Ladies in Biz Podcast

Meet Kristine Leadbetter, Producer and Host of “Lead Better with Kristine” (TV show and Podcast), Founder of the “Women's Leadership Network”, and Business Development and Marketing Manager for Gowling WLG Hamilton. Kristine was also the Founder and former Host of the “DeGroote Women's Professional Network”. Kristine is a passionate leader with an innovative style that has allowed her to spearhead significant transformational initiatives throughout her roles. Kristine has over 13 years of experience specializing in marketing, communications, relationship development, brand and reputation management, strategy, and University advancement. Kristine's research specializes on women's networks, leadership, reputation, and social capital. Since earning her Master of Communications Management in 2018 (McMaster ON, Syracuse NY), Kristine has been accepted for publication in JPC and accepted into the 2019 BledCom conference in Slovenia. Kristine speaks on panels centered on leadership, change leadership and management, women's empowerment, and mentorship. Kristine has been nominated three times for the Women's Executive Network's Canada's Top 100 Most Powerful Women awards (2017, 2018, 2019). Connect with Kristina via social https://www.linkedin.com/in/kristineleadbetter/ https://twitter.com/KrisLeadbetter https://www.instagram.com/kristineleadbetter/ www.kristineleadbetter.com 10+ TIPS YOU NEED KNOW FOR LINKED IN Our guest Kristine tells us her story and how she realized that linked in was a key component to her digital presence. 4:16- A conversation in discussing linked in. 5:35 – How social channels are powerful tools so you can connect with people and reduce barriers. Linked In is great for personal brands and business brands. 6:07 – How Linked In is a social channel but different than Facebook and Instagram. Plus, how Linked In has grown to offer more connectivity. 7:23 – Kristine's advises everyone to limit how many social channels you use, but pick Linked In. She further explains why she is passionate about picking Linked In. 8:42 – Kristine gives us tips in what you need to consider on Linked In. 9:13 – A conversation about Linked In being the most trusted social channel and how endorsements build creditability. 9:39 - Create an All-Star Profile and some things you should know. 12:36 – Top 4 areas in Linked In: 1. Head Shot 2. Header Photo 3. Name 4. Title 17:50 – Personal URL on profile discussion 20:20 – Kristine offers great suggestions on what you should include in your headline section. 24:05 – Tips on the ABOUT section. 31:05 – Skills and Endorsement section tips. 34:09 – How to increase your credibility is discussed. 37:47 – Conversation about Linked In not only for B2B businesses.

PODCASTING MYTHS DEBUNKED AND HOW TO CREATE A PODCAST Ever wonder why you keep hearing so much about podcasting these days? Ever hear the expression where there is smoke there is fire.  Well that old expression is close to the truth when you are talking about podcasting, There are just over 1 million podcasts in the world.  Sounds like a lot but it isn’t.  Do you know how many You Tube channels there are?  If you guessed over 30 million then you would be close. Podcasting is at is infancy stage and will continually grow. So, stop procrastinating because this is a good time to create a podcast. Businesses are using podcasting as an excellent marketing tool. Plus, podcasting can be a business on its own.  So, if you are sitting on the fence some of your questions will be answered on this podcast. TODAYS GUEST: Emily Milling, Founder, The Ultimate Creative and Host of Ultimate Podcast Marketing Over the last five years, Emily has produced, hosted, and taught entrepreneurs and creatives how to podcast, focusing on strategic brand and content. A comedy podcast lover herself, she has helped multiple brands earn over $20k annually with their podcasts. Emily offers the Podcast Rocket Course which is available NOW Podcast Rocket is a 5-week online course built on a proven framework that will give you the confidence, tools and skills you need to launch and grow the podcast you’ve always wanted! By the end of Podcast Rocket you will have the confidence to record solo and virtual interviews, and you'll have 4 episodes ready to go for your launch! The cart is open right now but it closes on October 18 and it won't open up again until 2021, so if podcasting has been on your mind and you want to make 2020 the year you accomplished this goal, now is absolutely the time to do it! WEBSITE: https://theultimatecreative.com/podcast-rocket INSTAGRAM: the_ultimatecreative WHAT YOU WILL LEARN TODAY Why should a business consider starting a podcast How much time does it take to do podcast Tips on how to reduce time when doing a podcast What are the biggest roadblocks people face when they're thinking about starting a podcast? How long it takes to edit a podcast show Tips on equipment How much money it takes to start a podcast Emily’s favourite podcast host & free editing platforms How a business can keep a podcast going after the initial excitement of launching is gone? Examples of how you can monetize a podcast. RESOURCES MENTIONED Buzzsprout – Podcast Host - https://www.buzzsprout.com/

HOW TO STAND OUT IN A CROWDED JOB MARKET Helen Latimer, our guest today, is the founder of 925 Resources, and she is going to give us tips on how to stand out in a crowded job market. The thought of looking for another job is particularly scary these days with the restrictions in due to COVID- 19. Helen shares her proven processes that can help job seekers compete in today’s crowded market place. At the very beginning of the podcast Helen gives us insight on why she started her business and how her own processes worked to determine the right career choice. 1:48 Helen talks about how a job seeker should start the process of looking for a new position. Plus, what is the right approach for each person. 4:32 BIGGEST MISTAKES JOB SEEKERS MAKE The biggest mistakes that job seekers make are outlined. 7:35 COMPETING IN A CROWDED JOB MARKET Figuring out how to compete in a crowded job market can be daunting. Helen gives us several good tips on how you can differentiate yourself from everyone else. 9:05 RESEARCH INTERVIEWS ARE CRITICAL Helen gives us guidelines for informational interviews/ research meetings and how they can be an effective tool to move a job search forward. 14:47 The next topic is how sharing tips on how to continue network during self-isolation and while practicing physical. 21:53 NETWORKING TIPS Networking is not always the most popular thing to do but Helen gives us tips on how to make it less painful. 24:40 It can be easy to feel discouraged while looking for a job in a crowded marketplace.  However, Helen shares tools that can help you reduce your anxiety and to stay on track. 31:54 MORE ABOUT OUR GUEST Our guest today is Helen Latimer, Founder of 925 Resources Inc. Helen is a career transition coach who works with clients looking to enrich their careers. Helen provides actionable advice with warmth and encouragement. HOW TO CONNECT  To connect with Helen send emails to: helen@925resources.com HOW TO CONNECT WITH PENNY  predmond@fortura.ca  If you want to be a guest, send email to Penny with a bio.

Have you ever wondered what are you going to do for cash when you have an opportunity to grow your business?  And the banks aren’t quite ready to give you any cash. Or if you have some unforeseen seasonal downs that put you in a cash flow crunch?  If you are worried about that type of situation then always have a plan B in place so you can sleep at night. Sometimes growing your business means you need more cash flow and you must consider alternatives. Hear this podcast to get a better understanding of what is available to you when you need to maintain a positive cash flow. Our guest Liliana Rizopulos, the owner and President of Liquid Capital Financial Services. Her company provides financial solutions to small and medium-sized businesses.  Liliana has so much experience and she shares how as business owners we can be more ready for growth and maintain sustainability.   Here are some of the topics we cover.   What is the biggest obstacle for businesses owners to obtain financing when they most need it?   What can a company do in order to prevent a cash flow crunch.    What is the biggest obstacle for businesses owners to sustain growth?   What is alternative financing and how can it help business owners.   Liliana explains what factoring is and how it can be used to leverage growth?     Liliana has so much knowledge and you can contact her to have a free 20-minute consultation.   I wish I had known what options were available to help me with my cash flow when I had another business. It would have been great to know Liliana back then so I could have grown my business without being so stressed.   I encourage you to reach out to Liliana and have a conversation even if you are not needing any cash at this moment. Always good to have that Plan B in place.   Liliana offers a 20 minutes free consultation on "how to build a financing strategy for your business" It’s FREE and it is always good to gather knowledge.   How to connect with Liliana: lrizopulos@liquidcapitalcorp.com   Here is more information about Liliana.  She has over 25 years of experience working in the financial world, specifically helping companies find the right financing.  Before Liquid Capital, she held different positions at the Swedish Export Credit Agency, Western Union, and Ericsson, among others.  Liliana holds an MBA from Thunderbird School of Global Management in the USA and has a BSC in Finance and International Relations.  Liliana has lived and worked in six different countries.  She speaks English, Spanish, Portuguese and Swedish. She currently serves as a Director of the Board at the Swedish Canadian Chamber of Commerce. Liliana has two teenage sons, and enjoys traveling, jogging, skiing and golfing.      

Our guests today are Viv and Tash from Ace the Gram all the way from New Zealand. Viv and Tash have cracked the code of influencer marketing through social media, becoming powerful voices on Instagram through their business, Ace The Gram. Viv and Tash focus on all things Instagram, including influencer marketing, giveaways and how to use Instagram to drive traffic to your website/product. The pair have over 200k net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the USA, the UK, and New Zealand. Since Viv and Tash are all about Instagram and they share great tips and insight on how businesses can use Instagram effectively to boost personal brands and get more leads, plus so much more. Below are some of the topics that we discussed. There are all kinds of good tips in the conversation so keep your ears open. How COVID -19 is affecting how more people are engaging on Instagram [2:00] How to boost your brand on Instagram [7:56] Examples of how to increase your reach internationally and build a community in your own area. [9:50] How Instagram is a great platform for real estate agents. [13:09] Instagram projections for 2020 and how they have changed because of COVID – 19 [14:57] How Instagram audience demographics are shifting and becoming broader. [18:54] Viv and Tash share information about Influencers on Instagram and how to use their influence during COVID -19 [21:44] How to get leads on Instagram and where Instagram fits in your sales funnel. [25:50] Why brands should use stories and examples of how to be effective. [32:26]   HOW TO CONNECT WITH VIV AND TASH Website: https://www.acethegram.com/ Instagram: @acethegram

Get ready for a jam-packed podcast that is filled with tips and examples of how to make your offer better!  Leigh doesn’t hold back with tips and examples that gives entrepreneurs insight in making their offer a success. Learn how to create a stronger brand and create a great experience for your ideal client.  Guest Bio: 00:00 Leigh believes in content that converts and it is a strategy and not an accident by utilizing this strategy. She's helped lots of clients leverage their book launches into the number one spot on Amazon was strategically attract more visibility for their business and lead generation and in media and speaking gigs and social proof. Leigh outlines what she will talk about on the podcast 1:41 - Creating momentum in your business and visibility dealing with Impostor syndrome and the fear of technology and all the things that kind of things that stop us from getting out there and getting more eyeballs on their content and on our offers and our services. SIX WAYS ENTREPRENEURS CAN SABOTAGE THEIR OFFER NUMBER 1 - TIMING  3:11 – Leigh describes why timing an offer is so important and what happens when we don’t listen and know when our ideal clients would like to see the offer. Penny and Leigh both shares great examples that can help entrepreneurs prevent them from making similar mistakes. NUMBER 2 – INDECISION IS A DECISION 9:11 - Leigh describes how indecision is a decision and how we set up barriers that reduce our success rate. NUMBER 3 – VISIBILTY AND INVISIBILTY 10:41 – Leigh explains how being visible and then not visible can be harmful. She gives us examples that are commonly seen when businesses decide to not continually nurture their community. Plus, how being disconnected is harmful. 13:11- Insight in how UK has assigned a Minister of Loneliness and how technology plays its part. As well as how you need an objective and follow metrics when using social channels. NUMBER 4 – NOT GIVING ENOUGH DETAILS 14:26 – Leigh shares some great stats on online shopping and how important it is to think of the customer experience all along the way. She gives us a great example of how we can let people down and how we must examine each step. It comes down to the details and process if we want our offer to be accepted. THE ASK OR CALL TO ACTION MUST BE CLEAR  16:06 - Leigh gives us examples of how we can unintentionally fall down on the ask and gives us suggestions on how to prevent this so we can get the sale. NUMBER 5 – A GOOD SALES PROCESS/FUNNEL 18:23 – There is a discussion on how all your marketing efforts can be great but if your sales process and tools are not in place it can be very disappointing. 22:24 – Hear some of the systems that Leigh uses for calendar functions and a landing page to have a successful offer.  Also, examples of how other businesses use certain platforms to satisfy more clients. 27:25 – Get clarity on nurturing points, and sales funnels options. NUMBER 6 - IMPOSTOR SYNDROME CAN SNEAK IN 31:00 – A conversation starts on the impostor syndrome. Leigh is candid about her own experiences as a cyclists and metals from the National Canadian Cycling association and how she had not got on a bike for eight years. Then her journey to getting back on the bike and dealing with impostor syndrome. 35:38 – How impostor syndrome can affect many entrepreneurs and how there is a mindset shift. More importantly, Leigh shares tips on how to combat impostor syndrome and how she uses an evidence journal to prevent that slippery slide and one of her favorite books, Miracle Morning by Hal Elrod for inspiration. You will love to hear about how successful visualization can be and hear a current example. 42:54 – Hear how self-talk can be so damaging and what it takes to reverse it. 43:54 – Leigh gives an example about how to protect yourself from negative attitudes that can be damaging. 45:24 – Hear about Leigh’s 8 – 10 C’s for Content Marketing for Success and she has 67 Ways to Amplify. Plus hear several examples of how to build your street credibility for you brand.   VISIBILITY AND CONSISTENCY IS CRITICAL 48:24 – More discussion on visibility and consistency and how important they are. Leigh tells us about her experience when she was to go live for the first time and what she went through. 52:48 – Leigh tells us how she needed a sabbatical after the death of her mother and how after the impostors started showing up again. Listen to her story and be inspired! A quote from this part of the podcast. “I want a business that supports me and being healthy, not alone and isolated and tired and overweight” 56:24 – Leigh shares her message to all entrepreneurs. CONTACT LINKS FOR LEIGH http://www.leighfowler.com/media http://www.leighfowler.com/about http://www.leighfowler.com/book Ever wonder how experts can amplify their visibility, credibility, impact and tribe? Download Leigh’s handy resource, a downloadable checklist, 67 Ways to Amplify Your Street Cred: http://leighfowler.com/start/67ways Visibility Quiz - What is your visibility rating? http://www.leighfowler.com/ LEIGH’S BOOK IS SOLD ON AMAZON: https://www.amazon.ca/Ready-Amplify-Tribe-Visibility-Impact-ebook/dp/B07G7H456V            

MARKETING SHIFT FOR 2020- BUSINESSES CAN’T IGNORE There is a marketing shift for 2020 that businesses can’t ignore. Solopreneurs, entrepreneurs, anyone owning a business must be aware of this marketing shift. Our guest, Jennifer Cunningham shares with us how a story needs to be part of your marketing strategy.  It is not quite what you think. Hear how she became a certified story coach and how to create a story for a business.  00:00- Bio – Jennifer Cunningham- President – Project Freedom Formula  JENNIFER'S JOURNEY  2:10 – Jennifer tells us her life journey and when she first thought about having her own business  3:20 – We hear how Jennifer worked in the corporate world and how she navigated her career so she could start her own company but continue working part time in the corporate world.  Her path was not very linear and had some major setbacks and challenges. Fighting cancer gave her a zig in her journey but ultimately lead her know how important it was to own her own business.  WORKING PART TIME IS A GOOD MODEL TO START A BUSINESS  5:12 – Jennifer explains how she worked part time to start her side hustle that would morph into her business. 6:09 – Penny talks about how working part time when starting a business is a good model. It elevates stress and you have more time to sort out your business.  HOW TO GET YOUR CURRENT EMPLOYER TO LET YOU WORK PART TIME  7:30- Penny explores with Jennifer was able turn a full-time position into a part time position. Plus, how this model would be good for millennials and people over fifty.  10:40 – We hear how Jennifer was able to address the change from full time to part time with her employer. Plus, how good it is to have the luxury of time to develop a new business.   MARKETING SHIFT FOR 2020 BUSINESSES CAN’T IGNORE  13:26 – How there is a marketing shift for 2020 that new businesses and old businesses need to understand. 13:51 – This is a discussion how businesses waste and enormous amount of money, time and energy on marketing. Plus, some pitfalls and how people buy products after they read the words. Also, businesses need a framework to clarify their message, so customers listen. 15:49 – More discussion on the framework to get customers to pay attention.  HOW A STORY CREATES A MEMORY  16:37 – Penny talks about a podcast by Hilary Rushford, podcast #27 which is a perfect example of telling a story understanding exactly what her listeners, clients can relate to.  HOW POWERFUL A STORY CAN BE FOR A BRAND?  17:40 – Another perfect example is shared by Jennifer. It shows how powerful and memorable a story can be.  HOW STORIES AND KEY WORDS WORK TOGETHER  18:34 – Penny jokingly talks about how she is programmed into thinking everything must have a number with steps because of key words instead of telling a story. There is a discussion on how key words and stories work together. THE STORY IS NOT QUITE WHAT YOU THINK IT IS  19:38 – Jennifer reminds us that we are not the hero of the story and explains further the paradigm shift. We need to be cautious about not talking about ourselves but instead the transformation your client will go through. It is critical your client sees themselves in the story and we express empathy for their problems.  WHAT YOU MUST CONSIDER WHEN CREATING YOUR CUSTOMER’S STORY   23:55- 6 Things TO Consider When Writing your Customer’s Story  Ask yourself what transformation your customer will go through What are their main their problems? What would success look like to them? What kind of support do they need? What kind of guide do they need? What steps do they need to take to get the transformation?   A STORY IS PART OF YOU MARKETING STRATEGY AND BASE FOR A SALES FUNNEL  24:59 – Once you write the story it brings clarity to all your content, emails, sales conversations and how it is all about the customer. This is the foundation for your sales funnel.   WHAT IS A CERTIFIED BRAND STORY GUIDE CAN DO TO GROW YOUR BUSINESS?  26:08 – How the brand story is part of your strategy and how a certified Story Guide can lead you to the right story.  27:25 – It is explained how a certified Story Guide can give you clarity. Plus, how long the story should be and again how key words fit in.  THREE TAKE AWAYS FOR THE MARKETING SHIFT FOR 2020  27:30 – Jennifer goes over the three main takeaways, so we have better understanding the marketing shift for 2020.  JENNIFER’S SPECIAL MESSAGE  32:49 – our guests’ special message to our listeners  HOW TO CONNECT  www.projectfreedomformula.com  LINK TO GIFT: 10 WAYS TO STAND OUT AS THE GO TO EXPERT IN YOUR FIELD www.projectfreedomacademy.com/gift/   LINKS MENTIONED  LINK TO BOOK: Donald Miller- Building a Story Brand https://www.amazon.ca/s?k=book-+donald+miller&ref=nb_sb_noss   LINK TO HILARY RUSHFORD’S PODCAST: Please note it is episode #29 NOT #27 – Steps to Feel Better in 1 Day https://www.stitcher.com/podcast/hilary-rushford-2/youre-welcome-with-hilary-rushford    OUTLINE OF JENNIFER'S THREE TAKE AWAYS:   Most businesses waste an enormous amount of money, time and energy on marketing.  They follow the latest guru and try to implement all the things, or they do it themselves and it’s all over the place, or they hire some expensive graphic designer or web designer and don't see any traction.  The reality is that people buy products after they read the words that make them want to buy those products. You need to have a FRAMEWORK you can use to clarify your message, so customers listen.    STORY is a great framework for getting your customers to pay attention and its a great way for you to clarify your message when talking to potential customers.  The average brain spends about 30% of their time daydreaming, except when they are engaged in a story. Story is the greatest weapon we must combat noise because it organizes information in such a way that people are compelled to listen.    3.You are not the hero of the story This is a big paradigm shift for many business owners who feel that they are there to save the day, solve their client’s big problems etc. But if you think about it - heroes are not the strongest character in a story - they must go through a challenge. The GUIDE, however, is the one with the most authority. You story - and you marketing messages MUST focus on the hero's journey and solving their problems.   

Are you wondering what it takes to be a successful entrepreneur? Jennifer Trask, a mindset coach gives us insight on what stops entrepreneurs reaching success.  Learn the key success factors for entrepreneurs and how membership style coaching might be the best fit for you and your business. We go deep into the value of memberships and how they can be such a great affordable option for the businesses just starting out or for businesses that are already successful. Hear all kinds of good reasons why memberships are becoming more popular.     0:00 – Introduction to guest- Jennifer Trask – Mindset Coach (see below for complete bio) 1:03 – Jennifer shares her bio. Plus, how her business evolved due to the needs of her clients . LISTENING TO YOUR CLIENTS NEEDS CHANGES YOUR FOCUS 5:13 – How Jennifer was initially focused more on coaching to coaches but saw she should shift to a mindset coach. 6:22- More insight in why people need a mindset coach, so they become successful. WHY MEMBERSHIPS ARE GOOD OPTIONS FOR ENTREPRENEURS 11:00- Jennifer speaks about why she saw the need to creating a membership-based product, Joyous Journey.  She expresses how memberships can be an affordable option compared to one on one coaching. Or after a 3-month coaching course there is a need for more on going help. Also, being part of a community can reduce stress and isolation. BIG PROMISES FROM COACHES COULD LEAD TO DISAPPOINTMENT 18:20- Discussion on how coaches can offer big success and false hope.  FACTORS THAT LEAD TO SUCCESS  21:15 - Jennifer runs down the list of what factors that can determine the level of success. 22:10- Jennifer shares some stories on some quick successes but gives us insight in just how fast or NOT how fast they really are. 23:31 -  A conversion on how the made it over night stories can be damaging to entrepreneurs and they give up too fast. A BIG “AHA” MOMENT- DON’T MESSAGE HEARING THIS!!!! 26:01 – Jennifer gives us insight in understanding beliefs and how they affect the level of success. Don’t miss hearing how you are too look beyond your current circumstance.  This was a big AHA moment for me and might be for you too. ENTPRENEURIAL EPIDEMIC – ISOLATION AND ENTREPRENEUR LIFESTYLE  32:28 – I asked Jennifer if she sees an Entrepreneurial Epidemic. Jennifer speaks frankly about isolation and the illusion of what an entrepreneur’s life should be. 38:38 – Does the 4-hour work week really exist and how to prevent burn out. 41:29 – Jennifer’s message HOW TO CONNECT WITH JENNIFER Jennifer-Trask.com joyousjourney.biz (membership community) Be sure to take advantage of all of Jennifer’s freebies!!!   Jennifer Trask Bio Driven with a desire to help the world’s creatives and problem solvers thrive, Jennifer has spent over a decade helping driven entrepreneurs build powerhouse mindsets that enable them to take action built on incredible courage, confidence and clarity. Combined with strategic business direction, Jennifer’s clients experience massive shifts and growth in their business’s. She is proud creator of The Joyous Journey. An online community dedicated to helping entrepreneurs build a profitable business they love.   Equipped with her MBA in International Business and over a decade of ‘in the trenches’ experience with her own business and with clients, Jennifer is leading a new wave of entrepreneurs to learn how to drive great results while also enjoying their life with high levels of alignment, flow and joy! 

Our guest Lisa Aiken is the founder of Terra Firma Design and she gives us a glimpse what it is like being a designer and why she specializes in terrace designs. Lisa shares several tips on what you should do if you are thinking about starting your own interior design business.  Guest Bio: Lisa Aiken founder of Terra Firma Design began a new venture in her life in 2001.  She opened a store located in Bloor West Village in Toronto.  The store was soon recognized as being unique and featured on City Line.  A natural transition was to include interior design which has now become a major part of her business.  Terra Firma Design is known very well in Toronto for renovations throughout the city and building onto existing condo terraces and in gardens.  In 2006 her first terrace was completed in Yorkville.  It has been photographed and featured in magazines across Canada and Europe.  It is about to become part of a prestigious hard cover book featuring some of the finest designs internationally. Today, 2019, Lisa has a wonderful and talented team who have been at her side for many years. A true sign of success and it continues to grow.   3:50 – Lisa shares that opening a store was by chance and for a reason.  4:45- Hear how Lisa got her first terrace project in Yorkville that is still being used in magazines today.  5:25- Lisa tells us about how her designs were unique.  6:15 – This is where Lisa explains her niche and how it is changing. 7:55 – Penny asks Lisa about her niche and how she decided to get into it.  9:25- Lisa shares how her partner that is a contractor taught her about business. 9:59 – Difference between a designer and a decorator.  A list of skills is listed particularly for condo projects. Lisa mentions all kinds of restrictions when designing a terrace.  15:05- Conversation continues about terraces and how important lighting for a terrace.  18:56 – Penny asks Lisa what she would suggest to someone that wants to become a designer.  Her first suggestion is having a passion and a love for what you do.  Work with a designer to get a better understanding what a designer does daily. Plus, the importance of having great people skills. 23:17- How TV design shows make it look so easy but its not. 23:48- Discussion on bookkeeping, pricing and employees.  26:56- Conversation about how important the contractors/ trades are for all projects.  32:05- Finding your ideal client base gives you a better insight and takes you to another level.  Penny explains why she worked with Lisa to have a better understanding of her ideal client.  35:50- When is the best time to hire someone to help you with a marketing strategy. Also, how being featured in a magazine can help business.  41:11- The people that you surround yourself with can make your project more successful. Put yourself in your clients shoes. 42:30 – Lisa’s message to all women is …..just do it!!  How to connect to Lisa:  https://terrafirmadesign.ca Follow Lisa on Instagram- terrafirmadesign_lisa lisa@terrafirmadesign.ca

Our guest is an exceptional coach to thousands of highly sensitive entrepreneurs.  If you think you are highly sensitive, you must hear what Heather shares. If you are not highly sensitive, you should still hear Heather. You may have a business associate that is highly sensitive, and you can better understand them.  Heather is the winner of the 2015 Best of Manhattan Coaching Award and creator of the 2014 Stevie Award winning virtual event A Course In Business Miracles®: 21-Day Discovery Series that attracted close to 6,000 official registrants from all around the world. An exceptional facilitator and teacher Heather is known for creating a safe, sacred community for true transformation whether she is teaching a Business Miracles® Class, delivering training online or in-person or mentoring members of her Business Miracles Community in her various Mentoring Programs. She has helped thousands of HSE®s release life-long limiting beliefs, overcome fears and learn how to build their business in a way that actually feels so good that they can’t help but create solid, sustainable, high level financial success. Heather is also the founder and leader of the Highly Sensitive Entrepreneur® movement.  2:34 - Heather tells us her story which is very interesting. 5:26- How Heather realized she was not happy even though her business was doing well. This is when she realized she was a highly sensitive person.  6:35- A dark night made her question if she should be self-employed. After discovering Dr. Elaine Aron’s book, Highly Sensitive Persons, she knew she was very highly sensitive. Heather continues to explain further.  8:54- Penny and Heather have a conversation explaining what highly sensitive really means so people understand the difference between overly sensitive and highly sensitive.  9:55- Challenges faced by entrepreneurs that are highly sensitive  11:08- Heather explains more about the top shadows that HSE people experience and the top three shadows, overwhelmed, over responsibility, over protection. HSE entrepreneurs have to learn to shift their behavior to their strengths.  13:08- Heather talks more about HSE entrepreneurs and how having their own service-based business can be a calling and a healing can occur.  15:33- Penny asks Heather what kind of coping mechanisms she teaches HSE’s. Heather explains there are three primary mechanisms and she continues to further explain each one.  20:18- Heather shares stories about how some highly sensitive people have taken the mechanisms and what results they had.  23:57- More understanding when HSE’s reach out for help and how Heather generally sees three categories.  25:54 – Discussion on how many people are highly sensitive and the data.  27:34 – How does a highly sensitive person entrepreneur cope with going to networking events that have a lot of noise? Heather explains some techniques she uses and how an HSE person can cope attending a traditional networking event.  30:18- Penny and Heather discuss how an HSE entrepreneurs marketing can be very effective due to their strengths.  31:54- HSE’s are extremely good listeners and it is a great strength and can serve them well.  33:23 – Traits of a highly sensitive person and how they can use them to their advantage. Heather stated there is a process of trust to embrace these strengths.  36:19- More doesn’t mean better it just equals more. Heather explains that each HSE person’s success will look different.  38:30- Penny asks would could do better when approaching a highly sensitive person to make them more comfortable. Heather shares great insights and offers suggestions.  41:15- How learning you are a highly sensitive person can make a difference not only professionally but also personally. Heather shares how it has helped her personally.  42:38 – Penny asks Heather to talk about the quiz that is on Heather’s website. Penny suggests everyone should do the quiz even if you don’t think you are highly sensitive. It can help you understand how some others are highly sensitive. 45:16 – Heather eloquently explains how the entrepreneurial journey is about feeling safe and retraining to allow HSE’s to be successful in their journey.  45:16 – Where to connect with Heather.  To take the quiz: https://businessmiracles.com/freetool/hse-quiz.html  for personal assessment and receive the success guide.  Website: www.businessmiracles.com  Facebook: www.facebook.com/businessmiracles/  Instagram: www.instagram.com/bizmiracles/    

Our guest Annie Gaudreault founder of Veev, is a health and wellness coach who specializes in middle age women. Are you are encroaching middle age or are there? Then you must hear Annie’s 6 Pillars she uses with her clients, so they get their joy back, energy back and their life back. Guest’s Bio: Annie Gaudreault career spans 25 years in the public relations, design & branding industries servicing Fortune 500 clients such as Nestlé, Molson and McCain Foods. Embodying a contagious zeal in living life to its fullest, she practices what she preaches. An accomplished endurance athlete, Annie has completed over 10 marathons including the prestigious Boston Marathon as well as 3 long distance triathlon Ironman competitions. She has done so while living with Cystic Fibrosis, genetic disease that affects the pancreas and the lungs.   To further her passion in the health and wellness area, she recently graduated as a holistic nutritionist. As such she founded VEEV, dedicated to support the health of middle-aged women live with vitality and strength. 2:52 – Annie shares how this is her third business and how it evolved. Plus, how she had a plan for a year to make it successful. 5:50 – Discussion on why Annie decided to focus on a specific niche, middle aged women. How women have different health needs when they turn 40. 10:09- More conversation about how women’s mindset changes after 40. How women could get away without really taking care of themselves in their 20’s and 30’s but when they hit 40 the body says, “no more”. 13:35- How aging is a myth that we must suffer through. 15:24 – 6 Pillars to Aging Joyfully, Mind Body Spirit approach. How aging well is a choice. Annie lists each pillar and then she starts explaining each one. 22:06 – Penny and Annie start drilling down Pillar #1, Nutrition for middle age women. Habits versus rituals are discussed. 27:20 – Pillar #2, Activity, doesn’t mean exercise in the traditional sense. 32:30 – Pillar #3 Emotional and Environmental is further discussed. You need to be in a place you feel safe and supported. 33:36 – Pillar #4, Supplements that can make you feel great. 36:12 – Pillar #5, Rejuvenation, taking care of your soul. Annie shares examples of ways to consider in how to fill your soul tank. 38:14 – Pillar #6, Purpose. Discussion about finding purpose when you work for a big company and how you can find purpose outside of that. How solopreneurs may have more flexibility to bringing their purpose as part of their company. However, working in a company there are other choices. 41:37 – Annie explains more how the pillars are equally important. Some pillars you practice everyday and some more general and are a work in progress. Plus, a conversation on how the pillars relate to a balanced life and living with intention. 44:23- Penny asks Annie what message she would like to share with our listeners. HOW TO CONNECT WITH ANNIE https://veev.ca/

Our guest Loren Fogelman shares 5 Steps to Successfully Raise Your Rates without Losing Clients and lets us in on the 4 things client’s value most and will happily pay for.  Hear how to stop competing on price. Learn what your clients truly value and pricing pitfalls. Double your income while working half the time and understand what clients truly value.  Guest Bio: Loren Fogelman is a keynote speaker and one of America’s top ranked business coaches. In 2018 she was recognized by HubSpot in its annual list of the world’s top 22 business coaches. As a keynote speaker, Loren has delivered talks and workshops across the United States at major conferences such as Inbound, one of the world’s most esteemed content marketing events for entrepreneurs, as well as many niche conferences for accounting professionals. Loren is an expert in pricing strategy and sales for small business owners. Her passion is empowering entrepreneurs to double revenues by working half the time through strategic pricing and effective sales techniques. Loren coaches service-based entrepreneurs to shift away from the trap of the “dollars-per-hour” business model to a value-based model that has, in some cases, allowed her clients to reduce workload by as much as 50%.  2:07 – Hear Loren’s story on how she was destined to become an entrepreneur. 4:34 – Loren speaks about how her education prepared her to work for somebody else and being an employee instead of an entrepreneur. And not how to sell her services without sounding salesy and price her services and value instead of trading dollars for hours. 5:22 – Hear how pricing your services can be difficult and understanding your value. Loren explains how to get past the faulty model of charging by the hour and why it doesn’t work. Plus, shares examples how pricing is subjective.  10:25- Importance of understanding your clients wants, needs and desires instead of just pitching a service. Plus, how people want results quickly.  12:46 – Penny discusses with Loren about coaching professional athletes and the similarities and differences to coaching growth minded entrepreneurs.  Also, Loren explains how athletes recognize they need coaching at an early age to become the best.  15:28 – Discussion on solopreneurs and how many successful business owners use coaches and attribute the coaching to their success. How a coach is like an investment.  17:54 – A conversation starts about mastermind groups and how they can help your business grow. Penny asks if you should be part of a master mind that is in your industry or not in your industry? Loren shares the pros and cons to both.  20:23- Penny asks Loren if there are common mistakes that she sees with entrepreneurs. Loren explains why it is so much better to not charge by the hour for your client and for you. Also, Loren gives examples on how to reply when a client asks you what your hourly rate is.  25:56 – Loren takes us through the 5 Steps she brings her clients through so they can have a business that supports their lifestyle and stops sucking the life out of them.  Focus on your strengths and who you work best with Separating your fees from time Success is messy- recognizing your mindset, beliefs, values, playing small How to stand out as the go to expert – establish a system to takes your client to where you met them to the end result. How to separates yourself from your competitors Solving a need by recognizing who your ideal client is and what their biggest challenge is or what they want to achieve, and they can’t do it on their own. Or they tried it on their own but didn’t get the results. That is where you start the value conversation. 30:55 – Loren let’s us know that she has a hand out that goes over the 5 Steps found on  https:/businesssuccesssolution.com/handout   34:58 – Hear how Loren shares the 4 things client’s value most and will happily pay for. Below are the 4 things client’s value and Loren shares examples how to understand them and position your business to satisfy these needs.  1. Quick 2. Easy 3.Save Money 4. Make Money  39:17 - Loren shares her message she would like all our listeners to hear. Again, great examples and valuable advice is shared.  How to connect with Loren:  Business name: Business Success Solution Website: https://businesssuccesssolution.com    FB: https://facebook.com/BusinessSuccessSolution Twitter: @lorenfogelman  Complimentary cheat sheet for registrants to follow along with this talk: https://businesssuccesssolution.com/handout/ https://businesssuccesssolution.com/worth/      

Ever wonder how to network and build professional relationships that count? Or how to have a great elevator pitch and a successful advice call? Our guest Colleen Clarke has the answers to all those questions and so much more. Weather you work in a corporation or an entrepreneur you will want to hear Colleen’s tips, success stories and processes.     BIO: COLLEEN CLARKE is a highly recognized career specialist, corporate trainer, and public speaker in the areas of career management and transition, communication and networking. For the past 20+ years she has motivated, inspired and counseled thousands of groups and individuals to maximize their career potential. Colleen is also a certified Workplace Coach with the Adler Institute. She is author of "Networking How To Build Relationships That Count" and "How To Get a Job and Keep It" and co-author of "The Power of Mentorship: The Mastermind Group". 4:19 – Listen to what motivated Colleen to start her own business.  How after 16 jobs she knew what she wanted to do. Hear how she started a networking group which morphed into a career counselling business and being a well sought-after speaker. 10:43- Colleen mentions that networking is not just about who you know but who knows you. 11:35- Discussion on networking and defining what kind of networking we are discussing. Job search Changing your career Transition in your life Starting your own business Colleen explains the importance of face to face networking and building a relationship. Finding the right people to network with has a much to do with what you want to do and be. Tips on how to search for people that do what your want to do and have had a similar path so you will get more answers. 13:55 – More tips on networking. One of the most important aspects of networking, is not to think the person you are speaking to is going to be able to offer you a position. That is not why you are networking. You want to let people know what you are looking for, so you have another set of ears and eyes looking for you and to build a data resource base. 14:22 – Suggestions on how to manage your data resource base on how to use it. 15:28 – Furthermore hear Colleen talk about how important it is to maintain those relationships in your data resource base and how to do that effectively. A couple of suggestions; 1. Group email 2. Post on linked in and content suggestions. 16:31 – Conversation about fears of networking. Tips on where to go to network. Associations in your own industry Join groups, example Company of Women Going to meeting Sitting on committees Greeter at events Take registration at a conference and golf tournaments Volunteering outside of your industry. 19:41- How to be more visible. It takes time to be more visible, but you don’t have to do it every day.  People should say you are everywhere, and you are easy to find. 21:29 -Networking is work,it is a science, an art, you must like people. Even if an introvert you can be effective in networking. Colleen suggested picking up a book by Carole Cameron, Splash, An Introvert's Guide to Being Seen, Heard and Remembered. https://www.amazon.ca/Splash-Introverts-Guide-Being-Remembered/dp/1894422503 Also, Colleen shares an example of how she helped a client that was introverted.   23:46- Great tips from Colleen on ways to help people remember you. If you are not appearing, then you are disappearing.  25:27 – Colleen describing the importance of the 3-minute presentation also know as an elevator pitch. How it should be succinct in what you do and what you are looking for. Plus, asking how I can help you and what can I do for you. 27:48- Colleen shares her strategy/process she teaches to have a good elevator pitch and gives us examples.  start with a result – tag line now they are hooked in you can explain what it means, define explicitly what you do so people can get a visual picture. They must be able to image what you do. 33:36- Colleen shares another technique and more examples. 36:31- Penny asks Colleen what she would say to someone that just started working in a big corporation and how they should start networking. Hear all the great tips that would apply to anyone working in a big corporation. Plus, building your brand and how to raise awareness what you do. 42:41- More suggestions on how to build your brand and documenting your wins on twitter and or on linked. It’s telling not selling. It’s not boasting, it’s about telling them about it. Talking about successes it important. 45:49 – Networking is a tool. It must be honed so you can use it on a on going basis. If you don’t have relationships, then you don’t have a business. 46:47- Big challenge is to get people to return your calls or connect with you. Colleen shares a story on this topic. 48:56 – Networking and collaboration discussion. 51:04 – Penny asks Colleen if there is a chapter in her book that she would like to highlight. Colleen says that she is huge advocate of the advice call. It is a 30-minute meeting with people that will help move you forward and are now where you want to be. Colleen explains how this process works and Chapter 7 lays out the technique, worksheets and success stories. 55:54 – This is where Colleen shares her message to all entrepreneurs and intrapreneurs. How to connect with Colleen: WEBSITE: https://colleenclarke.com/ WEBSITE FOR RESUME TIPS:   https://yourresumepro.com/ Colleen’s Books: Networking: How to Build Relationships That Count," removes the fear that many people have about reaching out and making connections, often with perfect strangers in strange environments. It is a “how to book”: how to engage people, what to say to set up advice call meetings, scripts to recite when at functions or in networking meetings, the importance of internal networking and increasing one’s visibility. CLICK HERE TO ORDER https://www.paypal.com/webapps/shoppingcart?flowlogging_id=fc44a60253ff5&mfid=1557054978716_fc44a60253ff5#/checkout/openButton

Ever wonder if you can start a business with your husband and make it work? Megann Willson shares a lot of tips on how to make it work and how and when to start your business. Also, hear about how she uses Innovation Games® and Conteno Weave to help companies become very successful.  0:00 Guest: Megann Willson BIO Today our Guest is MEGANN WILLSON, CEO and Partner, of PANOPTIKA which is a consulting firm. Megann also serves as VP Communications on the Board of the Canadian Council for Small Business & Entrepreneurship. As an Innovation Games® facilitator, she works with a wide range of clients from the C-Suite through Product Management teams.   She brings experience and skills gained in Sales, Marketing, and Strategic Planning, with organizations ranging from family businesses to global corporations. 5:00 - Hear Megann share how she started her business with her partner who is her husband and the risks that she took. How she set limits and goals. 7:40- Penny is curious how Megann can work with her husband. Megann explains the rules they put in place and how they were once competitors.  Megann then tells us some of the tips that help them make it work. Having a code that is nice and reminds your partner to stop talking about work Preserve the personal relationship and it has its own time and space Recognizing each other’s strengths and experience Share with what you want 13:50 – Discussion on how there are ups and downs in business and how to handle that. Megann offers advice how to overcome these moments and some good habits. How to set “The One”. 20:36- Megann shares what measures were put in place so the company could be launched. Listen to hear about how it is now always about money. 25:15 – Interesting how Megann shares her life experiences as a child and how it relates to her path to running a consulting company. 28:34 – A conversation on niche businesses and how Megann’s company determined what theirs would be and why. 31:57 – Innovation Games ® is a business tool Megann uses and she shares how she was introduced to it and explains how this methodology can be so effective. Using frame works and models instead of just asking questions help businesses become more aware of what needs to be done for their business. Plus, how the tool is effective not only face to face but can be done on line. 35:36 – Conteno’s Weave, a software business tool is explained and how it helps you connect with associates around the world. The connection and process help associates build strategy, solve problems and set priorities so everyone knows their role. 37:37 – Conversation about events that happen when you are in your home office and are in a on line meeting and the unexpected happens. How to deal with it. Plus, more on how Innovation Games® can be used remotely. 44:36 – Penny asks Megann what she would tell someone if they were thinking of becoming a consultant. Megann mentions that she is having a 5 by 5 challenge for sharper focus in your business.  Five days during the week and for 5 weeks which is for people that are going to start their business or are in business now.  To listen to the daily challenge, you can email Megann and get on the mailing list so you can receive the videos and be part of her Face Book group. 51:47- Megann suggests don't worry about failing.  She talks about how she was as an early twitter user and how she got great clients from connecting on social with them. 55:11 – Hear Megann’s message and how she encourages you to start now, don’t wait. HOW TO CONNECT WITH MEGANN www.panoptika.ca www.twitter.com/panoptika also findable at www.twitter.com/megannwillsonTO www.facebook.com/panoptika.ca  5x5 Sharper Focus Challenge Information: www.panoptika.ca/5by5focus 

Our guest today is Amy Vodarek, ACC, MScN Amy’s story is how she became a well recognized work-life coach, consultant and facilitator who's mission is to engage leaders and teams to create workplaces where everyone thrives. We also get insight in how to start a side hustle and then to a full-time business with less risk. Lots of conversation about the corporate world and being an intrapreneurial women. Plus, find out an important change in how we look at what companies we want to work for. Spoiler Alert: “Belong to Something” You can hear how she’s committed to advancement and success of women organizations, leading teams and as business owners.   GUEST BIO: Amy Vodarek is a transformational work-life success coach, consultant and facilitator who is on a mission to engage leaders and their teams to create workplaces where everyone thrives. She’s committed to the advancement and success of women in organizations, leading teams and as business owners. She’s the co-author of the book Good Enough. Embrace who you are. Unleash your brilliance exploring the often-hidden barriers women leaders and business owners face in fulfilling their potential. Amy is a resource for experienced coaches to expand their coaching capabilities with unmasking a master assessment of not good enough to co-create transformational change with clients. She holds an MScN from McMaster University and coaching certifications from Newfield Network, The Institute for Generative Leadership and is certified in The Leadership Circle.  She’s the founder of Amy Vodarek and Associates/Insight Edge; an Associate Consultant with Altus Growth Partners and Courage Group International. She provides Executive Coaching globally to CEO’s of social venture start-ups with Uncharted. She calls Milton, Ontario, Canada home and is the proud mom of 4 kids and 2 fur babies.   PODCAST NOTES:  2:00- Amy shares her story on her journey to becoming an entrepreneur. It started while Amy was teaching at McMaster, school of nursing while attending a career workshop which lead to knowing with out a doubt she wanted to coach. Then a trip to Colorado and more things fell in place. There were so many signs that is was the right path for her. She explains how the coaching world was an expansion of her original training and education but a different way of using those skills. TRANSFERABLE SKILLS AND BODY OF WORK 7:34- From that a conversation strikes up about transferable skills which is more than just skills. It is more about body of work and mindset. If you are interested in understanding this more there is a book that further explains this by Pamela Slim, Body of Work. 9:10- How there are common elements with big organizations and entrepreneurs. Both must learn to have conversations to build effective teams and help build rich client relationships where they keep coming back. HOW AMY STARTED HER BUSINESS AS A SIDE HUSTLE 10:30- Amy shares that her business started as a side hustle and things to consider when starting a side hustle. 1. Energy and creativity 2. play energy 3. Lunch and learn 4. Energizing and not depleting HOW VOLUNTEERING CAN HELP YOU GROW YOUR BUSINESS 12:18-Hear how Amy found time to start a side hustle with having to raise four children and a full-time job. Her strategy was to 1. Do lunch and learns 2. Volunteer to stretch your skills  3. Test out who would be invested in what you offer 4. Women’s groups  14:30 – More information on why volunteering can be helpful in many ways to start your business. 15:30 – Here is where Amy tells us how she knew it was time to launch her business full time and her contingency plans to create revenue. GOOD ENOUGH EMBRACE WHO YOU ARE 20:29- Penny is curious how Amy decided to write her book jointly with Anne Day, President of Company of Women, titled Good Enough, Embrace who you are.  Hear how they interviewed over 150 women and surveyed over 250 women over three years.  Plus, hear what common thread was heard among most women. 26:30 – Discussion on how corporate life can be lonely.  Penny tells a bit about her life in the corporate world.  Plus, types of groups that can be helpful are discussed. COACHING CHANGING IN THE CORPORATE WORLD 37:20- How coaching was once mostly used for executives and where is going today and why. More discussion on how executives and managers don’t always have skills for a leadership position and what is needed. BELONG TO SOMETHING! 40:05 – Amy really lays out how important why work place engagement is important, and statistics indicate it is getting worse.  The key is for people to feel they BELONG TO SOMETHING. They belong to something that matters and see their future in it.  SOFT SKILLS ARE REALLY ESSENTIAL SKILLS 44:37- Why soft skills sounds trivial and should be called essential skills. Hear how this relates to be a better leader.  AMY'S MESSAGE 48:40- Listen to Amy’s personal message.  It will make you think!   CONNECT WITH AMY: http://www.amyvodarek.com/ LINKED IN: https://www.linkedin.com/in/amyvodarek/?originalSubdomain=ca   BOOK: Good Enough Embrace who you are. Unleash your Brilliance by Amy Voderak and Anne Day https://www.amazon.ca/dp/B06ZZNGR2M/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1   Body of Work by Pamela Slim https://www.amazon.com/gp/product/1591846196/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1591846196&linkCode=as2&tag=bow-landingpage-top-20

Want to know more about how to franchise a business. Then you must listen to Joni from SupperWorks to hear her story.  0:00 Guest Bio Joni Lien is an award-winning entrepreneur, food fiend, world traveler, and SupperWorks Founder & Franchisor. In 2005, opened SupperWorks, the first “meal prep and assembly” business in Ontario. Passionate about providing mealtime solutions for busy people, Joni and her talented team have built SupperWorks to 10 Ontario locations. Joni proudly accepted the Entrepreneur of the Year Award (Oakville Chamber of Commerce/Rotary Club) and the Achievement in Retail Concept Award (Cadillac Fairview). She serves on the Board of Directors for the Oakville Chamber of Commerce and volunteers with 100 Women Who Care Oakville. - a great charity!   4:28 – Joni shares how Supperworks came to be. 6:00- Hear how Joni understood the pain points of working women and how it inspired her to start a business. 8:30 – Joni talks about how she started researching and some of the barriers she encountered. 10:08 – Hear how Joni got to know more about her niche. 11:50 – Discussion on some of the pain points. 13:49 – Also Joni gives us insight on how there was a big list of needs to find the right location. 14:42 – A couple of other steps are discussed, like finding equipment and financial resources. 18:00 – How Joni got their first customers and reached her niche. Plus, how the media played a role. 19:45 – Joni shares a business misstep.   21:30 – How the second location came about, and the learning curve associated with it. Plus, the documentation trail that was required. 23:43 – How future franchisees found them. 27:43 – How the menu is determined to satisfy customer’s needs.   29:27 – Joni shares her favorite customer story. 30:15 – How the customer base needs evolved and how Joni adapted. 33:45 – Joni gives us more advise on what you should consider before franchising.   35:48 – Discussion on scaling up your business if franchising is not right for you. 37:42 – Canadian Franchise Association is a good resource. 38:46 – Importance of collaborations is discussed. 41:09 – Jodi tells us her secret to success. 43:03 – Listen to Jodi’s heartfelt message to women.   HOW TO CONNECT WITH JONI/SUPPERWORK www.supperworks.com Also follow on Instagram https://www.instagram.com/supperworks/  

0:00 Introduction to our guest Liza Provenzano Liza Provenzano is Founder and CEO of SparkHR, a human resources firm that focuses on helping Canadian businesses to become more successful through the performance of aligned, capable and engaged teams. Liza is an experienced Human Resources professional, bringing twenty years of practical HR perspectives and insights to the solutions that SparkHR offers clients. With the depth of HR experience Liza brings to the table, she is also able to work directly with business leaders to implement the HR actions needed to achieve their business plans. SparkHR is a human resources company based in Mississauga, Ontario serving small and medium sized businesses in the Greater Toronto area. 4:42- Where to start when you are ready to hire an employee 6:28- STOP and follow these steps before posting a job. Hear Liza talk about how to create a list of expected outputs before listing the tasks for the role. 9:37- Discussion on how you may have to change when on boarding a new person in your business. 11:30- More thoughts on steps required before hiring. Step 2 is Smart Sourcing. How to find good employees. 17:53- Liza shares tips and guidelines when interviewing people for the role. 20:45- Pros and Cons of doing interviews in a coffee shop. 22:45 Technology options to stream line the interview process. 26:00- How to collect data after the interview. Objective sources of data available after the interview to validate your interview findings. 30:40- Liza clearly defines the importance of the employment agreement and the timing to make it a document of importance. 35:00- Defining if the person is really an independent contractor or considered an employee. 39:56- Ideas and suggestion on the right way to on board a new employee. Plus, some scary facts if this is not done properly. 42:40- Discussion on what is important to retain employees. 47:00- Penny asks Liza how millennial needs are different than any other age group. 50:49- Lisa gives us clarity in understanding what development can mean in the work place. 53:04- Penny shares how work place development and skills are transferable to other industries. 55:00- Conversation on the 5 Attributes of an Effective Team by Patrick Lencioni 57:23- Liza shares her heartfelt message to all of us. 58:37- How to connect with Liza for Leadership and Team Development LINKS: www.sparkhr.ca

Natalie Cousins shares her 6 Pillars to Success that she uses to help real estate agents grow their business. However, the 6 pillars can be used as a basis for growing other types of businesses as well.  BIO: Natalie Cousins is a Real Estate Agent, Business Coach, Speaker, Trainer, and mentor globally. She Transforms Real Estate Agents career and business with her 6 Pillar Systematic Processes to enhance your Visions, Goals, and Marketing to Standout, get Repeat Clients, Referrals, to deposit more money in your bank account!  1:15 – Hear Natalie Cousin’s story how she became a real estate agent and discovered systems to grow her own business and other people businesses. 11:20 – Natalie starts explaining why she came up with 6 Pillars and the mindset changes that are required to be a successful real estate agent. PILLAR #1 15:50 - How to create a vision and how to set goals. Hear how to make a vision board with intention. PILLAR #2 21:50 – Learn how important it is to develop a Business Financial plan to determine funds needed to achieve success. PILLAR #3 27:00- Natalie goes over marketing required to be successful. Hear how technology has changed how a real estate agent would market their brand compare to even 2 years ago. PILLAR #4 36:10- In this pillar there is discussions on Productivity and Time Management. Natalie shares some her time management processes. PILLAR #5 39:30 – Natalie states the next pillar is understanding your Sales Funnel and how it works to continue getting referrals. PILLAR #6 41:42 – Customer Service and Customer Retention is part of Pillar #6. In this pillar we hear Natalie explain how this step is so important for continued success. 46:28 – Hear Natalie’s message to people in business on how to be successful 47:38 – Links to how you can connect with Natalie.   LINKS: WEBSITE:  https://nataliecousins.com/ INSTAGRAM: https://www.instagram.com/workwithnataliecousins/ FACEBOOK: https://www.facebook.com/WorkWithNatalieCousins/ Facebook live show each Wednesday night at 8 p.m. EST  

Thinking about having a child or already have a child and a career/business. Then you need to hear the great tips from Lisa. So many tips on preparing and managing your life that comes with parenthood and having a career/business. BIO: Lisa Durante is the founder of Lisa Durante a boutique consultancy that partners with progressive companies to retain and empower talent so they can thrive at every stage of early parenthood and build gender- balanced, high-performing talent pipelines to leadership. 1:40 – Hear Lisa’s story. How she worked in New York, moved to Canada and found there wasn’t a good support system in place. This led her to start a blog and You Tube videos. 4:38 – Conversation how Canada and New York were different supporting mother’s when they return to work. 6:03 – Tips on what you should plan prior to having a child 8:08 – What you can do to prepare for as a working mother. 9:32 – How to build your personal brand. Discover how to shape your own narrative. 12:03 – Tips on budgeting and options available. 16:20 – Lisa advises child care options and what can work for you. 24:00 – Discussion on work life balance. Tips on how to find the right balance. What the right balance looks like. 30:23 – Tools that can help keep everyone aware of who and where someone is supposed to be. 39:50 – Tips on how to quickly know what else is happening in the world. 41:56 – Tips on meal planning 45:19 – Lisa shares a strong message that is valuable to hear for all working mothers.   LINKS: Contact Lisa: Website: https://lisadurante.com/ Instagram: https://www.instagram.com/lisa.durante/ Daily news for quick update: https://thebullet.ca/daily-news/  Sign up for their emails that will be delivered in your email box early every morning.  (Penny can’t live with out it!!!)

Sarah shares her journey to being a Plus Sized Model, Certified Personal Trainer, Influencer and starting her own Fitness Studio. Also, hear tips on Instagram and how the platform is changing for entrepreneurs.  0:00 Bio: Sarah Taylor is a Certified Personal Trainer, Plus Size Model, Motivational Speaker, Blogger, Former Miss Plus Canada, and the Special Project Editor at Fabuplus Magazine. Her mission is to help women on their journey to their best Lives: Body, Mind and Soul. 3:10 – Sarah’s story – How her challenges led her path to self love and entrepreneurial life. 4:45 – Sarah created a dream board and plus size almost didn’t make it in the board. Hear how she became a Plus sized model MODELLING A PLATFORM FOR MORE   6:00 – Modelling was a platform leading Sarah to a greater purpose in helping women: body, mind, and soul. 7:00 - Sarah’s tells us why her studio is not just about working out but helping to build confidence and self love too. 8:33 – Great discussion on diet culture and thinking food as fuel. 9:06 – Penny asks Sarah if her positivity is a big part in her success.  INSTAGRAM HISTORY AND HOW INSTAGRAM IS CHANGING 10:55 – Here is where Sarah shares her knowledge on instagram and how important it is to be a responsible influencer. 14:20 – This leads to a conversation on Instagram strategy, posts and stories. 15:34 – How structure like planning meals plays a role in an entrepreneur’s life. | 17:16 – Back to discussing Instagram and hiring and agency to build a strategy for both accounts    UNIQUE 3O DAY CHALLENGE COMING SOON 19:00 – How a 30 Day Challenge on Instagram will work and how it combines fitness as well as self love. 20:30 – More discussion on stories versus regular posts. How posts would go viral and being an influencer. Sarah tells us about how one of her posts went viral. 23:44 – IGTV and where is it going and more about being authentic STEPS TAKEN TO OPEN THE STUDIO 30:03 – Sarah shares how she decided to open up her studio and what were the events. She mentions Furturpreneur that helped with funding. Plus, the importance of financial support and moral support is so important. 37:10- Hear Sarah’s heartfelt message to women. CONNECT WITH SARAH: https://fitnessbysarahtaylor.com/ https://sarahtaylorsjourney.com/ INSTAGRAM : @fitnessbysarahtaylor   and @sarahtaylorsjourney STUDIO ADDRESS: The Purple Door, 693 Bloor St. West Lower Level, Toronto, ON M6G 1L5 FUTURPRENEUR OF CANADA -https://www.futurpreneur.ca/en/ Who they are: Futurpreneur Canada is a national, non- profit organization that provides financing, mentoring and support tools to aspiring business owners age 10-39.  

Hear about how to create financial business plans and different types of funding options when you want to start your business or grow your business. 0:00 Intro and Bio:  As President and Chief Financial Fitness Trainer, Tracey works with clients, individuals and business owners alike, to help them understand and improve their level of financial fitness with a goal of increased confidence using their financial skills, so they can be successful in their financial lives. In addition, she teaches at post-secondary institutions, leads speaking engagements and is the Executive Producer and host of the Young Money podcast all focused on increasing financial fitness awareness.   3:12 – Tracey tells her story and how she was and entrepreneur at a very early age. 5:07- Discussion on working for a corporation and how it prepared us for our entrepreneurial life. 6:16 – Tracey starts off by letting us know how important it is to be adaptable in business. 8:02- Penny explains a situation when she had to adapt. BUSINESS PLANS FOR NEW BUSINESSES     10:46 – Big discussion on business plans and Tracey lists what you should ask yourself. 13:04 – How your childhood may affect how you look at money.     TIPS ON WHAT TO DO BEFORE YOU START A BUSINESS     13:40 – Tracey gives us tons of tips and resources to use before starting a business. 17:35 – Discussion on finding support when starting and running a business. 19:12 – How important it is to understand who your customer is and their needs. OPTIONS TO FUND YOUR BUSINESS 21:29 – Tracey explains what the banks will require for a business loan. 23:25 – What private/angel investors will expect before lending you money. 26:54 – Plus, the best way to have friends and family loan you money for your business so it won’t damage your relationship with them. 28:42  - Penny shares not to be fearful of backing away if it doesn’t feel right OTHER SUPPORT REQUIRED WHEN RUNNING A BUSINESS 30:23- Tracey lists other support you need besides financial when a business owner, solopreneur, mompreneur. 35:23 – Discussion on accountability partners and mentors.     WHAT DO YOU DO ONCE YOU MADE MONEY 41:02 – Options when you are financially successful, and you have a family business WHAT AGE DO YOU HAVE TO BE TO START A BUSINESS?   46:45 – How younger adults have the desire to travel and belongings are not as important as experience. 49:15 – Trend for people to start their entrepreneurial life earlier due to businesses that require less capital.     TRACEY’S MESSAGE TO ENTREPRENEURS   53:21 – Tracey message has three main points. CONNECT WITH TRACEY BISSETT   Tracey Bissetts website: www.bissettfinancialfitness.com Tracey’s twitter account: https://twitter.com/bissettfinfit     LINKS CBD – Canadian Business Development Bank of Canada - BDC supports businesses with loans, consulting services and capital for growth and transition projects. https://www.bdc.ca/en/about/pages/default.aspx      

EPISODE # 10- GUEST AVRA FAINER Ever wonder how you can become a better speaker? Avra shares so many tips that it will make your head spin.  She shares her five pillars that she uses when coaching people to be great presenters. Get your paper and pen ready because there are so many great take a ways. 0:00 Avra’s Bio – She teaches clients to communicate with influence about their products and services, and to more effectively share their value with the world. Avra’s experience is honed from 20+ years of live theatrical and vocal performance experience. 2:40 – Avra shares her entrepreneurial path starting at the age of 9 as an actor. 4:40 – “Drop the Mic Principles” and what the principles are. 6:22 - How to be an authentic speaker is discussed. 8:00 – Avra runs through vocal tips to do before you hit the stage. 10:23 – Hear about Body language and what you should NOT do and what you should do. 13:51 – Tricks on knowing how long you are up there and how to pace yourself. 15:21 – Discussion on practising techniques and more tips on how to practice. 17:18 – Avra shares about how to create a presentation persona. Avra was willing to share her worksheet on How to Find Your Best Persona. Check links below. 21:47 – Tips on not what to do so you don’t alienate your audience when someone asks you a question while speaking  and also for Q&A periods. 25:25- Hear some of the biggest mistakes you can make as a speaker. 27:33 – Discussion on how important humor is as a speaker. 30:24 – How important hooks are at the beginning! Plus, discussion if stories work, pain points and paint point reversals. 34:34 – Avra explains further the importance of mindset. 36:24 – Penny asked Avra who her favourite speaker is. The link below is a spoiler alert!! 37:32 – Avra shares her message to all speakers or those that are thinking about becoming speakers. LINKS: Avrefainer.com Instagram and Facebook: @avrafainer PDF- Worksheet on “How to Find Your Best Persona” Avra’s choice in best speaker:  brendon.com 

Want to know more about podcasting? Then you must hear Amanda Cupido’s journey into the podcasting world. Her passion and knowledge of podcasting is inspiring. Amanda’s shares information that is valuable to anyone that is thinking about starting a podcast or already has one. 0:00 - Amanda’s Bio – an award- winning podcast producer and the author of Let’s Talk Podcasting: The Essential Guide to Doing It Right 2:00- Hear Amanda’s story how she became an entrepreneur and loved telling stories which led her to doing podcasts. 4:45 – Amanda shares how she was able to create her 1st major podcast, which was a serialized, mini series in an intrapreneurial role. 7:45 – She shares how you should never not pitch your ideas and how corporations that give space to their employees are the successful businesses. 9:10 – Hear some podcasts stats and potential growth rate. Plus, how podcasts are transitioning and where people listen to podcasts. 14:45- Discussion if podcasts are at a saturation level and the future of podcasts. 16:50- How You Tube has progressed and how podcasts differ or are similar. 17:18- Discussion on if there is a magical length of time a podcast should be. 22:05 – Advertising podcasts on social and what role social media might have in the future of podcasts. 23:50 – Amanda shares the first steps to take before recording. 25:27- Penny encourages Amanda to talk about her book so we can learn more about starting a podcast. Tons of great tips!! 29:04 – Amanda shares invaluable information on understanding your listeners and finding out who they are. 31:50 – Hear Amanda’s inspirational message to entrepreneurs and intrapreneurs

Networking season is coming so I asked Barb Katz from Socially Savvy Group to be a guest on the podcast.  If you really dislike networking events and /or are a millennial, you need to hear Barb’s tips. Learn how to really be amazing at networking events and build on relationships to build your personal brand. WHAT WE WILL LEARN IN TODAY’S EPISODE 00:00- Barb’s Bio.  So, you know she is an expert. 1:40- We started talking about the 2018 Word of the Year “AUTHENTIC”. 3:50- Barb shares a humorous story about how she started her business. 11:45- Barb talks about how her clients told her what they wanted, and how she developed her business to satisfy their needs. 12:27- She explains how she got the name “ Dating Coach” and also how the same skill set is used personally as well as for business. 17:75- We get insight into the biggest problem’s entrepreneurs are faced with when they are networking. 18:30 – Barb starts sharing tips on how to start a conversation in a networking event. 22:19 – Tips for millennials on networking effectively and how to start building their personal brand. 27:55- How introverts can get more comfortable going to networking events. 31:00- Discussion on what to do after attending a networking event. What is the Call to Action, so you get a return on investment. 36:27- What you can do if you are an extrovert and you meet up with an introvert? How you can make, an introvert feel more comfortable? 39:17 – How you leave a person gracefully that you are not connecting with. 42:23 – Discussion on if bringing a friend to a networking event can work. 45:00 – Barb shares RULE #1 when attending a networking event. 47:07 – Barb leaves us with a great message on support systems. LINKS: WEBSITE: http://www.sociallysavvygroup.com/ EMAIL: bkatz@katzconsultinginc.com

00:00 - GUEST BIO: Randi Goodman is a 4th level CMA, 6x #1 international best-selling author, and international speaker. Her goal is to provide small business owners and entrepreneurs with useful knowledge to help enhance their businesses. Randi’s passion for helping others lead her to run several Charity Gala’s. Her strong business sense prompted her to create Business to Business events and the Toronto’s Women’s Expo. Randi has produced almost 60 #1 international best-selling authors with her book series, Empowering Women to Succeed, which has become a major success internationally.  Her expertise in networking, marketing, social media, email marketing, lead pages, digital marketing, building sales funnels, podcasting, book writing, publishing, and monetizing is helping others step up their game daily.  She has built organically an incredible following on social media and helps numerous people with their setup and marketing online. In her personal life, Randi is a blackbelt in karate and is a proud mom of four boys. 4:08- Randi tells her story how she got started being an entrepreneur at an early age. Plus, she provides insight into what you do when you are 22 years old and dropped into a senior role in a company. Later, while raising four boys she was able to feed her entrepreneurial spirit. 13:30- A life changing event encouraged Randi to start the next chapter in her life. She shares how passion played a key role in her life. 15:20 – We discuss multiple streams of revenue. 17:16 – Randi talks about a project she wasn’t completely comfortable with but soon was going all out writing books. She believes everyone has a story to tell. 18:21 – Get your notebook out because Randi shares many options on how to create/write a book and why books are so important to entrepreneurs. 21:47 – Randi asserts that everyone has value and if you create a value list then you will see your story. 24:25 – The benefits of being a published author are discussed. Plus, she talks about how important it is to have an editor. 27:43 – She outlines the difference between having a hobby and having a business. Randi explains that the mental income we thrive on does not always bring in revenue. Also, she discusses having the right people around you and how to find the right people. 32:34 – Further conversation on multiple streams of income and options available, which leads to the dangers of having multiple streams and what to watch out for. 37:38 – Randi shares a heartfelt message she would like others to know that will help with their success.   LINKS: Randi Goodman’s website: www.randigoodman.ca Wealth Summit November 29th: www.wealthsummit.ca

Janice Savage gives us insight into starting a business and the importance of belonging to a business support group. Janice discusses five lifestyle management solutions and how small changes in these areas can bring harmony to your life.  You can still be busy but busy doing the things you love.  00:00 BIO: Janice Savage is the Founder of Savvy Concierge and is a professional Lifestyle Manager. Janice helps busy people find time they could only dream of having.  Her excellent organization skills and take-charge attitude makes a big impact when you need another hand. Besides getting everyone organized, she has spearheaded many fund-raising events.  Janice recognized that by making small changes in her life she could have more time with her family.  Now, with Savvy Concierge, she can provide that opportunity to others. 2:26 - Janice describes when she realized it was time to have a second career and how her entrepreneurial spirit came forward. Plus, she describes how she identified her strengths which helped her decide. 5:16 - Janice talks about getting out of your comfort zone and how important it is to find a mentor or group.  7:00 – Janice gives us insight into her membership with BNI (Business Networking International) and how the group helps her grow her business and supports her personally. 11:50 – Hear what Janice says were her first steps to starting her business.   14:15- Janice talks about how important her consultation is to her business and how people needs are so diverse. 17:40 – The Five Lifestyle Management Solutions are the pillars that create the biggest stress in lives. If you are feeling stress or pressure in one of these areas, then a little bit of help can make a world of difference. These pillars are: 1. Home organization 2. Office organization 3. Moving management 4. Errand List 5. Senior Support  24:45 – We have more discussion about the insurance coverage required for her type of company. 26:10 – We discuss how to cope when you are having a bad day and your clients are also stressed. Janice explains how she feels it is an honour to work with her clients. 30:00- Janice shares how she knew she made the right choice to start her business. 31:21 – Listen to Janice’s important message for people starting their business. LINKS: Janice’s website: www.savvyconcierge.ca BNI -Business Network International :  https://www.bni.com/about Insurance Company: http://www.mycoreinsurance.com/ Professional Organization Association: https://www.organizersincanada.com/about/index.html  

Adel Spraggon brings us an amazing technique to understand our behavioural patterns and how we can deconstruct these patterns to get rid of anxiety, panic attacks, impostor syndrome, and more.  By deconstructing our patterns, we can remove barriers, so we can live a life that we dream of living.  Adel Spraggon Bio:  As an inspiring thought leader in personal empowerment, Adele speaks to hundreds of people about how to turn their personal patterns into their personal profits.  By combining the latest findings in neuroscience with the ancient wisdoms of meditation, Adele shows people how to transform subconscious patterns, so they can break through their limiting blocks and step into leadership roles in all areas of their lives. 2:00 - Adele openly tells us her story about  how she started with three businesses and rapidly quit all three successful businesses. She suffered from panic attacks for ten years and had a cycle of quitting.  It was the morning after she quit her third successful business that she recognized she was following a pattern, but not in the same way we traditionally think of patterns. Adel further explains the insights she had that morning. 6:00 – Adele explains that this repatterning technique not only works for panic attacks but for anything that is stopping you from reaching your goals. People pleasing, impostor syndrome, work life balance, and handling you business can all get in the way of solving problems. 6:46 – We discuss how technology and the speed of today’s world can adversely affect our patterns. 9:41 – Penny asks Adele to tell us about her book, so we can learn how to break down our patterns. Adele explains the four steps needed to deconstruct a pattern. She takes Penny through a pattern she needs to break so you can see an example how the technique works. 24:25 – Penny asks a two-fold question: does Adele ever feel stress now and does it get quicker to understand the pattern? 25:58 – Adele states that once life becomes peaceful and effortless then you can set your goal bigger. She has an appealing message that defines why this process is so important. 29:00 – Adele tells us how she recently had a pattern that stopped her from creating her blogs and how she resolved this blockage using her technique. 31:00 – It concludes with a message from Adele that all women must hear! LINKS: Adele’s website:  https://www.adelespraggon.com/ Adele’s book, Shift: 4 steps to Personal Empowerment: available on her website John Dillon Haines You Tube, Neuroscience and Free Will: https://www.youtube.com/watch?v=M95uWYP2Z_s  

In this podcast our guest, Chala Dincoy gives us so much amazing information on how to sell.  She is an expert in seeing how B2B (Business to Business) companies should be positioned to bring them up to a new level. If you want to increase your sales, then you must hear what Chala shares. This podcast is a little longer than planned, but Chala shared a ton of great information and lots of great little nuggets for any business.   00:00  Bio- Chala Dincoy Chala Dincoy is the CEO and Founder of The Repositioning Expert. She's a marketing strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, for twenty years Chala was an award winning marketer for companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex, and BIC Inc. Now she's a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a speaker at international industry conferences.  Chala dishes out big advice that's to the point, accelerates your growth and is like ROCKET FUEL for your business! Below are some highlights and topics discussed on the podcast. 01:30 – Chala shares that she is excited because she has just committed to a 3-speaker deal in one she will be on the Times Square jumbotron in New York.  Is that not cool? 3:15- Chala tells her story about her corporate life and how that went. A sign that Chala was meant to be a certified coach. Chala describes her biggest barrier and how she overcomes that fear. 7:50- Penny asks Chala to tell us “What’s the worst thing you’ve said to get people interested in your business?”  8:34- Chala is an expert at teaching people the right way to do an elevator pitch and she shares her secrets. 9:50 – Chala discusses “How to Win Friends and Influence People” written many years ago. It states that hearing one’s name is so important and is still so today. 10:40 – Don’t miss this part where Chala really gives the listener more insight in selling your service. 11:20 – Chala shares how statistics can be effectively used in your elevator pitch and discusses how she volunteers at the jail. Yes, she volunteers in a jail. 13:50 – Penny asks Chala, “Can you think of the most compelling marketing you’ve responded to. Chala shares a true story and it is a good example you must hear. 16:35 – We have lively discussion on how to identify your target customer and what happens to your business when you identify your niche. Chala talks about how important it is to know your niche and not to be fearful of specializing. Plus, Chala shares her process and how research is important to determine a client’s niche. 22:50 – We explore how everything is trackable and how customer scores are a big thing now for large companies to use for customer service purposes. 26:43 – Chala outlines the number one thing she would like a new entrepreneur to know. 29:28 – I confess that I still don’t like selling myself.  This is where Chala shines. She knows how to teach people how to sell. If you have any problem selling, then you must listen to what she says. 31:11 – I get on a tangent about the fine line between being humble and seeming to be boastful when selling your services.  Chala clears up my belief in this area. 34:13- We talk about how to ask people for permission to offer advice. 37:00 -Finally, we explore how past patterns can affect your level of success.   IMPORTANT LINKS www.repositioner.com www.chaladinoy.com email: chala@repositioning.com Facebook: The Repositioning Expert Twitter: @Chala_Dincoy LinkedIn: Chala Dincoy You Tube: The Repositioning Expert

Doris gives us insight in self-publishing and what is needed to write a good book. She also shares why she owns five companies including a charity to support women. 00:00 Doris's Bio: Coming from a heritage of graphic designers an book printers, Doris graduated from OCAD and started Publisher Production Solutions in 2011. She uses her eye for design,knowledge of prepress, and printing to help self-publishing authors bring their books to life. Recently in 2018 Doris founded her own publishing house, PPS Publishing, where she gives the voice to women thought leaders and entrepreneurs. 3:02 Doris explains how she has five companies and how they are related.  4:40 We have a discussion on how self-publishing has created so many opportunities and how virtual self-publishing companies do not answer client's specific questions. This deficiency led Doris to create a company that supports self-publishing authors in a traditional manner. 7:50 We discuss branding and determining your goal when writing a book. Doris share tips, on how you can use existing content to write a book.  16:00 Doris describes how her niche is important to her business. 22:30 Discuss starts about women in tech and how statistically women won't apply for a job f they don't know 80% of the skills and it is a different story for men. 25:30 Doris shares how she had to overcome a big barrier. 37:49 More conversation why it is important for women in business to write books. 39:15 Doris shares a very a heartfelt message.  

Agnes Kiesz from Pure Studios shares how coaching and finding your niche can grow your biz. Find out how to reduce Instagram burnout. Plus, when to discount or not to discount when you are selling a service. Agnes is a professional photographer specializing in portraiture,both business and personal.  She started learning the art of photography at 18. She founded her business, Pure Studios after leaving the world of television.  Ever sense, she has helped countless professionals create their personal brand through imagery. She has photographed CEO's and executives, TV personalities, and many entrepreneurs who need strong visual branding. Her motto is "let's capture the pure you" because whether she is taking your business or personal photographs, she wants to capture your true, genuine spirit. Below are some highlights and topics discussed on the podcast. 4:21 Agnes shares how her business got started, the process she used and the importance of coaches and mentors. 11:20 We discuss picking a niche and how scary that can be. However, if you pick your niche your business will grow faster. 12:50 Agnes let;s us in on how she determines her pricing structure. 14:50 We share a good chuckle about how social media is a big image beast and how we use our husbands to take photographs. 16:30 We discuss how niches and what their needs are determine packages. 19:00 To Discount or not to discount on services 28:57 We discuss Instagram and a process Agnes uses to prevent burnout. 33:00 Agnes shares something that will leave you thinking about your business in a new way. Important Links: www.purestudios.co Facebook: @purestudiosphoto Instagram: @pure.studios      

Carol Schulte shares how Living B.I.G. helps women live their full potential. Her story is fascinating about how she lived in a different country every month for a year. Hear her process in how you can live B.I.G. 00:00 Penny reads off Carol's impressive bio.  Carol is an international speaker, published author, and founder of Women Living Big, Carol is on a mission to get you out of your comfort zone and into your B.I.G zone. As someone who has lived in Ashrams in India and vans in New Zealand,had dreadlocks in Thailand and shaved her head for breast cancer -even bungee jumped in her birthday suit- she certainly walks her talk. She lived in sixteen different countries, and her love of people and travel encouraged her embark on "Remote Year" in 2017. 3:15 - Penny explains why Carol is the first guest 4:45 - Carol shares her story about when she first thought of her business and how she used a focus group to advance to the next step. 9:00 - Carol gets into Living B.I.G and explains the process on how to break down your barriers so you can go to the next level. 14:45 - Penny asks Carol why she decided to live in a different country each month for a year. 19:95 - We have a super big discussion on barriers and how to get past them. Something all entrepreneurs should hear! 25:03 - Penny asks Carol if there is a message that she would like to tell other female entrepreneurs. Carol eloquently tells us her message. Hey if you like LADIES IN BIZ then please click SUBSCRIBE and click the thumbs up LIKE button. See you next week.

Welcome to Ladies in Biz! Penny Redmond the host is super excited about launching Ladies in Biz. Penny talks about what to expect when you listen to Ladies in Biz Podcast.  She discuses how her weekly guests will share their story so we can learn from their experiences. Some guests may have been in the biz for a while and some may just be starting out. Each guest has been hand picked because they will not hold back. They are authentic and will tell it like it is. They will explain what has worked for them which could help your business propel forward.  Penny mentions that sometimes we don't have time to go to networking events but need to hear other women in biz and Ladies in Biz can fill that need.  Also, after each show there will be links to further connect with the guest and other helpful links that have been mentioned in the podcast. Penny encourages listeners to send their comments and questions below or connect more on Ladies in Biz Facebook Group. The whole idea of Ladies in Biz is to help women and open and no judging communication is so important.  Penny shares her personal story and why she feels hearing other women in biz is so important.  Don't forget to hit the subscribe button so you won't miss any amazing guests!