Podcasts about Treasury Wine Estates

The South Australian state lamb record smashed at the Dublin sale, Treasury Wine Estates opens a new $15m facility in SA dedicated to making no-alcohol wines, and seasonal shortages and crop damage pushing up blueberry prices.

While much of the wine industry is softening, Treasury Wine Estates — home to brands like DAOU, Penfolds, Frank Family, Matua, and 19 Crimes — is experiencing double-digit gains. In this episode, we speak with Ben Dollard, President of Treasury Americas, who shares “the how” behind one of the wine world's most compelling growth stories.Under Ben's leadership, Treasury Americas grew net revenue more than 22% in 2024, scaling to 6 million cases annually across North and South America. That growth has been powered by a two-pronged strategy: One focused on culture-forward, accessible brands like 19 Crimes (with partnerships like Snoop Dogg and the UFC), and another dedicated to luxury, estate-driven wines like DAOU and Penfolds.In this episode, Ben shares:Why DAOU has become the #1 U.S. luxury wine brand — and what makes it stand out in a sea of premium competitorsHow Treasury successfully integrates acquired brands without losing their magicWhy the company is leaning into consumer experience at the tasting room level — not just as a sales tool, but as a source of insightHow Treasury is using AI to tell brand stories and simplify wine discovery in a fragmented retail environmentWhat other drinks entrepreneurs can learn from building brand pillars and maintaining authenticity at scaleBen also talks about how he's future-proofing the company through a focus on innovation and team culture. Treasury Americas was recently named a finalist in Fast Company's “Best Workplaces for Innovators,” and Ben shares how that same creative energy is helping build a more connected, purpose-led portfolio.If you're looking to build a brand that can scale across channels, price points, and countries — without losing its soul — this episode is packed with insights that matter now.Last Call:In this Last Call segment, your Business of Drinks co-hosts spill on the most jaw-dropping drink they've had this year.Caroline found a tiny importer sourcing neoclassical French & Italian wines with pure electricityScott discovered a Negroni remix in Denver that left him speechlessErica brought a rare Cretan wine to a collector dinner — and stole the showDon't miss our next episode, dropping on June 11.For the latest updates, follow us:Business of Drinks:YouTubeLinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as Portfolio Development Director at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

IDP Education has warned investors of a major earnings downgrade, which saw its share price tumble 48% in a single day. Treasury Wine Estates, the Aussie winemaker behind Penfolds, has just suffered a major hiccup in its big, bad, bold US strategy. McKinsey, the leading management consulting company, has cut its workforce by over 10%, as it lets AI tools like take the wheel. _ Download the free app (App Store): http://bit.ly/FluxAppStorel Download the free app (Google Play): http://bit.ly/FluxappGooglePlay Daily newsletter: https://bit.ly/fluxnewsletter Flux on Instagram: http://bit.ly/fluxinsta Flux on TikTok: https://www.tiktok.com/@flux.finance —- The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.See omnystudio.com/listener for privacy information.

The local market has had the largest lift in a month today. Laura and Stevie discuss the recent performance where the market has largely remained stagnant despite the session today, unpack the likeliness of further rate cuts following the release of the RBA minutes, and discuss the latest in tariff headlines. A number of stocks caught attention including IDP Education, Treasury Wine Estates, and Bluescope, and they look to the days ahead. The content in this podcast is prepared, approved and distributed in Australia by Commonwealth Securities Limited ABN 60 067 254 399 AFSL 238814. The information does not take into account your objectives, financial situation or needs. Consider the appropriateness of the information before acting and if necessary, seek appropriate professional advice.See omnystudio.com/listener for privacy information.

A jobs surge puts the next few rate cuts into question; household spending still stagnant; Xero reports growth in both profit and revenue; and the Market Wrap. MARKET WRAP: ASX200: up 0.22%, 8,297 GOLD: $3,180 US/oz BITCOIN: $158,540 AUD Xero reported after tax profit growth of 30% to $227.8 million NZD, helping shares rise 4.7% to $182.05 The tech sector overall was stronger, with Wisetech rising 1.9% and Technology One up 1.3%. IAG rose 5.7% to $8.90 as it said it would acquire RAC Insurance in a $1.35 billion deal. The banks were all positive, with the Big Four all higher, and Macquarie recovering 1.2% after yesterday’s ASIC lawsuit. Changes at the top of Treasury Wine Estates was enough to tank its share price, falling 5.2% on the announcement of its next CEO. A deal between Lendlease with Britain’s The Crown Estate – owned by the royal family and King Chalres – for development projects didn’t wow the market. Shares slid 1.6% to $5.39. BHP, Fortescue and Rio Tinto marginally weaker. CURRENCY UPDATE: AUD/USD: 64.3 US cents AUD/GBP: 48.5 pence AUD/EUR: 57 Euro cents AUD/JPY: 95 Japanese yen AUD/NZD: 1.09 NZ dollars Host: Deb Knight Executive Producer: Tom Storey Technical Producer: Liam Achurch Publisher: Nine RadioSee omnystudio.com/listener for privacy information.

On a podcast with Emilie Steckenborn of LVMH China, she insisted that I meet with Robert Foye to discuss a podcast appearance. She insisted. After 2 minutes on a call with Robert, I moved from chatting to scheduling. Despite conversations on the web about how the trade should be more innovative and rethink, Robert feels you need experience to move forward. How can you innovate without knowing the pitfalls of what came before?  With Robert Foye, it is about leadership and adaptability. Hear it here. Robert Foye doesn't just bridge the world between Coca-Cola and Cabernet—he's crossed it, mapped it, and poured a glass for the rest of us. If you think multinational beverage leadership and the romance of wine are oil and water, Foye's the proof that sometimes, opposites blend perfectly. In this illuminating episode of Wine Talks, listeners embark on a journey through the tumultuous cycles and fascinating nuances of the wine business, as told by a leader who's helmed both Accolade Wines and Treasury Wine Estates. You'll learn why wine endures as a cultural ambassador, even as trends and consumption habits shift; how the COVID-19 pandemic didn't just pause the industry but rewrote its rules (and reawakened dormant talents at both the kitchen table and the boardroom). Foye deftly uncorks the challenges of marketing wine in today's saturated landscape—offering a rare look at what works, and what falls flat, on the shelf and online. He'll walk you through what sets wine apart from other consumer packaged goods, exploring the rich stories and personal connections that make sharing a bottle an experience unlike any other. Whether he's recounting tales of adapting wine language for the next generation, weighing in on the role of private equity investments, or describing the unexpected kinship between a seasoned wine executive and the humble “second cheapest bottle,” Foye brings an insider's wit and worldliness to every anecdote. You'll come away not just with a deeper understanding of today's wine market, but with a renewed sense of why, through its ups and downs, wine persists—linking land, language, and laughter with each pour. This conversation will leave you thirsty, not just for your next glass, but for the stories behind every label. ✅ Ever wonder why wine is so much more than just a drink? ✅ Dive into the art, business, and soul behind every bottle with host Paul Kalemkiarian and guest Robert Foye. ✅ From global industry shakeups to the magic of sharing a special glass, this episode of Wine Talks uncorks what makes wine irresistible—and why its story is far from over. ✅ Whether you're a wine lover or business buff, you'll leave with a new appreciation (and craving for the next pour). Listen now and sip on some real insights!     #WineIndustry #WineBusiness #WineCulture #WinePodcast #WineInnovation #Winemaking #WineStorytelling #WineLeadership

"Don't be afraid to take risks, make decisions and solve problems,' says Robert Foye, former CEO of Accolade Wines and previously Global Chief Operating Officer at Treasury Wine Estates. With over 22 years at The Coca-Cola Company and extensive experience across Asian, US, and European markets, Robert brings a wealth of knowledge and insights to our conversation.  From navigating market shifts to redefining company culture, his journey is filled with pivotal moments that shaped his leadership approach. We'll explore Robert's career milestones, key skills for thriving in wine, and advice for young professionals looking to stand out.  Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com

In this episode of BRAVE COMMERCE, Justin Noland, VP of Digital Experience at Treasury Wine Estates, joins host Rachel Tipograph and guest co-host Melissa Burdick live from the ShopTalk floor. Together, they explore how Treasury is responding to challenges facing the wine industry while building stronger digital and consumer experiences.Justin explains how the company addresses climate change, regulatory hurdles, and shifting preferences by combining innovation, sustainability, and storytelling. He also shares his perspective on luxury growth, retail media in a restricted category, and how Treasury approaches influencer marketing with authenticity.For anyone in a highly regulated or tradition-rich category, this episode is a valuable look into how collaboration and experimentation can unlock growth.Key TakeawaysCollaboration fuels innovation – Treasury Wine Estates leans on cross-functional teams to meet challenges in sustainability, regulation, and digital transformationLuxury is resilient – Wine brands like DAOU are thriving by connecting premium experiences with meaningful consumer occasionsRegulation demands creativity – Influencer partnerships, social experimentation, and retailer collaboration are critical to navigating advertising constraints Hosted on Acast. See acast.com/privacy for more information.

In this snippet from our Feb 26 show, Dee Mason speaks with Nafez Hayek from Treasury Wine Estates' TWE Pride committee about his professional life as a closeted gay man The post TWE Pride on Joy Breakfast with Dee Mason appeared first on JOY Breakfast.

Temple & Webster has seen its share price fly to an all-time high after its revenue jumped 24% off the back of bathroom fixtures and couches. Seven West Media has seen its worst-ever half year results as it tries to transition away from its free-to-air TV and newspapers. Treasury Wine Estates, the wine giant, has taken its lower-priced wine brands off the sale/divestment market after failing to find a buyer. _ Download the free app (App Store): http://bit.ly/FluxAppStore Download the free app (Google Play): http://bit.ly/FluxappGooglePlay Daily newsletter: https://bit.ly/fluxnewsletter Flux on Instagram: http://bit.ly/fluxinsta Flux on TikTok: https://www.tiktok.com/@flux.finance —- The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.See omnystudio.com/listener for privacy information.

Wall Street slipped as investors reacted to the latest inflation figures, with Treasury yields seeing their biggest jump since December following Jerome Powell’s testimony. The Consumer Price Index revealed a significant rise in food prices, particularly eggs, adding to inflation concerns. Energy stocks slipped amid an inventory build, while CVS Health soared after its fourth-quarter profit signalled improvement. Gilead Sciences also gained on strong earnings, but Kraft Heinz fell short of expectations. Meanwhile, DoorDash shares jumped on an upbeat outlook, and iron ore prices rebounded due to supply concerns in Australia. Looking ahead, Domain Group is set to report earnings today, while Aussie shares are expected to open higher ahead of Treasury Wine Estates' results. The Aussie dollar is also recovering after US consumer prices rose more than anticipated. The content in this podcast is prepared, approved and distributed in Australia by Commonwealth Securities Limited ABN 60 067 254 399 AFSL 238814. The information does not take into account your objectives, financial situation or needs. Consider the appropriateness of the information before acting and if necessary, seek appropriate professional advice.See omnystudio.com/listener for privacy information.

ASX200: up 0.78%, 8,314 GOLD: $2,666 US/oz BITCOIN: $168,264 AUD Six sectors gained more than 1% Energy dropped another 1.1%, including losses for Whitehaven Coal, which dropped 3.2%, and New Hope shed 1.4%. Graphite maker Novonix secured a loan of $755 million from the US government, with shares up 3.4% today, up to 60.5 cents a share. PEXA Group saw gains of 8.2% after appointing a new CEO. A solid performance from the banks saw Commbank up 1.6%, NAB rising 1.5%, ANZ up 0.8% and Westpac 0.7% Bega Cheese rose 3.2%, and Super Retail Group lifted 2.5%. APA shares back 1.5% to $7.18. GYG, Treasury Wine Estates and Mineral Resources all finished down. See omnystudio.com/listener for privacy information.

Join Steve and Laura as they unpack the day’s market movements, starting with a modest 0.3% dip on the ASX amidst a tug-of-war between sectors. Mining stocks surged 3% on optimism over potential Chinese stimulus, while tech and financials dragged the market down. The Reserve Bank of Australia held rates steady at 4.35% but hinted at possible cuts in early 2025, sending the Aussie dollar tumbling. Investors are now eyeing upcoming inflation and jobs data for clues on future rate moves. Meanwhile, stock-specific news saw Perpetual plummet due to unexpected tax liabilities, while Treasury Wine Estates soared 4% following a strategic Chinese acquisition. The content in this podcast is prepared, approved and distributed in Australia by Commonwealth Securities Limited ABN 60 067 254 399 AFSL 238814. The information does not take into account your objectives, financial situation or needs. Consider the appropriateness of the information before acting and if necessary, seek appropriate professional advice.See omnystudio.com/listener for privacy information.

Today on the show, we're celebrating the launch of Hello Sunshine's brand new wine label, Drop of Sunshine. Guiding Danielle and Simone in a tasting is master sommelier Gillian Ballance, who helps demystify the heady world of wine tasting, and talks through festive holiday pairings. Plus, legendary broadcaster Angela Yee gives her perspective on business, community, and being a boss entrepreneur.  To buy your bottle of Drop of Sunshine, use code BRIGHTSIDE15 Code expires at 11:59pm on December 31, 2024. One time use per customer. Cannot be combined with other offers. No minimum purchase required. Discount applies to sub-total, does not impact taxes and shipping costs. Enjoy Responsibly. Drop of Sunshine, Sonoma, CA.See omnystudio.com/listener for privacy information.

En Chine, le dégel des relations entre Pékin et Canberra profite notamment aux vins australiens. Les importations ont progressé de 31 % sur les trois premiers trimestres de 2024 par rapport à l'année précédente.  De notre correspondante à Pékin,L'appétit des consommateurs chinois pour le vin australien semble s'être accru cette année. Et pour cause, en mars, Pékin a officiellement levé les droits de douane imposés sur le vin australien depuis 2020, des taxes pouvant aller jusqu'à 218 %.Ces tarifs avaient été instaurés en période de tensions diplomatiques, largement considérées comme une punition pour le précédent gouvernement australien qui a adopté des lois interdisant l'ingérence étrangère secrète dans la politique intérieure, pour avoir empêché le géant chinois des télécommunications Huawei de déployer le réseau 5G de l'Australie pour des raisons de sécurité et pour avoir demandé une enquête indépendante sur la pandémie de Covid-19.Les viticulteurs australiens en ont fait les frais, car la Chine représentait près de 40 % des exportations totales de vin de l'Australie en 2019. On estime que les droits de douane ont coûté à l'économie australienne 20 milliards de dollars australiens (environ 12,1 milliards d'euros).Le vin australien n'étant pas disponible, les consommateurs chinois se sont tournés vers d'autres sources, ce qui a entraîné un changement dans la microéconomie. Le marché chinois du vin s'est affaibli, alors que la consommation intérieure se remettait d'un ralentissement. Aussi, les vins français, chiliens et italiens ont pris des parts de marché.Mais la suppression des droits de douane a donné un nouveau souffle aux exportations australiennes de vin vers la Chine : en septembre, la valeur des importations de vin en bouteille a bondi, atteignant 2 952 fois le montant enregistré en septembre 2023. Cette forte reprise place Canberra en deuxième position des fournisseurs de vin dans l'empire du Milieu, juste derrière la France.Les vins australiens sont toujours très appréciés des consommateurs chinois, car ils offrent un équilibre entre qualité et prix abordable. Les importateurs chinois sont optimistes et enthousiastes à l'idée de reprendre le commerce. L'industrie s'attend à ce que le retour du vin australien stimule le marché et la consommation en vue d'une reprise.À lire aussiLes producteurs français de spiritueux sous la menace des sanctions chinoises35% de hausse de chiffre d'affairesLes producteurs australiens comme Treasury Wine Estates, propriétaire de la marque Penfolds, observent une hausse de 35% du chiffre d'affaires en Asie, signe d'une reprise vigoureuse du marché. Le vin australien, et en particulier les marques de prestige, attire des consommateurs aisés chinois, qui perçoivent les vins étrangers comme des produits haut de gamme et des symboles de statut social, ce qui contribue à une demande constante d'importations.Cependant, des défis persistent. Le marché chinois du vin s'est réduit ces dernières années, et la concurrence internationale reste forte. Les incertitudes économiques en Chine pourraient également influencer la demande à long terme.Le rebond rapide des vins australiens, et en particulier des marques premium, laisse penser que le marché chinois conserve une appétence solide pour les vins importés. Et même si les considérations de santé modifient les habitudes de consommation du marché général, ce qui conduit à une modération de la consommation d'alcool, cela reste un secteur qui, pour le moment, résiste aux vents économiques défavorables.À lire aussiEn 2023, le commerce mondial de vin plombé par la conjoncture économique

Over in the US on Tuesday, rising bond yields are pressured equities for a second session this week. The US 10-Year Treasury note yield briefly topped 4.2% for the first time in months before pulling back. The Dow Jones fell 0.02%, the S&P 500 lost 0.05% lower but the tech heavy Nasdaq ended the day up 0.18%.In Europe overnight, markets closed lower as investors assessed key corporate earnings results. The STOXX 600 fell 0.2%, Germany's DAX also lost 0.2%, the French CAC fell 0.01% and, in the UK, the FTSE100 ended the day down 0.14%.Across the Asia region on Tuesday, markets closed mostly lower in the region tracking global market sell-offs early in the week. China's CSI index bucked the sea of red to rise 0.57% on Tuesday while South Korea's Kospi Index fell 1.31%, and Japan's Nikkei lost 1.39%. Hyundai Motor shares debuted on India's stock exchange on Tuesday with a record IPO but shares ended the day down 7%.The local market started the week higher before closing 1.66% lower on Tuesday in line with the Wall Street's pullback on Monday. With markets now factoring the need for a less aggressive rate cut strategy out of the US as inflation eases and the economy remains resilient, investors are now questioning how much steam the local and global market rally has left.Mineral Resources and WiseTech Global have been under pressure this week amid news and respective investigations into those at the helm of the mining and logistics technology company alike.Audinate Group fell over 6% on Tuesday after the media software provider released a quarterly update outlining weak performance in a challenging operating environment was the key reason for full-year gross profit missing the target.Toll roads operator Transurban also fell almost 2% yesterday despite reaffirming FY25 distribution guidance of 65cps and reported growth in traffic across its key markets aside from Melbourne.One element of positivity in the Aussie market yesterday was Australian consumer confidence jumping to its highest level since January last year last week with a rise to 87.5 points, or a 4.1 point rise as the outlook for inflation eases and consumer sentiment was boosted by strong Australian jobs data also released last week.Wine exports from Australia also climbed 34% to $2.39bn in the 12-months to the end of September which is a welcomed boost for listed companies like Treasury Wine Estates which has faced tougher operating conditions prior to China lifting its tariffs on Aussie wine exports recently.What to watch today:Ahead of the midweek trading session here in Australia the SPI futures are expecting the ASX to open the day up 0.28% despite the pullback on Wall St on Tuesday.On the commodities front this morning oil is trading 2.26% higher at US$71.63/barrel, gold is up 0.92% at US$2746/ounce, and iron ore is down 0.13% at US$105.23/tonne.The Aussie dollar has weakened against the greenback overnight to buy US$0.66, 101.03 Japanese Yen, 51.39 British Pence and NZ$1.11.Trading Ideas:Bell Potter has decreased the 12-month price target on Select Harvests (ASX:SHV) from $4.95 to $4.60 and maintain a buy rating on the almond producer following a disappointing FY24 update including a capital raising and the guidance for FY24 underlying EBIT of $17-19m which is lower than Bell Potter was expecting. Bell Potter maintains the buy rating due to recent strengthening in almond prices driving upside potential.And Trading Central has identified a bearish signal on The Star Entertainment Group (ASX:SGR) following the formation of a pattern over a period of 17-days which is roughly the same amount of time the share price may fall from the close of 27cps to the range of 15 cps to 17 cps according to standard principles of technical analysis.

The ASX 200 hit another record today but can the successful run keep going as we head towards interest rate cuts? MARKET WRAP: ASX200: up 0.80% to 8,318 GOLD: $2,668 US/oz BITCOIN: $97,608 AUD Most sectors were green, with the banks & tech stocks at the top of the pile. Tyro Payments falling more than 11%  Woodside down 2.2% and Santos down just under 1%.  Ampol was another energy company down, despite announcing cost-cutting to the effect of $50 million, with shares sliding 2.3% to $28.46 Washington H Soul Pattinson down 1.4% and Treasury Wine Estates, which fell more than 3%. The jump for financials was led by the major banks, with Commonwealth up 1.8%, NAB up 1.5%, Westpac rising 1.6% and ANZ up 0.9%. Investment platform business Hub24 saw its shares gain 2.7% after saying it was confident it would hit its target for funds under administration for the financial year. Gains for Lovisa, up 3.5% and Life 360, up 2.9%. CURRENCY UPDATE: AUD/USD: 67.09 US cents AUD/GBP: 51.4 pence AUD/EUR: 61 Euro cents AUD/JPY: 100 Japanese yen AUD/NZD: 1.10 NZ dollars See omnystudio.com/listener for privacy information.

Send us a Text Message.Are the days of affordable Australian wines numbered? Tune in to this episode of Wine with Meg and Mel as we uncover the seismic shifts in ownership shaking up the Australian wine industry. From Pernod Ricard passing its wine portfolio to Accolade Wines, to Treasury Wine Estates offloading well-known brands like Lindemans and Wolf Blass, the landscape is changing fast. We're also celebrating the stars of the 2025 Holiday Wine Awards! Plus, we'll share how Aldi UK's marketing magic is positioning its wines as the new go-to for luxury on a budget. Get ready for an engaging discussion on these exciting developments in the wine world.Follow us on instagram @winewithmegandmel

The Australian share market is teetering on a fifth consecutive day of modest gains despite a mixed bag of economic data. A surprising surge in job growth saw 58,200 new jobs in July, driving speculation about potential rate cuts, though uncertainty lingers. In the corporate world, Cochlear shares plunged over 7% despite solid profits, while Telstra's shares rose on news of a dividend increase, despite a dip in profits. Notable moves included Treasury Wine Estates benefiting from easing Chinese tariffs, and Pilbara Minerals acquiring Latin Resources, sending Latin's shares soaring.     The content in this podcast is prepared, approved and distributed in Australia by Commonwealth Securities Limited ABN 60 067 254 399 AFSL 238814. The information does not take into account your objectives, financial situation or needs. Consider the appropriateness of the information before acting and if necessary, seek appropriate professional advice.See omnystudio.com/listener for privacy information.

Yesterday Treasury Wine Estates announced a big drop in its full-year profit, largely due to write-downs on a number of its cheaper brands.Andrew Geoghegan from Ausbiz speaks with Tim Ford, Chief Executive of Treasury Wine Estates about the results, selling off the cheaper brands, and re-establishing Penfolds within the Chinese market. Ausbiz is Australia's leading provider of live and on-demand video of the latest news in Australian business, markets, economy and startups. Sign up at ausbiz.com.au - it's free.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.

Treasury Wine Estates, the owner of Penfolds, will sell off some of its cheaper wine brands after budget drinkers tighten their purse strings. A US court has found that Google spent billions of dollars to illegally monopolise the online search market. Mars Incorporated is considering a takeover of Kellanova, the makers of Pringles and Coco Pops. — Build the financial wellbeing of your team with Flux at Work: https://bit.ly/fluxatworkDownload the free app (App Store): http://bit.ly/FluxAppStoreDownload the free app (Google Play): http://bit.ly/FluxappGooglePlayDaily newsletter: https://bit.ly/fluxnewsletterFlux on Instagram: http://bit.ly/fluxinstaFlux on TikTok: https://www.tiktok.com/@flux.finance—-The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.See omnystudio.com/listener for privacy information.

A former employee has spilled the tea about Visit Napa Valley. A deadbeat winery owner gets sued for shirking his bills. Treasury Wine Estates has gone full robot mode. Pete Wells quit his job before his job quit him. These are the wine news stories we're discussing on The Four Top.

Global wine giant Treasury Wine Estates launches a world-first automated barrel handling system, calls for government regulation of the nursery industry to clamp down on the sale of invasive weeds, and New research finds the long-term survival of farms depends on daughter in laws and the need to include them in succession plans.

Favourable jobs data boosted Wall St to a positive finish on Friday investor optimism of rate cuts out of the Fed gained further traction. The S&P500 notched another record close, ending the day up 0.54%, while the tech-heavy Nasdaq jumped 0.9% and the Dow Jones ended the day up 0.2%. Nonfarm payrolls for June saw 206,000 jobs added to the economy but the U.S. unemployment rate ticked up to 4.1% which was higher than economists' expectations and indicates further loosening of the tight U.S. labour market.Over in Europe, markets closed mixed as investors assessed the outcomes of key parliamentary elections in the region. The STOXX 600 fell 0.22%, Germany's DAX gained 0.14%, the French CAC fell 0.26% and, in the UK, the FTSE100 ended the day down 0.45% as investors responded to the result of the UK's general election where the opposition Labour Party won a vast majority, unseating the Conservatives after 14-years.Across the Asia markets on Friday, it was a mixed session as key economic data weighed on equities markets. South Korea's Kospi Index rose 1.32% on Friday, while Hong Kong's Hang Seng fell 1.13%, China's CSI lost 0.43% and Japan's Nikkei fell 0.49% from recent record highs after household spending for May unexpectedly dipped 1.8% in real terms for May which fell well short of economists' expectations of a 0.1% rise.Locally on Friday the ASX200 fell 0.1% in a quiet session however the key index still posted a 0.7% gain for the week as coal and gold stocks boosted the ASX200 higher. Miners weighed on the key index on Friday amid the sliding price of iron ore and the big banks each posted a decline too.Healthcare stocks offset some of the heavy losses on Friday with CSL, ResMed and Cochlear each ending the day in positive territory.What to watch today:Ahead of the first trading session of the new trading week, the SPI futures are anticipating the ASX to open the day down 0.14%.On the commodities front this morning, oil is down 0.17% at US$83.24 per barrel, gold is down 0.2% at US$2386.04 per ounce and iron ore is down 1.55% at US$111.31 per tonne.The Aussie dollar has strengthened to buy US$0.67, 108.41 Japanese Yen, 52.70 British Pence and NZ$1.10.Trading Ideas:Bell Potter has initiated coverage on Percheron Therapeutics (ASX:PER) with a speculative buy rating and a price target of 14cps with the analyst saying it is a high risk, high reward outlook for the company. Percheron is an Australian biotechnology company seeking to develop ATL 1102 for the treatment of Duchenne Muscular Dystrophy, a degenerative neuromuscular disorder caused by a mutation in the gene responsible for the production of dystrophin. The company's next catalyst is the release of headline data from the phase 2b clinical trial due in 2HCY24.Trading Central has identified a bearish signal on Treasury Wine Estates (ASX:TWE) following the formation of a pattern over a period of 23-days which is roughly the same amount of time the share price may fall from the close of $12.25 to the range of $10.70 to $11.00 according to standard principles of technical analysis.

A rally for the major tech stocks and optimistic rate cut outlook boosted the New York Stock Exchange to a green close overnight with the S&P 500 and Nasdaq advanced 1.2% and 1.96% respectively to post fresh record closes, while the Dow Jones ended the session up 0.25%. JOLTs Job Openings data for April, also released overnight, added to the improved investor sentiment as the reading came in at a decline to 8.059m jobs in April from 8.355m jobs in March which indicates further easing of the tight labour market in the US.Tech darling Nvidia rose 5% to reach a fresh record high and a US$3tn market cap on Wednesday after the chipmaking giant unveiled new chips to start the week.In Europe overnight markets reversed Tuesday's losses to close higher on Wednesday ahead of the European Central Bank's rate decision out on Thursday. The STOXX600 rose 0.84% driven by a rally for tech stocks, while mining stocks again weighed on gains with a fall of 0.5%. Germany's DAX rose 0.93% on Wednesday, the French CAC added 0.87%, and, in the UK, the FTSE100 gained 0.18% at the closing bell.Markets across Asia closed mixed on Wednesday as India's Nifty 50 Index rebounded from Tuesday's tumble to close 1.98% higher, while Japan's Nikkei fell 0.89% and Hong Kong's Hang Seng was little unchanged with a 0.06% decline at close.What to watch today:Locally the midweek session ended 0.41% higher as broad market gains offset weakness among commodity prices and mining stocks overnight on Tuesday. The local rally also took lead from Wall street's gains on Tuesday and Australia's GDP data indicating softer economic growth than economists' anticipated in the first quarter.Treasury Wine Estates rose 6.1% on Wednesday after the company reaffirmed FY24 guidance ahead of its USA investor presentation.Medibank shares dipped 1.2% on Wednesday after Australia's privacy watchdog, the AIC, announced it will take legal action against the healthcare insurer for failing to safely and securely protect the medical details of 9.7m Australians during a cyberattack experienced in 2022, with fines from the watchdog potentially topping $21.5tn.The Australian economy grew at a rate of just 0.1% in Q1 which was fell below economists' forecasts and the last quarters' reading of 0.2% growth, indicating inflationary pressures are continuing to eat away at Australia's economic stability and expansion. The 0.1% expansion reported in Q1 was the softest growth rate in 6 quarters and driven by subdued domestic demand, and fixed investment falling further.Investors will likely react to the release of Australia's trade balance data out today at 11:30am Eastern time with the expectation of a slight rise in Australia's trade surplus from March's $5.024bn to $5.50bn indicating a rebound in exports compared to imports where exports have been declining since November.Ahead of Thursday's trading session the SPI futures are expecting the ASX to open the second last trading session of the week up 0.54% tracking Wall Street's record-closing rally overnight.On the commodities front this morning, oil has recovered some ground to trade 1.4% higher at US$74.28/barrel, gold is up 1.14% at US$2355/ounce and iron ore is down 2.19% at US$107.69/tonne.1 Aussie dollar is buying 66 US cents, 103.77 Japanese yen, 51.97 British pence and 1 New Zealand dollar and 7 cents.Trading Idea:Bell Potter has increased the rating on Infomedia (ASX:IFM) from a hold to a buy and have increased the 12-month price target on the leading provider of software solutions to the automotive industry after the company presented twice last week indicating this financial year is tracking to plan and the outlook is perhaps better than Bell Potter expected.

Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand of the challenges and benefits of taking media in-house. While we have talked about in-house agencies before, this is the first time we have discussed in-house media and it is interesting that the in-house creative or content side of the in-house model appears to get more attention than the media. Yet more money is invested by companies into media channels than the content that run in it.  Ben shares his experiences across his career from journalism and public relations to where his today and discusses the specific challenges and the benefits of establishing in-house media team. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

On the heels of the news that Treasury Wine Estates have purchased DAOU Vineyards for a billion dollars, Adam, Joanna, and Zach discuss what might have made this sale happen, whether this price point makes any sense, and why TWE is betting on DAOU being the next Caymus. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Joanna is reading: Why Are So Many Wine Regions Dealing With Oversupply?Zach is reading: Hazy IPAs Aren't Over, They've Just Found EquilibriumAdam is reading: Whiskey Reviews from David Thomas TaoInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepairTwitter: @adamteeter @joannasciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

FoodBev Media's Phoebe Fraser rounds up this week's food and beverage news, including: Asda completes £2bn EG Group acquisition; Treasury Wine Estates acquires Daou Vineyards for $900m; Keurig Dr Pepper to distribute Electrolit in the US; and more.

Major Australian companies are looking to tie employee bonuses to office attendance as they try to ramp up getting teams in the office. ASX-listed Treasury Wine Estates will acquire a high-end wine group Daou Vineyards for nearly $1.6 billion. Origin Energy's biggest shareholder AustralianSuper has voted against a takeover offer by North American companies Brookfield and EIG. — Build the financial wellbeing of your team with Flux at Work: https://bit.ly/fluxatwork Download the free app (App Store): http://bit.ly/FluxAppStore Download the free app (Google Play): http://bit.ly/FluxappGooglePlay Daily newsletter: https://bit.ly/fluxnewsletter Flux on Instagram: http://bit.ly/fluxinsta Flux on TikTok: https://www.tiktok.com/@flux.finance —- The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.See omnystudio.com/listener for privacy information.

Treasury Wine Estates has seen its luxury wine sales boom and it is hoping that Chinese wine tariffs may also be lifted soon. Microsoft has finally completed its $69 billion USD acquisition of gaming company Activision Blizzard after nearly two years of fighting with regulators. Tiktok has landed Disney as its latest publishing partner for TikTok's new-ish premium ad product. — We want your feedback - win 3 x $100 Uber Eats vouchers for your thoughts: https://fluxsurvey.typeform.com/to/qxN2pL4c Build the financial wellbeing of your team with Flux at Work: https://bit.ly/fluxatwork Download the free app (App Store): http://bit.ly/FluxAppStore Download the free app (Google Play): http://bit.ly/FluxappGooglePlay Daily newsletter: https://bit.ly/fluxnewsletter Flux on Instagram: http://bit.ly/fluxinsta Flux on TikTok: https://www.tiktok.com/@flux.finance —- The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.See omnystudio.com/listener for privacy information.

Pete Randeria is the Director of Global Innovation at Treasury Wine Estates. With a long history in agencies and roles in TWE that have straddled advertising, marketing and product innovation, Pete had great observations and wisdom to share about the balance between product innovation, packaging, brand experience and communications that has to be upheld in this challenging and complex category, many of which are transferable to other industries. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

A perfect storm of conditions including better than expected rainfall and a falling urea price has led to a urea shortage, Australia's largest wine company Treasury Wine Estates Ltd (TWE) will close and sell its Karadoc winery, near Red Cliffs in north-west Victoria and Water Minister Tanya Plibersek could look at delaying the June 2024 deadline for the Murray Darling Basin water recovery targets.

The Aussie sharemarket fell by more than 1%, hitting a 2-month low and extending its losing streak to a fourth day. Treasury Wine Estates was the worst today after they had a drop in share price today after they announced they have seen a decline in sales this financial year. TWE is the parent company of popular wine brands including Penfolds and 19 Crimes. Debt ceiling conversations in the US and retail sales in Australia will be the focus tomorrow. The content in this podcast is prepared, approved and distributed in Australia by Commonwealth Securities Limited ABN 60 067 254 399 AFSL 238814. The information does not take into account your objectives, financial situation or needs. Consider the appropriateness of the information before acting and if necessary, seek appropriate professional advice.See omnystudio.com/listener for privacy information.

One way that growers can farm sustainably for the future is through vineyard fleet management. Marc Di Pietra, Regional Service Maintenance Manager for Treasury Americas, a subsidiary of global wine company Treasury Wine Estates, is doing just that by exploring alternative fuel sources and automation. Electric and hybrid vehicles reduce carbon emissions and lower the cost of fuel. The use of remote-operated equipment improves safety for operators, upscales the workforce, improves efficiencies, and has the potential to passively gather valuable data. The challenge is the existing infrastructure needed to support these tools. Learn what equipment Marc and his team are trialing as they work towards a goal to use 100% renewable energy. References: May 12, 2023 Integrating Mechanization Tailgate Meeting - REGISTER 77: Vineyard Pruning Technology 173: Reduce Your Carbon Footprint with Lightweight Wine Bottles Agtonomy Guss Monarch Tractor Polaris Robotics Plus Marc Di Pietra email Marc Di Pietra LinkedIn Stavros Vougioukas, Ph.D, Professor and Department Vice Chair, Biological and Agricultural Engineering, UC Davis Treasury Wines Estates Treasury Wine Estates 2022 Sustainability Report Treasury Wine Estates on LinkedIn Vineyard Team Programs: Juan Nevarez Memorial Scholarship - DONATE SIP Certified – Join to protect natural and human resource with us Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  And our guest today is Marc Di Pietra. He's Regional Service Maintenance Manager for Treasury America's part of Treasury Wine Estates. And thanks for being on the podcast.   Marc Di Pietra  0:09  Thank you, Craig, I really appreciate the opportunity to talk with you today, especially about some of the things we're working on. We're really excited, quick background on me. I joined Treasury wWine Estates in mid 2018, then transitioned into vineyard operations around 2019. And then since then, I've been focused on our equipment, sleep management in the vineyard with an eye on what farming of the future looks like.   Craig Macmillan  0:28  Farming of the future. That's a really interesting topic and a really big question, what that is going to look like, what kinds of things are you doing? What kinds of things do you do as part of this position as part of this project?   Marc Di Pietra  0:40  It's a great question, because every day it changes, right. But two of the biggest areas of opportunities that we see, we see alternative fuel types, fully electric, hybrid hydrogen or alternative fuel sources, and then also automation or remote operated mechanization. And so for alternative fuels, two of the major points here are obviously the rising cost of fuel, and then also how to lower our carbon emissions. So Treasury as a whole and supportive lowering emissions, we've been implemented two key goals in our journey. And that starts with a target of 100% renewable energy by 2024. That's the first step. And then the second step of that is net zero for scopes, one and two by 2030. So pretty big, lofty goals there. But that's why we're starting that path now.   Craig Macmillan  1:24  So Marc, can you kind of explain what scope one and scope two are in the world of carbon accounting?   Marc Di Pietra  1:30  Yeah, sure. So scope. One, emissions are direct greenhouse gas emissions that occur from sources controlled or owned by an organization. So an example like fuel combustion, boiler, furnace vehicles, things like that. Scope, two emissions, or indirect greenhouse gas emissions through the purchase of electricity, Steam, heat, or cooling. And then lastly, scope three, which is much bigger than that as activities from assets not owned or controlled by the organization, but indirectly affected value, like shipping supply chain, gas bottles, things like that.   Craig Macmillan  2:00  Yeah. And there's a lot of folks that are getting interested in that part of my job with Niner Wine Estates is who I work for. We're trying to figure out what's the carbon footprint of the glass we use, and many other people are looking at that same thing. Because when you stop and think about it, you go, Hey, wait a second, this came from France. And it weighs X, huh. You know, and so it's that kind of scope three stuff is really interesting to a lot of people.   Marc Di Pietra  2:23  Treasury on the background has done a lot of work on that to understand that big picture.   Craig Macmillan  2:26  And we have an episode that mentions that.   Marc Di Pietra  2:28  And the second big piece, which I hadn't hinted on was automation, also a key initiative because it allows us to help improve like our operator safety, upscale our existing workforce while improving efficiencies in the field. There's also an added bonus, that with this type of technology, we'll have the ability to gather passive data, which right now, it's still relatively new. But as we continue to grow and develop, we can process that data to make smarter decisions, you would ask some of the things that we're working on. So here in the US, we're working with GUSS remote operated spray systems, we've got Agtonomy, which is electric and remotely operated alternative to the tractor that you're familiar with. We've got two atari and Polaris electric, RTVs, Robotics Plus systems, which is both hybrid and remote operating. And we're also currently waiting for order of Monarch tractors that should be here in the next couple of weeks. Our international teams, they're also using some different equipment as well, such as vide bots or farm, Kelby, the yields and a few others.   Craig Macmillan  3:25  Talk to me about these alternate fuel things. I think this is a really interesting idea. And I haven't really followed it, tell someone who's never heard of this kind of thing, how this works?   Marc Di Pietra  3:35  Well, the easiest way to think about as you're driving up and down the road, and you see a gas station, and you see those three different price points,  for 87 89, and 91. And that's all pretty basic, but then you add in the cost of diesel on top of that there are other ways to fuel equipment as well. So we have a fully electric like you're familiar with your Tesla's or your Chevy bolts, but there's also hybrid, which you're familiar with to it has been doing this for a long time. And then there's also other types of fuel, like methane and hydrogen that are out there as well. The real big challenge that we're seeing, at least on our end, is the infrastructure to support all of these different growing ideas. That's why we're currently trying both electric and the hybrid options.   Craig Macmillan  4:14  Do you think that there is a future for things like methane, hydrogen, those ideas have kind of come and gone? And I think a lot of it, like you said, is the infrastructure part?   Marc Di Pietra  4:21  You know, it's a great question, because I don't have all the answers. But I do know that different companies are trying things to capture, especially in farming, so where you have dairy farms that can collect the methane, you've got the fermentation process, which allows you to capture different chemicals across the way. So I think there is a place for it depending on where you're at. And then again, it goes back to how you can capture and store that safely.   Craig Macmillan  4:45  So let's go back to electric and hybrid. You mentioned a whole range of different vehicles that could run on electric and hybrid. Can you tell me a little bit about is it a hybrid tractors or strictly electric tractors? These are the things that need more house horsepower, and they're a little bit big You're What's that landscape looking like right now? That's very exciting for a lot of us.   Marc Di Pietra  5:04  Yeah. And it's a great question because again, that's those are all the things that we're asking ourselves. The reason we're so spread out is because we're in the early adoption phase, and Treasury has allowed us to be that. So we're trying different pieces of the puzzle to see what works best for us. The reason we've tried a fully electric tractor is because there are currently two or three options out there that we feel really comfortable with demoing in our fields, it's not going to take the place of what we're currently doing. But it allows us to step into our farming practices and see if it is truly a viable option. Hybrid is a little bit more of that in between step, it's, you know, it's one step towards that end goal of zero emissions, because it is more efficient. You know, you get the benefits of that. But also, it doesn't completely Have you dependent on the grid, the electric grid or infrastructure of what's happening around you. You talked about going into larger formats, and there is a concern about battery life there. And that we know that that technology is changing rapidly. So we are starting with a couple see how it evolves, and then we can make an informed decision based on that.   Craig Macmillan  6:06  Stay with tractors are these vehicles that are coming to you from manufacturers ready to go? Are you making modifications yourself? Are you taking with a base unit making modifications to something that's already existing? What kind of involvement does it take on your part to work with this technology at this point?   Marc Di Pietra  6:21  Depending on the program that we're using, so let's say on our for example, that comes to us more or less ready to use. So they have tools that will connect to your standard three point. So there's not much modification or or there but another company, Agtonomy that we're working with, we're on the ground level with them while they're still developing. So it gives us an opportunity to give our feedback of what we're looking for. So we're seeing a lot of rapid change quickly that will help support our needs.   Craig Macmillan  6:46  Will that tractor still be based on a three point hitch?   Marc Di Pietra  6:49  It will have a front mounted tool bar on the front? And we're talking to them about getting front and rear mounted tools?   Craig Macmillan  6:56  What kind of horsepower? Are we talking here? Are we are we comparable to a regular track layer? Are we talking to a regular four wheel drive depends on the size, but are we in the same range?   Marc Di Pietra  7:06  That's the goal, you know, obviously Electric is more efficient than your standard diesel motor. So when you get a diesel motor that says they're pushing 100 horsepower, we believe that the electric range tractor that's stating a range between 45 to 85 horsepower is comparable to that 95 to 100 horsepower tractor. Now again, there's still a lot of work going on to validate that, but we have seen improved efficiencies and we think that will be if not, they're close to it.   Craig Macmillan  7:34  And getting really technical. What is the power supply? Like for these? Are you having to bring in extra electrical service above what you already have? Because a lot of shops don't have a 480? For instance, amperage? What kind of amperage do you need? It sounds like a totally new kind of thing.   Marc Di Pietra  7:50  Yeah, so for the two that I've mentioned, for us, we are using both 60 amp circuit with a 48 amp charger capability, as well as some 100 amp circuits that will support an 80 amp charger. So we're not using anything that is above and beyond like we would see with a Tesla quick charger. And in both of those cases, though, with the 40 and 80 amp chargers, we're still looking at a charge time of overnight, four to six hours.   Craig Macmillan  8:15  So that's very practical. Really. That could work.   Marc Di Pietra  8:17  Yeah. And because Treasury has several ranches, we are looking at it holistically, excuse me, we're implementing different charging systems on different sites as well to understand the draw on the need of those to see how efficient they are affected they are on our site.   Craig Macmillan  8:32  Is there any real change for the tractor operators? Are there new things they need to learn how to do or is it kind of based on what they've been doing is,   Marc Di Pietra  8:39  There is a big change for the operator because they need to understand that it's not sit in the seat, turn on the key and hit the gas pedal. It's understanding what the screen is telling you when you turn on the tractor, where you're at power wise. So there's some nuances, but ultimately, it still runs and drives like a tractor that you're familiar with. It's just like learning a new a new cellphone, for example, Android versus iPhone.   Craig Macmillan  9:02  Yeah, I just got a new phone and I'm struggling. I have to admit. You also had mentioned passive data collection, which I'm very interested in. I've been tracking this concept for quite a few years now. What kinds of data are you interested in collecting? And how's it been going so far?   Marc Di Pietra  9:15   We have been talking to several different companies that offer passive data. But our goal is to try to implement it on the platforms we're currently working with. I referenced the Agtonomy a lot, because again, our input is going into their development quite a bit. They're looking to add sensors to their machines to gather that data that we're looking for. I would say we're still in the very, very beginning stages of that. Some of the benefits of using this passive data is the machine will have more than two sets of eyes on like our current tractor and operator with that we can gather information around density, disease cluster counts, as well as monitoring the sensors that are out in the field such as irrigation or moisture. And just about anything else you can think of that a sensor can gather for you.   Craig Macmillan  10:00  And you're in early trials with it sounds like you actually started collecting data. I was a little confused.   Marc Di Pietra  10:07  Oh, excuse me. No, we haven't there are companies out there that we spoken with. But again, we're trying to rely on our partnerships and use their platform. Again, we're trying to do a lot of things on one machine to see what's valuable to us long term. Yeah.   Craig Macmillan  10:21  And you had mentioned remotely operated vehicles. Is that correct? Yes, sir. Tell me about that. I just think that is so cool. Autonomous machines.   Marc Di Pietra  10:29  Thinking about remote operated, there's several factors involved. First and foremost, it's important to me and our team is the safety of our operators. Currently, we've got spray teams that are working, you know, in the middle of the night, they're working back and forth, up and down each row. So what this allows the operator to do is get back outside of the tractor, manage, ideally, multiple machines from one computer. So obviously, efficiency gains, but you're getting that operator out of harm's way out of the way of the equipment as well as out of any chemicals you might be spraying along the way.   Craig Macmillan  10:58  Are there elements of this that are controlled by computer or artificial intelligence, what I'm thinking of is there's been some work by John Deere, in particular, with GPS guided tractors in the Midwest, where you set a path and it will go wherever you tell it to go little trickier when you have a row on either side, especially if it's a seven foot row or something like that. How hard is it for an operator to control this thing?   Marc Di Pietra  11:23  Actually, from my experience, so far, controlling it with through a laptop computer, controlling not one machine, but multiple machines seems to be quite easy, because there are so many sensors on the platform that will allow it to tell you not only where it needs to go to go from, say, your barn or your shed to where it's starting a job for the day. But while it's going through the row, it's looking for any obstructions that might be in the way whether that's a tumbleweed. Coyote, a person, you know, all of those things for safety, but it also gathers all of that data. And it also knows where all the other machines are as well. And the operator is sitting behind a laptop, making sure that each path because they can see multiple machines on one screen, you know, through data points on a map, it can say, hey, that machine is going well. It's has 25% solution left, and it's tank. So we need to stop at at this point. And all the machines are talking to each other. So there's awareness about what's happening around it as well.   Craig Macmillan  12:17  That's amazing. That's amazing. How far down the path are you with this?   Marc Di Pietra  12:20  Well, I mean, there's two commercial products available now that we will have in our vineyards. Currently, we have the GUSS spray system. They've started in nuts in the Central Valley. But now they've they have actively sprayed over 1 million acres. And we have the first two vineyard sprayers in California that we will have started spraying with I guess in the next, like two weeks or so.   Craig Macmillan  12:41  Yeah, exactly. Yeah, here we are. It's time Yeah, exactly.   Marc Di Pietra  12:45  It came fast. Yeah.   Craig Macmillan  12:47  From a cultural standpoint or a management standpoint, I just am curious. What kind of terrain are we talking about? Are we talking about really steep slopes, we talked about flatter ground, we talked about narrow rows. Treasury has properties all over the place, I'm sure there's a variety of topography that you're having to work with.   Marc Di Pietra  13:01  Yeah, out of the gate, we're starting at a ranch that is relatively flat, it's got long half mile rows. So it'll be nice and efficient for the machine to go up and down back and forth all day long. But the goal is ultimately to take it into the foothills where we're talking up to 10 to 15 degrees of incline that we should not see any problems. And that's with, you know, the equipment that we know we have worked Agtonomy for example, I've seen their machine, go up a degree a slope of about 25 to 30 degrees, no problem.   Craig Macmillan  13:25  We're talking about the machinery. Now let's talk about what the machines are doing. So we've talked about spraying, which is absolutely amazing. Are we using this for under vine cultivation? Are we using this for mowing or using this for tilling what kinds of things you're able to do with these machines?   Marc Di Pietra  13:40  One of the biggest benefits is the underlying cultivation piece, which will allow us to reduce the chemicals that we use in spraying specifically around our herbicide use. We've seen the ability with this autonomous equipment or remotely operated equipment to use undermine tillers and we could do multiple passes with that volt we'd knives, sunflower cultivators, things like that. We can also do a mount where we have a mower on the front and cultivator on the back, that's been a huge benefit and time savings for us as well.   Craig Macmillan  14:08  What are you seeing at this point? Or what are you thinking about? And I know that a lot of things you haven't really kind of gotten into yet, but I know you're looking forward in thinking about this, what is this going to look like from a maintenance standpoint, and also from an employee training, regardless of the position because we're going from a period of having a diesel mechanic, someone who understands how hydraulics work basic things around having vendors who can come out and replace a tire and all that kind of stuff. It sounds like there's going to be some very, very different kinds of maintenance and repair issues here. And we already mentioned drivers, it sounds like there's going to be some very different set of skills that folks are going to have to have to make these systems work. What's that wood in your imagination? What that's looking like right now?   Marc Di Pietra  14:44  Yeah, I think one of the greatest things is the opportunity to upskill our existing workforce. I mean, honestly, it's been really great to see the initial hesitation from our guys when they see this stuff rolled out on the ranch, but then ultimately, once they get their hands on it, how quickly they've adapted to it. And that's been the great Interesting to see because you know, it's getting harder and harder to get employees for the vineyard, it's they're just not available to us, which I'm sure everybody's experienced. So this has really been a great opportunity to see these guys get excited about something new, and upskill them. From a maintenance standpoint, believe it or not, it's actually been much easier than we've anticipated. There's much less regular preventative maintenance needed. So we're not doing oil changes every 500 hours, because electric components require less, they're all sealed. So there's no going into there and changing fluids and things like that. Also, the software on these systems are also capable identifying similar like your car with like a check engine light comes on the system identifies those issues and points us to to those repairs much faster. Now that said, as we evolve, I do see the need to have someone on the team who has a solid understanding of the computer systems and how to address these types of issues outside of our current model, but we also know like we've seen with the car manufacturers, they're training folks up for that. And we're, I've already reached out to a couple of the local, I wouldn't say local, but the the training like UTIs and the wild Tech's of the world to see what type of implementation they haven't talked with them about their job boards. So any young folks coming out of those programs might be looking for something interesting.   Craig Macmillan  16:14  You guys are doing so much stuff. This is amazing. You got a lot going on. Marc, is there any one thing though, that you're really excited about that you're really, really optimistic about at this point?   Marc Di Pietra  16:24  I would say from a process standpoint, like I said, it's really about the operator safety, you know, getting these guys out from behind the tractor in the middle of the night, the efficiency that it brings the reduction of chemicals, like that's all the process stuff that I'm excited about. You know, there are several cool companies out there that we're working with, you know, these guys have great ideas and great minds. And we're all thinking forward. I think that's been one thing that I've really enjoyed is seeing people not worrying about just today. But looking forward.   Craig Macmillan  16:52  And when you look into that crystal ball, what kinds of things do you see coming down the line, not things that you're able to trial now, but things that have potential on the future? There's a lot of work being done, like the precision vineyard project with Cornell and Carnegie Mellon and folks like that, what do you see out there on the horizon? It's, you know, a year ago with science fiction, hint now is starting to look like it could actually happen.   Marc Di Pietra  17:10  Yeah, I think as the autonomous piece gets smarter and better, that's going to be a huge game. And again, I go back to one operator being able to control multiple machines. So that creates efficiency. Again, it goes back to operator safety. For me, it reduces those long days, it reduces middle of the night work for those long hours, and the monotony and the safety of that individual operator, I also really liked the idea of passive data stuff that we've not been able to easily get before and then be able to make smart decisions in the field. If you've got a spot that is say disease prone or not producing as strong as other areas in the vineyard, we'll be able to capture that data and make smart decisions go forward to improve that.   Craig Macmillan  17:48  Measure, to manage, right, get to get the data to make good decisions.   Marc Di Pietra  17:52  And I think that's going to be the biggest opportunity is how do we manage all of that data? That's what I'm really curious about. And that's, that's one thing that I would really like to figure out how to unlock in the future, because we can talk about it. But there's nothing there that can manage multiple systems, multiple points of input. And then whether that's a comparison of like for like mechanical versus the, you know, the future, or whatever that might be, there's so much that we just don't know how to do yet.   Craig Macmillan  18:18  This is a huge area. But is there one thing that you would advise growers are one thing that you would say to growers around automation, hybrid electric, passive data collection, the future basically the future of this kind of mechanization in this kind of electronic world that we're moving into? Is there one piece of advice or one thing you'd one message you'd like growers to know?   Marc Di Pietra  18:37  I think everybody needs to be curious. It's all something that we need to be thinking about, talking about and to help ourselves in the industry and our planet. I mean, there's a quote that I always think of when I talk about this stuff as a rising tide lifts all boats, you know, everybody wants to keep their secret to keep their grapes or their strawberries the best, I understand that. But this technology, the way it's going, you know, labor and employee safety, it's a huge concern for everybody. And I think the more we're talking, the more we're asking questions. And you know, you brought up John Deere. I mean, they're looking into it. Now New Holland is looking into it now. And this is all things started by small people having these ideas, and it's all rolled into bigger things. I encourage everybody, just be curious and talk about it.   Craig Macmillan  19:17  This is great advice. And I think that that's important for our industry. And one of the things I've found over time grape growers are curious and grape growers are willing to experiment within limits and try different things. And I hope that no matter who you are out there, that you will heed Marc's advice and be creative and be optimistic and be open minded. Where can people find out more about you and the things that you're doing?   Marc Di Pietra  19:40  I mean, feel free to reach out to me, obviously, through LinkedIn, feel free to, you know, share my email, if that's an option. Again, I'd like to talk to anybody who's doing something or ask questions.   Craig Macmillan  19:49  Absolutely. And we have a page for each podcast where we will post any kind of resources including contact information, links, papers, anything and so Be sure if you find this interesting to check out the venue team podcast website and take advantage of all the information that's there. Well, Marc, that's all the time we've got for today. Our guest today has been Marc Di Pietra. He is regional service maintenance manager for treasuries America of treasury wine estates. I want to thank so much for being here. This has been a really fascinating conversation. For those of you who are new to downloading the podcast please, again, go to the vineyard team podcast website. We've got hundreds of episodes now on all kinds of different topics.   Transcribed by https://otter.ai

A problem with a British satellite has caused an outage that is affecting GPS services across the Asia Pacific, four workers are taking action against former employers Treasury Wine Estates following their loss of jobs and Australia's oldest family-owned winery Yalumba signed up all 65 of its South Australian growers to the Sustainable Winegrowing Program.

Treasury Wine Estates, the owner of Penfolds and 19 Crimes, has seen net profit boom by over 70%, but its cheaper brands are still a major red flag.   Subway, one of the world's most well known fast food brands, has confirmed it's up for sale.   Coca Cola will raise the price of its drinks and is blaming the high costs of its raw materials… yet Pepsi is in a price halt.   ---   Build the financial wellbeing of your team with Flux at Work: https://bit.ly/fluxatwork Download the free app (App Store): http://bit.ly/FluxAppStore Download the free app (Google Play): http://bit.ly/FluxappGooglePlay Daily newsletter: https://bit.ly/fluxnewsletter Flux on Instagram: http://bit.ly/fluxinsta Flux on TikTok: https://www.tiktok.com/@flux.finance   ---   The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.See omnystudio.com/listener for privacy information.

In this episode of the Vint Podcast,  Brady and Billy discuss sparkling wine from around the world and make some suggestions for your holiday enjoyment. Then, Tim Irwin, General Manager for Penfolds at Treasury Wine Estates joins for an illuminating conversation about the Penfolds legacy and brand, and how the label maintains such a dynamic presence in regions around the globe. Tim shares what makes Penfolds iconic, and how they include threads of consistent storytelling and branding across vintages and labels. Cheers!Contact us anytime at brady@vint.co or billy@vint.co

“I've got this simple mantra: I refuse to listen to problems or issues, but I'll listen to opportunities and challenges.” In this episode of The Inner Chief podcast, we speak to Angus McPherson, Managing Director Australia of Diageo, on creating momentum, difficult conversations, and simplifying your message.

In this episode of the Vint Podcast,  Brady and Billy chat with two professionals involved with wine branding. First, we catch up with Joel Peterson who is the Executive Director for the Paso Robles Wine Country Alliance, overseeing many aspects of the promotion of Paso Robles as a destination for wine, alongside wineries and other hospitality businesses. Then, we welcome Megan O'Connor, the Brand Director at Treasury Wine Estates and an expert in messaging and storytelling around wine labels and producers, as well as the differing approaches to winery-level branding based on the particularities of a specific wine region. We hope these interviews provide new insight into how brands are developed and stories are told within the wine industry!Cheers!Contact us anytime at brady@vint.co or billy@vint.co

Historic Yarra Valley winery St Huberts has recently had a relaunch. There's some exciting new wine styles, and a long overdue packaging overhaul. And what was previously a very basic cellar door – in a building affectionately known as ‘the toilet block' – has been completely redeveloped. St Huberts' owner Treasury Wine Estates partnered with Ryan Hospitality Group to create its new home comprising a Modern Australian and European-inspired restaurant called Quarters, the Hubert Gallery of Art – which showcases works by Indigenous artists – and of course the revamped St Hubert's Cellar Door. St Huberts chief winemaker Greg Jarratt joins us on the Drinks Adventures podcast to discuss these exciting changes, and its latest crop of wines including some serious expressions of the regional flagships, pinot noir and chardonnay. There's also some lesser seen varieties – pinot blanc and pinot meunier ­– and a stellar blanc de noirs sparkling rose from the 2015 vintage. This is a special episode of Drinks Adventures, produced in partnership with St Huberts. I must confess to not knowing a huge amount about the winery's back story. So first up, I asked Greg for a potted history, and some insight on what makes St Huberts' wine style unique.

Treasury Wine Estates has announced the launch of a new Chinese-made Penfolds wine to replace its Chinese exporting business.   Biogen, a US based biotech company, has announced a successful Alzheimer's trial and as a result its share price boomed 40% on the news.   Lego has continued to see its blocks shine bright like a diamond after a 17% uplift in revenue for the first six month of 2022.   ---   Build the financial wellbeing of your team with Flux at Work: https://bit.ly/fluxatwork Download the free app (App Store): http://bit.ly/FluxAppStore Download the free app (Google Play): http://bit.ly/FluxappGooglePlay Daily newsletter: https://bit.ly/fluxnewsletter Flux on Instagram: http://bit.ly/fluxinsta Flux on TikTok: https://www.tiktok.com/@flux.finance   ---   The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.See omnystudio.com/listener for privacy information.

Welcome to Episode 1055 Cynthia Chaplin interviews Michelle Brampton, the new CEO of WSET, in this instalment of Voices, on the Italian Wine Podcast. More about today's guest: Michelle will joined WSET on 1st February as CEO and spent two months working alongside current CEO Ian Harris, who stepped down on 15th April. Michelle previously spent 19 years at Treasury Wine Estates (TWE), where she most recently held the role of Managing Director Europe, Middle East and Africa (EMEA) from 2018 to 2021. During this time Michelle was also on the boards of both The Drinks Trust and the Wine & Spirit Trade Association (WSTA). Earlier in her time at TWE, she gained international and commercial leadership experience as Commercial Director UK & Ireland and as CFO, EMEA and South East Asia. Chair of the WSET Board, Simon McMurtrie commented: “The Trustees are delighted that Michelle has accepted our invitation to lead the WSET in the coming years. Michelle's track record at Treasury Wine Estates and, more recently her wider role in the drinks trade, make her the ideal successor to Ian, following his remarkable 20 years as CEO”. To learn more visit: https://www.wsetglobal.com/news-events/news/2022/january/11/wset-announces-michelle-brampton-as-new-ceo/ About today's Host: Cynthia Chaplin is a VIA certified Italian Wine Ambassador, a professional sommelier with FIS and the WSA, a member of Le Donne del Vino, and a Professor of Italian wine and culture. Born in the USA, she's lived in Europe since 1990. Italian wine, in particular rosé, is her passion. She works with embassies, corporations and private clients, creating and presenting tastings, events, seminars and in-depth courses. Cynthia is a wine writer, a judge at international wine and sake competitions, she consults with restaurants and enotecas developing comprehensive wine lists and food pairings, and she advises clients who want to curate an Italian wine collection. She currently works for Vinitaly International in Verona as a Project Manager, Educator, and the host of VOICES Series on The Italian Wine Podcast, focusing on diversity and inclusion in the global wine industry. To learn more visit: Facebook: Italian Wines in English Instagram: kiss_my_glassx Linkedin: https://www.linkedin.com/in/cynthia-chaplin-190647179/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Most of us don't think twice about going to a brewery to buy a beer, but have you ever thought about buying into the business?This episode, it's podcast host versus podcast hosts as I chat to Bryce Leske and Alec Renehan from investing podcast Equity Mates about putting your money where your mouth is.Equity Mates has been educating Australians about investing in a jargon-free, informal style since 2017.Five hundred episodes later, they run a network of nine money-related podcasts, and will host FinFest, Australia's biggest investing festival, in Sydney this October.This interview was a chance to get Bryce and Alec's insights on some of the recent developments at ASX-listed companies like Treasury Wine Estates, Lark Distilling, Top Shelf International, Good Drinks and Mighty Craft, all of whom have previously featured on Drinks Adventures in one way or another.It's not all about the share market, though. Bryce and Alec had a lot of say about the psychology behind investing, and whether equity crowdfunding is good for drinks companies (or your bank balance).Australian producers are increasingly turning to equity crowdfunding to raise capital. Just in the last couple of months, there's been successful campaigns from Bridge Road Brewers, Akasha Brewing, Bakery Hill Distillery and Republic of Fremantle Distilling.There's more opportunities than ever before for drinks enthusiasts like you and I to get some skin in the game.So, if you've ever wanted to learn the difference between an IPO and an IPA, here's your chance.

Sterling Vineyards: Spotlight on Napa Valley's Premier WineryNapa Valley is world-renowned for its wine, and Sterling Vineyards is one of the most iconic wineries in the area. I had the opportunity to interview Lauren Kopit, winemaker at Sterling Vineyards, for the Obsessed with Wine podcast this week. In this post, I want to share some of the insights she shared with me about the winery and Napa Valley's wine industry. Stay tuned for my podcast episode featuring Lauren which is available Saturday, July 9th!Sterling Vineyards - Napa ValleyPanoramic ViewsSterling Vineyards is a historic hilltop winery in the town of Calistoga, CA. Sterling separates itself from wineries on the valley floor with its brilliant white stucco and aerial tram.  The aerial tram carries visitors from the parking lot to the entrance of the winery that sits atop a volcanic hill 300 feet above the Napa Valley.  This elevation offers visitors stunning panoramic views of the Napa Valley making it one of the most visited wineries in the Napa Valley wine country.  Change of ownershipSterling founder Peter Newton produced the first vintage in 1969 after establishing the winery in 1964.  Peter Newton designed the winery to resemble a place originating from the Greek island Mykonos.  The winery's towers house eight bells that came from London's church where Perter Newton was born.  The winery was eventually purchased in 1977 by The Coca-Cola Company and then it was sold again in 1982 to Seagram before it was purchased by Diageo in 2001.  Finally, Sterling Vineyards was purchased by the Australian wine giant Treasury Wine Estates in 2016.  The Glass Fire Unfortunately, the aerial tram and parts of the winery were damaged in the Glass fire.  The Glass Fire started on September 27, 2020, and damaged many wineries in the Napa/Sonoma area including the Sterling Vineyards winemaking facilities.  Sterling is currently undergoing needed renovations including a new state-of-the-art winery that will be one of the most technologically advanced and sustainable wineries in California once it is completed. The new winery will use 50% less water than traditional winemaking practices and will generate its own energy using solar panels.   Construction has been slow due to the availability of materials as a result of the Covid-19 pandemic but the winery plans to re-open by the Summer of 2023.  In the meantime, the wine is being made at Berringer, another winery owned by Treasury.  Lauren Kopit - WinemakerSterling Vineyards' winemaking is in the capable hands of Senior Winemaker Harry Hansen and winemaker Lauren Kopit.  I had the opportunity to interview Lauren for my podcast Obsessed with Wine and she was very complimentary of her time at Sterling Vineyards where she has worked for over seven years.  Lauren was quoted as saying “I was at Sterling one week and I knew I wanted to work here forever”.  I asked her about that comment and she noted that she gets to work with some of the smartest minds in wine and she really feels like the winemaking team is a family.  Right now she can't imagine working anywhere else.   Like many people working in wine in the Napa Valley, Lauren went to college at UC Davis where she graduated with a bachelor's degree in microbiology before returning for her master's degree in Viticulture & Enology.  She says her first wine job was as a Harvest Lab Intern at Franciscan Estates where she worked with V. Sattui winemaker Jason Moravec when they were both interns.  Lauren's wine journey took her to Matchbook Wine Company as a Lab Technician and then to Turkovich Family Wines as a tasting room associate while she finished college.  She then moved

Matt Brain is a Winemaker at Alpha Omega Winery in Napa Valley, California. Matt holds a master's degree in biosciences from Sam Houston State University where he was a decathlete. He also earned a winemaking degree from UC Davis. Matt partnered with The Vineyard Team as a Sustainability Auditor and hosts a podcast for the organization promoting sustainable wine growing.   Previously, Matt worked at Treasury Wine Estates, Baker and Brain Wines, Fresno State, and Edna Valley Vineyards, among many other wineries and organizations. He also served on the Board of Directors for the World of Pinot Noir. In this episode with Matt Brain As the wine industry continues to expand, many wine growers are implementing sustainable practices in their harvesting. Yet, sustainability involves more than just eco-friendly growing methods. Learn from one dedicated wine grower about how you can maximize sustainability to enhance your winery — and save the planet. Perhaps one of the most overlooked aspects of sustainability is the packaging. According to Matt Brain, heavy glass wine bottles and packaging waste lead to a larger carbon footprint. Transitioning to lighter glass bottles, biodegradable plastic, and cork recycling can reduce your winery's carbon footprint and increase your revenue.  In today's episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with Matt Brain, Winemaker at Alpha Omega Winery, to talk about how wineries can implement sustainable practices. Matt dives into his approach to winemaking, how Alpha Omega fosters sustainability in the wine industry, and strategies for creating a sustainable winery.

Treasury Wine Estates, the Aussie winemaker, is planning to side-step China's expensive wine tariffs by making its famous Penfolds within China itself.   Berkshire Hathaway, the US conglomerate headed up by investing legend Warren Buffett, is on a spending spree while everyone else is panicking.   A massive Melbourne pub has been sold for $85 million - but interestingly, one of the biggest beneficiaries of the sale will be AFL club Hawthorn.   ---   Build the financial wellbeing of your team with Flux at Work: https://bit.ly/fluxatwork Download the free app (App Store): http://bit.ly/FluxAppStore Download the free app (Google Play Store): http://bit.ly/FluxappGooglePlay   ---   The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes. See omnystudio.com/listener for privacy information.

The unions described the new horticulture award as a victory, but on the ground the winners and losers are less clear, Treasury Wine Estates has opened its new 165 million dollar wine production facility in the Barossa and a rugby union team in the Barossa Valley has welcomed some new members to the side that are helping get a few more wins on the board.

Seemingly overnight, 19 Crimes, a division of Treasury Wine Estates, has become a Top 15 brand in the US and has a global impact. Re-imagining what a wine brand could be, 19 Crimes has had many innovations, but found lasting success with augmented reality and celebrity partnerships with Snoop Dogg and Martha Stewart. Ming Alterman, Brand Director for 19 Crimes, gives us the history, best practices, and keys to success for the brand and AR. If you love the show, please consider supporting us on Patreon.  Detailed Show Notes: 19 Crimes OverviewA Top 15 brand in the US according to Nielsen IRI, ~500k cases sold at $11.50/bottle averageA virtual brand, no winery, no visible winemaker - disrupts what a wine brand can be - “The non-wine drinkers' wine”Americans often pick up a bottle because of the look and feel - developed the packaging and story to engage the consumer1st black matte bottle, collectible corks with crimes on them, and augmented reality (ARStill need a wine that delivers for the price point and consumer first -> the wine quality creates repeat purchaseAverage consumer - 35-55 years old, wants to be a part of something and can relate to the story of the 19 CrimesSnoop Dogg's partnership has brought in 200k new consumers into wine from beer and spiritsAugmented RealityApp has over 5M downloadsStarted w/ both AR and virtual reality (VR) to tell the story of the brandIn 2017 - people didn't want to put on the headset (VR) in-store but were okay downloading the app and AR took offCreated a 3d puppet of the person, animated it, and recorded linesAR came a few years after the brand launch, was supposed to be a sales tool, but morphed into a consumer thingConsumer awareness - QR code on bottle to download the app, invested in POS displays and in-store marketing, some screens in aislesPeople scanned and download the app while in the aisleSuccess factors - instant gratification, people shared it and it went viral, good shareability, great creativity, and simpleRequires ongoing investment in the app - e.g. - built ability to record in-appUsage goes up during holidays (people like to share it) or the launch of a new SKLaunching AREasier now w/ web AR - can just do through camera phone vs needing an appStill have the Living Wine appApple now recognizes QR codes with a camera, making it easierGetting cheaper, but still ~$80-200k to developOngoing costs - website updates, tech licenses (e.g. - AR engines), if there's an app (easily 6 figures), creative updatesNeed a reason for people to come back and use it againMarketing 19 CrimesGot tons of earned mediaPaid for Google Playstore/Apple App Store to get app downloadsPR efforts and social mediaAds feature AR as the hookSuccess w/ celebritiesNeed them to be really passionate and involvedNeed marketing dollars to promote it, not just the celebrity dealROI - for 19 Crimes, looked at the impact on the entire brand, not just the dedicated SKUsCompensation models - equity, royalties, up-front fees, annual fees Get access to library episodes See acast.com/privacy for privacy and opt-out information.

***About Tracey Mason*** TRACEY MASON (Co-Founder & CEO, House of Saka, Inc) A seasoned sales and marketing executive, She has successfully created, marketed and sold innovative products in the CPG and adult beverage sectors for over 25 years. Her prior experience includes serving as Chief Strategy and Innovation Officer for CannaCraft, SVP of Marketing and Innovation at Purple Wine and Spirits, EVP of Global Marketing for Goelet Wine Estates/Clos du Val Winery, VP of Global Innovation at Treasury Wine Estates, Director of Commercial Innovation at Diageo and VP of Sales and Marketing at Epic Wines. In addition to overseeing House of Saka's day-to-day operations, Mason is also President and Creative Director for M3G-Inc, a leading marketing consultancy group she founded in 2013. She has a BA in Politics from St. Joseph's University in Philadelphia with further graduate study at Albertus Magnus College in New Haven, a love of all things food and wine and an unparalleled passion for branding. The decline in alcohol consumption has been widely reported among younger consumers. At the same time, cannabis-infused beverages continue to realize tremendous growth. But are the two trends truly related? Former alcohol-industry executive turned cannabis beverage entrepreneur, Tracey Mason, delivers her unique and oft humorous perspective on the question that continues to plague the minds of alcohol and cannabis industry soothsayers alike…are we all high or can cannabis really replace the alcohol occasion? ***About Cannabis Drinks Expo*** "From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don't taste awful", quoted Jonathan Bloom from NBC Bay Area News. The first Cannabis Drinks Expo was a huge success that gave the worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can address legalized cannabis. Hosted by the Beverage Trade Network, this expo shined a spotlight on the skyrocketing legal cannabis market and provided insight into its future brimming with opportunity. For More Information Visit https://cannabisdrinksexpo.com *** About the Organizers*** Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios. For More Insightful Content Subscribe to Our Channel

Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media).  Kirkland received her BA in Government and Art History from Bowdoin College and her MBA from American University with a concentration in Finance and Marketing. Kirkland is also a founding member of the San Francisco chapter of Chief, which is a private network designed for senior women leaders.In this episode we discuss...Power of using celebrities in advertisingBrand LoveConsumer Centric InnovationHow to grow a product categoryLocalizationAnd so much more!