Podcasts about Social proof

Dorie Clark is an executive education professor at Duke University's Fuqua School of Business and Columbia Business School, and is the bestselling author of several books, including The Long Game and Stand Out. A frequent Harvard Business Review contributor, she has consulted for leading organizations including Google, Microsoft, and the World Bank. Dorie is former presidential campaign spokeswoman, an award-winning journalist, and a four-time Thinkers50 honoree who was named the world's top communication coach by the Marshall Goldsmith Leading Global Coaches Awards. Dorie holds degrees from Smith College and Harvard Divinity School. In this episode we discuss the following: While Dorie was working grueling hours on the campaign trail for low pay, her boss was earning 10 times her monthly salary in one hour speeches—and that sparked Dorie's curiosity. She realized that the massive pay difference came down to scale. Even if Broadway actors are just as talented as Hollywood actors, the Hollywood actors reach millions more people, thus commanding a premium. Dorie also saw that her boss had earned trust of other high status people who vouched for him. By building up social proof through brand affiliations, media appearances, and content creation, we make it easier for people to trust us. And we can also increase our scale. 

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast  

Digital PR has become one of the most powerful SEO multipliers for small businesses—but most owners still think PR is just press releases. In this episode of the Marketing Guides for Small Business Podcast, the team breaks down how modern digital PR drives rankings, E-E-A-T authority, brand visibility, and trust at scale. Ken, Paul, Ian, and Jeff dive into real-world tactics including media outreach, expert sourcing platforms like HARO/Help a Reporter Out, link-earning strategies, data-driven storytelling, thought leadership, and how AI is transforming both the PR pitch process and newsroom workflows. You'll learn how Google evaluates authority, the role of high-quality backlinks, what makes journalists actually respond, and the PR assets every small business should develop right now. If you want more organic traffic, stronger brand credibility, and more people talking about your business—this episode is a must-listen. ⏱ TIMESTAMPED TABLE OF CONTENTS 00:00 – Welcome & Episode Overview The hosts introduce the topic of digital PR, why it's misunderstood, and how it connects to SEO, trust, and visibility. 00:30 – What Is Digital PR? Ken explains how digital PR differs from traditional PR and why online media coverage matters more today. 00:52 – Press Releases vs. True PR Why a single press release isn't enough—and what modern PR campaigns actually look like. 01:40 – Why Digital PR Matters for SEO How earned media, backlinks, and branded mentions signal authority to Google. 02:40 – High-Value Links, Brand Mentions & E-E-A-T Discussion of link quality, topic relevance, and how PR contributes to Expertise, Experience, Authority, and Trust. 03:10 – Building Brand Authority Through Thought Leadership How small businesses can position themselves as go-to experts in their niche. 04:20 – Tactics: How to Earn Links & Media Coverage Story mining, sourcing platforms, journalist relationships, pitch structure, and leveraging unique data. 06:30 – The Role of Storytelling in Digital PR How compelling angles increase journalist response rates. 08:45 – Social Proof & Reputation Signals Using PR wins to improve conversions, trust, and brand perception. 10:00 – AI and the Future of Digital PR How AI tools can help build media lists, tailor pitches, and analyze journalist interests. 12:00 – Common PR Mistakes Small Businesses Make And how to fix them fast. 14:30 – How to Measure PR Success KPIs including link quality, DR/DA, referral traffic, brand search lift, and media pickup. 16:00 – Final Takeaways & Action Steps Where small businesses should start with digital PR today.

Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level. In this episode, Hala and Brock will discuss: (00:00) Introduction (02:25) Instagram's Algorithm in 2025 (08:23) From NFL Dreams to Entrepreneurship (14:53) The Hidden Path to Social Media Growth (20:52) Effective Instagram Growth Strategies (31:21) Overcoming the Unending Hustle for Followers (35:38) How to Monetize with a Small Following (37:47) Diversifying Revenue Streams as a Content Creator (39:54) The Attract–Nurture–Convert Content Framework (45:17) The Formula for High-Performing Instagram Stories (50:10) Content Creation Hacks That Work Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: Brock's Instagram: instagram.com/brock11johnson  YAP E291 with GaryVee: youngandprofiting.co/E291  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing podcast

Ever wondered why some women find taken men more attractive? In this episode of Truly Unruly, Marcus and Jessica dive into a fascinating study on attraction psychology, exploring why women might be drawn to men who are already in relationships. They unpack the science, share personal stories, and debate the roles of stability, competition, and social proof in modern dating.From the impact of family dynamics to the evolution of side pieces, this candid conversation covers it all—with plenty of laughs and real talk along the way. Whether you agree or disagree, you'll find something to think about!Follow @trulyunruly_podcast

If your screenshots aren't converting, you're not using proof correctly.   Savannah shares how she closed a $22K client without a single conversation — and how your own proof can pre-sell your audience before you ever speak to them. You'll learn: How to turn casual followers into confident buyers Why most "proof" falls flat How to tell proof stories that convert The difference between consuming + deciding Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway.   social proof, pre-selling, marketing messaging, client results, demand creation, sales psychology

Don't let your emotions and 'mental shortcuts' sabotage your financial future. This is the essential deep-dive into the Invisible Costs of Cognitive Biases and the behavioral finance secrets that cost millennials thousands in lost savings and poor investing decisions. If you know the basics of personal finance but still struggle with execution, this episode is for you. We move beyond "Behavioral Finance 101" to uncover the sneaky biases that drain your net worth without you realizing it. In this episode, you will learn: Restraint Bias: Why relying on "willpower" is the most expensive financial strategy you have, and how to fix it. How the power of inertia (Status Quo Bias) is costing you How Recency Bias and Social Proof are destroying long-term asset allocation and distorting your sense of "enough." Mental Accounting: How 'bucketing' affects your total wealth-building. The Anti-Bias Toolkit: Actionable defense mechanisms like the Ulysses Contract, Friction Design, and automating your finances to defeat Decision Fatigue. Your financial plan is only as strong as your psychology. Tune in and learn how to recognize and neutralize these unconscious errors to make clearer, more grounded money decisions starting today. Special Note: It's that time of year again! We are about to record our annual gratitude episode which we've done every year since we began the podcast, and we need YOUR messages. We find it's a wonderful way to end the year and remind ourselves of what truly matters. If you've never submitted a message before, we highly encourage you to send us one this year. If you've submitted one in the past, we'd love to hear an update on how your last year has gone. You can send them to us on our social media, by PMing Anastasia or by emailing us at askcreatingwealth@taberasset.com. Please submit them as soon as possible – by Friday December 12th. We can't wait to hear from you! PM Anastasia on LinkedIn Related Episodes: Behavioral Finance 101 How to Manage Your 401(k) 5 Ways to Limit Lifestyle Creep

When I say this man changed the trajectory of my career, I mean it. Damon Burton, the founder of SEO National, author of Outrank, and the man quietly trusted by names like Tony Robbins and Russell Brunson, joins me for one of the most honest, tactical, and transformational conversations we've ever had on The Purpose Chasers Podcast.In this episode, Damon breaks down:How he built an SEO agency that's dominated for 18+ years with zero hype and zero gimmicksWhy documenting beats performing in today's branding landscapeHow social proof becomes a conversion engine, not a flexWhy SEO is the most slept-on long-term asset for creators, coaches, and entrepreneursThe truth about closing big-name clients — and what you must believe about yourself to do itHow to know when it's time to bet on yourself and go all-in on your purposeThis episode is a masterclass in grounded marketing, brand authority, and the inner game creators must master to build something real.If you're a coach, creator, artist, or healer looking to elevate your brand and look as good online as you are in real life — this is your episode.Book a call with Mark: thepurposechasers.com/links

Kannst du dein Ziel wirklich sehen – oder schwimmst du noch im Nebel?

In this short but powerful episode, Kelly breaks down the five most important ways you should be using client results, wins, and testimonials to drive authority, visibility, and sales in 2026. With a trust recession impacting every corner of the online business space, consumer confidence is at an all-time low, which means your clients' voices now matter more than your own. Kelly explains how the brands that continue to grow in 2026 will be the ones who put results front and center and use social proof intentionally across all channels. You'll learn: Why fewer online marketers shared wins in 2025 The core mistakes most businesses make with testimonials The 5 strategic placements to use wins for maximum impact How to operationalize social proof into weekly marketing How to turn books into passive funnels for trust-building offers Plus: Kelly shares how her team transformed their approach to social proof this year — and why doubling down on client results became one of the most profitable decisions they made. TIMESTAMPS 01:20–02:04 — Why many marketers struggled to produce client results this year 02:04–02:40 — Why your clients' voices carry more weight than your own 02:40–03:15 — The role online reviews play in visibility and discovery 03:15–04:10 — The 5 strategic opportunities to revive and use client stories 04:10–05:20 — Using stories to consistently show wins + case studies 06:36–08:00 — Various formats for showcasing social proof 09:10–10:15 — Testimonials and videos in launch countdown timer 10:15–11:48 — Using the half-day workshop framework with curated testimonials 11:48–13:42 —  Using UGC to sell books + why book sales are true passive income 13:42–14:58 — How book reviews fuel authority and trust-building offers 14:58–15:46 — Online reviews as an algorithm driver 15:46–16:10 — Join the free, live workshop on December 2nd to build your daily sales machine RESOURCES:  Join my free, live half-day workshop to build your daily sales machine for 2026: https://accelerator.virtualbusinessschool.com/register-b  Join The Virtual Business School membership for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs  Grab a copy of one of Kelly's best-selling books: Unstoppable: 9 Principles for Unlimited Success in Business and Life: https://www.amazon.com/Unstoppable-Principles-Unlimited-Success-Business/dp/1530131154  Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team https://www.amazon.com/Bigger-Than-You-Entrepreneurs-Unstoppable/dp/172758726X  Audiobook version (on sale for $7!): https://books.thebusinessadvisory.com/audiobooksocial7  Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Follow along behind the scenes of Kelly's 5th book, The Sacred Art of Selling: https://api.leadconnectorhq.com/widget/form/i9TP7QImQWj1R6UrLfM5 

Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time. 00:00 Introduction to Dr. Robert Cialdini 03:00 Principles of Ethical Influence 09:00 The Power of Reciprocity 15:00 Commitment and Consistency 21:00 Social Proof and Authority 27:00 Unity: The New Principle 33:00 Personal Insights and Anecdotes 39:00 Practical Applications of Influence

Most businesses think the sale ends when the job is done. In this solo episode, Mark Crandall breaks down why that belief is costing you money, and how customer emotion, captured at the right moment, becomes the most profitable marketing asset in your entire business.Drawing from years of scaling multimillion-dollar companies and consulting coaches, healers, creators, and trades businesses, Mark reveals exactly how to turn your customers into your sales engine—without ads, gimmicks, or expensive agencies.You'll learn:• Why testimonials collapse sales cycles faster than any funnel• The emotional “Super Bowl moment” where trust is created instantly• The four questions that produce 90% of the best marketing copy you'll ever use• Why ads rent attention but testimonials own it• How to build a testimonial machine using the Testimonial Waterfall™• The Reinforcer Document strategy Mark used to dominate competitive markets• How to create an “army of customers” who sell your work for youIf you want to build a brand that closes clients before the sales call even starts, this episode gives you the blueprint.Follow the show, drop a rating, and leave a comment.Follow Mark on IG at @organicwordnerd.

Thanks to our Partners, Shop Boss and AppFueledKim Walker's flying solo on this one, and she's got a fire-in-her-belly message for every shop owner still sleeping on email marketing. This isn't your typical “email tips” episode, it's a storytelling breakdown of one jaw-dropping, beautifully built email from Mission Mercantile that had Kim hooked, clicking, and even podcasting about it.She breaks down what made this email a masterclass in branding: from a killer subject line (“Not Cheap… But Worth Every Penny”) to irresistible storytelling, handcrafted visuals, call-to-actions in all the right places, and brand language that oozes trust and legacy.If you've let your email marketing fall to the wayside, this episode is your wake-up call. Kim lays out why email isn't dead, it's just being underused. She challenges shop owners to rethink the way they write emails, stay top-of-mind with customers, and deliver real value (not just deals).Don't miss this breakdown. You'll walk away inspired to write emails your customers actually want to open.Show Notes with TimestampsIntroduction and Sponsor Shoutouts (00:00:10) Kim introduces herself, mentions Brian's absence, and gives sponsor shoutouts.Email Marketing Comeback & Shop Plans (00:01:19) Kim discusses the resurgence of email marketing in auto repair shops' plans for 2026.Discovery of Mission Mercantile (00:02:21) Kim shares how she found Mission Mercantile while searching for a high-quality leather backpack.Purchase Experience & Customer Service (00:05:34) Kim describes her purchase, a product issue, and Mission Mercantile's excellent customer service.The Impactful Email Arrives (00:06:44) Kim details receiving the November 6th email, its subject line, and her immediate reaction.Email Storytelling & Visuals (00:07:56) Kim analyzes the email's storytelling, visuals, and how it addresses customer needs.Call to Action & Product Details (00:10:05) Kim explains the email's calls to action, product quality descriptions, and lifetime guarantee.Brand Voice & Mythical Customer Care (00:11:29) Kim highlights the brand's unique voice, “mythical customer care,” and how it resonates with her.Sponsor Messages (00:12:35) Sponsor messages for Shop Boss and App Fueled are presented.Testimonials & Social Proof (00:14:36) Kim discusses the use of customer testimonials and how they reinforce the email's message.Black Friday Teaser & List Segmentation (00:16:08) Kim describes the email's Black Friday promotion and how it segments the audience.Differentiators & American Made Focus (00:17:19) Kim notes the email's emphasis on differentiators, including being American made and customer care.Personal Impact & Email Retention (00:18:33) Kim shares how the email influenced her to stay subscribed and even consider future purchases.Advice for Shop Owners on Email Marketing (00:19:41) Kim gives actionable advice to shop owners about effective email marketing strategies.Closing Thoughts & Contact Info (00:21:58) Kim wraps up, offers to share the email, invites topic suggestions, and promotes the Facebook group.Outro and Network Promotion (00:23:09) Kim and the network promote other shows and the podcast app, closing the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on Facebook

Ethical Persuasion   Ethical Persuasion: The Fastest Path from "Maybe" to "Yes" (Without Being Pushy)   Most decisions aren't made by logic—they're made by fast, intuitive shortcuts.   That's why great offers often stall: we speak to System 2 logic while the listener's System 1 is steering the wheel. In this episode, Patrick Van Der Burght—ethical persuasion expert and business partner of Dr. Robert Cialdini—shows how to align with how people actually decide using Cialdini's seven principles of influence. The result? Communication that feels natural, honest, and effective whether you're leading, selling, or simply asking for change.   7 Key Insights You Can Apply Today: Reciprocity ≠ "freebie-for-email." A true gift has no strings attached. If you require an email, it's a reward—not a gift—so it won't trigger reciprocity. Action: Offer one no-opt-in resource purely to serve. Liking > "be likable." It's more persuasive that you genuinely like them than that they like you. Action: Express authentic appreciation before making an ask. Unity creates momentum. When people feel part of a shared identity, they move faster and farther together. Action: Involve your audience, team, or clients in co-creating outcomes. Social Proof must match the buyer. People follow others like them. Action: Use case studies or testimonials that mirror your ideal client's stage or values. Authority: let others announce your credibility. Self-promotion weakens authority and liking; third-party validation strengthens both. Action: Add a professional intro or testimonial that speaks your credibility for you. Credibility lives in precision. Rounded numbers signal estimates; decimals signal truth. Action: Use exact figures—"75.4%" sounds real, "75%" sounds guessed. Loss beats gain. People act faster to avoid loss than to gain reward. Action: Reframe offers by showing what's lost through inaction.   Money Learning from Patrick's Upbringing: Patrick grew up in a home where money was tight and every decision had to stretch the family's limited resources. That environment taught him that real wealth isn't about how much you have—it's about how much value you create. Instead of chasing easy wins or cutting corners, he learned to lead with integrity and influence through trust. Persuasion, used ethically, opens doors that money alone never could. It's not manipulation—it's a tool for mutual success.   Key Takeaway: Ethical persuasion is the art of aligning truth with trust. When your words honor both, "yes" becomes the natural next step.   Bio: Before 2000, he was a sales rep, looking after a large part of Australia, selling Scuba Diving equipment to retailers. He was frustrated with the level of time and effort he was putting in, wanted to be better at selling, but he didn't want to lie or cheat either.   It was then that he discovered the work of Dr Robert Cialdini, and he has had a passion for educating others about this because he knows how much time, resources, and success they are wasting without it.   Circumstances enabled him to start teaching this science to professionals with Dr Cialdini's permission since 2000. In 2023, he was invited to become a Founding Member of the Cialdini Institute and was the first Cialdini Certified Professional and Coach to be accepted in the Cialdini Institute Licensed Trainer program.   Sales is other when Ethical Persuasion is first introduced, but it is not exclusively for sales. It is about creating behaviour in others and so that applies to any situation where a goal gets reached through the agreement or compliance of others.   Ethical Persuasion is NOT manipulation A common mistake is to think that persuasion is making people do things they don't want to. Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating and use it.   Research-based Nothing you get from him is based on Patrick's gut feelings or unfounded personal experience. What we as Cialdini Certified Trainers teach is grounded in research and scientifically sound.   Also for young adults He loves sharing this with professionals, but he also has a passion to teach this to young adults before they attempt to 'convince' an employer with a predictably inefficient job application and go to an interview 'unarmed' when it comes to persuasion skills. Persuasion is a much in-demand soft skill that should be mastered early in life, rather than late in life.   When the penny drops It is engraved in his mind that eye-opening feeling he got when it sank in how easy, ethical, and powerful this science is to learn and practice. To this day, he loves seeing that in the eyes of my audience. He hopes to give your audience this same experience.   Links: Website: https://ethicalpersuasion.com.au/ Podcast 'Ethical Persuasion Unlocked' : https://ethicalpersuasion.com.au/podcast/ Youtube: https://www.youtube.com/@ethicalpersuasion Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/ Facebook: https://www.facebook.com/ethicalpersuasion/ Instagram: https://www.instagram.com/ethical_persuasion/ Twitter: https://x.com/yesmoreoften TikTok: https://www.tiktok.com/@ethicalpersuasion Book: https://yesmoreoften.com/ FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/   Which of the seven principles do you naturally embody—and which one could transform your results if practiced intentionally?   #RicherSoul #EthicalPersuasion #Cialdini #Leadership #Influence #Integrity #DecisionMaking #Trust   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening!   Show Sponsor: http://profitcomesfirst.com/   Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes   If you like the show please leave a review on iTunes: http://bit.do/richersoul   https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com   Some music provided by Junan from Junan Podcast   Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

In this episode, host and producer of The Psychology of Self-Injury podcast, Dr. Nicholas Westers, shares his own thoughts about how media portray nonsuicidal self-injury (NSSI) as well as suicide and mass shootings. He walks us through media guidelines for responsibly reporting and depicting each in the news, including the first ever NSSI media guidelines he published with ISSS colleagues. This marks the second solo episode of the podcast.Media Guidelines:Suicide: Read the suicide reporting guidelines published by the World Health Organization (WHO) here, learn about ethical reporting guidelines for media put forth by the American Foundation for Suicide Prevention (AFSP) here, and visit reportingonsuicide.org to review those offered by Suicide Awareness Voices of Education (SAVE).Mass Shootings: Read about media guidelines for responsible reporting on mass shootings put forth by the Radio Television Digital News Association (RTDNA) at www.rtdna.org/mass-shootings or visit reportingonmassshootings.org (this link is not currently active but could be reactivated in the future).Nonsuicidal Self-Injury (NSSI): Read about our International Society for the Study of Self-Injury (ISSS) media guidelines for NSSI and self-harm below. Watch Dr. Westers' interview with the British Journal of Psychiatry, the journal that published these guidelines here. See excellent resources provided by the Self-Injury & Recovery Resources (SIRR) at Cornell University at selfinjury.bctr.cornell.edu, including resources for the media here. Below are additional resources referenced in this episode.Westers, N. J., Lewis, S. P., Whitlock, J., Schatten, H. T., Ammerman, B., Andover, M. S., & Lloyd-Richardson, E. E.(2021). Media guidelines for the responsible reporting and depicting of non-suicidal self-injury. The British Journal of Psychiatry, 219(2), 415-418.Westers, N. J. (2024). Media representations of nonsuicidal self-injury. In E. E. Lloyd-Richardson, I. Baetens, & J. Whitlock (Eds.), The Oxford handbook of nonsuicidal self-injury (pp. 771-786). Oxford University Press.Phillips, D. P. (1974). The influence of suggestion on suicide: Substantive and theoretical implications of the Werther effect. American Sociological Review, 39(3), 340–354.Niederkrotenthaler, T., Voracek, M., Herberth, A., Till, B., Strauss, M., Etzersdorfer, E., Eisenwort, B., & Sonneck, G. (2010). Role of media reports in completed and prevented suicide: Werther v. Papageno effects. The British Journal of Psychiatry, 197(3), 234– 243.Follow Dr. Westers on Instagram and Twitter/X (@DocWesters). To join ISSS, visit itriples.org and follow ISSS on Facebook and Twitter/X (@ITripleS).The Psychology of Self-Injury podcast has been rated as one of the "10 Best Self Harm Podcasts" and "20 Best Clinical Psychology Podcasts" by Feedspot  and one of the Top 100 Psychology Podcasts by Goodpods. It has also been featured in Audible's "Best Mental Health Podcasts to Defy Stigma and Begin to Heal."

Usher got burned after loaning $1.7M for a building that was never purchased and the fallout teaches every entrepreneur a major lesson. In this Social Proof episode, David Shands and Donni Wiggins break down the real mistakes behind failed partnerships and the 5 lessons that can protect your money, your relationships, and your business.

Where's Your Social Proof? with Shehnaaz Latif is the latest edition of the Business Awards Show. We talked to Shehnaaz, the founder of TOOT Services Limited, about the critical importance of social proof for businesses and award entries. She also told us about her annual event in December, The Impact Showcase. Shehnaaz's Journey: Despite being naturally shy, Shehnaaz built a 22-year career helping charities and businesses gather evidence of their impact. The name "TOOT" stands for "Tell Others Out There" - encouraging people to celebrate their successes rather than hiding their achievements. Key Distinctions: Shehnaaz clarifies the differences between testimonials, reviews, and case studies: Reviews can be positive, negative, or neutral Testimonials are "mini stories with happy endings" - always positive Case studies are deeper, longer-term narratives tracking experiences over time with ripple effects Best Practices: Ask the right questions at the right time in the right format Avoid leading questions like "How happy are you with my service?" Gather evidence throughout the client journey, not just at the end Follow up with clients 6-12 months later for case studies Use composite case studies when dealing with sensitive topics Ensure proper consent, especially for vulnerable clients The Impact Showcase: Shehnaaz hosts an annual event (first Wednesday in December) where business owners celebrate their impact through client success stories. Her Takeaway: Focus on service over sales - when motivated by genuine impact, the money follows naturally. Build authentic relationships with clients to gather meaningful testimonials that demonstrate real transformation.   About Shehnaaz Shehnaaz Latif is an Impact Expert and Wellbeing Advocate with over 22 years' experience helping charities, commuinities and purpose-led businesses collect evidence of the difference their work makes and feedback to learn from. A trauma-informed social researcher and independent evaluation consultant, she's worked with leading funders and grassroots changemakers to design frameworks, capture outcomes, and celebrate real stories of change.  Through her business TOOT services, Shehnaaz now trains organisations and speakers to build ethical, independent social proof that turns quiet impact into visible influence. She is the founder of The Impact Showcase which is an annual event allowing changemakers to connect and share their impact, with heart.   {1:59} Shehnaaz's road to starting TOOT and where the name came from. {5:30} How Shehnaaz works with clients. {7:48} The difference between reviews, testimonials, and case studies. {11:10} How to create a case study. {13:55} Getting reviews in sensitive situations. {17:42} Tailoring testimonial requests to get the right responses. {22:00} Working with charities, corporates, solopreneurs, and SMEs. {23:35} The Impact Showcase Event. {25:45} What's next for Shehnaaz? {31:20} Advice for other entrepreneurs.   Connect with Debbie at: https://thebusinessawardsshow.co.uk                                         https://bestsmeawards.co.uk/ Connect with Shehnaaz:  https://tootservices.co.uk/ LinkedIn:  https://www.linkedin.com/company/toot-services-ltd/ Facebook:  https://www.facebook.com/shehnaaz.latif Instagram: https://www.instagram.com/Tootservices YouTube: https://www.youtube.com/@shehnaazlatiftootservicesltd The Impact Showcase: https://www.eventbrite.co.uk/e/the-impact-showcase-registration-881249961357?aff=oddtdtcreator  

Eddie Wilson, entrepreneur, investor, and creator of the Empire Operating System, sits down with Social Proof to break down the blueprint behind scaling, buying, and exiting companies at the highest level.In this episode, he reveals:• How he sold 76 companies in a single year• The Empire Operating System phases: Startup, Perseverance, Viability, Scale, Succession• How he identifies distressed vs. high-opportunity companies• The “Brick” KPI that grows every business• Why the Aspire Tour “loses money” on purpose• How he built a $400M portfolio in under 3 years• How he balances fatherhood and entrepreneurship• Why most founders fail at leadership• His mission to fund orphanages, clean water projects & global educationIf you're building a business, trying to scale your first million, or want to understand how real private equity plays work — this is required watching.

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world become visible marketing assets — not forgotten moments. Listen now to see how you can turn casual comments, small wins, and big transformations into strategic social proof that builds trust and speeds up buying decisions. Listen to This Episode to Hear More About: The real reason social proof sells when your copy alone doesn't. How Robert Cialdini's "social proof" principle works in the real world and why it's non-negotiable for your marketing. Why your best proof is probably hiding in plain sight. The everyday emails, DMs, and off-hand comments you're overlooking — and how to start spotting them instantly. How to build a simple "Capture" system your whole team can use. From Slack channels to shared folders, what to set up so proof is grabbed, named, and filed automatically (not "when you remember"). The surprising truth about what counts as powerful proof. Why small, relatable wins often outperform the big, dramatic "I made a million dollars" stories — especially for newer buyers. How to bake social proof requests into your process. Smart "ask moments" for service providers, coaches, eCommerce brands and more, so testimonials and case studies flow naturally. Turning raw feedback into assets with the "Create" step. How to transform screenshots, quotes, and stories into persuasive posts, slides, emails, and case studies without feeling braggy. Visual vs emotional vs numerical proof — and when to use each. A fast way to choose whether to show a graph, share a story, or highlight a single sentence to maximise impact. What to do when you feel awkward sharing client wins. The mindset reframe that turns promotion into a genuine celebration of your clients (and why that energy is magnetic). The Publish rhythm: how to make proof part of your ongoing marketing, not a once-a-launch afterthought. Where to place social proof across emails, socials, webinars, sales pages and more. How the Capture → Create → Publish flywheel compounds over time. Why a well-run Social Proof System keeps shortening decision time and increasing conversions, month after month. And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia's leading network for women business owners. Join Now Ep 267: How to Use Custom GPTS with Tina Tower https://herbusiness.com/podcast/how-to-use-custom-gpts-to-save-time-create-better-content-and-sound-more-like-you-with-tina-tower/ Influence: The Psychology of Persuasion by Dr Robert Cialdini https://www.influenceatwork.com/books-and-publications/ Australian Writers' Centre https://www.writerscentre.com.au Valerie Khoo – Writer, artist and CEO of the Australian Writers' Centre. https://valeriekhoo.com/ Sarah Brabbin - British Wildlife Sculptor https://www.sarahbrabbin.com/

In this powerful Social Proof episode, host David Shands sits down with Kim Lewis, founder and CEO of CurlMix, the Black-owned natural hair care brand that nearly went bankrupt after raising over $10 million and generating $40 million in lifetime sales.Kim opens up about how she reached a breaking point — with –$18,000 in her account, investors backing away, and a community of loyal customers who'd been with her since Shark Tank. Instead of hiding, she made the bold choice to go public, launching the #ProtectCurlMix campaign: a plea for 20,000 orders by December 31st to keep her factory open and her Chicago team employed.Throughout the conversation, Kim and David unpack what it means to lead transparently under pressure: • Why venture-backed startups can grow fast but still be unprofitable. • The tension between doing good for the community and surviving as a business. • The mental toll of leadership, failure, and staying authentic when everything's on the line. • How CurlMix customers literally own 50% of the company, and why Kim believes community equity is the future of entrepreneurship.By the end, the story shifts from fear to hope — showing how honesty, community, and accountability can become a company's greatest lifeline.Subscribe to the Social Proof Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/5QM1w9I...

In this archive episode, we dive into the power of social proof and why trust building is essential for e-commerce success. Dan Vaneker, CEO and founder of trustprofile.com, shares his insights on how web shops can enhance trustworthiness through customer reviews and trust pages. He explains why customers rely on reviews before buying, how small shops can compete with giants like Amazon by focusing on trust, and the best strategies for collecting, aggregating, and responding to all types of customer feedback.Topics discussed in this episode:  Why 75% of consumers check reviews before buying.How consistency in shop address data builds customer trust.How to get started by claiming and improving your trust profile.Why you should first invite existing customers for a review boost.How product reviews are crucial for Google Shopping and informed decisions.Links & Resources Website: https://www.trustprofile.com/Shopify App: https://www.trustprofile.com/topic/integrations/shopify-integration/ Shopify App Store: https://apps.shopify.com/trustprofileLinkedIn: https://www.linkedin.com/in/dvaneker/LinkedIn: https://www.linkedin.com/company/trustprofile/Facebook: https://www.facebook.com/trustprofile/Get access to more free resources by visiting the show notes at https://tinyurl.com/3vj9ffzc______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Side Affects host, Kenzie McEvily closes out the three-part series with MB Chief Marketing Officer, Dave Homan, exploring the final three of Robert Cialdini's 7 Principles of Persuasion: Liking, Social Proof and Unity. In this episode, Dave shares how psychology and human connection can transform benefits communication — from using peer influence and authentic storytelling to fostering a shared culture that drives trust, engagement and participation. Discover how to move beyond information overload and inspire genuine connection between your employees and their benefits.

This blog podcast unpacks an article titled "Beyond the Summit: Why Human Factors and Crew Resource Management Matter in Expeditions," written by Ryan Atkinson on 22 September 2025. Ryan asserts that while competence and experience are crucial for expeditions, human factors (HF), the psychological, social, and organisational influences on performance are often the difference between success and disaster. Ryan highlights that stressors like fatigue, ambition, and cognitive biases like Groupthink and Social Proof amplify risk in extreme environments, citing the Tunnel Creek avalanche as an example. To mitigate these risks, the author advocates for the adoption of Crew Resource Management (CRM), an aviation-inspired safety framework focusing on practices like closed-loop communication, checklists, shared situational awareness, and flattened authority gradients. Ultimately, successful expedition teams must evolve from fragile flash teams into structured evolved teams that prioritise collective safety through understanding human limitations and working together. You can read Ryan's blog here: https://ryanatkinson.tv/2025/09/22/beyond-the-summit-why-human-factors-and-crew-resource-management-matter-in-expeditions/

Today's clients don't want a pitch - they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You'll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers before you ever get on a call. Lori breaks down the four types of testimonials every entrepreneur needs -  results-based, experience-based, relationship, and emotional -  and how each one connects to a different part of your buyer's brain. She also explains how new business owners can start gathering powerful testimonials even before landing their first paying clients, and how to turn that feedback into an authentic brand reputation. By the end of the episode, you'll know how to turn your clients' stories into your business's most powerful marketing engine and why proof beats pitch every single time.

Hey Community fam! This special episode is brought to you from Matt and Alli Arruda's Get In The Room Mastermind event where Kristina took the mic for an unfiltered masterclass on how to build a thriving community for your business online and in person.Tune In For Key Takeaways Like:How social media has changed in the last 3 years (and what's coming next).The only metrics that really matter for business growth.Why community > followers every single time.How to build multi-platform resilience (hint: own your email list!).The power of collaboration, and how to make it win-winHow to convert your audience into sales.Why consistency beats virality, and how to create content that keeps working for you.This episode is a must-listen for anyone looking to build a magnetic personal brand, grow their audience with intention, and finally feel like they're doing social media right.If you're looking for support and ready to go deep with a high-impact network of women building real community and real businesses…Join us in the High Vibe Women Online Community!Mentioned in the Episode:Jasmine Star EpisodeTake Our Social Media Personality QuizWork with The Social Snippet!Send me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

In this special episode of Inspire + Move, we are taking you inside a live session from our 1-Day Mastermind: Get In The Room with guest Kristina Bartold, who is no stranger to the podcast! In this session, we dive into a Q&A all about social media and collaboration, for an unfiltered masterclass on how to build a thriving community for your business online and in person.Tune in to hear more on:How social media has changed in the last 3 years (and what's coming next).The only metrics that really matter for business growth.How to build multi-platform resilience (hint: own your email list!).The power of collaboration, and how to make it win-winHow to convert your audience into sales.Why consistency beats virality, and how to create content that keeps working for youThis episode is a must-listen for anyone looking to build a magnetic personal brand, grow their audience with intention, and finally feel like they're doing social media right. If you're interested in learning more about attending a future mastermind, be sure to follow along with our socials, so you never miss an announcement over on our IG's at @AlliArruda & @Matt_Arruda!Kristina's Links:Podcast - CommunityInstagram WebsiteHigh Vibe Women Mentioned: Jasmine Star Episode https://open.spotify.com/episode/4qAavkZO1fcYOZ9X169VbS?si=4RW-gfzuSG21F_fKbL9M_QUpcoming Events: GIRLFRIENDS WALKS are back!Next Walk:Oakville: Wed Oct 29th - GF WALK x Two Sisters PilatesIt's more than a walk—it's an opportunity to build authentic connections, meet like-minded women, and even spark collaborations or new business opportunities. Check www.inspireandmove.ca/store to get tickets & join me for the next one! Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Private Coaching• Website• Facebook• TikTok

In this episode, I'm diving deep into the world of online reviews with Daniel Vivarelli, the founder of Star Loop. If you've ever wondered how to consistently get genuine five-star reviews for your veterinary practice—or any local business—this episode is packed with actionable strategies and real-world insights. Daniel shares the unique approach Star Loop uses, like planting a tree for every review, and we explore why this kind of meaningful incentive works so much better than the usual coffee cards or discounts. We also get into the psychology behind why clients don't leave reviews (even when they love your clinic), how reviews impact your SEO and client acquisition, and the best ways to ask for feedback without feeling awkward or salesy. We cover everything from the nuts and bolts of crafting the perfect review request—timing, language, and delivery—to the legal pitfalls you need to avoid, like fake reviews and compliance issues. Daniel and I also talk about how Google My Business and local SEO are evolving, and why reviews are more important than ever with the rise of AI and voice search. Plus, we get specific about the unique challenges veterinary practices face, especially when it comes to sensitive situations, and how to empower your team to ask for reviews authentically and compassionately. Whether you're a practice manager, a local business owner, or just looking to up your marketing game, this episode will give you a step-by-step playbook for building a five-star reputation that stands out in your community. I break down each tip with practical advice you can implement right away, so you can start seeing results—more reviews, more trust, and more new clients walking through your door. Don't miss this one if you want to future-proof your practice and become the go-to clinic in your area!

Still trying to convince people to work with you using words alone? There's an easier way—and it starts with proof. In this solo episode of Midlife Business Academy, Lori breaks down the power of social proof. Social proof is your quiet salesperson that builds credibility before you ever get on a call. You'll learn how to use testimonials, reviews, collaborations, and even simple visual mentions to create the kind of trust that shortens sales cycles and attracts ready-to-buy clients. For midlife entrepreneurs, social proof isn't just a marketing tactic - it's your trust currency. When used well, it lets your work (and your clients) do the talking so you don't have to keep proving yourself. Lori shares real-world examples, placement strategies that increase conversions, and a new way to think about marketing that feels aligned, not pushy. Stay until the end for a special listener offer on her Social Proof Mastery Course - a practical resource to help you turn one testimonial into ten pieces of content. In this episode, you'll learn: Why proof beats persuasion every time The seven types of social proof and how to use them strategically Where to place testimonials, reviews, and logos for maximum impact How to shift from “telling” to “showing” so clients arrive pre-sold The compounding effect of visible results - and how it builds authority on autopilot How to start your own “trust portfolio” this week  What if your clients did the selling for you? With the Social Proof Mastery Course, you'll learn exactly how to turn your results into trust - and trust into clients. Get instant access now for just $47 (normally $197) using code SOCIAL150

In “Sales Insights for Logistics Leaders”, Joe Lynch and Trey Griggs, Founder and Chief Encouragement Officer of BETA Consulting Group,  discuss the strategy for logistics leaders to build a trusted brand and create sales momentum using clear messaging, social proof (testimonials), and self-awareness to replace reliance on their shrinking professional network. About Trey Griggs Trey Griggs is the Founder and Chief Encouragement Officer of BETA Consulting Group, dedicated to building great brands within the transportation industry. His company focuses on sales & marketing consulting, including Go-To-Marketing strategies, crafting engaging messaging and building social proof. He is a podcast host, as well as a highly sought-after event emcee, author and keynote speaker, focusing on sales, marketing, leadership and self-awareness. About Beta Consulting Group BETA Consulting Group is in the business of building brands through foundational messaging and customer testimonial videos, along with creating relevant content for the transportation industry through LinkedIn LIVE shows and industry events to entertain, educate and inspire. Trey collaborates with industry titans in sales and marketing to ensure his clients have the best resources to build their brands and drive revenue growth. Key Takeaways: Sales Insights for Logistics Leaders In “Sales Insights for Logistics Leaders”, Joe Lynch and Trey Griggs, Founder and Chief Encouragement Officer of BETA Consulting Group,  discuss the strategy for logistics leaders to build a trusted brand and create sales momentum using clear messaging, social proof (testimonials), and self-awareness to replace reliance on their shrinking professional network. Shift from Network Selling to a True Marketing Engine: Selling exclusively to your existing network in logistics eventually hits a wall. Sustainable, massive sales momentum requires building a defined marketing engine that consistently generates brand awareness, trust, and a predictable pipeline of high-intent buyers. Foundational Messaging is the Sales Accelerator: Logistics companies must move away from confusing industry jargon. Leaders should adopt clear, customer-centric messaging frameworks (like Storybrand) to ensure prospects immediately understand the problem being solved and the solution offered, thereby reducing the sales cycle and increasing engagement. Social Proof is the New Sales Pitch: Relying on sales reps alone is inefficient. Logistics leaders must proactively build social proof—primarily through customer testimonial videos—to let clients do the selling. This "social proof" builds immediate trust and credibility, especially in the technology sector. Self-Awareness Drives Sales Leadership: Effective sales leadership in logistics technology is rooted in self-awareness. Leaders who understand their personal strengths and weaknesses are better equipped to coach their teams, build strong personal brands, and create a culture of intentional, rather than reactive, sales performance. Build a Brand, Not Just a Sales Team: In a crowded logistics technology market, the brand is the lead generator. Focus your consulting and content efforts on building a known and trusted brand that attracts high-quality buyers who are already predisposed to work with you. The Breadth of Logistics Tech Knowledge Matters: For sales teams selling technology (TMS, Visibility, RPA), deep knowledge across the entire freight ecosystem is crucial. Leaders must ensure their teams can speak fluently about complex solutions to both brokers and carriers to position their product effectively. Embrace the Coach's Mindset: Drawing from his background as a teacher and coach, Trey emphasizes that sales leaders should prioritize coaching and development. Instilling discipline and a focus on core sales techniques is the key to creating a team that consistently exceeds goals, regardless of market volatility. Learn More About Sales Insights for Logistics Leaders Trey on LinkedIn Trey on Twitter Trey on TikTok Trey on Instagram Trey on Facebok Beta Consulting Group on LinkedIn Beta Consulting Group website Key Takeaways from TMSA Elevate with Trey Griggs The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Nonprofits don't just need more messages—they need messages that move people. In this fast-paced episode we welcome persuasion instructor and longtime marketer Dean Batson to show how science-based communication turns attention into action. Batson traces his path from launching a digital agency to teaching persuasion at Arizona State University, where he studies the shortcuts our brains use to decide fast. “We make mental shortcuts all day long,” Dean explains. “If you know which way someone may lean because of a heuristic, you can frame your message to nudge that choice.”He breaks down social proof (those 5,000 five-star reviews that quietly sway your click), the danger of choice overload (the famous jam study where 24 flavors crushed sales), and the “availability heuristic”—why the word “shark” grabs attention while “falling coconuts” doesn't. Dean's advice: be the message people recall first. “Be the shark messaging, not the coconut messaging.”For fundraisers, this means streamlining every pathway from interest to gift. Keep donors in System One (fast, intuitive) rather than forcing System Two (slow, effortful) that stalls giving. Less friction. Fewer steps. Clear next action. Dean contrasts persuasion and manipulation with a simple rule: persuasion is transparent and win-win; manipulation is opaque and win-lose—and it burns trust.He also flips how teams read results. Many obsess over the 7% who opened an email while ignoring the 93% who didn't—classic survivorship bias. The fix: study the non-responders and reframe your outreach so more people move. Dean offers practical tactics you can use today, like priming stakeholders with a short Slack note before a meeting to set the idea as the front-runner. And don't wait: start shaping next week's “yes” with simple, steady cues today.Finally, Dean urges leaders to equip the entire organization—not just gift officers—with persuasion skills. When every staffer can frame ideas clearly, your mission becomes the message people remember, share, and support.Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

In this episode of the Experience Strategy Podcast, hosts Joe Pine, Dave Norton, and Aransas Savas discuss their recent experiences at the Arival Conference and The Collaboratives, focusing on the evolving landscape of travel experiences and the impact of AI on search and social proof. They emphasize the importance of human connection in the age of AI, the significance of time well spent, and the necessity for companies to have a distinct point of view to thrive in a competitive market. Takeaways AI searches are five times longer than traditional searches. Web crawlers for AI tools are limited and slow. Search can be considered an experience in itself. The importance of social proof is increasing in search results. Human connection is essential in the age of AI. A good tour guide can significantly enhance the experience. Companies must have a unique point of view to survive. The concept of time well spent is crucial for success. Sameness in offerings will be a challenge for businesses. Continuous learning and adaptation are vital for experience strategists. Chapters 00:00 Introduction to the Experience Strategy Podcast 01:29 Insights from the Arrival Conference 05:50 The Impact of AI on Search and Experience 12:11 The Importance of Human Connection 19:00 Time Well Spent: A New Perspective 23:18 Conclusion and Future Directions   Podcast Sponsors: Learn how to inspire advocacy https://www.thecargoagency.com Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com  

In this powerful episode of The Unapologetic Man Podcast, host Mark Sing breaks down how your cell phone—something you already carry in your pocket—is one of the most underrated tools for building attraction and securing dates. While most guys stick to the same boring routine of endless texting, Mark reveals how voice calls, voicemails, and even voice memos can instantly set you apart from the herd. When you learn how to use your phone like the ultimate Swiss Army knife, you'll fast-track trust, create deeper connections, and boost attraction in ways texting alone never could. Mark shares real examples, attraction-building strategies, and even hilarious voicemail templates that get women calling back and asking you out.   Key Takeaways: - Why calling women in 2025–2026 is the ultimate “differentiator” from other guys. - How attraction fades after getting her number—and how to revive it with a phone call. - The “Atomic Trust Method” that builds instant comfort and trust. - Funny voicemail strategies that grab her attention and get guaranteed callbacks. - A voice-deepening exercise to instantly improve how you sound on calls and memos.   Key Timestamps: [00:00:00] – Episode intro and preview [00:02:09] – Why calling beats texting in today's dating landscape [00:04:25] – It's a competition, you need to stand out! [00:08:04] – Timing strategy: why 6pm calls work best [00:09:45] – What to do if she doesn't pick up [00:10:29] – How to build attraction on the call [00:11:49] – The “atomic trust” approach, let her feel comfortable [00:13:25] – Use Mark's templates to secure the date [00:14:41] – Hilarious voicemail templates that get women to call back [00:19:29] – How to leverage voice notes [00:20:16] – Success stories from Mark's coaching program [00:22:53] – Voice-deepening hack to sound more masculine [00:24:26] – Final thoughts and coaching invitation Connect With Mark: Apply for Mark's 3-Month Coaching Program: https://coachmarksing.com/coaching/ Check Out The Perks Program: https://coachmarksing.com/perks/ Email: CoachMarkSing@Gmail.com Instagram: https://www.instagram.com/coachmarksing/ Grab Mark's Free Program: The Approach Formula - https://www.CoachMarkSing.com/The-Approach-Formula   About The Unapologetic Man Podcast The Unapologetic Man Podcast is your resource for mastering dating, attraction, and relationships from a confident, masculine perspective. Hosted by Mark Sing, this podcast gives men the tools and mindset shifts needed to succeed in their dating lives and build lasting, high-value relationships. #DatingAdvice #PhoneGame #SwissArmyKnife #Masculinity #ConfidenceForMen #OnlineDating #TextGame #HighValueMan #SelfImprovement #VoiceGame

Our guest in this episode is Patrick van der Burght, one of the world's leading experts in the science of ethical persuasion. After a challenging start as a sales rep for a product with a terrible reputation, Patrick discovered the powerful work of Dr. Robert Cialdini, using its principles to turn that product into a market leader. He now dedicates his work to teaching business owners a proven framework for building stronger connections and achieving their most important outcomes with complete integrity.In our fascinating chat, we explored the science of human decision-making and the critical difference between honest influence and dishonest manipulation. Key points discussed include:* Ethical persuasion builds long-term success; manipulation is a short-term win that ultimately leads to disaster.* True influence comes from highlighting genuine facts, not inventing falsehoods to create artificial pressure.* Understanding the seven universal principles of persuasion helps you build genuine trust and guide decisions ethically.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Patrick van der BurghtIt was an absolute honour to welcome Patrick van der Burght, one of the world's leading experts in the science of ethical persuasion, to the InnovaBuzz podcast. As business owners, we pour so much of ourselves into our work, yet often feel like we're guessing when it comes to getting the cooperation and compliance we need to succeed. Patrick pulled back the curtain on this exact challenge, revealing that influence isn't an art form reserved for a select few; it's a science that any of us can learn to apply, ethically and effectively.Our conversation illuminated a powerful truth: you can significantly increase the number of "yeses" you receive without twisting arms or compromising your integrity. It's about understanding the psychology of human decision-making and learning how to formulate your requests in a way that makes it easier for people to agree. Patrick's passion for this topic is infectious, born from a deep-seated compassion for hardworking entrepreneurs who are leaving success on the table simply because they don't yet know this proven framework.The Dry Suit Epiphany: From Being Laughed At to Market LeaderI was fascinated by Patrick's own origin story in persuasion science. As a young sales rep in the scuba diving industry, he took on a brand of dry suits that had a disastrous reputation; the year before, they had all leaked. When he presented the new, improved product to his retailers, they literally laughed at him. He had a great product, but a total lack of trust in the market. It was a classic business nightmare.Facing this challenge, he dove into the work of Dr. Robert Cialdini and began applying the universal principles of persuasion. By strategically and ethically bringing the right facts to the surface, he was able to rebuild trust and reframe the conversation. The result? In just 18 months, that once-mocked dry suit became the market leader. That experience converted Patrick for life, proving that this science had the power to turn even the most difficult situations around.Walking the Ethical Tightrope: Persuasion vs. ManipulationPatrick was crystal clear on a point that I know concerns many of us: the fine line between ethical persuasion and outright manipulation. He offered a brilliant litmus test. Unethical persuasion, like the shoe salesperson lying about having the "last pair," involves importing falsehoods into a situation to pressure a decision. It might create a short-term win, but it inevitably leads to long-term disaster once the deceit is discovered.Ethical persuasion, on the other hand, is about bringing naturally occurring truths to the surface. If the TV you want truly is the last one in stock, you as the customer want to be told that information to make an informed choice. The key is honesty. Ethical influence is not about creating false scarcity or pressure; it's about highlighting genuine facts that help someone make a better, easier decision that serves their own interests.The Three 'Cancers' of Unethical InfluenceGoing a step further, Patrick shared the devastating long-term costs of fostering a dishonest culture, which he powerfully described as "three cancers." The first is the stress it places on employees, most of whom dislike being asked to lie, leading to more sick days. The second is a much higher staff turnover, as good people will seek employment elsewhere, creating a huge cost in hiring and training.The third cancer is perhaps the most insidious: the only people who don't mind being unethical are, well, unethical people. These are not the employees you want, as their dishonesty won't be limited to your customers; it will extend to side deals and stealing office supplies. Patrick's point is stark and clear: a business built on deceit will ultimately rot from the inside out.A Quick Tour of the Seven Universal Principles of InfluenceAt the heart of Patrick's work are the seven universal principles that work across all cultures: Reciprocity (we feel obliged to give back), Liking (we say yes to people we like), and the new principle of Unity (we are influenced by those we share an identity with). These first three are all about building relationships.The next principles help reduce uncertainty: Social Proof (we follow the lead of similar others) and Authority (we defer to experts). Finally, to motivate action, we have Consistency (we stick with our commitments) and Scarcity (we want more of what we can have less of). Understanding these fundamental drivers is the first step to applying them.Turning a Bad Review into a Trust-Building MomentSo how does this work in the real world? Patrick gave a masterful example of handling a negative online review. The wrong move is to ignore it or get defensive. Instead, you can respond by first acknowledging the person's bad experience. This simple act of honesty immediately establishes you as a trustworthy source of information because you're acting against your own immediate self-interest.Then, you can gently pivot to social proof by saying something like, "As you can see from our 128 other positive reviews, your experience is not what normally happens here." This validates the complaint while reassuring any future customers that the issue was an exception, not the rule. It's a brilliant way to turn a negative into a powerful display of credibility.Your First Step into the Science of InfluenceUltimately, what I took away from my chat with Patrick is that we don't have to operate on guesswork. Whether we're in sales, marketing, HR, or even just trying to get our kids to do their homework, we are constantly in situations where we need to be persuasive. There is a science to it, one that is ethical, available, and incredibly potent.As Patrick advised, the easiest first step for anyone is to simply become aware that this science exists. A great way to start is by picking up Dr. Cialdini's foundational book, Influence. By learning the principles, you can start to spot opportunities to ethically and effectively build stronger connections and achieve the outcomes you're working so hard for.In Summary: Patrick van der Burght provides a compelling and ethical framework for influence. His message is a game-changer: stop guessing and start learning the science of human decision-making. By applying these proven principles with honesty and integrity, you can not only achieve greater success but also build deeper, more trusting, and more enduring relationships in every area of your life.ActionRealize there is a science to how people make decisions that is available for you to learn. As a first practical step, follow Patrick's recommendation and get Dr. Cialdini's foundational book, Influence, to begin understanding these powerful principles.Reach OutYou can reach out and thank Patrick on his website, or connect with him on LinkedIn. Patrick has also generously provided a Free Influence & Persuasion Guide which includes a downloadable ebook.Links:* Website – Ethical Pursuasion* LinkedIn* Facebook* X (formerly Twitter) – @yesmoreoften* Instagram – @ethical_persuasion* YouTube* TikTok* Free Influence & Persuasion GuideBooks:* Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini* How to Hear YES More Often: Harnessing the Power of Influence and Ethical Persuasion in Business by Patrick Van Der Burght, Leopold Ajami, and John DoorbarCool Things About Patrick* He's a land, sea, and air adventurer who found his calling on cassette tapes. There's a fantastic juxtaposition between his adventurous, hands-on life as a commercial pilot, scuba diver, and Harley rider, and the old-school, analogue way he discovered his passion: listening to Dr. Cialdini's work on cassette tapes in the late 90s.* He had the courage to cold-email his hero. After being inspired by the tapes, he didn't just become a fan; he took the initiative to email Dr. Cialdini directly for permission to teach the material. That single act of proactive courage fundamentally shaped his professional journey.* His Harley adventures are a shared passion. The image of a Harley rider often evokes a solo journey, but Patrick's spouse also enjoys riding, making it a shared activity. This adds a wonderful layer of warmth and partnership to his adventurous side.* He's on a mission to equip the next generation with a "crucial life skill." His strong desire isn't just to coach professionals, but to teach ethical persuasion to young people in schools, preparing them for a future where social influence is a top-ranked skill needed for success.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

In this unfiltered episode of The Unapologetic Man Podcast, host Mark Sing reveals the secrets to standing out in a girl's DMs when she's getting flooded with hundreds—if not thousands—of thirsty messages every day. Drawing from data collected in his Online Dating Masterclass (over 13,000 tested messages), Mark breaks down the psychology of what actually gets a response and why most men fail before they even hit “send.” From dialing in your profile photos and portraying a high-value lifestyle to crafting witty, curiosity-driven openers that spark replies, Mark gives you proven, field-tested strategies to separate yourself from the herd.   Key Takeaways: - Why your photos and follower count matter more than you think. - The importance of “pre-selection” and how to showcase it correctly. - Four powerful DM openers that consistently get replies. - Why being funny and teasing beats compliments every time. - How to avoid looking like every other “thirsty guy” in her inbox.   Key Timestamps: [00:00:00] – Episode intro and preview [00:02:21] – Announcement: Mark's answering questions on Spotify/YouTube! [00:03:38] – Why your online presence matters a LOT in 2025–2026 [00:05:14] – Instagram pictures are your no1 priority [00:06:14] – Pre-selection: why women must see you with other attractive women [00:07:57] – Follower count is important [00:11:59] – Utilize AI tools to maximize your photos [00:13:21] – Four powerful DM openers (tested across 13,000+ messages) [00:18:12] – Student success stories from the coaching program [00:20:08] – Four powerful DM openers continued [00:24:06] – Final thoughts and invitation to apply for coaching Connect With Mark: Apply for Mark's 3-Month Coaching Program: https://coachmarksing.com/coaching/ Check Out The Perks Program: https://coachmarksing.com/perks/ Email: CoachMarkSing@Gmail.com Instagram: https://www.instagram.com/coachmarksing/ Grab Mark's Free Program: The Approach Formula - https://www.CoachMarkSing.com/The-Approach-Formula   About The Unapologetic Man Podcast The Unapologetic Man Podcast is your resource for mastering dating, attraction, and relationships from a confident, masculine perspective. Hosted by Mark Sing, this podcast gives men the tools and mindset shifts needed to succeed in their dating lives and build lasting, high-value relationships. #DatingAdvice #DMGame #InstagramGame #Masculinity #ConfidenceForMen #OnlineDating #TextGame #HighValueMan #SelfImprovement

Kaufpsychologie, Verkaufspsychologie und Social Proof sind entscheidend für erfolgreiche Abschlüsse. Ich zeige dir, wie Storytelling, Bewertungen, Verknappung, Sympathie und weitere Trigger Kaufentscheidungen massiv beeinflussen. Mit diesen 7 Triggern steigerst du deine Conversion, optimierst deine Verkaufsstrategie und überzeugst Kunden nachhaltig. #Kaufpsychologie #Verkaufstraining #Trigger

In this episode of Healthy Mind, Healthy Life, host Avik Chakraborty sits down with Patrick van der Burght, persuasion expert and founding member of the Cialdini Institute, to explore the science of ethical influence. From workplace negotiations to everyday decision-making, persuasion plays a vital role in our lives—but it doesn't have to rely on manipulation. Patrick shares practical insights on the 7 universal principles of persuasion, how to spot when influence crosses into unethical territory, and why understanding human decision-making is crucial in today's distraction-filled world. This conversation offers listeners a clear framework to use persuasion responsibly while reducing stress, building stronger relationships, and creating long-term success. About the Guest  : Patrick van der Burght is an international keynote speaker, trainer, and persuasion strategist. As a business partner of Dr. Robert Cialdini—the world-renowned author of Influence—Patrick has been teaching ethical persuasion since 2000. He is the author of How to Hear YES More Often and leads workshops and programs worldwide that help professionals communicate with integrity, avoid manipulative tactics, and leverage science-backed persuasion for lasting impact. Key Takeaways:   Persuasion can be used ethically or unethically—science shows unethical tactics deliver only short-term wins but damage trust long-term. The three ethical filter questions: Are you telling the truth? Is the information naturally there (not exaggerated)? Is the request wise for both sides? Seven principles of persuasion—Reciprocity, Liking, Unity, Social Proof, Authority, Consistency, and Scarcity—work across all cultures and contexts. Scarcity is the most misused principle online; knowing how it works protects us from manipulation. Decision-making is mostly subconscious: 95% of decisions are made by System 1 (shortcuts), not System 2 (logic). This makes persuasion science more relevant than ever. Ethical persuasion creates stronger relationships, lowers stress, and builds trust in business and personal life. Products and ideas don't always “speak for themselves.” Without effective communication, uncertainty leads people to decide not to decide. Connect with the Guest   Website: ethicalpersuasion.com.auLinkedIn: Patrick van der Burght (searchable profile)Free eBook + 7-Day Influence Challenge available on his siteDownload free resources directly from the site—no email required—or join the 7-Day Influence Challenge. Want to be a guest on Healthy Mind, Healthy Life? DM on PM – Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer   This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on: • Mental Health & Emotional Well-being• Mindfulness & Spiritual Growth• Holistic Healing & Conscious Living• Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.

Stirling Cooper (IG: @stirlingcooper) is a former Australian adult performer and male escort turned men's self help coach. He's also a coach for the War Room and The Real World.ai. ————————————————————

Jamil Bhuya has scaled businesses across three wildly different industries: restaurants, beauty, and now Shopify agencies. That multi-industry perspective gives him a unique superpower—he can spot the conversion killers that store owners become blind to. We talked about why fresh eyes matter more than fancy tools, the psychology behind purchase objections, and how being too close to your business destroys your ability to see what customers actually need.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSOther Half Studio: https://otherhalf.studioJamil on LinkedIn: https://linkedin.com/in/jamil-bhuyaWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In episode 125 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/ ) and Drew  (https://www.instagram.com/realdrewd/) we share how you can use AI to launch almost ANY business idea in just 24 hours. No coding, no endless setup—just the right tools, prompts, and strategy.Here's what we cover: ✅ The exact AI tools we're using to build websites, funnels, and offers in hours (not weeks) ✅ How to test business ideas quickly with ads + automation ✅ Real examples of local businesses we helped generate thousands in revenue with $350 in ad spend ✅ How to combine AI + ChatGPT prompts to build sites that look pro without design skills ✅ Why speed-to-launch is your biggest advantage in 2025This is a step-by-step breakdown of how side hustlers and entrepreneurs can cut through the noise, test ideas fast, and start making money right away.

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast 

Lil' Miquela and Mia Zelu have millions of followers and generate serious income, despite being created with artificial intelligence. A recent article in the NY Times caught our attention and we just had to weigh in on how AI influencers are changing the way customers think about what they can trust. In this episode of the Experience Strategy podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the intriguing world of AI influencers, exploring their rise, the complexities of trust and authenticity in the digital age, and the implications for the future of influencer experiences. They discuss the evolving nature of social proof, the role of empathy in AI, and how brands can navigate the changing landscape of consumer relationships. The conversation highlights the need for transparency and authenticity in experience strategies, as well as the potential shift towards hyperlocal influencers. Takeaways AI influencers are gaining popularity and generating significant income. Parasocial relationships with AI are becoming more common. Trust in AI influencers is complex and multifaceted. Authenticity is increasingly important in the digital age. Social proof is being redefined in the context of AI. The role of empathy in AI is a contentious topic. Brands need to be transparent about AI-generated content. Micro-influencers may become more valuable than traditional influencers. Understanding customer needs is crucial for effective marketing. The future of AI and human relationships is uncertain and thought-provoking. Chapters 00:00 Introduction to AI Influencers 02:44 The Rise of AI Personalities 05:54 Trust and Authenticity in AI 08:53 The Evolution of Social Proof 11:53 AI and Empathy: A Complex Relationship 14:48 The Role of Brands and Influencers 17:47 Lessons for Experience Strategists 20:46 The Future of AI Storytelling 23:43 Conclusion and Reflections   Read more https://www.nytimes.com/2025/09/03/style/ai-influencers-lil-miquela-mia-zelu.html Podcast Sponsors: Learn how to inspire advocacy https://www.thecargoagency.com Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com

SHOW NOTES: •This is an almost subliminal technique to create normative pressure psychologically. •It's pointing out what others are doing, or not doing, or what events, prove your point. •It's the use of profound analogies. •Listen to my examples about Amtrack's infrastructure, or the fallacies around Kodak. •If pictures are worth a thousand words, social proof is worth a thousand pictures. •Learn who was more important, Brady or Belechick. • Understand how breaking the rules can save lives. •Understand why coach does not arrive at the same time that first class does. •Use these techniques for assurances and probabilities. •Use them to accelerate your conversations toward your goals. •But social proof demands that you be well-informed. To learn how to develop and use Social Proof, go to my website or read below: THE PROOF BEHIND SOCIAL PROOF Has anyone ever asked you, "Give me an example of your point?" and you suddenly forgot how to speak? Or have you said, "Let me give you an example...," and then immediately gone into brain freeze without any ice cream? "Social Proof" comprises pragmatic examples that others can readily relate to which reinforce your point instantly. When you "open the hood" on social proof, beneath is actually a psychological dynamic which creates normative pressure assuring that the actions of others are appropriate and should be imitated. A desire to "fit in" is created. While testimonials and endorsements are a type of social proof, they are not as powerful as citing a headline, a major incident, or a famous example. (One problem with quotations, for example, is that for each one there is an opposite, equally true: "Haste makes waste" but "He who hesitates is lost.") Many people use "false social proof." Kodak was not hiring chemists while digital photography was taking over. Their executives simply thought they could wring a couple of more years of already-projected profits and underestimated the speed of the digital takeover. Join me for 90 minutes and fill your conversations, narrative, and collateral with social proof that will build your brand and fill your bank account. People ask what research I invest in for my success. I don't. Then they ask what my investigative habits are. I don't have any. "So what DO you do?" They ask. I look around. LEARN HOW TO LOOK AROUND TO DOMINATE CONVERSATIONS AND CLOSE BUSINESS: October 14, 2025 10:30 to noon, US eastern time Video and Zoom notes included Fee: $350 until and including Sept. 30, $500 thereafter. REGISTER HERE: https://alanweiss.com/growth-experiences/the-proof-behind-social-proof/

Learn 3 proven cold call tactics to get past any gatekeeper and reach decision-makers without lying, pitching, or wasting time. These step-by-step strategies will help you control the conversation, boost your connect rate, and book more meetings.

Dr. Bill Wong, also known online as  @DrSwole  He's a pro-natural physique bodybuilder, a medical doctor specializing in radiology, and a fitness content creator on YouTube. His channel is dedicated to science-based approaches to bodybuilding, health, and fitness. ————————————————————

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

Now on Spotify Video! Want your business to cut through the noise in today's crowded marketplace? It all starts with having the right marketing strategy for your offers. In this final episode of the Passion to Profit series, presented by Intuit, Hala Taha reveals the core strategies entrepreneurs need to effectively market their offers. From compelling messaging to storytelling that resonates, gain insider secrets from digital marketing experts like Russell Brunson, Tom Bilyeu, and Donald Miller on how to stand out and drive explosive sales. In this episode, Hala will discuss:  (00:00) Introduction (01:12) Marketing Tips for Attracting Ideal Buyers (05:42) The Power of Storytelling in Marketing (10:04) Building a High-Converting Marketing Funnel (16:39) Choosing the Right Platform for Your Business (22:23) Building Trust Through Authentic Engagement Intuit, the maker of TurboTax and QuickBooks, is expanding its world-class network of tax and bookkeeping experts. Whether you want a side hustle or a career pivot, Intuit offers the tools to help you grow as an entrepreneur. Their supportive team, mission-driven culture, and Intuit Academy—a free, self-paced training platform—mean you're set up to succeed, even if you're just getting started. Learn more or apply now at intuit.com/expert. Sponsored By: Intuit, The Maker of TurboTax and QuickBooks. Learn more or apply now at intuit.com/expert.  Resources Mentioned: YAP E292 with Julie Solomon: youngandprofiting.co/MakeMoneyInstagram  YAP E312 with Russell Brunson: youngandprofiting.co/Million-DollarFunnel  YAP E327 with Tom Bilyeu: youngandprofiting.co/Billion-DollarMindset  YAP E214 with Donald Miller: youngandprofiting.co/MakeFirstMillion YAP E318 with Rudy Mawer: youngandprofiting.co/ScalingMillion-DollarBrands  YAP E348 with Kipp Bodnar: youngandprofiting.co/InboundMarketing  YAP E339 with Adam Schafer: youngandprofiting.co/OrganicSales  YAP E155 with Kelly Roach: youngandprofiting.co/ConvictionMarketing  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Intuit. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast 

Now on Spotify Video! Podcasting is a powerful tool in modern marketing, yet most creator-entrepreneurs overlook this content marketing goldmine. But not Hala Taha. She turned her podcast, Young and Profiting, into a revenue-generating asset, scaling her business from zero to seven figures. Today, she runs YAP Media, a leading podcast, social media, and LinkedIn marketing agency that helps over 35 top creators scale and monetize their shows. In this episode, Hala joins Nathan Barry to share her proven online marketing strategies, how she secures premium brand sponsorships, and how to leverage podcasting for business growth. In this episode, Hala will discuss: (00:00) Introduction (01:09) Podcast Advertising and Sponsorship Strategies (05:34) Why YAP Media's Podcast Network Is Unique (11:05) How to Package and Sell Creative Campaigns  (16:57) Leveraging LinkedIn for Podcasting Success (29:54) Guest Networking as a Business Strategy (35:25) Proven Strategies for Scaling Podcast Revenue  (41:34) Paid Interviews as a Marketing Strategy(47:33) SEO and Marketing Tips for Podcast Growth (1:02:10) Monetizing Your Podcast at Any Audience Size Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    The Nathan Barry Show by Nathan Barry: bit.ly/TNBS-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, Instagram, Digital Marketing, Content Creator, Storytelling, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Marketing Podcast

Donald Miller didn't set out to build a $100 million marketing empire; he just wanted to master the art of storytelling. While writing memoirs, he uncovered a powerful truth: every great story relies on a hero and a guide. That insight led to the creation of the StoryBrand framework, now used by thousands of businesses to clarify their message and scale. In this episode, Donald returns to unveil StoryBrand 2.0, an AI-powered upgrade of his classic framework. He shares how to position your business in a way customers can't ignore, using seven messaging soundbites to cut through the noise and transform your marketing, sales, and advertising goals. In this episode, Hala and Donald will discuss: (00:00) Introduction (02:26) The Captivating Power of Storytelling (04:37) The Birth of StoryBrand and StoryBrand AI (07:05) How Storytelling Helped Him Build a $100M Business (12:51) His Daily Routine and Productivity Tips (14:27) How the StoryBrand Framework Transforms Marketing (19:12) The 7 Soundbites Entrepreneurs Need to Drive Sales (31:43) Controlling Ideas vs. Taglines in Marketing (36:08) Leveraging Stakes for Greater Marketing Impact (39:49) Crafting Irresistible Story Gaps in Your Communication (45:38) Analyzing Brand Taglines and Messaging Strategies Donald Miller is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the bestselling author of Building a StoryBrand, How to Grow Your Small Business, and his latest, Building a StoryBrand 2.0. Donald has helped over a million businesses, from scrappy startups to top brands like Chick-fil-A, scale through clear and compelling storytelling. He recently launched StoryBrand AI, a platform that combines his proven framework with artificial intelligence to generate sales marketing assets in minutes. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, Building a StoryBrand 2.0: bit.ly/StoryBrand2_0  Donald's Book, Blue Like Jazz: bit.ly/Blue_LikeJazz  Donald's Book, Building a StoryBrand: bit.ly/Building_aStoryBrand  Donald's Website, StoryBrand AI: storybrand.ai  Donald Miller: Storytelling for Business | E120: bit.ly/Storytelling_Business  Donald Miller: Be Your Own Hero | E153: bit.ly/BYOH-apple  Donald Miller: How To Make Your First Million | 214: bit.ly/MakeFirstMillion-apple Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  YouTube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Social Media Marketing, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast.

Entrepreneurship is pressure, patience, and pain—and most people aren't built for it. Before becoming one of the world's top marketing experts, GaryVee worked at his family's liquor store until he was 34, growing the business from $4 million to $60 million in annual sales. He was playing the long game, even as he loaded up cases of Dom Pérignon in his friends' BMWs. Just nine years after founding VaynerMedia, he scaled it to over 800 employees, servicing clients like PepsiCo and GE. In this episode, GaryVee delivers a masterclass in day trading attention and social media marketing, sharing how to leverage interest graph algorithms in content strategy and modern advertising. In this episode, Hala and Gary will discuss: (00:00) Introduction (04:22) Why Most People Can't Be Entrepreneurs (10:51) Doing What You Love Without Burning Out (15:08) The Real Mental Health Cost of Entrepreneurship (21:01) How Gary Spots Digital Trends First (26:16) TikTokification and the Rise of Interest Graphs (35:14) The Power of Targeted Audience Cohorts  (39:29) Mastering Platforms and Pop Culture for Virality (42:31) Using Strategic Organic Content to Win (47:50) Why Storytelling Is Everything in Marketing (52:00) Why Small Brands Can Now Beat Big Companies Gary Vaynerchuk, famously known as "GaryVee," is a serial entrepreneur, investor, and CEO of VaynerMedia, a leading advertising agency. He is a pioneer in digital marketing and social media, known for his early adoption of platforms like YouTube and X (formerly Twitter). With over 44 million followers across various social media platforms, Gary is a prolific content creator and host of the top-rated marketing podcast The GaryVee Audio Experience. He's also a five-time New York Times bestselling author, and was named on the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Gary's Book, Day Trading Attention: bit.ly/DayTradingAttention  Gary's Podcast, The GaryVee Audio Experience: bit.ly/TGVAE-apple  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, SEO, E-commerce, LinkedIn, Instagram, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Online Marketing, Marketing podcast