Podcasts about mach alliance

Kelly Goetsch is the Chief Operating Officer of Pipe17, which specializes in AI-powered composable order operations. Before joining Pipe17, he served as the Chief Strategy Officer at commercetools, where he played a pivotal role in scaling the company to over $100 million in annual recurring revenue. Kelly also co-founded MACH Alliance, a nonprofit industry organization advocating for Microservices, APIs, Cloud-native, and Headless (MACH) technologies.  In this episode… Customers expect fast fulfillment and delivery across various selling channels, including social media and marketplaces. Traditional systems struggle to keep pace, leaving companies tangled in connectivity issues between their sales, inventory, and fulfillment networks. How can brands deliver seamless, cost-effective experiences while scaling across these fragmented digital touchpoints? With experience in AI-driven order management, Kelly Goetsch advises brands to adopt a connectivity-first model. This requires integrating a flexible routing layer that connects selling channels, back-office systems, and fulfillment partners, enabling dynamic order flow based on cost, speed, and product needs. Kelly also recommends embracing emerging sales platforms like TikTok and leveraging AI tools to align with how customers discover products, noting that companies must modernize their operations or risk falling behind in today's competitive landscape. In today's episode of The Digital Deep Dive, Aaron Conant speaks with Kelly Goetsch, COO of Pipe17, about reshaping order management for AI-driven shopping. Kelly explains how selling channels have evolved, marketing gaps in midsize brands, and how voice commerce has shaped emerging conversational shopping experiences.

On this episode I'm back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we're re-exploring a subject we discussed a few weeks back - the technology state of play.We start with the impact of tariffs on backend operations and tech choices, the demand for low code solutions, the likelihood and shape of consolidation for the rest of the year, who the commerce platform winners and losers will be, the opportunities for new tech ventures in a volatile market, what is going on with the MACH Alliance, Shopify's recent partnership with ChatGPT and whether AI maximalists have got it right or wrong?This podcast is brought to you by our mates at Inventory Planner by Sage. What do brands like like Astrid & Miyu, ROKA London and Passenger have in common? They all use Inventory Planner by Sage to cut excess stock by a third and scale multi-locations with confidence. Get two month's free by following this link.Checkout Factory here.Sign up to our newsletter here.

FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this ecommerce podcast, Kelly Goetsch discusses his transition from Commercetools to Pipe17 and the company's mission to revolutionise order management in ecommerce. The podcast highlights the challenges of traditional systems and how Pipe17's network-based approach offers a more efficient solution.The conversation covers the importance of integrations, the role of AI in order management, and the future of ecommerce technology. Kelly also shares insights on customer use cases, deployment strategies, and the evolving landscape of B2B commerce.Key takeaways:Integration challenges stem from walled gardens in enterprise IT.Low-code solutions are becoming essential for business agility.Pipe17 focuses on a network of integrations rather than a monolithic platform.Pain-free deployments are achievable through pre-built connections.Business users can define routing rules with a user-friendly interface.AI assists in mapping and optimising order flows.The future of ecommerce lies in real-time data visibility.B2B commerce presents significant growth opportunities.

In this special episode of Watson Weekly, Rick Watson is joined by Kelly Goetsch, a Commercetools Advisor and industry thought leader. Kelly shares his unique insights into the evolving landscape of e-commerce, focusing on the intersection of technology and healthcare. Together, they explore key topics like consumer behavior trends, the growing role of composable commerce, and the untapped opportunities in health tech. From tackling HIPAA compliance to redefining retail experiences, this episode dives deep into the transformative potential of technology across industries. Don't miss this engaging discussion packed with expertise and forward-thinking strategies.About Kelly - Kelly Goetsch is a commercetools Advisor. Until January 2025, Kelly was the company's Chief Strategy Officer, and prior to that, he served as the Chief Product Officer at commercetools for nearly six years. Goetsch is an industry thought-leader who champions the MACH (Microservices, API, Cloud-Native, and Headless) movement, and co-founded the MACH Alliance, a group of 100+ independent, future-thinking tech companies dedicated to advocating for open, best-of-breed technology ecosystems. Prior to commercetools, Goetsch held senior-level product development and go-to-market responsibilities at Oracle and held the role of Senior Architect ATG (acquired by Oracle), where he was instrumental to 31 large-scale ATG implementationsHe is the author of four books - GraphQL for Modern Commerce (O'Reilly, 2020), APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce (O'Reilly, 2016) and E-Commerce in the Cloud (O'Reilly, 2014). He holds three patents, including one key to distributed computing.

James Semple is the Director of Product Management at Salesforce, and recently he joined Kailin Noivo to record an episode of Ecommerce Toolbox: Expert Perspectives. Composable commerce is very close to James's heart and more than a professional in the field, he is a true evangelist. We, all of us, engage with commerce every day mostly, so being able to offer tailored, flexible digital experiences for brands across multiple channels is a meaningful goal to aim at. Listen to James and Kailin's discussion on aligning business goals with your platform architecture and why it's crucial to start with KPIs before diving into headless solutions. You'll soon discover why composable is more than just a buzzword.

Thomas Mulreid is the VP of Sales at Orium and he was Kailin Noivo's latest guest on Ecommerce Toolbox: Expert Perspectives. Thomas shared his journey from finance through the tech world, and eventually landed at Orium, just at the very moment that the pandemic started to reshape how we work. Now, he's an expert in the changes that are reshaping the world of ecommerce: headless and composable commerce. In this conversation, Thomas reflects on how Orium has helped brands to quickly create tailored digital experiences with cutting-edge composable strategies. They also explore the pivotal role of MACH architecture in building the sort of flexible solutions that can adapt as businesses grow. Tune in to hear practical advice and learn how innovation and best practices are shaping the future of online shopping.

Paula Macaggi sits down with Danielle Diliberti, CEO of Sommsation, a wine marketplace born during the pandemic that connects independent wineries and world-class sommeliers with consumers. Danielle shares how her background in technology helped build Sommsation with a legacy-free architecture to support decades of growth. We explore Som sation's innovative approaches, such as the Rebel Wine Club and digital tasting experiences, and discuss the blend of traditional winemaking with modern technology. Danielle also talks about the importance of community, sensory experiences, and the role of MACH Alliance in supporting the industry's ecosystem.

Welcome to a special episode of Marketing in the Madness live from ShopTalk at the Mach Alliance Members Lounge! Host Katie Street interviews Julie Hermann, CX and Personalisation Manager from Pandora, the world's largest jewellery brand. Julie shares her journey at Pandora, the brand's history from humble beginnings in 1980s Copenhagen, their growth into the world's largest jewellery brand and their digital transformation in marketing. Discover how Pandora personalises customer experiences and integrates technology to stay ahead in the digital age. Plus, learn about the influence of social media trends on TikTok on Pandora's success, and the role of technology in Pandora's marketing strategy.Join us for an insightful conversation that dives deep into one of the most beloved jewellery brands.00:00 Julie Hermann, Pandora02:04 Intersection of Marketing and Technology03:59 The Origin Story of Pandora07:53 Pandora's Digital Transformation10:36 Personalisation in Marketing13:17 Technology and Integration at Pandora14:55 Social Media Trends and TikTokJulie Hermannhttps://www.linkedin.com/in/juliemariehermann/https://uk.pandora.net/en/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Morten is the EVP of Technology at Bluestone (http://bluestonepim.com), working alongside global brands to achieve their digital ambitions. With over two decades of expertise in e-commerce and IT, he's a frequent speaker at industry events and a podcast guest. He also serves in various capacities within the MACH Alliance, including as the Head of the Technology Council. And presently is the senior member of the Admissions Panel.

Join us in our latest podcast for an insightful conversation with Charlie Bell, a seasoned leader at Contentful. With almost two decades of experience in digital transformation, Charlie's journey from engineering to driving transformative projects and now in a key commercial role at Contentful offers a fresh and dynamic perspective on the evolving digital world.We delve into the role of Contentful in digital transformation, exploring its evolution over the past decade and uncovering lesser-known aspects of the platform. Charlie shares his insights on the current challenges and exciting developments at Contentful, highlighting the intersection of technology and business strategy and the need to innovate or risk stagnating.We explore the shifting dynamics of the digital landscape, from Contentful's origins primarily with developers to its increasing collaboration with marketers. Charlie reflects on his multifaceted career, drawing from experiences on both sides of the table to offer valuable insights into navigating digital transformation effectively.One key focus of our discussion is on composable architectures and the importance of the MACH Alliance in digital transformation. Charlie sheds light on the concept of composable architectures, underscoring its significance in empowering organisations.  Charlie shares anecdotes of organisations navigating challenges in selecting digital solutions and managing platform transitions, offering practical strategies for success.Join us for valuable insights and practical advice on digital transformation success in today's rapidly evolving digital landscape.Visit AND Digital's website here for the latest episodes and to stay informed. Follow us on:Linkedin: and_digitalX: AND_digitalInsta: and.digital

Phillip and Brian have FOMO over guerrilla marketing in the *bathroom*, and break down the Jackson family walkthrough of Meow Wolf's Omega Mart. Stick around for BigCommerce CEO Brent Bellm's sit down with Brian live from Shoptalk. “From $70M to $700M”Key takeaways:- ShopTalk has become the biggest pure-play event in North America for e-commerce, showcasing the growth and optimism in the industry.- AI is making its way into various tools and solutions, embedding Gen AI to increase efficiency in teams.- TikTok is seen as a viable platform for brands to engage with new audience segments, and it offers a unique opportunity for creators to collaborate with brands.- Checkout replacement tools are shifting gears, aiming for faster and more adaptable solutions to meet the evolving needs of e-commerce businesses.- Omega Mart by Meow Wolf is an immersive art exhibit that satirizes capitalism and consumerism, allowing visitors to explore a surreal grocery store with twisted products on the shelves.{00:15:41} - “There are a lot of solutions that are actually embedding Gen AI in their tools. Everything from data cleanliness to customer service to product copy to marketing and other tools. I think everyone's just barely actually embedding it in a way that will actually increase efficiency in teams.” - Brian{00:27:15} - “{TikTok Shop} is closer to almost like a B2B2C model. You have your home designers and fabric stores sell to those home designers and they work their fabrics into the homes that they're influencing. It's almost the same thing. Managing these effectively, you know, designers for all kinds of experiences, not just homes, but beauty, fashion, whatever it is.” - Brian{00:52:47} - “The overarching philosophy of metamodernism in that the best way to deliver an experience is to engage in both culture and commerce but to do so with a wink to say, "We both know that for this thing to exist that you really want that I have to play into the commercial nature of the way that it exists. And so I will critique that so that you can't critique it, Mrs Consumer. I will critique it for us, but we both know that the only way that you're going to get this and the only way you can deliver this and experience this is if it's commercialized in some way," and that is the overarching narrative of Omega Mart.” - Phillip{00:59:15} - “You can press a button and have a catalyst store on Next.js and React, the highest performing most popular tech in the world of composable, in under 60 seconds pre-integrated with all of our functionality, as well as leading content management solutions, as well as leading search and merch engines, out of the box hosting from top partners like Vercel. We have so lowered the bar to the world's best composable tech that we think that's the future, and it's perfectly timed with the growth again of MACH enthusiasm in the US.” - Brent{01:07:21} - “What if we turned Makeswift, not just for content websites, which is what it was built for, into commerce websites too? And that was the sort of the magic aha idea, and I think we are going to transform the industry.” - Brent{01:13:29} - “We're open sourcing the React component library. Meaning, any agency, any developer can come in and contribute a new component or enhance a component. We'll make sure it's secure. We'll be sort of the gatekeepers on the quality, but you're not dependent just on the components that BigCommerce builds. Anybody can be building new extraordinary website components that go into the library and make it that much more powerful to leverage that library.” - BrentAssociated Links:Check out Future Commerce+ for exclusive content and save on merch and printThe MUSES Journal is here! Grab your copy of our latest annual journal today at musesjournal.comHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Today we're going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization. To help me discuss this topic, I'd like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance. Resources Bloomreach website: https://www.bloomreach.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization. To help me discuss this topic, I'd like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance. Resources Bloomreach website: https://www.bloomreach.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

We discuss the history of commercetools, why the term Headless is meaningless, the advantage of a build AND buy tech strategy, why Ai tools are distracting from customer experience fundamentals, Shopify's move into enterprise, the death of legacy platforms and why Kelly is bullish on B2B and making composable easier. ………….

In this insightful episode of CTO Confessions, listeners are treated to an in-depth exploration of technology and leadership through the experiences of Andreas Westendörpf, CTO of Emma. His journey, from a budding software engineer to an influential technology leader, is a central theme. The episode covers the crucial role of good architecture, with a focus on the MACH Alliance's contributions to e-commerce. It delves into the significant impact of organizational structure on technology, advocating for empowered, interdisciplinary product teams. Additionally, the episode sheds light on topics like technical debt and the essence of software development, all while underscoring the necessity of empathy in the tech industry. Key takeaways from the podcast are: - Empathy is Key in Bridging Technology and Business - Mutual understanding between technical and non-technical teams is crucial for effective collaboration and problem-solving. - Organizational Dynamics Shape Software Development - The structure of an organization significantly influences its software architecture. Implementing effective team structures and interdisciplinary approaches can lead to more innovative and efficient product development. - Continuous Learning and Community Engagement are Essential - Engaging with peer networks, podcasts, and tech blogs is vital for staying updated and tackling the complexities of technology leadership. Our Guest: Andreas Westendörpf LinkedIn: https://www.linkedin.com/in/westendoerpf/ Website: https://team.emma-sleep.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)

Drum-roll please. Introducing our brand new FLC podcast episodes - Female Leader's Club that is! Crafted by the ingenious minds behind MAD//Fest, the FLC club burst onto the scene in 2023, to inspire positive change in the industry. Now Katie has the privilege of bringing this directly to your ears - each week she will be digging a little bit deeper with all of our MITM guests on their own unique experiences, personal anecdotes and offering invaluable advice on the ever-evolving landscape of gender equality.This week, Katie welcomes back Jasmin Guthmann from Contentstack & MACH Alliance who unravels the vital importance of advocacy in our quest for equality.The Female Leaders Club: https://www.madfestlondon.com/female-leaders-clubMAD//FEST: https://www.madfestlondon.com/Jasmin Guthmann: https://www.linkedin.com/in/jguthmann/MACH Alliance: https://machalliance.org/Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Embracing technology in marketing is no longer a choice - it's a necessity!

From a technology-standpoint, MACH is fantastic. However, the commercial-side of MACH can be cumbersome. Live from MACH Haus in New York, Kelly and Piyush Patel (Chief Strategic Business Development Officer of Algolia) go deep on the various industry initiatives to simplify the commercial-side of MACH. We discuss white labeling, BPO, cloud marketplaces, what the MACH Alliance has/can do, and more. 00:35 Welcome to NRF 2024, MACH Haus 02:17 What is NRF? 03:03 How does NRF differ from Shoptalk? 03:50 More about Algolia 04:55 Why the market is adopting MACH 10:03 Making the commercial side of MACH easier 11:45 Vendors and organizational boundaries within an enterprise - tech, business, finance, procurement, legal, etc 12:30 Defining Terms: SI/GSI, ISV, Order Form, MSA, DPA, NDA, SLA 16:00 Straight up purchase: What is it, how it works, when it makes sense, drawbacks 17:35 How do accelerators work? 19:25 AWS & GCP present/sponsoring at MACH Haus. Discussing their marketplaces 21:40 MACH Alliance and streamlining the commercial & legal side 24:25 What can individual vendors do to simplify resell 25:53 ISVs embedding other ISVs 26:31 Vendor consolidation 28:24 Let's say you're a retailer and you use an SI. Does that make it easier? BPO 31:35 What's the hope for the future? 34:50 Kelly's challenge to the MACH Alliance

We discuss building a personal brand on LinkedIn, the pros and cons of Gartner's magic quadrant, his role at the MACH Alliance and how they fit into the ecosystem, the Shopify versus Commercetools debate, the rise and fall of Magento and who will be the dominate platform in 10 yrs time. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

Christian Bach is the Co-founder/CSO at Netlify, Board Member at MACH Alliance, and angel investor.  In this episode, Christian talks about growing up in Copenhagen, family, childhood struggles with Asthma, creative pursuits, storytelling, digital strategy leadership, career trajectory, entrepreneurship, investing, co-founding Netlify, and so much more.

In this episode of Own Your Commerce, host Jay Myers engages in a captivating conversation with Peter Karpas, CEO of Bold Commerce. The duo delves deep into the intricate world of ecommerce checkout, unveiling Bold Commerce's approach to transformation. Peter shares insights into his journey, the mission behind Bold Commerce, and why checkout is the heart of ecommerce success. They explore the challenges of the current checkout landscape, introduce the concept of Third Generation Checkout, and shed light on the  Checkout Flows. From composable commerce to actionable strategies for brands, Peter guides listeners through the evolution of checkout. Unplugged anecdotes and memorable takeaways make this episode an enlightening journey toward optimizing profitability through innovative checkout experiences. Some of the topics we discuss are: The Checkout Revolution: Redefining ecommerce Landscape: Peter Karpas shares his journey to becoming the CEO of Bold Commerce and sheds light on the state of checkout today, including its challenges and the distinction between exceptional and lackluster checkout experiences. Unlocking Third Generation Checkout and Checkout Flows:The groundbreaking concept of Third Generation Checkout is introduced, along with the power trio framework that aims to transform the way brands approach checkout. Actionable Insights for a Checkout-Optimized Future: Practical steps are outlined for brands looking to enhance their checkout experiences and prevent revenue loss during the checkout process. Also mentioned in the podcast: Adam Grant, AfterPay, Amazon, American Express, Apple Pay, Buds Art Books, Etail, Ferrari, Gartner, Indigo - Chapters, Instagram, Intuit, Klarna, MACH Alliance, Magento, Mastercard, Meta, Oracle, Paypal, Product Rebels, Procter and Gamble, Shoptalk, Sezzle, Stewart NG Books, Tiktok, Visa, Vista Print, Xero.

Andrei Rebrov has worked in the technology field for more than 15 years. He is the CTO and Co-Founder of Scentbird, a subscription service for perfumes and colognes, and has helped it grow to more than 500,000 active subscribers. At Scentbird, Andrei was responsible for building early versions of the platform, growing a remote engineering team and making sure that the company has technology advantages in every department, from marketing to operations. He is also a startup adviser in various industries, from aerospace to video games. Prior to Scentbird Andrei worked as an agile engineering coach, helping various companies with their technology. Prior to that he worked as a software engineer for UBS Investment Bank and Avis UK.In This Conversation We Discuss: [00:00] Intro[00:59] What is Scentbird?[01:41] Where the idea of Scentbird came from[02:54] Implementing a trial run of a subscription[03:47] The initial batch of shipments[04:35] Andrei's background before being a startup founder[05:55] Learning agile late in the career[06:21] When you should focus on agile[07:38] Knowing when you are onto something[08:37] The growing pains that Scentbird experienced[09:56] Sponsor: Electric Eye electriceye.io/connect[10:53] Sponsor: Sendlane sendlane.com/honest[12:27] Build vs buy: Where Andrei draws the line[13:51] What is composable commerce?[14:55] Only go headless when you really need it[16:20] Start small and don't make unnecessary changes[17:10] Traditional Ecom vs Subscriptions[19:30] Where to support Scentbird[19:57] Working with 2 different tech stacks[20:53] Look for things to complement your business[21:55] The advantages of acquiring an additional businessResources:Subscribe to Honest Ecommerce on YoutubeDate perfumes before marrying them. Explore over 600 designer fragrances. scentbird.comConnect with linkedin.com/in/andrebrovSchedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Lauren Johnston is Manager Strategic Partnerships at XTM International and a Growth Council Member at the MACH Alliance.  In this episode, Lauren talks about growing up, family, Liverpool, interest and hobbies, language and localization, travel, teaching English in Bogotá, Colombia, career, education, and so much more!

We're back, and about to go live - What is MACH-washing? Why is it worse than cloud-washing? No one better than Phil Wainwright to discuss, fresh off a deep dive into headless architectures and the MACH Alliance show. We discuss the hype around the micrservices enterprises, including Amazon's recent decision to retreat from microservices for a Prime Video use case. As part one ends, Brian Sommer challenges Jon and Phil to a wardrobe duel, and we begin our generative AI discussion.

We're back, and about to go live - What is MACH-washing? Why is it worse than cloud-washing? No one better than Phil Wainwright to discuss, fresh off a deep dive into headless architectures and the MACH Alliance show. We discuss the hype around the micrservices enterprises, including Amazon's recent decision to retreat from microservices for a Prime Video use case. As part one ends, Brian Sommer challenges Jon and Phil to a wardrobe duel, and we begin our generative AI discussion.

Today on our show:Update from Retail Innovation Conference 2023Update on grocery eCommerceWalmart launches startup acceleratorPayment provider Stripe joins MACH AllianceAnd finally, The Investor Minute, which contains 6 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Mars brand M&M'S have been working with Valtech to define and build their long-term D2C srategy and make it scalable to all Mars brands globally. They are able to pivot successfully because they recognize the vitality of being an ecosystem. Their strategy's leading North Star is to become omnichannel in the truest sense of the word. The crucial differentiator is how they allow customers to start, pause and resume their buying journey at any point. In today's 30-minute podcast, we sit down with Kyle Barz, Director of Global Retail & Ecommerce Technology at Mars Wrigley, and Casper Rasmussen, SVP Technology at Valtech and President of the MACH Alliance, to talk about the complexities of Mars' own D2C transformation, as well as the common challenges and pitfalls brands should seek to avoid as they embark on their own journey.

Een groot deel van de technologische infrastructuur is verouderd. Internationale brancheorganisatie MACH Alliance, met leden als Google, Adyen en Amazone, helpt bedrijven in de techwereld te innoveren. Sonja Keerl mede-oprichter van Mach Alliance is te gast in BNR Zakendoen.  Macro met Boot  Elke dag een intrigerende gedachtewisseling over de stand van de macro-economie. Op maandag en vrijdag gaat presentator Thomas van Zijl in gesprek met econoom Arnoud Boot, de rest van de week praat Van Zijl met econoom Edin Mujagić.  Economenpanel  Het kabinet moet na jaren spenderen weer bezuinigen. Was dat niet te voorkomen? En: de EU wil met elke lidstaat aparte begrotingsregels opstellen. Dat en meer bespreken we om 13.00 in het economenpanel met:   - Edin Mujagic (hoofdeconoom OHV Vermogensbeheer)   - Steven Brakman, (hoogleraar internationale economie aan de Rijksuniversiteit Groningen)  Luister l Economenpanel  De Klimaatplannen  Het kabint trekt ruim 28 miljard euro uit om ruim honderd nieuwe klimaatplannen uit te voeren. Klimaatminister Rob Jetten oogt optimistisch over de haalbaarheid van zijn plannen, maar is dat realistisch? Te gast is Orla McDonald, klimaatjournalist van het Financieel Dagblad.    Zakenpartner  Er was een tijd dat ze veearts wilde worden, maar via via kwam ze terecht in de wereld van de detailhandel. Na jaren in de damesmode, runt ze nu al ruim twintig jaar een exclusieve herenmodezaak aan huis. De zakenpartner deze week is Wendelien Spoor van WenSuitsYou.  Contact & Abonneren  BNR Zakendoen zendt elke werkdag live uit van 12:00 tot 14:30 uur. Je kunt de redactie bereiken via e-mail en Twitter.  Abonneren op de podcast van BNR Zakendoen kan via bnr.nl/zakendoen, of via Apple Podcast en Spotify.   See omnystudio.com/listener for privacy information.

Een groot deel van de technologische infrastructuur is verouderd. De internationale brancheorganisatie MACH Alliance, met leden als Google, Adyen en Amazon, helpt bedrijven in de techwereld te innoveren. In ‘De Top van Nederland' een uitgebreid gesprek met Sonja Keerl, mede-oprichter van MACH Alliance.  Abonneer je op de podcast    Ga naar ‘De top van Nederland'  en abonneer je op de podcast, ook te beluisteren via Apple Podcast en Spotify. See omnystudio.com/listener for privacy information.

James Semple is what he calls “the composable commerce evangelist” at Salesforce, where his job is to spread the word that Salesforce has a really great composable offering. Interestingly, James also has a second career in music and orchestration, creating soundtracks for video games and movies. The intent for James' team is to make it as easy for commerce to go “headless” with Salesforce as it was to use other Salesforce technologies and not to leave the business owners behind. If you aren't sure what headless commerce is, listen in! We dive into that and more in this episode. Show Highlights: What “headless commerce” is. The history of the evolution of the headless concept in technology. What the MACH Alliance is. What Salesforce's role in evolving the ecosystem is and the services required to enable composable. Where “headless” needs to evolve to meet market demand and customer needs. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

This is part of the series of discussions at MACH Haus @ NRF in New York. Listen to Milind Pansare, VP of Product Marketing, Cloudinary, Jon Panella, Group VP, Publicis Sapient, and Casper Rasmussen, President, MACH Alliance talk about the best practices of MACH and some of the imperatives behind success in particular when it comes to enterprise brands.

We recently ran a series of live discussions from the first leg of our 2023 US roadshow at NRF. One of those was our Women in MACH panel. In this recording, senior female leaders from MACH Alliance member companies come together to talk about the importance of gender equity. They share their own very personal experiences from their careers in tech and discuss what still needs to be done to change behaviors and remove bias from the workplace.

Niall is the VP, Technology at the LEGO Group. He also sits on the Advisory Board for the MACH Alliance. Prior to LEGO, he worked at ACCO Brands, Toys-R-Us UK, and Uniqlo. 

Jasmin Guthmann is Head of Corporate Communications at Contentstack and Vice President & Executive Board Member of the MACH Alliance. She's also an author, ironman triathlete, and host of People Changing Enterprises podcast. We cover:- How to reframe 'workplace politics' for yourself and play the long game, to get what you want- The art and value of self-promotion- How to ask questions without coming off as a naysayer - When to take initiative and how to do it rightTimestamps:1:14 Reframing "workplace politics" in a more useful way3:11 The give-and-take of stakeholder management4:33 The value of self-promotion (and how to do it right)6:22 The power of asking questions (and how to do THAT right)9:17 When - and how - to take initiative, without ruffling feathers12:02 Dealing with fear, uncertainty, and rejection

Jasmin Guthmann is Vice President of MACH Alliance and Head Of Corporate Communication at Contentstack.  In this episode, Jasmin discusses growing up in Germany, family, being an exchange student in Utah, travel, career, advice, and interests.

Most people consider Commercetools as an enterprise solution, competing against alternative models like Salesforce and Adobe. However, there has been recent discussion about Commercetools growth product plans to target the mid-market and how the mid-market will become more important from a product strategy point of view. This episode features an interview with Chief Strategy Officer Kelly Goetsch, a co-founder of the MACH Alliance and respected technology thought leader. We explore the current product focus, key platform capabilities including search, content and B2B.

Pipe17, a new member of the MACH Alliance, is pioneering the entirely new Order Routing category, which connects and routes various back-office systems and allows for intelligent routing of order-related data, thereby replacing legacy-style Order Management Systems. With the many parallels to what's happening in the commerce platform space, it's a fascinating listen!

Host of Dreammakers, Neha Sampat, is a three-time tech founder and CEO known for building successful companies that are great places to work - and a sommelier, so the show is recorded sipping a hand-selected wine.Jasmin Guthmann is VP and Executive Board Member of the MACH Alliance, Contentstack's Head of Corporate Communications, and host of People Changing Enterprises. She wrote the book (literally) on training for her first ironman competition, and she is leading the "Women in MACH" movement that is challenging all companies in the MACH Alliance to commit to gender diversity practices.Listen in to this dynamic interview to learn more about our show's host. Other show notes:Atomic Habits by James Clear is a book Jasmin recommendedGerman Riesling from the Mosel region is Jasmin's wine recommendationFollow Neha Sampat on LinkedIn and @nehasfFollow Jasmin Guthmann on LinkedIn and @JasminGuthmannFollow @Contentstack

“Don't be afraid of long copy; be afraid of insufficient clarity,” Flint McGlaughlin taught in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/sessions/website-wireframes/).I thought of that quote when my latest guest talked about how often being afraid drives marketing and business leaders, and so they resort to focus groups and consultants to cover for themselves in case something goes wrong. But she called this the dangerous delusion of safety, that playing it safe can hurt you more than you know. And she shared a story from her career illustrating that lesson.You can hear that lesson, and many more lesson-filled stories, from Jasmin Guthmann, Head of Corporate Communication, Contentstack (https://www.contentstack.com/), on this episode of the How I Made It In Marketing podcast.Guthmann manages a global team of eight people that she has built from scratch over the past six months, along with a $1 million budget (her part of the organization's overall marketing budget). Contentstack has raised $89 million in funding over three rounds.Guthmann is also Vice President of MACH Alliance  (https://machalliance.org/). MACH stands for Microservices based, API-first, Cloud-native SaaS and Headless. The not-for-profit industry body has 70 member companies, ranging in size from startups to Google.Listen to my conversation with Guthmann using this embedded player or click through to your preferred audio streaming service using the links below it.Stories (with lessons) about what she made in marketingSome lessons from Guthmann that emerged in our discussion:Be the person who doesn't give up when things get complicated. Be the one to simplify them. Then, your creative teams can do phenomenal things.The Dangerous Delusion Of Safety: Playing it safe can hurt you more than you know.There's no way you can think your way into predicting what your customers need. Seriously. Stop trying. “If you want it, don't be afraid to ask for it.”“Large meetings are not for decisions” and “Be the calm in the storm.”“Don't be afraid to ask for better from your people. But make sure you walk the talk!”Related content mentioned in this episodeCustomer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)Using the Science of Habit Formation in Customer-First Marketing (interview with Charles Duhigg) (https://sherpablog.marketingsherpa.com/marketing/charles-duhigg-interview-part-two/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

How do you best move from 20 years of SAP to a “best of breed” stack? Impossible? Daunting? Necessary? If the agility of your tech is now vital… then you have little choice. In this podcast, MACH Alliance co-founder, Sonja Keerl, talks to Julia Paulsen, Director E-Commerce at Nordic retailer, Elkjøp, about their experience, where they started and how they have made rapid progress.

For the last episode, host Neha Sampat, CEO of Contentstack, reflects on the journey of Dreammakers from origin to end. She remembers Dreammakers guests – including Addie Swartz, Leigh-Ann Buchanan, and her namesake Neha Sampat – and the lessons they imparted. Later, Neha and Jasmin Guthmann, Head of Corporate Communications at Contentstack and VP at the MACH Alliance, enjoy a glass of Riesling and chat about challenging the status quo and creating a more equitable future of tech. Contentstack is the Content Experience Platform (CXP) category leader empowering marketers and developers to deliver composable digital experiences at the speed of their imagination.  The MACH Alliance is a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems. It is a vendor-neutral institution that provides resources, education, and guidance to support companies on their journey. Neha and Jasmin discuss:Overcoming the little inequities we face every dayUsing feedback to get 1% better Passing the torch to Contentstack's new podcast, People Changing Enterprises The Dreammakers enjoyed a glass of Hugel Riesling Grossi Laue from 2011. This classic Riesling waltzes on the palate and contains flavors of lemon, white peach, and almond blossom. Other show notes:Atomic Habits by James Clear is a book Jasmin recommendedGerman Riesling from the Mosel region is Jasmin's wine recommendationListen to People Changing Enterprises anywhere you listen to podcasts Follow Host Neha Sampat on LinkedIn and @nehasfFollow Guest Jasmin Guthmann on LinkedIn and @JasminGuthmannListen to People Changing Enterprises on Apple PodcastsFollow @Contentstack

When brands adopt a headless commerce model for their online storefronts, each component becomes an important software development trend. When they all align together, they engineer a dynamic system that delivers speed, flexibility, and customization that often outpaces legacy systems. That's why the framework built on MACH (micro-service-based, API-first, cloud-native, headless) has levelled up ecommerce programs launched by future-ready brands, according to an interview with Myplanet CEO and founder Jason Cottrell on an episode of the Own Your Commerce podcast. A Bold Commerce partner, Myplanet is known as a reputable software studio offering brands their expertise and technology to create engaging digital experiences. In a conversation with Bold Commerce CEO Jay Myers, Cottrell discussed the value of a headless commerce architecture, multichannel opportunities, and success stories featuring brands invigorating their ecommerce systems with a best-in-breed approach. Baking flexibility into a multichannel environment Composable commerce relates to brands and their development teams creating their commerce platform by harnessing best-of-breed technology partners by switching out, upgrading, or adding microservices individually, freeing them from managing multiple dependencies across the system. Cottrell said he has seen a shift towards this kind of microservice- and API-based architecture where brands favor the model of “decoupling the presentation layer and all of the underlying logic and systems,” which leads to added flexibility and scalability. “It's very common to see customers coming off of Oracle ATG, coming off of SAP Hybris, coming off of bespoke custom systems,” Cottrell said. “We see some of these patterns, and we can then usually help our customers work through what that roadmap looks like.” Part of that roadmap involves partnering with various vendors that each excel in their individual strengths, whether that's web development, subscription services, checkout, payment options, etc. The role of the MACH Alliance Cottrell noted the importance of a group such as the MACH Alliance, an organization of technology companies and agencies focused on advocating for an open, best-of-breed enterprise technology ecosystem. He regarded the benefits as two-fold: “It's encouraging certain minimum standards in how products are architected and what you can actually do. And then the other part is bringing together that ecosystem, so that the systems and the vendors are going out of their way to make them interoperable with each other.” Independent research groups echo Cottrell's assertion. According to a recent Gartner report, by 2023 companies with a composable tech solution will be 80% faster than their competitors in implementing new features. Learn how a composable solution to Staple Canada's digital challenges helped the Canadian retailer save both time and money. A composable approach is valuable for businesses with various touchpoints and products and services to deliver, Cottrell said. Brands aren't venturing into the composable headless space to simply upgrade one website; they may have complex challenges brought on by, say, managing dozens of brand sites, overseeing a subscription service, and maybe even undertaking a new product launch such as a wearable. The MACH Alliance also helps clarifies for brands how a composable headless approach to ecommerce can support multichannel sales. Cottrell said that brands often have to support multiple commercial models and ways of buying, selling, and bringing a product to market. But solving those challenges is thrilling to a studio such as Myplanet, which boasts several case studies of MACH success. New Balance, Harry Rosen winning the headless game Pointing to New Balance, the apparel and sneaker manufacturer, Cottrell said this client faced a common dilemma: how can they create engaging brand experiences for their products that are bought maybe once or twice a year? Both New Ba...

Having spent time at Circuit City, 360Commerce, Oracle Retail, Infor and now AWS, David Dorf is among the preeminent experts in our domain on POS and its ongoing evolution. In this wide-ranging interview, we discuss where the POS market is heading, his work establishing retail standards through the NRF, Amazon.com and AWS, and the great work he and AWS are doing through the MACH Alliance.

No matter how you get into entrepreneurship, once you're in the game, there are some common keys to success. On this episode of the Georgian Impact podcast, we talk to Neha Sampat founder and CEO of Contentstack. Contentstack is a pioneering headless content management system, a fast-growing space that could change how we consume content online. You'll Hear About: ● Neha's entrepreneurial journey and the beginning of Contentstack.● Working with the technical teams when you aren't a technologist.● What does culture mean to Neha?● Neha's lessons about entrepreneurship● Headless content management systems.● How customers have become more nimble using Contentstack.● Third-party integration and how it benefits Contentstack and its customers.● The MACH Alliance.● The importance of content as the heart of digital experiences.

The Very Group, which operates Very in Ireland, has announced a new partnership with leading global product experience management (PXM) vendor Akeneo, as part of an ongoing tech transformation to optimise customer experience and modernise its tech stack. Using Akeneo's PXM platform, Very will provide customers with rich product information, such as digital media, technical specifications and enhanced product details, to create a better shopping experience. Customers will be supported in their buying decisions by tailored and category-specific product information, for example highlighting different features for beauty products than for electrical goods. The platform will allow new products to be added to site in less than a minute, increasing speed to market and allowing the Very team to focus on data quality, enrichment and consistency, while enabling suppliers' product information to be automatically uploaded to the Very site. The move is the latest milestone in Very's multi-year tech investment programme, and follows the ongoing transformation of its ecommerce platform through a partnership with commercetools, personalised size and fit guidance provided by working with True Fit and the creation of enriched, engaging content, like editorial pages and marketing content, by partnering with Amplience. Very will continue momentum with further technology and talent investments imminently, supporting the modernisation of its tech stack towards a microservices-based, API-first, cloud-native, and headless architecture (MACH). This will allow the retailer to deliver customer experience changes more frequently and faster than ever before. Rossa Butler, Managing Director for Ireland at Very said: “We have ambitious plans to grow the Very brand in Ireland and we will do this by continuing to offer the brands that our customers want and love, coupled with a seamless digital customer experience with data and technology at the core. Our partnership with Akeneo represents a key milestone in our innovation story and will enable us to deliver a best-in-class shopping experience for our customers in Ireland, with additional innovations and services to launch in early 2023.” Matt Grest, chief information officer at The Very Group, said: “Our tech transformation is already delivering fantastic results for our customers and our business, and we're excited to take another big step by partnering with Akeneo. Better, richer product content will help us continue taking customer experience to the next level, including tailoring the experience of shopping different categories, and help us drive efficiency by streamlining internal processes.” James Barlow, regional director UK & IRL at Akeneo, commented: “The Very Group has always been a future-forward retailer that puts customer-centricity front and centre. And its commitment to digitally transforming its business lies at the heart of delivering exceptional online shopping experiences for its customers. With unified product data and enriched product information, we're thrilled to have been able to support Very in its efforts to enhance customer experience, all while improving operational efficiencies and speed to market.” In March 2022, Akeneo became a certified member of the MACH Alliance, a group of independent tech companies which champion open, best-of-breed technology ecosystems. Very technology partners commercetools and Amplience are also accredited. See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can ...

Having reached the limits and challenges of their legacy system, a solution was needed that would carry Emma's vision forward - Emma's Commerce Operating System (EmmaCOS). In this MACH Alliance podcast, CTO Andreas Westendorpf joins Sonja Keerl to discuss the journey and outcomes moving a triple million € business to a new platform built on the principles of a modern composable commerce architecture.

Kelly Goetsch, chief strategy officer for commercetools, is an  evangelist for a headless approach to ecommerce. He's recruited leaders from some of the biggest names in ecommerce to advance the idea of microservices, API-first, cloud-native, multi-tenant SaaS and headless (MACH). Learn more about the MACH Alliance, commercetools' groundbreaking approach to ecommerce and what Goetsch thinks about the future of ecommerce as he sits down with Digital River's Ted Rogers for the Commerce Connect podcast.

With our recent flurry of new member announcements, we've surpassed 60 and the Alliance is going from strength to strength. As MACH becomes mainstream and examples of the incredible results brands are achieving are receiving more attention, our role as an Alliance will evolve. In a recent LinkedIn Live discussion, Sonja Keerl, Founder and President of the Alliance along with Kelly Goetsch, Alliance Chairman and Chief Strategy Officer at Commercetools discussed where MACH is moving to and how they are seeing interest developing in new industries and geographies.

A few weeks ago, we had Morten Naess, the EVP Technology at Bluestone on the show to discuss Product Information Management. At some point during that episode, he snuck in a tasty nugget about the MACH Alliance. Martin and I were so intrigued that we asked Morten to come back on the show with some other members of the Alliance to dig a bit deeper and learn more. We were fortunate to have Jasmine Guthmann, the Chair of the Marketing Council, and Dom Selvon, a co-Chair of the Technology Council at the MACH Alliance join the discussion as well. Jasmin's day job is the Senior Director, Global Marketing Partner at Contentstack while Dom is the CTO of e2x. Some of the topics we covered on this episode included: Why and how the MACH Alliance was founded How Bluestone found the MACH Alliance and what made it appealing What are the benefits to MACH Members? MACH Member or MACH Ambassador…what is the difference? What does it take to become a member from a technical perspective? Why do so many want to join the Alliance? Where is the MACH Alliance heading?

It's a new world out there. The vendor selection process is different. Roadmaps, technology features, and consumer behaviour, they're all changing rapidly. Navigating your way through it can be challenging. Jamie Hancox, the founder of Commerce Futures and MACH Alliance Advisory Board member, joined Sonja Keerl on the MACH Alliance Podcast to discuss the current landscape, how things are evolving and how the MACH Alliance can help. Overview: Different territories. Different market maturity and technological adoption. And now a different way of architecting. The world of commerce, and its evolution, can be challenging to say the least.  As founder of Commerce Futures, and with years of eCommerce experience, Jamie Hancox sees the shifts and changes from all angles. Jamie spoke with Sonja Keerl about retail and commerce in different markets, how the landscape is changing, and how vendor selection especially is different to what it once was.

In this episode Kaustav Bhattacharya mentions Mach Alliance and Julian Browne talks about the IT Strategic Impact Matrix from Nolan and McFarlane.

Jason Cottrell is the Founder and CEO of Myplanet, a software studio committed to reimagining what is possible in today's commerce landscape. Headquartered in Toronto, ON, Myplanet specize in headless commerce, best-in-breed data infrastructure, and helping brands—from New Balance to Harry Rosen—tailor digital solutions that futureproof and grow their business.  Join us for a dynamic discussion about the state of commerce, and what the future holds for brands and builders embracing the MACH Alliance (microservices, API-first, cloud-native, headless) ecosystem. Find out what winning brands are doing to succeed in a post-pandemic economy that relies more than ever on an air-tight digital experience.  Topics discussed:  What it means for a brand to have a well executed digital experience.  How brands like Harry Rosen and New Balance transformed their digital presence with a composable commerce architecture.   Why it's important that Myplanet is an adapter of the MACH Alliance framework.  What MACH architecture and the ecommerce landscape will look like in 5 years.  How IoT (Internet of Things) technologies are changing the industry.  The biggest mistakes today's brands are making.   Guest Bio:  Join CEO and Founder of Myplanet, Jason Cottrell, for an exciting discussion on the current state and future of commerce and the digital experience. Listen to industry-leading insights, key takeaways, and what brands are doing to win, or lose, in today's competitive and rapidly changing commerce landscape.   Resources/Links: Myplanet MACH What is headless commerce? Harry Rosen New Balance Petco commercetools Starbucks

EP270 - Micro Service based commerce with Kelly Goetsch  Kelly Goetsch (@kellygoetsch) is Chief Product Officer at CommerceTools a leading MicroService based e-commerce platform, he is also the Chairman and co-founder of the MACH Alliance, a non-profit organization formed help enterprise organizations to take advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. Kelly is also the author of four books. Topics covered CommerceTools Mach Alliance State of Microservice based e-commerce platforms Amazon's role in e-commerce platform ecosystem Shopify's role in e-commerce platform ecosystem Future of e-commerce platforms Episode 270 of the Jason & Scot show was recorded on Thursday July 15, 2021. We're taking a summer break next week, so no show the week of July 19th. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

Shaping the tomorrow for an enterprise cannot rely on how they got to today. They need to dare to let go of what they feel comfortable with, says Peter Burggraaff, Partner & Director at Boston Consulting Group.  More and more enterprises are making the move to MACH, but there's still a high level of hesitancy at an executive level surrounding change. So how can you make the business case for MACH? Well, it starts with clearly defining the reason you want to change and then the uses cases.    Peter joined Sonja Keerl, Vice President of the MACH Alliance, to discuss the rethink businesses need surrounding their IT technology and within their organisation, as well as the need for use cases to be driving the change, not just because a business wants MACH. Key highlights: Enterprises must have a technological and organisational rethink. They must have discussions not just around IT but around the people, the organization, the skills needed for the future and how they work can together both internally and in collaboration with business partners. Enterprises must be thinking from a use case driven approach. This then allows businesses to define the technology needed to do that, the building blocks and organisation needed to build and support it.   Being specific in the articulation of digital change is a big weakness, especially at a C-suite or board level. More and more the need for change is clear, the ambition to do something digital is clear, and the need to accelerate is clear. But what businesses aren't clear on is what it is they want to change and how fast they want to go.   Retailers must “not only decompose the architecture but decompose the journey to value creation.” While most retailers typically spend around 1-1.5% of revenue on technology, truly digital retailers spend 5-7%. Yes, businesses may spend more but they will become more efficient, and develop greater opportunities to grow.

タイムライン 00:35 エンタープライズなeコマースがMACHを採用する理由 MACH: Microservices based, API-first, Cloud-native SaaS and Headless 07:28 Algoliaコーディングコンテスト 10:58 WebDevStudiosによるNext.jsを使った1000ページあるヘッドレスWordPressウェブサイトの構築事例 関連リンク (CMS WiREの記事) Why Enterprise eCommerce Needs to Adopt MACH MACH ALLIANCE (AlgoliaコーディングコンテストのGitHubページ) algolia/algolia-coding-contest Strapi Conf Autocomplete powered by Algolia (WebDevStudiosのブログ記事) Using Next.js, WebDevStudios Built a 1,000 Page Headless WordPress Website (WebDevStudiosのブログ記事) WP Search with Algolia Tips and Tricks 関連ツイート Algolia Coding Contestという開発コンテストが開催されます！ #AlgoliaJP↓3つのカテゴリの中から1つ選択

This is The MACH Alliance Podcast, a show about enterprise digital transformation, one that goes beyond theory and best practices. We bring you into the room with enterprise leaders who are embracing cutting-edge technology for good reason, and ask them: what does it really take to fundamentally change an enterprise? Before that, hosts Sonja Keerl, Vice-President of the MACH Alliance and Rory Dennis, Executive Board Member, caught up with the rest of the MACH Alliance founders, Kelly Goetsch, President, Matt Bradbeer, Treasurer, and Pascale Lagarde, Executive Board member, to get a better understanding of the MACH Alliance, why it started and basically what it's all about.  

In Today's episode, Piotr talks to John Wiliams, CTO at Amplience. This story starts with Amplience being a startup centered around building flash-based media software right before Steve Jobs announces the death of Flash and the reign of HTML 5. John talks about how the company took this seemingly devastating turn of events and made it their biggest market advantage pivoting into headless content management long before headless became a thing. Amplience currently provides services to over 350 of the world's leading commerce brands and is a proud member of the MACH Alliance. Other topics John and Piotr discuss are Headless eCommerce, Microservices, API First and the Cloud. Tune in!

In today's Pioneers. episode, our guest is Adam Sturrock, the co-founder of Moltin and MACH Alliance ambassador. Piotr and Adam discuss the beginnings of Moltin and what it was like to build a successful startup in Newcastle, England, back in 2013. Adam also talks about the struggles of moving to Silicon Valley, his first six-figure deals, empowering developers, consulting companies on headless architecture decisions, and the lifecycle of companies.