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The Smart Passive Income Online Business and Blogging Podcast
Hey, it's Pat here! Even before selling SPI, logging into Liz's community for an online event was absolutely eye-opening for me. The vibe in there was just something else. It blew me away! Immediately, it was clear to me that that's how I wanted the SPI Community to feel. And who better to make it happen than Liz herself? Now, as she leads our people into the new era of SPI, I wanted to chat with a couple of her longtime superfans to have them share their excitement for this next chapter. Listen in because I'm joined by Allan Ngo of DigitalSolopreneur.com and Melquea Smith of PrettyKittyPaintings.com for two very special interviews! Today, Allan and Melquea give us their insights on what it's like to grow alongside Liz. They discuss their biggest wins so far and why they're doubling down on community for business support, accountability, and sustainable success! Tune in! Show notes and more at SmartPassiveIncome.com/session949.This episode was sponsored by Coveron. One scam can cost you everything. Protect yourself now. The first 100 users get 20% off with code smart20 at coveron.com/smart20.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
AL #017 There's a fear among email marketers that adding videos to newsletters hurts deliverability. While there's some truth to that, we still have powerful workarounds at our disposal. If anything, videos can enhance your reach and engagement when used the right way! In today's AskLiz session, I'll walk you through the best practices that can help your emails and videos get delivered and seen. To make it easy, I'll cover the two most important metrics you need to consider before sending anything out. In fact, if you build your newsletter around these two factors, you don't need to worry about any of the itty-bitty rules you might be breaking in the deliverability realm. You'll still make it to people's inboxes because you're giving Google, Yahoo, and the lot exactly what they want! So join me for this session to find out more, and please continue sending in your business questions at SpeakPipe.com/LizWilcox! Show notes at SmartPassiveIncome.com/al017.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
#948 Big business moves are scary. Something like, say, taking over a brand synonymous with one of online entrepreneurship's greatest pioneers might seem risky. But here's the thing. Even if you never rock the boat, change is still coming. The most dangerous position is assuming you can do your thing forever without the inevitable shifts affecting you! So how do you stay ahead of the curve and get the timing right on big opportunities? Today, I sit down with Pat and Matt to discuss this as we look back at some of the biggest moves of our lives. Of course, with the strongest reactions to the SPI sale having come in, we also dive into the positive and negative feedback we've received. And let me tell you, neither one of us knew what to expect going into the big announcement! But now it's time to extract and share the lessons we've learned! Show notes and more at SmartPassiveIncome.com/session948.This episode was sponsored by Coveron. One scam can cost you everything. Protect yourself now. The first 100 users get 20% off with code smart20 at coveron.com/smart20.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Email marketing and email list growth are two of the most often missed opportunities for podcasters! In this episode Liz Wilcox (the new owner of Smart Passive Income) breaks down: -What's actually working in email marketing. -Should we be using AI? -Is list segmentation GOOD or BAD? -Can open and click rates be trusted? Connect with Liz here: https://lizwilcox.com/ Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news *********************
The Smart Passive Income Online Business and Blogging Podcast
AL #016 I'm always asked about how I launched my very first digital product when I was still living in an RV. In fact, I didn't even have an internet connection back then! So how the heck did a travel blogger who hadn't traveled yet win big with a book release for an audience of three hundred people? First, shout-out to Lowe's for having the best free Wi-Fi in their parking lots! At the time, I couldn't have launched anything without figuring out how to work on the margins of life. So listen in on today's AskLiz session and let me take you back to 2017 for a look at my first steps and sales as an online entrepreneur! I'll share why I leaned into collaboration from the start and how the opportunities that came as a result were complete game-changers for my business! Tune in and enjoy! Show notes and more at SmartPassiveIncome.com/al016.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
#947 Following Pat over the years has influenced and reshaped my business in a big way. That's why today's episode is a special one! I'm sharing the top lessons that have stuck with me both as a follower and fan of SPI and as someone who's gotten to see how Pat works behind the scenes. So, listen in because these last few months leading up to me taking over the company have been absolute game-changers for how I operate! But that's not all. Today, I'm also bringing on a member of our community to discuss Pat's influence over the years! Desmond Spann of RhymeMasters is a freestyle rapper and educator who's been following SPI for almost a decade. Tune in to hear his awesome insights on being an initiator and staying consistent in true Pat Flynn fashion! From putting service first to authenticity and transparency, we pay tribute to the values that SPI is still running on and building on Pat's legacy! Show notes and more at https://SmartPassiveIncome.com/session947.This episode was sponsored by Coveron. One scam can cost you everything. Protect yourself now. The first 100 users get 20% off with code smart20 at coveron.com/smart20.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
My guest is Liz Wilcox, the creator behind Email Marketing Membership — a $9/month newsletter template subscription she's kept at the same price for six years, that now generates close to half a million dollars a year. Liz built the whole thing as a single parent with no support system and no reliable internet, working from library parking lots and Lowe's lots during nap times. She launched in February 2021, kept the price at $9, maintained a 5% churn rate, and grew to over 4,400 paying members. She and her sister run the operation — no upsells, no masterminds, no group coaching. Just the membership. Then in April 2026, she quietly closed a deal to buy Smart Passive Income — the 18-year-old creator education brand Pat Flynn built from scratch. She spent five months operating as SPI's director of community before anyone outside the deal knew it had happened. This is Part 2 of a two-part conversation. Last week, Pat and Matt told the seller's story. This week, Liz tells the buyer's. In this episode, we talk about: Why the $9 price point has worked for six years — and why she'll never raise it How she grew a half-million-dollar membership without social media, using podcasts and a 50% affiliate program What had to be true before she'd pull the trigger on buying SPI How she's thinking about merging EMM with the SPI community — and why she doesn't have the answer yet By the end of this episode, you will understand how a $9 offer can compound into a half-million-dollar business — and what it actually looks like when someone buys a legacy brand and tries to honor it. Liz Wilcox Email Marketing Membership Smart Passive Income Episode 317: Pat Flynn & Matt Gartland — Part 1 Superfans by Pat Flynn Full transcript and show notes *** TIMESTAMPS (00:00) Introduction (01:14) The $9 membership (03:48) The retention rate (07:54) Low stakes for both sides (11:06) The four thousand member math (12:39) AI and the membership (14:55) Who this model isn't for (16:38) Growing without social media (20:23) Single parent, no backup plan (31:41) Buying Smart Passive Income (34:51) What made the deal happen (43:49) Why she hasn't cross-promoted yet (48:34) Merging the two memberships *** RECOMMENDED NEXT EPISODE #317: Selling Smart Passive Income (And What We Can Learn From It) — Pt. 1 featuring Pat Flynn and Matt Gartland *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY
A successful podcast can still reach a point where its creator is ready to move on. Elsie Escobar and Rob Walch discuss Pat Flynn's sale of Smart Passive Income, the audience relationship involved in a host handover, and what the reporting on Crime Junkie and Audiochuck brings up about growth, workload, and building a business around one person.The Apple conversation covers hardware costs, AirPods recording, and the balance between useful listening tools and privacy for the people nearby. Elsie and Rob also discuss iOS 27 podcast search and CarPlay changes, plus Apple Podcasts' video embed player and why website plays don't appear in Apple Podcasts Connect Analytics.Audacity 4 brings a new editing experience and a reminder from Rob to check MP3 export settings after installing. Audio Hijack 4.6 updates transcription and macOS support. The Flattering Ram remembers Todd Cochrane, followed by news of Audacy Creator Lab's closure, TWiT's move to Captivate for ad management, Elsie's immigration story on Heidi de la Cruz's podcast, and upcoming Captivate community events.Interesting things from this episodePeople & ShowsPat Flynn and Smart Passive Income, sale announcementLiz Wilcox, incoming Smart Passive Income owner, announcement conversationLex Roman and Revenue Rule Breakers, analysis of the SPI saleTodd Cochrane, remembered by Rob GreenleeRob Greenlee and New Media Show, remembrance of Todd CochranePodcast Movement New York CityApps & TechnologyApple Podcasts embed playerApple Marketing ToolsAudacity 4Audacity 4 download on MuseHubAudio HijackiPhone Duo, pricing reportiPhone 18 Pro, feature overviewAirPods 5, feature overviewApple Watch Audio IntelligenceArticles & EpisodesApple Doesn't Want You to Worry About the New Apple Watch's Listening FeaturesiPhones Are Getting More Expensive, but AirPods Are Cheaper Than EverApple Podcasts Takes Video Beyond Its App With Upgraded Web PlayerApple Audio Intelligence Privacy OverviewAshley Flowers' ‘Crime Junkie' Podcast Empire, Audiochuck, Faces ReckoningThe biggest news in Smart Passive Income's History! I Sold SPIAudacity 4 has arrived: Easier editing, better effects & moreAudio Hijack 4.6 Is Now AvailableRemembering Todd Cochrane, One Year LaterMike Dell's remembrance of Todd CochraneTWiT.tv Partners with DAX United States for 2027The American Dream in the Eyes of Immigrants, episode 162 with Elsie EscobarCaptivate Growth Labs events calendarCaptivate Office Hours: OctoberFrom Audience to Community: A New Revenue Model for Podcasters, September Growth LabIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/cubicle Terms & Conditions apply. Run a business that takes appointments? Use code 'CEO' at https://glossgenius.com/cubicletoceo for 50% off your first two months of a premium plan. This is a free preview of a paid episode (58 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo In the truest example of a win-win, today's case study highlights a seller and the buyer both convinced they got the better end of the deal. Pat Flynn spent 18 years building Smart Passive Income and turned down two separate eight-figure offers before selling SPI in a mid-seven-figure deal earlier this year to email strategist Liz Wilcox, the Fresh Princess of Email Marketing. This dual POV conversation gives you an honest look at the emotional side of M&A, as well as the juicy transaction details: the financing structure, Liz's down payment, and why she switched the terms just weeks before signing. Pat weighs in on why offers from venture capital were an easy no, Liz reveals how she grew community activity 400% in the six months between closing and this public announcement. This is a lesson in how the right successor wins over the highest bid when the founder truly cares about protecting what they've spent 18 years building. Connect with Pat: http://www.patflynn.com/ https://deeppocketmonster.com/ https://www.youtube.com/@deeppocketmonster Connect with Liz: http://www.smartpassiveincome.com/ https://lizwilcox.com If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us @cubicletoceo so we can repost you. Subscribe to our premium feed for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Smart Passive Income Online Business and Blogging Podcast
AL #015 Today's short and sweet session of AskLiz cuts straight to the point. That's because we can sometimes get stuck on problems that aren't actually problematic at all! April Roga, whose question I'm answering, wants to attract women entrepreneurs around her mission. But not wanting anyone to feel excluded, she's afraid to niche down in her branding. Listen. We have to stop worrying about only targeting specific audiences, especially if we haven't even built a solid following yet. I say this with love, but you won't please anyone by trying to please everyone! So listen in on this episode because my straightforward advice on attracting your ideal superfans is very easy to implement. In fact, you won't have to do much at all to find the right people for your brand! And if you'd like me to answer your business question in an upcoming session, let me know what you're dealing with at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al015.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
#946 For a while, Smart Passive Income was synonymous with my name. Essentially, the whole business was built around the Pat Flynn personal brand. But now that I sold the company, it's interesting to look back at the key decisions that turned SPI into an asset someone would actually want to buy. And for that, I have my friend and business partner Matt Gartland to thank! He's the numbers mastermind who turned the brand I had duct-taped together into something that has grown well beyond my original vision. So join Matt and me for this session to get a look at the big sale from a spreadsheet perspective! We'll cover why and how we made sure the company was "built to sell," even though exiting SPI was never a goal for us. From building an in-house team to creating stable recurring revenue, Matt and I share a full look at the steps that led up to this moment! Show notes and more at SmartPassiveIncome.com/session946.This episode was sponsored by Coveron. One scam can cost you everything. Protect yourself now. The first 100 users get 20% off with code smart20 at coveron.com/smart20.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week I'm joined by two longtime friends — Pat Flynn and Matt Gartland. Pat is the founder of Smart Passive Income, the creator education brand he started in 2008 and ran for 18 years. Matt came on around 2018 — first as an advisor, then as CEO — and spent years making SPI operationally strong enough to stand without Pat at the center. They spun SPI out into a separate entity called SPI Media, pivoted from courses to community with recurring revenue, and quietly prepared the business for a sale they weren't sure would ever happen. In September 2026, they announced that SPI had sold. The deal had closed five months earlier. The buyer is Liz Wilcox, an email marketing expert who spent those five months operating publicly as SPI's “director of community” before anyone knew the deal had closed. The community doubled in size during that window. Part 2 is next week, with Liz. In this episode, we talk about: How Pat and Matt deliberately structured SPI over 8 years so it could be sold — including spinning out a new company, removing Pat's face from the website, and making the community the hero Why Pat turned down multiple VC and PE offers worth more than the final sale price The deal mechanics: seller financing, no broker, 160 documents of due diligence, and how it closed in 6 months when deals like this typically fall apart What creators who operate entirely under their own name are missing when they eventually want to exit By the end of this episode, you will understand what it actually takes to build a creator business that could outlive you — and what the groundwork for an exit looks like years before anyone is thinking about it. Smart Passive Income Liz Wilcox — the buyer (she's on next week's episode) Deep Pocket Monster — Pat's Pokémon YouTube channel (2.4M subscribers) Built to Sell by John Warrillow — the book that shaped their thinking on making a business sellable Superfans by Pat Flynn — his self-published book, part of the deal's licensing terms Full transcript and show notes *** TIMESTAMPS (00:00) The news (01:44) The first seeds of the idea (03:10) The VC and PE offers (05:52) Building for optionality (13:20) Running two companies at once (18:11) Why real partnership is the unlock (21:17) Who to hire first (38:16) Why the negotiation wasn't about money (40:38) What seller financing actually means (41:24) The due diligence process (45:26) The transition strategy (47:37) Part 2 preview: Liz Wilcox next week *** RECOMMENDED NEXT EPISODE #122: Pat Flynn and Matt Gartland – Courses, community, and the future of education *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY
Growth usually makes business owners do one of two things. They either overcomplicate everything or they get brutally clear about what actually matters. In this episode of Systematic Leader, Liz Wilcox shares what it looks like to lead with simplicity while navigating a major season of change, including her acquisition of Smart Passive Income. What makes this conversation so useful is that Liz is not obsessed with building bigger, flashier systems. She is focused on building systems that help her team communicate clearly, stay accountable, and keep moving. We talk about the tools, habits, and personal rhythms that support her work, from Notion and Voxer to shared planning, weekly meetings, and old-fashioned pen and paper. Liz also opens up about the leadership pressure that comes with growth, the challenge of balancing work and family, and why self-awareness matters more than most productivity advice admits. If you are trying to grow without drowning in complexity, this conversation will give you a better way to think about systems. 1. Big growth demands simple systems Liz recently acquired Smart Passive Income, and that kind of move could easily push a business into chaos. Instead, she keeps coming back to simplicity. She explains how she relies on a small set of tools and consistent rhythms to keep work moving without building a bloated operating system around the team. 2. The best system is the one you will actually use One of the strongest themes in this episode is self-awareness. Liz does not pretend she works like everyone else. She builds systems around how she naturally operates. That includes layered reminders in Notion, visual prompts, calendar alerts, and handwritten planning. It is a practical reminder that a system only works if it matches the person using it. 3. Accountability is built into the day Liz shares how visible planning and regular communication help her stay accountable to her sister Patricia and the rest of the team. That daily transparency creates momentum. It also builds trust. Instead of relying on pressure at the end of the week, the team stays connected through simple check-ins, clear expectations, and shared visibility into what matters. 4. Fewer meetings, better communication As her team has grown, Liz has become more deliberate about how they meet. She walks through a focused weekly rhythm, with Mondays centered on planning and Thursdays centered on accountability and wins. The result is fewer wasted meetings and stronger communication across the team. 5. Leadership gets heavier as the business grows This conversation is not just about tools. It is about leadership under pressure. Liz talks honestly about the shift from managing one person to leading a team of five, the stress that comes with bigger decisions, and the emotional weight of creating stability while the business evolves. Her acquisition of Smart Passive Income adds another layer to that reality, making her insights especially relevant for founders in transition. Bonus: A small team habit that says a lot One of the most memorable examples from the episode is Liz's habit of scheduling morning Slack messages for her team across time zones. It is simple, but powerful. It helps people feel connected, seen, and supported. That is what strong systems do. They create consistency without draining energy. About Liz Wilcox Liz Wilcox is an email marketing expert, entrepreneur, and educator known for helping business owners grow through simple, effective email strategies. In this episode, she shares how that same practical mindset shapes the way she leads her team, builds systems, and navigates major business changes, including the acquisition of Smart Passive Income.
In today's episode, Brock Johnson sat down with Pat Flynn to talk through his decision to step back from Smart Passive Income, the eight-figure brand he spent over a decade building. They get into what actually triggered the choice, how he thought about identity when the business carried his name, and what the mechanics of handing off a company that size look like in practice. Brock and Pat also cover what he's building now, why he moved toward smaller and more focused projects, and how his thinking on audience, income streams, and creative energy has changed. If you've ever wondered what happens after you build the thing you set out to build, this conversation gets into it. Watch On YouTube
Before he was Deep Pocket Monster, Pat Flynn was the face behind Smart Passive Income. Eighteen years later, he's ready to pour everything into Pokémon, but he's not willing to abandon the community that built him. So he made a call most founders never make. Liz Wilcox, an email marketing expert with her own exit story, joins him to explain what happens next. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Smart Passive Income Online Business and Blogging Podcast
AL #014 At SPI, we're Team WIN. That stands for What's Important Now because time and focus are our top resources. So what's moving the needle most for you? Karen Whooley, whose question I'm answering today, is ready to leave Instagram. She's doubling down on the top driver of sales for her crochet brand. That, of course, is her newsletter! But I don't want her just losing Instagram followers. Instead, we need to convert as many of them as possible into email list subscribers before bowing out. Listen in on today's AskLiz session because the strategies I share apply to anyone looking to move fans from social media to an email list. If that's not you, it should be! I walk Karen through a final week of posts designed to attract newsletter signups. I'm discussing live streams, carousel posts, special bundles, and more to help her step into the next chapter of her business without leaving fans behind! Show notes and more at SmartPassiveIncome.com/al014. And don't forget to send in your questions at SpeakPipe.com/LizWilcox!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Hey, it's Liz! Listen in to get to know me better and find out what's next for SPI!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What does it actually take to sell a creator business? That's what I wanted to get into with Pat Flynn and Liz Wilcox, who sat down with me to share some big news. After 18 years of building Smart Passive Income, Pat has officially sold the business - and Liz is the new owner.In this episode, Pat and Liz take us through the entire process, from why Pat decided it was time to let go, to how they valued and structured the deal, why Liz was the right person to take over, and how they planned the transition to make sure the audience felt supported. We also get into what makes a creator business sellable, including building systems, community, recurring revenue, and a brand that can thrive beyond its founder.If you're building a creator business and want to understand how to make it more valuable, transferable, and ultimately sellable, I think you'll get a lot out of this conversation.Timestamps:00:00 Introduction01:15 Pat's big announcement02:48 Liz's journey to acquiring SPI04:30 How SPI became a sellable business06:27 Pat's massive success with Pokemon08:21 The impact of SPI's community10:47 Why Pat let go of SPI12:38 Prioritizing community over profit14:10 The financial aspects of the deal16:15 The future of Smart Passive Income: Team WIN18:30 What makes a business sellable20:00 Merging Liz's brand into SPI21:23 10x is easier than 2x22:50 The challenge of selling a personal brand24:50 The intentional transition processIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Pat:X: https://twitter.com/PatFlynnWebsite: https://patflynn.comYouTube: https://www.youtube.com/@patflynnLinkedIn: https://www.linkedin.com/in/patflynnFollow Liz:Website: https://www.lizwilcox.comYouTube: https://www.youtube.com/@thelizwilcoxLinkedIn: https://www.linkedin.com/in/liz-wilcox-58740b1b0Featured in this episode:Kit: https://www.kit.comSmart Passive Income: https://www.smartpassiveincome.comBuilt to Sell: https://builtosell.comWill It Fly?: https://patflynn.com/book/will-it-flyThe Virtual Campground: https://thevirtualcampground.comHighlights:01:15 - The big announcement07:12 - Liz's personal mission for SPI14:32 - The Pokémon channel's incredible growth25:27 - The profound impact of communities35:40 - Negotiating and structuring a business sale
The Smart Passive Income Online Business and Blogging Podcast
I'm nervous and excited about this one. So here's the big news: I sold the company. Liz Wilcox, our incredible Director of Community and CEO for the last six months, is the new owner of SPI! So what will the next era of our brand, podcast, and community look like? And where does this leave me? The truth is, I've been straddling two ladders for too long. Even with Deep Pocket Monster having a massive impact on families and children, something I've always cared strongly about, I kept holding on to SPI. Then Liz helped our community thrive like never before in just a few short months, and I realized I could finally let go. So please listen in on today's episode because this is not me saying goodbye for good! We'll get a bit emotional, but we'll also share our big plans and goals to help you understand what's next. Tune in, and thank you for making our journey possible! Show notes and more at SmartPassiveIncome.com/session945.This episode was sponsored by Coveron. One scam can cost you everything. Protect yourself now. The first 100 users get 20% off with code smart20 at Coveron.com/smart20.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
AL #013 Building and maintaining an engaged community doesn't have to be complicated. In fact, you don't need to do much to get the ball rolling with your people. If you've been overthinking how to connect with your audience, listen in on this AskLiz session for two easy tricks that work wonders! Today, I'm replying to Anita Sandoval, who needs simple and repeatable tactics to stay focused and move the needle for her brand. The first strategy I share is to ask simple yes-or-no questions in your emails or social posts to activate your readers. This is a surprising way to get in-depth replies! I also dive into an easy way to get more mileage out of your newsletters. Creating audio or video versions of your emails can help your audience see and hear you, building trust faster! Tune in to find out why and how these tactics work, and don't forget to send in your questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al013.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Don't buy into the myth that you need a massive audience to start earning revenue through sponsorships! With brands willing to pay a premium for targeted reach, your niche following could be a big asset! But you can't just wait for offers to come your way. The truth is you're unlikely to be discovered without taking action and actively pursuing the right deals! You can start by listening in on today's incredible interview with the absolute brand partnership master, Justin Moore! From timeless tactics to strategies getting huge results in 2026, this session has it all! So how do you get your foot in the door with the companies you love and would actually want to support? Join us for this episode to access Justin's insights on landing long-term deals like a pro! Show notes and more at SmartPassiveIncome.com/session944.This episode was sponsored by Coveron. One scam can cost you everything. Protect yourself now. The first 100 users get 20% off with code smart20 at Coveron.com/smart20.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
George Wright III welcomes Spencer Carpenter, founder of Outlier Audio, to explain how podcasting helps entrepreneurs build authority, trust, and long-term business value. Drawing on more than 3,500 interviews booked since 2020, Spencer shows why the right audience matters more than the largest audience and how long-form conversations let personality and expertise come through. He breaks down the KAOR framework—keywords, audience, outcomes, and reputable figures—for finding relevant shows and developing topics that connect. The conversation also explores hosting versus guesting, the hidden value of relationships and SEO, and why interviews should be treated as reusable content and personal-brand assets rather than judged only by immediate sales. Spencer's challenge is simple: clarify who you want to reach, what outcome they want, and build podcast opportunities around fit instead of vanity metrics.00:00 — Right Audience Over Reach01:00 — Meet Spencer Carpenter02:00 — From Music to Podcasting05:00 — Entrepreneurs as the Talent08:00 — Hosting Versus Guesting09:00 — Strategy Before Perfection12:00 — Why Guest Interviews Work16:00 — The KAOR Framework21:00 — Value Beyond Direct Sales25:00 — Building Lasting AuthorityThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.About GuestSpencer Carpenter is the founder of Outlier Audio, a full-service podcast booking agency that represents talented entrepreneurs, authors, and investors, specializing in real estate investors. Prior to being in the podcasting space, Spencer spent over a decade working in the music industry, taking on various roles including talent management and representation, event and festival organizing, record label head, and more. Spencer's pivot to the podcasting space came when the music industry shut down due to COVID-19 and he saw a need to help entrepreneurs, investors and business professionals get on to the new medium as a way to continue growing their businesses. Since 2020, Spencer has booked over 3,500 interviews that have garnered millions of listens for over 250 talented entrepreneurs, business professionals and investors. His clients range from solopreneurs, to published authors, investment funds with over $1B under management, Inc 500 companies, and Top 10 Keynote Speakers, all using podcasts to grow their businesses. His distinguished clients have been featured on top rated podcasts including Entrepreneurs on Fire, The Subtle Art of Not Giving A F*ck with Mark Manson, Motley Fool Money, The ONE Thing, Founder's Story, Rich Dad Radio Show, BiggerPockets Real Estate Podcast, A Better Life with Brandon Turner, The Smart Passive Income with Pat Flynn, So Money with Farnoosh Torabi, Dropping Bombs with Brad Lea, and The Stacking Benjamins Show, among many others.LinksWebsite: www.outlieraudio.comLinkedIn: https://www.linkedin.com/in/spencer-carpenter-49988166/Instagram: https://www.instagram.com/spencercarpenter/YouTube: https://www.youtube.com/@outlieraudio7865Get My KAOR Worksheet - outlieraudio.com/worksheetGet booked on podcasts today by joining Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter
The Smart Passive Income Online Business and Blogging Podcast
AL #012 Building on-camera confidence and the consistency to post daily is like having a superpower. And that's exactly where many of our short-form video challenge participants are at right now! But what if you've built up a solid posting streak and still haven't gone viral? Do you double down and hope for the best or switch tactics? If this sounds like what you're going through, listen in on this AskLiz session! Today, I'm helping Brandon from Goodbye TOO Good Guy figure out what to do next. And first, I want you and Brandon to stop relying on going viral. For most of us, it'll never happen. But that doesn't mean we can't still build hugely successful businesses! If you tune in, you'll hear my advice for how to create content fast and pair it with other growth opportunities to level up your brand. All this without waiting for algorithm magic to happen! Show notes and more at SmartPassiveIncome.com/al012. And send in your online business questions at SpeakPipe.com/LizWilcox to be featured on the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
If your best content is text-based, readers love Substack nowadays! It's essentially the modern-day blogging platform. And while we don't mention Substack much on the show, they have many great features to help you build your audience.That's why we're kicking off day three of our very first virtual audio summit with a chat on Substack recommendations. Our speaker, Airial Re'Nal, shares how she taps into the platform for daily growth and pairs it with Kit for next-level list building!So listen in to hear more from Airial, and visit YourTechAngel.com/operation-black-friday-readiness/ for her awesome free resource!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Airial-Renal.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Wow. Nobody comes up with unconventional email list building strategies quite like Pete McPherson! If you need a bunch of inspiration to get the gears turning, this is the session to listen in on!Hijacks, back-in-my-day tactics, controversial ideas, and off-the-wall suggestions are all right in Pete's wheelhouse. We cover everything from popups to why you should stop linking to your homepage and more! Day three of our List Building Live summit is one awesome session after another, so don't miss out!Listen in to hear more from Pete, and visit PeteClub.com/funnel-box to turn your offer into a complete email funnel fast!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Pete-Mcpherson.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
SEO isn't dead in 2026! Especially with AI platforms popping off, there's a lot of traffic that might come your way nowadays from the likes of ChatGPT, Gemini, and Claude.But how do you know what people are searching for and what you should write blog posts about? And more importantly, how do you turn clicks and readers into email list subscribers with a good freebie strategy?For answers, listen in on this awesome session with our List Building Live speaker, Leanne Wong! She covers everything from the top SEO tools to designing custom lead magnets for a complete and effective growth strategy.And for more from Leanne, visit LeanneWong.co/free-seo-resources!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Leanne-Wong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Day three of our very first virtual audio summit, List Building Live, is one awesome session after another. This one, featuring Lorraine Lane, is no exception!That's because she shares something we all need to be reminded of: in-person is just better. Especially when it comes to building relationships and networking, you can't beat being in the same room with your top people!Listen in to hear more from Lorraine, and visit My.LaneBC.com/get-clients to build a stand-out brand!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Lorraine-Lane.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Everyone always talks about joining creator bundles to grow your email list. Even on the SPI Podcast, we've been discussing this a lot lately. But how do you find good bundles to join? How do you partner up with creators that are the right fit for your brand?Hint: this session will probably get you to log back into your old Facebook account again!Our List Building Live speaker, Courtney Vickery, shares her best tips for bundle collabs. From joining to hosting, Courtney has you covered today!Listen in for more, and visit DecletDesignsGoodies.com/tech-stack for her awesome free resource!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Courtney-Vickery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
If you're not using Facebook lead ads to grow your email list, you're missing out!Like we've said before, day three of our List Building Live summit is one awesome session after another. This one, featuring Adrienne Farrow, will loop you in on a tactic that isn't discussed often enough! With all the ad options available from Meta, no one can blame online entrepreneurs for overlooking some truly useful features.Adrienne shares her exact strategy for acquiring new leads with highly targeted freebies. She also reveals how she funnels new subscribers into a Facebook Group to take everything to the next level!Listen in for more from Adrienne, and visit AdrienneFarrow.Kit.com/googledriveresetkit for her Google Drive Reset Kit!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Adrienne-Farrow.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
The internet gods don't like posting and ghosting. If you email a cold list, they get ticked off. That's because they like you to be consistent, and they like people opening your emails!But what happens if you go into a literal coma, like our next List Building Live speaker? How do you restart your list after disappearing for a while? It's all about the work you do before you send out your revamped welcome sequences!Kat Sturtz shares exactly how you can appease the internet gods. Tune in because it's not about scalability, at first. Your comeback is all about reaching out to one person at a time!Listen in for more from Kat, and visit RockingYourPath.com/stress-free-networking for her 5 Steps to Stress-Free Networking resource!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Kat-Sturtz.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Collaboration opportunities are everywhere. That's why getting you to partner up with other creators has been such a big theme for us this year! But we're now walking the walk ourselves like never before with day two of our List Building Live summit!And this session with our speaker, Diana Alt, is just as valuable as everything we've shared so far. Tune in because Diana shares her strategy for hosting private livestreams where she answers questions on job search and career development. Of course, she always has collaborators on with her to reach new audiences. But the best part is that her people know she doesn't post full replays, so they always show up live and participateListen in to hear more from Diana, and visit DianaAlt.com to join her free newsletter on career growth!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Diana-Alt.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
#943 It's gotten to the point where my kids roll their eyes every time I say this. But "you can have everything in life you want, if you will just help other people get what they want." And if there's one regret I have in entrepreneurship, it's that I didn't fully understand the power of building relationships and collaborating sooner! Don't make the same mistake, because growing alongside other creators and brands is the absolute fast track to success. And that's what today's episode is all about! Liz and I are coming at this from two different angles because you can use either one of our approaches to win big. And for even greater results, think about combining both! Liz will walk you through her methods of finding, reaching out to, and partnering with relevant creators. Then I'll step in to share how I'm working with major brands in the Pokémon space on some next-level deals! Show notes and more at SmartPassiveIncome.com/session943.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Are you sleeping on Pinterest? Wake up! We're starting day two of our List Building Live summit with another awesome strategy. This one, you're likely ignoring if you're too focused on the social platforms everyone always talks about.So how do you build a Pinterest-to-profits pipeline? Listen in because our speaker, Jen Chapin, shares the highly effective blueprint she's developed. With only 90 minutes of work per week, she's getting hundreds of new email signups through her cleverly designed pins!And for more from Jen, visit JenVhapin.net/pinterest-to-profit-guide to grab her free Pinterest guide!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Jen-Chapin.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Most people either have time or money to invest in growing a brand. But what happens when you get to the point where you have both?This incredible session with Daniel Throssell, Australia's number one copywriter, is a part of our List Building Live summit you absolutely shouldn't miss! That's because Daniel is a perfect example of what happens when you put your personality out there and build an audience around it. As you know, that's something we always talk about and recommend on the show!So listen in to get Daniel's 1000% ROI classified ad strategy that pairs sponsored newsletters with highly customized offers and copy for next-level results!For more, visit PersuasivePage.com to join Daniel's newsletter!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Daniel-Throssell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
There are many growth strategies out there, but real results most often come from finding something that's simple and repeatable for you! That's what you'll walk away with if you listen in on this awesome List Building Live session!Of course, we're continuing day two of our very first virtual audio summit with another great chat. Our speaker, Asmita Jason, shares how she leverages no-opt-in giveaways as an efficient and consistent monthly newsletter growth tactic. But the best part about it is how easy it is to rinse and repeat this method as often as you want!Listen in to hear more from Asmita, and visit AsmitaJason.com/47-ideas-to-promote-your-lead-magnet to access her free marketing resource!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Asmita-Jason.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Creators often default to bundles as their collab tactic and call it a day. But there are so many more opportunities out there! Not only that, but you can often get better results by tightening your circle and working with a few key people!Our List Building Live speaker, Nadalie Bardo, is all about partnering up to reach highly targeted audiences. Essentially, she's down with OPP! That's to say she often shows up on other people's platforms to teach and deliver massive value. You already know we love that here!Joint venture webinars, workshop swaps, and boot camps are all covered today by Nadalie!Listen in to hear more from her, and visit SmartPassiveIncome.com/Nadalie-Bardo to access Nadalie's free Collab Ready Checklist!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Nadalie-Bardo.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
You don't want to be the best-kept secret! If people don't know who you are and what you do, they can't help you. That's why finding networking opportunities is vital even if you're running your whole brand online! So how do you put yourself and your goals out there? More importantly, how do you then convert your visibility into clients?If you're posting but nothing's actually happening in your business, listen in on this expert session with Tracy Beavers! This List Building Live talk will help you find more leads and networking opportunities than you'll know what to do with, so don't miss out!Listen in to hear more from Tracy, and visit TracyBeavers.biz/lizlistbuildinglive2026 for her free Visibility-to-Client workbook!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Tracy-Beavers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
The benefits of hosting collaborative virtual events go way beyond just growing your email list. Don't underestimate what the boost in niche credibility and authority can do for your brand!Join us for our very first virtual audio summit to get a glimpse at the power of bringing creators together. And since we've been going on and on about collaboration lately, we're now walking the walk with another incredible session!Don't miss out on this one because our speaker, Cat Griffin, shares her unique $1 event strategy! This is a great tactic to use if you're looking to attract an audience of real buyers. And if you also have upsells in place, you're in business!Listen in to hear more from Cat, and visit SmartPassiveIncome.com/CatGriffin for her free collaboration guide!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Cat-Griffin.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Some paid opportunities cost way less than you would expect. They might also deliver much greater results! We're talking the kind of growth you'd have to spend months posting on social media to recreate. So why not fast-track your audience building with sponsored emails?Sara Obando is joining us for our very first virtual audio summit to share how she's getting hundreds of new subscribers with paid mentions on other people's newsletters.$97 is all she paid for a full week's worth of sponsored emails. Not only that, but she converted almost 50% of the clicks she got into new signups! That's bananas!Listen in to hear more from Sara, and visit StargazedStudio.com/audit/lbl for her free 1-Day Website Audit!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Sara-Obando.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
When the views and likes come in on social media, the dopamine hit tricks you into thinking your business is growing. But what happens when you run the numbers and your posts aren't bringing in any real revenue?Listen in on this List Building Live session for the freebie swap tactic that sidesteps the social trap and sets you up for actual results!Allyn Miller is joining us for our very first virtual audio summit to deliver an inspiring look at what happens when you stop chasing validation. She shares her cold outreach tactic, how she finds collaborators off social media, and why multiple follow-ups are key to building new relationships.Listen in to hear more from Allyn, and visit SmartPassiveIncome.com/AllynMiller for her free 3-Step Guide to a Healthy Relationship with Your Young Child!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Allyn-Miller.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Getting people off social media and onto your email list is an uphill battle. Not least because platforms like Facebook and Instagram are actively working against you. They absolutely don't want you moving people off their platforms! That's why hosting your own virtual events with like-minded creators is such a powerful alternative path to massive growth!Gabe Cox, our speaker for this List Building Live summit session, is a perfect example of what can happen when you sidestep the social media system! That's because five years of the content grind netted her about 350 email list subscribers. One virtual event later, she was already up to 3,500! Tune in to hear how she pulled it off because you don't even need an audience to start!And for more from Gabe, visit SmartPassiveIncome.com/GabeCox to grab her free Get Event Ready resource!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Gabe-Cox.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
With the right funnel in place, running ads to get newsletter subscribers can pay for itself and then some! So why aren't more email marketers learning how to leverage this strategy the right way?This awesome session with Chris Orzechowski is part of our very first virtual audio summit. Don't miss out because this is the perfect place to start if you're too busy to rely on content creation for email list growth! Chris shares how he engineers his ads to bring in dozens of new subscribers per day. But that's just the start. It's his next-level upsell strategy that brings everything together and turns new signups into actual revenue.Listen in to hear more from Chris, and visit SmartPassiveIncome.com/ChrisOrzechowski for his free Flow Fixer checklist!If you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Chris-Orzechowski.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
We've been discussing collaboration a lot lately. Now, we're walking the walk with our first virtual audio summit. Tune in because this session is the perfect place to start to understand the power of bringing creators together!Our speaker, Leticia Jadene, shares how she regularly hosts collaborative bundles, freebie galas, and summits to supercharge her email list growth and build niche authority. Her collabs regularly get her thousands of new subscribers! And while you have a lot to gain by participating in these kinds of events, going the extra mile to become a host is where it's really at.Listen in to get Leticia's awesome tips, and visit LeticiaJCollins.com/challenge for her free 5-day audience growth challenge!And if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Leticia-Jadene.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
AL #011 Social media is not the end-all, be-all in audience building. You know me, I'm always down with OPP. Jumping on other people's platforms is one of my top strategies to pop up, serve, and get new leads! And that's a great place to start for Julie Kleinhans of Reshape and Recover, who's submitted the topic for today's AskLiz session! Julie is worried that people in her weight loss niche might shy away from publicly engaging with her posts. So how do we get creative with our growth when traditional advice doesn't seem to work? Listen in on today's episode because I share how you and Julie can reach people right where they're already gathering online! But in our age of oversharing, I also want to help Julie get over the feeling that her topic is off-limits. I share valuable tips about learning a niche's language to overcome common objections. Enjoy! Show notes and more at SmartPassiveIncome.com/al011.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
#942 Sloptimization. That's what I call using AI to write scripts or perfect your videos to the point where your entire personality is gone. Even though the tech is still new, people are already tired of it. Nobody wants to watch that kind of stuff! That said, if you're not creating videos for your brand, you're getting left behind. So how do you remove friction and take consistent action to hit publish often enough? Today's chat with my friend Doc Rock from Ecamm will open your eyes to what's possible! But first, you have to let go of the idea of perfection. No fancy equipment or editing needed to stand out! In fact, you likely already have everything you need to get started. Second, you should seriously consider going live to fix your content strategy in one fell swoop! The tips we get from Doc on that are where it's at. Listen in! Show notes and more at SmartPassiveIncome.com/session942.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
AL #010 You can't read the label from inside the jar. That's why getting an outside perspective on growing your brand is often the missing ingredient that makes all the difference! On today's AskLiz session, Sandra De Freitas wants me to do just that. The mind-blowing part is Sandra's been helping people build engaged communities since freaking 2005! So why isn't she a household name yet? Listen in because the same unproductive patterns might be holding you back! As I've told Sandra, the number one thing to look out for is doing too much. So what are the tasks that don't move the needle? That's where I'd start subtracting. I also share the top metric I obsess over and use to guide my growth, my email signature trick that lands me on new podcasts all the time, the tripwire offer tactic that converts on the spot, and more! Enjoy, and keep sending your questions in at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al010.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
#941 If you're growing an audience of superfans, it's important to give them a place of belonging. And here's the thing. They belong together! That's why Liz and I are diving straight into the topic of live events today to help you serve your people! Our recent trip to Kit's Craft + Commerce conference was a new reminder of just how much in-person meetups can do for a brand and its followers. And of course, I have my growing Card Party events that are now attracting something like ten thousand attendees each! But that's not where your mind should be at to start! Liz and I want to help you find the minimum viable and valuable live event for your audience. That can be something as low-lift as a coffee shop meetup or co-working space hangout. No matter the size of your get-together, you can still change lives and uplevel your brand. Listen in to hear our best tips! Show notes and more at SmartPassiveIncome.com/session941.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
Al #009 If you've tuned in to last week's AskLiz session, you know I'm big on partnerships as the number one way to grow your email list and brand. Today's episode is very much meant to drive that point home with an interesting collaboration idea coming from Allan Ngo of DigitalSolopreneur.com! If you have a talk lined up at a virtual summit, can you partner up with some of the other speakers for win-win cross-promotion? I absolutely love this line of thought! But how do you pull it off without appearing self-interested or sleazy? Listen in on this quick session for my thoughts on how I would approach a virtual summit opportunity like this! I'll share the exact DM I'd send out proposing no-brainer partnerships and the top ways to leverage this kind of networking for targeted growth. Enjoy, and please keep sending your questions in at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al009.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
#940 Liz and I are going head-to-head today and comparing our very different audience growth approaches! As you know, I'm all about posting daily. Especially since I've seen huge success creating Shorts for YouTube. After all, two million subscribers with just fifteen minutes of work per day is pretty good! Liz, on the other hand, is much more of a stealth operator. Her targeted growth is based on finding the right collaborators for strategies like lead magnet swaps, virtual speaking, and podcast guesting. She values her email list way more than any follower count! And the truth is, both of these approaches could work. That's why you should join us for this session to uncover and choose the growth tactic that resonates the most with you! So how do you build consistency to post every day? Alternatively, how do you network across to build your audience brick-by-brick? Tune in to find out! Show notes and more at SmartPassiveIncome.com/session940.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
AL #008 Just post more! That's the most common piece of advice new creators get flooded with while trying to grow an email list. Here's the thing, though. You'll get there eventually, especially if you post daily. But why not be smart about your growth right from the get-go? Listen in on today's AskLiz session for a chat on the highest-leverage tactics that can get you more subscribers without extra content creation! Because, y'all, I'm no Pat Flynn. I'm very sporadic on socials and still managed to grow my email list without spending a dime on ads. The secret? Strategic partnerships! Today, I'll walk you through the top ways to network and partner up with other creators for win-win growth. From freebie swaps to co-creating products, I've used every single one of these opportunities to level up my business. So tune in to set yourself up for new growth! And thank you, Melissa, from HelloPrimeLife.com, for submitting today's question! Show notes and more at SmartPassiveIncome.com/al008.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.