Podcasts about immersion neuroscience

Welcome to The Superhumanize Podcast.I'm your host, Ariane Sommer and today, we journey into the chemistry of connection, the science of trust, and the hidden forces that shape extraordinary human experiences.My guest is Dr. Paul Zak, neuroscientist, best-selling author, Professor of Economics, Psychology, and Management at Claremont Graduate University, and co-founder of the pioneering company Immersion Neuroscience.Paul's groundbreaking research has revealed how neurochemicals like oxytocin build trust, shape moral behavior, and fuel human happiness.He is a founding figure in the field of neuroeconomics and a leader in applying neuroscience to real-world domains like organizational leadership, marketing, and experience design.In this conversation, we explore how extraordinary experiences are engineered, how organizations can foster deeper human connection even across virtual spaces, and how emerging technologies like Neuroscience as a Service are transforming industries from healthcare to education to consumer engagement.We also dive into profound frontiers:How understanding trust could enhance therapies,how immersion can create lasting, life-changing experiences, and how the brain's deepest codes can be honored rather than manipulated.If you have ever wondered how biology, belief, and belonging weave together to shape the human story, this conversation is a portal.Episode highlights:02:50 The Power of Oxytocin in Human Behavior07:26 Practical Ways to Boost Oxytocin12:17 The Role of Social Interactions in Happiness16:58 Innovations in Mental Health and Psychiatry18:52 The Future of Therapeutic Treatments22:13 Engineering Extraordinary Experiences25:07 Reflecting on Customer Experience26:22 The Science Behind Immersion29:04 Applications in Education and Mental Health32:08 The Importance of Social Connections41:59 Leveraging Technology for Creative Industries44:32 Final Thoughts and Future GoalsResources mentioned:WEBSITEShttps://pauljzak.com/ Claremont Graduate University https://www.cgu.edu/people/paul-zak/Wikipedia https://en.wikipedia.org/wiki/Paul_J._ZakTED TALK https://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin?language=enBOOKS https://pauljzak.com/books/Guest's social handles:LinkedIn https://www.linkedin.com/in/paul-zak-91123510/Facebook https://www.facebook.com/pauljzakX https://x.com/pauljzakP.S. If you enjoy this episode and feel it helps to elevate your life, please give us a rating or review. And if you feel others may benefit from this podcast as well, spread the word, share and help grow our tribe of Superhumans. When we help heal One, we help heal All. Much gratitude and love.Yours,Ariane

In episode 437 of The Brainy Business podcast, Melina Palmer welcomes Dr. Paul Zak, a distinguished University professor at Claremont Graduate University and a top 0.3% most cited scientist. Known for his pioneering research in behavioral neuroscience, Paul has authored several influential books, including Trust Factor and The Moral Molecule. His latest book, Immersion, explores the neuroscience behind happiness and extraordinary experiences. Paul is also a four-time tech entrepreneur and the founder of Immersion Neuroscience, a platform that measures brain activity to improve outcomes in various fields such as entertainment, education, and advertising. Throughout the episode, Paul shares insights from his extensive research, including the profound effects of oxytocin on human behavior and the importance of storytelling in building trust. He discusses the concept of immersion, a state of deep engagement driven by neurochemicals like dopamine and oxytocin, and how businesses can leverage this to create memorable customer experiences. Paul also introduces his latest venture, the SIX app, designed to measure and enhance emotional wellness by tracking peak moments of engagement. In this episode: Discover the science behind immersion and its impact on customer engagement. Learn how storytelling can build trust and influence behavior. Explore practical strategies for creating memorable customer experiences. Understand the role of emotional wellness in employee performance. Get insights into the SIX app and its potential to improve emotional health. Show Notes: 00:00:00 - Introduction Melina Palmer introduces Dr. Paul Zak and his extensive background in behavioral neuroscience and entrepreneurship. 02:00 - Paul's Background Paul shares his journey, including his roles at Claremont Graduate University and Immersion Neuroscience. 07:00 - Neuroscience as a Service Discussion on the concept of neuroscience as a service and its applications in various industries. 12:00 - The Power of Oxytocin Paul explains the behavioral effects of oxytocin and its role in building trust. 17:00 - Immersion and Engagement Exploration of the concept of immersion and how it drives customer engagement and memorable experiences. 23:00 - Storytelling and Trust Discussion on the importance of storytelling in creating trust and influencing behavior. 28:00 - Practical Applications Paul shares examples of how businesses can create high-immersion experiences to enhance customer loyalty. 33:00 - Emotional Wellness and Employee Performance Introduction to the SIX app and its role in measuring and improving emotional wellness. 38:00 - Real-Time Feedback and Emotional Health Discussion on the app's features, including real-time feedback and its potential to enhance emotional health. 51:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Paul: LinkedIn Immersion App Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer The Experience Maker, by Dan Gingiss Choice Hacking, by Jennifer Clinehens Immersion, by Paul Zak Alchemy, by Rory Sutherland Top Recommended Next Episode: Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode) (ep 360) Already Heard That One? Try These:  Disney (ep 144) Rory Sutherland Interview (ep 373) Surprise & Delight (ep 60) Peak-End Rule: Why Averages Don't Always Matter (ep 97) Robert Cialdini Interview (ep 157) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode, I interview Paul Zak, neuroscientist, oxytocin expert, and founder of Immersion Neuroscience. We explore how to create extraordinary experiences—not just for yourself, but for your customers, employees, patients, and everyone you encounter.  Paul introduces the concept of "Immersion," a state where we are fully present and emotionally engaged. We dive into the neurochemistry behind it, focusing on oxytocin and dopamine, and explore practical ways to ignite this state. You'll learn how to cultivate deeper human connections and harness technology to understand your energy, mood, and preferences.  A key theme throughout our conversation is the power of social connection. Paul shares simple yet powerful ways to enhance this connection, such as hugging, expressing love, giving your full attention, talking to strangers, volunteering, slowing down, disconnecting from tech, spending time outdoors, getting a dog, going to church, and playing together.  We also explore cultural practices like "Fika" and "Hygge" in Nordic countries, as well as traditions from Loma Linda's Seventh-day Adventists, such as emphasizing community, Sabbath rest, and living with a strong sense of purpose.  This episode will inspire you to build emotional fitness, deepen your presence, and enhance your connections. Join us in discovering how to make life richer, more meaningful, and filled with extraordinary moments for everyone. RESOURCESEVENTS- NudgestockPEOPLE- Michael Allison- Peter DruckerORGANIZATIONS- Boston Celtics- BrainBit- Claremont Graduate University- Department of Defense- Loma Linda University Health (LLUH)- Loma Linda University Medical Center - Murrieta - Muse- Ogilvy Consulting- Polyvagal Institute - Seventh-day Adventist ChurchPLACES- Denmark- Kuala Lumpur- London- Loma Linda- San Diego- Sweden- TahitiVOCAB- Blue zones- EEG- Fajr prayer- Fika- Hygge- PPG- prodrom- sieve estimator - striatum **Connect and Learn More**app: SIXbook: Immersionwebsite: getimmersion.com

Paul J. Zak is a Professor and Director of the Center for Neuroeconomics Studies at Claremont Graduate University. Paul is the Founder of Immersion Neuroscience a company that enables measurement of immersion in experiences in real-time. He has authored books including Immersion and The Trust Factor. Paul emphasizes customer lifetime value and the effect of creating extraordinary experiences for customers and employees. He discusses the neuroscience linking trust, psychological safety, and employee engagement to improved business outcomes. Paul highlights emotional fitness and how leaders creating empathetic, trust-based cultures enable employees to flourish, boosting their satisfaction and well-being.     TAKEAWAYS   [02:43] Paul studies mathematics, biology, and neuroscience to understand human behavior.   [03:21] ‘Why are we nice to each other?' has been a core area of study in Paul's lab.   [04:00] Humans are naturally group-oriented and thrive when working collaboratively.   [05:35] Creating extraordinary employee experiences is key to engagement and performance.   [06:52] Paul focuses on Customer Lifetime Value (CLV) supported by strong employee engagement.   [07:40] Improved customer service helps customers and can boost employee satisfaction too.   [10:12] Businesses must focus on retaining talent by fostering employee growth and satisfaction.   [11:15] Paul advocates for a coaching model of leadership that encourages autonomy.   [12:06] Trust with psychological safety allows employees to be comfortable and burn less neurologic energy.   [13:46] Leaders must create environments for people to flourish, not expecting consistency.   [14:39] The "Whole Person Review" is forward-looking focusing on professional, personal, and spiritual growth.   [16:56] With empathy and trust closely related, leaders best recognize employees as humans with emotions and personal lives.   [18:12] Paul enjoys daily huddles fostering team connection and alignment at work.   [19:04] Leaders benefit from in-person interactions to build and sustain relationships.   [22:04] What experiences do people value? Offer the office as a social emotional hub.   [24:24] Six peak immersion moments per day lasting three minutes build emotional fitness.   [24:56] Adding a social layer to any experience increases neurologic immersion and satisfaction.   [25:32] Video conference interactions achieve 50- 80% of the value of in-person interactions.   [28:35] Leaders need to understand brain responses to nurture psychological safety.   [29:20] Teams of 15-20 perform better because individuals can maintain strong connections.   [30:09] Creating an environment where people can flourish and be fully engaged at work and outside work.   [32:18] Eight factors generate peak immersion moments so employees can adjust assignments with their supervisor.   [33:09] A Google employee finds she loves coaching and moves to Facebook to mentor developers.   [34:38] Crafting jobs that challenge people—to do what is hard to master but achievable.   [35:40] Conversations about investing in professional development—a key trust factor.   [37:50] Train extensively then delegate generously to give people control over their work lives.   [38:41] Autonomy and job satisfaction improved when hospital nurses had more decision-making power in patient care.   [41:12] Leaders should model behaviors they want to see.   [43:52] Stress is not bad—manageable challenges can stimulate engagement and bonding.   [44:42] Paul's skydiving experiences and his oxytocin and stress levels inverted over time.   [46:05] Challenges at work enable employees to perform at their best and achieve satisfaction.   [47:02] Create environments where employees can flourish, be safe, have immersion moments, and connect with each other.   [49:14] IMMEDIATE ACTION TIP: For a longer happier life, invest time in things that excite and engage you to build up emotional fitness and resilience. Emotional fitness motivates people to exercise more, eat and sleep better which improves health and extends life span.       RESOURCES   Paul J. Zak Ph.D. on LinkedIn Paul's company Immersion's website Paul's books “Immersion”, “The Trust Factor”, “The Moral Molecule”       QUOTES (edited)   “If employees do not love what they're doing, they're just not going to perform as well. So how do I create this environment where employees can really flourish and share that with customers?”   “You have this kind of inverted pyramid where leadership is at service of the individual--employees who are creating value. Then you see this great connection with the company's purpose.”   “If we can create an environment where employees have this real sense of mission, they're connected to the purpose of the organization, they're working in an environment where they really can flourish professionally, then when they come home, they actually are more satisfied with their lives outside of work.”   “If I understand an employee as a leader—you're not human capital, you're a human being—you have emotions, you have a personal life. Hopefully, you love what you do here, you feel like you're fairly compensated and you're excited about how we improve our customers' lives. If I recognize all of that, then I'm going to be much more of a guide or a coach and less of a top-down micromanager.”   “I have to have this empathy of intolerance for the kind of weirdness of human beings!”   “Am I creating this environment of psychological safety where people are sufficiently comfortable, so they have the brain bandwidth to be fully in on the tasks they're doing?”   “From a psychological perspective, when people have control over their work lives, they have greater job satisfaction. They don't get burned out as often. And when an employee is trained, then they need some discretion on how they execute their job.”

Dr. Paul J. Zak is Distinguished University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and ha s appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. To learn more about Paul, go to his website: www.paulzak.com www.getimmersion.com --- Support this podcast: https://podcasters.spotify.com/pod/show/lyndsay-dowd/support

The Courage to Explore Neuroscience with Paul J. Zak - S2E26 Today we explore Neuroscience and the relation to emotion fitness, trust and performance in the workplace. Ken interviews, Dr. Paul Zak a professor at Claremont Graduate University and founder of Immersion Neuroscience a software that measures what the brain loves. Dr. Paul J. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness.

Today we explore Neuroscience and the relation to emotion fitness, trust and performance in the workplace. Ken interviews, Dr. Paul Zak a professor at Claremont Graduate University and founder of Immersion Neuroscience a software that measures what the brain loves.   Dr. Paul J. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and  his work has been reported inThe New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness.    #voicesofcourage #kendfoster #PaulJZak   Website: pauljzak.com Facebook: x.com/pauljzak LinkedIn: linkedin.com/in/paul-zak-91123510/   Full Episode (Youtube): https://youtu.be/x9xkYMkvYi0   Youtube: youtube.com/@voicesofcourageshow Spotify: https://shorturl.at/beNwR Apple Podcast: https://shorturl.at/rmROg Facebook: facebook.com/VoicesofCourageRadio Instagram: instagram.com/voicesofcourage.us Twitter: twitter.com/KennethFoster Linkedin: linkedin.com/in/kendfoster Voices of Courage: voicesofcourage.us Ken D Foster: kendfoster.com  

Today we are joined by Dr. Paul Zak, a pioneer in neuroeconomics and a leading expert on the neuroscience of persuasion. Dr. Paul J. Zak is a Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and to monitor emotional wellness. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. In this episode, Dr. Zak discusses the fascinating ways in which our brains process persuasive messages, the ethical considerations of influence, and practical strategies for enhancing persuasive communication. He explains the crucial role of psychological safety, the power of storytelling, and the importance of understanding personality types in crafting impactful messages. Dr. Zak also introduces his innovative app, getimmersion.com, which uses smartwatches to measure the immersion of an audience in real-time. This episode is packed with insights for anyone looking to improve their influence and persuasion abilities. Dr. Zak's Books: https://www.amazon.com/stores/Paul-J.-Zak/author/B005VWO61G - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:30) (Tip) Understanding Behavior Change (03:17) (Tool) Psychological Safety in Persuasion (04:10) (Tip) Ethics of Persuasion (07:45) (Tip) Trust and Gender Differences (09:02) (Tool) Personality Types and Persuasion (11:20) (Tool) Effective Storytelling (14:39) (Technique) The SIRTA Process (16:03) (Tip) Leveraging Superfans (22:54) (Tool) Practical Applications and Tools (24:31) Conclusion

Paul Zak has been on a quest for two decades to understand the neuroscience of human connection, human happiness, and effective teamwork. From the Pentagon to Fortune 500 boardrooms to the rainforest of Papua New Guinea, Paul's research has now led him to found Immersion Neuroscience, the first company to track and measure real-time immersion in experiences. His latest book, Immersion, uses 50,000 brain measurements to show readers how to create high-impact marketing, entertainment, training, customer experiences, and employee experiences. Paul J. Zak is an acclaimed professor, speaker, and neuroscientist who is ranked in the top 0.3% of most-cited scientists worldwide. During his career, he started the interdisciplinary fields of neuroeconomics, neuromanagement, and neuromarketing. Paul has written three general audience books, is a 5-time TED speaker with over two million views, and has spoken to audiences across 30 countries, including recent talks at NATO Supreme Headquarters, Google, Facebook, and Harvard University. In this episode, Dart and Paul discuss:- What it means to be immersed in your work experience- Work as a social-emotional hub- How oxytocin creates trust, empathy, and care at work- 2 things you need to create an extraordinary experience- The research behind effective advertising- Neuromanagement- The connection between autonomy, mastery, and job satisfaction- Scientific reasons why dogs are better than cats - And other topics…Paul J. Zak is an acclaimed professor, speaker, and neuroscientist who is ranked in the top 0.3% of most-cited scientists with over 180 published papers and more than 19,000 citations to his research. His two decades of research have taken him from the Pentagon to Fortune 500 boardrooms to the rainforest of Papua New Guinea. During his career, he has also started several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books, is a 5-time TED speaker with over two million views, and has spoken to audiences across 30 countries. Paul is the founder of Immersion Neuroscience, the first company to track and measure immersion in experiences in real time. His latest book, Immersion, identifies the neurologic basis for extraordinary experiences and uses 50,000 brain measurements to show readers how to create high-impact marketing, entertainment, training, customer experiences, and employee experiences. Paul holds his doctorate in economics from the University of Pennsylvania and completed post-doctoral training in neuroimaging at Harvard University. He has taught at Caltech, Arizona State University, UC Riverside, and USC Law and is a current professor at Claremont Graduate University. Resources mentioned:Immersion, by Paul J. Zak: https://www.amazon.com/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531958 Connect with Paul:https://www.getimmersion.com/ https://pauljzak.com/ 

Dr. Paul J. Zak is a Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and to monitor emotional wellness. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. Paul's Books: https://pauljzak.com/books/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:35) Tip: The Importance of Social Relationships (02:16) Technique: Building Emotional Fitness (05:15) Tools: Neurological Valuation of Social Emotional Experiences (07:10) Tools: Strategies for Introverts to Build Social Connections (10:24) Tip: Quality vs. Quantity of Social Relationships (11:48) Tip: Emotional Fitness and Physical Health (15:57) Tip: Misconceptions about Emotional Fitness (17:44) Tip: Emotional Fitness and Emotional Intelligence (19:19) Tip: Emotional Fitness and Depression (20:45) Tool: Tuesday App and Emotional Fitness Measurement (23:33) Techniques: Optimizing Peak Immersion Levels (25:37) Key Takeaway (25:52) Conclusion

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes.  The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving.  Now, there's a scientific formula to consistently create extraordinary experiences.  The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary.  Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary.  Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is. ABOUT THE AUTHOR: Dr. Paul J. Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research.  Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea.  Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing.  His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works. Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real time to improve outcomes in entertainment, education and training, advertising, and live events.  He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes and many other publications. And interesting facts – he met his wife on a flight from Cincinnati to LA, he served as a relationship expert on the Dr Phil show and ABC's hit TV show The Bachelor, and he created a Valentine's Day experiment for NBC's Today Show! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/immersion-paul-zak  

   Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.   In today's episode, Chris and Abbie are joined by Dr. Paul J. Zak. Dr. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. [Feb 5, 2024]   00:00 - Intro 00:17 - Dr. Abbie Maroño Intro 00:58 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                                04:16 - The Topic of the Day: Trust                                                           04:31 - Dr. Paul Zak Intro 06:37 - I Might Be a Martian                                                        08:38 - The Great Motivator                                                        11:21 - Win-Win                                                               13:07 - Thrill of the Chase                                                             14:14 - Being Practical                                                    16:01 - Reverse-Engineering                                                       16:56 - Persuadable Humans                                                      19:23 - Measuring Emotions                                                        21:33 - Part of a Team                                                    25:46 - Dogs and Cats Living Together                                                     29:33 - Trust But Verify                                                 32:37 - The Answer: Slow Down!                                                               34:39 - Free Won't                                                           36:16 - It's Still On You                                                   37:34 - I Think, Therefore I Do                                                    40:12 - What About Love?                                                            43:25 - Time is Happiness                                                             45:48 - Find Dr. Zak Online -          LinkedIn: in/paul-zak-91123510 -          Website: getimmersion.com                                       46:26 - Wrap Up                                                               -          Immersion – Dr. Paul J. Zak 48:17 - Next Month: Irrational Fears                                                        48:25 - Outro                                     -          www.social-engineer.com -          www.innocentlivesfoundation.org

In this episode, Mark interviews Dr. Paul J. Zak, a distinguished scientist and professor at Claremont Graduate University, known for his extensive research in the fields of creativity, neuroscience, and happiness. Dr. Zak's work has taken him from academia to entrepreneurship, and he's a four-time tech entrepreneur, TED speaker, and author of "Immersion: The Science of the Extraordinary and the Source of Happiness."1. **The Journey to Understanding Happiness and Creativity:** Dr. Zak's journey began with a passion for helping people lead happier and healthier lives. His research aims to understand the science behind happiness and creativity, ultimately bringing academic findings to the real world.2. **Immersion Neuroscience:** Dr. Zak founded Immersion Neuroscience, a software platform that measures real-time brain activity to determine what the brain loves. This platform has applications in entertainment, education, advertising, and monitoring emotional wellness.3. **Narrative Structure Enhances Experiences:** Dr. Zak emphasizes the importance of a narrative structure in creating immersive experiences. By telling stories that engage and emotionally resonate with the audience, businesses can enhance customer experiences.4. **Measuring and Enhancing Customer Experiences:** Dr. Zak's research highlights the importance of psychological safety, narrative, and passionate delivery in creating immersive customer experiences. Social interactions and connections play a vital role in this process.5. **Predicting Hit Songs with Brain Science:** Dr. Zak's work extends to predicting hit songs using brain activity data. By understanding how the brain values music, his team achieved 97% accuracy in predicting hit songs three months in advance.6. **Brain as Predictor:** The brain can serve as a predictor for market outcomes, and measuring brain activity from a moderate number of individuals can yield highly accurate predictions, simplifying the need for massive data collection.In summary, Dr. Paul J. Zak's research demonstrates the powerful intersection of neuroscience, creativity, and happiness, offering insights into enhancing customer experiences and even predicting hit songs using brain science. This episode provides valuable insights for businesses and individuals seeking to tap into the science behind extraordinary experiences and emotional connections.Paul's Website www.getimmersion.comCopyright 2023 Mark Stinson Thanks to the folks at HEADFONE for their support. On HEADFONE, you can listen to Premium Audio dramas - like Romance, Thriller, and Horror. For a 10% discount, use coupon code - MARKCREATIVITY10Go to - https://headfone.page.link/MARKCREATIVITY10

On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They discuss neuromarketing, the limitations of traditional metrics, and the importance of immersion for user experience testing. They also talk about the correlation between immersion and psychological safety, and how their technology can be used to predict mood and energy levels in vulnerable populations. Show notes, resources, audio, and text: https://www.rogerdooley.com/immersion-paul-zak/ Paul J. Zak is a world-renowned neuroscientist, author, and entrepreneur who has pioneered the fields of neuroeconomics, neuromanagement, and neuromarketing. He is a professor at Claremont Graduate University and a TED speaker with over 180 published papers and 19,000 citations. His latest book, Immersion: The Science of the Extraordinary and the Source of Happiness, reveals the science behind extraordinary experiences and how they can boost happiness and business success. He also co-founded Immersion Neuroscience, the first neuroscience-as-a-service company. Zak's research has taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea, where he discovered the role of oxytocin in trust, morality, and love.

Creating an extraordinary employee experience is the never-ending quest of people leaders. Thankfully, we don't have to leave it up to luck or trial and error. In this conversation, Dr. Paul Zak, Professor, Speaker, and Co-Founder of Immersion Neuroscience, reveals the science behind exceptional employee experiences. Dr. Zak explains how to use his Immersion Framework to engage employees, increase productivity, and improve happiness. He shares his formula for creating top-notch experiences and crafting training that sticks.   For the entire interview, subscribe to HR Superstars on Spotify, Apple Podcasts, or Stitcher. Or tune in on our website. Original podcast track produced by Entheo. Want to connect with thousands of other strategic HR leaders like you, join the HR Superstars Community! Listening on a desktop & can't see the links? Just search for HR Superstars in your favorite podcast player.*

Dr. Paul J. Zak is a Professor at Claremont Graduate University and is ranked in the top 0.3% of most-cited scientists with over 180 published papers and more than 19,000 citations to his research. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuro management, and neuromarketing. He has written three general audience books and is a regular TED speaker. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness.Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, live events and to help people sustain emotional wellness. He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, and ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and various podcasts. Fun fact: he is a member of the Screen Actors Guild and has created dialog for two movies. In this episode, Dean Newlund and Paul J. Zak discuss:The suite of chemicals associated with cooperationWhat is immersion? Creating an immersive culture Keeping your employees productive and satisfied  Key Takeaways:The neurological chemicals associated with the feeling of safety, purposefulness, and motivation are this suite of chemicals: oxytocin, dopamine, and serotonin. Immersion is a neurological status in which a person has an emotional commitment to what's happening or what they're involved in. Creating an immersive culture starts with establishing psychological safety. Then, build trust and relationships with each other. Lastly, make sure that people are clear about where the organization is at and where it's going. Human resource is becoming very scarce. That's why, as employers, you have to do your best to keep people working for you and to keep them productive and satisfied. You've got to help your employee see what is it that they love doing and put them in that position for them to be continually satisfied.  "I'm a big believer in the inverted pyramid: It's the people on the bottom who are creating value so my job as a leader is to be of service to them, to help them be more productive and to be more satisfied." —  Paul J. Zak See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I  Connect with Paul J. Zak:  Website: https://www.getimmersion.com/ | https://pauljzak.com/Twitter: https://twitter.com/pauljzakLinkedIn: https://www.linkedin.com/in/paul-zak-91123510/ Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370  Show notes by Podcastologist: Justine Talla Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

I had the pleasure of speaking with neuroscientist, professor, speaker, author, and cofounder of Immersion Neuroscience, Dr. Paul Zak. Give this episode a listen for invaluable wisdom on deepening your customer connections, generating long-term customer value, optimizing employee performance through immersive training, and much, much more.

ABOUT DR. PAUL ZAK:Dr. Paul Zak's LinkedIn Profile:https://www.linkedin.com/in/paul-zak-91123510/Websites:Immersion book link: https://www.amazon.com/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531974/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1669735115&sr=8-1Twitter: @pauljzakWebsite: https://pauljzak.comWebsite: https://www.cgu.edu/people/paul-zak/Wikipedia: https://en.wikipedia.org/wiki/Paul_J._ZakEmailpaul@immersionneuro.comDr. Paul Zak's Bio:Dr. Paul J. Zak is a Professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. Paul's ten decades of research have taken him form the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he helped start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness. Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, live events and to help people sustain emotional wellness. He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and various podcasts. Fun fact: he is a member of the Screen Actors Guild and has created dialog for two movies.SHOW INTRO:For some time, I have been intrigued by experience making, especially those that we might qualify as ‘immersive.' When I have imagined what these experiences might be like, I have mostly considered them as being in places that surround you with an environment that is all encompassing, enveloping you in multi-sensory input.Immersive digital environments can do this.I have a deep enthusiasm for the merger of digital technologies, especially in our nascent capacity to blend art, AI and neuroscience into data visualizations.  I have a fascination in the creation of places that make the invisible, data, visible.The digitally immersive experiences we now see like the multiple Van Gogh exhibits - or those that bring the art of other famous artists like Picasso, and Degas to digital life - are beautiful and are part of a shift in the nature and relevancy of museums. Venues are emerging like Artechouse whose immersive experiences have included the digital virtuosity of data visualization artist Refik Anadol. Companies like Moment Factory are transforming disquieting nighttime forests into delightful walks illuminated with stories projected on trees.These are all captivating and visually rich experiences. And yet, I have equally puzzled over the idea that ‘immersion', as an idea, is more than data paintings filling museum spaces from floor to ceiling. Immersion is more than a feast for the visual, and maybe auditory, systems of our brains. On some level, I have felt that ‘Immersion' is something more transformative. Something that activates areas of our brains that are responsible for feelings of arousal or pleasure as well as areas that give us the sense that what is happening has a resonant social value. This is where Dr. Paul Zak steps into the narrative. Dr. Paul J. Zak is a Professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. He has stood on the TED stage 5 times and speaks all over the world.Immersion, he suggests, is driven by two factors:the activation of areas of the brain that produce the neurochemicals dopamine and oxytocin. Most of us will have heard that dopamine is the ‘pleasure' neurochemical. It plays a role in the pleasure center of the brain and is tied to addiction. Dopamine is also tied to our brain's ability to predict and prediction errors. It is connected to our ability to differentiate anomalies in complex patterns.It sort of creates an alert system that something is worthy of our attention. It is part of how we learn.When we hear the word ‘oxytocin,' some may know it to be the “Love hormone.' Among other life moments, it is present in childbirth, breastfeeding, sex, a good long hug…Oxytocin is often linked towarm, cozy feelings. It has the ability to regulate our emotional responses and pro-social behaviors, including trust, empathy, positive memories, processing of bonding cues, and positive communication. All of which are critical to having positive brand experiences.Oxytocin has a connection to whether or not an experience has a level of emotional resonance and the brain's ability to identify an experience as having some social value, some relational component. When experiences combine the release of dopamine along with oxytocin, then according to Paul Zak, we have Immersion. Immersion is contagious – the more we are immersed in an experience the more our brain says that it was amazing, creating value in the moment and it induces a craving to repeat it in the future. And that is the essence of customer loyalty.When a retailer/brand creates such an amazing experience that you want to repeat it.Paul's ten decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he helped start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. His current company, Immersion Neuroscience, has developed a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, live events and to help people sustain emotional wellness. In Dr. Paul Zak's new book “Immersion: The Science of the Extraordinary and Source of Happiness,” he offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on 20 years of neuroscience research from his lab and innumerable client applications, Dr. Paul Zak explains why brains crave the extraordinary.ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.  

Or biology of persuasion and why movies make us cry. TUNE IN TO LEARN: How Paul got to measure pro-social chemical aka oxytocin;How oxytocin makes us more persuasive and affects our decisions in the real world;How measuring a combination of signals in the brain can accurately and consistently predict what people and markets would do after a message or experience with 85-95 % accuracy;Attention + Emotional Connection = Immersion;Technology to measure immersion wirelessly with an algorithm applied to smartwatches;Formula to design for immersion and people taking action in response to your pieces of content or experiences you design;SIRTA - the no-tech formula to design for maximum immersion AKA people taking action;Is immersion the key to being present, the key to emotional well-being and long-lasting, deep, meaningful connections, and even happiness?Immersion as a hack to memorable experiences, becoming unforgettable and improving people's lives through the work you do in the world;Optimizing the workplace to help people do more of what they love;Immersion as a key to better meetings and why we should ditch introductions;Immersion and education: how to become an impactful educator by optimizing for immersion;Better education: shorter is better, 20-20-20 rule, speak-participatory tasks-debrief;… and so much more! TUNE IN for an immersive episode of Your Brain's Coach podcast with Dr Paul Zak! It will transform you!CONNECT WITH PAUL'S WORK:https://www.getimmersion.com/https://pauljzak.com/Immersion Book on AmazonTwitter @pauljzakLinkedInPAUL'S BIO:Dr. Paul J. Zakis a Professor at Claremont Graduate University and is ranked in the top 0.3% of most-cited scientists with over 180 published papers and more than 19,000 citations to his research. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he helped to start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness.Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, live events and to help people sustain emotional wellness. He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and various podcasts. Fun fact: he is a member of the Screen Actors Guild and has created dialog for two movies.Produced by Angela Shurina, BRAIN PERFORMANCE COACH Change in days - not in years! Support the show

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. He is also the author of Immersion: The Science of the Extraordinary and the Source of Happiness. More About Dr. Paul J. Zak: Getimmersion.com His book — Immersion: The Science of the Extraordinary and the Source of Happiness. Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air.

Today's episode shows the link between trust and decision-making, and how we can use that information to create extraordinary experiences in our life. You'll learn about how oxytocin affects trust and morality, why all our brains are a little weird, and the secret behind creating and enjoying truly immersive experiences. Dr. Paul Zak is a scientist, entrepreneur, and author of several books such as “The Moral Molecule” and “Trust Factor: The Science of Building High-Performance Organizations.” He was part of the team of scientists that first made the connection between oxytocin and trust – his TED talk on the topic has received more than 1.4 million views. Paul researches and teaches at Claremont Graduate University, and is the founder of Immersion Neuroscience, the first Neuroscience-As-A-Service platform. His newest book is called “Immersion: The Science of the Extraordinary and Source of Happiness.” Follow Figuring It Out for more decision-making finds from across the web: Website: www.howidecided.com Instagram: @figuringitout.show --- Support this podcast: https://anchor.fm/figuringitoutpodcast/support

Intro Paul Zak is an American neuroeconomist. He is the co-founder of Immersion Neuroscience, which creates technologies that enable human flourishing. His specialities include neuroeconomics, neuromarketing and neuromanagement. Paul is also a professor at Claremont Graduate University (for over 27 years), where he currently is the Director at the Centre of Neuroeconomics Studies. In this episode with Swami and Vignesh, Paul discusses the role of Oxytocin and Dopamine, how the human brain responds to trust, the risk of AI in interpreting human emotion, the concepts of neuroeconomics and neuromanagement, hybrid experience as the future of brand interactions and gives us a glimpse into his upcoming book “Immersion: The science of the extraordinary and the source of happiness”.

Sue Stockdale talks to Dr Paul. J Zak about how neuroscience can help podcasters, entertainment companies and employers measure what the brain loves and why it matters. Dr. Paul J. Zak is a professor of economics, psychology and management at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 170 published papers and more than 18,000 citations. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way, he helped start several interdisciplinary fields such as neuroeconomics, neuromanagement, and neuromarketing. He is a regular TED speaker and is author of a number of books including forthcoming title Immersion: the science of the extraordinary and the source of happiness, due for release in summer 2022. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising and live events. Paul frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and various podcasts. Key Quotes:‘Your brain is a super lazy organ because it takes so much energy to run, it really just wants to idle most of the time.' ‘Immersion is this neurologic state in which people have extraordinary experiences.' ‘The brain is modulating energy flow all the time. And so, it's never just on 100%.' ‘People actually learn better in groups than they do singly, whether that's in-person one-to-one or in asynchronous remote settings.'‘Psychological safety basically means ”Am I relaxed enough in this setting that I have enough space in my brain to be immersed. If I'm not, I'm not ready to learn."‘I think of immersion as a kind of neural prosthetic. It gives me this sort of superpower where I can be more effective as a social creature.'‘In the animal literature there was a very rich vein of growing neuroscience, identifying oxytocin as a signal that a member of your species is safe or familiar.'‘Employees that work with stronger social connections are more productive. They enjoy their jobs more and we've shown, they shed the stress of work more rapidly when the workday's over.'‘We've shown in experiments when leaders articulate the social purpose of work, people put in so much more discretionary effort, because we're helping the world. And that's what social creatures generally want to do.' “The arc of all my professional work has been creating knowledge and technologies to increase happiness in the world at the individual level, at the organizational level, the societal level.'To find out more about Paul Zak:Immersion Neuroscience website https://www.getimmersion.comWebsite https://pauljzak.com Twitter https://twitter.com/pauljzakLinkedIn https://www.linkedin.com/in/paul-zak-91123510/ This series is supported by Squadcast –the remote recording platform which empowers podcasters by capturing high-quality audio and video conversations. Find out more at squadcast.fm Read the transcription for this episode on www.accesstoinspiration.org and connect with us:Twitter www.twitter.com/accessinspirat1 Facebook www.facebook.com/accesstoinspiration Instagram www.instagram.com/accesstoinspiration LinkedIn www.linkedin.com/company/access-to-inspiration/Sign up for our newsletter http://eepurl.com/hguX2b Read our Impact Report https://bit.ly/3hElalv Sound Editor: Matias de Ezcurra (he/him)Producer: Sue Stockdale (she/her)

In today's episode of The Lead With Trust Show, Sue chats with Paul Zak, neuroeconomist, professor at Claremont Graduate University, author of The Trust Factor and The Moral Molecule, speaker, and co-founder of Immersion Neuroscience.  You'll learn a little of Paul's extensive background. You'll discover how your brain works, such as how the neurochemical oxytocin helps to build trust. You'll also learn how neuroscience can help us create more successful businesses. Join Sue and Paul for this fascinating and eye-opening discussion. Enjoy! What You'll Learn in this Show: A little of Paul's extensive background. How your brain works, such as how the neurochemical oxytocin helps to build trust. How neuroscience can help us create more successful businesses. And so much more... Resources: https://pauljzak.com/ (Paul's website) https://www.linkedin.com/in/paul-zak-91123510/overlay/1503005990239/single-media-viewer/ (Paul's LinkedIn)

Paul Zak is a professor at Claremont Graduate University, founder and Chief Immersion Officer at Immersion Neuroscience, and Senior Scientific Advisor at CancerLife. Over a decade ago, Paul and his team discovered that the neurochemical oxytocin was the driver of trust, love, and morality that distinguish our humanity. In his quest to understand the neuroscience of human connection and happiness, he dedicated two decades of his life to brain research, which took him from the Pentagon, to Fortune 50 boardrooms, and the rainforests of Papua New Guinea. Paul is also an accomplished speaker and author. His second book, Trust Factor: The Science of Creating High Performance Companies, explores the neurochemistry behind toxic organizational cultures, and how we can harness that neurochemistry to build effective workplaces with trust, joy, and commitment. Marcel Schwantes asks Paul to talk about his background. “My goal in my professional life is to create technologies and knowledge to help people curate their lives for greater happiness,” Paul shares. [3:22] Oxytocin has numerous effects on our behavior, Paul finds. The more you trust someone, the more oxytocin your brain produces, and that prompts you to reciprocate good deeds and hospitality. Additionally, oxytocin increases your sense of empathy and reduces physiological stress. It allows you to feel comfortable within a group or community, which lends itself spectacularly to teamwork and organizational performance. [6:44] “Trust is a set of behaviors, not a feeling state,” Paul clarifies. Marcel asks him to describe how he and his team created the survey instrument they used to study several thousand companies. “Once we identified the sets of behaviors that were relevant to trust within organizations,  we created this survey… [a lot of] companies let us come in and take blood from their employees to measure oxytocin levels. Then, we collected data from a huge swath of the US population to identify how these behaviors improved the performance of those organizations,” he explains. [12:14] We're not out of the pandemic yet, Marcel comments. Research proves that the sudden shift to remote work and all the challenges it entails has had negative effects on people's mental health, making it a crucial issue for organizations to address. He asks Paul where holistic development falls under the oxytocin umbrella. “The precursor for trust is psychological safety,” Paul replies. “If I am so stressed out that I'm just holding on with my fingernails, I'm not going to connect to those around me or have the bandwidth to be an effective employee.” He discusses how a high trust model influences holistic development. [20:15] According to Paul, building caring relationships at work is an opportunity to expand your social network, which is where most of life's satisfaction comes from. He explores the concept of trust and accountability, and why one does not negate the other. [26:31] Uncertainty manifests itself in the brain exactly like stress, which is an inhibitor of trust. “Humans don't like uncertainty… if they don't [have the relevant information], humans [run the rumor mill] and use bandwidth on that rather than focusing on creating value for the organization,” Paul claims. “I can reduce that rumor mill if I share information broadly.” [28:04] “If you think about the investment you can make to improve performance, trust is a fairly inexpensive dimension with high returns,” Paul advises. “Think about creating a culture where your high performers can thrive, grow, feel recognized and have the opportunity to control their work lives.” He shares why leaders should personalize their efforts to recognize high performers. [31:50] Resources Paul Zak on LinkedIn | Twitter Trust Factor: The Science of Creating High Performance Companies

Host Bryan Jungers, director of mobility at E Source, talks with Laura Beavin-Yates, vice president of customer success for Immersion Neuroscience, and Rachel Cooper, director of E Source Market Research, to learn about a collaboration between Immersion Neuroscience and E Source that produced some exciting and useful results. They can help us better understand what consumers think of electric vehicles (EVs) and how to change their behavior around EV adoption by showing which ads and messages are most effective with certain audiences.

Paul Zak is a professor at Claremont Graduate University in Southern California and the Founder of Immersion Neuroscience. He talks about the neuroscience of trust. His experiments researching the neurochemical oxytocin (the "Trust Molecule") show that most humans are biologically wired to cooperate, but that business and economics ignore the biological foundations of human reciprocity, risking loss. Building a culture of trust is what makes a meaningful difference. Employees in high-trust organizations are more productive, have more energy at work, collaborate better with their colleagues, and stay with their employers longer than people working at low-trust companies. They also suffer less chronic stress and are happier with their lives, and these factors fuel stronger performance.

The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They're chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconic color palette, and assess the strategy behind Australia's “pet-ernity” policy. Our hosts touch on authentic brand activism during Pride month, and shine the “Startup Spotlight” on Immersion Neuroscience, a personal neuroscience app and rising star in the biotech space. In a brand-new segment, “Just the Tip,” they also offer their advice for managing client expectations in terms of marketing and PR timelines. More on our “Cash or Trash?” segment:  https://bit.ly/2Xm4acT https://bit.ly/3kcsuXD About Immersion Neuroscience: https://www.getimmersion.com/  April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They're chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconic color palette, and assess the strategy behind Australia's “pet-ernity” policy. Our hosts touch on authentic brand activism during Pride month, and shine the “Startup Spotlight” on Immersion Neuroscience, a personal neuroscience app and rising star in the biotech space. In a brand-new segment, “Just the Tip,” they also offer their advice for managing client expectations in terms of marketing and PR timelines. More on our “Cash or Trash?” segment:  https://bit.ly/2Xm4acT https://bit.ly/3kcsuXD About Immersion Neuroscience: https://www.getimmersion.com/  April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

This week on the show: new work from some of Third Rail Project's long time collaborators, a look at how neuroscientists measure immersion, a peek inside the VR Chat Prefabs community and more more more!The Rundown:Zach Morris and Tara OCon on Return The Moon [4:00]Immersive 101 [28:23]Fionna of Studio CyFi [32:22]Pick of the Week [43:00]Paul J. Zak of Immersion Neuroscience [46:09]Associate Producer: Parker SelaMusic: Chris Porter of the Speakeasy SocietyHeadlines: Kathryn Yu, Executive Editor of No ProsceniumPodcast written, edited, hosted, produced and mixed by Noah Nelson Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

LifeBlood: We talked about how to scientifically measure engagement and enjoyment, how to circumvent biases, and how to deliver great experiences to our end users with Paul Zak, Professor, Speaker and Founder of Immersion Neuroscience.  Listen to learn how to truly and completely get proof of concept on your next great idea! For the Difference Making Tip, scan ahead to 20:15! You can learn more about Paul at PaulJZak.com, LinkedIn, Facebook, and Twitter. You can learn more about the show at MoneyAlignmentAcademy.com, Twitter, LinkedIn, Instagram, Pinterest, YouTube and Facebook or contact George at Contact@GeorgeGrombacher.com.

Welcome to another episode of the DNA Of Purpose Podcast.Here's a question for today – what if purpose has nothing to do with an individual's pursuit for meaning, but instead is a quality that is symbiotic with our innate desire to belong to a tribe? What if the reason the idea of purpose can be tricky to conceptualise is because we don't understand what factors enable purpose to thrive. Drivers such as trust, connection and belonging.To frame this up we live in a world where we have been exposed to an invisible narrative of seek out success over significance, pursue the promotion over the purpose, and stay on that rat wheel chasing those golden carrots, because if you do your reward at the end is a ‘meaningful life'. Sadly for many people this equation leads to burn out rather than brilliance.Within that race we often miss the moment by moment meaning makers. The acts of kindness and connection. The moments where we can empower co creation, and invite conversation that enable us to view the world through a different lens.What if we chose again and within that, and started to think about purpose through a new lens? Infact, what if the possibilities for a more purposeful life were not about ego, and instead completely reliant on the unique contribution we make within our tribes.And in leading on from those questions: What can science tell us about how our brain responds to attributes such as trust, belonging and our desire to give back to others? Could it be that ‘purpose' itself is evolutionary? Today's good conversation is a good one and I can't wait to dive in.Today's guest is Paul Zak. Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He is also the founder of Immersion Neuroscience. For more than two decades his research has taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. All this in a quest to understand the neuroscience of humans of what makes humans tick.Paul has been obsessed with human connection for as long as he can remember. His focus on understanding connection led to his ground-breaking research on oxytocin. And all of this work led to the best title ever: nope, it is not PhD or keynote speaker, it is Dr. Love.His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the exact neurochemical that drives trust, love, and human morality.On that note, get ready to dive into the wonder and the magic of what I am going to call Neuro Purpose...with the one and only Paul Zak.

Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea, all in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. Listen in as we dive into how to create trust using science-backed insights, how immersive experiences factor into trust, and what companies can do to cultivate immersion and use it to their advantage. Paul also shares the precursors to creating a great experience and explains why Maslow’s hierarchy of needs always wins—and what that means for creating stellar experiences. You can find show notes and more information by clicking here: https://bit.ly/3hZVfGa

About Laura Beavin-Yates: Laura is the Director of Customer Success for a firm called Immersion Neuroscience, which helps measure and foster human connection to ourselves to other humans and to experiences. Laura has a passion for helping foster human connection.   In this episode, Jordan and Laura Beavin-Yates discuss: Only 30% of responses to surveys and interviews accurately predict behavior Lack of awareness and social pressure are responsible for the gap Measuring the respondents' reactions can close the gap Key Takeaways: A new, affordable method for measuring a respondents' “immersion” with an idea or language.  The process can be anonymous Oxytocin is a measure of “immersion”  The studies indicate that women experience more “imposter syndrome” than men.    "Our goal is to improve the human experience." —  Laura Beavin-Yates   Get the complimentary guide: How To Select An Executive Coach at www.selectcoach.workplacewarrior.com    Get the Am I Abrasive Self Test at abrasive.workplacewarrior.com  Connect with Laura Beavin-Yates: Email: laura@getimmersion.com     LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/      Connect with Jordan:   Get the complimentary guide: How To Select An Executive Coach at www.selectcoach.workplacewarrior.com    Get the Am I Abrasive Self Test at abrasive.workplacewarrior.com    Website: www.workplacewarriorinc.com Twitter: https://twitter.com/jordangoldrich1 Facebook: https://www.facebook.com/jordan.goldrich Instagram: https://www.instagram.com/jordangoldrich/ LinkedIn: https://www.linkedin.com/in/jgoldrich/  

In today's episode, the Geeks are live again in Chicago, IL. Bob begins the show sharing a new study he is working on with Dr. Paul Zak, Neuroscientist and Professor at Claremont Graduate University. Bob shares how they are measuring immersion in real-time, within the classroom. The Geeks discuss the latest findings and what we can learn from it. To close the show, Dana puts another familiar learning term to rest – Learning Styles. To learn more about Immersion Neuroscience, see http://www.immersionneuro.com Thoughts and views are our own. Audio Credit: "Seagulls Stop it Now" by Bad Lip Reading. Check them out at https://www.youtube.com/user/BadLipReading