Podcasts about smart id

Amy MacIver speaks with Dr. Alison Gillwald, Executive Director of Research ICT Africa, about South Africa’s big step toward digital transformation. What does the major upgrade to the Department of Home Affairs’ identity verification system mean for South Africans?” See omnystudio.com/listener for privacy information.

Tänases saates teeme põhjaliku ülevaate OnePlusi uusimast tipptelefonist ja JBL-i soodsama hinnaga väikestest kõrvaklappidest, millel on samuti ekraaniga karp. Arutame, kuidas segadus USA-s TikToki keelamise ümber on pannud kasutajaid vaatama veelgi kahtlasema Hiina äpi poole. Räägime ka DJI uuest volditavast droonist. Saate lõpus vastame mitmele kuulajakirjale. Saate teemad: • Test: Kas OnePlus 13 õigustab kõrgeid ootusi? • Titoki ära keelamine tekitab segadust, kasutajad annavad aga oma andmed nüüd kahtlasele Hiina platvormile • DJI Flip on omapärane volditav droon • Testisime JBL-i odavamaid pisikesi kõrvaklappe, millel on samuti ekraaniga karp • Kuulajakirjades vastame Tarmo küsimusele Telia TV äpi plaanide kohta ja jagame Priidiku head kogemust Smart-ID kasutamisel. Kui sul on meile küsimusi või tahad jagada oma kogemusi tehnikamaailmas, siis kirjuta meile: digisaade@geenius.ee. Saadet teevad Hans Lõugas, Glen Pilvre ja Meelis Väljamäe. Tunnusmuusika: Glen Pilvre, Paul Oja.

Tänases saates räägime Tartu Ülikooli Infotehnoloogia osakonna ekspertidega digikoristuskuust ja arutleme, kuidas oma digitaalset eluaset paremini korras hoida. Samuti teeme juttu Smart-ID kasutuselevõtust e-hääletamisel ning vaatame üle mõned põnevad ja kummalised vidinad, mida näidati tehnikamessil CES 2025. Saate teemad: • E-hääletamisel saab nüüd ennast tuvastada Smart-ID abil • Tartu ülikooli Infotehnoloogia osakonna eksperdid aitavad arvutis ja telefonis digiprügi vähendada• Mida põnevat ja jaburat näidati maailma suurimal tehnoloogiamessil CES 2025 Kui sul on meile küsimusi või tahad jagada oma kogemusi tehnikamaailmas, siis kirjuta meile: digisaade@geenius.ee. Saadet teevad Hans Lõugas, Glen Pilvre ja Meelis Väljamäe. Tunnusmuusika: Glen Pilvre, Paul Oja.

Aizvien nav skaidrības par nākamo Latvijas Bankas prezidentu; opozīcija nogaida. Iedzīvotāji atgriezušies sprādzienā cietušajā namā Mangaļsalā. Šobrīd nav iespējams dzīvot tikai divos dzīvokļos. Gada inflācija Latvijā novembrī pakāpusies līdz 2,2%. Sociālās saziņas vietnēs parādījies satraukums, ka krāpnieki var no bankas konta noņemt naudu pat tad, ja lietotājs ir pietiekami vērīgs un neapstiprina maksājumu ar Smart ID vai citiem autentifikācijas veidiem.

Iepirkšanās internetā būtu ērta un viegla, ja vien nebūtu krāpnieku izliktie āķi un tīkli, uz kuriem, īpaši pirmssvētku laikā, var viegli uzrauties un iekrist. Par to, kā izvairīties no naudas zaudēšanas, pērkot Ziemassvētku dāvanas internetā, interesējamies raidījumā Kā labāk dzīvot. Drošības jautājumus atgādina CERT.LV kiberdrošības eksperts Gints Mālkalnietis, programmatūras inženieris Elviss Strazdiņš un sertificēts datu aizsardzības speciālists Deniss Čalovskis. Pirms atgādināt, kadroši gādāt dāvanas, Elviss Strazdiņš skaidro aktuālo telefonkrāpniecības gadījumu. "Zvana telefona operators, saka, ka tūlīt numurs tiks bloķēts telefons. Tālāk jau cilvēkam tiek prasīts personas kods, ja gadījumā krāpnieks to nezina, bet dažreiz krāpnieks zina un nemaz neprasa," stāsta Elviss Strazdiņš. "Krāpnieks noskaidro operatoru, kurš ir šim te upurim, kuram viņš zvana, un tad ievada viņa personas kodu zvana laikā attiecīgā operatora mājaslapā. Attiecīgi šim cilvēkam uz Smart ID atnāk pieprasījums no tā operatora. Cilvēks domā, ka tiešām viņš šobrīd runā ar operatoru. Un ja viņš apstiprina Smart ID pieprasījumu, krāpnieks iekļūst šī cilvēka profilā operatora lapā un tur tālāk jau viņš var nomainīt SIM karti, tātad atslēgt esošo SIM un pieslēgt savu eSIM. Un tajā brīdī pēc kaut kāda laiciņa tiešām šim upurim pazūd sakari telefonā, kas to visu padara super ticamāku.  Bet tā ir tikai tāda mazā sākuma daļa tai visai krāpšanai, jo pēc tam parādās vēl policists, kurš sāk stāstīt kaut kādu bezsakarīgu stāstu par aizdevuma paņemšanu uz viņa vārda, pieslēdzas bankas darbinieks, pieslēdzas vēl arī, iespējams Smart ID, tie scenāriji variē. Bet kāpēc ir tik daudz cilvēku un kāpēc ir tik daudz informācijas, dažādi iesniegumi, vēl kaut kas? Tā ir klasiska sociālās inženierijas taktika, ko pielieto krāpnieki, lai vienkārši uzgrūstu cilvēkam tik daudz informācijas, ka viņš vairs nespēj orientēties tajā visā. Un lai ātrāk tas viss beigtos, viņš vienkārši saka: ņemiet, dariet visu, dod visus savus datus, apstiprini visas pieejas, jo viņš grib ātrāk tikt no tā visa laukā. Bet ar katru jauno informācijas devu, ko viņš atdod krāpniekam, viņš visu situāciju padara vēl sliktāku." Elviss Strazdiņš ir neapmierināts, ka publiski ir iespēja uzzināt, kurš operators ir kuram tālruņa numuram, tāpat krāpnieki var salīdzinoši vienkārši noskaidrot cilvēka personas kodu. Ja cilvēku ir apsēduši krāpnieki, Elvisa Strazdiņa ieteikums ir mainīt tālruņa numuru. Gints Mālkalnietis mudina vienkārši nerunāt. "Viņi piefiksē. Ja jūs esat gatavs sākt runāt un izejat uz kontaktu, viņi atzīmē jūs kā potenciālo upuri un jums zvanīs tikai vairāk. Tāpēc, jo ātrāk jūs metīsiet nost jā, OK, teiksim, Elvis pēta tās shēmas, viņš parakstās uz to. Bet jums kā lietotājam - nē vienkārši pārtrauciet. Jo ātrāk, jo mazāk runāsiet, jo mazāk interesantas jūs būsiet," atzīst Gints Mālkalnietis. Ja tiešām cilvēks uzķēries uz krāpniecisko zvanu un sakari tomēr pazūd, Elviss Strazdiņš iesaka:  jāsazinās ir ar savu tiešo pakalpojumu sniedzēju: ja tas ir izkrāpts "Facebook" profils vai "Instagram", tad sazinieties ar viņu, ja tā ir izkrāpta nauda, sazinieties ar banku, ja tas ir izkrāpts telefons, tad ar operatoru; tad uzreiz uz policiju. Un pēc tam, protams, ziņojiet arī CERT.LV.; ja jums paliek vēl bišķiņ laika, tad atsūtiet sociālajos tīklos Elvisam Strazdiņam.

Tänases saates selgitame veelkord lahti segaseks jäänud Google Pixel telefonide ja Smart-ID teema. Arutame ka seda, miks sel aastal uute iPhone'ide kohta nii vähe kõlakaid on. Samuti räägime Telegrami juhi Pavel Durovi arreteerimise taustal sellest, kas ja kui privaatsed on sõnumiäpid. Uue Pixel 9 valguses võtame luubi alla Google Assistant'i ja Gemini Advanced (keele)võimekuse ja Google'i segadust tekitavad regioonivalikud. Lõpetuseks vastame taas paarile lugejakirjale. Saate teemad: • Uued iPhone'id saabuvad, peagi, aga nende kohta on üllatavalt vähe lekkeid. • Privaatseks peetud sõnumiäpp Telegram ei ole seda tegelikult üldse. • Google Gemini Advanced + Google Assistant + eesti keel = suur segadus • Kuulajakiri: Mida arvata kaubanduskeskuste koridorides pakutavatest Schbot robottolmuimejatest? • Kuulajakiri: Mida pidada silmas toaantenni valimisel? Kui sul on meile küsimusi või tahad jagada oma kogemusi tehnikamaailmas, siis kirjuta meile: digisaade@geenius.ee. Saadet teevad Hans Lõugas, Glen Pilvre ja Meelis Väljamäe. Tunnusmuusika: Glen Pilvre, Paul Oja.

Welkom bij de april-editie van Software Express van Finplex! We duiken in de meest relevante topics binnen de accountancy sector van deze maand. **

Tänases saates arutame ajakirja Digi kaasautori Andres Kostiviga seda, mida pakuvad Apple'i uued iPadid. Kas nüüd peaks ostma M4 protsessoriga hüper-iPadi või siiski M3 protsessoriga MacBooki? Andres proovis viimast ning jagab muljeid. Riigikogu kiitis heaks Smart-ID-ga hääletamise, aga nutitelefonis me siiski niipea hääli anda ei saa. Vastame ka ühele praktilisele kuulajaküsimusele. Saate teemad: • 00:50 Peagi saame valimistel oma hääle kinnitada Smart-ID abil, aga telefonis hääletada veel ei saa • 07:36 Räägime Apple'i skandaalsest reklaamist ja uutest iPadidest • 30:26 Kas 15“ MacBook Air M3 on sülearvutite Püha Graal? • 41:27 Kuulajakiri: Sten küsib, kas Telia koduinternetiga saab kasutada ruuterit, mis ei ole pärit Teliast Kui sul on meile küsimusi või tahad jagada oma kogemusi tehnikamaailmas, siis kirjuta meile: digisaade@geenius.ee. Saadet teevad Hans Lõugas, Glen Pilvre ja Meelis Väljamäe. Külas Andres Kostiv. Tunnusmuusika: Glen Pilvre, Paul Oja.

Episodio 262. Yo también quiero ser Alfredo, bruto y sin talento y ese día es hoy. Muchísimos locos trataron pero necesitas hacer bestialidades como: tener hijos y tener a Chavez. Y tú, que también eres bruto y sin talento, puedes lograr cualquier cosa pero no olvides la historia de la bola y media. ✅ Follow Up Happy palindrome day in the US to those who celebrate Alfredo tiene Smart ID en su iphone. Pero es dumb. Alfredo vs Siri Jorge actualiza el firmware de su Nuki al beta en alemán y sus problemas se resuelven (o al menos eso creía por un momento) Anécdotas de Dual ISPs

Līdzās eParakstam, Smart-ID turpmāk būs kvalificēts elektroniskās identifikācijas līdzeklis. Tomēr šī rīka lietošanas vienkāršība ir radījusi iespēju interneta krāpniekiem nozagt prāvus līdzekļus no Latvijas iedzīvotāju virtuālajiem maciņiem. Par Smart-ID drošu lietošanu saruna raidījumā Kā labāk dzīvot. Skaidro "SK ID Solutions" Latvijas filiāles vadītāja Sanita Meijere un programmētājs, tehnoloģiju entuziasts Elviss Strazdiņš. Klausītājs atsūtījis stāstu par to, ka viņš ievietojis sludinājumu portālā, ka pārdod trauku mazgājamo mašīnu un pircējs pieteicies, solot pārskaitīt maksājumu. Kad tas apstiprināts, krāpnieki bija tikuši klāt kontam. "Klasiska shēma," komentē Elviss Strazdiņš. "Vienīgais, ko es varu ieteikt, ir lasīt tiešām, kas notiek ekrānā. Izstāstīšu shēmu: ieliek cilvēks sludinājumu portālā, viņam uzraksta kāds ļoti ieinteresēts cilvēks. Bieži vien viņus var atšifrēt pēc tā, ka viņš ir pārāk ieinteresēts. Tu vari viņam pat eksperimentālā kārtā uzrakstīt, ka tu pēkšņi pārdomāji un dubulto cenu. Un parasti tie krāpnieki ir tik uzmācīgi, ka viņi pat pieņems dubulto cenu. Nākamais solis –viņi prasa iedot kartes datus, lai it kā pārskaitītu naudu un tad viņi aizsūtīs kurjeru pakaļ precei. Cilvēki iedod kartes datus. Viņi saka: tagad jums vajadzēs apstiprināt to naudas pārskaitījumu it kā jums savā internetbankā, bet patiesībā tā nauda iet pretējā virzienā. Nevis jums pārskaita uz karti, bet jūs pārskaitiet prom. Cilvēks ātrumā ierauga - jā tur cipari ir tādi, kādus viņš nosauc, uzspiež apstiprināt. Īstenībā viņš apstiprina aizskaitīt prom naudu." "Nekad jums uz karti neviens nepārskaitīs naudu. Tāpēc šis jau ir viens no daudziem sarkanajiem karogiem, kas šajā situācijā – nekad nedodiet savus karšu datus kādam," atgādina Elviss Strazdiņš. Vai potenciāli ir kaut kas jāmaina lietotājām, ja SmartID ir kā interneta bankas autentifikācijas līdzeklis, lai to varētu izmantot kā eparakstu? "Ja ir kvalificētā versija, nekas nav jāmaina, ja ir bāzes versija jeb zaļā versija,  aplikācijas fons ir zaļā krāsā, tad ir jāizvēlas iespēja atjaunot līmeni vai pārveidot uz augstāku un jāveic telefonā biometriskā reģistrācija. Tad tiks iegūts līmenis, ar kuru var parakstīt dokumentus. Tas, kas ir bāzes jeb pamata, kas Latvijā ir palicis ļoti maz, tas neļauj parakstīt dokumentus ar kvalificētu elektronisko parakstu un neļauj ieiet citās vietnēs, izņemot internetbanku. Tas ir paredzēts tikai internetbankai," norāda Sanita Meijere. Viņa skaidro, ka pāreja ir ļoti vienkārša, ja ir labs interneta pieslēgums un labs apgaismojums, lai varētu fiksēt biometriskos sejas datus ar tālruņa kameru. Vēl runājot par drošību, Elviss Strazdiņš, atstāstot veikto eksperimentu ar utilizēšanai nodotiem tālruņiem, mudina pirms to izmešanas iztīrīt visus datus. "Tāpēc, cilvēki, pirms jūs utilizēt savas ierīces, iztīriet tās," aicina Elviss Strazdiņš.

Satversmes tiesa atzinusi, ka noteikumi par iebraukšanas maksas Jūrmalā paaugstināšanu ir apturēti nepamatoti. E-adrese un daudzi citi pakalpojumi turpmāk būs pieejami arī ar Smart-ID rīku. Latvijas Nacionālajā bibliotēkā atklāta izstāde bērniem "Vai grāmatai ir knābis?". Paliatīvās aprūpes pakalpojumu sniegšanu pacientu dzīvesvietā cer sākt janvārī. Latvija būs viena no četrām olimpisko spēļu kvalifikācijas turnīra basketbolā rīkotājām. Tā paziņojusi Starptautiskā Basketbola federācija.

Selle nädala saates räägime OnePlusi uuest volditavast telefonist ja GoPro seikluskaamerast. Jagame ka kogemusi Smart ID kasutamisega Apple Watchil ning teeme selgeks, kas Xiaomi üsna odav Wear OS nutikell on ka hea. Lõpetuseks proovime e-teenust, mida te loodetavasti kunagi proovima ei pea. Saate teemad: 01:12 Meelis proovis hea hinnaga Android Wear nutikella Xiaomi Watch 2 Pro 09:51 Oneplus tõi volditavate telefonide turule oodatud konkurentsi 18:51 Kuulaja küsib: kas Xiaomi Smart Band 8 andmeid saab sünkroniseerida Google Fitiga? 15:19 Apple Watch sai Smart ID äpi 21:44 GoPro uus seikluskaamera Hero 12 Black 36:52 teenus nimega avarii.ee Saadet teevad Hans Lõugas, Glen Pilvre ja Meelis Väljamäe

Interneta krāpnieki šogad no Latvijas iedzīvotāju kontiem nozaguši sešus miljonus eiro. Un gads vēl nav beidzies. Par jaunākajām krāpšanas metodēm un kā no tām izvairīties, skaidrojam raidījumā Kā labāk dzīvot. Analizē programmētājs, tehnoloģiju entuziasts Elviss Strazdiņš un "CERT.LV" kiberdrošības eksperts Kārlis Svilāns. Elviss Strazdiņš norāda, ka krāpnieku darbības shēma parasti ir šāda: nozog identitāti, tiekot pie cilvēka Smart ID vai Mobile scan, kas nu kurai bankai. Pēc tam ar šo identitāti jau ņem kredītus vai nomaksas preces. "Ar pliku personas kodu neviens naudu nenozags," norāda Elviss Strazdiņš. Eksperti atgādina neveikt nekādus apstiprinājumus paziņojumiem, kur uzsvērts: nevienam nesakiet šo kodu! "Viņi izmēģinās visu. Ja redzēs, ka cilvēks ir tāds, kas varētu iekrist, viņiem ir smalka analītika, kur viņi skatās cilvēku profilus. Ja pēc vārdiem un tavu zināšanu līmeņa, dzimuma, intelekta līmeņa savelkas kopā, ka tu būtu tas, kurš varētu uzķerties uz šo, mēģinās vienu metodi, otru, trešo, ceturto," bilst Elviss Strazdiņš. "Jābūt vērīgiem un uzmanīgiem ar pilnīgi visiem datiem, ko rakstām internetā. Tā ir mūsu digitālā identitāte. Ar vienu personas kodu daudz neizdarīs, ja ir personas kods, bankas kods, tur var sākt izkrāpt lielas summas. CVV kods nemaz nav nepieciešams, lai krāpnieku varētu veikt maksājumus ar jūsu bankas karti," turpina Kārlis Svilāns. "Tas atšķiras no valsts uz valsti, kā banku kartes var izmantot visādas transakcijās, vai ar kādiem dāvanu kuponiem. Ir vairāki veikali, kas neprasa pilnu kredītkartes informāciju, pietiek ar numuru." "Ja vadāt informāciju krāpnieku lapās, tad uz katru taustiņa spiedienu, katru simbolu, ko ievadāt, visu laiku uz serveri aiziet visi dati, ko ievadījāt. Ja paspējāt ievadīt kartes numuru un neko vairāk, ar to pietiek, lai nozagtu naudu no jūsu kartes. Tāpēc, pat ja nenospiedāt pogu "sūtīt", tie dati tāpat ir nosūtīti uz serveri. Momentā bloķējiet karti, ja atklājat, ka esat tikai ievadījuši kartes datus," mudina Elviss Strazdiņš. "Atnāk  ziņojums par sūtījumu, kam jāveic priekšapmaksa vai muita jāmaksā. Internetā ievada daļu kartes numura un saprot, ka tā ir krāpnieku lapa, ar to pietiek, lai zagtu datus no kartes. Uzreiz jābloķē." Ja parādās paziņojums "šī lapa ir bīstama", to nevajag ignorēt.  "Piemēram, ieejat "Swedbank", pēkšņi parādās paziņojums "šī lapa ir bīstama", visticamāk, tam ir iemesls," norāda Elviss Strazdiņš. "Ja ieejat "amazon" un ir  saglabāti karšu dati pārlūkā, un ignorējat paziņojumu par bīstamību, kad veiksiet pirkumu, automātiski ievadīsies karšu dati un tie aizies krāpniekiem."

The Spatial Web is Coming, Part 2 #futureofai #artificialintelligence by Denise Holt At the forefront of this transition to the Spatial Web is the convergence of new Smart Technology stacks merging AR, VR, AI, IOT, and Distributed Ledger innovation, working together as part of a universal network of interconnected people, places & things, both real & virtual. Think of the Spatial Web as a blending of virtual and physical worlds using cognitive and distributed technologies. Undeniably, there are specific Smart Technologies that will be crucial to the architecture of this networked Web 3.0 experience. So, what are Smart Technologies? Smart Technologies integrate Augmented Reality, Virtual Reality, Artificial Intelligence, Internet of Things, and Distributed Ledger Technologies into these key verticals: Smart Spaces Smart Cities, Smart Factories, Smart Buildings, Smart Homes Trillions of IOT sensors are expected to come online in the next decade, providing opportunities for new technologies to create programmable spaces in defined locations, both real and virtual, blending real world and digital interaction for the complete Metaverse experience. Smart Assets NFTs, Property, Avatars, Art, Merchandise A Smart Asset is any physical or digital object that is registered on a Distributed Ledger securing proof of its unique existence, ownership & location. Programmable conditions in the form of Smart Contracts can automatically determine & execute the transfer, sale, trade and use across locations, users, games, apps and real/virtual worlds. Smart Contracts Programmable, automated, self-executing & immutable code recorded onto Distributed Ledger Blockchains, securing transactions & agreements by replacing static documents and the need for third party mediation. Smart Accounts A single user account that can be used across any Web 3.0 application that manages, stores & authenticates a User's Decentralized Identity, Asset Inventory, Wallets, and User Transaction, Payment & Location History. Provides private & secure transactions and interactions across Spaces and between Users. Smart IDs Proof of Identity is the first step of security in any transaction. Utilizing decentralized identifiers, every user, space or asset can be uniquely identified as authentic. Smart IDs prevent fraud as they provide for proof of origin, proof of identity, proof of ownership, and data sovereignty by enabling users to define and control access to the complete contents of their digital profile at any time. According to Dan Mapes of VERSES, “Smart ID on the Spatial Web includes SSI — Self Sovereign Identity — which means You Own Your Own Data — and can choose to sell it yourself if you want to. This also enables Zero Knowledge Proofs — which gives the user total control over what they choose to share and with whom and for how long. You might choose to share part of your medical record with a doctor but that record disappears after 10 days or 30 days — whatever you decided.” Smart Payments Programmable transactions using digital wallets and crypto currencies, to authenticate, automate and execute payments for any exchange of value between Users and Assets in any real or virtual Space. These Smart Technologies along with humans, machines, content, data, assets, locations, buildings, factories, workflows, imagination, and the context of real-time interaction across every one of them, THIS is the Web 3.0 of the future. Special thanks to Dan Mapes , President and Co-Founder, VERSES Technologies, and Director of The Spatial Web Foundation. ++ This is Part 2 of a four part series titled, “The Spatial Web is Coming… Is Web 3.0 Ready?” Listen to Part 3 to find out how Smart Technologies translate into the Spatial Web. Or read more on our blog, SpatialWebAI #futureofai #artificialintelligence #spatialweb #intelligentagents #aitools

Tänases Digisaates räägime kahest trendist, mis meid ümbritsevat maailma kujundavad: esiteks hakkab tehismõistus ChatGPT varsti päris roboteid juhtima ning teiseks soetavad inimesed endale muudkui kuumaõhufritüüre. Mis toimub? Saate teemad: Miks ei saa viimase poole aasta jooksul välja antud mobiil-ID-ga luua Smart-ID kontot? Eestis on nüüd kolm lonkavat digitaalset identiteeti varasema kolme toimiva asemel Microsoft mängib võimalustega panna ChatGPT jutumootor päris roboteid juhtima ning see on lihtsam kui oleks võinud arvata. Kas ka hirmsam? Barcelonas algab täna Mobile World Congress mess, milliseid uudiseid me sealt ootame? Miks ühe saatejuhi teler teda juba mitu korda keset ööd üles on ajanud Glen testis kuumaõhufritüüre ja me saame nüüd arutada, kas selline asi on tegelikult ka vajalik Saatejuhid Hans Lõugas, Henrik Roonemaa, Glen Pilvre, Meelis Väljamäe. Tunnusmuusika Paul Oja. Digisaate, tulevikulahendused ja 5G toob sinuni Telia.

As an introduction, could you broadly tell us about your path to marketing and brand management?My path to marketing began in school, because that's the moment when you realize you're good at a lot of things, but you don't know which path to take. You realize that marketing is just a small chunk of something. You have languages, finances, geography, understanding of people. It began during school with the “not knowing” of where to go next. This state of not knowing led me to studying finances, which is quite an interesting direction. I got my Bachelor's degree at “BA School of Business and Finance”. Then the path led me to agencies. I started as a project manager. Initially it was an event agency, I organized various events for clients, had various experiences with marketing and sponsorships. From project managing I advanced to project directing. I was entrusted with managing an agency within the McCann Group. I managed the whole agency. It was an event, experience marketing agency. Shortly before the crisis I was approached by Tele2. I was quite excited at that moment, since I've found telecommunications to be really interesting. Innovations and technologies have always been close to my heart. I was one of those people who used an illegally unlocked iPhone, when they still weren't available in Latvia. I've always enjoyed trying new technologies. At Tele2, my path began as a value-added services manager. I was the head of sponsorship department who's responsible for all brands, business, Zelta Zivtiņa, Tele2, everything that's incoming, our sponsorship strategy, how we show up on television, Zelta Talanti, ZZ Čempionāts, event as a whole, sponsorship of Positivus, it was all my responsibility. If we look at brands of drinks sponsoring events, they could easily sell their drinks at these events and earn back their money. My job was to create content, which was quite challenging back when all our phones still had buttons. To create content which you then try to sell, like incoming call melodies or pictures, was challenging at the beginning. I grew out of this position quite organically. The market changed, there was a crisis, and sponsorships took a downward turn globally. When that happened, I took on other experience marketing activities not related to sponsorships, for example, opening of new Tele2 stores. Back then Tele2 was going through a global relaunch, therefore it had to be relaunched in Latvia as well. I had the joy and honour to be a part of the team implementing this and to work with global agencies, and experience the whole brand creation stage from the very beginning. Then I had an offer to take over the brand of Zelta Zivtiņa. At first it meant campaigns, we still worked with the concept of doing youth and friendship type of ads. Then the telecommunication market changed, the essence of the product changed. Until then services were based on minutes, but then everything went limitless. I had to launch a new Zelta Zivtiņa, but it wasn't just the visual identity. It was a commercial launch, which included a complete change of the product portfolio, from incoming call bonuses and tariffs based on minutes to fixed price and limitless use. I had the joy to create the first limitless tariff plan in the prepayment market, which was a first in Europe. Back then no prepayment plan offered limitless calls, and that was an interesting turn of events. Due to that, we realized we had to change the story, the creative concept, brand's idea, brand's narrative and brand's visual identity, and that was a significant process, since you're aware you're working with a brand that has the biggest client base in Latvia. It was very challenging. I vividly remember sitting in the call centre and calling people who were still using ancient, unfavourable tariffs and offering a new one, because it was essential to hear out the client in order to create something better. Time went on, the Tele2 period was quite long, about 10 years. Then I had an offer to join a start-up called Sonarworks. I joined them in two thousand and…, It's about five years ago. At Sonarworks, I'm responsible for the whole product and company brand family, for Sound ID and Sound ID Reference. These last two are the fruits of our latest relaunch.So you switched from a large, international company, which has a huge audience in Latvia, to a start-up that has a very niche audience?Yes, but it's about scope. I basically worked with the largest client base in Latvia, but I switched to a company that has an ambition to take over the whole world. It means there's a completely different story. I left a company that's very much guided by marketing and sales, but I joined a product-guided company. That's completely different story and something new and challenging for me. To be a part of the product creation process. Product marketing has quite the significance, which I previously wasn't that much involved with. It was all about the brand, the brand being beloved, having a client base. You offer them the best, you talk about tariffs, sales campaigns. Here it's the opposite. You talk through a different prism. That's what attracted me the most. Secondly, you have the opportunity to create something and do something meaningful, and make the name of Latvia be heard abroad, and be present when someone else is trying to achieve that, while providing support with your knowledge, experience both in an agency and on the client's side.What are the most significant changes you've experienced during these five years at Sonarworks, which is a niche company that works with sound engineers worldwide? It's a niche, but you're reaching it globally from here, in Riga. What are the things you do here, that you wouldn't be doing in a large, global company?Targeting is very important for us. When you're entering a global market, it's essential to know who you're approaching, what you want to achieve and what is your audience. Your strategy can't be to aim a cannon at sparrows. It doesn't work. Firstly, you don't have the money for it, you can't afford it. You pay a lot of attention to how you spend your money; you plan very carefully. If you do spend money on something, you want to show the best possible quality for it. When it comes to a large company, you can create a video, polish it to perfection, you have time to prepare for it. In our case, we create a launch video in two weeks. We just don't have the option to polish a packshot for six months. The whole cycle is different. The essence of a start-up is that if you're releasing something that's finished, then it's too late. You're better of releasing it gradually. You release a minimum viable product (MVP) version, and you test it, you improve something, you see whether the message does its job. You release two landing pages and see which one has a better traffic. It's about so many experiments, using growth hacking methods. You grow though many small details, since you don't know what works. At the same time, you have a huge ambition, and your goal is set quite high, so that you don't lose out on some opportunities along the way in case your goal was smaller. Your goal is as high as possible, so that you attempt everything at your power to achieve it. Those are the biggest differences. Also having a quick response. Another significant difference in a start-up that involves a heavy, difficult technology, like audio industry, which doesn't have the most comprehensive terminology, technology, white papers, basically it involves a lot of heavy information. The process and on-boarding itself is very hard. I still remember myself as I joined this team. You're excited, you want to do something, but you don't fully understand the product. It takes a while until you comprehend it yourself, since you as a brand marketing expert have to know what you're selling, you have to feel confident about it. I still visit our product developers at R&D and don't understand half of what they're saying. Our company is constantly in a phase where we research new concepts, new data. During this process, we patent them, since when they've ben researched and they make sense, they can be launched and evolved further. That makes any on-boarding extremely hard. The fact that we keep a lot of things in-house and we can't outsource them also makes a difference.For you as a marketing and branding person, how important is it to be on top of the whole product, so that you're able to tell about it to others?Extremely. When I first joined the team, it was very important to me. We have a great on-boarding procedure for new people joining the team. We try out the product ourselves, we have a studio demo. We have two business lines. One for creators of music – musicians, studio engineers, recording studio staff. Real creators of music and sound, because it's not only music, it's also movie soundtracks, games which have a huge audience and where sound is extremely important. The second part is the listeners. So we have these two blocks. When I joined, the company was already steadily recognized in the professional industry among creators of music, and we attempted to provide this same technology, which is an application that removes sound colouring from speakers and headphones. This technology removes such colouring as bass or other colouring arising from the specific room. It removes it and adapts it to the so called studio reference. And we then deliver this clean sound. Let's say an engineer working in Los Angeles wants to hand over his work to the second engineer working in New York, but the room, equipment, headphones and speakers over there are completely different, yet he can be sure the sound will the same, without any colouring created by the room or different headphones. We know that different devices create different sound. If use Beats headphones, they will have bass. It won't be a clean sound. When we realized that we have a unique technology, we decided that we can deliver this clean studio sound to the listener as well. We did it very successfully; people liked this idea and this product. Upon providing this consumer product to more and more people, we gained an important insight, namely, that every person has their own taste. There is no single approach to sound that's liked by everybody. Maybe I do like the bass, or my hearing is slightly impaired on the right side. There are these personal factors. The device you're using, the sound transmission, what streaming platform you're using, since they tend to compress their files and they're not always with high definition. It's your device, your hearing, your preferences. It's a multi-level optimization of sound, which actually is quite complex.  That's why the initial on-boarding is so important, so you understand it all. You have to hear and experience this product, in order to believe it. It's hard to explain. Oh, you have an hour? Let me tell you about our three-level sound optimization. If you only have five minutes, then have a listen of this. That's the difference. Back when I started working, there was this cool stage, when had these demos, we were invited to the studio to listen to the clean sound, and that really showed what the software is capable of, how it can fix the hardware, which isn't particularly flexible and easy to fix. When you have a listen and experience it, that's when you believe it.What is it like to sell to the world this clean sound? As you said, it's hard to explain and must be actually heard first. But you have to communicate it to the whole world from Riga. And you have to sell the clarity itself, instead of some effect.The studio people already know this, they know their graphs, they know how these curves work. What happens in studio? A song is recorded, these “golden ears” as they are called in the industry polish the song. The next step before they deliver it to any labels or Spotify is to listen to this sound on various devices, for example, Apple EarPods, Beats headphones, the most basic radio. You can't affect the middle stage, at least it wasn't possible until now. And our technology assists in this stage. If I as a listener pick up some headphones, I have no idea what their curve is and what they sound like. I know that our technology will, first, equalize the sound to the studio level and remove the manufacturer's colouring as we call it, and then apply my preference, the exact number of bass that I like, adjust the sound to my hearing according to the test done within few minutes, since I might hear better with the left ear and have trouble hearing high frequencies with my right ear. It will take the clear base, and add the unique personalization on top.You as a brand person have to know all the technical aspects to such extent that you're able to tell about them to someone else. You just can't do without it. While working with designers there as this feedback, where you felt confident in the design side of things and could provide valuable feedback in the process of working with designers. And you have to be on top of your direct task, which is branding and marketing, you have to have a good knowledge of the technical side and the terminology used by designers. We can draw parallels with what you said about being interested in and being good at several things at the same time.And not being able to choose.And this is the position, where you can draw from all of these areas. When I talked with colleagues, they said good things about the way you communicated within the design process. That you're knowledgeable in the specifics of design and are able to provide valuable feedback, without stepping on the designer's toes. What are the communication principles that you've learned during all these years working with the creatives that allows designers to feel good about this collaboration?As a brand manager, you've already been given free rein. For example, if you're creating a new brand identity, your task is to create something conceptual, a frame that still allows others to express their creativity. You can't define absolutely everything. If you define every single detail, you'll end up with a brand book on 400 slides. It's been done before, but I prefer providing a clear, high-quality toolbox that one can work with and then just trust the person. You have to give a clear briefing, it's very important. Over the years you learn to define your specific wants, your mood board and the direction. What helps me in the process is providing a debrief in the initial stage and a starting direction, namely, being present at the very beginning with the aim to talk things through, and the just letting the creative process take place without interfering, to just trust. I'm not a designer and I can't provide assistance. There's a point when you have to allow the designer to do his job. What you can do on your side is research, providing information about the audience, global trends and the product, provide a toolbox and give them free rein.You mentioned the term “brief”. Could you name some basic principles of a good brief? What should a good brief look like in order for it to work efficiently?I've created various briefs, starting from a one-pager to a 400-slide presentation with plenty of visual samples. I prefer briefs with a lot of aids, that's my practice. I give an assignment, provide background, tell about our biggest challenges within the specific assignment. There's always a timeline. Then there's an additional block of aids. I always have an urge to link something that's already done, like a brand strategy deck. Provide things that help the creative process to reach a deeper level of things. Provide it as additional information in the end instead of putting it into the brief. Then there's a debrief session, where we establish in few sentences whether we have understood each other. The next step is the direction and first concepts. It depends on the project. Whether it's a rebranding project, or material for a specific campaign, maybe it's packaging or a project of other sorts. It differs. It could also be a video. I enjoy the so-called checking-in. We make calls, we check whether we're on the same page and move forward, invest more time. I don't expect that the agency will come up with everything at once. As I said, the product is quite complex, it's also not a product that everyone needs. It's a “nice to have” product. You have to create the need yourself. It's not easy, therefore I try to help as much as I can, but I also know when to step back. There have been times when I've said “make my logo bigger”, but I try not to be like that.How do you see the tasks of a company's brand manager? What are your responsibilities? Where are you aiming to take the brand in the long-term? Of course, you manage all kinds of day-to-day activities, but if you look a few years in in the future, what are you trying to achieve as a brand manager? Brand is a tool that supports the product. At the moment, one thing that's very important for me and the brand is to maintain simplicity in everything we do, since our product is so heavy on technology. The creator's side, the terminology and the white papers I mentioned, it involves heavy technological information. Even the product itself is heavy. Even the technology for listeners involves a three-level sound optimization. In essence it's a smart equalizer. Audio lovers used to turn the knobs, but now you can do it with an app. You have an AB test, which helps you find your sound preference. Then you enter a silent room and test your hearing. My goal is to make it as simple as “click, click, boom”. Let's take that same studio engineer, he has to measure the room he's working in, so that he can calibrate his speakers. We're thinking that the measurements should be taken in the process, while you're just starting to use the software. It's important to show the measuring process as very simple. In the sense that you have a technologically heavy product, but you communicate it as something intuitive and easy, as something simple, even though it's really, really hard work. We have created 3D elements, you even helped us with that. We have created video instructions, showing everything step by step. Then we test it out in a group, get the first feedback. It's quite an iterative process. You just make corrections again and again. On the brand's side, I want everything to be clean and simple, even the app's interface. If there's a text, maybe we can do without it. We try to show some parts of the on-boarding and explain in the beginning what this app is about. We're aware that a lot of people skit that part, but we try to keep it short and sweet, so you have some understanding once you go through it. It's like training in a way. How simply can you describe everything on the website? You could publish the whole white paper on there, but is that necessary? It's not easy to just pull out the essence of it all. Simplicity is the most challenging part in this position. If we talk about long-term ambitions, as cheese as it might sound, it would be Apple and Macintosh products, because they are so complex, yet the user interface's design is so simple. So that's something to aim for.How do you find the balance between daily tasks, like social networks and newsletters, and the long-term goals of the brand, when you're responsible for both of these things? Do you have any annual goals or sprints?We use the OKR planning method, so we have quarterly plans, and then, based on these plans, we plan our tactical action. Based on the Agile principle, we have two-week sprints. You divide your quarterly goal accordingly in your Jira board and complete the tasks. At the end of every two-week period, we have a team retrospective, where we each share or progress. Then together we make a plan for the next sprint. During these Monday planning sessions, we get a global idea about what priorities should we focus on. Once you're in the market with your technology and you depend on your partner, it also brings a lot of uncertainties in regards to launches and other projects. Something gets delayed, something gets moved. We have weekly and bi-weekly team cross-alignments and planning sessions, where we figure out whether something is still urgent. Whether we launch this partnership announcement this time or we postpone it again, because there's a delay. There's a product, you make a new release. The new release has a bug in one of the operating systems, so you have to fix it again. Something gets pushed forward. You can't make a solid five-year plan and go for it. That's why we divide it by year and quarter. You have the option to adjust something within the quarterly period and then the two-week period. We look back at the sprint, plan the next one. When the quarter ends, we look back at the quarter. We check whether the next quarter's plans still align with the previous one. Then there's the year, the end of the year. Of course, there is a bigger five-year goal that we would like to achieve, but we still stick with these stages.What I find cool about SoundID is that you're a local company from Riga, but you work with sound engineers all over the world. How do you catch up with the global rhythm? How do you sense what your audience is feeling, thinking and doing right now all over the world, while you're here?We do a lot of monitoring of what is happening out there, the current trends. We also have a considerable client base that provides us with feedback.Does that mean questionnaires, newsletters?A bit of everything. We also have a review site. Consumer product mostly gets reviewed in the App Store or Google Play, but the pro product gets feedback on a special site where all reviews are gathered. You're able to respond quickly, if you see several people troubleshooting something. People post a lot on social media. We have a support centre in our website, where you can submit a ticket with your problem, which then gets solved. In that sense you can hear all these things. Our clients write us, they share information. We have a nice partnership with several influencers.Influencer marketing is still effective?It is. In our industry, word of mouth and PR is quite effective. These are things we can do. We can't afford to do a brand awareness campaign in America. That's extremely expensive. And do we even need that? In the professional world it's a very niche audience which you can find elsewhere, but we're not yet ready for the consumer audience. Our brand will flourish only once we have partners. We can't do it alone, because we require integrations in the partner's products. It can mean various verticals like headphone manufacturers, telephone ecosystems, cars or speakers. We can achieve that only once we're joined by Netflix, Apple TV or Bose headphone manufacturer or Apple, because we can't manage that alone. We're having negotiations, and I can't name any names to make this conversation more impressive, but I can say that we've been heard and the information known to us really warms our heart. We're happy the process is moving forward. And the process is long. Often enough, if you want to integrate your technology in a car, it can sometimes take even five years. From the moment you begin negotiations until the end of the production process. It involves numerous chains of logistics, like the chipset manufacturer, other parts. Consequently, it turns into a really, really long process. With an app, you can reach somebody quickly, but in this case, you need a partner.How can you make yourself be heard by the top brands you mentioned? You have to write to them, make them hear you and respond to you, then integrate your product.What are they all interested in? They're interested in data. We're a data and research company according to our DNA. We have a large amount of data, we've done extensive research. I'm talking about personalization. We've done about 3 million AB tests. On Google Play, we have more than half a million app downloads. During all this period, we've measured about 67 thousand speaker sets in studios. These are just some examples I'm mentioning. We've also tested 5000 different headphones. These numbers are large. First of all, we see that we can offer them data. Secondly, we have a push and pull marketing strategy as we call it. The idea is to build a relationship and learn from the end listeners, so you can provide this information to your business-to-business partner. What are they interested in? Whether someone even needs it. We build a relationship with the end listener, so we can show our partner that the listener wants the product and considers it to be something good. As I mentioned before, this isn't a must-have product. You have to create the interest, make it necessary. The client wants it to be “click, click, boom”. He won't buy our product in its current set-up, won't even use it for free, because the path to get there is too long. We have now polished the android app, which now allows you to hear a playback. To have a full experience that allows you to use your iPhone with any kind of headphones is not doable unless there is a small button on the Spotify or Apple TV interface. It's like a cat and mouse game. You have to interact with the end audience, you need app downloads. You have to learn to communicate, because does anybody understand what you're saying, when you call it a “personalized sound”? Or do you call it “improving your sound”? Maybe “your perfect sound”? We're learning about the messaging. We're learning how to improve the user experience in the app, because it itself will be integrated. That's what we do as our homework. At the same time, we're gathering an extensive amount of data and information about what people like or don't like, what are the most popular preferences. What curves are popular, maybe smiley faces. We have that information and that's what we can offer to them, because they need data and we have that. You're able to approach them in that sense. You juggle with several things. You create directly targeted campaigns for one person on LinkedIn, however LinkedIn doesn't yet allow targeting one person, but you can target location. If you know where the headquarters of a specific company are located, you buy that one column. We've come up with all sorts of ideas. The idea is to implement a very specific targeting. When we go to expositions, we can't afford to just set up a stand. If there's a month left before the exposition and you haven't booked ten important conversations, you just don't go and don't waste your time. You prepare for something else. It involves a lot of micro-managing. Sometimes it feels like you're make these class A visuals so that, when you do get that big partner, you're already for it. There's a pile of copy versions you can use, there are visual examples. It's something new even for them. It's a new segment for the music audio industry. Until now, one block was for sound enhancement companies that just improve the sound. There was no algorithm or level optimization, just some companies saying they have the best sound. Personalized sound is a completely new concept. We're attempting to create a revolution in the industry. When we started the rebranding process, we realized that this is the moment when various popular additional services are appearing on the market, like BankID, Apply Pay, Smart-ID. We realized that we too can offer something like that, but in the way of sound, regardless of where you're going and what you're listening to.Let's image you had to join a start-up or a brand at an earlier stage, where you had even more limited resources, time and budget. Internet allows you to reach any person all over the world, and there are various channels of communication, like TikTok, Instagram, your website etc. How to not get lost in all that? Where would you begin, how much and how often? What is the most efficient way to approach your audience at the beginning of the road?You have to understand what exactly is your audience? It's very important and something a lot of people forget. They don't know who their client is and what is this need of theirs that they're trying to resolve. There's always a need that gets resolved with a product. In the beginning, you basically just fumble about. I can share what I've been told about the early stages of Sonarworks. Back when Sonarworks didn't even have a product, the cofounders figured out that they should mostly focus on their English-speaking audience, since you don't have the money to simultaneously communicate with Asia and other places, where you have to consider other languages and cultural peculiarities, and you have to communicate obvious things in a completely different manner than you're used to. Instead, you focus on the narrowest client base. In their case, they went where the client is at. It's obvious that the epicentre of music recording industry is Los Angeles. It's not Riga, unfortunately. Even in the scale of Europe. They started looking for contacts and travelled around. You have to test out the concept and the technology to see if somebody even needs it, if it works. They went to the USA with a primitive demo set-up. Through Facebook friends they found their first leads from the music industry who listened to them. They talked among them, mentioned some other engineer they knew, who also should listen to it. From one apartment to a garage to a studio. In the beginning, you just listen to what your client has to say and what he actually needs, what's their struggle. You get the proof of concept that, yes, it indeed is a problem, instead of just imagining that it is a problem, when no one out there actually needs your product and it solves nothing. Many suffer a disappointment, because they didn't do their first homework. This could be the take-away from that.Let's talk a bit about rebranding. You have had various experiences with rebranding. What's the decisive moment when a company should consider rebranding, fine-tuning or upgrading? When you know you should make some changes and improvements, what questions should you ask yourself to understand what you actually need?Rebranding usually is the answer when you hit a dead end. You realize that this no longer works. Or the media world switches from television to digital environment. Those are the moments when you realize that your current identity has become outdated and that you have to change something. Or you might have a completely new product for a new audience, therefore you require a new, fresh face. The reasons vary. You just get the process going. In none of these stages have I expected that an agency would serve everything on a platter and ready to go. You're basically looking for a partner who will be by your side during this. You can't do it alone. Whether it's a corporation or a sales-oriented company or a product-driven company, it's a collaboration. It's not like you can write a brief, drop it off and forget about it. It involves very intense work. When we were going through the relaunch of Zelta Zivtiņa and I was responsible for everything from A to Z, I realized that the year was ex  tremely intense. You monitor the data, you see some readings going down. Why are they going down? You look for the problem and do a deep analysis. It's not about creative pictures and choosing what looks the prettiest and trendiest. It involves plenty of analytics and data. It's about strategy of whether to take the other path or no. It means an in-depth study of your competitors and territories. Discovering which areas are already taken. Checking whether an opportunity also represents a need. It's quite a long process. If talk about the launch of SoundID, the initial insight for why we even did that, when we had the True-Fi product for our listeners. Why should we create SoundID? We realized that the studio sound we offer to engineers and then also to listeners represents a miniscule niche part of the audience, since this sound is popular among geeky audiophiles, but not all of them. Part of them still want that “click, click, boom” feeling without the need to adjust their equalizer. We realized that, if we want to go global and set a new standard among the audience, we have to go further. We have to approach the listener of music, and that market is huge. And it goes past the listeners, there's also the gaming world, movies. The market is really huge. The first insight from our data was that one sound does not fit all. Then we realized that everyone has their own taste, everyone has both different devices and hearing ability. We possess a technology that's able to align all that. We checked out what's going on in the market. We saw that specific components are already taken. Some start-ups are already working on hearing correction. There are companies in the market working on sound enhancement. Then we realized that we don't actually fit in any of these categories, we're a completely new category. We combine sound levels, creating a unique sound profile. The industry is aiming to provide more effortless services to people. There also are these ecosystems of several devices that you like. You shouldn't have to make adjustments every time you get home, get in the car or put on your headphones. You should be able to do one test that establishes your personal sound, your curve, which then follows you everywhere. At that moment we realized that, if we want to reach this audience, which is a wide range of music listeners, we can't just show them curves. Who's able to read curves? That won't do. We knew we had to think outside the box a bit. We then sat down with the agency after doing our own homework. We had data and evidence from several studies, indicating that people do make different choices. We approached the research part really carefully, we studied the competitors, the market. We realized that we want to deliver this complex concept of three-level sound optimization, but do it lightly. A two-minute A/B test, which then gives you your profile. We decided to not show any curves, but to focus on personalization. During this process we came up with a unique pattern, which is unique to everybody. There are no two identical profiles. They are unique, based on the information that your profile provides about you, based on your hearing ability, your personal preferences and your device.What you are telling me is very interesting from the technical viewpoint, but why was it important at that moment to change and improve the brand's visual language?The most important aspect in that whole stage was that you realize you want to reach vast masses of people, but you can't do it alone. You will most likely have to team up with class A companies. That's when you realize that your current identity won't be able to follow that. We had to realize that we most likely could become “Powered by” or “SoundID technology”. We primarily decided that we won't apply white label strategy, because we want to take the most challenging route, which was one taken by Dolby, Intel and Gore-Tex, namely, technologies that don't live by themselves, but are integrated in another body like a computer or a Columbia jacket. You've chosen the strategy of ingredient marketing or ingredient product. You're incorporated as a technology, but, as I mentioned, it's really hard, because you have to juggle with both sides. You have to be recognizable in the consumer audience and also have to get some partners. We realized that the brand has to be universally scalable. Even when it comes to such detail as an icon, it has to be able to take up a 16-pixel spot in the corner of the desktop. It has to be simple, also descriptive, meaning, it describes what it is. You could've used “clang” or “squash”, just a symbol of sound. It also integrates beautifully with partners. The hardest part, when creating a brand, was to simultaneously consider how you will look like in an Android phone or on a poster, when an A-list celebrity's newest album is launched. How will you look next to something else? We're not in a place where we could launch a worldwide brand recognition campaign. If we do get there, it will hopefully be as the sound under some popular streaming service just like Dolby managed to do that. Meaning, sound provided by SoundID. If we're allowed and given the chance to create a SoundID poster, then it would say below that it's only available for Netflix clients. You realize you have to take two routes. We do a lot of the respective tasks and learn, and go to the partners with our homework already done. We play with visuals, so we're also able to show it to them. This is a completely new technology for them too, so it's important to demonstrate how to show it, how to talk about it, how to visualize it. Our goal was to create a brand that's not too aggressive on its own, like red and whatnot. To enable it to cohabitate with other brands worldwide. One task was the name, the second was the visual look. While doing our homework, we took Spotify's latest advert and inserted our logo to see how they look together. Or we wrote a press release that we in collaboration with Adele and Apple TV are releasing an album, by providing music that the artist has always wished you could hear, using your own preferences. You play around with visuals and possible names, since the product naming architecture is quite complex. You have to complete many small tasks. During the process, we went through several various versions. We had quite the exercise for about half a year before we came up with our final version.It's important to note, that rebranding isn't just about creating a pretty presentation or to change the logo on your homepage. The most important part is the implementation.For those who will attempt to take over the market of China and the USA, even such nuance as the name pays a big role. I still remember how hard it was. Not to mention domains and such. For example, if you want to provide your technology to some big Chinese company or device manufacturer, they focus a lot on the fact whether you have a trademark symbol. You have to register the brand and the symbol. We had created a wonderful logo, we all loved it and wanted to move forward with it. There are various tools that help you check whether the logo is not already in use in the territories you wish to enter. That symbol was used by some medicine in China. It was identical. It was a sharp S symbol, created from geometrical shapes. You know you'll never get a trademark over there because it's a “copy+paste” of something already available in their market. That really prolonged the process. One thing is to think of something, but then you realize it doesn't work in the specific market. From our partners in China, we know how important it is for them to have the “TM” next to a logo. For us it's not so popular, but in their market having a trademark is the way to go. It's all serious. That road wasn't easy. At that moment you realize you've already gotten attached to that logo, it's dear to your heart, you've visualized various versions, but that you have no choice but to look for something new. And you start everything from ground up. Today everyone wants their logo to be iconic, for it to be noticeable and memorable. Once you set the limit of 16 pixels, you know you don't have that many choices. Your options to create something unique that will be scalable to such small size are limited. It was extremely challenging. One might think, oh, it's just a name and a logo. In reality, we had an Excel file with 400 potential names. You like one name, but you can't get the domain, and then there's a problem with the logo. There are no experts in Latvia who could help you. My colleague helped with the legal part, by calling a Swiss company that helped verify whether this can actually be checked. The road of creating a global consumer product is not that easy. There are patents, technologies, trademark, you go by the book.There's also the creative aspect.Of course, there's the creative part too. We don't want Anttila catalogue type of models, we have people with personalities. We don't have the money to do fancy photo sessions, but then you look at stock photos and get the stock feeling, which you don't want either. I think we've done well visually with the given toolbox. It warms my heart to see it blossoming. And I call the visual creators about how excited I am about the photoshoot they did, and you can see that they like the way we work with them. From time to time in the design process you get the urge to push for something more stylish, but then again you have to maintain the boundary of what you have created. You have to give it the chance to live through its cycle, instead of trying to change it in the process and improvise from scratch. I'm a bit like a brand guardian. When you've lived through the creation of the brand and an agency or a freelancer, you're working with suggests changing something, you realize that, no, the basis is already there. You have many options, where to improvise. You've been given a sandbox, you can do whatever you want, but many do want to step out of the given boundaries.Maintain consistency really is a big task. You mentioned the brand identity toolbox that you receive once the rebranding is complete, and then you implement it in your daily life. What should a good brand identity toolbox contain that would allow it to be implemented successfully?There are the basic elements. Your logo or icon, basic things like colours, typography, logo, icon. I always look for the fifth element as I call it. Something that makes you unique. In our case it's the pattern, which communicates the curve in a different manner and provides character. But you have to respect the boundary. We created a pattern that everyone really liked, but then we started communicating it and things started to drift. The pattern, this unique element was being overused. It showed up on forms, on Excel sheets or next to every picture. That's when you realize it's too much. If it's the fifth element to your brand, it's face, then you should only use it for things it was designed for. If it's designed to represent sound personalization, then you should use it only when discussing it. The visual complements the copy and the other way around. If it gets worn out, it will start to feel as a wallpaper, a decoration. It's important to not overwork the identity.That's a very good point. To not overwork the identity.I'm very pleased that we've been noticed in the industry, our visual identity has been noticed. We've heard good words about our packaging, website and visual identity not only from representatives of the industry, but also from media, writing a release about our product and devoting a whole paragraph to our top-notch visual identity. That really warms my heart.It's a sound-driven, technical product, but the visual part is also significant.Of course, just like everywhere else.Great. Thank you.

Home Affairs says its back office in Pretoria has been hit by a power failure, which has affected some services including applications for Smart ID cards and passports at branches countrywide.

Изменение климата: причины и следсвтия. Беседа с климатологом, проф. Арунасом Букантисом.Новая инициатива неправительственной, благотворительной организации "Maisto bankas" и Министерства сельского хозяйства.У пользователей мобильного приложения Smart-ID появятся новые возможности.Ведущая передачи Ольга Угрюмова

Morgenkaffen med Finansavisen er en daglig oppdatering om toppsakene i Finansavisen fra klokken 05.00. De viktigste nyhetene på to minutter, presentert av Henning Christensen og Torgeir Kveim Sti. See acast.com/privacy for privacy and opt-out information.

ELPOIT #369 -  Om Shownotes ser konstiga ut (exempelvis om alla länkar saknas. Det ska finnas MASSOR med länkar) så finns de på webben här också: https://www.enlitenpoddomit.se    Avsnitt 369 spelades in den 31 maj och därför så handlar dagens avsnitt om: INTRO: - Alla har haft en vecka... David har snörvlat och hostat, och hjälpt sonen med nya lurar och pysslat med ljud. Björn har varit på 50års fest, jobbat fast inte så mycket. Skitkonstigt med massa lediga dagar för barn och annat. Hade SKITSVÅRT att veta vilken dag det var. Johan har sprungit skitlångt, och i backar, åsså på innebandyavslutning, och varit i Köpenhamn och föreläst. FEEDBACK AND BACKLOG: - Lurar till barn   https://www.elgiganten.se/product/tv-ljud-smart-hem/horlurar-tillbehor/horlurar/urbanista-lisbon-true-wireless-in-ear-horlurar-vanilla-cream/365430  - Detta måste ju också vara förbjudet (enligt förra veckans diskussion):   https://www.washingtonpost.com/technology/2022/05/26/shooters-social-media/  ALLMÄNT NYTT - Exaflop-gränsen nådd   https://top500.org/news/ornls-frontier-first-to-break-the-exaflop-ceiling/   - National bank hit by ransomware trolls hackers with dick pics    https://www.bleepingcomputer.com/news/security/national-bank-hit-by-ransomware-trolls-hackers-with-dick-pics/   - Och en annan hackergrupop kräver att man utför "an act of kindness" för att få tillbaka sin data   https://www.tripwire.com/state-of-security/security-data-protection/ransomware-demands-acts-of-kindness-to-get-your-files-back/  - Broadcom vill köpa Vmware   https://www.thurrott.com/cloud/267696/broadcom-to-acquire-vmware-for-61-billion    https://appleinsider.com/articles/22/05/26/broadcom-announces-plan-to-buy-vmware-in-61b-deal    https://www.theregister.com/2022/05/31/vmware_broadcom_acquisition_customer_reaction/  LYSSNARFRÅGA: - 3st personer bad om klistermärken efter podden förra veckan. Och dessa är skickade (jag har sett bild bevis på att de har kommit fram också på åtminstone två ställen) MICROSOFT - WSL snor kakor (Från DanielGr)   https://www.bleepingcomputer.com/news/security/new-windows-subsystem-for-linux-malware-steals-browser-auth-cookies/  - Och WSL i Server   https://www.bleepingcomputer.com/news/microsoft/microsoft-adds-support-for-wsl2-distros-on-windows-server-2022/  - Nya Outlook   https://www.thurrott.com/cloud/microsoft-365/267231/microsoft-announces-new-outlook-for-windows  - Är streaming stick snart här?   https://www.engadget.com/microsoft-confirms-its-taking-a-new-approach-to-its-game-streaming-device-090144247.html?src=rss  - Microsoft rullar ut säkerhetsinställningar i Azure AD   https://www.zdnet.com/article/microsoft-were-rolling-out-these-security-settings-to-protect-millions-of-accounts-heres-whats-changing/  - Microsoft och Meta, gillar båda AI   https://www.zdnet.com/article/microsoft-expands-its-ai-partnership-with-meta/    https://azure.microsoft.com/en-us/blog/meta-selects-azure-as-strategic-cloud-provider-to-advance-ai-innovation-and-deepen-pytorch-collaboration/  - Det kommer rapporter om att microsoft inte alls bara är guld och gröna skogar för alla (sexism och toxic arbetsmiljö)   https://www.thurrott.com/microsoft/267642/report-toxicity-continues-at-nadellas-microsoft  - "FindTime add-in" blir "Meeting Polls"   https://www.microsoft.com/en-us/microsoft-365/roadmap?filters=&searchterms=93325  APPLE - iPhone 14 och iOS 16-rykten:   https://www.forbes.com/sites/davidphelan/2022/05/30/apple-insider-reveals-exciting-new-iphone-14-pro-upgrade/  - "Safari är nästan 5 gånger så bra som Edge"…    https://appleinsider.com/articles/22/05/31/safari-has-1b-users-around-the-world-still-lags-far-behind-chromes-market-share  - Snart blir det krav att ha en möjlighet att radera konton i iOS appar https://www.thurrott.com/apple/267626/apple-will-soon-require-ios-apps-to-offer-account-deletion-option  GOOGLE: - Wohoo!!! Sverige på kartan   https://swedroid.se/google-borjar-salja-chromecast-med-google-tv-i-sverige/  - Google har uppfunnit Ctrl-C och Ctrl-V   https://swedroid.se/google-drive-pa-webben-far-stod-for-tangentbordsgenvagar/  - Nothing blir nåt   https://swedroid.se/nothing-phone-1-kan-lanseras-21-juli-och-kosta-500-euro/   - BONUSLÄNK: DÅ vi pratade om NOTHING och Carl pei    https://www.enlitenpoddomit.se/e/elpoit-304/  EXTRA NYHETER:  - Ikea släpper ny hub   https://www.macrumors.com/2022/05/25/ikea-matter-smart-home-hub/  TIPS: - Flight Sim Maverick   https://www.engadget.com/microsoft-flight-simulator-top-gun-expansion-release-date-141229442.html  - Smart Idé  (Istälelt för telepromter)   https://www.plexicam.com/  - Appen SongShift för att flytta spellistor mellan strömmande tjänster:   https://apps.apple.com/se/app/songshift/id1097974566  PRYLLISTA - David: https://www.techradar.com/news/great-scott-the-all-electric-delorean-dmc-is-here-and-its-beautiful - Johan: Visst hade vi ingen limit uppåt?          https://www.engadget.com/delorean-reveals-first-look-at-its-alpha-5-four-seat-ev-130031667.html  - Björn: Nostalgia BST3AQ Breakfast Station, Aqua          https://www.amazon.com/dp/B07YFDM4V7?th=1  EGNA LÄNKAR - En Liten Podd Om IT på webben,      http://enlitenpoddomit.se/  - En Liten Podd Om IT på Facebook,      https://www.facebook.com/EnLitenPoddOmIt/  - En Liten Podd Om IT på Youtube,      https://www.youtube.com/enlitenpoddomit  - Ge oss gärna en recension    - https://podcasts.apple.com/se/podcast/en-liten-podd-om-it/id946204577?mt=2#see-all/reviews      - https://www.podchaser.com/podcasts/en-liten-podd-om-it-158069  LÄNKAR TILL VART MAN HITTAR PODDEN FÖR ATT LYSSNA: - Apple Podcaster (iTunes), https://itunes.apple.com/se/podcast/en-liten-podd-om-it/id946204577  - Overcast, https://overcast.fm/itunes946204577/en-liten-podd-om-it  - Acast, https://www.acast.com/enlitenpoddomit  - Spotify, https://open.spotify.com/show/2e8wX1O4FbD6M2ocJdXBW7?si=HFFErR8YRlKrELsUD--Ujg%20  - Stitcher, https://www.stitcher.com/podcast/the-nerd-herd/en-liten-podd-om-it  - YouTube, https://www.youtube.com/enlitenpoddomit  LÄNK TILL DISCORD DÄR MAN HITTAR LIVE STREAM + CHATT - http://discord.enlitenpoddomit.se  (Och glöm inte att maila bjorn@enlitenpoddomit.se  om du vill ha klistermärken, skicka med en postadress bara. :) 

Welcome to TechTime Radio with Nathan Mumm, the show that makes you go "Hummmm" Technology news of the week for May 22nd – May 28th, 2022.Today on the show, how a cheap smart ID card reader sold on Amazon is becoming a national security risk, Hubble reveals a 'curious couple' and a river of star formation. Stellantis picks Indiana for its $2.5 billion EV battery factory. It is wedding season, and the hackers know this, but do the Bride and Groom? We explore why the wedding registry site Zola was breached. Next, Phil Hennessy joins the show for the second part of our four-part series, "Phil's Electric vs. Gas Vehicles Technology Insights." In addition, we have our standard features, including "This Week in Technology," | "Mike's Mesmerizing Moment," and, of course, our "Pick of the Day" whiskey tasting. So sit back, raise a glass, and welcome to TechTime with Nathan Mumm.Episode 102:  Starts at 0:21 --- [Now on Today's Show]: Starts at 2:29 --- [Top Stories In The First Five Minutes]: Starts at 4:53How a cheap smart ID card reader sold on Amazon is becoming a national security risk - https://tinyurl.com/2p9dxxwf Hubble reveals a ‘curious couple' and river of star formation - https://tinyurl.com/muyp5jnv Stellantis picks Indiana for its $2.5 billion Electric Vehicle (EV) battery factory with Samsung - https://tinyurl.com/2p8ave5b  --- [Pick of the Day - Whiskey Tasting Review]: Starts at 17:43 Old Overholt Rye | 114 Proof | $32.00 --- [Protect Yourself Today with Nathan Mumm]: Starts at 20:05"Protect Yourself Today", We look at Cybercrime, Hacking, and Data Compromises and how you can protect yourself from these traps. Hackers breach Zola wedding registry accounts and make fraudulent purchases - https://tinyurl.com/28vt4834Researchers Find a Backdoor in School Management Plugin for WordPress websites - https://tinyurl.com/bdcs29cp Why clearing the cache and cookies on your phone is a good idea.   --- [This Week in Technology]: Starts at 29:39May 25, 1977The motion picture Star Wars is released in thirty-two US theaters. The film will immediately break records unlike any before it, essentially becoming the first blockbuster in history. May 25, 1983The third installment in the original Star Wars trilogy, Return of the Jedi, is released six years to the day after the first Star Wars movie. Return of the Jedi Return Of The Jedi was the highest-grossing movie of 1983.   --- [Marc's Mumbles Whiskey Details]: Starts at 34:06--- [Ask the Expert - Phil Hennessy]: Starts at 35:55Phil's Electric vs. Gas Vehicles Technology Insights Part 2 of 4  --- [Mike's Mesmerizing Moment brought to us by StoriCoffee®]: Starts at 49:24  --- [Pick of the Day]: Starts at 51:39Old Overholt Rye | 114 Proof | $32.00 Mike: Thumbs Up Nathan: Thumbs Up

In this episode: It's official – Call of Duty: Modern Warfare 2 is 2022's Call of Duty How to apply to be a sim racer for R10,000 a month Getting your Smart ID and Passport is about to become a whole lot easier Tech Byte airs daily from Monday to Friday. For the latest tech news, be sure to follow Stuff on Twitter, Facebook and Instagram or head on over to our website.

Raidījumā Pievienotā vērtība runājam par tik daudz sološās digitalizācijas ēnas pusēm – drošības riskiem. Digitālie draudi, kiberuzbrukumi, krāpniecība aug tik pat strauji, kā šo risinājumu lietderība. Uzklausām arī padomus, kā pasargāt savu uzņēmumu un arī to klientus.  Un protams, ielūkojamies arī Baltijas biržā, kur nedēļa iesākās ar strauju akciju cenu kritumu, bet  noslēdzās jau uz pozitīvākas nots un ar potenciāla investora acīm izvērtēsim kādu biržā tirgotu uzņēmumu. Jau kopš pandēmijas sākuma esam ik pa laikam runājuši par digitālo transformāciju, kuru daudzi uzņēmēji, arī valsts iestādes nepārprotami bija spiestas īstenot piespiedu kārtā, lai nezaudētu klientus, lai nodrošinātu attālināta darba iespējas saviem darbiniekiem,sniegtu pakalpojumus. Un tas viss lielākoties ir ērti, ātri, bet šo straujo digitalizāciju aizvien aktīvāk izmanto krāpniek. Piemēram, pēc Finanšu nozares asociācijas datiem – pērn no Latvijas četru lielāko banku klientu kontiem izkrāpti vairāk nekā 11 miljoni eiro. Tas nav tikai Latvijas fenomens, ja pērn pasaulē respektētais tehnoloģiju izpētes un konsultāciju uzņēmums „Gartner” digitālo risinājumu drošību lika vien kā devīto svarīgāko jomu digitālajā vidē, šogad tā ir otrajā vietā. Autentifikācijas rīka SMART ID izveidotāju SK „ID Solutions” Biznesa attiecību vadītāja Sanita Meijere biznesa tehnoloģiju platformas „BiSMART” nākotnes tendenču forumā skaidro, ka uzbrukumi digitālajā vidē aug ģeometriskā progresijā. 

Bun găsit într-un nou sezon de PlayGround. Azi vorbim cu vicepremierul pe digitalizare, Iurie Țurcanu, despre agenda de transformare digitală a țării. Principalele subiecte abordate: 1. Aplicația mobilă care va permite semnătura electronică la distanță 2. E-KYC 3. Votul electronic la alegeri 4. Semnarea contractelor cu DocuSign sau Adobe Signature 5. Extrase ASP digitalizate 6. Platforma pentru Educație și Sănătate 7. Platforme dezvoltate de stat vs companii private Poți susține ce fac pe Patreon: http://bit.ly/patreon_sinteza Canalul de YouTube: http://www.YouTube.com/dumitruciorici Canalul de Telegram: http://bit.ly/DCtelegram_abonare #Digitalizare #SmartID #EKYC

Nereti sociālo tīklu lietotāji savus kontus izmanto, lai ar tiem autentificētos virtuālajā vidē, bet speciālisti saka, ka tas galīgi nav labi. Kāpēc, skaidrojam raidījumā Kā labāk dzīvot. "Smart-ID" izstrādātāja "SK ID Solutions" Latvijas filiāles vadītāja Sanita Meijere iepazīstina ar Baltijas valstīs, Somijā un Zviedrijā jau atkārtoti veiktu pētījumu, kas apliecina, cilvēki autentifikācijai izmanto sociālos tīklus un google kontu. Baltijā 3. vietā ir Smart-ID, līdzīgs rīks arī Somijā ir 3. vietā. Pētījumā cilvēki uz jautājumu, kas ir galvenais vadmotīvs autentifikācijas līdzekļa izvēlei, ir drošība, bet apmēram gadu Eiropas Savienība mudina iedzīvotājus aizdomāties un neizmantot sociālos tīklus un google autentifikatoru, lai autentificētos citur virtuālajā vidē, jo tas netiek uzskatīts par drošu risinājumu, to ir viegli nozagt, viegli pārņemt kontroli, izmantot pret lietotāju. Nav divu līmeņu aizsardzība, kas vēlama. CERT.LV kiberdrošības eksperts Gints Mālkalnietis atzīst, ka jautājums ir par to, kur ejam un ko tur var nozagt. Facebook gadījumā visbiežāk pārtver lietotāja sesiju viņa paša iekārtā un no cilvēka konta parādās ieraksti, ko nav veicis. Tā ir realitāte. "Vienkāršākais, uz ko sākumā cilvēki iekrīt ir pikšķerēšana. Ar to globāli var cīnīties, kad izmanto divus faktorus, kas iespējami arī FB un google, kad pie lietotājvārda un paroles pieliek vēl īsziņu, ko atsūta uz telefonu, vai speciāli ģenerētu kodu, ko veido autentifikācijas aplikācijas," skaidro Gints Mālkalnietis. "Sliktākais, ka cilvēki nelieto šo otro faktoru un visbiežāk iztiek ar paroli, turklāt paroles bieži ir vienkāršas un tās lieto atkārtoti vairākos resursos. Pārceļo no Fb un darba e-pastu, pat uz bankas pakalpojumu. Tas ir sliktākais, kur cilvēki paši šo drošību būtiski pazemina." "Parole kā vienīgais drošais elements, lai aizsargātu piekļuvi kaut kam, ir beigusies. Paroles lauž, paroles var piemeklēt, paroles var pārtvert. Vēlams, lai būtu otrs rīks, google vai cits. Tas nav svarīgi, galvenais, lai būtu neatkarīgs no paroles," uzskata Gints Mālkalnietis. "Viens no būtiskiem iemesliem, kāpēc tik bieži kļūstam par krāpnieku upuriem, jo gribām, lai tehnoloģijas ik brīdi padara dzīvi vieglāku, bet, ja viss kļūst vieglāks un ērtāks, tas nav drošāk," norāda Sanita Meijere. "Tiklīdz ieviešam kādu risinājumu arī Smart-ID, kas liek lietotājam aizdomāties, ko viņš dara, papildus kaut ko apstiprināt, pabrīdināt, uzreiz ir atgriezeniskā saite, ka padarām dzīvi neērtāku. Tas ir tikai tāpēc, ka gribam aicināt lietotājus pievērst uzmanību tam, ko viņi dara, lai to dara apzināti. Lai tas nav tikai tāpēc, ka izleca paziņojums, ka vajag ievadīt PIN kodu."

E-Eesti näitab kriisis üles aina veidramat skleroosi, takerdudes ka kohtades, kust üle saaks tühise tõukega. Kuhu see tõuge siis jääb? 13 000 inimest kutsuti möödunud nädalavahetusel e-maili teel vaktsineerima. Ning oh üllatust, enam kui pooled ei reageerinud. Sest muuhulgas pole see meil suunatud toimivale aadressile. E-riigi Akadeemia tegevjuht Hannes Astok leiab, et loomulikult võinuks teha teavituskampaaniat varem, aga päriselt toimivad lahendused lause hüüavad näkku. „Pangad küsivad meilt kaks korda aastas, et „palun kinnita oma kliendi andmed“, muidu pannakse su konto kinni,“ tõi Astok näite. „Siin on riigi poolt mitte tehnoloogiline, aga pehme jõustamine tegemata jäetud. Et inimesed peavadki andma riigile ühe toimiva aadressi ja telefoninumbri.“ Samas pankadel on need toimivad kontaktid olemas. „Saan aru, et pangad on inimestele öelnud, et koguvad neid andmeid üksnes panganduse tarbeks. See võiks olla nüüd küll see koht, kus mingit seadusakti jõustades võiks teha kokkuleppe, et jah, me jagame neid andmeid selleks, et inimesi vaktsineerimisvõimalustest teavitada.“ Otsekui hüljatud mängukaru Teine E-riigi akadeemia juhi ettepanek puudutab „HOIA“-äppi, mis möödunud kevadel riigile ärimeeste poolt kingiti ja siis lihtsalt seisma jäeti. Miks ei võiks ta olla näiteks platvorm, mille kaudu samuti oma vaktsineerimissoovist teada anda? Miks mitte vähemalt üks digitaalne vaktsineerimispass? Selleks on aga vaja elementaarset pealehakkamist. „On terve rida vastutusi, mis on kellegi vahele maha kukkunud,“ tõdes Astok. „Näiteks ühtset vaktsineerimisregistratuuri teha ei ole raketiteadus. Meil on igal inimesel unikaalsed isikukoodid, ID-kaart ja paljudel ka Smart-ID. Lätlased tegid juba paar kuud tagasi vaktsineerimise eelregistreerimise ära.“ Astoki hinnangul oleks registrite kokkuviimine programmeerimise mõttes maksimaalselt kuu. „Iseasi, et kui hakata seda hangetega tellima, on viimanegi inimene käsitsi vaktsineeritud või meie seast lahkunud, kui see valmis saab.“ Küll võiks olla lahenduseks tugevate volituste ja lahendustega isik, kellel on võimalik eri ministeeriumid digilahenduste all kokku tuua. „Alati on see võimalus, et kui sa kahtled, kas mingi lahendus riivab liialt inimeste privaatsust, saad sa inimeste käest küsida,“ pakkus Astok välja. Kuula Krister Parise intervjuust maas lebavatest ja noppimist ootavatest digilahendustest siit

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"Turpinās mēģinājumi daudz dažādos smalkos veidos apmuļķot cilvēkus un piedāvāt viņiem neesošus labumus. Viens no iemesliem krāpnieku aktivitātes pieaugumam ir Smart-ID plašais izmantojums," atzīst raidījuma Kā labāk dzīvot viesi. 2019. gadā dubultojies finanšu  krāpniecības mēģinājumu skaits internetā un ne tikai. Vairumā gadījumu krāpniekiem nekas nebūtu izdevies bez paša klienta rīcības. Iemesli ir dažādi - vienkārša neuzmanība, nezināšana vai diemžēl ļoti bieži - lētticība. Kādi ir izplatītākie finanšu krāpniecības veidi, skaidrojam raidījumā Kā labāk dzīvot. Raidījuma viesi: Bankas “Citadele” Informācijas tehnoloģiju drošības daļas vadītājs Kaspars Briška, “Luminor” Biznesa attīstības vadītāja Jekaterina Zinica, SEB bankas digitālās attīstības vadītājs Iļja Nogičevs un “Swedbankas” Krāpšanas riska novēršanas eksperts Henrijs Romans. Shēma ir nemainīga gadu desmitiem: zvana no nepazīstamiem numuriem un uzstājīgi piedāvā investēt naudu ar milzīgu procentu atdevi. Tas notika 90. gados, tas notiek arī mūsdienās. Tā ir rafinēta krāpšana, cilvēkam iestāsta, ka naudu atgūs ar 100 vai 200 % peļņu un cilvēks ir gatavs atdot pēdējo un pat aizņemties. Vienkāršs risinājums, lai tiktu vaļā no krāpniekiem - nolieciet telefona klausuli un ir iespēja bloķēt konkrēto numuru. Ja tiešām cilvēks ir kļuvis par krāpšanas upuri, noteikti vajag ziņot policijai. Tāpat, ja pamanāt neatpazītas darbības savā bankas kontā kaut vai viena centa apmērā, noteikti bloķējiet kontu un sazinieties ar banku. Bieži krāpnieku slazdos iekrīt cilvēki, kuriem nav ar ko komunicēt. Speciālisti iesaka pajautāt bērniem, bankai vai draugiem. Svarīga ir kritiskā domāšana un komunikācija

Internetbankas autentifikācijas rīkam „Smart-ID” šobrīd Latvijā ir vairāk nekā 900000 lietotāju, un daļai no lietotājiem, kas rīku sāka izmantot jau 2017.gadā, tuvākajā laikā ir jāveic savu personas datu atjaunošana. Kāpēc tas nepieciešams un vai ir pamats satraukumam, raidījumā Kā labāk dzīvot skaidro Finanšu nozares asociācijas pārstāve, „Swedbank” Smart-ID projektu vadītāja Kristīne Gulbe un „SK Solutions” vadītāja Latvijā Sanita Meijere. Speciālistu ieteikumi un skaidrojumi: Pasi un IDkarti cilvēki ik pa laikam atjauno, arī elektroniskā identitāte ir jāiegūst ik pa laikam no jauna. Cikls jauna „Smart-ID”  iegūšanai ir trīs gadi. 2020.gada februārī vien pāris simtiem „Smart-ID” lietotājiem būs jāatjauno savs konts. To var izdarīt attālināti, nenākot uz banku. Katrs lietotājs, kuram tuvosies beigām „Smart-ID” konta lietošanas termiņš, saņems paziņojumu e-pastā no „SK Solutions”, kas ir „Smart-ID” lietotnes izstrādātājs, divus mēnešus pirms termiņa. Arī lietotnē parādīsies pirmais brīdinājums jau trīs mēnešus pirms termiņa beigām. Papildus e-pasts vai īsziņa būs trīs dienas pirms termiņa beigām. Arī "Swedbank” ir izstrādājusi brīdinājumu klientiem, kas ziņos par „Smart-ID” termiņa beigām, kad cilvēks pieslēgsies internetbankai, izmantojot „Smart-ID”. Potenciāli pastāv iespējas, ka cilvēki var saņemt e-pasta paziņojumus no krāpniekiem. Tāpēc jāņem vērā, ka kontu atjaunot var tikai viedierīcē. „SK Solutions”  sūtītais e-pasts būs bez linkiem un saitēm! „Swedbank” atgādina, ka banka nekādus datus klientam attālināti neprasa izpaust. Banka attālināti neko neprasa par klienta autentifikācijas līdzekļiem – parolēm un PIN kodiem. Iesaka klientiem, ja šķiet, ka ir kāds noskatījis PIN kodus, veidot jaunu „Smart-ID” kontu.

Premjeras ir sveikatos apsaugos ministras aptarė prioritetinius metų darbus. Nuo sausio vairuotojai, kuriems buvo atimtas vairuotojo pažymėjimas, dokumentą galės atgauti anksčiau laiko. Bagdade amerikiečiai nukovė svarbų Irano sukarintų pajėgų vadą. Sukčiai surado naujų būdų išvilioti Smart ID programėlės prisijungimo kodus.

Meil on saates kaks vastakuti kaks selle sügise tugevat telefoni, Apple iPhone 11 Pro Max ja Samsung Galaxy Note 10+. Võrdleme nagu ikka, et kumb on suurem ja kumb on ilusam - võitja selgub otse vaidluses. Saate teemad: Swedbank lubab Apple Pay tööle panna Smart-ID sees on pisike oluline uuendus Samsung Galaxy Note 10 Apple 11 Pro Max vanadest iPhone'idest leiti parandamatu turvaauk Ülimalt lahe kaamera Insta 360 Evo Amazon tõi välja superrivi uusi vidinaid Saatejuht Hans Lõugas, külas Glen Pilvre ja Meelis Väljamäe.

Tänane Digitund möödub suviseid uudiseid otsides. Osad neist on seotud suurte andmeleketega, mis Eestis möödunud nädalal toimusid, aga meid pani ka imestama see riistapuu, millega Glen Pilvre saatesse saabus. Saate teemad: Olerexi andmeleke Tartu rattaringluse andmeleke Smart-ID augu parandus Apple MacBookide rivis toimusid päris suured muutused Glen Pilvre ei suuda otsustada, kas sõita teel või kõnniteel Saates Henrik Roonemaa, Hans Lõugas, Glen Pilvre.

Tänases Digitunnis räägime põhjalikumalt sellest, mida Apple eelmisel nädalal meile näitas ja küsime, et "Sign in with Apple" ning privaatsus on toredad asjad küll, aga mida sa siis peale hakkad, kui tahad ühel hetkel sellest ökosüsteemist ära kolida? Saate teemad: Mis probleemi lahendab m-hääletamine? Kert Kingo e-valimiste töörühm OnePlus 7 Pro test Smart-ID järelkajad Apple, siis Apple ja veel natuke Apple Saatejuhid Henrik Roonemaa uudisteportaalist Geenius.ee ja Hans Lõugas.

Lietuvos pasieniečiai šią savaitę nepraleido į šalį iš Baltarusijos bandytos įvežti raketų paleidimo sistemos.Paskutinę rinkimų agitacijos dieną – penktadineio vakarą kandidatų į prezidentus Ingridos Šimonytės ir Gitano Nausėdos televizijos debatai vyks S. Daukanto aikštėje Vilniuje.Koks bus Didžiosios Britanijos premjerės Theresos May sprendimas?Kaip karštis veikia telefonus, plančetes ir kitą išmaniąją įrangą?Kaimynų dieną – socialinė iniciatyva „Važiuoji vienas? Pavežk kaimyną!“.Kviečiamos nevyriausybinės ir bendruomeninės organizacijos teikti idėjas savo miestui, rajonui, bendruomenei ir dalyvauti konkurse „Aktyvios bendruomenės regionuose“.SMART-ID pradeda informacinę kelionę.„Naujienų žemėlapyje“ – žvilgsnis į Austriją.Kėdainiuose ir Nesvyžiuje bus atliekami Radvilų palaikų tyrimai. Taip pat laidoje – orai, spaudos ir sporto apžvalga. Verslo naujienos. R. Sotvarės-Šemetienės komentaras. Kultūros renginiai. Ved. Rūta Kupetytė.

Digitunnis võtame jutuks kaks äsjast suuremat tehnoloogiamaailma uudist: Eestis avastatud Smart-ID tõsine turvanõrkus ning USA otsus sundida Google ja teised tehnoloogiafirmad Huaweiga koostööst välja.   Saate teemad: Smart-ID turvanõrkus Huawei ei saa enam ametlikku Androidi Chromebook ja e-valimised Tesla on jälle hädas, mis edasi? Starshipi robotitel on suurem teeninduspiirkond Elisal kõnetelefonil võtab vastu robot Annika WhatsAppis avastati suuremat sorti haavatavus Saates Henrik Roonemaa uudisteportaalist Geenius.ee, Mailiis Ploomann Elisast ja Hans Lõugas.

Norint paskatinti gyventojus prie elektroninės bankininkystės jungtis naudojantis nemokama identifikavimo programėle „Smart-ID“, mažinama kodų kortelėmis tvirtinamų pavedimų dienos limito suma. Socialinės apsaugos ir darbo ministras Linas Kukuraitis sako, kad kai kurios savivaldybės socialinei apsaugai skirtas lėšas nepagrįstai naudoja kitoms sritims. Prezidentė Dalia Grybauskaitė sako, kad Lietuva ir Sakartvelas yra šalys, kurios supranta, padeda ir palaiko viena kitą. Tel-Avive prasideda didžiausias iki šiol Izraelyje vykęs šiuolaikinės Lietuvos kultūros pristatymas. Praėjusią savaitę Alpių kurorte Zėfelde Austrijos policija sulaikė penkis pasaulio slidinėjimo čempionato dalyvius, tarp kurių buvo ir du Estijos sportininkai. Ved. Česlovas Burba.

Akcija „Nepaslysk“: Ką reiktų žinoti apie psichoaktyviąsias medžiagas?Verslo naujienose – apie programėlę „Smart ID“. „Lietuvos paštas“ Vilniuje pradeda pensijų išnešiojimą Vilniuje, vėliau išnešios pensijas ir Kaune.Aplinkos ministre siūloma teisingumo viceministrė, Lietuvos socialdemokratų darbo partijos narė Irma Gudžiūnaitė.Arktinis šaltis JAV. Pasaulio lietuvių bendruomenės valdybos pirmininkė Dalia Henkė sako, kad, likus kiek daugiau nei trims mėnesiams iki referendumo dėl dvigubos pilietybės, dar nepadaryta daug darbų, trūksta informacijos, ką duos planuojamas referendumas.Neįgaliesiems pritaikyti autobusiukai jau išriedės į 20 skirtingų savivaldybių.Kasdien socialiniu tinklu Facebook naudojasi apie pusantro milijardo vartotojų. Facebook ėmėsi pokyčių dėl duomenų apsaugos, kuriami įrankiai siekiant apsaugoti rinkimus, speciali komanda bando susidoroti su klaidinga informacija. Tačiau ar įmanoma suvaldyti tokią erdvę, kaip Facebook‘as? Apie tai – su rubrika „Naujienų žemėlapis“.Orai. Spaudos ir sporto apžvalga. R.Urbonaitės komentaras. Ved. Rūta Kupetytė.

Meil on täna mitu olulist teemat, näiteks arutame selle üle, kas avalik arvamus hakkab lõplikult Facebooki vastu kalduma, mis järjest skandaalides käib. Aga arutame ka praktilisel teemal, nimelt uurime häid hindu Eesti nutitelefonide turul. Saate teemad: kas avalik arvamus kaldub lõplikult Facebooki vastu? Google Glass pole kaugeltki surnud: proovime Eestis uut mudelit Smart-ID tuleb riigiportaalidesse Pixel 3 on nüüd ka Eestis müügil, nii-öelda 5 endiselt head endist tipptelefoni, mis maksavad nüüd Eestis jaburalt vähe YouTube’ist sai telekanal, näitab reklaamidega filme milline on seis Cleveroni lumekoristusroboti võistlusel? maa-ameti kaart näitab ära, kas su kodu juures on lageraiet tehtud Saatejuhid Hans Lõugas ja Henrik Roonemaa.

The new Ghana Card gives 16.2 million people the world's most advanced electronic passport – for free – explains Moses K Baiden Jr

Paneme selles saates päriselt esimest korda pähe Magic Leap One peakomplekti, mis peaks olema praegu kõige kuumem liitreaalsuse seade. Mis see täpselt on, kuidas see töötab ja mida sellega teha saab, kuula saatest. Saate teemad: Smart-ID sai päris allkirjaga võrdseks Idufirma Fanvestory on nördinud, et neisse on investeeritud Eestis ehitati uus pakirobot Lotte Mida kujutab endast Magic Leap One peakomplekt Saatejuhid Hans Lõugas ja Henrik Roonemaa, külas Christer Loob Operose Labsist.

Juubel jõudis kätte! Tähistame aktiivselt, ja tehke seda teie koos meiega! Tähistamiseks võtame ette muidugi praegu põletavaimad teemad - ID kaart, iPhone X ja muudki põnevat. Viska kõrv peale! Mikrofonide ees Jakob Rosin ja Ronald Liive Teemad: * Miks tekitab ajakirjanduses ID-kaardi osas asjata paanikat? * Miks inimesed PPA-sse tormasid? * Smart-ID saab järgmisel aastal ID-kaardiga samaväärseks * iPhone X näotuvastus õpib automaatselt ka sinu laste ja sugulaste näod ära * Animojide karaoke videod * Razerilt uus telefon * Google’i otsingus saab võrrelda, kumb seade on parem * Eestlased ostavad kokku ja skeemitavad Facebooki fännilehtedega * Trumpi Twitteri konto kustutati ära * Eesti perekond, kes ehitas kaubikust matkaauto Soovitusi ka üle pika aja: Jakob: Artikkel sellest, kuidas ajakirjanik oma Bitcoini pinnid ära unustas https://www.wired.com/story/i-forgot-my-pin-an-epic-tale-of-losing-dollar30000-in-bitcoin/?mbid=social_twitter_onsiteshare Seriaal Stranger Things Ronald: Ärge ostke iPhone X-i ja tehke kasutatud autost põnev kuulutus https://www.theverge.com/2017/11/4/16607220/honda-accord-luxury-is-a-state-of-mind-car-commercial-watch Toetajad: Mikk M, Marge, Kaido, Kristian, Mikk, Reimo, Jim, Gert, Ivo, Kärt

Uus nädal ja uus "Vaba mikrofoni" saade on lõpuks väljas. Ei hakanud eriti vaeva nägema ja panime pealkirja, mis paneb teid saadet kindlasti kuulama. Tegelikult on sel pealkirjal ka põhjus, mis selgub saadet kuulates. Saatejuhid on Jakob Rosin, Gregor Sibold ja Ronald Liive. Teemad: * Elisa ja Starman ühes paadis * Keegi ei saa aru kellele Uberi eelnõu meeldib * Eesti sotsiaalmeedia auhinnad * VISA päikeseprillid * Söödavad droonid * Smart-ID ahistab alaealisi * Gregorile ei meeldi post-trump fake news definitsioon * Waze ja Spotify panid leivad ühte kappi * Jakob sai proovida Airpodse * Kas te "prooviabielu" vaatate?

Hoolimata hilinemisest tasub ära kuulata "Vaba mikrofoni" uus episood, kus sel korral lahkame Eesti lennujuhtidel peagi avanevat uut töövõimalust, uurime Gregorilt MWC-l toimunu kohta, arutleme e-hääletuse üle ning toome välja, miks on Tallinna QR piletid järjekordne ebaõnnestumine. Muuhulgas on see nädal puhkusel Ronald, seega teda te ei kuule. Kas ja kes teda asendab? Kuulatagu juba podcastist. Teemad: * Gregori muljed MWC’lt * E-valimised * Eesti lennujuhid saavad kaugtöö võimalused * Kõige populaarsemad Androidi äpid * Smart ID on nüüd reaalselt kasutatav * Rõivas ja Palling saatsid Muskile kirja * Tallinna QR piletid on järjekordne ebaõnnestumine

Live from SuperZoo Animal Radio® is on the road again. This time we're checking out the newest pet products available for your pets as we broadcast from the floor of the Mandalay Bay Convention Center in Las Vegas. SuperZoo is the 'industry only' pet products convention and we have your VIP passes! From automatic litters to Smart ID tags, we're bringing the best to you and your pets for 2011. And while we're here in Vegas, we're also checking out the pet-friendliest resort in Nevada! We're broadcasting from the lap of luxury at Loews Lake Las Vegas. Between You and Your Psychic Animal Communicator Joy Turner is asked what dogs think when they see humans making love. Thank god this show is live from Las Vegas this week. What happens on this show stays in Vegas...sort of. Dressing-up Your Dog Groomer extraordinaire Joey Villani has cheap and easy ways to safely dye your dog for Halloween. You might even have the ingredients in your cupboard. And what pup wouldn't enjoy being red for a day? Directions for carving this pumpkin More this week