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A few years ago, someone told me I needed to stop looking for the next big marketing strategy and go back to the basics and hustle.And you guys...I was offended.
If you're posting on Instagram because you know your studio should be there—but you're not quite sure whether all that posting is actually helping you get seen, build trust, or increase enrollment, this episode is for you.I'm joined by Katelyn Rhoades, Forbes-featured entrepreneur, founder and CEO of Enfluence Marketing Studio, and host of the top-ranked podcast Call Her Creator. Katelyn has grown a community of more than 350,000, built a seven-figure business from scratch, and partnered with brands including Adobe and Meta.But this conversation isn't about becoming an influencer.It's about using Instagram to grow a local studio business.We talk about what studio owners should actually be posting, how to create content that reaches the right people in your community, and why you don't have to become a full-time content creator—or even love talking to the camera—to make Instagram work for your business.And then I put Katelyn on the spot.I gave her a real-world scenario: You're a dance studio owner heading into enrollment season. What would you do on Instagram to get more students through the door?What followed was basically a mini masterclass.In this episode, we talk about:How local businesses should think differently about InstagramWhat to post when enrollment is your goalHow to create content for the people who are actually likely to buyTalking-head videos vs. Reels vs. graphics, and where each fitsWhy you don't need a massive following to make Instagram valuableHow to turn visibility into trust and, ultimately, enrollmentPractical content ideas you can start using immediatelyIf your studio is doing great work but not enough people know about it yet, this conversation will give you some incredibly practical ways to change that.Grab The Visibility Vault™ : 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. FollowKatelyn on IG: @thekatelynrhoadesCall Her Creator on IG: @callhercreatorKatelyn on YouTubeKatelyn on LICompany - Enfluence Studio Want to strengthen your local visibility beyond Instagram?Grab my FREE Google Business Profile workshop. I'll show you what to do, where to do it, and how to optimize your profile so that when people in your community are searching for what you offer, your studio has a better chance of showing up.
What if one of the greatest signs of success is realizing your business doesn't need you for everything anymore?At our recent Dancing House Open House, I looked around and realized something: my team had it covered.They were answering questions, connecting with families, talking confidently about what makes our studio different—and genuinely proud of the business they represent.Nobody needed me.And instead of feeling unnecessary, I felt free.In this episode of The Visibility Podcast, we're talking about what it really takes to move from being the person who does everything to building a business that can thrive without depending on you for every decision, problem, and task.We also dig into the dangerous "get" mindset:I'll hire when I get more clients. I'll delegate when I get more time. I'll step back when I get more revenue.Sometimes the thing you're waiting to "get" requires you to make the decision first.And maybe success isn't more students, more locations, more employees or more revenue.Maybe success is building a profitable business that serves people beautifully and gives you a life.If you're feeling stuck inside the business you created, take my free Sweet Spot Assessment. In about five minutes, you'll get a bird's-eye view of what's working, where you're getting stuck, and your greatest opportunity for growth.And if you want help unpacking what you discover, book a complimentary Clarity Call with me.One question to take with you from this episode:Where are you still acting like an employee inside the business you built?Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, Your Visibility Audit, Your Rebel Woman Life Map™ and Your Sweet Spot Assessment. Love today's podcast?
Text me what your #1 studio problem is right now for my research. Add your email."You cannot launch in September what you haven't built in August."July was data and dreaming, pulling your numbers and deciding what fall looks like for your community yoga studio. August is where that plan either becomes real or quietly dies in a folder you'll reopen in October. In this episode, MJ breaks down the four things every community yoga studio owner needs to build this month, your landing page, your social content rhythm, your signature course promotion, and a real, scrappy, zero-cost marketing push.Pulled straight from real coaching calls, this episode covers what's actually tripping up studio owners right now, from beginner ads that accidentally scare beginners off, to courses that end with no clear next step. If you've got four to five weeks before fall programming hits, this is the playbook to use them well.In This Episode:• Why August is the bridge between July's planning and September's launch• The one landing page fix most community yoga studios are missing• The three-second rule for reels, and the beginner imagery mistake that kills conversions• How to promote your signature course so it doesn't quietly fade out• The scrappy, zero-cost marketing mix, posters, local partnerships, and press• This week's task: your list of 30 free ways to get in front of real eyeballsDOWNLOAD THE 100 SCRAPPY MARKETING IDEAS FOR YOGA STUDIOSGrab a spot in Michael's calendar for the GROW-A-STUDIO coaching package. Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast. The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
What if the clarity you're waiting for doesn't come before the decision...What if it comes because of it?In this deeply personal episode, I'm sharing some of the biggest decisions of my life. From leaving for New York at 18, to walking away from a marriage, rebuilding my business after hitting rock bottom, saying yes to a dream property I had no idea how I could afford, and ultimately finding the love I had been praying for.None of those moments came with certainty.None came with a roadmap.They all began the same way:I decided.If you've been waiting for more confidence, more proof, or more certainty before taking your next step, this episode is for you. We'll talk about why indecision keeps us stuck, how to recognize the difference between fear and true knowing, and why the evidence almost always comes after the decision.In this episode, you'll discover:Why waiting for clarity might be keeping you stuck.The difference between wanting something and deciding something.How to recognize the quiet voice of "knowing" over the loud voice of fear.Why every meaningful change in your life starts with one decision.How to identify your own next right step.A Question to Reflect OnWhat decision have you already made... but you keep pretending you haven't?Sit with that question.Notice what keeps coming back.Sometimes the answer isn't louder.It's quieter.And it brings peace.Ready for Your Next Right Step?If you're standing at a crossroads, in your business, your relationships, your leadership, or simply wondering what's next—I would love to help.I offer complimentary 45-minute Clarity Calls designed to help you cut through the noise, uncover what's really keeping you stuck, and leave with your next right step.
Regan Caruthers is a 500 RYT yoga teacher, inner life coach, and founder of Aset Yoga Center in Washington, Missouri. She's taught at Heart-Math Institute, had executive roles in Silicon Valley, and even experienced a 2022 open-heart surgery that revealed a valve so deteriorated, her doctors had no medical explanation for how she'd been alive in the time before it. Her memoir- Tragic Magic, shows just how the miraculous lives closer to ordinary life than most people think. In this episode, we chat with her about her spiritual awaking journey, overcoming childhood trauma, soul wounds and healing, divine love and embodiment, and how she's putting everything to work with her Yoga Studio, inner-life coaching, and so much more! Tune in!Connect with Regan Caruthers:https://regancaruthers.com/https://www.asetyogacenter.com/Tragic Magic: https://amzn.to/44W4zlY*****Stay Connected With Janie Charlot: https://linktr.ee/janiecharlotSchedule A Discovery Call for our Transformational Coaching: https://nphired.com/transformational-coaching/Learn About Our Mind.Body.Spirit Health Services: https://nphired.com/Learn About Our Master Classes: https://nphired.com/masterclasses-2/Newest Book Release: Think to Heal: Shifting From Human Fear to Divine Sovereignty: https://payhip.com/b/bvlTJ7 Steps To Mastering Emotions: Gaining Emotional Intelligence & Getting The Best Out Of Life 7 Steps To Mastering Emotions: Gaining Emotional Intelligence & Getting The Best Out of Life: https://amzn.to/3RKQFjyCapacity To Love: An Awakening To Unconditional Love: https://amzn.to/4gPVYs5Exploring The Self: 7 Steps To Unveiling Your True Potential: https://amzn.to/4b0y75s
What if the next breakthrough in your business isn't another marketing strategy... but another conversation?As entrepreneurs, it's easy to believe that growth comes from doing more, posting more, emailing more, tweaking our website, or spending another afternoon behind the computer.But what if the very thing your business needs most isn't another hour at your desk?In this episode, Melissa shares a powerful lesson inspired by Brian Buffini's phrase, "Take the self out of self-employed," and explores why the most successful businesses aren't built in isolation, they're built through genuine relationships.Drawing from two recent experiences: hosting the inaugural Above the Barre dance educator conference and performing in a community dance production—Melissa reflects on where the real magic happens. Spoiler alert: it's rarely on the stage. It's in the conversations between the sessions, backstage, over coffee, and around the table.You'll also hear the story of a coaching client who came looking for more leads but left with something much more valuable: a fresh vision for growing her business by creating meaningful experiences instead of chasing more marketing tactics.In this episode, you'll discover:Why relationships are still your greatest business strategyHow meaningful conversations create opportunities algorithms never canWhy getting out from behind your computer may be the best marketing move you make this yearHow hosting a small event can attract your ideal clientsThe mindset shift from "I need more leads" to "I need more connection"If you've been feeling stuck, isolated, or like you're doing all the things without seeing the results you want, this episode is your reminder that business has always been, and always will be, about people.Resources Mentioned:✨ Take the Sweet Spot Assessment for a bird's-eye view of your business.✨ Book a complimentary Clarity Call to uncover your next best step and create a strategy that fits your business and your life.Because before your business grows...Your relationships do.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, Your Visibility Audit, Your Rebel Woman Life Map™ and Your Sweet Spot Assessment. Love today's podcast?
Text me what your #1 studio problem is right now for my research. Add your email.Hey champs — this one's a rapid-fire episode for any community yoga studio owner who's overwhelmed by every new AI tool, app, and platform update landing in their feed this year.As a community yoga studio coach, Michael Jay spends his time testing this stuff so you don't have to — and in this episode, he hands you the full list. No twenty-minute deep dives, just tool, what it does, and a real scenario for how you'd actually use it in your own community yoga studio.You'll learn:•The one non-negotiable your booking platform needs — integrated SMS and email automation triggered by real member data, not a monthly guess-and-blast newsletter.•The free AI booking bots now available across WhatsApp, Messenger, and Instagram, regardless of what booking software you're on.•How to brand every AI-generated design automatically using Canva's Magic Brand Engine — set it once, never touch it again.•Real options for camera-shy studio owners, with an honest take on when to use them and when real-you content still wins.•The Instagram, Meta, and WhatsApp features built specifically for capturing leads.•Michael's own “Role + Outcome” framework for using ChatGPT or Claude properly.Key quote:“It was never really about which tool you pick. It's about how you talk to it.”Get the full tool list + every link mentioned in this episode:https://docs.google.com/document/d/1i9w3_bd9vgDAMOY1WsIWuPrGoEfodhgVrhss-nSoTSU/editWant help building this out for your own community yoga studio? Book your free strategy chat at YogaBizChamp.com/book.Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package. Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast. The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Einmal zahlen, überall trainieren: von der Muckibude über das Yoga-Studio bis zum Schwimmbad - das geht mit sogenannten Fitness-Aggregatoren. Die haben mittlerweile Millionen Mitglieder, auch weil viele Firmen das ihren Mitarbeitern spendieren. Urban Sports Club, Wellpass, Hansefit und Wellhub verändern damit den Fitnessmarkt. Für die teilnehmenden Studios hat das aber auch Schattenseiten! Warum das so ist, erklärt Astrid Kühn im Gespräch mit Arne Schulz in gut zehn Minuten Wirtschaft.Noch mehr "Wellbeing" - wir erklären das Geschäft mit Nahrungsergänzungsmitteln: https://www.ardaudiothek.de/episode/urn:ard:episode:e30065a0a1785eeb/Dazu passend - Hintergründe zum Nutriscore: Kann ich dem Label wirklich trauen? https://www.ardaudiothek.de/episode/urn:ard:episode:766180f57f3c9a11/Sportvereine, gemeinschaftlich finanziert - wie Fans ihrem Verein das Stadion bezahlen: https://www.ardaudiothek.de/episode/urn:ard:episode:f3414506d5751cc3/
Is your brand sending one clear message... or five different ones?If you've ever felt like your marketing isn't working, your website isn't converting, or Google and AI don't seem to understand what you do, this episode is for you.In this episode of The Visibility Podcast, Melissa introduces the first pillar of her Consistency Framework: Brand Consistency.Most business owners think they have a visibility problem, when in reality, they have a consistency problem.Your business name, logo, colors, tagline, website, and primary offer all work together to tell Google, AI, and your ideal clients exactly who you are and why they should choose you. When those pieces aren't aligned, your message becomes confusing, and confused businesses don't get found.Melissa also shares the four areas of consistency every business owner should evaluate:Brand Consistency – Is your name, visual identity, tagline, and core offer consistent everywhere?Business Logistics – Are your address, phone number, email, website, and business information accurate and matching across every platform?Messaging Consistency – Does your messaging clearly communicate who you serve, what you do, and why you're different?Marketing Consistency – Are you showing up regularly with valuable content?The truth? Most entrepreneurs spend all their energy trying to post more content while overlooking the first three areas that make their marketing effective in the first place.If you're ready to become the go-to option in your community, start by making sure your brand tells one clear, consistent story.In this episode, you'll learn:Why brand consistency matters more than you thinkThe four pillars of a consistent marketing strategyCommon branding mistakes entrepreneurs makeHow inconsistency hurts your visibility with Google and AIA simple audit you can do today to strengthen your online presenceReady to take the next step?Book a complimentary Discovery Call to discuss your visibility strategy, or explore Melissa's Google Business Profile Optimization service to create a clear, consistent online presence that helps you get found by the right people.Because before people can choose you...They have to understand you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Text me what your #1 studio problem is right now for my research. Add your email."The Community Yoga Studios that grow every fall aren't the ones with the flashiest launch graphic — they're the ones who did the unglamorous looking-backward work in August, so September wasn't a guess."Everybody treats fall like the Super Bowl of the Community Yoga Studio year, and most owners respond by doing what they did last year, just a little louder. In this solo episode, I walk through the seven things I have every Community Yoga Studio client assess before we build a fall plan — backed by real 2026 industry benchmark data, so you've got actual numbers to check yourself against, not just a gut feeling.In this episode:• The numbers every Community Yoga Studio owner should pull before planning fall — and the benchmark for a healthy retention rate• The 90-day cliff: the window where roughly half of new clients are at risk, and why it matters more than new sign-ups• Why your fall schedule needs to match the team you actually have, not the one you wish you had• The healthy payroll-to-revenue range for a Community Yoga Studio, and where it tips into a real problem• Why referred members outperform every other acquisition channel — and how to build that into your fall plan• Free tools I hand you directly in this episode: a schedule template, a marketing/event guide, a retention planner, and my 2026 Studio Planner"Belonging isn't just a nice value to have — it's measurably your cheapest and most effective growth channel for a Community Yoga Studio."Free Community Yoga Studio resources:https://www.yogabizchamp.com/resourcesBook a free strategy call:https://www.yogabizchamp.com/bookGrab a spot in Michael's calendar for the GROW-A-STUDIO coaching package. Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast. The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Are you treating your yoga practice as a checklist item, or as a splendid return to your essence?In this episode, I'm talking to you straight about what it means to bridge the gap between modern postural yoga and the ancient spiritual depths. Hello, yogasana sadhana. We dive into the reality of spiritual burnout, escaping the rigid "box" of mainstream studio culture, and how to treat your physical practice as a doorway to the divine rather than the final destination.Here's what I share:The Seed vs. The Branch: Recognizing that while modern postural yoga is a beautiful physical doorway, it is just a single branch of a deeply rooted, magical treeOvercoming Burnout: My journey of "hitting the wall" while teaching within profit-driven spaces, and how returning to sadhana saved my mental health and my yogaFinding the Middle Ground: Exploring vivek (discernment) and vairagya (dispassion) to find the non-judgmental middle path in a highly commercialized yoga worldAncient Wisdom for Modern Seekers: Words from Chapter 6 of the Bhagavad Gita to anchor ourselves in THE STATE of YogaDitching the Spiritual High Horse: Maturing into spiritual study means expanding our compassion, not looking down on those who are on the mat just for mobilityLinks Mentioned:The Curious Yogi Online Practice Community: Join My Momence Community Here (Migrating soon from Patreon—download the Momence app to track your practice, book 90-minute classes, and join our monthly Satsangs!)Listen to Stewart's Latest Episode (There's two!): On What Yoga is NOT Listen to Nikki's Episode from Season 1: On Finding The MiddleYoga is not a mechanical checklist; it is an act of remembering the light, clarity, and love that is already sitting quietly with you.How do you maintain and relate to your sadhana? I'd love to hear how you are riding these waves.In oneness,BobbiThanks for listening!
What if your pricing problem... isn't actually a pricing problem?So many business owners believe that charging more will finally solve their financial frustrations. But if you've raised your rates and still feel overworked, overwhelmed, or like you're constantly second-guessing yourself, this episode is for you.In this conversation, Melissa sits down with financial strategist and The Money Conversation author, Linda Hunt, to explore the hidden issues that keep service-based businesses stuck. From scope creep and weak boundaries to nervous system capacity and business structure, Linda shares why profitability starts long before you send the invoice.If you're ready to stop working harder for the same results and start building a business that truly supports your value, don't miss this episode.In this episode, you'll learn:• Why pricing problems often aren't pricing problems at all• The real reason raising your rates doesn't always increase profits• How your business structure impacts your confidence and decision-making• Why scope creep is a symptom, not the root problem• What nervous system capacity has to do with running a successful business• How to create a business that supports sustainable growth instead of burnoutConnect with Linda Hunt:Website: https://www.sumsolutions.comLinkedIn: https://www.linkedin.com/in/lindaahunt/Book: The Money Conversation: Speak the Truth. Set the Standard. Get Paid Without Apology.Ready to become the go-to option in your industry?If you're wondering whether your marketing, messaging, website, or Google presence is helping, or hurting, your visibility, schedule a Visibility Audit with Melissa.Together, you'll uncover what's working, what's holding you back, and the next best steps to grow your business with confidence.If this episode encouraged you, please subscribe, leave a review, and share it with another business owner who needs to hear this conversation.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
What if your marketing doesn't need more... it just needs to be more relevant?In this special episode of The Visibility Podcast, Melissa shares a live interview from the Pumpkin Planner Rock Facebook group with business strategist Donna Leyens. (you can get in the group FREE and see other great interviews as well.)Together they explore one of the biggest questions business owners are asking today:How do we stay visible in an AI-driven world?The answer isn't chasing every new platform or shiny marketing tactic. It's building a strong foundation through clear messaging, a well-optimized Google Business Profile, and becoming the obvious choice in your community.Inside this conversation you'll learn:Why your Google Business Profile matters more than ever for AI searchHow AI pulls information from Google and other trusted online sourcesThe difference between being busy with marketing and being effectiveWhy relevance may be even more important than claritySimple ways to simplify your visibility strategyPractical marketing advice you can implement immediatelyMelissa also shares how implementing the Pumpkin Plan framework inside her own brick-and-mortar business helped increase summer enrollment by more than 250% Not by working harder, but by refining her message and focusing on the right customers.Whether you're a local business owner, service provider, or entrepreneur looking to stand out, this episode will help you stop guessing and start becoming the go-to option in your market.Resources Mentioned:• Free Google Business Profile Workshop• My Visibility Audit• Complimentary Clarity CallIf you enjoyed this episode, please subscribe, leave a review, and share it with another business owner who wants to become more visible.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Before someone reads your website, watches your videos, or walks through your front door, they've already made a decision about your business.That decision is based on what they see.In this episode of The Visibility Podcast, Melissa Rose sits down with branding photographer Kristina Lynn to talk about the powerful role visual perception plays in building trust, attracting ideal clients, and positioning yourself as the obvious choice in your industry.With over 17 years of experience and a background in both marketing and portrait photography, Kristina shares why branding photography is about so much more than beautiful images. It's about creating visuals that tell the right story, communicate your value, and help your audience instantly understand who you are and why they should work with you.Whether you own a brick-and-mortar business or you're building a personal brand, this conversation will change the way you think about showing up online.In This Episode We Discuss:Why people make buying decisions before they ever read a word of your marketing.The difference between posting random content and using intentional brand imagery.How your photos influence trust, authority, and perceived value.Why consistency across your website, social media, and marketing matters.How branding photography helps attract the right clients—not just more clients.Common mistakes business owners make with their online images.The connection between professional photography, confidence, and charging what you're worth.Why "I'm not photogenic" is one of the biggest myths holding entrepreneurs back.Memorable TakeawayVisibility isn't just about being seen. It's about being perceived the way you want to be remembered.Your photos are one of the fastest ways to communicate who you are, what you stand for, and the experience clients can expect from working with you.Connect with Kristina LynnWebsite: https://www.kristinalynnphoto.comInstagram: https://www.instagram.com/kristinalynnphotographyFacebook: https://www.facebook.com/KristinaLynnPhotography/Ready to Increase Your Visibility?If you're wondering whether your online presence is communicating the right message, start with Melissa's Visibility Audit.Together, you'll review your website, Google Business Profile, and social media to ensure your messaging, visuals, and positioning are working together to attract your ideal clients—not confusing them.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Visibility Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Text me what your #1 studio problem is right now for my research. Add your email.“You don't build a successful community yoga studio by making perfect decisions. You build one by making the next right decision, over and over again.”For the first time on the Yoga Biz Champ Podcast, we're turning the microphone around. In this Ask Me Anything episode, I'm answering some of the questions I get asked most—about coaching, running a community yoga studio, business, and a little about the person behind Yoga Biz Champ.We talk about the biggest mistakes I see new yoga studio owners make, why leadership and marketing are investments rather than expenses, what makes my coaching style different, and a few personal stories that have shaped the way I work with community yoga studio owners today.In This Episode* The biggest mistakes I see when opening a Yoga Studio.* Why leadership is one of the best investments you can make.* Where I think Yoga Studio owners overspend.* The one budget I'd never cut.* What makes my coaching approach different.* My favourite text message to receive from clients.* My most unpopular opinion about the yoga industry.* The one business rule I'll never break.* Stories about my first job, confidence, family and growing up.* A few things you probably didn't know about me.Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package. Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast. The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Every business eventually hits a plateau.You know the feeling. You're working hard, showing up consistently, and doing all the things you've been told to do—but the growth you're looking for just isn't happening.In this episode, I'm pulling back the curtain on what's been happening inside my own brick-and-mortar business, The Dancing House.Over the past year, I've pulled every major growth lever available:✔️ Increased our prices and positioned ourselves as a premium offering.✔️ Reduced expenses and improved profitability.✔️ Tightened operations and systems.But none of those changes explain why we're experiencing our best summer enrollment in 17 years.The biggest shift came when I became certified in the Pumpkin Plan framework and used my own business as the test case. Instead of focusing solely on who we are, what we do, and who we serve, I went deeper. I started listening more closely to what our customers were actually saying.That insight changed everything.In this episode, I'm sharing:• The growth levers every business owner should understand• Why most marketing messages miss the mark• How customer language can transform your visibility• The messaging shift that helped drive our strongest summer enrollment ever• Why clarity beats complexity when it comes to marketingIf your business feels stuck, plateaued, or like you've tried everything, this conversation may help you identify the next lever to pull.And make sure you listen all the way to the end—I have a special offer exclusively for podcast listeners.Resources Mentioned:
Text me what your #1 studio problem is right now for my research. Add your email.“Burnout doesn't happen because you stop caring. Burnout happens because you care so much that somewhere along the way, you stop taking care of yourself.”If you've been feeling tired lately, you're not alone.On recent coaching calls, Michael Jay has been asking studio owners to rate their energy from 1 to 10. The answers have been surprisingly low. Lots of 3s. Lots of 4s. Even the 7s came with a laugh and a disclaimer.So why are so many community Yoga Studio owners running on empty?In this episode, Michael is joined by former studio owner and consultant Stephanie for an honest conversation about burnout, boundaries, self-care, and what it really takes to sustain yourself while leading a community Yoga Studio.Together they share stories from their own experiences as studio owners, discuss why summer can be an ideal time to reset, and explore the habits, systems, and mindset shifts that help owners protect their energy without losing momentum in their business.The conversation touches on everything from taking time off and finding your personal rhythm to delegating tasks, reconnecting with your own practice, and remembering that the health of a community Yoga Studio starts with the health of its owner.This episode is especially valuable for owners who love their community Yoga Studio deeply but have started to feel exhausted, overwhelmed, or disconnected from the reasons they opened their doors in the first place.In this episode, you'll learn:• Why so many community Yoga Studio owners are feeling burnt out right now• The warning signs that your energy tank is running low• Why summer can be the perfect season to rest, regroup, and prepare for fall• How dedicated time to work on your Yoga Studio—not just in it—can reduce stress and improve focus• Why delegation, systems, and asking for help are essential skills for community Yoga Studio owners• How finding your own rhythm can improve both your health and your business• Why attending classes as a student can reignite your passion and creativity• The importance of practicing what you preach as the leader of a community Yoga Studio• Simple self-care habits that can help prevent burnout before it starts• Why building a thriving community Yoga Studio begins with taking care of yourselfGrab a spot in Michael's calendar for the GROW-A-STUDIO coaching package. New to OfferingTree? Save 50% off your first 3 months with Michael's partner link: offeringtree.com/yogabizchamppodcast — or get 20% off an annual plan with the summer sale: https://hubs.ly/Q04jrv630Already on OfferingTree? Upgrade to an annual Pro or Studio plan for 20% off: Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Life has a way of pulling us in every direction. We replay conversations, worry about tomorrow, and carry the weight of things that haven't even happened yet.This guided meditation is an invitation to gently return to the only place you can actually be: here.Through breath, awareness, and simple observation, you'll be guided back to the present moment—one breath at a time.There is nothing to solve right now. Nothing to figure out. Just this moment.When you're everywhere except where you are, press play.Send us Fan MailFor those who have reached out asking how to support Adrienne and her family during this time, click here to donate. There is absolutely no expectation—just sincere gratitude.We Didn't Plan For This Special SeriesThis series exists because so many of you reached out and said, “I didn't plan for this either.”If you've gone through a diagnosis, a loss, a life change, a career shift, a divorce, becoming a caregiver, moving, starting over — we want to hear your story.You don't have to have it figured out. You just have to be willing to share honestly.How Yoga Changed My Life a PodcastSend Us Your Stories!If you have a story about how yoga, meditation, breath work, journaling, or movement changed your life, we want to hear from you! These podcasts are really about the same thing — how people move through the seasons of life they didn't plan for, and what helps them along the way.If you'd like to be on the show or share your story: Fill out our guest form or email us at yogachanged@gmail.com Follow us on TikTok:https://www.tiktok.com/@yogachanged...
If you've ever thought, “I should create a course…” but then immediately felt overwhelmed, stuck, or unsure where to even begin, this episode is for you.Today, I'm joined by Jasmine Jonte, founder and CEO of CRE8TION, and let me just say… she is the real deal.We dive into the difference between creating a course that simply shares information versus one that actually creates transformation, and why that difference is everything when it comes to results, reputation, and revenue.We also get into: When it's actually the right time to create a course (because yes, timing matters, and most people get it wrong) How to think about a course as a business asset, not just another thing on your to-do list And how to use AI the right way, without losing your voice, your value, or your credibility As a brick-and-mortar business owner myself, I'll be honest, I've dipped my toe into courses, and I have not done it well. This conversation gave me clarity, direction, and honestly… a little tough love in the best way.Jasmine is direct, she's thoughtful, and she's incredibly good at what she does. And around here, we believe clear is kind.If you've been sitting on ideas, spinning your wheels, or wondering if a course is the next right step, this episode is going to help you think about it in a whole new way.SHORT BIO:Jasmine Jonte is the founder and CEO of CRE8TION, where she helps top experts turn their knowledge into transformational, revenue-generating programs. She began as a 1st-grade teacher in one of Detroit's lowest-performing schools, where she learned to make complex ideas simple and engaging. In the online business world, she saw creators struggle with learning design, not expertise, and built CRE8TION to solve that gap. Her Course Flow to Cash Flow™ Method blends instructional design with business strategy to make programs powerful and profitable. Jasmine and her team ghostwrite courses end-to-end, from scripts and slides to workbooks and portals, so clients can stay in their zone of genius. Over six years, she has produced 120 programs and 1,500 lessons for 100,000+ students, generating millions in revenue for leaders like Candy Valentino, Nick Bradley, SUCCESS Enterprises, and Thought Leaders Institute.SOCIAL MEDIA LINKS:Website: www.cre8tion.co LinkedIn: linkedin.com/in/jasminejonte Instagram: https://www.instagram.com/jasminejonte/ If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Visibility Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Text me what your #1 studio problem is right now for my research. Add your email.What if your biggest opportunity isn't getting more leads?What if it's helping more of the students you already have become consistent?I recently attended a boutique fitness webinar packed with data around member behaviour, retention, revenue and community. The examples weren't Community Yoga Studios... but the lessons absolutely apply.In this episode, I translate the findings into practical ideas you can use right away in your own Community Yoga Studio.In this episode:• The 4 member segments every Community Yoga Studio has and how to identify them• Why the "Situationship" group makes up over 70% of members and may be your biggest growth opportunity• The surprising 5-visit milestone and why getting students to class quickly matters• Which members drive the biggest impact on revenue and retention• Why quarterly challenges can improve attendance long after they end• Practical ways to increase visit frequency and engagement• How leading studios are using loyalty, referrals, milestones and automations to grow smarter• Why human connection is still the secret ingredient behind every successful Community Yoga StudioThe Community Yoga Studios growing sustainably aren't just getting more leads.They're helping more people build routines, feel seen, and become part of the community.And the data gives us some pretty amazing clues on how to do exactly that.Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package. FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Some vacations require plane tickets. This one just requires pressing play.Have you ever noticed that everything feels a little softer under moonlight?This guided visualization invites you to step away from the noise, the responsibilities, and the running commentary inside your head for a few minutes. Beneath the glow of a full moon, you'll be guided into a place of deep relaxation and quiet reflection.For the moments when life feels a little too loud and your soul could use a midnight swim, press play.Send us Fan MailFor those who have reached out asking how to support Adrienne and her family during this time, click here to donate. There is absolutely no expectation—just sincere gratitude.We Didn't Plan For This Special SeriesThis series exists because so many of you reached out and said, “I didn't plan for this either.”If you've gone through a diagnosis, a loss, a life change, a career shift, a divorce, becoming a caregiver, moving, starting over — we want to hear your story.You don't have to have it figured out. You just have to be willing to share honestly.How Yoga Changed My Life a PodcastSend Us Your Stories!If you have a story about how yoga, meditation, breath work, journaling, or movement changed your life, we want to hear from you! These podcasts are really about the same thing — how people move through the seasons of life they didn't plan for, and what helps them along the way.If you'd like to be on the show or share your story: Fill out our guest form or email us at yogachanged@gmail.com Follow us on TikTok:https://www.tiktok.com/@yogachanged...
Ever notice how your mind can be everywhere except where you are?This guided meditation is an invitation to step away from the planning, the replaying, the worrying, and the endless mental to-do list. Through simple breath awareness, you'll practice returning to the present moment and reconnecting with a sense of steadiness.No special skills required. No perfect meditation posture. Just you, your breath, and a few minutes to remember where your feet are.For the moments when life feels a little scattered, press play.Send us Fan MailFor those who have reached out asking how to support Adrienne and her family during this time, click here to donate. There is absolutely no expectation—just sincere gratitude.We Didn't Plan For This Special SeriesThis series exists because so many of you reached out and said, “I didn't plan for this either.”If you've gone through a diagnosis, a loss, a life change, a career shift, a divorce, becoming a caregiver, moving, starting over — we want to hear your story.You don't have to have it figured out. You just have to be willing to share honestly.How Yoga Changed My Life a PodcastSend Us Your Stories!If you have a story about how yoga, meditation, breath work, journaling, or movement changed your life, we want to hear from you! These podcasts are really about the same thing — how people move through the seasons of life they didn't plan for, and what helps them along the way.If you'd like to be on the show or share your story: Fill out our guest form or email us at yogachanged@gmail.com Follow us on TikTok:https://www.tiktok.com/@yogachanged...
Most of us would never speak to a friend the way we sometimes speak to ourselves.This guided loving-kindness meditation is an opportunity to soften your inner dialogue and reconnect with compassion—for yourself, the people you love, and even the people who occasionally make you want to mute the group chat forever.Together, we'll practice extending wishes of health, peace, safety, and love outward from the heart.For the moments when you could use a little more grace and a little less self-criticism, press play.Send us Fan MailFor those who have reached out asking how to support Adrienne and her family during this time, click here to donate. There is absolutely no expectation—just sincere gratitude.We Didn't Plan For This Special SeriesThis series exists because so many of you reached out and said, “I didn't plan for this either.”If you've gone through a diagnosis, a loss, a life change, a career shift, a divorce, becoming a caregiver, moving, starting over — we want to hear your story.You don't have to have it figured out. You just have to be willing to share honestly.How Yoga Changed My Life a PodcastSend Us Your Stories!If you have a story about how yoga, meditation, breath work, journaling, or movement changed your life, we want to hear from you! These podcasts are really about the same thing — how people move through the seasons of life they didn't plan for, and what helps them along the way.If you'd like to be on the show or share your story: Fill out our guest form or email us at yogachanged@gmail.com Follow us on TikTok:https://www.tiktok.com/@yogachanged...
If anxiety burned calories, some of us would never need another workout.This guided meditation is designed for the moments when your mind is racing, your shoulders are creeping toward your ears, and your nervous system feels like it's working overtime. Through simple breathing, gentle movement, and calming reminders, you'll be invited to slow down and reconnect with the present moment.For the moments when your brain has opened 97 tabs and forgotten where the music is coming from, press play.Send us Fan MailFor those who have reached out asking how to support Adrienne and her family during this time, click here to donate. There is absolutely no expectation—just sincere gratitude.We Didn't Plan For This Special SeriesThis series exists because so many of you reached out and said, “I didn't plan for this either.”If you've gone through a diagnosis, a loss, a life change, a career shift, a divorce, becoming a caregiver, moving, starting over — we want to hear your story.You don't have to have it figured out. You just have to be willing to share honestly.How Yoga Changed My Life a PodcastSend Us Your Stories!If you have a story about how yoga, meditation, breath work, journaling, or movement changed your life, we want to hear from you! These podcasts are really about the same thing — how people move through the seasons of life they didn't plan for, and what helps them along the way.If you'd like to be on the show or share your story: Fill out our guest form or email us at yogachanged@gmail.com Follow us on TikTok:https://www.tiktok.com/@yogachanged...
Everybody is talking about AI.How to use it.How to rank in it.How to get recommended by it.But what if we're asking the wrong question?In this episode of The Visibility Podcast, Melissa Rose explores one of the most important concepts for businesses in an AI-driven world: consistency.Because AI isn't inventing businesses to recommend. It's analyzing the information already available and looking for signals of trust, relevance, and expertise.The businesses that will thrive aren't necessarily the ones posting the most.They're the ones showing up consistently.In this episode, Melissa breaks down four ways consistency impacts your visibility:✨ Consistency in your messaging. Does your business clearly communicate who you serve and what makes you different?✨ Consistency across platforms. Do your website, social media, Google Business Profile, and online listings tell the same story?✨ Consistency in your content. Are you creating helpful content that reinforces your expertise over time?✨ Consistency in your business information. Are your business name, contact information, services, and profiles aligned everywhere online?If you've been wondering how AI search, Google, social media, and visibility all work together, this episode offers a practical framework that cuts through the noise.Because in a world filled with algorithms, automation, and AI-generated content, trust still wins.And trust is built through consistency.In this episode you'll learn:What AI search is actually looking forWhy consistency matters more than frequencyThe role social media plays in your digital footprintHow inconsistent messaging hurts visibilityWhat business owners are getting wrong about AI searchSimple ways to strengthen your online presence todayThe businesses that will win in the AI era won't be the loudest.They'll be the clearest, most trustworthy, and most consistent.If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
If your marketing feels like a lot of effort… with inconsistent results—this episode is for you.In this conversation with Dave Masovich, we break down the real reason most marketing doesn't convert—and it's not because you're not posting enough.It's because you're missing the strategy behind the message.Inside this episode, we cover:✨ The difference between tactical vs. strategic marketing (and why most business owners focus on the wrong one) ✨ Why 40–60% of marketing efforts are wasted—and how to stop the leak ✨ The power of the 80/20 rule (Pareto Principle) in your marketing strategy ✨ The six key places to uncover insights that shape a powerful, resonant message ✨ Why message clarity—not more content—is the real driver of growth ✨ How to create marketing that actually connects, converts, and builds long-term trustIf you've been feeling stuck, plateaued, or like your marketing “should be working better than it is”… this episode will shift how you think—and how you show up.Our Guest Info:Dave Mastovich is the CEO and Founder of MASSolutions, a growth marketingconsultancy reinventing the way marketing is done. He helps organizations drive growth inrevenue, talent, and engagement by improving how they sell, communicate, market, and aligntheir people.Dave is the author of No Bullsh!t Marketing, a #1 Best Seller, and host of the long-running NoBullsh!t Marketing Show. His approach turns data, behavior, and patterns into practical actionsleaders can use to drive real performance.Earlier in his career at UPMC, Dave's marketing leadership helped drive growth from under $1billion to $10 billion. Today he brings that same mix of cognitive science, 80/20 analysis, andreal-world execution to help organizations grow sales, strengthen culture, and increaseenterprise value.https://davemastovich.com/https://massolutions.biz/https://www.linkedin.com/in/davidmmastovich/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
In today's world of curated content, polished Instagram feeds, and highlight reels, it's easy for business owners to believe marketing is all about perception.But what happens when perception doesn't match reality?In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.Melissa unpacks how social media creates perception, why Google Business Profile acts as third-party verification, and how your website bridges the gap between what people see and what people actually experience when they work with you.If you are a dance studio owner, local business owner, or service-based entrepreneur trying to improve your visibility, marketing, SEO, and client trust, this episode is packed with practical insight and real talk.Because while social media may get attention… the truth is what gets people to stay.In This Episode: The difference between perception and truth in marketing Why curated social media alone is not enough How Google Business Profile builds trust and credibility Why reviews, photos, and client feedback matter more than ever The role SEO and Google search play in visibility Why business owners are losing clients without realizing it How your website should combine perception AND proof Why visibility is more than just social media marketing The connection between trust, search, and conversion How AI and search behavior are changing local marketing Key Takeaways: Social media creates perception Google Business Profile creates verification Your website bridges the gap between the two Visibility without trust will not convert Reviews are one of the most powerful marketing tools you have Perfect For: Studio Owners Brick-and-Mortar Businesses Local Business Owners Service-Based Entrepreneurs Businesses wanting stronger SEO and local visibility Anyone wanting to improve their Google Business Profile Melissa's Google Business Profile Workshop ✨ Live Workshop + Q&A ✨ On-Demand Training Available ✨ Learn how to optimize your Google presence before fall enrollment seasonKeywords:Google Business Profile, Local SEO, Visibility Marketing, Dance Studio Marketing, Small Business Marketing, Business Visibility, Google Reviews, Local Search, SEO Strategy, Brick and Mortar Visibility, Dance Studio Owner, Marketing Strategy, Service Business Marketing, Website Strategy, Online Reputation, ChatGPT Search, Google Optimization
Text me what your #1 studio problem is right now for my research. Add your email.If your Yoga Studio marketing always feels last-minute, you are not alone.In this solo Marketing Month episode, Michael Jay breaks down why so many Yoga Studio owners feel like they are constantly scrambling to promote programs, manage the schedule, answer emails, lead the team, and keep the business moving.The issue usually is not a lack of ideas. Most studio owners have plenty of good ideas. The real problem is that those ideas are often sitting in the owner's head, being launched too late, or getting buried under everything that feels urgent.This episode is a practical reset for Yoga Studio owners who want to feel more prepared, more organized, and more in control of their marketing.Michael shares simple steps to help you block real marketing time, delegate the tasks that are slowing you down, look at your energy as well as your schedule, create repeatable systems, and finally get your marketing projects out of your head and onto a project board.This is not about becoming a perfect marketing machine. It is about creating a better rhythm so your Yoga Studio can grow with more clarity, more consistency, and less owner overwhelm.In this episode:Michael talks about why last-minute marketing rarely works well, how to protect time for business-building work, why successful studio owners stop trying to do everything themselves, and how one simple checklist can make future launches feel so much easier.He also shares how success starts to look different when your systems, team, marketing, and community all start moving in the same direction.Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package. Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
If the thought of Facebook and Instagram ads makes you want to throw your phone across the room… this episode is for you.In this conversation, Melissa Rose sits down with Kristian Altuve of Dance Motion Marketing to talk about dance studio advertising, lead generation, enrollment systems, and what actually works when it comes to marketing a dance studio in today's world.But this isn't just another conversation about running Facebook ads.Because behind every click, inquiry, and lead is a real person—a busy parent looking for connection, trust, and the right fit for their child.Together, Melissa and Kristian unpack how dance studio owners can approach marketing more strategically without losing the human side of their business.They discuss: Whether Facebook and Instagram ads are realistic for smaller dance studios Common dance studio marketing mistakes that waste money Why lead follow-up matters more than most studio owners realize How to make dance advertising feel authentic instead of salesy What studio owners should focus on before ever spending money on ads Why systems and visibility work together The relationship between organic marketing, Google Business Profile optimization, and paid advertising How to attract the right dance families—not just more leads Melissa also asks the questions every studio owner is secretly thinking: “Do ads actually work?” “How much money should I realistically spend?” “Can small studios compete?” “What if I waste money?”If you're a dance studio owner trying to grow enrollment, improve your dance studio marketing, increase visibility, or better understand dance advertising, this episode is packed with practical insight and honest conversation.About Kristian Altuve: Kristian Altuve is the founder of Dance Motion Marketing, where he helps dance studio owners build predictable enrollment systems through marketing, lead follow-up, automation, and strategic growth systems. His mission is helping studio owners stop guessing and start growing through clear, repeatable systems that actually work in the real world of running a studio.Our Guest Info:Website: https://www.dancemotionmarketing.com/IG: https://www.instagram.com/dancemotionmarketing/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Send us Fan MailHowwww has it already been one year of STL #2?Let's talk about all things business AND yoga!And 757 yogis - thank you for being YOU!Support the showTCY has a HOME on the internet! Give the website some love by clicking here!Shop TCY SwagWanna chat? Let's connect on the gram @thecaffeinatedyogico AND @caffeinatedyogitalksInterested in working together? Click here for details on 1:1 fitness, nutrition, or mobility coaching. There are also links to all things Sky's The Limit Yoga Co (like yoga events, and yoga teacher training). , 'POD10' saves on all 1:1 fitness, mobility and nutrition guidance with yours truly! Save on all things :: No Cow **this company is no longer using code! Tap here to save and support the showManduka with the code "DanielleC10"FRE Skincare with the code "Danyell"CHIKE Nutrition with code "TCY"And head over to my Amazon page to shop items on use on the reg.
Text me Your email for my Booking LinkMarketing Month continues on the Yoga Biz Champ podcast, and this week I'm joined by Jennifer Kolbuc from Mountaintop Consulting and MarketingClub.ca.Jennifer helps business owners create smarter, more strategic marketing without making it feel overwhelming. In this episode, we talk about what Yoga Studio owners need to be thinking about right now when it comes to social media, email marketing, lead generation, websites, paid ads, and showing up in a way that feels real.We also get into why niching down matters, why your email list is still one of your strongest marketing tools, and how Yoga Studio owners can stop trying to speak to everyone and start creating content that reaches the right people.This is a great episode for any Yoga Studio owner who knows they need more new students in the door, but wants their marketing to feel clearer, more human, and more connected to their community.In this episode, we cover:• Why Yoga Studio owners need to understand their audience before outsourcing their marketing• How niching down can actually help you grow faster• Why authentic, less polished social media is working right now• How to use stories and behind-the-scenes content to show your studio personality• Why email marketing still matters, especially for time-sensitive offers• How to use lead magnets and email opt-ins to build your listWhy high-performing organic content can become strong paid ads• How AI is changing website visibility and online marketingWhat Jennifer's Marketing Club offers business owners looking for support and accountability“Your marketing gets easier when you stop trying to speak to everyone and start speaking to the right people.”Resources:Website: https://mountaintopconsulting.ca/ Marketing Club: https://www.marketingclub.ca/ Instagram: https://www.instagram.com/socialwithjen/ LinkedIn: https://www.linkedin.com/in/jenniferkolbuc/ Sign up for the marketing club 10 day free trial https://www.marketingclub.ca/freetrialFree Yoga Studio resources:yogabizchamp.comBook a free strategy call:yogabizchamp.com/bookGet 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Send us Fan MailMolly Kranovich, owner of Lumi Studio Shoppe in Mount Prospect, Illinois, joins Todd McLaughlin for an honest and inspiring conversation about what it really takes to build a thriving yoga business.In this episode, Molly shares her journey from stay-at-home mom to successful studio owner. She created a unique multi-functional space that beautifully combines yoga classes, a retail shop featuring local artisans, and a warm community event hub just outside of Chicago.Molly opens up about the real challenges and victories of small business ownership — rethinking studio layouts, negotiating leases, balancing family life with entrepreneurship, supporting local makers, and standing out against big corporate studios. Her story is filled with heart, creativity, and a deep commitment to building authentic community through yoga and wellness.You'll hear:• How she transitioned from managing her home and children to running a thriving studio• The power of blending yoga, retail, and community events in one welcoming space• Practical strategies for overcoming early business setbacks• How she balances family life while growing her business• Why supporting local artisans matters in today's wellness worldWhether you're a yoga teacher, studio owner, aspiring entrepreneur, or someone who values heart-led businesses, this episode will uplift and motivate you.Visit Molly at: https://lumistudioshoppe.com/Thanks for listening to this episode. Check out:
Today's episode is one I personally needed.As I've stepped into offering higher-ticket services, I found myself bumping up against some mindset blocks—questions like: Am I worth this? Will people actually pay this? Do I need to give more to justify the price?So I brought on someone I trust deeply in this space—Nikki Rausch, also known as The Sales Maven—to walk us through it.Inside this conversation, Nikki breaks down one of the most powerful concepts around pricing and value:You will often be paid the most for what is easiest for you.We dig into her framework around the four levels of competency, and why your zone of genius—the thing that feels second nature to you—is actually where your highest value lies.We also talk about something so many business owners get wrong when they start charging more: Over-delivering.Nikki shares why giving more isn't always better—and how overwhelming your client can actually take away from their experience. Instead, we shift the focus to what really matters: a clear, confident, and supportive client experience.And finally, we dive into one of Nikki's superpowers:Asking better questions.Because the right questions don't just lead to better sales—they lead to better relationships, better results, and clients who feel truly seen and understood.Nikki also shares a free resource with you—her Easy Follow-Up Guide—to help you confidently stay connected with potential clients without feeling awkward or pushy. You'll find that linked in the show notes.If you've ever felt stuck around pricing, selling, or stepping into your next level of business—this episode will meet you right where you are and help you move forward with clarity and confidence.And if you're ready to be seen as the go-to in your industry, don't forget to grab my free Google Business Profile workshop at msmelissarose.com/deals.All things Nikki Rausch - The Sales Maven Website: https://yoursalesmaven.comIG https://www.instagram.com/your_sales_maven/LI www.linkedin.com/in/nikkirauschYouTube http://www.youtube.com/c/SalesMavenFB https://www.facebook.com/yoursalesmaven/Blog: https://yoursalesmaven.com/sales-maven-blog/Her Gift to Us!Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Text me Your email for my Booking LinkMarketing Month is here on the Yoga Biz Champ podcast, and I'm kicking it off with my client Samantha from Yoga Strong.Samantha is one of those Yoga Studio owners who really studies marketing, tests what works, and shows up in a way that feels real, confident, and connected to her community.In this episode, we talk about what is working for her right now, how she thinks about social media, why she studies marketers like Alex Hormozi, and how Yoga Studio owners can get better at creating content that brings new students in the door.This is a great episode for any Yoga Studio owner who knows they need to stop overthinking their marketing and start showing up with more clarity, consistency, and personality.In this episode, we cover:• How Samantha approaches social media for her Yoga Studio• Why studying strong marketers outside the yoga world can help• What makes content feel more real and less forced• How to create posts that speak to future students• Why consistency matters when building trust• How marketing can help people feel your community before they walk through the door“Your marketing should help people feel the energy of your Yoga Studio before they ever walk through the door.Resources:Learn more about Yoga Strong:https://www.yogastrongnc.comFollow Yoga Strong:https://www.instagram.com/yogastrongncFree Yoga Studio resources:https://www.yogabizchamp.comBook a free strategy call:https://www.yogabizchamp.com/bookGet 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
If your Google Business Profile has been suspended or you're stuck in verification, you're not alone. It happens. In this episode, Melissa breaks down: Why Google suspends business profiles The difference between service areas vs physical locations The most common verification mistakes When you actually need more than one Google listing And what to do instead to grow your visibility the right way If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Yess Yoga is a yoga studio in Minneapolis one block from where Alex Pretti was murdered by Border Patrol agents in January of this year. In this episode, I'm joined by Minneapolis-based yoga teacher and studio owner Lucia Yess. Our conversation is both heartbreaking and deeply inspiring as we explore what it means to truly live our yoga off the mat, especially in moments of crisis. Lucia shares her experience running Yess Yoga during a recent ICE surge in Minneapolis, where her neighborhood became a site of fear, violence, and profound uncertainty. As community members were being detained and families were afraid to leave their homes, Lucia and her team stepped into action, transforming their studio into a hub for mutual aid, care, and refuge. What stands out most to me in this conversation is Lucia's clarity: this wasn't a question of whether to help, but how. When our neighbors are suffering, yoga calls us to respond. In this episode, you'll hear: What it was like to be on the ground in a city under siege by the federal government Why yoga must extend beyond personal practice into collective care How staying grounded in our values helps us take meaningful action How to get looped into the communities that need support How Yess Yoga became a center for mutual aid—providing medical supplies, food, communication tools, and more How the studio remained open during crisis by offering free and sliding-scale classes, supported by community fundraising Practical ways yoga teachers and studio owners can prepare to support their own communities Learn More From Lucia: Visit Yes Yoga Studio's online home Follow Yes Yoga Studio on Instagram Mutual Aid Yes' GoFundMe Call your representatives Book recommendations: Emergent Strategy by Adrienne Maree Brown Service Berry by Robin Wall Kimmer (Growth Economy) Embrace Yoga's Roots by Susanna Barkataki Skill in Action by Michelle Cassandra Johnson This episode is brought to you by OfferingTree, an easy-to-use, all-in-one online platform for yoga teachers that provides a personal website, booking, payment, blogging, and many other great features. The best thing about OfferingTree is you can get up and running in 10 minutes with no tech skills needed. As an added bonus, If you sign up at www.offeringtree.com/mentor, you'll get 50% off your first three months (or 15% off any annual plan)! OfferingTree supports me with each sign-up. I'm proud to be supported by a public benefit company whose mission is to further wellness access and education for everyone.
What does it really mean to stay devoted to a practice for three decades — and let it keep changing you? Harmony Slater and Russell Case sit down with Jodi Blumstein: long-time Ashtanga yoga practitioner, founder of one of Chicago's first Ashtanga shalas, and the teacher who led the Mysore program at YogaWorks in Los Angeles for over 15 years. Now teaching online to a global community, Jodi brings the rare perspective of someone who has lived through the full arc of Ashtanga yoga in the West — from the early days of counting in Sanskrit with a German accent at a single Chicago class, to practicing on Oak Street Beach with Tim Miller, to navigating the post-COVID world of online Mysore. This conversation is honest, nostalgic, nuanced, and full of lived wisdom. In this episode, you'll discover: What it was really like to study with Tim Miller, Dena Kingsbrough, and Nancy Gilgoff — and how each teacher gave something completely different Why the traditional yoga studio business model is unsustainable — and what might replace it How Ashtanga practice should evolve as you age (and why the 'marathon' model of practice is the key) What the rise of Instagram did to the Ashtanga community (for better and worse) How Jodi found her way into online teaching — and why she's never going back to in-person The practice philosophy she now teaches: rotating series, building core strength, and adapting intelligently for the long haul What Pattabhi Jois's presence was really like in those final Lakshmipuram classes Connect with Jodi Blumstein: Instagram: https://www.instagram.com/jodi_blumstein/ YouTube: https://www.youtube.com/@jodibe4483 The Inner Rejuvenation Codes: https://harmonyslater.kit.com/inner-rejuvenation-codes-mc Join the Lightworker Mastermind: https://harmonyslater.com/lightworker-mastermind FIND Harmony online: https://harmonyslater.com/ Harmony on IG: https://www.instagram.com/harmonyslaterofficial/ Finding Harmony Podcast on IG: https://www.instagram.com/findingharmonypodcast/ FREE Manifestation Activation: https://harmonyslater.kit.com/manifestation-activation
What does it really mean to stay devoted to a practice for three decades — and let it keep changing you? Harmony Slater and Russell Case sit down with Jodi Blumstein: long-time Ashtanga yoga practitioner, founder of one of Chicago's first Ashtanga shalas, and the teacher who led the Mysore program at YogaWorks in Los Angeles for over 15 years. Now teaching online to a global community, Jodi brings the rare perspective of someone who has lived through the full arc of Ashtanga yoga in the West — from the early days of counting in Sanskrit with a German accent at a single Chicago class, to practicing on Oak Street Beach with Tim Miller, to navigating the post-COVID world of online Mysore. This conversation is honest, nostalgic, nuanced, and full of lived wisdom. In this episode, you'll discover: What it was really like to study with Tim Miller, Dena Kingsbrough, and Nancy Gilgoff — and how each teacher gave something completely different Why the traditional yoga studio business model is unsustainable — and what might replace it How Ashtanga practice should evolve as you age (and why the 'marathon' model of practice is the key) What the rise of Instagram did to the Ashtanga community (for better and worse) How Jodi found her way into online teaching — and why she's never going back to in-person The practice philosophy she now teaches: rotating series, building core strength, and adapting intelligently for the long haul What Pattabhi Jois's presence was really like in those final Lakshmipuram classes Connect with Jodi Blumstein: Instagram: https://www.instagram.com/jodi_blumstein/ YouTube: https://www.youtube.com/@jodibe4483 The Inner Rejuvenation Codes: https://harmonyslater.kit.com/inner-rejuvenation-codes-mc Join the Lightworker Mastermind: https://harmonyslater.com/lightworker-mastermind FIND Harmony online: https://harmonyslater.com/ Harmony on IG: https://www.instagram.com/harmonyslaterofficial/ Finding Harmony Podcast on IG: https://www.instagram.com/findingharmonypodcast/ FREE Manifestation Activation: https://harmonyslater.kit.com/manifestation-activation
Jenn speaks to Taiwanese Canadian founder Krave Yoga a yoga studied nestled in the heart of Taipei city. Born and raised in Taipei, Angie moved to Canada at the age of 8. The experience of being at the top of your class to suddenly being the student who was illiterate in a new environment taught Angie about resilience from an early age. She shares with us how feeling illiterate in an adopted country is a hard transition, the challenges she experienced, and the role her late grandmother played in her life which shaped her to become who she is today from law to a yoga studio owner. (Recorded on March 25, 2026) About Angie Yang Angie is the founder of Krave Yoga, a boutique studio in Taipei built on a simple belief: helping each person become who they want to be—by keeping them moving, physically and mentally. Her journey into yoga started with a class that felt incredibly hard and intimidating, but by the end, something shifted—her bad mood disappeared, and she realized yoga could transform not just the body, but also the mind. After moving to Taipei and not finding a space that truly felt like “coming home,” she created Krave Yoga: a no-mirrors, no-judgment space where you are welcomed exactly as you are, and supported to keep showing up, growing, and feeling better in your everyday life. Want to try? Episode Resources: IG Man Search for Meaning Grit: The Power of Passion and Perseverance The Choice: The Embrace Possible
If you've ever felt like your business needs more visibility : more posts, more marketing, more everything, this episode might completely shift how you see growth.Because what if the real problem isn't visibility at all?In this conversation, Melissa sits down with bestselling author and entrepreneur Mike Michalowicz to unpack a truth most business owners don't want to hear: growth doesn't come from doing more… it comes from doing less, better.Drawing from Mike's Pumpkin Plan framework (a core influence behind Melissa's Visibility Blueprint), this episode explores why so many business owners are stuck in overwhelm, and how narrowing your focus can actually make you more visible, more profitable, and more in demand.Together, they dive into the hidden trap of trying to “market your way out” of a focus problem, how identifying your best clients changes everything, and what it really takes to build a business that feels aligned and sustainable.If your business feels scattered, inconsistent, or like it's working harder than it should… this episode is your permission slip to simplify.In This Episode, We Cover:Why most business owners think they have a visibility problem (but actually don't)The difference between a marketing problem and a focus problemHow “too many pumpkins” shows up in your services, clients, and marketingWhy narrowing your focus makes your messaging instantly clearer—and more powerfulThe mental hurdle of letting go of clients (even when you need the revenue)How to identify which “pumpkins” to remove first in your businessWhat happens when you fully commit to your best clients and best workThe real-life transformation business owners experience when they implement The Pumpkin PlanMike Michalowicz (my-CAL-o-wits) is the entrepreneur behind multiple multi-million-dollar companies and the author of bestselling books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, a fresh and practical approach to personal finance, is set to release in 2026. He is also the host of 4 Minute Money Maker and a former columnist for The Wall Street Journal. Today, Mike travels the world helping entrepreneurs build thriving businesses and live richer lives.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit,The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Everyone says “you need to post more.”More content. More platforms. More noise.But what if the reason your marketing isn't converting… isn't because you're not doing enough— it's because you're missing the one thing that actually builds trust and drives sales?Connection.In this episode, Melissa breaks down the difference between being visible and being known. She shares real client stories—from a restaurant using a simple marquee to build community loyalty, to a brand-new coach who signed clients in a week just by reaching out like a human.If your marketing feels forced, exhausting, or inconsistent… this is your reset.You don't need to do more. You need to connect better.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Learn why “corpse pose” in yoga is a rehearsal for death and how yoga instructors are bringing Death Café into their studio. My guests Leslie Howard and Richard Rosen are both yoga instructors at Nest Yoga in Oakland CA and are co-authors of a new book titled Savasana: Between Breath and Death – a how-to… Continue reading Ep. 539 Yoga, Breath, and Death: Death Café at the Yoga Studio with Leslie Howard and Richard Rosen
A full-circle moment at the studio recently reminded Melissa just how quickly life moves.When a former student enrolled her daughter in dance class, it sparked a reflection on the seasons of life — from raising young children while building a business, to the challenges that come with every stage of entrepreneurship.The truth? There is never a perfect time to start or grow a business. Life will always be busy.Which is why systems matter.In this episode, Melissa sits down with Chanda Coston, business strategist, Navy veteran, and CEO of Chanda Co., to talk about how entrepreneurs — especially women entering what Chanda calls the “third quarter of life” — can move from overwhelm to organized execution.Chanda shares how strategic structure, clear decision paths, and documented systems can help business owners turn their vision into measurable results — without sacrificing the life they want to live.If you've ever felt like your business is running you instead of the other way around, this episode is for you.Chanda on IGYour GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
On Healthy Mind, Healthy Life hosted by Avik, Jo Stewart redefines yoga as a practice of support, not performance. This episode explores how movement can become more accessible, calming, and healing for different bodies and nervous systems. This conversation is for anyone who has ever felt yoga was not meant for them. You'll hear how aerial yoga, props, and a more compassionate approach can help people feel safe, included, and at home in their bodies. About the Guest: Jo Stewart is a yoga teacher, aerial yoga pioneer, founder of Garden of Yoga Studio in Australia, and co-host of the Flow Artist Podcast. She is also the author of Eight Limbs of Aerial Yoga. Episode Chapter: 00:02:45 Why yoga is for every body 00:06:11 From visual art to yoga teaching 00:12:20 The myth of the “ideal yoga body” 00:16:49 How aerial yoga creates safety and calm 00:20:26 Inside Eight Limbs of Aerial Yoga 00:27:14 Why multiple voices matter in accessibility 00:28:51 Where to connect with Jo Stewart Key Takeaways: Yoga should adapt to people, not the other way around Support and props can deepen practice, not reduce it Feeling safe in your body changes how you move Accessibility begins with listening, not assumptions How to Connect With the Guest: Instagram: Garden of Yoga Website: gardenofyoga.com.au Podcast: Flow Artist Podcast Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty, storyteller, survivor, and wellness advocate. With over 6000+ episodes and 200K+ global listeners, we unite voices, break stigma, and build a world where every story matters.
Your best marketing message might not be what you say… it's what your clients say.I was working with a photographer who described her sessions as making photo shoots “less miserable.”Funny. Honest. Very her.But then she told me what her clients actually say when they see their photos:“Wait… that's me?”That's the message.Not the process. Not the joke. The result.So if your marketing isn't landing, ask yourself:
Welcome to the new era of the podcast. After years as Brick + Mortar Visibility, we're officially stepping into something bigger: The Visibility Podcast.And here's why.If you're a brick and mortar business owner, local business leader, or small business founder who feels a little… stuck — this episode is for you.Maybe what used to work in your marketing isn't working anymore. Maybe you've added more services, more offers, more team, but growth feels heavier instead of clearer. Maybe your visibility feels scattered.You're not failing.You may just be disconnected from the original engine that built your momentum.In this episode, I'm sharing:Why we rebranded from Brick + Mortar VisibilityThe real reason so many small businesses stall after early successHow marketing shifts over time (and why that matters for local businesses)What I learned from pivoting my own brick-and-mortar studioOne powerful question to ask if your business feels stuckWhether you run a storefront, a service-based local business, or a growing small business online, visibility is the game.And this podcast is about building it on purpose.Because being good at what you do isn't enough anymore.You have to be seen. You have to be known. You have to be trusted.Let's make your business impossible to ignore.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
It’s time to ban cringe political videos announcing bets. The amount of Super Bowl coverage over the past two weeks has been excessive. // A mob of liberal white women berated staff at a Minneapolis yoga studio for allegedly taking down an “ICE out” sign. // Patients say they’ve seen what happens after death.
In your Phone Tap, we’re sending our intrepid field reporter ED DANIELS into town to report on a concerning new arrival at a Yoga Studio.See omnystudio.com/listener for privacy information.
In your Phone Tap, we’re sending our intrepid field reporter ED DANIELS into town to report on a concerning new arrival at a Yoga Studio.See omnystudio.com/listener for privacy information.