Podcasts about brandbuilders

On this episode of the award-winning BrandBuilders podcast, we're thrilled to welcome Marissa West, the founder and owner of West Kept Secret. If you've not heard of it yet, West Kept Secret is Charlotte's premier boutique fitness studio, voted best in Charlotte multiple years running. West Kept Secret is known for its effective methodology and supportive environment. Marissa and her team even serve as the official fitness trainers for the Carolina Panthers' cheerleading team! Marissa, welcome to the show.

Most of us probably don't think about our insurance until we need it. And, the difference between an 800 number and a relationship with a real person is even mpre important when you really need. It.  On this episode of The BrandBuilders podcast, we're talking with  Bill & Paxton Laurie, the owners of Laurie Insurance Group, a leading insurance agency with a strong local presence and a regional reach that extends across multiple states in the Southeast.  Bill, Paxton, thanks for joining us… 

In the latest episode, hosts Chris Anthony and Mary Oquendo are joined by special guest Alex Martin, the editor and host of The Daily Groomer. This insightful conversation covers a range of topics from personal branding to the impact of the Great Depression on generational values. Listen in as the trio discuss Work-Life Balance, as well as Marketing and Branding Strategies.

If you think “The Beast from Baku” or the “Magician of Riga” are pro wrestlers or characters from some “Harry Potter” sequel… prepare to be enlightened on this edition of the award-winning BrandBuilders Podcast.  Yes, professional chess players carry on with that much swagger.  For ten years, the Charlotte Chess Center has been providing a place to play, lessons, and camps for players of the royal game.  Peter Giannatos is the Charlotte Chess Center's executive director and founder. And he's our guest today on the BrandBuilders podcast. 

Airo Mechanical is a leading multifamily HVAC and plumbing contractor based in Mooresville, with a remarkable 25 years of experience. The company is licensed in multiple states including North Carolina, South Carolina, and Virginia… if you've seen their work or met anyone on the team, you'll know they take pride in hands-on leadership, emphasizing business development, education, and the highest quality standards.  Andrew Ward is Vice President of Business Development at Airo Mechanical and he's our guest today on the award-winning BrandBuilders podcast. 

For 20 years, Dress for Success Charlotte has been a champion of women's economic upward mobility. It's their vision that all women are economically self-sufficient, treated individually and with dignity and respect… and that they receive comparable pay to their male counterparts as they strengthen and shape their families and our communities. They help hundreds of women each year with job placement, interview skills, financial education, career advancement services. Gale Bonnell is a community advisor with Dress for Success, and Emily Wheeler is executive director. They're here as our guests on the BrandBuilders podcast. Gale and Emily… thanks for joining us!

Covid and the pandemic changed a lot about how we work, shop, go to school –and even how we workout. One of the biggest “booms” during that time was in running. Depending on the report you read, 15 to 30 percent of runners surveyed say they came to the sport during the pandemic!  Many of them are still running, and looking for in-person opportunities to get together and run. That's GREAT news for folks in the events business, you'd think. But there are also new challenges for the events and endurance industry.  Tim Rhodes is president of Run Charlotte and the managing partner for the Novant Health Charlotte Marathon. Tim, welcome to the BrandBuilders podcast.

North Carolina has come a long, long way since it earned an economic reputation based on tobacco, furniture, and textiles. Agriculture and manufacturing still play a role… but they share the spotlight with aerospace, fin-tech, energy, banking, bio-tech and more, in an a statewide economy that is far more diverse than it was just 10 or 20 years ago.  “Business North Carolina” magazine has been following the news, the trends, the ups and downs, and the names and faces that have shaped the state's economy since 1981.  Ben Kinney has served as publisher for 20 years. He's seen many of those changes first-hand … along with changes in the news business itself. He's our guest today on this episode of the award-winning BrandBuilders podcast. 

A New York Times article from this summer pointed out what a lot of us probably know already. Social media is a lot less ”social” these days. Between the political commentary and all the ads… many brands are struggling to connect – or reconnect – with their audiences. People and brands are once again seeing the value in creative and engaging IN REAL LIFE events. They key to their success, of course, is the “creative and engaging” part. Stephanie Bingham parlayed a stint with “The Cartoon Network” and Belk into her own agency that specializes in events that do just that. She's our guest today on the BrandBuilders's Podcast.

Charlotte's got a lot, as the marketing campaign says, and it's enough to keep drawing people to town. In fact, more than 100 people are moving to town each and every day – that's great for business and our national reputation, but there's a yin and yang to everything, of course.  More traffic, less affordable housing, fewer seats at your favorite restaurant, longer lines at the grocery store… all that.  And it takes smart people to help forecast, design, and engineer solutions that can help fast-growing places like Charlotte roll with the punches. And the changes. And we've got one of those smart people with us here on the BrandBuilders podcast… welcome, Tobe Holmes.

George Carlin said it best: “All you need in life, is a little place for your stuff…  This is my stuff, that's your stuff, that'll be his stuff over there. That's all your house is-- a place to keep your stuff. If you didn't have so much stuff, you wouldn't need a house. You could just walk around all the time. Think about it.. A house is just a pile of your stuff with a cover on it!” Well said, Mr. Carlin. Well said.  And when your house isn't enough, there's always storage! This is DCL sitting in for the vacationing Brian Young. I'm here with Scott Dunstan, the president of the Dunstan Group. We're talking about a place for YOUR stuff with Brent Wright on this episode of the BrandBuilders podcast! 

“Music With Friends” a unique membership that bills itself as a, ”one-of-a-kind experience, centered on legendary musical acts performing in intimate, acoustically superb venues.” The artists they book are based the acts their membership wants to see, in settings that promise no bad seats in the house. Plus, pre-show cocktail parties and afterparties for every show – AND, members can attend meet & greets with the performers themselves!  If that sounds like your kind of jam, then you'll be excited about today's guest on the BrandBuilders podcast… we've got Larry Farber from Music With Friends with us today. 

If your back hurts, everything hurts. And if you're one of 65 million Americans who suffer from back pain, you know how important it is to get relief. A chiropractor can help! Whether you're a serious athlete, a weekend warrior, or somewhere in between, your back is the the foundation of your health and fitness. Dr. Doug Bradberry is a chiropractic physician at Greenapple Sports and Wellness. He's an athlete himself, who has worked with Olympic-bound athletes from the U.S. and Canada, local sports teams, as well as “regular” folks like you and me.  He's our guest today on the award-winning BrandBuilders podcast.

Whether you've read it or not, you probably know the book, “7 Habits of Highly Effective People.” Steven Covey authored that one along with LOADS of other best-sellers about people, work, and productivity. Covey's books are as quotable as the movie “Caddyshack,” and packed full of “bottom line” insights like this quote: “So often, the problem is the system, not the people. If you put good people in bad systems, you get bad results.” CTK at Work is a solution from local law firm Conrad, Trosch and Kemmy that FOR businesses looking to keep and get the best talent – and help them work at their very best. Dr. Elizabeth Teagarden is our guest today on the BrandBuilders podcast to tell us how THAT process works.

There was a commercial a few years back about a company that said they, “quote,” they make a lot of the things you know “better.” Truth is just about ANY product you use is PACKED with pieces and parts. And there are companies that may have never heard of that make those pieces and parts. One of those companies is Sur-Seal. They engineer, design, and manufacture ALL kinds of parts for all kinds of industries. From aerospace, to medical, to automotive, heating and air, lighting… the list goes on! Billy Lipari is Marketing Director for Sur-Seal. He's our guest today on the BrandBuilders podcast.

It's probably more than fair to say that “traditional media,” like the kind our parents used to know, is a thing of the past. Newspaper subscriptions have dwindled for years… TV news is a shell of what it was in its prime. And car makers may not even include the AM band on the radio. Sorry folks, your Facebook news feed is NOT the actual news. And what's left of the “news” is arguably entertainment at best, and loaded with pop-up ads. So where do you turn if you want to know what's REALLY going on?? One local journalist decided to answer that question with a question: Would people be willing to subscribe to a newsletter that was JUST the local news?? Tony Mecia is the executive editor of the Charlotte Ledger. He's our guest today on the BrandBuilders podcast!

For some people, the idea of running a marathon is just plain crazy. For some, it's a bucket list item, and for others, it's something they do over and over again! No matter where you are on that list, one thing's for sure: running a marathon is a big deal. It takes time and training, and it also takes a team committed to doing the work to put on an event that has tons of moving parts. Charlotte is lucky enough to have not only a world-class marathon right here in our own front yard… AND a team of folks that spend an entire year working up to one very special Saturday. This year's Novant Health Charlotte Marathon is coming up Saturday, November 4. Event Director Alaina Williams has slowed down just long enough to join us on this episode of the BrandBuilders podcast.

We read some headlines just this week that said, “the great resignation is over,” and that the economy is actually still adding jobs. But ask just about anyone and they're STILL struggling to find talent. And when that talent can't be found down the street or across town, that's where companies like Oyster HR come in. They help businesses hire, run payroll, and provide benefits – for talent located all over the world. Kevin Pratt is our guest here on the Brandbuilders podcast to tell us how that all works.

Every business – and every business owner and founder – has an origin story. Some are pretty straightforward, others take a more roundabout route. Jim Mallory traveled the world in the Navy, started his own business, learning the ropes – and the paint trade – as he went along. Today there are twenty-two Mallory Paint Stores in the Puget Sound area of Washington State. Their Brand Manager, Sarah Ross, got up early to join us on this episode of the award-winning BrandBuilders podcast - and tell us her favorite paint color!

With work, school, kids, family, and every other type of distraction in our lives, it can sometimes be hard to find a quick meal that doesn't compromise your commitment to a healthy lifestyle. Most everyone WANTS to eat healthy, but sometimes it's just hard, confusing, or just plain inconvenient. That's where Nautical Bowls fits in. They combine healthy, fresh, superfoods in what they call an “uplifting atmosphere.” We sure want to hear all about that! Nikki D'Erico is from Nautical Bowls Charlotte. She's our guest here on the BrandBuilders podcast!

Here's a bold claim for you: We deliver results-driven professionals to results-driven companies. That's what Mach Partners says about their ability and expertise in the professional recruitment services. We love that kind of attitude! Mach Partners is a leading Executive Search firm focused on delivering top Private Equity, Technology, Hedge Fund, Real Estate, Operations, Accounting, and Alternative Investments professionals. We've got Matt Carr here on the BrandBuilders podcast to talk about the kind of talent their looking for – and how they back up that big claim.

Starting over is hard work – whether it's a job change, divorce, coming out, or living through grief… they all present unique challenges. Sisters Olivia Howell and Jenny Dreizen are making those transitions easier with “Fresh Starts Registry,” a first-of-its-kind platform built to support those going through brave and bold changes. They've told their story in interviews with Forbes, New York Magazine, NBC News, NY Post, and Daily Mail… now they're our guests today on this episode of the BrandBuilders podcast.

So… how do you write an introduction for someone who's in the business of making other people look and sound good? That's easy! You “borrow” a couple of lines from their website! Here goes: “Beth Booker is a creative entrepreneur with over a decade of experience in PR and Marketing with the education to match. As the CEO of two PR companies, her diverse background spans multiple industries, from fashion to music, beauty to lifestyle, and healthcare to food and beverage.” Beth is Founder and CEO of Gracie PR, and she's our guest today on the BrandBuilders podcast!

A breast cancer diagnosis is news no one wants to get. Mercifully, the Charlotte area is blessed with opportunities for state-of-the-art treatment. While access to that kind of care can be life-saving or even life-extending, there's more to treating the entire person. That's where resources like Carolina Breast Friends play a role. From the big “pink house” on East Morehead Street, they work to provide a “holistic approach to meeting the needs of the breast cancer community through mentorship, programming and outreach.” Our good friend Lisa Dale is Executive Director at Carolina Breast Friends. She's our guest today on this episode of the BrandBuilders podcast.

How do you create a successful personal brand? In this episode of the Happy Hustle Podcast, I chat with my man, Jeremy Weber, Founding Member of Brandbuilders Group. Jeremy talks about how to leverage blockchain technology for your personal branding. Over his 17+ year career, he has founded, sold, and helped to grow multiple companies. His work as a personal brand strategist has supported New York Times bestselling authors, TED speakers, celebrity influencers, a Shark Tank investor, and 7-figure entrepreneurs across many industries.As a founding member and senior leader within Brand Builders Group, he has supported the launch and growth of one of the fastest-growing personal brand strategy firms in the world. His worl‹ has spanned leading a team of 25+ strategists, overseeing the platform supporting 500+ personal brands, and managing the company's global partner networl‹. As a former thought leader in the technology industry, he has spoI‹e to audiences of over 15,000 and sat on the advisory board of a global software company with annual revenues of over $1 Billion.If you'd like to learn more about personal branding or marketing yourself, grab this opportunity to have a FREE brand strategy call with Jeremy at freebrandcall.com/jwIn this episode, we cover:[00:07:14:23] The Digitization of your Reputation[00:15:56:06] Diluted Focus = Diluted Results[00:36:22:19] You Have Full Control of Your Brand[00:52:29:17] Grab This FREE Brand Strategy Call[00:53:29:23] Happy Hustle Hacks [Health, Money, Entrepreneurship, Spirituality][01:01:45:26] Rapid fire questionsWhat does Happy Hustlin mean to you? Jeremy says doing something every day that is primarily grounded and serving other people because that's gonna light you up and fill you up in a way that nothing else will. But doing it in a way that also creates space for you to live your life and your life is not your work.Connect with Jeremyhttps://www.facebook.com/thejeremyweberhttps://www.instagram.com/thejeremyweber/https://www.linkedin.com/in/thejeremyweber/Find Jeremy at brandbuildersgroup.comConnect with Cary!https://www.instagram.com/cary__jack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featuredGet a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustlebook.com/Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course http://www.thehappyhustle.com/JourneyApply to the Montana Mastermind Epic Camping Adventure https://caryjack.com/montana“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode sponsorIt's hard to overstate how important magnesium is for all aspects of our health. Almost everyone now talks about how critical Magnesium is for us, Dr. Hyman, Andrew Huberman, all of the health industry authorities, and doctors. There is a long list of symptoms and diseases that can be eased or even treated with magnesium. In fact, way back magnesium was a critical element. Doctors used magnesium for all kinds of conditions, from arrhythmia to constipation, to preeclampsia, and even seizures. For some reason, now doctors use it as a last resort and put patients on high doses of Magnesium if they are at risk of premature labor, seizure, and other very serious conditions.It's really essential to our health and our wellbeing. This is a huge problem because magnesium deficiency can increase your risk of all diseases and keep you from performing optimally. We shouldn't wait until we are Magnesium deficient!And even more critically, there's not just one type of magnesium. There are seven different types that we need in order to ensure both our health and vitality remain strong.  Fortunately, BiOptimizers has the solution. Their Magnesium Breakthrough supplement is the only product on the market with all seven types of magnesium. And it's specially formulated to reach every tissue in your body to provide maximum health benefits. BiOptimizers Magnesium Breakthrough gives you access to the full spectrum of magnesium, which can dramatically improve your overall health, from reducing stress to improving sleep and boosting your energy levels. Right now you can try BiOptimizers, magnesium breakthrough and any other BiOptimizers product for 10% off, just go to www.magnesiumbreakthrough.com/hustleDon't wait to be deficient, start taking the best magnesium and improve your wellbeing right now!. Just go to www.magnesiumbreakthrough.com/hustle

Episode Highlights: Rory explains selling the previous company prior to Brand Builders and how his friend, Lewis Howes inspired the start of this company. Brand Builders works with a wide variety of clients. They have worked with  New York Times best-selling authors. The majority of their clients are in professional services of some type- entrepreneurs, independent consultants, business owners, coaches, trainers, real estate agents, etc. Rory shares the mission of Brand Builders to be helping people find their uniqueness and differentiate themselves from that perspective rather than through the filter of what others are doing.  What is the podcast Rory is running for Success Magazine? Success Line Podcast is free coaching calls with Rory. Info for how to apply is provided in the Resources Mentioned section.  How do you break through the noise with your brand? Rory's wife is the CEO of BrandBuilders and led a year long, nationwide research study on trends in personal branding. Rory shares some data points that have not been released yet. Are you more likely to trust someone who has an established personal brand? Rory shares how they can stratify and segment data based on generations.  82% of Americans agree that companies are more influential if their founder or executives have a personal brand that they know about, trust, and follow. Rory talks about the example of Glenn Sanford and eXp realty. Tristan reiterates the importance of one on one focus and ability to relate to brands especially on social media. Rory talks about struggling with sharing the little intimate details of his personal life on social media. He frames a new perspective by asking -Who is your favorite celebrity? If you could have full access to an entire day of their life, what would you say? Although we aren't celebrities, people want to know the person behind what they see. A revenue building engine is an automated digital ecosystem around personal brand that pumps content out into the universe without taking a person's time. How does Brand Builders create a content marketing strategy? Rory explains how they focus on creating fans not just purchasers and making a difference. Do you spend a lot of your mental energy on choosing the right hashtags, constructing your home page for opt-ins, and conversions? There is nothing wrong with any of that. Rory gives some advice to spend more time focusing on trust. When are people ready to buy? How do you create systems that capture them? Rory shares how he utilizes his feed versus his story on Instagram. The problem is never giving away too much and then they won't buy. The problem is you didn't give away enough and they aren't coming back. What is one of the best prospecting mechanisms on social media? Where do you find your uniqueness?   Resources Mentioned: Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Rory Vaden | https://www.roryvaden.com | Success Line: www.success.com/successlineguest | Success Room Instagram Live | https://freebrandcall.com/rv/  Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q RedX (sponsor) Chime (sponsor)

It was very big news when Food & Wine named Charlotte one of its next great food cities. With new restaurants openings, award-winning chefs, and a world-renowned faculty at Johnson and Wales all getting regular attention… it seems like the options and opportunities are everywhere. With all that, most of our audience – and probably many folks in Charlotte -- aren't worrying about where their next meal is coming from. But there's a significant number that does. And thankfully, there are folks working to help them bridge that gap. Danielle Moore is the community outreach director for Loaves and Fishes/Friendship Trays and joins us on this episode of the BrandBuilders podcast.  

Most everyone remembers a line or two from that old “Dry Bones” song, right? Or maybe you're a, “head, shoulders, knees, and toes,” type… Either way, all this stuff we're made of is connected. And if you've ever been on the receiving end of great chiropractic care, you know what we're talking about. And like any type of service, not all are created or provide care in the same way. On this episode of the award-winning BrandBuilders podcast, we've got Doctor Grant Lisetor from Greater Life Chiropractic.    

From rock bottom to soaring success, today's guest interview is such a treat for listeners. Not only does this episode expand your mind with high level sales skills and strategies, but it is also a transformational story that will motivate you to go for your biggest dreams. Today's guest is Ian Koniak and he is a very big deal. As the #1 rep for Salesforce, the #1 CRM in the entire world, for 19 years, it's obvious Ian knows what he's doing. But more than that, he has transformed his life from addiction to serving others. He and I have worked together on his personal brand and I got to know him as a person. I have been absolutely blown away by who he has become through this journey and am constantly amazed by how he continues to grow. In this conversation, we talk about both tactical sales strategies and his transformational journey. Ian is now the founder of his own company and with his background, you are sure to find value in this episode. Stay tuned because he shares amazing resources and ways to connect with him in a new fabulous coaching program.   Show Notes: [3:15] - Ian shares his background and history in sales. [4:35] - While experiencing a very scary moment, Ian turned to prayer and saw his life flash before his eyes and felt deep regret. [5:56] - Ian made the promise that he would immediately begin serving others. [6:47] - Brandbuilders is the program Ian joined and connected with Elyse amidst battling addiction. [8:35] - Ian got to a point with living outside of integrity and he knew he needed to be honest. [10:00] - Through being honest with his wife, he went into recovery. [11:39] - Now, Ian can truly be the coach and leader he wants to be with integrity. [12:44] - So many people have a secret they are suppressing. [13:53] - Outside of sales, Ian truly believes his calling is to share his story to help others through addiction. [15:16] - When coaching sales, Ian is able to infuse mindset and spirituality elements. [17:44] - Money doesn't buy happiness, but it does buy you opportunities and freedom to do things that make you happy. [19:13] - Focus on the process, not the prize. [21:09] - Ian shares what he does when he finds himself focusing on the wrong thing and worrying about money. [23:50] - Once you break through your comfort zone, you see what is possible. [25:10] - Ian shares how he approached other coaches to find what was possible and changed his environment. [26:48] - Anything is possible but without the right things, you won't experience success. [27:41] - Ordinary people can do extraordinary things but many people don't try. [30:13] - What are RAD goals? [31:53] - Start small and increase your stepping stones. [33:48] - Success in any endeavor but especially as an entrepreneur, it is all foundational. [35:18] - Yes, you have to know how to sell, but it is dependent on more than just that. [36:33] - Ian shares tips for elite performers. [39:10] - Elite performers do top down selling. [40:05] - Don't put anyone on a pedestal. [41:42] - Practice active listening. [42:36] - You leave the best impression by stopping trying to impress. [44:52] - What is the biggest life lesson that Ian has learned from his wife?   Connect with Ian: Untap Your Sales Potential Coaching Ian Koniak's Website Ian Koniak LinkedIn   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page    

Remember the good ol' days? Yeah, we all do. Maybe you're living them now! And maybe you have some great memories from your high school or college days that you love keeping around. For more than a few of us, there's that T-shirt that brings back the good times, and we don't hate feeling that vibe again. That's the idea behind Glory Days Apparel - streetwear that feels good and makes us feel like we're living the glory days, even if those days are right now. JD Harris is the guy who made his favorite high school T-shirt into an entire business with a shop in South End, and this stuff is pretty cool. He's joining us now on the BrandBuilders podcast to tell us how he took his communications degree- to a career in finance- to his own business with a distinctly Charlotte feel.

What do you think of when you hear the term “personal brand?” Maybe you think of a famous celebrity or a social media influencer. But we all have a personal brand, and it boils down to reputation. What do people think of when they think of you? AJ Vaden is the CEO and Co-Founder of Brand Builders Group and one of the world's leading experts in personal brand strategy. Over the last 15 years she has helped create, launch and grow several multi-million dollar businesses from start up to 7 and 8 figures in annual revenue. AJ is the Co-Host of The Influential Personal Brand Podcast and was recently named as one of the top 5 personal branding speakers. On this episode, she shares why you need a personal brand, how to build it, and the common mistakes to avoid. Download the Trends in Personal Branding National Research Study: https://bit.ly/study-gamechangers

On this episode of the Lab Coat Agents Podcast, Jeff talks to Rory Vaden. He is an absolute beast, a stud, an expert, a guy that Jeff has looked up to and has read both of his books.  Rory has built a group called Brand Builders. He is a top 100 speaker, two-time world champion, best-selling author for ‘Taking the Stairs' and ‘Procrastinating on Purpose'. Rory's TEDx has been viewed over 3 million times.  Episode Highlights: Rory explains how he started a brand builders' group, and he prepared one on one personal brand strategy for anyone they called mission-driven messengers. Brand Builders teaches people how to build and monetize their brand, reaching more people; He desires to make a difference in his community, industry, profession, and trade. Jeff asks, “How do I need to shift my mindset to understand why what you do is valuable to my business?”  Personal branding is simply the digitization of reputation. Rory explains how it is built on trust. 82% of Americans say that companies are more influential if their founders or executives have a personal brand they know, trust, or follow. For the most part, what you had for lunch or what's going on with your kids, or the trophies you want or your latest listings, all of those are irrelevant to someone who is a visiting stranger, says Rory. You try to use your brand to drive awareness for something that you are doing because there are only a few ways to monetize a personal brand. Ads and affiliates mean I'm not selling my audience anything. I'm selling other people access to my audience, and they're paying me to have the opportunity to put their brand in front of my audience, says Rory. What can you do to add value to the person you're trying to reach? The content you put out should be what is helpful for the person you're trying to target.  Some principles apply to everybody, but the honest answer, there's not a right answer to each thing, there's only a right answer for you. 58% of Americans said they would be willing to pay more money to receive the same service from a professional with a personal brand versus someone who worked at just a large company that they didn't know.  Jeff says, just because the brand is more prevalent, it might lend credibility; But at the end of the day, it's still going to come down to the individual and whether it's your statistics, personality, or reality, whatever it is, that is why people will choose you. For individual real estate agents, some are still struggling- To answer their questions of: Where should I go from here? What should I do next time? Do I need to define my content strategy and the platform? Where do I go and where do I start at the very basic level? Rory gives his advice. You have to be the go-to leading authority on something; If you are not, you are the noise. So even though you're frustrated that there's noise, you are the noise. The narrower you are, the more money you make because you are most powerfully positioned to serve the person you once were. Confidence and certainty come from clarity and most small business owners are completely unclear. They are unclear about who they serve and about what makes them different.   3 Key Points: Many people, when they hear the term personal branding, their mind goes to “You guys do websites”, or “You do graphic design”, or “You do logos and colors” for example. Those are branding agencies, and Brand Builders with Rory is the strategy firm. Personal branding is the digitization of reputation. It allows people to get a chance to be exposed, not to your company, not to who you work for, not to what you do, not even really to what you know but to who you are. That is the human experience available today in a more scalable way than ever before in history because of personal branding. One of the natural ways to differentiate is just based on who you are. So we do business with people who we trust. We trust people who we see, who we learn from, and who we know something about, says Rory. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Rory Vaden https://www.roryvaden.com/ | https://brandbuildersgroup.com/           Ted Talk:  https://www.youtube.com/watch?v=y2X7c9TUQJ8          Free Strategy Call:  https://freebrandcall.com/lca/ Follow Up Boss (Sponsor) Chime (Sponsor)

Meet the man behind the mixing board. Yash Mistry has been with the BrandBuilders podcast from the beginning. Today we'll learn a little more about his brand - Mistry Projects - and what he does when he isn't making us sound good.

Our guest today is the founder of Remarkable Resilience and a personal brand strategist with the Brand Builders Group, Kristen Cullen. She’s worked with NYT bestselling authors, health and wellness experts, award-winning and internationally recognized attorneys, physicians, lifestyle mentors, 7-figure entrepreneurs, and influencers. She’s passionate about personal branding and teaching people how not to give up and be resilient in telling their stories. In this episode, we discuss how Kristen used her resourcefulness and resilience to tell her story and help others do the same too. Listen in to learn the power of personal branding and defining your avatar to grow and scale your business. To learn more about Brand Builders Group or to book a free call with Kristen go to www.pivot-me.com/brand   Some Questions Asked: [4:25] Talk about navigating uncertainty? [7:18] How does your resourcefulness and your resilience influence what you do today? [13:05] Explain what an avatar is and why it is so important to speak to that? [16:35] Talk about what a personal brand is and why it is so important? [30:09] Walk us through the pieces that Brand Builders focus on and who you’re right for. In This Episode You Will Learn: [2:42] Kristen talks about her personal and professional background, plus how she started helping people build their personal brands. [4:29] How to be resourceful by figuring things out, to get to where you want to be. [5:57] Learn to give yourself time to feel the negative feelings and then pivot to what’s possible. [7:34] How Kristen serves her clients with encouragement and resilience. [11:24] How to effectively communicate and serve your identified audience through personal branding. [13:11] The importance of creating an avatar for your business to focus on. [16:40] Kristen explains how they help people build their personal brands and the importance of it. [24:25] The five factors that Kristen and her team put in place when helping clients build personal brands. [30:25] The ways that Brand Builders help their clients intentionally build personal brands and scale-up. [35:10] Kristen talks about her remarkable resilience and how she recognized the value of her story. [38:20] Why Kristen is committed for people not to give up on themselves. [39:31] She talks about the future of Brand Builders in serving people in 2021.  Quotes:   “Everything you need is right in front of you; you just have to figure it out.”- Kristen [5:09] “It’s very easy to be victimized by our circumstances.”- Kristen [5:58] “If there’s confusion in your content then, there is confusion in who you’re looking to work with.”- Kristen [25:55] “Who you are today is best suited to serve who once were.”- Kristen [35:24]   What can you do today? To Be Productive. Effective. Perform at your best. Even now. Are you struggling to stay focused? If you have the right framework, it takes the guesswork out of Productivity. Get our FREE mini-series 4 Steps: Doing More in Less Time Visit pivot-me.com/4Steps to get it TODAY!

Brand Builders has come a long way. If you were familiar with Brand Builders 1 or 2 years ago, what you see today is drastically different. Today, I hop on a call with Brady Cargle, the manager of Brand Builders and talk about the evolution that Brand Builders has taken over the past 2 years and why it’s become a very interesting business. In full disclosure, I am now a part-owner of Brand Builders, but I’m not involved at all in the day to day operations (so don’t send me a customer support email :)). I’ll share the story of how I became a part-owner in Brand Builders and how they’ve truly risen from the ashes as a business.

Fill in your Bio how should I introduce you? Sammy Blindell – The Brand Builder International Ripple Maker & Brand Visibility Mentor Sammy is a multi-award winning international speaker, 7 times best selling author and CVO behind The Brand Builders Club and One Drop Movement. Having spent 13 years in branding and marketing before launching her first business in 2002, Sammy built six more companies in the business growth sector. She launched www.howtobuildabrand.org in 2014, taking it from £0 to £18,000 of monthly revenue in 12 weeks with her first book and online program. In February 2017 she launched Brand Builders Club, which has hundreds of members Internationally. Finally, her Global movement ‘One Drop’ was founded in April 2019 to celebrate the ripple that is created when Changemakers collaborate rather than compete. Sammy has created 72 online products and 1000+ online courses to show others how to accomplish in just a few months what it takes most business owners a lifetime to achieve. Now it’s your turn! What was the biggest turning point in your life? Realising that I wasn't in love with the business I built and the stress of that almost killing me. Imagine you woke up tomorrow and you had to start all over what would you do different? I would build a team immediately. Linkedin Profile https://www.linkedin.com/in/sammyblindellthebrandbuilder/ Facebook https://www.facebook.com/SammyBlindellOfficial Instagram https://www.instagram.com/sammyblindell/ Twitter https://twitter.com/SammyBlindell Youtube Channel https://www.youtube.com/howtobuildabrand Do you have anything you would like to promote? Book, Podcast, workshop... I'd love to talk about our Brand Builders Thinkubators that I run every Tuesday: www.BrandBuilders.club/Thinkubator

Fill in your Bio how should I introduce you? Sammy Blindell – The Brand Builder International Ripple Maker & Brand Visibility Mentor Sammy is a multi-award winning international speaker, 7 times best selling author and CVO behind The Brand Builders Club and One Drop Movement. Having spent 13 years in branding and marketing before launching her first business in 2002, Sammy built six more companies in the business growth sector. She launched www.howtobuildabrand.org in 2014, taking it from £0 to £18,000 of monthly revenue in 12 weeks with her first book and online program. In February 2017 she launched Brand Builders Club, which has hundreds of members Internationally. Finally, her Global movement ‘One Drop’ was founded in April 2019 to celebrate the ripple that is created when Changemakers collaborate rather than compete. Sammy has created 72 online products and 1000+ online courses to show others how to accomplish in just a few months what it takes most business owners a lifetime to achieve. Now it’s your turn! What was the biggest turning point in your life? Realising that I wasn't in love with the business I built and the stress of that almost killing me. Imagine you woke up tomorrow and you had to start all over what would you do different? I would build a team immediately. Linkedin Profile https://www.linkedin.com/in/sammyblindellthebrandbuilder/ Facebook https://www.facebook.com/SammyBlindellOfficial Instagram https://www.instagram.com/sammyblindell/ Twitter https://twitter.com/SammyBlindell Youtube Channel https://www.youtube.com/howtobuildabrand Do you have anything you would like to promote? Book, Podcast, workshop... I'd love to talk about our Brand Builders Thinkubators that I run every Tuesday: www.BrandBuilders.club/Thinkubator

All girls like to dream about what they'll be when they grow up.. and for most of them, that includes having a wedding someday. And what is a wedding without the perfect dress? It can take years of looking at dresses in magazines to know what you want, and when you finally need it, you have to find it. Our next guess can help. One of our favorite brides joins us now on the BrandBuilders podcast and guess what... she has just opened her own bridal boutique with designer dresses girls will love. We welcome ReAnne Moyer, newlywed and owner of Lovely Bride bridal shop.  

Many people have been suffering during this downturn in the economy. Businesses are closing and people are being laid off. In the midst of all that you still have to find a way to continue to disrupt the marketplace. You concentrating on building your brand and growing your business in bad times will set you apart from those that don't choose to disrupt the marketplace. We discuss why it's important to disrupt the market place in a down economy. Subscribe to the Blog http://ishiphopdead.com Homesite http://thedigitaldopeman.com Subscribe to the Podcast https://www.spreaker.com/user/coolwater

Thanks for tuning into the Instant Impact podcast! To celebrate the 50th episode of the podcast, this week’s conversation is something a little different. This week, Elyse is a guest on the Passion Accomplished podcast with Alberto Sardiñas. She’s talking about what she knows best--being yourself. It’s a fact--what makes you uncopyable is being yourself.   As a listener, you might already be familiar with Elyse’s story. Her incredible career journey from selling Yellowpages to making multiple six-figures at a corporate job. She had the house, the car, and everything she thought she needed to feel accomplished. In reality, Elyse battled her own demons. At 27, she discovered a podcast hosted by Rory Vaden. At that point, she began to shift her focus to mindset and growth. Personal development became a priority. And so she left her corporate job to pursue sales coaching. The rest is history. After some unexpected changes in her business and 30 days of intense stress, Elyse made the incredibly difficult position to pivot into another pursuit. She was left feeling lost, worried, and in a way, confused. She knew she needed to do something different. And with the unexpected death of a close friend, Elyse was offered the opportunity to reevaluate what she wanted to be about. Her answer? Generosity. To others and to herself.  And now she has built her personal brand in helping others find theirs. Through generosity, she helps others create greater impact in less time and become more visible through the power of that same selflessness. Elyse talks about how listening to your gut, despite it sometimes feeling illogical, can lead to truly amazing things. You’ve been giving this feeling for a reason--it’s no mistake. There are no leaps without fear when you’re playing big. Take action every single day towards that goal. Often, she says, the path isn’t revealed until you take that next step.    Then, Elyse shares her tips on building reputation in a new professional space. She teaches the reputation formula: results x reach = reputation. She looks at what you do really well, what you’ve accomplished, what you can teach, and multiplies it by your reach--those who KNOW all of this. When it comes to your results, it is a way to craft what problem you solve, what your uniqueness is, and how you can help them. The reach is your audience. They can be local or online. Both elements are equally important! Elyse breaks down Sheehan’s Wall, a concept the team at Brandbuilders developed that says in every industry, there is an invisible wall. On one side, there are those who are known. On the other side, those who are not. Many people are trying to break through to get to the known side. Many times, to get to the other side, they need to be clear on “why me?” among many other questions. Those who get hyper-focused on that “one thing” for that “one person” and they go all-in. Once you’re on the other side, it doesn’t matter what you say, people will listen because YOU are YOU.  To get started, Elyse is a big fan of being as specific as you can. Break through the wall there and move on to your next challenge! It may take less or more time, but it’ll take less time regardless--if you’re focused.  Finally, Elyse gives a sneak peek into the Brand DNA Helix, a series of six questions that can help you get clear on what your uniqueness is:   What problem do you solve? What are you passionate about? What results do you have? What are you an expert in? What would people buy from you? What business do you want to be in?   Somewhere between those questions is your business model.   Links ea.brandbuildersgroup.com for a free personal brand building course! Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse 

We all know teaching technology is essential to the future but there is still a tendency for men to way outnumber women in tech careers. How do we change that? Our next guest on the BrandBuilders podcast not only helps implement technology curriculum in our local schools, but created a foundation for girls to learn tech careers. Welcome Dr. Sharon Jones of The Dot Consulting and the Dottie Rose Foundation.

There are few places in Charlotte that evoke the "Yum" response quite like Amelie's. We have a lot of great restaurants here, but Amelie's is a French bakery with so much more -- the treats, the ambiance, the open-all-night availability in a part of Charlotte that has exploded in growth in the last 15 years. It is an amazing example of building a brand around PASTRIES. But there are changes coming -- after the brand expanded to 5 other popular locations including uptown and Park Road Shopping Center, word came the original and much-beloved location near NoDa would move. Joannah Long and Mary Jayne Wilson join us today on the BrandBuilders podcast to share with us the secrets of a successful brand -- and how they keep the momentum going while growing and changing, too.

For the longest time in North Carolina, as our state tried to get past its textile-and-tobacco economies... we would think of Research Triangle Park as being the hub for technology, and Charlotte as being all about banks. Well, let's set those ideas on their ear for a moment with "FinTech." Who's going to dominate that? And where will you find the people for it? Look out Raleigh, here comes Charlotte. Forbes, last year, called Charlotte "the best Metro for growth in STEM jobs." Complia called us "#1 Tech Town." Red Ventures, Microsoft, AvidX, and even home-grown Lowe's have tech homes here. So if you want to be That City for young tech workers in banking and manufacturing, you have to know how to find them -- and we have an expert here on BrandBuiders Podcast to tell you. Reed Gaskin joins us on the BrandBuilders podcast. He's President of Red Dynamics, a headhunting firm for technology and manufacturing with a sharp Carolina focus.

I want to introduce you to my latest podcast guest as his message is one that productive real estate professionals, like us, need to hear. Rory Vaden is a proven thought leader and influencer. He has written two Best Selling books, Take the Stairs in 2012 and Procrastinate on Purpose in 2015. His TEDx talk, titled How to Multiply Your Time, has been viewed over 3.1 million times on YouTube. Rory is professional speaker that has mastered the process of delivering a keynote presentation. He is a two time World Championship of Public Speaking finalist and has been recently named one of the top 100 speakers in the world by Inc. Magazine. Recently, Rory was voted into the Speaker's Hall of Fame. Rory and his wife, AJ, co-founded a coaching and consulting business that helped salespeople learn strategies that helped people, like me, grow their business, focus on what truly matters, and lead the life we were designed to live. After a decade of growing their coaching business, they decided to launch a company called Brand Builders that helps people build and monetize a personal brand. My professional relationship with Rory Vaden started in 2009 and developed into a friendship. I was personally coached by Rory. His advice has lead me to some amazing mountain top experiences in my career; such as, partner in a real estate brokerage in 2011, REALTOR Magazine "30 Under 30" in 2012, company Top Producer from 2012-2015, founder of my own brokerage company (Calibrate Real Estate) in 2016, and Denver Business Journal "40 Under 40" in 2017. Our professional relationship has developed into a friendship as I mentioned before. Perhaps the most important benefit of Rory's tutelage is that I have: strengthened my faith as a Christian, become a better family man as a husband for Courtney and father for our three children, and learned to live a debt-free life as I paid off over $450,000 in loans while working with him. Rory and AJ Vaden's company, Brand Builders, is on a mission to help professional service providers, like real estate agents, learn that they can build and monetize a personal brand, so that they can leverage that brand that creates more revenue, makes lead generation easier, and does influential work that matters. In our 100th podcast episode, Rory will teach you that a personal brand needs to be: digital, automated, recurring, evergreen, and scalable (an acronym that he calls D.A.R.E.S.). Rory will also explain his Brand DNA Helix which helps to answer six important questions every real estate professional needs to answer for their business. If you want to connect with Rory directly and learn more, he would be happy to talk to you. All you have to do is visit FreeCall.RoryVaden.com Enjoy!       We believe Leaders are READERS, below are a few of our favorite leadership books: Entreleadership – 20 years of practical business wisdom, Dave Ramsey The Ideal Team Player – How to recognize and cultivate three ideal traits in your team, Patrick Lencioni Business Boutique– A woman’s guide for making money and doing what she loves, Christy Wright  Our 3 Most Recent Episodes: EP #99: Fundamentals of Productivity: Time may be a relative construct, but how you spend your time is how you spend your energy and ultimately your life. 3 time Author Karen Briscoe knows that the fundamental currency of high performance is energy.  EP #98: Starting from Scratch – An Entrepreneur’s Guide: Are you interested in starting a business from scratch? Or do you know someone who has always wanted to be an entrepreneur? Brad Allen started the Art of Real Estate 6 years ago and shares his experiences, both highs and lows, with host Kyle Malnati who started Calibrate Real Estate 3 years ago. EP #97: How to Rebuild After a Team Member Leaves: It’s every leader’s nightmare, the day someone you have been investing in and mentoring decides to leave for a different company. It usually comes as surprise leaving you asking where to go from here?  ~Kyle Malnati, REALTOR Calibrate Real Estate 900 East Louisiana Avenue #203, Denver, CO 80210 http://www.CalibrateRE.com

So… 4 lawyers walk into a bar.... Okay, no... it's not a joke -- but these 4 lawyers and avid home brewers had an idea to open a brewery in a part of Charlotte that HASN'T been part of the brewery boom ... so far. Town Brewing is the first brewery to open its doors in FreeMore West -- the historic west Charlotte Neighborhood where West Morehead Street and Freedom Drive meet. We welcome George Sistrunk and Allen West to the BrandBuilders podcast to give us a "taste" of their new taproom.

With college football heading into playoff season, what do you do? Give 'em Hale! We mean David Hale of course, ESPN's guru of college football, especially around the ACC. David is based in Charlotte, and joins us today on the BrandBuilders podcast. What a treat! Thanks for being here.

All of us wish we knew how to do "cool stuff" -- like create a piece of art, homemade wreaths... or digital marketing with social media. But who has time for 8 weeks of classes? Not us. But we CAN set aside two or three hours for an introduction that gets us going, and that's where SkillPop comes in. The wildly popular classes are perfect for busy professionals or parents who have young families -- because they teach a cool skill in just a couple of hours. Our guest on BrandBuilders is the woman behind this incredible concept, which has grown so quickly in 3 years that it's now offered in 5 cities...  and the list of offerings is growing too. Welcome Haley Bohon, founder and CEO of SkillPop.

Charlotte is known for banking and Bojangle's, but also a great place for young people to get great jobs, have fun, and maybe settle down and stay a while. Part of the vibe that attracts young folks, though, is how "cool" and "creative" a city can be... and our next guest on BrandBuilders is doing his best to make it that way. Tim Miner is a founder of Charlotte is Creative and cohosts Creative Mornings Charlotte, the monthly gathering of the Queen City's most creative people -- or just people who want to be inspired by good vibes and creative energy!

Retail shopping -- every November and December we hear that it's fading away with the rise of online sales, but not everyone is ready to throw in the towel. Instead, brick and mortar stores are learning to "up their game" by looking at new ways to attract people off the street AND on their phones, by tying the two worlds together in creative ways. Our next guest on the BrandBuilders podcast does exactly that to balance the online and storefront worlds. Jim Cusson *builds brands* as president of Theory House, a Charlotte retail marketing agency. And we mean big names... including Pepsi, Lowe's, and Starbucks to name a few. Welcome from one BrandBuilder to another, Jim!

Starting a company can be hard work -- envisioning everything from the direction, to the branding, to funding and human resources. It's no different with a non-profit organization, even if the goals of a non-profit are more socially-minded than profit-driven. Often on a shoe-string budget, they still need the same type of strategic planning, development, and support as a business. Our next guest on the BrandBuilders podcast is someone who helps them do that. Caylin Haldeman is Project Development Manager at Next Stage Consulting, a company that also launched an incubator program for new non-profits last year, called CULTIVATE.

North Carolina is home to several military bases, and because of that, plenty of veterans. VA Hospitals in Charlotte and Salisbury help wounded veterans recover from injuries and provide healthcare... but as you probably know, they can't provide everything that's needed. We're honored to have Bobby Carrasquillo on the Brandbuilders podcast. A veteran who lived the horrors of war with the 82nd Airborne. His Humvee hit an IED in Baghdad in 2003.... and now he’s helping other veterans recover and live fuller lives despite their injuries. The Independence Fund helps veterans regain mobility, offers support to their caregivers, organizes adaptive sports programs, and advocates for veterans so they can live better lives.

Mahatma Gandhi said, “You must be the change you want to see in the world.” That's a tall order, for sure, and not everyone rises to that challenge. Others do in a very big way. Our next guests fall into the latter half of that bunch, planning events, speaking engagements, and athletic camps with a singular goal: to make a difference. Welcome Colin Cole and Kaye Williams Cole to the BrandBuilders Podcast. Support Kaye here: http://pages.mwoy.org/nc/clt18/kcole6

Our guest here on the Brandbuilders podcast describes herself as a "punk-hardcore-metal-music" -loving.. Dubbels, Trippels, Quads-drinking.. kick-butt speaker, motivator, and sales consultant. – Wow! Her name is Rachel Sheerin, and she guarantees keynote addresses that are like "a double Red Bull Vodka,” full of high energy, humor, and motivation. Fasten your seatbelts, Rachel Sheerin is here on the Brandbuilders podcast!

Open Streets 704 powered by Blue Cross and Blue Shield of North Carolina is the fastest-growing, family-friendly event in Charlotte. It's a day of car-free, or care-free, streets with games, activities, and an opportunity to connect with purpose. For four hours on a Sunday afternoon, people can walk, dance, play, ride bikes, and basically do anything but drive -- along the city streets. Here on the BrandBuilders Podcast are two people who talk the talk, AND walk the walk about Open Streets 704. Welcome John Short and Melissa Brokaw!

If the phrase "corporate training" doesn't get you excited, how about beaches, tropics, and surfing? Brian Formato moved his training skills from Charlotte to the beach for a new form of leadership training -- one that takes students out of their buttoned-up surroundings to an unfamiliar place. He joins the Brandbuilders Podcast to tell us all about learning to lead through surfing and service at "LeaderSurf."

Every one of us relies on technology in our lives, whether it's our phones that keep us connected through texts and social media, or online shopping, or banking. But how would you get along without any of it? Or worse, could your business keep running in the case of a cyber attack? Mick Marlier of SeedSpark explains what it takes to get the most out of technology in your business -- and how to protect it -- on this episode of the BrandBuilders Podcast.

Charlotte's airport is growing! If you've been there in the last year or two, you've seen the construction -- a new parking deck and entrance roads are just the beginning. Soon a new, open, sunnier terminal will greet travelers, followed by a bigger ticketing lobby, passenger areas, food court, branding -- and yes, more competitive ticket prices! Stuart Hair from Charlotte-Douglas International Airport explains the changes on the Brandbuilders Podcast, along with how important the airport is to making businesses call the Charlotte region home.

They are the #1 requested recreation option from residents of Mecklenburg County -- the top choice of 76% of people surveyed -- and YEARS behind schedule for being built. What do you think they are -- Parks? Playgrounds? Shopping? No... Greenways and bike trails. Rick Winiker of Greenways for Mecklenburg joins us to talk trail construction and encouraging the county to fund the process faster.

It's a day many girls dream about all their young lives. And even if they don't, it IS usually a day that takes a lot of work and planning to put together. One magazine that is there to help with stories, tips, and inspiration is Carolina Bride. We're talking to Erin Maddrey here on the Brandbuilders Podcast.

From first impressions to ones that last. That's the backbone of the business that Scott Dunstan and company have built, and are now celebrating. 2018 marks ten years of long-lasting relationships, great stories, clients, and friends made along the way. In this special edition of The BrandBuilders Podcast, Scott Dunstan and Brian Young talk about the inspiration behind the brand, and what's next for The Dunstan Group.

If you've ever played poker, you probably won -- or lost -- a few bucks in the process. But what if you could play a poker game where everyone's a winner? That's exactly what "All-In to Fight Cancer" is all about; a one-night, all-out Texas Hold 'Em tournament to raise money for local cancer support -- coming up March 8th -- and a heck of a lot of fun!

This one is personal. In this week's edition of the BrandBuilders Podcast we talk with Dale Beatty from Purple Heart Homes. You've probably read or heard of Dale this week. We feel we lost a great and humble man when we learned of his death. Dale was a local veteran who turned a passion for his fellow vets and his community into a not-for-profit that gave our returning American heroes dignity, and in many cases the chance to live their lives at home.

Think it's too late to start a new career? Walter Bridgeman traded his "nine to five" for business ownership and hasn't looked back. He's learned plenty along the journey, too. He's sharing his business lessons on this edition of the BrandBuilders Podcast with The Dunstan Group.

BrandBuilders - Libby James & Cynthia Jones - Horack Talley by The Dunstan Group

BrandBuilders - Brandon Russell - Homecierge by The Dunstan Group

BrandBuilders - Spencer Lueders & Brittany Wilson - 24 Foundation by The Dunstan Group

Charlotte has a reputation of being a “banking town.” Chances are you can go most anywhere around town and find at least a few people who are in some way involved in the industry. But Charlotte's banking business isn't just tucked into the big towers uptown. Our guest Blaine Jackson from New Dominion Bank knows all about that.

Whether it's eggs Benedict, Bananas Foster, an “Arnold Palmer.” or fettuccine Alfredo — you've got to be pretty special to have a food or drink named after you. Well, our next guest on the BrandBuilders podcast has an entire BREAKFAST that bears his name! Welcome, Chuck Hood, THE “Hood” of the Hood-Hargett breakfast club.

Our experiences — both good and bad — shape who we are, or will become. And that can certainly be said for our next guests who've parlayed their early life experiences to positively impact the health and wellness of women all over the country. Welcome to the podcast, Devan and Morgan Kline and Burn Boot Camp.

Talk about history — Andrew Roby is one of THE premier custom residential contractor in the Carolinas, with local offices in Charlotte, Boone and Raleigh. Andrew Roby specializes in custom home construction, remodeling, kitchen and bath renovations and handyman services, As they like to say, they've been “making it home” for folks here since 1950.

TV news anchor, author, cancer advocate, mom — and that's the short list. Our next guest is probably one of the busiest people in town, and between her on-air duties and promoting her new book, she's made time for us here on the BrandBuilders Podcast. Welcome Molly Grantham

From uptown to Ballantyne to SouthPark and the River District. There is all sorts of construction going on here in the Charlotte area. And if something BIG is happening, you can probably see one of the cranes from HEEDE Southeast poking up from the progress. Our guest Jason Kenna is charged with keeping up with all of that.

Lots of us like to talk sports, but very few of us get paid to do it. And those who do earn a living at it will tell you, it ain't as easy as it looks. Our next guest on the BrandBuilders Podcast is VERY comfortable around the mic, and even after 12 years of calling it like he sees it, he can still get excited about a Carolina Panthers touchdown!

There's self-serve gas, self-serve coffee, self-serve ice cream… why not self-serve beer, right? Well, if that's a dream of yours, it's about to become a reality when “Hoppin'” opens Charlotte's first self-serve bar. https://www.charlotteagenda.com/107868/construction-update-charlottes-first-self-serve-craft-beer-bar-targeting-november-opening/

Like the marketing lingo says, Charlotte's got a lot. No matter what line of work you're in, and no matter what you like to do for fun or entertainment, you can find it here in Charlotte. Along with professional sports, award-winning restaurants and breweries, and outdoor activities, Charlotte is home to world-class performing arts like the Charlotte Ballet. On the podcast with us now is Logan Evans from the Charlotte Ballet.

As co-host of the Carolina Outdoors show, our next guest is no stranger to the podcast studio. You might also know Bill Bartee as the owner of Jesse Brown's, Charlotte's favorite outdoor outfitter shop, and the home base for the popular “Storyteller's Night,” “Fly Fishing Film Tour,” and the “Young Guns Fly Fishing Social.”

Talking about money and our purpose can be a little bit uncomfortable for some of us. There's a whole lot more to understand about finances and life than balancing a checkbook, getting that corporate job, and following the herd. But breaking from that mold can be an intimidating proposition. Our guest Court Creeden has a new perspective — and a new book — about making the leap from just living to living up to our potential.

If you're from the Union County area, then there's no doubt you know our next guest, Ingram Walters. If you've been in the market for a new or used car, then you've probably heard of his business, Bob Mayberry Hyundai, too!

If you're of a certain age, the words “Breakfast Club” bring up memories of the “brat pack,” and arguably one of the best movie soundtracks of the 80's. (Seriously.) Jenn Snyder Gibson has a whole different take on what breakfast can mean for businesses.

We've BEEN ready for some football around here. Now the season is finally here, we're ready to settle in for some tailgating — or at least some long Sunday afternoons in front of the big screen. No doubt our guest Ryan Petrus from the Carolina Panthers organization has better seats that that!

Craig Barbour is a chef and restauranteur here in Charlotte, and is definitely what you could call, “a community guy.” He's parlayed his restaurant experience into a successful food truck and catering business, and is now “back” in the restaurant biz under his own shingle.

We've known Basil Lyberg since his days with what's now the 24 Foundation. This “40 under 40” fella is now the CEO of the Ability Experience, that serves people with disabilities — and has since 1977.

Who's ready for some football? OK, seriously. Like we really need to ask that question. Right now, everyone's undefeated and LOTS of excitement heading into the football season, especially for Panthers' fans. Arguably, one of the biggest fans is Zack Luttrell.

For lots of us, food is a BIG part of good times and happy memories. Tyler's from a family that KNOWS good food and making people happy. He also happens to be in the restaurant business himself.

My guest in this episode is Jon Haver. Jon has been building online businesses for the past 7 years and just recently left his day job to pursue online entrepreneurship full time. His current focus is turning Amazon Affiliate sites into FBA businesses and has generated a 500% ROI.Jon shares fantastic content and powerful information on how to build systems, outsourcing strategies and adding value while you build an online business. He started AuthorityWebsiteIncome.com  while he was creating an authority site in the student loan niche in Sep 2012.Since then he has been sharing everything he has done to build his online business from earning only a few thousand dollars a month to making over $25k/month. Share your thoughts with me on Twitter @mclaubscher and Instagram @cashflowninjapodcast Click To Tweet: How To Create Income Streams From Authority Websites If you have enjoyed our podcast, please share with friends and family Please Subscribe, Rate, and Review on Itunes so more people can find us! so more people can find us! Interview Links: AuthorityWebsiteIncome.com BrandBuilders.io Recommended Book The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber   Support Our Sponsors Healthy ONNIT, use coupon code GETONNIT to receive 10% off your order @  www.cashflowninjahealth.com Wealthy Fundrise, a great way to participate in commercial real estate investments. Learn more @ www.cashflowninjawealth.com Wise Audible, download any audio book for FREE when you try Audible for 30 days @ www.cashflowninjabook.com   Killer Resources! Money Masters Playbook Cashflow Ninja Cashflow Investments Checklist Cashflow Ninja Cashflow Toolkit Thanks so much for joining me again this week. Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post! Also, please leave an honest review for the Cashflow Ninja Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on iTunes to get automatic updates, please follow me on twitter @mclaubscher and instagram, @cashflowninjapodcast. Special thanks to  for joining me this week. Until next time! Live a life of passion and purpose on YOUR terms, M.C. Laubscher

Jon Haver from Authority Website Income and BrandBuilders and tell us how he flips website properties in his online portfolio, including the amazing story of how he bought a business for $50k and sold it for $350k just a few months later. Display TranscriptRobert Plank: Jon Haver has been building online businesses for the past 7 years and just recently left his day job to pursue online entrepreneurship full time. His current focus is turning Amazon Affiliate sites into FBA businesses and has generated a 500% ROI. I don't know about you guys but I'm super excited. How are things today, Jon? Jon Haver: Things are great, it's a nice sunny day here and just looking out over some water at my [inaudible 00:00:42] office setup and it's fantastic. Robert Plank: Just living the dream. Cool. I understand that you're going to be telling us today about affiliate sites and about Amazon FBA, so could you get us all caught up and tell us about what exactly is it that you do? Jon Haver: Sure. I think like probably a lot of people I started out online just kind of as little bit of a hobby. Instead of playing computer games I was building a business, building up websites. Got more serious about it when my son was being born a few years ago and the model I picked at the time was building up authority sites, content-driven authority sites that make money by driving people to Amazon or other sites, but primarily Amazon Associates was my main passive income portfolio sort of income stream. One of the sites that I picked up -- like probably most people on the podcast had been hearing about -- FBA and how great it is. I, again, probably like most people, always had the struggle of chasing after too many shiny objects, so I always swore to myself that I wasn't going to jump into FBA until I had a competitive advantage. Then when I was looking through analyzing some of my sites in my affiliate portfolio, one of the sites I noticed was driving a lot of sales of a product that I was pretty sure was private labeled. I just flipped that model and said, "Instead of sending traffic to Amazon to a non-discreet product, I would send traffic to Amazon to a product that I was importing." I used an Amazon affiliate site to drive the growth of my FBA business that I started. Robert Plank: I like a lot of what you just said there and a lot of your thought process as far as you look at the portfolio you have, you look at the competitive advantage you have because, I don't know about you but a lot of the people that I chit chat with and my peers and people like that, they'll build up a site -- like you said, like an authority site for example -- and they'll just kind of dabble a little bit and play around. They'll get a little bit of traction but it seems like, especially with stuff like Amazon and Amazon Associates and FBA and Kindle and pretty much any hot, high traffic marketplace, there's always the slap. I think what I see a lot of are people, after trying enough experiments they luck out into something good, but then they get slapped down a little bit and then they just completely give up. I really like what you just shared there how you had this site that was linking to some affiliate products and getting like 5%, 15%, and then you said, "Okay, well the traffic's going from A to B anyway so I might as well just cut out the middle man," so you get more money from the same traffic. Is that right? Jon Haver: Exactly. With Amazon Associates, when the account's big enough you're getting 8%. My goal was to turn as many 8%'s into still make that 8% but also make -- whether it's 30% margin or 40% margin on my physical goods -- so turn as many 8%'s into 38%'s. Robert Plank: Cool, so how comfortable are you with sharing some numbers or niches? How detailed do you want to go into this case study? Jon Haver: Sure, I'm happy to share numbers. Because there was a sale I can't share much details about the ... I can share that it was kind of a fashion clothing pro...

Jon Haver from Authority Website Income and BrandBuilders and tell us how he flips website properties in his online portfolio, including the amazing story of how he bought a business for $50k and sold it for $350k just a few months later.

One of the most frustrating issues sellers run into on the Amazon platform is when they get some success under their belts with a great product and then wake up one morning to find that someone has hijacked the Amazon listing where they sold their product. It’s a black hat way that people without morals try to take over your listing with an inferior product while claiming that they are selling the identical product. It hurts your sales and could ruin your entire brand if you don’t safeguard your products. On this episode Jon Haver shares what’s happened to his listings and how he went about securing his products so that others cannot hijack a listing effectively. It’s important to do what you can to avoid Amazon listing hijackers in the first place There are steps you can take to remove a hijacker from your product listing on Amazon once they’ve begun tampering with your brand. But there are steps that can be taken to prevent it from happening in the first place. On this episode Jon Haver tells the story of how his products were hijacked and what he’s discovered about the things you can do to keep them from having a desire to target your product as a hijacking prospect. Be sure you listen to this episode where Scott asks Jon all the details. The role Amazon’s Brand Registry plays in preventing product hijackers. If you’ve not registered your private label products with Amazon’s Brand Registry you need to do it today. It’s one of the ways that Amazon has created for you to give yourself some security when it comes to the ownership of your brand. You do some specific things to prove to Amazon that your products are indeed your very own branded products and Amazon places you in its database as the “owner” of that product. This helps with the eventuality of hijackers trying to take over your episode so that you can maintain control of your brand, product, and sales. Discover the steps to protecting your listing with Brand Registry on this episode. A security system for your Amazon product listings. If you lived in a high crime area in your city you would likely have a home security system installed to monitor your home. A security system doesn’t keep criminals from breaking into your home, but it gives you a warning immediately when it happens and might even notify the police. Jon Haver has developed a “security system” of sorts for Amazon listings to give you notification when a potential hijacker has jumped on your product listing. This enables you to take immediate action to protect your listing and your product brand. Find out how you can use Jon’s service to protect your product listings. Would you like a discount on your own “watch dog” for your private label listing? One of the most important things you need to do when a hijacker begins tampering with your product listing is to take action immediately. But you can’t do that if you don’t know that a hijacker has begun making changes on your product listing. What can you do to find out sooner? You can get your very own watchdog that will “bark” to let you know that a potential hijacker is on your site. Jon Haver has created a great software solution to enable you to take immediate action when a hijacker shows up and he’s giving a special discount to everyone in the TAS community. Find out how to get your discount on his Listing Eagle service, on this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode about hijacking! [3:52] The previous episode with Jon Haver and how he’s come to address hijackers. [5:55] How Jon came to the point of selling his Amazon business. [9:00] Scott’s experience with hijackers. [9:31] How can you prevent hijackers in the first place. [10:50] How Amazon’s Brand Registry helps prevent hijacking. [12:55] What is needed on a website to help with the Brand Registry process. [14:03] The first steps when your listing gets hijacked. [20:25] Why you might want to lower your price to fight off a hijacker. [23:04] Scott’s quick summary of how to attack hijackers quickly. [25:25] How Jon has created a software solution to help with hijackings. [30:39] A special offer for TAS listeners. [35:13] Peace of mind for your brand and product listings. [37:36] Is there still a great opportunity on Amazon? Jon’s take on the question. [40:37] Scott’s summary of the issue. RESOURCES MENTIONED ON THIS EPISODE www.TheAmazingSeller.com/158  - Previous episode with Jon Haver www.BrandBuilders.io - Jon’s website services website www.ListingEagle.com/TAS - (affiliate link) get your discount on Jon’s notification service.

Many new private label sellers feel overwhelmed right from the start. There truly IS a lot to learn and a lot to do in order to build an Amazon sales business that truly thrives. For that reason, Scott wants you to know that the topic for this episode is one you DON’T have to do right away. This is for down the line, when you’re products are already on Amazon, your brand is already solid, and your sales are going well. THEN, you may want to consider building an authority website for your brand. What IS an authority website? You’ll learn all the details in answer to that question on this episode of The Amazing Seller.   OUTLINE OF THIS EPISODE OF THE AMAZING SELLER   [0:04] Scott’s introduction to the podcast! [0:25] What IS an authority website and when should you consider building one? [2:18] The TAS Breakthrough is SOLD OUT! Watch for future events! [4:00] How Scott and Jon got connected with each other. [5:08] Building a website for the sake of Amazon’s brand registry. [6:16] What is Amazon’s brand registry? [8:30] What it takes to build a website that’s professional enough for brand registry. [11:52] The foundational strategy behind the website build. [12:46] What is an authority website or blog and why do you want one? [14:38] Transitioning a niche website into a channel for private label sales. [18:21] The biggest downside to building an authority site first. [18:53] Scott’s efforts to build an authority site around his private label products. [19:54] The DIY approach to building an authority site - what’s needed? [23:30] The benefits of an authority site in terms of email capture. [24:13] Jon’s response from his own authority site’s email list. [27:16] The importance of keyword research for your authority site. [28:49] Best practices for writing blog articles. [29:25] What are comparison keywords and how do they help? [31:14] Promoting an authority site: What are the best ways to do it? [33:27] Jon’s unique approach to creating a blog network. [35:18] Reaching out to bloggers in your space. [36:02] How Amazon products are listed in Google itself. [37:00] Ensuring your keyword is in your Amazon product URL. [40:45] The key to success is consistency and quality links. [42:47] How Jon’s team works with Amazon sellers to create niche websites. [44:20] The advantage an authority site brings to your desire to sell your Amazon business. [46:29] How to connect with Jon’s business for help. [48:00] When to begin aiming toward a website for your product. [53:24] Scott’s summary of the episode.     LINKS MENTIONED IN THIS EPISODE www.TheAmazingSeller.com/live - get on the waiting list for the next live event www.TheAmazingSeller.com/workshop - get on the next workshop for FREE! www.BrandBuilders.io/TAS - affiliate link to Jon’s company. And get your 10 point checklist. www.AuthorityWebsiteIncome.com - Jon’s blog.