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Jermaine Griggs, longtime follower of Dan Kennedy and founder of Hear and Play (an extremely successful play-by-ear music system), knows that qualified leads don't just find their way onto your list by chance. Dave Dee interviews Jermaine to learn his step-by-step process for creating quality content online that brings leads in and turns them into customers. Jermaine also shares his incredibly organized strategy for following up with leads and customers. MagneticMarketing.com NoBSLetter.com
What we talk about in this episode: - How Jermaine got started 22 years ago - Travelling to 36 countries in 2 years with his family - Outsourcing nearly everything in his business, including the marketing & content - What would he do if he started today? - "Virality is not a strategy, but a by-product of consistency" - Automation Visit Jarmaine's sites: hearandplay.com automationclinic.com beginnerbusinessschool.com
Welcome to PART 2 of our conversation with Jermaine Griggs!This week's amazing guest is a husband, CEO, Musician, and of course, girl dad. A true inspirer, this man traveled around the world with his family for a whole year. Unorthodox, creative, and bold, he gave his family memories to last a life time and a perspective that few people have of the world. Also, in his words, a GYM Nut, knows what self care looks like and is a great example of taking care of your body. Truly an inspiring father, her best dad ever this week, please welcome, Jermain Griggs.
Welcome to another episode of Her Best Dad Ever!This week's amazing guest is a husband, CEO, Musician, and of course, girl dad. A true inspirer, this man traveled around the world with his family for a whole year. Unorthodox, creative, and bold, he gave his family memories to last a life time and a perspective that few people have of the world. Also, in his words, a GYM Nut, knows what self care looks like and is a great example of taking care of your body. Truly an inspiring father, her best dad ever this week, please welcome, Jermaine Griggs.
The beginning is one of the most challenging parts of starting a business. Most entrepreneurs enter into careful planning of every single detail of their business process and wait a long time before crossing the bridge and stepping out of their comfort zone. In this episode, entrepreneur and musician Jermaine Griggs shares his experiences and valuable life lessons that he learned as a young entrepreneur. He talks about how he started his journey as a musician and eventually starting his business. He also gives insights into how you can sustain business growth and the importance of reading and building your knowledge base and skills as an entrepreneur. If you are an aspiring entrepreneur who wants to start a business, listen to this podcast, and learn how to overcome the challenges you may face along the way. About Jermaine Jermaine Griggs is an author, entrepreneur, musician, minister, mentor, and public speaker. Because of his passion for music, he created Hear and Play Music, an instructional company that specializes in teaching piano by ear. He also built Automationclinic.com, which helps businesses automate marketing, leading to higher returns. Jermaine was awarded the Boy Scout's “Man of Character” award for being able to give back and help his community. He is also a member of the board of Operation Jumpstart of Long Beach, a youth college mentoring organization UCI's Alumni Association, and UCI's Applied Innovation Center. Starting a Business and Managing Business Growth Jermaine's Background He became an entrepreneur at a young age. Her grandmother inspired him as she beautifully plays the piano. He eventually also played the piano and started with church songs. He created a community group that would go around and play gospel songs and, at the same time, play for the church. The parents in their church wanted him to mentor their children. Starting a Business: Hear and Play's Beginnings He launched Hear and Play on August 6, 2000. Its vision is to introduce to the people his style of playing. He wants it to be a resource to aspiring musicians who are not trained traditionally (playing sheet music). He aims to reach those who play music by ear. Thus, the name of his company. He started his business by selling his workbooks to his students. Jermaine reshaped it, sold it online, and there has been a higher demand since then. He started with just $70 and did not even have money for marketing. He sought ways and created guerrilla strategies to accomplish things. Jermaine reinvested his first earnings. He understood that leverage takes time, as well as energy and resources. Analysis Paralysis In starting your business, you don't need to know all the answers. Waiting can also be an opportunity cost. Be willing to go out even if it eventually goes wrong. You can always correct something in motion, but you cannot do something about anything that does not exist. Effective Marketing Strategies When Starting a Business You cannot always rely on online marketing. There is a need to find and look for alternative strategies. Have target lists. You should have the control and autonomy. Learn how to communicate in a way that makes people desire and want your product, moving your customers to action. Overcoming the Challenges When Starting a Business Remain committed Try new things Do not fear failure Keep up with research Managing Growth Use the leverage of paid media. When transitioning, you have to be smart about using your money. Reinvest your money. Key Points About Leverage Always begin with the end in mind. Make sure that things are efficient. You need to set-up things appropriately so that you don't need to be in every step of the process. Be aware of your assets. Do not let your marketing assets be idle. Habits That Lead to Success Know how to invest your time. Be flexible and open to reading. Reading about marketing, psychology, and persuasion gave him practical skills in being a natural salesperson. Be committed and consistent. Importance of Reading It can lead to your growth. It can improve how you carry yourself with people with different interests. Specialized knowledge helps you push through and make progress in that direction. Resources The Insider Secrets to Marketing Your Business on the Internet by Corey Rudl The Outliers by Malcolm Gladwell Books by Dan Kennedy Influence: The Psychology of Persuasion by Robert Cialdini Think and Grow Rich by Napoleon Hill The Compound Effect by Darren Hardy Drilling Down: Turning Customer Data Into Profits with a Spreadsheet by Jim Novo For more insights about marketing strategies and automation tips and advice, connect with Jermaine through AutomationClinic.com. Visit Hear and Play's website for music enthusiasts who want to see and learn how to play music. P.S. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition? Do you want to achieve your goals, get more things done in less time, and double your sales? Sign up for our 21-Day Double Your Sales Challenge.
You want to hear what they say to me? Because they’re probably going to say something similar to you. On this episode Russell gives several examples of some of the angry messages he receives from people on social media, and gives some advice about what to do with it. Here are some of the insightful nuggets to look for in this episode: Find out why Russell doesn’t give too much thought to the haters. Hear what some of the things are that people get angry at Russell over. And see why the best advice to get through people who say horrible things is to get a thicker skin and learn to ignore them. So listen here to find out how Russell has grown a thick skin and learned to ignore the haters. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I am in a huge van driving around Bear Lake and I wanted to share with you guys some thoughts because a lot of you right now are in the process of starting to publish, especially for the Two Comma Club X publishing program. We have you all publishing podcasts, and YouTubes and blogs, and a whole bunch of amazing things, and my guess, not just my guess, I know this is true, one of the biggest fears for most of you guys including those who haven’t started publishing yet, which is probably the reason why you haven’t started publishing yet, is because your fear about what people are going to think about you, what they’re going to say about you. So this episode, if that’s you and you feel that way, this episode is for you. So I want to come back to my goal with this episode, it’s funny because every time I tell someone to start publishing, they start doing it, the first thing that happens is they get beat up. You start getting people commenting, and usually the weirdest things are your friends and your family at first are like, “Why are you doing this? Why are you trying to grow? Why are you sharing? Just go back into your little cave and just don’t talk like you used to be. We liked you better that way.” That’s the first wave of the weirdness as you start putting yourself out there. And I remember going through that back 17, 18 years ago now where people are like, “Why are you doing these things? Stop.” And then after that, then as your voice starts getting louder, and you start getting better, and more people start finding out, you find this really weird thing. Number one, if you’re neutral nothing happens so it doesn’t grow. So I want to warn you again about that. Neutrality, while it may seem nicer and less annoying, it doesn’t help, it doesn’t get your message out there. If you really want to grow you start putting out there your thoughts and your beliefs and your message, and you create that polarity. And that polarity does one of two things. Number one, it draws people to you. The more polar you are, the more people will be drawn to you. But then the opposite side of polarity, when something is pulling toward, there’s also the thing that pulls away from you. And that’s the people who are going to freak out and not like you. And I get people all the time, “Well, it’s easy for you Russell. Everyone loves Russell Brunson.” And I’m like, “Oh, let me tell you.” So this is what this episode is about. I want to tell you that part of it. So I’ve been on family vacation right now. We’re down at Bear Lake with my kids, we’re having a good time with my family. And there’s a lot more down time here than I’m used to in my normal life. In my normal life it’s like, I wake up and I am running until I pass out at night. And that’s the pace that I set. In fact, I’ve got so many friends and coworkers and employees and people who are like, “Man, I do not know how you keep this pace up all the time.” But that’s kind of my pace and I love it and it’s like my normal thing. So here I’m at Bear Lake and we’re sitting at the lake and it’s like, there’s no pace. We’re on the sidelines just chilling and I’m freaking out. Must run, gotta create something, what do I do? So a couple of times I sneak my phone away and start looking at stuff and I go through all my messages and everything and then I’m kind of done. So I spent some time going, you know when you have Instagram or Facebook, it’s like your messages that your friends and family send you, but then there’s another tab of people who aren’t your friends and they message you, it just kind of goes in there. So if you want to them, you can. So I decided to explore in the other tab, and first off, I want to warn you before you look in that tab, if you think the comments that are public are mean and brutal, the comments on the other tab are even worse. And I want to caveat first off by saying, I know that people have it worse than me. So I’m not going to, in fact, I’ve got a friend, someone in our Clickfunnels community who was showing me, she gets men, men send her the most vulgar, horrible things to the point where I would love to fly out and just take these people out. Anyway, so I don’t get much of that, thankfully, so I do understand that there is worse. But I do want to give you a snapshot of what I saw today, because it’s kind of like that Adam Sandler movie where it’s like, ‘They’re all going to laugh at you.” Yes, there are going to be people laughing at you as you do this thing and they’re going to make fun of you and everything you say. No matter strong of a stance you have one way or the other, people are going to attack you. And it was just kind of a, today was an interesting day to kind of see some of that stuff, so I’ll share some of them. One of them was somebody, I was posting pictures of my kids, and me and my family on vacation. And this person had been sending me messages, and I didn’t realize this until I looked in the other tab and started scrolling up, for over a year. Hundreds of messages talking to me about how horrible of a person I am that I have 5 kids, and I’m causing over population and I’m killing the world and killing these things because I have these kids. You think like, ‘Oh Russell, you have this cute little family and your kids are so awesome. And you’re a dad who’s trying his best to help raise them in the best way.” all these kind of things. But it’s like, no there’s people on the other side saying you are ruining the planet because you have so many kids. This other one where we had just gone to Waffle Me Up and we did take home because Covid rules, you can’t eat at a restaurant, so they put them in these Styrofoam, not Styrofoam, they were actually like cardboard boxes. I don’t know. So we brought them home, we were eating them, and I look at this thing and I went to the other folder, and there was a message from some guy and I start reading it. And there is hundreds of messages over the last two years of this person commenting on every single thing I’m doing that’s destroying the environment. Talking about how the plastic forks were, “How can you care about these other causes when you’re destroying the environment with your plastic forks? And you’re this thing and you’re that thing.” And I had a picture of my jeep, I saw a month earlier, and it’s like, “You’re destroying the ozone layer with that jeep.” And just ripping on me, how horrible a person I am because I use basic products, just stuff. There’s that one right. I’m trying to think of all of them now, there’s so many. Oh with, right now as I’m recording this, it’s world trafficking day, so I’m talking about OUR and how we’re raising money. And you’d think that would be a positive thing, like “Hey Russell, you’re trying to save kids from sex slavery. That’s a noble cause, you should do that.” And you think that everybody in the world would be like, “Yes, Russell that is a good noble cause.” But it is not the case. Instead what happens is there are so many people that are angry with me. Saying, “Oh Russell, you’re a white savior, trying to save these little kids. Blah, blah, blah.” Thing after thing after thing. “Why don’t you care about people in your own home town? There’s problems happening in your own town? Why do you have to go help people outside the country?” tons of negative around that. And then I had other people that were yelling at me because I had shared Jermaine Griggs post who is one of my black friends who spoke at Funnel Hacking Live and he made a really good post about kind of his struggles with stuff. So I posted that, and somebody yelled at me, “Why are you concerning yourself with these kind of topics when there’s kids being taken away, sex slavery. You should be focusing on those efforts.” I literally am doing both, I’m trying my best here. Anyway, that’s just a small sprinkle. It goes on and on, every post I make, as I see in my other folder, I’m getting attacked by at least 10-15 people. On every one, no matter what I post. Positive, negative, family, good things, bad things, raising money for charity, it’s the wrong charity. You’re helping these people, you didn’t do it right. On and on, it’s crazy. So I’m sharing this with you guys because an earlier Russell, 10 or 15, 20 years ago when I was getting started in this game, a lot of this stuff would have been too hard to for me to handle, it would have been, I probably would have stopped. I would have said, “It is not worth this.” But now that I’ve been doing this, this long, I’ve gotten pretty thick skin. And I care more about the missions than the haters and the people that are talking against it. And I understand that there’s so many soap boxes and so many things, and the reality is I agree with almost all of the people. Yeah, I should be doing more things for the environment, yes I should be doing more things to help kids get out of sex slavery. I’m doing my best. Yes, I should….. Everyone’s platforms are good, but it’s just when people take you trying to focus on the platforms that you’ve chosen and attacking your for those things, because it’s not the ones that they have. And I just want to remind all of you guys who are listening, first of be aware of that in yourself. If somebody, if their mission is to help people with anxiety, or help entrepreneurs, or help kids, or whatever their thing is, let them do their thing. That’s their calling, that’s what their gifts were created for. That’s what God called them to do that thing. So let them do that thing and be proud of them, even if it’s different from the thing that you’ve been called to do. Just because you’ve been called for this mission and that mission doesn’t mean you should be focusing on the opposite, or yelling at people because they’re not focusing on your mission and the thing that you care about. The guy who’s yelling at me about having my car, and having plastic things, that’s a great mission. That’s his calling and he should run with that. But cutting down other people because that’s not their mission shouldn’t be, isn’t going to help your mission grow. It’s like taking on the mantle, taking extreme ownership of it, and then running, and giving, and serving, and doing the thing that you’ve been called to do. Not criticizing people for following the callings and the missions that they’ve been called to do. Kind of an example is the other day Matt Maddix, who is Caleb Mattix’s dad, Matt’s awesome, he, I actually shared a really cool podcast a couple of weeks ago with you from him about the questions that he asks and it was, anyway, awesome podcast. Matt messaged me the other day and his mission that God called him to do is to work with fatherless kids and people in the streets, all sorts of stuff like that. And he shared all these things and was tagging me in everything and I messaged him, I said, “Hey man, I love this. It’s not my calling. My calling is to serve entrepreneurs and to serve people through these charities that I’ve already, you know, that I focus on. But man, I love you and I respect you and I support you because I know that’s your mission, I know what you’re trying to do. I will pay, I’ll give you money, I’ll give you time, I’ll help support your mission. But it’s not my mission, that’s your mission. I can’t go all in. I’m not going to spend the rest of my life doing it because it’s not my mission. These are the ones that I’ve been called to focus on.”But I support him and I love him and I’m grateful for him being the one who took the mantle and ran with those things. So I want you guys to understand that, because it’s funny, most of the people yelling at me, they weren’t people who didn’t have good intentions, they did, they just, I don’t know, wanted to attack my good intentions for whatever reason. A couple of other things I noticed in there, one was, and this one is interesting, if you guys don’t know Rachel Hollis, Rachel, she’s struggling right now because, I’m not going to go into her details, but I remember she was telling me when her first book came out, Girl, Wash Your Face, and Rachel is very Christian. And she said it was funny, the people that were closest to her, people who were other Christians, other Christian women beat her up more than anybody else. She’s like, “These are the people I was called to serve. I was trying to help. The people that I’m trying to help, the people like me were the most brutal.” And beat her up the most. And it’s interesting I got a message in my other box again from someone who’s husband started studying my things, so she got nervous and started following me and followed my instagram. And she’s like, “Because I looked at your account and you follow some people on Instagram who..” anyway, who she disagreed with. So she forbid her husband from following me anymore because she didn’t agree with some of the people I follow on Instagram. And I was like, “What?” I was so confused at first. So I went to my friends list, and I don’t have a ton of friends on Instagram, and I’m looking and I’m scrolling through it. And if you guys know what I do for my business, obviously, I’m a marketing guy and I help coach people in every market. So I help tons of people in the financial market, tons of people in the health and fitness market, tons of people in supplements, all these different things. So I follow the people that I coach and I also follow a lot of the influencers in all these different spaces because I want to understand the market so I can be a good coach and good mentor for these people that I work with. So I’m looking through it, and yes, some of the people I follow in the health and fitness space, some of my clients and my friends, they post pictures of them flexing at competitions, and some of them are bikini contests and they flex onstage and these things, and stuff like that. I’m like, “Is that what’s negative or something else?” I was looking at the OUR and there’s Tim Ballard sharing pictures of kids they’ve saved, like that. And I’m like,”Is that what it is?” I couldn’t find what was so negative but she was so upset about someone I was following because of whatever, I still don’t understand the reason. And she was like, “I’m an LDS.” So she’s Mormon like me and she’s like, “I’m just like you, and I can’t believe another LDS man would follow these people. So I’m forbidding my husband to learn from you because of that.” I’m just like, “I’m so confused.” It’s just so hard. So I think, a couple things. Number one, for all of us listening, stop judging each other. Everyone is here on a different mission, different calling, different thing they’re trying to do, love them and support them. Number two, quit judging people because of stupid stuff. Judging me because I follow some of my friends and clients on Instagram because I’m trying to coach them and help them and show them how they can increase their ads and things like that, and judging me because you didn’t like those people. That’s so weird and so against everything I believe in and you believe in and we should all believe in. And then the seconds side, which is kind of the more focal point of this, is just understanding. It happens to me, it happens to everyone. The fact that you start talking and sharing and publishing stuff, you’re going to get beat up a little bit. It’s going to be hard at first. I would encourage you to try and delete things, ignore them. Don’t rely upon it until your skin gets thicker and thicker. Because if you’re not careful it will stop you from continuing your mission, which is the biggest tragedy. You’re here to try and change some people’s lives, and if the people that are fighting against you, if they keep you from doing that, then they won. So while you’re waiting, while you’re getting your skin thicker, just delete those things, ignore them, forget about them, don’t focus on them. Focus on the positive. Focus on the people that are getting the right messages. Focus on the things that, you know, the positive reinforcements you get from your work. For me, I take pictures on my phone of every single positive thing that someone says about me, and I have a folder in my google images, and I have on Voxer, I star all the ones that people send me positive feedback. And on those days where I get beat up or I’m tired and I’m like, ‘Ah, why am I doing this?” I go back and I listen to them and I read them and those are the things that fuel me and keep me moving forward. So just be aware of that. It happens to the best of us, for everything. For me having too many kids I get beat up. For me using a plastic fork I get beat up, for me following my friends on Instagram, I get beat up. For every little thing, you’re going to get beat up. So just ignore it because it doesn’t matter. It’s not them that matters, it’s the people that are listening to you whose lives are being changed because of your message, your mission and the things you’re putting out there. So keep doing it, don’t stop. We need you, we need your voice, we need your message, your people are waiting to hear from you, so don’t stop. Keep doing it and it’ll be worth it in the end, I promise you that. With that said, I appreciate you all, thanks so much for listening, for paying attention and I’ll talk to you all again soon. Bye everybody.
Plant seeds for your business by constantly posting your content. Doing this lets you develop a backbone for prospects to funnel through. It does not matter if the content that you are putting out there is short form. The important thing is that you are constantly sharing your ideas for prospects to see. ----- Automated Transcript Below Dean Soto 0:00:00 Hey, this is Dean Soto, founder of FreedomInFiveMinutes.com and ProSulm.com and we're here again with another Freedom In Five Minutes podcast episode. Today's topic is this: The Key is to Sow as Many Seeds as Possible. That and more coming up. Dean Soto 0:00:30 Well, good morning on this chilly day. It's overcast. Hopefully, it starts raining over here. We’re out with the Luna Meister doing our normal walk. She's sniffing around. We are at it again. Dean Soto 0:00:44 So, when I first started doing anything entrepreneurial, I ran across a guy who is obviously very popular. Pretty much everyone knows him in the business world and that is Mr. Gary Vaynerchuk. When I first started, I read his book Crush It. Crush It. Dean Soto 0:01:11 So, I read his book Crush It and I immediately started — or so I thought — crushing it. I just was putting out a whole bunch of different content. I was reaching out to a whole bunch of people. I was literally killing myself trying to build my business at the time. Dean Soto 0:01:33 One of the things that I noticed right away was that it was very difficult. It was extremely difficult and I was literally like killing myself. I'd be up to one or two because you know he even talks about in the book like oh you should be up at all hours of the night. Dean Soto 0:01:56 A big part of that — I actually for a few years ended up not liking Gary Vaynerchuk at All. I honestly didn't because I was burning myself out a ton mainly because I didn't know what I was doing. I didn't have any sales experience and I didn't have really much of anything else and so I'd be up late. Dean Soto 0:02:28 If you go and search, you'll see some of my older Pro Sulum videos where I'd be up at 1 o'clock 2 o'clock in the morning talking about gosh I forgot what that Google product was. It was like a Google communication product. Dean Soto 0:02:45 Sorry, I’m eating some miners lettuce right now. What was that? It kind of — almost kind of looks like slack but anyway... They shut it down a long time ago and I was talking about that and how it only just really kind of random things. But those YouTube videos are still out there where I was trying to put out all this massive amount of content but really having no place for you to put the gas. The gas would just kind of spill all over the place. Dean Soto 0:03:19 If you had a car and you went to the gas station and you didn't know where the actual gas tank was and so you just kind of start spraying the car with gas hoping that somehow the gas is going to get inside the car somehow. Dean Soto 0:03:38 Of course, you look retarded which is exactly the way I looked. But you know, you're spraying gasoline all over this car and because of that, you end up just making yourself look like an idiot and your car doesn't work. That's the same way it was for me. I didn't really have a sales system. I didn't have anything to sell people and so it was just this massive amount of content but nowhere for them to go and actually buy things which would then sustain me to continue to do more content and back and forth back. Dean Soto 0:04:21 For a long time, I avoided doing content in general because of that very reason I avoided. I had burned myself out so much that I would do content, I would see some results and then I'd stop and I do content I see some results and then I would stop because I just really didn't like that feeling of I really didn't like that feeling of you know I don't want to put it off of starting and burning myself out with all of this content that's being put outright. Dean Soto 0:04:59 Well after a while I definitely noticed when people did. When content was being made on a regular basis, people did interact and found it valuable. You're always your worst critic. And so, I'm thinking, “Whatever it's not that big of a deal. I'm not that great at whatever it is I'm trying to explain.” Dean Soto 0:05:29 But over and over again as long as the content was being put out, people were refining value of some sort over time. But I still would consistently stop. I would consistently just put something out and then stop. I was a good consistent stopper because I really didn't have a system for all of that content. Dean Soto 0:05:54 Fast forward today, I have a system that was developed by me as well as it was developed by — it was actually refined by my core 5 staff really really well. It was made into something that's really really awesome. Dean Soto 0:06:19 So, whenever these podcasts go out, they do the blog post into transcripts. They do the show notes. They do all this different stuff and it turns into something that's really awesome. Dean Soto 0:06:31 That allows me to focus on the content while they create the backbone around it and what's been really neat is that it's allowed me to sow seeds. Dean Soto 0:06:47 It's allowed me to sow a lot of different seeds whether it's video or audio. I'm going to be into some more video type stuff so that when videos come out there will be clips and there'll be different things like that based around those videos and put on two different types of content syndication formats and things like that. Dean Soto 0:07:16 But one thing that has allowed me to see is that the more you sow, the more that you're going to reap. Now, one of my mentors Jermaine Griggs mentioned before is that done is better than perfect. Done is always better than perfect. The more that you are able to just put something out there and obviously you don't want it to be crappy but the more that you're able to put something out there for the world to see and the more chances there are that somebody's going to see it and find value. Dean Soto 0:07:57 In fact, just recently I've been hammering LinkedIn with content because I want out not just because of lead generation which that's a big part is there's literally no way I can continue doing what I'm doing unless I had customers coming through multiple channels right. Dean Soto 0:08:17 There is literally no way it's just not going to happen. It's not possible. But I hammer LinkedIn because that is where I can meet and interact with my target market — the people that would find the most value in what I'm talking about, what I'm saying, what I'm doing. Dean Soto 0:08:47 So much so that not only — so I'll give you kind of a seek the secret sauce at least for now of the way that we target LinkedIn and I might actually end up changing this in the next few weeks to even be more powerful because I have been seeing results and I have been able to bless people who have become clients of ProSulum through LinkedIn — through that avenue. Dean Soto 0:09:24 The first and foremost is that I try to automate as much as possible the actual connections in LinkedIn so this is my way of sowing seeds. If you've listened to past podcasts you'll know that there are three ways of automation. Dean Soto 0:09:47 There's the manual automation — something that has to be done by someone. There's automatic automation, the technological automation where something can be done completely by a computer program. Dean Soto 0:09:59 And then, there's the hybrid automation where part of it's done by a computer program or some kind of automated thing. And the other part of it's done by the person. Dean Soto 0:10:18 It's kind of a mix of the two. Well, with the LinkedIn automation I utilized a lot of stuff to connect with people — to reach out and endorse people, add value to people's lives and then I also have a calendar that is more of a manual automation thing where I create content based around a specific topic every day and that content all of that allows me to connect with the right people. Dean Soto 0:10:50 It allows me to scale. It allows me to scale the messages that I put out on a regular basis and it allows me to then sell over time the concepts that I have so that's to bless more and more people over time. Dean Soto 0:11:20 So, all that being said, I have all these things going on from that automation standpoint. I create all this content, and put all this stuff out and this is not about me. Dean Soto 0:11:40 Look at all the stuff that I'm doing you can do this too in your respective platform where you can utilize all these different tools to kind of till the soil so to speak. And then so when you are planting seeds when you are putting content out there when you are asking for a sale when you are talking about your business the soil is already tilled so that you've given so much value ahead of time. Dean Soto 0:12:07 When somebody's ready to buy, they buy not because you had to sell them on the spot and you know they didn't have buyer's remorse and things like that but because you have given so much value ahead of time that they are they have really now had no choice not to buy because they see that, “Wow if you're giving away all this value why would I not — like, whatever I'm buying from you has to be even better, right?” Dean Soto 0:12:38 What's the point of all this? The whole point of all this is that once you have developed kind of a system like a backbone to keep. to that where you know where you're gonna send people in order for them to purchase and to put fuel into the car that is your business once you have figured that out. And the more that you can put ideas out there on a regular basis and it could be short short short ideas. Dean Soto 0:13:12 If you ever go to my LinkedIn profile and you check the content that goes out, it's relatively short like all my videos are less than 10 minutes long. Purposely because of LinkedIn all of my posts are relatively short. Dean Soto 0:13:31 I share a lot of different things that are interesting to me and comment on them — kind of curate them. And it's through that — it's through that that I'm able to share, I'm able to get people on board on my mentality — and kind of indoctrinated into a different way of thinking that's going to benefit them and over time it just means more and more clients more and more customers. Dean Soto 0:14:10 and so what can you do right now in your perspective foot platform whether it's LinkedIn or Twitter or Facebook or wherever where you can just continually sow seeds where you can continually sow more and more seeds that allow your company to grow that allows your company to bless other people. Dean Soto 0:14:31 I want to challenge you to do that right now. I do have this one calendar. It's not mine and I'm not gonna get any affiliate income from this at all but I think her name is Lindsey Padilla it's on Wednesday. It's called On Course Social. She has a really good calendar for like the next three years It will give you ideas of what to post every day for your social media accounts and I found that it has been awesome so definitely want to check that out and yeah I would just Google search her. I think it's Lindsay Padilla. Do a Google search on that pretty awesome resource. It works well and it only gives you one tip a day so you gotta have to fill in everything else. But it's a great start. Dean Soto 0:15:37 What can you do? What seeds can use today in your business and in your platform that allows other people to find a ton of value in what you're doing? All right, so this is Dean Soto I'm gonna finish the rest of my day and I will see you in the next Freedom In Five Minutes podcast episode.
Nobody and nothing is perfect. As a matter of fact, perfectionism is the lowest standard to set yourself because it does not exist. Perfectionism is unobtainable, so it does not exist. Besides, you do not need to do something perfectly because 90% of the time, it’s going to work anyway even if there are a few mistakes. The more that you can avoid paralysis by analysis, the more you can get things done and connect with your people. In this episode, let us look at ways to do tasks better and faster so you can learn what works and what doesn't right away— rather than just sit there, wonder, hope, and be scared of submitting imperfect tasks. ----- Automated Transcript Below Dean Soto 0:00 Hey, this is Dean Soto founder of FreedomInFiveMinutes.com and ProSulum.com P R O S U L U M .com. And we're here again with another Freedom In Five Minutes Podcast episode. Today's topic is this: Dean Soto 0:21 Done is Always Better than Perfect. That and more, coming up. Dean Soto 0:34 We're out again with the Luna Meister - hanging & chilling like villains. And today's a good day yet again. Another good day. Who would have imagined? It's another good day in Central California. Dean Soto 0:48 We're running and walking around on the acreage. We have snakes now. Snakes are starting to show back up. Starting to show back up. Rattlesnakes, the good kind of snakes, and all of those buggers are starting to show up again. Dean Soto 1:07 So yay... That's why we got some cats. We got more cats. We want more cats. Give me as many cats as possible to keep them snakes away. I want them gone. Dean Soto 1:26 So a couple of things have been happening. So I've been lately doing a lot of LinkedIn marketing, and I have just been using it a lot more. I've been scheduling posts. I've been really trying to build my presence on LinkedIn and doing everything from automation to different types of automation tips, different types of scheduling, different types of things like that. All the way to reaching out to people and connecting or endorsing all this other stuff. And a lot of it is automated, as usual — per normal Freedom In Five Minutes and Pro Sulum fashion. Everything has a system, everything is automated, right? Dean Soto 2:20 And so, one of the cool things about that is really just seeing that the more consistent you are, the more that you just put stuff out there. The more things happen. And this is something that a lot of people have had trouble in the past. So anyway, let me get to the story. I'm gonna get to the story. I'm not gonna just start to lecture. Dean Soto 2:50 Alright, so there were a couple of different things. One, I got this content scheduling calendar, I've forgotten who the name was where I got it. It was called On Board or OnBoard Social Media or On-Board Social or something like that. Dean Soto 3:09 I bet you if you were to Google that you'd be able to find it. But OnBoard Social is a cool little calendar that I got for 27 bucks. I found it off of an Instagram ad. And normally I don't. Dean Soto 3:23 Normally I don't get stuff like that. I'm not a big social media type guy. All of my social media stuff in the past that has worked has been through one-on-one connections, where I knew somebody was gonna be somewhere. I reach out to them on social media. I go talk to them, meet them, and then now I can talk to him on social media from then on, right? Dean Soto 3:45 Well, so I got this calendar, and it's pretty cool for basically the next three years. It gives you an idea of what to write and what to talk about during that day. And then I scatter in a couple of things. So what I do with social media is the first thing I do. So I use Hootsuite. Hootsuite is the major tool that I use just because I like that they have auto-scheduling, Dean Soto 4:20 I am auto-scheduling it because you have Buffer...you can select what times you want things to be scheduled. They have a whole bunch of different – So, Buffer is a different app, I should say. You have Buffer, which is a different app. Dean Soto 4:33 You have a whole bunch of different other apps that allow you to create a schedule. I don't want to create a schedule baby. I just want to press the button, let it schedule whatever for me and let me move on my way. That's what I want. I don't want any other funny business. Dean Soto 4:34 Okay, just let me press the button. You figure out what the best time is and let's go So, I get that. So I have Hootsuite. I got that calendar. Dean Soto 5:05 The cool thing about that calendar too is that it follows a system. It's called ACES that she created. So ACES. So A C E S it's an acronym. It stands for authority. So you have an authority post. The C means connection post. Something that connects people to you. An engagement post where you engage somebody else and you tag somebody else. And then a sizzle post. The sizzle post, I believe only comes after doing the first three a couple of times. Dean Soto 5:42 So, I want to say it's like every six of the A, C, and E's. You then get the S which is sizzle. Which is talking about your sales — like different types of sales? Things like you know, discovery calls or something, getting somebody to come and opt-in for your email or sale that you have — things like that. Dean Soto 6:03 And, and so you said that it comes only every once in a while. Okay. So the next thing that — so the cool thing about that is it really gives a really cool and systematic approach to at least having the idea of what I want this day to be around. Dean Soto 6:34 And so on top of that, I'll have different posts from Mashable. I have different articles. I post different things from all of these different content sites. the Signal Versus Noise, blog, all these different places that I find very interesting posts from. I'll put that out there. Also, I do different quotes from people that are — but then I also do my own quotes. So I'll do my own quotes, which are things like, you know, that's one of the last things that I did was, if you think you're the only one that can do something, you're wrong. It's something in your business, you're wrong. And I believe that. Dean Soto 7:13 I believe that I am not the only one that can even do these podcasts. That I can actually outsource these podcasts. And guess what I have in the past with the Online Empire Academy, I outsourced my entire podcast to a wonderful guy named Josh Woodward and he did a really fabulous job. Dean Soto 7:29 Okay. So, I mean, the entire podcast and I'm not joking. The entire — everything from interviews to the podcast itself to the podcast processing. Everything. Okay. So, all of that can definitely be outsourced to somebody else. Dean Soto 7:52 So, all that being said, one of the things that push when you have a system and you know, you're going to do consistently, the thing that what pushed me was to start putting a whole bunch of content out there. My own content, other people's content. Dean Soto 8:10 And I actually had somebody who asked me, "Hey, do you actually have a training course on the stuff that you're talking about?" Dean Soto 8:20 And so, I wrote back and I said, "Well, we usually get people hooked up with VSA's. But I do have a training course." Dean Soto 8:28 And I gave them a link to the training course. And he started taking training courses. And this is somebody who, you know, he actually works for someone that's very popular — very, very well known. And a super nice guy, and it was awesome. Dean Soto 8:42 And so he messaged. He actually started taking the course. And then he messaged me back on LinkedIn. Now, this is all just out of the blue. Just all from doing the content stuff. And doing the different types of automation and endorsing and reaching out to people and stuff. He emails me. Dean Soto 9:00 So he messaged me back on LinkedIn and said, "Hey, your ClickFunnels affiliate badge is on by default." Dean Soto 9:09 So what ClickFunnels does is, even though you've paid for ClickFunnels, they will put a little badge that pops up by default. It says, "Hey, this was made by ClickFunnels." Dean Soto 9:23 And I mean, the good thing is that it gives you – and it's like a little affiliate badge so they'll give you credit if someone buys. I actually had someone purchase ClickFunnels and I get monthly revenue from that little badge. But I didn't realize. I actually did not realize that that badge was showing up on all of my course pages. And because it – just by default, you just don't think about it. Dean Soto 9:47 You don't think of turning that thing off. You think of —, usually a software will be the opposite. It will be default off and you have to choose to have this affiliate badge on. But in this particular circumstance, it defaulted "On". Okay. Dean Soto 10:06 And so I didn't think about it, I didn't even realize that it was on until he had messaged me. And the thing is that this training course has been up for months. And several people have gone through it. Dean Soto 10:21 And so he would just say, you know, "It could be a little bit distracting and so on and so forth." Dean Soto 10:27 And he's totally right. And so I had to go through six different pages and turn the whole thing off. And then I went through all the opt-ins that I had created, and they had the affiliate badge on, and so I turned all those off because it was a pain in the butt. Dean Soto 10:47 Obviously, I don't want that showing up but it was a pain in the butt getting all that stuff done. But that's not the point. Okay, that's not the point. The point of this is that they were up. The pages were up, people were going through the course. Dean Soto 11:06 Did he say, "Hey, the affiliate badge is on? I'm not going to go through this course. Because of that, I'm not going to listen to a word you say, you are done. You're a big dum dum. You had the affiliate badge thing up and you obviously are not perfect. So I'm not going to listen to you." Dean Soto 11:29 Of course not. No. He's like – he basically was being super helpful and helped me to help. Dean Soto 11:38 He just basically was like, "Hey, you know you have this on. You might want to turn this off because it can be a little distracting." Dean Soto 11:47 And he just kept going on with the training course. That is awesome. But there are a lot of people, including myself at some point In time, that would have been like, "Well, you should have checked that out in the first place. Oh, you should never put anything out. Unless it's absolutely perfect. You don't have five quality control checks. I have 17 people look at the thing before it goes out." Dean Soto 12:23 But here's the thing, whether it was perfect or not, the person is still listening to my training course. And still liking it. So I learned this from a mentor of mine named Jermaine Griggs, which I've mentioned several times in the podcast. Dean Soto 12:42 He learned it from I believe his grandma, that done is better than perfect. Done is better than perfect. 90% of the time, when you complete something, it's gonna be fine. And if it's not, you know, like, just as in this example, what happened? Nothing, right? Nothing at all. Dean Soto 13:10 There is nothing that came from this other than me, thanking Him and us continuing to connect even more. Right. And I'll give you one other example. This is an example from a client. Dean Soto 13:27 So I always tell clients who have our Virtual Systems Architects, that when you're doing these videos, if something is going to be pretty important like it's going to go out to somebody, and you know you want to, you want to make it. You want to make it to where, you know it is going to be perfect most of the time, if not all the time. You know, because you're doing videos and the videos are the ones that you know, you're getting everything documented based on those videos. Dean Soto 13:58 At the end of the video, you know, you spent five minutes creating that video, just at the end of the video, just say, "Hey, here's the quality control check for this test that you're doing. Every time you're done with this task, I want you to check these three things or check these five things. I want you to check here and here and make sure that everything is correct." Dean Soto 14:22 And so I had this client who sent a rather than doing a video and creating a process. He sent an email to his Virtual Systems Architect. His VSA at $9.50 per hour — at least as of recording this. Oh, they will automate and systemize everything in your business for you. Dean Soto 14:50 So he goes and sends this email that kind of outlines what needs to be done for this particular task. Well Because there was no quality control check and because it wasn't as clear as it could be. Because email is like one of the least clear ways of creating a process or a task. Because it was not as clear as it could be. The VSA ended up messing up. And it was essentially a "Thank you." to donors for this nonprofit. So pretty major companies who donated to the nonprofit — the event that they were having. And the email that went out there were these merge fields where it said "(Your Company), (First Name), and so on. Dean Soto 15:54 So she did the first name. She did all of that, but she accidentally forgot (Your Company). The merge field for (Your Company) Right? So she accidentally forgot that merge field. Dean Soto 16:10 And so the email went out and said, "Hey, you know, Tim, or whoever it was. Hey, Tim, thank you so much for supporting this nonprofit event. Bah, bah, bah, bah, we couldn't have done it without you, and the support of (Your Company). And it was obvious — it was in red. So it was an obvious merge field thing. Actually, I don't think it was red. I think the feedback back was in red from the person. Dean Soto 16:45 But uh, so the guy writes back and says — No, so the client writes back to the VSA, copies me, copies the Account Manager and says "Hey, how can I communicate more clearly? What needs to be done here?" Dean Soto 17:12 Good job my love. Oh, nice. Um, I think — sorry it's chores time. I think feeding Luna should be it. I'll handle the chickens. Yeah, that's it. Dean Soto 17:36 Um so anyway, he said you know "How can I be more clear? But when he forwarded the email response from his donor... his donor said — because it also requested something from the donor, you know, "Hey, could you do bah bah, bah." Dean Soto 18:14 The donor just simply said, "Hey, so and so yes. When would you like... when would you need this by?' Dean Soto 18:22 That's it. The thing wasn't perfect, right? wasn't perfect. It had a merge field thing and still got the job done. Dean Soto 18:34 The person was just like, "Okay, yeah, no problem. When do you need this?" Dean Soto 18:38 Almost as if they didn't even notice it. Right. And that's the thing. Yeah, no. Things don't go well. Would it have been better had it been totally perfect? Yeah, of course. But a lot of times when we do stuff, the job still gets done. Right. Everything still gets done. Dean Soto 18:59 I'm not saying to try and be accurate and perfect or anything like that. But a lot of times we get paralysis by analysis, right? And we don't want to not do something simply because we have 15 people checking it before it goes out. Dean Soto 19:22 So by the time, it does go out, it's not even fun and valuable anymore. It's not even relevant anymore. And so the more that we are able to take that analysis by paralysis — that paralysis by analysis away we can get more content out there. More things out there. Connect more and reach out to more people. We can do it faster, we can do it better and actually learn what works and what doesn't, rather than just sit there and wonder and hope and be scared and have fear. Dean Soto 20:05 So done is better than perfect, always. Done is always better than perfect. All right, this is Dean Soto. Freedom In Five Minutes. FreedomInFiveMinutes.com and I will see you in the next Freedom In Five Minutes Podcast episode.
“Botting” is the process of using software automation to perform tasks. It’s a very popular tool in social media. However, it is frowned upon among video game consumers and developers. There is a proper time and situation to use bots. To name a few: in business systems and processes, and in social media interactions. It is important that you know exactly in which situations you should offload your tasks and automate them so that you are able to scale personal attention. ----- Automated Transcript Below: Dean Soto 0:00 Hey. This is Dean Soto – founder of FreedomInFiveMinutes.com and ProSulum.com and we're here again with another Freedom In Five Minutes Podcast episode. Dean Soto 0:14 Today's topic is this: How Multiplayer Online Video Games Teach You to be a Massive Consumer. That and more, coming up. Dean Soto 0:32 Good morning! Hey. So, if you have not gone to Google and typed in Freedom In Five Minutes Podcast you better go do that right now. If you go to Google, type in Freedom In Five minutes Podcast, and you type in Apple Podcasts after that... Freedom In Five Minutes Apple Podcasts. It'll take you to the place where you can subscribe to this podcast on Apple iTunes. You could do the same thing with Spotify. Do that. Type in Freedom In Five Minutes Podcast Spotify or Stitcher or many, many other places. You'll be able to get this whenever you want on your mobile device and anything else. You'll be subscribed and you'll get the latest and greatest. You will absolutely love it. Dean Soto 1:27 So every now and again. I get this hankering. I get this hankering for some botting. That doesn't even make sense—botting. B-O-T-T-I-N-G. There are games out there where that is a big no-no. Nobody. Don't you bot? Dean Soto 1:56 What the heck is a bot? What are you talking about? Botting. Dean? Well, a bot is something that is essentially a robot that does all of the things for you. It gives you all of the... it basically runs the game, and does all of the quests and does all of this stuff for you. Now, why is that a bad thing? It's a bad thing because they want you to consume and they want you to play fair, right? They want you to play fair in this game. Dean Soto 2:30 Well, for a long time, I actually can't believe it's already been almost two years. For a long time, I've been playing this game called Final Fantasy 14. Really cool game. The whole Final Fantasy series is a really neat series. I actually play the Final Fantasy series with my oldest daughter, we're actually playing Final Fantasy seven. They are going to be making a remake of Final Fantasy seven which is good. It'd be pretty interesting and cool. But we are playing Final Fantasy seven. Dean Soto 3:06 The thing that we love about these types of games... not all of them. Not all of the Final Fantasy series is that great. But for the most part, the storylines are really really cool. And it has a lot of emotional and very archetypal images. And one of our favorite games is a game called Chrono Trigger. Which is pretty dang... I love that game. Anyway, I digress. So for the past two years, I've enjoyed playing this game not because of the storyline, but because I'm able to easily bot the game. I'm able to easily automatically do things within the game where I can program some bots to go and do various things, there's a lot of tools that you can do that you can use that allow you to do that. Dean Soto 4:12 Well, the other night... Every now and then I'll stop the subscription because it does get expensive, especially if you try and run four bots at the same time. So it can run its own party. It's doing all that stuff all by itself, within a party of four different robots. Dean Soto 4:32 So I'm going through this fantasy land and doing all that jazz. And I turn off the computer and they're running these dungeons where really nobody's supposed to be able to even know. Like, be able to see you. You can run this. Let this thing run and nobody's gonna catch you botting or anything like that. And this morning, I woke up. And I see a little message from someone named "applesauce". Which is a...you can name your character whatever you want. But it said, "H Max Bot? LOL." which I'm guessing is some type of bot software or something like that. Some different types of software that I use. Dean Soto 5:24 And I'm like, "Ah, crud." Like, how does someone catch me? Because what they can do is they can then report you. And then you'll get your account suspended. And I've had my account suspended many many times. And usually, after a while though, they won't even tell me sometimes how long they're going to suspend. They just suspend and you have to go with it, whatever it is. And then after a while, I'll go and try to log into one of my accounts and I'm Like, "Oh, cool, I'm back." I'm guessing the reason they do that is because it's money. They're getting their money. They're suspending for 7 days or 30 days or whatever. But they're like "Yeah you know we don't mind having the money." It's not that big of a deal. You know because you have people... Anyway all that being said... Why am I even saying this? So I see this person and my initial reaction is like "Dang, all that work. All that. Now, I have to go back to do all this again and then I have to go back to not..." I don't play the game by itself like I just have to go back to doing something else and you know, waiting it out and stuff. Dean Soto 6:40 Like that sucks. You know, I just started up again, just started botting and one of the things that personally I love in this whole systems thing that goes on with the business. I love seeing things work by themselves and knowing that in the background, it's doing the work for me. It's giving value, right? Dean Soto 7:04 Well, these massively multiplayer online games they want you to consume. They want you to sit there literally for hours and hours and hours and hours a day and they want you to get so consumed. That when a new gear comes out or new bonuses comes out: new extensions, new expansions, etc... You're going to be one of the first to grab them because you want that extra edge right? You want that extra thing or that new piece of entertainment. Dean Soto 7:47 They want you to have that going on in your head. And literally, if I look... So these characters are maxed out now. Maxed out characters essentially, for the most part. And if I were to sit there and max out just one of these characters, sit there, doing it all alone, pressing the button. I literally... if I count the number of hours, it's in the hundreds, if not thousands, of hours on this thing, and that's what they want you to do. Dean Soto 8:33 They want you to if you're mining for gold and for resources and things, they want you traveling by yourself over to the thing, pressing the button a couple of times, go into the next one, pressing another button a couple of times and going into the next one pressing another button. They want you fighting, they want you doing the quest, they want you doing all of that stuff. Because the more that they can suck you into that repetition. The more that they're able to consume off of you, like a vampire, and don't get me wrong like it's business right? it's business. Dean Soto 9:09 It's part of the success of this game, so to speak. And you know, they also want you to... they want things to be a little bit fair, right? They want people who who are doing this to not feel like "Hey, but this guy over here...I'm playing on this PlayStation but this guy on the PC, he's able to bot and I'm sitting here for hours and hours and hours and this guy is able to just do you know, press a button and let the thing go. That's not fair." Dean Soto 9:45 Which is totally understandable. But it's the same thing as in businesses. This is what I'm preaching on. Oh, man. Same thing in business. This is so important because a lot of other businesses—a lot of businesspeople say because I have friends who run multi-million dollar businesses and some of them literally think it's not fair. It's not fair to have something that is just doing its thing like a bot. A business that's just doing its thing. And it's funny because I used to have this weird thing where these guys were making millions. My friends are making millions. People that I look up to, they're making millions of dollars in revenue, it's amazing. And here I am, you know, building a cathouse. Here I am spending most of my time in the morning chatting with my family having breakfast, going out, building a cat house, cutting down poison ivy, doing all this stuff. And this is not real. This is not like this is not the way it should be in business, but it's actually the opposite. Where they're like, more and more they're like, "Man I wish I had the cheat code like that." And I'm like you can! Why do you think you can't do that? Why do you think you can't get the cheat code? Some of them have. Some of them got Virtual Systems Architects from Freedom In Five Minutes and ProSulum.com. And they did get the cheat code. Dean Soto 11:45 But some feel like it's cheating, some feel like, there's a little bit of a botting situation, right? That you would find with some of these types of video games. So why am I bringing this up? One was just the fact that I'm like, "Oh crap." That I got caught yet again. So I'm sure my $15 per bot or whatever for the month is going to be wasted a little bit because they will not let me play for a while. Dean Soto 12:22 Two, it shows you that we are taught even in video games. Not everything is taught in school. We're taught in video games. We're taught in a lot of different ways that we have to be the ones to do everything. That's the only fair way. Dean Soto 12:50 We have to be the ones. You're the one with the skill. You're the one summoning the health angel of whatever...Asgard. You're the one that can do the ice spell. You're the only one that can do all of that because you're the hero. You're the hero of Final Fantasy 17,000. No, you're a zero. Dean Soto 13:21 If you're literally spending our like thousands of hours doing something that somebody else could do or something that you could program you're not. And I'm not taking away from your creativity. This is funny because as I'm doing speaking engagements, this is one of the things that comes up a lot. That you are the creative one. Create! You create the systems. You create the environment, the systems, the processes, all of that. Dean Soto 13:52 And now, you then are able to make that into a process that someone can do. And you can see this happen over and over with things that people think is absolutely impossible. Right? But not only that, it is having the internal side where you're okay with doing that. You're okay with offloading. You're okay with giving somebody else the keys to the Ferrari that you've built with your own hands, your own custom Ferrari that nobody else has in the entire world. Dean Soto 14:37 You're okay with handing the keys over to that. And so, what now is something that you're doing, could be watching Netflix. It could be playing massively multiplayer online games. It could be stuff in your business that you won't simply let go of. Even though you could, what are some things right now that are consuming your time when they really don't need to. Dean Soto 15:14 I want you to be suspended from doing that. I want you to be banned from doing that for 30 days. But give it a try. Give it a try. Give "create" a process. Create a process document. If you have a Virtual Systems Architect, you can do that in five minutes. Start getting that going. Because the sooner you get started getting that going, the sooner you're going to be able to absolutely enjoy the massively multiplayer game of life. Dean Soto 15:49 Alright, so this is Dean Soto. I'm going to continue my walk with the Luna Meister. So if you haven't checked out FreedomInFiveMinutes.com, go check that out. We have a business process scorecard. We have a masterclass there. Actually, I also have a four video series over at ProSulum.com. I'm gonna be doing a lot of cool automation in the next few weeks that's going to be really surprising. Dean Soto 16:15 We're gonna see all the things you can do when you start trying to scale yourself and systemize yourself and scale, as Jermaine Griggs would say, my mentor. Scale Personal Attention. I will catch you in the next Freedom In Five Minutes Podcast episode.
In this podcast episode, we talk about how automation and scaling your business does not necessarily mean becoming impersonal with your clients. It can be a way of showing love and appreciation to them. Learn how systems and automation can help you create a foolproof customer experience where no customer will be left hanging. ----- Automated Transcript Below: Dean Soto 0:00 Hey! This is Dean Soto, founder of FreedomInFiveMinutes.com and ProSulum.com. P-R-O-S-U-LU-M.com. We're here again with another Freedom In Five Minutes podcast episode. Today's topic is this: Dean Soto 0:21 I Systemize Because I Love You. That and more, coming up. Dean Soto 0:29 Well, good morning! And hey, if you have not subscribed to the Freedom In Five Minutes podcast, Dean Soto 0:35 go to Google and whether you like Dean Soto 0:39 Apple podcasts, Spotify, Stitcher or whatever it might be... Just type Freedom In Five Minutes and Apple podcasts; or Freedom In Five Minutes and Spotify; or Freedom In Five Minutes and Stitcher Radio. Dean Soto 0:59 And you will get the ability to subscribe using your favorite platform to this podcast. So we're at a couple of hundred episodes. We're in the hundreds of episodes so far and if you have not subscribed yet... What is going on? You've got to get subscribed. Sounded like sound like a... Have you ever seen Homestar Runner? That was one of my favorite cartoons when it was still big and popular. They had a tarantula– No, I forgot. It was the rock band the hair rock band. And that's what the lead singer sounded like. Dean Soto 1:41 You gotta subscribe. Anyway, Luna is just running around. I'm out on my land. And let's get into this episode. Dean Soto 1:58 I'm on the board of a particular ministry that does amazing, amazing work. They actually have grown so much in the last few years. To the point where their last conference that happened in January sold out. And they actually had to get more. They had to get more people in there. I think it was like 3000 people. And they had to figure out how they could get more people in there. It looks like it's going to be 6000 people this next year, which is great. The thing about this particular ministry is the person who heads it... One, he's a really good friend; and two, he has the mindset of really being a good steward of his money – of the money that's been entrusted to him. He is being a really, really good steward of that money. Dean Soto 3:07 If you're going to be a good steward of anything, you want to make sure that you get the most bang for your buck. You want to make sure that you get the most out of whatever it is you are spending. It could be money, it could be time. It could be anything. It doesn't necessarily have to be money. For example, if you have a homestead and you want to get as many eggs as you can out of your chickens while making them as happy as possible. Or with your parenting, you want your kids to get the most out of life without spoiling them. Different things like that. Well, this particular person is really good at utilizing his resources to maximum As much as possible, Dean Soto 4:03 I had a phone call with him. He uses VSAs from Pro Sulum and FreedomInFiveMinutes.com and he uses Virtual Systems Architects for his ministry. They do everything from reaching out to donors, to talking with new donors, to handling new people who come into the membership site that have content and everything like that. They do all the process documentation, all of that type of stuff. It's pretty amazing what they're able to do. And they have one guy. One guy. This one guy is handling so many different things. And it has been really helping the organization tremendously. And one of the things that I started sharing with my friend is that... Dean Soto 4:57 It was funny because he was talking about wanting to build the organization and scale the organization. But at the same time, he still wants to have that personal touch. He said essentially that, "If it grows, it's not going to be as personal, I know that but you know, I still want to do that as much as possible." And I rebuked him. I rebuked him and I said, "No, you don't have to get impersonal." Dean Soto 5:41 No. So I said, "You know what? It's quite the opposite. The cool thing is now we have access to so many different tools that literally would have cost thousands of dollars per month to be able to do. And we now have these tools at our disposal that allow us to be personal, but still have run a small-ish organization." Dean Soto 6:17 So I started talking to him, I'm like, "Look, my organization does everything from sending text messages to the handwritten cards in the mail, to gifts in the mail, to phone calls, voicemails and a whole bunch of different things. There's a whole mess of stuff that we do which completely wow our customers. It's because we're scaling." Dean Soto 6:55 It is what Jermaine Griggs calls – one of my mentors – we are scaling personal attention. It doesn't matter if we have one customer or if we have 1000 customers because of what we – the data that we gather – because of the information that we are able to use in cards and we're able to use to trigger different things. We're able to give a personal touch. Dean Soto 7:28 Even when we're we're a one person organization, a five person organization, a 10 person organization. We're able to touch thousands of people and continue to be profitable. At the same time, wow our customers. Dean Soto 7:57 And maximize the money and resources that we have. Okay, now is that because "Gosh, Dean, you're just so genius and that's why because you're the Freedom In Five Minutes guy. You're the Pro Sulum guy that has these Virtual Systems Architects where you can show them how to do something in five minutes. They document it and then you never have to do that thing ever again. You're that guy, right? That's why because you were born anointed. So that you may do this for other people." Dean Soto 8:34 And I do this for other people. You know, sometimes it is. Sometimes, people just have a really, really hard time with that and they pay me several thousand dollars – tens of thousands of dollars to do it for them. But the vast majority of people can do it by themselves. They can do it themselves. A lot of the time, they are just doing one of two things: It's embracing constraints and seeing what you have and utilizing what you have. And then, seeing systems as a way of saying, "I love you," to your customers, and "I appreciate you." Dean Soto 9:12 A lot of the time, we think, "Well, my customers – the way that they will feel special and taken care of is if I'm constantly the one doing it." And it's true, in a sense, every now and then if you give a call, or you say, hey, I want to give you a free strategy session, just because you've been so amazing. That's totally fine. That's something that's completely true as well. And you know, they would appreciate that. However, the reality is just getting something in the mail – think of all of the different businesses that you do business with and think of how many times you have gotten something in the mail from them that wasn't an advertisement? Even something like a birthday thing? Dean Soto 10:14 You know, say you got a birthday card in the mail where it was like "Hey, happy birthday. You're gonna get 20% $20 off your next visit." It's always some dumb advertisement. It's something that's never just given to you. Imagine getting a box of cookies in the mail and a card that just said, "Hey, we thank you so much for being a customer. It really does mean a lot to us that you value us and that you are getting a ton of value from what we're doing. Just wanted to say thank you." And not asking for anything in return. Dean Soto 11:02 To me, that is something that goes so far right? And never happens and it costs you 10 bucks or 15 bucks?Maybe 20 bucks to do and you've already netted and profited from your client like $200 so 10% of that goes back to them just saying thank you. Dean Soto 11:30 Nobody does that Dean Soto 11:34 Nobody does that. Dean Soto 11:37 And so when I have my customers get something like that. They're like, Whoa, I've never had this happen before. This is amazing. Or A phone call like after they buy. Even if it's an automated one where it goes to their voicemail. They're like, "Whoa Dean called. That's amazing." You know, this is all possible you have Twilio. You have Thinkster you have all these different things. You have send-out cards. you have all these different things that you can use to trigger different things based on how much someone has bought and where they are at in the sales cycle. Where are they? As a client and customer, how many people have they referred to you? All of this type of stuff, right? And so, when you set up these systems, you automate the saying of I love you. You automate the saying of I value you as a client and a customer and it keeps it to where... because the personal is great. Don't get me wrong – in person, over the phone, that is great. But there are times when you or an assistant or whomever drops the ball. And now you have a customer who is just dangling there. We want to have people... We always want to make it a foolproof type thing. Okay. So all that being said, I really want to tell you the importance of this. The more systems that you can develop that thank your customers and tell them that I love you, the more you're going to get referrals. Man I my business is based off of referrals for the most part, and they are the best. Dean Soto 13:58 They come because of all these gifts and Stuff like that to happen and it comes because we have a great product obviously. No one's gonna refer if it's not a great product. But these gifts give the little nudges. These little gifts say I love you, it gives a little nudge to go, "Yeah, you know what? I really like these guys. I really want to have other people experience this as well." So what do you do? What system do you have right now that can say I love you and give that beautiful, wonderful personal touch, even though it might not be actually in person? Dean Soto 14:35 So all right, this is Dean Soto. Founder of FreedomInFiveMinutes.com and ProSulum.com. I don't know where Luna is. She's somewhere lost in this area. I do not see her. So I'm gonna go and find her. So, all that being said, Go check out FreedomInFiveMinutes.com. Go check out ProSulum.com P-R-O-S-U-L-U-M.com. We got lots of amazing stuff there. And if you're ever wanting a Virtual Systems Architect and want to get to the next level. If you want to scale your business, want to grow your business and do it all in as little as five minutes a day. Go check out FreedomInFiveMinutes.com or ProSulum.com P-R-O-S-U-L-U-M.com. There's the answer to Freedom In Five Minutes. I will catch you on the next Freedom In Five Minutes podcast episode.
Ich habe mich nach dem ersten Tag Funnel Hacking Live mit den Jungs David, Florian und Tim zusammengesetzt und ein kleines Recap zu unseren größten Erkenntnissen aus unserer Marketing Konferenz gemacht. So ein Recap haben wir nun jeden der vier Tage gemacht und sind noch einmal alle Erkenntnisse durchgegangen. Hieraus ist eine kleine Diskussion entstanden, die ich mit euch teilen möchte. Wundere dich nicht über die Soundqualität, da wir es live und ganz nah am Puls im Convention Center aufgenommen haben. Wenn du lust hast, dir das Gespräch anzuschauen, dann klicke oben einfach auf das Video. Wir sprechen deshalb in dieser Episode daher über folgende Dinge: Idee 1: Jermaine Griggs und die Freedom Formula Jermaine Griggs hat in seiner Rede über seine Freedom Formula gesprochen und ein Punkt war “Empower others to execute for you”. Das bedeutet, dass er immer im ersten Gang fährt - wie beim Autofahren. Andere Leute hinzuzuschalten bzw. Mitarbeiter zu befähigen bedeutet dann, dass man in den nächsten Gang schaltet. In dem Moment ist es dann wie beim Autofahren - der Motor wird leiser, aber die Reifen rollen schneller. Dieser Gedanke ist sehr cool, da du das Gefühl hast, dass du weniger tust und dennoch bewegt man sich als Gruppe schneller. Man muss also diesen Shift hinbekommen, in den nächsten Gang zu schalten. Das Delegieren muss also für uns einfacher werden. Idee 2: Ryan Holiday: Nimm dir ein Beispiel an den großen Marken. Ryan Holiday sprach darüber, dass man sich an den großen Marken etwas abschauen kann. Denn wenn du dir die großen Konzerne anschaust, dann siehst du, dass sie Beständigkeit haben. Das bedeutet, dass du die Dinge bestenfalls von Anfang an so angehst, dass sie auch in 20 oder 30 Jahren noch relevant sind. Dasselbe gilt auch andersherum: Es sind Dinge, die bereits vor 20 oder 30 Jahren relevant waren. Jeff Bezos hat dazu auch einmal gesagt “Focus on the things that don’t change” - also fokussiere dich also auf die Dinge, die sich nicht ändern. Dazu gibt es zwei gute Beispiele: Es gibt ein Buch “What to expect, when you expecting” - also was du erwarten kannst, wenn du ein Kind erwartest. Dieses Buch hat sich 35 Mio. Mal verkauft und vermutlich wird dieses Buch auch in 100 Jahren noch von Frauen gelesen werden. Das andere Beispiel ist ein Buch über Google+. Das war kurzfristig vermutlich ein Hype, aber nach fünf Jahren gibt es Google+ nicht mehr und das Buch wird nicht mehr gekauft. Idee 3: Findest du deine Zielgruppe und dein Produkt so gut, dass du es an deine Kinder weitergeben würdest? Viele Selbstständige fragen sich häufig, ob das was sie tun, wirklich ihr Thema ist. Wenn du dir aber die Frage stellst, ob du dieses Geschäft an deine Kinder vererben würdest und es in dir “Hell No!!!!” schreit, dann weißt du, dass es nicht dein Thema ist. Wenn das der Fall ist, solltest du vielleicht noch einmal in dich gehen und schauen, was du verändern musst, um deinen Job mit Freude zu machen. Idee 4: Eliminieren führt zu Freiheit. Jermain Briggs hat außerdem darüber gesprochen, dass Eliminieren zu Freiheit führt. Das ist etwas sehr erfreuliches, denn bei uns herrscht immer das Mindset “Hustle, 24 Stunden am Tag” - eigentlich muss es das Gegenteil sein. Jermaine Briggs hat immer weiter reduziert und seine Mitarbeiter immer weiter dazu befähigt hat, seine Aufgaben zu übernehmen. Er selbst arbeitet eigentlich nur noch 2 Stunden am Tag. Genau das ist auch unser Motto für dieses Jahr geworden: Weniger tun, dafür aber viel besser. Idee 5: Qualität statt Quantität Du kannst sehr viel arbeiten. Du kannst 1.000 Posts raushauen, Blogbeiträge schreiben oder Podcasts produzieren. Aber wenn dein Titel nicht nicht der Richtige ist, kannst du den Beitrag auch gleich in die Tonne treten. Konzentriere dich also auf die Wesentlichen Dinge und bringe Qualität in die Arbeit, statt massenweise Content zu erstellen. Blue Ocean Strategie - Buch von W. Chan Kim Warteliste für den Inner Circle Case Study Kostenloses Consulting-Training Roberts Webseite Robert bei Facebook Robert bei Instagram Kontakt und Interviewanfragen
Every customer wants to be valued and delivering a more personal connection makes a huge difference. In this episode, learn how to automate cold emails in mass that can build rapport, foster relationship and open up business opportunities. If you want your sales and lead generation to become more powerful, this podcast is for you. ===== Automated Transcript Below Dean Soto 0:00 Hey, what is up? It's Dean Soto, founder of freedom in five minutes.com and Pro Sulum.com and we're here again for another freedom in five minutes episode. Today's topic is this, automating lead generation can still be personal. That and more coming up. Good evening guys. Wow, this has been awesome. So this is a, so I'm down in Southern California and, in the Orange County area and we've been doing some talks at WeWork. The topic is on cold email lead generation and really neat, really, really neat topic. In, so, over here in Costa, so we're doing these talks in Costa Mesa and I was getting up and talk, I was, is interesting. So, the first time we actually even talked, talked about this particular subject had these real estate guys who were super. They, they, they were dressed super nicely, but they were also like checking their phone and, and so on and just kind of were not really engaging well in the presentation. And so, so long and the short is that, so I asked this question, I said, Hey, you know, what do, what do buyers care about the most when someone's buying a service from you? What do buyers care about most? And so I started picking some people and so eventually I picked on these real estate guys. And the real estate guys were like, Oh, well, you know, they want you to know your stuff, the market, they want a value, they want all this other stuff, you know, right? So, so as I'm as I'm like, yeah, that's great, that's great, that’s great. Sounds good. And I said, so I said, well, that those are great answers. But what if you know your market? What if you are able to deliver value and so on, but you are a jerk? And I did not use the word jerk, I use a much harsher word that I cannot say on here without it being explicit. But what if you're a jerk? Are they going to wanna work with you? More than likely they will not. Because they don't like you. So buyers, we people, because you're a buyer, I'm a buyer. We like working with people who we like, who we feel care about you, right? And so the more that you can give that feeling, the more that you can show that you actually truly care. The more that you, when you're reaching out in lead generation when they're reaching out in different ways. The more that you can, the more that you can convey that you truly, truly care about the person that you're working with. Plus, you're able to give them what they want and all the value and everything like that, the more powerful your sales and lead generation will become. So, in this presentation, I showed that you can use cold emails in mass. Like you can literally automate and mass send out emails in a system and still make them personal, okay? And they can still show that you actually care about people. Now, it doesn't mean that you personally have to sit there and write a personal, you know, personal email, but that you can develop systems. You can do it in five minutes or less. We go to freedom, freedom in five minutes.com or Pro Sullum.com but you can develop systems where your team or outsource team, or whomever you want can, can literally reach out to people in a systematic way. Import, you know, a spreadsheet full of just customized information into something like Close™ CRM or Mailshake or Yesware and send out cold emails that are extremely personal. So, in this presentation, I show, I show a couple of emails that I had sent the previous, previous week. And the emails will say, you know, hey, Eric, I saw you know, your blog post on 529s and saving for college. And I love where you say, where you say that yadda yadda yadda, whatever, whatever it might be. You see that’s personal and then the response back, I show the response and the responses of people who set up meetings because of it. To the point when they, where they want to have a meetup and said, hey, I'm so glad that you read the article before sending the email. That's really impressive. And I'm like, Well, I didn't read the article. Well, someone on my staff did, someone that, that's, that's paid a lot less than I am. Who's super valuable, super amazing, but you know, arbitrage overseas, you know, overseas, they, they are the ones who did it, right? And so, so I'm showing this and you, and people's eyes just and their jaws literally, literally drop. That you can create these massive systems that would normally people would just shoot thousands of emails that are completely unpersonalized and be marked as spam and, you know, end up, end up going into the junk folder. You can send these really high, powerful emails to the point where on average, we're getting about 50% open rates on our emails, which is unheard of even for warm emails, right? So, why is this important? It's important because no matter what you're doing, in any setup that you have, when it has to do with business, people want to feel valued. The more that you can give value ahead of time, the more you will win, the more you will make sales. And so, just because you systemize something, just because you make it so, you, you make something that works with or without you. Something that works automatically does not mean you need to sacrifice that custom. That, that personal attention. What, what one of my mentors calls, Jermaine Griggs, he calls scaling personal attention. It does not mean that you need to sacrifice that. You can set up systems that truly meet people where they're at and give a ton of value on a mass scale. And the more that you can do that, the more you are going to make sales. So what's one thing right now? How is your lead generation right now working? How, how are you reaching out to customers? Is it in mass or you’re just sending spammy LinkedIn messages? Or is it truly customized to people? That's what we want to see, right? That's what I challenge you to do this week is make something truly customized. Something that reaches out to people and something that is in a systematic format. Alright, so, Dean Soto, freedom in five minutes. Go check out freedom in five minutes.com. You can also check out Pro Sullum.com, P-R-O-S-U-L-U-M.com and get a virtual systems architect. A virtual systems architect that they could show how to do something in five minutes. They document the entire thing step by step, and then they do it for you. That is amazing. You never have to do it ever again, if you don't want to. You can literally outsource and offload and automate your entire business in five minutes a day in 30 days or less. So, this is Dean Soto, freedom in five minutes.com and I will see you in the next freedom in five minutes podcast episode.
Dr. Nick Delgado and Jermaine Griggs discuss health and success.
Everyone wants to make money by doing what they love and are passionate about. Everyone knows that some of the biggest and most successful companies like Google, Amazon, Dell, Facebook were started out of a garage or in a dorm room. Everyone wants to make millions of dollars on autopilot from their laptop and an internet connection while traveling the world with their loved ones. Not everyone is willing to do the work necessary to get all that. My today's guest took his passion for music and built a multi-millon dollar business from his college dormroom. Out of necessity, he had to learn how to put systems in place and automate his business so he can finish college. Today he is known as the world's leading business automation expert. If you enjoyed this episode, check out show notes, episode freebie, resources, and more at http://www.ThrivingLifeClub.com/1
Back in 2009 there really wasn’t much information online about ear training and developing your musicality. But one site which stood out then, and which continues to be among the top sites online for playing by ear was HearAndPlay.com. On today's interview we're talking with Jermaine Griggs, who started Hear And Play back in 2000 and has had phenomenal success helping musicians around the world to learn to play music by ear. His success has led to him being a highly-sought after teacher and mentor in the entrepreneurial world, as well as a beloved teacher in the world of Gospel music - and even led to him being invited to the White House to meet President Obama. Jermaine is a passionate educator with incredible insights into how learning to play by ear can be made simple and methodical - for anyone. This conversation covers his own musical development and how he came to codify his methodology and launch HearAndPlay.com. He shares what makes Gospel music unique, while also allowing it to be an amazing way to learn skills for all genres. And there’s an inspiring example of one Hear And Play student who found great success despite a seemingly-huge personal limitation. Jermaine also shares some nifty tips and tricks which you can apply right now to help you start playing by ear - as well as a bit of software that can make it dramatically easier. Subscribe For Future Episodes! Apple Podcasts | Android | Stitcher | RSS Full Show Notes and Transcript: Episode 004 Links and Resources HearAndPlay.com SongTutor software Gospel Music Training Center vanBasco Karaoke Enjoying the show? Please consider rating and reviewing it! Click here to rate and review
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars efficiently. Time Stamped Show Notes: 00:27 – Today's topic: Simple Methods for Creating Fast and Effective Webinar Content 00:42 – Neil recently had his Virtual Summit 00:47 – Thousands of people registered 00:50 – Neil educated people about SEO 00:53 – It is a bit different from a webinar 01:00 – If you want to create effective webinar content, it should be about educating rather than selling 01:30 – Since Eric has a lot of podcasts at the moment, he repurposed some of his old webinars and made them valuable for the audience 01:54 – You can look at your past blog posts and webinars and check which ones are still valuable 02:11 – “You don't want to create s**t content and you don't want to create a webinar that no one wants to attend” 02:16 – Go to Slideshare and type keywords within your space 02:24 – You can see everything from views to comments, and you can see what is currently trending 02:35 – Neil creates presentations using Keynote or Powerpoint and saves them as PDFs 02:44 – From there, Neil does the webinar in GoToWebinar or WebinarJam 03:00 – Others are also saving their webinars on YouTube 03:04 – Russell Brunson has a perfect webinar script 03:20 – They're really good templates to follow 03:28 – Make sure you can figure out your own way of doing webinars if you want to create a solo webinar 03:40 – Neil met up with Jermaine Griggs, Tai Lopez, Sam Ovens 03:56 – Neil learned that everyone who makes webinars have their own formula 04:01 – “You got to figure out what works for you and your audience” 04:04 – You know your audience better than anyone else 04:22 – DO what you feel resonates well with your audience 04:30 – When Eric first started doing webinars, he used Russell Brunson's approach and it didn't work out for him 04:54 – Educating works really well for Eric 05:01 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool 05:18 – Subscribe, rate and review Marketing School 05:21 – Text MARKETINGSCHOOL to 33444 05:43 – That's it for today's episode! 3 Key Points: Effective and valuable webinar content includes EDUCATING your audience—don't just focus on selling your product to your audience. Plan your webinar according to your audience's preferences. Create your own webinar formula—one size does not fit all. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars efficiently. Time Stamped Show Notes: 00:27 – Today’s topic: Simple Methods for Creating Fast and Effective Webinar Content 00:42 – Neil recently had his Virtual Summit 00:47 – Thousands of people registered 00:50 – Neil educated people about SEO 00:53 – It is a bit different from a webinar 01:00 – If you want to create effective webinar content, it should be about educating rather than selling 01:30 – Since Eric has a lot of podcasts at the moment, he repurposed some of his old webinars and made them valuable for the audience 01:54 – You can look at your past blog posts and webinars and check which ones are still valuable 02:11 – “You don’t want to create s**t content and you don’t want to create a webinar that no one wants to attend” 02:16 – Go to Slideshare and type keywords within your space 02:24 – You can see everything from views to comments, and you can see what is currently trending 02:35 – Neil creates presentations using Keynote or Powerpoint and saves them as PDFs 02:44 – From there, Neil does the webinar in GoToWebinar or WebinarJam 03:00 – Others are also saving their webinars on YouTube 03:04 – Russell Brunson has a perfect webinar script 03:20 – They’re really good templates to follow 03:28 – Make sure you can figure out your own way of doing webinars if you want to create a solo webinar 03:40 – Neil met up with Jermaine Griggs, Tai Lopez, Sam Ovens 03:56 – Neil learned that everyone who makes webinars have their own formula 04:01 – “You got to figure out what works for you and your audience” 04:04 – You know your audience better than anyone else 04:22 – DO what you feel resonates well with your audience 04:30 – When Eric first started doing webinars, he used Russell Brunson’s approach and it didn’t work out for him 04:54 – Educating works really well for Eric 05:01 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool 05:18 – Subscribe, rate and review Marketing School 05:21 – Text MARKETINGSCHOOL to 33444 05:43 – That’s it for today’s episode! 3 Key Points: Effective and valuable webinar content includes EDUCATING your audience—don’t just focus on selling your product to your audience. Plan your webinar according to your audience’s preferences. Create your own webinar formula—one size does not fit all. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
In this interview you will learn from a man who, in my honest and sincere opinion is in the top 3% of marketers IN THE WORLD. I say this as someone who has invested over $80,000-$100,000+ in books, courses, coaching, masterminds, conferences, seminars, workshops.. You name it. He is hands down in the top top top tier. He is a marketing guru, an automation guru, a direct response marketing guru. He's a great man, father, and husband to 3 beautiful children… When he talks, EVERYBODY listens. 2x Marketer of the year winner, once with InfusionSoft, the other with Marketing Sherpa (big deals).. He is a recognized “Man of Honour” by the boys and girls club of America... A man who started a business with $70, bought a course he couldn't afford and then used his knowledge to build a multiple 7 figure empire. Enjoy! --- What you're about to hear today isn't part of what we usually do... I'd like to spend some personal time with you & for us to get to know each other better. To start I'll be sharing some of my life stories with you plus introducing you to some of the grand fathers of my business acumen. The next few weeks I'll be introducing you to the grandfathers of my education plus you're going to get select never released recordings of people interviewing me where I give some of my best business & life advice ever… We all learn from various people… various people we know for various time periods. Some people we share just a single, impactful moment together.. Others a full weekend. And some of us have people in our lives who have always been there, always guiding us along our paths… Your life really can change based on the things you learn and the people you meet. So please, enjoy this special series of classic and never released recordings in this 10 part interview series: My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better. Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them? Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place? Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire? The Best Business Podcast was created for you to have all this in one place. Please subscribe, download, review and share so I can serve you better. "Your success is my success." -- Daryl Urbanski
Growing up in a rough neighborhood of Long Beach, Calif., Jermaine Griggs caught the entrepreneurial bug at age 7 when he got a summer job selling stationery door to door. “I figured out that I could employ other kids [and make a] dollar for myself,” he recalls. When he was just 17, Griggs launched HearandPlay.com as a piano instruction website, and now more than 2 million aspiring musicians download Griggs's online music lessons every year, and more than 200,000 students receive his regular newsletters. But Griggs isn't stopping there. His future plans include speaking to inner city youth all over the country, encouraging them to have big dreams, and showing them how to reach their goals. Plus he's THE non-guru all the guru's go to when they're stuck. His stuff is so crisp, so clean and well done, he's easily one of my favourite people in and outside the business world. Enjoy! --- Mission Statement: My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better. Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them? Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place? Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire? The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together. "Your success is my success." -- Daryl Urbanski
The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
Show notes for this episode: http://brightideas.co/79 I’m not overstating things when I say that Jermaine Griggs is an absolute master at marketing automation. Each time I learn another of his ninja strategies, I’m completely blown away. Jermaine’s marketing automation strategies are the key to what led his initial $70 investment in his company to turn into a low-overhead 7 figure operation that doesn’t take much time to run. His truly impressive results have caused so many other marketers to ask for his advice that he’s created a marketing automation clinic as a second business. If you’d like to learn just how far you can go with marketing automation, this is one interview you do NOT want to miss. Have a question about this episode? Record it at: http://brightideas.co/asktrent
Project Ignite Podcast with Derek Gehl: Online Business | Internet Marketing | Make Money Online
Jermaine Griggs may have been an entrepreneur right from the very beginning, but even a 16 year old piano prodigy had to learn a lot to monetize his business on the internet. Over the years, Jermaine has accumulated an incredible amount of knowledge and strategy that he applies to his businesses every day. In this episode of Entrepreneur Ignited Podcast, he shares the core strategies behind his marketing and how he monitors his metrics.
Marketing Automation maestro Jermaine Griggs explains why and how any business owner can make more money while working less time thanks to his effective marketing automation strategies and tactics.
Marketing Automation maestro Jermaine Griggs explains why and how any business owner can make more money while working less time thanks to his effective marketing automation strategies and tactics.
Marketing Automation maestro Jermaine Griggs explains why and how any business owner can make more money while working less time thanks to his effective marketing automation strategies and tactics.
Marketing Automation maestro Jermaine Griggs explains why and how any business owner can make more money while working less time thanks to his effective marketing automation strategies and tactics.
Marketing Automation maestro Jermaine Griggs explains why and how any business owner can make more money while working less time thanks to his effective marketing automation strategies and tactics.
Marketing Automation maestro Jermaine Griggs explains why and how any business owner can make more money while working less time thanks to his effective marketing automation strategies and tactics.
Marketing Automation maestro Jermaine Griggs explains why and how any business owner can make more money while working less time thanks to his effective marketing automation strategies and tactics.
Hi, welcome to the online marketing news on the 11th March 2014. 1.I mentioned last that Infusionsoft had announced they were releasing an app for IOS and android. Well today they've announced it's here. So Infusion users go and download that today and get access to your CRM via your mobile. 2. Fiverr have just updated their IOS App. In version 1.34 they have made a lot of improvements to the collection and search features making using Fiverr on your iPhone even easier. 3. For those of you in the UK, you may be aware of the website, Skill Pages. An online marketing job posting site where you can post the online marketing job you need help with and willing candidates can apply. Skill Pages have just announced their upgraded service, Skill pages Gold which is a little bit like LinkedIn premium. You can see who's viewed your profile, you can reach people with an extra messaging allowance and you get enhanced search and save features too. 4. Getty images the internets biggest stock images giant, who are famous for suing anyone and everyone who illegally uses their images, so much so that some people accuse them of that being their business model, have done a u-turn. It seems that seeing as they can't sue everyone that they have been forced to think of other ways to monetize. Now you can use their Embed code and iframe to use their images on your site for free and with no watermark. They will be making over 35 million of these images available. Good news, right? Well yes, depending on your view point. Because with their iframe installed on your site they can collect data and rumour has it, that's what they plan on selling in order to monetize. So there are privacy concerns. From my point of view, I'm happy to see them making this move, stock images don't come cheap and this can be a good option for those who perhaps can't afford to buy them and it means they can do this legally, without running the risk of getting a cease and desist letter from Getty. 5. Speakpipe, the website widget that allows people to leave you a voicemail via your website has improved their software by adding their inline widget to their offering. Previously, there was a dialog or pop-up window which asked visitors to leave a voice message but now you can add it to blog posts and give some more context to why someone should leave you a message. It's more flexible and there's more options than before. 6. Leadpages have designed a new lead gen page with an emphasis on Social Proof. The social proof opt-in page has a space at the top for you to show any media publications you have been featured in as well as a testimonials section at the bottom. 7. Wistia now have Ontraport Integration, if you use Ontraport as your autoresponder then you can now build your list using Wistia's video marketing software. 8. Last week I mentioned that Todd Brown is launching his 6 Figure Funnel Formula Training Program and that is out on sale as of today. If you don't know already, Todd is the best in the world when it comes to teaching how to make a profitable marketing funnel, he's a previous guest on the show, he really knows his stuff. The training is just $297 which is ridiculously low! He should be charging several thousand for it so I suggest you take him up on his offer before it goes away. 9. Frank Kern has released a new book called Convert. You can get a physical copy sent to you in the post for free, all you pay is shipping and handling charge but the book itself is free. You may want to go and take him up on that offer. 10. In Facebook news, Facebook fan pages are about to change their layout and will be given a new streamlined look, it's cleaner and less messy looking, I think it's a good thing. 11. Along with this change will come the new “pages to watch" feature. It allows you to keep an eye on your competitors fan pages and see some basic analytics of how they are performing. In my opinion I can only think Facebook are using this to pressurize people into spending more money with them. If you feel like people are watching your pages analytics then maybe will you feel like you need to try and boost your stats and the only way to do that is with their advertising. I love Facebook ads and think everyone should be using them, however this approach, pressuring people to start using them, in my opinion isn't cool. 12. In Twitter news, Twitter have announced that they will be testing click to call technology in their twitter ads meaning someone who reads your tweet, can call you right there and then with the click of a button. 13. Instagram have struck a big advertising deal with Omnicom worth up to $100 million. It doesn't change instagram ads themselves but allow them to be sold via Omnicom's advertising agencies and therefore will be more likely to be used by more brands and companies that perhaps aren't already. 14. In LinkedIn news, LinkedIn are extending their sponsored InMail capabilities to mobile meaning you can pay to reach people in their linkedin inbox which has been possible since last year but now you can reach them on mobile too where they are perhaps even more likely to read your message. 15. A few new podcasts which have come to my attention. The Doberman Dan show, Dan is a previous guest on the show and he's a top marketer and copywriter and I've loved it so far. Ben Settle has a new show called Anti-Preneur, Ben is a top, top copywriter and I'm glued to his emails and now I'll be glued to his podcast. Ben is lined up to be a guest on the online marketing show so stay tuned. And finally Brendon Burchard has a new podcast called The Charged Life. This podcast has a mindset, personal development aspect to it as well as all the usual business and marketing stuff too. Go subscribe. 16. There's some cool events coming up which I haven't previously mentioned... UK Marketing Summit 2 is taking place in Manchester, England this weekend, the 15th and 16th of March hosted by Simon Warner and Richard Fairbairn. Speakers include Alex Jeffreys, Mark Lyford and Soren Jordansen. James Schramko is holding Superfast Business Live in Sydney, Australia on the 20th and 21st of March. In addition to James himself, speakers include Ezra Firstone, Keith Kranc, Taki Moore, Justin Brooke, Dan Dobos and Andre Chaperon, just to name a few! Icon14 – The annual event held by Infusionsoft is on April 23rd – 25th in Phoenix, Arizona. Top speakers include the CEO of Infusionsoft Clate Mask as well as Seth Godin, Jay Baer, Danny Iny and automation experts Jermaine Griggs and Brad Martineau. Wistia are holding a video marketing workshop and seminar called Wistiafest, taking place in Cambridge, Maine on the 20th – 22nd May. The top speakers include Wistia co-founder Chris Savage and Rand Fishkin of Moz. Digital Marketing conference, Clickz Live is taking place in New York on the 31st of March – 3rd April. This is such a big conference I can't begin to name the speakers but two of the Keynote speakers are Andy Beal and Randi Zuckerberg. Mark Anastasi is holding The Laptop Millionaire Leadership Training in several locations around the world. 12th-13th of April in London,England, 21st-22nd of June in Sydney, Australia and the 5th-6th of July in Los Angeles, California. Daven Michaels and Beejal Parmar are hosting Beyond Business Live at several different cities across the US. Las Vegas, Nevada, 14th -16th of March, San Jose, California, 21st-23rd March, Los Angeles, California, 28th-30th March, Altanta, Georgia, 4th-6th of April, Dallas, Texas, 11th-13th April and East Rutherford, New Jersey on the 2nd – 4th of May. Search Marketing Expo or SMX have several events lined up around the world before or in the summer. Munich, Germany March 25th-26th, London, England, May 13th-14th, Sydney Australia, May 27th and 28th, Seattle, Washington, June 11-12th and Paris, France, June 16th-17th. Mo Mastafa is holding his SEO Profits Workshop in Cardiff, Wales on the 24th of April. I'll be at that event, anyone listening in Wales or South West England, I'd love to see you there. And last but not least I am going to be running several online marketing seminars for local businesses across the south of England. The first one is being held in Farnborough, Hampshire and several more in London, Guildford, Reading and Bournemouth, so if you live in this part of the world please stay tuned for confirmation of venues and dates which I will announce on the podcast and on my website. That's all for the online marketing news this time, until next time, take care
Two Jermaines? Yes! J. Massey and Jermaine Griggs get together for a very special podcast to discuss business, life, entrepreneurial challenges, family and a whole lot more. Mr. Girggs has a lot of interests. He and J. have a lot in common, but you'll want to hear about the differences, too. Learn about Mr. Griggs plans. If you are music-lover or want to own your own business, this one's for you. Listen now.
The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
My guest is Jermaine Griggs, 30, is a minister, musician, entrepreneur, and public speaker. Having grown up in the inner city of Long Beach with just his mom and sister, he always envisioned life on the other side of the tracks. At 16, he started Hear and Play Music, an instructional music company specializing in teaching piano by ear. With only $70, he bought the domain name HearandPlay.com and launched the company that would not only change his life but hundreds of thousands of musicians around the world through his books, DVDs, and online training courses. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent
Mixergy - Startup Stories with 1000+ entrepreneurs and businesses
Update: based on the comments we’re getting, Jermaine sent this PDF about Automation. How does a high school senior from the inner city turn $70 into a multimillion dollar instruction web site? Jermaine Griggs is the founder of HearAndPlay.com, which trains musicians to play by ear, trains them to play by ear with online music lessons and piano video tutorials. Jermaine Griggs is the founder of HearAndPlay.com, which trains musicians to play by ear, trains them to play by ear with online music lessons and piano video tutorials. Sponsored byWalker Corporate Law – Scott Edward Walker is the lawyer entrepreneurs turn to when they want to raise money or sell their companies, but if you’re just getting started, his firm will help you launch properly. Watch this video to learn about him. Grasshopper – Don’t make the mistake of comparing Grasshopper with other phone services. Check out their features and you’ll see why Grasshopper isn’t just a phone number, it’s the virtual phone system that entrepreneurs (like me) love. Revolution Productions – Do you have a great product, but people aren’t trying it? You might have too much text on your site. Video, more than text, helps people understand what you’ve created and convinces them to buy it. I recommend you go to Revolution-Productions.com. When you do, talk directly to the founder, Anish Patel, and tell him I sent you. He’ll make sure you have a great video that convinces people to buy your product. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint
Jermaine Griggs - Infusionsoft Marketer Of The Year & Marketing Automation Specialist - created a 7-figure business teaching people how to play music online. You can, too. Show some love for this episode. Give me a shout out on Twitter. ( https://twitter.com/saleswhisperer ) Grow your sales with this book ( https://info.thesaleswhisperer.com/way-book ). Thank you for checking out this session of The Sales Podcast with host, Wes Schaeffer, The Sales Whisperer®. Please leave a quick rating and review of the podcast on iTunes ( https://itunes.apple.com/us/podcast/sales-whisperer-sales-marketing/id655310847?mt=2 ) by clicking on the link below! It would be extremely helpful for the show! Get the professional help you need to grow your sales via these resources: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out episodes 31 to 40 of The Sales Podcast here ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy