Podcasts about book influence

All good things must come to an end.  In this special milestone episode of the Top Advisor Marketing Podcast, Matt Halloran and Kirk Lowe celebrate their 500th — and surprise! — final episode with you. Reflecting on seven years of podcasting, they share behind-the-scenes stories, valuable marketing lessons, and a heartfelt appreciation for their listeners and guests. This episode is a celebration of their incredible run and an announcement of big changes on the horizon, as the show evolves into a new format to deliver even greater value. Join Matt and Kirk as they revisit some of their most impactful episodes, highlighting key moments and quotes that reinforce their mission to help advisors “be their own loud.” From exploring mindset shifts with industry leaders to discussing the power of storytelling, they share how authentic content creation can elevate business relationships and drive success. This might be their last episode, but it's also the start of a new adventure in building your influence. Matt and Kirk discuss: Funny and relatable recording mishaps The transformative power of storytelling Key lessons from their top ten episodes The evolution of marketing  How to overcome podfade The next chapter in their podcasting journey And more Resources:  Mind Mapping: Turn the Messiest Ideas Into Clear Actions for Your Team! With Michelle Matus (Ep. 346) Tool: MindMeister How to (Finally) Get Your Content Marketing Off the Ground With Jorrell Bland (Ep. 469) What Do Your Clients Actually Want? 8 Mindsets That Transform Conversations With Colleen Bowler (Ep. 398) How To Market Yourself As an Expert With Kristen Luke (Ep. 326) Book: Uncomparable: The Financial Advisor's Guide to Standing Out through Niche Marketing by Kristen Luke Why the Future of Financial Services Isn't Financial With Dennis Moseley-Williams (Ep. 316) Our Proven Strategies To Beat Podfade With Kirk Lowe (Ep. 328) Take This Red Pill to Exit the Rat Race With Jerome Myers (Ep. 319) Build a Million-Dollar Mindset and the Practice Will Follow — With Stephanie Bogan (Ep. 221) How Storytelling Builds Unbreakable Client Relationships With John Bucher (Ep. 461) What Most Advisors Are Missing in Their Business Development Plan With Kim Skermer (Ep. 345) Book: Influence, New and Expanded: The Psychology of Persuasion by Dr. Robert Cialdini Podcast: Ologies With Alie Ward Connect With Kirk Lowe: LinkedIn: Kirk Lowe X: @KirkLowe_ Connect With ProudMouth: ProudMouth LinkedIn: Matt Halloran X: Matt Halloran LinkedIn: ProudMouth Facebook: ProudMouth X: ProudMouth YouTube: ProudMouth About Our Guest: After decades spent helping build and market successful financial services brands, Kirk Lowe recognized the increasing role and importance of influence in the rapidly expanding Expertise Economy. Successful financial advisors harnessing the power of podcasting, video, social media and progressively building their influence were attracting clients rather than having to chase them. Kirk's ‘ah-ha' moment—that influence is essential for professional experts—led to his co-founding of ProudMouth, an influence accelerator dedicated entirely to liberating financial experts and advisors from the tyranny of sales by giving them the means and methods to become recognized, in-demand authorities.

Robert Leonard chats with Dr. Robert Cialdini to discuss his book Influence, New and Expanded: The Psychology of Persuasion. IN THIS EPISODE YOU'LL LEARN: 00:00 - Intro 02:17 - What influence is and why there is so much psychology in persuasion. 07:37 - What the levers of influence are. 27:36 - How the world of digital business is impacted by influence. 32:06 - What makes our cell phones addicting? 36:12 - How do we spot phony online reviews and why this is important? 39:49 - Why personalizing gifts increases the returns of gifts. 47:13 - Which psychological principle Coca-Cola missed that led to a disastrous marketing decision? 48:50 - Why Amazon offers to pay each of its fulfillment employees up to $5,000 if they quit? 54:56 - The question can job candidates ask at the start of an interview to increase their chance of success. 58:49 - What the unity principle of influence is. And much, much more! BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members. Robert Cialdini's Book Influence, New and Expanded: The Psychology of Persuasion. John Rulin's Book Giftology. Gary John Bishop's book Do the Work. Lewis Howes' book The School of Greatness. Scott Young's book Ultralearning. All of Robert's favorite books. NEW TO THE SHOW? Check out our Millennial Investing Starter Packs. Browse through all our episodes (complete with transcripts) here. Try Kyle's favorite tool for picking stock winners and managing our portfolios: TIP Finance. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. Check out all the books mentioned and discussed in our podcasts here. SPONSORS Support our free podcast by supporting our sponsors: Airbnb NetSuite Masterclass Babbel Shopify Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for an episode of Feminist Book Club: The Podcast as we explore the realms of diversity and inclusivity. In this thought-provoking journey, we delve into three captivating segments that cover a range of topics, from recent SCOTUS rulings to the live action remake of The Little Mermaid and the world of book influencing.  Get ready for engaging conversations, powerful insights, and of course… book recommendations. We Need to Talk About the SCOTUS Rulings Last Week Segment begins at 00:00:21 CW:// Racism, Debt, Discrimination Nox and Mhairie engage in a critical discussion about the recent Supreme Court decisions regarding LGBT+ discrimination, Biden's student debt plan, and affirmative action in college admissions. They have a lot to say about the precedents that these set, the effects this has for generations, and, as Justice Ketanji Brown-Jackson said, how “Deeming race irrelevant in law does not make it so in life.”   Books/Resources Mentioned by Nox & Mhairie: Supreme Court blocks Biden's student loan forgiveness program - CNN Politics What critics get wrong — and right — about the Supreme Court's new ‘major questions doctrine' - Harvard Law Today Supreme Court limits LGBTQ protections with ruling in favor of Christian web designer - CNN Politics “A Tragedy for Us All”: Justice Ketanji Brown Jackson's Dissent - The Nation Under the Sea with FBC Segment begins at 00:22:53 Dive into the enchanting world of The Little Mermaid as Jordy, Lillie, and Ashley embark on a lively conversation about the live-action version of this beloved tale starring Halle Bailey. Join the Content Contributors as they explore themes of representation, the joyous music, and the refreshing changes that bring a modern twist to the story. Please note that there are slight spoilers for the film.   How to Book-Influence with Nina Haines Segment begins at 00:42:49 Join Alana as she sits down with book influencer and sapphic darling, Nina Haines, for the ins-and-outs and the art of book influencing. Listen in as they discuss lesbian fiction, TikTok, and the Church. Prepare to be inspired and discover a treasure trove of book recommendations.   Books Mentioned by Alana and Nina One Last Stop by Casey McQuiston I Kissed Shara Wheeler by Casey McQuiston  Old Enough by Haley Jakobson Lesbian Love Story: A Memoir in the Archives by Amelia Possanaza  Rubyfruit Jungle by Rita Mae Brown Stone Butch Blues by Leslie Feinberg  Chelsea Girls by Eileen Myles  The Price of Salt by Patricia Highsmith  Oranges Are Not The Only Fruit by Jeanette Winterson  The Argonauts by Maggie Nelson  Girl, Woman, Other by Bernardine Evaristo  Priory of the Orange Tree by Samantha Shannon   Support our hosts & guests:   Follow Nox: Instagram // TikTok // Twitter // Blog // YouTube Follow Mhairie: Instagram    Jordy:  Instagram Lillie: Instagram Ashley:  Instagram   Nina Haines: Instagram // TikTok // Website Sapph-Lit: Instagram // YouTube // Geneva Alana Amore: Instagram // Youtube // Twitter // TikTok   Beyond the Box: Our weekly round-up of blog and podcast content delivered directly to your inbox every Friday   Check out our online community here!    This episode was edited by Rah Hernandez & Niba and produced by Renee Powers on the ancestral land of the Dakota people.   Original music by @iam.onyxrose   Learn more about Feminist Book Club on our website, sign up for our emails, shop our Bookshop.org recommendations, and follow us on Instagram, Twitter, TikTok, Facebook, Pinterest.

EP 1809 Book Review Influence อยากเป็นผู้นำทางความคิดหรือ Influencer ลองใช้แนวทางที่เรียกว่า PICKY ที่แนะนำโดยหนังสือเล่มนี้ดูครับ ผมนำมารีวิวไว้เผื่อนำไปใช้เป็นประโยชน์ได้นะครับ

In this episode, we're joined by Jason Erlich, an employment lawyer out in California, and we talk about a book we both read called “Influence is Your Superpower.” The author, Zoe Chance, put a lot of her research into this book about influence and the psychology of influence. As trial lawyers, we've got to deal with jurors, and we've got clients and influence adjusters. And so, this was a great book for me.  Most people feel very uncomfortable trying to influence others. Reading the book and her ideas and approach, you will find that this is all about brain science. Basically, it gives us an understanding of how our brains work and how we can apply some of our thoughts, as trial lawyers, in talking to jurors, opposing counsel, mediators, or whoever else. It's also interesting how this could be applied in your personal life. It's always coming from a frame of good influence. She talks a lot about her class and what she has her class do, including a couple of experiments that they do. So it's a very fun, light read where you will also find some interesting and applicable concepts. In this episode, you will hear: The gator brain vs the judge brain How to deal with a juror who disagrees with you How to deal with a juror who is bad for you The importance of focus groups in detecting a liar How to deal with disagreement in focus groups How we say things and ask people Subscribe and Review Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet.  We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Learn more about the author Zoe Chance: www.ZoeChance.com  Purchase the book Influence is Your SuperPower:https://www.amazon.com/Influence-Your-Superpower-Science-Sparking/dp/B0977SM1QZ/ref=sr_1_1?crid=6UMI53ZQAE1C&keywords=zoe+chance&qid=1683921866&sprefix=zoe+chanc%2Caps%2C118&sr=8-1 Big Thanks to Guest Jason Erlich! If you would like to learn more about Jason and his practice please visit his website: https://erlich.lawyer/attorneys/jason-erlich/ If you have questions or a particularly challenging client preparation, email Elizabeth directly for assistance: elizabeth@larricklawfirm.com. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.  

3 takeaways from this episode: - Effective time management & setting non-negotiable KPIs - A 6 touch LinkedIn sequence with 30%+ reply rate - Booking meetings with your past customers — For more prospecting and sales development tips, join 2,477 SDRs getting the newsletter here: ⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠ — Learn how the number 1 BDR at Loopio, Devesh Tilokani generated over $1.9M in pipeline in just a year! Join us as we dive deep into his top strategies, including managing time, optimizing KPIs, mastering LinkedIn sequences, and perfecting video prospecting. If you're new to enterprise SDR or looking to level up, this is a must-watch episode filled with actionable tips! (0:00) Intro (1:22) Time management & key tasks (4:03) Golden hours (6:20) KPIs (10:51) Setting Non-Negotiable KPIs (12:49) Cadence structure (14:56) 30%+ reply LinkedIn sequence: Step 1 (20:32) Video prospecting (23:48) Learning video prospecting (25:56) Cadence: step 2 (27:39) Cadence: steps 3, 4, 5 & 6 (29:46) Standing out in enterprise prospecting (32:13) Prospecting past champions (38:13) Top Tool (40:12) Best resource to level up (40:39) Tips for new enterprise SDRs Follow Devesh: ⁠ LinkedIn https://www.linkedin.com/in/devesh-tilokani/ YouTube: https://www.youtube.com/@deveshtilokani6702 Resources from the episode - JB Sales template: Know your equation: https://content.sellbetter.xyz/know-your-equation-template - Book: Influence by Robert Cialdini - Podcast: 30 Minutes To President's Club https://www.30mpc.com/ — Follow me on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sdrgame/message

Copywriting Series #5 The popular persuasion principles used in sales copywriting can be used to convince people to buy a program that's not the right fit or spend thousands of dollars they don't have. As digital marketing assistants and specialists, we don't want this for our clients or ourselves. It's unethical, it's bad for business, and it's just gross.   That's why copywriter Tarzan Kay is here to break down what she's learned about coercive sales and email strategies since building her 7-figure copywriting business, and why she tore it all down.   Tarzan Kay teaches email marketing skills to online businesses, digital course creators, and freelance service providers. She came up in her career writing copy for popular programs in the online marketing space, and very soon created her own programs teaching business owners how to write story-powered emails. Now she's a leader in revealing how the use of Cialdini's principles of persuasion can cause harm, especially in the coaching industry. She has now dedicated her work to undoing that harm, and teaching sales strategies that leave space for conversation and critical thinking.   We are covering a lot in this episode from email marketing and sequences to storytelling sequences and style sheets.   You'll walk away with: The promo email you can't live without Why inbox management is a crucial responsibility The data point that Tarzan evaluates the success of her nurture emails What should be in your client's brand voice guide that you probably forgot Audio-email strategy Tarzan uses weekly How to be inclusive in your copywriting   You'll want to listen to this episode so you're in the loop on your client's behalf. You can make sure they're not using coercive copywriting and unconscious bias in their marketing. It really does start with us and the copy we put out; we can be leaders with our clients.   Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here. Links Mentioned: Blog Post:  How Live Events Perpetuate the Cult of Online Business Book: The Artist's Way by Julia Cameron* this is an Amazon affiliate link Book: Influence the Psychology of Persuasion by Robert Cialdini* this is an Amazon affiliate link Apply for the Digital Marketer's Workgroup — a referral community for freelance marketers and assistants. Connect with Tarzan Kay Instagram: @tarzan_kay Website: tarzankay.com Get on her Email List: tarzankay.com/email Email Stars   Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

IN THIS EPISODE, YOU'LL LEARN: 10:44 - What the 11 habits of Jason are that will help people become authentically persuasive.19:41 - What all the ways are that empathy plays into business and persuasion.38:05 - How Jason's version of persuasion, The Soulful Art of Persuasion, differs from Dr. Robert Cialdini's Psychology of Persuasion.44:41 - What habit or principle Jason follows in his life that has had a big impact on his success and what the most influential book is in his life.46:15 - What one action should listeners take after listening to this episode that can help improve their life, career, or business?And much, much more!*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.BOOKS AND RESOURCESRead the 9 Key Steps to Effective Personal Financial Management.Jason Harris' book The Soulful Art of Persuasion.Robert Cialdini's Book Influence, New and Expanded: The Psychology of Persuasion.All of Robert's favorite books.NEW TO THE SHOW?Check out our Millennial Investing Starter Packs.Browse through all our episodes (complete with transcripts) here.Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool.Enjoy exclusive perks from our favorite Apps and Services.P.S The Investor's Podcast Network is excited to launch a subreddit devoted to our fans in discussing financial markets, stock picks, questions for our hosts, and much more! Join our subreddit r/TheInvestorsPodcast today!SPONSORSGet a FREE audiobook from Audible.Get up to 3% Daily Cash back on everything you buy with Apple Card. Subject to credit approval. Daily cash is available via an Apple Cash card or as a statement credit. See Apple Card customer agreement for terms and conditions. Apple Cash card is issued by Green Dot Bank, Member FDIC. Variable APRs range from 13.24% to 24.24% based on creditworthiness. Rates as of August 1, 2022.Help protect your family's financial future with TD Term Life Insurance.Invest in high quality, cash flowing real estate without all of the hassle with Passive Investing.Private assets represent 98% of companies in North America but are absent in most portfolios. Reconstruct your portfolio with private markets with Mackenzie Investments.Confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, and other cybercrimes with Avast One. Reclaim your health and arm your immune system with convenient, daily nutrition. Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase.Make backing up and accessing your data astonishingly easy with Backblaze. Sign up for a free trial today.Support our free podcast by supporting our sponsors. Read this episode's transcript and full show notes on our website.Connect with Jason: Website | Instagram| Twitter Connect with Robert: Website | Twitter | InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The GodFather of Influence, Robert Cialdini joins us on Behavioral Grooves to share his motivation for expanding his bestselling book Influence: The Psychology of Persuasion which now includes a completely new Seventh Principle of Influence: Unity. This additional principle can help explain our political loyalties, vaccine hesitancy and why media headlines can be so inflammatory. Another motivation for the revised edition to the book is to include more application to the Principles of Influence. So our conversation highlights some of Bob's advice for start-up businesses and how they can harness the principle of Social Proof. And as general advice, Bob recounts how he recently advised a teenager to be generous to others – this in turn stimulates the Rule of Reciprocity, nurturing a relationship which is mutually beneficial. No episode of Behavioral Grooves would be complete without discussing music, even with guests we've interviewed before! But the theme of unity has a special significance with music and Bob highlights how music and dance bring people together and help them feel unified. Plus we get an interesting story of an experiment in France, and how a guitar case played a crucial part in one man's luck. We hope you enjoy our discussion with The Godfather of Influence, Robert Cialdini. Since we generously share our great content with you, perhaps you feel influenced by the Rule of Reciprocity and will become a Behavioral Grooves Patreon Member! [This episode was originally published in May 2021 and you can also listen to our first interview with Robert Cialdini in Episode 50]. © 2021 Behavioral Grooves Topics we Discuss on Influence with Robert Cialdini (3:55) Speed round (6:50) Ideal number of stars on your online review (9:00) Why Cialdini wrote a new edition of Influence (12:13) The new Seventh Principle: Unity (15:10) How to harness social proof as a start-up (20:02) A new color of lies (22:22) Principle of Unity with politics (24:42) Tribalism and vaccine hesitancy (28:35) Why Trump getting vaccinated hasn't influenced his voters (30:50) How framing of media headlines influences our perception of the news (33:24) The Petrified Forest Wood Principle (36:56) Where will the next generation of research go with Cialdini's work? (40:52) What advice would Cialdini give your teenager? (48:23) Music and influence (53:05) Grooving session Robert Cialdini's Books Influence, New and Expanded: The Psychology of Persuasion https://amzn.to/3tyCpZ6 Pre-Suasion: A Revolutionary Way to Influence and Persuade https://amzn.to/3eGdyOW   Links Episode 50: Robert Cialdini, PhD: Littering, Egoism and Aretha Franklin:  https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/ Increase Your Influence: https://www.influenceatwork.com/  Godfather 2 Movie: https://en.wikipedia.org/wiki/The_Godfather_Part_II  Richard Thaler: https://en.wikipedia.org/wiki/Richard_Thaler  Daniel Kahneman: https://en.wikipedia.org/wiki/Daniel_Kahneman  Episode 222: How Delusions Can Actually Be Useful: Shankar Vedantam Reveals How: https://behavioralgrooves.com/episode/shankar-vedantam-useful-delusions/ Donald Trump vaccine: https://www.forbes.com/sites/jackbrewster/2021/04/20/trump-i-dont-know-why-republicans-are-vaccine-hesitant-again-floats-pfizer-conspiracy-theory/  Mike Pence: https://www.nbcnews.com/politics/white-house/pence-set-receive-covid-vaccine-televised-appearance-n1251655  Petrified Forest Wood Principle: https://www.psychologytoday.com/gb/blog/the-shaping-us/201909/the-petrified-wood-principle  Stanley Schachter: https://en.wikipedia.org/wiki/Stanley_Schachter  Jerome Singer: https://en.wikipedia.org/wiki/Jerome_E._Singer  Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets: https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/ The psychology of misinformation: Why it's so hard to correct: https://firstdraftnews.org/latest/the-psychology-of-misinformation-why-its-so-hard-to-correct/  How to combat fake news and  misinformation: https://www.brookings.edu/research/how-to-combat-fake-news-and-disinformation/  Teaching skills to combat fake news and misinformation: https://www.washington.edu/trends/teaching-skills-to-combat-fake-news-and-misinformation/  Episode 102: Cristina Bicchieri: Social Norms are Bundles of Expectations: https://behavioralgrooves.com/episode/cristina-bicchieri-social-norms-are-bundles-of-expectations/ Episode 214: Observing the Non-Obvious: How to Spot Trends Around You with Rohit Bhargava: https://behavioralgrooves.com/episode/the-non-obvious-rohit-bhargava/ Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves  

"Influence. The Psychology of Persuasion" by Robert Cialdini is arguably the 'bible' of the influence literature. It lays out the core ideas on why people do what they do and what we can do to ethically influence them to make better decisions. It's the book that set me on the path of improving my communication. To celebrate the 50th episode of "Under The Influence" I have reviewed Cialdini's 6 principles of influence and how you, as a chiropractor, can apply them. Register for Martin's Communicating to Improve Patient Care seminar via the recordings https://www.tickettailor.com/events/unitedchiropracticassociation/659979 --- Send in a voice message: https://podcasters.spotify.com/pod/show/martin-harvey/message

IN THIS EPISODE YOU'LL LEARN:03:08 - What influence is and why there is so much psychology in persuasion.07:37 - What the levers of influence are.28:36 - How the world of digital business is impacted by influence.32:06 - What makes our cell phones addicting?36:12 - How do we spot phony online reviews and why this is important?39:49 - Why personalizing gifts increases the returns of gifts.47:13 - Which psychological principle Coca-Cola missed that led to a disastrous marketing decision.48:50 - Why Amazon offers to pay each of its fulfillment employees up to $5,000 if they quit.54:56 - The question can job candidates ask at the start of an interview to increase their chance of success.57:49 - What the unity principle of influence is.And much, much more!*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.EPISODE RESOURCESRobert and Clay's tool for picking stock winners and managing our portfolios: TIP Finance.Robert Cialdini's Book Influence, New and Expanded: The Psychology of Persuasion.John Rulin's Book Giftology.Gary John Bishop's book Do the Work.Support our free podcast by supporting our sponsors.Find Pros & Fair Pricing for Any Home Project for Free with Angi.Take your business online with Wix, the leading website creation platform that's got all the tools you need to create, manage and grow your brand. Find joy in comfort with Faherty. Use promo code WSB to snag 20% off all your new spring staples!Enjoy a simple, good tasting supplement that truly improves your health with Field of Greens! Get 15% off your first order and get another 10% off when you subscribe for recurring order with the promo code MILLENNIAL.Check out Titan if you want to aim to become the smartest, wealthiest investor you've ever been. Get $50 when you invest today.Tell mom how much you love her—and make sure she hears it in crystal-clear audio quality, with Raycon.Design is already in your hands with Canva. Start designing for free today.The interval fund, a breakthrough innovation. Only at Mackenzie.Balancing opportunity and risk? The golden answer can be literally gold! Start your investment journey today with Perth Mint.Get insights on how to plan for your financial goals with The Globe and Mail. Listeners get a special digital subscription rate for unrestricted access to everything.Read this episode's transcript and full show notes on our website.Connect with Dr. Robert Cialdini: Website | Facebook | Twitter |Linked InConnect with Robert: Website | Instagram | TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Doing the right job the right way is critical to professional success, yet many people who seek professional advancement are unclear about how to flourish at work. Perfect for executives, managers, leaders, and any professional who hopes to get a clearer picture of what their colleagues, superiors, and followers expect of them, INFLUENCE AND IMPACT: Discover and Excel at What Your Organization Needs From You the Most, by accomplished leadership and executive coaches Bill Berman and George Bradt, helps readers refocus their efforts at work and obtain the results they've been looking for. Bill Berman joins the program today to discuss how he has helped leaders and their teams through assessment, development planning, coaching, and consulting to executives. https://bermanleadership.comScott Ryan is an author, publisher, and television historian who captures the truth of what really happened. His latest book, Moonlighting: An Oral History (Fayetteville Mafia Press, June 1, 2021) is the never-before-told inside story behind the making of the pioneering TV series. Ryan is also the managing editor of The Blue Rose Magazine, co-founder of Fayetteville Mafia Press, the author of thirtysomething at thirty: an oral history and the author of The Last Days of Letterman. Additionally, he wrote about his bad luck in twenty comic short stories, Scott Luck Stories. As luck would have it, no one cared. He is the director of A Voyage to Twin Peaks and the host of The Red Room Podcast. https://www.fayettevillemafiapress.com/about/

IN THIS EPISODE, YOU'LL LEARN: 5:19 - The six side-businesses that Jacques started that failed, why they failed, and how he realized that creating a piano course was the right choice for him 12:21 - Lessons Jacques learned from his failures and how he's applying them to his business today18:15 - Why there is a misconception that online courses are an easy way to riches, 21:28 - What other myths there are around online courses, and what the actual truth is 23:94 - How to actually convert YouTube viewers into customers and what kind of call-to-action one can use to do so 36:38 - What to consider when deciding to quit one's job and what kind of “ah-ha” moments to watch out for in order to take the leap into becoming a full-time entrepreneur46:07 - Where to start when building an online course and how to build an audience without any existing following48:21 - If starting on YouTube is a good strategy when building an audience for an online course and if it can be an additional revenue stream (or just a purely top-of-the-funnel type strategy)54:02 - What a funnel is and what it means when something is top-of-funnel55:52 - How to think about the dynamic of giving away content for free versus making people pay for a product59:43 - The big shift that happened in Jacques online course business that saved him from going back to his former job58:36 - What an evergreen funnel is and the work needed to make one actually work1:01:22 - Where to learn and how to learn marketing strategies and software tools that Jacques uses today1:04:48 - The first thing one should focus on learning and how to go about it if one is just starting out as a brand-new course creator1:14:03 - How to focus as an entrepreneur, especially if you want to create multiple projects1:17:34 - Habits or principles to incorporate into one's life that will lead to successAnd much, much more!*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.EPISODE RESOURCES Get more FREE content from RobertGet a FREE audiobook from AudibleJacques Hopkins' podcast, The Online Course Show Jacques Hopkins' The Online Course Guy websiteRamit Sethi's book I Will Teach You To Be RichRobert Cialdini's Book Influence, New and Expanded: The Psychology of PersuasionAll of Robert's favorite booksSupport our free podcast by supporting our sponsorsSave with a credit union that helps you build financial confidence with Navy Federal Credit UnionLearn from people who are doing things doing things 100% with Marcus Lemonis. One Hundred Percent with Marcus Lemonis is available on Apple Podcasts, Amazon Music, or wherever you get your podcastsSwitch to Mint Mobile and get premium wireless service, starting at JUST $15 bucks a month, and get the plan shipped to your door for FREEStart managing and scaling your rental properties without scaling costs with RentRedi. get RentRedi's annual plan for only $54 when you use our special code ROBAccess conference calls, investor presentations, transcripts and earnings reports as frictionless as possible with QuartrExperience Manscaped's new Lawnmower 4.0 - the ultimate trimmer that provides intelligent functionality and incredibly comfortable grooming experience! Get 20% OFF and free shipping with the code MIRead this episode's transcript and full show notes on our website.Connect with Jacques: Youtube | Instagram | WebsiteConnect with Robert: Twitter | Instagram See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The GodFather of Influence, Robert Cialdini joins us again on Behavioral Grooves to share his motivation for expanding his bestselling book Influence: The Psychology of Persuasion (https://amzn.to/3tyCpZ6) which now includes a completely new Seventh Principle of Influence: Unity. This additional principle can help explain our political loyalties, vaccine hesitancy and why media headlines can be so inflammatory. Another motivation for the revised edition to the book is to include more application to the Principles of Influence. So our conversation highlights some of Bob’s advice for start-up businesses and how they can harness the principle of Social Proof. And as general advice, Bob recounts how he recently advised a teenager to be generous to others - this in turn stimulates the Rule of Reciprocity, nurturing a relationship which is mutually beneficial. No episode of Behavioral Grooves would be complete without discussing music, even with guests we’ve interviewed before! But the theme of unity has a special significance with music and Bob highlights how music and dance bring people together and help them feel unified. Plus we get an interesting story of an experiment in France, and how a guitar case played a crucial part in one man’s luck. We hope you enjoy our discussion with The Godfather of Influence, Robert Cialdini. Since we generously share our great content with you, perhaps you feel influenced by the Rule of Reciprocity and will become a Behavioral Grooves Patreon Member at https://www.patreon.com/behavioralgrooves! © 2021 Behavioral Grooves Topics we Discuss on Unity with Robert Cialdini  (3:55) Speed round  (6:50) Ideal number of stars on your online review (9:00) Why Cialdini wrote a new edition of Influence (12:13) The new Seventh Principle: Unity (15:10) How to harness social proof as a start-up  (20:02) A new color of lies (22:22) Principle of Unity with politics (24:42) Tribalism and vaccine hesitancy  (28:35) Why Trump getting vaccinated hasn’t influenced his voters (30:50) How framing of media headlines influences our perception of the news (33:24) The Petrified Forest Wood Principle  (36:56) Where will the next generation of research go with Cialdini’s work? (40:52) What advice would Cialdini give your teenager? (48:23) Music and influence (53:05) Grooving session  Robert Cialdini's Books Influence, New and Expanded: The Psychology of Persuasion https://amzn.to/3tyCpZ6  Pre-Suasion: A Revolutionary Way to Influence and Persuade https://amzn.to/3eGdyOW  Links Episode 50: Robert Cialdini, PhD: Littering, Egoism and Aretha Franklin  https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/ Increase Your Influence https://www.influenceatwork.com/  Godfather 2 Movie https://en.wikipedia.org/wiki/The_Godfather_Part_II  Richard Thaler https://en.wikipedia.org/wiki/Richard_Thaler  Daniel Kahneman https://en.wikipedia.org/wiki/Daniel_Kahneman  Episode 222: How Delusions Can Actually Be Useful: Shankar Vedantam Reveals How https://behavioralgrooves.com/episode/shankar-vedantam-useful-delusions/ Donald Trump vaccine https://www.forbes.com/sites/jackbrewster/2021/04/20/trump-i-dont-know-why-republicans-are-vaccine-hesitant-again-floats-pfizer-conspiracy-theory/  Mike Pence https://www.nbcnews.com/politics/white-house/pence-set-receive-covid-vaccine-televised-appearance-n1251655  Petrified Forest Wood Principle https://www.psychologytoday.com/gb/blog/the-shaping-us/201909/the-petrified-wood-principle  Stanley Schachter https://en.wikipedia.org/wiki/Stanley_Schachter  Jerome Singer https://en.wikipedia.org/wiki/Jerome_E._Singer  Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/ The psychology of misinformation: Why it’s so hard to correct: https://firstdraftnews.org/latest/the-psychology-of-misinformation-why-its-so-hard-to-correct/  How to combat fake news and  misinformation: https://www.brookings.edu/research/how-to-combat-fake-news-and-disinformation/  Teaching skills to combat fake news and misinformation: https://www.washington.edu/trends/teaching-skills-to-combat-fake-news-and-misinformation/  Episode 102: Cristina Bicchieri: Social Norms are Bundles of Expectations https://behavioralgrooves.com/episode/cristina-bicchieri-social-norms-are-bundles-of-expectations/ Episode 214: Observing the Non-Obvious: How to Spot Trends Around You with Rohit Bhargava https://behavioralgrooves.com/episode/the-non-obvious-rohit-bhargava/ Behavioral Grooves Patreon https://www.patreon.com/behavioralgrooves

Episode ResourcesGet more FREE content from RobertGet a FREE audiobook from AudibleRobert Cialdini’s Book Influence, New and Expanded: The Psychology of PersuasionJohn Rulin’s Book GiftologyGary John Bishop’s book Do the WorkLewis Howes’ book The School of GreatnessScott Young’s book UltralearningAll of Robert’s favorite booksRaise capital for your next real estate deal or join other peer-to-peer lenders online with Fund That FlipSave with a credit union that helps you build financial confidence with Navy Federal Credit UnionGet access to thousands of titles across different formats and genres: from audiobooks, to popular and exclusive podcasts, to unique Audible Originals like the Words+Music series with AudiblePlus. Visit audible.com/mi or text mi to 500-500Start managing and scaling your rental properties without scaling costs with RentRedi. get RentRedi’s annual plan for only $54 when you use our special code ROBSupport our free podcast by supporting our sponsorsRead this episode’s transcript and full show notes on our website.Connect with Dr. Robert Cialdini: Website | Facebook | Twitter | Linked InConnect with Robert: Website | Instagram

"Weapons of influence" - that's what everyones is armed with in today's world. Reciprocation, commitment and consistency, social proof, liking, authority, and scarcity - these 6 principles are foundational pillars to help you not only become a skilled persuader, but also to defend yourself against similar people. All this and more, in this episode - a review of the book, "Influence", by Dr. Robert B. Cialdini. Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344 You can find me at https://rounakbose.in Links: https://www.instagram.com/the31point5guy/ https://twitter.com/The31point5Guy https://medium.com/the-31-5-guy https://www.linkedin.com/in/rounakbose1997/ ~ The 31.5 Guy

This is our longest - and potentially most controversial - episode yet. We go over each of Cialdini's six “weapons of influence”, defining it and relating it to what we see happening in our society - and of course how you can use them in your business.

Summary: David is a self-made solo-preneur from right here in Nashville. With massive achievements inbusiness, marketing, celebrity branding, book publishing and more, David is helping us understand the other side of agency life. As someone who’s passion for business growth has propelled him to the forefront of his field, David helps us dig into the role agencies have played in his journey and drops some great marketing advice around value propositions, and using buyer skepticism to your advantage (even writing entire marketing campaigns based on those skepticisms!).   Resources Mentioned:  More about David: https://www.linkedin.com/in/davedutton/   David’s Book Influence by Robert Cialdini psychotactics.com Dean Jackson from ilovemarketing.com, MoreCheeseLessWhiskers podcast Gun to the Head Marketing by Kamron Karington The Way of the Wolf by Jordan Belfort   Top 3 Curtain Pulls in this episode: Practice what you preach! If you, as an agency, aren’t practicing your own strategies within your business, how can you expect anyone to trust you with theirs?  Recognize the type of business you are talking to and the role that you need to play in their business. You need to be the expert in your area. If you are just hands and feet, you are disposable. Speak to the skepticism in your audience, don’t run from it! The humanity in us all means we are suspicious of perfection, and we recognize BS when we see it. Lead with the skeptical belief, and break it down with your value proposition and trust elements.   About Our Guest:  Author of seven books and a millionaire entrepreneur, David Dutton’s story and knowledge of marketing will astound you. From starting with nothing to building a multi million dollar business from scratch in just four years, you are surely going to get some takeaways from our sit down interview with him.   About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [1:00] Bob introduces David Dutton [1:25] David gives an overview of his life and the road that led him to Ecommerce. Speaks on the Ecommerce wave of the early 2000’s.  Fell into the ecommerce space and began making money from it quickly! “I’m going to pick a niche and I’m going to make $500 a month passively.”  [8:00] In 2001 David started replaceyourmortgage.com to teach people to pay off their mortgage in 5 to 7 years.  [9:35] Ken clarifies: “The thing you’re selling is education.” David’s site is a membership site, with a 1-time fee that pays for itself.  [9:56] Bob remarks on David’s self-teaching. Oftentimes people hire agencies to do the things that David has done, so his view of agencies is a unique one, as both the customer and the provider.  [10:55] Brad asks: How is your style different from what agencies have done? How does your passion and “having skin in the game” impact the way you do business? [11:48] David: “Bottom line, I look for results… branding and direct response is important… when I interview an agency I need to know that we’re going to geta  result. That’s teh biggest thing for me.” [12:20] David’s rule for salespeople:  Don’t sign up someone that doesn't need to be signed up.  Respect our brand. Sell stuff. [12:49] Ken asks about David’s role within his team. [13:00] David: “I have an assistant, my partner has an assistant, then 8 salepeople and a couple support roles.” Internal sales people and external as well.  To help pay for advertising, he has some external salespeople that pay them for leads and appointments. [14:55] Bob: Talk about how you value cost of acquisition and lifetime value of customer.  [15:30] David: “Once a human being has handed you their visa, they’re 6x more likely to do it again.”  It’s vital that once you get them as a customer, to sell them more stuff. He leads with a free book, because people trust people with books.  [17:18] Brad: “So that’s how you get that authority, with that book. Understanding those strong concepts is the way to go… How do you overcome the naysayers with proof?” [18:25] David: “If I want to convince someone to hand me their Visa… you have to knock the walls down to get to that point.” [19:00] David: “I try to make it so that there is a preponderance of truth...I try to stack that so it’s obvious.” There is a page on their website that is 150 case studies  of PROOF for clients.  Writing a book builds that preponderance of proof.  [20:45] David: “When I write a book, I want you to walk away with innate value from that book.” Even if someone doesn’t make a sale, he wants there to be inherent value in that book so that his brand is associated with their understanding of that concept. [22:15] Bob brings the point back around: “So you’re building this case to deal with the naysayers. What you’re saying is that you’re doing that work so that other people tell them and convince them as well.” This social proof is vital and effective.  [25:30] Ken emphasizes the barrier that David’s business has to pull down- it’s large and difficult to do.  He “de-risks” the sale super effectively, especially within his industry.  [27:13] David speaks on the danger of blending in with the crowd: “Don’t be white noise… grab their attention first and build that desire. You NEED to use my agency to grow your business, and here’s why.” [27:55] David suggests creating a spreadsheet of your top 5 or 10 competitors and noting their strengths and their weaknesses, and compete based on those. “You can be brand new and still piggyback on the knowledge that other companies have created.” [29:43] Ken asks: “What are other things you do to de-risk your purchases and prove to customers that you are legit?” [29:46] David: “I use math, #1. You can’t argue logic.” 6-month moneyback guarantee  [31:25] Brad asks: How do you simplify for those who aren’t particularly math-savvy?  Give them the worst-case scenario, and soothe their pain points. (Fear of interest rates skyrocketing is one example.) Risk-reversal.  “Can you live with the worst-case scenario?” [34:29] Brad adds that David brings a lot of authority to the table when it comes to verbiage surrounding mortgage rates and loan lingo- for a lot of people these terms and this world is scary and unpredictable, but David has a way of bringing out those fears and speaking directly to them. “You do what we encourage our clients to do, you build strong narratives, you have authority. You provide social proof.” [35:10] David: “We’re all trying to move up, to elevate ourselves in society. So if you know that someone can provide that for you, and you trust them.” “Trust triggers” like books, word of mouth- people trust those who’ve written books.  [35:31] Brad speaks on the power of getting referrals and the reliability of leads that come through referrals. “How do you get those stories for your case studies?” [36:02] David: “Typically it’s hard to get people to post anything- much less something positive.” Getting people in the moment to give their honest feedback after they’ve had a good experience.” While sugary testimonials are great, getting a before and after picture of how their problem has changed. What was your mindset about us prior to working with us? What is your mindset now? How did you feel when you were paying us? Would you recommend us to someone and why?  Capturing this before and after while the situation is fresh. Mention the negative view the client had before, and follow it up with how you changed that perspective for them. This draws in the naysayers with a surprise ending. [38:05} David: “So if you’re an agency, go out and get your top 5-10 objections. And then get testimonials that answer those questions.” Speak to their fear and then provide a solution. [38:15] Brad asks: “Why do you think humans are drawn to negativity and skepticism?” 38:40 David: “I’m not sure why… and I don't like it. But it’s never going to change. And so I use that.” [39:10] Bob recalls a study that he read about, that negative information stick to the human brain instantly, whereas positive information takes about 20 seconds to fall away. This is essentially survival, fight or flight in our psyche.  We may not have bears chasing us, but we do have people saying negative things about us.  [40:26] Bob: “ When I see something positive and I like it, I know it’s not going to stick in my brain. So I try to reread it. And meditate on it and sit with it so that it does stick and overcome the negative things that automatically stay.”  [40:55] Ken: “Just being different is important too, right?” Many websites are using positive reviews to convince people to buy, so putting a spin on it (negative headline followed by how the biz answers that pain point) is different and pattern-interrupting.  [42:03] Ken adds that also just being genuine makes a huge difference. “...there’s obviously skepticism in every single sale. And so saying it and calling attention to it actually makes it more believable.” [44:15] Brad and Bob discuss using negativity that is inevitable in your business to your advantage. When most people see nothing but good reviews with no negative, the human discernment kicks in and skepticism takes over, because it doesn’t seem real.  [45:00] David circles back around to authority and proof. “I literally just think about who the person is that I want to hand me money. And what can I do to make it SO obvious.” Write to the person who is in the MOST desperate need of your help, pack your offer FULL of a story, powerful proof and data that will convince ANYONE who falls under your prospect umbrella.  [47:00] Ken: “So the prerequisite for that is knowing your customer persona, avatar, etc with great detail… Often agencies are the worst at that, because there’s the mindset that ‘Everyone is my client!’ which makes it hard to speak to that one person with specificity about their pains and also do what you’re saying… shoot for the worst-case scenario person.” [47:42] David: “one of the emails that I came up with that can help any agency, any biz. The subject line is ‘Your top 3 Questions answered about____ (today only)’ that just offers answers to questions they may have in a future newsletter.”  This creates a backlog of topics that you can then put into a google sheet and begin collecting more information about what topics come up and what the pain points are within each. And it allows you to create images of each persona and the specific pain points within that grouping. It allows you to see the verbiage and EXACT points that you can then use in your copy to speak to those pain points.  This ALWAYS boils down to a small set of topics.  [50:50] Ken recounts a story in Jordan Belfort’s book- objections were listed en masse and they all boiled down to a small list of basic objections.  [51:57] David: “You can even write a whole article about those- speaking to those pain points directly.”  [52:55] Bob asks: “When you are outsourcing, do you look for specialists or generalists?” [53:03] David says mostly specialists, but sometimes specific skills are required. But specialists are preferred, someone who “nerds out” on what they do.  [54:02] Bob asks for advice for agency owners. [54:28] David says he wrestles with real experience within agencies, he wrestles with getting results, getting paid on spend (instead of results). He wants to feel like the agency is in the boat with him, that his money is being used by a TEAM member, not someone who’s trying to screw them over.  [56:58] Ken speaks on the validity of these concerns.  [58: 57] Brad: “The old agency way is that we make money on media and we give away the creative for costs that are almost free now.” [1:02:33] Ken speaks on the flaws in a straight ad-spend model. “At the end of the day you do have to figure out how does the value that I contribute scale in a nice proportion to the value that you’re creating inside of the company you’re working for? I do think there are some flaws in a straight ad spend model.” [1:04:35] Ken speaks on a cool takeaway: “You’ve done the thing for yourself, you are the master. And you can do it for other people. A lot of the time agencies don’t focus on doing the things for their own business that you’re offering to do for other clients.” [1:05:20] Bob: “I think that’s a good marker for choosing an agency- are they doing for themselves what they’ve promised you they’ll do?”

Once you know what you sell, your DUTY is to spread your message. This chapter will show you more about my tactics to increase my influence and income online…   I don’t think I’ve ever talked about this publicly….   But before I bootstrapped my way to my first Funneling Live event, I started having conversations with my wife, and all I would focus on was telling her how intimidated I felt...     Nobody knew who I was   I didn't have a list    I’d been doing funnels for other people, but I hadn't learned how to charge yet.    I was still overcoming a lot of money-based objections in my own head.    In all the promos, Russell was saying things like, “You're gonna be around millionaires...”    Immediately, I my mind started thinking, “I Arrgh, 'm outclassed. I can't go perform in this game. There's no way…”   Finally, my wife was like, “Don't tell anybody that you're not a millionaire yet. Who needs to know?”    … and I felt like I had to hide.    BUT LET ME TELL YOU…   First of all, understand, that was the most absolutely wrong mentality that I could have taken, I just didn't know any different.    Second of all, I didn't understand that during those first few years, when I didn’t have influence or income, I was actually in one of the most powerful positions of my entire life. .    INFLUENCE & INCOME ONLINE   Looking around now, I see it a lot of people who (like me) have their own dreams... but as they start to pursue them, they look at the assets, the influence, and the authority of others ahead of them in the game, (and just like I did), they feel:    Disqualified   Unworthy   Outclassed    ...which is one of the reasons I really feel like I understand where the mind of a brand new beginner is -  because I walked the path and it sucks.   I felt VERY outclassed.    But if that’s how you’re feeling at the moment, I want you to understand that…   You don’t need to start with Influence and Income in order to get them.    … I certainly didn’t.   HOWEVER…   The good news is that there are a few simple plays that you can use to help successfully increase both your influence and income where you’re a beginner, or further down the road.   HOW TO BE INFLUENTIAL   So anyway, about eight months ago, I was asked to be a part of this project and because of how long the project took, (I'm not complaining at all, it's just the nature of the project), it took a long time to come to fruition…   … it takes a long time when you're working with the kind of people that are involved in this kind of project.    A lot of the BIG guys have launch calendars with their time planned out for months in advance.   I already have a launch calendar; I know exactly what I'm gonna be promoting in five months from now.    Another Example:   You may not know that the One Funnel Away, 30-Days Book was in the making for like six months, but no one knew…   It’s the same with some other projects that I can't talk to you about… ;-)    But…   The book that I was asked to be a part of, about eight months ago, is called Influence and Income Online…   And the prompt I was given for my chapter was:    What are some of the steps somebody should take to master influence and income online?   I do A LOT of coaching… (the One Funnel Away, Two Comma Club X, OfferLab, and OfferMind)… and *that* question actually comes up frequently.   DO YOU HAVE THIS FALSE BELIEF?   One of the most common false beliefs  out there is that:   “ Stephen, no one will buy from me because I don't have any following. I have no influence or no authority on the internet.”    And I got to tell you, ...that's just a completely false statement.    You have to understand that three and a half/ four years ago, no one knew who I was…   *NOBODY*   I haven’t even graduated from college when I went to that first FHL…    Then I started working for Russell... and still, nobody knew who I was for a little while.    And that's okay - that's a part of the game.    That’s why I tell everyone to ‘freakin’ publish’ - because it gives you instant authority.    So anyway, I wrote this super thick, incredibly juicy chapter to answer the question of how you get influence and income   I write for a lot of books now. I actually love writing.    You guys may not know, but I was actually the head editor of the yearbook in high school, and I got three Colorado State Awards for my layout designs.    I was NOT a writer, but I did a lot of layout design.    I've always liked writing about the topics that I like to write about, but I HATE writing about topics that I don't like.    Which might sound, “ Duh- obvious!” but I didn't do very well with papers in school because I was like, “I freaking hate this.”    But when I'm really passionate about the topic, I actually love to write.  If you’ve read my chapter for the 30-Days Book, I really enjoyed writing that, (and there are others in the works)...    Moving on…. Uh, *AWKWARD MOMENT*...     I can't tell you the other things coming up, but I can tell you about this!    THE INFLUENCE & INCOME ONLINE FORMULA   In Influence and Income Online, 30 Millennial Millionaires were asked to write a chapter … (a.k.a people who have done a million in their business, who are millennials).    Before anyone who's a baby boomer says, “What can you guys teach me?”   … the proof's in the pudding, man.     There is a formula to getting influence on the internet.    ...and that's what I talk about in my chapter:   I geek out about formulas, and it's because I don't like flash in the pan strategies.    About year and a half ago, I was asked to speak at an  event - I'm not throwing rocks, but the whole theme was strategies to help create HUGE authority in business.    And I think I offended a lot of people because I stood up and said:     “Hey, you know what's interesting about getting authority on the internet? It doesn't matter for a long time.    In fact, it has very little to do with your sales - FOREVER.    Don't focus on getting authority upfront, go focus on providing value. Go focus on providing a really cool solution to a problem and authority naturally comes.”   What I go through in my chapter is a formula - a very easy three steps that I just continue to rinse and repeat so that my authority (I feel weird saying that), increases.    I truly believe that if you just want to know the formulas that create influence and income on the internet, it's not that hard.   I call them axioms….    There are three separate axioms you can go through that enable you to harness some influence on the internet.        Some of them you can probably guess, but some of them you won't - so I'm excited about this chapter.    It's a legit book; it's NOT a pamphlet.    I wrote an actual pretty thick chapter there and I think you’ll really find what I put in there to be helpful.    One of the axioms is to publish but besides that…    What else do you do?    How else do you actually use what you have and the assets you've been given to your advantage?   ...what I share with you in that chapter are some of the reasons I've been able to do EVERYTHING I have in the past four short years.    I mean, I've only been gone from my job barely a year -  it's literally NOT even a year and a half yet as I record this.    *That's saying something*    There are hundreds of thousands of entrepreneurs who in the middle of their nine to five and doing things on the side…    What is it that's massive eyeball Steve Larsen did and figured out to kind of hack the game?    That's exactly what this chapter teaches you.    I had someone reach out and say, “Stephen, you give so much away in your podcast. Why should I ever buy any of your stuff?”    Well let me be very frank and clear with you; I’m NOT giving it ALL away on the podcast, but I’ve got really good crap, so the little bit that I do give away is still really awesome…   Sooo…   *GO GET THE BOOK*.    “Stephen, are you pressuring us?”        YEAH, YOU BETTER BELIEVE IT!    Dang straight, I am... because I know that this chapter can really, really help you implement what I share.    RAIDING THE COOKIE JAR   One of my favorite people to follow is David Goggins...   I LOOOVE David Goggins.    He's very tough to listen to, and he swears like crazy, so if words offend you, don't follow him.    One of the things he talks about in his ideology/ methodology is concept of ‘The Cookie Jar.’    The concept is that ‘anything that I go through in my life that’s tough is actually a cookie for the future.’    So when I'm about to go through something that's very challenging and intense, I will look back and go to my ‘cookie jar…’     You probably don't know, but I get actually really nervous when I'm about to get on stage, (it might shock you and surprise you to hear that).     I love it, it's where I want to be, but I still have a hard time. Steve killed Stephen, but sometimes, I'm just naturally Stephen:    How did I become somebody who's new?    How did I kill the old self and become/ craft and design somebody who's new?    The Three Axioms that I talk about in my chapter are literally the mechanisms that I use that helped me gain influence and then afterwards, income on the internet.    Sometimes you just gotta cut the mental crap and do the thing!   You've got to be willing to do things and NOT get paid for them for a little while, and that's okay.    The MASSIVE payouts come a little bit later.    ...but so many people are like, “Well, how is this gonna help me immediately?”    It may NOT for awhile - *SUCK IT UP*   Keep doing the things, and after a while, it's like that quote from The Titans, “just like Novocaine, works every time, just takes a little time,” whatever the quote is...    So I created a cookie jar, to remind me of the tough things I went through and when I'm about to go do things that are more challenging, I'm like “Oh man, just do it.”   GETTING OUT OF YOUR OWN WAY   In my content and coaching, I talk a lot about:    Strategies   Methodologies   Marketing    Launch campaigns   ...all those are great, but...    If you can't even do the stuff because there’s crap in your head that's holding you back - stop studying strategies.        It's time for you to sit back  and do a little bit of self-work and ask:      “Why am I so freaked out?        Is there some experience that I've had in my history that is keeping me from behaving as one who would get influence naturally?”      There's a lot of you out there that follow me, (and I appreciate you doing that), who are gonna sit back and say, “Stephen I know that strategy, I've heard you say that before...”    But if you’re your wallet's still thin you need to get introspective. This game has very little to do with what's the next method and strategy. I run the same five plays day after day... it's the same thing and it makes money.    But I had to do A LOT of self-work in order to actually qualify to pull off those methods, those frameworks, those patterns; those football plays, as I think of them.    So I'm excited for you guys to get this chapter.    And when you read it, some of you might be temped to discredit it. DON’T!    Instead of saying,“Yeah, right,”  ask:   What if there's a chance that these strategies could actually work for me?    They're NOT hard, but they're scary.    So I challenge you to go learn them, and while you confront them for the first time in your life, here's the challenge…    I want you to sit back and think to yourself, “What’s my knee jerk reaction right now?”    Because if it's anything other than, Whew, let's go get 'em,” what is it? That's important.    It shows you what the hangup is in your brain.    So when you look at these strategies, it's just like three things I just continue to do…    It's like five strategies marketing-wise,( acts of marketing), that I just keep continuing to do and our income is going up 10% a month - which is ridiculous growth.   I just do the same thing over and over again.     Here's a little moment of tough love because I care about you because you have all this negative talk.    It's this negative feedback loop and you're looking for reasons in your history that disqualify you from moving forward.  So go get the book on Amazon, and as you move through the chapter, write dow what comes up for you.   I've noticed that the entrepreneurs that actually make it and succeed in this game are very, very introspective.    It would probably shock most of you to realize that probably only half of the time the people who get up and share at  Russell's Inner Circle are talking about strategies, the rest of the time, we all go through our internal struggles...   We all go through it!    It's the negative crap in the head that we all have to get over   You understand?   HEAD JUNK    This is such a key thing that Russell Brunson actually hired a specific coach to help the inner circle with their own junk in their head.    Seriously, there is a dedicated coach who studied under the foot of Tony Robbins himself, she's amazing. She's super, super good. Her name is Mandy Keene - she’s incredible.    But you understand how big of a deal this is?    Russell's teaching the strategies but he's like, “I need somebody who's gonna come in and help work on their brains.”    He actually hired somebody while I was still working over there.    He hired a specific individual who is a master at helping people overcome the junk in their head.    What does that tell you?    If you've been focusing only and solely on these strategies, that's great to know them, but I was doing that too…    ...and after two years, I was on try number six of 17, I was doing the same thing.    I knew all these strategies, I knew how to run 'em, but the thing I was running into was my mental crap.    I hate saying the phrase mindset because it's such a fluffy, crappy phrase now, and we all use it in such weird ways.    “What's your mindset?”... and it goes to woo-woo land. I hate that crap, but there is something to it.    And if you've not taken a moment to sit back and go, “Okay, what is it that's actually keeping me back, because it's not the strategies?”    It’s no longer, “Oh I hope someone's gonna go make that tool.” That time and season are over.    All the tools, all the strategies, regardless of product, price point, industry, regardless of if you sell on the internet or off the internet, the crap is here:   The systems    The tools   The people   The processes   … all the stuff that you need is here.    I still don't know how to drive Facebook ads. I don't need to know.    I don't need to know how to be a coder.    I don't need to know how to do all the things that my content team does - I don't.    I don't know how to do most of the things that my business does.   … and that's important to realize and understand.    So what is my role?    It comes down to what I talk about in this chapter:   Influence   Income    Do you need influence to have income? No. Does it help? Yes.    Of course, it helps.    So where do you start if you have no influence?    What do you need to be doing if you have influence?   How do you generate income?    That is what my chapter goes through and that's what I'm excited to teach to you guys.    This is very, very important.    You have to understand, from my position, I have a very unique set of eyes. I've coached 25,000 people personally in this game now - that's not a joke..    Why do you think so many washout?    It has nothing to do with the models.    It's got nothing to do with how it should work for me.    “Stephen, my business is different.” NO!    It has everything to do with your ability to actually execute.    And when I say that, there are things that keep you held back…   Are you sprinting at executing the models?    If you're not, that's exactly what I'm talking about...    And if you are executing, there are things you can do to leverage your time, so you're not spending a ton of time gaining more influence.    You still get influence... but not with tons of your own time.    That's the point of the chapter.    And you're not just gonna hear it from me, you're gonna hear it from 29 other amazing gurus, like Josh Forti and James Smiley, who also answer the question:    How do you actually get influence and income online?    So I'm excited for you guys to have it. Swipe up, swipe down, wherever it is, above this video, down below this video, at the end of the video, and go get the chapter.    It's NOT expensive, but the information is very, very amazing.    How many new books do you think I get on a daily basis here?   It's at least three or four books a day. I buy a lot of information.   WHAT’S IT WORTH TO YOU?    This has actually happened multiple times, one of my friends, probably four or five years ago, said, “   “Stephen, how are you doing all of this thing on the internet?”    (This was right about the time I started actually having success for other clients.)    I said, “Dude, you've got to go get this book. It's called Expert Secrets, it's amazing.    And he goes to expertsecrets.com, and he's like, “This looks like it's a scammer man, I don't know. I don't think this is actually gonna be a thing. $7.95, I don't know if I'm willing to pay that for the book.”    And I was like, “What! You know me. What is wrong with you?”    About a month later, he reaches back out and he goes, “Dude, seriously, how are you doing this stuff?”    I said, “Go buy the book.”   He goes, “I went back there, dude. It looks like it's a scammer. I don't know, it's a scamming site. $7.95, I don't think I'm willing to part with that for a book.”    I was like: “You're not willing to risk $7.95 to have passive income that exceeds what your job pays you and all the expenses in your life? Don't buy the book. I disqualify you. Are you kidding me?”   And it ended that way, and he's still never bought the book.    I had other buddies that went and bought it and now they have these businesses that they left their jobs and they do it full-time. Now they've got teams…   So it's just so funny to me…   Buy the freaking book, it's a few bucks -  it's called Influence and Income - I'm excited for you to have the chapter.    Click the link at the end, go to the link that's at the end, swipe up, again get the book - this one's worth your time.    Hey, you want the worst marketing advice on the planet?    “If you build it, they will come.”    Barf! Such a lie.    You still need to get attention, no matter how good your product is, right.    A major benefit of this funnel and offer game is your influence and income will grow over time.    So more time in, more offers, more funnels - they all add to the future success of the product.    But what about in the meantime?    In my personal belief, seeking influence for the sake of it, for the sake of just becoming an authority figure, it's kind of dumb and I make fun of it.    But once you have a product that you know adds value, you owe it to your future customers to create buzz.    If you want to see three simple moves I make over and over and over to increase my personal reach and influence; I just wrote a chapter in a new book on Amazon called Influence and Income.    Literally, go to influenceandincome.online and it'll take you straight there.    Recently a man walked up to me after an event and basically said:  “Stephen, not to make you feel weird but a year ago, if you'd have been a little bit louder with what you really do and found ways to push your message further, I don't think I'd be in the mess I'm in right now.”    OUCH!    Guys, learn how to increase your influence for good and check out my new chapter in the book Influence and Income by literally going to influenceandincome.online now.

Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts If you heard the first part of this conversation with Rod Hairston, you know that he’s one of the best people to teach how to have greater persuasion in sales. The 8 steps we covered in that initial episode of #SellingWithSocial can only be topped by tacking on the last 4 steps, which the two of us do in this episode. Rod is a sales trainer and consultant with a diverse and impressive background. His communication expertise was learned and honed working with elite combat units in the United States military and further expanded through his work as one of the first members of the Tony Robbins organization’s sales department. Rod’s a guy you want to learn from, no question - and he’s very generous in what he shares. I know you’re going to benefit greatly if you stick around to listen to this episode. This podcast is brought to you by SAP Sales Cloud, the solution that enables your sales team to be more efficient, effective, and intelligent. With modern CRM, sales as you know it is about to change. Sell more with SAP Sales Cloud by visiting visit www.calliduscloud.com/vengreso Persuasion In Sales Depends On Framing The Conversation When it comes to how you approach sales conversations and what you do in response to your buyers during the interaction, Rod has some great advice. During this episode, Ron shares 3 concepts that make a lot of sense and build your level of persuaion as a sales professional: preframing, reframing, and deframing. Preframing happens before the sales conversation. It’s the task of coming up with every objection you might encounter before you even start the conversation, and devising answers and solutions to those objections. Reframing has to do with your response to things that come up during the conversation, and deframing is a way to reorient a buyer’s perspective if they are putting up walls or showing that they are the type of client you may not want to work with. Rod does an excellent job of explaining the three and provides many scenarios where you would use each, so don’t miss this valuable training from a sales training pro. Great Sales Professionals Utilize Situations (And Social) To Build Rapport The 10th step Rod shares for having greater persuasion in sales is what he calls “utilization.” He’s referring to the skill of noticing the things about a prospect that you can use to build rapport and set the tone for a great sales conversation. If you’re meeting in their office, look around you. There are many things you can use to connect with the client. If you’re meeting digitally, make use of their social profiles prior to the meeting to learn ways you can build rapport during the call. These are skills that come naturally for a guy like Rod only because he’s devoted the time required to develop them. You can do the same thing if you’re willing to learn from Rod’s experience and advice and apply it diligently to your context. A Pattern Interrupt Can Give you Greater Persuasion In Sales How many times have you gone into a retail store in the mall and had the salesperson ask you the same question every other salesperson asks? “May I help you?” Most of us respond in a similarly typical way, “No, I’m just looking.” The salesperson did NOTHING to lead you away from your typical response that is designed to keep him/her at a distance. In fact, they fed your resistance rather than overcoming it. Rod explains that the things we say as we begin a potential sales interaction need to intentionally interrupt the pattern prospects have in place already. It engages them in the process instead of allowing them to stay outside the conversation. Questions are the best pattern interrupt, but there are many others. Rod explains in depth on this episode. You Don’t Want Any Big “Buts” In Your Sales Conversations As you engage in sales conversations you are not going to have much persuasion if you don’t stay aligned with the buyer. You want to be speaking the same language and be heading toward the same objective - the one THEY care about. Rod points out that the word “but” is one of the worst things you can say when it comes to maintaining alignment. Why is that? Because “but” is a word that positions your next statement in a place that is contrary to what was just said. It’s creating opposition, not alignment. Rod suggests a better alternative and explains how you can use it to increase alignment and move your sales conversations toward successful conclusions. Please, don’t miss what Rod has to share. It could change the trajectory of your sales career and give you a greater degree of persuasion than you’ve had before. This podcast is brought to you by SAP Sales Cloud, the solution that enables your sales team to be more efficient, effective, and intelligent. With modern CRM, sales as you know it is about to change. Sell more with SAP Sales Cloud by visiting visit www.calliduscloud.com/vengreso Outline of This Episode [1:54] Rod Hairston’s experience in communication and sales [7:01] Persuasion Step #9: Preframe, Reframe, or Deframe the sales conversation [27:08] Step #10: Utilization: The best sales professionals think this way [35:38] Step #11: Pattern Interrupt: Learn to break the typical pattern [41:20] Step #12: Alignment: Learning to use “and” not “but” Resources Mentioned Part 1 of this subject: : https://vengreso.com/blog/12-steps-to-powerful-persuasion-in-sales-part-1-with-rod-hairston-episode-92 BOOK: Influence - https://www.amazon.com/dp/006124189X Join Rod’s organization - the NASP: https://nasp.com/join Connect with Rod on LinkedIn: https://www.linkedin.com/in/rodehairston/ Follow Rod on Twitter: https://twitter.com/nasppro Rod’s book on Amazon: https://amzn.to/2AB1PNf LinkedIn’s “State of Sales 2018” report : https://business.linkedin.com/sales-solutions/b2b-sales-strategy-guides/the-state-of-sales-2018 Social Business Engine Podcast - Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts  

In this episode I interview Dave Gambril. Dave has been online since the late 80's and today we discuss the importance of building an email list for your business and how to use it. We also discuss Affiliate Marketing and how to get started and what to look for when evaluating an affiliate program. If you would like to contact Dave you can find him at http://www.gambrill.com http://linkedin.com/in/gambrill https://www.facebook.com/gambrill Resources Mentioned in this episode: Book: Influence by Robert Cialdini Blog post: 1,000 True Fans by Kevin Kelley https://kk.org/thetechnium/1000-true-fans/

Thoughts? Comments? You can contact me by calling or texting 1-201-429-0274. If you leave a voicemail please be aware, you only have 3 minutes.   Email me at improveandhavefun@gmail.com    Join the conversation on the blog by going here https://bit.ly/2wJckfl   ..Thanks for watching/listening!   There are affiliate links in the show notes.   BIGGEST TAKEAWAYS-Robert Cialdini's 'Influence'   This book was tough to get through.   It felt like I was back in school and I was doing homework.    I did glean some useful information from here.    This material I feel is especially useful if you're in sales, a public figure working on attracting others to you(what I'm doing with this podcast), or being an everyday consumer and knowing when someone is trying to 'sell' you on something.      These are some of my biggest takeaways from Robert Cialdini's 'Influence':   -'One favorite and profitable tactic of certain compliance professionals is to give something before asking for a return favor.' Page 49.   A great sales tactic!   -'Even though they had committed themselves under anonymous circumstances, the act of writing down their first judgments caused them to resist the influence of contradictory new data and to remain consistent with their preliminary choices.' Page 72.    This goes hand in hand with first impressions.   -'The general idea is to pave the way for a full-line distribution by starting with a small order...Look at it this way-when a person has signed an order for your merchandise even though the profit is so small it hardly compensates for the time and effort of making the call, he is no longer a prospect-he is a customer.'   Page 64.     -'Oh, those 'harmless' concessions.   We've already seen how apparently trifling commitments can lead to further consistent behavior.   As a commitment device, a written declaration has some great advantages.'   Page 67.    I feel this also applies if you sign up online for an email list, a subscription as examples.    Signing up makes it real as opposed to committing superfluously.   -'No matter which variety of low-balling is used, the sequence is the same: An advantage is offered that includes favorable purchase decision.    Then sometime after the decision has been made, but before the bargain is sealed, the original purchase advantage is deftly removed.'   Page 85.    Sign up now at this discounted price for Verizon FIOS, it includes a year of Netflix.    But after a year you pay the full monthly, regular price.   -'What if physical appearance is not much at issue?    After all, most people possess average looks.    Are there other factors that can be used to produce liking?   As both researchers and compliance professionals know, there are several, and one of the most influential is similarity.   We like people who are similar to us.'   Page 148.    This is fascinating, it's from a chapter which also discusses how we are quicker to gravitate to someone selling to us, particularly if they are physically attractive.    But this gives credence to the fact that you don't have to have looks to make something happen.   -'A potentially effective strategy for reducing the unwanted influence of liking on compliance decisions requires a special sensitivity to the experience of undue liking for a requester.   Upon recognizing that we like a requester inordinately well under the circumstances, we should step back from the social interaction, mentally separate the requester from his or her offer, and make any compliance decision based solely on the merits of the offer.'   Page 172.    A great tip for everyday consumers.   -'According to the scarcity principle, people assign more value to opportunities when they are less available.     The use of this principle for profit can be seen in such compliance techniques as the 'limited number' and 'deadline' tactics, wherein practitioners try to convince us that access to what they are offering is restricted by amount of time.'   Page 225.   -'Although we all wish to make the most thoughtful, fully considered decision possible in any situation, the changing form and accelerating pace of modern life frequently deprive us of the proper conditions for such a careful analysis of all the relevant pros and cons.    More and more, we are forced to resort to another decision-making approach-a shortcut approach in which the decision to comply(or agree or believe or buy)is made on the basis of a single, usually reliable piece of information.'   Page 234.   I would say this being the case, especially in our present-day, short-attention-span society.   If you enjoyed this material, please support the author and myself by buying this book through the provided Amazon link.   Thank you! LINKS Robert Cialdini's Influence https://amzn.to/2Q9pbiX    Going Where the Wind Blows   After a day's work, I enjoy coming home, eating dinner and watching YouTube, Netflix or Amazon Prime on my iPad.   I'm always looking for something to watch.   I finally committed to watching Orange is the New Black.   From the beginning.   I barreled through five episodes(of the first season)in the two days.   The show was funny, smart and very entertaining with some drama.   Once I started to notice that a few of the storylines run together and that several episodes were self-contained(like the chicken episode), I decided to go straight to the three final chapters of the season, and it didn't seem like I missed much.    But where I really started resonating with the show was in one of Piper's characteristics(she is the main character).    She seems to go where the wind blows. People she cares about end up suffering because of this.   This spoke to me because I've done this often.   On this very podcast, I've stated numerous times that 'I've discovered this new technique, approach, skill and I want my world to revolve around it because it will give me some edge or I had a dream about my mother and I should go and move back in with her.'    I tell anyone who will listen to me about this new thing.   I'll try it for a bit, then drop it and go back to my regular patterns.   Some of these new ideas have stuck.    Most haven't   Examples being; gaining inspiration from the Scavenger Life podcast and listing an item every day on eBay.   I'd begin that for a week then go back to listing 3-4 things a week.    Another instance was watching YouTuber Casey Nesitat.   I thought I want to start vlogging because it seemed like fun.   Maybe I can get millions of YouTube views, make some money I thought!   I purchased a ton of video equipment.   Quickly I realized my bookbag is heavy enough and  I don't want to travel with all this gear.      There are pros and cons to trying new things.   The ONE Thing book says you should put your time and energy into what you enjoy and already have some proficiency in.    On the flipside on a recent day off I listened to a combination of MWF podcast (episode 472), Marie Forleo's podcast interview of Jaclyn Johnson, and Tim Ferriss interview of Drew Houston.   The alphabet soup message I got from listening to these podcasts is to try many things and fail because you don't know what you are good at and can potentially love until you discover it.       Also, straight quitting on something is a waste of time.   Because if you failing, you're learning.   Apply what you've learned on the second go round and continue growing/failing/learning from there.   But if you quit, you have truly wasted your time if the lesson learned from the failure isn't used.   So is trying different things a waste of time?    Does this take away from working on your main goal?       When I pay attention to my patterns, I don't regularly do much of the stuff I discovered in a book, podcast, a video.   But now I'm starting to notice my time spent other than on my creative endeavors and it makes me feel guilty.    I spend 3-4 hours at night watching TV.    At work when I'm not 'working' I'm on the internet looking at entertainment news.       I believe there is a time to procrastinate.    If I spent all my time documenting and creating, I'd get sick of it.    Even if I do so for little bits at a time, I dance, draw, write a little bit every day or every other day.    Weekly I work on the podcast.   Small actions done consistently make big things happen.   Piper Chapman is free-spirited and determined, and I like that.   Thanks to this fictional character for showing me my own indecision and going where the wind blows.    9 times out of 10 I believe many answers to my own questions exist within me.   I just need a reflection of myself in others, in a movie, in a book, in a podcast, to find it.   LINKS What is 'Orange is the New Black? https://bit.ly/1QNWvqg  The ONE Thing book https://amzn.to/2wOZigd    You are Born with Love   I was listening to the audiobook version of Marianne Williamson's 'Return to Love' for the 3rd time.   Presently I'm highlighting sections of interest in the ebook on the Kindle app.    Using this new method will help create more content for the podcast.   Reading and now listening(more often)I'm completing more books.   My brain is getting bigger!!     In the early part of the book, Mrs. Williamson talks about how we are born with love, how it is our nature.   Fear is something we learn.  This is the quote here from page 4: 'Love is what we were born with.   Fear is what we have learned here.   The spiritual journey is the relinquishment-or unlearning-of fear and the acceptance of love back into our hearts.   Love is the essential existential fact.   It is our ultimate reality and our purpose on earth.   To be consciously aware of it, to experience love in ourselves and others is the meaning of life.'   These next quotes come from 'Way of the Peaceful Warrior' by Dan Millman.   I will link the connection I've made to the previous quote right after.   This is on page 159.   'As a child, all this would appear before your eyes and ears and touch as if for the first time.   But now you've learned names and categories for everything:  'That's good that's bad, that's a table, that's a chair, that's a car, a house, a flower dog, cat, chicken, man, woman, sunset, ocean, star.'   You've become bored with things because they only exist as names to you.   the dry concepts of the mind obscure your direct perception."   "You now see everything through a veil of associations about things, projected over a direct, simple awareness.   You've 'seen it all before': it's like watching a movie for the twentieth time.   You see only memories of things, so you become bored, trapped in mind.   This is why you have to 'lose your mind' before you can come to your senses."   The mind is a powerful, multipurpose device.   According to these recent books I've read(including Eckhart Tolle's 'Power of Now'), it can be problematic when it starts going in all directions.    Unrelated thoughts to the task at hand, hang-ups from the past.   Worrying about the future.    Jealousy, lack of focus, ego, envy.   This is my mind's wheelhouse when it starts running around the neighborhood like a dog off its leash.   Let's say a co-worker, I feel does not appreciate a small gesture of kindness which I've imparted.    My ego is hurt.   I start to think, 'next time I will let them earn my generosity, my love.'   This egoic sentiment is learned.   I wasn't born with this.   I, like so many of us, was born with passion, curiosity, no fear.      There is a method to combat this(which I learned from the books mentioned above).   Basically to turn off your mind.   The times I notice when my mind is turned off; when I'm watching TV, listening to podcasts or when I'm drawing.   Now when my mind and emotions are all over the place, I gently tell myself 'Attention!   Be here now.   How's your breathing?    How's your body feeling, what's your posture like?'   It's not easy, it's tough. In the past, I would knock myself for turning my brain off and going on auto-pilot.   I would talk down to myself, badly.    Listening particularly to Mrs. Williamson's book, it's reminded me how toxic this is.    When is it a good time to flip the switch and turn on my mind?    Solving issues, problems. Focusing.    At work, I've been making fundamental mistakes.    Like being late to work, or not crossing all the 'T's' or dotting the 'I's.'    I used my mind and came up with solutions. I started waking up 10-15 minutes earlier to prevent being late; I also started keeping a log of all my work, as a reference point to follow up on what I'd already done.   I'm happiest when I'm coming from a place of fearless love and generosity to my family, friends, co-workers.    I want to re-discover my childlike curiosity.       Honestly, when my ego shows up, or out of fear I put up my defenses, I'm a lesser version of myself.   When I put someone down mentally or judge them, I'm putting myself down because how I see another human being, in essence, is how I look at myself.   This is a benefit of the negative emotions.    It shows me my capacity, where I need to show more love, forgiveness, patience, compassion or allow things to be.   I realize I've written these articles on all these beautiful lessons I learn through books, podcasts, and videos.   I want to try to incorporate many of these lessons.   Most don't stick unfortunately as I fall back into my patterns and behaviors.    But that doesn't control me.   I do.   I'm not perfect; I want to be better.   This lesson regarding the mind is one of the most impactful I've learned.   I want it to stay with me. LINKS Marianne Williamson's 'Return To Love' https://amzn.to/2oLRTd2  Dan Millman's 'Way of the Peaceful Warrior' https://amzn.to/2wONaLz  Eckhart Tolle's 'Power of Now' https://amzn.to/2NRMQCV    Crazy Rich Asians REVIEW-SPOILERS   I saw this movie over Labor Day weekend.    To date, it has been the number one movie in the box office 3 weeks in a row.    On a budget of $30 million dollars, it has grossed over $110 domestically.    A sequel was already announced a few days after the film's release.    Several movie critics I trustingly follow praised this film.   The Rottentomatoes score is 93%.   I was curious and wanted to check this out.   This movie was only ok for me until it got to Colin and Araminta's wedding.    Up until this point, the movie was ho-hum, I felt the comedy was forced.    I wasn't really invested in the main characters.     But I now realize during that first half, seeds were being planted which would pay off by the film's end.   The movie takes place for the most part in Singapore.   What is shown of this country in this film is gorgeous.    The colors pop and are vibrant.   I started thinking, 'man I gotta go visit this country!'   As I mentioned above the movie really picks up for me after the wedding.   Nick's family acceptance angle with Rachel was great.   The romance kicked into the next gear with Nick and Rachel during the wedding scene.   This is first time(and not the last)where I got emotional.   When everyone was tearing up and Nick was mouthing 'I love you' to Rachel.   Colin is crying while Araminta is walking down the aisle.    Eleanor played by Michelle Yeoh watching all of this happen.   You know when you see her, she is not crazy about what's going down between her son and his girlfriend.    Good stuff.   The strongest performances in the movie were by Michelle Yeoh who plays Nick's mother.    She may come across wooden and emotionless but subtle things in the face or how she turns her head, or what she says delivers the point across nicely.   Showing how doing little can say so much.    Another great performance and familiar face was the beautiful Gemma Chan.   I remember her from the TV show Humans, where she plays a humanoid who has emotions.   I enjoyed her in that and binged two seasons of it on Amazon Prime.       Ms. Chan's(who played Astrid)story, with her husband, the infidelity and accepting oneself as they are and not making excuses because of it I also thought was great.    I resonated with this especially when it comes to Nice Guy Syndrome.    You can found my articles on that and the related book here.   I started caring more about Rachel's character near the end section of the movie.   I thought the scenes with her mother and Eleanor at the mahjong game where fantastic.   This movie was labeled as a rom-com but I found it more drama/romance than comedy.   The comedy was fun but as I mentioned forced at times with Awkwafina and Ken Jeong(from the Hangover series).    I smiled and chuckled a bit but that's about it.    A beautiful looking movie, nice romance.   I hope the sequel is even better.    LINKS What is Crazy Rich Asians? https://bit.ly/2JYWlhw  Crazy Rich Asians book https://amzn.to/2wPyoVr  My Biggest Takeaways 'No More Mr. Nice Guy' https://bit.ly/2oJynxT      Enjoyed this? Find all of my content on the website at http://improveandhavefun.com   Social Media Instagram: https://www.instagram.com/paul_pvp_perez  Facebook: https://www.facebook.com/pvpluvzlieff    Twitter: https://twitter.com/Paul_PVP_Perez    Rate, like, leave a review! I will shout you out for sure!   If you've enjoyed this, please support this podcast by doing any, all your shopping through my affiliate links:   my eBay link: EBAY http://ebay.to/2e5mvmj    or my AMAZON link: http://amzn.to/2dRu3IM    or DONATE here https://bit.ly/2LD1mwy     Thank you!   Subscribe/watch/listen here:   iTunes http://apple.co/2pnmMqa    Android http://bit.ly/2p5fgQx    YouTube http://bit.ly/2ixiRo4    iHeartRadio http://bit.ly/2oBLZdX    Stitcher http://bit.ly/2p8oTi2    TuneIn http://bit.ly/2oE6xUQ   Google Play http://bit.ly/2oEizNZ   SPOTIFY http://spoti.fi/2ALfgHr      

Dr. Alexander Vidan is a well- known speaker and wellness advocate within the St. Louis community. Dr. Vidan has served as one of the team physicians for the St. Louis Cardinals organization since 2009, including during their 2011 World Championship season. Since 2008 he has been a regularly featured consultant on health and wellness topics for Fox 2 News and KPLR Channel 11 News. He serves on the Executive Board of the Mid-County YMCA and is Vice-President of District 1 of the Missouri State Chiropractic Association. He received his Doctorate degree in 2004 from Logan College. His love of teaching others is apparent and Dr. Vidan was the lead technique tutor while at Logan and also received numerous accolades, including the Award of Excellence. After graduation, Dr. Vidan returned to Logan as an adjunct faculty member, while also running a busy and successful private practice. He he is equally at ease in front of an entire city on live television, or presenting to groups of all sizes. Show Notes History of concussion, experience with the medical field, advice from a friend – all contributed to Dr. Vidan getting “found” by chiropractic. Focus on the adjustment. Meet the patient where they are. Show them what they can have through chiropractic. Marketing: Being on the news every other week; Talks to corporations, church groups, mom groups, etc. Becoming a sports chiropractor: Get your foot in the door somewhere. Be known by everyone so that when the opportunity comes up, your name gets thrown in the mix. Different structurs of being a team doctor: Paid positions, donate time, Pay the team, etc. Team physicians usually do not travel. Typically the home chiropractor takes care of both teams. If you are part of a team, you want all types of doctors involved – be inclusive, not exclusive – make it a joint effort and co-manage. Follow your passion! TMJ: you need to really KNOW how to get results. Dr. Vidan does seminars on his TMJ technique - a lot of hands on teaching. Wellness Champions- getting docs out into their community. The more you give, the more you gain. “Their objections become your objective.” – Dr. Vidan With talks, the shorter the better. We don’t know what we don’t know. Profitable production and being busy are two different things. Stay persistent. Know your WHY. New doc: Who are 5 contacts that you can connect with? Reach out and Follow up. Constantly add value to the conversations. Let go of stuff you don’t really need. Experienced docs: Invest in yourself. Take action! Lesson learned: Self reflection after struggling right away in practice. What do you have to do to up your gameand play at a higher level? Personal heroes: Dad, Wife, Church and God, Brad Glowaki, Pat Gentempo, etc. Any successful person wants to see more people be more successful. Habits: Write down goals, Affirmations, Exercise, Visualizations, Prayer, Time with kids, Time with wife. Book: Influence by Robert Cialdini Best Business Advice: “The absolute best thing about being a business owner, is that you get to work any 80 hours a week you want to.” Facebook Alex Vidan Email: dralex@drvidan.com Like what you hear? Subscribe! If you’ve found any value or helpful information in the Chiro Business Mojo Podcast then we’d love to hear about it! Please head over to iTunes and subscribe. While you’re at it, leave us a rating (5 stars would be great) and a review so others can find us! If you have any questions or comments about this show or its contents, please post them in the comments area below and we’ll be happy to answer them!