Technology news website
POPULARITY
The Friday Five for May 30, 2025: Field Notes for This Week Helpful Keyboard Shortcuts Mozilla Pocket Alternatives YouTube Adds Top Podcasts Chart How to Avoid Using Elderspeak Field Notes: “AHIP Medicare + Fraud, Waste, and Abuse Online Course.” Ahipmedicaretraining.Com, AHIP, www.ahipmedicaretraining.com/page/login. Accessed 28 May 2025. “NABIP Medicare Advantage Certification.” NABIP.Org, NABIP, www.nabiptraining.org/nabip/medicare. Accessed 28 May 2025. Register for Ritter Insurance Marketing Summits: https://summits.ritterim.com/ Helpful Keyboard Shortcuts: Wawro, Alex. “9 MacBook Keyboard Shortcuts You Need to Know First.” Tomsguide.Com, Tom's Guide, 20 Apr. 2025, www.tomsguide.com/computing/macos/9-macbook-keyboard-shortcuts-you-need-to-know-first. Kasiya, Chifundo. “12 Windows Key Shortcuts I Use Every Day.” Howtogeek.Com, How-To Geek, 23 Feb. 2025, www.howtogeek.com/windows-key-shortcuts-i-use-every-day/. Brookes, Tim. “13 Mac Keyboard Shortcuts I Couldn't Live Without.” Howtogeek.Com, How-To Geek, 10 Apr. 2025, www.howtogeek.com/mac-keyboard-shortcuts-i-couldnt-live-without/. “Mac Split Screen: How to Chop Your Screen in Half for Multitasking.” Cnet.Com, CNET, 3 Feb. 2025, www.cnet.com/tech/services-and-software/mac-split-screen-how-to-chop-your-screen-in-half-for-multitasking/. Aamoth, Doug. “These 10 Windows 11 Keyboard Shortcuts Will Boost Your Productivity.” Fastcompany.Com, Fast Company, 27 May 2025, www.fastcompany.com/91337250/best-windows-11-keyboard-shortcuts. Fisher, Tim. “Windows Keyboard Shortcuts to Know in 2025.” Lifewire.Com, Lifewire, 14 Jan. 2025, www.lifewire.com/best-windows-keyboard-shortcuts-6503973. Mozilla Pocket Alternatives: Reddy, Ramesh. “6 Best Pocket Alternatives to Save and Read Articles Later [2025].” Techpp.Com, TechPP, 24 May 2025, techpp.com/2025/05/24/best-pocket-alternatives/. Manuel, Beatrice. “Best Read-It-Later Apps in 2025: Top Ways to Save Web Pages & Content.” Edited by Samuel Chapman and Eugenie Tiu, Cloudwards.Net, Cloudwards, 16 May 2025, www.cloudwards.net/best-read-it-later-apps/. Instapaper: https://instapaper.com/ Matter: https://hq.getmatter.com/ Blake, Alex. “Mozilla Is Shutting down Pocket – Here Are the 3 Best Bookmarking Alternatives.” TechRadar, techradar.com, 23 May 2025, www.techradar.com/computing/websites-apps/mozilla-is-shutting-down-pocket-here-are-the-3-best-bookmarking-alternatives. Delima, David. “Mozilla's Pocket Shuts down in July: Try These Four Pocket Alternatives.” Gadgets360.Com, Gadgets 360, 24 May 2025, www.gadgets360.com/apps/features/mozilla-pocket-shutdown-alternatives-bookmarks-app-8497286. Krasnoff, Barbara. “Pocket Alternatives for Bookmarking Your Content.” Theverge.Com, The Verge, 23 May 2025, www.theverge.com/22927750/bookmarks-pocket-firefox-instapaper-raindrop. Raindrop.io: https://raindrop.io/ Mehta, Ivan, and Sarah Perez. “Read-It-Later App Pocket Is Shutting down - Here Are the Best Alternatives.” Techcrunch.Com, TechCrunch, 27 May 2025, techcrunch.com/2025/05/27/read-it-later-app-pocket-is-shutting-down-here-are-the-best-alternatives/. Peckham, James. “Read-It-Later Pocket App Will Shut down on July 8.” Pcmag.Com, PCMAG, 23 May 2025, www.pcmag.com/news/pocket-shut-down-the-read-it-later-app-will-close-on-july-8. Pot, Justin. “The 4 Best Read It Later Apps.” Zapier.Com, Zapier, 15 Aug. 2024, zapier.com/blog/best-bookmaking-read-it-later-app/. YouTube Adds Top Podcasts Chart: “Apple Podcast Charts.” Podcasts.Apple.Com, Apple, podcasts.apple.com/us/charts. Accessed 28 May 2025. “Spotify Podcast Charts.” Podcastcharts.Byspotify.Com, Spotify, podcastcharts.byspotify.com/. Accessed 28 May 2025. “YouTube Podcast Charts.” Charts.Youtube.Com, YouTube, charts.youtube.com/podcasts. Accessed 28 May 2025. How to Avoid Using Elderspeak: Senior Speak: Talking to Medicare Clients Age 65 & Older: https://ritterim.com/blog/senior-speak-talking-to-medicare-clients-age-65-and-older/ Shaw, Clarissa A., et al. “The Iowa Coding Scheme for Elderspeak: Development and Validation.” Academic.Oup.Com, Oxford Academic, 4 Mar. 2025, academic.oup.com/gerontologist/article/65/6/gnaf093/8051882. Span, Paula. “Honey, Sweetie, Dearie: The Perils of Elderspeak.” Nytimes.Com, The New York Times, 3 May 2025, www.nytimes.com/2025/05/03/health/elderly-treatment-aides.html. Rueppel Recommends: Ridgely, Charlie. “Everything Coming to Netflix, Disney+, Max & Other Streaming Services in June 2025.” ComicBook.Com, Comic Book, 26 May 2025, comicbook.com/movies/news/new-streaming-movies-tv-june-2025-netflix-disney-hbo-services/. Resources: 4 Ancillary Cross-Sales to Show Clients You Care: https://lnk.to/asg670 Apps for Comparing Healthcare & Prescriptions: https://lnk.to/ASGA85 Community Engagement & ACA Marketing Suggestions for Agents: https://lnk.to/ASG665 Reassuring Your Clients During Difficult Times: https://lnk.to/asg671 Takeaways on Social Media Marketing in 2025: https://lnk.to/asgf20250523 Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://x.com/RitterIM and YouTube, https://www.youtube.com/user/RitterInsurance Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/ Not affiliated with or endorsed by Medicare or any government agency. Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
We're on Patreon now! Find us at https://www.patreon.com/AudioUnleashed Buy-now links for products mentioned herein (As Amazon Associates, we may earn a small cut from qualifying purchases):
It's SPOOKY SEASON on YOU SHOULD KNOW BETTER! Enjoy this REWIND episode of Joe Lo Truglio vs. his wife Beth Dover. Joe and Beth are playing for LifeWire. Please rate, review and subscribe @youshouldknowbetterpod. *This episode was recorded in 2022This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4953069/advertisement
You'll discover the secrets behind the massive global exposure and recognition achieved by companies like Twitter and individuals like Elon Musk. Our guests are two PR experts, Bob and DeAnna. In this episode, we take a deep dive into the strategies and tactics used by these industry heavyweights to captivate the world with their brands. From understanding the importance of PR in building a strong brand image to mastering the latest techniques, you'll gain valuable insights and inspiration that you can apply to your own PR efforts. Whether you're a business owner, marketer, or just someone interested in the world of PR, you won't want to miss "The PR Power Play: How Twitter and Elon Musk Took Over the World with Free Exposure." Links and Resources: DeAnna's LinkedIn Bob's LinkedIn Bear Ice Box Website If you are interested to read the book, Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez, it's available on Amazon https://amzn.to/40qfGzC I'm reading this amazing book named Lean Customer, and one of the common problems that we see over and over and over again is that most Nors Start a business... based on their idea, and they're not necessarily solving a problem that the public actually has. There's a completely different mindset that you want to employ when you're thinking about starting a company. There's a really valuable story in the book that I wanted to just outline for you really, really quickly, and that story is about a business that sells milkshakes. So right away when you're thinking about milkshake sales, you're probably thinking about textures and flavor. Maybe ingredients. And that's exactly what this company did. They asked their customers to describe their ideal milkshake. Those recipes and ideas were gathered, and they started making those exact recipes that their customers said they wanted. And guess what? Sales didn't budge at all. They then discovered that 40% of their milkshake sales happen first thing in the morning. Remember, you want to solve a problem with your business. So rather than asking customers to describe their ideal milkshake, they ask customers what job they hired the milkshake to do. That question is important because it shifts the customer's focus from the product itself to why they actually purchased the milkshake in the first. So after reframing that perspective, the customers would tell stories about having a boring hour-long commute, how they weren't yet hungry yet to order food, but they wanted something that could hold them over until noon. Most of them were in work clothes, so they didn't want to worry about making a mess, and they only had one hand to be able to use to eat whatever it was that they wanted to. So think about the difference between each of those goals. Originally, our goal was to sell more milkshakes, and there are only so many ways that you can do that. But when you approach the problem from a problem-solving perspective, just think of how many more opportunities you're able to reduce the pain of your customers who are hungry, bored, one-handed people. Who doesn't want to make a mess of their clothes, you can branch out into all kinds of other opportunities like smoothies or any food that can fit in a cup holder and be eaten with one hand. On Invest in Sqft, we help business owners invest passively in multi-family real estate. My name is Matt Shields and my mission is to help all of you entrepreneurs out there grow and protect your business the way that the wealthy do. Today we're gonna be talking about PR and the impact that it can have on your business. Obviously, companies like Twitter and people like Elon Musk use PR to generate massive, massive global exposure and establish themselves as household names. If you're trying to build a powerful business, obviously PR plays an important role in building a strong brand image and capturing the world's a. Today we have the founders of a trailblazing PR firm from Chicago named Bayer Icebox. Together, Bob and Deanna's clients have been featured in some of the largest publications in the world, including the New York Times, the Wall Street Journal, Forbes, Lifewire, and Crunchbase, just to name a. They've helped international brands grow and establish their US presence. They've catapulted startups to new heights and even reinvigorated a tired old nationwide company to become a thought leader in their industry. If I asked you what you thought would be better working with a smaller PR firm or a huge PR firm, what would be your answer? You're going to learn that and so much more on today's episode of Invest in Square Feet. I feel like a lot of people may not necessarily. Know what the difference is between a PR firm and a marketing firm. Um, can, can you elaborate on what the differences are there? Including sometimes clients, right?? Yeah. Yeah, exactly. I'm sure they're like listening. I don't wanna No, it, it's, it's okay. It, the way I describe it is like, marketing is sort of a broad category. Uh, PR is sort of, uh, is, uh, a function of marketing, although, I'm gonna contradict myself. PR can also sort of be the quarterback that drives everything too. So the way that I look at public relations is, and the way we look at it, is, uh, really anything that you're doing that's gonna be public-facing, whether it's the thing people think about, or news releases or articles in, in publications or video interviews. Uh, you know, podcast appearances. That's all public relations. But also a lot of what we do for our clients is a strategy around how they're gonna message important things both internally and externally. So, uh, that, that's something that, that the bigger an organization gets, the more, you know, important it is to have that message when you've got, you know, we've gotten applied, uh, clients that have an employee base of a thousand plus or several thousand employees. They need to do PR internally. Like they need to figure out how we're gonna communicate this change to our employees. Um, you. We're fortunate that our clients aren't doing this, but as we look ahead to 2023 of people thinking about potential hiring freezes or layoffs, how do you communicate that effectively? Because what you're saying internally can become external very quickly. We saw with that C E o, I think it was from better, where like he had like the zoom mass firing. I can't remember if it was better or not, but that became a viral story where like, wow, he really handled that poorly. It's interesting and I'm actually glad that you brought that up. I'm, I'm curious what your perspective is, right? So obviously Elon just took over Twitter, and when he took over the same thing. You, you saw these mass, uh, layoffs and, and you know, quite frankly, you know, kind of crass way of laying people off, like, you know, here's a picture, you know, in your email, you're fired. Right? That's like how some people were reporting. And, um, you know, when you, when you think about it, right? You know, from a delivery stand. The wrong way to do it, right? Yeah. But from. Uh, from a pr, from a, from a, you know, making a wave and making a push out into the market, like that's the stuff that people are gonna be talking about. And, you know, again, Elon knows that everybody has a phone or has access to social and all of that, so the more that he can get people talking Yeah. The, you know, the more he's gonna be out there. And, and I, I, I guess I'm, I'm curious what your perspective is on that and, and, You know, is, is there a, I know there's a thing, obviously, we're going through the whole FTX thing. There's a certainly mm-hmm. a, a negative, um, you know, bit of news or, or, uh, a negative way of doing things. But at the same time, you know, is there, like, again, that that sort of, there is nothing as negative publicity or something like that, right? Does that, does that make sense? Yeah, no, I think it's spot on. Outside looking at it, it is an interesting case study in like, you know, different types of communication. And, and the reality is we don't know the internal numbers, but from what Elon is saying, people are using it more than ever because it's out there. Like, Hmm, i, I, you know, people wanna see what he's gonna do next. , it's obviously impacting people's lives and you know, unfortunately, people are out of jobs. But you're right from a pr, like a, like a, a media perspective, he is getting a ton of press for Twitter way more than we, than we got, than, than they would've gotten, like, you know, over the last 12 to 18 months. So, um, as a PR pro, I err on the side of, you know, I think it, it, you know, we're representing clients, so I think. It's almost like a lawyer where it's like, we can be really aggressive or we can sort of be really, really, um, conservative in our approach to arguing this case. We have the tools and the toolkits, like, how aggressive do you want to get, you know? Mm-hmm. , and I think that's the key is like, I'll have that conversation with clients. If we wanna be edgier, we might get more pr. The trade-off is we might get some Article headlines that we don't love, but we're getting pr, you know? And, I think that that's a conversation, just a double edge sword. Yeah. We had that conversation earlier though, because, um, we can get aggressive. I mean, we, you know, we're, we're following those types of stories and trends, but. Um, it's really the client's comfort level that you've gotta be okay with. And I, again, I keep going back to like a lawyer where what's your comfort level? How aggressive do you wanna get when we argue this, you know? I think the reality is like you. There's no PR professional that knows exactly how the public is going to respond to something. Mm-hmm. and in an era of social media, everything's so heightened that you are kind of rolling the dice when you go public with the messaging. But again, the trade-off is nobody knows who you are. Right. So I always say like, either, you know, if you're not out there in the public space, then, then you're, yeah, we have, we have friends who are like, I'm not even on Twitter and me. Reading and, and, and I'm thinking about getting an account now just to be in the note. Right. Um, and so to, to see that there are people who, a, haven't been using it. And now this is the only reason why you're interested in it. Gotta be some endgame in his head, you know? We don't really know it yet, but there's some sort of end I feel like PR is a tool that has helped build amazing wealth for countless companies over the years, but at the same time, it's a tool that is relatively misunderstood, I feel, by a lot of company owners. What would you say is one of the biggest uh, I guess misconceptions? A lot of people may not necessarily understand about pr. yeah, I think the wrong way of looking at PR is that you're gonna have a definitive. ROI on this article or this news release, this piece, or this mention. And unfortunately, there are people out there that are looking for that and I always kind of tell them like, if it's not possible, right? Like it's, you're creating a broader awareness, broader buzz. You know, the things that you know, I think you should be looking for in an agency is like, do they have experience in your industry? Um, do they have experience telling stories? About companies like yours. Um, even if they don't have industry experience, I think they have to have some sort of understanding of how to create a campaign for like, we do a lot of stuff in manufacturing and supply chain logistics. We've had clients in that space that helps us. But even if we don't have a client in direct space, I think it's like, you know, we try to tell prospects, like, you know, in our experience it is something that can be recreated. So, uh, we. We find that like, um, understanding a client's voice, working with them to identify that, and then figuring out the channel. So it might be news releases if we have something that's relevant. One thing I wouldn't say is like, uh, and I'm seeing brands do less of this, is like, don't put on a news release every month because you feel like you have to, like, if they're not news, don't, don't. Otherwise, it just feels like, you know, a boy who cried wolf and there's not really anything there. Um, I think one of the things that. Must be doing is, especially like we, we primarily work in b2b, but like having a LinkedIn voice, not just for the corporation, but for other thought leaders in, in the, in the, uh, brand. Um, doing contributed articles in publications is super valuable. Doing podcasts like this, I think is super important. You're creating content you can share on LinkedIn in emails that you can share in, you know, with prospects. The, the, the, what you wanna get out of an agency is the momentum to create the kind of content across different channels that you can, uh, package and, and amplify your voice. Mm-hmm. And it's the energy that agencies give. So we don't, you know, we, we have some clients worked with for six years. We have some clients, we do a, a year-long campaign, six months. But it's that energy that you get for a third party whose sole focus is getting you awareness, whatever channels make the most sense for you. Yeah. I, I do believe that the creative side of what a PR agency can do. Mm-hmm. for you is important too. I mean, you can hire someone to write a blog for mm-hmm. , your LinkedIn, your website, um, you know, but, but what are you really doing? With this information that can be, you know, beyond like, it, it has to be, you know, uh, what's the word I'm looking for? Like, not e evergreen. It, it, it has to be long lasting. Yeah. E ever e evergreen content. You're right, Dee. I mean, I think the, the, it's not necessarily we do tasks for our clients, but it's really more, um, The consulting part that I think clients find the most value in mm-hmm. is like, what have we done? What's it worked over the years? Uh, what do we have, what kind of crazy ideas do we have? Um, you know, cuz when you're, our, most of our clients are marketing directors, chief marketing officers, communications directors. They're busy day-to-day with the minutiae of being internal at a company, or if they're CEOs or founders, they're even more busy, right? Yeah. Mm-hmm. So I think., you're not hiring somebody to take things off your plate. You're hiring an agency to, try to push you and be, be bolder and bigger. Yeah. Yeah. What are some of the things that people, I guess, should be bringing to the table if they're, if they're looking for a PR firm? You know, is there, are there materials or things that you know, they can bring or, or that they should have, you know, when they're looking to hire a PR firm to be able to, you know, again, communicate their voice, their message, there, you know, whatever it might be. Um, like what are some of those assets, I guess, that they can bring to the table, to help you guys do your jobs better? Mm-hmm. , if that makes sense. Well, we look at ps, it's a two-way street. Mm-hmm. at the end of the. Um, and what I mean by that is there has to be some back-and-forth communication. So what clients can bring to the table, whether it's, you know, the C M O or communications director, is time to actually give us the information that we need. Mm-hmm. , we can run with it, but a lot of times reporters. They, want to hear a voice. They, they, they just, they, you know, email interviews, those are definitely happening. Um, but sometimes they, they, they want to hear it from straight, from your mouth. And so to be able to dedicate that sort of time where even if you just give us a recording where we can have your information, um, directly. You about your brand and what your vision is and what your goals are, and what you do, who you serve. All of those kinds of questions are really important. So, I think time is probably the most important thing. If you don't have the time to actually apply yourself or engage with your agency. Um, good luck. Yeah. Yeah. You're not gonna get that my time is important, even before that. Yeah. So making sure you've got dedicated. But then, the biggest thing is like giving us all the materials we need, which would include, like, we have a client that gave us access to their intranet right away. And so we can look through case studies and comb through sales materials and training and everything. Are we using all that stuff? No. Like, we're not sharing that with media, but we, we, we are doing a crash course and who they are, what they do. So from there then we can have interesting ideas because we already know the foundation of who they are and what they're trying to accomplish. Um, sometimes, especially with clients who've never worked with an agency, it's like they feel like if they tell us something, we're gonna like go to a journalist right away and share all their secrets, you know? Mm-hmm. , and I'm like, just the opposite. We wanna know all this stuff. Um, you know, we're your counsel, like tell us everything. And. We will, will use our discretion, and work with you to figure out what we wanna share. But yeah, the more we know the better. And so, that also includes time putting those things together. Mm-hmm. and the clients that don't work out. And we've had this over the years where it's like, you know, can you guys just, um, Just draft something? Well, we can, but if we draft everything, it's gonna sound like a PR agency wrote it. You know, like we, we need to Yeah. Need to sound like a, there there's a human element, you know, the public relations part. Yeah. Of what we do. Um, I'll also throw in there that, that sometimes going through the information and, you know, you're digging, you're researching, you're gathering it all. You might even discover pain points. Mm-hmm. that. Organizations didn't know they had mm-hmm. , you know, where your material actually isn't getting the message across because of what you're saying to me right here mm-hmm. is different than what you're putting on LinkedIn. Yeah. Interesting. And so going through that information, and, and again, the, the, the time to talk through these things, you can, you can actually learn a lot about what clients are missing out on. And you say that one word or you know, you evoke that one emotion, and all of a sudden people. What I found is cross departments, like bigger companies, well, we say it this way, we say it that way. There's like no synergy or, you know, um, an across messaging. And so to Deanna's point, that might not seem like a big deal, but if it's like playing a game of telephone, if it's too, you know mm-hmm. dispersed across and, not accurate like it's, you know If you have a challenge internally, or externally, your message is probably not getting conveyed in the right way either. Yeah. Yeah. That's really interesting. I never really even considered, you know, how, how, how powerful that can be to just get everyone, you know, sort of aligned and in that, uh, and, and all speaking, you know, that, that same direction. So looking at some of your past clients and past relationships that you've helped grow, does anything come to mind when we talk about challenges or things that people or companies were trying to overcome, whether that might have been a miscommunication or P problems, either internally or externally? I'm trying to hone in and get people to think of it. What types of problems have been solved using PR that maybe they might not have necessarily thought of before in the past? I think one company comes to mind. Um, we worked with them, you know, we, we, we remained close to there, their former president, but it was a, um, it was a big franchise. There was an acquisition. They basically were bought out a year and a half ago. Um, had been a 35-year franchise business, you know, but when they came to us, uh, one of my first sort of full-time clients in 2017, and, um, really what she said is we had, we had done some pr. Over the years, but really the last 10 years have done kind of nothing. So I thought it was an interesting challenge because there was like, everything was kind of like stale, what was out there. They needed a refresh and they chose to work with me because like, you know, she's like, we're gonna get the attention from a small firm that we wouldn't get at a bigger firm. So we, for them, our challenge was to get, you know, immediate exposure for her as a thought. Um, and to also continue to generate buzz for these new franchises they were selling. Um, ultimately, you know, it not to say like, you know, p uh, uh, you know, this, it was because of our campaign solely, but like over a three year period, like with a lot of buzz and energy, um, you know, they got the attraction of from a, a large in investor and we're acquired, right? And so that's the kinda example of like, you know, getting the word out. When, when you're a brand looking to be acquired, let's say, um, you know, obviously those companies are doing their due diligence, checking you, your financials, but there's also like an emotional element. Like if this brand is out there in the public sphere, I'm seeing articles about them. I'm seeing 'em in the New York Times, the Washington Post. We're hearing those. It's like that can help when you're packaging your brand to something that really has value beyond just, the p and l sheets. Yeah. So, yeah. I would say, you know, over the last probably year and a half, we've seen quite a few of our clients, um, go through acquisitions, which is really interesting. Um, you know, for, for me, someone who's, and it's bittersweet cuz sometimes, well, and sometimes the, you know, it's, they get fired and they're like, oh, this out. But, you know, we, we still feel like, again, building up on these stories and. Building up, the, person. People trust people. Mm-hmm. people buy from people. Mm-hmm... And so when, when you can be not just a thought leader, I mean, that's a lot of what we do, but it's almost like, I don't know, I, I think of like your insurance guy. Okay. We know him on a first-name basis. We, I can picture what he looks like. Um, because there's, there's a person you're not, Going with whoever is the top one. Like you, you connect with the person. And so yeah, I think what we do a lot of, a lot of calls and a lot of conversations with our clients, um, it pays off when the person comes through. Mm-hmm. and all of this messaging mm-hmm. , um, we can, you know, Bob's a, a great writer. I sit next to him sometimes and I'm like, you just put that out in like two seconds. Like, how did, how'd you do it? Writing is one thing, but you can't develop a whole personality. Like you, you have to build that up over time. Mm-hmm. And so I think the value of what we do and what we've seen with many of our clients is that that personality comes out and that's where people are finding the strongest connection. Mm-hmm. and, and that as you're defining it, you know, personality. It could also be, you know, a combination of everything, you know, for a company. So that company creates, you know, is, is creating that personality, if you will, that feeling, you know, you can kind of know or expect what you're going to feel and get when you interact with that company. Would, would you agree with that? Yeah, I mean, the biggest compliment we get is like we've, uh, we've got a couple of clients where like our team member. They, they'll just be like, you know, they'll forward something over and like, uh, you know, our agency can write something, right? So they realize that we've understood their personality, their identity, and sometimes we have to be like, is this really in scope You know, but, um, but yeah, I think the point is like the, the, the company has a personality and a brand. The best one that I see out there, one of the better ones is like, on Twitter, going back to Twitter is like, um, this is like an iconic example, but like Wendy's Twitter brand is just great, right? It's a, it's a personality. It's funny, it's edgy. and I think a lot of brands are trying to try to like recreate Wendy's on Twitter. Just you can't really, you know, yeah. Can't do that. You gotta have your own personality. But I think that you're spot on. Um, you know, brands have. Identities too. And personalities, man. Yeah, At what stage should someone start thinking about reaching out to a PR firm again, like, you know, when's too early? When, you know, when, obviously, you know, you, you said that someone hadn't really, Done any PR in the last 10 years. , but, but when is, when is the right time, I guess, to be able to reach out? Like, and again, you even mentioned like, don't feel like you have to put out news, you know, every day. Like there any examples of like, these types of things that you should be going through that you should be experiencing or trying to communicate? Um, and, you know, those would be the right types of things to do a press release or, you know, hire a PR firm to be able to communicate those types of. Yeah, the first thing that comes to mind is probably cuz we're working with a handful of brands in the space, but like when you've got private equity money and you're looking to grow quickly and maybe you're looking to acquire brands, it's great to have a PR agency because you're, you know, you're gonna have some news that's just like hard-hitting news that's, that's coming up. Um, that's a great example. Mm-hmm. , I think also, you know, sort of on the flip side, if you're like a startup, Looking for more VC money, or maybe you're in sort of series B and you're looking to expand another great reason to, to get PR awareness. Um, but really I'd say in terms of the stage like you gotta have a product to market, I think. Yeah. The times when it doesn't work is, and over the years we've taken clients like this and we kind of realized, you know, trial and error, right? It's like If you don't have a product ready for the marketplace, but there's only so much we can share with media, right? Mm-hmm. , there's like not a story there. Mm-hmm. , you know, you can only say it's coming only so many times. Yeah. So, and I think as media wants to see what kind of customer base you have, what kind of revenue you have, what kind of, you know, how many employees do you have? So I think like, I think there's a bit of excitement with, you know, brains that are just starting mm-hmm. and they think PR is gonna really get us there. And, you know, the, the missing link in that situation is a reporter's gonna say, Hey, can I test the product? Yeah. Mm-hmm. , can I see your website? Um, and if it's not ready, they're moving on to the next story. Yeah. Um, and then there's, or giving a bad review. Right. Bad review. Um, but that's probably another reason why you might want a PR agency. Um, you know, if, if there is something negative out there, um, yeah. You know, whether you made a mistake in saying something or, you know, there's the situation last year of the, the C E O who apparently made her staff work at the factory, um, during the hurricane. Oh yeah. And you know, that was a situation. , I immediately was like, there's gotta be more to this story. You know, I don't, I can't believe, a person would say, Nope, you have to come to work during these dangerous conditions. Um, and, the more I read, I was like, oh, that facility was actually safer than some of their homes. So there's a way where that story just got, The wrong message about that got out, I think, in my opinion, when perhaps there wasn't a PR council kind of helping. Well, I think bridging that along. So there, there are situations where, yeah, you might want someone to come in and help actually explain what happened. You know, tell, tell your story about a situation. I don't wanna say cleanup messes because, you know, if you made a mess, you sometimes do have to own it. Mm-hmm... Um, but yeah, startup brands, that's, that's a little bit more difficult, I would say. If you're starting a brand and you're really excited, um, there are definitely some things you need before pr. Now, one thing I would say is if you're an established company, starting a new division, or a new product launched, then it makes sense to have somebody on, you've already got revenue. Looking to expand the industry. We also have clients bring us on if we're looking to expand in a particular vertical. So one of our clients is really making a push in warehouse automation. Um, and, you know, we, we have experience in that field, so like, They're engaging with us to really sort of expand in 2023 beyond what they've been doing. So, yeah, I, I, I think that, hopefully, that answers your question, Matt. Yeah, no, That makes perfect sense. Yeah. And, and, and Deanna you kind of touched on this too, I guess the, uh, the, the intended outcome of. Of PR is to essentially get other people interested in whatever you are doing, you know, other reporters or other bloggers or what, whatever it might be, uh, so that they start, you know, reaching out and, and asking you for more, so they kind of just spiders out. Is that, is that basically correct One, of the reasons that people would want PRS to get the exposure. and exposure in, in most cases can lead to web traffic, sales, um, you know, acquisition. Mm-hmm... Um, in, in some cases the c e O really wants to be the expert. Mm-hmm. at this thing. Mm-hmm. , um, sales and everything will, will follow, but I want to be the, the person you think of when you think of automation or, you know, whatever their industry is. Mm-hmm. , so that's, that's also something. That folks look for. Yeah. There's a bit of a, yeah. Maybe a healthy ego sometimes PR, right? Um, yeah. But I, I think, I think you're spot on D Yeah. All right, so we learned exactly how important it is to decide if you want to work with a small PR firm or a very large PR firm. Your experiences are going to be completely different depending on the size of the company. If you're interested in reaching out to Bob or Deanna, they can be reached@bearicebox.com. So that's B E A R icebox.com and both of them are available on LinkedIn as well. And that's Bob or DeAnna Spoerl, S P O E R L. We also have one. Amazing piece of information from Bob and DeAnna, and you can only get that in our newsletter. So make sure to head over to Invest in SqFt (Invest in Square Feet) and subscribe to that newsletter so you don't miss a step there. And of course, subscribe to Invest in SqFt (Invest in Square Feet) on whatever podcast platform it is that you use.
Kudoboard is a product designed to make people happy. It helps you recognize your employees, celebrate your coworkers and send your friend the most meaningful card they've ever received. It was created by Aaron Rubens - a former teacher who dreamed of better ways to communicate positivity in the workplace and beyond. Aaron Rubens is the CEO and Co-Founder of Kudoboard. Aaron is a Tulane graduate with an MBA from Harvard Business School. His early career was focused on education, having taught high school math at Alta Vista Charter School in Kansas City, joining a highly selective national service corps, Teach for America. Since Aaron first had the idea to create Kudoboard, the company has added Co-Founder Kyler Deutmeyer and a growing team of 20+ employees. Kudoboard is in use by many of the world's top organizations including TMobile, LinkedIn, GoFundMe, Airbnb, Shopify and Webflow. Kudoboard has received positive reviews in the media from Harvard Business Review, Lifewire and Business Insider. This brand story began with appreciation It started with a simple idea: Aaron's colleague at Teach for America suggested that they lead their math students in an appreciation exercise. Each student wrote their name on a piece of paper and passed it around. The rest of the class took turns writing notes of praise and recognition. It made a deep and lasting impact. For years after their students graduated, Aaron would run into them - and they would all mention how special it was. Many of them still keep their piece of paper, referring to the kind words whenever they need a burst of positivity and encouragement. It sparked an idea for Aaron Rubens - to create a tool that helps people efficiently share appreciation with their friends, families, students and employees. Celebrate the moments that matter Soon after he graduated, Aaron was brainstorming ideas for his friend's thirtieth birthday. He built the first Kudoboard: A mashup of videos from friends around the country, to celebrate his friend's birthday with everyone no matter where they were. It was a magic moment. Everyone loved making the Kudoboard, and his friend loved receiving it. Don't wait to start until you have every piece of the puzzle Before Kudoboard had software engineers and a CMO, it had Aaron Rubens. He wasn't a software specialist, but he was going to do whatever it took to build it. Aaron started small, by building out Google forms and having people fill them out. He then built them into Powerpoints. The first Kudoboards were made manually by Aaron himself. When he pitched the idea to his Co-Founder, Aaron had something meaningful to show for all of his work - emotional and compelling testimonials from people who had made and received boards. Passionately, Aaron invited him to explore what Kudoboards could look like if they were more streamlined - making it possible for hundreds of people to spread appreciation to others. People invest in what matters to them When Aaron launched Kudoboard, he didn't intend to charge for it. After discussing it with his Co-Founder, he decided that it added enough value to make it a paid product. They expected the amount of users to drop, but the opposite occurred - users began seeing Kudoboard as a high-value gift and the amount of customers exploded. Large organizations began using Kudoboard for quarterly workplace celebrations. Now, companies are also using Kudoboard to celebrate Pride Month, welcome new hires and even share exciting job offers with new recruits. There is so much to learn about using authentic encouragement and appreciation in the workplace. In today's episode, you'll be inspired to discover new ways of building a positive work culture! Quotes “There really is this power in giving people permission to say something positive to someone else. But oftentimes, people need that opening. If you can give it to them, that can be something really special.” “If not everyone is in the office every day, how do we keep them feeling like one team…but not in a heavy-handed way? This is meant to be one of those light-touch tools that keeps people feeling like part of the greater thing they're working towards.” “Kudoboard tends to be for quarterly shout-out boards. Or it's pride month and there's a board for that. Kudoboard creates moments in time that matter to an organization, and they pull their employees in to celebrate.” “It's not another endless feed of content. It creates moments that matter, that we pull people in around.” “We're building out the features to make Kudoboard highly useful for larger organizations. We want to make it highly secure and integrated with their other platforms. Longer term, we're going to continue to build out the usefulness.” “In recruiting - when someone gets an offer, they can receive a Kudoboard from the hiring team that interviewed them, telling them that they're super excited to have them on board. It's all about those little personal touches. If they get three great offers, it's a gut call. It can be helpful to set a business apart.” Links mentioned in this episode: Visit the website for Kudoboard at www.kudoboard.com Connect with Aaron Rubens on LinkedIn at https://www.linkedin.com/in/aaronrubens/ Connect with Kudoboard's Co-Founder Kyler Deutmeyer on LinkedIn at https://www.linkedin.com/in/kyler-deutmeyer-4739a57?original_referer=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkyler-deutmeyer-4739a57 Follow Kudoboard on facebook at https://www.facebook.com/kudoboard Discover innovative and culture-building methods of using Kudoboard in your workplace on their Youtube channel. Subscribe at https://www.youtube.com/@kudoboard7945/videos
This week husband and wife Beth Dover (Outpost) and Joe Lo Truglio (Brooklyn 99) are playing for LifeWire. Who will sleep on the couch tonight? Join us and play along with Coach Sportsball. Welcome 2023! Rate, review and subscribe @youshouldknowbetterpod
Brooke Pelczynski's life with Multiple Sclerosis is an inspiring example of someone taking their diagnosis and turning it into something great. Most recently, her varied career has led to her working for Marvel Comics!Brooke was undertaking her BFA in Illustration in New York when the fatigue and clumsiness that resulted in a number of ruined artworks was diagnosed as Multiple Sclerosis - at the age of only 21. Although she now feels that MS had crippled her career, Brooke has since used her disease to build a career as an artist, illustrator, and comic-creating multiple sclerosis fighter! As well as her full-time role providing illustrations for MultipleSclerosis.net, her work - in a variety of forms - has been featured by a variety of clients and publications including Yahoo, Momentum Magazine, Hotel Indigo, Lifewire, and many more. Brooke also worked as a story consultant for Marvel's Darkhawk comic series, using her experiences to inform the title character's own journey toward an MS diagnosis. Topics covered in this episode include:Brooke's life before her diagnosis with MS aged only 21How, after feeling like MS had crippled her life as an artist, Brooke was able to use comic art to build her careerThe way that Brooke's work for MultipleSclerosis.net fits around her "Perfect, shitty situation" - and how she always strives to remain creative, even on her worst MS days (MSiest?)How she got involved as a story advisor for Marvel's Darkhawk comics Full show notes and resources at https://fumsnow.com/fums118/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Improve your English conversation, vocabulary, grammar, and speaking with free audio lessons
Do you like the way you look in photos? Considering the huge market for online filters for photographs, there must be a lot of people who prefer embellishing their pictures instead of keeping them natural. Is that a problem? In this Chatterbox episode, hosts Andrew and Anna discuss the pros and cons of online beauty filters. Chatterbox is a series featuring native English speakers carrying on a natural conversation. This series is designed to help intermediate and advanced English learners improve their English. Fun facts According to Lifewire, the most popular Instagram filter in the United States is Clarendon. This filter is used to brighten colours and sharpen contrasts while keeping skin tones warm and natural. Expressions included in the study guide To morph Just a touch To rag on To see [something] firsthand Body dysmorphia To be bombarded with [something] Copyright: Culips.com For more information about this episode, visit culips.com. Music Credit: Something Elated by Broke For Free, Step On by Jahzzar Photo Credit: Fausto Sandoval (Unsplash.com)
Episode n°49 - 400 pistes par email Du frenchcore, du musical et des reprises (pas mal de reprises), c'est l'épisode 49 de Recommandé. En voiture ! Musiques La playlist Youtube de l'épisode : https://www.youtube.com/playlist?list=PLNjXbZkItxtabyP7Rr9Nuw1LzW_54qcCt Contact - envoyez-moi des musiques ! Twitter @recommande0 https://twitter.com/recommande0 Discord https://discord.gg/4RnA9v7 e-mail recommande[[arobase]]hotmail[[point]]com Illustration C'est une illustration pour le site Lifewire.
Data is - and always will be - a chaotic neutral (meaning sometimes, it can be incredibly valuable, and at other times, simply noise). Understanding which healthcare data collected has value and which is noise? That's where the real work begins. On this week's segment, Jeffrey Carlisle, CEO at Pneuma Systems Corporation; Howard Rosen, CEO and Founder of LifeWIRE; and Brent Wright, Associate Dean for Rural Health Innovation at the University of Louisville, join me for a discussion that centers on the data biome and understanding how data value works in healthcare. From interoperability of centralized data to who should have ownership over healthcare data, there's a lot to unpack here - and all of it is valuable. Come and listen to this week's episode! Here are the show highlights: Data: is yours valuable or is it just noise? (0:05) The power of data in post-market surveillance (6:01) Interoperability and centralized data: what the future might hold (9:58) Patient data biome - how far are we from that reality? (17:37) Who should have ownership of patient data and how it's integrated (25:55) The role data plays in a patient's healthcare (31:55 ) Guest Bios Jeffrey Carlisle is CEO at Pneuma Systems Corporation. He earned his ScB in Applied Math/Biology from Brown University. If you'd like to get in touch with Jeffrey after the show, feel free to reach out to him via LinkedIn at Jeffrey Carlisle or via email at JeffreyCarlisle@me.com. Howard Rosen is CEO and Founder of LifeWIRE Group. He earned his HBBA in Economics and Marketing and MBA in International Finance/Marketing from York University, Schulich School of business. If you'd like to get in touch with Howard after the show, feel free to reach out to him via LinkedIn at Howard Rosen or via email at HRosen@LifeWiregroup.com. Brent Wright is the Associate Dean for Rural Health Innovation at the University of Louisville. He earned his BS in Human Studies from the University of Kentucky and his Masters in Medical Management from the University of Southern California If you'd like to get in touch with Brent after the show, feel free to reach out to him via LinkedIn at Brent Wright or via email at R.Wright@louisville.edu.
Building a successful business can sometimes feel like climbing Mount Everest - daunting at best and impossible without the right gear. Understanding the steps and strategies to build a successful business is a bit like following a trail. Sure, it takes skill, but it's not rocket science - so long as we don't get lost in the weeds. Jeffrey Carlisle, CEO at Pneuma Systems Corporation; Howard Rosen, CEO and Founder of LifeWIRE; and Brent Wright, Associate Dean for Rural Health Innovation at the University of Louisville, join me again for another roundtable discussion on how we can cultivate the right gear necessary for getting back on track and building more successful businesses. From cardboard magnates to mega-stars, we discuss how to recognize opportunities and capitalize on them while sticking to the basics - and still coming out on top (or better). So, come join us! Here are the show highlights: Is it innovation, creativity, or simply basic improvements? (1:00) The language of innovation (8:11) Are you an entrepreneur or an intrapreneur? (9:59) 3 key steps to innovation (15:35) The trench warfare of innovation (23:20) Back to basics - the best practices around building a business (51:38) Guest Bios Jeffrey Carlisle is CEO at Pneuma Systems Corporation. He earned his ScB in Applied Math/Biology from Brown University. If you'd like to get in touch with Jeffrey after the show, feel free to reach out to him via LinkedIn at Jeffrey Carlisle or via email at JeffreyCarlisle@me.com. Howard Rosen is CEO and Founder of LifeWIRE Group. He earned his HBBA in Economics and Marketing and MBA in International Finance/Marketing from York University, Schulich School of business. If you'd like to get in touch with Howard after the show, feel free to reach out to him via LinkedIn at Howard Rosen or via email at HRosen@LifeWiregroup.com. Brent Wright is the Associate Dean for Rural Health Innovation at the University of Louisville. He earned his BS in Human Studies from the University of Kentucky and his Masters in Medical Management from the University of Southern California If you'd like to get in touch with Brent after the show, feel free to reach out to him via LinkedIn at Brent Wright or via email at R.Wright@louisville.edu.
There are many trends out there that play key roles in how healthcare consumerism might experience growth or restraint. Understanding how they all work together is a bit of a challenge, but it's one we're talking through in this week's panel discussion. Jeffrey Carlisle, CEO at Pneuma Systems Corporation; Howard Rosen, CEO and Founder of LifeWIRE; and Brent Wright, Associate Dean for Rural Health Innovation at the University of Louisville join me again for another roundtable discussion of all things innovation. Have you ever wondered how factors such as inequality, access, the FDA — or even our own understanding of the solutions we bring to market — might hamper progress or push digital health and innovation forward? If so, buckle up: this ride's for you. Here are the show highlights: How to navigate entry into digital healthcare (0:40) Understanding healthcare access and inequities (8:32) Customer discovery: where's the logic and rationality? (14:49) The FDA's role in regulations and consumerization (18:10) 4 companies that make consumerism look easy (26:27) What we, as consumers, can do to grow healthcare consumerism (34:51) Guest Bios Jeffrey Carlisle is CEO at Pneuma Systems Corporation. He earned his ScB in Applied Math/Biology from Brown University. If you'd like to get in touch with Jeffrey after the show, feel free to reach out to him via LinkedIn at Jeffrey Carlisle or via email at JeffreyCarlisle@me.com. Howard Rosen is CEO and Founder of LifeWIRE Group. He earned his HBBA in Economics and Marketing and an MBA in International Finance/Marketing from York University, Schulich School of business. If you'd like to get in touch with Howard after the show, feel free to reach out to him via LinkedIn at Howard Rosen or via email at HRosen@LifeWiregroup.com. Brent Wright is the Associate Dean for Rural Health Innovation at the University of Louisville. He earned his BS in Human Studies from the University of Kentucky and his Masters in Medical Management from the University of Southern California If you'd like to get in touch with Brent after the show, feel free to reach out to him via LinkedIn at Brent Wright or via email at R.Wright@louisville.edu.
In This Episode of The Couple-preneurs Show with Howard Rosen of LifeWIRE, we discuss:– Inspiration can come from anywhere, the trick is not only to see it, as the difficulty is maintaining that vision in trying to realize it.– Difficulties in obtaining patents.– Artificial Intelligence usage in mHealth sectors. About Howard:Howard is the strategic and visionary leader for LifeWIRE; first developing the LifeWIRE communication platform in 2005 on which holds six patents. He is widely recognized as a healthcare IT entrepreneur, named as one of the top 100 Innovators of the Next Century (Rockefeller Foundation) and one of the Top 30 mHealth Innovators by the mHealth Alliance (UN Foundation). Of an number of industry roles, he is a member of eHeath Initiative's (eHI) Leadership Council and President-Elect of the HIMSS Ontario Chapter. As with most in Health IT, prior to founding LifeWIRE, Howard spent two decades as a film and television producer where he mastered the skill of client /audience engagement that drives LifeWIRE platform. Howard speaks regularly at conferences, graduate schools at leading Universities as well as teaching post-graduate courses based on LifeWIRE.Howard received his MBA from the Schulich School of Business at York University (Toronto).Resources:https://www.lifewiregroup.com/ Connect with Howard:https://www.linkedin.com/in/howardrosen129/ About the Couple-preneurs Show:The Couple-preneurs Show, affectionately known as the providers of The Secret Sauce of Power Couples, is focused on helping couples in business develop structure and strategies that nurture the balance between business and home.Being in business with your significant other includes the good, the bad, and the ugly. Not all couples in business thrive from working together. Working closely together is a dream that grows from love and enthusiasm.Capture unique and informative ways to create, build, or advance your entrepreneurial journey via listening to other successful entrepreneurs' stories of triumph, trials, and lessons learned.Learn more about the show or be a guest by visiting our website here: https://kothoughtleaders.com/Learn more about being a guest on our show: https://mailchi.mp/ndemandconsulting/share-your-story-with-other-entrepreneurs Grab a copy of Oscar & Kiya's book, Confessions: The Truth About Perfect Timing here: https://www.amazon.com/Confessions-Perfect-Couples-Reaching-Everything/dp/0615963463 The Couple-preneurs Showhttps://businessinnovatorsradio.com/the-couple-preneurs-show/Source: https://businessinnovatorsradio.com/episode-8-inspiration-can-come-from-anywhere-howard-rosen-of-lifewire-corp-speaks-with-oscar-and-kiya-frazier
This week's episode is all about social media. Join the conversation by adding your thoughts in the comments below! Episode Shout-out to Thoughtful Learning, Pros and Cons of Social Media, Marketing Insider Group, Lifewire, and HubSpot Music Intro/Outro: “Thoughts” by Killah Smilez Music Outro: “Explained” by Killah Smilez Make sure you check out the Killah Smilez song on Amazon Catch the music video by Killah Smilez HERE ----more---- Get our book HERE Check out our NEW course on The Law of Attraction Listenable HERE Want to share the episode? Please share the episode on Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, and Soundcloud Don't forget to subscribe to WokeNFree on iTunes, Stitcher, TuneIn, iHeartRadio, and Google Play Do you want to join the show as a guest on an upcoming episode? Contact us HERE Don't forget to submit a scenario to us for SCENARIO TIME! SCENARIO TIME: How would you respond to these scenarios in SCENARIO TIME? Let's chat HERE! Have you reviewed our show yet? Pick your platform of choice HERE Do you want to start a podcast? We are here to HELP! Schedule a FREE strategy session with us HERE This post contains affiliate links. That means if you click on a link and buy something, WokeNFree will earn a small commission from the advertiser at no additional cost to you.
Servus Leute! Willkommen zu der neusten Folge von Project Anime und so wie jedes Mal zu einem neuen entspannten Anime und Manga Talk. Diesmal geht es um die besten 24 Animes laut Lifewire (https://www.lifewire.com/best-anime-4156813) Wir quatschen, reagieren und diskutieren über die Liste und nennen auch unsere Picks! Außerdem haben wir heute noch NEWS bezogen auf unserem Instagram Account! Falls ihr uns eure Meinung Preis geben wollt, so schreibt uns diese einfach auf Instagram :) Also viel Spaß bei der Folge und bis zur nächsten! Timestamps: (00:38) - Weekly Update & Anime news (19:03) - Podcast NEWS (Instagram) (21:58) - Thema der Folge Gönnt uns ein Follow auf Spotify und natürlich auf Instagram für den heißen Kram: https://www.instagram.com/project.anime.pod/ Folgt uns auch auf unserem neuen Youtube Kanal: https://www.youtube.com/channel/UC0X0DdBor4Gbf9mg4M6HeNQ Chainsaw Man Teaser: https://www.youtube.com/watch?v=q15CRdE5Bv0 AOT Key Visual Season 4, Part 2 : https://www.reddit.com/r/anime/comments/o8uoyy/attack_on_titan_final_season_part_2_key_visual/ SEE YOU SPACE COWBOYS...
Über den Mercedes EQS kann man sich vortrefflich unterhalten, ist er doch das erste Modell der Stuttgarter, das von Grund auf als Elektroauto konzipiert und umgesetzt wurde. Davon abgesehen strotzt die neue vollelektrische S-Klasse natürlich nur so vor Innovationen und besonderen Ideen. Zu dieser Episode haben wir wieder Alex Bloch zu Gast, der sich wie kaum ein Zweiter für dieses Gespräch eignen dürfte. All die Jahre als Autotester und Motorjournalist gepaart mit tiefer Elektro-Expertise ergeben einfach eine großartige Mischung. So geht es heute nicht nur um MBUX und Hyperscreen, One-Bow-Design und Hinterachslenkung, sondern auch um die Feinheiten von Elektromotoren und Traktionsakkus. Ganz kurz streifen wir noch den neuen Fiat 500e, den Alex gerade ausführlich testet. Hier hört man schön, wie schnell ein gut gemachter elektrischer Kleinwagen jemanden packen kann. ;o) Außerdem in dieser Episode: Teslas Cybertruck war unterwegs im nächtlichen New York und hat ordentlich Cyberpunk-Charme versprüht. Opel denkt laut darüber nach, tatsächlich einen elektrischen Manta zu bauen und Harley Davidson geht den Hyundai-Weg, indem sie ihren Modellnamen „LifeWire“ zur elektrischen Sub-Marke machen, ebenso wie Hyundai das mit „Ioniq“ gemacht hat. Ein paar Kleinigkeiten finden sich noch in der Nutzfahrzeug-Ecke: Der kompakte Renault Kangoo Rapid E-Tech Electric (schade, dass er nicht mehr einfach Kangoo Z.E. heißt - warum auch immer) und der noch viel kompaktere Citroen My Ami Cargo sind hier Thema. Letzterer ist sicher eher als Konkurrent zum Lasten-E-Bike zu verstehen, aber gerade so gesehen sicherlich spannend für den kleinen Lieferverkehr von Pizzerien oder Apotheken. Medizinisches ist im Grunde auch das Thema der Kuriositäten-Ecke, aber hört einfach selbst. Viel Spaß beim Hören! Links zur Sendung * Diese Episode inklusive Pre- und Postshow auf Patreon * Marcels Tesla Referral Link https://ts.la/marcel79632 * Phils Tesla Referral Link https://ts.la/philipp85086 * Sono Sion Referral Code: cleanelectric856565 * Slack * Twitter * Instagram * Youtube * Preshow: Sono Motors und MAN kooperieren * „Bloch erklärt“ auf YouTube * Mercedes EQS * MKBHD: Top 5 Mercedes EQS Features * Unbox Therapy: Lichtspiele im Mercedes EQS * Felixba zum Innensound des Mercedes EQS * Fiat 500e * Tesla Cybertruck in New York * Opel will E-Manta womöglich wirklich bauen * LifeWire wird Harleys Elektromarke * Renault Kangoo Rapid E-Tech Electric * Citroen My Ami Cargo * Kurios: Wenn die Impfkampagne stockt * Postshow: TOGG kommt nach Deutschland * Postshow: Elektro-Cheater
Sometimes we like to shake it up a little - okay, a lot, like in this week’s episode when we go completely loose-cannon and host a panel discussion on a variety of topics. If you’re struggling with the status quo, facing an uphill battle against industry incumbents, or simply trying to navigate your way through consolidation, this is where you want to be! Jeffrey Carlisle, CEO at Pneuma Systems Corporation, Howard Rosen, CEO and Founder of LifeWIRE, and Brent Wright, Associate Dean for Rural Health Innovation at University of Louisville join us this week for a roundtable discussion of all things innovation. So, grab a chair (and possibly a drink) and hang out with us a while as we discuss ideas, tricks of the trade, strategies and outlooks that could put you on the path to success. Here are the show highlights: What if the controversial word is “innovation”? (6:29) Customer obsessed or product obsessed - your innovation needs to meet a need (11:58) When to disrupt the status quo, and when to let things ride (14:13) Building out a commercialization strategy when your customers are risk-averse (16:40) What is a healthcare consumer really willing to pay for? (20:16) Breaking into the EMR space, can you really dethrone an incumbent? (29:58) Guest Bios Jeffrey Carlisle is CEO at Pneuma Systems Corporation. He earned his ScB in Applied Math/Biology from Brown University. If you’d like to get in touch with Jeffrey after the show, feel free to reach out to him via LinkedIn at Jeffrey Carlisle or via email at J effreyCarlisle@me.com. Howard Rosen is CEO and Founder of LifeWIRE Group. He earned his HBBA in Economics and Marketing and an MBA in International Finance/Marketing from York University, Schulich School of business. If you’d like to get in touch with Howard after the show, feel free to reach out to him via LinkedIn at Howard Rosen or via email at HRosen@LifeWiregroup.com. Brent Wright is the Associate Dean for Rural Health Innovation at the University of Louisville. He earned his BS in Human Studies from the University of Kentucky and his Masters in Medical Management from the University of Southern California If you’d like to get in touch with Brent after the show, feel free to reach out to him via LinkedIn at Brent Wright or via email at R.Wright@louisville.edu.
Domestic violence is a topic a lot of people often don't know how to talk about – or where to turn when they need help. It can occur in many different ways and can affect people regardless of income, religion, ethnicity, educational level, or race. My guests Rachel Krinsky, LifeWire Executive Director and Liz Mangini, […]
Nicole chats with Executive Director Rachel Krinsky & Marketing Consultant Elizabeth Mangini of Lifewire. Website: https://www.LifeWire.org/
Nicole chats with Executive Director Rachel Krinsky & Marketing Consultant Elizabeth Mangini of LifeWire. Website: https://www.LifeWire.org/
In today's episode of Outcomes Rocket, we are excited to share with your our interview with Howard Rosen, the CEO and founder of LifeWIRE Corporation. Howard talks about how his company is empowering providers, payors, and patients through a communications platform on any device available with no need for a download. He shares his thoughts on transitioning from a different field to healthcare, things he has learned in the process. and insights on leveraging tech to improve health outcomes. If you're new in healthcare or you want a better light on your path as an entrepreneur or innovator, this is a podcast you must not miss! https://outcomesrocket.health/lifewire/2020/09/
In this episode, I’ll be speaking to three experts on youth development and screen time who also happen to be parents. First, we’ll hear, Sascha Brodsky. He’s a science and technology journalist, who recently wrote an article for Lifewire called, “Parents Say ‘Yes’ To Screen Time During the Pandemic,” where he talked to several parents and experts - letting them vent their concerns, but also justify their decisions. Two experts featured in the article are also with us for this episode. Lynette Owens, Founder & Global Director of Internet Safety for Kids and Families at Trend Micro. She dedicates a majority of her time leading workshops that educate parents and caregivers on all topics relating to children and internet use. And Dr. Mimi Ito, a cultural Anthropologist and Learning Scientist at University of California Irvine, joining us once again. Her work makes her an expert on children and youth’s changing relationships to media and technology. Cover Photo by ExpectGrain under Creative Commons https://www.flickr.com/photos/spedster/Links from this episode:Parents Say ‘Yes’ To Screen Time During the Pandemic, by Sascha BrodskyTrend Micro's Internet Safety for Kids and FamiliesAbout Mimi Ito: https://clrn.dmlhub.net/people/mimi-ito.htmlNY Times Article: Children’s Screen Time Has Soared in the Pandemic, Alarming Parents and Researchers by Matt RichtelDistance Learning and Parental Mental Health During COVID-19Two related studies:https://corp.roblox.com/2020/06/62-teens-roblox-say-online-conversations-real-life-friends-top-pandemic-priority/https://royalsocietypublishing.org/doi/10.1098/rsos.202049 See acast.com/privacy for privacy and opt-out information.
Show LinksIn this episode I want to share how we can prolong the life of the many little batteries in our devices, putting off a replacement is a way to save some money. As with everything, it takes a bit of planning and consideration with our actions. Mindfulness has monetary value.https://www.howtogeek.com/675510/8-tips-for-saving-battery-life-on-your-iphone/Lifewire has 30 tips, ignore the second tips, because it involves buying a Mophie!https://www.lifewire.com/tips-to-extend-iphone-battery-life-1999884Apple’s own Support page regarding the optimizing of battery charging with iPhone https://support.apple.com/en-us/HT210512Also a shout out to Repod, a brand new social media app centred around podcasts, think of a Twitter timeline, but just for podcasting, listeners sharing their recommendations. I use it alongside my main app of choice (Castro) to find new podcasts and engage with listeners. You can find me there as ‘JonathanJK’. I’ll even follow back.My Twitter - @ZeroWaste_PodSubscribeDownload here.www.jonathanjk.comPodcast Page here.
In today's episode of Outcomes Rocket, we are excited to share with your our interview with Howard Rosen, the CEO and founder of LifeWIRE Corporation. Howard talks about how his company is empowering providers, payors, and patients through a communications platform on any device available with no need for a download. He shares his thoughts on transitioning from a different field to healthcare, things he has learned in the process. and insights on leveraging tech to improve health outcomes. If you're new in healthcare or you want a better light on your path as an entrepreneur or innovator, this is a podcast you must not miss! https://outcomesrocket.health/lifewire/2020/09/
Quanto você já pagou em um jogo de videogame? Hoje o Vale 10 traz pra você 10 jogos raros e muito caros. Nos apoie! - https://apoia.se/vale10podcast REDES SOCIAIS DO PODCAST: - Facebook: https://facebook.com/podcastvale10/ - Instagram: https://www.instagram.com/vale10podcast/ - Twitter: https://twitter.com/vale10podcast - E-mail: podcastvale10@gmail.com - YouTube: https://www.youtube.com/channel/UCS5rrfULmlLe7i5fsZp_eww MINHAS REDES SOCIAIS: - Instagram: https://www.instagram.com/rodolfobrenner/ - Twitter: https://twitter.com/BrennerRodolfo PAULO: - Twitter: https://twitter.com/TheSwordHand JHONATAN: - Instagram: https://www.instagram.com/aojyou/ - Twitter: https://twitter.com/alojyou MÚSICAS USADAS NESTE EPISÓDIO: - Abertura: “Countdown in After Effects - Free Template” - Abdelhamid Zarouati - Transição: “Livin' Up (Sting)” - Otis McDonald - Início e Fim: Pixabay© FONTES: Sites Atarimania, Rare Games Wiki, Guinness World Records, Racketboy, IGN, Old School Gamer Magazine, Tecnoblog, CNN, Lifewire, Rarest.org, Howchoo, Entertainment.ie, The Gamer
Lance Ulanoff has spent more than three decades on the leading edge of the tech publishing industry. As an award-winning tech journalist and social media commentator, Lance is the go-to guy for emerging tech. Currently, the editor in chief of Lifewire, with previous leading roles at Mashable and PC Magazine, Lance makes frequent TV appearances on Live with Kelly and Ryan, The Today Show, and Good Morning America. In this episode, you'll learn the importance of building your personal brand, why he tweets all day, and how deep comprehension can lead to success. If you are tech-obsessed, there is no one better to listen to than Lance!
Tonya Hall and Lance Ulanoff, editor-in-chief at Lifewire, sit down and discuss Elon Musk's success and what was different about his approach that led to his success. FOLLOW US - Subscribe to ZDNet on YouTube: http://bit.ly/2HzQmyf - Watch more ZDNet videos: http://zd.net/2Hzw9Zy - Follow ZDNet on Twitter: https://twitter.com/ZDNet - Follow ZDNet on Facebook: https://www.facebook.com/ZDNet - Follow ZDNet on Instagram: https://www.instagram.com/ZDNet_CBSi - Follow ZDNet on LinkedIn: https://www.linkedin.com/company/ZDNe... - Follow ZDNet on Snapchat: https://www.snapchat.com/add/zdnet_cbsi Learn more about your ad choices. Visit megaphone.fm/adchoices
Do you remember a time in business when smartphones did not exist? How did we survive? The day uber financial planner and entrepreneur Power lost his iPhone little did he know it would be a major turning point. We caught up with him to learn all about the back story. Imagine, how would one possibly survive without a smartphone as we enter the 2020s? It's all about connectivity and being on 24/7, or is it? In this episode, we get the scoop on the pros and cons of flip phones versus smartphones. We learn about Power entrepreneur journey and how smartphones are in many ways a "necessity" but also an addiction In my book Digital Detox Secrets there is a chapter on smartphone addiction and teens where I share a story about my daughter and how I actually tried to get her a flip phone and could not find one - but Power found his flip phone and has not turned back. "I'm sorry, it's just really hard to text on my flip phone," Power explains when receiving conversational texts. This could actually be a blessing in disguise when text messages have been known to create texting wars that lead to huge communication breakdowns and misinterpretation. The society and culture website Higher Perspective recently shared a post with the perfect reminder of how texting can go very wrong. Aside from his cell phone tip, Power, who is a financial planner, shares some financial Digital Detox Secrets to get your new year off on the right track. If you are looking for the latest flip phones in 2020 and want to make the switch, check out Lifewire's article reviewing the 9 Best Basic Cell Phones of 2020. The pink flip phone is looking tempting, more so is the amount of time, stress and anxiety this might cause. Do you have a digital detox secret to share? Contact Digital Detox Secrets author and podcast host Lisa Buyer via Skype @LisaBuyer. Check out some of the apps mentioned in this episode: SurePath Wealth Management - Most people seek financial advisors for one specific service. You may think you just need some help with planning for college, saving for retirement, or managing your investments. But imagine if, after a few conversations, you could get actionable advice on the best way to reach other milestones, too. (Saving you precious time and money.) Chime Banking - This is the perfect card to keep you on budget and avoid bank fees. Moment - Having trouble staying off your phone? It's the perfect app to give you that much-needed balance. You can also purchase a copy of Digital Detox Secrets here. Namaste.
Lance Ulanoff, editor-in-chief at Lifewire, talks to Tonya Hall about the past decade in tech and looks ahead to what the next decade will bring in terms of digital disruptions. FOLLOW US - Subscribe to ZDNet on YouTube: http://bit.ly/2HzQmyf - Watch more ZDNet videos: http://zd.net/2Hzw9Zy - Follow ZDNet on Twitter: https://twitter.com/ZDNet - Follow ZDNet on Facebook: https://www.facebook.com/ZDNet - Follow ZDNet on Instagram: https://www.instagram.com/ZDNet_CBSi - Follow ZDNet on LinkedIn: https://www.linkedin.com/company/ZDNe... - Follow ZDNet on Snapchat: https://www.snapchat.com/add/zdnet_cbsi Learn more about your ad choices. Visit megaphone.fm/adchoices
Monica and Mike positive spin obsession. They also discuss dudes in the DMs, it going down in the BMs, and poop diaries. The charity this week is Lifewire. You can take the quiz here.
You wouldn’t expect yourself to cook in the kitchen without the proper knives, pans, and pots, and you wouldn’t expect to build your body at the gym without the proper equipment either, right? Think about lifestyle freedom in the same way that you think about cooking or building muscle at the gym. While you could achieve your goals without any assistance, tools will help you to achieve your goals faster and more efficiently. So I will cover the four different types of tools you can use to help you track your progress, achieve your goals, and work your way to a better life. #1. Journaling Although this doesn’t seem to be the go-to tool for many of those seeking lifestyle freedom in this day and age, the journal is a classic tool that is both affordable and useful. Journaling is best for those who are looking to track their progress as they make changes in their daily lives. When you take a look at your journal each day, you are constantly reminding yourself of the goals that you have set. Even better, you can use the journal to also keep track of the progress that you have made, make a definitive list of actions that will help you reach your goals, and list of all of the things that may not be working as well. Also, the journal is a tool that is highly customizable. If you’re someone who wants to meet their lifestyle goals without having too many distracting features, you can choose to make a bullet journal. If you prefer visuals that remind you of where you are going and motivate you, you can paste pictures and draw inside your journal. Your creativity is your only limit. #2. Vision Board Vision boards are one of the most used tools today to help people reach their goals. A vision board is essentially a collage filled with objects, pictures, sayings, and other small pieces that represent the future you would like to have. While a journal may be too demanding for some people, a vision board is almost perfect for everyone who is wishing to change their lifestyle. However, it will take a small time investment initially when you begin putting it together. What can you put on your vision board? Here are some ideas: Magazine cutouts that represent your end goals Positive affirmations that help you get the most out of your day Pamphlets of places that you would like to travel to Important notes from loved ones #3. Sticky Notes Even simpler than the above two methods, you could leave sticky notes in places where you are sure to see them and remind yourself of your goals. For those of you who may want to incorporate more mindfulness into your daily schedule, you can place a sticky note by your bed that reminds you to breathe and meditate every morning. If you’re someone who wants to work less and spend more time with your family, you can place a sticky note at your place of employment that tells you to work smarter and not longer. Whatever it is that you are setting out to do, a simple sticky note with an important reminder can help you to achieve it. #4. Apps Not everyone is into creating physical manifestations of their goals and that’s absolutely okay. If you’re still creative and would like to make a digital version of these tools, that works just as well as a physical version. If you’re more into applications that help you to track your goals and your progress, here are some goal setting applications recommended by Lifewire that will help you to do exactly that: Strides Way of Life Goals on Track Coach. Me ATracker Make no mistake, tools are helpful and are sometimes necessary for people who need that extra push in order to develop their ideal lifestyle. However, there is a line that people sometimes cross when people begin buying more tools than they need. This is what I’ll be addressing in the next episode. If you want to take your goal setting even further in 2018, and make some real changes that last, then you need to plan your year out differently. And I offer a completely different approach to doing that and setting your goals in my Plan Your Ideal Year Online 'Doing' Masterclass . I show you how to: SET YOUR VISION FOR 2018 and plan out your entire year so you prioritize what matters - we will map this out real-time together and I'll show you behind the scenes of how I plan out my year. MAP OUT YOUR QUARTERLY, MONTHLY and WEEKLY ACTIONS based on your annual goals and the calendar so you know exactly what to do to achieve amazing results in your business in 2018! Take your big vision and plans for 2018 and put them into your OWN CONTENT, MARKETING and EDITORIAL CALENDAR so you feel focused and in control - I'll show you my calendar as a real example of what's possible. Learn my 6 STEP DAILY SUCCESS PLAN to become more productive in a week than you are in a year - no seriously. Make sure you sign up here and get started today. In 90 minutes or less you could have your entire 2018 on track and all planned out for personal and professional success - and of course freedom! Want reliable hosting for your blog and website at 50% off? HostGator allows you to run your business from anywhere, at anytime, with their 99.9% uptime guarantee. HostGator won't take up any room in your suitcase, but will still be there for every step of your adventure with their 24/7/365 live support. Thanks to their 24/7 – 365 days a year live support – which you can get via chat, phone and email – any and all questions you have can be answered in no time at all. HostGator has partnered with me to help my listeners get started. Click the link below to get 50% off any shared hosting plan. Visit https://www.hostgator.com/quest See acast.com/privacy for privacy and opt-out information.
A special episode, with a unique guest, who is also a fan of the show! Minneapolis-based Riddle Room creator and owner Art Allen enters the clubhouse to talk about making, designing, and operating puzzle/escape room games, and the ways in which its similar and different from creating digital games. Puzzle/Escape Rooms Physical GamesPeeking Behind the Locked Door: A Survey of Escape Room Facilities - Scott NicholsonThe 10 Best VR Puzzle and Escape Room Games - Andy O'Donnell, LifewireThe Stagecoach-themed children's book we talked about is Nine for California, b…Escape Room Enthusiast Facebook groupEscape Room Owners Facebook groupArt AllenGuestArt Allen is the creator and owner of Minneapolsi-based Riddle Room. Riddle Room operates four separate Escape Room Games in the Twin-Cities, including 2017 Golden Lock In Winner for the Room Utopia, from Room Escape Artist. External link Riddle Room website.Riddle Room on Twitter.Art Allen on Twitter.Riddle Room on Facebook.Riddle Room's Utopia game.
A special episode, with a unique guest, who is also a fan of the show! Minneapolis-based Riddle Room creator and owner Art Allen enters the clubhouse to talk about making, designing, and operating puzzle/escape room games, and the ways in which its similar and different from creating digital games. Puzzle/Escape Rooms Category Physical Games “Peeking Behind the Locked Door: A Survey of Escape Room Facilities” - - Scott Nicholson "The 10 Best VR Puzzle and Escape Room Games" - - Andy O'Donnell , Lifewire The Stagecoach-themed children’s book we talked about is Nine for California, b… Escape Room Enthusiast Facebook group Escape Room Owners Facebook group. Guest Art Allen is the creator and owner of Minneapolsi-based Riddle Room. Riddle Room operates four separate Escape Room Games in the Twin-Cities, including 2017 Golden Lock In Winner for the Room Utopia, from Room Escape Artist. External link Riddle Room website. Riddle Room on Twitter. Art Allen on Twitter. Riddle Room on Facebook. Riddle Room's Utopia game.
Since 2014, Neil Vogel has led the transition of About.com into Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete, focused verticals including Verywell (health), the Spruce (home), Lifewire (tech), the Balance (personal finance), Tripsavvy (travel) and Thought Co. (life hacking). We discuss the challenges and opportunities of that transformation – but first he talks about the life-changing experience, early in his career, when he hit the road for a year with the sole intent of getting bored. We also dig into his time at the Webby Awards, which he had a hand in founding and making the cultural touchstone it is today.
What is email? Our Patreon site
Episode 19 - Last time we looked at setting goals. But unless you do something about them, they end up being nothing more than good intentions. In this episode we share the resource that's out there to help you do your goals, keep them on track, measure your performance and make them happen. We feature 5 apps, and 5 'paper based' resources - so there's something for everyone! Some of the stuff in there is: Why it's no good just deciding on your goals Apps and mobile based resource can track and support your goals, because your device is always with you We reviewed loads of different websites, blogs and resource to research what apps are out there We (I) found 95 different apps to consider So then I filtered them based on which ones got recommended the most In the episode, I talked about the top 5 - here they are: Coach.me Goals on track Strides Irunurun Lifetick I also promised you I'd link to the top 10 in the shownotes, so here are the next 5: HabitBull StickK Balanced Habit List Way Of Life Next up was 'paper based' resource - sometimes it's just nice to write with a pen Especially if you're in a field (or the field) The Self Journal - here's the link While researching The Self Journal, I came across this video by Gillateen. He's funny and cool My Pro Planner - (link disabled while they re-stock) They had a nice video too - here it is Action Day planners - here's the link Two further bits of resource which are paper based but not journals: Design the Life You Love by Ayshe Birsel - here's the link Field Notes notebooks, my absolute fave - here they are Fisher Space pen, it can write upside down, underwater, in the snow. So if you find yourself upside down in snowy water it's a must. Also if you just want to have a handy small pen, it's also a must. Again - here's the link I also said I'd publish links to all the resource we used for this podcast. Here you go: Lifewire.com Michael Hyatt Entrepreneur.com App Advice.com Buzzfeed The Job Network The Guardian Lifewire (again) Forbes Books Lifehacker Tomas Lau Free Apps For Me Archipreneur Makeuseof.com Inside Source pk.acmgold.com Flightcentre Better Humans NY Times Inc PHEW! As I said - we do the work, so you don't have to! As always, we're really grateful for your help in supporting this podcast. To do this you can: Rate or subscribe at i-tunes by going here - i-tunes Contact us on Twitter - we are @sharppodcast here Connect with us on Facebook - https://www.facebook.com/sharppodcast/ Share with at us on Instagram - https://www.instagram.com/sharppodcast/ Post comments on the website. This link will take you to home page, and then you can go onto the episode you'd like to comment on here Thanks EVER SO MUCH for listening. If we help you to BE BETTER at what you do, then it's all been worth it! Cover image from an amazing photographer known as kinkate/Alexandra Gruber. More info here: https://www.pexels.com/u/kinkate/
This week our guest on PopHealth Week is Howard Rosen, the CEO and Founder of LifeWIRE. Howard is a Schulich MBA with over two decades of experience as a film & television producer. He invented and developed LifeWIRE’s patented population management communication platform that humanizes digital communication through personalized, responsive interactions between parties such as health care providers and patients. Howard was named one of the top 100 Innovators of the Next Century (Rockefeller Foundation) and one of the Top 30 mHealth Innovators by the mHealth Alliance (United Nations Foundation). He has authored numerous articles, is an industry reviewer for the U.S. department of Health and Human Services, has addressed the Congressional subcommittee’s on the subject and is a member of the working task force for mHIMSS as well as one of their conference speakers. LifeWIRE is a proprietary, secure, cloud-based communications engine that automates a continuous, two way dialogue between service providers and their customers. The resulting exchanges are tracked for advanced analytics that improve future service, gain more customer insights, predict trends, and reduce costs. Join us as we talk with Howard about the work LIfeWIRE is doing in the population health space.
Coverage at HiMSS 2015 was its usual challenge. In a sea of humanity approaching 43,000+ others navigating to and from and scheduling is not a walk in the park. Yet our coverage was a rich experience talking to thought leaders, entrepreneurs and health data wonks of all stripes and sides of the vast HealthIT ecosystem. In this exchange, my colleague and co-host reporting on the ground Douglas Goldstein @eFuturist catches up with President/CEO Howard Rosen (aka @LifeWireConnect) of LifeWire. Produced by Gregg Masters @2healthguru for Health Innovation Media.