Podcast appearances and mentions of kirsten green

On today's show, we're celebrating the Retired Racehorse Project's 15th anniversary with founder, Steuart Pittman, and Executive Director, Kirsten Green. We then bring you some training tips for the horse who likes to take the reins (literally!) with Amanda Tucker from New Vocations, and we introduce you to our adoptable horse of the week. Stay tuned...Hosts: Joy Hills and Kristen Kovatch Bentley of The Horseback WriterImage Credit: Retired Racehorse RadioTitle Sponsor: Kentucky Performance ProductsMedia Partners: The Thoroughbred MakeoverandNew Vocations Racehorse AdoptionGuest: Steuart PittmanGuest: Kirsten GreenNew Feature: Track to TriumphNew Vocations Segment: Amanda TuckerAdoptable HorseAdditional Support Provided by:Cashel Company,Retired Racehorse Project, Spalding Labs, and Listeners like You!

On today's show, we're celebrating the Retired Racehorse Project's 15th anniversary with founder, Steuart Pittman, and Executive Director, Kirsten Green. We then bring you some training tips for the horse who likes to take the reins (literally!) with Amanda Tucker from New Vocations, and we introduce you to our adoptable horse of the week. Stay tuned...Hosts: Joy Hills and Kristen Kovatch Bentley of The Horseback WriterImage Credit: Retired Racehorse RadioTitle Sponsor: Kentucky Performance ProductsMedia Partners: The Thoroughbred MakeoverandNew Vocations Racehorse AdoptionGuest: Steuart PittmanGuest: Kirsten GreenNew Feature: Track to TriumphNew Vocations Segment: Amanda TuckerAdoptable HorseAdditional Support Provided by:Cashel Company,Retired Racehorse Project, Spalding Labs, and Listeners like You!

Kirsten Green, founder of Forerunner Ventures and 8-time Midas List investor, sees the next wave of breakout brands emerging at the intersection of shifting consumer behavior, novel business models, and technological inflection points.In this conversation with Ruchi Sanghvi, she unpacks the investment frameworks behind early bets on companies like Warby Parker and Glossier—breaking down structural shifts that fueled their scale. They explore:• AI's role in reshaping consumer distribution and brand-building• the enduring mechanics of advertising and its evolution across platforms• the biggest misconceptions about early-stage consumer investing• what defines the next generation of category-defining brandsConnect with us here:1. Kirsten Green – https://x.com/kirstenagreen2. Ruchi Sanghvi – https://x.com/rsanghvi3. South Park Commons – https://x.com/southpkcommonsThis episode was produced and distributed by our friends at Atomik Growth: https://atomikgrowth.com/00:00 Trailer00:56 Introduction02:25 Humble beginnings05:12 Vague misconceptions07:44 Consumer AI direction11:43 How to win in consumer AI18:32 Where is distribution now22:49 "What caught your attention?"24:45 The problems and the solution27:35 Consumer traction and engagement30:50 Giving venture the finger?34:06 Counterintuitive Traits of Founders37:03 Effective channels and connections39:53 Business of saying no41:49 Agents43:04 Search experience44:09 Education and healthcare economy46:36 Physical personalization48:31 Healthcare and social51:55 Key roles54:51 Outro

On today's show, we're joined by RRP Executive Director, Kirsten Green, and Mareworthy Charities founder, Kyle Rothfus, to learn about their upcoming TB Broodmare Transition Symposium. We get a Making the Makeover update from competitors Chris Bennings and Dana Johnson. We then chat with New Vocation's own, Winnie Morgan Nemeth, and introduce you to our adoptable horse of the week. Stay tuned!Hosts: Joy Hills and Kristen Kovatch Bentley of The Horseback WriterImage Credit: Retired Racehorse RadioTitle Sponsor: Kentucky Performance ProductsMedia Partners: The Thoroughbred Makeover and New Vocations Racehorse AdoptionGuest: Kirsten Green & Kyle Rothfus on the TB Broodmare Transition SymposiumGuest: Chris Bennings of Morning Line EquestrianGuest: Dana Johnson New Vocations Segment: Winnie Morgan Nemeth & HorseAdoption.org – Adoptable HorseAdditional Support Provided by: Cashel Company, US Rider, Retired Racehorse Project, Savvy Feeders, and Listeners like You!Time Stamps:01:00 - Kristen's Weekend Show06:20 - Joy Updates on Astrid12:52 - Kirsten Green & Kyle Rothfus30:00 - Chris Bennings and Dana Johnson44:00 - Winnie Morgan Nemeth

On today's show, we're joined by RRP Executive Director, Kirsten Green, and Mareworthy Charities founder, Kyle Rothfus, to learn about their upcoming TB Broodmare Transition Symposium. We get a Making the Makeover update from competitors Chris Bennings and Dana Johnson. We then chat with New Vocation's own, Winnie Morgan Nemeth, and introduce you to our adoptable horse of the week. Stay tuned!Hosts: Joy Hills and Kristen Kovatch Bentley of The Horseback WriterImage Credit: Retired Racehorse RadioTitle Sponsor: Kentucky Performance ProductsMedia Partners: The Thoroughbred Makeover and New Vocations Racehorse AdoptionGuest: Kirsten Green & Kyle Rothfus on the TB Broodmare Transition SymposiumGuest: Chris Bennings of Morning Line EquestrianGuest: Dana Johnson New Vocations Segment: Winnie Morgan Nemeth & HorseAdoption.org – Adoptable HorseAdditional Support Provided by: Cashel Company, US Rider, Retired Racehorse Project, Savvy Feeders, and Listeners like You!Time Stamps:01:00 - Kristen's Weekend Show06:20 - Joy Updates on Astrid12:52 - Kirsten Green & Kyle Rothfus30:00 - Chris Bennings and Dana Johnson44:00 - Winnie Morgan Nemeth

This Week in Startups is brought to you by… Vanta - Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. TWiST listeners can get $1,000 off for a limited time at http://www.vanta.com/twist Oracle - Oracle Cloud Infrastructure, or OCI, is a single platform for your infrastructure, database, application development, and AI needs. Take a free test drive of OCI at https://www.oracle.com/twist. Mercury - With Mercury, you can simplify your financial operations with banking and software that power your critical financial workflows, all within the one thing every business needs, a bank account. And with new bill pay and accounting integrations, you can pay bills faster and stay in control of company spend. Apply in minutes at ⁠https://www.Mercury.com * Todays show: Kirsten Green joins guest host Mark Suster to discuss Forerunner's framework on making investments (8:33), how AI will change how consumer companies and applications are built (16:28), cultural shifts that are investable (33:38), and more! * Timestamps: (0:00) Kirsten Green joins guest host Mark Suster. (2:49) Kirsten's advice to stand out in consumer venture with only seven percent of VC dollars being allocated to consumer. (8:33) Forerunner's framework on making investments. (11:16) Vanta - Get $1000 off your SOC 2 at http://www.vanta.com/twist (12:09) The value of searching for where businesses are missing the mark, and the “wow” factor of the Oura Ring. (16:28) How AI will change how consumer companies and applications are built (19:46) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist. (20:50) The current state of the consumer search experience and the power of personalization that AI can bring. (24:16) The disruptive lesson from mobile and the next level of being context aware. (28:24) Mercury - Join 200K startups who use Mercury to operate at their best at http://www.mercury.com (31:57) Forerunner Ventures lives within the intersection of invention and culture. (33:38) Cultural shifts that are investable. (36:36) The consumer shift from large to small screen. (40:42) The importance of the mix between direct and indirect revenue. (42:32) Discussing the relevance of “freemium”. (55:48) What the exit environment is like going forward. (1:02:55) What will it take to bring back the small and mid-cap market? * Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp * Check out Forerunner Ventures: https://www.forerunnerventures.com/ * Follow Kirsten: X: https://x.com/kirstenagreen LinkedIn: https://www.linkedin.com/in/kirstengreen/ * Follow Mark: X: https://twitter.com/msuster LinkedIn: https://www.linkedin.com/in/marksuster/ * Thank you to our partners: (11:16) Vanta - Get $1000 off your SOC 2 at http://www.vanta.com/twist (19:46) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist. (28:24) Mercury - Join 200K startups who use Mercury to operate at their best at http://www.mercury.com * Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland * Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups * Subscribe to the Founder University Podcast: https://www.founder.university/podcast

This is a special episode featuring an interview between Forerunner Ventures founder Kirsten Green and Turner Novak of The Peel podcast and Banana Capital. The conversation covers Kirsten's journey from her early days in retail investment banking to the creation of Forerunner Ventures, how she thinks of the state of consumer investing, the story behind Dollar Shave Club, how she makes investment decisions, and maintaining strong relationships with LPs. --- RECOMMENDED PODCAST: The Peel Podcast with Turner Novak Head to The Peel for more of Turner's in depth interviews with great founders and the investors who fund them. Spotify: https://open.spotify.com/show/3QqtxGHqsPnKTG4CS7NgX5 Apple: https://podcasts.apple.com/us/poddrcast/the-peel-with-turner-novak/id1694440669 --- SPONSORS: ATTIO: Attio is the next generation of CRM. It's powerful, flexible and easily configures to the unique way your startup runs, whatever your go-to-market motion. The next era deserves a better CRM. Join OpenAI, Replicate, ElevenLabs and more at ⁠https://bit.ly/AttioThePeel⁠ BRAVE Get first-party targeting with Brave's private ad platform: cookieless and future proof ad formats for all your business needs. Performance meets privacy. Head to https://brave.com/ads and mention “MoZ” when signing up for a 25% discount on your first campaign. --- Join our free newsletter: https://turpentinevc.substack.com/ --- RELATED SHOWS: 10X Capital Podcast If you like Turpentine VC, check out our show The 10x Capital Podcast with David Weisburd, where David talks to the investors behind the investors: https://10xcapitalpodcast.com/ Sourcery by Molly O'Shea Sourcery by Molly O'Shea brings the conversations founders and investors have behind closed doors into the light. Subscribe for upcoming episodes with: Delian Asparouhov of Founders Fund and Varda Space, and Chris Power of Hadrian. Spotify: https://open.spotify.com/show/2Ni3Tese9CtZa3oxpCjgTg YouTube: https://www.youtube.com/@SourceryVC/ --- X / TWITTER: @kirstenagreen (Kirsten) @eriktorenberg (Erik) @turpentinemedia @turpentineVC --- TIMESTAMPS: (00:00) Intro (00:47) Kirsten's Early Career and Retail Insights (02:40) Consumer Behavior (03:09) Impact of Discounts (05:55) Transition from Public to Private Market Investing (07:07) Journey to Venture Capital (10:31) Birth of Forerunner Ventures (11:11) Navigating the Financial Crisis of 2008 (11:15) SPONSOR: ATTIO | BRAVE (13:04) Overcoming Failure (27:18) Raising the First Institutional Fund (40:34) Challenge of Securing LP Money (41:26) Convincing Investors (43:11) Story of Dollar Shave Club Investment (50:50) Fundraising for Forerunner (59:45) Approach to LP Side of Fundraising (01:02:06) The Future of Consumer Investing (01:13:33) Building Relationships with Founders (01:17:20) Wrap -- This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We're launching new shows every week, and we're looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Kirsten Green is the founder of Forerunner Ventures, a venture capital firm that focuses on understanding the mindset of the modern consumer. Kirsten started Forerunner in 2010, and was an early investor in companies like Faire, Chime, Warby Parker, Dollar Shave Club, Hims, Glossier, Jet, Bonobos, HotelTonight, and The Farmer's Dog. This episode takes us behind the scenes of Kirsten's two decade journey building Forerunner from scratch. She talks about her biggest mistakes, wins, and lessons learned along the way. Timestamps: (00:00) Intro (02:50) Doing market research at the mall  (08:00) Her journey from public markets to venture (18:30) Lessons from her first investment going to $0 (28:51) How she raised her first $5m angel fund (31:11) Transitioning to a $41.7m institutional fund (43:20) Why she almost didn't invest in Dollar Shave Club (sold for $1.1 billion) (51:05) How Forerunner thinks about fund size (57:05) How she led Faire's Series A with a small fund (58:46) How Kirsten builds relationships with LPs (01:02:10) Is consumer investing dead? (01:15:00) Her unfair advantage as an investor Where to find Kirsten Twitter: https://twitter.com/kirstenagreen LinkedIn: https://www.linkedin.com/in/kirstengreen Where to find Turner: Twitter: https://twitter.com/TurnerNovak LinkedIn: https://www.linkedin.com/in/turnernovak Newsletter: https://www.thespl.it/

In the next two episodes we'll be taking a special in-depth look at a group of incredibly talented individuals with uniquely impressive professional backgrounds. What do all of these people have in common? They're all members of the Nordstrom Board of Directors. Stacy Brown-Philpot, Jim Donald, Mark Tritton, Kirsten Green, Brad Tilden, Amie Thuener O'Toole, Atticus Tysen, Glenda McNeal and Eric Sprunk all bring invaluable expertise and a diverse set of skills from their leadership positions at some extremely successful companies. In part one of our two-part series about the board of directors we'll be getting to know each member, learning about their personal and professional backgrounds and what makes each of them such valued additions to our team. You'll also hear their perspectives on what exactly it is that a board of directors does, and what qualities make for a highly effective board. Thanks for tuning in to episode 45. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation!

The 2023 Thoroughbred Makeover is a month away and we have Kirsten Green, Executive Director of the RRP, joining us to give us all the stats on the horses who will be coming! Speaking of competitors, Melissa Meitzen joins us again to share an update on her Makeover hopeful. We wrap with Leandra Cooper from New Vocations with a training tip and adoptable horse of the week -- stay tuned!Retired Racehorse Radio Guests and Links Episode 111Hosts: Joy Hills and Kristen Kovatch Bentley of The Horseback WriterImage Credit: Retired Racehorse RadioTitle Sponsor: Kentucky Performance ProductsMedia Partners: The Thoroughbred Makeover and New Vocations Racehorse AdoptionGuest: Kirsten GreenGuest: Melissa MeitzenGuest: Leandra CooperAdoptable Horse of the Week: NIGHTATTHEMOVIESAdditional Support Provided by: Cashel Company and Listeners like you!

The 2023 Thoroughbred Makeover is a month away and we have Kirsten Green, Executive Director of the RRP, joining us to give us all the stats on the horses who will be coming! Speaking of competitors, Melissa Meitzen joins us again to share an update on her Makeover hopeful. We wrap with Leandra Cooper from New Vocations with a training tip and adoptable horse of the week -- stay tuned!Retired Racehorse Radio Guests and Links Episode 111Hosts: Joy Hills and Kristen Kovatch Bentley of The Horseback WriterImage Credit: Retired Racehorse RadioTitle Sponsor: Kentucky Performance ProductsMedia Partners: The Thoroughbred Makeover and New Vocations Racehorse AdoptionGuest: Kirsten GreenGuest: Melissa MeitzenGuest: Leandra CooperAdoptable Horse of the Week: NIGHTATTHEMOVIESAdditional Support Provided by: Cashel Company and Listeners like you!

Today we chat with RRP Executive Director, Kirsten Green, to learn more about the brand new Broodmare Division of the 2023 Thoroughbred Makeover. We get the inside scoop on what's new on the career side of thoroughbred racing with Annise Montplaisir from Amplify Horse Racing, and last but not least, we catch up with Winnie Morgan Nemeth from New Vocations on a standardbred training tip and we introduce our adoptable horse of the week.Retired Racehorse Radio Guests and Links Episode 92:Hosts: Joy Hills of The Foodie Equestrian and Kristen Kovatch Bentley of The Horseback Writer,Image Credit: Retired Racehorse RadioTitle Sponsor:  Kentucky Performance ProductsMedia Partners:  The Thoroughbred Makeover and New Vocations Racehorse AdoptionGuest: Kirsten GreenGuest: Annise MontplaisirGuest: Winnie Morgan NemethAdoptable Horse of the Week: Betting ExchangeAdditional Support Provided by: Listeners like you!Support the show

Today we chat with RRP Executive Director, Kirsten Green, to learn more about the brand new Broodmare Division of the 2023 Thoroughbred Makeover. We get the inside scoop on what's new on the career side of thoroughbred racing with Annise Montplaisir from Amplify Horse Racing, and last but not least, we catch up with Winnie Morgan Nemeth from New Vocations on a standardbred training tip and we introduce our adoptable horse of the week. Retired Racehorse Radio Guests and Links Episode 92: Hosts: Joy Hills of The Foodie Equestrian and Kristen Kovatch Bentley of The Horseback Writer, Image Credit: Retired Racehorse Radio Title Sponsor:  Kentucky Performance Products Media Partners:  The Thoroughbred Makeover and New Vocations Racehorse Adoption Guest: Kirsten Green Guest: Annise Montplaisir Guest: Winnie Morgan Nemeth Adoptable Horse of the Week: Betting Exchange Additional Support Provided by: Listeners like you!

Venture Capital has been powering brands in the modern era and has also shifted with the changing times. How has Forerunner experienced those changes over the past decade and what opportunity is there ahead? Kirsten Green, General Partner at Forerunner Ventures joins this episode of Step by Step to talk about the evolution of eCommerce, the massive monetary potential of the B2B industry, and the role of data and research in eCommerce. Listen Now!Table Stakes“The customer wants what they want, where they want it, when they want it, how they want it, and the job of a business is to understand what that means for them in the context of all the channels that are available.” - KirstenThe evolution of eCommerce has now also led to the expectation of delight and excellent experience from business tools and software that used to be mostly about functionalityOne of the original promises of direct to consumer was to take out the middleman because middlemen were expensive, but did that work?“The transformation of this industry happens in partnership with the evolution of consumer behavior and expectation and the technology that allows those expectations to be met.” - KirstenThe word is that 12 - 25 trillion dollars is the opportunity that B2B transactions offer within the next few years, which is enormous“Staying grounded and where there are those kinds of big opportunities and seismic shifts in business and investing into those is what we spend the lion's share of timing consideration around.” - KirstenKirsten believes we are in a pre-data era, not a post-data one, and actually we really need to be sharpening our worldview through research and engaging and getting ongoing feedback about what's going on with the consumer, the user, the mindset, and behavior, which is evolving at a breakneck speed“One of the biggest challenges to work through in the evolution of business, whether it's a B2C company or a B2B business is really bringing the user, the human, along in that journey in how they use and leverage the technology and their willingness to do that.” - KirstenAssociated Links:Get connected with Balance at GetBalance.com.Learn more about Kirsten Green.Listen to our other Step by Step seasonsArchetypes Event December 1 in Miami, FLSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Download VISIONS 2022 NOW!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

My guest today is Kirsten Green, founder and managing partner at Forerunner Ventures. Kirsten launched Forerunner in 2012 and has built it into a leading consumer-focused venture firm with early investments in consumer brands like Dollar Shave Club, Bonobos, Faire, and Warby Parker. Our conversation is an exploration of consumer behavior and how to invest behind change in our society. We also discuss frameworks for identifying brands early, how to build deal flow, and the shift in power between buyers and sellers. Please enjoy my conversation with Kirsten Green.   For the full show notes, transcript, and links to mentioned content, check out the episode page here.   -----   This episode is brought to you by Canalyst. Canalyst is the leading destination for public company data and analysis. If you're a professional equity investor and haven't talked to Canalyst recently, you should give them a shout. Learn more and try Canalyst for yourself at canalyst.com.    -----   Today's episode is brought to you by Brex. Brex is the integrated financial platform trusted by the world's most innovative entrepreneurs and fastest-growing companies. With Brex, you can move money fast for instant impact with high-limit corporate cards, payments, venture debt, and spend management software all in one place. Ready to accelerate your business? Learn more at brex.com/best.   -----   Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.    Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:02:35] - [First question] - The insights gleaned from studying consumers in the modern era [00:07:02] - Whether or not the shift in consumer behavior is similar to a platform shift like mobile [00:09:58] - Which of her hypothesis going into the research was proven most wrong [00:11:31] - The leading persona archetype that drives consumer spending  [00:13:58] - Thoughts about her investing focus after doing all of this research  [00:16:23] - How much the digital world is good and bad for community [00:18:50] - Positive and negative impacts digital access has on children [00:21:17] - The investing criteria that she and her firm have developed for founders and business models they find desirable  [00:29:20] - An example of the middle of the spectrum between tailwinds and headwinds that may result in them passing on a business [00:32:00] - The beachhead problem for entry points, encouraging good focus and entry point selection, and who's done it well  [00:35:33] - The history of the consumer of how they buy and sell and where the shifts in power have been  [00:39:47] - Other interesting trends she's seeing in the seller empowerment era [00:43:35] - How different her investing models are for linear product businesses [00:46:45] - Frameworks she's developed for evaluating a brand early on  [00:49:57] - The most defining moment in Forerunner's history and the hardest lesson she's had to learn  [00:53:13] - Ways she's fostered and mentored young investors at Forerunner  [00:54:04] - What the most underappreciated thing is today about the consumer [00:54:50] - User and customer development strategies that work well for early stage products [00:56:26] - Three businesses young investors should study to educate themselves on great consumer businesses; Shoe Dog [00:59:49] - Where they find the companies Forerunner tends to invest in, and how to build and effective deal flow pipeline  [01:05:07] - The kindest thing anyone has ever done for her

We are in Thoroughbred Makeover crunch time! In today's episode, we'll chat with the Retired Racehorse Project's executive director Kirsten Green about stats and trends in this year's crop of Makeover horses. We hear from Natalie Holdren and Raechel Ramsey as they continue to prepare for the TB Makeover. And last but not least, we chat with New Vocations and introduce you to our adoptable horse of the week. Stay tuned!Retired Racehorse Radio Guests and Links Episode 88:Hosts: Joy Hills of The Foodie Equestrian and Kristen Kovatch Bentley of The Horseback Writer,Image Credit: Retired Racehorse RadioTitle Sponsor:  Kentucky Performance ProductsMedia Partners:  The Thoroughbred Makeover and New Vocations Racehorse AdoptionGuest: Kirsten GreenGuest: Natalie HoldrenGuest: Raechel RamseyAdoptable Horse of the Week: KING HILLAdditional Support Provided by: Listeners like you!Support the show

We are in Thoroughbred Makeover crunch time! In today's episode, we'll chat with the Retired Racehorse Project's executive director Kirsten Green about stats and trends in this year's crop of Makeover horses. We hear from Natalie Holdren and Raechel Ramsey as they continue to prepare for the TB Makeover. And last but not least, we chat with New Vocations and introduce you to our adoptable horse of the week. Stay tuned! Retired Racehorse Radio Guests and Links Episode 88: Hosts: Joy Hills of The Foodie Equestrian and Kristen Kovatch Bentley of The Horseback Writer, Image Credit: Retired Racehorse Radio Title Sponsor:  Kentucky Performance Products Media Partners:  The Thoroughbred Makeover and New Vocations Racehorse Adoption Guest: Kirsten Green Guest: Natalie Holdren Guest: Raechel Ramsey Adoptable Horse of the Week: ONAWINGANDAPRAYER Additional Support Provided by: Listeners like you!

It's a bumpy time for startups and their investors. But the economic uncertainty could present opportunities for venture capitalists, who may be able to push for more restraint from tech startups. Kirsten Green, founder and managing partner of Forerunner Ventures, joins host Zoe Thomas to discuss how early-stage companies can approach the coming economic challenges and what areas she is looking at investing in next. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kirsten Green is the Founder and Managing Partner @ Forerunner Ventures, one of the leading firms of the last decade investing at the intersection of innovation and culture. As a founder, Kirsten has led efforts to raise over $2B+ from leading institutional investors and invest in more than 100 companies. She currently serves as a board member at Glossier, Ritual, Faire, Hims & Hers, and Curated, to name a few. She has also invested in other smash hits including Chime, Jet, Warby Parker, Hotel Tonight and many more. Due to her immense success, Kirsten has been honored in Time's 100 Most Influential People and named a Top 20 Venture Capitalists by The New York Times in 2018 & 2017. Prior to Forerunner, Kirsten was an equity research analyst and investor at Banc of America Securities. In Today's Episode with Kirsten Green We Discuss: 1.) Entry in Venture at 40 and Founding Forerunner: How did Kirsten make her way into VC at 40 with the founding of Forerunner having never had a role in VC before? What did everyone tell Kirsten when she was looking to break into venture? What did she tell herself when she heard this? What does Kirsten believe she is running from? What does she believe she is running toward? 2.) Fund Management and Leadership: How does Kirsten define high-performance today? What are the nuances of high performance in fund management? How would Kirsten describe her leadership style today? How has it changed over time? What have been some of Kirsten's biggest lessons in terms of what it takes to retain quality with scaling AUM and teams? What have been Kirsten's biggest lessons when it comes to giving hard feedback with kindness? 3.) The Venture Landscape Today and Forerunner's Position: Why does Kirsten believe the venture landscape is more dynamic today than ever? Does Kirsten agree with the statement that venture is less collaborative than ever? Why did Kirsten and Forerunner seem to amend strategy and move into B2B? Why does Kirsten disagree with the delineation between B2C and B2B? 4.) Parenting, Relationships and Life: What have been Kirsten's biggest lessons since becoming a parent? How has it impacted her mindset? Does Kirsten agree that relationships attract from sheer input on work? How does Kirsten separate relationships into two kinds of relationships? What does success in marriage mean for Kirsten? How has she seen that in her own marriage?

Alanis Morissette sits down with Kirsten Green of Forerunner Ventures to talk about her inside-out approach to her career, how art has allowed her to express her involvement in activism and human conditions, as well as what's next for her life and career. Recorded on March 2, 2022 at the Upfront Summit.

Alex digs into two news stories before Connie interviews Kirsten Green, founder and managing partner of Forerunner Ventures, one of the venture world's leading e-commerce firms. Music: 1. "Inspired" by Kevin MacLeod (https://incompetech.filmmusic.io/song/3918-inspired)2. "Blippy Trance" by Kevin MacLeod (https://incompetech.filmmusic.io/song/5759-blippy-trance)3. "Dream Catcher" by Kevin MacLeod (https://incompetech.filmmusic.io/song/4650-dream-catcher)4. "Pamgaea" by Kevin MacLeod (https://incompetech.filmmusic.io/song/4193-pamgaea)5. "EDM Detection Mode" by Kevin MacLeod (https://incompetech.filmmusic.io/song/3687-edm-detection-mode)License: https://filmmusic.io/standard-license

We are happy to bring you our conversation with Kirsten Green!Kirsten is a high school cross country coach at West Torrance High School. This past fall, her team (including her son Hayden, a senior) WON the California State cross country division three championship, which is a huge honor. In this conversation, Kirsten (a life long competitive runner) shares her coaching journey and the process of coaching a state winning team.  In the second half of our chat, Kirsten gives us the lay of the land in the quaint town of Redondo Beach, CA including beautiful places to run (and where you can run with some very fast xc runners on a  Saturday morning), fun, affordable beach dining options, great races and so much more in her awesome hometown.  Enjoy our conversation!Click HERE for the complete show notes.Click HERE to grab a Suite Run mug!This episode is sponsored by:InsideTrackerInsideTracker is a personalized health and wellness platform like no other.What's their secret? First, InsideTracker uses its patented algorithm to analyze your body's data and offer you a clearer picture than you've ever had before of what's going on inside you. Then, InsideTracker provides you with a concrete, science-backed, trackable action plan for reaching your performance goals and being your healthy best.  InsideTracker is offering 25% off its store for our listeners and let us recommend the Essentials Package for just $189! It's perfect for runners to elevate their training. Just visit insidetracker dot com slash SUITE RUN.Where to find Kirsten Green:Kirsten on InstagramCoach Kirsten Green on InstagramFollow Kirsten on Strava @KirstengreenWhere to find Natalie and Jerold:Natalie's InstagramSuite Run InstagramNatalie's TwitterSuite Run TwitterNatalie's FacebookSuite Run WebsiteSuite Run Facebook

In today's episode we speak with Kirsten Green from the Retired Racehorse Project on how to prepare for your application for the 2022 TB Makeover. Dale Simanton from Gate to Great shares why he loves the thoroughbred for ranch work. And wrapping up the show, Leandra Cooper from New Vocations joins us for another tip and introduces our Adoptable Horse of the Week.Retired Racehorse Radio Guests and Links Episode 68:Hosts: Jamie Jennings of Flyover Farm and Host of Horses in the Morning and Joy Hills of The Foodie EquestrianImage Credit: Horses in the MorningTitle Sponsor:  Kentucky Performance ProductsMedia Partners:  The Thoroughbred Makeover and New Vocations Racehorse AdoptionGuest: Kirsten GreenGuest: Dale SimantonGuest: Leandra Cooper of New Vocations Racehorse Adoption ProgramAdditional Support Provided by: Arena Saddles, Cashel Products, and Listeners like you!New Vocations Adoptable Horse of the Week: Golden WhimMark your calendars for the FB Live HRN Holiday Concert featuring Templeton Thompson and Sam Gay and your chance to win Thousands of dollars in prizes including your choice of any Wintec Saddle. Cyber Monday Nov 29th at 8pm. You Must tune in live to have a chance to win, it will hosted on many FB pages including Horse Radio Networks. And right before the concert at 7:30 we will be holding the HRN Holiday Trivia competition t give away more prizes. Monday Nov 29th at 8pSupport the show (https://www.patreon.com/user?u=87421)

In today's episode we speak with Kirsten Green from the Retired Racehorse Project on how to prepare for your application for the 2022 TB Makeover. Dale Simanton from Gate to Great shares why he loves the thoroughbred for ranch work. And wrapping up the show, Leandra Cooper from New Vocations joins us for another tip and introduces our Adoptable Horse of the Week. Retired Racehorse Radio Guests and Links Episode 68: Hosts: Jamie Jennings of Flyover Farm and Host of Horses in the Morning and Joy Hills of The Foodie Equestrian Image Credit: Horses in the Morning Title Sponsor:  Kentucky Performance Products Media Partners:  The Thoroughbred Makeover and New Vocations Racehorse Adoption Guest: Kirsten Green Guest: Dale Simanton Guest: Leandra Cooper of New Vocations Racehorse Adoption Program Additional Support Provided by: Arena Saddles, Cashel Products, and Listeners like you! New Vocations Adoptable Horse of the Week: Golden Whim

This interview first aired on Thursday the 23rd of September, 2021 on ONE FM 98.5 Shepparton. One FM breakfast announcer Terri Cowley interviews the current Chair of the Shepparton Festival Kirsten Green about her memories and involvement with the Shepparton Festival which celebrates its 25th year this year. Also her plans for the Festival in the future. Contact the station on admin@fm985.com.au or (+613) 58313131 The ONE FM 98.5 Community Radio podcast page operates under the license of Goulburn Valley Community Radio Inc. (ONE FM) Number 1385226/1. PRA AMCOS (Australasian Performing Right Association Limited and Australasian Mechanical Copyright Owners Society) that covers Simulcasting and Online content including podcasts with musical content, that we pay every year. This licence number is 1385226/1

This interview first aired on Thursday the 2nd of September, 2021 on ONE FM 98.5 Shepparton. One FM breakfast announcer Terri Cowley interviews local youth worker Kirsten Green about her career, community involvement and experience of this year's Fairley Leadership program. Contact the station on admin@fm985.com.au or (+613) 58313131. Listen to Terri Cowley weekdays on 98.5 One FM 6am-9am. The ONE FM 98.5 Community Radio podcast page operates under the license of Goulburn Valley Community Radio Inc. (ONE FM) Number 1385226/1. PRA AMCOS (Australasian Performing Right Association Limited and Australasian Mechanical Copyright Owners Society) that covers Simulcasting and Online content including podcasts with musical content, that we pay every year. This licence number is 1385226/1

1:41 Bianca talks about how November 2020 was the biggest sales month ever for Birdies.3:56 The origins of the Birdies idea.9:32 International trade show for shoes and apparel in Las Vegas.11:37 Bianca discusses working with her Co-Founder, Marisa Sharkey.16:25 Producing the first Birdies.20:26 Investment from Andy Dunn of Bonobos.21:36 Leaving Facebook, going full time with Birdies, and getting encouragement from Sheryl Sandberg.22:39 Raising seed funding with Kirsten Green.23:24 Bianca's relationship with Sheryl Sandberg and why she went to work at Facebook.28:41 Learning how to lead and manage people at Birdies.35:17 The importance of listening to what customers want.39:24 New product lines from Birdies.

Afton Vechery is the CEO of Modern Fertility a women's health company that focuses on making fertility information more accessible to women everywhere, whether they want kids or not.  Modern Fertility, offers an at-home hormone test—the same one given in fertility clinics, but for a fraction of the price. It’s designed to get women to think more proactively and earlier about their reproductive health. The company recently expanded into ovulation and pregnancy tests and launched an app that helps read and track test results. The San Francisco startup, which Vechery co-founded in 2017, has raised $22 million from the likes of Maveron, Union Square Ventures, and Kirsten Green’s Forerunner Ventures, which tellingly has also backed hot consumer companies like Dollar Shave Club and Warby Parker. https://modernfertility.com https://www.instagram.com/modernfertility/ For more information about Michelle, visit www.michelleoravitz.com The Wholesome Fertility facebook group is where you can find free resources and support: https://www.facebook.com/groups/2149554308396504/ Instagram: @thewholesomelotusfertility Facebook: https://www.facebook.com/thewholesomelotus/

Today's AUA Inside Tract Podcast episode is a recording from the Q+A session of the 2020 Young Urologists Forum Live. Panelists , Drs. David Canes, Kirsten Green and Art Rastinehad, answer questions about financial wellness, early career job change and practicing in a competitive marketplace.  

Did you know one T-shirt takes about 700 gallons of water to produce. Also, dyes that are used in the fashion industry can be incredibly toxic and much of it ends up polluting fresh water resources. Textile production is the second biggest polluter in the world. Without change, by 2025, two-thirds of the entire world's population will face shortages of freshwater from textile production alone.Today's guest made it her mission to save our planet's freshwater, while also saving other businesses money.Corporate attorney turned fashion tech and sustainability entrepreneur, Stephanie Benedetto is the CEO & Co-Founder of Queen of Raw. She and her co-founder  Phil Derasmo are on a mission to solve the world's water crisis. With a family in the business for over 100 years, Benedetto saw the problem first hand and together they built the solution: a platform for businesses to recapture value from their wasted materials rather than burning them.Queen of Raw won the grand prize of $360,000 at the WeWork Creator Awards and went on to present live at the Microsoft Theatre to a panel of judges that included: Ashton Kutcher, Sean “Diddy” Combs, Gary Vaynerchuk, and Kirsten Green.Through their work, they're aiming to bring $120 billion dollars worth of unused textiles back to life. Queen of Raw has already saved over one billion gallons of water, while saving businesses millions of dollars with supply chain efficiency and in this episode she talks about the incredible work that they're doing.For more information about Queen of Raw check out their website at: www.queenofraw.comAlso, as mentioned in the episode, to find the sustainability ratings of various clothing brands check out:Good On Youhttps://goodonyou.eco

Today we have Kirsten Green, Founding Partner at Forerunner ventures as she talks with Forbes' Alex Konrad about changes in the consumer space during COVID.   This conversation was recorded in June 2020 as part of CB Insights' Tech Conference.

When Christiane Lemieux was looking to sell her first company, she knew she wanted to find a buyer that understood that the future revolved around Ecommerce. She found that buyer in Wayfair and for the next few years, she worked with the company to cultivate as much knowledge about the eComm space as possible before venturing out on her own once more. Today. Christiane is the founder of The Inside and the author of numerous books, including her newest called Frictionless. The idea of her new company and the book revolves around the concept that in order to have success in the world of Ecommerce, you need to give your customers an experience that is so easy and efficient, that they never have a reason not to buy. On this episode of Up Next in Commerce, Christiane explains why that frictionless experience is so important, and how to make it a reality. Key Takeaways: Thanks to innovators like Bezos and Jobs, the world shops in a different need-it-now way. As a result, the biggest challenge Ecommerce platforms face is creating a frictionless experience By leveraging the design community to be consultants, The Inside is targeting customers who can buy with more frequency and create predictable, repeatable conversions Getting online quickly and the businesses who have a digital-first strategy are successful For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length. --- Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce --- Transcript:   Stephanie: Christiane, welcome to the show. How's it going? Christiane: Hey. It's going really well, Stephanie. How are you doing? Stephanie: Doing great. So, for all of our listeners, I want you to pronounce your own name since I did not do it this time. Christiane: My name is Christiane Lemieux. It's very French and a huge mouthful, so I completely give you a pass on that. Stephanie: Thank you for doing that, so I did not have to. So, you are the founder and CEO of The Inside, a direct-to-consumer home furnishing brand. I love to hear a little bit about that and how you started it? Christiane: Well, this is my second foray into the world of home furnishings. I started my first company, it was called DwellStudio, out of college. I went to university at Parsons School of Design here in New York. And I started a home furnishings brand from my New York apartment. 13 years later, I sold it to Wayfair. And speaking of what's up next in commerce and the digital landscape, part of the reason that I did that was that... Oh, you know what, I should cut my nail Hold on. Sorry. Let me just cut this so it doesn't ding on you. Stephanie: Okay. Christiane: Sorry, I'll go back to Wayfair. So, I sold my first company to Wayfair, and part of the reason that I did that was that I got to be entrepreneurial fork in the road where I had never really raised money before. And I realized that if I was going to continue down, the growth trajectory that I was on, it would involve me opening more than the one store I had in New York. It would involve me raising money for the first time, substantial amounts of money for the first time, to roll out stores. Christiane: And at the end of the day, I sat and thought for a very long time about the business model that I was on, that was growing, that I had started, and I realized that it didn't feel right to me. I really believed that all businesses were going to, at some point, in the near term or distant future, transition to eCommerce. And what I wanted to figure out was, who could I either partner with or sell to that would understand that idea and philosophy? Christiane: And so, I hired an investment bank in New York and they actually had me meet with a whole bunch of home furnishings companies, most of them, you would probably know. But when I walked into Wayfair's office in Boston with 1,800 people and 800 engineers, I realized that we were really aligned from a conceptual point of view in terms of what the future of DTC look like, direct-to-consumer look like. And so, it wasn't the best offer financially but, to me, it was the best offer intellectually and philosophically. So, I sold my business to Wayfair in 2013. Christiane: And then, I went on their executive committee. I mean to say that it was a learning would be doing a disservice. It was like a full immersion into eCommerce with one of the best teams in the country, and by far, the best team in my particular category. And so, I learned so much from them. Christiane: And as I was sitting there, I was like, "What would make me start another business? What in the world after building one from the ground up and selling it, what would I do?" And so, I realized that if I could take my first business, which is really design-first and brand-first, and then merge that into what I had learned at Wayfair from a digital commerce-first perspective, that I might be crazy enough to do it again. And that's what I did. Stephanie: Yeah, that's amazing. So, what were the key learnings that you took away from Wayfair, and maybe the pitfalls that you saw where you're like, "Oh, I should avoid that."? Because when I was looking into Wayfair, I think they're still very unprofitable. And so, did you see things like that and you're like, "Oh, if you just adjusted this part of the model or this part of logistics, I wouldn't have to worry about that."? Or what kind of things do you take away from that experience? Christiane: So, I would say there's almost nothing wrong with Wayfair. And I'm saying that, I mean that honestly. First of all, Niraj, their CEO is one of the smartest digital executives in the country, if not the world. I think that he's very much following the taking market share approach pioneered by Bezos, of course. And so, I think we're just very much on the same path. He will own the furniture category online and he will very quickly, if not even now. I mean, the last quarter was insane for them because now we're all sheltering at home and [inaudible] in a very different way than we did maybe nine weeks ago. But he'll take market share and he will be very profitable, and he'll own furnishings online. Christiane: There are other companies that have pursued that line of growth that weren't necessarily as equipped as he is. And he's equipped to do that. So, as relevant as that is in the post-WeWork discussion, I think in his particular case, he's already got the groundwork done to be able to do that and do it fairly flawlessly. I think for me- Stephanie: I mean, definitely still... The first company that comes to mind when I do think about buying furniture or looking for anything, even above Amazon and Walmart... I mean, they're the first ones I would go to so I agree. Christiane: Also, because they've got the best selection and they've also got the back-end figured out. And so, they taught me things like overpack centers. I was like, "What is an overpack center?" And so, they take- Christiane: They have overpack centers where they take in the goods from the manufacturers and they overpack them, so they don't break. And by diminishing the chance of something being damaged, not only do they make the customer experience better, which is really necessary in this day and age, but they also ensure that their margins don't get completely depleted by goods that arrive damaged. And so, it's not a crazy thing to do, but at the end of the day, it's totally crucial. Christiane: So, I mean, they taught me so much about, first of all, UX, customer experience, and then the logistics and the profound necessity to really think about delivery in a way that is beyond just parcel delivery or white glove delivery. They really think about it from a 360 perspective all the way from margin protection to a really flawless customer experience. Some of the things that you don't necessarily learn when you're building a design brand, I learned at Wayfair, so I'm forever thankful. Christiane: The difference is that they're like Amazon, they're a marketplace. And so largely, they don't design and produce their own SKUs or their own products. And they don't need to because their value prop is that in COVID-19 when every single person in the country, all of a sudden, needed some kind of a home office and/or home school. I mean, you went right to Wayfair and you ordered a desk and they came to you perfectly, right? Christiane: I wanted to take the ideas of brand and design but apply the Wayfair rigor of digital thought around how I executed this next brand, some of the things like having no inventory, having exclusive product, having a 3D studio to do the photography, dropship, largely dropship the product. So, instead of sending it through a more expensive white glove delivery, have it lightly assembled so that UPS or FedEx could do the delivery. And so, all of these things add up to really beautiful customer service, exclusive custom product to the customer, and then margin improvements around delivery, around no inventory, around a decreased cost in photo assets. Christiane: So, what I wanted to do is I challenged myself to think of all of the substantial problems with a home furnishings business, solve them first, and then start the business. And so, that's how I did it this time. Stephanie: That's super smart. So, how long has The Inside been operating and how's it doing today with everything going on? Christiane: So, I left Wayfair in 2016 and I called up my favorite supplier. She went into business with me on a B2B beta way. And so, we did that for close to two years. And then, I met the extraordinary, Kirsten Green of Forerunner, and she said to me, "This is really interesting, Christiane. Why don't I write you a pre-seat check and you go figure it out." Christiane: And so, we came out of beta in July of 18th. We're a year and a half in, and it's going very well. It's going very well. In this pandemic, I did not have the category breath that Wayfair has which made this a very interesting business time for them, but enough of a product breath that I think that we're helping people improve their homes on a daily basis right now, which is what we set out to do. Christiane: And listen, I feel extraordinarily lucky that it's a digital-first company. I don't have stores, I have a very lean staff. We were working from a work kosher, which we closed down at the end of April. So, we are going to be dispersed until, at least, the beginning of 2021, so we won't have an office. We can do all of this virtually. We hold no inventory, so we have no warehouses. Essentially, we had to let go two people just to preserve the business. But we've come through this, I think, as well as you can. My whole MO right now is making sure that nobody loses a job, really, because that's the scariest part of all of this is the unemployment numbers. I mean, that just keeps me up at night. Stephanie: I know. Yeah, seeing how high they're trending is definitely that's scary. Was there any big digital pivots you had to make or that you made quickly when COVID-19 started, or right now? Christiane: Well, I think that what we did... Apparently, from my digital marketing, either cohort or people that we work with, there are three DTC areas that have done very well in this particular pandemic, I mean, the Starling pandemic, so this pandemic, but it's athleisure, home, and alcohol. So, those three things had extraordinary growth. We happen to be in one of those categories. Christiane: I think one of the things that we did, which I think, anybody in a growth category in this particular time, we stayed the course with marketing. So, a lot of people caught their marketing. And what we're seeing is customer acquisition costs have come down, the cost for all of these paid marketing initiatives across all the platforms have come down. And so, we really leaned into that. Christiane: The other interesting thing that's sort of trend that's come out of this is not the digital marketing, I don't know if you've noticed this, but a lot of people are doing direct mail. Direct mail a huge resurgence obviously, depending on the category you're in, but people are home, and they're reading their direct mail. Stephanie: You shifted into that space of it? Christiane: We're looking into it now. Stephanie: Cool. Yeah, that's great. When you were first building The Inside, were there certain key technologies that you leaned on to build up the website, or are there any favorites that you utilize? I mean, I saw you have quizzes on the website, which seemed amazing. Is there anything specific where you're like, "This is my favorite piece of tech we use or a plug-in how we build our website." Any details around that? Christiane: Well, it's funny, this is our third iteration of our website. Christiane: So, we actually had to build our site from the ground up, which has its challenges. Christiane: One of the things that happened to us is we were on a really new version of Java, and Google couldn't index our site in the beginning so we had to do all kinds of back-end hacks to fix that. But for like three weeks, we're like, "Why is our traffic so bad?" And then, we realized that we weren't showing up at all. Stephanie: That's not great. Christiane: No, it's so horrible. So, just all these learnings along the way have been really interesting. So, because of the customizable aspect of our business, we had to build our own site from the bottom up, and that's given us the ability to keep growing our SKU count and keep allowing people to customize each and every one of the pieces. Christiane: I think that there's plug-ins. Everybody loves the Affirm or any kind of extended payment plan. There are things that are so unbelievable like Apple Pay and Amazon Wallet and all these things. If you don't have them, I mean, you're putting yourself at a huge disadvantage. I mean, they're not necessarily plug-ins, they're more payment tools. Christiane: I think the name of the game now is, it goes right to the core of my book, is making the experience frictionless. I mean, this is philosophical, but I think if frictionless extends even beyond that digital aspect of our lives, people are used to getting what they want, when they want, at the price they want, with the look they want, because of... Christiane: And I would say that Bezos might be the grandfather or the father of the frictionless experience. I mean, he changed the way we consume, and buying, shopping, whatever, fundamentally, in the same way that Steve Jobs changed the way we think about media. I mean, Bezos changed the way we shop, and he made it frictionless for us, and he keeps going beyond. Because if you think about Amazon Prime, he made everything accessible to us in two days. I mean, not necessarily right now, but generally speaking, and that just removes the friction from everything. Christiane: And philosophically, it's given us time back in our lives, right? Especially, let's think about others, me as a mom, I never have to take two hours of my day to go to the toy store to get the Lego for my son, William's friend, Gray's birthday party ever. It gets delivered to my house and it takes me no time. And that time that I get back, I mean, pre-COVID, I think the digital generation looks at time in a completely different way and the generation that preceded that, right? Stephanie: I absolutely agree. Christiane: Yeah, because there is all of this found time, and I think the digital generation also understands that it is the only non-renewable resource, right? If you have money, you can throw it on almost anything, right? I mean, you can have a jab for a trainer or whatever, or if you're clever and you have to be resourceful like me, you can find, I don't know, a meal delivery service or the stretch class on Mindbody, or whatever it is you're looking for. There's ways to hack almost anything. The only thing we can't hack is time. Christiane: And so, the more frictionless your experiences are across every single thing you need to do every day from like your healthcare all the way down to your grocery shopping, the more of this found time essentially you get back or digital time. Christiane: Pre-COVID, the people were applying that to travel, experience, I don't know, wellness, self-care, working out, all these things. Because it's the first generation that doesn't have to wait in line to get their license renewed at the DMV. Stephanie: Yeah. I mean, that's definitely a very different generation now who knows nonsense and they're not going to put up with the old way of doing things. How did you think about designing your website and your customer journey to create that frictionless experience? I mean, like I said earlier, I love seeing the quiz. I actually took it to see what kind of bedframe I should buy. How did you think about designing things to make it easy for people to buy? Especially furniture, that's kind of tricky. People are usually used to testing it out. Christiane: They're used to testing it out. So, my caveat is the following, that is definitely a work in progress. We look at this every day in every way, I don't think we've made it frictionless yet but we're trying to. And I think that for home furnishings, in some ways, we have to act as your decorating friend, as well as your place to buy the product. And so, to the extent, we can make your choices easier, so the quiz or you can text us or email us or set up an appointment for a design consultation with us. If we can help you be your trusted friend and design advisor, that I think is one of the tools to a frictionless experience. Christiane: Like every other eCommerce site, there's table stakes things like, "If you don't like it, you can return it," and you have 30 days to return it. Because you know what, that's just the name of the game today. And also, we have to ship it to you for free because that's also the name of the game today. Christiane: So, there are things that have been institutionalized, I'd say, by Amazon first and then adopted by everybody else that are just table stakes. And so, we started out with those and that was, I think, like 1.0 of frictionlessness online. And then the companies that are really forward thinking are the ones that could build on that on a near constant basis. So, yeah, that's very much where we are philosophically and trying to make the UX better every day. Stephanie: Got it. What kind of metrics are you focusing on when you're making all these iterations and trying to make the experience even better? Are there certain things you pay attention to or that you sync up with your team every week and go over? Christiane: A lot of it is Google Analytics and then we look at the Facebook metrics for the paid marketing, all of these things. But some of the things we look at are, obviously, like the really basic ones like bounce rate. One of the things that people are looking at now is, they call it dwell time, how long people spend on each page and how in-depth they go. So, we look at that. Christiane: We look at who designs a piece of furniture, and then transacts, and then who abandons the cart and why. And so, we're trying to finesse the experience all the time so that people feel they're not stuck with paralysis of choice. Because I think the thing about customizing is that, especially if there's 16,000 different iterations you can possibly make, you might get paralyzed by choice. Christiane: So, the quiz is very helpful there because you may have learned that you like coastal mid-century, your favorite color is blue, here are three patterns that you like that are foolproof for you. And then, you can go from there. You can iterate from there. So, you can choose a brass leg or wood leg or whatever that works for the rest of your interior. But at least you've narrowed down to the extent you can, algorithmically what you like. And so I think that, I mean, all of those things are super important. Stephanie: And I think less choices is definitely key. Especially I've seen a model where they're populating an entire room for you of like, "Here's the whole entire bundle, so you don't even have to think about it. You can swap things in." And like you said, having someone that you can text is so super important, where you feel like you have a friend where you're like, "How would this look? What do you think about this? Show me something that's similar." I think all of those are really strategic. Stephanie: But when it comes to some of those metrics, how do you... For dwell time, for instance, I think any of these might lead you down the wrong path based on what's happening right now with the current environment where I heard that, well, times are up, but then conversions aren't maybe up at the same rate. Is there any metrics where you're like, "Oh, they might be reading into that the wrong way, and we shouldn't maybe take a quick action based on that right now." Christiane: I think that's right. I think people are... Because we have so much time, and content looks different from one person to the other, the content they like. So, if you're in the middle of decorating your house, you might be on all these sites, and because you have, all of a sudden, more disposable time at your fingertips than you have in the past. So, I think dwell time is important, but add-to-cart is really the thing you want to see, and then the final conversion. Christiane: So, we look at where people are hanging out from a GA perspective and then look at the add-to-cart and then look at the conversion on that add-to-cart. Of course, for us, the metrics that we want to focus on are getting from add-to-carts to conversion to the extent we can, and so trying to make the PDP and the the checkout page as flawless as and as inviting as possible to really get people to transact. Christiane: I mean, in front of that is as much inspiration as we can possibly allow people to consume, whether it's through Instagram or through Facebook Ads or through whatever means to get them inspired. But really, our job, especially on a site level, is to make it so easy that why wouldn't you buy it? And to the extent we can quell your paralysis of choice. That's really where we're focused right now, is really helping you design the space of your dreams digitally. Stephanie: Very cool. So, you just mentioned Instagram. I saw that you launched an Instagram Live series called Go Inside. Can you speak a bit about how you're utilizing that to potentially drive sales and the strategy behind that, and ROI that you've seen on that content or how you measure that? Christiane: Well, I think, for us, part of this... The interesting thing about the home furnishings business is that there are two distinct consumers, there is the DTCs, so the consumer you think about who wants to buy an upholstered headboard and goes on and chooses their fabric, and executes on that, but there's also the trade. Christiane: And so, our particular category has interior designers, and many of them who, at the end of the day, are a very big part of this business, and a very, very important customer to anybody in the home furnishings business because they are buying on behalf of multiple people. And if you make the whole experience frictionless for them, it's not just one bed every five years, it could be five beds every month. Christiane: And so, I think part of our Instagram strategy is really letting the rest of our community meet the interior designers that really work with our product, not only so that they can see what this community does, but also, at the end of the day, we would love our interior designers to get business and to really think about this, not only as a home furnishing company, but as a community that we're growing for people who love design and who want to, as we call it, live beyond the beige. And for us, that's really people who want to personalize their spaces, and think about their spaces as something that is theirs and that is customizable, in a way that's frictionless. And so, by going live with our interior designers, we're introducing the world to this great community of people who can service that. Christiane: A little early for ROI right now, but if we circle back in a little bit of time, I can let you know, because data has to have like a decent subset, right? So, we just launched a home design 30-minute consultation, and that's really helpful in terms of conversion. Because if people get you on the on the line and walking through their spaces and really helping them, chances are it's the kind of help that they're looking for. So, we find that useful. Stephanie: Well, how do you think about scalability when it comes to having those one-on-one interactions with the customer and consulting them on the products and whatnot? Christiane: Well, that's where these two things dovetail together, right? And so, if we build a really beautiful, robust design community that is local... Because every different area has a different design philosophy. In California, you can live indoor or outdoor, in New York, a lot less. And so, if I can introduce you to a design in your area via Instagram Live, and he or she is showing off some of the projects they've done, there's a good chance that you will then reach out to them and let them know that you were introduced to their work on The Inside. Christiane: And the rest, I think, is just great for everybody involved. I mean, that's my business philosophy. I love a win-win-win, so the customer wins there, the designer wins there, and we win there not just because of a sale, but because we've made somebody's home and life better. Stephanie: Yeah, that's a really good strategy. And this thought that you are partnering with the designers and having them do the consultation, that's super smart, where you don't really have to worry too much about hiring a bunch of people and customer support to do it who don't really have good design principles probably. Christiane: Yup. That's how we'll scale. So, we're just at the inception of this, but you get it, right? So, they can meet Maureen Stevens on Thursday night or tomorrow night, and if she's in New Orleans and if they love her design, they can call her up. And when she finds out that they were sent to her via The Inside, then she'll most likely, I mean, hopefully, use one of our upholstered beds in her next project. But even if she doesn't, if somebody gets a better interior because of something we did along the way, then I feel pretty good about that. Stephanie: These micro-influencers and designers who are helping with these consultations, are they starting to request metrics and wanting to see data and things that your team will have to start supporting eventually? Christiane: I hope so, but not yet. I hope that... Listen, that's part of that frictionless post-COVID change. I think everybody is going to need data, digitally-driven data, so that they understand exactly what the reach is beyond this traditional business models that they've had prior to all this. Stephanie: Yup. I think that because of COVID, a lot of people are definitely putting on their entrepreneurial hats and they're going to want to see those metrics. And I think it'd be really interesting to have some type of leaderboard that would show which designer is doing the best and who's helping customers, and just gamify it a bit. Christiane: That'd be so much fun. It's almost like you're at, whatever it is, flywheel and who's biking the fastest. Stephanie: Yeah, I know. Just implement that tomorrow. Easy. So, are you- Christiane: Stephanie, I'm going to take a note right here and actually do that. That's pretty interesting. Stephanie: Yeah. I think that's where a lot of the world is going when it comes to gamifying certain purchases and making it more fun. Well, when it comes to gamifying, are there any pieces of tech that you're thinking about? I was just playing around with IKEA's app where they have AR that you can put the product in your room, which was really fun to play with. I was just putting full-on dressers on top of the bed and just being silly with it. But have you thought about doing that since your products are so unique, it seems like it would be really good to get them in the room where people are trying to design it? Christiane: Absolutely, yes. And in fact, we were talking to a company in Palo Alto, who was on the forefront of this, probably right around the corner from you. Stephanie: Oh, we're neighbors. Christiane: Yeah. And they are pioneering this incredible drag and drop. So essentially, you can take a picture of your room, and then you can drag and drop furniture into it. It's so well done. It's so well done that they can tell where your window is and they can have a shadow underneath the furniture so that it looks perfectly real. Interestingly, a lot of the technology that people use for gaming is really applicable here. So, it can create a really unique and kind of true-to-life experience. Christiane: So, yes, we're looking to this all the time. I think that as a brand spanking new startup, we're trying to make sure the fundamentals are frictionless before we add all kinds of layers of complexity to the customer experience. So, we want to make sure that it's really easy for you right now to go in and say like, "I love the modern platform bed and I like it in polka dot. I'm going to transact," versus... Because I think that we got to make sure the customers where we are in terms of technology, too. So, I think we're taking baby steps there, but the answer is absolutely yes. And all of that technology is fascinating to me. Stephanie: Yeah, completely agree. I'm definitely watching that market closely and it seems like people are leaning heavily in, but agree that until you understand how you want the customer journey to work and the product to work and everything, I think... Stephanie: We were just talking with someone from Lenovo who's saying that after years of being in business, you have to just start killing a bunch of things because too many things build up and it starts worsening the customer experience. So, it's probably good to figure everything out first before pulling in a bunch of new trendy tools. Christiane: Yeah. We need to have a really beautiful conversion rate indicating to us that the customer journey is frictionless before we can start throwing pretty complex essentially gaming ideas at them. Stephanie: Yup. And it would seem like you would need a pretty large catalog as well if you're going to develop an entire AR app for your company. I mean, people probably slip through placing furniture. I mean, at least that's what I was doing. I was like, bang, bang, bang, bang. I was putting in front of everywhere. It seems like I would need a pretty large catalog for that, too. Christiane: I think that's right. I think that's absolutely right. And so, somebody like IKEA touches every part of your house. I mean, we're too young to have that kind of SKU count. It has to be in every single category, right? You can't just have the dining room chairs, you have to have the dining room table too. So, we'll get there. We're not there today. And so, I think that you're right. That's a very good point. And so, IKEA is a layup for them. It's a layup for Wayfair as well. Stephanie: Yeah. Are there any specific follow ups you do with your customers to keep them coming back, or ways that you're acquiring new customers that is maybe unique? Christiane: What's great about our category is that design is a process, right? I mean, even if you hire an interior designer, it usually takes quite a while. And also, people are thinking about their homes in a different way than they used to. It's all these things where it's done, you live in it, and that's it. I think people are constantly upgrading or adding in seasonal elements. And so, once we know you, Stephanie, are coastal mid-century from your quiz, we can keep sending you design ideas that- Stephanie: Did you just see my quiz? Christiane: No. Is that- Stephanie: That's what I was. I'm like, "Did you see me?" Christiane: But I have a feeling. Well, first of all, I can see your personal file from our Zoom earlier today, so I- Stephanie: You mean, hoodie and sweatshirt? Just kidding. Christiane: I also know where you are. I know how old you are. I know where you went to school. But this is all I do all day long, so I can pretty much- Stephanie: You're good. Christiane: ... figure it out. So, since you are coastal mid-century, I would know what to send you as a follow-up. I don't know if you have outdoor space or not, but I might send you some really cool outdoor furniture that would work with the bed you had. I will try and assist you in decorating your space, getting the home of your dreams pretty subtly until one day, you pick up the phone and say, "Hey, Christiane, will you just call me back because I want to do my entire living room?" And I will say, "Of course," and I will call you back and you'll FaceTime me through your living room and we'll decorate it. Christiane: But until then, I'm going to show you all the beautiful things you can have at very reasonable prices to make your space exactly the mid-century coastal dream you want it to be. Stephanie: That's great. It's a good process. So, to pivot a little bit, you've written a couple books and I'd love to dive into them because they're all around everything eCommerce, it seems. And so, if you want to maybe start with your most recent one or your first one, whatever one you want, I would love to hear about them. Christiane: Well, so I've written three books and I'm working on two other ones right now. But the first book I wrote was called Undecorate and it was really, for me, that watershed moment in design when I realized that the way people approach their interiors was no longer going to be like, "I design it. I live in it for 25 years. My kids take a few things when I die and that's the end of it." I realized that people were approaching their interiors the way they were approaching fashion. And that was largely because for the first time ever, things like Pinterest, that was right after Instagram launched... But all these things, all of a sudden, we were surrounded by content and media in a completely different way. So, you didn't have to buy a magazine to look at a beautiful interior, you got to see it all day long on your phone. Christiane: And so, what that did was, I believe, it raised the design IQ, not only of our audience in the United States, but globally. And so, all of a sudden, people are interested in interiors, they're interested in design history. They're interested in all these things that they weren't before and they think about their spaces in a less static way. So, I wrote that book. Christiane: And then, I followed it up with a book called The Finer Things, which was my first Instagram-generation encyclopedia of the decorative arts on the same day, and I'm writing right now the Instagram-generation encyclopedia of important furniture. This one's take me a long time, I think, four years to write. It's a big project. [inaudible] is the one I'm writing about furniture right now. Will probably take me between two and a half and three. Christiane: And then, I wrote Frictionless, which is really my first business book. Because I realized that I had started a business out of college in 2000. I grew it organically for 13 years. And if I hadn't written a book at the end of that journey, it would have been useless. It would have been fire-starting kindling at this point, because everything had changed, every single thing. Stephanie: It makes you wonder if you can rely on books these days anymore because, I mean, especially around eCommerce, everything's new and so quick. It's like what sources should I even look at to stay up to date with things? It's definitely probably not a book. Christiane: Yeah. I mean, I sat and thought what is the underlying differentiator? What makes something win or something lose here, right, if I look at all the incumbents in my industry. But just generally, what is it? What's the winner or loser? And what I realized was that it was the frictionless experience that allowed somebody to get into a, it could be a crowded category. Christiane: But if you can do in the least invasive way, you will win because all people want is as few clicks as possible to get exactly what they want with the commerce table stakes and have it delivered to their home and they don't want somebody calling them up with a delivery time. They don't want 37 phone calls. They don't want a helpline where nobody helps them. When you get into those scenarios, you're like, "I'm not doing this. I'm never coming back." Stephanie: Whenever someone wants to call me, I'm like, "Oh, can we not? And don't leave me a voicemail. Can you just text me, please?" Christiane: Yeah, just text me. Or my favorite thing is Slack. Just Slack me. Christiane: Slack is frictionless. I mean, it's beautiful. Christiane: And so, experiences like that, I don't know, equal parts art and science, I think is the big differentiator. We, as human people, now that we've experienced it, that's what we want. We want the Slack experience in every single facet of our life. And if it's not- Stephanie: No one's going back after that. Christiane: No, no. And if it's not that, then you're like, "Why does this suck so badly?" And then, you find the experience in that, I don't know, that milieu that you need, and you can find it. I mean, if you can't find it today, you'll be able to find it soon. And that's what every business should go after. Christiane: Because all the rest of it is table stakes, right, like fast and free delivery, great design. You can do those things, but to do it in a frictionless way is what's going to change your business or give you the competitive advantage you need to take market share. I mean, that's what Wayfair taught me. And when I sold to them and I understood how far ahead of the commerce game they were, it was amazing to me. Stephanie: Yeah, that's such a good experience. When you were doing your research for Frictionless, was there any surprises that you found or companies that you're following that were doing something surprising that you hadn't thought of? Or just a good process that you were like, "Oh, that's really neat. I can see why it works for them."? Christiane: There's so many nuggets in this book. I mean, I find just talking to the founder of Ixcela, she does a gut biome. You send in your... I'm obsessed with that. You send in your blood sample through the mail. I mean, the idea that we can have MIT science level help digitally is amazing to me. I mean, all of these... That is going to be the outcome of this particular pandemic because what we're realizing is that all of the things we thought we needed to do like endless in-person meetings, we just don't need to. I mean, I will never take 60 subways in a day in New York again to go to in-person meetings unless they're absolutely necessary. Christiane: So, I'm thinking about my life through the lens of frictionless experience. Those things, that's a lot of friction, like running around, being late, being stressed, when we don't need to do it. I mean, Zoom has also changed our lives, all of these platforms. Christiane: And the interesting thing is that I believe the entire world, regardless of what generation you are, just got schooled in technology, right? We all just got fully immersed in what it means to be a digital citizen. Christiane: Even my 75-year-old mom in Ottawa, Canada knows how to use Zoom now and thinks it's the greatest thing ever, and I'm like, "Mom, I told you so." But sometimes it takes being forced into something to realize how extraordinary it is. And now she realizes she can have all of her grandkids all over the world on one Zoom call and everybody can talk to each other. How amazing is that? Stephanie: That sounds very similar to my parents as well. They were teaching me how to put backgrounds on Zoom. I'm like, "Mom, I got it. But thank you." Actually, she did send me a pretty funny article that showed how to loop a video on Zoom so it looked like you were moving around and paying attention in a meeting, which I guess her... She's a teacher, so I think some of her students were doing that. They were looping themselves just moving around a few times, and it looked like they were really on board with the whole lesson. Christiane: Oh, my God. That is hilarious. Stephanie: I'm like, "That's good. Thank you for sharing that wisdom." Christiane: One of the partners that we're working with at The Inside, it's a very big home furnishings company and they are pretty sophisticated digitally, and all of them have a constant Zoom competition of who has the coolest background. Apparently, somebody had something like a 1980s workout video. That was fantastic last week. These guys are thinking about this on a near constant basis like your Zoom background now is a reflection of who you are and how creative you are, how digitally savvy you are. I think it's hilarious. Stephanie: So to zoom out a little bit, what do you think the future of online commerce looks like after the pandemic's over? Do you think things are going to shift back a bit to how they were? What kind of disruptions do you see coming down the pipe? Christiane: People would think "we're going back to normal," I think normal has changed. And I firmly believe that the companies that weren't thinking digitally are thinking digitally very seriously now. Christiane: Because as I told you, here I am in SoHo, New York and it turns out when there's a pandemic, nobody lives here. At 7:00 at night is when we all cheer. I mean, there's now six of us on my block who I see every night, and everyone else is gone. And there is one coffee shop that's open, and that coffee shop very early on had a contactless app. So, you could order your coffee in advance and then go and pick it up. Nobody touched anybody with gloves and a face mask on. I've gone there every single morning for the last nine weeks because I want to get out of my apartment and I want to see some of the world, and they have really good coffee. Christiane: And across the street from them is the fanciest coffee place in New York that people are die hard lovers of, and you know what, the doors are closed and they never came up with a contactless app and they never figured out how to digitally bring themselves into this particular pandemic and keep their business going. And I think that that's only like a neighborhood version of what the rest of commerce is going to look like, and not only commerce, just like service as well. I think that people are going to have to think about how to pivot their particular businesses digitally as quickly as possible. Stephanie: I don't think this will be the first event where businesses have to come online quickly and figure it out. And we'll definitely see the people who did do that this time and the ones who didn't. Christiane: Yeah, especially some of the ones that didn't and who are waiting for things to go back to normal might not make it through this. And that breaks my heart because there are fairly... You could probably scrappily do something fairly quickly, but you have to want to. And I think that people that didn't have their head in the sand... Is that what the ostrich does? Stick their head in the ground? Stephanie: I think so. Christiane: If your head wasn't in the sand, and you were iterating, or at least pivoting during this, it's going to serve you really well on the other side. Stephanie: Mm-hmm (affirmative). Yeah, it seems like it'll be, well, it is an environment right now where people have to learn quickly, but they'll probably look back and be like, "Glad I did that." We learned and we moved at the pace that normally would have taken us maybe on a five-year roadmap, we were able to get it done in a week or two weeks. We got pushed into that, but I'm sure they'll look back and be happy they did. Christiane: But also, look at the very fast category options. I look at the home furnishings category where, I don't know, it'd be those between 20% and 25% of consumers were willing to buy the category online. I think, in the last ten weeks, it went up to 60% or 70%. I mean, that is massive, world class adoption in a very short period of time. And I would imagine that that is universal across some of these categories. So, it'll be really interesting to see what happens post the pandemic. Christiane: But the people that are listening to the CDC won't be rushing out and shopping and going to the beach as quickly as... Some people will and some people want. So, I think that digital adoption is going to be extended, at least for 18 to 24 months, if not, forever. Stephanie: Yeah, I completely agree. So, before we move into the lightning round, which I'll explain, is there any other thoughts or ideas you have that you want to share? Christiane: No, I think we've covered up everything. I mean, I could go off... You and I are philosophically aligned that this is the way of the future. I mean, I could talk about this for days, but we need a whole Round 2. Stephanie: Yeah. It'll be really interesting to see what the landscape looks like in 8 to 10 months, if not, and then again in 24. Because I think you're right, I think that the people that are thinking on their feet and iterating constantly and really pivoting their businesses to be digital-first in whatever, incumbent-second are the people that are going to win here. It'll be a really fun way to look back. Stephanie: All right, then the lightning round, which is brought to you by our friends at Salesforce Commerce Cloud, who sponsored this podcast, of course. Christiane: Excellent. Stephanie: This is where I... Yes, they are great. They're amazing. Christiane: They are. Stephanie: This is where I ask you a question and you have a minute or less to answer. Does that sound good? Christiane: Sure. Stephanie: All right, what's up next on your reading list? Christiane: What's up next on my reading list? Oh, I have a really good friend in New York City who just wrote a book, Lauren Sandler, and I'm going to read her book next and it is called Christiane: Her new book is called This Is All I Got, and it's A New Mother's Search for Home. She is an investigative journalist. She writes for The New Yorker and New York Times. And she actually followed a single mother through the shelter system in New York. But I've just started it, it's pretty amazing. Stephanie: I'm going to check that out. Christiane: Yeah, it's pretty amazing. I'm trying to think what else? What am I reading that's like business-related? What is it? Harder Things? I just started it. Stephanie: The Hard Thing About Hard Things? Christiane: The Hard Thing About Hard Things is the business book that I'm reading right now. My editor at Harper who did Frictionless, also was the editor on Ben Horowitz' book. Stephanie: Oh, cool. I got to read that. Christiane: Yeah. I highly recommend that one. Stephanie: Highly recommend? Christiane: Yeah. I think that there are probably universal truths. And also, we're going through hard things right now. And I think it's people that are accepting and fluid in the hard things that end up being okay. Stephanie: Yeah, I completely agree. What's up next on your podcast list? Christiane: On my podcast list? Oh, my God, there's so many on my podcast list, but I'm stuck on the daily right now, if I'm honest, because, first of all, the news is so completely crazy and riveting. And also, I'm obsessed with all the COVID data. You know, I just had the test because my son was exhibiting some symptoms, and all three of us are negative. Stephanie: That's good. Christiane: Yeah, it's really good. But as a parent, the whole Kawasaki manifestation of this is very scary. Because the first bill of goods we got sold was that, "Oh, if your kids are under 20, you're fine." I was like, "Great." I don't care if I get it, I'll figure it out. But if my kids get it, I don't know what I'm going to do. And now, that's not the truth at all. So, that's generally where you'll find me. It's hard to take your ears away from the news right now. Stephanie: I know. Yeah. I have to, every once in a while, take a break because I have three kids under two and a half. Christiane: Wow. You're like me. My kids are 21 months apart. Stephanie: So, who do you follow in the industry or any newsletters or sources that you go to to stay up-to-date on all things eCommerce? Christiane: Wow. I mean, everything, like Crunchbase and TechCrunch. Oh, and I've been watching some of the podcasts, some of the live stuff on Extra Crunch. I'm trying to think eCommerce. I mean, there's just so much of it. I don't know, where else do I follow? Stephanie: Or if nothing comes to mind, we can also skip this one. Christiane: Okay. I mean, all of the above. And also, all the inbound newsletters and things like that. But just generally, the newspaper. Stephanie: Oh, newspaper. Okay. The last harder question is what's up next for eCommerce professionals? Christiane: What's up next for eCommerce professionals? Wow. Stephanie: Big shift. Christiane: Well, I think that everyone is going to have to become somewhat of an eCommerce professional first of all. I don't think digital and analog are going to be two separate things anymore after this particular pandemic, and I think that everybody out there is understanding that in a pretty profound way. I think that digital immersion is not only necessary, I mean, I think it's the only way to actually stay relevant and push your career forward. Christiane: Part of the reason that I wrote the book was also to try and understand being the parent of two children, what the future would look like for my kids and what does that mean for college and all these things? Because I wanted to understand 72% of people want to be entrepreneurs, and what does that mean? And so, I think that if they think about that from a digital perspective, it's actually a pretty great place to be, right? It means you're immersing yourself in the digital aspect of things. I think that it's not just eCommerce professionals, it's going to be every single professional. Christiane: I do think when I look at the landscape, that the content part of this is really important, right? Because even when I was at Wayfair, I mean, we did content but it wasn't merged the same way. So, your AR question I think is really important. I think that we're going to shift online for a lot of the things that we did in analog ways before this. Christiane: So, if I'm an interior designer, I'm not thinking about what my career looks like when I come into your house, I'm thinking about what can I learn online so that I can do it for you from a distance, right? And I would apply that to every single aspect of every single job out there. If I have an analog job, how can I digitize that? And I think everybody's going to have to think about that. Christiane: I mean, look at doctors are doing it through telemedicine and designers are doing it through FaceTime. You can go down every single career. I mean, pharmacists are doing it through telemedicine as well. One of the people that I profiled in the book is Eric Kinariwala from Capsule in New York. And I mean, that's a genius business because he's delivering everything from the drugstore, all of your pharmaceutical needs, anything that your doctor has prescribed, you can get delivered to your home. I'm talking to him next week, but I think he probably crushed it in this particular scenario. Christiane: So, I think there's no... You're not on one side of the fence or the other, like this silo in the company does eCommerce and this one does regular commerce. I mean, I think that the two now are going to be forever conjoined. Stephanie: Yeah, that's such a good point. Completely agree. Well, this has been such a fun interview. We definitely need to be back for Round 2. Where can people find out more about you and The Inside and your upcoming book? Christiane: Well, my upcoming book is at frictionless.pub, and you can get a copy of it there. It links to Amazon and Barnes and Noble and every other great book place to buy books. The Inside is theinside.com. And the rest, there's an endless breadth of information on Google. Stephanie: Yup. Awesome. Yeah. Thanks so much for coming on the show. It's been such a blast. Christiane: Thank you. Thanks, Stephanie.  

In episode one, experts talk about the forced acceleration of innovation and share the technologies and behavioural shifts on their radars. Tech and media analyst Benedict Evans discusses how he anticipates consumers will form new habits; Forerunner Ventures founder and managing partner Kirsten Green shares the technologies influencing her investment portfolio; and Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion, looks at the future of fashion’s tentpole events. See acast.com/privacy for privacy and opt-out information.

Founder of Forerunner Ventures Kirsten Green talks with Upfront Ventures partner Michael Carney about her path to starting and building a consumer-focused firm; how her investing process and thesis has evolved; building a diverse investing team; the challenges of building and acquiring consumer businesses; and how the environment is improving for female founders and funders.

In this episode, Kirsten Green discusses the investing approach that has guided her success as a venture capital investor in fashion, beauty and lifestyle brands, as well as her views on the constantly-shifting consumer landscape. The interview is moderated by Goldman Sachs' Kathy Elsesser. Date: October 23, 2019 This podcast should not be copied, distributed, published or reproduced, in whole or in part, or disclosed by any recipient to any other person. The information contained in this podcast does not constitute a recommendation from any Goldman Sachs entity to the recipient. Neither Goldman Sachs nor any of its affiliates makes any representation or warranty, express or implied, as to the accuracy or completeness of the statements or any information contained in this podcast and any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed. The views expressed in this podcast are not necessarily those of Goldman Sachs, and Goldman Sachs is not providing any financial, economic, legal, accounting or tax advice or recommendations in this podcast. In addition, the receipt of this podcast by any recipient is not to be taken as constituting the giving of investment advice by Goldman Sachs to that recipient, nor to constitute such person a client of any Goldman Sachs entity.   Copyright 2020 Goldman Sachs & Co. LLC. All rights reserved.

Forerunner Ventures founder and managing partner Kirsten Green talks with Recode's Kara Swisher about the thinking behind her investments in companies like Dollar Shave Club and Glossier; the messy culture struggle at luggage startup Away; and where innovation comes from in today's tech industry. Plus: What are the advantages of being a female venture capitalist, and does the VC industry have to change? Featuring: Kirsten Green (@kirstenagreen), founding partner, Forerunner Ventures Host: Kara Swisher (@karaswisher), Recode co-founder and editor-at-large More to explore: Subscribe for free to Reset, Recode's new podcast that explores why — and how — tech is changing everything. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode and @voxdotcom Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is one of the most sought after e-commerce investors in the country: Kirsten Green. Kirsten is the founder of Forerunner Ventures, and made early investments in companies like Birchbox, Glossier, Outdoor Voices and Bonobos. Plus, she was the only one to invest in two of the biggest e-commerce sites of the past few years: Jet.com and Dollar Shave Club. This year Kirsten was named as one of Time's 100 Most Influential People in the World, and one of the Most Powerful Women in Tech by Forbes. On this episode, Kirsten talks about the magic of instincts, how she chooses which brands to invest in, and shares invaluable advice on what to do when pitching a potential investor.

In this podcast, Andrew Dudum and Mayra Ceja discuss his recent $100m raise at $1 Billion Pre-money and the best advice he's received from Peter Thiel & Kirsten Green. Andrew is also co-founder and General Partner at Atomic, a venture-builder backed by Peter Thiel, Marc Andreesen and many of the world’s best investors. Andrew attended the Wharton School. San Francisco-based Hims is also backed by Forerunner Ventures,  Founders Fund,  Redpoint Ventures, SV Angel, 8VC, Maverick Capital and more. Sign up for our newsletter on VentureUnplugged.com and follow Mayra on Twitter @mayraceja007. This podcast is presented by Republic is an investment platform for private companies to raise capital and everyone to invest.

Bloomberg's Emily Chang sits down Maha Ibrahim, General Partner, Canaan Kirsten Green, Founding Partner Forerunner Ventures and Aileen Lee, Founder & Partner, Cowboy Ventures to discuss the need for more women in venture capital,  trade tariffs impacting VC spending, Facebook's future leadership and regulation in tech.

If you stop and think about it, the category of home furnishings and home design is one of the most daunting to take online. As much as we have come to take the success of companies like Wayfair and One King's Lane for granted, think of the logistics involved in a digitally native business that sells sofas, dining room tables and beds. And what about white glove service, damages and returns. Complicating things, any home furnishings retailer is required to serve two masters: the trade and the retail consumer. To put it mildly, not for the faint of heart. On this episode of The Medium Rules, host Alan Baldachin sits down with Christiane Lemieux, founder and CEO of The Inside, the direct-to-consumer home furnishings brand focused on made-to-order, customizable, affordable furniture with a high design, contemporary aesthetic. Prior to starting The Inside, Christiane founded the extremely popular home furnishings/lifestyle brand Dwell Studios, sold to Wayfair in 2013. Alan and Christiane engage in an entertaining, informative and lively conversation in which they go deep under the hood of the current online retail environment for home furnishings, covering logistics, media, customer acquisition and design. Christiane also walks through the highs and lows of her 20+ year career as a design entrepreneur, author and philanthropist, including her start as a curator for the landmark 90's home furnishings brand Portico, through the founding of Dwell and its sale to Wayfair, her time at Wayfair and lessons learned, and finally to the launch of The Inside in 2016 in collaboration with Kirsten Green and the team at Forerunner Ventures. Christiane also talks about her new book project on entrepreneurship and what makes entrepreneurs tick. We hope you'll tune in, listen and watch this great conversation.Find the the full video interview at: https://youtu.be/4ha5mbYMZCEBe sure to like and subscribe to our YouTube channel at: https://www.youtube.com/channel/UCL4dksGw2Iagf3F2jUPLorg?app=desktop Hosted on Acast. See acast.com/privacy for more information.

Kirsten Green is the venture capitalist behind Reese Witherspoon

Jason Stoffer is Managing Partner @ Maveron, the consumer-only venture fund backing a new breed of brands. Their stellar portfolio includes the likes of eBay, Zulily, General Assembly, Allbirds and Dia&Co, just to name a few. As for Jason, Jason is the master of all things consumer education, e-commerce and marketplace businesses. He has been a Board Member of a number of category-leading consumer businesses, such as zulily (Nasdaq: ZU), General Assembly (acquired by Adecco), Common and more. Prior to Maveron, Jason was Senior Director of Strategic Operations at Career Education Corp where he saw the business scale to a market cap of over $4.5Bn. In Today’s Episode You Will Learn: 1.) How Jason made his way into the world of VC from the world of journalism? What were his biggest takeaways from seeing the boom and bust cycle of 2001 and 2008? 2.) Why does Jason believe that moats matter as much, if not more than brand today? How can founders look to create the strongest form of defensibility? How does Jason analyze the 2 paths for consumer businesses today; raise large amounts of capital and buy growth or raise little, grow slowly, understand unit economics and channels over time? Does Jason think we will see a graveyard of immensely funded consumer businesses? 3.) How does Jason view paid acquisition today? Does Jason agree with Peter Fenton. "there is a lack of free and open distribution in consumer today"? When does Jason believe that consumer founders should really focus on CAC/LTV? What metrics really matter in the early days for consumer? How does Jason analyse acquisition channel mortality? When does he mean when he says, "CAC works, until it does not"? 4.) Jason has said before that "VC is a struggle". What elements does Jason find most challenging? How does Jason deal witht he shit hit the fan moments as a VC? Can VCs in this hyper-competitive world be openly vulnerable in Jason's eyes? How has Jason seen his approach to hard and challenging situations in VC develop over time? 5.) Does Jason believe we are in a consolidatory environment today or will we see the next generation of mega consumer brands being built? When investing, does Jason ask, who is the potential acquirer? Why? What multiple is achievable? Would Jason agree with Kirsten Green that "Amazon does more to make the market than destroy it"? How does Amazon affect Jason's investment philosophy and approach? Items Mentioned In Today’s Show: Jason’s Fave Book: 100 Years of Solitude Jason's Most Recent Investment: Imperfect Produce As always you can follow Harry, The Twenty Minute VC and Jason on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC. Are you told your standards are too high, well The League is the app that tells you to keep them that way, they know your time is valuable so simply tell them your preferences and they will handle the scouting and vetting for you. Plus even better, your profile will only ever be seen by people who match your preferences, matches expire after 21 days and so there are no drawn-out games and they even require LinkedIn to protect your privacy and block you from matching with co-workers and business connections. You can apply now by downloading The League on the app store or heading to The League.com Zoom is the fastest-growing video and web conferencing service, providing one consistent enterprise experience that allows you to engage in an a variety of activities including video meetings and webinars, collaboration-enabled conference rooms, and persistent chat all in one platform. Plus, it is the easiest solution to manage, scale, and use, and has the most straightforward, affordable pricing. And you can see for yourself! Sign up for a free account (not a trial!). Just visit Zoom.us. Culture Amp is the platform that makes it easy to collect, understand and act on employee feedback. From onboarding surveys to company-wide engagement, individual effectiveness and more, the platform manages multiple sources of feedback and connects the dots for you and that is why companies like Slack, Nike, Oracle and Lyft all trust Culture Amp. It enables leaders to make better decisions, demonstrate impact and turn your company culture into a competitive edge.  Find out more on cultureamp.com.

Kevin Thau is a General Partner @ Spark Capital, one of the best performing funds of the last decade with a portfolio including the likes of Twitter, Slack, Oculus, Medium, PostMates, Cruise (acq $1Bn) the list goes on. As for Kevin, he has led investments in Medium, LOLA, CTRL Labs, Aura and Haven. Prior to Spark, Kevin enjoyed an incredible 7 years at Twitter, when he joined they had less than 20 employees and 1m users and he carried roles such as Director of Mobile Products and VP of Business & Corporate Development. Before Twitter, Kevin was employee number 7 at Software.com (which became Openwave) where he helped ship the first mobile browser, mobile messaging services and mobile websites. In Today’s Episode You Will Learn: 1.) How Kevin made his way into VC with Spark having spent years in operations with Twitter and Silicon Graphics? 2.) What were Kevin's biggest lessons from watching the hyper-scaling of Twitter? What are the most prominent challenges companies face at this stage? What were his takeaways from working with product visionaries like Jack Dorsey & Sonos' John MacFarlane? 3.) As an operator turned investor, how does Kevin characterise his approach to working with portfolio companies? What were Kevin's early VC learnings from his discussions with Fred Wilson and Bijan Sabet on VC profile and psychology? 4.) Why does Kevin believe that VC is a game of "maximizing serendipity"? How does Kevin assess personal time allocation, today as a VC? What has Kevin found most challenging since making the move to VC from operations? 5.) How does Kevin assess the consumer landscape at present? Does Kevin agree with Kirsten Green that "Amazon does more to make the market than crush it"? Why does Kevin find Instagram such a special tool for evaluating brands? What does he look for in the Instagram profiles of these emerging brands that really excites him? Items Mentioned In Today’s Show: Kevin’s Fave Book: Moneyball: The Art of Winning An Unfair Game Kevin’s Most Recent Investment: CTRL-Labs As always you can follow Harry, The Twenty Minute VC and Kevin on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. NatureBox Unlimited snack plans offer all you can eat snacks for one fixed price per employee. Naturebox use simple ingredients you can trust to create bold flavors you can’t find anywhere else. All NatureBox snacks are free from artificial junk and variety is endless with options from sweet or savory to vegan or gluten-free. Simply choose the plan that fits your team’s unique snacking habits and select any of NatureBox's time-saving add-on’s. And beyond Unlimited snacks, you’ll receive perks such as free kitchen setup, no contracts, a dedicated account manager and more. Simply click here to and use the offer code VC20 to get 20% of your first Naturebox month.  Leesa is the Warby Parker or TOMS shoes of the mattress industry. Leesa have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is ordered completely online and ships for free to your doorstep. The 10-inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com to start the New Year with better nights sleep!

Kirsten Green is the Founding General Partner @ Forerunner Ventures, where she has raised over $250M from leading investors and has invested in more than 40 early-stage companies. Forerunner Ventures is the only VC firm to invest in both Dollar Shave Club and Jet.com, two of the biggest and highest-profile e-commerce exits in recent years, and counts Birchbox, Bonobos, Glossier, Hotel Tonight, Warby Parker and Zola among its portfolio companies. She’s been honored in Time’s 100 Most Influential People in 2017, named VC of the Year at TechCrunch’s 2017 Crunchies Awards, and is part of Forbes 2017 Midas List. In Today’s Episode You Will Learn: 1.) How Kirsten came to found one of the most successful early stage funds of the past decade in Forerunner? 2.) Question from Michael Kim @ Cendana: How does Kirsten view the optimal portfolio construction theory for a thematically specialized consumer fund? What is the one question Kirsten asks herself pre-investing in a startup? 3.) Question from David Pakman @ Venrock: Given the scope of consumer as a space, is Forerunner large enough to attain the required ownership levels? What does this mean for the future of Forerunner in terms of further funds, opportunity funds and entry points? 4.) What are the 3 core principles to developing an exciting investment opportunity in the consumer space? What commonalities do they have? What do you look for in a consumer brand founder that might be different from a software founder? 5.) Why does Kirsten believe that Amazon has done more to make the market opportunity than they have to crush it? What makes Kirsten believe we really are in the early innings for commerce? How will we see the notion of brand evolve over the coming years? Items Mentioned In Today’s Show: Kirsten’s Fave Book: Charlie and The Chocolate Factory Kirsten’s Fave Blog: TheSkimm Kirsten’s Most Recent Investment: Packagd  As always you can follow Harry, The Twenty Minute VC and Kirsten on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Namely is the all-in-one HR, payroll, and benefits platform your employees will love to use. It’s as intuitive as social media, but powerful enough to support the complexity of today’s workforce. Namely’s mission is to help mid-sized companies build a better workplace. See how Namely can transform your workplace at www.Namely.com. Eero is the world’s best-reviewed wifi. A system of eero and eero Beacons wirelessly connects to blanket your home in fast, reliable WiFi, so despite the increased number of devices with Christmas coming, you’ll still be able to get powerful mesh WiFi in every nook and cranny of your home, backyard included. No more dead spots, slow spots, drop-offs, or buffering — right out of the box. Eero is only available in the US and Canada and you can check it out here!

Today's guest is one of the most sought after e-commerce investors in the country: Kirsten Green. Kirsten is the founder of Forerunner Ventures, and made early investments in companies like Birchbox, Glossier, Outdoor Voices and Bonobos. Plus, she was the only one to invest in two of the biggest e-commerce sites of the past few years: Jet.com and Dollar Shave Club. This year Kirsten was named as one of Time's 100 Most Influential People in the World, and one of the Most Powerful Women in Tech by Forbes. On this episode, Kirsten talks about the magic of instincts, how she chooses which brands to invest in, and shares invaluable advice on what to do when pitching a potential investor.

Forerunner Ventures founder Kirsten Green talks about the blurring line between brands and retailers. She traces the history of shopping stores, malls and online, arguing that consumers today want to know more about brands, inviting them to enter their lives like a human relationship. Green also notes that the era of "you are what you own" is over and we've now entered the era of "you are what you experience." Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kirsten Green is the Founding General Partner @ Forerunner Ventures, where she has raised over $250M from leading investors and has invested in more than 40 early-stage companies. Forerunner Ventures is the only VC firm to invest in both Dollar Shave Club and Jet.com, two of the biggest and highest-profile e-commerce exits in recent years, and counts Birchbox, Bonobos, Glossier, Hotel Tonight, Warby Parker and Zola among its portfolio companies. She’s been honored in Time’s 100 Most Influential People in 2017, named VC of the Year at TechCrunch’s 2017 Crunchies Awards, and is part of Forbes 2017 Midas List.   In Today’s Episode You Will Learn: 1.) How Kirsten came to found one of the most successful early stage funds of the past decade in Forerunner? 2.) Question from Michael Kim @ Cendana: How does Kirsten view the optimal portfolio construction theory for a thematically specialized consumer fund? What is the one question Kirsten asks herself pre-investing in a startup? 3.) Question from David Pakman @ Venrock: Given the scope of consumer as a space, is Forerunner large enough to attain the required ownership levels? What does this mean for the future of Forerunner in terms of further funds, opportunity funds and entry points? 4.) What are the 3 core principles to developing an exciting investment opportunity in the consumer space? What commonalities do they have? What do you look for in a consumer brand founder that might be different from a software founder? 5.) Why does Kirsten believe that Amazon has done more to make the market opportunity than they have to crush it? What makes Kirsten believe we really are in the early innings for commerce? How will we see the notion of brand evolve over the coming years? Items Mentioned In Today’s Show: Kirsten’s Fave Book: Charlie and The Chocolate Factory Kirsten’s Fave Blog: TheSkimm Kirsten’s Most Recent Investment: Packagd  As always you can follow Harry, The Twenty Minute VC and Kirsten on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. WePay helps online platforms increase revenue through integrated payments processing, helping platforms offer ROI-positive integrated payments to their users - within their UX and without taking on fraud & regulatory exposure. WePay also offers award-winning support and can even work with your team thru Slack or Zendesk. Get the payments revenue you want, without getting bogged down every time a user has a payments question. Simply visit wepay.com/harry PipeDrive is the Sales CRM and pipeline management software to use, with the primary view being the pipeline a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process. This is why sales pros and deal makers love it (my words, not Pipedrive’s). Plus it easily lets you find the stats you need and is fully customizable. Even better, you can signup for free on here it really is a must.

Venture Capitalist Kirsten Green is the founder of Forerunner Ventures, and has made big bets on brands like Warby Parker, Birchbox, Bonobos, Jet and Dollar Shave Club. She's a rare woman in a sector dominated by men, and shares her commitment to diversity in Silicon Valley and her candid take on sexism there. Produced by Haley Draznin, CNN.

Birchbox CEO and Co-Founder Katia Beauchamp was turned down by many male investors she pitched, until Kirsten Green, a leading woman in venture capital, bet on her.  Interview recorded March 28, 2016. Produced by Haley Draznin, CNN.

Forerunner Ventures founder and managing partner Kirsten Green talks with Recode's Kara Swisher about her investments in companies like Dollar Shave Club and Jet.com, which just sold for $1 billion and $3.3 billion, respectively. She says at least five of the e-commerce companies Forerunner invests in have brick-and-mortar stores, and that the visitors to those stores are some of their best customers. Green also discusses how commerce companies and retail stores might compete with Amazon by offering a specialized experience to consumers that Jeff Bezos can't. Learn more about your ad choices. Visit podcastchoices.com/adchoices

FounderLine is a live weekly webcast devoted to helping startup founders succeed, hosted by seven-time startup entrepreneur and investor Joe Beninato. Each week, Joe welcomes an experienced entrepreneur or investor to discuss startup-related topics and field questions from entrepreneurs around the world. FounderLine is broadcast live, and viewers are welcome to send questions via email or twitter. For more information, go to founderline.com. In this episode, host Joe Beninato and guest Kirsten Green of Forerunner Ventures answer viewer questions including: - What are the key factors in your deciding to meet with an entrepreneur about their company? What are the key factors in your deciding to invest in that company? - How does your firm handle a portfolio company that becomes somewhat successful, but is not a home run? How does that impact your investment in other companies in a similar space? - Thank you, Kirsten, for your leadership as a woman in venture capital. Do you find the Silicon Valley community to be an "old boys network" where you are not taken seriously and/or have to work harder than the men? - How much traction or sales growth is required in an e-commerce business before you'll decide to invest? Do you ever invest in an e-commerce idea that hasn't sold anything yet?