Podcasts about administrative manager

We are excited to introduce our very own Administrative Manager, Mary Maloney, on this episode of Leadership on the Links!  Mary provides essential administrative support to the Tyler Bloom Consulting team, along with assisting in our recruiting efforts and marketing channels.  Prior to working with Tyler Bloom Consulting, Mary worked in manufacturing before pivoting to a career in recruiting. Mary is tied to the golf industry through her husband who is a Field Staff member for the GCSAA, and grandfather who is a golf course architect.  In this episode, Mary gives examples of having an open mindset when selecting candidates for your roles and the benefits of this hiring approach.  Education Isn't Everything While having a degree can be an important qualification for a job, it's not everything. When hiring for your golf course, it's important to heavily consider a candidate's experience. For instance, while someone might not have the perfect educational background, they could have been working at a golf course since they were 16 and gaining knowledge through hands-on experiences. If you find someone who is a good fit, they can always gain the education they need through additional schooling or hands-on training after they are hired. By giving unconventional candidates a chance, you are widening your candidate pool and improving your chances of hiring someone great.  Culture Is Essential to Success Before the hunt for your next employee even begins, it's important to define your company culture. This way, you can ensure the candidate you select is going to mesh well with your team. In order to attract people who fit your culture, you want to showcase what your golf course is all about to candidates. Show people what they can expect when they walk into their interview or first day on the job.  Keep your website up to date and include plenty of photos of your facility. Even using social media to highlight your other team members is a great way to show your workplace culture.  Networking Is Key As many people know, the golf industry tends to be male dominated. However, there are plenty of women who find success in this field as superintendents and in other leadership roles.  For women trying to break into the industry, Mary strongly encourages them to network. Whether it be attending golfing events, joining online groups, sending messages to fellow professionals on social media, or any other means of surrounding yourself with people in golf, networking can help you get your foot in the door.  Enjoy this episode with Administrative Manager, Mary Maloney… Soundbytes 11:17-11:28 “I think that people forget that, like you said, people are, ‘oh, you get to work outside, how fun?' Yes, it's nice, and you're not bored at a desk, but it is a very demanding job.” 14:19-14:46 “I think it's important when you are home to be present with your family. Make sure you allow that time. Make sure you have all of your ducks in a row on the course and have people who you trust on the course when you're not there, so you can enjoy that time when you're at home.”   Quotes  “If you're okay to explore, not having that one specific thing, you might end up with the perfect candidate.” “You do need to have a passion in this industry to further your career and get to those top-level positions and clubs.” “I know it's kind of cliche, but network network network.” “He's not that patient of a man in real life. But, for some reason on the golf course, he's very patient and very fun to play with.” Links mentioned in this episode: Tyler Bloom Consulting: https://tylerbloomconsulting.com/ Connect with Mary Maloney on LinkedIn: http://linkedin.com/in/mlmmaloney 

Dr. Andy Roark and Jamie Holms reflect on personal growth and professional goals for 2024. Andy grapples with patience and avoiding internalizing others' emotions, while Jamie aims to declutter her mind and improve her communication. Both stress the need for balance in veterinary medicine, emphasizing individual needs. LINKS: Dr. Andy Roark Resources: https://linktr.ee/DrAndyRoark Dr. Andy Roark Exam Room Communication Tool Box Team Training Course: https://drandyroark.com/on-demand-staff-training/ Dr. Andy Roark Charming the Angry Client Team Training Course: https://drandyroark.com/charming-the-angry-client/ Dr. Andy Roark Swag: https://drandyroark.com/store/ ABOUT OUR GUEST: Jamie Holms is a chicken mom and the Administrative Manager for Dr. Andy Roark, and Uncharted Veterinary Conferences. Jamie is passionate about helping the people who are helping pets and is a firm believer that the future of the veterinary profession is bright. Jamie is obsessed with baby goats, axolotls, hedgehogs, tea, plants (especially hoyas), kindle books, food, and sleep - not necessarily in that order.

In this episode, Dr. Andy Roark and Jamie Holms revisit an old article on balancing happiness, stability, and giving in vet medicine. They reflect on changes in perspectives over the years, discussing the evolution of these core principles while exploring the intricate facets of happiness, intentional giving, and the dynamics of optimism and realism in the veterinary field. The 4 Gifts of Veterinary Medicine Article: https://drandyroark.com/the-4-gifts-of-veterinary-medicine/ Dr. Andy Roark Resources: https://linktr.ee/DrAndyRoark Dr. Andy Roark Exam Room Communication Tool Box Team Training Course: https://drandyroark.com/on-demand-staff-training/ Dr. Andy Roark Charming the Angry Client Team Training Course: https://drandyroark.com/charming-the-angry-client/ Dr. Andy Roark Swag: https://drandyroark.com/store/ ABOUT OUR GUEST: Jamie Holms is a chicken mom and the Administrative Manager for Dr. Andy Roark, and the Uncharted Veterinary Conferences. Jamie is passionate about helping the people who are helping pets and is a firm believer that the future of the veterinary profession is bright. Jamie is obsessed with baby goats, axolotls, hedgehogs, tea, plants (especially hoyas), kindle books, food, and sleep - not necessarily in that order.

If you're feeling frustrated and discouraged because despite your efforts in cold calling and attending networking events, you're still not closing enough sales and achieving the success you desire, then you are not alone! Many direct sales professionals find themselves in this same predicament, wondering why their hard work is not yielding the desired outcome. Instead of seeing an increase in sales and commissions, they may be facing rejection, wasted time, and a dwindling motivation to keep going.About Marlee Kivens:Marlee grew up in St. Louis Park, MN and has lived in Minnetonka MN for 25 years. Previously she has been an Administrative Manager in various twin cities companies. The longest-running job she had in this field was in her father's company which he owned for more than 30 years in South Minneapolis. The company sold cemetery memorials, granite countertops, and concrete decorative items. She ran the company during her father's health issues, and semi-retirement to Florida in the winters. She started at the age of eight and learned everything from the bottom up. Marlee's father sold the company in 2005 to an out-of-state competitor.Marlee has been with Pampered Chef for eight years. She was awarded a very prestigious sales award at her National Conference called “Excellence Award for Personal Sales” for 2020-2021. (Only the top 4% of Pampered Chef Consultants earn this.). Marlee was also awarded Top Sales Recognition in 2020 within her Team and ranked 12th overall in personal sales for 2020 on her Executive Director's team - which includes hundreds of consultants. She also earned her first incentive trip in 2022 to Grapevine Texas.In this episode, Jennie and Marlee discuss:Boost motivation with success storiesUnderstanding Marlee's journey and her unwavering determination, despite her physical disabilities, reinforces the idea that with the right mindset, resourcefulness, and support, success is not only attainable but inevitable.Explore independent cooking with Pampered ChefBeing part of Pampered Chef not only opens doors for business opportunities but can also empower individuals to achieve independence in their daily tasks, such as cooking. Understand values in direct salesEmbodying customer-centric values, being candid about product feedback, and demonstrating exceptional customer service, like Marlee, not only builds trust but also fuels business growth. In this episode, you will be able to:Boost your motivation with inspiring direct sales success stories.Discover the endless possibilities of independent cooking with Pampered Chef products.Uncover the importance of values in choosing the right direct sales opportunity.Explore the virtual consulting trend and learn how to transition effectively in direct sales.Learn the secret to exceptional customer service and honesty in direct sales."Be a role model for your children, show them that you can do this.” –Marlee KivensCONNECT WITH MARLEE:Facebook Name: Marlee Kivens (https://www.facebook.com/marlee.kivens) Facebook Group Name: Kreative Kitchen KornerCONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMasteryShow Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Jamie Holms RVT interviews Dr. Andy Roark about his recent article in Today's Veterinary Business titled "Measuring Sticks." They discuss how we determine our own self worth and the tendency for driven people to choose unhelpful and unhealthy measurements by which to judge themselves. LINKS: ARTICLE: Measuring Sticks Dr. Andy Roark Resources Dr. Andy Roark Exam Room Communication Tool Box Team Training Course Dr. Andy Roark Charming the Angry Client Team Training Course Dr. Andy Roark Swag ABOUT OUR GUEST: Jamie Holms RVT is a new chicken mom and the Administrative Manager for Dr. Andy Roark, Uncharted Veterinary Conferences. Jamie is passionate about helping the people who are helping pets and is a firm believer that the future of the veterinary profession is bright. Jamie is obsessed with baby goats, axolotls, hedgehogs, tea, plants (especially hoyas), kindle books, food, and sleep - not necessarily in that order.

In episode 13, Elissa Narro Aguirre, Administrative Manager for Concretos Narro and Professor at Universidad Americana del Noreste (UANE), co-hosts with her brother, Alejandro Narro Aguirre, Chief Executive Officer for Concretos Narro. Join them as they discuss mentoring the next generation of concrete professionals, working together, and their involvement with the ACI Northeast Mexico Chapter. This episode is produced in Spanish. Check out the video podcast here: https://youtu.be/PWD_gnVVLEI Engineering Greatness is produced by Association Briefings.  

This week, Fire Chief Scott Freitag and Administrative Manager, Susanne Dixson, ask the question: Are you in the Fire District? Emergency fire and medical services are not automatically extended to properties located outside of the jurisdiction of our Fire Districts, but those without fire and medical through a department or district may be eligible to either annex into one of our Districts or obtain a Fire Protection Agreement (FPA).  For more information, or if community members would like to verify whether or not their property is within the Fire District, please call our Administration office at 928-772-7711. https://bit.ly/CAFMAAreYouInDistrictCentral Arizona Fire and Medical Authority (CAFMA)https://www.cazfire.gov (928) 772-7711Subscribe on Apple Podcasts: https://apple.co/3k2m0az Subscribe on Google Podcasts: https://bit.ly/38fRB6nListen on Spotify: https://spoti.fi/32DIN6J

Jamie Holms RVT joins the podcast to interview Andy about one of his recent articles. The struggle to take ownership of what we can while knowing when to accept things that are out of our control is never easy. In this episode, Jamie and Andy talk through where those distinctions become challenging in veterinary medicine and what to do when its hard to tell the difference. LINKS: Article - Back to Reality: https://todaysveterinarybusiness.com/back-to-reality-discharge-notes-0223/ Dr. Andy Roark Exam Room Communication Tool Box Team Training Course: https://drandyroark.com/on-demand-staff-training/ Dr. Andy Roark Charming the Angry Client Team Training Course: https://drandyroark.com/charming-the-angry-client/ Dr. Andy Roark Swag: drandyroark.com/shop All Links: linktr.ee/DrAndyRoark ABOUT OUR GUEST: Jamie Holms RVT is a new chicken mom and the Administrative Manager for Dr. Andy Roark, Uncharted Veterinary Conferences. Jamie is passionate about helping the people who are helping pets and is a firm believer that the future of the veterinary profession is bright. Jamie is obsessed with baby goats, axolotls, hedgehogs, tea, plants (especially hoyas), kindle books, food, and sleep - not necessarily in that order. Fun Fact: Jamie's a Slytherin

If you've visited Central Arizona Fire and Medical Authority's (CAFMA) Admin Office, you've no doubt been greeted by our awesome Administrative Specialists… but what do they do all day?! It turns out, A LOT! This week on the CAFMA Connect, Chief Cody Rose, Assistant Chief of Planning and Logistics, sits down with Susanne Dixson, Administrative Manager, to get the details. Bottom line, this team works miracles!Central Arizona Fire and Medical Authority (CAFMA)https://www.cazfire.gov (928) 772-7711Follow CAFMA on Facebook: https://bit.ly/2TO6XqkFollow CAFMA on Instagram: https://www.instagram.com/centralazfi...Follow CAFMA on Twitter: https://twitter.com/centralazfireSubscribe on Apple Podcasts: https://apple.co/3k2m0az Subscribe on Google Podcasts: https://bit.ly/38fRB6nListen on Spotify: https://spoti.fi/32DIN6J

English Bradley is a passionate, overly-organized community member, and Administrative Manager at BCTV in Reading, PA. I met English a few years back at a networking event and we've been friends ever since. Her passion for community and outgoing positive attitude make it easy to have her in your circle of friends that help lift you to higher levels of success. She truly loves people and makes it a point to ensure she is at her best when she schedules to meet anyone. She literally schedules naps for self-care and for you! Learn More About English Bradley Website: BCTV LinkedIn: English Bradley Connect with FXV Digital Design Website: FXV Digital Design LinkedIn: @fxv-digital-design Instagram: @fxvdigital TikTok: @fxvdigital Show Notes Produced By: Joseph Alexander Media Music By: Beats by Dai

Eliot Sherman has more than thirty years of financial management experience in several manufacturing and service companies, holding titles from Administrative Manager, Director of Human Resources, and from Division Controller to Corporate Controller to Chief Financial Officer. On this episode, Eliot shares stories and lessons from his time in the industry, providing a list of learnings for anyone in charge of people.

  Messaging—AKA the words you use to communicate to your dream clients and market your services—matter. A LOT. Your messaging is what sets you apart, gets the right people to take notice, builds connection and trust, and sells your paid offers...without you having to "sell" anything. And while most big businesses spend MONTHS of time and MILLIONS of dollars making sure their messaging is spot on (because it's THAT important), most small businesses and solopreneurs barely even consider it.  It's time to change that. In this episode, we're gonna craft your magnetic messaging so you can stand out from the crowd and draw the right people into your community. I'll go over what needs to be included in your messaging to capture your dream client's attention and how to incorporate it into your business.   “This is not about what you think you should say and instead it's what your clients need to hear.” - Shawn Mynar “A lot of us come at our business with our heads, we're up in our head. When you're up in your head, it's really hard to get in the hearts and minds of your clients.” - Shawn Mynar “Just for messaging in particular, the combination of how you speak and how they think. Doing so when you use their words but in your unique voice and tone, that is where true connection is built.” - Shawn Mynar "It's finding that sweet spot of sharing about yourself while also keeping it about your audience, keeping it about your dream clients. So it's always about you as it relates to them." - Shawn Mynar "How do you know when your messaging is magnetic? Well, you will have engagement from your audience." - Shawn Mynar Make Messaging Magic Waitlist - shawnmynar.com/copy FULL EPISODE TRANSCRIPT BELOW: 0:00 The moment you decide to have your own business, you also decide to take on a bunch of new roles, whether you want to or not bookkeeper, accountant, Administrative Manager, visionary, creative social media expert marketer and copywriter. Yep whether you realize it or not want to or not love it or not. If you want to be in business, you need to know how to write copy. Your Business literally cannot exist without it. And yet so many coaches, practitioners and small business owners never give their copywriting skills a second thought and then are stumped when their businesses are struggling to take off or not building an audience or not creating a connection based community, it all comes back to copy. So in this copywriting Crash Course podcast series, I'm covering the ins and outs of writing good copy for your small business even if you're not a quote unquote good writer. Today, we're going to focus on messaging and making sure that your message is magnetic to your dream clients. So stay tuned. 1:12 Hey there, I'm Shawn Mynar, and this is unstuck entrepreneur. I'm a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business where I work from home in my sweatpants while reaching and helping 1000s of people all at the same time. Now I'm obsessed with showing other heart centered coaches, practitioners and solopreneurs how to build a business and life they love. Consider this podcast your safe space to learn both the inner work and practical strategies required to build the impactful profitable business of your dreams, no hustle, grind, or long hours required. That's right hustle culture, not welcome here. Let's get into today's session. 1:56 Hey, hey there, friends, and welcome back to the unstuck entrepreneur Podcast. I'm Shawn, your host. And I am grateful to have you here, we got a good episode in store all about Magnetic Messaging. This is also the third episode in the copy Crash Course series that I'm doing here on the show. So that means if you go back two episodes ago, that will be the first one in the series, which is 184 185 was last week. And this week is 186. And the third episode, make sure you listen to them all. I feel like we're now kind of at the place where if you listen to this episode, you may or may not have a really good idea of what we've been talking about, you can still listen to this one first. But if you take it out of context, and don't go back and listen to the first two of this series, you're not going to get the full picture. And it may not make as much sense. So listen to this one, then go back to 184. And then 185. And you will be up to date with the copy Crash Course series. Okay, we're gonna talk about messaging today. I've already mentioned this quite a few times in these past few episodes, and also have already had a few episodes of unstuck entrepreneur that we're dedicated to messaging. It's something we talk about a lot. And today we're diving into it even deeper, we're going big time here today. As I've said, I think this was in last episode, messaging is the ingredients of your copy. So before you can write, copy, really all you have to know your messaging, you have to get really super clear on that. If you don't, then it makes it way harder to write copy. And that might actually be if you feel like you're someone who deals with writer's block a lot in your business. Like if you're writing an email, if you're trying to build out your website, and you can't figure out what to put in the text section. Then the big reason behind that sense of writer's block is just because you're not clear on your messaging, yet you haven't done that step. It's like you're missing the ingredients like I kind of talked about last week, you're trying to throw together random ingredients to make a cake instead of knowing what's included following the recipe to a tee, and then that cake turns out. So it makes it way harder to write any words for your business if you haven't figured out your messaging yet, and it also is less effective. Again, things we've talked about in the past few episodes with your copy being boring or not having personality or edge not standing out not grabbing the attention of the people that you want to grab. That often comes back to a lack of messaging. So when we take the time to really figure this out and dial this in, and it is something that every business needs 5:00 It's also something that every different offer that you have in your business needs, when you take the time to really figure it out, then writing copy actually becomes pretty easy. And it's almost goes from like trying to pull out some words, pull out some writing into almost like fitting together a puzzle in a way, which is super fun, right. And it also gives you lots of ideas for content too. So again, if you're someone who struggles to figure out what to post on social media, what to write in a blog post, what to have is your podcast topics. Not knowing your messaging, not being super duper, duper clear on that is part of their problem there. And then as soon as you take the time to get that clarity, then all of a sudden you have this like overflow of our ideas. So you could basically never run out of ideas when you know your message. So really, really important stuff. Hope you have figured that out by now. And that is why we're going to take an entire episode of this copy Crash Course to go over this and what it really means to have good messaging and to have clear messaging. And then this is also something that is going to be a big piece of the upcoming workshop that I'm hosting for you all that is going to be where we really put the pieces together, we get all the details. And we actually formulate your messaging for your business. And you will also get access to the entire messaging workbook that I personally use in my business for every single offer that I have. And I will give that to you. And it's about 50 questions that will completely take the guesswork out of you trying to figure out your own messaging. And then by the time you are finished with those 50 questions in that workbook, you'll have so much more clarity and so many more ideas, and you'll be able to take exactly what you wrote in that workbook and put it into your copy, it becomes your copy, it fills the spaces where there needs to be text, it fills the captions, it fills the text boxes, it fills the emails. And there you go. Now you are really on a roll in creating the type of content that resonates with your people. And it all starts with this messaging work, it is the most valuable tool that you'll have in your business for the rest of your business. As soon as you learn how to do this. As I said, you're doing it for every iteration of your business. I've already done the messaging workbook three different times in my business over the past 12 months for three different offers, I go back to it over and over and over again. Of course, every time it gets easier, every time more clarity comes through different words or phrases or ways I want to say things come through that I know will resonate with my audience and business grows because of that clarity. So I'm going to be giving the details of that workshop to everyone on the waitlist very, very soon. And if you're not on the waitlist, you may or may not hear about it depending on how many people from the waitlist sign up, there's a certain number of spots, they are limited, I want this to be a small group experience. So you have to really be on the waitlist in order to make sure you get a spot and then I'll kind of take it from there and see if we have spots available, then I will potentially talk about it here on the show or potentially email it out to those of you who are on my email list, Shawnmynar.com/copy is where you get on that waitlist. And you will be the first to know when that workshop is going to happen. What is going to happen in the workshop, what you can expect what you'll get out of it. All that good stuff, Shawnmynar.com/copy to get on that, and I will of course, leave that in the show notes. So you can just click into the show notes and get that link. All right, let's dive in a little deeper into the definition of messaging. From a very basic perspective, it is what you say how you say it, and why you say it to connect with your dream client. We're not trying to talk to everyone. We're not trying to talk to anyone who will listen, we are specifically figuring out what to say how to say it and why to say it to the people that you want to work with to the people that need and want your help and the people most likely to connect with you. That is when we can really start building because we've gotten more specific 10:00 thick. And that's the goal of messaging. So that definition sounds still pretty vague. Probably, it's like, cool. Yeah, that does not help me at all, I'm already trying to say the right things. It's not working, I can't come up with stuff, here are some additional things to consider. First of all, getting out of your head, and into the hearts and minds of your dream clients. This is not about what you think you should say. And instead, it's what your clients need to hear. That is a very different lens. And this is quite honestly, what a lot of people aren't doing. And so this is where you really do have the opportunity to stand out and show your uniqueness and also show your authenticity and your realness because you are turning that lens from you. And to them to the hearts and minds of them. A lot of us come at our business with our heads, we're up in our head. And when you're up in your head, it's real hard to get in the hearts and minds of your clients. So we got to drop it down, take it out of ourselves, I wish you could see my hands right now, because they're all over the place. Take it out of you and put it into them, and then come at it from that angle, and it makes a world of difference. And then honing in on that a little deeper, it's zeroing in on the way they by that I mean your dream clients, think, speak, and act, what's important to them, what motivates them, what's bothering them, why they have a problem, why they can't fix their problem, what they've tried to fix their problem, what they expect, what they want, what their dreams are, and why they need you to get there. 12:09 So that is where we really start creating this message that no one else has gotten. No one else that they have seen and and heard about and looked at and looked into, has really gotten because they haven't dug that deep. They haven't gotten there. And when you do, it sets you apart. So then once you also have all of that, and you've really gotten clear on all of that about your dream clients, from their hearts and minds, then you also use their language, their language, their words, their phrases, as your messaging. So we have what they're thinking, feeling, saying. And then combine that with you with your authentic voice with what makes you unique. So it's the combination, this is just for messaging, in particular, the combination of how you speak, and how they think. 13:13 And doing so when you use their words, but in your unique voice and tone. That is where true connection is built. That is where trust is built, that is where rapport is created. And you have this bond, whether you know it or not, because they may just be in your audience and have never actually spoken to you. You have a bond with them. And that bond comes from this place of no one else fully, truly understanding them, except you, you want to be the one that comes to mind for them, of the person that really gets them. The guide, the coach, the practitioner, whatever it is the one that gets them. And when you have built that kind of relationship with your dream client, guess what the next step is to help them for them to get the help they need from you. And that is when you have a paying client. And another thing that happens as a byproduct of having a really good messaging and weaving it into everything you write all of your copy over and over again, is you get to a point where you're defining their problems better than they even can. You're talking about their goals and their dreams and their visions better than they can you are really actually putting words to something that they have felt that they have thought about that has been on their mind, but they've never been able to express or at least not to the degree that you are and when you can do that, that builds trust beyond anything else in 15:00 trust that you can help them solve it, trust that you can help them get there. Because if you can do that, if you can really create that picture for them, then you are naturally the person to go to, to make that a reality. So really, I guess that's just another example of the importance of having good messaging and why not great messaging or safe messaging, I guess we could even say, or just even not well thought out, messaging doesn't cut it, it will also take them it's an very emotional process. And all of your writing should be emotional in your business, because everything that your clients are going through, has an emotional component to them. And when you can take them on an emotional journey from where they are now experiencing whatever emotion they're experiencing, to this new emotion, maybe it's a sense of hope, of excitement for a new journey for a new reality, a new possibility. That is an emotional journey that goes beyond just words. And when you can use your words to take people into that place to let them feel something that is so powerful, powerful beyond measure. And, again, not something we can turn away from or shy away from in our businesses any longer. All right, so now that I've hopefully use my messaging to sell you on messaging, let's dive into the ingredients of good messaging, what you really need to consider and like I said, not enough time or space here to go through every single thing that you should be asking yourself and considering and diving into in your business to really establish your messaging. But this will give you a place to start. And then we'll do the actual work in the workshop coming up. Okay, first, your problem, which I like to call the Point A and Point A is where your dream clients are now. So that could be an unresolved issue, it could be a symptom or a set of symptoms a way they're feeling, it could be an unachieved outcome, or an unachieved goal could be an unfulfilled desire, whatever it is, there is a problem right now that your clients are experiencing, that they don't want to experience diving into the nitty gritty details, like getting into it, again, deeper than they have ever even really put into words. That is what we want to do. And it is absolutely 100% possible, you all have the ability to do that right now. Just with a little bit of encouragement and guidance on what the right questions to ask yourself are. The next step is the solution of the next ingredients, I should say, the solution. So that is the point be right now your dream clients are all at point a point B is where they want to be, it's with their goal achieved their dream or desire reached their symptoms improved or gone. It is what they want, it is the solution to the problem. So that is their point B. Now, most likely, the point B and this is really where we should probably get clear on this. Because if this is not happening in your business, you may need to go and reevaluate your offer and your services. But most likely that point B is what you're going to help them get to is is the whole point of what you do with your clients, right. So keep this specific to what you do for your people. So that point B is what they can expect, after they work with you what you will help them achieve. Because then this third piece, this third ingredient is the bridge. So the bridge is how they will get from point A to point B. And this is where your process your work comes into the picture. And the key here is really using the right words, phrases, techniques, whatever it is, whatever your approach is, describing that in a way that your dream clients can really see it can really understand it can really digest what is actually going to happen, why it's important, why it's necessary. And this is a big, big part of messaging that often gets lost in the picture because I think a lot of it is still being afraid to talk about what you offer to talk about what you do to talk about how you can help and so we kind of glaze over it or we get really step out and we get super general with 20:00 If it or you just because you don't know how else to talk about it, you just like lay it all out in very like analytical terms instead of figuring out what your dream clients need to hear in order to really digest it, to really grasp it. And that is different for everyone and every business. This is why you have to do this for yourself and figure out what is the best way to talk about the work that you do and why it's important. Beyond just like, here's what I offer, you get this many sessions or here's the my course there's this many modules are here's this group program that starts in a few weeks beyond that, and yes, you there's still room for that kind of talk to for the analytical side, and the analytical people that need to read that stuff. But we also still have to connect with that emotional side, and make that connection about the work that we do and why it's important and needed. That is the bridge, what gets them from point A to point B, then we have demographics, certain demographics will be a part of your messaging strategy. And it totally depends on what's important to help make that connection. And that specificity is it important to mention an age range to mention if they're a mom, or a dad or not a mom or not a dad, their marital status. You know, if you're coaching, divorced, single moms, then that demographic is important to talk about in your message and incorporate in so much of what you do. So the actual demographics of your dream client are important. And it's not all you don't have to just create a demographic just to create a demographic, if it's not necessary, don't include it, if it is necessary, include it and be loud about that specific demographic that you are working with. Okay, moving on to the fifth ingredient of your messaging. I call these connection points. So these are real life things that bring you into your dream clients world, and creates this visual of how you and your work would fit into their world. So it really is kind of bringing you to them. So for example, let's say your dream client is a busy mom whose mornings are super hectic, trying to get the kids out the door always forgets the lunchboxes and has regularly shown up at school drop off without having brushed her hair. So these are kind of like real life funny, very relatable things that happen to busy moms with hectic mornings trying to get their kids to school on time, putting yourself in that place. And you can do this, you should be doing this in your messaging and everything that you're creating for your business is putting these real life examples, these real things that happen to all of us into what you're saying to, again, to build that connection, but also just show your realness show that you're a human. And that, you know, you can relate to what they've been through what they're going through what it's like being in their life. And again, like I said, it really puts you into their world. And when you can get that kind of clear visual, again, you have built that trust that connection, that authority and loyalty to which obviously all of the above are needed necessary and great for your business success. The last ingredient of your messaging number six, your about you sort of call this section about you. Yes, there is a spot in your messaging to talk about yourself to a degree. I did talk in the last session about how a lot of coaches are accidentally unknowingly talking about themselves a little more than your dream clients want to hear. And not doing it on purpose. I know that you're not like self centered people by any means. But there is this sweet spot of sharing your story. What you've been through where you are now what got you there, what you learned along the way mistakes you've made. Those kinds of scenarios are great for that additional real talk for you showing your humaneness for establishing authority and expertise in what you do and how you got here and everything that you can help someone with that really 25:00 He does help your message a lot. It's just again, finding that sweet spot of sharing about yourself, while also keeping it about your audience, keeping it about your dream client. So it's always about you, as it relates to them, about you and bring it back to them quickly, as I mentioned in the last episode. So there is this spot, though, where you can and should get super clear on what part of your story what pieces of your story, do you want to include in your messaging? What mistakes, what defining moments, what journey you went on what things you tried, that didn't work, things you tried that did work, why you now do what you do, what you're passionate about what your values are, those things matter. And sharing bits and pieces of this kind of about you stuff, helps your dream clients see themselves in you. And when you have created again, that type of connection. It's this snowball effect, including everything else we've already talked about, where they're not going anywhere else, when they decide to take the next step, they are going with you and your work, because you have gotten to the point where you're now talking about their problems better than they can talk about their problems and talking about their dreams better than they can talk about their dreams and put into words things they've never been able to express. And you are officially in their hearts and minds. And that is when you have Magnetic Messaging. And how do you know when your messaging is magnetic? Well, you will have engagement in your business from your audience. So whether that's on social media, getting likes and comments, and shares, and sales, and all those things that people talk about all the time on social media, things like that in terms of engagement, but also, if people reply to your emails that you send out and say things like, oh, my gosh, I needed to hear this today. Or it's like you were in my head reading my mind. Thank you so much for this, if you get responses to your emails, then that is a sign that you're messaging for that email, at least, was onpoint really did what you wanted it to do. If you get people sending you DMS or messages or emails or just getting in touch with you, and inquiring about working with you. That's a sign that your messaging is on point, I actually had this. This week, she's probably listening. But someone messaged me a direct message on Instagram and said, Hey, I'm your dream client. So that was a really good indicator for me that my messaging is on point. Not only that, she messaged me, but that she knew already that she was my dream client. So that was pretty cool. So yeah, we're looking for engagement. And that's a sign that your messaging is working. Another sign is growth. Of course, that's what we're looking for, as business owners, to have our businesses grow, to have our audiences grow, to have the number of people we've helped grow, the number of clients grow, our income grow, all the things grow, right. So seeing growth in your business is a sign that you are getting that messaging down, which is great, great news. So keep it up. And just as a side note, before I get into this last sign, when you do start seeing this and you do start feeling confident in your messaging, a reminder that it doesn't end there, you will continue to refine. And like I've mentioned, I've revisited my workbook three times in the past year. It's something that you do for every offer. It's something that continues to grow and improve. As you grow as you expand as new things come to surface as you want to start talking about different things or just even as you get to know your dream clients better. Things change and evolve and your message will always evolve too. So just know that this is an ongoing process. Okay, and the last sign that your messaging is magnetic is connection if you are establishing real good solid business connections with your people so even if maybe they're not necessarily turning into paying clients yet, you are still having conversations and building authentic connections with people who are your dream clients. Now it's not the same as creating friendships with just people you happen to meet on Instagram or whatever it trust me. I've done a lot of that I will continue to do it. I love it. So my my best friends are Instagram friends, so nothing wrong with that but this is 30:00 different because we're talking about your business and your messaging for your business. So this is creating connections with future clients, that will down the road, be ready to work with you and do want what you have to offer and are really establishing. They're just people that need more time to make a decision. That's basically what it is. And they are still connecting with you regularly. So that's a sign that your messaging is on point. And then one last thing I want to talk about today is how to get your messaging. Because this really isn't, again, bringing it back to the beginning. It's not about what you think you should say, or what's coming from your head. It's coming from your dream clients and the hearts and minds of your dream clients. So then how do you figure out your messaging, if it's not something you're thinking up, and it comes down to research is actually a very analytical almost, I want to say, process of getting there of establishing this and getting really clear on it. So in the workshop, I'm going to talk about all the different research that you can and should be doing to get your messaging and I will give you instructions on how to do all of that. I can't go over all of it today. But there's two different sides. There's internal research, and there's external research. From an internal perspective, this is really coming from what you already know to be true about your dream clients, usually from past clients, what past clients have said, The words that they've used, where they've been, where they've gotten to testimonials you've gotten from your past clients, this also the internal research can also come from your own experience. So this is where it gets a little tricky, because it's like you're not using, you're not thinking up your messaging. But at the same time, you're using your own experience to get into the hearts and binds of your dream clients of them. So a lot of you the work that you're doing today with people is because of a past experience that you have or had in your own life. And then now you want to help people with something that you've been through. So you can take that past experience and put that into the frame of your dream clients to really piece out your messaging from your experience as well. So those are two places to start is think about your past clients. Even if you haven't had any clients yet, maybe you've had some practice clients, if through whatever coaching program you've been through, or even just have started doing some of the work that you want to do with clients on friends, family members, someone that you know, that has been through the experience that you want to take people through, start thinking about, and doing some research on words that they use what they say you can even interview them, if they're open to that, and and get some really solid research going that then you can organize out into your message. So that's a really great place to start. And if you have had a lot of clients a lot of experience, then probably a lot of your message is actually going to come from those experiences. So it's just a matter of putting on your researcher hat. And going through those client experiences, those testimonials, emails that you've sent back and forth, things that you remember from your sessions. Even if you recorded them if you have them on recording, you can go back and listen to them. Those kinds of things to Healy get their words, their phrases, and using those incorporating those in your message. Okay, I think I've given you enough to consider when it comes to your Magnetic Messaging. So we'll stop there for this episode. Just remember that I know right? Now, this might feel a little bit like out there, like, how the heck am I gonna do this? How do I organize all this? What What how do I know if I have messaging like what concrete thing can I have in front of me that says, This is my message. And that is why I created the workbook that you're gonna get in the workshop, that workbook will just become your guide. It will essentially be your reference manual for everything. So how I have it laid out is once you do that, once you complete the workbook and again, I have 50 questions that will guide you through the entire process. Once you've completed those 50 questions. That is your message. That is where you have really gotten clear on everything. Then 35:00 then you take that message, everything you just spent that time doing. And you literally plop it into your copy, I cannot think of a better word to say, besides plop, you're gonna plop it into your copy. And then you have really good copy. Because not only do you have your messaging all figured out super clear, but then you also have the foundations of good copy to then combine the two. And you don't have to worry about it. You know, it's good, because you did the right work. So that is the whole point and goal of this workshop. And what we'll do together live. So again, details coming out superduper soon, Shawnmynar.com/copy to get on that list. All right, my friends. While we have at least one more episode in the copy it crash course series coming out next week, maybe two, but at least one more. So be on the lookout for that. And until next time, take care. Hey, friend, real quick before you go, don't forget to head over to my website and take the quiz to find out your solopreneur personality type. I've created a super fun super informative two minute quiz that will show you which one of the four solopreneur personality types you fall into. Could it be the boss, the socialite, the visionary or the supporter? Which one are you? Not only is it just fun to know more about yourself, especially as it relates to your business, but it's also really important information so you can be sure that you're building a business that works for you, based on your energy, your personality, and your desires. Did you ever take those quizzes from the Cosmopolitan magazine back in the day? It's kinda like that, but with actual solid questions and real helpful tips and advice at the end, you can find the What's your solopreneur personality type quiz right on the homepage of my website at Shawnmynar.com head there now to take the quiz then let me know over on Instagram at unstuck entrepreneur, what your type is, I'll see you over there  

The moment you decide to have your own business, you also decide to take on a bunch of new roles, whether you want to or not. Bookkeeper, accountant, administrative, manager, visionary, creative, social media expert, marketer…and copywriter. Yep, whether you realize it or not, want to or not, love it or not, if want to be in business, you need to know how to write copy. Your business literally cannot exist without it. And yet, so many coaches, practitioners, and small business owners never give their copywriting skills a second thought and then are stumped when their businesses are struggling to take off, not building an audience, and not creating a connection-based community. It ALL comes back to copy. In this Copywriting Crash Course podcast series, I'm covering the ins and outs of writing good copy for your small business, even if you're not a “good writer,”. Today, we're talking about some of the most common mistakes you're making in your copy, and simple fixes you can start making today, so stay tuned. “Your messaging drives your specificity… Specificity breeds clarity and you need clarity to drive that person to take the next step.” - Shawn Mynar “If you have boring vanilla copy, you get lost in the sea. You don't make any waves and you won't get the kind of attention and interest and engagement that you deserve.” - Shawn Mynar “Personality-packed copy wins every singe time. Every time.” - Shawn Mynar “Nothing that you write in your business is about you including your ‘About me' page in your website… it is about your dream client.” - Shawn Mynar “No amount of amazing, great, wonderful copy is going to keep your momentum if you decide to ghost your business… so you need to be consistent.” - Shawn Mynar Write Good Copy Waitlist - shawnmynar.com/copy FULL EPISODE TRANSCRIPT BELOW: 0:00 The moment you decide to have your own business, you also decide to take on a bunch of new roles, whether you want to or not, bookkeeper, accountant, Administrative Manager, visionary, creative social media expert marketer and copywriter. Yep whether you realize it or not want to or not love it or not. If you want to be in business, you need to know how to write copy. Your Business literally cannot exist without it. And yet so many coaches, practitioners and other small business owners never give their copywriting skills a second thought, and then they're stumped when their business is struggling to take off. When they're not building an engaged audience. When they're not creating a connection based community, it all comes back to copy. In this copywriting Crash Course podcast series, I'm covering the ins and outs of writing good copy for your small business, even if you're not technically a quote unquote good writer. In this episode, we're talking about some of the most common mistakes you might be currently making in your copy and simple fixes you can start making today, so stay tuned. 1:10 Hey there, I'm Shawn Mynar, and this is unstuck entrepreneur. I'm a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business where I work from home in my sweatpants while reaching and helping 1000s of people all at the same time. Now I'm obsessed with showing other heart centered coaches, practitioners and solopreneurs how to build a business and life they love. Consider this podcast your safe space to learn both the inner work and practical strategies required to build the impactful profitable business of your dreams, no hustle, grind, or long hours required. That's right hustle culture. not welcome here. Let's get into today's session. 1:54 Hey, Hey there friends. Welcome back to the unstuck entrepreneur podcast. So happy to have you here grateful for your support. As always, it really truly does mean so very much to me. All right, we are heading into the second episode of the copywriting Crash Course series that I'm doing here on the show. So if you haven't listened to last week's episode, no big deal. You don't need it for this episode, necessarily. But do make sure you go back and check it out after you're done with this one because it will start coming together and making sense if you get the full experience. Today, we're talking about mistakes. And these are not just like things I'm pulling out of the air or things I'm just assuming are happening or things other people are saying are happening. These are legitimate things that I am seeing in the space that we are here are all in in this coaching wellness service provider type space, I know it because I see it, I look at your websites, I look at your social media posts, I am part of your newsletters, I am in the space. And this is what I am seeing. And I want to share this with you not to make you feel bad about your copy because you don't know any different. And when you were writing the copy you were doing the best that you could do. But to give you some ideas of where you can enhance some things, change some things up, do some simple tweaks to improve your copy. And of course along the way, learn. And this is part of the entire process of being an entrepreneur of being a small business owner doing this thing is that you just keep learning and growing. And as you learn and grow which is like this daily experience, then you do better and you keep improving and you keep evolving. And then is this ever growing ever changing cyclical process of business? That's what we're going to do today. I do want to let you know an update. The copy for coaches workshop that I promised you in the last episode is coming up there is a waitlist at Shawnmynar.com/copy CLP why that is where you will get the details of this workshop. It's a live workshop, you me some of your friends, we're all going to get together. And it is a work shop. It's not a webinar. It's not a masterclass it's not something you can just kind of have playing in the background and sort of listen to when you want to. It is a workshop and it is designed to greatly greatly improve and enhance your copywriting skills, your messaging and your brand voice so that you are clearly communicating to the right people and creating a connection with those people through your work. 5:00 And when you do that, you start selling more things. It's that simple, right? So we got to start there, we got to go back to the basics and really actually learn the basics, probably for the first time, intentionally learning the basics, so that you can grow and evolve and enhance this part of your business, which will grow the rest of your business 100%. So if you want to stay in the know and get the updates on that and get first dibs at a spot to the workshop, it will be capped at the number of attendees. As always, I want this to be an intimate group, I want it to be a workshop where we're going back and forth, we're doing we're sharing, we're asking questions, we're doing all this stuff. So it will be intimate. And this is your chance to get in on that before anyone else knows about it. So Shawn mynar.com/copy will be your place for that. Let's get into some of these mistakes. Now, as I'm talking about these, I really want you to come at this with a very open mind and a very clean slate. And being willing to look at your work and look what you have out there. From this objective place to where you can see from an outsider's perspective, if some of this might be going on. I feel like when we have created content for our business, we're rightfully so very protective of it, very proud of it. And you should be pleased. Absolutely, that does not change or go away here. But again, we can always improve, I just rewrote, like 80% of the copy in my entire business. I've just done it spent the past few months doing that. And it's way better. And I'm really proud of it. But it's not that like, what it was before wasn't good, or I wasn't proud of it. Or now I'm like embarrassed of it or anything. It's just I'm evolving. And I My business is evolving. And it will forever be doing that. And the same thing goes for you and your business. So please take what I'm saying with this, like objective sense of like, can I see how this is playing out in my business? And my copy instead of being like, oh, no, I'm not doing that. Like, I don't need to worry about that. I'm not doing that. Because, again, I'm not making this stuff up. This is what I am seeing. And to be totally honest, seeing the amount of this kind of stuff that we're going to talk about today was a big driving reason why I started really diving into copywriting and doing the courses and doing the work to get certified so that I could help you guys with this stuff. Because I'm seeing it I'm it's like everywhere. It's it's rampant. And I really want to change that for you. Because it really does make a huge difference in your business. All right, number one, your copy isn't specific enough. And I've talked about this many times here and various episodes of the show. But it needs to be said again, because 8:09 the what really happens, I think is there's a couple things. First of all, we're worried that if we get too specific, then we end up excluding people that we ultimately would want to help or would work with. But when you stay too general, then you exclude everybody. Because no one actually understands and gets what you do and who you work with and how it can help them. And so that idea of not wanting to exclude people, by being too specific, is actually doing the exact opposite of what you're trying to do what you're trying to not have happen, I guess. So that's the first thing. And then I think the second thing is that you just have not spent nearly enough time, energy and effort to really dive into your messaging. Your messaging drives your specificity, and we talked about this last week, but I will remind you, it's like think of your messaging as the ingredients of a recipe. So let's say I want to bake a cake. I can throw some flour in some butter some I don't know what else is in cake, I don't really eat cake. But I can throw some ingredients in at random and hope it works. And that's what you're doing if you haven't taken the proper care for your messaging. Or I can know the exact right amounts of every single ingredient. I can know how much flour how much sugar how much butter, I can know that this works in with in the altitude. This doesn't work in altitude. I can make all these adjustments I can add chocolate chips, I can add berries as these options 10:00 Since, but I know exactly what I need in order to make the perfect cake. And that is what happens when you have really dialed in your messaging. And guess what? Okay, so let's just think about this, how much more confident are you in the results of your cake, and how it's going to taste and how it's going to look how good it's going to be how much you're going to enjoy it, you know, that cake is going to be awesome, because you follow the ingredients, you followed the recipe. If you're just winging it, and you're throwing some stuff in and you have no idea if it's the right stuff, and you're just gonna put it in and hope for the best. Your competence level is like 5050 At the very best and might even be less than that, your cake could actually turn out. But more than likely, your cake is not going to be very good, you might pull it out of the oven, and it is flat. It's hard, it's too sweet. It's too salty, it just doesn't taste good. It didn't work, right. So think about that confidence level of having that exact recipe, those exact ingredients versus just winging it and hoping for the best, big difference in competence. And I think we can all agree, we'd love a little bit more competence when it comes to our businesses overall. But even just talking about our offers, whether those offers are free or paid, we'd all just love a little more competence. And that messaging will get you there. So we got a little messaging tangent, let's bring it back to your copy not being specific enough. So when it's not specific, it's not clear pacifist, it breeds clarity, and you need clarity, to get that person to take the next step, whatever that next step is, again, we're not always talking about a paid offer here, it could just as easily be checking out your website or going to your blog post or signing up for your freebie or Yeah, purchasing a big coaching package from you, all of the above. We need to think about that in every single thing. We are trying to communicate with our people. So when it's not clear, it's automatically a no. Okay, when it is not clear, it's automatically a no, and your lack of specificity makes it not clear, when the reader can't see themselves in your copy. It's not specific enough, if they don't know for sure with 100% certainty that you are talking to them than it's not specific enough. 12:50 And this also brings into the conversation, the topic of emotions, because a lack of specificity also means lack of emotion, and copy in your business is incredibly emotional, it should bring up the good emotions and the emotions or trying to avoid the frustration, the anger, the overwhelm the confusion, whatever it is that your client is currently going through on an emotional level, your copy the words that you are using in your business should bring that up. And not like we want them to feel even more frustrated than before they started reading something from us. Not that but just more. So a reminder of where they are, what they're experiencing. And that there's a way out, there is another path. And then on the same token, even in the same set of copying the same social media posts or whatever you're doing, you're also bringing up the emotion that is possible for them. The excitement, the hope, the happiness, the joy, the peace, whatever it is that they are in search of. Like I think we all would love to make people a little bit happier, a little bit more peaceful, give them hope, make them excited. That's why we're coaches. And if we have the ability to do that by working with them, then we want to make sure they know that we want to really let them truly experience what it will be like when they are done working with us. When that problem is solved, that symptom is gone, whatever it is that you do. So really the fix here is to talk directly and I say talk because this is something we're gonna get into later in this series. But writing copy is very much like talking to your bestie that's how we want to approach it. And so when I say 15:00 Write people like, I have to write something. But if I just say, talk or chat or whatever, then it has this different kind of mindset around it. And it makes more sense to those who are scared of writing or don't like writing whatever the case may be. So again, talk directly to the needs, wants, problems, symptoms, goals, desires, struggles, and fears of your dream client, speak to it all really paint the picture of, here's where you are. And it doesn't have to be this way. There is hope. There is another way way, here's where you could be, here's how you can get there. And this is how your life could look, this is how things will change. It's that point A to point B narrative. And again, it doesn't have to be like poking the bear poking this problem they have, it's not that it is done with compassion, and understanding and care. And also, there's another way there's a solution, you don't have to be stuck here. Let me guide you towards your next step to where you want to be. It really can be done with a very compassionate, caring 16:25 lens. And that's what we're going for in our copy. All right, number two, your copy is boring. Sorry, I love you all. So very much, your copy is boring. 16:39 It's very vanilla. And in today's world, it very much needs to be like double chocolate fudge with peanut butter swirls, and cookie chunks kind of energy. That's what we're looking for. With your copy. Right now. It's vanilla. And that doesn't cut it. You just there is this. And I think we can all agree, fire hose of content out there. Right now we are all in the middle of a firehose of constant content coming our way. There are masses of coaches out there, which is great, there are still plenty of clients for you to work with. Everyone needs a coach, this world would be a better place if everyone had someone they could talk to, and someone to guide them to what they want. So don't let that scare you that there are tons of coaches out there. But there are and that's the reality. And with that means that if you have a boring vanilla copy, you get lost in the sea, you don't make any waves, and you won't get the kind of attention and interest and engagement that you deserve. You deserve the engagement for the work that you are doing and the content that you are putting out. But it's going to keep coming up with nothing and you're gonna get more and more frustrated by all this content you're creating, and it's not doing anything, or reaching anybody or all this stuff, we can complain about the algorithm all day long, that's fine. But you know what, if you have double chocolate fudge with peanut butter, swirl and cookie chunks copy, then you're gonna get noticed. And that's what we want. That's what happens when you put some spice in your copy. And what it really takes is just caring, just spending a little bit more time with the words you're using time and intentionality go a long way. Everything we're going to talk about in this series will help what we'll be doing in the workshop is going to change everything for you. So don't worry, we'll get there for sure. But one thing that I think is really important to know about boring copy is that the reason that it's boring is usually because there's no personality to it. And I know you all have great personalities, but you're not putting that into the words that you are using for your business. And it might be because you feel like it's a business. I'm a coach, I need to showcase my authority, and my knowledge and my skill and be professional and be polished and be perfect. So I need to make sure I'm saying the right things, which if I were to put my personality into it, then that would go out the window because I actually like to make jokes and I swear all the time. And I'm actually not really that serious at all. I'm always kind of being goofy, or whatever the case may be for your personality. And I think that it may seem like if you put your personality into your copy that it's going to downplay the professionalism, but what is really doing is making it so you sound like everyone else. 20:00 And when you sound like everyone else, you're not getting anywhere, because everyone sounds like that. So there's nothing interesting or different or exciting about you, there's nothing that makes people say, oh, yeah, that's the person that does this thing, or always says this or always makes me laugh. When I read their social posts or their emails, you lose that thing that makes you unique. And you do have that thing. We all have it. And that uniqueness, that personality is what keeps people reading. And that's really the ultimate goal. We want people to read our emails to read our social media posts to check out our websites, to look at our freebie and download it. We want people to stay engaged, we want people to read to communicate to connect with us. And that doesn't happen if you sound like everyone else. It happens when you show up as you personality packed copy wins every single time, every time. And so like I said, one of the best things that you can do is write like you talk, like casually talk not like you're on stage, it's giving some presentation. But right like you casually would have this conversation with a friend, write that out. And if you don't know if you're doing that or not read your work out loud. So write it out. Let's say you're writing an email to your list, and you're done. And you're about to send it before you do read it out loud. And see if it sounds like what you would say out loud to a friend or to a client you feel really comfortable with. That's how you know that you are writing personality, packed copy, versus boring vanilla copy, that is one really great way. And then another thing is to make sure that you are and this kind of happens naturally when you do this, when you are writing, like you're talking to your best friend. But you use words that you say, and you use a cadence like you would speak. In my real life as I speak. I don't always speak in complete sentences. I speak in fragments sometimes, especially to like bring home a point. So I do that in my copy. I say um, and so a lot like an elongated um, or so is how I speak IRL. So I put that in my copy. If I do some things like a little aside, like I would say just kind of under my breath or just a little quieter, I put it in either parentheses or in italics, like a little aside. And you pick that up when you're reading it too. And it becomes a conversation. And that is a whole different ballgame for your business. And that is what makes you unique. That's what gets people excited when your name pops up in their inbox, or as they're scrolling social media and keeps them reading keeps them engaged and eventually gets them to take the next step with you. Okay, number three, you're making your copy about you. This is something that I think a lot of people are like, No, I'm not or I'm, I was told I was supposed to share my story. Yes. And also, it's not really about you. Nothing that you write in your business is about you, including your about me page on your website. Crazy, right? It says about me, but it's not about you. It is about your dream client. And even your about page on your website is who you are and what you do as it relates to your dream client. Yes, you can share personal stories, you can share mistakes, you've made journeys, you've been on lessons, you've learned all that stuff. But only if your dream client will be able to see themselves in that story. And that you make sure you bring it back to your dream client directly, quickly. So this is where having a longer story and really playing it out. And yes, it totally relates to your dream client and a you it's something that you went through that is similar to what they're going through. So they can see themselves in your story and all that stuff. Yes. But if it's too long, and you're not bringing it back to them quickly, they'll lose interest, even if it relates to them because we all as human beings are selfish or self centered. We care about us as we should. And yes, we like to hear about other stories and things like that, but when 25:00 We're in the thick of a problem. And we need to find a solution than we need it to be about us. And that's totally okay and understandable. But consider that as someone who is talking to another human wanting to help them, keep them at the center of it all, even on your about page. And I'll probably get some pushback here. Because first of all, you're told to share stories and anecdotes and lessons and mistakes. And yes, I do that too. You guys see me do it all the time. I do it here on the show, too. But I do it in my emails and social media all over the place. So yes, like I said, you can and should do that it is really important to create that sense of relatability. And like your show your humaneness, that it's also really important to establish that connection, and also your authority, like you've been through it, or you've helped other people through it or something like that. So authority input is important in those stories as well. But again, it's gotta come back to the reader, quickly, quickly. So use those anecdotes as a way to establish an even deeper relationship to that person, and then clearly state, what it has to do with them. Why that story matters to them why that mistake matters to them, why they should care. Keep it about them, it makes a huge difference. And as a quick tip, this is actually something I saw in an email I received a couple of weeks ago from someone in this general space, general coaching, online business space. And in that email, it was actually a sales email. So an enrollment email for a coaching program. I counted and there were 27 I and me, written and 12. You and your so if you want to know if you're talking too much about yourself, count your eyes and me's and use and yours. And you and yours should always be way more than the eye and me. I hope that makes sense. It's kind of hard to say this out loud. So keep tabs on the count of the times you're using. I and me versus you and your and make sure you and yours always way more. Okay, I'm going to try to get through the next too quickly because my voice is threatening to go. I did a hike this morning. That was extremely, extremely cold. I think it's the coldest hike I've been on. So far this winter. And that cold dry air that is Colorado and breathing it in heavily. Always makes me want to lose my voice. So I should not have scheduled to do this after that. But here we are. Number four, your copy is pushy. Most of us have a fear of being pushy and salesy and annoying and all that stuff that we have around selling quote unquote selling. But the funny thing is that because you haven't learned how to write good copy, what you do right comes across as pushy, or salesy. And this is obviously not intentional. But what it really comes down to is that you simply haven't learned how else to try to, quote unquote, convince someone because I do not like using that word. And that's not what we're doing with ethical copywriting. But you don't know how else to convince someone to do something. That's the only thing that you know, that's the only resource you have. Because that's how a lot of the rest of the world works. And a lot of other things we do in life work. If we're trying to get your kid to put the laundry in the hamper, then you might be a little pushy when you're trying to do that. So that's just our kind of our natural way. And so when it comes time to promote a paid offer or promote a freebie, you're saying things like, Hey, you should totally buy this thing or download it or listen to it. You'll love it. I promise. Trust me, it's so great. Here's what you're you'll get it's, it's really it's awesome. You should you should totally get it. I know you're not actually saying that. But this is my example just off the top of my head. And I know that you do more than that, but it comes with the same kind of sentiment. But if you were to really take the time and intention to connect with your people on a deeper level, by being specific, by drawing out a motion by painting a picture for them and infusing it all with your personality, everything we've talked about today, and then all you're doing is putting enough 30:00 front of them an offer to take them to the next best step for them. That's all you're doing. And it doesn't feel pushy or sleazy or salesy or annoying or any of those things, and it comes across way better for your people than what you're doing now. Because as much as you don't want to be those things, when you don't know what else to say, and you haven't put the time and intention into your messaging, and learning, like the general rules of copywriting, and writing, good, intentional, compassionate copy, then that's what you get, even though you don't want it to be that and you're really trying hard not to be that by way of not knowing another thing to do or say, that's what happens. So just remember to always lead with the transformation, you are in the business of providing a transformation of some sort, everyone's is different. So getting clear on that transformation, like crystal crystal, crystal clear on that transformation. And speaking to that, over and over and leading with that, because that is where your dream clients experience transformation as well. And that is the whole goal here. So really continue to lead with that. And then there is no need to say, here's this thing, you should download it, you'll totally love it, I trust me, I promise, it'll be so great. And again, not that you're doing that. But in a roundabout way, I see a lot of that. All right, last one, you are not writing enough copy. So there's a few different meanings to this, we're going to go over them both. First of all, you need to write, copy, powerful, good copy regularly in your business, because no amount of amazing, great, wonderful copy is going to keep your momentum if you decide to ghost your business. So what I'm really saying here is you need to be consistent, you can't lack consistency, and have good copy and expect that good copy to carry you. So they go hand in hand. Keep in mind and continue to remind yourself of this that the vast, vast, vast majority of people need to hear from you multiple times before they're going to take the next step before they're going to take action. Even if that action is standing up for a freebie, they need to hear it over and over again. And even if your copy is incredible, and amazing, and connective and emotional and all these things that we're talking about in this series, it still needs to happen on repeat in order for that person to take action. Very rarely does it happen on the very first time and especially not if it's a paid offer. And of course, once you are more confident in your copywriting, which is what we're doing here, it's going to be so much easier to write for your business to continue connecting with them and to do so regularly. And the more copy you write, the better you get. It really is one of those things where if you just keep doing it, especially once you know the basics, once you have the process down and you know what you're really after, it's just gets better and better and better, the more you do it. So then the second meaning of this you're not writing enough copy is that you're not writing enough copy on each piece of content. So your emails are too short, your sales pages are too short, there's almost nothing on your freebie landing pages, your websites are barren. And I think this comes from a few different places. First of all, not knowing what to say or how to say it or, you know, really even knowing if it's worth your time to write more on your website or on your sales pages or whatever. And they're also having this belief that people aren't going to read it anyway. They don't want to take the time to read long sales pages or long emails, or anything like that. So why bother? I need to keep it short and sweet. So I think there's a combination of that going on for a lot of you. And so of course, the big question here then is well, how long do they need to be then, John, tell me tell me the exact amount of characters I need to fight on my sales page on my landing page in my emails, and I'll do it. Well, obviously, you know this is coming. It depends. It depends. But really the answer is this as long as it takes to coach the reader into taking the action you want them to take. So if it's an email, and you want them to go listen to your podcast episode, then you're going 35:00 To write the number of words that it takes to really showcase the transformation that will happen when they listen to that episode. Yes, you are even going down as deep as figuring out the before and after have them before listening to the episode, and after listening to the episode. So that means what they're going to learn how they're going to be able to implement it into their lives, what's going to change because of that, why it's so valuable. 35:33 It's the transformation. And so that could be by way of a story, it could be by way of just setting the stage of where they're at. Now, without this information, it could be setting the stage, after they have this information and how they can get there is by way of your podcast episode, there's a lot of things you can do. But your email needs to be as long as it needs to be to convey that message, to share that to provide that experience, and then get them on the way to their next step. That's it, there is no hard and fast rule. Same thing goes with a sales page, the same thing is goes with your website, which on your website, it's very much about continuing to take more actions on your website. So going to the about page, going to the Services page, getting on your email list by way of a free resource, listening to your podcast finding you on social media, there's a lot of things, a lot of actions you want people to take from your website, but you have to have the messaging and the copy there to take them on that journey, they're not going to do it themselves. So that requires more words than you are probably using right now. And the thing is, when that's what you're doing, what's happening is you're keeping your dream clients in limbo. They're not making a decision one way or the other. When you have enough copy, when you have enough words, when you've really created that message and that space for them to take the next step, well, then they have to make a decision. Yes, I want to go listen to this podcast episode, or No, I don't. If it's just this little blurb about what you're talking about and your episode, then it's up, I'm just not going to think about this at all, I'm not going to make a decision one way or other, I'm going on to the next thing in my inbox, the next thing in my life. But if you provide enough information, by way of your message, then you get them to a place where they can make the best decision for themselves. And that's what we really want to do here. What we don't want is to just keep them in this limbo, because then you're not getting anywhere with anyone, even if it is a no, that's way better than limbo. And then just to briefly touch on the assumption that a lot of people have out there, that people won't read it, they don't want to read long things don't have time to read long things. So why bother? Because I know that's how a lot of people feel. That couldn't be further from the truth. There are actually a lot of people out there that need that many words, to get to the point where they can make a decision. And we're going to talk about the four different types of decision makers in the workshop, and how to write for all four. But a lot of those people are people that read every word, even no matter how long it is, they will read every word and they need to read every word before they feel comfortable making a decision one way or the other. So long form sales pages, speak to those people. If the sales page is too short, you've lost them. They are exiting out, they don't have enough information to make a decision one way or the other. And yes, there are absolutely those people too, who just kind of skim through, read the headlines, read the subheads and can make a decision from there. Those people exist as well. But they are used to skimming, they are okay with that. And so now you've appealed to both people, you have thought about those people and cared for both of them by way of one sales page, because you've made it long enough for the people who need to read every single word to make a decision. And you still have made the space for those people who just skim and again, these are things we're going to get into in a lot more detail in the workshop. But when you rather not exclude one big chunk of the population in these types of decision makers, that's important. So you need to use the right amount of words to clearly communicate and connect and create an emotional experience. Create a journey for your peace 40:00 For your readers, so they can make an educated decision one way or the other, instead of just acting out and never thinking about it again, that is how long your copy needs to be. So that could be 10 words, that could be 10,000 words, there is no hard and fast rule. I will go over some guidelines though in the workshop that you can use, but no hard and fast rule. Okay with that, I am going to end here before I completely lose my voice. And we'll be back next week with another episode of the copy Crash Course series. And don't forget Shawnmynar.com/copy to get on the waitlist. For the workshop. I don't have an exact date set. But I will tell you, it's going to be in the beginning of March 2023. So only a few weeks from now if you're listening to this close to when air so it's not like it's like, forever in the future. It's coming up quick. I just have to solidify some a few things and I'll have that date set and then as soon as I do, I will send an email to everyone on the waitlist, you get first dibs if you want to be there if you want to save your seat before I offer it to someone else. Okay, so with that head over there, get on the list and I will see you in the next episode for another copy Crash Course. Until next time, take care. Hey friend, real quick before you go, don't forget to head over to my website and take the quiz to find out your solopreneur personality type. I've created a super fun super informative two minute quiz that will show you which one of the four solopreneur personality types you fall into. Could it be the boss, the socialite, the visionary or the supporter? Which one are you? Not only is it just fun to know more about yourself, especially as it relates to your business, but it's also really important information so you can be sure that you're building a business that works for you, based on your energy, your personality, and your desires. Did you ever take those quizzes from the Cosmopolitan magazine back in the day? It's kinda like that, but with actual solid questions and real helpful tips and advice at the end, you can find the What's your solopreneur personality type quiz right on the homepage of my website at Shawnmynar.com head there now to take the quiz then let me know over on Instagram at unstuck entrepreneur, what your type is I'll see you over there  

The moment you decide to have your own business, you also decide to take on a bunch of new roles, whether you want to or not. Bookkeeper, accountant, administrative, manager, visionary, creative, social media expert, marketer…and copywriter. Yep, whether you realize it or not, want to or not, love it or not, if want to be in business, you need to know how to write copy. Your business literally cannot exist without it. And yet, so many coaches, practitioners, and small business owners never give their copywriting skills a second thought and then are stumped when their businesses are struggling to take off, not building an audience, and not creating a connection-based community. It ALL comes back to copy. In this Copywriting Crash Course podcast series, I'm covering the ins and outs of writing good copy for your small business, even if you're not a “good writer,” so stay tuned. “Once you learn the skills, then it just become second nature… Learn the process, learn the psychology, learn the strategy and learn everything that's involved in copywriting.” - Shawn Mynar “Take the time to learn something that is so incredibly important and really pivotal for you to have a successful business.” - Shawn Mynar “Copy is your sales person… Your words are that powerful in your business.” - Shawn Mynar “Using the right words in your business by way of your copy is the thing that generates revenue for your business.” - Shawn Mynar “Just by your words you are going to show your dream clients what's possible… You have the power to show them all of that and get them excited about that just by way of your words.” - Shawn Mynar Write Good Copy Waitlist - shawnmynar.com/copy FULL EPISODE TRANSCRIPT BELOW: 0:00 The moment you decide to have your own business, you also decide to take on a whole bunch of new roles, whether you want to or not, bookkeeper, accountant, Administrative Manager, visionary, creative, social media expert marketer and copywriter. Yep, whether you realize it or not want to or not love it or not. If you want to be in business, you need to know how to write, copy, your business literally cannot exist without it. And yet so many coaches, practitioners and small business owners never give their copywriting skills a second thought. And then they're stumped when their businesses are struggling to take off or they're not building an audience, or they're not creating a connection based community. And it all comes back to copy. So in this copywriting Crash Course podcast series, I'm covering the ins and outs of writing good copy for your small business, even if you're not a quote unquote good writer, so stay tuned. 1:11 Hey there, I'm Shawn Mynar, and this is unstuck entrepreneur. I'm a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business where I work from home in my sweatpants while reaching and helping 1000s of people all at the same time. Now I'm obsessed with showing other heart centered coaches, practitioners and solopreneurs how to build a business and life they love. Consider this podcast your safe space to learn both the inner work and practical strategies required to build the impactful profitable business of your dreams, no hustle, grind, or long hours required. That's right hustle culture, not welcome here. Let's get into today's session. 1:55 Hey, hey there, friends. Welcome back to the unstuck entrepreneur Podcast. I'm Shawn, your host here on the show in every episode, it's me and you. So happy to have you here and grateful for your support of this show. We're getting into the good stuff, I have been waiting a couple months now to record these episodes and to do this podcast series, all around copywriting, and having good copy in your business because we all need it. There is no other way. There's no way around, having good copy and the difference that it makes in your business and for your business growth. So we're gonna do a whole podcast series, I don't know how many episodes is going to be yet I would say at least four, all around writing good copy for your small business. Even if you don't consider yourself a good writer, or you don't feel like you're good at marketing or you don't feel comfortable selling, or all these weird stories that we have in our heads around that side of our businesses, we're going to cut through that and find out what it actually takes to really, really upgrade your copywriting skills. So that is the plan for this series. Be sure to check them all out from this episode for at least the next four to really get the full picture of what you can do in your business. Today. This episode, we're going to start with the basics and just really dive into a good solid understanding of what copy and copy writing even is because what I have come to find out is that not a lot of you even really know or understand what those words are and how they fit into the big picture of your business. So let's start there first, a very basic definition of copy and copywriting. So, copy is the written content that aims to increase brand awareness and ultimately prompt a person or group to take a particular action. So that is the definition of copy may say it again, written content that aims to increase brand awareness and ultimately prompt a person or group to take a particular action. That is copy and you will find that obviously copywriting is a very similar definition. copywriting is the process of writing words intended to prompt a specific action by the reader. So copywriting is the process of writing copy. And this is where I just make the overarching disclaimer that I am not talking about copyright 5:00 NCOPY r i g h t, not that little circle with the C in it, that protects your content. That is not what I'm talking about here. That's a totally different version of essentially the same word. But we are not talking about that here. So now that we know these definitions, then we know that copy is written content, that is essentially guiding someone to take an action. So there are three main actions that we're going to talk about here. Those actions are to become a lead. So that would be for instance, someone happens upon your website, and they become a lead by signing up for your newsletter getting your freebie, that kind of thing, they are now in your orbit, instead of just being a passerby, on your website, just someone that comes on clicks, reads a couple words and leaves, and then never thinks about you again. So the goal really with website copy, then I mean, there's a lot of goals. And we'll get into more of this in detail when we talk specifically about websites. But one of the goals of a website copy is to turn a cold visitor into a lead. And that would be someone who is now on your email list or listening to your podcast or following you on social media. So they've taken another action, 6:31 there's also to become a buyer. So obviously, this is when maybe someone on your email list or someone that listens to your podcast, or watches your YouTube channel or something like that then takes the action to pay you for your products or services. So they become a buyer, and what prompts them, what encourages them, what guides them through that process are your words, what you're saying in your email, or what you're writing in your social media caption, or what you have on your website, or on your sales page or your landing page. It's the words that guide them to do that. And then there's one more type of action to take that I don't think most people specifically spotlight but I do want to, because I think it's really important. And that is the opportunity to take an action to become a repeat buyer. So what are you doing? What are you saying? What are you writing to the people that have purchased something from you once to get them to purchase something else, or purchase again from you or take the next step with you and go from, you know, a DIY product to a one on one coaching package. So the opportunity to guide someone to become a repeat buyer. So those are the three main actions that we're talking about when we discuss the main contributions that your copywriting will do for you, which as you can see is basically everything in your business to get new fresh eyes on you to get those eyes to become leads. And to get those leads then to become buyers. That is business in a nutshell, right? So really important. And from there, we can also then see where you're currently writing copy in your business, whether you've ever thought about it that way or not. Whether you realize it or not, whether you like it or not, you are writing copy in your business, on your website, on every page of your website, it should be very intentional, well thought out strategic copy, which I hardly ever see at least in this space that I tend to fall into which is wellness coaches and practitioners and experts. That kind of thing. I'm not seeing that intentional, well thought out strategic copy on your website, but it shouldn't be there. It should definitely be a big piece of your business and where you're putting your copy and your thought into that. Your emails, all the emails that you send. Now, even if you are writing an email that's not specifically saying hey, sign up for this program, hey, sign up to work one on one with me, even if that email is not specifically intended for that purpose. With that conversion in mind. It still is part of the overarching process, you are still in that role of warming them up to make that move to take the next step. So it still is copywriting Okay, 10:00 So all your emails, your social media captions, again, even if you're not saying, hey, sign up for this freebie, which just good copy would never just outright say that, just as a little side note there. But even if the goal is not to explicitly talk about your freebie and get that person from, you know Lurker into lead, 10:24 you are still in the process of warming them up to eventually take the next step. So you're still writing copy all of your landing pages, your thank you pages, your sales pages, obviously, your webinars, your video and audio scripts, even your blog posts. So pretty much all of the writing that you're doing for your business, which I know for me, I'd never expected to write as much as I do, as a business owner did not really consider that when I was getting into this role. And now writing I mean, I do also love it. And it is something that I want to do more of, not only in my business, but for other businesses as well. Hint, hint, but it's a lot. There's a lot of writing involved. And it should all be intentional, well thought out strategic copywriting. And to be totally, completely honest with you. I don't think there's very many of you listening right now, I'm sure there are some, but I don't think there's very many of you that can competently raise your hand and say, Yes, I have really thought about my copywriting I have really upgraded my writing skills. And I can honestly truly say that everything I write is intentional, strategic, and well thought out, because that's not really where our head goes, usually. And I think also, there's a lot of this misnomer that that's all going to take a lot of time and energy and effort and you don't have it. So you're just going to throw something up in the captions, and not ever think about it again. And that's false, too. It's more so once you learn the skills, then it just becomes second nature. But we haven't even learned the skills yet. And we're it's like we're trying to ride a bike when we haven't even learned how to walk. And so we need to kind of take it back a notch. Learn what we're supposed to be confusing in there, learn the process, learn the psychology, learn the strategy, learn everything that's involved in copywriting, which is much more than just salesy words, it's not actually salesy words at all, which we'll find out in a little bit. 12:37 But really taking that time to learn something that is so incredibly important, and really pivotal for you to have a successful business. It's like a non negotiable, and yet so many people have glazed over it. Not anymore, not here, because we're committed to doing the right things for our businesses and the success of our businesses around here. All right, now we're gonna go over some other definitions of copy some things that I want you to consider to basically get you on board with making this a priority in your business. First copy is your salesperson. And how nice is that, and how powerful is that your words are and will be that powerful in your business. And what's really nice about this is if you don't love, kind of like selling on the fly, and if you feel kind of uncomfortable with that, and that doesn't really like vibe with you, Hey, let your copy do the heavy lifting. That is what it is, therefore, that is what it will do. And if it's good copy, it will do it really, really well. So you really don't have to do or say anything, you can sit back and let the writing that you did do the work for you. So using the right words, in your business, by way of your copy, of course, is the thing that generates revenue for your business, the right words, in your business, generate revenue. You can't say that about a fancy website design or a logo or these social media templates that have your brand colors on them. You can't say that about those things. It's the words that do it. It's the words on that website. It's the words in that social media post that guide that person to take the next step and become a paying client. All right, next copy is your message in the way that your dream client needs to hear it. Ooh, 15:00 This is so good. This is so good. This is all we need to say we can just forget it all this is it, just do this and your golden copy is your message in the way your dream clients need to hear it. Just by your words, you are going to show your dream clients, what's possible, you're going to get them excited about the possibility of something different for themselves a life with a resolution to their problem, or their goals achieved, or their dreams realized. You have the power to show them all of that and get them excited about that. Just by way of your words. Like that is cool, cool stuff, is it not. And this also goes to show something important that is going to get into my next point here quite nicely, which is that copywriting is not about using words to sell. It's using words to coach and I had such a lightbulb moment as I was going through my copywriting certification when we talked about this, because this is huge for people like us who naturally fall into the role of coach or helper or healer or guide, someone like that where you know, you want to help others. And so a lot of times we shy away from this selling aspect of what we do. And it obviously hinders our ability to help the people we want to help. But when you can see that the words that you are using in your copy are really just there to support and guide and coach people into making the best decision for themselves. That takes on a whole new meaning because you're already a coach more than likely or see yourself in that way to some degree. So now if you just take those same skills that you do with your clients, and infuse them into your copywriting, to help someone make the best decisions for themselves, which is what you're already doing, as a coach with your clients, then what changes, what would change if that is how you took on the role of copywriting in your business. So let's always remember, that copy is a coaching tool. That's all it is a coaching tool, as a coach, it is your job to be a guide, and to guide your clients on a path towards what they want. And that's exactly what you're doing through your copy. You're coaching them to take the next best step for them towards something better for themselves. Is that not so cool? And don't you want to infuse that in all of the writing that you are doing for your business? I mean, wow, I don't know. Maybe it's just me, I think that is a really cool thing. And something that takes it to a whole new level with a whole new purpose. In least my business and hopefully for you too. 18:25 All right, a few things. That copy is not first, I think we may have gotten this already, but let me just remind you, good copy and the word good is in front of there for a reason. Good copy is not salesy, sleazy pushy marketing tactics. That's not what we're doing here. 18:51 Good copy is actually incredibly empathetic, kind, caring, and feel good, you know, and it infuses your personality. So it could be funny. It could be silly, it could be sensitive or spiritual, like there's so much that can be infused into your copy. And none of it is salesy, or sleazy or pushy or any thing like that. What it's really about is meeting people where they're at meeting those dream clients of yours, and letting them know that you see and hear them. And when your clients read words from you that do that, the last thing they are going to think or feel is that you're being annoying, pushy, sleazy used car salesman, that is the very last thing. There is nothing they want more than to feel seen, heard and understood. And when you can do that, you have a client for life, a paying client for life and that is the goal of your copy. And it also it 20:00 makes it fun to read, you know, it provides a motion, it's engaging people want to open your emails, people want to read your social media captions, people want to check out your blogs. Because you have infused that not only the ICU, I feel you part, but your personality as well. That's what makes things fun to read. I think we can all agree with that. And again, not something I'm seeing very many of you out there do, at least not intentionally. And can we try to do a little bit more of that and make it a little more fun to write for our business? 20:39 Next thing, copy is not perfect, beautiful, a plus writing? Can we get a hallelujah, take everything you learned in high school about writing and basically throw it out the window, because you don't need it. In copywriting. I mean, at least not as strictly like Yes, still put commas where they need to go. Still put periods at the end of sentences, those kinds of things, yes, but in terms of having like, a specific number of sentences per paragraph, and not having run on sentences, but then also not making your sentences too short, that can go out the window. Because the real goal, the main thing, when it comes to your writing, is that it is engaging, that it keeps people reading. And in today's world with the amount of content we all have in our faces all the time, it is more important than ever, to have an engaging copy. And also to allow for skimming. And if someone is skimming, reading quickly, just reading kind of the bullets or just kind of what catches their eye, that they can still get the point and still potentially be interested without having to read every word. So you will notice as you start kind of paying more attention to other people's copywriting skills. And also, it's really cool just to notice how you read, what do you focus on? What do you notice, do you skim as well are you still able to get to the point of something if you are just skimming and what makes that possible. And what you'll probably notice is if there's a lot of space, then that makes it more readable. So not these big, long paragraphs, no one's going to read an entire paragraph. So chunk it up, space it up, it's fine, you can put one sentence as an entire paragraph for an entire line that is totally fine. in complete sentences, really short, punchy sentences, that is the kind of stuff that really grabs attention. So we don't need to have this like beautiful, lovely, amazing A plus really like high level writing to have good copy. And in fact, I will tell you not to have high level writing in your copy. And we'll talk about that in an upcoming episode. But this also means that you don't have to be an excellent eight plus writer to write good copy of the best copy is really simple and straightforward, and easy to read and flows well and most importantly, connects with where your people are at. And that doesn't require an expansive vocabulary or this amazing writing skills that you have. In order to get to that connection point. I really feel like if you could today turn in a fifth grade paper, then you can write copy, and you can write good copy. So if that has ever been something you've thought of like I'm not a good writer, so therefore I can't write good copy or, you know, everything I do right for my business is going to suck. Get that out of your head right now we are going to change that. That is my goal here. Last thing, actually second to last thing, copy is not optional. If you want a business, I think I have made that clear. But just wanted to kind of put the cap on that copy is not optional. If you want a business, you have a choice, you can learn how to do it, or you can pay for it. So you can do it yourself and learn how to do it well so that you have a successful business. Or you can pay someone else to write your copy for you. They're both valid options, but you do have to pick one of them. You have to choose one of those two. We can't stay where we are now with having done neither 25:00 At least not intentionally. If you want to intentionally learn how to write good copy in your business, then I have a waitlist for you that I want you to go to right now and sign up for this waitlist. Because I'm hosting a workshop at the end of the month ish. I mean, I haven't set a date yet. But I'm working on it. Now, at the end of February 2023. I'm hosting a workshop and I want you to be there. So you can learn how to write good copy. So head to Shawnmynar.com/copy and get yourself on the waitlist. And you'll be the first to know when the workshop date has been set, and how to get registered for that. So Shawnmynar.com/copy, again, you have to make a decision, do you want to learn how to write good copy, or do you want to pay for someone else to write it for you, I will tell you, that's a an option. And that's an option that I'm going to be offering people as well. But it does come with a significantly higher price tag, obviously done for you versus do it yourself is always going to have a higher price tag, just to be totally transparent with you there. If you are more in the do it yourself stage in your business, then you want to sign up on this waitlist, Shawnmynar.com/copy, C O P y. And then the last thing I want to go over with you really quick, this is a quick distinction. But I want to make sure I make it right away. And that is the difference between messaging and copy. I've talked about messaging a lot over the years on this podcast. And it is another essential thing you have for your business. And they are very much intertwined, because your copy is the vehicle by which you will deliver your message, which means you can know your message really well. But it doesn't really mean anything if you don't know how to communicate it if you're not using that vehicle properly, to communicate it. And you can also try to drive that vehicle try to write copy, and it's not going to go anywhere, you're going to be totally stalled out if you haven't figured out your messaging. So all this to say you very much need to know both need to have both going on in your business, they are very much intertwined. And they really depend on each other. So the first step, of course, is to determine and master your messaging. Once you have that, then you move on to copy, as I will teach it, we will do both, we will make sure that you have messaging magic going on in your business. And then you will infuse that messaging into your really great copy. So that is the plan. But I wanted to make sure that you know the difference and you know how they interact and how important they are to each other messaging and copy. All right, that will wrap up this first episode in the copywriting Crash Course series that we're doing, I want to give you a little bit of homework, it's very easy, don't worry. But over this series, we're going to do a little copy audit on your own copy on what you are currently creating in your business. If you have written any words at all in your business, then use that to drive this copy audit. So I would say a good place to start is your website. For example, social media, captions are another great way the emails that you're sending out, I want you to just go in and read them and just get a sense of how you would write them just don't have to overthink it, just read some things that you've written for your business that are currently being used in your business. And see how you feel about them, how you're experiencing them how you think your clients or your potential clients would experience them. And give yourself a rating one to 10 That's all we're gonna do right now I just want to see where you're starting out, I want you to see where you're starting out. Because things can change really quickly and really easily. And you can actually really love what you have written for your business. And that's really what we want to do. We want you to be like really confident in what you have going out into the world. And obviously, we want it to also work for your business and part of that is having that confidence in what you're putting out. So just give yourself an overall rating. I would love it if you would share it with me. You can send me a direct message over on Instagram at Shawn Mynar and just give me an overall score of how you're 30:00 Doing let me know anything that you're thinking around your copy. And if what you love about it, what you don't love about it, what you think needs work, what you think is going well, I would just love to get that from you. And I want you to do that for yourself too, because we have to get a starting point. Alright, and that will wrap it up again, make sure you go get on the waitlist so that we can really take this to the next level and teach you how to write good copy over at Shawnmynar.com/copy. And until next time, take care. Hey friend, real quick before you go, don't forget to head over to my website and take the quiz to find out your solopreneur personality type. I've created a super fun super informative two minute quiz that will show you which one of the four solopreneur personality types you fall into. Could it be the boss, the socialite, the visionary or the supporter? Which one are you? Not only is it just fun to know more about yourself, especially as it relates to your business, but it's also really important information so you can be sure that you're building a business that works for you, based on your energy, your personality, and your desires. Did you ever take those quizzes from the Cosmopolitan magazine back in the day? It's kinda like that but with actual solid questions and real helpful tips and advice at the end, you can find the What's your solopreneur personality type a quiz right on the homepage of my website at Shawnmynar.com head there now to take the quiz then let me know over on Instagram at unstuck entrepreneur, what your type is I'll see you over there  

Episode #49: Since the Supreme Court overturned the reproductive rights protected by the Roe V. Wade decision, the news has been filled with talk about laws restricting access to reproductive health services. This upheaval is not just about state legislatures, federal laws, or religious beliefs…it's about people and their tender experiences. This episode features a collection of nuanced and highly personal stories about reproductive decisions and how these choices impact mental health. How each person makes meaning of their experience varies greatly, but what's common to all of the stories is that carrying a pregnancy to term and giving birth is not a minor incident. It is a major event in one's life: physically, hormonally, financially and often emotionally. Some of what you'll hear may be difficult; these stories may challenge your beliefs or values, but we urge you to listen and challenge yourself to hold the complexity, the diversity, and the common humanity in each tale. Our feature story is by writer, teacher and poet Patrice Vecchione. Joining me to listen, reflect on, and respond to these important reproductive health stories is Alissa Perrucci, PhD, the Counseling & Administrative Manager at the Women's Options Center at San Francisco General Hospital who has worked in abortion counseling for nearly two decades. Broadcast 12/4/22 & 12/12/22 Special thanks to Jeanne Baldzikowski for audio production, Lisa Herendeen for advance research and Leslie Nielsen and Patrice Vecchione for “In Your Voice” Coordination. And thanks to acoustic guitarist Adrian Legg for composing, performing, and donating the use of our theme music. LISTEN ANYTIME or subscribe to get new or past episodes delivered to your listening device: Apple Podcasts / Google Podcasts / Spotify / Stitcher  / TuneIn JOIN EMAIL LIST Want to know our interesting topic each month? Simply  SIGN UP for our email list! FOLLOW US Facebook  @stateofmindksqd Instagram @state_of_mind.radio SUGGEST A TOPIC If you or someone you know has topic ideas for future shows or a story of mental health recovery to share, please email debra.stateofmind@ksqd.org. SHARE YOUR STORY In Your Voice are short segments on the show where a listener gets to share their experience of the topic we are discussing. You can call us at 831- 824-4324 and leave a 1-3 minute message about: a mental health experience you've had, something that has contributed to your mental health recovery journey, or share a resource that has helped you. Alternatively, you can make a 1-3 minute audio recording right on your phone and email that file to debra.stateofmind@ksqd.org. Your voice may just become part of one of our future shows! SUPPORT OR UNDERWRITE If you like what you're hearing here on KSQD, also affectionately called K– Squid, you can become a “Philanthropod on the Squid Squad” by becoming a supporting member  and help keep KSQD surfing the air waves! Consider underwriting your business or agency and showing our listeners your support for State of Mind.   RESOURCES * Indicates Santa Cruz local Reproductive Health Care *Planned Parenthood Mar Monte – Operates more than 30 health centers in mid-California and provides accessible health services include birth control, emergency contraception, pregnancy testing, prenatal care, abortion, adult general care, breast and cervical cancer screening, pediatrics and well-baby care, as well as testing and treatment for sexually transmitted diseases, HIV testing, and sterilization. *Westside Health Center of Santa Cruz  Phone: 831-426-5550. *Watsonville Health Center Services offered include: Abortion, Birth Control, HIV Services, Men's Health Care, Mental Health, Morning-After Pill (Emergency Contraception), Pregnancy Testing & Services, Primary Care, STD Testing, Treatment & Vaccines, Transgender Hormone Therapy, Women's Health Care. Visits are covered by MediCal, Family PACT  and some insurances. “With or without insurance, you can come to us for health care services.” Phone 831-724-7525 Planned Parenthood National — One of the nation's leading providers of high-quality, affordable health care, and the nation's largest provider of sex education.  Hotlines / Direct Support All-Options ​ — A free phone peer counseling service using direct service and social change strategies to promote unconditional, judgment-free support for people in all of their decisions, feelings, and experiences with pregnancy, parenting, abortion, and adoption. Faith Aloud —  A program of All-Options, provides nonjudgmental spiritual counseling to people across the country on their free, confidential clergy counseling line. Ending a Wanted Pregnancy —Provides abortion grief support after pregnancy termination for medical reasons, whether your decision was based on a prenatal diagnosis or maternal health problems. Exhale — Peer telephone service supporting the emotional health and wellbeing of people after their abortions and their loved ones. They provide nonjudgmental, supportive, peer Pro-Voice telephone counseling. After Abortion Text Line: 617-749-2948 (U.S. Pacific Time) Weekdays 3 p.m. – 9 p.m. Saturdays 1 p.m. – 9 p.m. Sundays 3 p.m. – 7 p.m. More Support Organizations ACCESS Reproductive Justice —Helps connect people to abortion and other reproductive health resources in California. A Heartbreaking Choice —Provides support for those who have terminated a much-wanted pregnancy. The Abortion Diary — Creates a space for people to share stories they haven't been able to share and to listen to stories they haven't been able to hear. We Testify — Dedicated to the leadership and representation of those who have had abortions, particularly those of color. Books and Reading Decision Assessment and Counseling in Abortion Care Philosophy and Practice — By Alissa C. Perrucci / Rowman & Littlefield Publishers. Teaches an approach and framework for decision assessment and counseling for abortion and family planning care. Pregnant — A poem by Patrice Vicchione Turnaway Study— Longitudinal study, led by University of California, San Francisco ANSIRH researcher Diana Greene Foster,. Examines the socioeconomic, emotional, and physical effects of not being able to access a desired abortion. Choice: A Short Story — Thought-provoking short audio book (2022), by award-winning author Jodi Picoult, exploring a dystopian crisis through the pinhole lens of an ex-couple experiencing an unwanted pregnancy. Film The Janes (2022) — Documentary about a group of women who built an underground network for women seeking illegal abortions in Chicago. They provided over 11,000 safe, affordable, illegal abortions. Currently streaming on HBO, Hulu and YouTube TV. More Local Coverage *KSQD Hosts Cover Many Angles of the Abortion Debate – webpage with links to an array of program podcasts addressing this issue from many angles. *Conversations with Jody: An OB-GYN talks life post-Roe and why Santa Cruz could soon see more late-term abortions —  by Jody K. Biehl / Lookout Santa Cruz / Jul 3, 2022.  *One Friday in the new, post-Roe America: How losing abortion access changes us all  — by Jessica Dieseldorff. Lookout Santa Cruz. Jun 26, 2022. *A mother-daughter moment: Gail Pellerin and daughter Emily Lament the surreal post-Roe world they share  — by Gail Pellerin & Emily Chaffin. Lookout Santa Cruz / Jul 5, 2022. *I'm 17 and had a pregnancy scare; here's my take on Roe — by Autumn Gafforio. Lookout Santa Cruz / Aug 7, 2022. *I've never talked about my abortion. It's time — by Peggy Flynn. Lookout Santa Cruz /  May 17, 2022 *I was a married mother of two and had an abortion. Will you judge me?  —  by Victoria Tatum. Lookout Santa Cruz / Jun 14, 2022. Community Counseling *Family Service Agency (FSA) of the Central Coast is a dedicated underwriter of State of Mind. FSA provides resources, support, and counseling services to adults and children.  FSA believes in the power and potential of people of all ages and backgrounds to discover their own creative solutions and welcomes people of diverse cultures, genders, sexual orientations, ages, faiths, socio–economic backgrounds.  FSA Counseling Offices offer Medi–Cal, Medicare, and low–cost, sliding scale services in both downtown Santa Cruz 831–423–9444 x200 and in Soquel 831–346–6767 x200.

Dave and Samantha own two growing companies- Carolina Pressure Pros and Carolina illumination operating out of North Carolina. They each have two very distinct and opposing roles, Dave is the operations and sales manager while Samantha is the Marketing Strategist and Administrative Manager. Their complementary teamwork finds purpose together in a common mission of serving their community through more than just business. Both have long standing history of service in varying capacities. Dave is a current member of the North Carolina National Guard of 17 years, years in the firefighting service, a mentor to several business owners, a board member in a local Chamber, and an incredibly involved father. Samantha has owned her own businesses since childhood, Founded organizations funded by grants to serve local college students, and been President of several organizations. She was able to steadily grow the company during a year and a half long deployment for Dave while simultaneously being the only caregiver for their 4 kids.They value adventures, serving the community, and creating a family culture around loyalty and leadership. Fun facts: Dave was never a "school" type of person but is always learning something new and Samantha enjoys 4 wheeling and archery. Write to Samantha Yensan Time Stamps:

074: Miho Higashide is an Administrative Manager/Sr. Executive Assistant for Osaka Gas USA. She was PACE (Professional Administrative Certification of Excellence) certified in 2021.  Miho was born and raised in Tokyo, Japan, and is a proud American citizen living in the US for 25 years. She supports the company in shaping into its own unique culture by utilizing her multi-cultural background with the experience of working for the US and Japanese corporations and Customer Service experience in retail banking for over 20 years.  Miho is an accomplished C-suites Executive Assistant, and she enjoys using her skills to bring her leadership and colleagues the best version of themselves at the workplace. Her super-powers are communication and using a positive attitude and tireless energy to encourage others to work in a purpose-driven environment.  She has served as Advisory Board Member for the Houston Admin Award from 2019 to 2021, and she is a member of the Administrative Professionals of Houston. Connect with Miho:  https://www.linkedin.com/in/miho-higashide/ Administrative Professionals of Houston: https://administrativeprofessionals-houston.com/ PACE certification: https://www.asaporg.com/pace Podcast recommendations: Bet on yourself: https://podcasts.apple.com/us/podcast/bet-on-yourself-by-ann-hiatt/id1533983393   https://brenebrown.com/podcast-show/unlocking-us/   https://brenebrown.com/podcast-show/dare-to-lead/

In this episode, Ed interviews Administrative Manager at Houston Methodist, Josh Sol, and CMIO at Houston Methodist, Nick Desai. They discuss their partnership role in Houston Methodist and how it has been able to allow their company to stand out from competitors by emphasizing the importance of innovation and assimilation in the patient experience. 

This week, we had the pleasure of sitting down with Addey Lloyd. She is the Administrative Manager for one of our favorite podcasts in the world: Monsters Among Us. We discuss her history with the paranormal and they're some of the friendliest, nicest ghost stories we've ever heard! On a decidedly less friendly note, we discuss her experience ghost hunting in some of Wyoming's most haunted locations. Enjoy!Campfire: Tales of the Strange and Unsettling is created for adult audiences only. The content and discussion in this show will necessarily engage with various accounts that include violence, anxiety, fear, and occasional body horror. Much of it will be emotionally and intellectually challenging to engage with. We will flag especially graphic or intense content so as to never put you in an uninformed or unprepared position. We will do our best to make this a space where we can engage bravely, empathetically, and thoughtfully with difficult content every week. This week's episode includes the following sensitive content:NONECheck it out!Monsters Among Ushttps://linktr.ee/monstersamonguspodcastSupport Us on Patreon:https://www.patreon.com/campfiretalesofthestrangeandunsettlingSatisfy All of Your Merch Needs:https://www.teepublic.com/stores/campfire-tales-of-the-strange-and-unsettling?ref_id=25702Join the conversation on social media atwww.campfirepodcastnetwork.com Discord: https://discord.gg/43CPN3rzInstagram:instagram.com/campfire.tales.podcastGoodPods:https://goodpods.app.link/T0qvGnXnplbTwitter:www.twitter.com/campfiretotsau Facebook:www.facebook.com/campfire.tales.podcastVisit Our Linktree for Any and All Campfire Info:https://linktr.ee/CampfirepodcastSpecial Thanks:Gregg Martin for music contributions! Go follow him on Instagram at Instagram.com/reverentmusic , on Bandcamp at https://reverentmusic.bandcamp.com/releases or on Spotify at https://open.spotify.com/album/6QVhQsYQeeBVOtxrelehTI?si=V5CAxS8sSXyVFn14G7j-GAAdditional Music: "Out of Sight: The Cursed Piano" - Ghost Stories IncorporatedElias Armao for graphic design! Go follow him on Instagram at instagram.com/doggedlinedesignsupply Jonathan Dodd for merch design! Show him some love at https://linktr.ee/jonathandodd

Noah talks to curator Robin K Williams about the exhibition Daniel Johnston: I Live My Broken Dreams, organized by The Contemporary Austin, Daniel Johnston: I Live My Broken Dreams is the first-ever museum survey of works by the visionary musician and visual artist Daniel Johnston (1961 – 2019). Best known for his music, Johnston was also an accomplished artist who exhibited his comic-inspired drawings during his lifetime. Yet, apart from his iconic “Hi, How Are You?” mural, painted in Austin in 1993, his abundant visual art remains little-known to most audiences. This exhibition will provide a rich presentation of Johnston's work across disciplines, enabling visitors to explore the intricate connections between his prolific corpus of music and visual art. In addition to a selection of Johnston's drawings and paintings, the presentation will include the artist's home-recorded music and movies, as well as documentary footage of him rehearsing and performing. This exhibition is conceived by Heather Pesanti and Robin K. Williams and organized by Robin K. Williams in close collaboration with The Daniel Johnston Trust. The Daniel Johnston Trust is Dick Johnston, Executor; Lee Foster, Curatorial Advisor; and Donny Veloz, Administrative Manager. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/noah-becker4/support

On the 100th episode of the Cone of Shame Veterinary Podcast, Dr. Andy Roark talks with Jamie Holmes RVT, Administrative Manager at DrAndyRoark.com and Uncharted Veterinary Conference, about the start of the podcast, where it's going, and why the stories we tell ourselves matter so much. LINKS: Uncharted Podcast on iTunes: https://podcasts.apple.com/us/podcast/the-uncharted-veterinary-podcast/id1449897688 Empowering Your Team to Get Positive and Stay that Way (Workshop) Oct 9:: https://unchartedvet.com/product/empowering-your-team-to-get-positive-and-stay-that-way/ Uncharted Culture Conference Oct 21-23: https://unchartedvet.com/uvc-culture/ Charming the Angry Client On-Demand Staff Training: https://drandyroark.com/on-demand-staff-training/ What's on my Scrubs?! Card Game: https://drandyroark.com/training-tools/ Dr. Andy Roark Swag: drandyroark.com/shop All Links: linktr.ee/DrAndyRoark ABOUT OUR GUEST: Jamie Holms is a licensed RVT with an extensive background in veterinary emergency and critical care. Jamie is an administrative rockstar, organizational aficionado, tea geek, and workaholic – not necessarily in that order.

Pastor Brad Myers talks with Tessa Harris, Faith Bible Church's Administrative Manager, about her role in overseeing and managing the finances of the church.

Pastor Brad Myers talks with Tessa Harris, Faith Bible Church's Administrative Manager, about her role in overseeing and managing the finances of the church.

Kenneth Rates is the Administrative Manager of Urology, Bariatric Surgery and Pre-Operative services at the University of Michigan Health and the Host of So You Want to Be a Healthcare Executive podcast. His mission is to share the stories of highly successful executives in the hopes of encouraging others to achieve more in their career. Kenneth serves as the current President-Elect for the Michigan Medical Group Management Association. He is the recipient of the American College of Healthcare Executives Early Careerist's Regent Award in 2019.  In this episode, Yolanda and Kenneth discuss his career pathway, how to develop self-confidence, what inspired him to start a podcast where he is now interviewing top healthcare executives across the country, and other lessons he's learned along the way.  Connect with Kenneth on Instagram at: https://www.instagram.com/healthcare_executive/ Connect with Kenneth on LinkedIn at: https://www.linkedin.com/in/kennethrates/

For anyone interested in administrative fellowships or curious about what the experience was like, be sure to tune into this episode! Kerry Maloney, Sr. Administrative Manager at Mass General sits down with Yolanda Gonzalez to discuss different factors applicants should consider when applying to fellowships, application tips and advice, and personal insights on the overall fellowship experience at Mass General.  Originally from the Hudson Valley in New York, Kerry's career in healthcare began at the largest independent multi-specialty group in New York State, CareMount Medical, where her interest in operations and redesign of administrative processes led to the development and management of four internal systems across patient care services, marketing, and patient experience. It was here, while working with clinical staff and administration, that she quickly became fascinated with the day to-day operations of running a medical practice. Her experience with the group consequently drove her decision to move to Boston and obtain a Master of Public Health in Healthcare Management from Boston University's School of Public Health.  While pursuing her degree, she worked for BU's School of Medicine's Faculty Development, supporting the professional development of faculty in the Department of Medicine, and completed an internship with Blue Cross Blue Shield of Massachusetts in their Corporate Strategy division. Upon graduation, she was selected as Massachusetts General Hospital's Administrative Fellow for 2018. Throughout the two year fellowship program, she rotated and subsequently took on responsibilities in a variety of areas and gained strong experience in project management and implementation, data analysis, and personnel management to support various initiatives throughout the hospital. Some of her notable roles include providing project management support for the hospital's Delirium Steering Committee, organizing faculty task forces in the Department of Dermatology to address physician burnout and clinic operation challenges, and collaborating with the Cancer Center, Molecular Pathology, and Cancer Clinical Trials to design the operational infrastructure necessary to support the expansion of molecular testing at MGH network sites. She also played an integral role in MGH's transition to the MGB Centralized Credentialing Office through the interviewing, hiring, training, and managing of MGH temporary credentialing staff. During the height of the pandemic last year, she managed the COVID-19 inpatient surge staffing teams and was responsible for the tracking and analytics of MD and APP workforce reassignments. She formally joined the Hospital Medicine Unit at MGH as the Senior Administrative Manager in Fall 2020, where she is responsible for the administrative and clinical operations for over 200 hospital-based medicine patients daily.

Jaennika James is the Administrative Manager of Health Education at Kaiser Permanente and the Host of the Essential and Empowered podcast. In her role at Kaiser, Jaennika is responsible for the strategic and operational oversight of the Health Education departments at Vallejo Medical Center and the Napa Medical Office Building. In this episode, Yolanda and Jaennika discuss the perspective a Masters of Public Health degree offers you in the field of healthcare, their fellowship experience, and what resources you should be tapping into to stay up-to-date with the latest in healthcare. Connect with Jaennika on Instagram at: https://www.instagram.com/jaennika.james/ Connect with Jaennika on LinkedIn at: https://www.linkedin.com/in/jaennika-aniag-james-mph-5646a748/ To access the Essential and Empowered podcast and other online resources, click the link here: https://linktr.ee/jaennikajames

In today's episode, Christiana, the Administrative Manager and Marketing Associate of I Support the Girls, tells us about the organization's mission to distribute essential items and products to allow women experiencing homelessness, impoverishment, or distress to maintain their dignity. Bustle Video: https://www.youtube.com/watch?v=ABch4VYOJZ0 Learn more about ISTG at: isupportthegirls.org or @isupportthegirls on Instagram Learn more about Flow at: uscflow.com or @uscflow on Instagram

Emily Funk, Client Care Coordinator/Administrative Manager at YES Realty Partners, joined Keith Smith and me on “Real Talk: An Insider's Guide To Real Estate In Central Virginia” powered by The YES Team Realtors! “Real Talk” airs every Tuesday and Friday from 10:15 am – 11 am on The I Love CVille Network! “Real Talk” is presented by Charlottesville Settlement Company, LLC, Pearl Certification, Intrastate Inc., MarieBette Café & Bakery, Scott Morris – Home Loans and Dairy Market.

Orlando Pirates administrative manager Floyd Mbele spoke to us about the emergency return of coach Josef Zinnbauer to Germany.

In this episode, Nathan, Kara, Marcus and Andy discuss feedONE with a special guest, Angela Jarvis, the Administrative Manager for feedONE. We can partner with the creator of the universe to do the miraculous by giving $10 a month to feed a child with feedONE. Every day over 300 thousand kids are being fed. Check out The Waiting List Film at thewaitinglistfilm.com and feed a kid at feedone.com! Check out http://www.facebook.com/groups/krisalyncreations/ to purchase jewelry made by Nathan’s daughter.Find out more info: welivemissions.com chialpha.com/expeditions feedone.com or email info@feedone.com feedONE resources: https://drive.google.com/drive/folders/19NP6f22wYcGD07bipG08t3juseGVUN2B?usp=sharing donatebooksfeedkids.comFollow us on instagram! @welivemissionsFind feedONE on Facebook! https://www.facebook.com/groups/841442719926853/?ref=share 

A long time beauty enthusiast and beauty editor, Mira Torres has made her passion for community and innovative design a full-fledged business. As the first employee of IPSY, she gained years of experience with beauty brands and media influencer relationships and helped grow their online beauty community from 25,000 to 2M in just four years. As a young, single mom fresh out of college, determined to show her son that he could be anything and everything he wanted, she decided to take a retail position at Ulta to make ends meet. In less than a year, she was promoted to Administrative Manager and for the next four years, she learned everything and anything about makeup and beauty. This led to the experience she needed to get jobs as a beauty writer, then a beauty editor, and then launching a social media consulting company where she eventually found a connection that led to becoming the first employee of IPSY. At IPSY, she really honed in on her experience and skills in the Marketing and Beauty space, working alongside Stanford, Harvard, MIT and Duke grads on e-commerce, social voice and the influencer community. From there, she decided to venture off on her own to carve out her spot in the beauty space. With JUNO & Co., Mira has created a DTC beauty brand that creates innovative beauty products alongside community-driven ideas. Launching in 2017, the JUNO Microfiber Sponge has taken the beauty world by storm, catching the eye of some of the most influential beauty influencers, selling more than 500,000 sponges in just three months. Dedicating her mission to creating makeup for makeup addicts at ridiculously affordable prices, JUNO has filled the whitespace between high quality and affordability in the makeup industry with a beauty line that offers game-changing products and prices that beauty lovers want and need. Follow Bizz Banter on Instagram: @bizzbanter Bizz Banter Website: www.bizzbanter.com Follow Mira on Instagram: @thebeautybohemian Music by Marc Wavy: https://www.youtube.com/c/MarcWavy/featured --- Support this podcast: https://podcasters.spotify.com/pod/show/bizz-banter/support

For Ep 26 of #MikesMomentOf I chat with Alvin Campbell as he shares a few little known facts about the Jamaican Music industry. Alvin Campbell is a prolific songwriter, scriptwriter and the Administrative Manager for the band Fab 5 (Lead by his brother Frankie) For more on Fab5  http://fab5inc.com/index.html For my new book: Mike’s Pocket Performance Pointers https://amzn.to/31DIFCG For the new single: All Forgiven  Https://linktr.ee/folkbeats Visit my website  Https://www.michaelseanharris.com  

Host: Matt Bach, Director of Communications, Michigan Municipal League Guests:Chris Hackbarth, Director, State & Federal Affairs, Michigan Municipal LeagueEvah Cole, Administrative Manager, Michigan Department of TreasuryJeff Guilfoyle, Chief Deputy Treasurer, Michigan Department of Treasury Discussion on $325 million in CARES Act funding available to municipalities and how to apply for it. 

On this week's episode of We Talk Health, we talk all about the HMR program offered by the LIFT. Will Kwasigroh, Luke Denton, Megan Eaton, and special guest, Dr. Adam Smith, all discuss his weight loss goals, his journey, and how the HMR program has turned his life around. What does HMR stand for? Who can benefit from it? Tune in to find out! If you are interested in learning more about the HMR program offered at the LIFT, or if you have any questions, click the link below to learn more!http://liftjackson.com/discover-lift/weight-management-program?fbclid=IwAR2SETj7V_MztnAYtg8o017tRv3AgX-257b096P8CrBzhl1WEPnq5BevL8gHosts: Will Kwasigroh, Social Media CoordinatorLuke Denton, Administrative Manager of LWMMegan Eaton, Health EducatorDr. Adam Smith, a client in the HMR program

Host: Emily Kieliszewski, Member Programs Lead, Michigan Municipal League Guests:Heather Frick, Bureau Director, Bureau of Local Government & School Services, Dept. of TreasuryEvah Cole, Division Administrator, Revenue Sharing & Grants Division, Dept. of TreasuryDarryl Hunter, Division Administrator, Tax & Employer Services, UIAPeggy Nolde, Chairperson, State Tax CommissionYukimo Everett, Administrative Manager, Tax & Employer Services, UIADavid Buick, State Division Administrator, Property Services Division, Dept. of TreasuryHoward Heideman, State Division Administrator, Tax Analysis Division, Dept. of TreasurySteve Bieda, Tribunal Chair, Michigan Tax Tribunal In partnership with the Michigan Municipal League, Michigan Townships Association and Michigan Association of Counties, the Michigan Department of Treasury presented the fourth joint webinar. Topics include updates on revenue sharing impacts, Michigan Unemployment Insurance Agency (UIA) programs, and a property tax update.  

We are in a state of panic across our healthcare and economic systems. Nurses are being overworked to care for the unimaginable number of people afflicted with Coronavirus and those who have other health ailments. It puts an enormous amount of stress on them. Sometimes nurses don't have healthy coping outlets and end up indulging in habits that can derail their goals. Overspending, excess shopping, are some of the habits encountered.Gaby Delismé is the Chief Executive Officer and Founder of Facing Finances, LLC. The mission of Facing Finances is to educate, empower, and enrich the lives of those on the journey to financial freedom. Prior to venturing out on her own, Gaby was the Vice President and Administrative Manager of a large retirement firm directly responsible for revenues of $56.6 million and leading teams in excess of 160 people. Education and remaining current with regards to industry hot buttons are very important to Gaby. She pushes herself and those around her to stay focused on their goals and position themselves as life-learnersPlease join me here, and follow me on social media, Instagram and Facebook. Join the Nurses on Fire Community and get access to resources to guide you on the path to Financial Freedom.Oh and please subscribe and leave a review on whatever app you're using to stream this podcast. Links mentioned: Facing Finances WebsiteGabyDelisme.comFacing Finances InstagramFacing Finances Facebook PageAffiliates:Student Loan PlannerBlooomStay connected:Join the NOF Facebook groupTo read the full show notes, visit www.nursesonfirepodcast.com/nofHow to share a podcastHow to subscribe, rate and review a podcastTo learn more about the giveaway, click here

Tanya has always had a passion for leading and mentoring Executive Assistants, starting first with her role as a Staff Supervisor at Merrill Lynch and ultimately landing in a hybrid Admin Manager / EA to CEO role at Okta. In this episode, Tanya shares the history of how she evolved and elevated the EA function within Okta and ultimately created a world-class EA team. From leading by example to teaching more junior EAs how to own the room and exude confidence to bringing in outside coaches to lead trainings on difficult conversations and even coaching the Executive Team on what it looks like to fully leverage their EAs, these are just a few ways Tanya has helped to mold and shape an exceptional EA team. Whether you’re an Admin Manager looking to grow a winning team or you’re an Executive Assistant working on personal development, there are nuggets of wisdom for everyone in this episode.

Former Disneyland Paris Princess to Executive Assistant to Max Levchin, Lia Ballard talks about her journey to becoming the Executive Support Manager & Founder of the Employee Resource Group (ERG) Black @ Affirm. From highlighting the thought process that led her to a career as an Executive Assistant to discussing her promotional path to becoming the Executive Support Manager, Lia takes us through a review of her career highlights and shares her advice for how others can strategically position themselves for their own promotions. Lia also sheds light on the potential career paths that are available to Executive Assistants and validates how accomplished the Executive Assistant role is, in and of itself. Whether you’re looking to grow into a Chief of Staff, Administrative Manager or Project Manager, Lia provides practical advice to Executive Assistants on how to realize your own career growth goals and morph into the Executive Assistant you’ve always wanted to be.

"Join us as we get literal with the brilliant Jamie Holms. She is an RVT, an Administrative Manager for Dr. Andy Roark and The Uncharted Veterinary Community, Administrative Manager for the Recover Initiative, and Facility Committee Administrator for the Veterinary and Critical Care Society. Jamie speaks at conferences all across the country. Specifically, VMA, VMX, and The Uncharted Veterinary Community as well.  Jamie shares with how she ended up with this unique career (and ended up working with Andy Roark), the monkey that changed her perspective on self worth, her work in preventing suicide and how you can make a difference, what she sees as the biggest challenge in Veterinary Medicine, and how fruit trees resemble our journey.   Don't miss the ending for a special message from Dr. Andy Roark! So grab your favorite cup of coffee or wine and sit down and join our conversation."

Episode 7 of That's a Career features Mel, a facility and safety administrator. Don't know what that is? Press play and learn more! Connect with me on social media: https://www.facebook.com/thatsacareerpodcast Twitter: @gabbybattistiol Instagram: @gbattistiol

Risk Management. The forecasting and evaluation of financial risks is vital to the life of your bookkeeping business. If you don't pay attention, your business will suffer. Our guest, Jennifer North is a certified professional bookkeeper who developed the Risk Management Checklist. She joined the Institute of Certified Bookkeepers USA (ICB USA) as an Administrative Manager. The checklist along with her wide range of skills and experience, both in marketing and accounting, are now helping ICB USA in its efforts to lead the future of bookkeeping certification in North America. During this interview, you'll learn about... The Risk Management Checklist The list of key mistakes to avoid What value and credibility you can add to your client To find out more about Jennifer North, visit https://www.thesuccessfulbookkeeper.com.

Nathan Keegan- Nathan Keegan:- Responsible for the Operational oversight of 16 adult neurology practices spread out over 9 different divisions of the Department of Neurology. Also maintain Financial oversight of 8 divisions operating within the Outpatient Clinic. Over 150 clinicians generating more than 40,000 visits annually. - Budgetary responsibilities of over $15 million annually. - Lead a team of 3 Practice Administrators as direct reports with overall responsibility for more than 60 FTEs as well as 1 per-diem employee and 6 temporary staff at all times. - Provided guidance and leadership during a difficult transition of information systems in order to minimize the impact on both patients as well as administrative support staff. - Partnered with physician leaders to increase clinical capacity and increase outpatient volume by 18% in my first 2 years. Listen to another #12minconvo 

This is a black arts and culture site. We will be exploring the African Diaspora via the writing, performance, both musical and theatrical (film and stage), as well as the visual arts of Africans in the Diaspora and those influenced by these aesthetic forms of expression. I am interested in the political and social ramifications of art on society, specifically movements supported by these artists and their forebearers. It is my claim that the artists are the true revolutionaries, their work honest and filled with raw unedited passion. They are our true heroes. Ashay! 1. Creating a Black Cultural Zone in Oakland with Kahil El Zabar, the New Ethnic Heritage Ensemble and Elena Serrano, EastSide Arts Alliance (MX Jazz Arts Festival--Kamau Amen Ra 2. SF Indie Fest 2018 at 20 Years Feb. 1 Jeff Ross — Festival Founder, Director and Producer,  Jeff has produced events for over twenty years, ranging from nightclub shows, art openings, music, performing arts and film festivals. Previously he was Administrative Manager and Assistant to the Director of Operations at the San Francisco International Film Festival. He founded SF IndieFest in 1998 and serves as director of the organization. 3. From the Archives (rebroadcast 1/24/2018 show)  

After graduating in 2003 from the Pennsylvania State University with a degree in Crime, Law, and Justice Business Emphasis and completing an internship with the United States Marshals Office, Michael switched gears and put his Emergency Medical Technician (EMT) certification that he earned at Penn State University to use working at Atlantic Health System in New Jersey and becoming the Rescue Captain of the Rockaway Township Fire Department. After a year, he began to climb the ladder within Atlantic Health System becoming the Administrative Manager of Atlantic Ambulance Corporation Air and Ground Transportation, overseeing over 250 medical professionals. He spent over 11 years growing the company from $2 million dollars and leaving valued at $44 million. During his tenure, Michael was seen as a mentor for new managers, won the Corporate Employee of the Year in 2008, Six Sigma President's Award in 2012 and was a five-time finalist for New Jersey EMS Manager of the Year. Through his operations and growth background, Michael became a Director for Kindred Hospitals of NJ overseeing the Business Development of three hospitals in New Jersey in 2013. Michael ranked tops in the country in year over year growth for Kindred. Michael was promoted to Chief Executive Officer of Kindred Hospital of New Jersey in 2014, a position he holds today. This past year Michael was the recipient of the Chamber of Commerce, Leader in Business Award for 2016 his hospital had one of the best years in its existence for quality, finance, efficiency, and growth. Michael has a Masters Degree from Fairleigh Dickinson University and Graduate Certificates from The University of Florida, Boston University, The University of Notre Dame, and Cornell University. Outside of his CEO job Michael is the Chairman of the Board of the American Lung Association and a Professor of Business and Healthcare Administration for both the College of St. Elizabeths and Centenary University in New Jersey. What you’ll learn about in this episode: Developing a customer experience that engenders loyalty Hiring the best teams to optimize your business Living and working beyond the checklist to go beyond the normal Systems that can push your operations to the next level Going past your goals for the day and assessing what you’ve done Doing change management in the right way Getting customer ratings and assessments that can grow your business Putting structure around processes that leads to success Ways to contact Michael: Website: www.khmorriscounty.com Twitter: @KindredMCCEO LinkedIn: Michael Pizzano   A transcript of this episode is available here: http://systemexecution.com/improving-patient-customer-experience/

  Conversations with Karen Karen and Dean talk about their recent trip to Florida for the Word Association of Detectives Mid-Term Meeting. As the Administrative Manager, this was Karen’s first opportunity to meet many of the WAD members, many visiting from Europe and Asia – from England and France, to Romania and Russia, and India […]

News of Interest Dean discusses news of the World Association of Detectives (www.WAD.net), including a new Administrative Manager, and two unique benefits to NCISS members from IRB and PI Now and the upcoming conference in Las Vegas. Conversations with Karen This month Karen joins us to talk two recent news stories.  The first is about […]

  News of Interest Dean discusses news of the World Association of Detectives (www.WAD.net), including a new Administrative Manager, and two unique benefits to NCISS members from IRB and PI Now and the upcoming conference in Las Vegas. Conversations with Karen This month Karen joins us to talk two recent news stories. The first is […]

In December 2014 Danielle Smith and eight members of her caucus announced that they were crossing the floor to join the Progressive Conservatives and Premier Jim Prentice. The announcement elicited a great deal of vitriolic responses from the public and reignited calls for floor crossing to be banned or at least for floor crossers to require a by-election to sit as a member of another party. The speaker will argue that floor crossing is a necessary part of the parliamentary process and must not be limited but that the floor crossers from the Wildrose Party, especially leader Danielle Smith, need a strong lesson in another piece of parliamentary democracy: a loyal opposition. The history, and value, of opposition will be reviewed and the speaker will argue that Smith's democratic breech was in dismissing the value of opposition in a parliamentary democracy, not in crossing the floor. Speaker: Lisa Lambert Lisa Lambert served as SACPA's Administrative Manager from 2009-2014 while she conducted her doctoral research on political parties in Canada. She is now in the last months of writing her dissertation on the Green Party of Canada and environmentalists and will manage to graduate before her sons enter University. Lisa, a student of parliaments, loves to regale her family with tales of politics, procedures, and party structure. Mercifully for them, she has been able to channel her passion for politics into sessional work at the University of Lethbridge in Political Science and Women and Gender Studies since 2009. Moderator: Emma Ladouceur Date: Thursday, January 15, 2015 Time: Noon - 1:30 PM (30 minutes each for presentation, lunch and Q & A) Location: Country Kitchen Catering (Lower level of The Keg) 1715 Mayor Magrath Dr. S Cost: $11.00 (includes lunch) or $2.00 (includes coffee/tea at the presentation only)

In December 2014 Danielle Smith and eight members of her caucus announced that they were crossing the floor to join the Progressive Conservatives and Premier Jim Prentice. The announcement elicited a great deal of vitriolic responses from the public and reignited calls for floor crossing to be banned or at least for floor crossers to require a by-election to sit as a member of another party. The speaker will argue that floor crossing is a necessary part of the parliamentary process and must not be limited but that the floor crossers from the Wildrose Party, especially leader Danielle Smith, need a strong lesson in another piece of parliamentary democracy: a loyal opposition. The history, and value, of opposition will be reviewed and the speaker will argue that Smith's democratic breech was in dismissing the value of opposition in a parliamentary democracy, not in crossing the floor. Speaker: Lisa Lambert Lisa Lambert served as SACPA's Administrative Manager from 2009-2014 while she conducted her doctoral research on political parties in Canada. She is now in the last months of writing her dissertation on the Green Party of Canada and environmentalists and will manage to graduate before her sons enter University. Lisa, a student of parliaments, loves to regale her family with tales of politics, procedures, and party structure. Mercifully for them, she has been able to channel her passion for politics into sessional work at the University of Lethbridge in Political Science and Women and Gender Studies since 2009. Moderator: Emma Ladouceur Date: Thursday, January 15, 2015 Time: Noon - 1:30 PM (30 minutes each for presentation, lunch and Q & A) Location: Country Kitchen Catering (Lower level of The Keg) 1715 Mayor Magrath Dr. S Cost: $11.00 (includes lunch) or $2.00 (includes coffee/tea at the presentation only)

In December 2014 Danielle Smith and eight members of her caucus announced that they were crossing the floor to join the Progressive Conservatives and Premier Jim Prentice. The announcement elicited a great deal of vitriolic responses from the public and reignited calls for floor crossing to be banned or at least for floor crossers to require a by-election to sit as a member of another party. The speaker will argue that floor crossing is a necessary part of the parliamentary process and must not be limited but that the floor crossers from the Wildrose Party, especially leader Danielle Smith, need a strong lesson in another piece of parliamentary democracy: a loyal opposition. The history, and value, of opposition will be reviewed and the speaker will argue that Smith's democratic breech was in dismissing the value of opposition in a parliamentary democracy, not in crossing the floor. Speaker: Lisa Lambert Lisa Lambert served as SACPA's Administrative Manager from 2009-2014 while she conducted her doctoral research on political parties in Canada. She is now in the last months of writing her dissertation on the Green Party of Canada and environmentalists and will manage to graduate before her sons enter University. Lisa, a student of parliaments, loves to regale her family with tales of politics, procedures, and party structure. Mercifully for them, she has been able to channel her passion for politics into sessional work at the University of Lethbridge in Political Science and Women and Gender Studies since 2009. Moderator: Emma Ladouceur Date: Thursday, January 15, 2015 Time: Noon - 1:30 PM (30 minutes each for presentation, lunch and Q & A) Location: Country Kitchen Catering (Lower level of The Keg) 1715 Mayor Magrath Dr. S Cost: $11.00 (includes lunch) or $2.00 (includes coffee/tea at the presentation only)

In December 2014 Danielle Smith and eight members of her caucus announced that they were crossing the floor to join the Progressive Conservatives and Premier Jim Prentice. The announcement elicited a great deal of vitriolic responses from the public and reignited calls for floor crossing to be banned or at least for floor crossers to require a by-election to sit as a member of another party. The speaker will argue that floor crossing is a necessary part of the parliamentary process and must not be limited but that the floor crossers from the Wildrose Party, especially leader Danielle Smith, need a strong lesson in another piece of parliamentary democracy: a loyal opposition. The history, and value, of opposition will be reviewed and the speaker will argue that Smith's democratic breech was in dismissing the value of opposition in a parliamentary democracy, not in crossing the floor. Speaker: Lisa Lambert Lisa Lambert served as SACPA's Administrative Manager from 2009-2014 while she conducted her doctoral research on political parties in Canada. She is now in the last months of writing her dissertation on the Green Party of Canada and environmentalists and will manage to graduate before her sons enter University. Lisa, a student of parliaments, loves to regale her family with tales of politics, procedures, and party structure. Mercifully for them, she has been able to channel her passion for politics into sessional work at the University of Lethbridge in Political Science and Women and Gender Studies since 2009. Moderator: Emma Ladouceur Date: Thursday, January 15, 2015 Time: Noon - 1:30 PM (30 minutes each for presentation, lunch and Q & A) Location: Country Kitchen Catering (Lower level of The Keg) 1715 Mayor Magrath Dr. S Cost: $11.00 (includes lunch) or $2.00 (includes coffee/tea at the presentation only)

I am pleased to introduce you to Olivia Malabuyo Tablante, currently the Administrative Manager at the Wallace Alexander Gerbode Foundation where she also manages the arts commissioning awards program in partnership with William and Flora Hewlett Foundation. Prior to joining as Gerbode Foundation’s Program Assistant in 2006, Olivia had served as Los Cenzontles Mexican Art Center’s Administrative Manager and the Production Manager for its PBS series Cultures of Mexico in California, from 2004 to 2006. She was also a Managing Director of San Francisco’s black box theater, Bindlestiff Studio, and worked over five years with tenants and owners, development corporation in senior and affordable housing development. Olivia has also been a video instructor for San Francisco’s Oasis for Girls and China Town’s Beacon Center, and a performer with comedy troupe Tongue in a Mood. Thank you for subscribing! Please rate the podcast and leave comments. I look forward to building with you. More information and tons of free tips on marketing and management at: ArtOfHustle.com.