Podcasts about specialism

Send us a textFind out what the most valued skills and attributes are by employers of tax professionals, with Jack Bonehill and Sam Minor and Maisie Horrell from Pro-Tax Recruitment. After listening to this episode, you can be more strategic about what skills you work on improving, and propel your career forward more quickly – if this is what you want. Masterclasses for tax professionals: https://www.thetaxprofessionalspodcast.com/masterclasses/Show notes for this episode: thetaxprofessionalspodcast.com/TTPP107Subscribe: thetaxprofessionalspodcast.com/subscribeTake control of your career progression (free course): https://documents.thetaxprofessionalspodcast.com/freecourseYou'll LearnIntro from Maisie and Sam(5:30) Skills most universally valued by accountancy firm employers(16:30) Advice for developing relationship-building skills as a tax professional – an important skills in today's world(19:30) Summary of the most valued skills and attributes across all tax professionals(20:00) Compliance v advisory – the differences in valued skills and attributes, along with some advice for moving from a compliance role to an advisory-heavy or full advisory role(27:30) Specialism differences – how this impacts the valued skills and attributes(29:45) How grades/seniority impact the valued skills and attributes(30:30) Do accountancy firm employers value someone who excels in one or two areas, but lacks in others? (41:15) Director and partner level – most valued skills and attributes here(45:30) Less important skills and attributesThe most universally valued skillMaisie and Sam both agree on the universally most valued skill by accountancy firm employers.And guess what?My Tax Research Masterclass and Tax Advice Masterclass feeds into this perfectly.So if you want to use your time efficiently to develop your skills in the most valued areas, then take a look at both of these.The next masterclass is November this year. 

Anne Scottlin - The Podcast Maestro -Ever wanted to start a podcast and didn't know what was involved? This episode gives you some ideas where to start and it's not what you might think.Already got a podcast? There are always ways to brighten it up and build your loyal listeners. This is her second outing on our podcast and Anne shares her infectious exuberance as she talks about the way she builds world leading podcasts for her clients. Literally from zero to hero - find out how.#podcast #branding #authenticity #specialism #podcasting#collaboration #love #team #community #inspiration #personaldevelopment #business #coglo #connection

In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverWhether you should focus on the company or personal LinkedIn pagesWhat the CEO can do to grow their LinkedIn profileWhen it's acceptable to be a marketing generalist, and when you should specializeWhy money matters in relation to career happinessPS. We'd love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)Timestamps(00:00) - - Intro (02:44) - - Company or Personal LinkedIn page (06:24) - - How to Maximize Your Personal Brand on LinkedIn (09:22) - - CEO Interviews for LinkedIn Posts (15:51) - - Writing Frequency Recommendations (21:10) - - Marketing Generalism vs. Specialism (24:51) - - Balancing Recognition and Compensation in the Workplace (29:25) - - Empowering Employees: Advocating for Fair Compensation. (34:27) - - Dealing with Workplace Frustrations and The Bigger Picture Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that's P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode I interview educator Silvina Andrea Fernandes from Buenos Aires, Argentina about the role emotional intelligence plays in the language learning process. Silvina describes two key components of Emotional Intelligence, being 'intrapersonal emotional intelligence' and 'interpersonal emotional intelligence'. She defines these and gives practical examples of how she trains young people and teachers to develop the necessary attributes of curiosity, trust, surprise, resilience, determination, patience, courage, risk-taking and critically self-love in order to become successful learners, teachers or managers. Silvina is a trained teacher of English as a Foreign Language and she describes her own journey into a career in neuropsychoeducation as it is applied to teaching and learning. We feel the podcast will be of interest to teachers and learners alike and we hope it will stimulate discussion and thinking about the teaching and learning experience and why we sometimes feel so challenged when learning a foreign language. Silvina is launching an online course, 'A Specialism in Emotional Intelligence' on 2 March 2024, initially in Spanish, but, at a later date, the course will also be delivered in English. If you are interested in attending the course online, please contact Silvina directly via the following means: Instagram: https://www.instagram.com/stories/silfernandes_edu Email: info@silvinafernandes.com.ar for any mentoring on Emotional Intelligence. Web page to find out more about the course 'Specialization in Emotional Intelligence: https://silvinafernandes.com/coaching-educativo/cursos-y-talleres/especializacion-en-inteligencia-emocional/ LinkedIn: https://www.linkedin.com/in/silvinafernandes/ You can ask for the English version of the course directly on WhatsApp +54 9 11 4026 2917. For more information on this podcast series, 'John Scott Lawton's English, you know', or to make any comments or to ask any questions relating to English Language learning, please contact me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠johnscottlawton@hotmail.co.uk⁠⁠⁠⁠⁠⁠⁠ or leave a sound bite comment on Spotify. I run Virtual Dinner Parties and a Virtual Book Club for Upper Intermediate and Advanced learners of English who want to improve their conversational skills. If you want to find out more about these online discussion opportunities which usually take place in the evenings (Central European Time), please email me directly at ⁠⁠⁠⁠⁠johnscottlawton@hotmail.co.uk⁠⁠⁠⁠⁠. Thank you. Please visit my LinkedIn profile at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/john-scott-lawton/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to view Recommendations regarding my English Language teaching and Executive Coaching Services (towards the bottom of my profile page). To join the Poetry Club - International, please visit the LinkedIn Group page at: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/12492972/⁠ #emotionalintelligence #teaching #learning #learningenglish #TEFL #TESOL #IELTS #listeningskills #listening #resilience #selflove #selfconfidence #curiosity #trust #motivation #resilience #Argentina #languages #determination #selfawareness #selfregulation --- Send in a voice message: https://podcasters.spotify.com/pod/show/john-lawton/message

Welcome to The Exit Plan, a podcast for business owners interested in learning more about selling their business. In this episode, we explore the inspiring journey of Olly Fawcett, the 26-year-old founder and CEO of 303 London, a thriving creative agency specializing in digital and creative production. From starting the agency at 17 to scaling it into a comprehensive powerhouse, Ollie shares insights into their revenue growth, the acquisition of Ralle Media, and their vision for the future.  Join us for an episode filled with valuable lessons and inspiration for aspiring entrepreneurs and creative professionals.   WHAT YOU WILL LEARN: Olly's background and the founding of 303 London at 17 years old Transition from theater shows to focusing on digital content and online sales Structure and functions of 303 London, including the digital and creative production teams Revenue growth and financial performance of the company over the years Target clients and focus on the premium sector The decision to acquire Ralle Media and the reasons behind it Future plans for additional acquisitions and the importance of integration and strategic planning Lessons learned and reflections on the acquisition process   CONNECT WITH OLLY: LinkedIn | Olly Fawcett Instagram | @303.london LinkedIn | www.linkedin.com/company/303london Facebook | www.facebook.com/303.london   CONNECT WITH ME LinkedIn | Barnaby Cook   THE EXIT PLAN The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.  

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode. In this episode, Elias has a chat with Nirosha Methananda, an experienced B2B marketing professional that has worked with martech companies like Bombora and Influ2. Topics we discuss: Why is there a need for generalist marketers? What do they do? What's the ideal profile for a generalist? LinkedIn Nirosha Methananda: https://www.linkedin.com/in/nirosham/  ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Dan Montagu, PPC/ Performance Marketer at Unmind with Tim Cameron-Kitchen, Owner and SEO Expert at ExposureNinja and Courtney Glymph, Founder and PR Expert at YourStory PR join Ruta and Emma in an all out war of an episode. They ask each other all the spicy questions that they have heard before and dig into the value of each of their specialisms. *No marketers were harmed in the making of this episode* Sponsors: No more 'shit marketing leads' with Leadfeeder! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Stephen wasn't looking to go freelance, but when redundancy came 10 years ago, he took on a contract for a few months. And here is all those years later saying he'd never go back.In between he's evolved specialisms, written a book that became a course and started working remotely. Stephen takes time out on side projects and courses to always stay on top of trends, tech and skills - thinking about what his clients might want now and in the years to come.And what about what he wants? As he nears the end of his 40s, Stephen's now exploring what a future in freelancing will look like for him and his family.You'll find full show notes and transcript for this episode at beingfreelance.com This episode is sponsored by AXA Business Insurance.Get cover for your work, your tools, your reputation. It feels better being protected, being freelance.Work hard, insure easy. Check out their site or Search AXA Business Insurance.AXA Insurance UK plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation AuthorityThis episode is sponsored by IPSEThe Association of Independent Professionals and the Self Employed -  support for UK freelancers.Advice, networking, events, perks - and sort your pension, insurance, legal, tax..There's a lot to think about when being freelance, and IPSE have your back. New to freelancing? The Being Freelance course is made for you!Steve's rolled up everything he's learnt from over 6 years of conversations with more than 250 freelancers.There's no ‘one way' to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from our experiences.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLooking to learn from and connect with other freelancers? Check out the website beingfreelance.com, and be part of the Being Freelance Community!Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

How do you spend £16 billion to improve the world's health? That is the job of Sir Jeremy Farrar, the Director of the Wellcome Trust. In 1936, British pharmaceutical magnate Sir Henry Wellcome left his fortune to improve the world's health. Now Sir Jeremy must work out what to do with £16 billion over the next decade — and where to most effectively spend it. 0:00 Intro 0:47 The Third Role of Philanthropy 2:53 Appetite for Risk 5:38 What's Broken in Science Funding 8:16 Generalism vs Specialism 10:12 Why Are You Slow? 14:49 Sexy vs Incremental 17:04 How Much of Your Job Is Not Messing Things Up? 19:35 Metrics for Philanthropy 22:10 Playing the Long Game 23:20 How Do You Know You're Doing a Good Job? 28:05 First Become a King, Then a Philosopher (?) 30:00 Habits That Have Helped In Your Career 31:52 What's It Like Being Famous? 33:28 Book Recommendations By background he is a medical doctor and researcher, he has been named 12th in Fortune's list of the world's 50 greatest leaders, served in the UK's SAGE group and was knighted in 2019 for his services to Global Health. I ask him about how he spends that money, how to measure philanthropic impact, problems and opportunities within research funding and just how much of his job is just not messing things up. You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

CAN YOU CHANGE SPECIALISM IN STEM? When you work in science, technology, engineering or maths (STEM) related industries but feel your current role isn't the right fit you may wonder if you can switch specialism, or if you'll be stuck in the same area for the rest of your career.  This week's Fearless STEM Careers sees my guest Rebekah Devlin, a structural engineer turned carbon analyst, and I explore how you can change specialism in STEM and how to use opportunities such as internal vacancies to help.      Learn more about coaching with Hayley Loren here: https://www.hayleyloren.com/coaching/ Download your free quiz ‘Should you Quit your STEM Job?' here:  https://mailchi.mp/5b318ddcb0d1/hayley-loren-free-guide

In this week's extended episode, Prav sits down to chat with one of the profession's larger than life characters, Amit Patel.   In a wide-ranging conversation recorded shortly before the Association of Dental Implantology (ADI) Team Congress in Manchester, ADI president Amit reveals how and why a specialist periodontist now leads the association.   Amit also chats about real-life Vs online networking, imposter syndrome and why skydiving is now his preferred method of relaxation.   Enjoy!     In This Episode 01.22 - Sartorial style 03.37 - Backstory 08.16 - Social media and real-life networking 19.28 - Confidence and imposter syndrome 31.17 - Political correctness 35.21 - School life and deciding on dentistry 45.32 - Dental school 56.52 - Specialism and practice ownership 59.41 - Connecting with experts 01.03.30 - Practice ownership and mindset 01.16.01 - Blackbox thinking 01.21.57 - Treatment longevity 01.36.17 - The Association of Dental Implantology 01.50.29 - Skydiving 02.00.40 - Last days and legacy 02.03.08 - Fantasy dinner party About Amit Patel Dr Amit Patel is the president of the Association for Dental Implantology. He graduated from the University of Liverpool in 1997 and gained membership of the Royal Faculty of Dental Surgeons in 2000.   He went on gain a master's in periodontology and clinical dentistry at Guy's and St Thomas' Dental Institute.   He is a specialist in periodontics and an honorary clinical lecturer at the University of Birmingham Dental School.   Amit is an ambassador for the Clean Implant Foundation, which aims to establish a science-based quality benchmark for implants.   In 2018, he was voted one of dentistry's 50 most influential figures.

Arno chats to Mikolaj and Jonathan from Genesis Imports about how their switch to an integrated e-commerce solution helped them focus on their priorities like security and cloud migration with a software that is easy for designers and marketers to use for their roles. Listen to this stand-up to hear how this low-maintenance solution allowed these IT professionals accomplish more... fast.YouTube | LinkedIn | Twitter | Sana Commerce resources

Have you ever felt like corporates won't be interested in the services you provide? Or that they won't want to purchase your services because they're not traditional corporate-type offers? I'm so proud to bring Julie Dennis onto the Selling to Corporate ® podcast today - because over the last three years, she's transformed her business; moving from selling B2C to solely B2B and becoming fully booked as a Menopause Consultant and Trainer.   The wellness niche (selling wellness services to corporate clients) has become more popular over the last 18 months or so… but Julie built her B2B business when companies truly didn't understand why they needed to support their employees through menopause… and in this episode, she's sharing the key breakthroughs she's experienced to build a thriving business, carve out a niche and become the go-to expert for big brands.   In this episode, we'll be discussing;   How Julie supports organisations with key transformations around menopause (01:31) What it was really like to sell a service that corporate clients didn't understand (02:32) Why building relationships is integral to successfully selling to corporate clients (04:00) How corporate companies deal with topics that have historically been surrounded by stigma and why it's so important to continue selling (05:25) Why implementing policy isn't enough for organisations to support employees (08:31) How celebrity endorsement can help and hinder company progress (09:37) How to determine whether you want to be selling practical services or inspirational talks. (11:20) When the bell curve of business starts to change; getting epic inbound leads. (13:25) How to make non-sexy sales processes work for you (15:04) Why keep in touch processes are integral to your sales pipeline (16:15) Julie's favourite part about The C Suite  Key Resources Mentioned in this Episode:   Get on the waitlist to join The C Suite ® now! If you're looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here to join the waitlist now: https://bit.ly/join-the-c-suite   Converting Corporates Bundle: If you're looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You'll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations! http://bit.ly/convertingcorporatesbundle   How to leave a review - http://bit.ly/howtoreviewmypodcast   Book an exploratory chat with me! I'm offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite ® and how it can benefit your business. These opportunities are incredibly limited - so if you'd like my eyes on your business and a totally transparent conversation about how The C Suite ® could support your goals, book it here now: https://bit.ly/corporateexploratorysession   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects: https://bit.ly/top-5-business-development-questions

Thought for Today: Specialism

Today we're talking about finding ways to become a specialist in one unique area.   I'm joined by Rob Cohen, who has a wealth of experience in the property market and property valuation, and is Managing Director of MJ Group International. We have just helped Rob to launch his new show, Property Valuation Podcast, which you can now find on Apple Podcasts.  What You Will Learn In This Episode: - What difference specialism makes in getting clients and having authority and credibility within a field - The misconceptions people have when they jump into their business - Why it is important to behave truthfully within your field by saying also what you can't do - Questions to ask yourself to strengthen your personal brand - Advice to people who are scared of narrowing down their niche It doesn't matter what industry or job you are in, when you are offering something of value, you don't want to be in the middle, because anything in the middle is generic. It's everything to the sides that adds value, and that's where experts and specialists come in. A real specialist is super deep and super narrow in their field. Resources: - Property Valuation Podcast with Rob Cohen https://apple.co/3dDp50k - Rob Cohen's website https://www.askrobco.com/  - Follow Rob on Twitter https://twitter.com/askrobco  - Follow Rob on Instagram https://www.instagram.com/askrobco  - Sign up for Amplify Live event, happening on Saturday, July 10th at https://annapn.co/amplifylive

Do GPs need to specialise to stand out or can firms can still succeed in the current market as generalist investors?

Show notes: thetaxprofessionalspodcast.com/TTPP23Subscribe: thetaxprofessionalspodcast.com/subscribeTake control of your career progression free course: https://documents.thetaxprofessionalspodcast.com/freecourseThe Go To Expert by Heather Townsend (the book recommended by Sofia in the episode)You'll LearnWhy having a tax specialism/niche is beneficial to your tax career, and why Sofia is FOR having a tax nicheThe opportunities that specialising has provided SofiaSofia's tips to help you chose a tax specialism that is right for you (there is a real gem here!)Whether there is such a thing as being too nicheSofia's tips on what to do if you are thinking about starting your own tax business (including how to go about getting your first tax clients!)ResourcesOther episodes of the podcast which may benefit you:TTPP 20: You're Tax Qualified! Continue Your Career Progression Post Qualification (How to)TTPP 16: 7 Habits of Highly Effective Tax ProfessionalsThe Go To Expert by Heather Townsend (the book recommended by Sofia in the episode) 

Welcome back to another episode of the believe move grow podcast.  I discovered todays guest from my brother!  Long story short, I was asking my brother, who is head of art at an academy school in London, who would be a great person to speak to regarding PE in the Uk?  Without a moment's hesitation he recommended Shaun Dowling!   To provide some background on Shaun, he is a former Head of PE and Director of Specialism (sport) who progressed to vice principal roles in two secondary schools. Having taken a national role with the Youth Sport Trust Shaun was given the opportunity of delivering some teacher training in Iraq as part of an EU-funded contract with the British Council. In 2013 Shaun appeared before the Education Select Committee to give evidence on ‘School Sport following London 2012'. In 2014 United Learning published ‘The A-Z of School Improvement through PE and Sport' which Shaun produced and co-edited. He sits on the Board of Trustees for Sports Leaders UK, the Board of Directors for the Adur Outdoor Activities Centre and the Education Board for Apex2100 In today's conversation I chatted to Shaun all about his work at United Learning, a group of schools providing excellent education. We explored Shaun's time in Iraq when he was contributing to teacher training at a time when the country was in a re-building stage and how the power of teacher training brought together individuals from different religious and ethnic groups.  We discussed whether the euphoria from the London 2012 Olympics towards sport carried over into sport participation in schools? Shaun spoke about how United Learning surveyed 6000 students to identify the student voice and fin out what they wanted from physical education. We also addressed the hire wire balancing act between addressing the physical EDUCATION part of PE whilst getting in enough moderate to vigorous physical activity during the day for children. Resources: Shaun's twitter: @ShaunD10 Shaun's' Instagram: shaundowling10 United Learning: United Learning > Home Youth Sport Trust: Youth Sport Trust | We are a national charity passionate about creating a brighter future for children and young people through the power of sport Association for Physical Education: Home - Association for Physical Education - Association For Physical Education | P.E. (afpe.org.uk) This girl can: This Girl Can Answer to my question on what would you put in a message in a bottle to promote physical activity in children “Nothing great was ever achieved without enthusiasm” Once again thank you for taking the time to listen. If you enjoyed todays conversation, please leave a review on Apple Podcasts/iTunes as well as sharing with a friend or colleague who you think would benefit from the episode. It's been great to hang out with you today and as always keep believing, moving, and growing!  Follow Dan: Twitter: Twitter.com/believemovegrow Instagram: Instagram.com/believemovegrow Track: Down the street — Vendredi [Audio Library Release] Music provided by Audio Library Plus Watch: https://youtu.be/FU0IiZj3H2g Free Download / Stream: https://alplus.io/down-the-street

In today’s programme we are going to have an in-depth discussion on the trend of sector specialisation. Sector specialism has become a decisive differentiator for managers when executing deals and LPs appear to be pivoting towards sector specialists in greater numbers. But why is this? Do sector specialists deliver superior returns? How do LPs allocate capital by sector, on what criteria are sector specialists assessed, and what happens when there are long-term shifts in sector performance?

Do you have a specialism? Many psychologists and therapists in private practice don't. Read why you need one if you are serious about doing more than therapy and how to find one. Why every psychologist and therapist needs a specialismThis week in the DMTT membership we are looking at business planning and specifically planning out what projects we are all going to be working on in 2021. In writing the materials for the course I realised how crucial it is to be clear on your specialism, the projects you want to work on and the ideal clients for each project before you start to even consider creating products or services or marketing.  In this episode I'm going to talk to you about: Why you need a specialism and why you might not know what it is yet. How a specialism is different from your ICA but how it helps you find them Why thinking in “projects” will help you to plan a private practice that feels more professionally fulfilling. PP makes it easy NOT to have a specialism as insurance referrals can be broad and we often want to take EVERYONE because we are scared of not having enough work. There is also the imposter syndrome… In the early stage so of my practice my imposter syndrome was so huge that I literally told people that I had no specialist skills and actually refused to see anyone who might require any kind of specialist. Even now when I get an email from a prospective client who says they have chosen me because I am “an expert” in birth trauma I feel like replying saying “oh no you got it wrong, here are the contact details for a REAL specialist”   BUT I have learned that, even if it feels uncomfortable, a specialism is vital because it: Helps you to avoid burnout/overwhelm because you can focus all of your activity on one subject. All your CPD, all your marketing, all of your resources are all on one topic. Doesn't that sound less overwhelming? Provides the reassurance our clients need (wouldn't you rather see a specialist when you are struggling?) Helps you build authority, credibility and an audience who trust you enough to buy products and services. Helps you identify your https://psychologists.drrosie.co.uk/the-business-of-psychology/ideal-client-avatar-psychologists-therapists-marketing/ (ideal clients (ICAs)) for your services.  Your specialism is the problem clients are most likely to want your help to solve. Examples of specialisms versus client groups Think about some very successful psychologists and therapists that you have heard of. https://www.besselvanderkolk.com/ (Bessel Van der Kolk) - the trauma and the body guy. You know what his specialist subject is but when you look across his career he has applied that specialism to a whole host of different client groups/ICAs.  A specialism can be quite a broad thing as it is about the struggle that people are facing. Through your career, you might help lots of different client groups that all share a similar struggle. For example, if your specialism is trauma and the body you might start your career helping veterans, move on to helping people who have been through birth trauma and further down the line help healthcare professionals who worked on acute wards during COVID-19. The time and energy you have put into the CPD and research associated with your specialism can be applied in many different ways to different people through your career. BUT each project you work on through your career will be targeted towards specific ICAs. This helps hugely with marketing and making your message clear for the people who need to hear it and also reduces the overwhelm for you. Why your specialism might not be what you think it isPersonally, I think the way that NHS services are structured often does not help us (or clients) in the best way. To me, it doesn't make sense to have services such as “adult mental health” when the only thing the people using the service have in common is that they are 18-65. The reality in most...

Want more clients for your agency or consultancy in the Human Resources industry? Check out: www.getmorehrclients.com/services. Rachel Barker helps leaders in the performing arts to successfully manage their people and create better organisations. See show notes for questions and discussion topics. Show notes here: www.getmorehrclients.com/podcast

How the novel coronavirus (COVID-19) pandemic has changed the way inflammatory bowel disease (IBD) nurses deliver care to patients with Crohn's disease and ulcerative colitis. Benjamin Wakefield and Lisa Younge (IBD Nurse Consultant, St Mark's) talk to Catherine Stansfield (IBD Nurse Consultant, Salford Royal) and Pearl Avery (IBD Nurse Specialist, Dorset County/IBD Registry) about maintaining patient contact and managing medication at a distance, as well as answering difficult questions with rapidly moving information and overcoming reluctance to attend clinic. The conversation also reflects on how nurses can best handle the impact of redeployment, remote working and isolation on workload, wellbeing and professional independence. Finally, it considers how NHS IBD teams can maintain service provision over the next year, plan for a second wave and identify and protect high-risk patients, as well as learn from the pandemic and embrace new ways of delivering care. Follow the links to learn more about our sponsors, Galapagos Biotech, as well as Crohn's & Colitis UK, The IBD Registry and the British Society of Gastroenterology.

Rohit has been in property for longer than me and he has made a local success in Peckham! Coming from a retail background he moved over into property and over the years expanded his commercial and residential portfolio in South London. A truly inspiring story! I was lucky enough to be show around the development he currently has going on and I can say it's a very impressive build in terms of size, number of units and sheer work put in to it all. Rohit is a very humble man but don't let that fool you, his journey is one to learn from. 01:00 intro and Rohit's background 03:16 Transition from retail to property 05:30 How to decide what to build on the site 07:00 Where did you find the knowledge from to build? 09:12 Natural progression into bigger and better and the pitfall of too much too soon. 12:00 Overcoming (inevitable) hurdles with contractors 14:50 Rohit's top three lessons in property 18:50 Specialism vs drilling down into a niche 23:00 Risk vs speed 26:00 Focusing on longevity through property development and management 30:52 What's next? If you're looking to get in touch with Rohit do drop him a line on rohit@radnorproperties.co.uk. Jeroen Hoppe is an experienced investor. He's been a landlord for over 15 years, has his own estate agency and manages his own personal portfolio. If you are looking to connect please visit www.jeroenhoppe.com.

I am joined by entrepreneur and angel investor John Ramey, founder of The Prepared, to discuss the bizarrely unconventional subject of prepping. In this episode we get to dig deep into the lost art of survival, how modern prepping is bringing it back, the stigma surrounding it and where his company fits in all of this.  Find out more about John at @jpramey  Timeline of the conversation: (04:13) - What's ThePrepared all about? (05:55) - What's the story behind John's company (08:56) - What type of people is interested in prepping? (11:10) - Specialism and the untapped potential in our genes (13:05) - Human agency and the desire for control (16:41) - Communities as a by-product of our survival instinct (20:40) - The dark side of primal human nature (24:14) - Investing your time in learning survival skills (29:00) - The media narrative and Ramey's prediction for foreseeable future (31:53) - What steps should you take to prepare for an emergency? (40:19) - Best places in the U.S. for preppers to live in (42:25) - Climate evolution and life on Earth Please subscribe to Crazy Wisdom wherever you listen to podcasts, and leave us a rating and review in Apple Podcasts.

Welcome back to another episode of the Serial Stress Killer podcast with your host Chris Hackett. In this episode, Chris interviews Matthew Rundle,  the award-winning co-founder of Mayfair Aesthetics, one of London’s leading laser hair removal clinics. Chris talks about how he came to setting up his company, the fundamentals and values for his business, and how he keeps his stress levels low. Key Takeaways What Is Aesthetic Clinics? We are a series of small boutique clinics focused on laser hair removal. Our lasers are really up to date so that they work for all skins types not just fairer skins types which have meant that we have been able to open our potential customers to everyone. We keep standards really high as we are small and only use laser hair removal, so we aren’t running around doing lots of different jobs and doing them less well. Is It More Stressful for a Business Owner to Keep High Standards? I would be more stressed if the service we do at Mayfair Aesthetics wasn’t delivering to a high quality of service. That would be stressful. We place a lot of emphasis on quality of customer service and ensuring that our customers get the best possible experience Design The Experience To Avoid the Problems I’d Seen Before. Matthew highlights that his experience working for other companies in the beauty industry and seeing day to day problems they had in their business has been fundamental to the thinking behind his business. So one of the aims of the business was to solve a lot of these problems from day one. For example, having electronic medical records of customers rather than in paper form. That has saved time and lowered potential stress levels Having a Signed Agreement of the Expected Results. It’s really important that this is signed at the start of a course of treatment. This has helped prevent and avoid a lot of problems and complaints. This makes sure that the expectations of the customers are managed effectively and reduces complaints. It helps to make sure your staff are healthy and are less stressed so they aren’t having to deal with unhappy customers. What Do You do to Look After Your Staff’s Mental Health? The way I wanted the business to run was for staff to be able to get on with their job and not have to deal with the problems of a badly run business. From day one we decided that we weren’t going to operate like previous places that I had worked in. We added extra time in our appointments so staff aren’t rushing around, and you allow customers to be a little late, it means that everyone is more relaxed How Big A Problem are Unhappy Customers if You’re not set up Correctly? In the service industry that is where the biggest stress comes from. Other areas like stock or cash flow can also be stressful if you have managed them badly. We always try to make sure that we have lots of stock that will last for weeks. Being prepared for possible problems and trying to avoid them is a key aspect. Was running Mayfair Aesthetics what you Expected? It is similar to how I have run other businesses before as a General Manager. I have been in roles in the past where I was doing everything where company owners had abdicated their interest in the company. But not having to report to someone else who I didn’t trust and think has been a positive experience as I have 25 years experience in the beauty industry which has given me valuable experience and insight into the business. Do you consciously do things to keep your stress levels low? Additionally, to the business, I do some management consultancy where I go in and help other companies. I can help sometimes improve their marketing, PR to help them improve their sales. That’s very rewarding but I also enjoy reading, seeing friends and making sure I sleep well. Specialise Rather than go for lots of different types of treatments. Specialism has been a key business model for us. We have focused in on one treatment which has meant that we are able to deliver a high-quality service and not get bogged down with other areas. Our location is essential all of our stores are close to a tube station so that you can extend your potential customer base out of the area you work in. The building and environment have to be beautiful, with a strong logo. Your pricing strategy has to be effective as well. If you are charging low prices why is that and can you deliver the same level of service with those prices. Best Moments ‘It’s all about being very well prepared in each clinic to ensure that the standards are kept high.’ ‘Design The Experience To Avoid the Problems I’d Seen Before’ ‘Set up the expectations of your customers from the start.’ ‘Being prepared for possible problems.’ ‘Training is paramount.’ ‘Your have the independence but also the accountability when you run your own business.’ ‘Getting enough sleep is really key.’ ‘Specialism has helped to develop our business.’ ‘Make sure your staff are 100% trained.’ ‘Good reviews are key from your customers.’ ‘Know all aspects of your business.’ ABOUT THE HOST After many years of dealing (badly) with personal stress for over 20 years, Chris Hackett is on a mission to help people understand and overcome stress and anxiety by tackling the problem head-on. Contact Method Contact the show Website: serialstresskiller.com Facebook Group: https://www.facebook.com/groups/serialstresskiller Instagram: https://www.instagram.com/serialstresskiller Email: admin@serialstresskiller.com Support the show - https://www.patreon.com/serialstresskiller What’s been your favourite episode so far? Connect with Chris to let him know - admin@serialstresskiller.com About The Guest Matthew Rundle Matthew is the co-founder of Mayfair Aesthetics, one of London's leading laser hair removal clinics. Mayfair Aesthetics has won 2 awards this year for Aesthetic Clinic of the Year and thriving in a competitive industry where many businesses are failing. Matthew has worked in the industry for more than 20 years and has worked in many toxic work environments with negligent business owners where high levels of stress were often a daily occurrence.   Matthew is an expert in making businesses profitable early on by getting the infrastructure right from the outset. By doing so, he minimises the stress within the business by avoiding unnecessary problems so he can focus on the bigger picture Contact Method https://www.mayfair-aesthetics.co.uk/ https://www.facebook.com/MayfairAesthetics/ https://twitter.com/mfairaesthetics

Let's meet our guest – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact at the Institute for Research & Consultancy Application at Loughborough University. Fiona had a successful commercial career in retail before becoming an academic in the field of digital marketing and online retail management and has co-authored some of the leading marketing management textbooks as well as having research published in numerous journals (all links are in the show notes as usual). With a passion for bringing management and business education to life through such topics as retail marketing, digital technology and economic growth as well as leading multi-media teaching projects, Fiona has also worked as an academic consultant on The Virtual Revolution, Foods that make Billions, Evan’s business challenges and Radio 4’s The Bottom Line. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksFiona Ellis Chadwick: http://www.lboro.ac.uk/departments/sbe/staff/fiona-ellis-chadwick/ Books:Principles and Practice of Marketing (UK Higher Education Business Marketing): https://amzn.to/2IcPwbC Principles and Practice of Marketing: https://amzn.to/2I9Mxoh Digital Marketing: https://amzn.to/2jQlC2b Digital Marketing: Strategy, Implementation and Practice: https://amzn.to/2IdAV3P SOSTAC® Guide To Your Perfect Digital Marketing Plan: https://prsmith.org/books/ Google:The Way Back Machine: http://archive.org/web/ App:Uber: https://www.uber.com/en-GB/ Theory:Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant: https://amzn.to/2IcZ3PM

In this episode, we focus on how to empower learners as researchers by making them specialists on a sub-topic within their discipline. This approach is simple but effective. Start by dividing aspects of the subject you are teaching into sub-topics or research areas. Each student is assigned one of these to pursue as a personal research project throughout the module, compiling a portfolio of their reflections and findings along the way. Their final portfolio submission demonstrate an application of the general content studied (common to all students) to their specific research area (unique to them). Tab Betts talks to Professor Lynne Murphy, who is Professor of Linguistics at the University of Sussex, and Dr. Paolo Oprandi, who is a Senior Learning Technologist at the University of Sussex. Lynne has recently published a book, entitled The Prodigal Tongue, which explores the love-hate relationship between British and American English (https://theprodigaltongue.com). Paolo has recently joined our team in Technology Enhanced Learning at the University of Sussex, after working as an E-learning Developer in IT Services. Links: Professor Lynne Murphy - Lynne Murphy at the University of Bradford (http://www.sussex.ac.uk/profiles/115259) - Lynne Murphy on Twitter (twitter.com/lynneguist) - Lynne Murphy's latest book: The Prodigal Tongue (https://theprodigaltongue.com/) - Lynne Murphy's Blog: Separated by a Common Language (https://separatedbyacommonlanguage.blogspot.co.uk/) Dr. Paolo Oprandi - Paolo Oprandi at the University of Sussex (http://www.sussex.ac.uk/profiles/125778) - Paolo Oprandi on Twitter (https://twitter.com/paolo_oprandi)

Part two of my conversation with Elizabeth Goddard gets us up to speed and into the weeds of everything she's doing to optimize her interests and skills in this modern golden age of opportunity. Learn how Elizabeth repeatedly leverages a single question into multiple and infinite spinoff successes.

Does having a specialism put you in a better position as a new/smaller agency? Dan and Jon fumble around what they think are their respective agency specialisms (defining exactly what you do is so hard!) and how taking that approach benefits them in what they do for their clients. We talk about how we both started out and how things changed as we matured. Both having come from full-service agency backgrounds, we discuss how that’s not where we see the future of our companies and how focus can help make your agency more successful.Find us onlineJon Darke - @darkejonEvery Interaction - @everyinteract / www.everyinteraction.comDan Gent - @gentusmaximusLighthouse - @wearelighthouse / www.wearelighthouse.com

Fonta is a Verbal and Nonverbal Communication Educator. Using perceptual and behavioral tools she teaches a rich mix of logical and emotional communication for professional development. Area of Specialism include ... The post The Power of Nonverbal Communication and How It Effects Your Children appeared first on Little Sprigs.

This time, Steve finds out what it's like being freelance for presenter Gema Enseñat: how she went from secondary school teacher to TV host and announcer, then self-styled her own direction as a craft blogger. Includes: finding your specialism and not letting finances run the show. Oh, and her dog. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: Being freelance is a lifestyle choice, not just a career, remember the great flexibility in your day Try out a new 'career' on the side first without the pressure of having to bring in the money Don't be scared to apply for things and make connections, you've got to put yourself out there Find a specialism that you're genuinely passionate about, don't borrow somone else's Success is however you choose to define it Don't feel the pressure of finances, look to other cultures and you'll see not everyone is obsessed with owning houses and pension planning Don't rely on one or two big clients, spread out your work No one's 'job for life' is safe, the world owes you nothing, so do what you love More from Gema: Gema on Twitter Gema's Blog SequinsAndSlippers That Girl Off The Telly (because no one can spell her names) Useful links: Book: Stephen King's 'On Writing'

Listen to the inspiring Jan Watson, Director of Specialism at Queen Elizabeth School, talk about the impact the 2012 Games has had on the way that subjects are taught at this specialist sports...