Podcasts about yoga studios

If you own a boutique, run a retail store, manage inventory, or support product-based businesses — this episode is required listening.Today I'm joined by Christyne Gray, a distinguished retail accountant, certified tax specialist, and CEO of She Profits Now. For 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize returns, and minimize financial overwhelm.And here's why she's different: Christyne explains financial strategy in a way no accountant has on this show. She breaks down the concept of profit guardrails — how to create them, why they matter, and how they prevent silent revenue leaks that are SO common in boutique retail.We also talk about: ✨ Why inventory-based businesses require a different financial approach ✨ The hidden habits that sabotage boutique profit ✨ How to finally understand your numbers without wanting to cry ✨ And why Profit First doesn't work for retail! If you're in the retail industry or know someone who is, share this episode with them. Christyne is the go-to accountant for boutique retail, and she's about to make your financial life SO much clearer.A bit about our guest: Christyne Gray is a distinguished accountant, certified tax specialist, and the President and CEO of She Profits Now, an elite financial services firm and coaching company. For over 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize their returns, and minimize their stress. She has dedicated her career to helping high-achieving women create profitable and impactful businesses through her Financially Fabulous Coaching Program. Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, One on One Coaching, & Referral Partners.Love today's podcast?

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Mitch McGinley, founder of Boutique Fitness Broker, joins the podcast to share how he transformed a struggling yoga studio into a 5× exit and went on to help over 70 owners sell their businesses. He talks about growing his brokerage to $20M in annual deals, the emotional ups and downs of exiting, and the common mistakes owners make when preparing for a sale. Mitch opens up about navigating COVID, learning disciplined focus, and building a business that now supports his dream life in Spain. His journey blends resilience, smart strategy, and deep passion for helping small business owners achieve life-changing exits. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Mitch McGinley says the hardest thing in growing a small business is learning how to say no. He explains that owners constantly get pulled in different directions — ideas, opportunities, people, problems — and without the discipline to say no, you end up overwhelmed and unfocused. What's your favorite business book that has helped you the most? Mitch McGinley says his favorite business book is "Built to Sell" because it clearly explains how to shape a business into a scalable, well-structured operation that can run without the owner and eventually be sold for strong value, making it one of the most useful guides he's ever read. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Mitch McGinley says there are many great podcasts and online learning resources to help grow a small business, but instead of naming just one, he recommends continuously listening to a wide variety of shows and learning platforms because each one offers unique perspectives, lessons, and insights that can help business owners improve their skills, sharpen their thinking, and stay adaptable as their business grows. What tool or resource would you recommend to grow a small business? Mitch McGinley says that the number one tool or resource he recommends for growing a small business is artificial intelligence, because owners who don't embrace AI right now risk falling behind, while those who use it can save time, make smarter decisions, improve marketing, and operate far more efficiently. What advice would you give yourself on day one of starting out in business? Mitch McGinley says the advice he would give himself on day one of starting out in business is simply "It's gonna be okay." He explains that the journey is full of stress, doubt, and unexpected challenges, but looking back, he realizes that things always work out when you stay consistent, keep learning, and push through the hard moments. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: You don't owe anybody anything, so focus on the few things that truly matter each day – Mitch McGinley Sell your business when everything is perfect, not when you're going through chaos –  Mitch McGinley Discipline is the habit that keeps small business owners moving forward when everything feels overwhelming – Mitch McGinley  

As business owners, we are brave. We are gritty. We are the ones who raise our hands and say, “Hey, I'll be the one to lead. I'll open the storefront. I'll be the one who takes the risk.”But… we don't do any of this alone.We have:the mentors who guide usthe tools that keep us organizedthe experts we trustthe partners who cheer us onand the small business community that keeps the flame litI wanted to pause in this week of gratitude and say out loud what we all know is true:We are only able to serve, share, and show up because others pour into us.And that's exactly why I'm sharing my Tools I Love list today.Not because I get a small referral bonus, but because when something WORKS…when something makes our life easier…when something saves us time, money, or emotional bandwidth…We SHARE it. Because that's what good friends do. We share the recipe. We share the shortcut. We share the wisdom.Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!Love today's podcast?

Text me Your email for my Booking Link“We built this studio by staying intentional with our teaching, our sequencing, and our community — one relationship at a time.” — Sam MegrawIn this episode, I'm joined by Sam Megraw, the co-owner of Easy Tiger Yoga KC, a fast-growing Yoga Studio in Kansas City built on thoughtful sequencing, strong partnerships, and a real commitment to community. Sam shares how she went from teaching to running a thriving two-studio operation — and how listening to this podcast helped shape her founders presale before she even opened.We talk about what actually matters when you're launching or growing a Yoga Studio: great teaching, consistency, simple systems, and serving the people right in front of you.In This Episode We Cover:• Sam's journey from teacher to studio owner• The early days of Easy Tiger Yoga and how they grew quickly•  Why intelligent sequencing has become their signature• How Sam and her partner Emily balance strengths to lead the studio• What makes a truly great yoga teacher in 2025– Building community through personal connection, names, and follow-up• How thoughtful onboarding sets students up for long-term success• Why authenticity and patience matter more than hype– Sam's current plans for studio growth and teacher developmentConnect With Easy Tiger Yoga KC:Website: https://www.easytigeryogakc.com Instagram: https://www.instagram.com/easytigeryogakcWork With Michael Jay – Yoga Biz ChampI'm opening December appointments for studio owners who want to start a 6-month Start-A-Studio or Grow-A-Studio coaching package in January.If you want 2026 to feel strategic, supported, and profitable — this is your window.

Feeling stuck on how to market your business without spending a dime?In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.We'll unpack: ✨ What made this event so effective (and how it cost almost nothing) ✨ How to find your version of “the walking club” in your business ✨ Why authentic connection beats clever ads every time ✨ Creative, low-cost community outreach ideas for studios and local businessesPLUS — Melissa shares two no-brainer Black Friday offers designed to help you finish 2025 strong and set yourself up for your best year yet.Because visibility doesn't have to cost a fortune — sometimes, it just takes one creative idea.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Local to Stillwater, MN and want to join the walking club?  Love today's podcast?

A five-hour drive. A state tournament. A parking lot full of parents waiting to hug their crying teenagers. And a moment with my son that completely unraveled me.Today's episode isn't just a story about soccer — it's a story about business, resilience, support, and why you absolutely cannot build a meaningful life or business alone.Inside, I share: • The emotional moment that stopped me in my tracks • Why empathy matters more than achievement • The real reason entrepreneurs burn out (hint: isolation) • What every business owner needs but rarely asks for • Why masterminds and safe circles dramatically change your growth • And how to stop white-knuckling your way through the hard seasonsIf you've been feeling tired, overwhelmed, or like you're carrying your business on your own shoulders… this episode is a warm blanket, a deep breath, and a gentle nudge toward the support you deserve.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

This week I'm joined by Yogatique Bangkok Co-Founder Minh Lowe. Minh has a 23 year Yoga practice and draws her inspiration from a blend of the essential aspects of Ashtanga, Vinyasa, Anursara, Iyengar and Yin practices. Since teaching her first class 14 years ago, Minh has committed to making her classes welcoming, challenging and safe.Read Minh's articles here: https://medium.com/@Minh.LoweAccess a comp coaching spot (tick the GOYA box) here: https://scheduler.zoom.us/amymcdonald/coachingThe November sale info is here: https://www.amymcdonald.com.au/saleIf you value this show, please do consider supporting my work on Patreon. It's just $5 AUD a month and it makes a big difference to me. Here is the link: https://www.patreon.com/AmyMcDonald

Text me Your email for my Booking Link“You can't grow what you don't measure — but once you measure it, you can design a studio that feels as good as it looks on paper.”In this episode, Michael Jay breaks down exactly how he helps yoga studios around the world plan for the new year — using real booking system data, not guesswork.You'll learn:• Why your attendance and sales tell two completely different stories — and why both matter.• The high-energy windows every yoga studio should plan around: early November, Black Friday, early December, and early January.• The natural low periods you need to protect (hello, February

It's that time again—Black Friday season. But before you start slashing prices or running last year's promo, let's pause.In this episode, I'm pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.We'll talk about: ✨ How to identify your best offers (and when not to discount) ✨ Creative ways to collaborate locally and drive visibility ✨ Building long-term loyalty instead of one-day dealsPlus, I'm re-releasing my fan-favorite “Slay Your Black Friday” episode to help you put your strategy into action.Let's make this year's sale your most aligned—and profitable—yet.It's here – my most popular episode of the year! 

What if the reason your studio isn't as profitable as it could be… isn't because of enrollment or marketing—but because of a few simple accounting mistakes you don't even know you're making?This week I'm joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.In this episode, we dig into: 

Text me Your email for my Booking Link“Your studio's biggest differentiator isn't your yoga style — it's your people. Stop hiding behind your logo and start showing up on camera.” - Michael Jay @yogabizchampIn this solo episode, Michael Jay pulls back the curtain on what's really working in yoga studio marketing in 2025. Whether you're trying to fill classes, boost intro offers, or simply make your marketing feel less chaotic, this episode breaks it down to five key must-haves — with real-world examples, client stories, and the truth about where studio owners go wrong.Michael shares his decades of experience helping yoga studios across North America open, grow, and thrive — plus the mistakes that might be quietly killing your conversions. Expect straight talk, relatable studio stories, and practical next steps you can implement today.⸻What You'll Learn• How to define your real ideal client (and why “our classes are for everyone” doesn't work)• The anatomy of a high-converting Intro Offer landing page• Why email and SMS automations are worth more than your Instagram feed• How to get scrappy with guerrilla marketing that builds real-world awareness• Why showing your face on camera is now your studio's biggest marketing advantage⸻Mentioned in This Episode• 2026 Yoga Studio Planning Calendar — your guide for monthly content ideas, holidays, and campaign planning: yogabizchamp.com/plan26• Free Strategy Call with Michael Jay — talk through your studio's marketing or systems at yogabizchamp.com/book• Pixelity Design Blog (Connie Holen) — free resources on building studio websites and landing pages that convert: pixalitydesign.com/blog• OfferingTree, Walla, Momence, FitDegree, Mindbody — explore their built-in marketing suites for email/SMS automations• Yoga Biz Champ's 100 Scrappy Marketing Ideas — coming soon; follow @yogabizchamp for updatesBook a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Register for the Social Media Webinar with Offering TreeGet a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink

We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.Tune in to learn: ✨ Why consistency on your GBP matters (even when you're not “actively” marketing) ✨ How visibility attracts not just clients, but like-minded team members ✨ Why strong leadership and great marketing are deeply connected ✨ The mindset shift that keeps you calm when life—and business—throws a curveballPlus, Melissa shares details about her upcoming in-person Google Business Profile Workshop, where you can optimize your own profile and get hands-on help!Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

As business owners, we're taught to excel. We're taught to lead well. We're given the books, the assessments, the coaches, and the tools to reach success. But then one day you stop and wonder—is this it? Is this really what success feels like? Because instead of fulfillment, you feel exhausted, disconnected, and maybe even a little lost.That's where today's guest comes in.Mel McSherry is an international business and life guide who uses Human Design to help inspired but overwhelmed entrepreneurs realign with their strengths, honor their lives, and become the architects of their own success. With her spiritual gifts and 15+ years of business-building experience, she blends Human Design with traditional business strategy to slash stress and help entrepreneurs create profit every day—mentally, emotionally, and financially.Get ready for a conversation that's going to challenge how you define success, and maybe, just maybe, help you feel more at home in your own life and business.A little bit about Mel: As an international business and life guide, Mel McSherry helps inspired but overwhelmedentrepreneurs honor their lives and become the architects of their own success. Mel uses theirspiritual gifts and their 15+ years of business-building experience to slash entrepreneurs' stressand bring their success to life! By merging Human Design with traditional business developmenttools, Mel coaches others on how to connect with what they want and implement their strengthsand strategies to be profitable every day - mentally, emotionally, and financially.LinkedIn- https://www.linkedin.com/in/melmcsherry/Instagram- https://www.instagram.com/mel_mcsherryWebsite- https://www.melmcsherry.com Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Text me Your email for my Booking Link"Studios that win aren't the cheapest in town — they're the ones where people feel seen, supported, and connected."In this episode, I'm joined by Chris Appiah and Stephanie Breaux Bradley of The Sales Arms for a deep dive into what's really working for fitness and yoga studios moving towards 2026. We talk candidly about lead generation, why community beats discounts every time, and how studio owners can finally stop wasting money on ads that don't convert.Stephanie sharesthe importance of yoga as a “third space” for mental health and connection. Together, we break down how studios can stop chasing low-price intro offers and instead lean into the emotional benefits and belonging that people are craving.We get real about:• Why price-based marketing is a trap and how to shift into experience-based messaging• The “three T's” (tech, team, and training) that every studio needs to operate like a business• How to create multiple doorways for new students beyond the standard intro pass• What real lead follow-up looks like (hint: 10–20 touchpoints, not two emails)• How to prescribe class schedules so students succeed instead of floundering• Ways to use software properly — not just to collect leads, but to actually track, nurture, and convert themChris and Steph are in the trenches with studios every day, helping owners stop bleeding leads and start creating predictable growth. If you've ever felt like you're working harder than your marketing is, this episode is for you.

Ever feel like you're doing all the things but still stuck on a plateau? You're not broken—you're on the edge of a level up.In this episode, I'm talking about: ✨ Why confusion + frustration often show up right before breakthrough ✨ The #1 reason masterminds unlock massive growth (hint: it's not the coach) ✨ The power of vulnerability in business—and how it creates solutions ✨ Why Q4 is the time to set yourself up for your next-level yearIf you're ready to stop white-knuckling your business and finally surround yourself with people who “get it,” it's time to Level UP.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

We all know that knowing your numbers in business isn't just nice to have—it's essential. If you don't know your numbers, you can't optimize your business, pay yourself consistently, or make the kind of impact you want in your community.That's why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—to remind us just how powerful it is to stay on top of this piece of our business.Today, I'm thrilled to introduce you to my guest, Megan Schwan. Megan is a mom, a business owner, and someone whose personal journey has fueled her entrepreneurial drive—something I deeply relate to as a single mama myself. Often, it's those challenging seasons of life that sharpen our grit and give us the tenacity to keep showing up, believing, and building.Megan is the CEO and founder of Sidekick Accounting Services, a national virtual accounting firm on a mission to change the statistic that 8 out of 10 small businesses fail. With over 20 years in the accounting industry and more than a decade educating thousands of business owners on accounting and taxes, Megan and her team are passionate about helping entrepreneurs build sustainable, successful businesses.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Text me Your email for my Booking Link"If you're planning a Mother's Day promo the week before, it's already too late. Studios need to be at least 8 weeks ahead."In this episode, Stephanie Breaux Bradley and I talk about something every studio owner struggles with: planning your year before it runs away from you.We dig into how studio owners can finally stop winging their promotions and start using strategic calendar planning to drive revenue, build community, and keep their members consistent all year long.Stephanie shares examples from her own community events — from football-themed challenges to car shows to candlelight yoga for charity — and how these grassroots promotions worked because they were planned with intention and tied to the local community.We also talk through:• Why being at least 8 weeks ahead on your marketing calendar is the minimum standard for success• How to use local events, health days, and holidays to anchor your promotions• The importance of documenting events right after they happen so you can refine and repeat them next year• Balancing holiday promotions like Black Friday without overwhelming your members• Creative ways to appreciate your staff and members through events and celebrations• How planning provides control, structure, and routine for both you and your communityI also share a sneak peek at Plan26 — my upcoming free resource with World Health Days, seasonal prompts, and planning tools to help studio owners map out their 2026 calendar with less stress and more strategy.If you want to start the new year with a plan instead of scrambling week to week.

LinkedIn isn't just for corporate types—it's a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table.In this episode, I'm sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We'll cover:How to make your profile banner instantly showcase who you are + what you doWhy engagement on LinkedIn is different from every other platform (and how to use it)The overlooked credibility builders that bring more referrals and leads your wayIf you've ever wondered if LinkedIn is worth your time, this episode is your quick audit guide.Want an expert to look at your LinkedIN profile.  Go to my girl Miranda VonFricken Meet me live at the Women's Business Bridge River Cruise (Sept 24).Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Is your Instagram profile really working for you—or is it just…there?This week, I'm breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.You'll learn:✅ The who, what, where, and how of a powerful bio ✅ The SEO trick most business owners skip in their Instagram profiles ✅ Why niching your services isn't limiting—it's magnetic ✅ How to make it brain-dead simple for people to work with you ✅ Why hashtags are a mustIf you've been posting but not seeing results, this episode will show you how to optimize what you already have—without creating more work. Meet me live at the Women's Business Bridge River Cruise (Sept 24).Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Text me Your email for my Booking LinkWhat makes a yoga studio thrive? It's not the logo, the schedule, or even the space — it's the teachers and the point of view that your studio holds.In this special “podcast buddy” episode, I sit down with Francesca Cervero, host of The Mentor Sessions Podcast and long-time private yoga teacher and mentor. Francesca has been teaching yoga full-time for over 20 years, runs a teacher training called The Science of the Private Lesson, and mentors yoga teachers to develop a strong, authentic teaching voice.Together, we explore the evolving yoga industry, the role of studio owners in elevating their teachers, and why having a clear point of view is more powerful (and sustainable) than trying to be everything to everyone.What you'll hear in this episode:• How yoga studios have shifted from community-led to franchise-driven — and back again• Why teachers fresh out of training aren't always ready for studio life (and how to mentor them well)• The difference between “niching down” and developing a true teaching point of view• Why your yoga studio is only as strong as the teachers who represent it• How community studios today can compete with franchise-level tools• Real talk about industry changes, competition, and what makes studios sustainable in 2025 and beyondLinks & Resources:Connect with Francesca → francescacervero.comListen to The Mentor Sessions Podcast with FrancescaBook a free strategy call with me → yogabizchamp.link/bookBook a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast. Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink

Are you leaving visibility (and clients!) on the table with your Facebook page?Spoiler: you probably are—and the good news is, it's an easy fix.In this week's episode, I'm breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren't complicated hacks or paid ads. They're simple, SEO-friendly, visibility-boosting tweaks that make it easier for your ideal clients to find you, trust you, and book with you.You'll learn: ✅ Why your “About” section might be costing you leads ✅ The #1 post that should always be pinned at the top ✅ How your cover photo can do more of the heavy lifting ✅ Why local groups are your visibility goldmine ✅ And the overlooked power of creating Facebook eventsTake 15 minutes, run this mini-audit, and watch your visibility start to work harder for you.

In today's episode, Adrienne guides you through a deeply restorative Yoga Nidra practice designed to help you welcome new seasons, new routines, and fresh habits into your life.Yoga Nidra—often called yogic sleep—is a state of conscious relaxation that allows the body to rest deeply while your mind remains awake and aware. Unlike ordinary sleep, Yoga Nidra takes you through stages of awareness that calm the nervous system, reduce stress, and open space for clarity and renewal. Research shows that this practice can improve sleep, enhance creativity, and help integrate positive change into daily life.Our theme for this practice is embracing new beginnings—whether that's shifting into a new season, starting fresh routines, or letting go of old patterns that no longer serve you. Through body awareness, breath, intention-setting, and guided visualization, you'll plant seeds of gratitude and self-care that can grow into lasting habits.This practice is your invitation to rest, restore, and reset. Find a quiet space, lie down, and allow yourself to be guided. By the end, you may feel lighter, clearer, and more ready to step into new rhythms with intention.Send us a textWanna be on the show? Click here to fill out our guest info form or drop us a email at yogachanged@gmail.comFollow us on TikTok:https://www.tiktok.com/@yogachangedFollow us on Instagram:https://www.instagram.com/yogachanged/For more, go to https://howyogachangedmylife.comThe theme music for this episode, “Cenote Angelita”, was written and produced by Mar Abajo Rio AKA MAR Yoga Music. Dive deeper into this and other original yoga-inspired compositions by visiting bio.site/mcrworks. For the latest updates on upcoming events featuring his live music for yoga and meditation, be sure to follow @maryogamusic on Instagram.

SPECIAL BONUS EPISODE!In today's episode, Natalie guides us through a reset and rebound meditation. It's the perfect meditation when life feels like it's shifting - new season, new routines or in times of change. So find a comfortable place, settle in and enjoy this moment for yourself. Send us a textWanna be on the show? Click here to fill out our guest info form or drop us a email at yogachanged@gmail.comFollow us on TikTok:https://www.tiktok.com/@yogachangedFollow us on Instagram:https://www.instagram.com/yogachanged/For more, go to https://howyogachangedmylife.comThe theme music for this episode, “Cenote Angelita”, was written and produced by Mar Abajo Rio AKA MAR Yoga Music. Dive deeper into this and other original yoga-inspired compositions by visiting bio.site/mcrworks. For the latest updates on upcoming events featuring his live music for yoga and meditation, be sure to follow @maryogamusic on Instagram.

This week I am chatting with yoga trainer, studio owner, and data maven, Gina Ward.Gina ran some data for yoga studio owners, so she could better inform her yoga teacher trainees what the realities of studio ownership are like. Wanna know what the data said? Yeah, I did too. Take a listen find out.KEY TAKEAWAYS:1. Studio profitability isn't guaranteed Profitability means revenue exceeds expenses—but 20% of yoga studios never reach that point. Only 25% are profitable in year one, while 55% take 1–5 years. Most studio owners earn less than people assume.2. What studio owners really earn 52% of yoga studio owners make $12–60K per year, often working 40+ hours a week. Only 12% earn more, while 18% make less than $12K. These numbers show two truths: (1) owners aren't the “big winners” of the yoga industry, and (2) we can't fix money problems we refuse to discuss. 3. Headcount ≠ success For membership-based studios, headcount is often a vanity metric. It looks good on paper but doesn't always reflect real revenue or financial health.4. Pay for prep time Gina compensates teachers for reading emails and prep work—a small but powerful shift that values teachers' time. This should be an industry standard. 5. Rethinking hiring culture Studios often expect teachers to “fit in” socially before being hired. This mindset undervalues professionalism and holds the industry back. Fair, transparent hiring practices are essential for credibility.6. Professionalism vs. friendship In wellness, blurred boundaries between “boss” and “friend” are common. But leaders set the tone: if owners expect professionalism from teachers, they must model it themselvesRESOURCESWorking In Yoga WebsiteWorking In Yoga NewsletterPodcast ShopRegister for the FREE webinarOffering Tree Discount For Working In Yoga Listeners!!Gina's Website

What's actually working right now on social media for local, service-based businesses?After testing new strategies with my clients this month, I saw exceptional growth across the board — and I'm breaking it all down for you in this episode.Inside, I share: ✨ The #1 principle that makes every strategy work better ✨ How to roll out “what's new” in your business to get people's attention ✨ Why carousel posts are outperforming everything else right now (and how to create one that gets engagement) ✨ How adding humor (even if it's not “your thing”) can skyrocket connection and reachSocial media doesn't have to feel like a guessing game. These are the tactics that are working now — and you can start applying them today.And if you're ready for accountability and support to make this stick? Check out LEVEL UP—my mastermind for studio owners who want consistent action, real results, and more time back.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

In this week's episode of How Yoga Changed My Life, Natalie and Adrienne explore how Yoga can support us through life's fresh starts—whether it's a new season, a new school year, or a brand-new chapter altogether. We dive into the practices that keep us grounded during transitions, the art of letting go before moving forward, and simple self-care rituals that can help you carve out steadiness in the middle of change. Together, we reflect on how mindful movement mirrors life's shifts, how balance postures teach us adaptability, and how intention-setting can anchor us when things feel uncertain.Send us a textWanna be on the show? Click here to fill out our guest info form or drop us a email at yogachanged@gmail.comFollow us on TikTok:https://www.tiktok.com/@yogachangedFollow us on Instagram:https://www.instagram.com/yogachanged/For more, go to https://howyogachangedmylife.comThe theme music for this episode, “Cenote Angelita”, was written and produced by Mar Abajo Rio AKA MAR Yoga Music. Dive deeper into this and other original yoga-inspired compositions by visiting bio.site/mcrworks. For the latest updates on upcoming events featuring his live music for yoga and meditation, be sure to follow @maryogamusic on Instagram.

Text me Your email for my Booking LinkHave you ever thought about opening a yoga studio — or wondered how to take your current studio to the next level? In this special episode, the tables are turned! Instead of hosting, I'm the one being interviewed. My friend Shannon Crow, host of The Connected Yoga Teacher Podcast, puts me in the hot seat and asks all the questions I usually get from yoga teachers and studio owners.We talk about my own journey from yoga teacher to studio owner to consultant, and I share real-world advice on what it really takes to build a profitable, sustainable yoga business. You'll hear why planning ahead matters, why ClassPass may not be your best friend, and strategies you can use right now to create financial stability and grow your community.What you'll hear in this episode:• My journey from yoga teacher to yoga studio owner to consultant• What teachers should consider before opening a studio• Why a business mindset matters as much as your teaching skills• How to create financial stability and sustainability• Why I don't recommend ClassPass for studios• Marketing strategies that actually work in today's yoga businessLinks & Resources:Connect with Shannon Crow → The Connected Yoga Teacher PodcastBook a free strategy call with me → yogabizchamp.com/bookBook a call with Chris from the Sales Arms with my direct link to his calendar Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast. Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink

What if the thing you see as your biggest weakness is actually your greatest asset?This week, I'm sharing one of the best lessons I ever got from a dance professor: “If you can't fix it, feature it.” At the time, it was about choreography—but over the years, I've realized it applies to business too.From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most profitable program—what started as “flaws” or “detriments” became the exact reasons people trusted and chose my business.Inside this episode, you'll hear:

In this episode, Adrienne and Natalie roll out their mats and hop on the reformers to explore the beautiful overlap between yoga and Pilates. Both practices focus on breath, alignment, and mindful movement—but they come from different roots and lead us down unique (and sometimes hilarious) paths.We dive into:How Pilates principles like core stability and precision enhance yoga practice.The way yoga philosophy can bring deeper meaning and balance to Pilates training.Common misconceptions about both practices (and why you can do both!).Our personal stories of how yoga made us stronger in Pilates—and how Pilates gave us new strength on the yoga mat.This conversation is for anyone curious about blending strength and softness, discipline and flow, breath and movement. Whether you're a yogi, a Pilates enthusiast, or both—you'll walk away with new insights (and maybe a laugh or two).Send us a textWanna be on the show? Click here to fill out our guest info form or drop us a email at yogachanged@gmail.comFollow us on TikTok:https://www.tiktok.com/@yogachangedFollow us on Instagram:https://www.instagram.com/yogachanged/For more, go to https://howyogachangedmylife.comThe theme music for this episode, “Cenote Angelita”, was written and produced by Mar Abajo Rio AKA MAR Yoga Music. Dive deeper into this and other original yoga-inspired compositions by visiting bio.site/mcrworks. For the latest updates on upcoming events featuring his live music for yoga and meditation, be sure to follow @maryogamusic on Instagram.

This week, I'm sharing the story of how I finally got my dream property—a year in the making, and really, years in the waiting.For so long I was hustling, grinding, stressing, and “doing all the things,” but not seeing the results I wanted. Sound familiar?Everything shifted when I stopped trying to do business like everyone else and started living in alignment with who I am. I got clear on what I wanted (yes, I literally drew it out), held onto the belief that it would happen, and released the pressure of how it would come together. That clarity—and willingness to walk away when things didn't fit—opened doors I couldn't have planned for.In this episode, I'll share:The miracles and setbacks that led me hereWhy unwavering belief (without attaching to the “how”) is powerfulHow living authentically creates alignment—and alignment attracts opportunitiesA simple reflection to check if what you're doing now is truly moving you where you want to beBy the end, you'll be inspired to pause, reflect, and get clear: Are you living in alignment with who you really are, or chasing someone else's version of success?Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

AI is everywhere—and your clients can tell when you're using it. While that's not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real.This week, I'm talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity.We'll cover:Why authenticity is your biggest marketing advantage right nowHow to meet your clients exactly where they are (instead of just telling them what you offer)Ways to make your marketing feel human without losing professionalismHow showing up less curated can create more connection—and more salesIf you've been feeling like your marketing isn't landing, this might be the shift you need.

When life feels like it's moving too fast or the weight of the day starts to press in, sometimes all you need is a moment to come back to yourself. In this episode of How Yoga Changed My Life, Rubina guides you through her calming Heart Breath Reset meditation—a gentle, centering practice that helps you slow down, release tension, and reconnect with what matters most.Whether you have five minutes or twenty, this meditation is the perfect pause button for a busy mind and a restless heart. Press play, breathe deeply, and feel yourself reset from the inside out.https://theinnerdesign.com/https://www.instagram.com/theofficialrubina/?hl=enhttps://www.instagram.com/theinnerdesigndotcom/?hl=enSend us a textWanna be on the show? Click here to fill out our guest info form or drop us a email at yogachanged@gmail.comFollow us on TikTok:https://www.tiktok.com/@yogachangedFollow us on Instagram:https://www.instagram.com/yogachanged/For more, go to https://howyogachangedmylife.comThe theme music for this episode, “Cenote Angelita”, was written and produced by Mar Abajo Rio AKA MAR Yoga Music. Dive deeper into this and other original yoga-inspired compositions by visiting bio.site/mcrworks. For the latest updates on upcoming events featuring his live music for yoga and meditation, be sure to follow @maryogamusic on Instagram.

Send us a textCarroll Ann Friedmann is the co-owner of Ashtanga Yoga Charlottesville, a yoga studio in Charlottesville, Virginia, alongside her husband, Liam Buckley. She has a strong background in Integral Yoga and transitioned to Ashtanga Yoga after exploring different styles. Carroll Ann has spent extensive time training in Mysore, India, under the guidance of Saraswati Jois, daughter of the renowned Ashtanga guru Pattabhi Jois. Besides teaching, she has authored a book on the Yoga Sutras, emphasizing practical application for personal growth and self-reflection.Visit Carroll: https://www.ashtangacharlottesville.com/Key Takeaways:Personal Transformation through Yoga: Carroll Ann's personal journey showcases the transformative power of Ashtanga Yoga.Yoga Studio Management: She discusses the intricacies of running a yoga studio, emphasizing the need for adaptability and community focus, especially amid rising costs and external pressures.Evolving Ashtanga Practice: Carroll Ann stresses the importance of flexibility within the Ashtanga tradition, advocating for adaptations like Black Lotus Yoga to avoid injuries and enhance accessibility.Female Leadership in Yoga: Highlighting Saraswati Jois's pivotal role as a woman in the Ashtanga lineage, Carroll Ann touches on the significance of female-led teaching in a traditionally male-dominated sphere.Thanks for listening to this episode. Check out:

What if letting go was the secret to leveling up?This week, I'm sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50

In Episode 137: “Your Body Remembers How to Come Home,” we interviewed Rubina Chadha, founder of Inner Design. In this conversation, she shares how Yoga became an anchor during seasons of transformation, teaching her how to come home to herself—not just during the sacred hour on the mat, but in all 23 hours beyond. She reflects on how the body holds both memory and wisdom, so no matter how far we travel, the body can guide us back home .Rubina brings forward a simple yet profound truth: the body is a repository of memory and belonging. This meditation is centered on returning to your true self through the body's intelligence. So take some time for you to reconnect—to release what doesn't serve you, and rediscover the deep sense of “home” lodged in your own being.Send us a textWanna be on the show? Click here to fill out our guest info form or drop us a email at yogachanged@gmail.comFollow us on TikTok:https://www.tiktok.com/@yogachangedFollow us on Instagram:https://www.instagram.com/yogachanged/For more, go to https://howyogachangedmylife.comThe theme music for this episode, “Cenote Angelita”, was written and produced by Mar Abajo Rio AKA MAR Yoga Music. Dive deeper into this and other original yoga-inspired compositions by visiting bio.site/mcrworks. For the latest updates on upcoming events featuring his live music for yoga and meditation, be sure to follow @maryogamusic on Instagram.

Heute habe ich einen ganz besonderen Gast für dich: Nicole Bongartz, Gründerin von Lord Vishnus Couch in Köln und Initiatorin der allerersten Deutschen Yoga Conference.

The Transformative Power of Community: Lessons from Emotion Fitness & Yoga Studio

If you're a studio owner who's tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.I'm pulling back the curtain on the one strategy that changed everything for me: SEO.As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn't. So I doubled down on optimizing my Google Business Profile and creating content that kept me visible and trusted in my community.In this episode, you'll hear:Why SEO is your best friend as a studio ownerHow I started (imperfectly!) back in 2016 and never looked backWhat you can do TODAY to attract more of the right clients, with less hustleHow visibility fits into building a studio that works for your lifeAnd if you're ready for accountability, strategy, and a no-fluff community to grow with—check out my LEVEL UP mastermind. Because running a studio shouldn't mean running yourself ragged.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Newsletter, & Referral Partners.Love today's podcast?

In this episode of the Brick and Mortar Visibility Podcast, we're stepping beyond the studio and into the world of boutique retail. Whether you're running a Pilates, yoga, or music studio—or any class-based business—there's a good chance you're also selling something on the side. From merch to gear, retail is a powerful revenue stream, and it's time we treat it like one.Our guest, Sarah Kowal, knows this firsthand. She went from broke to building two thriving businesses and now mentors and markets for retail brands nationwide. Sarah shares her real-talk wisdom on marketing for small businesses, particularly those running brick-and-mortar or boutique retail operations.Plus, we kick off the episode with a quick check-in about Profit First—because it's Q3, and if you're following the method, it's time to take that 50% profit and celebrate your progress!Tune in to hear:Why boutique retail deserves a real marketing strategySimple shifts to increase your retail salesHow to think like a retailer inside your service-based bizA dose of inspiration from Sarah's journey and hard-won lessons

Text me Your email for my Booking LinkConnie Holen from Pixality Design joins me for a jam-packed convo on what studio websites must do to convert in 2025. From overlooked homepage mistakes to decision fatigue, Canva blunders, and trust-building in the AI era — this episode gives you clarity on how to make your site not just pretty, but profitable.What We Cover:•  The #1 homepage mistake that's killing your local SEO•  Why your About page needs a glow-up (hint: it's about trust)•  How AI has shifted consumer expectations (and what to do about it)•  Why you must stop using text-heavy Canva graphics on your site•  What to include in your banner image to connect instantly•  The new rule of “clarity beats cleverness”•  How to test if your site is actually doing its job“Clarity is for sale in 2025. People aren't looking for more info — they're looking for someone to cut through the noise.”Links & Resources:• Work with Connie: pixalitydesign.com/contact• Listen to Connie's podcast: The Boutique Fitness Marketing • Podcast https://pixalitydesign.com/podcast• Connie's Blog Resources https://pixalitydesign.com/pixality-blog•   Download your free Yoga Studio Business Plan: www.yogabizchamp.link/podcast •  Book a free strategy call with Michael: www.yogabizchamp.link/podcastBook a call with Chris from the Sales Arms with my direct link to his calendar Offering Tree SEO List and Exclusive Discount Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink

Think SEO is only for the big-budget brands? Think again.In this episode of the Brick and Mortar Visibility Podcast, I'm joined by SEO strategist Jade Pruitt, who's flipping the script on what local search optimization really looks like for studio owners like you.We're talking:Why SEO doesn't have to cost thousands (really)Where to start if you're DIY-ing it—and how to avoid the common overwhelmHow Jade helps studios dominate search results without a giant marketing budgetAnd the ridiculously generous offer she drops at the end of the episode (no, seriously—don't miss it)I'm stepping away from SEO consulting to go all-in on my Level UP program—and Jade is the expert I trust to take the reins. She gets studio life, understands what matters locally, and is leading the charge on integrating AI into modern SEO.If you've ever felt like SEO is out of reach, this is the episode that will change your mind.

Hey there, studio owner. Let's talk about something that can make or break your business—your team.⁠Now, if you've ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…”—this episode is for you.Because hope is not a strategy.In today's episode, I'm breaking down the exact framework I use to onboard new team members—from teachers to admin—and how I set them up for success from day one. I'll share how we measure growth, create momentum, and yes…how we gently level up expectations as your business grows.Whether you're hiring for the first time or realizing it's time to get more intentional with the team you already have—this episode will give you the steps to create a team that not only performs, but thrives.And if you want support putting this into action, that's exactly what we do inside my Level UP Mastermind—so stay tuned till the end for more on that.Let's get into it.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Newsletter, & Referral Partners.Love today's podcast?

In today's episode of How Yoga Changed My Life, we explore the powerful practice of Yoga Nidra as a tool for finding peace during life's most challenging moments. This deeply restorative practice can help you regulate your nervous system, release emotional tension, and offer a brave space for healing when the world feels overwhelming. Whether you're in the thick of hardship or supporting someone who is, this episode invites you to experience the calming, transformative potential of conscious rest.Send us a textWanna be on the show? Click here to fill out our guest info form or drop us a email at yogachanged@gmail.comFollow us on TikTok:https://www.tiktok.com/@yogachangedFollow us on Instagram:https://www.instagram.com/yogachanged/For more, go to https://howyogachangedmylife.comThe theme music for this episode, “Cenote Angelita”, was written and produced by Mar Abajo Rio AKA MAR Yoga Music. Dive deeper into this and other original yoga-inspired compositions by visiting bio.site/mcrworks. For the latest updates on upcoming events featuring his live music for yoga and meditation, be sure to follow @maryogamusic on Instagram.

Send us a textStudio 2 is now a thing!!! Yes you heard right - Sky's The Limit Yoga Co now has a brick and mortar in Norfolk AND Cape Charles Virginia.Making this happen was NO JOKE and this mantra helped get me there!Next week I hope yo give you a recap on grand opening and how things are going, so stay tuned!Support the showTCY has a HOME on the internet! Give the website some love by clicking here!Shop TCY SwagWanna chat? Let's connect on the gram @thecaffeinatedyogico AND @caffeinatedyogitalksInterested in working together? Click here for details on 1:1 fitness, nutrition, or mobility coaching. There are also links to all things Sky's The Limit Yoga Co (like yoga events, and yoga teacher training). , 'POD10' saves on all 1:1 fitness, mobility and nutrition guidance with yours truly! Save on all things :: No Cow **this company is no longer using code! Tap here to save and support the showManduka with the code "DanielleC10"FRE Skincare with the code "Danyell"CHIKE Nutrition with code "TCY"And head over to my Amazon page to shop items on use on the reg.

Text me Your email for my Booking LinkIn this episode of Yoga Biz Champ, Michael Jay sits down with Tyler Valencia—fitness educator, tech-savvy marketer, and founder of KipsOnline.org—to talk about how yoga studio owners can master visibility in a digital-first world.Tyler breaks down the most overlooked marketing strategies that are totally free, shockingly underused, and incredibly effective—like Google Reviews, Yelp listings, and smart SEO. This isn't about being trendy—it's about making sure your studio gets found by the people actively searching for what you offer.Whether you're in a big city or a small town, these are the tactics that boost your discoverability, build trust, and help students say YES before they ever walk through your doors.In this practical episode, we talk about:• Why reviews are more powerful than word-of-mouth ever was• How to set up your Google Business Profile (and why you absolutely should)• Easy automations that get your members to leave glowing reviews• What platforms really matter—and which ones are fading fast• How SEO connects all your efforts (including your social media)• A smarter way to repurpose blog content, YouTube, and Reels• The visibility mistake studio owners keep making with their online presence• If you've ever thought “I'm bad at marketing”—this episode will show you where to start and how to fix it.Connect with Tyler Valencia:Website: https://kipsonline.orgInstagram: https://www.instagram.com/_tylervalencia_/YouTube: https://www.youtube.com/@TylerValenciaFitnessPodcast: KIPS Podcast

Watch Here: https://youtu.be/PnKoDPkgKFIAbout the Guest: Rosco Graves is the founder of Polaxis Professional Services and a former Deloitte advisor. He's navigated both the boardrooms of Fortune 500 companies and the trenches of small business ownership—including launching a yoga franchise. Today, he helps small business owners prepare financially for growth, funding, and exits, specializing in turning messy books into stories buyers want to hear.Summary: In this episode of How2Exit, Ron sits down with Rosco Graves—former Deloitte advisor turned entrepreneurial CFO—to unravel the financial blind spots that plague many small businesses. From owning a yoga franchise to running Polaxis Professional Services, Graves offers rare insight on what owners get wrong when starting, running, and especially exiting a business. The conversation is an eye-opening roadmap for founders, buyers, and anyone serious about unlocking business value through financial clarity. Graves doesn't just talk balance sheets—he breaks down the real-life implications of sloppy books, sketchy add-backs, and why sellers often sabotage their own exits to save a few tax dollars. This is one of the most tactical and truth-heavy episodes of the season. Key TakeawaysMost Small Business Owners Don't Understand Their Financials – Many don't know what “good books” look like, and believe that filing a tax return is sufficient for running or selling a business.You're Not Fooling Anyone with Your Add-Backs – There's a line between aggressive adjustments and devious manipulation. Sophisticated buyers will catch it.Clean Financials Win Deals – Having a finance-savvy team member who can explain your numbers is more valuable than having the best broker in the world.Sloppy Books Kill Value – Underreporting income to avoid taxes might save you 30 cents today but cost you $3 per dollar at exit.Inventory Stuffing and Payroll Gimmicks Are Red Flags – Buyers should watch for sudden revenue spikes without corresponding operational changes.Buying Existing Businesses Beats Starting from Scratch – Graves advocates for acquiring operational businesses over new franchise launches due to lower risk and immediate cash flow.You Can't Outsource Sales if You Don't Understand It – Founders must embrace being generalists early on and learn the core levers of their business.Sellers Often Sabotage Trust – If you've lied to the IRS, why would a buyer trust you? Reputation, transparency, and consistency are deal-makers.--------------------------------------------------Contact Rosco onLinkedin: https://www.linkedin.com/in/roscograves/Website: http://www.polaxis.co/--------------------------------------------------

Text me Your email for my Booking LinkWhat does a former hobby project turned all-in-one studio platform have to teach us about the future of yoga studios?In this episode, I chat with Eddie Arpin, co-founder of OfferingTree and a longtime partner of mine in supporting studio owners. We go beyond software to talk about what actually drives success for yoga studio owners today. From the rise of Zoom and automation to the hidden accountability gap in many studios, Eddie brings a grounded, real-world perspective that new and seasoned owners alike will benefit from.This is a must-listen if you're planning to open a studio—or feel like you're running one on fumes.“The studios that thrive aren't the ones with the perfect setup—they're the ones with the clearest vision and consistent follow-through.” – Eddie ArpinTopics We Cover:• The behind-the-scenes journey from side project to studio platform• What changed in the yoga industry post-2020—and what hasn't• How new studio owners can avoid the tech trap• Why accountability (not features) is the game changer• Eddie's favorite “studio hero” story and what made it work• How automation, marketing, and reporting are evolving in 2025

The Connected Yoga Teacher Podcast 393: Opening a Yoga Studio with Michael Jay   Description: Have you ever thought about opening a yoga studio? Perhaps you own a yoga studio and have been wondering how to take it to the next level. If you've ever had questions about owning or running a yoga studio, Michael Jay is the expert to talk to – and on this episode, he shares his insights.   Known as the yoga biz champ, Michael Jay has over 26 years of experience in the yoga world. Michael has taught yoga, run a successful yoga studio, and now focuses on helping yoga studio owners thrive and build a profitable business. Dedicated to elevating yoga studios from mere survival to genuine thriving, Michael provides yoga studio owners with clear, actionable advice based on insights from his hands-on experience and Certified Business Consultant background.   In this episode, Michael shares his journey to yoga and into the world of running a yoga business. He talks about what it takes to start and grow a studio and how he sold his own studio to a yoga teacher. Michael also gives tips on how yoga studios can create financial stability, the best strategies for marketing a yoga studio, and why being on ClassPass may not be such a great thing. He highlights the importance of community building and explains why planning ahead is essential for building a thriving yoga business. Whether you own a studio, are dreaming of opening one, or just need some tweaks for your own yoga business to make it more sustainable, this episode is for you.   Key Takeaways: [2:22] Shannon introduces her guest for this episode - Michael Jay. [3:44] This episode is sponsored by OfferingTree. [6:06] What does Michael do and who does he do it for? [13:32] How did Michael transition from teaching yoga to running his own yoga studio? [21:13] Michael talks about how useful OfferingTree has been in helping him run his business. [25:05] If you are interested in checking out OfferingTree, use Shannon's discount code at offeringtree.com/shannon. [25:45] How important is a business mindset for running a yoga studio? [28:17] What are some things yoga teachers who are thinking about starting a yoga studio should consider to prepare themselves? [33:27] Offering a signature series can be a profitable way to run a yoga business. [35:50] If you're offering a yoga series, support it by doing some additional marketing with automated emails. [38:09] How many classes should be in a yoga series? [39:19] What are Michael's thoughts on using ClassPass in your yoga studio? [45:13] What would the ideal payment structure be for a yoga studio? [47:05] How can yoga studio owners figure out what the best times are for classes? [52:33] What are some things yoga studio owners could save themselves the headache of if they prepared in advance? [55:40] Michael shares some strategies for marketing yoga studios. [61:06] Learn more from Michael on his podcast, Yoga Biz Champ, or book a free chat with him. [65:38] Shannon shares her biggest takeaways from this conversation with Michael. [69:12] Shannon shares a quick update about her recovery. Links: Michael Jay Yoga Biz Champ Podcast Book a call with Michael Jay The Connected Yoga Teacher Podcast Episode 277: Yoga and Land Acknowledgement with Jessica Barudin & Emmy Chahal How I Broke Up with ClassPass - Sarah Morgan Red Sun Yoga Yoga Biz Champ with Michael Jay Michael Jay on OfferingTree. The Connected Yoga Teacher Podcast Episode 392: Concussion Recovery & Yoga with Shannon Crow The Connected Yoga Teacher Facebook Group Shannon Crow on Instagram   Gratitude to our Sponsor, OfferingTree   Quotes from this episode: "If you're passionate about it, dial into your superpowers and get help on the things that you need help on."   "You can run a very, very good business with a signature series."   "The best way to do [email marketing] is: teach a class, and then create a follow-up email based on that class, and then you build your automation sequence ... as you go along."   "Learn how to do a dedicated landing page for your series."   "First of all, you need to know what your mission, vision, and values are."   "There's never been a better time for an independent business, whether a solo practitioner or a studio."  

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Susej, I choose you! Send us a voicemail! https://www.patreon.com/beachtoosandy We have merch! https://www.beachtoosandy.store Xandy's stream: twitch.tv/xandyschiefer Watch clips of your favorite moments! https://www.youtube.com/beachtoosandywatertoowet Watch videos from our episodes on TikTok! https://tiktok.com/@beachtoosandy Xtine's Etsy: https://www.etsy.com/shop/thextinefiles Learn more about your ad choices. Visit megaphone.fm/adchoices