Podcasts about amazon inspire

Jochen Krisch und Marcel Weiß sprechen in den aktuellen Exchanges Amazons KI-Kaufdienst „Buy for me“ und warum Amazon genau jetzt mit so etwas experimentieren muss. Außerdem geht es um das Ende von Amazon Inspire, das weitestgehend ungenutzte (Shopping-)Potenzial von Amazons Twitch und die organisatorischen Grenzen von Amazon. Werbepartner: Kaufland Global Marketplace: Jetzt mit Vouchercode KGM3 auf www.kaufland.com/join registrieren und 3 Monate ohne Grundgebühr auf allen Kaufland-Marktplätzen verkaufen. Gültig nur für Neuregistrierungen bis 30.06.2025. Eine Auszahlung des Betrages ist ausgeschlossen.

In der heutigen #kassensturz Folge, unseren Marketing & eCommerce News, geht es unter anderem um folgende Themen:(00:00) Intro(02:55) TikTok Shop schaltet Registrierung für DE, IT & FR frei(07:08) Lidl verkauft auf TikTok Shop(10:32) SHEIN nach Bann zurück in Indien(15:50) SHEIN's Bewertung, Gewinnentwicklung und IPO Pläne(20:33) Otto entlässt Mitarbeiter(24:11) Otto startet Joyn Kanal(29:22) Prosus will Just Eat Takeaway.com übernehmen(36:38) ByteDance wieder bei $400 Mrd. Bewertung(38:30) Instagram überlegt Stand-Alone App für Reels zu launchen(40:32) Instgram testet neues Ad-Format in den Kommentaren(41:50) Mercado Libre ist auf Wachstumskurs(42:42) Wolt eröffnet neuen Supermarkt(44:55) Meta plant Bau von Unterwasserkabel(47:40) Amazon launcht Alexa+(50:03) Amazon beendet Amazon Inspire(51:14) YouTube testet günstigeres Abo-Modell(51:58) X soll Werbetreibende zurück auf die Plattform nötigen QuellenTikTok Shop schaltet Registrierung für DE, IT & FR freihttps://retail-news.de/social-commerce-tiktok-shop-startet-in-deutschland-frankreich-und-italien https://www.onlinehaendler-news.de/themen/unternehmen-maerkte/tiktok-shop-startet-deutschland Lidl verkauft auf TikTok Shophttps://www.lebensmittelzeitung.net/handel/nachrichten/social-media-lidl-verkauft-in-uk-lebensmittel-ueber-tiktok-182636 SHEIN nach Bann zurück in Indienhttps://www.bbc.com/news/articles/cwypk49y8dxo SHEIN's Bewertung, Gewinnentwicklung und IPO Plänehttps://www.n-tv.de/wirtschaft/Shein-erleidet-Gewinneinbruch-kurz-vor-Boersengang-article25583184.html Otto entlässt Mitarbeiterhttps://www.spiegel.de/wirtschaft/unternehmen/otto-entlaesst-fast-500-callcenter-mitarbeiter-a-8e501773-c27f-4505-b120-98e8ce50b105 Otto startet Joyn Kanalhttps://meedia.de/news/beitrag/18795-otto-startet-eigenen-kanal-auf-joyn.html Prosus will Just Eat Takeaway.com übernehmenhttps://www.prosus.com/news-insights/group-updates/2025/prosus-to-acquire-just-eat-takeaway ByteDance wieder bei $400 Mrd. Bewertungbloomberg.com/news/articles/2025-02-21/softbank-fidelity-t-rowe-value-bytedance-at-above-400-billion Instagram überlegt Stand-Alone App für Reels zu launchenhttps://www.theinformation.com/articles/instagram-may-launch-reels-as-separate-app-increasing-pressure-on-tiktok Instagram testet neues Ad-Format in den Kommentarenhttps://techcrunch.com/2025/02/20/instagrams-new-ad-format-lets-creators-get-paid-for-testimonials-in-comments Mercado Libre ist auf Wachstumskursbloomberg.com/news/articles/2025-02-20/mercadolibre-blows-away-estimates-in-record-quarter-to-end-2024 Wolt eröffnet neuen Supermarkthttps://press.wolt.com/de-DE/247190-ein-neuer-online-supermarkt-fur-frankfurt-wolt-market-expandiert-an-den-main Meta plant Bau von Unterwasserkabelhttps://www.businessinsider.de/wirtschaft/meta-soll-laengstes-unterwasserkabelnetz-der-welt-planen/ Amazon launcht Alexa+https://www.businessinsider.de/wirtschaft/amazons-neue-alexa-das-kann-der-verbesserte-sprachassistent/ Amazon beendet Amazon Inspirehttps://techcrunch.com/2025/02/18/amazon-kills-inspire-its-tiktok-style-feed-for-discovering-products YouTube testet günstigeres Abo-Modellbloomberg.com/news/articles/2025-02-20/youtube-plans-lower-priced-ad-free-version-of-paid-video-tier X soll Werbetreibende zurück auf die Plattform nötigenwsj.com/business/media/x-hinted-at-possible-deal-trouble-in-talks-with-ad-giant-to-increase-spending-feb122a6Max & Kristina auf LinkedIn>⁠⁠⁠⁠⁠ ⁠Max Rottenaicher⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠ ⁠Kristina Mertens⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Heute gibt es mal wieder eine Social Commerce Ausgabe mit dem lieben Jochen Krisch für euch.Jochen und ich – Kristina – machen vor dem Start von TikTok Shop in Deutschland nochmal einen kleinen Rundumschlag zu verschiedenen Social Commerce Themen und diskutieren unter anderem das Ende von Amazon Inspire, ob feed-basiertes shoppen auf Marktplätzen und Shops Sinn machen könnte und warum sich TikTok zu einem gefährlichem Gegner für Amazon entwickelt.Ich war außerdem kürzlich in Spanien und konnte deshalb first Hand von meinen dortigen TikTok shop Erfahrungen berichten.Es war wie immer ein sehr interessanter Austausch mit vielen verschiedenen Blickwinkeln und ich hoffe ihr könnt ein paar Impulse für euch mitnehmen.Timestamps(00:00) Intro(2:32) Das Ende von Amazon Inspire & mögliche Gründe für das Scheitern(11:35) Wie kann ein Feed-basierter Marktplatz funktionieren?(18:21) Ist TikTok Shop ein Zukunftsmodell?(19:35) TikTok Spanien Erfahrungsberichte(29:09) Kann Live Shopping im Westen funktionieren?(31:56) Anteil Brand-Owned vs. Creator Content(38:18) Brand-Image-Pflege in Zeiten von Social Media und Social Commerce(42:09) Wie TikTok Kurzvideos etabliert hat(44:30) Querformat als Content Standard(49:15) Gerüchteküche: Start von TikTok Shop(50:44) Warum TikTok Shop Amazon gefährlich werden kann(55:07) TikTok Shop und seine Kinderkrankheiten(56:43) Wie können Shops mehr social werden?Über unseren Gast Jochen Krisch> ⁠⁠⁠⁠⁠⁠⁠Exciting Commerce⁠⁠⁠⁠⁠⁠⁠> ⁠⁠⁠⁠⁠⁠⁠Exchanges Podcast⁠⁠⁠⁠⁠⁠⁠> ⁠⁠⁠⁠⁠⁠⁠Jochen auf LinkedIn⁠⁠⁠⁠⁠⁠⁠wieCommerce? Social Links> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

In this episode of Amazon Week, we dive into the latest must-know updates and strategies to keep your Amazon business ahead of the curve. We cover everything from Amazon's revamped product bullet point rules to a $33k boost in ad revenue achieved in just two weeks. You'll also hear about the upcoming holiday peak fulfillment fees, the game-changing FBA Grade and Resell service, and why Sponsored Brand Video ads are outperforming the competition.We also highlight Amazon's new control over the Buy Box, smarter keyword suggestions, and the critical metrics most sellers overlook in their PPC campaigns. Plus, discover how Amazon Brand Metrics and Amazon Inspire can transform your product discovery and customer engagement strategies.Whether you're optimizing your ad spend, improving product listings, or managing returns more effectively, this episode is packed with actionable insights to help you scale your business on Amazon. Tune in and stay ahead!Don't miss out—SUBSCRIBE NOW to keep up with the latest Amazon strategies!RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

In this episode of Amazon Community Updates, we explore the latest developments shaping the Amazon marketplace as of August 17, 2024. From advanced tools like ASIN-level Store performance analysis to Amazon's new review monitoring safeguards, we cover the essential updates every seller and advertiser needs to know. We also dive into how Amazon Inspire is revolutionizing content strategies and why AI's role in daily tasks might not be as efficient as once thought.Listeners will gain insights into protecting sales from resellers, optimizing PPC strategies, and navigating new FBA constraints ahead of the holiday season. We also discuss the importance of readable images in e-commerce, the power of video ads, and Amazon's latest pricing strategies that can drive sales velocity. This episode is packed with actionable advice to help you stay competitive in the ever-evolving Amazon landscape.Whether you're looking to enhance your ad performance, safeguard your brand, or simply keep up with Amazon's latest policies, this episode provides the critical information you need to succeed. Tune in to stay informed and ahead of the curve in the Amazon community.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

In dieser Folge sprechen Jochen und ich (Kristina) über den Begriff "Social to Commerce" und darüber, ob eine neue Terminologie im Social Commerce notwendig ist. Wir diskutieren wie sich der Point of Sale, die Verkaufsumgebung und die Schnittstellen verändern. Auch Amazon's (fast schon amüsante) Versuch, Nutzern mit Amazon Inspire einen TikTok-ähnlichen Shopping Feed zu bieten, sowie die Partnerschaft mit TikTok Shop werden unter die Lupe genommen. Während Amazon traditionell die Plattform der Wahl für Affiliate-Influencer und kleinere Marken ist, stellen das nahtlose Einkaufserlebnis, der Entertainment-Faktor und die Influencer-Community von TikTok natürlich eine zunehmend große Bedrohung dar - die allerdings auch kein deutscher Händler so richtig wahrhaben will. Schon mal vorweg: TikTok's Aggressivität im eCommerce ist keinesfalls zu unterschätzen. Viel Spaß beim Hören! Über unseren Gast Jochen Krisch > ⁠Exciting Commerce⁠ > ⁠Exchanges Podcast⁠ > ⁠Jochen auf LinkedIn⁠ wieCommerce? Social Links > ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ > ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ > ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Timestamps (00:00) Intro (02:48) Social Commerce, Social to Commerce, Commerce to Social - Brauchen wir eine neue Begriffswelt? (10:51) Anyjoi & co. - Welches Modell macht das Rennen? (17:38) Amazon's semi-gelungene Antwort auf TikTok - Amazon Inspire (27:22) Marktplatz Inception - TikTok's Partnerschaften mit Amazon, Meta & co. (40:45) Wie social ist KI Content? (56:44) Dating-Apps als Inspirationsquelle for Social Commerce Interface Designs? (1:09:15) Was bringt die Zukunft? (1:12:18) Social Commerce Conference in Berlin - 10.10.2024 Logo Design: Naim Solis Intro & Jingles: Kurt Woischytzky Fotos: Stefan Grau Intro-Video: Tim Solle

Noticias Económicas y Financieras Nuestro mundo moderno está muy interconectado. Tan interconectado que cuando una pequeña pieza del sistema falla, puede hacer caer industrias enteras. En los últimos años, esa realidad ha provocado una reacción en contra de la tendencia hacia la globalización, con muchos países y empresas abogando por la diversificación, la relocalización y el proteccionismo. Veamos si se produce un desarrollo similar en el mundo cibernético. Las acciones de Netflix $NFLX cayeron un 2% el jueves, ya que los ingresos del gigante del streaming y el crecimiento de usuarios superaron las expectativas, aunque el flujo de caja libre dio un paso atrás. Más tarde, la acción redujo las pérdidas para cotizar prácticamente sin cambios una vez que Netflix comenzó su llamada posterior a las ganancias, ya que los ejecutivos dieron largas respuestas sobre el trimestre y sus perspectivas. Hubo mucho de lo que estar satisfecho, con el director financiero Spence Neumann detallando enormes incorporaciones netas pagadas, adquisiciones más sólidas y una retención "muy saludable". También aumentó el objetivo de margen operativo de este año al 26% desde el 25% anterior, aunque el líder del grupo de inversión Long Player ha advertido sobre los límites a la expansión del margen. El Tercer Pleno de China, que ha sido seguido de cerca, ha llegado a su fin. En él, los principales responsables de las políticas se reúnen para analizar los problemas a largo plazo que enfrenta el país. Los líderes se comprometieron a apoyar la innovación integral, profundizar la reforma científica y tecnológica, mejorar el sistema financiero y avanzar en la modernización china. Sin embargo, no llegaron a revelar ningún cambio importante en las políticas, lo que frustró las esperanzas de apoyo o estímulo que se consideraban necesarios para una recuperación económica. Sin apuntalar la demanda, el cobre (HG1:COM), un metal industrial, siguió cayendo y se encaminaba a su mayor pérdida semanal desde 2022. $AMZN Amazon ha establecido un nuevo récord en Prime Day, al vender la mayor cantidad de artículos durante el evento de dos días este año que nunca antes. El gigante del comercio electrónico dijo que millones de miembros Prime más compraron durante el evento en comparación con Prime Day 2023, y los vendedores independientes vendieron más de 200 millones de artículos. Otros aspectos destacados incluyeron el nuevo asistente de compras conversacional impulsado por IA y más visitas a Amazon Inspire, la experiencia en la aplicación diseñada para facilitar las compras. Adobe Analytics estimó que los compradores gastaron $ 14.2 mil millones este Prime Day, un 11% más que hace un año, lo que destaca el fuerte gasto de los consumidores a pesar de la alta inflación. $COST Costco puede estar ganando el mercado de alimentos apocalípticos. La FDA aprueba siete productos de cigarrillos electrónicos más para su comercialización. $META Meta analiza una participación en el fabricante de Ray-Ban EssilorLuxottica. Eli Lilly y Novo extienden una caída de varios días en una rara liquidación.

Unlock the secrets of skyrocketing your e-commerce sales with TikTok Shop! Join us as we sit down with Michelle Barnum-Smith, a leading expert on TikTok Shop, who will reveal why this platform is revolutionizing e-commerce and how you can tap into its immense potential. From unparalleled user engagement to an all-inclusive buying experience that supports brand building and data transparency, Michelle dissects the unique advantages TikTok Shop offers over traditional platforms like Amazon. Get ready to learn how full visibility of sales data and direct customer interactions can transform your business. In this episode, we explore the seamless customer journey on TikTok Shop from sparking awareness to completing a purchase all within the app. Discover how the shift from traditional influencer marketing to a collaborative affiliate model is empowering creators to drive sales through direct rewards from TikTok. We also get into TikTok's growing prominence as a search engine for younger generations and the new shopping features that make discoverability effortless. This is a golden opportunity for sellers to leverage TikTok Shop's innovative ecosystem to maximize engagement and boost sales. Prepare to be inspired by real-life success stories and practical tips for setting up your very own TikTok Shop. We cover everything from business registration and linking social accounts to optimizing your listings and content for viral success. Michelle shares invaluable insights on inventory forecasting and the ripple effect of TikTok Shop's success on other platforms like Amazon. Plus, learn the importance of adhering to community guidelines to avoid account suspensions and ensure your business thrives on TikTok Shop. Don't miss out on this comprehensive guide to navigating and conquering TikTok Shop's dynamic marketplace! In episode 578 of the Serious Sellers Podcast, Bradley and Michelle discuss: 00:00 - Exploring TikTok Shop for Sellers 02:56 - TikTok's Influence on Consumer Purchases 06:23 - Enhanced Shopping Experience on TikTok 09:32 - Maximizing Sales Through TikTok Shop 11:04 - Reviving Live Selling With TikTok Shop 16:22 - TikTok Shop Viral Success Stories 16:40 - Success Tips for TikTok Shop Setup 19:55 - Maximizing Marketing Opportunities on TikTok 25:11 - TikTok Shop Guidelines and Best Practices 26:40 - Navigating TikTok Shop Suspension Guidelines 33:48 - Effective Creator Outreach Strategy Guide ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: TikTok shop is one of the hottest marketplaces in 2024 to sell on. Today we're going to do a deep dive into everything you need to know to get started selling on that platform. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our special Freedom Ticket monthly workshop, where we actually film live a training, a deep dive training, into a certain aspect of e-commerce and we put it later into Freedom Ticket so that you guys can benefit from it. But you guys here on the podcast are going to get the benefit of getting this training too. Now today's guest is going to be Michelle Barnum-Smith, who is definitely an expert in the field of TikTok shop and she's going to do a deep dive into like hey, what do you need to do to get started and what are some best practices? You know we've had some people on this podcast who sell on TikTok shop. You guys have heard them doing some crazy, crazy numbers, some of them even doing more than their Amazon business. So if you guys want to know what's involved with getting set up on this platform, this episode is going to be for you.   Kevin King: Now, Michelle I've known for quite some time, and so today she's going to be showing you why you need to be considering TikTok and talking about some of the opportunities that are there and what she's doing to help herself and her clients actually crush it. So please welcome Michelle.   Michelle: Today we've got lots of ground to cover and we're going to be talking about the TikTok shop opportunity. Just like Kevin said and Shivali said, unless you've been living under a rock, it is all the buzz, and rightly so. Some people don't realize this, but TikTok shop was born from a hashtag and the whole idea of TikTok made me buy it. This hashtag has been around for several years and it basically was like hey, I discovered this on TikTok and I went and bought it. And here I'm showing it off again because TikTok made me buy this. And essentially, TikTok shop allows businesses to showcase through engaging short videos, live streams and creator collaborations, and users can discover and purchase products directly within the app, creating a smooth and convenient shopping experience. And we're going to talk about, like, just how powerful this really is for you as brand sellers.   Michelle: So the opportunity of a TikTok shop has never been hotter. I mean, essentially, we're talking about a billion monthly users. They're on the app 17 times a day, with 83% of people saying that TikTok has influenced purchase decisions on what they're doing and what they're buying. So consumers are on TikTok specifically to be entertained. They hang out for hours. One and a half billion monthly user base spending an average of 95 minutes a day on the platform. I want you to think about that. That's like at least three episodes of your favorite show on Netflix. It's, you know, it's like people are just like scrolling, scrolling, scrolling and, um, all, all times of the day, like, like we saw in that previous stat of 17 times. You know, essentially starting the app 17 times a day, kind of crazy. Um, they offer a frictionless buying experience from creator to product page, to checkout to back to scrolling in seconds, which is one of the huge reasons why TikTok and TikTok Shop is such a powerful opportunity for sellers, right this second, so you can literally go from an organic discovery experience to a checkout experience in just seconds, and you can amplify that opportunity with some certain promotional activities that we'll talk about. So, bottom line, TikTok shop really helps build brands, not just sell products, so they have more high quality traffic, more sales and repurchases, have full visibility of data, end to end loop closing data.   Michelle: So one of the things that I love so much about TikTok shop is having previously just used TikTok to drive traffic to Amazon. So I have tried it a whole bunch and it is so frustrating because Amazon's a black hole. They don't share data back with you. So if you've ever tried to run ads, drive influencer content, even do social media like, just focus on the social media side of TikTok or Instagram or Facebook or whatever it might be. There's no data back from Amazon, even with using attribution, because Amazon attribution is 55% inaccurate to actually tell you what converted, what drove sales. It's kind of like a guess most of the time and if sales rise you're kind of like, okay, well, what contributed to that In TikTok shop? You know exactly what contributed to that sale. You know exactly what social posts drove how many sales. Which affiliate is your number one affiliate? If you're running ads, you know exactly how those ads are performing.   Michelle: It allows you to speak directly with your viewers as well, your customers, your prospects, every step along the way. It's you the face of the brand, your brand, interacting directly with customers. So most of the time, most sellers, most consumers, don't realize that there's sellers behind their brands on Amazon. They just think that they're buying a product on Amazon. That's not the case with TikTok. TikTok gives sellers opportunity to interact directly with the customer on every step of the customer journey. So there's no question who is? You know who this relationship is with and there's serious marketing opportunities, and I'm such a marketing geek. I love all of the marketing opportunities that TikTok has. Just this, just today, they released promo codes. Super excited about that. So let's talk about the full shopping journey within TikTok. Essentially, TikTok allows you to discover through shoppable content and through short videos and lives to select, basically go and learn more from about the product on the product detail page and then actually check out and buy, place orders and check out without ever leaving TikTok. So why this is so significant? As a marketer and as a seller myself, if I have, let's say, the counter to that is on Instagram and if you've ever been influenced on Instagram, you know, let me know, raise your hand, you're watching, you're watching that content and then the person is saying, oh, go to the link in my bio and you go to the link in your bio in, and it's some linktree that may or may not have been updated and that link might take them to Amazon. Take you to Amazon, where their Amazon storefront is like laid out, all for you to have to sort through just to find the product that you were interested in that caught your attention for just a second, that interrupted your entertainment experience that you were there on Instagram to experience, and now you can't even find what it was that caught your attention. You just give up in frustration.   Michelle: What I love about TikTok shop is that you can go from being entertained seeing a shoppable video, seeing something that a creator is promoting, to all the way to checkout in just seconds and back into your entertainment. That experience has very little interruption. So TikTok has several ways to checkout. Essentially, you have the opportunity to go from a shoppable video to a TikTok shop where you can see that brand's full lineup of offerings, and go to the product detail page where you can then check out. But this is not typically the shopping experience. Usually, it's you see a video. It takes you directly to the product detail page and then you just check out. These are the things and ways that you can build your brand on TikTok shop directly. So let's talk about the customer journey on TikTok versus Amazon. So previously TikTok, when it was just a social media channel, sat a little bit higher up in the customer journey. So if you guys aren't familiar, the customer journey is this idea of a funnel or this process where somebody goes from awareness to consideration, to purchase, to customer service, to going deeper in their rebuy or loyalty to that specific brand. So previously, TikTok the app, the social media side of TikTok was just in the awareness phase, the awareness and consideration phase. Just like Instagram, it was like a place of discovery, a place of entertainment, a place to maybe get educated, but it wasn't a place to purchase. That was where you would go to Amazon, and Amazon fit squarely in the consideration phase, like I need more information, I'm aware of my need already and then I'm going to purchase. So essentially, Amazon is solution solving. It's a search engine for buying. Customers are already aware of a need. They search, research and buy on Amazon.   Michelle: Buyers don't hang out on Amazon for fun or entertainment, despite Amazon's best efforts with Amazon Lives, Amazon Post, Amazon Inspire, and that's really why TikTok shop has taken over in that regard. Not necessarily like I'm not saying that Amazon's going away anytime soon. Obviously that's a huge opportunity, but TikTok shop now owns the entire customer journey, from awareness through consideration, purchase, the customer service experience, all the way to rebuy opportunities, average order value increases, um rebuy rates, all sorts of things that TikTok shop makes available to sellers to be able to do and accomplish all within the TikTok shop platform. Are you guys seeing the potential and the opportunity here? And, as a marketer, this is why I'm so passionate about it, because if you own the awareness, if you are the one creating the awareness of the need and you immediately go into a checkout scenario, you win. The checkout is not okay we're making you aware and then you're being taken to a page where you and 100 other competitors are then brought up with different options and people are overwhelmed with options. It's not like that. It's literally going from awareness to checkout to back to entertainment in a matter of seconds. So TikTok really comes down to need awareness. Their focus is on entertainment and education and their goal is to keep users on the platform with their addictive algorithms. Users are made aware of products and the purchases is done within TikTok shop with quick checkouts and then buyers are back to scrolling within seconds. So that's really kind of the crux of TikTok shop there and live selling. I don't know if you guys have seen have been on the platform yet, but live selling it really had its heyday. I feel like you know as far as US consumer behavior goes in, like the late eighties, early nineties, Saturday morning infomercials Anybody remember those?   Michelle: I know I was like, always sucked in. I was always sucked into those Um. And then there's QVC and home shopping network where, you know, basically little ladies hang out to buy kitchen kitchenware, but TikTok shop, specifically, is bringing live, selling back, and it's crazy's crazy, the amount of organic viewers you get checking out your products live, seeing what you have to offer live, you know, and it's a form of entertainment, so they're already on there to be entertained and then they get to watch you pitch whatever it is that you have. That's kind of crazy. And also creators we have this. Creators have been kind of like put up on this pedestal as influencers, right, and this kind of title and with that has come a little bit of a combative nature. When it comes to working with brands, right, how many of you have worked with an influencer where you've reached out to them, you've tried to recruit them and they're charging like a couple hundred dollars of post to like two thousand dollars a post, five thousand dollars a post for the honor to get to work with them. Anybody experience that. And then you're like, um, what did I get from that? I got a post. Did it do anything, right? So the awesome, the awesome thing with working with creators now is that they essentially become affiliates because TikTok is rewarding them for sales that they make through the platform. So creators are now motivated to work with brands and to push products and seek out opportunities. It's no longer just like oh well, I'm a creator and so my creative needs are above your needs as a brand. Now they're willing to be more collaborative with brands in and focusing on content that converts and that drives sales, because, at the end of the day, they want to make money right and we all want to make money, and so it makes it more of a win-win relationship. So that's one of my favorite things about this kind of shift is it goes from the honor of working with a creator and an influencer to now like okay, we're affiliates and we're in this together.   Michelle: So there's kind of four native ways to discover and buy on TikTok. There's the browse area, which is shoppable videos. That's what you would generally see if you're just scrolling through TikTok. You're going to have some content that is just entertainment content. You're going to have content that's educational and informative and that sync to and our shoppable videos, basically, and shop pages. That's where you know brands show up with their brand presence, um, live shopping, like we discussed, and the shop tab. So that's the new kind of search functionality within TikTok. That's all about finding and discovery and searching for solutions. It's kind of crazy, but TikTok has now become a search engine for a certain demographic. Anybody who's less than 25 years old, instead of going to Google with their questions first, they're going to TikTok with their questions first, and it used to be that videos were what was served first in the search results and now it's product. Are you picking up? What I'm putting down? Like this is this is a significant opportunity. This is such a crazy shift and I will say that every almost like 80 to 90% of the in TikTok shop contacts that I have were recently recruited from Amazon. Like Amazon employees are moving over to TikTok shop just like clawing their way over here. So it's very soon there's gonna be some aspects that are native to Amazon that we'll start seeing show up in TikTok shop, especially this kind of search portion, the shop tab, and then the buying experience, like we've talked about, is very seamless, from the product page to the checkout page. You literally can like sync your Apple Pay with TikTok shop, click the side of your phone gosh and be back to doom scrolling in seconds, if I haven't, you know, beat that into you enough.   Michelle: But let's talk about this idea and this question is TikTok shop just a distraction for you as sellers? I hear this kind of objection a lot, and from really big sellers, and so I'm a little surprised. I'm always a little surprised because, like Kevin said, I think that if you have an opportunity to make money, are you going to say no to that opportunity, especially when it's relatively zero to low cost to get started? You already have inventory. You just bring it over to TikTok. So let's talk about just some case studies really quick. Every time I talk to an Amazon seller who is looking to expand off Amazon or diversify their revenue off Amazon, they're usually happy with like, hey, if I can get 5% of my Amazon sales off Amazon, like my Shopify site or Walmart or Etsy or something, I would be happy if just 5%. So here we have a few sellers and I'm just going to cruise through here. This brand got serious about TikTok shop beginning of April and year to date, they are 8% of their Amazon sales on TikTok shop. This brand launched in September of 2023 with TikTok shop. They're one of my brands and we immediately went viral. Immediately, like the bestseller that we had became a bestseller on TikTok shop and then, as we got to know our audience a lot better and affiliates a lot better, launching products on TikTok shop with them, we saw halo effect on Amazon. Every single time that we launched a new product on TikTok shop it would go viral. It would go viral on Amazon as well. Rank would skyrocket and along with sales. So their year to date revenue is 11%.   Michelle: Our biggest struggle with this brand is every time we go viral. Like it's really hard to forecast inventory for going viral. So we keep running into like our bestsellers going out of stock because they just take off. They just take off, so that I guess that is like one of the sides of TikTok shop that is a warning is that your shop could go viral and with your inventory. This seller I did a big training in Cancun back in February and in and around TikTok shop this seller was doing two sales a day before my training and after that, um, 180 sales in the week following. So I was a little proud of that. And then subsequently, uh, we've been working together and now their brands, their, uh, they have 15% of their total brand revenue, uh, of their Amazon revenue they're making on TikTok shop. I'm not going to talk a lot about these brands, because these brands are just like killing it. They're 16% of Amazon sales for this brand. This brand, gosh, they're just like. I just met with their category manager last week, their new category manager. They're number one in their category on TikTok shop, all of TikTok shop, and their year to date is 17% of their Amazon sales. So I guess you have to ask yourself, like, is it worth getting started? Like, yes, I think the answer is obvious, right, like I'm not doing a sales pitch here guys. I don't like this is you already have the inventory, right? You're already selling on Amazon. It's not too much more difficult to extend, uh, what you're doing and get started with that same inventory on TikTok shop as well. So, but there's some nuances to it and I want to talk about those nuances. So there are some keys that are necessary to a successful setup on TikTok shop. So this is where we're getting a little bit down into some specifics. On setup, I am not walking you through step-by-step a setup step-by-step at this point. This is not necessarily how to. This is more of kind of like lessons learned from setting up over 30 brands personally on TikTok shop and some of the nuances, some of the troubleshooting, some of the kind of like things to avoid, basically from a high level perspective.   Michelle: So this is kind of my setup checklist to be successful, this is what. These are all the things that you have to do one time during a setup. You need to get through your business registration. You need to complete that. You need to link a TikTok social account that is US based based with your TikTok shop seller account that is US based. You need to create or connect a TikTok ads manager to that account ads manager account to your TikTok shop account. You need to get your shipping set up and your listing set up and your content optimized for TikTok shop. You need to import available reviews, meaning, if you have like and this is all legal TikTok shop owns well, TikTok is owned by a company called ByteDance and ByteDance owns lots of different tech companies. One included is the main tool that's used for importing reviews. So if you have a Shopify site or another website with reviews on it, then you can bring those reviews over. If you don't, you can import reviews from Amazon to your website and then import those reviews from Amazon. It's a little bit of a process. It's a process, but you only have to do that once. To help you build up, to start the process of building your review presence, you need to select and implement promotions for your listings, such as pre-shipping with qualifications, product discounts, flash sales. Now the new promo codes that are released, and for select accounts, if you qualify, there's now a customer marketing whole section where you can go back and offer, you know, present offers in app. So showing up in the customer's TikTok inbox, basically like they already bought from you once, or, if they're a potential client, you can get directly inside of TikTok users' inboxes with your offers. My marketing heart, it just loves this from an opportunity perspective and we can actually measure how many sales converted from those messages. I love email marketing, I love SMS marketing, I love all of that, but sometimes we just can't close all the loops. And when we're talking native platforms and the marketing opportunities that are native to that platform, we're able to see all those loops close. When it's when we're talking native platforms and the marketing opportunities that are native to that platform, we're able to see all those loops closed and the associated data with that. So we know what further to invest in, what's working, what's not working, and then, of course, they're the final step in success. A successful setup is making sure that you have an affiliate plan set up for affiliates creators to find your products and to start promoting them and to make sure free samples are available. We'll show that here in a second.   Michelle: Okay, the second thing that you need to make sure that you do is to review the prohibited products list. So just because you can sell something on Amazon and Shopify doesn't mean you can sell it on TikTok shop. And this is probably like the number one thing that I see sellers screw up on, um, that they just like rush to get all of their products on TikTok shop and all of a sudden uh, they didn't ever check prohibited products and all of a sudden their account gets deactivated. Um, because they're promoting products or promoting it in such a way that's against, that's either prohibited products or against community guidelines in how you talk about it. So the most suspensions and account deactivations could be avoided by checking this first. So essentially, just, I mean you could even just search for it TikTok shop prohibited products policy and go on there or also look at their restricted categories on there as well to see is my product a prohibited product? I've been surprised how many products are not allowed on TikTok shop that are allowed on Amazon and, of course, on Shopify. You can sell whatever the heck you want to. So it's definitely one of those things that just because you can sell it somewhere doesn't mean you can sell it on TikTok shop.   Michelle: And this is just from a having been through it so many times. Business registration is not what it used to be. In September, I was able to get just like a ton of brands on TikTok shop with very little effort. Now there's a few more steps. Now there's a few things that kind of slow people down. It's amazing to me how many sellers just like give up. They just roll over and they're just like oh no, I can't get it to work. And I'm like guys, you are Amazon sellers, it is selling on Amazon is not an easy thing. Why are we giving up so easily? Have some like, have some resilience here. Also, TikTok shop like says oh, your account setup failed. I wish they would use different language, because sometimes it's not true failure and sometimes it's like they're just um, you get to a certain place in the process and then the system is moving you forward, but it needs more information, like you need to submit additional documents or you need to submit them in a certain way, and so it says failure, but really it just means like you need to go add more, add more documentation or whatever it is that they're actually asking for. So my advice to you is just keep pushing forward, keep pushing through that. It is worth it in the end. And just as a little like hack is any requested documentation, even if it says that they accept PDFs and PNGs, only submit them as JPEGs. Like their system, their bots read JPEGs and more often than not they don't read PDFs. So just, even if it says it'll accept a PDF, just submit it as a JPEG. Okay, cause it will help you. And especially if you're talking to support, support. It's so crazy because support can't see submitted PDFs or PNGs, but it can see submitted JPEGs. Does that make sense? So that's a little, a little note for you to take and make sure that you're doing Okay.   Michelle: This is relatively new and this has to be. This is around community guidelines. Community guidelines were updated mid last month and essentially it's just saying hey, this is the way that we behave on our platform. So there's, they become a lot more strict about what creators as well as sellers can and can't say on their product. You know, on the platform and that includes your listings and what you say about your products, especially, um, you know if something has an effect on weight or weight loss, physical performance or physiological effects or changes. So in this example, I had a seller reach out to me and they're like I don't know what I did wrong, I don't know why this account is frozen, or this product is frozen, I don't know what's wrong with it. And all I had to do was read through the title to see what the issue was. They're essentially saying this eliminates snoring and enhances facial structure and post-workout recovery claim, claim, claim, claim, claim, like you're physiological effects, physical performance, eliminate snoring. You can't say that on Amazon had. Like how can you say that? Like you can't say that on TikTok shop either? Um, and if you have any product in and around weight loss, I'm not saying it's not possible to sell on TikTok shop, it absolutely is. But how you talk about it is really critical. You cannot say weight loss, you cannot say metabolism, fat burning oh my gosh. I had another brand that was just like beside themselves. They were so like offended that TikTok shop suspended their product, their you know key seller, and I was looking through their account. It was like weight loss, metabolism, dah, dah, dah. And I'm like you can't say those things. You. You failed TikTok, you know like. You showed up like, oh well, we can sell it on Shopify. Yes, you can sell it on Shopify, because on Shopify you can say whatever the heck you want about your product. There's nobody policing what you can and can't say on your Shopify site. But this is their market and so they get to say what you can and can't say. And it's not just what you say in the text, in your title, in your bullet points, it's also what you say in the images, on the products themselves as well. So if you have packaging that you're showing and it's making claims. You got to scrub that. You got to like, get rid of it if you have infographics. So that's why I say you're not just pulling over everything that you've created for your Amazon listing or your Shopify listing. You got to be really careful in what you're bringing over and being aware of these community guidelines and what you can and can't say. These are the main ones. It's worth looking at, it's worth reading through and I do talk about that extensively in my course where I detail and outline it, but these are the top ones.   Michelle: Okay, focus on your bestsellers. I often see that the second somebody gets started on TikTok shop, they bring their whole category, their whole catalog of offerings over at once and I really advise you to just test the opportunity and to learn the platform and which of your products is the best opportunity first. So too many products are a distraction to affiliates and your ops team. So, like in this example, this brand brought over gosh all of their products and anytime that they were doing creator outreach they basically all of their creator and targeted plans was just like hey, here's everything that we sell and that's a lot, that's too much. So instead we shifted their focus to okay, what's your best seller on Amazon, what's the one with the best reviews, the strongest call to action, the most obvious for how it helps a consumer? And they're like, okay, this one, their free sample request took off, the affiliate performance took off, their sales took off. So just don't flood. It's a distraction for your team. It's a distraction when you start to reach out to affiliates, so just focus on your best sellers first. Now hear me out. This is probably the biggest warning that I have for you. Second to prohibited products okay, so this is probably the biggest area that I want you to be really careful with. And don't use the shortcuts, okay. So oftentimes I see that sellers are you're on Amazon, you're on Shopify and there are apps available within TikTok shop where you can just sync your Shopify account or sync your Amazon account and sync over your listings. So all of your listing content immediately gets imported into TikTok shop, and I have seen so many issues with this. Like I've said so many times, there's things that you're saying on your listings that you can't say in a TikTok shop, and what happens, guys, is that your listings are not reviewed by human beings, right, they're reviewed by bots, and what I have seen happen so many times is that people have seen those listings and they bring over their entire catalog, like we just talked about, and they're making claims or bringing over prohibited products or something like that that they didn't know.   Michelle: I didn't know and immediately they get account violations and account violations and they get a million account violations and then their account gets suspended because there's a limit to your account violations that you can receive, and then you lose your account, your account gets deactivated and it's over before you begin. So that's an extreme example, but I have seen that too many times to count what also happens, especially in the case of Shopify. For example, if you're syncing your listings, let's say you want to make a change to your TikTok shop listing, like your price or your title or something like that, because your listings are synced with these apps. You can't do that because Shopify and the Shopify listing owns the TikTok listing, so you have to go and make the change on Shopify If you want to make that change, show up on TikTok. You see how that's a problem, right? So and it's not an easy fix, it's not, it's not just like a quick separation, um, because I have a seller, like I've talked about. He's number one in his category and he set this up, his like. When he first got set up, an account manager told him to do this and they didn't know. These account managers have no clue, they really don't, um, and so he is dealing with this issue. If he were to try to separate at this point, he would have to create a new ASIN, for lack of a better term. A new listing for one of his best sellers and one of the big areas of social proof on TikTok shop is to see how many people have purchased the product. He would lose all of that history on that listing that now has like a hundred thousand purchases. So, yeah, it's, it's like a serious deal. So please don't do that. If you're wanting any kind of true shortcut, use the bulk uploading options. This is new the import product upload accelerator. Go this route if you're looking for shortcuts. But, like I said, I really do want you to like set up your listings manually first, at least the first couple, so you understand what TikTok is really looking for, so you can then go and add more products in the future.   Michelle: Offer free shipping. Oh, my goodness, we're running out of time, guys, we'll send you these slides. Basically, bottom line, you set up the free shipping opportunities within the promotions tab and not when you're setting up your shipping templates and your shipping solutions. So it's a promotion and you can apply all sorts of qualifications to qualify for free shipping and fulfilled by TikTok is now a thing, and they're gonna start pushing this really, really hard. So start with your Amazon inventory, start selling via Amazon MCF syncing with TikTok shop. Once you've proven the opportunity for your brand, immediately apply for FBT as soon as you set up your TikTok shop account so that when you prove like, hey, is this an opportunity for me, cause MCF is expensive, you want to get that inventory into FBT and start taking advantage of the opportunities and like super cheap pricing that they have for fulfillment over there. Okay, I'm going to cruise through this, but, just like I showed you, there's kind of like the setup checklist and then there's the ongoing success checklist. This is what you need to do ongoing, daily, weekly, monthly to be able to make sales on TikTok shop. Really, what it comes down to is working with creators, making sure you have your free samples turned on. I have my three S's to targeted outreach, which is search, sort and then save. And just a warning if you are using bots or planning to use bots, that gosh. They've now put regulations in place where new sellers are limited and restricted on how many people they can reach out to because of these messaging bots that are out there. So I really recommend focusing on target collaborations versus and reaching out to creators that way, versus messaging and spamming methods. So this is my search and sort and save method. Essentially, you're under the find creator tab and you're searching via relevant search terms for your brand or your category. You're sorting I like to sort by GMB, and if they're fast growing that's even better, because then they're hungry, they're starting to see success, but they're not so successful yet that they you can't get the time of day with them. And then you hit the little save button over here and then when you go to target collaboration up here, you can import your saved folks I recommend at least 50 per day that you're reaching out to via this message.   Kevin King: Thanks everybody for showing up today. We'll be back again next month to do this again on a whole new topic. Remember there's a replay of this, if you missed part of it, in Freedom Ticket inside the Helium 10. So if you're a member of Helium 10 at any level, there's a little button somewhere up around the top in the education section or resources section that says Freedom Ticket. You'll be able to find this recording in a few weeks in there, added as a permanent addition to the Freedom Ticket. So thanks everybody for coming today and thanks again, Michelle.   Michelle: Thank you, bye, guys.

Aux États-Unis, le Sénat examine à partir de ce mardi 23 avril le projet de loi en faveur de l'interdiction de l'application chinoise, déjà voté par la Chambre des représentants. Si la loi passe, sa maison mère, Bytedance, ira certainement en justice pour protéger l'un de ses marchés les plus florissants. L'application chinoise était en 2023 la plus téléchargée sur le marché américain. Comme en 2022. Comme en 2021. Cette popularité a fait exploser son chiffre d'affaires : 16 milliards de dollars pour 2023 selon le Financial Times. C'est une estimation, car la société mère, Bytedance ne publie pas ses résultats annuels. TikTok qui a conquis le public avec ses vidéos de courte durée a aujourd'hui un milliard d'utilisateurs à travers le monde. Ce succès phénoménal en a fait l'un des acteurs clés de l'économie numérique. TikTok assure soutenir l'essor de 7 millions de PME américaines, créant au passage plus de 200 000 emplois. TikTok contribue donc indirectement à la croissance américaine et aux recettes fiscales de l'Etat.À lire aussiTikTok constitue-t-il un danger ?L'impact économique de TikTokCe sont les arguments utilisés par la filiale de Bytedance pour dissuader les élus du congrès de voter contre elle. Un plaidoyer basé sur une étude d'impact réalisée par Oxford Economics. TikTok est un catalyseur pour les activités très visuelles, comme celle de la restauration ou de la cosmétique. Un tiers des entreprises américaines interrogées pour l'étude disent dépendre entièrement de l'application pour leurs ventes. Les grandes marques sont, elles aussi, très présentes sur ce nouveau média, via les influenceurs. Même la très indépendante et très puissante Taylor Swift, la chanteuse la plus rentable au monde, a fini par revenir sur TikTok, il y a quelques jours, alors qu'elle avait claqué la porte, mécontente de la très faible rémunération des droits d'auteur. TikTok est devenu incontournable. Mais pas irremplaçable. Si l'appli venait à disparaître des smartphones américains, les concurrents, comme Instagram Shopping ou Amazon Inspire, pourraient aspirer une grande partie des utilisateurs.L'effet tache d'huile redoutée par la maison mèreTikTok pourrait aussi survivre sur le sol américain, à condition qu'elle soit cédée à des repreneurs américains. Une option rejetée par la maison mère. De toute façon, le gouvernement chinois a un droit de veto sur la vente des entreprises à des groupes étrangers, et il s'y opposera. Si l'interdiction est confirmée par le vote du Sénat, TikTok devrait avoir un sursis d'une année. Ensuite, elle perdrait 14 % de ses utilisateurs, et surtout des utilisateurs de premier choix, parce que leur pouvoir d'achat est l'un des plus élevés au monde. Les dirigeants craignent aussi que cette décision américaine ne fasse tache d'huile. Les autres pays sont très vigilants sur l'aspect sécuritaire et sociétal.Hier, la Commission européenne a ouvert une enquête contre la dernière trouvaille du média chinois : la rémunération des adolescents en fonction des heures passées sur l'application. Cette nouvelle fonction « TikTok lite » est aujourd'hui en phase de test en France et en Espagne ; dès jeudi, elle pourrait être proscrite dans toute l'Union européenne.À lire aussiQu'est-ce que TikTok Lite, la nouvelle version du réseau social qui inquiète l'UE?

In this episode of The Ecommerce Braintrust, Kiri Masters talks with Todd Hassenfelt,  Global Digital Commerce Sr Director of Strategy & Execution at Colgate-Palmolive, to discuss Amazon Inspire.  As a leading figure in the global digital commerce space, Todd brings his expertise and insights to the table as they explore whether Amazon Inspire has the potential to challenge social media platforms like TikTok.  They dive into the details of Inspire, its features, user traction, and its impact on brands. Tune in to gain a deeper understanding of this emerging platform and its potential implications for the ecommerce industry. In today's episode, Kiri and Todd discuss: - Todd shares his experiences and insights from working in the digital commerce industry.  - The main topic of discussion is Amazon Inspire, a social media-like platform on Amazon.  - They explore whether Amazon Inspire can compete with social media platforms like TikTok.  - Todd discusses his initial reaction to seeing the light bulb icon of Amazon Inspire on the Amazon shopping app.  - He highlights the evolution of the platform, including the shift to a sparkle icon and the addition of features like content sharing.  - The seamless user experience of Inspire is emphasized, with the ability to toggle between images, visit product detail pages (PDP), and make purchases without leaving the platform. - Todd suggests that Amazon Inspire is currently still in its early stages and may not have garnered much attention yet, but brands should keep an eye on it.  - Brands can post content on Inspire through Amazon Brand Stores or by working with influencers. - Todd mentions the growing presence of user-generated content (UGC) on Inspire, particularly video reviews, which brands should pay attention to and address any concerns.  - Kiri expresses her disappointment in Amazon's missed opportunity to engage with brands more effectively on Inspire, similar to their earlier program called Spark.  - She believes that brands could create engaging content on the platform, enhancing the user experience and contributing to discoverability. 

Liz Saunders and I talk about Amazon's Influencer Program; how it can be beneficial for sellers, how sellers can reach out to more sellers, and why you should apply for Amazon Inspire if you've got the audience for it.  Want to start a new side hustle? Check out Fluencer Fruit now!  As an Amazon seller, getting traffic to your listing is always a high-value priority.  One way to do this is through influencer marketing, where you pay influencers to promote and direct their audience to your storefront.  Is this what the Amazon Influencer program helps with? What's the difference between this and the Amazon Associates program? We tackle all that today with our guest, Liz Saunders.  Liz Saunders is a first-time guest on the podcast, and an Amazon Seller since 2016. She spoke this year at Steve Chou's Seller Summit for the first time, and her topic on the program amazed me so much that I had to invite her on today's podcast to discuss more about it.   Audio Timestamps:  0:00 - Introduction  2:11 - Liz Saunders' background  3:38 - What is the Amazon Influencer Program?  10:58 - Case Study on the Impact of Influencer Content  13:27 - Statistics on Copy vs Video, UGC vs brand content 14:12 - How to get more influencers to work with you  19:52 - Early Results on the Case Study  21:48 - "Do you own the content that Influencers make?"  22:17 - Amazon Inspire 28:15 - Helping Influencers Make Money  34:12 - Reach out to Liz Saunders 34:52 - The requirements to join the Amazon Influencer Program  I hope you took away some valuable insights from this episode. If you're interested in Fluencer Fruit, get the Chrome Extension with code ECOMCREW and get 50% off for life.   Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!         

Heute u.A. mit diesen Themen:1 Million deutsche Kunden bei Bitpanda1Komma5°: Angebot für GeschäftskundenBitcoin sinkt nach SpaceX-VerkäufenMeta plant kostenlose Software zur CodegenerierungInstacart: Börsengang im September?OpenAI: New York Times erwägt KlageFlipkart-Mitbegründer plant E-Commerce-StartupTrality meldet Konkurs anAmazon Inspire: Influencer erhalten 25 US-DollarAssembly Ventures: 70 Millionen Euro im Mobilitätsfonds

Join me in this episode where I have as guest, Marcel Marculescu, a fellow Romanian entrepreneur and CEO of intelliRANK®, possessing over two decades of experience in the IT-field. With expertise in digital marketing, eCommerce, and Amazon selling, Marcel has helped thousands of Amazon sellers achieve successful product launches, improved rankings, and increased brand awareness. Marcel's dedication to discovering and sharing knowledge, coupled with his innovative solutions and strategic insights, have made him a highly respected and sought-after professional in the eCommerce marketing industry.   Marcel discussed Amazon brand building, diving deeply in achieving mastery with executable strategies he enthusiastically shared. Additionally, micro influencer marketing is highlighted as an effective way to gain exposure for your Amazon brand. Lastly, he emphasized the importance of growing organically and establishing long term relationships for long term success. Tune in and get lots more actionable tips and tricks from Marcel.   In This Episode: [01:10] Introducing Marcel Marculescu [02:10] How it all started for Marcel doing social media influencer marketing. [07:30] Brand building. [15:00] Overdelivering. [25:45] Long term process. [28:00] Common mistakes with micro influencers. [29:25] Authenticity. [31:50] Amazon Inspire. [33:50] Budget for marketing. [36:35] Growing organically. [41:20] Amazon honeymoon phase.   Guest Links and References: LinkedIn: https://ro.linkedin.com/in/marcelmarculescu Website: https://www.intellirank.info/ Email: marcel@intellirank.info   Book References:The Way of a Peaceful Warrior by Dan Millman Atomic Habits by James Clear Ride the Amazon Wave by Tomer Rabinovich   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, Lisett Lees is back to discuss what's working for Amazon Posts in 2023, a quick look into Amazon Inspire, and how you can have pizza with Bradley in Europe this June! 

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp #Amazon #AmazonFBA Mary Paredes is the Creative Director at Share It Studio and an expert at helping Amazon Sellers increase their conversion rates through visual content. It's not just about making the content beautiful but rather making content (photos & video) that is going to get results. They levarge PickFu to test and measure each image to see which one is going to perform best. Effective video is absolutely essential for your Amazon listing.  Videos done right will give you a massive advantage over your competition. One thing to keep in mind is the type of video that works well on one platform won't necessarily be a good fit for another platform.  It is important to understand what types of videos will get the best results. Amazon Inspire is an app that is very similar to TikTok. Mary strongly recommends you take advantage of this huge opportunity . Inspire not only shows your video but it also will link to your product. It is a very easy to use app. The video content that works best on Inspire and Instagram is relatively short and Connect with Joie: Joie's Instagram Joie's LinkedIn Connect with Mary Mary's LinkedIn Share It Studios Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

EP303 - Amazon, Walmartand E-com Q4 Results  In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 303 of the Jason & Scot show was recorded on Thursday, February 23rd 2023. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is episode 303 being recorded on Thursday February 23rd 20:23 that's a lot of three Scott I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:40] Hey Jason welcome back Jason Scott sure listeners it could have been worse we could have done it on 22 to 23 so there'll be a lot of tooth so we broke up the to smooth some threes. Jason: [0:52] I believe that was episode 223 was on that yeah. Scot: [0:56] I had I am not a big sports ball person but I watched the Super Bowl every year for the commercials and I had, I know you're the grand poobah of all things advertising and I had an ad question for you. Jason: [1:12] Yeah awesome you've come to the right place hit me. Scot: [1:15] What is to EMU and why is it not the same thing as wish.com. Jason: [1:22] That's a great question I can only partially answer so Teemu is a e-commerce site. In as far as I know at this point only in the United States of America it's owned by pin duo duo in China which often is called a PDD and depending on how you count PD is the second or third largest e-commerce site in China in China it's a super interesting gamified model where like you get your friends to go in on the deal with you and it drives your deal cost. Down so everybody saves more when you all by together kind of thing so it's a. Scot: [1:58] Okay group buying used to be called back in the day. Jason: [2:00] Social shopping exactly and so it's super interesting and they're doing really well so they launched an e-commerce site in the u.s. it appears that it's primarily a catalog they built by aggregating a wide variety of different. Producers in China and it does have very much of a wish Vibe like it's a lot of. Extraordinarily inexpensive apparel and you know inexpensive tchotchkes that you probably didn't know you need but like if you start browsing the side it for a.m. on a Friday night you're. You're gonna end up making some ill-advised purchases and then it seems like everything drop ships from factories. In China via u.s. post so they if you remember back in the day wish was like very slow shipping like to 26 weeks. T mood typically quote six to eight days they launched in November I ordered a couple shirts and they promised me like a delivery and they actually arrived in like five days to the United States. Scot: [3:07] Wow. Jason: [3:08] Yeah so it was reason via US Post Office in the u.s. portion at least and you know there's this. International postal treaty that probably meant it was super inexpensive for Teemu to ship it via US Post Office to the US. But what was interesting to me is I give you an idea of how cheap this stuff is the I ordered a dollar shirt that was forty percent off with free shipping so. I literally have 60 Cent shirt delivered from China and five days. Scot: [3:40] Cool is it like wish were eighty percent of the businesses hair extensions. Jason: [3:44] Yeah so I don't have a break it is a lot of that like it's a lot of like USB accessories and stuff I do think it's more heavy on apparel and I have talked to people that are more hip and in the know than me that think there's like, that you know it's very short-term apparel it's kind of disposable apparel so they're all the usual caveats about being an ecological disaster probably apply. But I have been told that they have that they like have some interesting on-trend Styles and things on that that like for some demographics it's the, the apparel selection is appealing but what I do know is they launched in November and when I looked at the year in and it's mostly on a mobile app when I looked at the year in app downloads, it was the eighth most downloaded shopping app. On iTunes so more downloads than eBay for example over the year and Timmy was only in there for two months and and so it's kind of funny I'm a little embarrassed I. [4:52] Posted some stats on LinkedIn about mobile apps and I said and don't sleep on Teemu it looks like they're running fast and then a week later they ran that Super Bowl ad that you saw which is certainly going to Goose their downloads more and literally right before the game I found out that my company publicist actually produced that Super Bowl at so, it may have seemed like I was promoting a client but In fairness to me I didn't know they were to client when I when I mentioned it. Scot: [5:20] Cool shouldn't you know who your clients are as a chief digital retail strategy officer. Jason: [5:25] I should as a first a first world problem in your business is when you have too many clients to know. Scot: [5:33] You're forgiven. Jason: [5:34] Or maybe that's just a sign of a bad a bed, employing my case but yeah you know holding company like publicist were a Federation of agencies and most of the agencies do their own thing so this is you know a cool creative agency that we have Saatchi & Saatchi out of Los Angeles, um and sure enough they did reach out to me to say hey we have a Commerce client and we'd love for you to come talk to them. Check out their Super Bowl hour and the next they're Super Bowl add in the next hour and so that's how I how I found out there are client thank you guys. Scot: [6:05] You're like you're like I totally predicted these guys would shoot up the charts. Jason: [6:09] I did I did I tried to take credit but seemed like shockingly not everyone in my company follows me on LinkedIn I know. Scot: [6:16] Should be over should be like part of the onboarding. Jason: [6:21] Sometimes I think it should but then other times I think of how many times has probably saved my career that like important people at work Dan see something I like I said I'm going to so I think on the aggregate I'm going to stick with it how it is. Scot: [6:31] Call any other trip reports or anything to go into before we jump into some news I know you're chomping at the bit to talk about some data. Jason: [6:39] Yeah so it is obviously well I guess it's always trade show season but this feels like a special version of trade show season next week is e tell West, in Palm Springs which is usually a good Joe but for sure a good boondoggle if you're trying to get out of the Chicago winter in February Palm Springs is a good, a good place to go so I'll be going there and I have a lined up a couple guests for folks to listen to in the in the subsequent weeks and then the end so that's the end of February the end of March is shop talked and so I'll be giving a talk at shop talk and. And talking to some folks there too so so a couple cool industry events on the on the horizon. Scot: [7:25] Cops are gonna have a little Gap and then we'll have some a lot of show reports to go over I guess. Cooper one of the things we wanted to start today was finally got the last piece of data from 2022 from the US Department of Commerce walk us through what your magic Tableau Data machine is Tanya. Jason: [7:47] Yeah so mid-February US Department of Commerce publishes this quarterly report on e-commerce and so the Q4 data from last year came out in mid-February and so now that we have qu for we can see a whole year so in 2022 us e-commerce sales were 1 trillion, 33 billion in sales so the first time we've officially exceeded a trillion dollars so that's kind of cool. [8:20] What's I guess slightly less cool depending on where you stand is the growth rate so that trillion dollars is 7.4% more than 20 21 largely because 2021. Was a like pretty astronomical year but but to put things in perspective. Over the last 10 years than normal growth rate for e-commerce is 16.4% so 7.4 percent is less than half of what our traditional growth would be. And it's actually the slowest rate of growth. Basically since e-commerce happened so so 2022 is not a, a stellar year for e-commerce growth, now when you look at that three-year stack you say how much did e-commerce grow since before covid it's up a lot it's up 81 percent. [9:17] And you know a trillion dollars total retail sales are about 7 trillion so e-commerce ends up being 14.6 percent of all retail sales, a lot of people like to talk about what percentage of course sales it is because like people don't tend to buy gas. Via e-commerce and Tull spiffy start selling gas and until recently people really weren't buying cars online so a lot of, we could debate the merits of this but a lot of people still have this definition of core retail which doesn't have Auto or gas in it and so if you take Auto and gas out and you say that trillion dollars is 21.5 percent of core retail which. Makes the us about the third or fourth highest e-commerce penetration country in the world. [10:07] Obviously I get a lot of these e-commerce Spike during covid and then kind of regress to the mean but. You know if you look at the e-commerce dollars growth. Were 36 percent above what we would have forecasted. Before covid started and we've sold like 275 billion a year more than we would have expected to sell this year so over the three years e-commerce has, has grown quite a bit and remained high but what is true and worrisome about 20 22 it's the lowest rate of growth we've ever seen and for the first time since e-commerce started. Retail actually grew faster than e-commerce so that the total retail growth number for last year was 8.2 percent versus the e-commerce rate of 7.4 percent so that's an interesting backdrop as we start to get all these. Q4 earnings reports flowing in. Scot: [11:09] Yeah and that's really just you know it's a reversion to the mean right so we had a surge in e-commerce so you Commerce is more coming down more so than retail surgeon is that if we charted that out is that what would see. Jason: [11:23] Ecommerce has not surged as I mean retail is not surged as much as e-commerce has come down so. Yeah so like on the whole the three years of the pandemic were very good to retail and very good to e-commerce the, when they happen with slightly different e-commerce is biggest year was the first year of the pandemic and retails biggest year was 20 was the second year of the pandemic so when you're looking at year over year sales Ecommerce is comping against a big number on the numerator while the denominator suddenly got a lot bigger, for retail and so when you look at it as a percentage of retail it definitely looks like it regress to the mean but when you just look at, net dollars people spend an e-commerce before and after the pandemic. We both we spend a lot more money at retail than we used to and we spend a lot more money on e-commerce than we used to and so the spoiler where the fear is. Is that the new normal or did we just pull in a bunch of demand and that bodes poorly for 2023. Scot: [12:31] Yes go for some tea leaves to help us kind of parse through that we had some interesting earnings first of all we wanted to chat about Amazon's fourth quarter the way I would kind of we didn't do a show on this one because it was really not that much to talk about to be honest with you so they came in just their dramatically lowered over the last couple quarters they have dramatically lowered the the back half of 22 so they the Q4 of this slightly beat that that new Lowered Expectations, and then their q1 guidance was in line with a little bit lower than what Wall Street was expecting but not enough to be super material one thing I thought you would find interesting is they took about a 3 billion dollar charge on restructuring there was they announced they laid off 18,000 people I think most people saw that, and that was 640 million but part of the charge was 720 million to impairment at fresh and go stores I thought you would find that interesting and I guess they had I guess those are the ones they must have planned a bunch of openings and now they've got all this kind of like you know they're kind of half pregnant with this bunch of real estate bunch of stores they want to launch and then they pause that. [13:44] And then one that was interesting to me is we work a lot with these Amazon DSP companies and I've often wondered who insures them because they bang the heck out of them and Amazon increase their reserves for Self Insurance in their transportation Network by 1.3 billion which I thought was interesting given that we see these things just 90% chance if you see an Amazon Prime van it's got a fair number of Dents & Dings on the side of it. Jason: [14:12] Yeah that's yeah that's a hard gig for a van although there probably are no easy gigs for van. Scot: [14:19] Yeah would you think about the freshen go. Jason: [14:21] Yeah so the grocery story is interesting right longtime listeners will remember Amazon kind of retreated from most of their non grocery, retail Concepts I want to say a quarter ago so they kind of they closed all the bookstores they closed the five-star stores and and they kind of said hey we're we're we're revisiting our brick and mortar strategy the one, aspect of brick-and-mortar that they continue to operate where these grocery stores that are called Fresh and these. [14:53] Convenience stores or grab-and-go food stores that are the Amazon go stores that just walk out technology and, you know grocery super important I talk about it all the time it's like the second biggest category of consumer spending and Retail and it's one category where Amazon hasn't done very well arguably Whole Foods hasn't done very well since Amazon bought them, and you know the magic question was where they going to invent a more successful grocery Concept in Amazon Fresh and then this quarter they answered that question no now essentially said we haven't found anything differentiated enough in the Amazon Fresh stores to make us want to scale them, rapidly we haven't given up on Grocery and we're going to continue to work on it and roll something new out but we're for sure pulling back on, growth strategy for this current fresh concept, and so so you know it sounds like hey they definitely don't think they've got brick-and-mortar figured out between fresh and Whole Foods and on delivery, last year, you know they started charging even for Prime members they started charging for delivery at Whole Foods and. [16:06] That way I have a hypothesis that that dramatically put a crimp in there, they're grocery e-commerce sales although in a lot of places in the country groceries are delivered by fresh not by Whole Foods so this quarter they also announced that they're adding a delivery fee even if you're a Prime member. For fresh grocery delivery so there is no free grocery delivery option at Amazon, um you know which in my mind puts them at a pretty significant disadvantage vis-à-vis, instacart Walmart and Kroger that are all aggressively acquiring customers with offers right now. Scot: [16:44] Yep Anderson tough category. Jason: [16:45] So grocery seems like a place where like Amazon has put some serious effort in and it has not won yet has not figured it out. Scot: [16:56] One of the other things that's weighing heavily on the minds of Amazon shareholders is the AWS Computing platform saw its growth really dip below 20% all the cloud providers are feeling this Google Microsoft I think Google has laid off a bunch of the people leading their Cloud effort Microsoft Azure is under a bunch of pressure as well and what's happening is as we hit some economic headwinds the users of these Cloud infrastructures are lots of startups that have venture capital and VC rounds are getting few and far between so they are reducing their loads and their trading down you know one of the things you can do on these platforms is have a machine with a certain computer, horsepower you can kind of say you know maybe I'll go down a couple rungs on the ladder of compute horsepower there and save a little bit and. So it's an area where companies are looking to save money very quickly because you're not locked into certainty or anything like that like you would, be with some software as a service platforms. Jason: [17:58] Yeah I think I'm not to give you credit but I think you were one of the first people I saw, talking about that phenomenon and then it became a big thing I think I like Twitter announced that they were slashing 75% of their salesforce.com seats and it just seemed like in the same way that like, you know Middle America when when budgets get tight you know everybody looks at their recurring spending and cuts all these you know apps they accidentally signed up for On the App Store and in the same way it feels like every company in America is like. Going on a SAS diet right now. Scot: [18:31] Yeah I you know I like to coin phrases we famously coined ship again on the show I call it's a split so when you wake up one day and you look around your company and you've got 200 different stats platforms that you're paying it's only $30 a seat a month but there's 1,000 employees using it and you got 200 of them that I can't do the math on that but it adds up very quickly, so a lot of companies are right-sizing, their SAS budgets one of the interesting beneficiaries of this was the Microsoft Azure platform had pressure but the the Office 365 has done amazing because what happens is people say well I'm using slack Dropbox. And you know maybe maybe one of the Google platforms and you know and I also have Office 365 will if you start to reconcile this you can drop drop box for OneNote and. OneNote Drive. Jason: [19:32] Know what you're right one drive. Scot: [19:35] OneDrive yeah and I can drop you no slack for, they have their own teams and then Zoom for teams and then so so Microsoft because they've got one of the most fullest sweets and almost everyone has Microsoft because of office kind of packed in there their they're a huge beneficiary of that SAS Bluett interestingly I think it was enough to offset the this the downgrades they saw it and measure. Jason: [20:04] Yeah that's super interesting. Scot: [20:06] Yeah one of the you know one of the interesting things that when you're in these weird Economic Times when these companies released their numbers it's late enough into the next quarter so this all came out kind of mid-February that they can give a little color and one of the on the current color. [20:23] Quarter, so they're talking about Q4 results but then sometimes they will drop a little bit what we're already we're seeing kind of right now so they did they did talk about AWS had kind of bottomed out at a 17 percent growth rate or something like that mid-teens, so Wall Street took that positively they also said you know they said we're seeing really improved efficiencies and the retail business which I think Wall Street took to mean they feel like they're at this right balance now of, Transportation warehouses and all those things that they had to shed if feels the feels like they're done based on kind of like what they're seeing, there's always this caveat that that's they've only seen 45 days of the corridor so who knows what the back after that looks like. [21:09] The real bright spot and this is interesting because there's this theme going on the economy where services are are kind of growing much faster than Goods and, at Amazon DE Prime Service Group re dramatically grew 17 percent over a year and acceleration from last quarter's 14% so so Wall Street found that really interesting and I think, you know it's hard to it's hard to know why people are picking Prime I think some consumers are going through a reconciliation with their streaming platforms and they're kind of just like that Microsoft example they're saying well if I go to Prime I get Prime video and I can get access my Yellowstone through there and some other things and that's probably good enough maybe I'll turn off. [21:55] I don't know there's this design of these things now so in any case Wall Street was really pleased with this because there's been a lot of talk at Windows Amazon hit Prime saturation, well you don't hit saturation if you have an acceleration of growth like that so so that was you know a couple the positives in the quarter there but interesting enough and you probably know the ads part I think it had yet another Blockbuster business because they're they continue to benefit from that first party you know all this, effectively the biggest retail media Network out there and I know you think a lot about these retail media networks but that was a gift from our friends at Apple to Amazon so that continues to be the gift that keeps on giving. Jason: [22:37] Yeah yeah it the rate of growth did slow ride so they were in the like 30s and forty percent a year that it was growing and I want to say it only grew, 20% in Q4 your over here which again faster than AWS and still quite fast but for 12 months that means they sold thirty two point seven billion dollars worth of ads and if you assume, that ads are about 75 percent gross margin that means that the ad business contributed 25 billion dollars in earned income, um and ews last year contributed 22 billion dollars in earned income so, you're you know you basically end up with. Retail media networks contributing more to the bottom line at Amazon even than a WS which they're both great businesses. Scot: [23:31] You know I think the 75% is aggressive I think I don't understand why it's like almost not a hundred percent. Jason: [23:39] I agree I used to use a higher number and then I saw some like industry guys the. Like felt like there's more overhead in there and there are a lot of salespeople you know which don't don't you know scale model linearly so so in, I kind of fell in line with some other analysts and dropped it down to that 75%. Scot: [23:59] Yep. Jason: [24:03] However you size it like I'm pretty confident it's the most profitable business at Amazon and still like although it's slowing down slightly it's still still certainly growing, so that was interesting one that I haven't got my head around yet and I feel like you used to do this math yourself but I'm working on a couple of different models for what. Total us gmv did for Amazon and it's not completely trivial because we know what the first party sales were we know what the, the the units were but you know you have to make some assumptions to kind of convert those units into a GM V and the and the mix of third party is different than the mix of first party. But there but the reason that's interesting is liked by most models you know it it was not a huge, growth year for gmv for Amazon and so again I don't have a official estimate yet but like let's assume. They grew by 10% the. [25:16] Fees that they charge third-party sellers Drew 14%. Um so that the fees they're being able to get out of the third party Marketplace is almost certainly growing faster. Then the third party Marketplace and that's because they're able to raise a bunch of rates and our friends at Marketplace pulse did some math and they feel that on average the average 3rd party seller on Amazon when you add up all the selling cost between F ba and and advertising that the average take rate is now 50%. [25:55] So Well I always remind I mean Amazon is a good place to sell like I'm not saying anyone that they shouldn't use Amazon as part of their mix but I get asked all the time if I should just skip it, any other channel in just exclusively rely on Amazon and to me that's a huge mistake because Amazons. Rightly so going to optimize the profit for them and they're very good at that and so they're you know they're taking a lot of margin out of third party selling because there's a long line of people waiting behind every 3rd party seller that want to sell that same stuff. Scot: [26:27] Yeah you going to have a blended approach and kind of Leverage it to sell the right thing at the right time in the right Channel someone should start a company that does that but we'll talk about that another podcast. [26:42] He's busy car washing right now cool that's the Amazon report anything any other earnings you found in arson. Jason: [26:51] Yeah so Amazon reported pretty early this year I don't know if that was strategic or just have a calendar fell but now we are starting to get all of the more traditional retailers and so I want to say we recording this on Thursday Tuesday Walmart and Home Depot reported tomorrow morning targets going to report so we're starting to get all the the cue for sales data from the big retailers, a bunch of specialty Brands like a lot of the apparel Vans VF and folks have already reported and there is emerging and pretty. Clear picture so maybe before we do the Crip picture I'll just recap Walmart Q4 and I tried to channel my inner Scott because. [27:36] Scot and I are the perfect yin and yang Scott is a you know former public company CEO and Savvy investor and he cares a lot about how these companies perform against expectations and what happens to their, their evaluations and I just care how much stuff they sold all right and so I feel it's funny we both look at like all these earnings through different lenses so through your lens I feel like Walmart was mix I think you'd call it a beat and lower because earnings exceeded analysts expectations they came in at 1.71, per share and the in the analyst Target was 1.51 so that's a pretty good beat Revenue came in and 164 billion for the quarter and the expectation was unearned 59 billion so another good, um but on the bad news I think analysts were hoping for. Guidance of like five or six percent growth for the year and Walmart gave a two to two and a half percent guidance for the year. [28:42] And so basically the story was, we had a solid Q4 and a solid 20 22 but we're expecting things to get more difficult and more lean, in 2023 and they you know overtly said we saw spending slow down in the fourth quarter we saw a shift in the mix that they were consumers were trading down, to lower-cost products they were shifting from wants to needs and in Walmart's mix those needs are a lot less profitable so they're selling more Grocery and less, electronics and toys and home goods and stuff like that, and so the both of the guidance for revenue and especially the guidance for profit at Walmart were where lower and that, to me exactly Echoes a lot of the other earnings we heard like the Peril guys their guidance was awful and they're starting their stocks just Tanked, Home Depot actually had like a really soft Q4 because they said spending slow down at the beginning of Q4 so they cut they missed their. Their earnings expectations for Q4 and they had a little guidance but almost every retailer I've seen report earnings has reported lower than anticipated or has made a lower than hope for guidance, for 2023 so retailers are not super bullish on 2023. [30:05] From a pure sales standpoint it's kind of interesting I try to just to compare apples to apples Walmart's an international company, you know with two big retail Concepts in the US and a bunch of other countries I try to pull out like just Walmart sales in the US, and their same-store sales the three years of the pandemic 20 20 21 and 22 they grew 8.6% 6.4% and 6.6%. Average retail growth is 4.1 percent so they, significantly exceeded the industry average for all three of those years but the industry also did much better for the all three of those years so the industry grew at 7.8 14.4 and 6.9 so, basically Walmart slightly out performed the retail industry and two of the three years and underperformed retailing 2021, but solid growth across all three years and then Walmart is one of the nice retailers that breakout their e-commerce growth separately which. I suspect it's because it's usually pretty robust a lot of other companies have stopped reporting e-commerce and you can. [31:11] Speculate why that is this is they don't report it but Walmart eCommerce growth has been very robust during the pandemic so they grew 69 percent in 2020 11 percent in, 21 and 12 percent in 22 and that is you know their 69% was against an industry growth of 42 percent. And then you know this year they drew 12 percent against a e-commerce industry growth of 7.4 percent so. [31:38] Like pretty good e-commerce growth all the way across on a three-year stack that means Walmart Drew or Walmart Drew 100% over those three years their e-commerce business in the US, the the e-commerce industry grew 81% so Walmart Psych the second largest e-commerce site in the United States and they outperformed, the industry on growth Amazon probably did not outperform the industry like like the the best forecast is Amazon probably Drew 56% over those three years, so Walmart not surprising they're much more than Amazon and e-commerce but they grew much faster than Amazon, eBay ends up being the big loser over the three years they only Group 17 percent so kind of the underperformer and then just for sake of comparison Etsy grew 150 percent over the pandemic Shopify drew two hundred and twenty nine percent. And then this apparel company I talk a lot about, is crazy Chien Drew nine hundred percent during the pandemic and some of their financial data week to last month, and their internal forecast for their us Revenue in 2025 exceeds eBay's forecast for all revenue so that's enough, and apparel retailer that's going to sell more stuff online than all of eBay. Scot: [32:54] Wow that's crazy. Jason: [32:56] Yeah the world changes any of that. Scot: [32:58] Do they have infrastructure in the US like to do shipping and stuffers at all come straight from China. Jason: [33:04] The for Sheehan. I believe that they may have announced that they acquired some some sorting centers or some fulfillment center space in the US but I don't think it's come online yet so I think at the moment it's all being shipped abroad but I'm not certain on that. Scot: [33:21] Wow that's crazy it's a lot of international shipments. Jason: [33:26] Yeah yeah but it sounds like it's moving and then the speculation is you know she in in a lot of markets is a Marketplace and they are not a Marketplace in the US yet but a lot of people are speculating, that they're going to launch a Marketplace this year and especially if you if you think there are bigger overall than eBay. You know they're the biggest apparels reseller in the u.s. online or offline like they're on a on a tear it's pretty interesting and what covered on a different show but like their model about what I think is most interesting about Sheehan is there no Merchants they're literally getting their product ideas from tick-tock. Scot: [34:05] Yeah yeah and having a Marketplace will be good will be another piece of data to feed into this kind of viral Crazy Fast fashion engine that they've created. Jason: [34:15] 100% And it's interesting you know. Scot: [34:18] Third party seller would be scary. Jason: [34:18] Accused of doing that in a in a non-competitive way but and they may or may not be doing that but if they are doing it they're doing it with people like you know Sheehan is doing it with Skynet. Scot: [34:30] Yeah cool any other news on the e-commerce front. Jason: [34:37] Well so those are the big earnings I again there's you know we're going to see a bunch of the other big box retailers report over the next couple weeks so we'll put together a more complete picture of of who the winners and losers were like it's mapping if you look at the US Department of Commerce data and you see the categories that won and lost. By shockingly and I would have gone these predictions wrong at the beginning of the pandemic but you know what category like was about the best specialty category to be in over the last three years it was Sporting Goods. Scot: [35:05] Sporting Goods. Jason: [35:07] Yeah which I would not have thought right and Dix's you know had a like Dick's Sporting Goods has had a particularly good run and in fact they bought Moose Jaw from from Walmart today. The and the worst category to be in in the last three years by far is consumer electronics and so, spoiler alert Best Buy hasn't reported this quarter yet but all indications are that it's not going to be a Rosie. Quarter for Best Buy. Scot: [35:38] You know saw Home Depot had theater announcer pre-warned that things were getting kind of soft and so they've had a tremendous run since 2020 said some point people had to run out of money for upgrading their houses looks like we may be at a Tipping Point there too. Jason: [35:53] Yeah and I would categorize them as kind of one of these middle ones they had a phenomenal first half of the pandemic and now it appears to be slowing down and I you know some of the furniture guys are in that same boat and so that the you know it'll be interesting to see where they net out over the three years like I think they're going to net out to have done better than average but not but not amazingly right and in the middle of the pandemic we were all saying like oh man these are. You know Home Depot might be the biggest winner of the pandemic because everybody redid their backyard. So the that's all the earnings stuff I had the other like kind of pool of interesting news that I'm going to ask a lot about right now all centers around social commerce and what's interesting is, there's like news and diametrically different directions so Tik-Tok which, it's not the biggest social network but it's certainly the fastest growing social network and it's it's you know it has prodigious engagement at this point Tick-Tock launched they've had some native shopping before but they launched a native shops feature and it I would characterize it as the most robust. [37:09] Feature set for shopping on a social platform that I've seen yet so stores can have their own shop they can aggregate their own catalog and it's everything is not just a buy now which is normally how social networks do it they have a persistent cart and you you can add multiple items to a cart um you can change all the attributes of those items which is often a problem with other native checkouts you can get a delivery forecast you get tax calculate promo code you get all these things that like historically social networks Skip and then a feature I would have never expected, it's a multi-vendor universal cart so you can actually buy from multiple Tik-Tok shops, in a single transaction and they take PayPal and Apple pay so I would characterize that as a surprisingly robust, native feature to get people buying on tick-tock, and so if you just saw that news you'd say oh that's the future is you know people are discovering stuff on Tik-Tok instead of in the Shelf in the aisle at a store and now they're just going to buy it right on Tick-Tock but in the the same month, our friends at meta turned off their shopping tab on both Facebook and Instagram and said, hey we tried it and we don't we don't think that's how people want to shop and then I guess one other. [38:37] Selfish piece of. Of content in this whole genre a lot of the hype in the u.s. when I get clients asking me about like the Buzzy thing in social commerce it's a live streaming Commerce then there now 100 live streaming vendors I get pitches every single day from someone that like has reinvented shopping and it's all this wise Freeman Commerce which is huge in China but has not. [39:04] Taking off in the US and so I got tired of repeating my same concerns so I wrote a Forbes article that got pretty popular you know talking about how I felt like live streaming Commerce in particular. Was wildly overhyped and it got a lot of them reactions some people violently disagree most of those were live streaming vendors and a lot of, lives a lot of veterans in the space including like brands that sell abroad we're live streaming is big and in the u.s. like chimed in and said yeah what Jason saying is exactly what we're seeing. And what it boils down to is there's there some genres we're live-streaming makes a lot of sense and I think some of those are genres you shop in a lot like Collectibles and unique items and things like that but like if there's not huge product scarcity, the other main reason people shop in livestreams is for deep discounts and so like you can almost replace the word live stream with flash sale. Um for kind of a similar kind of reach like all of this live stream in Commerce in China is and it's 40% off for the next 20 minutes. And so you know that those that kind of extreme deal-making like hasn't, you know how to legs in the US and so it's not surprising that live-streaming hasn't taken off to the same level but I'd be curious our view. [40:31] Like so when I could talk to clients it's an open question right now like what's the future of social commerce is it important is it not important and that is important like is it going to happen on, the social platforms like Tik-Tok their native check out like does Target need to have their own Tick-Tock shop or. Is social a great tool for Discovery and there's lots of ways to connect that that social discovery with traditional e-commerce experiences and you know I. I don't think there's a clear answer yet in the US but it's a super interesting question. Scot: [41:14] Then that's where it would be driven from like if the Kardashians you know had had some kind of a platform of some kind. They have a big enough audience they could direct that audience to the platform and do things it just doesn't really exist in an integrated fashion right you're in you can't really do it on Instagram because you don't have the check out and it just hasn't come together. Amazon can't do it it's like kind of complicated to bring the influence over there and they may not have liked the right thing the influencer wants to sell. Jason: [41:46] Yeah and I do think it is a different story if you're if you're a mega influencer that has a huge audience and you have a relatively limited catalog right so Kylie Jenner is a perfect example like, I think she could do a lot of business on Instagram and Tik-Tok but like that's a wildly different problem than a wholesaler that has. 5 million 10 million 80 million skus in their catalog and what they should be doing on on social networks. Scot: [42:17] I think it can work for it works for Collectibles because you have this kind of like high Affinity audience it works for beauty and apparel and I think that's kind of it. Jason: [42:26] Yeah what I guess and you know. Fair enough for retailers to have broad Ambitions but if you look at China a lot of this like social commerce and e-commerce like a bunch of it happens on social networks like Dao Yuan which is Tick-Tock there and WeChat which. I guess Loosely similar to Twitter. But a lot of it does happen on platforms owned by the retailer right so towel live which is you know essentially a site owned by by you know the the Amazon of China. Is a big social platform where a lot of people go just to watch short-form videos and buy a lot of stuff. Um and so you know of course if you're a retailer that's what you'd want like you don't want to be disintermediated by the social platform and have to pay a fee and not know who the customer is you you want the customer to come to you. But it. [43:23] It seems like recreating that model in the US would be super hard and the I would argue the retailer that stride the hardest to do it is Amazon and Amazon has all the features like they they have a. They had Amazon live for a while now they have Amazon Inspire and they have a lot of influencers creating unique short form video content with shoppable ads in it. On the Amazon platform but I would say the early indications are that. It's not organically working like you know it's not drying a bunch of people that just want to Doom stroll on Amazon instead of tick-tock and creators aren't going there because they're making a bunch of money, in the normal economic model what what it seems like is happening is Amazon is paying like extra bounties to get creators to try the platform. And they the Creator goes to that platform as long as that Bounty exist but as soon as that Bounty expires and they fall into the normal economic model the Creator's returning to tick tock because they can make more money on Tick Tock than they can on on inspire. Scot: [44:25] Yeah the whatnot platform is pretty fascinating because it has like yes it's got a persistent store on one side of the screen and then you're watching the talent and then you know they can do they can sell things like a variety of different ways that can run an auction they can they can do a limited almost like a QVC I've got 10 of these and when they're gone they're gone and on the screen it does a countdown they can do a. Did you like a markdown I think you would probably call it a filene's basement kind of thing you know that wear it the longer it's there the more discount there is so it's kind of counterintuitive lie you're kind of like. You're kind of like waiting waiting and then you see it. Jumping yet game a discount chicken and then you know it's really fascinating how they you know they give the the. Seller who is largely you know an influencer of so many tools to sell and they're all integrated so once you have your your payment information in there you know you get really sucked into the game and I think that's really what it's going to take like that's what you're missing on you know any of these Tick-Tock may have it I haven't seen their platform but you know certainly Instagram or Facebook reels or YouTube they don't have that level of integration even the Amazon stuff I've seen has been kind of. Not super Innovative from is like a Lincoln you know feels affiliate e it's not like an integrated into the video thing. Jason: [45:55] Yeah no I hundred percent agree I think some of those knit your experiences are a lot more interesting at the moment than any of the super mainstream ones but what not is certainly interesting to look at I do think like Network without any vowels in it is like interesting, flavor of live shopping which seems like it works in some genres so yeah I think some of those the sites are interesting one thing I would point out about all of those is, their definition of influencer is maybe a little different than like the traditional like when we say influencer I think a lot of people think of Mega influencers right in the think of these. These superstars with millions of followers but. Like on most of those these platforms that the influencer is someone with a much smaller following so it's much more of a long tail influencer or a micro influencer. Scot: [46:46] Cool. Jason: [46:49] Yeah so I feel like this is going to be an interesting space to follow throughout all of 2023 but I do think. It's going to be an interesting year in retail and 2023 because I think a lot of retailers are worried at least at the first half is not going to be robust and so you're seeing a lot of shift in investment on retailers from. Kind of like you know mega growth and customer acquisition activities to like. Operational efficiencies and improve our our profit and our short-term returns type activities. Scot: [47:23] Yeah in the I guess used to continue to get pictures from the live stream guys are they on to you now. Jason: [47:30] Yeah no so again you know you can totally pan them on in an article and you know the internet has a short memory so I still get. Get lots of pictures and you know. One of them will be amazing right so it's hard like you want to listen to all these pictures because someone will there's some entrepreneur out there that will have some amazing new idea and odds are like all get jaded and cynical and ignore him and miss it. But the signal noise ratio is pretty tough because you you will have to list you know listen to a lot of like you know poorly articulated pitches to get to that one good one. Sure I'm sure you get that from an investment perspective all the time. Scot: [48:10] I do yeah it's it's hard to pick the if I've learned anything it's very humbling trying to pick winners and losers so I have given up on them. Everyone's a winner everyone gets a trophy Jason. Jason: [48:25] I love it participation that's the modern. Scot: [48:26] Yeah yeah. Jason: [48:38] And I feel like it's both overhyped and legitimate at the same time is all this generative Ai and its use cases, in Commerce right you know so obviously the most Buzzy one of the moment is chat gbt but GPT Beth. There's actually a lot of super interesting tools that are that retailers are starting to legitimately used to get more operationally efficient and I think that might be an interesting topic for a deep dive of Europe for. Scot: [49:10] Yeah yeah guilty pleasure confession I am addicted to mid-journey I love playing with the generative visual a is that there are a lot of fun. Jason: [49:20] Yeah I think they are super interesting and I will tease the Deep dive. So the interesting thing about the she and apparel model is they identify a trend and they have a fast turn Factory that can make literally like a first run of that apparel item in a day. So a day after they see a trend on Tick Tock they've got 100 up for sale and if those hundreds L then they make 10,000 right and so it's this like super fast iteration. You know you're not trying to show for she and because there's a lot of challenges with the model to but that I have heard that she and launches about 10,000 skus a day. So a day to put that in perspective fast fashion like H&M launched 20,000 skews a year and slow fashion like the Gap launch for thousands of years a year so 10,000 a day is. Is game changing but it's super hard to do and so. You know what super interesting about the generative AI for images is. If you're really just doing a one-day test to see if there's demand for some new apparel like. You can generate amazing images of apparel Styles without making the apparel you can put it up on an e-commerce site you can collect a pre-order and then you can make it tomorrow if it gets the enough demand. [50:43] And so you're starting to see people like skip the photography all together and use generative AI to do concept testing and for sure if you're on a parasite in your shopping for. An outfit that's coming from multiple vendors you can use the generative image AI image generation. Render all three of those apparel items from different providers on the same mannequin or increasingly, on a virtual Avatar of the Shopper right so it Walmart you can see all that apparel like on your own body which no apparel looks better on my body than it does on the mannequin so in my case it doesn't work but. I can see the appeal for others. Scot: [51:25] Yeah it's a good inventory turns to not make something and then sell it. Jason: [51:30] Yes exactly it's like moving One Step close yeah so, and in the apparel where they make a lot of that clothes and can never sell it and then it goes into the landfill like you know it helps with the Ecology of the industry so so super interesting stuff the progress is happening super fast so it's exciting, but Scott that's probably a good place to leave it for today because once again we've used up our allotted time as always if this show is helpful we sure would love it if you jump on iTunes and give us that five star review and you know get ready to say hi to me at a couple of these upcoming shows. [52:18] Happy Commercing.

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp #AmazonFBA #Amazon #Ecommerce #SocialMediaMarketing In this episode Elizaveta Ritz of Ritz Momentum shares her journey as a young entrepreneur in the Amazon space and how to make a huge impact through social media marketing. She shares what it takes to prepare and execute their marketing strategy at the biggest Amazon events, such as Prosper and other industry events. At Helium 10's Sell & Scale Event, Elizaveta leveraged the “leaderboard” app to really make a name for herself as she ranked in to top 2 among all attendees throughout the conference! Host Joie and Elizaveta actually met through both being on the leaderboard at the conference. Elizaveta shares her scary conversation of telling her immigrant mother that she wanted to stop going to school to focus on business.  She at an early age knows what she wants and shares the key is to have the work ethic to make it happen. While Elizaveta is an industry expert in the social media space she really limits her own consumption of Social Media including never scrolling through TikTok. You can use social media to find amazing products to sell on Amazon.  Elizaveta walks through the exact methodology she uses to help clients of Ritz Momentum. Another important social media strategy is to build your brand on Instagram way before you launch your product! It's important to do Brand Name research and check name saturation via both Instagram hashtags and via Google searches. A great tip is to focus on some of the small and medium searched hashtags and then work up to larger ones in the future.  If you build success using this method on Instagram your odds of success for your product on Amazon are very high. Amazon Inspire is a powerful new app that is very similar to Instagram but is for Amazon products.  The key is post high quality content on Inspire and that cross post to multiple platforms as you never know which platform your content will work really well. Her big plans and advice for 2023 is to keep hustling and to make sure the content you create and your followers are authentic!  What matters is buyers not your number of followers! Follow Elizaveta Ritz on Instagram HERE Check Out Ritz Momentum HERE Reach out to Joie on Instagram @JoieRoberts.Official Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp  

Today I'm riding solo to share an early stage project showing good results using AI tool MidJourney and I'd like for you to look at it and see the possibilities it could scale Amazon Post and Amazon Inspire. Also sharing a bit of Amazon social media: Amazon Post and Amazon Inspire and how to use them to scale. Join me up until the end of the episode where I share how you can access our telegram community.   In This Episode: [02:20] Using AI to scale [05:00] Amazon Post and Amazon Inspire intro. [06:40] How to access and contribute? [07:45] Inspiration of this episode. [12:00] What MidJourney can do. [17:38] Telegram community for AI chatGPT: wizardsofecom.com/chat   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we talk about the latest news in the Amazon space, an FBA inventory issue Bradley experienced, and tips on PPC & keyword research for 2023.

This Week: Saul Colt, Dan Goldgeier, and Sunir Shah join Bob to discuss how ads are now fully in bed with streaming, the launch of Amazon Inspire, Q1 doom and gloom, eSports' revenue issues, plus this week's #FairFailFoul.

What's important?: The TikTok-ification of every app...From YouTube Shorts to Reels and now a shopping feed, named Inspire (seen by clicking a light bulb in the Amazon app) are upon us. We didn't ask for this!!? Links: - https://www.theverge.com/2022/12/8/23500077/amazon-inspire-social-shopping-short-form-video-feed-tiktok - ********** Find podcast notes (if any) here: https://dexjohnspc.com/podcast/

Technology Information: Amazon Inspire

Technology Information: Amazon Inspire

Technology Information: Amazon Inspire

Technology Information: Amazon Inspire

Technology Information: Amazon Inspire

Technology Information: Amazon Inspire

Technology Information: Amazon Inspire

Technology Information: Amazon Inspire

ISTE 2016 Highlights, Amazon Inspire and OpenEd Resources, Virtual Reality vs. Augmented Reality, EdTech News, interviews from the ISTE show floor and our interview with Tony Vincent. It’s Keith and Mark getting everyone caught up on a very busy summer in Educational Technology!

In this Episode, Ricky talks about Active learning and the Ed Tech news of the week including Amazon Inspire.

With Amazon making its first big education platform debut in years, we were wondering: how are other blue chip companies—Microsoft, Apple, Google—reacting to this news? While at ISTE, Mary Jo and former EdSurge podcaster Michael Winters hosted an in-person taping of the EdSurge On Air podcast with a live audience and two Google leaders, Jonathan Rochelle and Jaime Casap. Rochelle and Casap both have a long history with the Google for Education team. Casap is a Google Education evangelist, and Rochelle is a Google Education Product Manager, not to mention a co-founder of Google Drive. Between the two of them, they have more than 20 years of experience with the search company. We asked both Casap and Rochelle about their thoughts on Amazon Inspire, where Google Education plans to grow, and why conferences seem so homogenous. By the way, in each of our interviews, we decided to play a little game. Since edtech buzzwords drive us crazy, we had a secret word that the interviewees didn’t know about, and if they said it out loud, our audience hit the buzzer. See if you can hear when it gets said during this interview!

EdTech Times interviewed Rohit Agarwal, General Manager of Amazon Education and Pranav Midha about Amazon's latest product for K-12 educators, Amazon Inspire.