Podcasts about louisville gals real estate blog

Today we're going to talk about whether probate properties need court approval to be sold, and how to handle the current problem tenant residing in the property. This question was from a person new to probate who was both an agent and an investor. She was trying to help the seller who inherited the property but was stumped by how to proceed with this unusual and very sticky situation.   Here's the situation in a nutshell: The seller inherited a property with a non-paying tenant who also happened to be a relative. To make things even worse, the tenant refused to let the new owner into the condominium for inspection or to show the property so it could be sold. The new owner was reluctant to evict the relative but found himself in a really uncomfortable position. He inherited a property he couldn't even enter and was getting no rent on the property.    What would you do in this situation?     Listen in to hear more about what I had to say.     [00:00 - 02:33] - Opening & Question Overview Question comes from real estate investor & realtor, wants to purchase inherited duplex One unit occupied by problematic non-paying tenant who is a family member Asks if court approval is needed beyond typical probate court   [02:34 - 04:19] - Tenant Issues & Offer Considerations Tenant not paying rent, only utilities, refused $700 cash for keys offer Not allowing showings or access to property Should factor in lower offer price & costs for repairs   [04:20 - 05:56] - Probate Court Approval Process Requires probate court approval but standard, no special approvals Attorney can provide proper contract language on closing timeline Good to know local state laws, can have small regional differences   [05:57 - 07:27] - Financial Impacts & Offer Adjustments Estimate 4-6 months before re-renting: eviction, clean up, repairs Factor in costs for lost rents during this period Adjust offer price accordingly   [07:26 - 10:07] - Closing Tips Don't reveal as owner to tenant, pose as property manager instead Check local laws, get probate investing starter kit & resources   Resources Mentioned in this show: FREEBIE: Probate Investing Starter Kit    Probate Investing Simplified Course            Key Quote: "I would tell the seller that unless I could see the unit, I would have to assume that it's trashed” - Sharon Vornholt   WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I have a great show for you today. My guest is Dan Toback and you're going to get some tips on how to 10x your wholesaling business. These are the same things he uses in his own business. Now if you aren't a wholesaler, this show is still for you. Dan is an expert when it comes to talking to sellers in a way that builds trust and rapport, he has a rock-solid follow-up process, and he'll go deep into some of the systems and processes he uses in his own successful real estate investing business.   [00:00 - 11:14] - Building Your Local Brand and Reputation Represent yourself as a friendly neighborhood buyer, not a big hedge fund Adopt a friendly culture in your interactions and marketing [11:14 - 18:20] - Leveraging Direct Mail Marketing Can be expensive but effective. Start small with handwritten letters if needed. Focuses on motivated sellers who call you. [18:20 - 24:35] - Qualifying Leads Over the Phone Build rapport and get to know the seller Understand their motivation for selling Confirm decision makers will be present [24:35 - 38:00] - Hiring for Culture Over Skills Can train skills but not personality and character Want people interested in solving problems over just the money [38:00 - 55:30] - Using Home Inspections and Standing Out Worth the small investment even for cash buyers Gives you justification to renegotiate if needed Don't just compete on price - be uniquely different   Resources Mentioned: REI Freedom Facebook Group  Discount Code For Coaching with Dan: Probate Queen Probate Course Freebie: Probate Investing Simplified   CRM (there's a free version)     Book Mentioned: “Get Different" by Mike Michalowicz   Key Quote: “If I can do it, You can do it. I wasn't naturally a good salesperson.” - Dan Toback   WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today I have some easy-to-implement tips on how to set your business up for success in the new year. We have a little less than 8 weeks left in this year which is plenty of time to complete some of those unfinished goals.  Each new year is an exciting time for a fresh start. Here are 6 tips to help you finish the year strong.   [00:00 - 02:47] - Do a “Look Back” on the Year Look back at the goals you set 12 months ago and evaluate your progress Consider letting go of things that are no longer serving your business [02:48 - 04:15] - Plan the Rest of the Year and Put it on a Calendar Make a plan for the rest of the year in broad terms, then niche down Put action steps and time blocks on your calendar to stay focused [04:16 - 05:59] - Evaluate and Adjust Your Marketing Keep marketing throughout the holiday season when others may drop out Look back at marketing strategies - what's working, what's not? [06:00 - 10:07] - Start Thinking About Next Year's Goals Have no more than 3-4 big goals, including a stretch goal [10:08 - 13:39] - Analyze Your Business's Profit Opportunities Make sure you're wholesaling deals that don't fit your model Add more off-market deals like probates, pre-foreclosures etc. [13:40 -15:09] - Make Personal Development a Priority Invest in a mentor or coach to accelerate your progress Commit to personal growth and moving outside your comfort zone   Resources Mentioned: Louisville Gal's Real Estate Blog Let's Talk Real Estate Investing Podcast – How the Silver Tsunami Creates Massive Opportunity for Real Estate Investors Probate Investing Simplified Course FREEBIE: The Probate Investing Starter Kit   Books Mentioned: The 12-Week Year by Brian Moran The One Thing by Gary Keller and Jay Papasan   Key Quote: "I believe that you should never end a year the exact same person as you were when the year began” - Sharon Vornholt   WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!  

Today you're going to learn how to invest in real estate using none of your own money and no JV partners. My guests are Mel and Dave Dupis, creative funding experts who have a mix of all types of commercial and residential properties. We will also dive into scaling your business, exit strategies, mindset and so much more. [00:00 - 06:54] - Mel and Dave's Intro to Real Estate Started out working multiple jobs and buying properties traditionally Discovered they couldn't grow quickly enough saving for down payments Interviewed successful real estate investors and created a plan [06:55 - 22:32] - Types of Creative Financing Strategies Favorites are seller financing (carry backs) and using self-directed retirement funds Seller financing allows flexibility to meet seller's needs in exchange for purchase financing Self-directed IRAs / 401Ks can be used to fund real estate purchases Promissory notes help cover deposits, down payments, rehabs, and closing costs [22:33 - 31:34] - Building the Right Real Estate Team Property managers are key for finding pocket listings from sellers Investor-focused real estate agents understand numbers and creative finance Ask probing questions to vet real estate team members' experience Managed their own properties at first to understand property management [31:35 - 36:14] - Buying International Real Estate They've purchased properties in the U.S., Canada, Costa Rica using creative financing With the right team, can quarterback international deals from anywhere Made over $100K on a Costa Rica deal with no money down [36:15 - 46:26] - Avoiding Common Investor Mistakes Don't overspend or inflate lifestyle before long-term wealth is built Prioritize property purchases over luxuries in beginning Have a budget and savings buffer for unexpected expenses Maintain oversight and understanding even with property managers   Get In Touch With Mel & Dave: Website YouTube Facebook Instagram LinkedIn TikTok   Key Quotes: “If ever something happens, we'll sell our house before we don't pay back an investor because we can always buy a house, but we can never buy back our reputation.” - Dave Dupis   "We were literally trading our time for money, and although the book didn't show us how to do it, it made us realize that we're doing it all wrong and that there's an easier way to do this." - Mel Dupis   WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn   Or you can send me an email at sharon@sharonvornholt.com    Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes, or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!  

Today, Sharon Vornholt joins us to highlight probates and the top-tier benefits you and sellers can maximize. Press the play button to learn how to get started in this niche, get off-market deals using excellent direct mail campaigns, plus more tips on making an impact with your investments!     Key takeaways to listen for How to reach out to probate leads using direct mailing effectively Why agents and investors should look more into probate deals An expert's tip on building your motivated seller list Sharon's personal buy box when looking for properties The most important thing to consider when probate investing     Resources Google  Get Different by Mike Michalowicz | Kindle and Hardcover The Pumpkin Plan by Mike Michalowicz | Kindle and Hardcover  Profit First by Mike Michalowicz | Kindle and Hardcover     About Sharon Vornholt  Sharon has been a full-time real estate investor in the industry since 1998. Today,  she specializes in probate investing and helps investors and agents navigate the niche, customize marketing plans, and source a never-ending supply of leads. Sharon is a real estate and business coach with expertise in marketing and branding. She founded Probate Investing Simplified and the Louisville Gals Real Estate Blog. Sharon also hosts the Let's Talk Real Estate Investing podcast.      Connect with Sharon Website: Louisville Gals Real Estate Blog | Probate Investing Simplified Podcast: Let's Talk Real Estate Investing | ‎Apple Podcasts and Spotify     Connect with Us Ready to level up your real estate game? Take action now to access exclusive resources, live events, and valuable insights from our experts:   1. BOOK A CALL: Visit our website at www.sendmoreoffers.com to book a call today. Our team of real estate professionals is ready to provide personalized guidance and help you achieve your investment goals.   2. JOIN OUR FREE FACEBOOK GROUP: Don't miss out on exclusive live events, networking opportunities, and valuable discussions. Simply search for "Send More Offers" on Facebook and hit the "Join" button. www.facebook.com/groups/sendmoreoffers   3. SUBSCRIBE TO OUR YOUTUBE CHANNEL: Gain access to full video interviews, expert tips, and in-depth analyses by subscribing to our dynamic YouTube channel. Stay up to date with the latest trends and strategies in real estate investing. Subscribe now at https://www.youtube.com/@sendmoreoffers   4. FOLLOW US ON INSTAGRAM & TIKTOK: Stay connected and motivated by following us Socially! Get daily doses of inspiration, success stories, and valuable insights by following @sendmoreoffers. Join our community and be part of the conversation!   Remember, success in real estate investing starts with taking action. Visit our website, join our Facebook group, subscribe to our YouTube channel, and follow us on Instagram today. Let's achieve your real estate goals together!

Today's show is specifically for brokers, Realtors, and investor/agents.  I want to show you how you can tap into an endless stream of motivated seller leads with probate properties. You will learn exactly how this once-in-a-lifetime event known as the “Silver Tsunami” will allow you to do this consistently over the next two decades. Probates have always been my number one source of leads. These leads are hidden gems. You will also learn how easy it is for you to become known as a probate expert in your area so that you can better serve your clients.  There is a link below to the longer podcast about the "Silver Tsunami" so be sure to check it out. Those statistics are eye opening!   [00:00 - 03:58] - What is the “Silver Tsunami”? The "Silver Tsunami" refers to the aging baby boomer generation Huge opportunity for real estate agents, brokers, and investors [03:59 - 05:25] - Capitalizing on the "Silver Tsunami" Why now is the time to become an expert in probates Key statistics on the size of the baby boomer population The peak of the "Silver Tsunami" expected between 2037-2044 [05:26 - 08:09] - Understanding the Probate Process Probate properties will likely be higher-quality homes Overview of what happens when a property enters probate Many surviving spouses will eventually sell and move [08:10 - 12:07] - Becoming the Probate Expert Probate Investing Simplified teaches the probate process and marketing Tips for marketing to probate sellers as a real estate agent Probate leads are guaranteed consistently, unaffected by markets Opportunity to establish yourself as the go-to probate expert   Resources Mentioned: Freebie: Probate Investing Starter Kit Probate Investing Simplified Course  The Silver Tsunami Podcast Episode  Louisville Gal's Real Estate Blog   Key Quotes: "The next 15 to 20 years for anyone working in real estate, they truly will have a once in a lifetime opportunity to benefit from this changing demographic." - Sharon Vornholt "With probates, you are guaranteed a steady stream of leads month after month, year after year. These leads are completely unaffected by market conditions." - Sharon Vornholt   WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is veteran real estate investor Matt Larson. Matt is a full-time real estate investor with 17 years of experience who invests in multiple markets. He has done over 4,000 real estate transactions. Matt currently uses VAs to run this large-scale real estate investing business, but it wasn't always that way. At one point, like so many businesses, he had a pretty big staff that was a cash-eating machine.   Listen in as Matt talks about how he has systematized his business, so it requires very little of his time. You'll also hear about all the ups and downs of his journey, including what happened in the real estate crash in 2008 (and how he came back even more significant than before). This is one podcast you don't want to miss!   [00:00 - 07:23] From Discouragement to Creating Real Estate Education Matt shares how he got into real estate investing In 2008, he left his job to focus on real estate and by 2013, had 450 properties in his portfolio   [07:24 - 14:47] How Sitting in the Room with Influencers Changed One Entrepreneur's Mindset Around Business Social media have made everybody an influencer, but 95% of it is not real It is possible to run a business virtually without effort and without walking a house for 7-8 years Single-family homes are attractive because everyone needs a place to live VAs hired for their core values and skills required for single-family homes   [14:48 - 23:30] Replacing a Full Staff with VAs  Acquisition salespeople are creative people, while lead managers are detail-oriented and organized thinkers When a lead comes in, the lead manager reviews all the notes in the CRM, runs comps, and determines the maximum offer price Team leads, and managers are paid 10 to 12 an hour, while acquisitions VAs are paid ten an hour plus a bonus for every closed deal   [23:31 - 28:06] Using Discretion and Lead Stacking to Grow Portfolio Americans use discretion, which is the enemy of duplication The strategy was to buy low, rent high, and sell at the top of the market for a profit The lead stacking strategy is to focus on high equity non-owner occupied and vacant non-owner occupied lists Track KPIs closely and buy new lists every week as old ones age   [28:07 - 34:40] 5 Years to Financial Success Focus on refreshing data and running two lists that will outperform Run aggressive follow-up sequences for leads Follow up with emails, texts, and phone calls Customize follow-up sequences for different motivation types   [35:41 - 38:50] Closing Segment Final words from Matt Connect with Matt through the links below!     Quotes:   "If you find the right talent, hire A players, you can teach them anything. All these things we do are skills that can be taught." - Matt Larson   "The Filipinos of today are like the 1950s Americans. They're very hardworking. They want a long-term career. They want to work for somebody for a while. They don't want a job hop." - Matt Larson   "Discretion is the enemy of duplication. I like the VAs because they do not use discretion; they're robotic, and you give them a video or written process, and they follow it to a T." - Matt Larson     Connect with Matt! Website Facebook Instagram YouTube TikTok     WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!  

There are a lot of misconceptions about probate investing that hold real estate investors back from adding this very lucrative niche to their existing businesses. Today, I will address those with my "7 Truths About Probate Investing" post.   Let me ask you this: Would you be interested in adding a half dozen (or more) deals to your business in the next twelve months? Is there anyone that would say no?   Listen into this short episode, and let's bust some of those myths that might be holding you back from working with probates.    [00:00 - 09:35] The Secrets of Probate Investing Investors often think the probate process is complicated when in reality, it's pretty straightforward You don't need to know a lot of legal stuff There is a never-ending source of leads that will fuel your business for years to come Investors help folks, not take advantage of them The goal is to create a win-win situation for everyone involved When it comes to the sale of the property in the estate, you need to understand that they have to sell the property It won't take too long to become a probate investing expert    [09:36 - 12:23] Become an Expert in a Few Weeks Check out the links below Final words     Quotes:   "The truth of the matter is it's pretty easy. If you put in a few weeks and you're dedicated to the process, and you understand the mindset around this whole process, you can become an expert in probes in a matter of a few weeks." - Sharon Vornholt   "The goal with probates is no different than the goal for any other deal. You are looking to create a win-win for everyone." - Sharon Vornholt     Resources mentioned: Probate Investing Simplified Course Freebie: Probate Investing Starter Kit  How the Silver Tsunami Creates Massive Opportunity for Real Estate Investors  Louisville Gal's Real Estate Blog      WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!      

My guest today is Brandon Bateman. Brandon's company specializes in online motivated seller lead generation for real estate investors through PPC, SEO, and Facebook Ads. Today, we will focus on how ads can generate leads for your real estate investing business and why working with an expert in the real estate investing niche is essential.   [00:00 - 07:04] Opening Segment Brandon's career and background His approach to marketing is based on a constant framework around innovation and improvement He focuses solely on how to make a fantastic product for real estate investors   [07:05 - 18:10] Unlocking the Secrets of Google PPC: How to Get Results with Ads Focusing on product and research and development is vital to success Track everything from ad clicks, forms, opportunities, contracts, etc. PPC is the act of paying for your ad to show up when somebody searches for your target keywords Targeting based on intent is highly predictive, more so than situational factors Real-time bidding was invented after the internet, where Google has 10,000 data points on each person, which advertisers use to determine the price of inventory Landing pages need to be designed properly to turn expensive traffic into leads   [18:11 - 25:46] Understanding Machine Learning and AI in Ad Platforms AI has been part of ad platforms for a long time, as it is better with numbers than language models Working with an agency that has the right amount of data can help shortcut the learning process Statistics can help understand if variance in results is due to random variation or actual performance difference   [25:47 - 32:04] Understanding PPC Targeting and Bidding Sample size over time will make performance and results the same thing To target in PPC, one needs to think about intent and use keywords and negative keywords Bidding affects targeting, so it's vital to buy clicks at the right price Automation rules can be set up with keywords to leave out specific people or add certain people   [32:05 - 36:06] What You Need to Know to Double Your Lead Generation 15% of searches on Google are unique and have never been searched before Working with an agency is recommended for scaling up lead generation Focus on return on investment, not just leads Data is more important than the person running campaigns   [36:07 - 39:43] Closing Segment     Quotes:   "It's not going to be someone that one day cracked the code on how to swim fast, and they've just been doing it ever since. It's going to be the person that's consistently been putting in the effort." - Brandon Bateman   "It's not actually smart. It's just capable of learning. That is machine learning. And that's a huge breakthrough in technology right now. Machines can make themselves smarter over time." - Brandon Bateman   "There's no such thing as a bad click. There's only a bad bid. Because if you pay the right price for something, then you win." - Brandon Bateman   "It's not about the person running it. It's about the data behind what they're doing." - Brandon Bateman     Connect with Brandon! Website: www.BatemanCollective.com  Email: Brandon@Batemancollective.com      WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!  

In today's show, you will discover how to buy and wholesale MLS properties with rent to own. This strategy gives folks who can't qualify for a traditional mortgage today a path to home ownership. This is a true helping hand for some potential homeowners. Listen in as Adam Zach dives into his unique business model for helping these folks.   [00:00 - 07:19] Opening Segment Introducing Adam to the show His rent-to-own strategy was a pivot idea from fixing and flipping properties, day trading, and starting his own business Banks have private mortgage insurance for FHA loans which he couldn't get but he found three companies that offer rent coverage insurance   [07:20 - 12:34] Unlocking Financial Opportunities for Self-Employed Home Buyers Insurance can be placed on any single-family home or apartment with a corresponding premium amount Renters pay a monthly fee of 3,000 and get 300 back as rent credit towards the purchase price of 320,000 Real estate agents can use this as a financial tool to help clients who are self-employed or whose deals are about to fall through   [12:35 - 22:51] Buying Homes Virtually and Providing Investors with Cash Flow Investing virtually across the United States, with a focus on the Midwest to Southeast If a tenant-buyer cannot exercise their option, liquidation or finding another tenant-buyer is suggested Investors are taking on the risk of appreciation or shared appreciation   [22:52 - 30:17] A Three-Step Process to Get Creative and Succeed List existing homes for rent Buy homes contingent upon signed lease Find people first   [30:18 - 31:12] Closing Segment Connect with Adam through the links below   Quotes:   "If someone wanted to make an offer today on any property, And I had a contingent upon a signed lease, and the numbers worked for me, why wouldn't I close on that home?" - Adam Zach   "You can get a mortgage, you can get a rental, or you can rent to own. You can tell me no, and we would take no offense. Because I know that the last 12 people that we put in a home, no one else on planet earth could have gotten them into that home than our company." - Adam Zach   "The homes we're buying for people, we do not want the home back. This is their home. It's in our best interest and theirs to actually exercise and buy the option." - Adam Zach     Connect with Adam! Home Equity Partner: https://homeequitypartner.com/investors/  Engineering REI: https://engineeringrei.com/  LinkedIn: https://www.linkedin.com/in/adam-zach-pe-0000303b/  Facebook: https://www.facebook.com/ChessChief      WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn. Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!    

Real estate investors often wonder why they should bother with branding for their marketing campaigns. The short answer is that all of your marketing will work better if you have built a strong personal brand that carries your business forward. Your brand builds credibility, authority, and trust with potential clients and customers no matter what business you are in. Remember that marketing is how you get leads, but branding is why they choose you! When you couple a strong personal brand around a well-defined marketing campaign that is implemented consistently, you've got the magic formula.   [00:00 - 04:50] How to Market for Real Estate Investing Success Everyone has a story about how they became a real estate investor Branding is why people choose you, while marketing is how you get leads Consistency is vital in marketing Generate leads through direct mail, networking, other investors, and your website Content creation (video) is gold - showcase what you know about real estate Use MLS and other online sites like auction sites   [04:51 - 10:15] Making Your Brand Memorable Branding is more than just logos, colors, and fonts; it's how people feel about you Present a consistent personal brand in every interaction Build a robust online presence with a website, social media profiles, and content Tell your unique story in a memorable but short way Focus the conversation back on the other person to make yourself memorable     Quotes:   "Marketing is how you get leads, and branding is why they choose you." - Sharon Vornholt    "Branding, at its essence, is how people feel about you. It's this feeling you leave behind after you've interacted with them. Branding is what people say about you after you walk out of the room." - Sharon Vornholt      Need a Website? Click here to get the one I recommend.  Need a CRM? Click here to get the one I recommend.  Book: Get Different: Marketing that Can't Be Ignored by Mike Michalowicz     WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!  

It's a fact that you can grow your real estate investing business faster with partners when you find people who have skills you lack. Instead of trying to master everything, why not focus on what you do well and partner with someone who can fill the gaps?   That's exactly what today's guest, Ace Hagerty, did. Rather than try to do "all the things" and become a "jack of all trades," he found partners that could make his business grow faster than trying to do it alone.   Ace is a structural engineer and a Nashville-based real estate investor. He flipped his first house nine years ago. Since then, he's flipped over 200 houses and inspected thousands of residential and light commercial structures. Ace has a portfolio of long-term and short-term rentals and is currently developing from the ground up!   [00:33 - 07:42] Opening Segment Introducing Ace to the show He started out working as a laborer to gain exposure to how structures are put together Ace's first flip was a short sale deal that he split with his broker, netting them $90,000   [07:43 - 22:09] How to Accomplish Big Goals with the Help of Others When applying for loans, banks look more favorably on a history of successful projects Making mistakes when the stakes are small can save you from making big mistakes later Stick to areas of strength and find people to supplement weaknesses Form relationships by looking at how to be of service to people The importance of nurturing relationships on a personal level and believing in synchronicity   [22:10 - 34:41] Discovering Your Superpowers: How to Find Your Mission, Identity, and True Purpose in Life Chasing money or an idea like financial freedom will not get you there Be of service to people before expecting to receive anything, as it will come back tenfold Superpowers include the ability to focus; connect with people on a human level; discover who you are, what your mission is, and what your superpowers are   [34:42 - 46:12] How to Overcome Mindset Problems and Reclaim Your Power Ask yourself what you want in life, not what others want of you Leverage pain and pleasure to rewire your brain Use pattern interruptions to break old patterns The key to success is the 6 inches of real estate between our ears The more disciplined you are, the more freedom you have Daily habits and rituals help maintain focus and alignment   [46:13 - 48:40] Closing Segment Connect with Ace with the links below Final words     Quotes:   "Everything in life is so much more fun to do with other people. But at the same time, if you want to do something great, something way beyond what you could even possibly imagine doing yourself, that's when you need to find partners, people to share this with, go on this journey with." - Ace Hagerty   "If you live someone else's life or how they think you should, it could be your parents, it could be your family, it could be your community, you are going to be unhappy." - Ace Hagerty   "The more disciplined you are in your life, the more freedom you have." - Ace Hagerty     Connect with Ace through Facebook or Instagram, or visit his website at www.SuperheroByDesign.com. Also, check out his podcast, Superhero By Design.    Have Questions? You can reach out to Ace at this email: Email: ace@superherobydesign.com .   WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!    

My guest today is Brian Davis from SparkRental. He is a real estate investor, personal finance writer, and founder of SparkRental, with over two decades in the real estate and finance industries.   Brian has written for many publications, including Inman, US News, and BiggerPockets. He loves showing others how they can create their ideal lives through real estate investing and lifestyle design.  You will also learn about SparkRental's free landlord software tool, calculators, interactive maps, and more. There is a wealth of information on their site.   [00:01 - 07:31] Opening Segment Introducing Brian to the show He realized that if he had enough rental properties, he could potentially not work anymore How Brian got introduced to real estate   [07:32 - 14:06] From Buy-Renovate-Rent-Refinance to Investing Abroad Brian's first investing strategy was to buy, renovate, rent, refinance, and repeat Lower-end properties have hidden costs, such as higher turnover rates and more abuse of the property Investing club invests in different states, cities, sponsors, and types of property for diversification   [14:07 - 23:07] Investing with a Professional Commercial Real Estate Investor To replace income, one needs to calculate their investable net worth, savings rate, and fire ratio every month Financial independence does not mean one has to cover 100% of living expenses with passive income A combination of a stable job with good benefits and being self-employed can work well together   [23:08 - 32:19] Overcoming Language Barriers and Building a Global Business Living in UAE is bilingual in English and Arabic, making the language barrier a non issue SparkRental offers a real estate investment club, property management software, and education Earning income from anywhere in the world can be done through remote jobs or online business   [32:20 - 34:32] Closing Segment Connect with Brian through the links below Final words     Quotes:   "If you have enough rental properties, you could potentially not work anymore. The rental income could cover your living expenses." - Brian Davis   "You don't actually need to be financially independent. You don't have to be able to cover a hundred percent of your living expenses with passive income in order to start living your ideal lifestyle." - Brian Davis     Connect with Brian through Facebook, Twitter, or visit https://sparkrental.com/free. Join his group, Landlords, Real Estate Investors & Property Managers Hub.     WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn   Or you can send me an email at sharon@sharonvornholt.com    Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes, or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!  

Real estate investors are often asked to give a presentation and that can be for a number of reasons. You may be asked to speak in person at a REIA meeting or a local meetup, to a group of investors in an online meeting, or even as a guest on a podcast.    However, one of the most important times a real estate investor needs to know how to communicate effectively is when they are meeting with a private money lender. The person you are asking to put their trust in you by loaning you money isn't likely to do that if you can't clearly communicate the opportunity FOR THEM. They have to feel comfortable with you and your capabilities.   If you think about it, you are actually giving a type of presentation every time you talk to a motivated seller. Being able to communicate effectively is one of the most important skills real estate investors need.   My guest today is Brenden Kumarasamy, the founder of MasterTalk. Brenden is an expert on this topic, so be prepared to take some notes on these simple but effective tips to master your next talk. You can reach out to Brenden at the links below to learn more.   [00:01 - 07:25] Opening Segment Introducing Brenden to the show He coaches ambitious executives and entrepreneurs on how to become the top 1% of communicators in their industry Real estate investors need to know how to communicate effectively when meeting with a private money lender Posture and confidence are important when presenting to motivated sellers   [07:26 - 15:27] Mastering Presentations for Real Estate Investors Practicing the Random Word Exercise and Question Drill can help real estate investors become more proficient in their field When giving presentations, it's essential to take a step back and ask yourself what the outcome of the presentation should be The intention of the presentation should be tailored to the audience and goal, such as inspiring an audience or raising capital   [15:28 - 32:43] Tips for Taking Your Presentation to the Next Level Ask yourself if the speaking engagement is a good use of time Invest in the talk to get something out of it Use techniques like text campaigns, social media, and freebies to draw people in Write down a communication manifesto to be the best speaker at the conference Introductions and closings of speeches in real estate are often bad Focus on personal stories and your vision for the business when speaking Spend time on ending a speech, but keep it shorter if attending an event   [32:44 - 42:33] Closing Segment People will remember stories attached to a person's ideas, not the content itself Bridge trust with a personal story and build credibility  Focus on one thing at a time while coaching someone When raising capital, focus on selling the property     Quotes:   "My definition of communication is how do we convey an idea in a way that achieves a specific outcome for a specific audience." - Brenden Kumarasamy   "The goal is not to be great. The goal is to be the best speaker at the conference. So who do we need to be that person, and how much more money will we create? And in real estate, it is a lot of money." - Brenden Kumarasamy   "People will rarely remember the information that you share, but they'll always remember the stories attached to that person's idea." - Brenden Kumarasamy   Connect with Brenden through YouTube, LinkedIn, Instagram, or visit his website. http://rockstarcommunicator.com/     WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn   Or you can send me an email at sharon@sharonvornholt.com    Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes, or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!  

Do you have a system for following up after the seller says no to your offer? As many as 80% of your deals will likely come from follow-up. You know what they say; “The fortune is in the follow-up”. In this show, we will go over some of the ways you can set up follow-up systems. I will also tell you what two of my favorite follow-up ways are that you can use in your own business.   [00:01 - 04:18] Opening Segment • How to follow up after the seller says no • Understand the seller's motivation to solve their problem Focus on how you can solve the seller's most pressing problem • Nos are not final and complete nos   [04:19 - 08:42] Follow-Up is Key to Success • 80% of deals come from consistent follow-up • Stay top of mind so sellers remember you when they change their mind • Direct mail should be sent out every month If asked, take them off the list to avoid aggravation   [08:43 - 13:23] Following Up After a Rejected Offer • 80% of Americans don't answer the phone when an unknown caller calls • 95% of text messages are opened, and a large percentage of those will be responded to within 3 minutes • After making an offer, follow up daily for a couple of days and then every two to four or five days Check-in periodically after a few weeks to see if they have sold the property   [13:24 - 18:46] Closing Segment • Get different results with these two tips for consistent follow-up on property deals • Why you should send sellers a personal note or video Key Quotes:   "The fortune is in the follow-up, my friends.80% of your deals will come from consistent follow-up." - Sharon Vornholt   “Your goal as a real estate investor with marketing, with follow up, and with all the things around making offers in real estate is to have these people remember you.” - Sharon Vornholt   "People remember stories, so be memorable. There's just no way that you can go wrong with that." - Sharon Vornholt Resources Mentioned:   Bonjoro Probate Investing Simplified Course  Quick Start Marketing Plan Template Get Different: Marketing That Can't Be Ignored by Mike Michalowicz    WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com    Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!  

Burnout is a real thing for entrepreneurs, and real estate investors are no different. Today you'll get some practical tips for preventing burnout (or recovering from it if you are already there) from my guest, Sara Vatore.     Sara Vatore is a Somatic Coach and Peak Performance Coach. She supports leaders, entrepreneurs, and busy humans at the somatic (body) and energetic levels to expand their capacity to be in the flow of life and business with more ease. Sara works with athletes of all ages, performers, and high achievers to overcome blocks and fears, embody confidence, and access their potential.   [00:00 - 08:23] Opening Segment • Sara's experience as a high school guidance counselor, entrepreneur, and peak performance coach • How to overcome blocks and fears, embody confidence, and access your full potential • Helping people navigate fear or negative thinking and doubts Rewire the body to be aligned with how you want to feel   [08:24 - 16:37] How to Listen to Your Body and Prevent Overwhelming Stress • Fear of putting oneself out there can be done without overwhelm and burnout • Learning how the nervous system works is key to managing fear Mindset plays an important role in the mind-body connection • Overwhelming burnout can be prevented by listening to body cues   [16:38 - 25:21] Take Time for Self-Care • Taking large chunks of time off to focus on self-care is key The importance of scheduling regular times away from work and family to recalibrate • Get away four times a year alone, not work-related • Consider trying the Melt Method to calm your nervous system   [25:22 - 33:35] Understanding Why You Are Where You Are • Why slowing down can be hard for busy people • Lack of self-awareness is the biggest thing that prevents people from reaching their full potential • Money blocks, stories, and childhood conditioning are hard to change • How coaches can help people access the healing potentials of their bodies and clear blocks   [33:36 - 41:48] Closing Segment • People need to recognize that they need to hand off tasks to grow their business • Efficiency comes from your physiology, nervous system, and body working well Want to connect with Sara? Follow her on Instagram & Facebook. Head to her Peak Perform with Sara to perform your best when it counts the most!   Resources Mentioned in This Show: Website: Sara Vatore     Here is an article on burnout I wrote about burnout for BiggerPockets Just Click Here to Read...   Key Quotes:  “What we think in our brains physically has an impact on our bodies.” - Sara Vatore  “The main way to start to work and prevent burnout is to have a relationship with what your body is actually communicating.” - Sara Vatore   WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn. ** You can send me an email at sharon@sharonvornholt.com   **Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.  **Learn more about this podcast on iTunes or Stitcher.   -->> If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!       .  

Confused about choosing a real estate investing strategy? Today I have a reader question from someone that is trying to decide on an investing strategy. She thought that she needed to just “choose one.” Today I'm going over the pros and cons of the top 3 real estate investing strategies as well as why most investors have more than one strategy or skill set when it comes to their real estate investing business. It's definitely smart to have multiple exit strategies.   [00:00 - 04:18] Opening Segment • Understand the strategies and learn about them Become a master of one, but understand the rest • The importance of knowing your numbers when buying property   [04:19 - 07:44] Maximize Your Profits and Minimize Your Risk with Multiple Exit Strategies • How you can mix up strategies such as wholesaling, hold investing, and fixing and flipping • Have a fund of extra cash to minimize risk in case something goes wrong • Know your market, median sales price, and how to make money on the property the day you buy it   [07:45 - 09:28] Closing Segment • Have multiple exit strategies in case the original plan doesn't work out   Resources Mentioned:   Get Your Freebies at the Louisville Gal's Real Estate Blog   Key Quote:    "You need to have a clear understanding of your market today. You need to know how you'll make money on the property the day you buy it, and it's a good idea to have multiple exit strategies." - Sharon Vornholt   WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com    Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Any time I get to talk about marketing, you know I love to do that. My guest today is Devon Higgins of PhotoUp. Devon is a seasoned investor, a Realtor, and an entrepreneur who is involved in several businesses.   I'm excited to talk with him about the power of professional marketing for real estate investors. You're going to learn some ways investors and Realtors can use this in your own business and how easy and economical it can be to take your marketing up a notch. After all, it's about first impressions, so let's dive in.   [00:00 - 07:17] Opening Segment • Devon shares his background as an investor, entrepreneur, and realtor How he ended up creating PhotoUp and FolioWebsites • How Devon got his feet wet in marketing, building websites, and social media • Only 35% of agents use professional photographers for marketing their listings   [07:18 - 14:37] Maximize Your Real Estate Business with Professional Marketing and Outsourcing • How using professional photos and video increases traffic by over 110% and 400% The role of third-party systems and virtual assistance • AI technology is being used to edit photos within 5-10 minutes • Outsourcing can free up time for networking and other high-value tasks   [14:38 - 21:53] Personal Branding in Real Estate • Why you should start building your brand from day one The importance of personal branding in real estate • Volunteering is a great way to build your network and give back • Putting a name or face to a name is the most powerful thing you can do   [21:54 - 29:13] How to Uplevel Your Real Estate Investing Business • Devon introduces Agent Up - An upcoming AI tool Helping agents and investors take photos from their phones and use them for their listings • How a team of 200 staff in the Philippines has been built to help manage the businesses • How to up-level your real estate investing business through video and photography   [29:14 - 32:01] Closing Segment • Why you should invest in marketing and try something new • You need to adapt to changing technologies   Want to connect with Devon? Follow him on LinkedIn or email him at Devon@PhotoUp.net. Visit PhotoUp Website, market leading solutions for real estate photographers.   Key Quotes:   "Real estate is just such an interesting business and industry to be in because everybody, at the end of the day, is their own personal brand." - Devon Higgins   "It's okay to not know everything. Nobody knows everything, but everybody knows something. You can provide value, even if you think you don't have it." - Devon Higgins   "If you never change, if you never grow, if you never evolve in what you're doing, you're going to get left behind." - Devon Higgins   WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com    Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Real estate investors often avoid the probate niche because they feel like they don't know how to talk to sellers of probate property. I want to put that fear to rest today by giving you 5 tips to make this a painless conversation every time. Remember that these are just regular people like you and me. They have suffered a loss, but now they are tasked with taking care of “the business of settling the estate.” They are anxious to sell the property in the estate so that they can move on with their lives.   [00:01 - 04:31] Opening Segment • Investors often avoid the probate niche due to the lack of knowledge on how to talk to sellers Five tips to make the conversation painless • Remember that these are regular people who have suffered a loss and need help navigating the process. • Find out who you're talking to - is it the personal representative or a family member?   [04:32 - 08:56] 5 Tips to Make Talking to Probate Sellers Painless • Look for visual clues when you get to the property Ask questions related to what you see • How to ask open-ended questions   [08:57 - 13:32] Closing Segment • Find out if there are any liens, back taxes, or code violations that need to be addressed in the offer • Resources about the probates and the probate process   Resources Mentioned in This Show:   If you want to get started with probates in what is the best time ever due to the aging baby boomers and the upcoming “Silver Tsunami,” I have some great resources for you below.    ·    FREEBIE: Probate Investing Starter Kit   ·   Probate Investing Simplified Course   Key Quotes:   “Investors often avoid the whole probate niche because they don't feel like they know how to talk to these sellers.” - Sharon Vornholt   “When you go to the property, treat the seller just like you would any other person. You want to be mindful of their situation, but remember that they contacted you because they want to sell the property.” - Sharon Vornholt   WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn. Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!     .

Today I'm talking with Shaun Young, and we're doing a deep dive into how to run your real estate investing business using virtual assistants successfully. If you want to grow your business but you also want freedom, the solution is to delegate some of those tasks. Just imagine... What if you could hire a real estate virtual assistant that was trained, affordable, and there were no contracts? Listen in and find out where you find these fully trained VAs, how much it costs, and so much more.   [00:01 - 07:06] Opening Segment • Shaun shares how he got into real estate investing Why he chose to wholesale as his entry point • The art of getting deeply discounted properties under contract • Marketing is key to getting leads for wholesaling deals   [07:07 - 13:56] From Failing at Hiring VAs to Building His Own VA Company • Direct mail marketing is a long game and needs to be done consistently • How Shaun failed way forward with hiring VAs until he found the right one Creating own VA agency to meet the needs of people in real estate space • Shaun's staff members for the real estate side of the business   [13:57 - 20:41] Discover the Benefits of Hiring a Virtual Assistant • Creative deals such as sub-two owner finance, sandwich lease options, and land deals • What does the vetting and training process for VAs includes, and how are they billed? A four-year degree, accent assessment, and ongoing accent coaching • VA can do a variety of tasks for real estate investing businesses   [20:42 - 27:43] Closing Segment • How the Philippine culture is accustomed to working US hours • Marketing and branding are essential to stand out from competitors • Pick a company that is dedicated and aligns with your culture   If you want to connect with Shaun, follow him on Instagram, TikTok, and YouTube. Or email him at shaunyoung@adventuresinwholesaling.com    Resources Mentioned: Virtual Assistant Website: REI World Solutions **When signing up, use the discount code “Freedom” for 50% off the usual setup fee ** The S.M.A.R.T Wholesaling Method Club Nationwide Real Estate Mastery for Coaching  The Nationwide Real Estate Mastery Podcast   Key Quotes:   “Having a team that can actually have a business operate for you on your behalf is the key. If you don't have that team in place, no matter what you're telling yourself, you have a glorified new job.” - Shaun Young "We aren't trying to convince anyone to sell us their house at a discount. What we're doing is we're looking for people that have problems that we can solve.” - Shaun Young   WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn. Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Off-market properties have always been my #1 source of leads. In today's episode, I'll show you how real estate investors can easily find off-market properties in 2023. As a bonus, at the end of this show, I will tell you how you can get copies of my proven probate letter and my absentee owner letter. Both letters work exceptionally well when marketing to these folks. First of all… What exactly is an off-market property? How do you find them? And what's in it for the seller since they typically take a discount when selling directly to a real estate investor? Listen in, and I'll tell you why I believe all real estate investors should be working with off-market properties.    [00:01 - 04:26] Opening Segment • Off-market properties are not listed on the MLS and offer privacy for sellers • Probates and distressed properties are often sold off-market How off-market sales can save sellers from paying agent commissions • Investors can find off-market properties through various circumstances and situations [04:27 - 09:05] The Benefits of Working with Off-Market Properties • Benefits of working with off-market properties Less competition, direct communication with sellers, and creative financing options • Flexibility in meeting the seller's special needs • Why Sharon's favorite way to find off-market properties is through direct mail marketing [09:06 - 13:23] Ways to Find Properties for Real Estate Investment • Lists of properties can be found online for free or purchased through list brokers • What can lead to finding properties and potential seller financing opportunities • Foreclosure auctions offer a chance to bid on properties, but not all are sold during the process • Real estate agents and brokers have access to pocket listings and valuable information [13:24 - 17:45] Strategies for Finding Lucrative Off-Market Properties • Driving for dollars involves driving with a plan to identify distressed properties • Local websites can provide information on code violations and pre-foreclosures • Off-market properties offer lucrative deals and the opportunity to negotiate with sellers • Marketing and branding yourself is vital in selling yourself as a buyer [17:46 - 19:17] Closing Segment • Off-market properties are not always about money • Free probate and absentee owner letters available Resources Mentioned: Freebies Probate Letter  AO Letter Key Quotes: "There is so much opportunity when it comes to off-market properties. They are some of the most lucrative deals you'll ever do." - Sharon Vornholt “You can often get a really good deal if you can help sellers move on from whatever problem they are experiencing." - Sharon Vornholt “You just don't get in your car and drive around endlessly all day long; you drive with a plan.” - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn. Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE US A RATING AND A REVIEW, like, and be sure to SUBSCRIBE so you don't miss any future episodes!

The probate niche seems mysterious to many investors, especially for people just getting started in real estate investing, but it doesn't have to be. Today I want to answer a question which is can newbies succeed in the probate niche? The short answer is yes. At the end of the day, it really comes down to 5 “how to do these things” (which, by the way, are the same no matter what niche you are working in). [00:00 - 03:19] Opening Segment • Make sure to check a free probate investing starter kit The kit includes a roadmap, information on the probate process, and a proven probate letter template • How newbies can work in the niche of probates [03:20 - 05:25] 5 Essential Steps for Success in the Probate Real Estate Niche • List of 5 critical steps for working in the probate niche How to get the leads How to market to these folks How to talk to this unique group of sellers How to make an offer How to write a sales and purchase contract [05:26- 08:23] Closing Segment • Outsourcing can simplify the process of buying unwanted properties • Focus on helping people solve their problems, not just making money • How real estate agents can benefit from buying distressed properties before listing them Resources Mentioned: Freebie: The Probate Investing Starter Kit   Probate Investing Simplified Course Key Quotes: "If you don't have leads coming in the door, you'll be out of business in no time." - Sharon Vornholt “Focus on how you can help people, how you can help them solve their problem, and the money will follow." - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn. Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

You know what they say…"The money is in the details," or in some cases, "The devil is in the details."  Today we're talking about how real estate investors should organize their probate lists for maximum profit over time. When you look at how probate leads work, you get a new list each and every month. Looking back at that over a one-year period, you will have 12 new lists in just a year. In 3 years, you will have 36 new groups of leads. That's a lot! The big question is, now that you've got your list, what do you do with it? In today's show, we'll go over why you absolutely must organize your lists, how to do that, and why getting organized will make you more money over time. You'll also discover how to make direct mail marketing to probate leads a painless process by creating systems and outsourcing this whole process.  I have also listed some "must-have" resources for you below. [00:00 - 04:30] Opening Segment • How to organize and utilize probate lists for successful investment • An overview of the probate process and identifying decision-makers • The importance of lead generation for buying properties Area-specific sources for online leads in Louisville, Kentucky [04:31 - 08:56] How to Organize Your Probate Lists • How to effectively manage and clean your real estate leads list Avoid purchasing leads from obituaries Find a reliable source for leads Organize leads by month and location [08:57 - 13:33] Maximize Your Direct Mail Marketing with Systems and Outsourcing • Focus on properties in your area and bread-and-butter properties Set up a system for direct mail marketing by month and year • Outsourcing direct mail is cheaper and more efficient than doing it in-house • Systems and processes allow for business growth even while on vacation [13:34 - 19:20] Closing Segment • Building rapport and brand through direct mail letters • Soft and gentle approach can make you remarkable in the eyes of potential sellers • Why direct mail statistics are important for success Resources Mentioned: Probate Investing Simplified Course:  Probate Investing Starter Kit  Numbers and Statistics Aren't Always Sexy, but Great Results Are Get Different: Marketing That Can't Be Ignored by Mike Michalowicz There are both free and paid versions. (Sign up today for free and get 10% off your direct mail campaigns FOREVER! Invelo: https://Sharonvornholt.com/invelo Open Letter Marketing: https://louisvillegalsrealestateblog.com/OLM Key Quotes: "You want to be the person who is different. The person that doesn't quit, the person that shows up every month." - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn. Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Content marketing is something all real estate investors need to be focusing on today. It builds a strong personal brand for you as well as a brand for your business. This means having content marketing strategies couldn't be more important as a part of your overall marketing strategy. When I decided content marketing would be the focus of this podcast, I knew exactly who my guest would be. My guest today is Josh Culler of Culler Media. Josh has been on the show before and always has cutting-edge information to share. He has been in the real estate investing industry since 2013 and has been a part of hundreds of deals as a marketing director. Josh's company, Culler Media, is a service provider that offers full social media management along with YouTube, Podcasting, and other forms of content marketing. He primarily works with those in the Real Estate Investing education space. [00:01 - 06:56] Opening Segment • Introducing Culler Media The real estate investing education space • How content creation started becoming a big thing in the mid-2010s • Josh's research and development to understand how platforms work [06:57 - 14:23] Exploring the Optimal Length in the Digital Age • Long-form content vs short-form content How consumption of short-form content has flipped long-form content Long-form content still has its place and can be successful if done right • How to leverage short-form content to drive people back to long-form content [14:24 - 21:40] The Evolution of Content Consumption • The benefits of short-form platforms How demographics evolve over time • TikTok is the top of the funnel for educators and course creators • Focus on delivering value rather than recording time [21:41 - 28:49] Repurposing Content • Tips for chopping out and delivering value-packed content • Social media is a platform for organic lead generation and brand awareness You don't have to become an influencer to use social media for marketing • Understand the platforms you are using and what they want [28:50 - 39:51] Closing Segment • How to create targeted and consistent content Crafting a content plan • Use the 90/10 rule for content Want to connect with Josh? Follow him on LinkedIn, Instagram, and YouTube. Head to his website to explore result-driven content marketing for real estate investors! Key Quotes: “Be focused on the value that you're delivering. If you're delivering immense value within the time period that you're recording, people will stay and listen and come back to it if they have to turn it off for a certain time period.” - Josh Culler “Consistency is the biggest factor to having any success on any platform.” - Josh Culler “Content marketing is just answering the questions that your target demographic has about what you do, who you are, and your industry.” - Josh Culler WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Direct mail marketing is not an exact science, but there are some tried and true tips and best practices for building direct mail campaigns that consistently get results. In this episode, I want to focus on two things. How to build a tight, niche-specific list, and the actual direct mail campaigns. I also have some additional resources below. This is the second part of this marketing series. You can find the link to part one below. Show Notes   Here is a sample of what you can expect in this episode: [00:01 - 07:09] Opening Segment  • Consistency and monthly mailings are key to success • 81% of deals come at or beyond the fifth mailing • The components of any direct mail campaign • List, mail piece, message, and campaign [07:10 - 14:01] Creating a Winning Direct Mail Campaign • Tips for timing, messaging & targeting absentee owners • Why postcards have a slight advantage over letters • Messages should be personalized and address a specific property • Focus on offering a unique solution that stands out from the competition [14:02 - 22:06] Closing Segment • Pick one niche when creating a list • How to create a list of out-of-state absentee owners • Money is in the follow-up Resources Mentioned in this Show:   Part1 of this series: A Proven Way to Generate Leads for Your REI Business FREE Absentee Owner Letter: Just Click Here. Key Quotes: “Direct mail is a long game. It's a long game. That you're playing that will bring you back rewards for many years to come.” - Sharon Vornholt “The money is in the follow-up. More than 80% of your deals will come at or beyond the fifth mailing” - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Direct mail has long been a proven way to generate leads for your real estate investing business. Direct mail marketing is a form of legacy marketing which is just another way of saying it's been around for a long time. It's a proven strategy for lead generation. And I can tell you this, it still works today. From a marketing perspective, one thing I love about direct mail marketing is that you can get very targeted with your mailings so that you are reaching the right people with the right message. When it comes to generating leads for off-market properties, it is hands down the only way to reach most off-market sellers. Listen in as I go over some pretty impressive statistics to back this up. Key Highlights: [00:01 - 04:29] Opening Segment • How direct mail is a great return over time and can be put on autopilot • 86% of marketers are investing in direct mail marketing today  90% are combining direct mail with digital marketing • How you can increase the amount you spend on direct mail over time [04:30 - 09:21] Online & Offline Strategies • How you can achieve a 400% return on investment Combining online and offline marketing strategies • Statistics show 81% of deals come after the fifth mailing 90% of competition stops mailing before the third mailing [09:22 - 14:04] Unlock the Power of Direct Mail Marketing • 71% of people outsource their direct mail marketing while 29% do it in-house • Why it is more cost-effective to outsource direct mail marketing • How direct mail marketing influences buying and selling decisions There is a 13 to 1 return on investment with direct mail [14:05 - 20:34] Closing Segment   Resources Mentioned in This Show • Check out Open Letter Marketing •Invelo CRM (Free or paid): Use my special link to get 10% off your direct mail:  JUST CLICK HERE... **Put together a simple marketing plan in an hour If you need a way to keep track of your leads, this CRM is great and there is a FREE version. Check it out here.    Did You Miss this Podcast? How to Scale Your Real Estate Investing Business Using Invelo with Justin Silverio   Key Quotes: “Your ability to generate leads will be the number one predictor of the success or failure of your business long term.” - Sharon Vornholt “Direct mail is one of the best investing strategies of all and is hands down the only way to reach most off-market sellers.” - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Marketing is so important to the long-term success of your business. Today I'm doing an overview of 5 proven ways for generating leads for your real estate investing business that can help you close more deals. There are many ways for investors to generate leads, but these are my tried-and-true methods. What exactly is lead generation? Lead generation can be defined as the process of finding motivated sellers through marketing. I recommend that you have 3 to 5 lead channels or marketing strategies for generating a steady stream of leads, so let's dive into my top 5. Even if direct mail isn't on your “to-do” list today, it most likely will be at some point so don't miss out on this discount. Show Notes: [00:01 - 04:35] Opening Segment • The Power of Lead Generation The process of finding motivated sellers through marketing • Five strategies for lead generation Direct mail, networking, websites, content marketing, and follow-up [04:36 - 08:17] 5 Proven Ways for Generating Leads  • Learn how to get the most out of networking events Networking with a purpose and an expected outcome • How having a website is your online business card • Content marketing is vital to survival long-term [08:18 - 10:47] Closing Segment • Consistent follow-up is key to success • Free quick-start marketing templates Resources Mentioned: Quick Start Marketing Plan To get your copy of my “Quick Start Marketing Plan” template head on over to the Louisville Gal's Real Estate Blog. CRM I have a great resource for you today. If you need a way to keep track of your leads, this CRM is great and there is a FREE version. Check it out here. Websites Need a proven lead generation website? This is the one I recommend. Direct Mail Open Letter Marketing is the sister company of Invelo. Sign up through this link to get the free CRM, and get 10% off your direct mail FOREVER! Just CLICK HERE Key Quotes: “You may get a different response in different markets, but over time, direct mail will consistently bring you good leads.” - Sharon Vornholt “As many as 80% of your deals will come from consistent follow-up.” - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Omni Casey is a real estate investor and broker, and he has been a coach for nearly 20 years. He grew up in Hawaii, but he relocated to Northern Virginia more than 10 years ago where they have been growing their real estate investment portfolio and a top-performing real estate team. I love that he has gotten his children involved in the business too. If you get one thing from this show, it will be that there are many ways to market your business so that it becomes successful. Key Highlights: [00:01 - 10:05] Opening Segment Moving from Hawaii to the USA How Omni learned to build teams and make long-distance investments The importance of learning the skillset, the principles, and how to be successful Understanding the investor mindset  [10:06 - 20:06] The Concept of Finding a Group How Omni realized the majority of real estate agents were not investors You need to align yourself with the right people The difference between mentors and coaches How to source deals  [20:07 - 31:35] Tips Finding the Right Real Estate Investing Mentors How Omni started out with single-family homes How to manage virtual investing Hiring and firing the right people.  Becoming a very unique solution to a very unique problem in the market [31:36 - 39:10] Closing Segment Omni's marketing strategy and how he finds deals Introducing The Cash Flow Breakfast Club Want to connect with Omni? Follow him on Instagram and Facebook. Head to his website to complete financial freedom in five years or less! Resources Mentioned: The New Relationship Marketing for Real Estate Investors  The Cash Flow Breakfast Club Key Quotes: “The skill of real estate is transferrable no matter where you go if you understand how to be successful in real estate.” - Omni Casey  “Finding mentors, coaches, and masterminds is key to reaching the top in any field, industry, or investment that you want to get to.” - Omni Casey WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

We all know the importance of marketing in your real estate investing business. Marketing always involves using your time or your money, and in most cases, it's a little bit of both. Today I want to talk about the new relationship marketing for real estate investors, what that means, and how can you implement it in your business. What's the benefit of implementing this in your business? The biggest benefit is that in most cases it's free and anyone can do it. Strictly defined, Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising. However, you can also turn this around and use some of these same principles to attract and engage new customers and create raving fans in the process, especially since social media and content marketing are such a big part of business success today. Key Highlights: [00:01 - 04:29] Opening Segment • An overview of relationship marketing for real estate investors A strategy of customer relationship management (CRM) • How to create raving fans through excellent customer experience • Communicate the benefits of working with you and how it will change their current reality [04:30 - 09:02] Building Relationships and Exceeding Expectations • Build a relationship with the seller to help them move on with their lives • Focus on the customer experience from the first phone call to closing the deal Exceed expectations each time you interact with them • Become reliable and dependable to be at the top of the list [09:03 - 13:36] Stand Out From the Crowd with Relationship Marketing • Build relationships through honest conversations • Figure out what makes you unique from other investors in the room • Become an expert in a few areas to stand out from the crowd Different is better than better when it comes to marketing [13:37 - 19:53] Closing Segment • Why social media is a great opportunity for real estate investors • Networking online and offline is important Resources Mentioned:  Get your FREE "Quick Start Marketing Plan" on the Louisville Gal's Real Estate Blog Need a CRM for your business? I have one I recommend. It's called Invelo and you can get it here  Key Quotes: "When your customer's experience is outstanding and memorable, you will inevitably create raving fans. " - Sharon Vornholt "Everything in your business should be about the customer experience from that first phone call until the deal is closed." - Sharon Vornholt "Businesses are all about relationships and networking is the way that you connect with these people." -Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today's topic is a hot one: Luxury Air BNB Investing for busy professionals. My guest is Dr. Rachel Gainsbrugh, and she has a wealth of information on this topic. Rachel shares the same strategies she uses in her own business to make top dollar on each one of her 18 short-term rentals. In this show, you will learn how she was able to 15X her income on these short-term rentals over long-term rentals.  Key Highlights: [00:01 - 07:42] Opening Segment Rachel's inspiring journey to financial freedom A luxury Airbnb and short-term rental real estate investor How Rachel and her husband changed their lifestyle to support their goals and dreams Investing in luxury Airbnb and short-term rental real estate investments [07:43 - 15:02] Building a Successful Short-Term Rental Investing Business Airbnb investing was chosen as it had significant returns SOPs, KPIs, and virtual assistants were used to outsource work Networking was key in expanding exponentially How to maximize profits with short-term rentals [15:03 - 22:54] Leveraging Tax Benefits and Creating Luxury Experiences Why having a mantra can be a game changer Get laser-focused on what you want out of your portfolio Leverage tax benefits such as cost segregation studies and bonus depreciation Put a little bit of lipstick on properties but not full gut rehabs [22:55 - 29:56] Unlocking the Secrets of Luxury Airbnbs How to generate extra revenue through upsells and amenities Upsells can generate an extra $500-$1000 a month in revenue Make sure to provide what guests are asking for The importance of surveying guests [29:57 - 37:05] Unlock Opportunities with Surveys and Differentiation Strategies Survey customers to understand what they want and need Differentiate yourself in the business by providing extra services and custom messages Set up an honor system for goods in the store if necessary Why you should include a call to action in your listing [37:06 - 41:21] Closing Segment Create revenue with additional benefits for guests Look at regulations and markets before investing Resources Mentioned: Short Term Gems Hospitable Hosts 75 Gems Social Media: Facebook - https://www.facebook.com/groups/422973842093365 Instagram - @short.term.gems Facebook Business - https://www.facebook.com/shorttermgems Facebook Profile - https://www.facebook.com/rachel.gainsbrugh/ LinkedIn - https://www.linkedin.com/in/dr-rachel-gainsbrugh-4bb33721/ LinkedIn Business - https://www.linkedin.com/company/short-term-gems/ YouTube - https://www.youtube.com/channel/UCqbd6q_YI8KI-zyTeBgMjnQ Twitter - https://twitter.com/GratefulPharmD TikTok - https://www.tiktok.com/@luxury_str_doctor Amazon Live - https://www.amazon.com/shop/short.term.gems Be sure to check out Rachel's website for more information.  Key Quotes:  “Quickly is not the stuff that's really going to bring you joy and peace of mind.” - Rachel Gainsbrugh “By understanding the needs of your guests and the market, you can really create something special for them.” - Rachel Gainsbrugh WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

95% of all real estate investors fail. So, what is it that determines whether you succeed or fail in this business? Marketing will likely determine the success or failure of your REI business so I'm excited to dive into this topic today. My guest today is Rufus Thibodeaux. Rufus is known as “The REI Marketing Guy”. He is a real estate investing marketing expert with 29 years of experience, and he has generated over $350 million in sales for himself and his clients. Rufus is on a mission to lower the failure rate of real estate investors which is a staggering 95%, and that's what we are going to talk about today. Why do 95% of all real estate investors fail?  Key Highlights: [00:01 - 06:53] Opening Segment Rufus's background in real estate investing as a marketing expert  An overview of why 95% of all real estate investors fail The importance of words and copywriting Rufus's insights about cold calling and how it positions you as an annoying pest [06:54 - 13:35] Stand Out From the Crowd How cold calling and door knocking are effective, but a painful process Take the time to understand what makes you unique Different is better than better when it comes to marketing Building your brand and uniqueness is key to success [13:36 - 20:22] Differentiate Yourself with Effective Marketing Strategies Positioning and brand can make a product or service appealing to most people Direct response marketing can help become a “big fish in a small pond” Marketing and selling should be connected to maximize effectiveness Why problem/solution method should be used when offering services [20:23 - 26:43] Become an Expert in Real Estate Investing Do research to figure out where your people hang out Networking is an underrated form of marketing Content marketing is crucial to get known as an expert Lead generation websites are important [26:44 - 32:12] Closing Segment Mastermind groups with noncompetitors is valuable Competing on price is not the way to go Want to connect with Rufus? Follow him on Facebook and YouTube. Make sure to visit The REI Marketing Guy! Links and Resources Mentioned in This Show: Sharon on Rufus Thibodeaux's Show Influence by Robert Cialdini Get Different: Marketing That Can't Be Ignored by Mike Michalowicz Fascinate, Revised, and Updated by Sally Hogshead Key Quotes:  "If you can use the right words and understand how people buy and why they buy, you can attract them instead of chasing after them." - Rufus Thibodeaux “The marketing generates the leads but the sales close it.” - Rufus Thibodeaux WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

In part 2 of this series, "the real estate investor's guide to marketing and branding" the focus is on branding. So, why you should care about your brand? You should care because your brand shows your potential customers who you are. It speaks to your values. Your brand gives you credibility, it builds authority, and it helps make people want to do business with you. When done properly, your brand will also make all your marketing work better. Freebie… Stop by the blog to get your FREE Marketing Plan Template and your FREE Brand Assessment that you can implement in your own business. You can find that at the Louisville Gal's Real Estate Blog Key Highlights: [00:01 - 04:37] Opening Segment • Why branding is what people say about you and how they feel about you Make sure to present yourself in a way that is in alignment with your brand • How branding starts with your website, online, and social media presence Ensure your online presence reflects the way you want people to think of you [04:38 - 08:44] Building Your Brand •How content creation can help you stand out in the real estate market Video is the fastest way to get known in your market • Why people will do a deep dive into your social media platforms • Content creation can help organically build a brand [08:45 - 16:00] Closing Segment • How to create a rock-solid brand in 12 months • Take baby steps and get out of your comfort zone Resources Mentioned: Louisville Gal's Real Estate Blog for Freebies Invelo CRM: Both free and paid versions are available Carrot Websites Who Not How by Dan Sullivan Vista Print Fiverr or 99 Designs Key Quotes: "Every time you show up, you show up in a certain way and you should be showing up in a certain way that's in alignment with your brand." - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today is part 1 of a two-part episode of the real estate investors guide to marketing and branding. Understanding how each one of these things functions individually and together like a “couple” is vital to the success of your real estate investing business.  Marketing is how you get leads, but branding is why they choose YOU. Key Highlights: [00:01 - 04:25] Opening Segment How everything that you do is marketing Branding is the way people feel about you and your presence at every touchpoint Be aware of building your own credibility and authority [04:26 - 08:52] Build Your Brand and Become Known Different ways to get leads Direct mail, lead generation, networking, and follow up People now look for credible evidence of a real business and trustworthy person online [08:53 - 13:21] Unlock the Gold of Off-Market Deals Why you should take advantage of probates and networking for lead generation How probates are the gold of off-market deals A lead generation website is needed for credibility and authority [13:22 - 19:16] Closing Segment Don't always be in the ask position, have something to give Marketing doesn't have to be confusing or complicated, but you do need a plan Be sure to stop by the "Louisville Gal's Real Estate Blog" where you can get a FREE Marketing Plan Template. Resources Mentioned: Louisville Gal's Real Estate Blog for Freebies Invelo CRM: Both free and paid versions are available.  Carrot Websites Who Not How by Dan Sullivan Vista Print Fiverr or 99 Designs Key Quotes: “Your brand creates trust, it creates loyalty, it builds authority and you build a whole presence around your marketing.” - Sharon Vornholt “It's not so much about who you know as about who knows you.” - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

You might be wondering, “Do real estate investors need good sales skills” to succeed in this business? Personally, I believe that a good sales foundation helps most investors when it comes to negotiation. I also believe it's not a skill most of us aren't naturally good at. Let's face it; we are always negotiating with someone. Negotiation doesn't only happen when we are making offers. We negotiate with contractors, tenants, and/or property managers, and for other goods and services. I believe that sales skills are actually people skills. They involve the ability to hear and be heard. It would stand to reason that it's a good idea for real estate investors to have sales skills. My guest today is Matt Cavanaugh, and he is going to dive into sales skills, understanding human psychology around sales, and how this helps him run a large-scale wholesaling business. Matt is a visionary, strategist, a real estate investor, and he is the co-host of the Freedom Chaser's Podcast. He has a passion for helping people achieve freedom and live the lives they were meant to live. Matt is licensed and active as a retail realtor in 10 states selling hundreds of units per year. He is a partner in a large-scale wholesale operation currently operational in 10 markets.   Want my FREE "Probate Investor Starter Kit"? You can get it BY CLICKING HERE.   Key Highlights: [00:01 - 07:17] Opening Segment How Matt ended up in the real estate industry How to become a good salesman without having to convince anyone People have to pressure people in sales because they don't know how to sell [07:18 - 14:39] How to Be a Better Salesperson Stop trying to describe what your product is and start describing what it does for your client When selling, you should focus on understanding what your client values and how they speak Confidence is key in any sales situation You need to communicate a message that this product is worth it [14:40 - 21:43] Recognizing the Magic Moment in Sales Salespeople should focus on building relationships before selling Creating a level of comfort so the prospect is willing to be as transparent as possible Why salespeople should focus more on understanding human behavior Giving customers what they want [21:44 - 28:45] Use Psychology to Grow Your Real Estate Business You want to know what the buyers want and how they want to get it Why partnerships are better than employees You should pick your partners carefully to protect both of you [28:46 - 36:09] Closing Segment How partnerships can be beneficial for both parties It's important to do a deep dive into what you're passionate about Want to connect with Matt? Follow him on Facebook, and make sure to check out The Freedom Chasers Podcast!  You can also find Matt's other social media links at his Link Tree.   Key Quotes: “Anybody who doesn't feel naturally gifted, don't let that stop you because sales is definitely a skill worth learning.” - Matt Cavanaugh “It's not just about closing the deal, it's about making people feel comfortable. And once they're comfortable, they'll tell you what's important to them.” - Matt Cavanaugh   WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

A staggering 95% of all real estate investors that go into this business will ultimately fail. So, what do the 5% that succeed know or do that the others don't? I think it boils down to 5 things. Get these things right and you are well on the path to success. Listen in as I do a recap of these 5 success tips. And here's a bonus tip. If you really want to stand out in this business or any other business, you need to be different. I always say that “different is better than better”. One of the ways you can stand out is by becoming the "go-to" expert in a particular niche and as you know, my niche is probate investing. There is no other lead source other than probates where you have an endless stream of leads month after month, year after year. This niche puts money in your bank account. These are some of the most profitable deals you will ever do. Another thing that is so great about working probates is that there is so much less competition when you work off-market deals.  Check it out for yourself, and make the decision today to invest in yourself. Check out my course, “Probate Investing Simplified” and discover how you can create a never-ending stream of motivated seller leads yourself and change the course of your business in 2023. Key Highlights: [00:01 - 04:33]Opening Segment An overview of the main reasons 95% of real estate investors fail What happens when investors treat real estate investing as a hobby You must understand why marketing is the key to success The importance of follow-up systems for leads [04:34 - 09:32] Reasons Real Estate Investors Fail in This Business  Investors don't have their money lined up How mentors can help you make your business successful Key Quotes: “Consistent marketing is the key to success.” - Sharon Vornholt “Treat real estate investing as a business not as a hobby.” -  Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

What happens when you realize one day that you have no joy around your business? The very thing that used to make you so happy, has lost its spark? Maybe, you are feeling like a ship that's completely off course. I have talked to a lot of entrepreneurs that have found themselves in exact situations in the past 18 months. And the funny thing is, not only are they unsure of how they got there, but they also have no idea how to “course correct”. The question is, what do you do? How do you fix this problem? That's what we are tackling in this week's episode. Reinvention: finding joy in your business again. Key Highlights: [00:01 - 06:20] Opening Segment • How losing passion for one's business can lead to struggles in both personal and professional life • Melissa discusses her journey from a corporate background to becoming a successful business coach • The importance of talking openly about business struggles and finding solutions together [06:21 - 12:30] How to Quit Your Job and Start Over • How Melissa realized house flipping wasn't what she enjoyed • Why people can't make a transition or reinvent themselves • When you change your environment, your mindset also changes [12:31 - 18:40] Fixing Your Business if You're Unhappy • People need to be self-aware to identify and fix problems in their business • Why it is important to ask a lot of questions about a business's leadership, culture, and sales • When business owners should take a break and reassess their situation [18:41 - 27:09] Closing Segment • When figuring out what's next, consider things that you enjoy and turn those into a fulfilling career • Give yourself grace and permission to walk away from something that doesn't give you joy Want to connect with Melissa? Head to her website, and tackle the challenges you face as a business owner! Key Quotes: "If you want to change your life, you need to change your space." - Melissa Johnson "Give yourself some grace and permission. It's okay to walk away from something that doesn't give you joy anymore." - Melissa Johnson WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

It's often said that “Success leaves clues”, and today we're going to lay out some success tips for real estate investors that you can implement in your business no matter what your investment strategy is. Successful businesses are built on a strong foundation, and today my guest Charles Carillo will tell you what he believes are some of those key components for any business. Let's dive in! Charles Carillo is the managing partner of Harborside Partners; a real estate syndication firm and has been actively investing in multifamily and commercial real estate since 2006. Since that time, he has invested in over $150 million worth of investment real estate. Charles is also the host of the Global Investors Podcast, where he interviews professionals about investing in US real estate.  Key Highlights: [00:01 - 07:03] Opening Segment • How to build a successful real estate investing business • Charles's experience as managing partner of Harborside Partners They have invested in over 150 million worth of investment property [07:04 - 13:20] How to Passive Invest in Real Estate: Tips from a Property Manager • The biggest mistakes real estate investors make Not self-managing and not buying better properties • What you need to be successful in real estate Buy better properties, start self-managing early on, and partner with others [13:21 - 19:59] Build a Real Estate Investment Business with a Team • How you can save money by using contractors • It's important to have a strategic location for your properties Having a team in place to manage them is essential [20:00 - 26:22] Turn Over Your Property Management Business • Why Charles recommends having a property management team • How to turn over your multifamily property management to a team you can trust  • How property management can be a very time-consuming and expensive process [26:23 - 36:52] Non-negotiables for Property Management • Having long-term relationships with property managers is key Ensuring smooth operations and avoiding headaches down the road • Develop a list of things that are simply not up for negotiation when purchasing a property Get their FREE “Passive Investing Guide”, and learn more about their Investor Club here at Harborside Partners.   Want to go straight to the podcast? You can do that here at the Global Investor's Podcast. Key Quotes: “You get a whole nother education level when you've done it, even on a very small level.” - Charles Carillo “The longer you hold properties, the less risky they are.” - Charles Carillo WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I'm sure you've heard that entrepreneurs often have “shiny object syndrome”. What that means is we tend to jump from one thing to another often without actually finishing anything. My guest today is Pili Yarusi of Yarusi Holdings. Pili is a wife and a busy mom of three, so she is as time-crunched as anyone can be. However, Pili has really mastered the art of focus and time management. She is going to tell you how she gets so much done each day by following a basic structure for her day, how she implements strict time blocking as a way to stay on track, and the non-negotiable “one thing” time she puts in her calendar. It's safe to say that Pili accomplishes more in the 5 hours she spends at her office each day than most people do in 8 hours.  If you find yourself thinking you need more hours in the day, I want to challenge you to listen in and learn some strategies that will help you to get more done in less time. Key Highlights: [00:01 - 08:27] Opening Segment • How to lead with Aloha and narrow your focus to building greater success • How Pili ended up building Yarusi Holdings LLC A multi-family investment firm that has an active real estate portfolio of over 180 million investment properties [08:28 - 16:42] Communicate and Find Common Ground Succeed • Why communication is a key element in business and life • Why Pili & Jason decided to go with education on multifamily before jumping into it • How Pili's morning routine helps her focus and get ready for the day [16:43 - 24:41] How to Stay Focused When Working From Home • Covid allows parents to stay connected with their children during the school day, while still having time for themselves. • Having a focus in the morning helps to keep the rest of the day running smoothly • Time blocking allows for uninterrupted focus throughout the day [24:42 - 32:33] Be More Productive by Time Blocking • How time blocking can help you to be more creative and have more spontaneity Having an organized calendar and workspace makes it easier to focus and be productive • Why you should have someone to help with tasks that are not easy for one person to complete [32:34 - 38:53] Closing Segment • Stop thinking you can do things better than everybody • You don't have to have employees to start focusing on organizing your business Want to connect with Pili? Follow her on Instagram. Head to Yarusi Holdings, a multifamily investment firm that repositions underperforming properties through operational efficiencies, rebranding, and value-add renovations! Key Quotes: "A time-blocked calendar doesn't only help you, it helps the rest of your business." - Pili Yarusi "Your focus as a leader helps your entire business as a whole." - Pili Yarusi  "Having amazing focus and amazing organizational skills actually allows you to be more creative and malleable." - Pili Yarusi WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Interest rates are soaring today across the country. Smart investors are using master lease options to acquire property now more than ever before. So, what exactly is a master lease option, and how can I use this investing strategy to acquire property?  Master lease options allow you to control commercial property like apartment buildings, storage facilities, etc., and then buy them at a specified time in the future. You can generally do this with no money down. Bill Walston is one of the most sought-after business and tax strategists in the real estate investing community. He has been an active real estate investor for nearly four decades as well as an author, mentor, and coach. His passion is teaching and creating strategies that help real estate investors do more deals, make more money, and live a tax-deductible lifestyle. Key Highlights: [00:01 - 07:52] Opening Segment • An overview of the benefits of using master lease options • Bill's background and work A business and tax strategist in the real estate investing community His passion to help investors do more deals and make more money [07:53 - 15:23] How to Buy a Property with a Motivated Seller • How sellers have different motivations for selling Find out their motivation for selling and what the net operating income is • A typical master lease option term is five years, and the option can be exercised at any time during that period   [15:24 - 22:49] How to Analyze a Property for a Master Release Option Projection • The key points for analyzing a property to do a projection are getting the numbers from the seller Understanding their financials, and projecting rents • The average expenses for a property are usually 35-45% of the income [22:50 - 32:31] Closing Segment • Why banks are not typically willing to finance multifamily deals • How to use master lease options and creative finance when interest rates soar • The importance of determining your investing criteria Want to connect with Bill? Follow him on Facebook, or email him at bill@billwalston.com. Be sure to grab Bill's freebie, “The MLO Process”. Resources Mentioned: Here are some sources for finding multi-family properties: ·      http://loopnet.com  ·      http://listsource.com  ·      http://cimls.com  ·      http://cityfeet.com  Key Quotes: "The first thing you have to do, regardless of whatever type of investing you're going to do, is to determine your investing criteria." - Bill Walston "With the master lease option method, you can take over property control, and the cash flow, and increase the value of that property without having to own the property itself." - Bill Walston WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

With just over two months left in the year, today I want to talk about how to finish the year strong. When you are focused and you have a plan, two months is actually quite a bit of time if you are focused on things that will actually move your business forward.  I also want to talk about something we don't often think about and that is decluttering. Specifically decluttering both your mind and your physical space. Here are 6 things you need to take a look at: Your marketing Your existing branding Your CRM and follow-up systems for your leads Your website Systems and processes Outsourcing If you take this time to review these 6 things now, you will be able to walk into January 1 feeling like your business is in order and you are ready to hit the ground running. Key Highlights: [00:01 - 06:16] Opening Segment • Let's dig into 6 things to do in the new year to finish strong • Make sure to take a look at what is working and not working • Why marketing is one of the most important areas to focus on in the new year Your marketing should be effective and aligned with your business goals [06:17 - 12:58] How to Finish the Year Strong • How probates are an evergreen niche and will always need your help There are many ways to learn about probates • Why having a website for your business is one of the most important marketing tools you have Ensure all your website pages are up to date and that any images are of high quality [12:59 - 19:35] Improve Your Business When it Comes to Marketing and Branding • It's key to have a professional About Us page that includes a video Explain how you can help the viewer's problem, and make sure all links on your website work • You should focus on creating a memorable customer experience • Having your systems up to date is crucial Determine what systems and processes need improvement [19:36 - 22:25] Closing Segment • How to outsource tasks to set You free Resources Mentioned: Invelo CRM: Just Click Here Carrot Websites: Just Click Here Last week's show:6 Things to Set Yourself Up for Success Next Year Key Quotes: "Take a look at what makes you miserable what you don't do well and what you constantly put off. And those are probably the things that you need to outsource." - Sharon Vornholt "Your brand is what people say about you after you walk out of the room." - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

We have just over two months left this year and as I was working on next week's podcast, it came to me that there is really something that comes before the topic of the next podcast which is, “Setting yourself up for success in the new year”. Now is the time for some front-end reflection and planning before taking those next steps to actually work on those things in our business. It's also time to think about leveling up. Making the decision to level up is all about your mindset. So, this week I wanted to create a mini-episode that lays out some pre-work; things you can do to prepare for the next episode. So here we go; this is going to be short and sweet! About Next Week's Show... Now I'll just give you a little "heads up" that in next week's show we will be talking about these 6 things: Your marketing Your existing branding Your CRM and follow-up system for your leads Your Website Systems and processes Outsourcing Next week, I'm going to give you some simple steps for getting all those things in order before the new year rolls around. We'll just go over how to freshen things up, and you will be able to do those things now (rather than later), AND it won't take a lot of time Key Highlights: [00:01 - 04:20] Opening Segment An overview of 6 things you need to do now to set yourself up for success next year Tips for marketing and communication You should make an honest review of how the year went and make a plan for next year [04:21 - 08:47] How to Level Up Your Business Organize your thoughts and get rid of any distractions Focus on three or four things that you want to improve Market yourself and build your brand throughout the year [08:48 - 09:55] Closing Segment Change your mindset and face your fears Make a plan and decide how you will take action Key Quotes: "People have to know about you to bring you deals, to offer you opportunities, and to come into your world." -  Sharon Vornholt "If you want people to do their best work in general, you need to give them more direction." - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is Al Nicoletti, a Florida Probate Attorney extraordinaire. We're going to be talking about advanced strategies for structuring probate deals as well as some of the more common problems with estates you will run into from time to time. Al has carved out a unique niche in solving simple and complex probate matters that once stalled real estate deals. He has also developed a strategy to structure probates, so they are fast, efficient, and done right. Al works with real estate investors, real estate agents/brokers, and other real estate professionals. In addition to managing his law practice, Al has a live weekly podcast show, he is a speaker, influencer, and social media content creator. You're going to love this show. Key Highlights: [00:01 - 07:21] Opening Segment • How to structure probates to avoid problems • Al's background in solving simple and complex probate matters How he developed a strategy to structure probates so that they're fast efficient and done right [07:22 - 14:48] Advanced Strategies for Structuring Probate Deals • How Al got interested in real estate investing, specially probates • How probates can involve multiple jurisdictions and can be more complex than just signing a document •The two sides to every story in probate • Title insurance is not always happy with probates, and can sometimes require all beneficiaries to sign deeds [14:49 - 22:28] Closing a Probate: Tips from Real Estate Investors • Sharon and Al's insights on probates deals The different steps that may be required to close • It's important to get educated on probates and meet with professionals who specialize in this field Getting a better understanding of how it works [22:29 - 29:48] Probate Tips to Keep You Out of Trouble • Probate can be a complex process, but there are steps that everyone involved should take to make the process easier • Why communication between the various parties involved in probate is one common problem • Having a conference call with all of the participants Make sure that everyone is on the same page and understands what needs to be done [29:49 - 37:08] How to Survive and Thrive in the Probate World • How the market for property sales has slowed down in recent years, and how it has impacted probates • It's important to be aware of market conditions when getting engaged in probate The short-term and long-term play with probates [37:09 - 44:43] How to Build a Brand and Increase Probate Sales • You should have multiple exit strategies to be successful in the current market • How the current market affects the way an investor does business, specifically in the area of probate • It's key to focusing focus on their brand and creating content to stay visible and competitive [44:44 - 53:58] Closing Segment • Stand out in your marketplace and be successful • Pay attention to the big picture and ask questions before getting too involved in a deal Want to connect with AL? Follow him on LinkedIn, Instagram, Facebook & YouTube. Resources Mentioned: The Al Nicoletti Show Law Offices of Al Nicoletti Key Quotes: "The win is when you work with the right people and you communicate about how to close the deal. The close is the win, that's when everybody wins." - Al Nicoletti  "Now that the market is cooling down, you're starting to really see who the players are. And you gotta be smart about what is your end game with that property." - Al Nicoletti "Probates is not a niche that's going away. This is a niche that a lot more people you're gonna see talk about, and you gotta get in the game now." - Al Nicoletti WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is former NFL player, Dean Rogers. Get ready to learn what the #1 trait is that you must have to successfully make the transition from the NFL (or any other career) to becoming a real estate investor superstar in your area.  One important thing you will discover in this show is how this self-proclaimed “underdog” used this to his advantage to excel along the way. Real estate is very much a team sport like football, and Dean talks about how he wishes he had focused more on networking and collaboration earlier in his career. (Don't we all?) Dean Rogers began his career in the NFL with the San Diego Chargers. Dean soon realized that if he kept playing his health would be at stake. After walking away from the NFL, he has been in the real estate industry since 2013 leading him to build a successful business in California. Since then, Dean has flipped and wholesaled hundreds of houses and has a rental portfolio of eight figures. He is passionate about real estate and helping others learn how to build wealth and freedom. Key Highlights: [00:01 - 07:48] Opening Segment • Former NFL player Dean Rogers shares how he got into real estate investing Why he decided to transition from an NFL player to a real estate investing superstar • Building a large portfolio of rental properties and helping others learn how to build wealth and freedom [07:49 - 15:52] Transitioning from the NFL to Real Estate Investor  • Dean's experience walking away from a seven-figure contract to now a $65,000 salary • What sports & real estate investing have in common How Dean transferred skills between the two to be successful • Discipline is key to success and moving to the next level [15:53 - 23:41] Real Estate Investor Loses Hundred Thousand on Flips • How Dean got his first deal after 3 months • Dean's journey wholesaling and flipping houses Losing money in the process but learning from his mistakes • How to run a successful fix and flip business and become profitable [23:42 - 31:53] How to Achieve Success in Real Estate • Valuable lessons about doing deals correctly during difficult times It's better not to do a deal than a bad deal The importance of doing your due diligence • How wholesaling improved Dean's cash flow [31:54 - 37:42] Closing Segment • Tips for becoming a successful real estate investor Surrounding yourself with positive people Want to connect with Dean? Follow him on Instagram & YouTube. Head to his website, and think like a champion! Resources Mentioned: HUD Homes Key Quotes: "You need to keep your momentum going because as your momentum builds it, it gains more momentum and starts to snowball from there." - Dean Rogers "You gotta work with others to be able to go because not just one player is going to allow you to win the game." - Dean Rogers WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I am so excited to share this show with you because we are going to talk about teaching kids how to achieve financial freedom through real estate. This is not just theory, but this is a real-life case study of parents teaching their children not only how to generate passive income, but how their own knowledge around money and finances can have a huge positive impact on their own future. My guests today are my Chicago friends, Marta Piechnik, and her son Jakub. Marta has run a masonry company for many years.  3 years ago, she started investing in real estate.  Marta has built a portfolio of 25 properties in this short time. In addition to running two businesses,  she also has a husband and is a busy mom of three.  Jakub is 12 years old, and at the time of this recording, he had his first property under contract. Jakub has since closed on that property and has a second property under contract. He is moving forward with his real estate “side gig” in addition to school and regular sports and activities that kids his age enjoy.  Jakub has his own YouTube channel where he inspires other kids and shows them how they can follow in his footsteps. Key Highlights: [00:01 - 08:35] Opening Segment • Teaching your children how to achieve financial freedom through real estate. • Marta shares her background and story How she and her son got interested in the real estate industry [08:36 - 16:57] Learning Financial Independence • How Jakub learned about financial independence from his parents at a young age His passion for investing in real estate and doing it on his own • How Marta has taught their children the importance of financial independence [16:58 - 25:16] How to Teach Your Kids About Money and Entrepreneurship • When Jakub decided to create a YouTube channel to talk about real estate investing His goal is to get enough subscribers so his real estate investing information filters into the channel • The importance of starting young and getting into entrepreneurship when you have the knowledge [25:17 - 35:45] Closing Segment • Marta advises parents to talk to their kids about all aspects of money • Marta & Jakub wants to help people learn about money and investing in a fun way Want to connect with Marta? Follow her on Instagram. Want to connect with Jakub? Follow him on Instagram & YouTube. Head to his website, your # 1 source of real estate information coming from a kid! Key Quotes: "Th whole point of real estate isn't to necessarily do real estate for life it's more to be free to do what you like." - Jakub Piechnik "We're putting people in nice properties and at the same time we're building financial freedom." - Marta Piechnik WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

How many of us have given up on turning dead leads into hard cash, because we either don't know how to do it or we haven't been successful at systematizing this process? Today, we are going to do a deep dive into how real estate investors can make money from those dead leads. My guest is Chris Craddock, and he is an expert on this topic. You are also going to learn how real estate investors can work hand in hand to make more money in your business.  Chris Craddock is a nationally certified Life Coach in Leadership and one of the top real estate professionals in the world closing 65 deals+ per month. Chris is the host of the Uncommon Real Estate Podcast, a Realtor, and an entrepreneur who runs multiple successful businesses in the Washington DC Metro area as well as Richmond, VA. Chris and his companies consistently bring in close to 10 million in revenue year after year. The Redux Group sold just over 160 Million in Volume in 2020. Key Highlights: [00:01 - 07:02] Opening Segment • An overview of how real estate investors can make money from dead leads • Chris shares his background and work A realtor and entrepreneur who runs multiple successful businesses • The advantages of working with old leads, and how Chris has taken this process to a whole new level [07:03 - 13:55] The Relationship Between Agents & Investors • Why agents and investors traditionally have a "love-hate" relationship • How investors sometimes start to see the value in having agents as part of their team. • Persistence breaks resistance [13:56 - 20:38] Make Money From Dead Leads • The key to success as an investor is to find partners who share your same goals and values, and who are willing to learn and grow with you. • What if an agent doesn't get the value of having somebody send them a bunch of seller leads or appointments • The fours traits an investor should look for Happy, humble, hungry, and smart [20:39- 27:32] Get A Real Estate License, And Make Money • The real estate license is a very powerful investment tool and can lead to increased income • How wholesaling can be a profitable business • What you'll find and learn with Chris's program A virtual brokerage service that allows anyone to become a real estate agent [27:33 - 30:27] Closing Segment • A new system to make money as a real estate investor • Check out the Uncommon Estate Podcast     Want to connect with Chris? Follow him on Facebook. Head to The Redux Group, and find a unique perspective and advantage in today's competitive marketplace all over Virginia & Maryland!  Follow Chris on Instagram here.   Key Quotes: "The people that make the most money tend to be the ones that can solve the most people's problem." - Chris Craddock "Wealth is when you buy once and get paid for the rest of your life." - Chris Craddock   WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

One of the most common questions I get from investors is how to get started in probate investing. I love probate investing because they are an endless source of leads, and they are such lucrative deals. So why don't more investors dive into this niche? There are a number of things that hold real estate investors back when it comes to probate investing. But generally, it's for these reasons:  • They don't understand the process • They believe they need to know a lot of “legal stuff” • Their mindset around probate • They don't know how to have conversations with these folks They just don't know where to start. I have some tips for you today that will help you take those “first steps” and help you get started in probate investing. Key Highlights: [00:01 - 06:37] Opening Segment • How to get started in probate investing The process of probate • Why the decision maker is in a probate proceeding • What is next once all assets have been sold [06:38 - 13:05] How to Market to Probate Sellers • Reasons why people are often hesitant to start probate proceedings • The importance of understanding the process and the mindset of the seller • Why direct mail is the best way to reach these people [13:06 - 19:43] Handling a Probate Lead • Probate leads are sourced locally, so your marketing will be tailored to the area you're targeting • A website is a valuable tool for marketing and can help you to connect with potential clients • You can create content that will help you to build brand awareness and increase your chances of being chosen over competitors. [19:44 - 23:16] Closing Segment • Be prepared for conversations with sellers by being knowledgeable about the property and the deceased's situation • If you can't agree on the property always leave the door open to circle back Resources Mentioned: Probate Investing Simplified Course If you want to do a deeper dive into one of these topics covered in this show, here are some links to those shows. • How to Talk to Motivated Sellers with Confidence  • Probate Investing: The Step By Step Process    • Mining for Gold: Specializing in Probate Properties • The Mindset of Probates: Probate Investing Simplified • Overview of Marketing to Probates Key Quotes: "Marketing is how you get leads, but branding is why they choose you." - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

When we talk about what it takes to become a successful real estate investor, there is one trait that is always present. That trait is extreme focus. My guest today is Jason Yarusi of Yarusi Holdings. I'm excited to do a deep dive into the importance of habits and focus, and the profound effect these two things can have on your business.  What exactly is different about real estate investors that manage to maintain this focus day after day? There is no doubt that this one trait is what allows them to go on to build successful businesses. Jason is the founder of Yarusi Holdings with his wife Pili. They have acquired $180M in real estate across 1900 Multifamily Units since 2017. The firm repositions properties through operational efficiencies, moderate to extensive renovations, and complete rebranding. He hosts The Multifamily Live Podcast and 7 Figure Multifamily Mastermind and is an active Real Estate Syndicator and Real Estate Investor.  Key Highlights: [00:01 - 06:52] Opening Segment • Jason shares how he ended up in the real estate investing world • How to overcome doubt and fear to take your first step in real estate investing • Why you should stop building in your mind the worst-case scenarios [06:53 - 13:54] How to Achieve Success in Real Estate • Jason's experience with single-family homes and his decision to move into rentals • What has helped Jason and Pili achieve success in real estate Focusing on creating a solid path forward [13:55 - 20:29] Improve Your Focus and Habits to Achieve Success • The reason why real estate is a math problem • Jason's outlook on smaller properties vs larger properties • Why focus and habits are closely tied together [20:30 - 27:19] Small Steps, Daily Consistency • How to start your own real estate empire • You don't have to wait for the big jump to achieve your goals Start small by setting up consistent wins in your day • It's important to have moderation in your actions and to set realistic goals [27:20 - 35:54] Closing Segment • Stay focused during a tough time • How to deal with negative thoughts and focus on the good in life Want to connect with Jason? Head to 7 Figure Multifamily, your roadmap to financial freedom! Resources Mentioned: Multifamily Live Podcast Key Quotes: "When we can get ourselves grace at the same time be committed to just learn better questions. We ultimately find that the solutions for us are all around us. We just have to ask the question to find the best route to get there." - Jason Yarusi "The thing that gives you the ability to really leverage is the team." - Jason Yarusi WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure o check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Have you ever wondered how to approach potential money partners and ask for capital so that they actually want to partner with you? This can be tough! Today we are going to dive into the 3 biggest mistakes real estate investors make when raising capital and how to avoid them. My guest, Dave Dubeau, is an expert in having these conversations. He's also the first one to tell you he did it all wrong in the beginning. Dave is the creator of the “Money Partner Formula”, and today he's going to show you how to do it the right way. Key Highlights: [00:01 - 07:42] Opening Segment • An overview of the 3 big mistakes real estate investors make when raising capital • Dave shares his background and work Creating a podcast and the money partner formula • How Dave switched to a more conventional way of real estate investing and self-financed his first couple of deals [07:43 - 14:53] Don't try to Raise Capital from Strangers • The first mistake is thinking that anyone and everybody can be a good perspective investor • The second mistake is trying to raise capital too quickly, when you should focus on building relationships first • The third mistake is trying to raise capital from strangers, which is illegal in most cases [14:54 - 22:04] Approaching Potential Money Partners • How to raise money for your real estate deals without being a desperate crazy person • Why rushing out to investors led to unsuccessful cold calls and failed deals • How Dave used marketing to identify and attract investors [22:05 - 28:56] Getting Started with Real Estate Investing • How to raise money from a target group of friends, family, coworkers, and business associates Creating a relationship and then starting with a smaller group before moving on to more investors • Make sure to have a CRM system, having a good website, and having a presentation that is easy to understand for potential investors [28:57 - 36:22] Closing Segment • Dave introduces the new podcast - The How to Raise Capital 101 Show • You should have confidence, experience, and knowledge about real estate investing to be successful Want to connect with Dave? Follow him on LinkedIn, and visit Raise Capital 101 Show. Resources Mentioned: The How to Raise Capital 101 Show Key Quotes: "Get your investor ducks in row first, then go finding deals that just makes your life so much simpler." - Dave Dubeau "The safest, the fastest, the easiest place to start is by focusing 100% on your existihng network." - Dave Dubeau WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is Tim Winfrey, and we are going to dive into tips for making a business partnership work. Becoming and staying successful business partners is no easy task, but he has successfully navigated this process. Tim co-hosts the Freedom Chasers Podcast and that's how we met. He is also a real estate broker, marketer, and BPO expert. Tim has completed over 100 fix and flip projects and has managed the repairs of an additional 50+ REO homes. He currently manages a team of 5 agents as the Broker/Owner of 1st Class Real Estate Great Lakes. Key Highlights: [00:01 - 07:42] Opening Segment • Tim shares his background and entrepreneurial journey A real estate broker, marketer, and BPO expert • It is crucial to have a partnership agreement in place before starting a business together [07:43 - 14:29] Keeping a Business Partnership on Track • What's the most important aspect of partnerships • How Tim and Matt use their strengths and weaknesses to create a successful product • Communication between partners is essential to keeping everyone on track [14:30 - 21:47] How to Avoid Partnership Failures • Partnership failures are often due to disagreements, miscommunication, and not knowing each other well enough • The great advantages of doing a podcast • Marketing as an investor vs marketing as a realtor [21:48 - 29:39] Closing Segment • Why wholesaling is a preferred way to get retail leads for realtors • Define the problem defining and then provide a tailor-made solution • Keeping the agency relationship defined and in writing is key to avoiding confusion with the seller Connect with Tim on Facebook, or call his business line at (630) 273-7363. Resources Mentioned:  The Freedom Chasers Podcast  1st Class Real Estate Great Lakes Key Quotes: "If you're an entrepreneur, new opportunities arrive all the time, and being able to make sure that everybody is being able to win in the equation is very important." - Tim Winfrey "You don't want to get into business with somebody you don't know well." - Tim Winfrey WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Sharon Vornholt helps real estate investors create unforgettable brands and marketing plans that work! She also helps people that want to become an expert on one of the most lucrative niches on the planet; probate investing. She has been the leading probate investing expert for more than a decade, and she can make you an expert too. She started her blog, the “Louisville Gals Real Estate Blog,” around 2010. About three years later, she started her podcast called “Let's Talk Real Estate Investing.” Whether you are a full-time investor or real estate is your “side hustle” for the time being, Sharon can help you take your business to the next level. What you will learn in this episode: How Sharon became an accidental wholesaler – and why she eventually pivoted away from wholesaling despite her success Why Sharon's favorite off-market deals are probate, how she buys them, and how she exits What to do when you come across deals that don't fit with your business plan How Sharon's Probate Investing Simplified course helps people, and what Sharon is helping her students achieve Some of the challenges or blocks that students think stand in their way, and how Sharon pushes them to change their mindset and flip the script Why branding isn't just colors and fonts, it's the foundation of what your business is Why DWYSD (Do What You Say You're Going to Do) is so critical Why Sharon believes that wherever you are, if you're 100% comfortable, you're stagnating What Sharon considers to be her most significant win and why Resources: Website: https://sharonvornholt.com/ https://louisvillegalsrealestateblog.com/ LinkedIn: linkedin.com/in/sharonvornholt Twitter: https://twitter.com/svornholt Additional resources: Follow Chris and Zach on Club House to learn even more about deal structures and how to get 3 paydays from your real estate investments. If you're looking to secure some lines of credit for your business, check out Fund and Grow – Visit the Resource page at https://smartrealestatecoach.com/resources Schedule a FREE Strategy Call: SmartRealEstateCoach.com/action Register for our free masterclass: www.SmartRealEstateCoach.com/mastersclass Real Estate on Your Terms by Chris Prefontaine SmartRealEstateCoach.com/webinar SmartRealRstateCoach.com/ebook SmartRealEstateCoach.com/QLS SmartRealestateCoach.com/botfox SmartRealestateCoach.com/tools SmartRealestateCoach.com/eaze smartrealestatecoach.com/podcast20