Podcasts about mihm

 Google's March Core Update & FUD:  David Mihm sheds light on Google's March core update, marking it as an unusually impactful monthly adjustment from the tech giant. The update has sparked extensive conversation among SEO experts. He highlighted three key focus areas of the update: scaled content, largely driven by AI technologies; site reputation abuse; and what is known colloquially as "parasite SEO." The latter involves strategies to boost article visibility and rankings through dubious means, undermining the quality and reliability of search results.The concept of "scaled content" pertains to the bulk creation and dissemination of AI-generated articles, a trend that raises questions about content originality and value. Meanwhile, the term "site reputation abuse" remains somewhat ambiguous, with Mihm relying on insights from a LinkedIn post by Solis to decipher Google's intended targets with this update.How much of this is enforceable and how much is FUD is debatable. Brightlocal Consumer Review Survey:  We discuss the key findings from the recent BrightLocal review survey Trust in Reviews: The survey confirms that online reviews continue to be a critical factor in consumer decision-making, with a strong preference for businesses rated at four stars or above.Importance of Recent Reviews: Consumers place high value on the freshness of reviews, indicating the necessity for businesses to continuously generate new, positive feedback.Expectation for Response: There is a clear expectation among consumers for businesses to engage with and respond to reviews, signaling this as a factor in building trust and loyalty.Concerns Over Review Fraud: The survey highlights consumer concerns regarding the authenticity of reviews, emphasizing the need for transparency and authenticity in review management.How Often Do Searchers Use the Local Finder?  We discuss data from our recent search behavior study that sheds light on how frequently users access the Local Finder. Search behaviors diverge significantly across devices and verticals, with a marked preference for using the Local Finder feature more on mobile devices and more on queries that are less price sensitive and more reputation driven. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 149Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Hello, Hello!   In this episode, we are joined by filmmaking partners Nicholas Mihm and Rostam Zafari. They discuss their filmmaking partnership, their new documentary 'Bubjan,' their nonprofit work promoting Iranian culture, and future projects exploring physician burnout through animation and entrepreneurship through documentary storytelling.   We also talk about:    Nicholas Mihm shares his background in independent filmmaking based in Los Angeles with features like In the Dark Valley and Helen Believe.   Rostam discusses meeting Brandon Stanton of Humans of New York and collaborating on a 54-part series about his grandfather Parviz, which inspired the short film 'Bubjan'.   We delve into Stanton's unique interviewing style that helps subjects feel vulnerable and gain deeper self-understanding, as well as the challenges of editing down hours of footage into a short film.   Rostam explains the nonprofit Nimruz's work using art and education to promote Iranian cultural values of equality, freedom, and justice in the face of oppression.   Future projects discussed include an animated documentary on physician/nurse burnout and an episodic series following entrepreneurs making a positive global impact.   And, an all-new Things We Should Know from Producer Papa Bear.   Enjoy!    *How you can continue to enjoy MAKE IT content:*   Subscribe to the MAKE IT YouTube channel. Subscribe to the MAKE IT Podcast wherever you listen to podcasts. Subscribe to our newsletter at https://www.bonsai.film/subscribe.   The MAKE IT podcast amplifies the voice of the filmmaker by exploring the filmmaking journeys of actors, writers, directors, producers, and a host of other creatives from across the film industry.

What 10 years of changes to the SERPS mean for marketers today:  We discuss Andy Crestodina's most recent article where he looks at 10+ years of changes to google search results and what they mean. He highlights the evolving dynamics of search engine optimization (SEO) and the importance of diversifying marketing strategies beyond just SEO and Google. It underscores the observation that while rankings can be stable over time with continued investment in SEO, changes in Google's algorithms mean that simply achieving a high position in the search engine results pages (SERP) isn't guaranteed. The advice given is to not solely rely on SEO or Google for online visibility, reflecting a broader strategy that has been advocated for some time. This diversification is crucial for businesses aiming to maintain and enhance their online presence amidst the ever-changing digital landscape.David Mihm's insights further emphasize the growing necessity for businesses to engage potential site visitors with compelling results, based on an understanding of user behavior and preferences. This involves analyzing where users are most likely to click, whether it be on Local Search Ads (LSAs), Pack (PAC) results, or organic listings, and identifying the attributes that make listings more attractive, such as reviews, years in business, or proximity. Mihm's observations validate the approach of focusing on where to invest in search results—be it paid, local, or organic—and which themes to highlight in content to resonate with customers.How the “Hidden Gems” update is impacting Local Search:  Google has rapidly been updating informational queries with content from forums and UGC. This has started to impact the local search results particularly around how to queries and points to the idea that marketers need to know which forums and platforms they can participate in that could drive this type of “barnacle seo”.New EU Local Search Results: Google has rolled out a number of updates and changes to the local search results to comply with EU requirements limiting the use of cookies and avoiding self-preferencing. The results seem to more of a passive aggressive attempt at compliance that will not generate much traffic for other sites and certainly won't improve customer satisfaction.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.EP 144 Near MemoSubscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Nicholas Mihm Director Interview | 'Bubjan' Dreaming of a Free Society in Iran Inspired by hours of in-depth interviews by Executive Producer, Brandon Stanton of Humans of New York, “Bubjan” is told from the perspective of Parwiz and his eldest son, Abarmard Maziar. Bubjan is also executive produced by Parwiz's grandson, Rostam Zafari. Rostam has long nurtured a dream to bring this inspirational story to life, a story that has resonated with him since his formative years. Stanton has supported the release of the film by uploading a series of 54 posts on HONY's prominent social media account, starting on September 10, 2023.    This film also carries special significance as during its filming, the world lost Jina “Mahsa” Amini. As most already know, Mahsa was arrested by Iran's morality police for what they deemed "improper" hijab attire, and she endured severe beatings and tragically passed away while in police custody. Parwiz Zafari's words, shared in these interviews, echo profoundly – his yearning for Iranians to unite and liberate their nation. Parwiz has held on to the belief that Iran will one day become a free country, and he holds hope that a new generation will carry the torch towards a brighter future for his homeland. As we unveil "Bubjan”, Mahsa Amini's impact reverberates stronger than ever, fueling a movement that refuses to be silenced.   Connect with us on our website for more amazing conversations! www.brettallanshow.com Got some feedback? Let us know! openmicguest@gmail.com Follow us on social media! IG https://www.instagram.com/brettallanshow/ FB https://www.facebook.com/thebrettallanshow/ Twitter https://twitter.com/brettallanshow Consider giving us a kind rating and review on Apple Podcasts! https://podcasts.apple.com/us/podcast/id1486122533?mt=2&ls=1 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this recording we speak with Director Nicholas Mihm about his documentary 'Bubjan'.  Join as he takes us on this films journey and the pursuit of freedom and rights for the people of Iran.Support the show

*Gel Bu Akşam İçelim* *BUYRUN KEVSER ŞARABI İÇMEYE* Gel bu akşam içelim yâr yanımızda mihmândar Bu masada ekabir var sâki ise ihtiyâr İçenlere adın sorar adı ile düş yorar İçelim yâr, içelim yâr bu masalar efsunkâr. Vardık mâdem ki sâkiye doldursun bize meyi, Bilmez idik hiç içmeyi öğretsin bize meyi. Sümbül meyi, lâle meyi, versin efşân GÜL meyi Kadeh kadeh öğrenelim ağlamayı gülmeyi Bir kez içmek ile hemen sâki olur mu insan? Buna ömür ister ey cân kalmak her gün akşamdan Fıçı fıçı mı içmiştin bu meyi sen Ahmet Cân? Ne zaman sâki oldun sen hemen duymuş tüm cihân? Bir yanımda melekût var, bir yanımda insanlar Oturmuş gazel okurlar yanık sesli ihvânlar Aşka gelir tüm ervahlar hemen semâ dönerler Hûşû ile zikrederler yüce Hakk'ı anarlar. Mihmândar=misafir ağırlayan kimse. Ekâbir=ileri gelenler, makamca büyük kimseler. Sâki=Tasavvufta Yunus Emre, Mevlâna gibi zatlar. Efsûnkâr=hem büyülü ve etkili hem de cazibeli ve çekici. Efşan=dağıtıcı İhtiyâr=En tecrübeli

Joel Bein, the Chief of Content and Coaching at Career Hackers, shares insights on overcoming limiting beliefs, navigating imposter syndrome, and reengineering creativity. Joel's powerful process for uncovering and addressing deep-seated beliefs offers a transformative approach to personal growth and mental wellness. This conversation offers valuable insights on exploring childhood experiences, finding self-acceptance, and gaining a fresh perspective on intelligence.Elevate your sales game with the JB Sales Membership that includes monthly live training by John Barrows, interactive workshops, insightful AMAs, and unlimited access to our comprehensive on-demand library. Certifications included! Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: bit.ly/JBMembershipConnect with Joel on LinkedIn: https://www.linkedin.com/in/joel-bein-9b8343110/Visit Joel's website: https://joelbein.comBook a complimentary belief work session (special offer for MIHM listeners): https://careerhackers.com/happen/Learn more:https://thehumanliberation.co/https://careerhackers.com/

Bubjan is a powerful documentary that chronicles an Iranian man who has been living in exile in the United States since the Islamic Revolution in 1979. He was a member of the Iranian parliament, where he dedicated his life to cultivating a progressive, modern, and free society in Iran. But the rise of the Islamic Republic eclipsed those aspirations and forced him to leave behind everything he knew. Joining us on the Film Forward are director Nicholas Mihm and producer Rostam Zafari. Don't miss Bubjan - screening with LADFF on Saturday, September 23rd. Tickets are on sale now at LADFF.com

The other day, Vanessa mentioned that she read that wearing sunglasses can make you more likely to get a sunburn. I hadn't heard that before. Maybe you have. But, I wasn't surprised. It seems that we often end up with unexpected consequences of modifying how our bodies have functioned in nature for thousands and thousands of years. Ironically, I'm wearing blue-blocking glasses right now as I type on my computer since it's after dark and eye exposure to blue light at night compromises sleep. So, it didn't seem far-fetched at all that blocking sunlight from the eyes during the day could have negative effects either. I investigated and found the currently available answers to the question: Do sunglasses make you more likely to get a sunburn? I also included some other information that might be helpful to understand. If nothing else, it should give you something to discuss while you lay by the pool, on a boat, or on the beach this summer. The Science of Sun Exposure You hardly hear of the health benefits of sun exposure anymore, but there are many. While it's true that excessive sun exposure can lead to sunburn, skin aging, and even skin cancer, we also need sun exposure for optimal health.Skin Cancer Foundation. (2021). Skin Cancer Facts & Statistics. Retrieved from https://www.skincancer.org/skin-cancer-information/skin-cancer-facts/ Sunlight plays a crucial role in our overall health, particularly in producing vitamin D, which supports bone health, immune function, and numerous other physiological processes.Holick, M. F. (2004). Sunlight and vitamin D for bone health and prevention of autoimmune diseases, cancers, and cardiovascular disease. The American Journal of Clinical Nutrition, 80(6), 1678S-1688S. However, the interplay between sunlight and our eyes is more complex than you might think. Some researchers, such as Dr. Richard Weller from the University of Edinburgh, have hypothesized that not wearing sunglasses could enhance the skin's natural photoprotection mechanisms, resulting in potential health benefits.Weller, R. B. (2013). Sunlight Has Cardiovascular Benefits Independently of Vitamin D. Blood Purification, 35(1-3), 5-11. The Role of Sunlight in Vitamin D Production Sunlight, specifically UVB radiation, is most people's primary vitamin D source. When our skin is exposed to sunlight, a process occurs that converts a cholesterol-like substance called 7-dehydrocholesterol into vitamin D3 (cholecalciferol). This is then converted into its active form, calcitriol, in the liver and kidneys. Vitamin D is essential for calcium absorption, bone health, and proper immune system functioning, among other vital processes in the body. Melanin Production in Response to UV Radiation Melanin is a pigment produced by melanocytes in our skin. It serves several purposes, including protecting against UV radiation's harmful effects. When our skin is exposed to sunlight, melanocytes produce more melanin, which absorbs UV rays and helps prevent DNA damage, leading to a tanning effect.Mitra, D., Luo, X., Morgan, A., Wang, J., Hoang, M. P., Lo, J., Guerrero, C. R., Lennerz, J. K., Mihm, M. C., Wargo, J. A., Robinson, K. C., Devi, S. P., Vanover, J. C., D'Orazio, J. A., McMahon, M., Bosenberg, M. W., Haigis, K. M., Haber, D. A., Wang, Y., & Fisher, D. E. (2012). An ultraviolet-radiation-independent pathway to melanoma carcinogenesis in the red hair/fair skin background. Nature, 491(7424), 449-453. Photoprotection and Its Potential Benefits Photoprotection is the idea that our eyes may play a role in signaling our skin to produce melanin in response to sunlight. Although research in this area is still in its early stages, there is growing interest in understanding how our eyes and skin may be interconnected in their responses to sun exposure.Weller, R. B. (2013). Sunlight Has Cardiovascular Benefits Independently of Vitamin D. Blood Purification, 35(1-3), 5-11. Dr.

Stop Trying to Stretch Away Your Pain - Flexibility and Mobility with Yogi and Functional Movement Specialist, Jessica Mihm. If you want to feel great, build muscle more effectively, prevent injury and be self sufficient late in life, being mobile is going to help you. Let Jessica be your guide in this interview. Get more from Jessica at https://jessicamihm.com.

Oft verwechselt, oft gar nicht bekannt, fristet die Karlsberg-Brauerei ein Schattendasein in der Bundesrepublik, doch völlig zu Unrecht. Denn die saarländische Familienbrauerei gehört zu den größten des Landes und ist neben ihrer normalen Bierpalette auch mit anderen Marken wie zum Beispiel Mixery auf dem Markt. Einmal jährlich finden Braunächte statt, für die das Brauerteam jeweils eigene Bierkreationen entwickelt. Im BierTalk berichten Franziska Riemhofer und Martin Mihm von ihrer persönlichen Geschichte und den vielen spannenden Erlebnissen, die sie jeden Tag in Homburg erleben...

Here's the happenings in the Fox Valley for the week of July 4, 2022: Roe Vs Wade overturning, transportation utility fee paused, mental health grants granted, and more. Sourceshttps://www.wearegreenbay.com/news/local-news/wisconsin-republican-lawmakers-reject-abortion-ban-repeal/ (Roe V. Wade overturned by supreme court; Wisconsin's reaction) http://rssfeeds.postcrescent.com/~/701250492/0/appleton/home~Appleton-demonstrators-protesting-decision-to-overturn-Roe-v-Wade-frustrated-with-Appleton-Police-Departments-response/ (Local protests over Roe V. Wade) http://rssfeeds.postcrescent.com/~/700230838/0/appleton/home~Appleton-pauses-work-on-new-fee-to-pay-for-streets-We-need-to-see-where-things-fall-in-litigation/ (Appleton transportation utility tax could replace wheel tax in 2024) http://rssfeeds.postcrescent.com/~/700103432/0/appleton/home~Appleton-Area-School-District-gets-grant-for-student-mental-health-services/ (AASD gets $40K for mental health programs) https://www.wearegreenbay.com/news/local-news/feeling-nostalgic-manitowoc-maritime-museum-introduces-life-sized-battleship-game/ (If you want life-sized battleship, join the Navy) https://twitter.com/onwnews/status/1538977759967555586 (McDonalds but with tacos (Fast Taco)) https://twitter.com/onwnews/status/1539227906823663618 (Five Fox Valley fire departments might collaborate more) http://rssfeeds.postcrescent.com/~/701250494/0/appleton/home~Menasha-Corp-removes-wind-turbines-along-I-but-says-it-remains-committed-to-sustainability/ (Menasha Corp. loses it's biggest fans) http://rssfeeds.postcrescent.com/~/701250484/0/appleton/home~The-Buzz-Three-longtime-Fox-Valley-restaurants-say-farewell/ (More local restaurants close their doors including Mihm's in Menasha) http://rssfeeds.postcrescent.com/~/701192424/0/appleton/home~I-just-went-flying-Appleton-scout-leader-injured-in-the-Amtrak-train-derailment-recounts-the-horror-and-heroism-of-the-deadly-wreck/ (Local scouts get worst badge ever: train wreck survivor) https://www.wearegreenbay.com/top-stories/miron-construction-aims-to-break-stereotypes-hosts-annual-build-like-a-girl-event/ (Miron Construction working on getting more girls on the jobsite) http://rssfeeds.postcrescent.com/~/700230072/0/appleton/home~Ariens-built-a-center-in-Brillion-to-provide-subsidized-daycare-to-employees-Its-working/ (AriensCo subsidized daycare onsite and it's drawing workers in) Did we miss a story? Got an event to share? Follow Appleton Podcast Co-op on https://whatthefoxsays.captivate.fm/apc-facebook (Facebook) and send us a message. CreditsConnect with today's hostDavid Kalsow helped co-found the https://appletonpodcast.com/ (Appleton Podcast Co-op) and hosts https://appletonpodcast.com/presents/ (APC Presents,) a podcast featuring longform interviews with local podcasters. Twitter - https://twitter.com/kalsowkalsow (@kalsowkalsow) TikTok - https://www.tiktok.com/@kalsowkalsow (@kalsowkalsow) Email - me@davidkalsow What the Fox Says is a production of the https://whatthefoxsays.captivate.fm/apc-website (Appleton Podcast Co-op), a collaborative network for Northeast Wisconsin locals to start and grow their own podcast.

Wolf Mihm steht seit über 30 Jahren auf der Bühne. Er ist Gitarrist / Sänger / Darsteller. 22 Jahre davon als Teil des erfolgreichen Kabarettduos Wolf & Bleuel. Seit 2014 ist er aktiv als Bühnencoach und Regisseur vom Solokabarett bis zum Ensemble. Mittlerweile feiert er auch kleine Erfolge mit der bildenden Kunst. Bei Moderator Shaggy Schwarz berichtet er von seinem Werdegang gespickt mit vielen Anekdoten. Gemeinsam stehen beide übrigens wieder am 6.5. bei der Kleinkunstgala KKIKK auf der Bühne.

Chris and Matt are back this week and we are talking Covid, coyote hunting, relationships, wrecking cars, and the Chevy Cruze.

Earlier this year, LADFF had the honor of screening a compelling and pertinent film, In The Dark of the Valley, which airs this Sunday, November 14th on MSNBC - 10 PM ET and 7 PM PST. In the Dark of the Valley is a deep dive into the nuclear meltdown at Santa Suzana Field Lab and the persistent effort to hide the meltdown and its effects on the community. More importantly - the film follows the people who are working tirelessly to get that site cleaned up and hold the responsible parties accountable. In this edition of Film Forward, we revisit our discussion with the film's director, Nicholas Mihm, and a mother who took it upon herself to fight for what is right - Melissa Bumstead.

Bonus bonus episode! Today Kenny is talking with Nick Mihm & Brandon Smith, the director and cinematographer of the soon to be released MSNBC documentary "In the Dark of the Valley." The film follows a group of mothers who discover that the Santa Susana Field Laboratory, located just outside of Los Angeles, was the site of one of the largest nuclear accidents in United States history; and may have exposed their children and their community to cancer-causing hazardous waste. The film is premiering THIS Sunday (November 14th) on MSNBC so make sure to tune in to watch! Check out more from Kenny on his twitter account If you're interested in listening to more conversations with world renowned cinematographers, check out the Frame & Reference Podcast on whichever podcast app you listen on. The Art of the Frame podcast is available on Spotify, Apple Podcasts, Google Podcasts, Anchor and many more platforms. If you like the podcast, make sure to subscribe so you don't miss future episodes!

In this totally awesome episode, Lisa & Patrick visit with indie filmmaker Christopher R. Mihm. He's made 17 low budget indie films that are all retro style, most set in the '50s. They are all in the sci-fi or horror genre. Listen to him tell how he made them and a whole lot more.Check it out and tell your friends!

Christopher R. Mihm returns to discuss a movie that is near and dear to his heart "That Thing You do." Not only does this movie's themes and positivity resonate with Christopher, it also reminds him of getting to know his wife and how this film played a big part in the start of their relationship.   Christopher's Website: https://thegiantspider.com/   Catch up with us on Twitter: @ILTMPodcast Instagram: @ILovethatMoviepodcast   Support us on Patreon: https://www.patreon.com/Ilovethatmovie  

The feature film documentary In the Dark of the Valley is a chilling examination of the 1959 partial nuclear meltdown at the Santa Susana Field Lab, and the decades-long effect it's had on the community and its residents. The film is both gripping and uplifting, thanks to the work of community leaders, parents, and Melissa Bumstead - the mother of a cancer survivor who is fighting to get the spill cleaned up 60 years after the disaster. In this episode, we are honored to be joined by Melissa Bumstead herself and the film's director Nicholas Mihm. In the Dark of the Valley is playing at the Laemmle Town Center in Encino as a part of the Los Angeles Diversity Film Festival. Tickets for the event are available at LADFF.com

The crew (minus their dear Mary Challman) chat with the delightfully pleasant Minnesota filmmaker Christopher Mihm, creator of "new, old, good, bad" movies.We suggest watching this on our YouTube channel, where you can see the video version of the interview, complete with images from Christopher's movies.CHEERS!Visit Christopher's website:http://www.sainteuphoria.com/Visit Christo[pher's Facebook page:https://www.facebook.com/SaintEuphoriaVisit Christopher's YouTube channel:https://www.youtube.com/user/mihmiverse/videosVisit our website:http://www.monstermoviehappyhour.com/Visit our YouTube channel:https://www.youtube.com/channel/UCCtz2UIJwaZlhFj3JZY_57Q/videosChat with us on Facebook:https://www.facebook.com/monstersndri...Our Twitter:https://twitter.com/monstersndrinksMusic created by Kevin MacLeod.You can hear more of his work at:https://incompetech.filmmusic.io/

Chris and Matt come by the podcast once again. We talk a bit about Matt's new business venture and get some updates from Chris on his recent shoulder surgery. We talk a little music and going to concerts which turns to complaining about current COVID restrictions and the hope of getting back to normal. Probably should have just called this one "Shooting the Sh*t with Jake"!

Ashley and Matt are back again to continue talking about food. We had a few inquires into Ashley's journey with hypoglycemia and how she has used food to give her a much better quality of life. We talk a little bit more about the carnivore diet and give a few updates concerning some of the things we touched on in an earlier podcast. We also dive deep into how one's self-worth is influenced by what they eat and how connected we are spiritually with food and its effect on our emotional state of mind. Everything is connected. For more information on Ashley's journey with hypoglycemia, visit her website lotuslifestylecoaching.com. 

US GAO legend Chris Mihm shared his last day in a 37 year government career with the FedHeads. Wonderful wisdom from almost four decades of public service. Congrats and good luck, Chris!

Travis Mihm comes on the podcast with his brother, and regular guest Matt. Travis is a simple man, a real cheeseburger and fries kind of guy who likes race cars, firearms, and online racing. We talk about shooting basics and Travis goes into detail about iRacing. iRacing might just blow your mind! 

Ashley and Matt are back again to continue our conversation about food. Ashley gives us an update on how going carnivore for the last 30 days or so. We talk about what food means to us and what we think it means for the majority of Americans. Cultural food and diet differences, fat shaming, and fat glorification in today's society. 

Matt and Tyler come by for a discussion about the automotive aftermarket's fight with the EPA. Currently, the language in the Clean Air Act prohibits automotive enthusiasts from modifying their vehicles. We discuss what this means for shops across the country, aftermarket parts manufactures and sales, and what it means for the future of hot-rodding. We are hopeful to gain more support for The RPM Act to get that re-introduced to Congress for a vote. We need to start changing the Clean Air Act to keep this American tradition and pass time for generations to come. Check out SEMA.org for more information and to sign the petition for the RPM Act. 

On this episode of Tales from the Podcast we chat with Macy Merrick about special effect and the episode from season 4 (Episode 1) "None but the lonely heart" Directed by the Tom Hanks!!check out macy @ instagram - milkandmothsInstagram - offwithherheadYou can follow me at:https://instagram.com/tales_from_the_podcasthttps://twitter.com/TalesFromThePodhttps://facebook.com/groups/talesfromthepodcastAnd can contact me through my website or at :Talesfromthepodcast13@gmail.comtalesfromthepodcast.com

Join your hosts Austin and Cory as they dive into The Mihmiverse! Way back in episode 45, the boys reviewed a movie on one of their creature feature episodes called Weresquito: Nazi Hunter, which led to the discovery of The Mihmiverse. The day is finally here where they get the honor of talking to the creator of it all, Christopher R. Mihm! The boys start off with a quick intro to the episode to let everyone know who Chris is and what he does. After a brief conversation, they get Chris on the phone and dive in The Mihmiverse. This episode is loaded with fun facts, great stories and plenty of off the rail moments. Sit back, relax and enjoy the conversation! Stay Spooky!

HELLO LITTLE PIGGIES!!! Welcome to my podcast! We have such wonderful surprises in store for you today. I can't wait to show you! Christopher R. Mihm, founder of the "Mihmiverse", is a professional monster movie maker and self-described creator of "new old good bad movies!" He has made a movie each year like clock work--going back to 2006--in the tradition of classic "B" horror monster movies of the 50's and 60's. This modern-day Roger Corman has gifted us amazing titles like The Monster of Phantom Lake, Cave Women on Mars, and today's topic, Weresquito: Nazi Hunter. Christopher is a skilled filmmaker with a successful "crowdfunding" model consisting of pre-selling copies of his films to contributors, who receive credit and a copy of the finished product. In addition, he does his own physical distribution and produces spectacular looking blu rays and DVDs with attractive cover art, nicely authored menus, and special features. Through his e-commerce site, he'll even autograph your copy for free! Visit SaintEuphoria.com (http://sainteuphoria.com/index.html) to buy any of his 16 existing movies, or contribute to the two he has in development right now! Also, as a special contest I am running for listeners of the podcast, send me a screenshot showing that you signed up for his FREE monthly newsletter and I'll put you in a drawing to win a free blu ray or DVD from my collection! Send screenshots to @NSFAPod on Twitter or to notsuitablepod@gmail.com. And follow Christopher on social media: Faceboook: https://www.facebook.com/SaintEuphoria Instagram: https://www.instagram.com/sainteuphoria/ --- Send in a voice message: https://anchor.fm/nsfapod/message

Matt and Will are back with fellow co-worker and car guy, Josh. Josh is an engineering student in his senior year. We talk about his experience doing hands on jobs while learning how to become an engineer. An interesting conversation about the shortage of students with hands on experience with the things they're learning how to engineer. We talk a bit about crypto, cars, and other ramblings. 

THE FOOD EPISODE! You won't want to miss this one! Had a great time talking about food, hunting, agriculture, and nutrition. Hopefully all things we can be more conscious about. Ashley shares her wealth of knowledge on food and nutrition, and tells her story of how food changed her life. We talk about how hunting has changed our lives and some of the people and books that have kick started our clean eating journey.  

My good friends Tyler and Matt come by the shop and we discuss work, life, cars, and the direction of the podcast. My wife drops in and we go over tampons and motor oil. 

Mit einiger Erfahrung im Vertrieb hat sich Christian mit seiner Firma Lieblingslead selbstständig gemacht. Ein spannendes Gespräch über die aktuelle Situation und ein Thema, welches viele von uns beschäftigt: Wie sieht es mit den Arbeitsplätzen in der Zukunft aus? Und wie ist das, wenn Oma schon WhatsApp nutzt, aber Unternehmen nicht?

FULL SHOW NOTES:[INTRO music]00:10 Aaron Weiche: Episode 20, Big Launches and Big Challenges.00:16 Intro: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses, shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go.[music]00:42 AW: Welcome to the SaaS Venture podcast. I'm Aaron.00:42 Darren Shaw: And I'm Darren.00:45 AW: And we are back in front of the mic and ready to catch up on... It's been about a month since we've connected, and we definitely have plenty to talk about and catch people up on. But I thought a great place to start... Just from some of the things that we've been talking about regarding Whitespark and some of the things on your plate. I definitely wanna hear about your big launch that you've recently had with the Local Citation Finder and get the nitty-gritty details on that.01:21 DS: I know, it's exciting times. It's been really weird, actually. We haven't talked for a month, I think, 'cause we're both really busy. Kind of in a reactionary mode. With all this COVID business there is so much going on and everyone's trying to do their best to launch some stuff and put stuff out there. So yeah, feels like its been a while since we talked. Oh, yeah. Can't wait to talk about the launch of the LCF? But I guess before we get in there, I just... How are things going, what's going on with you at GatherUp? 01:47 AW: Yeah, well, we can get to some of that. I'm more of the big challenge part. We had a challenging week last week with a little bit of a reduction in staff. A few off of my team and that was incredibly difficult. And talk about, I guess, some of the more difficult parts of that, but within this, it's no different than a lot of businesses. There's hard decisions that have had to be made just based on so many aspects of what's going on in the economy and how it affects when you primarily serve small and medium-sized businesses and, in some industries, they've been so susceptible and have their doors shut and not had a way to even adjust, or if they have adjust, it's been a much, much different look to their business so that was definitely really difficult. We've seen some things leveled out from what April looked like as far as that first wave of panic churn.02:50 DS: Yeah, totally.02:50 AW: Yeah that kinda kicked in. And now we're just seeing stragglers in some of those situations from what's there. So just kinda adapting with that. But everything on the homefront is good. Everybody's healthy and the weather's been nicer. So we're getting outside more and just grateful for all of those aspects, and we've done a pretty good job of just shifting the... What we're happy with instead of what is different or what we're missing out on and things like that.03:20 DS: Yeah, right.03:21 AW: What about you? 03:23 DS: Yeah, so everything is going alright here. I've always worked from home. So it's not a huge shift for me in terms of my work and family life. It's not that much different. Just not seeing, not socializing as much really. And we had a bit of a health scare at the beginning of this, we were all worried that we had it. So we had to do some distancing in the house, but we've come out of that and everyone's healthy again. And so, we still don't know actually if we did have it. Even though we got tested. Apparently, we hear all the... All the tests are somewhat unreliable, especially if you're only carrying a small viral load. So we don't know if we have it. We're interested to get the antiviral test, but because of that, we're extra sensitized. And so, we're not seeing anybody. We get everything delivered. We sanitize everything that comes in the house. We're just really playing it safe now for two reasons. One, we had a bit of a scare and was like, "Well, we don't wanna mess with it." And two, we don't know if we're carriers now and so we're extra careful around other people too, right? So we had that, but gosh, now that that's over, it's so nice to just be back to living our quarantine lifestyle.04:35 DS: I spend a lot of extra time together, really connecting with my daughter these days. We all have really fun play time every night after dinner. So, family life has been good and the business has been surprisingly good too. We had a real big scare in at the end of... End of March, it was getting kinda bad. Lots of cancellations. And so it was like, wow, not looking good, and so we had to make a bunch of hard decisions. Similar to you. We did a few lay offs and we reduced hours across the team. And some of that was defensive planning for what was to come, but in the end, April actually turned out okay for us. So our revenue started to climb back up. We launched a new Yext service, which is Yext replacement service which was well received, and then we launched the new Local Citation Finder. So yeah, it's all been going back in the other direction. So we've brought our team, many of our team members back up to full-time hours and we're forging ahead with a lot of stuff. The business is starting to come out of it looking healthy, too.05:38 AW: Nice, that's good to hear. I feel like, on a sales and new business side, that has been... Was really, really quiet and I feel like in the last week or two, we've started to see more of a pulse there, which I'm...05:51 DS: Same, yeah.05:52 AW: Excited about so.05:53 DS: Yeah, like the last two weeks. It really starts to feel like the sense that people are... There was this panic mode at the beginning, everyone's getting defensive, cutting expenses 'cause they don't know what's gonna come, but now they're like, "Okay, well, it's been like this. I think we're kinda getting used to this, and we still have to build a business. So what are the ways we're gonna do that," and then... We both run marketing technology companies, so they start looking to us, and so leads are starting to come back in again.06:20 AW: Yeah. Awesome, let's...06:21 DS: Yeah.06:22 AW: Hope that continues. Ride that wave back up.06:25 DS: Yeah, definitely. What are some of the things you've been doing at GatherUp? What are some of your offensive strategies that you've been working on? 06:34 AW: The one thing that we've really gotten into is we just double down really heavy on content. I finally got it kind of pulled into a thought process the other day, but we were on a call and talking about shipping product, and the importance of that, and things like that. And I was like, "Well, I think what we're doing, we're just shipping strategy right now," because we have a really robust feature set. And sometimes with that, there's just a lot of elements to it where people don't understand all of the pieces, or how to string 'em together, or how to best utilize the features.07:15 AW: And I've found it almost cathartic to be writing and pouring myself into teaching. So, a lot of strategy type blog posts, and execution, and webinars. We had you on a local AMA we did. You, and I, and Joy Hawkins, and Mike Blumenthal. Yeah, really great. And we have our monthly customer webinars, and we had our agency webinar. So, we've just really gone all out with sharing things that, with not doing as much outbound, without as many demos things, like that where it's like let's just give people as much education as we can and try to help them through it to do the best that they can and for their business. So...08:00 DS: Yeah, I've seen really great content coming out from you guys lately. It makes me be a bit jealous, we're a bit quiet on the content front. You're like, "Okay, we've got all these great features, let's focus on content." [chuckle] We're like, "Oh, we got a good content list, let's get some new features launched." Yeah.08:15 AW: Yeah. Yeah, it's that's really it. That's not to say, I still have one heck of a wishlist.08:22 DS: Yeah. No, I agree.08:22 AW: And keeping those things moving forward, but it just definitely felt like for, especially for our customers, we wanna help you, we wanna make it through this together, 'cause if they don't make it, we're not gonna make it kind of deal. So, how do we help them understand how to best use our tool, even come up with different ways. Like one of the things that I like the most that I'm trying to get myself on some other podcasts and find some other ways to talk about is a post about just reopening during COVID, and just how important it is to have these tight cycles of you're making changes, you have new guidelines, and safety guidelines, and new ways that you're selling. You need really tight feedback loops to understand if what you're doing is actually building trust and confidence in the consumer and they will continue to come back, because...09:19 DS: Your content strategy there, it's so smart to really get into that, because people, as they start seeing this, and then it's sometimes they may not even be on your mailing list, but they're a customer, and they happen to see something on Twitter or something, 'cause it gets shared, all that stuff. So, it's really great to be bringing them back and thinking about the product.09:38 AW: Yeah. And like I said, it's been a good, just a great way to focus. And it's one of those things, it's nice when you get into it and you're able to write these things and string so many ways that you can use the platform and go deep and whatever else. And if anything it's just really renewed my love of what we've built, and how it works, and the potential it has, and everything else. So, that part of it has been a good grounding, gratitude, exciting, all of those things. Even though I love it much more if I'm talking to people about it on sales calls, that is a greater level of excitement than just riding out into the great wide open, but it has been great to help customers and then hear from them after our webinars or have them mail and say, "Thanks, this is something very tangible that I could use. I am using it. This opened my eyes." It's great to see things like that.10:33 DS: Yeah, totally. Yeah, awesome. Good job. Yeah, I actually saw a thing today, I don't know if we're both members of that, Aaron Kralls' SaaS Growth Hacks Facebook Group. [chuckle]10:45 AW: Yup.10:45 DS: And he posted this thing today, which I immediately talked to my marketing manager about, which was he's got this indefinite email follow-up sequence for anyone that has tried the software or used it and cancelled, anyone that has a free trial but they never converted. And it's exactly what you're talking about, it's like this sort of discussing all of the features. And it's just like you lay out this sequence that runs for indefinitely where it's like every month, there's a new email about this feature of the tool where you're really communicating that. And so, that's the kind of stuff like, man, we are not doing that and I would love to get into some of that. I could see the value there.11:25 AW: Very cool. If we get to the end of this and we haven't crushed all of our time, I wanna share something that just, it's been going on for a little bit, but I finally paid attention to it today, and it blew my mind. So...11:38 DS: Oh. Okay, well, I'll talk really fast then.11:41 AW: Yeah. [chuckle]11:41 DS: 'Cause I wanna hear that. [chuckle]11:44 AW: Alright, cool. Well, hey, let's dive in. I was really excited to see and also support, retweeting, and Facebook liking, and everything else the launch of the Local Citation Finder. And I also really enjoyed too, one of our listeners to the podcast, Chris McCarney from Sydney, Australia chimed in and basically said, "It only took two weeks."[chuckle]12:13 DS: That is awesome, yeah.12:16 AW: Yeah. I thought that was great. Shows Chris is a long time and a dedicated listener. And obviously the joke Darren has talked about a lot of times is he always, your comments always, "Just two more weeks, two more weeks, and we'll get that done." So, that was really fun to have one of our podcast listeners weigh in on the launch of Local Citation Finder...12:38 DS: That was awesome. Yeah, thanks, Greg.12:40 AW: Yeah.12:40 DS: The two weeks thing is so bizarre really, when I think about it because this project, launching the new LCF has been on our radar for at least two years. And the actual development spend was at least two years long. It took many different twists and turns along the way to get to where the final product was that we've launched. But, honest to God, I swear to you, in our initial conversation with the dev team when we were looking at the original scope. I was like, "How long do you guys think this is gonna take?" I swear to God they told me two weeks.[laughter]13:12 DS: It was because the original version was just supposed to be really basic feature parity. It was because the Local Citation Finder was running on an old development stack. It was on an other server. We had to keep it on a different server because it had an old version of MySQL, but our new software was using the new version and it wasn't compatible. So the first version was supposed to be like, "Okay, well, let's make these changes to the code so that we can put everything on our more powerful server and keep all of our development stack up-to-date, right?" 'Cause we're actually running into problems 'cause we're maintaining two development stacks, which was totally annoying. And so honestly, it was like, "Okay, great. We'll do that in two weeks. No problem." Once you get into that, you really start to think about it and like, I'm the worst... The two weeks thing is absolutely my fault because I get greedy. I'm like, "Ooh well, if you guys are working on it, maybe we can just make these few little tweaks, too, while we're at it."14:15 DS: And the few little tweaks evolve into a massively new feature set, and a whole new design, and overhaul it. And by the time we even get that stuff done, we got a new development stack we gotta put it on to. So it's like... That's how it just tends to evolve. It's just really hard for me to hold back on the improvements. Once I just start looking at them, I'm like, " Oh, you know, this tool really needs this or it needs that." And so that's basically what happens.14:43 AW: Well, that balance of quality and speed is always a tough thing. I fight it as well. I love though... You just have coined a phrase for it now, right? I feel like, in your company meetings, the minute someone says two weeks, alarms should go off, and...14:58 DS: Absolutely. There should be an actual siren and bell. Yeah.15:03 AW: Yeah.[laughter]15:04 DS: Yeah, totally.15:05 AW: But... So here's one thing I really loved here, and just to give people... And we'll link to this in our show notes. But your post on the release, this was, to me, just so interesting. This was actually the first piece of SaaS software that you built 10 years ago because you really were just a super small, couple person web development SEO firm, and then you got the idea to build the Local Citation Finder, and here you are majorly relaunching it. I'm sure you've probably added, Band-Aided, done whatever else, but this was probably its first overhaul in almost a decade.15:41 DS: Yeah. As a complete overhaul, this is it. It's been a decade. And I look back at that post, it was kind of sentimental. I'm like, "Oh man, this is the software that built the company." There was a major turning point for Whitespark because we were just an agency building websites and doing SEO for clients, and we only had three developers at the time. We only had three employees. It was me, Ethan, and Jeff, I think, at that time. And so, I read a post from Garrett French, and I was like, "Ah, that's a cool idea." And Jeff turned out the first version of this in three days. I should go actually use three days as our new timeline. [chuckle] I'll just keep referencing and be like, "How long is that gonna take, guys?" And they'll be like, "Oh, two weeks." I'll be like, "Well, you know, Jeff built the first version of the Local Citation Finder in three days," [chuckle] see if I can push them on that.16:33 DS: But yeah, we launched it in three days and it was really simple. It was just like, you put in keyword, the tool runs, and then it sends you an email with some data. And so that first version... But people really loved it, and then we thought, "Well, we could turn that into some real software and put a subscription model on it," and we did. And that was our sort of first foray into SaaS, which it's been 10 years now. So today, we have a whole new version of it, and gosh, I just love it now. It's the local citation finder I always dreamt of having. And I'm sure I'll hate it again in a year 'cause there'll be new stuff I wanna do. That's always the way it is.17:15 AW: Yeah. Well, you just always raise your standards, know a little more, and things continue to evolve. I also love that you're able to go back just in when this was released, right? And McGee a friend of both of ours, had... Long-time SEO and used to be editor at Search Engine Land. He had wrote that this was a must-have tool, right, back in 2010. So it was like, you had your own personal Wayback Machine in this blog post that existed 10 years ago.17:45 DS: Yeah, his post is still up. It's amazing. I can't believe that it's still live on the Internet. So that was great. [laughter] And actually... And then, I guess, Matt talking about it, and I remember having a phone call with David Mihm, and it was like... Garrett French set it up 'cause I think he talked to Garrett... David talked to Garrett first. I think they knew each other. And then Garrett said, "Oh, David Mihm would like to have a call with you." And I was like, "Oh my God, David Mihm wants to talk to me?" And I was so excited about it. And so, yeah, then I guess really it drove all these relationships and getting to know all the Local U guys. And yeah, it really just grew from there.18:25 AW: Yeah. Isn't it funny how all those things come together in one way or another? 18:29 DS: Yeah, totally.18:30 AW: I would say Mihm was definitely the main connector. He was my... I wouldn't have my relationship with Mike Blumenthal without David, Mike Ramsey without it. David was just a connector in our industry.18:44 DS: Yeah. I remember meeting you and Ed Reese at a Local U. And that was the first time I met you, and we hung out and had some drinks, and got to know each other, and yeah. It's all kinda grown from there.18:56 AW: So you can blame Local U you for bringing me into your life.19:00 DS: Oh, blame. Thank you. [laughter] Oh, I'll thank Local U. Much gratitude to Local U.19:06 AW: So with the launch... We're getting off track here, which is normal, but I'm interested... With the launch of Local Citation Finder, what was your... I wanna know what was both your customer base reaction, what stood out the most to them, and then what did you see in new opportunity, the excitement around the launch of it? 19:29 DS: Yeah, so it was really well received, for sure. So... There's a few really big improvements that we made, number one, the new design, the old tool looked like it was built in 2010, and the new tool looks like it was built in 2020, so it really does look awesome, it's got great visuals, it's fast, it's easy to use, it feels good to use, and that's a huge thing. And I have to shout out to Nick [19:55] ____ for really helping with that. He's got a great eye for design, he's really good about thinking about how the user will interact with this stuff. And so, he's our UI UX design guy and he did such a phenomenal job on the Local Citation Finder, just really thrilled with it. So that was one massive thing. People love that.20:13 DS: It's now also campaign focused. In the old version of the software, you just run these searches and they felt so like, "Okay, I ran a search, I got my data. Why do I keep paying for this tool? I don't need it any more, right?" So the new version of the tool is really... It provides ongoing value on a weekly basis, so it really drives you to create a campaign for each of your locations and then every week you're gonna get an update of like, "Hey we found these new citations for you", so it helps you to sort of monitor your citation growth over time and it also helps you define new opportunities because we're gonna search all of your competitors and find what they have and then report that back to you. And so you're getting this ongoing value from the tool, it keeps feeding you value every week. So that was designed to prevent churn because, man, this tool had terrible churn. We were on a long path of dropping subscriptions, more subscriptions dropping than coming in, and so it was really designed to reverse that.21:15 DS: Another big thing that we did was submitability. So people that use this software are really just looking for good citation directories to submit to. And so now we automatically identify whether or not you can submit to the site if it's just an easy one to submit to and we sort by that and so, you're immediately presented with actionable opportunities rather than just a bunch of weird sites like a directory of dishwasher parts, which uses a list of Part IDs and that ended up getting into your results or competitor's websites or blogs or newspapers, you can't just go and easily add your business to. It's still good to see that 'cause you can see your... "Oh wow, my competitor got a mention on this newspaper. Maybe I could too." But it's not actionable, immediately. So sorting by submit ability has been a really great feature, good filtering, new charts, new designs. So people were pretty damn happy about it.22:11 DS: I think that lots of people were excited to promote our number one fan Susan [22:16] ____, she was all over the place, all over Twitter, talking about how great it is, so thanks Susan, she's really been awesome. Also got great feedback on LinkedIn. I don't know, you do much on LinkedIn, but I've been trying to get more engaged over there and...22:33 AW: Yeah, I do, I've always... I call LinkedIn slow Twitter and I realized Twitter isn't for everyone because of the amount of info and how fast-paced but I, interesting enough see people use LinkedIn almost as their Twitter but it's more like somebody that wants to once a week put something out there or be connected, but that's really interesting that you got good play from there.23:03 DS: I got really good play from LinkedIn and my own post on LinkedIn drove quite a lot of interest but the real big kicker was Rand [23:13] ____ shared it from my post over to his feed on LinkedIn which was massively kind of him. So thank you so much to Rand for doing that because it drove a ton of interest, lots of comments, and so I was like, "Man, I'm really starting to think about LinkedIn and so I've been working over the past two to three months, I'm building up my following there and being more engaged and posting more often, and I just think it's a really great platform especially for us as B2B SaaS companies. It's just that's where everybody is, right? 23:44 DS: And so the nice thing about it is that it's so unsaturated like you post something on Twitter, it's gone forever, in three hours, no one's gonna see it again, right? You post something on LinkedIn and it's like that person that only logs into LinkedIn once every two weeks, it's the first thing they see on their feed 'cause there's not a fire hose of other stuff getting posed it over there, right? So it really has longevity. This whole concept of slow Twitter is for real because your posts stay up there and they really get massive visibility. Lots of people see it. So yeah I think LinkedIn is an untapped market for a lot of people, and I'm trying to drive more of that.24:23 AW: Yeah, and it is. So that's been one of the other things inside of our shipping strategy is we're creating more content, more things for people to talk about and just really look at like mentions are your best marketing. It's a great way to be relevant and same kind of things? Mike Blumenthal did a great post for us on review ratings from a bunch of data inside of GatherUp from our monitoring, and it was in Moz's Top 10 email of [24:52] ____ and it shared a bunch of places. To me, it's like when you get the amplification of other people grabbing it and then writing about it in their own words, not just retweeting it, that's where you see a really nice take-off and working into their spheres and stuff.25:11 DS: Yeah, it's amazing actually the difference between a basic retweet and a retweet where you add a comment and you talk about what is your take on this thing, that really seems to have a much better impact in terms of traction that you'll get off of your content.25:29 AW: Totally agree. So I'm interested, your switch from search to campaigns as part of it. Was that something that... Did you realize that a long time ago? Did you realize that while you were building it? Was that the reason you built it? Was it a customer who suggested it? Where did that come from? Because it seems like a pretty huge opportunity and swing.25:55 DS: Yeah, I was aware of it when we started doing the... When the development need came up because the stack was holding us back. That's when I was like, "Listen, if we're gonna do this, can we make some of these changes?" And then they're like, "Okay well, it's not gonna be two weeks anymore, it's gonna be two months." Which, of course was also a way underestimate. But we... I definitely came up with that, at that point because it was like... I've always known that, I've always been thinking about our local citation finder churn and realized that that was the problem and realized that that was the solution too, providing that ongoing value. And so it was when we started getting into it and that was sort of the main thing that I added as a feature request in addition to just a stack update, right? And then it grew from there, then of course, more features came out of it, right? 26:46 AW: Yeah, awesome.26:47 DS: Yeah, that's where it came from. Yeah. But honestly, it's like the way we approach this stuff has been a bit of a lesson and we did this... We made the same mistake with our rank tracker update. We took two, three years to get that thing out the door and it's because we don't let it progress in phases. We could have actually launched an improved LCF on a better tech stack, so it would have been faster, the customer would not have noticed the difference. And then we could have launched a campaign-based focus by just tweaking it a little bit and that would have been another marketing opportunity. Then we could have been like, "Look at this, folks, new design." We just like, splashy new design, everyone will be happy." Then we could have added submitability. So all the stuff that we added to the Local Citation Finder and the reason it took two years to get out the door... We could have done that in stages and every single one of those stages would have been another marketing opportunity.27:41 DS: So I really feel like it's a bit of a failure in our process, and it's something that I'm trying to become keenly aware of, and we're looking at it with our next stuff that we're working on here and we're like, "What is the absolute bare minimum? Let's get that out the door." Then we just keep adding to it. So it's like, "Well, I would love to give you this point." We use a project management software system called 'ClickUp' and every week they are pushing out updates. That's the way to do it. It's like, "Don't throw in 10,000 feature updates, and then launch one massive thing in a year. Every week, have more new stuff to promote and just keep iterating on a regular basis." And so, we're really... I'm really cognitive of that and really shifting to that mindset with stuff that we do going forward.28:26 AW: Yeah. Now that... Yeah, my reaction is, "Yep, that is way too long of a cycle." I probably... I don't know, I look at it, "What can we have out the door in 90-120 days?" And there's definitely been some things that we've done that have taken longer. A lot of times it's not actually... You have to look at it, it's not like engineering, it's more in the planning, design, gathering requirements, all of that decision-making where things can kinda stall out, fall flat, you hit a roadblock and you gotta figure your way out around it. But the exact thing you're pointing out, we definitely did that, and it was a bit of an eye-opener for me on our last bigger feature social sharing, where it turns reviews into a visual image where we basically said, like, "Alright, we're gonna get this out the door and this is where we're limiting V1 of it."29:25 AW: And then, 45, 60 days later, then we launched... So we launched it with integrations with Facebook and Google posts, and it was also creating LinkedIn and Twitter images that you could download and then post. And then we knew we were gonna do a Twitter integration, and then we got initial user feedback, and people wanted a cropping tool and we added some font size modification. So, then we had like this second update to it where we'd say, "And now it connects to Twitter and now you can manipulate the image more." And yeah, you get those marketing bursts out of it, and you also get it in the hands of your users, so they can be like, "Oh, I wish it had this," or...30:05 DS: Exactly, yeah.30:05 AW: This would be helpful or nice, so...30:06 DS: Yeah, totally, so, absolutely. It's the way that we're really trying to make sure that we progress in that format. In fact, last week, we had a call about the new big thing that we're working on and we stripped it back. We're like, "Actually, you know what, this is two things, this is not one thing. What is the MVP that we need for this thing that we're building?" And we actually... We're now stripping stuff out of the product that we've been building and so we're gonna just leave that in a separate branch. We're creating a new branch, and then we'll pull it back in later, because that stuff's almost done, but I know that that other piece of it is gonna slow us down by weeks if we decide to include it into this phase one launch. So the actual workload is cleaner because we can get everyone focused on the main core thing that we're trying to build, and then we get everyone focused on that next thing. And then everyone focus on that next thing rather than splitting the team and slowing things down. So it's gonna be way better.31:05 AW: Yeah, heck yeah, that's awesome. And that's what's great when you go through these and you have those learnings and it's just all about, "How can we get better the next time? What stood out to us?" All of those kind of... And that's a fun in it too. It can be frustrating in the moment, or when you're like, "Oh, this should have been obvious." But it is so great to learn on the fly like that and then you get to try it all over again, and be better the next time.31:36 DS: Yeah, it's amazing actually. It's just like this constant growth of both what we know and how we approach the development of things that we're learning, and growth of the company, growth of the software, growth of the user base. It's all pretty good. Man, I'm glad to be in SaaS.31:52 AW: Nice. Good work. Well, congrats on the big launch.31:57 DS: Yeah, thanks. It's been really successful too. It's like our goal to reduce the churn has definitely happened. So, since the whole COVID thing started, we dropped about 12% of our subscriptions. In just over two weeks of the launch, we're almost back to parity now and we're not really seeing the churn anymore. And so, I think we've reversed that and it's not just reversing the COVID losses, we've kind of reversed the losses from the last couple of years. And I expect to continue on a growth path now too, where we can kind of get back to the peak of our subscriptions and then go beyond that. I'm excited about it.32:38 AW: That's awesome, I'm excited for you...32:40 DS: Thanks.32:40 AW: Way to go.32:41 DS: Yeah, thanks.32:42 AW: Also, the other part of this, for me, no big launch since we last talked. Some nice, little ones, but obviously facing a big challenge with what we had to do regarding the reduction of staff. And the hard part with this is right in running, owning, operating, being in leadership in businesses for 20 years, I've never had to do something like this. It's always... If you had to let someone go, it's been performance-based. And you've already... It's a clear decision. And you've already tried to help that person. You've tried to create a framework to turn it around and succeed, and it just didn't work out. But this was just like it was so much different because it was purely a role-based activity, where as like what roles are critical to the business, what ones do we have a room for as we navigate through this, what will help add to the bottomline, retain customers, things like that, and that part being really difficult to go through. And, obviously, the hardest part of all of it... I don't wanna minimize, right? The hardest part of all of it was for the people who were furloughed and let go, right? 34:04 AW: And that sits with you hard because you realize, "I'm about to be part of putting stress on to people who... Let's face it. A lot of us are already stressed through this." So that part, not fun to think about. All of those elements to it. I will say, one, I feel like Traject took good care of those between furloughs and those who were laid off as far as taking care of them moving forward and super reasonable timeline on benefits and things like that. I felt like a really stand-up job was done there to take care of them. And really good communication with the team as far as why and the difficulty and everything else. But you can see the difficulty and how people feel. Like just today, I put in a note because Monday is Memorial Day, so US employees will be off at... That's when we normally have our team standoff or stand-up. And I put out a note just saying like, "Hey, let's just do a quick connect on Tuesday for stand-up and whatever else."35:15 AW: And I had a couple of people message me, and they're like, "Is this a good meeting?" They're apprehensive of a meeting also, right, because of what had took place last week. And I was like... I immediately just went and added onto my thing, it's like, "Hey, this is our normal stand-up. It's all good vibes," and whatever happy emojis that I could quickly find to put on there. But it was just such a... Emotionally, it was very difficult 'cause, one, when you build a company from scratch, we, GatherUp definitely built a family culture. So it feels like we had to put a couple of people, who are our family, off to the side and that was really hard. And then... Personally, the worst part was we eliminated the role of my head designer. And he has been with me at three different companies. We've worked together nearly 12 years like he...36:13 DS: Oh, man.36:14 AW: Yeah. My kids know him. And it was hard. And it's that... You definitely hear stories over time that there are people, right? You work with friends or you develop close friendships, and something goes wrong, or the friend leaves, right? I've seen all of those sides, but I've definitely never had to lay off a friend. And it was...36:35 DS: That's so tough.36:36 AW: Yeah. It was gut-wrenching. And it was one of the first times where I'm usually... I'm able to find the mode that's needed in those moments, where I'm both able to communicate, but still have the emotional side and not be robotic and understand the gravity of the situation. But this one, right, it was myself and our CEO that did the call with him. And I just pretty much was on the call to cry. I mean, I just cried. And it was just this feeling of helplessness and partially feeling like... I felt like I was letting him down as a leader and a friend, and just sad for the circumstance, right? I can't control COVID. I can't control the economy. All these things, I can't control. But it just... It felt horrible.37:32 DS: Yeah. That's gut-wrenching. That's really tough when those decisions have to be made about positions like that, especially when you have such a close relationship with one of these colleagues you've worked with for 12 years, you know? 37:45 AW: Yeah.37:47 DS: Really sorry, man.37:47 AW: Yeah. Thanks. But I will say, all of the people I dealt with that were impacted, all it did is prove why they were on our team. They were professional. They had their heads up. They understand the situation. They're either furloughed and cheering us on so that we can get them back or they're grateful for what took place and excited for the next thing, right? And to me, that just instantly was like, "This is exactly why I've worked with you for so long because of how you handled this and everything else." It's been hard. It leaves... Again, it leaves holes in the family. Our meetings haven't been the same just because of how those people connect, who brings the jokes, who has the music, all of those different things, so.38:35 DS: Yeah. We've had similar feelings with some of the layoffs we've had in here, too. It's always tough, right? They leave those holes on the team, right? 38:43 AW: Yeah.38:44 DS: We're hoping to rebuild and get some of those team members back in the next month or two, too. That's what we're working towards.38:52 AW: And it's just when you're used to, for so long, creating opportunities and when you're on the other end of where you feel like you're taking away an opportunity, that's just really heavy stuff. And then, lastly, at the same time, right, it just made me realize how much I care about our team and how I wanna work tirelessly so that no one else is affected like this, right? I had thoughts like, "What if I leave and so other people can stay," and things like that. And you ultimately, I arrived at I trust myself more than anyone else to get us through this and I will do whatever it takes to do that, and so I need to do that.39:38 DS: Yeah, I feel the same. Some of my team, they did reduce hours and I feel like I took on a lot of those extra hours. I've been working way more than usual trying to... I guess, initially it was save the company mode, and now it's just driving all these initiatives forward. Some of the team members are still on reduced hours and so it creates a lot of extra load like to get all the things done that we're trying to do, right? I'm just really pushing extra hard right now.40:08 AW: Yeah, I'm right with you.40:09 DS: What was the cool thing? 40:10 AW: Alright. Yeah. Are you a follower or have you ever paid attention to Gary Vaynerchuk at all? 40:19 DS: Not a follower. I know who he is. I've seen some of his stuff. Yeah, he's a little too intense for me. I think that Gary.[laughter]40:29 AW: Well, I mean, that's easy to see. So obviously, if you don't know who Gary Vaynerchuk or Gary V is, long-time entrepreneur and super early adopter of social media. That's how I came across him was I don't know eight, nine, 10 years ago when he was doing Wine Library TV. He actually spoken in a really cool event that used to take place in Omaha called Big Omaha. It was almost like a mini-South by South West and he did a show live there. I got to speak at another event, where he spoke at, so I got to meet him for 30 seconds. Talk to him real quick. But anyway, just a high-level engager in whatever else. Well, he's rolled out a new service, as part of his wine business, he also owns a massive agency, too, called Veiner Media. But it's winetext.com and all you basically do, it's a one-page site and since Gary is so well-known, has an audience, has been selling wine forever.41:30 DS: He can sell anything, that guy.41:32 AW: Yeah. There's a 45-60 second YouTube video, and all you do on that page is enter in your email, your cellphone, where you would ship wine to and your credit card information. And then what they do is they text you every day with the deal of the day, and then if you wanna buy it, you just reply with like, "Four bottles," and they ship it.41:54 DS: Oh. Wow. Wow, that's so easy.41:57 AW: It's so easy...41:57 DS: All the impulse buying, you've just tapped into that impulse buy. Wow.42:03 AW: Yeah, it's so basic, but it takes having that audience. You have to have something to go with it to have an instant boost. But I was like, "Alright, let's talk about removing purchase barriers." Where here it's like, alright, if I spend two minutes and enter all of my shipping payment and contact info, now any time I wanna buy... I'm giving you permission to send me a daily deal and all I have to do is reply with a number, and the bottles are gonna show up. I don't have to enter payment, I don't have to click on anything.42:40 DS: [42:40] ____ and you type that shit again just reply to a text. I love it, it's amazing.42:46 AW: Yeah. Yeah. No, it totally... It blew my mind, and it got me thinking of things like, especially thinking the restaurant industry right now and how different it is, and whatever else. What if a restaurant just created, here's our meal for the day, and you just responded with, "Yeah, I want three of those. It's enchilada's tonight? Yeah, I want three of them." And that was your ordering without all the other stuff, right? Yeah, I get there's a lot of complexities, but it just...43:16 DS: Yeah, totally the menu. You just basically use... You register on the site, and then we'll send you the Friday Special. And be like, "Do you want the Friday special?" The person's like, "Yes, I do." And then it just shows up.43:29 AW: Yeah, so it was just one of those I had seen tweets where he was talking about it and whatever else, and I never clicked in it. For some reason this morning, I was up working super early and clicked on it at some point this morning, and within taking it in, I was just like, "This is brilliant."43:49 DS: It really is.43:49 AW: This is a whole different way to do business, and it got my wheels turning big time.43:56 DS: No, I'm gonna do it actually as soon as we get off this call. I'm gonna go through our accounts database, and I'm gonna text every one of our customers and be like, "Do you wanna upgrade? Yes or no?"[laughter]44:09 DS: And then if they say yes, boom. More money in the company. Look at that.44:12 AW: Way to go, see, you're quick to adapt. That will not take two weeks; that will take two days.44:18 DS: Yeah. Exactly, two days. I'm gonna get that done, I'm gonna talk to my dev team right now, I'm gonna just sign up for one of those text services, import all the numbers, just press the button.44:27 AW: Awesome. Alright, cool, Darren, well, great to catch up. Hopefully, we'll be able to record again in sub 30 days. Congrats about 20 episode... I mean, any time we cross a round number, just things feel a lot more real. So 20 episodes, under our belt.44:45 DS: 20 episodes. Yeah, that feels like it just gets more and more real this podcast.44:51 AW: We're not a teen anymore.44:53 DS: No. Yeah, thanks a lot to all of our listeners. Keep listening, keep subscribing, keep sharing our awesome content.45:00 AW: Yeah and keep plugging in random jokes into Twitter on us.45:06 DS: It makes our day, for sure.45:09 AW: Awesome, Alright, man, well, you take care and we'll catch up, hopefully, in two, three weeks again.45:14 DS: Sounds good. Alright, thanks, Aaron.45:16 AW: See you everybody.45:18 DS: Bye everybody.[music]

House of Ghosts, The Giant Spider, The Late Night Double Feature, Danny Johnson Saves the World, Weresquito: Nazi Hunter, Demon with the Atomic Brain, Guns of the Apocalypse, Queen of the Snakes.

Film: Nokan - Die Kust des Ausklangs Film: Das Ende ist mein Anfang Film: Blaubeerblau Film: Schmetterling und Taucherglocke Film: Kirschblüten Hanami Buch von Cory Taylor "Sterben: Eine Erfahrung" Buch "Die sieben Geheimnisse guten Sterbens" von D. Mihm und A. Bopp So kommst du mit Ute in Kontakt: Ute.Mund@gmx.de Utes Rezept Knäckebrot    

Ute Mund ist Sterbebegleiterin. Sie hat die Gabe, lautlos mit Menschen zu kommunizieren und ihnen ihre Ängste zu nehmen. Sie lernt sehr viel von den Sterbenden. Von ihnen wird sie auch reich beschenkt: mit Erinnerungen, Erlebnissen und Erfahrungen, die sehr wertvoll sind. Du fragst dich sicherlich auch: welche Sorgen machen sich diese Menschen kurz vor ihrem Tod? Vielleicht hättest Du das nicht gedacht, aber alle haben nur eine Sorge: wie wird es den Hinterbliebenen gehen, wenn ich nicht mehr bin? Im Zeitpunkt des Sterbens sorgen sich die Menschen nicht um materielle Dinge. Sie bedauern oft, Gefühle nicht ausgedrückt zu haben, sich nicht treu geblieben zu ein, nicht genug geliebt zu haben, zu viel gearbeitet zu haben. Was können wir Lebenden tun, um es den Sterbenden leichter zu machen zu gehen? Loslassen, verzeihen, lieben. - - - - Ein sehr berührendes Interview, das ich in zwei Teile geteilt habe. - - -  Buch von D. Mihm und A. Bopp DIE SIEBEN GEHEIMNISSE GUTEN STERBENS Buch von Cory Taylor: STERBEN: EINE ERFAHRUNG Film: Nokan - DIE KUNST DES AUSKLANGS Film: DAS ENDE IST MEIN ANFANG Film: BLAUBEERBLAU Film: SCHMETTERLING UND TAUCHERGLOCKE Film: KIRSCHBLÜTEN HANAMI HOSPIZFÜHRER HAMBURG So kommst du mit Ute in Kontakt : Ute.Mund@gmx.de  

The Monster of Phantom Lake, It Came from Another World, Cave Women on Mars, Terror from Beneath the Earth, Destination Outer Space, Attack of the Moon Zombies. 

Christopher R. Mihm and Michael Cross join me to discuss the horror/scifi classic gem that went on to influence some of the most ground breaking and exciting film in history. Shoutout to Gordon K. Smith who provided me with the quick facts for this episode https://sainteuphoria.com/ https://www.gordonksmith.com/ Catch up with us on Twitter: @ILTMPodcast Instagram: @ILovethatMoviePodcast Support us on Patreon: https://www.patreon.com/Ilovethatmovie Teespring: https://teespring.com/stores/i-love-that-movie-podcast   Discord https://discord.gg/qe2kqA   Facebook https://www.facebook.com/ilovethatmoviepodcast/   If you liked what you heard today please subscribe and rate the show

Christopher R. Mihm and Michael Cross join me live at All Con to discuss on of their favorite horror classics, the Creature from the Black Lagoon. https://www.ilovethatmoviepodcast.com Catch up with us on Twitter: @ILTMPodcast Instagram: @ILovethatMoviePodcast Support us on Patreon: https://www.patreon.com/Ilovethatmovie Teespring: https://teespring.com/stores/i-love-that-movie-podcast   Discord https://discord.gg/qe2kqA   Facebook https://www.facebook.com/ilovethatmoviepodcast/

Flashback February 2020 concludes by looking back in time at a movie Monster Kid Radio has already talked about - 1960's The Time Machine (dir. George Pal). Charles Babbage joins Derek to spin those talking rings to discuss this classic science fiction film. And don't forget Kenny's Look at Famous Monsters of Filmland! Fix My Wife's Teeth - Voicemail: 503-479-5MKR (503-479-5657) Email: The Rondo Hatton Classic Horror Awards - The Classic Horror Film Board - Send your ballot for the Rondo Awards to taraco@aol.com (and please consider voting for Monster Kid Radio for Best Multi-Media). YouTube Monster Kid Radio - Comicstalgia - Monster Kid Writer - It's Pronounced Cook -   Previous MKR Episodes Referenced This WeekMonster Kid Radio #244 - Next Week on Monster Kid Radio: Joshua Kennedy, Christopher R. Mihm, and Stephen D. Sullivan on Universal's Dark Universe The opening and closing song "" () appears by permission of () All original content of Monster Kid Radio by is licensed under a .

Michael Cross returns to educate of the Christopher Mihm events coming up in the Dallas area. Then, we do a spoiler-filled review for John Henry 2020 and a short take on Black Mesa's semi-final build. Christopher Mihm's site: https://www.sainteuphoria.com/ Black Mesa Steam Page: https://store.steampowered.com/app/362890/Black_Mesa/

Happy Halloween! For this year's Halloween episode we take a long overdue look at the films of Christopher R. Mihm. Mihm is a filmmaker who specializes in "new old, good bad films" and homages to sci-fi and horror movies of the 1950s. We discuss two of his films, The Giant Spider (2013) and The Late Night Double Feature (2014). Get ready for giant arachnids, space aliens, and witches from Jupiter!We became aware of his work when we interviewed him at OSFest 7 back in 2014. You can hear that interview in Grawlix Podcast #7: OSFest 7 Special. In fact, he may be the first person we ever interviewed for the podcast! Since then, Jesse has become a big fan and a contributor to many of his films (look for our website url in the credits of all his movies since 2015). Enjoy!Links MentionedSaintEuphoria.com - http://sainteuphoria.com/Our Christopher R. Mihm Guest Page - https://grawlixpodcast.com/guests/christopher-r-mihm/Grawlix Podcast #7: OSFest 7 Special - https://grawlixpodcast.com/2014/08/grawlix7/GCU #32: Halloween III: Season of the Witch & The Guest - https://grawlixpodcast.com/2019/10/gcu32/★ Support this podcast on Patreon ★

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Dr Seuss I love to read. I so enjoy hearing about other people's journey's, thoughts, opinions, learnings etc. In fact if it weren't for books, I may never have become an entrepreneur in the first place. With that in mind in today's episode I thought it would be fun to give a summary of the 10 top books that have had a huge impact on my life this year and that I believe are an awesome read if you're wanting to expand your knowledge, build your business, grow your confidence and become an awesome action taker! To quote one of the authors 'if you want to walk around so lit up that you shoot sunbeams out of yer eyeballs', then listen in to today's episode my friend! Links Mentioned in This Weeks Episode Jen Sincero Brendon Burchard Jesse Itzler David Goggins Steven Pressfield Ryan Holiday Yuval Noah Harari The One Thing Mark Manson Kiva - Micro Angels Lending Team Half The Sky Your Lifestyle Business Facebook Group Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Back in 2015 my partner & I started a business selling products on Amazon. Kitchen products to be precise. Within one year we had grossed over a million bucks with just one product. In the following years we grew our product line and our revenues so much so that I packed up work for a couple of years to focus on my health & my daughter. However after two years of lunching & brunching I realized this was not my destiny and earlier this year relaunched my Jo Barnes Online brand as Your Lifestyle Business. My mission is to arm action taker with the tools, strategies and inspiration to build a business you can run from anywhere in the world whether that be your kitchen table or a beach in Fiji. To that end I am about to launch my first experimental ecommerce store using Shopify. The goal being to build my own store and educate the members of my FB group as I go with over the shoulder videos, posts, and lots of discussion. In todays episode I'm walking through my 12 step plan to get it off the ground. I hope it helps and be sure to come and join the Facebook Group to watch it come to life! - https://yourlifestylebusiness.com/fbcommunity Links Mentioned in This Weeks Episode Customer Avatar Worksheet - Digital Marketer Shopify 99 Designs Your Lifestyle Business Facebook Group Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Show notes: In the show, The BioBusters professors, Dr. A and Dr. C, discuss the science behind the 2018 Nobel Prize in Physiology or Medicine. The BioBusters Docs discuss checkpoint control in immune responses, as well as activating and inhibitory receptors on T cells. The Docs discuss the various FDA approved checkpoint inhibitor drugs and the cancers they treat. Keep the discussion and comments going on the iTunes review section, or feel free to e-mail the podcast with future show ideas and thoughts on the current show. Music by Bahaa Naamani Email us at thebiobusters@gmail.com   References: Freeman, G.J., Long, A.J., Iwai, Y., Bourque, K., Chernova, T., Nishimura, H., Fitz, L.J., Malenkovich, N., Okazaki, T., Byrne, M.C., Horton, H.F., Fouser, L., Carter, L., Ling, V., Bowman, M.R., Carreno, B.M., Collins, M., Wood, C.R. & Honjo, T. (2000). Engagement of the PD-1 immunoinhibitory receptor by a novel B7 family member leads to negative regulation of lymphocyte activation. J Exp Med, 192(7), 1027–1034. Hodi, F.S., Mihm, M.C., Soiffer, R.J., Haluska, F.G., Butler, M., Seiden, M.V., Davis, T., Henry-Spires, R., MacRae, S., Willman, A., Padera, R., Jaklitsch, M.T., Shankar, S., Chen, T.C., Korman, A., Allison, J.P. & Dranoff, G. (2003). Biologic activity of cytotoxic T lymphocyte-associated antigen 4 antibody blockade in previously vaccinated metastatic melanoma and ovarian carcinoma patients. Proc Natl Acad Sci USA, 100(8), 4712-4717 https://www.nobelprize.org/prizes/medicine/2018/press-release/ https://blog.dana-farber.org/insight/2015/09/what-is-a-checkpoint-inhibitor/ https://www.cancer.org/treatment/treatments-and-side-effects/treatment-types/immunotherapy/immune-checkpoint-inhibitors.html https://www.science.org.au/curious/people-medicine/releasing-immune-systems-brakes-fight-cancer https://www.wired.com/story/cancer-immunotherapy-has-arrived-but-not-for-everyone/ https://www.sciencedaily.com/releases/2018/10/181009102517.htm

An evil space Queen has set her sights on the planet Earth. Her nefarious plans to take over the world are already in motion. Only the bravery of one young boy can save the Earth and free the sinister Queen's slaves. Can he do it? Can Danny Johnson Save the World?! The 10th entry into the Mihmiverse, a film universe in and of itself created by writer and director Christopher R. Mihm, fits nicely after the events of one of the previous films, The Giant Spider, where we actually first meet, albeit briefly, the young Danny Johnson. The Holidays are upon the Johnson household and two young children beg their slumbering grandpa Dan to tell them a story to pass the time till dinner. Grandpa, after some coaxing, tells of the time he, his siblings and their friends, saved the world from alien invaders! The story unfolds and of course Danny is triumphant, but seeing the events and watching Mihm expertly tell an original story while paying homage to the films he so obviously loves, is a tremendous treat! References to the films of the 50's, which is the style Mihm emulates in all his movies, lovingly find their home here, and a line or two from the slightly more recent Ghostbusters finds their way into the film as well. As with many small budget independent movies, a director often has to rely on friends and family for the many parts as well as reach out to what can be a small pool of local actors. Making it even more difficult with "Danny Johnson Saves the World" the cast is, with only the fewest of exceptions, children! Pulling in Mihmiverse mainstays like James Norgard and Michael Kaiser for the few roles that needed full size people, Mihm cast his own son, Elliott, for the role of Danny Johnson. Being a good parent he also found homes for rest of the family too! Smart move dad! It's always dangerous casting kids in kids roles. (Why do you think most movies and TV shows star 20 something high school students?) Mihm gets pretty lucky. Elliott really appears to put in a ton of effort and it shows. The rest of the kids, whether it was planned or it worked itself out in production, are never given more than they can handle and what they are given they handle incredibly well. Pulling out all the stops for this one, Mihm not only casts children, he throws in puppets created by Stephanie Mihm (including an adorable little "Steve"), and even a few stop motion animated creatures from animator Norman Yeend! Oh, and no Mihm film would be complete without a monster or robot! Here, Mitch Gonzales's designed mechanized monstrosity may be one of the best Mihmiverse creations yet! I've not always been fair to all the Mihmiverse films. I watched the first movie, Monster of Phantom Lake and absolutely loved it! I quickly bought the others in the collection, which at the time went up to Attack of the Moon Zombies, and I found myself a little disappointed with them . I wanted more of what I loved about "Phantom Lake". To me they others were just missing "something". It wasn't until I watched House of Ghosts that I realized I may be the one watching them wrong. I was watching expecting the writer and director to try and duplicate everything about the first one, and that blinded me to the fact that each film was an experiment from a film maker that was not only exploring the craft of movie-making, but exploring his own universe. Each movie, while firmly planted in the Mihmiverse, was it's own "thing". Each paying homage to different films and film makers. Each with their own feel and look. I still have my favorites, but I can no longer say that there are any that I dislike. On that note, I loved Danny Johnson Saves the World. This is a movie for kids of all kinds and ages. Whether you grew up with the 50's films or just discovered them thanks to late night re-runs or dear old dad, and even if you never bothered to watch any of them before, this would make a great icebreaker!