POPULARITY
17 episodes with measure anything
3 episodes with measure anything
3 episodes with measure anything
3 episodes with measure anything
2 episodes with measure anything
2 episodes with measure anything
2 episodes with measure anything
In this episode, Sean Martin speaks with Richard Seiersen, Chief Risk Technology Officer at Qualys, about a new way to think about cybersecurity—one that puts value and business resilience at the center, not just threats.Richard shares the thinking behind Qualys' Risk Operations Center, a new approach that responds directly to a common pain point: organizations struggling to manage vast amounts of telemetry from dozens of security tools without clear direction on how to act. Instead of forcing companies to build and maintain massive internal platforms just to piece together asset, vulnerability, and threat data, Qualys is creating a system to operationalize risk as a real-time, measurable business function.With a background that includes serving as Chief Risk Officer at a cyber insurance firm and co-authoring foundational books like How to Measure Anything in Cybersecurity Risk and The Metrics Manifesto, Richard frames the conversation in practical business terms. He emphasizes that success is not just about detecting threats, but about understanding where value exists in the business, and how to protect it efficiently.From Security Operations to Risk OperationsWhile a traditional SOC focuses on attack surface and compromise detection, the Risk Operations Center is designed to understand, prioritize, and mitigate value at risk. Richard describes how this involves normalizing data across environments, connecting asset identities—including ephemeral and composite digital assets—and aligning technical activity to business impact.The Risk Operations Center enables teams to think in terms of risk surface, not just threat surface, by giving security leaders visibility into what matters most—and the tools to act accordingly. And importantly, it does so without increasing headcount.A CISO's Role in the Business of RiskRichard challenges security leaders to break away from purely tactical work and lean into business alignment. He argues that boards want CISOs who think strategically—who can talk about capital reserves, residual risk, and how mitigation and transfer can be measured against business outcomes. In his words, “A successful business is in the business of exposing more value to more people… security must understand and support that mission.”This episode is packed with ideas worth listening to and sharing. What would your version of a Risk Operations Center look like?Learn more about Qualys: https://itspm.ag/qualys-908446Note: This story contains promotional content. Learn more.Guest: Rich Seiersen, Chief Risk Technology Officer, Qualys | https://www.linkedin.com/in/richardseiersen/ResourcesLearn more and catch more stories from Qualys: https://www.itspmagazine.com/directory/qualysLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, richard seiersen, risk, cybersecurity, data, resilience, telemetry, automation, ciso, soc, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More
In this episode of TubbTalk, Richard speaks to Matt Middleton-Leal, Managing Director, EMEA North of Qualys, a pioneering and disruptive cloud-based IT, security and compliance solutions provider.Matt shares his journey in the MSP industry and what studying aeronautics taught him about risk management. He also explains who Qualys are and what they do, before digging into risk and risk management.He and Richard discuss what MSPs are missing when it comes to risk, and whether or not their clients fully understand its importance. From there, Matt explains why Qualys provide a Risk Operations Centre (ROC) solution and how that works.He shares how a ROC can be an opportunity for MSPs, but why they need a mindset shift first. Richard asks Matt why he thinks some businesses are investing in risk management, but why there's reluctance from some clients.They also discuss governance, using ROC to reduce CISO burnout, and demonstrating how you're helping clients with risk mitigation. Matt also shares what the experience of being a Qualys partner is like for an MSP.Finally, Richard asks Matt what he does outside of work and how he keeps his cybersecurity knowledge up to date, what's next for Qualys and what Matt sees as the future of cybersecurity. Mentioned in This EpisodeQualysBook: Richard Seiersen: How to Measure Anything in Cybersecurity RiskUK government agency: National Cyber Security CentreCertification: Cyber Essentials
In episode 113 of Cybersecurity Where You Are, Tony Sager is joined by Phyllis Lee, VP of SBP Content Development at the Center for Internet Security® (CIS®); Adam Bobrow, Co-Founder and President of Veribo Analytics; and Sridevi Joshi, Co-Founder and CEO of Veribo Analytics. Together, they discuss how the Business Impact Analysis tool created by CIS and Veribo Analytics empowers individuals and organizations to use cyber risk prioritization as a basis for their ransomware defense strategy.Here are some highlights from our episode:04:35. Background on the impetus for the tool's development07:57. How our understanding of cybersecurity risk differs from other areas of risk12:21. Insight into Sridevi's learning process about cyber risk prioritization as a technologist18:23. How the development process of the Business Impact Analysis tool got underway21:05. What went into the process of translating the goal into tooling31:34. Reflections on the tool's reception and what's nextResourcesCIS Critical Security Controls Implementation GroupsCIS Community Defense Model 2.0CIS Controls Self Assessment Tool (CIS CSAT)SEC Adopts Rules on Cybersecurity Risk Management, Strategy, Governance, and Incident Disclosure by Public Companies4.3 Establish a Bureau of Cyber StatisticsFAIR: A Framework for Revolutionizing Your Risk AnalysisReasonable CybersecurityHow to Measure Anything in CybersecurityEpisode 107: Continuous Improvement via Secure by DesignEpisode 105: Context in Cyber Risk QuantificationIf you have some feedback or an idea for an upcoming episode of Cybersecurity Where You Are, let us know by emailing podcast@cisecurity.org.
In episode 111 of Cybersecurity Where You Are, Tony Sager is joined by Rick Howard, N2K Chief Security Officer and the Chief Analyst and Senior Fellow at The Cyberwire. Together, they discuss a first principle of cybersecurity proposed by Rick in his book, Cybersecurity First Principles: A Reboot of Strategy and Tactics.Here are some highlights from our episode:04:30. What drove the need to formulate a foundational cybersecurity assumption07:44. How other "first" principles of cybersecurity have failed14:13. The three elements of Rick's first principle of cybersecurity25:55. How to derive action and improvements from Rick's first principle40:34. Tips on getting started with a risk forecasting strategyResourcesEpisode 105: Context in Cyber Risk QuantificationFAIR: A Framework for Revolutionizing Your Risk AnalysisElection Security Spotlight – CIA TriadEpisode 44: A Zero Trust Framework Knows No EndExecutive Order on Improving the Nation's CybersecurityCybersecurity CanonSuperforecasting: The Art and Science of PredictionHow to Measure Anything in Cybersecurity RiskIf you have some feedback or an idea for an upcoming episode of Cybersecurity Where You Are, let us know by emailing podcast@cisecurity.org.
Check out this episode from the BSW Vault, hand picked by main host Matt Alderman! This segment was originally published on Jan 24, 2023. Richard Seiersen and our guest, Doug Hubbard, are finishing the second edition of How to Measure Anything in Cybersecurity Risk. Doug is here to share the success of the first edition and preview the second edition. With more insights, the second edition will share more more research data, free tools, and new concepts like FrankenSME. If you're a risk management professional or want to learn more about risk management, don't miss this interview. Show Notes: https://securityweekly.com/vault-bsw-14
Check out this episode from the BSW Vault, hand picked by main host Matt Alderman! This segment was originally published on Jan 24, 2023. Richard Seiersen and our guest, Doug Hubbard, are finishing the second edition of How to Measure Anything in Cybersecurity Risk. Doug is here to share the success of the first edition and preview the second edition. With more insights, the second edition will share more more research data, free tools, and new concepts like FrankenSME. If you're a risk management professional or want to learn more about risk management, don't miss this interview. Show Notes: https://securityweekly.com/vault-bsw-14
Check out this episode from the BSW Vault, hand picked by main host Matt Alderman! This segment was originally published on Jan 24, 2023. Richard Seiersen and our guest, Doug Hubbard, are finishing the second edition of How to Measure Anything in Cybersecurity Risk. Doug is here to share the success of the first edition and preview the second edition. With more insights, the second edition will share more more research data, free tools, and new concepts like FrankenSME. If you're a risk management professional or want to learn more about risk management, don't miss this interview. Show Notes: https://securityweekly.com/vault-bsw-14
Check out this episode from the BSW Vault, hand picked by main host Matt Alderman! This segment was originally published on Jan 24, 2023. Richard Seiersen and our guest, Doug Hubbard, are finishing the second edition of How to Measure Anything in Cybersecurity Risk. Doug is here to share the success of the first edition and preview the second edition. With more insights, the second edition will share more more research data, free tools, and new concepts like FrankenSME. If you're a risk management professional or want to learn more about risk management, don't miss this interview. Show Notes: https://securityweekly.com/vault-bsw-14
Today, I'm delighted to welcome Laura Fox to the show. Laura is a risk management professional and the founder of Canary Risk, a firm that helps clients with outsourced risk management and to navigate uncertainty. Canary Risk is a relatively new firm, and Laura took her own personal and professional risks to set it up, so we obviously talk about that. We also cover the state of the risk profession, hiring, cognitive diversity, values, and so much more. Laura's enthusiasm, her curiosity, courage, and authenticity come through so well in this conversation, and my favourite part is towards the end when she talks about her own decision-making approach in deciding to set up Canary Risk. And I won't say too much here because I want you to listen to it, other than to say that it's a powerful reminder that in order to make quality decisions, we need to have clarity about what's It's important to us. And that's different for each one of us. One-size-fits-all, never fits. Link to video version of the podcast. Show notes: Canary Risk Canary clinics Laura on LinkedIn Michele Wucker Rogue Waves by Jonathan Brill How to Measure Anything by Doug Hubbard Decision Quality by Spetzler, Winter and Meyer Christian Hunt FAIR methodology _ _ _ _ _ _ Like what you heard? Subscribe to All Things Risk wherever great podcasts are found: https://thedecisionmaking.studio/podcast Learn more about The Decision-Making Studio Sign up for our Decision Navigators course
Jay Bobo and Darylynn Ross from CoverMyMeds join Chris to explain their assertion that 'AppSec is Dead.' They discuss the differences between product and application security, emphasizing the importance of proper security practices and effective communication with senior leaders, engineers, and other stakeholders. Jay proposes that product security requires a holistic approach and cautions against the current state of penetration testing in web applications. Darylynn encourages AppSec engineers to broaden their scope beyond individual applications to product security. With enlightening insights and practical advice, this episode thoughtfully challenges AppSec professionals with new ideas about application and product security.Links:Jay recommends:How to Measure Anything in Cybersecurity Risk, 2nd Editionby Douglas W. Hubbard, Richard Seiersenhttps://www.wiley.com/en-us/How+to+Measure+Anything+in+Cybersecurity+Risk%2C+2nd+Edition-p-9781119892311Darylynn recommends:Kristin Hannah: https://kristinhannah.com/FOLLOW OUR SOCIAL MEDIA: ➜Twitter: @AppSecPodcast➜LinkedIn: The Application Security Podcast➜YouTube: https://www.youtube.com/@ApplicationSecurityPodcast Thanks for Listening! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In this episode, we spoke to Karolina from Charity Entrepreneurship (CE) about the new animal charities they want to incubate in their next program (starting February 2024), what the benefit of joining their charity incubator is, as well as how they select which charities to incubate.If you've ever considered launching a charity to help animals, then this is the podcast for you! If you have a friend that has toyed with the possibility of starting their own project – then please do share this with them!Links from the episode:A summary of Charity Entrepreneurship's newest ideas for their next incubation roundThe application form for Charity EntrepreneurshipLewis Bollard's farmed animal newsletterCorporate campaigns research from CEHow to Measure Anything by Douglas W.Hubbard Charity Entrepreneurship contact form Karolina's email: karolina@charityentrepreneurship.comRika's email: rika@charityentreprenuership.comIf you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at hello@howilearnedtoloveshrimp.com. Enjoy!
Rick Howard, the CSO, Chief Analyst, and Senior Fellow at N2K Cyber, discusses the current state of cybersecurity risk forecasting with guests Fred Kneip, CyberGRX's founder and President of ProcessUnity, and Kevin Richards, Cyber Risk Solutions President. Howard, R., 2023. Cybersecurity First Principles: A Reboot of Strategy and Tactics [Book]. Wiley. URL: https://www.amazon.com/Cybersecurity-First-Principles-Strategy-Tactics/dp/1394173083. Howard, R., 2023. Bonus Episode: 2023 Cybersecurity Canon Hall of Fame inductee: Superforecasting: The Art and Science of Prediction by Dr Phil Tetlock and Dr Dan Gardner. [Podcast]. The CyberWire. URL https://thecyberwire.com/podcasts/cso-perspectives/5567/notes Howard, R., 2022. Risk Forecasting with Bayes Rule: A practical example. [Podcast]. The CyberWire. URL https://thecyberwire.com/podcasts/cso-perspectives/88/notes Howard, R, 2023. Superforecasting: The Art and Science of Prediction [Book review]. Cybersecurity Canon Project. URL icdt.osu.edu/superforecasting-art-and-science-prediction. Howard, R., 2022. Two risk forecasting data scientists, and Rick, walk into a bar. [Podcast]. The CyberWire. URL https://thecyberwire.com/podcasts/cso-perspectives/89/notes Howard, R., Freund, J., Jones, J., 2016. 2016 Cyber Canon Inductee - Measuring and Managing Information Risk: A FAIR approach [Interview]. YouTube. URL https://www.youtube.com/watch?v=vxBpAnSBaGM Hubbard , D.W., Seiersen, R., 2016. How to Measure Anything in Cybersecurity Risk [Book]. Goodreads. URL https://www.goodreads.com/book/show/26518108-how-to-measure-anything-in-cybersecurity-risk Clark, B., Seiersen , R., Hubbard, D., 2017. “How To Measure Anything in Cybersecurity Risk” - Cybersecurity Canon 2017 [Interview]. YouTube. URL https://www.youtube.com/watch?v=2o_mAavdabg&t=93s Freund, J., Jones, J., 2014. Measuring and Managing Information Risk: A FAIR Approach [Book]. Goodreads. URL https://www.goodreads.com/book/show/22637927-measuring-and-managing-information-risk Katz, D., 2021. Corporate Governance Update: “Materiality” in America and Abroad [Essay]. The Harvard Law School Forum on Corporate Governance. URL https://corpgov.law.harvard.edu/2021/05/01/corporate-governance-update-materiality-in-america-and-abroad/ Posner, C., 2023. SEC Adopts Final Rules on Cybersecurity Disclosure [Essay]. The Harvard Law School Forum on Corporate Governance. URL https://corpgov.law.harvard.edu/2023/08/09/sec-adopts-final-rules-on-cybersecurity-disclosure/ Linden, L.V., Kneip, F., Squier, Suzie , 2022. Threats Across the Globe & Benchmarking with CyberGRX [Podcast]. Retail & Hospitality ISAC Podcast. URL https://pca.st/a49enjb1 Lizárraga, C.J., 2023. Improving the Quality of Cybersecurity Risk Management Disclosures [Essay]. U.S. Securities and Exchange Commission. URL https://www.sec.gov/news/statement/lizarraga-statement-cybersecurity-072623 Staff, 2022. Benchmarking Cyber-Risk Quantification [Survey]. Gartner. URL https://www.gartner.com/en/publications/benchmarking-cyber-risk-quantification Tetlock, P.E., Gardner, D., 2015. Superforecasting: The Art and Science of Prediction [Book]. Goodreads. URL https://www.goodreads.com/book/show/23995360-superforecasting Winterfeld, S., 2014. How to Measure Anything in Cybersecurity Risk [Book review]. Cybersecurity Canon Project. URL https://icdt.osu.edu/how-measure-anything-cybersecurity-risk
In This Episode, You Will Learn: Applied versus non-applied sports science studies. Models and measurements through the noise. Research and development processes for team sports. Resources + Links: Connect with Patrick on Twitter | @osppatrick Follow the TidyX Screencast on Twitter | @tidy_explained Check out the Optimum Sports Performance Blog | http://optimumsportsperformance.com/blog/ Can I please be introduced to the Non-Applied Sports Scientist? by Patrick Ward How to Measure Anything by Douglas W. Hubbard Bad Data by Peter Schryvers Check out Anthony's Masterclass - The High Performance Hockey Masterclass Follow Anthony on Instagram | @anthonydonskov Follow Anthony on Twitter | Anthony Donskov, PhD Subscribe to our YouTube Channel | The HPH Podcast with Anthony Donskov Follow HPH Podcast on Instagram | @hph_podcast Follow HPH Podcast on Twitter | @TheHPH_Podcast Learn more on our Website | https://www.donskovsc.com/ Check out Anthony's Books Physical Preparations for Ice Hockey: Biological Principles and Practical Solutions The Gain, Go, and Grow Manual: Programming for High Performance Hockey Players Show Notes: What are the differences between the applied and non-applied sports scientists? Joining us today is research and development professional and sports science analyst for the Seattle Seahawks, Dr. Patrick Ward. Patrick focuses on research and development in professional sport with an emphasis in data analysis in American football. We'll discuss his role for the Seahawks and what his models & processes look like. Then, we dive into the applied versus non-applied sports science debate and how you can utilize the latter to measure data closer to the scoreboard. How do you get through the noise and chaos? Is it possible to measure the hard intangibles? Where and when can you apply non-applied sports science? Tune in and find out what models make up the high performance sphere from the lens of a non-applied sports scientist! 0:00:00 Introducing research and development professional and sports science analyst, Dr. Patrick Ward! 0:02:35 What does your role as a research and development director entail? 0:06:00 Who are the gatekeepers of the division? 0:08:40 Walking through the PPDAC process. 0:14:40 Are we able to measure the hard things? 0:17:05 What parameters do we need to focus on finding? 0:21:10 What are the unintended consequences of measuring? 0:24:50 How do you bring one on one back into the discussion? 0:27:00 What was your reason for writing your blog? 0:33:10 The Texas sharpshooter of non-applied sports science. 0:36:20 What is your process as a non-applied sports scientist? 0:41:05 What studies would be used by applied sports scientists? 0:45:30 Where does applied versus non-applied come from? 0:51:00 Do you model the technical or tactical? 0:53:00 How to model team sports through the noise. 1:00:30 What are some simple models you tend to use? 1:03:15 What is coming up next for you?
When it comes to measuring risk, the average person assumes they either need a ton of data or they have not enough data. The truth is you often need less data than you think to improve upon your current judgement, and it's probably been measured before. Unfortunately, recognizing that data and applying the math to it doesn't come naturally to the average person and we will probably need some help from technology to access that data. Host Jack Russo asks quantitative analyst Douglas Hubbard if the future of AI includes analyzing data and producing recommendations for things like business strategies, investment strategies & more. How to Measure Anything How to Measure Anything in Cybersecurity Risk
Can literally everything be measured? According to quantitative analyst Douglas Hubbard, yes it can – at least when it comes to risk management and decision-making sciences. Hubbard believes that anything that has any impact on your life has observable consequences and is sometimes judged based on flawed empirical data. Today host Jack Russo and Douglas Hubbard discuss measuring risk in areas where even the professionals once believed you could not. How to Measure Anything How to Measure Anything in Cybersecurity Risk
Dollops for Donuts (Andrew's OTHER podcast - What?!?!?)Slime Museum in NYMayan exhibit at the MetTom's art at Casa Bonita art show at NEXT GalleryTime nerds at PTTI in Long BeachBlockbuster pop up in LASpace Pad OceansideAzar's Big BoyJoel Haertling and GXJello Biafra - The HealersMeasurement science - SI units and Uncertainty budgetHow to Measure Anything book Robert Anton Wilson - Just ask!Las Vegas ventriloquist conventionTom's salad pornHow is Tom Waits doing?Old dudes are touringWe're dying to know what you think of the podcast!http://bangerandandrew.com
With a storied career as a CISO, Richard is also the co-author of “How to Measure Anything in Cybersecurity Risk, with a second edition coming out in April. Ahead of changes to NYDFS and SEC security rules, I wanted to get his take on the implications for the changes and dig in deeper to his approach for measuring risk.Follow Richard: LinkedInPre-order the 2nd edition of How to Measure Anything in Cybersecurity Risk
Richard Seiersen and our guest, Doug Hubbard, are finishing the second edition of How to Measure Anything in Cybersecurity Risk. Doug is here to share the success of the first edition and preview the second edition. With more insights, the second edition will share more more research data, free tools, and new concepts like FrankenSME. If you're a risk management professional or want to learn more about risk management, don't miss this interview. In the leadership and communications section, 8 Questions to Ask Before Selecting a New Board Leader, How Cybersecurity Leaders Can Build Employee Trust—And Why It Is Important, 7 rules to communicate the business value of IT, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly Show Notes: https://securityweekly.com/bsw291
Richard Seiersen and our guest, Doug Hubbard, are finishing the second edition of How to Measure Anything in Cybersecurity Risk. Doug is here to share the success of the first edition and preview the second edition. With more insights, the second edition will share more more research data, free tools, and new concepts like FrankenSME. If you're a risk management professional or want to learn more about risk management, don't miss this interview. Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw291
Richard Seiersen and our guest, Doug Hubbard, are finishing the second edition of How to Measure Anything in Cybersecurity Risk. Doug is here to share the success of the first edition and preview the second edition. With more insights, the second edition will share more more research data, free tools, and new concepts like FrankenSME. If you're a risk management professional or want to learn more about risk management, don't miss this interview. In the leadership and communications section, 8 Questions to Ask Before Selecting a New Board Leader, How Cybersecurity Leaders Can Build Employee Trust—And Why It Is Important, 7 rules to communicate the business value of IT, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly Show Notes: https://securityweekly.com/bsw291
Google bo v letu 2023 naredil absolutno tranzicijo iz Universal Analyticsa, ki ga nekateri klikamo že v miže, v Google Analytics 4, ki deluje po čisto drugi logiki. Z nami je Maša Crnkovič, vodilna slovenska strokovnjakinja na področju uporabniške izkušnje in analitike. Maša je pojasnila bistvene novosti ter delila številne prakične nasvete za podjetnike in marketinške strokovnjake. Povezave: https://si.linkedin.com/in/masacrnkovic https://twitter.com/crnkovicm Growth Hacking Slovenia: https://www.facebook.com/groups/1870456883232512/about/ Campaign URL Builder: https://ga-dev-tools.web.app/campaign-url-builder/ https://support.google.com/analytics/answer/11242841?hl=en#zippy=%2Cin-this-article Bralna priporočila: Web Analytics 2.0: http://www.webanalytics20.com/ Lean Analytics: https://leananalyticsbook.com/ How to Measure Anything: https://www.howtomeasureanything.com/ Simo Ahava's blog: https://www.simoahava.com/
Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Tips for conducting worldview investigations, published by lukeprog on April 12, 2022 on The Effective Altruism Forum. I think AI x-risk reduction is largely bottlenecked on a lack of strategic clarity,[1] more than e.g. bio x-risk reduction is, such that it's very hard to tell which intermediate goals we could aim for that would reduce rather than increase AI x-risk. Even just among (say) EA-motivated longtermists focused on AI x-risk reduction, there is a very wide spread of views on on AI timelines, takeoff speeds, alignment difficulty, theories of victory, sources of doom, and basically everything else (example), and I think this reflects how genuinely confusing the strategic situation is. One important way[2] to improve strategic clarity is via what we've come to call AI "worldview investigations,"[3] i.e. reports that: Aim to provide an initial tentative all-things-considered best-guess quantitative[4] answer to a big, important, fundamental ("worldview") AI strategy question such as "When will we likely build TAI/AGI?" or "How hard should we expect AI alignment to be?" or "What will AI takeoff look like?" or "Which AI theories of victory are most desirable and feasible?" Or, focus on a consideration that should provide a noticeable update on some such question. Are relatively thorough in how they approach the question. Past example "worldview investigations" include: Open Phil's series on "When will we likely build TAI?", summarized here, and comprised mainly by Bio Anchors, Brain Computation, Semi-Informative Priors, Explosive Growth, and Human Trajectory. (~1185pp[5]) Carlsmith's Is power-seeking AI an existential risk? (~90pp) My 2017 Report on Consciousness and Moral Patienthood[6] (~485pp) Worldview investigations are difficult to do well: they tend to be large in scope, open-ended, "wicked," and require modeling and drawing conclusions about many different phenomena with very little hard evidence to work with. Here is some advice that may help researchers to succeed at completing a worldview investigation: Be bold! Attack the big important action-relevant question directly, and try to come to a bottom-line quantitative answer, even though it's unjustified in many ways and will be revised later. Reach out to others early for advice and feedback, especially people who have succeeded at this kind of work before. Share early, scrappy drafts for feedback on substance and direction.[7] On the research process itself, see Minimal-trust investigations, Learning by writing, The wicked problem experience, and Useful Vices for Wicked Problems. Reasoning transparency has advice for how to communicate what you know, with what confidence, and how you know it, despite the fact that for many sub-questions you won't have enough time or evidence to come to a well-justified conclusion. How to Measure Anything is full of strategies for quantifying very uncertain quantities. (Summary here.) Superforecasting has good advice about how to quantify your expectations about the future. (Summary here.) Finally, here are some key traits of people who might succeed at this work:[8] Ability to carve up poorly-scoped big-picture questions into the most important parts, operationalize concepts that seem predictive, and turn a fuzzy mess of lots of factors into a series of structured arguments connected to (usually necessarily weak / of limited relevance) evidence. At least moderate quantitative/technical chops, enough to relatively quickly learn topics like the basics of machine learning scaling laws or endogenous growth theory, while of course still significantly relying on conversations with subject matter experts. Ability to work quickly and iteratively, limiting their time on polish/completeness and on "rabbit holes" that could be better-explored or better-argued or more evidence-ba...
Most accreditation standards do not focus enough on teaching and learning. Accreditation, after all, is not about research but education.In this episode, I interview Linda Suskie, a higher education assessment consultant, about two areas accreditation can help improve: faculty professional development and course design.Join us as we discuss:The need for institutions to provide adequate support to help faculty learn about teaching methodsA four-column course syllabi designed to motivate studentsHow higher ed should communicate about learningListening to why students are going to college and addressing learning outcomes that matter Check out these resources we mentioned during the podcast:Dee Fink course design resourcesReframing Assessment to Center Equity (forthcoming in 2022)How to Measure Anything by Douglas Hubbard See Linda's full bio below!Keep connected with us by subscribing to Accreditation Conversations on Google Podcasts, Apple Podcasts, Spotify, or your favorite podcast player. Check out our website here.
Finding it hard to know the value of your data products on the business or your end users? Do you struggle to understand the impact your data science, analytics, or product team is having on the people they serve? Many times, the challenge comes down to figuring out WHAT to measure, and HOW. Clients, users, and customers often don't even know what the right success or progress metrics are, let alone how to quantify them. Learning how to measure what might seem impossible is a highly valuable skill for leaders who want to track their progress with data—but it's not all black and white. It's not always about “more data,” and measurement is also not about “the finite, right answer.” Analytical minds, ready to embrace subjectivity and uncertainty in this episode! In this insightful chat, Doug and I explore examples from his book, How to Measure Anything, and we discuss its applicability to the world of data and data products. From defining trust to identifying cognitive biases in qualitative research, Doug shares how he views the world in ways that we can actually measure. We also discuss the relationship between data and uncertainty, forecasting, and why people who are trying to measure something usually believe they have a lot less data than they really do. Episode Description A discussion about measurement, defining “trust”, and why it is important to collect data in a systematic way. (01:35) Doug explores “concept, object and methods of measurement” - and why most people have more data than they realize when investigating questions. (09:29) Why asking the right questions is more important than “needing to be the expert” - and a look at cognitive biases. (16:46) The Dunning-Kruger effect and how it applies to the way people measure outcomes - and Bob discusses progress metrics vs success metrics and the illusion of cognition. (25:13) How one of the challenges with machine learning also creates valuable skepticism - and the three criteria for experience to convert into learning. (35:35) Quotes from Today's Episode “Often things like trustworthiness or collaboration, or innovation, or any—all the squishy stuff, they sound hard to measure because they're actually an umbrella term that bundles a bunch of different things together, and you have to unpack it to figure out what it is you're talking about. It's the beginning of all scientific inquiry is to figure out what your terms mean; what question are you even asking?”- Doug Hubbard (@hdr_frm) (02:33) “Another interesting phenomenon about measurement in general and uncertainty, is that it's in the cases where you have a lot of uncertainty when you don't need many data points to greatly reduce it. [People] might assume that if [they] have a lot of uncertainty about something, that [they are] going to need a lot of data to offset that uncertainty. Mathematically speaking, just the opposite is true. The more uncertainty you have, the bigger uncertainty reduction you get from the first observation. In other words, if, you know almost nothing, almost anything will tell you something. That's the way to think of it.”- Doug Hubbard (@hdr_frm) (07:05) “I think one of the big takeaways there that I want my audience to hear is that if we start thinking about when we're building these solutions, particularly analytics and decision support applications, instead of thinking about it as we're trying to give the perfect answer here, or the model needs to be as accurate as possible, changing the framing to be, ‘if we went from something like a wild-ass guess, to maybe my experience and my intuition, to some level of data, what we're doing here is we're chipping away at the uncertainty, right?' We're not trying to go from zero to 100. Zero to 20 may be a substantial improvement if we can just get rid of some of that uncertainty, because no solution will ever predict the future perfectly, so let's just try to reduce some of that uncertainty.”- Brian T. O'Neill (@rhythmspice) (08:40) “So, this is really important: [...] you have more data than you think, and you need less than you think. People just throw up their hands far too quickly when it comes to measurement problems. They just say, ‘Well, we don't have enough data for that.' Well, did you look? Tell me how much time you spent actually thinking about the problem or did you just give up too soon? [...] Assume there is a way to measure it, and the constraint is that you just haven't thought of it yet. ”- Doug Hubbard (@hdr_frm) (15:37) “I think people routinely believe they have a lot less data than they really do. They tend to believe that each situation is more unique than it really is [to the point] that you can't extrapolate anything from prior observations. If that were really true, your experience means nothing.”- Doug Hubbard (@hdr_frm) (29:42) “When you have a lot of uncertainty, that's exactly when you don't need a lot of data to reduce it significantly. That's the general rule of thumb here. [...] If what we're trying to improve upon is just the subjective judgment of the stakeholders, all the research today—and by the way, here's another area where there's tons of data—there's literally hundreds of studies where naive statistical models are compared to human experts […] and the consistent finding is that even naive statistical models outperform human experts in a surprising variety of fields.”- Doug Hubbard (@hdr_frm) (32:50) Links Referenced How to Measure Anything: https://www.amazon.com/gp/product/1118539273/ Hubbard Decision Research: https://hubbardresearch.com
Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: A ranked list of all EA-relevant (audio)books I've read , published by MichaelA on the AI Alignment Forum. Or: "50+ EA-relevant books your doctor doesn't want you to know about" This post lists all the EA-relevant books I've read since learning about EA,[1] in roughly descending order of how useful I perceive/remember them being to me. (In reality, I mostly listened to these as audiobooks, but I'll say "books I've read" for simplicity.) I also include links to where you can get each book, as well as remarks and links to reviews/summaries/notes on some books. This is not quite a post of book recommendations, because: These rankings are of course only weak evidence of how useful you'll find these books[2] I list all EA-relevant books I've read, including those that I didn't find very useful Let me know if you want more info on why I found something useful or not so useful. I'd welcome comments which point to reviews/summaries/notes of these books, provide commenters' own thoughts on these books, or share other book recommendations/anti-recommendations. I'd also welcome people making their own posts along the lines of this one. (Edit: I think that recommendations that aren't commonly mentioned in EA are particularly valuable, holding general usefulness and EA-relevance constant. Same goes for recommendations of books by non-male, non-white, and/or non-WEIRD authors. See this comment thread.) I'll continue to update this post as I finish more EA-relevant books. My thanks to Aaron Gertler for sort-of prompting me to make this list, and then later suggesting I change it from a shortform to a top-level post. The list Or: "Michael admits to finding a Harry Potter fan fiction more useful than ~15 books that were written by professors, are considered classics, or both" The Precipice, by Ord, 2020 See here for a list of things I've written that summarise, comment on, or take inspiration from parts of The Precipice. I recommend reading the ebook or physical book rather than audiobook, because the footnotes contain a lot of good content and aren't included in the audiobook The book Superintelligence may have influenced me more, but that's just due to the fact that I read it very soon after getting into EA, whereas I read The Precipice after already learning a lot. I'd now recommend The Precipice first. See here for some thoughts on this and other nuclear-risk-related books, and here for some thoughts on this and other authoritarianism-related books. Superforecasting, by Tetlock & Gardner, 2015 How to Measure Anything, by Hubbard, 2011 Rationality: From AI to Zombies, by Yudkowsky, 2006-2009 I.e., “the sequences” Superintelligence, by Bostrom, 2014 Maybe this would've been a little further down the list if I'd already read The Precipice Expert Political Judgement, by Tetlock, 2005 I read this after having already read Superforecasting, yet still found it very useful Normative Uncertainty, by MacAskill, 2014 This is actually a thesis, rather than a book I assume it's now a better idea to read MacAskill, Bykvist, and Ord's book on the same subject, which is available as a free PDF Though I haven't read the book version myself Secret of Our Success, by Henrich, 2015 See also this interesting Slate Star Codex review The WEIRDest People in the World: How the West Became Psychologically Peculiar and Particularly Prosperous, by Henrich, 2020 See also the Wikipedia page on the book, this review on LessWrong, and my notes on the book. I rank Secret of Our Success as more useful to me, but that may be partly because I read it first; if I only read either this book or Secret of Our Success, I'm not sure which I'd find more useful. See here for some thoughts on this and other authoritarianism-related books. The Strategy of Conflict, by Schelling, 1960 See here for my notes on this book, and h...
Have you ever worried about how you should communicate risks to the board? How much data can they handle?In this episode of GRC & Me, we are joined by Richard Seiersen, who has previously worked for Twilio, GE, and LendingClub as CISO, was a co-founder of Soluble that was acquired by Lacework in 2021, and is currently the Chief Risk Officer at Resilience Insurance. His books include How to Measure Anything in Cybersecurity Risk and The Metrics Manifesto: Confronting Security with Data. Together with Mark Tattersall, VP of Product at LogicGate, we get the skinny on what kind of conversations are happening at the board level and what they really want to see and hear, plus, the rise of insurtech, technology being a driver for consistency, and how all these topics inspired Richard to write his books.
Ce qui se mesure facilement a tendance à capter davantage notre attention et peser lors d'une prise de décision. Pour cette raison, dans une organisation, les aspects financiers et opérationnels vont avoir plus de poids que d'autres aspects qui semblent moins mesurables comme la motivation, les sentiments, le climat de travail, la vision, etc. D'ailleurs, il y a souvent une division entre le monde des sciences et des sciences humaines. Toutefois, dans le livre How to Measure Anything, j'ai pu avoir la révélation que tout peut se mesurer, si on le désire. L'avantage est que si tu as à coeur des valeurs humaines et que tu oeuvres sur des dimensions qui semblent moins tangibles, tu pourras mettre en valeur ta contribution afin qu'elle soit appréciée beaucoup plus dans le futur auprès de l'ensemble des parties prenantes. Je dois avouer que la lecture de ce livre a été ardu pour moi, car il fait référence à des calculs assez complexes. Par contre, j'ai pu accrocher sur des grands principes de mesure et surtout sur des règles du pouce qui bien que moins précises, permettent d'arriver à une mesure intéressante. Ordre du jour 0m23: Introduction 10m50: Présentation du livre How to Measure Anything 14m03: Des grands principes de mesure 39m13: Mes réflexions personnelles Pour encore plus de détails, consulte la page web de l'épisode
In this episode we talk about estimations ... again. Managing Up: Where Everything is Made Up and the Points Don't Matter (https://managingup.show/episodes/ae6a210b) The Mythical Man Month (https://www.goodreads.com/book/show/13629.The_Mythical_Man_Month) by Frederick P. Brooks Jr. Waltzing with Bears (https://www.goodreads.com/book/show/665153.Waltzing_with_Bears) by Tom DeMarco, Timothy R. Lister Software estimation without guessing (https://www.goodreads.com/book/show/53104134-software-estimation-without-guessing) by George Dinwiddie How to Measure Anything (https://www.goodreads.com/book/show/444653) by Douglas W. Hubbard You can reach us via email at hosts@expandingbeyond.it (mailto:hosts@expandingbeyond.it). You can follow us on Twitter at @podcast_eb (https://twitter.com/podcast_eb). Where to find Monica on the internet: Website: monicag.me (https://monicag.me/) Twitter: @KFMolli (https://twitter.com/KFMolli) Github: @nirnaeth (https://github.com/nirnaeth) Blog: dev.to/nirnaeth (https://dev.to/nirnaeth) Where to find Urban on the internet: Twitter: @ujh (https://twitter.com/ujh) Github: @ujh (https://github.com/ujh/) Blog: urbanhafner.com (https://urbanhafner.com/) The intro and outro music is Our Big Adventure (https://freemusicarchive.org/music/Scott_Holmes/Happy_Music/Our_Big_Adventure) by Scott Holmes (https://freemusicarchive.org/music/Scott_Holmes). It's licensed under Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/).
The International Risk Podcast is a weekly podcast for senior executives, board members and risk advisors. In these podcasts, we speak with risk management specialists from around the world. Our host is Dominic Bowen, originally from Australia, is one of Europe's leading international risk specialists. Having spent the last 20 years successfully establishing large and complex operations in the world's highest risk areas and conflict zones, Dominic now joins you to speak with exciting guests from around the world to discuss risk.The International Risk Podcast – Reducing risk by increasing knowledgeFollow us on Facebook, Twitter, Instagram, and LinkedIn for all our great updates.Mark Elliott currently works as founder and CEO of Comar Cyber a human factors cyber security training and consulting company that offers training at the intersection of cyber operations, human intelligence, and counterintelligence. Prior to that, he served as a career CIA Case Officer specializing in human intelligence (HUMINT) collection and cyber operations in various locations. Early in his career he served as a State Department Foreign Service Officer, and later as a tech entrepreneur during the first dot-com bubble. Mark has over two decades of experience assessing and mitigating risk in international cyber and intelligence operations. He has served at the operator and manager level leading staff in international security and cyber defense operations in high-threat and austere overseas environments. He has worked across human & technical intelligence, military, and law enforcement disciplines. Mark has training and experience in identifying and countering nation-state cyber threats to protect enterprise and operational systems. During his career he worked to improve national level security for foreign partners in Europe and South Asia and Latin America. Some great books on Cyber Risks and Information Security discussed on The International Risk Podcast today include:"You'll See This Message When It's Too Late" https://mitpress.mit.edu/books/youll-see-message-when-it-too-late "How to Measure Anything in Cybersecurity Risk" https://www.howtomeasureanything.com/cybersecurity/ Free Resources on Cybersecurity: https://www.cisa.gov/cybersecurityThank you for listening to another International Risk Podcast. Do you know someone who would like to listen to this episode? Share it with them now.Connect with us on LinkedIn here The International Risk Podcast: LinkedInWe will see you again next week.
Today we talk with Richard Seiersen, co-author of “How to Measure Anything in Cybersecurity Risk”. Richard shared that at his first CISO position, he was challenged with addressing prioritization of risk, which led to his authoring a book with Doug Hubbard. What can cyber learn from older risk disciplines? The life table used broadly to measure time-to-event data goes back 500 years. Businesses keep falling back to the classic 5x5 "likelihood and impact" matrix which is an inconsistent, non-math-based method. Without math it is really just casting spells in the board room. There are no ratios or explanation of differences, for example. CISOs are called upon to make a bet about something. We will use subject matter expert opinions, and can make them measurably better. Consistency is key. Wild guesses can still help constrain the forecast. There are existing models in cyber such as FAIR that provide a more mathematically applied approach. Statistics came about because people needed to make bets with limited data. Dirty data can be worked with. Embracing uncertainty is okay. Executives are actually very used to uncertainty. Cybersecurity as a practice is in its adolescence with a high mortality risk. We need to adopt the grammar of science. Key Takeaways 0:25 Richard is introduced 1:20 Richard talks about his cyber journey and his day job 3:02 Book talk 5:19 What can cyber learn from older style risk tactics 8:04 5x5 risk matrix 10:05 Improving accuracy 17:00 Gathering an accurate view 19:20 Monte Carlo simulations 22:04 The belief 25:17 Board-ready presentations 26:58 What keeps Richard going in cyber security 28:09 Why statistics were invented Links: Learn more about Richard Seiersen on LinkedIn and Twitter Follow Allan Alford on LinkedIn and Twitter Learn more about Hacker Valley Studio and The Cyber Ranch Podcast Sponsored by our good friends at Axonius
Doug Hubbard is the author of several books and I've read two: *How to Measure Anything* and *The Failure of Risk Management*. I can honestly say that one of my career goals is to implement his methodology into my job today and everything I do in the future. Here's an incomplete list of wow realizations that I had reading Doug:That you can overcome cognitive bias in estimating variationThat we don't measure what's most importantThat we can quantify the value of informationThat we can quantify uncertainty and use it to make decisionsThat expert opinion can be calibrated and aggregated and use in a quantifiable mannerThat Bayesian statistics explain the reduction in uncertainty that accompanies additional information. That last one is an *empirical* observation. I remain floored by that. Floored. I didn't even cover half of what I wanted to cover with Doug. Read Doug Hubbard. Learn from Doug Hubbard. I will continue to!Show notes:https://notunreasonable.com/?p=7298
This week, Peter Maddison is our guest, and he is challenged with the heuristic “Measure what matters” from the Cloud Native Patterns repository (https://www.cnpatterns.org/strategy-risk-reduction/measure-what-matters). We discuss how to measure value and what techniques can be helpful to define metrics for teams creating and delivering software. We discuss how to expand towards measuring organisational performance and the impacts of different industry trends on our profession. He suggests starting measuring what matters: go and ask! Peter recommends: How to Measure Anything by Douglas W. Hubbard (https://www.goodreads.com/book/show/444653.How_to_Measure_Anything) Escape Velocity by Doc Norton (https://www.goodreads.com/book/show/41046439-escape-velocity---better-metrics-for-agile-teams) Measuring Outcomes... or how to get meaningful metrics with Gino Marckx (https://www.elevatechange.co/shareable/measuring-outcomes-or-how-to-get-meaningful-metrics-with-gino-marckx/) Our Xodiac blog posts on metrics (https://xodiac.ca/blog/tags/metrics) Focused Objectives GitHub repo - Lots of useful spreadsheets (https://github.com/FocusedObjective/FocusedObjective.Resources/tree/master/Spreadsheets) Peter Maddison (@pgmaddison), coach and consultant with over 20 years of experience n helping organisations improve and thrive.
“When it comes to KPIs don't be intimidated by the size of the task. Doing one thing that you weren't doing in terms of measurement is much better than thinking about a perfect system that you never implement. So get started. Keep it simple.” According to today’s guest mentor Bernie Smith, who also helps us deconstruct on the #sitn podcast: • One of the biggest problems with KPIs particularly for well-meaning accountants and finance professionals. • Why there are only a handful of true KPIs and how to stop the KPI vine weeds from growing so we can find the gold bars. • Why it is possible to pretty much measure anything particularly when it comes to uncertainty reduction. • Target setting & incentives, a critique of SMART objectives & a simple control to prevent gaming of the system. Check out https://sitnshow.com/ for detailed time stamped show notes, transcripts, links to resources and more guest mentor episodes and Monday Memos. #financementor #KPIs
If you’re asking which information protection platform to choose, that’s not deep enough. It’s intellectually lazy. Too often, we make technology decisions instead of programmatic decisions. In a recent episode in our Inside Line on Information Protection series, we chatted with cybersecurity executive Jeremy Wittkop about reimagining DLP as a method for protecting people first. We also talked about: Why technology solutions don’t help CSOs discuss data protection Multilingual services, behavioral analytics, and resource distribution IT budgets and security budgets are not the same Genuinely measuring and analyzing risk Resources we mentioned during the podcast: Activate Your Brain by Scott G. Halford How to Measure Anything in Cybersecurity Risk by Hubbard and Seiersen Find additional content and subscribe to Protecting People on Apple Podcasts, Spotify, or our website. Listening on a desktop & can’t see the links? Just search for Protecting People in your favorite podcast player.
We lurked in the waters of Loch Lomond to catch Strathclyde’s top dog in data for a natter; independent analytics consultant, Andrew Willshire. Andrew is the Founder of Diametrical, a Strategic Analytics Consultancy. He has over a decade of experience in media analytics and his expertise includes marketing mix modelling, media optimisation, segmentation and market analysis. This pod is packed with nuggets of golden insight as Andrew talks to us on his work with JP Castlin (and their argument over mint sauce), the state of analytics in media, data problems in The Long and the Short of it, murky metrics on Facebook, why ROI stinks, Christopher Nolan, Franz Ferdinand, Ferrari, and lots more. ///// Follow Andrew on Twitter (https://twitter.com/ajwillshire) Check out Diametrical (https://diametrical.co.uk/) And enjoy his Marketing Week (https://www.marketingweek.com/author/andrew-willshire/) articles ROI is Dead: Now Bury It (https://www.warc.com/fulltext/Admap/79369.htm) by Tim Ambler If Russ Ackoff had given a TED Talk video (https://www.youtube.com/watch?v=OqEeIG8aPPk ) Remember, JP is offering Call to Action listeners the Castlin Manifesto for nothing. Just email hello@rouser.se (mailto:hello@rouser.se) and ask nicely. Andrew’s book recommendations are: How to Measure Anything (https://www.amazon.co.uk/How-Measure-Anything-Intangibles-Business/dp/1118539273) by Douglas W. Hubbard Management F-laws (https://www.amazon.co.uk/Management-F-laws-Organizations-Really-Work/dp/0955008123) by Russel L. Ackoff & Herbert J. Addison Everything Is Obvious: Once You Know the Answer (https://www.amazon.co.uk/Everything-Obvious-Once-Know-Answer-ebook/dp/B004DEPHGQ) by Duncan J. Watts The Mind is Flat (https://www.amazon.co.uk/Mind-Flat-Illusion-Mental-Improvised-ebook/dp/B077Y95D6V) by Nick Chater /////
نویسنده: داگلاس هوبارد متن: عباس سیدین روایت: علی بندری تدوین: امید صدیقفر موسیقی: پیمان عربزاده مرچندایز بیپلاس یوتیوب بیپلاس وبلاگ بیپلاس کتابهای بیپلاس را از اینجا بخرید با تشکر از اسپانسرهای این اپیزود: فروشگاه اینترنتی سالیان| اینستاگرام خرید از وبسایت کشمون| اینستاگرام خبرنامهی بیپلاس پشتیبانی از بیپلاس
Jeff Smith's book is full of practical ways to implement good DevOps practices within our teams, especially in the case where one might not have the flexibility to make sweeping organizational changes. He shares his wisdom and experience regarding building DevOps organizations and instilling culture into our teams. Panel Jeffrey Groman Henry Jewkes Guest Jeffrey Smith Sponsors Jfrog | Take the Docker Challenge for FREE t-shirt! Raygun | Click here to get started on your free 14-day trial Picks Jeff Smith - GitHub Jeff Smith- Team of Teams by General Stanley McChrystal Jeff Smith- How to Measure Anything by Douglas W. Hubbard Jeff Smith- The Bureau (TV Show) Jeff Groman -Scrivener Henry - CodeSandbox Henry- Dirk Gently's Holistic Detective Agency
Jeff Smith's book is full of practical ways to implement good DevOps practices within our teams, especially in the case where one might not have the flexibility to make sweeping organizational changes. He shares his wisdom and experience regarding building DevOps organizations and instilling culture into our teams. Panel Jeffrey Groman Henry Jewkes Guest Jeffrey Smith Sponsors Jfrog | Take the Docker Challenge for FREE t-shirt! Raygun | Click here to get started on your free 14-day trial Picks Jeff Smith - GitHub Jeff Smith- Team of Teams by General Stanley McChrystal Jeff Smith- How to Measure Anything by Douglas W. Hubbard Jeff Smith- The Bureau (TV Show) Jeff Groman -Scrivener Henry - CodeSandbox Henry- Dirk Gently's Holistic Detective Agency
On this episode of The Artists of Data Science, we get a chance to hear from Douglas Hubbard, a management consultant, speaker, and author in decision sciences. He's the inventor of the Applied Information Economics method and he's an internationally recognized expert in the field of measuring intangibles. He is also the author of many books, with his most recent one being “How to Measure Anything in Cybersecurity Risk”. Doug shares with us his journey into quantitative methodology, how to measure and quantify intangible things, and some of the misconceptions of statistics that are still being propagated. Doug's expertise and knowledge in statistics is vast, and our listeners can gain a whole new perspective in measuring intangibles! WHAT YOU'LL LEARN [14:47] How data scientists can benefit from the methodologies of applied information economics [25:28] The Fermi decomposition [30:54] Three reasons why people think something can't be measured [41:59] The concept of statistical significance [47:56] The difference between a Bayesian and frequentist QUOTES [21:18] “...measure with micrometer, cut with an axe.” [27:10] “...it's really easy to get lost in all the stuff you don't know” [43:11] “It's not just literacy you have to improve. It's not just that we have to learn new things about statistics. We have to unlearn misconceptions.” [43:52] “If you know almost nothing, almost anything will tell you something.' SHOW NOTES [00:01:36] Introduction for our guest today [00:02:59] Talk to us how you first got interested in measuring the intangibles? [00:05:14] What were some notable projects that you worked on during the early part of your career that helped you shape your philosophy of being able to measure anything? [00:09:20] What is applied information economics? [00:12:14] The importance of taking ideas from different domains and combining them in new days. [00:14:32] How do you see Data scientists benefiting from using the methodologies of applied information economics? [00:17:04] Where do you see the field of quantitative methodology headed in the next two to five years? [00:22:30] The difference between a decision models and predictive models [00:25:04] How to measure anything with Fermi decompositions [00:30:37] The three reasons people think something can't be measured [00:38:16] Common misconceptions about statistics [00:41:52] Why is it so challenging for people to understand that concept of statistical significance and what it actually represents? [00:46:42] A purely philosophical interlude on Bayesian statistics [00:56:12] What's the one thing you want people to learn from your story and from your work? [00:58:19] Jump into a quick lightning round. If you could meet any historical figure, who would it be? [00:58:38] What's the one thing you would say we truly cannot measure? [01:01:19] If you could have a billboard placed anywhere, what would you put on it? [01:01:25] What's the number one book, either fiction or nonfiction or even one of each that you would recommend our audience read, and what was your most impactful takeaway from it? [01:03:33] What is the best advice you have ever received? [01:04:42] Where can people find your books? [01:05:46] How can people connect with you? Where else can they find you online? Special Guest: Douglas W. Hubbard.
ow did GeoFli help Onyx Maps almost double its website conversion rates? This week on the Inbound Success podcast, GeoFli founder Kyle Pucko talks about the benefits of website personalization and shares examples of companies that have used geotargeted website content to significantly increase website conversion rates. Check out the full episode to learn more about geotargeted website content and how implementing it on your own website can help improve conversion rates. Resources from this episode: Connect with Kyle on LinkedIn Check out the GeoFli website Transcript Kathleen (00:01): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week, my guest is Kyle Pucko, who is the founder and CEO of GeoFli.com. Welcome Kyle. Kyle (00:21): Thank you, Kathleen. Great to be here. Kathleen (00:23): Yeah, I'm excited to have you here. Maybe you could start off by talking a little bit about your story, who you are, what GeoFli is and how you got to where you are today. Kyle (00:32): Yeah, absolutely happy to do it. So like you said, my name is Kyle Pucko, founder GeoFli. We are based out here in Missoula, Montana, so big sky country for those who haven't made it out here. It's a beautiful place to visit even this time of year, which sounds a little funny to say. And so my story Kathleen really starts in marketing with higher education. So I spent almost a decade in higher education marketing. So colleges and universities. Worked at a small liberal arts school outside of Chicago and then made my way West to the university of Montana. And really during that time, you know, when we talk about inbound marketing and all the tactics that you've talked with your guests about over a hundred plus episodes not many of those existed when I started in, in higher ed. Kyle (01:20): So it was a lot of traditional marketing. It was a lot of trade shows. It was a lot of sending packets and it was a lot of in person meetings and talking with students about just why they should go to this university. So, you know, fast forward and of course I'd be at these trade shows and I would see a lot of students holed in the corner looking at their phones, right? So the question became well where are these students spending a lot of time and attention? And I just started to really focus on, you know, if we are going to spend 10 hours a week marketing, where can we work? Can we have the best results? And so I, that, that transitioned into a more traditional marketing role into a, into a digital marketing role. And I was, at least according to LinkedIn, the first and only digital marketing manager at any university across the country. Kyle (02:10): And I think this was in 2013. So really cut my teeth and, and learning things like Google ads, Facebook ads. And now, now we're getting into a lot of the topics that you cover with your guests. And then in 2015 you know, I started GeoFli and I, and I left the university full time to go full time entrepreneur. And what GeoFli does is it allows anybody to easily change and replace website content based on physical location. So somebody visiting a university website from California would see different content than somebody visiting that same website from New York. This was, this was a product at the university. We have students from all over the world visiting our homepage and getting the same one size fits all content. And so it was a problem. I looked for a solution, couldn't find it. And when I couldn't find it decided to do it myself. Kathleen (03:04): Interesting. So, I mean, I think that the concept behind it makes total sense and I feel like that's the direction that the world of marketing is going generally is personalization and the ability to hyper personalize. You said you looked out there at the market and you couldn't find a solution. I would imagine when you think about building a solution for delivering personalized content on websites, it's not as simple as it may sound just because websites are all built so differently from each other. You know, there's different CMS's, different kinds of code behind them. Let's, maybe we can start just by talking about how GeoFli works. Like, does it work with every website? Kyle (03:46): Yeah, so that's a, that's a really good question. And the first thing that, so I, I co founded the company with somebody that I worked with for five years at the university of Montana. He was the web manager there. And so he was really the, the, the technical side of building this out. And the first question we had to answer was is this even possible to do? And the way that we figure that out is we you know, we created this simple website and somebody would click on a link and a dot would appear on a map. And it would say, does this dot represent where you are located? And I think we posted on Facebook had a hundred people click on the link, had a hundred dots on a map and our accuracy was really great. So yep. There or somebody like, Oh, you're like a couple of miles off. Kyle (04:32): So the way that GeoFIi works is we use IP address and then combine that information with latitude and longitude. So, you know, 99% of the time it will work really great. Somebody is using a VPN, that's going to be a little tricky. But you know, we've been able to mitigate those problems, you know, anytime they've, they've come up. And then, you know, from a technical side early on, like any like any early startup our product was clunky. It was difficult to use our, our value proposition was that anybody could do this, but that promise wasn't resonating when somebody would log in. So we ended up doing a lot of the work for our clients very early on. Today, GeoFli allows anyone regardless of technical background to log in. So there's a, a dashboard. You simply add your URL, select the element that you want to change, and then you can make that change depending on what region you want to do it for. And your question about kind of, does this work on any website? It does. It works on Wix. It works on WordPress. It works on custom content management systems. So as long as you can add the GeoFli script onto the back end of your website, GeoFli can personalize your site. Kathleen (05:49): That's pretty cool. So, so the notion of personalization, I think it can sound really appealing to a lot of businesses. When you think about who is this right for how do you, how do you talk about that? Kyle (06:04): Well, you know, I, I sort of alluded to our, my experience in higher ed and it might help to think about where the idea to do this sort of originated from, and it, and it started with Google display advertising. I was a counselor based here in Missoula working for the university of Montana. And occasionally I would get sent to college fairs on the East coast. So there was a college fair in Boston. Well, I was also managing the digital marketing. So, you know, in between traveling to Boston, I was setting up Google display ads and Facebook ads and purchasing keywords on search. So I launched a display campaign and I did a simple 50, 50 split, simple AB test. And I targeted the Boston area. So a 50 mile radius of any student in Boston that had any interest in Montana. Kyle (06:54): They, there were retargeting audiences. There were interest based audiences, demographic based audiences, high school, students and parents. So one of the ads read, learn more about why UM is right for you and the other ad read Montana visits Boston meetup, and that's the button. The call to action is meetup. So the click through rate for the learn more kind of the generic message to New Englanders was 0.18% click through rate. The click through rate when I used personalized language was 0.3, 3%. So almost double click through rates still low and that's to be expected on display ads, but that, that happened before any idea or any code was written for GeoFli. So it, it became really clear that when people hear their local, their local region, or when it's personalized in some way based on location, there's there was a result at least in display ads. Kyle (07:53): And so if you're out there and you're thinking, you know, all of my customers are exactly the same wherever they're located, then GeoFli probably isn't a great option for you. Personalization, you know, might be not the best use of your time. Most people though will, will say that, you know, they're when they start breaking down their personas, I'm sure there's demographic personas. You know, we're going to communicate. We want to communicate differently to 18 year olds than we do to 28 year olds. The same is true for location. If you have customers all over they're going to behave very differently. I mean, I think about an auto dealer that is based sort of on the outskirts of a city. You know, you may even want to communicate differently to folks that are living in a dense metropolitan area versus somebody that's visiting your dealership from a more rural or the outskirts of the city. Kyle (08:44): You know, they might be interested in more compact cars if they have to parallel park every day, versus if they're coming in from out of town or from, they might be able look at the full size or the, or the SUV. So that's just one example. And I'm sure if you're listening, you can think about many more, but colleges is where we started, but today we work in e-commerce, we work in tourism, you know, if you were in Missoula. So it's a, we like to say, Montana is not on the way to anything. And so if you are looking to travel to Montana, you might be thinking, well, it's really hard to get to, you know, instead maybe if somebody from, where are you based out of Kathleen? Kathleen (09:27): In Maryland. Kyle (09:28): In Maryland? So Maryland to Montana is going to be a tough trip, but maybe if somebody from Maryland visits, you know, destination Montana or visit Montana, there could be a quick message that says something like, Hey, we're actually not that difficult to get to. Like, check it out. There's this direct flight from Chicago. If you can get to Chicago, you can get to Missoula. So just meeting people where they're at and you know, maybe it's a road trip for people from Washington state. Hey, have you ever thought about a road trip to Montana? So if you saw that message in Maryland, you'd be like, no, I have not thought of a road trip. Kathleen (10:02): Well, I can totally see it too with like weather related content. Like if you're trying to say beat the heat and somebody's not in someplace that's hot or, you know, things along those lines, I could see a lot of applications for that. Not only in tourism, but in, you know, any companies that sell products that have to do with climactic changes. There, there's a whole host of things I think that you could use it for. Kyle (10:31): Totally, totally. Kathleen (10:33): Now is this, you know, I think the other side of this is there's the possibility of who could use personalization, but I've run into this as a marketer. I think personalization sounds so great to a lot of people, but then they, and they might even get a tool that lets them do it, but then there's the actual execution of personalizing. And, and I wonder if you could speak to that a little bit, because I feel like, I feel like it's the kind of thing where you could put all of your time into simply creating personalized messages. Like you could, you could go crazy, but I don't know. I don't know the extent to which the value would be there. Like what's, what's the right way to approach your strategy for personalizing because there has to be an element of bang for your buck involved. Kyle (11:22): Absolutely. and anybody in marketing has probably tested or downloaded a software that they quickly think to themselves. There are so many features in here that I will never, ever use. And they might've heard the analogy of, you know, you're, you're driving a Ferrari, like you never drive a Ferrari over 20 miles per hour because just need the fire to get to point a to point B, you don't need to race it. You don't need so with GeoFli, you know, we want it to be the best in the world at geo personalization, at changing content based on location. And so when we, when we do onboard new clients, you hit the nail on the head, Kathleen that they, they immediately get excited. Like I can change the footer link. I can change this. You know, I have 127 pages on my website. I can change every word on every page. Kyle (12:12): We, we usually pull back the reigns if you don't love to do, but we do that early. And we say, let's focus on, we call it three, three, three. So let's focus on three pieces of content on your website that you, that you want to change. What we usually recommend is anything above the fold on the homepage is a good place to start. You know, we don't really need to look at in depth, like, like scroll depth charts to understand the most eyeballs are going to be on these few sections. And that can be, we can change your homepage hero image. We could change videos. So video is a great, is one that we usually go to and say, do you have different videos of maybe your sales team for regions? Or just like we talked about some of these examples before. So we picked three pieces of content on, on on your website. Kyle (13:05): Then we pick the three regions that you want to personalize content for. So I'll use a university as an example, the university of Oregon, you know, when, when they started working with us we chose Oregon. So the local audience, we chose California because that was the, they had the most amount of students come into the university of Oregon from the most amount of, out of state students coming from the state of California. And then we chose an international country. So Japan. So students coming from Japan to the university of Oregon, what is their website experience like? And that was really the first, the first two threes. And then the third three is we, we picked two more pages. So you have three pages total. So maybe your homepage, your contact us page and your about us page are the, are the three personalized pages. Kyle (13:51): And that's where we stop. We set you up with the analytics, we integrate directly with Google Analytics. So if you're using Google Analytics, you will GeoFli analytics will work just fine. And then we wait 30 days and we see what were the results. And then based on those results, we make additional changes. So that's really how we start with folks. And we're right there with you. I think that's one of the differences you mentioned. Yeah. You get this tool and then it sort of collects dust. Virtual dust, right. I'm doing air quotes. It collects virtual dust. Charges, your credit card. And you're like, Oh, I gotta cancel that. Like that, that made no sense for me. We really make an effort to make sure that GeoFli does have a positive impact on your website. And if it doesn't, which has happened, then we'll cancel. But most of the time the results show that you know, things like bounce rate decreases, time on site improves, and conversion rates, if you're tracking that or any event type conversion, improves as well. So that's our strategy. Kathleen (14:52): I like the three, three, three approach because that really does make it manageable. Can you give me, like, walk me through some examples of, of where you've implemented this either for yourself or for a client and what the results have been? Kyle (15:08): Certainly. So we worked when we first got started here with a company named Onyx Maps. They're hunting software. So stereotypically there there's some things that are stereotypical Montana. For example, the first Uber I ever took in Montana was like a three 50 diesel. Sometimes stereotypes do turn out to be true. So we're working with a hunting application company based here in Montana and hunting for those that aren't in the world of hunting. You know, it's very state specific. Somebody in South Dakota is going to get it. Most hunters in South Dakota, or at least on a percentage basis are gonna hunt for pheasants versus somebody in New York are going to hunt for like white tail deer. So it's very state specific Onyx maps wanted to use GeoFli to showcase and to surface different images based on where people were visiting from. Kyle (16:01): If someone's visiting from Florida to get a hunting permit, they're going to be a little dismayed when they see a giant elk. They're like, well, I can't hunt that elk in Florida. Like that makes no sense for me. So they personalize imagery and then what they also did was personalize testimonials. And so wherever you were visiting the website from, and this was specific to a landing page, you would see a state based testimonial. So if I'm visiting from Texas, I'm going to see somebody else from Texas that has purchased the app, download the app and have had success with the application in Texas. And basically what the application does is it tells you where the public and private land that you can hunt on is where those boundaries are. And so we ran a really statistically significant test where we would drive people to a specific page using Google search. Kyle (16:51): So, you know, all the, all the ads were set up like hunting applications, hunting permit. And what we found was before using GeoFli or any of the non GoeFli'd pages that we, that we sent them to. So the default page the conversion rate for app download was right around 3% with. GeoFli'd pages, it was 5% across the board. And so that might not sound like a huge lift, but, you know, at a percentage base, it's, it's tremendous. And when you're spending a lot of money on those paid search ads it really made a positive impact. And so that was a really simple way. I think we changed an image and a quote, and it probably took for each state, you know, maybe five minutes to set up in a, in a really clean way. And that had a tremendous impact on, on the business and on the effectiveness of those, of that advertising campaign. Kathleen (17:44): That's really interesting. And I definitely would agree. From three to 5% is a big, it is a big shift. Have you ever seen situations where it hasn't worked? I'm curious and, and like why, why would it not? Kyle (17:56): Yeah, good question. You know, typically what will happen is the analysts on the analytics side, it can be difficult to prove that, that GeoFli is working if you haven't set up a conversion. And we help people do that. For example, tourism might be, might be one. So we worked with an economic development company that wanted to showcase different tax advantages to people in state versus out of state. Well, we set this campaign up and we felt like it was really strong, but at the end of the year, you know, when, when we asked the question, well, what impact did GeoFIi have on total businesses? Kind of moving or moving the needle on getting businesses to move to this specific city. It was just, it was difficult to prove, you know, we could show an increase in time on site. We could show an increase in pages per session to GeoFli versus non GeoFli visitors. Kyle (18:51): But it's hard to say, trust us, it's, you know, it's, it's having, it's having a positive impact on your, on your ultimate conversion. But for those really long tail conversions in digital marketing, and I'm sure your audience can, can attest that it can be difficult. And the same is true of higher ed, really that a sophomore visiting your website from California you know, and they see a personalized message and alumni in their area. It's hard to tie that back to because of GeoFli that student three years later attended the university, the university of Texas. Kathleen (19:30): Yeah. it, I think that's a great point. So what can you talk me through? How do you need to set things up so that it is trackable? So that, cause I think this is a mistake. Marketers make a lot, they jump in, they do these things, but they haven't put in place those fundamental building blocks, either the analytics or setting up the tech correctly and they might get further down the road only to find out they can't prove what they think is true, which is so frustrating. Cause you, you know, you have data, you just don't have data. That's usable. So what does somebody need to know before they start a process like this? Kyle (20:09): I would refer to a book and I forget the author, but it's titled How to Measure Anything. And it talks a lot about removing layers of uncertainty. And so when we start with a new client, whether, you know, regardless of the size of that client, we want to meet them right where they are from an analytics standpoint. So if we ask them, you know, what is your, how many page visitors does your website currently get? And they sort of scratch their head and I'm like, well, that's a really good question. Like that's where we start. Okay. Let's set up analytics so that we can figure out how many page visitors you actually get from these different regions. Like, does it make sense to personalize for Texas if you only get a hundred visitors a year or a month? And then, you know, we, we then look at what we call third column metric. Kyle (20:53): The first column metric is always impressions. And that's just how many people visit your page. The second column metric is sort of how many people actually, well, this is more based on an ad side, but how many people will click on your advertising? And then the third metric is how many people take the action that you want them to take on your page? And that to me, Kathleen is really the key. If you can get a third column metric and the key is metric, not dozens of metrics like, Oh, we want to know how many people watch this video. We want to know how many people clicked on this phone number. We want let's split, let's focus on, does your one, does your homepage have one goal or one action that you want people to take? And then what we do is we, we set up a Google data studio report for them. Kyle (21:34): So we will actually go in and build you a custom dashboard. And we can help you do this. You become the owner of this dashboard. We set up all of the GeoFli regions. So again, three, three, three, usually it's three regions. So maybe you're targeting California, Texas, and Japan. So we show all the traffic from California, Texas in Japan. And then that third column metric actually becomes the second column next to the location and visitors from Japan. What is their conversion rate visitors from Texas? What is their conversion rate? And that can be purchase if you're e-commerce. That can be forms, submissions, if you're B2B, or it could honestly be like time on site, if you're if you're, you know, if you just want people to spend longer on your website. So that's our third column metric becoming the second column. I know this is kind of difficult. Maybe I can send you our template to put in the show notes. Kathleen (22:28): Yeah, no, that's, I mean, it sounds like you have a pretty good format though. Kyle (22:32): Yeah. And then the last piece is all other content, excluding the regions that you're GeoFliing so that you can compare okay. For non-GeoFli'd regions, the conversion rate is 2%. For GeoFli'd regions, it's 2.5%. And then you have to ask yourself, does that make, is that a big enough lift for me to keep GeoFli and continue to grow GeoFli? Or do I want to just stay where I'm at or do I want to cancel? And usually it's much greater than 0.5% difference and we will help figure out like, okay, now, now that we know this is working for these regions, let's pick three more regions. Kathleen (23:08): I want to go back for a second and talk about data integrity, because you touched on this at the beginning, but I just want to dig a little deeper. And you mentioned that you're able to target geographically based on IP address and then longitude and latitude. And IP address targeting is, is interesting to me because in some cases it can be very accurate. You know, you're coming through a company IP, and it's very clearly denoted who it is. But in other cases, you know, you have people using Amazon web services or, you know, some kind of an aggregator for an IP, whether they're working from home or, you know, traveling, et cetera. And then, and then there's the whole topic of VPN, which that's a whole different ball of wax, but like to what degree is the data really accurate? Kyle (24:00): We, we say that, you know, GeoFli is 95% accurate at the city level. So if you're targeting Chicago, you're going to have 95% of visitors that visit your website between 95 and 99% of your visitors are going to see the Chicago content. The other 1%, if you're targeting Chicago. It's important to remember that that 1% that maybe their IP addresses pinging from Denver well, they're outside of your targeted area. So they're going to see your default website, the same website as it exists today. So, you know, the question is, is it better for 95% of visitors to see personalized web personalized content and 5% of visitors to just see your website as it exists today? Or is it better to have a hundred percent accuracy wherever everybody's sees your, just your default site? And we believe that it's a, it's a better experience if 95% of your visitors are getting from Chicago are getting a personalized experience. Kyle (25:04): Even if 5% of them are sort of, you know, left out of the personalization party. We also think we're, we're kind of ahead of, you know, we're early in this and the technology continues to improve. The accuracy continues to improve. You know, we're, it's something that we're constantly looking to get better at. Even at 95% though, we do feel like we are the most accurate tool out there when it comes to geo personalizing. You know, you'll find this feature in tools like Optimizely, but it's sort of buried under their enterprise plan and you have to pay thousands of dollars more to get access to it. And even then it's sort of an afterthought for them. This is what we study. This is what we look at. We, you know, we look at it every day. So the data integrity piece, and then if you're targeting at the state level or even at the country level, you're actually is going to be of course much, much higher. Kathleen (25:59): And is there any variation in terms of desktop versus mobile users and how that renders data? Kyle (26:06): There is. Yeah, mobile is usually a hundred, closer to a hundred percent accurate. So, you know, we, we've added a feature where on desktop, you can, you've probably seen it before, allow, allow this website to use your location. If you add that prompt, then we are of course, a hundred percent accurate. Without that prompt, that's when it drops you closer to 95%. So you can opt into asking your website visitors if they want to do that. So that's an option that you have. Kathleen (26:33): And then I guess there's the data integrity thing can, can work both directions, right? As you mentioned, you can have people who are in your targeted area, who don't your targeted content, because they're not recognized as being there, but how often do you have cases where somebody is not in your targeted area or they might have, for example, I might be from Maryland, but I happen to be on a work trip in Los Angeles. I go to a website. It, it recognizes me as being from Los Angeles. It might even cookie me and then think every single time I come that I'm from Los Angeles. Like, how do you deal with that? Or do you? Kyle (27:13): Totally. We, we call that the airplane problem, you know, and somebody lands at a different location. Of course their IP addresses is going to change. We've run into that the most in New York city when people are trying to target boroughs. So they, they treat Brooklyn as a city and they treat Manhattan as a city as they should. But those two are separate by a river. And so somebody in Brooklyn will see occasionally Manhattan content and, you know, that's, that's one of the issues that we run into is, is New York city being those boroughs, being so close together. But outside of that, you know, if somebody really, if that's if that's a real concern for folks and they, and maybe that surfaces, then we really recommend they prompt for location. Users have gotten used to it. My guess is that listeners out there have seen GeoFli'd content. Kyle (28:01): They just don't quite know it. That's the other piece is we want GeoFli to feel like we don't want it to be an interruption, an intrusion, a popup, a GeoFli exists on your site. It's elegant. And so we want that experience. You know, we don't love asking people for location prompts because it's another click or it's just sort of an intrusion and it kind of goes against our vision right now while the technology is still advancing. And the IP address targeting is still, you know, we're still honing that in to be a hundred percent accurate. We would recommend you use the location prompt and just avoid that. Kathleen (28:39): And then I guess one of my last questions before we shift gears is really with things like GDPR. I imagine that could be a plus and a minus. It could be a plus for you because you could theoretically use GeoFli to determine who is in a GDPR covered region. And then, and from that, maybe, you know how you need to treat them on the website. But I also imagine that on the flip side, if you're using it on your site, you're collecting geographic location based information, like is that somehow subjected to GDPR requirements? Like talk to me a little bit about GDPR and GeoFli. Kyle (29:19): Yeah. GDPR and GeoFli. When, when every company in the world was sending the GDPR emails to us we, you know, we were, we were in that bandwagon also, or that, that boat also. We thought, okay, what, what impact is this going to have? Because it was so specific to location. And, you know, we sort of default to if you, if you have a GDPR notification and you're running and you're collecting cookies and you're collecting data on your website, visitors, like you, you just need to have it. We don't police our clients to make sure our customers to make sure that they do have it. You know, that liability is on them to make sure they do that. In our case though, you know, we've had some folks ask you. Yeah. So I could show this to, so I could surface GDPR to these countries and not these? And we don't love those conversations. We, we don't recommend people do that. Kathleen (30:15): Can I ask about that? Because I would think there would be people who'd say couldn't I use GeoFli to determine with whom I needed to make sure I was being GDPR compliant. Kyle (30:26): You certainly could. And, and you're spot on that people have inquired about that. And we usually deflect those and say, yeah, just, that's not what this tool is designed to do. Yeah. Kathleen (30:37): Yeah. I don't blame you. All right. Well, switching gears there's two questions that I always ask everybody who comes on. The first being, we talk a lot about inbound marketing on the podcast. Is there a particular company or individual you think is really doing it right these days? Kyle (30:56): Yeah, I, in, in preparation for this for this question, I was thinking, you know, I always like, as most marketers do to think about what marketing has worked on them and like gotten me to conversion or purchase. And it's funny, I recently purchased a GoPro. I never thought I would say that, but GoPro, that, that was my company that I came up with. I had been following along with GoPro for, Oh, probably the better part of seven years. Just kind of following them on Facebook and I'm looking at their images because I always thought they were really cool, but I always thought to myself, like, I, I don't do really cool things like that. I have no need for GoPro, but they've really done a good job of expanding their customer base and showing just how GoPro can be used in a day to day. Kyle (31:40): And you know, us as a, as a marketing team and as a software company, I think there's a lot of use cases for it. We use it as a second camera when we're doing any sort of interviews or just capturing moments around the office. And so GoPro, you know, they are masters at sort of the jab jab, right hook strategy from Gary Vaynerchuk, which is like, we're going to show you seven awesome images of in that, you know, none, none of them are going to have a call to action. Oh. And then we're going to take 50 bucks off of our recent GoPro hero eight. So, so that's what ended up getting me and maybe it had something to do with quarantine and just like a retail therapy, but I purchased a GoPro recently, so well done GoPro. Kathleen (32:23): Nice. All right. That's a good one. Second question, everybody in marketing seems to always complain that things change so quickly and it's really hard to keep up and, you know, there's so much information to absorb. So how do you personally stay educated and up to date on, in the world of digital marketing? Kyle (32:42): Well, you mean aside from this podcast, I definitely, that's a really good question cause it does change so fast. And if you tried to keep up with everything you would, you could spend 40 hours a week just keeping up whatever with everything. Our team has a meeting every Friday, we call it just a strategy meeting where we actually bring something to the table that each of us has learned. So, you know, this week I'm really excited to talk about like Hulu's new self-serve ad platform which is a big one. So maybe we're not going to go in and design and build an ad campaign today. But just knowing that, Hey, they've opened this up to small businesses or maybe it's a beta version. I actually don't know, but I saw some headlines on it on SearchEngineJournal.com. And that's just something that I want to talk about. Kyle (33:27): Is it something that we could use? Do we have some video footage we could put on there and test this? So you know, becoming a thought leader as you alluded to is so huge in, in the marketing space and, and it's funny because you don't actually need to spend that much time to know more than 99% of marketers into what's going on. It seems like that bar is kind of low. So I bet if we pulled a hundred marketers, maybe five of them would know that Hulu came out with a new ads self-serve platform. But so it allows you to just be keep on that cutting edge and reduce that crappy click through rate syndrome that can happen with, are you guys do using Facebook, newsfeed ads are pretty powerful. Like they're, you know, that's, that's been fatigued, so you have to, Kathleen (34:15): Yeah. I love the idea of having a meeting with your team and everybody having to bring something to the table. I think the best marketers I know are the ones who are just insatiably hungry to learn and, you know, make institutionalizing that as part of the process is a really smart way to go. Yeah. So, great idea. So if somebody wants to learn more about the stuff you're working on or connect with you online, what's the best way for them to do that? Kyle (34:41): Yeah. GeoFli.com, and then Kyle Pucko, you can find me on LinkedIn. So I don't, I don't know if there's too many other Kyle Puckos out there. Shoot me a message. Happy to, happy to get in touch. Kathleen (34:57): Awesome. I will put those links in the show notes. So head to the show notes, if you want to connect with Kyle or learn more about GeoFli and of course, if you're listening and you liked this episode, please take a minute to head to Apple podcasts and leave a five star review. It makes a huge difference. And of course, if you know someone who is doing kick ass, inbound marketing work, tweet me at @workmommywork because I would love to make them my next interview. Thanks so much, Kyle. This was a lot of fun.
Founder & CEO of Instrument Choice. Measure Anything. Measure Everything. With the Support of a Scientist!Instrument Choice provides scientific test and measurement equipment to businesses, government, universities and research groups throughout Australia ... All with the support of a scientist with every product!At Instrument Choice we promise you great customer service with expert advice from scientists, helping you select equipment suited to your specific application, delivered direct to your door.We take this seriously, we want you to get the right meter for the job. Our scientists will provide you with unlimited support with a smile and a can do attitude.
Manning Publications (https://www.manning.com/) has been kind enough to give our listeners a discount code. They're giving listeners of the show a permanent 40% discount, which is good for all products in all formats for everyone. Again, this is a PERMANENT discount code for all Greater Than Code listeners. Use the code PODGREAT20 every time you shop Manning. 02:30 - Emily’s Superpower: Finding all the dogs to pet. 05:05 - Emily’s Data Science Journey * Organization Behavior * Qualitative / Quantitative * Research: Women in STEM Fields 08:21 - The Idea of Passion * Unlocking the Clubhouse: Women in Computing (https://www.amazon.com/Unlocking-Clubhouse-Women-Computing-Press/dp/0262632691) * Gatekeeping 10:46 - Defining Data Science * Analytics * Decision Science * Machine Learning 13:48 - Emily’s Book: Build a Career in Data Science (https://www.manning.com/books/build-a-career-in-data-science?query=Emily%20Robinson) 16:11 - Dealing with Failure * PyData Ann Arbor: Jacqueline Nolis | When Data Science Projects Fail (https://www.youtube.com/watch?v=FW2dqQksRwo) 18:30 - Sponsorship * Emily’s Post on Sponsorship: The Importance of Sponsorship (https://hookedondata.org/the-importance-of-sponsorship/) 20:08 - The Spread of Data Science Roles * Strengthening Job-Critical Skills * The Art of Statistics (https://www.amazon.com/Art-Statistics-Learning-Pelican-Books/dp/0241398630/ref=sr_1_2?dchild=1&keywords=The+Art+of+Statistics&qid=1586796001&s=books&sr=1-2) * How Charts Lie (https://www.amazon.com/How-Charts-Lie-Getting-Information-ebook/dp/B07P88R6DW/ref=sr_1_1?dchild=1&keywords=How+Charts+Lie&qid=1586795985&s=books&sr=1-1) * The Cartoon Guide to Statistics (https://www.amazon.com/Cartoon-Guide-Statistics-Larry-Gonick/dp/0062731025) * Statistical Rethinking (https://www.amazon.com/Statistical-Rethinking-Bayesian-Examples-Chapman/dp/1482253445/ref=sr_1_1?dchild=1&keywords=Statistical+Rethinking&qid=1586804227&s=books&sr=1-1) * The Book of Why (https://www.amazon.com/Book-Why-Science-Cause-Effect/dp/B07CYJ4G2L/ref=sr_1_1?crid=S9D75K7C9UAB&dchild=1&keywords=the+book+of+why&qid=1586804292&s=books&sprefix=The+book+of+why%2Cstripbooks%2C217&sr=1-1) 27:09 - Sponsorship (Cont’d) * Sponsorship vs Mentorship * Having a Solid Community / Network * R-Ladies (https://rladies.org/) * Capital * Smaller Acts of Mentorship * Trey Causey's Do you have time for a quick chat? Post (https://medium.com/@treycausey/do-you-have-time-for-a-quick-chat-c3f7e46de89d) * Sponsorship and Mentorship Work Best When There's a Concrete, Stated Goal * Data Helpers (https://www.datahelpers.org/) * Mentorship Should Be Part of Our Formal Career Ladder 36:20 - Themes Learned From Writing Build a Career in Data Science (https://www.manning.com/books/build-a-career-in-data-science?query=Emily%20Robinson) * Communication Skills * Proactivity * Community (Network is Important) 40:02 - Companies Should Train People to be Mentors * What does a tech lead do? (https://www.bitlog.com/2017/10/12/what-does-a-tech-lead-do/) 43:07 - Measuring Productivity * Thinking Fast and Slow (https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555) * How to Measure Anything (https://www.amazon.com/How-Measure-Anything-Intangibles-Business-ebook/dp/B00INUYS2U/ref=sr_1_1?dchild=1&keywords=How+to+Measure+Anything&qid=1586805526&s=books&sr=1-1) * The Tyranny of Metrics (https://www.amazon.com/Tyranny-Metrics-Jerry-Z-Muller-ebook/dp/B07K458MZG/ref=sr_1_1?dchild=1&keywords=The+Tyranny+of+Metrics&qid=1586805544&s=books&sr=1-1) * Engineering Career Development at Etsy (https://codeascraft.com/2019/10/02/engineering-career-development-at-etsy/) 45:48 - External vs Internal Data Science * People Scientists 47:18 - Women and Diverse Representation in Data Science * Groups & Resources * AI Inclusive (https://www.ai-inclusive.org/) * PyLadies (https://www.pyladies.com/) * Data Umbrella: NYC URGs and Allies in Data Science (https://www.meetup.com/nyc-data-umbrella/) * Black in AI (https://blackinai.github.io/) * Harvey Mudd (https://www.hmc.edu/) * Rice University (https://www.rice.edu/) * Why Women Are Flourishing In R Community But Lagging In Python (https://reshamas.github.io/why-women-are-flourishing-in-r-community-but-lagging-in-python/) Reflections: Avdi: Mentorship does not have to be a huge commitment to be useful and sponsorship is often as important -- or more important than mentorship. Chanté: What are the things that we’re willing to do for people who need an extra boost or push or support? Jacob: Mentorship is possible without the mentors knowing they’re even doing it. Rein: If you’re a mentor and your mentees aren’t coming to you with well-formed questions, it’s your job to coach them into that as a mentor. Emily: There aren’t enough resources for senior engineers on the non-technical side of things. This episode was brought to you by @therubyrep (https://twitter.com/therubyrep) of DevReps, LLC (http://www.devreps.com/). To pledge your support and to join our awesome Slack community, visit patreon.com/greaterthancode (https://www.patreon.com/greaterthancode) To make a one-time donation so that we can continue to bring you more content and transcripts like this, please do so at paypal.me/devreps (https://www.paypal.me/devreps). You will also get an invitation to our Slack community this way as well. Special Guest: Emily Robinson.
Today is an exciting day in our cold email outreach podcast, because we have Liston Witherill, the host of Modern Sales podcast, a fabulous source to learn more about closing deals. Liston is joining us with a background in psychology, behavioural economics and tons of sales studies to tell us what happens after our prospects reply with interest. Enjoy! HERE’S WHAT WE COVER IN THIS EPISODE: How you can develop trust with a new person The indicators that are showing that someone is trustworthy Creating and meeting expectations in relationships Making and keeping promises in order to build trust Keeping the client’s best interest in mind Why you should use “Why me?” question Be sure your leads will check you out online before you call, so make sure your LinkedIn and websites are professionally updated and relevant to your audience. Ask questions and be consistent to start building trust with new prospects. Don’t pitch in your first discovery call. Use it to find out if a second call makes sense. Be transparent about your strengths and weaknesses throughout the call. If you use these tips to find out what is important to your prospect, the proposal should be just a formality. This way you will reduce the number of people who do not get back to you for sure. Happy cold emailing! Jeremy and Jack RESOURCES: Predictably Irrational, by Dan Ariely An Economist Walks into a Brothel, by Allison Schrager How to Measure Anything by Douglas W. Hubbard Influence, by Robert B. Cialdini
Autor: Douglas W. Hubbard Esta semana hablamos de un libro excepcional en un tema que con frecuencia tenemos dudas o no encontramos formas adecuadas de resolver los retos que enfrentamos. El tema de medición y el establecimiento de indicadores.No te pierdas de nuestros contenidos en www.mitmutpro.com
Marcus Carey has been hacking since we was five. A true MacGuyver he had to make due with little resources available to him. He later enrolled for the Navy, worked for 3 letter agencies including the NSA, and now has his own security startup. Marcus shares a TON with us in this episode. BIO: Marcus is renowned in the cybersecurity industry and has spent his more than 20-year career working in penetration testing, incident response, and digital forensics with federal agencies such as NSA, DC3, DIA, and DARPA. He started his career in cryptography in the U.S. Navy and holds a Master’s degree in Network Security from Capitol College. Marcus regularly speaks at security conferences across the country. He is passionate about giving back to the community through things like mentorship, hackathons, and speaking engagements, and is a voracious reader in his spare time. Notes: Marcus had an opportunity to play college basketball, but couldn't since it was only a partial scholarship After taking the ASVAB test had the choice of nuclear engineering or cryptography. He chose cryptography. Marcus made a olympic sized track pit, up to spec as a child. Marcus like many other security professionals, had a strong artistic side. Achieved first chair in just a few weeks in Jr. High. Marcus teaches us "How to Learn". Marcus achieved over 115 college credits, on his own, without attending college! Open source tools Marcus created ended up being used be used to save people's lives in other parts of the world. Quotes: "[I] Told them all I wanted to do was work with computers." "I've always been a tinkerer. I built stuff, I was a science fair geek... the whole nine." "I was the poorest person growing up... so anything I did was a hack. I made my own hackey sack. I used to make my own toys." "You can't learn how Marcus learns, because everyone is different.... Nobody can tell you how to learn as good as yourself." "So now, I'm like a finely tuned weapon when it comes to learning... cause I know exactly how to learn." "Never be surprised how your work turns out to be used for good... it actually blew my mind that my stuff was being used to do that [saving people's lives]. " "Show externally that you've mastered those concepts in some way." "Sometimes your employees are going to go rouge, and hopefully you can detect when they do." "If you're focusing on a specific set of skills that are evergreen, and if you work that long enough, it doesn't matter your aptitude, you can become an expert at that." "There's people out here that are celebrities and they act like they know everything. Don't be one of those people." "Aptitude allows people to learn stuff faster. I think the military requires you to learn stuff fast." Links: Marcus Carey Twitter (@marcusjcarey) Marcus's Company: Threatcare ASVAB Test MacGuyver Python The Hard Way Sub-Vocalization Book: "How to Measure Anything in Cybersecurity Risk" Clep Test DSST Excelsior College Examinations Book: "Never split the difference on negotiating" Threat Agent and Honeydocs Intro Music: Cascadia by @Trash80 Outro Music: Coupe by @yungkartz Resources Mentioned: The Paradox of Choice by Azeria Labs Cyberseek Pathways
Unit 42 leaders Ryan Olson and Rick Howard present another another season of their "Don't Panic" podcast, where they break down the components of large scale cyber security attacks and tell you why you don't need to panic. In this episode the topic is Measuring Cyber Security Risk. We discuss how to get a handle on the numbers behind the risk to your enterprise so you can make better decisions. References in this episode: Book Review: How to Measure Anything in Cybersecurity Risk Rick's RSA Presentation - Super Forecasting: Even You Can Perform High-Precision Risk Assessments The Cybersecurity Canon Project Unit 42 ( @unit42_intel ) Ryan (@ireo) Rick (@raceBannon99)
This week, we welcome Richard Seiersen, former Chief Information Security Officer at Lending Club and Twilio to talk about his CISO experience, and the book Richard co-authored called, "How to Measure Anything in Cybersecurity Risk"! In the Leadership and Communications segment, the million-dollar question of cyber-risk, risk assessments essential to secure third-party vendor management, how digital tech is transforming business ecosystem, and more! Full Show Notes: https://wiki.securityweekly.com/BSWEpisode108 Visit https://www.securityweekly.com/bsw for all the latest episodes! Visit https://www.activecountermeasures/bsw to sign up for a demo or buy our AI Hunter! Visit our website: https://www.securityweekly.com Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly
Richard Seiersen a CISO with experience ranging from small technology companies to multi-national conglomerates. He joins Matt and Paul this week to talk about Richard’s CISO experience and expertise, and the book Richard co-authored called, "How to Measure Anything in Cybersecurity Risk". Full Show Notes: https://wiki.securityweekly.com/BSWEpisode108
Richard Seiersen a CISO with experience ranging from small technology companies to multi-national conglomerates. He joins Matt and Paul this week to talk about Richard’s CISO experience and expertise, and the book Richard co-authored called, "How to Measure Anything in Cybersecurity Risk". Full Show Notes: https://wiki.securityweekly.com/BSWEpisode108
This week, we welcome Richard Seiersen, former Chief Information Security Officer at Lending Club and Twilio to talk about his CISO experience, and the book Richard co-authored called, "How to Measure Anything in Cybersecurity Risk"! In the Leadership and Communications segment, the million-dollar question of cyber-risk, risk assessments essential to secure third-party vendor management, how digital tech is transforming business ecosystem, and more! Full Show Notes: https://wiki.securityweekly.com/BSWEpisode108 Visit https://www.securityweekly.com/bsw for all the latest episodes! Visit https://www.activecountermeasures/bsw to sign up for a demo or buy our AI Hunter! Visit our website: https://www.securityweekly.com Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly
Panel: Reuven Lerner Jonathan Stark In this episode of the Freelancer’s Show, the panelist, Reuven and Jonathan discuss “The Essential Consultant Library,” or the books you should read for consulting, marketing and business. Jonathan and Reuven share the exact books that helped them in the current area of business. Rather it is consulting, marketing, or entrepreneurship, the Freelancers share their favorites and much more. In particular, we dive pretty deep on: You should continue learning Books that help in various ways for business Value-Based Fees by Alan Weiss The Positioning Manual by Philip Morgan Selling to Big Companies by Jill Konrath The Secret of Selling Anything by Harry Browne How to Measure Anything by Douglas Hubbard Just F Ship by Amy Hoy Double Your Freelancing Rates by Brennan Dunn Hourly Billing is Nuts by Jonathan Stark The Brain Audit by Sean D’Souza Patrick McKenzie website Getting Things Done by David Allen And much more! Sponsors/Affilates FreshBooks Digital Ocean Picks Jonathan Little Nightmares Jonathan's Reading List The Pricing Seminar Reuven Lerner We Chat MEET
Panel: Reuven Lerner Jonathan Stark In this episode of the Freelancer’s Show, the panelist, Reuven and Jonathan discuss “The Essential Consultant Library,” or the books you should read for consulting, marketing and business. Jonathan and Reuven share the exact books that helped them in the current area of business. Rather it is consulting, marketing, or entrepreneurship, the Freelancers share their favorites and much more. In particular, we dive pretty deep on: You should continue learning Books that help in various ways for business Value-Based Fees by Alan Weiss The Positioning Manual by Philip Morgan Selling to Big Companies by Jill Konrath The Secret of Selling Anything by Harry Browne How to Measure Anything by Douglas Hubbard Just F Ship by Amy Hoy Double Your Freelancing Rates by Brennan Dunn Hourly Billing is Nuts by Jonathan Stark The Brain Audit by Sean D’Souza Patrick McKenzie website Getting Things Done by David Allen And much more! Sponsors/Affilates FreshBooks Digital Ocean Picks Jonathan Little Nightmares Jonathan's Reading List The Pricing Seminar Reuven Lerner We Chat MEET
In this podcast, Igor Volovich(@CyberIgor) talks about the strategic side of cybersecurity. He shared some practices that businesses could adopt to keep their infrastructure safe. Igor sheds some light on some easy ways to measure security for your business and understand the leadership commitment needed to establish a security mindset. Igor also shares the need for metric lead strategies to quantify the outcome. This podcast is great for future information security leaders to understand data science and metrics led cybersecurity strategy. Timeline: 0:29 Igor's journey. 10:37 Recognizing innovation in small companies. 16:30 Aligning with an incubator. 25:16 Creating robust risk metric. 39:29 Right way of thinking about cybersecurity. 50:42 Can a company be offensive about security. 57:43 Igor's favorite read. 59:17 Igor's upcoming book. Igor's Recommended Read: How to Measure Anything in Cybersecurity Risk by Douglas W. Hubbard, Richard Seiersen http://amzn.to/2BOoK6D Podcast Link: https://futureofdata.org/563505-2/ Igor's BIO: Strategist, advisor, advocate, mentor, author, speaker, and cyber leader. Passionate about the craft of cybersecurity and its role in protecting the computing public, the integrity of global commerce and international trade, and defense of critical national infrastructure. Internationally experienced cybersecurity executive and senior advisor with 20 years of service to the world's largest private and public-sector entities, Fortune 100's, US legislative and executive branches, and regulatory agencies About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future. Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/ Want to sponsor? Email us @ info@analyticsweek.com Keywords: #FutureOfData #DataAnalytics #Leadership #Podcast #BigData #Strategy
In this episode Julia talks with Doug Hubbard, author of How to Measure Anything, about why people so often believe things are impossible to quantify like "innovation" or "quality of life." For example, because people often have a deep misunderstanding of the meaning of probability. Or because they're reluctant to violate "sacred taboos" by putting a number on something like the value of human life. Or because it feels vulgar to "reduce" important things to a number. Doug explains how he responds to these objections and others.
Startup Boston Podcast: Entrepreneurs | Investors | Influencers | Founders
David Smith is CEO of LiquiGlide. LiquiGlide’s technology was developed at a research lab at MIT and its function is to provide permanently wet surfaces that can be used in a wide variety of applications including manufacturing, consumer packaging, and oil and gas. In this episode, David talks about: The amount of waste we produce every year from product that is left sticking to surfaces Who some of his mentors are and what he learned from them How the coatings differ depending on the product The potential for massive impact with Liquiglide Links from today’s episode: LiquiGlide David Smith DropWise Zero to One Originals 7 Habits of Highly Effective People How to Measure Anything If you liked this episode: Follow the podcast on Twitter Subscribe on iTunes or your podcast app and write a review Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com Music by: Broke For Free
Overview: In this episode Terrance O’Hanlon and I talk about reliability, safety and operational excellence. We dive deep into leadership and talk about how if leaders really want to be excellent at their jobs they need to get better at asking questions and listening. Terrance gives some excellent advice for leaders and for helping their workers to understand the value in their work. Terrance’s Bio: Terrence O'Hanlon, CMRP is the Publisher of Reliabilityweb.com®, RELIABILITY® Magazine and Uptime® Magazine. He is certified in Asset Management by the Institute of Asset Management and is a Certified Maintenance & Reliability Professional by SMRP. Terrence is the acting Executive Director of the Association of Asset Management Professionals (AMP). He is the executive editor and Publisher of the 5th Edition of the Asset Management Handbook. Terrence is also a voting member of the US TAG (PC251) for ISO 55000 - ASTM E53 Asset Management Standards Committee. More recently Mr. O’Hanlon has been selected as the sole US Representation through ANSI for ISO Working Group 39 to create a standard for competence in assessing and certifying Asset Management programs known as ISO 17021-5. Mr. O’Hanlon is also a member of the Institute of Asset Management, American Society of Mechanical Engineers, The Association of Facilities Engineers, Society of Maintenance and Reliability Professionals and the Society of Tribologists and Lubrication Engineers. Show Notes: There are a number of proven tools for improving reliability, yet they fail about 70% of the time. Effective leadership behind these tools is one of the key drivers behind what makes these tools successful. Reliability is directly tied to safety. Reliability goes beyond the business case. It can be a factor in promoting social good, and it and can be seen as a way of life. It can be very empowering when leaders ask workers about their jobs and about what they do and know. Not only can leaders learn more, but when workers have the opportunity to explain their work it can improve morale. Asking questions, working through inquiry and listening to answers can create a more powerful force in creating greater reliability. Leaders need to work through master to discovery. Leaders need to build trust with their subordinates and have to in turn trust them. Organizations should work to preempt failures and work to prevent failures from “piercing the shell” of organizations. Organizations should work to avoid letting defects into the system. They should work to find and remove the sources of the potential defects before they enter the system, which creates greater reliability, as opposed to allowing defects into the system and then finding and fixing them later. Detection is a necessary skill, but the leverage is not letting the defects into the system. You can help do that through empowering and engaging the team and empowering team members to fix the defects before they enter the system without having to go through a bureaucratic process. Sign up for our Newsletter: www.v-speedsafety.com/email-subscription Resources: Books: How to Measure Anything by Douglas Hubbard, The Toyota Way by Jeffery Liker, Don't Just Fix It, Improve It! by Winston Ledet and Sherri Abshire 99 Percent Invisible Podcast About Air France Flight 447: http://99percentinvisible.org/episode/children-of-the-magenta-automation-paradox-pt-1/ Contact: Web: www.reliabilityweb.com LinkedIn: https://www.linkedin.com/in/reliabilityweb Keywords: Disruptive leadership podcast, safety podcast, leadership podcast, safety innovation podcast, reliability, reliability leadership, high-reliability organizations podcast, HRO podcast, tower safety, wireless safety
Security Current podcast - for IT security, networking, risk, compliance and privacy professionals
This episode features David Cass, IBM Cloud & SaaS CISO, and Richard Seiersen, GE Healthcare’s General Manager Cybersecurity and Privacy who discuss the different types of attack vectors in healthcare, which as you’ll hear is “As Security as it Gets.” In this podcast you’ll hear about implantable medical devices or wearables, and the Industrial Internet of Healthcare Things. They also touch on Seiersen’s upcoming book “How to Measure Anything in Cybersecurity Risk,” which explores decision science and in particular quantitative approaches to decision making.
Episode 28 In this episode, Jay sat down with Doug Hubbard and Richard Seiersen to talk about their upcoming book "How to Measure Anything in Cybersecurity Risk". Bob talks about the rOpenSci unconference and the two talk about 2 recent publications. rOpenSci rNOAA When-ish is my Bus (pdf) Dell Secureworks Underground Hacker Marketplace Report How to Measure Anything in Cybersecurity Risk
The Software Process and Measurement Cast 388 features our interview with Dr. Mark Bojeun. Dr. Bojeun returns to the podcast to discuss how a PMO can be a strategic tool for an organization. If a PMO is merely a control point or an administrative function, their value and longevity are at risk. Mark suggests that there is a better way. Mark last visited the Software Process and Measurement Cast on SPaMCAST 280. We discussed his book, Program Management Leadership: Creating Successful Team Dynamics (Kindle version). Mark’s BioDr. Bojeun has more than 20 years of experience in providing strategic management and leadership through portfolio, project and program management. His experience includes developing and managing multi-million dollar portfolios, programs and projects, facilitating the achievement of strategic objectives, and creating best practice processes for program and project management efforts. Dr. Bojeun has designed and implemented multiple Enterprise Program Management Offices (EPMOs) for domestic and multinational firms and has extensive experience in organizational change management through transformational leadership, strategic support and staff empowerment to management professionals in the development and implementation of organizational vision, mission, objectives, and goals. Dr. Bojeun holds a Program Management Professional (PgMP), Project Management Professional (PMP) and Risk Management (PMI-RMP) certification from the Project Management Institute (PMI), is a Microsoft Certified Solution Developer (MCSD), and has a Bachelor’s degree in Business Administration, an MBA from George Mason University and a PhD in Organizational Leadership. Dr. Bojeun’s new book, Program Management Leadership: Creating Successful Team Dynamics as part of CRC Publishing’s Best Practices and Advances in Program Management Series addresses the need for effective leadership styles in managing programs and projects achieving high performing teams that consistently exceed expectations. Over the last ten years, Dr. Bojeun has provided commercial training courses in all aspects of Program and Project management and has been an Adjunct Professor for a number of universities. Dr. Bojeun is currently an Adjunct Professor at Strayer University where he actively teaches business, logistics and project management courses for both undergraduate as well as graduate students. In addition, he provides motivational presentations to leaders throughout the world. Contact Mark on LinkedIn Re-Read Saturday NewsThis week we have a few final notes on our re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. In this week installment we summarize our major take away and identify what we can do to improve based on our new knowledge. We will read Commitment – Novel About Managing Project Risk by Olav Maassen and Chris Matts for our next Re-Read beginning next week. Buy your copy today and start reading (use the link to support the podcast). In the meantime, vote in our poll for the next, next book. As in past polls please vote twice or suggest a write-in candidate in the comments. We will run the poll for one more week. Upcoming EventsI will be at the QAI Quest 2016 in Chicago beginning April 18th through April 22nd. I will be teaching a full day class on Agile Estimation on April 18 and presenting Budgeting, Estimating, Planning and #NoEstimates: They ALL Make Sense for Agile Testing! on Wednesday, April 20th. Register now! I will be speaking at the CMMI Institute’s Capability Counts 2016 Conference in Annapolis, Maryland May 10th and 11th. Register Now! Next SPaMCAST The next Software Process and Measurement Cast will feature our essay on different layers and anti-patterns of Agile Acceptance Testing . Many practitioners see Agile acceptance testing as focused solely on the business facing functionality. This is a misunderstanding; acceptance testing is more varied. We will also have columns from Kim Pries and Gene Hughson! Shameless Ad for my book!Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book book here. Available in E English and Chinese.
The Software Process and Measurement Cast 387 includes three features. The first is our essay on storytelling. Storytelling is a tool that is useful in many scenarios, for presentations, to help people frame their thoughts and for gathering information. A story provides both a deeper and more nuanced connection with information than most lists of PowerPoint bullets or even structured requirements documents. The essay provides an excellent supplement to our interview with Jason Little (which you can listen to here). The second feature this week is Steve Tendon discussing Chapter 9 of Tame The Flow: Hyper-Productive Knowledge-Work Performance, The TameFlow Approach and Its Application to Scrum and Kanban published J Ross. Chapter 9 is titled “Critical Roles, Leadership and More”. We discuss why leadership roles are important to achieve hyper-productive performance. Sometimes in Agile and other approaches, it is easy to overlook the role of leaders outside of the team. Remember Steve has a great offer for SPaMCAST listeners. Check `out https://tameflow.com/spamcast for a way to get Tame The Flow: Hyper-Productive Knowledge-Work Performance, The TameFlow Approach, and Its Application to Scrum and Kanban at 40% off the list price. Anchoring the cast this week is a visit to the QA Corner. Jeremy Berriault discusses whether a career and the path your career might take in testing is an individual or a team sport. Jeremy dispenses useful advice even if you are not involved in testing. Re-Read Saturday News This week we are back with Chapter 14 of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. Chapter 14 is titled A Universal Measurement Method. In this chapter, Hubbard provides the readers with a process for applying Applied Information Economics. We will read Commitment – Novel About Managing Project Risk by Olav Maassen and Chris Matts for our next Re-Read. Buy your copy today and start reading (use the link to support the podcast). In the meantime, vote in our poll for the next book. As in past polls please vote twice or suggest a write-in candidate in the comments. We will run the poll for two more weeks. Upcoming Events I will be at the QAI Quest 2016 in Chicago beginning April 18th through April 22nd. I will be teaching a full day class on Agile Estimation on April 18 and presenting Budgeting, Estimating, Planning and #NoEstimates: They ALL Make Sense for Agile Testing! on Wednesday, April 20th. Register now! I will be speaking at the CMMI Institute’s Capability Counts 2016 Conference in Annapolis, Maryland May 10th and 11th. Register Now! Next SPaMCAST The next Software Process and Measurement Cast will feature our interview with Dr. Mark Bojeun. Dr. Bojeun returns to the podcast to discuss how a PMO can be a strategic tool for an organization. If a PMO is merely a control point or an administrative function, their value and longevity are at risk. Mark suggests that there is a better way. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
The Software Process and Measurement Cast 386 features our interview with Jason Little. Jason and I discussed his exploration of storytelling in change management. Stories are a powerful tool to develop and hone a big picture view of organizational change. Jason began his career as a web developer when Cold Fusion roamed the earth. Over the following years, he moved into management, Agile Coaching and consulting. The bumps and bruises collected along the way brought him to the realization that helping organizations adopt Agile practices is less about the practices, and all about change. In 2008, he attended an experiential learning conference about how people experience change, and since then he’s been writing and speaking all over the world about helping organizations discover more effective practices for managing organizational change. He is the author of Lean Change Management and an international speaker who has spoken all over the world from Canada, the US, Finland, Germany, Australia, Belgium and more. Contact Data:http://www.agilecoach.ca/about/http://ca.linkedin.com/in/jasonlittle/http://www.twitter.com/jasonlittle Re-Read Saturday News This week we are back with Chapter 13 of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. In Chapter 13 we discuss New Measurement Instruments for Management. Hubbard shifts gears in this chapter to focus the reader on the new tools that our dynamic, electronically-tethered environment has created. Here is a summary of the chapter in a few bullet points: Everyone creates data that is trackable and measurable. The internet is a measurement instrument. Prediction markets are a way to synthesize a wide variety of opinions. It is time to begin the selection process for the next’ish book for the Re-Read Saturday. We will read Commitment – Novel About Managing Project Risk by Olav Maassen and Chris Matts based on the recommendation of Steven Adams first then move to the next book. As in past polls please vote twice or suggest a write-in candidate in the comments. We will run the poll for three weeks. Upcoming Events I will be at the QAI Quest 2016 in Chicago beginning April 18th through April 22nd. I will be teaching a full day class on Agile Estimation on April 18 and presenting Budgeting, Estimating, Planning and #NoEstimates: They ALL Make Sense for Agile Testing! on Wednesday, April 20th. Register now! I will be speaking at the CMMI Institute’s Capability Counts 2016 Conference in Annapolis, Maryland May 10th and 11th. Register Now! Next SPaMCAST The next Software Process and Measurement Cast will feature our essay on storytelling. In the Harvard Business Review article, The Irresistible Power of Storytelling as a Strategic Business Tool by Harrison Monarth (March 11, 2014), Keith Quesenberry, a researcher from Johns Hopkins, notes “People are attracted to stories because we’re social creatures and we relate to other people.” The power of storytelling is that it helps us understand each other and develop empathy. Storytelling is a tool that is useful in many scenarios; for presentations, but also to help people frame their thoughts and for gathering information. A story provides both a deeper and more nuanced connection with information than most lists of PowerPoint bullets or even structured requirements documents. The essay provides an excellent supplement to our interview with Jason Little. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
The Software Process and Measurement Cast 385 features our essay on Agile portfolio metrics. Agile portfolio metrics are integral to prioritization and validating the flow of work. But, Agile portfolio metrics are only useful if they provide value. Metrics and measures add value if they reduce uncertainty so that we can make better decisions. In the second segment, Kim Pries, the Software Sensei asks the question, “Why should we care about diversity?” No spoilers here, but the answer might have something to do with value! Anchoring the cast, Gene Hughson discusses Architecture and OODA Loops: Fast Is Not Enough from his blog Form Follows Function! For those of you that don’t remember, OODA stands for observe, orient, decide, and act. Re-Read Saturday NewsThis week we are back with Chapter 12 of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. In Chapter 12 we discussed The Ultimate Measurement Instrument: Human Judges. Humans can be a valuable measurement tool; however, that value requires using techniques to correct for the certain errors that are common in unaided human judgment. Upcoming EventsI am facilitating the CMMI Capability Challenge. This new competition showcases thought leaders who are building organizational capability and improving performance. Listeners will be asked to vote on the winning idea which will be presented at the CMMI Institute’s Capability Counts 2016 conference. The next CMMI Capability Challenge session will be held on March 15th at 1 PM EST. http://cmmiinstitute.com/conferences#thecapabilitychallenge I will be at the QAI Quest 2016 in Chicago beginning April 18th through April 22nd. I will be teaching a full day class on Agile Estimation on April 18 and presenting Budgeting, Estimating, Planning and #NoEstimates: They ALL Make Sense for Agile Testing! on Wednesday, April 20th. Register now! Next SPaMCAST The next Software Process and Measurement Cast will feature our interview with Jason Little. Jason and I discussed his exploration of the use of storytelling in change management. Stories are a powerful tool to develop and hone a big picture view of organizational change. Shameless Ad for my book!Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English Chinese.
The Software Process and Measurement Cast 384 features our interview with Gwen Walsh. Gwen is the President of TechEdge LLC. We discuss leadership and why leadership is important. We also discuss the topic of performance appraisals and how classic methods can hurt your organization. Gwen’s advice both redefines industry standards and provides you with an idea of what is truly possible. Gwen Walsh has built a career creating and implementing business and technology solutions that redefine the industry standards for both Fortune 100 corporations and entrepreneurial organizations. With over 25 years of experience in leadership development and organizational transformation, Ms. Walsh, founder of TechEdge LLC, helps her clients stay ahead of their competition, stay in touch with their customers and stay in high demand. Ms. Walsh's client portfolio includes Kaiser Permanente, Hospital Corporation of America, Hewlett-Packard, KeyBank, Medical Mutual of Ohio, General Motors, Omaha Public Power District and Anheuser-Busch. Contact information gwalsh@techedgellc.comhttp://techedgellc.com/https://www.linkedin.com/company/techedge-llchttps://www.linkedin.com/in/gwenwalsh Re-Read Saturday NewsThis week we are back with Chapter 11 of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. Chapter 11 begins section four of the book and is titled Preferences and Attitudes: The Softer Side of Measurement. The softer side is a euphemism for attitudes and opinions. In this chapter, we visit how to: · Measure opinions and feelings.· Design out bias in surveys and questions.· Observe opinions and feelings through trade-offs.· Use trade-offs to describe risk tolerance. Anyone living in the United States knows that every election year there are a plethora opinion polls. One of my favorite blogs is Nate Silver’s FiveThrityEight, which shows a wealth of statistical information about sports, economics, culture, and politics (a form of sport). Much of the data presented is a reflection of opinions and attitudes. Often they are real predictors of behavior and product success. Upcoming EventsI am facilitating the CMMI Capability Challenge. This new competition showcases thought leaders who are building organizational capability and improving performance. Listeners will be asked to vote on the winning idea which will be presented at the CMMI Institute’s Capability Counts 2016 conference. The next CMMI Capability Challenge session will be held on March 15th at 1 PM EST. http://cmmiinstitute.com/conferences#thecapabilitychallenge I will be at the QAI Quest 2016 in Chicago beginning April 18th through April 22nd. I will be teaching a full day class on Agile Estimation on April 18 and presenting Budgeting, Estimating, Planning and #NoEstimates: They ALL Make Sense for Agile Testing! on Wednesday, April 20th. Register now! Next SPaMCAST The next Software Process and Measurement Cast features our essay on portfolio metrics. Agile portfolio metrics are integral to prioritization and validating the flow of work. But, Agile portfolio metrics are only useful if they provide value. Metrics and measures add value if they reduce uncertainty so that we can make better decisions. We will also have a new installment from the Software Sensei. Kim asks the question, “Why should we care about diversity?” Gene Hughson will anchor cast with another entry from his wonderful blog Form Follows Function! Shameless Ad for my book!Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English h and Chinese.
Software Process and Measurement Cast 383 features our essay on peer reviews. Peer reviews are a tool to remove defects before we need to either test them out or ask our customers to find them for us. While the data about the benefits of peer reviews is UNAMBIGUOUS, they are rarely practiced well and often turn into a blame apportionment tool. The essay discusses how to do peer reviews, whether you are using Agile or not so that you get the benefits you expect! Our second segment is a visit to the QA Corner. Jeremy Berriault discusses a piece of advice he got from a mentor that continues to pay dividends. This installment of the QA Corner discusses how a QA leader can generate and leverage responsibility without formal authority. Steve Tendon anchors this week’s SPaMCAST discussing Chapter 8 of Tame The Flow: Hyper-Productive Knowledge-Work Performance, The TameFlow Approach and Its Application to Scrum and Kanban published J Ross. Chapter 8 is titled “Creating A Shared Vision At The Team Level”. We discuss why it is important for the team to have a shared vision, the downside of not having a shared vision and most importantly, how to get a share vision. Remember Steve has a great offer for SPaMCAST listeners. Check out https://tameflow.com/spamcast for a way to get Tame The Flow: Hyper-Productive Knowledge-Work Performance, The TameFlow Approach, and Its Application to Scrum and Kanban at 40% off the list price. Re-Read Saturday News This week we are back with Chapter 10 of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. In Chapter 10 we visited how to use Bayesian Statistics to account for having prior knowledge before we begin measuring. Most common statistics assume that we don’t have prior knowledge of the potential range of what we are measuring or the shape of the distribution. This is often a gross simplification with ramifications! Upcoming Events I am facilitating the CMMI Capability Challenge. This new competition showcases thought leaders who are building organizational capability and improving performance. Listeners will be asked to vote on the winning idea which will be presented at the CMMI Institute’s Capability Counts 2016 conference. The next CMMI Capability Challenge session will be held on March 15th at 1 PM EST. http://cmmiinstitute.com/conferences#thecapabilitychallenge I will be at the QAI Quest 2016 in Chicago beginning April 18th through April 22nd. I will be teaching a full day class on Agile Estimation on April 18 and presenting Budgeting, Estimating, Planning and #NoEstimates: They ALL Make Sense for Agile Testing! on Wednesday, April 20th. Register now! Upcoming Webinars Budgeting, Estimation, Planning, #NoEstimates and the Agile Planning Onion March 1, 2016, 11 AM EST There are many levels of estimation, including budgeting, high-level estimation and task planning (detailed estimation). This webinar challenges the listener to consider estimation as a form of planning. Register Here Next SPaMCAST The next Software Process and Measurement Cast features our interview with Gwen Walsh. Gwen is the President of TechEdge LLC. We discussed leadership and why leadership is important. We also discussed the topic of performance appraisals and how classic methods can hurt your organization. Gwen’s advice both redefines industry standards and provides you with an idea of what is truly possible. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
Software Process and Measurement Cast 382 features our interview with Ben Linders. Ben revisits the Software Process and Measurement Cast to discuss his recent series of articles on targeting, finding, and eradicating impediments. Ben discussed a platform for continuous process improvement that delivers continuously increasing value! Ben’s Bio: Ben Linders is an Independent Consultant in Agile, Lean, Quality and Continuous Improvement, based in The Netherlands. He is the author of Getting Value out of Agile Retrospectives, Waardevolle Agile Retrospectives, What Drives Quality and Continuous Improvement. As an adviser, coach and trainer he helps organizations by ddeploying effective software development and management practices. He focuses on continuous improvement, collaboration and communication, and professional development, to deliver business value to customers. Ben is an active member of networks on Agile, Lean and Quality, and a frequent speaker and writer. He shares his experience in a bilingual blog (Dutch and English), as an editor for Agile at InfoQ and as an expert on TechTarget. Follow him on twitter: @BenLinders. Ben's impedements articles http://www.benlinders.com/2015/handling-impediments-why-it-matters/ Ben's new book on continuous improvement is available on leanpub: https://leanpub.com/continuousimprovement Re-Read Saturday News We take a break for Podcamp Toronto and to begin the process of picking the next book. What are your suggestions? In the meantime catch up on the re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. Upcoming Events I am facilitating the CMMI Capability Challenge. This new competition showcases thought leaders who are building organizational capability and improving performance. Listeners will be asked to vote on the winning idea which will be presented at the CMMI Institute’s Capability Counts 2016 conference. The next CMMI Capability Challenge session will be held on March 15th at 1PM EST. http://cmmiinstitute.com/conferences#thecapabilitychallenge I will be at the QAI Quest 2016 in Chicago beginning April 18th through April 22nd. I will be teaching a full day class on Agile Estimation on April 18 and presenting Budgeting, Estimating, Planning and #NoEstimates: They ALL Make Sense for Agile Testing! on Wednesday, April 20th. Register now! Upcoming Webinars IIST Webinar: Scaling Agile Testing Using the TMMi Date: February 26, 2016Time: 11:00am ESTPresenter: Tom Cagley, VP of Consulting, TMMi Accredited Assessor Agile methods, principles and techniques are core to how many IT organizations develop and maintain software. However, even though techniques like Test-Driven Development and Scrum are widely practiced, one common complaint is that it is difficult to scale these practices. The webinar will outline the TMMi and provide a process for using environmental, technical and project context to effectively integrate testing into an Agile development environment, measuring the effectiveness of the process. Budgeting, Estimation, Planning, #NoEstimates and the Agile Planning OnionMarch 1, 2016, 11 AM ESTThere are many levels of estimation, including budgeting, high-level estimation and task planning (detailed estimation). This webinar challenges the listener to consider estimation as a form of planning. Register Here Next SPaMCAST The next Software Process and Measurement Cast features our essay on focus. The essay is a reaction to an earlier discussion of hyper-connectivity and the techniques to combat the downside of hyper-connectivity, which has convinced me that we are dancing around the bigger workplace issue of how can you stay focused on delivering real business value in an environment that seems to be designed to promote making incremental progress on lots of projects, rather than getting any one of them done. We will also have new entries from the Jeremy Berriault’s QA Corner and a discussion with Steve Tendon on Chapter 8 of Tame The Flow: Hyper-Productive Knowledge-Work Performance, The TameFlow Approach and Its Application to Scrum and Kanban. Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, neither for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
Software Process and Measurement Cast 381 features our essay on Agile adoption. Words are important. They can rally people to your banner or create barriers. Every word communicates information and intent. There has been a significant amount of energy spent discussing whether the phrase ‘Agile transformation’ delivers the right message. There is a suggestion that ‘adoption’ is a better term. We shall see! We will also have an entry from Gene Hughson’s Form Follows Function Blog. Gene will discuss his blog entry, Seductive Myths of Greenfield Development. Gene wrote “How often do we, or those around us, long for a chance to do things “from scratch”. The idea being, without the constraints of “legacy” code, we could do things “right”. While it’s a nice idea, it has no basis in reality.” The discussion built from there! And a visit from the Software Sensei, Kim Pries! In the essay, Kim ruminates on the gender gap in computer science education leading to a gender gap in the industry. Re-Read Saturday News We continue the re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. In Chapter Nine, we tackle sampling. Upcoming Events I am facilitating the CMMI Capability Challenge. This new competition showcases thought leaders who are building organizational capability and improving performance. Listeners will be asked to vote on the winning idea which will be presented at the CMMI Institute’s Capability Counts 2016 conference. The next CMMI Capability Challenge session will be held on February 17 at 11 AM EST. http://cmmiinstitute.com/conferences#thecapabilitychallenge I will be at the QAI Quest 2016 in Chicago beginning April 18th through April 22nd. I will be teaching a full day class on Agile Estimation on April 18 and presenting Budgeting, Estimating, Planning and #NoEstimates: They ALL Make Sense for Agile Testing! on Wednesday, April 20th. Register now! Next SPaMCAST The next Software Process and Measurement Cast features our interview with Ben Linders. Ben revisits the Software Process and Measurement Cast to discuss his recent series of articles on targeting, finding, and eradicating impediments. Ben lays out a process that generates a platform for continuous process improvement that delivers continuously increasing value! Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
Software Process and Measurement Cast 380 features our interview with Kim Robertson. Kim and I talked about big picture configuration management. Without good configuration managements work, products, and programs often go wildly astray. Kim describes the a process that is as old a dirt . . . but WORKS and delivers value. We also discussed the book Kim co-authored with Jon M Quigley (Jon was interviewed in SPaMCAST 346) Configuration Management: Theory, Practice, and Application. Kims Bio Kim Robertson is a NDIA Certified Configuration Management (CM) practitioner, consultant, and trainer with over 30 years of experience in contracts, subcontracts, finance, systems engineering and configuration management. He has an advanced degree in organizational management with a government contracts specialty and is the co-author of Configuration Management: Theory Practice and Application. He can be reached at Kim.Robertson@ValueTransform.com If you are interested in the seed questions used to frame our interview please visit the SPaMCAST Facebook page. Re-Read Saturday News We continue the re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. In Chapter Eight, we begin the transition from what to measure to how to measure. Upcoming Events I am facilitating the CMMI Capability Challenge. This new competition showcases thought leaders who are building organizational capability and improving performance. Listeners will be asked to vote on the winning idea which will be presented at the CMMI Institute’s Capability Counts 2016 conference. The next CMMI Capability Challenge session will be held on February 17 at 11 AM EST. http://cmmiinstitute.com/conferences#thecapabilitychallenge I will be at the QAI Quest 2016 in Chicago beginning April 18th through April 22nd. I will be teaching a full day class on Agile Estimation on April 18 and presenting Budgeting, Estimating, Planning and #NoEstimates: They ALL Make Sense for Agile Testing! on Wednesday, April 20th. Register now! Next SPaMCAST The next Software Process and Measurement Cast features our essay on Agile adoption. Words are important. They can rally people to your banner or create barriers. Every word communicates information and intent. There has been a significant amount of energy spent discussing whether the phrase ‘Agile transformation’ delivers the right message. There is a suggestion that ‘adoption’ is a better term. We shall see! We will also have an entry from Gene Hughson’s Form Follows Function Blog. Gene will discuss his blog entry, Seductive Myths of Greenfield Development. And a visit from the Software Sensei, Kim Pries! Kim’s essay is on women in the tech field. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
Software Process and Measurement Cast 379 features our short essay on the relationship between done and value. The essay is in response to a question from Anteneh Berhane. Anteneh called me to ask one of the hardest questions I had ever been asked: Why doesn’t the definition of done include value? We will also have an entry of Jeremy Berriault’s QA Corner. Jeremy and I discussed test data, and why having a suite of test data that many projects can use is important for efficiency. One question is who should bite the bullet and build the first iteration of any test data library? Steve Tendon completes this cast with a discussion of the next chapter in his book, Tame The Flow: Hyper-Productive Knowledge-Work Performance, The TameFlow Approach and Its Application to Scrum and Kanban. Chapter 7 is titled “Budgeting is Harmful.” Steve hits classic budgeting head on, and provides options that improve flexibility and innovation. Remember to help grow the podcast by reviewing the SPaMCAST on iTunes, Stitcher or your favorite podcatcher/player. Then share the review! Help your friends find the Software Process and Measurement Cast. After all, friends help friends find great podcasts! Re-Read Saturday News We continue the re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. In Chapter Seven, we discuss the concept of the economic value of information. Upcoming Events I am facilitating the CMMI Capability Challenge. This new competition showcases thought leaders who are building organizational capability and improving performance. Listeners will be asked to vote on the winning idea which will be presented at the CMMI Institute’s Capability Counts 2016 conference. The next CMMI Capability Challenge session will be held on February 17 at 11 AM EST. http://cmmiinstitute.com/conferences#thecapabilitychallenge Next SPaMCAST The next Software Process and Measurement Cast features our interview with Kim Robertson. Kim and I talked about the big picture configuration management. Kim suggests that the basic need and process for configuration management has not changed since ancient China. Complexity and speed of change, however, has forced changes to the tools and who needs to be involved in the big picture of configuration management. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, neither for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
We begin year 10 of the Software Process and Measurement Cast with our Interview with Evan Leybourn. Evan returns to the Software Process and Measurement Cast to discuss the "end to IT projects." We discussed the idea of #NoProject and continuous delivery, and whether this is just an “IT” thing or something that can encompass the entire business. Evan’s views are informative and bit provocative. I have not stopped thinking about the concepts we discussed since originally taping the interview. Evan last appeared on SPaMCAST 284 – Evan Leybourn, Directing The Agile Organization to discuss his book Directing the Agile Organization. Evan’s BioEvan pioneered the field of Agile Business Management; applying the successful concepts and practices from the Lean and Agile movements to corporate management. He keeps busy as a business leader, consultant, non-executive director, conference speaker, internationally published author and father. Evan has a passion for building effective and productive organizations, filled with actively engaged and committed people. Only through this, can organizations flourish. His experience while holding senior leadership and board positions in both private industry and the government has driven his work in business agility and he regularly speaks on these topics at local and international industry conferences. As well as writing "Directing the Agile Organization.", Evan currently works for IBM in Singapore to help them become a leading agile organization. As always, all thoughts, ideas, and comments are his own and do not represent his clients or employer. All of Evan’s contact information and blog can be accessed on his website. Remember to help grow the podcast by reviewing the SPaMCAST on iTunes, Stitcher or your favorite podcatcher/player and then share the review! Help your friends find the Software Process and Measurement Cast. After all, friends help friends find great podcasts! Re-Read Saturday News We continue the re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. In Chapter Six, we discussed using risk in quantitative analysis and the Monte Carlo analysis. Upcoming Events I am facilitating the CMMI Capability Challenge. This new competition showcases thought leaders who are building organizational capability and improving performance. Listeners will be asked to vote on the winning idea which will be presented at the CMMI Institute’s Capability Counts 2016 conference. The next CMMI Capability Challenge session will be held on February 17 at 11 AM EST. http://cmmiinstitute.com/conferences#thecapabilitychallenge Next SPaMCAST The next Software Process and Measurement Cast will feature our essay on the relationship between done and value. The essay is in response to a question from Anteneh Berhane. Anteneh called me to ask one of the hardest questions I had ever been asked: why doesn’t the definition of done include value? We will also have columns from Jeremy Berriault’s QA Corner and Steve Tendon discussing the next chapter in the book Tame The Flow: Hyper-Productive Knowledge-Work Performance, The TameFlow Approach and Its Application to Scrum and Kanban. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
In this week’s Software Process and Measurement Cast will feature three columns. our essay on empathy. Coaching is a key tool to help individuals and teams reach peak performance. One of the key attributes of a good coach is empathy. Critical to the understanding the role that empathy plays in coaching is understanding the definition of empathy. As a coach, if you can’t connect with those you are coaching you will not succeed. Let’s learn how to become more empathic. Our second column features the return of the Software Sensei, Kim Pries. Kim looks at how we might apply David Allen’s concepts for Getting Things Done (after the book of the same name). Please note the comments reflect the Software Sensei’s interpretation of how Allen’s work might be applied to software development. Anchoring the cast this week is Gene Hughson bringing an entry from the Form Follows Function Blog. Today Gene discussed his essay, Changing Organizations Without Changing People. Gene proclaims, “Changing culture is impossible if you claim to value one thing but your actions demonstrate that you really don’t.” Remember to help grow the podcast by reviewing the SPaMCAST on iTunes, Stitcher or your favorite podcatcher/player and then share the review! Help your friends find the Software Process and Measurement Cast. After all, friends help friends find great podcasts! Re-Read Saturday News We continue the re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. In Chapter five, we discussed estimation, calibration and what we know now! Upcoming Events I am facilitating the CMMI Capability Challenge. This new competition showcases thought leaders who are building organizational capability and improving performance. Listeners will be asked to vote on the winning idea which will be presented at the CMMI Institute’s Capability Counts 2016 conference. The next CMMI Capability Challenge session will be held on February 17 at 11 AM EST. http://cmmiinstitute.com/conferences#thecapabilitychallenge In other events, I will give a webinar, titled: Discover The Quality of Your Testing Process on January 19, 2016, at 11:00 am ESTOrganizations that seek to understand and improve their current testing capabilities can use the Test Maturity Model integration (TMMi) as a guide for best practices. The TMMi is the industry standard model of testing capabilities. Comparing your testing organization's performance to the model provides a gap analysis and outlines a path towards greater capabilities and efficiency. This webinar will walk attendees through a testing assessment that delivers a baseline of performance and a set of prioritized process improvements. Next SPaMCAST The next Software Process and Measurement Cast will feature our Interview with Evan Leybourn. Evan returns to the Software Process and Measurement Cast to discuss the "end to IT projects." We discussed the idea of #NoProject and continuous delivery and whether this is just an “IT” thing or something that can encompass the entire business. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
This week we are doing something special. Right after the New Year holiday, all of the regulars from the Software Process and Measurement Cast gathered virtually to discuss the topics we felt would be important in 2016. The panel for the discussion was comprised of Jeremy Berriault (The QA Corner), Steve Tendon (The TameFlow Approach), Kim Pries (The Software Sensei), Gene Hughson (Form Follows Function) and myself. We had a lively discussion that included the topics of women in tech, microservices, capabilities, business/IT integration and a lot more. Help grow the podcast by reviewing the SPaMCAST on iTunes, Stitcher or your favorite podcatcher/player and then share the review! Help your friends find the Software Process and Measurement Cast. After all, friends help friends find great podcasts! Re-Read Saturday News We continue the re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. In Chapter Four, we focused on two questions. The first is getting the reader to answer what is the decision that measurement is supposed to support. The second is, what is the definition of the thing being measured in terms of observable consequences? Upcoming Events I am facilitating the CMMI Capability Challenge. This new competition showcases thought leaders who are building organizational capability and improving performance. Listeners will be asked to vote on the winning idea which will be presented at the CMMI Institute’s Capability Counts 2016 conference. The next CMMI Capability Challenge session will be held on January 12 at 1 PM EST. http://cmmiinstitute.com/conferences#thecapabilitychallenge The Challenge will continue on February 17th at 11 AM. In other events, I will give a webinar, titled: Discover The Quality of Your Testing Process on January 19, 2016, at 11:00 am EST Organizations that seek to understand and improve their current testing capabilities can use the Test Maturity Model integration (TMMi) as a guide for best practices. The TMMi is the industry standard model of testing capabilities. Comparing your testing organization's performance to the model provides a gap analysis and outlines a path towards greater capabilities and efficiency. This webinar will walk attendees through a testing assessment that delivers a baseline of performance and a set of prioritized process improvements. Next SPaMCAST The next Software Process and Measurement Cast will feature our essay on empathy. Coaching is a key tool to help individuals and teams reach peak performance. One of the key attributes of a good coach is empathy. Critical to the understanding the role that empathy plays in coaching is understanding the definition of empathy. As a coach, if you can’t connect with those you are coaching you will not succeed. We will also have new columns from Kim Pries, The Software Sensei, and Gene Hughson Form Follows Function. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
This week’s Software Process and Measurement Cast opens with our essay on quality and measuring quality. Software quality is a simple phrase that is sometimes difficult to define. In SPaMCAST 374, Jerry Weinberg defined software quality as value. In our essay, we see how others have tackled the subject and add our perspective. Jeremy Berriault brings the QA Corner to the first SPaMCAST of 2016, discussing the sticky topic of estimating testing. Estimating has always been a hot button issue that only gets hotter when you add in testing. Jeremy provides a number of pragmatic observations that can help reduce heat the topic generates. Wrapping up the cast, Steve Tendon discusses the topic of discovery driven planning from his book, Tame The Flow. Discovery driven planning is a set of ideas that recognizes that most decisions are made in situations that are full of uncertainty and complexity. We need new tools and mechanisms to avoid disaster. Help grow the podcast by reviewing the SPaMCAST on iTunes, Stitcher or your favorite podcatcher/player and then share the review! Help your friends find the Software Process and Measurement Cast. After all, friends help friends find great podcasts! Re-Read Saturday News We continue the re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. In Chapter Three, Hubbard explores three misconceptions of measurement that lead people to believe they can’t measure something, three reasons why people think something shouldn’t be measured and four useful measurement assumptions. Upcoming Events I am facilitating the CMMI Capability Challenge. This new competition showcases thought leaders who are building organizational capability and improving performance. The next CMMI Capability Challenge will be held on January 12 at 1 PM EST. http://cmmiinstitute.com/conferences#thecapabilitychallenge The Challenge will continue on February 17th at 11 AM. In other events, I will give a webinar, titled: Discover The Quality of Your Testing Process on January 19, 2016, at 11:00 am EST Organizations that seek to understand and improve their current testing capabilities can use the Test Maturity Model integration (TMMi) as a guide for best practices. The TMMi is the industry standard model of testing capabilities. Comparing your testing organization's performance to the model provides a gap analysis and outlines a path towards greater capabilities and efficiency. This webinar will walk attendees through a testing assessment that delivers a baseline of performance and a set of prioritized process improvements. Next week even more! Next SPaMCAST The next Software Process and Measurement Cast is a panel discussion featuring all of the regulars from the Software Process and Measurement Cast, including Jeremy Berriault, Steve Tendon, Kim Pries, Gene Hughson and myself. We prognosticated a bit on the topics that will motivate software development and process improvement in 2016. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
In this Software Process and Measurement Cast will feature our interview with Gerald M. Weinberg. We discussed quality and the how quality is related to value. A talk with Jerry is always profound; however, I must admit that Jerry’s humor caused me to laugh more times than I can count during our conversation. Gerald Weinberg is the author of more than 100 books, including the best-selling Secrets of Consulting, other non-fiction series, and the ever-popular Women of Power novels. He is a principal in the international consulting firm of Weinberg and Weinberg. The festschrift, The Gift of Time (Fiona Charles, ed.) honors his work for his 75th birthday. His websites may be found at http://www.geraldmweinberg.com and http://www.thewomenofpower.org. Call to Action! Review the SPaMCAST on iTunes, Stitcher or your favorite podcatcher/player and then share the review! Help your friends find the Software Process and Measurement Cast. After all, friends help friends find great podcasts! Re-Read Saturday News We continue the re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. Chapter Two provides the evidence that measurement does not need to be complex or expensive, and that in the end everything is measurable. Upcoming Events Details on 2016 Conferences that include QAI Quest and ISMA12 to name a few after the New Year. Next SPaMCAST The next Software Process and Measurement Cast will feature our essay on quality and measuring quality. Software quality is a simple phrase that is sometimes difficult to define. We will also hear from Steve Tendon on Tame The Flow and from the QA Corner with Jeremy Berriault. In two weeks on the Software Process and Measurement Cast, we have something even more really special than normal!
The Software Process and Measurement Cast 373 features our essay #NotImplementedNoValue. The twelve principles that underpin the Agile Manifesto include several that link the concept of value to the delivery of working software. The focus on working software stems from one of the four values, “Working software over comprehensive documentation,” which is a reaction to projects and programs that seem to value reports and PowerPoint presentations more than putting software in the hands of users. For a typical IT organization that develops, enhances and maintains the software that the broader organization uses to do their ultimate business; value is only delivered when software can be used in production. We visit Gene Hughson’s Form Follows Function Blog! Gene suggests that while most models have value, some models are can lead to poor decisions. The punchline for the discussion is “Simple is good, but not when it’s too good to be true” Gene builds the case that we need to be cognizant of our biases when using and building models. Call to Action! Review the SPaMCAST on iTunes, Stitcher or your favorite podcatcher/player and then share the review! Help your friends find the Software Process and Measurement Cast. After all, friends help friends find great podcasts! Re-Read Saturday News We began the re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard on the Software Process and Measurement Blog. Chapter one lays out Hubbard’s philosophy and approach to measurement. What do you think is intangible or unmeasurable? Upcoming Events Details on 2016 Conferences that include QAI Quest and ISMA12 to name a few in a few weeks. Next SPaMCAST The next Software Process and Measurement Cast will feature our interview with Gerald M. Weinberg. Jerry and I discussed quality. With over 42 books to his name (fiction and non-fiction), Jerry is a leader amongst leaders in the software engineering industry. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
The Software Process and Measurement Cast 372 features our interview with Vasco Duarte. Vasco returns to the podcast to discuss his new book, #NoEstimates Book. In the interview, Vasco and I discussed the underlying concepts behind #NoEstimates and how the concept has matured. If you are interested in project management, estimation and delivering value, the ideas that Vasco discusses will be both controversial and valuable. If we paraphrase Shakespeare, then Estimates or #NoEstimates has to be the question. Let’s answer it! Introducing Vasco: Vasco wants to transform product development organizations into product business organizations. He does that by focusing the work of the product development teams on the end-to-end life-cycle of their products. From Concept to Cash and Back! Vasco Duarte is currently a Managing Partner at Oikosofy. Product Manager, Scrum Master, Project Manager, Director, Agile Coach are only some of the roles that he has taken in software development organizations. Having worked in the software industry since 1997, and Agile practitioner since 2004. He has worked in small, medium and large software organizations as an Agile Coach or leader in agile adoption at those organizations. Vasco was one of the leaders and catalysts of Agile methods and Agile culture adoption at Avira, Nokia and F-Secure. You can read more from Vasco on his blog: http://SoftwareDevelopmentToday.com and join him on twitter: @duarte_vasco Twitter: http://twitter.com/duarte_Vasco Scrum Master Toolbox Podcast: http://scrum-master-toolbox.com/ NoEstimates book: http://noestimatesbook.com/ Call to Action! Review the SPaMCAST on iTunes, Stitcher or your favorite podcatcher/player and then share the review! Help your friends find the Software Process and Measurement Cast. After all, friends help friends find great podcasts! Re-Read Saturday News The readers have spoken and next week we will begin the re-read of How to Measure Anything, Finding the Value of “Intangibles in Business” Third Edition by Douglas W. Hubbard. Like The Mythical Man-Month that we completed last week, the version we are reading is not the same version I originally read in 2007. Check out the introduction to the next re-read at Software Process and Measurement Blog. Upcoming Events Details on 2016 Conferences that include QAI Quest and ISMA12 to name a few in a few weeks. Next SPaMCAST The next Software Process and Measurement Cast will feature our essay #NotImplementedNoValue. The twelve principles that underpin the Agile Manifesto include several that link the concept of value to the delivery of working software. The focus on working software stems from one of the four values, “Working software over comprehensive documentation,” which is a reaction to projects and programs that seem to value reports and PowerPoint presentations more than putting software in the hands of users. For a typical IT organization that develops, enhances and maintains the software that the broader organization uses to do their ultimate business, value is only delivered when software can be used in production We will also have a new column from the Software Sensei and will revisit Gene Hughson with an entry from the Form Follows Function Blog! Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.
John interviews Doug Hubbard - Applied Information Economics Method and author of How to Measure Anything
© 2020-2025 Ivy Podcast Discovery LLC
