Podcast appearances and mentions of Jesse Genet

Emil Michael, formerly the Chief Business Officer of Uber, talked to Erik Torenberg and Jesse Genet about the most intense moments during Uber's meteoric rise. Its been reported that he's on the short list of Trump's picks for US Secretary of Transportation. For full shownotes, visit: https://highlightai.com/share/f213f7ab-3627-4d15-b151-0238f9ebd159 —

Anthony “Pomp” Pompliano, founder of The Pomp Letter, joins Erik Torenberg for a captivating, wide ranging discussion about modern media dynamics — recorded live in 2022 with special guests entrepreneur Jesse Genet, host of In the Arena Pod and Ryan Hudson, co-founder of Honey. They discuss building social and financial capital, Pomp's biggest lessons, and strategies for leveraging high-profile influence. — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     — LINKS: The Pomp podcast: https://podcasts.apple.com/us/podcast/the-pomp-podcast/id1434060078 The Pomp Letter: https://pomp.substack.com/ In the Arena: https://www.youtube.com/@InTheArenaPodcast Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @APompliano (Pomp) @jessegenet (Jesse) @ketau (Ryan) — TIMESTAMPS: (00:00) Intro (00:49) Diving into modern media and social capital (03:36) Building an audience and business (07:52) Intersection of media and business (12:31) Tipping point in career trajectory (14:40) Navigating controversies and cancel culture (17:27) Sponsor: Beehiiv and Turpentine (19:51) Social supply chain (22:28) Role of values in business (25:25) Employee activism (35:16) Memorable Twitter feud (42:53) Security concerns in the digital age (52:03) Personal experiences with wealth (01:04:50) Request for startups from Pomp (01:11:22) Controversial views and cancel culture (01:17:51) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We're launching new shows every week, and we're looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Today's podcast is a conversation I had back in May 2019 with Jesse Genet, who is the co-founder and CEO of Lumi. We discussed leadership and communication, specifically the role humor plays in it and its underutilized potential. We also touch on authenticity in business as opposed to cutting corners or looking for angles. We also dive into work-life balance and decision-making, and the impacts these can have on your career if executed properly. This is a fantastic episode for anyone starting a business or looking to learn more about entrepreneurship in general! I hope you enjoy it! My website:⁠ www.garyvaynerchuk.com⁠Check out my contemporary entertainment company: veefriends.comTweet Me! @garyveeText Me! 212-931-5731My Newsletter: garyvee.com/newsletter

Ryan Hudson, the co-founder of Honey (which sold to PayPal for $4B in 2019) sits down with Jesse Genet and Ryan Caldbeck for a rare interview about his rollercoaster trajectory, so emblematic of the startup struggle - but with an M&A ending. Ryan dives into what it was like at the startup's early days when Honey was unattractive to investors, the great personal risks he undertook to keep working on the company, the chaos of being directly targeted by Amazon in the weeks leading up to closing the PayPal deal, and gives us a revealing look at what it's actually like getting acquired. Ryan Caldbeck, guest on episode 7 of In The Arena, is the perfect co-host for this conversation: a startup founder and CEO himself, who is also well known on tech Twitter for discussing founder mental health. RECOMMENDED PODCAST: The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix's culture deck Patty McCord. https://link.chtbl.com/hrheretics Catch up on Ryan Caldbeck's episode: “Terrifying Growth”, Managing Mental Heath, and Radical Sharing Apple: https://podcasts.apple.com/us/podcast/e7-ryan-caldbeck-on-terrifying-growth-managing-mental/id1691530886?i=1000623146998 Spotify: https://open.spotify.com/episode/7H9Q0Cbudh3DeIKTzjTHBc?si=5HyYcAXRTxemSGNP9tzZ4Q TIMESTAMPS: (01:00) Episode Preview (04:15) Honey under siege from Amazon (11:07) Could the Amazon action endanger the Paypal acquisition? (17:15) Was Ryan lucky or unlucky to have closed an M&A deal right before the pandemic (21:00) How do you tactically handle the moment conversations turn to a potential acquisition? (23:19) How do you set a price? (26:00) Honey didn't want to sell (29:30) Smoothest exit in history? (36:40) Co-founder relationship tested during the stressful moments (38:55) Leaving as Honey's co-founder to go be a Product Manager at another company (41:24) $5,000 in the bank and supporting 3 kids (47:09) How Honey finally began earning revenue (52:57) How to design a deeply aligned Co-Founder relationship (57:24) What to look for in a co-founder (01:03:00) Why firing employees is such a painful practice in fast-growing companies (01:09:30) Controversial influencer marketing strategy and crisis comms X:  @ketau (Ryan Hudson) @ryan_caldbeck (Ryan Caldbeck) @jessegenet (Jesse) @eriktorenberg (Erik) @inthearena_pod

Biotech founder and investor Martin Shkreli joins Erik Torenberg and his co-host Jesse Genet on In The Arena podcast to dissect his controversies and crises through the lens of leadership. Martin goes deep into the leadership decisions and regulatory environment that led to him serving time in prison, the lessons he took away about tech and founding startups, and how he believes there is a hero's journey arc up ahead. If you're looking for an ERP platform, check out our sponsor, NetSuite: http://netsuite.com/upstream In The Arena is a part of the Turpentine podcast network. If you loved listening, subscribe at the podcast platform of your choice: https://link.chtbl.com/MwjyhPC5 Upstream and In The Arena are part of the Turpentine podcast network. Learn more: www.turpentine.co RECOMMENDED PODCAST:  Every week investor and writer of the popular newsletter The Diff, Byrne Hobart, and co-host Erik Torenberg discuss today's major inflection points in technology, business, and markets – and help listeners build a diversified portfolio of trends and ideas for the future. Subscribe to “The Riff” with Byrne Hobart and Erik Torenberg: https://link.chtbl.com/theriff TIMESTAMPS: (00:00) Episode Preview (01:52) Reliving Martin's most stressful moment (06:09) How the lawsuit impacted Martin's team (09:52) How the government handled Shkreli's case (11:22) The day Martin was taken by authorities (14:28) Sponsor: NetSuite (19:10) Hedge funds' relationships with the law compared with venture (25:57) The price hike and pharma industry norms (32:22) Explanation of charges (41:15) The new CEO (44:36) New trope of private equity pharma (48:57) The demise of trust in the media and Pharma Bro (57:11) Regrets and anger (59:45) The epidemic of criminal injustice (01:02:58) Being sued by the FTC under the Sherman Act (monopoly law) (01:06:03) Shkreli and Silicon Valley (01:08:31) Entrepreneurship post-indictment (01:15:40) Martin's time in prison (01:21:48) Martin reflects on being a repeat founder, and where his passions lie now. X / TWITTER: @wagieeacc (Martin) @jessegenet (Jesse) @eriktorenberg (Erik) @inthearena_pod Please support our sponsors: Shopify Shopify: https://shopify.com/torenberg for a $1/month trial period Shopify is the global commerce platform that helps you sell at every stage of your business. Shopify powers 10% of all ecommerce in the US. And Shopify's the global force behind Allbirds, Rothy's, and Brooklinen, and 1,000,000s of other entrepreneurs across 175 countries. From their all-in-one ecommerce platform, to their in-person POS system – wherever and whatever you're selling, Shopify's got you covered. Sign up for $1/month trial period: https://shopify.com/torenberg.

Oren Aks was a designer at Fuck Jerry Media, the agency behind the signature marketing of the now-infamous Fyre Festival of 2016. In this episode, Oren recounts his ground-level realization that the festival was a fraud, sharing new details about the debacle chronicled in two documentaries. Oren also tells us about the backlash he experienced after the festival, shares his well-earned lessons around trust, and offers perspective about our cultural fascination with failure. Jesse Genet is joined by a special guest co-host Matty Mo, an artist who made headlines for putting on a fake fire fest as satire in Los Angeles.  RECOMMENDED PODCAST: The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix's culture deck Patty McCord. https://link.chtbl.com/hrheretics Catch up on host Jesse Genet's own crucible moments from her entrepreneurial story in Episode 6: Spotify: https://open.spotify.com/episode/3HQKu4vbaIuAvhgKLBuyYk?si=UYb2aGlJTxynO_B8UzMkUQ Apple: https://podcasts.apple.com/us/podcast/e6-host-jesse-genet-on-selling-her-startup-lumi-while/id1691530886?i=1000622369978 TIMESTAMPS: (00:00) Episode preview (03:00) How Oren and co-host Matty first met (04:35) Oren relives landing at Great Exuma for Fyre Fest (13:30)The social distortion field Oren witnessed at Exuma (17:00) Distraction efforts and the angry mob (20:55) Things take a turn (34:20) Processing the failure while Oren was on the island, and then back in NY (44:30) The documentaries (45:25) The red flags in hindsight (49:00) Financial breadcrumbs (54:00) The orange square and power of social proof (01:00:20) Billy McFarland's new thing (01:05:18) Why the Fyre Festival has lasting power in the zeitgeist of colossal failures LINKS REFERENCED: Oren Aks agency Atomic Milk: http://www.atomicmilk.com/ Matty Mo's site: https://www.themostfamousartist.com/ X: @fyrefestival (Oren runs this now) @jessegenet (Jesse) @mostfamousartist (Matty) @inthearena_pod

Ryan Caldbeck is a tech founder, investor, and former CEO of CircleUp, which raised over $50M in venture capital during his tenure. Ryan is especially well known for his personal writings in the form of thought-provoking twitter threads where he chronicles his struggles with mental health, extreme leadership pressures, and sheds light on conflicts with investors. We dive into all this and more, including his experiences replacing himself as CEO while battling cancer. RECOMMENDED PODCAST: The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix's culture deck Patty McCord. https://link.chtbl.com/hrheretics In The Arena is a part of the Turpentine podcast network. Learn more: www.turpentine.co RECOMMENDED PODCAST: Turpentine VC: Delve deep into the art and science of building successful venture firms through conversations with the world's best investors and operators. Subscribe wherever you get your podcasts: https://link.chtbl.com/TurpentineVC Catch up on host Jesse Genet's own crucible moments in her entrepreneurial story in Episode 6: Spotify: https://open.spotify.com/episode/3HQKu4vbaIuAvhgKLBuyYk?si=UYb2aGlJTxynO_B8UzMkUQ Apple: https://podcasts.apple.com/us/podcast/e6-host-jesse-genet-on-selling-her-startup-lumi-while/id1691530886?i=1000622369978 TIMESTAMPS: (01:00) Episode Preview (04:00) The inflection point when Ryan decided to pivot  (08:59) “Terrifying growth” (11:35) Vulnerability with the board vs vulnerability with the executive team (16:00) How transparent should a leader be? (20:50) Ryan's hindsight about vulnerability (26:55) 2019: Ryan starts to post publicly on Twitter (28:25) How to deal with feeling bad about yourself (37:30) A real leader never quits (42:33) Dark side of VC (46:00) Ryan's feedback email to one of his investors LINKS REFERENCED: Ryan Caldbeck's writing https://ryancaldbeck.co/ Ryan Caldbeck's Pivoting CircleUp thread: https://twitter.com/ryan_caldbeck/status/1118288136918847488?lang=en Hard Things About Hard Things: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1690962629&sr=1-1 X:  @ryan_caldbeck (Ryan) @jessegenet (Jesse) @eriktorenberg (Erik) @inthearena_pod 

On today's episode, In The Arena's very own Jesse Genet is in the hotseat. Jesse dives into her biggest crucible moment as the CEO of Lumi: deciding to halt a Series B fundraise and navigating the subsequent conversations with the board, employees affected by layoffs, and acquirers. RECOMMENDED PODCAST: The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix's culture deck Patty McCord. https://link.chtbl.com/hrheretics In The Arena is a part of the Turpentine podcast network. Learn more: www.turpentine.co RECOMMENDED PODCASTS: On The Limited Partner Podcast we discuss Venture Capital through the lens of Limited Partners. Join us for conversations that are normally held in stealth. Head to https://link.chtbl.com/thelimitedpartner to listen on the platform of your choice! TIMESTAMPS: (00:00) Episode Preview (02:31) Saying no to the fundraise (08:04) What happened after deciding to go against the board? (10:03) The moment Jesse realized she couldn't proceed with the Series B (12:01) How the board received Jesse's decision (14:08) Podcast Rec: The Limited Partner podcast (14:44) Reliving Jesse's lowest low moment (16:53) How to conduct a layoff (20:05) Picking up the pieces after Lumi's layoffs (23:01) Lumi's founding story (25:43) The acquisition process (28:53) Jesse's pregnancy during Lumi's transition and acquisition X / TWITTER:  @jessegenet (Jesse) @eriktorenberg (Erik) @inthearena_pod 

Biotech founder and investor Martin Shkreli joins Jesse Genet and Erik Torenberg on In The Arena to dissect his controversies and crises through the lens of leadership. Martin goes deep into the decisions, mindset, and unforeseen logistics that led to him serving time in prison, the lessons he took away about tech and founding startups, and how he believes there is a hero's journey arc up ahead.  RECOMMENDED PODCAST: The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix's culture deck Patty McCord. https://link.chtbl.com/hrheretics In The Arena is a part of the Turpentine podcast network. Learn more: www.turpentine.co RECOMMENDED PODCAST: Econ 102 with Noah Smith and Erik Torenberg Economist and Substack writers Noah Smith and Erik Torenberg make sense of what's happening in the news, technology, business, and beyond, through the lens of economics. Subscribe to the show: https://link.chtbl.com/Econ102 TIMESTAMPS: (00:00) Episode preview (03:55) Perceptions of the media (06:00) How the lawsuit impacted Martin's team (09:40) How the government handled Shkreli's case (12:50) The day Martin was taken by authorities (15:30) Hedge funds' relationships with the law compared with venture (24:15 The price hike and pharma industry norms (29:45) Explanation of charges (38:30) The new CEO (41:00) New trope of private equity pharma (47:30) The demise of the trust in the media (54:20) Regrets and anger (58:15) The epidemic of criminal injustice (1:00:00) Being sued under the Sherman Act (monopoly law) (1:03:26) Shkreli and Silicon Valley (1:05:45) Entrepreneurship post-indictment (1:13:00) Martin's time in prison (1:19:10) Martin reflects on being a repeat founder and where his passions lie now. TWITTER:  @wagieeacc (Martin) @jessegenet (Jesse) @eriktorenberg (Erik) @inthearena_pod 

Sophia Amoruso reflects on being the poster child of entrepreneurship with Nasty Gal and Girlboss, going from the cover of Forbes to bankruptcy in a matter of months. Jesse Genet and co-host Erik Torenberg talk to Sophia about what it's actually like at the red-hot center of the zeitgeist, how to assess your own leadership strengths and weaknesses, and how to rebound in your career and life. RECOMMENDED PODCAST: The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix's culture deck Patty McCord. https://link.chtbl.com/hrheretics In The Arena is part of the Turpentine podcast network. Learn more: Turpentine.co TIMESTAMPS (00:00) Introducing Sophia Amoruso (01:49) Describing Nasty Gal's turning point  (05:00) Missed opportunities to exit: “I would have taken the money” (08:00) How helpful is the team of C-level executives around a founder? (12:00) Leadership burnout (14:20) Tension between the rough waters at Nasty Gal and the success of Sophia's book Nasty Gal (16:33) Sponsor: Pesto.tech for remote developers (20:00) Girlboss backlash: “If you stand for something, people will use it against you.” (24:00) Politicization of Girlboss (27:00) Toxic culture from a founder perspective (31:00) Sophia's support to other female founders who were taken down (33:00) How do you defend yourself in the public arena? (35:02) Accountability and lessons for what Sophia is doing now (37:15) How to avoid entrepreneurial mistakes (39:00) Sophia's advice for other entrepreneurs (41:40) Sophia's mindset as an investor and advisor LINKS: Trust Fund VC https://www.trustfund.vc/ TWITTER: @sophiaamoruso (Sophia) @trustfundvc (Trust Fund) @jessegenet (Jesse) @eriktorenberg (Erik) @InTheArena_Pod SPONSOR: Head to Pesto.tech if you want to hire remote developers today!

In The Arena is where entrepreneurs and leaders share stories of the biggest crises of their careers and lives – and how they made it through. Host (and founder herself) Jesse Genet goes beyond the headlines to interview leaders about the most challenging moments they've ever faced – from total business collapse, to public scandals, even being sentenced to prison. Along with special guest co-hosts, In The Arena revisits the crucible experiences and reveals what it was actually like in the room. Most importantly, leaders share how they bounced back from the brink, offering advice, mental frameworks, and earned wisdom for any aspiring leader. -- RECOMMENDED PODCAST: The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix's culture deck Patty McCord. https://link.chtbl.com/hrheretics -- Subscribe to In The Arena wherever you listen to podcasts! Spotify: https://open.spotify.com/show/6qmUIJQkuEeyJveFZtrNcl Apple: https://podcasts.apple.com/us/podcast/in-the-arena/id1691530886 YouTube: https://www.youtube.com/@InTheArenaPodcast In The Arena is a part of the Turpentine podcast network. Learn more: Turpentine.co

Jesse Genet is the founder and CEO of Lumi, the end-to-end platform for packaging supply chains, which was recently acquired by Narvar. Jesse and I actually worked together previously where I helped build out her teams at Lumi in its earlier days. Jesse is such a savvy entrepreneur and has had a knack for it since she was in high school. She emphasizes how crucial it was for her to place a large focus on the people-side of her business in order for it to flourish on a larger scale fast. In this episode, Jesse and I get into the importance of hiring the right person at the time, specifically the difference between hiring early on in your business versus during a more mature stage in your business. We also discuss how to build out a successful, tried and true hiring process, and why it's so important for founders to take a step back when hiring and spend quality time assessing the type of role they need to fill before speaking to candidates.IN THIS EPISODE, I TALK ABOUT:Jesse's background and how she started out as an entrepreneur in high schoolThe evolution of the hiring processThe important of hiring at the right time in your businessDefining the core value you want a new hire to embodyJesse's experience with turnoverHow to realize a hire is no longer a fit for the role they're inFighting the urge to fill a role for the sake of an urgent needCONNECT WITH JESSEFollow Jesse: @jessegenetFollow Lumi: @lumiLearn more: lumi.comWatch Lumi: youtube.com/lumiCONNECT WITH JACKIEFollow People Principles: @peopleprinciplesLet's TikTok: @peopleprinciplesLearn more: peopleprinciples.co

Jesse Genet is cofounder of Lumi, a Los Angeles company that creates custom packaging for some of the most notable brands in the world, like Parachute, Tuft & Needle. Lumi makes tools that simplify the complex workflows, data, and language of packaging so that brands and manufacturers can work better together.

Don't miss out on the next #womenintech podcast episode, get notified by signing up here http://womenintechshow.com. Be featured in the Women in Tech Community by creating your profile here http://womenintechvip.com/“Gloria Chou, Jesse Genet, And Adda Birni”#womenintech Show is a WeAreTech.fm production.To support the Women in Tech podcast go to https://www.patreon.com/womenintechTo be featured on the podcast go to http://womenintechshow.com/featureHost, Espree Devorahttps://twitter.com/espreedevorahttps://www.linkedin.com/in/espreeGuest,Gloria Chougloria@gloriachoupr.com https://www.linkedin.com/in/gloriaychou/Guest,Jesse Genethttps://twitter.com/jessegenet?s=21https://www.linkedin.com/in/jessegenet/Guest,Adda Birnirhttps://www.linkedin.com/in/addabirnir/https://www.instagram.com/addabjork/Be featured in the Women in Tech Community by creating your profile here http://womenintechvip.com/In LA? Here’s some awesome resources for you to become immersed in the LA Tech scene -For a calendar of all LA Startup events go to, http://WeAreLATech.comGet Podcast Listeners, http://getpodcastlisteners.com/Resources Mentioned:Gloria Chou PR, https://www.gloriachoupr.comLumi, https://www.lumi.comY Combinator, https://www.ycombinator.comHomebrew, https://homebrew.coSkillcrush, https://skillcrush.comFree Coding Camp, https://learn.skillcrush.com/skillcrush-free-bootcampThe Lean Startup, http://theleanstartup.comRunning Lean, https://www.goodreads.com/book/show/13078769-running-leanSXSW, https://www.sxsw.comMother Jones, https://www.motherjones.comCredits:Produced and Hosted by Espree Devora, http://espreedevora.comStory Produced, Edited and Mastered by Cory Jennings, https://www.coryjennings.com/Production and Voiceover by Adam Carroll, http://www.ariacreative.ca/Team support by Janice GeronimoMusic by Jay Huffman, https://soundcloud.com/jayhuffmanShort Title: Gloria Chou, Jesse Genet, And Adda Birnir

Lumi has become one of the most disruptive and innovative companies to hit the packaging stage in quite sometime and Adam got to sit down with their CEO, Jesse Genet and talk about what inspired her to start Lumi with her cofounder, how she transported herself to Cali from Michigan, and what she sees in the future Connect with Jesse on LinkedIn - https://www.linkedin.com/in/jessegenet/ Learn more about Lumi - https://www.lumi.com/ Get your free eBook from our sponsor at https://www.peopleofpackaging.com/

Emily Singer is the creator of the newsletter Chips + Dips. A couple times a month, she shares news about consumer brands and marketing trends, but her insights get deeper than data. She draws perceptive connections amidst brands, but she also gets personal, making the newsletter feel like a DTC diary.In the newsletter's 26th issue, Emily is four months into the COVID-19 pandemic and reflecting on a shift in perspective and an overall lack of excitement for new brands — How could I get excited about a skincare company’s content strategy when thousands of people were dying and when I, myself, was doing the bare minimum to care for my skin?Emily wasn't the only one in a brand rut. If you're immersed in the world of DTC ecommerce brands, you may have noticed that many of them fall within certain archetypes. These archetypes are well documented in a Bloomberg article titled Welcome to Your Bland New World. From fonts and photography to mission and story, the opinion piece chronicles similarities that make some of these brands seem downright interchangeable — but maybe similarity is not always a bad thing.In this episode, Emily reflects on this article, contemplating the comfort of sameness, our human inclination toward trends, why brands have to have soul, and why sometimes, toothpaste should just be toothpaste.For images and links, go to the Lumi blog.

Don't miss out on the next WeAreLATech podcast episode, get notified by signing up here http://wearelatech.com/podcastWelcome to WeAreLATech's Los Angeles Tech Community Spotlight!   “Jesse Genet of Lumi, Packaging For Ecommerce”WeAreLATech Podcast is a WeAreTech.fm production.To support our podcast go to http://wearelatech.com/believe To be featured on the podcast go to http://wearelatech.com/feature-your-la-startup/Want to be featured in the WeAreLATech Community? Create your profile here http://wearelatech.com/communityHost,Espree Devorahttps://twitter.com/espreedevorahttps://www.linkedin.com/in/espreeGuest,Jesse Genethttps://twitter.com/jessegenet?s=21https://www.linkedin.com/in/jessegenet/Listener Spotlight,Marty Chaskinhttps://www.linkedin.com/in/therainmaker/For a calendar of all LA Startup events go to, http://WeAreLATech.comTo further immerse yourself into the LA Tech community go to http://wearelatech.com/vipLinks Mentioned:Lumi, https://www.lumi.comParachute Home, https://www.parachutehome.comGlossier, https://www.glossier.com/locationsKickstarter,  https://www.kickstarter.comY Combinator, https://www.ycombinator.comMeUndies, https://www.meundies.comBright Cellars, https://www.brightcellars.comUSC, https://www.usc.edu3L, https://3lcap.comToucan, https://jointoucan.comPeople Mentioned:Bram Kanstein, https://twitter.com/bramk?s=21Credits:Produced and Hosted by Espree Devora, http://espreedevora.comStory Produced, Edited and Mastered by Adam GoodwinProduction and Voiceover by Adam Carroll, http://www.ariacreative.ca/Team support by Janice GeronimoMusic by Jay Huffman, https://soundcloud.com/jayhuffmanShort Title: Jesse Genet of Lumi

Don't miss out on the next #womenintech podcast episode, get notified by signing up here http://womenintechshow.com. Be featured in the Women in Tech Community by creating your profile here http://womenintechvip.com/Jesse Genet of Lumi“Picking A Co-Founder, Fundraising, Accelerators”#womenintech Show is a WeAreTech.fm production.To support the Women in Tech podcast go to https://www.patreon.com/womenintechTo be featured on the podcast go to http://womenintechshow.com/featureHost, Espree Devorahttps://twitter.com/espreedevorahttps://www.linkedin.com/in/espreeGuest,Jesse Genet of Lumihttps://twitter.com/jessegenet?s=21https://www.linkedin.com/in/jessegenet/Be featured in the Women in Tech Community by creating your profile here http://womenintechvip.com/In LA? Here’s some awesome resources for you to become immersed in the LA Tech scene -For a calendar of all LA Startup events go to, http://WeAreLATech.comGet Podcast Listeners, http://getpodcastlisteners.com/Resources Mentioned:Lumi, https://www.lumi.comParachute Home, https://www.parachutehome.comGlossier, https://www.glossier.com/locationsiA Writer, https://ia.net/writerKickstarter, https://www.kickstarter.comArtCenter, http://www.artcenter.eduIndiegogo, https://www.indiegogo.comY Combinator, https://www.ycombinator.comMeUndies, https://www.meundies.comBright Cellars, https://www.brightcellars.comHomebrew, https://homebrew.coZoom, https://zoom.usVenture Deals, https://www.venturedeals.comGone With The Wind, https://www.amazon.com/Scarlett-Sequel-Margaret-Mitchells-Gone/dp/B0035L81RKPeople Mentioned:Brad Feld, https://www.linkedin.com/in/bfeld/Credits:Produced and Hosted by Espree Devora, http://espreedevora.comStory Produced, Edited and Mastered by Cory Jennings, https://www.coryjennings.com/Production and Voiceover by Adam Carroll, http://www.ariacreative.ca/Team support by Janice GeronimoMusic by Jay Huffman, https://soundcloud.com/jayhuffmanShort Title: Jesse Genet of Lumi

Jesse Genet (@jessegenet) and Stephan Ango (@kepano), co-founders of Lumi, join Erik on this episode.They discuss:- How Lumi works, and how the company changes how a DTC brand does business.- How community influences the success of DTC brands.- Which areas within DTC are VC-fundable.- Where they would be investing if they were running a fund focused on the space.- What will happen with some of the more obscure consumer products that are sold, and whether they will be sold DTC eventually.- Who the losers might be among entrenched players.Applications for the summer vintage of our Network Catalyst accelerator are now open! The early decision deadline is May 15th and final deadline is June 5th. Learn more and apply today at www.villageglobal.vc/network-catalyst.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.

Jesse Genet (@jessegenet) and Stephan Ango (@kepano), co-founders of Lumi, join Erik on this episode.They discuss:- How Lumi works, and how the company changes how a DTC brand does business.- How community influences the success of DTC brands.- Which areas within DTC are VC-fundable.- Where they would be investing if they were running a fund focused on the space.- What will happen with some of the more obscure consumer products that are sold, and whether they will be sold DTC eventually.- Who the losers might be among entrenched players.Applications for the summer vintage of our Network Catalyst accelerator are now open! The early decision deadline is May 15th and final deadline is June 5th. Learn more and apply today at www.villageglobal.vc/network-catalyst.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.

“Ninety percent of the innovation that we're going to see over the next 10 years is going to come from backing into how we send products to someone in the mail in the most efficient way possible.”Find more links and images from this episode on the Lumi blog.

Our guest this week is Jesse Genet. Jesse is the co-founder and CEO of Lumi, which helps e-commerce brands manage their custom packaging. Before that, she was the creator of a DIY product called Inkodye, which launched on Kickstarter. She's been an entrepreneur for 10 years and lives in Los Angeles. For show notes visit: https://kk.org/cooltools/jesse-genet-co-founder-of-lumi

In the lead up to the launch of Change Lab Season 5 on September 25, we’re releasing a series of “Encore” episodes. For this installment, we caught up with designer and entrepreneur Jesse Genet for an update on the big changes she’s undergone in the short time since we last spoke. As the home-shopping revolution continues to redefine the way we shop and live, Lumi, Genet’s packaging business, has become an integral part of the e-commerce pipeline. To accommodate this growth, Lumi has moved into a larger space near the Arts District in Downtown L.A. Genet invited us into Lumi’s new HQ to give us the lowdown on the latest developments in her dynamic career.

LHI's latest Industry podcast features Jesse Genet, CEO and Co-Founder of LA-based packaging start-up Lumi. Jesse Genet supplies the packaging for some of the top e-commerce companies that have launched with direct-to-consumer businesses. If you’ve ever received a box from FabFitFun, BarkBox, MeUndies or Parachute Home, then you’ve touched some of Genet’s products. Genet has been an entrepreneur since 16 when she started her first company, printing t-shirts, in her parents Michigan basement. She studied Product Design at Art Center College of Design in Pasadena and lives and works out of downtown Los Angeles. Featured Quotes: "I feel pretty bullish that a great business-minded person can start almost any type of business. There are businesses that are super contacts-dependent or others where you just need to jump in because it’s really about the actual experience. The beginner’s mindset can be very helpful in this case. I think that having lived through the problem, we had powerful insight because we weren't guessing at some of the pain points. We then jumped into the world of heavy pack packaging and manufacturing and tried to learn about what success looks like. We learned it, we hired for it, and we figured out the rest of the stuff out as we went.""We know that simple things like getting your worries down on paper can help download them from your mind. We know that focusing on why you should succeed rather than why you should fail works as well. Talking to someone who can help you talk through these things can be really important too. Our thoughts can get the best of us and instead of worrying, we can actually harness them in a way that can be productive." "I’d say prepare less and do more – this will serve you well." Check out the interview on the LHI publication here.

The way people entertain at home has completely shifted. As consumers look for opportunities to design their ideal morning coffee ritual or movie night in, they’re investing in more items that make a personal connection more attainable. Founder, Kathyrn Duryea is betting on it. She started tableware company, Year & Day, after 10 years working in ecommerce and brand marketing. Year & Day offers complete table sets of ceramic plates, bowls, and flatware. By focusing on functionality and a direct-to-consumer model, the startup encourages customers to focus on what and who is around the table. On this episode, Kathryn and Stephan chop it up over family heirlooms and a love of entertaining at home. They dive into the “playground of industrial design” — spoons, knives, and forks (3:16), the technical nuances of glazes (8:08), and the Gardiner Museum (9:29). Kathyrn designed all Year & Day plates, flatware, and glazes herself, and partnered with artisans in Portugal. She reveals the rich history of ceramics in that region (21:00). Kathyrn talks about defining their aesthetic to resonate with modern customers (38:02) and encouraging all types of home gatherings (47:18). Link and images from this post can be found on the Lumi blog.

In 2016, Joanna Griffiths found herself at a crossroads. Knix, the size-inclusive functional intimates apparel brand she founded three years prior, was omnichannel. They were selling online and in hundreds of retail stores, but their customers were experiencing a disconnect. That’s when Joanna took her bras and leakproof underwear brand completely online, 100% direct-to-consumer. This fresh start was a chance for Knix to transform their marketing and share honest stories directly with customers. Knix photographs their products on everyday women and they tell raw, honest stories about the messiest, unsexiest, and most humbling challenges women face. Joanna's career has been an exercise in risk-taking. On this episode, she reveals how she's finding Knix's brand voice (13:54) and solving unsexy problems (17:10). Joanna talks about launching products on their timeline since going completely online (21:28). She explains the benefits of not raising funding (for now) (22:53) and the creative control in only answering to yourself (28:42). She shares plans for events and how to know when it’s time to walk away from pop-up experiments when they’re not working (35:08). Lastly, Stephan and Joanna talk about Knixteen, Knix’s teenage line of underwear (38:08) and her plans for the Faces of Fertility podcast (44:30). Link and images can be found on the Lumi blog.

For the last 15 years, Manish Chandra has motivated pivotal shifts in how and where we buy things. Manish is the CEO of Poshmark, a social marketplace for people to buy and sell secondhand fashion and home goods. Long before founding Poshmark, he was creating social shopping experiences online. An engineer and marketer by trade, he believes in connecting community and technology, with people at the platform’s core. Community guides all the decisions that he makes for his company. On this episode, Manish talks about the logistics of online consumer-to-consumer resale (7:39). He shares how Poshmark negotiated PoshPost, the first-ever USPS shipping label designed for the marketplace economy (9:19). Most ecommerce plays start on the web and then move to mobile — Poshmark bet on an iPhone app first. Hear how they design their app as the expectations for selling pre-owned items evolve (12:21). He talks about challenging linear growth (15:56) and the Marie Kondo effect (23:46). Manish wants consumers to rethink the merchandising for social (31:50), and how Poshmark facilitates discovery amidst millions of items on the platform (33:04). Finally, Manish shares how he’s fostering an authentic community (36:59) and steadily growing their big ideas, even when it means taking a step back (43:27). Also mentioned on the show: Celebrating the Stories We Wear with Nellie Cohen on Well Made Moving the Rock from Zero to One with Ryan Babenzien on Well Made Oprah’s SuperSoul Conversations Oprah and Eckhart Tolle: A NEW EARTH Links and images and can be found on the Lumi blog.

Most people don’t understand the muddy manufacturing process of olive oil. Aishwarya Iyer is changing that. She is the founder of Brightland, a new olive oil brand that’s grounded in honest, conscious production and local sourcing of olives. After working in public relations and marketing for startup and technology companies in New York, Aishwarya switched coasts and careers. Now, she makes fresh, traceable olive oils with farms she trusts in California. The hand-harvested oils are meant to make you feel alive, awake and nourished from deep within. On this episode of Well Made, Aishwarya talks about building a traceable olive oil supply chain (7:14). She reveals moments of self-doubt before taking the leap of faith into entrepreneurship (8:21). A particularly warm harvest led to a switch in olive varietals. Aishwarya talks about how sharing that openly with their customers led to one of their largest sale days (12:40). She unveils how she vets her partners (15:35) and the practicalities of launching a brand (27:17). She describes the inspirations for Brightland’s photography, color palette, and white powder-coated glass bottles (29:22). Finally, Aishwarya shares her favorite ways to use Brightland (36:52) and the lasting influence of her mother’s cooking (46:13). Also mentioned on the show Blue ocean strategy Well Made Episode 72 with Backdrop Home: Connecting with Color Brightland's Spotify Link and images can be found on the Lumi Blog.

The throughline of Matt Alexander’s career is his ability to curate and create community. Three years ago, on episode four of the podcast, Matt talked about building a focused set of small retail brands. Today, he’s running Neighborhood Goods — a modern department store that’s the culmination of those early ideas. Neighborhood Goods is a unique retail experience that rotates featured brands, products, in-store activations, and ultimately, the stories they want to tell. On this episode, Matt talks about bringing together local, digitally native, household name brands together under one showroom (9:45). Rather than sales-oriented goals, he shares his hopes for helping online brands explore offline concepts (12:55). With so many featured brands, Matt created a unified point of sale through a consistent rule set, carving out in-store quadrants, and training staff to be brand experts (17:26). Matt speaks on discovery and utility with a rotating, pop-in business model (25:02), and reveals plans for opening a second store in Chelsea Market (28:01). Finally, Matt talks about combating the noise (36:09), creating a dignified retail experience (49:59), and bringing people together (54:27). Also mentioned on the show: Vertical commerce and how the next generation of retail will be built Well Made Episode 70 with Paul Munford: Building on Greenfields Camp STORY b8ta Rothy's Unbranded Mizzen+Main MeUndies Sonos Link and images can be found on the Lumi Blog.

Venture Capital, Angel Investors... or bootstrapping... MONEY is oxygen for a startup.But how does a founder decide which oxygen mask is best for their business? I have some Andelicious Advice to help you choose the best funding option… and oxygen… for your startup.When I’m gardening, driving into Boston, or doing household chores, I love tuning into podcasts.The other day I had two back-to-back podcasts that got me thinking about the question – which oxygen does your business need to soar?The first podcast I listened to was Masters of Scale with Reid Hoffman, co-founder of LinkedIn… and he was interviewing Ben Chestnut, the co-founder of MailChimp. They were focusing on how MailChimp grew without any investment capital. They completely bootstrapped the business. Throughout the interview, Reid was highlighting the importance of Venture Capital to provide rocket fuel for a company's growth. Given his podcast title, Masters of Scale, he clearly is all about scaling a business.His final words of advice: "while I greatly admire the tenacity of Ben and everyone who bootstraps, my hope for each of you listening is that you give a thought to what investment might bring you: More speed. More support. And yes, more on-target advice."After listening to Reid's episode with Ben, I popped up the next item on my listening queue – and it was Gary Vee. Who just happened to be chatting about the exact opposite tactic. Bootstrapping your business. His adamant advice: Take the long road (like Mailchimp) and keep your company employee and customer centric. Yes, it will take longer and yes, you will work harder and have missed opportunities due to learning cureve challenges. Let’s face it… Those who can't raise capital are forced to make money.Which oxygen to choose is not an easy decision.What I've seen and learned after 4 businesses of my own and mentoring clients is that too much capital can mask holes in your business. Founders don’t see problems surface soon enough, and they often over hire after receiving a cash infusion.Being forced to keep operations lean results, IMHO, in digging deeper into creative solutions for tough problems; being more nimble and able to pivot faster; and it keeps the company culture on the employees and the customers, not the investors and their agenda to meet their portfolio’s ROI.Here’s the scoop about VCs – they do a terrific job at raising big funds - $30-$100 million and more. Their customer are the investors in their fund. They need to keep their funders happy. So they become all about your business’ exit… via a sale or an IPO. That’s the only way they’re going to get their money back.In addition, VCs will get more involved in your business. They will take at least one seat on your Board of Directors and you will find yourself working extra hard to meet their expectations.I've raised VC capital - $8 million for our dot com… and we also turned down $14 million from Bear Stearns, may they rest in peace - and I've raised Angel capital - and I've used pure grit and a charming personality to bootstrap a business. I’m a huge fan of bootstrapping and attracting aligned angel investors. They’re called Angels for a reason… but it’s up to you, the founder, to make sure they are aligned with your values and company’s mission. If you don’t feel a good vibe about the angel investor… WALK AWAY.Capital intensive businesses are going to need capital investment. Life Science, Biomed, brick'n'mortar businesses need a long runway until their products are ready to go to market. Electronic consumer products are always in need of some kind of funding, often taking advantage of crowdfunding or an angel investor to build a bridge from prototype to manufacturing to distribution. If you get a large order from a credit worthy company… a big box store or Microsoft for example… you can often find lending opportunities, provided the purchase order is from a credit worthy client. A factoring company will provide a line of credit up to 80% of the purchase order with a 3-4 point fee.Jesse Genet, the founder of the packaging design company Lumi, shares that she used factoring and lines of credit with the bank to finance her company’s early stage business growth.What are your thoughts? VC money to grow fast… Angel funding to bridge the gap between prototype and launch… or bootstrapping? I'd love to hear where you land re: which oxygen mask a startup founder should choose to grow their business.Masters of Scale Podcast with Ben Chestnut, co-founder of MailChimp:https://mastersofscale.com/ben-chestnut-the-case-for-bootstrapping/Gary Vee: https://www.youtube.com/watch?v=KHIe1GgvqeQ&t=2262sIf you have a burning question, please leave it in the comment section… I always respond with my best advice and insights.Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!Ande ♥

As online shopping grows, ecommerce companies are struggling to make returning products as easy as buying them. Enter Happy Returns. It’s simple: buy online, return in-store at any Return Bars. You get your refund and Happy Returns handles the rest. In 2015, after leading the in-store returns program for Hautelook and Nordstrom Rack, co-founders David Sobie and Mark Geller started Happy Returns. Their reverse logistics company addresses a unique set of consumer and retailer challenges: inconvenient mail-in returns, shrinking in-store traffic, and management of an often complicated and expensive process. By appealing to customers who want the flexibility of shopping online and returning in-person, Happy Returns is building a critical solution. On this episode, David talks about setting the standard for in-person returns. He talks about using technology to build out physical return locations (6:24) and tracking surveys and coupons to quantify the business they drive for local partners (10:00). David dives into the logistics of returning items to their original retailers (15:36). He talks about Amazon Prime’s effect on free returns and instant refunds (33:43) and retaining customers while leading marketing operations at big ecommerce retailers (50:15). Lastly, David talks about a future in product recalls, returns disposal, and reducing packaging waste during returns (56:07). Also mentioned on the show: Everlane Parachute Home How China’s Recycling Bans Have Impacted The Fate of Curbside Recycling in the U.S. Find a Return Bar Links and images can be found on the Lumi Blog.

A mechanical engineer by trade, co-founder Adam Simone worked for medical technology companies before bootstrapping his sustainable razor brand, Leaf Shave. After the acquisition of his first company, and a year of product refinement, Adam took his experience creating medical-grade tools to develop the refillable, plastic-free Leaf razor. Leaf Shave’s hero product combines the form factor of a disposable cartridge shaver with the durability of a double-edge safety razor. Adam still works for a surgical tech company but hopes to take Leaf Shave full-time, for now, he’s focused on creating great facial instruments and growing the small consumer brand on its own strength. On this episode, Adam talks about making well-designed tools (3:21). Adam tried to shoehorn a consumable business model — it didn’t work. He shares how he and his co-founder Adam Hahn found value in a focused core product (10:30). Adam talks about building brand loyalty (12:32) and innovating distribution strategy with retailers, like Package Free Shop (20:44). Adam shares why they decided to fulfill in-house and how they found a great overseas manufacturing partner (24:42). Lastly, Adam talks about robots, regulations, and applying conscious consumerism to build the Leaf Shave brand (40:40). On this episode, Adam talks about making well-designed tools (3:36). Adam tried to shoehorn a consumable business model — it didn’t work. He shares how he and his co-founder Adam Hahn found value in a focused core product (10:45). Adam talks about building brand loyalty (12:47) and innovating distribution strategy with retailers, like Package Free Shop (20:59). Adam shares why they decided to fulfill in-house and how they found a great overseas manufacturing partner (25:00). Lastly, Adam talks about robots, regulations, and applying conscious consumerism to build the Leaf Shave brand (39:03). Also mentioned on the show: Well Made Episode 79 with Kyle Hoff and Alex O'Dell: Sitting is Timeless Well Made Episode 75 with Nancy Walton and Caitlin Strandberg:Launching a New Unboxing Patagonia’s Plastic Packaging – A study on the challenges of garment delivery Link and images can be found on the Lumi Blog.

Podcast! I really enjoyed this episode of #AGV. Jesse is one of the few people I've ever called a true born entrepreneur and I admire both her leadership skills and emotional awareness. We talked about the value of a degree, how her company Lumi (www.lumi.com/) started, what makes a good CEO and more. Check out minute 19 for our call in from Walter who was awesome as well. What'd you think of this episode? Tweet me and Jesse @garyvee & @jessegenet with any feedback

Podcast! I really enjoyed this episode of #AGV. Jesse is one of the few people I've ever called a true born entrepreneur and I admire both her leadership skills and emotional awareness. We talked about the value of a degree, how her company Lumi (https://www.lumi.com/) started, what makes a good CEO and more. Check out minute 19 for our call in from Walter who was awesome as well. What'd you think of this episode? Tweet me and Jesse @garyvee & @jessegenet with any feedback If you’ve been to 4Ds and have any feedback for this community tweet me @garyvee and for more info on the program email nick@thesashagroup.com with the month you’d like to attend.

Jesse Genet is the Co-Founder and CEO of Lumi, a company that creates packaging solutions for modern supply chain teams. Jesse has a killer story of taking leap-of-faith after leap-of-faith from an early age, straight on into her latest venture, without a single break for self-doubt in between.

Erik is joined by Jesse Genet (@jessegenet), co-founder and CEO of Lumi. Lumi is an online platform that handles all of the packaging needs for direct-to-consumer companies. Jesse explains what the typical process for procuring these types of supplies why even huge companies like Amazon still have to navigate a maze of relationships with various brokers and suppliers to fulfill their packaging needs. She compares buying a plane ticket prior to online aggregators to the current state of supply chain procurement.Jesse explains how she got into the space and talks about the importance of beautiful packaging to companies that, without retail stores, otherwise have very few touch points with a customer. She describes the emergence of a stack of services to serve direct-to-consumer companies and lets us in on some of the ins and outs of the hidden world of supply chain management. She also talks about the consumer goods space in general and what insights she’s gathered on what makes a successful consumer packaged goods company.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.Venture Stories is brought to you by Village Global and is hosted by co-founder and partner, Erik Torenberg. Grace Chen was our audio engineer for this episode and the show is produced by Brett Bolkowy.

Erik is joined by Jesse Genet (@jessegenet), co-founder and CEO of Lumi. Lumi is an online platform that handles all of the packaging needs for direct-to-consumer companies. Jesse explains what the typical process for procuring these types of supplies why even huge companies like Amazon still have to navigate a maze of relationships with various brokers and suppliers to fulfill their packaging needs. She compares buying a plane ticket prior to online aggregators to the current state of supply chain procurement.Jesse explains how she got into the space and talks about the importance of beautiful packaging to companies that, without retail stores, otherwise have very few touch points with a customer. She describes the emergence of a stack of services to serve direct-to-consumer companies and lets us in on some of the ins and outs of the hidden world of supply chain management. She also talks about the consumer goods space in general and what insights she’s gathered on what makes a successful consumer packaged goods company.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.Venture Stories is brought to you by Village Global and is hosted by co-founder and partner, Erik Torenberg. Grace Chen was our audio engineer for this episode and the show is produced by Brett Bolkowy.

Jesse Genet was recently named by Fast Company as one of the most creative people in business. Jesse began her illustrious career at age fifteen by starting a custom t-shirt business in her parents' basement. Years later, after attending ArtCenter’s product design program, Jesse and co-founder Stephan Ango started Lumi. Their innovative, design-centric packaging venture employs an impressive alternative printing process called inkodye.  Since the founding of Lumi, they’ve held a successful Kickstarter campaign and appeared on the TV series Shark Tank. They have continued to adapt and iterate Lumi in response to the marketplace. Since 2015, Lumi has focused solely on providing customized packaging for e-commerce businesses. Silicon Valley took notice and Lumi recently received 9 million dollars in venture capital funds. In this episode, Jesse and ArtCenter President Lorne Buchman discuss her role as CEO of Lumi, her motivations as a leader, her guiding principles and her unique capacity to find the extraordinary in the everyday. The conversation dives into Jesse’s early years, her tenacity as a young business founder, her adventures in car repair, being a female in Venture Capital, and how she approaches challenges. Learn more about Jesse's work:  https://www.lumi.com https://www.fastcompany.com/person/jesse-genet http://www.inkodye.com/story  Learn more about this episode of Change Lab at www.artcenter.edu.

Jesse Genet and Stephan Ango co-founded Lumi almost a decade ago. It first made wallets and prints and dyed material, then developed and distributed a light-sensitive fabric ink. Now it's a company that manages the production and ordering of packaging supplies. This might sound unrelated, but it's a natural transition resulting from interrogating one's interests, figuring out what your real business is, and learning new things. We talk about Shark Tank, fulfilling one's dreams, and why 10,000 shipments a month is small potatoes in the packaging world. Sponsor: Community Theatre This episode brought to you by: The Concept of Local Community Theatre! Our Sponsor-level crowdfunding backer for this episode has donated his sponsorship message to encourage you to see comedy and drama and musicals staged in your area by community theatres! Check out the listings online and in your local papers today! Support the podcast! The crowdfunding campaign brought back The New Disruptors, but I could produce more episodes and keep the show running after July 2019 with your help! You can contribute monthly via Patreon or become a yearly subscriber directly on this site—and get nifty bonuses and rewards. Read more about supporting the podcast. Show notes: Inkodye Jesse's Shark Tank appearance The accidental invention of lithography by Alois Senefelder Lumi at Y Combinator The Queen Mum told Graham Chapman to tour with Monty Python Studio Neat's book, It Will Be Exhilarating Glenn appeared twice on the Internet History Podcast: Amazon's early days (Feb. 2015) and Amazon's myths and work culture (Aug. 2015). Also buy host Brian McCullough's book developed from the podcast! Lumi visits a corrugated box factory The Lumi podcast, Well Made The super beat-up box that arrived at my house

Packaging should be your secret weapon, and this serial entrepreneur will show you how. Some of you might remember our episode a year ago, with Jesse Genet from Lumi. They recently raised $9M, so we're checking in with Jesse to get an update. We talk about how they've evolved their strategy and what she learned raising venture capital. We also get tips for finding suppliers, and the advantages of offering a platform that gives customers unprecedented control to tinker with their packaging. We're starting with the original interview. If you want to skip ahead to our more recent conversation, it starts at 1:07:30. At age 15, Jesse started her first business printing t-shirts in Detroit. Over the next year she followed her curiosity, tracked down an obscure invention, and next thing she knew her new company Inkodye ended up on Shark Tank and participated in the prestigious incubator Y-Combinator. Through becoming a manufacturing entrepreneur, she learned how easy it was on the digital side to start a business, but on the physical side it was the complete opposite. That's when their big idea hit: why don't they create a whole platform for startups to handle packaging and fulfillment? And Lumi was born. Jesse tells horror stories and practical advice about packaging and logistics. She gives insights into new ecommerce trends like direct-to-consumer retail and Vertical Commerce Brands that make your packaging more important than ever before. And she also shares her real-life experiences and perspectives on being an entrepreneur. (Her stories about stalking the original owner of the Inkodye technology, turning down Mark Cuban, and what happened as she was about to walk onto the set of Shark Tank are pretty hilarious.) She's energetic, nerdy, and unapologetically quirky, and she has some great advice you won't want to miss.   Links and social handles: (note if the embedded hyperlinks don't work, scroll down for explicit ones) Lumi Home Page Lumi Twitter Lumi Instagram Lumi Facebook Jesse's Twitter Jesse's Instagram Lumi on Fast Company Jesse Genet's MAKE IT talk on YouTube “Digitally-Native Vertical Commerce Brands,” by Andy Dunn Marshall Goldsmith: What Got You Here Won't Get You There on Audible Marshall Goldsmith: What Got You Here Won't Get You There on Amazon    For more information, bios, and links, check out the show notes at http://makeitinla.org/lumi. 

Four experts explore the dilemma of where to do your manufacturing. It's is an important question to ask yourself when you are launching a company, and most people assume they need to go to China or elsewhere overseas. We've heard a lot about Made in America and retaining manufacturing jobs over the years. But is locally-made just a nice thing to talk about? Or are there times when it makes better business sense to make it here? We speak with Michael Corr, CEO of Durolabs, formerly head of engineering at several hardware startups in the US and China; Sean Scott, CEO of COMUNITY, formerly of VANS, ASICS, Nike, and TOMS; Clarissa Redwine who heads up Kickstarter's hardware community on the West coast; and Jaleh Factor, who brings her accounting background to her role as founder and CEO of Sourcing Theory, an apparel factory in DTLA. The conversation was recorded live at the LA Cleantech Incubator, at an event co-hosted by MAKE IT IN LA, ArtCenter College of Design, Supplyframe, Kickstarter, and Califia Farms. I was curious how to model your expenses, how to assess the risks, and how to consider the hidden costs of manufacturing overseas. We discuss the ethical and sustainability considerations, which aren't as simple as they seem. We talk about how to find your suppliers. And we hear some horror stories from the trenches. This episode is not meant as a sales pitch for local manufacturing. Every company needs to do what's right for their business. But, as I suspected, the decision isn't as obvious as people make it out to be. This week's guests give some surprising answers.   Links mentioned:  Cost calculator: Reshorenow.org Tyranny of Small Decisions: https://en.wikipedia.org/wiki/Tyranny_of_small_decisions Episode with Jesse Genet of Lumi: http://makeitinla.org/jessegenet Grapes of Wrath – John Steinbeck: http://amazon.com/dp/0143039431 Nomiku - sous vide cooker: https://www.nomiku.com/  Turntouch - wooden remote: https://shop.turntouch.com Wood Thumb – woodworking makerspace: https://woodthumb.com/ PODO Labs – the first stick and shoot camera: https://podolabs.com/ Sourcing Theory: https://www.sourcingtheory.com/ Kickstarter: http://kickstarter.com Durolabs: https://www.durolabs.co/ COMUNITY: http://comunitymade.com   For more information, bios, and links, check out the show notes at http://makeitinla.org/podcast/makeUSA. 

This week I talk with Jesse Genet, Founder of Lumi! In this episode we talk about being a tinkerer as a kid, getting in to screen printing in high school and how that has been a common thread in every business for 15 years, being on Shark Tank, shutting down a successful business, the role of printing processes in human history and more. - [http://founderchats.com](http://founderchats.com/) - http://lumi.com - [https://baremetrics.com](https://baremetrics.com/)

Be curious! An exciting conversation with CEO & Founder of Lumi,(raised about $10mill & provides packaging & shipping supplies to online brands, from small businesses to leading companies shipping millions of orders per month) Jesse Genet talks about her roots as an entrepreneur and shares incredible stories about her colorful journey of starting multiple companies thus far. She dives into the world of packaging and how her company is taking on the big status quo industry. An inspiring, energizing, and humbling episode about entrepreneurship, packaging, creativity, lifestyle, solving problems, & airstream trailers.

Jesse Genet is the Founder & CEO @ Lumi, the startup that is used by thousands of e-commerce companies to get world-class packaging at unbeatable prices. To date, Jesse has raised close to $10m in VC funding from some of the best in the business and old friends of the show including Satya @Homebrew, Kirsten @ Forerunner, Spark Capital, Lowercase, Ludlow and more incredible names. Prior to Lumi, Jesse founded Inkodye, a bootstrapped business that Jesse scaled to 7 figures in revenue and was sold in retail stores around the world. In Today’s Episode You Will Learn: 1.) How Jesse made her way into the world of startups and VC having bootstrapped her prior business to 7 figures in revenue and being sold in 1,500 stores? 2.) Given that Lumi is Jesse's first VC backed business, does this make Jesse a first-time founder? How did the bootstrapping to 7 figures in revenue with her last business, influence her philosophy and mindset with Lumi? What has Jesse done differently as a result? What are the dangers that Jesse was aware of and looks out for? 3.) What types of companies does an active content strategy make significant sense for? What are the core benefits of a well-executed content strategy? What have been the core pillars to Jesse's success with content? Where does Jesse see many firms going wrong with their content strategy? How does Jesse look to measure the ROI from content? 4.) How was the fundraising experience for Jesse, given the "non-sexy" sector of packaging and supply chains? How did Jesse determine whether an investor was engaged or not? What does Jesse think she did well in the fundraising process? What would she like to improve for the next round? What is the common stereotype that VCs attribute to founders with bootstrapping experience? 5.) How does Jesse think about the benefits of her team being small vs her 10,000+ incumbent challenger teams? Why does this mean she has the advantage? How does Jesse manage the expectations of her employees when no one could do 1/10 of what Jesse does? Items Mentioned In Today’s Show: Jesse's Fave Book: Gone with the Wind As always you can follow Harry, The Twenty Minute VC and Jesse on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC. We also speak about Movidiam - as brands turn to smarter ways of creating video and digital content, the Movidiam platform offers faster turnarounds whilst maintaining or improving quality. They’re already working with some of the biggest, most innovative companies to help compare teams and freelancers across the global curated network of creative talent. Producers and marketers looking for the best creatives can get a shortlist from Movidiam’s account managers in hours - tailored to their project’s needs. Submit a brief or check out the platform at Movidiam.com.

FabFitFun built an extensive community of customers and influencers who share their quarterly unboxings all over social media. Daniel Broukhim is the co-CEO and co-founder of the FabFitFun. He believes bringing value to the customer through their full-size products, digital content integrations, and experiential marketing are keys to their growth. On Well Made, Daniel joins Stephan and special guest host, Lumi founder Jesse Genet, to talk about bootstrapping their newsletter business into a physical product sold direct-to-consumer (8:36), how storytelling and building a narrative are part of the FabFitFun DNA (8:06), and why staying intentional positioned them in a crowded subscription space (13:12). They talk about the operational obstacles of curating and shipping a quarterly box (14:01) and the initial challenges of sourcing and selling brands on their business (16:05). They dive into how they’re using data to improve the box experience via personalization (19:17) and lastly, they talk about the influence of his family (28:23) and Los Angeles (37:50). Links and images from this post are on the Lumi blog.

Jesse Genet is co-founder and CEO of Lumi, a packaging partner for modern brands. Lumi uses data to help companies simplify their process and sell their product. This episode was fun for a couple of reasons: first, because Jesse is awesome! Second, because this is our first time oustide of our building. While Lumi isn't a part of Science, we consider them friends and part of the greater LA-tech family. You can expect more offsite interviews like this one!

Co-founders Jesse Genet and Stephan Ango launched Lumi in 2015, and they're excited to share what's next. It's been a year since their last episode so it's a perfect time to loop back, talk about the fundraising process, and answer some of your questions. Links and images are from this post are on the Lumi blog.

Jesse Genet has always had the entrepreneurial spark. In high school, she created a T-shirt printing business. Later, Jesse launched two successful Kickstarter campaigns for the sunlight-activated fabric dye Inkodye. That startup ultimately transformed into Lumi, a company reimagining packaging for commerce brands. On today’s episode, Making Ways is live at In/Visible Talks, the new conference all about the creative process. Listen in to hear Jesse’s great advice on building your tolerance for big risks, making difficult decisions, lessons on being a designer founder, her experience at Y Combinator, and so much more. The only way this conversation could have been better was if Jesse’s dog Flexo joined in. Next time. Tune in for a fun, insightful conversation with Making Ways live.

We had a blast sitting down with Jesse Genet, Co-Founder and CEO of Lumi (YC W15), and hearing about her journey of building a transformative packaging solution for eCommerce brands who want to deliver more “WOW” to their customers…and swimming with some Sharks while doing so! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com

Lumi CEO Jesse Genet talks about how an ordinary cardboard box gets made — and how those boxes are taking on a new life in e-commerce. For companies that no longer operate physical stores, packaging has become the “modern storefront,” Genet says, and what a box looks like and what is printed on it has a huge impact on the customer's experience. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Packaging should be your secret weapon, and Jesse Genet can show you how. At age 15, Jesse started her first business printing t-shirts in Detroit. Over the next year she followed her curiosity, tracked down an obscure invention, and next thing she knew her new company Inkodye ended up on Shark Tank and participated in the prestigious incubator Y-Combinator. Through becoming a manufacturing entrepreneur, she learned how easy it was on the digital side to start a business, but on the physical side it was the complete opposite. That's when their big idea hit: why don't they create a whole platform for startups to handle packaging and fulfillment? And Lumi was born. Jesse tells horror stories and practical advice about packaging and logistics. She gives insights into new ecommerce trends like direct-to-consumer retail and Vertical Commerce Brands that make your packaging more important than ever before. And she also shares her real-life experiences and perspectives on being an entrepreneur. (Her stories about stalking the original owner of the Inkodye technology, turning down Mark Cuban, and what happened as she was about to walk onto the set of Shark Tank are pretty hilarious.) She's energetic, nerdy, and unapologetically quirky, and she has some great advice you won't want to miss. For more information, photos, and links, check out the show notes at http://makeitinla.org/podcast/jessegenet.

Today we are spotlighting Jesse Genet of Lumi. Thousands of e‑commerce companies use Lumi to get world‑class packaging at unbeatable prices. This episode is powered by UpGuard.com, UpGuard's discovery engine brings visibility to complex IT environments, enabling teams to quickly identify risk, confirm compliance and make business safer. Connect with us at womenintechshow.com. Tweet @womenintechshow and @EspreeDevora

Running a business for 13 years, Lumi founder Jesse Genet has learned a lot of the ins and outs of entrepreneurship. She's been an entrepreneur since she was 16, so on this episode, we fielded questions from listeners about everything from small space living (Jesse lives in an Airstream trailer) to finding the right systems for your business. In this episode, Stephan also talks to Jesse about her recent viral essay — Running a Business with Boobs: The Things I Never Say. In 13 years of entrepreneurship, Jesse has raised over a quarter million dollars on Kickstarter, pitched on Shark Tank, participated in the Silicon Valley accelerator Y Combinator, and built a company into seven figure sales without a venture investment, and she hasn’t even turned 30. In her essay, she talks from firsthand experience about the five things people should never say to a female CEO.

How many fifteen-year-olds do you know have a mid-life crisis and stop to ask themselves, What really matters in life? Jesse Genet was one of them, and today she’s the Designer, Founder, and CEO of Lumi, a company that lets you easily brand your own packaging. Her journey to entrepreneurship started in high school – she basically petitioned herself out of her senior year and drove across the country to L.A. with nothing but a dream and her 1969 Lincoln convertible.Jesse is a perfect example of a perpetual learner, constantly putting herself in uncomfortable situations in order to grow. She offers great counterintuitive advice to women who are seeking to be more creative and take more risks, and as a bonus, she’s straight up hilarious. Show Notes:-Jesse Genet growing up – a serious girl who wanted to be taken seriously. [3:32]-Going through life phases early and fast, plus the turning point for her creativity. [7:32]-How Jesse deftly figured out a way to leave high school early, and other evidence of an independent spirit. [13:24]-On the benefits of being flexible, and choosing to view life with an opportunistic lens. [19:12]-“I always wanted to level up.” On constantly putting herself in uncomfortable situations in order to learn and grow. [21:34]-From a low year of being lonely and poor to creating a new path for herself. [27:21]-The ups and downs of being a CEO, plus Jesse’s insights on developing new skills. [34:18]-Jesse shares about her inner critic and offers advice to other women who want to be creative leaders and take more risks. [39:55]References:More on Jesse at http://jessegenet.com/Lumi website – https://www.lumi.com/Episode Sponsors:UENO – ueno.co/careersInVision – invisionapp.com/companyMusic by Lucia Lilikoi – lucia.bandcamp.com

How many fifteen-year-olds do you know have a mid-life crisis and stop to ask themselves, What really matters in life? Jesse Genet was one of them, and today she’s the Designer, Founder, and CEO of Lumi, a company that lets you easily brand your own packaging. Her journey to entrepreneurship started in high school – she basically petitioned herself out of her senior year and drove across the country to L.A. with nothing but a dream and her 1969 Lincoln convertible.Jesse is a perfect example of a perpetual learner, constantly putting herself in uncomfortable situations in order to grow. She offers great counterintuitive advice to women who are seeking to be more creative and take more risks, and as a bonus, she’s straight up hilarious. Show Notes:-Jesse Genet growing up – a serious girl who wanted to be taken seriously. [3:32]-Going through life phases early and fast, plus the turning point for her creativity. [7:32]-How Jesse deftly figured out a way to leave high school early, and other evidence of an independent spirit. [13:24]-On the benefits of being flexible, and choosing to view life with an opportunistic lens. [19:12]-“I always wanted to level up.” On constantly putting herself in uncomfortable situations in order to learn and grow. [21:34]-From a low year of being lonely and poor to creating a new path for herself. [27:21]-The ups and downs of being a CEO, plus Jesse’s insights on developing new skills. [34:18]-Jesse shares about her inner critic and offers advice to other women who want to be creative leaders and take more risks. [39:55]References:More on Jesse at http://jessegenet.com/Lumi website – https://www.lumi.com/Episode Sponsors:UENO – ueno.co/careersInVision – invisionapp.com/companyMusic by Lucia Lilikoi – lucia.bandcamp.com

Jesse Genet took on a solid industry stuck in the dark ages, and in the process, built a better company that puts a modern spin on all your packaging tools. Wonder how she did it? I did too, so I scored a rockin interview where she discloses all the back secrets!

Jesse Genet is the CEO and Founder of Lumi, a company that makes it easy to order custom manufactured goods online, like rubber stamps, silkscreen kits and decals. Jesse's picks this week follow the same spirit of prioritizing high quality, simple solutions and resources to enrich and support a creative lifestyle.

When Jesse Genet was about 16, she launched a t-shirt business from the basement of her parent's house in suburban Detroit. She started researching ways to print photographs on textiles and traveled across the country to track a guy down who owned the rights to a product that flopped on the market before her time. Initially, the man blew her off, but she didn't give up. Determined and business savvy, Jesse kept in touch with the man who couldn't understand why she wanted to buy the formula for an unsuccessful product. But she had a plan to improve the formula and eventually she got her chance.

Jesse Genet joins Stephan Ango to discuss the joys of an entrepreneurial and creative life, and why it's important to make physical things.

Lumi makes a fabric-dye that becomes permanent when exposed to bright full-spectrum light, as from the sun. But that's not why the founders, Jesse Genet and Stéphan Angoulvant, are on the show. Rather, it's the way, starting with an obsession of Jesse's when she was 17, that the two bootstrapped a company using collaboration, crowdfunding, and craftiness.