Nik And Ant - PTMA Podcast

Nik, Ant and Sky dig into what to actually do in Q4: the small-group PT model Sky would run today (and realistic earnings), whether to end a front-end offer right before Christmas (yes), how to handle a management environment you're starting to dislike, when “tough love” backfires and what to do instead, what to expect from your first paid ad (spoiler: creatives make or break it), how to start online from zero by building in public, practical retention plays heading into the holidays, plus a candid riff on the Enhanced Games and a PTMA Conference update ⁠Coaches Conference tickets here⁠Timestamps; 00:00 – Cold open + chaos as usual01:00 – Where PTMA's headed (more coaching depth > agency model)03:25 – If we went back to PT: Sky's small-group model & £5–6k/month06:00 – Disliking your environment? How to handle management like an adult08:48 – Should a front-end offer finish right before Christmas? (Yes, and why)11:00 – “Tough love” vs. communication breakdown: objective signs & boundaries17:32 – Your first paid ad: expectations, creatives, and constant testing21:06 – “Balanced lunches” → a smart way to use AI for client meal ideas23:12 – Starting online with zero clients: build in public, test offers, lead magnets26:29 – Retention & engagement through Nov–Dec: future-pacing & planning30:07 – The Enhanced Games: performance, money, and messy incentives38:05 – PTMA Conference update: one-day Friday ticket & bigger room

Ant and Sky are back (minus Nick… who still refuses to take a holiday).This week, they tackle the questions every coach should be asking right now — from building a new audience to planning launches, avoiding complacency, and creating offers that actually convert.They cover:

Timestamps00:00 Introduction and Guest Introduction00:43 Building a Structured Content Plan08:09 Engaging Your Audience on Social Media14:18 Compartmentalizing Client Issues16:56 Learning from Mistakes21:21 Marketing Multiple Services24:56 The Role of AI in Coaching31:55 Conclusion and Final ThoughtsSecond wave of early bird tickets for the Coaches Conference2025 tickets here!

Come spend two days with us learning, connecting, networking and upskilling yourself as a coach and business owner ... click here for more infoTimestamps; 00:00 Introduction and Morning Banter01:21 Increasing Engagement on Social Media Stories05:37 The Hustle: Does It Ever Stop?06:43 Being Aggressive in Content Creation09:12 Restarting Your Career: What Would You Change?11:45 Anticipating New Speakers at Events13:56 Life After Death: A Lighthearted Discussion15:11 Best Online Purchase Hooks for Cold Leads16:50 Underrated Benefits of Being a Coach18:53 Rebranding Your Business: Key Focus Areas20:33 Doubts About Niche and Market Fit

Early Bird tickets available now ... and only 10 available. Link here to grab yours We discuss the upcoming Coaches Conference, emphasizing its importance for fitness professionals. They explore the significance of understanding client needs, the value of face-to-face interactions, and the structure of the conference, which is designed to enhance both business and coaching skills. The conversation highlights the necessity of breaking through personal belief barriers and the collaborative environment fostered at the event.TakeawaysThe Coaches Conference is a cornerstone for professional development.Understanding client needs is crucial for effective coaching.Face-to-face interactions enhance learning and networking opportunities.The conference is structured to provide both business and coaching insights.Participants will leave motivated and with actionable strategies.The event is designed to be accessible for coaches in their early careers.Breaking through belief barriers is essential for personal and professional growth.The conference fosters a supportive community among fitness professionals.Workshops are tailored to encourage participation and engagement.The focus is on applying knowledge rather than just sharing information.

Chapters00:00 Introduction and Welcome00:54 Understanding Client Questions on Fat Loss05:29 Effective Communication and Client Engagement09:09 Managing Guilt and Client Expectations11:59 Exploring Client Goals and Coaching Techniques15:32 Implementing Educational Initiatives for Clients17:25 Client Commitment Strategies19:45 Planning Community Challenges22:58 Addressing Questions and Conference Promotion

Chapters00:00 Introduction and Weekend Recap03:26 Effective Follow-Up Strategies After a Giveaway06:54 Re-engaging Old Clients: Best Practices10:28 Working with a Business Partner vs. Self-Employment14:24 Maximizing Impact from a Rebrand18:54 Launching a New Product: Key StepsTakeawaysFollow up after a giveaway with nurturing and value.Reaching out to old clients should be a regular practice.Working with a partner can share the workload but requires alignment.Be genuinely curious about your clients' needs.Expectations from a rebrand should be clearly defined.Involve your audience in the rebranding process.Communicate your values clearly during a rebrand.Understand the gap your new product fills in the market.Be excited about your offerings to engage others.Clear objectives are crucial for successful product launches.

Some takeaways from todays episode ... TakeawaysThe importance of effective communication with clients.Recognizing when to end a coaching relationship.Strengths and weaknesses play a crucial role in coaching.Setbacks are part of the business journey; resilience is key.Follow-up processes can enhance client engagement.Engagement on social media requires a mix of content.Testimonials should be marketed creatively and effectively.Public speaking comfort can improve with practice and belief in content.Building relationships through relatable content is essential.Understanding client needs is vital for successful coaching.Chapters00:00 Introduction and Event Recap06:02 Client Relationships and Communication11:56 Finding Clarity in Life Goals18:18 Engagement Strategies for Social Media24:54 Marketing and Rebranding Strategies32:48 Public Speaking and Comfort Levels

No one really tells you how to deal with set backs in a coaching business. Chapters01:32 Overcoming Setbacks and Building Confidence07:20 The Importance of Client Communication11:07 Managing Illness as a Self-Employed Coach16:56 Integrating Clients into Group Settings21:54 Rebranding for Niche Focus24:35 Networking and Building ConnectionsSeptember PTBT is now live click here to apply

Chapters00:00 Introduction and Weekend Highlights02:33 Marketing Strategies for Online Coaching05:12 Building Social Media Following07:57 Engaging Audiences for Launches10:49 Understanding Pain Points in Marketing13:43 Gym Pet Peeves and Lighthearted Banter16:39 Balancing Business and Personal Life21:22 Navigating Remote Work and Personal Values23:12 Managing Expectations and Time Efficiency27:58 Defining Success in Business33:05 Effective Email Marketing Strategies37:52 Final Thoughts and Reflections

Most business mentors and coaches are trying to scale and systemise everything. blueprints for how to wipe your own ass, on zoom calls with 100's of other trainers, no being heard, handed to "success coaches" ... Why we are sticking with what we believe, and behind the scene of the PT Business Transformation Mentorship Timestamps; 00:00 Introduction to PT Business Transformation02:54 Understanding the Target Audience05:28 What the Program Is Not08:44 Identifying Common Struggles11:21 The Importance of Personalization14:15 Implementation Phases of the Program17:20 Group Mentoring Dynamics20:12 Addressing Time Management Concerns23:08 Community and Support in Mentorship25:57 Final Thoughts and Next StepsLearn more about us, see th results we provide and book a call with us to fin out more. PS ... we are closing the doors to the mentorship at the end of August for a period of time, so get in quick if you're on the fence. https://www.ptmentoracademy.com/pt-business-transformation-mentorship

TakeawaysUnderstanding client objections is crucial for effective communication.Identifying as part of the health industry can enhance client relationships.Automation can streamline client onboarding processes.Honest conversations can lead to positive outcomes when ending client relationships.Assessing business phases is essential for new mentorship participants.Having systems in place can help maintain control over your business.A program name can aid in client understanding but isn't strictly necessary.Social media content should be tailored to the target audience.Frustrations in work often stem from communication and technology issues.Adapting nutrition advice requires understanding the client's cultural background.Chapters00:00 Introduction and Overview01:09 Navigating Client Objections on Pricing05:22 Unpopular Opinions in the Fitness Industry07:11 Automating Landing Pages and Client Onboarding08:04 Deciding to Stop Working with Clients11:07 Prioritizing Tasks in Mentorship12:46 Feeling in Control of Your Business14:05 The Importance of Program Naming17:05 Content Creation for Social Media18:43 Frustrations in Weekly Tasks21:37 The Hot Dog Debate22:48 Converting Leads to Sales26:31 Adapting Nutrition Advice for Diverse Diets29:18 Mastering Sales During Consultations

TakeawaysInstagram is a valuable resource for programming knowledge.Fitness challenges can enhance client engagement and community.A consistent marketing plan is crucial for personal trainers.Clients often take time to engage, so patience is key.Investing in marketing efforts can yield long-term benefits.Habit-based challenges can help clients improve their routines.Social media should showcase both personal and professional aspects.Regular content output is necessary for online visibility.Engaging clients in decision-making can increase participation.Personal trainers should not compare themselves to established influencers.Chapters00:00 Introduction and Context01:29 Instagram Accounts for Programming Knowledge04:38 Client Challenge Ideas06:45 Marketing Strategies for Personal Trainers

TakeawaysAnt struggled with marketing and lead generation early on.Sky's journey began with a health scare that changed her life.Nik's experience on cruise ships shaped his coaching philosophy.All three faced challenges in client retention and business management.The importance of tracking progress and financials was emphasized.Sky transitioned to online coaching during the pandemic.Ant and Nik founded PTMA to support personal trainers.The conversation highlights the need for personal trainers to develop business skills.Each host shared their unique approach to coaching and client relationships.The discussion reflects on the evolution of their careers in the fitness industry.Chapters00:00 Introduction to Personal Training Journeys02:43 Ant Park's Evolution in Fitness05:00 Sky's Transformation Through Health Scares07:17 Nik Hanley's Path to Personal Training11:33 Challenges Faced in the Fitness Industry

A quick shorter session this week....focal point was the questions around "sales calls" which has been knocking about a bit on social media recently.Time Stamp00:00 Introduction and Overview01:06 Future Guests and Networking03:01 Advice and Personal Growth04:47 Productivity Habits and Routines08:32 Managing Task Overload and Anxiety11:26 Difficult Decisions and Saying No15:54 Sales Calls and Business Context19:17 Closing Thoughts and Social Media Insights

be careful of your ear drums at the start! show notes and time stamps here > 00:00 Introduction and Red Flags in Hiring Coaches01:58 Marketing Strategies and Client Engagement04:38 Maintaining Motivation in Repetitive Topics06:47 Client Retention Strategies During Summer09:11 Incentives and Client Challenges11:35 Navigating Gym Choices and Business Growth13:47 Staying Aligned with Your Mission15:46 Personal Motivation and Coaching Purpose17:28 The Journey into Coaching18:46 Innovative Strategies for Social Media Engagement20:53 Navigating Niche Changes in Coaching23:50 Addressing Body Image and Scale Obsession27:09 Finding Joy in Coaching28:32 Refining Your Brand and Offerings30:30 Marketing Beyond Local Boundaries32:12 Content Strategies for Increased Reach

In this episode of the PTMA podcast, we have a lively discussion about our experiences in coaching, the transition to online coaching, and the importance of maintaining in-person interactions. We explore the challenges of executing new ideas, the significance of introducing new programming blocks effectively, and the strategic considerations behind social media presence. The conversation also delves into the traits that distinguish high performers in the fitness coaching industry, emphasizing discipline, accountability, and the willingness to work during unsociable hours. Timestamps ;00:00 Introduction and Team Dynamics01:45 Reflections on Coaching Fitness Clients06:14 Overcoming Doubts in Idea Execution09:10 Introducing New Programming Blocks14:17 Social Media Strategy: New Accounts vs. Existing Accounts17:23 Traits of High Performers in Fitness Coaching18:27 Understanding Metrics and Personal Branding21:25 Proudest Gym Achievements and Performance Focus22:56 Essential Skills for Online Business Success27:40 Overcoming Self-Doubt and Taking Action32:12 Improving Email Open Rates35:25 Client Challenges and Feedback Mechanisms

Today on our "monthly break" from Q&A, we talked about a challenge we are putting on for coaches. Recently the crippling overwhelm and comparison to other coaches has affect quite a few mentee's that we work with. Therefore, we came up with a 30 day content challenge for coaches to give them a kick up the ass, and get momentum and action taking to a whole new level. It is completely FREE and any coach can join.We kick off on the 30th June. The 30-day social media challenge aims to boost consistency for coaches.Repetitions in posting help build confidence and efficiency.Coaches often struggle with overthinking their content.Finding one's voice is crucial for effective engagement.Community support can motivate coaches to take action.Client check-ins should focus on key areas for improvement.Scaling a coaching business requires reevaluating service delivery.Reactive changes to pricing or services can be detrimental.Reflecting on client loss can provide valuable insights.Consistency in social media can lead to better client interactions.Want to join? Simply join the free Facebook group here

Recording from our live workshop for coaches and PT's on how to Sell without feeling sales. If you're someone who struggle with asking for money, has no structure to their sales calls, and wants to feel at ease and confident with the process ... this is definitely the one for you. If you prefer to watch along with the slide, you can do here by watching on YouTubeTimestamps;00:00 Introduction to Coaching and Sales Framework03:04 Understanding the Sales Process05:47 Mindset and Self-Awareness in Sales09:11 Active Listening and Building Trust12:03 Marketing and Overcoming Objections14:48 Communication Styles and Techniques18:14 The Importance of Open Questions20:55 Gathering Information Effectively23:52 Creating a Comfortable Environment for Consultations26:50 Using Past, Present, and Future in Goal Setting37:09 Understanding the 'What' and 'Why' of Goals40:36 Identifying Barriers and Challenges45:58 The Bridge Model: Connecting Goals and Solutions49:06 Setting Strong Goals: The Importance of Emotional Anchors55:22 Breaking Down Belief Barriers01:00:22 Collaborative Solutions: Building Programs Together01:04:01 Final Thoughts: Confidence in Coaching and SellingAny questions, or if you'd like the resources to go with, drop us an email here > admin@ptmentoracademy.com

SummaryIn this episode of the Shit House Podcast, the hosts discuss various topics related to personal training, business strategies, and productivity. They explore considerations for moving gyms, prioritizing tasks, maximizing client engagement through group chats, and the importance of email marketing. The conversation also touches on managing inquiries when capacity is full, maintaining productivity, and establishing efficient coaching systems. In this engaging conversation, the hosts explore a variety of topics ranging from the light-hearted debate of whether cereal qualifies as soup to the more serious discussions on time management, the integration of AI in business, effective lead generation strategies, and the financial stability of self-employed professionals. Each segment offers valuable insights and practical advice for listeners navigating these themes in their own lives and careers.Chapters00:00 Introduction to the Shit House Podcast02:55 Considering a Gym Move: Key Factors06:01 Prioritizing Tasks and Projects08:53 Maximizing Client Group Chats11:52 The Value of Emails in Business15:00 Keeping Inquiries Warm When Capacity is Full18:00 Managing Productivity and Motivation24:05 Starting a Personal Training Business in a Gym26:59 Coaching Systems for Efficiency31:20 Cereal: Soup or Not?33:30 Time Management in Business37:18 Embracing AI in Business44:38 Lead Generation on the Gym Floor51:36 Financial Stability as a Self-Employed ProfessionalTakeawaysConsider client accessibility when moving gyms.Evaluate the positives and negatives of a gym change.Identify what drives the decision to change gyms.Prioritize tasks based on urgency and importance.Engage clients in group chats to foster community.Emails are a valuable communication tool for businesses.Provide value in emails to avoid them being seen as junk.Keep inquiries warm with low-barrier offerings.Recognize that productivity levels will fluctuate.Establish systems to automate routine tasks. Cereal is not considered a soup due to its cold nature.Effective time management involves understanding task durations and prioritizing accordingly.AI can significantly enhance business efficiency and should be embraced.Lead generation should be viewed as a service to help others, not just a sales tactic.Financial stability as a self-employed individual requires understanding personal finances and managing income effectively.Regularly reviewing the effectiveness of marketing strategies is crucial for success.AI tools can assist in content creation and organization, but should not replace personal creativity.Customer service in a gym setting should be approached with a mindset of helping others.Self-employed individuals can achieve financial stability with the right strategies and mindset.Living within one's means is essential for financial health, regardless of income level.PS If you got the end of the episode, email us the phrase from sky!!! admin@ptmentoracademy.com

In this episode of the PTMA podcast, the hosts discuss various aspects of lead generation, sales calls, mentoring, and the challenges faced in the fitness industry. They emphasize the importance of building genuine relationships, handling failures gracefully, and celebrating the small victories in mentoring. The conversation also touches on balancing multiple niches and the significance of staying true to one's values in business. The hosts share personal anecdotes and insights, creating a relatable and engaging dialogue for listeners.Chapters00:00 Introduction and Welcome Back02:53 Relaxing In-Person Lead Generation05:50 Handling Failed Sales Calls09:56 Proudest Moments as Mentors15:04 Balancing Multiple Niches18:55 Navigating the Fitness Industry's Challenges25:09 Closing Thoughts and ReflectionsTakeawaysRemove or manage your expectations in lead generation.Focus on having genuine conversations with people.View lead generation as a form of customer service.Reflect on the reasons behind failed sales calls.Understand the importance of positioning in sales conversations.Celebrate the small breakthroughs in mentoring.Recognize the impact of confidence on business growth.Treat different niches as separate businesses.Utilize social media as a free marketing tool.Stay true to your values in business practices.

We explore strategies for maximizing email engagement, effective client check-ins, and the importance of clear communication in coaching. The conversation also delves into the challenges faced by personal trainers in commercial gyms, the transition to online coaching, and how to raise awareness for coaching services. Additionally, we touch on key behavior topics for weight management and the significance of understanding client goals.TakeawaysMaximize email engagement by improving your call to action.Start emails with relatable content to engage readers.Effective check-ins require understanding client needs.Communicate value by addressing client pain points.Transitioning from commercial gyms requires strategic planning.Building an online coaching business takes time and effort.Raising awareness involves clear messaging about your service.Focus on key behavior topics for effective weight management.Uncover client goals through deeper conversations.Results are essential for marketing your coaching services.Chapters00:00 Welcome Back and Podcast Updates01:12 Maximizing Email Engagement03:10 Effective Client Check-Ins06:09 Communicating Your Value as a Coach11:56 Navigating Commercial Gym Challenges16:03 Building an Online Coaching Business19:51 Raising Awareness for Online Coaching20:22 Key Behavior Topics for Weight Management22:54 Uncovering Client Goals25:01 Preparing for Transition from Commercial GymsWANT TO IMPROVE YOUR CLIENT CHECK IN PROCESS AND ADHERENCE? Check out the course which does just this > https://www.ptmacourses.com/course/mastering-the-weekly-client-check-in

“Raising awareness of the readiness to change” How would you help a client who seemingly "can't get her head in the game". She wants to lose weight but finds herself drinking more alcohol in the evenings than she'd like. We've revisited her goals, she's led her action steps to move forward with, but most weeks she feels like she isn't moving forward as much as she would like and gets frustrated with herself. Leveraging your reputation on the gym floorHow do you do marketing on the gym floor if its a pretty quiet gym and most people already know who you are?Should you always include CTAs in all of your marketing emails and insta posts or should you look to just provide more value in some emails without asking for anything. Bit of feedback on booking client sessions. Some clients want to know my availability in advance, but its hard for me to provide it as my schedule can change depending on clients who work shifts. I considered using a booking system for them to use and book their own sessions, but that will make my schedule an absolute chaos. Is there a middle ground to this?Please enter one questions below for this weeks Q&A!As above about client bookings and working around flexible clientsShould your grid posts be the same time every week. I have been talking to this one individual on Instagram and has expressed interest in working with me in the past. At what point should I nudge him towards a consultation and how to do it? What should I say?What is the COACH feedback model and could you give an example of a piece of feedback using it pleaseRunning out of leads magnet ideas. What kind of content do you find is the most engaging? Reels or informative/writen postsOne of the biggest issues I face, is where to start, where to focus my energy. What are the steps you would take to create clarity, and prevent yourself darting from task to task.I've been offered some free digital billboard space should i use it to build awareness of the gym of should I have an offer with a direct call to action?Running out of leads magnet ideas. Being self employed & running your own businesses, do you find it hard to have a good work life balance?Best way to deal with dips in motivation due to the gym you work at? (I saw your post on it, just think it may help others if they didn't)

From your experience, what are the lead magnets that get people the most new clients for people in the academy. (giveaway, Weightlifting workshop, free trial etc.)How would you guys make the most of classes when 1) The numbers are low 3-6 people (class numbers have always been low in the gym unless it's the Monday/Tuesday evening slot2) It's a PureGym branded class (no flexibility to do your own thing)How to overcome fear of increasing SGPT prices. New clients happily accept the price just fear for OG SG Clients.Successful ways to make leads into conversionsI'm finding some of my clients aren't replying to their check in feedback given friday dinner until like saturday/sunday when I aren't working. Then I'm replying and going against my working hours but I feel like I can't ignore them. Any Advice on how to handle it?Am I better off using my time to do gym floor lead gen or online lead gen if I'm a gym floor PT trying to go fully online.What's your go-to when motivation dips or imposter syndrome creeps in?what's the best way to get people in a community chat to support eachother more and gee each other I have a client who has a super busy work schedule. She manages to get her sessions done but has admitted she becomes lazy when it comes to her nutrition. She sometimes doesn't stop for a lunch break and some days she'll get home from work at 11pm/midnight. Some nights she'll eat when she gets home but has admitted that most of the time she can't be bothered to cook / eat. Some days she only consumes 600-700 calories but isn't phased by this and says she's 'just not hungry' How would you approach this?How do you nudge a lead you're having a conversation with towards booking a call and hopefully signing them on?

If you had to start a group training session for the first time looking to transition clients from 1-1) what are the steps you would take to make sure it was set up and run successfully - and how would your pricing & overall service delivery compare to your 1-1's?How many times does a client have to be late to a session and by how much until i should pull them up on it?The thing you hate most about running the business that you really have to have a word with yourself about to do - not just 'marketing' for example but the specific bit.Are you all happy with where the PTMA is currently at? On track for your yearly goals?What are the best books/resources to learn more about marketing?If you're trying to grow your social media and have made changes in your content to target that, how long would you let those changes run before deciding if they're working or not?How to get the most interest when launching a new coaching programme?What advice would you give your younger self?Maybe it's somewhere explained already but I'd struggling massively to choose my target audience/niche because I feel like I just work with such a broad spectrum of general pop clients.When it comes to running a business, are there any mistakes that you've made that I can learn from?While I have my giveaway running can I do a referral scheme for clients and give them a free week if they refer someone who signs up? (more personal to me but happy to share it too)how to I become stricter to myself and what I said I would do

Clients have often had bad experience with tracking their food via apps (such MFP, etc). And likely that a lot of trainers don'thave the training from their level cert do deal with this, it becomes a hard situation to manage. So the is what we would suggest ....

Time and energy management when you're a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field. 

You's buzzing to have the gang together on Friday? What you most looking forward to?In the 2 weeks building up to a launch. What balance of content would you suggest over instagram and email? What frequency and what type (social proof, value, personal)How to manage your business when you're unwell? Managing schedule/workload etc.What do you guys think about the Dubai fitness scene? Have you ever  considered moving abroad for work?What's the best way to set boundaries on whether to push harder or enjoy the present?Time and energy management when you're a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field. Social media will tell you to just work harder, or push through there's give and take here. And it takes time to find the balance of pushing forward and pulling back at the right times. How to be more responsive and less reactive to clients experiencing problemsHow do you help clients deal with unsupportive environment at home (e.g. family talking negatively about their weight, making them doubt themselves that they can make progress)In terms of email marketing how would you most effectively utilise CTA's in terms of placement/frequency/type of product etc. Always had good opening rates but yet to see much traction in even getting people onto free workshops from it.Best Pre/Post Natal qualifications and advice on working with a long term client who has just found out she is pregnantWhat is the best self help / business related book you've read?How to maximise the launch of a new programme.What would you suggest the best options at for tracking food when someone has a bad relationship with calorie counting but your delivering a more hands off service so my fitness pail might not be an option and they insist food prepping is not available to them time wise ?

If you was a PT with a £500 spare every month what would you do with it or where would you invest it intoAny recommended resources to learn more about structuring functional conditioning workouts you see more of these days? In terms of exercise selection within AMRAPS, EMOMs etc, the selected rep ranges/times, or are these things just made up, chuck them together and see what happens?!!!From Commercial Gym PT to Gym Owner: What does it take?How do you navigate a conversation with a long term client who subtly mentions he is gaining weight but "is waiting for someone to mentioned it|" before he panics He sends me screen shots of the scale app where his metrics are in the red but will then justify it to me (himself) I think deep down he knows he has but i dont know how to word that to him without it coming across badlywhat's everyone's favourite chocolate?How can I improve my focus and remove distractions to complete tasks that need done?What gave you guys the confidence that you were in a position to start mentoring? Were there may specific things that happened that gave the urge to start the PTMA?What's the ideal amount of times per week to post? Does it differ from person to person and is there a specific time in the day to do it?what is the single most important piece of advice you'd give to moShould we be repackaging coaching as a new programme for Q2?I've always had a bit of impostor syndrome in terms of value for online clients. Got a couple who tick all the boxes and are making progress meaning I don't really have to ever change anything (which is good), but I still never feel like i'm providing enough value because i'm not having to do much coaching each week. How to get over this feeling?What are your top tips for gaining confidence whilst talking to the camera?Who would survive the longest if the 3 of you were stranded on a desert island?

As a PT if your emotions are directly tied to the ups and downs of your revenue per week month ... then simply listen tot he solution here!!

Questions covered int his episode; I'm having dreams about looking round spaces that could be for a studio - is it a sign?What coaching software would you recommend for online coaches?How would you get clients to complete a critical feedback survey. How would you phrase the message in the client groupchat?What non-fitness related hobbies do you have?Dealing with financial set backs and not letting it get you down to keep going with everything else.Most notable/standout win from a coach you've worked with in the last weekWhy is tracking data like leads, leavers etc so important? Especially when you're new to marketing.How to deal with feeling like a fully dialed in monthly plan in terms of the marketing may provide too much restriction and reduce opportunities to flex and be imaginative based on what's happening day to day week to week? Asking for a friend ; )How long should you use the same lead magnetWhen does it get easier?!!! Haha!!how to help clients stop calorie tracking and trust their intuition more in a maintenance phaseHow do you guys manage your scheduling of your work days and social life?Advice for maximising sales in Q23 top tips for delivering an effective consultationWhat was your first coaching job and how long did you do it for?

How do respond to a client who seems to be getting bad information from an Osteo/Physio When you know what they're being told is a bit off but they really believe in what they're being toldAll the PTs are slowly leaving my gym for various reasons so there will only be 4 of us in a month or 2. How can I capitalise on being in a gym with very little PTs? I want to clean upThings to think about when opening a gym/ studio in an area which isn't short of gyms/ studios PS - I'm not moving!!!What do you think matters most for improving/boosting retention?How can you start conversations with people through social media?What's the worst job in the house to do? Mine is emptying the food binAny notable moments from your personal life with family?What are the key requirements for opening a successful small group personal training facility?op 3 supplementsGetting up the speed and very soon setting the specific goals to work towardsChanging gyms - what are the top 3 things I need to do to build clientele back up?Tips for filling spaces in a paid challengeDo you have any websites or studies about peptides. I have been asked by my clients both in massage and pt about peptides.Is it worth having some knowledge on these at all. Or would you suggest to advice clients not to go near them.What's the best way to get someone who you've been speaking with regularly in for a consultation?Should the amount you earn financially increase each year?How to manage expectations when launching a new product.How would you manage client's scheduling around my quarterly holidays? as I can't adjust/ remove sessions from their package for a single month, they end up booking their regular number of sessions and flowing into the next month. I've had one or two clients move so many sessions they're already fully booked in for a Month ahead and wanting to pause a payment to catch up.

Episode 174. Up coming FREE live webinar link to book on transition your 1:1 to Small group pt or online here. https://event.webinarjam.com/register/2/11gmxayQuestions cover in todays episode; How do you balance providing clients with the extra time and guidance they sometimes need to achieve results while ensuring they receive the level of service they are paying for? Is this just a me problem???What's the best way to approach a conversation with someone who is enquiring that you don't think you are the right coach for them or that you both are not a good fit without sounding rude or dismissive?How to keep in contact with leads over a 4 week period to convert quickly and not leave for too longWhat was the best conversation you ever had and why?What's the best way to warm up leads on your mailing list?What would someone need to have in place to move onto rent in a commercial gym. (E.g. being at max capacity with clients for so long, having consistent processes to get clients etc.)Best methods to transition from gym floor to online.iphone or androidWhat are good strategies to shut out the noise from needy PTs in the gymFor context I work in a med sized gym with 13 PTs inHow to manage a client whos in a group setting who makes remarks negatively about certain things. like his weight and stuff we do to engage clients E.g. trying to make a joke about some of the things we post in our client community.If you all had to pick a job not within sport & exercise industry what would you be?It's easy to guilt yourself for not doing as much as you want to (or know that you can), so How do you manage the balance between always striving to get more work done and being compassionate with yourself on the days/weeks where things are tougher and moving more slowly? How much is too much?Any experience/knowledge of best options to raise finance if you want to open your own facility? And any methods you'd definitely avoid?how many extra learning courses should PTs be doing in a year#fitnessindustry #personaltrainer #personalfitnesscoach #coaching #fitnessmentor

With the inevitable increase in general population clients more than likely being prescribed this moving forward.eW had a great question from one of the coaches on our thoughts around it.What are yours?

What are the best books to read to improve as a coachAs PT prices rise with with inflation and more services, and people continue to generally have less disposable income in the UK, do you think a PT will ever start to out price their main demographic (everyday people) in commercial facilities such as pure gym?What is one thing you under appreciate the most? For example I get annoyed getting stopped on the gym floor all the time when I'm going home but realistically it is a positive to be popular and people wanting to speak with meWhat's a gadget around the house that you wouldn't have thought to get but now you can't live without?do you have any concerns about how GLP-1 agonists might effect health, be misused, have negative effects etc in the future?Any holidays booked this year?Best CTAs for emails and socialsWhat processes do you have place to ensure your standards regarding your service delivery and business remains high as possible?I've had a few people mention ozempic and mounjaro injections. Apart from being used to treat type 2 diabetes, I feel I need to know a bit more about them. Side effects, risks etc as it is becoming a more apparent thing now.How do you get more views from non followers on InstagramHow to measure/ dictate how much time is spent ON the business VS in - for someone making 4-5k pcmDo you believe that it is worth having periods of life where you put more time into working than others? For example, when building a business, other parts of life might be sacrificed such as social life etc? Or do you believe that we should always strive for balance?how do you stand out in a sea of content that all looks the fckn sameWhen having as many gym floor clients as you want, what's a good amount of lead gen/conversations to keep doing per week to keep a steady flow of leads coming in?How do you stop getting complacent with your businessMain things we'll be going over at the next conference?What do you do when you know a client is not telling you the full truth about some of their eating habits. I feel like a conversation is needed but not sure how to approach it

Questions covered in this weeks Q&A below. A special focus on the question regarding motivation and adherence dipping from the initial excitement of a new year for clients. Interested in finding out about what we do? Check out

How to sell to a small online audience audience (60 email list, 550 insta followers)? Would you focus on speaking to everyone still on there or focus more on engagement and starting conversations? How to manage expectations around getting a million clients in Jan. Feel like it's so easy to get in your own head when you potentially see other PT's in your gym with 1/2 new clients and assume they have loads of new people. It can make you feel that they're doing everything right/you have no idea what you're doing, even when it's not the case. if you could only listen to one artist for the rest of your life, and you have to say only one, who would it be? what if you have 1-2-1 clients who arent interested in goal setting or moving over to sgpt but have been with you for ages? they are great at getting workout done they show up for their sessions and for themselves but goaless and just prefer to talk to you? How would you future proof your lead gen for moving into your own small private facility? This is a long way away for me, but if my marketing had to move away from gym floor interactions and having members constantly walking in the door I would worry about where my leads would now come from? What books on business, would you recommend to read? How to overcome fear of failure? Peak time for misinformation just now! How could we help our clients navigate the ever growing volume of misinformation out there? Any tips there? I know its a tough ask! Good interactive gym floor lead gen ideas Question for Ant: What is your purpose (if you were to put it into a concise, coherent mission statement)? Thought I'd give you some accountability as you said you would think about it at the conference

how to manage "behaviour" in a group session when one person makes jokes about gaining weight and eating shit bla bla when the others arent like that. says it more in a jokey way and takes full responsibility for it but still doesn't look good in the group in front of the others If you could have a gym partner for 1 session would you choose (anyone in the world)? What are some changes you see happening in the fitness industry / PT during 2025? What's the single most successful bit of gym floor lead gen (in terms of leads generated rather than sales)youve done in your PT careers? And what about it do you think made it the most successful? will I ever not feel overwhelmed  What's the best way to deal with constant client cancellations and reinforcing your cancellation policy and setting boundaries but maintaining a good relationship with your clients? What is the best way to make sure a client is building self-efficacy instead of just relying on you to tell them what to do?  When does the January rush slow down?  If you could have a meal with any two people in the world who would it be and why?  Questions covered on todays session are ... When looking to launch a new service, and doing a needs survey within the demographic, is there a typical framework of questions to consider? Hope that makes sense! As I put I want to do a talking video for my new 12 week training programme but it does shit me up. Just wondering if you had any advice on how to get over it. I can imagine a lot of coaches have had this issue. When did you last step out of you comfort zone- and was it worth it? 

How to get the most out of January? Is it a good idea to come up with some sort of formula for your social media … i,e Monday is a post on this topic or is a motivational type post. Wednesday is one about myself being training or my own goals, relatable to others. Friday is an information post etc. etc What overlooked strategies/ concepts contribute to the success of top fitness business owners?

What does freedom and/or financial freedom look like to you ? How do I create content that helps my audience to get to know me and shows my day-to-day without coming across as if I'm making 'influencer' type content. This isn't the sort of personality I have so I want to make it authentic/genuine but also make it easy to consume and engaging.  Realistically, how many hours of marketing should you spend a week on your business? 'How to best avoid imposter syndrome/fear of rejection on gym floor lead gen' For new PTs, if we're consistent with marketing and lead gen. What should we expect in January in terms of new sign ups.  Do you think it matters whether you follow a lot more people on social media than they follow you. Is this a turn off for people? How to encourage clients to plan their weeks without sounding like you are directly telling them what to do? I have a client who really struggles with structure and planning with the gym and life in general and she is someone who tends to bury her head in the sand. I can see a visible difference in her mood when I speak to her when she has everything planned and feels like shes putting in the effort, compared to the low mood I see in her when she's overwhelmed and not taking any action. We have stripped things back to basics quite a few times already to avoid overwhelm, so I feel like I am running out of ideas to keep her going.. If you could give young Nik /Ant /Sky  one piece of advice as they started their journey into business to make the most amount of money, what would it be Do you still experience overwhelm in your business? If not, can you recall a time you did and how you overcame it? 

What five things would you advise a personal trainer to do to stand out from others in their gym? For example, what are some things gym floor personal trainers typically don't do, but you would? And no, I'm not dyeing my beard blue. if you could give one bit of advice for someone to get clear on their niche, what would it be? How do you decide how much to invest in marketing efforts? What social media platforms would you say, works best for coaches, why might that be? best tip for prioritisation Books or podcasts related specifically to coaching behaviour/habit change?

What's been your most challenging moment, and rewarding moment this year?  What did you learn? Struggling for podcast ideas. I've already gone through check ins & pre-consult forms. Where do you think would be best to get more ideas? When it comes to email marketing, what examples can you give for setting an upcoming journey for a new subscriber? Extra things you can do to keep online clients as engaged as face to face? Should i get deposits from clients who aren't joining till later in the month? What are the general distractions/barriers clients generally face over the coming 6 weeks, from your experience? What is the best way to create productive time in your calendar and actually stick to it without being distracted. Is it possible to grow an online coaching business without working in a gym and having access to those leads? should powerlifting be allowed in the olympics What signs are you looking for, from members at a commercial gym. That they may be worth talking to about personal training

How would you change the narrative from being just an in person PT to adding online coaching and only wanting to take people on online through instagram, emails, classes etc. As a coach who is brand new to the mentorship, what is your biggest piece of advice to maximise the opportunity?  How many emails should i send leads a month? - as a newbie to email marketing What are you most looking forward to about this years Coaches Conference? Could you do a live experiment/mini-series of how you plan and run your marketing campaigns? - showing the BTS process you go though of plan, make the creative/ads, and then the result of the campaign. I'd love to see a recording of your planning sessions and what they look like behind the scenes

What are your thoughts on discounting the first month of PT just to get people into your business? How many hours actually doing in person sessions is the average?  Why and how would someone go to a PT to lose weight, if they are already spending c£200 on GLP1 jabs?  Are our jobs slowly becoming redundant with people able to find whatever they need online now (training videos, plans etc.) and now lose weight with drugs?  I don't really see the need for our profession in the future - why will it be needed? Its my first week as a PT/FC at a commercial gym (puregym) what are 5 things i should look to do this week in person in the gym?  squat, bench or deadlift First negative feedback I've had on my SGPT this week which upset me, how best to handle that. Ask others for feedback? I've tried to take as constructive but? (It wasn't to do with my coaching, more others in the group and not getting along with them)  How to upsell to current clients?  I have 2 clients on basic personal training (sessions only) currently and I know how well they would do with a little more guidance/support/accountability but i'm unsure of how to show them they need it (:

This week we dive into some questions from the team around how to engage your audience using the instagram engagement functions, dip into niching for the gym floor and online and being resilient in business. Questions in order below; Do you think coaches taking part in events (hyrox, marathon etc.) has any sort of effect on swaying people to join their service? Who would you say are good people to follow or any recommended resources regarding improving the quality of socials content? I'm shite at anything that needs to look aesthetically pleasing and always have been! How much of an impact should Niche have on gym floor lead gym? If you work online as well as in person, does it matter if they aren't the same people? Ideas on how to engage audience more on SM via stories/ polls/ etc. Feels like my audience are all millennial lurkers lol. How to create a great monthly review for online clients how can you predict what you want to market when you are someone who works purely on impulse? i need help with strategy. I'm not sure how harsh to be with clients who aren't doing what they said they would. I try to be positive where they've done something, but I want them to start holding themselves to a higher standard and I don't want to "let them off" doing what they need to do to get where they want to be because I feel it sends a poor message. Any advice for finding the balance between being supportive and empathetic whilst still holding them accountable to their actions? If you were at capacity and not needing to sell until the New Year, how would you approach getting the most out of the next 2 months? Where would your focus be? Views on pre-workout? Stim and Non Stim. As a coach, would you offer them or give advice to a client to use? How to stay confidence that what you're doing is going to work! How to fight self doubt!

This week we dig into some awesome questions from the team. Covering what resources to have and why for your clients. Do you need a nutrition certification as a personal trainer? and loads more. Specific questions below; In particular women 40+/Peri onwards and how to handle advice on increasing protein, lower carbs (if she would advise this) What are the key things that my clients should know when starting out with me and what is the best way to present that information in a way that is easy to digest? What is the main part of your job which gives you the most satisfaction When do you start feeling like a good coach? I feel like my clients are utilising the videos & handbooks that I've created in our group for them - I know that them using these things will help them, but how can I encourage this more without being annoying/putting them off? Whats your take on the typical career path of PT > Gym owner. Having went down the mentorship path yourselves what do you see as other routes of progression for PT's for when they get a bit grey, the unsociable hours are taking their toll and they want to progress. (thats not be saying any of you are old and grey btw

If you have ever 'sacked' a client, how have you gone about it? Best way to help your new and current clients be aligned with the product that you provide. For example, if you're offering SGPT as a service, helping them see it as a full PT service and not just classes. How often should i be contacting my online clients? How to maintain rapport with clients that leave or move on? how often should you be directly advertising your business? like posting that you have spaces or the link to enquire Best time for a PT taster week? Got it planned for December but might delay till Jan to catch gym newbies What resources (books, podcasts etc) would you recommend for ongoing learning and professional development? How would you go about encouraging clients to set goals on their terms, personal to them? How to recognise when you're self sabotaging? And how to overcome it and get into a more positive headspace with having more pressure. I feel like I get to a certain number of clients, and stop doing all the things that I used to because I don't know if I can actually handle that many more. I think this is subconsciously making me hold myself back and a reason why I always seem to get to the same point in my business and drop back. I know the reasons why, but why is it so hard to push through it?!

What are the most important things to have on a landing page? If you had to compete in a sport at a high level, what would you choose? What are your Biggest Pet Peeves that you've seen PTs carry out regularly on the gym floor whilst PTing How do you deal with feeling like you're not doing enough for your clients? and how to change it if you're not doing enough? What are strategies you use to help clients stay motivated over a long period of time? How do you keep clients motivated when on a ‘ cheaper programme' As they are not paying for more contact but I still want good resilts Thinking of adding in Q&A calls to the service - advice to make them fab and not tumbleweed... What effing software is the best! I'm liking the look of everfit or kahunas at the moment What would you say each other's strengths and weaknesses are?

I've been PTing a client for a year who wanted weight loss and is still 128kg. He doesn't understand how inactive and how poor his diet is even though we have spoke about it on multiple occasions and we have put action plans together in the past but he can't stick to anything for a week never mind longer. How would you address this? What are some things you should consider when deciding on your own facility? Where would you draw the line between using automations in your service and keeping it as individualised as possible? If automations mean the service meets the clients individual needs and they're happy with the experience and results, does it really matter? What sort of things would you use for lead magnets if you only had an hour or two to fill for face to face PT? We all know this is a tough industry, with plenty of challenges and brick walls to run into, what would you say to anyone listening is the most important element of business to just keep doing no matter what? Any recommendations of finding out more about working with those diagnosed with ADHD? I'm having more and more conversations about this and other than asking them how they need me to work with them I'm feeling a bit out of my depth How to overcome overthinking and procrastination? How many times should you actually post on social media a week? If you was a super hero what would be your super power? What is your definition of success? What split of business online vs f-f and when to leave commercial gym How to overcome the challenge of an ignorant client…without telling them to do one!

Do you think PTs should have a learning platform for their clients? Similar to your PTBT course where videos are stored. How do I switch off from my business when taking time away to allow me to push hard again and continue being efficient in the business? I'm thinking of opening my doors online and starting to actively try and get some online clients in the next few months. Do you think there's a best (or worst) time of the year to launch new products or services? On the podcast a couple of weeks ago (I think!), you's mentioned if you were to go back into full coaching/facility ownership/have your time again, you'd go the SGPT route. What would be your ideal SGPT business? Just looking for general advice on removing the "ick" from front end marketing. Two sided question: I live in an area with low amounts of disposable income and get a lot of people say they cant afford PT, but I refuse to hold that as a limiting belief and let it lower my pricing. How would you go about creating a higher discrepency between the price and value of your service? / How would you qualify leads to increase the likelihood they have the puchasing power? What were the first things you outsourced when running your business as PTs? Advice on transitioning from gym floor PT to Online Coach

In terms of Studio/SGPT equipment, which brand has a good reputation within in the industry from what you've seen/heard over the years? What do you think makes an online coaching service work and better than others? How can I improve my marketing overtime? What are some major changes to being a PT you think will take place over the next 10 years? What boundaries do you think you should have as a business and PT? What have you seen work for others and yourself that have the most positive impact - feel a bit all over the place at times and do not switch off. When releasing an online launch is it better to release it as just a new service and hope people sign up or will creating a competition with 5 people 50% off give it more demand/ interest? How to hit lead gen targets in club when very busy with clients and have minimal time? What would you suggest when building a learning platform for clients (for example something similar ish to your PTMA website with the course) After building up my first sizeable chunk of leads on mail chimp, how long should I nurture until I go for the big sell? What happens if you have a client that just doesn't have any goals? For example if they just come to you because without you they wouldn't exercise at all. They are basically just coming because they want to move their body and rely on you just for actually working out. In your opinion what is the best way to approach people in the gym and start up a conversation?