Private Practice Elevation with Daniel Fava

Many therapists in private practice feel overwhelmed by all the marketing options available today.  Between managing a full caseload, trying to keep up with social media trends, and maintaining a personal life, blogging often ends up at the bottom of the priority list—or gets abandoned altogether.  And with the rise of video, reels, and short-form content, it's easy to wonder: Is blogging even still worth it? In this episode of the Private Practice Elevation Podcast, host Daniel Fava sets the record straight.  He dives into the current state of blogging in 2025 and why, despite the ever-evolving digital landscape, blogging remains one of the most effective and underutilized marketing tools for private practice owners. Daniel explores how blogging supports your long-term marketing strategy by improving SEO, keeping your website active and visible in Google, and helping potential clients connect with your voice and expertise.  He breaks it down in simple, therapist-friendly terms, making it clear how blogging actually works to drive traffic and build trust over time. Listeners will also learn practical ways to overcome common blogging roadblocks—like lack of time, perfectionism, and not knowing what to write about.  Whether you're new to blogging or you've let it fall by the wayside, this episode will give you the motivation and tools to use blogging more effectively—and without the overwhelm. What You'll Learn: Why blogging is still one of the best ways to build trust with potential clients How blogging improves your website's SEO by keeping it fresh and keyword-rich The importance of internal linking for both user experience and search rankings Tips for coming up with blog post ideas and staying consistent How blogging fits into a long-term content strategy that drives sustainable growth Key Takeaways: Blogging isn't dead—it's still highly relevant and effective when done intentionally Fresh, consistent content signals to Google that your website is active and useful AI tools like ChatGPT can help generate ideas and outlines to save you time Internal linking from blog posts boosts both navigation and SEO performance Your blog can help potential clients build a connection with you before they reach out Links mentioned in this episode: 163. SEO Success Story: How One Therapist Achieved a Fully Booked Calendar with Steve Cuffari Monthly SEO for Private Practice

In this episode, listeners will discover how one psychologist's frustration with practice management sparked the creation of Zanda—a platform designed to streamline operations and reduce burnout for mental health professionals.  Whether you're a solo practitioner or building a group practice, this conversation offers fresh insight into using technology to simplify the business side of therapy. Daniel Fava chats with Damien Adler, a clinical psychologist turned tech entrepreneur and co-founder of Zanda Health.  Damien shares the story behind Zanda's development—from managing a busy practice in Australia to launching a software solution that now supports clinicians across the globe.  With a strong focus on user experience, innovation, and solving real-world problems, Damien and his team are transforming how therapists manage their practices. What You'll Learn in This Episode: The Origin of Zanda: How Damien's firsthand experience in private practice inspired the creation of a more efficient and integrated practice management system. A Global Solution: Zanda now serves practices in Australia, the UK, the US, and Canada—showing how universal the need is for better admin tools. Built for Therapists, by Therapists: Damien shares how clinician feedback plays a key role in shaping the platform's evolution. AI in Practice Management: Learn how Zanda leverages artificial intelligence to automate tasks like note-taking and reporting. Lessons in Scaling: Damien opens up about the challenges and rewards of building a health tech company while staying grounded in the therapy world. This episode is a must-listen for therapists, group practice owners, and anyone curious about the intersection of mental health and technology. Links mentioned in this episode:  Zanda Health Website  This Episode Is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Damien Adler Damien Adler is a registered psychologist, entrepreneur, and co-founder of Zanda Health, a global practice management software company. He has a background in health administration, having held senior positions in the public health sector. He later founded a successful group private practice, and it was here that Damien discovered his passion for using technology to make life easier for health practitioners. These days, Damien dedicates his time to improving healthcare practices through technology. His unique insights stem from working closely with thousands of practitioners worldwide, from hospital settings to private practices, allowing him to identify universal challenges and opportunities within allied health. Damien's unique blend of practical experience and technological insight makes him a respected figure in advancing healthcare practice efficiency and effectiveness. About Daniel Fava Daniel Fava is the owner and founder of  Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.  Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.

Growing a private practice can be incredibly rewarding—but it can also feel really lonely.  When you're the one making all the decisions, managing a team, and trying to grow your business, it's easy to feel isolated and overwhelmed.  And without a trusted community to lean on, progress often feels slow, confusing, and more challenging than it needs to be. In this episode of the Private Practice Elevation Podcast, host Daniel Fava chats with two powerhouse group practice owners, Christy Pennison and Steph Korpal, who know firsthand how transformational it can be to have the right people in your corner.  As the co-founders of The Practice Collab, Christy and Steph are on a mission to help practice owners find connection, collaboration, and clarity through community. They dive into the power of building meaningful business relationships, joining mastermind groups, and having honest conversations with people who just get it.  Whether you're just starting to grow your team or already leading a multi-location practice, this conversation will remind you that you don't have to figure everything out alone—and in fact, you'll go further, faster, when you don't. Key Takeaways Connection Fuels Growth: Success in private practice doesn't have to happen alone. Community and collaboration can unlock new ideas, solutions, and energy. Masterminds Matter: Regularly connecting with others who understand the ups and downs of practice ownership can help you move forward faster. Support Builds Resilience: Having trusted peers can make all the difference when facing emotional and logistical challenges as a business owner. Implementation is Key: Don't just learn—act. Change happens when you take what you've learned and immediately apply it to your business. Every Practice is Unique: There's no one-size-fits-all strategy. The best advice takes your specific context into account.

In this episode of the Private Practice Elevation podcast, Daniel Fava shares a behind-the-scenes snippet from a live coaching call inside his SEO Basecamp program.  The conversation kicks off with a thoughtful question from a member about staying on top of SEO trends without getting lost in constant updates and shiny new strategies. Brian, a private practice owner, asks: “How do you stay up-to-date with all the SEO changes without feeling overwhelmed or distracted from your main work?”  Many therapists struggle with the need to ensure their marketing efforts are effective without being pulled in too many directions. As therapists and private practice owners, it's easy to feel overwhelmed by the endless stream of marketing advice, AI advancements, and industry changes. You want to do things right—show up online, reach more clients, and see results. But with everything else on your plate, how do you stay consistent and actually make progress? Daniel dives into his personal journey of building SEO expertise over the years, starting from a simple blog to running a successful web design and SEO agency. Along the way, he's learned what to focus on, what to ignore, and how to strike a balance between learning and taking action. If you've ever felt torn between trying to keep up with the latest SEO trends and just wanting someone to handle it for you, this episode will provide clarity and direction. Key Takeaways: Consistency is Key: Understand the importance of writing valuable content regularly for effective SEO rather than getting overwhelmed by constant updates in the industry. Client-Centric Websites: Create websites that serve as helpful resources for clients to ensure long-term success and visibility. Balancing Learning and Application: Keeping abreast of SEO advancements without getting distracted from core business activities is essential for long-term growth. Delegation in SEO: Knowing enough about SEO allows practitioners to delegate tasks effectively while maintaining control over their digital marketing strategy. Professional Networking: Building connections through podcasts and other mediums can enhance authority and aid in successful SEO strategies.

Self-sabotage is something almost everyone experiences at some point, whether it's procrastination, self-doubt, or avoiding opportunities that could lead to growth.  But why does it happen, and how can we break free from it?  In this episode, Daniel Fava sits down with Dr. Audrey Schnell to explore the deeper roots of self-sabotage and how to move past it. Dr. Schnell explains that self-sabotage isn't a personal failing but a defense mechanism rooted in fear and past experiences, often dating back to childhood.  She shares how awareness, relationships, and small, intentional actions can help shift these patterns and foster growth. Dr. Schnell's insights offer a roadmap for shifting away from self-doubt and into action. Whether it's identifying hidden patterns, leaning on supportive relationships, or making small mindset shifts, this episode provides practical takeaways for anyone ready to move past self-sabotage and step fully into their potential. Key Takeaways: Self-sabotage stems from fear and past trauma, not a lack of willpower. Trusted relationships provide valuable feedback for overcoming b lind spots. Small, manageable steps help break self-sabotaging patterns without overwhelm. Curiosity—rather than self-judgment—is key to overcoming self-doubt. Self-love isn't always a prerequisite for growth—sometimes, being supported by others is what helps us heal.

Many therapists know that creating content can be a powerful way to build their practice, establish authority, and connect with potential clients.  However, the process can feel overwhelming—where do you start, what should you write about, and how do you stay consistent?  With the demands of private practice, it's easy to put content creation on the back burner. But what if there was a way to simplify the process and make it work for you? In this episode, host Daniel Fava sits down with Annie Schuessler, founder of Rebel Therapist, to explore strategies for content creation that not only elevate an online presence but also nurture a devoted audience.  Whether you're looking to expand beyond private practice or simply strengthen your connection with clients, this conversation is packed with practical insights. What You'll Learn in This Episode Annie and Daniel discuss the essential role of content creation in building trust and authority.  They highlight the importance of truly knowing your audience—understanding their struggles, addressing their misconceptions, and providing content that meets their needs. The episode dives into: Why content creation matters – How building a body of work helps with SEO, audience engagement, and long-term visibility. Overcoming content overwhelm – The power of breaking things down, identifying key audience struggles, and using that as inspiration for content. Developing a content creation ritual – Finding a rhythm that fuels creativity and consistency without feeling like a chore. Finding your voice – The more content you create, the clearer your unique expression becomes. Less is more – Each piece of content doesn't have to be exhaustive. Focus on delivering one impactful idea at a time. Annie reassures therapists that content creation gets easier over time: “Luckily, the more content we create, the more ideas we get.” This growth mindset helps therapists step into content marketing with confidence and clarity. If you've been struggling with content creation or looking for a way to make it more manageable and effective, this episode is for you. Tune in and learn how to create content that not only helps grow your practice but also fosters a community of engaged and loyal followers. Listen on Apple Podcasts  

Marketing your private practice can often feel overwhelming — especially when you're trying every strategy out there and still not seeing results.  In this episode of the Private Practice Elevation podcast, host Daniel Fava chats with Valery Krieg, a therapist, private practice owner, and business coach, about why marketing struggles are rarely a reflection of the therapist — it's the strategy that's the issue. Valery shares her inspiring journey from community mental health to building her own successful private practice.  Along the way, she learned firsthand how personalized, client-focused marketing can transform a struggling practice into a thriving one.  This conversation is packed with practical insights for therapists looking to simplify their marketing, attract ideal clients, and build sustainable businesses without burning out. Whether you're just starting out or trying to revamp your practice's marketing approach, this episode will help you gain clarity on what truly works and how to create marketing that feels aligned with your strengths and vision. Key Takeaways Building a successful therapy practice requires focusing on personalized marketing strategies that truly resonate with your ideal client. Identifying and understanding your "zone of genius" can lead to a more sustainable business model that avoids burnout. Marketing strategies need to be tailored to the unique needs of your practice and clients, rather than following generic advice. The importance of meeting clients where they are, especially during crucial decision-making moments, such as booking consultations. Actionable, no-fluff advice can help therapists feel more confident and intentional in their marketing efforts.  

In this episode of The Private Practice Elevation Podcast, Daniel Fava explores the financial lessons every group practice owner needs to hear. Daniel sits down with Brittany Schank, a mental health therapist and owner of Solace Counseling, a thriving group practice with ten clinicians across two locations.  Brittany shares her journey of building a $1.5 million practice while navigating the challenges of managing a team and maintaining a sustainable business. What sets this episode apart is Brittany's openness about the financial mistakes she's made along the way. From overcompensating employees to neglecting proper tax planning, she offers valuable lessons for avoiding common pitfalls in practice ownership.  Whether someone is just starting out or already running a group practice, this episode provides actionable strategies for creating a balanced and profitable business. Brittany and Daniel also discuss frameworks like Profit First and strategies for preparing for deductible seasons, making this episode a helpful guide for therapists who feel overwhelmed by financial planning. What Listeners Will Learn in This Episode: The top five financial mistakes Brittany made and how to avoid them. Why an effective pay structure is essential and how overcompensating employees can impact sustainability. The value of seeking business consultation early to avoid costly missteps. Tips for managing taxes and maintaining cash flow during deductible seasons. The importance of hiring the right people and addressing performance issues to build a positive workplace culture. Links mentioned in this episode: www.consultationandsupervision.com (Use coupon code “FREE3” for 3 free months) https://www.instagram.com/solacecodirectory/ https://www.facebook.com/SolaceCoDirectory Profit First For Therapists  

In this episode of the Private Practice Elevation podcast, we're diving into the world of therapy intensives with Steffany Feld, EMDR Certified Therapist, Consultant, and Creator of the Intensive Design Lab.  Steffany is passionate about helping therapists transform their practices by offering therapy intensives—an approach that's not only deeply impactful for clients but also allows clinicians to work less, earn more, and make a lasting difference. During our conversation, Steffany shares her journey, the benefits of therapy intensives, and practical steps for incorporating them into your private practice.  We'll explore what makes therapy intensives so powerful, common misconceptions therapists might have, and how they can help you grow your income, boost your energy, and expand your impact. Whether you're new to the concept or curious about taking the next step, this episode is packed with actionable insights to help you reimagine your private practice. Key Takeaways: Therapy Intensives Defined: Therapy intensives are extended sessions ranging from two to eight hours, offering a deep dive into therapy work over a few consecutive days, providing significant transformational benefits. Transition to Intensives: Therapists can start integrating intensives by experimenting with current clients, choosing time slots that suit both parties, and setting a price reflective of the enhanced focus and outcomes. Expanding Therapeutic Practice: Intensives offer therapists an opportunity to reduce client loads while maintaining income, offering a path to prevent burnout and enhance professional fulfillment. Marketing Insights: The intensive model can be marketed effectively by addressing specific client needs, using terms like "intensive" or "therapeutic retreat," and highlighting distinctive benefits to attract clients. Community and Resources: Steffeny's Intensive Design Lab and related Facebook group provide valuable support and resources for therapists looking to explore the intensive therapy model. Links mentioned in this episode: https://intensivedesignlab.com     www.kaleidoscopecounselingstl.com https://www.kaleidoscopecounselingstl.com/free-crafting-an-intensive-package @steffenyfeld @intensivedesignlab https://www.facebook.com/groups/therapyintensivecommunity https://www.youtube.com/@SteffenyFeld

In this episode, we're talking about the financial mistakes that therapists often make in private practice—and how to avoid them.  Whether you're just starting out or scaling your business, this conversation will help you manage your finances more effectively, save money, and reduce stress.  Our guest, Julie Herres, CEO of Green Oak Accounting and an experienced accountant who works with private practice owners, shares practical advice to help you feel confident about your numbers and make smarter financial decisions. If you've ever worried about tax surprises, felt unsure about when to hire a professional, or struggled to make your practice profitable, this episode is for you. What You'll Learn in This Episode: Why saving for taxes is essential and how to avoid year-end financial panic. The key mindset shift you need to treat your practice as a successful business. How skipping professional help for accounting or legal advice can cost you big in the long run. Simple strategies, like Profit First, to allocate your income and keep your practice financially secure. Tips for scaling your practice while staying on budget and avoiding common pitfalls. Key Takeaways: Prepare for taxes: Set aside money regularly to avoid unpleasant surprises during tax season. Adopt a business mindset: Treat your therapy practice as a business to ensure its long-term success and impact. Get expert help: Hiring professionals for accounting and legal needs can save you time, money, and headaches. Plan ahead: Consult with experts before making significant business changes to avoid costly mistakes. Profit First strategies: Use intentional income allocation to maintain financial stability and growth. Tune in to learn how to avoid common financial pitfalls and build a thriving, profitable private practice. Links mentioned in this episode: Profit First For Therapists Facebook Group  Therapy For Your Money Podcast  Green Oak Accounting Website   

In this episode of Private Practice Elevation, Daniel dives into the world of search engine optimization (SEO). He explains how therapists in private practice can perform a basic SEO assessment of their websites.  SEO can feel like a moving target, especially with the constant changes in Google's algorithm, but understanding the basics can make a big difference in your online visibility. For private practice owners, having a strong online presence is essential to attracting the right clients. However, navigating SEO often feels overwhelming.  That's why this episode is packed with practical tips to help therapists assess their current SEO strategies and identify opportunities for improvement.  From understanding key metrics in Google Analytics to optimizing Google Business Profiles for local search, Daniel covers the essentials to help you elevate your online presence and grow your practice. Why Perform An SEO Assessment? Many therapists struggle to understand why their website isn't generating enough leads or why they aren't ranking higher in Google searches. Daniel emphasizes that an effective SEO strategy starts with understanding where your website stands today.  By assessing your current performance, you can create a clear path toward improving your rankings, driving more traffic, and ultimately attracting more of the clients you want to work with. Episode Highlights 0:01 – Boosting Private Practice Growth Through Effective SEO Strategies Daniel begins by discussing how SEO is a powerful tool for growing your practice and why it's worth the investment. 3:35 – Join Our SEO Basecamp Live Training Group for Private Practices Learn about a new training program designed specifically to help therapists gain a deeper understanding of SEO. 7:49 – Understanding SEO Baselines and the Importance of Google Analytics Daniel explains the importance of setting a baseline for your SEO performance and tracking critical metrics like website traffic and bounce rates. 10:41 – Essential Tools and Strategies for Effective SEO Management Discover some of the must-have tools, including Google Search Console and Ubersuggest, to assess and manage your website's SEO. 16:18 – Mastering SEO: From Technical Aspects to Content Strategy A step-by-step guide to addressing technical SEO, from fixing broken links to improving website speed. 22:27 – Optimizing Website Content and Structure for Better SEO Tips for improving your site's navigation and creating service-specific content that resonates with potential clients. 26:29 – Optimizing Google Business Profiles for Enhanced Local SEO Daniel shares actionable advice on improving local SEO by enhancing your Google Business Profile and collecting reviews. 29:43 – Elevate Your Practice With SEO Strategies and Alma Support Wrapping up with how Alma, an SEO agency, can support therapists in taking their SEO to the next level. Key Takeaways SEO Assessments are Crucial: Regular assessments reveal your website's strengths and areas for growth, setting the stage for improvement. Optimization Tools are the Foundation: Tools like Google Analytics, Google Search Console, and Ubersuggest provide invaluable data for guiding your strategy. Four Mountains of SEO: Daniel highlights technical SEO, on-site optimization, content creation, and off-site strategies as essential pillars. Content is King: Quality, client-centered content positions your site as a trustworthy resource and boosts rankings. Local SEO is Key for Growth: Optimizing your Google Business Profile and gathering reviews can drastically improve your visibility in local searches.

In this episode of the Private Practice Elevation Podcast, Daniel dives into the fast-paced, ever-evolving world of SEO and what therapists can expect as we look toward 2025.  With Google's algorithms constantly shifting and new technology—like AI-powered search engines—coming into play, keeping up with SEO trends can feel overwhelming for private practice owners. However, understanding these changes is essential for staying visible online and continuing to attract new clients. For many therapists, the world of SEO can feel like a maze of ever-changing rules and best practices.  Google's algorithms now analyze everything from page load times to user experience and even the expertise of content authors. This means that simply having a website or using a few targeted keywords is no longer enough to achieve high rankings.  Staying on top of SEO requires not only understanding what Google's search engine is prioritizing but also adapting content and website strategies to match those priorities. In this episode, we'll cover five major SEO trends predicted to dominate 2025.  Each prediction is meant to help you reach more of your ideal clients and understand the shifting  landscape of SEO for your private practice. With clear explanations and straightforward action steps, you can learn what's coming next—and what you can do to stay ahead. Key Takeaways: AI in SEO: AI-powered search engines are set to revolutionize SEO strategies in 2025, demanding conversational and precise content in addressing user queries. Search Intent over Keywords: Emphasizing the importance of understanding and responding to search intent, rather than focusing solely on keywords, for enhanced user engagement. Visual and Interactive Content: Incorporating engaging visual and interactive content, such as videos and images, into websites to better captivate audiences and improve search rankings. Voice Search Optimization: Adapting for voice search use by making content more conversational and ensuring websites are mobile-friendly to capture on-the-go users. E-A-T Principle: Strengthening the trustworthiness and authority of content through consistent, high-quality, expert-backed articles and displaying credentials effectively on websites.

In this episode of Private Practice Elevation, we're diving into one of the most important yet often misunderstood aspects of online marketing: blog SEO.  You'll learn five actionable steps to optimize your blog posts for search engines, helping you rank higher in search results and reach more potential clients.  Whether you're just starting out with blogging or you've been at it for a while, this episode will give you clear, easy-to-follow strategies for improving your blog's visibility without getting overwhelmed by technical jargon.  From keyword research to writing compelling titles to structuring your posts for better readability, we've got you covered. Many private practice owners and therapists struggle with getting their content seen by the right people. You might be writing fantastic blog posts, but if those posts aren't optimized for search engines, they're likely not reaching your target audience.  This can lead to frustration as you're putting in the effort but not seeing the results. The issue often comes down to a lack of SEO knowledge, which can feel daunting to non-tech-savvy practice owners. This episode will simplify SEO, breaking down exactly what you need to do to make your content more discoverable online, so you can focus on attracting more clients. One common myth is that SEO is too complicated for non-experts.  Many therapists believe they need to hire an expensive marketing agency to see any real results. While it's true that SEO can get technical, the steps covered in this episode are straightforward and something you can easily implement on your own. We'll also address the misconception that stuffing your blog post with keywords is the key to ranking higher. With Google's August 2024 update, focusing solely on keywords is no longer enough—intent and relevance are what matter most now.  Finally, we'll bust the myth that SEO success happens overnight. While these steps are crucial, it's important to understand that SEO is a long game. Consistency and quality will pay off, helping you grow your practice over time by bringing in more organic traffic. Tune in to this episode and take the mystery out of blog SEO with five simple steps to make your content work harder for your practice! Key Takeaways Keyword Research is Fundamental: Understanding the search intent and using natural language processing can significantly enhance your blog content's relevance and ranking. Compelling Titles and Meta Descriptions: Create engaging and informative titles and meta descriptions that include primary keywords to boost click-through rates. Optimized URLs: Short, clean URLs that incorporate primary keywords improve both user experience and search engine understanding. Utilizing Headers and Subheadings: Organize content with a hierarchy of headers to facilitate better user experience and search engine indexing. Linking Strategy: Incorporate relevant internal and external links to guide users and establish authority, increasing engagement on your site. Links mentioned in this episode: Ubersuggest SEO Basecamp Live SEO Assessments  

In this episode, Daniel Fava addresses a common concern many therapists have—technology.  It's no secret that a lot of therapists shy away from new digital tools, whether it's due to fear of change, lack of time to learn, or simply feeling like technology doesn't fit into their practice. But what if embracing tech could make therapy more efficient, engaging, and accessible?  Daniel chats with Amity Cooper to explore this, who shares her insights on how therapists can leverage technology like AI and virtual reality to enhance their work and improve client care.  Amity is a professional counselor with a diverse background in business and mental health. Holding dual master's degrees in Clinical Mental Health Counseling and Conflict Resolutions, she has traversed a career path from marketing and product development to the mental health field. Her entrepreneurial background has not only given her a fresh perspective on therapy but also led her to coin the term "Therapreneur," which describes therapists who embrace both clinical work and entrepreneurship. Throughout the episode, Amity shares how therapists can benefit from thinking like business owners while still delivering high-quality care to clients. She believes that combining therapeutic expertise with smart business practices can help therapists run thriving, sustainable practices. But the conversation doesn't stop there! Amity and Daniel dive into some cutting-edge topics like AI (artificial intelligence) and VR (virtual reality) and how these technologies are starting to transform the therapy space.  While technology can feel intimidating to some, Amity encourages therapists to push past their fears and embrace the future. Whether it's using AI-powered chatbots or note-taking tools that simplify admin work or introducing clients to VR experiences that create immersive therapeutic environments, there's a lot of potential for these tools to elevate therapy practices. This conversation will help you shift your mindset and see how integrating these tools can empower both you and your practice.   Key Takeaways: Innovation in Therapy: Amity Cooper wants therapists to think beyond the therapy room and adopt a "Therapreneur" mindset. By blending therapy skills with business know-how, therapists can build successful and innovative practices. AI as a Co-Pilot: AI isn't something to be afraid of! Amity talks about tools like ChatGPT and Decipher AI, which can help therapists manage their workload by automating tasks like writing, engaging with clients, and even creating content for blogs or social media. This frees up time for therapists to focus on what matters most—helping clients. The Power of VR: Imagine being able to take your clients into a fully immersive environment where they can safely confront their fears or practice new skills in a controlled space. That's the power of virtual reality in therapy, and it's opening up new possibilities for enhancing client experiences. Bridging the Tech Gap: The mental health industry has been slow to adopt new technologies, and Amity believes it's crucial to close that gap. By staying current with tech advances, therapists can improve their services and meet clients' evolving needs. Empowering the Profession: One of the biggest takeaways from this conversation is that therapists should be part of the technological revolution in mental health. If clinicians don't embrace these changes, there's a risk that tech companies might take the lead and leave therapists out of the equation. Amity's message is clear—therapists need to be involved in shaping the future of their field.   Links mentioned in this episode: Clinical Career Collective Website Do This First Bootcamp Clinical Career Collective on Facebook Connect with Amity on LinkedIn Amelia by XRhealth  

In this episode of the Private Practice Elevation podcast, we delve into the significant recent changes in the SEO landscape due to Google's latest core update.    If you've relied heavily on optimizing for specific keywords or building backlinks, sorry, but it's time to reevaluate your strategy. Google's new focus pivots towards content that is genuinely useful, relevant, and expertly crafted to serve users' needs.   Understanding these shifts is crucial for private practice owners aiming to maintain or improve their website rankings.    Daniel provides an in-depth look at how these updates could affect your SEO efforts and offers expert advice on adapting to these changes.    By emphasizing the importance of creating high-quality, relevant content and a seamless user experience, he guides listeners through what it takes to stay ahead in the evolving SEO game. Key Takeaways: Relevance Over Keywords: Google's algorithm now prioritizes understanding the user's intent and providing relevant answers over just matching keywords. Helpful Content: Your website content must come from a place of authority and offer genuine solutions to users' problems to be considered valuable. User Experience: How fast your site loads and how easily users can navigate it play a critical role in maintaining good SEO rankings. AI Content: While AI-generated content is acceptable, it must be thoroughly fact-checked and enhanced with your expertise to be effective. Adapting to Changes: Regularly reviewing and updating your content to ensure it remains relevant and valuable is crucial for dealing with fluctuations in SEO rankings. Links mentioned in this episode: 148. What Therapists Need to Know About AI w/ Rebekah Hudson How Does Google's Helpful Content Update Impact SEO? - Neil Patel article  

In this episode of The Private Practice Elevation Podcast, Daniel breaks down an important but often overlooked topic: why you should register your domain separately from your website builder. First, he explains the difference between a domain and web hosting in easy-to-understand terms.  Think of your domain like the address of your practice online, while your web hosting is like the actual building where everything is stored.  Keeping your domain registration separate from your website builder (like Squarespace or Wix) is a smart move, giving you more control over your online presence. Daniel shares why using a dedicated domain registrar, like GoDaddy or Namecheap, is better than bundling everything with your website platform.  The biggest reasons? You'll have more flexibility to switch platforms when your practice grows or changes, and you'll get better security and support along the way. He also shares a real-life story about a client who ran into big problems when they needed to move their domain. Their website and email went offline for days because they had everything tied to their website builder. This could have been avoided with a simple change. By the end of the episode, you'll have a clear plan for how to set up your domain and website the right way, helping your private practice run smoothly from the start. Key Takeaways: Register your domain separately from your website builder to stay in control. It's easier to switch platforms, like moving from Squarespace to WordPress, when you use an independent domain registrar. Don't use your business email to set up your domain accounts. It's better to use a personal email so you can always access it. Companies like GoDaddy and Namecheap offer better security and support than bundling with website platforms. Real-life examples show the problems that can happen if you don't separate your domain and website accounts. Links mentioned in this episode: My Best Practice (EHR platform): privatepracticeelevation.com/mbpractice  (with free 3 months offer) Private Practice Elevation Kickoff Call (Clarity Call for website or SEO help): privatepracticeelevation.com/kickoff

In today's fast-paced world, therapists often find themselves juggling various systems for billing, progress notes, treatment planning, and administrative tasks.    This inefficiency can lead to burnout and suboptimal care.    In this episode, Ryan Fuller, co-founder of My Best Practice, discusses these challenges and how their electronic health record (EHR) system addresses them.  Ryan shares his journey from juggling multiple systems for clinical work, research, and administrative tasks to creating a seamless, integrated solution for mental health professionals.  We discuss the challenges faced by therapists and the significant improvements My Best Practice brings to clinical practice, administration, and research. Ryan explains the early stages of developing My Best Practice, outlining the key functionalities they aimed to address—clinical documentation, research integration, and business administration.  The discussion moves to the onboarding process, emphasizing the platform's user-friendly migration services, which make it easy for practices to switch from other popular EHR systems like Simple Practice.  As the conversation progresses, Ryan touches on future advancements, including AI-driven progress notes, and why user feedback is crucial in shaping these features. If you're curious about what thought, planning, and ideas go into creating an EHR platform, and how it can help you streamline your private practice, listen up! Key Takeaways: Unified EHR System: My Best Practice integrates clinical, research, and administrative functionalities into one seamless platform. White Glove Migration Service: The platform offers an extensive and supportive migration process to help practices switch EHR systems smoothly. Evidence-Based Focus: Developed with a strong emphasis on evidence-based care, the system supports therapists in delivering high-quality treatment. AI-Driven Progress Notes: Upcoming features include AI-generated progress notes designed to save therapists significant time while maintaining data security. User-Centered Development: My Best Practice continually evolves based on user feedback to enhance functionality and ease of use. Links mentioned in this episode: Get 3 months free of My Best Practice Survey About Using AI in Therapy Practice

In this episode of the Private Practice Elevation Podcast, Daniel Fava welcomes Nate Hendrikse, founder of Navigator Bookkeeping, to discuss the journey of scaling a private practice from a financial perspective.  Nate shares his background as a former teacher and how his passion for personal finance led him to start his own bookkeeping business.  With an empathetic understanding of the struggles private practice owners face, Nate breaks down key strategies for understanding and improving their financial stories. Nate delves into the importance of having a clear financial story and how it can alleviate stress and confusion for practice owners.  He emphasizes the need for tracking essential metrics and creating a dashboard to maintain a comprehensive view of the business's financial health.  As therapy practices grow, Nate highlights the challenges of optimizing clinician pay structures and provides practical tools and tips to ensure that practices remain profitable and sustainable.  Knowing some of the blind spots and things to avoid can help therapists step confidently into scaling their business and growing their team. If you own or manage a private practice and are looking to scale effectively, this episode is packed with actionable insights and expert advice from Nate Hendrikse. Key Takeaways: Understanding Your Financial Story: Learn how to identify and interpret the trends in your practice's financial data to make informed decisions. The Importance of Data: Utilizing financial reports and dashboards can help track essential metrics and uncover financial blind spots. Optimizing Clinician Pay Structures: Discover strategies for creating fair and profitable pay structures for clinicians to ensure sustainability as your practice grows. Creating a Financial Dashboard: Simple yet effective ways to track financial health metrics to keep your business on course. Navigating Growth Challenges: Practical advice on managing the nuances and complexities that come with scaling a private practice. Links mentioned in this episode: Navigator Bookkeeping Website Clinician Profitability Tool  Nate's LinkedIn Navigator Bookkeeping YouTube Channel

In this episode of the Private Practice Elevation podcast, Daniel Fava sits down with Michael J. Silva to discuss strategies for building a successful private practice without heavily relying on low-paying insurance contracts.    Silva shares his journey from experiencing early career burnout in corporate healthcare to establishing a flourishing cash-based sports medicine practice.    Alongside offering practical advice for navigating the transition to a cash-based model, Silva highlights the importance of finding your niche and over-delivering value to clients.   Michael details his process of identifying and eliminating unprofitable insurance contracts, emphasizing the importance of knowing your numbers.    By focusing on a motivated and health-conscious clientele, Silva and his team were able to build a thriving practice with a low cancellation rate and highly satisfied clients.    Silva's insights provide valuable lessons for mental health therapists, physical therapists, and other healthcare providers aiming to enhance their business models and client relationships.    For those interested in scaling their practices successfully, this episode serves as an excellent resource. Key Takeaways: Identify and Focus on Your Niche: Michael emphasizes the importance of targeting a specific, motivated clientele to reduce cancellations and increase job satisfaction. Know Your Numbers: Understanding the costs of running your practice versus what you get reimbursed by insurance companies is crucial for financial health. Build a Superior Client Experience: Over-deliver on value and create an exceptional customer experience to retain clients and build a strong reputation. Gradually Transition Away from Low-Paying Contracts: Start by weeding out the least profitable insurance plans while ensuring you provide referrals for clients you can no longer serve. Leverage Community Roots and Network: Utilize your local connections and provide content that positions you as an expert in your specific niche to attract cash-paying clients. Links mentioned in this episode: https://michaeljsilva.com   

In this episode of the Private Practice Elevation podcast, host Daniel Fava sits down with Dr. Elisabeth Morray to delve into the critical topic of niching in therapy.  As they discuss the journey from being a generalist to identifying and embracing a niche, Elisabeth provides actionable insights for private practice owners looking to grow their businesses authentically.  They explore the balance between general practice and specialization, how continuing education plays a critical role, and the fear of potentially losing clients by narrowing one's focus. Throughout the conversation, Elisabeth shares her career journey, from her early focus on eating disorders and women's health to her current roles at Alma and her private practice.  This episode is packed with website ideas and insights related to niching down in therapy, the importance of finding a niche that resonates deeply with one's values, and how to market authentically.  By highlighting real-world applications and personal experiences, Daniel and Elisabeth offer valuable guidance for therapists looking to elevate their practice. Key Takeaways: The Power of Continuing Education: Investing time in ongoing learning, both in familiar areas and new fields, can bridge the gap between interest and expertise. Importance of Community: Building a network of professionals with shared interests can expand perspectives and provide support. Balance Between Personal and Professional: Utilizing one's lived experiences and personal journey can deeply enhance professional practice and authenticity. Flexibility in Niching: Adopting a niche doesn't have to be an all-or-nothing approach—therapists can pivot and evolve based on their experiences and seasons of their life. Authentic Marketing: Sharing relatable, educational content on your website can resonate more with potential clients and help normalize their experiences. Links mentioned in this episode: Alma Website Elisabeth's LinkedIn Profile  

In this episode of The Private Practice Elevation Podcast, Daniel Fava chats with David Frank, founder of Turning Point Financial Planning, about the intricate relationship between money and psychology.    Both professionals share their journeys, showing how their careers transitioned towards serving the mental health community.   David provides insights into his role in assisting therapists with their financial planning, covering both personal finance and business structures.   Throughout the episode, David Frank delves into the psychology of money and common mindsets that arise for business owners, particularly therapists.    He explains how deep-seated beliefs and patterns from childhood influence financial behaviors and decisions. David also discusses the crucial role of conversation and speaking with trusted individuals in overcoming financial shame and anxiety. The importance of community, having professionals like financial planners on your team, and maintaining a stance of curiosity and non-judgment about financial matters are emphasized.    The episode wraps up with actionable advice for therapists and business owners on managing their financial lives more effectively and with greater insight.   Key Takeaways: Influence of Childhood on Money Mindset: Childhood experiences significantly shape financial behaviors and attitudes. Awareness and exploration of these can help in overcoming financial blocks. The Role of Community and Conversation: Sharing financial concerns with trusted individuals or professionals can alleviate shame and provide new perspectives, reducing anxiety. Curiosity and Non-Judgment: Adopting a curious, non-judgmental approach to financial issues can foster better understanding and more effective decision-making. Investing and Patience: Success in investing often requires patience and the ability to endure market fluctuations without reactive decision-making. Financial Planning for Therapists: Tailored financial planning services can bridge the gap between personal and professional finances, providing clarity and reducing stress for therapists.   Links mentioned in this episode: Turning Point Financial Life Planning  

In this episode of the Private Practice Elevation podcast, host Daniel Fava dives deep into the differences between WordPress.com and WordPress.org, helping private practice owners make informed decisions about their website platforms.    Daniel seeks to remove the confusion that many people face when choosing between these two WordPress platforms.   In fact, some don't even know that WordPress has TWO options for building a website with their platform.   But there are, and many folks get confused or choose the wrong platform when building their first website for their private practice.   In this episode, Daniel demystifies WordPress by breaking down the four main differences between Wordpress.com and Wordpress.org: ownership and control, cost, customization and flexibility, and maintenance and security.    Each aspect is crucial for private practice owners to consider as they plan their online presence.    With insightful comparisons and real-world examples, he guides listeners through the complexities of WordPress choices, making the decision clearer and more strategic for long-term practice growth.   Key Takeaways: Ownership and Control: WordPress.org offers full control over customization, themes, and plugins, while WordPress.com provides a more managed but restrictive environment. Cost Considerations: WordPress.org requires paying for hosting and domain services, whereas WordPress.com uses a tiered pricing model with different levels of functionality. Customization and Flexibility: WordPress.org allows unlimited customization, making it ideal for growing practices, while WordPress.com is limited to predefined themes and plugins. Maintenance and Security: WordPress.org demands active management of updates and security, but offers complete control, while WordPress.com handles this for you in exchange for reduced flexibility. Future Proofing Your Practice: Starting with WordPress.org provides room for growth and prevents the need for future platform shifts, making it a robust option for long-term private practice elevation.   Links mentioned in this episode: Article: What's the Difference Between WordPress.com & WordPress.org? Episode 131. Secure, Reliable, and Fast: The Benefits of Managed WordPress Hosting for Your Private Practice Website Our WordPress Care Plans & Hosting Get started with our services by scheduling a call  

In this episode of the Private Practice Elevation podcast, your host, Daniel Fava, dives deep into the simple essence of content marketing plans tailored for private practice growth.    In the ever-evolving landscape of private practice, engaging with and attracting clients goes beyond face-to-face therapy sessions.    An integral part of this modern approach to building a successful practice lies in a solid content marketing strategy. This means that you're consistently publishing and sharing new content on your website.   But content marketing is not just about producing content; it's about creating a strategic roadmap to reach and engage with your target audience effectively.    Daniel breaks down the concept into an easily digestible 3-step plan, showcasing the importance of having a structured approach to increase website traffic and highlight your services.   Daniel underscores the key reasons for adopting a content marketing plan, emphasizing trust-building, client education, attracting the right clientele, maintaining connection with current clients, and distinguishing oneself from competitors.    Later, he provides a simplified, yet potent three-step strategy Key Takeaways: Content is Key: A substantial content marketing plan cultivates trust, educates potential clients, attracts the right fit, keeps you connected with clients, and sets you apart from the competition. Three-Step Approach: Daniel lays out an approach starting with creating detailed service pages, supporting them with targeted blog posts, and then sharing the content across social media and Google Business profiles. Simple Execution: Daniel simplifies the concept of content marketing and suggests using a Google Sheet for blog post ideas, ensuring consistency in execution. SEO Focused: Emphasizing the importance of SEO, the content should be geared towards showcasing expertise in specific service areas. Commitment to Clients: A content marketing plan should resonate with your dedication to your clients by clearly communicating services and providing valuable information.   Links mentioned in this episode: Schedule a Free Clarity Call today

In this episode of the Private Practice Elevation podcast, host Daniel Fava welcomes David Sturgess, a seasoned mental health professional and business consultant, to discuss the pivotal shifts required when transitioning from therapist to business owner.  The journey from being an agency therapist or employee to becoming a business owner of your private practice is filled with unique challenges and opportunities.    For therapists considering this path, understanding the nuances of business, the value of time and money, and the intricacies of marketing can be the difference between thriving and merely surviving.   David Sturgess has a compelling background in mental health, with over 16 years of experience in the field. His journey began as a 911 operator and first responder, which unfolded into a strong interest in psychology and led his current career.    David worked for several years in youth residential treatment facilities and transitioned into private practice six years ago as a result of desiring to be more present for his family and to alleviate burnout.    Currently, David is a consultant with Wise Practice Consulting, where he focuses on helping solo practice owners navigate the transition from clinical work to business ownership.   In this episode, David imparts his insights on three major changes that are crucial for therapists ready to delve into the entrepreneurial world and see lasting success. Key Takeaways: Recognizing the need for assistance in business matters is critical for therapists transitioning into business ownership. Clinicians must adopt a realistic approach to time management and financial planning, ensuring their practice remains profitable. Investing in professional services such as website design can have a significant ROI and is essential for effective marketing. Understanding the role of a quality website as an always-on marketing tool can help improve visibility and attract potential clients. A niche focus can evolve and needs to be communicated effectively to reach the intended audience.   Links mentioned in this episode: http://www.wisepracticeconsulting.com  Schedule a free 30-minute consultation with David  

In this episode of the Private Practice Elevation podcast, host Daniel Fava interviews special guest Steve Cuffari, a marriage and family therapist and current client of Private Practice Elevation about his experience investing in SEO for his private practice.   Daniel and the Private Practice Elevation team have been helping Steve expand his practice's visibility through SEO (Search Engine Optimization) for about two years now.    Steve shares his journey of transitioning from working at an organization to starting his own private practice - without taking insurance from the get-go.    He discusses the importance of investing in a website and SEO to attract clients and shares valuable insights on honing your message, tracking numbers, and staying competitive.    Steve's story is a testament to the power of facing fears and investing in yourself to achieve success in private practice.    Tune in to learn from his experiences and gain valuable tips for your own practice. In This Episode, You'll Learn: What led Steve to invest in a new website and especially place a high emphasis on SEO Why he chose to work with Private Practice Elevation The importance of facing his own fears and realizing that his own growth was worth investing in What made Steve stay the course and continue working on SEO for two years running The challenges he faced over the course of long-term SEO strategy building How we had to pivot his SEO approach at times to make sure his ideal local client could find him How SEO has impacted Steve's business for the better The key lessons Steve learned and things you need to know before you invest in SEO for your private practice The importance of knowing your numbers and tracking the data related to your website and conversions This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode: In Touch Family Counseling - Steve's Private Practice Private Practice Elevation's SEO services Book - Donald Miller's Building A Storybrand (affiliate link)   

Work-life balance is a myth! But rhythms of life and the changing of seasons are something that we can all embrace. In this episode, I sit down with Amy Dover, a seasoned therapist and successful group practice owner.  Amy has an inspiring story of transitioning from various practice settings to building her own flourishing group practice in Enterprise, Alabama. Throughout our conversation, Amy opens up about the rapid growth of her practice and the different seasons she's experienced as an entrepreneur.  We dive into the challenges of maintaining a healthy work-life balance and why Amy prefers to think in terms of finding a rhythm rather than balance. Because, honestly, balance never comes and only creates frustration.  She shares her insights on how to adapt to the changing demands of personal life and business, providing valuable advice for anyone looking to grow their practice while staying grounded. Key Takeaways Rethinking Balance: Amy encourages us to move away from the rigid idea of work-life balance and instead find a rhythm that works for both our personal and professional lives. Embracing Seasons: Understanding and embracing different seasons—whether it's a time of rapid growth or a slower period—can help in managing personal and business development effectively. Managing Growth: Amy's journey emphasizes the importance of being a savvy businessperson. Knowing the financial and administrative aspects of your practice is essential for success, and requires a mindset shift from therapist to business owner. Leadership Lessons: Transitioning from a solo practice to a group practice requires continuous learning and adaptation in leadership styles and team dynamics. Consulting and Support: Having a mentor or joining a consulting group can provide crucial support and guidance through the stages of growing your practice. Amy's experience and wisdom offer a roadmap for navigating the complexities of practice growth while staying true to your values.  Links mentioned in this episode: Wise Practice Consulting FREE Webinar: Is It Time To Grow? Should I Start a Group Practice? This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

In this episode of The Private Practice Elevation Podcast, Daniel Fava and Dr. Joshua Rosenthal dive deep into the transformative journey from solo practice to a thriving group enterprise.    Dr. Rosenthal shares his pearls of wisdom on leadership, emphasizing the importance of clarity in your professional and personal goals. He advocates for creating roles that align with your passions and strengths, a strategy that has proven successful for both him and his team.   Discover how Dr. Rosenthal navigated the complexities of scaling a business, from the inception of the Big Apple Day program—a summer camp for children ages 6-12 with developmental, social and/or learning difficulties.—to fostering a culture of continuous improvement and reflection within his team of over 300.    He candidly discusses the challenges of retention and the financial balancing act required to sustain growth.   Dr. Rosenthal also unveils his evolved leadership approach, where he focuses on growth and empowering a core leadership team, ensuring that the quality of service remains consistent across the board. This top-down approach underscores the critical role of leadership in shaping employee experiences and, by extension, customer satisfaction.   Join us in this episode as we unpack the highs and lows of growing in leadership as you step into private practice growth. Dr. Rosenthal's story is not just about the success of his practice but also about the resilience, adaptability, and strategic thinking that are the hallmarks of effective leadership.   Key Takeaways: Joshua Rosenthal, PsyD, shares several key takeaways from his experience in building and managing his private practice, then a summer camp, and later, his role as a CEO. Here are the main points:   Difficulty and Opportunity: Rosenthal emphasizes that the difficulty of starting a venture is essential, as it allows for the discovery of opportunities and growth. He acknowledges that the process was hard and that he could not replicate it now, but at the time, it was the right fit. Staff Retention and Financial Challenges: Hiring good people was only part of the challenge; retaining them as the camp grew and expenses increased became a significant issue. Despite increasing costs, there was a limit to how much the camp fees could be raised, leading to financial strain. Leadership and Team Dynamics: Rosenthal learned about leadership, team cohesiveness, and the importance of reflecting on what works and what doesn't. This iterative process was crucial for personal growth and improving the camp each year. Trust and Business Relationships: He discusses the importance of trust in business relationships, even though it comes with the risk of being hurt. His experiences shaped his decision-making and ultimately contributed to his success. CEO Role Evolution: Rosenthal's role as CEO evolved from micromanaging to focusing on supporting his leadership team. He stopped seeing patients to concentrate on business growth, profitability, and new service lines. He also highlights the importance of having a leadership team that can manage different aspects of the business, allowing him to focus on growth and strategic planning. Importance of Leadership: The CEO's mood and approach can significantly impact the entire company. Rosenthal stresses that leadership starts at the top and that the experiences customers have are a reflection of the company's leadership. Starting with an MVP: The camp began with a minimal viable product and evolved significantly over time. Rosenthal followed an organic growth approach, letting the project develop naturally without forcing it.   Free Guide From Our Sponsor: Building Your Dream Caseload Growing a caseload of clients you're passionate about working with can help you build a career that's both impactful and sustainable. But it's often easier said than done — which is why our sponsor, Alma, has created a guide to help you identify and connect with clients who fit your practice.  

In this conversation with Steve Bisson, you'll learn all about mentorship - both giving and receiving - within private practice.  Steve discusses both his personal experience and the broader implications of mentorship in the professional development of therapists and mental health workers.  The episode delves into the core facets of finding and offering guidance in an often complex and challenging career path. Throughout the episode, we unpack the nuanced differences between mentorship and other forms of professional development tools such as business coaching, as well as the organic nature of establishing pivotal mentoring relationships.  The discussion emphasizes the importance of authenticity and trust in these relationships, illustrating how mentorship can significantly influence personal growth and career progression.  The episode is filled with anecdotes and strategic advice, inviting both new practitioners and experienced professionals to consider the impact of mentorship on their journey through the mental health field. Key Takeaways: Mentorship can be a pivotal factor in the personal and professional development of mental health professionals, often provided informally and based on mutual respect. The difference between business coaching and mentorship lies in the financial component and the structure; mentorship is often more organic and less goal-oriented. Seeking out mentors or becoming a mentor is an exercise in generosity, leveraging one's experience and knowledge to empower others. It's crucial to establish mentoring relationships that feel authentic and comfortable for true growth and learning. Mentorship extends beyond monetary value and is deeply rooted in the spirit of giving and leaving a legacy.

In this special episode of the Private Practice Elevation Podcast, Liz Fava, wife of host Daniel Fava, flips the tables around and interviews Daniel. If you've listened to this podcast for some time, you've likely gotten a small glimpse into Daniel's life and Private Practice Elevation.  But have you ever wondered how this all got started? What was Daniel doing prior to helping therapists level up their private practices? What did it look like in 2016 when Daniel took a leap of faith and started his business?  What does the PPE team look like now and what services do they offer and why? What does the future look like for PPE? And, of course, what are some of Daniel's favorites? Such as food, drink, books, etc. In a candid conversation with his wife Liz Fava on his podcast, Daniel Fava, the founder of Private Practice Elevation, opens up about the origins of his online marketing agency, the services it offers, and his journey through entrepreneurship and life.  Daniel also reveals his favorite aspects of his role and personal interests.  Tune in to gain insights into the world of private practice elevation and learn more about Daniel's expertise in helping therapists succeed online. In This Episode, You'll Learn: Daniel's background from college to early work in marketing agencies and how he fell in love with website design What Daniel was doing before launching his business and his role in marketing for a non-profit organization The challenges of leaving a full-time job to transition to building a business How Private Practice Elevation transitioned from a focus on courses to full-service website design, development, and SEO catered to therapists Insights on building a team and how hiring has helped Daniel improve services to serve clients better All the current roles that Daniel's team plays at Private Practice Elevation How Private Practice Elevation's services have evolved over the years and why Daniel decided to focus solely on website design and development and SEO An overview of Private Practice Elevation's current services and what each of them provides for therapists and private practices Lots of candid responses about the challenges of growing a business Plus Daniel's personal favorites in food, drinks, movies, books etc.  

In this episode of the Private Practice Elevation podcast, host Daniel Fava dives deep into the significance of establishing core values for your private practice.    Crafting core values goes beyond traditional marketing—these guiding principles shape the culture, decision-making, and strategic direction of your therapy practice.   After sharing about what core values are, Daniel transitions into a solo discussion on the essence of core values and their profound impact on business operations.    He delves into the purpose of having core values, including aligning your team's actions, enhancing company culture, and influencing how you serve clients.    Through three main tips, Daniel illuminates the process of creating actionable and meaningful core values.    In the candid sharing of Private Practice Elevation's own set of core values, you'll gain insights not only into building your own values but also into the ethos that guides Daniel's successful team at PPE.   Tune in to the full episode for a dive into the world of private practice core values with Daniel Fava, and stay connected with Private Practice Elevation for more invaluable lessons to take your practice to new heights. Key Takeaways: Core values are the fundamental beliefs that guide your private practice's culture, decision-making, and actions. The process of creating core values should involve reflecting on your practice's mission, involving your team, and striving for simplicity and actionability. Private Practice Elevation's core values include striving for excellence, leading with authenticity, being creative, displaying kindness, and ensuring accountability. Core values are crucial not only for internal governance but also for building trust with clients and setting a standard in the industry. Regular review and adherence to core values are essential for business growth and team leadership.  

In this episode of the Private Practice Elevation podcast, host Daniel Fava interviews Brent Stutzman on how to position yourself as the number one trusted therapy practice in your area.    With around seven years of experience, Brent ventured into the marketing realm when his wife, a therapist, decided to start her own private practice.    His journey began with branding and marketing, which he mastered through self-learning due to budget constraints. He successfully launched 'Kid Matters Counseling' with his wife, achieving a waiting list status before its onset.    Eventually, Brent expanded his expertise to help other therapists establish and grow their practices, learning the critical importance of positioning as a trusted authority in the market. He also has launched TheraSaas, a powerful CRM for private practices.   His work is significantly impacted by the StoryBrand framework, which he has adeptly applied to launch over twelve practices across the country. As a certified Storybrand Guide, Brent emphasizes the power of storytelling and how therapists can become trusted guides for their clients.    Brent states that this transition - moving from YOU being the center of your marketing to having your clients be the hero - has the potential to help take your marketing to a new level of success.   In this episode, Brent provides five steps to establish yourself as a guide, including demonstrating empathy, providing a sense of safety, demonstrating authority, illuminating the problem, providing a plan, and calling the hero to action.    Tune in to learn how to position yourself as the go-to practice in your community. In This Episode, You'll Learn: The brain's role in survival and calorie conservation - and what this means for your marketing The Importance of clear and simple communication to engage potential clients The importance of storytelling in building trust and positioning oneself as a guide for your ideal clients The shift from telling your own story to inviting clients into a story where they are the hero The need for clear and simple communication to capture and maintain attention Brent's five steps to establish trust and position oneself as a guide Examples of guides in literature and movies, such as Dumbledore in Harry Potter and Gandalf in Lord of the Rings. Brent Stutzman highlights the importance of guides demonstrating empathy and providing a sense of safety How to be the guide while still demonstrating authority and expertise Brent Stutzman shares how to position yourself as a guide. Website and copywriting tips to position yourself as a guide and call your clients to action The ultimate transformation in your marketing: when heroes become guides This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode: Brandyourpractice.com TheraSaas Website  Free Course: How to Turn Calls Into Clients Ultimate Guide to Growing a Private Pay Practice Building A Story Brand by Donald Miller (affiliate link) Kid Matters Couseling

In this episode of the Private Practice Elevation podcast, host Daniel Fava sits down with Shannon Heers to discuss the topic of cultivating clinical confidence in private practice.    This conversation offers an in-depth look into the struggles that therapists often face, including impostor syndrome and the feeling of isolation when stepping out into the entrepreneurial world of private practice.    Together, they unpack strategies for growing confidence as a clinician, providing high-quality service to clients, and finding the necessary support systems.   Shannon Heers shares insights from her extensive experience in the realm of clinical supervision, highlighting the common issue of impostor syndrome among private practice therapists and the importance of developing a solid theoretical framework to guide interventions.    She emphasizes the value of connecting with others to overcome feelings of being overwhelmed or isolated within the practice.    With practical tips and relatable anecdotes, this episode aims to empower private practice therapists to build their confidence and extend their support networks.   The discussion delves into Shannon Heers' unique approach with Firelight Supervision, and how the resources provided there, such as group and individual consultation, can play a pivotal role in a clinician's professional development and personal growth.    This episode not only explores the challenges therapists face but also offers actionable solutions to help them thrive in their practices and as business owners. Key Takeaways: Developing clinical confidence is a continuous journey, and seeking support through supervision and consultation can significantly help. Impostor syndrome is a widespread issue among therapists, particularly when beginning private practice or encountering new challenges. Having a strong theoretical orientation or framework can provide direction and improve confidence when working with clients. Connection and community are crucial; therapists should find their "clinical support" to share struggles and triumphs with, ensuring they don't feel alone in their journey. Firelight Supervision offers a myriad of resources, including a free clinical confidence ebook and various consultation services. This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

The digital age has opened up a plethora of opportunities for private practice owners to expand their reach and refine their marketing strategies.    Yet, with an overwhelming array of tools and resources available, deciphering which ones truly bolster one's online presence can be a daunting task.    So, in this episode of the Private Practice Elevation podcast, we shed light on the most effective platforms and strategies for private practice marketing—straight from an agency that uses them.   We'll dive deep into the treasure trove of tools and platforms that can significantly ease the journey of building a private practice website and mastering online marketing.    These insights are not just mere tips but are used by the Private Practice Elevation team to optimize and streamline processes both internally and for clients.    From website-building basics to advanced SEO tactics, we'll outline the comprehensive lineup of resources that power successful online presences for private practices.    Whether it's WordPress with its unlimited customization possibilities, the user-friendly and visually engaging Divi theme, or the security-strong hosting services of Flywheel, we're going to unpack our own digital toolkit that makes practice marketing effective and efficient.    As an added layer, we'll touch on analytics with Google Analytics, email marketing with ConvertKit, and the webinar-hosting capabilities of Easy Webinar.   Listen up and discover new tools and resources to help you on your private practice website-building journey.   This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

In this episode of The Private Practice Elevation Podcast, Daniel Fava had a conversation with Jane Carter, a therapist and business coach for solopreneurs.    The episode focused on the importance of bringing fun and self-compassion into the process of building a business.    While building a business can be hard and challenging, finding ways to make it fun is essential to avoid burnout and maintain motivation.    Throughout the conversation, Jane and Daniel discussed the significance of self-awareness, reframing negative thoughts, and seeking support from others in navigating the ups and downs of entrepreneurship.    The themes discussed in this conversation provide valuable insights and strategies for entrepreneurs to build successful businesses while maintaining their well-being and sense of self.  Key Takeaways:   Building a business should be fun, as it helps solopreneurs avoid burnout and stay motivated. Storytelling is an effective marketing strategy that can make business more engaging and enjoyable. Solopreneurs should practice self-compassion and separate their own responsibility from unnecessary blame or shame. Having a support system of friends, coaches, or therapists can provide empathy, reflection, and encouragement to solopreneurs. Solopreneurs can reframe their stories and approach problems as leaders, taking ownership and finding solutions.  

In this episode of the Private Practice Elevation podcast, host Daniel Fava sits down with Joshua Brummel, co-founder of Therapy Flow, to delve into the intricacies of using paid ads to elevate private practices.   The conversation kicks off with a glimpse into Joshua's background and how Therapy Flow evolved from a marketing agency into a specialized service for therapists. The company now offers a "done for you" practice development program that focuses on implementing digital strategies like Google Ads and Facebook ads, along with a HIPAA-compliant CRM system.   Their discussion covers crucial elements for success in paid advertising, emphasizing the importance of a website that converts traffic effectively.    They highlight the need for clear tracking mechanisms to gauge the return on investment (ROI) from ads. Joshua stresses the significance of having a solid sales process in place before diving into paid advertising to ensure that potential client inquiries translate into actual conversions.   The conversation extends to the expectations from the initial phase of running paid ad campaigns. They spotlight the learning period of 3-7 days where data acquisition occurs, advising patience and observation before making adjustments. They also explore the calculation of ROI from ads, emphasizing the importance of understanding the lifetime value of a client to accurately gauge the success of ad campaigns.   Joshua emphasizes that while paid ads require meticulous attention to detail, they can serve as a powerful growth accelerator for practices, offering a rapid influx of inquiries and clients when managed effectively. He presents paid ads as a "dial experience," a tool that allows practices to control and intensify their referral volumes swiftly, complementing long-term strategies like SEO.   In conclusion, the episode emphasizes the symbiotic relationship between long-term strategies like SEO and short-term boosts from paid ads, advocating for a strategic balance between the two for sustained practice growth.   In This Episode, You'll Learn: The big picture of paid ads and user intent. Evolution and competition in paid ad platforms. Joshua Brummel's experience with managing ad spend. Recommended starting budget for Google Ads for therapy practices. Using Facebook and Instagram ads for lower budgets. Importance of having a website that converts before investing. Importance of website conversion for successful Google ads Evaluating the effectiveness of ads and sales process New, more, better framework for website and ads Learning period of 3-7 days for ads Tracking conversions and intake process for success Google ads work best for practices with existing clients Calculating return on investment for ads Determining lifetime value of therapy clients to determine ad budget Ads as a profitable source for consistent client acquisition How paid ads can provide a quick return on investment for therapy practices Technical details of running ads can be complex and time-consuming How using both paid ads and SEO can provide stability and growth

Introduction   In the world of SEO (Search Engine Optimization), text-based content often takes center stage.    Those who have done any work on their website's SEO, you likely have spent a significant effort in crafting compelling articles, adding content to your pages, and optimizing keywords.    However, in the pursuit of improving website rankings, one vital element is often overlooked—images.    In this episode of The Private Practice Elevation Podcast, we'll explore the importance of optimizing images for SEO and provide you with tips and tricks to ensure your visual content doesn't go unnoticed by search engines.   Why Image Optimization Matters for SEO Enhanced User Experience: High-quality, well-optimized images can significantly enhance the user experience on your website. Fast-loading pages with attractive visuals keep visitors engaged and reduce bounce rates, which are crucial ranking factors for search engines. Ranking in Google Images: Google Images is a popular search engine in its own right. Optimized images have a better chance of ranking here, driving additional organic traffic to your website. This is particularly advantageous if your site relies heavily on visual content, such as e-commerce stores or photography portfolios. Page Loading Speed: Image optimization plays a crucial role in improving page loading speed. Slow-loading pages can result in a poor user experience and negatively affect your SEO rankings. Compressed and properly sized images can help mitigate this issue. Mobile Optimization: With the increasing use of mobile devices for web browsing, image optimization becomes even more critical. Smaller file sizes ensure faster load times on mobile networks and better performance for mobile users.   Tips and Tricks for Optimizing Images for SEO   Choose the Right File Format: The most common image formats are JPEG, PNG, and GIF. JPEG is ideal for photographs and complex images, while PNG is better for images with transparency. Use GIFs for animations. Choosing the right format can significantly impact image quality and file size. Resize Images: Before uploading, resize your images to the exact dimensions needed for your website. This reduces unnecessary file size and ensures a faster loading time. Compression: Use image compression tools or plugins to reduce file sizes without sacrificing quality. There are many online tools and WordPress plugins available for this purpose. Descriptive Filenames: Give your image files descriptive filenames that include relevant keywords. For example, instead of "IMG001.jpg," use "red-convertible-car.jpg" if the image depicts a red convertible car. This helps search engines understand the image's content. Alt Text: Always include descriptive alt text for your images. Alt text not only improves accessibility for visually impaired users but also provides search engines with context about the image. Use relevant keywords naturally within the alt text. Image Titles: Consider adding titles to your images, but use them sparingly and make sure they are concise and descriptive. Monitor Performance: Regularly monitor your website's performance, including image load times. Tools like Google PageSpeed Insights and GTmetrix can help identify areas for improvement.   Conclusion   Optimizing images for SEO on your private practice website is a crucial yet often overlooked aspect of digital marketing. By following these strategies, you can enhance your website's user experience, improve page load times, and increase your visibility in search engine results, including Google Images.    Remember that SEO is an ongoing process, and regularly optimizing your images is essential to maintaining and improving your website's performance in the ever-competitive online landscape. Start prioritizing image optimization today and reap the benefits of improved search engine rankings and user engagement.  

 In this episode of The Private Practice Elevation Podcast, we delve into the inspiring story of Soribel Martinez, a licensed clinical social worker and CEO of SM Psychotherapy and Counseling Services.    Soribel shares her journey of overcoming adversity, including a life-threatening health condition, and how she used these experiences to build an unbreakable life and business.    Through her personal story and professional expertise, Soribel provides valuable insights and strategies for aligning purpose, mindset, marketing and hiring to create a resilient and successful business.   Soribel Martinez's story is one of resilience and determination. Born in the Dominican Republic, Soribel faced the challenges of immigration and the loss of her cultural identity at a young age. However, her journey took an unexpected turn when she was diagnosed with two brain aneurysms.    This life-altering event forced Soribel to confront her mortality and reevaluate her purpose in life.   Soribel's journey towards building an unbreakable life and business began with a shift in mindset. She realized that dwelling on negative thoughts and worst-case scenarios would only hinder her ability to live fully for her son. With the help of a psychologist, Soribel learned to shift her perception and embrace the opportunities that adversity presents.   And now, as a business coach, she helps others do the same. Listen to the episode as Soribel unpacks her framework for overcoming adversity and finding success, plus a ton of other marketing strategies and tips you can apply to your own private practice. In This Episode, We Discuss: Soribel's incredible story of how she worked through a health diagnosis Using self-analysis and understanding of how you got there to create a path forward Keys to finding opportunities in adversity How to grow outside of your comfort zone Shifting mindset and perception after receiving bad news Building a waitlist and growing the private practice The importance of creating a business plan and marketing strategy Staying focused on goals and avoiding distractions Building a crisis-proof business with the right mindset Importance of marketing and having a marketing budget Hiring and onboarding process for growth and demand fulfillment Importance of building a business mindset and hiring strategies Key elements of the marketing plan: digital marketing, social media presence Utilizing Google Ads, Facebook ads, SEO, and email marketing  

A quick podcast episode where I share a little behind-the-scenes of 2023 at Private Practice Elevation.  

In this episode of the Private Practice Elevation Podcast, we are delving deep into the art of crafting an effective and high-converting contact page for your private practice website.    Your private practice website is more than just an online presence or an online business card. It is your gateway to connecting with clients, helping them find the support they need, and ultimately growing your private practice.    At the heart of this journey lies your contact page, a crucial element in the conversion process on your website.    Your contact page is where visitors take that crucial step of reaching out and booking appointments or learning more about your practice.    It is not just about design; it is about creating a seamless, inviting experience that encourages visitors to take action.    In this episode, Daniel Fava explores ten tips to help you create a seamless and inviting contact page that encourages visitors to take that crucial step of reaching out and booking appointments or learning more about your therapy practice.   Key Takeaways: Keep the contact page simple and inviting to avoid overwhelming visitors. Prioritize the contact form by prominently displaying it above the fold. Create an engaging headline that incites action and leads visitors to the contact form. Provide multiple contact options, such as phone, email, and a contact form, to cater to different preferences. Add trust-building elements, such as testimonials or certifications, to instill confidence in visitors. Use a clear call to action on buttons to let visitors know what will happen when they click. Optimize the contact page for mobile devices to accommodate the majority of users. Ensure privacy and security by mentioning your commitment to privacy and using SSL encryption. Implement CAPTCHA or other spam protection measures to prevent unwanted submissions. Test and monitor the contact page to track conversions and make improvements over time.   This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.   Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.    In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.    Learn more about building a thriving private practice with Alma at helloalma.com/elevation.   10 Tips For Crafting an Effective and High Converting Contact Page for Your Private Practice Website   1. Keep it Simple and Inviting The first rule of an effective contact page is to keep it simple.    We want to create a clean and uncluttered design that invites visitors in and makes it clear what they need to do on the page. Look at other websites, both within your industry and outside of it, to get ideas on how to create a simple and inviting contact page.    The goal is to make it easy for visitors to understand what they need to do and to lead them into taking that next step. 2. Prioritize the Form The contact form is the main attraction of your contact page. It should be prominently displayed, preferably above the fold, so that visitors can easily find it without scrolling down. Include fields for name, email, phone number, and a message box for longer messages.    Over time, you can customize the form to fit the specific needs of your practice, such as asking for the best time to call back for a consultation. The key is to keep the form simple and efficient for your practice. 3. Create an Engaging Headline At the top of your contact page, create an engaging headline that invites action. This could be something like "Ready to take the first step towards a happier you?" or "Get in touch to schedule your free consultation."    The goal is to incite action and lead visitors to the contact form, which should be prominently displayed right below the headline. 4. Provide Multiple Contact Options While the contact form is the main focus of your contact page, it is important to offer multiple contact options to cater to different preferences.    Some visitors may prefer speaking directly, while others may be more comfortable with written communication.    Along with the contact form, include options such as phone, email, and even a link to your Google Business profile. This allows visitors to choose the method of contact that they are most comfortable with.   5. Add Trust Building Elements Building trust is crucial in encouraging visitors to take that next step and reach out. Consider adding trust-building elements to your contact page, such as testimonials, certifications, or social proof.    Testimonials from past clients can help potential clients feel more confident in reaching out, knowing that others have had positive experiences with your practice.    Certifications and social proof, such as being featured on reputable websites or podcasts, can also help build trust. 6. Use a Clear Call to Action Your contact page should have a clear call to action on the button that leads visitors to take the next step.    Use phrases like "Get started" or "Request an appointment" to make it clear what will happen when the button is clicked. Avoid being too creative or fancy with the call to action; simplicity is key.    Make sure the button stands out against the rest of the page and is easy to click, especially on mobile devices. 7. Optimize for Mobile With the majority of people accessing websites from their smartphones, it is crucial to optimize your contact page for mobile devices.    Ensure that your contact page and the form are fully responsive, easy to navigate, and function seamlessly on mobile devices.    Test the contact form on your own phone and ask others to do the same to ensure a smooth user experience. 8. Privacy and Security Visitors to your website need to feel confident that their information is secure and will not be shared without their consent. Mention your commitment to privacy and include a link to your privacy policy under the contact form. Additionally, make sure your website is secure with an SSL certificate to encrypt information that is submitted through the contact form. 9. CAPTCHA and Spam Protection Implementing CAPTCHA or other spam protection measures on your contact form is essential to prevent unwanted submissions and maintain the quality of inquiries. CAPTCHA helps filter out bots that try to spam your contact form by requiring users to complete a simple math equation. This ensures that only genuine inquiries are submitted through the form. 10. Test and Monitor After implementing these tips, it is important to test and monitor the performance of your contact page.    Use tools like Google Analytics to track user behavior and conversion rates. Monitor how many people land on your contact page and how many actually submit the form.    This data will give you insights into the effectiveness of your contact page and help you make any necessary adjustments. Conclusion Crafting an effective and high-converting contact page is crucial for growing your private practice.    By keeping it simple and inviting, prioritizing the form, providing multiple contact options, adding trust building elements, using a clear call to action, optimizing for mobile, ensuring privacy and security, implementing CAPTCHA and spam protection, and testing and monitoring the performance, you can create a contact page that encourages visitors to take that crucial step of reaching out.    Continuously evaluate and improve your contact page to maximize conversions and grow your practice.

Psychology Today is a powerful marketing tool that many therapists and private practices rely on to attract clients, especially in the early stages of growing a practice.   However, not everyone knows how to utilize this platform to its full potential effectively.    In this episode of The Private Practice Elevation Podcast, we will delve into the insights shared by Omar Ruiz, a therapist and business coach, on maximizing your Psychology Today profile.    By following his tips and strategies, therapists can improve their online presence and generate more client referrals. What You'll Learn About Maximizing Your Psychology Today Profile: Omar's private practice journey and the ups and downs that led him to become an expert in using Psychology Today to get clients The difference between browsers and buyers on Psychology Today Tips for optimizing the profile picture and first four lines on Psychology Today The importance of evoking emotion and offering hope in the profile description Providing concrete value in the profile description instead of focusing on certifications Including a call to action in the profile description Tips for using an intro video, additional photos, and keywords on Psychology Today Strategic use of keywords from the issues section in the personal statement Importance of optimizing Psychology Today profile for visibility Adding italicized snippets to your profile for increased visibility Strategic use of location to improve visibility Choosing less saturated and competitive areas for visibility Using Psychology Today as a supplemental referral source Private pay clients may have different experiences with Psychology Today Investing in SEO and having a website for long-term marketing This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.   Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.    In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.    Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode: Psychology Today Online Private Practice Website Omar's YouTube channel Facebook   Get More Views of Your Psychology Today Profile: Key Takeaways Psychology Today is a directory site that connects therapists with potential clients. It is essential to understand the behavior of clients using this platform in order to effectively market your services. Ruiz categorizes clients into two groups: browsers and buyers.    Browsers are simply scrolling through the search results, while buyers are using the filtering options to find a therapist who can address their specific needs.   4 Tips To Improve Your Psychology Today Profile   To capture the attention of buyers, therapists must optimize their profile in several key areas. Ruiz provides a step-by-step guide to help therapists create a compelling profile that resonates with potential clients. 1. Profile Picture The profile picture is the first impression potential clients have of you. It is crucial to present yourself professionally and authentically. Ruiz advises therapists to use a high-quality headshot, taken with a good camera or smartphone.    The photo should be well-lit, with the therapist looking directly at the camera and smiling confidently. Avoid using selfies or pictures with pets, as this is a professional platform and not a dating site. 2. The First Four Lines The first four lines of your profile are crucial for capturing the attention of potential clients. Ruiz suggests using two questions and a leading statement to evoke emotion and curiosity. By addressing the client's pain points and offering hope, therapists can entice potential clients to click on their profile.    For example, if you specialize in couples therapy for infidelity, you might ask, "Are you thinking about filing for divorce after discovering your partner's infidelity? Are you finding yourself stressed out or in crying spells because you can't stop thinking about the text message you found? If you're struggling to trust and have faith in your relationship, it might be best..." 3. The Profile Content The content of your profile should provide value to potential clients. Instead of focusing on your credentials and certifications, emphasize how you can help them. Offer concrete statements about the issues you address and the solutions you provide.    For example, instead of saying, "I am Gottman Level 2 certified," you can say, "I help couples repair trust, resolve communication issues, and rebuild intimacy as a result of the betrayal." By focusing on the client's needs and offering tangible solutions, therapists can demonstrate their value. 4. Call to Action The final paragraph of your profile should include a clear call to action. Tell potential clients what they need to do next, whether it's submitting a request on Psychology Today or visiting your website for more information. Be transparent about your availability, fees, and any other relevant details. By providing a clear call to action, therapists can guide potential clients towards taking the next step. Additional Tips for Maximizing Your Profile In addition to the key areas mentioned above, Ruiz shares several additional tips for optimizing your Psychology Today profile:   Intro Video: Psychology Today allows therapists to upload a 15-19 second intro video. This video is an opportunity to showcase your personality and connect with potential clients on a deeper level. Use the video to greet viewers, introduce yourself, and highlight how you can help them. A warm and authentic video can make a lasting impression. Additional Photos: Include additional photos in your profile to give potential clients a sense of your environment. If you have an online practice, consider including a photo of yourself in a telehealth session. If you have an office, take photos of the space, the entrance, and any other relevant areas. Visuals can help potential clients feel more comfortable and confident in choosing you as their therapist. Strategic Keywords: Psychology Today offers a list of specialties and issues that therapists can select for their profile. However, not all of these issues are visible to clients in the filtering options. To ensure that potential clients can find you, strategically incorporate relevant keywords from the visible list into your personal statement. This will increase your visibility when clients search for specific issues. Location: Choose your primary and secondary locations strategically. Consider selecting areas that are less saturated and competitive, as this can increase your chances of being found by potential clients. Research the search results for your desired location and identify areas where the competition is lower. By targeting specific locations, therapists can improve their visibility and attract more clients. Conclusion By following the strategies and tips shared by Omar Ruiz, therapists can maximize their Psychology Today profile and increase their chances of generating client referrals.    The power of a compelling profile cannot be underestimated, as it is often the first point of contact between therapists and potential clients. By addressing the pain points of clients, offering hope, and providing valuable solutions, therapists can create profiles that resonate with their target audience.   It is important to note that Psychology Today should be viewed as a supplemental referral source, especially for therapists who operate on a private pay or self-pay model. While Psychology Today can generate traction for your practice, it should not be relied upon solely for referrals. Therapists should also invest in a website and consider implementing SEO strategies to further enhance their online presence.   In conclusion, therapists can leverage the power of Psychology Today by optimizing their profiles to attract potential clients. By following the tips and strategies shared by Omar Ruiz, therapists can create compelling profiles that resonate with their target audience. By addressing the pain points of clients, offering hope, and providing valuable solutions, therapists can increase their visibility and generate more client referrals.    As the field of therapy continues to evolve, it is essential for therapists to adapt their marketing strategies and embrace online platforms like Psychology Today to reach a wider audience and make a meaningful impact on the lives of their clients.

In this episode of The Private Practice Elevation Podcast, we're going to dive deep into what therapists need to know about using AI for writing their marketing material.   Artificial intelligence (AI) has become a prominent tool in various industries, including marketing. AI writing generators have gained popularity, offering a solution for those who struggle with writing or need content quickly.    AI has simply changed content creation forever. The amount of time AI can save you as you create content, such as articles for your website and social media posts, is amazing. And it can be really tempting to outsource all your marketing copywriting to this powerful new tool.   But before you hand the keys over to ChatGPT or other tools, it's important to understand the limitations and the ethics of using AI.   My conversation with Rebekah Hudson, a freelance marketing professional in the mental health industry, discusses the ethical concerns and limitations of using AI writing in marketing for therapists.    She highlights the controversy surrounding AI writing and the potential for plagiarism. She also explains the limitations of AI writing, including issues with quality, accuracy, originality, brand voice, and search engine optimization. Despite these limitations, she offers tips for using AI writing effectively, such as fact-checking and using multiple plagiarism-checking tools. Hudson emphasizes the importance of maintaining a unique and authentic brand voice in order to connect with clients. What You'll Learn About AI:   Introduction to the topic of AI in marketing Ethical concerns surrounding AI writing Ownership and copyright issues with AI-generated content Concerns about the credibility and reputation of AI-generated literature The Five major limitations of AI writing Suggestions to avoid relying on AI writing for SEO The importance and irreplaceable need for the human element in writing Top Tips for using AI writing effectively. Tips include fact-checking and not relying on AI as an editor How to compare AI-generated content with human-written content to determine quality. Recommended tools for plagiarism checking include Grammarly and DupliChecker. This Episode is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.   Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.    In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.    Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode: Duplichecker Grammarly alwaysrebekah.com

In this episode of The Private Practice Elevation Podcast, we will explore the journey of Chris McDonald, a licensed therapist and holistic practitioner, as she built her private practice.    We will delve into the challenges she faced, the strategies she employed, and the impact of integrating holistic modalities into her therapy work with clients.   Chris embarked on a journey to build a holistic therapy practice after leaving her job as a school counselor. With a passion for holistic modalities and a desire to integrate them into her practice, Chris set out to build a private practice that would cater to clients seeking a different approach to therapy, as well as fulfilling her own passions.   Listen to her journey about how she created a practice that was authentic to her and the strategies she uses to market her holistic therapy practice. In This Episode, You'll Learn: How networking and consultation groups can provide a stream of referrals in your holistic therapy practice How incorporating holistic modalities into therapy can attract clients who are seeking a different approach The importance of your website's about page and how you can talk about what you do in a way that helps you stand out from other therapists This Episode is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.   Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.    In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.    Learn more about building a thriving private practice with Alma at helloalma.com/elevation.   

In this episode of The Private Practice Elevation Podcast, EMDR therapist and consultant Christy Pearl delves into the impact of childhood emotional patterns on our professional lives.    She emphasizes that most people have experienced some form of insecure attachment or emotional abandonment in their early family life, which can influence decision-making and the way we show up in our careers.    Christy explains that these patterns can manifest in various ways, such as struggling with boundaries, handling money, and feeling reactive rather than responsive in professional settings.    She highlights the importance of doing our own healing work and cultivating self-compassion and curiosity to overcome these patterns.    Christy also emphasizes the role of the body in healing and suggests that accessing our unconscious material is crucial for aligning our thinking brain with our emotional and physical memory.   If you're feeling stuck, under-confident as a leader, or you've seen how certain situations trigger you in your private practice, this episode will help guide you toward healing and growth. Key Takeaways: Unresolved emotional patterns from childhood can impact decision-making and the way we show up in our careers. Many people are surprised to discover that these patterns also affect their professional lives. Doing our own healing work is essential for showing up in a grounded and present manner. Cultivating self-compassion and curiosity can help us overcome negative self-talk and shame. Accessing our unconscious material is crucial for aligning our thinking brain with our emotional and physical memory.   Links Mentioned in This Episode: www.christiepearl.com This Episode is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.   Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.    In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.    Learn more about building a thriving private practice with Alma at helloalma.com/elevation.    About Christie Pearl    Christie Pearl is a Certified EMDR Therapist and EMDR Consultant in private practice with over 18 years of experience in the mental health field. She specializes in EMDR Intensive Therapy for Adult Children of Alcoholics and Dysfunctional Families who are struggling with work stress and performance anxiety. She helps Adult Children create a healthier relationship with work so that they can own their brilliance and be who they want to be today, instead of who they had to be as children. Her mission is to inspire, encourage and equip Adult Children on their journey to reconnecting with their authentic selves.    The Impact of Childhood Emotional Patterns on Professional Life The Impact on Parenting and Personal Relationships Pearl highlights that these unresolved emotional patterns not only affect our professional lives but also spill over into our parenting and personal relationships.    She explains that many individuals who have experienced emotional immaturity or dysfunction in their own upbringing struggle to show up as the parents they want to be. They may feel guilt and shame for not being able to break free from these patterns and may find themselves repeating the same dynamics with their own children.   "The best thing you can do for your kids is what you're sitting here with me doing right now for yourself. And in my experience, most people, at least most adult children that I work with, have an easier time accessing that inner loving place within themselves for their kids or for other people. And it's a matter of learning how to turn some of that compassion and grace towards yourself." - Christy Pearl   Navigating Emotional Patterns in the Professional World   Pearl acknowledges that running a business can be a catalyst for uncovering and addressing these emotional patterns. As business owners, we are faced with various challenges, including client relationships, financial decisions, and time management.    These challenges often trigger our unresolved emotional wounds and can lead to reactivity, self-sabotage, and difficulty in setting boundaries.   "I think there's a really good reason for that, which is we might have adapted early on in our early life by really learning how to compartmentalize... So we grow up and we continue functioning like that in our work. And whether you leave the house or not to go to your job at this point, we bring it all to work with us." - Christy Pearl   The Importance of Self-Awareness and Reparenting   To navigate these emotional patterns in the professional world, Pearl emphasizes the importance of self-awareness and doing our own inner work. She encourages individuals to cultivate curiosity and gentleness towards themselves, recognizing that healing is a process that requires patience and self-compassion.    By addressing the unconscious material stored in our nervous systems, we can align our thinking brain, emotional memory, and physical sensations to respond from a grounded and authentic place.   "I think it's about doing your own work... It's not just a mental exercise. We've got to get into the body because part of what our brain can do is conscious. And then we've got all this unconscious stuff that's hanging around in our nervous system... If we don't get down into that unconscious material and allow ourselves to bring that up into our conscious minds where we can deal with it, then our thinking brain and our emotional physical memory never match." - Christy Pearl   Conclusion   In conclusion, addressing childhood emotional patterns and their impact on our professional lives is a transformative journey that requires self-awareness, self-compassion, and a commitment to doing the necessary inner work.    By recognizing and healing our unresolved emotional wounds, we can break free from repetitive patterns, set healthy boundaries, and show up authentically in our careers. The process of reparenting ourselves and cultivating emotional safety within can lead to profound personal and professional growth.   As we continue to explore the intersection of our personal and professional lives, it is essential to approach our careers with curiosity, gentleness, and a willingness to confront our emotional patterns. By doing so, we can create a more fulfilling and authentic professional journey, one that aligns with our true desires and values.    The path to healing and growth may be challenging, but it is also incredibly rewarding. Let us embrace the opportunity to transform ourselves and our professional lives, one step at a time.

In this episode of the Private Practice Elevation Podcast, we're diving deep into the world of financial planning specifically tailored for therapists in private practice and how you can increase your returns and hit your goals.   We're going to be talking all about the goals you have for your life and how those goals can actually drive the financial decisions you make in your private practice.   Navigating the financial planning side of running a business can take time and effort.   From bookkeeping to taxes, to whether you should be an S Corp or an LLC. There are so many questions to answer.   Well, today we're talking with Ryan Derousseau and he helps us unpack the nitty gritty of getting started with your financial plan and increasing your returns in your private practice.   Ryan Derousseau is a fee-only financial planner based in Long Island, New York. He has a background in writing and has worked for publications such as Fortune, Money, and the New York Times. Ryan specializes in working with therapists to help them manage their finances and achieve their life goals.   Whether you're just starting your private practice or looking to elevate your financial game, this episode is packed with tips to lead you toward financial success.  In This Episode, You'll Learn: The importance of understanding your business and life goals The importance of having emergency funds for personal and business How to balance business savings and retirement savings When does a S Corp make sense for your private practice? The business advantages of S Corps and the process to transition The importance of avoiding debt and tips to keep you safe Why ignoring the value of your private practice can impact retirement security. Links mentioned in this episode: https://thinkingcapfinancial.com/ The Financial Planning Checklist  

In this episode of The Private Practice Elevation Podcast, we will be discussing the topic of Return on Investment (ROI) for marketing in your private practice.    ROI stands for Return on Investment, which refers to the benefit that you expect from an investment activity.    In the context of marketing, ROI measures the effectiveness of your marketing efforts and helps you determine whether your investment is generating the desired results.    Our guest today is Carla Titus, the founder and CEO of Wealth and Worth Within, a fractional CFO firm that provides consulting and advisory services to growing businesses, especially in the mental health space.    Carla has extensive experience in finance and has helped numerous businesses improve their financial planning and decision-making. In This Episode, You'll Learn: The importance of financial knowledge for small business owners The need to outsource and delegate financial tasks Definition and importance of ROI (Return on Investment) Mindset challenges and the need for cash reserves The importance of discipline and consistency in marketing Tracking and measuring ROI through data analysis The importance of conversion rates in marketing strategies Tips for tracking ROI and projecting future growth The role of financial planning in business growth  

In this episode, you're going to learn about some expert tips on accounting and bookkeeping to help you set up a strong financial foundation for your private practice.   As a private practice owner, you may often focus on the clinical side of your business, providing quality care to your clients and helping them on their journey to wellness. However, it's crucial not to overlook the financial aspects of running a private practice.    It may not be sexy, but accounting, bookkeeping, and tax management are essential components of a successful business, and neglecting them can lead to unnecessary stress and financial difficulties down the line.   In this episode, I speak with Andrew Riesen, co-founder of Heard, a platform that offers accounting and bookkeeping services for clinicians in private practice.    Andrew shares valuable insights and advice on accounting and tax-related matters that are often overlooked by small business owners. He emphasizes the importance of separating personal and business finances, setting aside money for taxes, and tracking income and expenses.    Andrew also discusses various deductions that clinicians can take advantage of, such as professional development expenses, home office deductions, and retirement contributions.    He highlights the significance of planning for time off and taking care of mental health as a business owner. Andrew also provides an overview of the services offered by Heard, including software, reporting, and access to a team of professionals who can provide guidance and support throughout the year. In This Episode, You'll Learn: The importance of separating your business accounts from your personal accounts How much should you save for taxes? Some expenses you maybe didn't realize you could write off on your taxes Lessons I (Daniel) have learned from working with my own accountant Some of the accounting nuances therapists think about when setting up a private practice Retirement Accounts and why you should be thinking about retirement now How to plan for PTO in your business so that you can avoid burnout and feeling guilty about time off  

In this episode of The Private Practice Elevation Podcast, you'll learn about one of the most important factors that may determine your success in private practice: how you handle your emotions.   Most people think they can land on some optimized marketing plan, a system for scaling, or a specific strategy that's going to help them achieve success for their private practice.   While those things are all important, if you're unable to handle your emotions and stressful situations successfully, you'll likely sabotage your growth.   To be a successful private practice owner requires a deep understanding of human emotions and the ability to navigate them effectively. Starting without your own!   This is where emotional intelligence comes into play. Emotional intelligence, often referred to as EQ, is the powerful ingredient that can elevate private practice success to new heights.   Private practice professionals, such as doctors, therapists, lawyers, and consultants, face unique challenges in their daily interactions with clients. Building strong relationships, managing client expectations, and providing exceptional service are paramount. These tasks go beyond the technical and clinical skills acquired through education and experience.    They require a keen awareness of emotions, both our own and those of our clients, as well as our employees, and the ability to harness that awareness to make informed decisions and cultivate meaningful connections.   Today we're talking with Jamey Schrier all about how you can become more self-aware and grow in your emotional intelligence - and why it's crucial to your private practice success. As Jamey says:   “How you handle yourself under stress will determine your success as a private practice owner.” In This Episode, You'll Learn: Why working harder is not the answer to achieving private practice success How emotional intelligence - how to handle emotions Why emotional intelligence is a more important factor to you your success than what you know as a therapist Tips for increasing your self-awareness - the first step for increasing your emotional intelligence A simple exercise to help you understand the things that trigger you  Jamey's “10-second pause” exercise that will help you be more present with the clients and people around you Tips to be more socially-aware so that you can recognize the emotions and challenges in others so that you can handle challenging situations calmly and successfully How emotional intelligence can help you develop better relationships with referral partners and grow your business Steps for dealing with negative self-talk so you can move past your own barriers and grow your business Simple tips to reducing your schedule so you can focus on yourself and the tasks that matter  Links mentioned in this episode: Practice Freedom U Take The Practice Quiz Emotional Intelligence 2.0 - Book (affiliate link)  

In this special SEO Quick Tip episode, we will be discussing the importance of optimizing your titles and meta descriptions on your website.    These elements play a crucial role in on-page optimization, helping your website rank higher for the keywords you are targeting.    In this episode, we will explore the best practices for crafting effective titles and meta descriptions, and how they can impact your search engine rankings.   Your title tags and meta descriptions are the very first thing that users will see in those Google search results. It's not only important to optimize them so that you improve your ranking, it's equally important to make them enticing to users.   We want people to go from Google to your website right?    Well, listen up as we break down these crucial SEO factors and give you a quick rundown on titles, meta descriptions and how you can optimize them. In This Episode, You'll Learn: What are titles tags and meta descriptions The importance of optimizing titles and meta descriptions on websites Best practices for creating optimized title tags for your website to help boost search engine rankings Tips for writing great meta descriptions to help your SEO

Today, we're diving into the topic of awkward money moments in running a therapy practice.    Join me as we explore the challenges therapists face when discussing fees, insurance, and rate increases with clients.    We'll uncover strategies to navigate these conversations with confidence and compassion.   To help us do that, we'll be talking with Mor Goldberger. By day Mor leads Therapist Experience and Growth for Mentaya and by night she works as a couples therapist.  Introduction: The Uncomfortable Reality of Money in Therapy As a therapist, discussing money with clients can be an uncomfortable and challenging task. Many therapists find themselves ill-equipped to handle these conversations, as there is often a lack of business training in the field of therapy.    This can lead to feelings of discomfort and uncertainty when it comes to setting fees, discussing insurance, and addressing rate increases.   In this episode, we will delve into the world of awkward money moments in therapy. We will explore the experiences of therapists and the strategies they employ to navigate these conversations effectively.    Through the help of our guest, Mor Goldberger, we will gain a deeper understanding of the complexities surrounding money in therapy and discover practical tips to handle these situations with confidence. In This Episode, You'll Learn: Why therapists often struggle with discussing money with clients How to maintain your boundaries around money so that you avoid getting into awkward conversations that display a lack of confidence Tips for discussing sliding scale fees with prospective clients Scripts to use when letting your clients know that you're no longer accepting insurance Things you can do for framing conversations about raising rates Tips for sounding confident during consultations such as breathing and slowing down your pace of speaking Why being willing to refer poor-fit potential clients shows a high level of care Try Mentaya for free with promo code: PPE Links mentioned in this episode:  Mentaya.com (Try Mentaya for free with promo code: PPE) Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, you're going to learn how you can write copy that's authentic, relatable, and helps you connect with and convert more clients.   Writing copy for our websites or online marketing doesn't come easy for most of us.   The majority of therapists don't have any training in marketing in business building.   So when you've got a website that your need to fill up with a bunch of words that are somehow going to get you more clients, that can be a daunting task.   What happens often is that we end up filling our therapy websites with therapist speak and information from the DSM.   But the trouble is that this type of language is not the language your ideal client uses to describe their feelings and the challenges they face.   So how can you create content that feels authentic to YOU and who you are, while also relatable to your ideal client?   How can you stand apart from other private practices so that you attract the best-fit clients to work with?   Patrick Casale is a Licensed Clinical Mental Health and Addictions Therapist in Asheville, NC, who helps mental health entrepreneurs break the mold, work through their fears and insecurities, and to embrace their Authenticity.   Listen in as he shares tips, exercises, and strategies you can use to  help you get past your copywriting roadblocks and create the best content for you and your clients  In This Episode, You'll Learn: Why “relatability is accessibility” and the key to connecting with potential clients and getting them to take the next step Overcoming imposter syndrome in your copywriting How your niche can actually be a version of you and how you can use your story to create content Tips for niching down so you can begin writing content with a specific client in mind Why new environments can help spark creativity and write your best content Exercises to help you get out of your head and just start writing creative and captivating content How movie characters can help you write amazing content The reasons why launching a website when it isn't perfect is a key to success with your marketing How to make time for content creation Links mentioned in this episode: All Things Private Practice Divergent Conversations Podcast Free impostor syndrome workbook + narrow down your niche guide + private practice startup guide   Top 3 reasons to listen to the entire episode:   Understand the difference between a good and bad therapist website and what key things to watch out for when developing your online presence.  Identify ways to make your website a safe space and establish a connection with potential clients. Learn how to create captivating content on landing pages, utilizing keywords and internal linking, as well as understand the impact of SEO on website visibility and attracting clients.   If you take the time to structure and maintain your therapist website in a strategic, authentic, and ethical way, you'll be more likely to see your ideal clients finding and choosing you as their therapist while knowing that you're going to be the best fit.   Listen Here.   This Episode is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.   Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.    In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.    Learn more about building a thriving private practice with Alma at helloalma.com/elevation.  Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!