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How do you thrive in the ever-changing real estate industry? Chris Heller, President of OJO and former CEO of Keller Williams, shares his insights on leadership, innovation, and navigating challenges. Discover how Chris built a successful career, from his early days as a real estate agent to leading global expansion efforts. We discuss the importance of focus, adapting to change, and the power of hard work and calculated risks. Plus, gain valuable perspectives on the future of real estate and the opportunities that lie ahead. Connect with Chris on - LinkedIn. Or check out his website chrisheller.co. Check out Chris's book Dominant Thoughts. Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod This podcast is produced by Two Brothers Creative.
In this episode of The Movoto Mic, we are joined by Chris Heller, President of Movoto.com, to explore the latest insights and strategies shaping the real estate landscape. From 2025 mortgage rate predictions to Australia's innovative auction model and booming unexpected markets in the U.S., we break down the trends you need to know. This episode also goes over the November Jobs Report and its implications for the housing market, plus tips for navigating the current economy as a buyer or seller. Tune in for expert perspectives on the intersection of real estate, economics, and innovation! Stay updated by following us on Facebook and Instagram @movotorealestate and visiting our website https://www.movoto.com/.
On today's Manager Meeting, Greg Dowling interviews Chris Heller. Greg is the Co-CIO and Head of Research for Fund Evaluation Group, an institutional OCIO and investment consultant with $83 billion in assets under advisement. Chris is Co-Founder and Co-Managing Partner at Cordillera Investment Partners, a $1.2 billion alternative investment fund that invests in niche, non-correlated assets, or what Chris calls weird stuff, like whiskey aging, boat marinas, spectrum, and water rights. Their conversation covers Chris's background and the founding of Cordillera, the evolution of alternative assets and alternative alternatives, sourcing new opportunities, conducting due diligence, measuring risk, portfolio construction, and exit strategy. Take Capital Allocators Audience Engagement Survey Learn More Follow Ted on Twitter at @tseides or LinkedIn Subscribe to the mailing list Access Transcript with Premium Membership
Chris Heller is the Co-Founder of Cordillera Investment Partners, a $1.6 billion manager of non-correlated, niche investments, or weird alternatives. Cordillera looks for investments ahead of the crowd that offer compelling returns and significant diversification. Chris came on the podcast two years ago in our Manager Meeting series interviewed by FEG's Greg Dowling, and that conversation is replayed in the feed. Our follow-up covers lessons learned over ten years of focusing on off-the-run investments. We reflect on Cordillera's strategy, sourcing funnel, research, operating partners, deal structures, and risk management. We then discuss the importance of people, humility, and struggle in investment success. Along the way, Chris colors his lessons with examples from specialty financing of whiskey, boat marinas, wireless spectrum, land for data centers, sports, and cheese. Take Capital Allocators Audience Engagement Survey Learn More Follow Ted on Twitter at @tseides or LinkedIn Subscribe to the mailing list Access Transcript with Premium Membership
In this episode of The Movoto Mic, we are joined by Chris Heller, President of Movoto.com, to explore the dynamics of affordability, buyer confidence, and politics in today's housing market. From the impact of mortgage rates and election cycles to the surprising steadiness of cities like Omaha, we dive into the headlines shaping the housing market. Whether you're a buyer, seller, or industry professional, this episode is packed with actionable insights and expert opinions. For more updates follow us on our facebook and instagram @movotorealestate and check out our website https://www.movoto.com/
Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/Are you focusing on the right activities to drive success in your business and life?On this episode of the Competitive Edge Podcast, Brian Covey sits down with Chris Heller, a powerhouse in the real estate industry and former CEO of Keller Williams. Chris dives into his inspiring career journey, from being Rookie of the Year in San Diego to leading global teams and selling over 4,000 homes. Heller highlights the power of building efficient, talent-driven teams where leaders walk the talk, and he emphasizes the need to adapt team structures in a competitive real estate market. At the core of his approach is the importance of adding value to relationships by understanding others' needs and offering genuine solutions. Tune in to learn actionable strategies for building resilient real estate teams, developing a high-performance mindset, what drives results, and how to lead with impact in today's evolving market.
All organisms from fruit flies to humans share the same mechanism for controlling the day and night rhythms also called the circadian rhythms. This mechanism is considered fundamental to all advanced life forms, and it has a surprising feature. It binds us genetically to live on earth. Michael Rosbash received the Nobel Prize in Medicine in 2017 for the discovery of the circadian rhythms together with Jeffrey Hall and Michael Young. He is a professor and Howard Hughes Medical Institute investigator at Brandeis University. In 2019 he was invited by The Royal Danish Academy of Sciences and Letters to give the nineteenth Royal Academy Nobel Laureate Lecture in Copenhagen and was interviewed by science journalist Jens Degett. Photo credit: Chris Heller for Science Stories.
Tune in to this episode of the MovotoMic to listen to our very own President, Chris Heller. Chris is a real estate trailblazer and has been continuously setting industry standards since he obtained his real estate license as just a sophomore in college. Listen to his journey and leave with endless takeaways on how to level up your career in the industry. For more updates follow us on our facebook and instagram @movotorealestate and check out our website https://www.movoto.com/
Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com With over 40 years of experience in the real estate industry, Chris Heller is a visionary leader, a best-selling author, and a trusted advisor. As the President of Movoto/OJO, he is shaping partner strategies, creating a cohesive structure between real estate professionals and Movoto. He is also a board member of OJO Labs, the parent company of Movoto. Chris Heller has held influential positions for over three decades, from being the Rookie of the Year in 1989 to the number one agent globally for the company and eventually as the CEO of Keller Williams, the largest worldwide real estate franchise. He led the transformation of Keller Williams into an industry giant, launched the company's first regions outside of North America, and grew the company's productivity and profitability to record levels. He has also served as the CEO of mellohome, where he oversaw cross-functional groups tasked with creating simpler and smarter home buying, financing, and improvement experiences for the American consumer. As an agent leading the Heller The Home Seller team in San Diego, Chris accounted for more than 4000 home sales. Chris Heller is passionate about delivering value, quality, and excellence to the real estate industry and beyond. HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/
Get subscriber-only episodes and email-exclusive insights at RealEstateTeamOS.com/subscribeAs we've heard on episodes of Real Estate Team OS with guests like Tom Ferry and Chris Heller, the roots of the real estate team business model are more than 30 years deep. But we're still just getting started! Spend time with seven pioneers of teams and teamerages from New Jersey, Virginia, and Florida to Colorado, Arizona, and Texas. Each answers these three questions: 1 When did the team model come onto your radar? When did you first learn about it? 2 Why did you commit to the model as a team leader or brokerage owner? 3 What's the future of teams? Will they continue to play a bigger or more dominant role in the industry?Watch or listen to Episode 033 of Real Estate Team OS with: Micah Harper, CEO of Exquisite Properties, an independent teamerage in San Antonio, TexasCreating a team by solving his own challenges as a high-performing solo agentWhy traditional brokerages are losing valueAsking important questions about the future of teamsDave Ness, Founder of Thrive Real Estate Group, an independent teamerage in Denver, ColoradoWhy he started a teamerage, homegrown from day one, a decade agoWhy they're so prescriptive for the first 3 years with team agentsWhat level of production is required to be a true real estate advisorMercy Lugo-Struthers, CEO and Principal Broker at Casals, Realtors, in Northern VirginiaHow an “awakening of possibilities” occurred and drove her teamTwo takeaways from the Workman Success Systems research on teams (download it here: https://workmansuccess.com/teams-report/)How the team helps agents manage one of their biggest challengesAbel Gilbert, Broker/Owner of ONEPATH Realty, an independent teamerage in Miami, FloridaWhat role human experience plays in the real estate industryWhy agent count is a superficial numberWhy independent teamerages with great culture and optimized per-agent productivity will dominate the futureBecky Garcia, Founder and CEO of The Garcia Group, a 99% female real estate organization in Phoenix, ArizonaHow she grew her team to 30 agents and 9 staff membersHow she transitioned a team started in an REO market through a major shiftWhich signs and trends suggest that teams will continue to grow in importance Joe Oz, remote Team Leader of Joe Oz Real Estate Group in Montclair, New JerseyThe role of Gary Keller's The Millionaire Real Estate Agent and mega agent modelThe spark for starting his own teamHow he's transitioned to a remote team (operating a NJ-based team from Orange County, CA)Marcus Larrea, Founder and Team Lead at Palm Paradise Realty Group, an independent teamerage in southwest FloridaWhy the need for a team became immediately clear to him when he entered the industryWhat the consequences are of the “Uberization” of societyWhy team production will continue to grow in the years aheadConnect with Micah Harper:- https://www.instagram.com/micahharper/- https://www.instagram.com/exquisitepropertiessa/Connect with Dave Ness:- https://www.instagram.com/thrivedenver/ Connect with Mercy Lugo-Struthers:- https://www.instagram.com/mercylugostruthersteam/- https://www.instagram.com/mercylugostruthers/Connect with Abel Gilbert:- https://www.instagram.com/growwithabel/- https://www.instagram.com/onepathrealty/Connect with Becky Garcia:- https://www.instagram.com/garciagroupaz/Connect with Joe Oz:- https://www.instagram.com/joeozrealestate/Connect with Marcus Larrea:- https://www.instagram.com/marcuslarrea/- https://www.instagram.com/palmparadisegroupfl/Connect with Real Estate Team OS:- https://www.realestateteamos.com/subscribe- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/
Brian Icenhower & Chris Heller discuss best practices for realtors attempting to convert real estate live transfer leads into appointments and clients. Order The High-Performing Real Estate Team: https://therealestatetrainer.com/high-performing-real-estate-team/ Subscribe for more real estate videos and real estate resources: http://bit.ly/2P70Avb Check out Brian's online courses here: https://courses.therealestatetrainer.com/ For free materials, great educational resources, and more information about our Coaching Programs, visit TheRealEstateTrainer.com. Where You Can Find Us: Website: https://www.therealestatetrainer.com/ Facebook: https://www.facebook.com/TheRETrainer/ Twitter: https://twitter.com/bicenhower YouTube: https://www.youtube.com/user/brianicenhower/ Pinterest: https://pinterest.com/realestatetrainericc/
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What if you could spend less time on back-office work and more time building client relationships? Chris Heller, CEO of OJO and Movoto, discusses how real estate tech is transforming the industry. Join us to explore how technology can make your realtor tasks more efficient and effective.Real Estate Tech is at the forefront of this enlightening episode with Chris Heller, CEO of OJO and Movoto. Discover how Lever by Movoto is transforming the daily operations of real estate agents, making their jobs more efficient and effective. We delve into the specifics of leveraging technology for marketing, lead generation, and transaction management. Chris shares invaluable insights on how to maintain a personal touch while utilizing advanced tools. Learn about the integration of AI in real estate, the importance of database management, and how to keep up with industry changes. Tune in to get answers to your pressing questions about modern real estate practices and gain practical tips to enhance your business.Key Takeaway 1: Lever by Movoto Streamlines Realtor TasksLever by Movoto is a revolutionary platform designed to make real estate professionals' lives easier. By automating routine tasks such as marketing, lead generation, and transaction management, it allows agents to focus more on building relationships with clients. This tool is a game-changer for those looking to boost their efficiency and effectiveness in the real estate industry.Key Takeaway 2: The Importance of CRM SystemsEffective database management is crucial for any real estate business. Chris Heller emphasizes the role of CRM systems in organizing and maintaining client information, which is vital for marketing and follow-ups. A well-maintained CRM can significantly enhance an agent's productivity by ensuring no potential leads or opportunities are missed.Key Takeaway 3: Integrating AI in Real EstateArtificial Intelligence (AI) is becoming increasingly important in real estate innovation. Chris discusses how AI can assist in analyzing documents, automating responses, and even providing real-time advice to clients. This integration helps agents provide better service while saving time and reducing the likelihood of human error.Key Takeaway 4: Balancing Technology and Personal TouchWhile technology is essential, maintaining a personal touch remains crucial in real estate. Chris Heller advises agents to use technology to handle administrative tasks, allowing them more time to engage personally with clients. This balance ensures that clients receive personalized service, which is key to building trust and long-term relationships.Key Takeaway 5: Adapting to Industry ChangesThe real estate industry is constantly evolving, and staying ahead of these changes is essential for success. Chris highlights the importance of being adaptable and open to new technologies and methods. By embracing innovation, realtors can not only improve their efficiency but also offer enhanced services that meet the ever-changing needs of their clients.TIME STAMPED SUMMARY0:00 - 0:30: IntroductionMike Mills introduces the podcast episode, discussing the importance of staying efficient and effective in the real estate business.Introduction of guest Chris Heller, CEO of OJO and Movoto, and a brief overview of his extensive experience in the real estate industry.0:31 - 3:00: Chris Heller's BackgroundChris shares his journey and how he became CEO of OJO and Movoto.Discussion about the founding of OJO in Austin, Texas, and its growth amidst the city's tech boom.3:01 - 7:00: Austin Real Estate Market TrendsMike and Chris discuss the booming real estate market in Austin, its rapid growth, and market stability.Insights into the adjustments in home prices and the role of technology in...
This week we are sharing an exclusive conversation recorded live at The Gathering in Scottsdale, this time with the esteemed Chris Heller, current president at OJO and former CEO of Keller Williams. Chris has worn many hats with over 35 years of experience in the real estate industry in multiple leadership and advisory roles under his belt. In today's conversation with Clayton, they talk about OJO's consumer-facing rebrand to Movoto and their recent acquisition of The LEAD Syndicate to launch Lever, a platform delivering an all-in solution suite for agents. They also talk about anticipated changes on the horion as the commission changes take effect, such as an industry-wide shift of fewer, more experienced agents and a downward trend in commissions. Here's a glimpse of what you'll learn: The Lead Syndicate acquisition aims to enhance services for solo agents and provide support in areas such as database management, marketing, and transactions. The upcoming changes in the real estate industry will require agents and brokerages to focus on higher-value services and adapt to new market dynamics. The industry is likely to see opportunities for consolidation and M&A as companies look to combine resources to navigate the changing landscape. The Department of Justice's ongoing scrutiny of the industry and potential consumer impacts should be closely monitored. Related to this episode: Chris Heller | LinkedIn OJO acquires The LEAD Syndicate, launches Lever by Movoto | HousingWire Movoto OJO Labs HousingWire | YouTube Enjoy the episode! The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry's most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire's Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices
As we head into the third week, I want to discuss the transformative power of mindset. Your mindset is the compass that guides your actions, steering you toward paths of self-discipline and growth. This week, I invite you to explore new perspectives and inspire your team to unlock the potential of their mindset, fostering collective well-being along the way. As we continue our journey of well-being and growth, I encourage you to reflect on today's insights and identify one actionable step you can take to cultivate a growth mindset within yourself and your team. Episode Resources: "Dominant Thoughts" by Chris Heller and Greg Reid "No Excuses: The Power of Self-Discipline" by Brian Tracy "Mindset" by Carol Dweck Find out more about my work at Dana Williams Consulting. LinkedIn. Instagram. If you're ready to take your strengths development to the next level, check out The Strengths Journal™ the companion guide for CliftonStrengths®
In this special edition episode, industry veteran Chris Heller breaks down the settlements of the real estate industry class action lawsuits in straightforward terms and sheds light on what it means for agents, brokers, and real estate companies.
We're excited to welcome Chris Heller to the show. Chris is the president of OJO, an Austin-based real estate technology company focused on improving homeownership. Earning his real estate license at age 20, Chris was named the Rookie of the Year in 1989 before becoming the top producing agent in San Diego County and the number one Keller Williams Associate in North America. Throughout his career, he has held influential industry positions, including CEO at Mellohome and Keller Williams Realty International. As a seasoned leader, he joins us to reflect on his professional journey and share the wisdom he's gained throughout his remarkable career. Here's some of what we discuss in this episode: 1:22 – Chris' journey into real estate + the philosophy that paved the way for his roles as CEO 6:27 – Focusing on what makes you happy, leveraging your time + working hard and playing hard 10:04 – Bringing the right people onto your team + fostering a culture of hard work while respecting personal time 14:05 – How OJO operates a successful hybrid business model + works to prevent burnout 20:35 – Chris' Achilles heel when it comes to balance + his highest priorities 25:03 – The struggles with balance many entrepreneurs face + focusing on customers, teams and self-care as a leader Learn more about Chris https://chrisheller.co/ https://ojo.com/ Check out Chris's book Dominant Thoughts https://www.amazon.com/Dominant-Thoughts-Things-Where-Minds/dp/1956503714 Chris on LinkedIn https://www.linkedin.com/in/chiefrealestateofficerojolabs/ Chris on Instagram https://www.instagram.com/hellersells/?hl=en Chris on Facebook https://www.facebook.com/hellersells RESOURCES Learn more about : Email: travis@travisparry.com YouTube: https://www.youtube.com/channel/UC46ekvB-U-CJDdsd7aqJMuA Get Travis' newest book!
Endnu et år er gået og det er igen tid at finde smagsprøver med podcast fra Science Stories. Redaktør Jens Degett har sammensat et nytårsprogram med eksempler fra årets historier. Når man ser tilbage på 2023, så er der sket rigtigt meget i videnskabens verden, men ikke alt til det gode. Havstrømme, klima, PFAS forurening og pandemier truer miljø og sundhed, men til gengæld er der flotte resultater fra rumfart og astrofysik. Lyt til alle udvalgte podcast i playlisten. Foto kredit: Chris Heller, © Science Stories ApS
This FUBCON Session of Real Estate Team OS features Chris Heller, a real estate team pioneer, former President and CEO of Keller Williams, and current President of OJO.Chris shares the common sense behind the start of his real estate team 30+ years ago, how the model caught on, what its future is, and why agents should consider joining a team.Listen to this Session with Chris for insights into:- Communication and integrity for team success- Versatility and flexibility as an agent and as a leader- The (no so) common sense that led to his real estate team more than 30 years ago- Keys to the normalization of the team model (including The Millionaire Real Estate Agent)- A big change in how teams can get started- Two reasons an agent should find the right team to join- Why OJO isn't just “selling leads” and what they're doing to help teams instead- The self-inflicted pain the agent community has brought on itself (and the only way to avoid it)- The future of the team model, including challenges for solo agents and two successful team types At the end, learn about the joy and fulfillment of lacing up your skates with your brothers.Connect with Chris Heller:- https://www.instagram.com/hellersells/Learn more about OJO:- https://ojo.com/Learn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos
Dødeligheden af nogle af de mest farlige sygdomme som f.eks kræft i bugspytkirtlen kan reduceres ved hjælp af algoritmer. Bioinformatiker, professor Søren Brunak fra Novo Nordisk Fondens center for proteinforskning ved Københavns Universitet fortæller, at under 10 % af patienter med diagnosen, er i live fem år efter diagnosen blev stillet. Ved at se på mønstre i tidligere sygdomme fra patientjournaler kan man træne neurale netværk i at finde kombinationer af tidlige faresignaler, og så kan man udpege og behandle patienterne med risici langt tidligere. Før de viser egentlige tegn på sygdommen. Professor Søren Brunak`s forskergruppe har gennemgået data fra 6,5 millioner danskere og sammenlignet dem med en gruppe af 3 millioner amerikanere. Han fortæller om resultaterne i en nyligt publiceret artikel i Nature Medicine til videnskabsjournalist Jens Degett. Foto kredit: Chris Heller, © Science Stories ApS
On this edition of Bloomberg Businessweek, hosts Paul Sweeney and Matt Miller speak with Daniel Barel, CEO of REE Automotive, Chris Heller, co-founder of Cordillera Investment Partners, Nicola Hancock, Managing Director of the Americas at AMS, Vinh Vuong, CEO at Garrison Fathom and Vuong Holdings, and Nick Venditti, Senior Fixed Income Portfolio Manager at Allspring Global Investments. Producers: Eric Mollo, Paul Brennan, Ariel Agami, Sara Livezey See omnystudio.com/listener for privacy information.
Real estate agents often blame their production issues on bad quality leads. The actual problem isn't the leads themselves but rather our mindset surrounding them. We don't respond fast enough, we don't have the muscle of consistent follow up, and we complain when the lead isn't ready to take action right this second. How do we develop a better attitude towards leads? How do we increase our chances of success? In this episode, Chief Real Estate Officer of OJO Labs, Chris Heller returns. Today, we discuss the lead generation mindset crisis in real estate and how we can solve it. The concept of bad leads is a fallacy and one of the most damaging thoughts that agents can have. -Chris Heller Three Things You'll Learn In This Episode -Lead generation by design, not default Instead of taking action when leads come in, how do we build the muscle proactively and get ahead of the game? -Lessen your losses How do we stop grumbling about leads and take advantage of the enormous, upside opportunity we have in front of us? -You're thinking yourself out of business Many salespeople fear being pushy, but does pushiness have more to do with tonality than frequency of contact? Guest Bio Chris Heller is a real estate industry leader, agent, Chief Real Estate Officer of OJO Labs. Formerly the CEO of Keller Williams, Chris Heller earned his real estate license when he was 20 years old and went on to build one of the most successful real estate teams in the United States. From his selection as Rookie of the Year in 1989 to being the top-producing agent in San Diego County and the #1 Keller Williams associate in all of North America, Heller has earned the respect of colleagues and clients for the results he delivers. Under Heller's leadership, the Chris Heller Real Estate Team has sold more than 100 homes a year for almost three decades. For more information, head to https://ojo.com/ and connect with Chris on LinkedIn ---- https://www.linkedin.com/in/chiefrealestateofficerojolabs/
Highlights:In this episode, we dive deep into the critical issues reshaping the way we do business.* Buyer Value Proposition: * Emphasis on building relationships through content and authenticity. * Agents need to demonstrate value to buyers with high-value services.* Meeting Expectations on Amazon: * Importance of providing a seamless online experience. * Customer concerns about sharing personal information for online transactions.* Shift in Lead Gen Strategies: * Evolution of lead generation due to changes in technology and consumer behavior. * Doubts about the effectiveness of messaging platforms for real communication.* Shifting from Digital to Non-Digital Experience: * Knowing when to transition between digital and non-digital experiences. * The importance of tonality in communication highlighted.* Using Social Media for Real Estate: * Emphasis on niche-based strategies and educational content. * Critique of agents using social media solely for self-promotion.* Introduction and Process of Partnering with Agents: * Overview of the agent partnering process, involving notification, live conversation, and ongoing communication. * Offer of assistance if connecting with agents becomes challenging.* Availability and Territoriality: * Explanation of Movoto's programs, including Ojo ProPlus for top teams. * Limited availability of Ojo Pro due to the finite number of consumers they can interact with.LCA Special Offer: Productivity is just a sip away. Creators are flocking to Magic Mind and here's why- Crush Procrastination- Crush Brain Fog- Boost Motivation- Improve FocusVisit magicmind.com/labcoat and use the promo code LABCOAT20 and get 20% off your order. Go from groggy to alert!
I worry about my balance of public perception and real life. I don't want to be someone that makes things seem better than they are and focus on recognition and craving acceptance from others. I often worry about it because it's an easy trap to fall into! In today's world, it's a natural trap to compare yourself to others and ask yourself why your private life isn't more like someone else's public life. It's easy to see someone else getting recognition and wonder why you're not getting the same recognition. The problem is, none of it really matters. I enjoyed reading a post from Chris Heller today where he said: “I operated with blind faith that if I got extraordinary results in whatever I was doing, opportunities would show up.” The most successful people I know focused for years on creating results, not worrying if people noticed. I believe when you are good at what you do, when you are the best at what you do, the results speak for themselves and the recognition happens. And if it doesn't…. who cares? I've had interactions with public success / private failure people. It's a sad race to run. The problem is; the weight of their perceived success will weigh them down as they know it's not real (at least most people, some of these influencers thrive on fake success.) They're also running an unwinnable race against other peoples fabricated perceived success. Stop running this race. I've had conversations with people that are feeling down about where they are in their business and life, but they don't realize they are miles ahead of many of the people that are making them feel like they are not enough! 1. Your P&L is more important than awards, speaking opportunities, and followers. Focus on improving your P&L and your balance sheet. The other stuff comes later. 2. Your physical and mental health need to be prioritized. You can't be everything you need to be for your family and others if you're not taking care of yourself. 3. If you have strong relationships with family or friends, or a good marriage, and you can pay your bills every month, you are miles ahead of most. One thing I did well early was getting inspiration from parts of peoples stories that were useful for me. There's a difference in being inspired by someone and taking pieces of their journey instead of trying to make their story yours. I met Sharran Srivatsaa early on in my career and learned a lot, but I never tried to be another version of Sharran, I would make a pretty poor knock off. There are millions of dollars spent every day getting you to believe you're not enough, making people feel like they are less than, and providing the “thing” to make them feel whole. Don't fall victim to this crap. Focus on the person in the mirror, not the person on social. Be yourself, run your race, focus on the things that matter. Embrace your journey. Note: this could be terrible advice.
HIGHLIGHTS:* Writing a Book: Exploring readiness for book writing after podcast suggestion, seeking guidance from co-author Greg Reed.* Dominant Thoughts Book: Addressing call reluctance, underlining goal importance and avoiding failure.* Not Being Attached to the Outcome: Shifting mindset to client commitment, recognizing emotional attachment's distraction.* Unattaching from the Outcome When Money is Needed: Tackling unattachment during financial challenges, focusing on commitment for success.* Second Episode Discussion: Eager for a follow-up episode, proposed topics include lead strategies, mindset, discipline, expireds, door knocking, handwritten notes, Ojo, and social media, emphasizing the evolving significance of handwritten notes and other subjects.
In this episode of "Riding the Waves of Real Estate," we will be joined by Chris Heller, a renowned real estate executive with over three decades of experience in the industry. As we navigate the current economic cycle, Chris will share his insights and expertise on how to ride the waves of the real estate market and come out on top. Chris will provide a detailed overview of the current state of the real estate market and share his predictions for where it's headed in the future. He'll discuss the challenges and opportunities that investors, buyers, and sellers face in today's market and offer advice on how to navigate the ups and downs of the economic cycle. Throughout the episode, Chris will also provide practical tips on how to succeed in the real estate market, such as how to identify emerging trends and opportunities, the importance of understanding local markets, and how to build strong relationships with clients and partners. Whether you're a seasoned real estate professional or just getting started in the industry, this episode of "Riding the Waves of Real Estate" is a must-listen. Tune in to gain invaluable insights from Chris Heller and learn how to navigate the current economic cycle to achieve success in the real estate market. Chris Heller is a real estate industry icon, thought leader, and two time CEO. Currently, he is the Chief Real Estate Officer of OJO Labs, where he is shaping partner strategies, creating a cohesive structure and adoption between real estate professionals, consumers, and OJO. To learn more, visit ChrisHeller.co & check out his book, Dominant Thoughts: https://dominantthoughts.com/ Grab your one-time offer to our enTREpreneur™ Real Estate Workshop here: https://teifkerealestate.systeme.io/rews
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What can you do to dominate your thoughts? In this episode of Incorporating Superpowers, host Justin Recla welcomes guest Chris Heller to the show. Chris is the CEO of OJO Real Estate and wrote a book called Dominate Thoughts. The two talk about the strategies of the mind that you can use to achieve success in life! Tune in to learn more about how to dominate thoughts!
What can you do to dominate your thoughts? In this episode of Incorporating Superpowers, host Justin Recla welcomes guest Chris Heller to the show. Chris is the CEO of OJO Real Estate and wrote a book called Dominate Thoughts. The two talk about the strategies of the mind that you can use to achieve success in life! Tune in to learn more about how to dominate thoughts!
Chris Heller joins VIP's Casey Hasten in a discussion about mindset in the workplace. Chris is the Chief Real Estate Officer of OJO Labs, and former CEO of Keller Williams. Chris is known to be a charismatic, visionary leader, with an extraordinary ability to build innovative, high performing teams.About The Guest:LinkedIn: https://www.linkedin.com/in/chiefrealestateofficerojolabs/.Website: www.ojo.comAbout The We Are VIP Podcast:This podcast is brought to you by VIP to add value to your job or candidate search. Each week, we'll bring you helpful tips and insights from leading professionals to help candidates land their dream jobs and help employers find better talent. Hosted by:Casey Hasten, Director of Recruiting at VIPAbout VIP:We utilize a holistic approach to support your strategic initiatives in accounting and finance. From recruiting and strategic staffing, to project management consulting, our service model offers a comprehensive solution that allows for flexibility as you navigate transformation and growth within your organization.Connect:LinkedIn: https://www.linkedin.com/company/270216/Facebook: https://www.facebook.com/WeAreVIPCompanyJob Openings and Services: https://wearevip.com
Today we are looking at how to stand out. There's a lot of ways but none of them work unless you have authenticity. How can you communicate with personalization and authenticity? Let's find out.Jesse Stein is a experienced tech entrepreneur, having founded Audience.co, SportsMemorabilia.com, Triton Academy, DietSpotlight.com and more.Three Things You'll Learn in This EpisodeLearn how handwritten notes reach your audience.How do you get people's attention?Authenticity always works best.ResourceCheck Out AudienceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up, ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. That's what we're gonna be talking about today is standing out and being a little bit different. And our guest today, actually, I can pitch to be on the show all the time, like people are always gonna be on the show. Most people want to sell their shit. But this dude actually sent me an video specifically to me via email, which got my attention, which then we're talking now and we're on the show, because otherwise I wouldn't have looked at it. And it was how he was communicating with me that really got my attention. And I'm like, Oh, shit, this is great. But guess what, he did it on a video. A lot of people send pitches here all the time. And okay, we'll do it through text based email. And then it's the same thing. It's almost like you feel it. It's a regurgitated copy and paste email from some kind of podcast booking agency that always reaches out to me and says, Oh, I have a new guest for you, blah, blah, blah, I'm like, your This isn't authentic. It's Bs, and most of them I delete. But this dude gets a does a video, even trust me by first name, because Hey, Mike, I know, I really want to get on your podcast I've shown us he walked me through his product and all the stuff that he has in his place. And it was engaging. And because he did that, I was like, dude, let's do that show. Otherwise, we might not have done the show. So what we're gonna be chatting about today, is that how do you get people's attention that are trying to stick out? And how do you do that in marketing? How do you do that in real estate? Through digital through direct mail, personalized direct mail, but at the end of the day, here's what works guys. I don't care what the hell you're doing authenticity, authenticity, people feeling like you're one on one communication, people feeling like you're just the only one they're gonna get attention to. So that's exactly we're gonna chat about. So without further ado, I want to introduce the CEO of audience.co. Mr. Jesse Stein. How're you doing, buddy? Great. Thanks for having me. Mike. You want to tell everyone a little quick intro? Who are you? What do you do? What is audience and I got all kinds of questions for you. Yeah, so I started audience bout four years ago, we've been selling in earnest for two years we've got now 1000s of real estate agents on the platform. I started a company called sports memorabilia.com. I bought that as a raw domain in 2005. And with a team of people eminently smarter and more talented than me, which is a common theme in my career. We built it into the biggest autograph store on the internet, a top 500 internet retailer ended up selling it to fanatics. But one of the ways we grew it was through handwritten notes. And we sent handwritten notes to customers. And we realized that the clients that received notes, spent more money with us left better reviews, referred more business, they were easier to deal with. There's just a virtuous circle to sending handwritten notes. But there was no scale to the process, because we were having contractors, people in our warehouse assistants writing the notes, so there was no scale, the handwriting was often terracing. And there was no way to run campaigns, there was no way to really follow up and figure out, you know, when was the last time I sent to notes, a trigger note to and so forth. So I was kind of waiting for someone to do it. And all I kept getting in my physical mailbox, were notes that pretended to look handwritten, but really weren't. I'm sure all of us have received those notes. And I just noticed that the mail that was arriving into my physical mailbox was not making it to my kitchen counter consistently. So we went out, I hired a software engineering team. And we built this incredible software. And we have these amazing robots. And what we did was because of my backgrounds in digital marketing, I got started in digital marketing in 99. Actually, that's when I started my first online retailer, and learn how to build sales funnels and websites and learn how to buy online media and all that way back in the early 2000s. And have built that over time. So I always knew that audience would be a combination of handwritten notes with digital marketing follow up, because when you send the note, that's great. But now you need to follow the user journey, right? You need to follow that prospect on his or her journey from the note all the way through to online so from the mailbox to the inbox, and so what we've builtIs this company where we've optimized every facet of the note itself. So it's on a fixed stock card, it's a bifold. Note, what we do is we create a beautiful graphic for the front of the note, we have a whole graphics team all unique graphics, what we do is optimize for the chances that people will keep and display the note because that homeowner probably isn't interested in listing his role right then and there. But when they are your top of mind, and the key is to get them to keep it that's why we do a bifold. Note, every character of every note we do is written with a real pen by our handwriting robots that use the same pressure slant and flow as a human. They write in 15 Different fonts, they're super cool to look at. They vary up the left and right margins, they even do synonym replacement. So two neighbors in a building or block can hold up notes they got from us. And they look totally different. We do totally different graphics. So what happens is, and we even do a QR code sticker directly on the note. So what happens is it's all trackable. So people reflexively, because of COVID menus, they reflexively take up their phones, and they scan the QR code. And they don't even need to reach out to you. And it can go to a landing page of your of your choice. But what happens is, you the client, the real estate agent get pinged automatically when they scan it. And then what we do this is magic, we find all the accurate email addresses and social handles of everyone we send notes to, and then directly inside our app, it's as easy as clicking and you follow up by email, you follow up and connect with them on LinkedIn, and Instagram and everyone where else everyone knows marketing in 2023 is integrated multichannel. So you can't just do stuff in a vacuum. And so I saw our competitors out there, before I started the company, I saw that they were just doing the notes. And you know, they were naming the company is really old school things that had to do with, you know, handwriting and addresses and stuff. And I never saw it that way. I just see this as an outbound marketing platform. That's why we named it audience. And we also have beautiful maps feature where you can go right in, you can put an address in, and then you can do circle prospecting. And so we automatically detect, when you list or sell a home, we trigger an email to you click, and then you can find all the properties right around this home. So right now I just happen to be on the maps feature. And we found 309 properties around this property and Basking Ridge, New Jersey, and it's as easy as clicking twice. And then you trigger just listed just sold mailers in the form of handwritten notes to everybody around the property you just listed or sold. So we're about two and a half times the cost of printed direct mail. But we're about eight times the response just in the first 30 days. And then the half life on the ROI is really long, because people keep a display and what I mean by that is the agent will get we've worked with so many agents now and there's no no wonder that folks like Chris Heller are investors, Tom ferries an investor, we have all these super happy clients, you can go to audience.co Check out all the all the testimonials. But it's really you know, you talked about it earlier, Mike, it's about being consistently useful and adding value and developing expertise, authority and trust. So a lot of the note templates, we will hold template library, because we've sent millions and millions of notes. They're all about building expertise, offering offering analysis about the market. It's not our notes are not sell, sell, sell. It's delayed gratification. We're working with top agents who are not dabbling in real estate. They're not tau dippers, it's not a hobby. We're working with folks for whom real estate is a career. And so it's all about building that incredible foundation using the notes. And then the digital handshake of crossing over into digital. And it works like a charm. I love it. Suppose we talked about direct mail, my blog last week was about direct mail. So let's unpack this really quick. And let me tell you why it works. First off is i No one's in the mailbox anymore. That's why I want to be there. And he's talking about this from a cold lead generation perspective, which is great when I see it as as a warm, nurturing perspective, too. Because anytime you go handwritten, people know you went out of your way to go with it. Even if it's a machine do it. They don't know that but we do know the fake machines with the fake blue ink. And people know that that cats out of the bag now. So it's about it's no differently when you guys are on the show. And I tell you about video. No one listens to the content that comes out of the video, but they remember how you did the video. And this is the same exact concept, right? So you could get all kinds of different notes but only one of them are handwritten. So it's about sticking outbut more. So I like to personalization quite a lot, quite a bit.Makes a lot of sense. Now, people do save direct mail guys, I used to put my cartoon logo on my direct mail and the old people always save that, which is how we used to chase distressed properties. Back in the day, we used to chase development ops, and I put my little cartoon character at the top and everyone knows like, there's some suit different about this thing. I'm like, I know what the fuck it is. It's my cartoons. Everyone else has been professional. I'm sticking out with a cartoon character. And there's got to be that one thing that makes a difference. Sometimes it's the way you do things that people react to them, not what you do. All right? Personalization. This is no different than than being funny on video. Well, you're being authentic on direct mail. It's direct mail super effective. We have a whole suite of it in referral suite for that reason. But let's get into this. I liked the combo, but I want to unpack the direct mail first. So from a lead generation perspective, and when you're sending letters out to cold people you don't know, right? And if direct mail farming still works today, guys, yes, it takes a lot longer to use. But if you were to personalize your direct mail farming, my guess would be that you would increase your ROI quite a bit, because you're gonna get a lot more reaction to it. Is that basically what you're saying? Yeah, the handwritten notes? And how many do I have to send as a next question? Yeah, great question. So let me unpack that. So with respect to farming versus leaving, versus sphere nurture, so we do a lot of both. So agents all the time send over their sphere. And then we create a whole sphere nurture sequence. And we've even taught the handwriting robots, how to create beautiful, original line drawings. And so on the birthday, for example, I'm holding up a card right now a beautiful line drawing, we can create birthday gifts for folks in your sphere, we can create closing gifts, of course that are much more special than sending that candle or that bottle of champagne. Or the gift card. The gift card is the worst closing gift ever give you never give someone a gift that they could spend and forget about you give them a gift that they'll remember and put in their house every time they pass by it, they subliminally think of your name. Don't buy any more gift cards. Yeah, we automatically trigger on Line Draw original line drawings of the house that they just purchased. That's, that goes to them, for example. So we do a lot of sphere nurture. And we do a lot of geographic farming in terms of average notes per month, clients send roughly 300 notes a month, and they hit each household every other month. Now here's the key. Before we trigger a single note on behalf of clients, we laser target the leads. So we have a proprietary targeting database as well with 200 Plus filters. And so clients come in either just stunned because they come in and they just assume that they're all households are created equal, not at all for us, we take out a scalpel and get totally surgical with the lead generation. So they might say, You know what, I like this golf club course, but club that I only want properties on the course itself, owner age 50 plus equity level 30% Plus, want it so the COO was issued at least seven years ago. So we maximize the chances that that thing is going to be listed. And by the way, our platform is all around driving listings, of course, buyers result too. But everyone knows that he or she that lists persists. So this is all about listings. And then so we said it's kind of like three legs of the stool, you've got the targeting database. So we laser target the leads, and then you have the notes. And then you have the digital marketing follow up. And we've added a fourth leg, which is super cool. And so inside of the app that all of our clients get, you've got all that real time QR code alerts are in there. But also we've added something called Marketing growth engine, which is basically my 25 years of digital marketing background, the distilled reduction sauce of that. And what is it, it's a bunch of original content that is written specifically in the age of chat GPT because everybody can create anyone can create AI based content. These days, we've been using AI to create 10s of 1000s of articles across multiple websites for years now for two years, actually. And so we are able to create, let's say your real estate agent in San Diego, we populate your account with incredible articles with original photos and all you do is copy you click on the link we even include SEO attributes such as meta title, meta description, we even include answers on popular question and answer websites like Quora. So someone might be asking, What should I know before moving to San Diego? Well, you need to be the person to answer that. And so all you do is you go into our app, you copyIf you click on a link, it takes you directly to Quora, you click on respond, you paste and you post. It's as easy as that. And so and then we even include training. And this all comes with the product. And so we've got tons of training. For example, we did a whole objection handling masterclass with Chris Heller, who was, as many people know, the former CEO of Keller Williams, he was their number one agent worldwide. And he won the national objection handling contest. Well, nobody's ever captured content with Chris, at this level, there's drips and drabs of, you know, wonderful podcasts with people like you might, but no one's ever broken it down this way. And so we do that we have amazing content with top agents. And then I reveal all my hacks, anything you didn't know about skyrocketing growth on tick tock or SEO or email marketing, or how to drive more reviews, it's all in there. We also have a private Facebook group, and I do multiple webinars. So it's an integrated marketing platform. So let's get into the digital. You guys heard about the product, if you're interested in you can look them up after this. But I'm more interested in seeing how the digital ties in with the direct mail in this pace. And then I got a couple of other questions before that.So why doesthecompare it to, to me I would like to see like seller distress data in here. So we have a mutual friend named Dustin my business partner before we got on the show here. And you know, he's all about distressed data, right? That's what we do we create seller distressed leads to andI know these guys want to hear you said, Why would I send? I would go after like I look at this a seller lead gen 100% direct mail. There's a reason why investors still use direct mail because it works. The reason Realtors don't do is because it's expensive. But the reality is, is that people save these and people do save them in direct mail touch on the first instance is a great touch to break in the door of a distressed seller. Sowhy is that though?Yeah, well, it also depends on the piece like, it's gonna get open, if it has an envelope like ours with real handwriting and a real 62 cent first class postage stamp. So people, homeowners have antenna behind antenna, they pick up on when something feels spammy. And so even if it's a pre canceled stamp, or they can tell the handwriting is not quite right, or the envelopes too big, we've optimized everything, because I come from a world of digital marketing. So everything's an AV test. So we've opted, so if that distressed seller is receiving a bunch of mail, because of course, I mean, that distressed seller is known throughout the during direct mail world, and is going to get tons and tons deluge of mail, the one that's going to stand out is going to be the envelope, and then they're going to open. So that'll make it to the kitchen counter. But when you open it, it's got to be a fixed stock card, it's got to have a graphic on the front that they want to keep. And the mistake that a lot of direct mailers make is they don't make the piece a keepsake. And you have to be very thoughtful about the user experience. And so once that piece makes it from the physical mailbox into their kitchen counter, how do you optimize for the chances that they'll keep a display? Well, the experience has to be fixed doc note and then never put an image of yourself or a logo on the actual comma. What about a business card? A business card feat it can be good but it can feel salesy. Yeah, in our experience AB testing that it actually performs a little bit worse to put a business card for any type of insert. The Insert vibe is that this is mass produced. And so you want to add a logo, nobody wants a logo or a photo of a stranger on their kitchen counter on their home office desk or on their mantel or on their fridge. And so the name of the game is getting them to keep it because that distressed seller otherwise will chuck it in the trash and forget about you. So what we've done is we've created these beautiful graphics, we have these huge, incredible digital presses that print in high definition, these gorgeous graphics. That's what people keep and display and it feels less salesy. The vibe is that they went out and they bought the you know, they went to a little art store and they bought a little card and then went to a Starbucks and ordered a you know, a venti peppermint tea and wrote a bunch of notes. Then what you need to do, the mistake a lot of direct mailers make is they don't create a piece that is easy to display. And so it might just be a single card or whatnot. We do a bifold note and it's exactly the size where it invites you to keep and display it. The thing ends up on thethat you encounter, you end up being top of mind, no matter what. And so we've really that distressed seller and in the name of the game, of course, is working with someone that has a robust real time database of all those distressed sellers, you can target anything you can target pre foreclosures, foreclosures, or rental leads that are ready to cash out fizz bows, whatever you want, and our targeting database allows you to do that. So let me unpack that really quick for you guys. Theyour envelope is just like your subject line on an email is a good analogy. I guess. If you have real estate market update, I'm unsubscribing from your bullshit. If you have, you know, something like, Hey, your house lost value, I'm opening that up, like the subject line on an email is 40% of the battle on an email. So the subject line, the lettering and the envelope of your direct mail is exactly the same equivalent. Because he's right as like, what's happens is you get all the credit, the credit card companies are perfect example of this, I get offers every day, and I never even opened up the envelope I tear them off, because I know it's a credit card offer. So if your envelopes aren't getting open, people can't see the handwriting. But when you make it feel authentic, I'm always like, is this an invite someone getting married is Who's this from like someone saying thank you like, you're gonna get the attention, right. And you got to remember what direct mail guys, you get a 100% receivership rate that's unlike any other channel, you if you post on Facebook, you're only getting about a 15 18% reach organically. When you post out on emails, you only get a 13% open rate or organically traditionally on emails. But when you do direct mail, you get a 100% Unless you have the wrong address, which you'll know because it'll get returned to you. Sothis is your opportunity to get 100% in front of 100% of people you're trying to reach. And that's why you only get one impression like so you got to think of it from you're going on a first date, you're not going to show up in your pajamas, you're going to dress up right. So it's the exact same concept here, you got to get your foot in the door before you can sell your shit. And the first way you do that is subliminally my guess is what's happening here with these people who receive these mailers like, oh shit, this guy actually went went out of their way to do this for me. So let me take this a little bit more seriously, is that accurate? I absolutely. And let me just add to that if I could. So there can't be any bait and switch of any sort along the way it has to be, you have to deliver on the prompt just like a subject line or a thumbnail on a YouTube video, it has to deliver on that promise. So when they open it, you need to deliver something of value. And so you can a lot of our clients, what they do is create a landing page, a YouTube video, it could be often where they will talk about the market, they'll say thank you for scanning my note, my name is such and such. And I live in your neighborhood and I'm third generation Carolina in or whatever. And so it's like really personalizing it, making sure you add value. And then here's a little secret. I'm not actually about the handwritten note on the QR code on the QR code.What is the Have you seen any difference in response rate to the older generation like people 65? Plus, do they get QR codes? Do they understand how to use them and all that? Previous to COVID? No. But because of COVID Everyone got used to QR code and interesting. That'd be my friend. Everyone has everyone. Everyone has a smartphone. I mean, everyone has a smartphone no matter what generation now. And they just everyone knows how to open up a camera. So it works. It works really well. And here's a little secret is the handwritten note is awesome. It works great on its own. It performs that eight times we've done a lot of AV testing the handwritten note and the way we engineer it, in particular performance beat times better than printed direct mail. But to really get maximum ROI, you use the note as a Trojan horse. So now it's all about evoking reciprocity, right? Where if you've read books on persuasion, it's not the need for human to give back if they've received something is actually irrationally high. So by sending that note, you can sit really high in the saddle, as a real estate agent. And this is the secret is you can you've taken that audience and you've warmed it up now, which is a marketer's Holy Grail. And that's why I named the company audience. It's about taking a cold audience and warming up that audience. Once you have a warm audience, then when you send a cold email, for example, and we supply all the email addresses, not only the primary owners, but if there's a secondary owner we find that email address to then you follow up there's a 12% response rate, on average, not not open rate response rate on a cold email because we do a magic subject line which says Did you receiveIf my handwritten No, then we use AI to create a long email, it's personalized. And it even mentions their address in there, it mentions their neighbors addresses in the email. So that gets a crazy high response rate, then we give you the social handles. So you connect by social. So what what our platform does and what a lot of real estate agents tell us is, it opened the door for them to easily and automatically get good, really good at follow up in digital market. And the note with the door opener, in fact, there are agents that tell us that they were they really dislike door knocking a lot of agents just like door knocking. I don't I don'tblame them in the slightest. Once you send the note though, the door knocking is so much easier they answer. And then it's never about selling. It's about hey, I sent I've sent you a couple of handwritten notes, I fear I'm sending them to the wrong address just confirming that you receive them. So that works like a charm. And for so once you send your direct mail, you have a list and now you're targeting the same people on social are you doing this through the cell phone and email address custom audiences uploads, like on Facebook? And what kind of digital activities are we doing here? Yeah, so always be aware of any company that is supplying phone numbers to you at scale, because in this climate of privacy, they should not be doing that. And they could get you in a lot of trouble. If you then load those up into a dialer and go nuts on calling home cold homeowners. And it also depends on your state. Obviously certainly don't don't text a cold homeowner, you can get into big trouble that last year a cash buyer you have to be the principal in the transaction then you could solicit but what he's saying you could get in a lot of trouble realtors that are cold calling or whatnot, cold calling or tax, you cannot interact unless you're a direct principal, you cannot represent anyone unless you're direct principal. But if you're the cash buyer yourself, and you're legit, you could cold call them. But that's a you can't do it regularly. So this is a good way around that. But further to your question, Mike about creating custom audiences in Facebook, for example. So what we do then, is we I do these webinars, and we have this training videos that teach you exactly how to eat all the meat of the marketing bones in a very easy way requires very little effort. So we give you all the emails I was mentioning of the primary and secondary owners, you take those. And for example, we have integrations with folks like follow up boss and others that you can literally export them directly out of our app. And then you can use those to create custom audiences inside of Facebook. And then all of a sudden, we train you on how to even go to sites like upwork.com and hire someone to create your Facebook ads and go to Facebook ad library and kind of take a look at your competitors. Very easy stuff. What's the ad is a video.It's like the retargeting ad like I would I would probably put up picking, like I put my face on it 100% For sure, for sure. So it's an introduction video, and then they're like, it should be the same video that you just did for the landing page off of the QR code off of your notes. So it's all consistent. So now look what's happening, the homeowners that were ice cold before audience, they're getting your notes consistently. And you want to make sure you send a note every two months. And you want to be very, very consistent in that you stop. I mean, we know that out of the 1000 or so households that we're hitting with audience notes that there will be people who list we don't know who's going to list. So therefore you have to stay top of mind consistently. And the worst feeling for an agent is when someone from their database lists with one of their top competitors. I mean, it's the silliest so with audience, you need to be consistent. And that consistency allows you to then follow up, then you take all those email addresses and guess what, import them directly into your newsletter marketing platform. So if you use MailChimp or your brokerage platform or Active Campaign or Constant Contact or whatever, upload them and then there's starting to get your email newsletters, it's all about consistency and familiarity, which breed trust. So it's never about just one thing. It's never about just the note or the email marketing or the Facebook. It's everything we all know it takes multiple multiple touches. Jay, kinder, you know, I was chatting with him. He's incredible. And I asked him, I said, Scott, what do you do so well, Jamie's one of the top agents in the country raising raising coach and everything else. And he said, Well, I like to think of myself as the Incredible Hulk stomping around in a puddle. I said, Okay, great, great image. What does that mean? And he said, people cannot miss me because I'm everywhere. I'm on bus benches. I'm an email. I send your handwritten notes. I do everything and so that's that's kind of the whole point with this integrated marketingplatform here at audience sounding familiar, folks, we chat about this every week on the show you there is no one thing as a one channelperson anymore. You got to be mom omnipresent. You got to be everywhere.And people, it's a busy world. You know, at the end of the day, this is people given to the one that gives you the most and for real estate, over 80% of people will close with the first person they meet with, you increase your chances of that happening, the more they see you, right. And the reason why this, like what he's seen here is like just direct mail farming, it still works today. It's been around since the dinosaurs roamed the earth. But generally, if you're just taking regular postcard campaign, year one, you'd hit one to three listings, your two is three to five, year three is five to seven. That's a traditional farming campaign, but it's if you take a break at all during those 36 months, you just screwed up the whole campaign. Okay? You cannot. It's almost like, like, you can't leave in the middle of a dinner on a first date. That's the same fucking concept, right? You can't just submit Oh, I gotta go art by Alright, sorry, you don't get a second date. There's, there's no difference with this. Like, if you don't plan on being consistent in anything, it's not going to work. And I would even put this more in the marketing versus advertising category. This is all attraction based like something like this, you could see the ROI is going to come but you don't know when it's going to come. Right but when I'm buying Zillow leads realtor.com Either make money or I don't make money in that term, or in that timeframe of that I have that lead account. So this is definitely the long game. You have to be doing it consistently all the time. I love the digital marketing approach on top of this is how we're doing with all of our brands. We create organic content and we overlay that Reatta contact with our ads and then that's what's working the best real it's like we give value in the people who consume our content. Another way to look at content marketing I like to explain it as the Think of the play action in football for all you dudes out there. We're watch the Super Bowl this weekend right? You hand off you hand off you hand off only to set up to pass right otherwise the play action is not even a thing is it well it's so differently in here you add value you got direct mail every two months direct mail direct mail oh there isn't social. Oh, he's gonna email Oh shit. Fuck this motherfuckers everywhere. Where the flux is guy coming from he must be the best. That's positioning and authority with content that's how powerful that can be. And even if you do this, and you've never sold a house before the people on the receiving end of this content think you're fucking Rockstar.Yeah, that's the difference is like with brand authority, personalization content putting yourself out there. I can make you think I'm a chef. If I want seven days seven videos, watch them You think I'm a chef. That's how powerful branding and positioning can be guys. I love the omnipresent makes sense. makes common sense to me and unfortunately, we've lost a lot of that in the real estate industry.Dude, this is relationship building 101 Is this I'm looking at this as the dating process. I think people understand this when when I walked through the analogy is that note is my like, that's my swipe right?If that's even how that works, right? Oh, fuck. Who is this person? Yeah. Oh, then the emails are my, my my Tapper. Like, I don't know, I don't know how the DD analogies work or the platforms but it's like that's the same concept guys. The problem everybody has is that we're like hey, do you want to go buy and sell your house that's usually how an agent circle prospects they go hey, I'm a real estate agent with a big block Realty and what we're gonna be doing or sorry Hey, I'm a real estate big block Realty and I really like your house. I have a buyer. No you don't you're lying out of your ass who may be interested in buying your house. That should is tired guys. It's so old school.I don't know why the Guru's still teach it but I'm pretty sure it's it's all they know. Things have changed. And you do have to earn business today. And people have options. Fortunately, most of them think real estate's a commodity business. And for the most part, it is the one who stands out as the one who wins in whichever way that is direct mail video.However, maybe, but whatever it is, you gotta be consistent. Otherwise, it doesn't work. Yeah, and it works especially well in this market. So people ask us, Well, you know, how is the current climate of rising interest rates andslowing real estate market and in many areas, how's that affected us? And we say well actually have the opposite effect, because it's gotten rid of a lot of the riffraff so there's a lot of the agents that were just dabbling, or just toe dippers. They've pulled back on their marketingagents, we work with that plot a plot 180 degree role when everyone else is pulling back, like you know, eight 910. They just stomp on the accelerator harder. You take market share, in a reckless way. They invest on they don't they're careful about expenses, but audience is not an expense. It's an investment. And so it's about digging your well before you're thirsty. And then what happens just like an O H just look at these market cycles.is once you the ones that invested and applied the 180 degree rule, they come out way stronger than it already. I just did this earlier today on a training, it happened twice in the last two years. It happened right after COVID Most of the agents went MIA. And that's why so many social media celebrities were born. they've doubled down on marketing. I called it at the time, I said, Look, whoever's gonna be super loud here is gonna fucking be a millionaire. It happened. And then it happened again, when the rates change. Last April, everyone went, everyone stopped. Like I tell you guys, I just said, I just had this like I have, we lost half of our video clients. And both of those situations. And the ones that we kept fucking dominated. The ones that dropped honestly, like, a lot of them are still struggling. We had a transaction coordinator, tied to one of my trainings today. I've known her for a couple years, but um, I bring her on and I asked her a question. She goes, Hey, Mike, oh, my God. She's associate he's a transaction coordinator. So she gets business from real estate agents. And she had some life situations happen husband, and she like that. She went quiet for three months. All right, no one's seen her for three months, and all sudden, she just started creating again. And when she wouldn't cry it she gets up today. And she goes, Hey, Mike. Yeah, business just got crushed in the last three months. But it wasn't until I started getting back doing videos consistently doing this again. And now I just picked up six more agents. When you're out of sight out of mind, you cannot afford to not you cannot afford to run a business and be out of sight. And in this recessionary environment, we'll see what happens if it comes back or not. This is where you got to take market share, man. Yes, it sucks. It's scary. But dude, he just told you the exact same thing I've been telling you for last eight months on this show. And we've never even met before. And I'm telling you case, study after case study after case study after case study after case study. When shit goes bad, you double down? Not disappear. Yeah, yeah, we think exactly the same. And, yeah, I mean, there's, here's what happens when you pause, like you mentioned with that with that woman, when you pause your marketing, and you just decide, okay, I'm gonna see what happens. Let's see where the chips fall based on all this marketing I've done today, you actually send the opposite signal. So you send a signal that either you're not interested to sellers, for example, you send a signal that you're not interested in their neighborhood, you're not interested in their business, or worse that you've gotten out of the business altogether. Like you say, you're out of sight out of mind, you're now a tree falling in the forest that no one ever hears. And in fact, it's even worse, because guess what happens? You've pumped up the bicycle tire, so another agent can take a ride. So now another agent can come in there with similar marketing and people get homeowners get confused. Was it that agent? Was it the other agent? I don't know? And then on to say, was it the guy wearing the tie? Or was it the guy wearing the tie? I don't know which one it was, I gotta go with the guy wearing the tie. Air. Here's how a lot of you are going to be like, hey, what if I'm being annoying? I don't want I don't want to annoy people listen to if you believe you're the right person for the job, it becomes your obligation to let the world know for it anything less. You're a shady dude.If you're not the right person for the job, and you're in the wrong fucking business, go get a new job. Like that's what it comes down to. So when people tell us that same thing, like with video, I'm being annoying. No, what's annoying is when those people start cheating on you with another real estate agent. And it's not their fault that they forgot you're in real estate. It's your fault. You didn't remind them. And it's a big difference, like consistency. And marketing is the only thing that works. It always works over time. Yeah, you can make tweaks and all that. But look at the concept that he's talking about. Look at the concept. I talked about every frickin week on the show. And it's the same thing guys. Like, don't overthink, this isn't rocket science. People give in to the one they see the most whether that's direct mail, video, email, whatever it is the person who's all out there billboards and all that. There's a reason why those people are always the top agents in those markets like you don't, they don't it's not an accident. You're like, oh, is video gonna work for me? Well, have you ever seen an hour work for anyone? I don't know anyone who had video that consistently that isn't like successful. I don't know anyone's doing direct mail consistently that isn't successful. I don't know anyone that's working out consistently that isn't in shape.Like, dude, don't overthink this stuff. Guys. You're running a damn business. You're not a salesperson chasing a check. Your broker ain't gonna make you money, you're gonna make money. Your broker is just going to collect extra money that you make on them. Worst thing you could do firms make more money.No one's gonna save you in this business. You have to save yourself and your face, whether you like it or not. You're that's the brand, your body, your shirt, whatever the hell it is. And if that's not front center, and being the center of all conversation, you're missing the point.That's a great point. A quick anecdote related to what you just said. So there's an agent named David citizens here in Miami in South Florida. He's one of the top agents nationwide. You can look him up. I think he's ranked number 96. Now nationwide, he did $600 million in volume last year. He would be forgiven for notdoor knocking and for not you hustling to an extreme. Well, a couple days ago, I was on the phone with him. And I've heard him outside. He's a very, very happy audience Klein. In fact, he's even an audience investor. And I said, Dude, what are you doing? Are you going for a walk? And he said, No, I'm actually going door to door and hand delivering brownies with a beautiful ribbon, and my wife tied on it with the Davidsons logo on it. I said the only two people that you know, he goes, No, no cold homeowners. So here's a guy, you can calculate his GCI and get a sense for how much money he made last year talk about somebody not resting on his laurels. So exactly what Mike said about consistent, persistent, that wins the day. Yep. Just podcast, you guys. We got 1.5 million downloads. I never advertised it. I never marketed it. You guys come here. We're doing 30 35,000 downloads a month. Thank you guys, please keep sharing it out. But it's because I was consistent. Right? So we're practicing what we preach here, you guys, you have to just focus on one thing, and no, it's not going to happen overnight.No, you're not going to get rich in six months. But what you will do is you start to build a stream of consistency. And when the consistency occurs, the peaks and valleys goes away. And all of a sudden, this stressful business that you once dreamed of becomes fun again, don't overthink it, I just want you to give him some closing thoughts on where they can find you. And we'll get this wrap.Yeah,I mean, just one thing that I'd like to leave on is this sort of zooming out a little bit, and to make sure that you never, ever build your business on rented land. And let me at this is echoing a lot of what Mike talks about in his podcast. But a lot of agents will just develop out the page on their brokers website without creating their own website with original content, much less a podcast like Mike has done, you want to make sure that you are building a business that is completely independent of your brokerage. And by the way, your brokers love this because Keller, whomever, they love ambitious agents who are creating hundreds of articles, and podcasting, and you know, just all over the place speaking at events, and networking, and so forth. But also, this allows you to have a lot more autonomy and freedom, longer term. And if you are making this career, make sure you don't build your business on rented land. Same thing in digital marketing, right? digital marketers know that you cannot build your business around the big Amazon, Apple, Google and Facebook, use those platforms, absolutely play to their strengths. But build your own website, build your own content, testimonials, build all your wonderful reviews across Google My Business, learn digital marketing, develop a toolkit, you know, all the misfires I've ever had in my career, because I didn't have the right skills and tools to go out. And that's why inside of audience, you get a ton of training. So in terms of like where you can go to learn more, and it's a low pressure sale, you go to audience dot CEO, you book a demo. And the way that we approach things is we present our solution, we deliver a bunch of value, we get you some ebooks that you can take as a gameplan for doing the notes on your own if you need to, or doing digital marketing on your own. And if there's a fit, we move forward. We don't even do contracts because it works so well. And yeah, audience.co Well, man, appreciate it cool product. And thank you folks for listening to another one of our episodes. Remember what he said, you can't ever rely on a business or a cat. Don't ever put 100% of your business on a lead source you don't control. I've seen countless teams get their ass kicked. Once the market shifts, it just happened again. But whether you're relying on Zillow realtor.com, you'd be surprised at how many of these top performing teams don't really have a profit margin. They're losing or breaking even every single month. And it's not because it's just ego guys like so. If you don't have something you control, you're always at the risk of the next shift. Because what'll happen is that the second that lead source changes, so do the interactions with it. So when the market changed, Zillow leads weren't performing what they were before. Therefore, you can never rely on them. When you create your own brand, you can always rely on it because it's your system. So hope you got a lot out of today. Feel free to go ahead and visit our site, visit my software referral suite, you want to stay in front of your database you like what you see here. Well, we'll make content creation very easily through video, email, direct mail, and social media. And if you need the video editing and all that distribution on top of that, we could do that too. So appreciateYou guys have a great, great weekend and stay tuned next week peaceThank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai
Denne tredje podcast om bioinformatik handler om forskelle mellem kønnene, om alle de parametre i vores liv, som gør at vi overlever en krise på intensivafdelingen eller ej, om hvad der har mest indflydelse - livsstil, medicin eller gener, og hvorfor man er begyndt at give personnumre til danskere som er født for 200 år siden. Videnskabsjournalist Jens Degett fra Science Stories taler med Professor Søren Brunak fra Københavns Universitet i dette tredie og sidste program, i en serie om bioinformatik og systembiologi. Foto kredit: Chris Heller for Science Stories.
Det har vist sig at genernes funktioner er langt mere kompliceret end forskerne først troede. Nu ved vi at en funktion ikke nødvendigvis stammer fra et enket gen, men kan være en kombination af mange gener. Selv om man har alvorlige genfejl så kan de blive ophævet af særlige gener, som beskytter kroppens celler så fejlen ikke betyder noget. Videnskabsjournalist Jens Degett fra Science Stories taler med Professor Søren Brunak fra Novo Nordisk Foundation Center for Protein Research, SUND, Københavns Universitet i dette andet af tre programmer, der handler om bioinformatik og systembiologi. Foto kredit: Chris Heller for Science Stories.
Bioinformatik beskæftiger sig med at indsamle og undersøge data fra levende organismer. Virkelighedens virus som kan forårsage sygdomme, bygger på digital information og har på den måde mange ligheder med de elektroniske virus som inficerer vores computer. I dag er gensekventering blevet en industrialiseret proces, og prisen for at sekvensere et menneskes gener er faldet fra 20 milliarder kr. til under 6.000 kr. Den biologiske indsigt og de medicinske muligheder som er skabt ud fra denne eksplosion af information, er mangfoldige. Videnskabsjournalist Jens Degett fra Science Stories taler med Professor Søren Brunak fra Novo Nordisk Foundation Center for Protein Research, SUND på Københavns Universitet i dette første af tre programmer, der handler om bioinformatik og systembiologi. Foto kredit: Chris Heller for Science Stories.
If you're ready to make it in the big leagues, results are just as important as determination and procedure. You can't let yourself be distressed by every single botched deal or every time a seller decides to go with another agent. In this episode, we dig deep into what it takes to build up your resolve and keep winning in an alarming economic shift.You'll also learn:→ How to be committed instead of being attached→ When to let your ego go and just put yourself out there→ How to start developing a mindset towards focus and discipline, and not just resultsGuest Bio -Earning his real estate license when he was just a sophomore in college, Chris Heller was named Rookie of the Year in 1989 before becoming the top-producing agent in San Diego County and the No. 1 Keller Williams associate in North America. He has consistently set new records and standards across the industry for more than 30 years. Heller brings his knowledge and experience to a variety of leadership roles, including advisor, board member, investor, coach, and mentor.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to the business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
As a business owner, your most profitable trait is your decision making. Consistently making the right decisions unlocks massive opportunities, growth, and wealth. But the reverse is also true: Making the wrong decisions without learning from your mistakes traps you in mediocrity. In this episode, former Keller Williams CEO turned Proptech investor, Chris Heller, joins us to reveal how to make better decisions and unlock more opportunities. Listen now. Show highlights include: How to make smarter, more profitable decisions by only using your feelings (6:40) Why your speed of making decisions helps your bottom line more than making a right—or wrong—decision (7:27) 3 ways your ego sabotages your decision making (and how to make better decisions) (8:59) The “Gambler's Secret” for taking on massive amounts of risk (without sacrificing your sanity) (12:07) If you'd like Chris's book, Dominant Thoughts, you can grab a copy at https://dominantthoughts.com/. Or, if you want to connect with Chris and see what he's up to, check out his website at https://chrisheller.co/. To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
You will always cap your growth if you don't surround yourself with a good team. But building a team of talented people that get along with each other is difficult, especially for real estate investors. So what's the secret for building a team that skyrockets your growth to levels you can't even dream about today? Today's guest, Chris Heller, has the answers. Chris got his real estate license at 20 years old and quickly became the #1 associate in America at Keller Williams. He went on to become the CEO of Keller Williams — while managing his own real estate group. And today, he sits on the board for several real estate startups and acts as the Chief Real Estate Officer at OJO Labs. In this episode, Chris reveals his secrets for growing a high-performance team in any venture you try. Listen now. Show highlights include: How to get business advice from billionaire mentors (without paying hundreds of thousands of dollars) (5:58) The “Timeshare” secret for closing more residential real estate deals (without feeling like a sleazy salesperson) (13:00) Why trying to fail is the quickest way to unlock life-changing success (17:42) 4 simple ways to identify great leaders within your company (even if they don't have a leadership role) (21:26) The former CEO of Keller Williams' two-step system for building and growing a high-performing team (22:35) If you'd like Chris's book, Dominant Thoughts, you can grab a copy at https://dominantthoughts.com/. Or, if you want to connect with Chris and see what he's up to, check out his website at https://chrisheller.co/. To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
Earning his real estate license when he was just a sophomore in college, Chris Heller rose to become the leader of the largest real estate company in the world - and didn't stop there. Early on, Heller was named Rookie of the Year in 1989 before becoming the top-producing agent in San Diego County and the No. 1 Keller Williams associate in North America. He has consistently set new records and standards across the industry for more than 30 years. His leadership philosophy and unmatched track record in real estate has provided a springboard for outstanding contribution across many sectors. Heller brings his knowledge and experience to a variety of leadership roles, including advisor, board member, investor, coach, and mentor. Connect with Chris Website - https://chrisheller.co/ Email - cheller@ojo.com Connect with David Website- http://www.davidihill.com/ Facebook- https://www.facebook.com/davidihill/ YouTube- https://www.youtube.com/user/hillteam17 LinkedIn- https://www.linkedin.com/in/davidihill Book: https://www.amazon.com/Sales-Playbook-Simple-Strategies-Close/dp/1628652861 Free Gift: https://callreluctance.davidihill.com/ Free 30-minute Coaching Call https://www.trycoaching.net Monthly Training with David- https://35callchallenge.com/ David's Monthly Article – http://www.davidihill.com/5mistakes/ FACEBOOK COMMUNITY Please follow and join my Group- https://www.facebook.com/groups/ptmastery/ OUR LEAD PROVIDER SPONSORS VULCAN7 https://www.vulcan7.com/pathtomastery/
Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship
This week's Misfit Entrepreneur is Chris Heller. Chris is the former CEO of Keller Williams Realty International. Chris has been a driving force and innovator in the real estate industry for over 3 decades and personally has sold over 3400 homes and ranked top 10 in the USA year after year. He's currently the Chief Real Estate Officer of OJO Labs, where he is shaping partner strategies, creating a cohesive structure and adoption between real estate professionals, consumers, and OJO. But I didn't ask Chris on to talk about how to sell homes, although we may get into some topics around that. No, I asked him to come on to discuss how he built his incredible businesses and to discuss his best-selling book, Dominant Thoughts – Things Grow Where Our Minds Go. https://chrisheller.co/ When Chris was a sophomore in college, his dad called him up and told he was going to get his real estate license and work selling time shares in Lake Tahoe for the summer. He was super introverted. He was thrown into the deep end, but he quickly became very good at it. He then moved to San Diego where he bought his first real estate. He got burned out going to school part-time working 7 days a week selling time-shares. He then got into working in marketing. Eventually, he started a company with his roommate. Within 6 months, he had 40 employees. They were growing fast and moved into an office space. Within 6 months of that, they were out of business? His roommate/business partner had gotten into drugs and became an addict. It was dysfunctional and Chris had to get out. He did. It was 1989 and a real-estate broker whom he had met previously reached out to see if he wanted to sell homes. He took to gig and ended up being rookie of the year and never looked back. He went on to become one of Top 10 agents in the country out of 30,000+. He then went to Keller Williams and became a top agent there. He moved into leadership building out their international business. He didn't know what he was doing but figured it out and made it successful. They then asked him to be CEO of the company, which he did. He left in 2017. He met another self-made billionaire, the founder of Loan Depot and after meeting with him multiple times, he was asked to be the CEO of a new company funded by Loan Depot. He started on the board at OJO Labs and eventually moved over to be CEO. You recently published Dominant Thoughts. Talk to us about our conditioning and the way we think determining our results… 90% of what it takes to be successful is how we think, how we approach things, and how we react to things. The strength of your mind is critical to succeed in life. Rules for Winning and Rules for Life – can you give us some of those? Under promise and over deliver. When you do this, you set yourself and the client up for success. Do the RIGHT thing. In all areas of life, even when it is painful, hard, or not what everyone else is doing. Find the joy in everything you do. Do not worry what others think. Do not let what others think take you off your path or keep you from doing the right thing. Best advice on how to train the brain and develop thought patterns to handle adversity? Chris used affirmations and visualizations to train his mind. “I'm never down. I'm either up or getting up.” Nothing forges steel like fire. Adversity and getting through prepares you and helps you to handle more of it. We all have fear. The issue is whether we let it control us or not. Move through your fear very fast. Acknowledge it, feel, but then move through it to the other side. The stronger the mindset, the better we are. How do you develop a strong mindset? Minimize negative inputs and maximize positive inputs. Don't spend time with people who are negative or sap energy from you. Spend as much time as possible with those that challenge you and make you better and fill you with energy. Strong body, strong mind. When we are physically in a good place, we are better equipped to deal with adversity. Be proud to earn your stripes. You talk about the one thing you can control to make the biggest difference in success, what is it? The honest answer is that there is more than one thing, but it is most important to show up mentally and emotionally prepared to take on the things you need to take on. Being present and not letting your mind be run by fears or insecurities. You also must develop discipline. Discipline is a muscle to be built. Your ability to follow a schedule and be disciplined day in and out helps to achieve mastery. The more discipline we are in area of life, the better that are of life. Principles for making decisions. What should people consider? 2 pieces. The first is why are we making the decision? The second is what are we getting out of it? You have to think through what the best outcome is for all involved. It is also importantly how quickly we can learn to make good decisions. Learning to make quick decisions and deal with potential consequences, is important. There typically never a “perfect decision.” What are some of the principles you've used to build great businesses? Lead by example. Being authentic and true to yourself. People appreciate the truth – whether is good or bad news. Help your people and don't be afraid to stretch them to help develop them. Empower them – even when they don't think they are capable. Where do you see the real estate market going over the next 2 years and what opportunities do you see that people should look for? Markets always go through cycles. The next cycle is a downward trend after a 10-year uptrend with the last 2 years being almost turbocharged. In the next stage, there be more inventory, the velocity of sales will slow and there will be price pressure to go down. This creates opportunities for buyers and sellers. But where we have been in a seller's market, things will shift. Things are relative. If a seller is selling their house for less, then they are buying a new house for less, etc. No one knows how much things will adjust, but we must be prepared for things to change and look for opportunities. Best Quote: 90% of what it takes to be successful is how we think, how we approach things, and how we react to things... Chris's Misfit 3: Don't be emotionally attached to the outcome. Be committed. Tell the truth. Simple, but important for all areas of life. There is never a good reason not to do it. Keep your integrity. Always be working on your “2 E's,” your effectiveness and efficiency. Where can you be more effective and more efficient. Show Sponsors Simple Texting: Free for 14-day trial and 500 extra free credits! Text “MISFITS” to 833-2TRY-SMS (833-287-9767) Ecom Automation Gurus: 15% discount off any of EAG's services. Go to www.ecomautomationgurus.com and mention Dave Lukas or The Misfit Entrepreneur podcast on the booking page when you schedule a call
Chris Heller is a Real Estate Industry Icon. From leading a top-selling Real Estate team to being the CEO of the largest Real Estate Franchise in the US to being a best-selling author, Chris leads powerful businesses and life. Listen to the secrets of his success. ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network
In a business like real estate, mindset has a lot more to do with our success than the actual market. How we perceive a situation and the story we tell ourselves about it separates the fearful from the ones who operate at the highest level. Whatever's happening externally, we always have the choice to think Dominant Thoughts or to fall prey to defeatist ones. How do we set ourselves to operate at our best? Does a market shift mean we're doomed to fail? In this episode, I'm joined by real estate industry leader, agent, Chief Real Estate Officer of OJO Labs and the author of Dominant Thoughts, Chris Heller. He gives us insights from the book that will sharpen our mindset and emotional state in this market. When you get attached to something and your emotions are involved, it's hard to be objective and come from a place of power. -Chris Heller Three Things You'll Learn In This Episode Why so many agents are in an emotionally dangerous place Can you commit to an outcome without becoming attached to it? How to guide your clients effectively Buyers and sellers have surface-level concerns, how would a great salesperson get to their true motivation and solve their problem? The advantage of having many conversations Can consistent lead generation provide us with vital real-time research about the market? Guest Bio Chris Heller is a real estate industry leader, agent, Chief Real Estate Officer of OJO Labs and the author of Dominant Thoughts. Formerly the CEO of Keller Williams, Chris Heller earned his real estate license when he was 20 years old and went on to build one of the most successful real estate teams in the United States. From his selection as Rookie of the Year in 1989 to being the top-producing agent in San Diego County and the #1 Keller Williams associate in all of North America, Heller has earned the respect of colleagues and clients for the results he delivers. Under Heller's leadership, the Chris Heller Real Estate Team has sold more than 100 homes a year for almost three decades. For more information on the book or to get yourself a copy, head to https://dominantthoughts.com/ or Amazon. To order multiple copies of the book for your agents, contact Chris directly.
Chris Heller rose to become the leader of the largest real estate company in the world - and didn't stop there. Early on, Heller was named Rookie of the Year in 1989 before becoming the top-producing agent in San Diego County and the No. 1 Keller Williams associate in North America. He has consistently set new records and standards across the industry for more than 30 years. His leadership philosophy and unmatched track record in real estate has provided a springboard for outstanding contribution across many sectors. Heller brings his knowledge and experience to a variety of leadership roles, including advisor, board member, investor, coach, and mentor. As Chief Real Estate Officer at OJO Labs, Chris' vision has shaped partner strategies and a cohesive structure between real estate professionals and OJO. His highly-respected expertise as the former CEO at Mellohome and former CEO at Keller Williams Realty International (KWRI) has helped him grow as an executive and create sustained success as a leader. All this while leading the Heller The Home Seller Real Estate Team, which has sold more than 100 homes a year for 30+ years.
April Ballestero is a leadership expert and the founder of One Light Ahead, a coaching agency that helps business leaders shine at their brightest. With two decades of coaching experience, April knows exactly how to help business leaders achieve their full potential and become more effective, more energized and more enthusiastic in their interactions with their teams, clients, families and communities. What you will learn in this episode: The trigger-response that occurs often when meeting new people A peek back through some of our previous podcast episodes where our guests have shared their experiences with trigger responses and reactions What it means to jump layers and the danger of “jumping layers” in an introductory conversation Why the One Light Ahead connection tools were created and how they're intended to improve communication and your ability to “peel layers” in your relationships The psychology behind first impressions and how they affect your interactions The importance of taking the time to “look in the mirror” so you can offer more value in your networking conversations Why responding is often a better choice than reacting Resources: Website: https://onelightacademy.net (https://onelightacademy.net) Register for an online course here: https://onelightacademy.com (https://onelightacademy.com) Register for our FREE monthly group coaching + Q&A session: http://onelightacademy.net/love-what-you-do-again (onelightacademy.net/love-what-you-do-again ) Previous Podcasts referenced in this episode: Ron Toye's podcast episode: https://player.captivate.fm/episode/7795123c-7c13-4adf-872f-27f2b34c4a0c (https://player.captivate.fm/episode/7795123c-7c13-4adf-872f-27f2b34c4a0c) Jay Papasan's podcast episode: https://player.captivate.fm/episode/8af458bf-fe76-4ac3-bc2d-586e79e703e6 (https://player.captivate.fm/episode/8af458bf-fe76-4ac3-bc2d-586e79e703e6) Christy Conner's podcast episode: https://player.captivate.fm/episode/9e4dcedf-1e62-43ef-9e7a-8f1d6952ed56 (https://player.captivate.fm/episode/9e4dcedf-1e62-43ef-9e7a-8f1d6952ed56) Chris Heller's podcast episode: https://player.captivate.fm/episode/e15c3a62-7ac6-41bd-b80f-3af5b28a36b6 (https://player.captivate.fm/episode/e15c3a62-7ac6-41bd-b80f-3af5b28a36b6) ------------------------------------------------------------------ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Rob Roseman is an entrepreneur, digital marketer, author and creator of multiple outletsdiscussing divorce. In his earlier career Rob was a Chicago futures trader, a Las Vegaspoker pro, and the co-founder of KickstartReading.com. More currently Rob is the hostof his own podcast: “Dad the Best I Can”. Through interviews with entrepreneurs suchas David Cancel, Chris Heller, and Nir Eyal, Rob talks dad tips and dad life.Along with his popular podcast, Rob was also the creator of WTFdivorce.com. This is acommunity of divorcees who share their comical experiences, relatable jokes andadvice about life after divorce. Rob's main goals with his platforms is to help others getthrough divorce, move onto dating, and most importantly pull your new self togetherafter what can seem like the end but most definitely isn't. As Rob says, “most of us whohave gone through it, don't know what the hell we're doing!”
Join TRE co-owners Matt & Alex, as they sit with Chris Heller, former Keller Williams CEO, Chief Real Estate Officer of OJO Labs, and author of ‘Dominate Thoughts. We invite you to dive into his journey in real estate, from not being interested in real estate to being rookie of the year, selling 27 homes in his first year as an agent, all the way to being Keller Williams CEO and expanding the brand globally. Learn about how consistency and passion can take down challenges as well as how he developed leadership from leading small groups of agents to leading a whole international company.
Chris Heller is the Chief Real Estate Officer at OJO labs, my former affirmation partner, and author of one of my favorite books of the year, “Dominant Thoughts.” I really can't stress enough how important this book is for agents facing our current market. That's why this week I'm talking with Chris about why he wrote it and how you can use the ideas it presents in your own life and business. It could change everything. I recommend you watch or listen to this quick podcast, then read the book immediately – AND get some gift copies for people you know.
Earning his real estate license when he was just a sophomore in college, Chris Heller rose to become the leader of the largest real estate company in the world - and didn't stop there.Early on, Heller was named Rookie of the Year in 1989 before becoming the top-producing agent in San Diego County and the No. 1 Keller Williams associate in North America. He has consistently set new records and standards across the industry for more than 30 years.His leadership philosophy and unmatched track record in real estate has provided a springboard for outstanding contribution across many sectors. Heller brings his knowledge and experience to a variety of leadership roles, including advisor, board member, investor, coach, and mentor.As Chief Real Estate Officer at OJO Labs, Chris' vision has shaped partner strategies and a cohesive structure between real estate professionals and OJO. His highly-respected expertise as the former CEO at Mellohome and former CEO at Keller Williams Realty International (KWRI) has helped him grow as an executive and create sustained success as a leader. All this while leading the Heller The Home Seller Real Estate Team, which has sold more than 100 homes a year for 30+ years.A growth expert, as President of KW Worldwide, Chris launched the company's first regions outside of North America, resulting in record productivity and profitability. As CEO at KWRI, he led its transformation into the technology company and powerhouse company it is renowned for today.As CEO of mellohome, Chris is credited with setting the strategy, led cross-functional groups accountable for simpler and smarter consumer homebuying, financing, and improvement experiences. Under his leadership role, mellohome doubled its growth, while improving the experiential and product landscape for the homeownership industry.Innovative, ambitious, and results-orientated, Chris Heller is a positive and strategic thought leader whose expertise is sought on multiple platforms. He is a dynamic speaker who shares his proven leadership philosophy with audiences across the country. In his debut book, Dominant Thoughts, Heller shares his simple, yet powerful success strategies, and the mindset that helped unlock his impressive achievements as a leader in sales, productivity, prosperity, relationships, and happiness.A native of southern California, Heller remains at the top of his game by staying physically and mentally fit through daily exercise and reading. Heller has traveled extensively and makes the most out of family time with his wife and their four adult children.Support the showNext Steps Share your thoughts with a review - https://www.uncensoredadviceformen.com/reviews/ Let's connect on LinkedIn - https://www.linkedin.com/in/joshuabrucewilson/ Subscribe and Watch on YouTube - https://www.youtube.com/channel/UCI11BikVb5CbEwIwjmR89Iw
In today's episode, I'm rejoined by my good friend, Chris Heller. As a business owner, investor, successful agent, and leader with decades of success running massive companies, it's always great to pick Chris' brain and get his take on the market and the industry as a whole. Chris has now added author to his list of achievements, and today he tells us about how the book came to be, and the impact he hopes it can have. Chris Heller is a real estate industry leader, agent, Chief Real Estate Officer of OJO Labs and the author of Dominant Thoughts. Formerly the CEO of Keller Williams, Chris Heller earned his real estate license when he was 20 years old and went on to build one of the most successful real estate teams in the United States. From his selection as Rookie of the Year in 1989 to being the top-producing agent in San Diego County and the #1 Keller Williams associate in all of North America, Heller has earned the respect of colleagues and clients for the results he delivers. Under Heller's leadership, the Chris Heller Real Estate Team has sold more than 100 homes a year for almost three decades. People write books because there's something they want to share with the world, and for Chris, it was the simple but highly effective lessons that shaped his successful career. The sign of a good book is one you want to share with friends, peers, and colleagues, it's something you give to people you care about. Considering how much Chris has contributed to the real estate industry, it's no surprise that he's sharing his wisdom with all of us. We sat down with Chris to find out how the book came to be. Guest Info Chris Heller is a real estate industry leader, agent, Chief Real Estate Officer of OJO Labs and the author of Dominant Thoughts. Formerly the CEO of Keller Williams, Chris Heller earned his real estate license when he was 20 years old and went on to build one of the most successful real estate teams in the United States. From his selection as Rookie of the Year in 1989 to being the top-producing agent in San Diego County and the #1 Keller Williams associate in all of North America, Heller has earned the respect of colleagues and clients for the results he delivers. Under Heller's leadership, the Chris Heller Real Estate Team has sold more than 100 homes a year for almost three decades. To get your copy of the book, head over to https://dominantthoughts.com/. CTA Please leave us a review at https://ratethispodcast.com/nla
On this week's episode of Bear Tracks, presented by Pink Whitney by New Amsterdam Vodka, Solar Bears president Chris Heller joins us for the opening segment to provide an update on the search for the club's next head coach, while this episode's guest is defenseman Bryce Aneloski, who skated with the Solar Bears from 2013-15 and established himself as one of Orlando's best two-way defensemen after attempting to break into the lineup as a rookie.
On today's Manager Meeting, Greg Dowling interviews Chris Heller. Greg is the Co-CIO and Head of Research for Fund Evaluation Group, an institutional OCIO and investment consultant with $83 billion in assets under advisement. Chris is Co-Founder and Co-Managing Partner at Cordillera Investment Partners, a $1.2 billion alternative investment fund that invests in niche, non-correlated assets, or what Chris calls weird stuff, like whiskey aging, boat marinas, spectrum, and water rights. Their conversation covers Chris's background and the founding of Cordillera, the evolution of alternative assets and alternative alternatives, sourcing new opportunities, conducting due diligence, measuring risk, portfolio construction, and exit strategy. Learn More Follow Ted on Twitter at @tseides or LinkedIn Subscribe to the mailing list Access Transcript with Premium Membership
Today on our podcast, I get to sit down with the former CEO of Keller Williams, one of the largest real estate companies in all America. Not only that, but before that, he was the greatest real estate agent in all the US with the most production. I get to talk to Chris Heller about what it means to develop a mindset of a high producer and some of the things that are necessary for us to become a high producer with that mindset. You're not gonna want to miss this episode! To connect with Chris: LinkedIn - https://www.linkedin.com/in/chiefrealestateofficerojolabs/ Facebook - https://www.facebook.com/hellersells Website - https://hellerthehomeseller.com/ To find out more about Evan Herrman and The Whole Person Podcast, visit https://www.thewholepersonpodcast.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.