Podcasts about no b2b

No episódio 130 do Mercoscast, trazemos dicas práticas para você aplicar uma estratégia omnichannel no seu negócio, sem deixar de lado a experiência do cliente.

No Mercoscast desta semana, convidamos Valquíria Garske para uma conversa essencial sobre novas tecnologias e como elas estão transformando o dia a dia de quem trabalha com vendas.

No episódio 126, convidamos José David, Gerente Nacional de Vendas da Canetas Crown, para compartilhar um pouco da sua experiência com datas comemorativas.

Em um mercado cada vez mais competitivo, saber trabalhar com a precificação de produtos B2B vem se tornando um verdadeiro diferencial.

#BTCNews #nestle #café #businessstrategy #nespresso Conheça a BTC e saiba mais sobre nossos cursos. Inscrições abertas para turmas de 2024!! • General Business Program: https://bit.ly/btccast-gbp • Strategy & Finance Fast Track: https://bit.ly/btccast-sfp • Excel + Business Program: https://bit.ly/btccast-ebp • Pricing Strategy Program: https://bit.ly/btccast-psp • General Finance Program: https://bit.ly/btccast-gfp _____ Painel diário de notícias de negócios e empresas, comentadas e analisadas pela Business Training Company! Participe do grupo exclusivo BTC e acesse cupons de desconto especiais para nossos cursos, além de vagas e oportunidades nas áreas mais desejadas: https://bit.ly/GrupoExclusivoBTC Se você gostou, INSCREVA-SE em nossa Newsletter para receber nosso conteúdo gratuito: https://bit.ly/btccastnews ---------------------------------------------------- Siga a Business Training Company nas redes sociais! Facebook: https://bit.ly/face-btc Instagram: https://bit.ly/insta-btc LinkedIn: https://bit.ly/linkedin-btc ---------------------------------------------------- Confira nosso site: https://bit.ly/SiteBTC

Isabelle Guis, a marketing expert, CEO, CMO, and lecturer, shares her experiences and insights into the world of B2B marketing and AI. Join our host Bryan Kramer, author of There is No B2B or B2C: It's Human to Human, as they dive into the conversations and questions that marketers are exploring in the age of AI, from data privacy to generative AI and its applications. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ 00:00 Introductions

No Mercoscast 117, Marcelo Caetano, Afonso Tonelli e Itamar Alexandre se juntam para uma conversa importantíssima sobre treinamento de vendas no segmento B2B. Eles vão trazer dicas e aprendizados necessários para que você, gestor comercial, construa uma cultura de treinamentos e impulsione o desempenho do seu time de vendas. /////////////////////////////////////////////////////////////////////////////////// Siga a Mercos nas redes sociais Instagram e Facebook: @mercosoficial LinkedIn: Mercos

São quase dois anos de Brasil. A startup AgriAcordo conecta as indústrias de insumos agropecuários à revendas, cooperativas e aos distribuidores. Tudo para ajudar na logística, no estoque e na negociação por melhores preços. Depois de receber um aporte de US$ 1,6 milhão, a empresa anuncia o lançamento de solução exclusiva para produtos biológicos e especiais. Quem fala sobre os assuntos é o Agrônomo e Diretor da empresa no Brasil, Julio Zavala. Mais informações: https://agriacordo.com

Joshua, “The Dopamine Dealer of LinkedIn” joins us to give the next generation advice on the value of work and money. Live your life with no regrets. Highlights:{02:35} What makes Joshua a Titan{08:23} The Dopamine Dealer of LinkedIn{16:50} Message to the next generation on the value of work and money{31:00} Living with no regrets{34:35} Encouragement for others{44:00} The importance of connection{56:30} Book “Balance is Bullsh*t”Joshua B Lee Bio:They call me “The Dopamine Dealer of LinkedIn” and I'm proud of that nickname.I'm an entrepreneur, business owner, author, coach, marketer, and a very blessed husband and father.Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of over half a billion dollars, which generated over 35 trillion online impressions for these companies.I've been lucky enough to build 16 companies in my career from online marketing to coaching to web design and more.But that's not my real passion. My real passion is creating lasting, meaningful, and most importantly HUMAN connections. I've created StandOut Authority so I can work with entrepreneurs like you to help you humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with your clients or audience.I think it's one of the most important things anyone can do in their business to truly build long-term and lasting relationships that flourish. I genuinely believe there is NO B2B or B2C just Human to human connections, and I want to show you how to do exactly that!I also believe there's no such thing as work-life “balance” only an integrated life built on a foundation of vision, relationships, passion, and business.Connect with Josh:joshua@standoutauthority.comhttps://linkedin.com/in/joshuablee https://instagram.com/thejoshuablee https://twitter.com/thejoshuablee

Joshua, “The Dopamine Dealer of LinkedIn” joins us to give the next generation advice on the value of work and money. Live your life with no regrets. Highlights:{02:35} What makes Joshua a Titan{08:23} The Dopamine Dealer of LinkedIn{16:50} Message to the next generation on the value of work and money{31:00} Living with no regrets{34:35} Encouragement for others{44:00} The importance of connection{56:30} Book “Balance is Bullsh*t”Joshua B Lee Bio:They call me “The Dopamine Dealer of LinkedIn” and I'm proud of that nickname.I'm an entrepreneur, business owner, author, coach, marketer, and a very blessed husband and father.Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of over half a billion dollars, which generated over 35 trillion online impressions for these companies.I've been lucky enough to build 16 companies in my career from online marketing to coaching to web design and more.But that's not my real passion. My real passion is creating lasting, meaningful, and most importantly HUMAN connections. I've created StandOut Authority so I can work with entrepreneurs like you to help you humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with your clients or audience.I think it's one of the most important things anyone can do in their business to truly build long-term and lasting relationships that flourish.I genuinely believe there is NO B2B or B2C just Human to human connections, and I want to show you how to do exactly that!I also believe there's no such thing as work-life “balance” only an integrated life built on a foundation of vision, relationships, passion, and business.Connect with Josh:joshua@standoutauthority.comhttps://linkedin.com/in/joshuablee https://instagram.com/thejoshuablee https://twitter.com/thejoshuablee

Os 3 maiores Erros no B2B

 Learn how to resonate with your audience to make long-lasting impact that will turn them from prospects to long-term clients Find out what channels you should focus more on instead of playing the game against the big competitors Understand why creativity plays an important role in your place against competitors in the market Resources/Links: To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources Summary Have you been trying to compete for your place in the market but end up being pushed down by those big companies? What should you really work out on– is it increasing your ads, trying out new strategies or, something just as simple as, igniting your creativity? Are you ready to learn how you capture more market shares without the stress, struggle and worry? Colton Briner has spent his entire career where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. This experience has enabled him to combine strong strategies with creative execution to help companies grow fast while spending less. In this episode, Colton talks about the hidden gems when competing with the top companies in your market– from analyzing these companies at a micro perspective to what should you be focusing instead to outshine them and resonate with your clients. Check out these episode highlights: 02:30 – Colton's ideal client: I work generally with early-to-mid stage B2B companies in complex enterprise selling contexts, right, that typically have high ticket items. Their solutions, cost, or average contract value is five figures and above. 03:10 – The problem he helps solve: Small players struggle to capture market share from the deep-pocketed industry incumbents, right? Those guys have big budgets because those companies have a lot of revenues. 04:02 – The symptoms of the problem: Well, you're certainly getting like the “Who are you? Who are you guys? We've never heard of you.” You don't find that people are immediately resonating. They're not connecting with you on an emotional basis. 04:56 – Clients' common mistakes before consulting Colton: Well, number one, and first and foremost, right, they are playing the same game as the big competitors are. They have let the big competitors basically set the rules. They're not creating their own path, right? 06:47 – Colton's Valuable Free Action (VFA): Well, I think you actually set it in summary for the last answer, which is created is going to win, right? No B2B sector on the planet is 1/10 as creatively competitive as any B2C sector that exists on the planet, right? 08:02 – Colton's Valuable Free Resource (VFR): To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources 08:36 – Q: What does it look like to look different and be creative? A: Like if you're going to, for example, a conference and everybody else is in business suits? Well dress your team up as the Game of Thrones characters, right? Tweetable Takeaways from this Episode: “A thimble of creativity is basically all it takes to just blow away the competition in a B2B market.” -Colton BrinerClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Colton Briner. Colton, good day from Down Under. Sir, a very warm welcome. Where are you hanging out? Colton Briner 00:21 Oh, good day to you as well. I'm in Northern California, wine country. Tom Poland 00:26 Oh, a little birdie told me you're off to wine country in the south of Australia, and Adelaide, later in the year. Colton Briner 00:34 Yeah, that's right! Heading there in September. Looking forward to it! Tom Poland 00:36 Bring lots of those nice fat US dollars, please. Because we can use a boost our wine economy here in Australia! Colton Briner 00:44 Happy to do it. Yes. Tom Poland 00:46 Check in extra baggage on the way back because you'll be taking back some beautiful bottles of Australian red wine. I'm sure. Colton Briner 00:52 I look forward to it! Tom Poland 00:54 So, in addition to being the son of a vineyard owner, Colton is- he spent his entire career in between the sampling wine, really, where the rubber? This is not on his bio, by the way. But where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. Now, folks, if you don't know, there's normally a solid brick wall between the two. You got the folks doing product development, maybe branding, etc. Then you got the people to try to sell the stuff and they're often going, “It's your fault. We're not selling!” No, no, it's your fault. So that combination of experience is, if it's not unique, it's certainly very rare. And it's really enabled him to combine strong strategies, which is missing in so many different businesses trying to grow their business– strong strategies with creative execution, which is what gets you the cuts through. So, one without the other is almost impotent. But Colton has this ability to match the two together. So, this is, as we say in Australia, fair dinkum, and it's effective. So, you can use that when you come down here, Colton, fair dinkum Colton Briner 02:07 You've already given me a totally revised version of my bio, Tom. Thank you! Tom Poland 02:12 You're very welcome! Royalties checks will be in the mail, I'm sure. So, our title here is, “How to Capture More Market Share for Less Money”. And don't we all want that? So, Colton, our seven minutes is going to start now. Sir, question number one, who is your ideal client? Colton Briner 02:30 I work generally with early-to-mid stage B2B companies in complex enterprise selling contexts, right, that typically have high ticket items. Their solutions, cost, or average contract value is five figures and above. They have long sales cycles that they're dealing with. And they really aim for engagement-based, like, relationship selling is where they're at. Tom Poland 02:53 And this is a complex sales or marketing challenge, isn't it? Where you've got low leads, high costs, and potentially multiple decision-makers. Colton Briner 03:00 And the client journey is substantial. Tom Poland 03:03 The client journey is substantial. Thank you for that! Six and a half minutes left. Question number two, tell us more about the problem you solve? Colton Briner 03:10 Well, this is really common, right? Small players struggle to capture market share from the deep-pocketed industry incumbents, right? Those guys have big budgets because those companies have a lot of revenues. And larger competitors are basically just using the brute force of dollars to create their own brand visibility. And they're out there buying perceived trust, right? So that's really the challenge that young companies are dealing with– how do you penetrate that kind of brute force? Tom Poland 03:39 Absolutely. How do you? It's not just an incumbent, it's a Goliath of an incumbent. So, question three, five and a half minutes left. How would you describe the typical symptoms that someone listening to this, if they were potentially an ideal client of yours, what's happening in their business right now? What's going on where they go, “That's a heads up that I need to find out more about what Colton does”? Colton Briner 04:02 Well, you're certainly getting like the “Who are you? Who are you guys? We've never heard of you.” You don't find that people are immediately resonating. They're not connecting with you on an emotional basis. They're not connecting with you on a trust basis. You're not standing out. If you market at conferences, you just are off in the corner so people don't notice you. If you're in the major advertising channels, again, you're just being totally crushed and dominated. You know, if that's your sense of how your marketing is going, then those symptoms are signs that that's exactly the problem I can solve for you. Tom Poland 04:31 I guess they're going to feel some frustration with being confident. They've probably got a product or service which is going to knock the socks off their competitor. They're the world's best-kept secret. Question number four, we've got four and a half minutes left, so a bucketload of time. What are some of the common mistakes you hear about that your ideal clients made before they find your solution? Colton Briner 04:56 Sure. Well, number one, and first and foremost, right, they are playing the same game as the big competitors are. They have let the big competitors basically set the rules. They're not creating their own path, right? So, I would say you really want to figure out, rather than, “How do I do the low budget version of the same game that everyone else is playing? How do I use strategy and creativity to do something different in a more meaningful way than what everybody else is doing?” Because if you let the big boys set the rules of the game, you're going to lose until you bootstrap your way to the same kind of budgets that they have, which is, you know, it's a huge problem. So, I mean, let's pay attention to what channels they're not in, and what ways they're not leveraging personality. And again, you know, the big companies have a challenge in expressing meaningfully significant personality, even controversial views, because they're very risk-averse. And that creates- it actually gives the little guys who can take advantage of that opportunity, a clear path to outflanking, out navigating, and out marketing those same competitors with much less money. Tom Poland 06:02 Right! Then, so instead of just spending a bucketload of money, which is easy to do, if you've got it- Colton Briner 06:08 Yep! Tom Poland 06:09 A creative idea could actually circumnavigate the opposition. Thank you for that. There's a heck of a lot of wisdom in that, folks! To unpack that would possibly take a one-week seminar. But, you know, I would really encourage you to rewind and listen to that because that's a strategic insight into how the big competitors, not at their own game, but by playing the game the way they can't play it. Colton Briner 06:36 That's right! Tom Poland 06:37 So, let's go, two and a half minutes left, number five, a top tip, please. A valuable free action someone listening to this could take. Not going to solve the whole problem, but it might take them a step in the right direction? Colton Briner 06:47 Well, I think you actually set it in summary for the last answer, which is creativity is going to win, right? No B2B sector on the planet is 1/10 as creatively competitive as any B2C sector that exists on the planet, right? A thimble of creativity is basically all it takes to just blow away the competition in a B2B market. So, I'm going to do suggest building the creative capacities of your teams. There are tons of books out there, if you want to bring in somebody who can do like a creativity-building seminar, I know a guy. Or there are two books that I highly recommend. This one is called, A Technique for Producing Ideas. It's a 70-year-old book that you can read, not even on a flight, you can read this while taxiing for a flight. And then another book from Stanford's D School. This one is called, Creative Acts for Curious People. If you want to build the creative capacities of your teams, including your marketing team, check out those two resources. Tom Poland 07:42 Thanks for that! I'll add a third one, Thinking for a Living. If you can get it, it's by Joey Reiman. Thinking for a Living is one of my all-time favorite books. Thanks for that, sir! And question number six, we've got 75 seconds left, one valuable free resource, where can people go to find out more about your work? Colton Briner 08:02 Well, I have many and you can find them all in the same place. Scrappyafsolutions.com/resources. Scrappyafsolutions.com. And the Resources page, I think, only one or two of them actually require you know, any kind of email entry. The rest of them are there for you to download and use as you like. Tom Poland 08:19 Thank you, sir! Dare I ask what AF stands for? Colton Briner 08:23 I don't know. Well, if this is a family show, maybe we can't explain that. But it is, as you may suspect. Tom Poland 08:29 Scrappy as? All right. Thank you! 30 seconds left. What's the one question I should have asked you but didn't? Colton Briner 08:36 Maybe what does it look like to look different and be creative? Like if you're going to, for example, a conference and everybody else is in business suits? Well dress your team up as the Game of Thrones characters, right? Everybody's- Yeah, everybody's throwing big expensive parties. Take your clients to a wagyu steak tasting. I mean, these are the things that really create a different experience that helps you to capture market share from incumbents. Tom Poland 09:01 Colton, thanks so much for your time. Colton Briner 09:04 A delight! Thank you. Tom Poland 09:06 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

 Learn how to resonate with your audience to make long-lasting impact that will turn them from prospects to long-term clients Find out what channels you should focus more on instead of playing the game against the big competitors Understand why creativity plays an important role in your place against competitors in the market Resources/Links: To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources Summary Have you been trying to compete for your place in the market but end up being pushed down by those big companies? What should you really work out on– is it increasing your ads, trying out new strategies or, something just as simple as, igniting your creativity? Are you ready to learn how you capture more market shares without the stress, struggle and worry? Colton Briner has spent his entire career where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. This experience has enabled him to combine strong strategies with creative execution to help companies grow fast while spending less. In this episode, Colton talks about the hidden gems when competing with the top companies in your market– from analyzing these companies at a micro perspective to what should you be focusing instead to outshine them and resonate with your clients. Check out these episode highlights: 02:30 - Colton's ideal client: I work generally with early-to-mid stage B2B companies in complex enterprise selling contexts, right, that typically have high ticket items. Their solutions, cost, or average contract value is five figures and above. 03:10 - The problem he helps solve: Small players struggle to capture market share from the deep-pocketed industry incumbents, right? Those guys have big budgets because those companies have a lot of revenues. 04:02 - The symptoms of the problem: Well, you're certainly getting like the "Who are you? Who are you guys? We've never heard of you." You don't find that people are immediately resonating. They're not connecting with you on an emotional basis. 04:56 - Clients' common mistakes before consulting Colton: Well, number one, and first and foremost, right, they are playing the same game as the big competitors are. They have let the big competitors basically set the rules. They're not creating their own path, right? 06:47 - Colton's Valuable Free Action (VFA): Well, I think you actually set it in summary for the last answer, which is created is going to win, right? No B2B sector on the planet is 1/10 as creatively competitive as any B2C sector that exists on the planet, right? 08:02 - Colton's Valuable Free Resource (VFR): To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources 08:36 - Q: What does it look like to look different and be creative? A: Like if you're going to, for example, a conference and everybody else is in business suits? Well dress your team up as the Game of Thrones characters, right? Tweetable Takeaways from this Episode: “A thimble of creativity is basically all it takes to just blow away the competition in a B2B market.” -Colton BrinerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Colton Briner. Colton, good day from Down Under. Sir, a very warm welcome. Where are you hanging out? Colton Briner 00:21 Oh, good day to you as well. I'm in Northern California, wine country. Tom Poland 00:26 Oh, a little birdie told me you're off to wine country in the south of Australia, and Adelaide,

Painel diário de notícias de negócios e empresas, comentadas e analisadas pela Business Training Company!Participe do grupo exclusivo BTC e acesse cupons de desconto especiais para nossos cursos e também vagas e oportunidades nas áreas mais desejadas: https://bit.ly/GrupoExclusivoBTCAnalise notícias de negócios como os instrutores da Business Training Company: https://bit.ly/35IU4HpSe você gostou, INSCREVA-SE em nosso canal e curta o nosso vídeo! Quer receber nossos conteúdos gratuitos? Assine nossa newsletter e receba as notícias de negócios comentadas pela equipe da BTC: https://www.btcompany.com.br/----------------------------------------------------Siga a Business Training Company nas redes sociais!Facebook: https://bit.ly/face-btcInstagram: https://bit.ly/insta-btcLinkedIn: https://bit.ly/linkedin-btc----------------------------------------------------Confira nosso site: https://bit.ly/SiteBTC

Teste o Mercos gratuitamente: https://bit.ly/3uwttrj --- Neste episódio, o advogado Cláudio Demeterco compartilhou informações valiosíssimas sobre a LGPD, a Lei Geral de Proteção de dados, que podem de ajudar a economizar até 2% do seu faturamento e até 50 milhões de reais, a depender do caso... Não dá pra perder!

Want an advantage over your competition? Be Human. Want to know how to do that? Join me for a conversation with the author of There is No B2B or B2C: It's Human to Human #H2H, Bryan Kramer, where he'll share his tips on being human, and how to leverage that as your competitive advantage.

They call me “The Dopamine Dealer of LinkedIn” and I'm proud of that nickname.I'm an entrepreneur, business owner, author, coach, marketer and a very blessed husband and father.Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of over a half a billion dollars, which generated over 35 Trillion online impressions for these companies.I've been lucky enough to build 16 companies in my career from online marketing to coaching to web design and more.But that's not my real passion. My real passion is creating lasting, meaningful and most importantly HUMAN connections. I've created StandOut Authority so I can work with entrepreneurs like you to help you humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with your clients or audience.I think it's one of the most important things anyone can do in their business to truly build long-term and lasting relationships that flourish.I genuinely believe there is NO B2B or B2C just Human to human connections, and I want to show you how to do exactly that!I also believe there's no such thing as work-life “balance” only an integrated life built on a foundation of vision, relationships, passion and business.Learn More: https://standoutauthority.com/Influential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/intrerview-with-joshua-b-lee-founder-and-ceo-of-standout-authority

They call me “The Dopamine Dealer of LinkedIn” and I'm proud of that nickname.I'm an entrepreneur, business owner, author, coach, marketer and a very blessed husband and father.Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of over a half a billion dollars, which generated over 35 Trillion online impressions for these companies.I've been lucky enough to build 16 companies in my career from online marketing to coaching to web design and more.But that's not my real passion. My real passion is creating lasting, meaningful and most importantly HUMAN connections. I've created StandOut Authority so I can work with entrepreneurs like you to help you humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with your clients or audience.I think it's one of the most important things anyone can do in their business to truly build long-term and lasting relationships that flourish.I genuinely believe there is NO B2B or B2C just Human to human connections, and I want to show you how to do exactly that!I also believe there's no such thing as work-life “balance” only an integrated life built on a foundation of vision, relationships, passion and business.Learn More: https://standoutauthority.com/Influential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/intrerview-with-joshua-b-lee-founder-and-ceo-of-standout-authority

Como vender no B2B atualmente ? O digital veio definitivamente para mudar completamente a venda B2B. Quer aprender como vender no B2B atualmente de uma vez por todas? Saiba muito mais sobre como fazer marketing digital corretamente e se comunicar com seus stakeholders também pelo meio virtual. O E-commerce já é faz tempo o único canal de venda virtual de muitas empresas B2B, porém, o relacionamento do representante de vendas com seu cliente, será um dos únicos grandes diferenciais para sua existência. E para supresa de todos, mesmo diante desta situação, na maioria das empresas o setor que menos se investe em tecnologia é exatamente o de VENDAS, o setor COMERCIAL. Falar de Customer Relationship Management ( Sistema de Gerencialmento do Cliente) é para muitas delas assunto de outro mundo. Aliás, conforme a Agendor, de cada 10 empresas brasileiras, apenas 3 utilizam o C.R.M em seus departamentos comerciais. Não é de se assustar também o fato de encontrarmos muitas destas empresas gerenciando seu funil de vendas através de planilhas de excell ou mesmo até por meio de agendas físicas. Daí você me pergunta novamente: como vender no B2B atualmente desta forma? Piada né... A pergunta que fica é: se você trabalha no mercado B2B, o que está fazendo para mudar seu planejamento comercial? Está dando ferramentas para seu vendedor? Você está treinando, capacitando e estimulando seus vendedores para agir de forma diferente diante desta pandemia e daqui a pouco pós-pandemia? Olha, se você não está fazendo nada, cuidado. Pois seu concorrente pode neste exato momento estar passando na sua frente neste sentido. O esforço supera o talento. A persistência suplanta a inteligência. Não durma no ponto e bora mudar para vender muito mais ! Bora, #BORABRILHAR !

Para entender o cliente, você precisa se colocar no lugar dele e, assim, mapear de verdade as necessidades dele. O nome pode estar desgastado, mas não perdeu o sentido: isso é a empatia aplicada aos negócios. Featuring: Renato Mott, head de marketing da Stefanini (https://www.linkedin.com/in/renatomott/). Ouça a entrevista completa no Podcast-se: https://open.spotify.com/episode/0gPl6ans56r4JEOWqBVfJ6?si=GmkDqD7tS-CbTxrIKBf20g. Post no portal Administradores sobre empatia: https://administradores.com.br/artigos/a-importancia-da-empatia-nos-negocios.

Press Play for: -Sales is Human to Human -Psychology of Posting on Social Media -Effective Sales on Linkedin -Visualizing the Future -Appreciating The Little Things -The Power of Clubhouse Rooms -Being a Representative of Yourself and Company -Bringing Authenticity to the Product We Meet: Joshua Lee, CEO & Founder of Stand Out Authority Episode References: -Dan Sullivan right so Strategic Coach -Pencil Video - https://tinyurl.com/h587k75t -Kevin Harrington Mentor to Millions - https://tinyurl.com/3knzvhtd Connect: Connect with Rick: https://linktr.ee/mrrickjordan Connect with Joshua: https://standoutauthority.lpages.co/home/ Subscribe and Review to ALL IN with Rick Jordan on iTunes Subscribe and Comment on CastBox Subscribe on Google Podcasts or Google Play Follow on Spotify Subscribe and Review on Stitcher About Guest: "There’s no B2B or B2C, only H2H, human to human, because every business is run by a human being." Joshua & Rachel Lee They call me "The Dopamine Dealer of LinkedIn" and I’m proud of that nickname. I’m an entrepreneur, business owner, author, coach, marketer and a very blessed husband and father. Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of over a half a billion dollars, which generated over 35 Trillion online impressions for these companies. I’ve been lucky enough to build 16 companies in my career from online marketing to coaching to web design and more. But that’s not my real passion. My real passion is creating lasting, meaningful and most importantly HUMAN connections. I’ve created StandOut Authority so I can work with entrepreneurs like you to help you humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with your clients or audience. I think it’s one of the most important things anyone can do in their business to truly build long-term and lasting relationships that flourish. I genuinely believe there is NO B2B or B2C just H2H – Human to human connections, and I want to show you how to do exactly that! I also believe there’s no such thing as work-life "balance" only an integrated life built on a foundation of vision, relationships, passion and business.

Press Play for:  -Sales is Human to Human -Psychology of Posting on Social Media -Effective Sales on Linkedin -Visualizing the Future -Appreciating The Little Things -The Power of Clubhouse Rooms -Being a Representative of Yourself and Company -Bringing Authenticity to the Product   We Meet: Joshua Lee, CEO & Founder of Stand Out Authority Episode References:  -Dan Sullivan right so Strategic Coach -Pencil Video - https://tinyurl.com/h587k75t -Kevin Harrington Mentor to Millions - https://tinyurl.com/3knzvhtd   Connect: Connect with Rick: https://linktr.ee/mrrickjordan Connect with Joshua: https://standoutauthority.lpages.co/home/   Subscribe and Review to ALL IN with Rick Jordan on iTunes Subscribe and Comment on CastBox Subscribe on Google Podcasts  or Google Play Follow on Spotify Subscribe and Review on Stitcher    About Guest: "There’s no B2B or B2C, only H2H, human to human, because every business is run by a human being." Joshua & Rachel Lee They call me "The Dopamine Dealer of LinkedIn" and I’m proud of that nickname. I’m an entrepreneur, business owner, author, coach, marketer and a very blessed husband and father.   Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of over a half a billion dollars, which generated over 35 Trillion online impressions for these companies. I’ve been lucky enough to build 16 companies in my career from online marketing to coaching to web design and more.   But that’s not my real passion. My real passion is creating lasting, meaningful and most importantly HUMAN connections. I’ve created StandOut Authority so I can work with entrepreneurs like you to help you humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with your clients or audience.   I think it’s one of the most important things anyone can do in their business to truly build long-term and lasting relationships that flourish. I genuinely believe there is NO B2B or B2C just H2H – Human to human connections, and I want to show you how to do exactly that! I also believe there’s no such thing as work-life "balance" only an integrated life built on a foundation of vision, relationships, passion and business.

586: StandOut Authority Joshua B. Lee, StandOut Authority – The Sharkpreneur podcast with Seth Greene Episode 586 Joshua B. Lee Joshua B. Lee is an entrepreneur, business owner, author, coach, marketer and a very blessed husband and father. People call him “The Dopamine Dealer of LinkedIn” and he’s proud of that nickname. In 2003 he built his career in online marketing with clients like MySpace and Google with advertising spends of over half a billion dollars, which generated over 35 trillion online impressions for these companies. He’s been lucky enough to build 16 companies in his career from online marketing to coaching to web design and more. His real passion is creating lasting, meaningful and most importantly authentic HUMAN relationships. He’ll show you how to do exactly that using LinkedIn, a business-centric professional platform. He created StandOut Authority so he can work with entrepreneurs like you to help you humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with your clients or audience. Joshua genuinely believes there is NO B2B or B2C just H2H – human to human connections, and he wants to show you how to do exactly that! Listen to this illuminating Sharkpreneur episode with Joshua B. Lee about StandOut Authority. Here are some of the beneficial topics covered on this week’s show: ●    How the best way to connect with people is through personal engagement. ●    Why there is a huge difference between traffic and true engagement. ●    How businesses need to create true engagement and connect instead of sell. ●    How LinkedIn doesn’t want businesses and people to use automation. ●    Why trust is so important between businesses and their clientele. Connect with Joshua: Guest Contact Info Twitter @thejoshuablee Instagram @thejoshuabelee Facebook facebook.com/thejoshuablee LinkedIn linkedin.com/in/joshuablee Links Mentioned: joshuablee.com Standoutauthority.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Clubhouse is on everyone’s newsfeed. Are you there? Do you have a spare invite? As a career coach to marketers I spend most of my time on LinkedIn yet Clubhouse has me hooked. So what is Clubhouse? The new social media tool on the block. I met this week’s guest on Clubhouse and then we got to know one another on LinkedIn. Get ready because during this week’s episode, you will hear a refreshing conversation on making real human connections in ANY setting, Joshua B. Lee shares precisely how the same rules apply to building authentic HUMAN relationships on any social media platform. Yes, including Clubhouse. You may also be surprised to hear how expressing appreciation especially for underappreciated actions could be game-changing also on any social media platform. However, Joshua too believes in the potency of LinkedIn. LinkedIn being my “main man” when it comes to social media tools (other than my husband and three sons of course). So who is Joshua B. Lee and why is this conversation essential especially if you rely on the power of authentic relationships in your career or life?   Joshua B. Lee has been called “The Dopamine Dealer of LinkedIn” and he’s proud of that nickname. He is an entrepreneur, business owner, author, coach, marketer and a very blessed husband and father. Way back in 2003 Joshua built his career in online marketing with clients like MySpace and Google with advertising spends of over a half of Billion dollars, which generated over 35 Trillion online impressions for these companies. He has been lucky enough to build 16 companies in his career from online marketing to coaching to web design and more. But that’s not his real passion. Joshua’s real passion is creating lasting, meaningful and most importantly authentic HUMAN relationships. And he can show you how to do exactly that using LinkedIn, a business-centric professional platform.   Joshua created StandOut Authority so he can work with entrepreneurs to help them humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with their clients or audience. Joshua thinks it’s one of the most important things anyone can do in their business to truly build long-term and lasting relationships that flourish.   Joshua genuinely believes there is NO B2B or B2C just H2H – Human to human connections. He personally had to take the time to reinvent himself and look deeply inside to realize it wasn't "all about the click" or even the sales that went along with it... but building genuine human relationships. Joshua can guide you on your entrepreneurial paths towards making those real human to human connections too!   Share this episode with three professionals whose career success relies on learning how to cultivate human connections (even if they are not yet on Clubhouse).   Highlights   Lessons: What Josh learned while dressing up like Spiderman in a children’s hospital Donating: Giving your time is more valuable than giving money Kids: We can learn about resilience from kids (and a surprising ask) Appreciation: How can we authentically appreciate little (and big moments)? Relationships: Are there other kinds of transactions on which we can connect? Connections: How are business connections essentially just human connections? Algorithms: Which ones matter more than the ones typically tracked online? Success: Are there other definitions we may have forgotten? Entrepreneurship: It’s a journey and sometimes it’s incredibly heart-breaking Sales: How to share your voice consistently so folks are inspired to work with you Engagement: What we take for granted vs. our appreciation for engagement. Job Search: How to find decision-makers in companies and figure out culture 10/20/70 Rule: Let’s talk strategy about the best content you can create on social media Example: Josh walks us through a specific example anyway can tailor for him- or herself! Value: What does it take to feel like a valuable expert online? Perception: Whose perception is driving us crazy? Resume: Let’s reframe what to feature on your resume. Power: Call to action for us all to tell your story. Tag Josh and Melissa. We’ll be happy to support you. LinkedIn: Reaching out to contacts, endorsing them, and nurturing advocates. Clubhouse: How to make it work for you and leveraging LinkedIn as the perfect pair What’s Next: Find Josh on LinkedIn. Send your tailored invite note letting him know the value you garnered following this conversation.   Links to quench your curiosity:   Learn more about The StandOut Authority Find Joshua on LinkedIn Hear his insights on Clubhouse @thejoshblee Follow Melissa on Clubhouse @careeroutcomes   Want to continue the conversation?   Now you can by following me on Instagram! There I jump on an IGTV Live every Wednesday! You’ll catch me reporting LIVE on-location (so far in a gas station on a highway, a modern art museum, and my local fruit smoothie shop) OR hosting a LIVE “after-party” with the week’s guest! Who knows where my next episode will take me or what else you can learn from this week’s amazing guest? Come along! I want YOU to join me on my next adventure. I’m easy to find on Instagram @careeroutcomesmatter Rather keep it professional? Let’s connect on LinkedIn. I encourage every single podcast listener to connect with me. Ready to pivot into a new marketing full-time role this year? Register for a complimentary masterclass entitled: The 5-Step Strategy Marketers Use To Pivot Into Their Dream Marketing Career (Without Undervaluing Themselves)!

Today's show brings us information about taking a closer look at how we can build our business. As always, we are bringing strategies, tools, and resources to take your coaching business to the next level! Bryan Kramer is the co-founder of H2H Companies and a renowned business performance coach, global keynote speaker, executive trainer, two-time bestselling author, TED speaker, and Forbes contributor. He's also the former president and CEO of a Silicon Valley global marketing agency, an experience that he shares with us in the interview. As a business-performance coach, Bryan teaches speakers, executives, and entrepreneurs how to up-level their storytelling and create more business opportunities through the H2H Method. Show Highlights: ●     Bryan's journey to the coaching world from his global marketing agency ●     How he walked away, took a year to find and heal himself, and found his people by becoming a coach ●     Six steps to help coaches with business growth: ○     Mindset--Reset your mindset by having a mentor or coach hold you accountable ○     Niche down (and then down again)--Niche down enough to stand out in your field ○     Create your irresistible offer--Deliver your value--and prove it ○     Connect with people--Use simplicity, empathy, and embrace imperfection ○     Build your relationship platform--Nothing is as important as your community! ○     Increase the momentum--Take everything you've learned and refine your processes ●     Final words from Bryan: “We aren't all built the same. We are unique, and our journey isn't like someone else's. Your time is coming. Be kind to yourself.” Resources: Website: https://bryankramer.com/ (Bryan Kramer) https://www.h2hgrowth.com/ (H2H Growth ) https://www.ted.com/talks/bryan_kramer_why_social_media_is_reimagining_our_future (Bryan's TED TALK) Books by Bryan Kramer: https://www.amazon.com/There-No-B2B-B2c-Human/dp/1640079335 (There is No B2B or B2C: It's Human to Human #H2H) https://www.amazon.com/Shareology-Sharing-Powering-Human-Economy/dp/1630473847 (Shareology: How Sharing is Powering the Human Economy)

Bryan Kramer is a renowned business strategist, TED speaker,global keynote speaker, executive trainer and coach, two-time bestselling author and Forbes contributor. As former President and Co-Owner of PureMatter, a Silicon Valley global marketing agency since 2001, he sparked the Human-to-Human H2H movement that set out to humanize business through simpler communication, empathy, and celebrating our imperfections.   With more than 350,000 social fans and followers, Bryan believes that being human is our competitive advantage because of our ability to leverage our emotional intelligence alongside technology to scale, in order to share stories in a human way – not corporate speak. Bryan's first book “There Is No B2B or B2C: It's Human to Human H2H” rose to the #1 spot in Business Books on Amazon in its first week. His second book, “Shareology: How Sharing is Powering the Human Economy”published by Morgan James, made USA Today's Top 150 Book List the week of its release, as well as #1 on Amazon in Business books. --- Support this podcast: https://anchor.fm/shobhana-viswanathan/support

Conheça meu Curso: https://metodoogs.com.br/Fala Marketeiro! :) nesse episódio eu falei sobre como podemos aplicar o Marketing Digital em negócios do segmento B2B. Mesmo que você não seja do B2B tem muita informação relevante neste episódio. Se quiser falar comigo é só seguir no instagram: @marketingdigitaldozeropodcast

As we adopt more and more technology, it's never been more important to be more human in the way we conduct business. In sales, marketing and leadership and from the top down and the bottom up. The amazing Bryan Kramer, founder of the H2H concept - Human-to-Human is my guest on this episode and he shares so many valuable tips around how you can be more human to both attract and retain top talent and ideal clients too.

No B2B, se tem um desafio que toda grande empresa está passando é a transformação digital. Junto à ela, mudanças sociais e geracionais estão obrigando que cada vez mais corporações repensem sua forma de atuar, principalmente num momento como o de uma pandemia. Foi pensando nisso que o podcast trouxe a Ana Buchaim, responsável pelas áreas de Pessoas, Marketing, Comunicação e Sustentabilidade na B3. Na conversa, Paulo Loeb, head do B2Biz, explora todas as mudanças que a bolsa vem implementando. No episódio, você conhece mais sobre a proximidade entre as áreas de RH e Vendas, as mudanças na marca, sede, estrutura de negócios e operações da B3, a campanha Lado B e o que ela representa para a bolsa, além das novas ações de diversidade e o Lado B2Human da Ana. Dê o play e saiba mais! O b2biz é a divisão da F.biz dedicada a soluções de tecnologia e comunicação para estreitar e consolidar relações entre empresas B2B e seus públicos. Somos parceiros dos nossos clientes e buscamos entender suas necessidades e obstáculos em profundidade. O B2Biz Rocks! é o nosso podcast, no qual você encontra tendências, novidades e mais informações sobre estratégias de marketing de sucesso feitas por companhias do ramo. Confira os links: LinkedIn: https://www.linkedin.com/in/ana-buchaim-a6517a/ B3: http://www.b3.com.br/pt_br/ Contato: b2biz@fbiz.com.br

Um economista de formação que migrou para a área de produtos e hoje é Product Manager da Cobasi e é responsável pelos serviços que os clientes não vê e não são nada sexy, mas que são importantes para um e-commerce. Além disso vamos falar sobre B2B e B2C, quais os desafios de produtos em cada setor? Cupom com 10% de desconto na Cobasi: GURUS10 Site da Cobasi: https://bit.ly/2CWenTs Siga no Linkedin: Perfi do Filipe: https://bit.ly/32oZVw6 Perfil do Tadashi: https://bit.ly/30KPHqe - 10% de desconto no curso de Product Manager da PM3: 12x sem juros: https://rebrand.ly/z2sm9p 6x sem juros: https://rebrand.ly/ywf2bs - Ah! Não esqueça de seguir a gente nas redes sociais e mandar suas sugestões, críticas e indicações. Linkedin: https://bit.ly/379wD6r Instagram: https://bit.ly/2WJnJt7 Canal no Telegram: t.me/productgurus Indicações e sugestões de pauta: oiproductgurus@gmail.com

Entrevista con Daniela Viek especialista en branding personal y marca personal. Hablamos de emprender con marcas humanas, ventas y marketing online. Tanto que seas marca corporativa (empresas) o marca personal, te recomiendo ver la entrevista para aprender cómo conectar con tus usuarios y clientes. ¡Conecta más con tus clientes y genera más ventas con esta entrevista experta! Sígueme en mi Canal de YouTube para ver más recursos como este: ¡Suscríbete Ahora! Sobre Daniela Viek: Daniela Viek (Personal Branding) Daniela Viek: Especialista Internacional en Personal Branding y Creadora del MétodoYOU.Es socia y directora de YOUBRAND .Company y además, Fundadora PB .Academy la primera Escuela ejecutiva internacional de Personal Branding en Brasil. Se define como una evangelizadora de Personal Branding en el mundo. Vamos a ver la entrevista con Daniela Viek. 1) ¿Por qué las personas “en internet” prefieren las marcas más humanizadas? En la actualidad queremos conectar con marcas que tengan una propuesta de valor clara para nosotros. En la actualidad la marca personal se está profesionalizando mientras que las marcas de empresas se están humanizando. Daniela Viek #personalbrand.Click To Tweet Daniela coincide con lo que ya hablamos en otra entrevista sobre networking para marca personal: “Debemos poder cambiar los contactos laborales, de conexiones, a capital relacional”. Vivimos en un mundo con mucha información pero hay que cambiar la información en conocimiento Daniela Viek #marcapersonal.Click To Tweet La humanización de la marca debe partir de tu esencia, debe partir desde adentro nuestro, ya sea marca personal o marca corporativa. Las marcas no deben hacer sentir a sus clientes y usuarios como un “número dentro de un banco de datos” sino todo lo contrario. Los negocios se hacen entre personas por más que seamos una empresa. Me alegra escuchar que Daniela usa la misma frase que yo he tomado originalmente del libro Rise of the Youpreneur de Chris Ducker, uno de mis autores preferidos sobre marca personal. 2) ¿Cómo ves en otros mercados la humanización de la marca? Para Daniela, el fenómeno de la humanización de marcas es por suerte una tendencia global, desde Estados Unidos, pasando por Brasil hasta nuestros mercados de habla hispana. Existe el storytelling pero más importante es el “storydoing”, es decir, no solo contar una historia ideal sino que la marca debe demostrar que esa historia es real: haciendo. 3) ¿Cuáles son los beneficios para una marca de humanizarse? Al humanizar una marca y conectar con nuestros seguidores y usuarios se transforman en nuestros abogados (nuestros defensores) que cuidarán nuestro negocio por nosotros en las redes y en el día a día hablando bien de nuestra marca. Formar parte de una Tribu es lo que los usuarios buscan y las marcas pueden lograr humanizándose. Crear un movimiento que le dé sentido de pertenencia a los usuarios que consumen esa marca. Finalmente humanizar una marca repercutirá en ser recordado mucho más por las personas, lo cual lógicamente impacta en el aumento de ventas ya que serás la primera opción en mente a la hora de la decisión de compra. 4) ¿Cuáles son las características de una marca que conecta con las personas? Una marca debe tener siempre un canal de comunicación abierto con los clientes y usuarios. Tenemos las redes sociales para comunicarnos pero también en los otros puntos de contacto con la marca la experiencia debe ser muy buena para el usuario, tanto por email, Whatsapp y otros canales. En estos puntos de contacto debe comunicarse la promesa de marca, transmitir la cultura organizacional o de marca. Dar feedback es muy importante para no solo dar información sino para ofrecer comunicación. Daniel Viek #personalbranding.Click To Tweet Una clave para Daniela es que la marca haga sentir parte al cliente del desarrollo de soluciones y del producto, porque al final, ese producto es para ellos. 5) ¿Cómo humanizar la marca dentro de una estrategia de ventas online? Daniela: nada más humano que la venta (risas), estamos todo el tiempo vendiendo. Hay que percibir la necesidad (de las personas) y no hacer la venta por la venta. Deja que la venta ocurra naturalmente porque de esa forma estarás estableciendo una conexión con tu usuario y comprender a tu público. Generar valor en el largo plazo para los usuarios y clientes de tu marca No abusar con promociones de marketing con características de escasez o urgencia (sesgos mentales), porque a largo plazo esto puede perjudicar a la marca. Mucho mejor es venderle a quien es tu cliente ideal, es decir, a quien tu producto o servicio realmente le resolverá un problema. Constancia en comunicar tus valores y crear relaciones con tus usuarios es fundamental para la existencia de la marca a largo plazo. 6) ¿Cómo humanizar una marca? ¿Podrías indicarnos algunos ejemplos a seguir? Daniela trae como ejemplo el banco digital de Brasil: NuBank que llegó al nivel de escribir a mano cartas para sus clientes impulsando así la relación más humana con sus clientes. Un punto a tener cuidado es que el cliente puede volverse “sediento de nuevas experiencias” por parte de la marca y demandar cada vez más. Si nuestra promesa de marca se aleja de lo que realmente entrega nuestro negocio, corremos el riesgo de generar una decepción en nuestros clientes. Otra empresa que Daniela destaca por su humanización de marca es Magazine Luiza (Brasil) con su servicio de atención al clientes a través de una inteligencia artificial con forma de humano (Lu de Magalu). Curioso es notar como esta influencer virtual generó más conexión con las personas que muchas marcas personal (humanas). Dónde encontrar a Daniela Viek Web de Daniela: danielaviek.comCanal de Youtube: Personal Branding TV.Instagram de Daniela: @danielapersonalbranding Libro recomendado por Daniela El Poder de la Presencia de Amy Cudy: Autoestima, seguridad, poder personal: utiliza el lenguaje del cuerpo para afrontar las situaciones más difíciles (Crecimiento personal). There is No B2B or B2C: It’s Human to Human #H2H de Bryan Kramer. traer de vuelta el lado humano de la comunicación con todas sus imperfecciones, empatía y simplicidad. Recursos relacionados Te comparto algunos artículos y otras entrevistas relacionadas con marcas. Networking para marca personal más humano (Entrevista).Cómo crear tu marca personal en las redes sociales.Ejemplos de marca personal en español con «moraleja». Guía Descargable PDF: Evita estos Errores con tu Marca Personal. En el caso que quieras crear o potenciar tu marketing personal te recomiendo ver mi curso de marca personal: reMarcable.

#20 Social Media no B2B: Como destacar a marca da sua empresa? Karina Mauro, social media e especialista em Marketing Digital na Vindi Michele Côrrea, social media na Gupy O mercado B2B tem percebido, nos últimos anos, que é impossível sobreviver sem estar presente nas redes sociais.  Agora, com o crescente investimento das empresas em produção de conteúdo, branding e Inbound Marketing, é preciso entender como se destacar no meio de tantas publicações. Como fazer uma construção de conteúdo coerente? E como conseguir bons clientes através das redes sociais? Quais são os maiores cases do mercado nos últimos tempos? E as derrapadas do mercado que servem de lição e aprendizado? O que você verá no episódio Social Media no B2B? No cast comandado por Andressa Rosa, redatora e roteirista aqui na Vindi, Karina Mauro e Michele Côrrea falam sobre: Ainda existe um preconceito na hora de produzir conteúdo para empresas B2B? Quais são os cases do mercado nos últimos meses? Em tempos de crise, quais os cuidados que precisamos ter para produzir conteúdo relevante sem ser oportunista? Com a enxurrada de conteúdos diários nas redes sociais, como fazer o seu se destacar entre tantos? Quais hacks fazem a diferença para que um bom conteúdo chegue até o público certo? O que não fazer de jeito nenhum nas redes sociais? E muito mais! Já conhece a Vindi? Em primeiro lugar, a Vindi é uma das maiores startups do Brasil, com a plataforma de gestão de pagamentos e de cobrança mais completa do mercado. Da mesma forma, nossa solução inclui vendas avulsas, parceladas e a nossa especialidade: vendas baseadas na Economia da Recorrência. Portanto, se você quiser saber mais sobre nós e conversar com um dos nossos especialistas, nos acompanhe nas redes sociais e visite nosso site. Além disso, nós estamos prontos para tirar todas as suas dúvidas e ajudar sua empresa a vender mais e sempre! Site Blog Instagram Facebook LinkedIN Chegou agora aqui no Dentro do Ringue pelo cast de Social Media no B2B? O Dentro do Ringue foi criado para trazer insights para sua empresa, reflexões, debates e muito conteúdo para te ajudar a vender mais e sempre. Além disso, nós nos preocupamos em sempre trazer especialistas de mercado que entendem tudo sobre aquele tema! Por isso, se você acabou de chegar por aqui, aproveite para maratonar os mais episódios que podem ajudar seu time de Marketing: É conteúdo ou só mais um e-mail marketing? Personalização: Hacks de Marketing para sair do básico Planejamento de Marketing 2020: o que fazer e não fazer? Sua empresa não precisa de um Growth Hacker Bom cast!

Sendo o B2B “o patinho feio do marketing”, como dissemos num episódio anterior, não é frequente encontrarmos quem lhe dê a atenção que merece. Felizmente há profissionais como o Rui Franco. O Diretor-Geral da Rentelecom define-se como um “praticante, evangelista e professor de vendas e marketing B2B”. Com uma longa carreira no IT e nas telecomunicações, constatou desde cedo a falta de formação de marketing dirigida especificamente a quem vende para mercados empresariais. A partir daí, ajudar a colmatar essa lacuna tornou-se para o Rui uma causa. Perceber, sistematizar e ensinar o que faz funcionar o marketing e as vendas business-to-business é algo a que se dedica com paixão – para sorte de quem pode aprender com ele. Aprender com o Rui Franco é o convite que lhe fazemos neste episódio, onde vai descobrir: A diferença mais decisiva entre o comprador empresarial e o consumidor A diferença entre as vendas B2B e as B2C que é mesmo o contrário do que normalmente se pensa Como o marketing pode ajudar em mercados com um ciclo de vendas longo O primeiro passo para criar processos que alinhem o marketing e as vendas Como aproveitar as restrições do COVID19 para preparar a sua empresa para a fase seguinte Sobre o convidado: Perfil do Rui Franco no Linkedin Para saber mais sobre a Rentelecom Notas deste episódio: Formação Executiva – B2B Sales Performance - ISEG Oscar Torres, professor no curso de B2B Management da ESADE Business & Law School Jeff Williams – COO da Apple Sérgio Rebelo – Professor de Finanças Internacionais na Kellogg School of Management Mark Roberge – The Sales Acceleration Formula Sobre marketing e comunicação business-to-business: Visite a Hamlet em hamlet.pt Subscreva a newsletter da Universidade B2B, da Hamlet. Fique em dia com a comunicação de marketing B2B no nosso blog. Siga-nos também no Linkedin, no Facebook, e no Youtube. Quer melhorar a comunicação digital da sua empresa? Faça em minutos um Autodiagnóstico da Sua Comunicação Digital e terá um relatório detalhado sobre a maneira como a sua empresa está a tirar partido (ou não) do marketing online.

Este episódio é baseado nos resultados de uma pesquisa da FocusVision a respeito do conteúdo e a jornada dos clientes no B2B. -- Siga no Instagram: https://instagram.com/estevaosoares -- Acompanhe no Youtube: https://www.youtube.com/estevao -- Faça parte da minha comunidade: https://www.smxp.com.br/

Este episódio é baseado nos resultados de uma pesquisa da FocusVision a respeito do conteúdo e a jornada dos clientes no B2B. Acompanhe as lives no Instagram de segunda a sexta: @estevaosoares.

In this episode, learn how to master LinkedIn sales for YOUR business. 

On Episode 1 of Brand on Broadcasting with Ross Brand, PureMatter CEO Bryan Kramer talked about the value of going live in private Facebook groups vs on public Facebook pages, how Facebook is moving toward a paid content model, why he traveled to Toronto to record videos that he's giving away for free, and how Instagram's new vertical video platform, IGTV, could become the destination that everyone visits for online video. Bryan joined me for the interview in person at #SMWL18 (Social Media Week Lima, Ohio), the Midwest's largest social media conference, where we were both speakers. We sat down less than 24 hours after the announcement of IGTV. Bryan, as I've come to expect, already had formulated a strong and sensible take on the implications of this new video platform. I'm delighted to share our conversation and honored to present Bryan as the inaugural guest on Brand on Broadcasting. In addition to being one of the most respected thought leaders and accomplished public speakers in the industry, Bryan stands out among the leading social media and digital marketing personalities for his kindness, generosity and class. In the first few minutes of the episode, I talk about my reasons for starting a new podcast and how this one differs from The Livestream Universe Update and #LivestreamDeals. About Bryan Kramer: Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He's one of the world's foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social. With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject. Bryan's first book There is No B2B or B2C: It's Human to Human #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer. His latest book, Shareology: How Sharing is Powering the Human Economy, published by Morgan James Publishing, made the USA Today's Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. The book explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands. A founding leader in the Human Business Movement, Bryan speaks all over the world to marketing and social audiences on the topic. Find Bryan on Twitter: @BryanKramer.

On Brand on Broadcasting with Ross Brand, PureMatter CEO Bryan Kramer talked about the value of going live in private Facebook groups vs on public Facebook pages, how Facebook is moving toward a paid content model, why he traveled to Toronto to record videos that he’s giving away for free, and how Instagram’s new vertical video platform, IGTV, could become the destination that everyone visits for online video.Bryan joined me for the interview in person at #SMWL18 (Social Media Week Lima, Ohio), the Midwest’s largest social media conference, where we were both speakers. We sat down less than 24 hours after the announcement of IGTV. Bryan, as I’ve come to expect, already had formulated a strong and sensible take on the implications of this new video platform.I’m delighted to share our conversation and honored to present Bryan as the inaugural guest on Brand on Broadcasting. In addition to being one of the most respected thought leaders and accomplished public speakers in the industry, Bryan stands out among the leading social media and digital marketing personalities for his kindness, generosity and class.In the first few minutes of the episode, I talk about my reasons for starting a new podcast and how this one differs from The Livestream Universe Update and #LivestreamDeals.About Bryan Kramer:Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.Bryan’s first book There is No B2B or B2C: It’s Human to Human #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer.His latest book, Shareology: How Sharing is Powering the Human Economy, published by Morgan James Publishing, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. The book explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands.A founding leader in the Human Business Movement, Bryan speaks all over the world to marketing and social audiences on the topic.Find Bryan on Twitter: @BryanKramer.

Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s also the world’s foremost leader in the art and science of sharing, and is responsible for the #H2H human business movement in marketing and social. Bryan’s first book “There is No B2B or B2C: It’s Human to Human #H2H” rose to the #1 top selling spot in Business Books on Amazon in its first week. His latest book, “Shareology: How Sharing is Powering the Human Economy” made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. Bryan has received many recognitions include being named One of the Top 50 Social CEOs on Twitter Globally – Huffington Post; A Top 25 Influencer to Follow by Forbes; and one of the 100 Most Influential Tech People On Twitter by Business Insider. In this podcast episode, my special co-host, Jennifer Hoverstad, and I chat with Bryan about AR, VR, livestreaming, personal branding, that point in time on social media when the real conversations take place, embracing your Focker and so much more. Stay connected at MitchJacksonPodcast.com and subscribe on iTunes, Stitcher, Google Play, Soundcloud and more!

Episode 50 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). On #LivestreamStars with Ross Brand, http://purematter.com/ (PureMatter) CEO Bryan Kramer talked about the science of sharing, looking at why people share on social media. He also discussed his #H2H (human to human) philosophy of modern business and shared tips on how to drive engagement with email marketing and the importance of personal branding. Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He's one of the world's foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social. With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject. Bryan's first book http://amzn.to/2sNHy0J (There is No B2B or B2C: It's Human to Human #H2H) rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer. His latest book, http://amzn.to/2tclJHt (Shareology: How Sharing is Powering the Human Economy), published by Morgan James Publishing, made the USA Today's Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. The book explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands. A founding leader in the Human Business Movement, Bryan speaks all over the world to marketing and social audiences on the topic. Find Bryan on Twitter: @BryanKramer.

Morgan James Radio Episode 011: How Sharing is Powering the Human Economy with Bryan Kramer Today’s episode is all about Sharing. As technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection--our fundamental need to share information, stories, and emotions. Bryan explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands. It is meant for entrepreneurs and marketers who want to make their content more valuable, shareable, and for individuals who want to understand the power of sharing to grow their personal brand. Kramer's best-selling second book, Shareology raced onto the USA Today's Best Sellers List the week of its release. Bryan Kramer is a renowned global speaker, consultant and trainer. He's also one of the world's foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social, which was the basis for his first book: There is No B2B or B2C: It's Human to Human #H2H ~ another bestseller.

When you think of the social media terminology "Human to Human", you think of Bryan Kramer. Bryan is the author of “There is No B2B or B2C: It’s Human to Human #H2H” and "Shareology". I've had the pleasure of chatting with Bryan here or there in the past two years on Twitter. My conversation with him on this week's episode was further proof that Bryan is a CEO who practices what he preaches. From TED Talks to Keynote address, Bryan has established himself as a leader in the science of sharing. To be honest, he's quite frankly just a fun guy to talk with. This week on Why I Social, Bryan and I talk about How one prepares for a TED Talk The difference between writing your first and second book ...and much much more Connect with Bryan Twitter (Personal): @bryankramer Bryan's Blog: http://www.bryankramer.com/ Amazon Author Page As always, share YOUR thoughts on the latest episode using #WhyISocial. Of course, you're also invited to subscribe on iTunes or Stitcher Radio if you'd like to get updates when the latest episode is live. You can also follow the podcast on Twitter at @WhyISocial. Thank you to BenjoBeats (@BenjoBeats) and Jeff Januszek (@JeffJanuszek) for their contributions (music and voiceover) to the podcast.

Some of the topics covered on this episode of The Sales Podcast: * His book makes "for great bathroom reading" * Speaking is the ultimate one-to-many sales and marketing strategy * When you're in front of your target audience you have the halo effect of expertise, trust-worthiness, and knowledge * You're in the premier position * You have something to say * You have something to sell * There is unprecedented power that only comes from speaking * You must build your personal brand * It's more important than your business brand * Read Bryan Kramer, " There is No B2B or B2C: It's Human to Human #H2H ( https://amzn.to/2uEwTrS ) " * We're in the people business * Podcasting, webinars, live-streaming, YouTube, etc. are also speaking avenues * We're living in the attention economy * Put compelling value into the marketplace * Offer value and invite engagement * You don't get married on the first date * Speaking lets you build personal relationships at scale Get all of the show notes for every episode of The Sales Podcast ( https://www.thesaleswhisperer.com/podcasts/ ) with Wes Schaeffer, The Sales Whisperer® ( https://www.thesaleswhisperer.com/ ). Use these resources to grow your sales: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out early episodes of The Sales Podcast: * Episodes 1 to 10 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten ). * Episodes 11 to 20 ( https://www.thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20 ). * Episodes 21 to 30 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-21-30 ). * Episodes 31 to 40 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy