Podcasts about y scouts

In today's episode of the Second in Command podcast, Cameron is joined by Max Hansen, CEO for Y Scouts, a purpose-based executive search firm. The discussion centers on the unique approach and philosophy of a retained executive search firm, exploring how their process differs from traditional contingent search models. You'll discover a distinctive approach that incorporates aligning leadership with organizational culture, emphasizing purpose and values as key drivers in recruitment. Cameron and Max detail a covert discovery process that prioritizes building genuine connections with candidates before revealing company names or roles, fostering trust and deeper insights into alignment and fit.You'll also gain insights into the client-recruiter relationship and the challenges companies face when managing their own hiring processes in conjunction with outside search firms. Advice centers on ensuring collaboration through clear communication, transparent processes, and structured planning—emphasizing that over-interviewing without strategy can lead to inefficiencies. This conversation shows that successful recruitment relies on balance: combining established interviewing methods with strategic executive search insights while maintaining candidate engagement and experience throughout the hiring journey.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The difference between contingent and retained search firms, including the thorough due diligence and market mapping done by retained firms. (0:43)The three unique elements of Y Scouts: aligning people with culture and values, role visioning, and a leadership model for hiring. (5:12)The importance of understanding a firm's process, how they find candidates, and their track record. (8:57)The need for collaboration and a scoring mechanism to ensure consistency in evaluating candidates. (14:56)And much more...Resources:Connect with Max: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron's latest book "Second in Command: Unleash the Power of Your COO"Get Cameron's online course – Invest In Your Leaders

Do you need help to hire and retain top talent for your business? In this episode, John and Michael Parise are joined by Max Hansen, CEO and co-founder of Y Scouts, the first-ever purpose-based leadership search firm. Together, they dive into the importance of hiring with purpose and discuss strategies for recruiting and retaining top … Read More Read More

Welcome to Episode 94 of the Built on Purpose Podcast, brought to you by Y Scouts.     On this episode, Max Hansen interviews Sherry Rais.   Sherry Rais is a visionary entrepreneur dedicated to revolutionizing mental healthcare in the workplace. She is the Co-founder and CEO of Enthea, a mental health company dedicated to integrating psychedelic-assisted therapy in the workplace. Through Enthea, she's pioneering the incorporation of ketamine therapy as an employee health benefit, aiming to enhance mental wellness and tackle the stigma surrounding psychedelic therapies.   On this episode, Sheri dives deep on:  

Welcome to Episode 93 of the Built on Purpose Podcast, brought to you by Y Scouts.   On this episode, Max Hansen interviews Alex Kirby. Alex Kirby is the CEO of Total Family Management (TFM), a company dedicated to improving family dynamics by offering private family coaching services. Through TFM, he aims to enhance communication, emotional intelligence, and overall family life by providing structured workshops and a platform for families to work on their relationships​.   On this episode, Alex dives deep on:  

Our guest today is COO Alliance Member and Vice President of Search and Operations for Y Scouts, Sammy Siegal. Born and raised in Alabama, Sammy has worked in general practice senior management level executive search, managed entry-level talent acquisition strategy and execution within the big-4, and led talent acquisition at a SaaS startup supporting the cannabis industry. […] The post Ep. 280 – Vice President Of Search And Operations, Y Scouts, Sammy Siegal appeared first on COO Alliance.

Our guest today is COO Alliance Member and Vice President of Search and Operations for Y Scouts, Sammy Siegal. Born and raised in Alabama, Sammy has worked in general practice senior management level executive search, managed entry-level talent acquisition strategy and execution within the big-4, and led talent acquisition at a SaaS startup supporting the […] The post Ep.280 – Vice President of Search and Operations, Y Scouts, Sammy Siegal appeared first on COO Alliance.

Guest: Max Hansen, CEO and Co-Founder of Y Scouts, the original purpose-based executive search firm.  Overview: You can turbocharge your hiring results when you combine top talent with corporate alignment--talent who align with your purpose, team culture, values, best practices, and long-term vision.  On today's show, Max Hansen explains how talent and purpose alignment can Make BIG Happen faster and help CEOs rekindle the passion that drives top performance. 

Today's episode is a recording Andy was recently on of Built on Purpose with Max Hansen, CEO at Y Scouts. Max is a hiring process strategist who partners with CEOs, Presidents, and other executive hiring champions. In this conversation, Max interviews Andy on some of the most common struggles leaders face on their journey to success, one of which is a loss of identity. In this episode, you'll hear:The system Andy uses to prioritize what's most important in lifeGetting clear on your core motivations,How to curate your inner circleAnd more!Want to learn how you can craft your own Big Vision? On January 24th, we're launching the Uncover Your Identity and Purpose Challenge.Join our waitlist here and be the first to get lifetime access to an online course containing six emotional fitness exercises, each with a 2–5-minute video led by Andy and corresponding reflections. At the end of the challenge, you will have created a clean, one-page document that we call your Big Vision — the clearly stated “why” behind your life, leadership, and relationships.Ways to connect with Max:Max's Co-authored Book: Hiring on PurposeY Scouts WebsiteMax's Linkedin

Today's episode is with Max Hansen, CEO & Co-Founder of Y Scouts. He is a hiring process strategist who partners with CEOs, Presidents, and other executive hiring champions to grow their businesses by hiring purpose-aligned and performance-proven leaders. In this conversation, you'll hear how Max finds and prioritizes key relationships in his life that help him live out who he wants to be. You'll be inspired by his intentional lifestyle choices that set him up for success as a high-performing leader pursuing a well-rounded life.In this episode, you'll hear:How Max filters and prioritizes his inner circle of relationships to make sure his network is pushing him forward (while balancing life with 5 kids)What Max has learned about communication: sooner and clearer is always better, and the importance of listening.Making metric-driven decisions and applying this even to his personal life (metrics in fitness, relationships, etc.)How to go further in life by facing your emotions rather than pushing them downAnd more!Ways to connect with Max:Max's Co-authored Book: Hiring on PurposeY Scouts WebsiteMax's LinkedinIf you're a leader looking to grow your leadership capability by exercising your self-awareness skills regularly, visit www.pursuewhole.com/coaching to explore our unique coaching program and schedule a free discovery call.

Brian's career is a learning-based journey with an intense focus on people, purpose, values, culture, and leadership. Brian has had amazing entrepreneurial and leadership experiences at Jobing.com, P.F. Chang's China Bistro, Y Scouts, and Conscious Capitalism Arizona. Today, Brian is channeling his experiences and energy into helping organizations and their teams build trust, connection, and belonging in the rapidly accelerating remote and distributed workplace through his new company, Anthym. Brian is a Board Member and President Emeritus of the Arizona Chapter of Conscious Capitalism, a member of the Board of Directors of the Better Business Bureau of the Pacific Southwest, a TEDx speaker, and the co-author of "Hiring on Purpose - How the Y Scouts Method is Revolutionizing the Search for Leaders".  Brian's most important and cherished responsibilities are being the lucky father to his 2 daughters, Taylor and Riley, and the proud husband to his wife, Jackie. In his spare time, you'll find Brian practicing guitar and catching a live music concert every chance he can get.Connect with Behind Company Lines and HireOtter Website Facebook Twitter LinkedIn:Behind Company LinesHireOtter Instagram Buzzsprout

Today's podcast is with Brian Mohr, Co-Founder of Anthym, a company that creates powerful team connection experiences specifically designed for remote teams. Brian has an extensive career ranging from his earlier involvement with Jobing.com, Y-Scouts, and Conscious Capitalism. Through his experiences, he's now channeling his energy toward unlocking the power of authentic human connection through music and story, and helping to change company culture in businesses all around the world. In this episode, you'll hear:The gaps Brian saw in corporate culture that shaped his unique approach to leadershipHow his business Anthym supports thriving team culture by knocking down artificial walls between teammates and building powerful connections in their placeHow music can serve as a connection point to bond people, and how its done so in his own life. & much more!If you want to learn more about what Brian does, check out brianmohr.com, connect with him on LinkedIn, or email him at brian@anythym.life

This was such a great show, with two wonderful guests, to round out the first year of the Culture Crush Business Podcast. This first year has been a blast and we have plans to grow even more this year. It was so great to have Darren Thompson from DiverseCity and Brian Mohr with anthym on the show this month. We are thankful for their honesty and openness to discuss the real things that really grow company culture. The show also reached some very honest and real discussions surrounding company culture when it comes to diversity and inclusion and supporting your people as real people with feelings. This show was also lighthearted and fun, with momma Maples (Kindra's mom Connie) in the studio as well. Company culture is deeper than just the values on the wall that people align with though. It is important to understand the others that you are working with as more than just what their job is. Who are they? We spend the majority of our days with the people that we work with, so why not understand them on a deeper level. It is also extremely important to understand the importance of diverse teams and make sure that everyone truly feels included and accepted. Once your company has been able to include diverse teammates and see them as people with feelings, then they can grow the culture of the company even further. There were so many great tidbits in this show, that people will definitely want to take a listen. Leaders get the teams they deserve Culture is the way and how things get done People simply want to be Once you have the taste of a company with a good culture you just can't go back. If you are a company that is trying to take your company culture to the next level, then you need to listen to the show. This podcast is for all leaders. Brian and Darren give examples, tips, and reasoning for the ways that they are helping to grow company culture. Both gentlemen are supporting companies in their journeys to grow company culture. DiverseCity is a mobile technology designed to help engage and sustain DEI initiatives. Darren Thompson is VP of Marketing at DiverseCity, a technology platform dedicated to supporting and managing diversity, equity, and inclusion education. In addition, he is also the Founder of POKR, a Digital Business Development and Marketing Firm.  Darren attended undergraduate studies at The University of Arizona, and launched his career in education. He eventually branched out into Sales & Business Development Consulting and now has a diverse client base to include his favorite: Start-ups. Today, Darren is devoted to building his own tech-based start up and currently resides in sunny Phoenix, Arizona near his identical twin brother. He is an avid traveler, musician, chess player and remains committed to working with young entrepreneurs to help them achieve their goals. Follow DiverseCity on LinkedIn. Thriving organizations recognize that their level of future success will be a direct result of a highly connected and engaged team working together to create value and impact for those they serve. Connection and engagement can't be dictated or mandated, and it doesn't happen by accident; it's the result of a deliberate focus on fostering a deep sense of belonging, inclusion, and trust within the culture. The anthym experience harnesses the power of personal storytelling to knock down artificial walls and shine a bright light on the depth and breadth of authentic human connection that exists within every team. By leveraging the universal accessibility and time machine-like power of music, anthym sparks a new level of curiosity and opens the door for a heightened level of conversation leading to unparalleled levels of connection and trust. anthym is the leading team building technology platform for remote, distributed and hybrid teams. Brian Mohr's career is a learning-based journey with an intense focus on people, purpose, values, culture, and leadership. Brian has had amazing entrepreneurial and leadership experiences at Jobing.com, P.F. Chang's China Bistro, Y Scouts, and Conscious Capitalism Arizona. Today, Brian is channeling his experiences and energy into helping organizations build cohesive teams in the rapidly accelerating distributed workplace through his new company, Anthym. Brian is on the national Board of Directors of Conscious Capitalism, Inc., he is a Board member and President Emeritus of the Arizona Chapter of Conscious Capitalism, a member of the Board of Directors of the Better Business Bureau of the Pacific Southwest, a TEDx speaker, and the co-author of “Hiring on Purpose – How the Y Scouts Method is Revolutionizing the Search for Leaders”. Brian's most important and cherished responsibilities are being the lucky father to his 2 daughters, Taylor and Riley, and the proud husband to his wife, Jackie. In his spare time, you'll find Brian practicing guitar and catching a live music concert every chance he can get. Connect with Brian on LinkedIn, Facebook, Twitter and Instagram.  

In today's episode I breakdown 3 questions that all leaders in any industry for that matter should appreciate, breakdown and apply! --- Support this podcast: https://anchor.fm/anthony-vaughan7/support

Giadha A. DeCarcer is the Founder and CEO of New Frontier Data, the authority in data, analytics and business intelligence for the worldwide cannabis industry. An entrepreneur with over 20 years of experience in business strategy, execution, management and business development, DeCarcer’s began her career in banking, and progressed to technology, data analytics, intelligence collection and reporting, and emerging markets across multiple sectors, domestically and internationally. DeCarcer has launched, built and operated four data-centric businesses, including disruptive technologies for the innovation behind Progressive’s Snapshot and Verizon’s Hum.  She is considered an expert in strategic positioning and risk management in emerging high growth markets, as well as a seasoned professional in government and commercial intelligence data collection and analysis. These core focus areas, along with unwavering entrepreneurial drive, have defined Giadha’s career and her vision for New Frontier Data. DeCarcer is an official member of the Forbes Technology Council; her work has been featured in Forbes, Fortune, CNBC, Fox News, CNN Money, Bloomberg, WSJ and many other top-tier news outlets worldwide, as well as in documentaries and books, including “Mary Janes,” “The Marijuana Show,” “The Great Green Gold Rush,” and “Breaking the Grass Ceiling,” among others. Number 7 on the list of the 20 Most Influential Women in Cannabis by greendorphin, DeCarcer has also been designated as one of The Most Powerful Women to Watch in D.C., is a two-time Stevie Awards Maverick of the Year recipient, a 2019 Ernst & Young Entrepreneur of the Year finalist and Moxie Award nominee, and a winner of the Washington Business Journal 2019 Women Who Mean Business Award. Her commitment to education and information sharing inspired her to create The InterCannAlliance (ICA) in 2018. The ICA is a New Frontier Data-led initiative to foster best practices and knowledge sharing amongst newly emerging cannabis markets, introducing what she has coined the “Nine Foundational Pillars” of a healthy and stable cannabis sector. Her continuous pursuit of knowledge has remained the ultimate constant throughout her life and career, also illustrated in her many mentoring and volunteering efforts such as the creation of Women Entrepreneurship Reinforcement (WeR), a program designed to mentor and coach female entrepreneurs establishing their first business.  New Frontier Data, headquartered in Washington D.C., has been recognized in DCInno as one of 17 DC area startups to Watch for 2017 and PC Mag named the company one of just 15 Blazing Hot Tech Companies to Watch. Since the company’s inception in 2014, New Frontier Data has generated the most earned media of any reporting company covering the cannabis industry crossing 15 billion in earned media reach. As one of the winners of the Best in Biz Awards 2019, Most innovative Company of the Year, New Frontier Data is also at the center of the 116th Congressional discussion on federal legalization, providing vetted and unbiased data and analysis to regulators as they assess the potential socio-economic impact of cannabis federal legalization in the United States.   Giadha A. DeCarcer is fluent in five languages including French, Italian, Spanish and Portuguese.  Born in Italy, raised in France and Spain, Giadha earned an Associate Degree in Business Administration from Miami Dade Community College, a Bachelor of Arts degree in International Relations & Trade from the University of Pennsylvania, and a Master of Arts degree in International Security from the Edmund Walsh School of Foreign Service at Georgetown University.   Interview Transcript Max  Welcome back to Episode 53 of the Built on Purpose podcast with Max Hansen brought to you by YScouts where we higher purpose aligned and performance proven leaders. Today, our guest is Giadha DeCarcer, the founder and CEO of New Frontier Data. Giadha, is an internationalist born in Italy, raised in Switzerland, France and Spain. All places I can't wait to travel back to she has lived in six countries across the globe. She speaks five languages and has a keen appreciation for cultural and economic dynamics. Giadha an analyst and strategist by training, a serial entrepreneur by practice identified the lack of critical data and analysis through her own attempted cannabis industry research. Despite ridicule from her peers across banking, technology, energy and defense. She jumped at the opportunity to bring big data, the pillar in any modern burgeoning industry to cannabis. She has built her team of unparalleled experts from fields just as diverse as their own in 2014, New Frontier data started collecting data streams and cannabis, normalize them, and centralize them to provide vetted polished and actionable reporting to the industry before and better than anyone else worldwide. Ladies and gentlemen, let's welcome Giadha DeCarcer. Giadha  8:57  Max, thank you so much for having me. It's a pleasure. Max  9:00  Awesome. Well, I'm gonna start out let's start off for talking about New Frontier data. I just think it's, it's, it's awesome. I want to hear you know, kind of what you guys do. I obviously, the introduction gave a little, little, little piece or a little intro to what you guys do. But ultimately, what problem are you solving and kind of how did you arrive at this? Giadha  9:22  Well, the problem the core problem is visibility and risk mitigation into this booming industry on a global scale. This is an industry that was born of a movement it was some stigma and transparency into it from a financial perspective, from an opportunity and risk assessment perspective was challenging. Arguably, it continues to be challenging. So what we've set out to be to do is leverage cutting edge technology such as Big Data technologies to begin collecting information in a responsible, objective and comprehensive manner, slice it and dice it. So study So that we can get to the point where we're providing actionable intelligence as close to real time as possible to again, stakeholders. Are those looking to become stakeholders in this now global sector. Max  10:14  Awesome. And let me add a little bit on and I and I read a little bit on it, but I'd love to hear it straight from you. What How did you build up the skill sets to finally launch this company? Like, what were the building blocks of understanding and getting your feet wet in big data and getting confident enough to jump into a new industry and apply that those those skill sets? Giadha  10:36  I mean, isn't the whole you fake it until you make it isn't that sweet spot. So if this is you mean, me personally, it was serendipitous I, I say with as much humility as possible that it almost feels like it was meant to be, I had very diverse careers that fit perfectly into new frontier data. So I started as a financial analyst with JPMorgan Chase, right out of college. So I really sort of got the opportunity to understand how financial analytics impact a lot larger company and a market when you're looking at more financial type vehicles or investment opportunities. I then, because of 9/11, I left banking altogether, because I was in New York. And as most of us in New York at the time, it had a massive life changing impact. So I left banking, and I decided that I wanted to join the war on terror. So I got my masters and I decided to go into intelligence collection, then really honing the skills on how do you turn human human, so human collected information into something that's actionable, all the way to the president and to our national security. And then after that, which was a gruesome experience, a very gratifying one, but certainly a very, very difficult career to have. I left after three, four years, and I decided to go into emerging markets. You mentioned I speak languages, I was very fortunate to travel the world. So I figured, you know what, I have financial analytics, I wasn't quite sure what I was going to do with intelligence collection at that point. And so I decided, you know, it was around the time when we were experiencing it, the financial and economic sort of crisis. And so a lot of US companies were looking at the BRIC nations is when the BRIC nations was really hot. So I was like, Well, let me go into emerging markets. When you combine experience in the financial industry, with understanding how to leverage technology and how to collect information for humans to turn it into intelligence and then understanding appreciating an emerging market, then you combine the three, candidly, you have new financial data, where financial analysts with high tech technology collecting information trade into intelligence for an emerging market. So serendipitous, is really the word that I would focus on here for for the answer to that question. Max  12:58  Such an awesome story. So let's take me back to when you were when you went on your, your own search for data and cannabis, what did you find? What did you find? Was there anything out there was it was there a lot of bias? Giadha  13:14  a lot of closed doors, and a lot of people looking at me like I was asking them to show me their undergarments. When I asked for data. And the industry remember that the especially the early folks in the industry, were not folks that weren't necessarily happy to share information with others, right? The industry was sort of operating for many years, decades behind the veil. So not only was there no information whatsoever, it's certainly all of this sophisticated, or I guess, mature market. Usual Suspects were not reporting on the industry, it was too taboo at the time. Countries like the Netherlands that I had really had an industry in one shape or another for decades, hadn't was not collecting any information on it. So that was out. academia had nothing, there was no interest beyond sort of, you know, your brain is a fried egg type of research in terms of cannabis. So it was there was a little bit of research, medical research in California due to sort of cancer and AIDS, etc. But in essence, there was really nothing that we could use from a financial reporting and micro macroeconomic reporting. So we really started knocking on doors, and we spent a lot of time a time building trust within the industry, so that folks would open up to us. So I, the first few years, I was attending 50 to 80 conferences a year, just to literally shake hands and meet folks and let them know that we were here to help them and help the industry by providing transparency, objective transparency, and that we're not going to do so at you know, giving away their competitive edge. It was hard. Max  14:56  Yeah, I bet it before we before we went on the air. Giadha and I were talking about Y Scouts transition into cannabis, I think when we first started four or five years ago now, I think we were a little bit hesitant to put it out front and center, just because we didn't know, you know what the rest of the markets that we're working with banks. So, man, we've come a long ways and and this is a legitimate industry that has a huge market ahead. So, you know, one thing I want to ask is, you know, the international experience that you have, I think everybody that has traveled the world and has spent time in other countries and has seen, you know, different cultures, they start to understand how that, you know, kind of helps them in life and in business. How has it helped you in life in business being that internationalist living in so many different countries, and particularly the countries that you've lived in? are, you know, very, very modern companies that you've probably gained some incredible insights and perspectives from But tell me, tell me a little bit about your background and how that's helped in living in those different countries? Giadha  16:07  That's an excellent question. Thank you for asking it. I guess they'd be too too strong points that I'd make there. The first one is appreciating diversity. I'm very proud of the fact that new frontier data, as it's at its birth, was already a diverse company, from a from a gender perspective, from an ethnic perspective, from a background perspective, from a political perspective, religious sexual orientation, you name it even more just for people, and then went on to be eight and then 15. And today, we're almost 50, we were always very diverse. And I think that part of that appreciation came from the fact that I had the opportunity to meet talent, extremely talented people in very different places. So there really wasn't a lot of cookie cutting sort of, you know, I wasn't really looking for a profile, I really was looking for talent, especially given that we were facing unprecedented challenges this industry was so new, the the questions were asking was so complex with no one else answering them. So right off the bat, I wanted to make sure that we had as close to a 360 view into this very complex environment. And so I was able to bring, I was able to appreciate and identify diverse talent, but that diverse talent was also able to connect with me, because I had that experience. So that I think was a huge, a huge benefit of the traveling I've had. The second one, the further along the way in the industry, I think that I was able to appreciate the fact that the industry will go viral and global, probably faster than some of my peers. I remember in 2015, and 2016. So I remember in 2015, and 2016, when the industry was really at the stage where we still had small investors coming in the average check was maybe, you know, 50, or $100,000, a quarter million dollar check would be a huge deal. Everyone was going into cultivation. Everyone was looking at Colorado and California, to some extent some of the newer states. But you know, all the companies that had entered along with me in 2014, were certainly not looking at an international marketplace, they were really focused on planting their flag and strengthening their position in the very local market. Even ancillary services such as New Frontier data. I immediately started traveling, I went to my first international conference in Israel in early 2016. were identified the first company I wanted to acquire which was again an international had an international sort of angle, it was very much CBD and hemp centric. So I think that because my world My, my world was always sort of cross continental. And cross border II possibly. And I guess I did see the international element and opportunity way faster. We entered Europe before any of our peers in North America we're entering, and we started talking about Latin America before anyone else. And we were the first one to put out a global report. So I think those are the two aspects that probably benefited from my early my youth traveling my early stage traveling. Max  19:35  Sure, well, and on that note, let's go to the other side of the coin. Obviously, your traveled has been inhibited a bit from COVID. How has that changed? Yeah. How has that changed? both personally, you know, because it sounds like you're the type of person that just gets charged up by being in a new place and traveling and taking that on as a challenge and enjoying the journey and in adventure of it. But how How has How has it changed both personally and professionally? Not being able to travel and you know, in getting these advantageous positions that you just talked about? Giadha  20:11  Well, on a personal level, I must admit that traveling is exhausting to me. I'm actually an extreme introvert. I don't appear it I know people will say that Oh Giadha, you definitely you're an expert. Uh, no, actually, I lose energy fast when I try when I'm around people. So I've been able to recharge personally, massively because attending in 30,40,50 conferences a year, the Traveling is pretty tasking. However, from a professional perspective, it certainly has been challenging to keep up with some of the nuance, nuances on a regional basis. For instance, we are expanding into Europe, which is why I'm currently in Europe, by the way, and that one of the reasons is because you're the European market is becoming increasingly important, not only from a consumption perspective, but from a production perspective and export import dynamics that I that we will be discussing later this year and reports but but that are going to become very important on a global scale. But but the the, the, we have been fortunate However, in that the because we're now an almost six year old company, we were at a point internally, at least that we were able to focus internally and the market, the market externally sort of did not experience any massive shift. I don't want to say that the growth of regional markets slowed down, because as you know, cannabis consumption has actually gone up pretty much globally under the COVID app and the pandemic. However, when it comes to massive shifts in Dynamics and trends, we haven't seen that. So we've seen sort of more of a linear growth. Thus, we were fortunate that not that there was nothing really that required sort of this, this boots on the ground last year, because of the pandemic, I would say we will however, need to start traveling quickly this year, because we are beginning to see some pretty strong new trends, for instance, in Latin America, with Mexico and other countries, legalizing and of course, in Europe with a variety of bills and regulatory matters that are evolving. But we were lucky the one year I think gave us an opportunity to breathe and to strengthen and to really put our head down and study. But I think that pause is now short lived. I think it's time to get back out there. Max  22:35  Sure. Sure. Yeah, it's coming soon. Speaking of cannabis consumption, I would love to hear maybe a glimpse into some of the trends that you see coming up like, and I'll tell you on the on the micro level for us, I'm in Arizona, in the US and Arizona legalized obviously, for recreation, and it was this past week, where now it's actually the dispensaries are opening up. And I've heard from people that have been to the dispensaries. I haven't been there any my clients this week since they've opened but the shelves are like empty. I mean, and they were preparing they knew that was coming. And so this is on a micro level. And I know we you know your company, this is the data, but I mean, it can let's get into like, What are you? What are you anticipating, as some of the trends as we start to see, you know, we're starting to see states and countries and you know, the like start to start to move towards recreational legalization. Giadha  23:36  So the recreational legalization continues to be centric in North America. So the rest of the world is really much more interested at least for the time being in in medical applications of the plant, not to say that there aren't pockets of interest in adult use. And not to say that there isn't adults use all over the globe. But in terms of legalization, most of the countries outside of North America are very much looking at legalizing medical use before anything else. Again, with some gray areas here and there, there's quite a bit at least half a dozen nations that it's sort of their their loopholes. What we are seeing in North America, which continues to be sort of the most mature consumer market in the world when it comes to cannabis. One of the reasons because indeed there is a mature recreational adult use market is is the during the pandemic we've seen triple and quadruple the size of individual purchases. So certainly a very much a stock up type of trend, which is basically what you just mentioned. So you know everybody and everything off the shelves in fear that they'll run out and not have it. We were not necessarily surprised about this. In fact, when we started talking about this and predicting this Max  24:56  Sorry, no worries. Giadha  24:59  So we Very much like what you saw in Arizona, there is sort of that stuck up mentality, in case you run off and run your runs out. But this is something that we began to discuss, in fact, in March early during the pandemic, because we were also beginning to talk about it potential recession, economic crisis. And during times of recession, economic crisis, sectors such as alcohol, tobacco, and chocolate and condoms tend to do very well. And believe it or not, recreational cannabis would fall in those categories. I think the pandemic and sort of heightened that further because of the potential because of the stress and anxiety that the pandemic itself was bringing to bear. And that's something that we've seen across the board. So consumption went up. The other interesting trend that's worth mentioning is, depending on the population group, depending on gender and age, an increase in edibles and flower. So a little bit of a decrease in vaping, which, again, not surprising, given sort of what we saw happen in the last 18 months with vaping, and the health, potential health risk and health questions around it. But certainly a very large sort of a, which had begun in 2018, with a spike in edible consumption. And a sort of return to flower, especially high quality flower. So this search for very high quality flower. And that's true across North America. And we've seen where that is true in other nations, we've seen that trend also. Sustained. Max  26:40  Yeah, and speaking of So, you know, in the US, I think, you know, in just my travels across Europe, and I think when people travel Europe, I think smoking is a lot more tolerated, obviously in Europe than it is in the US. I think that there's, you know, some differences there. Is, is do you expect the same decrease in vaping? Is that happening worldwide? Or are you talking more in the US? I'm just I just interested in that, just just to see if there's a difference between the way Europeans look at vaping versus the US, Giadha  27:11  So, that is a very much a North American trend for now. And to be candid with you. And we all were always very honest about, you know, if we don't have an answer, and we don't have a data based answer, we don't tell you we don't know, we don't have as much visibility in other parts of the world when it comes to the annual consumption, as we have in the United States and in Canada. That said, the information that we do have in from Europe and Latin America still does support those trends.  Max  27:37  What from your, if you can share what countries are really going to set a precedence, as you see. countries, I don't want to say get more lenient as far as medical, because medical is medical in it, and you have to go through the medical system, but you only think of what countries are leading the way what when you are going to send signals to you that the industry is really making progress in Europe, when they when what countries do want I mean, Germany, like who's leading the charge, in your opinion, like what are going to be the pillars that really lead Giadha  28:11  from the regulatory perspective, in a in an initial sort of early stage consumption perspective, Germany, England, France, Spain, Italy, those are the those are the nations that sort of seem to have the largest opportunities, we are seeing an emergence in interest from Slavic countries. So the former Soviet nations that have northeast, Mediterranean nations are interested. I mean, the whole Mediterranean has high consumption illegally. So there is an emergence of sort of do, again, driven by this economic crisis, right. A lot of countries just like a lot of states in the US are looking at ways to mitigate the loss in revenue. And so taxation of something that is being consumed illegally is a no brainer. Something that is interesting in Europe, however, beyond the consumption, adults use or medical and medical is still most prominent beyond adults use for now is the interest from a b2b perspective, right? So large consumer packaged good companies, whether it is in food and beverage, or health and beauty are interested in entering the space to address consumption in North America and to address consumption in Europe. But there's some very large multinational companies that are looking to come up with new brands that are seeded with CBD infused products, and even THC infused products. So that's something that's interesting, across Europe that we're seeing that I would say is is fascinating to me. And that certainly shows that Europe is maturing as far as perception even if multinational corporation are getting up to speed faster than the individual concern consumer, then the shift is occurring. Max  29:58  Got it fascinating. I'm gonna start switch gears a little bit, I want to go back to something that I think is awesome. I was super excited to have this conversation with you. What does it mean? And because of what I'm going to ask you, but what does it mean to be a woman and minority owned business or business leader? I mean, it's, you're such a powerhouse, I just want to go back to it. You talked about the diversity and everything that that we're in alignment. And that's important to really building, especially a global business doing what you guys are doing, but what does it mean to you? And then second, these might be together. And I could repeat the questions as you as you unfold your answer here. But I believe everybody's fighting something internally, not necessarily in a bad way. But what are you fighting? And what are you fighting against? Is there something that you're that charges you up? So they're they're kind of two separate questions, but I think you'll you'll, you'll crush them together? Unknown Speaker  30:48  Oh, I The second part is certainly something that I'm gonna have to think about. Again, I fight for so many things on a daily basis, I guess that would be the first answer. Listen, as a business owner, regardless of your gender, or ethnicity or business founder, right? Because can my investors own the business, we all own the business, we're also employee owned. But as soon as the founder. It's, it's just it's a constant fight, right? Especially when you're in such a volatile high growth industry, one that had the type of taboos that the cannabis industry had. I mean, it wasn't exactly a walk in the park. And it still isn't, right. So that's true of any as a female and, and as a minority. And as an immigrant. Some of the things that I often find is credibility, right, I went crazy getting degrees from is some of the best companies some of the best  academic institutions in the world just because of this constant feeling that I had to prove that I could be trusted that I was credible that I'm so and i think that that continues. It's something that many women and many minorities will say, I happen to also have an accent doesn't really help because it isn't exactly a British Oxford accent. So there's it when I pitch investors when I especially as we now begin to pitch very large investors, and we begin to work with very large multinational companies. When in North America, there's always a little bit of of that fight of Yes, I know, I'm a woman, yes, I wear red lipstick. And yes, sometimes I wear a very tight pink suit, guess what I still can speak to you and I can, I can sort of hang in here and be at par with you. However, internationally, I will say that being a woman or minority has helped me so the tables have turned a bit while it was excruciatingly painful, the first three, four years. It's not that we are an international company, my diversity and the fact that I'm a woman is actually helping. So there is a day of reckoning, I guess, as I say, in terms of what really drives me every day. It has changed over the years. At first there was this, this really wanting to there's, I've always been very loyal. And I have been very grateful to the talent and the folks that helped me early on. And so there was this massive need to sort of do right by them and make sure that we succeeded. There were a lot of sacrifices made early on by a lot of people. And so there was that drive of do right by all of them, including investors and and and team members. Today, I think I've returned to a little bit of my a pipe alpha, early youth drive where I just want to win. I think that they're we're in a unique position. And this may seem a little superficial. But we have gotten to the point where we're very well positioned to bring transparency into this industry on a global scale. And I think we can do it right. I think when I say win, it's not just making money, when I say win is I think we can truly elevate the discussion on a global scale whereby medicine is is is being allowed, whereby in jobs are being created, where there is social equity. And so those are the things that I begin to think about after six years, and it's exciting to be able to think of these things do you even believe for one minute in the morning, that we could have an impact on such macro level global matters. I mean, I was an international relations student undergrad so these are the types of things that I'm really excited about to see us take an active role and and and i and i think we can and I am working towards doing it. We are Max  34:40  I I really respect the you know, the the idea of fighting credibility but as I was preparing to talk to you, I'm thinking you might have an accent but you you speak five languages. So you could be talking about me and five, you know, four other languages that I don't even know what you're talking about per se. I mean, I know a little bit but So you're not fighting credibility with me. In fact, the interview with you today for me is helping build my credibility, just so you know. So. So I'm gonna move on to some other probably a little bit more personal questions, but I think you'll, you'll enjoy them and so of the audience, but is there a particular motto that you live your life by? Giadha  35:24  Do it. And I know Nike has its Nikes. But hey, I live by, just do it. I've learned early on in life that fear is is probably one of it fear and envy, right or hatred. But for me fear because I'm lucky enough I don't think I I have had much much envy or hatred in my life. But fear certainly. And I decided deliberately that this should be no fear regret, this is something that's awful. So just doing things not to do it thoughtlessly, obviously, not to be, you know, careless, but certainly to just do it, talking and talking about it, thinking about it too long talking about it too long. I it's frustrating to me. And I feel like it can be a waste of time. So the model for me is, if there's something that we need to do when it just do it. And then if we need to go back and tweak the tweak, but just take that step forward. Max  36:17  Got it, love it. And then you talked about winning, which hits home for me, because when I when the when the gloves come off, and I really think about what are we sometimes if I'm frustrated and moving the business forward, or at the end of the day that when I think about what what am I, What's pushing me? and I say the same thing I want to win. But and and I can trace that back to you know, playing a lot of sports and being competitive. And there's a big difference that I had to learn over time, and being competitive in business and being competitive in sports. But what When did you first starting wanting to win? Like what was it? Was it did you? Did you play an instrument? Did you compete? Like Was there anything like early in your childhood that started you down this feeling of like I want to win? or How are you raised? Like, is there something I just want to go back to like, that really connected with me and I, you know, I gave you some of the reasons. For my early childhood. Most of it was sports related but wanting to win. And for the right reasons. It's wanting to win, it's wanting to achieve certain, you know, goals and hit certain pylons with your company, not only not just making money, but that is part of it. But what was the starter or the driver of wanting to win early in your life? Giadha  37:27  I don't know that anyone's ever asked me that question in such a manner. So very, very helpful question. Well, I, I moved every three years growing up, which is why I speak the languages. But with that came a certain level of solitude and independence and autonomy. Every time I shift countries, I had to learn a new language. And as such that getting getting up to speed with everyone else and not feeling like I was left behind was I guess my first I need to win. That said, I think I was born competitive period. In terms of the sports I always played loner sports began, again, the language barrier. So I'm a runner, and I to this day I run. I remember I was in relays and I wanted to win, I wanted to run against the male team and school and I did, and we won. So there was a little bit of there was certainly competitiveness. But if I had to say one experience in my life that wasn't so young, that truly turned things around and made it that sort of ignited that that drive if not passion. early on. When I moved to the United States, I went to community college for about five years. Again, that was the last language I learned English. And I only knew Romance languages. So this one was the hardest for me. And I was older. So having moved here at 16/17 to pick up in your language at that point was certainly a little more challenging than when you're five or six or seven. So it took me a long time to just get my associate's degree. Again, it's a two year degree and it took me almost five years, but I wanted I really, I was very perseverant. And I remember, my goal was to transfer to a to a really good school, I actually wanted to transfer to an Ivy League school. And I took Esau which is English for Spanish or other languages for many years. And finally I was able to take in normal English and I even got to an honors English class, my last year, all with the same professor from Israel to the honors. So I asked her for a recommendation when I applied to Harvard, Yale and University of Pennsylvania and those were the only three schools I applied to. I also took the SAT like 57 times, literally I kid you not. So when I did that, I provided the time you thought it was all typed, and we literally mercy you know, the typewriter and I sent it again with the forms and the next day she came to the seminar and she she called did class to attention and she said that she wanted to discuss Something that was really important. And it was the understanding of not reach, overreaching in life and not to set yourself up for failure. And she used my application to Harvard, Yale and University of Pennsylvania, as an example of overreaching and setting myself up for failure. Something triggered inside of me that day, the humiliation first and foremost was huge. And the lack of confidence from someone who I thought I had made proud, having gone from Israel to honors, was crippling inside. And I did get into Penn. And I sent her a postcard from it. And from that, beyond, it's been sort of this thing of like, I don't care how many times people tell me, I can't do it, I'm gonna win. Max  40:46  I love it. Thank you for sharing that. For those of the for those of you that are listening, and are thinking about ever giving up this is she learned English last out of all of her languages, and then went on to to be successful, you know, in the academia, world, and obviously successful in business. So thanks for thanks for sharing that. And take an SAT 57 times. I mean, there is perseverance. Giadha  41:14  Maybe we feel less but I took it certainly a couple of dozen times I kid you not I took I took this at, at least across the two years period. My first score was 790. And I'm pretty sure you get like, what 600 points for getting your name right. took me a while It took me a while. Max  41:35  I have a feeling here a pretty humble person. So I appreciate this. When thinking about what's your bit, what would you say your biggest professional accomplishment is today, and I have a feeling you're you always think moving forward. Like you've you're humble you're you feel well accomplished to a certain degree. But I know you have your eyes on something moving forward. But let's stop and just think about what what has felt like the biggest professional accomplishment today. Giadha  42:01  The talent that I was able to bring together and I say I and I say that and I shouldn't because it's we write it really has been. We started with four why I started by myself then it was two than it was four and now we're over 40 people across the world. But, but I do still keep the little part of me that says you know what, Jenna, you brought this team together. And with the help of others, but you did and that that, to me is a great accomplishment because the talent of the company is what drives us. Um, I early on, I was not a micromanager. Like, you wouldn't believe OCD control freak, you name it. But I call I call myself a war General, right? Because at a time of war, mistakes cost lives. And so I made that analogy. We have evolved and and certainly I'm no longer that word general. I don't have to be there's incredible talent around me that now leads lives with me. But it's, it's, it's kind of awesome to see. It really is like it's I never thought I could bring that many interesting and unique and intelligent and driven people together in a rather risky journey. This this is still today a risk, like, obviously much less risky than it was five years ago. But there's still it's still an emerging market and you know, so. So that I would say is my feeling my greatest accomplishment. And you're right, my greatest accomplishment, I believe is yet to come beyond. Max  43:36  But man, our worlds just collided as professionals, obviously our entire business is built off of the premise of talent being the number one priority, and really building businesses. So not surprising that that's where you went with the, you know, with the biggest professional accomplishment. What about on a personal side? What would you say you by the way, you've mentioned some good ones. So I'm not discounting anything you've said. But personally, like a personal accomplishment that you look at, like you'd say, that was one of the biggest for me personally. Giadha  44:08  It's gonna sound a little I don't know if it's gonna sound a little petty. I'm gonna say it anyway. I'm nothing if not honest to the fault. Honesty is our core value number one core value New Frontier data. When that incident occurred, I was waitlisted the school one the English teacher, one I went to, I went to university Pennsylvania, yell straight out, say thank you, but no, thank you. But Harvard, Harvard wait listed me and I had seen the movie with honors early on in life. And I had this sort of vision of you know, one day I want to go to Harvard, I was finally able to go to Harvard as an executive for an executive program. December of last year, now well, the year before last. And it was probably one of the most humbling experiences I've ever had. The type of individuals that I sat across and next to I couldn't believe I was there I mean from soon to be president to incredibly successful multinational executives to scientist and folks that have really, that should get Nobel prizes for peace and a variety of other things. And I, it was a very short program, but to me was something that I always wanted to do. And I guess I'm very academically driven. So on a personal level, being able to do that, while working, and while driving forward without sort of stopping to work. I was very excited to take that off my bucket list. Max  45:41  As you should, Giadha  45:43  I think I'm done with studying there now, because it also, after nuts not been in school for like, 15 years, I kind of was like, What the hell was I thinking, Jesus work what. Max  45:54  So, on kind of that note, and this might fall in line with it, what person has had the greatest impact on your life and why? Giadha  46:05  I mean, this is gonna sound a little cliche, but it's the truth. I mean, my mother, my mother, with her presence, and my father through his absence. And you know, and not to get too personal. But I think that the parent dynamic as many of us, as is true for many of us, a truly shaped me, my mother very early on, as early as 10 years old, sort of, remember this as if it was yesterday said, you always need to be autonomous and independent. And the few things that my father ever said to me early on in life, because after that he wasn't around was, knowledge is power. He didn't say it in English, but it basically translated to that, because I could do he had, he had, I believe, nine he spoke then languages, I had three different degrees in two PhDs, which is why education is so in trenched into me, but sort of the idea of being autonomous, that being strong and independent certainly came from my mother and this this need to, to know and to use knowledge, as my strength is definitely driven by by my father while he was around. Max  47:12  Awesome. Well, I have a very strong mother too. So I can, I can relate to that. And I know I do have some Italian friends and their mothers are usually very there, they have presence presence was a great word that to bring the table there. Giadha  47:27  That's one way to put it. Yes. Max  47:30  So I'm going to I'm going to switch gears just a little bit. But. So before, I'm going to take it into some sort of some rapid fire questions, that'll just be kind of short and a little bit light. But before doing so, I want to kind of go back and just see from your perspective. COVID-19, I always talk to the guests that I've had lately, I've always want to, like reach in and find out what good things have come from COVID? Like, what is it? You know, obviously, you haven't had to travel as much. And you said, That's personally kind of taxing on you. So it's probably allowed you to I'm just making some assumptions to do some things personally that you haven't probably done or maybe never did. But what are some good things that have come of COVID. And I always try to concentrate on the positive side, there's obviously a lot of challenges and things that have come up COVID for people and some very unfortunate things, but what are some things that have come positively from the COVID-19 challenges? Giadha  48:27  So I assume you mean for me personally, not for our company? Yeah, you spending time with my family. I mean, one of the reasons I came to Italy was because I wanted to make sure that my entire family was close by I think the is the crisis at this global scale. When many of us are used to being in different states, hell, in my case, we were in different countries, literally, like we see each other over the holidays. And that other than that, it's FaceTime and zooming. But the this pandemic and and I sort of took it I living in Washington, DC, I actually very early on last year felt that the the situation around election was going to make Washington a little bit of a HUBZone. And so I literally just under the umbrella, we can all work remote, I left and I got all my family together in one place. So one great thing is sort of it pushed us and now that we are close together, not to say that we're all in the same house, but we're very close and literally within five minutes we can see each other I don't think we're going to go back to not I think it reminded us after after living apart for most of my adult life, I think there's a renewed appreciation for being close to family. Not just in a time of crisis, but just periods. So that's one big thing. I I'm pretty I've been pretty high stress and high strung for the past six years. Starting this company was a challenging endeavor. But the COVID-19 answer, as you said, the non traveling did allow me or it forced me I'm not really sure which of the two just to be in a little more introspective and to kebab can take better care of myself, not just for me, oh Lord, I need to be strong and healthy, I can't, you know, I, my immune system needs to be strong, I need to work out more, which I've done in the past, but more meditating, sleeping better, drinking less, to say I was drinking that much, but literally like not at all. And I and that is again, a shift that I hope I can maintain. Because the introspection the meditation every morning, well, it's all it's helped me manage my stress associated with everything that's going on. It's also given me a tap of a kind of equilibrium that I had not had before. So I would say that those those two things, I think we're triggered by this pandemic, for me and my family. Max  50:58  Awesome. Well, let's just dig in on that a little bit further, are there, which you spoke of some of them meditation for for mental, and physical well being, but any other rituals that you have stuck with or that you have now that really help you as a person and as a leader, you know, whether it be what you do in the morning, or just rituals that you that you have two different types of workouts, anything like that, that really helped you to perform better as a person and as a leader. Giadha  51:29  I have one. So I've never presumed to be a yogi. Because I don't know yoga. But I do like to stretch. And I do like to meditate. And I like to read about metaphysics I consider myself a spiritual person, I was raised very religious, and I'm today I think, more religious or more spiritual than religious. Every morning, the first five minutes of my morning, literally, I could still be in bed, I stretched my entire body just sort of and take very deep breath to sort of wake up my body first. And then I spend a few minutes just setting I guess, one could say an intention for the day. affirmation. And I literally, it's, I do it before anything else. Like as I open my eyes, I don't want to waste one second of breath of life without a clear intention of what I'm going to do that day. And it's, it was something that was triggered recently, during this pandemic that I had done on and off, and now I just do it well, religiously. I guess. I even though it's not a religion. But yeah, I have helped me set the tone. I know that Yogi's do it, I don't do it or thinking matter in a way that it's as it's supposed to be done. But the idea of setting an intention for yourself for the day, I think is very powerful. Max  52:54  Well, thanks for sharing, there's a, you know, the last three or four guests, they've kind of poked around in this topic. And I've learned a lot and and I guess not ironically, there's been some sort of alignment in, in the thought of really getting things straight in your mind in the mornings. Ian Lopatin is the chairman of spiritual gangster. He's really into breathing in the mornings, with along with some other stuff. But so thank you for sharing that. I'm going to go through this, by the way, I will say has been one of my favorite conversations like Time flies, and I'm sitting here like, Okay, how do I bring this to a close? Because there's so many, I probably only got through the questions that I kind of structurally have in my head, I probably only got through about 20% of the questions. So there's so much more that I could ask, but and I'd love to selfishly, but for the sake of time and to respect your schedule and everything you're doing. And by the way, she's in Italy right now. So it's what time is it there? Giadha  53:58  It's about 7pm. Max  54:00  Okay, 7pm. So we're just getting started about 10am here. But so one, this is kind of selfishly, I want to ask, but hopefully there's other people that are listening that want to know this question, too. So out of all the traveling that you've done, and the places that you live, like I said at the beginning, they're all places that I can't wait to travel back to some of my favorite places, or some of the places that you live, personally. So what is what's your favorite city in the world? And why that you've been to?  Giadha  54:27  Oh, man, that's such a hard question. It's a really hard question. And I have been asked that before, and I really struggle. Because it depends, and I'm sorry to say that but I'll name a few of my favorite washington dc Believe it or not, despite the chaos that it's recently been through is a city that is very dear to my heart does it because of the education I got there, and the friends I have there and my company was born there and the opportunity that it represents is the capital of the nation that gave me everything. I am today professionally. I love Washington DC. It also happens to be a very European looking city for someone who grew up in Europe, and then was sort of shifted over to Miami, I had a very difficult time in Miami. So Miami would not be on that list. But DC certainly is. I love I love Rome. I love Florence. I mean, those are obviously I'm Italian. And so those are, those are the cities that that truly means something to me. And they're just beautiful in terms of the history they bring to bear. And it's really live museums. But to go a little further away from that in terms of truly beautiful places. I had the opportunity to travel to Victoria Falls, Zimbabwe, as well as Thailand, Phuket. And I cannot think of more. I at least personally have not seen more natural beauty than I have seen when I went there. Truly in incredible, beautiful places. So I would say those, those are the 10 there is one one last one that I will mention, which is kind of unique for those who have not gone to Petra. And can. I'm someone who's traveled a lot. And that took my breath away. It certainly should be considered one of the wonders of the world doesn't really qualify as a city. But it is certainly a place that I would suggest people go It's really amazing. Max  56:32  I would second that. I'd say one of the most amazing experiences I ever had with my wife was in Cannes for the firework show. We did we didn't even know that was happening there. We were traveling and we were getting they're showing us to our hotel at the JW Marriott i think is where we're staying. And they asked he said by the way, you're going to watch the fireworks show tonight. We're like what fireworks show? And then what a question to ask because now we will go back and watch the fireworks show they have. I think it's over four or five weeks, each country puts together a firework show over the Bay of Cannes, and it's choreographed to music. It's one of the most amazing things you'll ever see. I'm sure you've probably seen that. Giadha  57:11  I know. But I tell you what, I'm going to make it my business. This is something amazing. Max  57:18  It was amazing. I mean it when once they told me about it, and then we were out at the beach club, watching them set it up. I mean, they have barges all over the water with a bunch of police around it because it's the other barges full of explosives, but it was one of the most breathtaking taking things you'll ever see in your life. Like it will like bring you to tears without many fireworks with music. And just it was amazing. So Alright, well I'm gonna move into the rapid fire questions. You've been an amazing guest. I'm going to start kind of bringing us to a close but what we're now going to move into kind of some some quickfire questions. What book Have you read more than once? Or what is one of your favorite books? Giadha  57:54  Hmm. I feel like well, I read his news and intelligence reports these days. I can I can tell you I read many of our reports more than once. And some of them are actually not in English. One that I have read multiple times is called Landry. They don't the night of times that it's it's I don't know that if I was ever translated in in English, but it's a childhood favorite of mine. And I've read it in this adult as well. I I actually don't read books multiple times, if I do is for recreational purposes. And I must admit that I don't read for recreational purposes as much these days. So I would say that's the only one that I can say for sure. And the reason why I have read that one more than once is because that is the book that got me into reading. I used to hate reading until a teacher in Spain differentially save forced me to read this book. And that changed me. So yes, let me get on. Max  59:03  Awesome. What's your favorite song? Giadha  59:09  Hmm.I have quite a few Live To Tell I wrote an essay in college about it by Madonna. That's one of my favorite songs. Max  59:20  But what is your favorite word? Giadha  59:24  strength. Max  59:26  What is something on your bucket list that you're waiting to check off? Giadha  59:30  I had to jump off a plane. I have to do it. I'm a little afraid of heights. I just have to face it. Remember fear? No fear. Max  59:38  If you could teach one subject to schoolchildren, what would it be this is you've been through a lot of school and a lot of different places. But so this is coming from somebody that's been in the international school system. So what would it be one subject to school children? What would it be? Giadha  59:54  I don't know if it's a subject that Max and I don't know if there's one word to explain. But learning that the the idea of learning to be kind and listening and instead of understand others around you, I don't know what that's called. But I think we need more of that. And I don't know if that's a subject in school. Max  1:00:18  Almost like emotional awareness. Yep. Are you a morning or night person? I mean, given the fact that I've talked to you at night and given I heard your morning routine, I'm now confused. Giadha  1:00:31  We're both we're both confused my entire life. I've been a night owl. In the past year, however, I've turned into an early morning person coming to the south of it, and I'm in I'm in rural area, South Italy here. I learned now get up with a chicken. And so I'm becoming and maybe it's because I'm getting older, but I'm now definitely more of a morning person. Max  1:00:52  Awesome. If you could change one thing about the world right now, what would it be? Giadha  1:00:57  Oh, Lord. You keep them light. Hmm. That's judgment. I like to stop judging each other. I don't think it's really helping anybody. Max  1:01:09  Awesome. Well, I'm going to leave you the last word. But before I do, I'm going to kind of close this out. This has been the built on purpose podcast with Max Hanson brought to you by Y Scouts where we higher purpose, purpose driven and performance proven leaders. I'm gonna give the last word did Giadha, give us the last word? Giadha  1:01:27  Well, first and foremost, Max, this is a really fun interview. very thoughtful. So thank you for that. I've generally enjoyed it. And then I would leave any listener, especially women, minority, right. And you know, and folks out there that are that feel that they're facing challenges and want to achieve something that I would leave them with, you can just do. Max  1:01:49  Awesome. Well, thank you for sharing. And if you're listening, please be sure to share the podcast and thank you for being a guest today, Giadha this was amazing. I'll be sure to follow up with you and I look forward to reconnecting down the road sometime soon. Giadha  1:02:03  Thank you. Max  1:02:04  Alright, talk to you soon. Thank you. Bye

Josh McCarter, CEO of Mindbody, dives into what drives him, his triumphs, and his appreciation for life changes. Press play to discover more! 'Mindbody emerged from the simple idea that small business owners deserve the time to focus on what matters most: their customers. Our software has transformed that vision into the world's leading wellness services marketplace, linking hundreds of thousands of passionate health, wellness, and beauty professionals to the millions of clients they serve.' Interview Transcript Announcer: [0:00]Welcome to the built on purpose Podcast, where on each episode we interview exceptional leaders, entrepreneurs, authors, philosophers, and straight up interesting people to explore their outlook on life, work and leadership. And now, here's your host, CEO and co founder of Y Scouts, Max Hanson. Max: [0:26]Welcome to Episode 52. The Built on Purpose podcast with Max Hanson brought to you by Y scouts at Y scouts we deliver purpose align and performance proven leaders. Speaking of today, our guest is Josh McCarter. Josh is currently the CEO of mind body, the world's largest wellness marketplace. Some interesting statistics on Mind Body include they have over 70,000 fitness, beauty and integrated providers running on their platform. They have 1.3 million plus users per month. Is that correct? With three and a half million workouts in services book per month, generating more than 1 billion in transactions per month. Wow. Prior to mind, body, mind body Josh is a well traveled serial entrepreneur and successful business leader. Outside of work. Josh has served on numerous boards, most notably the Juvenile Diabetes Research Foundation, and young presidents organization. Josh has an adventure have traveled to more than 50 countries and traverse the US on his Harley. Josh, welcome to the built on purpose podcast. Josh: [1:25]Thanks, Max. It's great to be here. Max: [1:27]Well, let's start out I want to talk a little bit about the mind body mission is to leverage technology to improve the health and wellness of the world. It's frickin awesome. Tell me a little bit more about that. Josh: [1:36]Yeah, so our purpose statement is actually to help people lead healthier and happier lives by connecting the world to wellness. And so that's obviously a big remit. When you think about all of the different wellness activities that the people can take on. And certainly during the pandemic, if anything we've seen is that the world is not well, the people that are getting, you know, impacted by COVID, in many cases have underlying health conditions that could be avoided if they practiced a better wellness regimen. So you're despite the fact that COVID really impacted the wellness industry. We're really optimistic about the tail winds that we'll have coming out of it. Max: [2:11]Yeah, I mean, just when I think about, you know, company's missions and purpose statements, just to be a part of a company that's doing something that's providing so much good in the world is so powerful. So yeah, super lucky to have you on the show. And I'm glad you're in that role. Josh: [2:25]Yeah, thanks, Max. Max: [2:26]But let's I want to jump into the obvious. And I did I told you kind of when I'm walking up here, I was watching a video. It was I think it was a CNBC interview. And he was talking about the you know, some of the obvious stuff, given the COVID environment, you know, gyms, salons and spas reducing capacity and you know, an upwards of 50%. I find it absolutely fascinating on what you guys are actually doing as a company in pivoting your you're investing in your infrastructure and building your technology and making those pivots. Let's talk about those pivots. I think it's a it's really cool. Josh: [3:00]Yeah. So as a global provider to the wellness industry, we started seeing the industry shutting down in January and February overseas. And then about a month later, it hit us here in the US. So think about like March, mid March. And as that happened, everybody started thinking, Man, how are we going to stay connected with our customers? How long is this going to last. And in the fitness industry, it was relatively easy to see a line of sight that you can do virtual wellness, you can have a virtual fitness class or a one on one instruction. And we have actually been building out a platform and a strategy around delivering something was fully integrated with our software for fitness businesses to be able to use to do video on demand to do live streaming, and some other ways that they could stay in touch with their with their members. Well, that obviously got accelerated. We were planning on releasing that at our bolt conference in August, and we ended up accelerating it and we got it out the door in May. And so the the focus on that was really trying to you know, give our customers an alternative to zoom that they could have fully integrated with their business management system. Because you can imagine if you're doing zoom versus something that's integrated, you know, it's not behind a paywall. So how do you sell those classes, it's not tied into your CRM system. It's not tied into your marketing systems. And so that's one of the things that you know, mind body has has become known for is really building this all in one solution for wellness businesses. And we just look at the virtual side of things, as an extension of that platform. And now we really predict that the future of wellness is going to be what we call a hybrid model, where you will be doing classes in person, but you're also going to have to deliver virtual classes that may be on demand, it may be streaming, it's been really interesting to see how in certain markets, people are more interested in on demand. And in other markets, they're more interested in streaming. So we think everybody needs to have both capabilities. And then over the next you know, year, it'll probably settle out and we'll see what happens as we get more through the pandemic. Max: [4:51]That's interesting. So in a way it almost it almost fast forwarded some of your plans that you kind of had in motion. Josh: [4:57]Yeah, in a way. Absolutely. And I think that it was it wasn't as much of a pivot as it was an acceleration. Now we also serve the spa and salon industry and you can't do virtual haircuts and you can't do virtual massages. And so that industry, what we focused on was what we call a low touch client experience. And so if you think about going into, you know, any salon or spa right now, you're not sitting in the waiting room like you used to, you know, we used to have nice lounges and areas that you could hang out, maybe sit in a massage chair, you're not doing that now. And so what we've done is a way for people to notify the business, through messaging that they're there, they're ready, they can get checked in, they can go straight into a chair, they can go straight into a room, they can do all of their payments, and they're tips through a mobile phone, much like you would do with with an Uber, and then all of the rebooking, we're driving actually through an AI NML product that we purchased last year. Max: [5:44]Okay, that sounds convenient. I can't wait to wait to use that I've actually used the platform before I met you. I was scheduling back and you could go to yoga studios, scheduling yoga, and realize that I was using the system. So in we talked a little bit about this personally, but you've you have a dev team in India and just trying to talk about where it's a company geographically spread out, how has that started to adjust? And what what are some of the pivots that you have made as an internal team? Josh: [6:14]Yeah. So I think the the first part is, is just the pandemic itself has caused you to reassess your overall real estate footprint pre pandemic, we had 14 offices. And you know, now we still have 14 offices, but nobody's going to the offices. In fact, the only office that we have open right now is in Sydney, Australia. Our UK offices were open for a couple months, last couple months, and then they shut down a week and a half ago when the UK went back down on lockdown. So right now we're reassessing our real estate footprint really trying to say, Okay, what makes sense in this new hybrid work model, we we surveyed our team, almost half of the team said, Hey, you know, either we don't want to come back full time, or we want to come back in some kind of a hybrid fashion fact, that thing was closer to 75%, when you put everybody together. And so that makes you really look at your real estate differently and say, Hey, do I need all of this space, even with social distancing, that's not going to last forever. So say, it's another year. And the surprising thing for us was that we were able to keep up productivity, we thought, you know, Hey, everybody working from home, and especially for those, you know, parents that have young kids that they're being, you know, they're working, and they're being teachers as well, we thought, Man, our productivity is going to fall out. And we found just the opposite. And so that's been, that's been a great learning for us. And so we are going to lean and we think it's actually a benefit to offer to our customers and prospective recruits is the ability to have flexible work arrangements. And then with India, you know, we're looking at ways that we can tap into different talent pool, certainly, you know, India is known for a lot of things, and tech development is one of them. And as you get to a certain scale, like us, you know, we're operating in over 120 different countries. And so we're competing with companies that are already developing in, you know, Eastern Europe and in South America and India. And so, frankly, to be cost competitive, we also have to tap into some of these other labor pools. And you know, interestingly, the way that our business has grown, some has been organic, some has been through acquisition. So around the country, we have different pockets of developers that have come from different acquired businesses. And so the it's already distributed development that's happening now, and are what we call our center of excellence in Puna. India is the only place where all of the disciplines are actually housed in there working on all of the products. And so we acquired a business there last year, that only had about 40 people in it, they were kind of a dedicated developer for mind body. And we've scaled that now to about 150. I bet by the time we exit next year, it'll be 250 to 300. Max: [8:35]Yeah, you know, and as as preparing for this, and just kind of reading through some stuff. You always remind yourself when you're a world wide company, there's, you know, countries are operating differently. And this pandemic is different, but how is it? How, what are some big differences that stick out to you different markets and end users in different countries, where you see a lot different type of activity versus the US because of the because of COVID? Josh: [8:57]Yeah, I mean, I think the first part is, is how do the countries respond to it? Right. And, you know, certainly in some of the Asian countries like Singapore, and Hong Kong and China, they went hard on crack down, and they really stamped out, you know, COVID much better, frankly, than we've done here or what we've seen in Europe. And so some of those countries, like I was just giving a report today Thailand's up 24 25% from last year, whereas the US is down 35% in New York and California are down 55% compared to last year. And so so that's one thing is is just how the original approach happened, you know, whether they enforce masks and social distancing and how they close different, you know, markets. Now as things are coming back online, you know, people seem to be doing it fairly consistently. So it's, it's all about cleanliness, right? Like you don't want to go work out or get your hair cut or go on to a massage table if it hasn't been cleaned and disinfected. So So that's kind of universal. Number two is we're definitely seeing distancing so in the, you know, in the gym setting, it might be shutting down certain machines like you know, in the big box gyms where they've got, you know, 50 treadmills, they're doing every other one or every two. And in some cases, I've seen this more in Asia than in Europe. And here, they're actually putting up Plexiglas in between the areas so that it's really like your own kind of cube that you're exercising. And if you're on some type of a cardio equipment, and then in the, you know, and more of the boutique fitness, the yoga polities and spin, it's really all about capacity. And so what what's happened is, is, you know, most markets when they reopen, I think California honestly was the most extreme anywhere, I've seen it 10% capacity. Imagine you had a yoga class with 20 people, and now you can have two, you're not even gonna open your doors to do that, right. And so, so what, what we've seen is, is that, you know, most states are getting and countries 25% capacity, 50% capacity. And so the ones that start seeing more traction, the, you know, the entrepreneurs that run these businesses have to get creative. They're thinking of, what can I do outside that don't have limitations on outside, maybe before I only had four or five class times during the day. But now I can offer 10 class times during the day, they're going to be smaller classes, but I can keep the revenue coming in and making that work. And then you know, of course, we've talked about virtual and that's another way that people are driving revenue during these times. Max: [11:08]Yeah, by the way, when I go to the gym, prior to COVID, and people didn't have a towel, sweating on equipment. Question was like, What are you wiping the equipment off? There's certain positive things that COVID has. Josh: [11:24]Yeah, for sure. Max: [11:25]One is cleaning your equipment when you work out? Yeah. Tell me about. Tell me about your journey becoming the CEO of mind body. You know, I know I saw you this summer and you had just become CEO, right? Probably in press releases. I didn't see it. I was probably paying attention to stupid politics. I should have been reading press releases, but So congrats on that I was in August, if I believe is correct. Yep. And so my, I guess what I want to get into here is, you know why when we look at companies, especially when we hire leaders, for companies, we usually see a visionary and then an execute or Yep. And it is come, you know, come to mind, as I look through kind of your profile that I think you're the combination of both, which is kind of rare. But what is what is further evidence of this is you bought so you are running, you're the CEO and co founder of Booker, correct? Yep. And that was for how many years? Josh: [12:14]I started that in 2010, or joined it in 2010, I was a spin out from a company I was on the board of they had started building a technology module in that business that we thought could have some real legs. And so we I ended up leading the spin out of that and raise the capital, and then built that for eight years. We sold it to mind body in April of 2018. And then I joined mind body at that point is Chief Strategy Officer Max: [12:38]Gotcha. And then he went from chief strategy officer to President and then right promoted to CEO? Josh: [12:43]Yeah, yeah. And it was, it was an interesting kind of timing, because we sold in April of 2018. Mind Body was a public company at that point. And then we ended up announcing that we were taking the company private with VISTA Equity Partners in December of 20 2018. And so that was really totally unexpected to me. And frankly, to the rest of the management team, it wasn't you know, we had no view that that was, that was the outcome that was going to happen for mind body. And when VISTA came in, you know, they assess the management team, they were talking about kind of their longer term vision. And they asked me to step in as president. So I did that in in early 2019. And then, as we started going through, they've got a big playbook that they run with all of their companies, their best practices, and frankly, it's really good. And, and so I was kind of the lead sponsor be as President, I was the one that was kind of the senior most person ensuring that we were executing against that playbook. Max: [13:36]That's awesome. Crazy times to be promoted as CEO. Yeah. When all of your customers were shut down. Yeah, yeah. But, but I think they picked the right guy. Yeah. Thank you. So I'm gonna move on a little bit. switch gears. Tell me about your nickname shooter.. Josh: [13:52]Yeah. So you know, I've had a couple of nicknames in my life. None of them have ever really stuck for very long. So shooter was from when I was at a company called arbetet, where I was one of four partners. It was a technology distribution company. And this place was like the Wild West. I mean, we were selling computer we called them commodities. It was basically data center equipment, servers, and storage and memory and hard drives and so forth. And this was very much like a brokerage. When you walked into the office that everybody had three or four screens, we were taking data feeds from distributors around the world. And we were always just like, it was always about closing deals and how much GP Did you book that day and you know, very much like a, you know, the boiler room kind of mentality. And and so I came in and very quickly became one of our top salespeople, I was VP of Biz Dev, I was one of the partners, but everybody all the way up to the CEO had their own book of business. So I had to build my own book of business. And so I came in and I just I started, you know, shooting down deals, they were saying, you know, hey, you keep shooting down these deals, and you're making it happen. And so that's where I got my nickname shooter. And then you know, I'm sure at one Christmas party or something, somebody was drunk and they're like, shooter McGavin thought oh man, now I gotta ditch that This nickname because you remember that guy from Happy Gilmore? That's not that's kind of damning with faint praise. Max: [15:06]Very true. Very true. We'll get into the Christmas party story too. I'm just kidding. So another, what is a motto that you live your life by, like, obviously, I personally know you, but I think it'd be fun to talk about this. And share with our audience. Josh: [15:20]You know, the one thing that I that I always agree with, is, if you think you can, or you think you can't, you're right. And, and to me, it's really about how to live your life with intentionality and purpose, right, as you're thinking about things you want to achieve, you've got to have a positive view of it. Because if you think oh, man, I'm not gonna be able to get that done, and I got, I can't get the team together to build that, or nobody's gonna buy it, if I build it like that negativity, you know, if your glass is half empty kind of person, that's what your life is gonna be, it's gonna be half empty. And so I really think this idea of, you know, putting positive energy out in the world doing things that you know, where you are really striving for things, bringing people along, building people up, and carrying them along for the ride and having them carry you to when the appropriate times. That's, you know, I think that's a great way to live life. Max: [16:10]You know, and, and that's what makes you an amazing leader. Tell me, just just looking across, I always like to talk about what I call about life resumes. Yeah. So into thinking about your life experiences and resumes, tell me about what would be maybe one of your top experiences, and then we'll talk about maybe something that was maybe, you know, maybe one of the worst experiences, but best learning experiences from it. Josh: [16:35]So yeah, so I'll break it up into a couple of things. So life experiences, probably most challenging my dad died when I was 12. And my daughter got diagnosed with Type One Diabetes when she was four. So both of those were life experiences that you never wish on anybody. And, you know, certainly changed the course of my life. And interestingly, though, you can look at both of those and say, Man, really horrible, you know, things to have happen. And, you know, again, going back to life is what you make of it, I think that I've actually turned those things into positive, things become very independent, you know, as a result of not having a dad and my mom was a huge influence in my life. And then with Charlie, you know, her type one has given us like, a different sense of purpose. And for my wife and I, we've gotten really deeply involved in charities, we've raised millions of dollars for it, I'd never wish it on anybody's kid, it's a horrible disease to have. But it's also something that, you know, as a family, we've it's kind of united us around something, some, some commonality. And so that's, that's really positive. And then on the other side, like positive things in my life would be really, you know, I look at my wife and think about my marriage, we've been married for over 20 years. And she's a great life partner, she brought me you know, two amazing kids and has supported my career and been, you know, just the best that I could have asked to have her as a partner. And then on the business front, I think, you know, the two things that I would say that are, you know, highlight So, you know, or one highlight was certainly selling Booker and, you know, you have as an entrepreneur always this desire to build something that is meaningful and makes a difference, and then that somebody is actually willing to pay for it. Right. And, and so that happened, and we sold the business again in 2018. And so that was great. And, and then lowlights, I would say, you know, usually have to do when you have to make some really tough decisions about your business. There was a time at Booker where I had to go through a downsizing and, you know, say goodbye to about 100 employees, and that was really challenging. You know, now here with COVID, we also had to go through a massive restructuring in what we planned for it, and in March, we executed it in early April, and we ended up having to let go of 600 employees and furlough 200 additional employees and you know, no matter how you're wired like doing something like that is just horrible. And imagine having to do that remotely right like this was we're doing it over zoom calls and emails and so forth not something where we can actually look these people in the face they're getting let go for no fault of their own. They did nothing to deserve it. But we you know, we're staring at the real prospect of you know, losing hundreds of millions of dollars in revenue. Max: [19:13]Yeah, yeah. Well, switching gears a little bit Do you feel like in in we've never talked about this but you feel like you've found your purpose in life and business? Josh: [19:23]Yeah, it's a good question. So um, interestingly, I had a coach years ago when I was at the the technology company Arbor tech. And I felt at that point that I was a bit lost like you know, here I am, I'm in my 30s making more money than I knew what to do with every we had you know, we were fastest growing company in the US and entrepreneur, multiple placements and eight Best Places to Work in Orange County. And, and I still felt lost. And so I got a coach, a guy named Vance Caesar out of Orange County, and part of his program was really thinking about kind of your beliefs and your values, and then thinking about your purpose. And so part of his you know, process was you will Write a purpose statement. And think about it. And it actually took a while to kind of get there as you start because you have to kind of clear your mind right to be able to think about, okay, what am I put on this world to do? And so I came up with a purpose statement. This was when I was probably I'm 47. Now, so I was probably 30 to 33 then, and, and that has been something that has helped me like kind of figure out, hey, am I on track or not? And, and the statement itself was to live and experience life as an adventure, building rewarding friendships and partnerships along the way, while enhancing my life and the lives of those around me. And so it's it's a, it's a pretty big, you know, you can fit a lot into that, right? But it does help me think about like, hey, am I doing things that am I enhancing my life and I am I enhancing the life of those around me, it could be my employees could be my family, it could be my business partners. And you know, also thinking about, you know, really living life as an adventure like I like, you know, like you said, I've traveled to over 50 countries, I love riding my Harley, you know, and I also just, like, you know, kind of doing fun things and different things. And you know, I don't want to live a state life, you know, we're all only on the earth for so long. And I want to look back and say, Hey, man, I've lived my life without regrets. I've done everything I set out to do and more. And, and I've also impacted people in a positive way, Max: [21:14]ya know, and I've seen it. He recently came over to my house for Halloween, and he was Joe exotic. There's a picture of this online. So we'll talk about but he still has a mustache. You guys can't see this. But he still has the mustache from the costume doesn't have the handlebars. But he had the best Joe Exotic out. There was actually another guy that showed up is Joe exotic. And he had him beat and the other guy had a knee brace on. Yeah. So he had some extra gear. Josh: [21:40]And his name was Joe. Max: [21:41]And his name was Joe. Yeah, he still he didn't he didn't hold a candle to, to this. But on a serious note, I think I have met, how I came to know Josh is I hired a head of sales that was working for mind body. And she came over and work for me and kind of made the introduction. And I just kind of poked around. And I asked her name's Christine. And I asked Christine about Josh. And she said, and he knows how to have a good time. And so I asked, you know, some stories and and, and now that I've gotten to know him, it really holds true. But let's dig into that a little bit. I mean, you, you know, you seem to always have a good time, obviously, you're getting a lot done at work, you're making a lot of big stuff happen on the work front, but you always I feel like you balance it well. And you do it naturally. It's not like you're having a good time. And it's an artificial, you know, good time, I think it's all across your life, but talk about why that's important, and how that comes naturally for you both inside the office. And then personally Josh: [22:40]Yeah, so I think that, you know, fortunately, I've just got a positive disposition. And I think I'm just naturally wired like that. But there's also a part of it, which is, man, when you're grinding as hard as we do building businesses and so forth, you've got to have a release, right? You have to have something and you know, people talk about work life balance, or work life harmony, but it's real, like, if you're just grinding away, you know, 7080 hours a week, and you're not able to unplug and spend time with your family and develop friendships and you know, go out and see the world, then I think that you know, ultimately you're going to crumble or your your relationships that are the most important are going to deteriorate, right your relationship with your spouse or with your kids and so forth. And so that's one thing that I've always really, you know, tried to try to invest in. And then when it comes to the work side, you know, I want people to see me having fun, right? Like, I mean, I'm not going to be hammered at a holiday party or stumbling over, but I'm going to dress up like a total idiot. I've got more holiday pictures of me in you know, a Christmas tree suit or dressed up as the Grinch or like all of these different things, just to have fun and to be able to lead by example, and tell people like, Hey, man, don't take yourself so seriously. Like, if you know if you can laugh at the CEO, you can come up and take pictures with me like it be accessible, right? And right now like this mustache that I'm growing. I'm growing it for Movember. And so this is something I've sponsored at the company, I usually do a matching donation for whatever we we raised for the Movember foundation. It's focused on men's health this year, they focused a lot on first responders and mental health of men in particular, that are obviously struggling as everybody is with with COVID. But, you know, I reached out to the team, you know, in our Slack channel, we have a wellness Slack channel, and I kind of challenged the team. I said, Hey, guys, you know, I'll match everybody's donation up to x, and let's grow out our facial hair. Let's post pictures of our progress every week. And and it's just something to have fun, right and be able to laugh about. Max: [24:31]Yeah, yeah. No, and going back to things you participate in. You know, since Charlie was diagnosed with Type One Diabetes, you obviously joined the nonprofit to help drive awareness and money. And I really admire that about you. You also were both in YPO. But you've been on served on the board. And so you really one that serves and puts a lot of time and you put in what you you know, get out and so where did that come from? I mean, where did you start? Thinking that way of like to put you know that much time and effort in something in order to get something out? Josh: [25:05]Yeah, it definitely happened later in my life. And it was around that time that I started seeing my coach because that was also when he was the one that suggested I joined YPO. And it was also at the same time, more or less the Charlie got diagnosed. And so, you know, my wife and I were saying to each other before all of that, man, we can't believe what a charmed life we're leaving, we're so blessed. We've got you know, we have solid job, we've got our health, we've got good income, we have good friends like and we were living in Corona Del Mar at the time. So you know, right next to the beach, and just a beautiful lifestyle there. And when Charlie hit it, just when her disease hit, it really kind of rocked our world. And immediately, like the very first thing I did was I tapped into my YPO network because we weren't able to get her into Children's Hospital of Orange County, she got like the the pediatrician said, Hey, we think she's got type one. But the only way you're going to know is if you go there, and we couldn't get a bed. And so luckily, two of my forum mates were on the board of chalk, I gave them a call they got us right in got us connected with the President. And so, you know, we saw from that really, you know, one they now why did they get involved with chalk, because, you know, one of their sons had a brain tumor. And so it just started getting us to think a little bit more lenient, less selfishly and more about how can we bring great things to the world. YPO has been transformational for me. And one of the blessings that I've had from that is that my forum made a guy named Mark Moses. He, I think, you know, Mark, yeah, he started the father, daughter and father son programs in YPO. And I took Sydney to this when she was my oldest, who's now 19, when she was seven, in California. And it's basically an extended weekend where you bring fathers and daughters of the same age together, and you bring resources in child development resources to talk with you about how to help your kids grow up, don't solve all their problems for them, how do they develop leadership skills and grit, and then also have one on one time with them. And so I ended up taking that he started, you know, building that program out, I took it and ran it for eight years, with both of my kids at different areas. And so that was one where I look back, like as much as I was giving to other dads, about 25 dads and daughters that would come to each of these, I was getting so much back in return in terms of teaching my kids about leadership and giving back and also the relationships that they build, especially with social media. Now my kids have, you know, friends that are in Jordan and Israel, and then you know, the Philippines because of these type of events. Max: [27:27]That's amazing. It's amazing I am I'm being coached by a guy that's partners with Mark Moses right now really Josh: [27:32]funny. Max: [27:34]So when thinking about all this, because this is I love talking about what makes people great leaders and this humbleness, and this, this giving back and just everything that you the authenticity that you bring to the table as a person makes you a good leader. But when were you first called to be a leader, because everything you're talking about was kind of happened for you a little later in life. Yeah. And I frankly, I've only really had conversations about business stuff and YPO stuff that's more recent, and I've never really dug in going back into your life. Like when were you first called to be a leader? What did you do that got you into that position? Josh: [28:05]So I'll tell you two quick stories. So the first one is, is that I didn't even know what leadership was when I was a kid. And one time I was with my grandma, I was probably seven or eight years old. And we were messing around some kids from the neighborhood and I in her backyard, she had this big kind of big property with an orchard on the back of it, and I start picking up some oranges, and I'm throwing them against the garage at the back of the house, making a mess. All the kids are laughing and everything and my grandma comes out, she starts yelling at me, what are you doing? Don't you see the mess that you're blah, blah, blah. And so I was like, man, the kids scatter, right? They all go running everywhere. My grandma comes and grabs me and pulls me into the garage and she says, Josh, you're a leader, you can't behave like this. Because you can lead people to do good things. And you can lead them to do bad things. And you're obviously leading kids the wrong way. So he's like, so she grabs a broom and a mop and something else and gives it to me and she says now go lead your friends to go clean up all that mess. It's like that that was literally the first time where I realized that, hey, maybe I do have a leadership quality, but it's you know, when you're a kid, you just kind of Don't you know, you don't think about it as much. You know, I was fortunate that you know, I worked as I mentioned, my dad died when I was 12 I got my first job when I was 12. And so I was working, you know, first detailing cars at a Volkswagen dealership in San Diego. And then I started working in a bike shop and within like two months, the guy laughed and basically said, hey, you're managing the bike shop, you know, I'm gonna go do these other projects. And so pretty much I was managing that I was started managing people at 14 years old. And and then in college, I sold cars and I just kind of kept every job I had, I was able to, you know, rise up through the ranks through performance pretty quickly. And and that's kind of how the leadership team it wasn't. You know, I always tell people, my companies you know, don't wait for somebody to tell you that you're a leader you you have the opportunity to exhibit leadership every single day. And you know, also make sure that you know, you're you're not always the one that's kind of the squeaky wheel because Sometimes that's not the kind of leader that people want. They want the steady leaders, the people that are they can always rely on. And, and if you're at the right shop, they're going to recognize that and they're going to value that. And you're going to get promoted based on that. Max: [30:13]And what type of leader do you think you are at this point? Josh: [30:16]Yeah, I mean, I usually subscribe to the servant leadership, you know, concept, I did hear a new version of it called empowerment leadership, which I like a lot. Because the idea you know, is that you need to have the right team, build the right team, and then empower them to be successful. And you know, for me, I always say, my job is to clear the land mines, like, I've got to make sure that you've got, you know, you're the domain expert in your area, I need to make sure you have all the tools necessary and the runway necessary to go be successful. And, and so that's, that's really I try to hire the best people and get out of their way. Max: [30:51]Yeah, that's a that's a good way to go about it. For sure. What are some fun leadership lessons that you've learned over the years? Josh: [30:58]Leadership lessons? You know, so a few so one, I heard from Robert Smith, who's the the chairman and CEO of VISTA who now owns mind body. And and I love the saying it's be a learn at all, and not a no at all. And I think that that's something that you know, you can you can really take in a lot of different ways you can take it in your personal life, and you can take it in, in your business life, that that's certainly one. You know, we have a value at mind body that's humble and helpful. And I think that, you know, I've seen that leaders that are the opposite of that, like, if you think of the opposite of humble and helpful man, that's really not a leader that you're going to want to, to work with. And and then I also think that you know, this concept of really hiring the best people and building a team and letting them be successful and get out, get out of the way. And also giving them the accolades for the work, you know, like I I try when I'm talking when I'm doing a board presentation, or when I'm talking with other folks, it's not about me, right? It's not about my success. It's about Jimmy success for bringing this idea forward and opening up a whole new market for us. And so those are, you know, some things that I think that especially younger leaders, a lot of times don't think about, because they are thinking about, hey, how do I stand up above from the crowd? And, you know, I just appreciate on our team that we do have a culture of people that, you know, at every level level, from a, you know, manager to a director to a VP, you know, they don't always try to take credit for what's happening. It's always a collaborative effort. They're giving, you know, praise to their team. And I think that that goes a long way when you're developing your leadership skills. Max: [32:27]Yeah, no, I 100% agree. I think anytime we look at companies that have their what we see is great values. There's always a learning value. Ours is relentless learning. Yep. And yes, it's it's terrible working for no at all. Yeah, especially super talented people. They just shut down, they could bring in new ideas. It's it's stifling innovation. So Josh: [32:48]well, that's that's one thing I you know, in terms of, you know, leadership thing, where I've seen people fail with leadership, it's always been people that come in with that I'm a no at all, I'm the smartest guy in the room. Because a few things happen. Number one is, is that they don't retain people that are smarter than them. They don't even think about recruiting people that are smarter than them because they either don't want to be challenged, or they think they know everything better than anybody else. So why why are they going to stretch for that, you know, a plus player in a perfect area, or particular area, my uncle told me, you know, early on, he said, and he was a very successful entrepreneur. He said, you know, a good CEO surrounds himself or herself with somebody that makes up for their weaknesses. And, and I thought that was really smart. And then later, you know, I drew a corollary, because of somebody that I worked with, it was, you know, always the smartest guy in the room? And I said, Yeah, but, but you also have to recognize, right, you have to be humble enough to recognize where you're strong and where you're not. And frankly, a lot of people don't. Max: [33:47]Yeah, no, absolutely. Let's begin a hiring. I'd be remiss if I didn't talk a little bit about hiring. So how do you like I guess this is both we this can go towards mind body. And you personally, I would have to say, some of your success has been from being able to hire talented people, right? What do you what is it that you do? Is there a certain you know, certain interviewed styles or anything that you do in particular, that helps you be so effective at hiring great leaders? Josh: [34:15]So I would tell you that again, it's about the team, right? Like, it's not me, that's just doing the interview process. I've always had kind of like a battery of of interviews. Usually we'll target specific people to focus on certain areas. And so if we identify like, we're recruiting a CFO right now, our CFO is retiring. And so we have an outside agency that we're working with, and they've brought, you know, a handful of different candidates to us. And so I think by the time that we would get to even like bringing somebody to our board, they're going to talk to 10 different people in the company, because especially a role like a CFO or a president. It's just vital that you know a number one is fit right like is there a fit is there a core values fit is there a culture fit They're, you know, kind of a skill fit. And, and so one person in a 45 minute interview cannot assess that right? And part of it is, is how do you bring the I want to bring people along in that decision. So that it's they don't feel when somebody comes in that it's like, oh, hey, Josh, you know, pick this person, and now we got to go work with this person I want them involved in the decision making. And it's also kind of a recognition that, you know, somebody else might pick up on something in an interview that you don't because you didn't ask that question. Maybe they were going down a different line of thought. And so, you know, I would say that there's only you know, when I look back, I think I've made two or three hires that I deeply regret. And that's after hiring, you know, I mean, hundreds of people, but you know, probably 50 executives during my career. And so I think that's a pretty good hit rate, Max: [35:48]ya know, and going back to that relentless learning mentality, I always feel like, interviews are won or lost. And the questions that candidates ask when you open it up, like, hey, do you have a question? The types of questions they asked whether they're like, no at all questions, like pointing things out, or if they're truly curious questions. Absolutely. But speaking of curious, what do you what are you curious about now? What are you most curious about now? Josh: [36:10]I mean, I think, you know, two things. One is, is kind of a What is this world look like? And specifically in the wellness industry after the pandemic? You know, the industry reports say that 25% of the industry is going to be gone. And so, you know, what I wonder is, okay, well, how fast is it bounce back? Right? And what does the new normal look like for the, you know, for the wellness industry? Are we still going to be operating on, you know, reduced capacity? Are we going to be operating, you know, with just kind of hybrid models, and virtual and so forth? And so I think that's like, you know, that's one area that I'm, you know, I'm curious, and then probably as everybody that you know, depending on the time that you're listening to this would be curious about is, hey, where do we land with the election and everything that's going on in, in politics right now? Max: [36:52]Yeah, no, absolutely. In what do you find? Obviously, you've done a lot of things, right. You're very humble person. But what do you found? What do you find most challenging in life right now? I mean, work in life, Josh: [37:03]I think, I mean, so most challenging would be, I think, just the division and everything that exists today, even with among my own friend groups, you know, you get into certain, you know, whether it's politics, or, you know, globalization or climate warming or trade, there's very, there's so much polarization now that, you know, trying to find that common ground is is definitely challenging. You know, the, you know, the other part that I look at and think what I'd really like to see this get, you know, get settled, is, is just, you know, as we're thinking about the the broader competitive landscape, you know, when we look at peloton and what's happening there, and you have a lot of people that are saying, hey, it's all about virtual in the in the future. I don't think it is, man. I think that technology is important, but I think the community is even more important. And, you know, again, some of those same forces that are you know, pulling friendships apart are also kind of pulling communities apart. And so I think that that's another challenge that we've got as a as a society is, you know, how do we bring communities back together and and and do that the wellness community has always been kind of a very tight knit community. And we just had our bold conference today, we had over 1000 people attend that. And it was great to kind of just hear the stories of you know, of survival and struggle and grit and everything. That's, you know, that's been happening there. So yeah, so those are a couple things that I challenged by, I will tell you, like, jokingly, but one of my biggest challenges in work is I'm horrible with Excel, it is just something that I've never been good at, and I've never taken the time to get good at it. And now I have you know, a bunch of people in FPA and data science they can, they can do all the Excel work for me. Max: [38:39]I think one thing that's changed, even since I've known you is you traveled a lot for work. Yeah. And I think you you're the type of person that you you just it was part of the job. Yeah, but I think you actually enjoy it. Yeah. So you've had to change your lifestyle, which has been good for me, because I get to see you around town right more often. But it's been quite a shift. You correct? Josh: [39:00]Yeah, it's been a huge shift. I mean, I'm normally you know, racking up a couple hundred thousand miles a year, gone 50% of the time. And so, on one side, it's been great to be home. You know, last year, my daughter was a senior in high school. And so we got to spend really an extra six months together. And you know, before she took off to Cal Poly. And so that was great. And, you know, I'm home now I'm cooking most of our dinners. I love grilling, we got a smoker and a grill. And so I'm always out there, you know, doing that. But it has been a challenge also just being home more and you know, it's because I really miss the team. Like I miss seeing people I like going on, you know, trips meeting my you know, taking out the the top performers and all of our offices going and doing town halls and so forth. And so now we've just had to adapt to be able to do that with zoom. And you know, it's definitely not the same but it's better than nothing. Max: [39:49]Yeah, I think you're like me, I think when people will appreciate when you come out to see them more in the near future once we get further down this and I look forward to that because I'm the same way Old school and the right way where you know, you make it you make the trip to meet somebody face to face, shake their hand, maybe not shaken. Maybe an elbow bump these days. Yeah, but that's, but no, I agree. So tell me speaking of COVID. And so I talked to you, obviously, pretty often throughout it, what have been some COVID like blessings for you like this? I mean, obviously, this hasn't been great for a lot of people. But I think when you there's things that certain people take away, that it has forced them to maybe think differently, what are some things takeaways for you that have been positive? I mean, more time with your family? Yeah, with your wife? Josh: [40:34]Yeah, definitely those, um, you know, I think some other you know, positive takeaways. One is, it just kind of reinforces that, you've got to be agile in your thinking. So your, you know, your comment about, you know, always growing and so forth, we have a value that's consciously evolving. And so, you know, for us thinking about consciously evolving through the pandemic, it's both ours, our software, it's how we're managing our team, it's our office footprint, it's all of those things, we, frankly, have become so much more efficient as a business as a result of this. And we're able to, you know, we had, we had to think about the business fundamentally differently. And it's kind of like, hey, if you were given a blank slate, how would you redesign this business to be successful going forward? And, and so I think that that's been you know, for me, one of the the great takeaways from this is, is that, you know, you can have a quantum paradigm shift, you know, this was forced on us by COVID. But, you know, think about how do you reinvent yourself and, and know that there's always a, you know, there's always opportunity to improve and, and so I think that that's something that we've seen, that's been really positive coming out of COVID Max: [41:42]Yeah, amazing. So what's one thing that you wish people would stop saying? I mean, and I always think at COVID I write for me it's like the new normal Yeah, just kind of you know, the new normal is just normal for me, but anything that like sticks out? Josh: [41:57]I haven't heard it in a bit, but unprecedented. God that words are crazy, right? Like if I hear unprecedented again, it'll all go nuts. The other one that's like, no, it has nothing to do with COVID. But it's also started dying down. But you know, years ago, I used to go to the UK quite a bit. And I always laugh because they had the you know, keep calm, you know, Mind the Gap, keep calm carry on. Now you started seeing keep calm, whatever, everywhere, right? They had, you know, everything had sayings. And that just drove me nuts. Because I didn't feel like I could escape it. Max: [42:29]What do you think in the, in the future, going back to wellness and fitness, from what you're saying? And kind of what I think too, is people are always going to want to work out and people are always going to want to be, you know, part of a community. Yep. Do you think this comes back? The wellness industry comes back stronger at some point. I mean, that's, that's what I'm gathering from. Yeah, like very strongly, but yeah, about that. Josh: [42:52]I think so. I mean, we were sharing just today that like in Australia, that, you know, has done extremely well, I mean, they're an island, they can, you know, lock down a lot better than, than most other places can. But they've really bounced back, you know, better than than most of the England we call the English eight countries that we do a lot of business in. And what they're seeing is, is that their per location bookings are higher than what they were before. And what we think that is, is that people have just been bottled up, right, like, if you think about the amount of services that you forego during a year, if you're not going to a gym, you're not going to spa you're not going to salon, now all of a sudden, you probably got some money that saved up or you've got credits at your, you know, at your gym, or you know, your spa if you have a membership. And and I think people are going back and taking advantage of that. But I also think there's one other part, which is, you know, there's been a spotlight put on health and wellness during this and and, you know, I was just watching the news last night, and they were talking about, you know, how people with type two diabetes or people that have cardiovascular issues and so forth, that they're likely the ones that are going to be getting the vaccine first, right? And so you think about that, and you go, yeah, they are definitely the target. That should get it first. But man, I don't want to be in that category. I want to be healthy, I want to, you know, be able to, you know, live without, you know, worrying about some of these comorbidity issues. And so I do believe going forward, that people are going to be more, you know, thoughtful about their health. You already see like Millennials are very engaged. I think Gen Z is going to be there. You know, baby boomers were the ones kind of early on with the, you know, Jane Fonda and VHS and now they're a big component of our business. And as Gen X, you know, that we're in. As we start aging out and we start getting more into our retirement years, I think we're gonna be, you know, a lot more conscious of our own health than our parents were. And just like, our parents are a lot more conscious of their health and working out, like my mom does yoga all the time, she can do a headstand, I can't imagine that she's 72 years old. I was worried about her breaking her neck, but you know, she's, she's incredible. And so and I think about like the difference between her and her mother. So I think that it's something that over time, just generationally, it's not even going to become an A, you know, a thought it's just going to become part of kind of what society does. Max: [45:04]Yeah, that's what I think about the travel industry too. I mean, everybody that's used to traveling, it's just pent up and they want to travel so many places, I would say I'm the same way. And that opens up, I'm traveling probably more, just in case something happens again. Speaking of traveling, so you've you've traveled to 50 countries. Yeah. What have been, what's what's been your favorite place to travel to? And kind of why I mean, just in somebody that's traveled that many countries, that's that's kind of what you never talked about. Josh: [45:31]Right? Yeah. I mean, they're all unique in different ways. I would tell you that India, I thought was going to be one and done check the box. I went there for the global wellness summit with my with my family. We loved it and want to go back, we did the Golden Triangle. And, you know, we went to it's a ogra, Delhi and Jaipur. And so we saw the Taj Mahal and so forth. And I was just blown away by the vastness of the of the country. It's kind of like going to the US and saying, Oh, yeah, I know, the US and you went to Texas, right? Like, that's kind of like the space that we went to it wasn't, you know, you didn't see Miami, you didn't see New York or San Francisco or LA. And so now, you know, I really want to go back and explore India, my mom who has gotten really into yoga, she got into a major car accident, could not get help, here in the US from Western medicine was basically becoming a cripple, and went over to went over to India. And she lived in, I forget exactly the part she was in, but it was basically an aerobatic hospital for a month and a half. And she came back walking, doing yoga, all of the arithmetic, you know, treatment that she had. So I think that that's something that I want to explore it at some point in my life. But there's a lot of places I haven't been, you know, I've been going to 50 countries. You know, I haven't been to Israel. I haven't been to Jordan, I haven't been to Peru to Machu Picchu. So those are some of the places that you know, I'd like to go. Max: [46:49]Absolutely. It's been a bucket list stuff. So in your profile, I mean, obviously you traverse across the US on your Harley. Yeah. Have you done a lot of that? What are some other things that you would like to do on the the bucket list side of things? I know this is a sometimes a tough question. Josh: [47:04]And yeah, yeah, I mean, I there's definitely more countries I want to go to I just you know, I listed some of those. I'd love to do another you know, trip on the on my Harley somewhere, you know, kind of long distance. I'd love to drive a Formula One car. I've never done that before. So you know, doing something with a car. I've always wanted to get my pilot's license. And so that's something my wife's, she has to she has a father and a stepfather. They were both Navy fighter pilots. And so she's not thrilled about me wanting to do that. So we'll we'll see if that ends up happening. But she gives me a lot of leeway on my Harley. Not sure which is which is more dangerous. Right? Max: [47:38]Tell me what it is about. I've written motorcycles. I grew up riding dirt bikes and written a Harley. It's a long story. I had a friend getting axed on a Harley. So I just promised I'd never ride a Harley. So I've never had that experience of really going on long trips on Harley's, but what is it about riding a Harley, that is get you in the zone that is most fun for you, you know, Josh: [47:56]I think there's a couple things. So the first is, is I just I love the feeling like it's like freedom, right. And, you know, I always envisioned myself as like, you know, a cowboy back in the 1800s driving across, you know, going across country on a horse, but I'm on an Iron Horse this time, right and, and so you see parts of the you see parts of the country that you wouldn't normally do, I love road trips, but you know, I wouldn't normally go off and take a weekend and drive around, you know, certain areas like I like I do on my on my motorcycle. I love the smells. It's really funny. Like I say this, my wife's like, You're like a dog or something right hanging your head out the window. But like, I love the smells, when you go through you smell the wild wild flowers, you smell the pines, you smell like all of that. And, and that's great. And then the last thing is, is that it's like it's really my Zen place, it's like the only place in my life where I can be 1,000% present, because you have to be man, you're you know, when you're zipping along, you know, I go a little too fast on time. So you know, so you're going along at 90 miles an hour, you stuffs coming at you super fast. And that pothole that is 100 feet in front of you is going to be on you and you know half a second. And so you're always scanning you know everything in front of you. And so you have to be present. So I'm not thinking about my earnings release. I'm not thinking about a board meeting. I'm not thinking about you know what any of these things, it's just you're 100% present and so for me, that's what I love about it, Max: [49:14]man, amazing years were typical guys that really like to go fast, right? You know, do things cars, but Well, I'm gonna I'm gonna go into some rapid fire questions. Sure. What's the first thing you do when you wake up in the morning? Josh: [49:27]Well, now that I live in Arizona, the first thing I do is I have a glass of electrolytes because I wound up in the hospital one one day after working out and not having had electrolytes. So that's the very first thing I do now. Max: [49:39]What about a book that you've read more than once? Josh: [49:42]Um, you know, so I'm not a big book reader. And so I would say that probably the one and I recommend this book to a lot of young leaders at mind body is Covey's Seven Habits of Highly Effective People. I think I think that's a great one. Max: [49:57]Awesome. What person has had the biggest impact on your life? Josh: [50:02]Well, I break it up into into three on on who I am as a person and a human, my mom for sure. Because I mentioned my dad passed away and she raised me I was not an easy child, you know, at that point at 12 years old impact on kind of like my life and and the happiness that I have and how I live today is my wife. Absolutely. We've been friends since since junior high and didn't start dating till after college. And then on business was my uncle. And he, you know, was a serial entrepreneur also went bankrupt. And you know, so I saw the high highs, the private jets and the house in Aspen and I saw the man I'm destitute right now and then came back and built a company and took it public. So really, you know, talk about grit and determination. That was something I learned from him. Max: [50:47]Yeah, you've talked a lot about him. And in our conversations, yeah. If you could teach one subject to children in school, what would it be? Josh: [50:54]Grit. I think it's, it's really one of the things that people you know, need to have if they're going to be successful in business, especially if they're going to be, you know, entrepreneurs. And I also think it's in life too. Like, it's, you know, we think about the pandemic, right, like, if you're not able to handle adversity and be able to muscle through it, and so forth. It's, you're gonna have a challenging time right now. Max: [51:18]Absolutely. Are you a morning or night person? Josh: [51:21]Morning. Max: [51:21]I thought that Yeah, what's the most spontaneous thing you've ever done lately? Josh: [51:31]You know, I gotta say, I'm not super spontaneous. I'm definitely more planned. You know, I mean, the normal times we plan out our life, you know, six to nine months ahead of time. So I think the most spontaneous thing I've probably done was, you know, take it take a day off, and I went did tactical training with, you know, with an ex marine? That was the most spontaneously got did. Max: [51:52]If you could change one thing about the world, what would it be? Josh: [51:55]I think just kind of all of the division that's happening right now, you know, and the lack of discourse and and, you know, engagement positively, like, I always like to assume positive intentions, you know, and that, you know, that there are ways for people to bridge their differences without being so polarized. And I just, I feel right now, like, as a as a society, we're becoming a lot more polarized. And, and I just, I wish there was more room for dialogue. Awesome. Max: [52:21]Awesome. Well, I'm going to start winding it down. I think. I try to keep these to about 45 minutes. Yeah, totally. Listen to them. But you're listening to the built on purpose podcast with Max Hanson, brought to you by why scouts, you can find all of our past and future podcasts at yscouts.com Josh, I'm going to give you the last word, what advice do you give everyone as we face an increasingly challenging COVID? environment? Josh: [52:45]What advice? Well, man, that's a good question, Max. I think that, you know, right now, it's, it's you got to have patience, because this is not going away overnight. And, you know, I think that it's it's important to, you know, pay attention to what your local, you know, municipalities are saying about how because everywhere is different, right? Like how you're going to deal with it here in Scottsdale is going to be really different than if you're in Boise or other places. And so, I don't think that there's a, you know, one size fits all approach to this. And so I think that people just need to have patience and recognize great progress that we're seeing on the, you know, on the vaccines. And so hopefully, you know, by the time we're in summer, we're at a point where people that want to get vaccines can and for those that don't want that, that there's at least therapeutics that are out there. So I think it's patients and everybody right now has been so pent up that there's a lack of patience, and I think that's what we need. Max: [53:36]Awesome. Awesome. Well, thanks again for today. It was wonderful having you on the show. And I look forward to maybe do it again sometime. Yeah. Josh: [53:42]All right, Max. Thanks, man. Thanks, Josh. I appreciate it. Announcer: [53:48]Thanks for listening to the built on purpose Podcast, where on each episode, we interview exceptional leaders, entrepreneurs, authors, philosophers, and some straight up interesting people to explore their outlook on life, work and leadership. You can hear any of our previous shows 24 seven right here on Star worldwide networks or wherever you get your podcasts.

How can you make sure you hire the right person for every job? On this episode of the ROI Online Podcast, author and senior-level recruitment expert Brian Mohr shares the key to hiring with purpose.In 2011, Brian Mohr was the Senior Director of Talent Strategy at P.F. Changs and Pei Wei Asian Diner. His job was to make sure any senior-level positions were filled with the best person for the job. As part of his responsibilities, he worked with executive search services, locating individuals who fit the job description best based on what they looked like on paper. He found the experience to be very transactional. It didn't consider whether the applicant's values or personality aligned with the company's, which is often even more important in the long run. So Brian left the company and started his own executive search firm with co-founder Max Hansen, Y Scouts, to fill that missing piece of the recruitment process. He and Max Hansen wrote a book, Hiring with Purpose, to share their human approach to hiring.Culture is something that many, many business owners struggle with. Brian notes that your culture is extremely dependent on the people you hire. if you manage to craft the culture you've always wanted, a single bad employee can corrupt the culture. This puts a lot of stress on entrepreneurs when a job becomes vacant. They feel overwhelmed and worry that they'll hire the wrong person and lose what makes their business so unique in the first place.To avoid this, Brian suggests hiring with a proactive mindset, creating a planning process so you're prepared when a job opens up, speak to stakeholders to see the kinds of people you should be hiring, and research candidates well before their first interview.Although he is skilled in the world of senior-level recruitment, Brian's original dream was to be a musician. When that didn't happen, he started to reflect on his life. He joined an EO forum and made good friends by being vulnerable and showing the good, bad, and the ugly to a group of strangers. Brian began to see the importance of vulnerability in and out of the office. Psychological safety is the biggest part of an individual's success at work. You have to have a place where you can share raw, real emotion with people you trust.Today, Brian's focused on finding ways to bring entrepreneurs together using music, story, and human connection. You can get ahold of Brian here:brian@lifetracks.meLinkedInRead Brian's book:Hiring on Purpose: How the Y Scouts Method Is Revolutionizing the Search for LeadersRead the books referenced in this podcast:How Google Works by Eric Schmidt and Jonathan RosenburgGet your copy Steve Brown's book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!Thinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)

Today's guest is Ian Lopatin, the Spiritual Gangster. Announcer: [0:03] Live, it's the behind the resume podcast, with Y Scouts, Max Hansen, where you get to know the person behind the resume. The interesting stuff people never hear about just by looking at a profile here intimate conversations with leaders to learn their story, life hacks, life experiences, and any other interesting practices or learning experiences that have made them who they are today. You know, the interesting stuff. Now, if you're ready, let's go behind the resume. here's your host, Y Scouts admin max Hanson. Max: [0:42] Hello, everyone. Welcome to Episode One of behind the resume podcast with Max Hanson. We're purpose driven leaders dig deep to share insights on what got them to where they are today, even more importantly, where they're preparing themselves for better tomorrow. Today, our guest is Ian Lopatin who's currently the co founder of spiritual gangster, a hip yoga line. That's all about spreading good vibes, giving back and choosing kindness. Before creating spiritual gangster Ian was a lawyer turn Yogi, where he started ran and sold at one yoga to lifetime is a close friend and one of the positive most positive people I know. Ian, welcome to the show. Ian: [1:14] Glad to be here, Max. Thanks for having me. Max: [1:16] I have so many questions for you and so many things to talk about. So I can't wait to get going on this. This could probably last for like four days. Ian: [1:22] I'm looking forward to it. All right, well, let's go. I ate before I came here. I don't know four days will work. But I didn't Max: [1:27] Robin four days. Okay. So this is episode one. So no pressure. But we did have a built on podcasts before this. And there was 39 episodes with Brian Moore. So this is my first episode a little nervous. But let's get after it. First of all, frame it. This is behind the resume is the vision of this podcast is really to Front Load the business stuff and then go deep. So we'll get there. And then for all the listeners out there, Ian has not been given the questions, so he's not prepared. With that said, Ian, if you want to pass on a question. I have lots of good questions. Feel free to just say pass and we'll pass. So here we go. And then at the very end, then I'm going to go into a rapid fire section. We'll go through questions a little bit quicker. Good. Awesome. All right. So here we go. Tell me about your nickname, The eagle. I just discovered this at a current text conversation with him. I asked if he had any nicknames. And he said the eagle and I couldn't wait to hear where did it come from? Ian: [2:19] So this is interesting. It comes back you know from we used to live in LA. And it's if we would always be wanting to deliver you something special. They say the Eagle has landed. And it really became from like, we're flying high. So we got the eagle. Max: [2:35] All right. All right. I love it. The eagle makes a lot of sense. All right, what's the most interesting thing going on in your life right now? Ian: [2:44] Well, one thing I'm really excited about spiritual gangster I've been a lifelong fan of the Grateful Dead. And in two weeks, we're launching a collaboration with spiritual gangster and the Grateful Dead. So it's an amazing way for me to share with everyone in spiritual gangster how much the Grateful Dead has been an influence on my life. And you know, we're we're bringing that ethos and vibrations and getting out to the spiritual gangster gang community. And to me, I'm super excited about that, because as a lifelong, Grateful Dead fan, and seen, you know, over 50 shows, and they've been a massive impact and how I see the world. And now I'm really excited to get to share what I love with you know, people that I love. Max: [3:26] I love that i i know i know you so well and I didn't know this was going on. We also went to a Grateful Dead show right before COVID hit was dead Ian: [3:34] Dead Company, which was amazing. And they're they're doing they're doing amazing. They're keeping on the vibrations of the grateful that you know, even one thing I was saying is God bless John Mayer, I love what he's doing. And I love how he's really, you know, made the Grateful Dead music relevant with younger generations now. So that's awesome, too. Max: [3:51] Yeah, Brian Moore be so proud of this podcast, starting out with the Grateful Dead content here. But so spirit, speaking of spiritual gangster, it's a brand I love. How did it come to be? I know it's a big question. We'll dig a little deeper in there. But how did it come to be anything about spiritual gangster? Ian: [4:07] So spiritual gangster, it's always been a movement to us. And you know what I used to teach yoga here and we had a chain of yoga studios and we would teach yoga really all over the world. But one of the things that I used to do is I used to teach yoga to hip hop rap music, and it would be anywhere from like Tupac to Biggie to Nelly back and a friend of mine after class one day she came up to me and she said, You're a gangster. You're like a spiritual gangster and we started selling t shirts that we sold in our yoga studio here. And once we ended up deciding to sell the yoga business at one yoga lifetime fitness, you know, we kept spiritual gangster because it really started as the house brand that we were selling in the yoga studio. And then you know turn from really a hobby to an expensive hobby and passion into you know, now a global movement. Max: [4:53] Oh, I love it. I love it. Where When was that? When did you first No, it was a movement Ian: [4:58] from the beginning. I mean, we you know intentionally what we realized is when we created the yoga studios, you know, we created almost I mean, like Howard Schultz, they were the third place where people would come in and be like a fitness thing, it would be a social element and also have a spiritual component. So they come and they could mix with community. And what I realized in the yoga business, it was extremely labor people dependent, and in order to scale that you just have to manage. And so what we wanted to figure out is how can we take the vibes? And really what what we learned from building the yoga community, and how do we share it with the world versus our local community here? So that was always our intention behind it. Ian: [5:38] And now, it's really, you know, snowballing. Max: [5:41] Yeah, I feel so good. When I wear my spiritual gangster stuff, man, and I've heard you talk about this, you've said this to me before, but you talk about how people represent brands. And then when you wear your spiritual gangster shirt, you are the brand. Ian: [5:54] So I feel like it's superhero clothes. Sometimes for as adults, I mean, we get more letters from people who are, you know, whether they're dealing with a cancer treatment or something, then the the shirt makes them feel better about themselves. And I wear it every day, or they're going to, you know, give us big speech, and they put on a special shirt. But I think it allows people to feel better about themselves. And you know, a friend of mine who used to have an ESPN show, and he would travel all over, and he would wear our brand. And he wore a couple other brands. And he would say, hey, he and when I'm wearing these other brands, I feel like I'm repping the brand. When I'm wearing spiritual gangster, I feel like I am the brand. And that's what I think a lot of people, you know, there's a lot of spiritual gangsters out there. And people define it in different ways for themselves, but we want it to be empowering for people. And I think that, you know, you are the brand when you're wearing it. Max: [6:40] Yeah, no, I definitely feel that way. So let's talk about Tell me about the at one yoga journey that led to spiritual gangster I just realized as I was kind of digging around preparing for this, that that was like a 13 year journey. Is that right? Ian: [6:53] Exactly. So I went to law school in California. And in my first year law school, I was, you know, law schools are very competitive stress environment. And I was looking for ways to just, you know, de stress and I was learning to surf and I wasn't good. I was just getting pounded, and I go running. And my mom said, you know, go check out a yoga class and yoga. This is about 25 years ago, but yoga was starting to boom in LA. And I went to a class and it felt amazing. And then I had a like a lot of synchronicity and serendipity happened. But one of the greatest things that happened to me is I was flying back from I went to see my mom in Florida. I was flying back from Florida to LA. And she gave me a yoga book. So I got on the airplane, and there's an Indian guy sitting next to me in a satin jacket with a tiger on the back and his wife. And I take my yoga book, I'm like, he's like, Oh, you do yoga, I am Bikram I'm like you want to see my book, I've no idea who the guy is. At the time. He goes, I have my own book 2 million copies. So I landed I went to the border bookstore, borders Bookstore at the time when they existed in Westwood bought his book and he was literally 10 minutes from so I would go to Bikram once or twice a day. And I then I ended up taking a teacher training at yoga works. And this time when I first started going to yoga, there was like 10 or 15 people. And by the end of the year, there was like 80 to 100 people in the class, it was just like at a tipping point. But it was only happening in New York and LA. So I come out to Arizona on family vacations, and I look for the yoga studio. And it was, I mean worse than like the basement of the dirtiest motel six, and it just didn't exist here. So you know, one thing led to another but I took some business classes at UCLA business school and wrote a business plan. And I had some friends who sent me money. And while studying for the LA bar, I ended up opening the yoga studio in Arizona. And then for the first like six or eight months, I would be a yoga teacher on the weekends and fly back to LA be an entertainment lawyer and then like twice a month fly out here. And you know, what I realized, you know, pretty early on is that for our business really to work, I had to quit being my being a lawyer and move out here and really run it. Max: [8:56] Yeah, how long were you an attorney for? Ian: [8:58] So I was an attorney briefly. You know, I got the job my second year, and I worked there less than four months. I knew immediately like, I just, it wasn't for me. And was really, this is a funny story to like, I came back on vacation, I went to go quit my job like four days, five days in a row. And I kept going into the office to quit, but none of the partners are there because it was over over the holidays. And they had given me like a big like bonus to start, you know, and then they gave me another holiday bonus. And I offered the bonus back. And they're like No, thank you very much. But if you want to come back, you can come back. And then after that they changed the clause that if you quit being a lawyer within a year or two you to pay back the bonus. It was funny. Max: [9:37] That's amazing. That shit only happens that Ian lopate and by the way, in fact, I'll jump in there now, because I think this is hilarious. There was one point when I first met Ian and a couple years ago that I ran into him like four times in a week. And so I hadn't really I didn't know him that well yet and I kept saying like what's crazy I keep running into you. And I will say that the better that I've got to know Ian There really is no coincidences, like, you just you open yourself up for what's going to happen and it just happened. So I mean, talk about that. I know there's this couple of things I want to touch on with that. But you kind of take that run with it. I know things just you just feel like they just happen if you set yourself up. Ian: [10:15] And I'm a big believer, like interesting coincidence gets misinterpreted. Coincidence comes from the Latin terms when two angles coincide. And that means perfect alignment. So everything's coincidence. The idea is just to be open to it. So I, you know, I'm a big believer of like, showing up open and seeing what's here for me and you know, one of the things and I, I call it creating friends and Fred's are one of my teachers, Dr. Berry taught me this, but as friends in the energy, so everywhere I go, I create friends to be like, oh, they're like, you know, this is a great story. Just a simple one. The other day, I was flying back, I went to see my sister for and took my son. And we ended up flying back. So we we got to the airport. And, you know, I got there a little bit early, and I wanted to come home for my other son's birthday. And I saw Oh, there's another flight there. And it's, it's open. So I kind of do my energy exercises, tapping on the energy. And I walk up and say, Hey, can we get on this earlier? flight? They said, Well, we have policy. We can't you check bags. We can't put you on the earlier flight. Okay, thank you. But uh, let me see what you can do. Five minutes later, the ladies like check. So the supervisors come back to me, she goes, Oh, sir, we got you on the flight. No problem. You just gotta get your own bags. I'm like, No, she's then then I sit on the airplane and they tapped me when I get on the airplane when I'm supposed to be on. They said, Oh, sir, we want to go sit up in first class. I was like, perfect. And then my bags got there. And I didn't have to pay anything. But that kind of stuff happens me all the time. Like you find someone lets you in the door. There's Fred's available everywhere if you if you create them. So I'm always looking in the moment. Okay, how's this supposed to work out for me? You know, one of, you know, my favorite trips, like we talked about is like, you know, going to the, the NCAA, I mean, the NBA Finals game, I show up to the wrong airport at like two in the afternoon after the dead shows we were at together in LA. And I get to the airport and I go to the wrong airport, I go to Burbank instead LA. So I'm like, okay, tip office in three hours. There's no commercial flights. I ended up getting a ride from another friend of mine who owns the wires on their jet, we circle the arena, I walk in the arena, I get to hang out with Tony Robbins before tip off, and then fly home on another private jet all because I went to the wrong airport and missed the flight. So I just I'm a big believer in, you know, everything always works out. You just gotta stay open to it. I think that a lot of times the best plans happen once once the first part of the plan kind of goes awry. Max: [12:34] yeah. No, that's awesome. I think you and I talked about you just feet you you can walk in as basketball Stadium, but he is very into basketball, run into it. In the front row. It's son's games. And he can walk into the stadium and end up in the front row. Even if he doesn't have tickets. Like, he's just how does that work? Ian: [12:51] It just always works. I mean, I have to, you know, have to say last year, I think I was in seven different arenas and got to sit on the floor and all the different games and just not even having a plan. You know, Phoenix, we have courtside seats, but just sort of would happen one thing would lead to another and I think to that when you share what you love, then it comes back to you 10 acts. So I mean, one thing I love is basketball is sharing and VA and it comes back to me and I think that just planting the seeds for that flow to come back to you always. You know, just it just works if you stay open to it. Max: [13:21] Yeah, yeah. Well, speaking of that, so everything kind of just happens for a reason. And things have worked out pretty well for you and, but he's also into a lot of personal development stuff. And I know this personally, because he was in we took a positive intelligence course and we're in the same pod. And I think he told me he took a happiness course at Yale. He's been the it's at least two or three Tony Robbins events that I know of. But tell me a little bit about why personal development such a priority to you and then let's talk about some of the personal development experiences that have been that you would rank the highest Ian: [13:55] i think you know, one of the things from the positive intelligence class that I learned when we did together is my one of my number one drivers. I'm curious, I love to learn and I love to grow and I also realize I'm my own graves asset. So I'm always learning I'm always reading I'm spending it's just part of who I am and allowing myself to become you know, just you know, I like to get healthier wealthier, smarter, more intelligent everyday and continue to expand we live in expanding universe. So I love to keep feeding myself. You know and i think that i've you know, Robin Sharma has been a really good friend of mine You know, I've done a lot of stuff a Tony Robbins has been incredible. You know, someone I'm working with right now who's absolutely amazing. As Dr. Barry Margolin, he does energy for success. We've done landmark stuff together. So I'm always consuming different different types of stuff and beyond just intellectual stuff. We've done Wim Hof breathing, you know, we have a couple trainers we work with all the time. So you're we're working mentally and physically all the time to to have more energy to have more vitality and also just grow and learn and I'm a big believer of like, once you get the lesson, then you can move on. So how do I get the lessons quicker? How can I learn from others? So I don't have to make mistakes the hard way. And, you know, so that's a part of, you know, my life philosophy. And it's really allowed me, you know, to continue to build who I who I am. Max: [15:19] yeah. Well, speaking of that, I have spent some time with you. And some of my favorite memories are showing up to his office, and he'd have a, you'd have a bathtub full of ice for us to do ice ball. And so let's talk about daily routines and rituals. I mean, I've done you know, some some stuff with you bio chargers, stuff like that. Let's talk about what you think works the best and in an ideal world, and then maybe talk about what you've been working on. I know you and Craig, we're working on some stuff, as far as you know, the kind of the biohacking side of things. But let's talk about first of all, your favorite daily routines and rituals. Let's talk about that first. Ian: [15:53] So, you know, things that I do daily are I do a journaling, I actually keep three journals, I keep a five minute journal, which is how I started journaling. And my mother passed away about three years ago. And I've journaled every single day since she passed away. And the other two journals I keep, and this comes from the Dr. Barry Morgan's course, energy for success. I keep one journal, which has all my goals for the day. And then I keep the whole idea is that I'm building a platform to live my life on and this platform is not only am I building, I'm building it, so I can take it with me. So I write goals and all these different areas and relationships and expanding finances and creativity and intelligence, and health and vitality and serendipity. And so this, this platform continued, I feel it every day. And then there's a whole second journal that keeper only my wins. So when something great happens, coincidence, serendipity things drop into my lap, I keep journaling and writing those. So I'm, I'm keep investing energy. And it's like momentum, life works and momentum. So those are my momentum practices. I do breathing exercises every day. So a meditation slash breathing exercise, you know, we have a cold plunge in our house, I'm a huge, I did a cold punch before I came over here today. And then I I work out, you know, I have a trainer, I have multiple trainers who come to the house. And, you know, someone told me this is funny, because we're kind of recording this at the end of COVID. But these people said, you're going to come out at COVID three ways, a hunk a drunk or a chuck. So I think it's you know, you right now, you know, a lot of what I've always been working from home, you know, I've always been working from zoom, I've kind of like created this thing. And now a lot of things are the world's moving in that direction, where you can be casual, where you can get a lot of stuff done, you know, without having to have an office and go to a lot of people. And I think that, you know, what I'm finding is that I've been doubling and tripling down on all these practices over the last like three months. So instead of a trainer twice a week, I've had three different trainers twice a day. So really stepping up these practices. And you know, what I find personally is my coincidence, increases my synchronicities, my vitality, my energy, and also like my abundance and prosperity. I think everything's related. And I think that, you know, you have to raise the entire platform. Because if you're wealthy and even though healthy, have nothing if you're healthy, and you've no access to abundance, it's a much different life. And I think that you have to have relationships and creativity and all this stuff, his life is set up for us to succeed. And I think the whole key is fueling yourself to have enough energy and vitality and be open enough to take advantage of that and enjoy it. Max: [18:30] Yeah, yeah. And I've heard you talk about how life is happening for you, not to you. So think about in thinking of how COVID How has COVID happened for you, and not to you? Ian: [18:42] You know, I more blessings. I mean, our business has never been better, you know, we have a business that is gone now, even more and more direct to consumer online. So that's fantastic, we'd have a better relationship with our customers. You know, I've had more I used to have to travel a lot our office or in LA. Now I have way more quality time. You know, we both both have four kids, two younger boys. So I got to spend way more time with my kids and I ever had not been traveling and just also to building fitness and routines and getting the trainer's to come over and really working on a real platform and a home base. These have been all massive blessings, my relationship with Vanessa, like so many things have really blossomed and even like working on our house because we're all traveling. We never really did all this stuff. So for me, it's been building a great platform to really thrive off of and also getting in better shape physically and mentally. I think now more than ever, people are afraid. And that's what I think this thing is brought up and people it's brought up fear, money and health, which are like the two most root basic. And I think it's more important now than ever to take care of your own mental state and your physical state. Max: [19:55] Yeah, yeah, absolutely. So I was lucky to I got to Idaho, and We are a 200 yards from the fitness center for the first two months of it. So Ian: [20:03] when I mean I would love you to show me pictures of your, your red light deal. And I mean, it's, it's all these things and you realize when you're doing these things to take care of yourself, you feel so much better you have more time for your kids, you have more energy to do the things you love. And I just think that the number one biggest thing that people should be investing in is themselves and their own health and wellness. Max: [20:23] Yeah, I agree. I was doing great. At the beginning of the summer, I was in really good, really good shape all of June. And I was eating a lower sugar diet. And I was up in Idaho. And this bartender that I had been to a few times I was drinking a little bit more often than I normally do because we're at the lake. And I told him, Hey, can I just do the vodka soda, the North 44 and soda, because I'm not really eating a lot of carbs. And he said to me, this is my kind of downturn where I started to gain the COVID-19. Now I'm starting to take it off again. But he said to me, he said, You know how much sugar is in that vodka? I'm like, Oh, shit. So So from that point, I, you know, kind of threw the diet out the window for a little bit. But I'm coming back. I'm coming back. So speaking of like, extreme body hacking treatments, I've done some pretty extreme stuff. I mean, I don't know, I used to plunges that extreme. But when you're jumping in a little ice bath with ice on it, that's, you know, pretty extreme. What would have been the most extreme, you know, kind of treatments or things that you've done? How would you rank it? Ian: [21:25] So I think, you know, it all depends. I think the Wim Hof stuff can be very extreme. Because it's all mentally it's very way more mentally than it is physically challenged. And the idea to be able to get yourself to go in the ice bath and not freak out and regulate your breath. And also the breathing exercise. I've been really into breathing practices lately. There's a great book by Daniel Nestor called breathe, and I just finished another book called The oxygen advantage. I think that breathing is like the new meditation, you know, people are really becoming aware which in meditation was a new yoga, people are really becoming aware of how important conscious breathing is and to breathe through your nose. So there's a lot of different breathing exercises that I've been doing that can be extremely intense, long breath holds like four or five minute breath holds. So that and I think it's overwhelming more mentally than physically. Those are the things that I'm kind of playing with now that I seem that I feel, you know, I mean, we do a lot of fun stuff that people heliski we do a ton of heliskiing and things that I don't necessarily look at as being extreme. But it's, it's one of the happiest places on the planet for me out in the middle of nature skiing powder with no one around. And it's so that that I think that's a spiritual practice for me as much as anything. Max: [22:43] In it, Ian will just disappear and he'll all sudden be surfing or heliskiing. Somewhere, it's just part of part of being Ian. So what is a model you live your life, I'm gonna change gears a little bit here. But what is the model you live your life by? Ian: [22:55] Share what you love. Max: [22:57] love it. Tell me about an experience that changed your life. You can pass Ian: [23:01] almost, I almost failed out a law school. And then I studied and applied myself. Really, really, really. And I finished the top of my class like top five people in my class. And that really led me let me realize that I could do it my way versus having to do it the way everyone else was doing it. Max: [23:19] And that was you graduate from UCLA. Right. Ian: [23:21] I graduated from UCLA. So Max: [23:22] it wasn't an easy school. Ian: [23:24] And it was just it was a great experience of of trusting that I can get it done doing it the way that I wanted to do it versus kind of falling in the matrix or getting getting stuck where everyone else was going. Max: [23:35] Yeah, going back to the foundation, because I think this is important. And I don't know if I've ever asked you about this. So I might as well learn some stuff and share it with everybody else that's listening. How did you first get into yoga to because I think that was kind of one of the foundational things if you talk about, you know, just the the positive nature and just you know, how you carry yourself, what was the building block, like when you're younger. Ian: [23:56] So, you know, it's interesting, my mom was very spiritual. My dad was a lawyer, but my mom was very spiritual. And she had some health problems that, you know, open her up to a bunch of alternative healers. But one of the things we used to have, she would have this guy come from Swami satchidananda, his ashram, this guy, Bob Burns, and he would teach yoga, and I used to think it was like crazy, but we do like shoulder stands and headstands. And I got away from it. And then my first year of law school, I was, you know, I was going through an ending of my college relationship with my old girlfriend and just feeling stressed with law school. My mom's like, you should go to yoga, and I went into yoga, and it felt amazing. And I do think that yoga, you know, it's not like a magic bullet for things. But for me, what it's done is it's opened me up to this whole world of, I don't want to call it self help but self discovery, and going deeper and learning how to work with my own body and getting into it. And it really, you know, changed my path like I was extremely not flexible. I mean, I think I was not flexible mentally as well as physically and it's really really opened me up. And it's also allowed me to experience so many different things that came from that. Max: [25:06] Gotcha. Ian, by the way, is one of the only guys that will walk up to me and fix my posture from behind him grab my shoulders and open me up. But I will say, I, since you've done that the first time, and he didn't just do a once every time you'd see me walk up, and it was like my mom, you know, grabbed me and put me in the right position. But so he grabbed me and opened me but I, since then, I always do this and that he you can't see it, because you're listening. But he's got his arms open. And he's, you know, stretching out, but he's opening himself up to talk about posture and like, Why so that's so important. Ian: [25:36] You know, I think they all these different things about body language, but what you're saying is only a portion of how you're communicating. And there's a great thing we should share with your audience. There's a Stanford professor called Amy Cuddy, who did a TED talk on posture. And it just, it's amazing. Just how physical posture affects everything not only affects your mood, but it affects how people perceive you. And, you know, I'm a big believer of like we talked about earlier, if you're gonna make the most of your environment, you have to be open to it. That's why I like heliski. And that's why I'm getting the fly fishing, you have to be tuned into your environment, like even golfing what's happening in the, in the elements around you. And when you're closed off physically, you're not tuned into your environment. So I think that how you carry yourself, you know, we have all these sensors, we're more than five senses, we have hundreds of different sensors in the body. It's like when you learn to ride a bike, no one teaches you ride a bike, all of a sudden, you get it right, you turn on the sensor of balance, someone's sensor balance is so good, they can walk across a tightrope in the middle of the Grand Canyon. And once you learn how to ride a bike, you never forget it. So life is like that. How do I get these sensors open, that are closed. And then I have all these different experiences their sensors around money, there's sensors around intelligence, there's sensors around everything, but getting your body open is is massively important. And most people close as they get older, when we you know, we're for me, I'm that's why I'm learning. I'm growing. I'm doing all this self discovery. So I every day, I want to be more open than I was yesterday. more flexible. Max: [27:02] I love it. I love that to my goal, too. So tell me on that note, and this is kind of in the same vein, what do you attribute your success to? And we're talking about I mean, all of this does, but if I asked you that question, like how would you answer it? Like what, how do you what do you attribute your success to? Ian: [27:19] I you know, it goes back to me of the notion of planting seeds. So I think there's a, I grow things in my life where other people are like hunters or gatherers. So like I have, there's a one of my greatest teachers, a guy's greatest geisha, Michael Roach, and he wrote the book, the diamond cutter, and he's the only white guy who's like a master of Isa. He's a geisha like, which is like, I'm a cardinal of like Buddhism. And he has a four step process to get what you want. One is like, figure out what you want. Step one, pretty, that's not even most people can't even get to that. Step two is find someone else who wants what you want. Step three is go help the other person get it. So that's counterintuitive. Most people you know, it's like in order to get it, you got to give a fourth and the fourth step, which is like the real magic how you fertilize it is like when you're at home and you feel really good about helping the other person get it. So I'm a big believer of success comes from planting seeds and being generous. You know, one of the things we talked about, we didn't talk about this, but since we started spiritual gangster, you know, we've done I think over 13 million meals now with Feeding America plus we do a bunch of other stuff with but we found what I call karmic business partners. So when it's not just the company, spiritual gangsters winning, every time we sell an item online, we donate a meal. So the customer gets the karma donating the meal, and someone gets fed. And so it's it's important that you know, I call it 360 degree winning or even things that happen spiritually, when someone walks in the office. It's not just the owners who when the employees when the customers win, but the FedEx or UPS guy wins the everyone feels good and feels the energy. And that's how I think it's important to build things. And I think that's why it's successful. Because we're having a real positive impact, and it's intentional. Max: [29:06] That's what I love, too. If you go to their website, they don't brag about this. They do it for the karmic reasons. Ian: [29:11] For years, we didn't even share about it. And now I feel a lot like way better about sharing about it. One thing you know, you know, one of the greatest things that we talk about, you know, you do things and all these wonderful things come from it, like you know, we had a great thing. And one day we were on Good Morning America, Savannah Guthrie, whose initials are SG love spiritual gangster, she got to pick one brand in the entire country. And she made her shirt called like you with my wife. And in five minutes, we sold enough to sell to give 3 million meals. And we got Tony Robbins to match it. And that's how I ended up getting connected. Tony Robbins who ended up inviting me to date with destiny. Of course that's how it happened. So it's just like these things snowball in a way better than you could ever expect it. Max: [29:56] yeah. No, I love the given back piece of spiritual gangster, it's one of the reasons I love the brand. It Tell me about the challenges and finding one's purpose or challenges you've had and kind of finding your purpose. I mean, it sounds like you're a spiritual gangster, you know, I kind of know you and met you just a couple years ago. So you're pretty far down the journey, but in finding your purpose in life, and maybe maybe you're still in the search purposes, a journey for sure. But tell me about the challenges and finding your own purpose and, you know, kind of share the challenges other people have that you see and finding their purpose. Ian: [30:32] I think clarity is powerful. So, you know, one of the things the practices that Tony Robbins I got from David s&c is you get really clear of like, you know, what are your drivers? What do you value the most, and we even, you know, did a little bit of that in positive intelligence, but what's important to you and then every year I keep a board of these are my four goals for the year. And then when you get them you want to always be setting new goals. I think a lot of people some people are super successful, they reach their goals, and they don't set new ones and they kind of plateau. So you always want to be you know, right as you get close to hitting a goal, you want to set another one. And I think that it's you know, one getting clear what you're going for because clarity is power. If you don't know what you're aiming at, you don't know when you're gonna hit the target or not. So I'm a big believer of like writing things down even the journaling, like I write daily goals and things I wanted to have a great podcast with you and be able to share the energy with people so it's very you know, important for me you know, specificity like being clear like you the way you can work with the universe's you'd be clear, you know, and I think one of my one of the greatest examples, and this gets back to it is not only people like you know, we like to golf like you want to focus the fairway, not the water. But Ghostbusters, one of my favorite movies is the greatest example of like, how most people work with the universe. Most people figure out their I don't want this, I don't want this. I don't want this their biggest fear the Stay Puft Marshmallow Man. And guess what peers the Stay Puft Marshmallow Man bigger than ever. So most people are focusing on all the time of what they don't want or talking about what they don't want. It's important to be positive and speak about what you want in a way that you're having it versus the universe doesn't understand. No. So it's just you're always manifesting your your fears and nightmares. And I think most people are stuck on that channel. Max: [32:18] It's a frequency. Yeah, yeah, we were in our positive intelligence course together on our pod. So we'd have these conversations. And every morning I get up to work out I'd see a deer. And so we're trying to figure out what that is. And to Ian's point, he said, my dad died three years ago, and he loved coralayne rows that he said, Every time I saw a deer, it was probably my dad, which I don't know if I think I probably mentioned this before, but since that time, I probably saw 10 deer a day there. So it was well, there's Ian: [32:44] another great book for your readers called signs. And there was she was just on the goop deal. And, and I read that book, and I shared it with you. And you know, both my parents have passed away. And I think you know, it's just with my son and you know, deers, hummingbirds, dragonflies, birds, if you're aware of their environment, they're your people, they're always communicating to you. And then once you become aware of and see it, they'll do it even more. And it's, it's amazing. It's just, there's so much out there that's available to us, if you open up our sensors, you know, it's like, the thing is, most people are missing it. That's what we talk, you know, it's like, why is it so hard for so many because they're missing it, they're closed, they're not even, they're not even where they are Max: [33:25] They're stuck in the matrix, Ian: [33:26] they're fully in the matrix. I mean, one of my favorite movies is the matrix, you want the red pill or the blue pill, you know, it's like, what reality is going to be and and I think, you know, even now the vibe of the matrix is so thick with fear, you know, like, we talked about fear around money fear around health. And what it does is it close closes people down. And it's a frequency of, of lack versus abundance. And then the other side of the coin is, you know, you're in the energy and you have coincidence, and you have serendipity in your, you're in tune with the animals and wonderful things drop in your lap. And it's even better than than could be expected. Yeah, but there's, there's two frequencies. And whichever one you invest in, the thing of this is really important. That's what we talked about building a platform, is the matrix is always going to want to crush you or bring you down. So that's why it's so important to do these practices and build your energy up. So you're at a different frequency, and that you're coming out with vitality versus coming out of it. In a broken state of lack. Max: [34:25] Yeah, yeah, he had such a good example of what he's talking about, too. So if those of you that don't know, um, I can attest to. He just lives by the stuff we're talking about. So coming back to fill in the blank, leaders would be better if they did, blank... Ian: [34:41] listened Max: [34:43] They listen. If you could sit down with one person and ask them something, who would it be and what would you ask Ian: [34:48] Tony Robbins? And I would just how do I continue to dial it up? You know, what are my three greatest things that I could tune into right now? Max: [34:58] Yeah. You went to been to two? Ian: [35:01] I've now probably been to maybe five to eight live events, I've got a two day with Destiny's and I'll redo that again, I find it's like one of the, it was one of the greatest, it happened right after my mom passed away but I went there and I was able to really author my life versus there was so much default programming in there that I was unaware of. And it was just a massive wake up call for me. And I had, you know, there have been different people and things that have shined the light on it. But all of a sudden, at that moment, like all the lights in the room got turned on, it was a it was a huge, huge beginning of, you know, a massive breakthrough that's continuing to this day. Yeah. Max: [35:45] So this is why I love asking you this question. Because it may be difficult because you have this abundance mindset. But if you knew x 10 years ago, you would have done what? Ian: [35:58] So if I knew half of what I knew now, I mean, you know, one of the biggest things that I've learned is, is really being aware with people and learning how to, to size up people better. You know, I think there's different types of people, there's people who are win win win, people like you and I are always looking to help others and contribute. And, you know, and then there's, you know, other types of people, there's some people who are win lose are always out to kind of take a little piece from you. And you know, and then there's people who are massively win losing their job, they're gonna carve you up and take as much as they can. And then there's another type of people, which is a complete narcissist, who pretend their win win win, and they got your back and they got your interest, and they're just out there to like, completely crush you. And if I had could realize that everyone's a type one, and how to how to really categorize the type one from the narcissist, and learning how to win with all these different types of people. Like, you know, that's what I've done over the last, you know, I'm a total win winner, and I'm always looking at how to have other people win. And I had a huge education and realizing that not everyone's set up that way and you also to the more the bigger light you are the narcissists are there to kind of take you out. So getting into reality and not saying everyone's the greatest guy in the world, because there's a lot of people out there that are narcissists who are out there looking to, to, to win at your expense, where I'm out there looking to win with you and everyone else involved. Max: [37:22] I love it. I love it. I think, coming into the business world, I played a lot of sports, and I was very competitive. And it took me a long time to figure out how being competitive was to my advantage in the real world of the business world. And I think if you're overly competitive, you focus on just being a little bit better than your competitors, which if that's what you're focused on, what I've learned over the years, is you missed a huge opportunity to just crush everybody not in a bad way, but crushed like the game and and change the game. So I love that. So what is the one thing you wish? People would stop saying? Ian: [37:57] I'm trying? I'm like, can't try either do it or don't? Like, it cannot? You know, that's annoying when people I'm trying? I'm trying like, Max: [38:06] either doing or you're not? Yeah, yeah, do try. And by the way, his son's name is Jedi. So he's the only guy I know who named his son Jedi. So you do not try you? Do you do it or you don't do it? Yeah. If you had only one sentence, describe yourself what would you say? Ian: [38:22] enthusiastic, positive. generous Max: [38:26] Yeah, me too. Me too. What are you curious about now? I mean, obviously, you're very curious person. That's almost all we've talked about. But like, what are you most curious about today? Ian: [38:36] right now I'm very curious about breathing. And you know why there's such a disconnect in our society of people don't know how to breathe. And I think a lot of the health issues, anxiety, over obesity are all due to people breathing through their mouth. So I'm very curious about breathing correctly, and finding ways to share that with other people. I mean, I've even been this sleeping now taping my mouth when I sleep. Max: [39:05] It's amazing. And we do we meditate at least once a week at my for my office, and we usually do it by zoom. Can we have you do blood? breathing? 100%? All right. All right, we've got them. We've got them committed. So why Sal's going to have them do our meditation this upcoming week. So what do you find most challenging? Ian: [39:25] So the thing that I find it's keeping the energy and using the energy with my kids, and staying in a positive state and always, you know, one of the things that I really, you when you're in a positive state, when you're energy rich, when you're things work better. And what I find is sometimes with my kids, that's where I'll get, I'll respond or react from an A low energy state and it's never the great way. So what I'm really working on is only responding especially with my family, my wife, then as we work together and my kids when I'm in a good energy state. And that's, it's it's more challenging than the sounds I've gotten. They're pretty good around business stuff, but around family and even little kids of, of not reacting from a from a low energy place. Max: [40:13] Yeah. What's it like, being in a successful partnership with your business partnership with your wife? And I, you know, I've been by your house recently. But what is there is there challenges in that? Ian: [40:23] Oh, there's tons of challenges. And I think it's like any relationship, it just brings, you know, different, this whole other dynamics, you know, we work together, we live together. Now, we don't have an office over, you know, we're trading and we're in different parts of the business, and she's incredible. She's super creative, and passionate, and, you know, but we've learned, you know, over the years, how to communicate with each other how to share and give feedback. And I think, you know, like, we really making massive evolutions, and we're growing and learning together, I think, you know, any relationship and it's all about growing and learning together and having each other's backs and, and just, you know, it's the same thing as raising. It's like, the, the kids are our main business and then spiritual gangsters, but we're, we're partners in life, and then all of them, you know, she's granted a lot of stuff that I'm no good at, and I'm good at other stuff that you know, so I think it's figuring out like, where to play with your strengths, and even most importantly, how to communicate. Max: [41:20] Yeah, no, that's awesome. That's awesome. All right. Well, this is uh, this has been episode one. I think he's setting the bar high for for our last guest. What a great guest have episode one. I think I planned this out perfectly. If you if you have a bad interview or conversation with Ian, it's probably not you is what I have come to the conclusion. But I'm going to start wrapping up just a little bit. We're gonna go I'm trying to create like segments. This is the first time I've ever done a podcast before so we're just kind of feeling this out. But I want to break into some segments and I always want to end like on a rapid fire question like segment so I'm gonna just kind of throw some questions at you. quick answer, actually answer as long as you want whatever you feel like needs to complete the answer, but they are in a rapid approach. So what's the first thing you do when you wake up? Ian: [42:04] I do my energy exercises. Like, like, I one of the things I learned from Dr. V, one of my meditations before I go to bed, do him like do a mantra to myself and do in the mirror. Max: [42:14] But what book Have you read more than once? Ian: [42:16] the game of life and how to play it Florence Griffith Shin, Max: [42:19] I still have not read it. You've told me about that more than once now. So what person had the greatest impact on your life? Ian: [42:26] Yeah, I would say Tony Robbins, massively impactful. There's been a lot of people who have impacted me in powerful ways. But recently, Tony Robbins. Dr. Barry Moreland very good. Sadhguru geisha Michael Roche, I've been very lucky to have like, awesome influences. Max: [42:44] Love it. What is something on your bucket list that you're waiting to check off? Ian: [42:47] Play Augusta. Max: [42:49] We have to we have to do it together. If you do that. If you could teach one subject to school children, what would it be? Ian: [42:58] mindset, the value of positive mindset and posture. Max: [43:03] Are you a morning or night person? Ian: [43:05] Both. Max: [43:06] Yeah, you know what? To think about that question. I couldn't. Ian: [43:08] I mean, I feel like I'm on like, as long as your eyes are open, yeah, I'm on that I like morning and night. And Max: [43:14] if they're not on the way Oh, and you're feeling pretty good. Probably. What's the most spontaneous thing you've ever done lately? Ian: [43:20] lately? That's a good one. I mean, I feel like a lot of spontaneity. This is a little bit not super recently, but you know, within last year, and so I was in LA I was out there. And uh, one of my best friends has his own private heliski place I'm in it's in Canada, and I don't have a passport. And I'm there for a bunch of meetings. I'm interviewing like a couple people and he calls me it's like, 99. He's like, We're going skiing tomorrow. What do you mean, I got a bunch of meetings. He's like, we're going to ski tomorrow. So I'm like, Okay, I'm like, I don't have a passport. He's like, don't worry about it. So I end up moving a bunch of my meetings doing one morning, get on an airplane. And then I have to come I'm like, I got to come back the next night because in Phoenix my this is my son's favorite player was Russell Westbrook. I promised I take him to the game. So I go we go up we heliski all day. And then I get into Canada using the energy with no passport. So getting the energy, use the pack, go to Canada, no passport, all that even asked and then now I have to fly home. So he's going somewhere else. And I have to get back to take my son to the game. So I end up getting back and having my assistant Meet me at the airport with my passport. So I get this heliski all day and then pick up my son and get to take them to see see the songs play Westbrook and he gets to hang with Westbrook and we get there in time for the warm ups and was was amazing. So and that just fell out of the blue like that was, you know, an amazing day Max: [44:49] Yeah, that's amazing. That's amazing. Ian: [44:51] But I think the biggest one for me was learning how to get in another country without a passport. Max: [44:56] That Canadian one or two. That's not exactly right. All right, well, I'm gonna have to bring this to a close. Luckily, I get to continue to talk to Ian today and moving forward. But thanks for being on episode one, you set the bar, like I said extremely high. We're grateful to have you and we look forward to having you at why scouts to the lead our breathing and our meditation practice next week, Ian: [45:18] Max. Thanks for having me. You know, you're tremendous friend. And I know this is gonna be an awesome success. You've got so much to share, and thanks for having me. Max: [45:27] Awesome. Thanks for being on behind the resume. Thanks, Ian. Max: [45:34] Thanks for listening to the behind the resume podcast with why scouts max Hansen. Join us next time as we continue to have intimate conversations with leaders to learn their stories, life hacks, life experiences and other interesting practices or learning experiences that have made them who they are today. You can learn more about your host max Hanson and why scouts at why scouts calm. Join us next time as we go behind the resume with why scouts max Hansen on demand 24 seven right here at Star worldwide networks calm or wherever you get your favorite podcasts.

"You are proud to be a B Corp, they ring you out in a good way. They don't just slap the sticker on, you have to prove you're walking the talk." - Max Hansen Max Hansen, CEO and co-founded Y Scouts, the 1st Purpose Based Executive Search Firm. And this isn't his first rodeo when it comes to major economic shifts, and the lessons he's learned along the way. As well as why he's about Conscious Capitalism and B Corps. Y Scouts Hiring on Purpose - How the Y Scouts Method Is Revolutionizing the Search for Leaders B Corps Conscious Capitalism  

The post Episode 28 // Y Scouts Co-founder Brian Mohr on Conscious Capitalism and “Hiring On Purpose.” appeared first on The Remarkabrand Podcast.

This week our guest is Brian Mohr. He was a founding member of Jobing.com and later became director of talent strategy & acquisition for P.F. Chang’s China Bistro and Pei Wei Asian Diner restaurants until he joined forces with co-founder, Max Hansen, to create the first purpose-based leadership search firm, Y Scouts, in March of 2012. In the summer of 2018, Brian joined the Arizona Chapter of Conscious Capitalism as its first President and still found time to co-author a book (Hiring on Purpose), do his own podcast (Built on Purpose), and spend time with family, friends, and regular visits to Orange Theory! Brian provides insights on a wide range of topics from curiosity, to connecting with people, to developing a long-term focus and stakeholder mindset. There is something in this episode for everyone!

The post Episode 28 // Y Scouts Co-founder Brian Mohr on Conscious Capitalism and “Hiring On Purpose.” appeared first on AZ Brandcast.

In This Episode We Discuss: Why the Right Kind of Capitalism is the Best System How Conscious Leaders like Brian Lead Their Team and Create Culture What Brian’s Legacy Means to Him About Brian Mohr: Brian's career-to-date has been a learning-based journey with an intense focus on people, purpose, values, culture, leadership, and advocating capitalism as a force for good. Brian was a founding member of Jobing.com, one of the original online job boards, which he helped grow to over 350 employees and $38M in revenue over an 11-year period. He later became director of talent strategy & acquisition for P.F. Chang’s China Bistro and Pei Wei Asian Diner restaurants before joining forces with his co-founder, Max Hansen, to create the first purpose-based leadership search firm, Y Scouts, in 2012. In the summer of 2018, Brian doubled down on his commitment to leveraging business as a powerful force for good and joined the Arizona Chapter of Conscious Capitalism as its first President. Together with Scott McIntosh, Founder & Chairman of the Arizona Chapter of Conscious Capitalism, Brian is focused on helping the Arizona business community practice capitalism with both a long-term view and a stakeholder-centric orientation; a model of business that creates prosperity for all. Brian is on the Global Board of Trustees of Conscious Capitalism, Inc., a member of the Board of Directors of the Better Business Bureau of the Pacific Southwest, and anticipating the launch of his first book, "Hiring on Purpose - How the Y Scouts Method is Revolutionizing the Search for Leaders". Brian's most important and cherished responsibilities are being the lucky father to his 2 daughters, Taylor and Riley, and the proud husband to his wife, Jackie. In his spare time, you'll find Brian practicing guitar and enjoying an occasional game of Texas Hold 'Em Poker.

Saving the world – one business at a time. This week on the podcast we talk with Brian Mohr. Brian is the President of the Arizona Chapter of Conscious Capitalism and Co-Founder of Y Scouts. In April of 2000, he became a founding member of a job board called Jobing.com and over an 11 year period, he helped build the company from 5 employees and a few thousand dollars in revenue to nearly 400 employees and $38M. Conscious Capitalism is a way of thinking that focuses on the potential businesses have in creating a positive impact in the world. It's a fascinating discussion, and something more people are expecting of companies. Tune in and learn more about how business can be a force for good.

Y Scouts is on a mission to connect 10 million people with work that matters. They're doing it in a way that completely revamps the way hiring inside companies is done. With candidates, they begin the conversation not with a job requisition listing required skills and experience – but rather a conversation about their own unique “why” in their work. Sounds like a revolution to me! I'm in. Are you?

Y Scouts is on a mission to connect 10 million people with work that matters. They're doing it in a way that completely revamps the way hiring inside companies is done. With candidates, they begin the conversation not with a job requisition listing required skills and experience – but rather a conversation about their own unique “why” in their work. Sounds like a revolution to me! I'm in. Are you?

Y Scouts is on a mission to connect 10 million people with work that matters. They're doing it in a way that completely revamps the way hiring inside companies is done. With candidates, they begin the conversation not with a job requisition listing required skills and experience – but rather a conversation about their own unique “why” in their work. Sounds like a revolution to me! I'm in. Are you?

Y Scouts is on a mission to connect 10 million people with work that matters. They’re doing it in a way that completely revamps the way hiring inside companies is done. With candidates, they begin the conversation not with a job requisition listing required skills and experience – but rather a conversation about their own unique “why” in their work. Sounds like a revolution to me! I’m in. Are you? This show is broadcast live on Tuesday's 6PM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

How important is it for companies/organizations to identify and communicate their higher sense of purpose? There is a growing polarity in business today, there are those focused on profit at any cost, and on the other side a movement toward responsible conscious capitalism. So today you may be asking can you compete against the ruthless profiteers without compromising your soul? Well stay tuned because we are about to find out! Our guest on this episode is Brian Mohr: Brian describes himself as a lucky husband, proud father, music enthusiast, and a conscious capitalist. He's the co-founder of Y Scouts, a purpose-based and performance- proven leadership search firm, the host of the Built on Purpose podcast, and co- author of his soon-to-be-released book, 'Hiring on Purpose - How the Y Scouts Method is Revolutionizing the Search for Leaders'. He's also the author of the upcoming "Hiring on Purpose" - How the Y Scouts Method is Revolutionizing the Search for Leaders". More on Brian Mohr: www.yscouts.comTo find out more about hiring the host Dov Baron as a speaker or strategist: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speakingRemember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcastsAnd on traditional radio stations across the US every Monday and Thursday on: 99.5 FM & 1520 AM Las Vegas102.1 FM & 1640 AM Lancaster, Philadelphia87.9 FM & 810 AM Macon, Gorgia 92.1 FM & 1630 AM Tampa, Florida97.7 The Villages, Florida96.3 FM Boulder ,Colorado90.3 FM Milwaukee, Wisconsin 94.7 FM Pittsburg, Philadelphia87.9 FM Colorado Springs, ColoradoAlso look for us on ROKU TV where there’s 100K subscribers. If you are a regular listener, then a big thank you to you for making us the #1 podcast Globally for Fortune 500 listeners! And with a potential reach of 2.5 to 3 million listeners for every show, we’re honoured and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader. By the way you can now listen in via “Google Home” or “Alexa” Find us there by just saying: “Play Dov Baron’s Podcast” See acast.com/privacy for privacy and opt-out information.

On this fresh episode of the All American Show Podcast your host John Burk congratulates Benjamin Thomas Wolf on his run for public office. The Legacy Media is silent on the 17 year old who shot up a school with an illegal 9mm Glock but John Burk isn't letting them off the hook that easy. Plus a video that takes a road so low you won't believe. Stay tuned true believers for some verbal savage justice.

This week we talk with Max Hansen, the CEO of Y Scouts, a purpose-based executive recruiting firm.  Max grew up in Glendale, Arizona and went to Northern Arizona University thinking football would be his future.  He discusses that change in plan and what ultimately led him to the field of recruiting.     Max covers a wide range of topics, including how to align purpose, values, leadership and culture within an organization and within your hiring process.  He discusses being disruptive in the marketplace, connecting people and purpose, having an attitude of abundance, and winning the Gumball 3000.   Also, be sure to check out Y Scouts co-founder Brian Mohr's own podcast - Built On Purpose - which takes a look at leaders in Arizona and beyond.   SELECT LINKS FROM THE PODCAST   The Captain Class by Sam Walker   Human Elements   Arizona Chamber of Commerce contact@azoriginals.net    

I am Brian Mohr, co-founder and Managing Partner of Y Scouts, and today I am interviewing Ben Brooks, the founder & CEO of PILOT, a career-management company designed to facilitate positive results for both business leaders and employees, with the end goal of making work more satisfying and fulfilling. Ben discusses his professional history, ranging from assuming great leadership and responsibility roles through top-tier companies like Lockheed, Enterprise, and Oliver Wyman.  After years of high-profile consulting work, Ben transitioned from management to human resources and began to delve into his passion for working with people, developing a fascination with psychology, influences, and motivations. He then decided to focus of his professional work exclusively in HR, and derived several important lessons about human engagement and performance. Ben eventually founded PILOT, a project that has truly and efficiently married his extensive HR and career-coaching experience. Ben is currently focused on providing a powerful coaching technique that helps thousands of employees empower their own jobs and careers. Ladies & gentleman, Ben Brooks.   For this episode and more on the Built On Purpose Podcast, please visit yscouts.com/podcast.

I am Brian Mohr, co-founder and Managing Partner of Y Scouts, and today I am interviewing Katharine Halpin, president & CEO of The Halpin Co. Katharine grew up in the “mad men” era of Mississippi in the 1960s, assuming a great amount of leadership responsibility at a very young age through the oversight of her four siblings, and through her working hands-on with clients at her father’s small CPA firm. She carried the knowledge she gained when she "escaped" Mississippi to work with Touche Ross in Dallas, which is now part of Deloitte. Katharine believes we’re born with innate and unique skillsets, and that leadership, creativity, and innovation are her personal strengths. She’s always been itching to channel them appropriately, and this desire lead her to the significant work with which she’s currently engaged. Centered around the concept of organizational-wide alignment, Katharine wrote and published “Alignment for Success: Bringing Out the Best in Yourself, Your Teams and Your Company” in which she offers advice about the importance of leadership and self-diligence and how these things contribute to successful and positive business results. She presents several helpful ideas about time-management and self-care, and how they both have a profound effect on business and organizational efficiency. Currently, Katharine is overseeing The Halpin Co., where she focuses on dynamic team-building and cementing sustainable practices into businesses. Listen to this episode and more interviews from the Built On Purpose Podcast at yscouts.com/podcast.

#9 Brian Mohr Helping us move from awareness to action this week is Brian Mohr. Brian is Co-Founder and Managing Partner of Y Scouts. You can find out more about Brian and what he’s working on at YScouts.com, Facebook and Twitter.

December 4, 2014 - Healthcare Institute's Ross Mason & Y Scouts' Brian Mohr