Art Marketing Podcast: How to Sell Art Online and Generate Consistent Monthly Sales

Join us in this episode of the Art Marketing Podcast as we dive into the crucial topics of consistency, motivation, and the importance of having a co-pilot in your creative journey. Discover staggering data that reveals how consistent marketing can dramatically impact your art sales, regardless of your current success level. We discuss the challenges artists face in maintaining consistency and share actionable insights to help you overcome self-doubt and get your work seen. Whether you're a seasoned artist or just starting out, this episode is packed with valuable strategies to elevate your marketing game and boost your sales. (00:00) - Introduction to Consistency and Motivation (00:50) - The Importance of Consistent Marketing (02:30) - Introduction of Co-Pilot Service (04:30) - Data Insights on Marketing Consistency (07:00) - Sales Trends for Consistent vs. Inconsistent Marketers (10:00) - Psychological Barriers to Consistency (12:00) - The Gallery Analogy (15:00) - The Role of Automation in Marketing (18:00) - The Need for Consistency in Art Sales (20:00) - Motivation and Consistency in Marketing (25:00) - The Impact of AI on Marketing (30:00) - Preparing for the Art Selling Season (35:00) - Overcoming Self-Doubt in Marketing (40:00) - Finding Your Niche Through Consistency (42:00) - Liberation from Perfectionism ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

In this episode of the Art Marketing Podcast, Nick and Pat dive deep into the ever-present challenge of confidence for artists and entrepreneurs. They discuss the importance of maintaining momentum during the summer selling season and how to leverage AI to enhance your art business. With practical tips and insights, they encourage listeners to take action, embrace new technologies, and prepare for the upcoming art selling opportunities. Tune in to discover how to boost your confidence and maximize your art sales this summer! (00:00) - Introduction and Overview (00:10) - The Reality of Confidence (05:30) - Summer Selling Season (10:00) - Importance of Marketing During Key Selling Times (15:00) - Leveraging AI for Artists (20:00) - Becoming the Conductor of Your Art Business (25:00) - Closing Remarks and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

In this episode of the Art Marketing Podcast, we dive deep into the transformative power of AI for artists and creators. Discover how to leverage AI tools to streamline your art business, save time, and enhance your creative process. We share actionable prompts you can steal right now to elevate your marketing efforts and connect with your audience. Join us as we explore the future of AI in the art world and how you can stay ahead of the curve! (00:00) - Introduction to AI in Art Marketing (05:30) - The Future of AI and Its Impact (10:00) - Understanding Large Language Models (LLMs) (15:00) - The Emergence of AI Agents (20:00) - Practical AI Prompts for Artists (25:00) - Encouragement to Experiment with AI (30:00) - Conclusion and Future Outlook Steal These Prompts Below!  Press Release GeneratorWrite a 300-word press release for local media about my solo show opening June 15, AP style, include pull-quotes and boilerplate.” Art CriticAct as an art critic who knows my portfolio (see link). Identify the 3 aesthetic through-lines most visible in my work, then suggest wording for an ‘elevator pitch' and three hashtags I should own. Email MarketingOutline a 4-email onboarding sequence for new collectors focused on story, care instructions, referral incentive, and preview access. Include subject lines & send intervals. Interior DesignScan Pinterest Trends + Google Trends (last 90 days) and tell me which interior-design color palettes are spiking; suggest an art series concept aligned to each. Pretend you're a 35-year-old interior designer in Austin sourcing statement pieces. Draft an email explaining why _my_ [painting/print] series solves their pain points, using no more than 150 words Nurture Collectors Give me a DM template + five short interview questions to send past buyers so they'll film phone-friendly testimonial clips. Include polite opt-out language. Publicist “You are an art publicist. Draft a personalized pitch email + one-page PDF outline to approach **``** about representing my **``**. Emphasize recent sales figures, press mentions, and how my price tiers fit their collector profile.” Limited Editions “I want to release a new 24 × 36 in. print at the $750 tier. Assume my audience size is **``**, average open rate **``**, conversion **`%`**, and each buyer buys one. What edition size maximizes revenue while maintaining scarcity? Show your math and give a drop schedule (teaser, early-bird, public).” Pricing “You are a pricing strategist for fine-art e-commerce. Build a price ladder for my three tiers: $0-$100 (merch/small prints), $100-$1,000 (books + limited-edition prints), $1,000+ (originals / large LEs). For each tier list: (a) 3 product concepts, (b) perceived value boosters (e.g., COA, artist note), (c) psychological price points to test, (d) recommended gross margin %.” Comissions “Act as an operations manager. I can complete **``** commission pieces per month at **``** hours each. My hourly cost (all-in) is **``**. Build a Google Sheet structure that tells me: (1) break-even price per commission, (2) how many monthly commissions I need to hit a **``** goal, and (3) warns when I'm over capacity.”" ArtHelper Instagram account https://www.instagram.com/arthelperai/   Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Join us for a special live stream episode of the Art Marketing Podcast, where hosts Nick Friend and Patrick discuss the transformative impact of AI on the art world. They dive into the features of their innovative tool, Art Helper, designed to streamline marketing tasks for artists and photographers. Discover how AI can serve as your new marketing assistant, helping you get your work in front of more eyeballs and ultimately sell more art. Tune in for valuable insights, audience feedback, and practical tips to elevate your art business! (00:00) - Introduction to the Live Stream (00:10) - AI's Impact on the Art World (01:00) - Understanding Artist Needs (03:30) - The Role of AI in Marketing (05:00) - Art Helper Overview (06:30) - Feedback and Feature Prioritization (08:00) - The Importance of Consistency in Marketing (10:00) - The Power of Automation (12:00) - The Value of Marketing for Artists (14:00) - AI as a Business Assistant (16:00) - Overcoming Bottlenecks in Art Sales (18:00) - The Importance of Eyeballs on Art (20:00) - Maximizing Output and Engagement (22:00) - The Promise of AI for Artists (24:00) - Real-World Applications of Art Helper (26:00) - Encouragement to Take Action (28:00) - Final Thoughts on Embracing AI (30:00) - Conclusion and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Join us for an inspiring episode of the Art Marketing Podcast as we sit down with artist and muralist Matt Kress. Discover Matt's journey from a successful business career to pursuing his passion for art full-time at the age of 43. He shares insights on the importance of building a personal brand, the financial dynamics of mural work, and how to effectively market your art. Tune in to learn how Matt is transforming his artistic vision into a thriving business while navigating the challenges of the art world. (00:00) - Introduction to Matt Kress (00:42) - Matt's Artistic Journey (02:56) - The Importance of Being an Artist (05:32) - Building Relationships in Art (07:09) - The Role of Murals in Marketing (09:45) - Revenue Streams for Artists (12:17) - In-Person Shows and Art Fairs (14:11) - Engaging with the Public During Murals (18:14) - Upcoming Projects (20:16) - The Importance of Email Lists (22:36) - The Impact of AI on Art (24:59) - Finding Art Storefronts (40:52) - Advice for Aspiring Artists Matt's Website https://www.thekresscollection.com/ Matt's Instagram https://www.instagram.com/mattkressart/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

In this episode of the Art Marketing Podcast, we dive into the transformative power of AI and the essential skill of prompting. As technology evolves at lightning speed, many creatives feel overwhelmed and uncertain. Join us as we explore how mastering the art of prompting can help you navigate the AI revolution, enhance your creative processes, and ultimately thrive in this new landscape. Whether you're a beginner or an advanced user, this episode offers valuable insights and practical tips to harness AI effectively. (00:00) - Introduction to AI and Prompting (02:30) - Personal Journey with AI (05:00) - The Current State of AI (07:30) - The Importance of Learning to Prompt (10:00) - Democratization of AI Knowledge (12:30) - Overcoming FOMO and Shiny Object Syndrome (15:00) - Practical Steps to Start Prompting (17:30) - Exploring AI Tools and Applications (20:00) - Valuable Use Cases for AI (23:30) - Engaging with AI for Personal Growth (26:00) - Advanced Prompting Techniques (28:30) - Conclusion and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Prompt Library https://shumerprompt.com/ Must watch primer on Ai https://x.com/rileybrown_ai/status/1914139690791481766 ChatGPT https://chatgpt.com/ Claude https://claude.ai/login Gemini https://gemini.google.com/ Grok (xAI) https://grok.com/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

In this episode of the Art Marketing Podcast, we tackle the challenges creatives face during tough economic times and explore actionable strategies to navigate them. From understanding historical trends to implementing zero-based budgeting, we discuss how to get lean, audit your lineup, and enhance your offers. Learn the importance of personal outreach, running sales, and diversifying revenue streams to not just survive but thrive in uncertain times. Join us for insights that can set you up for success when the market rebounds! (00:00) - Navigating Tough Economic Times (05:30) - Historical Context of Economic Slumps (10:00) - Getting Lean: Zero-Based Budgeting (15:00) - Auditing Your Lineup (20:00) - Personal Outreach to Collectors (25:00) - Running More Sales (30:00) - Diversifying Revenue Streams (35:00) - Adapting Your Marketing Strategy (40:00) - Newsjacking and Creative Marketing (45:00) - Partnering Outside the Art Bubble (50:00) - The Importance of Proactivity ArtHelper Instagram account https://www.instagram.com/arthelperai/ Interior Designer Outreach Deep Dive https://www.youtube.com/live/NYbxCyIK8-M?si=8gMDCJtGzy4MlzDE SKOOL https://www.skool.com/ News Jacking Art Marketing Podcast Episode https://www.youtube.com/watch?v=fu_kgSB4l18 Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Join us for a unique episode of the Art Marketing Podcast as host Patrick interviews artist Megh Knappenberger in an informal fireside chat. They dive into the challenges of creating engaging video content, the impact of hiring a marketing assistant, and the transformative power of AI tools for artists. Discover practical tips for enhancing your online presence, leveraging CRM systems, and using technology to connect with your audience. Whether you're an artist or a creative entrepreneur, this episode is packed with insights to help you thrive in the digital age! (00:00) - Introduction to the New Concept (01:10) - Megh's Background and Current Focus (02:30) - Video Content Challenges (05:30) - Using Green Screens for Dynamic Backgrounds (10:00) - New Hire and Marketing Strategy (15:00) - Instagram Growth and Engagement (18:00) - AI Integration in Marketing (20:30) - CRM Tool Needs (25:00) - Integrating Google Drive with AI (30:00) - Creating a System Prompt for AI (35:00) - Using AI for Artwork Analysis (40:00) - Creating Instagram Carousels with AI (45:00) - Final Thoughts on AI and Creativity Megh's Website https://www.meghmakesart.com/   Megh's Instagram https://www.instagram.com/meghmakesart/   Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

In this episode of the Art Marketing Podcast, we explore the powerful concept of the Helsinki Bus Station Theory, a metaphor for the creative journey of photographers and artists. Join us as we delve into the importance of perseverance and staying true to your unique vision, even when it feels like you're going in circles. Discover why the most impactful artists are those who commit to their path and continue to evolve their work over time. Whether you're a seasoned photographer or just starting out, this episode offers valuable insights to help you find and stay on your creative bus. (00:00) - Introduction to the Helsinki Bus Station Theory (00:20) - The Journey Begins: Getting on the Bus (01:00) - The Cycle of Returning to Helsinki (02:37) - The Photographer's Journey: Finding Your Own Voice (04:10) - Staying on the Bus: The Importance of Perseverance (05:56) - Advice for Aspiring Photographers: Commit to Your Path Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles

In this episode of the Art Marketing Podcast, I had the pleasure of interviewing photographer Gary Roach, who has an impressive background in both nursing and photography. Gary has been living in Naples, Florida, for over 30 years and has developed a passion for wildlife photography, particularly in the vibrant ecosystems of Florida. Throughout the conversation, we touched on the importance of marketing, building an email list, and leveraging social media to connect with potential customers. Gary's journey is just beginning, and I look forward to seeing how he utilizes his skills and experiences to grow his photography business in California. This episode is a great reminder of the power of passion and perseverance in the art world. 00:00:00 - The Future of AI in Photography 00:01:24 - Introduction to Gary Roach 00:01:56 - Gary's Background and Move to California 00:03:08 - Photography Journey and Early Experiences 00:04:04 - Transitioning to Photography as a Business 00:06:08 - Challenges of Art Shows 00:07:22 - Balancing Nursing and Photography 00:08:43 - Plans for California and Website Development 00:09:08 - Video Content in Photography 00:10:20 - The Role of AI in Organizing Photos 00:12:50 - AI's Potential for Categorizing Archives 00:14:26 - Discussing Photo Books 00:15:18 - Revenue Opportunities and Market Challenges 00:17:00 - Traveling and Photography Experiences 00:18:18 - Collaborating on Art Shows 00:19:53 - Importance of Customer Acquisition 00:21:30 - Storytelling in Photography 00:23:10 - Utilizing AI for Color Palettes 00:25:13 - Priorities for Website and Print Provider 00:26:09 - Camping Adventures and Equipment 00:27:41 - Future Check-in and Marketing Strategies Gary's Website Not yet launched at time of publishing the pod Gary's Instagram https://www.instagram.com/garyroche.wildlife/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles

Join us for an inspiring episode of the Art Marketing Podcast as we dive into the unique world of automotive art with artist Kate Cook. Discover how Kate blends her passion for cars with her artistic talent, creating stunning pieces that resonate with car enthusiasts. We discuss the challenges and triumphs of creative entrepreneurship, the importance of storytelling in art, and how to leverage social media effectively. Plus, learn about Kate's innovative approach to using automotive paint on canvas and her journey to elevate her work into the fine art realm. Tune in for valuable insights and motivation for artists and entrepreneurs alike! (00:00) - The Importance of Visibility in Art (00:16) - Art as Aesthetic vs. Meaning (01:18) - Introduction to Kate Cook (02:29) - Kate's Artistic Journey (04:24) - Using Automotive Paint on Canvas (06:08) - Sponsorship and Collaboration (08:35) - Marketing to Car Enthusiasts (10:20) - Transitioning to Fine Art (11:06) - Website Launch and Business Model (12:15) - Targeting Different Markets (13:35) - Art in Unique Spaces (16:03) - The Podcast Concept (26:13) - Using AI in Business (35:57) - The Role of AI in Art and Business (40:57) - Social Media and Artist Visibility Kate's Website https://asphaltcanvascustomart.com/ Kate's Instagram https://www.instagram.com/asphaltcanvasart/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles

Join us for an insightful episode of the Art Marketing Podcast as we sit down with artist Mays Mayhew, who shares her journey from managing art supply stores to becoming a full-time artist. Mays discusses the challenges of navigating the art market, the importance of storytelling in selling art, and her strategies for pricing and negotiating with clients. Discover how she balances family life with her passion for art and learn valuable tips for succeeding in art fairs and online sales. Tune in for a deep dive into the world of art entrepreneurship! (00:00) - Introduction to Mays Mayhew's Artistic Journey (05:30) - Navigating Art Sales and Pricing Strategies (10:00) - The Art Fair Experience (15:00) - Understanding the Current Art Market (20:00) - The Importance of Storytelling in Art (25:00) - Evaluating Art Shows: Success and Metrics (30:00) - Challenges of Transitioning to Online Sales (35:00) - Gallery Representation and Credibility (40:00) - Leveraging Social Media and AI for Growth Mays's Website https://www.maysmayhew.com/ Mays's Instagram https://www.instagram.com/maysmayhewartist/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles  

Join us in this episode of the Art Marketing Podcast as we dive into an inspiring conversation with Tom and Mary Putt, a dynamic husband-and-wife team behind the Tom Putt Gallery. Discover how they navigated the challenges of running a photography business during the COVID-19 pandemic, leveraging creativity and resilience to thrive. Tom shares his philosophy of continuous improvement, while Mary discusses the importance of customer experience and effective sales strategies. Tune in for valuable insights on building a successful art business and the power of storytelling in connecting with your audience! (00:00) - Mindset for Success (00:48) - Introduction to Tom and Mary Putt (01:32) - Tom's Journey into Photography (05:06) - The Role of Mary in the Business (06:37) - Opening the Gallery (08:44) - Surviving COVID (10:38) - Continuous Improvement Philosophy (12:34) - Emotional Connection in Sales (14:18) - Customer Experience Focus (16:46) - Leveraging Digital Sales (18:00) - The Impact of AI on Business (20:10) - Using AI for Content Creation (22:20) - The Importance of Live Broadcasting (24:30) - Connecting with Customers Online (26:56) - Creative Marketing Strategies (30:10) - Storytelling in Wildlife Photography (32:30) - The Power of Live Video (35:02) - ROI on Gallery Space (37:04) - Future Focus on Broadcasting Tom's Website https://tomputt.com/ Tom's Instagram https://www.instagram.com/tomputtgallery/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles  

In this episode of the Art Marketing Podcast, we sit down with mixed media acrylic artist Xcvi, also known as X, who shares his inspiring journey of resilience following the devastation of Hurricane Helene. Discover how he transformed loss into beauty through his art and the importance of valuing one's creative work. X discusses his unique approach to connecting with audiences, the challenges of selling art, and the role of community in rebuilding after disaster. Join us as we explore the intersection of art, personal growth, and the power of storytelling. (00:00) - The Value of Art and Connection (00:27) - Introduction to XCVI (01:10) - The Impact of Hurricane Helene (02:35) - The Artist's Background and Mediums (03:38) - Community and Resilience (05:00) - The Journey to Full-Time Art (08:01) - The Importance of Sales and Rejection (12:02) - Gallery Hustling and Networking (15:03) - Pricing Strategy and Art Sales (20:31) - Sales Channels: In-Person vs. Online (22:10) - PBS Feature and Future Plans (24:02) - Email Marketing and Client Communication (30:31) - Embracing AI in Art Business (31:05) - Looking Ahead: Goals for 2025 Xcvi's Website https://www.project96cc.com/ Xcvi's Instagram https://www.instagram.com/project_96_/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles

Join us in this inspiring episode of the Art Marketing Podcast as we chat with Craig Black, a visual artist from Scotland known for his innovative acrylic fusion technique. Discover how Craig transitioned from a successful graphic designer to a full-time artist, leveraging brand collaborations with giants like FIFA and Porsche. He shares insights on building authentic connections, the importance of self-initiated projects, and how he uses platforms like LinkedIn to drive his business forward. Tune in to learn how creativity, strategy, and family values can shape a thriving art career! (00:00) - Introduction to Craig Black's Journey (01:04) - Welcome to the Art Marketing Podcast (01:32) - Who is Craig Black? (02:51) - Transition from Graphic Design to Visual Art (04:46) - Challenges and Evolution in Art (05:40) - Revenue Streams in Craig's Business (07:40) - Strategic Self-Initiated Projects (09:40) - Using LinkedIn for Business Growth (10:40) - Balancing Family Life and Business (12:40) - Upcoming Homeware Range Launch (14:40) - The Importance of Authenticity (16:40) - The Power of Live Art Performances (18:40) - Building Relationships with Brands (20:40) - The Role of Social Media in Craig's Business (22:40) - Future Aspirations and Growth (24:40) - The Impact of AI on Craig's Business (26:40) - Embracing Change and Innovation (28:40) - Creating a Legacy for His Family (30:40) - The Importance of Community Engagement (32:40) - Navigating the Art World (34:40) - The Balance Between Art and Business (36:40) - The Role of Advisors in Business Growth (38:40) - The Future of Craig's Art Practice (40:40) - The Importance of Marketing for Artists (42:40) - Utilizing Instagram for Engagement (44:40) - Creating a Broadcast List on Instagram (46:40) - The Power of Direct Communication (48:40) - Final Thoughts and Encouragement Craig's Website https://craig.black/ Craig's Instagram https://www.instagram.com/_craigblack/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

In this episode of the Art Marketing Podcast, host Patrick sits down with multi-talented Choctaw artist Brit Reed, who shares her journey as a beadwork, digital, and watercolor artist. Brit discusses the evolution of her marketing strategies, the impact of social media on her sales, and the importance of storytelling in art. She also reflects on her experiences with Art Storefronts and how it has helped her grow her business. Tune in for valuable insights on navigating the art world and the challenges artists face in marketing their work. (00:00) - The Shift from Facebook to Instagram Marketing (05:30) - Introducing Brit Reed: A Multifaceted Artist (10:00) - The Importance of Niche in Art (15:00) - Sales Strategies and Online Presence (20:00) - Challenges with Email Marketing (25:00) - Leveraging Social Media for Engagement (30:00) - The Role of AI in Art and Marketing (35:00) - Future Aspirations and Community Engagement Brit's Website https://www.nitaohoyo.com/ Brit's Instagram https://www.instagram.com/nitaohoyo/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles  

In this episode of the Art Marketing Podcast, host Patrick sits down with talented artist Lindy Severns, who shares her inspiring journey of thriving as a professional artist in remote West Texas. Despite the challenges of limited resources and a fluctuating economy, Lindy achieved remarkable success, selling over six figures of her art last year. Discover how she navigates the art world, balances gallery representation with direct sales, and leverages digital marketing strategies to connect with her audience. Tune in for valuable insights on building a sustainable art business and the importance of consistency in marketing. (00:00) Introduction (02:00) Lindy's Background (06:00) Transition from Flying to Full-Time Art (10:00) Life in an RV & Remote Art Business (14:00) Selling Over Six Figures in Art (17:00) Artistic Style & Inspirations (21:00) Big Break & Recognition (24:00) Selling Art Through Multiple Channels (27:00) Evolution of Pricing Strategy (30:00) The Importance of a Pricing Range (33:00) Selling a $18,500 Painting (36:00) The Power of Demand (39:00) Gallery Relationships & Direct Sales (42:00) Marketing Strategy & Consistency (45:00) Art Storefronts & Game Plan (48:00) Final Thoughts & Closing Remarks Lindy's Website https://www.lindycseverns.com/   Lindy's Instagram https://www.instagram.com/bigbendartist   Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles  

The concept of being "too creative to ignore." I explore the origins of this phrase, share inspiring examples of artists who have successfully captured attention through their unique creativity, and discuss how we can leverage AI to enhance our social media presence. (00:00:08) Introduction to Being Too Creative to Ignore (00:00:21) What Does It Mean to Be Too Creative to Ignore? (00:01:13) The Origin of the Concept (00:02:48) Examples of Artists Who Are Too Creative to Ignore (00:02:59) Spotlight on Andrew Scott (00:04:44) Spotlight on Dave Pollitt (00:06:09) Spotlight on Alejandro Cartagena (00:07:55) The Impact of Being Too Creative to Ignore (00:08:05) The Role of AI in Enhancing Creativity (00:10:12) Early Days of AI Adoption (00:11:48) The Transformative Power of AI (00:12:09) Advocating for AI in Creative Businesses (00:13:01) Making Your Social Media Posts Too Creative to Ignore (00:14:05) Breaking Down the Concept for Action (00:15:30) Creating Engaging Carousel Posts (00:16:41) The Importance of Hooks in Social Media (00:20:27) Crafting Creative Captions with AI (00:24:09) Examples of Effective Social Media Posts (00:26:17) Encouragement to Experiment with Creativity (00:28:03) Conclusion and Call to Action (00:28:35) Listener Appreciation and Feedback Request Show NotesAndrew Scott on IGhttps://www.instagram.com/andrewscott_art Dave Pollot on IG https://www.instagram.com/davepollotart Alejandro Cartagena https://www.instagram.com/alexcartagenamex Video on how to execute this tactic https://www.instagram.com/p/DFYs0zhyCQQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles Hooks for the first carousel slide "The Last Person I Expected Just Critiqued My Art!" "You'll Never Guess Who Had Opinions About My Work!" "My Art Got Critiqued by Someone Unexpected—Here's What Happened" "I Couldn't Believe Who Shared Their Thoughts on My Art!" "When [Insert a Famous Person's Role/Name] Critiqued My Art, This Happened…" "Guess Who Had the Nerve to Critique My Art!" "This One Critique Changed Everything About My Art Journey" "Someone Shocking Gave Me Art Feedback—And It Was Brutal!" "My Art Was Critiqued by a Legend (Or So I Thought…)" "What [Surprising Person] Said About My Art Will Leave You Speechless!"  

I delve into the crucial connection between conversations and art sales, drawing parallels between real-world art shows and social media interactions. I emphasize that just as artists engage with potential buyers at physical events, they must take the initiative to start conversations online. I discuss how many people scroll past our social media posts without engaging, and how we often wait for them to reach out instead of proactively initiating dialogue.  I introduce a practical tactic for artists to boost their engagement on platforms like Instagram. This involves reaching out to individuals who have liked or commented on their posts, thanking them, and sharing additional content, such as room mock-ups of their artwork. This approach not only opens the door for conversations but also reinforces positive engagement behavior. (00:00:00) - Introduction: More Conversations, More Art Sales (00:01:14) - The Art Fair Analogy: Real World vs. Social Media (00:02:28) - Initiating Conversations: The Key to Sales (00:03:53) - The Importance of Engagement on Social Media (00:05:08) - The Duct Tape Analogy: Breaking the Silence (00:06:21) - Insights from Instagram's Head: Adam Mosseri (00:08:40) - The Role of Messaging in Engagement (00:10:38) - Building Relationships Through Direct Messaging (00:12:02) - The Concept of a Marketing Funnel (00:13:18) - The Importance of Conversations in Sales (00:14:32) - Tracking Conversations: A New Metric for Success (00:16:07) - Taking Initiative: Proactive Outreach on Social Media (00:17:21) - Tactical Outreach: Using Art Helper AI (00:20:11) - Crafting Your Message: Starting the Conversation (00:22:28) - Direct Message Limits and Best Practices (00:23:53) - Conclusion: Taking Action in Your Art Business (00:24:14) - Closing Remarks and Call to Action Here is the step by step video.  Watch this and go start some conversations! Ai + Instagram DM's is a cheat code https://www.youtube.com/live/hX36EtyJyDs?si=HTrLV-cRcQMp1ZGu You can signup for ArtHelper here for Free.

This podcast episode explores the transformative impact of AI on the creative industry, specifically focusing on artists and photographers. How AI can provide creatives with an unprecedented opportunity to scale their businesses by acting as virtual team members—handling marketing, content creation, and administrative tasks that have traditionally slowed down creative growth. You can try ArtHelper.ai for free.  Kick the tires and let us know what you think ArtHelper Youtube Channel - great way to see it in action Lastly check out our IG, I have been doing 5-7 live broadcasts there a week so if you tune in please say hi!

Join us in this episode of the Art Marketing Podcast as we dive into the inspiring journey of photographer Kenneth LeRose. From his beginnings in fitness photography to mastering astrophotography while living in an Airstream, Kenneth shares his passion for teaching and creating stunning visuals. Discover his strategies for building an engaged audience on Instagram, the challenges of monetizing his art, and his recent experiences with Black Friday and Cyber Monday sales. Tune in for valuable insights on marketing, workshops, and the pursuit of passive income in the art world!   (00:00) - The Creative Struggle (00:19) - Connecting Emotionally Through Art (00:31) - Successful Launch Strategies (00:57) - Building an Audience (01:39) - Introduction of Kenneth LaRose (02:55) - Kenneth's Photography Journey (05:02) - Living the Airstream Life (05:43) - Finding a Niche (06:57) - Monetizing Through Workshops (07:37) - Marketing Strategies for Workshops (08:44) - Exploring Digital Classes (09:57) - The Challenge of Creating Digital Products (10:51) - Engagement on Instagram (12:01) - Bridging the Visual Gap (13:31) - Kenneth's Experience with Art Storefronts (15:39) - Black Friday and Cyber Monday Results (19:11) - Understanding the Art Market (21:19) - Leveraging ManyChat for Engagement (24:03) - Living Without a Home Base (25:16) - Future Plans for Teaching (27:20) - Weekly Live Sessions (28:12) - SEO and Visibility Issues   Kenneth's Website https://www.krlphoto.com/   Kenneth's Instagram https://www.instagram.com/krl_photo/   Keep up with the latest https://linktr.ee/artmarketingpodcast  

Join Patrick as he interviews Utah-based landscape photographer Johnny Adolphson, who shares his journey from a side gig to a thriving full-time art business. Discover how Johnny successfully markets his work through local shows, restaurants, and hotels, leveraging his deep connection to the Heber Valley. Learn about the importance of building a local customer base, the challenges of online art sales, and the strategies that have helped him thrive in a competitive market. Tune in for valuable insights on attracting high-end clients and the power of consistent marketing!   (00:00) - Attracting Interior Decorators and Restaurants (05:30) - Johnny Adolphson: Introduction and Background (10:00) - The Importance of Localized Art (15:00) - Navigating Economic Trends in Art Sales (20:00) - Sales Strategies: Online vs. Offline (25:00) - Getting Art into Hotels and Restaurants (30:00) - The Role of In-Person Events in Art Sales (35:00) - Future Opportunities and Gallery Considerations (40:00) - Feedback on Art Storefronts and Tools   Johnny's Website https://www.johnnyadolphsonphotography.com/   Johnny's Instagram https://www.instagram.com/johnnyadolphsonphotography   Keep up with the latest https://linktr.ee/artmarketingpodcast  

Join us in this inspiring episode of the Art Marketing Podcast as host Patrick interviews photographer Ken Wiele, who shares his remarkable journey from a retired band teacher to a successful artist. Discover how Ken leveraged personal connections and storytelling to sell over $50,000 in art within just three years, all while building a loyal customer base. Learn about the power of emotional engagement in art sales, the importance of niche marketing, and Ken's unique approach to combining photography with his late mother's poetry in a bestselling book. Tune in for valuable insights and motivation for artists and photographers alike!   (00:00) - Personal Connections and Sales Success (05:30) - Ken's Origin Story (10:00) - Sales Growth Over Three Years (15:00) - Finding a Niche in Nature Photography (20:00) - The Power of Personal Connection (25:00) - The Role of Direct Mail in Marketing (30:00) - Building a Brand Around Local Nature (35:00) - The Importance of Storytelling in Art (40:00) - The Impact of a Book on Sales (45:00) - Future Goals and Aspirations (50:00) - Advice for New Artists (55:00) - Final Thoughts and Gratitude   Ken's Website https://www.kenwielephotography.com/  Ken's Instagram https://www.instagram.com/kenwielephotography  Keep up with the latest https://linktr.ee/artmarketingpodcast  

Join us for an insightful conversation with talented photographer John Kennington, who shares his journey of transitioning to full-time photography and the art of selling at shows. With over 50 years of experience, John discusses his strategies for capturing customer emails, the importance of storytelling in his work, and how he balances online sales with in-person events. Discover the challenges and rewards of being a "road warrior" in the art world, and learn valuable tips for aspiring photographers looking to make their mark. Tune in for a wealth of knowledge and inspiration!   (00:00) - Introduction to Email Engagement and Online Business Growth (05:30) - John Kennington's Photography Journey and Art Shows (10:00) - The Importance of Art Shows and Customer Interaction (15:00) - Email Capture Strategies and Follow-Up Sales (20:00) - The Role of Storytelling in Photography Sales (25:00) - Print on Demand and Inventory Management (30:00) - Pricing Strategy and Sales Range (35:00) - Navigating Merchandise Restrictions at Art Shows (40:00) - Final Thoughts and Future Plans John's Website https://www.imagesfor.life/ John's Instagram https://www.instagram.com/kenningtonphoto/ Keep up with the latest https://linktr.ee/artmarketingpodcast  

Join us for an inspiring episode of the Art Marketing Podcast as we sit down with artist Bob Girardi, who shares his incredible journey from struggling illustrator to successful fine artist. Discover how Bob transformed his approach to marketing, embraced local art fairs, and found his niche with crows and ravens, leading to a remarkable $30,000 weekend in sales. Tune in to learn valuable insights on pricing, building connections, and the importance of stepping out of your comfort zone in the art world. Whether you're an emerging artist or a seasoned pro, Bob's story is sure to motivate and encourage you on your own artistic journey!   (00:00) - Introduction and Artist's Journey (05:30) - Transition to Fine Art and Early Challenges (10:00) - Rediscovering Art and Joining Art Storefronts (15:00) - Finding a Niche and Art Fairs (20:00) - Sales Strategies and Pricing (25:00) - Online Sales and Marketing Efforts (30:00) - Reflections on Growth and Future Goals (35:00) - Black Friday and Holiday Marketing Plans   Bob's Website https://www.gherardi.com/ Bob's Instagram https://www.instagram.com/bobgherardi/ Keep up with the latesthttps://linktr.ee/artmarketingpodcast

Join us for an inspiring conversation with artist Perry Milo, who shares his journey from street selling to becoming a successful full-time artist. Discover how he leverages social media, guerrilla marketing, and philanthropic endeavors to turn his passion for art into a thriving business. Perry discusses the importance of building connections, being prolific, and the strategies that have helped him navigate the art world. Whether you're an aspiring artist or simply curious about the creative process, this episode is packed with valuable insights and motivation. (00:00) - Turning Passion into Profit (05:30) - Introduction to Perry Milo (10:00) - Perry's Artistic Journey (15:00) - Philanthropy and Art (20:00) - The Importance of Advertising (25:00) - Gallery Experiences and Challenges (30:00) - ArtStoreFronts and Online Presence (35:00) - Marketing Strategies and Social Media (40:00) - Diverse Subject Matter in Art (45:00) - Pricing Strategy and Revenue Sources Perry's Website https://www.perrymilou.com/ Perry's Instagram https://www.instagram.com/perrymilouofficial/ Keep up with the latest https://linktr.ee/artmarketingpodcast

Join us in this enlightening episode as we dive into the inspiring journey of artist Kimberly Camerata, who transitioned to a full-time art career in 2017. Discover how she navigates the challenges of marketing her work, the importance of consistency in engagement, and the impact of introducing new product lines like petite originals and merchandise. Kimberly shares valuable insights on building relationships with her audience and the power of storytelling in her art. Tune in for practical tips on leveraging social media and maintaining a thriving creative business!   (00:00:00) - Introduction to the Podcast and Guest (00:01:00) - Kimberly's Origin Story and Background (00:02:00) - Transition to Full-Time Artist (00:04:00) - Growth and Challenges Since 2017 (00:09:00) - Understanding Sales Patterns and Customer Engagement (00:10:00) - Importance of Consistency in Marketing (00:16:00) - Overcoming Video Posting Anxiety (00:20:00) - The Power of Personal Content (00:22:00) - The Role of Long-Form and Short-Form Content (00:24:00) - Embracing Change and New Technologies (00:27:00) - Introduction of Co-Pilot and Its Benefits (00:30:00) - Delegation and Time Management for Artists (00:32:00) - Engaging with Customers and Building Relationships (00:36:00) - Plans for 2024 and Audience Feedback (00:40:00) - The Importance of Merchandise in Art Sales (00:48:00) - Customer Acquisition and Long-Term Business Growth   Kimberly's Website https://www.cammerata.com/   Kimberly's Instagram https://www.instagram.com/kcammerata/   Keep up with the latest https://linktr.ee/artmarketingpodcast  

Join us for an inspiring conversation with Gen Z artist Betsy Mueller, also known as Betsy Mae on Instagram. In this episode, we dive into her journey from a high school freshman painting for fun during COVID to building a thriving art business with impressive sales on Etsy and social media. Discover how she navigates the challenges of balancing college life with her passion for art, her unique marketing strategies, and her insights on connecting with a younger audience. Tune in to learn how Betsy is shaping her future as a full-time artist while still in school!   (00:00) - Unexpected Success with Prints (05:30) - Introduction of Betsy Mae (10:00) - Betsy's Artistic Journey (15:00) - Finding Her Style and Niche (20:00) - Balancing Art and College Life (25:00) - Sales Insights from Etsy (30:00) - Art Storefronts and Pricing Strategy (35:00) - Marketing and Social Media Approach (40:00) - Engaging with the Audience (45:00) - Future Goals and Opportunities (50:00) - Advice for Aspiring Artists (55:00) - Wrap-Up and Final Thoughts   Betsy's Website https://www.betsymae.com/   Betsy's Instagram https://www.instagram.com/betsymaeart/   Keep up with the latest https://linktr.ee/artmarketingpodcast  

Artist Brien Cole's unique niche in wine and bourbon art has captivated many, and he's here to share his journey, creative process, and marketing insights for aspiring artists. Stay tuned to hear how Brien balances his art with a full-time job and family life, and discover why his work is perfect for man caves, wine bars, and kitchens. Don't forget to like, subscribe, and hit the bell icon to catch all our future episodes! (00:00) Introduction and Excitement for the Interview (00:14) Discovering Brian Cole's Artistic Niche (01:41) The Journey to Becoming an Artist (04:11) Joining Art Storefronts and Marketing Insights (06:00) Exploring the Emotional Connection in Art (12:28) Revenue Streams and Business Growth (15:46) The Power of Niche Marketing and High-Value Sales (19:18) Exploring New Marketing Strategies (20:29) Balancing Art and Family Life (22:31) The Importance of Consistency (25:10) Expanding Product Range with Limited Editions (26:48) Leveraging Print on Demand (27:57) Time Management Challenges (30:10) The Role of Photography in Art Creation (31:57) Final Thoughts and Advice   Brien's Website https://www.briencole.com/open-edition-prints Brien's Instagram https://www.instagram.com/brien.cole_fine_art/ Keep up with the latest https://linktr.ee/artmarketingpodcast  

Derek Emgee, is a coastal and surf photographer based in San Diego. Derek shares his inspiring journey from a practicing lawyer to a successful photographer, transitioning from a service-based model to a fine art print business. Discover his tips on balancing passion with profitability, the impact of social media, and the importance of constantly innovating in the art world. (00:00) Turning Passion into Business: The Two Mountains (02:10) Introducing Derek: From Law to Photography (03:59) Derek's Journey: From Hobby to Career (05:46) The Art Storefronts Experience (09:23) The Power of Marketing and Merchandise (10:47) Landing Big Deals: Corporate Installations (12:39) Innovative Marketing Strategies (26:18) The Future of Art and Technology (29:30) The One Thing to Improve in Storefronts (29:42) The Power of Innovation and New Ideas (30:19) Unlocking the Creator Economy (30:50) The Potential of Photo Books (31:08) Overcoming Comparison Problems (31:47) The Impact of Books on Consumers (32:57) Exploring Local Themes for Photo Books (34:10) Expanding into Local Stores (35:41) The Power of Low Friction Purchases (36:17) Using QR Codes for Surf Photography (39:51) Creating an Online Course for Surfers (40:53) The Importance of Firing Arrows (41:49) Insights from Art Shows (45:16) Understanding Your Market (46:21) Leveraging In-Person Installs (48:53) Engaging with Social Media (50:20) Using ChatGPT for Better Captions (54:32) Conclusion and Final Thoughts Links Derek's Website https://www.derekemgephotography.com/ Derek on IG https://www.instagram.com/derekemgephotography/ Keep up with the latest https://linktr.ee/artmarketingpodcast

In this podcast interview, Patrick speaks with Kelly Corbett, a talented landscape painter based on Vancouver Island, Canada. They discuss Kelly's journey from being a professional photographer to becoming a full-time artist with a successful online presence and substantial local following. Kelly shares insights into her marketing strategies, including her growth on Instagram, the importance of consistent social media engagement, and the benefits of painting publicly. They also touch on the challenges and rewards of managing a balance between art and personal life. (00:00) Introduction to Kelly Corbett (01:35) Kelly's Artistic Journey (03:01) Finding Her Niche (06:05) The Impact of Social Media (08:48) Joining Art Storefronts (09:56) The Power of Consistency (12:18) Merchandising and Gallery Presence (15:22) The Future of Art Galleries (18:27) Navigating Gallery Relationships (18:57) The Case for Opening Your Own Gallery (20:00) Building an Email Marketing Strategy (21:48) The Importance of Consistency (22:21) Advice for Aspiring Artists (23:38) Long-Term Goals and Work-Life Balance (25:14) Challenges and Improvements (27:28) Leveraging Social Media and Live Broadcasts (31:25) Balancing Art and Outdoor Adventures (36:24) Concluding Thoughts and Encouragement Links Kelly's Website https://www.kellycorbett.ca/ Kelly on Instagram https://www.instagram.com/kelly_corbett_artist/ Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast

Photographer and artist Dan Sundahl started his art career on the advice of his therapist.  Art was meant to be a vehicle of healing.  It just so turns out this journey back to health propelled him towards a successful niche and he has not looked back since. Watch the interview on Youtube https://www.youtube.com/watch?v=pCJhDpDFWis (01:20) Meet Dan Sundahl: The Artist Behind the Niche (02:29) Dan's Unique Origin Story (04:14) The Emotional Impact of Dan's Art (05:49) Creating and Connecting Through Art (07:58) The Journey to Success (12:58) The Business of Art (21:29) Growth and Future Plans (23:05) Managing Art and Social Media (23:40) The Art Pricing Debate (24:24) Marketing Strategies and Challenges (25:44) Healing Through Art (26:00) Future Aspirations and Business Goals (26:58) Art Therapy and Personal Connection (31:23) Advice for Aspiring Artists (37:53) The Importance of Delegation (39:52) Conclusion and Final Thoughts Links Dan's Website https://www.dansunphotos.com/ Dan's Gallery Site https://www.dansungallery.com/ Dan on Instagram https://www.instagram.com/dansunphotoart/ Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast  

Betty started her art business in her mid 50's and a few years later had a 6 figure per year business.  This is her story and advice for artists looking to do the same. Watch this episode on Youtube https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l (00:00) Introduction to Betty Franks' Artistic Journey (02:22) Interview with Betty Franks Begins (03:15) Betty Franks' Unique Artistic Style (05:10) Betty's Journey to Finding Her Style (13:19) Starting a Business and Marketing Art (15:51) Diversifying Income Streams (22:44) Online Teaching and Course Creation (26:09) Pricing Art and Catering to Audience (28:22) Annual Art Pricing Strategy (28:50) No Sales Policy and Shipping Discounts (29:18) Transition to Offering Prints (30:40) Balancing Gallery Sales and Online Presence (31:07) Negotiating Gallery Commissions (32:08) Connecting with Art Buyers (34:23) Social Media Strategy and Avatars (35:55) Hiring Help and Using Basecamp (37:24) Pinterest and Instagram Focus (44:42) Merchandise and Fine Art America (45:36) Personal Growth and Healthy Living (51:03) Advice for Late Starters in Art (54:45) Conclusion Betty on Youtube https://www.youtube.com/@BettyFranksArt Betty on Instagram https://www.instagram.com/betty.franks.art/ Betty's Website https://www.bettyfranksart.com/ Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast  

A live video tour of Humble Donkey Studio in Round Top Texas. Over 1mm of art sales in a town of 97 people. Watch this episode (It's must see) https://youtu.be/1khq4KyWlgE?si=SOW9kZ_5TCcZTcnG (00:00) Introduction and Welcome (00:11) Tour of Humble Donkey Studio (00:31) Art Storefronts and Product Offerings (01:26) The Gallery and Original Art (02:31) Expanding the Business (04:28) The Journey to Round Top (05:34) The Role of Art Storefronts (07:39) Marketing and Sales Strategies (18:48) Community Engagement and Events (20:47) The Daily Grind of an Artist (21:05) Balancing Multiple Ventures (21:13) The Importance of Persistence (21:59) Success Stories and Big Breaks (23:10) Leveraging Opportunities for Exposure (24:01) The Role of Luck in Success (24:32) Feedback and Improvements (26:28) The Power of Merchandising (28:22) Maximizing Social Media and Digital Marketing (28:58) Tour of the Gallery and Final Thoughts Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast Links Humble Donkey on Instagram https://www.instagram.com/humbledonkeystudio Humble Donkey Website https://humbledonkeystudio.com/

An in-depth interview with artist Hava Gurevich. She covers how her art career started. What has worked along the way and how she finally decided to go full time.   (00:00) Introduction to the Artist Interview Series   (00:35) Hava's Artistic Journey: From Photography to Painting   (02:16) Joining Art Storefronts: The Turning Point   (03:31) First Year Challenges and Successes   (10:09) The Power of Social Media and Reels   (12:51) Exploring Niches and Diversifying Art   (21:38) Advice for New Artists and Customer Acquisition   (24:47) The Collector Phenomenon   (26:09) Transitioning to Full-Time Art Business   (28:17) Merchandising and Marketing Strategies   (30:59) The Power of Merchandise as Advertising   (37:14) Community and Peer Support   (41:09) Exploring New Product Ideas   (46:49) Conclusion and Future Plans   Links Watch this episode on Youtube https://www.youtube.com/watch?v=41d-iYUpPjI Hava on Instagram https://www.instagram.com/havagurevichart/ Hava's Website https://www.havagurevichart.com/   Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast

Summer selling season, the creator economy & importance of story in art sales (00:00) Introduction and Podcast Overview (00:59) The Importance of Summer for Art Sales (07:05) Understanding the Interest-Based Algorithm (13:38) Examples of Creative Success Stories (17:34) The Power of Social Media for Artists (23:33) The Rise of the Content Creator (23:53) The Power Shift in the Art World (24:38) The Creator Economy: A New Era (27:01) The Importance of Storytelling in Art (27:38) Case Study: Tim Laman's Wildlife Photography (30:10) Building a Fanbase Through Story (33:26) The Value of Process Over Product (40:52) Final Thoughts and Key Takeaways Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast Links Full episode on Youtube https://www.youtube.com/watch?v=CaO0pRS72iM dpcustomsmx https://www.instagram.com/dpcustomsmx/ Artist Andrew Scott https://www.instagram.com/andrewscott_art/ Dave Pollot https://www.instagram.com/davepollotart Tim Laman https://www.instagram.com/timlaman/ Tim's Speech At Sunnylands https://www.youtube.com/watch?v=Ef_RTqokpA0&t=1744s  

Patrick explores a cost-effective and highly effective advertising strategy for artists, photographers, and creatives. He discusses the limitations of social media ads for art promotion and introduces the concept of using postcards for direct mail marketing. Drawing inspiration from a local kid's creative marketing approach, Patrick outlines how artists can leverage postcards to gain local visibility and generate interest in their work. He provides practical tips on what to include on the postcards, ways to make them visually appealing, and how to distribute them effectively. Patrick emphasizes the potential return on investment and encourages creatives to adopt this underutilized marketing technique to boost their business in 2024. Chapters (00:00) Introduction to Creative Advertising for Artists (00:48) The Power of Local Marketing (01:34) Real-World Marketing Inspiration (02:57) The Cyclical Nature of Advertising Trends (04:36) Challenges with Social Media Ads (05:26) Reviving Direct Mail Marketing (07:24) Practical Steps for Postcard Marketing (14:13) Designing an Effective Postcard (23:26) Final Thoughts and Encouragement   Links Vista Print Link Google Voice Image of my Neighbors Postcard Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast  

Shownotes:

We start with the answer to the question, talk about merch broadly, and talk about cell phone cases specifically and tactically

Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem Shownotes:

Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers.   Links from the show: The Custom Artwork Strategy How to Price Your Artwork 100 True Fans

Nick and I talk about what to do between now and the end of the year, how to set yourself up to be ready in January we talk about the asymmetry of the art business and finish it off with some shiny objecy syndrome discussion.

We start with some conceptual to get our heads in the right space for the season in front of us, then we get into the tactical you can add to your holiday marketing efforts to supercharge things on Instagram

I define the concept, talk about how things evolved to get here, some psychology, I am going to ask whether or not your IG profiles passes the test and then get tactical on how you can put it to use in your art business

How a cork trick helps explain an art business, new customer acquisition and how it applies through the lens of time The Cork Trick Go back and listen to episode #50 How many new customers did you acquire last year? and then also #51 Get buyers to act fast: Tips for setting up your art for impulse purchases

What a restaurant has to do with an art business, how to think about yours, and some mission and vision for the future

We revisit the only metric that matters from an episode past, I will outline what buying questions are, how to turn them into selling conversations generally and then how to knock them out of the park on Instagram specifically If you have never seen this before watch this quick Youtube video to get up to speed https://www.youtube.com/watch?v=HRpAkDpGWWg

Last week I covered the loop, this week I present the tactical guide on how to supercharge it; the who what when where why...  If are asking yourself what the heck is the loop go back one episode first.

I will define the loop, what it is at its core, how to think about it,  and how to use it in different scenarios — both online and offline.  Also... how to super charge it

7 years ago Megh went all in on her art career. Her journey since has seen her surpass the 1mm mark in sales, discover a niche, and cement herself as a brand. This is her story, interview, and question and answer section . For all of the additional assets including the video interveiws go here. If you ever want to join me (Patrick) on a live webinar I run them 3x weekly and would love to meet you and hear your story.  You can register for those here.

So what is the most important metric to watch if you want to grow an art business? Yes of course sales is #1 but you need more than that if you want to make sure your focus — time, energy, and effort is in the right place — and in pod I am going to break down my argument why # of pieces of content created per week is #2. What is it, why its important right now, and how focusing on it will properly align your priorities for growth.