Podcasts about Overclocked

S5E14 2025 Retail Year in Review - AI, Consumer Shifts, and the Future of Commerce with Guest Host, Alicia Esposito!In this Season 5 finale of The Retail Razor Show, guest host Alicia Esposito (Future Commerce) sits down with Ricardo Belmar and Casey Golden for a deep, unfiltered 2025 retail year in review. Together, they unpack the biggest trends shaping the industry, from AI's accelerating influence, to the emotional needs of today's consumer, the rise of resale, the evolution of marketplaces, and the shifting definition of value.Across the Retail Razor Podcast Network - The Retail Razor Show, Blade to Greatness, Data Blades, and Retail Transformers - this year's guests revealed a powerful through‑line: retail is no longer just about convenience or price. It's about culture, community, emotion, and the human experience.This episode explores:How AI is reshaping leadership, decision‑making, and personalizationWhy consumers—especially Gen Z—are craving analog joy and emotional shoppingThe rise of marketplaces like Temu and AliExpressRetail media's evolution and the coming disruption from agentic commerceThe loyalty shakeout and why brand equity matters more than everThe explosive growth of resale and secondhand shoppingHoliday shopping behavior and the psychology behind “perpetual shopping lists”The keywords that will define 2026: velocity and joyIf you want to understand where retail is heading in 2026, this is the episode you can't miss!Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our Guest HostAlicia Esposito, Director, Content + Media Strategy - Future Commercehttps://www.linkedin.com/in/aliciaesposito/Alicia is the head of content and insights for Future Commerce. At Future Commerce we are big on dissecting the intersection of culture and commerce and not just covering what's happening today, but also what are the ripple effects for tomorrow, and for the future. Future Commerce delivers consumer insights for e-commerce and retail brands. Newsletters, essays, podcasts, and research. For the risk-takers in Commerce! Future Commerce helps brands manifest vision and create goals which lead to future-altering impacts for their customers, and for the world around them.Chapters:00:00 Preview01:06 Introduction and Host Introduction03:02 Balancing Automation and Human Intuition06:57 Consumer Behavior and AI10:18 The Evolution of Retail Experiences18:21 The Importance of Brand Value24:14 Challenges in Fast Fashion and Marketplaces28:23 The Future of Commerce31:36 Retail Media Evolution36:50 Consumer Behavior and Shopping Trends41:09 The Impact of Resale and Sustainability50:12 Personalization and AI in Retail53:16 The Keyword That Will Represent 202655:45 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail, & AGI Thought Leader, a Top 50 Management, Transformation, & Careers Thought Leader, a Top 100 Digital Transformation & Agentic AI Thought Leader, plus a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University's Center for Retail Transformation, and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T.Includes music provided by imunobeats.com, featuring Overclocked from the album Beat Hype, written by Heston Mimms, published by Imuno.

S5E13 Future of AI-Powered Consumer Insights with Trevor Sumner & Stan SthanunathanIn Season 5, Episode 13 of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden tackle one of retail's biggest blind spots in consumer insights: the consumer sentiment gap. For decades, brands relied on surveys to understand shoppers. But what people say doesn't always match what they do.Enter AI-powered shopper insights!Joining the conversation are Trevor Sumner (CEO of i-Genie AI) and Stan Sthanunathan (Executive Chairman of i-Genie AI, former EVP at Unilever and VP at Coca-Cola). Together, they reveal how billions of unfiltered signals — from searches, reviews, and social posts — can be transformed into real-time, actionable consumer insights that reshape retail decision-making.What You'll Learn in This Episode:Why traditional consumer surveys are breaking downHow AI and natural language processing uncover real customer behaviorThe role of empathy vs sympathy in understanding consumersHow disruptor brands are reshaping competitive landscapesWhy augmented intelligence (AI + human insight) is the future of retail strategy and consumer insightsSubscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestsTrevor Sumner, CEO, i-Genie.AI - https://www.linkedin.com/in/trevorsumner/Trevor is a NYC-based entrepreneur, product and marketing executive and recognized startup advisor and angel. Trevor is the CEO at i-Genie.ai, the leading AI platform for consumer insights, revolutionizing an industry that had been dominated with antiquated survey methodologies by synthesizing tens of billions of searches, social and video posts, ratings and reviews and market data for industry leaders like Kenvue, Unilever, Coca-Cola, Bayer, Clorox and more.Previously, Mr. Sumner was Head of AI and Data Platform products for Raydiant, a leading VC-backed digital experience platform that is transforming over 250,000 digital touch points across 4,500 clients with AI, computer vision and data.Mr. Sumner came to Raydiant when it acquired Perch, a recognized leader in in-store Product Engagement Marketing, interactive retail displays and augmented reality, where Mr. SUmner served as CEO. Perch was named a Top Tech Company to Watch by Forbes, a Top 10 Retail Technology company by CIO Review and has won numerous Clio, Fast Company, Edison, Bloomberg and Digi awards.Stan Sthanunathan, Executive Chairman, i-Genie.AI - https://www.linkedin.com/in/stan-sthanunathan-1ab4035/Stan Sthanunathan joined Unilever in July 2013 as Executive Vice President of Consumer & Market Insights. As chief provocateur, he headed up the insights function globally based in London. He retired from Unilever on June 1, 2021.Post retirement he has started an AI/ML enabled company called i-Genie.AI focused on delivering near real time insights and ideas to help business identify Next Big Thing. Prior to joining Unilever, he was Vice President of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta, heading up the function on a global basis.Stan co-authored a paper on Building an Insights Engine that was published in Harvard Business Review, Sept 2016. He has also co-authored a book titled AI for Marketing and Product Innovation.He was awarded Lifetime Achievement award at TMRE 2022 event.Chapters:00:00 Previews 01:23 Show Intro 04:43 The Consumer Sentiment Gap 05:37 Welcome Trevor Sumner & Stan Sthanunathan 06:30 Backgrounds of Trevor and Stan 09:11 Challenges in Understanding Consumers 16:58 The Evolution of Influencers 18:32 Limitations of Surveys and the Need for AI 25:46 Augmented Intelligence: AI + Human Insight 31:46 Challenges in CPG Innovation 33:02 Innovate: A Data-Driven Product 34:42 AI and Predictive Analytics 36:21 Democratizing Data Access 38:07 Mindset Shift for Rapid Actions 40:46 Adopting AI in CPG 48:16 Retailers and Data Utilization 52:59 Future of Brand Understanding 57:23 Conclusion and Contact Information 58:15 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail, & AGI Thought Leader, a Top 50 Management, Transformation, & Careers Thought Leader, a Top 100 Digital Transformation & Agentic AI Thought Leader, plus a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University's Center for Retail Transformation, and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T.Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

S5E12 The Future of AI in Merchandising & Buying with Noah Herschman and Jeff FishIn Season 5, Episode 12 of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden sit down with Noah Herschman and Jeff Fish of Intelo.ai to explore how agentic AI is revolutionizing retail merchandising and buying. From the art and science of retail merchandising to the persistent challenges of planning and allocation, this episode dives deep into how collaborative intelligence empowers merchandisers, planners, and buyers to make smarter, faster, and more creative decisions.What You'll Learn in This Episode:Why merchandising is the “hub of the wheel” in retail successThe balance between creativity and analytics in buying decisionsHow agentic AI enhances human judgment without replacing itReal-world examples of AI improving in-season planning and merchandising financial plansWhy spreadsheets aren't going away, but AI agents make them smarterThe future of retail technology and how Agentic AI delivers superpowers to retail merchandisersSubscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestsNoah Herschman. Senior Industry Advisor, Intelo.aiNoah is an ecommerce strategist who's been shaping online retail since the 1990s. He's held leadership roles at Amazon, eBay, and Groupon. As a Microsoft Senior Retail Industry Architect, he has worked with more than 150 global retail & CPG clients. Noah has lived in China for 15 years and fluent in Mandarin, Noah operates out of Hong Kong. He is currently a Senior Industry Advisor for Intelo.aiJeffrey Fish, Co-CEO, Intelo.aiJeffrey Fish Co-Founded the Chatly platform serving global retail & hospitality brands targeting the China market (exited to Salesforce in 2020). He then led Salesforce China in partnership with Alibaba Cloud. Now he's scaling up Intelo's Collaborative Intelligence Agentic Merchandising & Planning Platform.Chapters:00:00 Previews 01:39 Show Intro 04:13 Welcome Noah Herschman & Jeff Fish 04:37 Guest Backgrounds and Expertise 07:33 The Importance of Retail Merchandising 11:41 Challenges and Solutions in Modern Merchandising 16:25 The Role of Agentic AI in Merchandising 23:09 Future of Agentic AI and Merchandising 40:04 Practical Steps for Retailers 41:36 How to Reach Out And Contact 42:10 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail, & AGI Thought Leader, a Top 50 Management, Transformation, & Careers Thought Leader, a Top 100 Digital Transformation & Agentic AI Thought Leader, plus a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University's Center for Retail Transformation, and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Allianceadvisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T.Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

S5E11 ThredUp's Resale Revolution: Holiday Shopping & Gift Giving Trends with Alon RotemThe holidays are here and resale is at the center of this year's shopping story! In this timely episode of The Retail Razor Show, Ricardo Belmar and Casey Golden sit down with Alon Rotem, Chief Strategy Officer at ThredUp, to unpack the company's 2025 Holiday Shopping Report. From surprising insights on resale gift giving to how shoppers are embracing sustainable fashion and circular economy models, this conversation reveals why resale is becoming a mainstream holiday shopping strategy.We also explore ThredUp's evolution from a secondhand marketplace to a Resale as a Service (RaaS) leader, powering branded resale programs for fashion retailers. Alon shares how ThredUp's AI-powered innovations — including image search, natural language search, and personalized curation — are transforming the secondhand shopping experience and driving conversion.If you want to understand how resale, sustainability, and AI are reshaping holiday shopping in 2025, this episode delivers insights every retailer, brand, and shopper needs.Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestAlon Rotem, Chief Strategy Officer & General Counsel, ThredUpAlon Rotem has served as ThredUp's Chief Strategy Officer and General Counsel since September 2024. Alon has also served as Chief Legal Officer since February 2021 and Secretary since March 2017 and previously served as General Counsel from January 2017 to February 2021. From September 2013 to November 2016, Alon served as the General Counsel of Rocket Lawyer Inc., an online legal technology company. From June 2010 to August 2013, he was an associate at Goodwin Procter LLP, a global law firm. Alon holds a Juris Doctor from the University of California, Berkeley School of Law and a Bachelor of Science in Managerial Economics from the University of California, Davis.ThredUp 2025 Holiday Report - https://newsroom.thredup.com/news/thredup-2025-holiday-reportThredUp Resale-as-a-Service - https://www.raas.thredup.comChapters00:00 Previews 01:13 Show Intro 04:51 Welcome, Alon Rotem - Chief Strategy Officer, ThredUp 08:38 ThredUp's Evolution and Resale as a Service 15:51 Implementing Resale Programs with ThredUp 21:31 Challenges and Successes of Going Public 25:36 AI Innovations in ThredUp's Shopping Experience 33:06 Insights from the Holiday Report 35:25 Consumer Behavior and Secondhand Gifts 36:24 Top Gifting Trends in Resale 39:49 The Role of Data in Resale 41:32 Consumer Funding for Holiday Shopping 47:21 Luxury vs. Mid-Market Resale 51:05 Sustainability and the Future of Fashion 55:11 Future Outlook 59:47 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail, & AGI Thought Leader, a Top 50 Management, Transformation, & Careers Thought Leader, a Top 100 Digital Transformation & Agentic AI Thought Leader, plus a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University's Center for Retail Transformation, and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Allianceadvisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T.Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

S5E10 From Task Overload to Customer Focus: AI Solutions for Retail AssociatesRetailers are asking store associates to do more with less—shorter staffing, longer task lists, and higher customer expectations. In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore how AI is reshaping frontline retail teams from overwhelmed to empowered.Joining the conversation are:•  Jeff Strasser, General Manager of AI Business Solutions for Retail & Consumer Goods at Microsoft•  Nolan Wheeler, CEO & Founder of SYNQ TechnologiesTogether, they dive into:•  The biggest challenges facing frontline store associates today: task overload, reduced staffing, and customer service trade-offs•  How AI can automate and simplify corporate task lists, freeing up time for customer engagement•  Why voice-first, hands-free AI is a breakthrough for associates, with SYNQ's solution connecting two-way radios to Azure OpenAI for instant answers in the aisle•  The importance of integration and governance when deploying AI at scale in retail operations•  Real-world examples of AI reducing friction, improving training, and accelerating onboarding•  How to measure success with the right KPIs: time-to-answer, customer satisfaction, and associate productivity•  What's next for AI in retail over the next 24 months—and how retailers can prepare their teams todayThis isn't about replacing people—it's about augmenting store teams with AI-powered tools that make their jobs easier, improve morale, and elevate the customer experience.If you're a retail leader, innovator, or operator, this episode is packed with insights on how to start small, scale fast, and empower your frontline workforce with AI.Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestsNolan Wheeler – CEO & Founder, SYNQ TechnologiesNolan Wheeler founded SYNQ in 2015 after a successful multi-decade career in retail. With experience in asset protection, store operations, and store transformation, Nolan founded SYNQ with a vision for transforming how retailers think about operations and merchandizing. Nolan lives in Victoria, BC with his young family, spending as much of his time on the water as possible.Retail Clinic on YouTube:  https://www.youtube.com/@RetailClinicSYNQ Technologies - www.synqtech.comJeff Strasser – GM, AI Business Solutions for Retail & Consumer Goods, Microsoft.Jeff oversees Microsoft's AI Business Solutions portfolio for the US Retail & Consumer Goods enterprise customer segment. Jeffrey's organization supports clients' business priorities to grow revenue, optimize costs and deliver customer and employee satisfaction through AI led solutions. Recently, Jeffrey has been leading discussions on the application of generative AI to improve the efficiency of work and operations, accelerate decision-making, and support client leadership with strategies to build an AI first culture and deliver on business impacting solutions.Microsoft Cloud for Retail - https://www.microsoft.com/en-us/industry/retail/microsoft-cloud-for-retailChapters:00:00 Previews 00:54 Show Intro 04:27 Welcome Jeff Strasser & Nolan Wheeler 07:29 Challenges Faced by Frontline Store Teams 14:14 AI Solutions for Retail Operations 19:59 Voice AI and Real-World Applications 25:34 Data-Driven Retail Insights 30:55 The Power of Voice Agents in Retail 32:05 Integrating IoT and Voice for Seamless Operations 34:22 Building Effective AI Agents 38:21 Starting with AI: Metrics and ROI 41:18 Overcoming Barriers to AI Adoption 47:24 Future Capabilities and Getting Started 54:01 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail, & AGI Thought Leader, a Top 50 Management, Transformation, & Careers Thought Leader, a Top 100 Digital Transformation & Agentic AI Thought Leader, plus a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University's Center for Retail Transformation, and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Allianceadvisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T.Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

S5E9 Retail's Best Kept Secret: Discover How RetailROI Transforms Children's FuturesIn this special replay episode of The Retail Razor Show, we shine a spotlight on the incredible work of the Retail Orphan Initiative (RetailROI)—a nonprofit transforming lives of orphans and foster children through the power of the retail industry. With a fresh introduction for 2025, hosts Ricardo Belmar and Casey Golden revisit a heartfelt conversation with Greg Buzek, President of RetailROI, Vicki Cantrell, board member and retail legend, and Jeff Roster, former Gartner & IHL analyst and top retail expert, as they share the origin story, mission, and global impact of this powerful retail charity.Learn how RetailROI's Super Saturday event at NRF has become the most meaningful gathering of the year, where retailers, tech vendors, and solution providers come together to help fund clean water, education, and life skills training for thousands of children worldwide. Hear inspiring stories of transformation, including previous keynote speaker Darryl McDaniels of Run DMC, and discover how just showing up at Super Saturday can help change lives.Whether you're a retailer planning for NRF, a technology supplier and potential sponsor, or simply passionate about retail's role in social responsibility, this episode will move you to action. Join us in celebrating RetailROI's rich history and accomplishments and learn how you too can become a RetailROI Champion.

S5:E8 Prime Day Unveiled: Trends, Sales, and What Lies Ahead for RetailAmazon Prime Day 2025 may be over, but its ripple effects are just beginning. In this episode, hosts Ricardo Belmar and Casey Golden sit down with Meghan Barden, Director of Global Retail Media at Rithum, to unpack the surprising data and shopper behaviors that emerged — and what they mean for retail and ecommerce leaders heading into the holiday shopping season.You'll discover:•  

S5:E7 Unplugged and Unscripted: Retail Club's AI-First Event Revolution w/ Krystina GustafsonWhat happens when you blend cutting-edge innovation, authentic community, and the brightest minds in retail? You get RetailClub—the AI-first retail event redefining how industry leaders connect, collaborate, and shape the future.In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden sit down with Krystina Gustafson, co-founder and Chief Content Officer at Retail Club and one of the visionary forces behind RetailClub. Krystina shares the inspiration behind this exclusive retail conference, how it fosters meaningful connections among AI changemakers, and why RetailClub is more than just another event—it's a movement.

Episode 179 – Flux Space, by Nick LS Whelan Reading performed by Nick LS Whelan. The original post can be found on Nick's blog, Papers & Pencils. Help offset our hosting costs with a donation on Ko-Fi! The music is a selection from “Journey of Solitude,” composed and performed by Russel Cox, distributed through OverClocked … Continue reading "Episode 179 – Flux Space, by Nick LS Whelan"

S5:E5 Leading with Values: How Naturepedic Builds a Better Brand, with Arin SchultzWhat does it take to lead growth at the forefront of a movement for safer, healthier sleep? In this episode of The Retail Razor Show, we sit down with Arin Schultz, Chief Growth Officer at Naturepedic, a pioneering brand in certified organic mattresses and bedding. With over eleven years in the organic sleep industry, Arin shares how he's helped Naturepedic expand its market share, launch innovative products, and build a trusted brand committed to health, sustainability, and safety. We talk about the evolution of the organic mattress category, how purpose-driven growth strategies translate to retail success, and the balancing act of leading multiple departments—sales, marketing, retail, R&D, and more. Whether you're in retail, health-conscious consumer products, or looking to build a values-based, mission-led brand, this episode delivers sharp insights from one of the industry's most committed and capable leaders!Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestArin Schultz is Chief Growth Officer at Naturepedic, the leading organic mattress brand. As the lead on all Naturepedic marketing efforts, Arin develops and implements strategies that support the company's business growth, customer retention, product innovation, consumer education initiatives and sustainability goals. Working for the certified organic, non-toxic mattress pioneer opened Arin's eyes to the dangers of harmful chemicals and their pervasive presence in households across the globe. This knowledge has added a deeper purpose to his relentless push to help transform the brand's vision into reality. A father of four and an empathetic listener, Arin's success at Naturepedic is centered on his authentic understanding of the Naturepedic customer and his genuine desire to help families make the safest, healthiest sleep choices.00:00 Preview 01:45 Show Intro 07:21 Arin Schultz, Chief Growth Officer, Naturepedic - The Mission 08:43 The Founding Story of Naturepedic 12:09 Challenges and Growth in the Mattress Industry 17:13 Retail Expansion and Customer Engagement 19:30 Product Innovation and Sustainability 23:10 Industry Environmental Impact and Continuous Product Improvement 35:20 Customer Experience and Meeting Their Needs 38:21 Replacing Your Mattress & Customer Service Excellence 43:20 Sourcing and Tariffs Impact 49:53 Embracing AI in Marketing and Operations 56:28 Advice for Growing a Values-Based Brand 59:23 Final Thoughts 01:00:38 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

Episode 174 – LARPing Lessons Learned, by Joshy McCroo Reading performed by Nick LS Whelan. The original post can be found on Joshy's blog, Rise up Comus! Help offset our hosting costs with a donation on Ko-Fi! The music is a selection from “Journey of Solitude,” composed and performed by Russel Cox, distributed through OverClocked … Continue reading "Episode 174 – LARPing Lessons Learned, by Joshy McCroo"

Episode 170 – D&D Obsession With Taxonomy, by Zedeck Siew Reading performed by Nick LS Whelan. The original post can be found on Zedeck Siew's Writing Hours. Help offset our hosting costs with a donation on Ko-Fi! The music is a selection from “Journey of Solitude,” composed and performed by Russel Cox, distributed through OverClocked … Continue reading "Episode 170 – D&D Obsession With Taxonomy, by Zedeck Siew"

S5:E4 Empowering Women in Retail Tech: A New Era of LeadershipIn Season Five, Episode Four of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden engage in a captivating conversation with Shannon Flanagan, a seasoned retail leader and founder of Retail Women in Tech (RWIT). Shannon shares her journey from folding jeans at 18 to leading billion-dollar business transformations and emphasizes the importance of embracing change and innovation in retail. The episode underscores the critical role of diversity and inclusion in driving the industry forward, touching on the challenges and opportunities for women in tech and retail. Shannon discusses her vision for RWIT, a community aimed at fostering connections, mentorship, and leadership among women and allies in the retail tech space. With insights on change management, the impact of AI in retail, and the power of allyship, this episode offers valuable perspectives for retail professionals and tech enthusiasts alike.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestShannon Flanagan, founder of Retail Women in Tech, https://www.linkedin.com/in/shannon-e-flanagan/ - Retail Women in Tech, https://retailwomenintech.orgShannon Flanagan caught the retail bug at 18 and never looked back. A retail strategist, AI enthusiast, and career change practitioner, she brings a 360-degree perspective on retail transformation—from product creation to customer experience—shaped by her work with hyper-growth startups to Fortune 500 retailers, consulting firms and tech companies. As a strategic partner and top industry voice, she collaborates with RETHINK Retail, RetailWire and the RetailAICouncil to drive conversations that shape the future of the industry.As the founder of Retail Women in Tech, Shannon has built a global community dedicated to creating life-changing connections for women and allies who share a passion for retail and technology. As social as retail is, there are surprisingly very few communities representing every facet of the industry. Shannon is on a mission to change that—stay tuned for more to come!00:00 Preview 00:51 Show Intro 05:26 Welcome Shannon Flanagan 06:14 Shannon's Retail Journey Begins 08:47 Insights on Change Management 10:21 The Importance of Diverse Perspectives 15:03 Challenges in Hiring for Innovation 24:00 The Birth of Retail Women in Tech (RWIT) 34:42 Addressing the Leadership Gap 38:39 The Challenge of Asking for Help 40:36 The Harsh Reality for Female Founders 45:08 The Importance of Allies 49:01 Building a Supportive Community 59:32 The Future of Retail Women in Tech 01:06:22 Final Thoughts and Call to Action 01:08:53 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

Episode 163 – Hexcrawls ARE Pathcrawls, by Ava Islam Reading performed by Nick LS Whelan. The original post can be found on Ava's blog, Permanent Cranial Damage. Help offset our hosting costs with a donation on Ko-Fi! The music is a selection from “Journey of Solitude,” composed and performed by Russel Cox, distributed through OverClocked … Continue reading "Episode 163 – Hexcrawls ARE Pathcrawls, by Ava Islam"

Episode 157 – Advanced Darkness, by Dwiz Reading performed by Nick LS Whelan. The original post can be found on Dwiz' blog, A Knight at the Opera. Help offset our hosting costs with a donation on Ko-Fi! The music is a selection from “Journey of Solitude,” composed and performed by Russel Cox, distributed through OverClocked … Continue reading "Episode 157 – Advanced Darkness, by Dwiz"

Episode 146 – Mastering the Megadungeon, by Miranda Elkins Reading performed by Nick LS Whelan. The original post can be found on Miranda's blog In Places Deep. Help offset our hosting costs with a donation on Ko-Fi! The music is a selection from “Journey of Solitude,” composed and performed by Russel Cox, distributed through OverClocked … Continue reading "Episode 146 – Mastering the Megadungeon, by Miranda Elkins"

S5:E3 From Retail Pride to Human Pride: Navigating Leadership and Connection with Ron ThurstonIn this episode, Ron Thurston returns to discuss his new book 'Human Pride' and its themes of optimizing human potential in a world increasing its reliance on technology and AI. The conversation takes us through Ron's extensive experience leading major retail brands, his journey from publishing his first book 'Retail Pride' to 'Human Pride', and the crucial balance between human connection and technological efficiency. We explore various aspects of leadership, including the importance of empathy, curiosity, and the significant role of human connection in the workplace. Ron emphasizes the need for self-reflection, understanding core values, and maintaining strong interpersonal relationships despite technological advancements. Rejecting 'hustle culture' in favor of fostering meaningful connections and optimizing individual strengths, Ron highlights the need for human-centric approaches to recruitment, leadership, and career development via examples and insights from his own career. Tune in for an engaging conversation filled with practical insights and inspirational stories that underscore the power of pride and human potential in the workplace!About Ron Thurston:Author, “Human Pride: Optimizing Your Potential In A Digital Job Market”Ron Thurston is a bestselling author, keynote speaker, and bold voice in the movement to reimagine leadership in a world transformed by technology. His new book, HUMAN PRIDE: Optimizing Your Human Potential in a Digital Job Market (May 2025), delivers a powerful roadmap for standing out, staying relevant, and thriving in the future of work. With over 30 years of executive experience leading teams at iconic brands like Apple, Gap, West Elm, Tory Burch, Bonobos, and Saint Laurent, Ron knows how to build winning cultures that drive performance. His first book, *RETAIL PRIDE (*2020) became a career-defining guide for thousands of industry professionals, helping them reclaim confidence and purpose in their work.As the creator and host of the Retail in America tour and podcast, Ron spent over a year traveling across 30 states in an Airstream to spotlight the real stories and remarkable people shaping retail's future. Today, he serves on multiple retail tech supplier advisory boards, helping brands integrate AI and digital tools without losing sight of what matters most: people. A sought-after keynote speaker, Ron brings energy, insight, and inspiration to global conferences, C-suite offsites, and corporate events. His message resonates across industries: your greatest competitive advantage is human.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 The SKUpe Newsletter00:34 Show Intro06:51 Welcome Back, Ron Thurston!07:43 Discussing Ron's New Book: Human Pride08:46 The Importance of Human Connection in Retail10:24 Optimizing Human Potential in a Tech-Driven World15:37 Defining and Standing by Non-Negotiables in Job Search22:54 The Role of Empathy and Curiosity in Leadership26:48 Challenges in Modern Hiring Practices35:11 The Future of Work: Balancing Technology and Human Connection38:15 Career Longevity and Brand Affinity in Retail41:56 Navigating the Fast-Paced Industry43:36 Adapting to Office Culture44:39 Broadening Job Search Perspectives47:40 Leadership with Empathy and Emotional Intelligence, But Without Titles51:21 The Future of Work and Technology59:11 Balancing Technology and Human Connection01:05:26 Final Thoughts and Takeaways01:09:58 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

Episode 142 – Skill, Twenty Percent, by Ian McDougal Reading performed by Nick LS Whelan. The original post can be found on Ian's blog, Benign Brown Beast. Help offset our hosting costs with a donation on Ko-Fi! The music is a selection from “Journey of Solitude,” composed and performed by Russel Cox, distributed through OverClocked … Continue reading "Episode 142 – Skill, Twenty Percent, by Ian McDougal"

S5:E2 Influencers, Gen Z, & Beyond Social Commerce: Lessons from AliExpress with Chris CarlWelcome to the second episode of Season 5 of the Retail Razor Show! Join hosts Ricardo Belmar and Casey Golden as they dive into the fresh tactics and cutting-edge strategies that are driving the future of retail and e-commerce with Gen Z. In this episode, they are joined by Chris Carl, the US Head of Marketing for AliExpress (Alibaba Group), to discuss ‘the new playbook for digital marketing' fresh from his insightful session on marketing to Gen Z at eTail West!Discover how AliExpress is capturing Gen Z's attention, building a robust social media presence, leveraging influencers like David Beckham, and exploring the future of cross-border shopping with a full-funnel marketing strategy. Chris shares the impressive growth metrics (500% increase in social media following, for example) and innovative campaigns that have set AliExpress apart - think social commerce, live shopping, Gen AI, and TikTok Shops. Plus, new enticing innovations in logistics to help onboard more US-based sellers to the AliExpress marketplace. Whether you're a product junkie, retail leader, or commerce technologist, this episode is packed with insights you won't want to miss!About Chris Carl:Chris Carl is a strategy, operations, and marketing executive with a proven track record in retail, beauty, spirits, lifestyle, hospitality, and luxury goods. As the first US Head of Marketing for AliExpress, Chris focuses on making online shopping more engaging and affordable. Since May 2023, Chris has increased order volume by 60%, increased brand share of voice by 75%, expanded headcount by 400%, boosted social media following by 500%, and doubled brand awareness.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro03:04 Introducing Christopher Carl from AliExpress & His Background05:43 Conversation with Chris Carl, Head of US Marketing for AliExpress08:52 Cracking the Code with Gen Z16:00 AliExpress's Social Media and Influencer Strategy21:22 Leveraging Social Media for Brand Growth23:30 Navigating the Shifting Digital Marketing Landscape25:46 The Future of Social Commerce and Live Shopping28:17 The Importance of Brand Personality and Humor31:50 AliExpress: A Unique Business Model35:09 Expanding AliExpress's US Presence38:45 The Future of Cross-Border E-Commerce42:20 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

Episode 135 – The OSR Should Die, by Marcia B. Reading performed by Nick LS Whelan. The original post can be found on Marcia's blog, Traverse Fantasy. Help offset our hosting costs with a donation on Ko-Fi! The music is a selection from “Journey of Solitude,” composed and performed by Russel Cox, distributed through OverClocked … Continue reading "Episode 135 – The OSR Should Die, by Marcia B."

S5:E1 Unleashing Retail Media's Potential: A Conversation with Drew CashmoreWelcome to Season 5 of the Retail Razor Show! In our premiere episode, hosts Ricardo Belmar and Casey Golden dive deep into retail media with special guest Drew Cashmore, Chief Strategy Officer at Vantage and a pioneer in the retail media space, with a background scaling Walmart Connect to a $2 billion business. Drew shares his insights on the evolution of retail media, the driving forces behind its rapid growth, and the challenges retailers face in scaling their media networks. Drew also discusses the importance of workflow automation, the use of first-party data, and the balance between digital and in-store media. We highlight the necessity for retailers to invest in their media capabilities to stay competitive and speculate on the future direction of retail media. We also touch on the complexities of managing multiple media platforms and the potential for consolidation within the industry. Packed with valuable insights, don't miss out on this must-listen episode for product junkies, commerce technologists, retail leaders, and everyone in retail tech! Plus, learn about the Retail Razor Podcast Network's exciting new shows!About Drew Cashmore:Drew is a retail media strategist and thought leader with a background in building, commercializing and scaling new business models in the retail sector across the globe. Heading up strategy for Vantage - the platform that powers self-serve and managed-service for The Home Depot among other retailers - Drew is helping to architect the next generation of unified retail media technologies. He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of SoftBank-backed Live Shopping platform, Firework.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro07:38 Unleashing Retail Media's Potential: A Conversation with Drew Cashmore08:43 Drew's Background in Retail Media10:28 The Evolution and Challenges of Retail Media14:18 ROI and Measurement in Retail Media18:34 The Future of Retail Media26:41 First-Party Data and Consumer Privacy34:47 In-Store Media and Workflow Automation47:21 Retail Media is a Different Business Model50:06 Conclusion and Final Thoughts51:05 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

S4:E10 On the Razor's Edge: The Season Four Final CutIn the season four grand finale of the Retail Razor Show, guest host J.P. Kamel, managing director of RFID Sherpas, takes over to interview our regular hosts, Ricardo Belmar and Casey Golden. This episode first reviews the top 10 retail predictions the team had for 2024, evaluating which ones hit the mark and which ones were a total miss! Then the discussion spans a range of topics from throughout Season 4 including the rise of retail media, the evolution from omni-channel to unified commerce, and the transformative potential of AI in retail. Key takeaways include the importance of unified commerce strategies, the necessity for retail media, and the enduring need for human connection in the retail experience. The episode also reflects on memorable moments from the season, the future of department stores, and evolving career paths in retail. Both insightful and entertaining, this grand finale offers an in-depth look into the current and future trends shaping the retail industry, and gives you a behind the scenes view of how our two hosts think about retail and the show!Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro02:52 2024 Top 10 Check-in 03:03 Prediction No 1 05:00 Prediction No 2 06:31 Prediction No 3 10:31 Prediction No 4 12:45 Prediction No 5 16:33 Prediction No 6 18:43 Prediction No 7 21:19 Prediction No 8 23:12 Prediction No 9 30:41 Prediction No 10 33:13 Season 4 Recap 33:43 Favorite Moment 35:34 Most Surprising Moment 38:07 The Big Retail Avengers Reunion Episode 45:04 Smart Fitting Rooms 48:39 Unified Commerce & Everything Shoppable 52:39 Immersive Commerce & Livestreaming 59:47 Retail Media 3.0 01:02:08 Responsible AI 01:08:56 Retail Career Paths 01:15:21 Generative AI Transformation 01:17:43 Relay Race vs Rugby Approach 01:21:48 Data-Driven Decision Making 01:22:36 Key Takeaways from Season 4 01:24:56 Any hints for Season 5 and beyond? 01:28:33 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

With a bit of a break in major new releases Brad checks out a classic feeling 3D platformer with Boti: Byteland Overclocked. Does this Astro Bot looking platformer hold up to some of the bigger recent 3D platformer releases and give way to more indie game platfomers? Support us on Ko-fi: ⁠⁠⁠https://ko-fi.com/workforcegaming

S4:E8 Navigating Responsible AI in Retail: Trust in a Digital WorldIn this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden dive deep into the ethical implications of AI and commerce technology in the retail industry. They reflect on past discussions about AI innovations and the necessity of critical groundwork before deploying new technologies. They cover the balance between leveraging synthetic media for marketing and maintaining brand trust, highlighting examples like Levi's virtual AI models. The conversation touches on the potential of generative AI, virtual influencers, and the risk of losing authenticity. They stress the importance of building an ethical framework for technology initiatives and the long-standing questions of deception in advertising, emphasizing transparency and responsible AI use. Ricardo and Casey also explore how brands can balance cost-saving measures with realistic, authentic representations and the impact of these decisions on sustainability and customer trust.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro00:43 Reflecting on Past Discussions01:27 The Role of AI in Retail02:49 Ethical Considerations in AI03:50 Building Brand Trust04:52 Listener Engagement and Feedback06:31 AI and Virtual Influencers07:07 The Future of Influencer Marketing10:51 Cost and Authenticity in AI Marketing11:45 Engineered Influencers15:57 Transparency in AI Content17:35 Aspirational vs. Unrealistic Marketing22:10 The Evolution of Body Diversity in Fashion23:36 Balancing Real and Virtual Models25:44 Ethical Implications of AI in Fashion29:35 Sustainability and AI in the Fashion Industry30:48 The Impact of AI on Marketing and Operations33:02 Navigating Ethical AI Deployment36:52 The Future of AI in Retail and Fashion42:20 Final Thoughts and Call to ActionMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

S4:E7 How Smart Fitting Rooms' Data Insights Transform Store Operations & Shopper ConversionHosts Ricardo Belmar and Casey Golden dive into the transformative potential of smart fitting rooms in the fashion and apparel industry. Joined by Matthew Cyr, founder and CEO of Crave Retail, the discussion explores how digital fitting rooms enhance customer experience, boost conversion rates, and provide invaluable analytics that can revolutionize store operations and merchandising strategies. The episode emphasizes the importance of integrating technology with personalized service to create a seamless and satisfying shopping experience. Discover how retailers can leverage smart fitting rooms to gain deeper insights into customer behavior, optimize in-store performance, and ultimately drive revenue.About Matthew Cyr & Crave Retail:Matthew is a seasoned and three-time founder, CEO and co-founder of Crave Retail. Starting back with Abercrombie and Fitch and Skechers, he developed the commit to convert program that led Skechers expansion across southeast Asia, opening over 250 stores and optimizing in store experiences. Matthew has earned a 40 under 40 recognition from Retail Touch Points.Crave Retail helps retailers elevate their stores by giving shoppers the best-in-class digital fitting room experience. Crave's proprietary fitting room technology and touchless experiences allow retailers to meet each customer's unique needs, access real-time insights into all customer activity, increase conversion, and improve customer satisfaction..Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro03:31 Converting Customer Insights to Action Through Smart Fitting Rooms06:40 Challenges and Benefits of Smart Fitting Rooms10:37 Customer Journey: Enhancing the Fitting Room Experience18:16 Impact on Retail Operations and Return Rates20:36 Leveraging Data for Retail Success23:55 Implementing Smart Fitting Room Technology26:56 Importance of Executive Leadership in Retail Strategy28:28 Engaging Store Operations for Smart Fitting Rooms30:15 Understanding Store Performance Metrics32:47 Leveraging Fitting Room Data for Business Insights38:03 Enhancing Customer Experience with AI and Technology47:43 Future of Smart Fitting Rooms in Retail54:39 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.

S4:E5 Unlocking Retail Media: Measurement, Innovation, and Customer EngagementIn this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the evolving landscape of retail media with expert insights from Andrew Lipsman, analyst and founder of Media, Ads + Commerce, and James Bauer, CEO and founder of Venvee. They discuss the progression of retail media 1.0 with online ads to retail media 2.0 - in-store media, highlighting key metrics like closed-loop attribution and incrementality. The conversation moves into innovative technologies such as spatial AI, the importance of first-party data, and privacy concerns. They also emphasize the collaborative efforts needed to integrate these advancements effectively for full funnel customer conversion and attribution in retail media 3.0. This episode delivers a comprehensive overview of how retailers and brands can use modern technology to bring the same level of measurement currently enjoyed in the 15% of retail sales happening in ecommerce, to the larger 85% of sales happening in stores!About Andrew Lipsman:Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising's third big wave”—and other areas of the digital media, advertising, and commerce ecosystem. He has published more than a half dozen articles in the Journal of Advertising Research and is frequently quoted in The New York Times, The Wall Street Journal, The Economist, The Financial Times, and Advertising Age.About James Bauer:James Bauer is the Founder and CEO of Venvee, a retail media technology company that is closing the loop on in-store measurement and attribution. Venvee leverages AI-generated digital twins of physical stores, combined with computer vision running on existing cameras, to enable precise measurement of impressions, interactions, and conversions on a shopper-by-shopper basis. This innovative approach requires no changes to the store and provides comprehensive aggregate measurement for in-store video, audio, fixtures, and products.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro02:50 Exploring Retail Media 3.0 & Measurement 03:29 Evolution of Retail Media 07:08 In-Store Attribution and Measurement 14:44 Challenges and Opportunities in Retail Media 32:37 Future of Retail Media and Final Thoughts 44:43 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is a RETHINK Retail Top Retail Expert for 2021 – 2024, and a Thinkers 360 Top 10 Retail Thought Leader, Top 50 Management Thought Leader, and Top 100 Digital Transformation Thought Leader. He is an advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.

S4:E4 Retail Transformers: Michael ZakkourIn this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden are joined by special guest Michael Zakkour, founder of 5 New Digital and author of two Amazon #1 bestselling books, to discuss the transformative power of unified and immersive commerce in the retail industry. Michael, a thought leader and practitioner in digital commerce with 25 years of experience as a CEO, CMO, and Founder, shares his extensive expertise on retail strategies, AI, the evolution of e-commerce, and the impact of video as a foundational tool for immersive commerce. Together they explore key topics such as the shift from omnichannel to unified commerce, the impact of social commerce and livestreaming from Asia on global markets, and future opportunities with AI in retail. Michael also provides practical advice for retailers to enhance both digital and physical store experiences that resonate with today's digitally savvy consumers, while aiming for higher conversions, better customer engagement, and sustainable profitability.00:00 Show Intro 04:36 Retail Transformer - Michael Zakkour 06:42 The Evolution of Retail12:36 Challenges in E-commerce 16:35 The Future of Immersive Commerce 26:07 Video Commerce: The Next Frontier 28:39 The Evolution of E-commerce 30:04 The Importance of Immersive Commerce 32:10 Case Study: Live Streaming Success 38:47 The Role of AI in Retail 48:04 Navigating the Future of Retail 50:57 Future Trends 58:05 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.Follow The Retail Razor Show on SocialLinkedIn: https://bit.ly/LI-RRazorTwitter: https://bit.ly/TwRRazorFacebook: https://bit.ly/TRRSfaceInstagram: https://bit.ly/TRRSinstaThreads: https://bit.ly/TRRSthreadsBlueSky: https://bit.ly/TRRSbskyHost → Ricardo BelmarFollow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey GoldenFollow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

S4:E3 Revolutionizing Retail Hiring: A Conversation with Ron ThurstonIn this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden welcome back Ron Thurston, founder of OSSY, and author of 'Retail Pride', to discuss the company's innovative approach to transforming the retail hiring process. Focusing on the integration of AI and the human touch, Ron shares insights into how OSSY is addressing common retail recruitment challenges, such as speed to hire, candidate experience, and the importance of clear career paths. The discussion highlights the broader implications for the retail industry and the immense value of creating supportive and accountable hiring practices. This episode is a must-listen for anyone involved in retail and retail hiring.Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo BelmarFollow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey GoldenFollow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

S4:E2 The Evolution from Omnichannel to Unified Commerce with Giri AgarwalIn this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden discuss the shift from omnichannel to unified commerce in the retail industry. Special guest Giri Agarwal, Chief Strategy Officer at Incisiv, joins to share insights on how unified commerce is transforming customer experiences and driving revenue growth. They explore the concept of unified commerce, the integration of AI, and the challenges retailers face in adopting this approach. Key highlights include the importance of customer identification, empowering frontline staff, and rethinking store experiences. Giri also addresses the financial implications, generational differences in consumer behaviors, and the need for a cultural shift towards unified commerce. Tune in for an in-depth discussion on why now is the critical moment for retailers to embrace this change.Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden kick off season 4 by discussing their top 10 predictions for the retail industry in 2024. Amid personal anecdotes and a tribute to Ricardo's late father, the episode dives deep into the future of retail alongside guest Ben Miller, VP of Original Content and Strategy at Shoptalk & Groceryshop. Key predictions include the Temu-fication of retail, the evolution of Retail Media Networks (RMNs) and their impact on digitizing physical stores, the integration with streaming and social commerce platforms, and the re-emergence of heritage brands leveraging digital commerce. The conversation also touches on the increasing consumer expectations around sustainability versus the temptation of low-cost options like Temu, the potential of AI in enhancing customer experience and operational efficiency, and the death of the term 'Omnichannel' in favor of 'Unified Commerce' to better represent seamless retail experiences. The episode concludes with a look forward to the Shoptalk event and the importance of staying ahead in a rapidly evolving retail landscape.Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

In the season three finale of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden provide a detailed recap of their journey throughout the season, discussing their top ten predictions for 2023 and evaluating their accuracy – did they nail it or miss the mark? The hosts touch upon diverse topics including private label domination, the evolution of retail media networks, investment in returns management, and the growth of store automation, among others. They also highlight a few memorable moments and important insights from their guests throughout the season. The episode concludes with a lively discussion on their expectations for retail and technology in 2024, teasing the audience with a glimpse of what's to come in season four.WOW! As we march into a new year on the show, we're honored and humbled to have hit the top of the charts on the Goodpodspodcast platform on multiple episodes!We can't thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

As we approach the end of Season 3 of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden engage in a rich dialogue with The Vitamin Shoppe's Chief Customer Officer, Nadina Guglielmetti. They explore how customer behavior insights guide business decisions, the interplay between acquiring new customers and nurturing existing ones, and the evolution of customer experience amidst changing health trends. Nadina also details the role of The Vitamin Shoppe's in-store health enthusiasts in enhancing customer engagement and trust, and their careful approach towards leveraging AI and 'headless commerce' platforms to enhance efficiency and personalization. In this final Retail Transformer episode of the season, you'll learn why Nadina is truly more than meets the eye!We also bring you the final episode in Season 1 of our "Blade to Greatness" mini-series. This episode features an insightful conversation with retail expert, Ron Thurston, co-founder of Ossy, author of Retail Pride, the Guide to Celebrating Your Accidental Career, host of the Retail in America nationwide tour and podcast, speaker, advisor, board member, and former retail operations leader at numerous famous retail brands. Ron shares his three pillars of success in retail and life- empathy, curiosity, and focus. He illuminates strategies to bridge the communication gap between corporate offices and stores, emphasizing the importance of empathy in grasping the pressures faced by in-store teams, the power of curiosity to understand their needs and experiences, and the role of focus in dealing with the information obtained. Ron also emphasizes the importance of maintaining transparency and dialogue with retail employees from the recruitment stage, thus enhancing their sense of belonging and commitment.NEWS! We are thrilled to report that our fans support propelled us as a finalist in The Retail Voice Award for the Vendors In Partnership award gala at NRF 2024! You're votes made a difference and we're honored to be one of 3 finalists for this prestigious award!WOW! As we march into our 3rd year on the show, we're honored and humbled to have hit the top of the charts on the Goodpodspodcast platform!#1 in the Top 100 Indie Management Weekly chart#3 in the Top 100 Indie Management Monthly chart#3 in the Top 100 Indie Marketing Weekly chart#5 in the Top 100 Marketing Weekly chart#6 in the Top 100 Marketing Monthly chartWe can't thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Swag, Tag & Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno.The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

Join us for one more Pick n' Mix in 2023, and how about we look at an ambitious Sonic fan project to end the year? Join us as we talk about the amazing Sonic Forces Overclocked! TRACKLISTING: 00:00:00 Sonic Forces Overclocked - Reawakened Impact ...for SFO Main Theme 00:03:38 Sonic Forces Overclocked - Path Of The Aftermath ...for Stolen Valley 2 00:05:02 Sonic Forces Overclocked - Fearless ...for Freight Frenzy 00:08:04 Let's Get into the Mix! 00:18:16 Sonic Forces Overclocked - This Was Our World ...for World Map 00:20:23 Sonic Forces Overclocked - Engulfed In Phantom Flames ...for City Siege 00:24:01 Sonic Forces Overclocked - Kicking Back ...for Theater 00:25:09 Changing the Tune to Your Friday Night! 00:45:07 Sonic Forces Overclocked - Preperation ...for Avatar Customization 00:46:35 Sonic Forces Overclocked - Confrontation ...for Cutscene 2 00:49:30 Sonic Forces Overclocked - Beyond Reality ...for Infinite 00:52:48 Welcome to your RadioSEGA LiVE Weekend! 01:09:13 The Murder of Sonic the Hedgehog - What Would Sonic Do? 01:10:17 Sonic Superstars - VS. Metal Fighter Phase 2 01:12:33 Sonic Frontiers - Cyber Space 4-H: Wishes in the Wind Remix 01:16:46 Changing the Tune to Your Friday Night! 01:26:59 Sonic Forces Overclocked - What We Can Do ...for Mission Menu 01:29:09 Sonic Forces Overclocked - Cosmic Rock ...for Meteor Rush 01:33:28 Sonic Forces Overclocked - Overclocked (feat. KØNTAGIØN) ...for Vs. Infinite And Neo Metal Sonic 01:37:00 Thanks for Listening! 01:43:10 Sonic Forces Overclocked - Taking It Back ...for SFO Release Trailer

In this episode of Retail Razor Show, hosts Ricardo Belmar and Casey Golden talk about preparing for NRF 2024, celebrate being a finalist in the Vendors in Partnership gala for The Retail Voice Award, and bring the latest episode of Blade to Greatness, all in under an hour!They host a special “Taylor's Version” replay of a prior interview with Andy Laudato, COO of The Vitamin Shoppe, sharing his comprehensive guide for maximizing your attendance at the NRF Big Show. Andy returns to the show for a new discussion of his anticipation for the combined NRF and supply chain shows, and the buzz surrounding AI, plus expectations for a great RetailROI Super Saturday event. In the latest episode of the ‘Blade to Greatness' segment, April Sabral, founder of retailu and The Positivity Company, returns to share her insights on leadership and how to counteract negativity in the retail industry She explains why retail leaders need to stop enrolling in negativity and reinforce a positive attitude with their teams. After listening to this episode, you, too, will be ready for #NRF2024 in January in New York City!NEWS! We are thrilled to report that our fans support propelled us as a finalist in The Retail Voice Award for the Vendors In Partnership award gala at NRF 2024! You're votes made a difference and we're honored to be one of 3 finalists for this prestigious award!WOW! As we march into our 3rd year on the show, we're honored and humbled to have hit the top of the charts on the Goodpodspodcast platform!#1 in the Top 100 Indie Management Monthly chart#2 in the Top 100 Indie Management Weekly chart#2 in the Top 100 Indie Marketing Weekly chart#3 in the Top 100 Marketing Weekly chart#4 in the Top 100 Marketing Monthly chartWe can't thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Swag, Tag & Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno.The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden discuss their partnership with Retail ROI. The episode is dedicated to how the retail industry can make a difference in the lives of children in need around the world. Highlights of the episode include discussions with Greg Buzek, president of IHL Group and Vicki Cantrell, CEO of Vendors in Partnership, detailing the history of RetailROI, a unique charity supported by the retail industry. Together they discuss different initiatives that have been undertaken by Retail ROI, including providing technology resources to children in Liberia during the Ebola crisis and supporting schools lacking necessary utilities for education. Greg and Vicki share highlights of the upcoming Super Saturday event during NRF in January including the special guest keynote! Join us to learn how everyone can make a difference for so many children by supporting this amazing organization! Retailers that attend Super Saturday help bring clean water to 100 children just by showing up! Learn more about RetailROI and the Super Sturday event, including how to register at RetailROI.org! WOW! As we zoom past our 2-year anniversary on the show, we're honored and humbled to have hit the top of the charts on the Goodpods podcast platform!We can't thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked and E-Motive, from the album Beat Hype, written by Hestron Mimms, published by Imuno.The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

Join hosts Ricardo Belmar and Casey Golden in Episode 15 of the Retail Razor Show, as they dive deep into the world of data and AI within the retail sector. This episode features our latest Retail Transformer, Mir Ali, head of digital engineering at The Kraft Heinz Company. They discuss Kraft Heinz's journey developing a robust data foundation, the influence of AI tools, and strategies for integrating these within the business. Also highlighted is the importance of interconnecting insights from various channels of data. Together they critically discuss examples of practical issues faced by Kraft Heinz in their digital transformation journey that they aim to resolve with AI tools. Watch and learn about Kraft Heinz's unique challenges, and future directions in the area of data and AI with our latest Retail Transformer! You'll learn why Mir Ali is unquestionably more than meets the eye!Plus, Georgina Nelson, CEO of TruRating, returns for our latest episode in the Retail Razor: Data Blades min-series where we discuss real-world numbers and consumer insights based on research at the point of sale! It's episode 6 and Georgina emphasizes data that explains the strategic advantage of well-informed store teams and shares a successful global sporting goods retailer's experience where they saw a 27 percent increase in average shopper spend when customers were given several product options by store associates. Georgina also emphasizes how these consumer insights can help in personalizing the shopping experience, suggesting complimentary products through cross-selling or premium options through upselling, and eventually leads to higher overall purchase values. WOW! As we zoom past our 2-year anniversary on the show, we're honored and humbled to have hit the top of the charts on the Goodpods podcast platform!We can't thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Tech Lore from the album Beat Hype, written by Hestron Mimms, published by Imuno.The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

Hosts Ricardo Belmar and Casey Golden explore the diverse applications and benefits of RFID technology in the retail landscape, unlocking the potential for innovation from supply chain to in-store operations. Special guest John Pierre Kamel, managing director of RFID Sherpas, demonstrates how RFID excels in offering inventory visibility and accuracy to drive significant performance increases in retail business operations and sales.We also bring you the latest episode in our "Blade to Greatness" mini-series. In this segment, we invite a retail industry leader to offer one skill or trait that all retail executives need to become great leaders. Whether in stores or at corporate, we'll uncover valuable tips and advice that you can apply to your own retail career path. April Sabral, founder of retailu.ca, an online leadership development portal for field leaders and the author of two books, The Positive Effect, and her latest, Incurable Positivity, joins us to share her insights on an incredibly important topic that every retail leader needs to master: how to cultivate a positive culture for your retail employees!NEWS! We are pleased to announce that the Retail Razor Show is a Vendors In Partnership Awards nominee for The Retail Voice Award at the upcoming NRF Big Show 2024! We're asking all our listeners and YouTube viewers to help us win by showing your love for our show in the voting polls:Here's how you can help by voting:1. Visit https://bit.ly/3QlKr4X2. Register to vote.3. Vote for The Retail Razor Show in The Retail Voice Award category.WOW! As we zoom past our 2-year anniversary on the show, we're honored and humbled to have hit the top of the charts on the Goodpods podcast platform!We can't thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!About our Guest:With over two decades of experience, JP Kamel is a seasoned retail technology veteran, with a keen focus on RFID, Mobility and Omni solutions. As the Managing Director of RFID Sherpas since 2010, JP has been a driving force behind transformative change for global retailers, branded suppliers, and technology companies implementing RFID. He specializes in helping to effect transformational change for his clients by harnessing the power of data, inventory accuracy & visibility, process re-engineering, and Artificial Intelligence. JP is a regular contributor to leading retail publications on the value of Inventory Accuracy and Visibility and has been a guest speaker and keynote at multiple conferences around the world.  Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Swag, Tag, And Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

Our final recording, live and in-person, raw and uncut, from Groceryshop 2023 has our hosts, Ricardo Belmar and guest host Jeff Roster learning how to harness the power of spatial computing with returning guest, Neil Redding, Founder and CEO of Redding Futures! Part of our special cross-over event with This Week in Innovation podcast, Jeff and Ricardo sat down with Neil to understand how Auki Labs new product release is redefining retail operations via the benefits of spatial computing and augmented reality, resulting in increased productivity and efficiency for store teams. The trio discuss what the future looks like for spatial computing use cases in retail, attempt to forecast the market for spatial computing, consider applications with autonomous vehicles and robotics, and close the discussion with a fun look at how Apple's mainstreaming of spatial computing might impact the technology's future!We also bring you the latest episode in our "Blade to Greatness" mini-series. In this segment, we invite a retail industry leader to offer one skill or trait that all retail executives need to become great leaders. Whether in stores or at corporate, we'll uncover valuable tips and advice that you can apply to your own retail career path. Ron Thurston, co-founder of Ossy, author of Retail Pride, the Guide to Celebrating Your Accidental Career, host of the Retail in America nationwide tour and podcast, speaker, advisor, board member, and former retail operations leader at Intermix, Saint Laurent, Bonobos, Tory Burch, Apple, and Williams-Sonoma joins us to share his insights on the issues facing frontline retail workers and retail leaders today.In this episode, Ron talks to us about why it's so important for retail leaders to implement a career development culture as the first step to change their mindset and make change in the recruiting and retention of retail employees!NEWS! We are pleased to announce that the Retail Razor Show is a Vendors In Partnership Awards nominee for The Retail Voice Award at the upcoming NRF Big Show 2024! We're asking all our listeners and YouTube viewers to help us win by showing your love for our show in the voting polls:Here's how you can help by voting:1. Visit https://bit.ly/3QlKr4X2. Register to vote.3. Vote for The Retail Razor Show in The Retail Voice Award category.WOW! As we zoom past our 2-year anniversary on the show, we're honored and humbled to have hit the top of the charts on the Goodpods podcast platform!No. 1 in the Top 100 Indie Management Podcasts of the week chartNo. 2 in the Top 100 Indie Management Podcasts of the month chartNo. 5 in the Top 100 Indie Marketing Podcasts of the week chartWe can't thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!About our Guest:Neil Redding is a keynote speaker, author, Innovation Architect and Near Futurist. Neil has worked at the convergence of digital and physical for decades, and is an expert in spatial computing, virtual and augmented reality (VR/AR), AI and convergent brand ecosystems. Neil currently leads Redding Futures, a boutique consultancy that enables brands and businesses to powerfully the Near Future. Prior to founding Redding Futures, Neil held leadership roles at Mediacom, Proximity/BBDO, Gensler, ThoughtWorks, Auki Labs, and Lab49. Neil is also editor of Near Future of Retail, author of the forthcoming book The Ecosystem Paradigm, and advises multiple startups at the leading edge of the digital-physical convergence.Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Swag, Tag, And Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

Our latest recording, live and in-person, raw and uncut, from Groceryshop 2023 shines a light on one of the top trends from the show – Retail Media Networks! Part of our special cross-over event with guest host, Jeff Roster, host of This Week in Innovation podcast, Jeff and regular host Ricardo Belmar invited leading retail media analyst, Andrew Lipsman, principal analyst for retail & e-commerce at Insider Intelligence, to the mic. Together they analyze everything from Instacart's IPO, which landed on Day 1 of Groceryshop, to defining what it takes to create a successful retail media network, to identifying how RMNs will expand beyond search, and beyond in-store media. Hint – start thinking about connected TV and streaming TV! What will the future hold for retail media? Our trio spells it out in about 30 minutes!We also bring you the latest episode in our "Retail Razor Data Blades" mini-series, where we discuss real-world numbers and consumer insights based on research at the point of sale with the help of Georgina Nelson, CEO of TruRating. In this episode, Georgina continues our exploration of self-checkout to help retailers understand why the perception of choice is essential during the checkout experience for consumers!NEWS! We are pleased to announce that the Retail Razor Show is a Vendors In Partnership Awards nominee for The Retail Voice Award at the upcoming NRF Big Show 2024! We're asking all our listeners and YouTube viewers to help us win by showing your love for our show in the voting polls:Here's how you can help by voting:1. Visit https://bit.ly/3QlKr4X2. Register to vote.3. Vote for The Retail Razor Show in The Retail Voice Award category.WOW! As we reach our 2-year anniversary with the show, we're honored and humbled to hit the top of the charts on the Goodpods podcast platform!No. 1 in the Top 100 Indie Management Podcasts of the week chartNo. 2 in the Top 100 Indie Management Podcasts of the month chartNo. 5 in the Top 100 Indie Marketing Podcasts of the week chartWe can't thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Tech Lore from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

We continue our series of recordings live and in-person at Groceryshop 2023 this episode with a fascinating exploration of trends in the world of startups with Microsoft for Startups global retail lead, Shish Shridhar. Part of our special cross-over event with guest host, Jeff Roster, host of This Week in Innovation podcast, Jeff and regular host Ricardo Belmar sat down with Shish to discuss 3 trends at Groceryshop in the context of the startup community – Generative AI, meal planning, and automation. Plus, the trio take a look at what we should expect in the broader retail tech community over the next 6 months going into 2024. It's a Retail Avengers reunion from back in our original Clubhouse days – get ready for a fun, raw and uncut, discussion with the potential to go in any direction with this trio!We also bring you the latest episode in our ‘Blade to Greatness' mini-series! In this segment, we invite a retail industry leader to offer one skill or trait that all retail executives need to become great leaders. Whether in stores or at corporate, we'll uncover valuable tips and advice that you can apply to your own retail career path. Jeffrey McNulty, Founder and CEO of New Retail Ethos Consultancy, author of The Ultimate Retail Manual, and creator of The Ultimate Retail Course: Become a Retail RockStarreturns to the show for this powerful new segment to discuss an incredibly important skill retail leaders need – fostering intrapreneurship!NEWS! We are pleased to announce that the Retail Razor Show is a Vendors In Partnership Awards nominee for The Retail Voice Award at the upcoming NRF Big Show 2024! We're asking all our listeners and YouTube viewers to help us win by showing your love for our show in the voting polls:Here's how you can help by voting:1. Visit https://bit.ly/3QlKr4X2. Register to vote.3. Vote for The Retail Razor Show in The Retail Voice Award category.WOW! As we hit our 2-year anniversary with the show, we're honored and humbled to reach the top of the charts on the Goodpods podcast platform!No. 1 in the Top Indie Management Podcasts of the week chartNo. 3 in the Top Indie Management Podcasts of the month chartNo. 7 in the Top Marketing Podcasts of the week chartWe can't thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!UPDATE - We're currently at number 20 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts & help us move our way up the Top 20! https://blog.feedspot.com/retail_podcasts/Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Swag, Tag & Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Instagram: https://bit.ly/TRRSinstaFollow us on Threads: https://bit.ly/TRRSthreadsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

This episode has our hosts, Ricardo Belmar and Casey Golden, reflect on this season's three themes and past episodes, focusing on the technology that will unlock business potential for retailers and enhance the shopping experience for consumers. Ricardo and Casey share their vision for a personalized virtual shopping experience, where we can preview products and interact with sales associates before visiting the store. Underpinning the many experiences they highlight – customer data platforms! Ricardo and Casey discuss how CDPs are critical to the future of retail and how this critical technology will help retailers and brands diversify their channels to reach consumers effectively, as traditional channels are becoming less effective. Of course, that means a quick debate on where retail media is headed!We also bring back last season's fan favorite segment, "Retail Razor Data Blades" to discuss real-world numbers and consumer insights based on research at the point of sale with the help of Georgina Nelson, CEO of TruRating. In this episode, Georgina highlights the power of self-checkout – exactly why do consumers like self-checkout, or do they? Georgina has the data that shows us the answer!We're currently at number 19 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts & help us move our way up the Top 20! https://blog.feedspot.com/retail_podcasts/Wow! Join us in celebrating our latest top of the charts achievements on the Goodpods podcast platform!No. 3 in the Weekly Top 100 Indie Management chartsNo. 6 in the Monthly Top 100 Indie Management chartsNo. 9 in the Monthly Top 100 Indie Marketing chartsThank you Goodpods listeners! We love your support! Please continue giving us those 5-star ratings and send us your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Tech Lore from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

Our spotlight shines again on immersive commerce this episode! We are answering a critically important question for retailers - what is the future of video commerce? To answer this question and truly dive deep into the treasure trove of conversion that is video commerce we've invited Vincent Yang, co-founder and CEO of Firework to the show! Vincent guides us through understanding the true nature and capabilities of video commerce. It's a fascinating discussion where you'll come away with an incredible list of insights and best practices you can apply to your retail business! We start with livestreaming, move to shoppable video and areas far beyond. Join us as we venture into mid-funnel and bottom funnel marketing strategies, to brand awareness tactics, to understanding marketing vs advertising and learn how video drives human engagement online. If you thought livestreaming was all there is to video in retail – think again! You'll learn why a video commerce strategy is the digital equivalent to having an engaging store associate guide your customer journey.Plus, we bring you the fourth topic in our new leadership segment on the show – ‘Blade to Greatness'! Ron Thurston, co-founder of Ossy, author of Retail Pride, the Guide to Celebrating Your Accidental Career, host of the Retail in America nationwide tour and podcast, speaker, advisor, board member, and former retail operations leader at Intermix, Saint Laurent, Bonobos, Tory Burch, Apple, and Williams-Sonoma joins us to share his insights on the issues facing frontline retail workers and retail leaders today.In this episode, Ron talks to us about one of the most important skills a retail leader needs to master:How to reframe your current job search processes to hire the right person!We're currently at number 18 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts & help keep moving our way up the Top 20! https://blog.feedspot.com/retail_podcasts/Wow! Join us in celebrating our top of the charts achievements on the Goodpods podcast player!No. 2 Podcast of the Week on the Management chartsTop 5 Podcast of the Month in the Management chartsTop 5 Podcast of the Week on the Marketing ChartsThank you Goodpods listeners! We love your support! Please continue giving us those 5-star ratings and send us your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Swag, Tag & Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

We return to our anywhere commerce theme for this season and shine a light on the future of in-car commerce! We're answering a very important question - Will shopping on the go become the most important commerce channel for product discovery? We'll dig into what's new and what's next for in-car product recommendation, BOPIS, and its impact on local search by meeting our latest Retail Transformer – Cynthia Hollen, CEO & co-founder of mavi.io! If you thought your mobile phone was all the mobile commerce you needed, you'll think again after listening to this episode. Join us as we uncover the connection between car manufacturers, consumers, retailers, and brands that will deliver a new way of shopping from the convenience of your car. Did we mention how this will automate your routine shopping habits? And did you know that retail media networks have an important role to play in your car? All this and more in a fully loaded podcast episode!Plus, we have the third topic in our new leadership segment– ‘Blade to Greatness'! In this segment, we invite a retail industry leader to offer one skill or trait that all retail executives need to become great leaders. Whether in stores or at corporate, we'll uncover valuable tips and advice that you can apply to your own retail career path. April Sabral, founder of retailu.ca, an online leadership development portal for field leaders and author of two books, The Positive Effect, and her latest, Incurable Positivity, joins us to share her valuable insights into an incredibly important skill every retail leader needs to master: why having a positive mindset is an advantage in growing your business!We're currently at No. 18 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts and help us continue our climb up the Top 20! https://blog.feedspot.com/retail_podcasts/Join us in celebrating our latest top of the charts achievements on the Goodpods podcast player!#2 in the Top Indie Management Podcasts chart#9 in the Top Management Podcasts chart#7 in the Top Indie Marketing Podcasts chartsThank you Goodpods listeners! We love your support! Please continue giving us those 5-star ratings and send us your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Swag, Tag & Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

Today as part of our Back to Basics of Retailing theme this season, we are once again focusing on people – the frontline workers in retail stores, and the process of hiring and retaining the best candidates. In this episode we answer two incredibly important questions– How do we change how we hire, connect, and match retail brands to retail workers, respectfully, transparently, and humanly? And can technology help? To answer these questions and more, we meet our latest Retail Transformer & fan favorite - Ron Thurston, author of Retail Pride, the Guide to Celebrating Your Accidental Career, Host of the Retail in America nationwide tour and podcast, former retail operations leader at Intermix, Saint Laurent, Bonobos, Tory Burch, Apple, and Williams-Sonoma, and now co-founder of Ossy, a business we'll hear more about in the episode and how it's disrupting the hiring process!Plus, we bring you the second topic in our new leadership segment on the show – ‘Blade to Greatness'! In this segment, we invite a retail industry leader to offer one skill or trait that all retail executives need to become great leaders. Whether in stores or at corporate, we'll uncover valuable tips and advice that you can apply to your own retail career path. Jeffrey McNulty, Founder and CEO of New Retail Ethos Consultancy, author of The Ultimate Retail Manual, and creator of The Ultimate Retail Course: Become a Retail RockStar returns to the show for this powerful new segment to discuss an incredibly important skill retail leaders need – supporting employee autonomy!Jeffrey is offering a special discount on his retail course for Retail Razor Show listeners with discount code RETAILROCKSTAR100OFF at this website: http://www.theultimateretailcourse.com/We've moved up to No. 16 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts and help us continue our climb up the Top 20! https://blog.feedspot.com/retail_podcasts/Wow! Join us in celebrating our recent top of the charts achievements on the Goodpods podcast player!#1 in the Top Indie Management Podcasts chart#2 in the Top Management Podcasts chart#4 in the Top Marketing Podcasts chartsThank you Goodpods listeners! We love your support! Please continue giving us those 5-star ratings and provide your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing advisor for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Swag, Tag & Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICasey

In this episode we answer an incredibly important question in retail – what is the future of local delivery services? Delivery has become a core convenience service for most consumers in recent years. How will retailers continue to offer these services in a cost-effective manner for both them and their customers? The market for these 3rd party providers has also changed. Can business models adapt or will we continue to see consolidation and market exits from providers such as quick commerce delivery services? We've invited Raj Kapoor, COO of Shipt to help us answer these questions, and more, about the future of delivery!Plus, we introduce a new leadership segment on the show – ‘Blade to Greatness'! In this segment, we invite a retail industry leader to offer one skill or trait that all retail executives need to become great leaders. Whether in stores or at corporate, we'll uncover valuable tips and advice that you can apply to your own retail career path. Jeffrey McNulty, Founder and CEO of New Retail Ethos Consultancy, author of The Ultimate Retail Manual, and creator of The Ultimate Retail Course: Become a Retail RockStar returns to the show for this powerful new segment!Jeffrey is offering a special discount on his retail course for Retail Razor Show listeners with discount code RETAILROCKSTAR100OFF at this website: http://www.theultimateretailcourse.com/We've moved up to No. 17 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts and help us continue our climb up the Top 20! https://blog.feedspot.com/retail_podcasts/Wow! Join us in celebrating our top of the charts achievements on the Goodpods podcast player!#1 in the Top Indie Management Podcasts chart#2 in the Top Management Podcasts chart#4 in the Top Marketing Podcasts chartsThank you Goodpods listeners! We love your support! Please continue giving us those 5-star rating and provide your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing advisor for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Swag, Tag & Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCasey

What makes a great retail leader, especially during constrained times like retailers are experiencing this year? How do you develop executive retail leadership? How do these leaders shape the success of their entire organization? What qualities do they need to create that success? We're speaking with Jeffrey P. McNulty, Founder and CEO of New Retail Ethos Consultancy, author of The Ultimate Retail Manual, and creator of The Ultimate Retail Course: Become a Retail RockStar to answer these questions and more! You'll learn why Jeffrey, our latest Retail Transformer, is more than meets the eye! Our conversation with Jeffrey will look at what he's learned from successful retail leaders throughout his 30-year retail career, and how this has helped him develop an extensive training program and framework for developing great retail leaders that lead successful retail organizations. We'll learn just how a strong retail business begins with the right leadership skills and qualities.We're at number 18 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts and help us move our way up the Top 20! We're really feeling the love on the Goodpods platform! So far this season, we've hit these major milestones on the Top Charts:#2 in the Top 100 Indie Management Podcasts chart#8 in the Top 100 Management Podcasts chart#9 in the Top 100 Indie Marketing Podcasts chartThank you Goodpods listeners! Please share your feedback with us!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing advisor for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked and E-Motive, from the album Beat Hype, written by Hestron Mimms, published by Imuno. Follow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPod

How will retailers embrace immersive commerce? Will it be via AR or VR or both? To answer this question, we meet our latest Retail Transformer – Neil Redding, head of product at Auki Labs. Plus, we welcome special guest host back to the show, Jeff Roster, host of This Week in Innovation podcast. Together we explore why AR and spatial computing may be the answer retailers are looking for to give digital assets a physical presence in the shopper journey. We also examine the impact of Apple's new Vision Pro mixed reality headset and how this both legitimizes and forever changes the AR/VR landscape. Join us for a unique discussion where we unpack why and how this matters for retail – our conclusions may surprise you!We're at number 19 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts and help us move our way up the Top 20! Even more accolades! We're feeling the love on the Goodpods podcast player! After our Season 3 launch with Generative AI, this past week we hit these major milestones on the Top Charts:Top 100 Business Podcasts - at #26 and Top 45 Indie Business Podcasts – at #15Top 25 Management Podcasts – at #5 and Top 8 Indie Management Podcasts – at #3Top 47 Marketing Podcasts – at #7 and Top 17 Indie Marketing Podcasts – at #6Thank you Goodpod listeners! Keep it coming and post your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing advisor for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked and E-Motive, from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCasey

What's the buzz on everyone's mind in retail right now? Yes, it's Generative AI! Taking the industry by storm, but exactly what can you do with generative AI that's so transformative for retailers and brands? We break it down in what's likely the most grounded discussion you could hear today on this topic with two special guests: our Retail Avenger, Shish Shridhar, Global Retail Lead at Microsoft for Startups, and Michelle Bacharach, CEO of FindMine. We cover the use cases for today and tomorrow, plus we go deep on the caveats and risks you should know before you dive in headfirst to this amazing technology.We're now standing at number 19 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts! With your help, we'll move our way up the Top 20! https://blog.feedspot.com/retail_podcasts/Even more accolades! We're feeling the love on the Goodpods podcast player! This past week we hit these major milestones on the Top Charts:Top 100 Business Podcasts - at #89 and Top 34 Indie Business Podcasts – at #28Top 18 Management Podcasts – at #10 and Top 6 Indie Management Podcasts – at #5Top 31 Marketing Podcasts – at #21 and Top 12 Indie Marketing Podcasts – at #11Thank you Goodpod listeners! Keep it coming and post your comments!Meet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing advisor for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked and E-Motive, from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Goodpods: https://bit.ly/TRRSgoodpodsFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCasey

We've been on quite a wild ride this season with topics ranging from the metaverse, to retail media networks, to the future of ecommerce and DTC, plus our Retail Transformers, and including special interviews and recaps of three major industry events – Grocery Shop, NRF, and Shop Talk! But now we've reached The Razor's Edge, our Season 2 finale, with special guest host Paul do Forno, Managing Director of the Commerce Practice at Deloitte Digital, turning the tables on our dynamic duo to walk through the season calling out all the highlights!In this episode, Paul turns our regular hosts, Ricardo and Casey, into the show's guests and starts with a check-in on how their Top 10 Predictions for 2023 are holding up so far this year. Then he looks back through the season and asks our hosts what some of their favorites were in each of our min-series and special episodes. What were your favorites? Who was your favorite Retail Transformer? Find out how you match up to our hosts' choices! And of course, Paul can't resist but ask for hints on what's to come in Season 3!We're now standing at number 19 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts! With your help, we'll move our way up the Top 20! https://blog.feedspot.com/retail_podcasts/Meet your regular hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing advisor for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor ShowFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCaseyTRANSCRIPTS2E13 The Razor's Edge - S2 Finale[00:00:00] Season 2 Finale[00:00:20] Paul do Forno: Hello, Retail Razor listeners, and welcome to Season Two Grand Finale. As you might have noticed, I am not your usual host. I'm Paul do Forno. I'm part of the leadership team at Commerce Practice at Deloitte Digital. We're one of the largest commerce consulting companies in the world, and we help everything from strategy to design to implementing platforms.[00:00:42] But today I am your guest hosts and I'm turning the tables on the Dynamic Duo interviewing them. So let's bring in these weeks guests, Ricardo and Casey. Casey, Ricardo, thank you so much for having me as your guest host for season two finale.[00:00:59] Ricardo Belmar: Hey [00:01:00] Paul, it is awesome having you here with us.[00:01:01] Casey Golden: I mean, how lucky are we to have you on the actual podcast? it's so nice to have you over here. Thanks for doing this.[00:01:10] Paul do Forno: Well, how does it feel being on the other side? Do you feel a little pressure now? I you don't know what I'm gonna ask.[00:01:16] Casey Golden: It's always a bit awkward to be your own guest, but I'm excited to answer some questions since I am usually on the side of asking questions.[00:01:25] Paul do Forno: Okay. [00:01:26] Ricardo Belmar: feeling the same way it is a little odd being, not being the one asking the questions on your own podcast. but this is gonna be fun. So I'm glad you're joining us. I'm thrilled we're turning things around and I can't wait to see how you're gonna try to trip us up here in the finale.[00:01:39] Paul do Forno: All right. All right. Well, I can't wait to dive in. So here we go. First I wanna check in with both of you. You had top 10 list of predictions this year, and I know we're not all the way through the year, but we wanna check in to see where you're at and which ones you feel that are totally on track, or which ones are totally off track.[00:02:00] So Ricardo.[00:02:01] Ricardo Belmar: this could get interesting. Good thing there's no audience to throw things at us.[00:02:05] Paul do Forno: You ready for the questions, Casey?[00:02:08] Casey Golden: Yeah, and Ricardo, I'm a good catch, but I love q and a, so I do miss having a live audience. I'm feeling pretty good, but Ricardo and I come from two different perspectives. That's why I think we're a little bit more fun to listen to. We do not agree on everything.[00:02:24] Paul do Forno: All right. All right. That's good. That's why we're here. All right. For the second part, I'm also gonna ask you about your favorite parts of the season and a few surprise questions along the way and follow up. I'm gonna test some of the things that you come back with. [00:02:39] Checking in on those 2023 predictions[00:02:39] Paul do Forno: okay, let's jump in. First question, Ricardo. Let's start with you. You each gave five prediction this year and so , which you think maybe are the long shot and out, out of those long shots, which one do you think will really come true by the end of the year and why?[00:02:59] Ricardo Belmar: [00:03:00] Oh, you really went for that one, didn't you? I like 'em all though.[00:03:03] Paul do Forno: Wow. Just pick one. Let's focus on one for today.[00:03:06] Ricardo Belmar: All right. I guess I'll pick one. , if I have to pick one, I guess I would have to pick the one I gave on the anywhere commerce versus immersive commerce.[00:03:15] Paul do Forno: Okay. Let's hear some more about it.[00:03:17] Ricardo Belmar: Well, I, feel like that's the one that's maybe the most far out there of the predictions I did in that it's not just about retailers being the one to seriously adopt immersive tech, like AR and VR. And embracing other new technologies to get commerce in the right context in new locations. Like we talked about integrating it in your car, being in a stadium at a game or something like that.[00:03:41] But it's not just about the retailers integrating the tech. It also requires consumers to be willing to adopt these at the same time. So there's a little bit of an element of the stars aligning on this one to make it come true and work out. So I think maybe that's my long shot. I'm still sticking with it though.[00:03:58] Paul do Forno: Okay, it's gonna take a [00:04:00] little bit longer. Ca. Casey, what do you think?[00:04:02] Casey Golden: I'm completely opposite, I believe a hundred percent and anywhere commerce and contextual commerce that every single consumer touchpoint is gonna turn into a point of sale, but it is gonna be a little bit more of a long shot as far as it's gonna take longer, but I believe that it is a hundred percent there.[00:04:22] This punch in immersive has massive demand and I think it's moved a lot of builders into creating better foundational structures so that we can get interesting experiences and more virtual experiences that I think is gonna fuel that. But we really need better checkout and I think everybody in that space that's very forward and immersive shopping and this, these metaverse plays and virtual experiences, they're learning supply chain right now. And so once I think this kind of bridges, [00:05:00] there's gonna be some beautiful magic.[00:05:01] Paul do Forno: So I noticed you guys didn't say the word as part of all that. You didn't say the word omnichannel. Is [00:05:07] Casey Golden: It doesn't exist. It never has.[00:05:10] Paul do Forno: What's that?[00:05:11] Casey Golden: It doesn't exist. It never has.[00:05:13] Paul do Forno: Ah, okay.[00:05:14] Ricardo Belmar: all just commerce. I'm gonna keep saying it's just commerce. We don't need to label it omnichannel or anything because I think all that ever, I dunno. It feels like all we ended up accomplishing was confusion with that.[00:05:25] Paul do Forno: All right. No good perspectives. It I think this is the one it'll be interesting, it may take longer to get the full view, but then I think once we get closer to that, the goalposts will change again. So it will be interesting. Alright. Casey, same question to you. What's your biggest long shot and why?[00:05:46] Casey Golden: So my biggest long shot is, B N P L. I just don't feel that it's good for consumers and there will be more consumer protection initiatives around the entire entity. It's [00:06:00] bulking customers up with debt does not help your customer experience and brand relationship when that payment that might be coming at you every single month is coming because it's a branded product, it, I think it does negatively infect the brand.[00:06:15] But I understand the value of it opening up cash flow for like younger demographics and just for people in general. It does open up cash flow to buy things that you want or need but I'm very conflicted on the two sides of it. However, Apple Pay Later has now launched so that kind of throws a wrench in my biggest long shot. So, Now that Apple users can split their purchases into four interest free payments over six months without a fee, I think it might be a long shot that Affirm, After Pay, Klarna, and PayPal make it.[00:06:50] Paul do Forno: So what? What do you think Ricardo?[00:06:54] Ricardo Belmar: Yeah I don't know. I think, When we recorded that one and Casey went through that prediction I think the thought was, is [00:07:00] it gonna be a little bit of a blow up or explosion in terms of consumer protections, but now maybe it's gonna blow up in a different direction with Apple launching Apple Pay Later.[00:07:10] May, maybe it's more now a matter of, are the other company, like you just said in Casey are these all these other companies gonna survive doing that now that they're gonna have to compete directly with Apple on their platform[00:07:20] Casey Golden: I mean, Apple's done. Now we just need a Google one and[00:07:23] Ricardo Belmar: yeah, if Google comes out with a pay later now, then it's really gonna be done.[00:07:27] Paul do Forno: I guess, I guess I might be here in being a little bit of the counter to this. So actually the stats came out and the numbers on B N P L last year, I don't have it right in front of me, but it was multiple billions of dollars. It was the fastest growing payment channel. And so it's not a long, it's here.[00:07:47] But I think your point, Casey's a nuanced one where the effect on the brand and how it's used, that's something that I think, needs to be figured out that's [00:08:00] the concern long term, right? Like I think that buy now pay later is here for a long time. In fact, I actually first saw this and it was weird.[00:08:10] I went to Brazil for the first time in 2011, and everywhere you went, buy now, pay later was, that was just the standard way that they paid because that's the demographics that were there and that's the way they paid. And so I, especially given, some of the economic trends and how people are buying, I think this is a long-term stay.[00:08:33] The question is gonna be who and then how best to use it within the brand. That ju just my two, my 2 cents there. All right. Next question. Now that we got these long shots outta the way, Ricardo, which one for you are you most sure of and why?[00:08:53] Ricardo Belmar: Ah, okay. This, I think this one's a little easier for me to pick, cuz honestly, all you have to do is look at any of the news outlets [00:09:00] that are out there today covering tech and covering retail and just everywhere. I mean it, it's an obvious one for me. It's a prediction on generative ai. So things like, whether it's chat, g p t, dall-e two g p t four, there's the Microsoft co-pilot announcement.[00:09:13] All these things coming out. I think it was the last prediction we had in, in our list. We saved the best for last maybe, but I think this is this is one is all as close to an automatic win. I think as we're gonna get in one of these predictions, just given where it's trending is pretty much every retailer I talk to just about every account manager and field rep I talk to at Microsoft is saying the same thing, every customer is looking at this and asking, how do I use this?[00:09:36] Everybody's got a long list of use cases they wanna apply it to. They wanna understand. How to build with it, how to apply it. When we had our top retail influencers calls with Rethink Retail, it was two months in a row it was a topic that everybody wanted to talk about.[00:09:51] Everyone had something to say about it. Everyone's got an opinion about it. And they're just, I don't know, so many use cases. I mean, one of my favorite ones seeing [00:10:00] CarMax doing , where they're using the AI tools to help a customer doing research on their site to automatically summarize all the reviews on cars.[00:10:08] So instead of having to read thousands and thousands of reviews, you just ask a few questions and it gives you a summary with everything you need to know. So just coolest. And that's such a simple, if I can explain it in two sentences, you can ask the two sentences and get a summary.[00:10:21] Can't get much better than that.[00:10:23] Paul do Forno: That, that seems the most obvious one, but I, just to put you on the spot, I know you, you talked about an interesting one and, but let's talk specifically about commerce. What component of commerce do you think this would apply most? Like what area?[00:10:40] Ricardo Belmar: I think we're gonna see it apply in, in, in stages. I think initially anything related to discovery and product discovery, new ways of searching. So search will move I think from trying to think of what keyword do I use? We don't wanna search for a product ,now I can really be super descriptive.[00:10:56] I can talk about what my intent is when I wanna search for something. [00:11:00] Like just, I'm just thinking examples. Like if I'm searching for new, for apparel products instead of having to use keywords like it's, I'm searching for, jeans right, or shirts or whatever it's gonna be. I can describe how I'm gonna wear it and where I'm gonna wear it, and now as part of that search process and these tools are gonna give me different responses based on that.[00:11:18] So I think being able to apply intent and more, almost a point more emotional feeling of how I'm gonna use this product in that search. I think that's gonna be the, probably the first area where it's gonna have a big impact on commerce.[00:11:31] Casey Golden: And that's exactly what I don't agree on anything. AI is not gonna help you get dressed in the morning. I promise.[00:11:42] Ricardo Belmar: Yeah.[00:11:44] Casey Golden: But no, I think that, Listen, I think when we're buying clothing it's emotional and I don't think we can have a non-emotional entity help us make these emotional decisions. But when it comes to function, a hundred percent, I [00:12:00] think affecting mass commerce and I don't get excited about buying another cell phone charger.[00:12:07] I need to buy some recording information like pieces. So I look like Ricardo and I have a mic and all these things. Yes, that I definitely see, like there's these ways that AI is gonna definitely impact search. I think it could for a period of time dis disrupt. Why? The only way we see things is if there's ad money behind it.[00:12:29] And I think we can get a lot better information and products teed up to us based off of function. But. Leave it to me to make sure you have the right clothes, Ricardo. Um, I think the immediate[00:12:43] Ricardo Belmar: do better than the AI[00:12:45] Casey Golden: well, yeah, we'll do much better, but I think the number one thing I'm seeing right now is managing products and uploading products into e-comm is painful and often a very manual process.[00:12:58] And so product [00:13:00] descriptions right outta the box, being able to create clear product descriptions that are interesting, compelling, and again, going back to your point, Ricardo, that will impact search. But coming up with the tags different categorizes categories for everything on there in e-comm I think will be good.[00:13:19] Uploading products, changing image sizes, being able to do some of these things more automated and painful processes I think is an immediate lift. [00:13:31] Paul do Forno: Yeah, make makes sense. That makes sense and I think there will be more stuff that we haven't even thought of and adjacent to it. It's something that's gonna fit the whole stack of everything. So just to take another example of helping the coders, right? There's all these tools to help on the coding side.[00:13:49] So the turnaround time on some of the coding and looking at coding is, it is gonna be helped. So if you start looking at your whole, and [00:14:00] you mentioned supply chain earlier, right? If you start looking at everything, if everything gets improved, 5 10% that's where that whole effect comes in.[00:14:08] So beyond just the experience part, I think it's gonna affect the whole stack.[00:14:15] Casey Golden: yeah, Canva had an update last this week. That was probably the best product update release I've ever seen. And there is generative art, there is redesigning your slides with ai. You have chat sheet bts in there. All of these solutions and all of these pieces just kind of came in, wrapped up like a present.[00:14:39] And I have to say, they've like 10 Xed my speed to create. And it did a phenomenal job. And, there's designers that are using it to create, they'll design one product and then they'll use the generative AI to create 10 more styles. And that's where I'm like, okay, now I'm getting a little bit [00:15:00] conflicted again between, I believe designers should be talented human beings that get to achieve their dreams versus being replaced.[00:15:10] So I think we'll see what kind of happens here. As of today, Italy's ban, g p t Chat, G P t. They'll come around. Everybody always does, but I think that that's kind of interesting. They feel that there are unlawfully processing people's data and privacy issues. So[00:15:27] Ricardo Belmar: Hmm.[00:15:28] Paul do Forno: Interesting. Yeah. So how long before we all become prompt engineers? Right. I've already seen those. I've already seen people start to publish like, Hey, I'm a prompt engineer. I'm an expert, so there you go. New roles popping up all the time[00:15:46] Ricardo Belmar: Yep, new roles.[00:15:47] Paul do Forno: All right. Casey, what about you? What's your sure thing prediction.[00:15:52] Casey Golden: sure thing is the explosion of CDPs. So customer data platforms, there is really [00:16:00] no excuse anymore for a customer to have of a bad experience with your brand. Not being able to produce like basic functional care to shoppers. Is unacceptable. And the main reason that we still have this is because a lot of the customer experience and customer support is fragmented and none of that data is really available to anybody that needs it.[00:16:26] It's available to everybody who doesn't need it in a lot of the time. Like when the customer is with you and you need it, they don't have access. And so I think that having CDPs essentially come in and start pulling all of this data together so that everybody has one point system, whether or not it's checking on an order, which hopefully , AI's gonna take care of.[00:16:48] You don't need to do that anymore. But we're gonna have different database systems to be able to pull all this customer information together and really be able to craft more around the consumer. [00:17:00] And I think that this is just gonna cause more of an extinction of traditional CRMs over maybe the next five years.[00:17:07] The way we think of a CRM, the way we, the box we put it in, I think it's, not gonna be there anymore. And so, the CDP is becoming mission critical for a company I believe this year needs to enter and see essentially how it's gonna be deployed over the next, like 18 to 24 months. But I don't see a company being able to operate in 2024 without a C D P.[00:17:37] Paul do Forno: Well, that's a great commercial for my C D P group, but, uh, but let, let me challenge you on that, of the one that you want this to happen earlier, knowing, especially some of the big enterprise brands that we work with, some of the challenges that they have of just tying all the [00:18:00] different systems. It's one thing if it, if you're dealing with a direct to consumer, one brand, smaller when you get into acquisitions and a holding company that owns all these different retailers, bringing 'em together, CDP is not easy and trying to get it.[00:18:15] Or they might have a version, kind of a C D P here, kind of c d p there. How do you coordinate it all together and so, I a hundred percent agree on this might, you might have jumped a question like, this is what you want to have as to, cuz this is harder. This ends up being a lot harder in my experience to get adoption earlier just because of all of the change management, all the different things that are out there.[00:18:44] But I a hundred percent agree they people need to go to this.[00:18:47] Casey Golden: Well, I think you're right. I mean, it can be, it can be a lot more complicated. It's not in a lot of other companies best interest to want to integrate with your C D P, [00:19:00] and so I think that, there's gonna be a lot of change management there, but the way I see it is consumers are going to gain more and more and more.[00:19:11] Protection over their rights to their data. And if your GDPR compliant, like they already have more rights than we can service today. And so this is going to, it's going to be mandatory whether or not it's executed well or at a hundred percent. I just don't think that we can really go into next year without making sure that you're operating in compliance because compliance is gonna be, is already moving faster than the software companies.[00:19:45] Paul do Forno: What do you think Ricardo?[00:19:48] Ricardo Belmar: Yeah, I mean I definitely agree in principle and the need, right? And the want. I'm thinking about your point and Paul about how it's not easy necessarily, right? Especially the larger the organization, the more potential [00:20:00] disconnected systems there are that need to be connected to create that c d P.[00:20:04] I think it's doable. I work with some partners that are in this space as well. And I think they're doing a good job at something where, again it's where you wanna plug in the AI models into it to help with some of that.[00:20:13] So I think it's a doable thing, it may be one of those where when we're looking at it at the end of the year maybe it's not complete for some of the largest organizations and it's still in progress. But I think the, I think maybe Casey's point is, it as everyone moves to this that want and need is going to cause some action, right.[00:20:30] And people are gonna start doing things about it and moving in that direction. So even if they don't have it fully deployed and ready I, I think it, it's a valid point. And I, think from a prediction point of view, yeah. It means people are gonna be trying to leverage a C D P as much as they can by the end of the year.[00:20:47] Casey Golden: Yeah, I mean, I think really they're gonna make the purchase. I think last year, 640 billion was spent on customer experience software. They all need a c D P to power. Everything is [00:21:00] gonna need the c d P to power customer experiences. But we kind of have to start with where our core is. And so I think if I had to deploy monies or say, what's a sure thing, you're gonna need one and you, the sooner the better.[00:21:18] Paul do Forno: Awesome, Casey. Thank you for that. You just, I just, you just recorded my commercial for me that it's gonna be my pre roll intro to our CDP presentations, but let's move on. All right. I got one for you, for your other four predictions. Which ones do you think you most want to actually come to life?[00:21:39] Right? And you wanna see go big. So Casey, let's start with you.[00:21:44] Casey Golden: I want loyalty programs to mean something again. I think that there's a lot of emphasis on loyalty programs right now, and I've seen a lot of companies scaling back rewards at the same time and taking away common [00:22:00] perks. And so I'd really like to just see this loyalty program just facilitate into something that's actually going to build loyalty, not a marketing campaign. [00:22:14] I think that this is the moment where it could really be a differentiator in the brand, the customer experience, but if we keep diluting it or disrupting them, like it's just not, it seems more marketing than it is actually provide any services. And so, I think that this is a place where there's gonna be a lot of movement. And I see, anybody who's scaling back rewards I think that they're gonna have a negative impact onto their business.[00:22:46] And I think loyalty programs are just gonna really start meaning something interesting from access to product first. Access to buy at a discount, or even shop sale first. I think the loyalty programs [00:23:00] could turn into something really meaningful and have some really interesting perks that haven't really been the point.[00:23:07] Maybe not points, you know?[00:23:09] Paul do Forno: So, so Casey, is this part of your, your favorite hotel chain? Making sure you get that nice omelet and premium breakfast [00:23:17] Casey Golden: All right [00:23:18] Paul do Forno: of the old bagel.[00:23:19] Casey Golden: yeah. So like I get, you know, they, they put a little goldfish in my room and they make sure that Mr. Darcy's there. I don't expect the rest of the retail industry to be able to compare to the way that I might be treated at a hotel, or you might be treated at a hotel. But I do feel that there's an opportunity, if that's the top, why is the bottom like 10% off your next coffee after you buy a hundred? , what does it take to get a reward, like 50,000 points [00:24:00] for a dollar off your next order? , come on, let's do something. And I think that this is the moment where everybody's been talking about loyalty, whether or not they're adding more, taking it away. And there's a lot of loyalty programs out there, and I think that we're gonna get a, it's gonna turn into an actual program, not just about, pricing.[00:24:25] It's not just about discounts. I think it can be a lot more, and I think even mass merchants are gonna find something more than a discount.[00:24:32] Paul do Forno: Okay, Ricardo.[00:24:34] Ricardo Belmar: Ooh. So for me I would have to say it's that prediction had about automation in, in stores for frontline workers. Over the years, what I think there's always a lot of predictions around what's gonna change for store teams , years back or sort of really only talked about that in the context of better training for employees.[00:24:52] But I think now in, in recent years since the pandemic we're, we have a different perspective on what those store teams are doing and, and how they [00:25:00] work. And now that with, with labor shortages and things for retailers, I think there's more of a view of you have to actually make this environment better.[00:25:07] You've gotta provide the right tools that aren't intended to necessarily replace people in the store, but it's intended to make them. Make their jobs more efficient, more effective, more productive, hopefully getting rid of a lot of the annoying tasks that we force onto store teams to, that they have to take care of, but they keep them away from customers.[00:25:27] So I, I think we'll finally start to see some meaningful things done here with real deployments of technologies that , are having an impact. And I think with an end goal of trying to really make that environment so it's not just a job, but it's more about creating a career path where you might even, finally start looking at those em employee roles as not all being equal in that, some folks on your store team may have different skills and you need to actually take advantage of that in the sense that, , give them things they can do that are built on, [00:26:00] on those skills so that some of those store associates might have a different role than others.[00:26:04] And that's okay. That's a good thing because that helps create those career paths. So I think that's gonna be the one that I really wanna see go big.[00:26:13] Casey Golden: Thank you for amplifying the real retail heroes, Ricardo. I mean, Paul, if I bring this up, it's a sales pitch, so I don't talk about frontline workers very much on here, but I just, if you're moving forward, I think we just need to, to bring our people with us.[00:26:34] Paul do Forno: Yeah. And, it's a fascinating area in fact, I noticed at NRF, if you walk the floor, some of the biggest booths were actually targeted towards the frontline industry. I was actually surprised right at the front door. So some friends of mine, actually, startups that are now massive, and I, I know we're working with some fascinating, very large grocery retailers that to [00:27:00]automate, when they get into work, how can they prioritize their tasks, and also really interestingly, things change so much. Some, you know, there's a storm coming in h how do you rally the troops very quickly and things like that. So I, I think we're just at, at a tipping point of finding ways to really drive and empower the, frontline worker. So ,exciting.[00:27:23] I agree with that one. That will be really good.[00:27:26] Ricardo Belmar: Yeah. Yeah, absolutely.[00:27:27] Looking back across the whole season[00:27:27] Paul do Forno: Okay, now let's step back and look at the season as a whole. You had two mini series, I'll call them. Both were based on live recordings, one at Grocery Shop and one at N R F. Now, usually we're doing, you're recording kind of like this virtually, so, talk about how it was to be live and, , talking live with, the people right in front of you.[00:27:50] Ricardo Belmar: Yeah, I mean, I guess I'll, I'll jump in on this one. Cause unfortunately Casey wasn't able to to join me on, on, on those. But you know, it was, um, [00:28:00] I know we, we[00:28:01] Casey Golden: I'm gonna be at grocery shop. I'm like literally at the store grocery shopping. I've never been to that show.[00:28:08] Ricardo Belmar: I know, I know. But you're right, it is di it is different though because you, you get a little it feels a little more authentic. Maybe you get a little bit more dynamic reactions when you're seeing someone face-to-face and in person versus just seeing them in a little video square on the screen.[00:28:22] So, so there is that. I think that creates a different excitement level from, from guests on the show when you're live versus remote. And I think that really comes out right in both, in both series, the grocery shop one and the NRF ones.[00:28:33] Paul do Forno: Cool. All right. All right. I'd have to ask you about your special guest host and crossover companion at nrf. That that, that was kind of interesting.[00:28:41] Ricardo Belmar: Yeah. Yeah. So, special shout out to Jeff Roster, host of This Week In Innovation podcast. We did a, crossover there. He's been with us as one of our esteemed Retail Avengers from them the first season where we like to refer to him as the analyst. So Jeff and I decided to team up a little bit at N R F and see what can we do[00:29:00] to do this in person.[00:29:01] And it was interesting experience because, it's a little different than when I did a grocery shop, you know, grocery shop, shop talk. They're, they're good at providing you an entire facility with recording equipment in a dedicated room that you can use. N R F is a little more complicated and that, that we didn't technically qualify to, to use their facilities for that.[00:29:20] So we kind of had to figure it out for ourselves and, and, and understand, okay, what, what do we need to, what equipment do we need? And, and then of course the biggest challenge is figuring out, well, where are we gonna do this? And we were lucky. We had our friends and fans of the show at Avanade allowed us to use their lounge space as our mobile recording studio.[00:29:36] For both Jeff and I think that was a new experience. We learned a lot from that and, and hopefully upped our podcast game to do more of these live in-person recordings that way.[00:29:45] Paul do Forno: Gotcha. So question. am I an honorary Avenger since I was there in the clubhouse? In the Clubhouse case?[00:29:52] Ricardo Belmar: That's right. That's right. Yep.[00:29:53] Paul do Forno: the clubhouse,[00:29:55] Ricardo Belmar: That's right. Right. That, that, that's why you get invited to guest, host, come on.[00:29:58] Paul do Forno: Woo. [00:30:00] Alright, so question for you, Casey. What interview stood out to you? The most, both at Grocery Shop and nrf.[00:30:08] Casey Golden: So, both of which I missed. So the, the episode with Ron and Vicki, it really stood out at N R F that it is, it is absolutely something magical when we're together in, in real life. And I think that those, there's nothing that can compare to everybody being, having that energy and bringing it all to the same table and having these great conversations.[00:30:35] So I mean, it was something where I didn't tune out. I was listening to it and I think that it just brings like a very different dynamic to podcasts. But I mean, it goes to show we have really talented people in this space that are so passionate about retail. And so the Ron and Vicki episode just, you know, moved right up to my top as the most memorable.[00:31:00][00:31:01] Ricardo Belmar: Yeah. I, I, I have to say on, on that one too, I mean, o one of the things that worked so great with that, I mean, we, we didn't plan anything in advance for, for that one. We were all, all four of us were at the Retail ROI Super Saturday event that we were, we were hosting at the Microsoft office.[00:31:16] And right at the end of the day when everything was wrapping up, we said, why don't we sit down and just record a quick 15 minute conversation, just on some thoughts about what we, what we experienced in the day, kinda what we were hoping to see at nrf. And then of course, we got so into it, it turned into 50 minutes, not 15 ... so we went a little bit longer.[00:31:32] Paul do Forno: Wow. That's great. So what, what did you think Casey, about that.[00:31:38] Casey Golden: So like, I mean, Ron Thurston, I'm like a super fan. We'll just say that I am a super fan and Vicki Cantrell is, is phenomenal. So, I mean, I wish I, I wish I could have been there. It was just really special and Gabriella, what was it? Gabriella Bach from Rethink Retail. She was filming the video [00:32:00] for [00:32:00] Ricardo Belmar: Yeah. Yeah. She recorded the video for us. [00:32:02] Casey Golden: walking around in that tiny room with her video way longer than she was supposed to.[00:32:08] Ricardo Belmar: Yeah, she, she was really re a real good I I don't even know what to say you, cause we talked, she heard us talking about wanting to do it and said, Hey, do you guys want me to record the video for that, that you can use? I don't, I don't mind doing it. So, yeah. We're only gonna be 15 minutes or so.[00:32:20] Oh, sure. No problem. And she's sitting there holding all the video equipment and this, and you can see in the video, this was such a tiny conference room that we ended up picking and she's trying to kind of move around all of us to get the right angles in this. She had to change batteries midway through it and then ran outta battery power cause we went so long.[00:32:38] So that was, that was definitely something.[00:32:39] Paul do Forno: Cool. Alright. So you definitely have to keep doing more of those in the future.[00:32:45] Ricardo Belmar: Oh, oh, for sure. So, so stay tuned. We, we, we have one of very much like that coming from Shop Talk that we just did.[00:32:51] All those Retail Transformers were more than meets the eye![00:32:51] Paul do Forno: Awesome. All right, now let's talk about one of your fun series within a series, so to speak, [00:33:00] the retail transformer series. You started the series in series one, but it really took off with this season with four special retail transformation episodes. But honestly, you could have called it both grocery shop and NRF series the same, couldn't you?[00:33:15] Casey Golden: Yes, true. I mean, we're all essentially Transformers. That's why we brought them on the show.[00:33:23] Paul do Forno: I, I think Casey was just about to go. Transformers.[00:33:30] Ricardo Belmar: Yep. Yep. Stealing my line there.[00:33:32] Casey Golden: I'm like[00:33:33] Paul do Forno: That's what we were [00:33:34] Casey Golden: playing my composure.[00:33:37] Paul do Forno: Oh, I'm sorry. I'm sorry. That we're, we're supposed to have yeah, we're professional here. All right. Okay. Back, back to the story here. So which one stood out the most for you, Casey?[00:33:50] Casey Golden: So, my favorite Retail Transformer during that this series was Brian Dove with Commerce Hub. We could have, [00:34:00] that podcast could have gone on for hours. Literally I would've been fine if Ricardo stopped record, and I just continued talking to Brian for the rest of the day. His approach is really compelling.[00:34:15] He's solving. Solving supply chain is probably one of the ugliest and most complex sites of the business. And making changes in supply chain are like, they're, they're like complete, they're not even a heart transplant. It's a complete nervous system transplant. And, just think that our supplies, chains need the most transformation and it's just hard, ugly work.[00:34:41] You don't get a lot of rainbows and sunshines and like glitter doing things in supply chain. It's waking up in the morning, day in, day out, doing the stuff that nobody else wants to do. And I think he came out with a very his approach is incredible and I think that we're [00:35:00] just gonna see more drop shipping directly from manufacturers than managing their own distribution and, and selling inventory in and third party logistics warehouses.[00:35:11] This. Piece of supply chain that is part of Commerce Hub. They're only like a fraction of what could be. But I think for, for what he's done and what they're doing now and where they're going, he is my top re Retail Transformer that stood out during that series.[00:35:34] Paul do Forno: Wow. I, I can't have my guys listening to this podcast because now before you're talking up the c d p guys, now my supply chain guys is, see, we're we're more important than everybody else.[00:35:46] Casey Golden: Wants to work with me. Paul,[00:35:47] Paul do Forno: I know. Geez. I, I dunno how, what, what about us? Come on. No. Yeah. Hundred percent.[00:35:56] Casey Golden: there's so many angels in this space that I [00:36:00] just feel like a lot of, a lot of it, the attention goes to the marketers. In general, and I just feel like marketing is just not retail. It takes so much to make that product[00:36:17] Paul do Forno: And honestly in the last couple years, right? I think people got, oh, all we have to do is just drop ship stuff and things just show up and[00:36:25] it, you know,[00:36:26] Ricardo Belmar: Right. Yeah. It's magic,[00:36:28] Paul do Forno: and nobody has to make profit off of it. Now, the real world, oh damn, we've got a sources. And to scale it, you actually have to do it profitably, right?[00:36:38] And so now this, we had a little bubble of this magic, every, all this funding and these tools that made, it, enabled all of this to look like it didn't, it was super easy and anybody could do it, but now the real vendors are coming out. And, and so you really have to focus on back to the basics, right? [00:37:00] And, and how to tie all these together.[00:37:02] Casey Golden: I agree.[00:37:03] Paul do Forno: So, Ricardo, how about you?[00:37:05] Ricardo Belmar: So continuing on on that theme you just brought up there, Paul. So, so my, one of my favorites is the, the retail transformer we did with Polly Wong. Cuz she reinforced something that both Casey and I, I think absolutely loved when she said it. I, I think we almost had to stop recording to regain some composure from, from the comment that she just so casually dropped about how you can't have a profitable, business when you're only focused on acquisition as a fact.[00:37:30] And she just rolled that phrase out so matter of factly, like it was just the most fundamental thing that everybody had been lost on. That one to me to kind of set the tone for the whole rest of the recording on that one. Cause that was pretty early on. I think that was just gold. When she brought that up and, you know, we, we had been wanting to do some direct to consumer focus episodes, so Polly gave us a chance to talk about how is D T C really moving forward and bringing it back to this idea of profitability.[00:37:58] How do you shift from customer acquisition [00:38:00] focus to actually building customer loyalty, maintaining that community of customers. And, she, I just love how she gave us , this picture of, all these different ways and methods that those brands are now marketing to consumers that, that kind of brought things back.[00:38:14] Like when she mentioned, print catalogs where a as if they're the brand new thing that DTC brands were doing and being successful at it. I think that was, that was just something I don't think anybody who was listening expected to hear that. And that, that, I just love that one.[00:38:28] Casey Golden: I agree. I think everything that was old is new again. It is that, it is this moment of back to the basics. I think Facebook essentially broke our foundation for digital. It created this false foundation for digital, let's say that. And so now that companies are really pulling back into, I don't want to rely on Facebook ads, and now I'm not even getting that eight x or 12 x or 30 x, I'm like, [00:39:00] lucky if I can get a two x return right now. Because of all of the different changes, I think we're going back to just building better with the newer technologies. And a lot of this is foundational, it's just a new foundation for digital.[00:39:16] That's just, I think we too many people over overbuilt on relying on a, the Facebook platform and ads.[00:39:26] Paul do Forno: Hey, I think omnichannel is back.[00:39:30] Casey Golden: Say that word, unified commerce. If you need to use a word unified,[00:39:34] Ricardo Belmar: you go. There you go. Unified commerce.[00:39:37] Paul do Forno: That's probably, that should be another, that should be another podcast. The, the Battle. Battle of Semantics.[00:39:44] Casey Golden: Yeah,[00:39:44] Ricardo Belmar: Oh, there we, there we go. [00:39:46] Casey Golden: no consum. What is it? I just saw it. Composable commerce.[00:39:51] Ricardo Belmar: right. Yeah.[00:39:53] Paul do Forno: The, the battle of the, the terms. All right.[00:39:56] Ricardo Belmar: there.[00:39:56] Paul do Forno: All right. So[00:39:57] Casey Golden: it's a dictionary.[00:39:58] Love those "Special" episodes...[00:39:58] Paul do Forno: now that wasn't the [00:40:00] only topical series you had. You also had a special episode. We already talked about one, your predictions episode, but you also had an interesting one with Andy Laudato from NRF beginners and of course the holiday special guests from Square and others.[00:40:15] How did you come about with those.[00:40:18] Casey Golden: Well, I mean, speaking of the holiday season, we knew we wanted to make a holiday themed episode, but you know, every retail podcast seems to do this and focuses on predicting retail sales, right? And so we wanted to do something different. We brought together Bridget John's founder of to and from, to share her perspective on what customers were actually shopping for gifts.[00:40:44] And what inspired them. And then we added Roshaun from Square to share their recent survey report on what retailers were doing to gear up for the holiday. So we really felt like our holiday episode delivered perspectives on both [00:41:00] sides of the equation from the retailer and the consumer.[00:41:03] Instead of focusing on the number, we really wanted to focus on actually what's happening in this shopping experience and this thought process coming into holiday and how retailers could use that information to make their season more successful and hit those numbers that everybody's projecting. And I found it very much more insightful, really learning from the sides of Roshan, from Square and Bridget from To and From.[00:41:32] Ricardo Belmar: Yeah, that's what we really call cutting through the clutter.[00:41:36] Paul do Forno: Interesting. Okay. All right. What about the NRF for Beginner's episode?[00:41:42] Ricardo Belmar: So, so that one, we wanted to do something special leading up to N R F. Obviously, we gotta call it our industry's biggest moment of the year, right? It's the biggest show. So we knew we had to do something as a retail podcast, but lucky enough for us, Andy reached out to me and said, Hey, I got a great idea for a podcast episode.[00:41:57] Let's talk about what. Beginners to NRF [00:42:00] need to know by and, and le leveraging the experience of those of us who've been there for so many years and years. So we thought, oh, this is a brilliant idea. Yeah, no, nobody's ever talking about that. Everyone always talks about N R F on the assumption that everyone knows what it is and knows what they're doing when they get there.[00:42:14] But the fact is every year, right, they're always beginners that have, have never been to N R F before. So let, let's focus on that. So, off we went. Andy came on. We, we highlighted, you know, how does a newbie to the show tackle it? What are the, the, the, the secret things you, you need to know that nobody really ever shares or tells you that you wished you knew by the time you got to the end of the show.[00:42:34] And everybody got to really benefit from all of Andy's multitude of, of years of NRF wisdom.[00:42:39] Paul do Forno: Yeah. So what, what'd you think Casey?[00:42:41] Casey Golden: Yeah, I mean, I, I, I am still an NRF newbie, I feel, even though I've been there most of my career. Cause there's, based off of how you go there and what contexts are you a vendor? Are you on the buying side? That changes throughout our career. [00:43:00] So you may have been a buyer for 10 years, but then you're going to n r F as a vendor for the first time.[00:43:07] And the tables turn, the experience is different. And yet, I think we're kind of all newbies because I'm going as a vendor. But then each year you are changing what that means, you know, like, Not everybody has the Microsoft booth or like the Salesforce booth. And so, for everybody else, I think that it is pretty interesting on aligning expectations and like strategy for some of these companies that are coming in on the vendor side for the first time to maximize and, and even just new people coming in to go shopping.[00:43:46] You know, it's a big floor.[00:43:48] Paul do Forno: Yeah, that, that probably would be pretty different if you were a buyer. I'm sure everybody wanted you to come to their event and take you out for dinner and everything. And then you're on the other side and you're like, oh crap, [00:44:00] I've got, [00:44:00] Casey Golden: Anybody. [00:44:01] Paul do Forno: get some attention. The hunted from the hunted, right? Like[00:44:06] Ricardo Belmar: Yeah.[00:44:07] Paul do Forno: it's a little bit different.[00:44:09] Okay. Alright. Gonna bring this home. Now with this one, one of the things I like about what you did this season was the introduction of the idea of new segments within each episode and your first one is what you guys call Retail Razor Data Blades, which you brought in a specialist for, right?[00:44:31] Ricardo Belmar: Yeah. So, and again, we, we didn't wanna make yet another retail podcast. I mean, there's like, what, over a hundred out there right now, have lost track. So we wanna do something unique that provides a value, not just to the retail tech community that, at the end of the day, right. Both Casey and I are part of right now, but also to retailers who are getting bombarded with information and that you realistically need some guidance on how to sift through all of that, all that data that gets published out there.[00:44:55] And like we're always saying, we want to cut through the clutter of that noise.[00:44:59] Casey Golden: [00:45:00] Yeah. And we worked with our friends over at True Rating and Georgina Nelson, their phenomenal c e o to leverage all the rich data that they've gone through. Their retailer customers from survey questions that they ask at the point of sale to offer our listeners and viewers some insights into what consumers are actually doing.[00:45:21] And not doing with their purchasing habits.[00:45:24] Ricardo Belmar: Yeah, so we introduced this segment. We had it on I think three times this season, and we're, we're definitely gonna bring this one back next season. Big shout out to Georgina was so good at recording this with us when, when she was just days away from her baby's due date. So it was just a amazing that we were able to get that in.[00:45:40] We, we kept joking that we might not get these recordings done in time, but we managed to pull it off. So that was amazing.[00:45:47] Paul do Forno: All [00:45:47] Casey Golden: was prepared to have laptop with her. You know, like when we say she's a phenomenal Georgina, like props to this woman. She's, she's a great leader.[00:45:58] Coming up next season?[00:45:58] Paul do Forno: Wow. That's commitment. [00:46:00] Okay. Now for next year, next season, do you guys have a theme yet?[00:46:07] Casey Golden: Yeah. After season one focused on digital transformation and the impact of transformation on the people in the retail business, this season, our focus was, the evolution of channel operations in the retail business. That's why we started the season with a big one, two punch with the Metaverse and retail media networks.[00:46:32] Ricardo Belmar: and if you think about all the retail transformers we brought in this season, we really kept that focus. We started out with, with Alan Smithson to dive deeper into Metaverse what he was doing, building The Mall in the metaverse to, the episode I mentioned where we had Polly on. Talking about that.[00:46:45] And then, again, the one Casey mentioned with Bryan Dove from Commerce Hub we really drove into the future of e-commerce on that one and marketplaces. So for next season, where are we taking it? We're gonna try to focus a little bit more on some of these themes, a little, little bit sharper, things like anywhere [00:47:00] commerce and immersive commerce.[00:47:01] I think look at how that's happening with this in the middle of this backdrop that I, I think of as a, a back to basics kind of mood in retail.[00:47:10] Paul do Forno: Ah, back to my supply chain guys. All right. Yes, we need them, but, I got all the cool shows and I guess we gotta give them some work. All right, so let's tie in. You know, your predictions there, but what exactly do you mean? Back to basics.[00:47:29] Ricardo Belmar: Well, I, I think we, we really need to sort of acknowledge that retailers are focusing this year on, on how to get better at the business of retailers, retailing. So, past few years through the pandemic, right? What, what, what did retailers end up seeing? There's a lot of rapid growth in some specific areas for many retailers, but because a lot of it happened so fast, and I, I think we have to admit right, faster than most retailers were used to change and, and adopting new things.[00:47:55] So that meant that, they, the focus was just get it out there to deliver those [00:48:00]experiences for, for the consumers, for what consumers wanted at whatever the cost was because it just, it had to be done and it had to be done fast. So now most retailers, I think are figuring out, we did these things, maybe not in the best way we could have done it, so let's optimize it a little bit.[00:48:15] Let's make sure that we take out as much of the cost as we can, but c but, but still be able to do these things. How do we inject some profitability into it? We've got all these crazy new tools like the Generative AI that, mentioned in the predictions. We talked about the automation for, for the store teams.[00:48:31] How do we still inject those things? But let's not do it in the, in the crazy, do it at all costs way that we were forced into the last few years. Let's do it in a more methodical way that we know is gonna maintain some profitability. We're wa we're watching, we don't know what the outcome is gonna be, right?[00:48:48] In terms of shopping trends or consumers gonna keep buying at the pace they've been buying, are they going to slow down because of inflation? Are they gonna go back to saving more versus spending with all this [00:49:00] backdrop, how do we keep these things going? We can't take back any of the new things and capabilities we introduced cause consumers will, will find another brand, right, if we take these things away.[00:49:08] So we have to find ways to keep optimizing and keep doing them, but at least, the way I like to look at it is you can't just cost cut your way to success. You still have to invest in the future. And even though that near term investment is hopefully something that's gonna return you a, a cost reduction in the future, but you have to do it in a smart way.[00:49:26] So I think those are the kinds of things that, we're looking at these trendy things like immersive commerce and everywhere commerce and retailers, still need to do that, but it matters now how you do it more so than it did before.[00:49:39] Casey Golden: Yeah, I'm a hundred percent on this is going to be the time for reality. And we're gonna be spending a lot more time on. The, the reality of, of where our retail is today to build, to be able to adopt some of the new technology at scale. It's just we spend so much [00:50:00] time on marketing and acquisition and we saw that it just cost us too much money and a lot of turn.[00:50:07] And so focusing on retention and stable systems and being able to go ahead and say like, listen, why are there 400 messages a day of a customer looking for their package? Okay, that's not a customer service opportunity. That's an opportunity to fix it. Like this is like adding these things to plug problems and band-aids.[00:50:34] We've got to solve the actual problems. And I think that that's, everything that I've seen right now has been. I have, we have customers. We're gonna focus on keeping them, and we need to go ahead and make sure that we're ready for the next five years of retail. Otherwise, we, I don't know if we'll be here or we're going to lose our market share.[00:50:57] Paul do Forno: And I'll, and I'll just put a exclamation mark [00:51:00] on that. Like all I'm hearing is optimize. How do we optimize, how do we use what we have? We spend a ton of investments over the past couple years. How do we use 'em well, right? Like that's what I keep hearing. That's what, that's what my colleagues are hearing.[00:51:16] So I, I think the more that they can do better, and guess what the P word. You gotta be profitable, right? How do we optimize and be for profit and, and more so than ever, especially with the uncertainty on the economics and that, I think it's just gonna be more important. [00:51:36] Okay. One last thing I want to know.[00:51:39] Any new segments you're introducing? Like the Retail razor Data Blades.[00:51:44] Ricardo Belmar: Yeah, since that's that's been pretty popular. So we are looking at adding more of those. So for example one, we're gonna bring a, a unique perspective to answer the, the hot questions of the day from an academic's viewpoint. I think that's gonna be maybe eye-opening for some folks based on, on what kind of [00:52:00] responses we, we hear there and what kind of discussion we have.[00:52:02] But I think it'll be a unique independent viewpoint people aren't used to hearing necessarily. Then another one we're thinking about doing is a segment that'll focus on retail leadership qualities. There's been some interesting news media reports lately talking about how there seems to be a shortage of, of CEOs in retail and a shortage of, of quality executives.[00:52:22] So we're gonna dig in a little bit, I think in, in a new segment there and bring in some folks to. Give some tips on, you know, what are those leadership roles? What are those skills that those leaderships, what traits do they need to have to really be successful in, in retail that maybe not everyone has developed or, or needs to develop better.[00:52:39] Paul do Forno: I, I think back to what I just said, the P word, we need the CEOs driving the profitability, right?[00:52:46] Ricardo Belmar: Yeah. Yeah.[00:52:47] Casey Golden: Yeah, I think they're gonna come from unexpected places. You know, we've had a lot of executives that have been running the top for 25 years. I think retail in general it's been, [00:53:00] leadership has been plugged. I know a lot of VPs and SVPs that had their jobs for 28 years, they're not going anywhere and they didn't let anybody rise through.[00:53:09] And so there's a lot of talent out there that could probably hop some steps and really make some big changes and some positive profitable changes at these companies. And I'm excited to have those, those sessions cuz there's a lot of untapped talent out in this industry. Nobody's in this industry to get rich, right?[00:53:31] Like we are all here on pure fricking passion. Cause it would be a lot easier working some other industries than it is in this space. We're here with like committed love.[00:53:42] Paul do Forno: Yes. Yes. So all of that's pretty interesting. So any hints for the expert speakers to come?[00:53:50] Casey Golden: We can't give everything away on this episode I'm gonna leave that on on Ricardo if he wants to add any spoilers.[00:53:57] Ricardo Belmar: I think we can afford to make people wait and [00:54:00] see and, and make it a surprise.[00:54:01] Paul do Forno: Well, maybe you guys can give us a preview trailer soon and, you know, a teaser.[00:54:06] Ricardo Belmar: Yeah. Yeah. Be in the lookout for that.[00:54:08] Paul do Forno: All right. Well guys, thank you so much for inviting me on the show to guest host and be an honorary Avenger. It's been a year, Casey and Ricardo since we saw y y you know, the comeback at The Shop Talk last year. And we just got done another Shop Talk. But Ricardo, I didn't see you. I, I, I tried to[00:54:27] Ricardo Belmar: don't know how we missed each other, so, so[00:54:29] Paul do Forno: I know[00:54:29] it was crazy. But thank you. I had a lot of fun and looking forward to next year.[00:54:36] Casey Golden: Thank you so much, Paul. I loved having you on the show and we'll work on that honorary Avenger title.[00:54:42] Ricardo Belmar: That's right. That's right. I mean, this is a great, fantastic experience. We can't wait to have you back on the show again soon.[00:54:47] Paul do Forno: All right, thanks guys.[00:54:49] ​[00:54:49] Show Close[00:54:49] Ricardo Belmar: We'll give a big thanks out to all of our Retail Razor Show fans this season. Casey, I think that means this show[00:55:00] for that matter, this whole season is a wrap now.[00:55:02] Casey Golden: Yeah. If you enjoyed our show this season, please consider giving us a five star rating and review on Apple Podcasts. Remember to smash that subscribe button in your favorite podcast player so you don't miss a minute. And if you'd rather watch us instead of listening, subscribe to our YouTube channel and like, and comment there's a new season out there too.[00:55:23] And of course, if you wanna know more about what we talked about today, including a full transcript of each episode look at the show notes for handy links to more deets. I'm your cohost, Casey Golden.[00:55:34] Ricardo Belmar: And if you'd like to connect with us and share your thoughts on this season, follow us on Twitter at Casey c Golden and Ricardo underscore Belmar, or find us on LinkedIn. Be sure and follow the show on Twitter, at Retail Razor, on LinkedIn for the latest updates. And stay tuned for a season three trailer like Paul was asking us for.[00:55:50] Coming soon. We promise, it'll be worth the wait. I'm your host Ricardo Belmar.[00:55:55] Casey Golden: Thanks for joining us.[00:55:56] Ricardo Belmar: And remember, there's never been a better time to be in retail [00:56:00]if you cut through the clutter. Until next time, this is the Retail Razor Show.

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