Podcasts about moneda moves

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Best podcasts about moneda moves

Latest podcast episodes about moneda moves

Moneda Moves
Moneda Moves: Building Strong Startup Hubs, LIVE with Inicio

Moneda Moves

Play Episode Listen Later Mar 26, 2025 55:13


Mi gente! Welcome back to a very special episode of Moneda Moves. It's no secret that this year has been a challenging one for Latino-centered companies and business owners. From shifting economic tides to political uncertainty, the landscape is testing us—but also pushing us to innovate and build smarter.As some of you may know, I had the honor of moderating a panel at SXSW all about the state of Latino startup hubs across the U.S.—and today, I'm thrilled to bring you that conversation as a live podcast episode!This panel was packed with real talk and insight from powerhouse women in business and investing. We explored what it really looks like to build in this moment: the challenges, the strategies, and the money moves Latinos are making as we continue to chase generational wealth.Yes, things feel uncertain right now. But uncertainty is also a call to strategize, not just survive. As a community, we can plan, pivot, and uplift one another.Here's one thing we do know: Latinos now hold the fifth-largest GDP in the U.S.—and Latinas are leading the charge in new business creation. The women on this panel are proof of what's possible, and I can't wait for you to hear their wisdom.Here's who joined us down in Austin in our LIVE podcast with our friends (who we did angel investing training with just last year!) at Inicio, impact-focused organization that supports and invests in early-stage Latino-led startups, working to close the capital gap and grow Latino entrepreneurship across the U.S:

Moneda Moves
Getting Down To Bísness & Successful Latino Companies In '25 | Fernando Hurtado, Journalist and Founder, In The Hyphen

Moneda Moves

Play Episode Listen Later Jan 29, 2025 37:34


A warm welcome back to our Moneda visionaries. In the first week of the Trump administration, several actions have deeply impacted our community, particularly with heightened immigration enforcement and the removal of Spanish-language resources from the White House website. These moves, coupled with the threat of large-scale deportations, DEI order, and the dismantling of environmental justice programs disproportionately affect Latinos. At Moneda Moves, we understand the power of stories, and we are committed to reporting responsibly at the intersection of money and cultura, especially as it applies to our leading entrepreneurial population. The numbers don't lie: Latinos accounted for 36% of all new businesses in 2023, nearly double their 19% representation in the U.S. population. Immigrant Latinos are more than twice as likely to start a net new business compared to the U.S.-born population. The stories we tell matter, and more than ever, they will continue to shape our reality. That's why we started this platform—to ensure that the builders in our communities are seen and heard, especially when our contributions to the American economy and society for a long time went unrecognized in national headlines. Fundamentally, Moneda Moves believes in the inherent value of our community, as humans, but also in critical mass, and in our culture. This commitment remains steadfast.  In conversations with ecosystem builders who are working with underrepresented communities, it has been refreshing to know that we are not alone in this journey. A recent discussion reaffirmed the importance of staying informed, knowing our numbers which undeniably show the impact that we have together and how storytelling has the ability to create change. I highly recommend reading the 2023 State of Latino Entrepreneurship report by the Latino Business Action Network (LBAN) and Stanford Graduate School of Business.  The future is ours to shape, and we will continue to ensure that our stories are told with integrity and respect. This is why we are also joined today by Fernando Hurtado, a former manager of digital video for NBCUniversal Local and the host/producer of Bísness School. Bísness School is a podcast that highlights the stories of Latino-owned businesses and the fact that Latinos are the fastest-growing group of entrepreneurs in the United States. That series won a silver Signal Award in 2024. Fernando has recently launched The Hyphen, a YouTube channel that covers one of the fastest-growing demographics, U.S. Latinos, with deeply researched, visually rich stories.  Beyond podcasting at major networks, Fernando was the lead producer on NBC's My New Favorite Olympian podcast, which was named best sports podcast at the Cynopsis Sports Media Awards.  He's expanded his coverage in this arena to the Paris, Tokyo, and Beijing Olympics for NBCUniversal Local. Hurtado was named to Broadcasting + Cable's 40 Under 40 in 2023. Prior to NBC, Fernando was at ATTN: and Sinclair Broadcast Group as a producer and editor. He is a graduate of the University of Southern California and lives in Los Angeles. He is currently an adjunct instructor of visual journalism and multiplatform Olympic and Paralympic storytelling there.  This journalist's mission is to highlight Latino-owned businesses in English in order to reach younger bilingual audiences who are looking for positive representation in entrepreneurial spaces. In his effort to do so, he has produced over 20 episodes with successful Latino entrepreneurs, including Annie Leal, the owner of the $4M business, I Love Chamoy. It is no surprise that while living in Los Angeles, Fernando, like myself hails from Chicago, which is heavily influenced by Latino-run businesses, in neighborhoods from La Villita to Pilsen and Humboldt Park. In addition to raising awareness about these businesses, he's also sharing what's working for them and what challenges they are facing in the entrepreneurial space so that other Latino entrepreneurs can learn from their stories. This week, Fernando shares how Latino entrepreneurs are using their stories to better market their products, why Latino businesses are seen as too niche or exclusive to other communities, and what trends he's seeing in 2025.  Follow Fernando on Instagram @byfernandoh and his website. Follow the The Hyphen podcast on YouTube, and wherever you listen to podcasts.  Follow the Bísness School podcast on Apple Podcasts, Spotify, and wherever you listen to podcasts.  Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound. Podcast production for this episode was provided by Sarah Tulloch and her podcast production company, CCST.

Moneda Moves
Boots on the Ground View of Latinos In '25 | Cora Cervantes, Independent Journalist

Moneda Moves

Play Episode Listen Later Jan 22, 2025 39:58


Welcome back, Moneda Moves community. Following an eventful start to this week in news, we have another amazing journalist on the podcast, Cora Cervantes, who spoke with Latinos all last year leading up to the election which landed Trump in office. She's here to share what she heard on the ground from Latinos, many of who are business owners, and their biggest concerns they want to see addressed – inclusive of economic issues.  And before we dive in, we would be remiss to not acknowledge the way our Latino communities (plural) will be disproportionately targeted ahead of mass deportations set to start this week. As a platform that stands behind first builders, rewriting our narratives that exemplify our collective force, and tools for empowerment – we acknowledge how damaging the combination of rhetoric and actions on behalf of the new administration can and will be. During this time, we will be leaning into our personal community on the ground. We've also found Eliza Orlins, New York City public defender, and her explainers particularly helpful as of late. As you know, this season we're focusing on 2025 economic trends, how they affect our entrepreneurial community, and how our community will move the American economy. We have a memorable lineup for you and can't wait to share the information and resources we're producing this season. As many of us know, 2024 was a tough year for small businesses. Average revenue was up, but so were expenses, according to Biz2Credit. Breaking down the numbers and net-net, profits were down: average monthly earnings for small businesses in the first 11 months of 2024 was about $86,000 - more than $60,000 lower than in 2023. Some entrepreneurs found themselves in the red in some cases, as this week's guest independent journalist Cora reported. When interviewing working-class Latinos about their businesses in 2024, she found that people were struggling to keep up with the current economic climate, let alone improve their economic standing. It can also explain why Latinos voted with the economy among their top concerns. This week's guest, Cora, is an independent journalist based in Los Angeles. She covers politics, immigration, climate change, and race and culture with an equity lens. She has a network television and cable news production background at NBC News and MSNBC. She has produced digital stories for multimedia outlets, including NBC News, Al-Jazeera, Latino USA, palabra, High Country News, and Narratively. Cora is a graduate of Columbia University and holds a Master's degree from New York University's Arthur L. Carter Journalism Institute. She currently serves as a board member of NAHJ's Los Angeles Chapter. Cora spent much of 2024 speaking with working-class Latinos about their businesses and how they perceive the economic environment in the United States. Small business owners are holding out hope that the economy will improve. But with the rising cost of goods eating away at their profits, they're eager for change. As a result, in the 2024 election, several sources she spoke with voted with the hope that the new president would improve the economy and protect their businesses. In this week's episode, we sit down with Cora to talk about what she learned while covering Latino business owners and their votes, as well as the coverage we can expect to see more of within the Latino community in 2025. We're discussing everything from why some Latinos voted the way they did to how stricter immigration policies could affect our day-to-day lives. The Latino community is incredibly diverse, and our reasons for what we do and who we vote for are layered. By having boots on the ground via journalists who speak with working-class business owners, we gain a better understanding of what they're experiencing and why. No te lo quieres perder. Follow Cora on Instagram: @cora_cervantes Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound. Podcast production for this episode was provided by Sarah Tulloch and her podcast production company, CCST.

Moneda Moves
Latino Power & The Gig Economy in '25 | Tanzina Vega, Award-Winning Independent Journalist

Moneda Moves

Play Episode Listen Later Jan 15, 2025 44:42


Mi gente, the first season of Moneda Moves is ready for launch! Thank you for joining us in the new year and our 180th installment of our Moneda Moves notitas. This season, we're focusing on 2025 economic trends, how they affect our entrepreneurial community, and our community will move the American economy. You can expect to hear from some incredible experts this season, including investors and national journalists—starting with this week's guest. It is more important than ever to pay mind to how Latinos are contributing to the economy—especially Latinos in the growing gig economy. Did you know that two in five Americans are part of the gig economy? For Latinos, an impressive 50 percent identify as independent workers, as shared by the Independent Women's Forum. In kind, this week, we're exploring how we tap into all that joint economic power we yield as well as the ins and outs of the growing gig economy. Our guest is the award-winning journalist, educator, and host Tanzina Vega. Tanzina has led coverage of inequality at some of the world's most influential organizations, including The Boston Globe, The New York Times, CNN, and New York Public Radio. In my eyes, Tanzina's news coverage is the blueprint for reporting on money and race in the United States, as well as on money and inequality overall. The gig economy is growing, and Latinos are increasingly participating in it, whether it's on its own or in addition to a 9-to-5 job..s. Freelancing has its perks—you can work from home, set your own hours, and be your own boss. But it's not the kind of work we were traditionally encouraged to pursue or the same rules that apply. In our conversation with Tanzina, we discover that the shift toward the gig economy may have been born out of necessity. We also discuss how critical it is for Latinos to know their contracts, what to watch out for, and how to advocate for their terms and worth. This week, we'll discuss how Latinos can tap into collective potential and how to navigate the gig economy. While freelancing can create new economic opportunities, it's important to learn from established professionals like Tanzina, who have covered and experienced the gig economy firsthand. When new freelancers lack the knowledge to navigate contracts and negotiations, they could end up with predatory terms and unreasonable conditions. But with the right resources and advocating for their worth we can leverage the gig economy to continue to wealth build. No te lo quieres perder. Follow Tanzina on Instagram: @tanzinavega Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound. Podcast production for this episode was provided by Sarah Tulloch and her podcast production company, CCST.

LatinXYZ
2025 Financial Trends Latinos Can't Afford to Miss

LatinXYZ

Play Episode Listen Later Dec 23, 2024 35:44


Money is on everyone's mind as we head into 2025, and this episode is here to help you get a jump on it. We're talking with Lyanne Alfaro of Moneda Moves about the financial moves Latinos need to watch out for next year. From smart business hacks to cut costs to navigating cash-flow crunches, we're covering it all. Whether you're growing a side hustle or a burgeoning business with big goals, this episode will have you rethinking your strategy.

Moneda Moves
The Power of A Chicago Mexican Corridor Generating $900M Annually | Jen Aguilar, Executive Director Little Village Chamber of Commerce

Moneda Moves

Play Episode Listen Later Dec 11, 2024 49:33


Can you believe it? We have arrived at the last installment of 2024 with Moneda Moves, and thank you for joining us this year! Throughout this season, we continued to cover top Latino entrepreneurs and leaders in the space looking to close capital gaps in our ecosystem, starting with my hometown, Chicago, the wider Midwest, and beyond. This week, we're coming back to our roots and talking about how Latino culture is influencing purchasing power. Little Village, a neighborhood in the southwest side of Chicago, is named the "Mexico of the Midwest" and generates over $900 million annually through its Latino-owned businesses. People come from all over the U.S. to experience the very specific type of nostalgia they can usually only find in Mexico. My immigrant parents sure did as I was growing up. It was here where we could find the botanica with medicinal herbs we were looking for or specific ingredients for a dinner with a taste of the motherland on Sunday afternoons. Customers come for the food, the street vendors, and the experience of feeling at home in a familiar place. This kind of success has the potential to be a blueprint for Latino communities all over the U.S., and this week's guest is sharing how we can both protect this wealth and strengthen it. Jennifer Aguilar is the Executive Director of the Little Village Chamber of Commerce, where she leads the mission to foster the growth and prosperity of businesses in Little Village while harnessing the community's rich cultural heritage to create fresh opportunities. In her role, Jennifer orchestrates the comprehensive planning, coordination, and execution of all facets of the Little Village Chamber of Commerce and Little Village Special Service Area #25. This includes staff management, operations, programs, projects, and services. With over a decade of experience, Jennifer has excelled in safeguarding corporate brand image and reputation through adept management of public and private stakeholder relationships. Authenticity is at the heart of Little Village's success. With traditional street vendors, quinceañeras, and over 100 restaurants, the corridor's success comes from knowing what its customers want. That includes products that are not only culturally comforting but also good for them. During her time at Nostro Queso, Jennifer found that customers prefer to buy organic, preservative-free products and are willing to pay higher prices for products in places like Little Village than they would in chain grocery stores. She says that customers who come to shop at Little Village would rather pay for traditionally made products than anything else. But when towns like Little Village become popular, large corporations often move in, which can negatively affect the community when not done responsibly. In this week's episode, Jen talks about what's going well in Little Village's economy and what we can do to protect it. $900 million is just the beginning. There is so much more that the people of Little Village can accomplish if given the opportunity. To make sure they do get that opportunity, Jen is working with the community to ensure they have the chance to own their spaces, limit the negative side effects of gentrification, and thrive in this generation and the next. No te lo quieres perder. Follow Jen on Instagram: @jenmydear @littlevillagechamber  Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound. Podcast production for this episode was provided by Sarah Tulloch and her podcast production company, CCST.

Moneda Moves
Latina Wage Gap Is Widest in 20 Years. How Did We Get Here? | Mónica Ramírez, President and Founder of Justice for Migrant Women

Moneda Moves

Play Episode Listen Later Dec 4, 2024 34:43


What's up, Moneda Moves community? No one should be left behind in our mission to achieve equal pay, even for Latinas. Yet, in 2024, the Latina pay gap widened for the first time in 20 years. That's impacting Latinas across the board and in most disparate ways our caregivers, mothers, farmworkers, and people working in hospitality. My time reporting out of NYC reminds me of a time when I covered farmworkers and activists marching 200 miles to Albany to demand basic workers' rights, including collective bargaining, workers' compensation, and unemployment benefits. This was finally granted in 2019 via the Farm Laborers Fair Labor Practices Act. This week's guest is Mónica Ramírez, an attorney, author, and activist. She is the founder of Justice for Migrant Women and co-founder of Alianza Nacional de Campesinas, The Latinx House, and Poderistas. Mónica has received numerous awards, including Harvard Kennedy School's first Gender Equity Changemaker Award, Feminist Majority's Global Women's Rights Award, and the Smithsonian's 2018 Ingenuity Award. She was named to Forbes Mexico's 100 Most Powerful Women's 2018 list, TIME Magazine's TIME100 Next list in 2021, and the Association of Latino Professionals for America's (ALPFA) Most Powerful Latinas list for 2024. Now more than ever, it's so important to be aware of the inequities our communities face at all levels and to call them out. If we are ever going to see the equal pay we deserve, we need to bring marginalized workers on this journey with us. That includes the farmworkers, janitors, and caretakers. At Moneda Moves, we applaud how our community is building generational wealth through entrepreneurship, leading companies, and career progression. But in our interview with Mónica, we discuss how the best way to move forward as a community and to close the wage gap is to respect individuals across industries that power our society in search of equity. There is no room for disparaging the same jobs that gave the next generation a leg up in the first place. In this week's episode, Mónica highlights why the pay gap is widening and what we can do to fix it. The fight for equal pay is a long road ahead, but we can start within our own communities. Latinas are making on average 51 cents on the dollar compared to our white, non-Hispanic colleagues. This pay gap is affecting Latinas in white-collar jobs and blue-collar alike. We have a lot of work to do to fix this, and Mónica is here to teach us how. No te lo quieres perder. Follow Mónica on Instagram: @activistmonicaramirez  Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound. Podcast production for this episode was provided by Sarah Tulloch and her podcast production company, CCST.

Agave Road Trip
Another way to bring the desert to your bar

Agave Road Trip

Play Episode Listen Later Nov 28, 2024 29:11


If you're in Santiago Matatlan, Oaxaca, go drink pulque at Reina Cortes Cortes's A&V La Casa del Pulque. Drink the pulque — all the pulque — but also check out Quiote de Maguey Escabeche from Mujeres 5 Estrellas!Check out Lyanne's article that inspired this episode: “Meet the Cactus Powering a New Generation of Latino-Owned Businesses,” Inc., September 16, 2024Tia Lupita Foods offers a range of chips made from nopales!Nemi Snacks has a line of nopale-based chips, too, but shaped more like Takis — but significantly healthier!The movie Lyanne references is Flamin' Hot!

Moneda Moves
How This Entrepreneur Is Building To Help Startups Scale | Co-Founder and CEO, Lazo, Juan Manuel Barrero

Moneda Moves

Play Episode Listen Later Nov 20, 2024 39:35


Que tal, Moneda Moves community? As both an employee and an entrepreneur in the financial industry, Juan knows just about everything there is to know about a business's finances. He knew exactly what founders would need from a financial program like Lazo in order to grow their businesses, so he built it! Juan created a company that empowers Latino business owners through their finances and ensures they can scale their businesses. Juan Manuel Barrero, a three-time entrepreneur, hails from Trenque Lauquen, a small town in Argentina, where he grew up in an accounting family business. Now based in Miami, he is building Lazo, a venture enabling him to make a significant social impact and transform his lifelong industry. His efforts benefit countless entrepreneurs while revolutionizing the sector. Driven by the desire to create a substantial social impact, Juan aims to innovate and disrupt the CFO and legal tech SaaS industry. He recognizes the potential of AI, automation, and standardization in building scalable products. As the CEO of Lazo, he founded and leads the top gateway for Latin American startups in the U.S. Through partnerships with early-stage startups, Juan helps structure their data and provides a comprehensive VC-ready SaaS solution to address their finance, tax, legal, and investor relations needs. Finances have always been a huge part of Juan's life. His father was a CPA in a small town in Argentina, and he has been helping his father with the family business since he was a kid. As an adult, he also became a CPA and worked for major corporations for five years before becoming an entrepreneur and creating his own business, just like his father. His dad even became his first partner! It's because of his experience in leadership positions and his community of Latinos in the financial industry that he created a program to give back to his community. It hasn't always been easy! From discovering his company was not sustainable to receiving hundreds of “no's” from investors, he has experienced all the highs and lows of being a founder. He's had to let go of businesses he wasn't truly aligned with and find his true purpose before creating Lazo. Now, after years of recalibrating and redefining his purpose, Lazo is the number one pick for Latin American startups. No te lo quieres perder. Follow Juan on Instagram: @joinLazo Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound. Podcast production for this episode was provided by Sarah Tulloch and her podcast production company, CCST.

Moneda Moves
This Executive Coach Teaches You To Embrace Your Power | Executive Coach and Consultant Diana Hernandez Wayne

Moneda Moves

Play Episode Listen Later Nov 13, 2024 57:00


Welcome back to another installment of Moneda Moves mi gente! Diana Hernandez Wayne wants you to live your life intentionally; otherwise, what's the point? I first met her at L'Attitude, the annual conference hosted by the $100 million fund (LAT VC) investing in Latino businesses.  Diana is an absolute force, and I am so excited to have her on the show. She is a wealth of knowledge and feels like she's lived a thousand lives! Diana learned early in her career that she would rather live an intentional life than a stagnant one. To do that, she had to learn how to let go of her scarcity mindset. Diana Hernandez is an executive coach and consultant who advises corporate clients, venture funds, and founders on scaling their businesses. Diana has experience moderating and leading career advancement workshops and uses neuroscience-based practices to drive change.  Before executive coaching, she spent her career in consumer brands, working for Fortune 500 companies, including Clorox, Brita, and Method Products. She has experience in P&L management and cross-functional roles in finance, sales, marketing, and e-commerce, with expertise in launching and growing multimillion-dollar brands with major national retailers. Living intentionally comes at a cost. To live the life we want, we have to let go of our fears.  So many of us stay exactly where we are because we are afraid of failure. The fear of failure almost kept Diana in a financial reporting job she wasn't aligned with. Once she overcame that fear and requested to switch departments, more opportunities opened up for her. In this week's episode, Diana shares the most important lessons she has learned from her years of personal and professional experience. Climbing the corporate ladder has never been easy, especially when she's usually the only Latina in the room. She was frustrated with her career path but was afraid that pivoting meant quitting. Once she faced the grief of losing two sisters in one year, Diana knew she had to live her life intentionally. She needed to take control of her life and make her decisions from an empowered place and not from limiting beliefs.  It wasn't until she left the finance department for the sales department, and then the marketing department, that she began to align with her true purpose. Diana learned that she had to let go of her scarcity mindset and embrace her power. After years of honing her skills, Diana is teaching corporate leaders how to embrace their power, build their brands, and live intentionally. No te lo quieres perder. Follow Diana on TikTok and Instagram: @dianalives  Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound. Podcast production for this episode was provided by Sarah Tulloch and her podcast production company, CCST.

Moneda Moves
Paving the Way For More Than 30,000 Latinas In Tech | LIT Co-Founder Rocío Medina van Nierop

Moneda Moves

Play Episode Listen Later Apr 17, 2024 45:30


Welcome to the 2024 season of Moneda Moves mi gente. This year, we are speaking with leaders in the Latino entrepreneurship ecosystem who are paving the way.  And among them is Rocio van Nierop is Co-Founder and Executive Director of Latinas in Tech. For more than 15 years, she has been working in the tech industry and is and advocating for Latinx diversity and inclusion. Today, Latinas in Tech consists of almost 30,000 women working at more than 100 of the top technology companies worldwide. As We All Grow cites, she now works with lawmakers at the city, state, and federal levels to help change the system from outside the tech ecosystem. So I saw it fitting to ask her about her take on DEI in this year, a year where diversity equity and inclusion is being challenged by the right. No te lo quieres perder. Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.

I am Consciously Curious
89. Children of Immigrants and Generational Wealth ft. Lyanne Alfaro

I am Consciously Curious

Play Episode Listen Later Dec 20, 2023 75:00


Our next guest is a journalist turned multi-hyphenate. She has experience within tech, media, and entrepreneurship. She's worked with the New York Times, Business Insider, and CNBC. She's currently a Program Manager at Google and a Finance Contributor at Forbes. She's passionate about exploring the Latino influence in the world of business. She shares some of these stories on her newsletter and podcast, Moneda Moves. As children of immigrants, we explore identity and family dynamics. I admire her ability to dig deep, cultivate a community, and explore what it takes to build generational wealth for other immigrants. Stay tuned for her take on one of the keys to one's success. Please enjoy my conversation with Lyanne Alfaro. https://www.monedamoves.comhttps://www.instagram.com/lyannealfarohttps://www.instagram.com/iamconsciouslycurious

Moneda Moves
SBA Admin Isabel Casillas Guzman On How Latinos Tap Into Their Economic Power

Moneda Moves

Play Episode Listen Later Nov 29, 2023 27:02


On the final episode of Moneda Moves for 2023, we are speaking with Isabel Casillas Guzman, the 27th Administrator of the U.S. Small Business Administration.  "Everyone is trying to figure out how to target the Latino market," she says. "(Latinos) have an advantage in knowing what the needs and the wants are of this community at scale." When it comes to speaking about accessing the Latino purchasing power, she's absolutely right. Most want a piece Latino market, and it's a matter of how they can get to it. It's the $3.4 trillion question — that's our purchasing power, according to the Latino Donor Collaborative. For this reason among many others, major brands from Netflix to Walmart to Target want to access Latinos. We're growing and here to stay. And while we have all this purchasing power, one of the big issues we face as prominent business owners is access to capital. Earlier this year,  we learned that the agency topped $3 billion in SBA-backed loans to Latino-owned small businesses, increasing more than 30% since 2017 (nearly double since 2020).  In today's interview, we discuss how the SBA is helping get Latino business owners access to loans, how we tap into our own purchasing power and how the Supreme's Courts ruling on affirmative action will impact small business owners. We also explore how the SBA responded when the ruling impacted a program of its own, helping nearly 5,000 disadvantaged small businesses secure coveted government contracts. Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.

Mi Riqueza Podcast
Latinx Contributions in America Beyond Stereotypes with Lyanne Alfaro

Mi Riqueza Podcast

Play Episode Listen Later Sep 5, 2023 56:36


Watch this episode on ⁠Youtube⁠ In this podcast episode, we host special guest Lyanne Alfaro, a first-generation Mexican from Chicago and a journalist advocating for the Latinx community. We discuss the evolving narrative around Latinx individuals in the United States, highlighting their contributions to the economy, resilience during the pandemic, and increased representation in corporate America and venture capital. This conversation also touches on the challenges of rising living costs, inflation, and food deserts in Latinx communities. We emphasize the importance of representation, entrepreneurship, and community support for the Latinx experience in the United States.  Lyanne tells stories about what's next in the world of technology, business and entrepreneurship. A journalist turned multi-hyphenate, she's especially passionate about exploring the Latino influence in the world of business. She has launched a newsletter and podcast all about it called Moneda Moves. She's first generation, Mexicana and hails from Chicago. Most recently, she was at Nasdaq on a small team that reimagined the way we covered companies going public on the stock exchange. On any given day, she hosted live segments spotlighting entrepreneurs and produced Nasdaq's first podcast: Tomorrow's Capital. Her team's work has been recognized by the likes of The New York Emmys, The Webby Awards, Digiday and PRNews. Follow Moneda Moves Check out Moneda Moves  -----  New episodes out every Monday! Follow & Subscribe to Mi Riqueza Podcast to get notified of each episode drop. Don't forget to also follow us on social media @latinawealthactivist @miriquezapodcast @theriquezaco to get the latest financial content & community updates. -----  Join our Free Riqueza Community: The Riqueza Club where we host workshops, events and our Crecer Book Club! Go to www.theriquezaco.com/club to join! 

Moneda Moves
Funding the Future of Food | Supply Change Capital

Moneda Moves

Play Episode Listen Later Aug 16, 2023 56:44


Welcome back to another season of Moneda Moves mi gente. This season we are talking about food: It makes the world go round. Some might say food is everything we are: An extension of our regions, our tribes, to paraphrase the late chef and journalist Anthony Bourdain. But it's also an interesting business opportunity. Last year, venture capitalists invested more than $20 billion in this space even after economic conditions had tightened. And as we know on this podcast, Latinos (alongside people of color) are among the biggest creators of business in this country. Throughout this season, Moneda Moves is bringing funders investing in the future of food and founders paving the way for intimate conversations on how they invest, fundraise and build truly scalable companies. Our panel today is from our first live event in Chicago, where we have founders from the consumer packaged goods space to the food tech space. On the mics we have Perteet Spencer, Founder of AYO Foods, who launched the company to celebrate ingredients, flavors and culture of West African diaspora. We also have Michelle Ruiz, founder of food tech company Hyfe, who brings more than ten years of manufacturing experience from the likes of Exxon Mobile. Also joining us is Shayna Harris, managing partner of Supply Change Capital, investing in early stage, high growth food tech businesses and culture-first brands. Shayna has more than two decades of experience as a food industry leader and operator. She and her co-founder Noramay Cadena just closed a $40 million fund. Congratulations! A trifecta of women that are joining us in our conversation today to talk about what the future of food looks like, from both a funding and scalability perspective. Finally, a shout to our collaborators who helped put on our first live podcast event, DishRoulette Kitchen, a nonprofit working to provide funding and education for BIPOC restarateurs across Chicago, and Industrious where the event was hosted. Let's dive in. Welcome to Funding the Future of Food.  Follow Supply Change Capital On Instagram: @supplychangecapital Follow AYO Foods On Instagram: @ayofoods Follow Hyfe On Instagram: @hyfejefe Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.

The Nopalera Podcast
Ep. 34 Making Moneda Moves with Lyanne Alfaro

The Nopalera Podcast

Play Episode Listen Later Jul 19, 2023 28:44


This week Sandra speaks with Lyanne Alfaro. Lyanne tells stories about what's next in the world of technology, business and entrepreneurship. An NYC journalist turned multi-hyphenate, she's especially passionate about exploring the Latino influence in the world of business. She has launched a newsletter and podcast all about it called Moneda Moves. Today's discussion brings her expertise to the subject of Latino representation in positions of power, the culture and emotions behind finances and simply put, self-worth. Lyanne is first generation, Mexicana and hails from Chicago. She's transited spaces from Google, to Nasdaq and CNBC where her team's work has been recognized by the likes of The New York Emmys, The Webby Awards, Digiday and PRNews.Recorded March 13th, 2023Connect with LyanneWebsiteMoneda MovesInstagramTwitterLinkedinConnect with NopaleraWebsiteInstagramTik TokJoin Sandra's Entrepreneurial NewsletterAsk a business question

Yo Quiero Dinero: A Personal Finance Podcast For the Modern Latina
Why the Future of America's Economy Depends on Latinos | Lyanne Alfaro | Moneda Moves

Yo Quiero Dinero: A Personal Finance Podcast For the Modern Latina

Play Episode Listen Later Jul 17, 2023 37:03


Episode 222 talks about why the future of America's economy depends on Latinos, featuring Lyanne Alfaro. Listen now!Lyanne tells stories about what's next in the world of technology, business and entrepreneurship. An NYC journalist turned multi-hyphenate, she's especially passionate about exploring the Latino influence in the world of business. She has launched a newsletter and podcast all about it called Moneda Moves. She's first generation, Mexicana and hails from Chicago.Most recently, she was at Nasdaq on a small team that reimagined the way we covered companies going public on the stock exchange. On any given day, she hosted live segments spotlighting entrepreneurs and produced Nasdaq's first podcast: Tomorrow's Capital. Her team's work has been recognized by the likes of The New York Emmys, The Webby Awards, Digiday and PRNews.You can follow Lyanne on Instagram, Twitter, LinkedIn & her website.For full episode show notes, visit here.Loving episode 222? Leave us a review if you're listening on Apple Podcasts and follow us on Instagram & YouTube! Until next time, stay empowered, stay inspired and #staypoderosa ✨ WANT TO KICKSTART YOUR FINANCIAL JOURNEY?Download our FREE 14-page guide covering all the topics you need to start making your dinero moves. Visit here. From money mindset, to budget basics, we've got you covered.Check out this YQD™ Sponsor:BetterHelp—Professional support when you need it, at the fraction of the cost of in-person therapy. Get 10% off your first month with our sponsor: https://betterhelp.com/dinero Become a member at https://plus.acast.com/s/YoQuieroDinero. Hosted on Acast. See acast.com/privacy for more information.

The Latinx Chronicles with Hip and Erika
Moneda Moves Founder Lyanne Alfaro - telling stories at the intersection of money X cultura!

The Latinx Chronicles with Hip and Erika

Play Episode Listen Later Jun 19, 2023 38:09


Lyanne tells stories about what's next in the world of technology, business, and entrepreneurship. She has reported via emerging platforms in English and Spanish, worked on audience engagement, strategy, and execution, and enjoys taking stories from start to completion.  We were blown away by her passion and her dedication to elevating Latinx voices.We talked about supporters, mentors, and sponsors, the difference between them, and how we need all three in life and business. At Google, she leads content for social media across Developer Relations programs, tools, and initiatives.At Nasdaq, she hosted live segments spotlighting entrepreneurs and thought leaders, booked, and produced live video content, and for Nasdaq's first podcast: Adelante!Check out her weekly newsletter and podcast on Apple and Spotify all about it called Moneda Moves: monedamoves.substack.comHer pieces have appeared in CNBC, Business Insider, NBC Latino, Distintas Latitudes, and Latino Rebels and  she's available for freelance assignments: lyannealfaro@gmail.com

La Carnita Asada
Ep4: Lyanne Alfaro

La Carnita Asada

Play Episode Listen Later Apr 12, 2023 34:43


La Carnita Asada (transalted to The Barbecue) is a space for our youth to invite individuals from all walks of life that they want to learn more from. Talk about their challenges and success. Ask questions that youth like them would love to ask. All while supporting and sharing a meal from a local business! Welcome back for episode 4! Founder of the Moneda Moves, Lyanne Alfaro, joined us to talk about her upbringing, her path in creating Moneda Moves and much more! Follow Lyanne on IG at: @LyanneAlfaro Check out Moneda Moves across all socials: @MonedaMoves Follow us across all Social Media: @UrbanWarriors606 Email Inquiries: info@uwcomm.org

How to Talk to [Mamí & Papí] about Anything
She's Trying to Help Her Parents Get Their Money Right Before They Retire

How to Talk to [Mamí & Papí] about Anything

Play Episode Listen Later Mar 27, 2023 19:19


While helping her Mexican parents plan for retirement, Lyanne has to be strategic to get them to open up about money. And Cindy Zuniga-Sanchez, a financial coach who works with millennial first-gens, speaks with Juleyka about initiating conversations about money with older relatives, and shares a handy retirement-planning checklist.Lyanne is the creator of the podcast Moneda Moves.If you loved this episode, listen to Talking to Mamí about Her Money and Mom is Pressuring Her to Buy a House.Featured Expert:Cindy Zuniga-Sanchez, Esq. is a money coach, speaker, and the founder of Zero-Based Budget Coaching LLC. After graduating law school in 2015 with $215,000 of debt, Cindy documented her debt payoff journey on social media, while sharing the personal finance knowledge that she was learning in a simple and relatable way. She has spoken to thousands and coached hundreds on budgeting, saving, debt payoff, investing, credit, building generational wealth, and more. She is committed to helping millennial women, particularly women of color, create a realistic money plan to achieve financial freedom. Cindy practiced law as a commercial litigation attorney at an Am Law 100 firm before diving into full-time entrepreneurship. She is a graduate of Stony Brook University and obtained her Juris Doctor degree from the Benjamin N. Cardozo School of Law. Learn more about her work here.  We'd love to hear your stories of triumph and frustration so send us a detailed voice memo to hello@talktomamipapi.com. You might be on a future episode! Let's connect on Twitter and Instagram at @TalkToMamiPapi and email us at hello@talktomamipapi.com. And follow us on Apple Podcasts, Spotify and anywhere you listen to your favorite podcasts. 

Moneda Moves
Latina-Owned JZD Prepared For A Launch At Target, Years Ahead | JZD Founders Jen & Vero Zeano

Moneda Moves

Play Episode Listen Later Dec 14, 2022 41:02


Mi gente, it's your host Lyanne and your are listening to the last Moneda Moves episode of 2022! To close out the season, we are featuring a staple Latina brand near and dear to my heart that we've followed for years, the iconic apparel and accessories company Jen Zeano Designs. Its Texas-based founders and couple Jen and Vero Zeano are community-builders at their core having engaged their family, friends and locals in their business as they bootstrapped on their way to their historic debut in Target in 2022. A bit of background JZD and what it stands for: You may have run into their work via Jessica Alba or Jenna Ortega who have both worn their work, or their relatable, empowering and witty designs that echo phrases engrained in Latine culture (think Poderosa, Vibras Bonitas). Having created their renowned Latina Power design in 2014, and launching as an Etsy store, they were far from an overnight success, but what they did learn was how to lean on each other, harness the power of their community as they expanded their social media, sales as they quite literally prepared to land in a retailer like Target this year during Latinx Heritage Month. Today, we speak with the founders about their reflections on the journey here and taking bigger bets on their business over the years. As we enter the thick of holidays and sala season aka dressing your best for the living room parties, we're also thinking about how to spend our moneda mindfully. So you can bet today's featured builders have a holiday gift guide. You can see their gift guide here: https://shopjzd.com/pages/holiday-gift-guide Felicidades, Jen and Vero! Onto the interview. I hope you enjoy as much as I did, mi gente, and I'll see you in 2023.

Moneda Moves
How To Start Managing Your Finances Like A CEO | Her Dinero Matters Host Jen Hemphill

Moneda Moves

Play Episode Listen Later Nov 9, 2022 46:09


We are deep in the fourth quarter of the year and while personally it's a time of gratitude, it's also a time when companies are knee deep in the annual budgeting process to set themselves up for the new year. So naturally, we're also thinking about building! What are our goals, visions and plans for the new year? These are the kinds of questions we encourage you to begin thinking about as well. Today, on Moneda Moves we have a guest who is a firsthand expert in this space to share her story and practical tips for our listeners creating their financial plans for 2023: Jen Hemphill, money expert and podcast host of Her Dinero Matters. Jen is an Accredited Financial Counselor and started her podcast to talk about the importance of learning your money story and how to build confidence in personal finances. Jen started her podcast around the same time our host started covering the influence of Latinos and money, so we discussed her storied journey, the difference between different kinds of financial guides and how to best prepare for the new year. Take a listen.

Creating Connections
Chasing that feeling with Lyanne Alfaro

Creating Connections

Play Episode Listen Later Oct 24, 2022 28:51


hello! I'm back, and super excited to kick off my new segment "chasing that feeling". In this new series you can expect to her from community builders who are tackling on something bigger than themselves. These individuals are motivated by an internal passion that they will dive deeper into within each episode. If you are someone who is looking to uncovering your passion or understand how to bring it into action...this series is for you! As always, feel free to email me at madmagz.cc@gmail.com with any questions you may want to include in the next segment.In this episode you'll get to know Lyanne Alfaro. A friend I had the pleasure of meeting just earlier this year. Lyanne started her platform Moneda Moves back in 2015, with the intention of bringing to journalism a new light to latinos in media. Tune into her podcast Moneda Moves here. Moneda Moves can also be found on all socials as: @monedamoves

El Taco Financiero podcast
El poder de los latinos con Lyanne Alfaro, creadora de Moneda Moves

El Taco Financiero podcast

Play Episode Listen Later Oct 24, 2022 37:25


Hoy lunes 24 de octubre te traemos la entrevista del mes! Platicamos con Lyanne Alfaro, una latina que desde Chicago está ayudando a que los latinos hablemos más sobre dinero y cultura, desde su plataforma Moneda Moves.Lyanne ha trabajado en empresas financieras como Nasdaq y Business Insider, y actualmente trabaja en Google. Recientemente fue nombrada como parte de los 30 Hispanos de menos de 30 años de NextGen y Goldman Sachs, y este mes por fin pudimos platicar con ella en este podcast.Lyanne nos compartió muchas historias, desde su familia emigrando de México a Estados Unidos, su paso por el periodismo financiero en empresas como Nasdaq y Business Insider, su experiencia aprendiendo sobre dinero en casa y sobre el poder que tenemos los latinos gracias a que estamos empezando a vernos más como emprendedores que como consumidores.Antes de comenzar, te platicamos sobre el periodo más corto en la historia para un Primer Ministro en Reino Unido y sobre cómo pensamos votar los latinos en las próximas elecciones intermedias!No olvides seguirnos en redes sociales y ponernos 5 estrellas! Nos ayudas mucho a crecer esta comunidad y llegar a más paisanos.Support the showEstamos en todas las plataformas de podcasts y en www.tacofinanciero.com. En redes sociales estamos en Instagram, Facebook, y Twitter, y los martes nos encuentras en Television en Canal 13 Chiapas, haciendo click AQUI...

Moneda Moves
On A Mission To Onboard One Million Latinos to Web3| Web3 Familia Co-Founders

Moneda Moves

Play Episode Listen Later Jul 27, 2022 51:19


Hello Moneda Moves fam, it's your host Lyanne and I'm so excited to share today's interview with Web3 Familia, a nonprofit DAO activating across the country to educate, onboard and connect the Latinx community in the Web3 space. But first, I want to give you a bit of a personal update that will impact our listeners of the show. Earlier this year, Moneda Moves was chosen as one of seven teams around the world to be a part of the Google Podcast Creators Program, a five-month accelerator that will provide funding and mentorship to help us grow and help us better serve you. We are so excited to share updates from the journey, and in the meantime you can expect our Moneda Moves episodes to drop on a monthly and adhoc basis through the rest of the year. We've already hit the ground running and are eager to come back in full capacity even better in 2023. In the meantime, if you like the show, please leave a review in Apple podcasts or Spotify — it would mean the world to us. Now, onto today's episode. Today, we are speaking with Orlando Gomez and Magdalena Madrigal, two co-founders of Web3 Familia, a decentralized autonomous organization. And that's a mouthful, so just a bit on what a DAO is: It's an organization run by rules encoded as a transparent computer program. It's controlled by the organization's members versus, say, a central government or a hierarchical structure. No managers are needed, and the idea is that this would eliminate bureaucracy and red tape, thus truly making it a project with shared ownership by the community. And that's a word you'll want to listen for in this interview: Community. Web3 believes heavily in this and that when you leverage community plus the power of blockchain technology, we can really reimagine the way organizations work. So today, we are speaking with Web3 Familia about how they are onboarding one million Latinos across the country to Web3 and the opportunity they see in this space, not only for Latinos but anyone who wants to get involved. We also discuss how their DAO is run, opportunities for growth in the space and how Web3 can benefit creatives. Let's take a listen. Subscribe to our newsletter to receive a weekly digest of Latinx and money news: https://monedamoves.substack.com/ Learn more about Web3Familia: https://www.web3familia.com/ Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.

Moneda Moves
Diverse Founders Are Driving the Future of Fintech | WTFintech? Creator Nicole Casperson

Moneda Moves

Play Episode Listen Later Jun 22, 2022 42:39


The stories we tell matter. I believe that to my core. It's why Moneda Moves exists as a space to host more stories about the intersection of Latines, underrepresented communities and money. So you can imagine how excited I was to interview a trailblazer creating inclusive reporting around fintech, documenting diverse voices and leading the way. Today, we speak with Nicole Casperson, Creator and Founder of WTFintech? It's a newsletter, released twice a week all about founders in fintech, trends and how that affects you, the end user. Why does fintech matter? It's reinventing the way you do your banking, investing, preparing for retirement with technology. It's also a huge opportunity to get the relationship with our underrepresented communities right, to increase access and better deliver services to consumers. Casperson shares how she thinks fintech can impact our future, how she increases representation in media and more. Enjoy the interview — this was a good one. Subscribe to WTFintech? https://workweek.com/brand/wtfintech/ Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.

Moneda Moves
How One Team Is Democratizing Access To Hollywood | Avenida Productions Founders Fanny & Nelson Grande

Moneda Moves

Play Episode Listen Later Jun 8, 2022 35:38


In this episode of Moneda Moves you hear from Fanny Grande, an award-winning filmmaker, actor and director with more than 14 years of experience in the business. The pain points she experienced during her time in the industry are quite common. Representation in Hollywood has historically not accurately reflected the talent in our communities. Latinos are more than 18% of the US population yet make up less than six percent of the share of broadcast TV roles. Fanny saw this issue. So, together with her business and life partner, Nelson Grande, they set out to build a tech-powered solution. They've built Avenida Productions— an LA-based business to help independent filmmakers create, fund, and distribute their projects. We are proud to say this episode of Moneda Moves is sponsored by LAT VC, a purpose-driven venture capital firm investing in Latino-led businesses, including Avenida Productions. LAT VC is on a mission to catalyze the most entrepreneurial yet undercapitalized cohort in the US by investing in businesses led by Latinos. It's aiming to invest more than $100 million in US Latino Entrepreneurs. You can learn more about via lat.vc. Learn more about Avenida Productions: https://avenida.tv/ Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound. This episode is sponsored by LAT VC.

El Taco Financiero podcast
La educación financiera en los jóvenes es una inversión a futuro; Qué demonios es la Shrinkflation?

El Taco Financiero podcast

Play Episode Listen Later Apr 18, 2022 12:12


Hoy es Lunes 18 de abril y seguimos celebrando el Mes de la Educación Financiera. Seguimos hablando de finanzas personales y te traemos tanto nuevos episodios como Instagram Lives! Mientras, te traemos el mejor episodio de todos:Como primer taco, te platicamos sobre la importancia hablar sobre temas de dinero para los jovenes y por que nunca es tarde para aprender sobre educacion financiera.Como segundo taco, te platicamos de un tipo de inflacion que no es tan facil de ver: la Shrinkflation. Te platicamos como las empresas estan subiendote los precios sin que te des cuenta.Antes de comenzar, te platicamos sobre una decision politica que esta afectando el flujo de millones de productos en la frontera de Texas y que podria crear un desabasto de frutas y verduras en tu supermercado mas cercano.Esta semana tenemos nuestro segundo IG LIVE! Ahora a platicar con Lyanne Alfaro,  creadora del podcast Moneda Moves y quien nos va a platicar sobre su experiencia hablando de dinero y emprendimiento con latinos alrededor del pais. La cita es el jueves 21 de abril a las 6 pm Hora Central en nuestra cuenta de Instagram (@tacofinanciero).Puedes encontrarnos en todas las plataformas de podcasts, así como en redes sociales, estamos en Instagram, Facebook y Twitter!En televisión, ahora puedes encontrarnos todos los martes en el noticiero de Alejandra Oropeza, en Canal 13 Chiapas. Puedes verlo haciendo click AQUI.Support the show (https://venmo.com/ENCASU)Support the show (https://venmo.com/ENCASU)

Moneda Moves
El Negocio, Socio: A Brand Strategy That Lasts| Kids of Immigrants' Daniel Buezo & Author Ashley K Stoyanov Ojeda

Moneda Moves

Play Episode Listen Later Apr 13, 2022 37:49


Welcome to part II of the two-part series between Moneda Moves and Latinx professional network La Nueva Link. We're talking all about Making it and building a brand identity that lasts. Joining me today on the panel is co-founder for the network, Deb Renteria. Thank you so much for joining us, Deb. Also joining us to share her expertise is author of "Jefa In Training" Ashley K Stoyanov Ojeda. Latinx-owned businesses are the fastest-growing segment of the U.S small business ecosystem. It's a fact. But in a highly competitive environment, the stakes are also high. Per Bureau of Labor Statistics report, by the end of the fifth year, about half small businesses across the board will have failed. Therein lies one of our critical questions: How to create a brand and business that lasts? Today we speak with two experts in the space to share their guidance and experience. Meet our panelists: Kids of Immigrants was founded by Daniel Buezo and Weleh Dennis as a medium to express their passion to create, empower and love. Inspired by their roots, environments and life experiences the mission statement is simple -- DO THE BEST WE CAN WITH WHAT WE HAVE. Ashley K Stoyanov Ojeda is a community-builder, business-development strategist, coach, and socialpreneur. Originally from Queens, NYC. After creating a national organization that has been featured in The Recording Academy, called #WomxnCrush Music, she has dedicated her career to creating opportunities and developing businesses and communities of underrepresented entrepreneurs through her coaching and consulting, and has become known as the Business Hada Madrina and author of business-launching toolkit “Jefa In Training." Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.

Moneda Moves
The Journey Beyond Raising One Million Dollars | Agua Bonita CEO Kayla Castañeda

Moneda Moves

Play Episode Listen Later Feb 2, 2022 27:16


Bienvenidos, Moneda Moves listeners! Lately, we've been thinking a lot about fundraising for companies. Because as we discuss the rise of new Latinx entrepreneurs, this kind of capital you can secure as a founder is just as important. It's what helps a company scale and grow. But attaining this kind of capital and raising more than $1 million has not historically been a straightforward journey for entrepreneurs of color, and even less so for Latinas. So today, we are sharing a story to help shed some light on the process and how the pandemic thrust former startup employees into the world of entrepreneurship. This is the story of Agua Bonita's Co-Founder and CEO Kayla Castañeda, who broke fundraising records in 2021 while selling canned aguas frescas, a delicious fruit-derived drink popular in Mexico and Central America. Both she and her co-founder, Erin PonTell, arrived at entrepreneurship experienced in the beverage industry but also out without jobs after their employer startup closed mid-pandemic. As they so wittingly shared with Bustle: “We joke a lot — when life gives you lemons, make aguas frescas.” Castañeda became one of two Latina co-founders who raised $2 million in an oversubscribed pre-seed round for their company. This happened just a year out from founding it and also made Castañeda the first Afro-Latina owned beverage brand to raise this amount. Among the investors? Supply Change Capital, whose founder Noramay Cadena we interviewed in just our last episode of Moneda Moves. (And we suggest you listen to it!) Our hope is that Agua Bonita is an example, but not the exception, to help many other Latina founders raise the capital needed to grow their business. Without further ado, here's our interview with Kayla Castañeda, Co-Founder and CEO fo Agua Bonita. Subscribe to our newsletter to receive a weekly digest of Latinx and money news: https://monedamoves.substack.com/ Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.

Moneda Moves
The Great Venture Capital Shake-Up | Venture Capitalist Noramay Cadena

Moneda Moves

Play Episode Listen Later Jan 19, 2022 30:55


Welcome back, Moneda Moves listeners! Now if you've heard from from us before it should come as no surprise: Latinos are entrepreneurial at their core. Much so that between 2007-2017, 50% of all new small businesses created were Latinx owned, per a report from Bain & Company. During that same decade, only one percent of investment from top venture capital firms went to Latinx-owned businesses. Today, we are going to talk about this gap and a term you've likely heard before: Venture Capital. It's a kind of financing investors supply emerging companies with big growth potential. Because while these investment numbers may not be favorable for Latinx-owned businesses looking to scale, VC founders and operators like Noramay Cadena of Supply Change Capital are positioned to shake up the space. A bit of background: She's a former Boeing engineer turned investor with three degrees from MIT. Today, Cadena is focused on investing in the intersection of food, culture and technology. Supply Change Capital does this all the while focusing on diverse founders, which are tracking to become the majority citizen in the US. We speak Cadena about her pivot into venture capital, how she invests in companies and biggest findings from her time in the space.

Moneda Moves
How Creativity Is An Ultimate Biz Advantage | FEMX Quarters Founder Jessie Medina

Moneda Moves

Play Episode Listen Later Nov 10, 2021 41:03


If there's any entrepreneur who can speak to the power of navigating multiple worlds, and tapping into her inner creative as a business executive it's Jessie Medina, Founder of diverse creative space FEMX Quarters. Jessie, a Dreamer from Argentina, is no stranger to embracing being a multi-hyphenate. She's gone from being an immigrant to successful corporate executive, to podcast host a Forbes Next1000 entrepreneur. FEMX is a space in San Diego built to connect like-minded women entrepreneurs, leaders and creatives. Today, Lyanne Alfaro, Host of Moneda Moves speaks with Jessie about building a company as an immigrant, making the move from corporate to entrepreneurship and what she's learned along the way. Subscribe to our newsletter to receive a weekly digest of Latinx and money news: https://monedamoves.substack.com/ Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat Our music is from Epidemic Sound

On My Way to Wealth
087: Growing Up Latina with Lyanne Alfaro

On My Way to Wealth

Play Episode Listen Later Oct 13, 2021 40:24


In this special Hispanic Heritage Month Edition episode, Luis speaks with Lyanne Alfaro. Lyanne tells stories about what's next in the world of technology, business, and entrepreneurship. With more than a $2.6 trillion GDP, she is especially passionate about exploring the Latino influence in the world of business, which she speaks about via newsletter, podcast and platform; Moneda Moves.   She is an award-winning journalist, having reported in national outlets including CNBC, NBC Latino, Business Insider, Millie Magazine, and worked on audience engagement as well as strategy. By day, she is supervising producer and social media content director at Nasdaq where she tells stories about the future of market technology and business.   Notes:   In this episode, Luis and Lyanne talk about the following and more:   The power of Latinos at large  How the diverse Latinx communities influence the world of money The growing success of Latino businesses  Access to capital in the Latinx community    Resources: LatinXcellence, more than a brand, it's a movement!  Lyanne Alfaro's Website Lyanne Alfaro's IG Moneda Moves Newsletter Moneda Moves IG Moneda Moves on Apple Moneda Moves on Spotify Adelante Nasdaq Conference Registration Link Luis' LinkedIn Luis' Twitter Luis' Instagram

Moneda Moves
Breaking Money Barriers To Bring Access to Sports | Up2Us Sports

Moneda Moves

Play Episode Listen Later Oct 13, 2021 29:15


On this episode of Moneda Moves in partnership with adidas, we are speaking with Mario Argote, Chief Marketing Officer of Up2Us Sports, helping bring sports to underprivileged communities. He calls it a gateway to further opportunities. Opportunities like new skills, networks, and mindset. And it's especially a game-changer for those who don't have access today. Sports are a big part of US popular culture and can be a formative part of our children's education curriculum. But whether or not they have the privilege to partake largely depends on a variety of factors -- among them related to money. More than 80 percent of children from higher-income families participate in sports. Meanwhile, less than 60 percent of children from lower-income families, making less than $30,000 a year, take part -- that's according to the Pew Research Center. And that comes as little surprise, given that schools serving a high percentage of students in poverty are less likely to offer sports. Up2Us Sports, which is sponsored by adidas, is a nonprofit on a mission to address these socioeconomic disparities, often taking place in people of color communities. Today, we discuss how the organization is providing solutions with bodies in these neighborhoods -- and we hear from a Up2Us Sports Sports Coach, Diana Luna, and Up2Us Sports VISTA volunteer, Emily Murtaugh, helping programs run more efficiently. We speak about the impact these volunteers have on kids in areas of need, how the program impacts their professional advancement and how they facilitate connection through community. No te lo quieres perder. -- Moneda Moves is a platform, newsletter and podcast all about the Latinx community, our relationship with money and role in the American economy. Because many money issues don't impact just our community, we also explore intersectional money issues impacting POC communities. Follow Moneda Moves on Instagram and Twitter @MonedaMoves and subscribe to our weekly digest at monedamoves.substack.com. Your host is Lyanne Alfaro, who tells stories about what's next in the world of technology, business and entrepreneurship. With more than a $2.7 trillion GDP, she is especially passionate about exploring the Latinx influence in the world of business, which she speaks about via newsletter, podcast and platform, Moneda Moves. She is an award-winning journalist, having reported in national outlets including CNBC, NBC Latino, Business Insider, Millie Magazine and worked on audience engagement as well as strategy. You can find Lyanne across Instagram and Twitter @LyanneAlfaro.

Moneda Moves
Surviving And Leading A Business Amid Crisis| Holy Matcha Founder Geraldine Ridaura Schumacher

Moneda Moves

Play Episode Listen Later Aug 18, 2021 36:24


Today we speak with Geraldine Ridaura Schumacher, a Latina entrepreneur based in California and a self-proclaimed numbers person. In 2016, she set out to start Holy Matcha, one of the first businesses selling the powdered green tea drinks in San Diego. By last year, following the start of the pandemic, she had stretched herself far more, all to help her business stay afloat. On this episode of Moneda Moves, your host Lyanne Alfaro explores how one founder transformed her matcha business and took matters into her own hands to survive the pandemic. This interview was taped end of June 2021, shortly after this summer's reopening in California, so we also discuss her approach to leading her business today -- a year later -- her relationship between entrepreneurship and mental health as well as her cautious outlook for when businesses emerge from the pandemic. No te lo quieres perder. Follow Moneda Moves on Instagram: @MonedaMoves Subscribe to our newsletter to receive a weekly digest of Latinx and money news: https://monedamoves.substack.com/ Main podcast theme song from Premium Beat Our music is from Epidemic Sound

Martinis and Your Money Podcast
Latinx and Money with Lyanne Alfaro

Martinis and Your Money Podcast

Play Episode Listen Later Jul 16, 2021 49:02


As many of you know, I'm committed to utilizing my platform to amplify all voices in the personal finance space; and I'm excited to share with you Lyanne Alfaro's story and her journey to create the Moneda Moves podcast and newsletter, a platform for Latinos to discuss money. Lyanne joins me today to discuss the racial wealth gap in the Latino community, the roles small businesses play in building generational wealth, and why there needs to be more opportunities for the community to speak openly about money.  For more information, visit the show notes at https://www.martinisandyourmoney.com/show-notes/latinxandmoney

Moneda Moves
The Journey To Rebuild Black Wall Street | Atlanta Life Insurance CEO Roosevelt Giles

Moneda Moves

Play Episode Listen Later Jul 8, 2021 46:14


Meet Roosevelt Giles. Today, he is President and CEO of Atlanta Life Insurance Group and alum of AT&T, where he built network protocols for the Pentagon and Special Forces. But growing up, he and his nine siblings grew up picking cotton alongside his sharecropper parents. The plantation owner cheated his father, and, being illiterate, his parents had no way to prove he was keeping more of their profit than he was owed. Eventually, Roosevelt and his sisters paid off the family's debt and managed to get an education. The company he runs, Atlanta Life, was founded by a former slave Alonzo Herndon who also happened to build one of America's first successful Black businesses. I'm your host Lyanne Alfaro, and on today's episode of Moneda Moves, we talk about his journey to gaining a higher education, becoming a leader in technology and his ideas to rebuild Black Wall Street. These are ideas, as we discuss, that other disenfranchised groups in the United States can borrow as we work to close the racial wealth gap. Also in this episode, we talk about the kinds of responsibilities corporate companies must answer to now as it relates to people of color in a world that is emerging from the pandemic. No te lo quieres perder. -- Follow on Instagram and Twitter on @MonedaMoves Our intro music is "Numero de Cuenta" by Fanta Nelida Other music by Epidemic Sound.

Moneda Moves
A First Generation MBA Experience | ECM Podcast Host Priscilla Weninger

Moneda Moves

Play Episode Listen Later Jun 16, 2021 35:34


Priscilla Esquivel Weninger is a Texas Latina and daughter of immigrants from Mexico and Peru. She's also a jefa, boss, who landed her dream job working within professional services as a human capital strategy consultant, having earned an MBA from the University of Texas at Austin with a full-ride scholarship — it's a journey she embarked in her mid-twenties, when she realized that the salary she earned in the nonprofit space wouldn't help her achieve the financial independence she desired in the long run. She does not mince words about the journey to get there and stresses: The path is not linear. In fact, it involved imposter syndrome, a lot of mindset challenges and pivots. In this episode of Moneda Moves, we speak with the host of the Early Career Moves Podcast, Weninger, about her trajectory, challenges as she embarked higher education and accelerators in her career. We also talk about what obtaining an MBA did for her career.

Migrantes Exitosos
055: Lyanne Alfaro - Los latinos y nuestra relación con el dinero |

Migrantes Exitosos

Play Episode Listen Later May 11, 2021 53:17


Lyanne Alfaro es Mexicano-Americana, periodista, productora y directora de contenido de redes sociales para NASDAQ y la Fundadora de Moneda Moves. En este episodio Lyanne nos contó parte de su historia familiar, de su formación académica como periodista y sobre el aprendizaje financiero que además documenta a través de su newsletter y el podcast "Moneda Moves". También hablamos sobre su trabajo periodístico, de su experiencia actual como productora y host en NASDAQ, de lo importante que es para ella mostrar la influencia latina en los negocios y la economía de los Estados Unidos, hablamos de como eliminar la mentalidad de escasez, de crear riqueza generacional y muchas cosas mas. Instagram: https://www.instagram.com/lyannealfaro/ (@lyannealfaro) -- Suscríbete a mi newsletter semanal: http://email.douglasblanco.com/%C2%A0 (http://email.douglasblanco.com/ ) Cuéntame lo que piensas y envíame un mensaje de audio: Si tienes algún pensamiento, ideas para nuevos invitados, algún tema en específico que te gustaría que discutiera en el podcast, envíame un email o una nota de voz a doug@migrantesexitosos.com Apoya al desarrollo del podcast: https://my.captivate.fm/douglasblanco.com/links (douglasblanco.com/links) ---- Edición: Diego Hernández Asistencia de Producción: Raixelis Ávila Support this podcast

Ellas
Amplifying the Moneda Moves of Latinxs with Lyanne Alfaro

Ellas

Play Episode Listen Later May 1, 2021 72:15


In episode 57 of Ellas, I talk with Lyanne Alfaro about the power that our Latinx community has within the finance and business world. Lyanne is an award-winning journalist, founder and host of Moneda Moves. She shares with me how she started her path in journalism to amplify these stories and how her sponsors and mentors helped her grow in her career and ultimatley make powerful moneda moves.  Read more here. Follow Lyanne! Follow Moneda Moves: @monedamoves Follow Lyanne on TikTok: @lyannemoney Listen to Moneda Moves Read Moneda Moves' newsletter Let's continue the conversation! Visit our website Follow Ellas on IG: @ellasthepodcast Follow Bren on IG: @bren_jai Support Ellas on Patreon to get your stickers! Buy Ellas a Coffee! Subscribe to our newsletter. Main podcast theme song by Sro Our music is from Epidemic Sound We'll be launching our podcast production services! Join our waitlist. Want to amplify your product or service? We've opened ad space on Ellas to work with Latina entrepreneurs on amplifying their businesses! Visit our website for more information.

The Early Career Moves Podcast
18. What It's Like to Run Social Media for NASDAQ , with Lyanne Alfaro

The Early Career Moves Podcast

Play Episode Listen Later Apr 16, 2021 27:03


As a first-generation American and daughter of immigrants from Mexico, Lyanne Alfaro grew up dreaming of seeing herself on TV working in broadcast journalism. Today, she works as a Senior Producer and Director of Social Media at Nasdaq, where she tells stories that intersect technology, business, entrepreneurship, and the Latinx community. Lyanne is also the creator of Moneda Moves, a bi-weekly newsletter and podcast showcasing business news for the Latinx community. In this episode, Lyanne talks us through how she broke into and moved up in the exciting media & broadcast journalism industry - while encouraging us to know our worth.