Podcasts about sapientnitro

Malcolm joined Cheil Worldwide at the beginning of 2015 as the Network's first ever Global Chief Creative Officer. Having built and led teams responsible for award-winning firsts as diverse as Foot Locker's Sneakerpedia, Dove's Campaign For Real Beauty and Samsung's #BeFearless VR experience, Malcolm is a recognised industry influencer and speaker. A two time Cannes Lions Jury President, Clio Awards and LIA Awards Jury president, Malcolm was recently named one of AdAge magazine's "World's Top 10 Digital minds" and named by TechCity Insider as one of the UK's leading Digital Innovators. His international industry accolades number more than 500, including Cannes Lions for Film, Print, Media, Outdoor, Cyber, Glass and Mobile. Prior to joining Cheil, Malcolm was European Chief Creative Officer and a member of Sapient's global leadership team where he helped build the company to in excess of a billion dollars in annual revenue, putting Sapient amongst Fortune Magazine's 40 fastest growing companies in the world. M&CSaatchi, Saatchi&Saatchi, Ogilvy and SapientNitro have all won Agency of the Year titles during his creative leadership. With Cheil Worldwide, Malcolm has steered the network into the industry's Top 10 Creative Network rankings and has seen the Network win their first Glass Lion at Cannes, first Innovation award at AdFest, Gran Sol at El Sol Awards, Grand Prix at Dubai Lynx, Gold at the International ANDY awards, collect their first WEBBY awards, create the Most Viewed Ad in the World on YouTube and post record new business success with Samsung along with winning global accounts including Etihad Airways, adidas, PZ Cussons, Abbot and UN Women. A Kiwi, Malcolm is a former member of the NZ Yachting Team, recognised by KEA as a ‘World Class New Zealander', former board member of the UK's Institute of Contemporary Art, Patron of the Royal Academy of Arts, C.A.L.M. and a member of the Academy of Digital Arts and Sciences. Malcolm lives in London with his Australian wife and English daughter.

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc. He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough

Mayur Gupta grew up in India, got his degree in computer science, and started his career as an engineer in 2000 at HCL Technologies. Since then, Mayur has had quite a diverse and impressive career path. He has held key marketing leadership roles at SapientNitro, Kimberly Clark, Healthgrades, Spotify, Freshly, and most recently, Gannett, part of the USA Today Network. Throughout the years, Mayur has also developed a role as an investor and board director for various organizations. Today, his role as a marketer and his role as an investor play into each other and make him better at both. Mayur started getting into crypto in 2016, and in 2022, he was brought on as the Chief Marketing Officer at Kraken. In this episode, Alan and Mayur discuss his career path, his investor activity, his board directorship, and the throughlines he has seen having worked across different verticals and scales. They also talk about what marketing crypto looks like, what he is trying to achieve, and how he measures effectiveness. Alan asks how the trial of Sam Bankman-Fried and the downfall of FTX have impacted the crypto market and the role Mayur's marketing team plays in educating the next wave of adopters with a focus on substance and real-world use cases. Kraken is a crypto exchange that has been in business for over 12 years, making it one of the longest-standing and largest exchanges in the world. In the first few years, they focused on their first consumer segment, professional traders. About 4 years ago, they diversified into their second and third consumer segments: retail consumers and institutional clients. Recently, their focus has been on continually diversifying with new ventures like NFTs while staying focused on the broader mission: driving and accelerating the adoption of crypto to bring financial inclusion and freedom to the world. The first 10 years of Kraken's growth were based on word of mouth, signaling a great market fit. Mayur tells us Kraken's next phase is going to be driven by branding and performance, with 2024 being all about scale and getting on the Formula 1 race track. In this episode, you'll learn:Why and how is Kraken shifting its marketing strategy and segment focus?The role of marketing for crypto in the wake of FTX and SBFThe importance of increasing your velocity of decision-makingUnderstanding that brand is performance and performance is brand Key Highlights: [02:10] Marketing through the lens of an investor and board director[05:00] Mayur's path to Kraken[09:25] What is Kraken, and who do they serve?[11:25] Growth Marketing for Kraken[12:50] Marketing across different verticals and scales[15:35] Livestages and business models impacting marketing[19:25] Where is Kraken with their marketing strategy today?[21:45] Marketing to the entire world[23:55] Measurement, attributions, and making the case for marketing[28:15] Making decisions with 70% information and 30% belief[29:10] The FTX and SBF impact on the category[33:50] Buddhism is the backbone of Mayur's life.[36:40] Advice to his younger self[38:40] The need to prove marketing's relevance[40:10] AI, measurement, and the crossover between marketing and brand[41:55] The biggest challenges facing marketers today Looking for more?Visit our website for links to the resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Elayne DeLeo speaks with designer John Ferguson on how taking an elective class in desktop publishing at his Atlanta public school sparked his path to becoming a digital design professional, the importance of mentorship for young students who may not see design as a career path, why Atlanta is the cultural capital of the US (and how it may be failing in design), and creating the Black Bauhaus movement to celebrate the work of black designers. John Ferguson is Design Director at Work & Co, based in the agency's Atlanta office. During his tenure at Work & Co, he's shaped breakthrough products for clients such as The Home Depot, Traeger, and Vistaprint. An art director and graphic designer by training, John has worked at agencies including SapientNitro, Ogilvy, Razorfish, Huge, and Goods & Services. He is also the founder of the Black Bauhaus Mvmt, inspired by the artistic sensibilities and ethos of the Bauhaus style and the social and cultural influences of the Black Panther Party, and creative director of production/creative company Bold Honey, founded by his daughter Priah Ferguson. www.BlackBauhaus.com https://work.co/ Affordable or free design schools and resources mentioned in podcast: https://www.usefulschool.com/ https://www.scopeofwork.co/ https://oneschoolus.com/

In episode #43 of MARKENKRAFT I talk about the fascinating topic of brand positioning from a practical perspective. My guest is the award-winning brand strategy consultant Ulli Appelbaum. He held senior strategy roles at some of the largest advertising agencies in the world including BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro and tarted a brand research & strategy boutique called First The Trousers Then The Shoes Inc in Minneapolis and wrote "The Brand Positioning Workbook" – a how-to guide. Among other topics we discuss: - why knowing the objective is the key before starting any project - why "Sunday in bed" is a great brand name - how the digital space has distracted us from whats important - what it means to identify the patterns of your brand - how to identify wether you have to reposition your brand and why - the sources of powerful brand associations - how to develop compelling brand positionings, faster

Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like Wrigley, Hallmark, Nestle, and Chrysler along the way. His latest book is The Brand Positioning Workbook, which we discussed this week on the On Brand podcast. About Ulli Appelbaum Born in Germany, raised in Africa and Belgium, and now living in the US, Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world including BBDO Germany and Chicago, Leo Burnett Budapest, Frankfurt & Chicago, Fallon Worldwide in Minneapolis, and SapientNitro in Chicago, L.A., and Minneapolis. His insights and strategies have helped brands such as Wrigley, Nestle Purina, Harley Davidson, Hallmark, Nestle, Procter & Gamble, Chrysler, and many more. In 2014, he launched First The Trousers Then The Shoes Inc. a brand research and strategy consultancy based here in Minneapolis working for clients including Siemens, Outlaw Energy Drinks, Post Consumer Brands, Angel's Envy/Bacardi, Flexera, Anchore, Double Good, Verve Credit Union and a few more. Ulli is the author of The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster, the best-selling Positioning Development Method Cards, Aha!, The Ultimate Insight Generation Toolkit, and 26 Popular Children Games from Around The World, a set of game cards created to help promote cultural understanding and tolerance among children through play. Episode Highlights The strategy on the shelf. After a quick laugh up front, Ulli and I opened the show with a conversation about strategy. Often, when digging deeper with clients, Ulli found an old strategy “on the shelf” that no one was really using. How can you make strategy more actionable? This, like many things, comes to better understanding your customer. Ulli shared a recent client experience that reinforced the need for better insights and research. A workbook for the work of brand positioning. When Ulli embarked on his latest book, he found no shortage of existing books on positioning. However, as a seasoned brand builder, Ulli knows that positioning is a lot of work. That's why he set out to create not an encyclopedia of brand positioning but rather a simple workbook for setting this critical process in motion—The Brand Positioning Workbook. What brand has made Ulli smile recently? Ulli shared the latest work from McDonald's UK, where the brand has made the bold move of not showing the restaurants or food but rather their iconic (golden) arches as eyebrows. To learn more, connect with him on LinkedIn or check out his website for First The Trousers Then The Shoes.  As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc. He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com This is the Brands On Brands Podcast with Brandon Birkmeyer GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit

How can brands position themselves for success in today's marketplace? That is the question. And we have the answer! In this episode, we discuss proven brand positioning methodologies that actually work, complete with examples and practical steps you can use to develop your own brand positioning that are truly differentiating, distinctive, and highly relevant. To guide us, we have Ulli Appelbaum, the author of the new book The Brand Positioning Workbook: A simple how-to guide to more compelling brand positioning, faster. Ulli is an award-winning marketing and brand strategy consultant with more than 20 years of experience creating brand strategies and building brands, holding senior strategy roles at some of the largest advertising agencies in the world including BBDO, Leo Burnett, and SapientNitro. If you want to be able to create attractive brands that succeed in today's marketplace, this is the episode for you!

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Applebaum About the Book: The Brand Positioning Workbook outlines an easy-to-follow roadmap on how to successfully position or re-position a brand for success in the marketplace. The methodology described in this book is inspired by the analysis of over 1,200 case studies of effective brand building which led to the identification of the 26 universal and proven successful triggers of successful brand positionings. After reading the book you will be able to: Understand the secrets behind successful brand positionings Identify and use the 26 proven success triggers for brand perception Apply a simple and proven brand positioning methodology that actually works Create brands that are attractive, sustaining, and compelling The book invites you, through a series of inspiring questions, examples, and ideation exercises, to explore how the 26 success triggers, or a combination thereof, could be applied to her specific brand and help her create a truly differentiating and distinctive yet highly relevant brand positioning. The outcome is a more rigorous and more creative exploration of all relevant positioning solutions at your disposal while requiring less time than more traditional positioning development methodologies. This book is the right choice for you, if: You are working in a marketing department or a marketing agency You are studying or teaching marketing You are looking for a proven framework for creating compelling brand positioning You are about to position or re-position a brand for success in the marketplace The Brand Positioning Workbook is packed with easy-to-follow exercises and useful examples that will inspire your own thinking and allow you to overcome the mental biases that typically prevent truly original thinking. It can be used by marketers alone or in groups at marketing agencies or client workshops. The book can also be used to develop product concepts, messaging strategies, new product ideas, and even creative ideas! About the Author: Ulli Appelbaum is an award-winning marketing and brand strategy consultant. He has held senior strategy roles in Europe and the US at some of the leading advertising agencies in the world including BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro before starting his own brand research and strategy firm First The Trousers Then The Shoes Inc. He has contributed to 7 Effies awards for marketing effectiveness and an Advertising Research Federation Ogilvy award for Excellence in Research and his insights and strategies have helped build brands including Wrigley, Mars, Harley Davidson, Hallmark, Nestle, Procter & Gamble, Chrysler, Unilever, Hallmark, Symantec, Siemens, and Land O Lakes. He is also the creator of the “Positioning Development Method Cards” and “Aha!, The Ultimate Insight Generation Toolkit”, which help marketers think smarter. He has blogged extensively for the Huffington Post, is a contributor to various trade publications in the US and Europe, and was a member of the Practitioner Council of the American Marketing Association. And, interesting fact – He lives in Minneapolis, was born in Germany, lived in Africa his first 10 years, and then lived in Brussells and moved back to Germany when he was 25! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/brand-positioning-workbook-ulli-appelbaum

Admitting to feeling lost after finishing school, Mayur completed a degree in Computer Science to satisfy the wishes of his mother. This opened a door to join SapientNitro (now Publicis Sapient) where Mayur distinguished himself and earned the opportunity to lead an AdTech product team. Without any previous experience, he was suddenly a marketer!Mayur has come a long way from googling marketing tips and researching the job on Wikipedia. In a decorated career, he has held the position of CMO at Spotify and Gannett USA and he's now fulfilling the same role at crypto exchange Kraken. Listen below to hear about Mayur's career to date and hear his tips for marketing strategy and growth!

In this episode, guest host Venkatesh Shankar sits down with Forerunner Ventures Partner Nicole Johnson to discuss the state of venture capitalism, the trends she's seeing in the DTC and DNVB space, and what she looks for in an executive team when seeking out new potential investments. About the guest: Nicole is a partner at Forerunner Ventures, a leading commerce-focused venture capital firm that supports trailblazing companies like Chime, Dollar Shave Club, Faire, Glossier, Away, Warby Parker, The Yes, Curated, and dozens more. Prior to Forerunner, Nicole worked with SapientNitro, a leading brand and digital strategy consultancy where she supported Fortune 500 retailers on their global retail strategies. Nicole is a graduate of Princeton University and was named one of Forbes Magazine's 30 under 30 in 2016. About the host: Venkatesh (Venky) Shankar is a RETHINK Retail Top Retail Influencer, a Professor of Marketing and Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. Shankar has a Ph.D. in marketing from the Kellogg Graduate School of Management, Northwestern University and has corporate experience in the areas of marketing and international business development. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts.

A creative genius working towards transforming the world of background verification- our next guest is Daniel Braithwaite, Co-founder & CPO at Veremark.A fascination towards creative tasks led Daniel to his first job in marketing. Building flash games during his spare time piqued his interest, and he went on to pursue Master's in London College of Communication. Soon after, he entered the field of user experience. The idea of building user-focused digital experiences enraptured him & he worked for a decade in digital &  design agencies. His entrepreneurial journey started when he got an opportunity to work with his friend in the blockchain space. And together they built Veremark, now a global employment screening platform. Daniel is truly a well-accomplished product leader and designer. With 20+ years of experience and having worked with giants like EY Seren, Marks and Spencer, and SapientNitro, he surely has a lot of insights to share in this episode. Episode Highlights:How do you see the focus on innovation for sustainable growth?Strategies to align work culture and business growth.What skills should organizations invest in to build the workforce?How can leadership leverage HR technology to augment human capabilities? What would be its impact on the workforce?Follow Daniel on LinkedInProduced by: Priya BhattPodcast Host: Nikita Chowdhary About Springworks:Springworks is a fully-distributed HR technology organization that is building tools and products to simplify recruitment, on-boarding, employee engagement, and retention. The product stack from Springworks includes:SpringVerify — B2B verification platformEngageWith — employee recognition and rewards platform that enriches company cultureTrivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-buildingSpringRole — verified professional-profile platform backed by blockchain, andSpringRecruit — a forever-free applicant tracking system.Springworks prides itself on being an organization focused on employee well-being and workplace culture leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.

Receba os novos episódios no seu e-mail: http://goo.gl/HbHUl2​ O Man in the Arena é um videocast sobre empreendedorismo e cultura digital apresentado por Leo Kuba, Miguel Cavalcanti e In Hsieh. Neste episódio (#048​) Um bate-papo com Marcelo Tripoli, CEO da SapientNitro Brasil, uma das principais agências digitais globais, eleito um dos mais influentes profissionais do mercado digital brasileiro. Fundou e liderou a agência iThink, principal agência digital independente brasileira no momento de sua aquisição pela SapientNitro. Nos últimos 15 anos, liderou estratégias para marcas como Vivo, Santander, Walmart, Johnson & Johnson, Mondelez, PepsiCo, Castrol, Google, entre outras. O Man in the Arena tem apoio da FIAP e foi gravado no auditório do Campus Aclimação (São Paulo/SP). Para saber mais: SapientNitro Brasil: http://www.sapientnitro.com.br​ Acompanhe e participe nos canais do Man in the Arena: YouTube: http://youtube.com/maninthearenatv​ Facebook: http://facebook.com/maninthearenatv​ iTunes (Video): https://itunes.apple.com/br/podcast/m...​ iTunes (Audio): https://itunes.apple.com/br/podcast/m...

Receba os novos episódios no seu e-mail: http://goo.gl/HbHUl2​ O Man in the Arena é um videocast sobre empreendedorismo e cultura digital apresentado por Leo Kuba, Miguel Cavalcanti e In Hsieh. Neste episódio (#048​) Um bate-papo com Marcelo Tripoli, CEO da SapientNitro Brasil, uma das principais agências digitais globais, eleito um dos mais influentes profissionais do mercado digital brasileiro. Fundou e liderou a agência iThink, principal agência digital independente brasileira no momento de sua aquisição pela SapientNitro. Nos últimos 15 anos, liderou estratégias para marcas como Vivo, Santander, Walmart, Johnson & Johnson, Mondelez, PepsiCo, Castrol, Google, entre outras. O Man in the Arena tem apoio da FIAP e foi gravado no auditório do Campus Aclimação (São Paulo/SP). Para saber mais: SapientNitro Brasil: http://www.sapientnitro.com.br​ Acompanhe e participe nos canais do Man in the Arena: YouTube: http://youtube.com/maninthearenatv​ Facebook: http://facebook.com/maninthearenatv​ iTunes (Video): https://itunes.apple.com/br/podcast/m...​ iTunes (Audio): https://itunes.apple.com/br/podcast/m...

Dasha Mingalieva, Mentor in IT companies. Business speaker and visiting lecturer at BHSAD, Moscow State University and Digital Dolina (Netology-Group Project). Ex-creative director at advertising agencies. Ex-CMO and co-founder of CINEMOOD hardware startup. Has been working in advertising and marketing since 2009. She worked as an art director and head of creative teams in advertising agencies: BBDO, Leo Burnett, Grape (Possible), SapientNitro. During the period of work in advertising agencies, she has received more than 30 professional awards. In 2015, she became a co-founder of the MULTIKUBIK startup (on the international CINEMOOD market). This is a portable cube - the projector shows films, cartoons and filmstrips on any surface. Inside is a platform of family educational and entertainment content distributed through portable cinemas on a subscription basis. Since its inception, their company "Multikubik" has sold more than 70,000 gadgets in 147 countries around the world. Among the partners: Disney, IVI online cinema, Megafon, MULT TV channel. In 2019, the startup's turnover reached $ 10 million. In January 2020, she left the operating activities of the startup. From that moment on, he acts as an Adviser and mentor, consults on management and marketing issues. Nominee for Forbes rating "30 to 30" in the category "entrepreneurs", Top-100 Russian Female Tech Founders according to Leta Capital, Top-100 women of Russian venture capital (RusBase). FIND DASHA ON SOCIAL MEDIA LinkedIn | Facebook | Instagram | Telegram ================================ SUPPORT & CONNECT: Support on Patreon: https://www.patreon.com/denofrich Twitter: https://twitter.com/denofrich Facebook: https://www.facebook.com/denofrich YouTube: https://www.youtube.com/denofrich Instagram: https://www.instagram.com/den_of_rich/ Hashtag: #denofrich © Copyright 2022 Den of Rich. All rights reserved.

Dasha Mingalieva, Mentor in IT companies. Business speaker and visiting lecturer at BHSAD, Moscow State University and Digital Dolina (Netology-Group Project). Ex-creative director at advertising agencies. Ex-CMO and co-founder of CINEMOOD hardware startup.Has been working in advertising and marketing since 2009. She worked as an art director and head of creative teams in advertising agencies: BBDO, Leo Burnett, Grape (Possible), SapientNitro. During the period of work in advertising agencies, she has received more than 30 professional awards.In 2015, she became a co-founder of the MULTIKUBIK startup (on the international CINEMOOD market). This is a portable cube - the projector shows films, cartoons and filmstrips on any surface. Inside is a platform of family educational and entertainment content distributed through portable cinemas on a subscription basis. Since its inception, their company "Multikubik" has sold more than 70,000 gadgets in 147 countries around the world. Among the partners: Disney, IVI online cinema, Megafon, MULT TV channel. In 2019, the startup's turnover reached $ 10 million.In January 2020, she left the operating activities of the startup. From that moment on, he acts as an Adviser and mentor, consults on management and marketing issues.Nominee for Forbes rating "30 to 30" in the category "entrepreneurs", Top-100 Russian Female Tech Founders according to Leta Capital, Top-100 women of Russian venture capital (RusBase).FIND DASHA ON SOCIAL MEDIALinkedIn | Facebook | Instagram | Telegram

Receba os novos episódios no seu e-mail: http://goo.gl/HbHUl2​  O Man in the Arena é um videocast sobre empreendedorismo e cultura digital apresentado por Leo Kuba, Miguel Cavalcanti e In Hsieh. Neste episódio (#048​) Um bate-papo com Marcelo Tripoli, CEO da SapientNitro Brasil, uma das principais agências digitais globais, eleito um dos mais influentes profissionais do mercado digital brasileiro. Fundou e liderou a agência iThink, principal agência digital independente brasileira no momento de sua aquisição pela SapientNitro. Nos últimos 15 anos, liderou estratégias para marcas como Vivo, Santander, Walmart, Johnson & Johnson, Mondelez, PepsiCo, Castrol, Google, entre outras. O Man in the Arena tem apoio da FIAP e foi gravado no auditório do Campus Aclimação (São Paulo/SP). Para saber mais: SapientNitro Brasil: http://www.sapientnitro.com.br​  Acompanhe e participe nos canais do Man in the Arena: YouTube: http://youtube.com/maninthearenatv​ Facebook: http://facebook.com/maninthearenatv​ iTunes (Video): https://itunes.apple.com/br/podcast/m...​ iTunes (Audio): https://itunes.apple.com/br/podcast/m...

Ryan is Marketing Consultant & Entrepreneur. He has over 10 years of experience helping companies get more exposure through digital channels. Ryan helped brands like Hellmans, Bayer, Fiat, Nike and VISIT FLORIDA on online acquisition strategy as a consultant for Deloitte and later SapientNitro.

This week on “Marketing Today,” Alan interviews Mayur Gupta, the chief marketing officer at Freshly. Mayur’s experiences include past roles as vice president of growth and marketing at Spotify as well as at Kimberly-Clark as the global head of marketing technology and innovation and then as the global head of the omni channel experiences and platforms. Gupta talks about the current state and future state of marketing from his unique perspective of an engineer and having obtained a master’s degree in computer science. He also shares insight on Freshly’s target goal of providing food and wellness to over 100 million people, the importance of having a point-of-view in marketing, and his definition of growth that includes the growth of the brand, the user base, and the user value. Gupta also delves into the constant changing of ideas and strategy in marketing by saying, “The goal is not to kill that chaos. The goal is not to bring calm. But, it’s how you harness that chaos on the internal culture.” He states that the Freshly belief is that “nutrition is the single largest influencer of your well-being” and “the core of Freshly is the intersection of convenience, health and taste, and access/affordability.” Highlights from this week’s “Marketing Today”: Mayur Gupta introduces himself and explains growing up in India. (01:10) What was Mayur’s path into his career? (05:25) What were his transitions like between SapientNitro, Kimberly-Clark, and Freshly? (09:00) What is Freshly and where can people find it? (12:39) Has being a younger CMO affected Mayur’s perspective on marketing? (15:49) How does he stay current in all that is steadily changing in the field? (19:38) How does Mayur describe the state of data, privacy, and fraud in marketing? (22:09) What are the biggest technological threats to marketers? (24:38) What would it look like for academia to train future marketers? (26:23) What has Mayur learned from his various opportunities? (29:16) Has there been an experience in Mayur’s past that made him who he is today? (31:58) What drives Mayur Gupta these days? (35:17) Are there any companies, brands, or organizations that Mayur believes marketers should pay attention to? (37:56) What does Mayur feel is the future of marketing? (39:28) Resources Mentioned: Freshly Buddhism Support the show.

Ryan Stewart, is a marketing entrepreneur with over a decade of experience building and selling online businesses. He worked as a consultant for Deloitte and SapientNitro helping large brands like Target and Best Buy improve online acquisition. He built and scaled an eCommerce site called Laces Out with a 1.2 million organic business per month and sold the business in 2017. He built and scaled an online SEO agency called WEBRIS to 1.1 million in annual recurring revenue in 16 months, and sold the business in 2018. Ryan is now a partner and board member at From the Future, a technical digital agency that provides link building services and digital marketing services, with 40 employees and offices in Miami and Philadelphia. Podcast booking services for this podcast provided by Podcast Bookers.

Alicia Buford, Associate Design Director at Instrument, speaks her truth about her winding career path (with stops of frog and SapientNitro), and her struggles with Portland. Hear about why she might not get a master's degree if she could go back and do it again, being active and mindful about the type of education you're receiving, being bullied by an ECD early in her career, and the reality of being talent of color in a city that isn't known for being diverse.  For more guidance from the industry, subscribe to our Weekly email—it's a small dose of advice, delivered Mondays.

Cosimo Möller, über Jahre hinweg erfolgreicher Löwen-Gewinner, Cannes Juror und Verfechter klassischer Medien, hat sich ein Jahr Auszeit genommen und komplett auf Werbung verzichtet, um dann auf Kundenseite neu zu beginnen. Christian Waitzinger, von Beginn an Fan von Allem, was digital ist, arbeitete die längste Zeit seiner Karriere bei SapientNitro in New York, bevor er vor zwei Jahren zurück in die Heimat kehrte. In einer Holzhütte über den Dächern Münchens diskutierten die beiden über die Vor- und Nachteile von klassischer und digitaler Werbung.

Daniel Harvey, the CCO at Zone Digital, talks with the Movidiam Podcast about his role at Zone, his experience at R/GA and SapientNitro, Dunbar's number, the evolving agency landscape and the future of work. https://www.movidiam.com/blog/907/zone-digital-daniel-harvey--digital-business-transformation

Daniel Harvey, the CCO at Zone Digital, talks with the Movidiam Podcast about his role at Zone, his experience at R/GA and SapientNitro, Dunbar's number, the evolving agency landscape and the future of work. https://www.movidiam.com/blog/907/zone-digital-daniel-harvey--digital-business-transformation

William Yu is a Freelance Senior Strategist (formerly at TBWAChiatDay and SapientNitro), who recently leapt into film making and writing full-time. You may know him from his impactful project #StarringJohnCho, which garnered over 1 billion impressions worldwide and continues the conversation of how Asian-Americans are perceived in society today. Hear William's advice on getting new initiatives off the ground at your agency, pursuing strategy, and applying strategic thinking to your own side projects. Like what you're hearing? Subscribe & leave us a review on iTunes to help others discover the podcast. For more guidance from the industry, subscribe to our Weekly email—it's a small dose of advice, delivered Mondays. Or search for a specific topic in our ever-growing Collection of advice.

  Every year Toronto hosts "Scotiabank Nuit Blanche" an overnight art event that takes place across the entire city. In 2015 SapientNitro (now SapientRazorfish) had just moved into their new offices and worked with their landlord, Allied Reit, to come up with something interesting for the lobby of the building. The idea they came up with was 'Mimir's Well', a very old story about the Norse God Oldin, who sacrificed his eye to drink from Mirmir's Well and gain the wisdom and memory of the nine worlds. Using Kinect technology, Unity 3D animation and parametric speakers guests stepping up to one of the nine sides of the exhibition were met with screens showing their own reflections, which soon morphed them into an animal of Norse lore.As visitors experimented with their newly adopted forms, sound enveloped them while their surroundings transformed into one of the nine Norse worlds. I spoke with Graham Ameron, who is Associate Creative Director at SapientRazorfish, about the technology and thinking behind this 12 hour installation. Subscribe to this podcast: iTunes * Google Play * RSS 

Molly Scannell is a creative director who's worked with a number of ad agencies including SapientNitro and Mullen. She has nearly 20 years experience working in visual and user experience design with a long and diverse list of clients including John Hancock Investments, Chrysler Group, Lane Bryant, Liberty Mutual, Smithsonian, Yale School of Management, and CBS.In addition to being a competitive rower for the past 20+ years, her abundant energy also flows into her role of mothering three amazing daughters. As a result of pursuing her own personal art projects and then posting the results on Instagram, she has developed a personal following that has not only encouraged more art work but also given her career a bump.

Show notes, tools and resources: www.feisworld.com/blog/freddie-laker Today, I'm joined by Freddie Laker who is a British-American entrepreneur and the founder of the tech startup Guide, and most recently Chameleon Collective and Code Orange. Prior to launching these companies, he launched the Internet service provider Laker.net and the digital agency iChameleon Group. He worked at SapientNitro (now known as SapientRazorfish) where we met in 2009, as the company's Vice President of Global Marketing Strategy He is also the son of Sir Freddie Laker, the founder of British airline Laker Airways. In this episode, you will hear firsthand, never-heard-before stories from Freddie Laker Jr., a serial entrepreneur who's daring in trying new things (especially related to computers and new forms of technologies). His origin stories growing up as a British-American, living in both countries. One important lesson he had to learn from his father, Sir Freddie Laker, when he was a teenager. The success and struggle of running multiple startups and what Freddie would have done the same or differently retrospectively. --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

At SapientNitro, glowing blue walls mean there are bagels up for grabs in the office. Green walls mean it’s time for lunch. And floating kitty cats mean someone hacked the digital walls for fun. The new Toronto digs are designed to inspire creativity and to invite experimentation. These are SapientNitro’s Changing Walls. To see photos of these walls and to read more about how they work, check out: http://bit.ly/ChangingWalls

In 2013, NNHS InvenTeam applied to enter the Lemelson-MIT High School Student Grant. After a year of hard work (including the summer), their project was chosen to be presented at the White House Science Affair in front of President Barack Obama. In Part 2, we set aside glories and trophies and began focusing on the daily lives of two college students:  What is the day in the life of an MIT / Brown student? How to be obtain a "Pirate License" at MIT?  Why does Felege run with a "clicker" in the morning at Brown? What do MIT college students do day in and day out? What are a few things (in Karen and Felege's opinions) that could improve the current state of higher education? Why is it important to learn how to think? Quick final questions - What does success mean? How to live a fulfilling life? What does  a dream project look like to Karen and Felege without concerns of budget and resources How did this all happen? You may be wondering how I got in touch with Mrs. Brooks in the first place. In 2011, I helped organize a field trip for design students at the Commonwealth School and Newton North High School to visit Sapient (an agency I was working for at the time) to explore design opportunities beyond traditional disciplines. Immediately after the field trip, I created the very first High School Internship Program at SapientNitro. Today as part of Feisworld Inc. services and offerings, I continue to mentor high school, college students and young professionals: http://www.feisworld.com/work-with-fei/   --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Nate Delong competed at the 2014 World Muay Thai Federation Championship on Team USA and took Gold Metal for the Pro AM (Pro/Amateur) Heavy Weight Division. Like many of us, Nate has a full time job. He is a producer at SapientNitro, an advertising agency based in Boston, MA. In this podcast, you will learn about how Nate was able to balance work and his passion to compete on the international stage.  Nate was introduced to me by Matt Lindley. Matt is my hero and a wonderful guest who appeared on a previous episode of the feisworld podcast.  If you have listened to some of my previous episodes, it is no secret that I'm a dedicated martial arts practitioner as well. The desire to interview someone like Nate is obvious. But why should you care, or how does this interview benefit you in anyway?  Ironically enough, much of the learning as a martial artist can apply to regular office job. Not the fight (of course) but strategies that help you improve your interpersonal skills, reading and understanding your clients, managers, peers, even at interviews - what/how can you learn about the person you are speaking to in a split second and respond effectively. As a fellow martial arts practitioner, I compiled a list of questions I wanted to ask Nate. Whether you are seriously pursuing a career in martial arts or not, I hope you find these questions somewhat intriguing: How did Nate prepare himself for the World Championship in Thailand? In just 3 months, how did he peek his performance and condition himself to be in the best competition shape? What type of fighter is Nate, and what is his competition philosophy? How does Nate study his opponents prior and during the competitions? How did he overcome fear, pressure, other mental and physical challenges during practice and then on stage? What are the counterintuitive learnings that significantly improved Nate's ability to win? How did Nate cut down 14 lbs 24 hours before his the first tournament weigh-in? (Not recommended for individuals without consulting healthcare professionals.) What are some of the interesting discoveries on the international stage? What is Nate like in everyday life? Where did he grow up? What's Nate's advice for people who want to compete in martial arts? What's next for Nate? --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Matt Lindley is the Director of Innovation for SapientNitro. We became friends instantly when he first started working there in 2009. Matt had such an impact on my life. If you ask me to list 3 people who have helped shape me into who I am today, Matt would be one of them.    Matt's list of accomplishments in the advertising and marketing world goes way way back. He's been a storyteller for over 25 years. He sold OneZero Media, where he created and produced CBS’s first broadcast TV show about the internet, and he personally hosted it for three seasons. He was an ECD/EVP at Arnold Worldwide leading Progressive. More recently, he co-created a business visioning tool called ThirtySix at SapientNitro.    He's a board member for Friends of the Boston's Homeless, a non-profit organization that helps over 400 homeless individuals move beyond shelter to lead independent lives in our community. He is also a board member for Stop Handgun Violence. Those of you who have driven by Mass Turnpike around 2008-09, you probably have noticed the 250-foot billboard that says "We Sell Guns! No ID Required. No Background Checks."    In this 2-part episode, I recorded with Matt Lindley at his home office. You will hear about Matt's path from growing up on a farm in Pennsylvania to his appointment as a senior advertising executive. Matt shares his strategy for making sure your creative input is valuable. We also touch on parenthood and what it means to do the best you can as a father and colleague.  --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Albert Whitley is a senior art director at SapientNitro and the current vice-president of AIGA Atlanta. During our conversation, Albert dropped a lot of pearls of wisdom about the design industry. No doubt that comes from his many years of work under some of the greats like Bill Grant of Grant Design Collaborative and Cynthia Jones of Jones Worley. We even touched on AIGA and diversity in the graphic design industry. Hear what Albert has to say in this week's interview! Albert Whitley on Twitter

Sabrina Kay is committed to returning the American educational system to its former glory by introducing new learning models and connecting the workforce with classrooms. Her quest answers the seemingly logical question: Why wait until college students have already graduated to give them work-based training? Her goal is to use the Penn's learning model as a framework, conduct further research, perfect the model, and enhance students' social mobility and opportunity through education. The laboratory of her ambition is Fremont College. Dr. Sabrina Kay became Chancellor of Fremont College in 2007 and targeted nontraditional students, teaching them through collaboration and real-world cases to navigate the issues that impact everyday work life. According to Sabrina, "We're on this earth as stewards of life for a small period of time. The difference we can make is through becoming part of others' inspiration and helping make their dreams and aspirations into reality." She feels incredibly lucky that, through her work with Fremont College, she gets to do that every day.Technology is moving faster than we can keep up. Wouldn't it be nice to have someone keeping you up to date and current with all things Tech in the business world? Matthew Zehner is the CEO at ZehnerGroup, a full service digital agency that offers strategy, creative, technology and marketing solutions to a wide range of clients, from startups to Fortune 500 companies. Through Matthew's experience in all areas of technology, he ensures the user experience ZehnerGroup creates on behalf of its clients is cutting edge. He plays an integral role in his clients' success through his hands on collaboration and close integration with their teams. Prior to starting ZehnerGroup, Matthew worked at SapientNitro, a top interactive agency, where he introduced the latest digital platforms and technologies to an array of Fortune 500 clients.

Quest Nutrition is headed by Tom Bilyeu, who oversees close to 300 full-time staff, chiefly in Southern California, leading sales, marketing, content creation and other areas while guiding the company's culture of passion and transformation.Before launching the venture in 2011, Bilyeu spent seven-and-a-half years as chief marketing officer of Awareness Technologies, a software security company, but eventually realized that “the technology business didn't provide enough of a real connection with people.” Having grown up in Tacoma, Washington in a family with rampant morbid obesity, he felt a personal need to segue into the health and fitness industry and help his loved ones as well as others seeking change.With a mission to be the leader in functional foods that don't compromise on nutrition or taste, Quest Nutrition was founded in 2011 by Mike Osborn, Ron Penna and Tom Bilyeu, a visionary entrepreneur who was motivated to launch the venture by a family beset with obesity and a strong desire to help.Technology is moving faster than we can keep up. Wouldn't it be nice to have someone keeping you up to date and current with all things Tech in the business world? Matthew Zehner is the CEO at ZehnerGroup, a full service digital agency that offers strategy, creative, technology and marketing solutions to a wide range of clients, from startups to Fortune 500 companies. Through Matthew's experience in all areas of technology, he ensures the user experience ZehnerGroup creates on behalf of its clients is cutting edge. He plays an integral role in his clients' success through his hands on collaboration and close integration with their teams. Prior to starting ZehnerGroup, Matthew worked at SapientNitro, a top interactive agency, where he introduced the latest digital platforms and technologies to an array of Fortune 500 clients.

Sabrina Kay is committed to returning the American educational system to its former glory by introducing new learning models and connecting the workforce with classrooms. Her quest answers the seemingly logical question: Why wait until college students have already graduated to give them work-based training? Her goal is to use the Penn's learning model as a framework, conduct further research, perfect the model, and enhance students' social mobility and opportunity through education. The laboratory of her ambition is Fremont College. Dr. Sabrina Kay became Chancellor of Fremont College in 2007 and targeted nontraditional students, teaching them through collaboration and real-world cases to navigate the issues that impact everyday work life. According to Sabrina, "We're on this earth as stewards of life for a small period of time. The difference we can make is through becoming part of others' inspiration and helping make their dreams and aspirations into reality." She feels incredibly lucky that, through her work with Fremont College, she gets to do that every day.Technology is moving faster than we can keep up. Wouldn't it be nice to have someone keeping you up to date and current with all things Tech in the business world? Matthew Zehner is the CEO at ZehnerGroup, a full service digital agency that offers strategy, creative, technology and marketing solutions to a wide range of clients, from startups to Fortune 500 companies. Through Matthew's experience in all areas of technology, he ensures the user experience ZehnerGroup creates on behalf of its clients is cutting edge. He plays an integral role in his clients' success through his hands on collaboration and close integration with their teams. Prior to starting ZehnerGroup, Matthew worked at SapientNitro, a top interactive agency, where he introduced the latest digital platforms and technologies to an array of Fortune 500 clients.

Sabrina Kay is committed to returning the American educational system to its former glory by introducing new learning models and connecting the workforce with classrooms. Her quest answers the seemingly logical question: Why wait until college students have already graduated to give them work-based training? Her goal is to use the Penn's learning model as a framework, conduct further research, perfect the model, and enhance students' social mobility and opportunity through education. The laboratory of her ambition is Fremont College. Dr. Sabrina Kay became Chancellor of Fremont College in 2007 and targeted nontraditional students, teaching them through collaboration and real-world cases to navigate the issues that impact everyday work life. According to Sabrina, "We're on this earth as stewards of life for a small period of time. The difference we can make is through becoming part of others' inspiration and helping make their dreams and aspirations into reality." She feels incredibly lucky that, through her work with Fremont College, she gets to do that every day.Technology is moving faster than we can keep up. Wouldn't it be nice to have someone keeping you up to date and current with all things Tech in the business world? Matthew Zehner is the CEO at ZehnerGroup, a full service digital agency that offers strategy, creative, technology and marketing solutions to a wide range of clients, from startups to Fortune 500 companies. Through Matthew's experience in all areas of technology, he ensures the user experience ZehnerGroup creates on behalf of its clients is cutting edge. He plays an integral role in his clients' success through his hands on collaboration and close integration with their teams. Prior to starting ZehnerGroup, Matthew worked at SapientNitro, a top interactive agency, where he introduced the latest digital platforms and technologies to an array of Fortune 500 clients.Amelia is a passionate aviatrix, inspired by adventure and flight. In June of this year, Amelia will recreate and symbolically complete the 1937 flight of her namesake, Amelia Mary Earhart. In 14 stops and approximately 100 hours of flight time, she will fly a Pilatus PC-12NG around the world, and upon completion will be the youngest woman to circumnavigate the globe in a single-engine aircraft. In order to make this dream a reality, she created the Fly With Amelia Aviation LLC and has spent the past year plus relentlessly pursuing, pitching and securing big-name sponsors for everything from her aircraft to the food she will eat in flight. To date, she has single-handedly raised millions from companies including Pilatus, Jeppesen, Honeywell, Signature Flight Support and Dallas Air Motive, among others. Amelia's goal with this flight is to inspire a new generation of aviators and to motivate others to pursue their dreams and passions. In conjunction with the around-the-world flight, Amelia started the Fly With Amelia Foundation Fly With Amelia Foundation, a 501c3 that provides flight scholarships to young women, aviation career mentoring, and STEM education programs.

O Man in the Arena é um videocast sobre empreendedorismo e cultura digital apresentado por Leo Kuba, Miguel Cavalcanti e In Hsieh.   Neste episódio (#048):   Um bate-papo com Marcelo Tripoli, CEO da SapientNitro Brasil, uma das principais agências digitais globais, eleito um dos mais influentes profissionais do mercado digital brasileiro. Fundou e liderou a agência iThink, principal agência digital independente brasileira no momento de sua aquisição pela SapientNitro. Nos últimos 15 anos, liderou estratégias para marcas como Vivo, Santander, Walmart, Johnson & Johnson, Mondelez, PepsiCo, Castrol, Google, entre outras.     O Man in the Arena tem apoio da FIAP e foi gravado no auditório do Campus Aclimação (São Paulo/SP).   Para saber mais:   - SapientNitro Brasil   Acompanhe e participe nos canais do Man in the Arena: - YouTube - Facebook