Podcasts about east coast studio

Joel Oliver from East Coast Studio joins host Suzy Wraines to break down the realities of podcasting for profit. You'll hear honest truths about the challenges of sustaining a show, how to keep your motivation high, and the critical planning steps so you don't burn out or give up too soon. Joel and Suzy share their personal journeys—from messy beginnings to achieving growth—proving that you don't need to be perfect to start, and that building authority and audience takes time and consistency. The first step to leave the healthcare system and start a business is listening to the Starting a Business Simplified Podcast: https://www.startingabusinesssimplified.com/podcast Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/ Higher Purpose Entrepreneur Community: https://bit.ly/4h5QU0e Entrepreneur Personality Patterns Quiz Link: https://bit.ly/3Zmu9x6 - Content- (00:00) Intro (00:29) Medical Professionals Podcast (01:02) Podcasting Journey and Business Growth (05:58) "Considerations for Starting a Podcast" (08:24) "Podcasting: Building Authority Through Passion" (11:40) Comprehensive Podcast Promotion Services (14:07) Targeted Podcast Strategy Essentials (19:49) Show's Success Beyond Metrics (21:10) Podcast Engagement Metrics Simplified (26:49) "Maintaining Constant Productivity" (28:27) Podcast Scheduling and Time Management (33:37) "Start Your Podcast Now" (34:34) "Start Now, Perfect Later" Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Joel Oliver is the founder of East Coast Studio, who helps health-focused entrepreneurs succeed with their podcasts by managing their production workflow and providing growth coaching.Through his productized service model, Joel and his team handle complete podcast production while helping clients generate business leads and revenue from their shows. His approach combines technical expertise with strategic guidance to help health-focused podcasters amplify their message and impact.Joel's journey from freelancer to building a multi-six-figure business was dramatically shaped by facing open-heart surgery at age 28. This experience transformed his approach to business, teaching him the critical importance of building reliable systems and trusting teams. His transition from a one-person operation to leading a company that can function without his constant presence demonstrates how personal challenges can inspire better business models. Now, six years later, his story illustrates how embracing delegation and systematization can create both business success and personal freedom.Here's where to find more:https://eastcoaststudio.comhttp://profitsthroughpodcasting.comhttps://www.linkedin.com/in/joel-ecshttps://www.instagram.com/ecpodcaststudio___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

At 28, Joel Oliver faced the daunting reality of open-heart surgery. With the uncertainty of the outcome, he worried about the future of East Coast Studio, a growing family business that still heavily depended on him. Although his surgeon gave him 99% odds of survival, that remaining 1% made him confront life's fragility and the limitations of a business that revolved around one person. Having transitioned from freelancer to business owner, Joel realized that to ensure the long-term success of his company, he needed to delegate, create systems, and place trust in his team. While he did sneak in some work from his hospital bed the day after surgery, he was able to relax, knowing the team he built could keep things running smoothly. Nearly six years later, that experience solidified his commitment to building a business rooted in trust and reliability. Today, Joel's focus is clear: empowering entrepreneurial podcasters by providing them with a dedicated team to manage their podcast workflows, allowing them to live and thrive on their own terms. https://eastcoaststudio.com/ https://www.linkedin.com/in/joel-ecs/

#67 Joel Oliver, a heart surgery patient from Calgary, Canada shares his mitral valve replacement with a mechanical valve in 2018. Despite the initial struggles during recovery, Joel has since lived a full and active life. He emphasizes the importance of maintaining hope and patience through the difficult recovery period. Joel also discusses his current medications and how, aside from these, he feels no lasting impact from his surgery. More about Joel: Joel Oliver is the owner and founder of East Coast Studio, a podcast production company which helps entrepreneurs enjoy the benefits of podcasting, while making the process as smooth as possible. Since starting as a solo freelancer a decade ago, Joel's knowledge and skills evolved to grow the business to what it is today, notably through a major heart surgery in 2018 where he was forced to let go of the reigns and fully trust the team he had built. After surgery, Joel spent several years as a digital nomad. He remains at the heart of the company, seamlessly balancing the distinctive challenges and freedoms that come with entrepreneurial work. https://www.linkedin.com/in/joel-ecs/https://eastcoaststudio.com/Email Joel: joel@eastcoaststudio.comJoin the Patreon Community! The Joyful Beat zoom group starts in September 2024.**I am not a doctor and this is not medical advice. Be sure to check in with your care team about all the next right steps for you and your heart.**How to connect with BootsEmail: Boots@theheartchamberpodcast.comInstagram: @openheartsurgerywithboots or @boots.knightonLinkedIn: linkedin.com/in/boots-knightonBoots KnightonIf you enjoyed this episode, take a minute and share it with someone you know who will find value in it as well. You can share directly from this platform or send them to:Open Heart Surgery with Boots

100 episodes! What a milestone. In the beginning, I really wasn't sure what would happen. I knew that I wanted to try podcasting but I had no idea what to expect. However, once I knew that it would be something I would enjoy and that it would be a great way to connect with you, I committed, and here we are two years later!  In this episode, I talk about the whole experience from the start to the present moment. I share my learning curves, my process, and any tips for you - if you are thinking about doing this too. Thanks for joining me on this journey, and here's to another year of the Fearless Practice podcast!  In this Episode: Why I started this podcast  Creating the podcast  The pros and cons   Lessons I have learned  Why I started this podcast  There were many reasons why I was considering doing this podcast:  Would it help my consulting business?  Would I enjoy recording every single week? Finding other like-minded therapists to connect and talk with  Creating the podcast  Once I experimented a little, I knew that I was ready to give it a try! So I:  Took a course in podcasting  Decided on the intro music  Found a sound editor  Hired a designer for the podcast cards  Hired a copywriter to write show notes  In many ways, running this podcast is like a second job. In order for me to publish the podcast episodes that you listen to each Wednesday, the process looks a little like this:  Brainstorming the idea for each episode  Finding counsellors to interview Organizing points for each topic per episode  Recording the podcast either as a solo show or in an interview  Sending the the sound editor the audio  Listening to the podcast myself to make my own edits  Sending the audio to the copywriter for the the show notes to be written Editing the show notes myself Sending quotes and titles to my designer for the cards for the episode  Having the social media manager create posts for the podcast  Sending the final products to my editor to schedule it for publishing  The pros and cons  When I started this podcast I thought it would take maybe an hour or two a week, but as you can see, it's a much longer process!  Despite the long hours and financial investment, I'm so glad that I also get the chance to meet so many great Canadian therapists! And I'm grateful to those who have invested in my work and purchased from my store.  Lessons I have learned  Some of the things I now know about podcasting are that:  It really helps to have a great team around you  You will need to put in effort and energy to make it great  It's going to be an investment so make sure you have money saved up or coming in so that you can make it work  You can create community through a podcast, and it's a wonderful way to connect with other therapists in your area!  On the note of community, I want to know how I can help you so that I can keep creating content that serves your needs. Reach out to us with your suggestions!  Connect with me: Instagram Website  Resources Mentioned and Useful Links:  Ep 99: Christine Olsen: How to Settle into Your Niche with Confidence | EP 99 Learn more about the tools and deals that I love and use for my Canadian private practice Article: How to Set Up a Canadian Private Practice Website   Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) From the very first episode, I've trusted East Coast Studio to help ensure my podcast sounds great. They'll help you streamline the podcasting process so you can focus on running your practice. Schedule a no-pressure conversation with East Coast Studio today and save $50 off their Podcast Pro Trial by using code FEARLESS at checkout!

You might feel uncertain as to where to begin when it comes to marketing yourself on podcasts – it's something new! Even if you are a little nervous, it's easier, more lucrative – and more fun – than you might think. Being a guest and talking on someone else's podcasts or even starting one for your Canadian private practice are great, creative, and versatile ways for you to showcase your practice.  In this Episode: Podcasts are free marketing  Boosting your SEO and Google ranking  Dynamic marketing  How to become a guest! Podcasts and free marketing  Being a guest on a podcast is not only a great tool and a fun experience, but it doubles as free marketing!  As a podcast guest, you are exposed to a whole new audience, and being promoted to them, for free. Not only will you have a great conversation with a like-minded person, but you open yourself and your practice up to new people who don't now know that you're out there.  Boosting your SEO and Google ranking Along with being promoted for free, your name, your private practice, and your information will be added to the show note of that podcast when it's published.  When another website adds your business links to their website, those links become backlinks.These backlinks on other websites help Google to trust you more, which boosts your SEO (search engine optimisation) ranking.   When Google sees that your name and information are being referred to in other places, it will in turn boost your name in searches more. Dynamic marketing  Static marketing is often just words on a page.  Where dynamic marketing offers you that edge to success is that it allows you to connect with your potential clients using your voice. It helps them to trust you and potentially want to form a connection with you.  Additionally, using podcast marketing allows potential clients to interact with you and your work in a lot of environments. They could be listening to your episode while driving, cleaning, or going for a walk.  How to become a guest!  The first step is to do research: which podcasts are in your area, province, or mental health field that relate to your niche, areas of interest and expertise, or Canadian private practice?  The second step is reaching out: write a friendly, professional, and open email to the podcast hosts of the shows that you would like to appear on. In your communication, be sure to cover topics like:  Who you are and what your focus is  What your niche is  Who you help and how Bullet points of what you would like to discuss with them in the episode  Finally, end the email: thank them for their time and let them know how to reach you should they wish to chat with you further. Bonus tip: listen to a few episodes first! And ask for a 24h buffer period after the recording if you decide you don't want anything specific to be made public.  It's so important to put yourself out there and bring attention to your Canadian private practice. If you're looking for motivation, listen to my podcast episode with Lisa Simone Richards where we go through the importance and value of great marketing strategies.  Connect with me: Instagram Website  Resources Mentioned and Useful Links:  Ep 61: How to Provide Inter-Provincial Online Counselling Learn more about the tools and deals that I love and use for my Canadian private practice Article: How to Set Up a Canadian Private Practice Website   Listen to my Canadian private practice journey up until now!  Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) From the very first episode, I've trusted East Coast Studio to help ensure my podcast sounds great. They'll help you streamline the podcasting process so you can focus on running your practice. Schedule a no-pressure conversation with East Coast Studio today and save $50 off their Podcast Pro Trial by using code FEARLESS at checkout!

A Producer + an Editor = A Preditor. Two discrete roles got combined through circumstance and technology into one efficient super-being working alongside its predecessors. But don't be afraid, there is another new skills hybrid emerging to enter the battle for podcast production supremacy. We hunted, and bagged some of these different species and got their views on what they do best - and what's coming over the hill. On behalf of creators becoming potential clients, we asked 'Which combination of skills do you need in your producer? What are they ? and how to work with the right person'. In this episode we cover: What does a producer do? What does the client bring as a starting point for a podcast? What should potential clients expect from their podcast producer, and what's their remit? Lead Producer, Martin Franklin from East Coast Studio gets some quality Zoom-time with fellow producers, Courtney Carthy, Nick McCorriston, and Louise Poole to explore the different dimensions of production on Planet Pod. Links Courtney Carthy (Linkedin) Nick McCorriston (Linkedin) Louise Poole (Linkedin) Independent Music Podcast (Apple Podcasts) State 51 (WWW) Transcription Martin Franklin Hi, Welcome back to Metapod. This is Martin Franklin from East Coast Studio. And we are still deep diving into the world of podcasting and finding our things tick. So my question for this episode, what does a producer actually do? I noticed that there's quite a variety of approaches to production within the podcasting world. And I was kind of curious about how different people do it. I wanted to produce some sort of guidance for people who are perhaps thinking about producing a podcast or appointing a producer to produce their podcast, so that we just had a little bit of an overview of what what could you expect and the different approaches that different people take to, to do that work. Once again, I canvassed, the Australian Podcasters group, and I had three sterling individuals step forward, willing to talk to me and just share their thoughts in a conversation. So in this episode, I'm talking to Courtney Carthy, from Nearly Media, Nick McCorriston from Sound Boy Audio, and Louise Poole, from Welcome Change Media. And I'm really happy with the conversations that we had, because each of them takes a slightly different approach to the craft of being a producer, which is shaped by their background and their particular aptitude and take on what they what they do best. So we get into what's next for podcasting, music, copyrights, content strategy, and a whole load of other stuff, which, honestly, I hadn't expected to talk about before I hit record on the conversations. Courtney Carthy - Hearing the Potential Martin Franklin 2:07 So let's jump into the first conversation I had, which was with Courtney Carthy from Nearly Media, he's got a really strong radio background, spending almost a decade as a producer for ABC, he very kindly squeezed this interview into his journey from one place to the other in his car. So you will hear the sound of the car in the background. And I did think I could spend a bit of time cleaning up the audio and removing the various traffic noises that are in the background. But actually, I kind of like how it, how it sounds, he's in the car, and he's talking to me through his Airpods. And this is what it sounds like: Radio Production Martin Franklin 2:50 I know your background is originally as a reporter, and then producing in radio, I wonder if you could just give me your take on what's involved in the producer role for for radio. Courtney Carthy 3:04 It's basically everything but speaking on air, is how I used to think of it. So I didn't sort of get myself boxed in about, you know, what was or wasn't part of my job. I think before I worked in radio, I really didn't appreciate or media, you know, Southern first media sort of, like, role that I had was student radio. But I never appreciated how much work there was outside of the final product. And whenever I hear producer, I just think, you know, like, the person that does everything that knows what's going on everywhere. You know, that can that can yell at someone, not that I yell at people, but you know, that can identify, can see the end but knows where to start? Martin Franklin 4:02 Yeah. So in terms of the shows that you worked on, could you just kind of go into what's involved in from a production point of view? Courtney Carthy 4:14 Yes. The bulk of my time at ABC Radio, and, you know, radio in general, was as a live radio producer. So that would be like, you know, finding stories briefing, the host briefing the talent, deciding how we were going to cover a story. So, you know, effectively acting like a bit of an editor you know, sort of more like a newspaper editor, not an audio editor. And then, you know, pushing the boundaries of, you know, what, sort of, you know, angle we might take or, you know, how we respond to something or what the audience might like, and thinking about how that fits into the overall show in the overall context of, you know, where we were, you know, broadcasting. It would be physically, you know, physically getting on the phone, calling people, you know, as fast as you can, so that you can get people booked on that show, either the same day or the next, you know, couple of days. And then live producing the show. So that would be directing the host, updating the host, managing guests coming in and out. Cutting audio, getting audio, dealing with technical problems, answering the phones, pushing the buttons on the desk, sometimes dealing with legal issues, choosing music. You know, there's a whole host of stuff that goes on, as you know. Podcast Context Martin Franklin 5:52 Yeah. So that's, that's great. So can we move on to how does that roll transfer into the world of podcasting, as far as how you do it? Courtney Carthy 6:02 Well, the ability to conceptualise and then conceptualise audio, and hear it before you've heard, it is probably the biggest thing, I spent so much time explaining what shows will sound like and show formats, how they'll run to clients or, you know, just people, you know, that don't work in podcasts. But you know, we'd like to have a podcast made or, you know, helping me with a podcast show. People can't perceive what it'll be like, you know, if you say, you know, we'll have a cold open where you're speaking for maybe 30 seconds, and then we'll hit some music, and then that'll fade out into a second introduction that's got, you know, the proper sort of show, you know, theme and this and that. And then that'll go into the interview. And then we'll do a little bit of voiceover in the interview, you get through all the details, and people just can't hear it, like people that work in you know, radio, or podcasting or audio production can hear it Martin Franklin 7:05 With you taking such experienced role in shaping the podcast, what did the clients bring to you as a starting point? Courtney Carthy 7:15 They usually want a story told or a message conveyed. So they want they want to tell people about how, yeah, their customers that had a great experience, or that they're, you know, Senior Manager is really knowledgeable about something or update their staff on, you know, weekly things. Often, it's something that they're interested in. And you know, that's, that's fine. But it usually often often has to be shaped a little bit to make it interesting beyond their immediate team. And, you know, what's interesting in one context is absolutely uninteresting in another context. And that's, that's not saying that any context is better than another. But podcasts traverse, you know, several contexts, whether that's online, somebody's listening, you know, privately or, you know, you're trying to get listeners publicly. Martin Franklin 8:22 You know, a few years ago, I worked in the culture sector in the UK, and for one of the organisations that I used to work for, we had a media company come in to do some consulting on a project. And they started saying to us, "you need to find a preditor" to do a particular role. And this is the first time I've ever heard this amalgamation of two roles. It's producer, editor, so someone who can conceptualise your content, and then actually create it and edit it gets you from the start right to the finished content. So we've heard from Courtney Carthy, who I think is very much coming from the producer direction. And now we're going to hear from Nick McCorriston, and then coming up after Nick, there's an indication I think of a fourth roll, which is somebody who can do that end to end production, plus, do a little bit of strategy around it as well. And it's probably one of the things that we do here at East Coast Studio. Nick McCorriston - Game Community So let's jump into the interview with Nick McCorriston. When you popped up on the Facebook thread, you kind of introduced yourself as an engineer and editor. Yeah. And I know I've just had a quick look on your, your website and you've got production duties as well. How do you see the difference between those different roles? Nick McCorriston 9:50 It's interesting because I do generally prefer the editing side of work. I like the that's the where I feel skilled. And that's where I feel creative. I feel as though in the industry these days when a company says they're looking for a producer, they're looking for someone who's a script writer, they're looking for someone who is ready to write copy that is ready to churn out more of a commercial, the commercial end of a product, as well as have some skills in digital editing and in in, yeah, digital production and, and generally, some sort of an idea of how to make something sound good. But that's definitely not a priority. So I tend to step away from jobs that pitch specifically as looking at looking for a producer, I like to focus on making the shows that I work on sound good and consistent, rather than sort of focusing too much on an aspect of the shows that I'm not very skilled in and that I'm not confident in Yeah, achieving an end goal with so yeah, like, for me, editing is about Yeah, providing the best experience for a listener that they can consistent experience for a listener. And that's through you know, conforming to loudness standards, so that shows generally sound all the same and sound consistent so that listeners don't have to grab for a volume knob every time they switch your show. Martin Franklin 11:33 Yeah, it's that real sort of technical production level. So when you take on clients, what do they what do they come to you with as far as their their podcast goes? Destiny Community Nick McCorriston 11:45 That's a wide range of stuff. I mean, I've worked with a number of different people over the last five years, I've kind of been working in podcasts in the last five years, I started on a more of a twitch panel show, so focus specifically on a video game called destiny. So it was a podcast called The Destiny Community podcast, and we'd have four or five hosts, and then a guest on top of that. So we'd have a lot of audio that would come in each week. Martin Franklin 12:14 It's a lot of editing, when you get more than three people, it into a whole other level Nick McCorriston 12:18 Well, it becomes it becomes about priorities, then and the show would run for two, two and a half hours. So the priority wasn't necessarily editing anything, editing people's ums and ahs and stuff out of it, it was really just making sure the product was produced and ready to go and ready to be published. Then I started putting the audio on on the video content side of it as well and pushing that out, and that kind of gave me my my my leg up in getting things going. And then from there, I've really only sort of had people contacting me in regards to my skills in the last couple of years really, up until then it was me chasing work and me, essentially looking for listening to podcasts and loving podcasts and enjoying podcasts and identifying the shows that I thought that I could improve on. And then contacting them directly, just cold messaging them saying I think I can do this for you. I can do X for you. For this much. Is that amenable to you? And they'd say yes or no? And then we'd go from there. So Martin Franklin 13:23 Yeah. So from a practical point of view, when when you get a client who says yeah, I, you know, I'm sold on having you work on the show, what are they? What do they sort of supply with for you. Nick McCorriston 13:35 It varies from person to person and content to content. I work with a couple of content creators at the moment who are primarily focused on YouTube these days, but they have podcast sides of their content. Jared Kimber is my main client. He's a cricket journalist, who's based in Australian based in the UK. And we started by him, essentially, just servicing me with a couple of audio files that he recorded with with the guest as an interview. Mostly Zoom calls just like this. I take the good quality audio recording of jarred and clean that up, and then take the Zoom call of the guest and essentially run that through processes to just try and clean that up as best as possible. And make that sound not as harsh as a Zoom call might make something sound sometimes. That's kind of where I got a lot of the basis from my work was sort of doing that and people spotting spotting that. And sort of Yeah, but my pitch is that I can make better audio sound good or more listenable? So that's kind of what I pitched to people is that Martin Franklin 14:45 yeah, and you find people are responsive to that idea that if they sound better? Nick McCorriston 14:52 Everybody's been on Zoom a lot the last two years and everyone knows what that sounds like. And you want to try and avoid that as best as possible. Because it's an experience that a lot of people have day to day still going into gym calls and meetings and having to put up with with the sound of people's rooms over and over again. So yeah, it's it's definitely something that that's been attractive. And yeah, my business or an uptick in, in business over over COVID just meant that I was more consistently working from home and just meant that more people had time to create content. And so that's, that's, that's been the base of the business. Independent Music Martin Franklin 15:33 I had a look at some of the shows that you you produce, and funnily enough, I've just, I just followed one of them today, which, which was the Independent Music Podcast. I absolutely love the sound of that. And funnily enough, you've got the latest episode embedded on your site with a little sort of ticker of the title or something. And one of the artists who's released gets covered in in this episode is an artist who I used to work with the UK. Yeah, great. Janek Schaffer. And he's just got a, an album released with a collaboration with William Basinski. Yep. Amazing. So yes. 'Oh, yeah. Janek', gave a quick listen to it. And I thought, yeah, I, I really liked this. And what I wondered if you have any kind of guidance on his that use of copyrighted music in the show? Nick McCorriston 16:32 Right. That's it's an interesting topic. It's something that I've thought about the independent music podcast quite a lot. They specifically don't pursue any licencing deliberately, that they offer the show as a service. And so any of the independent labels that they work with or speak to, they have a almost an unspoken agreement that it is essentially just a free promotion for them. So they get all right, they get companies, contacting them, essentially asking them to play them on the show. It's not unlike a radio station, essentially. I t's operating as though it's a free promotional service, essentially. And so that, yeah, they don't necessarily pursue any of that. They haven't had any issues with it so far. I've been with them for close to 200 Odd episodes, I think. And 150 Odd episodes. And they did. Yeah, about 200. Before that. So yeah, they've they've everyone's been mostly just really warm. They mostly play labels that they know, Anthony Chalmers is? Well, both of them are former record label owners. Anthony Chalmers, runs Baba Yaga is hot in London, which is a booking, live concert booking agency. And so he runs the Raw Power festival in the UK. And so they both got pretty deep connections to independent labels. They have a sponsorship from the State 51, who were independent label that they play a lot from as well. So yeah, they have close relationships with the labels that they play. Martin Franklin 18:21 Thanks to Nick there for the information and the excellent sounding audio. So stick with me now, because we're going into the web of content with Louise Poole. Louise Poole - The Content Web Martin Franklin 18:33 What should potential clients expect from their Podcast Producer? And what's the kind of general sort of remit? Because different people kind of do it differently? So I just wonder, What's your take on the producers role? Louise Poole 18:49 Well, podcasting isn't radio. So that I suppose that's always important to realise from a production point of view, and from a listening point of view, as well. As when you email me that question about what does a product producer do? I actually thought maybe the question should be what doesn't a producer do? Because it's like everything in a way, depending on how much people want to invest with us in terms of time. The biggest difference between, say coming from a radio production background and taking on clients as a Podcast Producer is when you're in radio, you often are removed from the client when you're making stuff up, someone gives you a brief and so you don't have often have that direct interaction with you with them. And so talking to clients so much of it is less about the skills and more about being a bit of a life coach like a bit of a counsellor or a manager you it's a kind of it's it's coaching the performance out of them but also helping them overcome nerves and and helping their guests overcome the nerves as well. Coaching & Air Checks Martin Franklin 19:56 I really like that approach. Could we just talk a little bit more about some instances of that, that that you've encountered where you need to actually work with the client in order to help them deliver what they want to Louise Poole 20:12 We have a wonderful client who actually helps people overcome impostor syndrome, and is the first to admit that she suffers from imposter syndrome herself. And I'm constantly telling her, Don't give away the farm, you don't have to give everyone everything for free to prove to yourself that you are valid, which is always really interesting, because this is exactly the kind of stuff that she would say to other people to like, if you listened to any of her work her courses, she'd be telling people that as well. So it's, it's often I'll get a text message from clients where they, they might be having a bit of a, we got a record day set up on Tuesday, and it feels really overwhelming. And so it's talking through that, let's calm down. And let's we've got these steps. If we just achieve this, you don't have to worry about the big picture, we're just going to focus on this thing for today. That's all you have to focus on. It's my job to worry about the big picture for us. So I think there's a lot of that, and a lot of, and it seems to be something I would get in radio all the time where listeners would say I hate the sound of my own voice. And we never really hate the sound of somebody else's voice. But when you hear yourself, a lot of people don't like how they sound. And so there's a lot of reassurances that you do sound good, this sounds great. Martin Franklin 21:31 You've got a bit of a USP of having been an announcer yourself at some stage. So do you do you kind of use those skills in the coaching phase with clients? Louise Poole 21:42 Yeah, yeah, for sure. Yeah, teaching them how to present ways to improve, you know, one of the things that we actually do offer ease with the clients that we have is we do do regular kind of regular airchecks of people's productions. So we put it together. And then because I do full service as well, whereas a regular producer might not necessarily take it all the way to the post production stage. I can tell them, Okay, well, here's all the crutches that I've edited out. And here's where we can improve on that, uh, you know, if you pause before this if we do a bit more research on this. And I think that's really quite valuable actually, to come at it from not just a technical point of view, but actually a performance point of view. Martin Franklin 22:24 So when when clients arrive at your door, what do they typically sort of bring with them as far as the podcast that they would like to have produced? Louise Poole 22:35 They have ideas, and I think they have a lot of dreams and visions. And what we do is to take all those ideas and put them into a tangible, workable strategy to bring what they hope they want to make to life, in a practical sense, as well. So and also fitting within I suppose the budget on that too, because, you know, everyone tells me they love true crime podcasts. But the amount of production that goes into a true crime style podcast is not necessarily accessible for most people who want to start a podcast. Yeah, so it's sometimes having those conversations. Content Strategy Martin Franklin 23:11 The other thing I was curious about is you mentioned about content creation, do you get involved in that side of things as well? Or like, helping people to produce content to promote what they do? Louise Poole 23:22 Yeah. So that's, that's the actually. And I probably would say, we have more clients, in least in the early days, because we've only been running the business out for a year that are coming from a more of a spinning of content side. So lots of things to do with social media videos, article writing. So we design this concept called the the content web where we see content, whatever that piece of content is, whether it's a podcast, or whether it's a course that you've written as the spider in the middle, and you can spit it out to all these different places on the web. And you know, that that 130 minute podcast could become five different articles on LinkedIn, it could become, you know, 10 different static posts, it could we could turn it into, you know, those three minute long minimum Facebook videos that fit the algorithm and Reels and, or YouTube. And then all those bits are also interchangeable, like because the content feeds itself. You could then say, well, from that podcast episode, maybe that's the start of a micro course. But then if we move it around the micro course have the spider in the middle could then also shoot out the podcast. Yeah. So we really work with people on repurposing, and that's probably a big thing that came from as an idea from my radio background repurposing, and recycling because people don't listen to all the thing all the time in radio. That was a very good way to put it, but you could run the same break across three different days of the week, and it's not the same audience listening at the same time. And social media is a bit like that. as well, because the algorithms only push out your content to a certain percentage of people. So repurpose recycle, and you save yourself a lot of headache. Martin Franklin 25:08 Yeah, I have a similar similar concept that I tried to promote to a lot of my people, but I find even people who are marketers, kind of seemed to sort of struggle to adopt that. Sometimes I wonder whether they sort of see your podcast as something which is isolated, you know, in itself, it's just like, oh, we'll do this extra little thing. But the idea of integrating it into a whole cycle of messaging seems to be something which is kind of harder than it should be. I don't know, hahah Louise Poole 25:46 No. No, I know. Like, we actually think of the idea. Do we call it a podcast? Like what we're doing? It is a podcast. And that's how people no it but I also think there's this perception that people have a podcast is two dudes sitting in a closet talking shit. And that's not necessarily what it is either. It can be a really powerful branding tool to integrate into your whole strategy. And yes, yes, definitely, in getting people to understand that it is it's a powerful thing that is part of a whole, like, I don't think that you could just have a podcast for your business. And that was the only way that you marketed. Martin Franklin 26:25 But so you're talking about content strategy, really, aren't you? Louise Poole 26:29 yeah, I am down to content strategy. So I know we were talking about what does the Podcast Producer do that but I suppose a really good Podcast Producer was thinking of the whole picture. How do you make this work for the person that you're trying to help succeed?See omnystudio.com/listener for privacy information.

We made up this title when the tropical storm remnants of Hurricane Ian were predicted to pass directly over the East Coast Studio (in the Shadow of Charlotte, at the foot of Mt. Belzoni). The track moved about 100 miles east and flooded Raleigh, instead. But of course, the serious devastation was in Cuba, Florida and coastal South Carolina.We have our usual gang of hosts, Jim NO1PC, David W0DHG and Gary K4AAQ. And we're joined by Christine Duez K4KJN, SEC for the West Central Florida Section, and Gordon Mooneyhan W4EGM, Public Information Coordinator for the South Carolina Section. Both were on the edge of the path that Ian took through Florida and South Carolina.

Recovering hustle culture disciple Miche Priest walks us through the process of getting unstuck. She provides three steps we can take to finding solutions: widening the lens (not hyper focusing on two binaries), getting missing data, addressing the risks/fears holding us back. Miche also speaks to how we can remove the hustle culture in our work. She shares her own story of burnout. Miche says, "Even though the burnout is hard, if I had to go back, I wouldn't change anything about the path." For those of you who feel stuck in your careers and in your life, this episode is for you.About Miche Priest:Miche Priest is a recovering hustle culture disciple. She empowers people to live the life that's waiting for them by helping them get unstuck, navigate career transitions, or build revenue streams with digital products.Miche knows a thing or two about career transitions. A multipotentialite, she's had 7 careers from Art Teacher to AI Intrapreneur. She holds a Master of Arts in Communications and Technology from the University of Alberta.Connect with Miche Priest:Twitter: @MichePriestLinkedin: Miche Priest, MACTUnstuck in 15: https://www.unstuckin15.comSpecial thanks:Working Mom Wellness design was created by Dr. Milena Radzikowska  and Chris Shaddock of Two Hot Soups Consulting Post production and sound editing is done by East Coast Studio. 

This episode with educator, mother and one of my favourite people in the world, Kate Cordell. In this episode Kate and I reflect back on our 20's when we first met each other and give our younger selves advice. This is a conversation about forgiveness, self compassion—and most of all—laughter and joy.About Kate CordellKate Cordell is an educator, a mother, a teacher, and a very dear friend of mine. Kate holds a bachelors of science in Elementary education from Minnesota State University, Morehead. And a masters in Education in Curriculum and Instructions, Integration of Technologies in Schools from George Mason University.Kate Cordell has worked in education for the past 16 years. Kate has served as a mentor teacher, an advanced academics resource teacher as well as an elementary and middle school classroom teacher in the US and abroad. She has taught in the public school systems in Georgia and Virginia and the international school in Athens Greece.  Kate is a mom of two, a wife, a lover of traveling, and my go-to person when I need perspective or a good laugh, or good cry. Or all of the above. Resources:Want to make City Hall your next book club read? Download the free Reading Club Guide here. The Working Mom Wellness Guide to Asking your Partner for Help. Download your free 10 page guide here. Special thanks:Working Mom Wellness design was created by Dr. Milena Radzikowska  and Chris Shaddock of Two Hot Soups Consulting Post production and sound editing is done by East Coast Studio. 

In this two-part series, I take on my first ever solo podcast to discuss a few practices for moms looking to lighten their workload. These are five simple practices that you can use year-round but are especially helpful over the holidays. To the moms who are feeling overloaded or like you are drowning in the mental load of coordinating and planning for your family—this episode is for you. Resources:Want to make City Hall your next book club read? Download the free Reading Club Guide here. The Working Mom Wellness Guide to Asking your Partner for Help. Download your free 10 page guide here. Special thanks:Working Mom Wellness design was created by Dr. Milena Radzikowska  and Chris Shaddock of Two Hot Soups Consulting Post production and sound editing is done by East Coast Studio. 

In this two-part series, I take on my first solo podcast to discuss a few practices for moms looking to lighten their workload. These are five simple practices that you can use year-round but are especially helpful during times of transition or over the holidays. To the moms who are feeling overloaded or like you are drowning in the mental load of coordinating and planning for your family—this episode is for you. Resources:Want to make City Hall your next book club read? Download the free Reading Club Guide here. The Working Mom Wellness Guide to Asking your Partner for Help. Download your free 10 page guide here. Special thanks:Working Mom Wellness design was created by Dr. Milena Radzikowska  and Chris Shaddock of Two Hot Soups Consulting Post production and sound editing is done by East Coast Studio. 

Madame Premier owner Sarah Elder-Chamanara explains what the future of work needs to look like for women. Sarah and I give our thoughts what is currently going well and what needs to change so that women can thrive in their careers. About Sarah Elder-ChamanaraSarah Elder-Chamanara is the founder, creative director, designer and owner of Madame Premier, a feminist and political clothing company based in Calgary, Alberta. With the underlying principle of seeing more women and diversity in politics, elected and in back rooms, at every level, Sarah and Madame Premier create opportunities for conversations about why politics needs to change. Madame Premier is a one woman-owned and operated small business empowering women through the intersection of politics, feminism, advocacy and fashion. With the goal of amplifying the lack of women and marginalized communities in politics and the need for a variety of voices at decision making tables, Madame Premier is committed to not only helping women break the glass ceiling of politics but completely shatter it.Sara holds a Bachelors of arts in Justice Studies. She has previously served as a Communications & Event Organizer for Calgary Confederation Liberal Riding Association. She also volunteered as Executive Vice President for Canadian Women Voters Congress in Calgary, as well as a Vice President and Communications and Event Organizer for Ask Her, a Calgary Based organization working to advance the principles of inclusive and equitable representation in municipal government. Sarah is also the mother of two young children. She lives and works on treaty 7 land here in Calgary. Connect with Sarah:IG: @sarahelderchamanaraTwitter: @Sarah Elder-ChamanaraMadame Premiere:Web: https://www.madamepremier.comIG: @madamepremierEllected Podcast:Web: https://www.madamepremier.com/blogs/ellectedIG: @ellectedpodcast Resources:Want to make City Hall your next book club read? Download the free Reading Club Guide here. The Working Mom Wellness Guide to Asking your Partner for Help. Download your free 10 page guide here. Special Thanks:Working Mom Wellness design was created by Dr. Milena Radzikowska  and Chris Shaddock of Two Hot Soups Consulting Post production and sound editing is done by East Coast Studio. 

For many of us, curiosity is a paradigm shift. We take great pride—as a collective—of knowing. Of being able to classify right versus wrong, good versus bad. But as we discuss in this episode, there is something very humane, very life-giving about asking questions and being open to the answers. In this episode, I speak with writer, poet, and mother Jill Yancey about embracing curiosity. Jill uses curiosity in her work, her writing, her parenting, and in very concrete ways in her life. As Jill and I discuss in this episode, curiosity is something that we can incorporate into understanding ourselves better. Curiosity is something that we can incorporate into our parenting. Curiosity is something that you can use to guide you in your life and career choices. So I Invite you to open your mind and listen to Jill share her story on embracing curiosity.  About Jill YanceyAs full-time mother to four kids under twelve, a published writer, and Community Manager for Tell(h)er Co, Jill Yancey has had to learn the delicate alchemy of combining passion with parenthood. Whether she is partnering with poet and entrepreneur Azure Antoinette to amplify the voices of hundreds of female writers across the globe, or working to instill her values of curiosity, justice, compassion, and truth-telling in the children she is tending at home, Jill believes in the value of a good idea, and the power of a good idea shared. Most early mornings or late nights, she can be found writing in the fleeting quiet of her crowded-but-joyful South Carolina home. Her first novel, a careful examination of the mother-daughter relationships that have always captured her curiosity, is currently in production.  Her recently published essay and poems, Quilt of Thousands, Body Talk and Painted, can be found in the upcoming Generations issue of Motherscope Magazine. She invites you to say hi on Instagram and join in her #dailymemoir practice @jillwritesabook Connect with Jill Yancey:IG: @jillwritesabookConnect with Tell(h)er Co:IG: @tellhercoResources:The Working Mom Wellness Guide to Asking your Partner for Help. Download your free 10 page guide here. Working Mom Wellness design was created by Dr. Milena Radzikowska  and Chris Shaddock of Two Hot Soups Consulting .Post production and sound editing is done by East Coast Studio. 

What better way to hit two goals in one go – distributing this year’s East Coast Studio podcast production trailer and rebooting the Metapod podcast feed. Yes, it’s a podcast of podcasts! This episode features a quick cut and shunt collection of excellent shows that we have produced for our awesome clients over the last 12 months. We couldn’t fit everyone in, but this collection gives a taste of the quality conversation and worthwhile information that we produce in the studio. You will hear snippets of these shows :1. Metapod intro2. Lifting The Lid on Technology, RAW Marketing/Softsource3. Cyber Security…

What better way to hit two goals in one go - distributing this year's East Coast Studio podcast production trailer and rebooting the Metapod podcast feed. Yes, it's a podcast of podcasts! This episode features a quick cut and shunt collection of excellent shows that we have produced for our awesome clients over the last 12 months. We couldn't fit everyone in, but this collection gives a taste of the quality conversation and worthwhile information that we produce in the studio. You will hear snippets of these shows : 1. Metapod intro 2. Lifting The Lid on Technology, RAW Marketing/Softsource 3. Cyber Security Cafe, Beverley Roche 4. Net Positive, upflowy 5. uSpeak, Unitywater 6. Society Of Construction Law Australia, SoCLA/Melissa Yeo 7. REIQ Property Brief, REIQ 8. The Messy Middle, Andrew Horsfield 9.Designer Boss, Anna Dower/Emma Kate 10. Land Life, NSW North Coast Local Land Service See omnystudio.com/listener for privacy information.

With Gretchen George You might have noticed a drop in your traction on Facebook over the past year, and just so you know, it's most likely not because people have randomly just stopped caring about you. Nope. It's the evil, elusive and ever-changing Facebook algorithm that has made it increasingly challenging to connect organically with your fans. Looks like Zuckerberg wants our money to use his platform after all. And, Because Facebook's micro-targeting ad features allow you to reach your exact target audience, the good news is, Facebook ads can get your message in front of the people who are most likely to want your products or services and not just click like and move on with their scroll. So there is a bit of a silver lining… if you're willing to open your purse strings. Facebook advertising is a pretty effective way to connect with highly targeted audiences, the kind that will click add to cart, on the world's largest social network. And I have to admit, I have seen some early success in my business with Facebook ads. Since I’ve begun using Facebook ads to sell my digital programs, I have seen a 5x ROI on my ad spend, and not only that, I have learned a whole lot about the people who I am trying to reach. Specifically, which audiences are most likely to buy from me, and what language and imagery resonates to name just a few. So, you know when you see an ad in your scroll and you're like, how did they know I wanted that? Well, it's not a coincidence my friend. It is the result of intricate data mining and tracking your activities on the platform. And recently, Apple iOS has rolled out new anti tracking features on their most recent software update that is keeping Facebook advertisers on their toes. It is a lot to keep track of. Pun intended. And that's why today's guest, Gretchen George, is here today to help you make sense of it all. Gretchen simplifies an otherwise pretty technical topic, gives us her recommendations on what you should be doing online for your business, and although important, why Facebook ads are just part of an overall integrated marketing plan. She also reveals how Facebook ads can be used as a highly effective research tool, the benefits of split testing your Facebook ads, how you can get started if you're a complete beginner and the ONE THING you should absolutely do with your Facebook account today, even if all this stuff flies at a high altitude over your head. It's all about taking it in in bite sized pieces. This conversation with Gretchen is sure to get you one giant step closer to using Facebook as the super powerful business tool it can be. You don’t wanna miss this one. So let's dive in. In this episode, Gretchen talks about: Why Facebook advertising is important for your business. 6:23 What small business owners should be doing online considering new algorithms. 7:30How Facebook and Instagram ads fit into a bigger plan (and I can almost guarantee that they do!). 8:53Tips for businesses to get prepared for a Facebook ad spend. 10:25Facebook pixels and what kind of data it can collect. 15:24Information, statistics and effectiveness of retargeting ads. 17:27Resources for step by step instructions to set up Facebook pixels. 18:36How business owners can be strategic about spending advertising dollars. 20:07Appropriate budgets for Facebook ads. 24:26Running a split tests on Facebook as a tool to learn about your audience. 25:42What people fear most about Facebook ads. 27:23What happens when you boost a Facebook post and why it is important. 29:28Common mistakes people make when they’re setting up ads. 30:30Getting started with ads. 32:33Results you can expect to see from your ads. 36:17Exciting examples breakthrough discoveries with Facebook ads. 38:12Helpful resources for people getting ready for Facebook ads. 40:17Making Facebook ads work for YOU. 41:26 Don’t leave marketing behind in your business, don’t put it on the backburner. Make it a priority and come up with a strategy so that when you are ready to go, you can hit the ground running. Set up the pixel. Also, make sure you’re including marketing and your strategy for 2021. Even if you don’t even ever use Facebook, Instagram, ads ever, just set up the pixel so that if you choose to one of these days, that you’re ready to go, you have some data in the pot already cooking, and you have an audience that you can speak to, that you don’t have to cultivate from scratch.Gretchen George Pixels and ROI and split tests oh my! I loved chatting with Gretchen. She makes an otherwise intimidating topic feel a little less scary, and I hope you learned a whole lot from her today. If nothing else, I hope you will walk away from this episode and get your Facebook pixel set up. It truly only takes a short amount of time, and even if you don’t do a thing with it over the next little while, the data generated in the meantime could be very important in the future of that booming little empire of yours. I hope that Gretchen helped to show you that being consistent and believing in yourself enough to make this kind of investment in yourself and in your business is what it takes to be successful, and Facebook ads can get you there if you are practicing what she shared with us today. To find out more about Gretchen and anything mentioned in todays episode, please visit the show notes at kellylawson.ca/053 Thank you so much for tuning in today, I had a lot of fun. Who knew talking Facebook pixels could be so rad? Until next week my friend, bye for now. Connect with Gretchen www.millingtonandgeorge.comhttps://www.facebook.com/millingtonandgeorge/https://www.instagram.com/millingtonandgeorge/ Mentioned in the episode: Using Facebook Pixels A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.

With Matt Edmundson We've seen this story play out a million times before. Someone gets that entrepreneurial fire blazing inside them only to have it quickly extinguished when they find themselves faced with indecision, fear, lack of direction or simply any sign that failure is afoot. So many of us stop at the first sign that a profitable, life-changing business might not be possible for someone with no prior business experience. First, let me say that experience isn't a prerequisite for starting a business… But willingness to learn, to get uncomfortable and to fail is. If you're looking for proof that failure and discomfort are both a prereqs to stoking that entrepreneurial fire, let me direct your attention to the incomparable Matt Edmundson. A guy who admits to having had more failures than successes, he states humbly that his successes have simply outweighed the failures, and he makes it abundantly clear that in the world of ecommerce entrepreneurship, the two are rarely sold separately. From shipping popcorn with his products instead of bubble wrap to generating $50 million dollars of revenue worldwide from his own ecommerce site, Matt proves over and over again what's possible when you start an online shop. He helps people uncover what they can sell, to the tune of a collective $100 million dollars of revenue generated for his ecom students, and he shares the brilliant strategies you can implement in your own business to stand out in a noisy industry. This conversation is the complete guide for anyone who is ready to start and scale a product based business online with our fearless leader, and super down to earth guy, Matt Edmundson. You're gonna learn alot and have some fun today, my friend. In this episode, Matt talks about: How he came to be an eCommerce guru. 3:06The evolution of eCommerce over time and how things are different today. 5:47What factors were in place that allowed his business to grow and scale so effectively. 7:30What platforms and setups that he recommends for those just getting started with eCommerce. 10:46The metrics that you should be looking at. 13:29Understanding your conversions rates, how they compare to your industry, and setting your benchmark accordingly. 15:35The Seven Pillars of eCommerce marketing. 18:26Leveraging your marketing budget in creative and innovative ways. 21:37Tapping into repeat customers. 24:14The value of a personal touch and creativity in your packaging. 25:25Tips for maintaining a positive customer experience or enhancing your existing one. 31:04The importance of great product photos (even videos). 34:04His masterclass, a deep dive into eCommerce and success stories from the course. 36:33 If you’re going to do one thing today, I would figure out what products it is you’re going to sell online and research it. Who else is selling it? How are they doing it? What does their website look like? Go through their website with a fine tooth comb, what stands out what needs to be changed? Buy stuff from their website. What worked for you what didn’t work for you? Find out if Amazon sell that product. Read all the reviews, find the positive ones and the negative ones. Look at the language look at how people are feeling about it, and do their research.Matt Edmundson Matt was so truly lovely to chat with. He is so down to earth and approachable, and he is a complete wealth of knowledge in the eCommerce space. I mean, he's been doing it since it's inception practically. Matt has loads of resources for eCommerce entrepreneurs whether you are just getting started, shifting your business online, or if you've had an online shop for years. Be sure to connect with Matt online, he has a free masterclass on his website. As always, thank you again for joining me here today. I know I sounds like a borken record but I want you to know that I really mean it when I say thank you. You have hundreds of thousands of podcast options, and some seriously really good business podcasts, so the fact that you take the time to tune into my little corner of the podcast world week after week truly means everything. Ok I'll stop gushing, but thank you again. Bye for now. Connect with Matt mattedmundson.com/ecommerce-masterclass linkedin.com/in/mattedmundson facebook.com/theecommercepodcast Mentioned in the Podcast Some popular eCommerce platforms include: Shopify, Squarespace, and Curious Digital. Jungle Scout is a great platform for selling on Amazon. A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.

With Jessica Rasdall When we talk about the things in life that humans fear the most, public speaking often tops the list. In fact our collective fear of standing up in front of a group and talking is so great that some surveys suggest we actually fear it more than death. And, on one hand I totally get it, having had total panic attacks myself about needing to speak on stage before a crowd, or into this podcast mic even. But on the other hand, doesn’t it seem strange that we're so friggin afraid of something inherently not life threatening? Like, what exactly are we so afraid of, anyway? What do we think will happen to us? We're unlikely to suffer any real physical or lasting harm, and for the most part good things come from public speaking. I mean, for one thing it's great for building credibility, authority and growing our businesses – so why all the fear? Well, today's guest, Jessica Rasdall has definitely figured out how to overcome the thing we fear most as she has made her way onto countless stages telling her incredibly gut wrenching story to hundreds of thousands of people. She has told her story of turning her “mess into a message” and has been featured on major international media outlets such as ABC’s 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more. I mean just Google her – she's a big deal and so is her story. And while the fear of public speaking is super real, and the idea of showing up in front of masses can be totally anxiety inducing, THERE MIGHT BE SOMETHING YOU'RE MISSING THAT COULD TURN this all AROUND FOR YOU. And today Jessica is letting us in on the secret of how to flip this self induced anxiety on it's head. You're about to learn the one thing that is far more important than a slightly irrational fear of people looking at you while you talk. So get ready, you're gonna learn a lot. Also I want to add a trigger warning here because this episode discusses a drunk driving incident resulting in loss of life. In this episode, Jessica talks about: The transformative story that brought Jessica into the world of public speaking and storytelling for business owners. 3:18Billboard statements – telling the story that supports the message your audience needs to hear. 7:33How to find your one (yes one) key message. 10:13How to dismantle objections in advance to be receptive to hearing your message. 12:11How to overcome the fear of speaking (being an introvert is NOT an excuse). 15:09Speaking not being for everyone, and that is okay! 17:43Getting to the bottom of what your audience really needs to hear from you. 18:28Tips for ensuring that your message will resonate before you go live. 21:10Getting comfortable with your message and staying in your lane as a way to build confidence. 23:35The value of recording yourself speaking. 26:57Using public speaking to grow your business. 28.37The four steps to getting to the stage. 29:44Helping people tackle their mindset around public speaking. 32:11What common mistakes are people making in their talks and how to avoid them. 33:38 I’m going to challenge you to go write that billboard statement today, that is huge for you is going to gain so much clarity on what it is you’re speaking about, and what message the difference that you’re making for the audience. So I want you to really sit down and think about “if I can only tell them one thing, What will I tell them?”.Jessica Rasdall Wow. Such an amazing conversation with Jessica. There's just so much to stew on. I have a feeling you're gonna think about this episode a few more times before the day is out. Here's what stuck with me… while the fear of public speaking is super real, and the idea of showing up in front of masses is totally anxiety inducing, your WHY should always be paramount. I love how Jessica explains that public speaking isn’t actually about you, but it's about your message and the people who need to hear it. It is about leaving people who see you and hear you better than you found them. That's what stuck to my ribs, if i can use that in this context, and, when she put this spin on it, it is easy to see that serving your audience should be far more important than a slightly irrational fear of how you will be received. And then I got chills because I remembered that's exactly the message I needed to hone within myself to bring this podcast to you. And, if I didn’t think about how much it meant to me to bring this to YOU, how that was far more important to me than my fear of judgement, well, this podcast wouldn’t exist and that makes me sad. Because, you and I wouldn’t be meeting cool business experts, learning new things about common business topics, and growing and learning and leveling up our businesses, together. So yeah, we grew this great little podcast with a great little following and super amazing expert guests all because one day I finally faced it that YOU are more important than my silly fears. So yeah, the next time you fear something, like something irrational (not hungry bears you should definitely fear hungry bears) but, your fear for being yourself, or showing up as you are, or doing a live video, or public speaking, any of that stuff. The next time you find yourself sitting in irrational fear like that, I challenge you to remind yourself that its only holding you back, and I challenge you to remember Jessica's message and then think about the people who are missing out on what you have to give because of your silly fear. Ok. Okay. Thank you once again for tuning into another episode of the workshop weekly podcast. To find more information about Jessica or anything else mentioned in this episode, please visit the shownote at kellylawson.ca/051. And, I gotta say, I really like hanging out like this, y'know? Til next week! Connect with Jessica JessicaRasdall.com facebook.com/OfficialJessicaRasdall instagram.com/JessicaRasdall/ A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.

With Rachael Kay Albers Laughter isn’t just a gimmick, it really is better than medicine. It helps us learn faster, it helps us retain information, it reduces stress, brings our energy up and it gets our hormones flowing so that we can be better problem solvers. It does very good things and lately I think we all wish that we could have a little more of it. Well my friend, you are in for a treat today. As soon as I learned about today's guest, I was immediately so inspired and enthralled by her content and how she shows up in the world, I KNEW I had to have her not only on the show, but in my world. I mean, I straight up wanted to immediately become her best friend. And the thing is. That isn’t a coincidence. It is truly a product of an incredibly unforgettable, stand out, dialed in marketing strategy. Rachael Kay Albers is a business comedian, marketing educator, and no stranger to creating what she refers to as ‘UNFORGETTABILITY' in business. Rachael Kay, otherwise known as RKA uses her SNL-like comedy angle to help people learn the things she teaches in her business and on her YouTube channel ‘Awkward Marketing.’ Her content is entertaining and fun and quite honestly like no one else I've ever seen before. So above all else, RKA is a marketing educator and strategist who full-on practices what she preaches. She walks the walk and talks the talk when it comes to creating a business and a brand that truly stands out. I mean, I binged her youtube videos harder than the first season of Ozark and Tiger King combined, and I laughed and learned along the way. How about that for an endorsement? I am beyond excited to introduce you to today's guest Rachael Kay Albers, creative director and business comedian. And in this episode she is sharing how YOU can follow her lead and create unforgettability in your own business to skyrocket your business growth too. So, settle in and get ready to meet my hilarious new business inspiration and hopefully future business bestie, Rachael Kay Albers. In this episode, we talk about: How she came to be the unforgettable entrepreneur and marketing genius she is today. 4:39How marrying education, entertainment, and humour came together to create Awkward Marketing. 7:27Not needing to be a videographer to learn the skills to craft great video content. 11:58Different types of content: in the moment and evergreen and why they are both important to validate the information you are putting out into the world. 15:20The beauty (yes beauty) of low production quality content. 17:28Being rewarded for just hanging out and engaging with your clients and followers. 20:51Her best tips for entrepreneurs to become unforgettable. 24:03The benefits of becoming a GIFfluencer. 31:23 I think you need to follow awkward marketing on YouTube. I really I have given so much value in this episode, I am just gonna come in hot with a self promotion. That’s the kind of marketer I am today. So Awkward.Marketing.tv I think that’s going to be your first step. I think you’re gonna need a crash course and letting your hair down and just having fun while learning about business.RKA What can I say. You are welcome. But really, please don't walk away after listening to this episode and NOT look Rachael up on the internet. Her content is truly where comedic entertainment meets social media and business marketing education and I truly believe she is paving the way for the future of how we show up online. Seriously, check Rachael out on YouTube. I mean, I took one look at her and then immediately back at myself and realised, hang on, I don’t look annnnny different than anyone else in my industry. There is no reason for someone to remember me over another podcaster, photographer or educator. My branding and messaging are safe, and objectively similar to others in my field, and somehow I never recognised that as a problem until RKA. And so, I challenge you to do the same. Look inward at the business you are building and the brand you are creating and ask yourself those hard questions too. Like, do I truly stand out in my industry? Or have I fallen into the trap of more of the same? And so now I blend. And if the answer to that is yes, I wanna encourage you to do some deep digging and make some changes. Be your own thing. Stop looking sideways and give yourself permission to be different, bolder, more memorable – and to be true to yourself while you're at it. I know I feel called to do better with how I show up after meeting Rachael. I will link to all of her corners of the web in the show notes, but if you wanna skip that step, simply search Awkward Marketing on YouTube, or type RKA into your next GIFY search and you will be well on your way to getting your daily RKA fix. And I'm going to go ahead and say it, I believe she is someone to watch, because she is definitely someone who is doing things unforgettability and we are all about to see where that takes her. No presh RKA. Today was such a treat for me, I can't thank you enough for tuning in to yet another episode of The Workshop Weekly podcast. I am so grateful to get to introduce to you so many incredible business experts and grace your earbuds, or car speakers, or google mini week after week. Until next week my friend, I’m gonna miss ya. Bye for now. Mentioned in this episode: Interview with John Snow, Tarzan Kay, and Sage Polaris (I swear it is relevant) Everything you need to know about Doves. Connect with Rachael rachaelkayalbers.com rkaink.com instagram.com/rachaelkayalbers youtube.com/rkaink facebook.com/rachaelkayalbers A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.

With Kelly Lawson Does the end of the weekend make you want to cry, and not just because you might actually have to put on real pants again? If the idea of returning to your corporate gig after a little time away feels soul crushing, know this: you are not alone. Too many people are dragging their butts to jobs that pay the bills but require waaay too big of a payoff when it comes to personal satisfaction and happiness. So, what if I told you that leaving the 9-to-5–or, let’s be honest, 9-to-9, for many of you–behind is totally do-able? Cause it is. I should know. I've done it a few times now. And trust me, I remember how scary it was to even entertain the thought of leaving. But you know what? I also have the inside scoop on how life-changing and straight-up rewarding it can be to go your own way too. So, in honour of this fancy new year we're already A MONTH into, and of the new beginnings we thought it might bring, this week's episode of the Workshop Weekly Podcast is going to be both really personal AND very practical. Along with sharing my story, and some insights I've picked up along the way talking to dozens of other people who told their boss to take their job and shove it (in a nice way), I'm going to give you a to-do list of concrete actions you can start taking today to get into the mindset of making a big move. My hope is that I can save you some time and pain in taking a big leap and making your move from corporate drone to independent operator. So if you've been longing for something else, today's show is for you. In this Episode, I talk about: My journey from occupational therapist to photographer, finding fulfillment in a creative outlet. 5:30The belief that you are capable of making a change. 11:40Getting up close and personal with failure so you can get up close and personal with success. 13:57How hiring a great accountant will make your life SO much easier. 15:51Avoiding debt at all costs. 17:25Branding yourself and your business, setting yourself up for success. 20:16Taking advantage of advertising opportunities and measuring your results. 22:29Taking the time to fill your calendar with fulling work that will quickly replace your old income. 25:50 Being an entrepreneur isn't some crazy unattainable dream. Really, when you peel down all the layers and fluff, it's a simple process. It's all about defining problems and coming up with the best possible solution and then testing the solution and measuring the results. If the results are unfavourable, you go in and try again. That's it.Kelly Lawson OK, so there you have it, the things you need to do to get ready to shift from day job to being your own boss, from the mindset you need to make the change, to those five practical actions you can start taking this very day to get started with confidence and clarity. And hey, I know it's scary as heck, but please know that if you do happen to fail, you will be okay. For me, I had to just make the leap and know that even if “failure” occurred, I could still make it work. Like I said earlier in the show, failure is baked right into being an entrepreneur. It's the way we know we're challenging ourselves and learning. So embrace the f-word. I have! And maybe you're thinking, sure, Kelly, easy for you to say, things worked out for you and your dream came true. Well, my friend, to that I say: I am not an extraordinary case! I had zero connections, I was new to the city I lived in when I quit my day job and was burning the candles at both ends working the corporate job by day and building an empire by night. If I can do it, you can too! I'd love to hear about where you're at in your journey, and what's keeping you from making the leap. You deserve to chase your dreams, invest in your business, set yourself up for success. Let me know how it feels when you can finally say, “I am a boss!” Thanks for joining me on today's show. I will see you at the same time, same place next week! Resources Mentioned in the Episode Everything is Figureoutable – Marie Forleo 016: Are You Legally Protected? Click Play to Find Out. – Mel Norton 034: Don’t Fear the Tax Man: Here’s How to Crunch Your Business Numbers – Donna Mazerolle A Note From Our Sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.

With Keina Newell Money, mindset, and mimosas. Well, I will be the first to admit that I only reeeally like talking about two of these things. Haha. When I started my photography business, I dreaded and avoided money conversations like the plague. Clients would ask me what my rates were and I'd change the subject by asking a question: “What's your budget?” But, just because we don’t like talking about something certainly doesn’t make it any less essential to our success. If you're like me, the word money makes you want to drive your head deep into a sandbox until the discussion ends. I'm not really sure how I became so weird about money talk, but entrepreneurship has definitely pushed me out of my comfort zone there. And for today's guest, Keina Newell, she hears it from her clients allll the time. The truth is, so many of us avoid talking about it and addressing it head on. And as a result, we are sacrificing our success, our ability to set goals, our ability to confidently make business decisions and our ability to grow. It's a pretty big trade off that is definitely not worth taking if you ask me. So, let's get comfy getting uncomfy so that we can talk about the tough stuff here today. Because, as William J Brenner Jr once said, We must meet the challenge rather than wish it were not before us. So, if numbers, finances and money make you skittish, lean in. If numbers, finances, and money are one of your favourite topics, well you're gonna like this episode. No matter who you are, at the end of this episode, you will be one giant step closer to getting your money house in order. You ready for that? Let's do it. In this episode, Keina talks about: How she found herself in the position of being the amazing finances spokeswoman that she is today. 2:53What we don’t learn in school about money management. 4:38The dangerous trap that is student loans and debt. 6:00Understanding your debt threshold. 9:12 Things you can do if you are feeling anxious about your financial situation. 11:06Looking a head, dealing with uncertainty in 2021. 12:33Getting a head in your finances when you have a good grasp of your cashflow. 14:54Money Dates! Spending some quality time with your finances. 18:37Being both and employer and employee in your business. 19:33Understanding how much to pay yourself. 20:47Setting money aside to invest back into your business. 22:23Tips for how to make the most of an uncertain year. 23:42 My number one go to is to create a spending plan for your business. It is going to guide you in what you need to do in terms of your revenue, how much you can afford to pay yourself, getting you set up to pay taxes, and also invest in your business. I always say that, $1 is not $1 when you’re in business for yourself, so you have to be able to look at those numbers with a different set of eyes because money is different when it flows to you as a business owner.Keina Newell Talking about money isn't easy, I get it. It's something I struggled with and continue to work on in my own business, for sure. I'd love to tell you that you can build a thriving business by avoiding these conversations. But I would be doing you a disservice because these discussions are not only really important, but quite frankly unavoidable. I am so grateful that Keina joined us today for some enlightenment and some solid strategies for embracing the money of things in business. For more information about today's episode, including how to get in touch with Keina, please visit the show notes at kellylawson.ca/048. And until next week workshop warriors, keep those money audits and money conversations flowing. Bye for now. Connect with Keina www.wealthovernow.com www.instagram.com/wealthovernow www.facebook.com/wealthovernow A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.

With Erin Perkins It might be something you accidentally overlooked; web accessibility. If you're a small business owner and you don't even know what web accessibility actually means, well, sadly you are not alone. You might've heard the term accessibility and given some consideration to your physical spaces, but have you considered ensuring that your web content can be consumed by all people? Web accessibility is one of the most important issues facing online businesses today but somehow it remains surprisingly unnoticed for many businesses, particularly small to medium sized businesses. Because of this, many business owners don't fully understand what the term actually means. Web accessibility doesn't mean ensuring that everyone has access to the Internet (though that's an important issue, too). Web accessibility refers to ensuring that all online content can be readily consumed by all people, including people with disabilities. Physically or brick and mortar businesses generally command a decent understanding of how their particular Disabilities Act affects their day to day business operations but online companies have some catching up to do because the needs of those with disabilities are often neglected. However, times are changing and online businesses have a greater responsibility than ever to prioritize their website accessibility and that's why today's guest Erin Perkins is here to help you discover if your business is accessible, and to get you started with what you need to be doing if this is something that you haven't given much thought to yet in your business. I am particularly excited about today's episode because it is where my two worlds finally converge – my background as an occupational therapist and my current online business educator status. Today's goal is to ensure that your business is set up to be accessible to all walks of life so that everyone can enjoy becoming your customer. Are you ready? Let's dive in. In this episode, Erin talks about: Erin’s journey to becoming a passionate educator on accessibility. 4:03Tips to getting started with making your online business more accessible TODAY. 6:49What transcription resources are available to help you transcribe audio or visual media. 9:03Common mistakes and barriers that people run into when trying to make their online business more accessible. 13:49The resources that she offers to her clients to help them along their accessibility journey. 18:02The time and resourced needed to ensure your business is up to date on the latest practices (it is less than you think!). 20:05What it looks like to ensure your podcast is accessible. 22:18Making your website accessible (pay attention to alt images!). 24:52How to let your audience know that you are committed to doing the best you can with the resources you have to ensure your materials are accessible online. 29:07More tips to make sure your website is accessible! 31:05Who is already doing this well and what can be learned from them. 32:17 Pay attention to your social media because, more than likely, people find you through social media first more than your website. If you’re doing regular videos, make sure your video are captioned. Camel cap your hashtags (use a capital letter for each word).Erin Perkins I loved chatting with Erin. She is a wealth of knowledge and provides so much insight into how far behind the online world is with being accessible to all. We all need to do our part because, much like the physical world, the Internet is an essential part of our day to day function. As such, businesses have a responsibility to ensure that all potential consumers can access their content. And by the way, making sure that you comply with web accessibility standards won't just help you avoid lawsuits, it'll leave you much better equipped for long-term success in the growing digital world. So please don’t walk away from this episode and ignore it. For more on today's episodes including Erin's free roadmap, how to get in touch with her, and a transcription of this podcast, please visit the shownotes at kellylawson.ca/047. I am looking forward to seeing your online assets become more accessible to all people and until next week, keep on dreaming big and slaying your goals. Resources and Businesses Mentioned in the episode: Of course, there is Erin’s Accessibility Made Easy course that you NEED to check out, and it only costs $147! Otter.ai is a great transcription service and free up to 600 minutes! We talked a lot about alt images and alt text and here is a good article to learn more about that. We mentioned a couple of businesses doing a good job with their accessibility: Maggie Germano, Wealth Over Now, and the PR Bar. Check them out! If you have a Squarespace website, you may want to check out Square ADA who can help ensure your website is accessible. Connect with Erin www.mabelyq.com www.facebook.com/MabelyQ www.linkedin.com/company/mabely-q www.twitter.com/AccessibilityME www.instagram.com/mabely_q/ A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.

With Emily Walker Creating an online course. By now you've definitely heard about it being a lucrative way to supplement your income, but how do you even get started creating an online course and how do you know it is even for you? Today we're going to cover why you can be an educator, how you can create your first course, how you choose the right topic, and all the nitty gritty in between. I created my first course in April 2017, Beginner Photography Mastery, and since then I have created Product Photography Mastery. At the time of this recording I've taught over 4500 paid students through my courses. And that number grows daily. In fact I expect it will be close to 10 thousand students by the summer of 2021. I can’t begin to tell you how exciting and rewarding it is to know that I have reached this many people with my photography teachings. Before I go any further, I want to say that I can practically hear your objections and inner mean girl through my podcast booth saying: Kelly, I am NOT an expert in anything, what could I possibly even teach? Heck, I'm already an imposter and the thought of charging money to teach something is such a farce. Oh inner mean girl, how she tries so hard to protect your ego, but here's the thing, she also gets it all wrong because she holds you back from your full potential. By the way, I thought all of those things too and I sometimes still do. Who am I to teach photography to the masses? I mean, I learned most of what I know from Google University. But if I listened to that negative little voice over 4000 people wouldn’t be nailing their photography right now and things like this podcast wouldn't exist either, and I think that would be so sad for us. Am I right? So, I wanna say to you that you already have the knowledge, know how and expertise in something, and there are people out there who would happily pay you to teach them what you know. What you take for granted as day to day stuff that you do so easily may not come as easily to everyone else. So before you start thinking that you have nothing you can teach, I want to challenge you to dig a little deeper into that mindset. Start thinking about the things that people ask you to show them, things that people turn to you for. Maybe it's how you get your kids to sleep so effortlessly every night. Maybe it's your epic candied apple recipe. Maybe it's how to set up a WordPress blog. I've seen online courses on things as simple as learning to can vegetables! I have recently enrolled in a course where I learned how to make animated gifs for my business. The possibilities are endless and there are literally limitless ideas that would make for a successful online course ranging from super simple to more in depth. Today's guest, Emily Walker, works with her clients everyday to navigate the mindset blocks and processes of creating and launching online courses. She is going to uncover everything you need to know to get started from what to include in your course lessons and how to strategically put it out into the world. Emily is a wealth of knowledge and she has helped so many lucky students make an online course a success in their businesses and I just know that after listening to today's episode, you will be full of ideas and raring to get started with YOUR very own online course. So if putting your own online course out into the world is something you've been pondering, well today's episode is especially for you! In this episode, Emily talks about The difference between growing your business and scaling your business. 5:43Where to start when you are thinking of scaling your business (hint: focus on the transformation). 7:04How knowing your people well, what they need and their pain points, will influence how you design a workshop, program, or course. 8:41The two key secrets to developing the perfect program. 10:01How to build up anticipation and get your program out into the world. 12:29What to do when you have already put out content and was met with crickets. 15:50The secret to a successful launch. 18:03Tips and tricks to create a quality and engaging course – design and mechanics (done is better than perfect). 21:03Best practices around pricing your course. 23:31Examples of low ticket, strategic, and signature types of courses. 25:38Getting unstuck with an existing course offering and put it back to work for you. 28:14Common mistakes people make when they are putting their content out there. 31:37How Emily landed herself in the position to teach people how to create effective courses – taking what is in your head and creating a transformation learning experience. 33:28Getting past the old mindset block and embracing your unique magic – who are you NOT to be teaching your course?! 34:36Launching like a pro and making it fun! 36:34Shift away from the mindset that selling is inconvenient to people, you are offering a solution that people want and that is okay. 38:20Overview of sales tools for selling your course and having a successful launch. 40:48 If you are just starting, connect with your people. People that are going to be an excellent fit for the program your are going to create, people you know are your dream audience. Chat with them and find out what is going on in their world, what problems are they having, what questions do they have and really connect with them.Emily Walker So there you have it, Emily's very best tips for creating your very own online course and how to set yourself up for success so that your digital course can reach the masses and become a repeatable income stream for you well into the future. It has been a very effective way for me to drive profits in my business without needing to drive a lot of extra time. And it has enabled me to reach THOUSANDS of photography students, which would never have been possible in the non-digital world. I hope my chat with Emily has left you feeling inspired about what creating a course could do for you and your business. And before you move on with your day, I want you to go write down some course ideas and set some goals for yourself… Then keep those promises and do the work. This type of business venture is so easy to push aside because it will not be screaming for your attention, but hopefully, after listening to today’s show, you have a better understanding of the potential impact it can have on your business and on your future students. So, set the goals, put them in your calendar and be accountable to yourself. Okay? Okay. Thank you again for tuning into yet another episode of the workshop weekly podcast, and head over to Instagram and let me know what course you are thinking about creating. Telling the world is a very important early step in the process, and make sure you tag me so I can cheer you on, and maybe become your student! Until next week my friend, bye for now. Connect with Emily www.emilywalker.com www.facebook.com/modernleadersco www.instagram.com/modernleadersco A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY.

With Desola Davis Today I am chatting with my new business bestie Desola Davis all about how to create an unforgettable client experience in your business. You might be delighted to discover that it doesn’t necessarily need to cost you anything extra. The customer journey can be described as the path a customer follows as they venture from being a complete stranger, to ideally, your biggest fan. From their first time hearing about your business, to the end of their relationship with you, and everything in between. As you can imagine, this might include social media, a blog post, a phone call, a visit to your store or scheduling a session to receive your services, right through to what happens after you walk away from each other. A customer journey includes each and every touchpoint from beginning to end and collectively makes up the customer experience. Really dialing into what your customers are experiencing at each and every stage can truly be very insightful and also your most effective path to business success. Here's the thing, mapping out your complete customer journey is a surefire way to identify shortfalls and therefore revenue loss in your business, and it is also VERY often overlooked. I mean, I'll bet you can already think of a handful of examples where as a customer, you had an amazing experience in some areas, and then other things fell flat, and you're left wondering if the business owner has ever taken a walk in their customer's shoes. Maybe you had a great experience all the way through, but then you never heard from the business owner again. It seems like a lot of ground to cover, but guess what? Understanding the customer journey (and overall customer experience) isn't as tricky as you might think it is once you get organized. This is exactly why Desola is here today to walk you through getting started with customer journey mapping in your business. So, if serving your customers to the very best of your ability is important to you, today's episode is one that you DEFINITELY don’t wanna miss! In this episode, Desola talks about: Helping online coaches and creates design a delightful online experience. 3:41Focusing on your best customers (80% of your revenue comes from 20% of your customers!). 4:15The relationship involved in sales and how to build trust to advance to a sales “marriage”. 5:13The difference between relationship building online and physical products, and what that looks like (hint, it involves feelings). 6:13The way you deliver the transformation of your product is the prop, how to sell the journey and convey these transformations to the world. 10:11How to get started gathering effective customer testimonials. 14:45Examples of the types of questions that potential customers (or prospects) have at the beginning of the journey. 17:49Strategically extracting valuable testimonial information from the people you work with. 20:18How to build testimonials into your system… before it is too late. 22:42The importance of timing in gathering the best testimonials and having a community to allow people to share, fostering this culture 24:49Where your testimonials should live. 27:13How everything you are doing in your products suite should align with your story that you want to tell. 31:42Timing is everything! 35:47 If you already have a product, identify what that quick win for your customer is… once you figure that out, you can share content with your audience and overcome objections for your prospects. Figure out what that quick win is, then you have a place to go.Desola Davis See? Desola is awesome. She has this all figured out – and I wish for all of us to have a little bit of her insight into our businesses. Getting to know the customer journey is about nurturing and refining the customer experience. Along the way, customers will interact with your various touchpoints, such as an ad or your website. Once you're in the customer mindset, you can map out your touchpoints, which likely include: social media reviews, your website, your customer service team if applicable, and the super important follow-up customer feedback surveys. So investing time into understanding your businesses customer journey and going through the process yourself will help you see where you can identify weak spots, make improvements and perfect your customer's experience so that they just keep coming back for more and more. If you really like this show, please consider recommending it to your business besties and leaving a review on iTunes. It really helps us to keep delivering this show as a free resource to you week after week. Until next week, workshop warrior, keep honing your wonderfully positive customer journey so they keep coming back for more. Bye for now. Connect with Desola https://www.desoladavis.com https://instagram.com/desoladavis A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY.

With Lee Chaix McDonough Running a business can be compared to riding a rollercoaster. One day you are productive and you know exactly what to do to move the needle in your business, the next day you're lost and discouraged and left wondering if you should just throw in the towel in on the whole thing. Wash. Rinse. Repeat. And no matter what level you are at in your business or what juncture you find yourself on that roller coaster ride, at some point you will find yourself standing in one place thinking to yourself, “I am not sure what to do next.” Hiring a business coach can help you find your way out of these kinds of ruts, and it can also help you to set goals, be accountable to someone other than yourself or your team, it can help you deal with overwhelm and it can also certainly lead you to develop new skills. But knowing whether or not you need a coach, or if you are even ready to hire a business coach is a whole other question. That's why my guest, best selling author and founder of Coach with Clarity, Lee Chaix McDonough, is here today to help you decide if coaching is right for you. In today's episode Lee will help you to better understand the world of business coaching, she'll walk you through how to know if you are ready for coaching, where to begin your search and what to look for in a business coach. I'll add this: Research by the International Coach Federation has found that, of small business owners who hired a business coach, 70% have seen increased work performance, 86% have seen a return on investment and an impressive 99% of entrepreneurs were happy that they made the decision to hire a business coach. So before you click away because you think this is just another business expense that you don't want to add. You may want to listen in today because dodging a business coach could be costing you business growth. So without further ado, let's dive in to today's episode. In this episode, Lee talks about How this psychotherapist made the leap to business coach.Putting your uncertainly aside – why you need a business coach.Defining businesses coaching – The Three Elements.Questions to ask yourself to determine if you need a business coach.How to create the magic container in scheduled coaching sessions and still allow for creative space.What working with a coach looks like.Three M’s: Meaning, Mindset, and Mindfulness.Working around mindset, how we relate to our own internal experiences.Why we tend to self sabotage and how to fight the natural instinct to play it safe.Meaning – aligning your business with your values.What you should look for in a business coach, where do you begin?Coaching certification… is it necessary? Coaching claims – the red flags to watch out for when you are looking for a coach.Act on your Business- Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfulness. How to get started. Ask yourself how you are doing in terms of achieving your goals (do you know what they are?) and how it is going in the process of achieving them? How are you feeling about it? Taking a personal assessment of where you are at in your journey (without shame), and check in with yourself. If there is a disconnect, that might be a sign that checking into coaching is your next step.Lee Chaix McDonough I loved chatting with Lee. She is just so articulate and she really seems to get the process. A business coach is someone who can prop YOU up, ask you intelligent and strategic questions to get you thinking about your own business and business goals in a new way. A good coach will challenge your self-defeating beliefs and give you the tools you need to push them aside so that you can stay focused on your priorities. Hiring a business coach may be just the solution you need to start your business or to improve the one you already run. If you find yourself feeling stuck, a business coach can help you work through the processes in a systematic way to take your business wherever you want it to go. Yes it's an investment, but maybe it will unearth new returns for you. To check out any of the resources we mentioned today including how to get in touch with Lee, or to begin the search for your next business coach, please visit the show notes at kellylawson.ca/043. Remember, you can’t contain the sky, nor can you even get there if you're too busy standing in your own way. Until next week my friends. Bye for now. Mentioned in this Podcast International Coaching Federation Book: Act on Your Business Coach with Clarity Podcast ICF Find a Coach Connect with Lee https://www.instagram.com/coachwithclarity/ https://www.facebook.com/coachwithclarity https://www.linkedin.com/in/lcmcdonough/ https://www.coachwithclarity.com/ A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY.

We are joined today by Jimmy Trapp, an illustrator with a large catalogue of completed works. When he was young, his parents always encouraged him to make things his own. This is often seen in his work, which takes influence from many other artists but adds Jimmy's own touch. A lot of his art is targeted towards children, but he also aims to include a little something extra for parents to enjoy. Jimmy has recently started a comic strip titled Scare Care. In this episode, he shares what his inspiration is for Scare Care and what long-term goals he hopes to achieve with it. Right now, Jimmy is gauging the comic's reception to determine if he should commit more time to children's books or comic books.   Scare Care on Tumblr: https://scarecarecomic.tumblr.com/ Scare Care on Facebook: https://www.facebook.com/scarecarecomic Scare Care on Instagram: https://instagram.com/scarecarecomic   Jimmy's email: jimmyqtrap@gmail.com Jimmy's website: https://illustratorjimmy.com/   Episode Sponsor: Lightspeed Commercial Arts http://lightspeedca.net   Podcast editing by East Coast Studio: http://eastcoaststudio.ca   http://the8gates.com SHOW LESS

En NotiPod Hoy Omnicom planea invertir $20 millones en anuncios de pódcast en Spotify. La empresa está aumentando su inversión en pódcast ahora por dos razones: porque el público continúa creciendo y porque la tecnología está haciendo que los anuncios sean más dirigibles y medibles. ¿Realmente un podcaster necesita la ‘RodeCaster Pro’? En el portal East Coast Studio la han analizado a fondo y basado en las experiencias de sus clientes, concluyen que aunque tiene muy buenas funciones, no vale la pena  porque cuenta con excesivas características, configuraciones y procesamientos que el podcaster promedio no necesita. Steven Goldstein, CEO de Amplifi Media, habla sobre la necesidad de que las marcas  también tengan una identidad sónica. Los British Podcast Awards 2020 se realizarán el 11 de julio en un evento virtual. Según una investigación reciente de Nielsen, 35.8 millones de personas estaban comprando vehículos en línea y 10.5 millones de ellos escuchaban podcasts. Megaphone, el conocido servicio de alojamiento de pódcast e inserción de anuncios para empresas, ha ampliado las capacidades de atribución de ‘Podsights’ a todas las campañas que se ejecutan a través del mercado dirigido de megáfono (MTM). Muchos empleadores están recurriendo a los podcasts privados como una forma efectiva y segura de garantizar que los trabajadores reciban la información que necesitan y sean parte de la cultura de la empresa. Pódcast recomendado Frikilosofía. Es un pódcast manchego en el que un grupo de amigos hablan de forma natural, espontánea y apasionada sobre diversos temas como los problemas laborales, la ansiedad, la depresión, o el amor. Llevan 104 programas, con una media de dos o tres horas cada uno y tienen seguidores en 136 países. Se lanzan episodios todos los lunes.

Orby records from his new East Coast Studio for the 1st time to give Imoto and Chris their pintern missions for the Southern Fried Gaming Expo!

Are you divorced and now dating again? Do you have kids? You are probably wondering how to introduce your kids to your new love. This week on Conscious Corner I talk about my experience of when I was introduced to my step-kids and give some tips to help you out with your introductions. Brought to you by: Conscious Coaching Inc. www.consciouscoachinginc.com Audio Prodcution by: East Coast Studio www.eastcoaststudio.ca Music by: The Music Assembly www.themusicassembly.com

American Psycho Killer Qu'est-ce-que-c'est and Logging Beer-vers? Tune in as Grace and Beth look into the American Ripper a.k.a HH Holmes, and The Black Donnelly's. East Coast Studio www.eastcoaststudio.ca Bradley Parsons www.trainsoundstudio.com

We can't deny that getting a divorce is not easy, but often the outcome can be great. Start looking at the positive things life will bring you. Today we talk about some of the benefits of being divorced. Brought to you by: Conscious Coaching Inc. www.consciouscoachinginc.com Audio Production by: East Coast Studio www.eastcoaststudio.ca Music by: The Music Assembly www.themusicassembly.com

Franky Frank runs the My Cold Turkey Detox website where he shares the story and updates about his struggle overcoming drug abuse, primarily heroin and crack. His sister filmed his struggle as he detoxed cold turkey at her place in Sweden after 30 years as a chronic long term addict. Franky Frank - not his real name - is now in his forties, in recovery and is our guest on the podcast to tell us how, despite having fallen many times in the past, cold turkey detox does work for some.   In this first of a two-part series, Frank explains how be became addicted by the age of 12, and how that was the beginning of a lifelong struggle.    Host: Karla Stephens-Tolstoy Producer: Stand Up Speak Up Apparel Co-Producer: Kris Mulliah Editor: Joel at East Coast Studio   https://www.mycoldturkeydetox.com/