Nik And Ant - PTMA Podcast

In this episode of the PTMA podcast, the hosts discuss various aspects of lead generation, sales calls, mentoring, and the challenges faced in the fitness industry. They emphasize the importance of building genuine relationships, handling failures gracefully, and celebrating the small victories in mentoring. The conversation also touches on balancing multiple niches and the significance of staying true to one's values in business. The hosts share personal anecdotes and insights, creating a relatable and engaging dialogue for listeners.Chapters00:00 Introduction and Welcome Back02:53 Relaxing In-Person Lead Generation05:50 Handling Failed Sales Calls09:56 Proudest Moments as Mentors15:04 Balancing Multiple Niches18:55 Navigating the Fitness Industry's Challenges25:09 Closing Thoughts and ReflectionsTakeawaysRemove or manage your expectations in lead generation.Focus on having genuine conversations with people.View lead generation as a form of customer service.Reflect on the reasons behind failed sales calls.Understand the importance of positioning in sales conversations.Celebrate the small breakthroughs in mentoring.Recognize the impact of confidence on business growth.Treat different niches as separate businesses.Utilize social media as a free marketing tool.Stay true to your values in business practices.

We explore strategies for maximizing email engagement, effective client check-ins, and the importance of clear communication in coaching. The conversation also delves into the challenges faced by personal trainers in commercial gyms, the transition to online coaching, and how to raise awareness for coaching services. Additionally, we touch on key behavior topics for weight management and the significance of understanding client goals.TakeawaysMaximize email engagement by improving your call to action.Start emails with relatable content to engage readers.Effective check-ins require understanding client needs.Communicate value by addressing client pain points.Transitioning from commercial gyms requires strategic planning.Building an online coaching business takes time and effort.Raising awareness involves clear messaging about your service.Focus on key behavior topics for effective weight management.Uncover client goals through deeper conversations.Results are essential for marketing your coaching services.Chapters00:00 Welcome Back and Podcast Updates01:12 Maximizing Email Engagement03:10 Effective Client Check-Ins06:09 Communicating Your Value as a Coach11:56 Navigating Commercial Gym Challenges16:03 Building an Online Coaching Business19:51 Raising Awareness for Online Coaching20:22 Key Behavior Topics for Weight Management22:54 Uncovering Client Goals25:01 Preparing for Transition from Commercial GymsWANT TO IMPROVE YOUR CLIENT CHECK IN PROCESS AND ADHERENCE? Check out the course which does just this > https://www.ptmacourses.com/course/mastering-the-weekly-client-check-in

“Raising awareness of the readiness to change” How would you help a client who seemingly "can't get her head in the game". She wants to lose weight but finds herself drinking more alcohol in the evenings than she'd like. We've revisited her goals, she's led her action steps to move forward with, but most weeks she feels like she isn't moving forward as much as she would like and gets frustrated with herself. Leveraging your reputation on the gym floorHow do you do marketing on the gym floor if its a pretty quiet gym and most people already know who you are?Should you always include CTAs in all of your marketing emails and insta posts or should you look to just provide more value in some emails without asking for anything. Bit of feedback on booking client sessions. Some clients want to know my availability in advance, but its hard for me to provide it as my schedule can change depending on clients who work shifts. I considered using a booking system for them to use and book their own sessions, but that will make my schedule an absolute chaos. Is there a middle ground to this?Please enter one questions below for this weeks Q&A!As above about client bookings and working around flexible clientsShould your grid posts be the same time every week. I have been talking to this one individual on Instagram and has expressed interest in working with me in the past. At what point should I nudge him towards a consultation and how to do it? What should I say?What is the COACH feedback model and could you give an example of a piece of feedback using it pleaseRunning out of leads magnet ideas. What kind of content do you find is the most engaging? Reels or informative/writen postsOne of the biggest issues I face, is where to start, where to focus my energy. What are the steps you would take to create clarity, and prevent yourself darting from task to task.I've been offered some free digital billboard space should i use it to build awareness of the gym of should I have an offer with a direct call to action?Running out of leads magnet ideas. Being self employed & running your own businesses, do you find it hard to have a good work life balance?Best way to deal with dips in motivation due to the gym you work at? (I saw your post on it, just think it may help others if they didn't)

From your experience, what are the lead magnets that get people the most new clients for people in the academy. (giveaway, Weightlifting workshop, free trial etc.)How would you guys make the most of classes when 1) The numbers are low 3-6 people (class numbers have always been low in the gym unless it's the Monday/Tuesday evening slot2) It's a PureGym branded class (no flexibility to do your own thing)How to overcome fear of increasing SGPT prices. New clients happily accept the price just fear for OG SG Clients.Successful ways to make leads into conversionsI'm finding some of my clients aren't replying to their check in feedback given friday dinner until like saturday/sunday when I aren't working. Then I'm replying and going against my working hours but I feel like I can't ignore them. Any Advice on how to handle it?Am I better off using my time to do gym floor lead gen or online lead gen if I'm a gym floor PT trying to go fully online.What's your go-to when motivation dips or imposter syndrome creeps in?what's the best way to get people in a community chat to support eachother more and gee each other I have a client who has a super busy work schedule. She manages to get her sessions done but has admitted she becomes lazy when it comes to her nutrition. She sometimes doesn't stop for a lunch break and some days she'll get home from work at 11pm/midnight. Some nights she'll eat when she gets home but has admitted that most of the time she can't be bothered to cook / eat. Some days she only consumes 600-700 calories but isn't phased by this and says she's 'just not hungry' How would you approach this?How do you nudge a lead you're having a conversation with towards booking a call and hopefully signing them on?

If you had to start a group training session for the first time looking to transition clients from 1-1) what are the steps you would take to make sure it was set up and run successfully - and how would your pricing & overall service delivery compare to your 1-1's?How many times does a client have to be late to a session and by how much until i should pull them up on it?The thing you hate most about running the business that you really have to have a word with yourself about to do - not just 'marketing' for example but the specific bit.Are you all happy with where the PTMA is currently at? On track for your yearly goals?What are the best books/resources to learn more about marketing?If you're trying to grow your social media and have made changes in your content to target that, how long would you let those changes run before deciding if they're working or not?How to get the most interest when launching a new coaching programme?What advice would you give your younger self?Maybe it's somewhere explained already but I'd struggling massively to choose my target audience/niche because I feel like I just work with such a broad spectrum of general pop clients.When it comes to running a business, are there any mistakes that you've made that I can learn from?While I have my giveaway running can I do a referral scheme for clients and give them a free week if they refer someone who signs up? (more personal to me but happy to share it too)how to I become stricter to myself and what I said I would do

Clients have often had bad experience with tracking their food via apps (such MFP, etc). And likely that a lot of trainers don'thave the training from their level cert do deal with this, it becomes a hard situation to manage. So the is what we would suggest ....

Time and energy management when you're a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field. 

You's buzzing to have the gang together on Friday? What you most looking forward to?In the 2 weeks building up to a launch. What balance of content would you suggest over instagram and email? What frequency and what type (social proof, value, personal)How to manage your business when you're unwell? Managing schedule/workload etc.What do you guys think about the Dubai fitness scene? Have you ever  considered moving abroad for work?What's the best way to set boundaries on whether to push harder or enjoy the present?Time and energy management when you're a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field. Social media will tell you to just work harder, or push through there's give and take here. And it takes time to find the balance of pushing forward and pulling back at the right times. How to be more responsive and less reactive to clients experiencing problemsHow do you help clients deal with unsupportive environment at home (e.g. family talking negatively about their weight, making them doubt themselves that they can make progress)In terms of email marketing how would you most effectively utilise CTA's in terms of placement/frequency/type of product etc. Always had good opening rates but yet to see much traction in even getting people onto free workshops from it.Best Pre/Post Natal qualifications and advice on working with a long term client who has just found out she is pregnantWhat is the best self help / business related book you've read?How to maximise the launch of a new programme.What would you suggest the best options at for tracking food when someone has a bad relationship with calorie counting but your delivering a more hands off service so my fitness pail might not be an option and they insist food prepping is not available to them time wise ?

If you was a PT with a £500 spare every month what would you do with it or where would you invest it intoAny recommended resources to learn more about structuring functional conditioning workouts you see more of these days? In terms of exercise selection within AMRAPS, EMOMs etc, the selected rep ranges/times, or are these things just made up, chuck them together and see what happens?!!!From Commercial Gym PT to Gym Owner: What does it take?How do you navigate a conversation with a long term client who subtly mentions he is gaining weight but "is waiting for someone to mentioned it|" before he panics He sends me screen shots of the scale app where his metrics are in the red but will then justify it to me (himself) I think deep down he knows he has but i dont know how to word that to him without it coming across badlywhat's everyone's favourite chocolate?How can I improve my focus and remove distractions to complete tasks that need done?What gave you guys the confidence that you were in a position to start mentoring? Were there may specific things that happened that gave the urge to start the PTMA?What's the ideal amount of times per week to post? Does it differ from person to person and is there a specific time in the day to do it?what is the single most important piece of advice you'd give to moShould we be repackaging coaching as a new programme for Q2?I've always had a bit of impostor syndrome in terms of value for online clients. Got a couple who tick all the boxes and are making progress meaning I don't really have to ever change anything (which is good), but I still never feel like i'm providing enough value because i'm not having to do much coaching each week. How to get over this feeling?What are your top tips for gaining confidence whilst talking to the camera?Who would survive the longest if the 3 of you were stranded on a desert island?

As a PT if your emotions are directly tied to the ups and downs of your revenue per week month ... then simply listen tot he solution here!!

Questions covered int his episode; I'm having dreams about looking round spaces that could be for a studio - is it a sign?What coaching software would you recommend for online coaches?How would you get clients to complete a critical feedback survey. How would you phrase the message in the client groupchat?What non-fitness related hobbies do you have?Dealing with financial set backs and not letting it get you down to keep going with everything else.Most notable/standout win from a coach you've worked with in the last weekWhy is tracking data like leads, leavers etc so important? Especially when you're new to marketing.How to deal with feeling like a fully dialed in monthly plan in terms of the marketing may provide too much restriction and reduce opportunities to flex and be imaginative based on what's happening day to day week to week? Asking for a friend ; )How long should you use the same lead magnetWhen does it get easier?!!! Haha!!how to help clients stop calorie tracking and trust their intuition more in a maintenance phaseHow do you guys manage your scheduling of your work days and social life?Advice for maximising sales in Q23 top tips for delivering an effective consultationWhat was your first coaching job and how long did you do it for?

How do respond to a client who seems to be getting bad information from an Osteo/Physio When you know what they're being told is a bit off but they really believe in what they're being toldAll the PTs are slowly leaving my gym for various reasons so there will only be 4 of us in a month or 2. How can I capitalise on being in a gym with very little PTs? I want to clean upThings to think about when opening a gym/ studio in an area which isn't short of gyms/ studios PS - I'm not moving!!!What do you think matters most for improving/boosting retention?How can you start conversations with people through social media?What's the worst job in the house to do? Mine is emptying the food binAny notable moments from your personal life with family?What are the key requirements for opening a successful small group personal training facility?op 3 supplementsGetting up the speed and very soon setting the specific goals to work towardsChanging gyms - what are the top 3 things I need to do to build clientele back up?Tips for filling spaces in a paid challengeDo you have any websites or studies about peptides. I have been asked by my clients both in massage and pt about peptides.Is it worth having some knowledge on these at all. Or would you suggest to advice clients not to go near them.What's the best way to get someone who you've been speaking with regularly in for a consultation?Should the amount you earn financially increase each year?How to manage expectations when launching a new product.How would you manage client's scheduling around my quarterly holidays? as I can't adjust/ remove sessions from their package for a single month, they end up booking their regular number of sessions and flowing into the next month. I've had one or two clients move so many sessions they're already fully booked in for a Month ahead and wanting to pause a payment to catch up.

Episode 174. Up coming FREE live webinar link to book on transition your 1:1 to Small group pt or online here. https://event.webinarjam.com/register/2/11gmxayQuestions cover in todays episode; How do you balance providing clients with the extra time and guidance they sometimes need to achieve results while ensuring they receive the level of service they are paying for? Is this just a me problem???What's the best way to approach a conversation with someone who is enquiring that you don't think you are the right coach for them or that you both are not a good fit without sounding rude or dismissive?How to keep in contact with leads over a 4 week period to convert quickly and not leave for too longWhat was the best conversation you ever had and why?What's the best way to warm up leads on your mailing list?What would someone need to have in place to move onto rent in a commercial gym. (E.g. being at max capacity with clients for so long, having consistent processes to get clients etc.)Best methods to transition from gym floor to online.iphone or androidWhat are good strategies to shut out the noise from needy PTs in the gymFor context I work in a med sized gym with 13 PTs inHow to manage a client whos in a group setting who makes remarks negatively about certain things. like his weight and stuff we do to engage clients E.g. trying to make a joke about some of the things we post in our client community.If you all had to pick a job not within sport & exercise industry what would you be?It's easy to guilt yourself for not doing as much as you want to (or know that you can), so How do you manage the balance between always striving to get more work done and being compassionate with yourself on the days/weeks where things are tougher and moving more slowly? How much is too much?Any experience/knowledge of best options to raise finance if you want to open your own facility? And any methods you'd definitely avoid?how many extra learning courses should PTs be doing in a year#fitnessindustry #personaltrainer #personalfitnesscoach #coaching #fitnessmentor

With the inevitable increase in general population clients more than likely being prescribed this moving forward.eW had a great question from one of the coaches on our thoughts around it.What are yours?

What are the best books to read to improve as a coachAs PT prices rise with with inflation and more services, and people continue to generally have less disposable income in the UK, do you think a PT will ever start to out price their main demographic (everyday people) in commercial facilities such as pure gym?What is one thing you under appreciate the most? For example I get annoyed getting stopped on the gym floor all the time when I'm going home but realistically it is a positive to be popular and people wanting to speak with meWhat's a gadget around the house that you wouldn't have thought to get but now you can't live without?do you have any concerns about how GLP-1 agonists might effect health, be misused, have negative effects etc in the future?Any holidays booked this year?Best CTAs for emails and socialsWhat processes do you have place to ensure your standards regarding your service delivery and business remains high as possible?I've had a few people mention ozempic and mounjaro injections. Apart from being used to treat type 2 diabetes, I feel I need to know a bit more about them. Side effects, risks etc as it is becoming a more apparent thing now.How do you get more views from non followers on InstagramHow to measure/ dictate how much time is spent ON the business VS in - for someone making 4-5k pcmDo you believe that it is worth having periods of life where you put more time into working than others? For example, when building a business, other parts of life might be sacrificed such as social life etc? Or do you believe that we should always strive for balance?how do you stand out in a sea of content that all looks the fckn sameWhen having as many gym floor clients as you want, what's a good amount of lead gen/conversations to keep doing per week to keep a steady flow of leads coming in?How do you stop getting complacent with your businessMain things we'll be going over at the next conference?What do you do when you know a client is not telling you the full truth about some of their eating habits. I feel like a conversation is needed but not sure how to approach it

Questions covered in this weeks Q&A below. A special focus on the question regarding motivation and adherence dipping from the initial excitement of a new year for clients. Interested in finding out about what we do? Check out

How to sell to a small online audience audience (60 email list, 550 insta followers)? Would you focus on speaking to everyone still on there or focus more on engagement and starting conversations? How to manage expectations around getting a million clients in Jan. Feel like it's so easy to get in your own head when you potentially see other PT's in your gym with 1/2 new clients and assume they have loads of new people. It can make you feel that they're doing everything right/you have no idea what you're doing, even when it's not the case. if you could only listen to one artist for the rest of your life, and you have to say only one, who would it be? what if you have 1-2-1 clients who arent interested in goal setting or moving over to sgpt but have been with you for ages? they are great at getting workout done they show up for their sessions and for themselves but goaless and just prefer to talk to you? How would you future proof your lead gen for moving into your own small private facility? This is a long way away for me, but if my marketing had to move away from gym floor interactions and having members constantly walking in the door I would worry about where my leads would now come from? What books on business, would you recommend to read? How to overcome fear of failure? Peak time for misinformation just now! How could we help our clients navigate the ever growing volume of misinformation out there? Any tips there? I know its a tough ask! Good interactive gym floor lead gen ideas Question for Ant: What is your purpose (if you were to put it into a concise, coherent mission statement)? Thought I'd give you some accountability as you said you would think about it at the conference

how to manage "behaviour" in a group session when one person makes jokes about gaining weight and eating shit bla bla when the others arent like that. says it more in a jokey way and takes full responsibility for it but still doesn't look good in the group in front of the others If you could have a gym partner for 1 session would you choose (anyone in the world)? What are some changes you see happening in the fitness industry / PT during 2025? What's the single most successful bit of gym floor lead gen (in terms of leads generated rather than sales)youve done in your PT careers? And what about it do you think made it the most successful? will I ever not feel overwhelmed  What's the best way to deal with constant client cancellations and reinforcing your cancellation policy and setting boundaries but maintaining a good relationship with your clients? What is the best way to make sure a client is building self-efficacy instead of just relying on you to tell them what to do?  When does the January rush slow down?  If you could have a meal with any two people in the world who would it be and why?  Questions covered on todays session are ... When looking to launch a new service, and doing a needs survey within the demographic, is there a typical framework of questions to consider? Hope that makes sense! As I put I want to do a talking video for my new 12 week training programme but it does shit me up. Just wondering if you had any advice on how to get over it. I can imagine a lot of coaches have had this issue. When did you last step out of you comfort zone- and was it worth it? 

How to get the most out of January? Is it a good idea to come up with some sort of formula for your social media … i,e Monday is a post on this topic or is a motivational type post. Wednesday is one about myself being training or my own goals, relatable to others. Friday is an information post etc. etc What overlooked strategies/ concepts contribute to the success of top fitness business owners?

What does freedom and/or financial freedom look like to you ? How do I create content that helps my audience to get to know me and shows my day-to-day without coming across as if I'm making 'influencer' type content. This isn't the sort of personality I have so I want to make it authentic/genuine but also make it easy to consume and engaging.  Realistically, how many hours of marketing should you spend a week on your business? 'How to best avoid imposter syndrome/fear of rejection on gym floor lead gen' For new PTs, if we're consistent with marketing and lead gen. What should we expect in January in terms of new sign ups.  Do you think it matters whether you follow a lot more people on social media than they follow you. Is this a turn off for people? How to encourage clients to plan their weeks without sounding like you are directly telling them what to do? I have a client who really struggles with structure and planning with the gym and life in general and she is someone who tends to bury her head in the sand. I can see a visible difference in her mood when I speak to her when she has everything planned and feels like shes putting in the effort, compared to the low mood I see in her when she's overwhelmed and not taking any action. We have stripped things back to basics quite a few times already to avoid overwhelm, so I feel like I am running out of ideas to keep her going.. If you could give young Nik /Ant /Sky  one piece of advice as they started their journey into business to make the most amount of money, what would it be Do you still experience overwhelm in your business? If not, can you recall a time you did and how you overcame it? 

What five things would you advise a personal trainer to do to stand out from others in their gym? For example, what are some things gym floor personal trainers typically don't do, but you would? And no, I'm not dyeing my beard blue. if you could give one bit of advice for someone to get clear on their niche, what would it be? How do you decide how much to invest in marketing efforts? What social media platforms would you say, works best for coaches, why might that be? best tip for prioritisation Books or podcasts related specifically to coaching behaviour/habit change?

What's been your most challenging moment, and rewarding moment this year?  What did you learn? Struggling for podcast ideas. I've already gone through check ins & pre-consult forms. Where do you think would be best to get more ideas? When it comes to email marketing, what examples can you give for setting an upcoming journey for a new subscriber? Extra things you can do to keep online clients as engaged as face to face? Should i get deposits from clients who aren't joining till later in the month? What are the general distractions/barriers clients generally face over the coming 6 weeks, from your experience? What is the best way to create productive time in your calendar and actually stick to it without being distracted. Is it possible to grow an online coaching business without working in a gym and having access to those leads? should powerlifting be allowed in the olympics What signs are you looking for, from members at a commercial gym. That they may be worth talking to about personal training

How would you change the narrative from being just an in person PT to adding online coaching and only wanting to take people on online through instagram, emails, classes etc. As a coach who is brand new to the mentorship, what is your biggest piece of advice to maximise the opportunity?  How many emails should i send leads a month? - as a newbie to email marketing What are you most looking forward to about this years Coaches Conference? Could you do a live experiment/mini-series of how you plan and run your marketing campaigns? - showing the BTS process you go though of plan, make the creative/ads, and then the result of the campaign. I'd love to see a recording of your planning sessions and what they look like behind the scenes

What are your thoughts on discounting the first month of PT just to get people into your business? How many hours actually doing in person sessions is the average?  Why and how would someone go to a PT to lose weight, if they are already spending c£200 on GLP1 jabs?  Are our jobs slowly becoming redundant with people able to find whatever they need online now (training videos, plans etc.) and now lose weight with drugs?  I don't really see the need for our profession in the future - why will it be needed? Its my first week as a PT/FC at a commercial gym (puregym) what are 5 things i should look to do this week in person in the gym?  squat, bench or deadlift First negative feedback I've had on my SGPT this week which upset me, how best to handle that. Ask others for feedback? I've tried to take as constructive but? (It wasn't to do with my coaching, more others in the group and not getting along with them)  How to upsell to current clients?  I have 2 clients on basic personal training (sessions only) currently and I know how well they would do with a little more guidance/support/accountability but i'm unsure of how to show them they need it (:

This week we dive into some questions from the team around how to engage your audience using the instagram engagement functions, dip into niching for the gym floor and online and being resilient in business. Questions in order below; Do you think coaches taking part in events (hyrox, marathon etc.) has any sort of effect on swaying people to join their service? Who would you say are good people to follow or any recommended resources regarding improving the quality of socials content? I'm shite at anything that needs to look aesthetically pleasing and always have been! How much of an impact should Niche have on gym floor lead gym? If you work online as well as in person, does it matter if they aren't the same people? Ideas on how to engage audience more on SM via stories/ polls/ etc. Feels like my audience are all millennial lurkers lol. How to create a great monthly review for online clients how can you predict what you want to market when you are someone who works purely on impulse? i need help with strategy. I'm not sure how harsh to be with clients who aren't doing what they said they would. I try to be positive where they've done something, but I want them to start holding themselves to a higher standard and I don't want to "let them off" doing what they need to do to get where they want to be because I feel it sends a poor message. Any advice for finding the balance between being supportive and empathetic whilst still holding them accountable to their actions? If you were at capacity and not needing to sell until the New Year, how would you approach getting the most out of the next 2 months? Where would your focus be? Views on pre-workout? Stim and Non Stim. As a coach, would you offer them or give advice to a client to use? How to stay confidence that what you're doing is going to work! How to fight self doubt!

This week we dig into some awesome questions from the team. Covering what resources to have and why for your clients. Do you need a nutrition certification as a personal trainer? and loads more. Specific questions below; In particular women 40+/Peri onwards and how to handle advice on increasing protein, lower carbs (if she would advise this) What are the key things that my clients should know when starting out with me and what is the best way to present that information in a way that is easy to digest? What is the main part of your job which gives you the most satisfaction When do you start feeling like a good coach? I feel like my clients are utilising the videos & handbooks that I've created in our group for them - I know that them using these things will help them, but how can I encourage this more without being annoying/putting them off? Whats your take on the typical career path of PT > Gym owner. Having went down the mentorship path yourselves what do you see as other routes of progression for PT's for when they get a bit grey, the unsociable hours are taking their toll and they want to progress. (thats not be saying any of you are old and grey btw

If you have ever 'sacked' a client, how have you gone about it? Best way to help your new and current clients be aligned with the product that you provide. For example, if you're offering SGPT as a service, helping them see it as a full PT service and not just classes. How often should i be contacting my online clients? How to maintain rapport with clients that leave or move on? how often should you be directly advertising your business? like posting that you have spaces or the link to enquire Best time for a PT taster week? Got it planned for December but might delay till Jan to catch gym newbies What resources (books, podcasts etc) would you recommend for ongoing learning and professional development? How would you go about encouraging clients to set goals on their terms, personal to them? How to recognise when you're self sabotaging? And how to overcome it and get into a more positive headspace with having more pressure. I feel like I get to a certain number of clients, and stop doing all the things that I used to because I don't know if I can actually handle that many more. I think this is subconsciously making me hold myself back and a reason why I always seem to get to the same point in my business and drop back. I know the reasons why, but why is it so hard to push through it?!

What are the most important things to have on a landing page? If you had to compete in a sport at a high level, what would you choose? What are your Biggest Pet Peeves that you've seen PTs carry out regularly on the gym floor whilst PTing How do you deal with feeling like you're not doing enough for your clients? and how to change it if you're not doing enough? What are strategies you use to help clients stay motivated over a long period of time? How do you keep clients motivated when on a ‘ cheaper programme' As they are not paying for more contact but I still want good resilts Thinking of adding in Q&A calls to the service - advice to make them fab and not tumbleweed... What effing software is the best! I'm liking the look of everfit or kahunas at the moment What would you say each other's strengths and weaknesses are?

I've been PTing a client for a year who wanted weight loss and is still 128kg. He doesn't understand how inactive and how poor his diet is even though we have spoke about it on multiple occasions and we have put action plans together in the past but he can't stick to anything for a week never mind longer. How would you address this? What are some things you should consider when deciding on your own facility? Where would you draw the line between using automations in your service and keeping it as individualised as possible? If automations mean the service meets the clients individual needs and they're happy with the experience and results, does it really matter? What sort of things would you use for lead magnets if you only had an hour or two to fill for face to face PT? We all know this is a tough industry, with plenty of challenges and brick walls to run into, what would you say to anyone listening is the most important element of business to just keep doing no matter what? Any recommendations of finding out more about working with those diagnosed with ADHD? I'm having more and more conversations about this and other than asking them how they need me to work with them I'm feeling a bit out of my depth How to overcome overthinking and procrastination? How many times should you actually post on social media a week? If you was a super hero what would be your super power? What is your definition of success? What split of business online vs f-f and when to leave commercial gym How to overcome the challenge of an ignorant client…without telling them to do one!

Do you think PTs should have a learning platform for their clients? Similar to your PTBT course where videos are stored. How do I switch off from my business when taking time away to allow me to push hard again and continue being efficient in the business? I'm thinking of opening my doors online and starting to actively try and get some online clients in the next few months. Do you think there's a best (or worst) time of the year to launch new products or services? On the podcast a couple of weeks ago (I think!), you's mentioned if you were to go back into full coaching/facility ownership/have your time again, you'd go the SGPT route. What would be your ideal SGPT business? Just looking for general advice on removing the "ick" from front end marketing. Two sided question: I live in an area with low amounts of disposable income and get a lot of people say they cant afford PT, but I refuse to hold that as a limiting belief and let it lower my pricing. How would you go about creating a higher discrepency between the price and value of your service? / How would you qualify leads to increase the likelihood they have the puchasing power? What were the first things you outsourced when running your business as PTs? Advice on transitioning from gym floor PT to Online Coach

In terms of Studio/SGPT equipment, which brand has a good reputation within in the industry from what you've seen/heard over the years? What do you think makes an online coaching service work and better than others? How can I improve my marketing overtime? What are some major changes to being a PT you think will take place over the next 10 years? What boundaries do you think you should have as a business and PT? What have you seen work for others and yourself that have the most positive impact - feel a bit all over the place at times and do not switch off. When releasing an online launch is it better to release it as just a new service and hope people sign up or will creating a competition with 5 people 50% off give it more demand/ interest? How to hit lead gen targets in club when very busy with clients and have minimal time? What would you suggest when building a learning platform for clients (for example something similar ish to your PTMA website with the course) After building up my first sizeable chunk of leads on mail chimp, how long should I nurture until I go for the big sell? What happens if you have a client that just doesn't have any goals? For example if they just come to you because without you they wouldn't exercise at all. They are basically just coming because they want to move their body and rely on you just for actually working out. In your opinion what is the best way to approach people in the gym and start up a conversation?

This we are buzzing to welcome Sky to the team. We have known and worked with sky from 2016, and are buzzing to have her join the family. Learn about what Sky will be doing, and some random facts about her. Plus the normal awesome questions from the team this week.

1. I have a client groupchat on whatsapp. Do you think it's best to keep people in when they stop working with me or kick them out? 2. Whats a regret you've made during your career? 3. You get to coach any athlete you want in their prime, dead or alive, who are you picking? 4. What's the best way to take client feedback when you don't necessarily agree with what they've said? 5. How to help a client who is not adhering but you feel like you've tried EVERYTHING

How much planning did you put into your giveaway What coaching scenario makes you feel the most out of your depth, and how do you combat that? Who did you aspire to be or what did you dream of doing when you were growing up? What's your opinion on the growing importance of showing who you are on socials, more so now that there is an endless amount of ever conflicting information available to viewers/followers? People are now buying accountability, structure and routine, rather than info on how to train/eat etc. Please advise how to approach this from 1. A sales/marketing perspective 2. How to make it seem valuable to people (they often don't think they need it, they just want the results) 3. How to manage it in our service (i.e. ideas to help the client that we may not initially think of). Thanks. Obviously you guys give us accountability with these check-ins. Being self employed yourselves, how do you guys hold yourselves accountable for your business? biggest PTMA win / success story for you both? Any advice on how to make my content more entertaining/engaging and less boring/factual/educational Ultimate Olympic sport/ athletes? There are some days when I walk into the gym where I work, and I hate it. It's nothing to do with my clients or my job itself; probably, I am just tired of the environment. Is it time for me to change gym, or do I just need a long holiday? :')

How would you approach getting people from classes in the gym onto the email list? Was thinking of printing off a QR code to take them to my landing page but curious to hear how you would handle it What's your end vision for the PTMA in 10 years time? From your experience, what is the best way to keep clients locked in and focused on their goals? Who do you look up to as a mentor, or who have you learned from the most? What was the turning point for you with coaching where you started to feel like you were really getting good at it? Was there a particular client or situation? How would you showcase social proof, whilst switching niches, if none of your existing clients are in your new niche? If we are to put on a workshop do you think a small fee is better than free? For new-ish clients how do you discuss price increases? I.e. for longer serving clients the trust has been build and a small price increase shouldn't be too much of an issue. But if you have someone who has initially signed up at your old price then a month later they get told it's increasing, how to handle that? What do you predict the fitness industry to be like in 10 years time now that AI is becoming more prominent in everybody's lives? How do I know if I'm being direct enough? How do I be more direct? Sometimes I think I actually struggle knowing what this actually means

What kind of things need to be done / in place on a Friday to set you up for the next week. My IG followers really engage with my poll stories but I really struggle to get anyone to answer any question boxes even when they are like a direct question. How do I get people to interact with me other than polls? How to organically create conversations on insta Do you think it's gotten easier or harder to grow a PT business since back when you started? You worked with lots of PT and coaches what's the main mistake or mistakes you see made most that they think they need but honestly is a waste of time? :) What's your most effective way to come up with content ideas? Been trying to plan ahead for my target of 4 socials posts per week and forever struggling with ideas. How would you define a great coach? Do you have a vision of where you would like your business to be in 5 years time or do you take it step by step, setting new goals as you go? How do I start to market for a niche without upsetting other clients who don't currently fit this market?

I'm dropping a shift from my gym at the start of August therefore I will have an extra evening to PT. I currently have classes which are full on that shift but want to try and convert 2 people to PT at that time slot from classes. How would you approach this? I find I have a lot of ideas for content, but struggle with making it visually appealing. How important do you think the design of content is vs the message/helpfulness of the copy? Obviously it needs to look semi attractive If you could have anyone come and do a talk at the November event, who would it be? Do you think that there is common trait/ attitude/ situation that makes for a successful PT? I've been questioning my niche - in part driven by the women I'm attracting and really enjoying working with them. Any questions or checks you would recommend to help solidify and work out if your niche is right for you? I've not put my prices up for 2 years. This year I've heard the price objection more often. Its not so much people think its overpriced but more it cant fit into their budget. Which I understand. Afterall, costs have shot up this past year or 2. What would you be focusing on to really drive home the value of your service? What are the best ways to market in a large commercial gym? How do you stay focused on the present and what you're doing instead of always looking for new opportunities/offers to release? What is the best method for somebody who lacks confidence to market their business/services? How would you go about building more confidence on social media? Especially when putting an offer out there. I have a client who is leaving the service for a few months (likely till the end of the year) for an operation. What would be a good approach for ensuring they are touched base with regularly to ensure they want to start back up again in new year?

I don't want to call my online coaching, online coaching but I want it to be clear it's not personal training. Any ideas? How did this prep day compare to previous ones for you? How do increase engagement in a FB group that is being used as a lead magnet. I have started going live in my womens only group but there is still no real interaction or engagement. What are your thoughts on niching down on the gym floor? In the sense that online coaching from a training perspective lends itself to someone with a bit more training experience vs gym floor lending itself more to either beginners or people who want to learn new stuff etc. 3 ideas to quickly generate consultations either from cold leads or other ways (for a non-gym floor PT)

How much should you let the commercial gym you work in effect your business? This could be quite a broad question. What would you say is the minimum Sq/Ft requirement for a small SGPT facility??? Any top tips on running a successful 5 day facebook group challenge as a lead magnet If you could go back in time and tell your younger self one thing, what would it be and why? Any advice for starting a whatsapp group chat for clients with less than 5 people? I've wanted one for a while, but I'm worried that the low numbers will impact their perception of the business. Do you think people value coaching more in certain towns and cities due to the demographic? Or is this what PTs tell themselves to feel better when they are having a bad month? Price rises - how often would you do, what % would you increase by (I know it depends but what would you consider) and how would you manage with relative newcomers? As in, might have only been with me a few months before a price rise comes in.

Any advice on how to get a back and forth conversation going with busy clients who struggle to find time to really reflect and think about things? I like asking open questions in my check in feedback, to encourage clients to come up with their own solution to things, but I feel like a lot of the time, they struggle to find time to stop and think because they're always on the go I'm about to do a lead magnet which I think could be popular. How would you assess how many clients you could take on at one time? I currently have 15 clients face to face in a mixture of 1-1 and SGPT and 1 online client for a little context. How do you go about scheduling in holidays/time away from the business?. And, how much time should be spent looking at the bigger picture? Do you think gym classes are a great place to pick up clients or are they typically the members who won't pay for PTs, which is why they do the free classes? Describe to me one of the best coaching sessions you've delivered in your career. How did you do it, what was included, what made it so good etc. What's your opinion on having a link tree style thing on Bio on instagram? For day passes, book a call etc or is it better to have one link to the main thing you are selling? If you had to start again a pick a completely new niche for your coaching businesses, what would it be and why? How many posts about our collaboration giveaway is too much? I'm afraid of driving people away from my 1-1 business. You've got 130+ leads form a giveaway comp, leading to a 2 week 7 day trial offer. You've got the next 2-3 weeks to nurture those leads and convert up to 10 into clients. What you going to do? Every business is different but what revenue: marketing ratio do you typically see? I'm investing in marketing and have invested since the start but it often feels like a massive outlay!

Whether you're moving from face to face coaching to online, adding it as a scalable option, or adding in face to face to your online service. How much to put into something and not let go of the current business? It's all about having clear objective from the business in my opinion, and we break it down here in this episode. Any tips for overcoming perfectionism and getting shit done? Could you break down a weekly content plan overview for me. I need to get back to having more structure with this as I am a random poster unless I have a lead magnet or launch to focus on. I post 7 days per week, what would you do MON / TUE / WED /THU / FRI /SAT /SUN ? how would you theme/ structure a week of posting ? Biggest regrets in your own PT Business, before starting the mentorship? Serious case of imposter syndrome at the moment and comparing myself to others on social - everyone seems to be smashing it. Shall I unfollow everyone in the PT and coaching space to help me? I probably need to watch your session with Dan don't I? How would you balance your time between in person and online coaching to make sure neither are neglected? If no one ever answers my Q&A boxes on Instagram how do I come up with live topics for my IG audience. What are the questions you would ask yourself to know if your why is truly your why, or whether you're just bullshitting yourself?

What are some good options for a kid friendly, physical challenge to do at an event? (Not smoothie bikes...) 1. When I follow up, people are ghosting me or not replying. What am I doing wrong? Thanks 2. When practising motivational interviewing techniques over whatsapp, for example, I find the method clunky compared to face to face conversation - you can't really use reflections... (when I do the answers people give are v. short and closed), so I end up using more open ended questions. Any advice pls for getting people to open up on written text vs 121 conversations? Thanks How would you both get referrals from clients? As SGPT starts to grow in popularity, I don't know if its just me, but I seem to be noticing more mentor types talking (in advert etc) about it. I feel, like anything in this industry, that this is going to be the next thing to get twisted and turned into something it maybe isn't. I don't know if you guys have noticed anything along these lines? Could you reiterate to anyone listening what SGPT is? If a client goes quiet and doesn't check in or respond to a direct message, what would you do? Keep the monthly rolling contract going or approach them and ask them if they want to terminate? (bearing in mind this person is doing this with their partner, and their partner is an absolute dream to work with). Do client referal codes work? How long did it take for you to get completely comfortable recording videos and hearing your own voice back on camera? In your experience, what holds coaches back the most from achieving their business goals? self belief, poor systems, lack of clarity, shit product etc. How do you get a client to see she needs to move away from tracking (food and her body) and work on her RWF and her body image? Tips for getting more engagement/ interaction from followers

Questions covered this week include; If a new client signs up, but wants to delay starting for a month or so, what would you do in the time before they start to keep them "warm"? What plans have you got for the future of PTMA? How do you both measure success? What is a hobby or interest that you have that people would be surprised about? I live in a poor area where people have very little disposable income. How would you overcome this to attract people who do have more financial flexibility, possibly from other areas if need be. There is no women's heath/ fitness community group within my area and I want to create one. Is there any advice you would give about creating one? SGPT clients logging their workouts. App or notebook? I think I prefer the idea of handing them each a notebook for them to keep and fill out after each set rather than a room full of people on their phones? Still struggle with setting conversation/lead targets (I know they should come from prev campaigns) but guidelines for IG, FB, GF, Thanks

TIME > 00:30 "Do you think certain times of the year peak and drop off for people wanting PT? If so, should you plan when to do a big intake of clients or stay consistent all year round?" TIME > 4:54 "Looking back on Quarter One, I still feel too much time is spent on marketing and lead gen compared to planning, creating and continuing a top notch banging service for present clients. How would you approach finding a better balance?" TIME > 7:05 "Are there any jobs/bits of education you've had over the years outside of the fitness industry that have served you as a coach?" TIME > 9:33 "I'm getting close to being full for face to face PT, but still have a few enquiries coming in. I know how up and down business can be, and how quickly things can change. Where one month your smashing it, and the next a couple of clients drop off. The temptation is to strike whilst the iron's hot, take those people on and just "suck up" being over-busy in the short term, because I know people will leave eventually and I could be sat here in 2/3 months thinking about how I could do with those extra clients. Thoughts?" TIME > 12:17 "In a SGPT setting when I have total newbies, my longer standing clients get less attention - I know they are capable and can do it. In these situations how would you turn this into a positive with these older clients? I've messaged them to say what stars they are and how I trusted them with those movements but what else could I be doing?" TIME > 16:25 "What's your opinion on networking and is it important for developing your knowledge and/or business?" TIME > 18:00 "Even though my IG is targeted for women why is it when I post stories like 'click the button to find out more' that only men tap it?" TIME > 19:30 "Thinking long term. How does one scale a business without having to be there all the time. I was thinking I can't be a pt forever as I'll get old but how would I secure my future where I'm looked after ♥️" TIME 23:54 > "How do you deal with clients who aren't getting results as quickly as you expected and clearly aren't fully adherent with the programme you agreed with them? It's easy to start questioning coaching ability." TIME > 26:57 "Both of you - If you were to start your career again tomorrow, what 3 things would you do differently? (not aloud any "everything I've done has gotten me to where I am" cop out)" TIME > 31:23 "What would you deem a successful lead magnet in terms of numbers of enquires and sales?"

How many different mediums would you suggest using? The more the better but what would you say is the minimum to build relationship and display your value? For example: gym floor, email, facebook, instagram, posters etc What are some other ways of delivering content on social media? I've been doing 45-60s talking to camera reels and carousels but feel the need to mix things up delivery wise How would you best keep track of clients current wants, needs, goals and all these individual elements if you tend to be a little bit forgetful?! If you were to start social media again, would there be anything you would do differently and what 3 things do you think helps with coming across as yourself and not a persona. I am taking too long to do things - it takes hours rather than minutes. I also go into way too much detail and struggle to keep things simple. I think more is better. I also talk too much. How can I reframe my thoughts into thinking less is better? Client goes on holiday and misses 1, maybe 2, sessions. You have them on a monthly DD, not block booking. Do you pick up their missed sessions or do they forfeit them and how do you approach that conversation if it's not been clear in your T&C's. How do you stay focused when there are more distractions than usual (school holidays, relationship stress etc)

Time : 00:59 > Biggest fear? Time : 2:59 > How important do you think an exit form is? What kind of questions do you think 100% need to be involved? Time : 5:42 > Have you ever 'sacked' a client and if so, why and how have you gone about it? Time : 9:28 > I've been learning about motivational interviewing recently and trying to incorporate it into my consultations as well as conversations with clients I find it really hard to properly listen and think at the same time though. Any advice? Or is it just a case of more practice? Time : 10:52 > With the urgency I now have to find clients and recoup that money as well as pay next months bills, how would you approach this week? Time : 15:45 > Someone very successful in the fitness industry said on their podcast the other day: 'Email marketing is dead/from the 80s.' Do you agree? (I'm not sure I do, because I've bought from both emails and Instagram myself, but was interested to hear your thoughts). What does the future of marketing look like in your opinion? Is podcasting becoming more dominant too? Thanks. Time : 19:07 > lead magnet ideas for my target audience please

Time; 3:12 If you could only tell a newly qualified PT 1 bit of advice, what would it be? Time; 4:05 I have a competition winner, who's coming to the end of her 3 month prize coaching period. I've booked in a session to sit down and talk about her experience and see if she (hopefully) wants to carry on working together. Any advice on what to cover? What sort of questions to ask? How to approach things? Time; 8:30 What do I do when I know I should be doing something, but I don't know what. I sometimes feel guilty for taking time away from my business because it's not where I need to to be. But because I don't know what I should be doing, I'd be forcing myself to do something that ultimately may not be productive. Time; 12:55 What are the weekly, monthly and quarterly non negotiable tasks I need to be doing to run a successful PT Business? Time; 16:43 I'm taking my clients on. Hike in a few weeks should I get them to sign a waiver Time; 17:31 Did you notice any alarming trends from PT's/Coaches during your chats at the weekend? Time; 20:31 I'm very invested in my client's and when they are going through some fairly major life crap I carry that with me - how would you advise me to leave that at the gym/ at the front door when I get home?

Any immediate learns from Friday? How did it got for you guys etc? When on earth do you fit in your own training? Struggling with this at the moment 3-5 must do daily task if trying to increase engagement and following From experience, what kinds of things work best for local area marketing

Time; 00:38 How should I approach previous cold leads for my group program? I have a load of Facebook contacts that expressed interest and I've messaged about previous intakes without reply, how can I warm them up and not just send another salesy message about joining the intake? Time; 3:45 What is a common mistake when making a lead magnet? Time; 6:07 What is the best way to take leads received through a giveaway, FB ad etc through a kind of 'process of elimination' so you end up with a smaller bunch of people at each stage and finish with a list who are more likely to buy? Time; 7:45 What advice would you give to someone starting a mailing list and would you say 1 email a week is enough to show knowledge and value to potential clients? Time; 9:55 When a client leaves I have an overwhelming feeling of failure, like i've not done enough or that Im not good at my job etc. How can I overcome this to make sure it doesn't effect other areas of my business? Time; 13:20 What's your least favourite part of running a business? Time; 16:13 What are your thoughts on taking risks and the idea of manifestation? Time; 22:08 Have you got any recommendations for bitesized coaching learning? I like the look of Layne Nortons 'REPS' magazine subscription. I'm thinking something I can read / listen to for 10-15 mins per day to improve my knowledge and stay current with latest research etc. Time; 26:00 I love automating the business as much as possible but sometimes I feel like I'm missing that personal touch in the initial interactions when a new lead comes into the business, especially if cold. Have you come across any automations that can bring in the more personal element? I'm thinking in particular voice messaging - a simple hello via whatsapp when someone comes in as a new lead in mailchimp. Or a video in mailchimp. I'm now riffing but anything you have tested? Time; 28:45 How do I get clients to engage more in client events such as meet up walks, etc? I always think it would be great to get them to all meet but I face a lot of resistance with them all being busy with work, kids, etc? Is it just a case of giving more notice than a few weeks? Time; 31:00 I worry a bit about my weekly 1:1 online client check in feedback videos (loom recordings). I think I go on too much, 10 to 20 mins sometimes. I have tried to record short videos but I do seem to keep chatting on. I haven't had any bad feedback from my clients about my feedback being too long so is not a massive worry. What would your thoughts be on this? any advice on client weekly feedback in general ? Thanks Time; 34:41 What are the most important things to have have / do to build community in your business?

How many times a week should i advertise my services? Would you have a client agreement / contract with group coaching clients for a 6 week intake in the same way we do for 1:1? Who is your inspiration? Very general question - Where do you see the fitness industry in 5 years ?

Time; 1:00 I'm redoing my new client onboarding, and want to drop them into an educational email sequence, to drip feed them information about energy balance, protein, DOMS, etc How do I determine what to they need to know and what order things should go in? Time; 4:40 You boys have a frantic March, how are you's going to plan it out? What will be stripped back if need be? How do you go about knowing its about to go nuclear?! Time; 7:45 Rank: instagram, facebook, podcasts and emails based on what you would prioritise for warming up a prospect. Time; 9:40 Tips to help remove your emotions from decisions, rejection and/or feedback. An is this necessary to run a successful business? Time; 12:53 What's the biggest thing you've learnt from helping other coaches with their business that has helped you with your own? Time; 14:32 What's one thing you would go back to and change how you did something, because you thought "oh i really fked up here"? XD Time; 17:01 I want to get clients on to monthly recurring so I don't need to have the conversation of "thats another month coming to a finish" but not sure how to set it up? I created a stripe account do I send clients the link to my account and stripe sets it up for them/me? Time; 18:23 I think I might need to increase my pricing in some areas, but I'm struggling with the confidence around charging people more than I already charge - how would you go about this? Time; 21:15 When to chase up someone whos had a consultation and needs to think about the cost Time; 23:00 where's your favourite place to go on holiday? Time; 23:35 If you could only do one exercise in your training program for legs, upper push, upper pull and conditioning (4 in total) what would they be? Time; 24:35 What would be the first automations you create to buy time back and have better onboarding? Time; 25:29 thinking about future planning for my launch. If a program launch worked well, would you rinse and repeat it in 2 or 3 months time ?