LeCorner - International

In a region often overlooked by mainstream sports media, a local platform is challenging the status quo - legally, culturally, and commercially.In this episode, we sit down with Mohsen Garcia, co-founder of 1001, Iraq's first legal OTT streaming platform, to explore how localised content and strategic partnerships are reshaping the sports and entertainment landscape in one of the world's most complex yet connected markets.From launching a content platform in a piracy-dominated environment to securing exclusive rights to LaLiga and aggregating major players like beIN Sports and StarzPlay, Mohsen shares how 1001 is building a new kind of media ecosystem, one rooted in cultural relevance, accessible technology, and regional storytelling.We also discuss the unique role of LaSource in advising on game-changing moves like the LaLiga rights deal, and what it takes to grow from a local disruptor to a regional aggregator with global potential.Tune in to learn more about:Why Iraq is one of LaLiga's top 5 global fan markets, and what that means for sports rights in the regionHow 1001 is tackling piracy through aggregation, UX, and localised valueThe importance of regional dialects and emotional connection in media strategyWhy hybrid models (AVOD + SVOD) are key in emerging marketsHow 1001 is laying the groundwork for the next wave of digital content platformsThe potential for exporting the model to other underserved marketsWhether you're in media, sports, tech, or emerging market investment, this is an episode that reveals how local innovation is quietly leading global change.We hope you enjoy it.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Bologna FC is one of the most historic clubs in Italian football, with 7 Serie A titles and deep regional roots in the heart of Emilia-Romagna. But what does it take to modernise such a legacy-rich institution and unlock new levels of commercial, digital, and international growth?In this episode, we sat down with Christoph Winterling, Bologna FC's Marketing and Commercial Director, to explore how the club has evolved over the past decade, from rebuilding infrastructure and investing in digital transformation, to strengthening bonds with regional icons like Lamborghini and Ducati.Tune in to learn more about:The club's journey from financial instability to European contentionHow Bologna leverages its local identity to build global partnershipsWhy Formula One is a model for modern fan engagementThe challenges and rewards of leading digital innovation in footballHow data and mobile apps are transforming club-fan-sponsor relationshipsChristoph's advice for anyone navigating the future of sports businessWe hope you enjoy this episode!Hosted by Ausha. See ausha.co/privacy-policy for more information.

CAMB.AI is one of the most exciting companies operating at the intersection of AI, media, and sports, known for its cutting-edge voice and translation tech that brings content to life in over 140 languages. But what does it take to scale a global language-tech company, and how is this innovation reshaping the future of fan engagement?In this episode, we sat down with Avneesh Prakash, Co-Founder and CEO, and Akshat Prakash, Co-Founder and CTO of CAMB.AI, to explore their entrepreneurial journeys and vision for the future of AI in content localisation. From engineering roots and startup grit to joining the 2025 Comcast SportsTech cohort, Avneesh and Akshat share a behind-the-scenes look at what powers CAMB.AI's rapid rise.Tune in to learn more about:How CAMB.AI's AI-powered dubbing is different from traditional translation toolsWhy sports became a strategic sector for their businessThe company's plans for global expansion and new marketsWhat it means to build responsible and inclusive AILessons from launching and scaling a language-tech startupWe hope you enjoy this episode!If you had a good time listening, please support us by:Subscribing – it just takes a click!Giving us a 5-star rating on your listening platform to help us spread the wordFinally, if you want to learn more about what we do at LaSource, check out our website and LinkedIn page.LeCorner is a podcast dedicated to sports and digital. Every two weeks, we host a prominent guest in the sports industry to discuss digital innovation and strategic development.Hosted by Ausha. See ausha.co/privacy-policy for more information.

The Lawn Tennis Association (LTA) is the governing body for tennis in the UK, known for its innovative, forward-thinking approach to making tennis accessible to all. A key strategy in achieving this is through leveraging digital platforms to engage fans and tennis enthusiasts.In this episode, we spoke with Chris Pollard, Managing Director of Commercial & Operations at the LTA, who has been with the organisation for over five years. Chris, a passionate sports enthusiast, shared insights from his diverse roles in innovation, digital, and commercial, including his insights on the evolution of the industry since the London 2012 Olympics and to the recently concluded Paris 2024 Games Tune in to learn more about:The challenges facing global tennis governanceHow digital solutions can break down organisational silosThe LTA's digital maturity and future directionKey takeaways for the sports industryWe hope you enjoy this episode!  If you had a good time listening, please support us by:Subscribing – it just takes a click!Giving us a 5-star rating on your listening platform to help us spread the word.Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/).LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic development.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Club Brugge, one of the most successful clubs in Belgian football history, is continuously pushing the boundaries of innovation to strengthen its connection with fans. Leading this charge is Thomas Rypens, Direct-to-Consumer Director at the club, who oversees all consumer-facing aspects: merchandising, ticketing, food and beverage, memberships, e-sports, e-commerce, and more.In this episode of LeCorner, we had the pleasure of hosting Thomas Rypens, Direct to Consumer Director at Club Brugge for an insightful discussion about his fascinating journey, from an internship at RSC Anderlecht to founding his own startup, and eventually taking on this newly created role at Club Brugge. Thomas shared how he leverages new technologies to collect and utilise data in innovative ways, driving additional revenue for the club. We also delved into the digital strategies he's implementing to create membership programs that foster loyalty among fans and keep them engaged.In this episode, you'll learn about:Thomas' journey from Anderlecht to his key role at Club BruggeThe importance of data lakes and data collection in boosting club revenueInnovative digital strategies for creating membership programs and building fan loyaltyHow innovation is integrated into all aspects of the customer experience at Club BruggeWe hope you enjoy this episode!  If you had a good time listening, please support us by:Subscribing – it just takes a click!Giving us a 5-star rating on your listening platform to help us spread the word.Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/).LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic developmentHosted by Ausha. See ausha.co/privacy-policy for more information.

New LeCorner episode, new sports business topic covered!In our latest episode, we were joined by Chris Gerstle, Director of Strategy and Development at European Leagues - An organisation that stands as the voice of professional Football Leagues across Europe on all matters of common interest.Along the episode, Chris takes us through his professional journey and his admirable passion for the sport of football. He credits the sport for instilling a dynamic persona within him. The conversation then leads into the main purpose of the European Leagues and how it aspires to maintain a competitive balance for professional football leagues across Europe.Additionally, Chris sheds light on the following subjects:✅ The inception of European Leagues and the needs being addressed✅ The intricacies of project 'Elevate' and how it stands as a closed forum for Members✅ European Leagues Role in supporting member leagues via commercial development through betting and broadcast rights.✅ The Medium to Long Term vision of the European Leagues complimenting the vision of member leagues and their respective clubs.If you had a good time listening to this episode, do not hesitate to support us:1. By subscribing, it's just a tiny click2. By putting 5 stars on the Apple Podcast to help us spread it.`Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In episode 46 of our LeCorner Podcast, we had the opportunity to welcome Jon Dutton OBE, Chief Executive Officer of British Cycling, the governing body of Cycling in the United Kingdom. Jon engaged in a seamless conversation with LeCorner host and Chief Business Officer at LaSource Leander Monbaliu, taking us through his journey in sports, from fandom to the ambition of building a world of greater good by leveraging the power of sport, particularly cycling. Leading a national sporting federation's growth isn't unfamiliar territory for Jon, having occupied the same post for the Rugby League World Cup for over 5 years, where he gained most of his experience. During the conversation, Jon shares his thoughts on the cycling landscape in the UK, and the federation's responsibility and due diligence in promoting the sport at the grassroots level and at the national level, where athletes have a safeguarded and successful future ahead of themselves. In addition, Jon also sheds light on: ✅The roadmap of British Cycling, focusing on their strategic ambition for growth and their vision of bringing the joy of cycling to everyone✅The maturities of the sports of Rugby and Cycling and the parallels he has drawn having had a taste of working within both sports. ✅British Cycling's development and growth strategy leading up to the Paris 2024 Olympic games✅The Innovation Culture at British cycling and the measures taken to instil a fundamental, positive mindset within the organisation If you had a good time listening to this episode, do not hesitate to support us:1. By subscribing, it's just a tiny click2. By putting 5 stars on the Apple Podcast to help us spread it.Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In Episode 45 of our LeCorner International podcast series, we had the pleasure of hosting Christian Theil, CEO and Founder of our client, turfcoach, in a long overdue episode. Christian begins by offering a glimpse into his background and experiences in the agricultural industry. Recognising the unique requirements of grass and after discussions with grounds managers regarding their challenges, he pinpointed a gap in the industry that could be addressed through the use of data, thus giving rise to turfcoach. The episode also sheds light on:The benefits of turf data to multiple stakeholders within a sports organisationHow 'intelligence scheduling' can support grounds managers in best preparing their pitchesHow sustainability concerns can be addressed within a club by adopting turfcoach's cost-saving software solutionHow players can reduce the risk of injuries by better understanding the surface powered by data.Christian and turfcoach have embarked on a mission to revolutionise the sports industry with their AI-driven turf data platform, aiming to level the playing field for all involved. If you had a good time listening to this episode, do not hesitate to support us:1. By subscribing, it's just a tiny click 2. By putting 5 stars on the Apple Podcast to help us spread it. Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.

In Episode 44 of LeCorner International, we welcomed Alison Crowe, the Director of Digital and Data at the England and Wales Cricket Board (ECB). Engaging in a conversation with our Chief Executive Officer, Samuel Westberg, Alison recounted her professional journey, which included leadership roles in marketing and digital, before assuming her current position at the ECB.During her current tenure, which has spanned over four years at the ECB, Alison has navigated fascinating trajectories, generously sharing insights into her experiences in this episode. She explored pivotal topics such as the evolving behaviours of fans and consumers, emphasising the imperative for innovation to attract a younger demographic audience. In particular, Alison discussed "The Hundred," a novel domestic cricket league featuring teams from England and Wales competing in a condensed game format. She delved into fan perceptions of this new competition and elucidated how the board strategically prepared their content and digital strategies to maximise engagement.Highlighting the significance of data analytics in staying ahead of the curve, especially in community engagement, Alison emphasised the importance of ensuring a seamless user experience across registration channels for cricket leagues in England.Moreover, the conversation delved into:The ECB's use of first-party data to orchestrate significant value exchanges with fans fosters increased registrations on their platforms.The evolution of content creation, transitioning from traditional match highlights to more immersive "behind-the-scenes" narratives involving players.The role of data in enabling enhanced statistical analysis within the realm of cricket.If you had a good time listening to this episode, do not hesitate to support us:1. By subscribing, it's just a tiny click

In the recent episode of LeCorner, we had the pleasure of hosting Arnaud Lieutenant, Chief Information and Digital Officer, at the Royal Belgian Football Association. Engaging in a conversation with our Chief Business Officer, Leander Monbaliu (making his debut as a host on LeCorner), Arnaud delves into his professional journey leading to his current role at RBFA.Arnaud, with a wealth of experience in the IT and Digital Transformation sector, provides his opinion on the maturation of the football industry regarding the adoption of digital and new technologies. He highlights how RBFA, in particular, has innovated after the 2018 FIFA World Cup, leveraging on-field success to build a comprehensive football ecosystem for enhanced fan engagement, increased followers of Belgian football, and promoted grassroots football.Sharing details about his leadership in a new digital project replacing their existing football management system, Arnaud emphasises the importance of cost-effectiveness and economy in leading initiatives. Drawing from his prior experience in diverse industries and leading similar digital projects, he articulates how this experience positions him to drive viable projects for RBFA.Touching on the leadership and cultural shift theme, Arnaud's entrepreneurial mindset fosters a thoughtful decision-making process within his team. This shift proves crucial as RBFA aspires to elevate its status as one of the global most forward-thinking national football associations.The discussion also sheds light on the following points:How digital capabilities can be enhanced by developing synergies between the federation, leagues and clubs Arnaud highlights the fact that centralisation instead of fragmentation of digital ecosystems would be beneficial to all stakeholders. How “digital” has facilitated other business operations within the associationHow the AI boom can be navigated cost-effectively through leadership If you had a good time listening to this episode, do not hesitate to support us:1. By subscribing, it's just a tiny click

In this final episode of LeCorner for 2023, join us for a fantastic blend of the most engaging discussions we've had with our esteemed guests. 2023 marked the third season of our international series, and it's safe to say we thoroughly enjoyed recording these 10 episodes with top-tier sports organizations.A heartfelt thank you goes out to all our guests who generously shared their vision, backgrounds, experiences, and anecdotes with us. Your contributions have made our discussions truly memorable, and we appreciate the insights you've brought to our LeCorner community. Here's to a fantastic year of enriching conversations and looking forward to more in the seasons to come!

In the latest episode of LeCorner International, we had the privilege of connecting with Evan Planchon, the Head of Digital at Euroleague Basketball. In this insightful conversation, he shared his captivating journey from previous experiences in digital marketing to his current pivotal role in the continental basketball league. Evan provided an insider's perspective on Euroleague's business model, emphasizing the centralized approach and strategic partnerships that define the league. Speaking with our CEO and Co-founder, Samuel Westberg, Evan delved into the unique license ownership structure within the league and how influential clubs play a crucial role in shaping major decisions for both the present and future of Euroleague. The discussion highlighted Euroleague's selling points and its dedicated commitment to enhancing fan engagement. Evan walked us through the latest digital upgrades, including a new website and app, as well as a gamification strategy aimed at captivating fans worldwide. In the context of the digital transformation era, Evan shed light on Euroleague's strategy, particularly accentuated by the challenges posed by the global pandemic. The focus revolves around promoting Euroleague's unique selling point of constant entertainment, emphasizing personalization through fan data, and a steadfast commitment to enhancing fan engagement. Evan emphasized the critical role of digital enhancements in maintaining and expanding the league's reach, incorporating practices on social media, websites, fantasy platforms, and a pronounced focus on gamification. This strategic emphasis on gamification aims to extend the entertaining product from the court into the hands of fans. The conversation extended to the global impact of digital initiatives, highlighting the importance of personalization in attracting and retaining fans. It explored the significance of a centralized approach, direct fan engagement through Euroleague ID, and the league's commitment to bridging the gap between digital and commercial aspects. They also covered: The collaborative approach between Euroleague and its clubs, working together to establish a sustainable digital and data structure aligned with a long-term vision and strategy. The focus on player-centric strategies to accommodate the trend shifting away from a club-centric view. Strategies for converting individuals into passionate Euroleague fans through engaging digital experiences. Challenges of changing habits and content consumption patterns among the younger generation Anticipating and adapting to trends in the ever-evolving landscape. Emphasising the crucial role of timing, time management, and risk-taking The financial investment and return on investment of digital efforts

The LeCorner Podcast is back for another episode, this time featuring Michael Leahy, Global Policy & Strategic Projects Advisor at FIFPRO. Listeners gain unique insights into his transformative journey from a professional footballer to a critical figure in the football industry advocating for Players' Rights. Michael draws from his extensive experience at FIFPRO, emphasising the importance of future-proofing personal plans for players beyond the elite 1%. The discussion delves into the organisation's mission, with 65 member unions globally working towards wage stability and improved opportunities for players to enhance their contracts and careers. Micheal provides a look into the future, discussing top priorities for the organisation. This includes player education, the responsible use of player data, safety issues in the football workplace, and workload management, with Workload management being a key area of conversation recently for FIFPRO. Michael highlights the growing influence of players in shaping the commercial success of the sport and emphasizes the shift from a club-centric to a player-centric focus. Players have more power than previously, especially when they join together and provide a collective voice. The conversation delves into the critical role of collective action at the core of FIFPRO, stressing the importance of players having a unified voice to advocate for their conditions and quality of life, especially in challenging and stressful situations. Topics also covered on the podcast include:  His previous playing career and the difference of being changing from on-the-pitch to in-the-office  The impact of technology and innovation on the football workplace The impact of technology and innovation for players on the pitch  Case Studies of player advocacy in difficult situations Fifpro's Player IQ Knowledge Center. Navigating the sports union structures in Europe vs North America The complexities of navigating different organisers, stakeholders, legal environments, cultures, and workload issues Michael Leahy provides a comprehensive and insightful perspective on the multifaceted challenges and opportunities within the global football landscape, offering valuable lessons for both players and industry professionals alike. Enjoy this new episode ! If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click :wink:. 2. By putting 5 stars on Apple Podcast to help us spread it. Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

In the newest episode of LeCorner, we welcome Bhavesh Patel, a digital media pioneer with a two-decade career marked by innovation and impact. Currently the Global Digital Director at beIN MEDIA GROUP, Bhavesh has been a driving force behind global digital strategy, product development, and monetization. Bhavesh's impressive journey also includes launching FOX's first direct-to-consumer OTT service as VP of interactive Media and his time as global Digital Media Director with the NBA. He discusses the importance of the dedication to serving fans globally, transforming casual enthusiasts into fervent supporters held by sports organizations, whether that be leagues or broadcasters. These entities no longer have a passive relationship but rather focus on co-production and close partnerships. They work together to attract current and potential fans, fostering connections and encouraging fans to lean in and engage more deeply with the sport. ‌ Bhavesh stresses the importance of authentic and compelling storytelling tailored to different audiences. This is done through curating and creating different content optimized to the consumption trends of different platforms, like through short form behind-the-scenes content for the GEN Z audience on TikTok or Snapchat, or content specialized in different languages. Listen in for Bhavesh's thoughts on content choice and curation for different audiences and platforms the exciting future of digital sports entertainment and more!he product for different audiences while keeping their traditional stream available. We also discuss: The future of linear versus digital consumption The centralized merger of content creation for these two channels The rise of FAST and its importance in creating future fans The importance of authentic storytelling and understanding your audience The constantly changing nature of the digital world ‌ Listen in for Bhavesh's thoughts on content choice and curation for different audiences and platforms, the exciting future of digital sports entertainment and more!

As the 2026 FIFA World Cup approaches on the horizon, North America stands poised to assert itself as a global football powerhouse. Spearheading this trajectory is CONCACAF, the region's governing body, which is driving significant advancements in the realm of football development and competition. In this new LeCorner Highlight, we are featuring an episode we recorded in 2022 with Jason Roberts, Director of Development at CONCACAF. Jason talks about how CONCACAF is employing progressive data-driven strategies to cultivate the growth of national football associations. Through cutting-edge insights, they are sculpting the region's football landscape for the future. Notably, initiatives like MLS Next are harnessed to foster young talent, paving robust pathways for development. By harnessing the potential of player performance data, emerging stars are identified and training programs are custom-tailored, resulting in a flourishing talent pipeline dedicated to national teams' success. Reflecting on the sphere of competitions, Jason enlightens listeners on how CONCACAF is harnessing data as a transformative tool to elevate football standards through tournaments such as the Gold Cup.  CONCACAF's innovative data-driven approach not only catalyzes the evolution of national football associations but also elevates the caliber and allure of pivotal competitions. In the grand tapestry of North America, Central America, and the Caribbean, it is a driving force fortifying the very foundations of the football ecosystem. We hope you enjoy it! If you would like to acquire an extensive understanding of Jason's journey as a former professional player to now developing the game across the continent, please listen to the full episode on LeCorner International. 

It is no secret that football is probably the greatest generator of content in the world and the number 1 sport in terms of viewership. With an immense business potential, the sport has facilitated the emergence of industry events, a sector that is growing exponentially. In this captivating episode, we sit down with Jan Alessie, the visionary Director of World Football Summit, to explore the rise of World Football Summit, a global brand within the sports events sector. In the episode, Jan shares his unparalleled expertise and insights, taking us on a thrilling journey on how the appeal of World Football Summit is now welcomed by top destinations. He also talks about how the summit aims to connect professionals and act as a medium of education amongst stakeholders. Stay tuned for an inspiring conversation that delves deep into the heart of football's ever-evolving landscape and uncovers the immense potential of digital transformation in the beautiful game. Enjoy this new episode ! Book : Loonshots If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click :wink:. 2. By putting 5 stars on Apple Podcast to help us spread it. Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

On July 20th, the ninth FIFA Women's World Cup will kick off in Australia and New Zealand. A good opportunity for us to highlight the episode recorded 2 months ago with Mariana Gutierrez, Head of La Liga MX Femenil.In this new LeCorner Highlight, she emphasizes the importance of presentation and viewership to develop women's football and sports.  Mariana also tackles the issue of the general lack of competitions and tournaments for female players. 

She speaks about using your competitors to your advantage, not just on the pitch. The USA women's team is known worldwide as a strong force due to the fight of notable players, but the USA also has structures in place to help balance gender discrepancies. This allowed the team to develop, become competitive and gain notoriety. The rise of the USA and Canada's competitive women's teams is not only a strength and an asset for their respective clubs, but it raises the global notoriety of North American Women's soccer and, in turn, La Liga MX Femenil. In this extract, you will also learn about : The functioning of a professional female league Some cultural hindrances to overcome We hope you enjoy it! If you want to go deeper on the subject, you can find the full episode on LeCorner - International

Last week, Sail GP launched' The Dock', a Web 3.0 integrated fan loyalty programme built on the NEAR protocol blockchain. A perfect occasion to highlight an episode recorded one year ago with Jose Garnes, former Head of Content at the sailing competition, and currently Chief Content Officer at the British Basketball League. In this new LeCorner Highlight, we discussed Sail GP's partnership with Oracle that has made this launch possible today. Moreover, we pondered on the topic of data availability and its impact on the competition. Jose also drew an interesting comparison between Formula One and GP, which you will discover in this extract. You will also learn about the following:   GP, the sustainable solution?   Importance of storytelling in the content strategy   Showcasing the « behind-the-scenes »: potential for sports documentaries   How to make sailing more engaging and accessible to a broader audience? This extract was good, but you need more to satisfy your hunger for knowledge? Here is the whole meal!   Have a pleasant listening! If you had a good time listening to this episode, do not hesitate to support us: 1. By subscribing, it's just a small click  2. By putting 5 stars on Apple Podcast to help us spread it. Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

From an international large-scale company to becoming a part of a small startup to Founder and CEO of his own enterprise, we sat down with David Fowler to talk about his fantastic career in sports. Join us as we dive into Fowler's diverse background, from his time as a professional athlete to his influential roles at FIFA and MyCujoo to Sportstech Match, which aims to revolutionize the procurement process for sports technology solutions. In discussion with our CEO Samuel Westberg, he speaks about his past experiences and challenges that lead him to create Sportstech Match, the present impact of their solutions and the future development of the company. The high-paced nature of sports isn't only on the field, it transfers to the business side of the industry and David Fowler has experienced this first hand. That's why at SportsTech Match, they help companies sift through the masses and quickly find the right tech organizations and vendors. Key areas of focus:  the highs and lows of Fowler's entrepreneurial journey and the importance of quickly and efficiently finding the right solution the new age of content consumption in sports  the transition from big companies to start up the ups and downs of startups the mission of SportTech Match: creating value and connections in the tech ecosystem the importance of delegation of tasks and streamlining work Stakeholder relationships in sports and larger federations Recommendations (Book): Bounce: The myth of talent and the power of practice If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

Driving change: behind Formula E's wheel! One week away from the 2023 Jakarta Prix opening, Formula E has never done so well since its inaugural season in 2014. In this context, we received Harry Browne, the strategy director of the championship. In discussion with our CEO Samuel Westberg, he unveils this crazy decade. From a small startup to a huge sports organization, Formula E has managed to build a solid business and expansion model. And it's only the beginning! Formula E was - and is still - challenged like every format that mixes innovation with tradition. However, its fanbase keeps growing. And you are going to know how.Key areas of focus, structure of media rights, and the impact of the digital platform: Harry depicts his strategy behind the sold-out crowds. In this episode, you will learn about : Races in « emerging » countries: the strategy behind it Broadcast partnerships and global business model Growth of the fanbase: who is Formula E's audience? KPIs and what makes fans stick around FE and sustainability:  the « green alternative.» Recommendations (Book): A little life by Hanya Yanagihara If you had a good time listening to this episode, do not hesitate to support us: 1. By subscribing, it's just a small click  2. By putting 5 stars on Apple Podcast to help us spread it.   Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/   LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Have you ever wondered what building a football league from scratch in a 130 million people country was like? It is basically what Mariana Gutierrez did in Mexico with Liga MX Femenil. While Mexican people's love for football is nothing new, its professional Female League only saw the light 6 years ago and enjoys success in the country.  A success that motivated Nike to become the league's exclusive sports partner a month ago! In this context of promising growth for the league, we receive Mariana, who has been the Head of Liga MX Femenil since its creation.  In this new LeCorner episode, she depicts her exciting journey. Is it possible to change cultural attitudes towards women's soccer? How to convince broadcasters and stakeholders in a male-dominant industry? How is the league's business model built? In this episode, you will learn many things, including: Mariana's entrepreneurial and trailblazing journey The story behind Nike's exclusive deal Product innovation and development programs A centralized business unit to collectively sell rights for sponsorship and broadcast? The U.S. model: an example? 2026 World Cup at home: how the league is preparing for it Have a pleasant listening! If you had a good time listening to this episode, do not hesitate to support us: 1. By subscribing, it's just a small click  2. By putting 5 stars on Apple Podcast to help us spread it. Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

A few weeks ago, Fortnite released the long-awaited Creative 2.0 mode.  Alongside Move.ai technology, this update is a revolution.Indeed, thanks to Move's motion capture technology, every player, creator and developer can now capture personalized scenes, import them into Fortnite, and so with an affordable solution that has proven to be remarkably accurate. In order to ride this wave, we had the pleasure to receive Niall Hendry, Head of Partnerships at Move.AI. In this episode, Niall unveils the background of Motion Capture, and Move's solution. How to use the MoCap product to engage the younger audience and create revenue or solving many industry-related problems…In this episode, you will learn about: Fortnite Creative 2.0 collaboration and digital platforms approach Motion Capture and Football : jackpot to come? Data tracking Power fan engagement into AR/VR Move's Business model Have a great listening !

At a time when professional athletes are becoming more and more their own media, the pioneer sports competition still has a huge role to play media-wise. For this new LeCorner episode, we had the pleasure of receiving Benny Bonsu, Director of Daily Content, at the International Olympic Committee (Olympics.com & Olympic Channel). Ghanaian-born and London-raised, she spent 16 years as a broadcast journalist and writer for the NBA before joining IOC 2 years ago. She also was the Head of Editorial for Women's Sports at GiveMeSport, where she led a successful coverage of Women's Sports in the UK. Through her inspiring path, she understood the importance of storytelling in delivering content, one of the Olympic Channel pillars. How to turn this storytelling into an effective content strategy? And what are the main specificities and challenges of structuring the Olympic channel, especially during the Olympiad? In this episode, you learn about :   Benny's inspiring path: from Ghana to the world   The considerable gap to fill between sports actors and sports organizations   Communicating for the Olympics: amazing and… challenging!   Olympic Channel: on a mission to educate   Olympic Channel's user-generated content Recommendations (Books): Black Cake - Charmaine Wilkerson / The Dawn of Everything, A New History of Humanity - David Graeber and David Wengrow  Have a pleasant listening! If you had a good time listening to this episode, do not hesitate to support us: 1. By subscribing, it's just a small click  2. By putting 5 stars on Apple Podcast to help us spread it. Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Sponsorship is one of the most important revenue streams for sports rights holders. In this context, let's highlight an episode recorded one year ago with Kevin Hall, Director of Partnerships at The Value XChange and Sponsorship Sales Lead for the Rugby League World Cup 2021.  The Value Xchange is a sport, media and entertainment marketing agency that builds partnerships for their customers through the power of sport, entertainment and media that have an enduring and positive impact for the fans, sponsors and rights owners.  The agency is working both with brands and rights owners to deliver a premium service, backed up with data and insight .For this new LeCorner highlight, Kevin emphasizes how crucial it is for those right holders to keep up with new demands of sponsors, which digital make them evolve faster and faster. You will also know about:  - Creating winning partnerships for brands & rights owners - Changes within the sport industry around brands/sponsors investment - How brands have pushed rights holders into becoming more data driven? - Rights holders helping brands in the development of product and services Want to dive deeper in this topic ? The full episode is here to know more !f you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 2. By putting 5 stars on Apple Podcast to help us spread it.

In 2014, Orlando opened the first design thinking-based innovation lab in the NBA.In a league already known for its innovation and digital skills, the Magic can be regarded as pioneer. Clever use of a CRM and ticket strategy, innovation challenges and data-driven business model has put and the Floridian team ahead of its time in terms of digital transformation. We had the pleasure to receive Jay Riola, Executive VP of strategy and innovation at the club, to discuss this status, as well as the mid and long-terms goals of the club.In this episode, you will know about : Jay's journey : a Denver-born rooted at the Magic for 16 years 2010 data shift and its impact The Innovation department : an internal agency with a 360 view ? NBA's global digital strategy and Magic's specificities Stakes and value of Orlando's Innovation Challenge The keys to attract a young audience The role of Gaming and E-Sport in the business model Enjoy this new episode !  Book : Loonshots  If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

As we jump into 2023, getting outdoors to do sport sounds like a nice resolution! And that's good news: Noise Studio's motto is encouraging people to experience the world through sport. So let's dive into the episode we recorded in May 2021 with two representatives of the Danish digital creative Agency: Ida Bjerga (Managing Director) and Sophie Offord (Brand Strategist).  The agency's name speaks for itself: Noise helps clients to express themselves through a strong branding personality. In this new highlight episode, Sophie starts by explaining her vision of setting up a solid strategy and what it really means at Noise. On her side, Ida reminds us how important it is to lay the foundation and the brand identity before getting into any specific projects. This conversation with Ida & Sophie is a breath of fresh air and we hope you will enjoy it as much as we do! 

For this last LeCorner episode of the year, let's enjoy a mix of some of the best discussions we had with our guests. 2022 has been the second season of our international series, and the least we can say is that we had a great time recording these 10 episodes with leading sports organisations. Many thanks to all the guests that were kind enough to share with us their vision, their background, their experiences and their anecdotes. Timelines (one extract for each episode, in chronological order) - EXT 1: San Francisco 49ers - Alison Lu - Dive into the 49ers ticketing workflow and processes - EXT 2: Sports Tech World Series - Thomas Alomes - Discussing NFTs in Sports - EXT 3: NBA - Jason Bieber - The role of team diversity to innovate - EXT 4: Michael Broughton - Tokenization in the Sports Industry - EXT 5: IMG Arena - Data workflows to enhance Fan Engagement  - EXT 6 IFAF - Pierre Trochet - Learn more about the American Football Culture - EXT 7: FIBA Media - Andrew Ryan - FIBA's broadcast strategy - EXT 8  CONCACAF - Jason Roberts - From playing football to directing development in a sports governing body - EXT 9: Bullpen Media -  Clint Vodjinoski - What does the Australian sports market look like? - EXT 10: Tennis Australia - Machar Reid Innovation Process  - EXT 11: Aurora Media - Barry Flanigan - Create content to tell better stories If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

In its homeland, American Football reigns supreme.  However, its international export seems limited, especially on professional level. Mainly for cultural, financial and business reasons.  Nothing is set in stone, though. Because while this sport may seem far from many cultures, it fascinates and attracts, especially Gen Z. In this new LeCorner episode, we had the pleasure to receive Pierre Trochet, president of IFAF (International Federation of American Football) to discuss what is both his mission and passion : The development of American Football around the world.  The 36 year-old Frenchman breaks us his exciting daily stakes, while insisting on the sport's huge potential. In terms of popularity, but also of investments. As a former player, Pierre also shares his passion for the game, and gives some precious entrepreneurial advices. In this episode, we tackled :   Pierre's journey, from Châteauroux to IFAF   What makes American Football attractive to younger generations ?   Germany, a trailblazer in Europe   A sport ahead of time in terms of innovation ?   Flag Football / American Football : what are the differences ?   Business crossovers between Football and Soccer : a development lever ? Recommendations :  Book : Leaders eat last / The Infinite Game by Simon Sinek.  Serie : Hard Knocks (HBO) If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

It's now official! Three years after its first stint, the NBA is back in Paris. The six-time champion Chicago Bulls and the three-time champion Detroit Pistons will face each other on Thursday, Jan. 19, 2023. On this occasion, we wanted to spotlight an episode recorded almost two years ago with Bastien Lacheny, Associate Vice President Media Distribution EMEA. We discussed the international footprint of the league but also its main challenges and objectives in Europe. In this highlight, Bastien focuses on the NBA media rights strategy in Europe as well as the different relations that link up the American League and the Old Continent. If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 2. By putting 5 stars on Apple Podcast to help us spread it. Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

What will the next data wave look like? Nearly two years ago, we had the pleasure to receive Andrew Cox, Former Chief Strategy Officer at Stats Perform and Managing Director of Opta, and now advisor at LaSource! Created in 1996, Opta launched a pioneering real-time data collection processes that would go on to revolutionize data use across football. Today, as part of Stats Perform, Opta data is relied upon by some of the largest sports organisations and federations in the world. Data is exponential, and already has a considerable influence on sports. But according to Andrew, it's only the beginning…

Founded in 2012, IMG Arena has leveraged its rights' expertise to pioneer the mainstream introduction of official data rights. They paved the way for a new revenue stream for their federation clients while delivering greater value to the sports betting industry. The UK company's ambition is to deliver a complete solution for the modern sports ecosystem through four pillars: Sports Services, Sports Betting, Sports Media, and Sports Performance, to create a fan-first solution for sports organisation. During this episode, we have been pleased to discuss with Mark Wrigley, Senior Director, Rights, and Andrew Corser, Vice President- Head Of Sales - Global at IMG Arena. They help us understand how IMG Arena work with their clients in a long-term relationship, as examples of the recently signed MLS and the European Leagues' deal. Episode timeline: - Mark and Andrew's journey in the sports industry and beyond  - What is the concept behind IMG Arena?  - IMG Arena clients - Origin and scope of activities for European leagues and MLS partnerships   - Why did IMG Arena acquire Flightscope and Signality? - The next generation of sports and entertainment experiences  - The digital and data needs of sports organisations: How to meet them? Recommendations:  - Book: Phil Jackson, Eleven Rings & Phil Knight, Shoe Dog  - Serie: Entourage If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

Michael Broughton is a 20-year-experienced sports consultant specialised in tech, finance, investment and data and has been keen enough to accept our invitation to our new LeCorner episode.   Michael has occupied senior management roles giving him a unique perspective on the executive capabilities of the sports sector. He has worked closely with clients like Manchester United, Chelsea, Arsenal, Liverpool, The FA, and Honda Racing F1, amongst others. From 2018-20 Michael was also leading the Technology and Investment Strategy at FIFA. During his discussion with Samuel Westberg, he shared an insightful analysis of how sports organisations should consider investing in specific departments to develop new revenue streams and further enhance their activities.  From the Web3 opportunities to data, Michael delivered an excellent overview of where sports organisations can invest in the following years and the most common factors holding them back.  Timeline of the episodes:  - Micheal's journey in the sport industry  - His very first memory of sport  - The evolution of sports consumption in recent years - What are the business opportunities of this new consumption of sport? - Create a new loyalty programme through the Web3  - Rethinking sports organisations' business model via innovation investment If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

With the 2022 World Cup quickly approaching, we wanted to spotlight one of our very first LeCorner episode with Daniel Ribeiro, Director of National Teams Services at FPF (Portuguese Football Federation).  Growing up in the United States, he started his professional career in 1998 as Operations Coordinator for the NY/NJ MetroStars, one of the original clubs of Major League Soccer, today known as New York Red Bulls.  Afterwards, he spent several years at UEFA, before moving to Portugal, his country of origin, to join FPF. Just five months before his country's triumph at UEFA Euro 2016 in France. In this highlight, Daniel provides some well-meant advice about innovation in football, and in sports in general. During our discussion, he depicts the backstage of the Portugal team's glorious rise, underlined by victories at UEFA's Euro 2016 and 2018-2019 Nations League.  If you had good time listening this extract, do not hesitate to support us:   1. By subscribing, it's just a small click

MLSE Digital Labs is an innovation organization that unites business and digital strategy, working across MLSE business operations and the front office. Its mission is to provide end-to-end delivery, starting with top-level strategy and continuing through product design and detailed technical development and deployment.    The unique aspect of this digital department is that every year it has increased its in-house capabilities (human, technological, etc.) to create more and more value for its fans and clients. They possess almost all the capabilities to develop new ideas and products from research to production.   In 2021, we had an insightful discussion with Teeka Cookson, now Director, Membership & Retention of MLSE, on the structure of the MLSE Digital Labs. We decided to highlight this discussion as it is an excellent example of how a sports organisation can structure a digital department to bring more value to its fans/clients and keep resources in-house.    We hope this will help you if you have, or plan to set up, a digital lab in your organisation.      If you had good time listening this extract, do not hesitate to support us:   1. By subscribing, it's just a small click

Back in 2016, FIBA announced a ground-breaking strategic partnership with Perform, that lead to the creation of FIBA Media. The joint venture, between the two organisations, is committed to increasing the value of the basketball fan experience and providing fans with unprecedented access to content. Besides, FIBA Media encompasses all rights commercialisation (broadcast, OTT, and data), production, and distribution for FIBA's premium events and leagues.    For this new LeCorner episode, we had the pleasure to discuss with its Managing Director, Andrew Ryan. Andrew is responsible for driving FIBA Media's growth strategy, to create opportunities to develop and promote basketball worldwide. During our discussion, we came back to FIBA Media's mission and strategy to deliver content to its fans in an innovative and fresh way.   Episode timeline: - Andrew's journey in the sports industry - His missions and duties at FIBA Media  - FIBA Media: origin and purpose - FIBA, Two Circles, and Courtside 1891   - A look at other streaming platforms: VolleyBall TV, and Fifa +   - Andrew's involvement in cricket as a commentator  - Recommendations:  Unofficial partner podcast / Leaders newsletter    If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

One of the main challenges for broadcasting major sports events such as the Olympic Games or European Championships is creating the right ecosystem between broadcasters and federations to ensure that both benefit from the event's exposure.  Eurovision sports, a subsidiary of EBU working with broadcasters and sports federations, have to deal with this every time, as Franck Choquard, Head Of Content & Servicing of the organisation, told us two years ago.  For this new extract, we decided to get back on this topic to highlight how broadcasters and federations should work together to promote both the sports and the brands during live events.  If you had good time listening this extract, do not hesitate to support us: 1. By subscribing, it's just a small click

Welcome to the second highlight of LeCorner International. Today, we get back to our discussion with Kyle Bunch, VP Managing Director, Global Sports Venture Studio at this time. The Global Sports Venture Studio enables the world's leading sports organizations to collaborate and engage with the sports innovation ecosystem. Two years ago, during the coronavirus pandemic, we sat down with Kyle to discuss innovation and new technology in the sport industry. At that time, the world of sport was facing significant challenges that led sports organizations to adapt and transform their business model. This extract explores how sports organizations have addressed these challenges and the future trends. If you had good time listening this extract, do not hesitate to support us: 1. By subscribing, it's just a small click

Formed in late 2012, Aurora Media, is a fully integrated content agency. They develop, produce and distribute original content and programming for international rights holders, broadcasters and brands. Aurora was set up to help clients create original IP in a furiously evolving business. For this new episode of LeCorner, we had the opportunity to discuss with its Chief Strategy Officer: Barry Flanigan. Barry has over 20 years of experience in digital media, having worked on multiple international events to develop fan engagement strategies for brands and rights holders. In this one-hour talk, with have been through the initiatives he led during his journey from Copa90 and what makes Aurora Media a unique content agency.  Episode timeline:  - Barry's journey within the media industry  - Presentation of Fika Mental Fitness  - The story behind COPA90: entertain, inform, and celebrate football and its fans - Fans as media creators with COPA90: the 2018 FIFA World Cup initiative  - What is Barry's role within Aurora Media? - How to connect fans with athletes?  - Aurora media clients' initiatives: Super League Triathlon and Extreme E use cases - What is Aurora Media's unique value proposition?  - Recommendation: Book -  A Brief History of Humankind (Yuval Noah Harari)  If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

Welcome to our off-series of LeCorner - International podcast.  Every month, we'll revisit the best moments and highlight the most interesting discussions we had with our guests.  For the very first one, we dive back into our discussion with Michael Proman, Managing Director of Scrum Venture, a seed-stage venture firm investing across various industries in the U.S. and Japan. The firm accelerates portfolio companies with global opportunities and helps corporations innovate. In this extract, Michael shared his vision on how startups should navigate within the sports industry. Then, we turned to the economic issues that sports organizations are faced with, impacting their profitability and their innovation process. A discussion recorded two years ago, but still ongoing today. If you had good time listening this extract, do not hesitate to support us: 1. By subscribing, it's just a small click

Tennis Australia, the governing body for Tennis in Australia since 1904, organizes national and international Tennis tournaments, including the Australian Open, the Australian Open Series, Davis Cup, Fed Cup, ATP Cup, and Australian Pro Tour.  Its core mission is to create a playful world through tennis for everyone. In addition, the association has also been on the innovation journey for several years now as they work to grow the connection with SportTech and tennis. For this new episode, we welcomed one of its leading voices in the field of sports science and innovation: Machar Reid.  Machar has a PhD in Biomechanics, has published over 100 peer-reviewed articles and books, and is currently the Head of Innovation at Tennis Australia. During this episode, we have been through his activities within Tennis Australia and WildCard Ventures to understand how the innovation process is handled in both companies. Episode timeline:  - Presentation of Machar  - Machar's passion for mentorship - What does innovation mean to Machar? - The innovation process within Tennis Australia: a long term vision  - How does innovation prevent injuries? - Machar's three favorite technologies - WildCard Ventures: missions and duties - WildCard Venture's due diligence process - How does Machar perceive the Australian sports tech market compared to Europe or the US? - Recommendations: Podcast: Business Wars If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

We are delighted to share this new LeCorner - International Episode with you as we are receiving Jason Roberts, an old and good friend of our Chief Strategy Officer JB.  Jason is a former Premier League footballer player. He started his career at Hayes Football Club and played almost 500 matches in the United Kingdom.   Prior to the end of his career, Jason founded the Jason Roberts Foundation, a charity dedicated to providing young people in the UK and the Caribbean with the opportunity to learn, build confidence and broaden their perspectives through sport.  In 2017, he was appointed Concacaf's Director of Development to lead the Confederation's efforts across coaching education, corporate social responsibility, women's football, and professional football.  For this 23rd episode of LeCorner, we went through his journey as a professional footballer as well as his “second life” and the challenge that surrounds it.  Episode timelines:  - Jason's passion for football, and his journey as a football professional - Get the best out of a professional football career   - Jason's transition from on to off pitch  - Jason Roberts Foundation - What advice to give to youth to succeed as a professional footballer  - Jason's duties at Concacaf as Director of Development - How Concacaf uses data to help develop national football associations - Player career management in the US vs Europe  - Recommendations:  Football Club Management: Insights from the Field - Ian Lawrence  / The Last Dance If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

STWS is recognized as a world-leading advisor on the Future of Sports and Sports Technology. Its mission is to be the trusted resource in helping companies, teams, and individuals excel in the global sports technology community. A few weeks ago, Jean-Baptiste Alliot, our CSO, shared his thoughts on the future of the sports tech in 2022  for SportsPro Media with Thomas Alomes, SWTS' Head of Market Insights. We decided to dive into the trends mentioned in this article to get a deeper insight into it, and so we invited Thomas in this new episode. In short, Thomas is a global leader in sports technology ecosystem growth and development with a passion for connecting the best people with the best ideas. He was the perfect person to talk about the major evolutions of the sports tech sector. Episode timelines:  - How did Thomas join the sports industry?  - How should startups manage their business, both internally and externally? - Introduction to the Sports Tech World Series   - Texas: an ecosystem for innovation and business growth      - Why and how should sports organisations approach the NFT?   - How can sports organisations benefit from Web3? - DAOs in the sports industry: is it realistic? - Passive data collection: 2022 trend - Recommendations:            - Series: Drive To Survive            - Podcast: The Global Sports Technology Podcast If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

Bullpen Media produces content and interviews with people in startups, business, digital, technology, sports, fitness, gaming and more. Published and edited by Clint Vojdinoski, his mission is to spotlight who and what is shaping the future sporting industry.   A few weeks ago, our CEO, Samuel Westberg, was a guest on the Bullpen media series: "In Conversation with...". Clint has been kind enough to highlight our agency's activities, and how we help startups integrate the European market.   It was our turn to give back! So we invited Clint to our digital show to deep dive into Bullpen Media, and his journey in the sports industry. It was an insightful episode, allowing us to explore a sports market we didn't talk about yet: the Australian market.   Episode timelines: - Clint's journey from live production to Bullpen Media   - Bullpen Media activities  - What is the mission of a startup mentor? - Australian sports organizations that drive innovation - Australian sports market structure - How is the Australian Football League leading innovation? - Entrepreneurial mindset: patience, resilience, and adaptability  - Book recommendation: The Final Days of EMI: Selling the Pig If you had good time listening this episode, do not hesitate to support us:   1. By subscribing, it's just a small click

The San Francisco 49ers is an American Football team based in San Francisco, which won five Super Bowls between 1981 and 1994.    The team embarked on a digital transformation about ten years ago, building a new stadium, hiring more employees, and bringing in a host of technology innovations for an amazing fan experience.   For this new LeCorner - International episode, we have been pleased to receive Alison Lu, Director, Business Strategy & Analytics at San Francisco 49ers. Graduated from Harvard and Yale, Alison began her career in the sports industry with the Orlando Magic before joining the San Francisco 49ers, and Elevate Sports Ventures.    For almost an hour, Alison, Samuel, and Jean-Baptiste discussed how the franchise is improving its in-venues experience, as well as how Alison's team collects and analyses data from fans. We also spoke about Elevate Sports Venture and the relationship it has with the team at the 49ers.  Episode timeline:  - Alison's journey in the sport industry  - Women of the Niners: introduction to the official women's club of the 49ers - “Member Inclusive Menu”: a program designed for season ticket members - How do 49ers collect fan data during match day?  - NFL's expansion internationally   - How to improve the in-stadium experience?   - Elevate Sports Ventures. What are Alison's responsibilities? - A winning collaboration among 49ers and Elevate Sports Ventures  - Data in the sport industry  - Pieces of advice to improve the in-venue experience If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

We couldn't imagine a better way to start this new season of LeCorner - International! For the second time in its history, we had the opportunity to talk with one of the biggest sports leagues in the world: the NBA.  Over the last few months, the American league have partnered with significant companies to engage with its fan and the new generation (Buzzer, and prominent start-ups through NBA Launchpad). NBA has always been at the forefront of innovation, creating programs and campaigns to provide an even more premium experience of the game.   To discuss these topics, we had the pleasure to receive Jason Bieber, Growth & Innovation strategy lead at NBA. How does the league handle innovation? How to involve more fans?  Episode's timeline: - Presentation of Jason: from Accenture to NBA - What did he learn from his experience at Accenture? - NBA's culture of innovation - The innovation process within the NBA: a decentralized approach   - How do NBA fans embrace new products?  - Provide a new fan experience with Dapper's collaboration. - Personalize, interact and create immersive fan experiences: the NBA's motto - Look outside the sport, especially for trends and new technologies. If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

For this last LeCorner episode of the year, let's enjoy a mix of some of the best discussions we had with our guests. 2021 has been the first season of our international series, and the least we can say is that we had a great time recording these 18 episodes. Many thanks to all the guests that were kind enough to share with us their vision, their background, their experiences and their anecdotes. Timelines (one extract for each episode, in chronological order) - Ext 1: Scrum Ventures - Michael Proman - which directions are funds looking towards and what do startups have to get right? - Ext 2: Global Sports Venture Studio - Kyle Bunch - the origin of sports accelerator programme, sports current challenges & future trends    - Ext 3: EBU - Franck Choquard - partnering with sports organisations to build their future media strategy - Ext 4: MLSE - Teeka Cookson - delivering best-in-class sport and entertainment experience to fans - Ext 5: FPF - Daniel Ribeiro - how to continuously reinvent yourself when operating sports events? - Ext 6: LiveLike - Miheer Walavalkar - the Entrepreneurial Journey #1 - Ext 7: Stats perform - Andrew Cox - from collection to monetization, one of the first data business story in the sport industry - Ext 8: NBA - Bastien Lacheny - how does the league operate in Europe and what are its objectives? - Ext 9: Greenfly - Daniel Kirschner - the Entrepreneurial Journey #2 - Ext 10: Noise Studio - Ida Bjerga and Sophie Offord - creativity and brand identity in the sports industry - Ext 11: The Value Xchange - Kevin Hall - turning sponsorship into partnership - Ext 12: Sail GP - Jose Garnes - promoting a new competition through engaging content - Ext 13: MLS - Chris Schlosser - from linear TV to omni channel strategy - Ext 14: Atlético Mineiro - Felipe Ribbe De Vasconcellos - International growth through disruptive innovations - Ext 15: Slate - Michael Horton and Eric Stark - the Entrepreneurial Journey #3 - Ext 16: Nascar - Tim Clark - pit stop - how does Nascar drive engagement? - Ext 17: Pixellot - Ross Tanner - leveraging AI-Automated Technology to produce sport events - Ext 18: Super League Triathlon - Joe Edwards - leveraging AI-Automated Technology to produce sport events If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

The Super League Triathlon is a private league with innovative race formats, shorter with multiple transitions between swimming, cycling, and running. The race was first envisioned in 2016 and co-founded in 2017 by former Ironman world champion Chris McCormack with amateur triathlete and Russian billionaire Leonid Bogulslavky. Nowadays, Super League Triathlon is disrupting traditional triathlon with action-packed multi-day formats and unpredictable races. Powered with the latest technology, fans experience a unique, up-close-and-personal event. In this new episode, we had the pleasure to discuss with Joe Edwards, Chief Marketing Officer at Super League Triathlon. We have been through his professional journey, and how Super League Triathlon is a game-changer for sports events. Episode timelines: - Joe's journey in the sports industry - Super League Triathlon — a competition designed for media first  - Why did Joe decide to move to the Super League Triathlon?  - Content strategy at Super League Triathlon - How to entertain the fans?  - Who is Super League Triathlon's audience? - Super League Triathlon & Swift: an innovative partnership  - Future growth area of the Triathlon Super League  If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

It's said that today, millions of sporting events take place every year, but many of them are still not broadcasted. These events range from local youth and women's sports to lower leagues and niche sports. Indeed, traditional broadcasters did not often see the value in acquiring these TV rights because of the low return on investment generated. This creates a lack of visibility for their events and to deal with this situation, they have to produce them so it can finally be available for their fans. Pixellot, the leader in AI-based automated video and analytics solutions for the sports market, has revolutionized the traditional processes of video capture, production, and distribution, enabling sports organizations to affordably broadcast and monetize their events. In this new episode, we had the pleasure to discuss with Ross Tanner, Director of New Business and Sales at Pixellot. We have been through his professional journey, and how Pixellot enables clubs to produce their own sport events. Episode timeline:  - Ross Tanner's journey: from his professional background to his passion for football  - All the environments he has worked in: club/league/data provider/TV producer. - Pixellot's presentation and activities: AI-Automated solutions for live production  - From tier 1 club to tier 4 club — who are Pixellot's customers?  - Pixellot's solution: An unmanned multi-camera system  - Growth area for Pixellot: example of women's sports - The role of the human being in data - The future of sports event production If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

The National Association for Stock Car Auto Racing (NASCAR) founded in 1948 is one of the most famous sports proprieties in the United States, attracting more fans each year.  In 2021, the new Bubba Wallace team (owned by the former basketball player, Michael Jordan) contributed to NASCAR's audience growth as 29% of sports fans said they were more likely to watch a NASCAR race based on this new team. For the 2022 season, the NASCAR Clash will move from Daytona Beach, Florida, to the LA Coliseum on February 6. It will be the first time since 1979 the Clash has not been held at Daytona. In this new episode, we had the pleasure to discuss with Tim Clark, Senior Vice President & Chief Digital Officer at NASCAR. We have been through his professional journey, and how NASCAR engages with its community. Episode timelines: - Tim's presentation: His professional background from the retail industry to the sports industry - How did he successfully transfer his e-commerce skills to NASCAR? - NASCAR fans: Who are they? - How to deal with a diverse fan base? - The race format evolution to improve fan engagement - NASCAR's collaboration with other race car leagues - How to consider environmental issues in motorsport competition? - Digital strategy at NASCAR: from social media to its own digital platforms - Finding the right balance between physical and virtual worlds   If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

Welcome to the entrepreneurial journey, a new series of episode that will be showcasing CEO and startup founders that have been brave and bold enough to launch their business and create their product within the sports industry.  For this second episode, we have invited Eric Stark - CEO & Co-Founders, and Michael Horton - COO & Co-founders at Slate.  What is Slate?  Founded in 2018, Slate is a content creation platform for real-time social media. The solution allows companies to quickly overlay content with their own branded fonts, colors, filters, graphics, and animations from a custom mobile app, and then post directly to platforms like Instagram Stories. Brands have full control over the content in their app from a dedicated web portal. The American startup is trusted by teams in the NFL, NBA, NHL, MLS, EPL, MLB as well as major brands in media and entertainment.  ___ We've been through Eric's and Michael's journey until the creation of Slate, the initial vision and their development outside the sport industry. We have been focusing on their entrepreneurial journey, and their experiences learned from their previous positions to make Slate a success. A passionate discussion between people that know well each other as LaSource is representing Slate on the European market! Episode timeline:  - Introduction to Eric and Michael: their professional background to their journey at Slate - Starting at San Francisco 49ers: content creation strategy - - Learn from past experiences to succeed on the entrepreneurial journey - What makes a good team to success?  - Corporate vs startup culture - VC and fundraising: meeting both startups and investors' expectations  - The initial vision of Slate's solution - The future of social media around content creation  If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

Atlético Mineiro is a professional football club founded in 1908, playing at the first level of Brazilian football (Campeonato Brasileiro Serie A) and has won more than 71 official titles, including 1 Copa Libertadores, 2 CONMEBOL Cup, and 45 championships. It's one of the biggest football clubs in South America that attracted top players such as Ronaldhinio, João Leite or Robinho. Atlético Mineiro is also one of the leaders in the Brazilian football market when it comes to bring strategic innovation to engage with fans and create new revenue streams.  One year ago, the club has hired its first Head of Innovation to expand its commercial operations both domestically and internationally.  And we had the pleasure to discuss with him! Felipe Ribbe de Vasconcellos has been through his professional journey, from his position as a journalist at Sport TV - the biggest sports broadcaster in Brazil, to his current role at Atlético Mineiro. We discussed the relevance of innovation within an organisation and its influence on the club's international expansion. Episode timeline:  - Introduction to Felipe: his professional background (Journalist at Sport TV, Broadcast coordinator in the Brazilian Basketball League, Sport innovation consultant at Enzima…) - Entrepreneurial journey: main takeaway from his experiences  - What space should innovation have within a club? - Innovation at Atletico - How to raise awareness on Atletico around the world?: NFT/Fan Token case study  - Improving fan experience through AR features - Development of new revenue streams - Broadcasting strategy in Brazil' Football industry: From the third to first one team - How are football competitions and institutions are organised in Brazil? - Looking at the future of Brazil's football industry: Amateur to professional clubs, leagues, competitions… If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click