Color Your Dreams

What We Cover in This Episode:Replay + Breakdown of My SCMSDC #1 Pitch (& why that wasn't even my goal)This episode isn't just for business owners, it's for leaders, job seekers, and anyone navigating relationships (yes, even the hard conversations with loved ones). Whether:You're pitching an idea at your next team meetingPrepping for a job interviewOr presenting to a clientThis episode is your reminder that pitching isn't just about “selling,” it's about being understood.

What We Cover in This Episode: I always get asked, ““Elaine, how are you even getting all these speaking gigs and clients when you don't even have 5,000 followers on IG or LinkedIn!?”Great question. And the truth is... I don't.

“Ugh that generation is so entitled!” But are they really? As Jackie Dacanay shares, “The problem isn't Gen Z asking so much, it's not having the conversation early enough.”So how do you lead a team made up of Gen Z, Millennials, Gen X, Boomers especially when there are unspoken biases, stereotypes, and different values at play?In this fireside chat I had at HR Retail, I talk with Jackie Dacanay, Northern California Regional Director of Service Culture & Engagement at Fairmont Hotels, about how to build inclusive, values-aligned workplaces that actually support multi-generational teams—and boost retention while doing it.Also: Did you know Jackie's a hula champion and motorcyclist? And I've been doing Muay Thai (yes, Thai kickboxing—the art of 8 limbs, punching, kicking, knees and elbows!) for 21 years. So, we know a thing or two about discipline and collaboration

Got a team member who keeps missing deadlines and making mistakes? Dealing with a colleague who seems annoyed by anything that comes out of your mouth?Last month, I did 3 speaking gigs back-to-back with different audiences:A C-Suite Retreat in Laguna Beach (fancy, right?)A session with the West Valley Warner Chamber of Commerce on teamwork cause the teamwork makes the dream works!)A private retreat at Lido House in Newport Beach for API government affairs execs from Intuit, Coca-Cola, Turo, Edison, Health Net, Kaiser Permanente, and East West Bank (yes, that's a lot of power in 1 room!)And guess what? No matter the industry or leadership level, the same question kept coming up:How do I communicate with people who just don't think like me?Like a marketing exec who pulled me aside and said:“How do I talk to accounting people? I'm flowery, and they're...not.”If you're working hard and ever struggled to getting your message across, and making sure something gets done catch this 18-minute episode, we break it down: Why talking to different personality types is like practicing a sport (or scrolling TikTok—consistency is key!)How a team dashboard can keep everyone on the same page (aka fewer “per my last email” moments)How AI can help you edit emails, texts, and messages so your message comes across to the other person based on their communication style and goalsResources Mentioned:More info on Conscious ConversationsEpisode 47. Scripts & Strategies for Boundaries and Negotiation for WOC Leaders with Accion Opportunity Fund (52 mins) Apple | SpotifyEpisode 99: How to Develop Executive Presence & Own the Room You're In (My Talk from NextUp Summit) (1 hour) Apple | SpotifyWhere We Can Connect:Schedule a Business & Career Review call with me to see if it's a good fit to work together: elainelou.com/callCheck out our 314 client reviewsFollow the Podcast on AppleFollow the Podcast on SpotifyFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

“My job as a therapist is to get fired by you.”When my EMDR therapist said that, I was like, “Wait, what!?”

I recently had the honor of sharing the stage with Chéla Gage, a Global HR Executive, speaking to HR leaders in Los Angeles about how to lead through chaos and make impactful decisions.Spoiler alert: Brave leaders ask for advice, feedback, and insights—regardless of job titles (and egos).In this podcast episode we discuss:How to inspire your team to problem solve (vs. going to you like Google)How to set boundaries and say no (cause it protects your team's well-being -- and your own, tooHow to have those awkward, BUT necessary convos with colleagues even when you know they will take it personally.If you're a leader navigating the chaos and want to make better decisions (and keep your sanity), this episode is for you.Resources Mentioned:Add Chéla Gage on LinkedInOli StrategiesListen to me and Chéla's other podcast episode. Episode #79: How to Create Psychological Safety with Starbucks VP Global Chief Inclusion and Diversity Officer Chéla Gage. Listen on Spotify or AppleWhere We Can Connect:Schedule a Business & Career Review call with me to see if it's a good fit to work together: elainelou.com/callCheck out our 314 client reviewsFollow the Podcast on AppleFollow the Podcast on SpotifyFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

With the rise of layoffs in tech and finance, consumer trust in a low, many professionals and business owners are reconsidering their next steps. I share personal stories, client examples, and actionable strategies to help you make an empowered, strategic career decision.What We Cover in This Episode: How to assess your current career and financial stabilityKey questions to ask yourself before deciding to stay, leave, or pivotSteps to prepare for a transition while maintaining financial securityReal-life case studies of successful pivots and lessons Resources Mentioned:Episode 45: How You Can Have a Fulfilling Job and Life with Mac Prichard | Apple | SpotifyEpisode 66: 4 Steps to Reduce Financial Anxiety with Claudia Rucker | Apple | SpotifyEpisode 11: Identity Crisis? How to Quit or Realign Your Business or Career with Your Life | Apple | SpotifyWhere We Can Connect:Schedule a Business & Career Review call with me to see if it's a good fit to work together: elainelou.com/callCheck out our 314 client reviewsFollow the Podcast on AppleFollow the Podcast on SpotifyFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Between news, notifications and nonstop content…Thinking about a personal brand isn't top of mind.BUT how do we get our personal brand to stand out, while being empathetic with the chaos?This is exactly what we tackled at my Soho Works Personal Branding Panel last week.Fun fact: I got invited to this panel 6 days before the event, and invited my friend, Bernadette, to join the panel the day after and we still packed the room with 35 powerhouse leaders who showed up ready to learn and support one another in community. I shared the stage with:Tedd Bernard -- Business StrategistBernadette Marciniak - Brand Photographer & VideographerBrando Murphy - Crypto CoachThe energy was so good that people stayed for 3 extra hours just vibing and networking. As much as I love networking (especially as an extrovert), by the time I got home, I was READY TO HIBERNATE -- but my heart? SO FULL. What We Cover in This Episode:How to showcase your personal brand (without the cringe)How to attract your people -- clients, opportunities and community (without looking desperate)And live coaching with one another as business leaders and executives knowing that being successful isn't about being alonePanelists Info: Tedd Bernard: Business Strategist Elaine Lou Cartas: Business & Executive Career CoachBernadette Marciniak: Brand Photographer & VideographerBrando Murphy: Crypto CoachWhere We Can Connect:Schedule a Business & Career Review call with me to see if it's a good fit to work together: elainelou.com/callCheck out our 314 client reviewsFollow the Podcast on AppleFollow the Podcast on SpotifyFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Happy Lunar New Year! For me, 2025 started yesterday cause of the hot mess this past month.And if 2025 ain't cuttin it in February, we have the Persian New Year on March 20.2025, YOU got a full quarter to pull yourself together. No excuses.With everything going on in the world, how do we even market in 2025!?Here's what's real: We have a trust problem.So, how do we fix it?How do we even market this year?And what trends should we actually pay attention to?The answers? I got you.What We Cover in This Episode:Marketing Trends for 2025Why we have a trust issueHow to thrive in this marketIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Find Monica Shrock OnlineEpisode 04: How to Start Being Less Dependent on Social Media with Monica | Listen on Apple | Listen on SpotifyEpisode 38 Part 2. One Year Later, How I Became Less Dependent on Social Media with Monica Schrock with Monica | Listen on Apple | Listen on SpotifyEpisode 62 Beyond Small Talk: Networking as an Introvert with Monica | Listen on Apple | Listen on SpotifyWhere We Can Connect:Schedule a Business & Career Review call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our 311 client reviews on: elainelou.com/testimonialsCheck out our other podcasts for Women of Color

If you're from  California, last week was an endless cycle of  FIGHT OR FLIGHT. And even if you're not in LA, moments of crises affect us all -- it's part of being human, we don't live in LA, we are human and unfortunately face moments of crises.This past Monday, I had a therapy session to process everything. It was ironincally perfect timing.We talked about how important it is to protect our peace and prioritize our nneeds. She shared that many clients are navigating the same themes as well as her, and it was validating to know I wasn't alone.After the session, I felt the pull to share so I hit record.Whether you're navigating a crisis or just feeling overwhelmed, I hope this episodes brings you some comfort and practical support.Episode 105: How to Protect Your Peace & Prioritize Your Needs is now live on Spotify or Apple.In this 26-minute episode, I share:Honoring your voice during tough times: Especially if you're someone like me (the oldest daughter!) who often manages others' emotions and needs.Scripts for asking for what you need: Even when it might feel uncomfortable or different from what others expect.Creating healthy boundaries with news and social media: Why limiting our consumption  can help reduce triggers. (Right now, I'm only using the Watch Duty App to stay updated on fires, and really limiting social media.)I'll be honest: This episode feels more personal than others. Recording it helped me process my own feelings while sharing what's been helpful for me.And I want to remind you that I am not a licensed therapist, and I know that my own experience can be unique to me and not you.What We Cover in This Episode:Personal History and Connection to LAManaging Stress and Crisis ResponseLimiting Media Consumption and Protecting PeaceIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Free Probono Services for Those Affected by LA FiresPsychologytoday.comWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

2025 is in 2 days. I know -- WTH!?I know that “New Year, New You” energy is coming in strong. The social media algorithm just wants us to dive straight into goal setting, and getting cute planners.BUT. HOLD UP, AND WAIT A MINUTE.Before we spring into 2025, let's sit with 2024 and CHILL for a second.Because let's be real, 2024 came with lessons and a whole lotta plot twists.And I got receipts from my own messy, beautiful 2024 to share.So before you unpack your lessons, why not sip on some tea and listen to mine first #sharingiscaringIn this episode, I spill:I know it's easy for us to start wanting to set goals for 2025, but before we go there it's important to reflect on lessons learned.And let me tell you -- I got my fair share of mistakes and lessons learned from 2024.As you plan for the new year, I want to make sure you take time to feel uncomfortable to reflect on your own mistakes and lessons learned.And what better way then to listen to my mistakes first before you listen to yours… #yourewelcomeSo, take a moment to reflect. Because if you don't the universe/God/Beyonce (pick your higher power

“I'm NOT an influencer. I don't have a million followers.”That's exactly how I started my talk at the Rize Credit Union Event on, “How to Get Consistent Customers.”“I don't have a million followers. Actually, majority of you didn't know who I was before this event. And you know what? That's GREAT NEWS for you, because building a sustainable business doesn't require a massive following -- and I'll coach you through you.”Good news for you, the replay of this talk is on Apple and Spotify.Despite not having a million followers, here's what I've accomplished:Raised millions of dollars for political campaigns and nonprofit organizations from my first business (I was a former fundraiser)Built a successful and sustainable coaching business where I've now served 10k+ clients in 58 different countriesOn track to hit hit multi-six figures from corporate contracts in 2025What You'll Learn in Episode 103:How I landed my first customers in every organization I've worked for (spoiler: no website or social media required!).The secrets to showing up authentically on social media without feeling fake or forced.Why letting go of attachment to outcomes will transform your business.Real, actionable steps to start or scale your business sustainably.This episode isn't just theory—it's packed with practical advice and real talk.My Rize Credit Union talk turned into a group coaching session, giving entrepreneurs actionable strategies in real time and you can listen to this on Apple or Spotify.So, if you're curious about my coaching style or simply want to stop following "guru" advice and start building a business that works for YOU, this episode is a must-listen.If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Rize Credit Unionhttps://www.linkedin.com/in/elaineloucartashttps://www.instagram.com/elainelou_Where We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @e

It's that time of year -- where we reflect and tell ourselves, “Okay, how'd we do in our goals?”And if you aren't Beyonce or Taylor Swift your response to this question is, “Damn…I didn't…”Hit my revenue goalsLeave my job even though I talk about it all the timeSave $x for a homeThen anxiety settles in, and that big booming voice comes in, “What do I do now?”Don't worry, I get it. To be transparent, I didn't hit my November revenue numbers I wanted last month but I am also not surprised considering it was an Election month and no one was thinking about it, plus I was on vacation for 2 weeks to Australia and New Zealand.I DID hit my goal of skydiving 2 weeks ago! You can watch the full skydiving video on my IG @elainelou_ This episode is for those feeling anxious about unmet goals - how to stay focused and embrace that you're human.What We Cover in This Episode:Six simple steps to move forwardStrategies to accomplish your goalsTechniques to be honest with yourself (aka. realistic)If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:https://www.linkedin.com/in/elaineloucartashttps://www.instagram.com/elainelou_Episode 95: How I reduced 50% of my business expensesWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Let's be real whether it is election season or not, we often want to AVOID touchy topics with family members during this time of year.My solution for myself?I'm leaving the country for a 2-week vacation to Australia and New Zealand this Saturday lol.Alright back to you, how can I help you lol…Well, I know a thing or two about protecting your peace post-elections as a former grassroots organizer, and I share 3 steps to protect your peace this holiday season in my recent podcast episode.For me, elections have always felt challenging (regardless of the outcome), and that's because my very first job out of college was in political campaigns. I spent my entire twenties in that space, so I'm all too familiar with this whirlwind of emotions.The goal of this episode is simple: I want to share some strategies that might help you keep your mental and emotional balance steady during this time.What We Cover in This Episode:3 tips to protect your peace1 powerful script so you don't need to discuss politicsWhat I'm doing myselfIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:EP11: Identity Crisis? How to Realign Your Career with Your LifeWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

We're celebrating 100 episodes for the WOC & Allies: Business & Career Realtalk Podcast.And since this podcast has the word “realtalk” in the title -- just wanted to share I was not looking cute recording this episode. I was wearing a Dodgers snuggie (a snuggie is a blanket with arm holes), a bun and PJs.This podcast has absolutely evolved from 2 years ago when I first launched it in March 2022. I thought i had to follow what everyone was doing:Having to put makeup on each time I hit recordScript it word-to-word cause I'm a recovering perfectionistHave guests cause no one would be interested in listening to what I have to say2 years and 100 episodes later:Been awarded 2 times as a Top Career Podcast by Mac's List Will have my most downloaded episodes this month from solo episodes with no video and no guestsIntentionally said no to being part of a big podcast networkMy recent podcast episode, My Mistakes & Triumphs from 100 Episodes, is a quick 22-minute podcast episode where I shared my evolution of how I learned to embrace being myself and how I've stayed focused to my 2 goals of this podcast:Provide free, accessible education to othersGive a chance for those interested in working with me and my team to get to know me better not just as a coach, but as a human What We Cover in This Episode:Why my podcast name has made it easy for everyone to find my podcast (Hint: SEO)How I embraced doing what was enough for me which meant from switching from weekly to bi-weekly podcast episodesAll my mistakes including thinking I needed guests when I just needed to be myself (The result: I will have my highest podcast downloads this month from solo episodes)If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:https://www.linkedin.com/in/elaineloucartas/ https://www.instagram.com/elainelou_/Where We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

This was my biggest talk to date to 200+ leaders and executives in-person. It's interesting because attendees expected an exact formula for executive presence—like you need a certain percentage of extroversion or charisma (by the way you do NOT need both). Executive presence can be learned.In this replay I share tools and frameworks on how to create your own executive presence.In this talk I remind you to see your colleagues with curiosity vs. judgment, and to treat each interaction as a data point to understand someone else's goals and perspectives.I shared personal stories, and I threw in some jokes because, honestly, I secretly dream of being a comedian ;)My favorite part of the talk? The beautiful coaching and support at the end.What We Cover in This Episode:My Conscious Conversations™ heart-led model on how to create your own, authentic executive presence which includes Passion, Pause, Perspectives, Prepare, Practice and Perform. This is the exact model that got me this talk; my courses with LinkedIn, Penn, and Brown; and closing 2 more speaking engagements this past week.A team template you can use to better understand how to showcase executive presence with team members and executives. This dashboard has helped my clients get VP roles.Word-to-word power phrases you can integrate at your next meeting including how to deal with the most difficult team members. This is a favorite for my clients.Frameworks to prepare for meetings and interactionsIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:https://www.nextupisnow.orgWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

I had the honor of speaking to over 200 leaders & executives on the topic of Executive Presence, and I had the pressure to also navigate tech sound issues...The room was packed – standing room only, with people sitting on the floor and lining the walls. At one point, the event staff had to close the doors and turn people away due to fire safety concerns.I shared more on how I prepared for this talk in my recent podcast episode. You can listen to this x-minute podcast episode on Apple or Spotify.I'm still reflecting on the energy and impact of that session. It was truly a powerful experience.During the talk, I shared an important reminder: executive presence isn't about being the loudest and extroverted in the room. It's about showing up authentically and confidently – and yes, that's a skill anyone can LEARN.What We Cover in This Episode: Executive PresenceImposter Syndrome & Ties to Trauma ResponsesDealing with the tech issuesThe power of asking for help and coachingIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:https://www.nextupisnow.org Where We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

so i had a concussion 3 months agodont worry im perfectly fine nowI wanted to wait a couple of months before sharing the details.And if you think I'm going to share in this email, I won't--  you'll just have to listen to the episode (I know I'm a tease…)We all know that whenever post Labor Day hits everyone is always feeling SO overwhelmed.We think we can be superheroes and do everything, when the reality is that we can't and we have to be realistic and honest with ourselves, our bodies and the people we love.Getting the concussion I had to readjust to my expectations in body, mind and health, and maybe you also have to readjust to realistic expectations as well.Like you, I often think, “I miss being in my 20s, I was able to do everything.”But now that I'm older the reality is, “I was able to LIE to myself in my 20s, and do everything when the reality is that I didn't know how to hold boundaries, and didn't listen to my body to identify what is my  realistic energetic capacity.This episode is different—I'm being interviewed by Keeley Antonio for her Feelswell Experiences podcast.Honestly, I was going to record a separate solo episode about what happened, but since I talked to Keeley about it first, I figured:Let's work smarter, not harder, and just reshare it.OR maybe I'm just lazy? lolWhat We Cover in This Episode:Why work-life balance is a LIEHow to identify your realistic capacityWhat to do when you are overwhelmedHow I got my concussionIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:feelswellexperiences.comlinkedin.com/in/keelyantonioPsychologytoday.comEpisode 54: Work-Life Balance: The Lie with Natalie KuhnWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

In the States, Labor Day which means summer is UNOFFICIALLY over…This means the real work is here --getting ready for Q4.Q4 is the busiest time of year for me and my clients where:Companies are working on hitting their numbersHolidays are coming up so getting ready to deal with triggering family membersAnd more importantly making sure to have enough time for sanity lolSo how do you get ready?For me I have been using all summer prepping myself for Q4 by: Updating my systems Improving my own knowledge and skills by obtaining my PCC coaching certification with the International Coaching Federation as I've been working with more companies and executives.Looking at my numbers and making changes. For example, I have deleted a bunch of expenses because I didn't hit the numbers I wanted in the beginning of the year.There's been loads of updates and changes I've been doing behind the scenes to get ready for Q4, and I share more in my podcast.What We Cover in This Episode:Review Goals: Revisit your yearly personal and business goalsThe importance of being self-aware and leaning into what's making you feel uncomfortableHow to look at your numbers to create aligned changeIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Psychologytoday.comEpisode 95. How I reduced 50% of my Business Expenses and How You can too and a business updateEpisode 38. Part 2. One Year Later, How I Became Less Dependent on Social Media with Monica SchrockEpisode 61. How I Became #1 on Google, and how you can too with Andres AgueroWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

The beginning of the year, it was tough. I wasn't hitting the revenue I needed, and my profit margins weren't sexy at all. I had to put my ego in check and make some hard decisions and conversations.The result → I reduced 50% of my expenses and now this year I am projected to have the highest revenue, and more importantly PROFIT MARGINS!How am I celebrating this? Well, I was just with my dad for a week where I was able to help him with recovery after his 2nd knee surgery.His recovery is going so well especially with the love surrounding him. We even got my nephew to be his physical therapist lol.This past year, I've talked to more people—myself included—about how tight money has been cause of:InflationElectionsAnd for those of us who are Millennials and Gen Xers -- we're juggling finances with our kids and parents.We were taught to hustle, work a lot, THEN the money will come.But I want to challenge you -- hard work doesn't mean working more hours.The REAL hard work is building a better relationship with money.In my 95th podcast episode, I talk about, “How I reduced 50% of my expenses, how keeping up with the Jones' was affecting me and business updates”Listen on AppleListen on SpotifyHere are the show notesSo you might be wondering what has been the results of reducing my expenses by 50% and simplifying my business?This past week while I was with my dad in surgery without even promoting anything on social media or emails I had 8 sales calls scheduled.Here's the receipts so you know I ain't lyin.Also, don't get it twisted despite getting all these sales calls in, we are selective with who we work with. We take great care in selecting clients who are genuinely committed to their results, and our reputation depends on the success of our clients. So if you are committed you can apply to work with me and my team by scheduling a call here.What We Cover in This Episode:The Importance of Going Back to BasicsHow to Adjust Your OfferHow to Simplify and Streamline Your Operations for Better Profit MarginsA Change in my BusinessIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Evolved FinanceWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on Linked

I've been noticing my clients, community and myself including feeling anxious maybe cause it's August and the end of the year is creeping up.I've challenged my clients and myself -- what if anxiety can be good for us? What if we can embrace it.See…anxiety gets a bad rap.But this past summer, we've seen how anxiety can be (not always) good for us.Getting into a difficult conversation with a loved one, but how it helps us understand the other person.Inside Out 2 shows how anxiety can be good to help us plan for the future, and how it does protect us Watching the Olympics, we can see how athletes deal with anxiety. Whether it's saying affirmations like what we see Suni Lee do, or meditating like Simone Biles.So how can anxiety help you -- what if I told you to stop ignoring it.That whenever anxiety shows up:DO NOT pick up your phone and scrollDO NOT put your headphones and start listening to music or a podcastWhat if anxiety is helping us uncover what we need to work and improve on?In this episode, I want to discuss how anxiety can be embraced. Not all aspects of anxiety are great; that's when you seek a therapist. But let's see what we can do about it. I have five tips, and five questions you can use when anxiety creeps up.What We Cover in This Episode:Defining Success for Yourself, and Overcoming BurnoutReflecting on Personal Growth5 Powerful Questions You Can Ask Yourself with Anxiety Creeps UpIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Psychology TodayRelated Podcast EpisodesEpisode 57. How to work when you or a friend is neurodivergent (ADHD, Bipolar, Anxiety) with Monica SchrockEpisode 66. 4 Steps to Reduce Financial Anxiety with Claudia RuckerEpisode 25. Coaching vs. Therapy: Which One Do You Need? with Dr. Nazanin MoaliWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

I was coaching a doctor last week who wants to open up a bigger office.I asked why this was important.She shared,“When you stop growing, you start dying.”Then she sighed, and cried saying,“But at what expense to my husband, kids and my health?”I challenged her and asked,“What if growth doesn't mean more and bigger, externally? What if growth means changing your business to work for you internally, so you can be a more present spouse and mother, and take care of your health?”The lightbulb sparked for her and we created a gameplan to create a more sustainable business AND life for herself, husband and kids.We unfortunately live in a society that tells us - more, bigger and better will guarantee success and happiness.IT'S A LIE.What if growth is taking time to pause and asking ourselves what is “enough”? I delve deeper in my most recent podcast episode.What We Cover in This Episode:How to get clear on your priorities in this current stage in lifeChallenging the concept of “growth” and “doing more”Embracing your definition of “enough” and “success”If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast EpisodesEpisode 85: How to Honor Your Emotions and Protect Yourself from Others Emotions with Lidia GalvezEpisode 84: How I Redefined “Success” for Myself and How You can TooResources Mentioned:My LinkedIn CoursesRest is Resistance by Tricia HersheyWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

I can't believe I'm celebrating 7 years in business this Sunday, July 14!Trust me when I say I made all the mistakes and failures.There have been nights when my anxiety was high (also have you watched Inside Out 2 yet?!, crying on the floor like a starfish, debt, and dealing with difficult situations where I had to involve my lawyer.My hope for my 92nd episode is to unveil my 7 lessons in the past 7 years in business.The first lesson I share in the podcast is being sure to celebrate wins.So here are wins my team and I are celebrating in the past 7 years including :Hitting 7-figures in revenue 4k+ clients in 58 different countries2 courses with LinkedInOnline courses with 20+ institutions and local governments including Penn State, Brown University and University of Southern California50% email open rateHosting events and retreats annuallyHaving a business that's NOT dependent on social media (Years ago I was burned out creating content everyday)This past year reducing 50% of our business expenses Getting more tools in my toolbox as a coach by being Trauma-Informed Certified, a Certified Executive Coach, and being an ICF Professional Certified Coach through the Center for Executive Coaching by the end of this summerOur hundreds of 5-Star client testimonials on our website, Google Business Page, Yelp, YouTube, LinkedIn and InstagramWhat We Cover in This Episode:A raw and vulnerable share of my mistakesWhat I wish I knew before I startedHow I created a business that honors me, and not dependent on social mediaIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:My LinkedIn CoursesWhat is EMDR TherapyFind a psychologist through Psychology TodayEpisode 66. 4 Steps to Reduce Financial Anxiety with Claudia RuckerEpisode 23: Get Clients Through Referrals and RenewalsEpisode 38. Part 2: One Year Later, How I Became Less Dependent on Social Media with Monica SchrockCenter for Executive CoachingWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: 

Summer is in full swing! Which means…Heat waves here in Los AngelesAlready having my 1st week of vacation! I just got back from a California Road tripAnd still having to work cause we got bills to pay!So the question everyone has with a summer of wanting to play and rest -- how do we balance having a fun summer, while also working?Maybe you're…Working full time and realize you are unhappy with how things are going at your job and you realize you need to leave and find another job or even another industry!A business owner and know that summer is slow, but you want to work on things in the summer like updating your systemsWanting to just edit your WHOLE life, but where do you begin!?In my recent podcast episode we are talking about how to have summer, while making sure we chill.If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinEpisode 45. How You Can Have a Fulfilling Job and Life with Mac PrichardEpisode 21: 7 Tips for Sustainable RevenueWhat is EMDR TherapyFind a psychologist through Psychology TodayWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

About 7 years ago (2017), I graduated from my Masters in Leadership and Management cause I was getting ready to be an Executive Director for a nonprofit.The day I graduated for some reason I wasn't happy or excited. It finally dawned on me,I've been listening to what everyone else wants, and not what I want. I've been people pleasing doing what others want for me, but what do I want?! And I realize, “I want a business where I can actually serve other women of color AND make a living from it.”Here's a graduation pic of me with my two queens, my grandmothers.I knew I wanted to start a Career Coaching business for women of color cause of my own personal experiences.A reason why clients love working with me is cause I've done ALL the failures, and overcame them.Was a director at 22 and learned how to manage 5 people at a young age, while dealing with being so young, a woman and a minority (a trifecta to go through…)Got fired, quit and laid off. And each time, I navigated and was able to get a new job.Negotiated to get a 20% salary increaseSwitched complete industries successfully and got my first 6-figure salaryI also noticed friends and family members constantly asking me for advice so the day I graduated from my Masters I realized I wanted to do my own thing.I started my career coaching business one month later and landed my first 3 paying clients.How did I do it? I used my experience as a former fundraiser in political campaigns and the nonprofit sector and I share all my secrets.What We Cover in This Episode:The exact steps on how I got my first paying clients with no websiteThe scripts to use to reach outHow to test and get feedback on your possible services/productsIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinScripts to get your first paying clients: elainelou.com/scriptsMr. Bear's Budget BangersWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Remember when millennials were called, “Lazy and entitled”?With the new “Quiet Quitting” and “Lazy Girl Job” trends, Gen Z is now getting stereotyped with the new, “Lazy and Entitled” title.I have clients who are Millennials and Gen Xers who always ask, “How do I work with Gen Z?”And I also have clients who are Gen Z who ask, “How do I communicate and work with these old paradigms of work?In my recent WOC & Allies: Business & Career Realtalk Podcast episode, I'm joined by my friend Keely Antonio, co-founder of FeelSwell Experiences, is an expert in Gen Z workforce integration and future of work innovation. Her work has been featured in CNBC and the Today Show.Shocking fact about Keely who is a Gen Zer herself, she doesn't have TikTok and Instagram on her phone.What We Cover in This Episode:Why having new generations question how we work and live is a GOOD thing How to actually lead and communicate across ALL generationsHow building relationships have changed because of social media and the pandemic, and what to do about itIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinEpisode 43. Leading change + managing overwhelm for you and your team with Juliana Wise5 Easy Scripts to Have Challenging Conversations with Your Bossfeelswellexperiences.comlinkedin.com/in/keelyantonioUnderstanding + Connecting With Gen Z WorksheetWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Being a leader isn't just about creating strategic decisions and hitting goals.It's also about leading and managing your team, and learning how to manage up.It's about the “soft skills” like teamwork, communication and conflict resolution. (On a side note, I hate that it's called “soft skills” cause it's these skills that are actually hard).This past month, I've been hearing from all my clients who are finding working in a team to be challenging.For example, the other day one client said, “Elaine, my boss just gave me 3 more projects to work on when I barely have capacity to work on my current projects. I also don't have the resources, manpower and budget to do what they want me and my department to do. What should I do!?”Good thing for you, I share all my secrets on, “Episode 88. How to Manage Your Boss and Team as a WOC Leader.”Regardless if you are a Middle-Manager, Director, VP, C-Suite, Fortune 500 C-Suite Leader or Small Business Owner (I've worked with all levels), it is important to learn how to deal with different stakeholders -- whether it's with your team, clients, or board.I often hear from gurus that “leaders are born.”I disagree -- I think leadership can be taught.I remember when I was young people called me a pushover. Thankfully, I hired my own therapist, coach and even learned Muay Thai (Thai Kickboxing) to gain my confidence and voice  ;)If you listen till the end of the podcast —I'll be sharing more word-to-word scripts you can download straight from your inbox to help you handle challenging conversations with your boss and team.What We Cover in This Episode:The script to encourage your team to problem solveHow to work through different departmentsHow breathing can actually help with conflictsIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinEpisode 43. Leading change + managing overwhelm for you and your team with Juliana WiseEpisode 47. Scripts and strategies for boundaries and negotiations for WOC leaders5 Easy Scripts to Have Challenging Conversations with Your BossWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou Cartas

In 2017, I “failed.”I got let go from my dream job working as a Fundraiser at Pasadena City College where I raised $1.1 million in student scholarships.I was lying on my bedroom floor crying like a starfish.Unfortunately, I didn't look as cute like Patrick from Spongebob…Despite getting let go from my dream job, it motivated me to take my part-time coaching business to full-time.To date, I've now worked with 2,000+ clients in 58 different countries :)I'm sure you can think of all your past failures and how it's worked towards your favor when looking at it 20/20.My other “career failures” include:Getting FiredQuitting a JobAnd Changing CareersDespite these failures, it's helped me coach my clients when they go through a tough time.In my 87th WOC & Allies: Business & Career Realtalk Podcast Episode I'm in the hot seat this time reflecting on all my failures, and interviewed by Lisa Gillette.What We Cover in This Episode:My failuresHow difficult conversations create beautiful transformationsHow I needed a village of help - a therapist and coachIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinGrace, Grit and Getting It Done PodcastLisa Gillette's LinkedInWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

So get this, I am watching The View on ABC, and I see my ex-boss, Mark Daley, talking about his book, Safe, a book about his experience becoming a foster care parent.Mark was my first boss right after college. He was a Campaign Manager for a candidate in Iowa. And I got a fellowship from Yale to work on the campaign he was managing as a Field Organizer. Mark was the former Communications Director for Hillary Clinton in her 2008 elections, has worked with 30 members of Congress, owned and sold a digital agency here in LA, and worked with various celebrities like Bradley Cooper and John Legend. I've always known him as always focused on his career.And when Mark turned 40, Mark and his husband knew they wanted to be parents. I loved seeing this side of him come out. They considered IVF, private adoption and ultimately decided to become a Foster Care parent. In my most recent podcast episode, Mark shares his journey.In today's episode we will be talking about his new book; "Safe" where he shares his journey about foster care and how regardless if you want to be a foster care parent or not, the foster care system does impact us.Mark has shared with me that everyday, 700 children enter the foster care system. That's 1 child every 2 minutes. And most children are from Indigenous, and Black families.What We Cover in This Episode:Understanding the Foster Care System to see if it's the right fit for youThe Impact of Foster Care on SocietyMark's personal story of having 2 boys come into their lives, and their challenges with foster parenting including reunification and making sure they do what's best for the kids' safetyResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinMark Daley's Book, SafeMark's Instagram: @markdaley00Mark Daley WebsiteWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

I remember I used to have such a huge problem honoring what I needed, but as we get older we relearn to trust ourselves and our voice.In my latest podcast episode, I talk with Lidia Galvez, about Reiki, Somatic healing and theta healing. Lidia is a former client and friend, and she does reiki and sound bowl sessions at my retreats.What We Cover in This Episode: A somatic healing exercise you can do on yourselfUnderstanding Different Coping MechanismsExploring Personal and Professional GrowthIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast EpisodesEpisode 47. Scripts and Strategies for Boundaries and Negotiation for WOC Leaders with Accion Opportunity FundEpisode 37. Dealing with Stress and Burnout as a BIPOC Leader with Nicole CaruthResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinThe Pink Crow ShopFollow Lidia @thepinkcrowshopWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Some anxiety is survival, but most of my anxiety isn't that. I have the most anxiety when I'm living a life that doesn't align with my goals, hopes, and energy. It isn't about what I'm doing. It's about what I'm NOT doing.“Do you like anxiety? Cause I don't…”I shared this with Matt Story, Visa VP when he interviewed me about how I'm always brave enough to ask for help and make tough decisions.I feel like once a decade, I go through an “identity crisis” of wanting to change my definition of success and saying…BYE BYE BYE to others expectations.You too?After graduating college during the recession, I became the youngest director for an organization at the age of 22.Not only was I the youngest, but I was also the ONLY person of color at the decision-making table.Eventually, I transitioned from working in politics to the nonprofit sector, with the goal of leading a nonprofit organization. That's why I pursued my Master's in Leadership and Management. However, on the day I graduated, I realized that I actually wanted to start my own coaching business to support women of color and allies.Even in the past few years, my definition of success and happiness has continued to evolve. I've come to understand that my current definition of “success” is more than just work.Even on Monday, I went over my numbers (which I do weekly), and I got more clarity on how I just want to bring in 2-4 new clients per month.This episode is slightly different because I'm being interviewed for my friend's podcast, Matt Story. Matt is the VP of Visa, and his podcast is called "What's Your Story?" It would be a great opportunity to showcase myself and share my story in this interview.What We Cover in This Episode:The Impact of Representation in LeadershipAdapting Business Strategies in Changing TimesThe Importance of Storytelling in Legacy BuildingIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

I had my first business from 2012 to 2016 as a Fundraising Consultant. I ended it after 4 years because I was done with the ups and downs of owning a business.Sure, there was shame, BUT my nervous system was so calm that I manifested my dream job and dream boss, with whom I am still good friends to this day.Maybe YOU are also thinking of ending your business or doing it on the side, and as someone who ended their first business, there's NO shame in it. It's about honoring where you're at.I've been talking to more people who are getting frustrated with their business right now. And there can be different reasons:The economyElection yearBeing overwhelmed Things that were once working are no longer workingLower cash flow this year than normalHere's the reality no one is talking about: 2020 and 2021 were an anomaly. Many businesses grew, but it was because we were stuck at home from the pandemic, including mine, that doubled.But many of us are reevaluating. I want to emphasize that if you feel like it's only you feeling this way, it's not. It's rough out here now, and shifting feels like a must.Even for me, here are some shifts I'm doing:I'm simplifying my business by only working with 24 clients at one timeLooking for more corporate contracts with companies like LinkedIn with my courses.Recently, I've also been approached by a couple of Fortune 500 companies to do executive coaching with their leaders.Whether you're thinking of closing your business, simplifying it, pivoting, or having it on the side, remember, we're all evolving. Life is more than work; it's about experiences and making memories.This is why my friend and Marketing Strategist Monica Schrock and I had a vulnerable talk about why there were times when we went back to the workforce.We discuss the impacts of the economy, personal well-being, shifting personal priorities, and honoring each stage of life.What We Cover in This Episode:Navigating Business and Personal ChallengesThe Business of Balancing: From Full-Time Jobs to FreelancingBoosting Credibility and Skills in BusinessIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

What do people say about you when you leave a Zoom call or physical room?Why should you even care?First, you shouldn't care what other people think.I'm not talking about being liked. I'm talking about your personal brand. And you might be thinking… Elaine, I have (or want) a full-time job. Why do I need a personal brand?Personal brands aren't necessarily social media lifestyle shots and brand partnerships. Although, you know I would take a Target partnership in a heartbeat ;)A personal brand is the intersection of your skills, your values, and the impression you leave on people everywhere you go. When you have a strong personal brand, your name comes up when you aren't in the room, and the opportunities start stacking up.When it comes to your career, a personal brand makes an impact when you're:Looking to get a raise/promotionFinding a new job/industryOr getting a new clientFor example, personal branding has led to:My client getting a $25k raise because she put together a memo of all the things she's done and exceeded within a year and had colleagues who raved about herWhen another client changed industries, he got a job cause of a referralAnd for my own business, the majority of my clients are referrals AND renewalsI recently interviewed my friend, #GIRLDAD, and Visa's Vice President of Global Brand Partnerships and Advocacy, Matt Story.Matt is a dedicated husband to an entrepreneur, father, podcast host, investor, and marketer. He is a sneakerhead and loves Peloton and basketball.In this podcast, Matt shares how:He used his personal brand to transition from working at P&G (a consumer company whose brands include the deodorant Secret and soaps like Dawn) to working in the financial industry with Visa.He was intentionally finding companies with the right mentors, sponsors, advocates, and peers to help him where he is now, especially as a person of colorHe uses his personal brand to connect with his colleagues and clientsWhat We Cover in This Episode:Understanding Personal BrandingThe Power of Personal Branding in Building RelationshipsHow the Role of Mentorship and Sponsorship Can Help Build Career ProgressionIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_

I had just got a Director position at 24. I was doing 2 jobs and increased fundraising numbers by 500%... I knew I deserved a raise.I asked my immigrant parents, “How do you ask for a raise?”They responded, “Just work hard. You'll get a raise.”I knew that was not how it worked, so I learned to ask for a raise using these 7 steps.And guess what!? I got my $12k raise!Even better, these steps have helped clients land anywhere from $25k salaries to a $300k job!Asking for a raise is like the DTR talk (Define the Relationship) talk with your employer.Do they see your worth and value?And if you don't receive the raise, it will empower you to realize it's time to leave.What We Cover in This Episode:The 7-Step Guide to Asking for a RaiseWhat to Do If You Don't Get a RaiseThe Importance of Advocating for YourselfIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

“Elaine, back in the Philippines, as a family of 6, we had to share 1 fish.”As a first-gen immigrant, my parents always reminded me of the privilege I have to be born and raised in this country.And I agree, what a privilege it is to type on my laptop right now and email you!This privilege almost feels like a buffet - OVERWHELMING!In the past, I've ended up doing the most and feeling like asking for help would equal “failure.”I used to find it hard to ask for help, but when I did, great things happened. Like when I got support on…How to apply for college → I worked with my high school counselor.How to ask for a raise → After being frustrated for doing more than my job description, I asked my parents how to ask for one, they said to work hard and I would get it. I knew it was different in this country, so I hired my first coach at 26 and got a raise!How to deal with difficult family members → I was over my anxiety and boundaries that were being crossed, so I read books and got great therapists.In my most recent podcast episode, my client, Dominick Morales, and I discuss how to build up the courage to ask for help, like how the Power Rangers had each other, lol.Dominick owns Pamana Plantas, a plant shop in Berkeley, California, that honors her Uncle who passed away.Dominick shares her personal growth story of asking for help, particularly as a person of color, due to societal and cultural pressures, and the benefits when help is sought - such as:Improved decision makingIncreased support from communityAnd breaking societal norms about entrepreneurship.What We Cover in This Episode:The Legacy Behind Pamana PlantasDom's Journey of Unlearning and Seeking HelpLessons from Plants and Applying Them in BusinessIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Have you ever not felt safe at work?Maybe you've dealt with microaggressions, gaslighting, and bullying…And even if you have a senior title, you've also questioned yourself if you are even experiencing any of this.In my recent podcast episode, I am joined by a friend who I was honored to coach, and Starbucks' new VP Global Chief Inclusion & Diversity Office, Chéla Gage, where we talk about how to create psychological safety so you don't feel like this…6 years from now, 2030 will be a big year for Americans. According to the US Census Bureau, the majority of the population will be the minority.An important question for companies to start strategizing is:What procedures and systems are you putting in place with this demographic shift?And how can you ensure your employees feel safe?Because here's the reality that you've probably experienced:A lot of companies are doing performative things like hosting workshops, but is it really solving the deep-rooted problem?Companies brag about having an increase in diversity, but that's with their rank and file. How about C-Suite? Why are companies C-Suite still NOT diverse?In today's podcast, I have Starbucks' new VP Global Chief Inclusion and Diversity Officer, Chéla Gage, joining me. Chéla is not only a former client but also a good friend. Her greatest achievements include being an amazing wife for 20 years and a mother to 3 wonderful boys.Chela has extensive talent and DEIB experience spanning over 25 years. She has successfully led global teams in various industries, such as high technology, automotive, and aerospace. Her leadership roles have taken her to different countries, including the U.S., Brazil, China, France, Japan, Mexico, Poland, Singapore, and the U.K.What We Cover in This Episode:Challenges for Women of Color in Corporate rolesThe Importance of Creating Diversity Changes in Processes and Systems (a workshop won't solve your diversity problems)Understanding The Role of External Coaches and MentorsIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast EpisodesEpisode 28. The Importance of Trauma Informed SpacesEpisode 31. How to Advocate For Yourself asa WOC in Corporate America with Lindsey IngramEpisode 47. Scripts and Strategies for Boundaries and Negotiation for WOC Leaders with Accion Opportunity FundEpisode 40. Why Difficult Conversations Improve Our Life + Work Relationships with Erica Courdae and India JacksonResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinConnect and follow Chela: https://www.linkedin.com/in/chelagage/Where We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermind

As the only daughter (I have 2 brothers), I find myself doing a lot of the caretaking for my parents.I'm getting ready for my dad's knee replacement surgery next month where I'll be with him for the first 10-days of his recovery. And I'm attending all the doctors appointments with them.I also want to share, I am choosing to do this and understand I have agency.But what's frustrating is that THIS is the SILENT role that a lot of women take on by default -- being the “caregiver” for others whether it's our kids, parents, partner and friends.While at the same time as women we also have:Mental health challenges like anxiety, ADHD or other neurodivergenceA career or business that we are passionate aboutWanting to escape in our closet, move our bodies or just take a napWe're often expected to be SUPERHEROES -- when sometimes every day we feel like this.My former client, now neighbor living only a 1-mile away, Danielle Kitzes, is a living example. She's a powerhouse – a 9-figure entrepreneur, a mother of three, and a spiritual mentor.We get together and dive into everything. We share real-life stories and the struggles we're facing right now, embracing the chaos and the triumphs of our daily lives.Danielle Kitzes is a transformative guide with a diverse background as a Medical Intuitive, Medium, Psychic & Empath Healer, Reiki Master Teacher, and a successful Multi-Entrepreneur. Danielle co-owned an escrow company for 15 years where she oversaw 9-figure deposits. She's also a survivor of intergenerational trauma, anxiety, PTSD and depression.What We Cover in This Episode:The silent roles that women are given, and not talked aboutHow to communicate with siblings, spouses and kids on what we need (aka boundaries)The chaos and struggles of everyday life and how to fill into our own cupIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Is it wise to pursue a new career in this challenging economy?When is the appropriate time?How can you stay true to your beliefs and values despite the presence of capitalism, colonialism, and patriarchy, which contradict them?Damn. I know I got DEEP.Today, I am joined by my client, Dr. Luna Clara Muñoz, a TEDx speaker and career coach for academic misfits.We delve into the process of discovering a fulfilling career and how she had to unlearn many things from working in higher education, like trying to do the most.What We Cover in This Episode:Practical Steps for Career TransitionHonoring Values in a Capitalist SocietyOvercoming the Struggle MindsetIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Connect with Luna Clara MuñozSubscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it's a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Two years ago, in episode nine, I shared why I decided to end my mastermind and simplify my business.This episode was one of my top-rated podcast episodes where  I shared how I was managing:5 different servicesDid 1-2 events per monthUltimately burned outHere we are 2 years later, and I'm bringing back the mastermind (but different AND better).Last month, all of January, I dedicated time to deleting and simplifying more of my business and, more importantly, figuring out how I can ensure BETTER client results.The big news?I'm bringing my mastermind back but BETTER on all accounts:By inviting both business owners AND executive career leaders who are women of color and alliesAdding a sales, marketing, AND systems/operations audit with a 12-month recommendation for business ownersAdding a life and career audit with 360-degree feedback for executive career leadersLimiting myself to 24 clients at one time to ensure client results and focusHere's a secret: I've been quietly testing this comeback for the last 6 months. While it might seem new, it's been part of my business under the radar.In my latest podcast episode, I share all the behind-the-scenes of WHY I'm bringing back my mastermind with my team member, Monica Schrock.What We Cover in This Episode:What's different about my Business & Career Mastermind, and how it's different from beforeHow I used intuition AND data by analyzing 3 years of P&L reports to create an intentional annual planHow before I create anything new, I ask AND integrate feedback from my clientsIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast EpisodesEpisode 9. Why I decided to end my mastermind + how I'm simplifying my business (and how you can simplify your business too)Resources Mentioned:Connect with Monica SchrockFollow Elaine on InstagramConnect with Elaine on LinkedInBusiness & Career MastermindWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with meJoin my bi-weekly Business & Career DiariesFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

According to the Federal Reserve, we have hit our highest inflation since 1982. *big collective sigh* That's more than 40 years ago!Time is wild, and so is this economy, so it was fitting to do a podcast on making money during times like these.Side note: Anyone still feel like 1999 was just 5 years ago?Because of inflation, it has affected consumer spending habits to be more conscious spenders.And for you, maybe like me -- I'm being more conscious of ALL my spending.I've been cutting off costs from both business and personal that are not necessarily. For example, I took out Netflix.At the same time, I'm making sure I pick and choose what trips are important for me to save up for.I've also noticed more people taking their time to decide to work with me.What do I think about all this? I think it's great!This means all businesses NEED to focus on improving their client services and experience. Including me and my team!For example, I've been updating my services to ensure that what we create for our clients makes better client results.I've been asking for feedback from current clientsRecently, I invested in a new executive and leadership training program to become a better coach and consultant for my clientsI spoke with sales strategist Jamie Gulino Davis, my former mentor and friend, to navigate these economic changes. We explored effective sales strategies during these economic times.With nearly two decades of experience in sales, leadership, and team management, Jamie has led companies to hit multi-million dollar revenues.What We Cover in This Episode:Setting Yourself Apart from the CompetitionThe Value of Providing Individualized AttentionHow I create and provide high touch points throughout my sales process to stand outIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Find Jamie Gulino DavisFollow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine's GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with meJoin my weekly Color Your Dreams NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

Are you a parent? If so, you may have heard of the term gentle parenting. It's a different approach from how many of us millennials were raised, including myself.Instead of shaming, blaming, and punishing. Gentle parenting emphasizes empathy and communication.However, some parents take it too far and don't set boundaries for their child's behavior. So, how can we balance gentle parenting and setting boundaries? This discussion isn't limited to just parents; it applies to everyone in romantic relationships and relationships with our family and friends.Today's guest is my client and friend, Justine David, OTR/L, founder and clinical director of The Sensory Brain, Justine specializes in treating individuals of all ages with various challenges, including Sensory Processing Disorder, Tic Disorder, Tourette's syndrome, Autism, ADHD/ADD, and motor skills difficulties.A USC occupational therapy alumna, she educates professionals about neurodiversity and sensory behaviors through workshops and presentations. Additionally, she serves as a parenting coach and trained birth doula, advocating for client empowerment and education.Outside work, Justine enjoys hot yoga, cooking from scratch, and adventures with her dog, Bowie.What We Cover in This Episode:How the pandemic increased parenting challenges and behavioral issues in childrenTechniques for parents to handle their OWN emotional triggersThe importance of validating children's feelings and meeting them at their levelStrategies for helping children self-regulateThe role of screen time in children's development and its effect on attention and behaviorIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Find Justine David OnlineFollow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine's GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with meJoin my weekly Color Your Dreams NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

I hated my business in 2022.You may have had a similar feeling, but haven't felt comfortable saying it. So let me tell you a story…When I started my business in 2017, I wanted time and freedom. That was my number one goal.What happened? My business SCALED AND BLEW UP FAST in 2020 & 2021 (yes, during the pandemic). That goal of “time and freedom” turned into just doing the most:Bi-weekly eventsGoing on Facebook and IG live every dayAND having meals with my phone and laptopAnd, of course, after 2 years of doing all the things, I burned out. I was SO burned out that I would cry randomly throughout the day.I'm not here to call you out, I'm here to call you into yourself so you can stop using the addiction of working all the time to acknowledge and start taking steps to create a more aligned LIFE.To put your life first and figure out how to realign your business around it.What We Cover in This Episode: Understand what you want out of your life.Consider therapy, especially EMDR, to address personal blocks affecting your business.Reassess your life goals and business activities – do more of what lights you up.Ensure your business aligns with your personal life and goals.If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast EpisodesEpisode 11. Identity Crisis? How to Quit or Realign Your business or Career With Your LifeEpisode 25. Coaching vs. Therapy: Which One Do You Need with Dr. Nazanin MoaliEpisode 66. 4 Steps to Reduce Financial Anxiety with Claudia RuckerResources Mentioned:Follow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine's GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for youSchedule a call with me to see if it's a good fit to work together. We only work with 24 clients at one time to ensure client resultsJoin my weekly GIFS & Gifts NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

Hate the job you're at? Or even ready to change industries entirely?But you've been doing this for a long time…So, how do you find a new job or industry?I know a thing or 2 about hating a job:I've been fired 3xQuit 2 jobs without savingsAnd changed industries 2xIn this episode, I'm sharing with you all the deets of what I've done and what hundreds of clients have done in the past 6 years.What We Cover in This Episode:Job changing strategiesScriptsAnd practical tips that have proven successful for my clientsIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast Episodes:Episode 27. Changing Careers and Increasing Your Salary as a First Generation Immigrant with My Brother DarylEpisode 63. How to Change Careers Successfully with AvaEpisode 45. How You Can Have a Fulfilling Job and Life with Mac PrichardResources Mentioned:Follow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine's GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for youSchedule a call with me to see if it's a good fit to work together. We only work with 24 clients at one time to ensure client resultsJoin my weekly GIFS & Gifts NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

At the start of the year, it's natural for us to want to make many decisions.And making decisions can be tiring AND emotional!It's the 3rd week of the year, and I've already:Ended 2 collaborations (it was a mutual ending for both collaborations). I just got a thank you email last week from one of the VPs, and it has led me to a big contract with another company.Deleted 441 emails from my email list, which has led to a 28% email open increaseStarted waking up 1 hour earlier. Out of all 3 things I've done, this has been the hardest. It's been a blistering 50 degrees in LA lately! I want to stay in bed. (LMAO, I know I'm being a baby)And I'm sure there are other decisions you need to make, like…How much money do you want to earn this year?Which trips should I take this year? What am I making for dinner tonight? I'm still figuring this out ;)With this long list of decisions, the important question we should ask is:HOW CAN WE TRUST OURSELVES?!If you're struggling with trusting yourself, this episode is perfect for you.I'm joined by Iryne Carrasquillo, my intuitive guidance coach, who also coaches my clients. We dive deep into how to trust yourself and stop making decisions out of guilt and shame.Iryne Carrasquillo is the founder and owner of Thirdi Center, LLC. With over 20 years of experience in coaching, counseling, and intuitive guidance, Iryne is a certified life coach with a Master's level education in psychology, social work, and business administration.What We Cover in This Episode: How to make decisions by understanding what's YOUR should, wants, and needsHow the role of societal pressures in shaping decision-makingHow to honor your voiceIf you would like to work with me in creating a sustainable life. We only work with 24 clients at one time. You can schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Connect with Iryne CarrasquilloFollow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine's GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for youSchedule a call with me to see if it's a good fit to work together. We only work with 24 clients at one time to ensure client resultsJoin my weekly GIFS & Gifts NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

What you “name” something is everything.For example, when you're looking for a plumber.You look for a “plumber” on Yelp and Google and have some options.Even though it has been a big part of my brand since the beginning, I realized the phrase “Color Your Dreams,” the former title of my podcast, doesn't mean anything to someone searching for podcasts.My conclusion: I need to change the title to grow my podcast, and continue to provide accessible education for women of color and allies.SO…we have changed our name to “WOC and Allies Business & Career Real Talk.”I know it's a mouthful, BUT search on Spotify for “WOC Business” or “WOC Career” under “Podcasts & Shows.” I'm #1.That's the power of a name AND search engine.In this episode, we dive into our podcast's evolution from "Color Your Dreams" to "WOC and Allies Business & Career Real Talk." We focus on the power of SEO and its role in connecting with our audience.What We Cover in This Episode:Evolution of the Podcast Name: From "Color Your Dreams" to "WOC and Allies Business & Career Real Talk"The Power of SEO: Understanding the importance of being searchable and relatable.Marketing Strategies: Insights on how to be more visible and engaging.Reflecting on Growth and Adaptability: How to use feedback and data for continuous improvement.How I've merged my business and executive career coaching clients together so we can learn from one another, and why I'm only working with 24 clients simultaneously.Related Podcast EpisodesEpisode 57. How to Work When You or a Friend is Neurodivergent (ADHD, Bipolar, Anxiety) with Monica SchrockEpisode 48. Smackdown: Marketing vs. Systems vs. Strategy - Which One Do You Need? with Monica Schrock and Juliana WiseEpisode 4. How to Start Being Less Dependent on Social Media with Monica SchrockEpisode 38. Part 2. One Year Later, How I Became Less Dependent on Social Media with Monica SchrockEpisode 70. 64: How We Get Consistent Clients Without Launching with Monica SchrockResources Mentioned:Connect with Monica SchrockFollow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine's GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for youSchedule a call with me to see if it's a good fit to work together. We only work with 24 clients at one time to ensure client resultsJoin my weekly GIFS & Gifts NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

We need more people telling us that we, exactly as we are, are enough. More importantly, we need to say it to ourselves. Instead, we live in a society that makes living the greatest game. Like we win at life somehow by achieving what we've been told we need to be happy. MORE!Open up your phone, turn on your laptop, and we are constantly sold this “need” for MORE:More moneyMore followers and likesMore fries with thatWith all this, we are also having:More anxietyMore conflictsMore on our screens instead of being present with loved onesAnd here's the kicker - humans in this modern age are never satisfied.We reach one goal, like buying a fancy house or hitting a certain income level, and immediately we're asking ourselves:"What's next? How can we get even more?" But here's the real question we should be asking ourselves:Does having more actually bring us more happiness?What We Cover in This Episode:The trap of continually striving for more even after learning to enjoy life.Define your version of 'enough' rather than succumbing to societal pressures.A podcast update that I share in this episode!If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Follow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine's GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with meJoin my weekly Color Your Dreams NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

It's that time of year when everyone shares how great their life is…Their vacationsTheir increased wealthTheir VIP experiences with Beyonce and Taylor Swift, BLAH BLAH BLAHIt can be overwhelming and, let's be real, annoying. *eye roll*Because not everyone had a great year, which may include you, many people had a rough 2023.Here are some actual #facts from this past year:Dr. Murthy, the US Surgeon General, shared loneliness is the #1 epidemic in our country. This makes sense, especially after COVID and living in a life where we all use our screens to drug ourselves from realityWhat's happening in the world right nowGoing through an inflationWhat I've heard from a lot of you is -- WTF?!Elaine, WTF!? I got laid off…Elaine, WTF!? My company just laid off a bunch of people, and now I'm doing 3 people's jobs completely overwhelmedElaine, WTF!? I am no longer with this business machine I created.In all transparency, I had a great year. But last year, 2022, was a complete shit year for me. I lost my grandma, and my partner lost his dad.Despite last year being hard, I learned to honor that season of pause and healing.In this podcast episode, I share 5 tips on rebounding from a tough year, whether you had one this year or one you might have in the future.What We Cover in This Episode:The importance of seasons of winter - the pausing and healingHow to embrace and honor this timeWhat I've done when things are hardIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRecommended Podcast EpisodesEpisode 25 - Coaching vs. Therapy: Which one do you need with Dr. Nazanin?Episode 66 - 4 Steps to Reduce Financial Anxiety with Claudia RuckerEpisode 5 - Time and Energy Management to Get Your Life BackEpisode 28 - The Importance of Trauma-Informed Spaces with Adria MosesResources Mentioned:Follow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine's GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with meJoin my weekly Color Your Dreams NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

Do you have an intuitive feeling and can tell by your bank account that things need to change in your business?You notice that the same content you used to create isn't resonating with your audience.Everyone is talking about inflation.Seeing other businesses not do well.So, how can you make sure you both thrive or at the least survive in 2024?Today, I have a special guest with me, my fellow-boxer, friend, and brand strategist, Tiffany Newman, who spent 15 years branding for Fortune 500 companies, and now she does branding for small businesses like you and me.Fun fact: Tiffany and I used to box and play violin when we were younger, and have both been in business for 6 years. And we've only known each other for 5 years! It was meant to be :)What We Cover in This Episode:Six business predictions for 2024.What content to focus on outside of social media to build your legacyWhy consumers are more aware of marketing tricks than ever beforeHow to reevaluate and reimagine strategies for a better year of businessIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned: Connect with Tiffany Neuman Follow Elaine on Instagram Connect with Elaine on LinkedIn Get Elaine's GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for you Schedule a call with me Join my weekly Color Your Dreams Newsletter Follow the Podcast Follow Me on Facebook Follow Me on Instagram Connect With Me on LinkedIn Check out our other podcasts for Women of Color 

Money. How does that word make you feel? With inflation and the holiday season, it might bring up some fear and anxiety. Even when we're in the giving spirit, we all know this is the time when our wallets take the biggest hit. But don't worry! I've got someone here who can show you the way out of this financial frenzy.Allow me to introduce my client and friend, Claudia Rucker, a badass first gen immigrant and Latina who knows a thing or two about helping businesses achieve financial sustainability. She has been able to help seven-figure businesses reach their financial goals, while also helping business owners have a life outside of their work.In this episode, we focus on how to hold a bold business vision to life without sacrificing self-care or what truly matters to you.What We Cover in This Episode: Imagine your dream life with Prosperity PlanningClaudia's four steps for financial successGathering and analyzing data to put numbers to the dreamEmbrace planning and approach financial forecasting with practicality and intuitionIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Connect with Claudia RuckerFollow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine's GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with meJoin my weekly Color Your Dreams NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

Time flies! Is it me, or does 2000 still feel like five years ago!?I still want to party like it's 1999, which means listening to NSYNC's albums all day while thinking of the most clever away messages for AIM.My AIM screenname was SnowyLolyPops. What was yours lol? IYKYK lmao.My team and I are getting ready to do an End of Year Planning session for our clients, and if you're interested in the exact process of what my clients do to plan for a new year… say no more! I made a podcast episode out of it. This is the same process I use to plan for a new year!What We Cover in This Episode:Before planning, reflecting on what brought joy and what didn't.Being okay when things that used to work no longer work and what to do about itEnsuring  you create intentional goals that you want and not what other people wantIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your checklist of success that's not made by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRecommended Podcast EpisodesEpisode 11. Identity Crisis? How to Quit or Realign Your Business or Career With Your LifeEpisode 29. How to Plan for the Rest of the YearEpisode 32. Supportive Ways to Make Money While You Enjoy the Holidays + LoveResources Mentioned:Follow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine's GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with me.Join my weekly Color Your Dreams Newsletter.Follow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color.

It's the holiday season and all the new products and ads are popping up left and right.You know the ones! They're designed to make us think we'll never have this life-changing opportunity again.And those Playstation and Nintendo “launches” were successful because Mario Kart 64 was EVERYTHING!And now, small businesses launch using money and time to promote one thing. I used to be a launcher myself, promoting retreats and masterminds six times a year.I had spreadsheets and copy of emails, social media posts. I was constantly sharing my life online. It was exhausting.In this podcast episode, I'm joined by my marketing strategist, friend and client, Monica Schrock, on how we moved away from launching and towards a more sustainable life where we get consistent clients.For example, I'm not promoting anything but I:Just closed a deal with a company to film another course. I'm heading to Santa Barbara next week. This course is going live soon with a VERY WELL-KNOWN companySigned on a new 1:1 client, and have 4 calls already scheduled in December with others who want to work with usWorking on a contract with a 1 Billion dollar company to do executive coaching with their leadersMore important than these professional wins, personally:I DO NOT post everyday online because my business is NOT dependent on social mediaI've been able to settle into our new home making so many trips to Goodwill to donate things I don't useI'm doing Muay Thai (Thai Kickboxing) on a consistent basis again (at least 3x a week). This was a New Years Resolution that I was 11 months late in doing lolI've made more and worked less this year compared to last year which includes a 2 week vacation in Tanzania where I had no laptop, no wifi and had the trip of a lifetime climbing Kilimanjaro and going on a safariWhat We Cover in This Episode:The importance of consistency and simplicity to get clientsHow we've built a business not dependent on social media, and focused on referrals and actually being good at what you doUnderstanding conversion rates: Knowing lead-to-client conversion rates is key.If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that's not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast EpisodesEpisode 57. How to Work When You or a Friend is Neurodivergent (ADHD, Bipolar, Anxiety) with Monica SchrockEpisode 48. Smackdown: Marketing vs. Systems vs. Strategy - Which One Do You Need? with Monica Schrock and Juliana WiseEpisode 4. How to Start Being Less Dependent on Social Media with Monica SchrockEpisode 38. Part 2. One Year Later, How I Became Less Dependent on Social Media with Monica SchrockResources Mentioned: Connect with Monica Schrock Follow Elaine on Instagram Connect with Elaine on LinkedIn Get Elaine's GIFS + Gifts Newsletter