Podcasts about universal search

One of the biggest drains on your time (and productivity) is a disorganized workspace. This week, I'm sharing some ideas for getting organised so you can find what you need when you need it.  You can subscribe to this podcast on: Podbean | Apple Podcasts | Stitcher | Spotify | TUNEIN   Links: Email Me | Twitter | Facebook | Website | Linkedin   Get Your Copy Of Your Time, Your Way: Time Well Managed, Life Well Lived Subscribe to my Substack  Take The NEW COD Course The Working With… Weekly Newsletter Carl Pullein Learning Centre Carl's YouTube Channel Carl Pullein Coaching Programmes The Working With… Podcast Previous episodes page   Script | 340 Hello, and welcome to episode 340 of the Your Time, Your Way Podcast. A podcast to answer all your questions about productivity, time management, self-development and goal planning. My name is Carl Pullein, and I am your host of this show. I remember watching videos by David Allen—author of Getting Things Done—where he explains the importance of having an organised workspace.  These videos were recorded before the digital takeover, yet the principles remain the same whether we deal with paper or digital documents.  If your stuff is all over the place, you will waste a lot of time trying to find what you need, and it's surprising how much time you lose.  This week's question caught my attention, as getting and keeping your workspace organised is an overlooked part of the modern productivity movement. It won't matter how clever your digital tools are if you don't know where everything is or how to organise your notes so you can find what you need when you need it in seconds. You'll still waste much time doing stuff you shouldn't need to do.  As I researched this, I could only find advice on keeping desks and physical files, notes, and documents organised. There is little advice on keeping a digital workspace clean and organised. Well, that is apart from some older articles about how an untidy computer desktop slows down your computer and makes finding anything slow and cumbersome.  Now before I go further, let me hand you over to the Mystery Podcast Voice for this week's question. This week's question comes from Alice. Alice asks, Hi Carl, How do you keep all your files, notes and other digital things organised? I'm really struggling here and would love some advice. Hi Alice, thank you for your question. One of the first things you will need to do is allocate a single place for your digital documents. Today, most people are comfortable storing all their personal files in a cloud storage system, such as Google Docs, Microsoft OneDrive, or Apple's iCloud.  If you are concerned about security, an external hard drive also works. Now, just as before the 2000s, you will likely have two places: one for work and one for your personal stuff. Your company will probably dictate your work storage system.  The important thing about storing documents and files you may need is accessibility—i.e., how fast you can access the files.  In the past, if we wanted a file for a client named Rogers, we would go to the filing cabinet, locate the letter R, and find the file for Rogers there. If it wasn't there, one of our colleagues probably had it. (And how frustrating was that)  Today, all you need to do is open iCloud, One Drive or Google Drive and type in the name of the client you are looking for. You will then be presented with a list of all the documents related to that client. And perhaps you may already be seeing a problem.  In the past, everything was kept together in a single file folder; today, client notes can be found everywhere. We have CRM systems (Customer Relationship Management software) that track communications with customers and clients. However, these are only as good as those who enter the data.  We receive phone calls, emails, perhaps text messages, and all the documentation generated by orders, invoices, and quotes. If the people entering the data are not timely and perfect, time can be wasted just looking for all that stuff. Those CRM systems may track documents related to that client, which makes things a little easier. But do you trust them?  So, how can you keep your workspace organised and in order?  First, choose your tools. Your calendar and email will likely already be selected for you in your professional environment. Fortunately, you should have freedom over your task manager and notes app.  Rule number one. Use only one.  By this, I mean one task manager, one notes app and one calendar. Now, it is okay to use a separate calendar for your work events; after all, you may only be able to access your work calendar through selected devices. I would always advise you to try to connect your work calendar to your personal one where possible.  By this, I mean that if you use a Google or Apple calendar for your personal life, you can subscribe to your work calendar. Not all companies allow this, but I've found that most do.  This way, you have all your events viewable in one place. (Wasn't life easier when we all carried our own diaries? No interference from outsiders)  Your to-do list and notes, however, are entirely within your realm. Avoid the temptation of using your work's Microsoft To-Do or Trello. You want to have your complete life together, not scattered everywhere.  You may need to call a client early in the morning, and if all the details are separated on your work's system, that call could easily be missed. Similarly, you may need to contact your bank. If that task is on a personal system, unless you look at that system in your lunch break, you're going to miss it.  Now here's a quick tip. Use a daily note.  A daily note is a note you create each day to capture meeting notes, ideas, things to look up, and other useful bits of information. Each note's title is today's date.  As you create a new note each day, you have a reference—the date. If you number each item you add to the daily note, you now have a transferable reference to link to tasks and calendar events.  For example, imagine I captured an idea for a YouTube video, added it to my daily note, and assigned it the number 1.  That means the reference number for that idea is today's date plus 1. I can use that reference for any task or project from that idea. You can go one step further by adding a link to the note for your task, so all you need to do is click the link and boom, you are right where you need to be.  I would also advise you to keep your digital notes separate from work. I once had a client who was a university professor. She used her university's OneNote to organise all her research notes.  She then left that university, and within two or three hours of leaving, the system's organiser deleted all her notes. Seven years of research gone in seconds.  Of course, you should keep confidential information off your personal devices, but a large part of what we keep in notes is not confidential and is usually meeting notes, ideas, and possible solutions to difficult problems.  Once you have your tools and storage places sorted, it comes down to making sure what you need when you need it is quickly accessible.  To do that, learn how to search your computer. On Apple devices, this means learning to use Spotlight. It's a powerful tool that means I can find coaching client feedback simply by typing their name into the search box. I can also find digital copies of my passport, car insurance, residency permits and my address in Korean (I find it's faster to copy/paste than to type in Korean)  Everything I need frequently is instantly to hand.  And that's another reference to the pre-2000s. An optimised workspace meant that you had the files you were working on and anything else you needed quick access to within arms reach of your desk.  Anything you didn't need was stored in filing cabinets a few steps away from you.  There's the famous picture of Rose-Mary Woods, President Nixon's secretary, demonstrating how she accidentally erased 18 minutes of the tape recordings during the Watergate investigation. If you Google the picture, you can see that everything a secretary would need was on her desk or next to it (or rather coincidently, within arms reach) For Windows computers, look up Universal Search. That will explain how you can search for everything on your computer from a single place.  The final part of the puzzle is file naming.  For years, I've used a file name system that includes the date, the file type, and the name. For example, if I had a client named Bill Tanner and wrote a proposal for him, the proposal title would be 2024-09-25-proposal-Bill Tanner.  If I need to amend the proposal, I would change the date. This way, when I search Bill Tanner, I will see all the proposals I have written grouped together.  I've found that adding version numbers to the title doesn't work either, and it's not as easy to get to the latest document. Searching by date puts the very latest version on top every time.  And I do still recommend keeping your desktop clean. A cluttered desktop causes distraction. A clean desktop helps maintain focus.  Now, before I finish, I should mention your phone. This can be a complete mess. I was in the bank the other day, and some twenty-somethings were opening an account. All they had with them was their phones, yet when the bank clerk asked them for different documents, they took ages to find the information on their phones.  Rather amusingly, an elderly gentleman, armed with a plastic wallet of essential documents, completed his business at the bank far faster than those twenty-somethings.  When the clerk asked him for a document, he pulled it out and handed it over instantly. It was a real eye-opener for me. Perhaps paper is faster than digital… Sometimes.  What I've learned is to keep all your frequently used apps on your Home Screen. Learn how to use widgets—they can be a real-time saver when you need them.  Oh, and one more: when flying, use your airline's app. Place it on your Home Screen. It's incredible how often you need that at the airport or in a taxi when they ask you which terminal you need to go to.  And there you go, Alice. I hope that has helped.  It comes down to doing a little cleaning up and getting your important files and apps where you need them. Remember, it's all about accessibility.  Thank you, Alice, for your question, and thank you for listening. It just remains for me now to wish you all a very, very productive week.   

In Episode 112 of the XrmToolCast, Daryl and Scott talk Microsoft MVP Michael Ochs about his newest toll the Power Platform CLIx and the latest updates to his Universal Search tool! Some of the highlights: Earliest Episode for homework Power Platform CLIx Wrapper around the PAC CLI Unit Tests help get your mind in the flow Universal Search Added ability to search entire Solution Zip, and Unzips Canvas Apps Decompiles plugin libraries and searches the decompiled code What drives developers to just dive into code. Starting an ALM Practice Mike's Info: LinkedIn: https://www.linkedin.com/in/mikefactorial/ X Twitter: https://twitter.com/MikeFactorial Blog: https://mikefactorial.com/blog/ Links: Power Platform CLIx: A New XrmToolBox Tool for Power Platform Command Line Functions – Mike!'s Blog (mikefactorial.com) Universal Search for Solution Source Files – Mike!'s Blog (mikefactorial.com Got questions? Have your own tool you'd like to share? Have a suggestion for a future episode, or like a shout-out? Contact Daryl and Scott at cast@xrmtoolbox.com. Follow us on LinkedIn and @XrmToolCast for updates on future episodes. Do you want to see us too? Subscribe to our YouTube channel to view the last episodes. Don't forget to rate and leave a review for this show at Podchaser. Your hosts: Daryl LaBar: https://www.linkedin.com/in/daryllabar | @ddlabar Scott Durow: https://www.linkedin.com/in/scottdurow | @ScottDurow Editor: Linn Zaw Win: https://www.linkedin.com/in/linnzawwin  | @LinnZawWin Music: https://www.purple-planet.com

Productivity is crucial in our current business landscape, however, 43% of teams do not have a way to measure sales efficiency, according to research from Sales Enablement PRO. So how can teams maximize efficiency and effectiveness to make their investments worthwhile? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I'm your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Lauren Hutton, the Director of Commercial Activation at The Trade Desk. Thanks for joining, Lauren! I'd love for you to tell us about yourself, your background, and your role. Lauren Hutton: Hi, my name is Lauren Hutton and I come by way of The Trade Desk. The Trade Desk is an independent media buying platform that helps marketers and advertisers reach their customers through a relevant ad experience. My role over here at The Trade Desk is to manage a team of storytellers who put the client’s priority first and try to understand how our solutions and technology and the open internet, in general, can really help them drive better business outcomes. SS: We’re excited to have you here, Lauren. The Trade Desk has been growing rapidly. How are you using Highspots unified platform to stay productive while scaling? LH: That is such a great question. When I first joined The Trade Desk, we were in a hyper-growth stage, as many startups, small companies, and large public companies go through. At that particular point in time, there were a bunch of different organizational tools that we were using for documentation, knowledge, and the stories that we make. It was organized chaos, I like to call it. There was a thought process behind the way that each team was doing it, but there wasn’t one central thought process. When I joined, as a newcomer and someone who was going through onboarding, trying to learn everything about the platform, such as the stories that we tell and the way that we connect with our clients, it was really difficult to get a full holistic sense and to find examples of work. One of the things that we thought of almost immediately as a team, and one of the teams that makes a lot of content for our commercial teams, as we need to create a better way of doing this. We need to get people out of the ‘search' mindset and instead into the ‘which piece of content is best for me to utilize and which is going to resonate most from my client' mindset. We did a little bit of digging and we found Highspot and that’s really what the tool has been doing. It’s been acting as a central repository for every support team, and every marketing function within The Trade Desk and allowing every single person to access everything really at the drop of the hat. SS: Prior to Highspot, what were some challenges your reps are facing as it relates to productivity and how has high spot helped you solve these challenges to drive productivity? LH: That is another great question. There were quite a few problems that we were facing and one of the largest was reps downloading non-recent content. Because we didn’t have a central repository where all of our documents could be stored, reps were using a multitude of different places to pull down content. One of them was Slack, another one would be emailed. It might be just peer-to-peer, someone asking someone if they have something relevant to what they were looking for, and the problem with that is particularly a piece of work in our industry, technology, it is ever evolving and always adapting, gets old very fast and the material becomes outdated almost immediately. By pulling things down through these disparate channels, we noticed people were using outdated content, not wrong, but definitely old, definitely no longer relevant, and not the most accurate. That was one of the biggest problems that we wanted to face, and Highspot with its API integrations into SharePoint was an immediate solution to the recency problem there is a multitude of other problems that Highspot helped to solve such as consolidation, easy searchability, the ability to tag things through a multitude of different ways so that we can search for things while layering on the different priorities or topics or subjects or verticals that one might be interested in finding something through. The recency was a problem that we’re most excited to have solved. SS: Training and coaching programs can play a key role in helping teams improve productivity and The Trade Desk actually recently expanded its use of Highspot to include our training and coaching capabilities within our platform. At a high level, can you tell us about the value of training and coaching and driving sales productivity and really the role that Highspot played in helping you to do so? LH: Absolutely. We had a learning platform that was being leveraged for both our internal teams and our external teams. While it is a great learning platform, what we noticed was that there was a disconnect between where all the information was stored and where all the information was being taught. What that disconnect really did was add a lot of manual labor and a lot of time spent connecting links, updating the material, updating links, and trying to connect the two. One of the problems that we saw that we could solve immediately was by bringing a learning system into the same system in which we are consolidating and containing all of the information the company needs, we could make it very easy to make sure that, again, the recency problem is solved for both and we take a lot of manual labor off. That is the external bandwidth solution. When we look outside of ourselves and we look at our internal stakeholders, which are the sales teams, we’re solving a ton of problems there too. To consolidate them and create a singular platform that they can go to whether they need to learn about a new product through an auditory learning program, a visual learning program, or by simply finding one sheet or a case study or whatever sort of mechanism works best for their learning style, we’re creating something that works for everyone and we’re creating something that can scale. Those are the two most important things for us. We have a very diverse team, we’re global, we’re multinational and people learn differently. By creating a place where people can go that fits their style best, you’re resonating with them more, which means the material is going to be learned faster and better. We’re solving all this internal bandwidth issue that was being caused by having disparate solutions. Additionally, we’re bringing internal teams together to work better cross-functionally. We’re understanding what the product team is doing better, what the marketing team is doing better, and what the commercial training team is doing better. The way that we’re teaching these things to clients externally and by creating that sort of symmetry, we’re also creating a more consistent message across every function within the company. SS: To improve productivity through any tool, you need great adoption and you’ve built great momentum across multiple teams to drive the adoption of Highspot. Can you share some strategies you’ve used to drive adoption? LH: Lucky for The Trade Desk we have a really great HBS, Harvard Business School, program that we put a lot of the managers through. One of the key areas that we learned in that program is change management. I had taken that before we decided to bring Highspot on and it really taught me a lot about building momentum, getting people on board, and getting people to understand the why behind the what and how is important. When we approached Highspot and the onboarding of a new tool, we very much followed that curriculum. We first pitched it to the necessary stakeholders and helped them understand the significance of analytics, consolidation, and creating a singular one-stop shop for go-to-market teams. We got these leaders to be on board and then we pitched it internally to the app owners and those that would need to approve a budget for a new tool. We had to explain the differences and nuances between a tool like Highspot and what we already had to understand the value of paying for a new application. Once we got those individuals on board, then we started to build out infrastructure and the Highspot team here could tell you how many times we workshop different infrastructures. We started with what was most recommended by Highspot, then we went a totally different direction and we landed somewhere in between because the reality is we’re a large team and we are ever-evolving, and something out of the box wasn’t going to fit what we needed and we also weren’t going to be able to adopt and adapt to every single tool and function that’s available within Highspot immediately. Recognizing that early on and deciding to take a step-by-step or crawl, walk, run approach really helped us get people on board faster. A good example is we have not yet rolled out pitch functionality. We just knew that trying to get everyone to utilize the platform was going to be our biggest challenge. Once we had people hooked, rolling out additional functionality that would require some minor lift on their end, and some understanding and training would be much better served after that initial adoption. Our approach following the approval of the license and the infrastructure of our initial architecture was then to bring on a team of internal application testers. They are a global team of individuals that have been nominated across every single function and division as early adopters. We brought those individuals on board as well as a special nominated team across commercial and business teams to test. We beta-tested for a while, took a lot of feedback and we iterated, changed, and were very open to what the user experience was telling us was right and wrong. We made all of those changes before we went to GA. When we went GA it wasn’t simply ‘here’s a new tool, go and get it.' It was global training that led to office hours and regional training sessions. We were so excited from the initial training because there was a ton of participation, and questions and people were very excited about the platform. We had a natural momentum because we were solving a problem that benefited everyone, but we didn’t rely on that solely to make sure that it was successful. We’ve been incredibly impressed with the way that the team has brought Highspot into the field. Internally, we call Highspot “Lighthouse.” Everything at The Trade Desk is nautical-themed because we are west coast based and have a lot of avid beachgoers and surfers internally. We actually call the tool “Lighthouse”, we call spots “Harbors”, and we made it our own and we made it fun. I think that was just a cherry on top of a well-thought-out product rollout map that we had put together. SS: How has the adoption of Highspot helped improve the productivity of your reps, especially when it comes to saving time and improving rep’s effectiveness and customer interactions? LH: I think that answer is twofold. The first part of that is how are we saving time and time. Time-saved is a benefit to the company. It’s a benefit to the reps and it makes sure that our business teams are on the market. That was our number one priority because we need to get people what they need fast. The second priority, answering the second part of your question, is we need to make sure it’s right and recent and quality. When we thought of the infrastructure of what we call Lighthouse, the tool Highspot, was what are the ways that people are searching. We did a massive survey of the business teams and we went around to people and we asked when you are looking for something, how are you looking for it? What is the priority or the key question that you’re trying to answer? We asked a ton of people and then we went through all the Slack channels of all the support teams when people were looking for something. We found that people look for things in three ways, they look for it by asset type, they look for it by vertical and they look at it by channel, at least internally for us. By that I mean people come to us and they say ‘I need a case study'. That’s an asset. ‘I needed to be for automotive', that’s vertical. ‘I needed to be across CTV', which is the channel. It was those three things and everyone sort of had a different variation of the order. Some people were like, I need to be smart about automotive and I’d love for it to come in the form of a pitch deck and, in particular, I needed to be Omni channel, which is every channel, but it was some variation of the three. When we were thinking about the architecture, we were thinking, let’s think like someone on the business team because that’s who we’re solving for, those are internal clients. Who cares about how we want to support teams or want to organize it or what we think is best? It doesn’t matter what we think is best, what matters is that we answer the needs of our internal clients. That’s really how we set up the infrastructure and the homepage itself is structured that way. It says, to browse by asset type, browse by channel, and browse by vertical. We made sure that all of the tags in our system follow suit. We do have things that the internal support teams think about. Client priorities is a really good example where we say, is the client’s priority to reach their audiences? Then, the client’s priority is reached. Is the client’s priority identity, which is a way to future-proof your business? We have those tags but if I’m being honest I think the tags that are most used are the ones that we created specifically for the business teams. By creating tags and filters, that will allow them to find what they need faster, we saved an infinite amount of time. That’s my more optimistic way of thinking about how the business teams are using the platform because the reality is they also just adore universal search. The universal search for everything, and we even have a tool internally that acts as a universal search across every single application that we have and store content in, including Lighthouse because your API is open for us to do so. Universal Search is a huge time saver. People used to have to go into all of these different platforms. We had dropbox at the time, we were transitioning to OneDrive. We also had Slack, we had all of the different SharePoint folders that you would go into to find what you made, what you recently touched, or what was shared with you. By creating this consolidated approach, by creating filters that matter to the teams that were serving, and by allowing people to leverage universal search. I don’t have to sell Highspot, but I think we all know how great universal search and your tool are. The fact that it’s not just the tags, it’s not just the title, it’s anything in the content, anything said in a video, it was a real game changer and we asked about the time saved in follow-up surveys and it was significant. The impact was real. It’s felt by our team members, and the time that they do spend searching now is because they’re looking for what might be the most right for their client versus finding something at all. SS: To dig a little bit deeper into adoption, a big win for your team was achieving a 90% adoption rate, particularly amongst new hires going through onboarding. Can you share advice on how you drive adoption from the start of a rep’s journey with your organization? LH: Again, I think it’s really twofold. I think we wanted to roll out a learning tool until after Lighthouse became such a staple to the business teams and to everyone that existed there. When you come on board, naturally everyone’s talking about this tool that you’re going to use that’s going to help you find any piece of content, any piece of knowledge and information that you might need. There’s this innate necessity for someone to want to use Highspot or Lighthouse as we call it, and so that was the first piece. Once we saw the adoption of the platform in general, from sort of a collateral standpoint, making sure that it was rolled out from a learning tool standpoint was easier because it became such an everyday necessity to use it. That said, we have a phenomenal commercial training team within The Trade Desk that is solely focused on really understanding their internal stakeholders and what their needs are. They think about the learning process, what’s going to really resonate with people, and what’s gonna make this fun. The previous learning tool that we had was just videos and you would sit there for hours and hours on end, just sort of zoning out at these videos they were well produced and they were fantastically written and said and scripted, but it’s tough to go through eight hours of video a day for your first two weeks and try to really take it all in. One of the things that they loved about the LMS within Highspot was how interactive you can make it. You can watch a quick video and then take a quick question and then write a paragraph of your interpretation of what was just said and you can make it a much more interactive journey. I think that interactivity and the way that the commercial training team internally thought about their internal stakeholder is really the reason that it’s so well adapted. They made it fun, they made it custom, they made it thoughtful and they made it in a place where people are naturally going to go every single day no matter what. SS: Lauren, what metrics do you track specifically to measure the success of your programs in driving productivity and what are the specific results that you’ve seen? LH: Just like our approach to rolling out the platform, we decided from a metrics and KPI standpoint to really think about it from a crawl, walk, run standpoint. From a crawl standpoint, we just wanted adoption, we wanted users to come into the platform, leverage the platform, become familiar with it, and learn to adopt it. There are obvious metrics within Highspot that allow us to do so like user sessions and time spent. We were specifically focused on the teams which we considered necessary to be on the platform every day. We have a lot of departments at The Trade Desk, and some of them are there for very specific purposes. Legal is a very good example of a team that we do not expect to be in and out of the platform every day. They are there when we need them to review specific content and documentation and make sure that we’re following parameters in terms of what we can and cannot release externally and internally. Among the business teams are core functions that we wanted to be in and out of the platform every day, and we saw fantastic adoption. We gave ourselves a check mark on that. The users are coming in, the users are continually coming in and they’re spending time on the platform, fantastic. The next phase of this crawling stage was how can we continue to improve the experience of the users once they’re on the platform. To us, that became a function of views on content and all of those great content analytics. How many pieces of content are on the platform that has been published for over 90 days that people aren’t looking at? Well, can we get rid of those and clean those up and make sure that this becomes an experience where only the content that people want to access exists and get rid of some of the fluff in the noise? We started using analytics like that, we are constantly managing any flags or violating policies. We have really strict policies around what can be published, whether it’s from a quality perspective, whether it’s from a recency perspective, and we want to make sure that the reps have every piece of information available about every piece of content that they want to access, like who authored it, who’s the feedback owner, when was it published, what’s the description of it? All of these things ultimately improve the way that the users think about the content that’s in there. That was the crawling stage, I was thinking about improving the user experience or the analytics available, whether it’s through the maintenance of the platform and hygiene of the platform or whether it was just from understanding what content was resonating most with them. We did use some of the search functionality to understand what they are looking for and what has the highest click-through rate and where can we as support teams lean in and create more content around topics that aren’t being supported based on the search functionality metrics. That was another good one that we started choosing this phase. Then this next stage that we’re about to enter into, I like to think of as the run stage. We’ve really thought about the internal user experience. Now, what about the client experience and the external user experience? We plan to be rolling out pitch functionality in the next quarter or so. Through that, our hope is to really understand, okay, well we know what’s resonating with our internal clients, what’s resonating with our clients? Where are they spending their time within the pieces of content that we send them to understand the profiles of our clients by creating an integration with Salesforce and understanding what content is resonating with which type of client, whether they be brand direct, whether they work at an agency, whether they’re high level or whether their hands on keyboard? All of this stuff really matters and will ultimately help us create more custom-relevant and high-quality content that benefits everyone. It’s sort of a virtuous cycle between the support teams, our internal teams, and our clients. We’ve built the two first phases of that virtuous cycle. The last piece for us to really have fallen places is the client piece. We’re really excited and hopefully, I’ll be able to join you in six months or more and tell you all about how that’s worked out for us. SS: Those are some impressive results. How do you go about gathering feedback to optimize your efforts and how does this help you improve your impact on productivity? LH: Feedback is fantastic. Feedback means that we can improve, we can drive better quality, and we can drive better adoption through driving better quality. We ask for feedback in a multitude of ways. One of the ways that we obviously can easily get feedback is from someone just going into Highspot and clicking' send feedback' because we make sure that feedback owners are identified on every single piece of content, these users act as editors, they act as arbiters of what makes sense and what needs work and it’s been really useful. I got a piece of feedback this morning that within one sheet a link was broken because our knowledge portal is transitioned and that person said here’s the new link, can you update it. That not only saves our internal teams but our external clients to who we might have sent that one sheet. Feedback is instrumental in making sure that the content is right, relevant, and quality and that’s a big piece of it. Another piece of it is we want people to feel part of the experience. We ask for people to submit pieces of content that they might have created outside of the support teams that they want to be published and we put it through a little bit of a rigorous identification and qualification process and then we publish it so that they feel part of the entire community. That’s really what we’re trying to create a community, then you allow for communication to go both ways. When you allow for participation that goes on both sides, you really create a symbiotic relationship with the people that you’re serving and create a community that people want to continue to foster and uphold and uplevel. That’s really what feedback means to us. SS: Another important factor to keep reps productive long term is actually content governance, which I think a lot of organizations may not prioritize as much as they need to. Content governance can ensure that reps can efficiently find the right content. Can you share some best practices for driving outstanding content governance to improve the productivity of your teams? LH: I think the biggest piece of the success there is that we created a group of individual leaders across each of the support functions, who essentially made themselves responsible for their teams. They are not only brought in, but they are also evangelizers, they are early adopters, they are proud app owners within their key functions and I think by having this core group who feels pride and pride and ownership, we created a really great cycle by which we don’t have a single person or a couple of people owning and governing this app, we have people across every single division, across every single function helping us to govern this app. It’s not a one-person job, again, it’s that community function, it’s that community feel and everybody holds everybody accountable. I think that’s one of the really big reasons it’s been successful. I also think, that said, we do have individuals who have within their role and their function-specific time carved out to hold those who are newer and less familiar accountable in a kind and teachable way to uphold the standards in the longer term. It’s part of the onboarding process now for any of the support teams, there are coaching and mentorship opportunities for when we govern and we see mistakes consistently across an individual to have those individuals spoken to in a really thoughtful way and get them to understand the why behind the how and I think that’s all really led to just a positive communal experience within the platform. SS: Last question for you, Lauren. In this current economic climate, I’d love to hear your perspective, on why is sales enablement so crucial to the success of your organization. LH: I think it’s a scary volatile time for a lot of people. There’s a lot of unknown. There’s a lot of chatter about what’s to come, and when you think about this from a client perspective in our industry, our clients want a plan. They need a way to adapt and evolve and stay on top through what could be a very scary time. When I think about the way that we need to approach our clients, we need to be with them, we need to be talking to them, we need to be out of the market with them and we need to be understanding their problems, priorities, concerns and we need to be next to them in creating a plan that will help them achieve success even during a recession. Even during a global pandemic, we need to create flexibility, transparency, and openness between our two companies and I think the only way that we can do that is by arming reps with everything they need to know and getting them back in the market fast. The only way to do that is to make sure that they can find what they need and that again they can find what they need fast and that what they find is recent, relevant, and quality and that’s what Highspot does. It enables our reps to get smart quickly, get back in front of their clients, and be there and be the partner that the client needs rather than spending days getting back to them on certain key questions or weeks putting together the right material to pitch them the right solution we’re helping them find what’s going to resonate with the client quickly and that’s the key to success for everyone. Again, it’s that virtuous cycle. We support our teams, then our teams support our clients and our clients then support our company by working with us and creating a partnership that benefits both. SS: Thank you so much for joining us, Lauren, I really appreciate the time. LH: Thank you so much for having me. It’s always a pleasure. Anything for Highspot. What you guys have done is invaluable and we try to be the best partner we can be for you guys in return. SS: To our audience, thanks for listening to this episode of the Win Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Laut Datenschutzbehörde Rheinland-Pfalz kann Shopify nicht legal in Deutschland eingesetzt werden. Aber gilt das nur für Shopify? Mitnichten! Wie die DSGVO und die deutschen Behörden zur Cloud-Bremse werden könnten.... In den News der Woche... Shopsysteme: - Shopware stellt neues Frontend-Framework "Frontends" vor - Shopify stellt neue Universal Search für Shop App vor. Werden sie jetzt zum Marktplatz? - Shopify und Commercetools präsentieren krasse Zahlen vom BFCM - Shopify bekommt offizielle GA4 Integration im März Social Commerce: - Meta stellt neue Shopping Features für WhatsApp vor Allgemeine News: - Small Business Saturday aus NYC könnte Vorbild auch für deutsche Regionen sein - Bei Primark bricht der Umsatz ein und muss erste Läden schließen - P&C will in die Zalando & About You Liga aufsteigen

Join us as Bonnie J., from Billings, MT, shares her experience, strength, and hope around today's Daily Reflection, A Universal Search. A UNIVERSAL SEARCHBe quick to see where religious people are right. Make use of what they offer.— ALCOHOLICS ANONYMOUS, p. 87I do not claim to have all the answers in spiritual matters, any more than I claim to have all the answers about alcoholism. There are others who are also engaged in a spiritual search. If I keep an open mind about what others have to say, I have much to gain. My sobriety is greatly enriched, and my practice of the Eleventh Step more fruitful, when I use both the literature and practices of my Judeo-Christian tradition, and the resources of other religions. Thus, I receive support from many sources in staying away from the first drink.From the book Daily ReflectionsCopyright © 1990 by Alcoholics Anonymous World Services, Inc.Holistic Life NavigationThis podcast explores how to heal stress & trauma holistically. I am your host, Luis...Listen on: Apple Podcasts SpotifySupport the showNeed the Daily Reflection Book? Visit our web site Read about Recovery on our Blog Visit our Facebook Group Follow us on Twitter Support the Podcast: - On Patreon: https://patreon.com/dailyreflection - On PayPal: https://paypal.me/dailyreflection If you're struggling with alcohol or addiction, or wondering how to stop drinking it's helpful to know that there's a solution that has worked for millions of people. The Daily Reflection Podcast provides hope, and inspiration through the shared experiences of people that have found a way out.

The search for meaning is not limited to a certain time in history, or a certain generation. It's universal; it's human. I read the book "Man's Search For Meaning," a Holocaust survivor and psychoanalyst's story, to learn more about meaning and suffering.After reading, I wanted to share my takeaways.Resources:Man's Search For Meaning by Viktor FrankelFollow me on Instagram: @micaela_inbloom Twitter: @micaela_inbloom Find more information about each episode at micaelarichmond.com/inbloompodcast/

Max Galka is the CEO of Elementus, a company seeking to build the first universal search engine for blockchain data. He has also taught data science at the University of Pennsylvania and is a former securities trader. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as Bonnie J., from Billings, MT, shares her experience, strength, and hope around today's Daily Reflection, A Universal Search. A UNIVERSAL SEARCHBe quick to see where religious people are right. Make use of what they offer.— ALCOHOLICS ANONYMOUS, p. 87I do not claim to have all the answers in spiritual matters, any more than I claim to have all the answers about alcoholism. There are others who are also engaged in a spiritual search. If I keep an open mind about what others have to say, I have much to gain. My sobriety is greatly enriched, and my practice of the Eleventh Step more fruitful, when I use both the literature and practices of my Judeo-Christian tradition, and the resources of other religions. Thus, I receive support from many sources in staying away from the first drink.From the book Daily ReflectionsCopyright © 1990 by Alcoholics Anonymous World Services, Inc.Need the Daily Reflection Book?Visit our web siteRead about Recovery on our BlogVisit our Facebook GroupFollow us on TwitterSupport the Podcast:- On Patreon: https://patreon.com/dailyreflection- On PayPal: https://paypal.me/dailyreflectionIf you're struggling with alcohol or addiction, or wondering how to stop drinking it's helpful to know that there's a solution that has worked for millions of people. The Daily Reflection Podcast provides hope, and inspiration through the shared experiences of people that have found a way out. Support the show (https://www.paypal.com/paypalme/dailyreflection)All content © 2021 Daily Reflection Podcast.Support the show (https://www.paypal.com/paypalme/dailyreflection)

This week we discuss HashiCorp's S1, AWS Earnings and highlights from Microsoft Ignite. Plus, Coté teaches us a new Dutch phrase. Rundown Cloud software vendor HashiCorp files for IPO as investors pour money into high-growth tech stocks (https://www.cnbc.com/2021/11/04/cloud-software-vendor-hashicorp-files-for-ipo.htmlCot) Coté's highlights (https://twitter.com/cote/status/1456344043433177091). Understanding the 2021 State of Open Source Report (https://tanzu.vmware.com/content/blog/state-of-open-source-report-highlights) Amazon Amazon badly misses on earnings and revenue, gives disappointing fourth-quarter guidance (https://www.cnbc.com/2021/10/28/amazon-amzn-earnings-q3-2021.html) Amazon Web Services tops analysts' estimates on profit and revenue (https://www.cnbc.com/2021/10/28/aws-earnings-q3-2021.html) Amazon Is The Flywheel, AWS Is The Cash Register (https://www.nextplatform.com/2021/10/29/amazon-is-the-flywheel-aws-is-the-cash-register/) A fully functional local AWS cloud stack. Develop and test your cloud & Serverless apps offline! (https://github.com/localstack/localstack) Your hybrid, multicloud, and edge strategy just got better with Azure (https://azure.microsoft.com/en-us/blog/your-hybrid-multicloud-and-edge-strategy-just-got-better-with-azure/) Compliance in a DevOps Culture (https://martinfowler.com/articles/devops-compliance.html) Relevant to your interests Abacus.ai snags $50M Series C as it expands into computer vision use cases (https://techcrunch.com/2021/10/27/abacus-ai-snags-50m-series-c-as-it-expands-into-computer-vision-use-cases/) NeuVector is excited to announce we are joining SUSE (https://www.suse.com/c/accelerating-security-innovation/) Monitor Your Azure Environment Using Amazon Managed Grafana (https://www.youtube.com/watch?v=e5z4ysfz_gA) Facebook's new name will be Meta (https://www.theverge.com/2021/10/28/22745234/facebook-new-name-meta-metaverse-zuckerberg-rebrand) New product: Raspberry Pi Zero 2 W on sale now at $15 - Raspberry Pi (https://www.raspberrypi.com/news/new-raspberry-pi-zero-2-w-2/) Universal Search & Productivity App | Command E (https://getcommande.com/?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosprorata&stream=top) Software services firm Zendesk to buy SurveyMonkey parent for nearly $4 bln (https://www.reuters.com/technology/software-services-firm-zendesk-buy-surveymonkey-parent-nearly-4-bln-2021-10-28/) Kalshi (https://kalshi.com/markets) Popular gaming platform Roblox back online after multi-day crash (https://www.marketwatch.com/story/popular-gaming-platform-roblox-suffers-multi-day-crash-01635713002) Dell spins off $64 billion VMware as it battles debt hangover (https://arstechnica.com/information-technology/2021/11/dell-spins-off-64-billion-vmware-as-it-battles-debt-hangover/) BMC Unveils New Data Management and Analytics Capabilities (https://thenewstack.io/bmc-helix-and-control-m-data-management-and-analytics/) Squid Game Cryptocurrency Scammers Make Off With $2.1 Million (https://gizmodo.com/squid-game-cryptocurrency-scammers-make-off-with-2-1-m-1847972824) AI programming tool Copilot helps write up to 30% of code on GitHub (https://www.axios.com/copilot-artificial-intelligence-coding-github-9a202f40-9af7-4786-9dcb-b678683b360f.html) Introducing the Free Java License (https://blogs.oracle.com/java/post/free-java-license) Backblaze's IPO a test for smaller tech concerns (https://techcrunch.com/2021/11/02/backblazes-ipo-a-test-for-smaller-tech-concerns/) Happy 1.0, Knative (https://off-by-one.dev/happy-1-0-knative/) A Return to the General Purpose Database (https://redmonk.com/sogrady/2021/10/26/general-purpose-database/) Microsoft Teams enters the metaverse race with 3D avatars and immersive meetings (https://www.theverge.com/e/22523015) Nat Friedman to step down as head of Microsoft's GitHub (https://www.zdnet.com/article/nat-friedman-to-step-down-as-head-of-microsofts-github/) Microsoft launches Google Wave (https://techcrunch.com/2021/11/02/microsoft-launches-google-wave/) Nonsense Apple's worst shipping delay is for a $19 polishing cloth — Engadget (https://apple.news/A5hFyYAq3RgG35nJT1AX6bA) Aussie++ (https://aussieplusplus.vercel.app/) Microsoft resurrects Clippy again after brutally killing him off in Microsoft Teams (https://www.theverge.com/2021/11/1/22756973/microsoft-clippy-microsoft-teams-stickers-return) Allbirds shares surge 60% in eco-friendly shoe maker's market debut (https://www.cnbc.com/2021/11/03/allbirds-ipo-bird-to-start-trading-on-the-nasdaq.html) Sponsors strongDM — Manage and audit remote access to infrastructure. Start your free 14-day trial today at strongdm.com/SDT (http://strongdm.com/SDT) CBT Nuggets — Training available for IT Pros anytime, anywhere. Start your 7-day Free Trial today at cbtnuggets.com/sdt (https://cbtnuggets.com/sdt) Conferences MongoDB.local London 2021 (https://events.mongodb.com/dotlocallondon) - November 9, 2021 Coté speaking at DevOops (https://devoops.ru/en/) (Russia), Nov 11th: “Kubernetes is not for developers…?” (https://devoops.ru/en/talks/kubernetes-is-not-for-developers/) THAT Conference comes to Texas January 17-20, 2022 (https://that.us/activities/call-for-counselors/tx/2022) Listener Feedback Mailed stickers to Stephan in Berlin. Brian wants you to work at Red Hat as a Senior Product Manager (https://us-redhat.icims.com/jobs/88701/senior-product-manager) or Principle Product Manager (https://us-redhat.icims.com/jobs/89053/principal-product-manager) in Security. SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us on Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/), LinkedIn (https://www.linkedin.com/company/software-defined-talk/) and YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured). Brandon built the Quick Concall iPhone App (https://itunes.apple.com/us/app/quick-concall/id1399948033?mt=823) and he wants you to buy it for $0.99. Use the code SDT to get $20 off Coté's book, (https://leanpub.com/digitalwtf/c/sdt) Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Become a sponsor of Software Defined Talk (https://www.softwaredefinedtalk.com/ads)! Recommendations Brandon: Success Equation (http://success-equation.com) — The spiritual sequel to “The Halo Effect” Podcast Interview with Author (http://Michael> Mauboussin Master Class — Moats, Skill, Luck, Decision Making and a Whole Lot More | Acquired Podcast) YouTube Talk by Author (https://www.youtube.com/watch?v=1JLfqBsX5Lc) Paradox of Skill (https://research-doc.credit-suisse.com/docView?language=ENG&format=PDF&source_id=em&document_id=805456950&serialid=LsvBuE4wt3XNGE0V%2B3ec251NK9soTQqcMVQ9q2QuF2I%3D) Matt: The Art and Soul of Dune (Companion Book Music) (https://open.spotify.com/album/0FGr97xSOQLD596ZebfU1T?si=9rTrMK_wTiWZOtwiKfvZMA) Dune (the book) (https://amzn.to/3whLKHx) Coté: LaserWriter II (https://www.goodreads.com/en/book/show/56269270-laserwriter-ii). Also, check out my Tiny Tanzu Talk videos playlist (https://www.youtube.com/playlist?list=PLk_5VqpWEtiV6sJUlKx_4dse8U2tLjjn0) - 18 months of video madness. Also, I watch Frozen from three to ten times a day now with Dutch subtitles turned on. So, I'm trying to memorize “als een kip met het gezicht van een aap.” (https://translate.google.com/?sl=auto&tl=nl&text=like%20a%20chicken%20with%20the%20face%20of%20a%20monkey&op=translate&hl=en) Photo Credits Show Art (https://unsplash.com/photos/UMfGoM67w48) Hashicorp S1 Screenshot Show Art (https://twitter.com/cote/status/1456349608775491585re) Banner Header (https://unsplash.com/photos/dwBZLRPhHjc)

This week on Marketing O'Clock, Microsoft announces that it is following in Google's footsteps and is depreciating ETAs, making RSA's the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin's latest article: What if Performance Advertising is Just an Analytics Scam?

Clubhouse announced today that it is unveiling four new features: Clips, Replay, Universal Search, and spatial audio for Android (which already exists on iOS). All of these features will launch today, except for Replay, which will roll out in October.

Clubhouse announced today that it is unveiling four new features: Clips, Replay, Universal Search, and spatial audio for Android (which already exists on iOS). All of these features will launch today, except for Replay, which will roll out in October.

The fragmented TV platform landscape has made all-important unified search functions difficult to integrate with for Internet TV services. Worse than that, smaller providers don't even have an opportunity to integrate with them. Interview with Steve Harnsberger, Founder and CEO of Universal Search and Discovery.

Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn's new acquisition to Wordpress and Universal Search, this week's episode touches topics that affect all marketers—not just SEOs. [00:08:05] New version of Google Ads Editor brings Hotel ads and lead form extensions [00:10:36] LinkedIn expanding their creator tools and Learning platform with new acquisition [00:17:10] Wordpress is still a behemoth in market share [00:28:40] Gary Illyes expands on how Universal Search works

Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics. Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google's users. Barry and Jason provide wonderful explanations of each of these updates plus great insights on how SEOs and website owners were able to fix their drops in rankings. Google Toolbar — December 1, 2000 Dancing The Google Dance — September 1, 2002 Universal Search  —  May 1, 2007 Caffeine  —  June 1, 2010 Panda/Farmer  —  February 23, 2011 The +1 Button  —  March 30, 2011 Penguin  —  April 24, 2012 Exact-Match Domain (EMD) Update  —  September 27, 2012 "Phantom"  —  May 9, 2013 "Fred" (Unconfirmed)  —  March 8, 2017 Hummingbird  —  August 20, 2013 Page Experience Update  —  June 25, 2021 What you'll learn from Barry Schwartz This is a list that explains each update we discussed (and some more that we didn't) so that you have some context, especially for the timestamps. https://moz.com/google-algorithm-change 00:00 Barry Schwartz and Jason Barnard00:46 Barry Schwartz's Brand SERP03:19 The Google Toolbar and and the days of the Google Dance06:00 We no longer wait for Panda updates because Google's goal is make it real-time07:13 When do knowledge panels and knowledge graphs change?10:23 2007 Google introduced Universal Search - not your typical algorithm update12:12 Faster crawling and indexation - the Caffeine update14:31 The failure of Google Plus - will Google try again?16:02 What's the difference between Panda and Penguin updates?20:02 The Exact Match Domain update22:39 RustyBrick, where did the name come from?23:27 The mystery behind the Phantom and Fred updates24:48 Clearing up some misconceptions about the Hummingbird update29:13 Core Web Vitals have little-to-no influence on rankings32:10 Crazy daily numbers of never-before-seen pages for GoogleBot34:16 What Google wants you to do when you've been hit by core updates41:06 How does Barry find the time to do everything he does? This episode was recorded live on video July 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics. Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google's users. Barry and Jason provide wonderful explanations of each of these updates plus great insights on how SEOs and website owners were able to fix their drops in rankings. Google Toolbar — December 1, 2000 Dancing The Google Dance — September 1, 2002 Universal Search  —  May 1, 2007 Caffeine  —  June 1, 2010 Panda/Farmer  —  February 23, 2011 The +1 Button  —  March 30, 2011 Penguin  —  April 24, 2012 Exact-Match Domain (EMD) Update  —  September 27, 2012 "Phantom"  —  May 9, 2013 "Fred" (Unconfirmed)  —  March 8, 2017 Hummingbird  —  August 20, 2013 Page Experience Update  —  June 25, 2021 What you'll learn from Barry Schwartz This is a list that explains each update we discussed (and some more that we didn't) so that you have some context, especially for the timestamps. https://moz.com/google-algorithm-change 00:00 Barry Schwartz and Jason Barnard00:46 Barry Schwartz's Brand SERP03:19 The Google Toolbar and and the days of the Google Dance06:00 We no longer wait for Panda updates because Google's goal is make it real-time07:13 When do knowledge panels and knowledge graphs change?10:23 2007 Google introduced Universal Search - not your typical algorithm update12:12 Faster crawling and indexation - the Caffeine update14:31 The failure of Google Plus - will Google try again?16:02 What's the difference between Panda and Penguin updates?20:02 The Exact Match Domain update22:39 RustyBrick, where did the name come from?23:27 The mystery behind the Phantom and Fred updates24:48 Clearing up some misconceptions about the Hummingbird update29:13 Core Web Vitals have little-to-no influence on rankings32:10 Crazy daily numbers of never-before-seen pages for GoogleBot34:16 What Google wants you to do when you've been hit by core updates41:06 How does Barry find the time to do everything he does? This episode was recorded live on video July 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

John, Martin, and Gary celebrate recording over 20 episodes of the podcast reminiscing about great cheese and guests they want to have on the show. They then dive into how Web Workers work, their dream Swiss German programming language, how different result types are bundled together, and more! Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr021-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics. Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google's users. Barry and Jason provide wonderful explanations of each of these updates plus great insights on how SEOs and website owners were able to fix their drops in rankings. Google Toolbar — December 1, 2000 Dancing The Google Dance — September 1, 2002 Universal Search  —  May 1, 2007 Caffeine  —  June 1, 2010 Panda/Farmer  —  February 23, 2011 The +1 Button  —  March 30, 2011 Penguin  —  April 24, 2012 Exact-Match Domain (EMD) Update  —  September 27, 2012 "Phantom"  —  May 9, 2013 "Fred" (Unconfirmed)  —  March 8, 2017 Hummingbird  —  August 20, 2013 Page Experience Update  —  June 25, 2021 What you'll learn from Barry Schwartz This is a list that explains each update we discussed (and some more that we didn't) so that you have some context, especially for the timestamps. https://moz.com/google-algorithm-change 00:00 Barry Schwartz and Jason Barnard00:46 Barry Schwartz's Brand SERP03:19 The Google Toolbar and and the days of the Google Dance06:00 We no longer wait for Panda updates because Google's goal is make it real-time07:13 When do knowledge panels and knowledge graphs change?10:23 2007 Google introduced Universal Search - not your typical algorithm update12:12 Faster crawling and indexation - the Caffeine update14:31 The failure of Google Plus - will Google try again?16:02 What's the difference between Panda and Penguin updates?20:02 The Exact Match Domain update22:39 RustyBrick, where did the name come from?23:27 The mystery behind the Phantom and Fred updates24:48 Clearing up some misconceptions about the Hummingbird update29:13 Core Web Vitals have little-to-no influence on rankings32:10 Crazy daily numbers of never-before-seen pages for GoogleBot34:16 What Google wants you to do when you've been hit by core updates41:06 How does Barry find the time to do everything he does? This episode was recorded live on video July 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Der Mensch ist visuell. Die besten Inhalte funktionieren ohne Bilder oft nicht und gerade komplexe Zusammenhänge lassen sich mit einer Grafik deutlich einfacher erklären, als mit reinem Text. Auch in den Suchergebnissen spielen Bilder eine wichtige Rolle, denn längst bestehen die SERPs aus Webseiten, Videos, lokalen Suchergebnissen und eben Bildern. Bei Bilder-SEO geht es zudem auch nicht nur um die eigentliche Bildersuche, sondern auch die Ergebnisse innerhalb der Universal Search. Google weiß in vielen Fällen, dass Bilder ein Teil der Suchintention sein könnten, und zeigt diese mit in der normalen Websuche an. Diese Suchergebnisse können für transaktionale Suchanfragen oft einen hohen Wert haben, da Bilder dem Nutzer mehr auffallen und so zusätzliche Klicks entstehen. Außerdem werden diese Bilder oft weit oben in den SERPs platziert.

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: SERP Out Analysis and History of Universal Search Is EAT a Ranking Factor? Is Google Responsible for the Validity of Facts in Searches? Implementing Keyword Research in 2019 LSI Keywords Revisited Using Ontologies & Categories in Keyword Research Natural Language Processing & Voice Search The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 01:36 SERP Out Analysis and History of Universal Search: Bill got us started us off talking about the recent PubCon he attended. His impressions of some topics filled most of our time. He was surprised that a few presenters were advocating for visiting SERPs to understand them better. Terry mentioned that SERP out analysis has been taught from almost day 1 because of Universal Search. This morphed into a discussion of the history of Universal Search. 08:20 Is EAT a Ranking Factor?Once again EAT was a big topic especially whether it is a ranking factor which the panel found very funny. 18:58 Is Google Responsible for the Validity of Facts in Searches?: Bill had some very interesting views on whether Google has a legal liability for facts in the results. 20:40 Implementing Keyword Research in 2019:Part of the discussion was about an SEO contest winner where most of the copy of the winning page was Lorem Ipsum. Doc was skeptical that the technique would work with client sites, however, both Bill and Terry disagreed saying they had used the exact same techniques and ranked pages saying that because Google no longer uses phrase matching but rather uses words from the top ranking pages unless the competitors have heavy IBL's it is fairly easy to rank pages using just the onpage techniques discussed. This morphed in to very interesting 28 minute discussion that covered several of the topics below. 28:56 LSI Keywords Revisited: Bill bashes the LSI Keyword gurus and tools for their absurd use of the LSI term during the discussion of optimizing the keywords research. 43:46 Using Ontologies & Categories in Keyword Research: Bill discusses using ontologies & categories in keyword research. 48:40 Natural Language Processing & Voice Search: The panel discuss natural language processing in voice search and the role of RankBrain. iTunes and the Dojo Radio iPhone App!  

Welcome to the History of Computing Podcast, where we explore the history of information technology. Because by understanding the past, we're able to be prepared for the innovations of the future! Today we're going to look at the emergence of Google's Android operating system. Before we look at Android, let's look at what led to it. Frank Canova who built a device he showed off as “Angler” at COMDEX in 1992. This would be released as the Simon Personal Communicator by BellSouth and manufactured as the IBM Simon by Mitsubishi. The Palm, Newton, Symbian, and Pocket PC, or Windows CE would come out shortly thereafter and rise in popularity over the next few years. CDMA would slowly come down in cost over the next decade. Now let's jump to 2003. At the time, you had Microsoft Windows CE, the Palm Treo was maturing and supported dual-band GSM, Handspring merged into the Palm hardware division, Symbian could be licensed but I never met a phone of theirs I liked. Like the Nokia phones looked about the same as many printer menu screens. One other device that is more relevant because of the humans behind it was the T-Mobile sidekick, which actually had a cool flippy motion to open the keyboard! Keep that Sidekick in mind for a moment. Oh and let's not forget a fantastic name. The mobile operating systems were limited. Each was proprietary. Most were menu driven and reminded us more of an iPod, released in 2001. I was a consultant at the time and remember thinking it was insane that people would pay hundreds of dollars for a phone. At the time, flip phones were all the rage. A cottage industry of applications sprung up, like Notify, that made use of app frameworks on these devices to connect my customers to their Exchange accounts so their calendars could sync wirelessly. The browsing experience wasn't great. The messaging experience wasn't great. The phones were big and clunky. And while you could write apps for the Symbian in Qt Creator or Flash Lite or Python for S60, few bothered. That's when Andy Rubin left Danger, the company the cofounded that made the Sidekick and joined up with Rich Miner, Nick Sears, and Chris White in 2003 to found a little company called Android Inc. They wanted to make better mobile devices than were currently on the market. They founded Android Inc and set out to write an operating system based on Linux that could rival anything on the market. Rubin was no noob when cofounding Danger. He had been a robotics engineer in the 80s, a manufacturing engineer at Apple for a few years and then got on his first mobility engineering gig when he bounced to General Magic to work on Magic Cap, a spinoff from Apple FROM 92 TO 95. He then helped build WebTV from 95-99. Many in business academia have noted that Android existed before Google and that's why it's as successful as it is today. But Google bought Android in 2005, years before the actual release of Android. Apple had long been rumor milling a phone, which would mean a mobile operating system as well. Android was sprinting towards a release that was somewhat Blackberry-like, focused on competing with similar devices on the market at the time, like the Blackberries that were all the rage. Obama and Hillary Clinton was all about theirs. As a consultant, I was stoked to become a Blackberry Enterprise Server reseller and used that to deploy all the things. The first iPhone was released in 2007. I think we sometimes think that along came the iPhone and Blackberries started to disappear. It took years. But the fall was fast. While the iPhone was also impactful, the Android-based devices were probably more-so. That release of the iPhone kicked Andy Rubin in the keister and he pivoted over from the Blackberry-styled keyboard to a touch screen, which changed… everything. Suddenly this weird innovation wasn't yet another frivolous expensive Apple extravagance. The logo helped grow the popularity as well, I think. Internally at Google Dan Morrill started creating what were known as Dandroids. But the bugdroid as it's known was designed by Irina Blok on the Android launch team. It was eventually licensed under Creative Commons, which resulted in lots of different variations of the logo; a sharp contrast to the control Apple puts around the usage of their own logo. The first version of the shipping Android code came along in 2008 and the first phone that really shipped with it wasn't until the HTC Dream in 2009. This device had a keyboard you could press but also had a touch screen, although we hadn't gotten a virtual keyboard yet. It shipped with an ARM11, 192MB of RAM, and 256MB of storage. But you could expand it up to 16 gigs with a microSD card. Oh, and it had a trackball. It bad 802.11b and g, Bluetooth, and shipped with Android 1.0. But it could be upgraded up to 1.6, Donut. The hacker in me just… couldn't help but mod the thing much as I couldn't help but jailbreak the iPhone back before I got too lazy not to. Of course, the Dev Phone 1 shipped soon after that didn't require you to hack it, something Apple waited until 2019 to copy. The screen was smaller than that of an iPhone. The keyboard felt kinda' junky. The app catalog was lacking. It didn't really work well in an office setting. But it was open source. It was a solid operating system and it showed promise as to the future of not-Apple in a post-Blackberry world. Note: Any time a politician uses a technology it's about 5 minutes past being dead tech. Of Blackberry, iOS, and Android, Android was last in devices sold using those platforms in 2009, although the G1 as the Dream was also known as, took 9% market share quickly. But then came Eclair. Unlike sophomore efforts from bands, there's something about a 2.0 release of software. By the end of 2010 there were more Androids than iOS devices. 2011 showed the peak year of Blackberry sales, with over 50 million being sold, but those were the lagerts spinning out of the buying tornado and buying the pivot the R&D for the fruitless next few Blackberry releases. Blackberry marketshare would zero out in just 6 short years. iPhone continued a nice climb over the past 8 years. But Android sales are now in the billions per year. Ultimately the blackberry, to quote Time a “failure to keep up with Apple and Google was a consequence of errors in its strategy and vision.” If you had to net-net that, touch vs menus was a substantial part of that. By 2017 the Android and iOS marketshare was a combined 99.6%. In 2013, now Google CEO, Sundar Pichai took on Android when Andy Rubin was embroiled in sexual harassment charges and now acts as CEO of Playground Global, an incubator for hardware startups. The open source nature of Android and it being ready to fit into a device from manufacturers like HTC led to advancements that inspired and were inspired by the iPhone leading us to the state we're in today. Let's look at the released per year and per innovation: * 1.0, API 1, 2008: Include early Google apps like Gmail, Maps, Calendar, of course a web browser, a media player, and YouTube * 1.1 came in February the next year and was code named Petit Four * 1.5 Cupcake, 2009: Gave us on an-screen keyboard and third-party widgets then apps on the Android Market, now known as the Google Play Store. Thus came the HTC Dream. Open source everything. * 1.6 Donut, 2009: Customizeable screen sizes and resolution, CDMA support. And the short-lived Dell Streak! Because of this resolution we got the joy of learning all about the tablet. Oh, and Universal Search and more emphasis on battery usage! * 2.0 Eclair, 2009: The advent of the Motorola Droid, turn by turn navigation, real time traffic, live wallpapers, speech to text. But the pinch to zoom from iOS sparked a war with Apple.We also got the ability to limit accounts. Oh, new camera modes that would have impressed even George Eastman, and Bluetooth 2.1 support. * 2.2 Froyo, four months later in 2010 came Froyo, with under-the-hood tuning, voice actions, Flash support, something Apple has never had. And here came the HTC Incredible S as well as one of the most mobile devices ever built: The Samsung Galaxy S2. This was also the first hotspot option and we got 3G and better LCDs. That whole tethering, it took a year for iPhone to copy that. * 2.3 Gingerbread: With 2010 came Gingerbread. The green from the robot came into the Gingerbread with the black and green motif moving front and center. More sensors, NFC, a new download manager, copy and paste got better, * 3.0 Honeycomb, 2011. The most important thing was when Matias Duarte showed up and reinvented the Android UI. The holographic design traded out the green and blue and gave you more screen space. This kicked off a permanet overhaul and brought a card-UI for recent apps. Enter the Galaxy S9 and the Huawei Mate 2. * 4.0 Ice Cream Sandwich, later in 2011 - Duarte's designs started really taking hold. For starters, let's get rid of buttons. THat's important and has been a critical change for other devices as well. We Reunited tablets and phones with a single vision. On screen buttons, brought the card-like appearance into app switching. Smarter swiping, added swiping to dismiss, which changed everything for how we handle email and texts with gestures. You can thank this design for Tinder. * 4.1 to 4.3 Jelly Bean, 2012: Added some sweet sweet fine tuning to the foundational elements from Ice Cream Sandwich. Google Now that was supposed to give us predictive intelligence, interactive notifications, expanded voice search, advanced search, sill with the card-based everything now for results. We also got multiuser support for tablets. And the Android Quick Settings pane. We also got widgets on the lock screen - but those are a privacy nightmare and didn't last for long. Automatic widget resizing, wireless display projection support, restrict profiles on multiple user accounts, making it a great parent device. Enter the Nexus 10. AND TWO FINGER DOWN SWIPES. * 4.4 KitKat, in 2013 ended the era of a dark screen, lighter screens and neutral highlights moved in. I mean, Matrix was way before that after all. OK, Google showed up. Furthering the competition with Apple and Siri. Hands-free activation. A panel on the home screen, and a stand-alone launcher. AND EMOJIS ON THE KEYBOARD. Increased NFC security. * 5. Lollipop came in 2014 bringing 64 bit, Bluetooth Low Energy, flatter interface, But more importantly, we got annual releases like iOS. * 6: Marshmallow, 2015 gave us doze mode, sticking it to iPhone by even more battery saving features. App security and prompts to grant apps access to resources like the camera and phone were . The Nexus 5x and 6P ports brought fingerprint scanners and USB-C. * 7: Nougat in 2016 gave us quick app switching, a different lock screen and home screen wallpaper, split-screen multitasking, and gender/race-centric emojis. * 8: Oreo in 2017 gave us floating video windows, which got kinda' cool once app makers started adding support in their apps for it. We also got a new file browser, which came to iOS in 2019. And more battery enhancements with prettied up battery menus. Oh, and notification dots on app icons, borrowed from Apple. * 9: Pie in 2018 brought notch support, navigations that were similar to those from the iPhone X adopting to a soon-to-be bezel-free world. And of course, the battery continues to improve. This brings us into the world of the Pixel 3. * 10, Likely some timed in 2019 While the initial release of Android shipped with the Linux 2.1 kernel, that has been updated as appropriate over the years with, 3 in Ice Cream Sandwich, and version 4 in Nougat. Every release of android tends to have an increment in the Linux kernel. Now, Android is open source. So how does Google make money? Let's start with what Google does best. Advertising. Google makes a few cents every time you click on an ad in an advertisement in messages or web pages or any other little spot they've managed to drop an ad in there. Then there's the Google Play Store. Apple makes 70% more revenue from apps than Android, despite the fact that Android apps have twice the number of installs. The old adage is if you don't pay for a product, you are the product. I don't tend to think Google goes overboard with all that, though. And Google is probably keeping Caterpillar in business just to buy big enough equipment to move their gold bars from one building to the next on campus. Any time someone's making money, lots of other people wanna taste. Like Oracle, who owns a lot of open source components used in Android. And the competition between iOS and Android makes both products better for consumers! Now look out for Android Auto, Android Things, Android TV, Chrome OS, the Google Assistant and others - given that other types of vendors can make use of Google's open source offerings to cut R&D costs and get to market faster! But more importantly, Android has contributed substantially to the rise of ubiquitious computing despite how much money you have. I like to think the long-term impact of such a democratization of Mobility and the Internet will make the world a little less idiocracy and a little more wikipedia. Thank you so very much for tuning into another episode of the History of Computing Podcast. We're lucky to have you. Have a great day!

The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years. In the first quarter of 2019, 48.96% of all U.S. Google searches captured by Jumpshot ended without a click, an increase of 12% from the first quarter of 2016. The data also showed that, in the first quarter of 2019, 41.45% of Google searches resulted in organic clicks to non-Google sites and 5.9% of searches ended with the user heading to another Google-owned web site. When looking at just the searches that resulted in a click, 12% went to Google-owned sites. There are a few definitions for universal search on the web, but I prefer hearing it from the horse’s mouth on things like this. While Google hasn’t given a strict definition that I know of as to what universal search is from an SEO standpoint, they have used the following definition in their Search Appliance documentation. Google has released a statement on how it will handle song lyrics in search results following allegations that it stole content from Genius. Song lyrics in search results are sourced from third parties and going forward the sources will now be credited. 

The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years. In the first quarter of 2019, 48.96% of all U.S. Google searches captured by Jumpshot ended without a click, an increase of 12% from the first quarter of 2016. The data also showed that, in the first quarter of 2019, 41.45% of Google searches resulted in organic clicks to non-Google sites and 5.9% of searches ended with the user heading to another Google-owned web site. When looking at just the searches that resulted in a click, 12% went to Google-owned sites. There are a few definitions for universal search on the web, but I prefer hearing it from the horse's mouth on things like this. While Google hasn't given a strict definition that I know of as to what universal search is from an SEO standpoint, they have used the following definition in their Search Appliance documentation. Google has released a statement on how it will handle song lyrics in search results following allegations that it stole content from Genius. Song lyrics in search results are sourced from third parties and going forward the sources will now be credited. 

Die Universal Search gibt uns die Möglichkeit auf vielfältigen Wegen in den Suchergebnissen zu erscheinen. Allerdings bleibt normalen Websitebetreibern neben der Bildersuche kaum ein sekundärer Google-Index, in dem sie mitmischen können. News ist großen Redaktionen vorenthalten und wird primär über AMP (also Google) ausgespielt. Maps ist nur für Firmen mit lokalem Geschäft spannend. Bisher blieb noch die Videosuche, die über SEO auch Klicks auf die Website brachte. Doch diese Ergebnisse sind ebenfalls rar geworden und neben Youtube gibt es kaum noch Videos in den Suchergebnissen. Was bleibt also von der Universal Search übrig für Websites?

Anne led off the hangout talking about Yelp. She mentioned using Yelp wifi to increase reviews. The jury is out on that as it has not been in long enough to evaluate it. The group went on to discuss the difference between the number of Yelp reviews in the US and Canada Google results. It seems far fewer are in Canadian results. Tim went on to add that Yelp is in many of his clients knowledge panels, to which, some others added they have the same problem. Tim was able to improve his Yelp visibility with a time consuming audit of Yelp reviews and he was kind enough to share some of the ways he was able to not only remove negative reviews on his clients but also get positive reviews for competitors removed. Steve was bringing on a new SEO client which turned the conversation to using co-occurrence analysis as a way to optimize a page. Terry discussed his method of using the top 10 results for a query as the record set for the analysis. The discussion then turned to using SEMrush to increase visibility and finding new audiences. Terry suggested that using Google Trends is a good way to discover new audiences because it measures interest across many industries. Next Tim discussed putting short videos on client sites. Terry continued the discussion discussing what the plans are for SEO Dojo Radio and how he has used Libsyn as a low cost host and distributor. Terry then went on to describe how a strong content strategy can utilize Video productions can be used for images, slide-shares and videos. The panel went on to discuss the Local SEO Ranking Factors post on Whitespark.ca. Terry mentioned that there was some information in the post on Googles guidelines for use of virtual offices that was misleading. Tim went on to discuss the use of the Service Area option which is a way to not disclose address. The panel went on to discuss some thoughts Terry had on changes in the blending of Universal Search results in particular. Next we discussed Building Links in Boring Industries. The consensus was that it comes down to the creativity of the SEO or marketer. Next Terry introduced a Post by Barry Adams Mobile SERP survival: Technical SEO checklist which brings the point home that a responsive design is not necessarily Mobile Friendly. We went on to Related Articles & Internal Linking: Will It Help Your SEO Results? where the consensus was that they can help if the articles are closely related, however, in most cases the choices made by plugins are not the best with the other issue being that often the images are not mobile friendly. The Hosts Terry Van Horne Dave Harry iTunes and the Dojo Radio iPhone App!  

Die Google Suche besteht schon lange nicht mehr nur aus Website-Ergebnissen. Als Universal Search Ergebnisse bezeichnet man die Integrationen anderer Google Suchprodukte wie Google News, die Bilderbuch oder Google Maps. Wer es hier in die Top-Ergebnisse schafft, bekommt viel Aufmerksamkeit durch die oft prominente Integration in die Websuchergebnisse. Ich zeige heute Beispiele aus dem Software- und Games-Bereich, die es teilweise schaffen, bei hunderten Keywords über die Universal Search gelistet zu werden. Welche Suchmodule sich für wen eignen und wo man auch heute noch gute Chancen hat, langfristig zu erscheinen, erkläre ich in der 239. Folge von #SEODRIVEN. Wie viele Universal Search Rankings hast Du? DEIN SEO CHECK KOSTENLOS: Wenn Du kostenlose SEO Tipps für Deine Website haben möchtest, dann reiche jetzt Deine Domain ein unter: https://digitaleffects.de/seocheck/ Über SEO-Driven: In SEO-Driven gebe ich, Christian B. Schmidt, praktische Tipps und erkläre die Erfolgsfaktoren in SEO und Online Marketing. Hier findest Du alle Folgen: https://www.cbschmidt.de/podcast/ Über Christian B. Schmidt: Ich optimiere seit 1998 Websites, berate seit 2005 Unternehmen im Online Marketing und gründete 2010 die SEO Agentur Digitaleffects. Mehr über mich findest Du hier: https://digitaleffects.de/ueber-uns/cbs-christian-b-schmidt/ Mehr von mir im Netz: https://www.facebook.com/cbschmidt.de/ https://youtube.com/subscription_center?add_user=cbschmidtde https://twitter.com/cbschmidt https://www.instagram.com/cbschmidt/ https://www.xing.com/profile/ChristianB_Schmidt https://www.linkedin.com/in/cbschmidt Vollständiges Impressum: https://digitaleffects.de/impressum/

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If you think search involves merely typing away keywords on a search engine and instantly arriving with relevant results, you’re wrong. Search is a science, and I’ve got Alton Duderstadt II on the show to tell us all about how search engines work and how to fully understand its complexities to make sure you rank and get the most traffic. Alton is President of Searchology, a company that offers online marketing services like SEO, pay per click, and online reputation management. In this podcast we discuss the following: How search involves various elements to produce different types of resultsHow understanding Universal Search allows you to pinpoint your target marketWhy SEO involves time and thought, and there is no silver bulletSEO vs. SEM, and which strategy works best for your businessThe various ways people search for informationHow to integrate Social Media with your marketing tacticsWhy listening and tracking is absolutely essential in online marketing Get ahead on the search game and tune in to this podcast today!

If you think search involves merely typing away keywords on a search engine and instantly arriving with relevant results, you’re wrong. Search is a science, and I’ve got Alton Duderstadt II on the show to tell us all about how search engines work and how to fully understand its complexities to make sure you rank and get the most traffic. Alton is President of Searchology, a company that offers online marketing services like SEO, pay per click, and online reputation management. In this podcast we discuss the following: How search involves various elements to produce different types of resultsHow understanding Universal Search allows you to pinpoint your target marketWhy SEO involves time and thought, and there is no silver bulletSEO vs. SEM, and which strategy works best for your businessThe various ways people search for informationHow to integrate Social Media with your marketing tacticsWhy listening and tracking is absolutely essential in online marketing Get ahead on the search game and tune in to this podcast today!

La evolución de Google hasta 2018: https://www.triunfacontublog.com/leccion/2-la-evolucion-google/ Puedes comprobar la evolución de tu blog y de cualquier dominio desde las herramientas SEO de la lección https://www.triunfacontublog.com/leccion/15-herramientas-seo-bloggers/ - Google Cambia - Google se funda en 1998 por Larry Page, Serguéi Brin - 2001 añaden la búsqueda de imágenes. - 2003 el primer gran cambio de Google llega en 2003 con “Florida”, que buscaba eliminar de los resultados las páginas que mostraban solo publicidad. - En 2004 llegó “Austin”, que intentaba impedir que se mostraran webs que repetían la misma palabra una y otra vez para posicionarse en los primeros puestos. - En 2007 se lanzó “Universal Search”, con el que se añadieron las pestañas de imágenes, noticias y vídeos. - “Suggest” en 2008 ayudó mucho a saber qué buscaba la gente. Se desarrolló el sistema predictivo que podemos usar hoy en día para crear títulos optimizados para SEO. Hay un capítulo dedicado a ello. - En 2009 “Vince”, con el que se premiaba a los buenos SEO de la época y a las marcas. - Ese mismo año llegó “Caffeine”, que mejoró el tiempo de indexación (lo que tarda Google en mostrar nuevas páginas en sus resultados). - El conocido “Panda” llegó en 2011 y posteriormente tendría diferentes versiones. Principalmente penalizaba contenido copiado, premiando el contenido original de calidad. Hoy siguen apareciendo nuevas versiones. - “Venice” apareció en 2012 y mejoró los resultados a nivel local, es decir, si buscas “restaurante chino” y estás en Madrid te aparearán los restaurantes chinos de Madrid. - También en 2012 llegó “Penguin”. Fue un año movidito para los que trabajamos el SEO. “Penguin” ha sido el más malo de la película. La creación de cientos de enlaces de baja calidad empezó a ser penalizado. La cantidad de enlaces hasta la fecha era un factor que indicaba a Google lo importante que era tu web. Pero Google lo empezó a penalizar, prefiriendo menos enlaces de mayor calidad. El llamado PageRank, o puntuación que daba Google a una web y del que te hablaré más adelante, ya era un factor muy importancia a tener en cuenta. - “Hummingbird” llegó en 2013 e hizo que Google aprendiera a interpretar el contenido de las búsquedas de forma semántica y a mejorar los resultados. “Pigeon” surgió en 2014 y se centró en mejorar “Venice” para ir un paso más allá y mostrar resultados apropiados para tu ubicación. Estaba muy orientado a búsquedas desde el móvil. - En 2015 se lanzó “Mobilegeddon”, un nuevo algoritmo que aumentaba a la importancia de la adaptación de las webs y blogs en todos los dispositivos móviles. “Phantom” también en 2015 se centra en la experiencia de usuario, es decir, cuánto tiempo está el usuario en una página, si navega mucho tiempo, si vuelve a lo largo del tiempo, si el diseño facilita la navegabilidad, si hay errores, si el contenido es bueno, si hay muchos anuncios, etc. - Este 2016 llegará “Penguin 4.0” que se basa en actualizaciones de los resultados de búsqueda en tiempo real, añadiendo penalizaciones y premiando páginas en unos segundos. Hasta ahora cuando te penalizaban tenías que esperar hasta un nuevo cambio de algoritmo para poder salir de la penalización. - 2017 Fred Update. Adiós webs con muchos anuncios ¿Qué aprendemos de esta evolución? Descubrimos qué le gusta a Google y a dónde quiere llegar. También vemos que los atajos no valen si queremos mantener nuestro blog bien posicionado durante más tiempo. 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- FBI May Not Be Allowed to Share San Bernardino iPhone 5c Hack — CBS: Source Says No Significant Info Found on San Bernardino iPhone - Mr. Sewell Goes to Washington (Again) - Apple Hires NFL Lobbyist Cynthia Hogan - Senators Release Official Draft of Compliance Act - Microsoft v. US Government Over Gag Orders and Data Requests - New Reference Spotted to macOS - CBS Added to Universal Search on Apple TV - Apple Launches Apps for Earth Promotion - Apple Launches Earth Day Lessons - Use offer code ken100 for $100-off Select Drobos at ! - Have you subscribed to EYE Chart Radio Yet? You should! ! - Power Mac OS Ken through Patreon at ! - Send me an email: or call (716)780-4080!

Part 2 of 2 in our Branding Your YouTube series! Engage, boost viewers and increase subscribers! Ana, Evin and Tatiana go over the necessary visual and textual content that you need for an impactful YouTube channel. Whether you are a business or an individual, this is a must listen! Titles of Videos: - Direct Method vs. Magazine Article Method f you are not great at creating catchy titles, try these: https://www.portent.com/tools/title-maker http://www.title-generator.com/ Description Content: It gets overlooked by the video itself. A great description can be very important though as it not only tells a viewer what the video is about but also YouTube itself when compiling search results. Note: YouTube will only show around the first 157 characters of your description in its search snippets and Google, slightly less in its Universal Search results. Make this first part of your description as engaging, and informative as possible. Video Thumbnails: YouTube will give you an option of choosing from 3 different stills that it pulled from the video. This can be handy but sometimes it is not always the best. There is no guarantee that those photos will be something that best represents the point you are trying to get across or are something engaging enough to garner attention. If the 3 choices do not meet the needs of the video, you are able to add your own image. There are a few options you can do at this point. Examples of creating and uploading your own thumbnails: Ex. 1 - https://www.youtube.com/results?search_query=Waverley+Knobs+Groundwork Ex. 2 - https://www.youtube.com/user/marieforleo Playlists: YouTube gives you the ability to create Playlists. This means you can create a method of grouping videos together. There are two fantastic benefits to this. Being Social: YouTube is not just a storage space for your videos or a search engine in order to find videos - it is a social media platform! Also, enjoy our surprise ending as we decided to have a bit of fun after wrapping up our 2 parter on YouTube branding! Want to learn more? Make sure to listen to Episode 16 (part 1) for information on: - Channel Name - Profile Image - Cover Page - Channel Trailer Recorded at Waverley Knobs of Boston, MA. For more information, please visit: http://www.waverleyknobs.com Lets get social! Facebook - http://www.facebook.com/waverleyknobs Twitter - http://www.twitter.com/waverleyknobs Instagram - http://www.instagram.com/waverleyknobs YouTube - http://www.youtube.com/c/waverleyknobs

- Just One Phone (and 12 Other Devices) - Ted Lieu Formally Asks FBI to Knock It Off - Reports: Bill Gates Sides with FBI on San Bernardino iPhone - Bill Gates: Bill Gates Does NOT (Necessarily) Side with FBI on San Bernardino iPhone - Piper Jaffray: Encryptapalooza2016mageddongate Will Not Hurt Apple Brand - Kantar Worldpanel ComTech Sees Smartphone Saturation - Adobe Study Shows Phablets Slowing Tablet Growth - Fourth-Gen Apple TV Gets “Not on This Apple TV” Option to Find Missing Apps - Disney and ABC Added to Universal Search for Fourth-Gen Apple TV - PBS Launching 24-Hour “PBS Kids” Streaming Service - Beats 1 to Stream Concert by The 1975 on Thursday - Have you subscribed to EYE Chart Radio Yet? You should! ! - Get your guard up with ProXPN - Save with Offer Code osken at - Power Mac OS Ken through Patreon at ! - Send me an email: or call (716)780-4080!

BHL: Geek Nerd Tech -- In this episode Black Hollywood Live hosts Derrial Christon and Courtney Stewart discuss news for the week of October 23rd. Facebook announces “Universal Search’...time to check your security settings, YouTube launches subscription service, YouTube Red, Instagram releases new app for mini video loops, Can Twitter make Moments the future of news? Pandora and record labels reach $90M settlement. These two companies plan to combine the internet of things with music and sports, Alphabet now has 6 different products with 1 Billion users each. An etiquette guide to Apple’s newest emoji’s. Apple’s new solar project to slash over 20M tons of emissions. Itty-bitty satellites could carry your experiments to space. Domino’s just unveiled a radical pizza delivery car. ‘Back To The Future Day” which technologies we came closest to making. Watch BB-8’s reaction to the new Star Wars: The Force Awakens Trailer.‘Steve Jobs’ Release & Review

Matt Cutts announces manual action detail in Google Webmaster Tools and in his latest video states links in Widgets must be no-followed Twitter now uses Universal Search; Ross discusses the release of the How to Setup Google Authorship: The Unofficial Manual released. How Google Enlisted Bloggers to Spread the Word About Moto X; Google Updates Page Speed Tool/ PageSpeed Insights.

Matt Cutts announces manual action detail in Google Webmaster Tools and in his latest video states links in Widgets must be no-followed Twitter now uses Universal Search; Ross discusses the release of the How to Setup Google Authorship: The Unofficial Manual released. How Google Enlisted Bloggers to Spread the Word About Moto X; Google Updates Page Speed Tool/ PageSpeed Insights.

Matt Cutts announces manual action detail in Google Webmaster Tools and in his latest video states links in Widgets must be no-followed Twitter now uses Universal Search; Ross discusses the release of the How to Setup Google Authorship: The Unofficial Manual released. How Google Enlisted Bloggers to Spread the Word About Moto X; Google Updates Page Speed Tool/ PageSpeed Insights.

In this podcast we discuss WP-Ecommerce solutions specifically WP-Ecommerce and the horrible experience we have had with this product and support for this product. We also discuss Universal Search and how it changes SEO. Finally we discuss reviews and specifically Yelp reviews and how these reviews can affect your SEO efforts. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .

In this podcast we discuss WP-Ecommerce solutions specifically WP-Ecommerce and the horrible experience we have had with this product and support for this product. We also discuss Universal Search and how it changes SEO. Finally we discuss reviews and specifically Yelp reviews and how these reviews can affect your SEO efforts. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .

In this episode we discuss using Facebook pages for SEO answering the questions "Should I create a facebook fan page?". We also discuss Universal Search and its impact on SEO and Internet Marketing. Visit the Facebook Internet Marketing Page . Get a Free Internet Marketing SEO Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. E-Webstyle is the proud host of the this Search Engine Optimization Podcast.WC8EMKKW2QVT

In this episode we discuss using Facebook pages for SEO answering the questions "Should I create a facebook fan page?". We also discuss Universal Search and its impact on SEO and Internet Marketing. Visit the Facebook Internet Marketing Page . Get a Free Internet Marketing SEO Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. E-Webstyle is the proud host of the this Search Engine Optimization Podcast.WC8EMKKW2QVT

http://www.mediawhizsearch.comWebmaster Radio's Audio Interview Of Adam Riff From MediaWhiz Search To Get His Opinion On The Future Of Universal Search, Conducted At Search Engine Strategies Conference And Expo In New York, New York.

Universal Search is a massive change. It’s set to revolutionise how websites are designed and what content they contain. It will ultimately make a huge difference to the way your company markets itself on the web.

Universal Search is a massive change. It’s set to revolutionise how websites are designed and what content they contain. It will ultimately make a huge difference to the way your company markets itself on the web.

Welcome to episode #96 of Six Pixels Of Separation - The Twist Image Podcast. There a little flub at the beginning of the recording. I hit the pause button and didn't unpause (it's an ugly story, and you don't want to hear about it). That being said, tons of great content with call-ins about how the show can evolve and a conversation around why Search and Search Engine Optimization is changing, and what you need to know about it. There's lots of other goodies as well. My energy was high, so the talking is fast. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #96 - Host: Mitch Joel. Running time: 39:41. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1350 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #9 featuring Beth Lisick. Beth's new book is: Helping Me Help Myself - One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. IAB Social Media Marketing Full-Day Seminar: Vancouver, British Columbia – March 28th, 2008. Audio Comment - Allie Osmar – The Creative Career. Audio Comment – Scarborough Dude – dicksnjanes Podcast. New Podcast - Hugh And The Rabbi – with Hugh MacLeod (gapingvoid) and Pinny Gniwisch (Ice.com). Thoughts on Universal Search and Google. Audio Comment – Macedonia – Radio BSOST. Six Points of Separation – Six Ways To Prime Your Website For Universal Search: 1. Title. 2. Keywords. 3. Names. 4. Links. 5. Tags. 6. New stuff. 7. Distribution. Music from the Podsafe Music Network:  New Leaf – ‘Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #96 - Host: Mitch Joel. Tags: advertising allie osmar beth lisick blog blogging business creative career dicksnjanes digital marketing facebook foreword thinking gapingvoid google harpercollins canada hugh and the rabbi hugh macleod iab canada ice interactive advertising bureau itunes macedonia marketing motivational books new leaf online social network online video pinny gniwisch podcast podcasting podsafe music network radio bsost scarborough dude six pixels of separation social media marketing social media marketing seminar twist image universal search vancouver youtube

Welcome to episode #56 of Six Pixels Of Separation - The Twist Image Podcast. There are some great learnings from Search Engine Strategies Toronto, CaseCamp Toronto and two sessions of the IAB Canada - Interactive Advertising Bureau - Social Media Marketing Seminar along with some audio comments and a special Six Points of Separation on Podcasting. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #56 - Host: Mitch Joel. - Running time: 53:06. - Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. - Please send in questions, comments, suggestions - mitch@twistimage.com. - Hello from Beautiful Montreal. - Subscribe over at iTunes. - Comments are now live on the Blog - sixpixels.com/blog. - New Facebook Group - Six Pixels of Separation Podcast Society - please join (we have close to four hundred members). - Information overload? - Feedback from a walk in the country. - Search Engine Strategies Toronto reflections. - Impact of universal search. - No Control or Know Control. - IAB Canada - Social Media Marketing Seminar: - Montreal (June 11th, 2007) Toronto (June 13th, 2007), Vancouver (June 20th, 2007) and Halifax (June 27th, 2007). - Podcasters Across Borders - June 22, 23 and 24th in Kingston, Ontario. - Greenfields Report - Bernard Goldbach - Podcasting.ie. - Audio Comment - Bobby Hewitt - Creative Thirst. - Audio Comment - Marko Kulik - Pets.ca - Photography.ca. - Audio Comment - Bryan "Bryper" Person - New Comm Road. - Six Points of Separation - Six Points On How To Podcast. This topic was suggested by Jay Berkowitz (Ten Golden Rules) via the Facebook Group - Six Pixels Of Separation Podcast Society. 1. Format. 2. Hardware. 3. Software. 4. Blog. 5. Directories. 6. Marketing and PR. - Six Pounds of Sound Theme - Jay Berkowitz - Ten Golden Rules Podsafe Music Network - Mean Gene Kelton & The Die Hards. - Six Pounds of Sound - music from C.C. Chapman of Managing The Gray, Accident Hash, One Guy's Thoughts and U-Turn Café. - bill - "Kiss The Stone". Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #56 - Host: Mitch Joel.

In this show we chatted about Google’s new Universal Search approach. Microsoft is set to buy Chris Boggs’ company, Avenue A/Razorfish. Google is shutting down AdSense arbitrage MFAs. Google launched hot trends, and we also talked about SEO, linking, anchor text, ip stuff and 301 redirects. Plus we discussed other stories involving Google, Yahoo, Ask.com and Live.com.