Kaya Cast

In this episode of Kaya Cast, host Tommy Truong sits down with Marianne Cursetjee, founder of Alibi, to share a candid look at building a multi-state cannabis business from the ground up. Marianne reveals how her e-commerce and marketing background shaped a data-driven, yield-focused cultivation operation, the missteps that taught her to hire the right people, and the realities of growing through price compression in Oregon while expanding asset-light into New York. Learn how two very different markets shape product strategy—from bulk indoor flower in Oregon to packaged pre-rolls and vapes in New York—and how Alibi balances branding, packaging, and IP with regulatory and cost realities. She also explains the alibi brand story, seasonal launches like a spiced apple vape, and the hard-won lessons of leadership, scaling, and staying nimble in a rapidly evolving industry. Meet Mary Cursetjee, a passionate advocate for the cannabis industry and the founder of GreenLeaf Solutions, a leading consulting firm specializing in cannabis business strategy and operations. With over 10 years of experience in the industry, Mary has become a trusted expert and thought leader in the ever-evolving world of cannabis legalization and regulation.Mary's journey in the cannabis industry began with her involvement in the medical marijuana movement, where she witnessed the power of this plant to positively impact people's lives. This sparked her passion for educating others and advocating for responsible and sustainable business practices in the cannabis space.As the founder of GreenLeaf Solutions, Mary works closely with cannabis businesses of all sizes, from startups to established companies, to help them navigate the complex regulatory landscape and achieve long-term success. Her expertise in compliance, licensing, and operations has earned her a reputation as a go-to resource for cannabis entrepreneurs and investors.Mary is also a highly sought-after speaker and has been featured on numerous panels and podcasts, sharing her insights on the latest industry trends and best practices. She is a firm believer in the power of networking and collaboration and is always eager to connect with other professionals in the cannabis space.With her extensive knowledge and experience, Mary is a valuable asset to any cannabis business looking to thriveFind out more about Alibi at:https://alibi.co/https://www.linkedin.com/in/mcursetjee/https://www.linkedin.com/company/alibi-co/ 00:00 Introduction to Kaya Cast00:42 From E-commerce to Cannabis Cultivation01:30 Starting the Cultivation Journey02:05 Building the Right Team03:20 Challenges and Learning Curves08:03 First Harvest and Early Struggles09:59 Navigating Market Changes13:46 Expanding to New York19:13 Oregon Market Challenges22:03 Navigating Business Challenges25:08 The Importance of Yield25:43 Quality vs. Quantity27:11 Market Trends and Consumer Preferences28:18 Different Approaches in Oregon and New York33:39 The Story Behind the Brand 'Alibi'40:04 Seasonal Products and Future Plans41:17 Where to Find Alibi #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of Kaya Cast, host Tommy Truong sits down with George Breiwa, founder of DynaVap, the pioneering mechanical vaporizer that bakes rather than burns. George recounts the origin story—from a 2012 realization that electronics add cost and complexity, to a simple, battery-free device designed for mass affordability. Learn why it's called DynaVap (no electronics, no batteries) and how a basement prototype evolved into a global product with a devoted community.George walks us through the rollercoaster startup journey: a $16,000 tooling hurdle, crowdfund setbacks, PayPal freezes, and high‑risk merchant accounts. He shares how he pivoted to direct-to-consumer pre-orders, built an early adopter fan base, and used forums and video content to educate a curious market about baking over burning.A pivotal shift came with modular components and open collaboration. A notable partnership with Ed's TT yielded titanium ovens and wood stems, creating a plug‑and‑play ecosystem—the DynaVapVerse—that invites makers to contribute their own flavor and accessories, expanding the brand far beyond its core product.From scaling manufacturing in‑house to ensuring consistent quality, George reveals how international sales became a cornerstone of resilience (40–45% of production exported) and how a culture of gratitude and persistence keeps the team moving forward.If you're building a cannabis brand or evaluating product strategy, this episode is a masterclass in invention, community-building, and scalable entrepreneurship—with practical takeaways you can apply to growth and operations. Stay tuned for part two as we dive deeper into the DynaVap journey.  Find out more about DynaVap at:https://www.dynavap.com/en-ca?srsltid=AfmBOorUjTQH9JnBSvrmepq96r-eC8rTgoD_wSr4bxSiIDv8E-oeFbdKhttps://www.linkedin.com/in/george-breiwa-19443114/https://www.linkedin.com/company/dynavap/ 00:00 Introduction to the Podcast00:11 The Origin of DynaVap02:09 The Mission to Create an Affordable Vaporizer03:12 The Technology Behind DynaVap06:12 Personal Background and Passion for Engineering08:36 Early Prototypes and Challenges14:21 Crowdfunding Journey and Setbacks21:22 Navigating Payment Processing Issues23:58 Building a Community and Marketing Strategy28:31 Engaging Early Adopters29:24 The Value of First Customers30:25 Product Evolution and Feedback32:25 Collaborations and Innovations35:04 Pursuing Passion and Creativity36:54 Overcoming Business Challenges44:38 Building an International Market49:23 Distribution and Manufacturing Decisions52:35 Concluding Thoughts and Future Plans #kayacast #cannabis #tips #dispensaries #business #podcastDynaVap, mechanical vaporizer, battery-free vaporizer, cannabis hardware innovation, George Breiwa, thermal extraction, analog vaporizer, flame-powered vaporizer, vape without batteries, dry herb vaporizer, sustainable cannabis tech, cannabis engineering, vaporizer design, invention story, startup journey, crowdfunding cannabis products, cannabis entrepreneurship, direct-to-consumer cannabis brand, cannabis manufacturing, cannabis product development, cannabis startup strategy, cannabis community building, vaporizer enthusiasts, modular vaporizer, titanium vaporizer, wood vaporizer stems, Ed's TT collaboration, DynaVapVerse, open-source cannabis accessories, cannabis ecosystem, vaporizer components, cannabis product innovation, international cannabis sales, cannabis export strategy, startup resilience, business growth, brand storytelling, cannabis product marketing, community engagement, early adopters, customer loyalty, cannabis operations, product scalability, cannabis hardware market, cannabis engineering innovation, cannabis technology, vaporizer quality control, cannabis hardware startup, creative product design, entrepreneurship podcast, cannabis innovation podcast, Kaya Cast, and cannabis business insightsClick here to watch a video of this episode. Click here to view the episode transcript.

On this episode of Kaya Cast, host Tommy Truong sits down with Noel Burkman, co-founder of StrainBrain, to explore how AI and advanced data science are reshaping cannabis retail. Noel explains StrainBrain's meta-analytic approach - combining COAs, consumer sentiment, regional preferences, and product data - to move beyond generic marketing toward personalized, needs-based recommendations. Learn how their four foundational questions - how do you want to feel, how you want to consume, how strong do you want it, and what problem are you solving - help budtenders normalize education, build trust, and guide shoppers to the right product. They discuss segmentation strategies that target the growth opportunities of health-minded, 45+ consumers as well as wellness outcomes like better sleep, focus, and pain relief, and how to expand a dispensary's reach without relying on price cuts. The conversation covers practical deployment - easy website or kiosk integrations, loyalty program tie-ins, and a closed-loop feedback loop to continually refine messaging and offers. They also contrast cannabis and hemp marketing, explain how StrainBrain plans to scale its data-driven engagement, and share actionable ideas for dispensaries to boost frequency, wallet share, and loyalty through a more personal, wellness-focused shopping experience.With a background in finance and marketing, Noel has a unique understanding of the business side of the cannabis industry. He has helped numerous companies navigate the complex legal and financial landscape of the industry, allowing them to achieve success and sustainable growth.As a thought leader in the cannabis space, Noel is a sought-after speaker and has been featured in various industry events and publications. He is also the host of the popular podcast, "Cannabis Conversations," where he interviews top professionals and entrepreneurs in the cannabis industry.In addition to his work with Green Leaf Consulting, Noel is also a passionate advocate for cannabis legalization and education. He is a member of several cannabis advocacy groups and regularly volunteers his time to educate the public about the benefits of cannabis.Noel's extensive knowledge and experience in the cannabis industry make him a valuable guest on any cannabis business podcast. He is dedicated to helping businesses thrive in this rapidly growing and ever-changing industry, and his insights and expertise are sure to provide valuable insights for listeners.Find out more about StrainBrain at:https://www.strainbra.in/https://www.linkedin.com/in/noelburkman/https://www.linkedin.com/company/strainbrain/ 00:00 Introduction to Kaya Cast00:11 Journey into Cannabis Tech01:19 Consumer Education in Cannabis02:56 Targeting Health and Wellness04:24 Segmentation and Marketing Strategies06:28 Challenges in Dispensary Operations08:15 StrainBrain: Enhancing Customer Experience11:33 Future of Cannabis Marketing17:56 Data-Driven Product Development22:05 Understanding Regional Preferences in Retail22:49 Strategies for Increasing Retail Sales23:50 Creating Awareness and Marketing Creativity26:43 Leveraging Technology for Customer Engagement29:56 Implementing AI in Retail Environments34:41 Enhancing Customer Experience and Loyalty41:06 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcastcannabis retail technology, AI in cannabis, StrainBrain, cannabis data analytics, dispensary software, cannabis personalization, predictive retail analytics, cannabis machine learning, budtender education tools, cannabis business strategy, dispensary marketing, cannabis loyalty programs, cannabis consumer insights, cannabis segmentation, cannabis for wellness, cannabis for sleep, cannabis for pain relief, cannabis for focus, cannabis product recommendations, terpene data, cannabis COAs, cannabis sentiment analysis, cannabis marketing automation, dispensary innovation, data-driven cannabis, cannabis consulting, cannabis entrepreneurship, cannabis industry trends, AI-powered dispensary, cannabis retail operations, cannabis product discovery, dispensary customer engagement, cannabis brand loyalty, cannabis technology startups, cannabis predictive modeling, cannabis recommendation engine, dispensary optimization, cannabis growth strategy, cannabis market intelligence, cannabis product differentiation, wellness cannabis products, cannabis e-commerce integration, AI for retail, cannabis CRM systems, data science in cannabis, cannabis education, cannabis brand trust, cannabis user experience, cannabis innovation podcast, dispensary management tools, consumer-driven cannabis retail, personalized cannabis shopping

On this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Adelia Fakhri, co-founder of Blunt Brunch and EventHi, to explore how smart events can help cannabis brands launch, grow, and scale. From Blunt Brunch's origins as intimate, women-focused conversations to EventHi's evolution into a nationwide platform that powers cannabis-focused events, we dive into practical, battle-tested strategies for dispensaries and cannabis brands to build community, generate leads, and create memorable experiences. Learn how to set clear goals, pick the right audience, and design pre- and post-event touchpoints that actually convert. We discuss budgeting for early events, leveraging sponsors and partners, and the post-event surveys that turn attendees into loyal customers, all while navigating the unique banking and compliance hurdles of cannabis. Adelia shares lessons from iconic experiences like Sushi and Doobie and high-profile gatherings around MJ Biz Con, plus tips on venue selection, pacing, and scaling from small gatherings to large festivals. If you're considering using events as a distribution channel, this episode is packed with actionable tactics you can apply today. Find more about EventHi at eventhi.io and Blunt Brunch at bluntbrunch.com, and connect with Adelia Fakhri on LinkedIn and Instagram. Adelia Carrillo is a leading expert in the cannabis industry, with over 15 years of experience in marketing and business development. She is the founder and CEO of Direct Cannabis Network, a media platform dedicated to providing the latest news and insights in the rapidly growing cannabis industry.With a background in traditional marketing, Adelia recognized the potential of the cannabis industry early on and has been a trailblazer in the space ever since. She has been featured in numerous publications such as Forbes, Entrepreneur, and the Huffington Post, and has been a speaker at prominent industry events including the Cannabis World Congress and Business Expo.As a guest on our cannabis business podcast, Adelia will bring a wealth of knowledge and expertise in the areas of marketing, branding, and business strategy within the cannabis industry. She is passionate about helping businesses succeed in this emerging market and has a deep understanding of the unique challenges and opportunities within the cannabis space.With her extensive experience and impressive track record, Adelia is a highly sought-after speaker, advisor, and consultant within the cannabis industry. She will undoubtedly provide valuable insights and perspectives for our listeners on the evolving landscape of cannabis business.Find out more about EventHi & Blunt Brunch at:https://bluntbrunch.com/https://www.linkedin.com/in/adeliacarrillo/https://www.linkedin.com/company/bluntbrunch/ 00:00 Introduction to the Podcast00:21 Founding Blunt Brunch01:10 EventHi and Blunt Brunch Collaboration04:13 Creating Successful Events11:59 Setting Goals for Events16:10 Post-Event Strategies21:32 Challenges in Cannabis Event Planning24:39 Event High's Early Days and Beta Launch25:33 Impact of COVID-19 on Event High25:53 Most Successful Events on Event High28:42 Leveraging Event High for Large Events29:52 New Features and Enhancements on Event High34:08 Challenges in the Cannabis Event Industry36:59 Upcoming Events and Planning Strategies44:44 Building a Strong Community46:31 Where to Find Adelia Fakhri #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of Kaya Cast, host Tommy Truong sits down with Mark Kazinec, founder of Best in Grass, to share the founding story behind the cannabis competition that puts everyday consumers in the judging chair. Mark traces his path from traditional marketing and High Times to building a nationwide, consumer‑driven awards platform that makes cannabis contests inclusive, transparent, and data‑rich. He explains how the pandemic sparked the shift from the exclusive Cannabis Cup model to a People's Choice format with thousands of judges across states, and how Best in Grass pairs brand validation with retailer activation and an Oscars‑style awards gala. We break down the mechanics: how judge kits work, the two month judging window, QR coded packaging, and the scoring rubric that captures aesthetics, aroma, effects, and terpene notes, plus demographic insights. Mark also details the retailer advantage, including exclusive store participation, in‑store assets, judge credits that drive post show traffic and loyalty, and how the program scales across 10 states and counting. The conversation covers the tech roadmap, from a Yelp‑like platform to reviews and recommendations, and how brand data helps improve products and how stores discover winning products. If you're a cannabis brand or retailer seeking honest feedback, measurable results, and real world exposure, this episode offers a practical, behind‑the‑scenes look at Best in Grass and what's next for the team. Find out more about Best in Grass at:https://bestingrass.io/https://www.linkedin.com/in/mark-kazinec-3148b82b/https://www.linkedin.com/company/bestingrass/ 00:00 Introduction and Guest Welcome00:15 Mark's Background and Career Journey01:10 Transition to High Times and People's Choice Model03:49 Founding Best in Grass05:22 Challenges and Successes of Best in Grass15:54 Building a Tech Platform and Expanding22:03 Loyalty Program and Award Show Benefits23:58 Retailer Kit Sales and Distribution26:21 Brand Participation and Benefits32:44 Judging Process and Consumer Involvement37:53 Upcoming Events and Expansion Plans #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Warren Harasz, Chief Compliance Officer at Cannaspire, an end-to-end cannabis consulting firm that helps operators license, design SOPs, source vendors, build facilities, and stay compliant. Warren brings 18 years of cultivation experience and a professor's approach to turning complex regulations into practical, living playbooks. The conversation covers how to get SOPs off the shelf and into daily operations—from employee handbooks and disciplinary policies to state and municipal reporting—and why consistency in enforcement is essential to avoid costly lawsuits. Learn why cannabis-specific templates are scarce, how to write flexible SOPs that survive equipment changes, and the art of rolling out policies with buy-in from the GM and operations leaders. The episode also dives into staffing strategies before opening (lean staffing, six weeks of prep, two weeks of onboarding), how often to audit and update SOPs (annual reviews and triggers like code changes or new processes), and who should own SOPs in cultivation, manufacturing, and retail. Practical, actionable guidance for dispensaries aiming to scale while staying compliant. For more, visit cannaspire.com. Find out more about Cannaspire at:https://cannaspire.com/https://www.linkedin.com/in/warren-harasz-72a022b0/https://www.linkedin.com/company/35626647/ 00:00 Introduction and Guest Welcome00:06 Cannaspire's Role and Services01:08 Warren's Background and Industry Experience02:38 Key Processes for New Cannabis Operators02:47 Importance of Employee Management03:52 Creating Effective SOPs07:23 Compliance and Regulatory Considerations09:06 Operationalizing SOPs15:58 Reviewing and Updating SOPs29:51 Hiring and Training Best Practices38:28 Final Thoughts and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of Kaya Cast, host Tommy Truong sits down with Carl Giannone, co founder of Trade Roots, the Massachusetts based pioneer behind the first vertically integrated social equity cannabis company. Carl walks us through his unlikely pivot from Wall Street to cannabis after a seed deck landed on a Thursday, and how that idea became a business spanning cultivation, manufacturing services and retail. He shares the hard lessons learned along the way, from thinking that good weed sells itself to the realities of vertical integration, cash flow, and cost of goods. The conversation dives into why manufacturing services became the biggest revenue driver, why marketing and branding matter even for a commodity, and how to obsess over your customer and your KPIs in a highly regulated, price sensitive market. You'll hear blunt advice for operators at any stage: tighten costs early, get product on the shelf to create cash flow, and stay relentlessly focused on the brand and the customer. Carl also offers a pragmatic view of the industry's future, including federal legalization, interstate commerce, craft style products, and what it means for new market entrants. If you are launching or growing a cannabis business, this episode is packed with real world, experience driven insights from someone who has lived every challenge. Find out more about Trade Roots at:https://shop.traderoots.buzz/location/trade-roots/https://www.linkedin.com/in/carlgiannone/https://www.linkedin.com/company/trade-roots-ma/ 00:00 Introduction to Kaya Cast00:16 From Wall Street to Cannabis01:35 The Birth of a Vertically Integrated Cannabis Business03:39 Challenges and Learning Curves06:43 Entering the Cannabis Market12:24 Mistakes and Lessons Learned21:32 Navigating the Cannabis Industry27:00 The Value of Early Investment in Business27:23 Challenges in the Cannabis Market29:31 Advice for New Cannabis Entrepreneurs32:07 The Future of Cannabis Regulations44:30 Creative Problem Solving in the Cannabis Industry48:25 Final Thoughts and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

Krysta Jones, founder of The High Country Girls and leader of The Highly Connected, shares the real-world playbook for building cannabis brands that endure. From her organic start in Colorado to expanding across the U.S., Krysta explains how authentic community and a sharp focus on niche can beat broad, hype-driven marketing. Learn how to cultivate a tribe of rabid fans, leverage events and grassroots strategies, and build a personal brand that delivers a consistent customer experience. The conversation covers participation over pursuit, running events with intentional follow-through, and measuring success through data, CRM, and post-event engagement. Krysta breaks down the unit economics of events, budgeting guidance (a starting point of five to ten thousand dollars monthly in marketing), and how to scale without diluting impact. She also explains how she collaborates with mom-and-pop brands, public companies, and investors, and how The Highly Connected helps pair the right partners for long-term value. If you're a cannabis brand, retailer, or marketer aiming to grow sustainably, this episode offers a practical framework for community-building, profitable partnerships, and lasting growth.Thanks to your support, we've been nominated for the Emjays for Content Creator of the Year! Vote for Tommy Truong here: https://a.cstmapp.com/promotions/participate/1000967/287542 Find out more about THC Girls & The Highly Connected at:https://www.thehighcountrygirls.com/https://www.linkedin.com/in/krysta-jones-860b50132/https://www.linkedin.com/company/thc-girls/ 00:00 Introduction and Welcome00:09 Building Brands and Community00:37 Effective Marketing Strategies02:50 Starting a Brand in Today's World05:13 Importance of Personal Branding05:35 Challenges in the Cannabis Industry06:39 Participation and Support in Business08:33 Understanding and Developing Your Brand11:50 Working with Different Business Stages14:19 The Organic Growth of THC Girls19:39 Expanding to New Markets22:40 Event Hosting and Follow-Through24:57 Effective Networking Strategies25:38 Unit Economics of Hosting an Event26:09 Budgeting for Marketing Success28:39 Building Long-Term Partnerships34:29 Event Follow-Up Strategies41:21 Leveraging Technology for Event Success44:59 Conclusion and Final Thoughts #kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of Kaya Cast, Tommy Truong continues the conversation with Ernest Toney, founder of BIPOCann, about the critical topic of raising capital for cannabis businesses. Ernest shares practical insights on crafting concise and compelling pitch decks that clearly articulate your market opportunity, competitive edge, team, financial projections, and use of funds—essential elements that resonate with investors. They dive into the importance of framing your business in a way that de-risks the investment and reflects genuine market research. Ernest also discusses the persistence needed during fundraising, often requiring dozens of investor meetings, and how this process sharpens your business understanding. Finally, Ernest touches on the importance of entrepreneurial mindset, continuous learning, and mental resilience in navigating the challenges of growing a cannabis company. Whether you're seeking funding or simply refining your business strategy, this episode offers invaluable guidance for social equity applicants, startups, and seasoned operators alike. Connect with Ernest at BIPOCann.com or on LinkedIn to learn more and jumpstart your cannabis business journey. Find out more about BIPOCann at:https://bipocann.com/https://www.linkedin.com/in/ernestltoney/https://www.linkedin.com/company/bipocann/ 00:00 Introduction and Recap of Part One00:54 The Science of Raising Money01:37 Creating an Effective Pitch Deck07:52 Understanding Your Market and Competition13:30 The Reality of Raising Capital17:17 Final Thoughts and Advice for Entrepreneurs20:50 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

In this insightful episode of Kaya Cast Podcast, host Tommy Truong sits down with Ernest Toney, founder of BIPOCann, to explore the journey of building a cannabis-focused business that champions social equity licensees. Ernest shares his transition from working with major cannabis trade shows to launching BIPOCann during the pandemic, driven by a passion to support underrepresented entrepreneurs navigating the complex cannabis industry. They dive deep into the unique challenges startup and scaling cannabis businesses face—especially those related to licensing, financing, marketing, and managing unexpected regulatory hurdles. Ernest offers valuable advice on goal setting, prioritizing impact-driven work, and building strong community support to achieve sustainable growth. Plus, hear about BIPOCann's successful mentorship accelerator programs and impactful stories of businesses securing funding and winning pitch competitions. Whether you're just launching or looking to scale your cannabis venture, this episode is packed with practical insights to help dispensaries and cannabis brands thrive in a dynamic market. Tune in and learn how to position your cannabis business for long-term success! Find out more about BIPOCann at:https://bipocann.com/https://www.linkedin.com/in/ernestltoney/https://www.linkedin.com/company/bipocann/ 00:00 Introduction and Welcome00:15 Ernest's Background and Journey into Cannabis Industry02:48 Challenges and Opportunities in the Cannabis Industry04:54 The Evolution of BIPOCANN06:40 Supporting Social Equity License Holders09:01 Helping Startups vs. Scale-ups13:58 Common Challenges for New Cannabis Entrepreneurs22:08 Strategic Planning and Goal Setting40:47 Access to Capital and Funding46:20 Conclusion and Next Episode Teaser #kayacast #cannabis #tips #dispensaries #business #podcast

In this eye-opening episode of the Kaya Cast Podcast, host Tommy Truong sits down with Josh Swider, co-founder and CEO of Infinite Chemical Analysis Labs, to uncover the complex and often misunderstood world of synthetic cannabinoids in the cannabis and hemp industries. Josh draws on over a decade of experience as an analytical chemist to explain how synthetic cannabinoids like Delta-8, Delta-9, THCP, and others are created, the safety risks posed by unknown byproducts, and why many products on the market today may not be derived from actual plants. They discuss the challenges facing regulators, how consumers can distinguish synthetic versus natural cannabinoids, and the alarming lack of enforcement and safety standards—especially in states without legalized cannabis. Josh also shares practical advice for extraction businesses on improving yields and maintaining quality through rigorous testing and process control. This episode is a must-listen for dispensary owners, manufacturers, and cannabis professionals committed to product safety, consumer education, and the future of a responsible cannabis industry. Find out more about Infinite Chemical Analysis Labs at:https://infinitecal.com/michigan/https://www.linkedin.com/in/joshua-swider/https://www.linkedin.com/company/infinitecal/?viewAsMember=true 00:00 Introduction to Kaya Cast00:22 Meet Josh Swider: Background and Expertise01:04 The Evolution of the Hemp Industry02:00 Synthetic Cannabinoids: A Growing Concern05:37 The Chemistry Behind Synthetic Production09:25 Safety and Regulation in Synthetic Cannabinoids14:09 Consumer Awareness and Industry Challenges20:37 Regulatory Landscape and Future Outlook22:29 The Importance of Buying from the Right Vendor23:11 Dangers of Mislabeling and Contaminants24:56 Legal and Regulatory Challenges26:41 Health Risks and Synthetic Compounds29:19 Trusted Providers in the Hemp Beverage Industry31:27 Safety Concerns in Synthetic Production36:31 Improving Extraction Yields42:32 Final Thoughts and Industry Standards #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Anne Forkutza from BioTrack to unpack New York's groundbreaking seed-to-sale system rollout and what it means for cannabis cultivators, processors, and retailers. Anne shares critical timelines for integration, explains how unique 16-digit digital ID tags work, and offers practical advice on how businesses can prepare for compliance and avoid costly mistakes. They also dive into the transformative role AI is playing in the cannabis industry—from streamlining workflows and training to elevating marketing and customer service with virtual budtenders. Whether you're navigating changing regulations or exploring cutting-edge tech to scale your cannabis business, Anne's insights and BioTrack's resources provide must-know guidance to set you up for success. Tune in to learn how to leverage technology and team collaboration to thrive in this evolving market. Find out more about BioTrack at:https://biotrack.com/https://www.linkedin.com/in/anneforkutza/https://www.linkedin.com/company/biotrackthc/ 00:00 Introduction and Setting the Scene00:13 New York Cannabis Industry Updates00:45 BioTrack's Seed-to-Sale System Rollout02:31 Steps for Cannabis Licensees03:05 Support and Training for BioTrack Users08:32 Importance of Accurate Inventory Management17:49 Leveraging AI in the Cannabis Industry19:36 Practical AI Applications and Personal Experiences27:44 Future of AI in Cannabis and Final Thoughts37:35 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Dan Serard, partner at Cannabis Creative Group, to dive deep into building a strong cannabis dispensary brand and marketing strategy from the ground up. Dan shares expert insights on when dispensary owners should start thinking about branding—highlighting the importance of beginning early, ideally months before opening day. They explore how to craft a compelling brand identity that goes far beyond just a logo, emphasizing the critical role of messaging, customer experience, and consistency across all touchpoints. Listeners learn about foundational marketing essentials such as developing a native e-commerce website, the power of SEO and Google My Business for driving foot traffic, and the strategic use of email, SMS, and social media marketing. Dan breaks down what a successful launch campaign looks like and offers practical advice on balancing customer acquisition and retention efforts post-opening. The conversation also touches on navigating emerging technologies like AI-driven search and the importance of ongoing SEO management for sustained growth.Whether you're a new dispensary owner seeking guidance on branding or a seasoned operator wanting to sharpen your marketing approach, this episode is packed with actionable strategies to help you build a memorable brand, attract loyal customers, and thrive in the ever-evolving cannabis market. Find out more about Cannabis Creative Group at:https://cannabiscreative.com/linkedin.com/in/dserardlinkedin.com/company/cannabis-creative-group/ 00:00 Introduction and Welcome00:21 Starting Your Marketing Strategy Early01:57 Developing Your Brand Identity04:30 Integrating Brand Identity with Retail Experience05:48 Importance of Consistency in Branding10:12 Long-term Brand Planning11:07 Top Tips for Creating a Brand16:49 Launching Your Marketing Campaign21:36 Navigating Modern Marketing Challenges23:31 The Importance of SEO in Business24:29 Setting Up a Retail Website: Must-Haves and Best Practices26:25 Navigating Online Ordering and Delivery Systems28:09 Optimizing Your Website for SEO31:24 Creating an Effective SEO Strategy38:04 The Role of PR in a Successful Business Launch41:39 Driving Traffic and Revenue Post-Launch45:04 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

Running a dispensary isn't just about selling cannabis — it's about creating a brand that people trust, love, and recommend. In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Christa Peay from Greenery Spot in Johnson City, NY, to talk about how they built one of the most community-connected dispensaries in the state.Christa shares:- How strategic partnerships with local businesses — from coffee shops to yoga studios — drive awareness.- Ways to normalize cannabis by linking it to everyday life and wellness.- How to leverage local media, events, and word-of-mouth to build a loyal customer base.- Real stories of customers whose lives were changed through safe, legal cannabis.From navigating stigma to collaborating with breweries, sports teams, and farmers, Christa reveals how Greenery Spot keeps momentum in a saturated market by focusing on education, relationships, and authenticity.If you're in cannabis retail, community marketing, or just love a great entrepreneurial story, this episode is packed with actionable takeaways.

In this special solo episode of the Kaya Cast Podcast, host Tommy Truong reflects on reaching the halfway mark of the podcast's third year, sharing invaluable insights from his experience working with dispensaries and cannabis businesses. Tune in as Tommy discusses key strategies for scaling operations, common costly mistakes to avoid, and exciting plans ahead for Kaya Cast. Plus, hear about the upcoming summer break and how you can continue to recognize your team members through the Budtender Spotlight Awards at KayaPush.com. Whether you're launching or growing your cannabis business, this episode is packed with lessons to help you thrive. We'll be back with fresh episodes on August 12th—don't miss it! Find out more about Kaya Cast at:https://www.kayapush.com/podcasthttps://media.licdn.com/dms/image/v2/D5603AQEg4rNR2Mp_xg/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1715889002306?e=1758153600&v=beta&t=fSUsJlqeNMY-XENWpdrTHT7NCaMTA2oCWUGFcRP_glohttps://www.linkedin.com/company/kayapush/posts/?feedView=all 00:00 Introduction and Podcast Milestone00:30 Upcoming Episodes and Solo Plans00:57 Summer Break Announcement01:12 Budtender Spotlight Awards01:22 Closing Remarks and Next Episode Date #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy sits down with Haley Glover, a seasoned security expert with over 13 years in the cannabis space, to uncover the costly mistakes dispensary owners make during build-outs. From regulatory nightmares in Minnesota to the importance of backup generators and choosing the right security partner, Haley drops insider knowledge on how to stay compliant, save thousands, and avoid opening delays. If you're starting your first dispensary—or scaling your operation—this is a must-listen for staying ahead of security headaches and regulatory red tape.

On this episode of the Kaya Cast Podcast, Tommy Truong sits down with Justin Johnson, founder of BudsFeed and Managing Partner at Dyspensr, to explore the evolving cannabis accessories market and how dispensaries can leverage it for growth. Justin shares the origin story of BudsFeed—a user-generated platform designed to connect the tight-knit cannabis community—and reveals how it led to the launch of Dispenser, a game-changing wholesale and consignment service that offers dispensaries a turnkey “head shop in a box” with thousands of SKUs, dropshipping, and seamless POS integration.Discover actionable strategies for dispensaries to increase accessory sales from the typical 1.5% of revenue up to 5% or more, with smart stocking tips like prioritizing vape batteries and basic essentials that keep customers coming back. Justin also dives into the challenges and future of the cannabis industry, including thoughts on federal legalization, market regulation, and how dispensaries can survive and thrive amid shifting landscapes.Whether you're launching a new store, looking to expand your product mix, or aiming to boost profit margins, this candid conversation is packed with insider insights and practical advice to help you scale your cannabis business. Plus, don't miss details on how dispensaries can get started with a $2,000 consignment package and free consultation with Justin's team.Tune in to learn how to unlock accessories as a key revenue driver and get connected with the tools that will elevate your dispensary's success! Find out more about BudsFeed at:https://budsfeed.com/https://www.linkedin.com/company/dyspensr/https://www.linkedin.com/in/justinmichaeljohnson/https://www.linkedin.com/company/budsfeed/ 00:00 Introduction and Initial Connections00:22 The Vision Behind BudsFeed01:05 Building the BudsFeed Community02:54 Challenges and Successes05:21 Transition to Elevated Accessories05:56 Strategies for Dispensary Accessories11:24 Introducing Dispenser: A Wholesale Platform13:07 Supporting Dispensaries with Consignment20:22 Data-Driven Decisions for Dispensaries23:10 Challenges of High-End Dispensaries23:46 Replenishment Strategies for Dispensaries24:42 Wholesale and Distribution Insights25:45 Personalization and Large Orders29:23 Loyalty Programs and Customer Service30:13 Innovations in Dispensary Operations34:40 The Future of Cannabis Legalization36:06 Economic Realities of the Cannabis Market38:08 California's Cannabis Market Struggles41:05 Final Thoughts and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Glenwood Ferguson, also known as "The Cannabis Doc," to dive into the evolving cannabis landscape in The Bahamas, the Caribbean, and Oklahoma's competitive market. Glenwood shares his firsthand experience launching medical cannabis programs, overcoming operational challenges, and building high-performing teams committed to education and exceptional customer service. From strategic location pivots to inventory management in a saturated market, he reveals key lessons for dispensary owners and entrepreneurs looking to scale sustainably. Glenwood also discusses his new book, a foundational cannabis guide for budtenders, and his vision for the future of cannabis trade in the Caribbean. Tune in for actionable insights on navigating regulatory hurdles, fostering employee growth, and creating authentic customer experiences that turn first-time buyers into lifelong advocates. Find out more about Woodthecannabisdoc at:https://www.instagram.com/cannabis.bahamas/https://www.linkedin.com/in/glenwood-ferguson-4872b2105/ 00:00 Introduction to Kaya Cast00:15 Cannabis Legislation in The Bahamas01:03 Opportunities for Entrepreneurs03:47 Glen's Journey in the Cannabis Industry06:54 Challenges in the Cannabis Business10:44 Employee and Customer Experience19:35 Rebranding and Lessons Learned22:50 The Importance of Trust and Communication23:16 Operational Changes and Employee Empowerment24:52 Training and Education in the Cannabis Industry25:37 The Role of Terpenes and Product Knowledge26:13 Marketing Strategies and Competitive Landscape29:08 Challenges and Strategies in the Cannabis Business33:30 Consulting and Community Building39:39 The Caribbean Cannabis Revolution42:27 Final Thoughts and Future Projects #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Scott Prisco, founder of Priscotty, to dive deep into the world of cannabis delivery services. Scott shares invaluable insights on when dispensaries should consider adding delivery — emphasizing the importance of having a solid tech stack, trained staff, and operational control before expanding. They explore the economics behind starting a delivery service, from startup costs to expected revenue uplifts, and discuss the pros and cons of partnering with third-party providers versus running delivery in-house. Scott also sheds light on customer experience management within delivery operations and the evolving cannabis market with a focus on health and wellness products. Whether you're launching your first store or looking to scale, this episode provides thoughtful guidance to help you strategically grow your cannabis business through delivery. Tune in to learn how to balance risk, optimize resources, and set your dispensary up for long-term success. Find out more about Priscotty at:https://www.priscotty.com/https://www.linkedin.com/in/scott-prisco/https://www.linkedin.com/company/priscotty/ 00:00 Introduction to Kaya Cast00:11 When to Consider Delivery for Your Cannabis Business03:22 Operational Challenges and Solutions04:38 Financial Expectations and Costs of Delivery Services09:23 Third-Party Delivery Providers: Pros and Cons11:53 Customer Service and Delivery Logistics18:54 E-commerce and Health-Focused Cannabis Products25:11 Conclusion and Final Thoughts27:10 Budtender Spotlight and Closing Remarks #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Max Vansluys from Dialed In Gummies to explore the exciting frontier of minor cannabinoids and the rising popularity of rosin concentrates. Max breaks down key cannabinoids like THCV, CBN, CBG, CBC, and how their unique effects—from focus and appetite suppression to sleep aid—are reshaping consumer experiences beyond traditional THC. They dive into the production advantages of solventless rosin versus distillate, retail economics, and the shifting demographics embracing cleaner, full-spectrum products. Max also shares how Dialed In Gummies educates both budtenders and consumers to demystify cannabinoid science and promote wellness-focused cannabis solutions. Whether you're a dispensary owner or cannabis professional, learn why minor cannabinoids and rosin-based edibles are opening new markets and opportunities to serve the canna-curious and health-driven consumers. Find out where to get Dialed In Gummies in Colorado, Ohio, and Missouri, and hear why Max's favorite product is fast becoming a midday staple for focus and digestion. Don't miss this deep dive into the future of cannabis formulations and how your dispensary can dial in to what today's discerning customers really want. Find out more about Dialed In Gummies at:https://dialedingummies.com/https://www.linkedin.com/in/maxvansluys/https://www.linkedin.com/company/dialed-in-gummies/ 00:00 Introduction to Cannabis Microdosing00:40 Welcome to the Kaya Cast00:56 Exploring Cannabinoids05:30 The Rise of Rosin08:09 Retail Economics of Rosin12:36 Educating Consumers and Budtenders16:44 The Future of Cannabis Health Products34:47 Max's Favorite Products38:43 Budtender Spotlight and Closing Remarks #kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of the Kaya Cast Podcast, we sit down with Meilad Rafiei from WeCann, a seasoned cannabis industry expert with roots as a dispensary owner in California since 2014. Meilad shares his unique journey navigating the early days of legal cannabis amid competing with illicit operators, his strategic approach to buying and selling dispensaries, and insights on market timing to maximize business value. We dive deep into what buyers should look for, how to assess operational opportunities, and the importance of clean licensing and financials when preparing to sell. Meilad also unpacks the complexities of cannabis business transactions—including regulatory hurdles, deal pitfalls, and the critical role of experienced brokers and lawyers. Whether you're exploring buying, selling, or scaling your dispensary, this episode offers invaluable lessons for thriving in today's evolving cannabis market. Plus, discover how WeCann's full-service consulting supports operators nationwide with licensing, compliance, and brokerage services. Tune in and learn how to make smarter moves in the cannabis business landscape! Find out more about WeCann at:https://www.wecannca.com/https://www.linkedin.com/in/meilad/https://www.linkedin.com/company/wecann/https://www.wecannca.com/agents/meilad-rafiei/ 00:00 Celebrating Budtenders: KayaPush Spotlight00:43 Introduction to Kaya Cast Podcast00:54 Journey into the Cannabis Industry03:12 Challenges and Successes in Early Operations04:05 Navigating the Legal Landscape05:12 Strategic Business Decisions07:24 Market Trends and Valuation Insights08:09 Opportunities in the California Market11:27 Buying and Selling Cannabis Businesses19:15 Project Management and Operational Skills20:59 Ensuring Good Standing for Your Business21:26 Getting Your Finances in Order22:01 Working with the Right Professionals23:09 Dealing with Ownership Restrictions24:28 The Importance of Exclusivity with Brokers27:17 Evaluating Your Business for Sale30:04 Challenges in Cannabis Business Transactions32:47 Why Deals Fall Through40:05 Final Thoughts and Resources #kayacast #cannabis #tips #dispensaries #business #podcast

In this insightful episode of the Kaya Cast Podcast, host Tommy Truong sits down with Tim Morland from Vertis to discuss the current state and future of the cannabis industry in California. Tim sheds light on the ongoing consolidation, market oversaturation, and the challenging retail landscape facing dispensaries today. They dive deep into the evolving hemp regulations, the potential for low-dose cannabis and hemp beverages to enter mainstream venues like restaurants, and how these trends could reshape consumer access. Tim also explores the impact of recent tax legislation, the struggles of competing with the gray market, and strategies Vertis is employing to navigate uncertain times. Additionally, they touch on the prospects of federal rescheduling, the potential boost from legalization, and the thriving craft cannabis culture unique to California. Whether you're a cannabis business owner or industry enthusiast, this candid conversation offers valuable perspectives on surviving and scaling in a complex market. Tune in to hear firsthand from one of California's seasoned cannabis operators. Find out more about Vertis at:https://wearevertis.com/about/https://www.linkedin.com/in/timothy-morland-942876142/https://www.linkedin.com/company/wearevertis/ 00:00 Industry Trends in California00:39 Hemp Regulations and Policies02:22 Cannabis Beverages in the Market07:00 Challenges in the Cannabis Industry16:17 Future of Cannabis Legislation19:53 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

In this eye-opening episode of the Kaya Cast Podcast, Tommy Truong sits down with Brett Gelfand, founder of Cannabiz Credit Association and a seasoned cannabis industry operator. Drawing from his unique background running dispensaries and brands in Colorado, Brett dives deep into the critical challenges cannabis businesses face around credit, cash flow, and collections. Listeners will discover why managing accounts receivable is vital to survival in this heavily regulated, cash-driven industry; the importance of building strong vendor-retailer relationships; and how leveraging trade credit data can protect your business and unlock better payment terms. Brett also shares actionable tips on inventory and budget management, navigating financial crunches with suppliers, establishing solid credit policies, and spotting early warning signs before receivables spiral out of control.Whether you're a brand, retailer, or ancillary operator, this episode offers indispensable insights into mastering credit risk, boosting cash flow, and scaling responsibly amid today's market pressures. Plus, hear how the Cannabiz Credit Association's innovative platform empowers cannabis businesses to transparently share and access credit histories to foster trust and stability across the supply chain.Tune in now to arm your cannabis venture with the financial savvy needed to thrive—and avoid common pitfalls threatening many operators in this evolving market. Find out more about Cannabiz Credit Association at:https://www.cannabizcredit.com/https://www.linkedin.com/in/brett-gelfand/https://www.linkedin.com/company/cannabizcredit/ 00:00 Introduction and Guest Background00:22 Early Challenges in the Cannabis Industry02:09 The Importance of Supplier Relationships05:08 Credit and Collections in Cannabis11:51 Managing Inventory and Budgets22:10 Market Conditions and Industry Trends29:00 Best Practices for Extending Credit38:57 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

Welcome to this transformative episode of the Kaya Cast Podcast, where we delve into the exhilarating world of scaling cannabis businesses. In today's session, we're joined by Leah Heise, the seasoned cannabis expert from Wolf Meyer, who brings her extensive background in scaling multi-faceted cannabis operations to the forefront.Leah shares her incredible journey, starting from her role in helping establish and scale the operations at Forefront—an endeavor that catapulted the company to a public exit within just over two years. She articulates the rapid challenges faced during such fast-paced growth, including the crucial development of infrastructure across departments like finance, compliance, and human resources amidst incessant acquisitions.Key to our discussion is the importance of building robust organizational structures, understanding the nuances of communication within expanding teams, and navigating the pitfalls common in the race to revenue and public listings. Leah's insights on implementing solid decision-making frameworks, such as RACI models, which clarify roles and drive efficient team dynamics, are particularly enlightening.Moreover, Leah stresses the transformational potential of proper scaling strategies—emphasizing how even a business poised on the brink of operational chaos can systemize towards success when coherent plans and scalable infrastructures are set in place.Whether you're running a startup that's hitting its first $15 million mark or steering an established entity towards $100 million, the principles revealed in this episode are golden. Also, Leah touches upon the shifting dynamics of the cannabis industry and offers a seasoned perspective on mergers, acquisitions, and the critical assessments prospective buyers should undertake.For all cannabis entrepreneurs, investors, and enthusiasts aiming to understand the critical elements of scaling up without losing control, this episode with Leah Heise is an indispensable resource. Join us to unpack the strategies that could elevate your cannabis business from foundational floundering to phenomenal success. Find out more about Wolf Meyer at:https://www.leahheise.com/https://wolf-meyer.com/00:00 Introduction and Initial Thoughts on Scaling00:50 Joining Forefront and Early Challenges01:56 Rapid Growth and Public Exit03:33 Lessons Learned in Scaling03:56 Building Effective Communication Structures06:28 Organizational Chart and Strategic Planning14:27 Consulting and Helping Businesses Scale17:40 Needs Assessment and Strategic Vision23:56 Scaling Your Business: When to Implement HRIS Systems24:28 Tech Stack Assessments: Keeping Up with Rapid Changes25:24 Establishing a Rhythm of Business27:49 The Importance of Mission and Vision Alignment28:53 Cool Projects and Decision-Making Pitfalls31:27 Key Considerations for Acquisitions37:24 Current State of the Cannabis Industry42:18 AI Adoption in the Cannabis Industry44:10 Conclusion and Contact Information

In this illuminating episode of Kaya Cast, we dive deep into the transformative journey of Nikki Lawley, known widely at Nikki and The Plant. After a severe workplace injury altered her life and traditional medications failed her, Nikki stumbled upon cannabis, which not only alleviated her chronic pain but also revolutionized her perspective on healthcare.As "the terpene lady," Nikki enlightens us on the significance of terpenes, the aromatic compounds in cannabis, explaining how they influence the effects of the plant far beyond just being indica or sativa. We explore how these insights can drastically change dispensary sales approaches, focusing on symptom relief rather than just seeking high THC content.Sales tactics, deep dives into terpene profiles, and how dispensaries can enhance customer experience by focusing on educating both consumers and staff—all these topics are covered in this candid discussion. Whether you're a dispensary owner looking to refine your business model or a cannabis enthusiast eager to learn more about the medicinal benefits of the plant, this episode is a must-listen!Subscribe to Kaya Cast Podcast to discover more ways to grow and scale your cannabis business with insights from industry insiders and experts!  Find out more about Nikki and The Plant at:https://www.nikkiandtheplant.org/https://www.linkedin.com/in/nikki-lawley/https://www.instagram.com/nikkiandtheplant/Highlights:00:00 Introduction to Cannabis Journey00:25 Life-Changing Injury and Discovery of Cannabis03:57 First Medical Experience with Cannabis06:10 Challenges in Accessing Medical Cannabis09:07 Becoming the Terpene Lady14:05 Understanding Terpenes and Their Effects20:07 Educating on Terpenes and Cannabis26:57 The Importance of Knowledge in Cannabis Sales27:57 Effective Sales Techniques for Cannabis28:53 Understanding Consumer Preferences33:01 The Science of Cannabis Consumption35:14 Cannabinoids and Their Effects38:23 Increasing Dispensary Traffic40:16 Targeting Specific Demographics48:49 Medical Cannabis and Safety51:47 Conclusion and Contact Information#kayacast #nikkiandtheplant #cannabis #dispensary

In this game-changing episode of the Kaya Cast Podcast, we sit down with Theresa Dobrash from Seligson Law, a firm that specializes in guiding cannabis dispensaries through the legal labyrinth of the cannabis industry. Theresa, an expert in cannabis compliance, shares a wealth of knowledge that is essential for any dispensary owner aiming to navigate the complexities of regulations without stumbling. Dive into the ABCs of compliance as Theresa explains how to structure a robust compliance playbook that keeps your operation running smoothly and legally. Find out why it's crucial to appoint an accountability agent within your setup, understand the boundaries of compliance, and ensure your chain of custody is foolproof to avoid legal pitfalls.We'll also delve deep into practical strategies for handling surprise inspections and enforcement, designing efficient floor plans compliant with regulations, and setting up internal audits to keep your dispensary in check at all times. Theresa does not stop there; she reveals her insights on setting up SOPs that are comprehensive yet flexible enough to allow operational fluidity and growth.This episode is loaded with actionable strategies to fortify your dispensary's compliance structure, avoid common pitfalls, and set you on a path to success in the cannabis industry. Whether you're setting up shop or looking to refine your existing operations, this discussion with Theresa Dobrash is your roadmap to compliance confidence. Tune in to ensure you're not just surviving but thriving by staying compliant, efficient, and prepared for anything the regulatory landscape throws your way!Don't miss this comprehensive guide to navigating cannabis compliance with expert Theresa Dobrash – equip your dispensary for success today! Find out more about Seligson Law at:https://www.linkedin.com/in/theresa-dobrash/https://seligsonlaw.com/professionals/theresa-dobrash/ theresa@seligsonlaw.comHighlights:00:00 Introduction to Enforcement in Cannabis Compliance00:32 Welcome to the Kaya Cast00:57 The ABCs of Compliance01:18 Designating a Compliance Officer03:45 Setting Up a Compliance Program05:13 Preparing for Opening Day06:33 Common Compliance Challenges11:44 Creating Effective SOPs18:03 Adapting SOPs for Growth20:31 The Role of Compliance Officers21:59 Boundaries in Compliance22:59 Understanding Compliance and Chain of Custody23:54 Inventory Management in Dispensaries25:08 The Importance of Documentation28:14 Preparing for Inspections and Audits32:37 Floor Plan and Operational Changes37:51 Effective Inventory Counting Strategies41:18 Balancing Compliance and Practicality41:52 Conclusion and Contact Information#kayacast #cannabis

Welcome to another enlightening episode of Kaya Cast Podcast, where we delve into the ins and outs of managing a successful cannabis dispensary. Join us as we sit down with Chris Reid, an expert from Cova, who shares his extensive knowledge on setting up and scaling profitable cannabis retail businesses.In this episode, Chris challenges common assumptions about inventory and customer preferences, emphasizing the importance of data-driven decisions. Discover why the key to success isn't just about stocking what excites you, but catering to the actual buying trends of your demographic. Chris provides insights into where to find this crucial data, including services and resources that can help predict what your customers want to buy.Further, we dive into inventory strategies for new stores, particularly in emerging markets. Chris suggests a dual approach - stocking widely initially, then refining based on consumer feedback and sales data. He also highlights the pitfalls of discontinuing products too hastily and the significant role sales associates play in moving inventory.A major focus of our discussion is on the symbiotic relationship between retailers and brands, and how retailers can leverage this for better sales. Chris explains how involving brands in educating retail staff can lead to more passionate and effective sales, potentially transforming your bottom line.Additionally, Chris touches on the operational aspects, like selecting a business model that aligns with your market, and the technological advancements from Cova aimed at enhancing retail efficiency and customer experience. He provides practical advice on maintaining a focused and motivated staff, the importance of hands-on management, and why every owner should be intimately knowledgeable about every aspect of their business.Don't miss this episode full of actionable insights that could redefine the way you manage your cannabis retail operation. Whether you're setting up shop or looking to refine your existing business, Chris's advice will guide you toward profitability and success.Tune in to this episode of Kaya Cast Podcast on Spotify, Apple Podcasts, or directly on our website, and learn how to turn your cannabis retail vision into a thriving reality. Click on subscribe to ensure you never miss an episode!Visit our website for more details and follow us for updates and exclusive behind-the-scenes content. Join the conversation by sharing your thoughts and questions on our social platforms. Let's grow together in the ever-evolving world of cannabis retail!Highlights:00:00 Introduction: Setting Up a Profitable Cannabis Retail00:05 Understanding Consumer Preferences01:22 Data-Driven Inventory Strategies02:16 Sourcing and Inventory Management05:01 Collaborating with Brands10:11 Effective Staff Training and Customer Engagement19:29 Leveraging Technology for Retail Success24:45 Conclusion and Final Thoughts Find out more about Cova at:https://www.covasoftware.com/https://www.linkedin.com/company/covasoftware/https://www.instagram.com/covapos/ chrisr@covasoftware.comhttps://www.linkedin.com/in/chris-jm-reid/#kayacast #cannabis

Welcome back to Kaya Cast, where we dive deep into the strategies and challenges of growing a cannabis business. This week, we're thrilled to bring you an insightful discussion with Dennis O'Malley, CEO Co-pilot and strategic advisor at Echtrai. Dennis, alongside his partner Hannah O'Brien, specializes in turning around and scaling up companies, bringing invaluable foresight and experience to leaders navigating both thriving and turbulent waters.In this episode, Dennis shares his wisdom on various pivotal topics:- The Art of the Turnaround and Scale Up: Learn how Echtrai approaches businesses at crossroads, optimizing operations for both companies in distress and those ready to scale.- Strategic Insights for Cannabis Ventures: With cannabis still being a relatively new and evolving industry, Dennis discusses the unique challenges and opportunities facing businesses today.- Growth Barriers: What prevents a successful $10 million company from reaching the next levels of growth? Dennis breaks it down while also exploring how different definitions of success impact strategic decisions.- Lessons from the Front Lines: Hear about the "fog of war" experiences from his previous roles outside cannabis, and how those lessons apply to the fast-paced cannabis market.- Navigating Investor Expectations: From aligning with investor visions to managing board and CEO dynamics, gain an understanding of the top influences on decision-making in cannabis ventures.Whether you're a first-time CEO or an investor curious about what it truly takes to scale a cannabis business, this episode is packed with real-world insights, strategy tips, and a candid look at the highs and lows of business growth.Join us as Dennis also provides actionable advice for entrepreneurs looking to refine their strategic direction and adapt to the ever-changing marketplace conditions unique to the cannabis industry.Find out more about Dennis and Echtrai:https://www.linkedin.com/company/echtrai/https://www.linkedin.com/in/domalley/Tune in to gain a competitive edge and understand the nuanced dynamics of scaling a thriving cannabis operation in today's market! Highlights:00:00 Introduction to Business Turnaround00:55 Path to Becoming a Strategic Advisor01:33 Challenges in the Cannabis Industry02:07 Scaling and Marketing Strategies06:44 Importance of Strategic Alignment12:42 Effective OKR Implementation22:52 Common Mistakes in Scaling29:51 Turnaround Strategies and Investor Expectations35:22 Conclusion and Final Thoughts Find out more about Echtrai at:https://www.linkedin.com/in/domalley/https://www.linkedin.com/company/echtrai/#KayaCast #CannabisBusiness

In this insightful episode of the Kaya Cast Podcast, we welcome Michael Ziegler, an esteemed CPA, President of Cannabiz Advisor and owner-operator of the highly successful Indigo Dispensary in New Jersey.   As both an accountant and a dispensary owner, Michael brings a unique and invaluable perspective to navigating the financial and operational challenges within the cannabis industry. Tune in as Michael shares his journey from opening his dispensary to optimizing its day-to-day operations. He dives deep into essential strategies for budgeting, particularly during the crucial build-up phase and the initial months post-launch. Learn why meticulous planning and conservative inventory management can make or break your cannabis business. Michael discusses the dangers of overstaffing and overordering, offering practical tips to enhance operational efficiency without compromising customer satisfaction. Michael also touches on the importance of understanding sales forecasting, especially when historical data is lacking, and how to adjust your strategies based on real-time business dynamics. He reveals how building a loyal team and fostering a customer-oriented culture contributed to his dispensary being named one of the best dispensaries to work by Cannabis Business Times. Whether you're a new entrepreneur in the cannabis market or looking to refine the operations of an existing dispensary, this episode is packed with actionable insights. From managing cash flow and inventory to enhancing customer loyalty and staff engagement, learn from Michael's experience and expertise to steer your business towards success. Don't miss this episode full of hands-on advice and industry wisdom that could help you streamline your operations, optimize staffing, and create an unrivaled customer experience in the competitive cannabis marketplace. Michael doesn't just talk the talk—he's lived it. As the President of Cannabiz Advisor, a cannabis-focused accounting and advisory firm, Michael leads a team that supports cannabis entrepreneurs across the U.S. with compliance, financial management, CFO services, and tax planning. Whether you're in your startup phase or scaling for multi-state growth, Michael's advice is grounded in real-world results. 

In this transformative episode of the Kaya Cast Podcast, host Tommy welcomes Bryan Fields, a standout voice from Eighth Revolution and host of the Dime podcast. Bryan brings a deep well of expertise in cannabis industry trends and the groundbreaking role of technology in shaping the future of cannabis businesses. From the strategic implementation of AI to understanding efficiency beyond buzzwords, Bryan sheds light on how modern tech solutions like AI agents and digital tools are steering the cannabis industry towards a more efficient, compliant, and customer-centric future. Whether you're a seasoned operator in the space or a business owner navigating the complexities of the cannabis market, this episode offers a treasure trove of insights on leveraging technology to streamline operations, improve customer experience, and maintain compliance without sacrificing innovation. Bryan also dives deep into the implications of technological advancements, sharing personal experiences and predictions that could redefine the operational strategies of cannabis businesses in 2025 and beyond.Join us as we explore the fascinating interplay between technology and cannabis with one of the industry's leading thinkers. Tune in to gain a competitive edge in a rapidly evolving market and discover how staying abreast of technological advancements can elevate your business. Whether it's improving internal processes or enhancing customer interactions, learn why starting small and thinking big could be the key to your enterprise's success. Find out more about Eighth Revolution at:www.8threv.comhttps://www.eighthrevolution.com/the-dime/https://www.linkedin.com/in/bryanfields24/Highlights00:00 Introduction to the Cannabis Industry00:36 Future Trends in Cannabis Technology01:10 Efficiency and Digital Agents03:26 AI in Customer Service05:43 Challenges and Learning in AI Deployment08:20 AI's Impact on the Workforce11:31 AI in Compliance and Packaging14:38 Innovations in Cannabis Extraction17:55 Understanding COA and THC Levels19:07 Applying Oil and Gas Principles to Cannabis19:29 Parallels Between Restaurant and Cannabis Industries19:50 The Importance of Leadership and Mindset21:31 Challenges in Employee Turnover and Domain Knowledge24:39 Adoption of Technology in the Cannabis Industry26:39 Real-Time THC Monitoring and Extraction Efficiency32:17 Future Plans and Wider Applications34:53 Conclusion and Final Thoughts#kayacast

In this essential episode of Kaya Cast, we delve deep into the often overlooked but vital world of insurance for cannabis dispensaries. Join us as we sit down with Michael Sampson from Symphony Risk, a seasoned expert in crafting tailored insurance solutions for the cannabis industry. Michael brings his extensive experience and insights on why it's critical to secure the right insurance policies from the get-go, rather than scrambling for coverage after trouble strikes.We cover a gamut of topics including the intricacies of property insurance, general liability, product liability, and the increasingly crucial area of cyber insurance. Michael provides invaluable advice on what policies every dispensary owner should consider and the common pitfalls in insurance contracts that could leave you exposed when you least expect it.Learn about the strategic importance of detailed policy review, the impact of insurance language on claims, and how best to prepare and respond if things go awry. Michael also sheds light on additional coverage types like directors and officers insurance, professional liability, and the unique aspects of coverage specific to the cannabis sector.Whether you're just starting in the cannabis business or looking to tighten up your existing operations, this episode is packed with expert advice to help you safeguard your dispensary and navigate the complex world of insurance with confidence.

In this riveting episode of Kaya Cast, we sit down with the distinguished Sara Payan, host of "Planted with Sara Payan." Dive deep into Sara's personal journey from facing cancer to becoming a trailblazer in the cannabis industry. Discover how cannabis served as a critical ally during her chemotherapy, prompting her shift from a patient to a passionate advocate and educator. Sara shares her transition from working in civil rights to influencing cannabis policy and education, shedding light on her role in shaping the San Francisco legalization task force and her current position as vice-chair of the California state advisory committee.We also explore her insights on the evolution of cannabis from a medicinal tool to a wellness lifestyle, discussing her engagements with healthcare institutions and her monumental efforts in pioneering educational curriculums. Beyond personal anecdotes, Sara and our host delve into complex topics like the impact of cannabis rescheduling and the future of consumption lounges, giving listeners a comprehensive view of the current state and bright prospects of the cannabis industry.Join us on Kaya Cast as we unpack these enlightening perspectives, providing invaluable lessons for dispensaries looking to deepen their understanding of the intricate relationship between cannabis advocacy, education, and business innovation. This episode is not just a narrative but a resource, equipping cannabis businesses with the knowledge to navigate and flourish in this dynamic industry. Find out more about Planted with Sara Payan at:https://plantedwithsara.com/https://sarapayan.com/https://www.instagram.com/saramitrapayan/Highlights:00:00 Introduction and Early Cannabis Experiences00:34 Cancer Diagnosis and Cannabis Treatment02:42 Transition to Cannabis Industry03:57 Developing Training Programs and Public Education05:19 Policy Involvement and Legalization Efforts05:55 Personal Cannabis Journey and Industry Insights09:45 Challenges in the Cannabis Market19:16 Future of Cannabis Policy and Consumption Lounges24:03 Reviving Community Spaces24:13 Challenges and Opportunities in Consumption Lounges24:54 Learning from Other States25:40 The Potential of Low THC Beverages27:17 The Importance of Education and Training28:35 Hemp and Cannabis: A Collaborative Future30:02 Retail Strategies for Success34:19 Engaging the Community Through Education39:19 Rapid Fire Questions with Sara43:49 Final Thoughts and Contact Information#kayacast

Today, we have a truly inspiring guest, Rama Mayo, the visionary founder of Hall of Flowers, one of the largest and most authentic trade shows in the cannabis industry. Rama shares his fascinating journey from running a punk rock record label to pioneering a non-corporate trade show that stays true to the roots of cannabis culture.

In this enlightening episode of the Kaya Cast Podcast, we are joined by Seibo Shen, the visionary behind Form Vape, who shares his remarkable journey from creating groundbreaking vaporizers to becoming a pivotal coach and mentor in the cannabis industry. Dive into Seibo's world as he recounts the early days of navigating through the tech industry, his evolution into the cannabis space, and the profound lessons learned from both soaring successes and challenging setbacks.Through engaging stories and heartfelt reflections, Seibo encapsulates the essence of sustainable success in the cannabis industry—not just in terms of revenue, but in alignment with personal values and health. He opens up about his transformative experiences during meditation, a sabbatical, and his ventures into coaching, capturing how these shaped his approach to both business and life.This episode delves deep into the philosophy of viewing entrepreneurship as an infinite game, where the journey itself enriches one's life infinitely, contrasted against merely playing to win finite goals. Seibo's insights encourage aspiring cannabis entrepreneurs to embrace their paths, learn from every high and low, and understand the deeper implications of their ambitions.Whether you're a seasoned cannabis business owner or a newcomer dreaming of making an impact, Seibo's stories and strategies will inspire you to rethink success, prioritize self-awareness, and cherish the ride in the ever-evolving cannabis landscape. Get ready to explore how aligning your personal growth with your business goals can transform challenges into stepping stones towards a fulfilling career and life. Find out more about Form Vape at:https://www.formvape.com/https://www.instagram.com/formvape/https://www.linkedin.com/company/form-vape-technologies/https://www.linkedin.com/in/seibo-shen/Highlights:00:00 Success and Failure in Business01:22 Welcome to Kaya Cast01:54 Journey into the Cannabis Industry04:11 From Law School to Tech06:07 Creating High-End Vaporizers07:49 The Importance of the Journey08:47 Aligning with Purpose12:20 Meditation and Coaching26:43 Infinite vs. Finite Games32:32 Embracing Challenges and Growth41:06 Final Thoughts and Farewell#kayacast

In this enlightening episode of the Kaya Cast Podcast, we sit down with cannabis industry pioneer, Robert Hoban, a seasoned legal expert and consultant known affectionately as the "CanSigliere." With a career stretching over nearly two decades, Bob has been at the forefront of cannabis policy and law, helping shape the framework that supports today's burgeoning market. He has transitioned from practicing law to advising international governments on cannabis policy and working as a fractional executive in global cannabis supply chains.During our conversation, Bob shares insights into the evolution of cannabis regulations, the complexities of the hemp and marijuana industries, and his current roles which include teaching at UNLV's new Cannabis Policy Institute. We also delve into the future of cannabis laws, particularly focusing on what to expect as we approach 2025 and beyond in regulatory changes across the United States and internationally. Bob discusses the challenges and opportunities faced by the industry, touching on state vs federal regulations, the impact of upcoming administrations on cannabis policy, and how different sectors such as pharmaceuticals, dispensaries, and hemp derivatives will be influenced by new laws. His unique perspectives on how we can navigate and influence future policies provide a compelling narrative not just for those directly involved in the cannabis industry but also for anyone interested in the intersection of entrepreneurship, law, and cannabis reform.Don't miss this comprehensive dialogue on the currents and undercurrents shaping the cannabis industry with one of its most influential voices.Find out more about Robert here:www.bobhoban.comhttps://www.linkedin.com/in/rhoban/https://www.gps.global/Highlights:00:00 Introduction and Greetings00:08 Bob's Background in Cannabis Law01:30 Cannabis Policy and Regulation03:32 Future of Cannabis Industry08:31 Hemp Derivatives and Federal Regulations17:39 Consumer Behavior and Market Trends19:13 Public Dialogue and Industry Unity21:02 Starting a Business in the Cannabis Industry21:27 Cannabinoid Producers Leading the Market22:08 Global Cannabis Supply Chain23:30 Morocco's Cannabis Industry24:57 Challenges and Opportunities in Morocco27:32 Hemp vs. Marijuana Industry Dynamics29:15 Adapting to Market Changes31:10 State-Level Cannabis Legislation33:27 Federal Cannabis Policy and Future Outlook36:32 Optimism for the Future40:45 Conclusion and Final Thoughts#kayacast

In this riveting episode of Kaya Cast, we dive deep into the world of cannabis business growth and scalability with the insightful Jamie Pearson, Founder of New Holland Group. Jamie brings a rich tapestry of experience from both her extensive consulting background and her personal entrepreneurial journey. From identifying common pitfalls that keep CEOs from advancing their businesses, to discussing the nuances of handling feedback and adapting with humility, Jamie delivers an unparalleled look into what truly drives a cannabis business forward.Understand the delicate balance between fostering healthy conflict and ensuring team alignment, as Jamie dissects how even well-meant resistance can derail a company's progress. She highlights the critical approach of being 'slow to hire, quick to fire,' and provides a peek into the strategic mindset that has aided her in assisting CEOs across the industry in refining their growth tactics and mastering scalability.Jamie doesn't shy away from challenging topics, tackling everything from the loneliness that top executives can face, to the tricky dynamics of choosing the right time and strategy for expansion. Whether it's discussing the importance of setting clear, strategic goals or exploring potential collaborations for growth, this episode is packed with actionable insights.If you're a cannabis business leader seeking to elevate your operation to the next level, tune in to learn from one of the best in the business. Discover how humility, strategic innovation, and a thorough understanding of industry challenges can pave the way for remarkable success in the cannabis market.Tune in now and gear up to transform the way you think about leadership and growth in the competitive cannabis industry. Don't forget to subscribe for more insightful discussions here at Kaya Cast, your go-to podcast for cannabis business mastery. Find out more about New Holland Group at:https://new-holland.group/https://www.linkedin.com/in/jamielpearsonnhg/#kayacast

In this compelling episode of the Kaya Cast Podcast, we delve into the intricate world of cannabis legislation with Hirsh Jain, the founder of Ananda Strategy. Hirsh shares his insights into the evolving stance of the president's administration on cannabis and the potential impact of state-level legislative changes on federal policies, and in turn small businesses.Discover key insights into how Trump's softening views may align with broader changes in public perception and the pivotal role upcoming state ballots might play in reshaping the landscape. We also examine the positions of key political appointees and their likely influence on the cannabis industry's future. With an expert take on the dynamic interplay between state achievements and federal inertia, Hirsh provides a nuanced discussion on what businesses and advocates might expect in the coming years. Join us for a deep dive into the possible trajectories of the cannabis industry influenced by political climates, economic considerations, and public health perspectives.Listen now to stay ahead in understanding how political shifts could pave the way for significant reforms in cannabis legislation and what this means for the future of the industry. Find out more about Ananda Strategy at:https://x.com/anandastrategyhttps://www.anandastrategy.com/https://www.instagram.com/anandastrategy/Highlights:00:00 Trump's Evolving Stance on Cannabis01:01 Introduction to the Kaya Cast Podcast01:17 Federal and State Cannabis Legislation01:44 Trump's Influence on Cannabis Policy05:23 Key Figures in the New Administration07:22 The Rescheduling Debate and DEA's Role18:20 State-Level Cannabis Progress32:08 Challenges in Congress for Cannabis Legislation35:21 The Future of Hemp-Derived Products40:01 Conclusion and Final Thoughts#kayacast #anandastrategy #kayacast #politics #usa

In this enlightening episode of Kaya Cast, we sit down with Shahbaaz Kara-Virani, vice president of Growth at BLAZE, to delve into the transformative potential of the cannabis industry. As someone deeply embedded in the space, Shahbaaz shares his unique insights on why staying in the industry is not just a business decision, but a passion driven by the potential he sees in the future of cannabis.Listen as Shahbaaz discusses the intricacies of buying, selling, and breaking even as a small dispensary. More importantly, we dive into what the potential rescheduling of cannabis in the U.S. could mean for the industry globally. Could this be the monumental shift that takes the cannabis business to unprecedented heights?Join us as we explore these pivotal themes, understand the deep-seated motivations of cannabis industry leaders, and discuss what a future dominated by more conscious choices could look like. Whether you're a dispensary owner, industry professional, or just a cannabis enthusiast, this episode promises deep insights into the future strides and innovations shaping this ever-evolving industry.Tune in to discover how the landscape might transform in the next decade and what that means for your cannabis business. Find out more about BLAZE at:https://www.blaze.me/https://cannacquire.io/https://readpolarisperspective.com/Highlights:00:00 Introduction and Industry Overview00:33 Guest Introduction and Career Background00:55 Current Role and Technology Insights02:43 Common Mistakes and Best Practices05:42 Starting a Dispensary: Key Moves09:30 Financial Management and Budgeting10:52 Buying and Selling Cannabis Businesses20:05 Market Trends and Federal Legalization26:39 Final Thoughts and Contact Information#kayacast #blaze #cannabis

Welcome to a compelling episode of Kaya Cast Podcast, where we dive deep into the journey of scaling a cannabis business with Hope from WISECO. Since launching Mary and Main in 2018, Hope has navigated the complex cannabis industry from securing licensing to operational execution, facing and overcoming unique challenges along the way.In this episode, we unpack Hope's transition from investment banking to cannabis, driven by both economic opportunities and social justice concerns. We discuss the sophisticated dynamics of the industry, the multi-layered battles of licensing and operational growth, and the insights gained from her entrepreneurial journey.Hope shares invaluable strategies on vendor relationships, inventory management, and the crucial importance of focusing on core business strengths amid tempting opportunities. We also delve into employee retention, emphasizing the creation of a supportive work environment and the strategic timing for expanding benefits.With the upcoming launch of Legal and License, Hope aims to demystify the cannabis licensing process and foster a supportive community for new entrepreneurs. Join us as she provides practical advice on everything from KPIs to customer engagement that can save new dispensary operators hundreds of thousands of dollars.Whether you're an established cannabis business owner or aspiring to enter the industry, this episode with Hope offers a treasure trove of wisdom and guidance to navigate the competitive landscape of cannabis. Don't miss this blend of personal experiences, professional strategies, and passion for the cannabis cause!Available on Spotify, Apple Podcasts, and wherever you love to listen. Tune in, and don't forget to subscribe for more insightful episodes from Kaya Cast!Find out more about WISECO & Mary and Main at:https://www.wiseco.ltd/https://maryandmain.com/Highlights:00:00 Introduction and Quick Questions00:39 Starting Mary and Main01:06 Entering the Cannabis Industry03:17 Challenges and Lessons Learned07:38 Consultants and Vetting Process15:31 Inventory Management Strategies22:11 Overcoming the Survival Stage23:01 Becoming the Face of the Company25:37 Key Performance Indicators (KPIs)34:55 Employee Retention Strategies41:37 Launching Legal and Licensed44:02 Personal Cannabis Preferences45:02 Final Thoughts and Farewell#kayacast

Kick off the New Year with an invigorating episode of the Kaya Cast Podcast, as we sit down with our host Tommy Truong. Dive deep into Tommy's reflections on 2024's highs and lows, and discover what lies ahead for the cannabis industry in 2025.In this pivotal episode, Tommy shares the celebratory news of KayaPush being crowned the Best Software of the Year at the Emjays, underscoring the success and impact of our mission to democratize information within the cannabis sector. Hear about the foundational goals of KayaPush in simplifying people management and the exciting innovations poised to redefine industry standards this year.As someone who lives by the creed of learning from the collective wisdom of others, Tommy stresses the importance of bringing in expert voices to enrich our listeners' entrepreneurial journeys. Expect a rich discussion on upcoming projects, including a unique education series tailored for cannabis business enthusiasts. This episode is not just a reflection but a roadmap to future initiatives and continued growth. Whether you're a budding entrepreneur or a seasoned vet in the cannabis industry, join us to gain valuable insights and be inspired by the exciting developments at KayaPush.

As the year draws to a close, join us for the final announcement episode of the year. In this episode, recorded as we gear up for MJBizCon – the cannabis industry's premier event, Tommy shares his reflections on a year that's been brimming with insights, growth, and community engagement. We discuss the transformative experiences from past guests who've shared invaluable tips for scaling and thriving in the cannabis business.As we rendezvous at booth 7012 at MJBizCon, Tommy gives us a sneak peek at what to expect from Kaya Cast in the upcoming season, focusing on the different stages of business growth—from startups to large-scale operations. Whether you're charting your first steps in the industry or planning massive expansion, this episode will get you thinking about where to channel your energy for maximum impact.The episode also touches on Tommy's personal anticipation for the holiday season and the strategic planning phase for the Kaya Cast. Amidst this busy time, there might even be surprise mini-episodes, keeping the spirits high and insightful as we transition into the new year.If you're heading to MJBizCon, make sure to connect with us in person; Tommy would love to meet you there!Listen to this reflective episode to wind down your year with motivation and kickstart the new year with strategic foresight. Remember to subscribe to Kaya Cast on your favorite podcast app to keep updated with the latest on helping your cannabis dispensary flourish.See you in January – till then, take care and have a wonderful holiday season! Find out more about Kaya Cast at:https://www.kayapush.com/podcast #KayaCastYearEndReflections #MJBizConFinalAnnouncement #CannabisIndustryInsights #CommunityEngagement #BusinessGrowthTips #ScalingandThriving #Booth7012 #KayaCastSneakPeek #StartupstoLargeScaleOperations #EnergyChanneling #HolidaySeasonAnticipation #StrategicPlanning #SurpriseMiniEpisodes #NewYearKickstart #MeetTommyAtMJBizCon #ReflectandMotivate #CannabisDispensarySuccess #SubscribeToKayaCast #HappyHolidays #SeeYouInJanuary

Welcome to a pivotal episode of the Kaya Cast Podcast, where we delve deep into New York's cannabis marketplace amidst its complex regulatory and business environment. Today's guest, Katie Neer of KND Group, brings an insider's perspective to the ongoing challenges and opportunities within the state.In this episode, we'll explore the recent decision deeming padlocks unconstitutional and the repercussions this has on both legal and illicit cannabis markets in New York. Katie shares her insights on regulatory confusion, policing efforts, and the impact of election outcomes on cannabis policy.We also touch on the potential growth of New York's legal cannabis market, projected to be worth about $6 billion, and discuss strategic measures needed to realize this vision. Katie discusses the nuances of Registered Organizations (ROs) in the state, leadership changes at the Office of Cannabis Management (OCM), and policy suggestions to enhance New York's approach towards medical cannabis and private rights of action against illicit operations.Join us as we unpack these critical issues with Katie Neer, whose expertise in shaping policy through collaboration with regulators offers invaluable lessons for cannabis businesses aiming to navigate and influence policy landscapes effectively.Whether you're a dispensary owner, a policy maker, or simply a cannabis enthusiast, this episode offers a thorough understanding of the complexities and pivotal changes shaping one of the most dynamic cannabis markets in the U.S.Tune in to gain actionable insights and stay ahead in the ever-evolving world of cannabis business regulations.Remember to follow, like, or subscribe to Kaya Cast on your favorite podcast platform to keep up with the latest discussions and strategies for scaling and thriving in the cannabis industry.Highlights:00:00 Introduction and Overview00:11 Guest Introduction: Katie NIR from KND Group00:44 Discussion on New York's Illicit Cannabis Market02:36 Challenges and Nuances in Enforcement06:01 Policy and Legislative Updates12:26 Medical Cannabis Program in New York17:10 State of Registered Organizations (ROs)30:40 Current Market Overview and Future Outlook35:24 Rescheduling and Its Impact on the Industry37:25 Conclusion and Contact Information Find out more about KND Group at:https://www.kndgroupllc.com/https://www.linkedin.com/in/katie-neer-1b425414/ #KayaCastPodcast #NewYorkCannabisMarket #RegulatoryChallenges #BusinessOpportunities #KNDGroup #InsiderPerspective #PolicingEfforts #ElectionOutcomes #CannabisPolicy #LegalMarketGrowth #RegisteredOrganizations #OfficeofCannabisManagement #PrivateRightsOfAction #CollaborationWithRegulators #PolicyLandscapes #CannabisBusinesses #DispensaryOwners #PolicyMakers #CannabisEnthusiasts #ActionableInsights #EverEvolvingIndustry #StayAhead #CannabisRegulations #KayaCastCommunity #Follow #Like #Subscribe #PodcastPlatform #ScalingAndThriving #CannabisIndustry

Welcome back to another episode of the KayaCast Podcast, your go-to audio hub for all things cannabis business. Today, we're thrilled to have Craig Scurato from Kind Benefits join us to delve deep into the realm of employee health benefits, specifically tailored for the unique needs and challenges of cannabis dispensaries.Navigating health benefits in the cannabis industry can be daunting. With thin margins and fluctuating cash flows, providing comprehensive healthcare to employees can seem like an unattainable luxury for many dispensary owners. Craig brings a wealth of experience and innovative solutions that help dispensaries offer competitive health benefits without breaking the bank.In this episode, you'll discover:- The challenges cannabis businesses face with traditional health insurance.- Innovative tax incentive wellness programs that can be implemented from day one.- How voluntary benefits plans can lead to savings and boost employee health and morale.- The magic of hospital indemnity programs and their tax advantages specifically beneficial to the cannabis sector.- Strategies for leveraging the Affordable Care Act to provide cost-effective health benefits.Craig also walks us through the financial mechanics of these programs, illustrating how dispensaries can leverage government subsidies and tax breaks to provide essential health services without the hefty price tag. He sheds light on personalized benefits programs, which allow employees to choose benefits that truly meet their needs, enhancing job satisfaction and retention.Whether you're just starting out or looking to enhance your existing employee benefits, this conversation with Craig is packed with actionable insights and creative strategies to help you build a healthier, happier workplace.For those thinking about taking the next step, we encourage reaching out to Craig via his LinkedIn or visiting kindbenefits.co for more tailored advice and services. Don't forget, providing robust health benefits is not only possible on a budget, but it could be a key differentiator in the competitive cannabis industry.Make sure to like, subscribe, and drop a comment on your podcast app. It helps us reach more listeners like you who are dedicated to growing and scaling their cannabis businesses. Until next time, keep growing and stay green!Highlights00:00 Introduction to KayaCast00:11 Challenges of Offering Employee Health Benefits00:19 Introducing Craig from Kind Benefits01:13 Tax Incentive Wellness Programs02:05 Cost and Participation Details05:58 Affordable Care Act and Employee Benefits08:49 Personalized Benefits Approach09:41 Navigating the Health Exchange18:49 Considerations for Using a PEO25:29 Final Thoughts and Contact InformationThanks for tuning into KayaCast, the premier podcast for cannabis business insights. Visit our website to join our newsletter and stay ahead with expert tips and industry news, all dedicated to helping your dispensary thrive. Find out more about Kind Benefits at:https://www.kindbenefits.co/https://www.linkedin.com/in/craigscurato/https://www.instagram.com/kind_benefits/https://x.com/kindbenefits?s=21&t=Zbj0yLLxz5QFNMphiMjOdghttps://www.facebook.com/BranchBenefits#KayaCastPodcast #CannabisBusiness #EmployeeHealthBenefits #KindBenefits #CraigScurato #TaxIncentives #WellnessPrograms #VoluntaryBenefits #HospitalIndemnityPrograms #AffordableCareAct #PersonalizedBenefits #HealthcareSolutions #PEO #CannabisIndustry #HealthcareOnABudget #GrowAndScale #StayGreen #KayaCommunity #StayInformed #ExpertTips #IndustryNews #DispensarySuccess

Welcome to a highly insightful episode of the Kaya Cast Podcast, where we delve deep into the intricacies of cannabis retail strategy. We're thrilled to host Richard McLean, the head of retail at Vibe by California, a leader in the competitive cannabis market of California.In this episode, Richard shares his rich experience in both cannabis and traditional retail, offering unparalleled insights into inventory management, vendor relationships, market adaptation, and much more. Discover the unique challenges of cannabis retail, from handling perishable inventory with strategic purchasing to understanding the nuanced demands of different regional markets.Richard explains the importance of building strong relationships with vendors to navigate the fluctuations of the cannabis market and reveals tactics for leveraging promotional items and rebates to enhance customer offerings. He also discusses the critical differences in consumer behavior across various store locations, emphasizing the need to tailor retail strategies to specific community needs.For those looking to expand, Richard offers sage advice on opening a second location and the importance of understanding local market dynamics and regulations. He shares his personal experiences and practical strategies for ensuring the success and profitability of new retail outlets.Whether you're a new retailer crafting your initial inventory strategy or an established player considering expansion, this episode is packed with valuable strategies and real-world insights to help you succeed in the dynamic world of cannabis retail.Don't miss this invaluable conversation geared towards helping cannabis dispensaries thrive. Tune in now and equip yourself with the knowledge to propel your cannabis retail business forward!Highlights:00:00 Introduction to KayaCast00:21 Guest Introduction: Richard McLean00:54 Understanding Cannabis Retail Strategy03:48 Inventory Management in Cannabis Retail05:28 Leveraging Supplier Relationships06:14 Adapting to Market Changes16:12 Customer Feedback and Engagement18:26 Expanding to a Second Location21:08 Navigating Local Cannabis Regulations22:43 Opening a Second Location: Best Practices25:09 Hiring and Training for Success27:14 Managing Multiple Stores: Key Strategies28:58 Customer Experience and Sales Techniques33:08 Effective Employee Training Programs37:23 Ensuring Accountability and Performance41:00 Conclusion and Final Thoughts Find out more about Vibe by California at:https://www.vibebycalifornia.com/https://www.linkedin.com/company/vibebycalifornia/https://www.instagram.com/vibebycalifornia_/ #KayaCast #CannabisRetail #RetailStrategy #VibeByCalifornia #InventoryManagement #VendorRelationships #MarketAdaptation #PerishableInventory #PromotionalItems #Rebates #ConsumerBehavior #LocalMarkets #CommunityNeeds #Expansion #SecondLocation #MarketDynamics #Regulations #Success #Profitability #Dispensaries #Thriving #RealWorldInsights #ValuableStrategies #Knowledge #CannabisBusiness #CustomerFeedback #Engagement #Hiring #Training #MultipleStores #CustomerExperience #SalesTechniques #EmployeeTraining #Accountability #Performance

Welcome to a new episode of the Kaya Cast Podcast, where we explore the dynamic world of the cannabis industry. In today's episode, we have the pleasure of speaking with Amanda Reiman, Chief Knowledge Officer of New Frontier Data, a leader in consumer cannabis data since 2015. Join us as we dive deep into the evolving consumer trends shaping both emerging and mature cannabis markets and discuss strategies for competing with the enduring gray market in states like New York and California.Amanda provides us with an insightful look into the shift toward non-smoked methods of cannabis consumption and the developing sophistication among consumers, moving beyond just choosing between Indica and Sativa to understanding terpene profiles, potency levels, and the unique effects of minor cannabinoids like CBN. We also discuss the impact of new technologies such as nanoemulsification on the edibles market, potentially revolutionizing consumer experiences by offering faster onset times and a more manageable high.Further into our conversation, Amanda shares strategies for cannabis retailers to attract and increase their customer base and basket size using targeted data-driven approaches. Learn about the importance of understanding your customer demographics and preferences, and how to leverage this information to tailor offerings that meet specific consumer needs.We also explore the broader implications of regulatory changes on the cannabis beverage market and the future potential of consumption lounges as community-focused, safe spaces for consumption. Lastly, Amanda gives us a sneak peek into her educational project, My Personal Plants, and sheds light on the importance of fostering an informed and healthy relationship with cannabis.Whether you're a cannabis business owner, industry professional, or just a curious listener, this episode offers valuable perspectives on the future of cannabis consumption and how businesses can adapt and thrive in this ever-changing landscape.Available on Spotify, Apple Podcasts, and wherever you get your podcasts.Learn more about New Frontier Data here:https://newfrontierdata.com/https://www.instagram.com/newfrontierdata/https://www.linkedin.com/company/newfrontierdata/Find out more about Amanda here:https://www.linkedin.com/in/amanda-reiman-phd-msw/https://www.mypersonalplants.com/Highlights:00:00 Introduction and Welcome00:05 Consumer Behavior in Emerging vs. Mature Markets00:38 Shift Towards Non-Smoked Methods of Consumption01:58 Sophistication and Changing Demographics in Cannabis Consumption03:35 Challenges for Legal Retailers in Emerging Markets07:38 The Role of Nanoemulsification in Edibles12:22 Leveraging Data to Attract More Customers20:12 Educating on Cannabis for Sleep20:50 Barriers to Medical Cannabis Adoption22:33 Cannabis Beverage Industry Insights23:58 The Future of Consumption Lounges25:33 Historical Context of Social Consumption27:38 Health Risks and Safety in Consumption Lounges30:25 Leveraging Data for Retail Success36:55 My Personal Plants: A Balanced Approach to Cannabis42:18 Conclusion and Contact Information#KayaCastPodcast #CannabisIndustry #NewFrontierData #ConsumerTrends #GrayMarket #EmergingMarkets #MatureMarkets #NonSmokedCannabis #TerpeneProfiles #PotencyLevels #MinorCannabinoids #CBN #Nanoemulsification #EdiblesMarket #DataDrivenApproaches #CustomerDemographics #TargetedOfferings #RegulatoryChanges #CannabisBeverageMarket #ConsumptionLounges #CommunitySpaces #EducationalProject #MyPersonalPlants #InformedCannabisConsumption #Spotify #ApplePodcasts #PodcastListeners #CannabisBusinessOwners #IndustryProfessionals #CannabisEducation #FosteringHealthyRelationships #NewEpisode #AmandaReiman #ChiefKnowledgeOfficer #RetailSuccess #HealthRisks #Safety #FutureofCannabisConsumption #ContactInformation.

In this episode of Kaya Cast, we delve deep into the mind of a top cannabis industry investor, Scott Grossman, the strategic force behind Turning Point Brands. With a rich background in investment banking and extensive experience in both private and public equity, Scott brings unparalleled insights into what really catches an investor's eye in the burgeoning cannabis market.What You'll Learn:- Investment Strategies: Scott outlines his approach to evaluating cannabis businesses, emphasizing the importance of a solid team and a clear understanding of the market problem the business intends to solve.- Essential Business Qualities: Discover the key attributes Scott believes are vital for a business to attract investment, including direct experience, operational understanding, and a compelling value proposition.- Advice for Entrepreneurs: Scott provides actionable advice for cannabis entrepreneurs on what to consider when approaching investors, how to demonstrate potential for scalability and defendability in the market.- Navigating Challenges: Learn about the nuances of investment in the volatile cannabis industry and how businesses can position themselves to be more attractive for investment.- Insider Insights: Gain insights from Scott's robust experience on mistakes to avoid and strategies to employ when seeking funds to ensure your business not only survives but thrives in competitive markets.This episode is a goldmine for any cannabis entrepreneur aiming to understand the investor's perspective deeply. Scott not only shares what attracts investment but also discusses common pitfalls and the resilience required to succeed. Whether you're preparing for your initial pitch or looking to expand, Scott's expert advice could potentially pivot your business strategy towards greater success.Make sure to tune in to this insightful conversation full of actionable strategies that could help elevate your cannabis business to the next level!Available on: Apple Podcasts, Spotify, and wherever else you love to listen. Subscribe to Kaya Cast Podcast for more insights on growing and scaling your cannabis business successfully. Highlights00:00 Introduction to KayaCast00:20 Meet Scott Grossman: Investment Insights00:59 Key Factors for Investment: The Team05:06 Retail Experience and Unique Value Propositions09:29 Top Qualities for Entrepreneurs14:32 The Importance of Resiliency17:35 Raising Capital: Strategy and Execution20:33 Building Prototypes and Demonstrating Value23:30 Understanding Your Customer Base24:04 Raising Capital: Key Considerations27:01 Building a Cannabis Brand29:16 Finding Investors in the Cannabis Industry35:50 Crafting the Perfect Elevator Pitch37:04 Evaluating Investors and Metrics43:25 Personal Investment Insights45:30 Final Thoughts and Contact InformationFind out more about Turning Point Brands, Inc at:https://www.turningpointbrands.com/home/default.aspxhttps://www.linkedin.com/company/turning-point-brands-inc./#kayacast

In this enlightening episode of Kaya Cast, we sit down with Jeffrey Hoffman, the experienced New York cannabis attorney and the mind behind Jeffrey Hoffman & Associates PLLC. With a wealth of knowledge drawn from his extensive legal practice and his popular 420 talk on LinkedIn, Jeffrey provides invaluable advice for newcomers and seasoned cannabis entrepreneurs alike.Why are there so many lawsuits in the cannabis industry? How can you safeguard your cannabis business against legal pitfalls? Jeffrey dives deep into the common legal mistakes made by cannabis business owners and shares key tips on how to navigate the complex regulatory environment in New York. He explains the critical importance of working with experienced legal professionals to avoid costly errors, specific to cannabis business requirements such as the nuances in lease agreements and federal law compliance.Moreover, Jeffrey discusses the implications of not fulfilling the LLC publication requirement in New York, a seemingly small oversight that can have substantial legal consequences. He also gives practical advice on selecting a cannabis attorney who truly understands the intricacies of the industry, helping to prevent litigation and ensure your business operates within the legal framework.Whether you're planning to open a new dispensary or scale your existing operations, this episode is packed with essential insights that will assist you in making informed decisions and steering clear of common yet avoidable legal issues. Tune in to arm yourself with the knowledge you need to succeed in the competitive cannabis market of New York.Availability: Stream this episode on Spotify, Apple Podcasts, or directly from our website. Don't forget to subscribe for more insightful discussions designed to help you grow your cannabis business responsibly and lucratively. Find out more about Jeffrey Hoffman & Associates PLLC at:https://www.420jurist.com/https://www.linkedin.com/in/heavyj/Highlights:00:00 Introduction to Cannabis Industry Lawsuits01:01 Common Legal Mistakes in Cannabis Startups02:18 Understanding Legal Requirements for Cannabis Businesses05:40 Navigating Lease and Mortgage Challenges10:11 Choosing the Right Legal Support14:04 Complexities of Cannabis Deals and Regulations15:34 The Impact of Regulations and Lawsuits20:00 The Role of Attorneys in the Cannabis Industry22:01 The Litigation Process and Its Implications22:56 The Importance of Legal Counsel23:31 Navigating Regulatory Changes24:01 Opening a Cannabis Store: Key Considerations25:34 Understanding New York's Two-Tier System28:54 Employee Regulations in the Cannabis Industry30:06 Outsourcing and Legal Complexities33:48 Current State of the New York Cannabis Market37:49 Challenges with the Illicit Market41:34 Conclusion and Contact Information#kayacast #newyork #dispensary #cannabis

Welcome back to another insightful episode of the Kaya Cast Podcast, where we bridge the gap between the rapidly evolving cannabis industry and the world of business. Today, we're joined by Peter Su, a seasoned veteran in the banking sector with a unique specialty: he's launched not one, not two, but three successful cannabis banking programs. His latest endeavor at Hanover Bank aims to treat cannabis businesses just like any other, striving to remove the stigma and operational hurdles that many face today.In this episode, Peter shares his wealth of knowledge on what cannabis businesses should look for in a banking partner, the everyday challenges of financing in the industry, and how Hanover Bank is setting itself apart by providing comprehensive, normalized banking services to cannabis operators. Plus, he offers invaluable advice for individuals in the cannabis sector struggling to access financial services like loans or mortgages.If you've ever been curious about the financial nuances of the cannabis industry or are seeking practical advice on overcoming banking barriers, this episode is a must-listen. Join us as Peter lends his expert insights to help demystify cannabis banking, revealing both the progress made and the paths forward for businesses and individuals alike.Key Points We'll Cover:- Criteria for selecting a cannabis-friendly bank- The unique challenges and solutions in cannabis banking from Peter's perspective- Practical advice for cannabis industry workers navigating personal banking and loans- The vision and future plans for Hanover Bank in the cannabis banking space- An insightful discussion on the Asian Cannabis Roundtable and its role in changing perceptions and fostering community within the industryEnjoy this episode for a clearer understanding of how banking can support the growth and normalization of the cannabis industry. Don't forget to subscribe to our podcast for more expert discussions like this, and visit our website for an archive of past episodes. Happy listening!00:00 Introduction to KayaCast00:16 Guest Introduction: Peter SU from Hanover Bank00:58 Cannabis Banking Experience01:22 Challenges in Cannabis Banking02:58 Treating Cannabis Businesses Like Normal Businesses06:11 Advice for Cannabis Industry Employees11:37 Personal Banking for Cannabis Industry Workers14:54 Future of Cannabis Banking at Hanover25:28 Asian Cannabis Roundtable29:49 Conclusion and Contact Information30:44 Thank You and Podcast InformationAvailable on all major podcast platforms. Subscribe on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast app to never miss an episode.---  Tune in, learn, and leverage these insights to help your cannabis business thrive in a complex landscape! Find out more about Hanover Bank at:https://www.linkedin.com/in/petersu/https://www.linkedin.com/company/hanoverbank/#KayaCast #CannabisIndustry #Business #Banking #HanoverBank #CannabisBanking #FinancialServices #IndustryInsights #AsianCannabisRoundtable #Community #ExpertAdvice #SpecialtyBanking #CannabisFinancing #Mortgages #Loans #NormalizingCannabis #DemystifyingBanking #Growth #Progress #Subscribe #ExpertDiscussions #Podcast #Insights #Episode #WelcomeBack #SeasonedVeteran #BridgeTheGap #CannabisAndBusiness #Stigma #OperationalHurdles #Success #ThreePrograms #TreatingCannabisBusinesses #Criteria #Selection #Challenges #Solutions #PracticalAdvice #PersonalBanking #AsianCommunity #ChangingPerceptions #FosteringCommunity #GrowthAndNormalization #ComplexLandscape #Thrive #ExpertInsights #HappyListening

In this unmissable episode of Kaya Cast, we sit down with Tim Gunther of ILoveCompliance.biz, bringing over nine years of expertise in steering cannabis businesses towards foolproof compliance. Tim delves deep into the common pitfalls in cannabis regulations, sharing his wealth of knowledge on straightforward yet overlooked practices that can safeguard your operation from hefty fines and regulatory headaches.Discover practical advice on managing video retention, inventory protocols, and the intricate changes of ownership that could potentially save your business tens of thousands of dollars. Tim also illuminates how better understanding your state's regulators and their requirements can transform them from foes to allies in your business journey.Moreover, learn the ins and outs of maintaining employee compliance training records, the significance of your relationship with inspectors, and harnessing public records of fines as learning tools to stay ahead. Tim doesn't just highlight problems but provides actionable solutions, advocating for regular audits, the strategic use of technology, and fostering a proactive compliance culture.Whether you're a new dispensary owner drafting your first SOPs or a seasoned operator, this episode is packed with invaluable insights to help you navigate the regulatory landscape effectively, ensuring your business not only survives but thrives in the challenging yet rewarding world of cannabis.Tune in to gain a competitive edge by mastering the art of compliance with expert insights from Tim Gunther. Subscribe to the Kaya Cast on your favorite podcast platform to never miss an episode on powering up your cannabis business! Find out more about ILoveCompliance.Biz at:https://ilovecompliance.biz/https://www.linkedin.com/company/ilovecompliance/https://www.instagram.com/ilovecompliance/Highlights:00:00 Introduction to KayaCast and Compliance Challenges00:24 Guest Introduction: Tim Gunther from I Love Compliance01:13 Common Compliance Violations in the Cannabis Industry04:45 Understanding State Regulations and Staying Updated07:45 Learning from Fines and Sanctions11:03 Best Practices for Compliance and Vendor Selection16:47 Writing Effective SOPs and Ensuring Compliance22:40 Training Managers to Use Camera Systems24:39 Importance of Self-Reporting26:31 Building a Culture of Compliance30:34 Understanding Your Inspectors34:47 Writing Effective SOPs38:02 Best Practices for Document Management41:47 Conclusion and Final Thoughts#kayacast #cannabis #compliance

In this enriching episode of the Kaya Cast Podcast, we're thrilled to have Carlo Manabat, the founder of Kuya, joining us to explore the transformative role of customer data in the cannabis industry. With a rich background in helping cannabis businesses enhance their market presence through strategic branding and market research, Carlo brings invaluable insights into the art of understanding and leveraging customer data for substantial business growth.Discover:- How Carlo's journey with his company, Blaze, and Kuya has reshaped his approach to the cannabis retail and CPG landscape.- Practical tips on persona building and how to translate demographic insights into effective business strategies.- The importance of aligning product offerings and marketing messages with your core customer base to enhance visibility and sales.- A step-by-step discussion on performing effective market research, mapping customer profiles, and interpreting demographic data to make informed business decisions.- How Carlo has assisted dispensaries in optimizing their product mix and partnerships to cater precisely to their customer's lifestyles, resulting in significant revenue boosts.Whether you're a new dispensary owner or looking to scale your existing cannabis business, Carlo's expertise will guide you through utilizing customer data not just for better marketing, but for crafting a consumer experience that resonates well with your target audience. Tune in and transform the way you see and use customer data in your cannabis venture!00:00 Introduction to KayaCast00:26 Guest Introduction: Carlo from Dream Project00:49 Carlo's Insights on Cannabis Retail04:12 Understanding Customer Personas06:21 Market Research for Dispensaries08:45 Leveraging Demographic Data10:49 Building Customer Profiles18:53 Optimizing Marketing Strategies32:26 Case Study: Increasing Sales by 15%46:13 The Importance of Data in Cannabis Business50:54 Conclusion and Contact InformationRemember to subscribe to our podcast on your favorite platform and never miss an episode that could help you grow and scale in the competitive cannabis industry! Find out more about Kuya at:https://www.hikuya.com/https://www.linkedin.com/in/cmanabat/https://www.linkedin.com/company/hikuya/#KayaCastPodcast #CannabisIndustry #CustomerData #TransformativeInsights #MarketResearch #PersonaBuilding #EffectiveStrategies #OptimizingMarketing #BoostingRevenue #CannabisRetail #CPG #DemographicData #BusinessGrowth #CustomerProfiles #DispensaryOwners #ScalingBusiness #ConsumerExperience #TargetAudience #UtilizingData #CannabisVenture

Welcome back to another informative episode of the Kaya Cast Podcast, the go-to resource for cannabis dispensaries aiming to expand their influence and success in the industry. In this episode, we dive further in with Wesley Hein, a seasoned cannabis executive and head of Corporate Development and M&A at Mammoth Distribution. Discover the unique dynamics of the hemp market and its evolving role relative to the broader cannabis industry. Wesley provides an insider's perspective on how, despite being fundamentally a cannabis company, the developments in the hemp sector are influencing strategies and perceptions in the markets where Mammoth operates, including California, New York, and Illinois.Delve into the complex relationship between cannabis and its cousin hemp, as Wesley explains the regulatory landscapes, market challenges, and the unintended consequences of hemp's rapid growth. He shares critical insights on how the hemp industry is navigating through its 'wild west' phase much like the early days of cannabis, and the implications this has on regulation and market stability.Moreover, Wesley peels back the layers on the burgeoning sector of cannabis-infused beverages. He discusses the surprising boost in beverage sales against the backdrop of hemp's influence and how savvy branding and distribution strategies are overcoming stigma and logistical hurdles. In a market faced with both skepticism and opportunity, learn about the potential pathway for hemp in California and the broader implications for cannabis operators and manufacturers looking to innovate while adhering to shifting regulatory demands.Whether you're an industry veteran or a newcomer navigating the complexities of the cannabis business, this episode offers valuable perspectives on managing growth amidst chaos, capitalizing on emerging market segments, and strategizing for future expansions.Stay tuned to the end for Wesley's outlook on where he sees hemp and cannabis beverages heading, and what this could mean for dispensary owners looking to diversify their product offerings.As always, thank you for joining us on the Kaya Cast Podcast. Don't forget to subscribe to stay updated on the latest trends and strategies that can help propel your cannabis business forward. Until next time, keep growing and thriving in the cannabis industry. Find out more about Mammoth Distribution at:https://www.linkedin.com/company/mammothdistribution/https://www.linkedin.com/in/wesleyhein/Highlights:00:00 Introduction to KayaCast and Guest Wesley Hein00:30 Current State of the Hemp Market03:03 Hemp's Impact on the Cannabis Industry06:02 Challenges and Opportunities in Hemp and Cannabis07:27 Regulatory Landscape and Future Predictions16:58 The Potential of Cannabis Beverages19:30 Conclusion and Farewell #KayaCastPodcast #CannabisDispensaries #IndustryInsights #CorporateDevelopment #MergersAndAcquisitions #HempMarket #CannabisIndustry #CaliforniaCannabis #NewYorkCannabis #IllinoisCannabis #RegulatoryLandscapes #MarketChallenges #HempGrowth #WildWestPhase #CannabisBeverages #BeverageSales #BrandingStrategies #DistributionStrategies #Stigma #LogisticalHurdles #MarketStability #CaliforniaHemp #CannabisInnovation #RegulatoryDemands #IndustryPerspectives #DispensaryOwners #ProductDiversification #StayTuned #CannabisGrowth #KayaCommunity #CannabisNews #IndustryUpdates #CannabisBusiness #GrowAndThrive.