Podcast appearances and mentions of price intelligently

Pricing your AI product in 2024: sign up and ask Evan some questionsEvan Grubb has been with Price Intelligently... then ProfitWell... then Paddle for 7 years and counting (and yes, he's been there for all the name changes and acquisitions). He's been keeping track of monetization trends all along. You can check out his newsletter here if he inspires you in this podcast (and if he didn't, let me know).Just Give Me the 10,000 Foot ViewEvan Grubb's Career and Role at Paddle: Insights into his journey in the pricing and SaaS industry... and why The Eagles are the greatest American rock bandEffective SaaS Pricing Strategies: Exploration of successful pricing models and approaches in the SaaS sector.Costco's Business Model: Detailed analysis of Costco's subscription model and its effectiveness.Application of Costco's Model to SaaS: How lessons from Costco can be applied to SaaS businesses.Trends and Tactics in Pricing: Grubb shares his perspective on current trends and effective tactics in SaaS pricing strategy.

Patrick Campbell wasn't expecting to be an entrepreneur when he grew up, but after his first few jobs, he struck out on his own in 2012 to create a software company to help SaaS businesses optimize their pricing. Price Intelligently quickly evolved into a tech-enabled service that allowed him to grow, build a team, and ultimately launch ProfitWell. ProfitWell is a free and powerful SaaS metrics product that automatically calculates MRR, ARR, churn, and other import financial measures for SaaS and subscription companies from their payments data. It is now used by over 35,000 subscription businesses. Profitwell now offers paid products for managing churn, credit card failure, revenue recognition, and price optimization. Patrick bootstrapped ProfitWell with no outside funding, but they grew fast to 100 employees before being acquired by UK-based Paddle for $200 million in 2022. He openly shares the story of how they started, grew, survived, and eventually sold the company—and how the acquisition is going one year after the acquisition. In this episode, Patrick explains: How it grew in the early day as Price Intelligently, a tech-enabled pricing strategy service for SaaS companies How they bootstrapped for 10 years with efficient growth and savvy pricing Why Patrick thinks now that he should have raised some funding and why they didn't at the time How they created Profitwell and gave it away for free, then created upsell products to monetize their large and loyal user base How they grew fast with an extensive inbound media model with episodic content on top of their inbound middle-of-funnel content Why he chose to stay with Paddle and contribute to achieving the big vision instead of selling for cash and moving on What it's like now for him and his team a year after their acquisition by Paddle, a UK company Learn more at practicalfounders.com.

Patrick Campbell's story is fascinating. From rural Wisconsin to the NSA and then bootstrapping a tech company to a recent $200m sale. Sounds crazy until you learn how his mind works and the sharp business intellect that's feeding success. In a world of social media influencers and industry commentator journalists, we can easily listen to conflicted advice. The truth isn't a dominant voice, so it gets lost. So today, you can hear first-hand from someone who has grown a business from scratch and all the ways they did it. What worked, what didn't. What is timeless, evergreen sage advice. And what wouldn't work as effectively today. And the TL:DR version of this episode is - if you adopted Patrick's business mindset, you'd save a large degree of wasted effort. One of the most important points we touch, is the dangers of buying into a playbook that's worked for another firm and trying to apply it without considering context. And the whole conversation weaves throughout the history of his business, from the genesis of Price Intelligently > Profitwell > Paddle. And all the things the team did to grow it in the early days. Versus how it ticks along today. Included is: - how he thinks - how he approaches growth strategy that works. His growth mindset approach to marketing - how he sits on $24bn/year of data from subscription businesses, and can tap into that accurate sample to base what he says in this talk with fact - not opinion - churn - is it only bound by macro brand factors or is it more complex than that? - how to choose the right marketing freelancers or vendors - and how to assemble an effective team - the dangers of playbooks and 'copy/paste' marketing - the best ratio of planning to execution - how he approaches which channels to use for growth. How it's changed over time and his current advice - the difference between content marketing verses content creation - attribution - measuring the right things with your marketing spend - decision-making & hierarchies - competitive intelligence - first-principal thinking - quilting Wait what? Listen

In today's episode, we discussed what are the pitfalls of seeking a pricing tool to run B2B pricing.   Notes on the time-stamped show:   [00:00] Introduction [01:06] Joanna argues that without a great pricing framework and architecture, businesses cannot expect optimal outcomes from automation. [03:31] The field of pricing have two approaches to technology. The first is revenue management systems, and the second is optimisation systems. [07:13] What processes do you need to set up in order to make the most out of these tools? [12:03] Aodhan talks about how important building a good value management system is before businesses can employ the appropriate computer systems. [13:58] Category management and pricing teams should work together to properly quantify value. At Taylor Wells, one question we get asked quite frequently, I suppose because we focus on the B2B and the B2C sectors, is what computer system, which IT system, which new fangled new technological approach will do the job for us, will really encapsulate our pricing strategy, and what should we implement. To some extent, the answer is not often what people want to hear. People, I think noticed in 2022, believe that machines can and should do most things for us, we're used to typing and google and then coming up with the answer. But, I think, when it comes to B2B, B2C pricing, tools have a real role but they will not replace the human touch.    Yeah. To put it simply, I think a lot of pricing systems they're great, if you got a great framework and architecture in place already, then you can automate that. But often, what they do is automate what you've got so if you look at it in the negative, you've got broken poor systems, you've got no price structure, you're discount levels are incorrect or you don't have any, you've got discretionary pricing, there are no price controls. Then really what's the point of getting a high powered pricing system to automate that, what you're just going to get is raw automated junk in the machine calculating incorrect and often cost-plus pricing very quickly. So, in a way, what happens next, what people do often is well they stood by that there is a system, a silver bullet to correct what is fundamentally a broken architecture. And often if you got a broken architecture, it's misaligned with a business module and operations. This and in a way indicates that there are some business strategy changes and operational changes that need to occur as well. But regardless, what happens is that maybe a senior executive, the CEO buys this new pricing system hoping that it is the silver bullet to correct everything, may misunderstand the initial sales pitch from the vendor of that machine. What happens then is the vendor comes in, plugs it together, they call it integration with your other systems, like your ERP. And they find that, yes, lo and behold the pricing architecture is broken too. So they work with the business strategy trying to correct that. But often, that leads to a very long drawn up process and very costly process for the business as these vendors are very expensive and end up staying there for many years and not really fixing the actual problem, and just automating it, fundamentally. Aodhan, what do you think?   I love the trends. I read an article once that humanity has not really moved on since the 1950s, nearly all the technologies that we have were existing in some format at that point. You know, jet airlines, motor cars, all that sort of stuff, antibiotics to a large extent. And all we've had really is computers and electronics in the last 20/30 years which have grown infinitely more powerful than they were even in the mid-80s. But the negative of this is that we've become so focused on big data, data analytics, statistical analysis, and the big data that the internet has given rise to. So if we look at the pricing world, we have two real approaches to technology in that aspect--in computer programs, we have really the revenue managements systems which are implemented in airlines and capacity-constrained businesses, such as hotels, tourism, cars. We've seen them try to be implemented in tool hiring less successfully. And then on the other end, you have what I would regard as growth from A/B testing, almost like a website optimisation system based on pricing such as Price Intelligently. There are two things both of these have in common. They have the ability to measure people coming to something and then the historical results of what happens. So you can show them a different pricing presentation, everything else is equal. Statistically then, you can draw conclusions as to prices that will optimise sales, decrease sales, etcetera. That's in the Price Intelligently on that aspect and then on the revenue management side, you know you're selling x number of seats, historically know on a Monday, x number of people, statistically will look at this category and then you can optimise the sales with statistical variants with the risk weighting, etcetera. You can be quite confident in that. What I would say, is that some big numbers when you have statistically valid samples. But when you're in a B2B environment, you're quoting, you're doing rendering, you're probably aren't into statistically valid numbers of things. The example I'd give is, you look at an auction business, you know you're selling a painting but you're not using a revenue management system to sell it and the reason is there are no statistically valid numbers behind that. And so in B2B and B2C pricing, when there's not so long line, it becomes more difficult. You will probably see it in a civil market where there's large footfall, where people are using cards, etcetera to come into the shop. You know what they're buying, you could measure aspects in that regard. There's that grey area where there is room for these optimisation techniques certainly. But when we're looking at more, for traditional B2B, you might be only working with 5 or 6 customers, you don't really know how many people are looking at you, you're not capturing the data as to how many people have asked about your pricing. In that instance, it's extremely difficult and you just aren't capturing the information to feed it into a system to be able to really use those for there to be authorisation approach or the revenue management optimisation either.   That's true and that's what I was referring to in terms of often that's a broken pricing architecture just because it doesn't happen in B2B very often doesn't mean it shouldn't happen. I agree with you in a sense, to make the most out of these tools, you have to set up these processes, measurements, and tracking prior to buying the actual to all make it worthwhile. But often, that particular piece of work is left because businesses in B2B believe that if they just buy the system then that will correct everything else. But it doesn't. So again, I agree with you in the sense that, the pricing system is very effective at doing good pricing analysis. It calculates accurately. However, what it doesn't do and what you need to do before buying this system is set up the business rules and parameters, the conditions and the scenarios that you want to test. And then use those analytics, so set up the ratios, the measurements, the tracking tools. This is all, I call a price architecture. And this really does take two years to do. Get that piece of work done before you buy the system. And if there's one thing that you should take away from this, is that don't go to the system first because it doesn't build your architecture. It doesn't give you the learning that you think it will right away. What they will say is, you need that all set up in the first place, you need the tracking tools, you need your ratios, you need your quote to book, how much of your revenue is contracted versus uncontracted, how many of your products are specific to customers--there's one to one pricing, how much of your revenue is uncontracted, so you have many price points in customers. Because then you'll have different ratios, and different trackings, so you'll know how to optimise different types of revenue groups. If you've got those answers and those things set up, yes automate but don't do it before because you really won't get the answers, just gobbled nonsense.   "If you can't measure you can't approve it." It's a famous mantra from some management gurus. But what I'd say is the closer your business is to commoditisation, the more likely you can capture statistically valid information, measurements, quotes to book, all those metrics that we discussed. You know when you're setting large numbers of products, this is just my viewpoint but when you get into more bespoke stuff, when you're probably dealing with fewer customers, potentially you have fewer competitors in the market, you're value adds or maybe less more to your business, whatever they could be. I personally think that the opportunity for the value of a good sales team in that instance, a good marketing team, a good pricing team, and the human element is more important. Even if you capture all that information, you go through that process, the information you capture in the past, if you're business is constantly evolving, constantly delivering new stuff, the product you give this year different to what you give last year. If the market has changed, and your product has improved, is the information from last year statistically valid? If we're talking about revenue management and the airline, you know flight into Chicago, from New York, for 9 o'clock on a Monday, excluding Covid of course, clearly, there are historical precedences that make sense. But if your product is different, if it has really changed, if it's new, in those instances, the statistical aspects offered decrease. I think a lot of it will come down to your valued management system, how you articulate that to your customers, and your ability to build a sort of network of facts. You'll get it into real complexity, and the more complex things get, it's much harder to put them into a cookie-cutter style system. So you need to be careful. What I would almost say, if you're focusing on being very driven by a system, you should build your value management to suit the system, rather than, which is what Joanna talked about, building your computer system to suit your value management system and strategy. Because the more complex and better your value management strategy is, potentially, the less likely an all-consuming computer system will suit you. Tools are really useful in small aspects from mechanising and automating stuff that humans are probably not best suited to do, to boring, monotonous work that could be done quickly. You know quoting, emailing, CRM systems. But sometimes we can lose track of what really important here.   Yeah, it reminds me of the client I'm working on at the moment. I'm working very closely with the category team to understand at the skew level the value of their product failure, and that really for the pricing people, they are looking pretty much at the attributes of the product. That's the first step, the second step looking at the value of those attributes in the eyes of the customers. That's a different type of cognition that a computer can never really capture and when you look at pricing systems, they just stop at that statistical analysis. They don't go into this cognition that I'm talking about. That real value-based perception and willingness to pay because it just simply can't. AI learns but it doesn't learn like and I have not to date seen a system that thinks in that way. So this is the value of having a great category management team working alongside pricing cause only together can you really unlock and quantify what value is. First, you've got to define it and then the pricing manager works then quantify that. And quantifying is a testing process. You start with your hypothesis, once you've unlocked the value and you've laid it out. But then you've gotta test it in a market and you have to look at price response and actual feedback from the customer. Again, different types of feedback, not just price response sensitivity, and elasticities, we're looking at the why as well as the what. So this is why a lot of AI just, can't do that sort of stuff for B2B businesses. But there are parts of B2B businesses, you know in terms of automating quoting tools but again, a quoting tool for B2B needs to be thought through first by people to make sure that it fits in with the business strategy. Okay, I think that's all I have to say but if you have any questions for either of us please feel free to reach out. I'm more happy to talk to you about that.   Yeah, listening to this podcast today, makes me feel like a lot from the industrial revolution so this weekend I'll be heading out with a baseball bat to smash up computers and machines. Join me if you feel free. Have a great weekend.    

Patrick Campbell, Founder and CEO of the Boston-based ProfitWell, has helped thousands of subscription brands optimize every step of their subscription — from onboarding, marketing and pricing, through retention, churn, and even cancellation. Campbell is a firm believer that even after a subscriber cancels there is still a huge opportunity to retain revenue. If you're a subscription brand looking to take revenue optimization to the next level, this episode is packed full of tips, advice and actionable takeaways from one of the leading voices in the subscriptions world.  Some topics we discuss: Subscription churn and the meaning of “not all churn is equal.”  The difference between regrettable churn and non-regrettable churn, voluntary vs. involuntary churn.  Tactics for reducing churn and increasing retention for subscription brands.  Key reactivation strategies merchants may be missing out on. Insights on different subscription durations - monthly, quarterly, annually. Cancellation flow optimization and offboarding strategies you can use to win customers back and keep them.  Guest bio: Patrick Campbell is the Co-Founder and CEO of ProfitWell, the industry standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over eight thousand subscription companies (it's free and plugs right into your billing system). Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community. Links and resources: Profitwell  Patrick Campbell: Why Understanding Churn, LTV & Value Based Pricing is crucial to your store's success Webinar: Subscriptions 2021: Reduce churn and foster lasting relationships Blog: How to reduce churn and foster lasting relationships   Beyond the Product

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Pricing is probably not the sexiest conversation you can have with your customers. It’s uncomfortable. It’s awkward. But it’s also imperative. As if talking about it isn’t uncomfortable enough, even knowing how to price your product right is a challenge that every other ecommerce business in the next block faces. That’s why pricing guru Patrick Campbell, Founder & CEO of ProfitWell, joins me today to help you approach pricing strategically sans the discomfort. There’s more to gain in today’s episode that’ll help your ecom business soar to greater heights! Don’t know how to deal with pricing? Hop on in to the show now! Episode Highlights: What makes pricing challenging [01:03] Higher price attracts better customers [03:45] How to set the right product price [05:40] The pricing framework for non-discount brands [08:17] The compounding effect of getting ecom subscriptions right [12:12] How businesses with consumptive products play with subscriptions [15:04] Best pricing strategies that can turn the tables for your ecom business [20:33] The importance of having a framework when pricing [25:08] The link between customer acquisition and freemium products [26:41] The evolution of ProfitWell [28:55] What’s next for ProfitWell in 2021 [31:56] About Our Guest: Founder & CEO of ProfitWell, Patrick Campbell is well-known in the ecommerce industry for his expertise in pricing and subscription. Formerly known as Price Intelligently, the company dates back to 2012 and has since grown rapidly, powering the subscription financial metrics for 20% of the subscription market, from startups to Fortune 50 companies. You can contact Patrick through LinkedIn or his email. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Dave Schneider was the cofounder of an influencer marketing software NinjaOutreach, a bootstrapped company with 20 people and over 500 customers.  He's also a graduate from Harvard with a degree in Applied Math, where in 2012 he quit his corporate job to travel the world with his wife, where during that time he launched and exited from his first SaaS company, NinjaOutreach, an influencer marketing platform. Nowadays he runs Shortlist.io, a digital marketing "un-agency", with a team of 20 people, where they offer businesses SEO conversion rate optimization, A/B testing, content marketing & strategy while being completely transparent.  During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:11 - Steve's Background & Past Ventures 08:16 - Initial Costs to Get NinjaOutreach Off the Ground 10:25 - Exiting NinjaOutreach For 7 Figures After 6 Years 15:46 - How the Exit Impacted Dave's Day to Day 17:46 - Becoming the CEO of LessChurn.io & Why is no Longer Active 22:08 - What Makes Shortlist Stand Out from the Competition? 23:40 - From SaaS Business to a Marketing Agency 26:28 - Outreach & Networking as the Growth Strategie 28:49 - Marketing Channels & Tactics that Showed the Best ROI 30:33 - Biggest Challenges Currently Facing in Order to Continue to Grow 32:18 - Top Instrumental Resources For Max Kreme's Success  32:20 - Best Resources Who Have Been Instrumental for Dave's Success  34:35 - What does success mean to Dave Today? 36:03 - Outro Mentions: https://ninjaoutreach.com/ (NinjaOutreach) LessChurn.io https://www.profitwell.com/ (ProfitWell) https://shortlist.io/ (Shortlist) https://www.priceintelligently.com/ (Price Intelligently ) https://www.linkedin.com/in/mark-samms/ (Mark Samms) https://www.linkedin.com/in/davidhenzel/ (David Henzel) People: https://www.linkedin.com/in/patrickccampbell/ (Patrick Campbell) Get In Touch With Dave: https://www.linkedin.com/in/david-schneider-8a693115/ (Dave's Linkedin ) Dave@shortlist.io Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

This is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. "Your SaaS pricing is the exchange rate on the value you’re creating in the world." Connect with me: https://www.facebook.com/natalialunevaspeaks https://www.linkedin.com/in/natalialuneva/ Join SaaS Boss group: https://www.facebook.com/groups/saasboss

Patrick Campbell is the Founder and CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies.  ProfitWell serves over five thousand subscription companies, including B2B companies like Autodesk, Atlassian, and Zuora, and B2C darlings like Meetup, Blue Bottle Coffee, and Lyft. 

Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.   In this episode, Patrick shares the importance of a pricing person or a pricing department to deal with the complexities of crafting pricing strategies to gain pricing leverage. He also discusses the Freemium model they use at Profit Well and how it is more of acquisition rather than a pricing model. [powerpress]  Why you have to check out today’s podcast: Learn how the market is slowly going entirely towards subscription as it provides predictable expense to consumers and predictable revenue to companies  Find out how to make Pricing and packaging powerfully work to capture value  Learn how to gain pricing leverage by understanding the different value drivers necessary in capturing value    "Make sure you have a process. Make sure you have a pricing committee. Pricing is at the intersection of important and uncomfortable. And whenever you have that happen, those are things that get de-prioritized inside an organization constantly."   - Patrick Campbell   Increase Your Pricing Knowledge: Become a Champions of Value INSIDER! To sign up go to insider.championsofvalue.com   Topics Covered: 01:56 - Patrick's remark to Mark's praise of him being a guru  02:13 - How he landed in Pricing  03:55 - What does he think about 'so many companies don't value pricing'  05:50 - Creating a Pricing department when there is already complexity in a company  06:58 - Why are companies not so keen on the important decisions around value and Pricing  09:06 - Explaining his model: acquire, monetize, and retain  10:51 - The use of pricing metrics and value metrics  13:08 - Is Uber a subscription company  17:46 - Talking about the guaranteed price in subscription  20:04 - Can you separate Pricing and packaging   21:21 - Understanding value capture in market segmentation  22:38 - The base free offer they give at Profit Well  24:38 - Patrick's thoughts on 'freemium is a customer acquisition model, not a pricing model  27:40 - Discussing about the three types of Freemium model  30:07 - His pricing advice that can have a big impact in others' business  31:42 - The need to have a committee to make progress   Key Takeaways: "I think the evolution is going to go from one-time purchases to subscription purchases to recurring revenue businesses. And there's obviously transitions where everything goes back and forth, and things like that." - Patrick Campbell  "I would say that there are things you can do independent of Pricing or independent of each other with Pricing and packaging, that leads to essentially different optimizations. So, I think that you can work without each other. But there's a lot that they rely on with one another. So, it gets a little more complicated." - Patrick Campbell  "I don't think you're going to have pure dynamism anytime soon. But I think you'll start seeing segment-based Pricing sooner than later." - Patrick Campbell  "We chose the freemium round, for a lot of reasons, basically, it's an acquisition model. It's not a pricing model." - Patrick Campbell  "I think that the big thing you have to think about with freemium is it's opening the top of the funnel, so if it is up of the funnel, it is something that will influence your Pricing. But it's not part of your Pricing strategies core." - Patrick Campbell  "It's been successful because we get two effects that come from Freemium. One, there's a network effect because every time we get more data, it goes into our algorithms of our pricing or retention products. And these are just things that makes them better. But the other thing it does is, it lowers our CAC, or customer acquisition cost quite significantly." - Patrick Campbell   Connect with Patrick Campbell: LinkedIn    Connect with Mark Stiving:    Email: mark@impactpricing.com LinkedIn  

This episode is sponsored by https://bcast.fm/ (bCast), a podcast hosting software for marketers, by marketers, where they help you Grow social engagement, traffic and revenue with a podcast. If you'd like to receive a promo code for Balsamiq, or even just thank the folks at Balsamiq for supporting our community, visit https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Patrick is the CEO of ProfitWell (Previously known as Price Intelligently), a software solution for subscription model companies. With their monetization and retention strategies they provide free turnkey subscription financial metrics for over eight thousand successful companies. Prior to ProfitWell, Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US department of defence.  During this interview we cover: 00:00 - Grow Social Engagement, Traffic & Revenue with a Podcast with bCast ( A Word from the Sponsor ) 01:13 -  Intro 02:14 - How Profitwell Monitors Churn Rates & How does Their Models Work 04:23 -  Which Method To Estimate Churn is Best For You? 07:10 - How Covid Has Affected Churn & Revenue in B2B SasS in the Last Months 11:15 - How to Reduce Up to 40% Churn From Your Mechanical Churn 14:37 - Go Up Market to Reduce Churn? 16:20  - Key Points About Monetization & Pricing 21:12 - Price Point to Churn, Benchmarks You Should Be Aiming For 25:21 - How Often You Should Be Increasing Pricing in Your B2B SaaS Without Losing New & Old Clients 33:34 - Get your Value Metric Right 35:00 - Profitwell Recur Network 38:11 - Get In Touch With Patrick Mentions: https://www.profitwell.com/ (Profitwell) https://www.profitwell.com/recur (Profitwell Recur Network) Terms: https://www.investopedia.com/terms/c/churnrate.asp (Churn) https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate (Net Revenue Retention) https://www.profitwell.com/customer-churn/reduce-churn (Mechanical Churn) https://neilpatel.com/blog/customer-acquisition-cost/ (CAC) https://www.klipfolio.com/metrics/difference/mrr-vs-arr (MRR) https://www.klipfolio.com/metrics/difference/mrr-vs-arr (ARR) Companies: https://www.hubspot.com/ (Hubspot) Get in touch with Patrick: https://www.linkedin.com/in/patrickccampbell/ (Pat's Linkedin) patrick@profitwell.com Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)

In this episode, Patrick Campbell, Founder & CEO of ProfitWell, talks about how you should first price your services, how you should make sure not to leave money on the table, and how you should think about upsells and maximizing the value of a customer over time. He points out the metrics that you should be watching to understand your customers and make strategic decisions based on the data that your customers show you. ProfitWell is the industry-standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over fourteen thousand subscription companies (it’s free and plugs right into your billing system). Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community. Find the show notes for this episode here! Watch this episode on Youtube here. Host: Chris Ronzio

Patrick Campbell sits down with John to share the peaks and valleys of bootstrapping ProfitWell over the last 7 years, including making $0 in year one, managing product/market fit, building a consulting model to help sell Price Intelligently, and going through 2 bouts with cancer.

Meet Patrick Campbell, the Co-Founder and CEO of ProfitWell, the industry-standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over ten thousand subscription companies. In this episode, you'll learn about what every SaaS business needs to know about pricing, why pricing can be over complicated and the warning signs that you need to know to put more emphasis on it early. You'll hear about both the tactical and strategic elements to cure churn, running content like a media company for massive results and finally how to find that leverage in your team for maximum velocity. You're going to absolutely love this episode, lots of valuable tips, strategies and ideas. Notes: 03:30 Helping With The Hard Parts of Subscription Growth 04:35 It's About The Quickest Path to Learn Product Market Fit 08:40 Putting Together a Framework to Help People With Pricing 11:50 Monetization Is More Than Just The Number 15:05 Tactical Bits and Strategic Bits of Churn Reduction 19:45 SaaS Are Not Talking To Customers Enough 22:00 A Framework For Content Marketing 25:25 Leveraging Content 26:30 The Network Effects 28:30 Fighting Shiny Strategy Syndrome With Quarterly Sprint Cycles 31:15 Hard Lesson: Getting The People "In The Right Place" 34:10 Next: Launching The Network 36:30 Lightning Questions

Behind every great entrepreneur there is usually someone (or several someones) who helped guide them on the path to achieving greatness. Many entrepreneurs credit teachers, mentors and colleagues who left a lasting impression, changing the course of their lives in some meaningful way. That's been the case for Patrick Campbell as he transitioned from working for the government, to Google to the start-up world and eventually founding his own company. Today, Patrick is the CEO of ProfitWell, a subscription software that helps companies achieve faster recurring revenue growth. In this interview, Patrick discusses how his restlessness with bureaucracy led him to start his own company, how a handful of individuals helped shaped his leadership style and why developing high-value content is ProfitWell's ticket to building trust with stakeholders. He also shares why authenticity should be embraced in the workplace and why he always tries to see the best in people.     Can you tell us about your journey and how ProfitWell came to be? My background is in econometrics and math. I worked in U.S. intelligence after school in D.C., then at Google here in Boston. I ended up getting disenchanted with bureaucratic companies – being a young, punk kid who wanted to take on big problems, it was tough to be patient. I decided to join the startup scene, mainly because I was young enough and thought, "If I'm going to take a risk I might as well do it now.” I ended up working for a small company that raised a good portion of money in Boston, but while there I learned that small companies can have their own culture issues as well. That's when I had that moment of, "Well, let me try something on my own," and jumped out.   One of the projects I worked on was pricing. I realized the people didn't know what they were doing – and I didn't know what I was doing – but it was really, really important, and so that was our first product. That's why the original company name was Price Intelligently.   We kind of bumped around, helping all types of different companies collect data to help them with their pricing strategy. Then it quickly moved into something where we focused on subscription companies specifically. That led to us building ProfitWell Metrics, which is our metrics product that you can plug in any billing system and get access to free subscription metrics. That led to more products that we built for the subscription economy.   What were the early days like? You know the saying that people start to look like their dogs? Well, a company, especially in the early days, kind of looks and acts like the founders. For me, that was very, very much the case. In the early days, things were a little frantic. We took on a little bit more than we probably should have. We were doing a bunch of different things because I was very much like, "Oh, I just need to work more. I just need to work harder." So it wasn't without its challenges.   Who would you say helped impact the success of ProfitWell or changed your path completely? There's one person that I think truly changed my life. It was one of my first managers,  Deran Dewin at Google. I was a young punk kid trying to be super, super ambitious, work hard, take on bigger problems and find bigger opportunities. He was known as the manager that you didn't want to report to if you wanted to change roles or get promoted, mainly because he wasn't as numbers focused as some of the other managers. I found out that was not true, but when I got assigned to him, I was like, "Aw man, I got the fluffy manager who cares about me and how I'm doing and these types of things." How big of a butthead must I have been to not appreciate that? In reality, now that I manage people, I really appreciate that and know that's what you have to do.   At the time I was a very negatively motivated person.  Tell me I can't or tell me I'm failing, which is not really healthy. He was someone who came along and asked, "How do we make you positively motivated?” He took the time to figure out, how do we find things to look forward to rather than things you're trying to run away from? That was really high impact because no one had really talked to me about that before.   The other thing he had talked to me about before was this whole concept of authenticity and work. I think that a lot of people try to be someone completely different at home versus at work. Some compartmentalization and some boundaries are obviously good and okay, but the problem with being a different person is that it doesn't scale really well. Inevitably there's going to be fractures in that boundary. You're going to build resentment on one side or the other because basically you're living these two lives.   So if I managed or lead the way that I thought managers were supposed to manage and lead before meeting him, I 100% would have failed. There's no question. It just wouldn't have worked out. We might have had some success because I don't think that that's the only thing that leads to success, but I do think it's a major part in contributing to that.   In addition to how you've evolved as a leader, have there been other key events or people along the way that helped shape the evolution of ProfitWell? One that I think was really high impact was Peter Zotto, GM of the Price Intelligence product. Peter was the neighbor of my ex-girlfriend. At the time there was a huge Boston snowstorm, and whenever that happens everyone kind of ends up staying home or going to bars that are open. That's where I met him and brought him on. The reason he was so impactful was because he took away a lot of the pain and the work, but he also was just as committed as I was, which was a hard bar. He also was willing to put up with all of the BS of early stage bootstrapping a company.   The other person was Facundo Chamut, our head of product/CTO. He's also on our board. He's the prototypical engineering CTO. He is very disagreeable, not always in a respectful way, but mostly in a respectful way. He brought a really good fire and really good challenging ideas.   In those early days, how did you make impactful connections with potential clients and users? There's always been the advice of “Networking isn't as good. Don't go to events, just focus on product. Work, work, work, work, work.” But because I didn't know at the time, I would reach out to people, learn from people, go get coffee, do a lot of these things while also doing all of the other work. And I think a really big thing that led to us being successful and building relationships is I would literally take almost any call.   I still kind of do that today and I think that helps engender a lot of trust with people.   We also do these pricing optimization assessments for people. It is a lead magnet, but it also provides a ton of value for people. We're very upfront, explaining "Hey, at the end of this it'll be obvious if we should work together or not, but even if we don't, you're going to get a ton of value.”   What's one of the best things you've done to propel growth at ProfitWell? One of the smartest things we did for growth was making a commitment to good content. We were probably a little bit overzealous on what was good content versus bad content. But not writing listicals or basic SEO content was really important. Because of that, we engendered a lot of trust, a lot of knowledge, and went from a place of, "Oh, these people are really helpful," to "Oh, they're helpful and they're smart," which I think was a good combination.   It was also a wise thing from an investment standpoint because at this point we think about content as if we're building a media property. It doesn't look like that on the site right now, but that's what we're trending toward and having that mindset has really helped us propel the company and propel the brand forward.   What is one of the most important lessons you've learned along the way? One of the things that would help anyone, no matter what they're building, no matter where they are or no matter what they're doing is the concept of the charitable interpretation principle. What that is is when someone comes to you with an idea or a disagreeable reaction, to take the most charitable interpretation. Assume they have good intentions without assuming they are right. Basically you work to learn more, so you're giving people the most charitable interpretation by assuming their positive intent. It solves so many problems.   What's one piece of advice you would give to a fellow entrepreneur who's looking to make impactful connections? Set aside time each week. If you're early stage, set a little bit more time than maybe you're comfortable with. Later stages have a little bit less time, but set aside specific time that you try to fill. So maybe it's two hours a week in addition to your work. For instance, I'm going to go to a meet up this week. If there's no meet up, then reach out to people and start building relationships. Then ultimately when you're making those contacts with people, be your authentic self.  

Shep Hyken interviews Patrick Campbell. They discuss subscription models, company culture, hiring right, and becoming “customer-obsessed.”  In Shep’s opening monologue, he talks about innovative ways to use a subscription model to enhance your business. The Interview with Patrick Campbell:Any and every company should consider implementing a subscription model. It brings the relationship with the customer to the forefront and ties it directly to company profit, which has been the trend since the beginning of business.Subscription is the future of business regardless of industry. It creates more convenience for your customers and generates a steady source of income for your business.Companies who nurture and prioritize their relationships with their customers are more likely to succeed and win in business. Companies need to build a culture that is “customer-obsessed.”The two major factors in success are hiring and culture. Culture begins with good hiring; everyone needs to be on the same page so that culture can permeate through the whole business. What’s felt by employees on the inside of a business will be felt by customers on the outside.It can be difficult to hire the right people, but you must prioritize this. Seek employees who are “obsessed with the pursuit of truth.” This means they will be less arrogant, more driven, and more open-minded—all important qualities that will spell out success for your business.Having a relationship with your customers gives you a competitive edge. It grants you a better understanding of what customers want, what they need, and what they value. In an increasingly competitive environment, this can either make or break your company; more often than not, “whoever gets closest to the customer wins.”Quote:  “Whoever gets closest to the customer wins.” - Patrick Campbell About: Patrick Campbell is the co-founder and CEO of ProfitWell (formerly Price Intelligently). Previously, he has worked at Strategic Initiatives, Google, BridgeBright, and the United States Department of Defense. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Patrick Campbell started his career as a US Intelligence Analyst before a stint at Google. In 2012 he co-founded Price Intelligently (now ProfitWell), a bootstrapped company on a quest to understand how SaaS and subscription businesses can maximize financial performance. ProfitWell is now investing heavily in brand building and content marketing. In this episode Patrick reveals their thinking behind this approach.

Minter Dialogue Episode #320Patrick Campbell is Co-Founder & CEO of ProfitWell and has seen inside more subscription and SaaS companies than anyone else in the world. By using their proprietary industry data on 8,000+ businesses, they help some well known companies (like Zapier and Wistia) identify the best pricing and growth opportunities that are working today. In this conversation with Patrick, we discuss the ins and outs of subscriptions, the keys to creating a successful sub model, the mistakes to avoid, we explore the freemium model and also peal back the Profitwell story and Patrick's overcoming a major personal challenge. Please send me your questions as an audio file or text to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Patrick Campbell, a former strategist at Google, now co-founder and CEO of ProfitWell, joins us for this episode of The Unmistakable Creative Podcast. Patrick's life, which has had a unique upward trajectory, carries an inspiring message of staying true to one's self and having the courage to choose your own path. Discover the how and why behind Patrick's decision to pursue his ambitions despite what others expected of him as well as the great and many things he has accomplished along the way.You can find out more about Patrick Campbell and connect with him on LinkedInFollow Patrick on Twitter @Patticus If you're interested in ProfitWell (formerly Price Intelligently) and would like to find out more, simply visit www.profitwell.com  See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/the-unmistakable-creative-podcast.

Patrick Campbell, a former strategist at Google, now co-founder and CEO of ProfitWell, joins us for this episode of The Unmistakable Creative Podcast. Patrick's life, which has had a unique upward trajectory, carries an inspiring message of staying true to one's self and having the courage to choose your own path. Discover the how and why behind Patrick's decision to pursue his ambitions despite what others expected of him as well as the great and many things he has accomplished along the way.You can find out more about Patrick Campbell and connect with him on LinkedInFollow Patrick on Twitter @Patticus If you're interested in ProfitWell (formerly Price Intelligently) and would like to find out more, simply visit www.profitwell.com See acast.com/privacy for privacy and opt-out information.

Why you have to check out today’s podcast:  Discover how ProfitWell gathers information and subscription analytics  to help businesses uncover and analyze the revenue growth Learn how Van Westendorp pricing model work Discover how to use the value matrix to optimize your product pricing Peter Zotto is the General Manager of ProfitWell, a business intelligence solutions company which aims to improve retention and monetization automatically through unmatched subscription intelligence. He is one of the stars of the hit show, Pricing Page Teardown. He’s also a huge NBA junkie and he used to play at University of New Hampshire (UNH) in Durham, New Hampshire. In today’s episode, Peter talks about an interesting relationship between value and willingness to pay and how these data help their pricing strategies with subscription companies. He also shares how he helps companies reduce churn, optimize pricing, and grow their subscription business end-to-end.   “Value is the intersection between willingness to pay and how much you value a particular product or service.” - Peter Zotto    Stay updated on all thing pricing. Subscribe to 'The Pricing Perspective' here   Topics Covered: 02:07 – Mark talks about Price Intelligently's tearing down the pricing review of FarmersOnly.com and Match.com 03:51 – Peter shares how ProfitWell's helps companies reduce churn, optimize pricing, and grow their subscription business end-to-end 07:01 – How ProfitWell collects data as seen on their shows 10:40 – The reason why it’s not helpful to ask for somebody’s willing to pay 11:37 – Using Van Westendorp Price Sensitivity Meter’s in identifying consumer price preferences and its limitations 16:47 – How value matrix works, and how to win on the value proposition and not just price 22:01 – Announcement of Winner for Ep6 question: What is value? 24:07 –The perception of value and willingness to pay: how customers perceive a price is as important as the price itself   Key Takeaways: “It's not really helpful for me or for any of the listeners out there for you to say, 'Hey, when you want to identify pricing, just ask your market or your customers how much they're willing to pay.' Because they're going to give you numbers that are all over the place. And at the end of the day, they're all correct in the way that they think.” – Peter Zotto “I think if we were thinking about value, it's really what are you willing to pay.” – Mark Stiving     Resources Mentioned: Impact Pricing: Your Blueprint for Driving Profits Van Westendorp Price Sensitivity Meter   Connect with Peter Zotto: LinkedIn Twitter profitwell.com  Email: peter@priceintelligently.com   Connect with Mark Stiving Email:mark@impactpricing.com LinkedIn Twitter

Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ProfitWell — Patrick's company we're talking about Value Based Pricing — Patrick's talk recap from FemtoConf 2018 Userlist.io — Jane's SaaS product Atlassian, Wistia, LinkedIn — some of the companies that do pricing well David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing ProfitWell, Price Intelligently — Patrick's websites Ask Patrick any questions at pc@profitwell.com Follow Patrick on Twitter: @Patticus Today's Sponsor This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Patrick Campbell founded Price Intelligently, which evolved into ProfitWell, which uses data to help subscription companies make smart monetization and retention decisions. What started out as a software company lead to a broader business, but there were certainly some false starts along the way. This week on the Product Science Podcast, we talk to Patrick to learn about his path as a startup founder, how he keeps his organization focused on the big picture, and how he works with his product leader to make smart decisions. Read the show notes for this episode to learn more.

As Co-Founder & CEO of ProfitWell (formerly Price Intelligently), Patrick Campbell is using their proprietary industry data on 8,000+ businesses to help some of the world’s best companies (like Zapier and Wistia) identify the best pricing and growth opportunities that are working today. I invited Patrick onto this daily tech podcast to tackle the following topics: The Latest SaaS Growth Trends - More than 25% of all SaaS businesses in the world (8,000+ companies) use ProfitWell. Patrick has access to more SaaS data than anyone, and can share exclusive growth trends that the best SaaS businesses are using. How to Price Your Products & Services - Too many companies are leaving an enormous amount of cash on the table by relying on faulty data and "gut feelings." Patrick can share how to identify your customer's willingness to pay and what features they value most. Using Data to Truly Understand Your Customers and Prospects - Patrick encourages businesses to work hard on using data to understand the profile and psyche of their customers by building quantified buyer personas. If you just get in a room and then get aligned on, ‘Here’s who we’re selling to,’ your decisions around product, sales, marketing and operations become crystal clear. Raising Your Prices and Not Losing Customers - It’s about knowing your customer's price elasticity and establishing value metrics that make the worth of your product abundantly clear. I also asked Patrick to share his startup story and what advice he would like to pass on to any startup founders listening.

Patrick Campbell, Co-founder and CEO of ProfitWell, talks about how they grew to over $10M in revenue by taking on the role of pricing experts for their clients and revolutionizing how businesses price their products and services through their technology. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:40] How they got the idea for Price Intelligently and what it does [02:46] The pricing problem and how they went about trying to solve it [07:14] How they took their idea to their first customers [09:12] How they got potential customers interested in their content [11:26] What it looks like for someone who wants to improve their pricing [13:25] Tactical things that you can do to improve your pricing [14:39] How they work with their customers [15:45] How they handled things in the early days of Price Intelligently [17:58] The strategies they used to grow their business [19:44] Outsourcing their sales and finding the right person that could do it [21:03] Having systems in place with following up with the inbound and creating outbound leads [21:58] How they did their inbound content strategy [25:08] How they got to over $10M [28:18] Developing the tool ProfitWell and what it does [32:10] How long it took them to build ProfitWell and how much it cost [36:45] How they found the best people to work on ProfitWell [38:49] How they’re able to gain their customers’ trust [40:56] What they did that had the biggest impact on their growth   Key Takeaways: The biggest problem is getting people to realize that your price is the exchange rate on the value that you’re providing. And that value is crucial to measure for the customer that you’re trying to sell to. If you get your value metric correct, what ends up happening is you basically align yourself to your customer and how they want to see and pay for your product. As you grow, you have to be comfortable with failing. Getting to $10M takes work but it’s not difficult if you are willing to give up some constraints.   Action Steps: Get some data to help you with your pricing decisions. Don’t be afraid to talk to people about your price and about your value. Ask people traditional, non-leading questions like: At what price is this way too expensive that you’d never consider purchasing it? At what price is this a really good deal that you would purchase it right away? Get your value metric correct.   Patrick said: “It doesn’t really matter what business you’re in... the thing that’s amazing about the world of technology and the world of online is that a lot of us will produce something of value... and then all of a sudden, when it comes time to price that product, we just lose our minds.” “A lot of people, they’re very scared to go talk to people about their price, they’re scared to go talk to people about their value. But you have to realize that everyone understands that things cost money… You have to talk to them about value.”   More from Patrick Campbell and ProfitWell: ProfitWell’s Website Patrick’s LinkedIn Patrick’s Twitter (@patticus) Patrick’s Email   Tools and resources mentioned in this episode: High Output Management by Andrew S. Grove   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Patrick Campbell has seen inside more subscription and SaaS companies than anyone else in the world. As Co-Founder & CEO of ProfitWell (formerly Price Intelligently), he is leading a scrappy team of 40 who are helping some of the world’s best companies (like Zapier and Wistia) identify pricing and growth strategies that are actually working today. Patrick has bootstrapped ProfitWell from nothing in 2012 to $10 million in 2017. Six years ago, Patrick was hit with the inspiration to launch ProfitWell after seeing many founders putting blood, sweat, and tears into building businesses with their bare hands and then when it came time to put a price on their work they’d rely on faulty data or "gut feelings", leaving an enormous amount of cash on the table as a result. Today, 25% of all SaaS businesses (8,000+ companies) use ProfitWell to get all of their subscription and financial metrics in one place for free. Patrick’s mission is to use the huge amount of proprietary industry data and experience they have to help companies apply the best strategies for finding and retaining customers. Connect with Patrick: Linkedin https://www.linkedin.com/in/patrickccampbell/ Twitter https://twitter.com/Patticus PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   Acuity Scheduling - Stop Wasting Time Setting Up Meetings Peak Accountability - http://www.thorconklin.com/accountability/ Thank you once again for listening Please follow us on: Facebook: Thor Conklin    Twitter: @ThorConklin Website: http://www.thorconklin.com   ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation   #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.     Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.     Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

How price should be the exchange rate of your value, with Patrick Campbell, CEO of ProfitWell (formerly Price Intelligently). Read the related blog post, with more information: https://notion.vc/insights/exploring-pricing-as-the-exchange-rate-for-value-with-patrick-campbell/

Patrick Campbell is something of a pricing guru in the SaaS world. He wasn't always though. It was a job he had for a short period after he had spent time in Google and the Intelligence services in Washington DC, that showed clearly to him the sort of impact even small price alterations can have on the bottom line. A statement more valid than ever in the subscription economy. So six years ago, young and without family commitments, Patrick decided to give entrepreneurship a go and see what he could build with his background in econometrics and math and curiosity for price elasticity. Price Intelligently was born. Patrick gave himself 9 months to see if there was something and he could make a viable business out of it. Six years later, the company has rebranded to ProfitWell and is going from strength to strength. Listen on to learn: Why professional services and product need to go hand in hand What has been the evolution of ProfitWell Why ProfitWell relies on a freemium model Patrick is joining us for SaaStock, running a pricing workshop and bringing a couple of new talks, including a very personal one about battling with cancer throughout the whirlwind journey of growing ProfitWell. We will have many more pricing and metrics talks during SaaStock and you are sure to leave much better equipped to tackle them. You can still book your ticket for SaaStock. Do so before October 1st to save €200

Patrick Campbell has seen inside more subscription and SaaS companies than anyone else in the world. As Co-Founder & CEO of ProfitWell (formerly Price Intelligently), he is leading a scrappy team of 40 who are helping some of the world's best companies (like Zapier and Wistia) identify pricing and growth strategies that are actually working today. Patrick has bootstrapped ProfitWell from nothing in 2012 to $10 million in 2017. Six years ago, Patrick was hit with the inspiration to launch ProfitWell after seeing many founders putting blood, sweat, and tears into building businesses with their bare hands and then when it came time to put a price on their work they'd rely on faulty data or "gut feelings", leaving an enormous amount of cash on the table as a result. Today, 25% of all SaaS businesses (8,000+ companies) use ProfitWell to get all of their subscription and financial metrics in one place for free. Patrick's mission is to use the huge amount of proprietary industry data and experience they have to help companies apply the best strategies for finding and retaining customers.

Growth, Pricing and SaaS Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over 8,000 companies. Prior to ProfitWell, Patrick lead was an Economist at Google and the NSA, an experience he thought was surprisingly similar. With 50 employees in Boston and Argentina, ProfitWell has been funded by bootstrapping and a growing customer base. They serve about 25 percent of the market. In Brian Ardinger's interview with Patrick, they started by discussing two important business themes. First, being customer focused and second, placing a high priority on building the team and hiring. Patrick believes a company needs to be direct about the type of culture they want. Focus on the right behaviors and values and bring in a diverse amount of thought.  Patrick then highlighted three key issues that ProfitWell helps SAAS companies focus on: - Utilizing the right value metric. Companies that use it grow at twice the pace.  - Localizing their pricing. Make sure your pricing is localized on a currency and demand base. - Delinquent Churn on Credit Cards. Cancelled for reasons or bad credit cards. He also discussed various trends they are seeing in the industry. For example: - Seeing aquistion-based marketing backfiring a bit. Not where hyper-growth is coming from.  - Design and usage more important than ever.  - Rise of the anti-usage product. Allowing you do your work, while software does the mechanical work.  To talk further with Patrick Campbell or learn more about ProfitWell, you can email him at pc@profitwell.com or connect on LinkedIn. For more interviews on growth, pricing and SaaS, check out Brian Ardinger's interview with Tom Samph and Ajay Rajani with Nex.tt. GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE GLIDR This episode is sponsored by GLIDR. GLIDR software helps you validate that you’re going to market with products and business models that drive real value. Check them out at https://www.glidr.io/iopodcast For information regarding your data privacy, visit acast.com/privacy

Growth, Pricing and SaaS Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over 8,000 companies. Prior to ProfitWell, Patrick lead was an Economist at Google and the NSA, an experience he thought was surprisingly similar. With 50 employees in Boston and Argentina, ProfitWell has been funded by bootstrapping and a growing customer base. They serve about 25 percent of the market. In Brian Ardinger's interview with Patrick, they started by discussing two important business themes. First, being customer focused and second, placing a high priority on building the team and hiring. Patrick believes a company needs to be direct about the type of culture they want. Focus on the right behaviors and values and bring in a diverse amount of thought.  Patrick then highlighted three key issues that ProfitWell helps SAAS companies focus on: - Utilizing the right value metric. Companies that use it grow at twice the pace.  - Localizing their pricing. Make sure your pricing is localized on a currency and demand base. - Delinquent Churn on Credit Cards. Cancelled for reasons or bad credit cards. He also discussed various trends they are seeing in the industry. For example: - Seeing aquistion-based marketing backfiring a bit. Not where hyper-growth is coming from.  - Design and usage more important than ever.  - Rise of the anti-usage product. Allowing you do your work, while software does the mechanical work.  To talk further with Patrick Campbell or learn more about ProfitWell, you can email him at pc@profitwell.com or connect on LinkedIn. For more interviews on growth, pricing and SaaS, check out Brian Ardinger's interview with Tom Samph and Ajay Rajani with Nex.tt. GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE GLIDR This episode is sponsored by GLIDR. GLIDR software helps you validate that you’re going to market with products and business models that drive real value. Check them out at https://www.glidr.io/iopodcast For information regarding your data privacy, visit acast.com/privacy

In episode #756, Eric and Neil discuss whether it is better to charge a monthly fee or a one-time fee. Tune in to hear which is more lucrative. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Better to Charge a Monthly Fee or a One-Time Fee [00:40] If you have a monthly fee, look at the lifetime value of your customer. [00:45] Think about charging a one-time that is more or equivalent to your LTV and see if that generates more revenue. [01:05] People like the concept of a one-time fee. [01:24] It’s a much more appealing marketing message. [01:33] You have to be testing! [02:37] If your average customer only lasts one year, it’s more beneficial to charge up front. [02:56] Neil tested out up-front payment and a payment plan and found that up-front was the best system for his business. [03:25] If you charge a one-time fee for a lot of stuff, this holds greater appeal. [04:05] It’s all about the lifetime value of your customer: this is the best way to determine your pricing structure. [04:43] If you’re doing a subscription thing, you can use a dashboard that will track your clients and payments. [05:04] Price Intelligently is a great resource. [05:18] If you want to try a monthly fee, consider sticking with an up-front fee, but test it out first. [05:40] That’s all for today! [05:44] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #756, Eric and Neil discuss whether it is better to charge a monthly fee or a one-time fee. Tune in to hear which is more lucrative. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: Is It Better to Charge a Monthly Fee or a One-Time Fee [00:40] If you have a monthly fee, look at the lifetime value of your customer. [00:45] Think about charging a one-time that is more or equivalent to your LTV and see if that generates more revenue. [01:05] People like the concept of a one-time fee. [01:24] It's a much more appealing marketing message. [01:33] You have to be testing! [02:37] If your average customer only lasts one year, it's more beneficial to charge up front. [02:56] Neil tested out up-front payment and a payment plan and found that up-front was the best system for his business. [03:25] If you charge a one-time fee for a lot of stuff, this holds greater appeal. [04:05] It's all about the lifetime value of your customer: this is the best way to determine your pricing structure. [04:43] If you're doing a subscription thing, you can use a dashboard that will track your clients and payments. [05:04] Price Intelligently is a great resource. [05:18] If you want to try a monthly fee, consider sticking with an up-front fee, but test it out first. [05:40] That's all for today! [05:44] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #685, Eric and Neil discuss pricing. Tune in to hear how you can figure out the right price for your product or service. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Should Your Charge For Your Product or Service [00:40] How does one settle on pricing for a product? [00:48] Neil completely made it up. There was no logic behind his pricing. [01:35] If the market for your product is saturated, compare yourself to your competitors. [01:55] You can charge the same or more if your product is comparable. [02:20] Make sure you are price-matching or charging just under your competitor’s rates. [03:35] Price Intelligently is a great resource. [04:00] @Patio11 is a pricing nerd, who has written great posts about pricing products. [04:35] As yourself what price is too expensive and what price is so low it would make you question the quality of the product. [05:12] Crazy Egg has a partner that helps you chart out your rates. [05:50] Never take advice blindly, always run A/B tests. [06:51] Pricing is the biggest lever that you can pull. [07:04] Some companies adjust pricing as often as four times per year. [07:15] Do your due diligence and go with what seems right. [07:28] Domo is valued at $2 Million, but there are comparable products that are worthless. Why? [08:27] That’s it for today! [08:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #685, Eric and Neil discuss pricing. Tune in to hear how you can figure out the right price for your product or service. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: How Much Should Your Charge For Your Product or Service [00:40] How does one settle on pricing for a product? [00:48] Neil completely made it up. There was no logic behind his pricing. [01:35] If the market for your product is saturated, compare yourself to your competitors. [01:55] You can charge the same or more if your product is comparable. [02:20] Make sure you are price-matching or charging just under your competitor's rates. [03:35] Price Intelligently is a great resource. [04:00] @Patio11 is a pricing nerd, who has written great posts about pricing products. [04:35] As yourself what price is too expensive and what price is so low it would make you question the quality of the product. [05:12] Crazy Egg has a partner that helps you chart out your rates. [05:50] Never take advice blindly, always run A/B tests. [06:51] Pricing is the biggest lever that you can pull. [07:04] Some companies adjust pricing as often as four times per year. [07:15] Do your due diligence and go with what seems right. [07:28] Domo is valued at $2 Million, but there are comparable products that are worthless. Why? [08:27] That's it for today! [08:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In today’s episode of The Startup Chat, Steli and Hiten talk about the power of headlines and the weaknesses of skim reading. They explore why you should be reading more than just the headline of an article and how sharing content without being fully informed can affect your startup. Almost 59% of people only read the headline of an article before sharing it. This phenomenon of not having the time or the attention span to delve deeper into the content that you plan to share has numerous implications. There's no doubt that as a startup it is preferable to be in the 41% who make the commitment to be well informed before sharing content. Tune into this week’s episode of The Startup Chat to learn about the role that skim reading headlines and content can have on your business and why you should be committed to delving deeper into content. Before assuming that you thoroughly understand a topic. They also discuss the responsibility you have as a content consumer and creator. Also Steli and Hiten, share their top tips, for how to make use of the headline culture as a startup. Time Stamped Show Notes: 00:43 Example of how skimming can leave you misinformed.   01:54 Realizations of misinformation. 02:42 The issue with the headline. 03:05 The power of headlines. 03:25 The headline culture. 04:07 Where headlines are found. 08:21 The influence of content.   09:04  Exploiting headlines. 09:38  An example of crazy headlines. 10:40 Core message for startups. 3 Key Points: Did you really read more than just the headline? Headlines are designed to peak curiosity not tell the whole story. Be more aware of not falling victim to the headline culture. [0:00:01] Steli Efti: All right. This is Steli Efti.   [0:00:05] Hiten Shah: And this is Hiten Shah, and today on the Startup Chat, we're gonna talk about something that's been in the news a lot, and there's been some specific examples we can give, but the way I'll say it, , is don't believe everything you read.   [0:00:18] Steli Efti: Don't believe everything you read, AKA, did you really read more than just the headline?   [0:00:24] Hiten Shah: There you go.   [0:00:25] Steli Efti: That is my big questions because today, honestly ... Here's why I wanted to talk about it, then we can dig a little bit deeper, but here's an example that prompted wanting to talk about this. We have a common good friend, Patrick, from Price Intelligently and Profit Well. He had posted, recently, a blog post announcing a massive funding round, and they've been famous for being a self-funded or customer-funded startup, doing really well with it, so announcing a big VC led round seemed like big news. I saw the Twitter share of the blog post, the preview of the article. I was surprised and thought, "Wow. Really? I didn't see that coming. I didn't think that they would go out and raise that much money." I copy and pasted the link, and I shared it with my co-founder. Then, we started having a little conversation about it, with my co-founder, and then I decided, in the middle of the conversation, to actually go and read the article, which then led me to realize that at the end of the blog post it was like a, "Psych. This is just an April Fool's Joke. We didn't really raise money." That moment made me realize two things, one, I share ... Like how many times I'll a share a piece of information or news without fully consuming it just based on the headline. Number two, how many times I just look at headlines, and I'll make up my mind or I'll pick or remember a little, tiny piece of information without having context. Number three, I thought, "Huh? This is actually really interesting because I bet hundreds if not thousands of people will from now on and forever be convinced of the fact that Price Intelligently ...

On this episode of Make It Happen Mondays, Patrick Campbell of Profitwell swings by to discuss pricing and price increases. Topics in this episode include coming up with defensible pricing, and how to defend it. The importance of knowing your buyer personas when coming to pricing. Learn more at Profitwell.com

Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community. We talk to Patrick about the importance of value metrics, the role of monetization as a growth lever, and the complexities of subscription pricing and packaging. For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast

Today, on The Early-Stage Founder Show, I'm talking with , the Co-Founder and CEO of , a SaaS startup that provides businesses with all of their subscription and financial metrics in one place, totally free. Another piece of the ProfitWell empire is Price Intelligently, which is a software and service hybrid that helps SaaS businesses optimize their pricing and make more money. Patrick was on the show for and in that episode he dove into the details of how SaaS startups are leaving real money on the table with ineffective pricing and shares how they can fix it. In today's chat, we are going to go in a different direction by taking a behind the scenes look at how Patrick and his team have built this company into a $10 million dollar rocket ship, all while being completely customer-funded. Patrick is somebody in this space that when they talk, you need to listen, and I don't think this interview is any exception. If you're looking for practical, actionable advice for building a fast-growing startup without millions of VC dollars in the bank, then you're in the right place.

Listen to the podcast with Patrick to get some unusual insights in hiring and easy to implement tips on how you can get better at your pricing and grow your SaaS business.

El quinto episodio lo dedicamos a platicar sobre los modelos de precio para productos de software y las estrategias para definir un rango de precios competitivos en la industria SaaS. Hablamos de como un equipo de producto debe identificar los "user personas" para ir desarrollando una estrategia de precios e investigar como perciben el valor generado. Definimos en 4 pasos como iniciar el proceso para definir el precio de un producto: Definir tu meta. Entender tus costos. Definir tu modelo - B2B/B2C, mensual/anual, por medio de un marketplace o venta directa. Conocer el valor que aporta el producto. Recomendaciones: Blog de Price Intelligently: https://www.priceintelligently.com/blog/topic/saas-pricing Un ejemplo de buenas prácticas pricing: https://wistia.com/pricing

Who should be in charge of pricing of your product? Patrick Campbell, Co-founder and CEO of ProfitWell (formerly Price Intelligently) joined us to set the record straight.

Is launching a freemium model effective for customer acquisition?In this week’s episode of PragmaticLive, Co-Founder and CEO of Price Intelligently, Patrick Campbell, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss effective customer acquisition and how effective freemium models really are. Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter. Check out our upcoming courses and register today!  

In this episode we talk with Patrick Campbell (@patticus), founder of Price Intelligently and ProfitWell.  Patrick is widely regarded as THE Go-To authority when it comes to helping businesses with their pricing. The old “Just Charge More” is fun in jest, but you really need to think about aligning the three axes of product value, […]

In today’s episode of The Startup Chat, Steli and Hiten talk about hiring senior team members. They talk about different hiring strategies and how these strategies affect your business and the ability to achieve your businesses short and long term goals. Outcome driven hiring is a highly productive way to align your business goals with recruitment. This comprehensive hiring strategy not only allows for better communication between teams. It also gets rid of departmental silos which can create bottlenecks within the business. One of the main benefits is that everyone within the company has a clear direction. Tune into this week’s episode of The Startup Chat to learn about how to hire leaders for your business, how you can help them to succeed once they have come onboard and how to keep your business vision as the beacon which leads the way for your team. Steli and Hiten’s also speak about their personal experiences and give valid and actionable tips, for paving the way to help your new hires to succeed, on the way to achieving business success. Time Stamped Show Notes: 02:04 A new way to think of hiring for senior positions. 03:20 Reasons for traditional hiring. 03:40 Questions to ask to think differently. 04:36 What is outcome driven hiring 04:45 Hiring against outcomes aligned to the customer journey. 05:50 An example of outcome driven hiring. 07:50 How the sales team could be a good example of how to start. 11:27 Case study on hiring strategies. 11:35 How to get clarity for processes. 14:43 How to succeed when hiring senior team members. 16:10 Managing your hiring expectations. 3 Key Points: The best senior people come in, observe, orient themselves and then they decide what changes need to be made. When hiring be clear of the outcomes that you wish to accomplish with clear processes. You are being lazy of you think that you are going to hire someone to come in to solve all of your problems. [0:00:00] Steli Efti: Hi everybody, this is Steli Efti.   [0:00:04] Hiten Shah: And this is Hiten Shaw.   [0:00:04] Steli Efti: And here's what I want to talk to you about on this episode. I am currently looking to hire a super senior head of marketing for Close. And I've been pinging a few people for recommendations, you know asking them if they know anybody or who they're looking up to in terms of vital marketing leaders that I should talk to and get advice from. And a good friend of ours, Patrick from Price Intelligently, he sent me an email back that was like well you should really talk to about his outcome based kind of hiring frame work. He was saying how they had some challenges hiring some senior people and you and Marie gave him some advice that really helped him think differently about it. And he felt like I should get that advice myself. And I was like, huh, I'm curious what that advice is. And maybe I'll just bring it up and see if we can turn it into an episode to see if other people can benefit from that conversation as well. Do you know what he's referring to?   [0:01:04] Hiten Shah: I do. Very, very familiar. So we went to SaaS Fest, which is Patrick Campbell, from Price Intelligently's conference who you were talking to, and we were at ... It was after the conference and Patrick, Marie, and I are good friends and there's some stuff coming up that actually we're gonna do together soon. Thought I should mention that since we're talking about him and again big fan of his. He's a pricing expert in not just SaaS but subscription businesses, which is such a big thing now. And he was just having some interesting thoughts around his team and hiring senior people. And I think I can get very philosophical about this so I am gonna spend a second on that. But it's like when someone says to me today,

Hi everyone! Today's interview is with Patrick Campbell, co-founder and CEO of Price Intelligently, which provides SaaS pricing strategy expertise through a unique combination of data and industry experience, and ProfitWell, a tool that provides SaaS metrics for Strip. Today we'll be talking about why you shouldn’t be A/B testing your pricing strategy, how they get a 3-5% visit-to-lead range from their blog content, and building a simple process for a great pricing strategy (including a key point that 99% of companies don’t do). Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt a strong pricing strategy. They also offer a free subscription analytics tool called ProfitWell. In this episode we will talk about why retaining customers is actually more profitable than obtaining new ones, and go through a detailed step by step process to help you get the most out of your current customers with clever research and tactics. Patrick gives us a lot to learn about today so don’t miss out and listen in. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Conventional wisdom often encourages startup founders to focus on product and growth, and then figure out monetization later. Yet this can be a backwards step as Patrick Campbell, CEO at Price Intelligently, notes. Businesses should ‘look at the market they want to attack, and then build the thing for them’, by gathering and analysing data on buyer personas. Patrick’s background is one steeped in using data to generate insights about people and customers. Prior to setting up Price Intelligently, which provides price optimisation software for businesses using proprietary algorithms to determine customers’ relative preferences and their price sensitivities, Patrick worked on Strategic Initiatives for Gemvara. Before Gemvara, Patrick worked in Sales and Operations at Google, where he built new models to optimise their AdWords strategies. He also worked in intelligence for the NSA, shortly after graduating. Speaking to Seedcamp partner Carlos Espinal, Patrick encourages businesses to work hard on using data to understand the profile and psyche of their customers by building quantified buyer personas. “If you just get in a room and then get aligned on, ‘Here’s who we’re selling to,’ your decisions around product, sales, marketing and operations, even, become crystal clear,” he says. Learn more about pricing strategies, collecting user behaviour data and finding patterns to help understand customer experience, as well as how to determine which product features are the most important for customers. Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com Price Intelligently: www.priceintelligently.com Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Patrick: linkedin.com/in/patrickccampbell/ / twitter.com/Patticus

Founded in 2012, Price Intelligently now has 30 employees and has consistently doubled or more than doubled revenue each year, reaching over $5 million in 2016. They found success by building empathy for their customers and their team through collecting qualitative and quantitative data. Learn about their growth journey, insights into effective pricing strategies for SaaS businesses, how to hire, and more in this episode of Secrets for Scaling!

“When you're small and lean (in business), do things that can have a BIG impact” Greg Mercer Today podcast listeners we have the founder of Jungle Scout with us Greg Mercer. A few years ago Greg was plugging away working 35 hours a week on his own FBA store while working 5 hours a week at his engineering job. He realized how capital intensive Amazon FBA was and thought there had to be a better model he could create. While doing this Greg identified his pain point, realizing it was very hard to figure out the demand for products on Amazon. Thus became Jungle Scout. Jungle Scout is currently used by over 52,000 Amazon sellers, it is a total product research solutions that help you come up with product ideas by filtering through Amazon's catalog and finding the items that meet your criteria. Basically, it provides all the information an Amazon seller needs to pick the perfect products. Research made easy. Today we will get into how Greg built a business of this size as rapidly as he has. Jungle Scout is now just over two years old. We will talk about what he had to do to find a successful niche like this and how he scaled this rapid growth. “Create a business that makes other people a lot of money.” Paul Levine 13:30 The Ethical Bribe 15:10 Why did Jungle Scout succeed where 99% of Software companies fail? 17:55 Law of Reciprocity 22:43 Questions to ask yourself about pricing “Value add, value add, value add, sell!” Dave Aarons An Epiphany On Pricing 4 questions to ask customers about pricing: (from Price Intelligently.com) 1. At what price would this be too low - you wouldn't trust it? 2. At what price would you find is a great deal? 3. At what price would you find this expensive, but worth considering? 4. At what price would this be definitely too much? Honorable Mentions: Michael Smith author of Intuitive Leadership Mastery https://www.amazon.com/Intuitive-Leadership-Mastery-Doubled-Profits-ebook/dp/B01N319MI3/ref=sr_1_fkmr0_1?s=digital-text&ie=UTF8&qid=1484769689&sr=1-1-fkmr0&keywords=intuitive+leadership+michael+smith Patrick Campbell http://www.priceintelligently.com/ Contact Info: http://www.junglescout.com/ Twitter: mercer_greg

Patrick Campbell is the co-founder and CEO for Price Intelligently, a Boston based startup that helps SaaS businesses to come up with the right pricing strategy. The Show Notes Price Intelligently Hubspot Profitwell Patrick on Twitter Omer on Twitter Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Patrick Campbell is the co-founder and CEO for Price Intelligently, a Boston based startup that helps SaaS businesses to come up with the right pricing strategy.The Show NotesPrice IntelligentlyHubspotProfitwellPatrick on TwitterOmer on TwitterEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Today I'm talking with Patrick Campbell, founder of Price Intelligently where he and his team help SaaS leaders align the right product to the right customer for the right price in order to boost revenue and learn more about their customer. I first came across Patrick at MicroConf where he gave an amazing talk on pricing, and as soon as I launched this podcast I knew I needed to get him on the show. This was my first time doing an interview in person and my standard mic didn't do the best job, so the audio isn't the best, but I promise, the content is more than worth it. Patrick has seen inside hundreds of SaaS companies, I'd actually be surprised if there is anybody out there that has seen inside more, and today he shares the lessons he's learned from that access and how you can apply those lessons to your own company. We obviously talk a lot about pricing, but Patrick's insights don't stop there and he drops some real knowledge bombs that fly in the face of the common startup advice. You don't want to miss this. Oh, and if you use per seat pricing, Patrick also shares why you should probably reconsider

Do you want to discover how to get results from your employees? In this interview, Patrick Campbell Co-Founder and CEO of Price Intelligently reveals how he was able to create a multi-million dollar, customer-funded business with a small team. You will also discover how he documents Standard Operating Procedures which he calls “If I Die” […] The post How Patrick Campbell Created a Multi-Million Dollar Customer-Funded Business with a Small, Efficient Team! appeared first on SweetProcess.

In this episode, Patrick Campbell, co-founder and CEO at Price Intelligently, on how pricing and understanding the customer are two faces of the same coin. Patrick is the Co-founder and CEO of Price Intelligently, the team and software behind some of the biggest and best SaaS pricing strategy out there from companies like New Relic and Autodesk to Wistia and Litmus. PI is also the maker of ProfitWell, which is free SaaS financial metrics for your billing system.

"A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves." ­ - Lao Tzu For leaders the temptation to tell, fix, and even do is so strong. “I know the way,” or “I have the answers,” or “the buck stops with me.” Sometimes it’s impossible to resist the ego boost of providing the answer, giving the fix, telling the way. But what impact does this have on the team, and ourselves? And is it even true? Jerry is joined today by Patrick Campbell, co­founder and CEO of Price Intelligently - a bootstrapped company in Boston. Patrick and Jerry explore different leadership styles, the power of “if I die docs,” and how the secret to leadership may not lie in having the right answers, but instead asking the right questions. Links Price Intelligently - http://www.priceintelligently.com/ Price Intelligently on Twitter ­ - https://twitter.com/priceintel Patrick Campbell on Twitter ­ - https://twitter.com/Patticus

This SalesCast is brought to you by, well, SalesQualia. Check out the Startup Selling Program, a 90-day program focused on finding customers, growing revenue and building your sales process. In this episode, our special guest Patrick Campbell, Co-Founder and CEO at Price Intelligently, discusses the hardest parts of pricing products for startup CEOS, the fears associated with not making a sales because of price, his survey method for identifying the price prospects are willing to pay for your product, and how to deal with raising a product’s price and the associated retention drop off. Key areas covered: Understanding that pricing is a process that needs to be revisited regularly and how to avoid common mistakes startups make when pricing their products. Establishing value metrics for your product to help make clear to current clients and future prospects the worth of your product and potential price increases as you continue to develop your product. How to survey clients and prospects with four simple questions to discover what your product is actually worth to your market. Methods of retaining customers and avoiding harmful churn when raising your product price points as you build out your product. Subscribe to the podcast on iTunes! We hope you enjoy the podcast and would greatly appreciate feedback! Any suggestions on future topics you would like to hear covered and/or podcast guests you’d like to hear would be great! Enjoy! Podcast Notes 03:26 – The hardest thing for companies to learn about pricing their products. 08:50 - How does an entrepreneur deal with the fear of not wanting to blow a deal? 11:56 – Always make sure that your price increase is worth it. 14:50 – Guidepost suggestions to try. 16:10 – Four main questions recommended to ask. 24:00 – Finding the value metric and making sure reinforce value with your price. 25:10 – How to handle customers who are used to pay per user and how to overcome that bureaucratic barrier. 31:20 – How would you recommend handling that price question when it’s too early to actually give a price? 39:30 – Recognizing the problem children. 42:00 – Handling a price range that’s large. 43:20 – When you’re better off charging more than trying to charge less. 48:30 – Should your price be exactly 100 or can it be 99? Resources mentioned or related to this podcast Price Intelligently: Price Optimization Software. Price Intelligently, Blog Aytm.com Ask Your Target Market, Online market research. A No Bull, Straightforward Guide to Value Based Pricing Strategy by Eric Yu. Profitwell, Financial metrics for your subscription business. Wildbit – We create web products to help business

Patrick Campbell, CEO of Price Intelligently and Profitwell is The foremost expert on B2B SaaS Pricing and monetisation. He joins Alex Theuma on this episode to discuss the difficulties of pricing, what not to do and what you should do and the impact it will have on your bottom line if you get your price right

As Ben transitions from Upcase to Formkeep, so too will the podcast transition to an open discussion around growing thoughtbot's internal projects and maintaining them as businesses, highlighting our hopes, experiments, tactics, failures, and success along the way! Today Ben and new co-host Chris discuss finding that magic feature or metric around which to structure pricing, selecting the right framework for your app, and customer acquisition tactics. Formkeep Upcase Price Intelligently Audience Ops Bootstrapped Web Podcast Middleman Traction Wistia Turnstile Rob Walling on Giant Robots Visual Website Optimizer Mastering Git course on Upcase Chris on Twitter

Bootstrappin' CEO Patrick Campbell, cofounder of SaaS startup Price Intelligently, shares his story of leaving Google, bootstrapping a startup, beating cancer, and more.  STARTUP LESSONS YOU'LL LEARN
 What tradeoffs a bootstrapped startup's CEO must make How to price a software product correctly to maximize revenue and avoid leaving money on the table early on A definition of content marketing that actually makes sense Tactics to build an audience using limited resources and content, which you can then use to validate your product idea, get feedback, and convert GREAT STORIES YOU'LL HEAR
 Patrick and team validated the market and built their initial business around one educational ebook written for their customers The lunacy of Patrick and host Jay Acunzo leaving Google and staying in Boston tech (crazy at that time) The moving story of Patrick beating cancer and the surprising way that changed him as a founder
 LINKS MENTIONED:
 Patrick's company: Price Intelligently Their free product for SaaS companies: ProfitWell Jay's blog: Sorry For Marketing The Content Marketing Wheel: Process overview [ Get all episodes plus other useful content for startups: Subscribe at ViewFromSeed.com and follow @NextViewVC ]  Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

Whether it's a gym membership, food box subscription, subscription software, or a media subscription, the subscription economy is here and is taking over.   There is no one besides Patrick Campbell, Co-Founder and CEO of ProfitWell, that can discuss subscriptions as eloquently as he does. Patrick joins us this week to dig deep into what a subscription based price model looks like. The beauty of the subscription model is for the first time in history, there is now a revenue model where how we make money is baked directly into the relationship with the customer. How to price a subscription model is focused on two major pillars of growth, how it's priced and the cost per customer as well as retaining those customers. Patrick Campbell is the Co-Founder and CEO of ProfitWell, the industry standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over eight thousand subscription companies (it’s free and plugs right into your billing system). Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij