Podcasts about consumerization

Brian Kemp is out. No Senate run in 2026, and that shifts the entire field. Kemp was the Republican Party's best shot at flipping the Georgia seat currently held by Jon Ossoff — and he knew it. He didn't just flirt with the idea. He let it hang out there long enough for donors, strategists, and journalists to start treating it as likely. So when he made it official this weekend, it sent shockwaves through the Georgia GOP and national Republicans hoping for a clean, high-profile pickup in a battleground state.Let's be clear: Kemp would've been a problem for Ossoff. He's a two-term governor with a reputation for competency, no Trump baggage, and enough distance from the MAGA wing to appeal to suburban voters. He beat Stacey Abrams twice. He stared down Trump in 2020 and walked away stronger. There are few Republicans who can claim that kind of profile. Without him, the bench gets thin — and fast.Ossoff is already pulling in national dollars, and now he doesn't have to spend the next 12 months preparing for a Kemp-style challenge. That gives him time to build narrative, define the race early, and lock down coalitions that might've been vulnerable in a high-turnout, split-ticket election. Democrats don't have to win Georgia by a landslide — they just need to hold it. And in a cycle that's already looking rough for Republicans in other swing states, the GOP needed Georgia to be easy. It's not.Now the question becomes whether Republicans want to rally around a moderate and play defense, or roll the dice with a firebrand and try to rally the base. Either option carries risk. A moderate might not excite anyone. A MAGA pick might turn the whole race into a referendum on January 6 or Trump loyalty. And the problem with a crowded primary isn't just messaging — it's money. Ossoff gets to hoard his resources while Republicans knife each other in the dark.It's early, but the GOP just lost its best card. And unless something big changes — a surprise retirement, a shocking recruit, a sudden scandal — this race has quietly shifted from “toss-up” to “lean blue.” Not because Ossoff is invincible. But because the Republican bench is looking thin, the calendar is ticking, and Brian Kemp just said, “No thanks.” Heck, if Marjorie Taylor-Greene steps in, it might just be Ossoff +7. And it will not be for lack of news coverage.Chapters00:00:00 - Intro00:02:48 - Brian Kemp Not Running for Senate00:06:18 - Interview with Aubrey Sitterson01:14:20 - Wrap-up This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.politicspoliticspolitics.com/subscribe

Consumers expect personalized experiences in nearly every aspect of their lives—but in healthcare, is personalization truly delivering value, or is it just another marketing buzzword? Chris Boyer and Reed Smith break down the balance between helpful personalization and overreach, exploring how health systems can use data-driven insights to enhance patient engagement without crossing privacy lines. They dive into: The Need for Personalization – How shifting patient expectations, rising out-of-pocket costs, and digital health trends are fueling demand for tailored healthcare experiences. Personalization That Solves Problems – Why consumers prioritize guidance over recognition, and how health systems can simplify care navigation and reduce decision anxiety. The Role of AI & Data in Personalization – How predictive analytics, CRM systems, and psychographic segmentation can drive smarter, more effective patient engagement. Hyper-Personalization in Healthcare – How organizations are integrating real-time behavioral insights to create meaningful, omnichannel experiences. Later in the episode, they are joined by Teri Sun of White Rhino, who shares insights on how AI can add a human touch to personalization—ensuring patients feel understood, not just targeted. In 2025, healthcare personalization isn't about knowing more—it's about helping better. Mentions from the show:  The Consumerization of Healthcare and How Providers Can Adapt  Maximize the Impact of Personalization - Gartner The Future of Digital Products with AI — Peter Smart • MIT EmTech Digital 2024 What if you knew exactly what patients wanted from your website? Clicking with Patients - White Rhino newsletter Teri Sun on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Data Culture Podcast, Carsten Bange speaks with Rishi Grover and Andrew Stanbridge of Vena Solutions about how generative AI is reshaping the financial sector. The discussion highlights how AI is making advanced technologies more accessible and user-friendly, fundamentally changing traditional finance roles and processes.

In this episode, we dive into the evolving landscape of B2B SaaS attribution with Deepinder Dhingra, Founder and CEO of RevSure.ai. DD shares insights from his 20+ years in enterprise software, analytics, and AI, unpacking how SaaS companies can harness AI-driven attribution to improve GTM strategies. He explores the challenges of attribution complexity, the role of AI in unifying data, and actionable frameworks for building an effective attribution model. DD also shares his thoughts on the future of AI in SaaS and key misconceptions about being a founder in this space.Key Takeaways:1. The Evolution of Attribution in SaaS- Past GTM motions: Outbound, focused on sales-driven efforts.- Present complexity: Consumerization of GTM with multiple teams (marketing, SDR, BDR, sales).- Challenge: Fragmented data across tools requires a robust attribution strategy.2. AI's Role in Attribution- Data Harmonization: AI connects data from CRMs, marketing automation, ABM tools, and offline channels.- Revenue Graphs: Building linkages across touchpoints like leads, campaigns, and opportunities.- Predictive Insights: Real-time data analysis to optimize spend and strategy.3. Common GTM Team Pitfalls- Misaligned Goals: Teams focus on “who gets the credit” rather than actionable insights.- Lack of Full-Funnel Thinking: Insights should span marketing, SDR, and sales efforts.- Overreliance on Rules-Based Models: Shift to data-driven, machine learning approaches like marketing mix models and incrementality testing.4. Building an AI-Powered Attribution Framework- Collaborative Effort: Align marketing, sales, and ops under a shared vision.- Tech Stack Audit: Ensure compatibility with your GTM motion.- Real-Time Monitoring: Use leading and predictive indicators to measure success.Lightning Round Insights:1. Fun Fact About DD: He's a skilled pickleball player!2. Challenge to Solve in Indian SaaS: Optimizing cross-border GTM motions.3. Misconception About Founders: It's not all fun; founders take the brunt of market brutality and drive teams for competitive speed.About RevSure.ai:RevSure.ai is revolutionizing attribution for B2B SaaS companies by leveraging AI to unify data, provide actionable insights, and optimize GTM strategies. Their AI-powered attribution models address the complexities of modern SaaS motions and enable teams to act with precision.Connect with DD:LinkedIn - https://www.linkedin.com/in/deepinder-singh-dhingra-66bb54/RevSure - https://www.revsure.ai/Chapters:01:05 - Intro & DD's Journey in SaaS02:05 - Evolution of Attribution in SaaS07:27 - Complexity in GTM Motions and Data Fragmentation12:10 - AI's Role in Attribution15:10 - Common GTM Team Pitfalls19:02 - Building an AI-Powered Attribution Framework23:26 - KPIs for Attribution Success27:42 - Future of AI in Attribution30:17 - Balancing AI with Human Oversight32:22 - Lightning Round36:42 - Closing Thoughts#b2bsaas #b2b #attribution #marketing #saasVisit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Welcome back to the Alt Goes Mainstream podcast.Today's episode is with a founder who is building mission-critical software for private equity firms.I sat down in Citywire's London studio with Venkat Subramaniam, the Co-Founder of DealsPlus, to discuss why he has built a digital solution to streamline, digitize, and automate the management of complex holding and capital structures for private equity firms.Historically, private equity firms have relied on humans and manual processes to manage and track cap tables, transactions, and entities. This process has required significant human intervention and has often been rife with errors, making deals harder to consummate and transactions. Venkat has taken his 15 years of experience advising private equity managers on cross-border transactions, most recently as an Associate Partner at EY UK, to build DealsPlus to create a single source of truth for capital structures for private equity firms. DealsPlus works with a number of industry-leading private equity firms and is backed by a private equity firm with $38B in AUM.Venkat and I had a fascinating conversation about the challenges private equity firms face with managing and tracking transactions and portfolio companies. We discussed:Why it's been so hard to create a cap table management solution for private equity.Why it's much harder to build software for private equity firms than venture capital firms.How private markets can move from the Excel Age to the Digital Age.How to build software that provides a single source of truth.The atomic unit of value in private markets.Building an end-to-end platform versus building a point solution.What's next in post-investment ops tech innovation?Thanks Venkat for coming on the show to share your thoughts and wisdom on private markets tech.A word from AGM podcast sponsor, Ultimus Fund SolutionsThis episode of Alt Goes Mainstream is brought to you by Ultimus Fund Solutions, a leading full-service fund administrator for asset managers in private and public markets. As private markets continue to move into the mainstream, the industry requires infrastructure solutions that help funds and investors keep pace. In an increasingly sophisticated financial marketplace, investment managers must navigate a growing array of challenges: elaborate fund structures, specialized strategies, evolving compliance requirements, a growing need for sophisticated reporting, and intensifying demands for transparency.To assist with these challenging opportunities, more and more fund sponsors and asset managers are turning to Ultimus, a leading service provider that blends high tech and high touch in unique and customized fund administration and middle office solutions for a diverse and growing universe of over 450 clients and 1,800 funds, representing $500 billion assets under administration, all handled by a team of over 1,000 professionals. Ultimus offers a wide range of capabilities across registered funds, private funds and public plans, as well as outsourced middle office services. Delivering operational excellence, Ultimus helps firms manage the ever-changing regulatory environment while meeting the needs of their institutional and retail investors. Ultimus provides comprehensive operational support and fund governance services to help managers successfully launch retail alternative products.Visit www.ultimusfundsolutions.com to learn more about Ultimus' technology enhanced services and solutions or contact Ultimus Executive Vice President of Business Development Gary Harris on email at gharris@ultimusfundsolutions.com.We thank Ultimus for their support of alts going mainstream.Show Notes00:00 Introduction and message from Ultimus01:59 Introducing Venkat Subramaniam and DealsPlus03:57 Venkat's Career Journey05:07 The Genesis of DealsPlus05:09 Challenges in Transaction Management06:25 The Lack of Uniformity in Private Equity Processes06:54 The Impact of Technology on Private Equity07:33 The Role of Cloud Computing08:24 The Consumerization of Enterprise Software09:04 Excel vs. Specialized Software09:34 The Importance of Cap Table Management10:04 Connecting Front Office and Back Office10:30 Building Effective Software Solutions13:24 Recurring Pain Points in Private Equity14:47 The Complexity of Private Equity Cap Tables15:44 Building a Platform for Private Equity16:43 Stakeholder Management in Private Equity18:50 Impact of Technology on Fund Operations20:25 Integrating DealsPlus into Workflows21:06 Best-in-Class Applications and Data Integration23:33 The Impact of Fund Size on Complexity25:42 Technology Adoption in Private Equity27:09 Network Effects in Private Equity Technology37:41 The Future of Private Markets Technology39:14 Conclusion and Closing Remarks

In this live episode from DevCon in Bangkok, Sam Kamani chats with Dr. Anish Mohammed, co-founder and CTO of Panther Protocol. As one of the OGs in blockchain, Dr. Anish dives deep into the challenges of privacy in DeFi, selective disclosure, and why institutions hesitate to adopt public blockchains. This episode also explores the intersections of blockchain with AI, LLMs, and quantum computing, offering a unique look at how cutting-edge technologies could transform the industry. Key Timestamps [00:00:00] Introduction: Sam introduces Dr. Anish Mohammed, covering blockchain, AI, and quantum computing. [00:01:00] Dr. Anish's Journey: From cryptography in India to co-founding Panther Protocol, Dr. Anish shares his journey through blockchain history. [00:03:00] What is Panther Protocol?: Solving the privacy challenges in DeFi with compliant, selective disclosure. [00:06:00] CeFi Meets DeFi: How Panther Protocol bridges the gap between centralized and decentralized finance. [00:10:00] Real-World Use Cases: Sam and Dr. Anish discuss integrating Panther Protocol with trading platforms and hedge funds. [00:13:00] The Challenges: Regulatory hurdles, balancing privacy, compliance, and efficiency in blockchain technology. [00:16:00] Privacy and Institutions: Why transparency in blockchain creates adoption challenges for large financial institutions. [00:21:00] Lessons from the Past: Drawing parallels between the evolution of Linux and the current state of blockchain. [00:25:00] Consumerization of Tech: Comparing blockchain to the early days of cloud computing and AI. [00:30:00] AI and Quantum Computing: A deep dive into the impact of AI, LLMs, and quantum technologies on blockchain and privacy. [00:42:00] Call to Action: Dr. Anish invites projects needing private and compliant DeFi solutions to explore Panther Protocol. Connect https://www.pantherprotocol.io/ https://www.linkedin.com/company/zkpanther/ https://www.linkedin.com/in/anishmohammed/ https://x.com/ZKPanther https://x.com/anishmohammed?lang=en Disclaimer Nothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Be a guest on the podcast or contact us - https://www.web3pod.xyz/

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers are to companies. Key topics include: why diversity of skills on boards is important; why many companies are moving away from pattern matching and playbook hiring; and key questions to ask in the interview process including picking up on "the little things." Listen in to hear why you should never take a position where Marketing is "The Yes Center."Discover the truth behind today's CMO job market in this insightful episode of CMO Confidential! Join Mike Linton, a seasoned five-time CMO, as he dives deep into the current state of the chief marketing officer landscape with Kate Bullis, Global Marketing and Revenue Practice Leader and Managing Director at ZRG Partners. Kate brings invaluable experience, handling 20 to 25 executive marketing assignments annually, and she's here to share her expert insights.Key topics include the fluctuating demand for CMO roles, the impact of economic corrections on marketing opportunities, and the evolving expectations of marketing leadership in B2B and enterprise technology sectors. Tune in to hear Kate's perspective on how companies in transition and transformation are always in need of new marketing leadership, and the critical differences in hiring trends between public, private, and venture capital-backed companies.Understand the essential qualities and strategic mindset required for aspiring CMOs to navigate and succeed in today's competitive job market. Kate also shares practical advice on avoiding the "yes center" trap and emphasizes the importance of qualitative skills in leadership roles.Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay tuned for more episodes on Spotify, Apple, YouTube, and the I Hear Everything Network. Enhance your marketing acumen and stay safe out there!#MarketingMarketplace #B2BMarketingStrategies #ExecutiveMarketingRoles #MarketingRolesExplained #MarketingLeadershipCHAPTERS:00:00 - Intro01:24 - Job Market Trends03:46 - B2B Market Revival07:17 - Understanding Company Types12:28 - Search Duration Insights14:55 - Importance of Marketing16:40 - Marketers on Corporate Boards18:53 - Consumerization in Marketing20:02 - Identifying Marketing Believers28:24 - Tips for Aspiring CMOs31:38 - Funniest Marketing Stories33:40 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded Live at B2B Online ChicagoPhilips has done a great job setting up a center of excellence for commerce, essential for larger conglomerates and companies with multiple divisions. Antonio Espinoza, Head of Digital Engagement and Strategy at Philips shares his insights in this interview with Brian at B2B Online Chicago. Listen now!Purchasing is Person to PersonKey takeaways:{00:15:17} - “The experience we were providing was not one that the average consumer today expects. Amazon is this gold standard. And so when we thought about the structure we had to have, the enablement we had to provide to our businesses and to the regions, we had to be thinking about things like that and really trying to understand customer first what had to evolve.” - Antonio{00:22:06} - “There is a difference on how these things are being deployed. Is it just being slapped on to a solution, or is there a meaningful use case? And B2B actually might be the place where you're going to see more benefits upfront of using AI before consumer starts to.” - Brian{00:22:55} - “No matter how you and your organization decide to leverage or not leverage it, being close to really understanding what it is, how it is being used, the upsides and the downsides or the places to kind of look out for is just so critically important.” - Antonio{00:28:17} - “Save humans for things that are better done by humans and let the systems handle things that are better handled by systems.” - Brian{00:29:36} - “Gone are the days where we should be interrogating and asking a 100 questions of what kind of experience do they want. We need to better leverage the data and the understanding that we have of them already to deliver these automated tailored experiences to allow them to get more of their time back to do the higher order things that they need to do.” - AntonioAssociated Links:Learn more about Antonio Espinoza and PhilipsStep by Step episode The Consumerization of B2B, Feat. Kirsten GreenCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

We have two guests this week on The Long View, our colleagues, Damien Conover and Rebecca Springer, who both focus on healthcare investing—Damien on the public equity side and Rebecca focusing on private markets for Morningstar PitchBook. Damien is director of healthcare research and director of equity strategy for Morningstar Research Services. Before joining Morningstar in 2007, Damien covered healthcare for Raymond James, Bank of Montreal, and Tucker Anthony. He holds bachelor's and master's degrees in finance from the University of Wisconsin, where he was a member of its applied security analysis program, and he holds the CFA designation. Rebecca Springer is lead healthcare analyst for Morningstar PitchBook, where she directs coverage of private market investing across healthcare and the life sciences. She has written extensively on P/E investing in healthcare providers, the growing role of retailers in healthcare, and value-based care. She has worked in nonprofit consulting and as a college lecturer. Rebecca holds a bachelor's from Yale, a master's from Cambridge, and a doctorate from Oxford.BackgroundDamien Conover bioRebecca Springer bioAnti-Obesity Drugs and Healthcare“Obesity Drug Stocks: Where to Invest Now,” by Diana Anghel, Morningstar.com, Dec. 7, 2023.“Eli Lilly Earnings: Pipeline Gains and Great Diabetes and Weight-Loss Sales,” by Damien Conover, Morningstar.com, Feb. 6, 2024.“Eli Lilly's Strong Position in GLP-1 Drugs and Powerful Pipeline Support Industry-Leading Growth,” by Damien Conover, Morningstar.com, Feb. 6, 2024.“Walmart, Amazon and CVS Want to Disrupt Healthcare Services. Here's How PE and VC Could Benefit,” by Rebecca Springer, PitchBook.com, Sept. 13, 2022.“Q2 2023: Healthcare IT Report,” PitchBook.com, Sept. 12, 2023.“Investment Opportunities in the Biopharma Industry,” by Karen Andersen and Damien Conover, Morningstar.com, April 5, 2024.“Research & Development Is Driving Medical Breakthroughs and Exponential Growth Opportunities,” by Damien Conover, Morningstar.com, April 7, 2022.“Healthcare Stocks: Valuations Look Attractive Across Almost All Industries,” by Damien Conover, Morningstar.com, April 3, 2024.“Pfizer Highlights Pipeline to Address Post-2025 Patent Cliff, as Long-Term Growth Concerns Linger,” by Damien Conover, Morningstar.com, Dec. 12, 2022.“Can Innovation Offset Biopharma Firms' Losses From Patent Expiration?” by Damien Conover and Karen Andersen, Morningstar.com, March 21, 2023.“A Wide-Moat Dividend Stock to Buy That's 35% Undervalued,” by Damien Conover, Morningstar.com, Aug. 2, 2023.“AbbVie: Cerevel Acquisition Brings High-Risk/High-Reward Neuroscience Pipeline Drugs at a Fair Price,” by Damien Conover, Morningstar.com, Dec. 7, 2023.“How Weight Loss Drugs Will Reshape Healthcare,” by Rebecca Springer, PitchBook.com, Nov. 16, 2023.“Healthcare Funds Report,” PitchBook.com, Feb. 26, 2024.“Q3 2023: Healthcare Future Report: Weight Loss Drugs,” PitchBook.com, Sept. 29, 2023.Covid Vaccines“Pfizer Earnings: Cost-Cutting Remains on Track to Adapt to COVID-19 Product Sale Declines,” by Damien Conover, Morningstar.com, Jan. 30, 2024.“Focus: Drug Companies Face Covid Cliff in 2023 as Sales Set to Plummet,” by Michael Erman and Patrick Wingrove, reuters.com, Feb. 6, 2023.Value-Based Care“PitchBook Analyst Note: The Value-Based Care Enabler Landscape: 2024 Update,” PitchBook.com, March 14, 2024.“Enablement Companies Are Key to the Future of Value-Based Care,” by Rebecca Springer, PitchBook.com, March 16, 2024.“Our Value-Based Care Crystal Ball,” by Rebecca Springer, PitchBook.com, July 22, 2023.Healthcare Market Underperformance“Healthcare Service Report,” PitchBook.com, May 7, 2024.“Healthcare Is a Frontier Not Even Walmart Could Conquer—And It's Not Looking Great for Others Either,” by Katie Adams, medcitynews.com, May 1, 2024.OtherSesameAmazon ClinicRo

Our new podcast episode here at Concierge Medicine Today is with our special guest, Kyle Ryan, Chief Technology Officer at Tebra. Kyle recently wrote this exclusive article, “The Evolving Dynamics of Patient Acquisition in a Consumer-Driven Healthcare Era,” on the changing landscape of healthcare. His article dissects the ways patient expectations for healthcare are shifting and how practices can keep up with these changes.   LISTEN TO FULL EPISODE on iTunes ... WATCH THE WEBINAR VERSION ... JOIN THE COMMUNITY (FREE) ...   © Concierge Medicine Today, LLC. ("CMT") All rights reserved.   Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker's own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.

In this episode, Wendy Liebmann talks to Alissa Hsu Lynch, formerly of Google and Johnson & Johnson, about the consumerization of technology in health care, and the implications for consumer packaged goods companies and retail.They discuss:Google's utilization of 10x thinking to create radical solutions How technology will provide better outcomes and more affordable access to health care The success of consumerizing technology in health care is staying focused on real consumer needsHow wearables will evolve and provide more insight into everyday lives over time.How digital tools, like generative AI, plus real people will provide better outcomes. What will come next – from advances in sensors to prescription digital therapeutics for mental health, and the implications for retailThe urgency to build integrated teams – across brand, R&D, marketing, media, user experienceHow data is key to it allVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!

In this episode of Highway to Health, host David Kemp sits down with Chase Feiger, M.D., CEO of Ostro, to check in on health literacy and the consumerization of healthcare. Feiger emphasizes the importance of making healthcare experiences as seamless and intuitive as using everyday apps like Uber or Instagram. He highlights that true health literacy means providing easily understandable content, regardless of background or education. This approach empowers patients and alleviates the burden on already strained healthcare providers. This timely discussion underscores the need for a shift in the healthcare paradigm, where both patients and providers benefit from clear, concise, and accessible information.

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Birim Gonulsen about the consumerization of B2B, and the lessons B2B can learn from B2C.Historically, there was the assumption that B2B and B2C marketing are completely different and separate from each other. However, this is becoming increasingly less true. There will always be a distinction, but as it becomes more important to market to the individuals of a business as opposed to the vague idea of the business as a whole, there are lessons that each type of marketing could learn from each other. What could a B2C marketer bring to the table in a B2B context?Birim Gonulsen is a seasoned senior marketer with 20+ years of experience. She is the CMO, Southern Europe for Visa, and she has been with them for almost five years. Prior to joining Visa, Birim's marketing career focused on B2C. She previously worked as Senior Director adidas Brand, EM North for adidas and as Marketing Director / Member of Executive Board for Hurriyet. She has also held many roles at the Coca-Cola Company including Marketing Manager and Business Development Manager.You can find Birim Gonulsen on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

Melinda Richter and Stacy Feld of Johnson & Johnson Innovation discuss healthcare innovation and technology, including J&J's involvement in SXSW, the potential for Austin as a major biohub, and both the challenges and opportunities the sector faces.Episode HighlightsJ&J's sponsorship of the Health and MedTech track at SXSW signifies a shift for both J&J and the overall festival, showing its growing prominence.JLABS is an example of J&J's approach between internal and external collaboration to help early-stage innovators by giving them access to resources and expertise they need to bring their solutions to market.Consumerization of healthcare is a trend that can make healthcare more affordable and accessible but finding the right business model can be difficult.Austin is a potential hub for healthcare innovation, and discussions about healthcare innovations and business models at SXSW could lead to a more efficient and effective healthcare system.J&J recognizes the importance of leveraging data and insights to become more effective and efficient in providing care and solutions.The future of telehealth is likely to include continued growth and innovation, as healthcare providers and patients become more comfortable with remote care and technology continues to improve.What's next for Austin?Stacy Feld: "Continuing to unlock the value of the rich academic and clinical institutions, not just with UT and Austin, but across the Texas Triangle and to find the synergies and pair our disease area expertise and the resources that we have with entrepreneurs and with academics." Melinda Richter: "What's next for Austin is to become that next big player for health tech, solving equity and access issues, changing patient care and lives, and leading the charge. All of those things together combined with such a diverse population, people coming from all over the world."What's next for J&J in Austin?Stacy Feld: "Building new early relationships with entrepreneurs, launching new companies out of academia, and continuing to invest in building long-term relationships." Melinda Richter: "There's going to be an amazing hub at SXSW with lots of J&J folks from around the company in different disciplines. And so we really want to have these conversations with everybody. So please reach out, come see us, and certainly, we want to continue to grow that conversation over time."Episode LinksTop 10 Tips for Standing Out at Pitch CompetitionsMelinda Richter: LinkedIn, TwitterStacy Feld: LinkedIn, TwitterJ&J Innovation: Website, TwitterJLABS: Website, Twitter Austin Next Links: Website, X/Twitter, YouTube, LinkedIn

In today's conversation with entrepreneur and founder of Leap Consulting Solutions, Lauren B. Jones, she and host Dane Groeneveld discuss all things allyship and collaboration. What does it mean to be an ally, and what aspects of your business stifle better collaboration? These topics and more are covered, including advice on inspiring leadership and following your values.Key Takeaways: [00:40 - 03:57] Meet Lauren B. Jones[03:58 - 06:23] The road to opening her own business in the early days of the pandemic[06:25 - 07:21] Thoughts on growth[07:26 - 08:59] Rewarding work, and empowering women[09:00 - 11:25] The Lady Leaders[11:29 - 13:03] Supporting one another throughout the pandemic[13:07 - 16:14] Allyship and equality[16:16 - 20:37] Conversations and content about inclusion and equality that Dane & Lauren recommend[20:44 - 25:33] Technology and bringing together human capital[25:36 - 28:15] How ego prevents us from collaborating and solving larger problems[28:17 - 29:47] Collaboration, allies, and your values[29:56 - 33:15] Values and optimization exercises[33:20 - 34:41] Consumerization and the job market[34:43 - 37:29] Lost dollars and lost opportunities[37:31 - 38:25] People as assets, and scaling good technology with a culture of change[38:30 - 42:24] A leader's job, and creating trust[41:36 - 45:00] Early gamification and a conversation about Simon Sinek[45:13 - 49:20] Building meaningful connection*The Ted talk Dane references in the podcast is "Teach girls bravery, not perfection" by Reshma Saujani.

Venture Capital has been powering brands in the modern era and has also shifted with the changing times. How has Forerunner experienced those changes over the past decade and what opportunity is there ahead? Kirsten Green, General Partner at Forerunner Ventures joins this episode of Step by Step to talk about the evolution of eCommerce, the massive monetary potential of the B2B industry, and the role of data and research in eCommerce. Listen Now!Table Stakes“The customer wants what they want, where they want it, when they want it, how they want it, and the job of a business is to understand what that means for them in the context of all the channels that are available.” - KirstenThe evolution of eCommerce has now also led to the expectation of delight and excellent experience from business tools and software that used to be mostly about functionalityOne of the original promises of direct to consumer was to take out the middleman because middlemen were expensive, but did that work?“The transformation of this industry happens in partnership with the evolution of consumer behavior and expectation and the technology that allows those expectations to be met.” - KirstenThe word is that 12 - 25 trillion dollars is the opportunity that B2B transactions offer within the next few years, which is enormous“Staying grounded and where there are those kinds of big opportunities and seismic shifts in business and investing into those is what we spend the lion's share of timing consideration around.” - KirstenKirsten believes we are in a pre-data era, not a post-data one, and actually we really need to be sharpening our worldview through research and engaging and getting ongoing feedback about what's going on with the consumer, the user, the mindset, and behavior, which is evolving at a breakneck speed“One of the biggest challenges to work through in the evolution of business, whether it's a B2C company or a B2B business is really bringing the user, the human, along in that journey in how they use and leverage the technology and their willingness to do that.” - KirstenAssociated Links:Get connected with Balance at GetBalance.com.Learn more about Kirsten Green.Listen to our other Step by Step seasonsArchetypes Event December 1 in Miami, FLSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Download VISIONS 2022 NOW!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

On this episode of The Staffing Show, Andre Mileti, product evangelist at Bullhorn, talks with David Folwell about his personal journey in the staffing industry. He shares his ideas on what’s in store for the future of staffing, including an increased focus on company reviews and a shift towards a connected recruiting framework. Andre also discusses mindfulness and how it’s impacted his life in a positive way.

The consumerization of IT continues at a rapid pace and nowhere is that truer than in contact centers and UCaaS solutions. In this episode, we discuss how contact centers are popping up in 20-, 10, and even 5-people environments, departments, or front desk situations. It's all getting integrated as one big solution between CCaaS and UCaaS. Listen in and discover the main takeaways you should know as consumerization changes the game again in IT.

This episode features an interview with John Sheldon, Chief Marketing Officer at SmileDirectClub. A self-proclaimed “truffle pig” of customer data, John has over 30 years of experience in digital marketing, brand value, and growth.In this episode, Kailey sits down with John to discuss marketing differences pre and post iOS 14.5, insights you can gain from observing customers in stores, and the consumerization of healthcare.-------------------Key Takeaways:The CRM is the circulatory system of the marketing system. It's a vital piece of the machine that helps customers not get lost in the cycle. It helps to remove barriers so customers feel confident and comfortable in their experience.In an industry like teeth straightening, it's critical to understand what hurdles your customer has to overcome to use your product. You also have to help them envision what life will look like on the other side of those hurdles through marketing and communications.The consumerization of healthcare continues to grow, with more customers taking control by bringing conversations to their doctors. It's important that marketers empower customers to control the process and get the results they want.-------------------“CRM is the circulatory system of our marketing system. You couldn't rip it out. It's so vital and critical because there are so many places for a customer to kind of get lost in the cycle.” – John Sheldon-------------------Episode Timestamps:‍*(01:39) - John's career journey*(05:50) - Digital marketing differences pre and post iOS 14.5*(08:12) - Trends in customer experience and behaviors in the teeth straightening industry*(12:19) - Insights John's gained from viewing customers shop in stores*(14:19): Challenges in the customer engagement journey*(17:36) - How data influences marketing at SmileDirectClub*(18:53) - How John defines “good data”‍*(24:21) - An example of another company doing it right with customer experience (hint: it's Yeti)*(31:05) - John's recommendations for upleveling your customer engagement-------------------Links:Connect with John on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios

How can we structure incentives to build strong, resilient infrastructure? Today we talk about power infrastructure. There are a lot of commercial incentives for internet providers and for consumers to have good internet, but there aren't the same incentives for consumers to have reliable power systems. We're seeing a rash of failures and faults in the grid. In this conversation, we talk about storage systems and resilience of the grid, not by putting more wires in the ground but by actually creating incentives for people to have independent supplies, and independent sources of generation that can support them. Image: https://www.pexels.com/photo/orange-battery-on-white-surface-7012272/ Transcript: https://otter.ai/u/DENsKVB5VibrKpDCLAjoFj4Jrqs

While Co-hosts Klaudia Tirico and Kelly Lindenau enjoy their last day at the B2BSMX event in Boston, let's reminisce about B2BMX Next-Level ABM. Mckinsey & Company's Julia McClatchy is the star of the show this week as she takes a deep dive into all thing's hybrid selling.During this episode, McClatchy reveals key trends and shocking insights from the B2B Pulse and the Future Of Sales reports. Here are five high-level results: The rule of thirds has become entrenched; Consumerization of B2B is here; People are willing to spend big online; More channels equates to more growth; Loyalty is really up for grabs; and Personalization is key to growth. RELATED LINKS Listen to Episode 14: How To Achieve Next Gen ABM Check out the B2B Pulse Report from McKinsey

Healthcare leaders can capitalize on the consumerization of healthcare if they shift their mindset and how they present their offerings.Dave emphasizes that patients lack patience which can be an opportunity for customer experience-focused healthcare companies.You're also in both the healthcare industry and the tech industry whether you realize it or not.Your opportunities lie in leveraging both technology and storytelling to show how you can make your patients' lives easier.

In this episode we are joined by Eileen Dougherty, Executive Vice President of Solutions at Zelis, to discuss how the shift toward consumerization affects payers, how health plan leaders can best position their organization amid these changes, and more. This episode is sponsored by Zelis.

The B2B Vault: The Payment Technology Podcast is going to dive into business-to-business payments. Today we are going to discuss: Time Value of Money Buyer Satisfaction Buyer Experience Integrations Understanding Payments Understanding what we call the "Consumerization of Business Payments" and the changing patterns of how consumers and businesses want to pay their bills today. This is a subject that I love to talk about - while businesses think this is complicated it is actually very easy to implement. There are simple tools that can be used that streamline the process and do not require you to change anything and you do not have to spend a lot of time or money. These solutions will end up speeding up how quickly you get paid, save you time, and make accounting easier. Take a listen and learn more. If you're a business owner and process payments and you want to learn about the latest trends and financial technology for businesses this is the podcast for you! Visit b2bvault.info to learn more. Allen Kopelman brings 20 years of merchant account industry experience. He provides educational information about small businesses, payments, FinTech, Decentralized Finance, Cryptocurrency, and the technology businesses need to accept payments in today's world. Including news, changes made by the card brands, product knowledge, merchant services industry solutions, and high-risk alternative payment methods. Carpe Deim

The B2B Vault: The Payment Technology Podcast is going to dive into business-to-business payments. Today we are going to discuss: Time Value of Money Buyer Satisfaction Buyer Experience Integrations Understanding Payments Understanding what we call the "Consumerization of Business Payments" and the changing patterns of how consumers and businesses want to pay their bills today. This is a subject that I love to talk about - while businesses think this is complicated it is actually very easy to implement. There are simple tools that can be used that streamline the process and do not require you to change anything and you do not have to spend a lot of time or money. These solutions will end up speeding up how quickly you get paid, save you time, and make accounting easier. Take a listen and learn more. If you're a business owner and process payments and you want to learn about the latest trends and financial technology for businesses this is the podcast for you! Visit b2bvault.info to learn more. Allen Kopelman brings 20 years of merchant account industry experience. He provides educational information about small businesses, payments, FinTech, Decentralized Finance, Cryptocurrency, and the technology businesses need to accept payments in today's world. Including news, changes made by the card brands, product knowledge, merchant services industry solutions, and high-risk alternative payment methods. Carpe Deim

This week, we're once again taking a look back at the last nine episodes of the show, recapping the main points, and adding a little more perspective and discussion. We've had such great guests, and want to really sink these lessons and takeaways in, and give you a chance to hear the main points on any episodes you might have missed. 81. The Art of Email Delegation w/ Lizzy Brooks 82. Email Delegation for Attorneys w/ Maddy Martin, Jess Birken, and Tyson Mutrux 83. Finding Your Email Solutions w/ Jess Birken 84. Delivering Real Value with Subscriptions w/ Jonathan Tobin 85. Going Solo and Thriving with Your Practice w/ Carolyn Elefant 86. Tech Trends You Shouldn't Spend Money On (Yet) w/ Jess Birken and Jared Correia 87. Building the Data-Driven Law Firm w/ Ed Walters 88. FSC Live from ABA TECHSHOW! 89. The Consumerization of Legal w/ Kim Bennett As we mention at the end of the episode, if you have questions for our upcoming Q&A, please send those our way at john@fivestarcounsel.com or on any of our social channels! ----- FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055 Here's a link for you to get 20% off your first year of using TextExpander! - https://fivestarcounsel.com/textexpander

Do you understand what legal consumers actually want? What level of service they need? What potential clients are afraid of? What can we, as attorneys, learn from other non-legal industries?  Our guest this week is Kim Bennett. Kim is the founder of K Bennett Law LLC, a boutique subscription legal services law firm that helps small businesses protect their brands and grow profitable and sustainable 7-figure organizations. We discuss how to get out of the lawyer mindset and look at your practice from the outside. We have a lot to learn from other industries, and the potential for growth is tremendous. We discuss how the legal industry is stuck in a mode where we act as a scolding parent to our confused and petulant clients, instead of anticipating their needs and understanding their concerns.  We need to find ways to focus on what the clients are actually looking for and meeting clients where they are, and let that transform our approach to legal services.  Find Kim at https://www.kbennettlaw.com, Atlanta Legal Tech, https://www.fidulegal.com/ or on LinkedIn (https://www.linkedin.com/in/kybennett/) or Twitter (http://twitter.com/kbennettlaw). ----- FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055 Here's a link for you to get 20% off your first year of using TextExpander! - https://fivestarcounsel.com/textexpander

It's Wednesday and that means you get to hear Jim Joyce and I ramble on #TheShot of #DigitalHealth Therapy. Due to some minor technical difficulties and the fact that we are meticulously un-produced, you get to hear a whole ~11minutes and 14 seconds (11:14) of us two talking about Metaverse and our travel plans before our awesome guest Anthony Vennare joined us. Anthony went from a Marine to a serial entrepreneur in the fitness industry along with his brother Joe Vennare and now both are founders of Fitt Insider which is a mix of fitness, content and investment into the industry. We chatted about:

Music producer, composer, and hearing technology consultant Richard Einhorn describes his diverse experiences from creating award-winning music to advocating for adults with hearing loss worldwide. Einhorn tells his story of suddenly losing hearing and experimenting with powerful hearing assistance technologies. He shares his optimism for universal design to destigmatize hearing assistance and allow music to be accessible to all. Episode Transcript: Click here Episode transcripts can be found at http://disabilityhealth.jhu.edu/included/ Learn more at: www.richardeinhorn.com Other links Preventing and Negating Hearing Loss Sound on Sound Magazine: https://www.soundonsound.com/sound-advice/preventing-negating-hearing-loss LE Audio: The Evolution of Bluetooth: Sound on Sound Magazine: https://www.soundonsound.com/sound-advice/le-audio-evolution-bluetooth Sound of Real: Hearing Health Magazine : https://hearinghealthfoundation.org/blogs/sound-of-real-a-music-composers-reactions-to-sound-of-metal Biden's Latest Executive Order Is a Boon for People with Hearing Loss Hearing Health Technology Matters Web site https://hearinghealthmatters.org/findhearing/biden-executive-order-otc-hearing-aids-people-with-hearing-loss/ The Consumerization of Hearing Health Comes of Age Canadian Audiologist Magazine: https://canadianaudiologist.ca/issue/volume-8-issue-1-2021/hearing-health-consumerization/ Music, Sound Quality, and Hearing Aids: An Interview with Brian Moore and Richard Einhorn Canadian Audiologist Magazine: https://canadianaudiologist.ca/issue/volume-5-issue-3-2018/moore-einhorn-interview-feature/

View the full video interview here. On today's dojo.live we will be talking about "How can AI and predictive analytics directly benefit the individual patient?" with Michael Wood, Chief Strategy Officer @ Insightin Health You can check out all the shows here: www.dojo.live/interviews/ Please like our page: @dojo.live #technology #culture #innovation #dojolive #livestream #videoblog

Our guest today is Rebecca Kaden. Rebecca is a Managing Partner at Union Square Ventures. She has a particular interest in education and an extremely deep understanding of the evolving EdTech landscape. Rebecca began her career as a journalist and prior to USV was a General Partner at Maveron, a consumer focused early stage fund.In this episode, we talk about how new technology can decentralize many aspects of what school is today, so that the learning experience can really feel individual for each student.Here are some resources mentioned in our discussion:Our first episode with Sora Schools - https://blog.enrollhand.com/have-you-heard-of-sora-schools/Our second episode with Sora Schools - https://blog.enrollhand.com/roadmap-club/Venture Stories episode: Redesigning School for Students To Thrive with Rebecca Kaden of USV and Garrett Smiley of Sora Schools - https://soundcloud.com/venturestories/redesigning-school-forOur episode: 420 Learning Guides Coach Learners Towards Mastery, with Kelly Smith, CEO at Prenda - https://blog.enrollhand.com/420-learning-guides/Our pisode: Will the Consumerization of Education Continue, with Jennifer Carolan - https://blog.enrollhand.com/consumerization-k12-education/John Danner on Twitter about Web3 & Education - https://twitter.com/jwdanner/status/1442539746358530056Where to learn more about Rebecca:Linkedin - https://www.linkedin.com/in/rebecca-kaden/Twitter - https://twitter.com/rebeccakadenWebsite - https://www.usv.com/Where to learn more about Enrollhand: Website - www.enrollhand.comWebinar - https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Patients have different expectations of their healthcare providers than they did in the past. The desire for consumer-focused healthcare has continued to grow over the years, and the pandemic has only accelerated this push among patients. While consumerization may force practices to change their normal processes, those that can adapt can improve patient interactions, build trust, and create long-lasting relationships with patients. See acast.com/privacy for privacy and opt-out information.

Patients have different expectations of their healthcare providers than they did in the past. The desire for consumer-focused healthcare has continued to grow over the years, and the pandemic has only accelerated this push among patients. While consumerization may force practices to change their normal processes, those that can adapt can improve patient interactions, build trust, and create long-lasting relationships with patients. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play HealthcareNOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Recently, Salesforce signed an agreement to acquire Slack for a deal valued at $27.7 billion! We discuss the strategic significance of the acquisition for both companies. Additionally, we try to understand what such a consolidation means for the future of enterprise software. Consumerization of Enterprise software is one of the hottest fields right now and we are excited to observe what's next! Happy listening! Our recommendations from the episode: 1. Roger Martin talking about Integrative Thinking in the Knowledge Project Podcast 2. Richard Koch on The Tim Ferriss Show 3. Delivering Happiness by Tony Hsieh (RIP)

Alok Pandey, VP Finance & Corporate Development at AnchorFree On this episode of The Backbone, I chat with Alok about: His journey into tech after starting his career at JP Morgan as an Investment Banker, and then moving into growth stage investing at TCV to private equity firm Vector Capital. About AnchorFree — what company does and what is it all about. As the finance leader for a company serving both consumer and enterprise customers, what challenges does he face and what the benefits are. How the transition from banking and investing into operating has been and what has surprised Alok the most. His Corp Dev role within the company, what it entails, and how strategic acquirers look at acquisitions vs private equity investors. We close things off with a quickfire round: Your go to online resource for all things startup finance related Your favourite productivity hack Tech jargon that makes you cringe The best advise you've received One thing you don't leave the office before finishing --- Send in a voice message: https://anchor.fm/backbone/message

Adoption of value-based care has gone in fits and starts. The latest news shows adoption has slowed, even while providers recognize its importance. Meanwhile, tech companies are moving faster than ever, and the conversation around patients turning into active healthcare consumers is accelerating - although there is still a lot to work out (for example). Trying to harmonize these two trends is key to managing the current change in today's healthcare economy while planning for what it will look like in the future. Health:Further CEO Marcus Whitney spelled out what's happening and who's responsible. Watch the conversation, listen to the podcast, or read the four main takeaways here.

With AI & automation poised to change the very nature of work, we welcome Alan Marks, CCO at ServiceNow, to join us for a discussion on his vision of the 21st-century office. He describes the consumerization of work, what automation really means for the future economy, and why establishing meaningful purpose and culture within the enterprise is more important than ever.  Thank you for listening! Please subscribe to make sure you don't miss an episode. Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

Consumerization is no longer just a retail thing, as businesses increasingly source IT products through automated channels and marketplaces like Amazon and Alibaba. In a new research paper titled "Strategies for Engaging Automated Digital Sales Channels," The 2112 Group is taking a hard look at how this shift toward automated digital sales will roil traditional two-tier channels and force new relationships between vendors and partners. In this special episode of POD2112, Research VP Chris Gonsalves talks with the paper's author, 2112 CEO and Chief Analyst Larry Walsh, about ADS's potential impact on the existing channel and vendor go-to-market models, and how vendors should plan for this disruptive but potentially lucrative trend.

AUTHOR LEILANI CAUTHEN ON  "THE CONSUMERIZATION OF LEARNING"

AUTHOR LEILANI CAUTHEN ON  "THE CONSUMERIZATION OF LEARNING"

Jennifer Sclar, Co-Founder and CEO of Clear Health Analytics, knows what it's like to shop for health insurance. Trying to get a plan that will cover all healthcare needs at the right price is a painful process. the feeling. That's why she became a healthcare entrepreneur and founded a company dedicated to healthcare consumers trying to navigate the labyrinth that is health insurance. Clear Health Analytics works to combat the tendency to over-insure by providing healthcare technology that assists people in finding a plan that best meets their individual needs and budgets. It produces customized estimates of total costs and can tell people if certain doctors are in their network or if certain prescriptions will be covered.

Peter Levine goes deeper into the changing nature of the data center with Yoram Novick, CEO of Maxta, and Florian Leibert, CEO of Mesosphere. Does ARM architecture, the foundation of the chips in practically every mobile phone, have what it takes to displace X86 processors in the data center? Is the private cloud --- effectively a company operating its own data center -- dead, or will a hybrid public/private cloud model dominate? Given all the upheaval in the data center how do startups fit into the equation, and how are they competing today with legacy technologies and companies? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

What's in a name? Plenty, for today's CIO. Why? The role is changing so much, so often that it's hard to know what the “I” means at any time. The experts speak. Steve Romero: “Calls for the ‘new CIO' are not new at all. CIO Magazine's State of the CIO ‘07 survey resulted in the identification of four distinct CIO archetypes: Business Leader, Innovation Agent, Operational Expert, Turnaround Artist. In 2011, its 4 Personas of the Next Generation CIO were Chief Infrastructure Officer…Integration Officer…Intelligence Officer…Innovation Officer.” Nigel Fenwick: Marketing is the biggest opportunity for IT since the Internet. Martin Heisig: “To go boldly where no one has gone before. This is what today's IT leaders have to do. Consumerization of IT is the new innovation driver. I have to make my end users a core part of my IT design processes. I have to know what consumers want next because they will want it soon in the enterprise.” Join us for the Changing Role of the CIO: The I's Have It.

What's in a name? Plenty, for today's CIO. Why? The role is changing so much, so often that it's hard to know what the “I” means at any time. The experts speak. Steve Romero: “Calls for the ‘new CIO' are not new at all. CIO Magazine's State of the CIO ‘07 survey resulted in the identification of four distinct CIO archetypes: Business Leader, Innovation Agent, Operational Expert, Turnaround Artist. In 2011, its 4 Personas of the Next Generation CIO were Chief Infrastructure Officer…Integration Officer…Intelligence Officer…Innovation Officer.” Nigel Fenwick: Marketing is the biggest opportunity for IT since the Internet. Martin Heisig: “To go boldly where no one has gone before. This is what today's IT leaders have to do. Consumerization of IT is the new innovation driver. I have to make my end users a core part of my IT design processes. I have to know what consumers want next because they will want it soon in the enterprise.” Join us for the Changing Role of the CIO: The I's Have It.

Have your employees demanded a BYOD (bring your own device) policy yet? If not, the writing is on the wall – or on the tablet. Any day now, they'll be bringing their iPhones and iPads to work. Is this trend a threat or an opportunity for you? Consultant Steven Romero sees the latter, advising companies to “leverage the consumerization of IT to advance enterprise mobility.” Forrester's George Lawrie agrees. “74% of the information workers in our survey used two or more devices for work—and 52% used three or more...they'll be increasingly interested in work systems and personal cloud services that enable easy multi-device access.” SAP's Oliver Bussmann warns BYOD laggards, “To be a business ‘front runner', it's unacceptable to be a year or even six months behind consumer trends.” His approach: “If you can't beat them, lead them.” Join us for State of the Device: Consumerization of IT 2012. p.s. Thursdays 1 PM Pacific on The Business Channel, tune in for In the Cloud with Game-Changers.

Have your employees demanded a BYOD (bring your own device) policy yet? If not, the writing is on the wall – or on the tablet. Any day now, they'll be bringing their iPhones and iPads to work. Is this trend a threat or an opportunity for you? Consultant Steven Romero sees the latter, advising companies to “leverage the consumerization of IT to advance enterprise mobility.” Forrester's George Lawrie agrees. “74% of the information workers in our survey used two or more devices for work—and 52% used three or more...they'll be increasingly interested in work systems and personal cloud services that enable easy multi-device access.” SAP's Oliver Bussmann warns BYOD laggards, “To be a business ‘front runner', it's unacceptable to be a year or even six months behind consumer trends.” His approach: “If you can't beat them, lead them.” Join us for State of the Device: Consumerization of IT 2012. p.s. Thursdays 1 PM Pacific on The Business Channel, tune in for In the Cloud with Game-Changers.

Have your employees demanded a BYOD (bring your own device) policy yet? If not, the writing is on the wall – or on the tablet. Any day now, they'll be bringing their iPhones and iPads to work. Is this trend a threat or an opportunity for you? Consultant Steven Romero sees the latter, advising companies to “leverage the consumerization of IT to advance enterprise mobility.” Forrester's George Lawrie agrees. “74% of the information workers in our survey used two or more devices for work—and 52% used three or more...they'll be increasingly interested in work systems and personal cloud services that enable easy multi-device access.” SAP's Oliver Bussmann warns BYOD laggards, “To be a business ‘front runner', it's unacceptable to be a year or even six months behind consumer trends.” His approach: “If you can't beat them, lead them.” Join us for State of the Device: Consumerization of IT 2012. p.s. Thursdays 1 PM Pacific on The Business Channel, tune in for In the Cloud with Game-Changers.

Have your employees demanded a BYOD (bring your own device) policy yet? If not, the writing is on the wall – or on the tablet. Any day now, they'll be bringing their iPhones and iPads to work. Is this trend a threat or an opportunity for you? Consultant Steven Romero sees the latter, advising companies to “leverage the consumerization of IT to advance enterprise mobility.” Forrester's George Lawrie agrees. “74% of the information workers in our survey used two or more devices for work—and 52% used three or more...they'll be increasingly interested in work systems and personal cloud services that enable easy multi-device access.” SAP's Oliver Bussmann warns BYOD laggards, “To be a business ‘front runner', it's unacceptable to be a year or even six months behind consumer trends.” His approach: “If you can't beat them, lead them.” Join us for State of the Device: Consumerization of IT 2012. p.s. Thursdays 1 PM Pacific on The Business Channel, tune in for In the Cloud with Game-Changers.

Your holiday gifts may already be unwrapped, but we've got more surprises for you. Ten former guests will predict the exciting game-changer technologies that could transform, disrupt and shake up your business status quo in 2012. Their conversation may spark ideas on better ways to run your company – or start a new one – and move you in amazing new directions. Since our October debut, you've heard business leaders, analysts, influencers and authors discuss diverse game-changing trends – Consumerization of IT, Big Data, In-memory Computing, Cloud Computing, Social Business, Information Governance, Real-time Data Analytics, Customer Relationship Management, and many flavors of Mobility. Listen on-demand in our Episode Directory. Will 2012 bring more of the same, or entirely new approaches to growing and competing in the intensely dynamic global marketplace? Pour a cup of Joe, Earl, OJ or even Dom, and join us for a special menu of food for thought here at the game-changers' table.

Your holiday gifts may already be unwrapped, but we've got more surprises for you. Ten former guests will predict the exciting game-changer technologies that could transform, disrupt and shake up your business status quo in 2012. Their conversation may spark ideas on better ways to run your company – or start a new one – and move you in amazing new directions. Since our October debut, you've heard business leaders, analysts, influencers and authors discuss diverse game-changing trends – Consumerization of IT, Big Data, In-memory Computing, Cloud Computing, Social Business, Information Governance, Real-time Data Analytics, Customer Relationship Management, and many flavors of Mobility. Listen on-demand in our Episode Directory. Will 2012 bring more of the same, or entirely new approaches to growing and competing in the intensely dynamic global marketplace? Pour a cup of Joe, Earl, OJ or even Dom, and join us for a special menu of food for thought here at the game-changers' table.