Podcasts about 15x

Rachel Gainsbrugh, PharmD is the host of The Luxury Rental Doctor Show (Podcast). She is passionate about helping professionals create a life they don't need a vacation from through AirBNB investing. Click the link to listen today! https://www.shorttermgems.com/podcast    This is the 10th episode in the Pharmacist Podcasters Series. My guests and I talk about podcasting to inspire you to host a podcast, be a podcast guest, or use your voice in general. If you're interested in podcasting, pod-guesting, or public speaking, you'll like this episode. During our conversation, Dr. Rachel talks about how she started her podcast, what it's about, how she got into short-term rentals, her intended audience, advice for new podcasters, and more.    Thank you for listening to episode 323 of The Pharmacist's Voice ® Podcast!   To read the FULL show notes, visit https://www.thepharmacistsvoice.com/podcast.  Select episode 323.   ✅ Guest Application Form (The Pharmacist's Voice Podcast) https://bit.ly/41iGogX    If you need help starting your podcast, I can help. Get my FREE eBook (or audiobook version) on kimnewlove.com/podcasting. I also teach a self-paced, online course and work with clients by-the-hour. Listen to my episodes about podcasting in my back catalog on thepharmacistsvoice.com/podcast.    Subscribe to or follow The Pharmacist's Voice ® Podcast to get each new episode delivered to your podcast player and YouTube every time a new one comes out!     Apple Podcasts   https://apple.co/42yqXOG  Spotify  https://spoti.fi/3qAk3uY  Amazon/Audible  https://adbl.co/43tM45P YouTube https://bit.ly/43Rnrjt   Bio - Rachel Gainsbrugh, PharmD (March 2025) Rachel was born in Haiti with a drive to make a difference and not take her parents' sacrifices for granted. She was raised in Miami, worked hard, became a doctor and was left with over $500K in student loans. So, she grinded hard to pay off her loans. When she found AirBNB investing, it became a game-changer for her where she was able to make 15X on short-term real estate rentals over long-term rentals. Now, she's a healthcare professional by day and a rental investor by night. She's the owner and manager of 18 luxury short-term rentals with a lucrative cash-flowing rental portfolio, mom, wife and real estate coach that was recently featured on a Netflix TV show showcasing one of her luxury rentals. Rachel is passionate about helping professionals create a life they don't need a vacation from through AirBNB investing.   The Luxury Rental Doctor Show Podcast description (March 2025, Apple Podcasts App) Ever wish you had a seasoned real estate mentor whispering success secrets in your ear? That's exactly what you'll get when you tune into the acclaimed “The Luxury Rental Doctor Show” with your host, Dr. Rachel Gainsbrugh. From inner-city Miami to luxury AirBNB investor, this retired pharmacist, best-selling author, and Netflix-featured personality brings you insights that transform challenges into profitable opportunities. Her specialty? Breaking down her journey and strategies into actionable steps designed to maximize your investment returns with minimal properties.   Tune in, get inspired, and get ready to discover why countless medical professionals and entrepreneurs turn to Dr. Rachel for guidance when it comes to luxury short-term and mid-term rentals. Whether you're a healthcare worker seeking financial freedom, a mom balancing life and investments, or a professional aiming to retire early, each episode is crafted to help you take immediate action on the most effective strategies for building your own profitable rental portfolio today. Join Dr. Rachel and learn how to leverage real estate for a life of less stress and more success.   Links from this episode Rachel's Podcast Link https://www.shorttermgems.com/podcast  Rachel's Business website https://www.shorttermgems.com/  Rachel on Linkedin https://www.linkedin.com/in/dr-rachel-gainsbrugh/  Rachel on Facebook https://www.facebook.com/rachel.gainsbrugh/  Rachel on YouTube https://www.youtube.com/@theluxuryrentaldoctorshow Rachel on Instagram https://www.instagram.com/short.term.gems  Rachel on X (Twitter) https://x.com/GratefulPharmD  Rachel on Pinterest https://www.pinterest.com/shorttermgems/  Rachel on TikTok https://www.tiktok.com/@luxury_str_doctor?lang=en  75 Gems Resource https://www.shorttermgems.com/75gems  Captivate is a media host https://www.captivate.fm/  Online course platform https://kajabi.com/    Pharmacist Podcasters Series Part 1 with Ola Latala, PharmD (The Pharmacist's Voice Podcast Episode 248) Part 2 with Deeb Eid, PharmD (The Pharmacist's Voice Podcast Episode 253) Part 3 with Justin Cole, PharmD (The Pharmacist's Voice Podcast Episode 257) Part 4 with Christina Fontana, PharmD The Pharmacist's Voice Podcast Episode 262 Part 5 with Tony Dao, PharmD The Pharmacist's Voice Podcast Episode 266 Part 6 with Dr. H (Hussam Hamoush, PharmD) The Pharmacist's Voice Podcast Episode 275 Part 7 with Julie Doan, PharmD The Pharmacist's Voice Podcast Episode 297 Part 8 with Tim Ulbrich, PharmD The Pharmacist's Voice Podcast Episode 306  Part 9 with Zain Syed, PharmD The Pharmacist's Voice Podcast Episode 310  Part 10 with Rachel Gainsbrugh, PharmD (TODAY!)    Kim's websites and social media links: ✅ Guest Application Form (The Pharmacist's Voice Podcast) https://bit.ly/41iGogX  ✅ Monthly email newsletter sign-up link https://bit.ly/3AHJIaF  ✅ LinkedIn Newsletter https://bit.ly/40VmV5B ✅ Business website https://www.thepharmacistsvoice.com ✅ The Pharmacist's Voice ® Podcast https://www.thepharmacistsvoice.com/podcast ✅ Pronounce Drug Names Like a Pro © Online Course https://www.kimnewlove.com  ✅ FREE Podcasting eBook/audiobook combo https://www.kimnewlove.com/podcasting  ✅ Podcasting Online Course https://www.kimnewlove.com/podcasting  ✅ Private Podcasting Coaching or Consulting https://www.kimnewlove.com/private-coaching  ✅ LinkedIn https://www.linkedin.com/in/kimnewlove ✅ Facebook https://www.facebook.com/kim.newlove.96 ✅ Twitter https://twitter.com/KimNewloveVO ✅ Instagram https://www.instagram.com/kimnewlovevo/ ✅ YouTube https://www.youtube.com/channel/UCA3UyhNBi9CCqIMP8t1wRZQ ✅ ACX (Audiobook Narrator Profile) https://www.acx.com/narrator?p=A10FSORRTANJ4Z ✅ Start a podcast with the same coach who helped me get started (Dave Jackson from The School of Podcasting)! **Affiliate Link - NEW 9-8-23**      Thank you for listening to episode 323 of The Pharmacist's Voice ® Podcast.  If you know someone who would like this episode, please share it with them!

How much do software businesses sell for in the seven, eight, or even nine-figure range? This episode of the Buying Online Businesses Podcast dives into what it takes to sell or buy a SaaS company. Host Jaryd Krause speaks with Diamond Innabi, an expert in buying and selling software businesses. With over 10 years of experience, she has helped close successful deals in industries like energy, government, education, real estate, and technology. Diamond understands the challenges that come with selling a software company, from making sure sellers get full credit for their recurring revenue to explaining complex technology to buyers. She also knows how to position businesses with high customer concentration and other tricky factors in a way that attracts the right buyers. In this episode, listeners will learn: ✅ How long it takes to prepare a business for sale (sometimes up to two years!)✅ What needs to happen before a business is ready to sell✅ How software companies in the $15M - $150M range are valued✅ The biggest mistakes that cause deals to fall apart—and how to avoid them✅ Key negotiation strategies to get the best deal✅ How to assess a business’s strengths and weaknesses before making an offer Since joining SCG in 2014, Diamond has helped grow the team, mentor new investment bankers, and improve processes that lead to better deals. She has a strong track record of getting results and often helps clients secure deals beyond their expectations. Tune in now to discover what it takes to successfully buy or sell a SaaS company.

For this week's episode, I had the pleasure to interview Raitis Purins. With over 7 years of expertise, Raitis Purins specializes in scaling marketing teams and driving substantial growth. At Printful, Latvia's first unicorn (valued at over $1 billion), Raitis led the marketing team's expansion from 5 to 120 members and contributed to a 15X revenue growth, scaling from $20 million in 2016. His experience spans end-to-end marketing channels, and he excels at aligning team dynamics to optimize results. Raitis is known for his hands-on approach, consistently driving projects forward, even with large, cross-functional teams of 50 to 100+ people. He prioritizes company growth above departmental interests and believes that a marketing team's primary goal is revenue. Raitis values experimentation, efficiency, and collaboration, and he's passionate about clear communication—often quoting his belief that "there's no such thing as overcommunication, especially internally."

Ever felt like your bedroom game could use a boost? What if I told you there's a simple, surprising way to improve your performance?In this podcast episode, I dive into the science behind nasal breathing and humming. Join me as I explore how these seemingly mundane activities can improve your erection 15X.Don't miss out on this game-changing information that could transform your sex life. Tune in now to learn the secret to a more satisfying and fulfilling experience.--------------If you liked this episode, please SUBSCRIBE, like, leave a comment, and share so we can keep bringing you valuable content that gets results!--------------Follow Me On:InstagramTwitterFacebookTikTokYouTube--------------For all links and resources mentioned on the show and where to subscribe to the podcast, please visit https://sexualhealthformenpodcast.com/nasal-breathing-humming--------------Ready to empower your health journey? Secure your FREE PDF copy of the “5 Natural Solutions to Overcome ED” today! Dive into knowledge that could transform your life. Click the link below to claim your copy

It's true that 5% of the Public Land hunters harvest 95%+ of the game animals. In this episode Cliff goes over the skillsets and strategies that those elk hunters employ year-over-year in order to 10-15X the harvest success of the average hunter.---FOLLOW CLIFFYouTube - https://www.youtube.com/c/CliffGrayInstagram - https://www.instagram.com/Cliffgry/Facebook - https://facebook.com/PursuitWithCliffPursuit With Cliff Podcasthttps://pursuitwithcliff.com/interviews-and-podcasts/Cliff's Hunt Planning and Strategy Membership https://pursuitwithcliff.com/membership/Hunt. Fish. Spear. (Experiences, Courses and Seminars) https://pursuitwithcliff.com/ExperiencesMerchhttps://pursuitwithcliff.com/shop/SUBSCRIBE TO CLIFF'S NEWSLETTER:https://PursuitWithCliff.com/#Newsletter

“The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on building a world class customer experience for your course or program. So what happens on the other side of the checkout button? Giulia is a content creator turned million dollar CEO and educator, and her case study today examines the key changes she implemented when transitioning her program from a DIY course sold through live launches into an evergreen academy with scalable DIY, DWY, and DFY components.Not only did her student results skyrocket, but within 13 months of prioritizing user experience, these program shifts 15X'd her revenue and made more than $1 million in cash.View the transcript for this episode at: https://otter.ai/u/qbCvjv_t-vh66PYq4QuZPx18Dz4?utm_source=copy_urlThank you to our sponsors!Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEOGet 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellenConnect with Giulia:www.giuliaguerrieri.comApply for CCA: https://www.skool.com/creators/aboutJoin the Club: https://www.skool.com/consciouscreatorsFollow Giulia on IG: @iamgiuliaguerrieriSubscribe on Youtube: https://www.youtube.com/@iamgiuliaguerrieriBreak Out of the Matrix Podcast: https://podcasts.apple.com/us/podcast/break-out-of-the-matrix/id1636055017Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Rakuten is famous for the cash-back opportunities they provide. However, around Black Friday, Rakuten carries some amazing opportunities to earn credit card points on purchases you'd be making anyway. If you're ready to earn up to 15X credit card points in the Black Friday sales, today's episode is here to show you exactly how to do it.   Tune in this week to discover how to 15X your credit card points this Black Friday. I'm sharing a super simple way to maximize your credit card rewards points while picking up some amazing deals in the process over the Holidays.   Get full show notes and more information here: https://wealthymommd.com/188

Shownotes for Andrew Butt   Founder & CEO at Enable, creating the Rebate Management software category. Used by manufacturers, distributors and retailers globally to increase earnings. Since 2020 we've grown 15X and raised $275m from top tier investors.  My mission is to enable trusted trading relationships that serve customers better together. My vision is to empower thriving partner ecosystems of manufacturers, distributors and retailers where people can find the best products, services and value. Enable is a B2B SaaS platform for companies across 50+ sectors to analyze, negotiate and execute complex trading agreements to drive profitable growth. Served on the Board of Directors of several other companies and not-for-profits. I have started and grown multiple businesses into profit and positive cash flow, including exit to PE. * Founded 4 businesses, and demonstrated traction and growth in every case * Grown revenues every quarter without exception - now a permanent team of 500 * Served on main board of directors for 3 years for Helicopter Club of Great Britain * Served on main board of directors for 3 years for a $300m business * Co-founded and sold business to private equity   Episode Highlights:   Introduction to Andrew's Career:   Andrew provides an overview of his career journey, highlighting key milestones and experiences that shaped his entrepreneurial path.   Startup Ecosystem: UK vs. Silicon Valley:   Andrew shares insights into the similarities and differences between the startup ecosystems in the UK and Silicon Valley since he now resides in San Francisco.   Expansion Routes and Advice for Silicon Valley Companies:   Discussing Andrew's experience with expanding companies from the UK to Europe or the US, and valuable advice for Silicon Valley companies eyeing entry into the European market.   Evaluating Ideas for Building a Company:   Andrew delves into his approach to evaluating ideas for building a company, offering valuable insights for aspiring entrepreneurs.   Evolution of SaaS Over Time:   Reflecting on the evolution of SaaS since Andrew's first venture in 2004, exploring the changes and challenges faced by founders in the SaaS space.   Raising Capital and Working with Top Tier VCs:   Andrew shares his experiences with fundraising, from the early struggles to landing a significant investment, and discusses what it's like to collaborate with top-tier venture capitalists.   Key Metrics for Company Tracking:   Exploring the metrics Andrew tracks for his company, revealing how he identified and prioritized these metrics for success.   Rebate Management Software:   Andrew provides insights into rebate management software, shedding light on its significance in the business landscape.   Organic Growth vs. Acquisition:   Discussing the decision-making process behind growing a company organically versus through acquisitions, with a focus on the acquisition of Profectus Group's RDM Platform.   Managing Culture Integration Post-Acquisition:   Andrew shares tips on managing the integration of different company cultures after an acquisition, drawing from his experiences.   Employee Liquidity and Staying Private Longer:   Addressing the trend of companies staying private longer and conversations around employee liquidity, providing perspectives on these industry shifts.   Continuous Learning and Board Membership:   Andrew discusses his commitment to continuous learning, serving on boards, and the best practices for being an effective board member.   Entrepreneurial Journey and Valuable Lessons:   Andrew reflects on his entrepreneurial journey, sharing the most valuable business lesson he has learned over the years.   Looking Ahead and Final Thoughts:   Andrew discusses topics not covered in the episode, his future plans, and invites listeners to connect for more insights. Connect with Andrew   https://www.linkedin.com/in/awbutt/

This week, we talk about Wizkid wanting to take a break, the lady Forgetting the National Anthem, Being possessed by Fan Boy Culture at your wedding, Returning Items to an African Grocery Store in Toronto and Getting cheated on 15X and More hot takes on this weeks episode !!!Be sure to Comment / Rate and Share the Podcast with your FrenssssSend us a Fam mail to FAM MAIL or to our email - thetalkativex@gmail.com

Angel Scale Biotech: Learn More   The third time is the charm for Piction Health. Super founder Susan Conover is back to talk about the third iteration of their business model which is showing promise of scaling profitably. Her AI has ingested a million diagnosed images of hair and skin conditions and is now making dermatologists 15X more productive. See for yourself at PictionHealth.com.   Sponsored by Purdue University entrepreneurship and Peter Fasse, patent attorney at Fish and Richardson.   Highlights: Sal Daher Introduces Susan Conover What Piction Health is Solving "... We solve the full problem for patients, end-to-end. If they have a rash or a mole they're worried about, or a case like that, they submit a case, we review that case within 24 hours with our board-certified dermatologist, we call in prescriptions..." A Typical Consultation at Piction Health "... How did you discover this? How is it that it dawned on you that this is the direction to go in?..." "... Dermatologists loving working with us is one of our really important metrics that we want to make it really easy for them..." "... How can our listeners be helpful to Piction Health?" Thoughts to the Audience   Topics: biotech, discovering entrepreneurship, robotics/AI

Could artificial intelligence make you MORE human? Help you become your best self? And, maybe, 10-15X your output? In this TechFirst we chat with author, flow coach, and entrepreneur David Passiak, who has gone way down the generative AI rabbit hole and made tools like ChatGPT his CMO, CEO, CRO, chief strategy officer, chief content officer, and more. He says it's 10X'd his output, but in some ways it's even more that that. 10Xing what you can do it one thing, but enabling what you could never do (like design, or software engineering) is yet another level of enabler. We also get a little deep and talk about what it means to be human in a world where everything is gaining intelligence.

In this week's episode Sarah chats with Logan about how to deal with being fired or laid off from work, something that we can probably all resonate with.About Logan:I've led SEO teams in the affiliate space and more recently B2B SaaS. My biggest success was leading Tipalti.com to 15X growth as a Unicorn FinTech organization. I recently launched a Beta product for Multi-Site Title Tag Management. Currently partnering with Agencies and B2B SaaS teams as a solo Consultant. Where to find Logan:@thisbylogan on Instagram @LogansNotions on Twitter Logan's Website Logan on YouTube Logan Bryant on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Resources used for episodeDigital Strategist + SEO Engineer - Nick EubanksPatrick Rice Co. – Independent SEO Consultant – Scale RevenueSubscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast websiteCopyright 2024 Sarah & Tazmin Mentioned in this episode:Check out the Therapy Crew...

BIO: Tom Wall holds a Ph.D. in Retirement Income Planning, with original research on Whole Life as a Fixed Income Alternative under the advisement of industry thought leaders: Wade Pfau, Michael Finke, and Stephen Parrish.STORY: Tom got pulled into the Bitcoin frenzy in 2018 and made huge gains. He had also invested in an NFT performing really well and made 15X his investment. Tom took his investment from the NFT and invested the money in Bitcoin. Then Bitcoin's value dropped, and Tom lost almost half of his investment.LEARNING: If you make some money, sell, or at least take half off the table. Have a piece of your portfolio that is continually growing but also accessible. “If you make any gain, take back your original investment, and let your gain ride.”Tom Wall Guest profileTom Wall holds a Ph.D. in Retirement Income Planning, with original research on Whole Life as a Fixed Income Alternative under the advisement of industry thought leaders: Wade Pfau, Michael Finke, and Stephen Parrish. His focus on academics and selling from a place of integrity comes from a 20-year career of positioning whole life insurance and competing against its alternatives.Recently he published Permission to Spend: Maximize Your Retirement with the Best-Kept Secret in Personal Finance. Starting in college as an award-winning advisor with Northwestern Mutual before moving his practice to MassMutual, he subsequently grew his career in prominent home office sales and marketing leadership roles.Tom has been a well-known storyteller at nationwide perennial company conferences and firm meetings. Tom now coaches and consults with financial advisors, hosts the Whole Life Masterminds study group, and authors multiple original thought leadership pieces, books, and other content.Worst investment everIn 2017/18, Tom's friends started texting him about this thing called Bitcoin. He had heard about it before but dismissed it because he couldn't find it anywhere or buy it. But when his friends started talking about it, he got interested and decided to invest in it. At the time, Bitcoin was at $2,000. Tom invested $10,000, and in just a year, Bitcoin's value was $20,000. Tom made some really good money.Then the NFT craze started, and there was one in particular that Tom believed in, and he bought it. The NFT went up about 15 times his investment. Tom was pleased. Then he decided to move the NFT winnings to Bitcoin, but unfortunately, Bitcoin had started going down at the time. Tom lost over half the value of his gains.Lessons learnedIf you make some money, sell, or at least take half off the table.A bird in the hand is absolutely worth two in the bush.Have a piece of your portfolio that is continually growing but also accessible.Andrew's takeawaysIf you make some gains, take 50% off the table, and keep the other 50%.No.1 goal for the next 12 monthsTom's number one goal for the next 12 months is to add value to as many people as possible and be the voice of reason in the insurance space.Parting words “Go out there and take those risks. Just make sure you do it responsibly and take those gains off the table when you get them.”Tom...

DREAMS APRIL 2015 40%, Scribble & 3rd, Disappointment, 25th & 3, A Contact, Frizz Head, Overweight & Middle of Nowhere, Transit Center & Sunny Day, 20/20 & Leather Jacket May 2015 Let Her Go & 15X, thinner & parents, he was hot & black eye-liner, blankets, desert mountains June 2015 Startled, Bags & Lying DOwn, Unsure, 55, Slide & hiking, Zombie & bill, group of women & oil rig & madder than a wet hen --- Send in a voice message: https://podcasters.spotify.com/pod/show/ruby-warner/message Support this podcast: https://podcasters.spotify.com/pod/show/ruby-warner/support

Get ready for some real estate greatness. I'm your host, Casanova Brooks. Today, we've got the legendary Dr. Rachel Gainsbrugh in the house!Dr. Rachel is the embodiment of perseverance. From Haiti to Miami, she crushed $500K in student loans and discovered the power of AirBNB investing. She scored a mind-blowing 15X return with short-term rentals. Talk about stacking that paper!But hold up, there's more. Managing 18 luxury rentals, balancing her career, family, and coaching, Dr. Rachel knows how to slay it all. Her passion is helping people like us create an epic life through real estate. Just two properties can make a massive impact.And get this, her story even made it to Netflix! She's the real deal, folks. So, if you're a hungry entrepreneur seeking financial freedom, Dr. Rachel is your guide. Get ready to level up and unleash your potential in the world of real estate. Let's go!links:www.shorttermgems.comwww.dreamnation.comwww.youtube.com/c/dreamnationcasanovabrooksAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Surbhi Sarna is a partner at Y-Combinator and the author of Without A Doubt. Previously, she was the founder and former CEO of nVision Medical, which sold to Boston Scientific (NYSE: BSX) for $275M. nVision developed a first-in-kind microcatheter for the detection of ovarian cancer. After raising $17M in venture funding, completing three clinical trials, and obtaining two first-in-class FDA approvals, nVision was acquired by Boston Scientific for more than 15X money-in. Surbhi then stayed at Boston Scientific for two years, running the 150+ person commercial organization in preparation for launch. She is now Y-Combinator's only and first partner focused exclusively on healthtech, medical devices, and therapeutics and sits on both private and public company boards. An inspiring take on how to turn others' doubt —and your own —into rocket fuel to achieve your dreams from entrepreneur, CEO, and healthcare investor Surbhi Sarna. The very qualities that make you an outlier are, in fact, your strengths. Or so Surbhi Sarna discovered after a teenage cancer scare inspired her to reimagine healthcare, founding a medical start-up to detect early ovarian cancer. In WITHOUT A DOUBT, she shares her entrepreneurship story of proving the doubters wrong. As a young, brown woman without a medical degree, Ivy-league contacts, or any Silicon Valley street cred—and who had felt different throughout her life—she was often overlooked and underrated. Undeterred, Sarna used the naysayers as ammunition to help her surpass the expectations of others—and achieve her dreams. WITHOUT A DOUBT is her story of becoming a leader without an MBA, networking without a network, and raising funds when she didn't know a single venture capitalist, teaching you how to do the same. Sarna led an all-star team to develop a life-saving medical device, sold her business for $275 million, and became a partner at Y Combinator, one of the most successful venture firms in the world. Using her own experience, she shows you how to face setbacks, not let impossible standards (including your own) get in the way, lead empathetically, empower others to think differently, and how to convince the right people to help you accomplish your goals. WITHOUT A DOUBT is “a wise, practical, and compassionate guide to startup success from a determined woman.”— (Kirkus Reviews, *starred review)Surbhi Sarna lives in the San Francisco Bay area To learn more about 83bar please visit: http://83bar.com/BSB Media

Today on Purpose by Design, Purpose Award Celebration #1 Dr. Pamela chats with Purpose Award Winners...  Dr Lisa Yvette Jones, Delasber Griffin Sanders, & Dr Deborah Allen   Lisa Yvette Jones is a Best-Selling author, orator, success enthusiast, and CEO and Founder of iC.A.R.E Leadership, LLC; a multidimensional coaching practice aiding in the production, advancement, and transformation of professional leadership. Having experienced many years in the fields of business administration and counseling, Lisa Yvette Jones has built a meritorious acumen in influencing career professionals to prioritize their health, their love of self, and to develop a genuine appreciation for their vocations, at large. Her mantra is simple:  She supports leaders on their quest to attain professional success, while ensuring their availably to serve others from a place of personal overflow, removed from all exasperation. In short; she reminds clients that a leader's life, matters too.   LisaYvetteJones@gmail.com (email) (248) 952-8122 (contact number)  https://www.facebook.com/lisa.yvette.jones https://instagram.com/lisayvettejones2:  LisaYvetteJone1: https://youtube.com/channel/UCRfcWjiueMYk7nxxXQWPZYQ    Delasber Griffin Sanders, your Personal Trauma Specialist. She helps parents who need support and another avenue to connect with their special needs kids. And she works with business owners, churches, and other organizations who want to understand, connect with, and support the special needs community. Delasber's Mission is to inspire and create connections between special needs kids, their parents, and a community that supports them. Like the sunflower that supports each other at their weakest, she will be a voice and a sunflower for parents and their special needs babies.   Connect with Delasber: www.delasber.com   Deborah Allen is a 30X best-selling & 15X international best-selling author, speaker, certified life coach, cleric, and CEO and creative founder of The Fierce System; a multifaceted liaison specialty, centered around helping women to both, find and develop, their voice. Having been trained by world-renowned NSA motivational speaker, Mr. Les Brown, Deborah understands the importance of strategy, development, and credible mentorship; traits she seamlessly translates, to her growing clientele. Deborah's mantra is simple: Her one and only goal is to motivate clients; helping them to create the life, they were meant to live.   Connect with Dr. Deborah Website: https://deborahallenfierce.com/     Thank you for joining us today… For more about Dr. Pamela or to apply to be on one of her shows go to https://linktr.ee/Purposewithpamela

In the fourth part of the Ultimate Guide to Google Ads for 2023, John and Kasim discuss why you should run proactive YouTube Ads and how to run them to scale your business. Wait! If you haven't watched the previous parts yet, you can watch them here: • The Ultimate Guid... In this EPISODE, they also reveal why we spend $150K a month on YouTube Ads, where you should focus your efforts aside from video assets, and so much more:0:00 Intro0:37 The Ultimate Guide to Google Ads for 2023 | Part 4 Proactive YouTube Ads2:53 YouTube is the next TV7:35 Create a video campaign without goal guidance14:34 Bid strategy for Proactive YouTube Ads15:55 Daily budget = 15X your CPA19:35 Why John doesn't use Content Exclusions24:32 Setting your Ad schedule for YouTube Ads29:35 Creating a new custom segment35:25 Know your in-market and affinity audiences38:30 Time does not matter for YouTube videos42:16 What to look forward to in Part 5 of the Ultimate Guide to Google Ads for 2023Related videos:

In this episode, Dr Brittany Barreto talks to Surbhi Sarna, Author of Without A Doubt and Partner at Y Combinator. They discuss Surbhi's company, which exited in 2018 for $275 million, advice for networking and pitching investors, plus how to recognise burnout and what to do about it. Enjoy the episode!Remember to like, rate and subscribe to the FemTech Focus podcast!Guest bioSurbhi Sarna is the healthcare partner at Y Combinator, and is the founder and former CEO of nVision Medical, which sold to Boston Scientific (NYSE: BSX) for $275M. nVision developed a first-in-kind microcatheter for the detection of ovarian cancer. After raising $17M in venture funding, completing three clinical trials, and obtaining two first-in-class FDA approvals, nVision was acquired by Boston Scientific for more than 15X money-in. Surbhi then stayed at Boston Scientific for two years, running the 150+ person commercial organization in preparation for launch. She is now Y-Combinator's only and first partner focused exclusively on healthtech, medical devices, and therapeutics and sits on both private and public company boards.Company bioIn Without a Doubt, Sarna gives us an inside look at her entrepreneurial journey and shows how she proved her naysayers and doubters wrong using the very qualities that had made her feel different her whole life. Instead, she leveraged these qualities to help her surpass the expectations of others and achieve her dream. In her book, she shares the practical skills and tools that are needed to face setbacks, not let impossible standards get in the way, lead empathetically, empower others to think differently, and how to convince the right people to help you accomplish your goal.FemTech Focus Podcast bioThe FemTech Focus Podcast with Dr. Brittany Barreto is a meaningfully provocative conversational series that brings FemTech experts - including doctors, scientists, inventors, and founders - on air to talk about the innovative technology, services, and products (collectively known as FemTech) that are improving women's health and wellness. Though many leaders in FemTech are women, this podcast is not specifically about female founders, nor is it geared toward a specifically female audience. The podcast gives our host, Dr. Brittany Barreto, and guests an engaging, friendly environment to learn about the past, present, and future of women's health and wellness.FemHealth Insights bioLed by a team of analysts and advisors who specialize in female health, FemHealth Insights is a female health-specific market research and analysis firm, offering businesses in diverse industries unparalleled access to the comprehensive data and insights needed to illuminate areas of untapped potential in the nuanced women's health market.Time Stamps[04:48] Background to the book. [07:32] What is the book about?[08:29] Teenage cancer scare[11:33] Advancement in ovarian cyst research or solutions.[12:17] Why is it always birth control?[15:05] Networking advice[16:45] Making connections.[17:41] Be excited about your business![22:20] Advice to founders who are being laughed at.[27:45] What do you think of the word femtech?[28:40] Using words to make people comfortable.[30:20] Know your pitch and read the room.[32:58] Handling insecurities about pivoting.[36:49] Burnout. [43:08] What Surbhi is up to now. ResourcesWithout A Doubt: How to Go from Underrated to Unbeatable Call To Action!Make sure you subscribe to the podcast, and if you like the show please leave us a review! Episode ContributorsSurbhi SarnaLinkedIn: @Surbhi SarnaTwitter: @SurbhiSarnaSF Y CombinatorWebsite: https://www.ycombinator.com/LinkedIn: @Y CombinatorTwitter: @ycombinatorInstagram: @ycombinatorFacebook: @Y CombinatorYoutube: @ycombinator Dr. Brittany BarretoLinkedIn: https://www.linkedin.com/in/brittanybarreto/Twitter: @DrBrittBInstagram: @drbrittanybarreto FemTech FocusWebsite: https://femtechfocus.org/LinkedIn: https://www.linkedin.com/company/femtechfocusTwitter: @FemTech_FocusInstagram: @femtechfocus FemHealth InsightsWebsite: https://www.femhealthinsights.com/LinkedIn: @FemHealth Insights

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Today's topic is a hot one: Luxury Air BNB Investing for busy professionals. My guest is Dr. Rachel Gainsbrugh, and she has a wealth of information on this topic. Rachel shares the same strategies she uses in her own business to make top dollar on each one of her 18 short-term rentals. In this show, you will learn how she was able to 15X her income on these short-term rentals over long-term rentals.  Key Highlights: [00:01 - 07:42] Opening Segment Rachel's inspiring journey to financial freedom A luxury Airbnb and short-term rental real estate investor How Rachel and her husband changed their lifestyle to support their goals and dreams Investing in luxury Airbnb and short-term rental real estate investments [07:43 - 15:02] Building a Successful Short-Term Rental Investing Business Airbnb investing was chosen as it had significant returns SOPs, KPIs, and virtual assistants were used to outsource work Networking was key in expanding exponentially How to maximize profits with short-term rentals [15:03 - 22:54] Leveraging Tax Benefits and Creating Luxury Experiences Why having a mantra can be a game changer Get laser-focused on what you want out of your portfolio Leverage tax benefits such as cost segregation studies and bonus depreciation Put a little bit of lipstick on properties but not full gut rehabs [22:55 - 29:56] Unlocking the Secrets of Luxury Airbnbs How to generate extra revenue through upsells and amenities Upsells can generate an extra $500-$1000 a month in revenue Make sure to provide what guests are asking for The importance of surveying guests [29:57 - 37:05] Unlock Opportunities with Surveys and Differentiation Strategies Survey customers to understand what they want and need Differentiate yourself in the business by providing extra services and custom messages Set up an honor system for goods in the store if necessary Why you should include a call to action in your listing [37:06 - 41:21] Closing Segment Create revenue with additional benefits for guests Look at regulations and markets before investing Resources Mentioned: Short Term Gems Hospitable Hosts 75 Gems Social Media: Facebook - https://www.facebook.com/groups/422973842093365 Instagram - @short.term.gems Facebook Business - https://www.facebook.com/shorttermgems Facebook Profile - https://www.facebook.com/rachel.gainsbrugh/ LinkedIn - https://www.linkedin.com/in/dr-rachel-gainsbrugh-4bb33721/ LinkedIn Business - https://www.linkedin.com/company/short-term-gems/ YouTube - https://www.youtube.com/channel/UCqbd6q_YI8KI-zyTeBgMjnQ Twitter - https://twitter.com/GratefulPharmD TikTok - https://www.tiktok.com/@luxury_str_doctor Amazon Live - https://www.amazon.com/shop/short.term.gems Be sure to check out Rachel's website for more information.  Key Quotes:  “Quickly is not the stuff that's really going to bring you joy and peace of mind.” - Rachel Gainsbrugh “By understanding the needs of your guests and the market, you can really create something special for them.” - Rachel Gainsbrugh WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Some leaders are predicting the future.You can anticipate disruptions and seize new opportunities with information that's already available. Your competition has access to it too and the big difference comes down to the decisions you make from it.I host Ajit Sivadasan, Lenovo's President and Global Head of DTC (2C to 2B) who shares the top 3 macro trends he's using to create a leadership advantage.He is the founding executive of Lenovo's global online strategy, starting in 2006 across it's b2c and b2b businesses. Over the last 15+ years, Ajit's led a global team that has helped craft and drive Lenovo's global online sales from 5 countries to 35+ countries and lenovo.com's footprint into 90+ countries. During this period, revenue and profits have grown by over 15X and units by over 15X in B2C. He's also served in leadership roles at Gateway and Deloitte.Lenovo is a $70B, 75,000 employee company that's built on its success as the world's largest PC company by further expanding into key growth areas including server, storage, mobile, solutions and services.LinkedIn Profile https://www.linkedin.com/in/ajitsivadasanCompany Link: https://www.lenovo.com/What You'll Discover in this Episode:Why leaders should use macro trends to guide their decisions.What Ajit learned from Peter Drucker.Why macro trends help you make great hiring decisions. A time that data decision making paid off.A hack to get buy-in on your big idea.When facing adversity created a big opportunity. Three success strategies for every employee.The LinkedIn posting strategy he uses to test his ideas. -----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

Rachel Gainsbrugh was born in Haiti with a drive to make a difference and not take her parents' sacrifices for granted.  She was raised in Miami, worked hard, became a doctor, and was left with over $500K in student loans.So, she grinded hard to pay off her loans.  When she found AirBNB investing, it became a game-changer for her where she was able to make 15X on short-term real estate rentals over long-term rentals.Now, she's a healthcare professional by day and a rental investor by night.  She's the owner and manager of 18 luxury short-term rentals with a lucrative cash-flowing rental portfolio, mom, wife, and real estate coach that was recently featured on a Netflix TV show showcasing one of her luxury rentals.Rachel is passionate about helping professionals create a life they don't need a vacation from through AirBNB investing.Connect with Rachel Gainsbrugh! Website: https://www.shorttermgems.com/LIKE • SHARE • JOIN • REVIEWWebsiteJoin the REI Mastermind Network on Locals!Apple PodcastsGoogle PodcastsYouTubeSpotifyStitcherDeezerFacebookTwitterInstagramSUPPORT THE SHOW!Self Managing Your Rental Properties? Get 6 months of RentRedi for $1! Click this link!Get Exclusive Content on Patreon! • https://www.patreon.com/reimastermindGet $10 and Reduce Your Business Costs by Shopping at AppSumo • https://bit.ly/reiappsumoGet $10 Towards Your First Purchase at Drop • https://drop.com/?referer=3DC729"You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack

Rachel Gainsbrugh was born in Haiti with a drive to make a difference and not take her parents' sacrifices for granted. She was raised in Miami, worked hard, became a doctor, and was left with over $500K in student loans.So, she grinded hard to pay off her loans. When she found AirBNB investing, it became a game-changer for her where she was able to make 15X on short-term real estate rentals over long-term rentals.Now, she's a healthcare professional by day and a rental investor by night. She's the owner and manager of 18 luxury short-term rentals with a lucrative cash-flowing rental portfolio, mom, wife, and real estate coach that was recently featured on a Netflix TV show showcasing one of her luxury rentals.Rachel is passionate about helping professionals create a life they don't need a vacation from through AirBNB investing.Connect with Rachel Gainsbrugh! Website: https://www.shorttermgems.com/LIKE • SHARE • JOIN • REVIEWWebsiteJoin the REI Mastermind Network on Locals!Apple PodcastsGoogle PodcastsYouTubeSpotifyStitcherDeezerFacebookTwitterInstagramSUPPORT THE SHOW!Self Managing Your Rental Properties? Get 6 months of RentRedi for $1! Click this link!Get Exclusive Content on Patreon! • https://www.patreon.com/reimastermindGet $10 and Reduce Your Business Costs by Shopping at AppSumo • https://bit.ly/reiappsumoGet $10 Towards Your First Purchase at Drop • https://drop.com/?referer=3DC729"You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack

Last week, we saw stocks rally in a major way. And we're confident this isn't another head fake. This rally has legs, and it seems possible that stocks are clawing their way out of this bear market.Earnings have been very strong. Yields are coming off their highs. Stocks have been performing well. There's talk of a Fed pivot again (which feels much more substantiated than it has previously). We're cautiously optimistic that this rally could become the start of a new bull market.Though it may not be happening as fast as some hope, inflation is coming down. The Fed is considering slowing its pace of rate hikes. And the bond market has started to react on a global scale. Central banks around the world have capitulated, causing yields to retreat. And now earnings are surprising to the upside. Altogether, this is creating a recipe for stocks to move higher – at least in the short term and hopefully into the medium and long term as well.So, if this is the start of a potential long-term rally, does that mean we've hit the market bottom? Well, timing an exact bottom is nearly impossible – but we're seeing indicators flashing all across the market, signaling that the bottoming process has begun. And that's all that matters when preparing for an incoming bull market.The first signal is valuations. Without a deep recession, bear markets tend to bottom around 14 to 16X forward earnings. And recently, stocks have reached about 15X – very close to that bottoming level. The second thing we're watching is financial conditions. Bloomberg's financial conditions index – which takes yields, stock prices, commodity prices, etc., into account – dropped below -1 a few weeks ago. Over the past 25 years, when that index falls beneath -1, stocks are close to a bottom.The third? The S&P's price is well below analysts' price targets, about 23% below consensus. Historically, the market bottom when the S&P was 20% to 30% below analyst targets. That's bullish.Another indicator? Fund managers have record-high levels of cash. That indicates capitulation and money waiting on the sidelines for a more bullish setup. And that's bullish, too.Not to mention, investor sentiment is at peak-bearish levels. This tends to mark “peak fear,” and it usually correlates with market bottoms.What about a strong technical indicator? The McClellan Oscillator, which is a market breadth indicator, just broke below -15 – a super negative reading it rarely breaks beneath. And every time it does – 100% of the time – stocks are higher 12 months later. Indeed, that is a huge bottoming signal for the market. These aren't the only signals. The list goes on. It's clear that we're due for a big rally here. And it's possible that this rally could bounce us all the way out of bear market territory.

Can you have the best of both worlds - working a job that you love while being a successful real estate investor and building wealth? If you're Rachel Gainsbrugh the answer is yes. Rachel was facing what so many of us face, huge student loans - I'm talking over $500K, and a passion to figure out a revenue stream that would help her create a life she didn't need a vacation from. After a lot of research, Rachel found short-term real estate rentals, mainly through Airbnb, and was able to create a 15X revenue stream, which basically changed her life and her family's. In this episode, we dive into Rachel's story of success as she shares with you how to find the right properties for short-term rentals, how to avoid some of the biggest mistakes when it comes to real estate investing, and how to work a 9-5 job and still be a successful real estate investor. I hope this episode inspires you to think that if Rachel can do it, you can too. Let's start talkin'. LINKSRachel's website75 Cities with the Highest Profitability Rachel on InstagramAirdna SPONSORSThanks to ShipStation for sponsoring the show. Go to ShipStation.com today and sign up with promo code MYMONEY for a FREE 60-day trial.Thanks to Ka'Chava for sponsoring the show. Ka'Chava is offering 10% OFF for a limited time at Kachava.com/mymoney.Thanks to Chime for sponsoring the show. Get started with Chime today. Applying for a free account takes less than 2 minutes. Get started at chime.com/mymoney.Thanks to BetterHelp for sponsoring the show. I want you to start living a happier life today. As a listener, you'll get 10% off your first month at BetterHelp by visiting our sponsor at http://www.betterhelp.com/mymoney. Thanks to Shopify for sponsoring the show. Shopify is more than a store. Connect with your customers. Drive sales. Manage your day-to-day. Go to http://www.shopify.com/mymoney for a FREE fourteen-day trial and get full access to Shopify's entire suite of features.LEAVE US A REVIEWLeave us an honest rating and review, pretty please. Head to the podcast player you're listening to this episode in to leave us a review or you can click here to leave a review for Everyone's Talkin' Money podcast on Apple Podcasts. Love this episode. Share it with a few friends so they can learn these valuable money concepts as well. Be sure to FOLLOW and SUBSCRIBE to never miss an episode!GOT A QUESTION?Have a Shannah Shares question? Submit your question here https://bit.ly/shannahsharesMORE MONEY TIPSFollow Me on Instagram for more money tips and behind-the-scenes information https://www.instagram.com/shannahgameFREE GUIDES + RESOURCESDownload our FREE Top 25 Episode GuideDownload a FREE BONUS podcast episode 5 Minutes to Unlock a New Money MindsetWant to be featured on a Budget Rescue monthly podcast episode? Just head over to this short form and leave me a message. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're only six weeks away from two of the biggest days on the affiliate marketing calendar…Black Friday and Cyber Monday. Today, I'm sharing never-before-shared strategies and tips to absolutely crush your Black Friday and Cyber Monday affiliate promotions and get the holiday season off to a great start! LINKS MENTIONED IN THIS EPISODE How We Increased our Black Friday and Cyber Monday Affiliate Sales by 15X: mattmcwilliams.com/affiliatepromodebrief How to Write a Review Post that Ranks and Converts: mattmcwilliams.com/reviewposts How to Create Affiliate Bonuses: mattmcwilliams.com/affbonuses Ultimate Guide to Holiday Affiliate Promotions: https://www.mattmcwilliams.com/ultimate-guide-holiday-affiliate-marketing-promotions

Today on the MOTM Kona 2022 Triathlon Series, I sync up with recently retired, American Professional Triathlete, Linsey Corbin. Linsey has a decorated career in the sport with 17 Years as a professional triathlete and as of this year she was planning to retire after completing her last race in Kona, unfortunately she learned in her training and lead up to the iconic race, that she has a stress reaction in her femur and any kind of exercising was off the table.  If you follow Linsey on Instagram, you can read her posts and follow how she mentally pivoted. If you are an athlete, you know how hard it is to sit on the sidelines with an injury. I checked in with Linsey out of respect and she insisted on having me include her in the series. Not to worry, she is taking it like a champ, drinking wine and having croissants in Paris with her sister, of course! During our conversation Linsey shares how she got into the sport of triathlon, what she loves about it, and she talks about some of her favorite races. Linsey also shares her phillophy around nutrition and fueling during races, her overall mindset, and a few big lessons she has learned along the way.  We talk about her love/hate relationship with the iconic Kona World Championships and why she has done it 15X! Special thanks to Roka for arranging this conversation. If you are just dialing in, it's the superbowl of triathlon this week, the 2022 VINfast IRONMAN World Championships taking place in Kailua-Kona for the first time in three years. All week long on the Marni On The Move podcast, you will hear from top professional athletes and thought leaders from around the globe.     The Womens WC was yesterday Oct 6, 2022 and history was made. American Pro Chelsea Sodaro won the race and was the first American woman to win in over 25 years, since Paula Newby Frasier and the first Rookie to win in 15 years.  CONNECT Linsey Corbin on Instagram Marni On The Move Instagram, Facebook, TikTok, LinkedIn, or YouTube Marni Salup on Instagram and Spotify OFFERS Neotein Neotein is a protein and electrolyte supplement. It's the perfect quick hit after a training session  for a protein boost and rehydration.  It's easy to use, just add one of the single serve packets to water. Neotein's protein packet's are great for a ride, run, or busy day on the go, and fit into your pockets or bag.  Made in the USA with straightforward, high-quality ingredients, Neotein has no unneeded additives, sugars, or fillers and its just 45 calories, with a light refreshing flavor that tastes great.  Get 20% off and use our code MARNI20 at Neotein.com Revitin Revitin is a prebiotic toothpaste that is an all-natural vitamin and mineral-rich formulation that gently cleanses, whitens teeth, and freshens breath while helping to restore gums and reduce harmful plaque. It is free of SLS, synthetic detergents, or additives and contains no harsh chemicals, fluoride, artificial colors, sweeteners, or dyes. Created by biologic dentist Dr. Gerry Curatola, years ago, when he recognized a need for a new and effective oral care product that could support sustainable health within the mouth.  Use our code Marni 15 at Revitin.com SUPPORT THE PODCAST Leave us a review on Apple. It's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to. Tell your friends to what you love on social. Screenshot or share directly from our stories the episode you're listening to, tag us and the guests, and use our new Marni on the Move Giphy! SUBSCRIBE TO OUR NEWSLETTER Sign up for our weekly newsletter, The Download for Marni on the Move updates, exclusive offers, invites to events, and exciting news!  

“I am leading or involved in a company… and we are in trouble. What should I do?” In this episode, the beginning of season 3 of Tech Deciphered, we firstly share how to know when you are in trouble (spoiler alert: getting this right is essential) or … if you are “relatively safe”. Navigation: Intro (01:34) Section 1: Context (03:28) Section 2: How to know the company is in trouble (04:58) Section 3: What does “being relatively safe” look like? (17:15) Conclusion (28:17) Our co-hosts: Bertrand Schmitt, Entrepreneur in Residence at Red River West, co-founder of App Annie / Data.ai, business angel, advisor to startups and VC funds, @bschmitt Nuno Goncalves Pedro, Investor, Managing Partner, Founder at Chamaeleon, @ngpedro Our show: Tech DECIPHERED brings you the Entrepreneur and Investor views on Big Tech, VC and Start-up news, opinion pieces and research. We decipher their meaning, and add inside knowledge and context. Being nerds, we also discuss the latest gadgets and pop culture news Subscribe To Our Podcast Intro (01:34) Nuno G. Pedro Welcome to season three of Tech Deciphered. We have many surprises in store for the season. But to start, we will have two episodes: Episode 35 and 36, on the topic of My Company is in Trouble. What should I do? In these two episodes, we will discuss context on what is happening currently in the market. But more importantly, we'll help you figure out if your company is in trouble or not, maybe the most important of the first questions that you should answer. Secondly, we will talk about what to do if your company is indeed in trouble. And coming from different perspective, not just the perspective of the CEO, but also of people that are involved at the board level or relatively senior people that are involved in the future of the company. And finally, we come to the "what if all fails" piece, right? If everything's failed, what should I do? It's going to be an interesting set of questions, and hopefully, our answers will be helpful to you all. Section 1 - Context Bertrand Schmitt Thank you, Nuno. Yeah, it would be exciting to start this Episode 35. Maybe to share more context, we can start first with our last two episodes about the bubble bursting, winter coming. I guess winter is getting closer. A lot of great companies, tech companies today, they are valued at 50% of what they were worth last year. Fifty percent, five-zero. And it's not just 50%; it's 50% versus a year ago. Imagine the company attempt to grow, to expand their business, to be more successful, but the market are still valuing it 50% lower. That's happening for a lot of great companies in tech. If I take some private market, this company in the buy-now-pay-later space that announced pretty recently, [inaudible 00:01:42], that they were moving from $46 billion valuation last year to 6 billion market cap this year for the last round of financing, which is a huge gap. We're not talking about 50% anymore. We are talking about 90%. It probably happened because they had to mirror what happened in the public market with other competitors in that space who end up being in a similar situation of losing 90% market cap. Of course, the private market had to react and adjust to that new situation, and you cannot keep disconnecting yourself from the relatives of public markets, especially if you are at very late stage. Nuno G. Pedro You have Zoom that was close to 160 billion at the top of it in 2020. Top of COVID, I guess, and now at 25 billion or so. There's been some interesting... And this is a public company. Bertrand Schmitt We are not talking about Peloton. Nuno G. Pedro We're not talking about Peloton. The whole COVID effect also being felt very strongly in many industries. Bertrand Schmitt Yes, Peloton is actually on 15X. Nuno G. Pedro That's not too bad. Bertrand Schmitt It's in way more serious financial trouble than some of these companies we are talking about. Nuno G. Pedro Today,

A lot of people question if one person wrote the Mahabharata. Maybe, Maybe Not. But the critical question is whether something so complex can ever be written in the modern era irrespective of the number of people used. For those amazed by the Lord of the Rings and Game of Thrones, remember that the Mahabharata is roughly 7X the length of the Iliad and Odyssey combined and 15X the length of the Christian Bible. Amish conducted a pop quiz, asking us the number of Indian manuscripts in existence. We failed miserably. And the number is astounding, especially when we compare it with other ancient civilisations and realise that 95% of these manuscripts are waiting to be deciphered. Imagine the wealth of knowledge just waiting to be rediscovered. That could be the tech project of the century. Any takers? Send us your feedback at 3TB@unblox.com. 

In today's Shopify ecommerce podcast, my guest is Gaby Tegan the CEO and Founder of Smartrr.Smartrr is the premiere subscription app that allows DTC Shopify brands to deepen their relationship with loyal shoppers. Built with your end customer in mind, Smartrr increases brand engagement and lifetime value with out-of-the-box subscription offerings that keep customers engaged and delighted.In addition to a beautifully branded member portal, subscribers can gift, skip, swap, pause or even fast-track their most loved products.Join the likes of high-growth brands such as Starface, Remi, The Earthling, Stix, and Jolie, who have seen an average of 15X more sales over a subscriber's lifetime using Smartrr.Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

Dr. Rachel Gainsbrugh was born in Haiti with a drive to make a difference and not take her parents' sacrifices for granted. She was raised in Miami, worked hard, became a doctor, and was left with over $500K in student loans. So, she grinded hard to pay off her loans. When she found AirBNB investing, it became a game-changer for her where she was able to make 15X on short-term real estate rentals over long-term rentals. Now, she's a healthcare professional by day and a rental investor by night. She's the owner and manager of 18 luxury short-term rentals with a lucrative cash-flowing rental portfolio, mom, wife, and real estate coach that was recently featured on a Netflix TV show showcasing one of her luxury rentals. Rachel is passionate about helping professionals create a life they don't need a vacation from through AirBNB investing. https://www.linkedin.com/in/dr-rachel-g-4bb33721/ https://www.instagram.com/short.term.gems/ https://www.facebook.com/groups/422973842093365/ https://www.shorttermgems.com/ https://www.shorttermgems.com/75gems Listen to Dr. Rachel's Gainsbrugh previous episode here Big shout out to our generous friends at Vintory for making this episode possible. Take the demo now and get $50 Amazon gift by going to this link. Make sure to get Brooke's book for free! Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Rachel Gainsbrugh was born in Haiti with a drive to make a difference and not take her parents' sacrifices for granted. She was raised in Miami, worked hard, became a doctor, and was left with over $500K in student loans. So, she grinded hard to pay off her loans. When she found AirBNB investing, it became a game-changer for her where she was able to make 15X on short-term real estate rentals over long-term rentals. Now, she's a healthcare professional by day and a rental investor by night. She's the owner and manager of 18 luxury short-term rentals with a lucrative cash-flowing rental portfolio, mom, wife, and real estate coach that was recently featured on a Netflix TV show showcasing one of her luxury rentals. Rachel is passionate about helping professionals create a life they don't need a vacation from through AirBNB investing. https://www.linkedin.com/in/dr-rachel-g-4bb33721/ https://www.instagram.com/short.term.gems/ https://www.facebook.com/groups/422973842093365/ https://www.shorttermgems.com/ https://www.shorttermgems.com/75gems Listen to Dr. Rachel's Gainsbrugh previous episode here Big shout out to our generous friends at Vintory for making this episode possible. Take the demo now and get $50 Amazon gift by going to this link. Make sure to get Brooke's book for free! Learn more about your ad choices. Visit megaphone.fm/adchoices

I migrated to the USA when I was 6 years old with my mother, grandmother and sister. We struggled for many years, but we always made it through. My mother purchased her 1st house about 35 years ago, which we lived in for 2 years, then she rented our house and purchased another one, and that repeated every 2 years until this date. She owns about 37 rental properties to date which she still manages and operates at the age of 73. Growing up in the real estate rental industry made me not want to go into real estate, so I went off to college to study accounting and taxation. After 10 years of doing accounting as a career, I realized that my income was 100% dependent on me and I reached a growth limit. I began to think about real estate but I did not want to go into the rental side of it due to the horror stories that I grew up listening from my mother. After living in my 1st house that I purchased in 2003, I purchased my 2nd home, but instead of renting out my 1st house, I owner financed it so that I did not have to deal with any of the landlord headaches. I repeated this process over and over and I now hold about $4M in loan assets. My goal was to work as little as possible in order to have more free time for leisure, family, and friends. I also own some commercial and residential properties as well as a restaurant, a bar, and a gym. Currently, I'm working on 11 projects that will revolutionize multiple industries by changing the game and making this world a better place. I'm extremely excited about them and I see myself jumping to 15X in the next 12 months. Follow him on Instagram @New.Beginning.2022

TDC Podcast topics - new synthetic opioid 15X stronger than fentanyl found in Colorado, former Attorney General Bill Barr thinks we need to treat Mexican cartels like we treated ISIS, the Congressional Black Caucus calls to meet with Sesame Place President over viral video of Rosita ignoring two little black girls, AP stylebook issues guide […]

TDC Podcast topics - new synthetic opioid 15X stronger than fentanyl found in Colorado, former Attorney General Bill Barr thinks we need to treat Mexican cartels like we treated ISIS, the Congressional Black Caucus calls to meet with Sesame Place President over viral video of Rosita ignoring two little black girls, AP stylebook issues guide […]

“One or two could really change your life and allow you to bring your patient care to a whole new level because you have a little bit of that breathing room and elbow room in your life. It takes off a bit of stress to have a little bit more cash coming in on the side.” -Dr. Rachel Gainsbrugh, Pharmacist and Luxury Real Estate Investor   Dr. Jen Barna introduces guest Dr. Rachel Gainsbrugh, a pharmacist who paid off her half a million dollars of student debt and then became a successful luxury short term rental investor. Dr. Gainsbrugh became self-taught in all things real estate and now has her own successful business renting out luxury properties using rental platforms. Recently, one of her luxury rentals was showcased on a Netflix TV show.  Today, she shares her expert advice to physicians on how to navigate the real estate business, where to start, and how to determine when to stop learning and start doing. Most importantly, Rachel Gainsbrugh explains why having an additional source of income is essential for those in the healthcare field. For beginners, Dr. Gainsbrugh holds her own Luxury Short Term Rental Academy training class to help other healthcare professionals learn about how they may enter into real estate investing. Listen today to Rachel Gainsbrugh's motivating story about one way you can take charge of your income to start living your best life.    www.shorttermgems.com   Rachel was born in Haiti with a drive to make a difference and not take her parents' sacrifices for granted. She was raised in Miami, worked hard, became a doctor and was left with $500K in student loans.  So, she grinded hard to pay off her loans. When she found AirBNB investing, it became a game-changer for her where she was able to make 15X on short-term real estate rentals over long-term rentals.    Now, she's a healthcare professional by day and a rental investor by night. She's the owner and manager of 19 luxury short-term rentals with lucrative cash-flowing rental portfolio, mom, wife and real estate coach that was recently featured on a Netflix TV show showcasing one of her luxury rentals.    Rachel is passionate about helping professionals create a life they don't need a vacation from through AirBNB investing   She can discuss:  LESS IS MORE: How to Own & Operate the FEWEST Number of Properties That Yield the High Profitability- Even in Non-Vacation Areas! How to Work a 9-5 & Be a Successful Real Estate Investor with Profitable Short-term Rentals BEST OF BOTH WORLDS: How AirBNB Rentals Can Be a Fun Financial Asset to Invest In & Rest In Stop Trading Your Hours for Dollars- Make Money While You Sleep: 90% of Millionaires Are Made Through Real Estate Investing!  Thrive In a Crowded Market: Why Airbnb is the Best Cash-flow Vehicle in the Real Estate Space Right Now & How to Use the Blue Ocean Strategy to Differentiate Financial Wellness is Wellness Too! Advice From a Healthcare Provider & Mother on Financial Literacy & Self-care How Healthcare Providers Can Achieve Absolute Freedom to Live the Life They Truly Desire & Take Patient Care to Amazing New Levels Growing a Wildly Successful Online & Remorse Business: Why Having Multiple Streams of Income Isn't a Luxury- It's Essential!   You can contact Rachel at: Brooke@commandyourbrand.com (212)220- 3953       Find full transcripts of DocWorking: The Whole Physician Podcast episodes on the DocWorking Blog  The past few weeks have been busy at DocWorking! We have been working behind the scenes to add even more CME credits to the THRIVE memberships.    Let your CME budget help you prioritize your own wellness so you can get on with living your best life on your own terms, as defined by you, with DocWorking THRIVE.   You can take the first step today by taking our 2 Minute Balance to Burnout Quiz! Where are you on the Balance to Burnout Continuum? Take the quiz and find out today!   DocWorking empowers physicians and entire health care teams to get on the path to achieving their dreams, both in and outside of work, with programs designed to help you maximize life with minimal time.   Are you a physician who would like to tell your story? Please email Amanda Taran, our producer, at podcast@docworking.com to be considered.   And if you like our podcast and would like to subscribe and leave us a 5 star review, we would be extremely grateful!   We're everywhere you like to get your podcasts! Apple iTunes, Spotify, iHeart Radio, Google, Pandora, Stitcher, PlayerFM, ListenNotes, Amazon, YouTube, Podbean   You can also find us on Instagram, Facebook, LinkedIn and Twitter.    Some links in our blogs and show notes are affiliate links, and purchases made via those links may result in payments to DocWorking. These help toward our production costs. Thank you for supporting DocWorking: The Whole Physician Podcast!   Occasionally, we discuss financial and legal topics. We are not financial or legal professionals. Please consult a licensed professional for financial or legal advice regarding your specific situation.   Podcast produced by: Mara Heppard      

Do you know how to make 15X return on short-term rentals over long-term rentals?  If not, then you won't want to miss this second part of a two-part podcast series!  Today's show features healthcare professional, real estate investor, wife, mother and real estate coach Dr. Rachel Gainsbrugh who will continue sharing how she is able rent her single family homes for as high as $2,500 A DAY! For complete show notes go to http://olddawgsreinetwork.com/renting-homes-for-2500-a-day-2/ IF YOU LIKED THIS PODCAST, we would love if you would go to iTunes or Apple Podcasts and Subscribe, Rate & Review our podcast.  This will greatly help in sharing this podcast with others seeking to learn real estate investing.

OK, I looked it up. The f-15X can carry up to 22 missiles, which is obviously more than 16. That's still a far cry from 120. Of course we're talking about Ace Combat 7 and not Far Cry! Join Jess and Matt as we pin our pilot wings back on and take to the skies in this intense action flight simulator. We wrap things up with a debrief of the new Top Gun: Maverick movie! *airplane mouth noises* Music is "Intro Action" Audionautix.com Creative Commons Attribution 4.0 International License

Did you know you can make 15X return on short-term rentals over long-term rentals?  If not, then you won't want to miss this podcast!  Today's show features healthcare professional, real estate investor, wife, mother and real estate coach Dr. Rachel Gainsbrugh who will share how she is able rent out her single family homes for as high as $2,500 A DAY! For complete show notes go to http://olddawgsreinetwork.com/renting-out-for-2500-a-day-part-1/ IF YOU LIKED THIS PODCAST, we would love if you would go to iTunes or Apple Podcasts and Subscribe, Rate & Review our podcast.  This will greatly help in sharing this podcast with others seeking to learn real estate investing.

Listen in podcast appIn this week's episode of Reformed Millennials, Joel introduces his new co-host who dives into markets, the F1 Race in Miami, the impact of playoffs on cities and whether or Uber will ever make as much money as Yellow Cab.Listen on Apple, Spotify, or Google Podcasts.If you aren’t in the Reformed Millennials Facebook Group join us for daily updates, discussions, and deep dives into the investable trends Millennials should be paying attention to.👉 For specific investment questions or advice contact Joel @ Gold Investment Management.📈📊Market Update💵📉This weeks market update is long but brought to you by a fantastic Gavin Baker tweet storm.First, a break down from Joel and then an explanation from Gavin on why today ISN’T the 2000 dot com bust.One of the major characteristics of bear markets is very high correlations between stocks regardless of their current or expected fundamentals. We saw that last week when in the first half most stocks sold off together and in the second half they rallied together.During market corrections, some religiously look for stocks that show relative strength. The premise is simple – if a stock tries to break out to a new 52-week high while the general market is selling off, it is likely to be a future momentum leader.Keep a watch list of growth stocks that hold well and even try to make new highs when the market is in a correction but keep in mind that those growth stocks are not very likely to make big sustained moves until the market starts to climb.We are in the midst of a bear market bounce. It could last only a few days or a few weeks. Any such climb would be classically defined as a climb of the “wall of worry”. After a few months of selling, most market participants are not thinking about buying dips blindly and are not trusting the rallies. It will take a long time for this sentiment to change which means that excessive volatility and frequent reversals are still here to stay for the time being.FROM GAVIN BAKER: This is nothing like 2000. Valuations for tech peaked in 2020. At the 2020 peak on a cap weighted basis, the 10 largest tech companies in the Nasdaq traded at a 44% discount to the largest tech companies at the 2000 peak using NTM EPS and 58% discount using LTM EPS.We are 21 months post peak valuation in 2020 and today’s multiples for the 10 largest tech companies on a cap weighted basis are 67% below the 2000 peak valuations on a NTM basis and 79% below on a LTM basis.There is an even bigger divergence in actual business performance. TTM EPS for the 10 largest tech co’s *declined* 73% in the 21 months post peak valuation. TTM EPS for the 10 largest tech co’s today has *grown* 71% since peak valuations 21 months ago.Because of this growth, today’s 10 largest tech stocks are significantly *cheaper* today, 21 months post peak valuation than the year 2000 stocks 21 months post their peak valuation despite the year 2000 stocks having declined 80%ish at this point past peak.Valuation multiples for the top 10 have compressed 40% in the 21 months since the 2020 peak, which is *more* than the 31% compression in the 21 months post the 2000 peak. Simultaneous multiple compression and fundamental EPS implosion was what killed tech in 2000.To approximate a year 2000 style meltdown, EPS for the 10 largest tech companies would have to decline 73%. This is not going to happen.A 73% decline in EPS is not going to happen even in a severe recession given how many of today’s tech companies have either entirely or partly recurring revenues. And for software, Covid showed that a “software contract is better than first lien debt.”So much of the revenue for 2000 tech companies was “capex” for their customers that could easily be turned off or deferred. Revenue for many of today’s large cap tech companies is open for their customers and their customers go out of business if they defer payment.Am going to run the exact numbers but likely only 5-15% of revenue for the 10 companies from 2000 was recurring given the dominance of hardware and upfront software license revenue. This number is *much* higher for today’s companies so EPS will be much more resilient.Yes, internet advertising would shrink in a recession, but only slightly given any recession is likely to be one with *positive* nominal GDP growth and internet advertising is a nominal good. It simply is pricing. Even better than pricing power.Y2K multiples would’ve taken the Nasdaq to a peak over 30,000. Instead it peaked at 16,000. This is nothing like the year 2000 in terms of either valuations or bottoms up fundamentals.Top down macro fundamentals are worse from an inflation perspective today and may end up worse from a rates perspective. But valuations are super low given these companies growth rates, margins and ROICs both cross-sectionally and relative to their own longitudinal history.We will see which ends being most important over the next 1, 3 and 5 years. Time will tell. But this is *nothing* like the year 2000 in any measurable, quantitative way for large cap public equities.Maybe, the software companies that engaged in wildly irresponsible fund raising at multiple well over 100x ARR are comparable in some ways. Some SPACs for sure. Reminder that no one is more at risk from high valuations than founders and employees. Sad but true.But those software companies almost all have revenue, proven, repeatable business models and likely survive. The comparable companies in Y2K didn’t even have revenue. Or business models. They were essentially PowerPoint presentations (like some 2020 SPACs).And I promise, for every large cap that anyone wants added to the 2020 comps, I can find a much more expensive large cap from 2000 that was growing slower with a lower ROIC and a more vulnerable business model.And the same goes for SMID caps. I can beat any ridiculous example someone cares to provide from 2020 with multiple even more ridiculous companies from 2000.💸Reformed Millennials - Post of The WeekDefault AliveDavid Sachs, ex-COO of Paypal and GP of Craft has an excellent recession playbook for entrepreneurs and investors that I watched on Saturday.I learned A LOT.SOME OF MY NOTES:Public markets lead VC marketsMultiples in public markets are a benchmark for investors funding ideas in the public markets.Public markets SAAS has seen multiples contract from 15X down to 5.5X NTM RevenuesThe economy has a lot of uncertainty which is leading to frozen capital marketsTiger Global has worked through 65% of its 18B investment fund.Looking at 2/3 capital deployment reduction in the second half of 2022Revenue for marketplaces should be gross margins/net revenue and not GMVCAC payback is incredibly important.HOW DOES THIS COMING RECESSION COMP TO RECESSIONS OF THE PAST:Dot Com Crash 2000-2002 ~ 2-3 yrsGreat recession 08/09 ~1.5 yearsFOR INVESTORS, THEIR FUNDRAISING BAR IS SIGNIFICANTLY HIGHER:The great company features 300% revenue growth, 70% gross margins, Net dollar retention of 140%, CAC payback 6-12months, Burn multiple is 1 or lessThe good company features 200+% revenue growth annually, 50% gross margins, Net dollar retention of 120%, 12-18 month CAC payback, and a burn multiple of 1-1.5Bad - un 200% revenue growth, under 20% gross margins, net dollar retention under 100%, CAC payback under 24 months, and a burn multiple over 2Burn multiple = Net burn / Net new ARR (the lower the multiple, the more efficient it is.)extend the runway to 30 months if possible (how much money do you have to run the company)Current A-C rounds are raising at 20 X ARROPERATIONS:immediate layoffs if you’re burn multiple is 2 or lessfreeze spending at a bare minimumfocus on your CAC payback and improves margins more than Net Dollar retentionearlier the stages of your startup, the more you can justify product development and R&D spendThe best time to build a business is in a recession. Other than fundraising, everything is more manageable. Advertising is cheaper, employees are cheaper, and of higher quality during tough times, it's a great time to course-correct and find your "product-market fit".🐦 Twitter Thread of The Week 🐦F1 Twitter Thread from Pomp:My boy Anas explaining inflation with an Arabic POV:🔮Best Links of The Week🔮🛢️ U.S. Strategic Petroleum Reserve drops to lowest level since 1987 😅 Twitter’s CEO and Elon Musk are beefing over bot counts🌱 India open to exporting wheat to needy nations despite ban🛡️ Carlyle to buy U.S. defense contractor ManTech for $3.9 billion ⛔ Sweden’s plans for NATO membership hit snag as Turkey says no₿ $3 billion in bitcoin was sold in an attempt to save UST stablecoin This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.reformedmillennials.com

About This Episode: Rachel was born in Haiti with a drive to make a difference and not take her parents' sacrifices for granted. She was raised in Miami, worked hard, became a doctor, and was left with over $500K in student loans. So, she grinded hard to pay off her loans. When she found AirBNB investing, it became a game-changer for her where she was able to make 15X on short-term real estate rentals over long-term rentals. Now, she's a healthcare professional by day and a rental investor by night. She's the owner and manager of 18 luxury short-term rentals with a lucrative cash-flowing rental portfolio, mom, wife, and real estate coach that was recently featured on a Netflix TV show showcasing one of her luxury rentals. Rachel is passionate about helping professionals create a life they don't need a vacation from through AirBNB investing. Find out more about Rachel at: Website: https://www.shorttermgems.com/ Facebook - https://www.facebook.com/groups/422973842093365 Instagram - @short.term.gems Special Audience Giveaway: https://www.shorttermgems.com/best2021 Check out our YouTube Channel: Command Your Brand - https://www.youtube.com/channel/UCfy2IETlyeKq62VHdcRN7aQ/

"Financially Ungraduated" is a term that my guests today, the co-founders of Arbol, created to address a big issue in today's world... financial illiteracy for students.The truth is, many high achieving students have the drive to finish college but unfortunately, due to a lack of financial education and resources, they're unable to finish in time. And that can cause a huge negative impact on their lives moving forward. So in this episode, I've invited my guests to talk about what they're doing to tackle this issue and how we can support them in the fight against financial illiteracy for students. This episode is part 2 out of a 2 part series we're collaborating on.Donate here:https://growarbol.com/donate/Follow Arbol and the founders on social media: Instagram: https://www.instagram.com/growarbol/LinkedIn (David): https://www.linkedin.com/in/dgonzalez53/LinkedIn (Favio): https://www.linkedin.com/in/favioosorio/TikTok: https://www.tiktok.com/@growarbol?is_from_webapp=1&sender_device=pcMore about the Founders:David Gonzalez: Co-Founder, Co-CEOFirst-generation college graduate who earned a business degree from Buffalo State College and an MBA from Canisius College.  David has 10 years of professional experience working across all major business functions at large companies and startups. Most recently, David was the COO at early-stage startup Kangarootime where he helped secure $8M+ in venture financing, scaled the team from 10 to 50 employees, expanded into enterprise and markets generating a 15X increase in revenue.Read more about David: https://www.bizjournals.com/buffalo/inno/stories/profiles/2021/06/10/david-gonzalez-kangarootime-profile.htmlFavio Osorio: Co-Founder, Co-CEOFavio Osorio (co-founder, Co-CEO): Favio has 10+ years of experience in financial services holding various roles across several functions including wealth financial planning, project management, business analytics and strategy. Favio was a founding member of M&T Bank's Multicultural Banking group responsible for supporting various enterprise-wide initiatives intended to enhance the banking experience of multicultural customers. Favio has developed a deep understanding of the distinctive challenges and preferences of multicultural segments, in particular immigrants and communities of color. Favio earned an Economics and Business degree from Mount St. Mary's University and has an MBA from Duke University's The Fuqua School of Business.—If you enjoyed this episode feel free to follow me on the web for more career-related resources!FREE JOB SEARCH COURSE FOR SOCIAL WORKERS:https://yourevolvedmind.ck.page/socialworkjobsearchcourseLINKEDIN: https://www.linkedin.com/in/harlenyvasquez/INSTAGRAM: https://www.instagram.com/yourevolvedmind/?hl=en

Johnyne Hoyes is the Director of Marketing for Comcast's Keystone Region. She has worked in the telecommunications industry for 24 years and with Comcast since 2008. In this episode, Hoyes discusses the rocketing number of devices connecting to WiFi along with affordable connectivity programs. Comcast's 2021 WiFi Trends Report has some interesting findings related to the number of connected devices in Americans' homes and how they're being used, including: The number of devices connected to WiFi has increased 12X since 2018. Smartphones account for almost one-third of all devices, a 23X increase from 2018. “Health” was the fastest rising device category with more than 49 million smartwatches and fitness trackers connected in Xfinity households. Internet of Things devices have increased 31X since 2018. Streaming and gaming devices increased 14X and 15X since 2018. Americans invested in their home networks, improving WiFi, upgrading equipment of increasing speeds, citing WiFi as “more important to their daily lives than reliable transportation.” Comcast released the 2021 WiFi Trends Report on the heels of announcing its newest gateway, the next generation xFi Advanced Gateway, capable of multi-Gig speeds, with more capacity to connect hundreds of devices simultaneously. With WiFi more important than ever, here are some of the steps Comcast is taking to help connect people to the transformative power of the Internet:  The Affordable Connectivity Program (ACP) is the successor to the Federal Government's Emergency Broadband Benefit (EBB) Program designed to help low-income households connect and stay connected to the Internet.   Comcast had been participating in the EBB program since its inception in May 2021 and is proud to continue participating in ACP.  Like we have from day one with EBB, we will continue to make the benefit available for all tiers of Xfinity Internet service and Internet Essentials for those customers who qualify.  Internet Essentials customers are generally eligible for the benefit based on the ACP criteria. Visit xfinity.com/acp for more info, to determine eligibility and sign up. Eligible households that enroll in the program can receive a maximum monthly credit of $30/month toward their Internet and mobile service. This new offer is particularly useful for our Internet Essentials customers. At $9.95/month, Internet Essentials customers can receive their broadband service at no cost with the Affordable Connectivity Program (ACP). Customers can use their ACP credit to get home Internet service and a line of unlimited 5G cellular data ($45) for as little as $24.95/month after the ACP benefit is applied. Comcast has a longstanding commitment to helping people connect, and stay connected, to the Internet and this transition from the EBB program to ACP is a continuation of that commitment. 

⬇️  ⬇️  ⬇️ Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and how you want a smooth-running practice. If you're working too hard and want to streamline your practice so it runs like a well-oiled machine…so you can unplug, relax, and have a system in place that does the work FOR you so you can spend more time with your family WHILE you get excellent results from your patients….this podcast is for you. The most successful, profitable smooth-running practice doesn't  happen by accident. The surgeons running the best smooth-running practices have learned the core success principles that are MANDATORY for you to build a practice you are proud of and enjoy going to every day. Otherwise, what's the point of working so hard? This week's Beauty and the Biz podcast episode, “Want a Smooth-Running Practice?” lays out what it takes to build an enviable practice you can enjoy until you drop or you can sell for a profitable exit….it's your choice! P.S. I'm practically giving away the “The MBA for Plastic Surgeons Course” this week in honor of St. Patrick's Day. Since I'm super Irish, I want to give you the “Luck of the Irish” so you create a “pot of gold” when you have your own smooth-running practice. Click Here to Grab the Course for this never-before offered low price. https://apple.co/3tsQuta Want a Smooth-Running Practice?  The (4) Core Success Principles Needed After working with surgeons for more than 22 years, I understand how difficult it can be for you to juggle staff, patients, family, and overhead as well as grow your practice at the same time so I feel your pain and do what I can to simplify things for you. The objective is to set up your cosmetic surgical practice as a business so it's more profitable, more enjoyable to go to every day, and it frees up your valuable time so you have more of it to spend doing what you like to do with the people you most enjoy being with. So in this podcast, you'll get: Clarity as to how to run your practice like a business and that will give you peace of Mind and More Free time to enjoy your life, hobbies, family, special interests and That means you'll be more productive without working harder but you'll be achieving better results. So, we'll be covering topics including mindset, team-building, leadership, marketing and systems strategies you need for leverage to think bigger, do better and earn more… all while enjoying the process. Because as Ralph Waldo Emerson said: “Unless you try to do something beyond what you have already mastered, you will never grow”. You already mastered surgery so now let's master the business and marketing side of surgery. THAT is what catapults you to success and a more certain future. So Let's Start with Mindset As a surgeon, you were programmed to think in a certain fixed way. You had to think that way to become a great surgeon. However, that thinking is the opposite of how a businessperson has to think. For example, You most likely put more value on YOU as a surgeon vs. growing your staff and your systems and you work IN your practice rather than work ON your practice Michael Gerber explains it well in his excellent book the “EMyth, Why Most Small Businesses don't work and What to do About it”. Basically, he says to run a successful business, you need (3) key players: The Entrepreneur to come up with new ideas to keep up with the times; The Manager to set up the processes and people so things run smoothly; and The Technician to actually do the key work that makes a profit. So, in a cosmetic practice, you, the surgeon, are the technician but you're also juggling the jobs of the entrepreneur and the manager and that takes different skill sets.  That's not a good use of your time and it will not get you to your financial goals. So, we're going to change that up for you because when you set up systems, you and your staff get clarity. And when you remove the complexity, results happen because “Money is Made in the Processes”. Here's the first big mindset shift: “Operate your practice like it's for sale”. In other words, regularly ask yourself, “If I wanted to sell my practice tomorrow, what would I need to improve to get the most value for it?”          or, “If I wanted to buy an existing practice, what would ”I” be looking for and be willing to invest in? It's smart to figure this out now rather than wait until it's too late. Because the goal is to have an asset to sell, or at least to enjoy, for the rest of your career. Because the alternative is you don't do anything to improve but then you must know, you've only created a job for yourself. That's not a bad thing if that's what you want. But the goal is to be sure you're clear what you're working towards so you're satisfied with the outcome. Ok, enough said. Let's get on with it. Here are the (4) Core Success Principles Needed to Grow a Sellable Cosmetic Practice: Building a Team of Rock Stars Strategic Marketing and Planning Setting Standards so You Don't Compete on Price and that includes Differentiating Yourself from Your Competitors and Setting Yourself Up to Grow and/or Exit when you're Ready (and that includes Leadership Skills and Managing Metrics)   Success Principle #1: Build a Team of Rock Stars Hiring the right team for your practice will be your biggest challenge but also your greatest asset. Because it's all about the WHO. Jim Collins, Author of Good to Great) says: “The most important decisions that business people make are not “what” decisions, but “who” decisions.  What typically happens is surgeons want to fix the staffing problem quickly, so when a staff person leaves, you have a tendency to hire fast to fill the position but then you have to deal with bad hires who don't fit your values or your culture. And, you know all-too-well what bad hires cost you: You can't rely on them; They are adding stress to your day and maybe even your nights when you're trying to sleep; They have a negative impact on you, your other staff and your bottom line; and And did you know a bad hire costs at least 15X their salary in lost productivity? By the way, there are usually warning signs when staff goes “bad”: They become moody Treat other members badly Don't care anymore Bad attitude Excessive time off Come in late and/or leave early Don't participate or contribute That is a problem that is not going away so do everyone a favor and take care of it sooner rather than later. So your new motto is…..  Hire Slow – Fire Fast The point is to take more time at the beginning to choose the right team players so you save a lot of time and grief at the end trying to deal with a toxic staff person who is just not cutting it. And, be sure you have the right people doing the right jobs. There is a saying in business, “Get the right people on the bus and then get them in the right seats” For example, certain staff should be on the front lines because they have excellent people skills and other staff have analytical skills and are better suited behind the scenes. And here's another mind shift change…. View staff as an asset vs. a liability. The team supporting you IS your secret practice-building weapon when it comes to patient-relations since they spend more time with your patients than you do. Staff can make or break your cosmetic practice so be sure you have the right people representing you.  They are your leverage. You can't do it all alone, nor should you want to. When you hire the right people, give them the right tools and hold them accountable, they handle the majority of the practice so you don't have to. And that leads us to …… Where do you Find Rock Stars? Start with people your staff knows. Your staff knows you and the practice and they know who would fit well with the rest of the staff and they also know they have to vouch for and work with this person so they will be careful to choose someone who will make them look good. But here's the pearl – offer a bounty but spread it out. That will motivate them even more to be sure they bring you the best talent and that they succeed. Then if you've exhausted your staff's contacts, put the word out on social media to your followers. They can cast a wide net by sharing your “help wanted” post. Then ask your vendors since they are “feet on the street” and they know which practices are closing, moving, and so on. Then look to your own service providers like the receptionist who works at the high-end hair salon you get your hair cut or the friendly sales staff who help you pick out new clothes. And keep your eyes open when you are at 5-star restaurants or your country club. Those employees already have the customer-service mindset and could be a great fit for your practice. Lastly, cast a wider net by Advertising on linkedin.com, Indeed, and ZipRecruiter.com You're doing this to prove to yourself that there is no shortage of talent out there so you don't have to take just anyone. Be selective. When interviewing, use a list of questions to help you determine how articulate, confidant and assertive they are as well as where they see themselves going in life.   You'll also use their answers to see how consistent they are when you talk with them in person……..should they get that far. As a side note, you want to Google them to check out their social media to see how they represent themselves online. If they do well on the phone interview, do a 2nd interview via Facetime and ask more questions. You are checking out their demeanor, how articulate they are, if they show up on time, etc. If all goes well, have them come in for a live interview. You want to follow up with questions that start with “What” and “How” and “Tell Me More”. For example, if they have experience in our industry, ask: What did you do to help promote the practice? How did you grow patient retention? Tell me more about whatever else they bragged about doing at their last job. By the way, here are some red flags to watch for when you're interviewing someone: They blame, criticize and make excuses for their failures Cannot explain job moves Speaks badly of past bosses So, if you are feeling good about them, have them spend time with your staff so you can then compare notes since you will all have different perspectives. Then sleep on it. And if you believe this is your new a-player, then have them come back again and preferably at lunch hour with you and your team so you can see how they act in a more relaxed atmosphere. Either go out to lunch and see how they act towards the wait staff, or have lunch brought in and see how they act in general.   Success Principle #2: Strategic Marketing & Planning Now we'll move on to Strategic Marketing & Planning where you will discover… What the most successful practices focus on to gain market share; How to increase your revenues by up to 33%; How to set up a SYSTEM for creating a powerful 12-month marketing plan to Predictably and Reliably keep a steady stream of patients coming to you; Increase your average patient's lifetime value so that EVERY patient is worth more to you…today, tomorrow and far into the future; and Generate more referrals for your practice without hoping, guessing or waiting for your patients to “mention your name” because you'll have a system to make referrals happen like clockwork. You are painfully aware of how the relentless competition is making it more difficult for you to succeed so you need to approach patient attraction more strategically. You stop for a minute and think this through before you keep throwing money at the problem because here's a quote that says it all: “The key to success is not doing more it's doing more of what works” Please don't take that lightly. I watch so many practices go from one shiny object to the next, hoping that will solve their problems. They throw money at all sorts of Internet, advertising and marketing companies who promise them the world but then don't deliver and now they don't trust anybody and are skeptical. Let me give you another easier way to figure this out… Be strategic by focusing on increasing the 5 Key Metrics that grow a cosmetic practice and those are: # of Leads # of Appointments # of Consultations # of Conversions # of Retention Here's the point… You may be focused on the wrong thing, such as more new leads. Please remember – leads are only 1 part of it. That means a lead is just a lead until you get them through your processes to a YES. Otherwise it's a dead lead going nowhere. Which means you are just burning money on lead generation and NOT conversion and retention. Before you invest in any more new patient-attraction shiny objects, plug up the holes in your systems that are costing you a silent fortune. That's where you'll see new profits more quickly and easily. It's quality over quantity, which means you do less but get a better result because you slow down and go deeper into the numbers that are telling you the truth. So, Let's go over each metric and start with the one you like the most… the # of Leads. I know you want more patients so that means you need to increase the # of leads coming to your practice so the question becomes….. Where are the new patients? The answer is they are everywhere and nowhere. Prospective cosmetic patients are clicking around like crazy so you have a nano second to catch their attention long enough for them to stop – notice and click on your website. Here are some suggestions…. For the foreseeable future, Google rules the world so do what they like and you'll have a better chance of get ranked over your competitors. In a nutshell, Google likes fresh new content, before/after photos and lots and lots of reviews particularly on Google. Google also want you to “pay to play” you're found in the search rankings, but the downside is Google Adwords  can cost you a fortune so you need to work with someone who knows what they're doing. So here's my advice: I would have a new rule anytime you are considering any kind of advertising or marketing effort and that is: If you can't track it, don't invest in it. It's too expensive and it's too easy with today's technology to track so you no longer have to guess at your marketing's effectiveness. Here's another easier and faster approach to growing your practice: Follow your successes.   This is so obvious; it's easily missed. It's also a more positive way to look at your practice because this is where all of your hard work paid off and where patients chose you and gave you money so you want more of them. As Peter Drucker, the guru of business said quite succinctly: “The Purpose of Business is To Create AND Keep a customer” Here's an exercise to help you identify your successes: Go through your schedule and note at least the last 40 surgeries or big-ticket procedures you performed. You want to know how they heard about you. Did they find you on the Internet randomly? Were they referred to you by a friend? Or were they a current patient coming back for more? You also want to note the procedure they had as well as the demographics such as age and zip code because you will see trends that you'll want to capitalize on and budget proportionately to those successes. Once you decide who your preferred patients are, you map out a Marketing Mix plan to reach new Internet stranger patients as well as a plan to encourage your current patients to return for more and refer more of their friends. You do this with a marketing mix plan: You set up a system to get found on the internet by stranger patients using SEO & content, before/after photos and patient reviews AND you also set up a system for your current patients to return and refer their friends using text, email, social media and word-of-mouth referrals. #2 metrics is the # of Appointments You can get leads all day but can your receptionist convert them to a scheduled appointment with you? In a nutshell, here are the 5 phone fixes that make all the difference in your receptionist being able to book a caller to an appointment: Answer the phone within 2 rings with a friendly, warm voice & greeting Ask How They Heard About You Promote you, the Surgeon, as the best choice ASK for the Appointment Collect Contact Info Please be sure you have the right person representing you on the phones and check out my Phone Club if they need training. Then #3 metric is the # of Consultations How many of the prospective patients who book an appointment actually shows up? You and your patient coordinator block time for a consultation, and if your prospective patients are not showing up for their appointments, your valuable time is wasted not to mention the wasted time and money because now your staff is standing around. So, here's what you do. First, you establish a cancellation policy and then live by it. For example, you get their credit card upfront and either a charge a consultation fee or at least charge a reservation fee that is charged ONLY if they do not cancel or reschedule within 48 hours. You also have your patient coordinator conduct a pre-consult call to introduce herself and to prepare the patient to show up ready to say yes. This pre-consult call will help you get to a yes at the consult and eliminate no-shows.   #4 metric is # of Converted Consultations How well do you and your patient coordinator convert consultations into procedures? Everything that happened until this point is just “pre-marketing”. You don't get paid for consultations. You only get paid if you can successfully convert a consultation into a paid procedure. Therefore, THIS step has the biggest impact on your bottom line. The better you convert consultations into procedures, the more revenues you'll make for your practice. Here are strategies to help you convert: Use video to give yourself celebrity status. Psychologically, your image is enhanced when prospective patients see you on a screen no matter what size. Shoot a “welcome to my practice” video as well as procedural videos and testimonial videos so patients get a feel for your expertise and are more comfortable with you and see you as the expert and best choice. And then your patient coordinator must be trained to convert a consultation which is an entirely separate training but I will say the #1 skill I see coordinators are lacking in is in asking for the decision so please get them the scripts & structure they need and watch your conversions increase immediately. Check out my Converting Club at www.catherinemaley.com. #5 metric is Patient Retention It's 7X more expensive to attract a new patient than to keep a current patient so please take this metric as seriously as you do new leads. Because if your patients are NOT returning and referring their friends, something is wrong. They are still getting aesthetic rejuvenation. They are just not getting it FROM YOU anymore so it would behoove you to figure this out. You cater to a very hungry audience with endless needs. The patients who care about how they look and feel have all sorts of concerns you can address NOW AND for years to come thanks to the relentless aging process. Cosmetic Patients enter your practice through many doors. That means a patient who came in for Botox will often work their way up the ladder to surgery or other big-ticket procedures and those who came in for surgery are much more likely to now be open to your non-surgical procedures and skin care treatments to stay looking good and feeling great. You have so much leverage here because you already did the hard part, which was spending time, money, and effort attracting this patient to you. Now it takes only minimal effort to keep them coming back.   Now here's Success Principle #3: Set Standards so You Don't Compete on Price In this section, you'll discover: How to set standards so you are NOT competing on price What you can do to be different and stand out from your competitors How to get the patient to see you as the BEST choice Here's a popular question I get from surgeons: Q:  “I am losing consultations to lower-priced competitors even though I have more skill and expertise than they do. I've even “repaired” their work. How should I be pricing my services to compete?  I don't want to lower my prices because I know I'm good but I also don't want to miss out on new patients.”  One of the reasons this happens is because if the cosmetic patient truly believes there is no difference between other physicians and surgeons, all they have to go on is price as their determining factor. But we know there's way more to it. If aesthetic rejuvenation was based solely on price, this would always be about the lowest price and that would turn into a race to the bottom and then nobody wins. It's only about price until YOU add in other determining factors to help the prospective patient consider the VALUE they get. Patients Weigh Their Options When a cosmetic patient questions your price, they are really doing a cost-benefit analysis in their heads and asking: “What am I getting from you that I'm NOT getting from your competitor for that higher price?” Patients select their surgeon based on the perception they are getting “better”. Better really equals more benefits, less risks and/or less hassle and that equals peace of mind, certainty and reassurance. Actually, contrary to popular belief, the majority of cosmetic patients rarely decide based on price alone. Affordability – yes but price alone – rarely. Pricing Starts with Your Own Mindset Get very clear about your value and what you stand for. Have conviction and believe in yourself and your prices. If you believe you deserve top dollar because you do great work, then price your services for your “preferred” patients. Those are the patients who see you as a skilled, reputable plastic surgeon and they are glad to pay more for your expertise so they can be confident they'll get a great result and then brag about you to their friends and family. You determine what's most important to those preferred patients and give it to them. For example, is it price, procedures, technology, innovation, expertise, credibility, status, convenience, quality and/or 5-star customer service? And consistency is key. Your patients learn to trust your brand and expect the same experience and result – every time. Focus on Preferred Patients Once you have clarity about your preferred patients, you attract more of them and deter everyone else. Now you and your staff have more time and energy to focus on the serious prospective patients who are looking for quality and service more than saving a few dollars. How To Differentiate Yourself in a Competitive Marketplace It's your responsibility to educate prospective patients so they see you as the BEST CHOICE at a FAIR price. That takes creativity. Here is a list of specific differentiators to consider: Specialist in one procedure Advanced/uncommon technology Extensive experience You are Board Certified Attended top medical schools Affiliated with top hospitals Authored studies, white papers and clinical trials You have performed thousands of procedures You offer computer imaging when your competitors don't Exceptional facility with views Superior results Caring personality WOW experience You are the first to offer a new procedure You are a media favorite Your office setting is unique (Villa with views) Convenience or accessibility You personally call patients night of treatment/procedure You make house calls Waiting times are short You remember patient names and details like they were family Exceptionally friendly, professional and courteous staff You ensure a pain-free treatment or procedure You are well known around your community You are an author of aesthetic book You speak at medical conferences You train other physicians Vendors make you an elite top tiered practice You sit on vendor boards You are well known in social media with a huge following You are from the town you practice in You have special credentials You belong to many professional membership societies You offer easy pay plans You include post-op care in your fees You have longer hours More patient online reviews More before/after photos You offer virtual consulting Come up with your own list and be sure your unique points are integrated into every aspect of the patient experience including your in-house signage, patient welcome package, advertising, public relations, on-hold messaging and new patient calls scripting. This exercise will not only help YOU get clear about your value, but it will also give your prospective patients clarity about why you charge what you charge.  They now understand your value and are more than willing to pay for it.   Success Principle #4: Leadership You know you're doing a good job leading when your practice is running smoothly and your staff is working well together. You have peace of mind it's running like a well-oiled machine with or without you there. However, if you feel frustrated like you have to do everything yourself or you feel the need to micro-manage to ensure what you think is getting done is actually getting done, that's a red flag. Because if you feel like nobody cares about your practice like you do, that could mean you did NOT: Hire the right people Give them the right tools they need to succeed And/or you're not holding them accountable The reality is you simply cannot build a successful practice by yourself.  You've got to have a team supporting you. Leadership Concepts This is a big topic so here are the basics and then I urge you to become a student of leadership. A leader is not born. Like anything else in life, you become a great leader from learning and doing and practicing and getting good at it (just like you did to become a great surgeon). So, to begin, a good leader is clear about their vision. Decide now what your vision is. Know thyself.   Are you building an empire or a lifestyle? You need to know that because it will affect every decision you make. Then be sure the staff knows your vision so they perform at a high level because they have clarity and know the end result you're striving for. For example: “You are in the business to make money helping patients look and feel great about themselves.  This allows you to pay your staff well so they continue to enjoy their own lives.” You may even consider adding a bigger vision. For example, you give a % of your revenues to a philanthropic cause you feel strongly about. That way, you have a bigger “why” which helps when determining the How and the What to do to grow your practice.  Because staff works harder, longer and more seriously when they have a bigger Why. It's also nice to give back to the less fortunate and do good in the world. Now you need a mission statement that acts as your “Rules of Conduct”. A really good exercise for your team is to develop a new mission statement you all can get behind and live by. For example: “We strive to add joy to our patients' lives through genuine caring, generosity of spirit, and the quality of our work.” A good leader also takes good care of his team so they take great care of the patients. That means you are genuinely interested in them as people first, then as staff. Show interest in their lives and families and what's important to them. Catch them doing things right and thank them often. A good leader communicates the culture of the practice. For example: “We are in business to make money and we do that by taking care of our team so our team takes care of our patients. We do not say no to patients who give us money – we make time for them because that's how we get paid. We treat every patient the same with kindness and respect. Always with a smile – no matter how many patients or how crazy it is at times. We acknowledge every referral with a heart-felt thank you and so on…” And a good leader makes sure the entire group plans as a team, wins as a team and celebrates as a team. They also give credit for their success to their team knowing it would not have been possible without them. A good leader gives the staff solid goals they can work towards and have something to strive for that is concrete. A good leader meets with the team, listens and gets feedback from the team, and lets them brainstorm how they will meet the goals.  A good leader then holds them accountable without micromanaging. And, team meetings are a must when you run your practice like a business.  Hold your meetings on the same day and time so nobody can say they didn't know about it. It's always on the calendar and stick to it for consistency. This is true team-building and keeps everybody engaged and interacting with the success of the practice. The agenda of the meeting should be structured and fast-paced with everyone participating by reporting on the numbers they are in charge of. For example: # Calls # Email Requests # Appointments # No-Shows # Consultations # Procedures # Post-Op Appointments   # Referrals # Returns Because you want to know at a glance, if you're healthy or hurting and that's easy to do when you regularly review your numbers. Bonuses Based on Productivity We can't talk about goals without also talking about Perks. There are countless scenarios but here's one that makes sense and keeps everyone working together as a team: Break up staff into teams for each revenue stream such as: Revenues Stream #1:  Surgery Revenues Stream #2:  Lasers & Injectables Revenues Stream #3:  Skin Care + Retail Assign revenue goals or % of Increase over last year Perks get bigger for everyone when each revenue stream reaches their goal. The teams will help each other out to reach their goals since the prize gets better; i.e., 1 team hits their goal   = lunch brought in for everyone 2 teams hit their goals = spa day for everyone 3 teams hit their goals = lunch out + shopping $$$ for everyone And/or another Bonus Structure that works well is: Gross Sales COGS O/H U =    Profits of which % goes into a bonus pool and is distributed evenly among the team and/or based on part-time or full-time status. So, you see how knowing your numbers gives all of you clarity and direction? It makes it so much easier to identify what you are doing right and what else you could be doing when you have the numbers giving you an accurate story. It's also so much more motivating to staff when they know what they are striving for and why.  Please spend some time customizing your own metrics and perks plan that would work best in your particular practice. SET UP YOUR PRACTICE TO GROW OR SELL A good business leader is always planning their exit to build a legacy and get their equity out so let's talk about Profit Centers. To recap, you're doing it right when… You have specific metrics in place so you are generating predictable income rather than checking your bank balance to see if there's enough to pay the bills. That means you have a reliable marketing plan as well as processes and systems in place so your practice runs like a well-oiled machine and your staff knows exactly what to do whether you're in the office or in surgery or on vacation. The secret is to keep it simple so you and your staff will actually do it! PROFIT CENTERS The reality is you can't do it alone and you probably don't want to be a 1-man show where you are the only revenue-generator. That's stressful!   When you run your practice like a business, the goal is to get to no more than 30% of your income coming from your own hands. That's how you set yourself up to grow and it allows for “life's surprises”. For example, I used to run a surgeon's coaching club with an 8-figure surgeon and he got a phone call at 4:45 pm in the afternoon saying his house was on fire. By the time he got there, it was gone. Nobody got hurt but because he has his practice running so smoothly, it was a distraction rather than devastation. Here is a simple exercise to get you thinking: What is Your Per Hour Rate when you are in surgery? $800 - $1,000 What is an RN's Per Hour Rate? $350 -  $500 And what is an aesthetician? $50 -  $150 + Cost of Materials + Amount of time to do procedure/tie up room Here's a thought:  Would it make more sense to network with aestheticians in the community who could refer to you vs. having in-house aestheticians tying up an exam room for $100/hour when getting another nurse injector could be more profitable? And here are other questions to ask yourself: What are the opportunity costs of you doing everything? What COULD you be doing to make more hourly? (Perhaps spending more time with high-revenue patients, following up personally, networking, answering questions on RealSelf, etc.) Because sometimes, one of the smartest questions you can ask yourself is: What are you going to stop DOING that is costing you time, money, effort & hassle? However, there are 2 thoughts processes here when it comes to keeping or delegating injectables: You like doing the injectables to bond with your patients or You delegate them so you have more time to spend with the higher-revenue patients There is no right answer. There is just a right answer for you so please think about what makes most sense for you. Here is what I have seen work best in a solo practice: Since surgery is the most profitable revenue stream, You set up your other profit centers to feed the surgery. The most popular revenue generators are: Nurse injectors, laser technicians and aestheticians that can also perform high-ticket procedures and sell retail; however, they too need: Goals Tools Accountability For example, their goals are: to take great care of patients to give them the best result possible to refer them to you, the surgeon, whenever an opportunity comes up to do so Then give them tools to do just that.  For example, Their treatment rooms should show off your excellent surgical work using signage and digital photo frames so the visiting patients ask about surgery. Now your staff can hand them a VIP surgical comp card and set up a surgical consultation with you. This provides the paper trail for accountability you need. And you know for a fact, which staff members are promoting you or not. However, they must know “what's in if for them” to promote you because they don't want to lose their patients to you especially if you have given them a revenue goal to hit, nor do you want to get into fee-splitting issues so what do you do? You could increase their hourly fee when they prove to be a good referral source or give them a night out on the town or add more to their bonus. The objective is to acknowledge and thank your revenue-generators for their commitment to the betterment of the entire practice – not just their piece of the practice. What about Additional Profit Centers like Adding: - Veins - Hair Restoration - Anti-Aging - Dermatologist and so on? TIP:  Hire SLOWLY because you can lose a ton of time and money on this. Here are the criteria to help you determine if it's a go/no-go: Do they fit your culture and have the same values? Is their profitability at least 10-15%? Do they act as a feeder to your ultimate goal, which is surgery? Do you have to buy equipment and, if so, does it pay for itself within 2 years because technology will NOT drive your practice – people do? How much of YOUR time is going to be involved? Can you systemize it? What's the competition like? How much is it going to cost for you to promote this new service in your marketplace? Is this a distraction taking away from more profitable revenue generators? Do you like the “Business Side” of practicing; i.e., meeting with accountants, lawyers and consultants? Are you bringing them on as a partner or will you be the benevolent dictator until they buy in to succeed you? Do you enjoy solving problems? Do you enjoy managing people and maximizing human potential? If not, bigger is not always better. But if you decide to move forward, you need accurate cost accounting for each revenue stream so your books MUST BE in order. Otherwise, you will never truly know if it's profitable or if it should be dropped. THEFT AND EMBEZZLEMENT You can never be 100% sure that you are foolproof but here are tips to help: Sloppy systems open you up to trouble. Don't tempt anyone. Tighten up your processes so they know you are on your game and watching. To keep track of non-surgical monies, use a control document Day Sheet that is multi-carbon pages and numbered. Staff makes out the day sheet the night before so all of the patients' names are on there already; I sheet goes into a 1-way box that night so staff can't take a cash-patient's name off of it; 1 goes into the box with the cash and 2 people have to sign the envelope; and 1 is given to the patient. You also: Keep a laser logbook to know how many pulses were used Keep a Botox log for how many units were used and for whom Keep a skin care retail products inventory log And outsource all insurance billing The easiest thing you can do to avoid problems is for you, the surgeon, to personally open all bank and credit card statements to review all debits and checks issued to be sure they make sense. You then use a red pen and circle questions you have for your bookkeeper so they know you are watching closely. And, always match disbursements with checks and transfers. Then put the statement back into the envelope, write reviewed by with your initials and off it goes to your bookkeeper. This takes 10 minutes and can avoid massive grief down the road. EXIT STRATEGIES It has been said the only reason to have a business/practice is to grow and sell it. So, the question is… What is my practice worth?  This is tricky because you want to get paid for the risk and effort it took for you to build a name for yourself. For the blood, sweat, tears and goodwill that went into building your practice as well as your reputation. But that's intangible which makes it difficult to put a price on it. So, you turn to tangible and financial assets such as the office building if you bought it, the equipment, the furniture, inventory, A/R if any MINUS the liabilities such as payroll taxes, loans, and retirement plan contributions. There's a lot more that goes into this but I'll leave that for the lawyers and accountants. Here's a more practical way to look at it from a business point of view: “You, the seller has a ready-made income stream to sell. The buyer is looking for a ready-made income stream to buy. In business, that is what value is all about.” But here's the reality when it's all said and done… The bottom line is your practice is worth whatever someone else is willing to pay for it. So, think about it. What would YOU be willing to pay for if YOU were going to buy someone else's practice? That brings us back to the assets I mentioned early on: The Profit People Processes Tools Patient List P&L Statements Vendor Agreements are all of value BUT in order to present these assets to a potential buyer, You have to have your act together. The buyer is looking for an asset's ability to generate cash with a degree of certainty and limited risk so you need to show a prospective buyer how you have built a cash cow. You do that with a Cosmetic Patient Blueprint so they see how you keep a steady stream of patients and revenue coming in. And you show them your systems and processes that keep your office running smoothly and your staff on their game. And you show them your constant review of your metrics to show the health of your well-oiled machine. Then you show them your clean and organized books and that includes not overextending yourself with too much debt since there is a big difference between income and actual profits. And there you have it. The 4 Core Success Principles for running your practice like a business: Build a Team of Rock Stars Strategic Marketing and Planning Setting Standards so You Don't Compete on Price and that includes Differentiating Yourself from Your Competitors and Setting Yourself Up to Grow and/or Exit when you're Ready (and that includes Leadership Skills and Managing Metrics) I covered a lot here and there is much more to each principle but you have plenty to start with. Of course, please call or text me if you need clarity Catherine Maley, MBA • Author, Your Aesthetic Practice • Cosmetic Patient Attraction AND Conversion Specialist Catherine@CosmeticImageMarketing.com Cell/Text:  (415) 377-8700 http://www.CosmeticImageMarketing.com   #beautyandthebiz #podcastforsurgeons #plasticsurgeons #cosmeticsurgeons #podcast #marketing #plasticsurgery #stafftraining #businessconsulting #strategiesforsurgeons #davidmandell #ojmgroup #wealthplanningforsurgeons

As a first-generation Latina college grad, I've personally experienced how expensive the world of academia can be for students looking to pursue a degree. With expenses such as textbooks, transportation, and college tuition all adding up, it's no wonder many first-generation low-income students have to drop out of school. Well, my guests for today's episode are fighting that problem head-on with their own start-up, Arbol. In short, Arbol helps under-resourced college students raise funds to cover their living expenses, get advice, and build their network by connecting them with online supporters.This episode is part 1 out of a 2 part series we're collaborating on. For today, we'll be focusing more on:David and Favio's journey as first-generation  studentsHow Arbol is changing the world of academic financing one student at a time The challenges many students face when it comes to pursuing a degree More about the Founders:David Gonzalez: Co-Founder, Co-CEO First-generation college graduate who earned a business degree from Buffalo State College and an MBA from Canisius College.  David has 10 years of professional experience working across all major business functions at large companies and startups. Most recently, David was the COO at early-stage startup Kangarootime where he helped secure $8M+ in venture financing, scaled the team from 10 to 50 employees, expanded into enterprise and markets generating a 15X increase in revenue.Read more about David: https://www.bizjournals.com/buffalo/inno/stories/profiles/2021/06/10/david-gonzalez-kangarootime-profile.html Favio Osorio: Co-Founder, Co-CEO Favio Osorio (co-founder, Co-CEO): Favio has 10+ years of experience in financial services holding various roles across several functions including wealth financial planning, project management, business analytics and strategy. Favio was a founding member of M&T Bank's Multicultural Banking group responsible for supporting various enterprise-wide initiatives intended to enhance the banking experience of multicultural customers. Favio has developed a deep understanding of the distinctive challenges and preferences of multicultural segments, in particular immigrants and communities of color. Favio earned an Economics and Business degree from Mount St. Mary's University and has an MBA from Duke University's The Fuqua School of Business.Check out Arbol: https://growarbol.com/If you enjoyed this episode feel free to follow me on the web for more career-related resources!FREE JOB SEARCH COURSE FOR SOCIAL WORKERS:https://yourevolvedmind.ck.page/socialworkjobsearchcourseLINKEDIN: https://www.linkedin.com/in/harlenyvasquez/INSTAGRAM: https://www.instagram.com/yourevolvedmind/?hl=en

On todays show Miles shares 3 reasons to join a mastermind and how these 3 reasons saw him 15X his income in the past 22 months.

The Companies that Care podcast highlights companies and business leaders who are making a difference in the world, like Mallorie Dunn, founder of Smart Glamour in New York City. Mallorie has been interested in clothing her whole life. She attended the Fashion Institute of Technology and the Pratt Institute. She found that corporate fashion was not her cup of tea. Mallorie also began noticing how badly women and femme people feel about themselves in their bodies…and how difficult it can be for people to find clothes that fit them well and are made well.She started Smart Glamour in 2014, a customizable, ethical fashion brand based on the idea that everyone deserves clothing that is not exploitative of the people that make it.  Smart Glamour's size chart goes from XS to 15X and beyond. All of the clothing is customizable to sizes above and below that chart.During the pandemic, she sewed masks and offered them for pay what you will. She started a podcast interviewing her models and other makers. She also shares videos of her making things or giving sewing tips. She's also a part-time professor at The New School and the Fashion Institute of Technology.Mallorie feels strongly about providing all types of clothing for plus-size people, customized to fit as needed. “The majority of people are plus size in this country, yet they are vastly underserved. Once you get above 3X and especially once you get above 6X, people do not have options."To make her business processes sustainable, Mallorie makes everything to order. She purchases most of her fabrics  from local family-owned discount fabric stores. Most of it is overstock. She uses every scrap of her fabric, holding leftovers for what she calls Smart Glamour surprises.Mallorie also is committed to producing affordable, ethically made clothing. On Smart Glamour's website, you can shop by model… from models who are of all sizes, heights, ages, and abilities. Mallorie has integrated social impact into her business by creating products that benefit nonprofits. Check out Mallorie's website and her podcast, and pass it on! Everyone deserves to feel beautiful and included in fashion!I alternate the Companies That Care podcast with my original podcast, Finding Fertile Ground, which shares personal stories of grit and resilience. On both my podcasts I strive to highlight voices from historically excluded populations, people who don't always get a platform. The Companies That Care podcast is brought to you by Fertile Ground Communications. If you like what you hear or read, wander through my website to find out more about my work.Can you use some help with your writing, editing, communications, or marketing? Contact me for a free 30-minute consultation. With 30 years of experience in the environmental consulting industry, I am passionate about sustainability and corporate citizenship, equity & inclusion, businesses that use their power for good, and doing everything I can to create a kinder, more sustainable, and just world. We help organizations and people discover what makes them special and help them share that with the world. Fertile Ground Communications LLC is a certified women-owned business enterprise, disadvantaged business enterprise, and emerging small business.

Episode Description In this episode of the Miles to Memories podcast Bethany Walsh from Bougie Miles joins us to discuss the recent changes Chase made to their Sapphire cards. Why is Chase Sapphire Reserve getting very little love and does it make sense over the now supercharged Sapphire Preferred? Plus we'll also dive into the economics of Mark's Alaska trip including why he paid so much cash for it compared to only using points. We'll also go over our most expensive trips ever, debate when you should use cash or points to pay for a trip and discuss how awesome Pacific Time is! Episode Notes 04:10 - An unexpected suite at Vegas' newest hotel 06:46 - When to use points or cash when booking travel 12:17 - How Bethany opened Mark's eyes about using cash instead of the cheapest points option 14:09 - Miles and points with business deductions (Not legal or financial advice.) 17:28 - The economics of a travel hacked Alaska trip 21:14 - The most expensive cash trips we have ever taken 26:20 - How you could save even more on booking Alaska 28:13 - Chase makes big update to Sapphire Cards 32:43 - Sapphire Preferred vs. Citi Premier 34:17 - Chase Sapphire Reserve changes 36:18 - Upgrading and downgrading Chase cards and what you should know 39:26 - Is it worth pursuing World of Hyatt status with the new card offer? 41:50 - Citi/Sears bonkers 15X spending offer Enjoying the podcast? Please consider leaving us a positive review on your favorite podcast platform! You can also connect with us anytime at podcast@milestomemories.com.  You can subscribe on Apple Podcasts, Google Play, Sticher, Spotify, TuneIn, Pocket Casts, or via RSS. Don't see your favorite podcast platform? Please let us know! Music: Rewind by Jay Someday | https://soundcloud.com/jaysomeday Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License

In this episode, Bobby Ong, co-founder of CoinGecko is joined by Yenwen Feng, Co-Founder at Perpetual Protocol. Bobby interviewed Yenwen on the background of Perpetual Protocol, changes on Perpetual Protocol V2, as well as Perpetual Protocol's upcoming plans for 2021.[00:01:20] Intro[00:02:07] What does Perpetual Protocol do?[00:05:13] Difference between Perpetual Protocol V1 and Perpetual Protocol V2[00:13:42] Changes in Perpetual Protocol V2[00:18:46] Maximum leverage one can trade on Perpetual Protocol V2[00:21:49] What happens when users get liquidated on Perpetual Protocol?[00:27:15] Why Perpetual Protocol chose xDAI for V1 and Arbitrum for V2?[00:30:06] Trading fees distribution for PERP token holders[00:33:47] Upcoming plans for Perpetual Protocol[00:36:29] Can decentralized derivative platforms compete with centralized derivative platforms?Quotes from the episode:“We actually kind of have a discussion within the Perpetual Protocol community, that we want to increase it to like 15X or like 20X. But actually the community doesn't want that. They feel that people can just rug.” [00:19:14]“If you want to do 10X, you have to make sure, so our max leverage is 10X. But we do have a buffer, so the max you can go is like 16X. But once you go over that, we will start liquidating your position. We have partial liquidation, so we will take over one fourth.” [00:23:00]“I think for V2, we talk about wanting to swap out the x*y=k and then use Uni V3, that's definitely one thing. And then we also want to implement other things like cross margin.” [00:34:03]Watch the Podcast on YouTubeLinksPerpetual Protocol - https://perp.exchange/CoinGecko - https://www.coingecko.com/Perpetual Protocol (PERP) on CoinGecko -https://www.coingecko.com/en/coins/perpetual-protocolSocial MediaPerpetual Protocol:https://twitter.com/perpprotocolhttps://t.me/perpetualprotocolCoinGecko:https://twitter.com/coingeckohttps://t.me/coingecko

Since 2014, Paytm's revenue has increased 15X to reach $435 million in FY21. But how did Paytm make so much money? What is Vijay Shekhar Sharma's business and revenue model that helped them get close to half a billion dollars in revenue? In this video, we answer all these questions – explaining Paytm's ingenious business model in detail, what are their different revenue channels and how does all this money make its way to Paytm's bank account. Paytm Wallet: Paytm Wallet was probably one of the most convenient ways to make online transactions before UPI but that it is also one of the most ingenious ways that Paytm makes money. When you add money to your Paytm Wallet, it doesn't get into Paytm's account, instead, it ends up in an escrow account with Paytm's partner bank, and while it's there, it earns interest for Paytm. This interest is revenue, and it's one of the reasons why Paytm tries so hard to get people to use Paytm Wallet - every rupee that people deposit makes them money. But if you decide to withdraw that money? In that case, Paytm will charge a 5% transaction fee – which again adds to their revenues. Commissions - Bookings: When Paytm was started back in 2010, it was an online platform that helped you recharge your mobile phones, DTH and making your bill payments (electricity, water or gas). Today, they have added a lot more services like online flight bookings, train bookings, hotel bookings or even movies. Every time you make these transactions Paytm takes a commission of around 2-3% - enabling them to make more money. Commissions - E-Commerce: Let's not forget Paytm Mall, while it failed to become as big as Amazon or Flipkart, it still helps Paytm generate some revenue. When sellers want to sell on Paytm Mall, they need to pay for a couple of things. First, they have to pay a commission on every sale they make through Paytm Mall – which varies from product category to product category. Apart from that, they also have to pay Paytm some logistics fees for handling the delivery and then a 2.7% transaction fees for using Paytm's payment gateway. Payment Gateway Solutions - Transaction Fees: Every merchant needs to use a payment gateway to be able to accept money from their customers. This payment gateway provides multiple ways for them to accept money – through debit/credit cards, UPI, netbanking or Paytm Wallet. However, using it is not free. Paytm or even any other payment provider charges a certain fee based on the mode of payment. Paytm charges a fixed 1.99% fee for using their gateway for Credit Cards, Netbanking, and Debit Cards. Financial Services: Paytm partners with banks and NBFCs to help their customers get access to loans. By doing this, since Paytm brings more customers to these banks and NBFCs – Paytm ends up charging a higher interest rate from their customers than what is offered by these banks and NBFCs. In a way, Paytm again takes a small cut. Then you've got the ability to buy stocks, mutual funds, gold, and insurance, and Paytm takes a cut of all of these transactions to increase their revenue. Advertisement and Gaming: For advertising, Paytm sells exposure. Companies that want your eyes on their products pay Paytm to promote those products to their 150 million users. Then we've got gaming - Paytm is following a similar model to Dream11 where players pay an entry fee to play games like Rummy, Fantasy Cricket and Fantasy Football, and a portion of that fee goes into the prize pool while the remaining portion of that fee goes Paytm's pocket.

The Culture Crush Business Podcast is a podcast that we hope is for all listeners. With that being said, this is a great episode to listen to if you are leading a company or working for a company that is trying to build its company culture into the onboarding and training for employees. Culture starts at the very beginning and Journeyage is helping to make that possible. This is also a great episode for those company leaders and employees to listen to if they are wanting to find a few new tips for adding “spice” to their company culture. We want to help companies build their company culture while also showcasing the companies that have a great company culture. There are not many companies out there where you can show up to work on your first day dressed as the Easter Bunny (wink wink…. You should just listen to the show) but we are here to showcase them to the community. This was an episode with Michael Zalle from YellowBird. Kindra, the Culture Crush Podcast host, and Michael were both attending the Behind the Mic event with PBRX and ended up in the same breakout room. After the connection and conversations, Kindra now works on the YellowBird team. Yay relationship building with PBRX!!! YellowBird is an online marketplace that simply and easily connects Environmental Health and Safety Professionals with businesses on-demand. Their vetting process ensures the deep roster of nationwide professionals are interviewed, background checked, insured, and certified so they are ready to perform when needed. YellowBird uses technology to save companies 25% and match professionals with projects 15X faster than traditional consultants or staffing agencies. Michael Zalle is the Founder and CEO of YellowBird. As a career tech entrepreneur, Board member, and advisor, he has a passion for making a difference through finding ‘the better way' to solve big problems through tech. He's responsible for creating and building new concepts and companies, resulting in multiple successful exits over a 25-year career. He attended San Francisco State University and Pepperdine University with a focus on Business Management. Michael enjoys traveling with his wife of 20 years and two awesome kids. He engages in a variety of outdoor sports including golf and tennis; he ranks himself as an incredibly average golfer and perhaps even worse tennis player but remembers a day when he was competitive at both. Follow YellowBird on LinkedIn, Facebook, Twitter, and Instagram. Journeyage is an enterprise training solution for onboarding remote employees. We believe that one-size training doesn't fit all, but one platform can! People have unique personalities, roles, locations, backgrounds, preferences, and possibilities. Use our robust personalization features to simply—and automatically—tailor what every employee experiences in the training you deliver to them. 50's housewife by interest and intersectional feminist by passion, Lisa Glenn Nobles is just as likely to be whipping up strawberry jalapeno preserves as crafting a Diversity, Equity, Inclusion, and Belonging action plan for Journeyage. Her professional passions include building systems, creating strong cultures that value humans over profits, and making Slack a fun place to be. When she's not working on operations at Journeyage, she can just as likely be found: Hiking in the Phoenix Mountain Preserve Binge-watching Queer Eye while having a good cry Planning her next international trip (South America, Japan, Kazakhstan, and New Zealand are on the shortlist) Hanging out with her husband throwing the ball to labrador Clarence or cuddling with ragdoll cat Honey Lisa came to Journeyage after a journey through the nonprofit, operations, and education sectors, finding her true home at Journeyage (where she gets to do all those things!). She volunteers regularly with ConstellateAZ, a local nonprofit dedicated to getting high risk youth involved in entrepreneurship. If you'd like to share a recipe or an idea for generosity initiatives, Lisa can be found on Twitter and LinkedIn, and by email. Follow Journeyage on LinkedIn, Facebook, Twitter, and Instagram.

Rolands Food Court w| Roland Campos Gennaro Pecchia #paulofcharsky We get to to dish with @youtube star & 15X @iemmys winner Sam the Cooking Guy

Link to bioRxiv paper: http://biorxiv.org/cgi/content/short/2020.10.25.354456v1?rss=1 Authors: Choi, M.-H., Sohn, J.-i., Yi, D., Menon, A. V., Kim, Y. J., Kyoung, S., Shin, S.-H., Na, B., Joung, J.-G., Yoon, S., Koh, Y., Baek, D., Kim, T.-M., Nam, J.-W. Abstract: Genome rearrangements often result in copy number alterations of cancer-related genes and cause the formation of cancer-related fusion genes. Current structural variation (SV) callers, however, still produce massive numbers of false positives (FPs) and require high computational costs. Here, we introduce an ultra-fast and high-performing somatic SV detector, called ETCHING, that significantly reduces the mapping cost by filtering reads matched to pan-genome and normal k-mer sets. To reduce the number of FPs, ETCHING takes advantage of a Random Forest classifier that utilizes six breakend-related features. We systematically benchmarked ETCHING with other SV callers on reference SV materials, validated SV biomarkers, tumor and matched-normal whole genomes, and tumor-only targeted sequencing datasets. For all datasets, our SV caller was much faster ([≥]15X) than other tools without compromising performance or memory use. Our approach would provide not only the fastest method for largescale genome projects but also an accurate clinically practical means for real-time precision medicine. Copy rights belong to original authors. Visit the link for more info

Jeff Reekers joined Aircall when it was a small startup looking to break into the US market. Here's how he's built a marketing strategy that fueled 15X growth in just three years. This week on The Inbound Success Podcast, Aircall CMO shares the marketing strategies he's used to help the company achieve extraordinary growth in just three years. When he first joined Aircall, Jeff was one of just two marketers on the team. Now, the marketing department alone has 30 employees.  Jeff shares why the company's international-first approach, along with its emphasis on partnerships, allowed Aircall to scale quickly. Check out the full episode, or read the transcript below, for details. Resources from this episode: Visit the Aircall website Connect with Jeff on LinkedIn Give Jeff a call on his Aircall number at (646) 712-9381 Learn more about the Revenue Collective Transcript Kathleen (00:00): Welcome back to the inbound success podcast. I'm your host Kathleen Booth. And this week, my guest is Jeff Reekers, who is the CMO of Aircall. Welcome to the podcast Jeff. Jeff (00:25): Thanks Kathleen. It's a pleasure to be here. Kathleen (00:27): I'm excited to talk with you. Aircall has such a fascinating growth story and you know, one marketer to the other, I'm always interested to kind of try and pull back the curtain and see how the, not to use too many analogies, but see how the sausage is made. So, but before we dive into the Aircall story maybe you could talk a little bit about yourself, what your background is and, and how you wound up in your role at Aircall. Jeff (00:53): Yeah, sure. So I've had a few different experiences before joining Aircall. I started my career going way back. I'm from the Bay area originally. I moved out to New York city to start my career originally, didn't really know what I wanted to do, had a economics major and I was coming out and hoping to do grad school at the time. And ended up getting a job at Forbes, which is where I started my career. Mostly doing copywriting, ad copy, a little bit of journalistic ghost writing when I was asked to do it. And it was an amazing experience and it got me introduced into marketing. But interestingly, one of the articles I had to write was something called best of the web, but essentially you know, interviews with entrepreneurs we're getting started in the New York city area. Jeff (01:50): And somebody I came across in my research for that was a company called Lawline, which was an online education startup for attorneys who needed to recertify their license. And it was just like the emerging time when you remember like real time player that they, that was a, that was a thing. And the videos were just starting to go online. And so this was a first step towards online education for attorneys who all have to recertify their licenses. And we were the first to do that, to move online. That was an amazing experience because it was just from the start and we scaled and we grew, and, you know, I had that traditional experience of kind of doing everything in a company from being joining it early. And I realized immediately that that startup life, that was exciting to me and having a real impact was exciting to me. And so that was sort of my springboard into the the startup world. And I got deeper into marketing thereafter headed demand at a few different companies. Think HR, Handshake, which was recently acquired by Shopify. And then I joined on with with Aircall about four years ago now. Kathleen (03:03): Awesome. And what does Aircall do for those who are not familiar with it? Jeff (03:06): Yes. We're a business, a hundred percent cloud based phone system for support and sales teams. So focused on the SMB. So any inbound, any teams that are receiving inbound inquiries, e-comm companies, whatever it might be, that need to efficiently route calls and know who their customers are before they call them, or the sales organizations that are looking for a productivity boost or to have better insights into the customers that they're calling. There are two main focus points. Kathleen (03:34): Great. And the reason I was so excited to talk with you is that you came in at an earlier stage with the company. It wasn't really all that long ago, three, four years ago. And at the time how big was the company? Jeff (03:51): I have a trouble remembering the exact number of employees. We had around 40, 40, 50 employees somewhere around there and you know, a couple million in revenue at that point. Kathleen (04:03): Yeah. And, and today, how big is the company? Jeff (04:08): Larger than that. We're we've, we've gone from, you know, that stage closer to the $50 million mark. So we've grown quite well over that time. And we've expanded into the U S, which is essentially one of the initial points of myself joining on in the company was helped build out the U S and we scaled other regions as well across the, across the country. And now we're at about 350 probably going on 400 pretty soon employees. Kathleen (04:39): Wow. And if I understand correctly, like I'm not a big math person, but I try to, I try to do math in my head if I'm doing it correctly. It sounds like you, as a company, you grew by about 15 times in three years. Is that roughly accurate? Jeff (04:55): Yes. I think that sounds, I think that sounds pretty accurate. Yeah. Kathleen (04:58): Wow. That's unbelievable. And, you know, selfishly, like, I, I want to know, I want to know what went into that, cause that's, that's such a crucial stage of growth. I'm also a startup marketer. I love the startup world, right. That's like the Holy grail that everybody wants to experience. You come in when the company is smaller and you ride that rocket ship and you're a part of that story and you contribute to the growth. So, you know, from a marketing standpoint, like, I'll just turn it over to you. Maybe you could kind of set the stage and talk about like what you did in the beginning and some of the key leavers that led to the growth of the company. Jeff (05:31): I think, I think what's important to realize is one is yes, I like to believe that there's been things on the marketing and we've done that have had a major impact here, but even going before that there's, there were some inherent aspects of Aircall that stood out at the time that I joined, even though we were small, that that indicated we had a really positive opportunity, big, really big opportunity for growth. And a friend and former colleague and great, just start up mind, his name is Preston Clark, I remember he wrote an article years ago about I think it was how to become a VP of sales in SaaS. And he wrote about uncovering the hidden opportunities or how to, how to find those small companies that were just going to take the, the I'm really going to explode it in the next stage. Jeff (06:22): And so there were, there were some things I recall when I joined our call that really made me feel that this was something special. The first was there was an early product market fit. We sold there was traction in a very specific segment of the market, which is SMB market. There was inbound demand for the product already. And there was positive, you know, positive growth. And you could see that from an early stage, there were some things that had to be improved on certain customer segments. We had to go further into further develop who our real customers were, all these things, but there was something, there were part of us put out in the world and people were finding it, signing up for it, sharing with their friends. And that was a really positive sign. The second was, we were just getting started in a new market, which is the U S and so we had proven traction in Europe and we were just starting on the U S side. Jeff (07:21): And so that was very exciting to me. Cause you could see the ability for the product to adapt over into the U S market. And third was probably most important because it's the sustainability of the company is Olivier, our CEO wanted to build a great company to work for and you can't really accomplish what you like to accomplish. If that's not true, is this harder to stick with a company it's harder to be there for four or five, six years or for the long haul, if you don't have that. And those, all those things were really true. First off at Aircall that I think helped us. And that, that to me was the foundational part that all their marketing tactics or strategies or how we sold it, came from that base in a way. Kathleen (08:11): Yeah. That I love your point about wanting to build a great company because it is true, you know, to support growth that fast. I I've, I've owned a company in the past. I've been a CEO and any CEO can tell you that growth can either be the greatest thing that ever happened to you, or it can be the thing that kills your company, you know, and growth is the thing that kills your company. If you're not building that, that strong culture, like a place where people really want to be where they're inherently self motivated and excited about the mission and all that. So it's interesting that you brought that up because it's seen as something outside of marketing, but I think it's, it all goes back to that philosophy of like you companies only have customer service to the extent that they have happy employees is sort of the same principle. Jeff (08:57): Yeah, yeah, yeah, exactly, exactly. And you know, from there, it was from there, we grew up our, our strategy and we scaled fairly logically. So we had a good presence already in France and other parts of Europe and we wanted to expand those, get into a few new markets. There's Germany, Spain, UK, that we wanted to grow more aggressively. And we had some early ground already coming from a few other regions like Australia. And then we, you know, we really needed to focus on, on us and let that expand as well. So we had an international strategy as well from the start, which I think was very advantageous to us because we were able to spread very quickly and have an infrastructure that that was global from day one and... Kathleen (09:51): Now just a clarification. When you joined the company, how many people, including yourself, were in the marketing team? Jeff (09:56): There was one other person. Kathleen (09:59): Oh, wow. Okay. Yeah. Were you the first US hire on the marketing team? Jeff (10:03): No, we were just starting our us office and our one other employee was also in the US. Kathleen (10:10): Okay. So they, so the company had grown outside of the US without having like fulltime in-house marketers. Is that? Jeff (10:18): Yes. Correct. So we had I think we had a couple people writing content local content out there. But really our first marketer was in the U S and Olivier, our CEO, was very adamant about going to the US market very early in the company's history. So it didn't become this sort of you know, stepchild or the hated stepchild or the always in the back seat or something like that. And so was very adamant about building and moved from Paris to New York city. And so he started the first office out here with a few other, a few other employees that were hired soon after that, including our first marketer who's a sort of a junior generalist at the time. Kathleen (10:58): So that's okay. So, so you come in your, did you have a background in international marketing at all? Jeff (11:05): That was pretty new to me. That was pretty new. Only other really other English speaking countries, you know, UK, Australia but not real dense in across the European markets was that intimidating was exciting to me, to me that was exciting. And that was it was the perfect, that was the perfect balance because there was something to offer on both ends. You know, I was going to get to know those markets extremely well. And at the same time my first and foremost focus was how do we do this in the US? How do we replicate this in the US? So I was allowed in a lot of the opportunity to really focus on the U S for the first six months or so, because that was objective number one, build pipeline in the US. So I didn't care about product, I mean, there was no care about or no focus on product marketing. No we weren't yet on post, you know, post sale customer marketing. We cared about it a lot, but Kathleen (12:09): Got it. You can't boil the ocean. Right. So what did you start with? Like, how did you come in? You've got good bones is how I would describe it, right? Like you said, you've got great product market fit. You have the start of a really great company and you've got inbound interest. So you've got all the good bones, like, what do you start with? Jeff (12:27): Yeah, there were two things. One, our product demos really well. It's a beautiful product. Ease of use. The design is really what stood out as a differentiator. So first was what makes this product different? And, you know, I came from a background where I had set up phone systems in the past. One of the many things I did at Lawline of all my jobs there was I set up our company phone system. It was ShoreTel. It's actually a company called N5 networks, which was acquired by ShoreTel soon after, but I set up that system. And so it was like, you know, it's a baby boy product. He still had the landline, phones, everything plugged into some thing in the, in the back room. Every time I went to go troubleshoot it, I was unplugging wires and shutting off the internet accidentally. Jeff (13:12): I didn't know how to train anybody cause it was just difficult to use. And so I recall my first experience using Aircall and it was just, I signed up for my own trial. It was just this wow moment because what took me weeks to set up, I already had this, I was already set up in the app. Like I signed up for trial. I had a phone number. I signed up for a Zimbabwe phone number. I was adding my teammates, I had everything set up. And so to me that was this wow moment where I really felt that from the side that I, when I was a consumer, I could empathize with that. And so first thing I really, we really thought about what is, how do we just show that to people right off the bat? How do we get that out? And so, you know, we've always focused on trial experiences and trying to get people to the point of a demonstration. And so we focused a lot on events, inviting people into our office, holding community events. We'd demo people and show the product at, at those at those events. I used to do a lot with webinars, like really bottom of funnel webinars, product driven, and just get it out there and get some early customers coming in the door. Kathleen (14:27): And when you say events, did you, do you mean like local events or describe to me? Jeff (14:32): We did both. We would do some trade shows. Really costly. So we were cautious, cautious of doing too much there, but yeah, we would do local events, invite people into our office and gather 50, 60 people in the sales or CX community, holding events. Do a little bit of a community around it. And then eventually we were able to follow up with them, you know, show them a demo, something like that. And it gets some early cost get, just get a few customers in the door, essentially. Yeah. Yeah. And then that would say that scaled into more questions. Okay. So we've got some things working there. Then the more challenges came with, how do we really scale and grow that more quickly? And I think one thing that's been very unique to Aircall in our marketing has been our focus on partnerships and integrations. Jeff (15:28): And so by far the biggest driver of growth in North America has been that we've partnered with very strong companies to integrate the product for one and then to drive co-marketing and co-selling efforts. And so how do we build a brand in North America? Well, easiest way to do that was to try to attach ourselves to HubSpot and Intercom and Zendesk and companies that were already doing a great job. If we could just attach ourselves to that, that would be fantastic. And so we worked really hard to build integrations, drive up app rankings on their app exchanges, do co-marketing efforts where we did all the work. Just hope that the, let us slap the logo on there and, and help distribute it. We worked to get into onboarding emails. So it came out from a HubSpot, for example, you know, like you signed up for HubSpot, they'd recommend Aircall, one of the apps to sign up for. And so we just started attaching ourselves to these brands through product integration and then co-marketing efforts and it kind of organically grew from there. Kathleen (16:38): So what I think there's a lot of people that talk about co-marketing and talk about channels and things like that. Can you talk a little bit more about what it takes to, to really make that partnership successful? Like you talked about doing a lot of the work, like dissect that a little bit for me. Jeff (16:56): Well, it has to start with the need. And so we tried to go beyond the co-marketing was a way that helped promote a dual need that their customers also had. And so the integration product part is really critical. And I think, I think that's been a core thing is that the product and the marketing are really integrated at Aircall. And they always have been whether it's that trial experience and getting the customer to a wow moment, whether it's being able to have a, an amazing UI UX that we can demo really well. Or if it's on the integration front so that we are partnering with companies, building integrations into their product, to help them solve a problem. And then leveraging that from a marketing standpoint, how do we comarket with them? And so, you know, HubSpot, for example, timing is great. Jeff (17:46): They're building out their CRM system, a sales hub, soon after they started building out support hub. And what's something you needed, you go from Salesforce to HubSpot, you need a dialer on top of that. And so we built that integration and we solved that problem for them. So somebody goes from Salesforce to HubSpot, I'm a HubSpot account executive, and I'm getting an inquiry of, okay, I'm using, you know, NewVoiceMedia with, with Salesforce. I need something new because you guys don't integrate with HubSpot, or you guys don't integrate with NewVoiceMedia. What can I use? They, and eventually we got top of mind with the HubSpot team so that, Hey, we promote Aircall and that's fine. Kathleen (18:24): And how do you get top of mind? Like what, what, any advice? Yeah. Like what would be your advice for somebody who's just starting that process? Jeff (18:31): A lot of work. We, we put a lot of focus on our partnerships from both the, we have that team. That's been a part of marketing, but we focused on the partnership itself, relentlessly. And so first to get one customer and do unscalable things, you know, if we got, when we were trying to really grow on certain apps with certain apps like HubSpot or a customer with it, with a K or a Intercom, those first customers, they were very meaningful. They, they have an issue. You've got to hop on it immediately. If you just got up to go above and beyond to show that, okay, I've referred over, you know, Aircall on top of HubSpot and, or I have an app that comes into attaches in the HubSpot. We have to know that if I'm the HubSpot team, I'm probably going to get a question about this integration of it's not working. Jeff (19:24): And so if that sort of stuff comes up, you have to solve it immediately. Give HubSpot a really good experience from your side. Let them know the partnership's valuable. Gain traction over time with getting good reviews you know, lots of installs. Helping them. If you think of HubSpot, for example, they had a lot of focus on growing their ecosystem. One part of growing their ecosystem was showing that apps are getting installed. So how do we get as many apps installed as humanly possible on top of that ecosystem, regardless of whatever we have to do, and we can get their attention in that fashion. So we really focused on just hustle, really? How do we, how do we get a lot of installs? How do we drive an amazing experience with those partners? How do we solve a need for them? And then eventually if we can service them enough and give enough value, we can be top of mind for them. Kathleen (20:16): Was there anything in particular that you can point to that really drove the growth in installs? Jeff (20:25): There's a number of things that say there's no, there's no one magic thing. I can't think of one magic, you know, activity we did that that opened the flood Gates. It was just a lot of work. It was getting one, doing one-on-one on outbound on just a specific focus for three months, sign up many customers in the segments. It was SEO, you know, searching for what competitive terms around our partner plus phone system or call center or apps on that exchange. Could we do it was positioned our website in a certain way that facilitate people to go towards one direction. So let's just, a lot of activities, you know, they all come, they all sort of compounded. I think that the main thing is that we, we focus that as a core part of the strategy and the product was solid there. And so we, we combine the, the marketing effort and the product effort together. I think that was the, you know, that was sort of the kicker. And then was just a lot of activities after that. Kathleen (21:32): And you talked about also one of the things that was key was really getting a lot of reviews in their partner marketplace, if you will, or their app marketplace. Were there any strategies in particular that you use that you found to be successful for getting those reviews? Cause I've, I've been in the position of having to get reviews before, and sometimes it can feel like, like pulling teeth, trying to get people they'll, they'll say yes, yes, I'll do it. And then they never do. Or, you know, like how did you, how did you approach that? Jeff (22:01): Just pay people. An email and pay then a $25 gift card. This is pretty much our only tactic. Kathleen (22:09): Yeah. Well, Hey, if it works, if it works. Yeah, Jeff (22:12): Yeah, yeah. Pay for the review. Kathleen (22:15): And did you, did you invest in any like review site marketing outside of your partner relationships? Like, did you do any G2 Crowd or any well now? Jeff (22:25): Yeah. Yeah. So, so I'd say on top of the partner, which, which has always been still is one of our key drivers. We've always had an intense focus on inbound as well. So review sites have always been a core part of that. And you know, we could, we could control that. And so we tried to look at like, what are the things in the world that we can control? We have customers, lot of them are happy. We can control number of reviews that we have on G2 and Capterra. We just have to hustle and do it. And so we focused heavily on the first, the app review sites where we thought we could gain SMB market share, which is what we were more focused on at the moment, really small business. And we focused on Get App, Capterra. Sort of winning the awards for those those categories or those those platforms promoted them and so on. And then eventually we would spend money on them to help promotions as well. Kathleen (23:23): Nice. So, all right. I totally took you down a winding path there cause I love, I just like getting into details. So you formed these partner relationships and that really began to kind of like heat up your, your lead gen and customer acquisition. I'm going to turn it back over to you now. Jeff (23:41): Yeah. We did it with HubSpot, Intercom. We had a great with, still do, and that makes sense. Aircall plus Intercom, you've got chat and phone together. So I'm really focused on co-marketing with them. Co-Marketing calendars with them. We developed a couple of unique products with them as well. We have one product called Aircall now. It's not something we still actively promote, but I had a ton of buzz around it at the time, which was you could convert an Intercom chat directly into a phone call and that phone call would go directly to the rep that you were chatting with at the time. So when you got really innovative with the, those types of activities, and then we turn that into an app ecosystem. So initially we hustled, we built all the, all the apps. Jeff (24:28): We tried to create partnerships with them. And then at some point along that growth cycle, we thought to ourselves, well, we could be that company that other companies are building into and then trying to get leads off of with us and partner with us. And then we could do lead sharing in that way. And so at some point we turned that into an open marketplace for apps that could be built on top of the Aircall market, on top of the air call API. We publish them on our app exchange and that's something we've been focused on the last year and a half, two years or so. And we've had 60, 70 companies build out apps on top of us and that's scaling quite well. And so we kind of use that as a, okay, we had to really hustle, get it done. We still do that. How do we enable other companies to do that also? Create a flywheel effect from that. Kathleen (25:21): And now you're in the opposite position of people wanting to, whereas you were bending over backwards to make a relationship work with HubSpot, hopefully now there are people bending over backwards to make a relationship work with you. Jeff (25:31): Yes, it's both. It's both ways still. Yeah, we grew those out. Gorgeous customer. I think I can name many, many partners that we've had that have been really strong for us. And that's been a big driver in other areas, you know, inbound, outbound. Kathleen (25:49): When did you add outbound into the mix? How soon? Jeff (25:53): Early? Pretty early. Kathleen (25:56): And did you insource, like, did you have your own team doing the outbound or did you outsource that? How did you handle it? Jeff (26:03): In house? From the start and different regions respond? You know, the international part is very interesting with with outbounds in certain regions. You know I think of France, for example. The response rates are just 3X, 2X higher than they are in, in the US for example. And so we've grown them everywhere. We've had SDRs, we have an SDR team in France for Germany, Spain, for UK, for APAC and North American team as well, although it has slightly different oddities and unique points to the local markets to grow. But yeah, we, we scaled that out and built it early. We want to do it in house and I found it particularly valuable, not just from the pipeline generation standpoint, but early on when we were first starting to go to market. I mean, that's how you get to know and experiment who your customers are. You can try different segments out, you can iterate, you can see what messages that respond, that you get are being responded to. Kathleen (27:16): And did that team sit in marketing or in sales? Jeff (27:21): It sat in, it sat in sales. Yeah, it sat in sales, but worked really closely with myself. And there was a brief period of time, again, this is like startup sort of life, I guess, but there's a brief period of time in 2018, late 2017 and most of 2018 that I headed up the North American sales team. And so it's kind of a blurry question because it was all coming in to me. Kathleen (27:46): So that, you know, it's so funny because I always say like, every marketer should work as, as a salesperson at some point in their career, it makes you such a better marketer. Jeff (27:54): Yeah, totally. And there's no better way to get to, yeah, to get to know the customer, to understand what messages are resonating. I mean, the, the campaigns we're running to figure out what what pockets of customers are responding, what messages are they responding to? Kathleen (28:12): And to know how, like what salespeople need from marketing. Jeff (28:15): Yeah, exactly. I mean, that's, that's, that's how we figured out what integrations to build. That's what we figured out. The messaging on the website, and we're still using a lot of that copy today. And a lot of the information that we found throughout balance is, is, you know, actively in our, our our marketing today. Kathleen (28:31): Nice. Now I really want to hear like, kind of the parallel story of all of this is happening. This is what you're doing from a strategy standpoint. How did your team evolve? Because you joined and it was you and one other person and how many marketers are there on your team right now? Jeff (28:51): There's approximately a 30 marketers. Kathleen (28:53): Oh my gosh. Jeff (28:55): And then we've got another 10 or so in channeled partnership. Kathleen (28:59): Talk to me about like, how did that evolve? Like what positions did you add first? Jeff (29:06): Yeah, so we're very demand focused. Most of our early hires were in demand. I like that mentality when you're first starting because demand can hack, not a word I'm using frequently anymore, but demand can kind of piece together and hack product marketing to a degree in messaging. We could figure out contents because you have to answer those parts to get the, to get pipeline generated. So by default, you have to experiment, you have to figure things out. You could start the other side and really focus on product marketing and messaging did not solve the demand part, not piece everything together. And so I think first off was what am I okay. Being okay. And what would I like to be really great with? And we really want to be good on demand, acquisition marketing, build up our SEO strategy, figure out what channels could really work for us. Jeff (30:08): And then have an experimental mindset when it came to customer cohorts, you know messaging, all those activities. And so our first hire was in demand for North America. We hired multiple content marketers at that point to build out our SEO which you put a lot of effort into. We then hired we, then continued on events cause we have been marketing early on was, as I mentioned, was working well for us. We hired on events. We started adding on partner account managers to handle our partners. And it, it kind of scaled from there. Eventually we got to the point where everything was being housed in the US and I started seeing a huge imbalance at that point. We're putting all this emphasis on the US and then just trying to translate things for Europe which was a mistake. Jeff (31:03): You can't just translate content and call it localized you know, localized market ready work. And so we then, one of our first hires then went out to Paris to lead our growth efforts in Europe. And she ended up building out a pretty large team. That team was actually larger than the US team at this point because we localized everything, we built original content for Spanish market, for the German market and so on. And so we've really focused heavily on that content marketing portion there. And then I would say we delayed product marketing till about hire 15 or so, a year and a half year. And I hired our first product marketer. It was too late, but I think at that point, for every role that we've had, and, you know, I think we, before we expand into a new area, if it's demand focused, want to know this is what to double down on. Jeff (32:00): If it's not demand focused, then I really want to feel some pressure. Like we have to have it, we can't hustle any harder than we're hustling. And if we don't have this, it's really going to hold us back versus versus getting into that mentality when you start to scale, which is you know, like, Oh, we really need customer marketing, but really nobody's, we could do customer marketing if we just prioritized it internally, or, you know, it gave somebody a new opportunity or figured out a way to move pieces around. And so he, we brought product marketing on second. We brought operations on third. We don't have a director of operations though. We've kind of more leveraged our revenue operations team for that. And then more recently we brought on brand marketing as well. So if I go through our lineage, it was demand, content, and then doing that same thing in Europe. Product marketing next. It's really help us figure out what cohorts and sort of scaling different verticals, enabling sales to go up market and these activities. And then starting to bring on brand managers to think about, you know, our, our, how we are competitively different in terms of our style, our tone of voice, all these activities that we have. We have a good longterm vantage point of our our strategy. Kathleen (33:30): How many direct reports do you have today? Jeff (33:33): I have, let's see. It's it's changed a little bit recently, so I have eight at the moment. Kathleen (33:41): Yeah. That's about, I feel like that's about the max that you can have before it starts to feel like crazy. You're in one on ones all, all week long. Jeff (33:50): Yeah. Yeah. So those teams are North American demand, European demand, product marketing, brands. We have an ecosystem head person that runs our marketplace, that new apps that are installed on our marketplace. We have a head of developer evangelism as well, who's one of our cofounders and he's responsible for essentially the marketing for developers to come build stuff on top of Aircall. And then our head of brand as well. And then the last two that sort of fringe with our North American team, which would likely now report into marketing longterm would be our partnerships head and head of channel sales. Kathleen (34:31): Okay. All right. So I could talk to you forever and there are some more questions I have, but you are a very busy man clearly. So the question I have for you is if you were talking to somebody who right now was in the same shoes you were in three years ago, like coming in as the first, you know, head of marketing and like, and it's one or two people in the company and they, their goal is to scale the way you have. What advice would you give them? Jeff (35:00): Well, I think there's, there's two seemingly separate concepts here. One is we really focused on what was, where could we find growth efficiently? Testing it, and then doubling down, while also placing some big bets along the way that were going to be necessary for two years down the line. And that's really critical because if we didn't do the big bets that weren't going to pay off for a long time, that we couldn't really test, we wouldn't have continued to grow. We would have grown in the short term, but not the long term. And so I think what we had done, and still do successfully is think of both the short and long term, an example. I think all the things I was mentioning earlier were sort of short term. That testing mentality and growing off of that, but then longterm, you, we had to answer some difficult questions. Jeff (35:56): We've got to, we invested a lot in certain integrations and partnerships like Salesforce. We invested in channel which it was a lot of work to build up a channel team and direct sales. It's a lot of work to put into our marketplace and get apps to get built on top of the marketplace. On top of that marketplace, who was, are things that weren't going to payback for two years down the line, and we think they're going to work. But you have to place enough of those and and structure it in a way that you're okay if a couple of them don't work out fully and that the upside is going to be there. A couple of them do really, really well. Kathleen (36:37): And you also, I would assume, need to have a CEO that has the same attitude. Cause it's one thing for you to feel like I'm going to place big bets and know that that's a big bet and it may or may not pan out. But like, I feel like that's the tricky thing as head of marketing. You know, there are lots of marketers who see the value in that, but if they're not really aligned with the C suite on that approach, then that can really backfire. Jeff (37:01): Yes. Yes, totally. And I think that goes back to that original point though, which is what were the, what's the pre joining the company components that indicated this had an opportunity to be kind of special and the mindset of the CEO was a critical component of that. Kathleen (37:20): Yeah. Wow. Well, like I said, I could pick your brain for hours, but I'm going to shift gears cause there's two questions I always ask all of my guests. So before we wrap up, I want to make sure I ask you. The first is the podcast is all about inbound marketing. So I'm curious if there's a particular company or individual that you think is really kind of setting the gold standard for what it means to do inbound marketing well these days. Jeff (37:44): Well, I, can't not say Intercom because I just love Intercom and I'm not just saying that because of our partnership. But, but when I originally joined, I remember our, our one of, one of the members of our board interviewed me and asked me if, if we could build one company, who would you build it after? Emulate? Intercom was my go to response. Just love their brand or their content strategy. And it's just they're, they're, they're quite inspiring. I think they've always done a good job. Individual named Shane Murphy runs their marketing now. He's quite fantastic. So also love the work that there's a few answers to this from different ways. Like I love the sort of mojo that Gong has built. I find that inspiring. Drift's done a really cool job on, on social media and there's definitely parts to take out of their playbook for what they've done, what they've created. I also think that Gorgias a company that we work closely with who's in the help desk space does a really fantastic job of having that growth sort of, you know, hacker mindset. So there's a lot of companies that I think do a really admirable job on the inbound side. Kathleen (39:00): Nice. I like those examples. You are not the first person to mention Intercom, so it's not just that he's biased. There's definitely something there. Cause I've heard people say that before. Second question. A lot of the marketers I talk to say their biggest challenge is just keeping up with everything in digital marketing, cause it changes so quickly these days. How do you personally stay up to date on, on all of it? Jeff (39:23): I mean, I read as much as humanly possible. Both on marketing and not on marketing, I find a lot of inspiration from, you know, non-marketing books. Like there's gosh, whether it's like bio's or, you know, stories of generals and strategies type of books, I really, really enjoy. There's a book called Thinking in Systems, which is Donna Meadows, which is just a fantastic book about logical mindsets, like logical thinking and the systems that can help, can basically create the infrastructure for anything. And I find that to be a really fascinating book as, as it applies to marketing because you know, marketing is an insanely complex system as it grows kind of logically about it. You can, you can tie things back and I, I get a lot of inspiration books like that. Jeff (40:21): And then outside of, it's more, more specific direct marketing related. I mean, any of the sort of traditional blogs, whether it's Saastr or whether it's Tom Tungaz, whether it's your traditional like SEO land, you know, SEMrush, those types of things. I love, I love inbound. I love SEO. And so I try to read as much as possible on those activities. And I'd say also Revenue Collective. I mean, gosh, I don't know what I've learned more just like life as a whole, but also marketing, because you have every great marketer on the planet in that group and you can post messages to them. So I'm giving, I'm giving a shout out to the Revenue Collective, but gosh, that's how we met. Kathleen (41:11): That's how we met. Jeff (41:11): Yeah. I think that's the community where I've just learned so so much. And you can just go through the logs and read old history of conversations in there and that's, that's an evening of reading right there. Kathleen (41:21): Yeah, that's great. I would second that. So if you like autobiographies, as you said, I don't know if you've already read this, but my one hot tip for you, and I am shamelessly copying this from David Cancel at Drift because he's the one that I got this tip from, read the autobiography of Arnold Schwartzenegger. Actually has some of the most amazing like marketing and business and life lessons. I was totally captivated by it and I mean, that would not be who I would normally pick up a book off the shelf by, so yeah, it's great. Jeff (41:55): Yeah, I will, I will. I'm gonna play this part for my wife because she knows I have a fascination with him. Kathleen (42:03): Have you read it yet? Have you read it? Jeff (42:06): I read like the first half of it, I have not read the completion of it. Actually. It was Audible. Like I was doing it on my own. Kathleen (42:11): I did, I listened to it when I worked out, actually I would listen to it while I was lifting weights and I'd be like, okay. I mean, if Arnold can do what he did, I could lift 15 pounds. Right. So it's so good. I loved that book. But anyway, enough about Arnold. So if somebody is listening to this and wants to learn more about Aircall or connect with you online, what's the best way for them to do that? Jeff (42:35): Well I always have to say this. An easy way is to call me on my Aircall number, (646) 712-9381. And you'll get a, you get a nice voicemail experience there as well as if you call it, then I've got a lot of lines. So I can, I can, I can distribute that and not ruin my you know, my, my cell phone for, Kathleen (42:59): I think you're the first guest I've ever had who's given out their phone number. So I love this. Jeff (43:04): That's it? That's it. You don't, you don't, don't email me. You can LinkedIn me, I suppose, because it's easy to, to find my my LinkedIn. But yeah, it's just drop an Aircall and that will get the message and tell me how to contact you back. Kathleen (43:19): Cool. I think everybody should test that out. That's fantastic. All right. Well, if you're listening and you enjoyed this episode, I would love it if you would head to Apple podcasts or the platform of your choice and leave the podcast, preferably a five star review, but of course, whatever review you think it merits cause that's how other folks find us. And if you know somebody else who's doing amazing inbound marketing work, please tweet me at @workmommywork, because I would love to interview them. That's it for this week. Thank you so much, Jeff. Jeff (43:47): Thank you, Kathleen.

Sheldon speaks with Michelle Tinsley of Yellowbird a one stop shop for EHS services, solutions, and training. She tells me about the origins of the organization, the marketing and mission of the company. GoYellowbird.com is an easy entrance level for anyone wanting to be in the safety consulting business. About Michelle Tinsley: Michelle Tinsley is the Co-Founder and COO of YellowBird. Prior to founding YellowBird Michelle served as CEO of Tinsley Retail Insights- a consulting firm helping retailers drive actionable innovation to compete with digital disruption, which she formed in January 2018. Michelle has been an angel investor in the Arizona Technology Investors since 2013 and also serves on the Board of Directors for QuikTrip. Michelle has served in a variety of roles over a 26-year career at Intel including 18 years in Finance with her last role as the mini “CFO” of what is today's IOT business. She then served 6 years in General Management/strategy roles and 9 months in Sales Leadership. On the personal side, she received her Bachelor's Degrees from the University of Oregon in Marketing & Finance, and an MBA from Arizona State University. She is happily married with two sons, they enjoy hiking as a family on the weekends. About YellowBird: YellowBird is an online marketplace that simply and easily connects Environmental Health and Safety Professionals with businesses on-demand. Our vetting process ensures the deep roster of nationwide professionals are interviewed, background checked, insured, and certified so they are ready to perform when needed. YellowBird uses technology to save companies 25% and match professionals with projects 15X faster than traditional consultants or staffing agencies.

Have you ever known deep in your gut what your dream is, but you aren’t currently living in it? Or maybe you commit to living your dream but don’t even know where to start. If you could sit down and have coffee with someone who turned $1,000 into $15,000 during the pandemic while helping others and working less, then would you? Because today we are doing just that as we listen to how Dr. Omotola Akinsola as she shares all her secrets and how she overcame challenges. But even if you are not looking to open a freelance grant writing biz, and you run a nonprofit, you will also want to catch this as she is going to spill all in how she has also continued to grow a thriving nonprofit after doing a needs assessment. Due to that, her nonprofit has served more than 8,000 students and teachers in Nigeria. This episode is definitely for you if: ✔️ You want to start or grow a nonprofit ✔️ You want to turn leads from being those that ghost you into high paying customers ✔️ You are a parent and need to balance running a business with being home with your kids ✔️ You want to find out how to price and charge clients ✔️ You want to be inspired because you need something positive to listen today (yes, Tola is that amazing!) ✔️ You want a free coupon on Tola's Grant Writing Made Easy for Nonprofit! Check out www.grantwritingandfunding.com/135 Today’s Dr. Akinsola shares behind-the-scenes on: ✔️ How she grew up in poverty in Nigeria and followed her dreams in taking big risks ✔️ How the education strike made her start to do her own personal and professional development ✔️ Her Fab 6 heroes include: Nelson Mandela, Mother Theresa, and her parents ✔️ How she burned all her bridges to do the massive things she wanted to do ✔️ How and why she attended university in the States ✔️ Why and How she did a focus group before launching a nonprofit ✔️ How she opened a nonprofit in Nigeria while being a student in the States ✔️ How her nonprofit in Nigeria has trained more than 8,000s of students and teachers ✔️ When and how she opened her freelance grant writing biz; The Funding Magnet ✔️ How she created a product after talking to 300 nonprofits ✔️ How the Freelance Grant Writing Master Course changed her business and she 15X her investment within a matter of months ✔️ How she has diversified her streams of income ✔️ How she learned how to create passive income ✔️ How she learned her value and how to price ✔️ How a one-hour consultation helped her raise $5,000 for her nonprofit ✔️ How she realized she was wasting her time with dead leads and started getting clients with less drain

I apologize for the audio issues on this one.The original mix was had the audio channels mixed and my best to fix it in post. Hope you still enjoy the content from this one despite the technical issues.So much going on in the world of Marvel Strike Force. This week I am joined by Tony Scungili and we discuss all of the latest happenings including:Beast: How Good? 0:51X-Men Now Raid Viable? 02:44Beast Viable at what power? 05:11X-Marks the Spot Milestones 07:10X-Force Farmable when? 12:16Beast Blitz Results 13:54Emma Milestones Aug 19 16:59Marauders Are How Good? 20:44Symbiote Spider-Man - Where to now? 26:15X-23 added... Thanos removed 29:03Farmable Ironheart Villains 7-9 33:27Viability of Ironheart 37:40Power Armor Counter Marauders? 39:06Invest in Hand? 41:12The King Returns 45:31Black Bolt Bugz 46:54Sinister 6 Rumors 50:02Swarm meta theory 53:052 more Sinister 6? 53:59She-Hulk and Auto-Blitz? 56:42#MarvelStrikeForce #StayHome and Game #WithMe #WeeklyNewsUpdateSee More Tony Scungili at:https://www.youtube.com/channel/UCL0TW4o82JHYWRDHbgFAqFwhttps://www.twitch.tv/tonyscungiliUse the code: Valleyflyin25at https://bit.ly/valleywwn for 25% off your order.Check out my second Channel at:http://bit.ly/2oHqk8EDownload World War Doh now with the link below now that it is live. (it supports the channel)http://bit.ly/valleywwdPlay Dragon Champions. (This link supports the channel)http://bit.ly/VFDragonUse the Creator code: VALLEYGIFTSupport the Channel on Patreon:http://bit.ly/VFPatreonVALLEYFLYIN MERCH:http://bit.ly/VFMerchPlay Marvel Strike Force on your computer with BlueStacks 4:http://bit.ly/VFBlueMY GEAR:Shure SM7B Microphone: https://amzn.to/2P2GC61Sony 4K Camcorder FDRAX33: https://amzn.to/2uWxQ2iElgato Game Capture HD60 Pro: https://amzn.to/3a6oO1oGoXLR Mixer: https://amzn.to/2uVAlSxBlue Yeti USB Microphone (my first mic) https://amzn.to/39K6o6CLogitech Webcam C920 (my first webcam) https://amzn.to/2P44yFXSubscribe to my Channel:http://bit.ly/vfchannelBecome the Best and Strongest Version of Yourself:https://www.youtube.com/c/ProfessionallyStrong?sub_confirmation=1Connect with the community on discord:http://bit.ly/valleyflyinConnect with me on Social Media! https://twitter.com/valleyflyinhttps://www.instagram.com/valleyflyin/https://www.facebook.com/Valleyflyin/My twitch channel is:http://bit.ly/vftwitchSupport the show (http://bit.ly/VFPatreon)

Dee and Corey on this roundtable discussion speak about missing opportunities within the cryptospace, the lack of care for privacy and security by people. Our Guest is CEO Chieh Liu Overbit. US Citizens cannot use the platform, please check your local laws before using this platform.Links:OverbitWebsiteTwitterThe Bitcoin Podcast Network SocialSlackDonate!Discuss

I know I always say that I have a special guest but this time my guest is like...really, really special. I've been wanting him to come on my show for a looong time and YAY! He finally made it! And he is none other than my very best friend, Val Yakovchik. I'm very, very excited for you guys to meet him and jive with him on this episode because we're gonna be talking about the incredible success of his business, MoxieLash. He has a huge vision and such a deep passion for what he does. He also shares how he has built such an amazing, powerful team. MoxieLash is a magnetic eyelash and liner company that he started about 2 years ago. He started the company from nothing— $0… and now it is a multi-million dollar company. He grew it 50X in just 2 years time! Talk about insane rapid growth!

Are your marketing goals lining up with the goals you've set to grow your business overall? Many business owners or executive teams set goals for their online marketing to drive profit to the company. Unfortunately, the current digital marketing landscape makes it difficult to reach digital marketing goals that have a focus on profit: * Generally speaking, digital marketing has increased in competition and the real estate available for paid ads has shrunk (mainly on Google which controls a vast majority of search volume). * This has forced companies to further emphasize customer lifetime value activities (such as email and loyalty programs) to drive business profit. * Instead of driving profit from the first order on paid search, companies now may only break-even on that initial order (some companies even lose money on the first order-on purpose). The solution is to focus less on marketing ROI and focus more on the overall business objectives, like increasing market share: * Revisit the goal every two months to see how email and loyalty channels are impacted by the increase of new customers. * In theory, both of those channels will be driving much higher volumes of sales at extremely profitable levels. Even if profit doesn’t match up exactly, the sales volume will be making a noticeable dent in competitors. * Customers that buy from your website through non-brand search and shopping are customers that were likely going to purchase from a competitor if you didn’t get them. * They didn’t have any brand or site loyalty when making the search. * Over time, investing in non-brand search/shopping more aggressively will also have what we call, The Halo Effect. * Don’t let any changed goal continue for more than two months into the new year without analyzing the data to make sure that it is driving the intended outcome. * Having goals that don’t drive the business in the right direction aren’t necessarily bad, but can have unintended consequences when left unreviewed. LINKS "I Have Bad Goals, You Have Bad Goals, We ALL Have Bad Goals" by Ryan Garrow (https://www.linkedin.com/pulse/i-have-bad-goals-you-we-all-part-1-ryan-garrow/) TRANSCRIPT JON MACDONALD: Ryan, I know you've spent a lot of time communicating with business owners and marketing teams about their goals with online marketing. To put these goals in perspective, we have to discuss overall business goals, and that's to me where things get really interesting, because their current marketing goals are not driving the online business towards an overall business goal. The business or individual usually has set a bad goal and the best time to review those I would think is at the beginning of a new budget year, which is typically the start of a calendar year. Ryan, today let's talk about setting more appropriate goals to online marketing and align that with business objectives. How does that sound? RYAN GARROW: Sounds awesome. It's one of my favorite topics actually. I get into this all year actually. I'll be talking to business owners as they're thinking about becoming a client or working with us. Or even if I'm just out having a beer after a conference, I always love talking about goals. It's been a big part of my life, and how I operate so I'm constantly setting goals, revisiting them, and business strategy and goal setting go so hand in hand that it just becomes a topic I naturally get to probably in almost every conversation with business owners or marketing teams. So often, I find that there are well intentioned people throughout an organization that set what seems to be an appropriate goal for their team, and then they get down the road 6 months to 12 months, and maybe they hit their goal, but it drove the business in a completely different direction then it actually been anticipated. Without all the stops in place, you really revisit that goal and decide, "Is this actually working and are we actually accomplishing what we're trying to accomplish?" It can be very fascinating conversation in that process. I'm excited about this topic for sure. JON: I recognize and maybe our listeners don't know, but you run several online businesses yourself, right? RYAN: Yes, my wife and I have probably more than our fair share [laughs] that we run. JON: I would think one is a fair share so the fact that you have more than that is awesome. That speaks to the fact that you put a lot of what you preach into practice, right? RYAN: Yes, there's actually not a scenario in which I will advise a business owner or marketing team to do something that I'm probably not already doing or I haven't learned from and therefore advise them correctly based on my own misgivings or wasted money. JON: I imagine in your day, you've probably set a bad goal or two. RYAN: The list is ongoing and my wife likes to remind me of those [laughs]. One funny one recently, I was so mad at myself for this one. We were launching a brand and we decided to launch it on Amazon. Partially for the education, but also because I had been built up as a digital marketer to fear Amazon, and that just made me mad that I was scared of Amazon. That's why I go, "Forget it. We're going to launch a brand on Amazon and see what happens. We have to understand the landscape." Our team was deciding to start up an Amazon ads department. I said, "All right, we'll launch on Amazon, you can have my money. I'll set a wonderfully appropriate goal to make sure we hit our objectives." Initially is like, "All right, I'm going to share the upside with this team and we're going to have a profit share." They know my margins because they need to know that to run the digital marketing through Amazon and help create the pages and all that. We had this wonderful goal that every dollar of profit we got from ads, they were going to get, I think it's something around 20% of that dollar, whatever that looked like. I can't remember exactly the goal. My goal as a business owner in launching this business was to dominate the competition. I was not in the game for profit. I want to spend down to break even to get customers, I want to understand the Amazon ecosystem, but my goal really in this is it's an organic fertilizer. I want to take down Monsanto. A pretty lofty goal considering how many billions of dollars they have. JON: Yes, no kidding. RYAN: Profit was secondary to me, it was like, let's get the product in the hands of people. I want to know their feedback as well as saying, "Hey, the more people that get it, the better my opportunities for repeat business, et cetera, et cetera." We get three months down the road, and I'm just frustrated with growth, like, hey, we went up aggressively. When we started the marketing it was exciting. My partners and I were looking at numbers daily. It was actually when the Apple Watch which we all had had the Amazon ping every time you got a sale, which was great. We'd have a glass of wine at the end of the day and our watch would go off and we're like, "Yes, we just got a sale. This is awesome." We were excited, but it flat-line so quick, and three months in I was talking to the team and I was like, there is way more search volume here on Amazon than what we're capturing. I could see our search rank and where we are ranking the competitors and their sales volume based on reviews and all these other metrics we had to look at. We were not moving the needle forward according to my overall business goal of becoming one of the largest houseplant fertilizers in the marketplace. The teams like, "Oh, the numbers are great. Look at we spent $5,000, regenerated 10 $12,000 of profit. You cut us a cheque on the side for $1,000. Isn't this great?" That is not my goal. Profits, not bad. The partners weren't upset about the profit, but the flat-line growth had to do with the fact that our marketing team that was pushing the levers, and pulling levers on the Amazon ads weren't actually able to accomplish my overall goal of market share and getting sales and new users because they were being conservative to protect that margin, which was their goal. I had to go back to the team and like, "Okay, I like the fact that we're able to pay you because you generate a profit. You nailed the goal. Awesome job. High fives all around, but as a business owner, I have to now change the goal because I don't really care about profit. I care about sales." We adjusted the goal to get on to percent of overall revenue, as long as we're not losing money. I said, "If there's a dollar in profit, I'm still paying you and I'll technically lose money as a brand, but that's the goal I want is aggressive sales growth, regardless of dollar profit from marketing, because that initial orders when I'm getting on Amazon, and we had some brand campaigns set up so we can avoid brand non brand stuff. It turns out, we started growing again, once we adjusted that goal and better aligned with my overall business vision, but that was frustrating for me, but it's also an example of how easy it is to get going on the wrong goal just because good intentions are not. I set a goal that just wasn't appropriate. JON: I think that aligns with the current digital marketing landscape, which has had a major shift over the last few years. Would you agree with that? RYAN: For sure. It's constantly changing. I think one of the reasons I still have a job in the digital marketing spaces is because it's constantly changing and the landscape is constantly in flux. Google, where the largest percentage of spend many times is for a company. In the last couple of years, we've gone from 11 text ads down to 7, and there's more companies competing. You can see you compressed the amount of available ad space, and then increased number of advertisers, logic dictates what's going to happen when that does, there's just an increase in cost per click and a real shift. Maybe five, six years ago, a lot of our e commerce clients would have said, "Set a goal around profit, and I need to get profit from ads because it's available." Now profit from that first ad isn't necessarily there for every company. In fact, many industries, it's you're losing money, no matter what happens on Google ads, or Microsoft ads, but you're moving the focus from that initial sale and what are you getting from that sale to, What's the lifetime value am I getting from that? And so it's extending out that return. We started doing this actually funny enough, probably about four or five years ago, with a company called Harry and David, where they did the math and actually understood how much money they should be losing on that first order to maximize their long term lifetime customer value, and how many companies they could get and how much market share could they capture. It was a real fascinating study, but we're finding that to be more than norm now than shooting for a 10X return on ads spend when your margin is 50%. JON: Yes, so they're basically looking to break even on that initial order. RYAN: A lot of companies should whether or not they are or not. My advice to a lot of companies is that first what we would considering a non brand acquisition, so somebody searching for your product or service and not your brand. That ordered in a perfect world right now should probably not have profit, it should be right about break-even and then having some lifetime value, being able to email them and bring them back into the brand through the same product again, another service, another product, having that future business coming in with your profit actually comes from. JON: Yes, because the cost of that second sale is so much cheaper. RYAN: Yes, and the more customers you can acquire on a non brand search, the less customers your competitors have, because that person is searching for product A unattached to a brand at this point. They're going to buy from somebody, it might as well be you because now you have that customer data, and that ends up becoming one of the most important things to a brand, regardless of whether you're a retailer or a brand. It's that customer data and knowing something about them that maybe your competitor doesn't know. JON: Is it safe to say that the number of levers that have impacted digital marketing return has just magnified tremendously over the past few years and maybe that's causing confusion with the goals? RYAN: I think so. I think you also have a lot of marketing teams and business owners that have goals that they have them and they don't necessarily know why. They've had them for years and it comes across to companies big and small that either their goal is, "We just take last year's numbers and add 10, 15% whatever we think the market's going to do and that's our goal." Or, "Hey, we have this profit goal from paid search and we look at it as a profit center and we always have, therefore why would we change that?" What I'm seeing from a broad stroke high level is most of those companies looking at profit goals from their marketing are shrinking as much for what their spend could be or what they actual new customers coming through that channel could be or it's causing them to focus more on just brand search in their paid channels, which has meaning they're capturing the same customers over and over and over again and are not actually growing their database. JON: Step one is to understand and acknowledge that we've had bad goals, right? Step two is to fix those goals and make sure that we've got marketing in alignment. I think we can all agree, at least in some part, we've all had bad goals. You had a great example of a bad goal earlier on and now that we've all agreed on that, let's talk about how we can fix those. Can you walk us through maybe an example conversation you've had with clients who have had bad goals and how you start to correct those? RYAN: One actually comes to mind. It's in the auto parts space. Generally speaking the margins are not extremely high. This particular brand though manufacturers and goes direct to consumer and so their margins are higher than most. In fact their margins I think are just below 50% but they're fairly large organization online. I think they are doing north of 50 million or so per year through their website. We took it over from another agency and magnified their sales phenomenally. I think they spent 1% last year over year, one of the months we looked at, before I was talking goals with them, spent 1% less and had 50% more revenue and their overall profit because they track profit outside of that for their marketing team, was that 57% on marketing even including agency fees because I think that was about a wash agency-to-agency. High level numbers looks phenomenal. They are really printing a lot of money on their paid search and they were beside themselves excited. The marketing team was in a great spot. They were super happy and one of our better references in the space. As we got into the numbers and started talking about overall business goals and what they could or should be doing, it became apparent that their marketing team had an incentive to create profit from paid search ads, which is one of the reasons they were so excited to be working with us at Logical Position because profit from paid search ads was up 57% and obviously their incentive was looking fairly solid. Diving into the numbers. They are a $50 million auto parts company that's part of a huge market. 50 million is one of the probably top five players in their specific segment, but it could be massive. They could probably be doing 100, 150 million a year online rather quickly, but they're being held back by some of their goals internally. Analyzing analytics and Google ads together uncovered some things where they only had about 20% of the impression share in shopping on some of their non-brand queries. Not that impression shares and end all be all because it can be manipulated within shopping to show almost whatever you want. This was fairly clean data that we knew that the market was fairly big for what they were doing and so despite their numbers being great, I had to talk to the CFO and talk to them about overall business goals and their goal is really become a big player and they do want to hit that 100, 150 million revenue number online and I had to talk to them about, "Okay, well, your marketing team is getting a 14X, spend a dollar, get $14 in revenue on non-brand terms," which is phenomenal in the auto space, especially in a place as competitive as theirs. There was a lot of room to run even with profit in the space and I put some numbers in front of them. I said, "Right now you're using a 15X as a barometer of success in non-brand search. What if you were able to say lower that goal to a 4X. You spend a dollar to get $4 in revenue, still technically profitable. What would that do to your spend to your overall sales to your new customers? Let's just play this out and see what happens?" It basically said, "If you tripled your budget on non-brand terms and we're talking about a six- figure budget so it's not inconsequential on a monthly basis, you are still able to get the same amount of end profit to the organization as you had before, but you were able to acquire a vast amount of new users. If you're manufacturing your fulfillment, all these things can keep pace with that. You should be pushing for a much lower return on ad spend on your non brand goals to take that market share," because they were covering such a small-- It was almost like the tip of the iceberg and they were being successful. There's no scenario in which they weren't happy, but the magnitude that they could move below that waterline and capture a massive amount of market share from competitors was for sure there and that's not the case with every company we look at or talk to. Some of them have really maximized their acquisition ability on non-brand terms, but most companies out there listening to this podcast, there for sure is the ability to push more aggressively. John: Let's talk about the different levers then that are involved in that equation. I heard you say that they got a few of those wrong and had to go back and correct them or that it's limiting them. Can you tell us about a handful of these levers that everyone should be considering when they're setting goals? RYAN: First you have to separate out brand and non-brand. People searching for your brand and your brand plus product or brand plus service, those are your earned customers. You've already done the work either in digital marketing or branding offline or social media. Those people are actually searching for you. That group of people searching, you're not going to be able to necessarily set a goal that you can stick to around that because it's going to depend on what are your competitors doing? What does the landscape look like on Google based on your brand? If you're Kleenex, your brand searches a little nebulous space on are they looking for you or are they looking for just your product because you've been branded so well for that particular product separating that out. You have to have very clean data in your account to say, that's one piece of the account that's just going to-- we want to maximize our coverage and that's really your goal there. Acquisition goals in the page search realm or digital marketing realm are around new customers to your brand. We call them new to file customers. They're new to file a new in your CRM, new in your email database. That's really where you have a lever to push and pull for your acquisition of new customers. That's where you take into account what are your margins? What’s your lifetime value? Those are numbers the brand has to be able to at least have a good understanding of margins fairly easy to capture that but usually we'll start with just a broad stroke. What's your average margin? If it's going to range between 40 and 50 depending on the product line they're buying, but to meet in the middle right now at least to start with goal setting at 45, great let's figure out your break-even is and then what's your lifetime value? How often do they come back and rebuy or how often should they? And most companies don't know this piece. This is where they're guessing and revisiting goals comes into play because you might not have a successful email campaign currently and you're going to start it right away and you're going to make an estimate that our product has a life span of six months, so we expect to be able to get in front of these people again in six months. Great, let's figure that then. How many customers should we be acquiring to get this test going? Some companies and actually I would say most companies don't start with the goal of losing money to acquire customers. Just break-even and figure out how hard can we push? This makes people really nervous by the way [chuckles]. JON: I can only imagine, especially that CFO, you always have to talk to. RYAN: Oh yes, the CFO and in my world the CFO is my wife [laughs]. I like if I could spend a 100 grand tomorrow on digital marketing and get 100,000 profit, that'd be great. That makes some CFO, like my wife, very nervous to see, oh, the potential to spend $100,000 tomorrow is there. What if we only brought in $80,000 of revenue or profit? That would be concerning to have the family at a deficit of 20 grand in one day. The wonderful thing about digital marketing, specifically, we'll focus on Google right now, for the purposes of this conversation, money comes back into the brand almost as quick as you're putting it out and depending on how Google is billing you, whether it's net 30 or whether it's every $500 and how quickly your merchant processor is bringing your payments into your bank account. Generally speaking, it's a very quick wash on that. Money goes out, money comes back in and because you can see in Google ads and fairly close to real time what sales are coming in, there's very little risk to the cash flow of the business. That's where most CFOs start coming at me within the cash flow like "Oh, we've got a byproduct. We've got to do all these other things." Yes, you have to do that but if money's coming back in as quick, in theory, it's not causing any issues. There can be issues with having the product in stock. If you are a manufacturer, do you have the bandwidth to create that volume? Do you have the ability to fulfill that? There's a lot of other questions that come into that based on what we think the volume could be. As you're going into this, the threshold may not be how much can you spend, but it could be how much can we produce, sell, et cetera, et cetera. Data considerations within the space. JON: Ryan, one thing I've heard you talk a lot about between conversations with the clients that we jointly work with is something called the halo effect, right? Over time if these brands are investing in that non-branded search or shopping more aggressively, they'll have that halo effect. Can you talk to that a little bit? RYAN: Yes. You're going to set a goal and for most of you listening, start with a goal around breaking-even on non-brand. That needs to be on search and shopping but shopping is the fun one on Google. That's where if you control your search terms well enough and this one isn't necessarily easy to control because shopping is not set up with keywords. It does take some manipulation of the campaigns and structure and hierarchy and negative keywords, all of that. Let's assume you have that together pushing aggressively in non-brand shopping. I'm staring at my computer screens now. Let's just say you're selling computer screens down to break-even by marketing aggressively and shopping and pushing for extra units there. Most people that go to Google Shopping, actually two things. They buy something different. What you're pushing and shopping as far as the click, over 50% of the time they're going to buy something entirely different. That's where it does become important to monitor what they're buying because if your margins are different, it can be problematic, but they also convert often through other channels. I personally, when I shop on Google Shopping, when I click it, I buy it. I don't do a tremendous amount of research or I've done it beforehand by the time I'm looking on Google Shopping, I click, I buy, there's not a huge attribution funnel for my personal purchases. It's unique for me when I look in the data and actually see that Google Shopping actually opens more sales than it actually closes. If you're clicking on computer screens on Google Shopping, on average, you're going to come back and buy through a different channel. If you're looking at Google analytics, you can see a city conversions. You're going to see that the halo effect of investing in Google Shopping on non-brand terms, your organic traffic generally will increase. Your email, will generally increase, your direct traffic, your referrals, your social media. All of these channels will be impacted by Google Shopping. It's fascinating to see the impact that Google Shopping can have across channel and it generally doesn't get the credit that it's due. JON: Do you mean the organic and direct traffic and these other brand channels are all going to have noticeable revenue increases as well? RYAN: They should. Again, it's not in a vacuum where it's perfect for every brand across the world, but generally speaking do it for three months and look at the numbers and you should see an increase. Now if you're doing SEO as well, you would expect organic to continue to increase as well, but using the Google analytics assisted conversions, you should be able to see where Google Shopping is having an impact and you can actually get down into conversion paths and all that fun data to tell you what is being impacted the most by your extra investment in Google Shopping. In fact, just had a conversation with the CFO, one of our clients a few days ago and they've been investing in non-brand shopping at a lower return on ad spend than they normally would because they've been seeing this halo effect. They've measured it and said, "Hey, we actually aren't there." It's a very competitive space where there's not a lot of profit, if any to be had in the digital marketing space because of the competition but for them they realized, "Hey, we've got this extra data showing that organic traffic is having an uptick and so is email and direct traffic based on what analytics is telling us about our investment in shopping. Therefore we can go down a little bit below break-even because of that halo effect and allows them to get a little more aggressive because they do have a pretty strong lifetime value where people are coming back into the brand after their first acquisition. JON: I heard you say, Ryan, a little bit about how often you should be looking at this data. How often do you feel people should be reviewing that data and then perhaps even revisiting their goals? RYAN: I'm probably a little more odd in that I'm always looking at data constantly in there and you want to be aware of it. You can also get caught in making knee jerk reactions too quickly. I caution most marketing teams or business owners to go in there daily and look at the data and want to make changes. You have to let the experts in marketing do their thing. I like to revisit goals quarterly. For my businesses, I want to say, "All right, I was shooting for this goal quarterly. Let's look at what happened and do I need to pivot the goal, adjust the goal based on what my business is trying to accomplish?" Like I did with organic fertilizer. I did revisit the goal quarterly and thankfully a day because I was able to adjust and make it a better goal to help me drive the business where I want it to go. In marketing, we always have the best intentions and the best hypothesis is going in and saying, "If we do this, we believe this is going to happen." There's always something that's going to go wrong. Always. You may not completely miss the goal. We may go in with one hypothesis saying, "Oh, there's this much search volume on this term, let's go get it and then there's more or less than, so we have to pivot a goal", and that's really where some experts can be valuable on your marketing team and seeing that because knowing that it's going to be different than what you expect, being able to pivot and adjust on the fly is very important for the minutia of working on account in the paid search realm. The marketing teams in the account constantly look at the data and make adjustments to help the account get to the goal and then higher level, I would be looking at your goals quarterly to see those goals are appropriate and they're heading in the direction that you really wanted them to go. JON: Who do you recommend is involved in that conversation then? Because I've heard you mentioned the CFO a few times and I've heard you mention the marketing teams and of course the marketing experts that they might be working with to help them drive traffic. Who all do you think should be involved in those goal setting conversations on a quarterly basis? RYAN: To a degree I say less is more. I don't like meetings in general. More people generally cause meetings to go longer. I like to keep it small. Depending on the size of your organization, you may not have a large marketing team, you may not have a CFO. Its business owner and marketing team. If there is a CFO in the organization, I highly recommend they're involved in the goal because they're going to have a general overview of what's going on in the organization and maybe the sales volume is not sustainable based on inventory levels or manufacturing capabilities or the ability to ship and distribute. The CFO should have some insight on that. I for sure think a CFO should be involved also from just a cash perspective. You need somebody that understands the digital marketing deep enough to be able to talk strategically, but also not the person actually pushing all the buttons necessarily and then the person leading marketing overall should probably be involved. JON: Just like all goals, there's value in discussing those goals with experts though, right? Would you suggest that they have a third party reviewed these goals as well? RYAN: I would probably bring a third party in, maybe not necessarily quarterly, but at least annually to look at your goals. Maybe biannually, somebody that you trust just to have an unobstructed view of what you could or should be doing. Audit of Google's a place where you're spending a lot of your money, maybe have an audit at least once a year. If you're working with Logical Position, I don't dissuade somebody from having an audit done by somebody just to see-- to help keep them accountable. Accountability is not a bad thing. You want to make sure that you as a business owner or head of marketing are really getting what you're paying for or that your goals are appropriate and driving the business in the direction that you need it to be going. JON: You're not missing those potential pitfalls of that goal, right? RYAN: Yes, there are pitfalls of all kinds of goals that if you're expecting lifetime value, but your email program is not generating it, maybe you can't be shooting for break-even on the first order because you need some of that profit to cover a retail store that maybe isn't as profitable as it should be. There's a lot of variables to every business on the planet that one size doesn't fit all as far as a digital marketing goal, but you can use guidelines, regard rails in place to help formulate the most appropriate goal. JON: Ryan, this has been an amazing topic. I know I can't wait to start refining some of my own goals here at The Good. Anything else you wanted to add to this conversation? RYAN: I think just the most important thing is just make sure you're having fun. I see too many business owners and marketing teams getting into the minutia of goal setting or digital marketing and that just becomes not fun and that's really why a lot of people are in business in the first place. Yes, it's a job. It pays the bills, but if diving into the details is not fun, find a way to make it more enjoyable. Enjoy the process of setting goals, analyzing them and really find ways to win. It should be fun talking to your goals. It should be fun talking to business strategy of how is your brand going to win in 2020 and in this new decade? The potential right now for every brand is huge. You've got a new decade to look at, have fun with it, set some goals, be aggressive, conservative goals aren't nearly as fun to accomplish as aggressive, big pioneer sky goals. JON: I would say most people would think that looking at numbers can't be fun, but you know what? If those numbers are going up into the right and they're trending positive and you've set the right goals that are helping you achieve success and revenue and profit, then things get a lot more fun, right? RYAN: They do and I like setting goals to like, "Hey, there's a bottle of champagne in place when we hit this micro-goal on the way to our big goal." JON: I love it. Most people listening probably don't know that Ryan lives out in Sherwood, Oregon which is in the heart of Oregon Pinot, so I'm surprised you used champagne instead of a bottle of fine Pinot Noir but we'll pop it either way and enjoy. [chuckles] All right, Ryan. Well, this has been a wonderful conversation. I can't wait to set my goals as I mentioned, and hopefully everyone else is going to do the same for a successful 2020 and decade. We'll chat soon. RYAN: Yes, and if anybody really out there wants to talk goals, reach out. I mean, it's fun. Jon and I do this constantly for brands all over the planet. For me-- I'm sure for you as well, Jon, it's just it's fun. Reach out because there's conversations-- Even if you're not working with us, I just enjoy the process and talking through and helping companies align their goals. JON: Great. Well, we'll look forward to hearing from everybody. Thanks, Ryan. RYAN: Thanks, Jon.

We have sold over 120 businesses here at Quiet Light but this is the first time we've employed the term text list. Does texting make your business blow up? The young entrepreneur we are talking with today is at the forefront of mobile marketing with his company, Conversmart. When done right, mobile marketing gives customers using smartphones personalized information so that they can get what they need exactly when they need it. SMS subscriptions have begun to bypass email subscriptions with their elevated engagement and conversion rates. Arri Bagah was a computer science major who learned coding to make money as a side hustle in college. After college, he got into messenger marketing with Facebook messenger at an ad agency. He started Conversmart and began to explore looking outside traditional marketing channels for his clients. Arris has quickly become an expert in the mobile messaging space, helping his customers generate millions in additional revenue. Episode Highlights: The difference between message marketing and email marketing by numbers. The advantages of message marketing. How the tool allows for easy customer opt-in. Specific examples of the client conversion rates. Growth opportunities for potential buyers. Categories or spaces where message marketing works best. Ways to collect subscribers. Average return on ad spend. Messaging frequency of a successful text messaging campaign. Costs to get started in message marketing. The ins and outs of opt-in compliance. Advice for all types of eCommerce businesses looking to use message marketing. Transcription: Mark: Joe recently you asked me to make a change to our site; a pretty simple change. And that was to give some of our buyers, the people that want to know when we release a new listing and put it back up a little bit, anyone that's out there wanting to buy they want to know when we release a new listing and they want to know first, right? Everyone wants to be first in line for that. So you made a suggestion which we're going to implement here in the coming months which is to add text messaging; SMS alerts when we release a new listing. And I know this didn't just come from you sitting around and saying hey… Joe: Yes it did. I come up with all these great ideas in my head. I don't get any help from anybody else; just a clarification. Mark: You know I'm not sure I want to; okay fine, this was 100% your idea based on somebody that you talked to on the podcast. Joe: Alright, that's true. Mark: Alright who did you talk to and why are we talking about SMS texting? It sounds invasive to me. It sounds like something I wouldn't necessarily want but the data doesn't really agree with me at all as it often doesn't. Joe: Yeah, it doesn't agree with you at all or me. Talk to teenagers this is what they do. And actually, they don't even text now it's just a snap. But in Seattle… Mark: You have to get on the TikTok train, that's where it is now; Tiktok. Joe: Actually that's true. Mark: Yeah so there you go. Joe: I'm hearing about that as well. You have a teenage girl so you know. Should we be talking about our kids? No, they don't want to hear about our kids. Mark: So we talk about my kids will be on here forever. And like it's two minutes each that's like 15 minutes. Alright, SMS text messaging let's get back on that. Joe: I was at a Blue Ribbon Mastermind in Seattle with Brad and Chris and this young kid gets up on stage and he presents on SMS text messaging and how it impacts engagement with customers and he starts talking about 98% open rates and much, much higher conversion rates. And the average order value in all of this stuff and somebody we know, somebody we've sold a business to engaged with him afterwards and hired him afterwards and his business has blown up. I don't want to give his name because people want to talk to him and we keep referring people to him and he's just trying to make a living and people want to talk to him about how he's doing it. So I'm not going to give his name but his business has absolutely blown up. So I ended up connecting with Arri; Arri Bagah, he's a kid guys. Yeah, he's a kid to me. I got gray on my chin. He's like 24 or 25 years old but he's at the forefront of the next evolution of e-mail marketing which is SMS marketing. It's capturing mobile phone numbers, doing specific marketing directly to that mobile number, and it's amazing. When you're online shopping now; this is how he describes it now, if you're online shopping on your mobile phone and someone says subscribe and you click on it and it's the old school way to subscribe it's your email address and then you've got to go confirm in your inbox and then all these multiple steps. Now with SMS and if it's done right and you subscribe you can confirm it right there on your phone and then you get that coupon code right there on your phone and then you could place the order right there on your phone. It's like so quick; 15 seconds versus multiple steps in multiple places. So there is a little bit of that and a whole lot of you want to help your customers, you want to get good information in front of them. They want information to get to them in a way in which they live now which is on their mobile devices SMS is the way to go. You don't have to check your e-mail. It just pops up. There's a blue dot. I'm looking at my phone right now. There's a blue dot on my phone right now. I think it's probably from you Mark. Somebody texted me and if I want to make it go away I have to click it. I have to do that. Same with Messenger and Facebook; it shows up on my phone. I could get rid of it. So the engagement is much higher, conversion rate is much higher; gosh if I could just give a statistic here. He gave me something like a 25 time ROAS, return on ad spend. So if you spend a dollar you're getting $25 back. That's amazing. I think they guarantee a 15-time ROAS. It's incredible. That's all I have to say about it. Mark: That's amazing. I think the emphasis here because we; let's bring this back to what we talk about on this podcast all the time, we're talking about buying and selling internet-based businesses and for somebody buying we're looking at how can we grow what we're acquiring here. And look we know Facebook we know Google but let's face it Mark Zuckerberg has gotten greedy. It's really, really difficult to make Facebook pay well. And if you had a 25 ROAS on Facebook you'd be selling a course next because that's what people do. You're usually happy if you have that 3 ROAS on Facebook. Google is the same sort of thing. And I think it's important for us to look outside of what we think are the most profitable marketing channels. Look all the data does actually point the same direction. The most profitable marketing channels are the ones that you own; email and email we know is cluttered so SMS text makes a lot of sense if you have permission to be able to send SMS texting because no one else is doing it. So it's going to be a really great channel. I'm excited to listen to this because you asked me to add this as an option. I'd like to hear from buyers as well would you want to have text alerts when we release a new list and I think it's a great idea to do. Obviously, it would be opt-in only but it would be a great way to be right at the forefront of that. I'm excited to listen to this and also learn how to implement this as a system within Quiet Light Brokerage. It's fantastic. Joe: Yeah. You just said opt-in only; you can opt-in, you can opt-out. All of that is right there. So you just invited all of the buyers in the audience to reach out to you and let you know so why don't you give out your cell number so you can have them all text you and say yeah man implement this. Mark: Yeah. Joe: No, don't do that. Mark: Or just e-mail me, Mark@QuietLightBrokerage.com and then when I reply they'll have my cell phone number because it's right there at the signature. Joe: I want you all to harass Mark and stay on top of him on this one because I think it's going to be a game-changer for you the buyers to be notified on your phone that there's a new listing that's launching. Right now we're launching one in four hours. Wouldn't you love to be notified two hours in advance of the e-mail launch? It would be great. I think it's a great service that we can do for you and I think it's a great service that all the e-commerce SAS content owners can do out there for their audience as well. So let's stop talking and go to it. Here we go. Joe: Hey folks Joe Valley here from Quiet Light Brokerage and today we're going to talk about something I'm pretty clueless on which is text marketing, SMS marketing, we've got an expert in the area. I met him at Blue Ribbon Mastermind one Ezra Firestone's Mastermind groups. His name is Arri Bagah. Ari welcome to the Quiet Light Podcast. Arri: Thanks so much for having me, Joe. Joe: I'm so glad you're here and I'm going to call out where you are actually because Ramone Van Miller has been on the podcast as well. He's a good friend of Quiet Light. We're actually out filming in California now telling his story and you're sitting in his kitchen because you're working with him on one of his businesses, correct? Arri: Yeah. That's exactly why I'm here. Joe: So folks those that actually go to the YouTube page and get to see this, you'll get to see a Ramone's kitchen in the background; at least his guest house at the very least. Alright, Arri tell us about what the heck is text message marketing and tell us a little bit about yourself and how you got into it. Arri: So I went to Roosevelt University in downtown Chicago for computer science and before I started I met a friend who had like a really nice apartment in downtown Chicago and I just asked hey how did you get that apartment? And then he was like hey I code and build websites. I was like cool I want that apartment. That's how he got this and that's probably what I should do too; to code web sites for people and make money. So fast forward I learned how to code throughout like the first semester. And then it will be like do a lot of the homework just like to learn how to do it myself. And then I decided if I can learn how to code myself then I can just like keep doing it. And that's where like my entrepreneurship journey started. I built a couple of web sites and then got into Facebook marketing. So I decided to move to LA. I got a job at an agency and before that's when I got into Messenger marketing which is a way for brands to leverage Facebook Messenger to market. So at Facebook Messenger marketing, we're seeing really good results. And at this agency, I was running Messenger marketing for like 15 different e-commerce brands at once and it was pretty, pretty crazy. I learned a lot. I got a lot of experience doing it. And I decided to do it for myself. And that's when I left that agency and started Conversmart. And we've grown pretty much since and then got into text messaging this year. And I'm super excited about text messaging because it's a whole different way for brands to be able to reach their customers. It's more direct. And a lot of the brands that we work with have seen really great results. So that's kind of like how everything started. Joe: So we've had you know guys like Mike Jackness who we're friends with, I sold one of Mike's businesses for him. He's an expert in e-commerce space. He runs EcomCrew. He talks all around the world on e-mail marketing with Klaviyo. Talk to; for those that are new to the space and text message marketing, talk to us about the difference in terms of the open rates and conversion rates and how you're able to reach people and things of that nature. Arri: Yeah that's a great question. I think email marketing is great. It still works. Billions of dollars generated each year through email. But the problem with email is that everybody is doing it. Especially with this season; the Black Friday holiday season, people are sending like 3 to 5 emails per day so as you can see the open rates and performance just completely drops when everybody is sending that much volume in emails. So the difference is that with text there are not a lot of people doing it. And if people are; people are super-specific to like which text or which brands they subscribe to so there's not a lot of competition when you're able to reach that customer directly. And one of the things that we've seen is that if you look at the traffic split for your e-commerce store the majority of the traffic is probably mobile already. So if somebody is like on their cell phone browsing your web site and you want to get them on your list right now brands have pop-ups and really if you give somebody a coupon and they have to leave your web site and go to their email check that email, get that coupon and hopefully come back to site and you can see how many distractions there are in the e-mail inbox. Joe: True. Arri: So there is friction right there already. Whereas with text you get that customer, they're already browsing on your mobile, you get them to opt-in through text, you send them a text, they get the coupon, they click and they're right back to your site. So it's a more direct way to reach customers exactly where they are. And really what we found is that we're not asking people to stop doing email marketing, we just want people to supplement the email marketing with text. Because with text you get 99% open rates, 10 to 20% click-through rates and usually double or triple the conversion rate over convert to like email. I'm working with Ramone like you mentioned on his brands. Really like he was telling me hey like our texts always like performs four times better than our emails let's do more text. So he's sending more text messages now which is something that we help with. We can talk more about what type of content people like. So we come up with really good content that people like and we're able to send it directly to them. They come back to site. They make [inaudible 00:13:29.5] just so that's like I think the big difference between email whereas email has gotten really overused and then text is just like this new channel that allows people to reach their customers directly. Joe: Let's talk about some of the steps that someone would take if they were going to move into text message marketing. With emails there's opt-in and unsubscribe and things of that nature, what's the equivalent of that with text message marketing? Arri: Yeah, so you can't talk text marketing without compliance. So with text messaging, we have to get people to double opt-in. I think the reason why people have these misconceptions about text messaging is because they've probably subscribed to a list before and people are just like spamming them. Or they didn't even subscribe and then they got messages. So one of the things that we do today is that we make sure that people are double opting in and that's one of the reasons why we see these high open rates and click-through rates because people are actually expecting you to text them rather than somebody is going through like a form and then you get their phone number and by surprise they receive a text and they're like why is this brand or business texting me. So we make sure that people are consenting to receiving those texts and that's the reason why we see really good results with it because people are now expecting you to go. Joe: So it starts with the double opt-in just like e-mail and you're capturing then those customers where currently either on someone's website on a laptop, PC, Mac, or whatever it might be or on the mobile device where you've got that pop up asking them to enter their phone number I assume obviously to get a discount or a coupon or to get information in the future. I see pop-ups all day long when I'm on websites. That's what it would be on the mobile phone or mobile device when you're asking for a phone number is that right? Arri: Yes. So basically we mostly only do it on mobile and the experience is really great because we don't even have people typing in their phone number. All they do is they tap the pop up twice and it opens up they tap to pop up the first time it opens up their messaging app they send the message and they get opt-in and we get the phone number through that. That is all powered by our platform partner called Pop Script. So yeah you know… Joe: It sounds like a breeze. Arri: Yeah like when you ask someone to put in their e-mail for a discount a lot of people put in their fake emails and especially with phone number you can expect people to put in like 222 and then whatever to get that discount, right? Now we've bypassed that by getting them to like actually send a text. So that's another compliance step that makes sure that your brand is fully compliant. So they send a text, they get opted in, and that's when they get that welcome message and get opted into the automated flow, abandon cart, and all those different things. So that's kind of like how it's set up. Joe: Okay. So can you talk to us about specific examples where you've had a client that's just been doing e-mail marketing and they brought you on board and what the change was in terms of their open rate, their conversion rate, their total revenues, and things of that nature so people listening either as current owners of online businesses or potentially buyers of online businesses and looking at growth opportunities as a buyer as well. Can you help out with an example or two? Arri: Sure. Yeah, we have a lot of examples. So one of the things that I wanted to mention is that your e-mail list is an asset and your text list is also an asset. And those are people that you can reach out to get them to make a purchase even after the rising cost of Facebook ads and all these different things. These are people that you can reach out to because you own that customer list. So if you're buying a business and they have a text list it's a really great asset to own. Joe: I got to tell you I've sold 120 businesses in the last 7 years and I don't think I've ever asked the question do you have a text list nor has anyone ever said well Joe you're asking about the e-mail list what about my text list? So it's rare. I assume it's coming in the future and that's why I've got you on today. But is the text list usually the equivalent of any e-mail list; smaller, larger, how big are they? Arri: You can have like large text lists and they usually work way more than your email list just because of the difference in the performance like being able to reach someone directly. So a few examples I think I've been like working with Ramone like you mentioned like when we started working together they were doing a lot of emails. So everybody that we work with it's always hesitant. It's like you know what I've never signed up to receive texts from a business. I don't see why anybody else in the world would want to receive texts from a business. So this is one of the things that we get all the time. And one of the things that we say is that you're not your customer. Like your customer doesn't live the same way. There are people out there who are looking to get like deals sent directly to them so they can save money. And there are all kinds of people out there who are willing to receive texts and most customers are and we have data to prove it. So that's the first thing. And then when we started doing the text messaging, when we launched our promotions and stuff like that we saw that text was performing four times better than e-mail. So we started to like send more text messages. Joe: In revenue what we got four times more revenue than email? Arri: Yeah. Joe: Do the math on that. People if you're listening and you have an e-mail campaign gosh Mike Jackness that's; ColorIt was huge on the e-mail campaigns, text messaging four times the revenue. That's crazy. Crazy good and it's time that we sort of adopted text messaging. I know that it's hard to ignore when it comes through because if you want that blue or green or whatever color of dot you have on your phone when a text comes through if you want it to go away you have to open the text. Arri: Yeah. And the crazy part is that looking at the millennial group like over I think it was 80% or so opened that text within 90 seconds. I think it was something like that. And yeah people don't always open every text they receive. So that's one of the great things about this. So we send our texts even for this Halloween campaign and things that we just launched every single text that we sent we saw well above 10 or 15% or so click through rates and the conversion rate was at least like 6% or so. And with text like you mentioned people open it and then they want to take to action, right? It's very short. And one of the things that we do is that we add images and GIFs. We design all these custom-built before; our design team does all that stuff. And I think that's one of the biggest value propositions is that we do the creative for the text so that it's not like somebody is just receiving a text from you they're also receiving like engaging content. So we design these GIFs and we improve the conversion rate. So every time we send like a GIF and text compared to just sending text we see twice the conversion rate when we add the engaging GIF. So those are some of the designs that we do. Joe: So for all non-millennials out there the proper pronunciation is GIF, it's not JIF clearly. That's an ongoing joke in my house. Sorry, I'm sharing a joke, people. So it's a visual aspect to it, it's just not content, they can see the images which is proven to bring more emotions to the surface and obviously convert higher. Are there any sort of categories or spaces in terms of products; e-commerce where it works better than others or certain things that you've tried and it just wouldn't work. You know Quiet Light Brokerage we've got a list of; you and I talked about this, we've got people that want to be notified and get notified when we launch new listings. I would think that text message marketing would work brilliantly for them because they'd get instantly notified instead of having to check their email. In Ramone's space, in his category, it works obviously brilliantly. Are there any spaces where you find that; I'm sure there are people that are listening and going oh yeah but I run a such and such type of business, it wouldn't work for mine? Is there anything that; is there truth to that, any that you can think of, or some categories that work better than others? Arri: That's a great question. I think the reason why people ask that is that they probably think that their customer is different than like everybody else. And the answer to that is as a business all you're doing is providing a solution to a problem to a specific group of people. And if your product works and if you have happy customers those people would want to hear from you and that's the reason why I say text works for like any space. I don't think there's any sort of brand that we work with that we saw okay their customer is not responding to text. And the reason is like I said you're solving a problem for these people and these people want to hear from you. So every single time it doesn't matter what space you're in or what product you promoted. It has always worked for their target audience. Joe: Okay, so we've talked about how to capture more phone numbers on the mobile devices, how to reach them, what the conversion rate is, usually four times the amount of revenue in e-mail marketing, and the fact that it works for every category in your opinion. What about A-cost or return on ad spend or average cost per order, how does that compare to e-mail marketing or if you're familiar with the FDA space things of that nature, do you have a sense in terms of whether it cost less or more in terms of cost per order service text marketing? Arri: Yeah, that's a good question but I wanted to add on to the ways that we collect subscribers real quick. One of the things that we've been doing recently is actually like leveraging Facebook and Instagram ads; lead ads to get more phone numbers. So when we run these text campaigns we realize text is performing way better so why don't we supercharge our text list. So we started running Facebook ads to get people to opt into just text directly through Facebook and then they're able to get on your text list so you can put them through nurturing flows. This was one of the performance methods that we've been using. Going back to your question which I completely forgot. Joe: No, I love where you just went. I wrote my question down so I can look down and ask it again. But you're talking about what would be in e-mail flow that Mike Jackness has always talked about with Klaviyo. You're doing the same thing with text message marketing. Arri: Yeah. Joe: What did you call it; what was that flow you called it just now? In terms of like okay everybody, listening can remember but you and I can't; skip it. It's the flow of nurturing, right? Arri: Yeah. Joe: How you're going to nurture that customer along and help them, help them, help them, and then give them something that they could take action on. I was asking about average cost per order or return on ad spend; what are you seeing there? Arri: Yeah the average return that we see for the plan that we work with is a 25, or the minimum return is 25X and usually for brands that we work with… Joe: Cut it down, 25X? Arri: Yeah. Joe: So I spend $10 and I produce $250; is that right? Arri: Yeah. Joe: So I did that really good math. I spend a dollar and I get 25 back. That's easier math for you and me. Really 25 times? Arri: Yeah. Joe: I'm seeing on e-commerce businesses between when they're doing e-mail all sorts of PPC, Facebook, Google AdWords, whatever it might be but all of it combined with Google as well where the average cost as a percentage of total revenue is somewhere between 9 and 15%. You're talking an incredibly low number here. Arri: Yeah. Joe: It sounds too good to be true. I don't mean to talk over you but people I just want to like hammer home on it really 25 times? Arri: Actually I'm being super conservative here. Joe: Really? Arri: Yeah. So the reason why is that the way we do text messaging we're already like we're capturing for the most part people who are already interested in your brand. So people who are on your web site. So you have good website traffic. That's the reason why text works a lot because we're getting people who are interested and then we're able to reach them directly on their smartphones and then you create really custom automated flows and really great broadcast. So that's how we're able to get really high returns. Like I don't think we have like any brand that's getting lower than like a 50X, to be honest. But we like to say we guarantee a minimum of 15X return. But yeah we get really high returns. And I don't even want to go with the ones that are getting like 200X or whatever because that will scare people. Joe: There's going to be a limit to what they can spend if they're getting even a 50X or 15X I guess the limit would be the total number of phone numbers that you have and how often you send these messages, right? I mean with e-mail I know that with Klaviyo; Mike's campaign on ColorIt, he would send e-mails all the time. They were helpful educational e-mails and really in that regard and then there would be a promotion where they could get a discount or a sample pack or something like that. How often are you sending text messages on one of these nurturing campaigns or flows as you call them? Arri: Yeah so we break down the messaging by automated flows and one time messages which is basically broadcasting. So with the automated flows, we like to send; when somebody subscribes we can send them a message immediately with like whatever the offer was and then we can send reminders. We send like two reminders within 24 hours for them to take action. And then on top of that, we have the [inaudible[00:28:04.1] and if they do not take any action or purchase then we'd get them into the Welcome Series which we can send that every three or four days and we'd like to stop after like five messages. We always give people like the reply stop to unsubscribe because if somebody signs and just said then we rather have them unsubscribe and save us some text money. And there was always that option. And then if they get into abandoned carts we have two series abandoned cart recovery messages that we send out until they make the purchase and then we go in to post-purchase. So with post-purchase, you can do a lot of things with like product-specific flows. If somebody bought this product you can say hey; you can upsell them other sort of products are related. So we can get really nitty-gritty with that. And then we have the one-time messages. With broadcasting, we recommend sending at least twice a week. I've seen people who have like text lists and then never want to message them because I think they're scared that hey they're going to receive too many messages. I really talked to a brand yesterday and they're like yeah we sent only one text a month and I'm like yeah you guys need to be sending at least like 6 to 10 maybe 2 every week because you're just going to like double how much revenue you'll generate. Joe: Right. And if the customer doesn't want to hear from you they're going to opt out; as simple as that. Arri: Yeah. Joe: That was the approach Mike took with Klaviyo and ColorIt as well; send as many as you can, be as helpful as you can, and let them know if they don't want to get any messages they can opt-out. It sounds like your approach is the same with your clients. Arri: Yeah. And I think that content really matters too. It's not about just like blasting sales. I think people think that because we are having all these crazy resources that we're always doing sales but we rarely do sales. It's always like short and sweet content with like a GIF that kind of illustrate what we're trying to say that engages the customer more into taking action and in between, we add like sort of small discounts. So it's not always about sending like hey we're doing like a storewide 20% off or whatever. You can actually send like a content. Joe: Okay. Talk to me about the cost to get started with something like this. I mean with Conversmart your business; that's Conversmart, there's no T in there folks but we'll put it in the show notes as well. How does someone get started dollar-wise? What's a test look like in terms of giving it a shot and seeing if it works and how many times do they have to really test it? What do you recommend to new clients that are coming in? Arri: Yeah. So SMS at the very bottom of the funnel so I recommend having a good amount of traffic; at least 20 to 30,000 web site visitors in order for it to work if you just want to do bottom of the funnel but if you want to use the Facebook ads to start growing your list which is a really good strategy because with the Facebook ads you get people to opt in to your text list and those people who were opting in are also buying which is paying for the cost for you to acquire those leads. So you're basically getting free leads. Joe: That's something beautiful. Arri: And then we'll tell you about because that's probably we've been doing hey let's get more free leads. So that strategy works really well. So we get people to opt-in through the web site and then we also get people to send some automated messages. Those are some of the great ways to start. So first you got to get people to opt-in. You have to have the traffic. You get people to opt-in by having a pop-up or on your mobile device or you do the Facebook ads and once they opt-in then you have to send messages. I think Thank You messages is the most important part lke it goes back to e-mail, right? I've met some people and it's always the same situation; it's like hey I have this e-mail list but I'm not even e-mailing them. It's the same with texts. You have to text the people who have subscribed. And it's always great to text at least once a week so when are you doing your promotion so these people are not completely forgetting about your brand or who you are. So it's a great way to stay top of mind while generating revenue. Joe: But budget-wise though for people going should I try this, is something I can give it a go, do they have to have a thousand to 5,000 or 10,000 dollars set aside to test this with? What do you recommend? Arri: You can get started fairly easy. In fact with our partner Postscript which is the platform that we use; if you own a Shopify, it's the one that we work for Shopify but if you're on another platform we can definitely chat about that. But it's super simple to get started in fact I can give you guys like free 1,000 credit if you want to try out text messaging. You can give them the link or something like that. Joe: Yeah, great. We'll put that in the show notes. Arri: Yeah you get charged by how many messages you send if you want to do it yourself. There is no platform fee or anything like that. So once you get those credits you can start sending and see kind of like what the results look like. And like I said it's only going to cost you if you send the text messages and be able to tell if it's working or not. So it's very simple to start. Joe: Okay. So it's all about the number of texts that you send. First, you've got to capture as many phone numbers as possible and get them to opt-in. Like we've got a fairly large list after a decade of email addresses and phone numbers, we can't just use those phone numbers we've got to get them to opt-in first, correct? We're going to follow the law. Actually, they opt-in to receive information from us anyway via email would that apply for their phone numbers as well? Arri: No they have to have opted in for the text. Joe: I got it. Arri: So if it said like only for them we're going to finish up 5 today check here to opt-in for the e-mails it has to also say text otherwise they're not opting in for the texts. Joe: That's good to know. Okay, any last thoughts for people with e-commerce businesses in terms of text or actually I'm saying e-commerce but I would imagine this would work for SaaS and content businesses as well, right? Arri: Yes. In fact like even with like a B2B company. I got a text. I signed him up for like a demo and he's texting me and we actually had a conversation. So this is a great way to like follow up with people if you're like not even in the e-commerce space. You can text them… Joe: It worked for you and worked for Quiet Light too so I don't know why I'm thinking only e-com. Arri: Last words; if you're an e-commerce business I definitely recommend looking at text because it's going to be the number one way people are going to be communicating. As emails are being sent even more I think there's going to be like over 319 billion e-mails sent in the next year or whatever so text is a great channel for you to reach those customers and you don't have to go all in. You can do like small tests and kind of see what the results look like. So yeah I highly recommend checking it out and doing some small tests to kind of see what the results look like for you. Joe: Okay and it looks like they can reach out to you and get a free consultation as well. How do they find you? What's the URL that they'd reach you at or things of that nature? Arri: Yeah. So Conversmart.com, that's where you'll be able to find us, you'll kind of see like kind of an overview of what we do with text messaging. We take a really different approach to text messaging that people haven't seen before especially with the content that we send and the creative that goes along with that content. That's really what helps brands double that conversion rate when they send all these text messages. And also as an agency, we take over the entire channel for you. So basically you can sign up and basically, you just see like money come in from text messaging after a couple of weeks and then we just give you all the reporting. You don't have to do anything besides approving the content and everything. So we'll basically like take over the entire channel for you. And that's pretty much like what we do for every brand that we work with. We don't want them to like worry about getting 11% open rates and 1% click-through rate over email. We can supplement that by sending people text messages that they actually like. And people are going to convert from those text messages. Joe: Excellent. Well, I know that what you're doing is working because you're hanging out with the likes of Ramone and that is rad. So you're doing something right. There's no question about it. Anybody out there that's interested in reaching out to Arri just go to Conversmart.com. Arri I will see you at the next Blue Ribbon Mastermind event and when Ramone gets back from filming today which he's doing for Quiet Light thank you, Ramone, give him a high five. Tell him I said hello. Arri: Yeah. Joe: Thanks for your time. I appreciate it. Arri: Alright. Thanks for having me. Links and Resources: Conversmart Free 1000 Postscript credits

In this episode, we talk about what you're passionate about. I should hope that you are passionate about large multifamily. I hope you are passionate about helping people get into this asset class. I hope you are passionate about helping your tenants live better lives and buildings that they know that they're being taken care of. I hope you are passionate about helping your investor 10X, 15X level up their lives by investing in you and the opportunities that you provide because if you are not passionate then you need to ...   Listen in for more!!   #75hard #multifamilyfoundation #realestate #investinyourfuture #thefutureyou #success #moveforward #trusttheprocess #family #crossfit #crossfitenthusiast #menwholift #womenwholift #yoga #yogamom #run #runner #podcast #podcasthost #health #wealth #mindset #podcastlover #podcastaddict #realestate #investinyourfuture #thefutureyou #success #moveforward #trusttheprocess #health #wealth #mindset #dreams #goal #yourfuturematters #realtor #goals #dreamer #realestatecoach #realestatementor #invest #investor #investtime #family #runner #investinyourself #investinyourfamily  Our Sponsor:  Multifamily Foundation  If you are serious about learning how to buy apartment buildings then don't wait, go to www.multifamilyfoundation.com and let us help you build your foundation.  Investing for Lifestyle and Legacy: https://www.yarusiholdings.com/  Subscribe To Us On YouTube: https://www.youtube.com/channel/UC1SuXB01d14DC8ZnEWpRQdQ?sub_confi rmation=1  Subscribe To Us on #Libsyn: http://multifamilyfoundation.libsyn.com/website Subscribe To Us on iTunes: https://podcasts.apple.com/us/podcast/the-multifamily-foundation/id1484177595 See acast.com/privacy for privacy and opt-out information.

从格力电器到老板电器来自泠然1608的雪球原创专栏主播：小陆大体算了一下，约30%的仓位在家电行业，其中主要是较重仓位的格力电器（000651.SZ）和较轻仓位的老板电器（002508.SZ），老板的持仓市值是格力的六分之一左右。今天，格力和老板联袂大涨。格力是因为混改落地，转让方选定高瓴资本且高瓴意向协同管理层一起。老板则是因为业绩造好，营业收入单季度重回双位数增长。其实老板电器的业绩市场应该早有预期，因为此前很多投资者调研活动中，公司已经明确表达了高负荷生产和销售向好的情况。这些我们不再赘述，分享一下买入它俩的过程中一脉相承的思考逻辑。2015年下半年，空调市场调整，格力业绩下滑，市场预期转向悲观、估值也下降将近一半。这个过程中我们认为格力长期竞争力没有问题买入格力。无独有偶，2018年初，因房地产市场冰封，厨电行业业绩下滑，市场对老板的预期悲观也给了我们机会。先介绍一下2018年之前的老板电器，2010年到2016年，老板营收长期保持25%-35%之间的增长率；为了匹配这个增长率，市场给予公司长期30X左右的市盈率。2017年第四季度和2018年第一季度，公司营收开始增速下滑到20%以下；与此同时，估值开始下滑到20X市盈率之下。老板一下子从成长白马沦为过街老鼠，股价走势上也从“戴维斯双击”变成了“戴维斯双杀”。但老板真的已经不行了吗？能在油烟机等厨电做到垄断的老板，真的没了品牌优势吗？我们的调研却是截然相反，老板在较高端市场依然制霸，且品牌形象深入人心。更重要的是，管理层对行业清晰的认识和稳健的战略决策也让我们安心。房地产调控带来行业短时困难，优秀的龙头公司会有能力率先走出困境；同时，充分利用老板的名声和品牌优势在精装和工程领域大举布局，叠加精装房本身大比例提升，老板有能力维持销售和行业地位。所以，我们在老板15X市盈率估值附近逐步左侧买入，公司最低跌到13X估值。在高增长阶段给予公司高估值的投资者和在公司短期困难给予公司较低估值的投资者是同一波人，他们的情绪转变给了我们机会。至于为什么我们老板持仓并不重呢？第一18年末格力、平安、银行、地产也出现较大幅度调整，我们倾向于保持重仓股在当时阶段的持股比例；第二老板最低13X左右估值，并不是十分低，没有给我们“黄金”机会。2019年初，老板出现大幅上涨，我们并没有太开心，因为我们还在等待验证我们思考逻辑的经营数据拐点。终于，这在2019年第三季度到来，单季同比，营业收入增速10%，扣非净利润增速22%。且精装领域和线上都维持较大优势，老板用了一年多时间完成了渠道变革，为未来打下良好的基础。接下来，公司还将面临较激烈的竞争，但我们知道公司的“护城河”没有问题。细究起来，格力和老板的买入逻辑如出一辙。高护城河垄断公司，在行业短期调整中因业绩波动市场压低其估值，然后业绩拐点后估值回升。以后还会有这种机会吗？肯定还会有很多。但请将对行业和公司的理解与深入研究放在首位，否则太容易“画虎不成反类犬”了。因为有更多公司，业绩下滑可能持续数年乃至更久作者：泠然1608链接：https://xueqiu.com/8007137536/134827549来源：雪球著作权归作者所有。商业转载请联系作者获得授权，非商业转载请注明出处。

从格力电器到老板电器来自泠然1608的雪球原创专栏主播：小陆大体算了一下，约30%的仓位在家电行业，其中主要是较重仓位的格力电器（000651.SZ）和较轻仓位的老板电器（002508.SZ），老板的持仓市值是格力的六分之一左右。今天，格力和老板联袂大涨。格力是因为混改落地，转让方选定高瓴资本且高瓴意向协同管理层一起。老板则是因为业绩造好，营业收入单季度重回双位数增长。其实老板电器的业绩市场应该早有预期，因为此前很多投资者调研活动中，公司已经明确表达了高负荷生产和销售向好的情况。这些我们不再赘述，分享一下买入它俩的过程中一脉相承的思考逻辑。2015年下半年，空调市场调整，格力业绩下滑，市场预期转向悲观、估值也下降将近一半。这个过程中我们认为格力长期竞争力没有问题买入格力。无独有偶，2018年初，因房地产市场冰封，厨电行业业绩下滑，市场对老板的预期悲观也给了我们机会。先介绍一下2018年之前的老板电器，2010年到2016年，老板营收长期保持25%-35%之间的增长率；为了匹配这个增长率，市场给予公司长期30X左右的市盈率。2017年第四季度和2018年第一季度，公司营收开始增速下滑到20%以下；与此同时，估值开始下滑到20X市盈率之下。老板一下子从成长白马沦为过街老鼠，股价走势上也从“戴维斯双击”变成了“戴维斯双杀”。但老板真的已经不行了吗？能在油烟机等厨电做到垄断的老板，真的没了品牌优势吗？我们的调研却是截然相反，老板在较高端市场依然制霸，且品牌形象深入人心。更重要的是，管理层对行业清晰的认识和稳健的战略决策也让我们安心。房地产调控带来行业短时困难，优秀的龙头公司会有能力率先走出困境；同时，充分利用老板的名声和品牌优势在精装和工程领域大举布局，叠加精装房本身大比例提升，老板有能力维持销售和行业地位。所以，我们在老板15X市盈率估值附近逐步左侧买入，公司最低跌到13X估值。在高增长阶段给予公司高估值的投资者和在公司短期困难给予公司较低估值的投资者是同一波人，他们的情绪转变给了我们机会。至于为什么我们老板持仓并不重呢？第一18年末格力、平安、银行、地产也出现较大幅度调整，我们倾向于保持重仓股在当时阶段的持股比例；第二老板最低13X左右估值，并不是十分低，没有给我们“黄金”机会。2019年初，老板出现大幅上涨，我们并没有太开心，因为我们还在等待验证我们思考逻辑的经营数据拐点。终于，这在2019年第三季度到来，单季同比，营业收入增速10%，扣非净利润增速22%。且精装领域和线上都维持较大优势，老板用了一年多时间完成了渠道变革，为未来打下良好的基础。接下来，公司还将面临较激烈的竞争，但我们知道公司的“护城河”没有问题。细究起来，格力和老板的买入逻辑如出一辙。高护城河垄断公司，在行业短期调整中因业绩波动市场压低其估值，然后业绩拐点后估值回升。以后还会有这种机会吗？肯定还会有很多。但请将对行业和公司的理解与深入研究放在首位，否则太容易“画虎不成反类犬”了。因为有更多公司，业绩下滑可能持续数年乃至更久作者：泠然1608链接：https://xueqiu.com/8007137536/134827549来源：雪球著作权归作者所有。商业转载请联系作者获得授权，非商业转载请注明出处。

This podcast spends a ton of time talking about the Leadville 100 Mountain bike race, but have you ever considered the RUNNING version of the Leadville 100? In this episode, Fatty and Hottie talk with Lisa, a 15X finisher of the LT100MTB, about her first attempt at doing the LT100 run. It's an inspiring and personal story, but you'll have to decide for yourself whether it makes you want to try...or to avoid...this event.

Find a cheap product on Ali Express, find some awesome looking images, stick the product up for sale on Amazon for 15X the price and you’ve got an awesome business running, or have you? In this episode, Vova Tess and Estie Rand thrash out the business of drop shipping, the meaning of building a brand and the purpose of loyalty and providing high value to your clients. Is drop shipping a legit and moral way to make money in 2019 or is it not much more than a sophisticated scam? Tune in to find out!   My Guest: Vova Tess Vova is a young 17-year old multi 6 figure e-commerce entrepreneur, social media influencer, and speaker. Vova has created multiple online businesses that ranged from making multi 5 to 6 figures in sales. He gives speeches at his very own high school showing his fellow peers “Look I can do it, so can you!” He has also been featured by many articles including the “New York Journal” and “Buzzfeed”   Episode Highlights: [1:39] – Vova: At 10 years old, I was selling everything in my house on eBay.   [10:00] – Estie: So we’ve got a great business model here. We create a Shopify store, we get a VA in Pakistan, we pay 10 bucks a day, we link the two stores, we pick products on AliExpress. And people look at it like, “Oh, genius”. Except, as you just said, you kept pouring money into Facebook Ads and nothing was happening.   [14:20] – Estie: Can I be super blunt? This goes against everything I believe in business, which is serving the customer and building loyalty. I always believe in building a brand, even if it’s not from a branding perspective, but from a trust perspective. And this feels to me, I’m not trying to be mean, but it just feels so dishonest and sleazy.   [26:15]- Vova: We’ve got to be always on the next trend. Estie: Gotcha. So it sounds like drop shipping mostly capitalizes on a trend. It’s a quick money checkout thing. Vova: Sort of. Estie: Okay, fair enough. So you’re going to test what’s trending and build a store around that. But then how do you know it won’t die in three months? Vova: I don’t. Estie: So how does that become a lasting brand? Vova: They might not. And then I’ll create more and more and more and more.   [30:17]- Vova: Facebook is always updating their algorithm, so you always got to be on the quick. Maybe this worked six months ago, but it doesn’t work now. That is a real thing. People that could have built something six months ago, and they haven’t touched Facebook ads since, they would suck at it now. They can literally call themselves an expert a year ago, but they might completely not even understand the platform anymore and what works. You have to keep up with the strategies.   [36:52]- Vova: Like, during Black Friday, we have, a “Black Friday sale”. If we’re selling something for $40 and let’s say it was 80% off. But instead of lowering the price from $40, we just upped the Compare-Our-Price. During that week, we made $112,000 in sales, in one week. Estie: I believe you. And what I was doing on Black Friday was giving a class to high schoolers on marketing manipulations, explaining to them that on Black Friday, all that happens is that people jack up the prices, and they tell you it’s a discount. So don’t be fooled and wait until February to shop.   Resources & Links: Find Vova’s Podcast: https://podcasts.apple.com/us/podcast/the-future-leaders-podcast/id1455735071 (The Future Leader’s Podcast) Find Vova on Social: https://www.instagram.com/vovatess/ (Instagram), https://www.facebook.com/pages/category/Brand/Vova-Tess-2202825706661203/ (Facebook) Work with Estie: http://www.strandconsulting.net/ (www.strandconsulting.net) Join us on the Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)   For Part 1 of...

Find a cheap product on Ali Express, find some awesome looking images, stick the product up for sale on Amazon for 15X the price and you’ve got an awesome business running, or have you? In this episode, Vova Tess and Estie Rand thrash out the business of drop shipping, the meaning of building a brand and the purpose of loyalty and providing high value to your clients. Is drop shipping a legit and moral way to make money in 2019 or is it not much more than a sophisticated scam? Tune in to find out!   My Guest: Vova Tess Vova is a young 17-year old multi 6 figure e-commerce entrepreneur, social media influencer, and speaker. Vova has created multiple online businesses that ranged from making multi 5 to 6 figures in sales. He gives speeches at his very own high school showing his fellow peers “Look I can do it, so can you!” He has also been featured by many articles including the “New York Journal” and “Buzzfeed”   Episode Highlights: [1:39] – Vova: At 10 years old, I was selling everything in my house on eBay.   [10:00] – Estie: So we’ve got a great business model here. We create a Shopify store, we get a VA in Pakistan, we pay 10 bucks a day, we link the two stores, we pick products on AliExpress. And people look at it like, “Oh, genius”. Except, as you just said, you kept pouring money into Facebook Ads and nothing was happening.   [14:20] – Estie: Can I be super blunt? This goes against everything I believe in business, which is serving the customer and building loyalty. I always believe in building a brand, even if it’s not from a branding perspective, but from a trust perspective. And this feels to me, I’m not trying to be mean, but it just feels so dishonest and sleazy.   [26:15]- Vova: We’ve got to be always on the next trend. Estie: Gotcha. So it sounds like drop shipping mostly capitalizes on a trend. It’s a quick money checkout thing. Vova: Sort of. Estie: Okay, fair enough. So you’re going to test what’s trending and build a store around that. But then how do you know it won’t die in three months? Vova: I don’t. Estie: So how does that become a lasting brand? Vova: They might not. And then I’ll create more and more and more and more.   [30:17]- Vova: Facebook is always updating their algorithm, so you always got to be on the quick. Maybe this worked six months ago, but it doesn’t work now. That is a real thing. People that could have built something six months ago, and they haven’t touched Facebook ads since, they would suck at it now. They can literally call themselves an expert a year ago, but they might completely not even understand the platform anymore and what works. You have to keep up with the strategies.   [36:52]- Vova: Like, during Black Friday, we have, a “Black Friday sale”. If we’re selling something for $40 and let’s say it was 80% off. But instead of lowering the price from $40, we just upped the Compare-Our-Price. During that week, we made $112,000 in sales, in one week. Estie: I believe you. And what I was doing on Black Friday was giving a class to high schoolers on marketing manipulations, explaining to them that on Black Friday, all that happens is that people jack up the prices, and they tell you it’s a discount. So don’t be fooled and wait until February to shop.   Resources & Links: Find Vova’s Podcast: https://podcasts.apple.com/us/podcast/the-future-leaders-podcast/id1455735071 (The Future Leader’s Podcast) Find Vova on Social: https://www.instagram.com/vovatess/ (Instagram), https://www.facebook.com/pages/category/Brand/Vova-Tess-2202825706661203/ (Facebook) Work with Estie: http://www.strandconsulting.net/ (www.strandconsulting.net) Join us on the Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)   For Part 2 of...

Find a cheap product on Ali Express, find some awesome looking images, stick the product up for sale on Amazon for 15X the price and you’ve got an awesome business running, or have you? In this episode, Vova Tess and Estie Rand thrash out the business of drop shipping, the meaning of building a brand and the purpose of loyalty and providing high value to your clients. Is drop shipping a legit and moral way to make money in 2019 or is it not much more than a sophisticated scam? Tune in to find out!   My Guest: Vova Tess Vova is a young 17-year old multi 6 figure e-commerce entrepreneur, social media influencer, and speaker. Vova has created multiple online businesses that ranged from making multi 5 to 6 figures in sales. He gives speeches at his very own high school showing his fellow peers “Look I can do it, so can you!” He has also been featured by many articles including the “New York Journal” and “Buzzfeed”   Episode Highlights: [1:39] – Vova: At 10 years old, I was selling everything in my house on eBay.   [10:00] – Estie: So we’ve got a great business model here. We create a Shopify store, we get a VA in Pakistan, we pay 10 bucks a day, we link the two stores, we pick products on AliExpress. And people look at it like, “Oh, genius”. Except, as you just said, you kept pouring money into Facebook Ads and nothing was happening.   [14:20] – Estie: Can I be super blunt? This goes against everything I believe in business, which is serving the customer and building loyalty. I always believe in building a brand, even if it’s not from a branding perspective, but from a trust perspective. And this feels to me, I’m not trying to be mean, but it just feels so dishonest and sleazy.   [26:15]- Vova: We’ve got to be always on the next trend. Estie: Gotcha. So it sounds like drop shipping mostly capitalizes on a trend. It’s a quick money checkout thing. Vova: Sort of. Estie: Okay, fair enough. So you’re going to test what’s trending and build a store around that. But then how do you know it won’t die in three months? Vova: I don’t. Estie: So how does that become a lasting brand? Vova: They might not. And then I’ll create more and more and more and more.   [30:17]- Vova: Facebook is always updating their algorithm, so you always got to be on the quick. Maybe this worked six months ago, but it doesn’t work now. That is a real thing. People that could have built something six months ago, and they haven’t touched Facebook ads since, they would suck at it now. They can literally call themselves an expert a year ago, but they might completely not even understand the platform anymore and what works. You have to keep up with the strategies.   [36:52]- Vova: Like, during Black Friday, we have, a “Black Friday sale”. If we’re selling something for $40 and let’s say it was 80% off. But instead of lowering the price from $40, we just upped the Compare-Our-Price. During that week, we made $112,000 in sales, in one week. Estie: I believe you. And what I was doing on Black Friday was giving a class to high schoolers on marketing manipulations, explaining to them that on Black Friday, all that happens is that people jack up the prices, and they tell you it’s a discount. So don’t be fooled and wait until February to shop.   Resources & Links: Find Vova’s Podcast: https://podcasts.apple.com/us/podcast/the-future-leaders-podcast/id1455735071 (The Future Leader’s Podcast) Find Vova on Social: https://www.instagram.com/vovatess/ (Instagram), https://www.facebook.com/pages/category/Brand/Vova-Tess-2202825706661203/ (Facebook) Work with Estie: http://www.strandconsulting.net/ (www.strandconsulting.net) Join us on the Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)   Did you enjoy...

We know that special events afford Airbnb hosts the opportunity to make extra money on the platform. But how do you decide how much to charge for your listing? When do guests start making reservations for events like the Super Bowl or SXSW? Are there ways you might earn additional revenue by offering add-on services?Tyler Olson is the founder and CEO of Away Agents, a unique property management startup out of Minneapolis that specializes in short-term vacation rentals. Tyler’s team provides homeowners with the tools to optimize their listings and bring out the best in every property. Today, Tyler joins me to discuss the origin of the company and explain how he maximized profits during the Super Bowl to earn an impressive $50K!Tyler addresses how he determines pricing for special events and shares the additional services he offered Super Bowl guests to bring in additional revenue. Listen in to understand Tyler’s process of finding landlords who allow short-term rentals and get advice around capitalizing on special events to maximize profit on Airbnb.Topics CoveredThe origin of Away AgentsStart business with University of Minnesota internRent apartment in downtown Minneapolis July 2016Made $5K in first month on $1500/month leaseAutomated operations processes with GuestyExpanded to 8 units by Fall 2017The additional services Tyler offered during the Super BowlStocked refrigeratorsDrivers and bodyguardCold-weather gearHow Tyler determined pricing for the Super BowlStudied averages for last 2 yearsBased on premium end of spectrumHalf booked year in advance (15X rates)Average of $1500/night, total of $50KMinneapolis’ Super Bowl Airbnb statsEstablished Airbnbs booked out by MarchListings jumped from 600 to 4KWave of bookings in summer + 2 weeks priorTyler’s tips for creating a winning Super Bowl listingEstablish listing year in advance to build reputationCreate separate listing with ‘Super Bowl’ in titleOptimize listing to rank high on AirbnbHow Tyler finds willing landlordsResearch # of open units in advanceOffer to take off hands for permission to do STRDiscuss zoning, insurance, security, etc. up frontTyler’s advice for new hosts looking to capitalize on special eventsQuality of listing comes firstConsider offering additional servicesTyler’s experience with the Turo car sharing sitePut winter car on site, earned $900/month ($300/month lease)Added cars in Minneapolis + expanded to DenverPartner with Hassle-Free Car management teamAverage daily rate decreasing as supply growsConnect with TylerAway AgentsTyler on LinkedInTyler on TwitterTyler on FacebookResourcesGuestyTuroHassle-Free CarConnect with JasperEmail: jasper@getpaidforyourpad.comTwitter: @GetPaidForUrPadInstagram: @GetPaidForYourPad Facebook: www.facebook.com/getpaidforyourpadAirbnb News Facebook GroupTo subscribe to the podcast, please use the links belowClick Here to Subscribe via iTunesClick here to Subscribe via Stitcher (Android users)If you like the show, please consider leaving the show a review in iTunesor Stitcher. A couple minutes of your time can help the show immensely! Thanks! See acast.com/privacy for privacy and opt-out information.

In today’s day and age, being digital is a big buzzword. It’s true, there is an importance to being digital, but there is also a technology fallacy. The people behind the tech are really the ones that can make and break the technology. So, how can you create a happy blend of technology, people, and scaling up?   Gerald (Jerry) C. Kane, Ph.D., is a Professor of Information Systems at the Carroll School of Management at Boston College. He is also the author of The Technology Fallacy: How People are the Real Key to Digital Transformation, where he surveyed over 20,000 executives worldwide and interviewed over 100 executives and thought leaders to determine the key factors associated with digitally mature companies.   There is a mistaken belief that a lot of the problems companies are coming across in this modern age are due to a fast-paced technology environment. Often, companies fight this problem with more technological solutions, but the reality is, quality people are the real solution behind this.   In the five years of researching The Technology Fallacy, Jerry spoke to countless of leaders in cutting-edge companies like Facebook and Google, some at traditional companies like Walmart and John Hancock, and some at small startups, to get a good range of data.   When interviewing the Chief Human Relations Officer at Walmart, she shared that leadership realized they probably would be out of business in 10 years if they didn’t adapt to new changes. When a giant like Walmart realizes they need to adapt or sink in this environment, every company should pay attention.   In Jerry’s survey, 90% of employees came back to him saying that they felt they had to update their skill set at least yearly to keep up with the demands of their job, but yet less than half of them said their organization was able to provide these resources.   Employees were also 15X more likely to leave their organization within a year if they weren’t getting additional resources to improve their skill sets. This causes a big problem for companies looking to expand and adapt to the marketplace. Keeping and educating talented team members that could grow into new environments was the key to success for companies; not the implementation of new technology.   Interview Links: Jerry Kane at Boston College Jerry on LinkedIn   Resources: Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube  

Jay Gaines, currently CMO at SiriusDecisions talks to us about the Demand Unit Waterfall (the newest, re-architectured version of the Demand Waterfall) changes in B2B marketing trends and the increased use of install tech data and technographics in this space. Listen on for some interesting insights and takeaways! About Jay: Jay Gaines is passionate about marketing leadership that drives innovation, and measurable results. In his career that spans over 20 years, he has been in a variety of b-to-b industries. His experience includes organizational design leadership, marketing strategy and planning, marketing budget, operations management, demand creation, sales and marketing alignment, digital strategy. Jay has held executive-level marketing and business development positions at well-established and startup b-to-b companies. Prior to SiriusDecisions, Jay was Chief Marketing Officer at EDR, a b-to-b information company, where he led all marketing, communications, market research and events activities across the company’s six business divisions. About SiriusDecisions: SiriusDecisions empowers the world’s leading marketing, sales and product professionals to make better decisions, execute with precision and accelerate growth. SiriusDecisions clients grow 12-15X faster than their peers, and are 34% more profitable. Top ten takeaways from the episode: “I spend a lot of time with the Field Sales team, which I think is important to any CMO.” “The primary way I approach Sales and Marketing alignment is to create a common view of the customer.” “We do a lot of things in terms of structure to create alignment with Sales and Marketing too.” “The biggest challenge that CMOs can have is their own CEOs and CFOs!” “Really understanding the nature of your offering is key to driving revenue and planning strategies.” “Account-based Marketing has been and continues to be all the rage. Every client at SiriusDecisions focuses on it in one form or the other.” “ABM is best when you want to go after large accounts.” “In B2B marketing and ABM, engagement metrics are important at every stage.” “One of the big trends we’ve been tracking for a while now is increased consumption of install tech data, technographics.” “Technographic data helps create better Customer Experiences. Expectations are being defined by experiences in B2B marketing. Retaining customers is crictical and CX begins before anyone becomes a customer…technographics can help create that experience, to serve better outcomes.” About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

Stories on social media are currently growing 15X faster than the social news feed. So how can your church take advantage of this? In this video, I’ll share with you three stories frameworks that are working great right now - not only that, but these three particular techniques are also incredibly easy and quick to execute.   ***VISIT THE FULL POST HERE: https://prochurchtools.com/3-quick-easy-instagram-stories-strategies-for-churches/   What's In This Session? No Sunday story ideas (0:44) #1: Pastor at-home behind the scenes (2:17) #2: Q&A with screenshots and responses (4:46) #3: Day-to-day (6:28)   Show Notes & Resources Mentioned: Featured Resource: 21-Day Social Media Case Study Craig Groeschel on Instagram Chad Veach on Instagram Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram  

Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. Please donate to Ask Win by going to https://www.paypal.me/WCharles. Patron Checkout: https://www.patreon.com/join/Askwin?. Simplecast's Brand Ambassador Program: http://refer.smplc.st/rtTvG. On Ask Win today (Wednesday, January 16, 2019), Best-Selling Author, Win C welcomes Rhonda Delaney. Rhonda spent years in direct sales when our 3 children were young because she wanted to stay at home and that business model gave me the flexibility to do so. Rhonda built multiple teams which helped her expand her leadership skills which helped Rhonda give effective support. Rhonda also had awesome mentors along the way that taught Rhonda so much about inspiring people and creating a culture of inclusion, fun and hard work. Rhonda’s husband and she enjoyed several international trips that Rhonda earned as well as annual North American conventions, retreats and sales meetings. Years of seminars, reading business, motivation and inspirational books gave her lots of material to test along the way. Rhonda entered the corporate world in 2003 when she was 44. Rhonda worked the next 15 years with the same company, learning, growing and developing an understanding about people and the correlation to gardening. First stop was the accounting department, by 2008 Rhonda was promoted to Sales Manager and in 2015 Rhonda was promoted to Operations Manager. Rhonda successfully led sales/operations teams that helped increase revenue but more importantly contributed to 15X growth in profit. These results were possible because Rhonda took time to understand each person well and encouraged open critical thinking which resulted in better solutions and procedural change. Corporate mergers and restructuring resulted in Rhonda’s position being eliminated and The People Gardener was born! Rhonda’s passion for creating a garden that is cohesive and inviting while still having pops of spectacular color, regal containers, bold foliage and delicate structures has translated beautifully to creating and building teams in the workplace. Utilizing the myriad of personalities, quirks, perspectives and abilities, people gardens can be stunning in their beauty, spontaneity and complexity! Knowing your plant's needs is paramount to successfully creating a garden to be envied; knowing your employees needs is too. To learn more about Rhonda visit www.rhondadelaney.com. Check out Win's books at https://www.amazon.com/Win-Kelly-Charles/e/B009VNJEKE/ref=sr_tc_2_0?qid=1538951782&sr=1-2-ent. I, Win: http://books2read.com/Iwin Check out Danielle's books at https://www.amazon.com/Danielle-Coulter/e/B00OFIOY3C/ref=as_li_ss_tl?qid=1483655853&sr=8-2&linkCode=sl2&tag=paradimarket-20&linkId=8490a064c62cededb762ed5b949ed144.

For Full Article Go to: 16 Benefits of Cold Showers That Will Blow Your Mind || Menprovement Have you ever been so relaxed in a nice hot shower, only to be blasted by what feels like a sub-zero devil water? I know, it seems like your world has come to an immediate end. But next time this happens, don't be so fast to scream at your GF, and instead embrace the cold. Because this ice cold shower may be exactly what you need. Cold showers have been proven to have an amazing effect on your well being and health. Something as simple as rotating the temperature gage can really have a big improvement on your life. So in this article you'll not only learn the 16 benefits of cold showers, but how to actually grow the balls to take them! Because it takes balls. But before we go there, lets check out the 16 benefits of taking cold showers: 1) COLD SHOWERS BUILD STRONG WILL POWER Out of all the other articles out there, no one lists this as a positive of taking cold showers, but I personally think it's the most important. Cold showers build massive will power. To a cold shower virgin, the amount of will power it takes to take cold showers may seem like that of a Shaolin Monk, because for the common man it is a pretty big jump. Doing something you are so resistant to, every single day, right when you wake up, takes a lot of mental strength. And overtime, this mental strength and discipline will become an automated habit that echos into every area of your life. This is why it's a staple of motivational blogger, Victor Pride's, 30 Days of Discipline (Which is awesome BTW). So do it! Additional Resources: Check out how Cold Showers Transformed Phil Drolet's Will Power in 30 Days. 2) THEY IMPROVE EMOTIONAL RESILIENCE Do you get flustered, anxious or pissed off easily? Cold showers can help. Seriously, cold showers train your nervous system to be more resilient to stress. As shown in this study, cold showers act as a small form of oxidative stress on your nervous system. And overtime, the body adapts to this. Essentially, you will be a calm, cool, badass dude. The first time you step in that cold shower, you won't be able to think straight, let alone breath. But after a month, you will be thinking about your day in a Zen like focus as the ice cold water has no effect on your manliness. This will translate into everyday life as you brush off stressful bullshit that would typically ruin your mood. “This can be viewed as an adaption to repeated oxidative stress, and is postulated as a mechanism for body hardening. Hardening is the exposure to a natural, e.g., thermal stimulus, resulting in an increased tolerance to stress, e.g., diseases.” – Science Direct Think about James Bond. In the books, James Bond always takes what is known as a Scottish Shower, where he starts off hot and finishes with ice cold water. And he's the calmest, coolest dude there is! Additional Resources: Winter Swimmers Show Increased Adaptation to Cold vs. Non Winter Swimmers 5 Things I've Learned From 15 Months of Cold Showers 3) THEY REDUCE STRESS Along with increasing your adaptation to stressful situations, they will lower levels of uric acid, and boost levels of Glutathione in your blood – making you less stressed in general. Additional Resources: Uric Acid and Glutathione Levels During Short Term Whole Body Cold Exposure 4) COLD SHOWERS INCREASE ALERTNESS If you're one of the brave souls that have taken a cold shower already, then you will know that at first it is hard to breath. But don't be scared. This extreme deep breathing, at 8AM every morning, is going to dramatically increase your oxygen intake & heart rate, resulting in a natural dose of energy throughout the day. On top of the icy cold water, this deep breathing will leave you feeling alert, instead of a groggy zombie like your coworkers. 5) THEY'LL IMPROVE YOUR SKIN & HAIR If your not motivated by feeling better, then be motivated by looking better. One of the best ways to improve your skin (and hair) is by taking cold showers. Plus it's free! According to certified Dermatologist Jessica Krant, ice cold water can help our skin by preventing it from losing too many natural oils. And your hair gets the same benefit. Along with that, one of the benefits of cold showers is how they will help your hair appear shiny, strong & healthy by keeping the follicles flat and increasing their grip to the scalp. This is great news for any of you guys who are scared of losing your hair! Additional Resources: Dude Stopped His Hair Loss Through Cold Showers Alone Cold Showers: One of The Best Anti-Aging Secrets 6) STIMULATE WEIGHT LOSS Another way cold showers will make you look better, is by promoting fat loss. Most people don't know this, but there are two types of fat in your body. Brown fat & white fat. White fat is bad. It's the body fat that we all hate so much. Brown fat is good. It's function is to generate heat and keep your body warm. When you take a cold shower, brown fat is activated, resulting in an increase in energy and calories burned to keep your body warm. So much so that according to this study, cold temperatures can increase brown fat by 15X the normal amount, which can result in 9 pounds of weight loss per year. Tim Ferris is also noted in his book, The Four Hour Body, that taking ice baths was an amazing way to promote weight loss. The next level for any cold shower veterans. Additional Resources: Cold Showers May be Secret to Burning Fat, Research Reveals 7) COLD SHOWERS INCREASE TESTOSTERONE One of the coolest benefits of cold showers, for men, is that they will cause a rise in testosterone levels. How much is hard to say, but according to this study, heat (even in small amounts) has an effect on our DNA, RNA & protein synthesis in the male testes. Fun fact: This is why our balls hang outside of our body, to stay cool. This study backs this, showing that just 15 minutes of increased heat in rat testes showed a big drop in testosterone. All that, and the fact that Russian weightlifters used to sit out in the cold before competitions, leads me to believe there is something to this cold shower and testosterone theory. Additional Resources: How to Boost Testosterone Naturally: The Ultimate Guide Cold Showers And Testosterone: The Theory of Cool Glands 8) THEY BOOST FERTILITY Another interesting benefit of cold showers is that they will boost your sperm count and increase fertility. Taking hot baths has been proven to be an effective male contraceptive. Men who took a half hour hot bath every other day for 3 weeks were rendered infertile for the next 6 months! On top of that, a study at USCF showed that men who stopped taking regular hot baths showed a sperm count increase of up to 491%. While a hot shower won't be as devastating on your sperm, it will have an effect. Remember, those testes want to be nice and cool, so if your trying to conceive – do them a favor and opt for cold showers. Additional Resources: How to Increase Your Sperm Count: 50 Ways 9) COLD SHOWERS IMPROVE CIRCULATION And if you're not motivated by feeling better, or looking better, then be motivated by being healthier. Cold showers improve circulation by means of sending blood down to your organs to keep them warm. This stimulation of the circulatory system is great for your overall cardiovascular health. Additional Resources: How to Utilize The Hot/Cold Shower For Circulation & Health 10) COLD SHOWERS IMPROVE IMMUNITY One of the most important benefits of cold showers is the fact that they increase your immunity. A study from England showed that taking regular cold showers increases the amount of disease fighting white blood cells, compared to that of those who take regular hot showers. The hypothesis was that the boys attempted to warm it's self during the cold shower, resulting in an increase in the metabolic speed rate and activation of the immune system. This then leads to the release of more white blood cells. On top of that, remember back to point #2 and how the cold water swimmers bodies were more adaptive to oxidative stress. (A.K.A, their bodies can take a hit) Additional Resources: Dr. Weil: Are Cold Showers Good For You? 11) AND THEY DRAIN YOUR LYMPHATIC SYSTEM An additional, yet crucial, part of the body that is affected by cold showers is the lymphatic system. What the lymphatic system does is help carry out waste from your cells. This is key in defending your body from unwanted infections. And when the lymphatic system is blocked, it will show up in symptoms such as frequent colds, infections and joint pain. Cold showers, when alternated between hot and cold water will help your lymphatic system, by contracting the lymph vessels when exposed to the cold and relaxing them when exposed to the heat. This essentially pumps the fluid that may have stagnated in your lymph vessels out, resulting in a stronger immune system and healthier you. Learn more about this process below. Additional Resources: Hot and Cold Showers – Lymphatic Cleansing 12) COLD SHOWERS SPEED UP MUSCLE RECOVERY If you're an athlete than you know that taking an ice bath after intense training is one of the best things you can do to recover faster. (A 2009 study confirms this) But you don't need a high tech training facility with cold water submersibles to be able to achieve these benefits. Just take a cold shower. Although it won't be as effective as a fully submersed ice bath, it will improve circulation, and help remove some lactic acid. Try alternating between very hot and very cold to let the blood come and go to the surface. Your muscles will thank you. Additional Resources: 5 Ways to Recover Faster After Workouts 13) COLD SHOWERS RELIEVE DEPRESSION One of the most noted benefits of taking cold showers is that they offer relief for symptoms of depression. Cold showers stimulate what is known as “the blue spot,” which is the brains primary source of noradrenaline – a chemical which plays a role in alleviating depression. Plus the mild electroshock delivered to the brain by the cold shower (you'll know exactly what I mean) sends an overwhelming amount of electrical impulses from peripheral nerve endings to the brain, which could result in an anti-depressive effect.  There is a high density of cold receptors in the skin, much more than there are for registering warmth. And according to this study, it's not all just hearsay. At the end of every shower, I like to just let that cold water blast me on the top of the head for as long as I can take it. Talk about brain freeze. Additional Resources: A Guide to Hydrotherapy For Relieving Depression Awesome Comments of Readers Who Eased Depression With Cold Showers 14) THEY WAKE YOU UP Obviously, an ice cold shower is going to get your ass up in the morning. We already talked about how they will scientifically increase your alertness, but science aside – if you have trouble getting up and pumped for the day, cold showers will change this. Additional Resources: Success Ritual #1: The Wake Up Shower How to Have a Great Morning 15) AND THEN THEY PUT YOU TO SLEEP Ironically, while cold showers wake you up in the AM, cold therapy is one of the best ways to get an incredible nights sleep. Tim Ferris talks about cold therapy in The Four Hour Body, by taking a 10 minute ice bath. And I quote him: The result: it's like getting hit with an elephant tranquilizer, even if the melatonin is omitted. Don't expect it to be pleasant at first. I agree with Tim's findings. A cold shower at night puts me straight to bed. Additional Resources: 11 Tricks For Getting a Great Nights Sleep 16) ENERGIZED BREATHING Step into a cold shower and the first thing you are going to do is take a big deep breath. After that you will start panting and moving, your breathing will become deep and erratic. You get a massive boost of energy from that increased breathing that cold shower forces you to do. The boost of energy can be a good alternative for a morning coffee that will kick your physiology into another gear. Additional Resources: 8 Quick Things You Can Do to Upgrade Your Life Instantly COLD SHOWERS CAN EVEN HELP WITH OPIOID ADDICTION Hydrotherapy has been prescribed as a part of addiction treatment since 1930s and there are several reasons for that. Cold water increases the levels of beta-endorphin, the hormone that binds to the opioid receptors of the brain, the same receptors that are affected by opioid drugs. Thus, even the heroin addiction symptoms and the withdrawals can be eased by the cold shower. YOU DON'T HAVE TO START OFF COLD! This is a relief for many. You can start your shower off hot, and enjoy it. But for the last 3 minutes it must be cold! As cold as it goes! This is still a task.   HOW TO GAIN THE COURAGE TO TAKE COLD SHOWERS Okay, so you know by now that cold showers are awesome. Great. Now good luck waking up tomorrow morning and taking one (regardless of how amped up you are now). It's hard to take the plunge. So I think some words of encouragement are in order. First: As Phil Drolet, of TheFeelGoodLifestyle says: “What would the best version of you do?” No one else is gonna push you into that shower (unless you have an asshole older brother). You just have to take the plunge. And every time you do it, it will get easier. If you want to be the best version of yourself, you have to step outside your comfort zone. Second: As Michael Anderson, Author of The Experiment says: “Turn it into an experiment” The thought of taking cold showers every day for the rest of your life is daunting. Like making any other lifestyle change that your mind perceives as permanent. But Michael Anderson helps people overcome this daunting feeling, by having his clients turn things like this into an experiment. So here's your experiment. All you have to do, is take a cold shower tomorrow morning, and see how you feel. You can start hot, but end cold, for at least 1 minute. Then see how you feel. If you liked it, then do it again the next day and see how two days in a row made you feel. It's just an experiment, not a permanent life change. Third: My advice – Write down on a whiteboard or pad: Cold Showers – Now make 30 boxes, one for each day – Commit now to checking those 30 boxes off – After the 30 days, you can decide to keep going or not. (I bet you'll keep going) But whatever you do, don't be too serious about it and have fun. If it's gonna stress you out, then it's not worth it. This is supposed to improve your life, not scare you to death. Are you man enough to take a cold shower?! Let us know if you took the plunge, and how it went, in the comment section below!

Lynn Nichols Federal Tax Update Podcast May 15, 2018, edition   Listen as Lynn Nichols provides commentary on 7 Items pertaining to current developments in U.S. tax law. This week’s topics include: OUR PROGRAM THIS WEEK INCLUDES . . . . . . IRS Announces Healthcare Tax Credit Relief for Some Small Employers The IRS has announced the release of guidance that provides relief for some small employers that wish to claim the small business healthcare tax credit for 2017 and later years. [ IR-2018-108, 4/27/2018 Healthcare Tax Credit Relief Given to Some Small Employers The IRS has provided relief for an eligible small employer that properly claimed or claims a section 45R credit for all or part of a tax year beginning after December 31, 2015, but that for all or part of the remainder of the credit period has a principal business address in a location in which a qualified health plan through a Small Business Health Options Program exchange is not available. [Notice 2018-27, 4/27/2018]       Doctor’s Patient Safety Consulting Corporation Denied Exempt Status The Tax Court held that a corporation established to provide consulting services to medical providers and government programs through patient safety initiatives was not qualified for tax-exempt status because it would operate for the benefit of its founder and sole employee, who is a doctor and certified patient safety and risk management expert. [Abovo Foundation Inc. v. Commissioner; No. 18673-15X; T.C. Memo. 2018-57     Practice Unit Addresses Claims of Passthrough Losses, Deductions The IRS released a practice unit that provides guidance on determining whether a shareholder has sufficient basis to claim losses and deductions passed through from an S corporation. [SCO/P/53_05_01_03-06 (2016) ,,   IRS Revises Housing Limits Under Foreign Earned Income Exclusion The IRS has revoked prior guidance that provided adjustments to the limitation on housing expenses that can be excluded under section 911 because it used an incorrect amount for the maximum foreign earned income exclusion to calculate the housing cost amount for 2018. [Notice 2018-44; 2018-21 IRB 1, 5/1/2018]     Alternative Rules Being Considered for Interest Deduction Issues The solution to business interest deduction limitation issues that require guidance to implement — such as what qualifies as a trade or business — could come from analogous rules in other code sections. [Tax Notes Today; 5/3/2018, article by Emily Foster]   Application of 199A Basis Limitation Seen as Challenging The basis limitation for the passthrough deduction under the new tax law could have unintended consequences unless guidance is released. [Tax Notes Today; 5/3/2018, article by Eric Yauch] TAX SHELTER NEWS ! ! ! Benistar Participants Bound by Stipulation to Accept Penalty Court held that a couple who challenged an accuracy-related penalty related to their participation in a Benistar 419 pre-retirement plan failed to show their situation differed from that of small business owners in other Benistar cases and thus could not escape their stipulation to be bound by that decision regarding the penalty. [Kennan, Jerry L. et ux. v. Commissioner; No. 8917-09; T.C. Memo. 2018-60, 5/3/2018]     Bad Debt Deductions Properly Denied in DAD Shelter Cases The Tax Court, in consolidated cases, held that the IRS properly disallowed two partnerships’ section 166 bad debt and expense deductions stemming from distressed asset/debt tax shelter transactions and held both liable for accuracy-related penalties. [Derringer Trading LLC et al. v. Commissioner; Nos. 20872-07, 6268-08; T.C. Memo. 2018-59, 5/3/2018]

Rob Marchalonis is the founder of IncentShare.com. Years of experience as CEO, engineer, entrepreneur, coach, and consultant have given Rob deep insight into employee motivation and incentives to get results. He has advised thousands of business leaders. We discuss: Why investing in incentives for your current employees might be more productive than hiring new employees What’s behind the psychology and strategy of incentives Common mistakes leaders make when trying to provide incentives and what they should be doing instead Why you should consider providing incentive plans by workgroup Why there are advantages to building a niche business like IncentShare. The importance of finding your proprietary space that will separate you from your competition How to build recurring revenue with consulting, coaching and facilitation Rob attributes many of his results as a leader to sharing strategies that multiplied sales, profits, productivity, and more. His accomplishments include twenty years as GM and CEO of Stoner Inc., where he developed business strategy, built a team, and created incentive plans that resulted in 15X sales growth. Rob has innovated hundreds of ways to incentivize and share results with individuals, work groups, and entire organizations. While CEO of Stoner Inc., the company received the Malcolm Baldrige National Performance Excellence Award from the President of the United States and was named a Best Place to Work in Pennsylvania for nine years. When you find the right way to “share your success,” everyone wins! Learn more about Rob at Facebook (https://www.facebook.com/Lsp123-511029365614746/) . (http://www.stitcher.com/podcast/smashing-the-plateau) Facebook Twitter LinkedIn 0Shares

This week, we discuss journaling, racist stocking manufacturers, blushing, and we have a special interview with Gabi Gregg aka @Gabifresh. Also covered: parking tickets, plus-sized fashion, and Premme.   This episode is sponsored by Smart Glamour, an NYC-based fashion brand that offers clothing from sizes XXS to 15X and beyond. Shop online at SmartGlamour.com and enter code SGAllFat at checkout to get 10% off + Free Shipping.   Thanks to Fat Girl Flow for being a She's All Fat Sponsor.  Check out the "Fat Bitch" T-shirts that are taking over the internet here.   Every week, Sophie and April listen to a pump up song to get them ready to record! Listen to this week’s pump up song here.   To get access to further reading on today’s topics and some stuff we didn’t have time for, join our Patreon!   Need advice? Email/send voice memo to fyi@shesallfatpod.com.   Follow us! Twitter / Instagram / Get updates!   You can find us on: Apple Podcasts / Stitcher / Google Play / Pocket Cast / PlayerFM / CastBox   Need something else? Check out our site: shesallfatpod.com   Mentioned in this episode:   I’m Obsessed: Hilary Duff’s Parking Tickets. Why Not by Hilary Duff. One Line at a Time Journal. Bullet Journals. Penzu Online Diary.  Commonplace Notebooks. One Second Everyday. Day One App. Grid Diary App. SAF in Bitch Media.   Chew the Fat: @Gabifresh on Instagram. Lindy West. Comedian Dani Fernandez. Ericka Hart. Ariel of Bad Fat Broads. Eloquii. Premme. Playful Promises. Marie Denee’s Open Letter to Eloquii. Rachel Roy’s Plus Line.  Soph in Premme. Gabi’s Swimsuit Line. Gabi loves Gucci.  

JT Badiani is the founder of Focused Improvement Consulting, and his business has been built on the failures that he turned into his success. He started out as a MBA/chemical engineer with years of experience in the design field and great success in operations, but decided that his talents and passions could truly be put to use when he pursued his dream of helping companies achieve success. He has been in the consulting business for over four years, and has learned a few things along the way. You won’t want to miss JT’s take on the power of failure on this episode of the Consulting Success Podcast.   The Road to Consulting JT Badiani works to help companies improve their bottom line through the execution of their strategy, and implementing strategies with the help of Six Sigma. He knows how to critically evaluate a program to make it more efficient and streamlined. Over the years, JT has found ways to bring his clients up to a 15X return on their investment in him as their consultant. But his road to consulting success was not a short one. He experienced tremendous growth in six years working with his sector knowledge in aerospace, engineering, and more, and even worked as the VP of a company in Toronto. He was seeking a senior leadership role with leadership, but things didn’t work out. He spent nearly 12 months looking for a company to buy, but nothing was the right fit. During this time, JT discovered small and medium sized companies that were in need of operational or execution support. Although he’s not a consultant by trade, consulting was starting to feel like the right fit.   The decision to transition into consulting is not always an easy one. JT quickly found out that taking the leap from working for an existing company to working for yourself can be a difficult decision to make. This can be a hard decision to make for several reasons. Many consultants come into the workplace and find that, while they’re great on the theoretical side, they lack skills for implementation. JT came into consulting with the mindset of helping companies execute their strategies better, but found that people often want to take away your great ideas and implement them themselves, which means that you never get to see the fruits of your labors.   JT decided that he wanted to have a different approach to his consulting business, and now he works to be involved as much as he can from start to finish to help his clients be successful.   Overcoming the challenges of starting up a business. Every consultant, and every entrepreneur, knows that starting up a business comes with a host of challenges. A few of these challenges can include learning all about the consulting side of sales, figuring out how to lead a service-based organization, and understanding how to sell to companies by gaining their trust quickly. In my conversation with JT, we discuss two surefire ways that you can begin to overcome the challenges that come with starting up your own consulting business.   First, get yourself known. Networking is the key to your consulting success. As JT ventured out with his business, he reached out to his core network. He shares the ways that he was able to break into the industry, including what it takes to get up in front of people, and being willing to take risks as you are establishing yourself as an expert.   Second, surround yourself with support. Family support can be a huge factor in the success of your consulting business. JT shared what works for him — family support meant talking through the challenges the business was facing, examining options, then making a decision and going with it.   In JT’s case, he and his wife found a rhythm to the regular conversations that was established in the startup phase of his consulting business. His wife came from an entrepreneurial background, he has an MBA, and they brought their skills and knowledge together to create a plan that worked. Surrounding yourself with people that will support your work efforts is an essential piece of the puzzle, and you’ll want to hear some of the tips that JT shares on the types of conversations that he and his wife have to make sure that they are on the same page with the business efforts.   Keeping your mindset strong when it gets hard. Business may be good, and you might be growing quickly, but the reality of most growing consulting businesses is that there are hard days, setbacks, and proposals that you want but don’t win. How do you keep your mindset strong so you can keep growing your business?   Recognize that it’s tough, but keep looking forward. JT shares a powerful story of four high-value proposals that he lost. Over the course of an especially difficult week, he didn’t win one proposal after another. By the time the fourth proposal came back — which he didn’t really even want — JT was feeling pretty discouraged about what he was doing, and why he was doing it. He and I had a conversation not long afterward, and he followed my advice — it is tough, you are going to have losses, but keep looking forward and reflect back on why you didn’t win your proposals.   Connect with clients for feedback. Ask why you didn’t win the proposal, listen to their advice and then apply it. Be insightful, and restructure presentations so people can gain the insights of your value. Leverage your network so that you have the right references, trust is established with potential clients, and they feel more comfortable with what you do and how you do it.   Every entrepreneur encounters this kind of failure — today may be a bad day, but there is always a better day to come. “Rather than calling it a failure, just call it a lesson.” You will become stronger as you face these failures and turn them into lessons learned. Successful people keep taking steps forward, and continue reaping rewards from that lesson learned. That is another key to your consulting success.   Set realistic goals. You can have success and you can plan to have 100%, but there will be weeks and months that you just won’t get to 100%. If you hit 80%, you’re doing great. If you hit 50%, then it’s time to find a way to get to 80%.   Always continue learning. It’s essential that you self-reflect and always look both at what you’re doing right and what you can improve on.   JT calls himself a horrible golfer. He decided that he wanted to improve, so he would play a round of golf, then go home and reflect on what went right and wrong. He read up on ways to improve his game, and his scores dropped significantly. Suddenly he was doing really well.   JT has taken that mentality into his business and career — if things are getting him down, he has found ways to ground himself. Finding a piece of literature or an online video or ebook that can help remind you of the things that are most important and how you can improve. He shares several books that are listed below, and also references some of the articles from the Consulting Success website that have helped him stay focused, including how to write a proposal, and how to talk to your clients. Success will come as you continue to sharpen the craft. Don’t stay stagnant, and don’t get complacent with your work.   Growing Your Business, Even without a Network Having a network in place brings great value to your business, but you can still make connections and land clients even without the help of a network. JT has three solid ideas to help you get started.   Understand the value that you have to offer clients. You need to know exactly what it is that you have to offer your clients, and then you have to deliver it. If you don’t deliver, you will not get more business. The client that you’re serving right now is your number one client, so your focus needs to remain on them. If you’re chasing after more business, you are not helping your client be successful. Stay dedicated to each client as you are working with them, and the value of your work, as well as your value to your client, will both increase.   Second, you have to get yourself out there. There are multiple ways that you can develop your network while your business is growing. If you are willing to attend conferences, participate in small groups, and deliver good content, you will get leads and and you will be successful.   Don’t worry about giving away your content. Many consultants have been advised to develop their content and then keep it secret until a client is paying for it. You should not worry about giving it away. Clients that want to improve their businesses themselves will figure out a way to get it done themselves, and you don’t need to spend anymore time with them. By sharing a good picture of your content, you are building trust with your clients, and this will win you projects.   It’s okay to be selective about your work. Don’t rush to accept every project that comes along. Instead, as business opportunities come, ask yourself if each client is the type of company that you want to be working with. Examine their values and see if they lineup with yours — are they trustworthy? Do they provide the opportunity for you to grow? Will they actually listen to what you have to say because they are seeking advice? Are they looking for help? And most importantly, can you deliver value?   That is the single most important question you need to ask yourself — can you deliver value to this company by taking on their project? If the answer is no, then you need to ask yourself why you are doing this.   Do a litmus test with each opportunity that comes your way — see how your values line up, and then move forward from there. After you’ve had a series of conversations and opportunities to determine if the work is a good fit, you can make your decision and move forward accordingly, and with no regrets about your decision.   JT has found that these tips are key to finding satisfaction in seeing companies be successful.  He has helped his clients realize $30 to $40 million savings through projects, coaching, and events. It’s what drives him toward success, and today he’s enjoying the benefits of finding consulting success. Be sure to listen to the many insights that JT shares on how to turn today’s failures into tomorrow’s success on this episode of Consulting Success Podcast.   Key Takeaways: [:15] Introduction [4:10] Why the decision to transition into consulting isn’t always an easy one. [5:09] Challenges will come when starting up your consulting business, but here’s why that’s okay. [8:35] How can you keep your success-oriented mindset strong when things get tough. [12:50] Two solid lessons you can learn from failure. [15:30] How you can grow your business, even without a network. [19:30] What drives JT toward success? [22:13] How you can connect with JT Badiani.   Mentioned in This Episode: Focused Improvement Consulting Success Blog The Goal: A Process of Ongoing Improvement, by Eliyahu M. Goldratt and Jeff Cox The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

JT Badiani is the founder of Focused Improvement Consulting, and his business has been built on the failures that he turned into his success. He started out as a MBA/chemical engineer with years of experience in the design field and great success in operations, but decided that his talents and passions could truly be put to use when he pursued his dream of helping companies achieve success. He has been in the consulting business for over four years, and has learned a few things along the way. You won’t want to miss JT’s take on the power of failure on this episode of the Consulting Success Podcast.   The Road to Consulting JT Badiani works to help companies improve their bottom line through the execution of their strategy, and implementing strategies with the help of Six Sigma. He knows how to critically evaluate a program to make it more efficient and streamlined. Over the years, JT has found ways to bring his clients up to a 15X return on their investment in him as their consultant. But his road to consulting success was not a short one. He experienced tremendous growth in six years working with his sector knowledge in aerospace, engineering, and more, and even worked as the VP of a company in Toronto. He was seeking a senior leadership role with leadership, but things didn’t work out. He spent nearly 12 months looking for a company to buy, but nothing was the right fit. During this time, JT discovered small and medium sized companies that were in need of operational or execution support. Although he’s not a consultant by trade, consulting was starting to feel like the right fit.   The decision to transition into consulting is not always an easy one. JT quickly found out that taking the leap from working for an existing company to working for yourself can be a difficult decision to make. This can be a hard decision to make for several reasons. Many consultants come into the workplace and find that, while they’re great on the theoretical side, they lack skills for implementation. JT came into consulting with the mindset of helping companies execute their strategies better, but found that people often want to take away your great ideas and implement them themselves, which means that you never get to see the fruits of your labors.   JT decided that he wanted to have a different approach to his consulting business, and now he works to be involved as much as he can from start to finish to help his clients be successful.   Overcoming the challenges of starting up a business. Every consultant, and every entrepreneur, knows that starting up a business comes with a host of challenges. A few of these challenges can include learning all about the consulting side of sales, figuring out how to lead a service-based organization, and understanding how to sell to companies by gaining their trust quickly. In my conversation with JT, we discuss two surefire ways that you can begin to overcome the challenges that come with starting up your own consulting business.   First, get yourself known. Networking is the key to your consulting success. As JT ventured out with his business, he reached out to his core network. He shares the ways that he was able to break into the industry, including what it takes to get up in front of people, and being willing to take risks as you are establishing yourself as an expert.   Second, surround yourself with support. Family support can be a huge factor in the success of your consulting business. JT shared what works for him — family support meant talking through the challenges the business was facing, examining options, then making a decision and going with it.   In JT’s case, he and his wife found a rhythm to the regular conversations that was established in the startup phase of his consulting business. His wife came from an entrepreneurial background, he has an MBA, and they brought their skills and knowledge together to create a plan that worked. Surrounding yourself with people that will support your work efforts is an essential piece of the puzzle, and you’ll want to hear some of the tips that JT shares on the types of conversations that he and his wife have to make sure that they are on the same page with the business efforts.   Keeping your mindset strong when it gets hard. Business may be good, and you might be growing quickly, but the reality of most growing consulting businesses is that there are hard days, setbacks, and proposals that you want but don’t win. How do you keep your mindset strong so you can keep growing your business?   Recognize that it’s tough, but keep looking forward. JT shares a powerful story of four high-value proposals that he lost. Over the course of an especially difficult week, he didn’t win one proposal after another. By the time the fourth proposal came back — which he didn’t really even want — JT was feeling pretty discouraged about what he was doing, and why he was doing it. He and I had a conversation not long afterward, and he followed my advice — it is tough, you are going to have losses, but keep looking forward and reflect back on why you didn’t win your proposals.   Connect with clients for feedback. Ask why you didn’t win the proposal, listen to their advice and then apply it. Be insightful, and restructure presentations so people can gain the insights of your value. Leverage your network so that you have the right references, trust is established with potential clients, and they feel more comfortable with what you do and how you do it.   Every entrepreneur encounters this kind of failure — today may be a bad day, but there is always a better day to come. “Rather than calling it a failure, just call it a lesson.” You will become stronger as you face these failures and turn them into lessons learned. Successful people keep taking steps forward, and continue reaping rewards from that lesson learned. That is another key to your consulting success.   Set realistic goals. You can have success and you can plan to have 100%, but there will be weeks and months that you just won’t get to 100%. If you hit 80%, you’re doing great. If you hit 50%, then it’s time to find a way to get to 80%.   Always continue learning. It’s essential that you self-reflect and always look both at what you’re doing right and what you can improve on.   JT calls himself a horrible golfer. He decided that he wanted to improve, so he would play a round of golf, then go home and reflect on what went right and wrong. He read up on ways to improve his game, and his scores dropped significantly. Suddenly he was doing really well.   JT has taken that mentality into his business and career — if things are getting him down, he has found ways to ground himself. Finding a piece of literature or an online video or ebook that can help remind you of the things that are most important and how you can improve. He shares several books that are listed below, and also references some of the articles from the Consulting Success website that have helped him stay focused, including how to write a proposal, and how to talk to your clients. Success will come as you continue to sharpen the craft. Don’t stay stagnant, and don’t get complacent with your work.   Growing Your Business, Even without a Network Having a network in place brings great value to your business, but you can still make connections and land clients even without the help of a network. JT has three solid ideas to help you get started.   Understand the value that you have to offer clients. You need to know exactly what it is that you have to offer your clients, and then you have to deliver it. If you don’t deliver, you will not get more business. The client that you’re serving right now is your number one client, so your focus needs to remain on them. If you’re chasing after more business, you are not helping your client be successful. Stay dedicated to each client as you are working with them, and the value of your work, as well as your value to your client, will both increase.   Second, you have to get yourself out there. There are multiple ways that you can develop your network while your business is growing. If you are willing to attend conferences, participate in small groups, and deliver good content, you will get leads and and you will be successful.   Don’t worry about giving away your content. Many consultants have been advised to develop their content and then keep it secret until a client is paying for it. You should not worry about giving it away. Clients that want to improve their businesses themselves will figure out a way to get it done themselves, and you don’t need to spend anymore time with them. By sharing a good picture of your content, you are building trust with your clients, and this will win you projects.   It’s okay to be selective about your work. Don’t rush to accept every project that comes along. Instead, as business opportunities come, ask yourself if each client is the type of company that you want to be working with. Examine their values and see if they lineup with yours — are they trustworthy? Do they provide the opportunity for you to grow? Will they actually listen to what you have to say because they are seeking advice? Are they looking for help? And most importantly, can you deliver value?   That is the single most important question you need to ask yourself — can you deliver value to this company by taking on their project? If the answer is no, then you need to ask yourself why you are doing this.   Do a litmus test with each opportunity that comes your way — see how your values line up, and then move forward from there. After you’ve had a series of conversations and opportunities to determine if the work is a good fit, you can make your decision and move forward accordingly, and with no regrets about your decision.   JT has found that these tips are key to finding satisfaction in seeing companies be successful.  He has helped his clients realize $30 to $40 million savings through projects, coaching, and events. It’s what drives him toward success, and today he’s enjoying the benefits of finding consulting success. Be sure to listen to the many insights that JT shares on how to turn today’s failures into tomorrow’s success on this episode of Consulting Success Podcast.   Key Takeaways: [:15] Introduction [4:10] Why the decision to transition into consulting isn’t always an easy one. [5:09] Challenges will come when starting up your consulting business, but here’s why that’s okay. [8:35] How can you keep your success-oriented mindset strong when things get tough. [12:50] Two solid lessons you can learn from failure. [15:30] How you can grow your business, even without a network. [19:30] What drives JT toward success? [22:13] How you can connect with JT Badiani.   Mentioned in This Episode: Focused Improvement Consulting Success Blog The Goal: A Process of Ongoing Improvement, by Eliyahu M. Goldratt and Jeff Cox The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

JT Badiani is the founder of Focused Improvement Consulting, and his business has been built on the failures that he turned into his success. He started out as a MBA/chemical engineer with years of experience in the design field and great success in operations, but decided that his talents and passions could truly be put to use when he pursued his dream of helping companies achieve success. He has been in the consulting business for over four years, and has learned a few things along the way. You won’t want to miss JT’s take on the power of failure on this episode of the Consulting Success Podcast.   The Road to Consulting JT Badiani works to help companies improve their bottom line through the execution of their strategy, and implementing strategies with the help of Six Sigma. He knows how to critically evaluate a program to make it more efficient and streamlined. Over the years, JT has found ways to bring his clients up to a 15X return on their investment in him as their consultant. But his road to consulting success was not a short one. He experienced tremendous growth in six years working with his sector knowledge in aerospace, engineering, and more, and even worked as the VP of a company in Toronto. He was seeking a senior leadership role with leadership, but things didn’t work out. He spent nearly 12 months looking for a company to buy, but nothing was the right fit. During this time, JT discovered small and medium sized companies that were in need of operational or execution support. Although he’s not a consultant by trade, consulting was starting to feel like the right fit.   The decision to transition into consulting is not always an easy one. JT quickly found out that taking the leap from working for an existing company to working for yourself can be a difficult decision to make. This can be a hard decision to make for several reasons. Many consultants come into the workplace and find that, while they’re great on the theoretical side, they lack skills for implementation. JT came into consulting with the mindset of helping companies execute their strategies better, but found that people often want to take away your great ideas and implement them themselves, which means that you never get to see the fruits of your labors.   JT decided that he wanted to have a different approach to his consulting business, and now he works to be involved as much as he can from start to finish to help his clients be successful.   Overcoming the challenges of starting up a business. Every consultant, and every entrepreneur, knows that starting up a business comes with a host of challenges. A few of these challenges can include learning all about the consulting side of sales, figuring out how to lead a service-based organization, and understanding how to sell to companies by gaining their trust quickly. In my conversation with JT, we discuss two surefire ways that you can begin to overcome the challenges that come with starting up your own consulting business.   First, get yourself known. Networking is the key to your consulting success. As JT ventured out with his business, he reached out to his core network. He shares the ways that he was able to break into the industry, including what it takes to get up in front of people, and being willing to take risks as you are establishing yourself as an expert.   Second, surround yourself with support. Family support can be a huge factor in the success of your consulting business. JT shared what works for him — family support meant talking through the challenges the business was facing, examining options, then making a decision and going with it.   In JT’s case, he and his wife found a rhythm to the regular conversations that was established in the startup phase of his consulting business. His wife came from an entrepreneurial background, he has an MBA, and they brought their skills and knowledge together to create a plan that worked. Surrounding yourself with people that will support your work efforts is an essential piece of the puzzle, and you’ll want to hear some of the tips that JT shares on the types of conversations that he and his wife have to make sure that they are on the same page with the business efforts.   Keeping your mindset strong when it gets hard. Business may be good, and you might be growing quickly, but the reality of most growing consulting businesses is that there are hard days, setbacks, and proposals that you want but don’t win. How do you keep your mindset strong so you can keep growing your business?   Recognize that it’s tough, but keep looking forward. JT shares a powerful story of four high-value proposals that he lost. Over the course of an especially difficult week, he didn’t win one proposal after another. By the time the fourth proposal came back — which he didn’t really even want — JT was feeling pretty discouraged about what he was doing, and why he was doing it. He and I had a conversation not long afterward, and he followed my advice — it is tough, you are going to have losses, but keep looking forward and reflect back on why you didn’t win your proposals.   Connect with clients for feedback. Ask why you didn’t win the proposal, listen to their advice and then apply it. Be insightful, and restructure presentations so people can gain the insights of your value. Leverage your network so that you have the right references, trust is established with potential clients, and they feel more comfortable with what you do and how you do it.   Every entrepreneur encounters this kind of failure — today may be a bad day, but there is always a better day to come. “Rather than calling it a failure, just call it a lesson.” You will become stronger as you face these failures and turn them into lessons learned. Successful people keep taking steps forward, and continue reaping rewards from that lesson learned. That is another key to your consulting success.   Set realistic goals. You can have success and you can plan to have 100%, but there will be weeks and months that you just won’t get to 100%. If you hit 80%, you’re doing great. If you hit 50%, then it’s time to find a way to get to 80%.   Always continue learning. It’s essential that you self-reflect and always look both at what you’re doing right and what you can improve on.   JT calls himself a horrible golfer. He decided that he wanted to improve, so he would play a round of golf, then go home and reflect on what went right and wrong. He read up on ways to improve his game, and his scores dropped significantly. Suddenly he was doing really well.   JT has taken that mentality into his business and career — if things are getting him down, he has found ways to ground himself. Finding a piece of literature or an online video or ebook that can help remind you of the things that are most important and how you can improve. He shares several books that are listed below, and also references some of the articles from the Consulting Success website that have helped him stay focused, including how to write a proposal, and how to talk to your clients. Success will come as you continue to sharpen the craft. Don’t stay stagnant, and don’t get complacent with your work.   Growing Your Business, Even without a Network Having a network in place brings great value to your business, but you can still make connections and land clients even without the help of a network. JT has three solid ideas to help you get started.   Understand the value that you have to offer clients. You need to know exactly what it is that you have to offer your clients, and then you have to deliver it. If you don’t deliver, you will not get more business. The client that you’re serving right now is your number one client, so your focus needs to remain on them. If you’re chasing after more business, you are not helping your client be successful. Stay dedicated to each client as you are working with them, and the value of your work, as well as your value to your client, will both increase.   Second, you have to get yourself out there. There are multiple ways that you can develop your network while your business is growing. If you are willing to attend conferences, participate in small groups, and deliver good content, you will get leads and and you will be successful.   Don’t worry about giving away your content. Many consultants have been advised to develop their content and then keep it secret until a client is paying for it. You should not worry about giving it away. Clients that want to improve their businesses themselves will figure out a way to get it done themselves, and you don’t need to spend anymore time with them. By sharing a good picture of your content, you are building trust with your clients, and this will win you projects.   It’s okay to be selective about your work. Don’t rush to accept every project that comes along. Instead, as business opportunities come, ask yourself if each client is the type of company that you want to be working with. Examine their values and see if they lineup with yours — are they trustworthy? Do they provide the opportunity for you to grow? Will they actually listen to what you have to say because they are seeking advice? Are they looking for help? And most importantly, can you deliver value?   That is the single most important question you need to ask yourself — can you deliver value to this company by taking on their project? If the answer is no, then you need to ask yourself why you are doing this.   Do a litmus test with each opportunity that comes your way — see how your values line up, and then move forward from there. After you’ve had a series of conversations and opportunities to determine if the work is a good fit, you can make your decision and move forward accordingly, and with no regrets about your decision.   JT has found that these tips are key to finding satisfaction in seeing companies be successful.  He has helped his clients realize $30 to $40 million savings through projects, coaching, and events. It’s what drives him toward success, and today he’s enjoying the benefits of finding consulting success. Be sure to listen to the many insights that JT shares on how to turn today’s failures into tomorrow’s success on this episode of Consulting Success Podcast.   Key Takeaways: [:15] Introduction [4:10] Why the decision to transition into consulting isn’t always an easy one. [5:09] Challenges will come when starting up your consulting business, but here’s why that’s okay. [8:35] How can you keep your success-oriented mindset strong when things get tough. [12:50] Two solid lessons you can learn from failure. [15:30] How you can grow your business, even without a network. [19:30] What drives JT toward success? [22:13] How you can connect with JT Badiani.   Mentioned in This Episode: Focused Improvement Consulting Success Blog The Goal: A Process of Ongoing Improvement, by Eliyahu M. Goldratt and Jeff Cox The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

The team is back to talk about the love/hate relationship with Change Management after we discuss Amazon’s new discovery service, an update on the 2012 LinkenIN hack, and how virtualization is over the hill. Newsy News AWS releases the Application Discovery Service to help you map out your apps The 2012 LinkedIN hack is 15X … Continue reading "Episode 6: Change Management" The post Episode 6: Change Management appeared first on Infotrek Podcast.

PRE-RECORDED 9-4-12 Tonight we will be discussing a little controversial subject Lithium. Read Dr. Goodman's new article on her website at www.hddrugworks.org titled: NP03 Lithium: A Potential New Drug for HD NP03 is a new drug from Medesis Pharma that delivers lithium in a water and oil microemulsion that allows for much lower (15X lower) therapeutic dosing. Barring future problems, this drug may be on its way to study in people. Link:  http://bit.ly/R3BueM Lithium is so toxic, why revisit this drug reformulated in a lower (15X lower) dose? In May this year we talk about mouse models and the fact that therapeutic benefits may not carry over to human. Why try to formulate old drugs? What can you tell us about YAC mouse model? Are you familiar with Medesis Pharma? What is ISIS working on that will compliment this NP03 therapy? What about other mood stabilizers? Bottom line, work with your doctor and find the best drug solution for your patient

This, to me (Stang), is a better than usual Hour of Slack, because I as show host was lucky enough to have both Dr. Hal and Lonesome Cowboy Dave in the studio at WCSB -- and, halfway through the show, Dr. Sinister. You cannot get much more pure audio Slack than that -- unless you also have Dr. G. Gordon Gordon, who emailed us a topical (!) short rant about the Batman Movie Massacre, inserted near the beginning. (Technically, Dave was phoning in, but since he's generally the only person ALLOWED to phone in, he might as well have been in the studio.) The conversation between the Doktors of the Air ranges from 15X-day, which had ended earlier that very day, to DAMNED NEAR EVERYTHING ELSE, such as, for instance, Fleischer cartoons and how the "human blockhead" sideshow act is done. Both Dr. Hal and Dave turn in STERLING performances. We still have almost 3 more hours with these worthies from Dr. Sinister's show, and our hope for upcoming episodes is to intercut that material with the location X-Day recordings of rants, music and "radio shows" -- a truly daunting editing task, the thought of which makes me (to quote Little Big Man) "shrivel like a spider on a hot stove."

I. John McCain - 3:25II. Urban Meyer - 5:25III. Eagles Discussion Part 1- 10:15IV. Helmet Rule - 14:55V. Eagles Preseason Talk 2.0 - 20:00VI. Beers for the Boys - 25:40VII. Shit that Happens in 60 Seconds - 32:55VIII. NFL Rundown - Minnesota Vikings (With Joe Kindler) - 34:42IX. NFL Rundown: Detroit Lions (Done by the Bro Love Boys) - 43:15X. NFL Rundown: Green Bay Packers (With David Slagle) - 48:05XI. Beers for the Boys Part 2 - 101:15XII. Phillies Talk- 103:00Support this podcast at — https://redcircle.com/brotherly-love-sports-podcast3438/donations