Podcasts about google ad grants

Sean Littman is the Founder and CEO of GiveSuite.com, a dynamic company at the forefront of nonprofit software and marketing. With a decade of experience in the digital marketing landscape, Sean has a proven track record of building and scaling successful ventures. His expertise lies in strategic and unconventional marketing, and he has a knack for problem-solving and developing exceptional solutions. Sean's strength lies in his ability to deeply understand people and their needs through insightful conversation. He then translates those insights into effective strategies and user-centric software at GiveSuite.com. He believes in democratizing knowledge and generously offers all his marketing content for free, driven by a passion for seeing individuals and organizations learn, grow, and achieve their marketing goals. Sean drives innovation and positive impact within the nonprofit sector as a thought leader. Key Takeaways:Timely and automated follow-up deepens donor relationships. Implementing email sequences and automation after events keeps donors engaged and connected to the cause.Storytelling and valuable content create lasting impressions. Sharing organizational narratives and offering resources like lead magnets builds trust and sustained interest.Strategic digital tools amplify reach and efficiency. Leveraging tools like Google Ad Grants and evergreen funnels helps nonprofits expand impact without overextending teams.Consistency and personalization drive long-term growth. Moving beyond siloed efforts to create ongoing, tailored conversations is key to transforming donor engagement and revenue. “Retention is key. Follow-ups are key. Staying on top of your people is key."  "Software is not just a solution. It's a strategy." "You have to be the answer that people are searching for on the internet."- Sean Littman Reach out to Sean Littman at:Website: Givesuite.com , https://givesuite.com/profiting-with-non-profits/YouTube: https://www.youtube.com/@NonprofitAcademy/videosLinkedIn: https://www.linkedin.com/in/sean-littman-catch22nonprofit/Podcast: https://open.spotify.com/show/3jW0sGWuL6pw65QBGNjOCW?si=59355405b74349fc   Ask for and receive all you want, need, and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively, and have the meaningful conversations that drive your most important work. Get your free starter kit today at www.theinfluentialnonprofit.com Connect with Maryanne about her coaching programs: https://www.courageouscommunication.com/connect Book Maryanne to speak at your conference:https://www.courageouscommunication.com/nonprofit-keynote-speaker

Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live streaming, Peter unveils strategies that can transform your approach to this powerful professional network. Key Takeaways: - Discover how to use automation tools for strategic connections - Learn the power of LinkedIn newsletters for repurposing content - Explore live streaming capabilities to engage your audience - Understand why authenticity trumps perfection in video content - Gain insights on repurposing content across platforms Practical Tips for LinkedIn Success: - Utilize automation tools to connect with 15-30 people daily - Create a LinkedIn newsletter to repurpose existing content - Apply for creator status to access live streaming features - Embrace imperfection in your video content for authenticity - Implement a content strategy that spans from top to bottom of the funnel Peter also shares a brilliant tactic for engaging with industry leaders and potential collaborators through strategic tagging in your newsletter content. This approach not only increases your visibility but also opens doors for meaningful professional relationships. Whether you're just starting out or looking to refine your LinkedIn strategy, this episode provides actionable advice to help you make the most of this platform. Remember, it's not about perfection – it's about consistency, authenticity, and providing value to your network. Ready to transform your LinkedIn presence? Listen now and start implementing these strategies to expand your reach, build meaningful connections, and achieve your professional goals. Want to skip ahead? [04:14] Video Content on LinkedIn: Authenticity Over Polish The importance of authenticity over polished production encourages users to embrace imperfections. It's more about being genuine and getting to know your connections and letting them get to know you. [11:28] Repurposing Content and Newsletter Strategies Tagging keynote speakers, sharing job postings, and engaging with new subscribers will go a long way. Add value, increase visibility, and foster meaningful connections on the platform while using content you've already created. Resources talkclip.app Quuu Promote: https://www.quuupromote.co/ Google Ad Grants: https://www.google.com/grants/ People Worth Caring About | Documentary: https://www.youtube.com/playlist?list=PL8f4FVNBnlH8hC8VRCHG_Dvo3I0DuzZV6 Bob Speelman: https://www.linkedin.com/in/robert-speelman Alana Sparrow: https://www.linkedin.com/in/alanasparrow Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric: https://www.thefirstclick.net/ep-289-power-of-creating-a-personal-brand-on-linkedin-with-alex-thoric/ Peter Murphy Lewis Peter Murphy Lewis is the innovative founder of StrategicPete.com and a respected fractional Chief Marketing Officer, skilled in turning complex marketing data into actionable strategies that boost revenue and growth. His expertise spans diverse sectors, including software, travel, media, zoos, and banks. As host of two TV shows and producer of a documentary, Peter combines strategic marketing with storytelling flair. Living with his family in a literal zoo, he is a trusted advisor for CEOs seeking to streamline marketing efforts and accelerate business outcomes. Learn more at www.sbxproductions.com Book your free discovery call with Pete: https://strategicpete.com/audit/ https://www.linkedin.com/in/petermurphylewis/ https://www.youtube.com/@StrategicPete https://www.instagram.com/gringopeter/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

This Week:  Google Ad Grants & Your Digital Marketing   Sean Littman has advice for leveraging Google's generosity and pairing it with your own marketing to grow your email list; encourage giving; revive and cultivate your lists to expand sustainer … Continue reading →

Willkommen zur nächsten Folge von "Damit's bei dir Klick macht", dem True Online Marketing Podcast von Hanseranking! Abonniere jetzt und verpasse keine Episode! Mehr Sichtbarkeit für NGOs – und das völlig kostenlos? Mit Google Ad Grants erhalten gemeinnützige Organisationen bis zu 10.000 US-Dollar pro Monat für Google-Suchanzeigen! In dieser Episode spreche ich mit Expertin Maryse darüber, wie NGOs das Programm nutzen können, welche Voraussetzungen es gibt und welche Strategien helfen, das Beste aus den kostenlosen Anzeigen herauszuholen. Ein Must-Listen für alle, die ihre Reichweite vergrößern und mehr Spenden oder Freiwillige gewinnen möchten! Bleib außerdem dran für kommende Folgen, in der ich dir tiefere Einblicke in spezifische Online Marketing Strategien und Interviews mit weiteren Experten gebe.

Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between consistency and adaptability. What you'll learn: → The importance of documenting your marketing plan and sharing it with your team → How to balance long-term strategies (like SEO) with more nimble approaches (such as Google Ads) → Leveraging the $10,000 monthly Google Ad grant for nonprofits → Creating content that can be repurposed across multiple channels → The value of focusing on quality over quantity in your marketing efforts Evaluating Your Marketing Efforts Corey shares his insights on how often you should review your marketing activities: For ongoing campaigns: Evaluate at least quarterly, potentially monthly for high-volume efforts For specific events or initiatives: Conduct a retrospective after each occurrence Consider setting aside 5-10% of your budget for testing new ideas “It's not about doing three blog posts a month and seven social media posts a week just because somebody said you should. It's about doing things with conviction and purpose.” – Corey Morris This episode provides practical advice for nonprofit leaders looking to refine their digital marketing approach. You'll learn how to make data-driven decisions, adapt to changes in your organization and industry, and ensure your marketing efforts align with your overall goals. Ready to take your nonprofit's digital marketing to the next level? Listen to the full episode for more valuable insights and strategies you can implement today. Want to skip ahead? Here are key takeaways: 05:46 Evaluating Marketing Strategies and Balancing Channels Having data behind your marketing strategies helps you understand what you keep doing and where you pivot. Creating a balance between long-term and more agile strategies can help you balance what you need now while working towards longer term projects.  13:27 Leveraging Google Ad Grants and Content Strategy When utilizing Google Ad Grants, create versatile content that can be used across multiple channels. Understand where your audience is and focus on quality over quantity in marketing efforts. 22:01 Adapting Marketing Strategies to Organizational Changes Adapt marketing strategies to align with changing organizational goals. The START framework emphasizes the need for strategy before tactics. Don't forget about the importance of connecting marketing efforts to organizational outcomes and preparing for unexpected “trigger events.” 30:07 Evaluating Marketing Efforts and Frequency of Review Review your marketing activities quarterly at a minimum, with more frequent reviews for high-volume campaigns. Balance consistent strategies with the flexibility to adapt to new opportunities or challenges. Corey Morris Corey is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and “how to” content for creating and implementing a plan leveraging his five-step START Planning process. Learn more at https://voltage.digital/corey-video-mtg https://www.facebook.com/voltagekc https://www.linkedin.com/in/coreymorris/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

This is the first episode in our multi-part series on how churches can navigate the new changes to Google Ad Grants in 2025!

In this enlightening episode of the Non-Profit Digital Success Podcast, David Pisarek sits down with digital strategy maestro Peter Murphy-Lewis to uncover how non-profits can harness the power of data and digital tools to amplify their impact. Peter, the founder of Strategic Pete, shares invaluable insights from his extensive experience in media, documentaries, and non-profit consulting.Learn how to transform complex data into compelling stories that captivate and engage donors, leverage SEO and Google Ad Grants to boost your online presence, and utilize strategic content to drive meaningful growth. Whether you're looking to enhance your digital strategies or dive into the world of data-driven decision-making, this episode provides the tools and tips necessary to elevate your non-profit's mission.In this episode, you will discover:The critical role of storytelling in non-profit engagement.Strategies for maximizing the effectiveness of Google Ad Grants.SEO tips that can help non-profits increase visibility and attract more support.Tune in to "Turn Data into Impact with Peter Murphy-Lewis" for a deep dive into leveraging digital innovations for non-profit success!

In this episode of Nonprofit Newsfeed, George Weiner, Chief Whaler at Whole Whale - a marketing and analytics agency for nonprofits, is joined by Leo Quintero, VP of Learning and Innovation. Together, they delve into the rare and exciting news of a merger between Volunteer Match and Idealist.org, two titans in the nonprofit sector. This merger promises to consolidate resources and enhance the ability to connect individuals with volunteer opportunities and nonprofit jobs across the globe. Main Highlights: Volunteer Match and Idealist.org Merger: This rare merger in the nonprofit sector aims to combine forces to better serve nonprofits and volunteers. With Volunteer Match's expertise in connecting nonprofits with volunteers and Idealist's broad reach in nonprofit jobs and internships, the merger is set to be a game-changer in the sector. The merger will maintain both platforms' existing functionalities while working toward greater integration by 2025. Implications for HR and Volunteers: Leo highlights the potential benefits for HR departments and nonprofits, suggesting that the merger will enhance the quality and reach of volunteer recruitment. The integration of platforms may lead to a richer pool of talent and volunteers, benefiting nonprofits in need of diverse skill sets. Compliance and Campaign Finance: A significant portion of the episode discusses the $300,000 fine levied on the New Georgia Project for campaign finance violations. This segment underscores the importance of compliance in nonprofit operations, especially when involved in lobbying and advocacy. Google Advertising Challenges for Nonprofits: The episode addresses recent changes in Google's advertising policies that allow other entities to use nonprofit brand terms in search ads, potentially driving up costs. George advises nonprofits to leverage Google Ad Grants effectively to maintain visibility without overspending. Community Engagement on MLK Day: The episode closes with a feel-good story about Vermont nonprofits honoring Martin Luther King Jr. Day through community service and engagement, highlighting the power of community-driven initiatives.

In this episode of Nonprofit Newsfeed, George Weiner, Chief Whaler at Whole Whale - a marketing and analytics agency for nonprofits, is joined by Leo Quintero, VP of Learning and Innovation. Together, they delve into the rare and exciting news of a merger between Volunteer Match and Idealist.org, two titans in the nonprofit sector. This merger promises to consolidate resources and enhance the ability to connect individuals with volunteer opportunities and nonprofit jobs across the globe. Main Highlights: Volunteer Match and Idealist.org Merger: This rare merger in the nonprofit sector aims to combine forces to better serve nonprofits and volunteers. With Volunteer Match's expertise in connecting nonprofits with volunteers and Idealist's broad reach in nonprofit jobs and internships, the merger is set to be a game-changer in the sector. The merger will maintain both platforms' existing functionalities while working toward greater integration by 2025. Implications for HR and Volunteers: Leo highlights the potential benefits for HR departments and nonprofits, suggesting that the merger will enhance the quality and reach of volunteer recruitment. The integration of platforms may lead to a richer pool of talent and volunteers, benefiting nonprofits in need of diverse skill sets. Compliance and Campaign Finance: A significant portion of the episode discusses the $300,000 fine levied on the New Georgia Project for campaign finance violations. This segment underscores the importance of compliance in nonprofit operations, especially when involved in lobbying and advocacy. Google Advertising Challenges for Nonprofits: The episode addresses recent changes in Google's advertising policies that allow other entities to use nonprofit brand terms in search ads, potentially driving up costs. George advises nonprofits to leverage Google Ad Grants effectively to maintain visibility without overspending. Community Engagement on MLK Day: The episode closes with a feel-good story about Vermont nonprofits honoring Martin Luther King Jr. Day through community service and engagement, highlighting the power of community-driven initiatives.

Send us fan responses! Meet Monte Millionaire, a trailblazing young entrepreneur who's rewriting the rules of success at just 22. Monte's remarkable journey from an accelerated high school education to mastering the nuances of credit repair and business funding is nothing short of inspiring. In this episode, Monte shares how his dissatisfaction with conventional education led him to carve a unique path that champions understanding one's life purpose beyond traditional employment. He opens up about his brief and humbling experience at McDonald's and the critical role family and community play in his life. His story is a testament to the power of determination and self-direction.Listeners will gain insights into the lucrative world of high-value video content and the strategic avenues Monte employs to empower individuals financially. Learn how a 13-minute credit repair video can hold immense value, and discover the potential of nonprofits benefiting from Google Ad Grants. Monte breaks down his tried-and-true processes for improving credit scores, disputing inaccuracies, and setting up LLCs—all tools that have helped countless individuals secure business funding. His narrative is filled with success stories that reflect the effectiveness of his strategies, offering listeners a roadmap to financial empowerment.Monte also dives into his exploration of private business and wealth transition, emphasizing the significance of LLCs, family trusts, and offshore holding companies. He shares wisdom on maintaining positive energy and the influence of one's social circle, supported by anecdotes from his networking experiences in the music industry. The episode wraps up with Monte's insights on the importance of smart partnerships and collaborations, highlighting how these elements have been pivotal in his own wealth growth journey. Join us as Monte Millionaire imparts invaluable knowledge on transforming lives through strategic financial planning and personal empowerment.FOLLOW THE YELLOW BRICK ROAD - DON KILAMGO GET HIS BOOK ON AMAZON NOW! https://www.amazon.com/Cant-Touch-This-Diplomatic-Immunity/dp/B09X1FXMNQ https://donkilam.com https://www.amazon.com/CapiSupport the showhttps://donkilam.com

Some of the world's best creative tools are deeply discounted - and sometimes even free - for churches and non-profits. But how do you access these discounts and what are the eligibility requirements? Today, we've compiled a list of the top 20 free and discounted software platforms and creative tools for churches and non-profits.   ============================= Table of Contents: ============================= 0:00 - Intro 1:46 - Resolve 3:39 - Nucleus Free Website Makeovers 5:29 - Canva For Non-Profits 8:04 - Blackmagic Camera App 9:23 - iPhone Camera App 10:17 - Adobe Creative Cloud 13:50 - Quickbooks 14:30 - Microsoft Office 14:56 - Zoom 15:49 - Google Ad Grant 16:13 - Google Workspace 17:20 - Calendly 18:11 - Buffer 18:40 - Vista Social & Bonfire 19:15 - Miro 19:32 - 1Password 22:35 - Trello 23:00 - ClickUp 24:08 - Notion 24:20 - Dropbox 24:42 - Auphonic   IMPORTANT LINKS - Resolve: https://www.blackmagicdesign.com/ca/products/davinciresolve - Nucleus Free Website Makeovers: https://www.nucleus.church/makeovers - Canva For Non-Profits: https://www.canva.com/canva-for-nonprofits/ - Blackmagic Camera App: https://www.blackmagicdesign.com/ca/products/blackmagiccamera - Adobe Creative Cloud: https://www.techsoup.org/adobe  - Quickbooks: https://www.techsoup.org/intuit  - Microsoft Office: https://www.techsoup.org/microsoft  - Zoom: https://www.techsoup.org/zoom  - Google Ad Grants: https://www.google.ca/grants/ - Google Workspace: https://www.google.com/nonprofits/offerings/workspace/  - Calendly: email support@calendly.com - Buffer: https://buffer.com/nonprofits - Vista Social: https://vistasocial.com/nonprofits/ - Bonfire: https://www.bonfire.com/fundraising/nonprofits/  - Miro: https://miro.com/npo/ - 1Password: https://1password.com/for-non-profits/ - Trello: https://www.atlassian.com/licensing/purchase-licensing#pricing-discounts  - ClickUp: https://clickup.com/teams/non-profit  - Notion: https://www.notion.so/nonprofits  - Dropbox: https://www.techsoup.org/dropbox  - Auphonic: https://auphonic.com/pricing  - The Church iPhone Filmmaking Masterclass: https://youtu.be/6OWGVAuYSEk?si=N3pdkqp7TyaVZlef - Magic Formula for Cinematic Church iPhone Videos: https://youtu.be/rCrW6kS_cYc?si=6qgtrk89HS_mfcro - Don't print Church Bulletins, do this instead!: https://youtu.be/W3MEJ_6NYGA?si=QF5Snff0fb_aJNCw   THE 167 NEWSLETTER

Mickey talks with Faigy Gilder about how all nonprofits should be applying for Google Ad Grants, and should have a distinct strategy for working with the program. Among the things we discuss: How the Google Ad Grant works The importance of understanding search intent What you can expect while the account ramps up  Good use cases for your ads including volunteers, in-kind donations, email list building, and finding clients to fulfill grant requirements  We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit Snapshot website.

In today's episode, we're unlocking the potential of Google Ad Grants for nonprofits. If you've ever wondered how a $10,000 monthly ad spend could boost your organization's online presence, this is the episode for you. We'll guide you through setting up your website to maximize the benefits of Google Ads and share tips on converting visitors into supporters. Plus, don't miss out on our freebie to optimize your donation page! What you'll learn: → The basics of Google Ad Grants and how they can benefit your nonprofit. → Best practices for setting up your website to utilize Google Ads effectively. → Strategies for creating content that aligns with your audience's search terms. → Tips for using Google's Keyword Planner and other tools to find the right keywords. → How to craft a user journey that leads to conversions Want to skip ahead? Here are key takeaways: [0:00] What is the Google Ad Grant? It is a $10,000 monthly ad spend for qualifying nonprofit organizations. This allows you to have ads at the top of search in Google. [3:33] Start with your goals first. You'll want to create your ads around the ultimate goals for your organization. This helps you understand what pages of your website need to be updated or created to support ads. [5:49 ] Generate keywords that people are using for content you're creating. Tools like Google Keyword Planner and even the Google or YouTube search bar can help you understand the terms people are serching for that are relevant to your goals. It will also give you the language that people are using versus your jargon. Resources Google Keyword Planner SEMRush EP 41 | Grow your Email List with Quizzes EP 211 | 5 Email Automations To Help you Raise More Money EP 214 | Strategies for Growing Your Email List Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending.If you've encountered the Google Ad Grant program, you probably recognize that the program's valuable. Free advertising money is a clear win for any organization. Since 2003, Google Ad Grants has given over $9 billion in free advertising to over 115,000 nonprofits in more than 50 countries.But what are the exact benefits? How can you calculate what the Google Ad Grant is actually worth to your nonprofit?To help demystify the Google Ad Grant and show us how to find success on the platform, I invited Jessica King to the podcast. Jessica is the business lead at Getting Attention, where she helps nonprofits acquire and manage the Google Ad Grant to expand their impact. Prior to her work at Getting Attention, Jessica worked at nonprofits and higher education organizations where she focused on communication and digital marketing. Most recently, she worked in search engine optimization in the mission-driven sector.Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, building furniture, and hanging out with her cats, Benny and Olive.Connect with Jessica on LinkedInTools mentioned in this episode:Google for NonprofitsMozSEMRushList of requirements for Google for Nonprofits by countryPercent Charity LookupTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Welcome to this episode of the Pro Church Marketing Podcast. I'm your host, Jono Long, and today I'm sharing my insights into the Google Ad Grants program and why your church or nonprofit should apply now if you want to be ready for the back-to-school season in August and September. The grant offers up to $10,000 per month in free Google ads, enabling your organization to reach people in your community by targeting keywords like "church near me" or "youth ministry." But managing these ads requires expertise because of Google's compliance guidelines and learning phase. I'll guide you through the application process and explain why it's essential to start early. I also provide practical advice on structuring your campaigns, such as creating multiple ad groups and using specific keywords to maximize the grant's potential. Join me for a free workshop on May 21st for a comprehensive guide to applying for and utilizing the grant effectively. Or, if you'd rather have some direct help, I'll share details on a campaign setup service that can get you up and running with one campaign for a one-time fee. Tune in to learn how to leverage Google's Ad Grants to reach more people and grow your church's online presence. Register for the FREE workshop at https://workshops.faithworksmarketing.com/register

Embark on a transformative journey with us as Justin Price, Principal and CEO of Vers Creative, lends his extensive expertise to a lively discussion about the intersection of faith and modern marketing. Grapple with the unique challenges churches confront in the digital arena as Justin imparts strategies that blend the best of non-profit wisdom with for-profit innovation. Drawing inspiration from our vibrant encounters within Miami's Vous church community, we dissect the shift from traditional 'come and see' models to dynamic 'go and tell' approaches, pinpointing how religious organizations can authentically extend their reach without betraying their core mission.Navigate the complex landscape of church marketing with us, where misconceptions often obstruct the path to progress. Justin, a veteran with over twenty years in church work, demolishes these barriers, advocating for the judicious implementation of new technologies amidst budget constraints and previous disappointments. We illuminate the significance of setting measurable goals and unravel the 'why' behind effective marketing tactics. Listen closely as we reveal the secrets to strategic evangelism that is not only quantifiable but also upholds the integrity of the church's outreach efforts.In our final musings, Justin Price delves into the practicalities of leveraging digital marketing tools to their fullest potential. Discover the intricacies of navigating Google Ad Grants and circumventing the downfalls of monolithic email campaigns. We unravel the importance of targeted advertising and the magic of retargeting initiatives, ensuring that your church's message remains prevalent in the digital cosmos. Tune in for an honest and empowering discourse that promises to reshape your views on branding and its pivotal role in fostering church community growth.Show NotesThe Nonprofit Renaissance is Powered by Vers Creative. An award winning creative agency trusted by global brands and businesses.Follow @collinhokeFollow @heredesFollow @vers_creativeWork with Vers

As Founder and Customer Happiness Director of Beeline, Chris is thankful to get to help nonprofits grow their mission and donor base through digital marketing, specifically Google Grant, Bing, and Facebook ads. Most of all, he's thankful to be the dad to seven kids and to help them learn to live generously.  Key Takeaways:Digital marketing is a powerful tool for nonprofits to achieve their organizational goals. The key to having an effective digital marketing strategy is to focus on giving value. Create content that addresses donor's questions, entertains, and solves their problems. When you focus on producing valuable content for your audience, you won't have to waste too much effort on self-promotion. People will naturally gravitate toward you. Leverage existing content to provide value without sacrificing too much time, collaborate with partners in creating mutually beneficial projects, and utilize Google Ad Grants to increase awareness and grow email lists. Take a step-by-step approach to building relationships and enrolling people in the organization. Utilize tools like Facebook lead ads and Google Ads to attract new subscribers. Focus on creating engaging content to continually attract new donors. “It's not just attraction. It's nourishing. The flower provides nourishment for the bee. it's not just about making ourselves look nicer.” “A lead magnet is putting together a piece of content that is valuable, is helpful, provides an answer to questions that your potential donors have and helps them solve a problem, or entertains them.” “Google grants are effective if your attitude and approach is, ‘What are people looking for? And how can we meet them there?'” - Chris Barlow Reach out to Chris Barlow at:Website: https://yourbeeline.com/LinkedIn: https://www.linkedin.com/in/cbarlow-nonprofit-marketing/Email: chris@yourbeeline.com   Ask for and receive all you want need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at www.theinfluentialnonprofit.com Book your quickie intro call with Maryanne here! Connect with Maryanne Dersch: https://www.courageouscommunication.com/connect

In this Health Nonprofit Digital Marketing episode, we discuss the much-talked-about world of artificial intelligence in the nonprofit sector. Join Spencer Brooks of Brooks Digital as he sits down with George Weiner, the Chief Whaler of Whole Whale, a digital agency at the forefront of leveraging data and technology to amplify the impact of nonprofits. Discover how AI is reshaping how nonprofits communicate, strategize, and enact social change—and what pitfalls to avoid along the way.  About the guest George Weiner is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets. Prior to Whole Whale George was the CTO of DoSomething.org. George is also the host of Whole Whale's in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla Foundation, Lyft and the Environmental Defense Fund. In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings. Resources Nonprofit.ist Network: https://www.nonprofit.ist/Cause Writer AI: https://causewriter.ai/ Contact George Whole Whale: https://www.wholewhale.com/LinkedIn: https://www.linkedin.com/in/georgeweiner/

Sun, 04 Feb 2024 23:40:00 +0000 https://master-of-search.podigee.io/191-google-ad-grants 6d83e0ee7ad0f1fc01d4bb0b8b191299 Nutze Google Ads effektiv und kostenfrei – Ein exklusiver Leitfaden für gemeinnützige Vereine In dieser aufschlussreichen Folge öffnet Christoph die Tür zu einem der bestgehüteten Geheimnisse in der Welt von Google Ads – dem Google Ad Grants Programm. Dieses speziell für Non-Profit-Organisationen entwickelte Programm bietet bis zu 10.000 US-Dollar monatliches Werbeguthaben und ermöglicht es gemeinnützigen Einrichtungen, ihre Sichtbarkeit und Reichweite ohne Kosten zu maximieren. Erfahre, wie du dich für das Google Ad Grants Programm qualifizierst, und entdecke die Besonderheiten und Einschränkungen, die mit dieser Art von Konto verbunden sind. Christoph teilt wertvolle Tipps, wie du trotz der Herausforderungen, wie z.B. einem maximalen Gebot von 2 Dollar pro Klick, das Beste aus deinen Kampagnen herausholen kannst. Diese Folge ist nicht nur eine Fundgrube für Organisationen, die direkt von Google Ad Grants profitieren können, sondern auch ein spannender Einblick in die breitere Welt der Google Ads. Ob du eine Non-Profit-Organisation unterstützt, oder einfach nur neugierig auf die Möglichkeiten von Google Ads bist, diese Episode bietet wertvolle Einsichten und praktische Tipps, um deine Werbeziele zu erreichen. Höre rein und entdecke, wie du mit dem Google Ad Grants Programm deine Mission vorantreiben und deine Organisation auf die nächste Ebene bringen kannst! Möchtest du selbst verstehen und steuern können, was im Suchmaschinenmarketing wichtig ist? Vereinbare jetzt dein gratis Strategiegespräch: https://Master-of-Search.de Mail: podcast@master-of-search.de Abonniere unseren YouTube-Kanal: https://www.youtube.com/@MasterofSearch Linkedin: https://www.linkedin.com/in/christophmohr/ Impressum: DAMCON GmbH Eiswerderstr. 20 13585 Berlin Tel: 030 - 956 12 698 Handelsregister: HRB 237495 B, Amtsgericht Charlottenburg (Berlin) Geschäftsführer: Christoph Mohr, Jörg Ullmann 191 full Nutze Google Ads effektiv und kostenfrei – Ein exklusiver Leitfaden für gemeinnützige Vereine no ad grants,google grants,kostenlos google ads Christoph Mohr, Jörg Ullmann, Master of Search GmbH 642 191

Sometimes the best marketing campaigns don't cost a thing. Currently, most nonprofits are not taking advantage of one of the best opportunities in nonprofit marketing: Google Ad Grants. But, how do you get started and what are the best practices for the program and more broadly, nonprofit search marketing? Learn how nonprofits can expand their impact by using Google Ad Grants and search marketing strategies from our conversation with Nichole Vander Wall! Nonprofit Pulse is a podcast that explores trends, insights, and resources that help nonprofits accomplish their mission. See the full transcript and show notes: https://www.anedot.com/blog/google-ad... Learn more about Nonprofit Pulse: https://www.nonprofitpulse.com/ Nonprofit Pulse is brought to you by Anedot: Anedot helps organizations save time and money with powerful giving tools. With an easy-to-use platform, no monthly fees, and award-winning service, Anedot makes it easy for organizations of all sizes to receive donations online and grow their base. Anedot is trusted by more than 30,000 nonprofits, churches, ministries, campaigns, and universities. -------------------------------------------------------------------------------- Learn more about Anedot

In this episode, we dive into the transformative world of Google Ad Grants and their impact on church growth and digital outreach. In this enlightening episode, we're joined by digital marketing expert and Faithworks Marketing's very own, Melissa Keane, to explore how churches can effectively leverage this powerful tool.

Our Guest: Chris Barlow, Founder of Beeline (Marketing for Nonprofits)  About Chris: Chris started Beeline in 2015 and is happy to have found his niche in the marketing world of nonprofits. He knew he wanted his work to be impactful, and after helping one nonprofit, the snowball effect of helping others led him to where he is today. [2:40] Google Ad Grants defined  [5:20] Relevance of keywords  [7:25] Common challenges NPOs face in Google Ads   [11:15] Overcoming Google Ad Grant challenges “If you're offering people something they're looking for, and it gives them a reason to subscribe, now they're suddenly on your email list and you can start building a relationship with them, doing that donor nurturing.” - Chris Barlow (13:57) [15:44] How Beeline helps nonprofits improve web traffic   [19:40] Digital marketing & Google Ad Grants  [23:08] Creative success story More About Chris: LinkedIn        |         Website To Connect with Beyond the Donation Podcast: BTD Podcast DonorDock LinkedIn Matt LinkedIn 

Our Guest: Brianna Ruloma, Community Boost About Brianna: Passionate about making connections with other people, Brianna has been involved in nonprofit work most of her life. Ending up in marketing came as a surprise but has been a role she has embraced and grown in, enthusiastically helping NPOs using the accelerator program.  [2:40] Community Boost event involvement [3:25] Accelerator Program  [5:00] Biggest hurdles in nonprofit marketing strategies [7:27] "MUST” low hanging fruit for NPOs to utilize [8:50] Google Ad Grants [12:00] Measuring Marketing ROI [14:16] Data Tools & A/B Testing  [16:02] Supporter Journey Map [19:25] Encouragement for you! More About Brianna: LinkedIn        |         PDF: 1 Person Marketing To Connect with Beyond the Donation Podcast: BTD Podcast DonorDock LinkedIn Matt LinkedIn 

Delivered weekly, the Good Marketing Brief is a guide for the purposeful (that's you!) doing marketing for good. Each week Nhu Te and Noah Barnett are in the Feathr studio to unpack this week's insights and share commentary on the curated content.This week, Nhu and Noah talk about #GivingTuesday ... here's the brief:049: Your strategic blueprint for Giving Tuesday"Who's the new person??"^ Fair question ... I'm Nhu

Google Ad Grants present an incredible opportunity for nonprofits to enhance their online presence, raise funds, increase awareness, and drive meaningful impact. By leveraging the power of Google Ads and adopting strategic marketing practices, nonprofit organizations can reach a broader audience, engage with supporters, and further their missions. As the digital landscape continues to evolve, Google Ad Grants remain a vital tool for nonprofits seeking to make a difference in the world and create lasting change. Embracing this program can be a transformative step toward a brighter future for your nonprofits. In today's podcast, Joe Khoei from SalesX and Stephen Halasnik from Financing Solutions (https://financingsolutionsnow.com) discuss how Google ad grants for nonprofits can help your nonprofit.

Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. GA4 is much more than just a new “version” of Google Analytics. It's a completely new platform – built from the ground up to collect, process, and report on data differently than before. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation.George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Do you need $10k for your nonprofit?? Look no further than SalesX, Inc. On this episode, we sit down with Joe Khoei, the founder and CEO of SalesX. His desire is to help nonprofits expand their digital presence pro bono with Google Ads. Google has a program called Google Ad Grants for Nonprofits. It's $10K/ month worth of clicks whereby the nonprofit does not pay. SalesX gets the clicks via Google Ads and Google doesn't charge you a DIME. Listen for more info and go to www.givingly.org to get started!Starting Your Nonprofit Doesn't Have To Be Hard or Scary. In Fact, I Created These Tools And Affordable Resources To Ensure Your Journey As An Executive Director Is Simple As A, B, C.Download Your Free Nonprofit Startup Workbook HERENext, Learn The Exact Steps To Scale Your Nonprofit The Right Way So You Can Achieve Wealth At a Higher Speed. Learn How Our Team Has Supported Other Organizations/Businesses Earn Over $20M In Funding: CLICK HERENeed Grants?? Want To Train Your Grant Writer? Want To Make An Extra $10K/Month As a Freelance Grant Writer? Then You Have Come To The Right Place. This Master Grant Writing Mastermind Course Is Designed To Take You From Novice To Expert In 90 Days or Less When It Comes To Writing Grants And Winning Awards. Become A Grants Expert Here

Google unterstützt gemeinnützige Organisationen, indem diese ein kostenloses Budget für Google Ads erhalten – die Google Ad Grants. Wie funktioniert das? Gibt es dabei auch Einschränkungen? Gibt es Überschneidungen mit anderen kommerziellen Kampagnen? Fragen über Fragen, die unsere SEA-Expertin Amelie Rothlübbers beantwortet. Episode/Transcript/Shownotes: https://bloo.link/sc274 Unsere kostenlose SEO-Sprechstunde für Startups + KMU: http://www.seosprechstunde.de/ Noch mehr von Bloofusion für Dich? https://www.bloofusion.de/hallo

In this episode of the Modern Church Leader, guest Steve Fogg shares his insights on how Google Ads and Google Ad Grants can be a powerful tools to increase engagement and attendance at church. As an expert in digital marketing and communications, Fogg emphasizes the importance of understanding the target audience and crafting effective ad campaigns that resonate with their needs and interests. By leveraging the power of Google Ads, churches can reach more people and make a meaningful impact for the gospel.Watch the full episode on YouTubeBy the end of this episode, you will learn:✅ Why Google Ads are so important for your church✅ Effective ways to use Google Ads✅ How to apply your church to qualify for Google Ad Grants✅ Where to get further resources on online churchResources Mentioned:Listen to episodes of Modern Church Leader: Modern Church Leader Follow Tithe.ly on Instagram: tithe.ly Follow Tithe.ly on Twitter: tithe.ly Like Tithe.ly on Facebook: @tithelyappCheck out more from Steve at stevefogg.comEmail Steve at steve@stevefogg.com--Tithely provides the tools you need to engage with your church online, stay connected, increase generosity, and simplify the lives of your staff.With tools like text and email messaging, custom church apps and websites, church management software, digital giving, and so much more… it's no wonder over 37,000 churches in 50 countries trust Tithely to help run their church. Learn more at tithely.com

Did you know that Google is giving non-profits $10,000 a month in FREE money to spend promoting themselves? Yes, it's true. They really do give you that money. It's called the Google Ad Grants. The problem is not everyone knows how to effectively use it. That is why Jesse Carbo with Digital Missions Project joins the podcast. He shares different tips and how to get started with Google Ad Grants.  Subscribe: Apple Podcast | Android | Spotify | RSS  ACTION STEPS: Share your thoughts! What do you think? What other Google Ad Grant tips would you share? Share below or on social media by connecting with Tom. If you want to connect with Jesse you can find him at DigitalMissionsProject.com. Join the Digital Bootcamp Facebook Group. To learn how to be more effective using digital tools for your ministry join the group. This is for ALL Ministers, not just Church Communicators or Social Media Managers as we share resources, tools and digital trends to see how we can reach more people for Christ with these tools. Looking for Digital Ministry Coaching? The Church Digital is offering a variety of digital, phygital or metaverse ministry coaching and cohorts. Just click here.  If you are in Digital Ministry, be part of the Digital Ministry Twitter Community. We share daily encouragement and support to help you do ministry in this online world more effectively. Click here to be part of it. Sign up for the Sidekick Scoop Weekly Email. Each Friday get a fresh email with content from all over the ministry world (especially online and student ministry topics) and be encouraged in how you can minister more effectively in today's world. If you have an idea for a topic or a person for Tom to interview for a future podcast episode, email tapounder@gmail.com.

Grant supported internet advertising that puts your nonprofit in front of more supporters and volunteers, and helps move your mission forward!  GiveBackNation.com explains the eligibility requirements, setup process, and the management needs to earn up to $10,000 in ad credits each month from Google.Watch on video  http://bit.ly/3LC7RlKGet ready to be inspired and informed with The Nonprofit Show, the daily live telecast that brings together leaders and professionals from the nonprofit and social impact sector. With fast-paced, 30-minute episodes featuring a wide range of expert guests, The Nonprofit Show is the ultimate resource for anyone looking to make a meaningful impact. From money management to mission-critical topics, you'll find the information and strategies you need to succeed at TheNonprofitShow.com. Tune in each weekday to hear from guest experts on topics ranging from nonprofit boards and foundations, to grant funding and volunteer management, to donor relations and fundraising. Plus, you'll get insights from legal and tax professionals, marketing experts, grant writers, philanthropy donors, and more. And if you're looking for even more resources, be sure to check out the American Nonprofit Academy, where you'll find news, inspiration, and training to help you make a difference in your community.Learn more; AmericanNonprofitAcademy.com Follow us on the Twitter: @Nonprofit_ShowSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Google Ad Grants are an INCREDIBLE resource for nonprofits! Imagine having $10,000 every single month to amplify awareness, generate leads and hopefully new donors, too! But it takes some finesse to make it all work. Today, Chris Barlow from Beeline Marketing is breaking it all down for us in this in-depth case study. He'll share how one of their clients used this exact strategy to bring in hundreds of new leads each month. This episode was so much fun for me to dig into and I truly hope you geek out as much as I did.For the month of December, I'm bringing together some amazing experts who are sharing powerful marketing case studies that have triggered exploration and innovation. Check out Episode 47 with Krista Ferrara to hear the secret to generating over 40 media hits in a year!Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Are you looking to get more members for your local Chamber Of Commerce? Would you like access to free Google advertising to increase your group's exposure online? Contact Center For Innovation & Marketing! Visit https://poweredbygrants.org/grants-partners-arate245 (https://poweredbygrants.org/grants-partners-arate245) for more information.

Google is rolling out a new core update. What's a core update? Google talks about thin content, h1 tags, and adding fresh content in their Office Hours and we issue our rebuttal. Finally, we discuss PPC vs. SEO, when to use which, and how we use the two together.Sources Cited:Search Engine Journal: Google Announces September 2022 Core Algorithm UpdateLily Ray: https://twitter.com/lilyraynyc/status/1570079756032348160?s=12&t=fwptw1BHmFrlS4MFZ4NYGgSEO Roundtable: Google Says Word Count Is Not A Sign Of Thin Content Or Unhelpful ContentSearch Engine Journal: Google Answers If Adding Content Daily Increases RankingsHubspot: SEO vs. PPC: When to Optimize and When to Pay for Traffic

In this episode of Executive with a Cause, host Tammy Ven Dange chats with Rodney Ferro, founder of the digital marketing agency, PN Digital. Rodney Ferro has come a long way from building websites in exchange for free pairs of spectacles. Identifying a space to connect agencies and clients, Rodney is now a mediator and strategist helping Not for Profits (NFPs) to discover digital marketing solutions. In this episode, Rodney offers Not for Profits advice on how they can use digital marketing more effectively in their organisations, some that cost nothing, such as Google Ad Grants. The power of LinkedIn is discussed for its ability to bring together users over shared interests and provide a ‘face', unlike more anonymous Facebook organisation connections. More broadly, the importance of a conversion strategy to complement brand awareness campaigns is considered. Thank you for listening to the Executive with a Cause podcast. Don't forget to follow us on Apple Podcasts, Spotify or wherever you listen to podcasts. IT in Plain English Keeping capabilities in-house or outsourcing is a decision faced by many resources, and IT support is no exception. In this episode, Tammy discusses assessing your size, capabilities and core business systems to decide the right solution for your organisation. Furthermore, it may not be strictly ‘one or the other', but perhaps a blend of the two options. Sign-up here to subscribe to the “IT in Plain English” newsletter. You can submit your question to Tammy Ven Dange by messaging her on LinkedIn, and maybe she'll answer it on the show. Links & Resources Connect with Rodney on Linkedin Perhaps the simplest URL out there, learn more about PN Digital through their website Learn more about Google Ad Grants

If you want to stay relevant, the future of your church is hybrid. Hosts Tim Lucas and Lauren Bercarich explore 3 key ways to get your church's digital properties and strategies in shape to set your ministry up for success. Hack #1: Host a blog on your website and reverse engineer your content: A blog is a great tool for SEO and bringing new people to your website. The trick is to create a blog focused on what people want to read about, not what you want to talk about. Compelling blog content can drive new visitors to your website. Learn how to create content people are searching for! Hack #2: Start advertising on Google for FREE: When we talk about promotion, marketing, or advertising, the common hurdle most churches face is their budget. That's why “free” is so valuable! Learn about Google Ad Grants specifically for nonprofits, which could result in $120,000 of free advertising for your church each year!  Hack #3: Rename your videos on YouTube: Most churches already have a YouTube page, but they're not putting their best foot forward or following best practices. One of the most important things you can do is write your YouTube titles and descriptions in a way that's designed for search... after all, YouTube is actually the second largest search engine in the world. We'll tell you how! If you're a church leader looking for practical advice and real tools to help you get your job done and reach more people for Christ, Church Changer is for you. Join co-hosts Tim Lucas (Lead Pastor, Liquid Church) and Lauren Bercarich (Digital Director, Liquid Church) as they interview special guests, spotlight awesome churches, and share proven strategies in an easy-to-understand and approachable manner, so you can put them into practice at your church. We're sitting on a hinge point in history and the way we “do church” has forever changed. Together, let's push past organizational pain points and rip the lid off your leadership! New episode drops the first Tuesday of every month. For Leader Guides and to learn more about the Church Changer Network, go to ChurchChanger.com. Tim Lucas: Tim loves cheerleading for and collaborating with other churches! As the founding and Lead Pastor at Liquid Church in NJ, Tim is happy to share his learnings (the wins and misses) so others can increase their impact. Lauren Bercarich: Lauren's roots are in journalism and her heart (and current day job) are in ministry as the Digital Director at Liquid Church! She loves telling good stories and equipping other churches with practical tools that reap real rewards. We'd love to hear from you! Email us at Info@ChurchChanger.com Follow us on Instagram https://www.instagram.com/churchchangers/ (@ChurchChangers ) Check out our website at https://churchchanger.com/ (ChurchChanger.com) https://podcasts.apple.com/us/podcast/church-changer/id1614691860 (Listen to this episode on Apple Podcasts) Plus… if you enjoyed the show, we'd love it if you'd leave us a review wherever you listen to podcasts!

March has been another good month for Social Media Ministries. We've made some progress and still need your prayers and support. Here is a summary of our accomplishments! -We continued posting 1 video sermon and 1 podcast each week. -We are verified on Brave Rewards through the Brave Browser. -We have a blog on Medium. -We received a partnership with Google Ad Grants. -We started officially applying for grant money. We're still waiting for the following: -Facebook Charity -Good Coin We appreciate your continued support and need your help sharing our videos so more people can find us. Social Media Ministries is a project created by Spencer Coffman that is committed to spreading the Word of God to every place possible. We are founded on the belief that social media is the place to reach more people in more places and are counting on you to help us fulfill our mission. Learn more at https://socialmediaministries.com ------------------------------------------ MISSION: To use social media to present the living Word of God to as many people as possible and to help them understand and interpret the scriptures in the Bible. ------------------------------------------ FOLLOW US: YouTube Podcast Instagram Facebook Medium Pinterest TikTok ------------------------------------------ DONATE: https://paypal.com/us/fundraiser/charity/4478888 https://socialmediaministries.com/give ------------------------------------------ Apparel ------------------------------------------ 365 Days Of Devotion by Spencer Coffman --- Support this podcast: https://anchor.fm/social-media-ministries/support

About Ilia Khairetdinov: He is a Growth Specialist at ConnectAd, spends his days discussing strategy and growth with nonprofits. His extensive experience in the nonprofit and start-up space allows him to deeply understand the challenges organizations face, particularly when it comes to digital marketing and strategy. Key Takeaways:Getting a grant from Google is not as hard as it sounds. Just apply at google.com/nonprofits - all you need is your EIN Registration number, 501C3 in the United States, and your physical and digital address. Even while doing an awareness campaign, don't neglect the people you already have. Keep your current email list warm, engage with every person who subscribed to you. Digital advertising isn't the end all be all, it has to be fully integrated into your other systems in order for your organization to maximize its effectiveness. It's not going to be as useful to advertise just for mere awareness' sake. Awareness has to have a purpose.  “You really gotta take this as a serious opportunity to grow your organization not just from an awareness standpoint, but from a sales and fundraising, attraction, volunteerism - if you're gonna take it seriously, treat it seriously. “ “The key thing is that the advertisement is based directly off what you searched… you wanna get in front of people who are already looking for what you provide” “We are really focused on being conversion-driven… You could bring a million people into your website, if they leave in the first five seconds you just wasted all that money” - Ilia Khairetdinov Reach out to Ilia Khairetdinov at:Website: https://connectad.ca/LinkedIn: https://www.linkedin.com/in/iliakhairetdinov Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy.Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at  www.theinfluentialnonprofit.com 

President of Google.org, Jacquelline Fuller, joins Alyse Nelson on the heels of the announcement of the 34 selected organizations for Google.org's $25M Impact Challenge for Women and Girls. They discussed the importance of private sector collaborations with organizations like Vital Voices, a partner on the Challenge, how we can realistically create a path to achieving SDG 5; Gender Equality, and why women's representation is critical to progress.In the global philanthropic community, less than 2% percent of resources are channeled specifically to help causes centered around women and girls. Committed to identifying these philanthropic gaps and merging those with Google's strengths and values, Google.org is making investing in women and girls a top priority through innovative methods including Google Ad Grants and increased philanthropic capital.To learn more about the 34 selected organizations for the  Google.org Impact Challenge for Women and Girls, visit impactchallenge.withgoogle.com/womenandgirls2021. To learn more about the work of Vital Voices, visit www.vitalvoices.org.Host: Alyse NelsonExecutive Producer: Sofiyat IbrahimProducer and Editor: Sofiyat IbrahimMusic: Deliberate Thought by Kevin MacLeod. Deliberate Thought by Kevin MacLeod is licensed under a Creative Commons Attribution license.  (https://creativecommons.org/licenses/by/4.0/)Source: http://incompetech.com/music/royalty-free/?keywords=deliberate+thought.Artist: http://incompetech.com/

Welcome to season 4 and we're going to start with something a bit different - a two part podcast over two episodes because our first topic is so big, so huge, so potentially complicated that we need two shows to cover it.  Our topic is Google Ad Grants, which gives $10,000 of google ads to nonprofits every month.  How much fundraising can you raise with $10,000 of free google ads?  Sounds like a no-brainer.  Paid ads specialist Silvia Coletto walks us through all the things you need to have in place to qualify and then all the things you need to think about to make sure this program is for you.  Next time we'll pick up the question of making it work well.  Our nonprofit partner is Toybox, the global effort to get children off the streets.  Visit toybox.org.uk.   Find out more athttps://kevkhayat.com/ ( kevkhayat.com) and discover other episodes or register for the live podcasts at https://www.yot.me/ (yot.me) or athttps://nonprofitproblemsolver.com/ ( NonprofitProblemSolver.com). Expertly produced by Glen Munoz at PodProAudio,https://podproaudio.com/ ( https://podproaudio.com/)

Join Jillyn and special guests, Jess and Simon, from SocialSEO as they discuss the nonprofit game-changer that is the Google Ad Grant Program. Episode Transcript Available. Google Ad Grants questionnaire for self-selection. Links discussed: Google Ad Grants - Google Grants for Nonprofits / Fundraising for Your Nonprofit Outside the Holidays / 6 Ways to Reach Donors in a Digital World / 11 Nonprofit Marketing Ideas: The Ultimate List / Google Ad Grants - Free Google Ads for Nonprofits / Take Your Nonprofit Virtual During & After COVID-19 / YouTube and How it Helps Your Nonprofit --- Support this podcast: https://anchor.fm/technology-aloha/support

Google Ads Grants are not magic but they are still pretty stinking awesome. For those who don't already know what a Google Ad Grant is, this is your lucky day. I’m here with Grant Hensel, CEO of Nonprofit Megaphone, who is going to tell you all about what a Google Grant is (yes, Grant is here to talk about grants… the irony is not lost on me). He also explains who is a good candidate for a Google Grant, how much money and what results a nonprofit organization can expect, what the approval process is like and so much more! For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/podcast/google-ad-grants-with-grant-hensel

In this week's episode, we delve deep into how to promote your organisation cost-effectively. Today's guest Mary Gross has worked in the non- and for-profit technology field for the last 25 years. Working with OCT Performance Marketing, she managed client accounts and worked to create and deploy marketing strategies that involve digital and social media campaigns and website development – all focused on a measurable return on investment. In the nonprofit sector, she worked with United Way of San Diego County, Nonprofit Management Solutions and 211 for 20 years and brings a deep knowledge of the nonprofit sector to any project.

Before we dive in today, we've got two questions for listeners: "Have you ever heard of the Google Ad Grant?" and "Would it positively impact your nonprofit if you could reach more people searching the internet?" Those are the two questions that Nonprofit Megaphone CEO Grant Hensel asked hundreds of nonprofits in 2016.It's kind of a trick question! Grant explains that the answer to the second question IS the first question, but when 75% of the nonprofits he spoke with had never heard of the Google Ad Grant, that obvious disconnect became the catalyst he needed to build Nonprofit Megaphone, a marketing agency focused solely on helping nonprofits get, use, and optimize Google Ad Grants.So settle in and listen in to a true master at his craft. Grant will explain what a Google Ad Grant is, at what stage of growth your nonprofit should begin focusing on the grant, and how to identify opportunities that can function as a contributor to your cause as well as a revenue driver—and potentially even a source of long-term support for your nonprofit.Finally, the bottom line is that Google Ad Grants are about the outcome, not the spend, and Nonprofit Megaphone has the experts to maximize that outcome as well as the data to back up their work.

Join M&C's Merritt Neil and Bob Merrigan as they discuss the in's and out's of Google Ad Grants for nonprofits. Learn how your nonprofit can use these funds to amplify fundraising, events, awareness and more.

Today we are talking with Andrew Lowen, a marketing genius who is sharing how to build awareness and brand for the cause you care most about. Andrew is the CEO of Next Level Web where he helps nonprofits and for-profits with their online marketing, and has unique experience working with nonprofits to help them secure and use Google Ad Grants. He has successfully used his skills to help companies successfully launch Kickstarter campaigns, raising $2 million for their projects. We have an enlightening conversation about drive, rejection, and evaluating your career with Gretchen Wilson - a top performer in the Paparazzi Accessories business. Hers is a story of stuck to celebrated, and we can't wait for you to hear from her and be inspired. You can find Andrew Lowen and Next Level Web here:https://nextlevelweb.com/Fill out the contact form and Andrew will see it! Learn more about Legacy Builders International at LegacyBuildersINTL.com

Chris Barlow, Director at Beeline, Inc., chats with Mickey about the Google Ad Grants Program and its ease of use for Nonprofits. This program is relevant now, more than ever, as nonprofits are trying to find ways to get discovered virtually, and to grow their subscriber/donor lists in advance of (virtual) fundraising events. We discuss: Two characteristics to help nonprofits measure different marketing strategies & to pick the best one right now (these characteristics are Quickly Testable and Evergreen). Google Ad Grants - what it is, and why it's a good fit for nonprofits when taking the above two characteristics into account. What Ad Grants is good for what it's not good for. Two stories of nonprofits with results that other organizations can hope for / achieve When is it worth doing with no expertise in search ads, nor budget to hire an outside expert? A short, online quiz to help nonprofits determine if Google Ad Grants is right for them: https://adgrants.paperform.co/ We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit Snapshot website.

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Big Q&A this week! The guys answer questions about conversion tracking, negative keywords, Google Ad Grants, splitting up campaigns based on device, seeing search terms come in from the wrong ad groups, and more. Thanks for listening and enjoy!Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

This week:  Google Ad Grants These are generous grants, up to $10,000 per month. What do you need in place to take advantage of the grants? How do you get in? What are best practices? Plus advice on 3-year-old tantrums … Continue reading →

Rancho Mesa's Alyssa Burley and Vice President of Human Services, Sam Brown discuss Google's Ad Grants Program. Show Notes: Subscribe to Rancho Mesa's Newsletter. Director/Producer/Host: Alyssa Burley Guest: Sam Brown Editor: Emily Marasso Music: “News Room News” by Spence © Copyright 2020. Rancho Mesa Insurance Services, Inc. All rights reserved.

What's in this episode? Mark Williams-Cook will be talking about: Google My Business policy changes: Changes to GMB policy that helps restaurants and food stores that are now offering delivery during COVID-19. COVID-19 Google Ad grants: Some details on the $340M of Google Ads credit that Google is giving small and medium businesses. SEO and e-commerce: Advice on what to do and what not to do when shuttering your e-commerce store temporarily over the Coronvirus period. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Show Notes:Welcome back to the Paid Search Podcast! This week we're answering your questions about Google Ads, including questions about impression share columns showing up with blank lines, the biggest changes to Google Ads over the last few years, Google Ad Grants, SKAGS, and many other great questions about Google Ads. Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

In this episode of the podcast, we’re talking about Google Ad Grants with David Botwick-Ries and Simon Choy from ConnectAd, an organization dedicated to assisting charities to obtain and manage free advertising through Google Ad Grants. Tune in to learn what Google Ads are (if you’re just starting out), how to get the grant, how to set up your account and ads, and how to optimize your ads so that you’re actually getting results.For access to the show notes and resources, click here.

En el episodio de hoy os contamos nuestra experiencia con Google Ads y Google Ad Grants, el programa que ofrece publicidad gratuita de Google Ads para ONGs.

August 19, 2019, by Christine Kelly Google Ad Grants is a program sponsored by Google that provides select nonprofit organizations with $10,000 per month of free, in-kind advertising. The program was launched with the goal to assist nonprofits in increasing awareness, attracting donors, and helping people across the globe. With the difficulty that many small nonprofits have in extending their reach, Google Ad Grants were designed to give a voice to those that might otherwise go unheard. Since 2003, the program has provided roughly 115,000 organizations with more than $9 billion in free ad dollars. To date, Google Ad Grants work with organizations throughout more than 50 countries. “Nonprofits play such a critical role in our communities, so naturally, we bring the best of Google to support them, offering products, people, and philanthropy.” —Michelle Hurtado, Global Head of Google Ad Grants, in an interview with AFP Global How Does Google Ad Grants Work?

This week  Google Ad Grants Our 19NTC panel—including the head of Google Ad Grants—will improve the quality of your Google Ads campaigns and get your website, Google Analytics and Google Ads working together. They share lots of valuable resources. They … Continue reading →

What is the Google Ad Grants program? Google Ad Grants is part of Google For Non Profits, a program created by Google to help non profit organizations. As part of the program Google gives qualified non profits $10,000 per month ($329 per day) in Google Adwords ads. That means a non profit using the grant […] The post Google Ad Grant for Non Profits appeared first on Arnie Singer - Digital Marketing and Management Expert.

Did you know that your nonprofit organization could get a Google Ad Grant that provides $10,000 every month of in-kind advertising from Google Ads? Imagine the impact! In this episode, we are joined by Google Ads expert and consultant Kristina Cutura. Kristina shares how nonprofits can use Google Ads to further their mission, how to apply for a Google Ad Grant, challenges and successes she's seen with clients that have received the grant and navigating the recent Google Ad Grant policy changes. Kristina worked at Google in 2002 when AdWords was still in its infancy.  She was part of Google’s first optimization team formed to help clients understand how to manage and optimize their accounts. Kristina left Google in 2009. During her last few years with the company, she worked mainly in training, teaching internal Googlers and agencies and resellers about AdWords. An Overview of Google Ads Google Ads (previously known as Google Adwords) is a way to promote your product or services on Google and other websites that are part of Google’s network. Google allows you to advertise your website on google.com, Google properties such as Google Maps and YouTube, and on its search and display partners. The Google Ads network reaches more than 90% of internet users. The key benefits of Google Ads marketing are reach, relevance and ROI. You can track every aspect of your Google Ads marketing campaign, from the number of ad impressions to the number of clicks and signups, donations, newsletter subscriptions, and more. This level of accountability makes it especially attractive to businesses who have limited marketing budgets. How Can Nonprofit Use Google Ads? When users search for your organization or an organization like yours, do you show up in the search results? When people realize they want or need something, they turn to search. Each search represents an opportunity for nonprofits looking to influence the customer journey.  Nonprofits can use Google Ads to: raise awareness about their organization promote their content and engage users nurture relationships increase their donations Google Ads allows you to control your message and offer. In addition to asking for donations, many nonprofits have tons of great content they can market through Google. For example, you could promote your free eBook, courses, or other online educational materials to build a relationship. Many nonprofits I work with will offer free content in exchange for email signups, and obtaining that email address give you the chance to start nurturing a lead that could later turn into support or a donation. Google Ad Grants for Nonprofits Google grants $10,000/month in free Google Ads to qualifying nonprofits. The grants allow nonprofits to show ads on google.com. They can not be used to run display campaigns, but many nonprofits set-up a separate account when they are interested in testing outside of the grant limitations. There are five steps to submitting your Google Ad Grants application: See if you’re eligible (based in a country where Google Ad Grants is available and that you hold a valid charity status) Apply for a Google for Nonprofits account Enroll in Google Ad Grants Create a Google Ads account Submit your account for review Common Issues with Google Ad Grants Kristina commonly sees nonprofits experience one of three main issues: The nonprofit spends only a small fraction of its allotted $10,000/month The nonprofit has issues keeping its accounts compliant. Many are so busy they don’t even notice when an account has been suspended. The nonprofit doesn't know how to properly roll out strategy to maximize traffic and fundraising. A Google Ad Grant Success Kristina recently started working with a nonprofit with an existing Google Ads Grants account. They were spending less than a $1,000/month out of the $10,000 grant and had $0 in donations. In the first month after they started working together, the nonprofit's click through rate jumped up 40%, the spend was up over 600% and they generated over $27,000 in donations. Kristina explained that this isn’t typical—this nonprofit is an established brand that people are looking to donate to, and they were simply underutilizing their potential. Recent Policy Changes with Google Ad Grants In January 2018 Google revised its policies and raised their standards in order to maintain quality ads on Google. Prior to 2018, many nonprofits would use all kinds of general and irrelevant keywords and often ran low-quality campaigns. In an effort to combat that, new management requirements rolled out. Google Grants account violating those policies are suspended. The major one is a 5% click through rate (CTR) threshold nonprofits must meet. If the CTR requirement isn't met for 2 consecutive months, your account will be temporarily deactivated. Geo-targeting has to be specific to where you primarily serve your community. Conversion tracking is required, so you’ll want to make sure to track sign-ups, leads, donation, all relevant actions. There are also some basic account structure requirements, including at least 2 active ad groups per campaign, 2 active ads per ad groups, and at least two site links. As part of Google’s mission-based campaigns policy, nonprofits can no longer use single word keywords or overly generic terms. Keywords with a quality score of 2 or lower have to be removed as well. Google requires all nonprofits to fill out an annual program survey. If your account is suspended, it’s not the end of the world. You can contact Google to request reinstatement after bringing your account into compliance. About Kristina Cutura Currently the owner and founder of a search marketing consulting firm, Kristina Cutura is a pioneer of Google Ads (formerly AdWords). Starting as a Google employee in 2002, she was one of the first three members of the company’s AdWords optimization team, where she developed and tested optimization strategies that are still widely used in the industry. Kristina also created and delivered all optimization-related trainings for internal Google employees, external clients and agencies that manage AdWords accounts. During her tenure, she trained hundreds of Google employees and dozens of resellers, and developed online training resources. In addition to running training programs, she managed and optimized Google’s highest revenue clients. After leaving Google in 2009, Kristina started her own consulting company, KristinaCutura.com, where she is using the skills she acquired at Google to advise a variety of clients on search engine marketing efforts. Kristina has worked with national and global businesses in a variety of industries and sectors, ranging from multi-million dollar corporations to small, family-owned businesses and nonprofits. She is a premier Google Partner and published author. You can find Kristina online at: kristinacutura.com Resources Google Ads Grants application process can be found here. The full ad grants compliance guide can be found here.  

Contact Tim Tompkins and Cause Inspired Media - https://causeinspiredmedia.com/Google Ad Grants - https://www.google.com/grants/Try Opteo free for 6 weeks - https://opteo.com/psp Our Patreon Show - https://www.patreon.com/paidsearchpodcastYes! Today we bring on Tim Tompkins with Cause Inspired Media to talk Google Ad Grants. Tim is a Google Ad Grants expert and shares a ton of knowledge on this episode. If you're looking for information about Google Ad Grants campaigns, this is the podcast episode to listen to. Enjoy!Thanks for sharing and leaving us a review or rating on iTunes! We're rapidly climbing the charts!First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/Ask us a question - https://paidsearchpodcast.com/contact-us/Support the show (https://www.patreon.com/paidsearchpodcast)

Trey Gordner is the Founder of Koios, a marketing solution for libraries looking to show up in local Google searches. Trey also helps libraries get approved by Google’s Ad Grants program, where they can use free advertising credit to promote specific pages and event landing pages. On today’s show, Trey shares how the Google Ad Grants program works, why paid search is better than SEO for libraries, and addresses privacy concerns libraries might have about using Google ads.   Key Takeaways: Meetpiola has a couple of free resources to help with your library’s marketing campaigns. Visit our website to check it out! Who is Trey and what does he do for Koios Library Software? People might be finding your library on Google, but they might not be finding the right kind of information about your library. How do you show up in Google search results? Trey helps libraries with Google Ad Grants and helps them with their Google ads. How does Google Ad Grants work? How can libraries apply for this grant and what are some of the reasons why they would get rejected? What are some best practices a library can follow to set up their Google ad for success? What are some of the advantages of using paid searches vs. SEO? Trey shares the types of KPIs and metrics he likes to track. Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process! Trey provides an example of how he would track a particular ad and its traffic. What are some common mistakes people typically make with their paid searches? What are some of the benefits of working with Trey’s company to help with a library’s Google ads? How does Google collect information about who clicks and what kind of privacy concerns should libraries be aware of?   Mentioned in This Episode: Meetpiola.com/library-figures MeetPiola.com/webinar Koios.co Trey on LinkedIn Google Ad Grants Mangolanguages.com

Welcome to our 6th TYRO Product Council, TSS Announcements, TYRO Workshop review, Partner Spotlight, Google Ad Grants, TSS Discussion, Recorded July 19th, 2017

Steven from our team answers FAQ's about CV Outreach.