Podcasts about influence is your superpower

In this compelling episode of the Passion Struck podcast, Dr. Zoe Chance, Yale professor and author of Influence Is Your Superpower, joins John R. Miles to uncover the science behind winning hearts and minds through ethical interpersonal influence. Dr. Chance dives deep into the ways we can harness influence to create meaningful change—not just in our personal lives but in the world around us.The conversation explores how influence, when used ethically, becomes a tool for connection rather than manipulation. Dr. Chance shares research-backed strategies on how to negotiate confidently, build trust, and align with others to achieve positive outcomes. Listeners will walk away with actionable insights into how to use influence to elevate relationships, inspire others, and drive real-world impact.Whether you're leading a team, managing relationships, or simply looking to improve your communication skills, this episode provides powerful tools to win hearts while staying true to your values.Full show notes and resources:  https://passionstruck.com/zoe-chance-apply-the-science-of-winning-hearts/SponsorsBabbel: Unlock the power of learning a new language with Babbel's innovative system. Passion Struck listeners can get 60% off their subscription at Babbel.com/PASSION.Hims: Regrow your hair before it's too late! Start your free online visit today at Hims.com/PASSIONSTRUCK.Quince: Experience luxury for less with Quince's premium products at radically low prices. Enjoy free shipping and 365-day returns at Quince.com/PASSION.For more information about our sponsors and promo codes, visit: passionstruck.com/dealsIn this episode, you will learn:The importance of reaching out to individuals at the right time to influence their decisions effectively.Insights from Dr. Zoe Chance on interpersonal influence and how it can be used ethically and effectively.The significance of social support in the writing process and the challenges authors face in getting their work recognized.The impact of influential teachers and mentors on personal growth and resilience.The role of behavioral science in understanding consumer behavior and decision-making.The concept of "moments of truth" in customer experience and how timing affects influence.The distinction between System 1 (unconscious, instinctive) and System 2 (conscious, analytical) thinking and their relevance in influencing others.Connect with Dr. Zoe Chance: https://www.zoechance.com/Order Passion StruckUnlock the principles that will transform your life! Order my book, Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life. Recognized as a 2024 must-read by the Next Big Idea Club, this book has earned accolades such as the Business Minds Best Book Award, the Eric Hoffer Award, and the Non-Fiction Book Awards Gold Medal. Order your copy today and ignite your journey toward intentional living!Catch More Passion StruckMy solo episode on How Your Environment Influences Who You BecomeCan't miss my episode with Alison Fragale on Master the Science of Status for SuccessWatch my episode with David S. Yeager on the Science of Inspiring Young MindsDiscover my interview with Finnian Kelly on How You Recode Your Mind and Manifest YouCatch my interview with Amanda Slavin on How to Change Lives By Inspiring ChangeIf you enjoyed this episode, please leave us a review! Even one sentence helps. Be sure to include your Twitter or Instagram handle so we can personally thank you!

Zoe Chance, Yale lecturer and author of the international bestseller, INFLUENCE IS YOUR SUPERPOWER, studies persuasion, decision making, and how people can lead happier, healthier, more fulfilling lives. At Yale, Zoe teaches one of Yale's most popular classes, Mastering Influence and Persuasion. She also collaborates with Google and Optum Health. Prior to her engagement at Yale, Zoe marketed a $200 million segment of the Barbie brand at Mattel and developed an executive education leadership program at Harvard. Her research has been covered in the New York Times, the Wall Street Journal, the Economist, Scientific American, Psychology Today, Financial Times, and Discover. Zoe received her doctorate from Harvard, MBA from the University of Southern California, and bachelor's degree from Haverford College. In this episode we discuss the following: Those who had advantages were seven times more likely to ask for help than those who didn't. But, if we help those who ask and don't seek out and support those who don't ask for help, we further perpetuate inequality. By developing policies with an eye towards helping those who are less likely to ask for help, we can help level the playing field. A lot of privilege in this world is a result of asking for help. But when we help those who ask for help, we can unintentionally perpetuate the Asking Gap, as we help those who already have more privilege. An employee who had just had a child was struggling to keep up with work. So, she asked to work remotely. The manager, being kind, agreed. But the two previous mothers who had just given birth, but hadn't asked to work remotely, were short changed. So, the company created a policy allowing all mothers the same benefit. To reduce the Asking Gap, Zoe automatically grants a two-day extension to anyone who asks. All they have to do is send an email to an email address which automatically responds with the extension. Follow Zoe X: https://twitter.com/zoebchance LinkedIn: https://www.linkedin.com/in/zoebchance/ Website: https://www.zoechance.com/ Book: INFLUENCE IS YOUR SUPERPOWER, Follow Me: X: https://twitter.com/nate_meikle LinkedIn: https://www.linkedin.com/in/natemeikle/ Instagram: https://www.instagram.com/nate_meikle/ Website: https://natemeikle.com

In this episode of The Brainy Business podcast, you'll hear an insightful interview with Warren Berger, an expert in the power of questioning. Warren's exploration of design thinking led him to delve into the origins of breakthrough innovations, startups, and the role of questioning in driving them. His books, A More Beautiful Question and The Book of Beautiful Questions, provide frameworks and examples for using questioning effectively in different domains of life.  Warren emphasizes the importance of questioning in education, business, relationships, and leadership. He highlights the transformative power of asking beautiful questions, which can lead to continuous learning, innovation, and deeper connections with others. By embracing questioning, individuals and organizations can unlock their full potential and lead a path of growth and discovery. In this episode: Unleash your potential and drive personal and professional growth by harnessing the power of questioning. Discover how questioning plays a vital role in design thinking and innovation, and unlock new possibilities in your creative endeavors. Ignite exploration and creativity by asking beautiful questions that inspire curiosity and push the boundaries of what is possible. Foster continuous improvement and engagement by incorporating mission questions into your personal and professional life. Learn how questioning can enhance interpersonal relationships, problem-solving, and lead to deeper connections and understanding. Show Notes: 00:00:00 - Introduction, Introduction to the podcast episode and the guest, Warren Berger, who is an expert in questioning and author of the book A More Beautiful Question. 00:01:23 - Importance of Questioning, Warren discusses the importance of questioning and how it is a powerful tool for problem-solving and decision-making. He emphasizes that questioning should be recognized as a field of study and incorporated into education and business training. 00:04:29 - Questioning and Design Thinking, Warren explains his background in writing about design thinking and how it led him to explore the role of questioning in problem-solving. He highlights that designers and successful business leaders are often skilled questioners. 00:07:06 - Researching Questions, Warren shares his research approach, which involves studying how different fields and professionals use questioning. He mentions sources such as Harvard Business Review and Psychology Today, and notes that there are few books dedicated solely to questioning. 00:10:47 - The Challenge of Writing about Questions, Warren discusses the challenge of expanding the topic of questioning from a chapter in a book to multiple books. He emphasizes the limitless depth and breadth of the subject and his commitment to exploring it fully. 00:15:26 - The Power of Questioning, Warren discusses how questioning leads to breakthroughs and innovation, emphasizing that many innovations start with a simple question. He introduces his first book, which explores the general concept of questioning with a focus on innovation. 00:16:16 - Questioning in Different Areas, Warren explains that people approach questioning from different angles depending on their interests. He highlights the relationships between questioning and creativity, decision-making, relationships with others, and leadership. Businesses are recognizing the importance of leaders who can ask insightful questions. 00:17:31 - The Book of Beautiful Questions, Warren's second book delves into four key areas where questioning is relevant: creativity, leadership, relationships, and decision-making. He offers examples of useful questions in each area and encourages readers to come up with their own. 00:18:31 - Questioning in Education, Warren's third book, targeted at educators, focuses on how to encourage students to ask more questions. He emphasizes the importance of engaging students' curiosity and creating a classroom environment where questioning is encouraged. 00:21:02 - Modeling Questioning Behavior, Warner discusses the importance of modeling questioning behavior, both for teachers and parents. He explains that demonstrating a balance of confidence and humility as a questioner can inspire others and create a more approachable leadership style. Intellectual curiosity is a valuable trait for both leaders and learners. 00:30:45 - The Three Types of Questions, The three types of questions are why, what if, and how. These questions work together in a cycle to push you forward and prevent you from getting stuck. Each question serves a different purpose in the problem-solving process. 00:31:19 - The Importance of the Why Question, The why question helps you understand the problem and its importance. However, it's important not to get trapped in the philosophical stage of constantly asking why. The why question is the first step in the process. 00:31:50 - Moving to the What If Stage, After asking why and gaining an understanding of the problem, it's time to start asking what if. This stage is for brainstorming and speculating on possible solutions. However, it's important not to get stuck in this stage and move on to the next. 00:32:28 - The How Question, The “how” question is about implementation and practicality. It's about figuring out how to solve the problem and get started. This question should be the last step in the process, after understanding the problem and exploring possible solutions. 00:35:30 - The Importance of Spending Time on Each Stage, It's important not to rush through any of the stages. Spending time on each stage ensures that you have a deep understanding of the problem, explore different possibilities, and then figure out how to implement the solution. Don't shortchange any of the stages. 00:44:52 - The Power of Beautiful Questions, Warren discusses the importance of formulating a powerful question that can drive motivation and purpose. He encourages individuals and companies to focus on mission questions rather than mission statements, as questions are ongoing and open-ended. 00:46:14 - Finding Your Beautiful Question, Warren encourages listeners to find their own beautiful question, a question that they can continuously pursue and work on throughout their lives. He also suggests that businesses should have mission questions that drive their purpose and motivate their employees. 00:47:18 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Warren: WARREN'S WEBSITE WARREN ON TWITTER WARREN ON LINKEDIN Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: A More Beautiful Question, by Warren Berger Beautiful Questions in the Classroom, by Warren Berger The Book of Beautiful Questions, by Warren Berger CAD Monkeys, Dinosaur Babies, and T-Shaped People, by Warren Berger Both/And Thinking, by Wendy Smith Top Recommended Next Episode: Questionstorming at KIND (ep 215) Already Heard That One? Try These:  Dunning-Kruger Effect (ep 266) What Problem Are You Solving? (ep 126) Framing (ep 296) Questions or Answers (ep 4) Bikeshedding (ep 99) Priming (ep 252) Influence Is Your Superpower with Zoe Chance (ep 308) How Businesses Can Design for Behavior Change, with Amy Bucher (ep 164) You're Invited! with Jon Levy (ep 150) Nudging for Good at Walmart (ep 206) Both/And Thinking, with Wendy Smith (ep 261) Is There a System 3? with Leigh Caldwell (ep 233) What is Cognitive Semiotics? with Sarah Thompson (ep 259) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Warren Berger TED Talk: Nurturing the Ability to Question Right Question Institute The Questionologist, Psychology Today Warren Berger Articles, Harvard Business Review

This episode of Real Relationships Real Revenue is about to be considered one of your favorite episodes of all time! I sat down with Erin Carlson and we are sharing some completely new content that we have never shared on the show before!    Whether you have a client-facing role, you're a leader, or you're a marketing professional, Erin is going to give you some world-class tips on things like how to hold yourself accountable, how to create the right habits, how to track the right things, and so much more.    Topics We Cover in This Episode:    The impact of having the right people on your team Why we have to be the ones creating the best opportunities for growth The power of having a strategic thought partner The critically important aspect of business development strategy Finding the times to have important conversations with clients  Why you need to fall in love with your client's problems and find ways to help How to manage the planning piece in your big meetings  Ways to help people do the hard things that they will be glad they did later  Why having data-driven recommendations is essential  Lagging and leading data that is making the most impact  Erin's pro tips for metrics  How to influence those around you by asking for help The power of asking for favors to create influence    The things Erin and her team are doing are the best I've seen in the world, and she's always on the lookout for new talent so reach out if you or someone you know is a good fit.   I hope you found this episode with Erin as helpful as I did! If you want to learn more from Erin, you can follow her on LinkedIn and reach out to her at carlson.erin@bcg.com.       Resources Mentioned: To connect with her on LinkedIn To connect with Erin: carlson.erin@bcg.com Check out the Influence Is Your Superpower book by Zoe Chance Listen to my conversation with Mike Deimler Listen to my conversation with Marissa King

This episode of Real Relationships Real Revenue is about to be considered one of your favorite episodes of all time! I sat down with Erin Carlson and we are sharing some completely new content that we have never shared on the show before!    Whether you have a client-facing role, you're a leader, or you're a marketing professional, Erin is going to give you some world-class tips on things like how to hold yourself accountable, how to create the right habits, how to track the right things, and so much more.    Topics We Cover in This Episode:    The impact of having the right people on your team Why we have to be the ones creating the best opportunities for growth The power of having a strategic thought partner The critically important aspect of business development strategy Finding the times to have important conversations with clients  Why you need to fall in love with your client's problems and find ways to help How to manage the planning piece in your big meetings  Ways to help people do the hard things that they will be glad they did later  Why having data-driven recommendations is essential  Lagging and leading data that is making the most impact  Erin's pro tips for metrics  How to influence those around you by asking for help The power of asking for favors to create influence    The things Erin and her team are doing are the best I've seen in the world, and she's always on the lookout for new talent so reach out if you or someone you know is a good fit..    I hope you found this episode with Erin as helpful as I did! If you want to learn more from Erin, you can follow her on LinkedIn and reach out to her at carlson.erin@bcg.com.     Resources Mentioned: To connect with her on LinkedIn To connect with Erin: carlson.erin@bcg.com Check out the Influence Is Your Superpower book by Zoe Chance Listen to my conversation with Mike Deimler Listen to my conversation with Marissa King

This episode of Real Relationships Real Revenue is about to be considered one of your favorite episodes of all time! I sat down with Erin Carlson and we are sharing some completely new content that we have never shared on the show before!    Whether you have a client-facing role, you're a leader, or you're a marketing professional, Erin is going to give you some world-class tips on things like how to hold yourself accountable, how to create the right habits, how to track the right things, and so much more.    Topics We Cover in This Episode:    The impact of having the right people on your team Why we have to be the ones creating the best opportunities for growth The power of having a strategic thought partner The critically important aspect of business development strategy Finding the times to have important conversations with clients  Why you need to fall in love with your client's problems and find ways to help How to manage the planning piece in your big meetings  Ways to help people do the hard things that they will be glad they did later  Why having data-driven recommendations is essential  Lagging and leading data that is making the most impact  Erin's pro tips for metrics  How to influence those around you by asking for help The power of asking for favors to create influence    The things Erin and her team are doing are the best I've seen in the world, and she's always on the lookout for new talent so reach out if you or someone you know is a good fit.   I hope you found this episode with Erin as helpful as I did! If you want to learn more from Erin, you can follow her on LinkedIn and reach out to her at carlson.erin@bcg.com.       Resources Mentioned: To connect with her on LinkedIn To connect with Erin: carlson.erin@bcg.com Check out the Influence Is Your Superpower book by Zoe Chance Listen to my conversation with Mike Deimler Listen to my conversation with Marissa King

Zoe Chance teaches the most popular class at the Yale School of Management. But you don't have to got to Yale to hear what she has to say, because she's with us today to share a few key insights from her book "Influence Is Your Superpower." • Subscribe to our newsletter • Download our app • Join our club (code DAILY gets you 10% off)

In this episode of The Brainy Business podcast, you'll hear a fascinating conversation between host Melina Palmer and guest David McRaney. They delve into the power of perception and how our minds construct reality. David shares his journey of discovering the topic of perception while researching for his book. The discussion explores how our prior experiences and brain processes influence our perception, and how our perception can vary greatly based on individual differences. By understanding the power of perception, you'll gain valuable insights that can enhance your content creation and improve your understanding of how we construct our reality. So, join Melina and David on this thought-provoking episode to expand your knowledge and gain a new perspective on perception. In this episode: Discover the science behind psychology and behavior change. Explore the power of perception and how our minds construct reality, revealing the impact it has on our thoughts, feelings, and actions. Understand the intricacies of belief change and gain practical strategies for effectively changing minds and transforming perspectives. Bonus: Learn expert tips for conducting interviews and securing interesting guests to keep your podcast episodes compelling and informative. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces this episode, featuring a conversation with David McRaney about his book "How Minds Change." She explains that the book explores the psychology of changing minds and discusses why she chose to feature this episode. 00:02:32 - David McRaney's Background, David shares his background, from owning businesses to working in journalism and local television. He talks about starting his blog, You Are Not So Smart, which led to a book deal and a successful podcast. He mentions his interest in biases, fallacies, and critical thinking. 00:05:00 - Overview of How Minds Change, David introduces his book, How Minds Change, which explores the psychology of changing opinions, persuasion, and social change. He discusses his fascination with understanding conspiratorial thinking, resistance to change, and misinformation. 00:07:59 - Advice for Discerning Pursuits, David advises against jumping into trends and suggests pursuing topics that spark a deep curiosity and obsession. He recommends exploring areas that you want to share with others and that drive you to learn more. 00:10:53 - Importance of Following an Obsession, David emphasizes the importance of following an obsession and delving deep into a topic of interest. He shares his personal experience with his blog, You Are Not So Smart, and how his curiosity led to the success of his book and podcast. 00:14:02 - The Importance of Enthusiasm and Passion in Podcasts, David discusses how he can quickly tell if a podcast is just following an algorithm, and emphasizes the importance of infectious enthusiasm and passion in keeping listeners engaged. 00:14:30 - The Need for Genuine Interest in Writing a Book, David's agent stresses the importance of genuine passion and commitment when pitching book ideas, and he agrees that he prefers to embark on a book project without all the answers, allowing the authoritative voice to emerge naturally. 00:15:17 - McRaney's Approach to Writing a Book, As a journalist, David believes that his books are better when his authoritative voice develops throughout the project, taking readers on a journey of discovery and learning alongside him. 00:18:04 - Behavioral Baking and Connecting with the Audience, David shares his experience with introducing a cookie segment on his podcast, where he would bake cookies and share them with his audience. While some loved it, others were not as enthusiastic, leading David to retire the segment after 100 episodes. Melina discusses his concept of "Behavioral Baking" and how it ties into her podcast. 00:28:08 - The Power of Networking, David shares his experience of reaching out to experts at NYU and how it led to valuable connections and collaborations for his podcast and book projects. 00:29:33 - The Fascination with the Dress, David discusses the viral phenomenon of "the dress," an image that appeared on the internet and sparked intense debate over its colors. He explains how this event became a touchstone for understanding disagreements and perception. 00:31:35 - The Importance of Curiosity, David emphasizes the importance of curiosity and asking questions when networking and conducting interviews. He shares advice from a seasoned journalist on always coming back with multiple story ideas to avoid writer's block. 00:32:45 - The Dress Phenomenon Explained, McRaney delves into the psychology and neuroscience behind the dress illusion. He explains how the brain processes overexposed images and how this can lead to different color perceptions. He references the strawberries illusion as another example. 00:43:09 - Going Beyond Right and Wrong, Engaging in arguments over who is right and who is wrong prevents deeper conversations about why people hold different interpretations. This applies to various disagreements and limits our understanding of ourselves and others. 00:45:25 - The Croc Experiment, The croc experiment demonstrated the surf pad concept by showing that people's prior experiences influenced how they perceived the color of crocs and socks under different lighting conditions. This bizarre experiment highlights the complexity of perception and how it varies among individuals. 00:49:36 - Minds Changing on Same-Sex Marriage, The shift in attitudes towards same-sex marriage challenged the notion that people can't change their minds. Understanding what happens in a person's brain when they no longer agree with their past beliefs became the focus of investigation. 00:51:28 - How to Change Minds, Changing minds requires moving away from a confrontational approach and towards compassionate listening. Brute-forcing facts on others doesn't work; instead, engaging in non-judgmental conversations that allow for understanding can lead to effective persuasion. 00:55:43 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with David: DAVID'S WEBSITE DAVID ON TWITTER DAVID ON LINKEDIN Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: How Minds Change, by David McRaney You Are Not So Smart, by David McRaney You Are Now Less Dumb, by David McRaney What Your Employees Need and Can't Tell You, by Melina Palmer Look, by Christian Madsbjerg Top Recommended Next Episode: Confirmation Bias (ep 260) Already Heard That One? Try These:  Robert Cialdini and the (Now!) 7 Principles of Persuasion (ep 312) Influence Is Your Superpower with Yale's Dr. Zoe Chance (ep 189) A More Beautiful Question with Warren Berger (episode 200) Indistractible, with Nir Eyal (ep 290) Survivorship Bias (ep 110) Focusing Illusion (ep 330) Priming (ep 252) What is Behavioral Baking? (episode 155) Partitioning (ep 252) You Have More Influence Than You Think with Vanessa Bohns (ep 318) The Power of Us with Dr. Dominic Packer (ep 304) Reciprocity (ep 238) Sense Of Smell (ep 298) Sense of Sight (ep 24) Look, with Christian Madsbjerg (ep 325) A More Just Future, with Dolly Chugh (ep 247) Negativity Bias (ep 223) The Dunning Kruger Effect (ep 266) Both/And Thinking, with Wendy Smith (ep 261) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter You Are Not So Smart Website The Dress Strawberry Illusion

In this episode of The Brainy Business podcast, Melina Palmer speaks with ethnographer Dr. Felicity Heathcote-Marcz about the significance of ethnographic research in understanding customer behavior and organizational culture. Ethnography, a research methodology rooted in anthropology, has found new relevance in the business world. Felicity explains that ethnographic research involves immersing oneself in the studied context, actively interacting with people, and collecting qualitative data to gain deep insights. The episode emphasizes ethnography's value in the transport industry, highlighting various projects that have uncovered valuable insights into future mobility trends and incident management. Felicity also addresses challenges such as time constraints and the Hawthorne Effect. Business professionals looking to make informed decisions and improve organizational culture will find this episode informative and practical, offering a comprehensive introduction to ethnographic research and its applications. In this episode: Uncover the profound effects that ethnographic research has on interpreting customer behavior and shaping organizational culture. Tackle the burdens of integrating ethnographic research into a business context and explore practical solutions. Gain an understanding of the longitudinal character and direct benefits of ethnographic research. Deconstruct the Hawthorne effect and its significant role in any research project you might take on. Discover the emerging role of behavioral science and nudges in revolutionizing transportation research. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the episode and the guest, Dr. Felicity Heathcote-Marcz. She mentions that ethnography is an important method for understanding customers and lays the groundwork for the upcoming episode on observation skills with Christian Madsbjerg. 00:02:21 - What is Ethnographic Research?, Dr. Felicity Heathcote-Marcz explains that ethnographic research originated in anthropology and involves studying cultures and local contexts to gain a deep understanding of people and their behaviors. She discusses how ethnography has evolved and how it is now used in business to gain insights into customers and organizational culture. 00:08:29 - Role of an Organizational Ethnographer, Dr. Felicity Heathcote-Marcz describes her role as an organizational ethnographer at Atkins, an engineering and transport consultancy. She explains that she studies the culture within organizations, conducts research on future trends in the transport industry, and collects immersive data by observing and interacting with customers in their natural environments. 00:11:05 - Impact of Ethnography on Organizations, Felicity discusses how ethnography can provide organizations with a deeper understanding of their customers and employees. She explains that ethnographers can identify opportunities for improvement, inform decision-making, and facilitate cultural change within organizations. 00:13:26 - Ethical Considerations in Ethnographic Research, Felicity emphasizes the importance of reflexivity and self-awareness in ethnographic research. 00:16:19 - Ethnographic Methodologies in Business Contexts, Felicity discusses the challenges of utilizing ethnographic methodologies in a business context, where time constraints often limit the depth and richness of the data collected. While some purist academic ethnographers may object to condensed time periods, Felicity suggests spending as much continuous time as possible with a specific group to establish rapport and gain valuable insights. 00:18:09 - Accompanied Drives and Ethical Considerations, Felicity explains her approach to conducting accompanied drives, where she sits in the passenger seat with the driver and encourages them to share their thoughts and experiences. She emphasizes the importance of maintaining participant anonymity and establishing trust to overcome suspicion and encourage open communication. 00:21:28 - Nudges and Behavioral Science in Transportation, Felicity discusses her work with local transport authorities in the UK, focusing on designing behavioral nudges to encourage residents to shift from private cars to public transport or active modes of travel. She highlights the importance of considering contextual factors, such as weather and incentives, to effectively change behavior. 00:25:10 - The Effectiveness of Nudges in Shifting Behaviors, Felicity presents findings from a study conducted in Manchester, where text message nudges were used to encourage walking, cycling, or using public transport for commuting. The results revealed that the effectiveness of nudges varied depending on contextual factors, such as weather, and suggested that larger incentives may be needed to change behaviors in unfavorable conditions. 00:31:44 - Social Pressure and Incentives for Mask-Wearing, The discussion focuses on the social pressure that exists regarding mask-wearing in different countries and contexts. In some places, there is a need to set up schemes to incentivize mask-wearing, while in others, people automatically conform and penalize those who don't. 00:33:05 - Importance of Ethnographic Research, Ethnographic research is highlighted as a valuable approach to understanding differing opinions and behaviors. By taking interlocutors seriously and stepping into their worlds, researchers can gain insights into their motivations and beliefs. This approach requires being present and observing without bias or preconceived notions. 00:34:13 - Understanding Beliefs and Motivations, Ethnographic research delves beyond surface-level behaviors and artifacts to uncover the deep-seated beliefs, cultural influences, and personal experiences that shape people's actions. By exploring these underlying factors, researchers can gain a comprehensive understanding of individuals and their perspectives. 00:36:22 - Immersion and Risk in Ethnographic Research, To truly understand certain contexts and realities, ethnographers may need to immerse themselves in potentially risky situations. This could involve not wearing a mask in a non-mask space or accompanying individuals into dangerous environments. Immersion allows for a more accurate and complete depiction of people's experiences and challenges. 00:38:16 - Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Engaged, by Amy Bucher Behavioral Science in the Wild, by Dilip Soman and Nina Mazar What Your Customer Wants and Can't Tell You, by Melina Palmer Designing for Behavior Change, by Stephen Wendel Mixed Signals, by Uri Gneezy Connect with Felicity:  Felicity on LinkedIn Felicity on Twitter Top Recommended Next Episode: Hawthorne Effect (ep 117) Already Heard That One? Try These:  Questions or Answers? (ep 4) NUDGES & Choice Architecture (ep 35) How to Finally Change Your Behavior (So it Sticks) (ep 81) How To Set Up Your Own Experiments (ep 63) Colu (ep 113) The Littery (ep 75) Incentives - The “N” in Nudges (ep 272) Finding Confidence in Conflict, with Kwame Christian (ep 107) Mixed Signals with Uri Gneezy (273) Introducing the Behavioral Science Club, with Louise Ward (ep 118) Focusing Illusion (ep 89) Anthropology, Market Research and BE, with Priscilla McKinney (ep 196) Using Semiotics in Retail, with Rachel Lawes (ep 191) Influence Is Your Superpower, with Zoe Chance (ep 308) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) How Minds Change, with David McRaney (ep 210) Vulnerability Loops (ep 229) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of The Brainy Business podcast, host Melina Palmer interviews Kate Gigax, founder of Development Corps, to discuss the transition from “Act One” to “Act Two” in one's career and life. The conversation focuses on being confident in expressing what you want and the value you bring. Kate emphasizes the importance of finding time for oneself and engaging in self-reflection. She encourages listeners to break up their schedules and find small pockets of time for rejuvenation and self-discovery. Through personal examples, she demonstrates how taking risks and pursuing what feels out of the ordinary can lead to greater success and fulfillment. The episode challenges the misconception that transitioning to Act Two always means becoming an entrepreneur. Kate and Melina highlight that there are various paths to finding fulfillment and creating change, whether it's within existing structures or through entrepreneurship. They emphasize the need for self-worth and believing in one's capabilities beyond societal expectations.  Listeners of this episode will gain practical advice on navigating transitions, finding personal fulfillment, and becoming confident in expressing their value. By embracing self-reflection, taking risks, and designing their own path, individuals can create a more meaningful Act Two in their careers and lives.  In this episode: Discover the art of embracing Act Two in your professional and personal life for renewed achievement. Learn why introspection and ‘me-time' are essential for your mental health and holistic success. Unearth the thrill and potential benefits of venturing into uncharted, even taboo, territories. Grasp the courage to voice your needs and showcase your worth confidently. Explore ways to find fulfillment that extend beyond starting your own business and learn why variety is important. Show Notes: 00:00:00 - Introduction, Melina Palmer welcomes Kate Gigax to The Brainy Business podcast and introduces her as a leadership coach and facilitator with expertise in organizational psychology and neuroscience. 00:03:23 - Connection to Arizona State University, Kate discusses her connection to Arizona State University and her work with Robert Cialdini, Steve Neuberg, Doug Kenrick and Dave Lundberg-Kenrick on the Psych for Life initiative, which aims to make peer-reviewed psychological research more accessible. 00:07:42 - Psychological Contracts, Kate explains her research on psychological contracts, which are the expectations and perceptions individuals have about their relationship with their organization. She discusses the impact of breaches in these contracts and the importance of effective communication in managing change. 00:11:25 - Managing Change and Preserving Relationships, Kate emphasizes the role of managers and supervisors in preserving relationships and managing change effectively. She highlights the importance of open communication, empathy, and acknowledging the difficulty of the situation. 00:14:40 - Leadership Development and Coaching, Kate discusses her work as an executive coach and her focus on helping high-achieving individuals navigate their careers and define their own success. She emphasizes the importance of mindset shifts and rewiring old thinking habits for achieving success and fulfillment. 00:16:10 - Importance of Difficult Conversations, Melina and Kate discuss the significance of having difficult conversations in the workplace and how they contribute to building trust and maintaining a high relational psychological contract. They emphasize the need for clear communication, transparency, and addressing challenging topics in order to foster a positive work culture. 00:17:53 - Recommended Resources on Difficult Conversations, Melina suggests listening to Kwame Christian's podcast, Negotiate Anything, and watching his Ted Talk on difficult conversations. They also mention Stephen M.R. Covey's episode on The Speed of Trust and Scott Miller's book, The Ultimate Guide to Great Mentorship, which provides valuable insights on setting boundaries. 00:19:08 - The Implicit Parts of Culture, Kate highlights the importance of being intentional about addressing the implicit parts of organizational culture. They discuss how implicit cultural norms around conflict and boundaries can impact relationships and collaboration. They encourage leaders to be transparent and deliberate in fostering a positive work culture. 00:23:39 - Repairing Breached Contracts, The guest advises leaders to have difficult conversations to repair breaches in the psychological contract. They emphasize the need for consistency, action, and acknowledging fault. They also discuss the importance of helping employees feel valued and recognized, as this contributes to repairing relationships and maintaining trust. 00:26:35 - The Power of Recognition and Specific Feedback, Kate emphasizes the importance of recognizing and appreciating employees' contributions in a specific and meaningful way. She shares the SBI model and why it is one of her go-to recommendations for people to use. 00:30:18 - The Desire for Simpler Jobs, Many people daydream about having simpler jobs that are less stressful, but in reality, these jobs may not provide the fulfillment and satisfaction they think they want. High achievers often find ways to excel in any role and end up back where they started. 00:31:34 - Act Two: Middle Career, Act Two occurs in middle career when individuals go through a transition period. This often happens due to a breakdown, such as burnout or a wake-up call. Act Two is about designing a life based on personal wants and needs, rather than striving for success. 00:37:25 - Starting Act Two, Starting Act Two can be overwhelming, especially for those who have been focused on others and their careers. Starting small by identifying personal wants and needs is crucial. Developing reflective practices, clarifying values, and recognizing strengths are key steps in the transition to Act Two. 00:39:37 - The Importance of Values, Knowing one's values is essential in Act Two. Values act as guideposts for decision-making and help individuals align their actions with what truly matters to them. Values can also provide clarity when facing difficulties or making important life and career choices. 00:42:43 - Doubling Down on Strengths, Act Two is about betting on oneself and building a career around personal values and strengths. Utility players in Act One, who try to be everything for everyone, must shift their focus to double down on their unique abilities and become 00:44:26 - The Importance of Finding Time, Kate and Melina discuss the importance of finding time for oneself. Melina shares insights from Cassie Holmes' book, Happier Hour, that people are happiest when the have between two and five hours of discretionary time during the day. She shares about the need to break up the 2-hour time commitment into manageable chunks. 00:46:09 - Embracing the "Wouldn't It Be Cool If" Mindset, Kate introduces the concept of the "Wouldn't it be cool if" mindset and encourages listeners to explore their own version of what they would love to do, regardless of feasibility. 00:47:55 - Challenging Limiting Beliefs, Act Two is about challenging the belief that certain goals are impossible and pushing beyond your comfort zone to achieve even greater success. Kate encourages listeners to design their own path instead of playing within someone else's design. 00:51:44 - Selling Your Value, Kate emphasizes the importance of selling your ideas and passions with confidence to attract the right people and opportunities. It's about claiming your worth and showing the value you bring to the table. 00:54:09 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Finding Confidence in Conflict, by Kwame Christian The Speed of Trust, by Stephen M.R. Covey What Your Employees Need and Can't Tell You, by Melina Palmer The Ultimate Guide to Great Mentorship, by Scott Miller Happier Hour, by Cassie Holmes Connect with Kate:  Follow Kate on LinkedIn Follow Kate on Instagram Development Corps website Top Recommended Next Episode: Happier Hour, with Cassie Holmes (ep 257) Already Heard That One? Try These:  Framing (ep 296) Influence Is Your Superpower, with Zoe Chance (ep 308) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) Non-Obvious Thinking, with Rohit Bhargava (ep 297) Habits (ep 256) Reciprocity (ep 238) Confirmation Bias (ep 260) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Vulnerability Loops (ep 229) How To Have Difficult Conversations at Work, with Kwame Christian (ep 107) Ultimate Guide to Great Mentorship, with Scott Miller (ep 307) The Speed of Trust, with Stephen M.R. Covey (ep 320) Influence, with Robert Cialdini (ep 312) Solving Modern Problems with a Stone-Age Brain (ep 237) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Zoe Chance, Author of the international bestseller Influence is Your Superpower, discusses how we can use the "superpower" of influence to navigate negotiations and difficult conversations.  Follow Zoe Chance On LinkedIn https://www.linkedin.com/in/zoebchance/ Buy the Book: Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen https://www.amazon.com/Influence-Your-Superpower-Science-Sparking/dp/198485433X Zoe Chance's Website https://www.zoechance.com/ Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Zoe Chance, Author of the international bestseller Influence is Your Superpower, discusses how we can use the "superpower" of influence to navigate negotiations and difficult conversations.  Follow Zoe Chance On LinkedIn https://www.linkedin.com/in/zoebchance/ Buy the Book: Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen https://www.amazon.com/Influence-Your-Superpower-Science-Sparking/dp/198485433X Zoe Chance's Website https://www.zoechance.com/ Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

In this episode of The Brainy Business podcast, host Melina Palmer interviews Vanessa Bohns, a social psychologist and author of You Have More Influence Than You Think. The conversation explores many concepts, including the spotlight effect, invisibility cloak illusion, the focusing illusion, and more, and how they impact the way we show up in the world. Vanessa explains that even when it feels like everyone is looking at you, people are more focused on themselves and are not constantly judging our every move. The episode also dives into the importance of dissent and expressing our opinions, highlighting that speaking up can have a significant impact on conversations. The challenges of virtual presentations are discussed, including the absence of audience feedback. Vanessa shares techniques to keep virtual meetings engaging, such as utilizing the chat function and allowing everyone to contribute. She also reassures listeners that it's more important to focus on the overall message than getting every word perfect. The main takeaway is that individuals have more influence than they think, and being mindful of our words and actions can have a profound impact on others. This episode provides valuable insights for individuals looking to enhance their influence and navigate communication (both virtual and in-person) effectively. Delve into the fascinating realm of influence and perception and learn their true power in your life and business. Unveil the intriguing concepts of the spotlight effect and invisibility cloak illusion and explore how they could be affecting your view of yourself and others. Discover the significant role of audience reactions on speakers and understand the saying-is-believing effect from an all-new perspective. Identify the challenges of virtual presentations and learn effective techniques to engage and sustain the interest of your participants. Realize the extent of your influence and the imperative need to practice mindfulness in your interactions. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces episode 318 of The Brainy Business podcast featuring Dr. Vanessa Bohns. She mentions that this episode is a refresh of a previous conversation and explains the reason for choosing to revisit this topic because of how it ties in with this upcoming Friday's conversation with Andrea Learned. Melina encourages listeners to consider their own influence and how they can make positive changes.  00:02:35 - Vanessa Bohns' Background and Approach to Influence Vanessa Bohns, an experimental social psychologist, discusses her unique approach to studying social influence, which focuses on examining the gap between our intuitions about influence and the reality of our influence. She shares a personal research experience that led her to explore this topic and highlights the importance of understanding how we perceive our own influence. 00:05:59 - The Spotlight Effect and the Invisibility Cloak Illusion Vanessa explains the spotlight effect, which refers to our tendency to believe that others are paying more attention to our embarrassing or negative features than they actually are. She also discusses the invisibility cloak illusion, where we feel invisible to others but are actually being noticed more than we think. These concepts demonstrate that people pay attention to us as a whole, not just our insecurities. 00:09:47 - Having More Influence Than We Think Vanessa discusses how our influence extends beyond our self-perceived flaws and insecurities. She explains Erica Boothby's research on the invisibility cloak illusion, showing that people pay attention to us and our behaviors more than we realize. This insight reveals that we have more influence over others' behavior and actions than we think. 00:14:44 - The Influence of the Audience, Just being their–even if you don't say anything–can shape the experience and conversation. For example, the presence of a woman in a room can shape the way others talk about an issue as people engage in audience tuning. The audience's reactions and nonverbal cues can shape the beliefs of the person speaking, leading to a change in the message being delivered now and into the future. 00:15:28 - Virtual Presentations and Feedback, Virtual presentations can be challenging without the immediate feedback of the audience's reactions. The loss of laughter and nonverbal cues can lead to uncertainty and the need to adjust. Incorporating polls, chat questions, and breakout rooms can help maintain engagement and gather feedback. 00:21:16 - Maintaining Engagement in Virtual Meetings, In virtual meetings, it's important to ensure that everyone remains engaged and participates. Encouraging turn-taking and giving everyone a chance to voice their thoughts can help prevent people from getting lost or feeling unheard. Breakout rooms can also be used to facilitate discussions. 00:25:38 - The Power of the Audience in a Virtual World, In a virtual environment, the power of the audience's nonverbal communication is diminished. Those who are shy or hesitant to speak up can utilize the chat function to express their thoughts and contribute to the discussion without having to interrupt or speak aloud. Writing out thoughts in advance can also help overcome shyness and articulate ideas effectively. 00:30:05 - The Opportunity for Thoughtful Input, It's difficult for people to speak up (and dissent) unless they care deeply about a topic. The virtual setting provides an opportunity for more thoughtful input as people can take their time to think and prepare questions in advance. The chat function allows for engagement and gives a voice to those who may have been overshadowed in in-person meetings. 00:31:59 - Engaging Through the Chat, The chat function in virtual meetings can be advantageous as it allows participants to ask questions and contribute without the pressure of speaking up. It can also shape the way people listen and think about the discussion. The chat provides an opportunity to be seen and have an impact. 00:34:31 - The Importance of Influence, Having influence in meetings matters because there are opportunities that can be missed. Research shows that people listen, believe, and are more likely to do things for us than we think. By holding back or doubting our influence, we may miss out on making a real impact. It's also important to be mindful of the potential negative influence we can have on others. 00:36:50 - Being Mindful of Impact, It's crucial to focus on the impact our words and actions have on others rather than obsessing over how we are being judged. Even small comments can carry weight, especially when we are in positions of power. Being thoughtful and mindful can help prevent negative or unintended consequences. 00:38:59 - Moving Away from the Focusing Illusion, Instead of just worrying about how other people are focusing on you, reframe and refocus to be mindful of the impact your words and actions are having on others.  00:44:45 - "Gaining Perspective on Relationship Dynamics", Dr. Vanessa Bohns shares a technique in which individuals write about a fight they had with their partner from a third-party perspective. This exercise helps to see the ways in which they may be contributing to the dynamic and understand their impact on others. 00:45:26 - "The Liking Gap and Accurate Perspectives", The liking gap phenomenon suggests that people underestimate how much others like them. Third-party perspectives, such as in videos or compliments, can provide accurate insights into how others perceive and appreciate us. 00:46:42 - "The Power of Outsider Perspective", Taking an outsider's perspective can help increase self-awareness and understanding of one's influence on a situation. This perspective can be achieved through exercises like imagining oneself as a friend. Melina relates this back to Dove's Real Beauty campaign. 00:47:53 - "The Impact of Positive Feedback", Expressing gratitude and acknowledging the positive impact others have on us can create a ripple effect of spreading gratefulness. Compliments and feedback can have a lasting impact and should be shared more often. 00:48:24 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: You Have More Influence Than You Think, by Vanessa Bohns Influence, by Robert Cialdini The Power of Us, by Dominic Packer and Jay Van Bavel Reinforcements, by Heidi Grant Fierce Conversations, by Susan Scott Connect with Vanessa:  VANESSA'S WEBSITE VANESSA ON TWITTER VANESSA ON LINKEDIN Top Recommended Next Episode: Hate Being On Camera? Brainy Tips To Combat It (ep 95) Already Heard That One? Try These:  Focusing Illusion (ep 89) Fundamental Attribution Error (ep 268) Influence Is Your Superpower, with Zoe Chance (ep 308) Influence, with Robert Cialdini (ep 312) 5 Years, 299 Episodes, These Are Your Favorites (ep 299) How To Sell From The Stage (episode 6) Sense of Sight (episode 24) Partitioning (episode 58) The Power of Us with Dr. Dominic Packer (episode 304) Framing (ep 296) Herding (episode 264) Partitioning (ep 254) Social Proof (ep 87)  Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Dove Real Beauty Campaign Devil Wears Prada Clip The Invisibility Cloak Illusion The Spotlight Effect

Eden Brownell, director of behavioral science at MPulse Mobile, joins Melina Palmer on The Brainy Business podcast to discuss the application of behavioral science in healthcare delivery. The conversation, which was conducted live at Greenbook's IIEX North America conference, delves into the use of behavioral interventions to drive behavior change in healthcare. Brownell shares two case studies that highlight the power of storytelling, social influence, and understanding user experience to improve patient engagement and outcomes.  From using videos to simulate the consequences of non-compliance to leveraging loss aversion, the episode demonstrates the effectiveness of behavioral design in healthcare. Brownell emphasizes the importance of addressing real barriers to behavior change and tailoring interventions to the specific needs and motivations of the target audience. Everyone interested in implementing evidence-based behavioral strategies to improve engagement and behavior change will find this episode insightful and practical (it's not just for the healthcare industry). Delve into the cutting-edge fusion of behavioral science and healthcare, and its role in optimizing patient results. Learn about the intriguing complexities of healthcare compliance and the psychology behind procrastination and time discounting. Be intrigued by real-world examples of how behavioral science can massively up the ante when it comes to adherence of medical tests. Discover the transformative power of personalized interventions in enhancing health outcomes with the aid of technology. Understand the synergy between behavioral science and healthcare as a pivotal solution to overcoming prevalent health barriers. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the podcast episode and welcomes Eden Brownell, the Director of Behavioral Science at MPulse Mobile. This episode is a replay of the live podcast interview conducted at Greenbook's IIEX North America conference. 00:03:24 - Getting to Know Eden Brownell, Eden shares her background and how she got into the field of behavioral science, drawing on her love for understanding human behavior and psychology. 00:06:35 - The Intersection of Theater and Behavioral Science, Eden discusses how her background in theater research has influenced her love for research and understanding human behavior. 00:08:57 - The Challenges of Healthcare Compliance, Melina and Eden explore the issue of compliance in healthcare and how behavioral science can help address it. They discuss the concept of present bias and its impact on healthcare decisions. 00:12:07 - Overcoming the Say-Do Gap, The conversation dives into the say-do gap and the challenges of committing to future actions. Eden shares a case study on healthcare compliance and how behavioral science can be applied to improve outcomes. 00:15:26 - Overcoming Engagement Challenges, Eden discusses the challenges of getting people to engage with colon test kits and the importance of getting their attention. They conducted an A/B test using behavioral science messaging to create a sense of ownership (leveraging loss aversion) and found a significant increase in engagement. 00:17:33 - The Endowment Effect and Psychological Barriers, The endowment effect is discussed as a psychological factor that increases the value of something once it is owned. The guest explains how reframing the message to create a sense of ownership can overcome psychological barriers and increase the likelihood of engagement. 00:19:15 - Increasing Engagement with Colon Test Kits, The results of the A/B test showed a 10-15% increase in engagement when using behavioral science messaging and the endowment effect. Eden discusses the importance of addressing barriers and lowering the perceived effort for members to complete the test. 00:20:44 - Next Steps: Completing the Colon Test Kits, The next step is to focus on increasing completion rates for those who have opted in to receive the test kit. Eden discusses using AI and natural language processing to identify barriers and provide resources to overcome them. 00:26:22 - Using AI to Overcome Barriers, AI is used to identify common barriers mentioned by members and provide targeted responses. Eden emphasizes the importance of allowing barriers to be uncovered and addressing them in real time to increase engagement. 00:30:13 - Encouraging Behavior Change, Eden discusses the importance of using nudges and partitions to encourage people to opt in for important activities such as cancer screenings. She emphasizes the need to make the process simple and streamlined while highlighting the value of health care and preventing cancer. 00:31:29 - Successful Storytelling with Video, Eden shares a passion project that involved using video to promote diabetic eye screening. By utilizing loss aversion and creating an emotional impact, the video successfully increased the click rates for scheduling eye exams by over 200%. 00:35:01 - Using Emotion and Storytelling, Eden discusses the power of emotion and storytelling in driving behavior change. By creating videos that evoke strong emotions and resonate with the audience, it becomes easier to connect people to their future selves and encourage them to take action. 00:39:10 - Leveraging Self-Determination Theory, Eden talks about the impact of self-determination theory and social proof in healthcare. By providing real-life experiences and engaging content, such as videos of moms sharing their concerns and experiences, it becomes easier to spark engagement and provide valuable information to individuals. 00:42:19 - Simplifying the Experience, Eden emphasizes the importance of simplifying the experience for individuals. By reducing complexity and perceived effort, it becomes easier to encourage behavior change and make the overall experience more enjoyable and engaging. Examples include incorporating moments of sunshine and removing unnecessary friction. 00:45:50 - Boosting Engagement and Motivation, The discussion focuses on using social aspects and storytelling to drive engagement and motivation in healthcare. By sharing stories and creating content that can be shared with friends and family, healthcare providers can have a bigger impact on the health and well-being of their members. 00:46:51 - Presenting Health Plans to Prioritize Health, Health plans are often focused on making money, but there is an opportunity to push them to prioritize the healthcare of their members. By testing ideas like sharing messages and content that can be easily shared on social media, health plans can have a broader impact on the health of their members and their extended group. 00:47:33 - Messaging and Social Proof, The conversation highlights the importance of messaging and social proof in healthcare. Simply stating statistics like "one in four women will get breast cancer" may not have the desired impact because people often think they won't be the one affected. Finding ways to effectively communicate and simplify these statistics using images and videos is crucial. 00:48:14 - Simplifying Healthcare Information, The discussion emphasizes the need to simplify healthcare information, especially considering low literacy levels and health literacy levels. Using images, videos, and infographics can help bridge the literacy gap and make healthcare information more understandable and accessible. 00:49:16 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Engaged, by Amy Bucher Friction, by Roger Dooley Behavioral Science in the Wild, by Dilip Soman and Nina Mazar What Your Customer Wants and Can't Tell You, by Melina Palmer Designing for Behavior Change, by Stephen Wendel Connect with Eden:  Follow Eden on LinkedIn MPulse Mobile Top Recommended Next Episode: Engaged, with Amy Bucher (ep 164) Already Heard That One? Try These:  Loss Aversion (ep 316) Influence Is Your Superpower, with Zoe Chance (ep 308) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Behavioral Storytelling, with David Paull (ep 289) Non-Obvious Thinking, with Rohit Bhargava (ep 297) Priming (ep 252) Framing (ep 296) Endowment Effect (ep 139) NUDGES and Choice Architecture (ep 35) Social Proof (ep 87) Partitioning (ep 254) Using Semiotics in Retail, with Rachel Lawes (ep 191) Behavior Change at WW and Beyond (ep 98) Behavioral Science Testing In Real Businesses (ep 94) Behavioral Science in the Wild, with Dilip Soman (ep 241) Designing for Behavior Change with Stephen Wendel (ep 116) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Do you wish that your perspective, opinion, and your voice carried more power?  The feeling that your words lack influence is common among women, and the long-term effects of this feeling of powerlessness can greatly influence your path in life.  Digging deeper into where this feeling comes from is an important step toward harnessing your ability to speak up and gain greater control over your life.  You can reclaim your voice and turn it into your superpower!  Today on The Bridge to FulfillmentⓇ, Blake Schofield welcomes Zoe Chance. She's a writer, teacher, researcher, and climate philanthropist. She has an MBA from USC, a doctorate from Harvard, and teaches the most popular course at Yale School of Management. Her bestselling book is called Influence Is Your Superpower.  In this episode, you'll understand the deeper roots of confidence and hear the real reason why you might be lacking the influence you wish you had. You'll learn a mindset trick to help you get more comfortable with rejection, paving the way toward rebuilding confidence and learning resilience. You'll also learn how to start building your influence superpower.   What You'll Learn: Recognizing the real reasons why you might lack influence (4:43) Why shyness is really a reaction to trauma (9:31) Proof that you're better liked than you think you are (18:38) The keys to building your capacity for influence (24:54) Why women bear the cultural burden of saying “yes” (28:58)   Favorite Quotes: I literally believed when I was a child that my voice was the same frequency as the ambient sounds of the universe, and that's why people talked over me when I spoke. –Zoe Chance Perfectionism and shyness are actually responses to trauma. They're responses to things that happen in our childhood that lead us to believe it's unsafe to speak or it's unsafe to make mistakes. –Blake To truly come into your greatest potential value and purpose, you have to strip away the things that you're conditioned into and the belief systems that formed the trauma. And when you do that, you can come back to the wholeness of who you always were. –Blake Being able to speak and be listened to is something that sounds so small, and it's simple, but it's much more profoundly impactful than a lot of people recognize. –Zoe Chance The first person who comes to our mind when we need something is much more likely to be a woman than a man… so there's all this male generosity that is potentially being wasted. And there's all this female burnout that is unnecessary. –Zoe Chance   Additional Resources:  Connect with Zoe Chance: www.zoechance.com https://www.linkedin.com/in/zoebchance https://twitter.com/zoebchance   Rather than hoping the grass will be greener, identify what the RIGHT next step is. We can help you do just that.  Get clarity on where you are on your journey to career fulfillment, where you're headed, optional paths to get there, and the right next step to take. Start your complimentary, Personalized Career Fulfillment Plan by going to www.thebridgetofulfillment.com/plan Want free resources to set your job search up for success? You can get them by going to: http://www.thebridgetofulfillment.com/mistakes For other programs and opportunities to work with Blake, go to www.BlakeSchofield.com

The principle of unity, now featured as Robert Cialdini's 7th Principle of Persuasion in the New and Expanded version of Influence, is important for anyone in business to understand. Fundamentally, it is about fostering a communal sentiment between the communicator and the audience, making them feel as if they are part of the same group. This unity transcends mere similarities and taps into shared identities such as nationality, family, or political affiliation. More than being an effective tool for persuasion, creating a sense of unity also helps build stronger, more meaningful connections with others. Throughout the interview, Dr. Cialdini explains all seven principles of persuasion: reciprocity, authority, liking, consistency/commitment, social proof, scarcity, and unity. He provides thought-provoking examples and tips that anyone in business can learn from and start being more influential (and persuasive) immediately! Don't miss this one. In this episode: Uncover the basic principles of persuasion and their impressive influence on human behavior. Learn about the (now) 7 Principles of Persuasion from the godfather of influence himself. Hear some questions from listeners like you, that Melina asked Dr. Cialdini! Embrace ethical persuasion and the responsible handling of influence strategies. Discover a little about what Bob is doing now, as Melina mentions the Cialdini Institute, a new initiative that has launched since this refreshed episode originally aired. Show Notes: 00:00:00 - Introduction, The episode introduces Dr. Robert Cialdini, a renowned persuasion scientist, and discusses his iconic book "Influence" and its new and expanded version, which includes the seventh principle of persuasion, Unity. 00:03:15 - Cialdini's Background and Research, Dr. Cialdini shares his background as a persuasion scientist and his early research, which involved immersive observational studies of various professions that rely on influencing others. He emphasizes the importance of studying naturally occurring environments and the common principles of persuasion he discovered. 00:06:41 - The Original Six Principles of Persuasion, Bob presents the six original principles of persuasion: reciprocity, liking, social proof, authority, commitment and consistency, and scarcity. He explains each principle and how they influence people's decision-making processes. 00:15:55 - The Seventh Principle: Unity, Dr. Cialdini introduces the seventh principle of persuasion, Unity, which focuses on creating a sense of shared identity between the communicator and the audience. He explains how unity can break down barriers to influence and strengthen the impact of persuasive messages. 00:19:45 - The Cuban Missile Crisis and Reciprocity, The conversation begins with a discussion of the Cuban Missile Crisis and how the commonly held belief that Kennedy stood firm against Khrushchev was not entirely accurate. It was actually a reciprocal exchange of concessions, with Kennedy promising to remove U.S. missiles from Turkey in exchange for Khrushchev removing missiles from Cuba. 00:23:05 - Problem-Free vs. Problem-Freed Experience, The conversation shifts to the importance of resolving problems for customers in business. It is argued that a problem-freed experience, where a problem is resolved in favor of the customer, can lead to increased loyalty and advocacy. Customers appreciate when problems are quickly and effectively addressed. 00:29:40 - Principles of Influence in a Digital World, The conversation explores how the principles of influence adapt to a digital world, such as social media. While the platforms may change, the principles themselves remain consistent. Social proof, in particular, has gained traction with the availability of online reviews and testimonials. 00:33:53 - The Effectiveness of Persuasion Principles, Melina asks a question from a listener on whether or not the principles are less effective now that people are aware of them and the landscape is changing. Dr. Cialdini explains his thoughts on this question. 00:39:32 - Reader Letters and Social Proof, The inclusion of reader letters in the book was not initially intended as a social proof strategy, but rather as a way to engage with readers. However, the readers' reports became a popular feature, providing social proof of the principles of the book in everyday situations. 00:41:46 - Future Book Plans, Dr. Cialdini mentions his plan to write his next book as a collection of readers' reports, with his thoughts on each. This format has been well-received by readers and provides valuable insights into how the principles of persuasion work in various contexts, so he thinks it could make a good full book. 00:42:41 - The Power of Unity, Dr. Cialdini shares a personal story of how the principle of Unity helped him obtain data for a grant application from a colleague who is known to be less-than-helpful. By emphasizing their shared history and belonging to the same department, he was able to persuade his colleague to provide the necessary data. 00:45:30 - Learning More from Dr. Cialdini, To learn more from Dr. Cialdini, listeners can visit the Influence At Work website, where they can access his other books and also find information on training programs. Dr. Cialdini emphasizes the importance of ethical persuasion and offers resources to help individuals become effective and ethical persuaders. 00:45:57 - Reflecting on Influence, Melina reflects on her conversation with Dr. Cialdini and highlights the power of reciprocity, liking, and social proof and how they can all be achieved in one act – in this case, the endorsement he provided for her second book, What Your Employees Need and Can't Tell You. Melina also shares a bit of what Dr. Cialdini is up to now, including the newly launched Cialdini Institute (links below). 00:46:54 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Influence, by Robert Cialdini Presuasion, by Robert Cialdini Influence Is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Robert:  Robert Cialdini on Twitter Follow Robert Cialdini on LinkedIn Cialdini Institute Website Top Recommended Next Episode: The Unity Principle (ep 216) Already Heard That One? Try These:  Reciprocity (ep 238) Social Proof (ep 87) Influence Is Your Superpower, with Zoe Chance (ep 308) Framing (ep 296) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) Priming (ep 252) Magic Words, with Jonah Berger (ep 301) 5 Years, 299 Episodes, These Are Your Favorites (ep 299) The Power of Scarcity, with Mindy Weinstein (ep 271) Precommitment (ep 120) Scarcity (ep 270) Familiarity Bias (ep 149) Friction, with Roger Dooley (ep 274) Negative Reviews and How to Deal with Them (ep 163) Episode 76: The Brainy Benefits of Gratitude What Your Employees Need and Can't Tell You (ep 225) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Influence At Work, Cialdini's website

Becoming more influential is within your grasp, and it doesn't mean becoming a selfish ass — says Yale professor Zoe Chance, who teaches the wildly popular course Mastering Influence and Persuasion. Here, she shares brilliant, simple strategies — including the “magic question” to ask — to get what you want in a graceful way.“The bedrock principle of influencing behavior is … to have people react unconsciously in a favorable way.”

Dr. Zoe Chance emphasizes the importance of examining problems from different perspectives and setting long-term goals for success. Approaching problem-solving differently can result in innovative solutions that others might overlook. By aligning these objectives with Zoe's "magic question," individuals can foster a sense of collaboration and create opportunities for progress. Throughout the podcast, Dr. Chance shares stories of how people have successfully applied the magic question in various situations. For instance, she recounts the story of Gloria Steinem, who addressed the issue of sex trafficking in a Zambian village by asking the magic question, leading to a revelation that an electric fence was required to protect crops from elephants. Such examples reinforce the importance of aligning long-term goals with the magic question in order to effectively influence and create meaningful change. This episode, which features many insights from Zoe's book, Influence is Your Superpower, also highlights the importance of saying "No" (with a challenge to do so to every request for 24 hours) and the interesting way she set up her book chapters (along with some tips for aspiring authors). In this episode, you will be able to: Enhance your connections and communication through the strength of influence. Achieve better work-life balance by saying 'no' and outlining clear-cut boundaries. Embrace an innovative way of addressing problems and designing future targets. Comprehend the workings of decision-making and how to convince others with competence. Show Notes: 00:00:00 - Introduction, Melina introduces Zoe Chance and her book Influence Is Your Superpower. She highlights the relevance of the topic to the upcoming guest, Vanessa Patrick's book, The Power of Saying No. 00:03:24 - From Theater to Sales, Zoe talks about her experience in theater and how it helped her develop the skills to communicate, move, and connect with people. She also narrates her experience in sales, door-to-door sales, telemarketing, and marketing, where she learned about rejection and the importance of being comfortable with saying (and hearing) no. 00:06:44 - The Power of No, Zoe introduces her 24-hour no challenge, which she did for a whole month one November, and the 24-hour no challenge she gives her students. She explains how saying no can help build healthy relationships and create space in one's life. She also emphasizes the importance of not justifying one's no and the need to disentangle the request from the relationship. 00:10:23 - Handling Objections, Zoe talks about handling objections in sales training, addressing all the different kinds of objections that someone might have. She reveals that most sales training is about handling objections. She adds that it is often a good idea not to justify one's no because it can create a way for them to convince you to change your mind. 00:13:00 - The Worst Thing They Can Say is No, Zoe explains the mindset that "the worst thing they can say is no," -- how this is both helpful and harmful. 00:15:33 - Framing and Half Chapters, Zoe discusses her use of framing in her book, Influence Is Your Superpower, and how she structured the chapters to include shorter chapters between longer ones to create more momentum and ease of reading. She also shares her love for Harry Potter and how she used references to create a little magic for readers. 00:19:16 - The Magic of Harry Potter, Melina and Zoe bond over their love for Harry Potter and share their experiences visiting the Harry Potter Studios outside London. They discuss the level of thoughtfulness and detail that went into creating the world of Harry Potter and how it inspires them in their own work. 00:23:49 - The Power of Framing, Zoe explains the concept of framing and shares an example from her idol, Derren Brown, a mind reader and illusionist who is a master at directing attention. She discusses how framing works to focus our attention on one thing and make us ignore everything else, and how this is a metaphor for how our brain makes decisions. 00:29:22 - The Influence of Derren Brown, Melina and Zoe discuss the work of Derren Brown and how he is an expert in influence, even though he is not an academic. They share examples of how he uses questioning techniques to get people to believe certain things and how he can get them to choose something different from what they originally wanted. 00:31:38 - The Importance of Experimentation, Zoe emphasizes the importance of experimentation in behavioral science and how it is critical to test and iterate on things. 00:31:31 - Setting Goals and The Magic Question, Dr. Zoe Chance shares tips on setting long-term goals and using the magic question to collaborate and problem-solve with others. The magic question involves asking "What it would take...?" to achieve a specific goal or overcome an obstacle. By doing this, it shifts the mindset from resistance to collaboration, and the other person becomes committed to supporting the outcome. 00:35:20 - Personal Journey of Transformation, The book Influence Is Your Superpower is a personal journey of transformation to becoming someone that people want to say yes to. It provides readers with the tools needed to gain influence through personal and professional relationships. The book is focused on collaboration and problem-solving to achieve goals. 00:37:06 - Connecting with Zoe Chance, The best way to get the book Influence Is Your Superpower is through Zoe Chance's website, Zoechance.com. You can connect with her on Twitter, where she shares tips and engages with readers. She encourages readers to share how they use the tips from the book. 00:38:39 - Using the Magic Question, The magic question "What would it take?" is a simple yet powerful tool that can be used to achieve goals and overcome obstacles. It involves asking the other person what it would take to achieve a specific goal or overcome an obstacle. This approach shifts the mindset from resistance to collaboration and helps to identify the roadmap needed to achieve the desired outcome. 00:39:14 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Influence Is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns Magic Words, by Jonah Berger The Power of Saying No, by Vanessa Patrick What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Zoe:  Zoe on Twitter Follow Zoe on LinkedIn Zoe's Website Top Recommended Next Episode: A More Beautiful Question, with Warren Berger (ep 200) Already Heard That One? Try These:  Framing (ep 296) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) Influence, with Robert Cialdini (ep 157) 5 Years, 299 Episodes, These Are Your Favorites (ep 299) Getting Along, with Amy Gallo (ep 269) A More Just Future, with Dolly Chugh (ep 247) Non-Obvious Thinking, with Rohit Bhargava (ep 297) What is Questionstorming? (ep 215) Priming (ep 252) Framing (ep 296) What is Cognitive Semiotics? With Sarah Thompson (ep 259) Leveraging Metaphor, with Olson Zaltman (ep 181)  Magic Words, with Jonah Berger (ep 301) The Sense of Sight (episode 24) The IKEA Effect (ep 112) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Zoe's Yale Faculty Page How to Make a Behavior Addictive: Zoë Chance at TEDxMillRiver Derren Brown, The Apocalypse Derren Brown, Perfect Present

On the eve of the 300th episode of The Brainy Business, it felt like the perfect time to do a “best of” episode from the first five years of the show (another milestone we are just a couple of weeks away from!). How do we find out the “top” content around here? Thankfully, I don't have to choose (each episode is like one of my babies), and, we don't even have to ask.  You have been voting every day for the last five years as you have chosen which episodes to listen to. And, in these five years, you have cast 904,605 “votes” that made it into the final tally that created this Top 20 list. Thank you to everyone in the more than 170 countries who have listened to, rated, reviewed, subscribed to, and shared The Brainy Business podcast over the last five years. We wouldn't still be here if it weren't for you – please keep it up (and we plan to too!) In this episode:  Delve into the psychology behind consumer decision-making and its impact on businesses. Reinforce your learning by revisiting earlier podcast episodes and mining hidden gems. Embrace the concept of continuous improvement by experimenting and testing new ideas. Show Notes: 00:00:00 - Celebrating the First 5 Years, In this episode, host Melina Palmer celebrates The Brainy Business podcast's 299th episode and the first five years of the podcast. She shares that upcoming new episodes include an interview with Jonah Berger (301) to kick off the next hundred, as well as the five-year anniversary episode and data visualization designer Sarah K. Miller (303), who created an amazing piece of data art to commemorate the top downloads for the first five years. 00:02:00 - Top 20 Most Downloaded Episodes, Melina shares that 904,605 votes from over 170 countries were cast for the top downloaded episodes – so cool! She then goes on to list the top 20 most downloaded episodes, starting with The Voltage Effect, by John List. Other top episode guests from 11-20 include Kurt Nelson, Troy Campbell, Eric Johnson, Prince Ghuman, and Katelyn Bourgoin. Not to mention, several solo episodes from Melina, like the one on the behavioral economics of Starbucks. 00:09:47 - How to Create Remarkable Experiences with Dan Gingiss, Melina talks about the 13th most downloaded episode of all time, episode 185, with Dan Gingis. They discuss his book The Experience Maker and how to create great experiences using his WISER methodology. 00:12:00 - How to Successfully Pitch Your Business, Melina shares her tips on great pitches in the 11th most downloaded episode of all time, episode 177. She also mentions that if listeners are interested in consulting or improving their pitches, they can book a strategy session or send her an email. 00:13:33 - How to Make Online Courses People Enjoy with Chris Rawlinson, Melina talks about the 10th most downloaded episode of all time, the shocking completion stats for most courses, and how 42 Courses have exceeded all expectations. In this episode, founder Chris Rawlinson shares his tips for creating awesome online courses that people actually complete (and enjoy). 00:17:23 - You Love Influence, Three episodes from specialists in the area of influence, including Vanessa Bohns (You Have More Influence Than You Think), Yale Professor Zoe Chance (Influence Is Your Superpower), and, Robert Cialdini (Influence) all made the top 10. Where specifically did they land and what are some of Melina's favorite insights from these episodes? Give it a listen. 00:21:06 - The Paradox of Choice, Episode 171 focused on the work of Barry Schwartz and how more choices can often lead to overwhelm and a tendency to choose nothing. People are less likely to buy when there are too many choices, so it's important to make it easier for them to choose. This is the 5th most downloaded episode of all time. 00:22:16 - The Dunning Kruger Effect, Episode 198 (refreshed as episode 266) discussed the interesting relationship between confidence and competence and how when we know very little about something (low competence) we have ridiculously high confidence. Once we get more competence and start to see all that we don't know, confidence tanks. This was the 4th most downloaded episode of all time. 00:24:49 - Get It Done, Based on the work of Ayelet Fishback, episode 186 gives tips and insights into the science of motivation to help you complete your goals and get more of the right things done. It's about setting the right goals in the right way and avoiding the relentless pursuit of goals that can sometimes come at our own detriment. Congratulations to Ayelet on the interview with the most downloads ever and the 3rd most-downloaded episode of The Brainy Business podcast! 00:27:01 - The Top Two, Are The First Two, The first two episodes have been the two most downloaded from the beginning. Melina explains why she thinks this is, and some of what you will find in those episodes. 00:32:54 - Recap of the Top 20 Episodes, Get the full list of the 20 most downloaded episodes of all time, so you can add them to your listening queue! 00:33:37 - Thank You, Melina expresses gratitude to all listeners for making the first five years of The Brainy Business podcast a success beyond anything imagined. She also teases new projects coming soon and encourages listeners to sign up for the newsletter/connect on social media to be the first to know. 00:34:31 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Get It Done, by Ayelet Fishbach Paradox of Choice, by Barry Schwartz Influence, by Robert Cialdini Influence is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns Top Recommended Next Episode: Unlocking the Secrets of the Brain (ep 1) Already Heard That One? Try These:  The Voltage Effect, w/ John List (ep 190) Motivation & Incentives at Work, w/ Kurt Nelson (ep 187) The Science of Cool, w/ Troy Campbell (ep 169) The Elements of Choice, w/ Eric Johnson (ep 174) Starbucks: Behavioral Economics Analysis (ep 278) Why We Like the Things We Like, w/ Prince Ghuman (ep 172) Creating Content People Can't Help but Engage with, w/ Katelyn Bourgoin (ep 201) How To Create Remarkable Experiences, w/ Dan Gingiss (ep 185) The Truth About Pricing (ep 5) How To Successfully Pitch Your Business (ep 177) How to Make Online Courses People Enjoy (& Complete!) w/ Chris Rawlinson (ep 193) Amazon: Behavioral Economics Analysis (ep 159) You Have More Influence Than You Think w/ Vanessa Bohns (ep 197) Influence Is Your Superpower, w/ Zoe Chance (ep 189) Influence, w/ Robert Cialdini (ep 157) The Paradox of Choice (ep 171) The Dunning Kruger Effect (ep 266) Get It Done, w/ Ayelet Fishbach (ep 186) The Top 5 Wording Mistakes Businesses Make (ep 2) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode, we're joined by Jason Erlich, an employment lawyer out in California, and we talk about a book we both read called “Influence is Your Superpower.” The author, Zoe Chance, put a lot of her research into this book about influence and the psychology of influence. As trial lawyers, we've got to deal with jurors, and we've got clients and influence adjusters. And so, this was a great book for me.  Most people feel very uncomfortable trying to influence others. Reading the book and her ideas and approach, you will find that this is all about brain science. Basically, it gives us an understanding of how our brains work and how we can apply some of our thoughts, as trial lawyers, in talking to jurors, opposing counsel, mediators, or whoever else. It's also interesting how this could be applied in your personal life. It's always coming from a frame of good influence. She talks a lot about her class and what she has her class do, including a couple of experiments that they do. So it's a very fun, light read where you will also find some interesting and applicable concepts. In this episode, you will hear: The gator brain vs the judge brain How to deal with a juror who disagrees with you How to deal with a juror who is bad for you The importance of focus groups in detecting a liar How to deal with disagreement in focus groups How we say things and ask people Subscribe and Review Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet.  We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Learn more about the author Zoe Chance: www.ZoeChance.com  Purchase the book Influence is Your SuperPower:https://www.amazon.com/Influence-Your-Superpower-Science-Sparking/dp/B0977SM1QZ/ref=sr_1_1?crid=6UMI53ZQAE1C&keywords=zoe+chance&qid=1683921866&sprefix=zoe+chanc%2Caps%2C118&sr=8-1 Big Thanks to Guest Jason Erlich! If you would like to learn more about Jason and his practice please visit his website: https://erlich.lawyer/attorneys/jason-erlich/ If you have questions or a particularly challenging client preparation, email Elizabeth directly for assistance: elizabeth@larricklawfirm.com. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.  

In today's conversation, I am joined by Amy Gallo. Amy is an expert in conflict, communication, and workplace dynamics. She combines the latest management research with practical advice to deliver evidence-based ideas on how to improve relationships and excel at work. She has written two books: The HBR Guide to Dealing with Conflict, and her newest which we are discussing today: Getting Along: How to Work with Anyone (Even Difficult People). In her role as a contributing editor at Harvard Business Review, Amy writes about interpersonal dynamics, communicating ideas, leading and influencing people, and building your career. She has contributed to numerous books on feedback, emotional intelligence, and managing others, and is the co-author of the HBR Guide to Building Your Business Case. She is also a co-host of HBR's Women at Work podcast, which is in its eighth season. She has contributed to other books and has taught at both Brown University and UPenn, and is an all-around wonderful person I'm so delighted to have met. It's kind of a fun and serendipitous story as to how Amy ended up on the show today. Listen in to hear all about it! Show Notes: [00:45] In today's conversation, I am joined by Amy Gallo. Amy is an expert in conflict, communication, and workplace dynamics. [01:59] It's kind of a fun and serendipitous story as to how Amy ended up on the show today. [04:21] SXSW is a massive event over 10 days with a film festival, music festival, food festival, comedy festival, and a conference focused on innovation and technology. Amy and I are both speaking at it this year (my talk is on the same day this episode comes out!) [06:40] Amy shares herself, her background, and the work she does. She wears many hats. [08:02] She didn't think she would become an editor (or be at Harvard Business Review), but she always gravitated to writing.  [10:08] The HBR Women at Work podcast is still one of her favorite projects that she works on. Her work for HBR started small.  [11:41] She loved writing, but never thought she would do anything with it as a career.  [14:12] Writing the HBR Management Tip of the Day is what led to her writing the book, because she could see there was so much work being put out there by people in different fields. She let that inform the advice she was giving.  [16:07] Knowing a little bit about a lot of things and a lot about a few things is a good balance to being able to make interesting connections. [17:35] Getting Along is about navigating the messiness of human interaction and recognizing that we are not all our best selves all the time, especially at work, and that we need the skills to be able to make the most of these very important relationships.  [19:30] We have all had a difficult person at work that we don't get along with.  [20:33] Amy shares the emails with “Brad” that she talks about in her book.  [23:19] Our brains are so wired to scan for threats that we are so focused on negative things (negativity bias).  [25:26] Any time you have a tricky interaction with someone you can't force the person to see it the way you see it.  [26:12] When we are interacting with others and we find ourselves triggered or upset, there are many ways to view that situation. You have to own your interpretation as your perspective.  [27:50] Your interpretation of what is appropriate behavior at work is not going to be the same as everyone else's.  [30:49] There were two main things she wanted to do with this book. First, she wanted to give specific evidence-based advice for the situation they were dealing with.  [32:46] The archetypes are really meant to give people a way into the specific advice that they need. They are meant to get the tactics from research that are supposed to work for this type of behavior.  [33:22] The second thing she wanted to do with the book was to talk about how identity plays a role both in how we interpret difficult behavior and also in terms of the tactics that we can use and are effective for someone who shares the identity that we have.  [35:55] Change is possible. If we really take a close look at what is happening and what could be motivating that behavior, and work on ourselves…then change is possible. It is worth continuing to try to change.  [37:58] Amy shares the eight archetypes: the insecure boss, the pessimist, the victim, the passive-aggressive peer, the know it all, the biased co-worker, the tormentor, and the political operator.  [40:16] Pessimism is contagious in the same way optimism is.   [42:32] Pessimists often don't think they have agency, so giving them agency can really help. You can also give them a formal role to play as the devil's advocate then it is treating it as a benefit to the team. [44:47] We can all find times when can relate to (and likely when we have been) many of the archetypes.  [47:02] There is a good chance you are one or more of the archetypes because we all are.  [48:06] Having more people as part of your “us” can make a big difference.  [49:41] Amy shares her top episode recommendations for the HBR Women At Work podcast.   [51:31] Melina's closing thoughts [52:54] It is important to look at yourself before you look to change someone else. Amy gives tips for seeing how you are contributing to every difficult relationship, and to know that it starts with changing yourself. [54:08] There is always room to change, both for yourself and those you work with, and Getting Along is a great way to better understand what you have been doing yourself in life and work, and have a better experience with everyone tomorrow. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Getting Along, by Amy Gallo HBR Guide to Dealing with Conflict, by Amy Gallo A More Just Future, Dolly Chugh Influence is Your Superpower, by Zoe Chance Both/And Thinking, by Wendy Smith and Marianne Lewis Connect with Amy:  Amy's Newsletter Amy on Twitter Amy on LinkedIn Top Recommended Next Episode: Fundamental Attribution Error (ep 268) Already Heard That One? Try These:  Confirmation Bias (ep 102) A More Just Future, with Dr. Dolly Chugh (ep 247) How to Have Difficult Conversations About Race, with Kwame Christian (ep 221) Tomas Chamorro-Premuzic (ep 267) Focusing Illusion (ep 89) Both/And Thinking with Dr. Wendy Smith (ep 261) Get Your D.O.S.E. of Brain Chemicals (ep 123) Negativity Bias (ep 223) Herding (ep 19)  Influence Is Your Superpower with Yale's Dr. Zoe Chance (ep 189) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Women at Work Podcast Sisterhood is Scarce Sisterhood is Trust Getting Along with a Passive-Aggressive Gossip Getting Along with a Political Operator Getting Along with a Biased Tormentor Getting Along with an Insecure, Know-It-All Pessimist Amy's Website

What holds you back from having the influence you want?Quickly listen to the first thing that comes into your mind. It might have been a sense that somehow you're not charismatic enough, or not aggressive enough – or maybe the opposite. You talk too much and forget to listen or emotionally engage.So if we have a clear idea on the blocks that are holding back from the influence we know we're capable of having. What stops us?According to my guest today, tapping into your true influence superpower is like learning a new language. We all say we want it, but few of us are prepared to go through the discomfort and awkwardness of becoming fluent.Today's Guest My guest today is Yale Professor and super human, Zoe Chance. Zoe is a writer, teacher, researcher and climate philanthropist. Her latest bestselling book is called ‘Influence Is Your Superpower.' She has a doctorate from Harvard and teaches the most popular course (in that it completely sells out every year) at Yale School of Management. Her research is published in top academic journals and covered in global media outlets. She speaks on television and around the world, and her framework for behavior change is the foundation for Google's global food policy. Twitter: @zoebchanceFacebook & Linkedin: @zoechanceYou'll LearnWhy the universe is not designed for our pleasure, and what that has to do with how we influence ourselves and (as we both discovered) the wiring of our children. The difference between our ‘alligator' mind and our ‘judge' mind – and you guessed it, why it's always wise to win over the alligator first.Why you should focus on changing someone's ‘behavior' and not their ‘mind'. The main misconceptions about what it takes to be a person of influenceFinally, how Zoe is dealing with her own influence blocks right now. Believe me, the further you go on your influence journey – the more upper limits you will encounter and the better the tools you learn to employ.References and links mentionedMy new ebook The Influencer Code https://bit.ly/3djTTpsZoe's book Influence Is Your SuperpowerInfluence Insights NewsletterThanks for tuning into this week's episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Also, don't forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

In today's conversation, I am joined by Dr. Cassie Holmes. Her fantastic book Happier Hour was named a "must-read" of 2022 by Forbes AND by the Next Big Idea Club. The Washington Post also profiled it as one of their best health books read and recommended by experts in 2022.  Cassie is a Professor at UCLA's Anderson School of Management. Her research examines how focusing on time (rather than money) increases happiness, how the meaning of happiness changes over the course of life, and how much happiness people enjoy from extraordinary versus ordinary experiences. Across these inquiries, her findings highlight the joy that stems from interpersonal connection and paying attention to the present moment. Cassie's academic research on the role of time in cultivating well-being has been published in leading academic journals, including Psychological Science, the Journal of Personality and Social Psychology, and the Journal of Consumer Research, and earned her the Early Career Award from both the Association of Consumer Research and the Society of Consumer Psychology. Cassie was identified by Poets & Quants as one of the best 40  business professors under 40, and popular accounts of her research have been featured by NPR, The Economist, The New York Times, The Wall Street Journal, the Financial Times, and Scientific American. Happier Hour is based on her wildly popular MBA course, “Applying the Science of Happiness to Life Design.” It is so good and I can't wait to have you hear about some of the insights from her -- it will change your life for the better I'm sure. Show Notes: [00:41] In today's conversation, I am joined by Dr. Cassie Holmes, who you met a few weeks ago when she was on the "panel" episode with Dr. Ayelet Fishbach sharing how to have the best and happiest 2023 possible. [02:45] Her new and widely acclaimed book, Happier Hour: How to Beat Distraction, Expand Your Time, and Focus on What Matters Most, is based on her wildly popular MBA course, “Applying the Science of Happiness to Life Design.” [04:18] Cassie shares about herself, her background, and what she does. She studies happiness and in particular the role of time. [05:22] When we feel happier, it makes us better in the work environment. [08:02] She wrote Happier Hour after the success of her course so she could share her learnings with even more people. Readers can apply the insights and experience the benefits just like her students. [10:10] You can have this huge impact from changing a couple of little things if you put a little focused effort forward.  [12:21] Our time is so important. Maximize the amount of time that feels worthwhile and minimize the time that feels like a waste.  [15:12] Cassie shares a day of her life early in her career when she experienced time poverty. She wanted more time so she could slow down and experience the time she was spending.  [17:15] Time poverty is that acute feeling of having too much to do and not enough time to do it.  [19:25] With too little discretionary time people are less happy. When we have too much discretionary spent in time that doesn't feel worthwhile, that undermines our sense of purpose and we feel less satisfied.    [21:45] It is not about how much time you have available. It is really about how you invest the time you have available. [24:20] Discretionary is what you want to do as opposed to nondiscretionary is something you have to do.  [26:35] On average people are most satisfied from social connection. The least happy activities tend to be commuting, work hours, and housework.  [28:25] After tracking your time for a week you have a fantastic data set where you can find which activities made you feel most satisfied.  [31:05] If it is not something you have to do and you are not enjoying it, that is an opportunity to reallocate that time to things that are worthwhile.  [33:49] Simply being outside had its own significantly positive effect.  [36:28] Experiencing awe can increase one's sense of time affluence.  [38:40] You don't have to have your discretionary time all in one block.  [41:14] It is not the amount of time you spend on a particular activity that determines happiness. It is really the quality and your engagement in the activity that determines it.  [42:27] Ordinary experiences can bring us as much joy as extraordinary experiences if only we are paying attention and savoring and cherishing them.   [44:33] It is not just the amount of time you spend that determines its impact, it is really how you mentally engage in that time.  [46:55] The most worthwhile investment is in cultivating relationships. The single biggest predictor of having a satisfied life was having strong supportive relationships with family or friends that feel like family and that requires investment. [49:01] She was living her dream life and she found herself charging ahead because she was in her head thinking about other things she had to do. It was pulling her out of the moment.   [51:24] The goal is to pause in those moments and smell the (literal or metaphorical) roses. If we are rushing because we are time poor through it all then we might as well not spend the time in the first place.  [53:13] Cassie explains why she doesn't make New Year's resolutions.  [55:41] Melina chooses a word and theme to help her through the whole year. [58:10] Why change something that is working. She wants everyday to be what she wants it to be.  [60:12] Melina's closing thoughts [61:29] The balance of a couple hours a day is enough for real lasting happiness.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Happier Hour, by Cassie Holmes Get It Done, by Ayelet Fishbach Indistractable, by Nir Eyal How to Change, by Katy Milkman The Fun Habit, Mike Rucker Connect with Cassie:  Cassie's Website Cassie on LinkedIn Top Recommended Next Episode: Using Motivation and Happiness Science to Make 2023 Your Best Year Ever (ep 249) Already Heard That One? Try These:  Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach (ep 186) How To Change, an interview Dr. Katy Milkman (ep 151) Influence Is Your Superpower with Yale's Dr. Zoe Chance (ep 189) Framing (ep 16) Brainy Health Benefits of Nature, with Dr. Jay Maddock (ep 203) How to Become Indistractible, Interview With Author Nir Eyal (ep 78) Get Your D.O.S.E. of Brain Chemicals (ep 123) Focusing Illusion (ep 89) Confirmation Bias (ep 102) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  All The Books from the podcast in 2022 Some of Cassie's research on Time Affluence vs. Time Poverty and its impact on well being Giving Time, Gives You Time Does variety among activities increase happiness?

In this episode of the podcast, Dr. Ryan Moyer speaks with author and marketing professor, Dr. Zoe Chance about influence and her new book, Influence Is Your Superpower. They discuss how to influence without manipulating, if authenticity is necessary to be persuasive, why feelings must come before facts, and the importance of kindness & persistence when being influential. For more on Zoe, visit her website or follow her on Twitter. Why Do We Do That? is a psychology podcast that deconstructs human behavior from the perspectives of social scientists, psychologists, and others that use applied psychology in their work. Website | Instagram | Twitter | YouTube

2022 was a great year for me and The Brainy Business. And, being this is a “best of” episode…here are some of my “best” moments from the year. I traveled to Amsterdam to speak at the fantastic IIEX Europe conference (thank you Greenbook!) and launched my second book, What Your Employees Need and Can't Tell You, with an in-person event and book signing. I was honored to be a runner-up in three categories of the Habit Weekly Awards this year and was an honoree on Greenbooks Future List, as well as the ESOMAR Insights250 list. Amazing! I continued teaching and added a class in advanced concepts of behavioral economics to the certificate program, which I'm really proud of and students have really enjoyed. We started testing out a second episode per week. I also got to meet and connect with some amazing people – 46 of them came on the show as guests in 2022 – that meant reading really great books and papers and learning about what is going on in the field, which is one of my favorite aspects of the work I do. I'm so lucky and honored for this life and love every minute of it and am so excited for the books and episodes coming in 2023! BUT before we get fully moving forward into the future, we have to look back and celebrate the best of 2022. Show Notes: [00:45] 2022 was a great year for me and The Brainy Business. And, being this is a “best of” episode…here are some of my “best” moments and memories from the year. [03:33] I also got to meet and connect with some amazing people – 46 of them came on the show as guests in 2022. [06:36] Thank you all for listening, subscribing, sharing, connecting on social media, and reaching out to let me know your wins and the behavioral economics concepts you have applied in your own businesses. [07:44] In 2022, the show had more than a quarter of a million downloads from 170 countries. Thank you! [08:29] TOP DOWNLOADS BY COUNTRY - US, UK, Canada, Australia, which have remained in the top 4 pretty much since the podcast started. India is fifth, followed by Germany… and then we get into some new territory! South Africa has moved up to being 7th in the world in 2022.  We then have Spain in the number 8 spot followed by Mexico, and for the first time in the top 10 we have Taiwan! [10:08] TOP 10 STATES - Virginia, Massachusetts, Georgia, then Florida is 7, and Ohio holding out the # 6 spot again this year. Washington is in our number 5 spot with New York in number 4 and then Illinois with the third most downloads in 2022! Once again, we continue to have Texas at 2, and California still with the top most downloads of 2022. [12:37] With 249 episodes of content to choose from, we get our top 10 of the year, starting with episode 196 and my interview with Priscilla McKinney of Little Bird Marketing. [14:32] If you are interested in human behavior and having better content that really resonates with people, you are going to love this next one, episode 201 – Creating Content People Can't Help But Engage With, featuring Katelyn Bourgoin, is next on our list. [17:43] We are to number eight, which is episode 192 – AI, Blockchain, Machine Learning, with Manuj Aggarwal. The intersection of human behavior and technology – specifically with AI and Machine Learning, has been a big topic of conversation in the past couple of years. [18:51] That brings us to the 7th most downloaded episode of the year, 190 – The Voltage Effect with John List. [21:06] Next on our list, is 187 – Motivation and Incentives at Work, with Kurt Nelson. [22:28] If you have ever taken or considered creating an online course, you must listen to episode 193 – How to Make Online Courses People Enjoy, with Chris Rawlinson of 42Courses. [23:57] Now, moving on to the fourth most downloaded episode of the year, 197 – You Have More Influence Than You Think, with Vanessa Bohns. [25:22] Yale professor Zoe Chance was on in episode 189 sharing about her fantastic book, Influence Is Your Superpower and that episode is the third most downloaded of the year. [26:52] That brings us to the second most downloaded episode of 2022. Our only non-interview in the top 10! This was episode 198 – The Dunning Kruger Effect. [27:24] Essentially, the Dunning Kruger effect looks at the interesting relationship of confidence and competence, and how when we know very little about something (low competence) we have ridiculously high confidence but once we get a little more competence and we start to see all that we don't know…confidence tanks, and it is a slow build back up to build it back as we learn. [30:06] We've made it to the most downloaded episode of the year. Are you ready? It is…186 – Get It Done, with Ayelet Fishbach! [32:11] Considering this episode is coming out right around the time of “Quitter's Day” which is when most people will have given up their resolutions, it seems like a good time to refresh your motivation by listening to this great episode with Ayelet. [34:08] There is a link to all the books featured on the show this past year right here in the show notes. [36:26] I can't wait to see what 2023 has in store. Right now…I'm most excited about speaking at SXSW which is coming up in Austin in March. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Get It Done, by Ayelet Fishbach Influence Is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns The Voltage Effect, by John List What Your Employees Need and Can't Tell You, by Melina Palmer Top Recommended Next Episode: Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach (ep 186) Already Heard That One? Try These:  Dunning-Kruger Effect (ep 198) The Cobra Effect (ep 220) Influence Is Your Superpower with Yale's Dr. Zoe Chance (ep 189) You Have More Influence Than You Think, Vanessa Bohns (ep 197) How To Make Online Courses People Enjoy (And Complete) with Chris Rawlinson of 42 Courses (ep 193) Motivation and Incentives at Work with Kurt Nelson (ep 187) The Voltage Effect with John List (ep 190) AI, Blockchain, Machine Learning, & Behavioral Economics with Manuj Aggarwal (ep 192) Creating Content People Can't Help But Engage With featuring Katelyn Bourgoin (ep 201) Anthropology, Market Research & Behavioral Economics with Priscilla McKinney (ep 196) Quit: The Power of Knowing When to Walk Away, with Annie Duke (ep 227) Using Motivation and Happiness Science to Make 2023 Your Best Year Ever (ep 249) Best of The Brainy Business in 2021 (ep 184) The Best of The Brainy Business in 2020 (ep 133) The Best Content from the Brainy Business in 2019 (ep 82) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Best of 2021 Blog Post Best of 2020 Blog Post Best of 2019 Blog Post

The Lesson:  Making friends and influencing people, as Carnegie described it, can be approached in several ways, but Zoe Chance feels that the modern influential person is the person whom people want to say yes to—achieved in part by influencing others, and in part by influencing the self; influencing our inner dialogue between the intuitive mind and the rational mind, which she calls the Gater and the Judge.  Notable Excerpt: "Almost all of us struggle with trying to influence other people or trying to be influential, and many of us have mixed feelings because when we think of influence tactics, we think of the really super creepy used car salesman architype. What we want is to have an influence on the world, ideally a good influence, and honestly we don't want to have to work so hard that we feel like we're pushing people. We ideally want to be in relationships with people who like us, and who want to say yes to each other. We have a good idea and we bring these good ideas to each other."  The Guest: Zoe Chance is a writer, teacher, researcher, and climate philanthropist. She's obsessed with the topic of interpersonal influence and her science-based but fun and life-changing book is called Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. It is being published in more than 20 languages. Zoe earned her doctorate from Harvard and now teaches the most popular course at Yale School of Management (Mastering Influence and Persuasion). Her research is published in top academic journals and covered in global media outlets. She speaks on television and around the world, and her framework for behavior change is the foundation for Google's global food policy. Before joining academia, Zoe managed a $200 million segment of the Barbie brand, helped out with political campaigns, and worked in less glamorous influence jobs like door-to-door sales and telemarketing. She lives with her family in New Haven, CT. Episode Resources: Zoe Chance | Twitter Zoe Chance | LinkedIn Zoe Chance | Website Are you ready to start your health journey today? Go to viome.com/goodcurrency to get $50 off Viome's Full Body Intelligence test or bundle, the most advanced at-home health test currently available to consumers. Use Promo Code: CURRENCY50   Join us and over 400,000 like-minded people who have already discovered the Viome difference. Get personalized and precise recommendations on how to optimize your health and help you function at peak performance.

In this episode of The Ethics Experts, Nick welcomes Zoe Chance. Zoe is a writer, teacher, researcher, and climate philanthropist. Her bestselling book is called Influence Is Your Superpower. She has a doctorate from Harvard and teaches the most popular course at Yale School of Management. Her research has been published in top journals and covered in global media, and she speaks on TV and around the world. Before joining academia, Zoe managed a $200 million segment of Barbie, helped with political campaigns, and worked in door-to-door sales.

Dr. Zoe Chance is a professor at the Yale School of Management, and is the author of Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. Her framework for behavior change is the foundation for Google's global food policy. In this conversation, Zoe describes forms of influence and discusses how good relationships lead to good work. She challenges the people to use influence for the greater good, not just for individual purposes.   https://bit.ly/TLP-322   Key Takeaways [2:11] Zoe, a sci-fi fan, named her daughter Ripley after Ellen Ripley from Aliens. [5:16] Almost all of us, even the most successful, have negative feelings about influence strategies or tactics, but almost all of us would also like to be more influential. Influence has a bad rap. We think of it as distasteful. With new science, Zoe is bringing back the idea of influence as a leadership trait. [7:06] People have different definitions of influence and manipulation. Zoe considers influence to be anything that shifts someone's thinking or behavior, including manipulation, persuasion, behavioral economics, coercion, military might, and incentives. Manipulation is someone trying to influence a person in an underhanded way with a motive that does not align with the well-being of the person. [8:13] Behavioral economics nudges are mostly imperceptible, but would not be upsetting to people being influenced for their best interest, such as attempts to get people to save more for retirement. [9:48] Over the past year, up to the rise of bad inflation, employees have had a lot of power, and companies were desperate to hire. There's been a crisis in the service industry. Now the power is shifting to employers. They want people to be there but, for the most part, they don't have good reasons for wanting people to be there. Humu's Laszlo Bock asks, “Why, to look over their shoulder?” [11:51] Jan, Zoe, and Jim discuss whether most companies need to have their employees in the office, and how the return to the office is being handled. [13:51] Jim finds that in-person meetings are much more effective than online meetings that are filled with side-text meetings within the meeting. Jim also observes the need to train new college graduates in the culture of the organization. A culture needs to be maintained and groomed like a garden and that happens better in person. [15:31] Zoe would like to see leaders be better able to create the culture that they want. Bringing people back to the office to experience a negative culture is a horrible plan. [17:19] Jim contrasts the freedom of travel and the restrictions of the cube farm he experienced early in his career. He didn't like working in a cube and it affected his career. Now, since the pandemic, everyone has enjoyed freedom, and once freedom has been enjoyed it's hard for it to be taken away. Zoe says taking freedoms and privileges away will cause a rebellion; she shares an example from a bank. [20:26] Zoe shares a story featuring the Magic Question “What would it take for that to never happen again?”, and how to use it. It acknowledges that the people you are trying to influence know much more about their life than you do. It's not perceived as pressure to follow your advice and it can lead to a commitment to the positive outcome you want. [26:05] Zoe gives a shoutout to the veterans who come through the Yale School of Management. The professors love to have veterans in their classes because they are good listeners, and pay attention to the professors, their colleagues, and their classmates. They amplify other people's ideas and ask follow-up questions; they only speak when they feel they have something important to share. [28:16] Zoe tells about her TEDx talk, “How to Make a Behavior Addictive.” She tells how a pedometer injured her body, her marriage, and her relationships. She is vulnerable to technology. Social media is addictive because it's designed carefully to keep your attention. There is evidence that social media does much more harm than good. Zoe has studied the psychology that makes people want to come back. [31:28] Zoe explains the manipulative and negative power of variable intermittent rewards. If someone is using variable intermittent rewards to manipulate you, it's an unhealthy relationship. Social media does that to us constantly. [35:38] Zoe shares advice for leaders on having difficult conversations involving challenging feedback. Have these conversations as soon as you realize that there's something amiss, ideally, that day. If you are giving criticism, the longer you wait, the more betrayed the person feels because you've been harboring resentment against them. Having the practice of bringing it up as soon as you can is life-changing. [39:35] How can you have more power within your organization? Internalize the idea that good work comes from good relationships. Reach out to get to know challenging people in other departments and ask questions. “How is this going for you? It's kind of been a struggle for me and I'd like to understand your perspective.” It's hard for people not to like you when you reach out and connect with them. [41:42] Research shows men's social and professional networks overlap a lot while women's social and professional networks do not. If you are a woman, Zoe advises you to reach out to women and men at work, especially if you're not already friends with lots of people at work. You will find a friendly rapport and reciprocity that leads to things happening more easily. Men usually have better networks. [43:41] As Zoe was writing Influence Is Your Superpower, she asked a group of people about negotiations. Only 40% of men and 17% of women said they like or love negotiating. When she asked another group to describe their most recent negotiation, their adjectives were overwhelmingly positive. About 80% of them had had a good result and felt empowered! [47:54] Zoe discusses power in an organization. Influence works the same in leadership and relationships. The idea that a leader should never apologize because apologizing gives up power is wrong to Zoe. You build a lot of social capital by apologizing at the right time, in the right way, and by taking responsibility. That's powerful! [49:44] Zoe provides an anecdote that listeners can copy about a leader raising his status by sharing the spotlight. Jess Cain VP of Customer Service at Eversource has a 96% employee engagement rating by sharing a short weekly voicemail including a spotlight on two different team members. She has 1,500 members on her team. Jan notes also that people support what they help create. [53:27] Zoe's challenge to listeners: Challenge the frame of consumerism. Thinking of ourselves as consumers has caused the climate crisis. Think about using your influence in the grand scheme and not just for your benefit. Be a role model. Zoe is donating half the profits from her book to 350.org. [56:00] Closing quote: “Think twice before you speak because your words and influence will plant the seed of either success or failure in the mind of another.” — Napoleon Hill.   Quotable Quotes “Almost all of us, … have mixed feelings about influence. … If I ask people …  what are three adjectives that come to mind when you think of influence tactics, [it's] yucky, greedy, manipulative. … When I ask … ‘Would you like to be more influential?”, all of them say, yes.” “Employees have been more productive at home than they have been at work, … but it hasn't changed the fact that employers want employees to come back.” “Employers that offer more flexibility are going to do much better in the long run, because they'll be able to recruit the best talent.” “As most academics do, we collaborate with people that we never see and that's partly because we're introverted and so we're kind of happy to be in our little cave. But there's no problem with collaborating with people that you don't see.” “If you want to onboard new people and help them make friends; to have informal conversations and collaborations, OK, that's great. We just don't need to all be at the office every single day, or even every single week, right?” “Plenty of surveys have shown that leaders are actually out of touch about the real culture of their company. … the actual reality is kind of a crappy culture. It's horrible to bring people back to the office to experience the crappy culture.” “Bringing people back to the office or allowing people to work remotely has a differential impact on women and people of color and various groups. So there's more equality when we have more flexibility. That's another reason I'm generally in favor of giving people flexibility.” “Every freedom, every privilege, should be so carefully and thoughtfully doled out with the expectation that what you're giving an employee is going to be in perpetuity, or there's going to be a rebellion.” “When she's asking this {Magic Question], she's respectfully acknowledging ‘Listen, you know all kinds of things that I don't know,” which is always the case with the people we're trying to influence. They know all kinds of things about their life that we don't.” “The most addictive piece [of social media] … is called ‘variable intermittent rewards.'” “We also often don't really realize what our expectations are until they get violated.” “Just internalize the idea that good work comes from good relationships.” “There is a ‘liking' gap of 12%, where people like you 12% more than you think that they do. And this very much includes people who you have some bit of conflict or strife with.” “The majority … have this idea of negotiations that … comes from the movies. … We don't directly observe many negotiations and we're just not realizing that in our lives, most of the time when we're negotiating, it goes pretty well. … Negotiation is not as bad as we think."   Resources Mentioned Theleadershippodcast.com Sponsored by: Darley.com Rafti Advisors. LLC Self-Reliant Leadership. LLC Dr. Zoe Chance Dr. Zoe Chance on LinkedIn Yale School of Management Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen, by Zoe Chance Google “How Google Optimized Healthy Office Snacks,” by Zoe Chance,  Ravi Dhar,  Michelle Hatzis,  and Michiel Bakker Aliens Resident Alien Robert Cialdini Daniel Kahneman Laszlo Bock from Humu Gloria Steinem “How to Make a Behavior Addictive,” Zoe Chance, TEDxMillRiver Jeffrey Pfeffer 7 Rules of Power: Surprising—but True—Advice on How to Get Things Done and Advance Your Career, by Jeffrey Pfeffer Eversource Energy Jessica Cain 350.org Corporate Competitor Podcast, with Don Yaeger  

When you purchase an item after clicking a link from this post, we may earn an affiliate commission.Devin: What do you see as your superpower?Franz: For me personally, I think it comes down to hard work. And that may sound cliche, but there was nothing special about me coming out of undergrad and focusing on politics and linguistics that got me a position on the Obama campaign back in 2008. It really was just applying. And then when you get an opportunity, really just doing the very best that you can in the moment and as quickly as you can.“I was very proud to be a part of all eight years of the Obama administration working on climate and energy issues,” says Franz Hochstrasser, founder and CEO of Raise Green. The climate change-focused investment crowdfunding platform grew out of the lessons and passion he learned in government.Franz worked on the team that negotiated the Paris Climate Accord. He described the experience:At COP21, we did come away with a truly inclusive, ambitious and durable agreement that set 196 countries—all of the countries of the world—on a trajectory toward lower emissions. When we went into that negotiation, the climate tracker had us headed towards a 3.6 degrees C world. And when we came out with that agreement and the nationally determined contributions, we were on a trajectory to 2.7.He sees progress elsewhere, too. “Fifteen years ago, coal was 50 percent of the US energy mix; today, it’s 15 percent. Fifteen years ago, solar and wind and other renewables were less than 10 percent, and now they’re over 20 percent; so, they’ve more than doubled,” he says. “That trajectory is only going to continue.”Franz isn’t spending too much time patting himself on the back. “The climate crisis is honestly the most pressing issue facing humanity,” he says.“I mean, honestly, investing in climate is the largest economic opportunity in human history,” Franz says, framing the opportunity and logic for creating Raise Green. “The question that we ask is, ‘Who gets to own that infrastructure and who gets the benefit from it?’”Traditionally, investors are wealthy individuals, corporations, private equity firms and venture capitalists. Franz now asks a question that suggests the mission of Raise Green, shifting ownership of green infrastructure. “Can we get the ownership aspects of those pieces of infrastructure, those puzzle pieces that make up the electrical grid as well as the rest of our energy and carbon-emitting sources, to be owned by the community and by everyone who wants to own a piece?”A wide range of entrepreneurs, from technologists to activists, is raising money on Raise Green. This even includes a bank offering green bonds on the platform.One that excites Franz but that he is careful not to endorse—FINRA prohibits portal operators from doing so—is a project led by a Baltimore nonprofit called the Climate Access Fund. He describes it as “the holy grail of clean energy.”“The folks who own the energy generating unit, or the solar panels, in this case, can also be the ones buying the electricity,” he says.They've worked with the Henderson Hopkins High School, which is an East Baltimore inner city school, to establish a community solar project on the rooftop of the school and then to sell the subscriber aggregation or those that are buying the electricity to 100 percent low to moderate income off-takers—so folks that truly do need the discount on their electricity. Then they're allowing people to invest in that project as well so that in an accessible way, they can have that opportunity to create a circular flow of electrons and cash flow.The project was quickly fully funded as investors from around the country joined with the local community to back the project.Franz will be speaking at SuperCrowd22. We want everyone interested in attending to be there. Pick your price when you register here.Throughout his successful career, Franz has used a superpower he learned from his parents: hard work.How to Develop Hard Work As a SuperpowerFranz suggested reading Influence Is Your Superpower by Zoe Chance, for whom he worked as a TA at Yale, noting that it is a superpower we can all develop.Still, he identifies his ability to work hard as his real superpower.I'm always reminded of some advice that my dad gave me and that my parents repeated often and put into my high school yearbook as my kind of dedication, which was, “Franz, do what you know and don't be slow.”So, for me, it's really just do the work that has to get done. Whatever's in front of you, do it as best as you can and and as quickly as you can. And that becomes a superpower over time because you've done so much work.Franz recalls his work on the Obama campaign prior to joining the administration. “It’s immensely difficult, yes. The hours themselves are inhuman.” He recalls working seven days a week, at least twelve hours a day, for stretches of time. He also echoes advice he recently heard, “Take any given task that you have and break it into 100 smaller tasks. And that’s how you can make perpetual progress.”By following Franz’s example and advice, you can make hard work a superpower for good. Get full access to Superpowers for Good at devinthorpe.substack.com/subscribe

Today we're talking about one of the most important work skills: influence. Learn how to get what you want without compromising who you are, from the professor behind Yale School of Management's most popular class, Dr. Zoe Chance.   Weekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP   Zoe Chance Website: https://www.zoechance.com Influence Is Your Superpower book: https://bit.ly/3AI7Bwj Lise Vesterlund episode: https://apple.co/3aEihBa   Sponsors: Gusto: https://bit.ly/39GgJGI   Produced by Dear Media.

"Influence doesn't work the way you think, because you don't think the way you think." So says Zoe Chance in her latest book, Influence Is Your Superpower. As a Professor at the Yale School of Management, Chance is an expert in behavioral economics, and her framework for behavior change is the foundation for Google's global food policy. In conversation with IMD Professor of Strategy and Political Economy David Bach, Chance discusses her book and how executives can cultivate charisma, negotiate comfortably and spot manipulators before it's too late. As well as the importance of alligators. Read our new magazine, I by IMD, here.Discover IMD's leadership programmes here.Guest: Zoe ChanceHost: David BachProduced by: JohnJo DevlinEditing: Max Bower 

Influence is power, but it's a power not reserved just for the few. In fact, each of us has the power to impact those around us. Because of this, it's incredibly important that we meaningfully hold and use that power for good! Dr. Zoe Chance, author of INFLUENCE IS YOUR SUPERPOWER, is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. On this episode of POTC, Zoe and Yael discuss how to use your personal values to change the world for the better. Join us in this episode to learn important differences between influence and manipulation, strategies for influencing your child, practical advice for navigating negotiations with difficult people, and more! Listen and Learn: How Yael and Jill use their values to change the world for the better Zoe's expert definition of influence  Important differences between influence and manipulation Expert-approved tips and tricks for those afraid to exert their influence What parents, CEOs, central bankers, and princess have in common The secrets to influencing your child  Why compromising can be an optimal outcome Practical advice for negotiating with even the most difficult or powerful of people  Evidence-based strategies for listening to someone you disagree with (even when the disagreement makes you want to turn inward) Zoe walks us through her Empathy Challenge Resources: Grab your copy of Zoe's book, INFLUENCE IS YOUR SUPERPOWER! Read Adam Grant's Think Again: The Power of Knowing What You Don't Know  Learn about False Polarization Bias  Learn more about Naomi Eisenber's research on social rejection and pain  Check out Debbie, Yael, and Jill's websites to access their offerings, sign up for their newsletters, buy their books, and more!   About Zoe Chance: Dr. Zoe Chance is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. She earned her doctorate from Harvard and now teaches the most popular course at Yale School of Management, which is the basis for her international bestseller, INFLUENCE IS YOUR SUPERPOWER. Her framework for behavior change is the foundation for Google's global food policy, and before academia, she managed a $200 million segment of the Barbie brand at Mattel. Today, Zoe teaches smart, kind people to raise money for charity, get elected to political office, fund startups, start movements, save lives, find love, negotiate great deals and job offers, and even get along better with their kids. In other words, she helps people to use their superpower of influence as a force for good. Related Episodes: Episode 51. The Psychology of Political Division with Yael and Debbie Episode 197. Influence and Adventure with Jon Levy Episode 196. The Neuroscience of Marketing with Matt Johnson and Prince Ghuman Episode 180. Choosing to Live Your Values with Benji Schoendorff Episode 234. The Power of Us with Dominic Packer Episode 252. Getting the Help You Need, with Us Learn more about your ad choices. Visit megaphone.fm/adchoices

Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen by Zoe Chance About The Book: “The new rules of persuasion for a better world.” —Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class. You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn't work the way you think because you don't think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it's too late. You'll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It's an ethical approach to influence that will make life better for everyone, starting with you. About The Author: Zoe Chance teaches, researches, writes about, and talks about the psychology of influence all the freaking time because it's the secret to happiness, success, and saving the world. Her influence course is the most popular elective at Yale School of Management, and that course sparked the idea for this book. Her research has been published in places like Proceedings Of The National Academy Of Sciences and Harvard Business Review, and she has appeared on stages, on TV, and in media outlets around the world including The New York Times, the BBC, CNN, and The Economist. Google used Zoe's behavioral economics framework to design its food policies. Before coming to Yale, she earned a doctorate in marketing from Harvard, worked in sales jobs like door-to-door sales and telemarketing, and managed a 200 million dollar segment of the Barbie brand at Mattel. She is donating half the profits from this book to help solve the climate crisis. And, interesting fact – she once had a starring role in an obscure karate movie so boring that both her parents fell asleep watching it! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/influence-superpower-zoe-chance

Dr. Zoe Chance is a writer, teacher, and researcher obsessed with the topic of interpersonal influence. She earned her doctorate from Harvard and now teaches the most popular course at Yale School of Management, which is the basis for her international bestseller, INFLUENCE IS YOUR SUPERPOWER. Her framework for behavior change is the foundation for Google's global food policy, and before academia, she managed a $200 million segment of the Barbie brand at Mattel. Today, Zoe teaches smart, kind people to raise money for charity, get elected to political office, fund startups, start movements, save lives, find love, negotiate great deals and job offers, and even get along better with their kids. In other words, she helps people to use their superpower of influence as a force for good. See acast.com/privacy for privacy and opt-out information.

Welcome to episode #830 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #830 - Host: Mitch Joel. Dr. Zoe Chance is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. She earned her doctorate from Harvard and now teaches the most popular course at Yale School of Management, which is the basis for her international bestseller, Influence Is Your Superpower - The Science of Winning Hearts, Speaking Change and Making Good Things Happen. Her framework for behavior change is the foundation for Google's global food policy, and before academia, she managed a $200 million segment of the Barbie brand at Mattel. Today, Zoe teaches smart, kind people to raise money for charity, get elected to political office, fund startups, start movements, save lives, find love, negotiate great deals and job offers, and even get along better with their kids. In other words, she helps people to use their superpower of influence as a force for good. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It's an ethical approach to influence that will make life better for everyone, starting with you. Enjoy the conversation... Running time: 47:39. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Zoe Chance. Influence Is Your Superpower. Follow Zoe on LinkedIn. Follow Zoe on Twitter. This week's music: David Usher 'St. Lawrence River'.

In this episode, Sharon talks with Zoe Chance, author of Influence is Your Superpower and Yale professor (who teaches the most popular course at the university: Mastering Influence and Persuasion). Zoe argues that the goal of mastering the path of influence is personal development and becoming someone people want to say yes to. An effective influencer respects the freedom, autonomy, and humanity of others. The goal of influencing the behavior of others takes a more nuanced approach than simply giving people information; increasing awareness is not enough to change minds. Sharon and Zoe use the example of voting, and the ways in which we can have an effective influence on increasing voter turnout. See acast.com/privacy for privacy and opt-out information.

Episode NotesFraud in America is made possible by the generous donation of longtime TAF supporter and whistleblower attorney David L. Haron!You can follow Zoe here. You can buy Influence Is Your Superpower here.------------------Fraud in America Social Links

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Dr. Zoe Chance is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. She earned her doctorate from Harvard and now teaches the most popular course at Yale School of Management, which is the basis for her international bestseller, INFLUENCE IS YOUR SUPERPOWER. Her framework for behavior change is the foundation for Google's global food policy. and before academia, she managed a $200 million segment of the Barbie brand at Mattel. Today, Zoe teaches smart, kind people to raise money for charity, get elected to political office, fund startups, start movements, save lives, find love, negotiate great deals and job offers, and even get along better with their kids. In other words, she helps people to use their superpower of influence as a force for good. Links: https://www.zoechance.com/ https://www.amazon.com/Zoe-Chance https://www.linkedin.com/in/zoebchance/ Here is the link Zoe mentioned for the cause she is supporting: www.350.org

#989: If you want to care, serve, love, help and have a positive impact on anyone, you need influence. You have a product or service or insight and wisdom that you know could help others, whether it's your employer, employee, a prospect, your kid, or an audience. Without influence what good you have to offer is meaningless. So what is true influence and how can you have it and masterfully use and benefit yourself and others with  it? In this episode I bring on Zoe Chance. Zoe teaches a course titled, “Mastering Influence and Persuasion,” and it is the most popular class at the Yale School of Management. Her research on behavioral economics, neuroscience, and psychology has been published in top academic journals and covered by the Harvard Business Review, The Economist, BBC, Time, Forbes, The Wall Street Journal, The Washington Post, and The New York Times. Her framework for behavior change is the foundation for Google's food program, and her TEDx talk, How to Make a Behavior Addictive, has more than half a million views. Before coming to Yale, she earned a doctorate in marketing at Harvard and managed a $200 million segment of the Barbie brand at Mattel. From Zoe's Yale course, “Mastering Influence and Persuasion,” she has now written a book titled, INFLUENCE IS YOUR SUPERPOWER: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. What you're about to hear is an indepth dive into what is influence vs manipulation, and how to deftly wield influence so you can have the positive impact on the world you desire. Find the book, Influence Is Your Superpower anywhere you buy books and connect with Zoe at zoechance.com. This podcast is brought to you by Ziglar, the most known and trusted brand in personal and professional development. Visit Ziglar.com to see how they can inspire your true performance!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What if you could become someone who makes people want to say "yes"? What if you could walk into a room and say "I've got an idea", and people would be wanting to say "yes" to your proposal before they even heard it? This is what influence can do. It can win hearts and can spark change and can get you what you want in your work life, at home and in your creative endeavors. And it 's what the guest of today's episode teaches. Yale behavioral scientist Dr. Zoe Chance is a writer, teacher, researcher and climate philanthropist obsessed with the topic of interpersonal influence. She earned her doctorate in behavioral science from Harvard and now teaches “Mastering Influence and Persuasion,” the most popular course at Yale School of Management. Her research has been published in top academic journals and covered in global media. Zoe speaks internationally for Fortune 500 firms and leading NGOs, and gave a popular TEDx talk, How to Make a Behavior Addictive. Her framework for behavior change is the foundation for Google's global food policy that helps over 100,000 people make healthier choices every day. In her bestselling book https://www.amazon.com/Influence-Your-Superpower-Science-Sparking-ebook/dp/B093YQP9ND/ref=sr_1_fkmr0_1?crid=3D7CKRMFK7ZQZ&keywords=Influence+Is+Your+Superpower%3A+The+Science+Of+Winning+Hearts%2C+Sparking+Change+And+Making+Good+Thigs+Happen&qid=1650988907&sprefix=influence+is+your+superpower+the+science+of+winning+hearts%2C+sparking+change+and+making+good+thigs+happen%2Caps%2C78&sr=8-1-fkmr0 (Influence Is Your Superpower: The Science Of Winning Hearts, Sparking Change And Making Good Thigs Happen), Zoe explains that influence does not actually work the way many of us expect and she shows us how to move past popular misconceptions, such as the idea that asking for more will make people dislike you. Today Zoe will share her strategies with us and here is why what she has to say matters profoundly: Zoe teaches smart, kind people to raise money for charity, get elected to political office, fund startups, start movements, save lives, find love, negotiate great deals and job offers, and even get along better with their kids. In other words, she helps people to use their superpower of influence as a force for good. In this episode with Dr. Zoe Chance, you'll discover: -Why business school is NOT the place to learn the intricacies of business...03:20 -How to bring your exciting idea into the marketplace...08:08 -How to overcome the innate fear of asking for help...12:35 -How to change behavior without changing the mind...17:30 -A counterintuitive method to gaining control over situations...31:46 -The biggest misconceptions of possessing influence...36:35 -Ethical influence vs. manipulation...44:00 -Why we should "practice" getting rejected...50:18 -The man who saved the world by saying "no"...57:00 -The gator and the judge analogy...1:04:00 -The essential elements of charisma...1:16:45 -The "Magic Question" that will help you gain more influence...1:24:40 -Zoe's best practice...1:28:50 Resources mentioned: https://www.amazon.com/Influence-Your-Superpower-Science-Sparking-ebook/dp/B093YQP9ND/ref=sr_1_fkmr0_1?crid=3D7CKRMFK7ZQZ&keywords=Influence+Is+Your+Superpower%3A+The+Science+Of+Winning+Hearts%2C+Sparking+Change+And+Making+Good+Thigs+Happen&qid=1650988907&sprefix=influence+is+your+superpower+the+science+of+winning+hearts%2C+sparking+change+and+making+good+thigs+happen%2Caps%2C78&sr=8-1-fkmr0 (Influence Is Your Superpower: The Science Of Winning Hearts, Sparking Change And Making Good Thigs Happen) https://www.amazon.com/Man-Who-Saved-World/dp/B07FGFN152/ref=sr_1_1?keywords=man+who+saved+the+world&qid=1650990181&sprefix=man+who+saved+the%2Caps%2C93&sr=8-1 (The Man Who Saved the World)

Bill Horan talks with Zoe Chance, author of INFLUENCE IS YOUR SUPERPOWER. Zoe will discuss why people think influence is sneaky and manipulative, how influence is fueled by desire, why facts alone are not enough to give you influence and why influence does not work the way you think it does.

Book Recap "Influence Is Your Superpower" By. Zoe Chance5 Things I love about you !"Just the Tip"

Do you know how to use your superpower of influence as a force for good? On this episode of Loud And Clear join us on a conversation with Dr. Zoe Chance. Zoe is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. Her work has been published in The New York Times, BBC and The Economist. She has appeared on CNN, written for Harvard Business Review and has a Ted Talk called How To Make a Behavior Addictive. Zoe has helped Google on how to define food policy and helped multiple companies untangle internal and external problems with the use of influence and persuasion. She talks about the power of NO in order to say YES. On this episode we discuss the power of influence in the context of advertising agencies and the marketing industry. She has a relationship to the ad industry at a professional and even a personal level. Join us as we reframe the role of ad agencies on several topics that range from climate change, ad culture, our business model and the power of reframing your problems to solve them using the art of collaboration. #InfluenceIsYourSuperpower Find Zoe on the links below: Twitter: @ZoebChance www.zoechance.com Guest: Zoe Chance, Author of international bestseller Influence is Your Superpower, Yale SOM prof, climate philanthropist Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

Book Recap "Influence Is Your Superpower" By Zoe ChanceOur Perfect DayMothers Day Ideas"Just the Tip"

On today's show we have a world leading persuasion expert, Zoe Chance who helps great people become more influential. At Yale School of Management, she teaches one of the most popular courses called Mastering Influence and Persuasion. Her research has been published in top academic journals and even Google has used her behavioural economics framework as the basis for their global food policy. Zoe speaks internationally and her TedX talk called ‘How to make a behaviour addictive' went viral. Prior to teaching at Yale, Zoe managed a $200 million segment of the Barbie brand at Mattel and has a doctorate from Harvard Business School. Her new book, Influence is Your Superpower: The Science of Winning Hearts, Sparking Change and Making Good Things Happen, is truly fantastic and every single person should read it. Find Zoe: Website: https://www.zoechance.com/Zoe's book: https://www.amazon.co.uk/Influence-Nice-People-science-getting/dp/178504236XTwitter: @zoebchance See acast.com/privacy for privacy and opt-out information.

Book recap Influence Is Your Superpower by Zoe ChanceNew series "Moments with Marissa""Just the Tip"

From 1 to 10, how would you rate yourself as an influencer? Would you like to improve your strength in this area? And, imagine the people in your life who have been positive influencers. How do you hold them in your mind? What qualities do they have in common? Whether or not you think you are an influencer, you are. And whether or not you think you are influenced by others, you are as well. And, fortunately, when it comes to influence, we can all improve our skills at exerting it and noticing how we are influenced. One of the best people on the planet with whom to discuss this important topic is my new friend, Dr. Zoe Chance (https://www.zoechance.com/). Zoe is one of the most powerful and likable people I've ever met. She is a researcher and a professor of the most popular course taught at Yale School of Management on the topic of influence. She is also the author of a book I absolutely loved and have recommended extensively called Influence is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. I am not alone in my love of Zoe's work and scores of luminaries like Adam Grant and Daniel Pink have endorsed this brilliant book that I believe will make you smile as you get smarter. Zoe's work is not about influencing through manipulation or blindsiding people. Rather, it is about helping people access their authentic truths and reaching their goals through kindness and collaboration. So, listen in, as Zoe and I have a lively talk about how to rock your superpower of influence. Link to her book: https://tinyurl.com/hnvn2w9w

Last week we started our conversation with these words from President Eisenhower, "Leadership is the art of getting other people to do what you want done, but because they want to do it.". We shared some content from the new book by Dr. Zoe Chance, "Influence Is Your Superpower." This week, we touch on another tool for living a life of influence, charisma. This episode will give you an up-close look at how you can be more charismatic and increase your influence with almost anyone.     Marisa is Chief Digital Officer at MACNY. David is Chief Leadership Officer at MACNY and an Executive Director with the Maxwell Leadership.  

Kelly welcomes Yale scholar Zoe Chance back to the podcast to talk about her new book: “Influence is your Superpower: The Science of Winning Hearts, Sparking Change and Making Good Things Happen.” “Transactional influence treats people like objects.” “You attract other people's attention by giving them yours.” “Framing is how spell casting works in the real […]

You may not know the term, but you sure know the use. Diminishing language is using phrases like, "I could be wrong..." or "I was thinking that kinda, maybe we could...." When there is an imbalance of power or status, we pad our ask with a bunch of filler words. Diminishing language makes it confusing and easy to be interrupted & dismissed. Think of the difference in your language when you are brimming with confidence vs. being on an 0-11 streak. When you're on a heater, you get right to the point, but you beat around the bush when you are getting back-handed in Life. Today ends all of that thanks to Zoe Chance's book, "Influence Is Your Superpower." With Chance's help, I'll show you how to get what you want by getting right to the point. Big thanks to Miss Chance. Connect with her here. Watch this episode on YouTube. Please leave a RATING and REVIEW. The ⭐️ show your support. The review shows your ❤️. 

Do you ever feel like you just don't have much influence over others? Not in a negative way, but in a way where you wish people would truly hear you. Sometimes we just need to take a step back and re-evaluate what we are trying to accomplish. Zoe Chance is an expert in influence, the author of the new hit book Influence Is Your Superpower, and also teaches the most popular class on the topic at Yale. She joins us today to share her secrets to positive influence and happiness. She talks about the power of 'no', charisma, and my favorite, the Kindly Brontosaurus technique. During our headline segment, we dive into longevity in financial planning. As people start living longer, what adjustments need to be made to financial plans? We talk about retirement planning and allocations as it relates to living longer lives. We also help answer Jenna's question about saving or spending HSA dollars and Doug shares his influential trivia. Enjoy!

Episode 70Julia is joined by Melina Palmer - a behavioral economist, bestselling author of “What your customers want but can't tell you”, and CEO of The Brainy Business - to discuss why we fail to make rational decisions, the biases of our minds, the science of habit development, the influence of technology on cognitive wellbeing, the behavioral economics for building businesses and social media, the power of gratitude and much more.RECOMMENDATIONRead “Influence Is Your Superpower” https://books.google.at/books/about/Influence_Is_Your_Superpower.html?id=BGwsEAAAQBAJ&source=kp_book_description&redir_esc=yMELINA PALMERThe Brainy Business https://thebrainybusiness.comThe Brainy Business podcast https://thebrainybusiness.com/podcast/The Brainy Business Instagram https://www.instagram.com/thebrainybiz/BEING BETTER Email us podcast.beingbetter@gmail.comVisit our website https://www.beingbetter.infoVisit our Instagram https://www.instagram.com/beingbetter.pod/Visit our TikTok https://www.tiktok.com/@beingbetter_

"An engaging book on the science of encouraging other people to say yes." -- Adam Grant, host of the TED podcast "WorkLife"

How can we become more influential?That's a question that fascinates my guest on this episode, Dr Zoe Chance. She teaches a course on it at Yale and has just published a new book called Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. In our discussion, we explore the simple ways in which we can all be more influential and how that can help us to fulfil our potential.To learn more about Zoe visit her website: https://www.zoechance.com/You'll find Zoe on Twitter: https://twitter.com/zoebchance?s=20For more on Influence Is Your Superpower: https://www.penguinrandomhouse.com/books/603636/influence-is-your-superpower-by-zoe-chance/If you haven't heard the previous episode of the show featuring Professor Vanessa Bohns, then do listen to that here: https://www.humanriskpodcast.com/professor-vanessa-bohns-on-influence/Some of the other things we discuss during the show:Influence by Dr Robert Cialdini - https://www.goodreads.com/book/show/28815.InfluencePredictably Irrational by Professor Dan Ariely - https://danariely.com/books/predictably-irrational/Restauranteur Danny Meyer at Yale - https://www.youtube.com/watch?v=hN0afaCP-rAThe Game by Neil Strauss - https://www.goodreads.com/book/show/900.The_GameFormer US President Jimmy Carter - https://www.cartercenter.org/about/experts/jimmy_carter.htmlTwo articles on poster Prince & his charisma - https://www.forbes.com/sites/ruthblatt/2013/05/28/improve-your-charisma-and-how-prince-did-it/https://www.mirror.co.uk/3am/celebrity-news/how-princes-charisma-helped-him-7814476Former US President Bill Clinton - https://www.clintonlibrary.gov/The Secret Life of Pronouns by James Pennebaker - https://www.secretlifeofpronouns.com/Thinking Fast & Slow by Professor Daniel Kahneman - https://www.goodreads.com/book/show/11468377-thinking-fast-and-slowExplanation of Systems One & Two - https://en.wikipedia.org/wiki/Thinking,_Fast_and_SlowJonathan Haidt's Elephant & Rider analogy - https://www.creativehuddle.co.uk/post/the-elephant-and-the-riderZoe's tweet on why she doesn't use the Elephant & Rider - https://twitter.com/zoebchance/status/1099743978868654081Jessica Calarco's research on kids asking for help - https://journals.sagepub.com/doi/full/10.1177/0003122411427177Illusionist Derren Brown - https://derrenbrown.co.uk/A video on the paperclip challenge introduced by Zoe - https://www.youtube.com/watch?v=CEmNmMpBJN0The Luck Factor by Richard Wiseman - https://richardwiseman.wordpress.com/books/Apple CEO Tim Cook - https://www.apple.com/uk/leadership/tim-cook/Former US President Barack Obama - https://barackobama.com/

Zoe Chance is a Harvard-trained behavioral scientist who draws on groundbreaking research in behavioral economics, neuroscience, and psychology. On this episode Zoe will show you how to effect change that's meaningful, durable, and contagious!  Zoe is also the author of the new book, INFLUENCE IS YOUR SUPERPOWER which is as thought-provoking as it is enjoyable. You were born influential. But then you were taught to suppress that power, follow the rules, wait your turn, and not make waves. But influence is the secret sauce that brings great ideas to life and makes people want to say yes to you. Used intelligently, it's like a superpower that can make good things happen. And Zoe will help you develop that power. Watch on YouTube Transcript  *Register for my Ask Me Anything Zoom Call on February 1st! Click Here to Signup Get exclusive access to Masterworks by clicking HERE Subscribe to my Momentum Monday Newsletter Connect with us! Whatgotyouthere Sponsors Masterworks NuSkool Snacks Collagen Protein Bars https://nuskoolsnacks.com/

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance, author of Influence Is Your Superpower, shares how to rediscover the superpower that brings great ideas to life.

How far can influence take you? How can you be influential, while being ethical in the process? Yale Professor of Marketing Zoe Chance shares information on this topic, and is author of the book Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. Professor Chance studies and teaches […] The post 330: Zoe Chance | Having Ethical Influence On Others In “Influence Is Your Superpower” appeared first on The Armen Show.

Today's guest is Zoe Chance.Zoe is one of the world's foremost researchers and speakers on ethical influence and persuasion. She's a beloved Yale professor who teaches the most popular course at the School of Management: Mastering Influence and Persuasion.Her new book, Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen, is based on that course.Zoe is also a dear friend and collaborator who helped me craft my now famous TEDx talk back in 2015. She is the first ever repeat guest on this podcast, having joined me way back in Season 1 when this show was called One New Person.Interestingly, that interview came at a time when Zoe was at the very crossroads that eventually led to this book. And that's where this conversation picks up.We spoke about doing what you love, how to write an academic book that feels conversational and friendly, and why the book had to change completely in response to COVID. Diving into the book itself we focused largely on the power of framing as a tool of influence, which includes a discussion of mind readers, magicians, and gorillas. We also touched on how timing can be used to positively influence someone, and offer advice on how to stop turning people off by asking to “pick their brain” or “buy them a cup of coffee.”Finally, Zoe offers one critical piece of advice to young professionals trying to navigate this crazy, ever-changing world.I had the honor of reading Influence Is Your Superpower cover to cover as an advance publisher's copy, and my one-sentence review is:This book is Robert Cialdini for the kindness generation.Grab your copy of Influence Is Your Superpower here: https://amzn.to/3qX4WrU Connect with Zoe:https://ZoeChance.comhttps://www.linkedin.com/in/zoebchance/

Today I am very excited to introduce you to Dr. Zoe Chance. She got her Ph.D. in marketing at Harvard and has taught at Yale's School of Management for over 10 years. She has done a TEDx on how to make behavior addictive, and has been featured on NBC News, CNN, The Wall Street Journal, New York Times, Forbes, Washington Post, Fast Company and so many more amazing places. She is here today to discuss her fantastically awesome new book, Influence Is Your Superpower, which officially comes out on February 1, 2022. I had the honor of reading this book early and let me tell you, you want this book. Hit pause, go place your order and come on back to listen to the conversation. Listen in as we talk about how you can actually have fun in your work and break the rules a little. We also talk about Zoe's “No” challenge and her magic question. So much goodness… you don't want to miss it!  Show Notes: [00:43] Today I am very excited to introduce you to Dr. Zoe Chance. She got her Ph.D. in marketing at Harvard and has taught at Yale's School of Management for over 10 years. [03:02] Zoe shares about herself and how she got into the world of behavioral science. She teaches at Yale's School of Management and the book that she wrote is based on the course she teaches (the most popular in the business school!).  [05:57] Rejection doesn't kill you. If you are not getting rejected it means you are playing small.  [07:27] “No” is so hard for people to say and it is so hard for people to hear.  [08:24] When we are comfortable saying no we are helping other people be more comfortable saying no.  [09:36] “‘No.' is a complete sentence. ‘No, thank you.' is a polite complete sentence.” [11:32] Why it is empowering to just say, “No, thank you.” [12:10] She has her students do a 24-hour “No” challenge where for 24 hours they say no to everything and everyone. The results are always surprising. [14:18] Nobody is going to dislike you for asking for something or rejecting a request if you do it in a warm way.  [16:49] If you have shorter chapters between your longer ones rather than a smaller number of long chapters, the book feels easier to read so you get more momentum going through.  [17:37] We're setting people's expectations and influencing their experiences by the names and frames that we give.  [19:55] In her book, Zoe wanted her readers to know that they don't have to do things the way everyone else is doing them and you can question all the norms and rules and do the thing that feels good and is fun to you.  [20:26] Zoe shares about her visit to the Harry Potter Studios outside of London and the impact it had on her. Melina chimes in with her experience as well! [23:06] If you ever have a chance to do the London Harry Potter Studio tour Zoe and Melina both highly recommend it.  [24:17] Zoe shares about the psychological illusionist Derren Brown.  [26:28] In The Invisible Gorilla, you are focusing on one thing which is asking your brain to ignore everything else.  [27:27] Magicians are masters at directing attention and framing what we pay attention to.  [29:54] The Apocalypse, is Derren (and Zoe's) favorite show of his. He persuades the friends and family of a selfish loser to have him believe the end of the world is happening and there is a zombie apocalypse. He steps up as a hero.  [31:31] People want to say yes to you.  [33:45] The magic question is “What would it take?” [34:36] When the other person tells you what it would take, they're implicitly committing to supporting that outcome if you follow the road map.  [36:32] Zoe's book, Influence Is Your Superpower is a personal journey of transformation to becoming someone that people want to say yes to.  [38:22] Melina shares her closing thoughts.  [39:03] When you are having fun people can sense it and it makes them more likely to be attracted to what you're doing. [40:04] I challenge you to take Zoe's “No” Challenge – say no to everything for the next 24 hours (after you buy her book of course-ha!).  [42:06] If you enjoy the experience I've provided here for you, will you share about it? That could mean leaving a rating/review or sharing the episode with a friend (or 10!) Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Zoe Chance is an assistant professor of marketing at the Yale School of Management. Prior to Yale, she managed a $200 million segment of the Barbie brand at Mattel. In February, she's releasing her first book: Influence Is Your Superpower.In this episode, we talk about Zoe's winding road to becoming a business school professor, the class she teaches at Yale on influence and persuasion, and the insights she shares in her upcoming book. For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/influence-is-your-superpower-with-zoe-chance/Check out my new audio course on Knowable: "The Science of Persuasion."Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

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