The Business of Psychology

Lessons on online course creation: Why I created two online courses I didn't want to create… In this episode, I want to share with you some exciting news about something we have coming up in the new year. I have been working on this project, in collaboration with some good friends, over the last few months so it will be ready to launch in February when I come back from maternity leave. But today I am going to talk about the reason I actually didn't want to do it in the first place! In February I am launching an online course specifically for psychologists and therapists who want to create an online course - meta, I know. What really excites me about it is that I have designed it to sit at the heart of the DMTT membership. It will be included for all existing members and accessible to any passionate mental health professional for just £47 a month. This really excites me because I know how much I had to pay to learn to create successful online courses and while I don't regret a penny of it, and I do NOT think that people like Amy Porterfield are overcharging, you get immense value from their programmes, I do think that sometimes that investment isn't possible or right for every type of online course creator. In particular, if your dream is to create a low-cost option for people who can't afford therapy, it is going to take you a LONG time to recoup an investment like that. So I wanted to create something that had EVERYTHING you needed to get an online course planned, created and in front of the right people without the terrifying price tag. Sounds like a clear mission right? Surely I should be going after this idea all guns blazing as I clearly have passion and excitement for it? Well no! I actually had the idea for this course two years ago. Right back at the start of the Do More Than Therapy membership. As you all know I advocate doing a lot of listening to your ideal clients, in fact, it is the most important part of the development of any product or service and also the key ingredient to good marketing.  People have been telling me from the very start that this is what they want. So many people have told me that they want to create an online course but don't know where to start with it all and it is something that I have been doing for the past four years so I knew I had something I could say on the subject. But I just didn't feel ready to do it. My imposter syndrome wouldn't let me. I kept comparing myself to others (unfavourably of course) and convincing myself that what was already on the market was too good. So I held back.  But it niggled away at me. You see, almost everything that we have in the Do More Than Therapy membership library would help you to create and sell an online course. We have masterclasses on all aspects of marketing, social media, email marketing and press and PR. We have lessons on building authority by self publishing, public speaking, podcasting, youtubing, blogging. We even have lessons on how to develop an idea with your ideal client and how to plan and write engaging content. That is pretty much all the ingredients you really need to get an online course off the ground but I always stopped short of providing content on three topics: The tech The structure of the course (and whether you should do it live or pre-recorded) Pricing your course And the reason for that was because I feel like a chancer on those topics! I learned to do the tech on the job and my tech is far from perfect. I teach most of my courses live first because I like the feedback from my clients and I work better that way. That does not mean it is the best way for everyone. And pricing… well I have also learned about this on the job and the very hard way so feel far from an expert. So about six months ago now I started to really notice this conflict in my body. I was feeling uneasy when I was talking about the membership because deep down I knew I should be...

Insurance for psychologists and therapists who do more than just therapy with Catherine FranceIn this episode I talk to Catherine France who is an expert in insurance, and really helped me sort out my own insurance arrangements. We have lots of questions and anxieties around insurance, so I'm very happy to have her here today to answer some of the questions that come up when we're setting up in private practice and when we're thinking about doing more than just therapy in our practices. The highlights.How did you come to work in insurance?Catherine tells us how she came to work in insurance, focusing on small businesses 05:37 What insurance does an average psychology or therapy private practice need to have in place?Catherine takes us through the types of insurance we need to have in place, beginning with buildings, contents, and business interruption 09:36 Catherine talks about public liability and employers liability insurance 12:16 We discuss the big one: professional indemnity insurance 13:48 What level of insurance cover do psychologists and therapists actually need?We discuss the level of insurance you might need 17:08 We talk about how increasing your insurance may not cost much more in premiums 20:47 Catherine talks about insurance packages available for small businesses 22:04 Catherine advises us to check whether our professional indemnity includes abuse cover 23:18 I ask Catherine about critical illness cover and income protection 26:16 Do our insurance needs change if we start adding in digital products like online courses, blogs or ebooks?Catherine advises us on what to do to make sure our insurance keeps up to date as our business grows 29:25 What happens to our insurance if we have clients from overseas?We discuss why we need different cover depending on the location of our clients 33:28 Does our insurance have to change if someone from overseas buys a digital product from us?I talk about my experience of needing insurance to cover sales of digital products in the US 35:36 Catherine tells us about why cyber insurance is important 38:41 Are there different insurance requirements for sole traders and limited companies?Catherine tells us about directors and officers liability 45:52 Do psychologists and therapists need different insurance if we offer training to corporates?Catherine advises us on what may be required 51:04 Where can people find you?Catherine tells us how we can get in touch with her 53:34 Catherine's Links: Website: https://www.catherinefrance.com/ (https://www.catherinefrance.com) Instagram: https://www.instagram.com/catherinefranceuk/ (@catherinefranceuk) LinkedIn: https://www.linkedin.com/in/catherine-france/ (Catherine France) Twitter: https://twitter.com/cathfrance?lang=en (@cathfrance) Blog: 10 Step Guide to Directors & Officers Insurance https://www.catherinefrance.com/post/10-step-guide-to-directors-officers-insurance-you-might-be-surprised-to-find-out-you-need-it (https://www.catherinefrance.com/post/10-step-guide-to-directors-officers-insurance-you-might-be-surprised-to-find-out-you-need-it) ********** Thinking about creating an online course?If you are thinking about launching an online course in 2022 then I have a free guide that will get you started on the most crucial first step, building an audience for your course. When you download it you will be added to the waiting list so I can let you know when the course launches in February. As I mentioned it is included in DMTT membership so all existing members will automatically get access with no extra charge. Grab your course quick start guide now from psychology business school.com the link is in the show notes: https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation (https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation)

7 Ways Psychologists and Therapists Can Use LinkedIn to grow their practicesFirstly let's not beat around the bush. LinkedIn is a powerful social media platform for psychologists and therapists looking to grow their authority and ultimately their practices. I think we have ignored it for much too long. I am not claiming to be an expert on LinkedIn by a long way. I actually have an expert speaker, https://sarahclaysocial.com/ (Sarah Clay, )coming into the https://psychologybusinessschool.com/the-do-more-than-therapy-membership/ (Do More Than Therapy membership) this month to teach us about how we can use LinkedIn to the full. That said, LinkedIn has been instrumental in the way I have grown the Psychology Business School and this podcast so I wanted to share some of the insights I have gathered along the way so you can get started now. Psychologists and therapists! Do this before you do anything else on LinkedIn if you want to grow your practice.Before you start reaching out to anyone on LinkedIn (LI) you need to set up your profile as an awesome business card that showcases exactly what you want to offer your LI audience. Don't try and cover everything in your profile. Think about who you want to connect with and build relationships with on LI and create your profile for them. You can use this space to showcase what you offer to them and your relevant experience. Include good photos that make you seem professional but also easy to talk to.  A good example from our own community is Alexandra Button's profile. Alex is an EMDR consultant and offers EMDR and equine therapy to her clients but she recognised that LinkedIn was going to be most useful for reaching out to other psychologists and therapists who might want to book supervision or consultancy to help them through the EMDR accreditation process. Her profile is therefore tailored towards those people rather than trying to speak to both her potential therapy clients and her potential supervisees. This is a great example of knowing who your ideal client group is for a particular platform and making sure you create everything for them. We have talked about the importance of this in episodes on https://psychologybusinessschool.com/the-business-of-psychology/which-social-media-platform-works-best-for-psychologists-and-therapists (social media) more generally, https://psychologybusinessschool.com/the-business-of-psychology/3-ways-to-use-facebook-for-psychologists-and-therapists (Facebook) and https://psychologybusinessschool.com/the-business-of-psychology/how-to-get-started-on-instagram-as-a-psychologist-or-therapist-with-helen-perry (Instagram) but it is particularly true on LinkedIn.  Get your strapline on LinkedIn right for maximum impactThe strapline under your name shows up everywhere you post and connect so is very important. It can only be a few words but should sum up who you help and how you help. If you have space you could also put some of your key skills like: Therapy. Podcasting. Online Courses.  The most important thing is to write your strapline in terms your ideal client group would understand. For example, if I am trying to reach clients directly on LinkedIn I would probably say something more tangible and specific to a particular project I am working on.  If I had an online course coming out for working parents struggling with anxiety and I hoped to talk to those people directly on LI my strapline might change to “Clinical Psychologist and creator of “become the boss of your anxiety” helping working parents to overcome anxiety so they can be rewarded at work and enjoy their time at home.”  But if I was mainly planning to use LI to talk to other professionals about the project and get referrals from them I might use different language like “Clinical Psychologist using CFT and ACT to help working parents struggling with anxiety and trauma.” That would be a rubbish strapline to use for one ideal client group but perfect for...

Setting the goals for your psychology or therapy practice in 2022. Painless goal setting.Get clear on your vision, values and mission FIRST. Why don't we all have a clear vision in our business?The secret to remaining motivated and happy running a business is congruence. If your business gives you the life you want to live and it fulfils your professionally you will not burn out. We need to be very clear on why we are in business (vision), what our values are (the person we want to be in our business) and how we are going to achieve it (mission). The problem is most of us feel vulnerable when we think about designing a business this way and that leads us to jump into goal setting to avoid those feelings. What goes wrong when we don't have a clear vision?In private practice that can mean taking on any sort of work that you can get and charging whatever “seems reasonable” without really thinking about what you want from your practice. In an employed role that can look like taking any job that comes along, or staying in the same job for a long time without ever really thinking about whether it brings you true fulfilment. I have been guilty of doing both of those in the past. The most obvious example was when I set up my private practice. I had a clear vision of how I wanted to help people (trauma work) but did not consider how I wanted my life to look so I built a busy clinic with no consideration of my family life.  Definitions of vision, values and missionVision - what is the change in the world you want to create? Be grand! How do you want your personal life to look? If your business is a massive success how will your life be different and how will the world change? Values - how are you going to be in your business? What personal qualities are important to you? Values determine how you will behave in your business (and life in general). Everything from who you work with/for, who you hire etc. May relate to key areas such as: Health, family, work, creativity, social life, social change, a cause you care deeply about. Examples: I want to be as fit and healthy as I can be. I want to be creative. I want to be generous and compassionate in my work. I want to be calm and kind as a parent. I want to be an innovator.  Mission - how are you going to take action towards creating that vision. Your mission is the vehicle that takes you towards your vision and lets you live your values.  Goals - The specific and measurable actions you take. Only when you have vision, values and mission that make sense can you even start to think about goal setting. Notice your barriers!Notice that barriers that make it hard for you to think about your business vision. Are there thoughts that are hard to see past? Feelings that are difficult to tolerate? I know I didn't really think about my business vision until a year ago because I just felt like such an imposter whenever I let myself dream big that I shut it down and went and busied myself in a spreadsheet instead. It is SO worth powering through those difficult feelings in order to build a business or shape a career that fulfils you Reach outIt can feel vulnerable to admit to a grand vision. If you are a student on https://psychologists.drrosie.co.uk/the-psychology-business-school/ (Psychology Business School) we will work through those barriers together in sessions and members of PBS or the Do More Than Therapy membership can bring them to peer supervision or office hours. If not then reach out to people who you trust and let them help you think your ideas through. No one lands on a perfect vision or mission statement in one shot. You need to talk it through and think about it with others before you can create something that feels solid.  Reflect on what has happened this yearNow you know your business vision and values, take a look at everything you have done over the past year (you may need to get your physical or digital diary out to help you with this) and take...

Creating and marketing an online course for psychologists and therapists part 1: Creating a freebie to grow your online audienceThis is the first episode in our series on how to effectively develop and market an online course. This series is designed for any psychologist or therapist that is thinking about developing an online course as a passive or semi passive income stream but the strategies we talk about are equally useful for any other product or service that aims to help lots of people at once. So keep listening even if your dream is a book or a resource pack or an app rather than a course.  It might seem weird that we are talking about creating a freebie before we start thinking about your overall online course. This is actually a very important part of your strategy for two reasons. Firstly because if no one downloads your freebie you may need to re-evaluate the topic of your course and secondly because in order to sell an online course you will need at least a few hundred people on your list (even to sell just a handful) so you need to get cracking right away. Later in the series we will have episodes on how to create a landing page for your freebie, how to promote your freebie, how to create engaging course content, and how to eventually sell your course via email marketing to the people who have downloaded your freebie. I will be bringing in experts along the way to give their input and I will be sharing my experiences too.  So with that, I am excited to get going with part one!  Why should psychologists and therapists create a freebie to sell an online course?You can't expect people to trust you enough to buy your online course based on an advert, or even a google search. People need to develop a relationship with you before they can trust you with their time and resources. The best way of developing this relationship is collecting contact information for people who you know are definitely interested in what you are offering. You can then regularly contact them with valuable free content and information about your paid products and services. In a nutshell a freebie helps you to: Grow a list of interested ideal clients for a product or service. Create a stable base of interested people to promote future products or services to. Create an audience you can talk to when designing products + services. Create a valuable asset for your business that gives you something to sell when you retire https://psychologybusinessschool.com/the-business-of-psychology/marketing-strategies-for-psychologists-and-therapists-three-styles-of-marketing-to-get-more-therapy-clients-or-grow-your-practice/ (see the episode on the three marketing strategies) to read/hear more about the importance of online audience building.  When should a psychologist or therapist create a freebie to sell an online course?It is beneficial to start growing your email list as soon as you have an inkling you might want to create an online course or other passive income product. However, a few things need to be in place first. Consistent revenue from your core practice (focus on high touch relationship building if you are still struggling, listen to the podcast episode on this https://psychologybusinessschool.com/the-business-of-psychology/marketing-strategies-for-psychologists-and-therapists-three-styles-of-marketing-to-get-more-therapy-clients-or-grow-your-practice/ (here)). You need a good understanding of your ideal client for the online course you want to create and what they need. If you don't have that yet then go back to our episode on finding your ideal clients https://psychologybusinessschool.com/the-business-of-psychology/ideal-client-avatar-psychologists-therapists-marketing/ (here). You need to have created some "cornerstone" content. See our episode on blogging https://psychologybusinessschool.com/the-business-of-psychology/titles-for-psychology-blogs/ (here). You need a GDPR compliant email marketing software set...

Marketing an online course for psychologists part 2: Landing page essentials for psychologists and therapists with with Vicki JakesIn this episode I'm welcoming back Vicki Jakes, friend of the podcast, Do More Than Therapy expert speaker, and all round website legend to talk about something I know often gets us stuck. When you're building an online audience for a book, an online course, or any other passive income stream, getting people's email addresses could not be more important. But when you create a great valuable freebie for people that they will want to download, how do you actually get them to download it? Vicki's going to share with us today the secrets of landing pages that make people want to download your freebie.  The highlightsI welcome Vicki back to the podcast and she tells us a little bit about who she is and how she can help 00:24 Vicki explains what a landing page is and how it's different from the other pages on our website 03:17 We discuss campaigns 05:45 Vicki tells us the three key ingredients for creating a landing page for our freebie 07:26 Vicki tells us what else we can add to a landing page, and where to add them 13:45 Vicki talks about the importance of colour and design on a landing page 18:29 Vicki tells us about the biggest mistakes she sees people making on their landing pages 31:52 Vicki talks about some of the software she uses to monitor clicks on her landing pages 38:31 Vicki recommends some tools we can use to help build our landing pages 42:15 Vicki tells us how how people can find her, and about her five day challenge 49:54 I finish by telling you about the masterclass with Vicki in the Do More Than Therapy Membership 50:47 Vicki's Links: Websites:  https://superchargeyourwebsite.com/5-day-challenge/ (https://superchargeyourwebsite.com/5-day-challenge/) https://heyvickijakes.com/ (https://heyvickijakes.com) Facebook: https://www.facebook.com/heyvickijakes/ (https://www.facebook.com/heyvickijakes/) Instagram: https://www.instagram.com/heyvickijakes/ (@heyvickijakes) LinkedIn: https://www.linkedin.com/in/vickijakes/ (https://www.linkedin.com/in/vickijakes/) Twitter: https://twitter.com/heyvickijakes (@heyvickijakes) Vicki's DMTT Masterclass: https://psychologybusinessschool.com/learning/google-analytics-masterclass/ (https://psychologybusinessschool.com/learning/google-analytics-masterclass/) ********** Do you dream of creating an online course? Are you desperate to reach more people but sceptical that you can ACTUALLY make it work?  The truth is a lot of online courses do fail but that isn't because the content is bad. It is because the marketing strategy sucks. The truth is your marketing isn't a separate thing. Talking to the community you want to serve should be part of the development of the course.  Getting to know them, giving them free resources and building relationships WHILE you build your course in the background is the key to success that most psychologists and therapists launching courses miss.  Well not you! Because you can download my free course creation guide and get yourself on the right track to creating a course people actually want and need. The guide talks you through the first, essential steps you must take when planning your course so you can avoid the expensive mistakes I see so many well-intentioned people making. Get yours athttps://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation ( PsychologyBusinessSchool.com) now. https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation (https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation) ********** Thank you for listening to this week's episode of the Business of Psychology podcast. If you share my passion for doing more than therapy, then make sure you come over and join my free Do More Than Therapy Facebook community, where you can work on getting...

Marketing an online course for psychologists and therapists part 3: Promoting your freebie with Dr Catherine HallisseyIn this episode I talk to Dr Catherine Hallisey, who is a child psychologist, owner of the Reclaim Parenthood online membership, and creator of the Raising Well Behaved Kids workshop. I'm really excited to have Catherine here to inspire us as we hear about her workshops, because they've been wildly successful, and I'd really like to dive into the secrets of how she's created that success. The highlightsI welcome Catherine to the podcast and she tells us who she is and who she helps 00:22 Catherine tells us what inspired her to create her first workshop 02:03 Catherine talks about how she promoted her in person workshops 05:15 We discuss Catherine's experience of setting up a Facebook page 08:16 Catherine talks about the membership, which was sparked by the Facebook page 12:04 Catherine tells us how she came to offering workshops, and the importance of the title 15:13 Catherine talks about the free checklist she offers to promote her evergreen workshops, and how she uses her online community to test ideas 23:31 We talk about the importance of building an community and building relationships on social media 28:23 We discuss designing your ideal work/life balance 34:49 I thank Catherine and she tells us where we can find her online 41:15 Catherine encourages us, as psychologists, to bring our expertise and abilities to these spaces 43:17 Catherine's Links: Websites:  https://catherinehallissey.com/ (https://catherinehallissey.com) https://raisingwellbehavedkids.com/ (https://raisingwellbehavedkids.com) Facebook: https://www.facebook.com/CatherineHallisseyPsychologist/ (https://www.facebook.com/CatherineHallisseyPsychologist/) Instagram: https://www.instagram.com/catherine.hallissey/ (https://www.instagram.com/catherine.hallissey/) ********** Do you dream of creating an online course? Are you desperate to reach more people but sceptical that you can ACTUALLY make it work?  The truth is a lot of online courses do fail but that isn't because the content is bad. It is because the marketing strategy sucks. The truth is your marketing isn't a separate thing. Talking to the community you want to serve should be part of the development of the course.  Getting to know them, giving them free resources and building relationships WHILE you build your course in the background is the key to success that most psychologists and therapists launching courses miss.  Well not you! Because you can download my free course creation guide and get yourself on the right track to creating a course people actually want and need. The guide talks you through the first, essential steps you must take when planning your course so you can avoid the expensive mistakes I see so many well-intentioned people making. Get yours athttps://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation ( PsychologyBusinessSchool.com) (link in the show notes) now.  https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation (https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation) ********** Thank you for listening to this week's episode of the Business of Psychology podcast. If you share my passion for doing more than therapy, then make sure you come over and join my free Do More Than Therapy Facebook community, where you can work on getting your big ideas off the ground with like minded psychologists and therapists. I'd also love it if you could leave the show a five star review wherever you listen to your podcasts. It will help more of the people who need it to find it.

Marketing an online course for psychologists part 4: Do you have the authority to launch an online course?Hello and welcome to a slightly different episode of the Business of Psychology Podcast.  Today I'm excited to share with you a very brief clip from one of our lessons in our upcoming course all around course creation for psychologists and therapists. So yes, it's a bit meta, I have created a course about online course creation, and I'm so excited to bring it to you guys.  So this is an affordable option if you are somebody who is wanting to reach more people and help more people through an online course, but you haven't quite got the budget to go and spend £2000 with some of the coaches that are out there at the moment. Or if you have got that budget, but you just want to do it in the company of other psychologists and therapists and people who share your kind of ethical marketing background, then I'm really excited to be bringing this course to you. And I thought what better way of giving you a sense of what we've got to offer in the course than letting you take a little sneak peek at one of our lessons.  So just to let you know, the course is going to be offered as a regular part of the Do More Than Therapy membership. That's our monthly membership that costs £47 a month at the moment. And it was really important to me to offer this course as a core part of that membership, as a roadmap actually running through the centre of that membership, so that rather than putting a big price tag on this course, which I could have done (and there are lots of really high priced courses about online course creation out there) but I wanted to make this really accessible so it's free for all of our existing members. If you're already a Do More Than Therapy member or a Psychology Business School student, you will get access to this at no additional cost whatsoever. And I've kept it at that low price point so that as many of you as possible who have a passion for reaching more people can jump on board and do that with us. I'm really excited to bring it to you and I know that today's content around building your authority is going to get you off to the best possible start. I also wanted to share this particular lesson because I think it's something we don't talk about enough; and that is building authority. You can't expect the public to just understand that you know what you're talking about based on your years of experience and your qualifications. It makes me so angry, but it is true that the public generally don't have a good understanding of who we are and what we do. We've got a bit of an identity problem at the moment. So because of that, it's super, super important from the minute that you conceptualise the idea that you might want to build an online course, to start building up the authority you need with the public in order to sell that course. So if there was one thing I was going to say you need to get started right now on this, it would be building your authority. So this is just a really quick snippet of that lesson. You will probably hear me referring to resources that you don't have access to a couple of times during the lesson. That's because the people taking the course will get access to a workbook and they'll also have access to all of our Do More Than Therapy master classes. So I apologise for that, but I thought the content was so good and so worth sharing that I wanted to put it out in this format. So here we go, without further ado here is a little snippet of our lesson on building authority. Building Authority Lesson ClipBuilding Authority is absolutely essential if we're going to put an online course out into the world. People have to understand why they should choose to invest time and money with you. So today we're going to look at why you need to build authority even if you have loads of experience already. We're going to look at ways of building authority within your specialism,

Creating and marketing an online course for psychologists and therapists part 5: How to create an engaging online course (that people actually finish)Teaching online is a skill you have to learn if you want to have a successful online course. To be honest studying at University means we have often encountered a lot of very very bad teaching in our careers. I'm doing an MBA at the moment and most of the teaching is literally a white, middle aged man talking at me in a droning voice for two hours while I try desperately to stop thinking about what I'm having for tea. That just won't cut it in the world of online courses. Research suggests that up to 88% of people don't finish an online course theyhttp://oro.open.ac.uk/43566/ ( have started.) That is completely unacceptable to me. I do not want to take money from people for something they don't even finish. If we want to make sure people get good results from our courses we need to make sure that they are taught skillfully.   In this episode I am going to talk you through the four pillars of creating engaging online lessons that I recommend you consider when you are creating anything educational from social media videos and podcast episodes through to the lessons of your online course.     Every time I plan a lesson, social media video or podcast episode I always start by selecting 3-5 key learning points that I want the audience to take away. I then think about how I can hit that learning point from different angles to make sure it really sinks in for people.  Imagination - stories, personal stories, composite stories, illustrating everything you teach with a story of some sort will bring it to life for your students. You can hear/read more about how I recommend usinghttps://psychologybusinessschool.com/the-business-of-psychology/writing-for-your-psychology-or-therapy-website-how-to-get-started-and-key-principles ( stories in our episode on writing for your marketing here.) Visual - graphics, mind maps, illustrations. This is the stuff I suck at so I usually need help to take my verbally expressed ideas and put them into graphic form but charts, mind maps, graphs, infographics all of these things can really help make an idea more solid for people. It is also helpful to provide a workbook so that visual learners can be scribbling their own doodles that help them to understand what you are talking about.   Auditory - talking it through and making time for small group discussion of the learning point. It is important to provide time for people to ask you questions as some people will need to hear things put in different ways to apply the learning to their own lives. Practical - exercises that make people apply the learning to a real life situation they are in or expect to be in soon. Breakout rooms on zoom are great for giving people time and space to do this without putting them on the spot but role plays and hot seat style questions also work well.   If you cover off each of these pillars for each learning point you will find the engagement in your lessons goes up hugely. They don't really allow people to just sit back and glaze over!   It is also really important to make sure your resources are inclusive and engaging for everyone you are serving and we will talk more about that on an upcoming episode.  **********  Links Episode 71: Writing for your psychology or therapy website: How to get started and key principles https://psychologybusinessschool.com/the-business-of-psychology/writing-for-your-psychology-or-therapy-website-how-to-get-started-and-key-principles/ (https://psychologybusinessschool.com/the-business-of-psychology/writing-for-your-psychology-or-therapy-website-how-to-get-started-and-key-principles/) References Top 75 Online Learning Statistics & Trends for 2021 https://sellcoursesonline.com/online-learning-statistics (https://sellcoursesonline.com/online-learning-statistics)...

Marketing an online course for psychologists part 6: Creating inclusive online marketing and education resources. Guidance for psychologists and therapists Psychologists and therapists usually care a great deal about inclusivity and we spend time in training and service planning thinking about how we can make sure our work is accessible to those who need it. However, in my experience we often don't put as much thought into our marketing and teaching. Many mental health accounts on social media fail to fully represent the people following that account and most haven't yet learned how to make their content accessible to those with visual or hearing impairments. Similarly, online courses are often totally inaccessible to people with learning difficulties like dyslexia or colour blindness. This is completely unnecessarily exclusionary as there is awesome guidance available all over the web to let us know how we can make our content accessible. Since much of our marketing and teaching is now being done online it is well worth spending some time thinking about how we can make sure anything we put out there that is intended to provide psychoeducation is inclusive and accessible to all that could benefit from it. In this episode I am going to outline some basic principles and link to the best resources I have found to support you in making your marketing and educational materials as inclusive as possible. It was actually while researching for my new online course for our membership “The roadmap to a successful online course” that I came across the resources I am going to link to today. I am always looking to try and make sure that the materials I create are as inclusive and accessible as possible and I wanted to make sure that we had a module dedicated to that in the course.  So if you are planning to add an online course into your psychology or therapy practice then do https://psychologybusinessschool.com/complete-roadmap-to-a-successful-online-course/ (come and check out the roadmap). It sits at the centre of our monthly membership and will take you from your very first idea for a course right the way through to getting it in front of all the people who need it. Create inclusive marketing and educational resources that your audience can relate to Images that reflect the range of people you are serving and stories that allow people to see themselves in what you are teaching. I've talked in previous episodes about the idea of having a representative group of ideal clients in mind when you are creating your marketing and educational resources. If you haven't listened to the https://psychologybusinessschool.com/the-business-of-psychology/ideal-client-avatar-psychologists-therapists-marketing (Ideal Client Avatar episode) then it is worth going back to that one. I try to have different members of this group in mind as I create my resources and try to make sure that there are images and stories that help each of those people to see themselves in what I am teaching or talking about. If you are training professionals this could include sharing relevant stories from the different groups you have in the room (for example mental health nurses, psychotherapists and psychologists) as well as the characteristics you would usually think about when talking about inclusivity like race, gender identity and socio economic background. https://psychologybusinessschool.com/the-business-of-psychology/self-disclosure-online-for-psychologists-and-therapists (In this episode )I talk about a test that I use before I include stories in my resources and that includes an inclusivity check. I like this https://sproutsocial.com/insights/brand-diversity-in-social-media/ (blog from Sprout social) that gives some ideas for making sure your content is anti racist in a helpful way.  Amnesty have also produced a simple guide to creating resources that are respectful of all gender identities that I think is useful. One tip I have picked up that

15 ways to create more flexibility (and passive income) in your psychology or therapy practice Every psychologist or therapist I speak to in Psychology Business School or Do More Than Therapy wants the same thing. To help people without burning themselves out. I very rarely have a coaching call where the words “work-life balance” are not mentioned. We often turn to private practice when we feel most desperately in need of improving our work-life balance. When we feel the scales have tipped and we are close to burnout. But I hear from many people who return to employment having concluded that the stress of running a private practice was not worth it. So, what does work-life balance actually look like for mental health professionals in private practice? Is it really achievable? Can a psychologist or therapist in private practice really achieve work-life balance?For me the answer is a definite yes, because I know it is possible, but with a caveat… I don't really think it is possible to have good work-life balance if you are following the traditional private practice model of just seeing 1:1 clients. I say that because even if you follow Sally Farrent's pricing strategy (and I fully recommend that you do) there are only a finite number of hours in the week and you will need to spend quite a few of them in front of clients in order to pay your bills. That makes it very hard to take a break when you need one, sick days become very costly and fitting in that pediatricians appointment for your child becomes very stressful as you know how much taking a morning off will impact on your take home pay this month.  We will all define work-life balance differently. For some it might mean only working two days a week, for others it might mean working five days a week but never working in the evening. I personally think of it as the balance between living my professional values and a good week is one where I don't have to make too many painful compromises.  What it means to you will depend entirely on your preferences, obligations and commitments. However, flexibility in your work is key to achieving whatever working pattern you desire. You will have seen me writing a lot recently about creating online courses and how courses can help you to develop some passive income. One of the benefits of courses is that they can continue to bring money into your practice even when you cannot physically be there and that is how I have personally brought flexibility into my working life. However, I feel it is important to make it clear that there are actually lots of different business models you can use to create that elusive work-life balance. It is important to pick the one that best suits your definition of work life balance and the way you like to work. Forcing yourself into creating courses, for example, if the thought of it makes you want to die of boredom is not going to work. In this podcast I will run through some of the business models that can bring you flexibility so you can work out which one is most likely to help you create the life that feels balanced to you: A psychology/therapy practice with associates. For a good example of how to do this see my podcast episodes with https://psychologybusinessschool.com/the-business-of-psychology/turning-a-practice-into-a-service-with-dr-melanie-lee/ (Melanie Lee) andhttps://psychologybusinessschool.com/the-business-of-psychology/case-management-a-creative-and-flexible-way-to-work-for-psychologists-with-dr-shabnam-berry-khan/ ( Shabnam Berry-Kahn) who have both developed successful associate based practices. Physical resources. For a good example of this take a look at the big hitters like https://www.theschooloflife.com/shop/all-products/ (The School of Life) who have a huge amount of stuff available to buy for professionals and clients and https://www.carolynspring.com/start-here/ (Carolyn Spring) who develops useful trauma resources, digital and physical for...

Should my online course be live or pre-recorded? Online course creation for psychologists and therapistsOne of the top questions I get asked when I talk to psychologists or therapists about creating their online courses is “should it be live or pre-recorded.” It is one of the details that, as psychologists and therapists, we tend to get slightly hung up on. In truth, my opinion is that you can't answer that question until you know your ideal client really well and you have thought through the learning points you are going to cover on your course as the way you deliver the course should be a natural conclusion based on what your ideal client group needs from you and how it makes sense to deliver your key learning points.  In this episode I am going to outline some of the key advantages and disadvantages for recording your online course via pre-recorded or live video. At the end we will also think about whether a blended approach could work.  Before we get stuck in I just want to point out that if you are at the stage where you haven't yet got your online course planned out or you are not sure what learning points you need to cover don't worry we have a free training coming up in the evening on 15th February 2022 where I will teach you my method for outlining an online course. https://psychologybusinessschool.com/outline-your-online-course-webinar-psychologists (You can sign up here.) Advantages of teaching your online course via pre-recorded videoGreat for courses where people will need to go at different paces. The https://psychologybusinessschool.com/complete-roadmap-to-a-successful-online-course/ (“roadmap to a successful online course”) is pre-record because I know that module one will take different lengths of time for different people depending on where you started from and how much time you have to dedicate to your course creation. I didn't think the roadmap would work live because some students will already have established social media followings that you can talk to and others won't even have thought about who your ICA is get, let alone knowing how to reach them. Pre-record allows people to use your material flexibly so they don't feel “behind.” Flexibility of schedule for you and the students. They can fit their learning in around demanding jobs, caring responsibilities etc. You can also record at times that suit you. It is easier to follow a script and be concise when you pre-record. This can feel less anxiety provoking than live teaching. You can have unlimited numbers of students. Disadvantages of teaching your online course via pre-recorded videoYou don't get immediate feedback from your ICA as you teach so you won't know if you are hitting the mark in time to change things while the course is ongoing. There is less accountability for your ICA so you tend to get lower completion and engagement rates. You don't have the adrenaline of live teaching to carry you through either! Can be terrible for perfectionists as you (and your students) will expect things to have higher production values so you will either need to invest in editing or learn how to do it yourself. If you do it yourself you will be tempted to edit every little umm and err out of your videos but doing that will make you sound weird and will take you so long you will probably give up. If you pay an editor that is quite a big expense. You will need most of the content created before the course starts so people can truly go at their own pace. If you have a big course in mind you can drip the content out, releasing more every week or every month but you will generally want to have most of it created in advance because the editing process takes so long. You can't troubleshoot with people when they hit roadblocks so you will most likely need another way to support people added on such as a FB group or a live Q&A session. Tech is more complicated. At a minimum all you need is a video hosting platform and you can then set...

What tools do I need to run my practice?One of the most frequently asked questions I get when people are thinking about setting up in private practice for the first time is what tools do I need to run my practice? So today, I'm going to be talking through the tools that I think are essential for setting up in private practice in 2022, and also some tools which are not essential, but are pretty nice to have, and make your experience and your client's experience that little bit better. Every tool that I mention is linked to, so I hope you're going to find it a really useful reference guide if you're just getting set up in private practice.  Essential tools for setting up a private psychology practice. So what are the essentials for getting set up in private practice?    GDPR Compliant Cloud Storage: The first thing that you need to consider is getting some secure cloud storage that is GDPR compliant. This is where you can store all your documents relating to your practice and your clients. The one that I have tried and tested is https://drive.google.com (Google Drive), which comes as part of the Google workspace. Very cheap, very affordable, and very good in my experience, and if you use it correctly, it is GDPR compliant. You will need to check their help documentation to make sure that you are using it in a compliant way, but they have thought all of that through for you, and I can vouch for it being very, very good, so I do recommend https://drive.google.com (Google Drive). There are other options out there; I know Microsoft do a similar suite, and iCloud also have options as part of the Apple network. I haven't tried either of those and I don't know about their compliance, so I am recommending Google Drive, but do your research. So long as you've got some secure cloud storage, then you're all good.  Practice Management Software: The second thing you need to think about is practice management software. I'm a big advocate for this. This is the stuff which allows you to keep track of all your appointments, invoice your clients, store your notes, your reports, and track any communication that you have with clients. It makes the day to day running of your practice much smoother, and helps you come across as professional to clients and prospective clients, which ultimately allows you to make more money. It also takes all the worry out of things like freedom of information requests, and any legal requests you might get for access to your notes, because everything is there, under your client's record, whenever you need it, at the click of a button. I really wouldn't be without mine. In fact, I believe in this so much, that this is the one company that I have an affiliate link for. I've got an affiliate link for https://writeupp.com/default.aspx?refid=7168 (WriteUpp), which is a private practice management software, which I personally have used for a very long time, and really rate. And it's the only company I've ever had an affiliate link for. So if you click on the link through to https://writeupp.com/default.aspx?refid=7168 (WriteUpp), I get a small amount of money from them, because I referred you to them, and I don't do that for any other company. I just really wish that more psychologists and therapists got practice management software from the beginning of their practices, because I see so many people really bogged down in admin, and really stressed by getting their appointments muddled up, not being able to find their notes, not knowing how to secure things, and how to store things in a GDPR compliant way, and they really don't need to be. Practice management software, like https://writeupp.com/default.aspx?refid=7168 (WriteUpp), starts at about £20 a month, and it takes all of those worries away. The other thing that you can do through practice management software is get your clients to sign consent, terms and conditions, therapy contracts, all of that stuff within the software.

Creativity as a cure with Dr Fred MossToday I'm really excited to be joined by Dr Fred Moss, a psychiatrist, author, speaker and transformational coach who has a really unique approach to mental health. He is a firm believer that conversation, communication, creativity, and human connection are ultimately at the source of all healing of all conditions in all fields. Along with being a highly successful restorative/transformational coach, his signature technology, True Voice Podcasting, is for people who are ready to take their lives back by speaking their authentic message into the world.  The highlightsDr Fred tells us about when he first realised that conventional psychiatric medicine wasn't working for him  00:55 Dr Fred tells us what it felt like to step out of the diagnostic system  13:33 Dr Fred tells us about how Podcasting weaves into his work with helping people to connect  21:00  I ask Dr Fred what is it about podcasting that helps people connect with themselves  25:08 Dr Fred tells us how people react to his methods and the challenges involved 31:44 I ask how Dr Fred finds the people to come on his programmes and be part of the movement 36:50 We discuss labels and Dr Fred explores the issues with medication 40:53 Dr Fred tells us how we can connect with him  49:25   Links for Dr Fred Moss Email: drfred@welcometohumanity.net LinkedIn: https://www.linkedin.com/company/dr-fred/ (Welcome to Humanity with Dr Fred Moss) Facebook:  https://www.facebook.com/fred.moss.1291 (Fred Moss) https://www.facebook.com/groups/truevoicecommunity (True Voice Community) https://welcometohumanity.net/creative (Welcome to Humanity) Audiobook https://welcometohumanity.net/creative8 (Welcome to Humanity) PDF Book http://findyourtruevoicebook.com/ (Find Your True Voice ) Book https://the-business-of-psychology.captivate.fm/psychology-business-school (Psychology Business School) https://the-business-of-psychology.captivate.fm/client-checklist-2021 (Client Checklist 2021) Mentioned in this episode: Free Client Checklist Do you sometimes wake up at 2 am worried that you've made a terrible error that will bring professional ruin upon you and disgrace your family? I'm laughing now but when I first set up in private practice I was completely terrified that I had “missed” something big when setting up insurance or data protection. Even now, three years in, I sometimes catch myself wondering if I have really covered all the bases. It is hard, no impossible, to think creatively and have the impact you should be having in your practice if you aren't confident that you have a secure business. BUT it can be overwhelming to figure out exactly what you need to prioritise before those clients start coming in. I've created a free checklist (plus resources list) to take the thinking out of it. Tick off every box and you can see your clients confident in the knowledge that you have everything in place for your security and theirs. Download it now - the link is in the show notes. https://the-business-of-psychology.captivate.fm/client-checklist-2021 (Client Checklist 2021) Psychology Business School Are you looking to build an independent practice that is fulfilling, impactful and financially rewarding? Did you know that I run a business course that is designed to help you do exactly that without making all the mistakes I made along the way? Over 12 weeks we take you through everything you need to know to set up a practice that lets you live your values. Through a combination of teaching from experts, legal templates to make sure your practice is covered, peer support and group coaching sessions this is the place for anyone looking to get off the starting blocks in private practice. The course is always accessible in pre-recorded format and three times a year we run a live cohort so what are you waiting for? Join us - the link is in the show notes....

Starting an Enneagram coaching business with Clinical Psychologist Dr Rebekah TennysonToday, I'm really excited to be joined by Dr. Rebecca Tennyson. Rebecca is a clinical psychologist and an Enneagram coach, working both in private practice and in the NHS, who is passionate about helping people to see and love their unique strengths, and to work towards being the best version of themselves. The highlights Rebekah explains what the Enneagram actually is 00:59 Rebekah talks about how she incorporated Enneagram into her practice 10:40 We discuss the question of what the difference is between therapy and coaching 18:10 Rebekah tells us about her typical client for Enneagram work, and the impact of that work on her life 26:02 Rebakah tells us how she's found people for her coaching practice, and about learning as she builds her business 37:02 Rebakah tells us where we can find out more about her the the Enneagram 52:30   Links for Rebekah Website: https://www.enneagrampsychology.co.uk/ (www.enneagrampsychology.co.uk) Instagram: https://www.instagram.com/enneagrampsych/ (@enneagrampsych) Facebook: https://www.facebook.com/enneagrampsychology (Enneagram Psychology) LinkedIn: https://www.linkedin.com/in/dr-rebekah-tennyson-6a660820a/ (Dr Rebekah Tennyson) Further Information: https://www.enneagraminstitute.com/ (The Enneagram Institute) Mentioned in this episode: Course Creation Guide Do you dream of creating an online course? Are you desperate to reach more people but sceptical that you can ACTUALLY make it work? The truth is a lot of online courses do fail but that isn't because the content is bad. It is because the marketing strategy sucks. The truth is your marketing isn't a separate thing. Talking to the community you want to serve should be part of the development of the course. Getting to know them, giving them free resources and building relationships WHILE you build your course in the background is the key to success that most psychologists and therapists launching courses miss. Well not you! Because you can download my free course creation guide and get yourself on the right track to creating a course people actually want and need. The guide talks you through the first, essential steps you must take when planning your course so you can avoid the expensive mistakes I see so many well-intentioned people making. Get yours at PsychologyBusinessSchool.com now - the link is in the show notes. https://the-business-of-psychology.captivate.fm/course-creation-guide (Course Creation Guide)

Thriving through ambiguity with Dr Debbie SutherlandToday, I'm here with Dr Debbie Sutherland. Debbie is an executive coach and an academic executive who, as an expert in behavioural science in the corporate world, has helped executives, leaders and business owners to thrive all over the world. The highlights Debbie tells us who she is and how she helps people with systems thinking  00:48 Debbie explains what her role was in the corporate environment  04:12 Debbie tells us about her thesis on knowledge sharing in business  07:45 Debbie talks about how she brought her research knowledge to the world  11:50 Debbie takes us through the other main themes that emerged in her research  22:42 Debbie tells us about her book  30:13 Debbie talks about her consultancy work  34:12 Debbie tells us where to find her book and where to connect with her online  37:21   Links for Debbie Website & Book: https://www.amazon.co.uk/Business-Ambiguity-Demystify-Thinking-Strategies/dp/1632994615/ref=sr_1_1?crid=2U7JXZKPHV2LX&keywords=the+business+of+ambiguity&qid=1646659443&sprefix=the+business+of+ambiguity%2Caps%2C60&sr=8-1 (The Business of Ambiguity: Demystify the Unknown with Five Key Thinking and Behavior Strategies) https://www.behaviorsinbusiness.com/ (https://www.behaviorsinbusiness.com) Instagram: https://www.instagram.com/behaviors_in_business/ (@behaviors_in_business) Twitter: https://twitter.com/BehaviorsB (@BehaviorsinBusiness) Other Links https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation (Course Creation Guide) https://psychologybusinessschool.com/the-psychology-business-school/ (Psychology Business School) Mentioned in this episode: Free Client Checklist Do you sometimes wake up at 2 am worried that you've made a terrible error that will bring professional ruin upon you and disgrace your family? I'm laughing now but when I first set up in private practice I was completely terrified that I had “missed” something big when setting up insurance or data protection. Even now, three years in, I sometimes catch myself wondering if I have really covered all the bases. It is hard, no impossible, to think creatively and have the impact you should be having in your practice if you aren't confident that you have a secure business. BUT it can be overwhelming to figure out exactly what you need to prioritise before those clients start coming in. I've created a free checklist (plus resources list) to take the thinking out of it. Tick off every box and you can see your clients confident in the knowledge that you have everything in place for your security and theirs. Download it now - the link is in the show notes. https://the-business-of-psychology.captivate.fm/client-checklist-2021 (Client Checklist 2021)

How to set up your practice for success with Anna Bunch aka the Psych VAToday I'm joined by Anna Bunch, an experienced Virtual Assistant and Online Business Manager who specialises in supporting Psychologists, Therapists and Wellness Professionals. Her passion is helping others achieve their goals, and she loves working with, and supporting people, with the aim of giving them their time back and achieving their business goals. The highlights Anna tells us what led her to wanting to work with psychologists and therapists as a VA  02:03 I ask Anna about the mistakes she sees people making when they set up in private practice 11:30 Anna takes us through the first things people should get in place, such as practice management software 13:36 Anna advises us on how to get ourselves ready to work with a VA  22:40 Anna talks about the difference between employing somebody to do admin for you, and hiring a VA who is freelance  29:19 Anna tells us how can we measure the return on our investment, if we outsource to a VA  37:08 Anna talks about the consultation service she provides, and how she can help with setting up systems  41:16 I tell you where you can get in touch with Anna  42:25   Links for Anna Website: https://psych-va.co.uk/ (psych-va.co.uk) LinkedIn: https://www.linkedin.com/in/anna-bunch-psych-va/ (Anna Bunch) Other Links https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation (Course Creation Guide) https://psychologybusinessschool.com/the-psychology-business-school/ (Psychology Business School) Mentioned in this episode: Free Client Checklist Do you sometimes wake up at 2 am worried that you've made a terrible error that will bring professional ruin upon you and disgrace your family? I'm laughing now but when I first set up in private practice I was completely terrified that I had “missed” something big when setting up insurance or data protection. Even now, three years in, I sometimes catch myself wondering if I have really covered all the bases. It is hard, no impossible, to think creatively and have the impact you should be having in your practice if you aren't confident that you have a secure business. BUT it can be overwhelming to figure out exactly what you need to prioritise before those clients start coming in. I've created a free checklist (plus resources list) to take the thinking out of it. Tick off every box and you can see your clients confident in the knowledge that you have everything in place for your security and theirs. Download it now - the link is in the show notes. https://the-business-of-psychology.captivate.fm/client-checklist-2021 (Client Checklist 2021)

Why you should never be ashamed of marketing your private practiceToday I wanted to start talking to you about a topic which I don't think I've directly addressed before, but that I think is a really big deal for a lot of us who are working in psychology or therapy businesses. A lot of us tend to be very values driven, so it means a lot to us that what we're doing makes a positive impact in the world. That's a wonderful thing, and it can give you loads of energy and drive to do all of the difficult things in business that we need to do. However, it also tends to come with a rather large dose of shame, and I think you'd be a very unusual psychologist or therapist if you haven't felt a bit of shame in your business journey. To be honest, shame is probably the emotion which characterised my first year in business; as much as I think I'm a bit of a natural entrepreneur and I was very excited to be working for myself, predominantly, most of the time, I walked around feeling like a very bad person. I found it difficult to tell people what I did for a living, I kind of scurried in and out of networking events, I felt like I shouldn't be talking about what I did, and I felt embarrassed to admit that I wasn't working in the NHS anymore. That really prevented me from doing what I needed to do; it prevented me from learning about business and about marketing in those first few months, because I just couldn't stand being on a course, I couldn't stand the thought of reading a book about it, because it made me feel dirty, and shameful and horrible. And I'm not sharing that because I think that's how anybody should feel, I think completely the opposite, I wish that I could go back and give myself a good talking to! But I am sharing that because I think that for some of you starting out, that might be where you're at right now, or it may be that you have made peace with marketing and the ethics of that for marketing your private practice, but now you're marketing something different, like an online course or coaching and you're starting to feel that shame bubbling up again. So I just wanted to address that and talk about why I really don't think you should ever be ashamed of marketing or being good at marketing, because fundamentally it is something that you need in your business and that will do a lot of good in itself in the world. Why you shouldn't be ashamed of marketing in your practiceThe number one reason that you shouldn't be ashamed to learn about marketing and to get good at it, is that all clinical practice involves selling skills or techniques to people anyway. Being good at convincing people that the technique you're going to use or the skill that you're showing them is actually going to make a difference in their life is absolutely critical to any therapy working. We know this. You know if you sound really under confident about something like EMDR when you're explaining it to somebody, they are never going to trust you with their time investment (even if they're not paying) enough to show up to those sessions and to do the work. It's the same with something like mindfulness, you have to really sell it to people in order to get them to practise it at home. You know, even if you're working in the NHS, that you need to be good at selling, otherwise people will simply not engage and show up to your sessions. So it's a critical clinical skill, and if you've been working as a successful psychologist or therapist for a number of years, I'm willing to bet you are already quite good at this. It's something that I personally had to really develop when I was starting out. In the prison service where I started, we were teaching the thinking skills course (I think when I started it was actually called enhanced thinking skills - that's not a very good, marketable name, but that's what it was called) and one of the things we had to do with every skill that we included in that course, was a section on selling the skill, and we would...

The unexpected costs of running a private practiceI know nobody likes talking about money. I don't like talking about money. But I am motivated to make an episode about money today, because I see so many people being completely blindsided by the costs of running a private practice, and setting their fees badly at the beginning of their private work, because they just don't anticipate some of the stuff that they're going to end up spending money on. This is a mistake that I made, and it's only from learning the very hard way, by not making enough money in my practice to even pay for my childcare, that I came to this realisation, and I don't want anybody else getting started in private practice now to be going through that. So I thought I would run through some of the unexpected costs of running a private practice, so that you can make an empowered pricing decision from the beginning.  Supervision The first unexpected cost is supervision. Now, you probably know that you need supervision, and you probably have already factored that into your equation, but what you might not realise is that you might need a lot more than you think you do when you're starting out in private practice, because you might feel a little bit less confident than you do when you're surrounded by a team in an NHS setting. You also might find that you want specialist supervision on particular topics. I often talk in private practice about how beneficial it can be to have more than one supervisor. For a long time I had a supervisor who is a specialist in trauma, because I was doing a lot of trauma therapy, and I also had a supervisor who is a specialist in online therapy, because online therapy was quite a new thing for me, but also a new thing in general when I started it, and I felt like I needed somebody who had expertise in dealing with risk issues in particular, in the online context. So I actually ended up paying for two lots of supervision every month, though when I started out in practice I thought if I look at the hours I'm doing versus what I was doing in the NHS, probably once a month is enough. Well, it wasn't, so my supervision hours were always double what I had initially thought they were going to be. CPD The other thing that I hadn't really considered when I set out in private practice was how much I would want to spend on CPD. Again, you might have already thought about this, maybe wanting to engage more in continuing professional development is a reason that you left the NHS or a reason that you're deciding to strike out in private practice. So it may be that this has been at the top of your mind, but for me, I hadn't really considered how much CPD I would want to do in order to feel like I was serving my clients to the best of my ability. We don't actually tend to do that much of it in the NHS, or I didn't; there wasn't as much opportunity for it. But when I got out into the private space, I became aware of all of these amazing courses that I could do, and while I would say that you need to watch your imposter syndrome sometimes, it may be that your imposter syndrome is telling you you need to do course after course after course, when in reality you'd be fine just reading a book and using your existing knowledge and supervision, there actually are times when it's really beneficial to your private practice to get an extra accreditation under your belt, or to spend a bit of time on some additional workshops that are going to give you that confidence that you need to push forward with your marketing. So making sure that you've got a healthy budget in your mind for CPD is really important from the beginning, in my opinion.  InsuranceObviously insurance costs money, and you need to think from the beginning about what that premium is likely to be for you, make some calls and get a realistic quote. In my experience it's been going up year on year, and also because we're working in different ways, we might need to get more

3 blogs to write when you are starting out in private practiceToday I'm talking about a topic which sort of surprises me that I'm talking about, because I often really don't like it when marketing experts come out with 20 blogs you need to write now for your private practice (for example) because I think that undermines the most important principle of marketing, which is that you have to write for your ideal clients, and they will be really different to your neighbour down the road's private practice ideal client, so I don't think you can come up with these generic topics that work for everybody. I think that's why we see a lot of really time consuming content marketing, on social media, blogs, podcasts, YouTube that is just too generic and really doesn't work, and doesn't speak to anybody. So it's really important you always bear that principle in mind, that you are creating content for your ideal client, and that does need to be quite a tight group of people. When I say ideal client, I mean the ideal client group, and that that should have some diversity within it, and you should have thought that through, so do go back to my podcast episode about the https://psychologybusinessschool.com/the-business-of-psychology/ideal-client-avatar-psychologists-therapists-marketing/ (ideal client) to understand fully what I mean when I say the ideal client if you've not listened to that one already. But the principle is that we don't try to market to everybody that could ever need a psychologist or a therapist; we only try to market to a tight group of people who need us, our expertise and our specialism, and that have something significant in common with each other. Usually that's a particular struggle that they are going through at a particular point in their journey as well. So if you haven't nailed that down yet, you really need to think about your specialism and your ideal client group before you create any marketing materials at all. It's the first thing you should do when you set out in private practice. Do go back and have a listen to a couple of episodes I've created on https://psychologybusinessschool.com/the-business-of-psychology/why-every-psychologist-and-therapist-needs-a-specialism/ (specialising) and the https://psychologybusinessschool.com/the-business-of-psychology/ideal-client-avatar-psychologists-therapists-marketing/ (ideal client group). We will also be running one of our free trainings again soon (I believe at the beginning of June, although the dates are to be confirmed) where we will be helping you to nail down your specialism if you haven't done that yet. So that's a bit of a spoiler, but I will be talking about that and giving you the opportunity to sign up for that over the next few weeks, but if you haven't got any idea on that so far, then go back and listen to those podcast episodes first.  But that all being said, I do think that there are three blog posts that you should get up on your site as soon as you possibly can, when you are launching your website and launching your private practice. These are blog posts that give you ready made answers that you can give to either prospective clients who get in touch with you, or to people that you meet through your networking efforts, whether that's in person networking, whether that is hanging out in Facebook groups or other communities where your ideal clients are. These are three blog posts that are going to give you some ready-made answers so that you're not always having to think from scratch, but also so that you're encouraging people to come over and check you out on your website. They're very useful pieces of content to have and they also help Google to get to know what your business is about as well.  'How to find a therapist that specialises in…'The first one of these blog posts that I think you should create straightaway is ‘How to find a therapist that specialises in…' and then insert your specialism. So in this article, you're going to...

100th Episode! What I have gained from 100 episodes of podcastingWelcome to what is for me a really special episode of the Business of Psychology podcast.  It's really special to me because this is the 100th episode! It's actually not the 100th episode that I've recorded, as you might have noticed there are a few bonus episodes in there and they don't count in the official numbers, so we're actually well over 100 in terms of actual numbers, but this is the official episode 100 of the Business of Psychology and it's pretty momentous for me.  I started this as a passion project, which came from my need to connect with other people, and my desire to share some of the business knowledge or advice that I'd picked up in my first few years in private practice. I was pretty desperate to share that because I felt like I'd been through a lot of pain that a lot of people didn't need to go through, and also that a lot of really valuable work and ideas for social enterprises and services that were badly needed in my community, were falling at the first hurdle because people didn't understand business, and they didn't understand marketing, and I understand that not everybody wants to know a lot about those things, or not everybody wants to spend hours and hours and lots of money either doing courses and coaching programmes and all this stuff that I enjoyed and loved doing and continue to do. So this podcast for me was really about connecting with like-minded people, and also providing something to help people who have got amazing ideas, but not necessarily very much knowledge about business or marketing, to reach more people and make a big impact in the world. I could never have imagined when I set out thinking maybe I'll record six episodes, maybe I'll stretch it to 10, but have I got that much to say? I could never have predicted that I would get to 100 episodes, and that actually this podcast would be the bedrock of my business as it is now; my business which has changed dramatically over the two-and-a-bit years that I've been making this podcast. So I thought that I would record the 100th episode as a reflection on everything that I've learned from podcasting, and maybe it might inspire some of you to start your podcasting journeys, because I really think that a lot of you have got really important messages to put out there in the world, and podcasting is a great medium to do that, but I know from firsthand experience that it can feel a bit daunting to get started and it can also feel like a massive investment. So I thought it would be a good idea for me to share with you the ways in which podcasting has paid off as an investment for me; the things I've learned from it, the benefits that I've reaped from it, so that you can have a think about whether it might be right for you as well.  This would also be a good first episode to listen to if you're new to the Business of Psychology, because I am going to mention some of the podcast episodes that have inspired me the most. If you head to the show notes, every episode I mention will be linked to there, so this could be a good one to listen to if you're new to our podcast. 1. InspirationThe first thing that I wanted to talk about is all of the inspiration that I have got from recording the Business of Psychology and the amazing people who I've interviewed. Now, if I was going to list out every inspiring episode that I've recorded it would be too long, because I have had some phenomenal guests on the Business of Psychology. But the one that really sprung to my mind when I was writing this episode was the episode I recorded with https://psychologybusinessschool.com/the-business-of-psychology/turning-a-practice-into-a-service-with-dr-melanie-lee/ (Melanie Lee), who talked to us about how to grow a team. What inspired me about talking to Melanie was the vision that she had; she knew exactly what service she wanted to provide, and it was bigger than her, it was bigger

Ghosting: Why you are being ghosted and how to stop being ghosted in your psychology or therapy practiceThis episode of the Business of Psychology is a response to a painful question that comes up in Psychology Business School and the Do More Than Therapy membership regularly in our weekly coaching calls, and that is; why do clients ghost us? I have plenty of personal experience on this subject matter. In the first year of my practice, I would say I was ghosted at least on a monthly basis. What I mean by that is a client that comes for a few sessions, engages with you, you think it's going really well, you've got more sessions booked in, and then they just never show, never respond to your emails, don't respond to your phone calls, and you never hear from them again. It is a horrible feeling, and it is very likely that if you've been through that, or you're going through it at the moment, your mind says a lot of very unkind things to you about the reasons for it. I remember sobbing in my car after a day where I was ghosted twice, and I just thought, what kind of therapist am I that people don't come back, but not only do they not come back, they can't even tell me that they're not going to come back? That's my worst nightmare. That's my personal worst nightmare to be the kind of therapist that somebody can't say, ‘I don't like this I'm leaving' to. I always want to try and create a safe space where people feel able to say, ‘this isn't working for me, can you help me find somebody else?' What I have learned from that experience, and from the fact that actually it doesn't happen to me very often anymore, is that there are a few things that we can do that make it a lot less likely that people are going to ghost us. But before we can implement any of that stuff (and don't worry, I will give you those strategies at the end of this episode) we have to get it sorted in our minds first. And the best way of doing that is a good old fashioned Locus of Control exercise. So let's think that through for this issue, why has somebody ghosted you?  What you can't controlFirst let's think about all the stuff that you can't control that might lead to ghosting.  We've got the obvious ones; we've got commitments, things like their kids, caring responsibilities, life events that might have come up outside of the therapy room that have made it difficult for them to prioritise coming along to your session. We've got the big hitters; we've got work stress, physical illness, all of these things that you've probably thought of. We've got the overall state of their nervous system. Let's not forget, people come to therapy because they are at the edge, usually. They're usually aware that they are on breaking point, and that their nervous system is jangling and frazzled. And when we're in that state, we know that we don't make the best decisions, and that sometimes we might prioritise short term gain over long term gain. So it might be that we've got the money for our therapy session, but actually it would feel better in the short term to spend that money on a takeaway and a bottle of wine than it would to come along to therapy and spend it that way. We all know that we think like that when we're overwhelmed, and we're dealing with overwhelmed people. So that's another thing that we can't control, but that might be going on for our potential clients.  But here are some interesting things that you might not have thought of if, like me, you're crying in your car over being ghosted.  Public perception of psychologist and therapist income: The first one is public perception of our income as therapists. I only became aware of this when I stepped into the small business community and started talking to people who run completely different businesses to ours. But believe me, there is a public perception that psychologists and therapists are wealthy people. There is a public perception that we don't need the money that we make from our...

Free consultations? Should you offer them in your psychology/therapy practiceWelcome to this week's episode of the Business of Psychology podcast. This week, I'm considering one of the questions that I get asked most frequently from my students in Psychology Business School, and that is should we be offering free consultations for therapy work? Now, as you might expect from me, if you've been listening to this for a little while, I don't really think that there is a clear cut answer and there's certainly not a one size fits all answer. If you'd asked me this a couple of years ago, I would have advised you against doing free consultations in your practice. The reason for that is that I did not do these very well. When I had a really busy clinic, I was spending hours every week offering free consultations to people who then ghosted me, and I blamed the free consultation model because when I stopped doing those free consultations, those problems went away, I started to get much better quality referrals, clients who came for their first session stuck around, and I didn't get ghosted very often. Initially, I thought that was because free consultations led to client ghostings, mainly because of some of the stuff we talked about in last week's episode around ghosting and the beliefs that clients can sometimes hold about the value of our time. But we'll talk about that a bit later in the episode, because what I have come to realise is, it wasn't the free consultation that was the problem, it was the way that I did them, and specifically the lack of boundaries that I had around them. I do think they can be very valuable if you do them correctly and for the right reasons, in the right way. So today I want to talk a little bit about the advantages of free consultations, the disadvantages of free consultations, and some factors I think you need to bear in mind if you're going to offer them and do them well, and that is based from my own experience, but also from things I've learned from my students in Psychology Business School. So a big thank you to all my students who have talked about this many times in Office Hour; I am bringing a lot of your expertise to this episode and I hope it's going to help a lot of people.  The advantages: why you would want to offer a free consultationIt's a really great opportunity to assess the goodness of fit for you and for the client. We're not the right therapist for everybody, are we? You could be amazing for the right person and rubbish for somebody else. For example, there's a lot of humour in my therapy sessions, I just can't get that bit of my personality out of therapy and frankly I wouldn't want to. But there are some clients who don't share that and that's not what they're looking for in a therapist. They will know that quite quickly in a free consultation with me because it tends to come out quite quickly in a free consultation. So it's a great idea for people to have that conversation with you so that you can show how you like to work, and they can decide whether that is a good fit for them, and equally, we often get that feeling don't we, that we're not the right fit for somebody. Maybe they're looking for a type of therapy that we don't offer, maybe you know that there is a model that would suit them better, and you've got a colleague that you could refer them on to. So assessing for goodness of fit is a great advantage to doing a free consultation. You can use it to iron out any accessibility issues. When I did offer free consultations, I didn't do it as a phone call, because I don't offer phone therapy, so I don't really think it's that useful to do it on the phone. I used to get people to come in to my physical therapy room because I used to work in person, or I used to get people to log on to zoom and have an online session with me if that's what they wanted, so that way we could work out if we have technical problems, or do you find it difficult to park near my room? Iron all...

Why you should specialise - old gold that is still importantWelcome to this week's episode of the Business of Psychology Podcast. This week, we are doing a bit of a cheeky rerun of one of my favourite episodes, which is episode number 38 on why every psychologist and therapist should have a specialism.  I recorded this episode almost two years ago, but my passion for specialising has only grown since then, and that's because since I recorded this episode, I've supported over 100 Psychologists and therapists in Psychology Business School, and the thing that has changed the game for pretty much everybody that I've worked with closely has been getting clear on their specialism. I can literally see the overwhelm lifting off people's shoulders, when they get this clear in their mind. I also see their marketing skyrocket, and their ability to control their practice. By that I mean working with the people that they want to work with, saying yes to referrals that they want to take, and getting other projects off the ground (if that's what they want to do as well, like online courses and books); their ability to do all of those things and to take that control of how their business looks, really takes off once that specialism is clear. That's my story as well; I share a bit of that in this episode. But I couldn't believe in it more strongly having seen it work for so many other people since I recorded this episode. So I wanted to bring it back to your attention and to bring it back round.  I also wanted to let you know that we are running our specialising workshop again. This has been our most popular training. I've put on a few free workshops on different topics over the past couple of years, but the specialism workshop where we help you to nail down your specialism and plan what your practice might look like for the next year, off the back of that, has always been our most popular training. I've been on maternity leave for the past six months or so, but I am really excited to come back with a bang and put on another free workshop on specialising for you guys. There will be a couple of dates and times to choose from, so if you head to the https://webinarkit.com/webinar/registration/6290a803245295a5701a26bf (link) in the show notes, you'll be able to register for that. I'll make sure that that's there for you by the time this goes out. So that's very exciting! But for now, here is episode number 38 of the Business of Psychology… Why every psychologist and therapist needs a specialismThis week in the DMTT membership we are looking at business planning and specifically planning out what projects we are all going to be working on in 2021. In writing the materials for the course I realised how crucial it is to be clear on your specialism, the projects you want to work on and the ideal clients for each project before you start to even consider creating products or services or marketing.  In this episode I'm going to talk to you about: Why you need a specialism and why you might not know what it is yet. How a specialism is different from your ICA but how it helps you find them Why thinking in “projects” will help you to plan a private practice that feels more professionally fulfilling. PP makes it easy NOT to have a specialism as insurance referrals can be broad and we often want to take EVERYONE because we are scared of not having enough work. There is also the imposter syndrome… In the early stage so of my practice my imposter syndrome was so huge that I literally told people that I had no specialist skills and actually refused to see anyone who might require any kind of specialist. Even now when I get an email from a prospective client who says they have chosen me because I am “an expert” in birth trauma I feel like replying saying “oh no you got it wrong, here are the contact details for a REAL specialist”   BUT I have learned that, even if it feels uncomfortable, a specialism is vital because it:...

5 things you must do if you are returning from a break in private practice (or you need more clients)Hello and welcome to the new series of the Business of Psychology podcast and September! The start of the academic year always feels like a new beginning in my mind; I've never gotten out of that cycle and now I've got children at school, it's just reinforcing that idea that September is a month for growth and development and change. So it's actually one of my favourite months of the year and I'm very happy to be coming back with the podcast, and with my private practice this September.  For anyone who's new to the show, I have just come back from my third maternity leave. My youngest daughter is now nine months old and the time feels right to do a couple of things; firstly, to throw myself back into creating this podcast and the social media content that goes with that, but also to restart my clinical work. I did what most people do I think, and finished my clinical work about a month before I went off on maternity, and it now feels like the right time to step back in and start seeing some therapy clients again.  But as many of you will know if you're experienced in private practice and you've had to take breaks in your practice, for whatever reason, it isn't as simple as just showing back up and having clients knocking your door down. I am very lucky that I do still have a few people who are waiting to have sessions with me, which is a privileged position, but things are not as busy as they could be. We moved during my break, which means that a lot of my local connections have died off and I've had to start reestablishing some new ones. Also, I have not had the time or the energy to do any marketing at all for the private practice over my maternity leave. Any energy I've had, I've used into keeping Psychology Business School and the coaching side of my work going, mainly because I just didn't have the right frame of mind to be talking about my specialism over that maternity period, and that's because my specialism is perinatal, so it felt a little bit too close to the bone and a bit too raw to be really putting myself out there and talking about that side of my business, so I haven't been. But a few years ago, having a break and coming back like this would have filled me with fear, and justifiably it would have filled me with fear because I wasn't confident that I could get that marketing machine back up and running quickly enough to make me the income that I need to make. Now, a couple of things have changed for me. Firstly, I have a lot of income coming in from Psychology Business School, my membership, my online courses, and the coaching work that I do. So actually, the clinical side of my work isn't required for my own income anymore. I do my clinical work because I love it and also because I'm generating profit to put into pro bono offers and low cost offers for people in my clinical group. So it does feel different to how it did when I returned from my maternity leave a few years ago. However, I think another big difference for me is that I know what works now. I've actually had to set up my practice in different parts of the country after a break four times now. So over the past five years, and four moves, I have learned what works in getting clients into my private practice, and I now feel pretty confident that if I do these five things that I'm going to share with you in this episode, that will bring enough clients into my practice for me to be comfortable and to give some work to my associates too. So I thought I would share my to-do list because there's only five things on it, but they are the five most important things you need to do if either you're lacking clients in your private practice, or you're setting up again after a bit of a break. I hope that it might help people who are in a similar situation, but also it might help you to do a little bit of an audit and check that you are still...

Burnout in private practice with Dr Paula RedmondToday, I'm really happy to be back after my break and talking to the wonderful Dr Paula Redmond. Paula is a clinical psychologist who specialises in burnout, which is a very pertinent topic for me right now, as I recently took a bit of a break from the podcast and my social media profiles because I managed to burn myself out.  Paula is an extremely helpful and knowledgeable psychologist, she's a member of the Do More Than Therapy membership, and we've done some coaching together. I've been desperate to have her on the podcast for ages to talk to us about burnout, because I know it is a big problem in private practice, and it doesn't end if we leave the NHS. Full show notes and a transcript of this episode are available at https://psychologybusinessschool.com/the-business-of-psychology/ (The Business of Psychology) Links for Paula Website: https://drpaularedmond.com/ (DrPaulaRedmond.com) The Burnout Toolkit: https://drpaularedmond.com/the-burnout-toolkit/ (drpaularedmond.com/the-burnout-toolkit) When Work Hurts podcast: https://drpaularedmond.com/podcast/ (drpaularedmond.com/podcast) Creative Restoration Retreats: https://creativerestoration.org/ (creativerestoration.org) LinkedIn: https://www.linkedin.com/in/drpaularedmond/ (DrPaulaRedmond) Facebook: https://www.facebook.com/DrPaulaRedmond/ (DrPaulaRedmond) Twitter: https://twitter.com/DrPaulaRedmond (@DrPaulaRedmond) Other Links https://psychologybusinessschool.com/the-psychology-business-school/ (Psychology Business School) The highlightsI introduce Paula and she tells us who she is and who she helps 00:17 Paula explains what Burnout is and what it really means 02:07 Paula give us some examples of situations that might occur in the workplace that would be likely to lead to burnout 08:14 Paula talks about the five profiles of burnout beginning with the overload pattern 18:05 Paula tells us about the detached pattern 24:52 We discuss problems around well being initiatives and movements 31:23 Paula tells us about the self doubting profile 36:58 Paula tells us about the traumatised and moral distress profiles 38:30 I ask Paula what we can do after we recognise this stuff in ourselves and she tells us about compassion, connection, and creativity 43:38 Paula tells us about how she's working with people at the moment 57:02 Paula tells about her plans for the business going forward 1:02:11 Paula recommends some action steps for people to take 1:04:27 Membership Changes - Join Now!Before you go, I just wanted to remind you that we are making some big changes at the moment to https://psychologybusinessschool.com/the-psychology-business-school/ (Psychology Business School) and the https://psychologybusinessschool.com/the-do-more-than-therapy-membership/ (Do More Than Therapy Membership). Don't worry, all the changes are very positive, and we're going to be bringing you more value, more content, more templates, pretty much more of everything! But just to let you know, this is the best time to join. If you've been on the fence about coming and joining us in Psychology Business School, our complete course and suite of legal documents for getting you set up in private practice, or if you've been thinking about joining us in the Do More Than Therapy membership, our monthly membership which helps you to grow and diversify your practice by getting outside of therapy room, including our complete roadmap to a successful online course, if you've been thinking about either of those things, now is the best time to join because you will get the best price and you're still going to get everything that comes with the changes that are coming in the next few weeks. So if you're on the fence at all, jump off the fence and jump in and join us. We're over at https://psychologybusinessschool.com/ (psychologybusinessschool.com) Do come and take a look. I look forward to seeing you there.

A model for truly integrative therapy: SIP with Dr Melanie Lee and Bridger FalkensteinI'm here today with Dr Mel Lee from Trust Psychology, and Bridger Falkenstein from the Beyond Healing Centre in the US, and notably also from the Notice That podcast. I'm really excited to have Mel and Bridger here today to talk to us about Somatic Integration Processing, which is a new model which aims to help us to synthesise the other approaches that we might have in our arsenal as therapists. SIP has a really deep focus on the mind and body connection, and also on the multiplicity of selves. For me, these are two things that have always been a really big part of my work, but I have often struggled to see how they all come together and fit into a treatment plan. Full show notes and a transcript of this episode are available at https://psychologybusinessschool.com/the-business-of-psychology/ (The Business of Psychology) Links for Mel: Website: https://www.trustpsychology.co.uk/ (www.trustpsychology.co.uk) Email:  info@trustpsychology.co.uk melanie.lee@trustpsychology.co.uk LinkedIn:  https://www.linkedin.com/in/dr-melanie-lee-819865158/ (Dr Melanie Lee)  https://www.linkedin.com/company/trust-psychology-ltd/about/ (Trust Psychology)  The Business of Psychology Episode 61: https://psychologybusinessschool.com/the-business-of-psychology/turning-a-practice-into-a-service-with-dr-melanie-lee/ (Turning a practice into a service with Dr Melanie Lee) Links for Bridger: Website: https://www.beyondhealingcenter.com/ (www.beyondhealingcenter.com) Facebook: https://www.facebook.com/beyondhealingcenter/ (Beyond Healing Center) Instagram: https://www.instagram.com/beyondhealingcenter417/ (@beyondhealingcenter417) http://emdr-podcast.com/ (Notice That Podcast) https://beyondtraumapodcast.com/ (Beyond Trauma Podcast) https://theevidencebasedtherapist.com/ (Evidence Based Therapist Podcast) The highlights I welcome and introduce Mel and Bridger 00:01 Bridger tells us about why he created SIP and why it needed to exist 03:09 Mel tells us what drew her to SIP, and we talk more about the model 06:53 Bridger explains his background and what brought the elements of SIP to the forefront of his mind at the right moment 16:27 Mel talks about how SIP helps her feel like a ‘therapy ninja' in the therapy room 20:04 Bridger and Mel take up through the core aspects of an SIP case conceptualization 34:22 Mel gives us an example of a common thing that she would talk about now that she might not have named before 40:42 Bridger tells us about the plan for getting SIP out to more therapists 47:36 I ask about the business side of SIP 49:42 Mel tells us how people can get involved 53:27 Membership Changes - Join Now!Before you go, I just wanted to remind you that we are making some big changes at the moment to https://psychologybusinessschool.com/the-psychology-business-school/ (Psychology Business School) and the https://psychologybusinessschool.com/the-do-more-than-therapy-membership/ (Do More Than Therapy Membership). Don't worry, all the changes are very positive, and we're going to be bringing you more value, more content, more templates, pretty much more of everything! But just to let you know, this is the best time to join. If you've been on the fence about coming and joining us in Psychology Business School, our complete course and suite of legal documents for getting you set up in private practice, or if you've been thinking about joining us in the Do More Than Therapy membership, our monthly membership which helps you to grow and diversify your practice by getting outside of therapy room, including our complete roadmap to a successful online course, if you've been thinking about either of those things, now is the best time to join because you will get the best price and you're still going to get everything that comes with the changes that are coming in the next few weeks. So if you're on the fence at all,...

Adapting to a changing world - why you never finish your online course  Links for this episode:  Instagram: https://www.instagram.com/rosiegilderthorp/ (@rosiegilderthorp) https://psychologybusinessschool.com/the-psychology-business-school/ (Psychology Business School) https://psychologybusinessschool.com/the-do-more-than-therapy-membership/ (Do More Than Therapy Membership) Full show notes for this episode are available at https://psychologybusinessschool.com/the-business-of-psychology/ (The Business of Psychology) Welcome to today's episode of the Business of Psychology. I am looking forward to talking to you today about a topic which I get asked about all the time, and I find myself saying similar things about all the time, but I've never thought to record a podcast episode on it before. Actually, that surprises me because it's a topic in which I feel the need to rant a little bit, and usually those topics do come out in the podcast! Today we're talking about this myth that if you create an online course, it will be less work for you because you just create it once and then it continues sitting on your website and making you money for years and years to come. And it just isn't true. It particularly feels untrue to me at the moment because I'm right in the thick of making big changes to Psychology Business School and the courses that we have within that. I'm putting in a lot of hours on changing all of that, and when I look back over the few years that I've been running Psychology Business School, every year we've introduced major big changes, new masterclasses, new experts, new templates, there's always something and it wouldn't be good if there wasn't. So we're going to talk today about why that is essential and how you can benefit from that as a process, because I do think as psychologists and other mental health professionals, we often buy into this idea that we can make something perfect, and then invite people to use it. If we're going to be successful in the online space, creating online courses, or any other resources, I think we need to be a bit more realistic and turn that on its head, because you can't create something perfect. You can create something good enough for the time being, and you can continue to improve it in accordance with feedback, but as the world changes and as people change, what was perfect one day won't be perfect the next day, so you're going to need to keep updating it. The reason that I'm recording this episode today, rather than last week or next week, is actually because a couple of days ago my friend's husband mansplained to me that I apparently have the perfect business model because online courses are passive income that can earn money with no additional work. That's literally what he said to me, and I kind of rolled my eyes discreetly, but then agreed politely because I'm averse to conflict in coffee shops and I just wanted to extricate myself from the conversation as quickly as possible. But deep down, I was really strongly disagreeing with this, and it's provoked me to come and talk to you about it today. But also, I'd like to hear your thoughts and your experiences, because I know quite a few of you are creating your own online products, so consider this the beginning of a conversation and I'm very interested to hear your contribution as well.  Today, we're going to think about all the reasons that you can't just let an online course sit on your website making money, not if you want it to be good anyway. And then I will talk a little bit about my thinking with some of the updates that I've made to my courses recently to give you an example of how that might look in practice.  Life changes for your ideal clientsFirstly, the biggest reason that you cannot allow your online courses to just sit on your website making money, is that life changes for your ideal clients. Think about how tone deaf courses recorded in 2019 would seem now. I can't think of any...

How to inspire on Instagram with Dr Chloe Bedford aka The Running PsychologistToday, I'm really excited to be here with Chloe Bedford, aka The Running Psychologist from Instagram. I'm fangirling a little bit because I've been following Chloe for ages and I absolutely love her content. I feel there's a lot that we can learn from her about creating content that is educational, but also entertaining and interesting, and worth following.  Full show notes and a transcript of this episode are available at https://psychologybusinessschool.com/the-business-of-psychology/ (The Business of Psychology) Links for Chloe: Instagram: https://www.instagram.com/the.running.psychologist/ (@the.running.psychologist) The highlightsI welcome Chloe and she tells us who she is and how she helps people 00:18 Chloe tells us how she got started on Instagram 02:15 Chloe discusses anxiety about posting 07:23 We discuss the stigma around mental health in the running community, and running as a coping mechanism for stress 10:60 I ask Chloe about her private practice and future plans 23:58 Chloe tells us how she finds time for social media 29:01 Chloe shares what she learned about using Instagram 31:41 We discuss why it's important to take breaks from social media 40:18 Chloe tells us where we can find her 46:31  Membership Changes - Join Now!Before you go, I just wanted to remind you that we are making some big changes at the moment to https://psychologybusinessschool.com/the-psychology-business-school/ (Psychology Business School) and the https://psychologybusinessschool.com/the-do-more-than-therapy-membership/ (Do More Than Therapy Membership). Don't worry, all the changes are very positive, and we're going to be bringing you more value, more content, more templates, pretty much more of everything! But just to let you know, this is the best time to join. If you've been on the fence about coming and joining us in Psychology Business School, our complete course and suite of legal documents for getting you set up in private practice, or if you've been thinking about joining us in the Do More Than Therapy membership, our monthly membership which helps you to grow and diversify your practice by getting outside of therapy room, including our complete roadmap to a successful online course, if you've been thinking about either of those things, now is the best time to join because you will get the best price and you're still going to get everything that comes with the changes that are coming in the next few weeks. So if you're on the fence at all, jump off the fence and jump in and join us. We're over at https://psychologybusinessschool.com/ (psychologybusinessschool.com) Do come and take a look. I look forward to seeing you there.

Ethical marketing in private practice. Scarcity, should we use it? Links for this episode:  Instagram: https://www.instagram.com/rosiegilderthorp/ (@rosiegilderthorp) https://psychologybusinessschool.com/the-business-of-psychology/using-youtube-to-reach-more-people-with-dr-clare-roberts/ (The Business of Psychology: Episode 59: Using Youtube to reach more people with Dr Clare Roberts) https://psychologybusinessschool.com/the-business-of-psychology/how-to-make-social-media-videos-that-people-want-to-watch-with-allison-puryear/ (The Business of Psychology: Episode 45: How to make social media videos that people want to watch with Allison Puryear ) https://psychologybusinessschool.com/the-business-of-psychology/how-to-launch-an-online-course-as-a-psychologist-with-dr-marianne-trent/ (The Business of Psychology: Episode 68: How to launch an online course as a psychologist with Dr Marianne Trent) Full show notes for this episode are available athttps://psychologybusinessschool.com/the-business-of-psychology/ ( The Business of Psychology) Welcome to today's episode of the Business of Psychology. Today is a bit of a different episode because I wanted to dive into an ethical issue which I hear talked about in the online marketing space all the time. It's become fashionable to talk about ethical marketing and having integrity and authenticity in your marketing, but this is something which has concerned us from the minute we set up our businesses; I don't know any psychologist, therapist or counsellor that wasn't worried about the ethics of their marketing before they started in private practice. It's the thing which tends to hold us back, in fact, from actually making any progress in our businesses, because we're so, so concerned about it. So it's been interesting to me to watch the rest of the online business space having a bit of an awakening about some of the tactics which are commonly used in digital marketing in particular, and for a lot of my friends who work in other industries to be coming to me and saying, you know, ‘Is this okay?' ‘What's the psychology behind this, and should I be using it?' I've been having those conversations a lot over the past year with colleagues in other industries, and I decided that I wanted to hear other people's opinions, so I took some of these concepts had a look at the behavioural science behind them, the psychology of why they work, and took that to the Psychology Business School membership. Every eight weeks or so we have what I call an ethical marketing clinic, where we talk about one of these concepts in a bit of depth and think about possible use cases, when it could be a good thing, when it could go a bit wrong if psychologists and therapists started using it, and then finally, we examine it against some of our professional bodies standards. I typically use the British Psychological Society ethical framework, because that's the one that I know the best, but we will, in the future, be looking at some other professional bodies guidance as well.   The first topic that I brought to one of those clinics was scarcity marketing, and that's because this is something that I see really, really frequently in the digital marketing space and that I know, if you've done any business or marketing course outside of Psychology Business School, you're very likely to be quite strongly encouraged to use. I know, particularly when I did some training in business (this is going back a little while now) but I was actually made to feel quite stupid when I said I'm not sure that I feel comfortable doing this, and was basically told that I didn't have the instinct for business, that I wasn't ever going to be successful if I didn't get my head around using some of these tactics. I stuck to my guns and after one experiment with it which I'm not too proud of, and I think I've shared on the podcast before that I did put out an email sequence when I first started promoting my first...

Creating resilience in your clients and protecting it in yourself with Martina WitterToday I'm talking to Martina Witter, founder of Rapha Therapy and Training Services, and the host of the Rivers to Resilience podcast.It's wonderful to have her on the show as I've been following her on Instagram for a while. Full show notes and a transcript of this episode are available athttps://psychologybusinessschool.com/the-business-of-psychology/ ( The Business of Psychology) Links for Martina: LinkedIn: https://www.linkedin.com/in/martina-motivator-witter-bbc-featured-ba884947/ (Martina 'Motivator' Witter) https://www.linkedin.com/company/rapha-therapy-services/ (Rapha Therapy & Training Services) Instagram: https://www.instagram.com/rapha_therapy_service/ (@rapha_therapy_service) Twitter: https://twitter.com/mrobertaw (@mrobertaw) Facebook: https://www.facebook.com/RaphaTherapyServicesLimited (Rapha Therapy Service) Website: https://raphatherapyservices.com/ (raphatherapyservices.com) Podcast: https://raphatherapyservices.com/podcast/ (Rivers to Resilience) Book: https://www.amazon.co.uk/dp/1789725836/ref=cm_sw_em_r_mt_dp_3PP8YEBNBW0TFXC77PRY (Resilience in the Workplace:From Surviving to thriving in the workplace, in business and as an entrepreneur) Other Links: https://psychologybusinessschool.com/the-business-of-psychology/a-model-for-truly-integrative-therapy-sip-with-dr-melanie-lee-and-bridger-falkenstein/ (The Business of Psychology: Episode 106: A model for truly integrative therapy: SIP with Dr Melanie Lee and Bridger Falkenstein) The highlightsI welcome Martina and she tells us who she is and who she helps 00:00 Martina explains what resilience means for her, and tells us about her seven rivers model 00:58 Martina talks about what sparked her passion for resilience work 17:30 Martina tells us where we can find her Rivers to Resilience podcast 23:27 Martina talks about what she does to protect her own resilience 24:03 I ask Martina about the different projects that she's bringing this knowledge to 32:20 Martina tells us where we can find her and her book 38:25 Free Client ChecklistAre you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? Never fear! Psychology Business School has got your back. And the good news is, there's actually not that much you need to do to run your practice safely and effectively. Download a free checklist today to find out exactly what really matters. Tick off every box and you can see your first clients with confidence that you've done everything important. Get your free copy athttps://psychologybusinessschool.com/client-checklist/ ( psychologybusinessschool.com/client-checklist)  Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

How to create a great directory site profileLinks for this episode: Instagram: @rosiegilderthorpThe Business of Psychology: Episode 32: How to get your blog post seen with Vicki Jakes: SEO for psychologists and therapistsThe Business of Psychology: Episode 19: How psychologists and therapists can use an ideal client avatar to co create and market their services The Business of Psychology: Episode 54: How to write for your website: Copywriting for Psychologists and Therapists with Allie LinnThe Business of Psychology: Episode 20: How to find the people you want to help online. Online marketing for psychologists and therapistsThe Business of Psychology: Episode 76: Marketing strategies for psychologists and therapists: Three styles of marketing to get more therapy clients or grow your practiceFull show notes for this episode are available at The Business of PsychologyWelcome to today's episode of the Business of Psychology podcast. Today I want to talk to you about directory site profiles, because the state of play is changing in private practice, and while I'm very confident that it will all be okay and the marketing will continue to work (it always has, private practice has always been here and I am absolutely sure it will continue to be here), one change that I've started to notice in the marketing landscape is that it is slightly more difficult for our own websites to rank on Google. If you don't know what I'm on about when I'm talking about ranking on Google, don't worry, we've got an episode on search engine optimization, which will explain that for you, but basically, it's getting a little bit more difficult to get our websites seen. That does not mean that you should not be trying, I still think it can be done, but it is getting a bit trickier, especially for our generic therapy services pages. For that reason, I think it's extra important to have a good presence on some of the key directory sites, because they have the kind of budget that means that they will usually be at the top of search engine results, whether they're paying for that, or whether they've got content writers that mean they're able to stay there organically. I'm talking about sites like Psychology Today, Counselling Directory, Find a Therapist, Find a Psychologist; these are sites which are 100% dedicated to search engine optimization, and they've got marketing budgets that support that. Yes, it...

CBT for menopause: How Simona Stokes is using her expertise to change livesToday, I'm really excited to be talking to Simona Stokes. She's a counselling psychologist who runs a very busy associate practice, but has also set up a specialist clinic called Menopause CBT Clinic, providing much needed one to one services, groups and training for both organisations and professionals around the psychological aspects of the menopause, and how we can all thrive through it.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Simona:Facebook: ThrivingBeyond40LinkedIn: Simona StokesInstagram: @menopausecbtclinicWebsite: www.menopausecbtclinic.co.ukFreebie: What sex hormones have to do with mental health?The highlightsI introduce Simona 00:00Simona talks about what motivated her to set up her model 02:40Simona explains how the EMBERS model came to be 07:08Simona tells us how she is using EMBERS outside of therapy 13:31Simona talks about the challenges she has faced getting to this point 19:33Simona tells us where we can learn more about what she's doing 32:09Simona talks us through the main sex hormones and their impact on mental health 33:56Free Client ChecklistAre you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? Never fear! Psychology Business School has got your back. And the good news is, there's actually not that much you need to do to run your practice safely and effectively. Download a free checklist today to find out exactly what really matters. Tick off every box and you can see your first clients with confidence that you've done everything important. Get your free copy at psychologybusinessschool.com/client-checklist Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

How to use batching and sprints to create more time in your weekLinks for this episode: Instagram: @RosieGilderthorp@ThePregnancyPsychologistRecommended books:The Lean Startup by Eric Ries Sprint by Jake KnappFull show notes for this episode are available at The Business of PsychologyToday, I wanted to talk to you about two methods of productivity that I find really helpful in running my practice. The reason I've decided to share this now is that a lot of people have been asking me how on earth I'm managing with my second Instagram account! For anybody that hasn't been following my journey with it on social media, I have set up a new account called @ThePregnancyPsychologist which is all about pushing forward my work with severe pregnancy sickness and the mental health impact of that. I've been meaning to do this for years, I've wanted to do this for a really long time, but I haven't had the headspace. It isn't something that I'm particularly using to promote my private practice (although if I do get clients from it, that would be brilliant because I love working one on one with people who are struggling in this in this part of pregnancy) but actually, for me, it's much more of what I would term an impact project. It's something that I don't really mind if I don't get paid for it because I'm generating income in the other parts of my work with Psychology Business School, with my private clients, with my coaching clients; those are the activities that generate the profit that I then use to pay myself to do some stuff for free. And that includes working with charities that are focused on this area, it includes putting social media content out into the world, and hopefully soon, launching my new podcast, which is actually meant to be an intervention; it's not a marketing podcast, it's not out there as a funnel, it's there to directly help people in their earbuds, who are struggling with severe pregnancy sickness. I've been working on it for a while - because it's a bit different to a normal podcast, I'm not going to hit go until I've got the entire intervention recorded, so it's unlikely to launch until January, but I'm using this Instagram account to provide people with direct support now, because it's something I can do instantly, I can share meditation tips, I can share the framework of the intervention via social media and hopefully start making a difference to people straightaway. So that's why I've decided to do it now because I've got a little bit of profit that I can put into that. But of course, I'm still only working two and a half days really, because I work two full length days, and then one school length day, and I always say to my coaching clients and my students in Psychology Business School, if you're working school hours, that is not a full day, you can't expect yourself to achieve what other people do in nine to five when you're working 9:30 until 2:30, that's impossible. So structuring my expectations, I've only really got two and a half days to play with in my work and I'm doing a lot in that time. But it is possible with organisation, and not just organisation, it's also about having gotten your other projects to the point where you can take something new on, because you've got the systems in...

How to network as a mental health professionalLinks for this episode: Instagram: @rosiegilderthorp@ThePregnancyPsychologistFull show notes for this episode are available at The Business of PsychologyFree Client ChecklistAre you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? Never fear! Psychology Business School has got your back. And the good news is, there's actually not that much you need to do to run your practice safely and effectively. Download a free checklist today to find out exactly what really matters. Tick off every box and you can see your first clients with confidence that you've done everything important. Get your free copy at psychologybusinessschool.com/client-checklistHello and welcome to The Business of Psychology. I can't believe it, but this is actually the final episode of season three, which has completely taken me by surprise! But don't worry, you don't have very long to wait until season four; season four is launching at the end of December just in time for the new year. It's not a big long gap this time, just long enough for me to get some juicy interviews recorded for you. Today we're talking about networking, and how to network effectively as a mental health professional, because I know that this is something that causes a huge amount of anxiety for a lot of you. It's something I used to really hate and I now really love, and I think the difference for me is that when I go to networking now, I'm not going like the first day of school, trying to impress people, trying to make new friends (I often do make friends), but actually I always go to networking with a strategy. There are always some key things that I'm looking to get done while I'm there and that helps me in two ways; it helps me deal with my anxiety, because it reminds me of my values and how going to this networking session, which might initially seem quite scary, is taking committed action towards my values, so that really helps. But also, it helps me because it helps me to make the time to prioritise it, because we all have massively long to do lists and if you're listening to this when it goes live in November and you're anything like me, you are probably finding that your calendar is getting fuller and fuller and fuller as Christmas approaches. Which is terrifying, isn't it? But it's the reality; we're all really busy people and so making the time for networking is difficult to do if you might end up just going, drinking a lukewarm cup of tea and having some biscuits. That's not really worth your time. But if you do it strategically, then networking can be one of the most valuable ways of bringing new work into your business, collaborating on bigger projects, and basically reaching more people. I think it's a great way to get referrals but it's also just a brilliant way to accelerate any other projects that you're trying to work on at the moment. If I'd never been networking, for example, I wouldn't be collaborating with Pregnancy Sickness Support, which I'm really proud to be doing at the moment. I also never would have established my practice in the way that it was in Plymouth. When I got down there, it was the first networking event that I went to where I met my friend Nicky, who is an antenatal teacher, and we put on a huge event for all of the pregnant...

Avoiding people and algorithm pleasing on Instagram with Elsie Owen (aka the people-pleasing therapist)Welcome to Season 4 of The Business of Psychology! This interview with Elsie Owen, @the_peoplepleasing_therapist on Instagram, is one of those episodes that really reminds me why I began this project in the first place. Elsie is really inspiring to me; I get asked a lot of questions about Instagram specifically, and about marketing strategy in general, and often I feel like people are heaping tons of pressure on themselves to bend themselves out of shape to copy someone else or do something that they think they should be doing. Elsie's story gives a really refreshing insight into the power of what can happen when you do what feels right at the moment that it feels right for you. If you haven't heard of Elsie already, I'd really encourage you, when you finish listening to this episode, to look her up and check out her work, because she's brilliant. But I'd also really love you to listen to her story and think about what you can take from this when it comes to marketing your private practice or starting your social media project. Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Elsie:Instagram: @the_peoplepleasing_therapistWebsite: www.elsieowen.comRosie's on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsI welcome Elsie and she tells us how she got started in the world of therapy 01:33Elsie tells us how her business started and how it got traction 09:15Elsie talks about how she came to her ‘people pleasing therapist' specialism 15:24We discuss how Elsie keeps her instagram account alive 22:14Elsie talks about the main uses for her instagram 28:40Elsie gives us her tips for getting people to interact on instagram 32:50Elsie talks about how to get people from Instagram to buying from us 34:54Elsie tells us how we can connect with her 42:07Free Client ChecklistAre you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? Never fear! Psychology Business School has got your back. And the good news is, there's actually not that much you need to do to run your practice safely and effectively. Download a free checklist today to find out exactly what really matters. Tick off every box and you can see your first clients with confidence that you've done everything important. Get your free copy at psychologybusinessschool.com/client-checklist Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to...

Create a marketing strategy for your private practice in 2023: The marketing machine To market your practice effectively you need a strategy. That strategy needs to take people through a logical journey including:Entry - where they meet you for the first timeNurture - where you develop the relationship and trustSales - where you tell them how they can work with youSounds simple, right? In this episode, I walk you through examples of what this can look like in real mental health private practices. Listen now (or read the transcript) to make sure your marketing helps you achieve your goals with no overwhelm in 2023.Useful LinksPsychology Business School Client Checklist 2021 Course Creation Guide Authority episode: https://player.captivate.fm/episode/27c69a61-a513-4e5d-9991-64bc6962f778Reach on social media episode: https://player.captivate.fm/episode/cb92a113-e24d-456a-8477-dee43c6f7f01Relationship marketing episode: https://player.captivate.fm/episode/651f430a-8b8c-463c-a030-6080bc8e3e46

5 marketing trends private practice owners should know about Key PointsRelationships are key to all business goalsAuthority is more important than social media (affiliations, media, public speaking, guesting on podcasts or blogs, books, longer form content that shows your expertise brings the right kind of audience, helps your SEO) Don't bend yourself out of shape to fit with social media trends create stuff you are proud of and use social media to get more eyes on it. 3-4 times a week is fine unless you are inspired to create more AND it is OK to take breaks. It is far more important to have a well thought through strategy that builds your authority and reach than to show up relentlessly on social media. People need longer to consider their purchases, give them the time and space (free consultations, free trials, open days)Email lists are essential create freebies that you can offer to people when you are doing the authority-building activities I just talked about. That way if someone has seen you speak for example they can then download your freebie and join your mailing list to keep in touch. Specialising has never been more crucial there is so much noise on social media it is unbearable. In order to stand out and build that authority you really need a specialism.Useful LinksClient Checklist 2021 Psychology Business School Episode on specialising: https://player.captivate.fm/episode/e30ee22c-128a-4343-adce-d0063b0e8512Episode on authority building: https://player.captivate.fm/episode/27c69a61-a513-4e5d-9991-64bc6962f778Epsiode on blogging: https://player.captivate.fm/episode/2e15439d-31c8-49da-b5cd-20f6c6bd721a

Cyber security: What mental health professionals need to know to protect their practiceI'm joined by Eric Alter, Senior Vice President of Risk, and Cyber Engagement Leader for Marsh Commercial, who provide Oxygen insurance for therapists.We're talking about cyber insurance and why we might want to consider getting some protection from the threat that we face as practitioners working in an increasingly cyber-heavy environment.At the end of the episode, I also give a little note about what I did following this; the practical steps that, as a micro business, I took to protect the data of the people that I work with. About EricEric joined Marsh in January 2007 as a Business Risk Consultant, helping clients to get a better understanding of their risk landscape and how to prioritise risk mitigation to optimise the return on any investment made. Over the years he has taken responsibility for risk engagement across the UK wide Corporate Business and now leads both Risk & Cyber engagement. In addition to this Eric runs internal training sessions and arranges client facing events focussing on key risk areas.Eric has in excess of 25 years risk management experience across both the Public & Private Sectors and works with clients of all sizes across a wide range of businesses. Eric also acts as Senior Relationship Officer on a number of complex accounts.Full show notes and a transcript of this episode are available at The Business of PsychologyLinksCyber incident response guide: https://psychologybusinessschool.com/cyber-guideRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsI give an introduction to the episode, anticipating the anxiety it may cause 00:00I introduce Eric and he tells us about his role 02:00Eric talks us through the main cyber threats that we are likely to face in our independent practices 03:42We discuss the possible impacts of a cyber attack 10:38I ask Eric what the main things are that we need to be doing to prevent a cyber attack 17:11Eric tells us what to do if we think our practice has had a cyber attack 36:05I tell you the practical steps I have taken since the interview 41:21

How to know if any marketing activity is working for your private practice Don't spend any time or money on marketing until you have listened to or read the transcript for this episode. Too often psychologists and therapists spend time on marketing because they think they "should" not because they know it works. There are no "shoulds" only what works for you.This episode shows you how to work it out with two common use cases, blogging for therapy inquiries and Instagram to get more downloads of your freebie.Key points:Define the goal of your marketing activityTake baseline metrics. For example: how many people visited my website in the last 28 days, how many therapy inquiries did I get in that period, how many new therapy clients did I sign up?Work out your inquiry conversion rate: (number of new clients/number of inquires) x 100Do the work!Take your metrics again 28 days later Work out what your numbers are telling youWork out your cost per clientIntervene to improve the areas that don't seem to be workingListen to the whole episode or read the transcript for the details of how to analyse the effectiveness and cost of any marketing activity.Client Checklist 2021

All That We Are: Best Selling Author Gabriella BraunIn this week's episode of the Business of Psychology podcast, I'm really thrilled to be here with Gabriella Braun. Gabriella is the director of Working Well, and she is the author of one of my favourite books of the past few years, 'All That We Are'. We are going to talk a lot about the book, because I know lots of people will be fascinated by the process.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Gabriella:LinkedIn: Gabriella BraunTwitter: @BraunGabriellaBook: All That We Are - Gabriella BraunRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsGabriella tells us a little bit about who she is and who she helps 00:48Gabriella talks about who she wrote the book for and the feedback she's had 02:30I ask Gabriella how she decided which case studies to include 09:05Gabriella tells us about the editing process 13:44I ask Gabriella how she came to the decision to be so open with her self exploration 18:41Gabriella talks about her work post book 22:13Gabriella tells us about the challenges in the process 28:54Gabriella explains how she got reviews for the book 34:59I ask Gabrille where she learnt to write 38:15Gabriella gives us her two action steps for psychologists and therapists 41:48Gabriella tells us where we can find her 44:33Free Client ChecklistAre you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? Never fear! Psychology Business School has got your back. And the good news is, there's actually not that much you need to do to run your practice safely and effectively. Download a free checklist today to find out exactly what really matters. Tick off every box and you can see your first clients with confidence that you've done everything important. Get your free copy at psychologybusinessschool.com/client-checklist Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

Funding perinatal support for all with Amy Woolston and Adele PhillipsIn this week's episode of the Business of Psychology, I am delighted to bring you this interview with Dr Amy Woolston and Dr Adele Phillips from The Koala Tree. They're two clinical psychologists that set up a really inspiring social enterprise together, and I think that you're going to find their story very practically useful, as well as great inspiration. This is one for you if you've ever wanted to reach a group that can't afford to pay you in private practice.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Amy & Adele:Website: www.thekoalatree.co.ukInstagram: @wearethekoalatreeFacebook: The Koala TreeRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsAmy and Adele tell us who they are and how they help people 00:20Amy and Adele talk about how they got the word out about the Koala Cuppa 06:09I ask how long it was between starting the Koala Cuppa to the full-service offering 09:42Amy and Adele discuss the challenges and successes of doing this together 14:35We discuss Amy and Adele's pragmatic and sensible approach 20:54I ask how Amy and Adele decided to grow and add things in, and they discuss funding 26:06Amy and Adele share their major highlights of running The Koala Tree 38:59Amy and Adele give us their top tips for budding social entrepreneurs 45:44Free Client ChecklistAre you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? Never fear! Psychology Business School has got your back. And the good news is, there's actually not that much you need to do to run your practice safely and effectively. Download a free checklist today to find out exactly what really matters. Tick off every box and you can see your first clients with confidence that you've done everything important. Get your free copy at psychologybusinessschool.com/client-checklist Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

Stepping into Workplace Resilience: Dr Jo Burrell and Dr Felicity BakerIn this week's episode of the Business of Psychology podcast I'm joined by Dr Jo Burrell and Dr Felicity Baker from Ultimate Resilience. I'm really excited to talk to them about the business they have built together that helps workplaces create psychologically healthy teams through evaluation, training and professional support.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Jo And Felicity:LinkedIn: Dr Jo BurrellDr Felicity BakerUltimate ResilienceWebsite: www.ultimateresilience.co.ukIntroducing the Skills-based Model of Personal Resilience An Unguided Web-Based Resilience Training Programme for NHS Keyworkers During the COVID-19 Pandemic: a Usability StudyHRZone Articles:Measuring the impact of the four-day weekTaking care of HR: Bringing supportive supervision to those who need it mostEmployee wellbeing: how to make peer-led staff support safe and sustainableRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsJo and Felicity tell us about who they are, and what Ultimate Resilience does 00:24Felicity and Jo talk about how they went from the idea to getting off the ground 03:05I ask Jo and Felicity if they remember any particularly striking differences between the NHS clinical setting and what was useful in workplaces 09:47Felicity and Jo reflect on some of the challenges they faced in this journey 16:12I ask how they have gone about developing the relationships they need 19:36I ask Jo and Felicity if there is anything they would have done differently 25:42Jo and Felicity give us their advice for psychologists or therapists that are thinking about stepping into workplace work 33:17I ask them what's next for the future of Ultimate Resilience 37:20Jo and Felicity tell us where we can find them 39:34Free Client ChecklistAre you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? Never fear! Psychology Business School has got your back. And the good news is, there's actually not that much you need to do to run your...

Using social proof ethically and effectively for psychologists and therapistsWelcome to today's episode of the Business of Psychology. This is a solo episode where I'm going to be talking about social proof. A lot of the time people assume that social proof is all about testimonials, and that's really frustrating to me because there are actually lots of ways that you can improve your marketing with social proof, and it really frustrates me that we overlook many of them when our less qualified, less ethical counterparts tend to be very good at exploiting them. A key way that we can improve our ability to transmit our psychological mental health expertise out there is by getting a little bit better at using the lesser thought about principles of social proof, so today we're going to be thinking about what social proof really is, the psychological constructs behind it, and how it works. And then we're going to think about how we can use it in line with our ethical frameworks. Listen to the whole episode or read the transcript for details of the three psychological concepts involved in using psychological proof in your marketing, the six types of social proof that we can draw upon, and the actionable techniques I've translated this into that would work for a psychology or therapy business.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks:Dr. Robert Cialdini - 7 Principles of PersuasionMelina Palmer - The Brainy Business PodcastAdvertising standards authority advice on testimonials (the bit for medical products is particularly interesting)Rosie on Instagram:@rosiegilderthorp@thepregnancypsychologistEmail: rosie@drrosie.co.ukFree Client ChecklistAre you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? Never fear! Psychology Business School has got your back. And the good news is, there's actually not that much you need to do to run your practice safely and effectively. Download a free checklist today to find out exactly what really matters. Tick off every box and you can see your first clients with confidence that you've done everything important. Get your free copy at psychologybusinessschool.com/client-checklist Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

How to keep the body in mind as a psychologist or therapist with Dr Nancy BancroftIn this week's episode of the Business of Psychology, I am really pleased to be here with Dr Nancy Bancroft. Nancy is a clinical psychologist who you should be following on Instagram @thebodyinmind. She has a passion for mind-body connection, and is making the shift from the NHS to building a business based on that passion.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Nancy:Instagram: @thebodyinmindBlog: www.thebodyinmind.co.ukEmail: hello@thebodyinmind.co.ukReferences & Links:The Body Keeps the Score: Mind, Brain and Body in the Transformation of Trauma by Bessel van der KolkWisdom of Your Body: Finding Healing, Wholeness, and Connection through Embodied Living by Hillary McBrideThe Art and Science of EMDR: Helping Clinicians Bridge the Path from Protocol to Practice Paperback by Rotem BrayerBeyond Healing CentreNotice That PodcastWild Power: Discover the Magic of Your Menstrual Cycle and Awaken the Feminine Path to Power by Alexandra Pope, Sjanie Hugo WurlitzerRed SchoolThe Menstruality Podcast Business of Psychology:Episode 94: Starting an Enneagram coaching business with Clinical Psychologist Dr Rebekah TennysonEpisode 106: A model for truly integrative therapy: SIP with Dr Melanie Lee and Bridger FalkensteinRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsI introduce Nancy and she tells us about who she is and what she does 00:00Nancy tells us how she took her journey of personal discovery and decided to move it forward into her professional work 08:49Nancy talks about what she thinks we can do about it as a professional group, and what her hopes are for how Body in Mind might take some of these ideas forward 24:12I ask Nancy how we incorporate these idea into a therapy setting 29:32Nancy tells us what to go and explore if

AI is coming: How to use AI in your psychology or therapy practice in 2023Today we are going to be talking all about AI and its potential to help us in our work. I am very keen to try and embrace the potential of this technology rather than just getting scared by it and I think it has possible applications for psychologists and therapists that go far beyond the churning out of boring social media posts so I'm looking forward to diving into that. We are going to look at how AI can be used in marketing, admin, report writing, research and as part of the therapy process itself.Race in Therapy WorkshopBefore we get started today I wanted to mention that we have a workshop coming up on 13th July. It is hosted by Kaemotherapy and is all about Race in Therapy, how we can support clients of colour and make sure our practices are part of the changes that need to happen in mental health in the UK. There are only ten spaces available so visit Race in Therapy Workshop to secure your place on the live training.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks & References:Episode 34: What you should be blogging about: Choosing topics and titles for your psychology blogHuman Behaviour-Change Project Webinar Series (YouTube)Wellcome Open Research: The Human Behaviour-Change Project: An artificial intelligence system to answer questions about changing behaviourRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistIs AI useful for marketing?I tested two products:ChatGPT - for text stuff (blog posts, podcast episodes, social media captions)DALL·E 2 - images generatorThe dangers?It produces super boring stuff that sounds good but has no original thought as there is no capability for original thought. Please (for the love of god) don't get it to write you 50 quotes about the benefits of mindfulness and churn one out each week. We will all die of boredom and it will be a waste of your time.The opportunities? It can rewrite content you have already created into other formats, for example I asked it to split a book chapter I have written down into three blog posts and it did a brilliant job of pulling out the key points and creating short blog posts. However, it also erased all my jokes and stories from the chapter when it created the blog posts therefore making them pretty bland. This could be OK if the aim of your blog was just to improve SEO on your website, however if you want to develop relationships with potential clients or spark enthusiasm or interest in real people then AI is not going to do that for you. For someone like me, I could use AI as a starting point to make sure I don't miss out any factual information in my blog post when I am adapting one of my book chapters,...

Is it harder to be in private practice now than it was in 2018? The question every psychologist or therapist stepping into private practice wants to askToday I'm answering a question which is at the forefront of newbies into private practice' minds, and I think it's a really important question for all of us to reflect upon, especially those of us that have been in private practice for a while and might find ourselves in the position of giving advice to people who are new into private practice. And that question is, is it harder to be in private practice in 2023 than it was in 2018?This is a really important question because I do see that a lot of the advice that's given does seem to be reflective of the time that many of us started our businesses, which makes sense because the way that we learnt to get our first clients and to market ourselves is based on that experience, and that's what we want to pass on. But often for people who are starting out now, either they don't trust that advice because they've noticed that the economy has changed, that the industry around mental health and wellbeing has changed, or they do trust the advice and they try and follow it and find that things don't quite work out in the way that they were hoping.So I thought what would be useful today is to think about what has changed in the economy, what has changed in the wellbeing industry, and then to think about what that might mean for us in terms of practical marketing strategies.Race in Therapy WorkshopWe have a workshop coming up on 13th July. It is hosted by Kaemotherapy and is all about Race in Therapy, how we can support clients of colour and make sure our practices are part of the changes that need to happen in mental health in the UK. There are only ten spaces available so visit Race in Therapy Workshop to secure your place on the live training.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks & References:Grow Your Practice For Stability and Security in 2023 (Private Podcast)https://www.statista.com/statistics/1258580/wellness-product-spending-uk/Episode 123: Using social proof ethically and effectively for psychologists and therapistsEpisode 87: Marketing an online course for psychologists part 4: Do you have the authority to launch an online course?Episode 114: How to network as a mental health professionalEpisode 119: How to know if any marketing activity is working for your private practice

What matters to our clients in private practice?Hello and welcome to this week's episode of the Business of Psychology and welcome to the new season. I'm really excited to be doing a new series of the podcast and we're kicking off with three episodes that are all about getting more clients into your practice or getting those first few clients, and what it takes in the modern setting to do that, because what I'm hearing a lot from people is that it feels like things have changed and that the industry is starting to change.I think there's an awful lot of positive change going on in our industry at the moment. I think that people are more interested and positive about mental well being than they ever have been before, and I think that they are far more likely now to invest in looking after themselves in terms of their mental health than they ever have been before.But there are also some difficulties in the industry at the moment. Not least, the difficulties caused by the wider economic climate, and I'm really aware of that. So in these next three episodes of the podcast, we're going to be talking about what we can do to make sure that we're running our businesses in the most effective and efficient way in this new climate, and that means not spending hours and hours on marketing, but really focusing on the stuff that is going to make a big impact.Full show notes of this episode are available at The Business of PsychologyLinks & References:6 Ways to Use Google Trends for Marketing (Hubspot)The aspects of healthcare quality that are important to health professionals and patients: A qualitative study (Science Direct)New Survey Asks: What Do Patients Want Most in a Doctor? (Everyday Health)Measuring patient experience in healthcare (Science Direct)Start & Grow: The Complete Course for Psychologists and Therapists - Psychology Business SchoolRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistWhat patients or clients want from us in private mental health services and how this might have changedIn this episode, we're going to consider why potential clients look to private practice in the first place, and what aspects of the experience of private practice are actually important to them when they reach us, because I'm a firm believer that business and marketing decisions should always be made with a client first mindset. That's actually what marketing means; marketing is actually the practice of putting the client's needs and desires at the forefront of business strategy. It's not about persuading people to buy stuff at all, it's about creating stuff that people naturally want, whether that's to purchase our paid for services, or whether that's services that they want to use in the public or the third sector.Now, in order to achieve that, we have to get to know our clients inside out and give them the best possible...

Who are you helping? Three ways to specialise your psychology or therapy practiceHello and welcome to today's episode of The Business of Psychology Podcast. We are continuing today with our special theme around specialisation and how you can find the people that you really want to help in your practice. Full show notes of this episode are available at The Business of PsychologyLinks & References:Episode 103: Why you should specialise – old gold that is still importantEpisode 61: Turning a practice into a service with Dr Melanie LeeStart & Grow: The Complete Course for Psychologists and Therapists - Psychology Business SchoolRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe first thing we need to talk about today are the reasons to specialise.Then I'm going to talk you through a few different ways specialisation can look in your practice, because I've been teaching about specialising for over three years now, and what I've come to realise is that like with everything in business and marketing, there is no one size fits all approach to specialisation.Then finally, I've got something for you if you're not quite sure of your specialism yet, or if all of this makes your head feel a bit fuzzy. So stay tuned to hear about that. Why do I think it's important for you to specialise in your practice now? If you've listened to this podcast for a while, you'll know that I'm really passionate about specialisation, and that is not just because it makes life easier, but it really does. It is also because it makes it easier to provide what our clients really need. We're in a fairly unique industry in mental health, in that we're in an industry where people are not only trusting us with their money, they're also making a huge emotional investment and taking a huge emotional risk when they come to work with us.My belief is that we need to respect that and pay attention to what is going to reassure people that we can really help them. To do that, we need to build our authority in the best way that we can, and all that really means is proving to people that we care about them, that we invest lots of time in learning how to help people like them, and that we're staying on top of the evidence base. In order to do that, I just do not believe we can do that properly as generalists. Now that might be controversial. I know that people disagree with me, and I think that it may be less true if you're working in the NHS because there you have access to CPD and colleagues and perhaps a wide range of supervision. But in private practice, let's be real, you are busy. There's only so many papers you can read, there's only so many projects you can be working on at once, only so many evidence bases you can keep on top of.I think that patients that come to see us in private practice deserve to feel special, and they deserve to feel that the clinician that is talking to them cares deeply about the struggles that they're coming to them with. And I think the best...

How to make sure your marketing actually works: How to use authority for psychologists and therapistsHello and welcome to today's episode of The Business of Psychology. Today we're going to be talking about how to make sure the marketing that you invest your time in actually works to bring people into your practice and attract the right kind of clients. Full show notes of this episode are available at The Business of PsychologyLinks & References:Episode 19: How psychologists and therapists can use an ideal client avatar to co create and market their servicesStart & Grow: The Complete Course for Psychologists and Therapists - Psychology Business SchoolRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThere are a few key questions you have to know the answer to before you can decide what kind of marketing is going to work best for your practice and what is going to be the most valuable use of your time.Once you know the answer to those questions, you can effectively cut out all the unnecessary noise and busy work and focus on the stuff that's really going to move the needle in your business and your professional life. AuthoritySo we're going to get on to the questions themselves in a minute, but before we do, I want to talk a bit about the concept of authority, because the questions you need to know the answer to all link to authority.In order for people to invest in your services, they have to be sure that you are the right service or person to help them. Different client groups are going to need different proof in order to feel that reassurance. But for all client groups, this is going to come from a mix of your credentials and content that you create that shows and tells your experience.So what kind of credentials might demonstrate authority effectively? Well, that might be things like your experience, especially NHS roles that you've held or hold currently. It could be your core qualification, not stuff like CPD, people don't really get that sort of thing, but your core qualifications, your professional body. Even if people have never heard of them before, people do tend to be reassured by a logo or a professional body accrediting you.It could be things like publications, journals, books, even some high profile blogs that you might have appeared on as a contributor. It could be things like institutional positions, like a position with a university, a position within your professional body or on the board of a charity. All of these things show that other people think that you are credible and that really helps people and media coverage, local media, national media, print, tv, and radio, all of those gate kept media sources. Give people some reassurance that other people out there think that you are worth talking to about your specialist area. So what then are examples of content that shows and tells your authority? Well, that could include things that you can create yourself, like blogs, podcast episodes, YouTubing, public speaking. Also, making guest appearances on other people's. So guesting on podcasts, guesting in social media groups, and being helpful on social media generally. Now before you get...

How to publish a children's book with Counsellor Sue SteerWelcome to today's episode of the Business of Psychology. I'm joined by Sue Steer, who is a counsellor, but also a children's author. I'm really excited to talk to Sue about her journey into private practice and the process of adding a children's book to her already successful business.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks & References:Start & Grow: The Complete Course for Psychologists and Therapists - Psychology Business SchoolLinks for Sue:Website: www.steerintocounselling.co.ukInstagram: @steer_into_counsellingFacebook: Steer into CounsellingBea's Busy Brain (amazon.co.uk)Rosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsI introduce Sue and she tells us about who she is and what she does 00:00Sue tells us how long it took her to go from being a solo practitioner to bringing associates on board? 05:35I ask Sue what she found tricky in setting up her private practice process 08:43Sue tells us what prompted her to start thinking about adding a children's book to her business 11:23Sue tells us about the main character, Bea 17:12Sue explains the process of writing and publishing a book 22:52I ask Sue about marketing strategy and what her thoughts were about how to get her book out into the world 32:41Sue tells her where we can find her 38:00Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.Mentioned in this episode:Start and GrowBefore you go, did you know that I have a course for professionals just like you who are starting out in independent practice? In fact, my Start and Grow course has already supported hundreds of psychologists and therapists to build impactful, financially rewarding, and professionally fulfilling practices. When you sign up to the course, you get clear step-by-step support to build a practice that supports your values and rewards your hard work through our comprehensive online learning modules. You get peace of mind, thanks to our complete suite of legal documents from Clare Veal at Aubergine Legal, you get 12 months of membership to our supportive student community, access to our private students' podcast, so you can learn in your own time and in your own way. You, yes, I see you learning while you're doing the washing up! And you get access to regular group coaching sessions with me and the rest of our...

Why you shouldn't discount your psychology and therapy services (and when I do)Hello and welcome to The Business of Psychology Podcast. Today I am talking discounting; the reasons you might want to do it, reasons it can be a pretty dangerous game, and the reason that I am doing it for the first time in a few years! Full show notes of this episode are available at The Business of PsychologyLinks & References:Episode 109: Ethical marketing in private practice. Scarcity, should we use it?The Psychology of Discounts: 8 Researched-Backed Strategies for 2022 (Namogoo.com)Start & Grow: The Complete Course for Psychologists and Therapists - Psychology Business SchoolRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistLet's start with some behavioural science and the reasons we might want to discount.Reasons to discountThere is some evidence that discounting can give people a rush of oxytocin when they feel that they've had a good deal and actually that the excitement can last and promote better engagement with a product or service. There's evidence that 70% of millennials look for a discount before purchasing, and it might be the deciding factor in whether they go ahead.For lower cost items, there is also some evidence that it can increase the perception of value and quality. The “I only paid 20 pounds, but it's worth 50 pounds, so I love it even more” effect, or as I like to call it, the “Vinted” effect.It can drive that sense of scarcity and urgency if it's time limited, which means that people who are sitting on the fence or who wouldn't ordinarily make a purchase do so, and that can have ethical problems. You heard me talking about that in the scarcity episode of this podcast. It can be a good thing too, especially if you've got a product that people tend to procrastinate about buying and you want to help nudge them to make a decision that they would've made eventually anyway, but they might have put off for a while. None of those, you might have noticed, really apply to therapy services because we are not in the low cost bracket, and we're a service that people need to access when the time is right for them, not when a special offer is running. However, sometimes there are other unique reasons that we might want to consider using a discount for a therapy service specifically.A Bridge to Price Increases For example, we might want to use a discount in a therapy service as a bridge if we have to make a big price increase, and we know that our current clients might struggle with that. For example, and I'm sorry to say that this might apply to quite a lot of us at the moment, if your room rental has gone up by 20% and so have your energy bills, you might want to take a staged approach to passing that onto clients and discounting can help you

Race in Therapy with Kimberly-Anne EvansHello and welcome to the Business of Psychology podcast. Today I'm really excited to be joined by Kimberley-Anne Evans from Kaemotherapy. Kimberley is a psychotherapist, public speaker, coach, and founder of Kaemotherapy, which specialises in helping mental health professionals in private practice, organisations and educational settings to develop practical skills to work with a racially diverse range of clients and grow their businesses.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks & References:Start & Grow: The Complete Course for Psychologists and Therapists - Psychology Business SchoolLinks for Kim:Website: www.kaemotherapy.comEmail: admin@kaemotherapy.comInstagram: @KaemotherapyLinkedIn: Kimberly-Anne EvansRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsKim tells us who she is and what she does through Kaemotherapy 00:25Kim talks about the drivers behind the racial inequality that we're still seeing in mental health and mental health care in this country 02:10We discuss the Race Workshops that Kaemotherapy run 08:31I ask Kim for her perspective on initiatives that are put in place to try and better serve users of colour and to bring more diversity into the staff teams 12:07Kim talks about what catalysed her to start doing something herself, with Kaemotherapy 18:42Kim tells us why, as a clinician, she wasn't always confident to bring race into the room with her clients 21:54I ask Kim if she always had a bit of an entrepreneurial activist spirit 26:42Kim talks about her plans for Kaemotherapy 29:15Kim tells us how we can get support from her if we want to bring race into therapy more 34:57Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.Mentioned in this episode:Start and GrowBefore you go, did you know that I have a course for professionals just like you who are starting out in independent practice? In fact, my Start and Grow course has already supported hundreds of psychologists and therapists to build impactful, financially rewarding, and professionally fulfilling practices. When you sign up to the course, you get clear step-by-step support to build a practice that supports your values and rewards your hard work through our comprehensive online learning modules. You get peace of mind, thanks to our complete suite of legal documents from Clare

Just a quick note to say Merry Christmas and encourage you to take a moment to stop and reflect. Here are my recommendations for some reflection:Collect up your year, month by month what were the learnings, achievements and challenges (use your diary to help)Ask yourself these questions:1. what do you need to let go of from 2023?3. what do you need to bring with you into 2024?4. what do you want to create in 2024?4. what does fulfilment look like for you?Merry Christmas and happy reflecting! I will see you on the 29th for the new series of the Business of Psychology!

Leadership in your Psychology PracticeHello and welcome to the new series of the Business of Psychology! Each series we are taking a theme that matters to us in independent practice and going deep on that topic. This time we are focusing on fulfilment in independent practice. We've got some amazing interviews lined up for this series of psychologists and therapists finding fulfilment in inspiring ways. But before we get started with interviews I wanted to bring you a short solo episode about a topic that often comes up when I'm talking to people thinking about growing their practice in the pursuit of finding more fulfilment.And that is leadership.Full show notes of this episode are available at The Business of PsychologyGrow your service: How to create a successful associate practiceAre you on a referral rollercoaster? We've all been there, sometimes you are so full you are desperately trying to find people to pass referrals to and other times you are worried about paying your bills. It can be so exhausting! The truth is there are some basic marketing principles that can really make all the difference to your referral pathways. It is possible to have predictable income in private practice, you just need a consistent strategy to make it happen and, spoiler alert, that strategy does not need to involve social media. To learn the simple and effective strategy you do need to have a steady flow of referrals this year, sign up for my masterclass on Monday 15th January at 19:00. We will get the new year started right as we cover the straightforward and effective steps you need to take to get off the referral rollercoaster and enjoy more stable income this year. Follow the link in the show notes to sign up:https://psychologybusinessschool.mykajabi.com/offers/s6AoChu9Links & References:Episode 53: Case Management: A creative and flexible way to work for psychologists with Dr Shabnam Berry-KhanEpisode 61: Turning a practice into a service with Dr Melanie LeeEpisode 129: How to make sure your marketing actually works: How to use authority for psychologists and therapistsRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistWays in which we need to leadGrowing your practice with associates or another model can allow you to do bigger, more impactful things like research, writing, training, working with organisations, the list goes on. But one thing I have realised is that if you are thinking of growing your practice beyond just you in a room then you are stepping into a leadership role, that might involve management of a team but it might not. As management doesn't come naturally to me at all I have done a lot of reflecting about what is really required to lead a successful practice to growth. I've also had the privilege of...

Autistic Burnout with Dr Alice NichollsHello and welcome to the Business of Psychology. Today I'm really excited to be here with Dr Alice Nicholls. She's a clinical psychologist specialising in recovery from autistic burnout. This series of the Business of Psychology is all about finding fulfilment in your work, particularly as an independent mental health professional, and I can't think of a better guest than Alice, because the passion for what she does really shines through her website so wonderfully. I want everybody listening to go and have a look at her website as an example of how to do it well.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Alice:Website: www.dralicenicholls.comRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsAlice tells us about who she is and who she helps 00:48 Alice talks about the challenges in the early part of her career 01:46Alice talks about starting in private practice and her autism diagnosis 15:00Alice talks about the success of her blog and starting a membership 27:42I ask Alice is she thinks we are getting better at understanding and treating autistic people 40:57Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.Grow your service: How to create a successful associate practiceAre you on a referral rollercoaster? We've all been there, sometimes you are so full you are desperately trying to find people to pass referrals to and other times you are worried about paying your bills. It can be so exhausting! The truth is there are some basic marketing principles that can really make all the difference to your referral pathways. It is possible to have predictable income in private practice, you just need a consistent strategy to make it happen and, spoiler alert, that strategy does not need to involve social media. To learn the simple and effective strategy you do need to have a steady flow of referrals this year, sign up for my masterclass on Monday 15th January at 19:00. We will get the new year started right as we cover the straightforward and effective steps you need to take to get off the referral rollercoaster and enjoy more stable income this year. Follow the link in the show notes to sign up:https://psychologybusinessschool.mykajabi.com/offers/s6AoChu9Mentioned in this episode:Grow your service: How to create a successful associate practiceAre you on a referral rollercoaster? We've all been there, sometimes you are so full you are desperately trying to find people to pass referrals to and other times you are worried about paying your bills. It can be so exhausting! The truth is there are some basic marketing principles that can really make all the difference to your referral pathways. It is possible to have predictable income in...

Dr Jo Mueller, The Guilty Parent ClubHello, and welcome to the Business of Psychology. In this season of the podcast, we are talking about fulfilment in our work and what we can do in independent practice to bring ourselves more fulfilment. So I'm really excited today to be here with Dr Jo Mueller, who has recently launched the Guilty Parent Club as a project that brings her more fulfilment in her work.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Jo:Website: www.drjothepsychologist.comInstagram: @drjothepsychologistFacebook: @drjothepsychologistLinkedIn: Dr Jo MuellerRefs:Episode 112: CBT for menopause: How Simona Stokes is using her expertise to change livesRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsI ask Jo to tell us about her background and how she started as a psychologist 00:39Jo talks about her move into private practice 03:28Jo takes us through the challenges she faced starting an online practice 07:55I ask Jo what drew her to creating groups and online products and the first steps she took 10:14Jo explains how she found parents for the first cohort 19:30Jo tells us the most rewarding thing about running The Guilty Parent Club 24:34Jo talks about unexpected challenges she's faced 26:02Jo tells us where she found support for her work 33:48Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.Psychology Business School: Start & Grow and CoachingIs this the year that you take your private practice seriously? Maybe you are just starting out or perhaps you want to grow your practice with a team or passive income. Whatever stage you are at, I would love to support you. For new practices, I have our group coaching programme, Start and Grow where you will find all the support, resources and knowledge you need to create an impactful and rewarding practice. https://psychologybusinessschool.com/psychology-business-school/For more established practices come and take a look at my coaching for growth packages. I have a couple of spots left for individual coaching so let me help you get 2024 off to the best start possible.

Reading for Joy in Private PracticeHello and welcome to this week's episode of the Business of Psychology. This week is only going to be a short episode and it's a little bit of a self-indulgent one from me! For me, a big part of making sure that I always have inspiration for my work, that I feel motivated and like I'm still engaged in clinical psychology as a profession, is about what I'm consuming. When I find a new Substack that I'm really interested in, or if I read a chapter of a book that I've been wanting to read for ages, I can feel that filling up my inspiration cup! When I make the time to do that, I notice that it carries over into my work. I have more ideas, in the therapy room, as well as creative projects. So, I thought what might be useful is to share some recommendations with you for books that I've started and I'm planning to read over the next three to six months.Full show notes of this episode are available at The Business of PsychologyPsychology Business School: Start & Grow and CoachingIs this the year that you take your private practice seriously? Maybe you are just starting out or perhaps you want to grow your practice with a team or passive income. Whatever stage you are at, I would love to support you. For new practices, I have our group coaching programme, Start and Grow where you will find all the support, resources and knowledge you need to create an impactful and rewarding practice. https://psychologybusinessschool.com/psychology-business-school/For more established practices come and take a look at my coaching for growth packages. I have a couple of spots left for individual coaching so let me help you get 2024 off to the best start possible.https://psychologybusinessschool.com/1-to-1-coaching-for-mental-health-professionals/Links & References:Books:The Artist's Way: A Spiritual Path to Higher Creativity by Julia Cameron Dare to Lead. Brave Work. Tough Conversations. Whole Hearts. By Brené Brown Generation A: Perspectives on Special Populations and International Research on Autism in the Workplace (Emerald Studies in Workplace Neurodiversity) by Amy E. Hurley-Hanson PhD (Editor), Cristina M. Giannantonio PhD (Editor) Very Brief Cognitive Behavioural Coaching (VBCBC) by Windy DrydenEMDR Group Therapy: Emerging Principles and Protocols to Treat Trauma and Beyond by Regina Morrow Robinson (Editor), Safa Kemal Kaptan (Editor) All That We Are Uncovering the Hidden Truths Behind Our Behaviour at Work by Gabriela BraunWhat About Men by Caitlin MoranThe Paris Apartment by Lucy FoleyGirl, Woman, Other by Bernardine Evaristo

Coping With Breast Cancer Author and Clinical Psychologist Dr Sarah SwanHello, and welcome to the Business of Psychology. Today I'm here with Dr Sarah Swan. Sarah was a senior level psychologist in the NHS specialising in severe and enduring mental health conditions, until in 2019 she struck out into the independent psychology realm and founded The Swan Consultancy. Since then, Sarah has also been on the board of the ACP, a body for clinical psychologists in the UK, and she's published a self-help book for people coping with breast cancer.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Sarah:Website: swanconsultancy.co.ukLinkedIn: Dr Sarah SwanFacebook: @swanconsultancyBook:Coping With Breast Cancer: How To Navigate The Emotional Impact Throughout Your Journey - Dr Sarah Swan www.sequoia-books.com/catalog/swan/*Listener Discount: 20% discount code for listeners: put 'Rosie' in at the checkout*Rosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsI ask Sarah about her independent work; if she find it fulfilling and what it looks like 00:39Sarah talks about her decision to leave the NHS, and her breast cancer diagnosis shortly after 06:40I ask Sarah about the best bots of independent practice 12:42Sarah talks about the inspiration to write her book 15:05Sarah tells us about the challenges along the way 18:11Sarah tells us about the most joyful part of the book writing experience 23:54Sarah talks about the challenge of sharing something very personal in a book 26:27I ask Sarah about her hopes for the book 28:33Sarah gives us her advice for independent mental health professionals writing their first book 30:43Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.Psychology Business School: Start & Grow and CoachingIs this the year that you take your private practice seriously? Maybe you are just starting out or perhaps you want to grow your practice with a team or passive income. Whatever stage you are at, I would love to support you. For new practices, I have our group coaching programme, Start and Grow where you will find all the support, resources and knowledge you need to create an impactful and rewarding practice. https://psychologybusinessschool.com/psychology-business-school/For more established practices come and take a look at my coaching for growth packages. I have a couple...

Finding Purpose and Meaning Through Trauma with Dr Yvonne WaftHello and welcome to the Business of Psychology podcast. Today I'm here with Dr Yvonne Waft, a clinical psychologist, EMDR consultant, and author of her new book, Coping with Trauma. Yvonne has a unique perspective on trauma, having lived through life changing trauma in her teens to becoming a Paralympic athlete and helping others through clinical psychology and sports coaching.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Yvonne:Website: www.catalystclinpsy.co.ukLinkedIn: Dr Yvonne WaftFacebook: @catalystclinpsyTwitter/X: @catalystclinpsyInstagram: @waftyvonneBook: Coping With Trauma: Surviving and Thriving in the Face of Overwhelming Events by Dr Yvonne Waft www.sequoia-books.com/catalog/waftRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsYvonne tells us what sparked her interest in psychology 01:13Yvonne talks about why she thinks she took decisions to try and seek out insight and meaningful activity post trauma 04:40We discuss EMDR training 18:00Yvonne tells us how her psychology career evolved 22:38Yvonne talks about her move to private practice 38:15I ask Yvonne about her book 44:42Yvonne tell us where we can connect with her 55:30Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.Psychology Business School: Start & Grow and CoachingIs this the year that you take your private practice seriously? Maybe you are just starting out or perhaps you want to grow your practice with a team or passive income. Whatever stage you are at, I would love to support you. For new practices, I have our group coaching programme, Start and Grow where you will find all the support, resources and knowledge you need to create an impactful and rewarding practice. https://psychologybusinessschool.com/psychology-business-school/For more established practices come and take a look at my coaching for growth packages. I have a couple of spots left for individual coaching so let me help you get 2024 off to the best start possible.

Making Changes in Your Practice: How to Make Sure Your Independent Practice Meets Your NeedsHello and welcome to the Business of Psychology podcast. Today for our final episode of the current series we're going to be talking about how to adapt your practice when your needs as a business owner change, or you realise that your practice isn't meeting your needs anymore.Full show notes of this episode are available at The Business of PsychologyPsychology Business School: Start & Grow and CoachingIs this the year that you take your private practice seriously? Maybe you are just starting out or perhaps you want to grow your practice with a team or passive income. Whatever stage you are at, I would love to support you. For new practices, I have our group coaching programme, Start and Grow where you will find all the support, resources and knowledge you need to create an impactful and rewarding practice. https://psychologybusinessschool.com/psychology-business-school/For more established practices come and take a look at my coaching for growth packages. I have a couple of spots left for individual coaching so let me help you get 2024 off to the best start possible.https://psychologybusinessschool.com/1-to-1-coaching-for-mental-health-professionals/Links & References:'But What Can I Do? Why Politics Has Gone So Wrong, and How You Can Help Fix It' by Alastair CampbellRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistGetting What You Need From Your PracticeOne of the joys of private practice is being able to adapt your work to suit your life and the challenges that you might be facing. Many of us go into private practice because we really need that flexibility, maybe because of caring responsibilities or something else. Certainly for me, that has always been the driving force behind my practice.And recently, I've had to become more flexible than I ever thought was possible in my work. I've thought really long and hard about what I want to share about that, and why I want to share anything about it at all, and I've debated this back and forth a lot in my mind. But I've decided that I do want to share some of that particular struggle with you, because, frankly, I know a lot of us go through similar struggles, and it can feel so isolating.I know that I found myself looking at other people's content on social media and just feeling really sad and a bit lonely because I can't help but assume that their lives are so different to mine. I get that comparisonitis, and I want to make sure that I'm not contributing to that problem, because I'm sure if you look at my social media, or you read my emails, or you look at my website, it might seem like everything's rosy in my life, and like my business is always flourishing. And I don't think that's helpful, and I don't think it's healthy, and it's not a culture that I particularly want to contribute to.So I'm hoping that by honestly sharing with you some of the struggles that I've been going through in my personal life, and how that's impacted on the business, that I can give you a bit of hope if you're going through a

Emotion Focused Therapy with Dr Anna OldershawWelcome to the Business of Psychology podcast. In this series, we're exploring the different ways that psychologists and therapists can work in independent practice. One thing I've come to appreciate over the past few years is how beneficial it can be for professional fulfilment and building your personal authority to maintain connections to a university. Dr. Anna Oldershaw is a clinical psychologist working independently and as a reader in clinical psychology at the Salomons Institute for Applied Psychology, which is part of Canterbury Christchurch University, and it's where I trained as a clinical psychologist. I've known Anna for a little while, as we've been working together on the marketing strategy for the emotion focused therapy courses that Anna convenes and teaches on at Salomons. Before I met Anna, I really didn't know very much about EFT, but when I started reading up on emotion focused therapy and I heard Anna describe the difference that it's made to clients, I got really excited about the possibility that it holds, especially for clients that might not get the most benefit from some of the talking therapies. So I'm really pleased to have Anna here today to talk to us about emotion focused therapy, EFT.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Anne:Website: emotionspeaks.co.ukEmail: anna.oldershaw@canterbury.ac.ukEFT Links:Salomons; Emotion Focused TherapyEmotion Focused Therapy (emotionspeaks.co.uk)Training in Emotion Focused Therapy (emotionspeaks.co.uk)The next Core Skills Training runs at Salomons from 17th -20th June 2024 and can be directly booked here. Early bird discount is available until 31st March. The Advanced Empathy Workshop which focuses on how we communicate empathy and use our empathic resonance in therapy is useful for those who want to explore how to maximise the impact of their therapist empathy on client process. It is online on 25th and 26th April and can be booked here. People can contact the EFT Institute on EFTI@canterbury.ac.ukPassive Income Workshop:The Passive Income Workshop is happening on Monday the 25th of March at 7pm live. I'm running the workshop on how to bring passive income into your practice, so you can create more space. It's honest, with no get rich quick promises, but I will share what's worked for me and the many psychologists and therapists that I've supported to bring passive income into their practice. Crucially, I'll also...

TikTok, Group Programmes and EMDR Intensive with Dr Claire Plumbly Welcome to the Business of Psychology podcast. In this series, we're exploring the different ways that psychologists and therapists can work in independent practice. Today I'm here with Dr Claire Plumbly. Claire is a clinical psychologist and director of Good Therapy Limited, an online therapy centre for trauma focused therapies. As well as one to one therapy, including EMDR intensive therapy, she runs regular workshops on burnout, boundaries, anxiety, and overthinking. Claire has an active presence on social media, her TikToks and Reels are great, where she aims to make psychological ideas and resources more accessible to the public to help improve well being and debunk those all too common therapy misconceptions.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Claire:Website: www.drclaireplumbly.comInstagram: @drclaireplumblyTikTok: @drclaireplumblyYouTube: @drclaireplumblyFacebook: DrClairePlumblyLinkedIn: ​​drclaireplumblyYou can buy/pre-order Claire's book "Burnout: Why an Overwhelmed Nervous System Takes Over Your Life and how to reclaim it" here.EMDR Intensive Service Therapist Checklist: COMING SOONReferences:Burnout: Solve Your Stress Cycle by Emily Nagoski and Amelia NagoskiACT for Burnout: Recharge, Reconnect, and Transform Burnout with Acceptance and Commitment Therapy by Debbie SorensenRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsClaire tells us about how her career in clinical psychology began 01:06I ask Claire what encouraged her to move away from working just in the NHS and strike out independently 06:35Claire talks about what her business looks like now 11:09Claire tells us about her marketing and social media 21:31Claire gives us her advice for people that might want to try EMDR intensives or think about starting them 26:38I ask Claire about the book she's written about Burnout 31:40Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I...

What Mental Health Professionals Should Know About Passive IncomeHello and welcome to the Business of Psychology podcast. In this episode, I'm going to talk about the realities of passive and semi passive income for mental health professionals by dispelling some of the myths that you've probably heard. Full show notes of this episode are available at The Business of PsychologyLinks & References:Episode 136: Dr Jo Mueller, The Guilty Parent Club Episode 142: TikTok, Group Programmes and EMDR Intensive with Dr Claire Plumbly Warren Larkin: warrenlarkinassociates.co.ukLauren Sawyers: serendipitypsychology.co.ukBook a Coaching Discovery Call: https://psychologybusinessschool.com/1-to-1-coaching-for-mental-health-professionals/Rosie on Instagram:@rosiegilderthorp@thepregnancypsychologistWhat Mental Health Professionals Should Know About Passive IncomeI get a lot of rubbish in my inbox about online courses and how creating one is going to allow me to live a “laptop lifestyle” working from anywhere and having oodles of money and free time. It's annoying because I think I've made a really successful job of passive and semi passive income over the last few years, but that still isn't anywhere near the lifestyle that I lead. Partly that is because I'm a mental health professional, so the passive and semi passive income that I've created reflects that. I haven't just decided to move into an industry which is particularly lucrative for this stuff, although my things have done well, I have made money from them, and I continue to do so. But I think maybe some of the gurus that are in our inboxes are selling a story which may have felt true to them, but perhaps it isn't the most self reflective story and perhaps doesn't reflect the circumstances in which they started their business, and certainly doesn't reflect the values and ethical considerations that I know everybody listening to this shares. So in this episode, I'm going to talk about the realities of passive and semi passive income for mental health professionals by dispelling some of the myths that you've probably heard. Myth 1: You can make a lot of money with little or no investment.For example, many of the people that land in my inbox talking about passive income had a lot of money to invest in their business at the beginning, or maybe they were in a position where they didn't need to take a salary from it for a long time because perhaps they'd left a very highly paid corporate job in order to pursue their dream, or maybe they had a very wealthy partner so they didn't have that pressure to bring an income in early.This is really important because reaching profitability from an information product like an online course or a digital download, largely depends on scale. If you're selling a £47 course, and you...

Educational Psychology and Disability with Dr Kirstie ReesWelcome to the Business of Psychology podcast. In this series, we're exploring the different ways that psychologists and therapists can work in independent practice. I've been talking to a lot of authors recently, and it's always a real pleasure to do so because the passion and commitment that it takes to author a book is infectious, so I've been really looking forward to our interview with Dr Kirstie Rees today. Dr Kirstie Rees is a child and educational psychologist, specialised in the areas of disability, neurodiversity and mental health and wellbeing. She is also the author of a new book, The Mental Health and Wellbeing of Children and Young People with Learning Difficulties.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Kirstie:Website: www.kirstiereespsychology.comLinkedIn: ​​Dr Kirstie ReesBook: The Mental Health and Wellbeing of Children and Young People with Learning Difficulties: A Guide for Educators - by Dr Kirstie ReesRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsKirstie tells us how she got started in educational psychology 00:51We discuss the language used around disability 12:05Kirstie talks about her move into independent work 16:13Kirstie tells us about what sparked the idea for her book 22:03I ask Kirstie about the writing process 26:52We discuss going direct to a publisher, rather than using an agent 32:42Kirstie gives us her advice for psychologists and therapists wanting to write a book 37:50Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

The Twenty-something Treatment with Dr Meg Jay: How we can better serve young adults Welcome to the Business of Psychology podcast. Today, I'm happy to welcome Dr Meg Jay, developmental clinical psychologist from Virginia in the US. Meg writes and speaks about the importance of mental health for young people, focusing on the twenty-somethings.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Meg:Instagram: @drmegjayLinkedIn: Meg Jay PhDX/Twitter: @drmegjayTed Talk: Why 30 is not the new 20Books:The Defining DecadeTwentysomething TreatmentOther links/references:​​Bird by Bird: Instructions on Writing and Life by Anne LamottRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsMeg tells us how here career in psychology began 00:52I ask Meg what problems twenty somethings are coming to therapy for 03:21We discuss the impacts of social media 05:17Meg talks about what her working life looks like now 09:35I ask Meg what we miss when we're working with this age group 15:16Meg talks about the inspiration for her books 22:03Meg gives us her advice for getting started with writing 24:26Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

Data Protection for Psychologists in 2024 with Clare VealWelcome to the Business of Psychology podcast. Today we're joined by Clare Veal, a commercial lawyer from Aubergine Legal. Lots of you listening will already be familiar with Clare, as she is the legal eagle behind our legal templates, which are bringing peace of mind to hundreds of mental health professionals right this second. She also teaches in my Start and Grow course, giving our students a really solid understanding of what we need to do and why we need to do it, to protect ourselves and our clients in our independent work. But today we have Clare on this podcast because I think it's really important that everyone that's seeing clients independently has a good grasp of data protection and specifically how it applies to us. I find that once you understand that, then things like contracts and policies that we need to create, or that we've created for you in the legal pack if you have that, they just don't seem so scary anymore.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks:Data Protection Workshop: Sign up for the June 17th data protection workshop (recording available)Clare:Website: www.auberginelegal.co.ukLinkedIn: ​​Clare VealFacebook: Aubergine LegalThe legal pack of contracts and policies for psychologists and therapistsTry out WriteUpp (practice management software)Psychology Practice - Data Retention Period Guide | Aubergine Legal LimiClinical Psychologist Legal Services | Aubergine LegalChecklist for launching a website (auberginelegal.co.uk)Psychology Practice - Data Retention Period Guide | Aubergine Legal LimitedBizCoach + Legal Toolkit for Business CoachesWhat UK Businesses Need To Know About The UK Data Protection And Digital Information Bill (DPDI) (auberginelegal.co.uk)Rosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsClare tells us about the main areas of law that we need to consider when we start to work...

Endometriosis and Using Personal Experience for Work with Dr Kirsty HarrisWelcome to the Business of Psychology podcast. Today's episode is the final episode in our series about different ways of working. It's an unusual one for me, as Dr Kirsty Harris isn't here talking about her private work. In fact, she doesn't even have a private practice. But she has written a much needed book about endometriosis and how to support your mental health if you know or suspect that you have the condition. I'm really glad to be concluding this series with Kirsty's story as I found our conversation enlightening, but also troubling, as this is another example of a group that isn't receiving the support that they deserve from public services, and it's a really great example of how our work as mental health professionals can make a big difference, even when it's outside our official role.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Kirsty:Instagram: @dr_k_harrisBook: Coping With Endometriosis: Bringing Compassion to Pain, Shame and Uncertainty by Dr Kirsty Harris Rosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsKirsty talks about her career as a clinical psychologist 01:46Kirsty tells us why she felt her book was needed and who it's for 10:21Kirsty explains why it takes so long to get diagnosis for endometriosis 13:54Kirsty talks about her decision to have a hysterectomy 21:58Kirsty discusses the challenges for people with endometriosis, particularly psychologically 30:34I ask Kirsty what about her experience was different or changed by her professional background 38:28Kirsty gives us her advice for anyone wanting to write about their own story 50:28If you'd like support with a more than therapy project, I take on a small number of one to one coaching clients each month, and I'd be absolutely delighted to help you. You can book a free discovery call with me here: https://psychologybusinessschool.com/1-to-1-coaching-for-mental-health-professionals/If you're getting set up in private practice and you want to make sure you build a business that makes the impact and the income that you want to achieve, then come on over and take a look at my Start and Grow group coaching program: https://psychologybusinessschool.com/psychology-business-school/Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

PBS Summer School TrailerHello! Just a quick note from me today to let you know about something really cool that we're doing in Psychology Business School over the summer. And this is something you're going to want to be part of if you are planning to start your independent practice in September. Maybe you're thinking, new academic year, new me, new pencil case, and a new practice! And if that is you then PBS Summer School is here to make sure that you use the time over the summer to start laying those foundations for the practice that you deserve and want to work in, in September. So we're not going to stagnate over the summer, we're going to use the summer to do something really productive that's going to improve your quality of life in September.If you join the PBS Summer School You're going to get the foundations of your practice in place so you hit that ground running in September. We're going to cover the legal essentials. We're going to cover the tools that are helpful and what is not so helpful in independent practice, so you don't waste any money. We're going to get your fees right. We're going to get your marketing strategy right to get your first clients. We're going to talk a bit about directory site profiles and navigating work as an associate or working through insurance companies. You'll also get an email and a podcast episode each week, giving you a simple and digestible action to take in just 30 minutes.I've designed this to be sun lounger friendly. So, don't worry if you're like me and you're juggling kids and holidays and all kinds of responsibilities over the summer, this is not going to be a big time sucking thing. We're just going to take incremental action each week that gets you closer to that practice that you want to be running, so you're ready to take big action when you have more time in September. You'll also get a downloadable workbook to help you implement all of this, so you can see your progress as you work through. There'll be a wrap up live Q& A session with me at the end of the summer, so that anything that's holding you back at all, we've got a chance to address in person, but also throughout the summer you'll have access to a private pop up community where you've got help from each other and from me to address any roadblocks that might come up. So I think this is a really great opportunity for you if you're just starting out in independent practice, come and join us in PBS Summer School to create the practice that you want to work in for September: PBS Summer SchoolAnd I can't wait to see you there. Sun lounges at the ready!Links:PBS Summer School Sign UpPBS Start and GrowRosie on instagram: @rosiegilderthorp

Summer School Lesson 1: Get your private practice essentials in placeHello and welcome to the Business of Psychology Summer School edition. Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.By the end of the six weeks, you will feel ready to step into your practice in September, confident that you can find clients and have a safe and viable business foundation. Each week, the lessons will go out on this podcast feed, but if you want the weekly tasks, workbooks, private community, and a live session with me at the end of the summer to hold you accountable and make sure nothing stands in your way, you will need to sign up here: PBS Summer SchoolI would love to see you in the community.Full show notes of this episode are available at The Business of PsychologyLinks & References:PBS Summer School Sign UpPBS Start and GrowEpisode 118: Cyber security: What mental health professionals need to know to protect their practiceEpisode 81: Insurance for psychologists and therapists who do more than just therapy with Catherine FranceBPS Register of Supervisors: https://www.bps.org.uk/register-applied-psychology-practice-supervisorsICO registration: https://ico.org.uk/for-organisations/data-protection-fee/Sole trader set up: https://www.gov.uk/set-up-as-sole-trader DBS certificate information: https://www.bps.org.uk/resources-and-benefitsDBS certificate list of approved umbrella companies: https://dbs-ub-directory.homeoffice.gov.uk/Rosie on Instagram:@rosiegilderthorp@thepregnancypsychologistIntroductionWelcome to your first lesson summer schoolers! It's fantastic to have you here. I know that when you first decide to start seeing some private clients the setup can be really intimidating but in this course we're going to use your summer holidays to get your foundations sorted so that you can have the most...

Summer School Lesson 2: Tools of private practiceHello and welcome to the Business of Psychology Summer School edition. Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.By the end of the six weeks, you will feel ready to step into your practice in September, confident that you can find clients and have a safe and viable business foundation. Each week, the lessons will go out on this podcast feed, but if you want the weekly tasks, workbooks, private community, and a live session with me at the end of the summer to hold you accountable and make sure nothing stands in your way, you will need to sign up here: PBS Summer SchoolI would love to see you in the community.Full show notes of this episode are available at The Business of PsychologyLinks & References:PBS Summer School Sign UpPBS Start and GrowGoogle DriveWriteUppProtonMail XeroHardsoftCalendlyAcuityanswer.co.ukLastPassRing LightAsanaEpisode 56: Systems for success – streamlining your processes so you can achieve more with Amy MitchellRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistWeek two: Tools of private...

Summer School Lesson 3: Your business modelHello and welcome to the Business of Psychology Summer School edition. Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.By the end of the six weeks, you will feel ready to step into your practice in September, confident that you can find clients and have a safe and viable business foundation. Each week, the lessons will go out on this podcast feed, but if you want the weekly tasks, workbooks, private community, and a live session with me at the end of the summer to hold you accountable and make sure nothing stands in your way, you will need to sign up here: PBS Summer SchoolI would love to see you in the community.Full show notes of this episode are available at The Business of PsychologyLinks & References:PBS Summer School Sign UpPBS Start and GrowEpisode 41: How to set your fees in your psychology private practice with “pricing queen” Sally FarrantRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistWeek 3: Your business modelIn this lesson, we focus on making some key decisions that you need to feel comfortable with in order to start seeing clients. And these questions are basically about how you want to work and what boundaries you want to create around your practice. So, a great thing to be thinking about while you're on your sun lounger this summer!In order to do this properly, you're going to need some way of documenting your decisions and doing a few calculations. Whether you're a spreadsheet person like me or a notebook person, just make sure you've got something to hand so that you can write down your answers as we go and work a few things out.How much do you want to earn?First question, the uncomfortable but essential one. How much do you want to earn from your private practice? What income makes all of this effort worthwhile for you? Forget any comparisons or what you think you should expect. Just think about what is going to make this truly rewarding for you, and write down the annual and monthly figure.How much time will you spend working?Then think about how many weeks of the year you will actually work. So consider holidays, sick time, unexpected work interruptions due to caring responsibilities. For many parents, you can only realistically expect to work 40 weeks of the year. Sometimes less, for me it is less because of the needs of my children.If you're the one that is responsible for taking school holidays and sick days off, or you've got any other caring responsibility that means you're going to have to be the person that drops everything if something changes, you need to factor that in. Write down now how many weeks you...

Summer School Lesson 4: Get your first clientsHello and welcome to the Business of Psychology Summer School edition. Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.By the end of the six weeks, you will feel ready to step into your practice in September, confident that you can find clients and have a safe and viable business foundation. Each week, the lessons will go out on this podcast feed, but if you want the weekly tasks, workbooks, private community, and a live session with me at the end of the summer to hold you accountable and make sure nothing stands in your way, you will need to sign up here: PBS Summer SchoolI would love to see you in the community.Full show notes of this episode are available at The Business of PsychologyLinks & References:PBS Summer School Sign UpPBS Start and GrowRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistWeek 4: Get your first clientsWeek four of summer school is here! And now we finally get to talk about marketing. But probably not the kind of marketing that you're expecting me to talk about if you've spent a lot of time, like I have, in the online marketing space, getting all kinds of ads about Instagram and Google and all of that sent to you all the time.So the question we need to start with when we're thinking about marketing a private practice is, if you were looking for a therapist, where would you look first? And I'm willing to bet that your answer was not, I would scroll through Instagram looking for a therapist. Most of us would start by asking people that we trust, professionals, friends, family, for recommendations. And the best time investment you can make in the early days of your practice is to make sure that you are top of mind for the people your ideal clients are likely to go to for recommendations. So how to get started with what we call relationship marketing?Local business networkingYou can start with local business networking. These events are full of people who might know your ideal clients. Go with a list of professionals or businesses that you think would be useful to your ideal client group and aim to find out enough about them to decide whether you would refer to them. If you do that you're very likely to find that they want to refer to you too. Different networking groups will attract different people. So for example, because I work in perinatal, I'm looking for people that would very often see people either in pregnancy or in the early days of parenthood. So that might be nutritionists, it might be personal trainers, it might be physios, baby yoga teachers, private midwives, massage therapists. So I really only bother with events where I'm likely to come into contact with those sorts of businesses.If I go to an event and I find out that it's not right, the right people aren't there, then I'm...

Summer School Lesson 5: Directory sitesHello and welcome to the Business of Psychology Summer School edition. Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.By the end of the six weeks, you will feel ready to step into your practice in September, confident that you can find clients and have a safe and viable business foundation. Each week, the lessons will go out on this podcast feed, but if you want the weekly tasks, workbooks, private community, and a live session with me at the end of the summer to hold you accountable and make sure nothing stands in your way, you will need to sign up here: PBS Summer SchoolI would love to see you in the community.Full show notes of this episode are available at The Business of PsychologyLinks & References:PBS Summer School Sign UpPBS Start and GrowRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistWeek 5: Directory SitesFor lesson five of our summer school, we are thinking about directory sites. It's a good idea to be on a directory site or two if you're in independent practice. They can be a good source of referrals, but on top of that, they give you a home on the internet that you can direct people to before you get your own website up and running. They show up in search engines and they can give you a real boost of credibility. There are a myriad of directory sites to choose from, and the good news is that most of them offer a free trial, so you can test which ones work for you. What I do, and what I'm going to talk through today, is I create a perfect profile, which I save in a Google Doc, and then I just copy and paste it into different platforms that I want to try out.At a minimum, I'd recommend trying out Psychology Today, Counseling Directory, and Find My Psychologist, but it's worth doing a search for a 'psychologist or therapist near me' and seeing what directory sites are dominating the search results near you, because it is different postcode to postcode, and you really want to make sure you're on those sites that are coming top for your area. For example, where I am, if I type in ‘psychologist in Tunbridge Wells', the first results are from Harley Therapy, Psychology Today and Counseling Directory. So if I was starting out, those would be places that I'd really want to consider. There are some basic principles for a good directory site profile, that if you follow, you're going to be streets ahead of most people out there, because most profiles on directory sites are really awful. I'm going to talk you through some top tips, and then if you're in summer school, you will be able to use my template, which I've put underneath this lesson, in order to craft your directory site profile. Write as though you're speaking to a potential client If this is difficult and it doesn't come...

Summer School Lesson 6: Third parties and insurance companiesHello and welcome to the Business of Psychology Summer School edition. Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.By the end of the six weeks, you will feel ready to step into your practice in September, confident that you can find clients and have a safe and viable business foundation. Each week, the lessons will go out on this podcast feed, but if you want the weekly tasks, workbooks, private community, and a live session with me at the end of the summer to hold you accountable and make sure nothing stands in your way, you will need to sign up here: PBS Summer SchoolI would love to see you in the community.Full show notes of this episode are available at The Business of PsychologyLinks & References:PBS Summer School Sign UpPBS Start and GrowRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistWeek 6: Third parties and insurance companiesWelcome to Lesson 6 of Summer School, our final lesson! Today I'm going to be talking to you about third parties and insurance companies, because often when we start out in private practice, it can be helpful to supplement our own referrals with some from third parties, the most common being associate work for a larger, well established practice, referrals directly from insurance companies, or referrals from case managers representing medico legal firms.Associate workAssociate work can be great to help you get your confidence and practice processes up and running at the beginning of your practice. In fact, many people choose to stay working as an associate rather than creating their own referrals. The upside is you get the benefit of steady referrals and the best associate practices offer training and supervision opportunities or other benefits like free room rental when you see their clients. They also tend to handle the admin for you, so it can be very welcome in the scary early days. The downside of associate work is less money, but less costs as well, so that might actually be fine. Just check that you don't go below your minimum fee that we worked out a couple of lessons ago, and also possible limitations on your own business growth. You need to check an associate contract very carefully for non compete clauses. These are clauses that state that you can't poach clients from the associate practice, which is very much fair enough. But, some of them do have some quite drastic terms in them. The chunkiest I've ever read was, 'You can never work with any mental health client within a 50 mile radius of the associate practice for one year after you finish with your last patient with us'. And I won't get into the pros and cons of that type of clause here, but just be aware, and if you see one that you think might limit your potential business growth in the future, then walk...

Summer School: Legal contracts and celebration episodeHello and welcome to the Business of Psychology Summer School edition. Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.By the end of the six weeks, you will feel ready to step into your practice in September, confident that you can find clients and have a safe and viable business foundation. Each week, the lessons will go out on this podcast feed, but if you want the weekly tasks, workbooks, private community, and a live session with me at the end of the summer to hold you accountable and make sure nothing stands in your way, you will need to sign up here: PBS Summer SchoolI would love to see you in the community.Full show notes of this episode are available at The Business of PsychologyLinks & References:PBS Start and Grow Discount code for Start and Grow: SUMMER200 valid until Wednesday the 11th September at 10pmEpisode 146: Data Protection for Psychologists in 2024 with Clare VealRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistLegal contracts and celebration episodeWe have come to the end of Summer School, and as you might have noticed from the title of this episode, I'm combining two rather odd things here today, because firstly, I really want to say what an amazing summer this has been. Thank you so much for joining along with this journey. I have loved watching your budding businesses develop and hearing how your confidence has grown over the past few weeks.I know September is going to be the start of so many epic psychology and therapy practices, and that is a fantastic thing. But one thing we haven't got sorted yet is your essential contracts and data protection policies, the legal bits. And these are critically important, but they couldn't really be fit into 30 minutes or less, and I did not consider them to be particularly sun lounger friendly, if I'm honest. But I do have a good solution for you for that one. Firstly, listen to the podcast that I recorded with Clare Veal, where we talk about data protection contracts and policies, the ones that you need and what needs to be in them. So do go and listen to that podcast. It's really amazing free advice from a leading lawyer in this space.Then I have to recommend that you consider using your special summer school discount to join us in Start and Grow and get: All the legal training policies and contracts that you could possibly need. My clear step by step course to build a practice that supports your values and rewards your hard work. Twice a month,

Don't forget to subscribe so you won't miss an episode of the new series, starting tomorrow!Let me know what you think of the topics we are covering this series @rosiegilderthorp on Instagram

Therapeutic knitting with Dr Mia Hobbs and Dr Paula RedmondWelcome to the Business of Psychology podcast. I am really excited to have Dr Paula Redmond and Dr Mia Hobbs here to talk to me about their new venture in the world of therapeutic knitting. They are both clinical psychologists and avid knitters, and also both alumni of Psychology Business School, so I'm particularly pleased to have them here to talk about their new audio course, which is guiding people in using knitting for self care.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Mia and Paula:creativerestoration.orgwww.therapeuticknitting.orgWhy I Knit Podcast@knittingistherapeutic - Instagramdrpaularedmond.comWhen Work Hurts PodcastDr Paula Redmond - LinkedInRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsMia tells us about life as a professional and her background 00:50Mia talks about when she first had an inkling that knitting could be helpful 05:00Paula tells us about her professional background and what led her to this path 09:00Mia and Paula talk about how therapeutic knitting works to support self care 14:08Paula and Mia tell us how they got the ball rolling with their therapeutic knitting project 27:24Mia and Paula give their advice for people who would like to develop a podcast or a blog 35:24Paula and Mia share the more challenging moments from their journey so far 41:24I ask Paula and Mia for their one piece of advice they'd give to another psychologist or therapist who would love to do something like this 48:09Grow your service: How to create a successful associate practice Are you feeling stuck in your practice? Ready to take your business to the next level but unsure how to find the time? Do you have a vision for a team and a service that can make a real impact but feel unsure how to make it happen?In this 90-minute workshop you will plan an associate practice that allows you, and those who work with you to flourish professionally and as a business. Wednesday 20th November 2024, 7pm (UK time)Book here: Grow your service: How to create a successful associate practice The session will be recorded and available in your Kajabi portal straight after the session so don't worry if you can't attend live.Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and...

Selling mental health services to organisations with Jessica LorimerWelcome to the Business of Psychology podcast. In this episode, I'm interviewing Jessica Lorimer, sales expert and the person that taught me how to break into the world of corporates through her program, The C Suite. Jess specialises in consultative selling, in other words, helping clients to make sense of their problems. I can honestly say that following her process and keeping the emphasis on consultation at the forefront of my mind has helped me to feel completely comfortable with the extremely high levels of cold outreach that I've had to do to get my foot in the corporate door. This episode is a must listen for you if you're interested in selling your services to corporates or other organisations, but it's also a really great one if you've ever struggled with your mindset around taking money for your services.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Jessica:LinkedInsellingtocorporate.comSelling to Corporate PodcastRosie's affiliate link for The C-Suite: https://rosiegilderthorp--smartleaderssell.thrivecart.com/the-c-suite-self-study-course-2024bnpl/Rosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsJess tells us a little bit about who she is, how she helps people and the sorts of services that corporates might be interested in buying from independent psychologists and therapists 01:26Jess talks about why it would be worth corporates working with small providers like us 08:53Jess tells us how consultative selling is different 14:42We discuss the fear of reaching out to corporates and how our skills are relevant to consultative selling 21:06Jess talks about the need in public sector and not for profit for external support and guidance, and how if we are from a public sector background, we will still know people who need our skill set 32:32Jess gives us a good first move to make if we are thinking about offering services to an organisation 36:18Jess tells us where to find her and her podcast, Selling to Corporate 40:32Grow your service: How to create a successful associate practice Are you feeling stuck in your practice? Ready to take your business to the next level but unsure how to find the time? Do you have a vision for a team and a service that can make a real impact but feel unsure how to make it happen?In this 90-minute workshop you will plan an associate practice that allows you, and those who work with you to flourish professionally and as a business. Wednesday 20th November 2024, 7pm (UK time)Book here: Grow your service: How to create a successful associate practice The session...

Celebrating 150 episodes of Business of Psychology with Dr Claire PlumblyDr Claire Plumbly takes over as guest host of the Business of Psychology podcast to interview Rosie on the occasion of celebrating 150 episodes! Full show notes and a transcript of this episode are available at The Business of PsychologyEpisode Links:Episode 106: A model for truly integrative therapy: SIP with Dr Melanie Lee and Bridger FalkensteinEpisode 120: All That We Are: Best Selling Author Gabriella BraunEpisode 62: Which social media platform works best for psychologists and therapists?Top 3 Downloaded Episodes:Episode 1: Business planning to supercharge your psychology private practiceEpisode 18: Systematic reviews: How to do a systematic review in independent practiceEpisode 41: How to set your fees in your psychology private practice with “pricing queen” Sally FarrantMarketing an online course mini series:Episode 84: Creating and marketing an online course for psychologists and therapists part 1: Creating a freebie to grow your online audienceEpisode 85: Marketing an online course for psychologists part 2: Landing page essentials for psychologists and therapists with with Vicki JakesEpisode 86: Marketing an online course for psychologists and therapists part 3: Promoting your freebie with Dr Catherine HallisseyEpisode 87: Marketing an online course for psychologists part 4: Do you have the authority to launch an online course?Episode 88:

The Immune Mind - Books That Make You ThinkWelcome to The Business of Psychology Podcast. Today we're talking about the book ‘The Immune Mind' by Dr Monty Lyman. He has done really interesting work all around the idea of the mind-body-gut-immune connection, which are all things that I'm really interested in, in my practice, and increasingly I think that we need to incorporate into the way that we work, otherwise we're ignoring a lot of really good science. Full show notes and a transcript of this episode are available at The Business of PsychologyLinks/references:The Immune Mind by Monty LymanThe Body Keeps the Score by Bessel van der KolkRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistGrow your service: How to create a successful associate practice Are you feeling stuck in your practice? Ready to take your business to the next level but unsure how to find the time? Do you have a vision for a team and a service that can make a real impact but feel unsure how to make it happen?In this 90-minute workshop you will plan an associate practice that allows you, and those who work with you to flourish professionally and as a business. Wednesday 20th November 2024, 7pm (UK time)Book here: Grow your service: How to create a successful associate practice The session will be recorded and available in your Kajabi portal straight after the session so don't worry if you can't attend live.Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.ShownotesIt has been ages since I've recorded a Books That Make You Think episode, but I absolutely had to revive the format for the book I'm talking about this week because it has completely changed the way that I think about my work fundamentally. Or rather, I would say it's actually given me more confidence to express opinions that I previously held, but didn't fully understand the evidence base for. So today we're talking about ‘The Immune Mind', which is a book by Dr Monty Lyman. Some of you might have seen a documentary that he made previously, he's also written a book about chronic pain. There's a whole heap of really interesting work that he's done, and it's all around the idea of the mind-body-gut-immune connection. And as you know, if you've listened to this podcast for a while, these are all things that I'm really interested in, in my practice, and increasingly I think that we need to incorporate into the way that we work, otherwise we're ignoring a lot of really good science. So, I'll give...

Thinking differently about your practice: A tool to put the client firstWelcome to The Business of Psychology Podcast. In this episode I want to share how we can use a value proposition to help us plan service that meets the needs of our clients.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks:The Value Proposition Canvas - Strategyzer TemplateRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe Business Growth PackReady to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income.Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal.Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance.Sign up now: The Business Growth PackThank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.ShownotesIn this episode I wanted to share how we can use a value proposition to help us plan service that meets the needs of our clients.This is a great follow on from my episode talking about creating a customer persona and why that is so important. Essentially, once you deeply understand your customer, what their barriers are to engaging with support, and their real priorities then you need to move on to thinking about what your proposed product or service needs to do for them. In other words, how you add value.There is a tool available from Strategyzer called The Value Proposition Canvas that is designed to help you do exactly that. You complete a canvas for each client group or customer segment that you are working with.You start with the section on the right that asks you to define the pain the client is experiencing, what is keeping them up at night with worry, what are they doing that they regret, or not doing that they wish they were doing? What are they unhappy about? Then you move on to think about what they want to gain from their time with you. What are they hoping they will be able to do? What do they want to be different? How do they think their life will be enriched? Remember this is all from their perspective not yours! Then you move on to the "jobs to be done", again from the client's perspective, what does your service need to achieve for them? This can include...

AI and the future of mental health with Dr Rachael SkewsWelcome to the Business of Psychology podcast. I'm really excited to be interviewing Dr Rachael Skews, a psychologist, coach, trainer, supervisor, speaker, advisor, researcher, and author. She is an internationally recognized subject matter expert in acceptance and commitment coaching and has a really interesting background working with tech companies, including Headspace, to develop effective and ethical behaviour change initiatives. I saw Rachael giving a webinar for the International Society for Coaching Psychology, and I knew I had to ask her to be a guest on this podcast because I found her insight into how the emerging AI technology could support and enhance our work, so refreshing and so fascinating. I get kind of scared by the unbridled enthusiasm for tech that the tech community often has. But I'm also really uncomfortable with the alarmism and pessimism that the mental health world often defaults to when we're faced with new stuff. So it was really great to hear a balanced view from somebody that really understands the ethical issues and potential pitfalls, but also embraces the excitement of the new technology. Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Rachael:LinkedIn: Rachael SkewsWebsite: www.cognuscoach.comOther Links:Reading Our Minds: The Rise of Big Data Psychiatry by Daniel BarronRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsRachael tells us about who she is and her professional background 01:56We discuss human interaction and the role of technology in mental health 05:48I ask Rachael about working with other people from different backgrounds to psychology 19:23Rachael tells us about the opportunities she sees on the horizon for mental health professionals and AI 25:50We discuss wearable tech and using technology to get data that we wouldn't be able to get otherwise 30:43Rachael talks about managing sensitive data and GDPR 43:16We talk about the ethical considerations of using technology and AI 47:17Rachael tells us how we can find out more from her 54:12The Business Growth PackReady to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income.Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal.Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance.Sign up now: The Business Growth PackThank you so much for listening to the...

Can You See Me? By Libby Scott and Rebecca Westcott: Books That Make You ThinkWelcome to The Business of Psychology Podcast. I'm back with another episode of Books That Make You Think, where I'm sharing with you a book that I found really inspirational; ‘Can You See Me?' By Libby Scott and Rebecca Westcott. Full show notes for this episode are available at The Business of PsychologyLinks/references:‘Can You See Me?' By Libby Scott and Rebecca WestcottRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe Business Growth PackReady to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income.Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal.Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance.Sign up now: The Business Growth PackThank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.ShownotesI was attracted to this book because one of the authors, Libby, is an autistic 11 year old and that felt like a voice I needed to listen to. The book tells the story of Tally, an 11 year old autistic girl as she navigates the transition to secondary school. Interspersed with the narrative are short autsim fact sheets from Tally explaining concepts like "pathological demand avoidance" and the reasons autistic people might engage in certain behaviours from her point of view. I was thrilled to read a realistic depiction of autism in a girl with a pathological demand avoidance profile. I find this is a term that is not generally well understood, even amongst psychologists and the warm, engaging and, at times, heart-shaking writing encouraged the kind of empathy that autistic people do not always receive. I particularly valued the insight into what it feels like for a child who looks like they are being defiant or furious but is actually feeling terrified. As a mum and as a professional I know this is a book that has helped me to connect more deeply and engage more fully with the autistic experience. I'd recommend it to any of you regardless of specialty. Check it out here.PS. If you want to know more about PDA I very highly...

Supporting NICU families: Dr Frankie Harrison and Miracle MoonWelcome to the Business of Psychology podcast. Today I'm really delighted to be bringing you an interview with Dr Frankie Harrison. Frankie is a clinical psychologist and the founder of Miracle Moon. In the episode I'm going to let Frankie tell you a lot about her work, but it's safe to say that I think it's one of the most important independent projects that I've come across in the perinatal mental health space, and I was absolutely delighted to be a small part of Frankie's journey as she's somebody that I have worked with and supported through Psychology Business School. So it's brilliant for me to have Frankie on today to catch up and hear about all the amazing things that she's doing with Miracle Moon. But I also hope that it's going to be really interesting for you to listen to, because we talk about the highs and lows of setting up something that you're really passionate about, working with a co-founder to do that, and also Frankie's aspiration to help many more families that have been through a neonatal intensive care experience.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Frankie:Instagram: @miraclemoonukRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsFrankie tells us about who she is and her professional background 01:27Frankie talks about what Miracle Moon does and who it exists to help 04:45I ask Frankie how it has been getting Miracle Moon off the ground, and we discuss online workshops and building a community 14:13Frankie reflects on difficult moments in the journey with Miracle Moon 25:06Frankie shares how she and her business partner built a working relationship that's been successful 28:54Frankie tells us her hopes for Miracle Moon and where she sees it going 34:07Frankie tells us how we can connect with her 37:16The Business Growth PackReady to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income.Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal.Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance.Sign up now: The Business Growth PackThank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

Reflections on 2024 and intentions for 2025Welcome to the Business of Psychology podcast. This is the last episode in this series which means that it must be very nearly Christmas. So Merry Christmas everybody! I hope that you're easing your way into the festive period this year. This is an episode that I actually planned for last year and I chickened out of posting. When it got to January, and it was too late to post it, I did a bit of reflection on why I hadn't aired the episode that I recorded this time last year, and I realised that I wasn't living my values in the best possible way. The reason that I hadn't posted it was that I was worried that some of the stuff in the episode wouldn't be liked by everybody, that it might be controversial to some people in some ways. and ultimately, I just wasn't in a place to be particularly courageous about that. Actually, when I look back on what a year I'd had in 2023, I can completely see why I didn't want to open the door for any hostility, potentially, or any controversy at all. It makes sense. I'd had a really tough year, and although this year has also been challenging, it hasn't been as emotionally demanding as last year, and I do feel in a position now where I actually really want to engage in debates, especially professional debate around the stuff that matters to me. So what I thought we'd do in this episode is think a bit about the stuff that's going on in mental health, particularly in the UK, but globally as well, and what that might mean for us, and questions that it's planted in my mind about where we might go as a group of professionals. I'm sure you won't agree with everything that I think, and that isn't the point, the point here is just that I think we need to engage with this stuff more, and I think that we need to be less concerned about agreement, and more concerned with professional and intellectual curiosity.I've been really enjoying this year; doing a lot more collaboration with colleagues, getting into research again. And I think it's ignited in me this desire to really interrogate some of the assumptions that we make in our work, so I wanted to talk about that. And I thought I'd also reflect a little bit on what's been going on in my life and my business over the past year and how those two things might interweave with each other and maybe set some intentions going forward for 2025 because I think that's really important for all of us to be doing right now.Full show notes for this episode are available at The Business of PsychologyLinks/references:Episode 151: The Immune Mind - Books that make you thinkEpisode 153: AI and the future of mental health with Dr Rachael SkewsEpisode 149: Selling mental health services to organisations with Jessica LorimerEpisode 133: An invitation to pause and reflect before 2024Rosie on Instagram:@rosiegilderthorp

Season Intro: Resilience and Adaptability: How to thrive in 2025Hello and welcome to the Business of Psychology. It feels like it has been a long time since I've been here behind the mic and it's lovely to be back. I'm really looking forward to settling into this season but I felt like I needed to talk a bit about why it has taken me a while to get going with this season and to think about what I'm going to bring you, because I'm very excited about what we've got up ahead, but it does feel a little bit different to what we've done before. Full show notes for this episode are available at The Business of PsychologyLinks/references:Substack: substack.com/@drrosieThis week's question: What trends have you noticed coming down the track in mental health care? Is there anything that's giving you anxiety about the future of independent practice or anything you've noticed that you're really excited about and you think could really change the way that we work?Rosie on Instagram:@rosiegilderthorp@thepregnancypsychologistShownotes Why has it taken me so long to bring this season to you? As you know, if you've been following this podcast for a while, I've been working in seasons or series for the past few years because I felt like that's the best way of curating the content and making sure that what I'm putting out there is always the quality and well researched content that I want to create for you. I just don't feel like I want to be on a hamster wheel of having to churn out content on a weekly cadence, which might not feel like my best work. So I've been dedicating time to the curation of this season, really thinking about the questions I get asked and what people need at this moment. I've also been spending a bit longer trying to pursue the guests I really wanted to talk to, which takes time. This season is all about resilience and adaptability, and I think these are two things which we really need to consider for our independent practices moving forward. We've talked on this podcast before about some of the lessons that I've learnt from my MBA. The thing that I have taken away from that, which I just don't think I would have gained the perspective anywhere else, is that we always need to be thinking about the problem that we solve for people, and we have to be accepting of the fact that how we do it, the mediums we use, the methods that we use, will have to change as our customers change and their expectations and the climate that they're living in changes. The AI RevolutionWhen I look at the history of independent practice, It has been incredibly static. The way that we do independent practice now… yes, we're using things like video conferencing software to talk to clients that are in a different geographical space to us, but actually, the fundamental, what we are doing day in, day out, and how we do that, hasn't really changed for a very long time, since the beginning of independent practice for mental health professionals. And now I'm not sure that that's going to continue in exactly the way that it has. What I am sure about is that there will always be a space for us and that we will always be needed. But I think we have to open our minds to moving with the next industrial revolution, the AI revolution, and working out what our useful place within quite a different work and social...

How to find your ideal clients in 2025: SEO for psychologists and therapists with Chris MorinWelcome to The Business of Psychology podcast. The first episode of this brand new season of The Business of Psychology is a recording of the free webinar that I held with Chris Morin from Moonraker. Chris is an online marketing expert with tons of experience and a particular passion for helping psychologists and therapists get found by the right clients. I chose this to be our first episode because the trends I see as most threatening to independent practice in the short term are changes to the way that search engines work. This workshop with Chris is all about the simple strategies and steps that we can take now to make sure that we are the people that get found by the people that need us, rather than the generic platforms.Full show notes and a transcript of this episode are available at The Business of PsychologyEpisode Links:Episode 103: Why you should specialise – old gold that is still importantEpisode 128: Who are you helping? Three ways to specialise your psychology or therapy practiceLinks for Chris:LinkedIn: moonraker-aiWebsite: moonraker.aiTools mentioned by Chris:Google Search ConsoleGoogle AnalyticsSuperhumanWebsite OptimizerPathmonkAcuityTherasaasLinks for Rosie:Substack: substack.com/@drrosieThis week's questions: If you have a website how many enquiries do you get through it each month?If you don't have a website what stops you from creating one?Have you noticed a drop in referrals recently?If so what do you think is behind it?Rosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsI introduce the episode 00:00Chris introduces the Webinar 03:13Chris talks about common marketing challenges that therapists face 04:09Chris tells us a little bit about him 07:58Chris talks about traffic generation: turning strangers into people that know that we exist 11:36Chris looks at SEO, starting with the technical aspects of a website 15:34Chris talks about page optimisation 17:15Chris talks about...

Self care for caregivers with Dr Jenny TurnerWelcome to the Business of Psychology podcast. This week I am delighted to be bringing you an interview with Dr Jenny Turner. She is a clinical psychologist like me, and somebody I have the pleasure of knowing personally. Jenny's here today to talk to us about self-care and how to really nurture and look after ourselves as we do the difficult work often of being a mental health professional. This is something that Jenny is really passionate about, so she's a brilliant person to turn to if you find yourself feeling a bit buffeted by the storms that can come along with independent work as a psychologist or therapist, so I hope you're going to find this episode really supportive and restorative.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks:brenebrown.comLinks for Jenny:Instagram: @drjennypsychologistSunstack: mindbodysoulpsychology.substack.comWebsite: www.mindbodysoulpsychology.co.ukLinks for Rosie:Substack: substack.com/@drrosieRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsJenny talks about what she does in her independent practice 01:30I ask Jenny how her career wound up here 09:44Jenny talks about how she was blindsided by changes around pregnancy, motherhood and perimenopause 14:44Jenny tells us about the Brene Brown shame resilience training she did 25:56I ask Jenny why she thinks therapists and psychologists are reluctant to come forward for help? 34:08Jenny talks about what she thinks good support for therapists looks like and how people can work with her to improve their self-care 45:34Jenny tells us how we can find her 53:00

A different type of insurance - Clinical Wills with Anna BunchWelcome to the Business of Psychology podcast. I am thrilled to be here today with my friend and colleague, Anna Bunch, from Psych VA. You might remember Anna, she's been on the podcast before talking to us about the systems and processes that we need to have in place for our independent practices. But for this season, which is all about resilience and adaptability, I just had to get Anna back on to talk about something which I know that she's really passionate about, but to be honest, wasn't at the top of my list when I started in an independent practice. And that is this concept of a clinical will, which is not the right term for it, and we're going to talk about why, but that plan that needs to be in place for if you are incapacitated and can't run your practice anymore. It's a really important area, it's one that I've avoided for the eight years I've been in independent practice, and I'm sure that many of you will also have avoided, but Anna has absolutely convinced me that it's important and something that we all need to address.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks:Links for Anna:Website: psych-va.co.ukClinical Continuity Plans: psych-va.co.uk/clinical-continuity-plansLinks for Rosie:Substack: substack.com/@drrosieRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsAnna talks us about her business, Psych VA, and how it came about 01:23Anna tells us what a clinical will, or rather, a clinical continuity plan is, and why it's important 04:28I ask Anna about the process of putting clinical continuity plan in place 17:10Anna talks us through the two packages she offers 18:23Anna tells us what sets Psych VA apart in offering this service 20:20

How much can I earn as a psychologist or therapist in private practice?Hello and welcome to the Business of Psychology. Today I'm talking about a subject which will probably make you feel uncomfortable. None of us really like talking about money or the fact that we want it or need it. Those things typically give us the ick, and I'm no exception to that, so expect me to sound awkward today. But the fact is that when you are starting out in any business venture, very often there is a financial gap that you need to fill and there should be a financial aspiration, something that you want to aim for, for yourself, for your family, for whatever your reasons are, for wanting a decent income, and it is nothing to be ashamed of. The fact is, earning money in your independent practice does a lot of good both for you and your personal life, but also for the world in general. But many people going into independent practice, or considering growing their practice, will be asking themselves the question, how much should I expect to earn from this business? And today I'm going to talk a bit about how we might start to answer that question.Full show notes for this episode are available at The Business of PsychologyEpisode Links:Episode 41: How to set your fees in your psychology private practice with “pricing queen” Sally FarrantEpisode 98: The unexpected costs of running a private practiceEpisode 19: How Psychologists And Therapists Can Use An Ideal Client Avatar To Co Create And Market Their ServicesEpisode 158: How to find your ideal clients in 2025: SEO for psychologists and therapists with Chris MorinEpisode 134: Leadership in your Psychology PracticeEpisode 61: Turning a practice into a service with Dr Melanie LeeEpisode 152: Thinking differently about your practice: A tool to put the client firstSubstack: substack.com/@drrosieRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistEvolve and Thrive MastermindAre you a psychologist or therapist with a thriving practice, but you're feeling stuck? Do you dream of more predictable income or more time for your family and maybe the ability to make a wider impact in mental health? I get it. You are...

Using AI in therapy and other legal questions with Clare Veal from Aubergine LegalWelcome to The Business of Psychology podcast. Today I'm here with friend of the podcast, and the lawyer who is behind all of our amazing legal documents and legal training that we have in Psychology Business School, Clare Veal from Aubergine Legal. This episode is really a bit of an update following on from our previous podcast episode on Data Protection, and we're going to be talking a bit about AI and covering off some of those common questions that we still get asked.Full show notes and a transcript of this episode are available at The Business of PsychologyEpisode Links:Episode 146: Data Protection for Psychologists in 2024 with Clare VealPacks:Legal Essentials: Contracts, Policies and ProcessesLegal essentials for working with children and young people in independent practiceThe Business Growth PackLinks for Clare:Website: www.auberginelegal.co.ukLinkedIn: ​​Clare VealFacebook: Aubergine LegalAubergine Legal: AI Compliance Checklist for Healthcare ProfessionalsLinks for Rosie:Substack: substack.com/@drrosieRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsI introduce Clare and explain that this podcast will answer some of the questions that get asked of us covering AI and other legal questions 00:00We discuss the legal aspects of using AI in our practices 02:54Clare talks about whether we should trademark, and how to got about it if we do 23:18We look at what we need to do if we're using another author's work in our own online course or book or live training 31:18Clare talks us through the additional information we need to provide for working with children 41:03Evolve and Thrive MastermindAre you a psychologist or therapist with a thriving practice, but you're feeling stuck? Do you dream of more predictable income or more time for your family and maybe the ability to make a wider impact in mental health? I get it. You are passionate about helping people, but the business side can often feel really overwhelming.You've probably tried it all; podcasts, books, maybe even some short term coaching. But maybe you're still struggling with procrastination, indecision, or just not knowing...

Tools for effective and resilient private practiceWelcome to The Business of Psychology podcast. Today we're talking about AI tools. I wanted to update the list of helpful tools that I created a couple of years back, because AI has come in and made such a big difference to the way that most of us are running our practices. If you're not using AI tools yet, it's probably something that you've been thinking about and wanting to explore, so this podcast is an update to the podcast that I made a couple of years ago on the tools of private practice. I've handily combined both of these episodes together into a PDF ebook that you can download and get all the hyperlinks to all the tools that I recommend for every type of task in your practice.Full show notes for this episode are available at The Business of PsychologyLinks/references:PDF eBook: Essential Private Practice ToolkitEpisode Links:Episode 92: What tools do I need to run my practice?Episode 158: How to find your ideal clients in 2025: SEO for psychologists and therapists with Chris MorinEpisode 162: Using AI in therapy and other legal questions with Clare Veal from Aubergine LegalLegal Packs:Legal Essentials: Contracts, Policies and ProcessesLegal essentials for working with children and young people in independent practiceLinks for Rosie:Substack: substack.com/@drrosieRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistEvolve and Thrive MastermindAre you a psychologist or therapist with a thriving practice, but you're feeling stuck? Do you dream of more predictable income or more time for your family and maybe the ability to make a wider impact in mental health? I get it. You are passionate about helping people, but the business side can often feel really overwhelming.You've probably tried it all; podcasts, books, maybe even some short term coaching. But maybe you're still struggling with procrastination, indecision, or just not knowing how to create a passive income stream.If that sounds like you, I've got something really exciting to share with you. I've been developing it for a while and I'm really excited about it. It's called the Evolve and Thrive Mastermind, and it is designed specifically for psychologists and therapists like you that have a thriving private practice already, but are desperate to bring some passive or...

Literature, mental health and gender politics. Why we must remember that "She Wrote Too" with Nicola MorganWelcome to the Business of Psychology podcast. I'm joined by Nicola Morgan, who some of you may know as the co-host of the fantastic She Wrote Too podcast and Substack. As well as a podcaster, Nicola is a positive psychologist, champion of women's writers, bibliotherapist, creativity specialist, tutor and mentor. She's properly multi hyphen, having been a former lawyer and teacher in past lives. She now uses that wealth of experience and passion to help others thrive through story and psychology. Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Nicola:She Wrote Too Podcast:Apple PodcastsSpotifyShe Wrote Too SubstackLinks for Rosie:Substack: substack.com/@drrosieRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistReading list from Nicola, to support the topics discussed:Positive Psychology & PurposeSeligman, M. E. P. (2011). Flourish: A Visionary New Understanding of Happiness and Well-being. - Introduces the PERMA model: Positive Emotion, Engagement, Relationships, Meaning, Accomplishment.Ryan, R. M., & Deci, E. L. (2000). "Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being." American Psychologist, 55(1), 68–78. - Central to understanding motivation in values-led work.Wong, P. T. P. (2011). "Positive psychology 2.0: Towards a balanced interactive model of the good life." Canadian Psychology/Psychologie Canadienne, 52(2), 69–81. - Explores how suffering and meaning-making are integral to authentic well-being.Narrative Psychology & MeaningMcAdams, D. P. (1993). The Stories We Live By: Personal Myths and the Making of the Self. - Key text on how humans construct identity and meaning through narrative.Neimeyer, R. A. (2006). "Rewriting the self: History, memory, narrative." In Meaning Reconstruction and the Experience of Loss. - Relevant to your interest in grief, healing, and story.Bibliotherapy & Reading for Well-beingBrewster, L. (2011). Health & Place, 17(2), 361–368. "The public library as therapeutic landscape: A qualitative case study." - Explores the healing power of books and libraries.Billington, J. (2016). Reading and Mental Health: Bibliotherapy Revisited. Palgrave Macmillan. -Central to bibliotherapy research and your work with She Wrote Too and Learn to Thrive.Montgomery, H., & Martin, B. (2015). "Literature and empathy: A study of bibliotherapy and reading groups." Medical Humanities, 41(2), 100–104.How shared reading helps foster empathy and insight.Kidd, D.C. & Castano, E. (2013). Reading Literary...

Financial planning in Private Practice with Anna GoochWelcome to the Business of Psychology podcast. I'm really excited to be here with Anna Gooch. Anna is a unique individual with a fantastic background in financial planning, and also a counsellor with a lot of passion for supporting people with their mental health. This is a fantastic combination to have, and we're going to talk about Anna's personal story, where her passion comes from, but also about how we might support clients who are going through financial difficulties; we all know that many of our clients go through financial difficulties during their time with us. And then finally, about how we might look after ourselves financially, because most people listening to this will be independent psychologists or therapists, and we often don't have the most robust financial plan in place.Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Anna:LinkedIn: Anna GoochEmail: anna.l.gooch@sjpp.co.ukLinks for Rosie:Substack: substack.com/@drrosieRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsAnna tells us about her career and how she ended up being a counsellor and financial advisor 1:18We discuss the shame and embarrassment people feel when talking about money 10:35Anna talks about why her niche is working with counsellors 21:31Anna takes us through what she looks at with a client, including insurance and pensions 29:10I ask Anna what a first good step is, if you're feeling overwhelmed 33:00Anna explains what a lasting power of attorney is 35:46I ask Anna if we should consolidate our NHS pension with other pots 38:05Anna explains how how working with a financial advisor works 40:21Anna tells us how we can get in touch with her 43:22Evolve and Thrive MastermindAre you a psychologist or therapist with a thriving practice, but you're feeling stuck? Do you dream of more predictable income or more time for your family and maybe the ability to make a wider impact in mental health? I get it. You are passionate about helping people, but the business side can often feel really overwhelming.You've probably tried it all; podcasts, books, maybe even some short term coaching. But maybe you're still struggling with procrastination, indecision, or just not knowing how to create a passive income stream.If that sounds like you, I've got something really exciting to share with you. I've been developing it for a while and I'm really excited about it. It's called the Evolve and Thrive Mastermind, and it is designed specifically for psychologists and therapists like you that have a thriving private practice already, but are desperate to bring some passive or semi-passive income into their practice so that they can make more impact in the world and maybe have more flexibility in their life as well.This program includes mastermind sessions with me and guest speakers, a Clarity and Values day retreat to hone in on your ideal client and the offers that you should be making to...

Permission to be human: How to be a parent and a psychologist with Dr Jade RedfernWelcome to the Business of Psychology podcast. Today I'm joined by Dr Jade Redfern, a clinical psychologist who specialises in supporting parents. With experience in both the NHS and a busy private practice, she's now the founder of the Permission to be Human group for psychologist parents, and is passionate about helping other mental health professionals to thrive in their roles both as business owners and parents. Full show notes and a transcript of this episode are available at The Business of PsychologyLinks for Jade:Website: www.drjaderedfern.co.ukInstagram: @drjaderedfernLinks for Rosie:Substack: substack.com/@drrosieRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsJade tells us about what led her to the business that she has now 00:54Jade talks about the challenges of parenting as a psychologist 02:47We discuss the myth of perfect parenting and the impact of social media on parenting 08:14 Jade tells us how Permission to be Human was born 22:16We discuss the impact of professional experience on parenting 29:06We talk about the importance of reflective practice 31:36I ask Jade about her experience with getting support in in her business 35:09Jade tells us how we can get in touch 47:51Evolve and Thrive MastermindAre you a psychologist or therapist with a thriving practice, but you're feeling stuck? Do you dream of more predictable income or more time for your family and maybe the ability to make a wider impact in mental health? I get it. You are passionate about helping people, but the business side can often feel really overwhelming.You've probably tried it all; podcasts, books, maybe even some short term coaching. But maybe you're still struggling with procrastination, indecision, or just not knowing how to create a passive income stream.If that sounds like you, I've got something really exciting to share with you. I've been developing it for a while and I'm really excited about it. It's called the Evolve and Thrive Mastermind, and it is designed specifically for psychologists and therapists like you that have a thriving private practice already, but are desperate to bring some passive or semi-passive income into their practice so that they can make more impact in the world and maybe have more flexibility in their life as well.This program includes mastermind sessions with me and guest speakers, a Clarity and Values day retreat to hone in on your ideal client and the offers that you should be making to them, and the creation of a personalised business and marketing plan. So you will leave the Mastermind with everything that you need to make your plans a reality. You'll get tangible results out of this. So you're going to come away with documents, like your business plan, your marketing plan, and your sales emails, all written. Plus you'll get ongoing support and a community of like-minded professionals to keep you accountable and raise you up when you need it.So if now is the...

Building a diverse and successful associate practice in 2025 with Dr Esther ColeWelcome to the Business of Psychology podcast. Today I'm joined by Dr Esther Cole, the clinical director and founder of Lifespan Psychology, which is a proudly diverse and thriving associate practice. She's here today to talk to us about what it takes to build a thriving associate practice, particularly in the more challenging context we find ourselves in in 2025. This is a must listen if you are somebody that is thinking about building your team and expanding your impact through associate work. Esther is also an impressive psychologist in her own right. In 2020 she won the BPS Early Career Award for a book that she initiated and co-edited on pediatric acquired brain injury. Esther has a great passion for helping people who may not always feel confident to come forward for therapy and may not always be well served by the therapy on offer, and that's part of the reason that she set up her podcast ‘Breaking Through Therapy', which I think is amazing.Full show notes and a transcript of this episode are available at The Business of PsychologyReferences:10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy We Should All Be Millionaires: A Woman's Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers Links for Esther:Breaking Through Therapy Podcast: www.lifespanpsychology.co.uk/podcastBOSS: www.lifespanpsychology.co.uk/coachingWebsite: www.lifespanpsychology.co.ukLinkedIn: Dr Esther ColeInstagram: @lifespan_psychologyFacebook: Lifespan Psychology - The Diverse PracticeLinks for Rosie:Substack: substack.com/@drrosieRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsEsther tells us about her podcast, Breaking Through Therapy 01:20Esther tells us about herself and her career, and how she came to set up an associate practice 02:39Esther talks about the most common mistakes she's come across in associate practice 16:12 I ask Esther how we can encourage dedication from our associates 20:29We discuss recruitment and how to find the right people for your practice 26:42We talk about the skills you have to develop as a manager 34:10I remind people to listen to the Breaking Through Therapy podcast...