Podcasts about best buy canada

In this episode of the Retail Crime Intelligence Podcast, Jon Briegel moderates a live Retail Secure Conference panel with Daryl Blackmore, Director of Loss Prevention at Rexall, and Dave Cheema, Director of Asset Protection at Best Buy Canada. They discuss how top Canadian retailers are turning insights into action. They share the technologies and strategies that help their teams stay ahead of repeat offenders and ORC groups.Dave and Daryl reflect on what's changed since adopting Auror's platform, from improved reporting at the store level to tighter collaboration with law enforcement. They share examples of how structured data is being used not just to react, but to prevent incidents altogether. The conversation also touches on privacy hurdles, internal buy-in, and how empowering employees has made a measurable difference in safety and outcomes.In this episode, you'll learn about:How feedback loops help store teams stay engagedThe role real-time data plays in stopping repeat offendersWhat it takes to implement new LP tech across large organizationsJump into the conversation:(00:00) Daryl Blackmore & Dave Cheema introductions(03:31) Enhanced store-level reporting through tech(08:18) Spotting offenders early to de-escalate incidents(13:26) Common roadblocks when implementing new technology(18:33) Tech to combat ORC and its future developments(23:41) Investigations built on stronger data(34:10) Collaboration with other retailers to stop crime

In today's Daily Fix:Today was probably Nintendo's Direct dedicated to the Switch 1, with next week's big Switch 2 blow-out ushering in a new era in gaming. But that didn't stop Best Buy Canada from accidentally posting—and then deleting—the preorder date for the Switch 2. According to Best Buy Canada, they will start taking preorders on April 2nd, the same day as the Switch 2 Nintendo Direct. In related news, today's Direct revealed a new Nintendo news app, which features another look at the Switch 2's Joy-Con, and that mysterious button that we now know as the 'C' button. And finally, yesterday Marvel held a 5-hour-long stream revealing the cast of the upcoming Avengers: Doomsday. We break down some of the reveals.

A new #LocationWeekly episode is out now featuring stories from Digital Envoy announcing the launch of LocID, TomTom & ESRI partner on advanced location analytics, HERE and AWS collaborate on AI mapping solutions for vehicles & Best Buy Canada opens retail media network to 3rd parties. Tune in now!

Welcome to Omni Talk's Retail Daily Minute, sponsored by Microsoft, Ownit AI and Mirakl. In today's Retail Daily Minute:Walmart launches a pilot program equipping store associates with body cameras for worker safety, marking a significant shift in retail security measures.Conagra Brands becomes the first major food company to specifically target GLP-1 medication users with new "GLP-1 friendly" labels on their Healthy Choice meals.Best Buy Canada expands its retail media network to include non-endemic brands, allowing companies like HelloFresh and DoorDash to present personalized offers during checkout.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

In today's Daily Fix:A third-party AI company may have accidentally revealed a release window for the Nintendo Switch 2. AI Shark—formerly GameShark (remember that thing?)—has announced that their new AI-powere game help tool will launch in the release window of the Switch 2, which according to them is September 2024. They have since said that they were basically guessing at the release date, but hmmm September does sound like a reasonable time to release a new console this year. In other game leaks, Best Buy Canada may have accidentally revealed a Version 2 of the PS5 DualSense controller with longer battery life. And finally, the upcoming Prince of Persia: The Lost Crown features an AI-generated voice...but by accident?

In a wide-ranging conversation, meet two of Best Buy Canada's standout veteran retail leaders: Mat Povse, Senior Vice President of Operations, and Eric Stockner, Vice President and Category Officer for Food, Home, and Baby. Mat and Eric join me on the mic to talk about big-picture trends, the current and future state of product innovation, this year's Black Friday performance (and what the point of Black Friday anyway), and what it takes to win the retail game in 2024 and beyond.Mat highlights that technology is now seen as a fundamental human need rather than a mere desire, reshaping consumer behaviour and expectations. They both observe a shift from a digital-first approach during the pandemic to a more balanced omnichannel experience where customers appreciate in-store expert advice. Eric notes that Black Friday has lost some excitement and urgency over the years, becoming more of an extended shopping period than a single event. While e-commerce has been pivotal during the pandemic, they agree that physical stores remain crucial for customer engagement and conversions. Looking ahead to 2024, both see continued investment in in-store experience and technology as key differentiators, focusing on personalizing customer interactions across all touchpoints, including their newly launched Best Buy ads platform. About MatMat Povse is the Senior Vice President of Best Buy Retail Stores and Operations, Geek Squad Services, and Best Buy Business at Best Buy Canada. In this role, he is responsible for the employee and customer experience, sales and profits for over 180 retail stores across Canada as well as the development and fulfilment of Geek Squad programs and services. Mat joined Best Buy in March of 2014 as Vice President of Merchandising responsible for Home Theatre, Audio, Wireless, Digital Imaging, Geek Squad, and was instrumental in the development and execution of the Major Appliances expansion plan in Canada. Since then, he has held numerous leadership roles, most recently as Vice President of Geek Squad Services. Mat has a passion for inspiring people and teams, and has a knack for facilitating productive alignment between organizations. Mat's multi-faceted experiences and work including service centric organizations has proven valuable in areas of convergence where he leads the optimization of current capabilities for future state, develops new and innovative partnerships, and integrates services at retail - all of which have helped to enhance Best Buy's Total Retail experience and set foundations for future growth. Prior to Best Buy, Mat was Vice President of Sales for LG Electronics and has also held key positions at Compaq, TELUS & XM Satellite Radio. Mat holds a Bachelor of General Studies, Business and Liberal Arts from Simon Fraser University in Burnaby, British Columbia.About EricTwenty years of retail head office experience at Best Buy Canada. Executive level expertise in the fields of Merchandising, Buying, Business Development, Ecommerce, Inventory Management and Marketing. Comfortable leading a large team and passionate about business development and leveraging competitive advantages to win in this fast-changing and increasingly complex retail landscape.  About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery. Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row.Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast_,_ The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.

In this episode Mike Smart of Egress Solutions interviews Jim Ewel, Trainer, Coach, Author of The Six Disciplines of Agile Marketing and Co-Founder of the Agile Marketing Alliance. Jim Ewel shares insights from his most recent book "The Six Disciplines of Agile Marketing" on how to improve employee engagement, customer success and business outcomes through embracing the practices of business agility. As one of the leading voices on Agile Marketing Jim outlines a path to greater marketing effectiveness and improved business results. Jim's insight is based on decades of executive experience and consulting engagements with many of the most successful global technology firms. His key to successful business agility is based primarily on a shift in mindset for the marketing organization as well as the front line professionals and their stakeholders. According to Jim, CEO's and other executives should avoid “cheerleading” agile initiative and resist the urge to make too many decisions; instead their role is to provide the resources, provide the leadership, get obstacles out of the way. Jim's Bio: JIM EWEL is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to the implementation of Agile marketing, The Six Disciplines of Agile Marketing. He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing, including organizations as diverse as T-Mobile, Salesforce, Best Buy Canada, Thales, Doxy.me, EQ Bank, Boston Private, CUNA, NAIT, Deseret Digital, SpaceSaver, Great Dane Trailers, Northern Arizona University, Netskope, Sprinklr, and Zenprise. Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video. ----------- Guest: Jim Ewel Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

In this episode of Building Brand Advocacy, Paul Archer is joined by Stephan Lukac. They discuss how brands can leverage marketing, personalization, and customer feedback to build customer advocacy.Stephan is a paid media strategist and digital marketer, passionate about driving capabilities forward to uncover new opportunities. He is currently the Marketing Director at INDOCHINO–a retail apparel and fashion company founded on the belief that people don't need to spend a fortune on a custom wardrobe. Before INDOCHINO, he was the Senior Marketing Manager at Best Buy Canada–an omnichannel retailer of consumer electronics, computers, entertainment products, related accessories, and services in Canada. Previously Stephan worked at TD (Toronto-Dominion Bank and its subsidiaries)At TD, he was at first the Project Manager of Interactive Marketing, then the Advertising Manager, then the Manager of Performance Marketing, and later on, the Manager of Digital IQ and optimization effectiveness.LinkedIn: https://www.linkedin.com/in/stephanlukacWebsite: http://www.indochino.comBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

Best Buy Business has some exciting programs in place geared to help the Small Business community directly. We had the opportunity to chat with Greig Pothan, National Sales Leader and Glen Hubert a Small Business Consultant both with Best Buy Canada to discuss the full capabilities BBB has in place to help small Businesses from procurement to installation to maintenance and refresh of the units they need. In this podcast, they both described their roles within Best Buy Canada and the services offered by the BBB to small businesses. They also provided their guidance and advice to businesses considering joining their programs.

Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.Recorded live on the main stage at RCC's Toronto STORE 2022 conference in June, Ron Wilson, President of Best Buy Canada and Mat Povse, Senior Vice President Retail, Geek Squad Services & Best Buy Business, sit down with me for a lively, wide-ranging discussion covering the nature of the post-COVID era consumer, retail marketplaces, new format locations and talk about enriching retail through technology. Thanks for tuning into this special episode of The Voice of Retail.  If you haven't already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone! About RonRon Wilson is president of international for Best Buy Co. Inc. In this role, he guides the vision and strategic direction for the company's operations in Canada and Mexico. Mr. Wilson began his career at Best Buy more than 25 years ago on the front lines of a Future Shop store in Edmonton, Alberta. Since then, he has worked in numerous leadership areas of the company, including merchandising, operations, marketing, and e-commerce. Since March 2013, Mr. Wilson has overseen a strategic plan that has driven the company toward providing a seamless “Total Retail” experience for customers' connected worlds. His leadership has been instrumental in introducing and implementing an in-store and online experience that builds long-term relationships with customers and provides excellent support and service before, during and after purchase. Mr. Wilson continues to lead the charge through introducing innovative ideas, including the company's recent growth into expanded product assortment online, reserve and pick-up in store program, and optimizing the company's delivery and fulfillment systems. Most recently, he led the successful consolidation of Future Shop into the Best Buy brand.About MatMat Povse is the Senior Vice President of Best Buy Retail Stores and Operations, Geek Squad Services, and Best Buy Business at Best Buy Canada. In this role, he is responsible for the employee and customer experience, sales and profits for over 180 retail stores across Canada as well as the development and fulfilment of Geek Squad programs and services. Mat joined Best Buy in March of 2014 as Vice President of Merchandising responsible for Home Theatre, Audio, Wireless, Digital Imaging, Geek Squad, and was instrumental in the development and execution of the Major Appliances expansion plan in Canada. Since then, he has held numerous leadership roles, most recently as Vice President of Geek Squad Services. Mat has a passion for inspiring people and teams, and has a knack for facilitating productive alignment between organizations. Mat's multi-faceted experiences and work including service centric organizations has proven valuable in areas of convergence where he leads the optimization of current capabilities for future state, develops new and innovative partnerships, and integrates services at retail - all of which have helped to enhance Best Buy's Total Retail experience and set foundations for future growth. Prior to Best Buy, Mat was Vice President of Sales for LG Electronics and has also held key positions at Compaq, TELUS & XM Satellite Radio. Mat holds a Bachelor of General Studies, Business and Liberal Arts from Simon Fraser University in Burnaby, British Columbia.About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail's prestigious Top 100 Global Retail Influencers for a second year in  2022. Michael is also the producer and host of a network of leading podcasts, including Canada's top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

Welcome to another rip-roaring episode of Rokk Review. Please note that this episode does contain some 'strong language and adult themes'. Rokk, Vet Cloud Gaming, Ray 3474 and Hoults glide over the latest cloud gaming news for GeForce NOW, Google Stadia, Amazon Luna, Xbox Cloud Gaming, Sony PS Now and other platforms together with the ever popular WTF Weird News! You can watch the show live every Thursday on twitch.tv/rokkshow (9pm UK, 1pm EST, 4pm PST). If you enjoy the show please consider joining Team Rokk at patreon.com/rokk - every penny gets put into the content. Also, check out The Stadia Rokk Show on Tuesdays at youtube.com/c/rokks- the Stadia only news, reviews, info and pro tips show with Jon (4ScarrsGaming and Best Buy Canada game blog editor) and William (StadiaProGaming). Now also on podcast! --- Send in a voice message: https://anchor.fm/rokkshow/message

Welcome to the second of the new season of Rokk Review, now on podcast! Join Rokk, Vet Cloud Gaming, Ray 3474 and Hoults as they trip over the latest cloud gaming news for GeForce NOW, Google Stadia, Amazon Luna, Xbox Cloud Gaming and Sony PS Now. As always hilarity ensues! In this week's episode, Rokk is on a road-trip so Paul Bayram joins the crew on the offchance that Rokk can't make it. As it happens he was able to join - from his car parked up beside a dereliect and very spooky hotel! You can watch the show live every Thursday on twitch.tv/rokkshow (9pm UK, 1pm EST, 4pm PST). If you enjoy the show please consider joining Team Rokk at patreon.com/rokk - every penny gets put into the content. Also, check out The Stadia Rokk Show on Tuesdays at youtube.com/c/rokks- the Stadia only news, reviews, info and pro tips show with Jon (4ScarrsGaming and Best Buy Canada game blog editor) and William (StadiaProGaming). Now also on podcast! --- Send in a voice message: https://anchor.fm/rokkshow/message

Welcome to the first of the new season of Rokk Review, now on podcast! Join Rokk, Vet Cloud Gaming, Ray 3474 and Hoults as they trip over the latest cloud gaming news for GeForce NOW, Google Stadia, Amazon Luna, Xbox Cloud Gaming and Sony PS Now. As always hilarity ensues! You can watch the show live every Thursday on twitch.tv/rokkshow (9pm UK, 1pm EST, 4pm PST). If you enjoy the show please consider joining Team Rokk at patreon.com/rokk - every penny gets put into the content. Also, check out The Stadia Rokk Show on Tuesdays at youtube.com/c/rokks- the Stadia only news, reviews, info and pro tips show with Jon (4ScarrsGaming and Best Buy Canada game blog editor) and William (StadiaProGaming). Now also on podcast! --- Send in a voice message: https://anchor.fm/rokkshow/message

With the way we work — and learn — transforming at an unprecedented pace, building Agile learning programs is more important than ever. However, creating adaptive and flexible programs that can shift alongside business priorities isn't easy. We spoke with  Marjorie Van Roon, a Certified Professional in Training Management and senior manager of learning and development at Best Buy Canada, to learn how learning leaders can build Agile learning programs that set their organizations up for success ... no matter what roadblocks lie ahead.  Listen now to learn more on: The skills training professionals need to drive Agile learning processes. How Agile learning benefits individual learners and the business at large. Why Agile learning should remain a top priority for businesses today.

A release of confidential documents dubbed the Pandora Papers points to wealthy athletes, celebrities, politicians and others who are using tax havens to save millions. So far, the CBC and the Toronto Star have identified the names of at least 500 Canadian citizens or residents in the records. For more on the implications of this revelation we speak with Chuck Collins a researcher at the Institute for Policy Studies in Washington, D.C.; Tracey Strnad the director of 'Apple Harvest', tells us about her documentary that celebrates the apple industry along the south shore of Georgian Bay; Rod Phillips, the provincial Minister of Long-Term Care outlines some of his government's proposed changes to the system; Asha Tomlinson of CBC Marketplace tells us about their investigation into 'refurbished' electronics being marketed through Best Buy Canada; Paige Martin, our Ontario Hockey League expert previews the season that's just begun; So how has the pandemic which has restricted our ability to get together affected the sale of turkeys on Thanksgiving. We find out how farmers have been coping from Brian Ricker. He raises 50-thousand birds a year and is also Chair of the Turkey Farmers of Ontario.

In order to help customers make good buying decisions, Best Buy Canada advisers need to be well trained on the products that they sell. In this Powered by Learning episode, Marjorie Van Roon, Senior Manager, Learning and Development at Best Buy Canada, talks to d'Vinci CEO Luke Kempski about how the right training can drive retail performance. Show Notes:Well trained people are at the heart of what makes a great shopping experience at Best Buy Canada. Marjorie Van Roon offers key takeaways including these points:Best Buy Canada trains its advisers using customer personas so that they can assist buyers, no matter what their level of technical expertise and regardless of where they are in the buying journey.In addition to company training, advisors receive training directly from the product vendors which increases their expertise and  creates a sense of pride among team members.Employees are motivated to complete a certification journey each year and are incentivized to take additional training to compete for prizes. Best Buy Canada measure training impact with the Net Promoter Score and through customer feedback.  

Sara Aghvami, Director of Best Buy Health at Best Buy Canada, explores the concept of “helpful homes” and the role of digital health in enabling “aging in place.” She also discusses how the industry and academia can work in partnership towards meaningful results and how to empower seniors through digital literacy.Schedule a meeting with Natalie Yeadon: https://www.meetwithnatalie.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/ImpetusadboardsImpetus YouTube: https://www.youtube.com/ImpetushealthcareSara Aghvami: https://www.linkedin.com/in/sara-aghvami-b558a811/Best Buy Canada: https://healthcare.bestbuy.com/

For retailers, the pandemic upended much of what they knew about doing business. With ever-changing customer needs and an unclear road map, the industry had to evolve and adapt on the fly.  On the latest episode of the Shift podcast, we sit down with Stephen Gordon, Director of Multi Channel Logistics at Best Buy Canada, to discuss how he navigated the early days of the pandemic and remarks on what he sees as the enduring changes to supply chain logistics and retail. He talks about how strong communication combined with outside-of-the-box thinking paved the way for Best Buy Canada’s successful response to the pandemic’s challenges from a supply chain perspective and beyond.

On this episode of Marketing News Canada, Darian Kovacs interviews Polly Tracey, Vice President of Communications & Public Affairs at Best Buy Canada. Polly chats with us about the importance and acceleration of e-commerce and how brands can succeed in this ever-changing marketing landscape. She also discusses Best Buy Canada's efforts to give back to the community. Check out *homesnotforsale.com* ( https://homesnotforsale.com/ ) to see how RIZE is changing the housing game with purpose-built rental projects. Sign up for the Marketing News Canada e-newsletter at *www.marketingnewscanada.com* ( https://marketingnewscanada.com/ ). Follow Marketing News Canada: Twitter - *twitter.com/MarketingNewsC2* ( https://twitter.com/MarketingNewsC2 ) Facebook - *facebook.com/MarketingNewsCanada* ( https://www.facebook.com/MarketingNewsCanada/ ) LinkedIn - *linkedin.com/company/marketing-news-canada* ( https://www.linkedin.com/company/marketing-news-canada/ ) YouTube - *youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw* ( https://www.youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw ) Website - ** ( https://jellymarketing.com/ ) *marketingnewscanada.com* ( https://marketingnewscanada.com/ ) Follow Darian Kovacs: Website - *jellymarketing.com/darian* ( http://jellymarketing.com/darian/ ) LinkedIn - *linkedin.com/in/dariankovacs* ( https://www.linkedin.com/in/dariankovacs/?originalSubdomain=ca ) Facebook - *facebook.com/dariankovacspage* ( http://facebook.com/dariankovacspage/ ) Instagram - *instagram.com/dariankovacs* ( http://instagram.com/dariankovacs/ ) Twitter - *twitter.com/dariankovacs* ( http://twitter.com/dariankovacs ) Follow Polly Tracey & Best Buy Canada: LinkedIn - https://www.linkedin.com/in/polly-tracey-a1399613/ Facebook - https://www.facebook.com/BestBuyCanada/ Instagram- https://www.instagram.com/bestbuycanada/?hl=en Twitter - https://twitter.com/bestbuycanada?lang=en

In the Amazon fueled ecommerce marketplace wars, with aggressive competitors—from eBay and Google to Walmart and Target — Supermarket Mega-chain Kroger seized the lock-down pandemic era to launch its own marketplace in 2020. In this bold move Kroger's shifted from its old store-based model into a co-created marketplace that offers tens of thousands of indie and global product brands—from food and household goods to health, beauty, and wellness companies. “We're continuing to invest in technology that enables us to expand our digital services to deliver anything, anytime, anywhere.” Jody Kalmbach, Kroger With many organizations still jumping on the band wagon—even Hudson's Bay is planning a 2021 launch—many have turned to marketplace SasS providers, like Mirakl, to create, launch and host transaction platforms between global buyers and sellers of products and services. Not surprisingly, Mirakl's growth in transactions on the marketplaces they operate was up 110% to $3.1 billion in 2020! On this episode of the Reboot Chronicles, fresh off of closing their $300 million funding round, we go under the Mirikal hood with Co-founder and Co-CEO, Adrien Nussenbaum to see how they are helping to drive disruption and innovation for these B2B and B2C companies. “Ecommerce accelerated dramatically in 2020, with marketplaces capturing a disproportionate share of that growth.” Philippe Corrot, Mirakl CEO Marketplaces are extremely complex models, with multi-factor optionality, so managing key growth variables is a powerful tool to build successful platforms that can keep-up and compete with the big-dogs. After working with over 300 B2B and B2C companies in over 40 countries such as Best Buy Canada, Kroger, HP Enterprise, AIRBUS, and Toyota, Mirakl has figured out how to partner with high potential companies that have great assets—and seek to evolve their business models and target changing consumer buying habits. Adrien puts it this way, “ imagine yourself ten years from now, do you see yourself as a consolidator or being consolidated ... on a consolidator site such as the Kroger's and Best Buy's of the world." --- Send in a voice message: https://anchor.fm/rebootchronicles/message

25 years ago, Amy and Michael Port earned their MFAs in acting from Yale and NYU, respectively, before working in TV, film, and theater. Now, at their Heroic Public Speaking Headquarters in New Jersey and for organizations around the world, they teach how to give better speeches and presentations both onstage and off. Disney, QVC, Guardian Life, Best Buy Canada, and Poo-Pourri are among the organizations that trust Michael and Amy with their high-stakes performances. Michael is the author of Steal the Show and 7 other books that have been translated into 29 languages and has been on the bestseller lists of the NY Times and the Wall Street Journal, among others.      The motto at HPS is to change the world one speech at a time. I resonate with this intention fully. I had the privilege of attending Amy and Michael's two day intro speaking course, CORE, at Heroic Public Speaking and was b l o w n away. Even with a background training in on-camera and voice over as well as acting and improv, I found the two day intro course, or appetizer to their main meal program, to be incredibly powerful and helpful.    We discussed ways to find deeper meaning, maximize your potential, connect more deeply with family and be of service in these trying times, especially as it relates to speaking and being self expressed.    Here's a lot of what we talked about: Add playfulness and take advantage of this 'staycation' time by raising expectations of yourself and children, having fun and being creative. Let the stage or screen be the place for drama, don't bring it into your life. Rather than worry about how you might look or come across in sharing your thoughts when speaking to an audience (be it virtual or on the stage), focus on being helpful and of service. Be highly intentional about the language you're choosing when speaking and how you want the other person to feel. Language and the intention behind it is powerful.   Michael talked about his struggle with dyslexia and how he grew up thinking he was "stupid" because of his struggle with writing and reading. What's amazing to me is that Michael has written 8 bestselling books and moved past his struggle with dyslexia because he realized it was more important to write and create meaningful works that would help others. His first book, Book Yourself Solid, became an immediate bestseller and is still a sought after book.   To learn more about HPS, Amy or Michael, go to https://heroicpublicspeaking.com.   Connect with Amy and Michael Port Facebook: facebook.com/heroicpublicspeaking Instagram: @heroicpublicspeaking LinkedIn: Heroic Public Speaking Website: www.heroicpublicspeaking.com   Enjoying the show? For iTunes listeners, get automatic downloads and share the love by subscribing, rating & reviewing here!   *Share what you are struggling with or looking to transform with Julie at podcast@juliereisler.com. Julie would love to start covering topics of highest interest to YOU. Please also let us know if you are interested to be a guest on her show to discuss where you are stuck, and do live coaching with Julie on her podcast.   Join host Julie Reisler, author and multi-time TEDx speaker, each week to learn how you can tap into your best self and become your You-est You® to achieve inner peace, happiness and success at a deeper level! Tune in to hear powerful, inspirational stories and expert insights from entrepreneurs, industry thought leaders, and extraordinary human beings that will help to transform your life. Julie also shares a-ha moments that have shaped her life and career, and discusses key concepts from her book Get a PhD in YOU Here's to your being your you-est you!    You-est You Links: Subscribe to the Podcast  Learn more at JulieReisler.com Join The You-est You® Community for Soul Seekers on Facebook Book Julie as a speaker at your upcoming event Amazon #1 Best selling book Get a PhD in YOU Download free guided-meditations from Insight Timer  Julie's Hungry For More Online Program (10 Module Interactive Course)

At Tabletop Bellhop we answer your game and game night questions, go "Ask The Bellhop" at https://tabletopbellhop.com/. Thanksgaming AMA. We answer your questions live. Also a review of King of the Dice from HABA and another look at Cthulhu Death May die after a demo night at the FLGS. Please subscribe to our YouTube ChannelThis is the 69th episode of the Tabletop Bellhop Gaming Podcast, an edited version of our live show recorded on November 28th, 2019. Join us as we stream live every week Wednesday’s at Nine P.M. Eastern: https://www.twitch.tv/tabletopbellhop. Disclosure: Some links below are affiliate links. Using these links costs you nothing extra and we earn a small commission, which helps us offset the cost of producing this show. As an Amazon associate I earn from qualifying purchases. Some games mentioned in this podcast were provided by publishers in the form of review copies. This episode includes:---Suggestion Box--- We read off and respond to listener feedback. Send feedback to moe@tabletopbellhop.com or sean@tabletopbellhop.comHorrified Review, Pips-N-Chits YouTube Channel, Buy Horrified, Becoming a Solid GM. Raising the Next Generation of Gamers, ---Ask The Bellhop/The Bellhop’s Tabletop--- It’s the last Wednesday of the month which means it’s time for us to answer your gaming and game night questions live.Coffee we are drinking: Muskoka Roastery Coffee Howling Wolf Friendly's Caramel SwirlThanksgiving Party Games: The Mixer, Fly Casual, Light Game Night Games No Thanks, The Great Dalmuti, Concept, Telestrations, Hamsterolle, Go Cuckoo, Terrible Rulebooks: Shafausa, Shafausa Review, Confrontation Hybrid (I called this Nemesis on the show), $10 Secret Santa Games: Rack-O, Monopoly Deal, Empire Engine, Canadian Online Game Stores: Board Game Bliss, Great Boardgames, Chapters/Indigo, Best Buy Canada, Online Game Shopping Black Friday Landing Page, US Deals Page, Canadian Deals Page, Maple Game Deals on Twitter, Gamer Gift Guides, Wish List Games: DC Deck-Building Game Rebirth, Harry Potter Hogwarts Battle Defence Against The Dark Arts, Harry Potter Death Eaters Rising Cooperative Dice Game, Tapestry, Space Base, Games with the kids: Splendor, Valeria Card Kingdoms, Ravensburger Good Licenced Games: Disney Villainous, Horrified, Jaws, Minecraft, Thrift Store Deals: Hasbro Heroscape Marvel Game Set, Game no one will play with us: Dungeon Crawl Classics, Star Wars X-Wing, Star Wars Armada, Star Wars Imperial Assault, Food Chain Magnate, Indonesia, 1812 Invasion of Canada, Game accessories we can’t live without: Shelf Liner, Wooden Bowls, Dice Trays, Licenced games we want to see: Dune, Talisman Batman Super-Villians Edition, Good Cyberpunk Board Games: City of Remnants, Android, Transporting Games Milk Crates, Themed background music: Music and Sound Effects to Enhance Your Game, Tabletop Audio, ---Announcements---01:04:45 Newsletter: Sign up for our newsletter. Get weekly updates about everything going on at The Bellhop in your mail. https://newsletter.tabletopbellhop.comGamer Gift Guides The holidays are fast approaching, check out our gamer gift guides. Gamers are notoriously hard to shop for so I’ve got a bunch of gift suggestions that aren’t just more games. All of our Gamer Gift GuidesThanks RPG & Co Thanks Brian at RPG & Co for our new logo and the great Mind Flayer Shirt Moe wore for the show.RPG & Co: https://www.playrpgandco.com/---The Game Room - King of the Dice--- A look at King of the Dice, from HABA USABuy King of the Dice, On the Blog King of the Dice, a Great Kids’ Push Your Luck Dice Game from HABA: ---The Bellhop's Tabletop---A look at what games hit our tabletops over the last week.Cthulhu Death May Die---VIP Guest Shout Out--- Head over to the Tabletop Bellhop Blog where you can read more about today’s topics and more. The Tabletop Bellhop Blog: https://tabletopbellhop.com If you enjoyed the show be sure to tip The Bellhop at: patreon.com/tabletopbellhopFind us all over the web:Facebook www.facebook.com/tabletopbellhop/Twitter Twitter.com/tabletopbellhopInstagram www.instagram.com/tabletopbellhop/BoardGameGeek boardgamegeek.com/guild/3347YouTube www.youtube.com/tabletopbellhop?sub_confirmation=1Twitch twitch.tv/tabletopbellhop MeWe

On today's episode of the Cyber Monday Podcast, Christian and Dominic speak with Ai-Kao Chang, Security Lead: Risk, Compliance and Awareness, of Best Buy Canada. Ai-Kao brings an enterprise-wide view, from a larger organization, of how small and medium-size organizations can sell to those larger organizations like his.

Jordan from North Vancouver won a 50” Toshiba Fire Edition TV courtesy of Best Buy Canada with this amazing TSN 1040 rendition of Rudolph the Red Nosed Reindeer.

Using servers to heat homes In this episode of WRLWND Radio, Marcello Sukhdeo talks about Google ad blocker, Samsung discontinuing My Knox and a startup company that wants to take the excess heat from servers to heat homes. Google Ad Blocker Google says that good ad experiences help the web thrive by funding the sites and services. But, people often encounter bad and disruptive ads on the web — ads that blare music unexpectedly, or force the user to wait 10 seconds before moving onto the next page. These types of frustrating experiences, Google says can lead someone to block all ads indiscriminately, and once they do, every publisher on the web pays the price. From the data collected, there is some good news - people don’t hate all ads, just annoying ones — so websites have to move from a more annoying experience to a more acceptable experience and that can make a huge difference. For example, 85 per cent of mobile users said they found anchor ads only just a little annoying or not annoying at all.  The ads that annoy people the most are:  Ads that Interrupt  Ads that Distract Ads that Clutter One survey shows that 50 per cent of users said they would not revisit or recommend a page that had a pop up ad. Google acknowledges that this kind of ad blocker will hurt publishers and even Google itself who makes the vast majority of its revenue from ads. Yet, this is not stopping Google from implementing the Chrome ad blocker. My Knox Samsung is discontinuing My Knox in favor of the newer Secure Folder app. The company is now urging My Knox users to switch to Secure Folder, which can be download from Galaxy Apps. The app is compatible with all Samsung smartphones with Android 7.0 Nougat or higher. Servers to heat homes By just using a laptop you know that computers give off a lot of excess heat. For data centers, this is a big problem, wasting energy and money. To mitigate this, companies have experimented with moving facilities to near the Arctic Circle and even submerging servers underwater. But Dutch startup Nerdalize has a different approach - it wants to harness it and then use it to heat people’s homes instead. The setup is simple enough: you pay Nerdalize to install a server in your home; it heats your house for free; and Nerdalize makes money by selling the server space to other companies. But with this there are some questions: Will companies be happy about having their data sitting in people’s houses? How will customers feel when they need to let an engineer in to fix their malfunctioning servers? But for Nerdalize I think they have a big task ahead to convince companies to store their data in residential homes. Techbites Google Home is finally available for pre-order in Canada at $179.99 at the Google Store and Best Buy Canada, and if you'd rather wait for it to hit store shelves, you'll be able to walk into Google Store, Bell, Best Buy, Indigo, London Drugs, Rogers, Staples, The Source, Telus, Visions, and Walmart on June 26th to buy one. Google is promising that when the Google Home launches in Canada, Google Assistant will work in both French and English. If you're keen on dropping $179.99 to pre-order a Google Home, check out Best Buy Canada, which is offering a free Chromecast with your purchase. Apple announced recently that app developers have earned over $70 billion through the App Store since its launch in 2008. The revenue split between Apple and its app developers is 70/30 for most purchases, meaning users have spent over $100 billion in the App Store since 2008. The company also announced that app downloads have increased over 70 percent just in the past year, with photo and video apps nearing a 90 percent growth rate. Talking about the App Store, Google Play, the app service for Android users, is not the same moneymaker for app makers as its Apple App Store. Android users are downloading more apps from Google Play, but less inclined to spend. Market researcher Sensor Tower released a report Thursday that shows on average Android users in the US are spending 33 percent less on Google Play than iPhone users are on the App Store. On the other hand, Android users download more apps per device, an average of 42 from Google Play last year, while last year iPhone users downloaded an average of 33 per device from the App Store. And finally, Adobe's new mobile scanning app called Scan, is a free app for iOS and Android that converts printed text into a PDF simply by snapping a picture of it. That's not unusual for scanning apps, but Adobe's including optical character recognition (OCR) for free. That means once your image is converted to digital text, you'll have a document you can search, edit, highlight, comment on, sign and share. Adobe says it can do multipage documents too, and there are no limitations or watermarks to get in your way.

As we begin to wear our technology, consumer electronic stores are starting to look more like department stores, with retail space dedicated to fitness trackers, smart jewelry, and (in some cases) even apparel. Here to talk about the future of the consumer electronics store—and how companies like Best Buy are brushing up against wearables and fashion—is Zayn Jaffer, the Director of Emerging Business at Best Buy Canada.

  Guest Bio: Stephan Spencer is an internationally recognized SEO expert and bestselling author. He is the author of “Google Power Search”, co-author of “Social eCommerce”, and co-author of the “The Art of SEO”, now in its 3rd edition and considered THE bible on SEO. Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario. Stephan continued as a sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quicksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel. Stephan speaks at many Internet marketing events, including SES, SMX, PubCon, Internet Retailer, Shop.org, etc. He’s contributed to Huffington Post, Search Engine Land, DM News and MarketingProfs, among others. Stephan is the creator of Traffic Control, a 3-day seminar on SEO, co-creator of the 3-day professional development seminar Passions into Profits with Kris Jones, and the host of 2 podcasts, The Optimized Geek and Marketing Speak. Interesting Facts and Sound Bites:   He holds an M.S. in Biochemistry from the University of Wisconsin-Madison. Inventor of “The Gravitystream” - an automated pay-for-performance natural search technology platform, re-branded as RIO SEO Website Optimizer.       Show Notes:  Nile:              Hey, welcome back to the social media business hour. We’re talking with Stephan Spencer and Stephan is a true SEO expert. He’s really written the bible on SEO. Go back in the first segment if you’d like and listen to the details regarding that. But without getting into the details we were talking about some SEO strategies and one of the things that we happened to talk about was an SEO audit and in that audit finding duplicate content. Now, one of the questions I get asked a lot Stephan is about duplicate content. What’s considered duplicate content? What’s not? You know, what would get you slapped by Google if you will. And so rather than me speculating on it let me just ask you about that. Stephan:          Yeah, great question. So, let me first dispel a big myth about duplicate content. It doesn’t create a penalty situation. It is a filter. Not a penalty. So, when you get filtered because you have duplicate content that another more authoritative site also has it’s not like you are being slapped. It’s just basically that you’re not being favored over a more authoritative site. And this can happen if you’re even the originator of the content. So, let’s say that you have created unique valuable content about cruises and cruise lines and various, you know, just each cruise line, princess cruises and so forth. And this is an actual real world case. A company, cruises.com created all these different write ups about each cruise and each cruise line and so forth and then they would syndicate it to various sites that -- like airline partners and travel partners like Orbits. And guess who would end up winning the duplicate content filter war in Google. It wasn’t cruises.com. it wasn’t even any of the airlines. It was Orbits. Because when you think about how much authority Orbits has with all of these links and really powerful, important links pointing to their site. So, cruises.orbits.com was the site that would win out and then everything else would get filtered. So, you don’t want to get filtered out. Even if you’re the originator of the content that can happen so there’s some strategies and tactics you can use to ensure that doesn’t happen. Like for example, any partners you’re syndicating to asking them to link back to the -- your original article from their article. Like if you’re syndicating an article to various business sites then you could have in the byline or the bio where you specify, you know, just your company and so forth. You can include a link to the original article on your site. Not just to your home page because we want to link directly to the article in question so that Google can see that oh, this is the originator. And also when you’re the first one to show that article on the web and then later your syndication partners start to show it on their websites that’s also a signal. And then there’s another thing that -- I’ll geek out for just a moment here and then we’ll get back to normal talk. And that’s called a canonical tag. So, you add this into the HTML code. It’s not really difficult to do. It’s just one line of HTML and it just specifies what the definitive source URL of that piece of content is and so if you get permission, you get buy in from this syndicating partner that they’ll put a canonical tag in your HTML on the page that points to your URL, your article on your site then that will be a very definitive signal to Google that you’re the originator of that content.   Nile:                You know, if you happen to share content or get it syndicated and the syndication partner -- obviously, you might want. But they are not going to do anything related to linking back to you or allowing this conical tag. Did I get that right?   Stephan:          Canonical tag.   Nile:                Canonical. See? I told you I’d mispronounce it. What -- or how much of the content do you have to change on your page to make it unique?   Stephan:          Substantial. It would have to be very substantial. Because if you just move your paragraphs around or you add an extra paragraph -- think of it like if you had this imaginary five or six-word long window that you ran across both pages to compare and contrast them and see how many of those -- these are called shingles. These five or six word long windows are in common between the two documents. Shuffling paragraphs around is going to still leave most of those shingles in common between the two documents. Adding an extra paragraph or reducing a paragraph, that’s still going to keep -- leave most of the shingles in common between the two documents. You’d have to do a substantial rewrite. Paraphrase most everything. Or significantly augment the content with tons of like user generated content, lots of customer reviews or discussion forum posts and things like that to really differentiate your content from the other site. And that’s also -- we didn’t even go into the issue of duplicate content that you’re causing to your own site just by misconfiguring all the -- like the URL structure or having superfluous parameters in the URL. And I’m getting geeky again. Sorry. I just -- I’m a geek.   Nile:                That’s okay. Keep getting geeky. You know, we get some technical people on here so we want to know this.   Stephan:          Yeah, yeah. and actually I’m a podcaster as well so -- when I say I’m a geek I actually have a show that has geek in its name. optimized geek.   Nile:                I like it.   Stephan:          So, yeah. I’m a real geek. So, anyways, if you have duplicate content on your own site -- so, you are competing with yourself. Now it’s like you are creating not only duplicate content but you’re creating page rank dilution. So, think of it this way. Like if the leading candidate for president -- whoever that is. I’m not going to get into Trump and all that sort of stuff. But let’s say whoever your favorite candidate is had a twin brother or a sister, whatever. And they both ran and they had similar platforms and they didn’t really have any differentiating, you know, their level of experience was pretty much the same and so forth. You’d have a hard time picking one of them, right? So, it would split the vote and neither would win. So, imagine doing that on your website. You have five different variants of the same exact product page at different URLs. You know, flags or parameters in the URL, tracking parameters and things and they’re all picked up by Google. It’s like having four twin brothers and you both, you know, all of you running for president and none of you are going to win.   Nile:                You know, so people get into article spinners and then they’re looking to change words out in the article and they get the percentage of words and all that type stuff. It sounds like that’s sort of a game that they’re probably not going to win. Is that a fair statement?   Stephan:          Oh, are they not going to win? In fact, they are going to lose very badly because most of Google’s future algorithm is going to be based on machine learning and you can bet that with artificial intelligence they’re going to be able to sniff out any of that nonsense and if it does not read like it was written by a human and it like reads like poetry -- you can't make an article spinner right like Shakespeare or, you know, whatever. Pick your favorite poet or a writer, right. So, you cannot fool the search engines going forward. You might be able to fool them today or a couple of years ago. But even today I’d say you probably aren’t fooling them. Maybe a few years ago possibly. So, you are down a path that is not going to bode well for -- it’s not going to -- you’re not going to win. You are going to in fact lose. Certainly get penalized for it. And when you do something that you think okay. I’m going to kind of skate the edge here and see how far I can get away with this and I know it’s not cool, I know it’s against Google’s guidelines but it works. And other people are having success with it. So, I’m going to keep writing this out until I think it’s too dangerous and then I’ll stop. That’s a terrible idea because what will happen is Google will be able to retroactively look back on all your bad behavior because they’re keeping a rap sheet on you for certain. And they’re going to be able to figure out -- hey, wait a second. You have a pattern of, you know, skating on the edge here, doing stuff that’s against Google’s guidelines until you suddenly think you’re about to get caught and then you stop. We’re sick of that and we’re going to slap you like you’ve never been slapped before. And rightly so. You know, you had it coming to you.   Nile:                Yeah, and that’s what everybody, you know, has heard about the Google slap that happened to a lot of people and they went from respectable or high rankings to being invisible.   Stephan:          Yeah, but they think in terms of like okay. I did this thing and then I got caught or I did this and then I got caught or I do this thing and I don’t -- did I get caught? I’m not sure but suddenly my rankings are not what they used to be and so forth. So, they can't pinpoint it to a particular algorithmic update. What they’re not thinking about is they’ve created a pattern of bad behavior. Google’s been keeping that rap sheet on them and they can retroactively go back and reassess, reanalyze the data, figure out that you were doing something that was not okay and you have this pattern of stuff and something that probably wouldn’t on its own have gotten you in trouble; with that pattern of bad behavior you’re slapped.   Nile:                That makes perfect sense and I know a lot of people won’t like that but let’s go back to where you were talking about duplicate content on your own site. And it’s not there for any other reason than you’re trying to create, you know, different pages on your site that address specific issues and you might have people look at content on those pages.   Stephan:          Yeah. it’s totally inadvertent. It’s not like you said well, let’s create five different copies of every product in my catalogue or, you know, whatever. It’s just that whoever built the site didn’t know what they didn’t know.   Nile:                If you encounter that problem, is there any way to basically say this is my main page, these other pages, you know, ignore because -- it’s something like that if you will.   Stephan:          Yeah, absolutely. That’s what the canonical tag was built for. So that really reduces the duplicate content. The thing is it’s only a hint. It’s not an absolute directive so Google may or may not obey that canonical tag but the -- before the canonical tag was cross domain meaning it covered multiple websites -- you could go, you know, like let’s say you get syndicated onto -- I don’t know. Businessinsider.com or something, right. And they agree to do a canonical tag back to your site, to your original article on your blog. Well, back in the day when canonical tags were brand new that was not supported. You only could use canonical tags within your own site and that was to reduce the duplicate content that was inadvertent created because of tracking parameters and things like that. Because if you have like added to the end of your URLs source=blog to track when people are coming into your home page from your blog or source=email if you’re tracking people coming in from your email newsletter and then you also have that email newsletter archive down the web and, you know, have all these different pathways into the home page and they all are different URLs with that source= whatever tracking parameter. Now you’ve created umpteen number of duplicates of your home page and that’s not -- that creates that duplicate content situation we’ve been talking about.   Nile:                Okay, okay. It makes sense. Well, listen, we’ve got a lot to talk about. I feel like we’ve barely scratched the surface but we’re at the end of another segment. So, join us in the next segment. You definitely don’t want to miss what’s coming up next. And we’ll be right back. Hey, welcome back to the social media business hour. This has been so exciting. We’re in segment three of a three segment interview with Stephan Spencer who is -- I’m going to change your title. I was saying that you wrote the bible on SEO. I’m now going to make you the SEO god so -- you might argue that Google really is in that position because they’re the guys that are making the rules but listen. I’ve learned so much. I appreciate it. Thank so much Stephan.   Stephan:          It’s great being here. Thanks for having me.   Nile:                So, you know, if somebody wants to learn some more about some of the SEO there’s a lot of tools out there. Are there any tools that are really worth your time?   Stephan:          There’s so many. That’s a great question because there are a lot of time wasting tools out there but there are some great tools and it depends on what you’re trying to do. Like some people will buy a big, expensive enterprise level tool and then they don’t have anybody to run the tool which is absolutely ridiculous. It’s like buying a really expensive car and nobody has time to drive it. What a waste of resource. So, if you instead buy lower priced tools and you spend your money on internal resources, staffing and outside consultants and so forth that’s way more effective use of your money. So, my favorite tools -- and I’m using these for all my clients, right. So, every engagement where I’m dealing with the three pillars of SEO which is, you know, every engagement I’m dealing with all three pillars so architecture, content and links if you recall. So, for links I’m using link analysis tools such as AH _____16:28 majestic.com, open site explorer which is part of MOZ. Of course Google has their free tools inside of Google search console. It used to be called Google web master tools. Doing link analysis with those. And linkresearchtools.com. these are all fantastic tools and I recommend having at least a couple of them so that you can compare and contrast the data that’s coming out of them and the reporting because they’re all different. They’re using different algorithms, different data sets, they crawl the web differently and to varying degrees. So, that’s just link analysis to figure out what your competitors are doing, where they’re getting their links from and which links are the most authoritative, important, trusted links so that you can maybe go after some of those same links and -- but again. That’s more tactics than strategy. You’ve got to have a strategy to like go viral with some crazy, amazing content marketing piece and so forth. And so we can circle back to that if you’d like. But so that’s link analysis. And then let’s say we’re doing some competitive intelligence on what keywords and so forth are driving the most traffic and rankings for our competitors. We could look at tools like search metrics. That’s M-E-T-R-I-C-S.com or semrush.com. and if we’re talking about keyword research to figure out which keywords are popular. Not based on looking at our competition and what they’re getting traffic on but just like what’s popular with Google searchers in our niche, our categories and so forth. Then you want to use the Google AdWords keyword planner which is a free tool. You just have to have a Google AdWords account which means you have to sign up with AdWords and give them your credit card but you don’t have to start buying AdWords campaigns. You can just never do that. And then log in and start using this free tool inside of Google AdWords called the keyword planner and this will tell you which keywords are more popular than others, synonyms, verb tenses, plurals versus singulars, all that sort of great stuff. And there’s complication with like -- algorithms have gotten better over time with google so it’s not so much like oh, I’ve got to get the right verb tense or I have to get the singular or the plural right depending on which one’s more popular. It’s more about entities and stuff so we can geek out on that later. But keyword research tools, that’s one of my favorites but there’s also keyworddiscovery.com which is a paid tool. There’s a tool within authority labs that’s great for doing keyword research. Authority labs is knows as being a tool for tracking your rankings. Your search rakings across the engines. It’s like Google and Bing and so forth. And speaking of tracking your rankings if you have never thought of YouTube as a search engine you should because it’s the number two search engine by search volume, number of search queries. So, tracking your rankings on the YouTube search engine is something that’s not on anybody’s radar for the most part but it should be. And there’s a tool called Woot that you probably have never heard of that allows you to track your YouTube search rankings as well as some other YouTube engagement metrics like watch time and number of views and favorites and likes versus dislikes. All that sort of good stuff so that’s --   Nile:                Okay, spell that one for us.   Stephan:          Yeah. Woot, W-O-O-T.net.   Nile:                Okay, great.   Stephan:          Yeah. lots of tools.   Nile:                Well, you know what? That -- listen, that’s worth the price of admission just to the podcast here for getting that listing of tools. And I know that wasn’t a complete list.   Stephan:          Not even close.   Nile:                But, you know, the thing that amazes me is you were just rattling all of that off the top of your head.   Stephan:          Oh, yeah. there’s a lot more up there.   Nile:                I can't remember all three of my names consistently. First, last and middle. I’ve got to stop and think every once and a while so that was impressive.   Stephan:          Oh, thank you.   Nile:                So, listen, what are some of the common or maybe even the most common myth about SEO?   Stephan:          Boy, there’s so many. And I actually created a white paper full of myths to dispel many of them. There were 72 in that document all in so --   Nile:                And I bet you that document’s on your website, isn’t it?   Stephan:          It is. It’s my lead magnet on my home page, on stephanspencer.com. so, yes. You can go ahead and download that if you’re listening -- if you’re driving don’t do that now. Go do that later when you’re in front of a computer.   Nile:                Yeah, we’ll have the links on social media business hour. This is episode 142 so no problem. Just go get the links and in the meantime continue to listen.   Stephan:          Yeah, yeah. so, let me give you a few examples of just myths that need to die but still haven’t. so, I still, to this day in Florida people are talking about meta tags and them having really any value for SEO. And I’ll -- let me get into specifics here because details matter. Like the devil’s in the details. So, the meta keywords tag is a meta tag that never counted in Google. And this is a great screening question by the way. If you’re looking to hire a consultant or an in house SEO person ask them about meta tags and specifically about meta keywords. What’s your process for optimizing meta keywords, how are you going to go about doing that? And if they give you any answer other than meta keywords what -- they never counted. Never. If that’s not their answer you boot them out the door because they never counted in Google. And if they give you some BS line about how, you know, they’re not as important as they used to be. Or yeah, they used to matter and not anymore. None of that is true. They never counted in Google and I can point to concrete evidence of that fact. Google webmaster central blog which is owned by Google and Google engineers write for that blog. They said that -- and back in 2009. We never counted the meta keywords tag. So, that’s one. And there’s another meta tag that’s talked about a lot called -- so, that was the meta keywords tag. Now I’m going to talk about the meta description tag. Do you know the meta description tag doesn't move your rankings at all? It’s not part of the rankings algorithm. It’s only used to influence the snippet that’s displayed on your search listing. So, you can change that snippet from like a copyright statement all rights reserved sort of thing to something more compelling which is great. But if you’re position nine, who cares? Nobody’s going to see that search listing. You’re buried. Yeah, you’re on page one but barely. So, instead do stuff that’s going to improve your rankings in the search results instead of tweaking the snippet that’s displayed. So, meta descriptions, that’s a very much a second order activity if that, right. Focus on the things that really move the needle. So, you could ask another kind of trick question or screening question of your candidate in front of you in the interview. Like tell me about the meta description and how that influences the rankings or how that -- where that plays in Google’s rankings algorithm. And if they give you any answer other than it doesn’t count, it’s not part of the rankings algorithm you boot them out the door.   Nile:                Well, you’ve got a quick boot process. I mean, we’ve got two questions already that we could identify if they know anything and boot them quickly.   Stephan:          Yeah, so just download my white paper and you’ve got 72.   Nile:                And if they don’t get through all 72 you know that you need to be looking for somebody else.   Stephan:          Yeah.   Nile:                I bet that you have some recommendations. Tell us a little bit about your business and how people could engage with you in all seriousness.   Stephan:          Yeah, okay, cool. So, I used to have like dozens of staff. We were in three different countries and it was fun. And I decided after I sold my agency that I was not going to replicate that again. That I was only going to take on a small number of clients that I could work with individually rather than just handing them off because when you run an agency, you’re the thought leader who is writing books and speaking at conferences and so forth you don’t have time to work on individual clients when you’ve got, you know, 30, 40, 50 active clients at any given point in time. So, I take a small number of clients and I work with them directly. I’m the one doing the deep dive SEO audits, I’m the one writing the content marketing strategy and presenting it. I’m the one who’s doing the keyword research and creating keyword strategy and doing the ongoing month by month kind of retainer work for the clients. Now, I don’t do all the like trench work. I’ll recommend, you know, outside people for doing things like optimizing individual title tags across a 10000-page website. I mean, I’m not going to -- I’d rather like -- I’d rather pull my teeth out than do that work. But the more strategic work and the really -- the deep dive forensic analysis and a really creative brainstorming for content marketing to get links and so forth, I love that stuff and so I do that with my clients. So, _____25:59 handful of clients at the beginning. Those are all clients I work with personally since I sold my agency. So, _____26:06 Chanel, Sony, Bed, Bath and Beyond, Bloomberg business week, Best Buy, Canada. Those are all post acquisition clients. So, if you’re interested. If anyone’s wanting to talk more about potentially taking it to a whole other level in terms of Google and driving more traffic just, you know, contact me at my -- go to my website stephanspencer.com. email me directly at stephan@stephanspencer.com and we can talk.   Nile:                And we’ll have all those links as I’d mentioned earlier up on the website. You know, I’ve been blown away. We’ve been through three segments. A lot of information. And I feel like we just haven’t scratched the surface. So, I understand why you’re so revered and have reached the status that you’ve reached. Because really, there’s just a lot of great information and I had so many questions that I wanted to ask we didn’t even get to.   Stephan:          You know, there’s always another level. There’s always deeper that you can go. Your website’s never finished, your SEO is never finished. If somebody is interested in doing more on your own DIY kind of SEO I encourage them to get a copy of my book the art of SEO. You don’t have to buy it in fact. I got permission from my publisher to share a free electronic copy of this 50-dollar book with listeners. If you email my assistant she’ll send the link. I can't -- we can't include the direct link to the O’Riley site because it’s super-secret and O’Riley, my publisher would have a fit if it got out there in the wild but for your listeners we can allow them to download one of my three books for free. So, there’s social ecommerce, art of SEO and Google power search and they could pick any one of those three for free. Just email my assistant admin@stephanspencer.com.   Nile:                And we’ll make sure that that is on the site as well. Actually we won’t put that on the site. You’ve got to listen. If you don’t write it down, go back and listen to it. It’s there. I think there’s value in that. Wouldn’t you agree?   Stephan:          Yeah, yeah. you can allude to it and say somewhere towards the end of the episode there’s instructions about how to get a free copy of a 50-dollar book from Stephan.   Nile:                There you go. That’s what we’ll do. That will be the tease in the site. But you’ve got to go back and listen. You know, Stephan thanks so much for being with us. I can't tell you how much I’ve learned and how much I appreciate it. I know that all the listeners with me do. Again thank you so much.   Stephan:          Thank you Nile. It’s been great being on the show. I love it.   Nile:                You know, and for the listeners, I want to thank you too. You really make the social media business hour. We would be nothing without you. And hopefully you learned a few new ideas or concepts. I’d be surprised if you didn’t. you know that my desire is you take just one of the things that you learned today and you apply it to your business this week. I know those small changes can make a big difference and I’m committed to bringing you at least one new idea each week. So, identify just that one small change you could make from the information that we’ve presented here and find out what a big difference it will make for you. So, until next week, this is Nile Nickel. Now, go make it happen.

Classroom 2.0 LIVE webinar, Kathy Cassidy-Featured Teacher, September 27, 2014. http://kathycassidy.com/about-me/ We are thrilled to have Kathy Cassidy back on Classroom 2.0 LIVE to share her amazing journey of becoming a connected educator with her students. Kathy is a grade one teacher for Prairie South Schools in Moose Jaw, SK, Canada. Since 2005, She has a classroom blog and blogs for each of her students. On the classroom blog, she shares classroom happenings through pictures and video showing what the students are learning. Her students’ blogs have developed into online portfolios, showcasing their learning in writing, reading, math, science, social studies and health. They use drawings, screencasts, podcasts and videos to help convey their ideas. They also use wikis or google docs to collect information that will help their learning. They regularly use Skype to connect with other classrooms, friends or experts who can help to answer our questions. She uses a constantly changing list of other online tools as they are appropriate in her classroom as well as Nintendo DS and recently, a class set of iPads. Her first book, Connected From the Start: Global Learning in the Primary Grades was published in 2013. She has won several awards, including the Canadian Innovative Teacher Award from Microsoft, the Canadian Regional Award for Reading and Technology from the International Reading Association, the Kay L. Bitter Award from ISTE and a Best in Class Award from Best Buy Canada.

Classroom 2.0 LIVE webinar, Kathy Cassidy-Featured Teacher, September 27, 2014. http://kathycassidy.com/about-me/ We are thrilled to have Kathy Cassidy back on Classroom 2.0 LIVE to share her amazing journey of becoming a connected educator with her students. Kathy is a grade one teacher for Prairie South Schools in Moose Jaw, SK, Canada. Since 2005, She has a classroom blog and blogs for each of her students. On the classroom blog, she shares classroom happenings through pictures and video showing what the students are learning. Her students’ blogs have developed into online portfolios, showcasing their learning in writing, reading, math, science, social studies and health. They use drawings, screencasts, podcasts and videos to help convey their ideas. They also use wikis or google docs to collect information that will help their learning. They regularly use Skype to connect with other classrooms, friends or experts who can help to answer our questions. She uses a constantly changing list of other online tools as they are appropriate in her classroom as well as Nintendo DS and recently, a class set of iPads. Her first book, Connected From the Start: Global Learning in the Primary Grades was published in 2013. She has won several awards, including the Canadian Innovative Teacher Award from Microsoft, the Canadian Regional Award for Reading and Technology from the International Reading Association, the Kay L. Bitter Award from ISTE and a Best in Class Award from Best Buy Canada.

It's a show of infinite possibilities for release In 2015.(Editor's Note: We are aware that Episode 37 hasn't posted yet. It will post very shortly, or it too will end up in 2015.) Tragically, there's no getting off of this train we're on and it's headed right for the row of bombs that is the Electronic Entertainment Expo. But first, Nintendo Free Radio picks up some New Business as Stephen sees if Scram Kitty (And His Buddy On Rails) is worth wasting one of your nine lives on before supplying us with an Atelier Totori update. Donald was introduced to the life of Cmdr Raina Shepard in Mass Effect, but BioWare needed a real quad to create an unwinnable situation for him. Austen has a few games, including Transistor, a game which ends up being similar to something that has come up in another segment, before Stephen and Austen pull into the pits to discuss Mario Kart 8.But that's not why you're here, as the second half sees Whatcha Watchin' chucked in exchange for what two members of the team will be watching the week after this releases - press conferences and Digital Events. Predictions are made, systems are villified, and the winner is predicted (Best Buy Canada). To close out, there's still time for a serving of piping hot Mushrooms including the fate of team based shooters on PC, new PCs to play the old shooters, and chldhood memories that need your help ASAP. Next time we meet, it'll be after the E3 press conferences. WIll it be a great big beautiful tomorrow, or just another year to pare down your backlog? Let us know what you think in the comments below or drop us an email! This podcast was edited by Donald Theriault. All music contained is used under provisions of fair use. We're not going to be this short again for a while.