Podcasts about precommitment

In this episode of The Brainy Business podcast, Melina Palmer explores the psychology behind precommitments and how they can profoundly impact our lives. Step into a thought-provoking conversation about the tools that assist us in adhering to our goals, including innovative apps like Stickk and Forest. Melina discusses the art of balancing personal aspirations and professional interactions, sharing anecdotes and advice on commitment and accountability. Get insights into practical methods for setting realistic deadlines and implementing precommitment tactics that truly work. Anticipate an exciting look ahead to her upcoming TEDx talk as well. This episode isn't just about tips—it's an invitation to a deeper understanding of commitment psychology, paving the way for lasting change. Perfect for anyone looking to harness the power of their intentions, this episode promises to be both enlightening and inspiring. In this episode: Master the benefits of precommitment strategies to achieve your personal and professional goals effectively. Incorporate behavioral economics in your business for improved decision-making and success. Overcome cognitive dissonance in goal setting to enhance your self-discipline and productivity. Utilize time boxing to maximize your productivity and accomplish your tasks efficiently. Leverage loss aversion to boost your motivation and drive towards achieving your objectives. Show Notes: 00:00:00 Introduction Melina introduces the concept of precommitment and explains how it can make us more likely to follow through on our intentions, whether it's committing to ourselves or someone else. 00:03:52 - Overcoming Time Discounting Melina delves into the concept of time discounting and how we often make decisions that prioritize short-term gains over long-term benefits. Precommitment helps us overcome this bias and stick to our commitments. 00:09:35 - Cognitive Dissonance and Behavior Change Melina discusses cognitive dissonance and its role in behavior change. She emphasizes the importance of facing our past behavior and accepting it in order to make meaningful changes in our commitments and habits. 00:11:34 - Implementing Precommitment Tactics Melina provides practical strategies for implementing precommitment devices to keep commitments. She emphasizes the importance of addressing the root causes of behavior and finding precommitment tactics that align with our motivations and goals. 00:14:33 - Tools for Precommitment Melina highlights the Stickk app, crafted by behavioral economists to help users stick to their goals. She encourages listeners to explore tools and ideas that can support their precommitment tactics and help them achieve cognitive alignment. 00:15:03 - Making Commitments and Using Precommitment Devices Melina discusses the importance of making commitments and using precommitment devices to ensure sticking to them. She provides examples of setting up commitments and consequences to keep oneself motivated. 00:16:29 - Using the Forest App for Productivity Melina introduces the Forest app, which helps in increasing productivity by creating a virtual forest and using it as a visual representation of commitment. She explains how the app helps in staying focused and avoiding distractions. 00:18:16 - Making Precommitments in Business and Teams Melina emphasizes the importance of making precommitments in business and teams to ensure follow-through on commitments. She explains how setting up appointments and deadlines in the moment increases accountability and keeps everyone on track. 00:21:11 - The Loss Aversion Jar for Precommitment Melina introduces the concept of the loss aversion jar as a precommitment tactic. She explains how it works by setting goals, putting money in the jar for daily commitments, and losing all the funds if the commitment is not met. The jar serves as a visual reminder and motivator. 00:26:41 - Embracing Precommitment to Achieve Goals Melina encourages listeners to embrace precommitment to achieve their goals. She shares her own experience of using precommitment tactics and emphasizes the importance of focusing on one important goal at a time to see real progress. 00:29:37 - The Importance of Understanding Consumer Behavior Melina discusses the significance of understanding consumer behavior in marketing, emphasizing the impact of decision-making on purchasing behavior. 00:30:20 - Factors Influencing Consumer Choices Melina delves into the various factors that influence consumer choices, including cognitive biases, emotions, and social influences, highlighting the complexity of decision-making processes. 00:31:05 - The Role of Behavioral Economics in Marketing The conversation shifts to the role of behavioral economics in marketing, with Melina stressing the importance of leveraging behavioral insights to design effective marketing strategies and campaigns. 00:32:15 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer The Selling Staircase, by Nikki Rausch Good Habits, Bad Habits, by Wendy Wood Timeboxing, by Marc Zao-Sanders Work Well, Play More, by Marcey Rader Top Recommended Next Episode: Aline Holzwarth Interview (ep 135) Already Heard That One? Try These:  Habits (ep 21) The Overwhelmed Brain and its Impact on Decision Making (ep 32) How to Organize Your Brain with Behavioral Economics (ep 83) Nikki Rausch Interview (ep 96) Confirmation Bias (ep 260) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Don't Let Me Do That! – Models of Precommitment Precommitment Precommitment and Procrastination: Behavioral Tools for Students Forest App Stickk App

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating world of behavioral economics and decision-making. With her expertise in the field, Melina explores the concept of Expect Error and how it plays a crucial role in understanding human behavior and designing effective nudges. By sharing personal experiences and real-life examples, she highlights the common errors we make in judgment and decision-making.  From post-completion errors to forgetfulness, Melina demonstrates how anticipating these errors can lead to improved decision-making and behavior. Throughout the episode, she provides valuable insights and practical strategies for businesses and individuals to leverage the power of nudges and choice architecture. So, if you're interested in enhancing your decision-making skills and understanding the psychology behind our choices, this episode of The Brainy Business is a must-listen. Get ready to gain valuable knowledge and unlock the secrets to better decision-making! In this episode, you will: Understand the impact of errors in decision-making to improve your choices. Harness the power of choice architecture to shape your decisions and outcomes. Discover effective nudges that can influence behavior and guide decision-making. Enhance the effectiveness of nudges by incorporating sensory cues. Create consistency in your routines and habits to optimize your decision-making process. Show Notes: 00:00:00 - Introduction, Melina introduces the episode, which focuses on the E in Nudges - Expect Error. She explains that humans make errors in judgment and decision-making all the time, and emphasizes the importance of designing interventions to support behavior. 00:03:32 - Importance of Expecting Error Melina discusses the importance of expecting errors in decision-making and how it is the reason why nudges and choice architecture exist. She highlights that humans are not perfect, unlike the fictitious species of econs in traditional economic models, and provides examples of errors we can expect in everyday life. 00:07:53 - Post-completion Error Melina explains the concept of post-completion error, where we mentally check off a task as done even if it is only partially completed. She shares her personal example of forgetting to move the laundry from the washer to the dryer. Melina also mentions the importance of incorporating all the senses when designing nudges to prevent errors. 00:10:22 - Consistency and Medication Errors Melina discusses the importance of consistency in preventing errors, using the example of medication adherence. She explains how taking medication daily and at a consistent time can help reduce the likelihood of forgetting. Melina also mentions the use of placebo weeks in birth control pills and the recommendation to take weekly medication on Sundays. 00:15:22 - The Power of Strategic Foresight Strategic foresight allows businesses to anticipate and solve errors before they happen, creating a strong reputation for problem-solving and customer service. 00:16:44 - Empowering Employees to Make It Right Giving employees the authority to rectify mistakes on the spot, such as offering compensation or going above and beyond, creates a culture of exceptional customer service. 00:18:07 - Going Above and Beyond The Ritz Carlton is a prime example of a company that empowers its staff to do whatever it takes to make things right for customers, creating a sense of trust and loyalty. 00:20:36 - Anticipating Errors By understanding the busy and overwhelmed state of customers and staff, businesses can implement nudges to help prevent errors and alleviate stress. 00:23:34 - Adding Value to Processes By considering the needs and potential errors of customers and staff, businesses can enhance processes by adding helpful features, such as including batteries or recommended add-ons with products. 00:31:42 - Gmail's Nudge Feature Gmail's nudge feature helps users stay on top of their emails by putting important emails back at the top of the inbox after a few days of inactivity. This nudge includes a message in a different color text, like orange, that prompts the user to follow up on the email. 00:32:41 - Hot State and Cold State Understanding the concept of a hot state and a cold state is essential in behavioral economics. In a hot state, people are more likely to make impulsive decisions and struggle to stick to commitments they made in a cold state. Strategies like self-exclusion lists for gamblers and using Dysulfram for alcoholics can help individuals stay on track even when in a hot state. 00:34:14 - Precommitment and Save More Tomorrow Precommitment strategies, like the Save More Tomorrow program, can help individuals increase their commitment to certain behaviors. For example, asking individuals to commit a percentage of their future raises to go directly into their retirement savings has led to significant increases in contributions over time. 00:35:45 - Consistency and Staying Top of Mind Consistency is crucial in business to stay top of mind with customers. Drip campaigns and regular content updates, such as blogs, podcasts, and newsletters, help remind customers of their initial interest and keep the brand in their routine. 00:37:38 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Nudge, by Richard Thaler and Cass Sunstein Alchemy, by Rory Sutherland Sludge, by Cass Sunstein What Your Customer Wants and Can't Tell You, by Melina Palmer Friction, by Roger Dooley  Top Recommended Next Episode: Give Feedback, the “G” in NUDGES (ep 40) Already Heard That One? Try These:  What problem are you solving? (ep 215) Structuring Complex Choices, the “S” in NUDGES (ep 41) Mixed Signals with Uri Gneezy (ep 273) Humanizing Rules, with Christian Hunt (ep 311) Quit, with Annie Duke (ep 227) Friction, with Roger Dooley (ep 274) Sludge (ep 179) Precommitment (ep 120) Behavioral Economics Foundations: Habits (ep 256) The Power of Habit (ep 22) Behavioral Economics Foundations: Optimism Bias (ep 34) Behavioral Economics Foundations: Reciprocity (ep 238) Behavioral Economics Foundations: Availability (ep 310) Questions or Answers (ep 4) The Overwhelmed Brain and Its Impact on Decision Making (ep 358) Behavioral Economics Foundations: Optimism Bias (ep 34) Do Lead Magnets Work and Do You Need One? (ep 3) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter What a 5-Step Checklist from Johns Hopkins Can Teach You About Life and Business Silpat Macaron Baking Mat Be on time with the Procrastinator's Clock Clocky Save More Tomorrow™: Using Behavioral Economics to Increase Employee Saving The Ritz-Carlton Leadership Center Nudge: Improving Decisions About Health, Wealth, and Happiness Choice & Architecture The Chicago School of Professional Psychology Behavioral Economics Postgraduate Degree Programs

In this episode of The Brainy Business podcast, host Melina Palmer dives into the fascinating world of behavioral economics and its application in Peloton's marketing success. As a marketing expert, Melina understands the importance of effective messaging and branding strategies, and she shares her insights on how Peloton has leveraged behavioral economics concepts to create a strong connection with their target audience.  She explores the power of storytelling, community-building, and framing offers in a way that resonates with customers. Melina also discusses the impact of social proof, herding, and anchoring in Peloton's advertising and business strategies. If you're a marketer or business owner looking to enhance your branding and advertising strategies, this episode is a must-listen. Melina's expertise and analysis of Peloton's success will inspire you to apply behavioral economics principles in your own marketing efforts and build a loyal customer base. In this episode: Enhance your branding and advertising strategies by applying behavioral economics concepts for a Peloton-like success. Discover the importance of aligning your messaging with your target audiences for more effective advertising. Uncover the power of storytelling and community-building to create a strong brand identity and engage customers. Learn how to leverage social proof and herding to enhance motivation and engagement within your community. Understand the impact of ad controversy and mixed messaging, and how to avoid it in your own advertising campaigns. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the podcast episode and explains the purpose of the Behavioral Economics Analysis series. She emphasizes the importance of understanding how companies apply behavioral economics concepts and provides ideas for implementing them in one's own business. 00:03:49 - Background on Peloton, Melina provides an overview of Peloton, a fitness company that sells workout equipment and offers streaming classes. She shares statistics on the company's membership, workout completion, and revenue. She also mentions the controversy surrounding a Peloton holiday ad and the mixed messaging in the company's marketing. 00:07:21 - Mixed Messaging in Peloton's Marketing, Melina discusses the issue of mixed messaging in Peloton's marketing. She explains that while the company aims to be inclusive, their ads primarily target wealthy individuals. This creates a disconnect with their message of building a community accessible to everyone. She suggests that Peloton should align their marketing with their target audience more clearly. 00:09:52 - Inclusivity vs. High-Income Targeting, Melina discusses the two paths Peloton could take in their marketing strategy: inclusivity or targeting high-income individuals. She emphasizes the importance of clarity and consistency in messaging and highlights the need for proper context in ads to avoid negative interpretations. 00:11:10 - Importance of Providing Context in Ads, Melina stresses the importance of providing context in ads, especially when it comes to sensitive topics like health and fitness. Without proper context, viewers may fill in the gaps. 00:15:07 - Utilizing Stories and Community in Advertising, Peloton has a wealth of stories and people that can be used in advertising to inspire others and promote the brand. They should engage their community and ask for stories to feature. 00:17:38 - Potential Benefits of Controversial Advertising, While Peloton received backlash for their controversial ad, it brought awareness to the brand and the problem they solve. Seeing the ad everywhere can increase focus on the company and prompt people to learn more. 00:19:55 - Peloton's Pricing Strategy, Peloton offers an expensive product, but they make it easier for customers to try with a 30-day trial and financing options. The 94% stay rate at the twelve month mark shows that once people have the equipment, they are likely to continue using it. 00:21:28 - Access to Content and Reciprocity, Peloton's monthly membership fee gives access to high-quality content, creating a sense of reciprocity. They bundle offers without discounting, providing additional benefits for customers who buy the bike or treadmill. 00:26:22 - Structuring Choices for Customer Satisfaction, Peloton structures their choices by allowing users to easily search and filter for classes based on their preferences. They have ten main categories to start with and provide recommended rides based on users' preferences. 00:31:08 - Herding and Social Proof on Peloton, Peloton's use of herding and social proof enhances the community experience, with features like showing how many people have taken a class before, following other users, and rating classes. This creates a sense of community without the awkwardness. 00:32:29 - Framing and Tracking Progress, Peloton's instructors guide users on what numbers to focus on during workouts, emphasizing resistance and cadence. By framing what matters and providing robust stats, Peloton makes it easy to track progress and strive for improvement. 00:35:45 - Incorporating Social Proof, Peloton creates a sense of community by incorporating social proof, such as calling out names and profiles of people hitting milestones during live workouts. Badges, achievements, and virtual high fives further enhance the feeling of being part of a larger community. 00:40:06 - The Impact of "I See You", Peloton's instructors use the phrase "I see you" when giving shout outs, creating a personal and inclusive atmosphere. This subtle phrasing adds to the social proof and makes users feel like part of a big family. Anchoring and commitments also help form good habits and keep users motivated. 00:46:20 - Key Takeaways from Peloton's Advertising Strategy, Key takeaways from Peloton's advertising strategy include knowing your target market, using real stories from your community, and making complex offerings easy for users. Context and storytelling are important, as well as anchoring and social proof to create a sense of community and connection. 00:47:46 - Importance of User Experience and Choice Structure, The user experience is crucial, especially when it comes to structuring choices. Making it easy for users to navigate and personalize their experience is key, particularly for those trying to change habits. Defaults and remembered settings can help facilitate this process. 00:48:28 - Anchoring and Social Proof for Building a Community, Anchoring with big numbers helps show what's possible and move people beyond their initial expectations. Social proof is essential for creating a sense of community, whether it's through personalized shoutouts or highlighting the presence of a larger community. 00:49:42 - Pricing Strategies and Knowing Your Audience, Pricing doesn't always have to be about discounts. Understanding your audience's mindset and what matters to them can help in setting prices. Not every business is for every person, and it's okay if some people don't resonate with your pricing. 00:51:52 - Personalized Virtual Experiences and the Potential for Business Growth, Peloton's ability to create a personalized virtual experience highlights the potential for businesses to offer virtual services with a subscription or membership model.  00:53:24 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Good Habits, Bad Habits, by Wendy Wood Purpose, by Gina Bianchini What Your Customer Wants and Can't Tell You, by Melina Palmer Atomic Habits, by James Clear Engaged, by Amy Bucher Top Recommended Next Episode: The Science of Subscriptions and Membership Models (ep 105) Already Heard That One? Try These:  Costco: A Behavioral Economics Analysis (ep 47) Disney: A Behavioral Economics Analysis (ep 292) Starbucks: A Behavioral Economics Analysis (ep 278) Apple Card: A Behavioral Economics Analysis (ep 42) Availability Bias (ep 310) Framing (ep 296) How to Stack and Bundle Products and Services To Sell More (ep 84) How to Raise Your Prices (ep 77) Reciprocity (ep 238) Structuring Complex Choices: The “S” in NUDGES (ep 41) Herding (ep 264) Anchoring & Adjustment (ep 11) Habits (ep 256) How to Get (and Stay) Motivated (ep 67) The Network Effect (ep 262) Creating a Habit of Curiosity with Pique (ep 119) Precommitment (ep 120) Get Your DOSE Of Brain Chemicals (ep 123) Good Habits, Bad Habits with Wendy Wood (ep 127) Find Your Purpose, with Gina Bianchini (ep 263) Surprise & Delight (ep 276) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter The real lesson your credit union should learn from Peloton's ad flop (it's not what you think) The Gift That Gives Back | Peloton Bike Commercial Peloton Investor Relations Peloton's nightmare before Christmas: $1.5 billion vanished from its market value in 3 days amid holiday ad backlash

Hal Hershfield is here to discuss the concept of the future self and its impact on decision-making, featuring insights from his new book, Your Future Self. Hershfield explains that humans often prioritize their present desires over their future goals, leading to short-term thinking and procrastination.  He highlights the importance of considering future outcomes when making choices and provides strategies for aligning present actions with future desires. This episode is relevant for individuals seeking to overcome present bias and improve their decision-making skills. By understanding the principles of what Hal calls “mental time travel” and applying the techniques discussed in the episode, listeners can increase their long-term goal prioritization and make more informed choices that lead to long-term success. In this episode: Discover the intriguing concept of the future self and how it shapes our perceptions. Uncover the power of your future self for superior decision-making. Establish an emotional bond with your future self, fostering personal growth. Understand the application of mental time travel in business to strengthen your strategies.  Show Notes: 00:00:00 - Introduction, In this episode, Melina Palmer interviews Dr. Hal Hershfield, author of Your Future Self. They discuss the concept of time discounting and the ways in which our present and future selves are connected. 00:02:08 - Understanding the Self, Hal explains that the self is a bundle of associations, emotions, thoughts, and ideals that have some stability over time. He explores the idea of how we define ourselves and how our perception of our future selves affects our decision-making. 00:06:00 - Similarity with Future Self, Hal highlights the importance of feeling a sense of connection and emotional overlap with our future selves. The more we see ourselves as similar to our future selves, the more likely we are to make decisions that benefit them. 00:11:42 - The "We" Aspect, The concept of the "we" relationship, similar to how we view our relationships with others, can also apply to our relationship with our future selves. Thinking of our future self as part of our collective identity can help us make decisions that benefit both our present and future selves. 00:13:23 - Reframing Future-oriented Decisions, Hal discusses the importance of reframing future-oriented decisions to provide immediate benefits and satisfaction. By finding pleasure in doing something good for our future selves, we can increase motivation and make better long-term decisions. 00:14:44 - Making Decisions with the Future Self in Mind, Hal emphasizes the importance of considering how we will look back on our decisions instead of focusing solely on our immediate feelings. By stepping into the shoes of our future selves, we can reassess our choices and consider the value of relief in completing tasks versus the regret of procrastinating. 00:15:11 - The Hidden Zero Effect, Dr. Hershfield introduces the concept of the "hidden zero effect" in decision-making. By considering both the immediate benefits and long-term consequences of our choices, we can make more informed decisions. This approach helps us avoid neglecting the potential negative outcomes or overlooking the relief we may feel in completing tasks. 00:16:34 - Mistakes in Mental Time Travel, Hal discusses three common mistakes in mental time travel: missing your flight, poor trip planning, and packing the wrong clothes. These mistakes, which are all featured in his book, Your Future Self, highlight how we can become too focused on the present moment and fail to consider the future implications of our actions. By avoiding these mistakes, we can make better decisions for our future selves. 00:19:24 - Short-Term vs. Long-Term Focus in the Workplace, In the context of work, it is important to balance short-term and long-term focus. Hal suggests considering whether we prioritize urgent tasks over important ones and how we can shift our mindset to focus on long-term goals. This applies to both individual employees and collective organizations. 00:28:28 - Learning from Individuals, The conversation discusses the importance of learning from individuals within an organization and how their actions can be used to overcome challenges. 00:29:23 - Exciting Future Research, Dr. Hershfield shares his excitement about two areas of future research. The first is a deeper exploration of commitment devices and understanding the predictors of their adoption. The second is focusing on collective decisions, environmental decisions, and end-of-life planning, including the use of letter-writing exercises. 00:32:35 - Balancing the Present and Future, Hal discusses the concept of balancing the present and future. He shares a personal story about realizing that there will be a day when his children no longer want to spend time with him, highlighting the importance of living in the present while also considering future goals and values. 00:34:46 - Behavioral Change Intervention, Hal and his colleague are working on a project using the idea of balancing the present and future as a behavioral change intervention. They aim to apply this concept to various areas, including parent-child relationships, to help individuals make choices aligned with their long-term values. 00:38:42 - Intentional Mental Time Travel, The conversation emphasizes the importance of intentional mental time travel. Instead of reactive thinking, individuals should make deliberate choices about when to live in the moment and when to consider the impact of their actions on the future. 00:43:07 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Hal: Follow Hal on X  Follow Hal on LinkedIn Hal's website Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Your Future Self, by Hal Hershfield How To Change, by Katy Milkman Both/And Thinking, by Wendy Smith and Marianne Lewis The Power of Regret, by Dan Pink Outsmart Your Brain, by Dan Willingham Top Recommended Next Episode: Time Discounting (ep 322) Already Heard That One? Try These:  How To Change, with Katy Milkman (ep 151) Both/And Thinking with Wendy Smith (ep 261) Loss Aversion (ep 316) The Power of Regret, with Dan Pink (ep 214) The Power of Us, with Dominic Packer (ep 304) Precommitment (ep 120) How To Set and Exceed Brainy Goals (ep 70) Outsmart Your Brain, with Dan Willingham (ep 281) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Hal's faculty page at UCLA

The principle of unity, now featured as Robert Cialdini's 7th Principle of Persuasion in the New and Expanded version of Influence, is important for anyone in business to understand. Fundamentally, it is about fostering a communal sentiment between the communicator and the audience, making them feel as if they are part of the same group. This unity transcends mere similarities and taps into shared identities such as nationality, family, or political affiliation. More than being an effective tool for persuasion, creating a sense of unity also helps build stronger, more meaningful connections with others. Throughout the interview, Dr. Cialdini explains all seven principles of persuasion: reciprocity, authority, liking, consistency/commitment, social proof, scarcity, and unity. He provides thought-provoking examples and tips that anyone in business can learn from and start being more influential (and persuasive) immediately! Don't miss this one. In this episode: Uncover the basic principles of persuasion and their impressive influence on human behavior. Learn about the (now) 7 Principles of Persuasion from the godfather of influence himself. Hear some questions from listeners like you, that Melina asked Dr. Cialdini! Embrace ethical persuasion and the responsible handling of influence strategies. Discover a little about what Bob is doing now, as Melina mentions the Cialdini Institute, a new initiative that has launched since this refreshed episode originally aired. Show Notes: 00:00:00 - Introduction, The episode introduces Dr. Robert Cialdini, a renowned persuasion scientist, and discusses his iconic book "Influence" and its new and expanded version, which includes the seventh principle of persuasion, Unity. 00:03:15 - Cialdini's Background and Research, Dr. Cialdini shares his background as a persuasion scientist and his early research, which involved immersive observational studies of various professions that rely on influencing others. He emphasizes the importance of studying naturally occurring environments and the common principles of persuasion he discovered. 00:06:41 - The Original Six Principles of Persuasion, Bob presents the six original principles of persuasion: reciprocity, liking, social proof, authority, commitment and consistency, and scarcity. He explains each principle and how they influence people's decision-making processes. 00:15:55 - The Seventh Principle: Unity, Dr. Cialdini introduces the seventh principle of persuasion, Unity, which focuses on creating a sense of shared identity between the communicator and the audience. He explains how unity can break down barriers to influence and strengthen the impact of persuasive messages. 00:19:45 - The Cuban Missile Crisis and Reciprocity, The conversation begins with a discussion of the Cuban Missile Crisis and how the commonly held belief that Kennedy stood firm against Khrushchev was not entirely accurate. It was actually a reciprocal exchange of concessions, with Kennedy promising to remove U.S. missiles from Turkey in exchange for Khrushchev removing missiles from Cuba. 00:23:05 - Problem-Free vs. Problem-Freed Experience, The conversation shifts to the importance of resolving problems for customers in business. It is argued that a problem-freed experience, where a problem is resolved in favor of the customer, can lead to increased loyalty and advocacy. Customers appreciate when problems are quickly and effectively addressed. 00:29:40 - Principles of Influence in a Digital World, The conversation explores how the principles of influence adapt to a digital world, such as social media. While the platforms may change, the principles themselves remain consistent. Social proof, in particular, has gained traction with the availability of online reviews and testimonials. 00:33:53 - The Effectiveness of Persuasion Principles, Melina asks a question from a listener on whether or not the principles are less effective now that people are aware of them and the landscape is changing. Dr. Cialdini explains his thoughts on this question. 00:39:32 - Reader Letters and Social Proof, The inclusion of reader letters in the book was not initially intended as a social proof strategy, but rather as a way to engage with readers. However, the readers' reports became a popular feature, providing social proof of the principles of the book in everyday situations. 00:41:46 - Future Book Plans, Dr. Cialdini mentions his plan to write his next book as a collection of readers' reports, with his thoughts on each. This format has been well-received by readers and provides valuable insights into how the principles of persuasion work in various contexts, so he thinks it could make a good full book. 00:42:41 - The Power of Unity, Dr. Cialdini shares a personal story of how the principle of Unity helped him obtain data for a grant application from a colleague who is known to be less-than-helpful. By emphasizing their shared history and belonging to the same department, he was able to persuade his colleague to provide the necessary data. 00:45:30 - Learning More from Dr. Cialdini, To learn more from Dr. Cialdini, listeners can visit the Influence At Work website, where they can access his other books and also find information on training programs. Dr. Cialdini emphasizes the importance of ethical persuasion and offers resources to help individuals become effective and ethical persuaders. 00:45:57 - Reflecting on Influence, Melina reflects on her conversation with Dr. Cialdini and highlights the power of reciprocity, liking, and social proof and how they can all be achieved in one act – in this case, the endorsement he provided for her second book, What Your Employees Need and Can't Tell You. Melina also shares a bit of what Dr. Cialdini is up to now, including the newly launched Cialdini Institute (links below). 00:46:54 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Influence, by Robert Cialdini Presuasion, by Robert Cialdini Influence Is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Robert:  Robert Cialdini on Twitter Follow Robert Cialdini on LinkedIn Cialdini Institute Website Top Recommended Next Episode: The Unity Principle (ep 216) Already Heard That One? Try These:  Reciprocity (ep 238) Social Proof (ep 87) Influence Is Your Superpower, with Zoe Chance (ep 308) Framing (ep 296) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) Priming (ep 252) Magic Words, with Jonah Berger (ep 301) 5 Years, 299 Episodes, These Are Your Favorites (ep 299) The Power of Scarcity, with Mindy Weinstein (ep 271) Precommitment (ep 120) Scarcity (ep 270) Familiarity Bias (ep 149) Friction, with Roger Dooley (ep 274) Negative Reviews and How to Deal with Them (ep 163) Episode 76: The Brainy Benefits of Gratitude What Your Employees Need and Can't Tell You (ep 225) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Influence At Work, Cialdini's website

Most history books explain the details of events and provide well-researched context to these events. But history isn't just about what happened, it's often about why. The root of any social change is often complex, human emotions.In his new book, France before 1789, Jon Elster explores the circumstances leading up to the French Revolution and the limits of rational choice theory in explaining collective action. In this episode of unSILOed, Greg and Jon talk about how human emotions like fear, anger, jealousy, and hope can motivate entire populations of people to change history.Jon Elster is a professor at Columbia University and the author of a wide range of books exploring Marxism, Social Science, Choice Theory, Constitutions, and Addiction.Episode Quotes:What can we still learn about Aristotle about emotions?35:04: Many social scientists, even today, talk about emotions as if it were one great category, but emotions do their work by virtue of their specificity, that is, by their cognitive antecedents and action tendencies that are also very specific or different from the different emotions. So if you are angry, you want to make the other person suffer. If you hate, then you want other person to disappear from the face of the earth.11:43: Emotions have a short half-life and various other features that don't actually form a formal model but form a complex of features that we can find in many situations where emotions are at work.Self-interest and rationality are not the same thing10:04: Self-interest and rationality are not the same thing, but people act against their rational self-interest under the influence of emotions with respect to vengeance, revenge is often a pointless, sterile act, but it's undertaken under the impulse of very strong emotions.What's the problem with studying leadership?13:55: The problem about studying leadership is that you can identify good leaders only by their results. There's no way of identifying good leaders ex ante to pick them. That would be good. Of course, if we could, but we can't.Show Links:Recommended Resources:Rebellion FrancaiseGuest Profile:Faculty Profile at Columbia UniversityHis Work:Jon Elster on Google ScholarAmerica Before 1787: The Unraveling of a Colonial RegimeFrance before 1789: The Unraveling of an Absolutist RegimeSour Grapes: Studies in the Subversion of Rationality (Cambridge Philosophy Classics) Reissue EditionSecurities Against Misrule: Juries, Assemblies, ElectionsReason and RationalityUlysses Unbound: Studies in Rationality, Precommitment, and ConstraintsStrong Feelings: Emotion, Addiction, and Human Behavior (Jean Nicod Lectures)Alchemies of the Mind: Rationality and the EmotionsNuts and Bolts for the Social SciencesExplaining Social Behavior: More Nuts and Bolts for the Social Sciences

Forcing Function Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Forcing function is an activity or event that forces one to take action and produce a result. Forcing function is a mental model for how to set up a startup so it produces a result.  Here are some examples: Precommitment -- in selling your product use monthly or annual contracts that prescribe follow-on payments. Stages and checkpoints -- in managing employees set up levels and stages that employees work through and use checkpoints to graduate employees to higher salaries. Constraints -- limit the resources the team has to work with to force cost-cutting and encourage creative problem-solving approaches. Meetings -- only call meetings when you have a decision to make or a deliverable to complete. This reduces unnecessary meetings and forces the team to be more productive. Online calls -- schedule calls with prospects to be only 15 minutes long. This forces the prospect and the salesperson to make the most of their time.  Forcing functions can be applied throughout the startup organization. By applying artificial constraints one can generate greater productivity and reduce unnecessary costs.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

In today's conversation, I am joined by Dr. Dilip Soman, coauthor of Behavioral Science in the Wild. Dilip is a Canada Research Chair in Behavioural Science and Economics and serves as a Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR]. His research is in the area of behavioral science and its applications to consumer well-being, marketing, and policy. He has written multiple books including The Last Mile, The Behaviorally Informed Organization, and Behavioral Science in the Wild (all of which we will discuss a bit today) and he also teaches a massive open online course called "BE101X: Behavioural Economics in Action" on EdX. That is actually how he and I first got introduced years ago when someone who was taking BE101X tagged us both on Twitter suggesting my podcast as a resource for students taking his class. We had connected a bit then but didn't end up making it the "last mile" to getting a meeting in the books (see what I did there?). So when this new book, Behavioral Science in the Wild came out, I knew it was the perfect time for us to have this first chat and it was so much fun! Listen in to hear about the pain of paying (and some interesting thoughts and research about dental work), the duration heuristic, the importance of virtual progress and supposedly irrelevant factors (SIFs) and so much more! Show Notes: [00:43] In today's conversation, I am joined by Dr. Dilip Soman, coauthor of Behavioral Science in the Wild. [03:31] Much of his early research was about how memory from pain depreciates. [05:01] Memories of factual things remain. Memories of experiences tend to depreciate.  [06:30] Melina shares a recent experience at the dentist where her hygienist said that 40% of people don't want novocaine because they don't like feeling numb after the appointment.  [07:40] Dilip shares a story about his neighbor getting a snow blower.  [09:35] Often people don't want to pay more to get something done sooner. People learn in some domains that the longer the service the better. [12:10] You would think that your overall evaluation of an experience depends on the sum of all of your experiences. Sometimes experiences feel better if you feel like you are making progress as opposed to actual progress. [13:49] We are actually happier when we are driving than sitting in traffic (even if the trip takes longer).  [16:25] Waiting time is an opportunity. It is an opportunity to educate, amuse, and engage people.   [18:09] Dilip shares his background and the work that he does. He is a mechanical engineer by training. [20:10] His entire motivation for coming to academia was to understand why people think and how we can help people lead happier lives. He has tried many ways to take science to the field.  [23:06] Medical sciences actually have a science for how to implement stuff called implementation science – behavioral science should have this too.  [23:41] The first book in his series, The Behaviorally Informed Organization talks about what an organization should do to embed behavioral science.  [25:15] Behavioral Science in the Wild was written to tackle the challenge that the results are not as formidable as we would like them to be.  [26:58] SIFs are supposedly irrelevant factors, things that we think should not influence decisions but do.  [29:04] Every intervention could have multiple interpretations and pathways.  [31:11] Successfully scaling an intervention doesn't mean that intervention has to be homogenous. You don't have to do the same thing for everyone. Often you actually need to customize it.  [32:23] There are two sources of differences in situations that might cause the effect of our interventions to change.  [34:47] Oftentimes we explain failures by just saying it is a different context (don't let this be your excuse and stop there).  [37:34] The moment you change the lens to try and understand the friction, you start seeing things.   [37:44] Think small. The success of big ideas gets tripped up by small things. [39:22] Sometimes it is the little stuff that trips people up.  [41:02] Sometimes the simplest solutions are the best ones.  [43:16] Melina shares her closing thoughts.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Behavioral Science in the Wild, by Dilip Soman & Nina Mazar The Behaviorally Informed Organization, by Dilip Soman Nudge, by Richard Thaler & Cass Sunstein The Last Mile, by Dilip Soman Misbehaving, by Richard Thaler Connect with Dilip:  Behavioural Economics in Action at Rotman (BEAR) Dilip on LinkedIn Dilip on Twitter Top Recommended Next Episode: Do Nudges Work? with Michael Hallsworth (episode 218) Already Heard That One? Try These:  Pain of Paying (episode 240) Confirmation Bias (episode 102) Peak-End Rule (episode 97) IKEA Effect (episode 112) Surprise and Delight (episode 60) Framing (episode 16) Defaults: The "D" in NUDGES (episode 38) How To Change, an interview Dr. Katy Milkman (episode 51) Hawthorne Effect (episode 117) How to Finally Change Your Behavior (So it Sticks) (episode 81) How To Set Up Your Own Experiments (episode 63) Friction - What It Is And How To Reduce It, with Roger Dooley (episode 72) Precommitment (episode 120) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Duration Heuristic Virtual Progress A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment Behaviourally Informed Organizations

In today's conversation, I am joined by Luke Freeman, who is the executive director of Giving What We Can, an organization dedicated to creating a culture where people are inspired to give to the world's most effective charities. Giving What We Can was one of the first organizations in the world focused on effective altruism: the project of using evidence and reason to figure out how to best help others, and taking action on that basis. I specifically asked Luke to be on the show today to discuss behavioral science concepts and how they line up with nonprofits. Sometimes, concepts perform exactly as they would in a traditional customer/company relationship when there is money being exchanged…but in other cases, research has found this isn't the case. When people are volunteering or donating some tactics that would show you are grateful or appreciative of a customer (like giving a gift) may backfire and feel…off. Knowing this is a time of year when people who work in nonprofits or volunteer on boards are gearing up for year-end asks or doing strategic planning for next year and people may be thinking of their annual donations, it seemed like the perfect time for this episode to help everyone be more effective with their support of others now and into the future. Show Notes: [00:45] In today's conversation, I am joined by Luke Freeman, who is the executive director of Giving What We Can. [03:08] Luke shares his background and the work that he does. His background is in marketing and he has recently moved to the nonprofit sector. [05:14] When Giving What We Can was looking for an executive director, it was a perfect opportunity to do work that was really important to him.  [06:18] Typically, when people are giving to charity they are giving to something right in front of them or things that they have had some experience with.  [07:39] When people think about charity effectiveness generally the two things that they think of are overheads or administrative costs and impact.  [09:48] The first bar is trying to get people to look outside of themselves and try to improve the lives of others. Once you are there then you narrow in on where you can make the most impact.  [12:27] We can take time to think about what we care about, whose life/lives we are looking to impact, and what is going to be the best use of money to help.   [13:16] We often look at neglectivness because popular problems are often getting a lot of resources already. A lot of stuff is neglected because it fits in the prevention space. [14:44] People are often willing to give right away out of pity or guilt, but that isn't sustainable giving.   [16:32] Sometimes behavioral science concepts that work in traditional buying relationships don't necessarily go the same way when looking at nonprofits and charities.  [18:45] Donors want to feel confident in their donations. Showing other humans giving and why they give is also quite motivating.  [22:29] If your company gets the right story it can really work for the company in terms of their own sales as well. People prefer that there be a logical story that is told of why that charity makes sense for the company they are partnering with.  [24:55] With any brand messaging when you can be specific and narrow the story down or follow the story of someone it has a bigger impact. [27:33] Donation matching is also popular but there isn't a lot of strong evidence of its effect.   [28:52] Recurring donations make more sense for many donors and are much more sustainable.   [30:30] The door in the face technique and artificial surveillance cues don't tend to be as effective with donations. Explanation about context from Melina and why this might be happening – don't generalize results!  [33:25] Recognizing volunteer contributions and having a more human connection can be very helpful for keeping and increasing volunteers. Volunteering strategies are going to be very specific to the organization's context.  [35:00] Some volunteer opportunities are also donor nurturing programs in disguise (in a good way). It showcases the work that the charity does and even if they cost more to run, they are worth it because they create new donors.  [37:51] Don't give people reasons not to do the thing you want them to do. Also, after the fact appreciate it.   [39:10] If you do nothing else this month, what does Luke recommend? You really need to get in the head of your user and in this case that is a donor. Your existing donor base is the biggest asset you have.  [40:15] People really care that they are able to help others and they want their money to go as far as possible. A game of “hot or not” with Luke's rapid-fire tips. [43:41] Melina shares her closing thoughts.  [43:51] I love the idea of being more thoughtful before supporting the most popular organization you might see or hear about the most. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Speed of Trust, by Stephen M.R. Covey Influence, by Robert Cialdini Predictably Irrational, by Dan Ariely You Have More Influence Than You Think, by Vanessa Bohns How Minds Change, by David McRaney Connect with Luke:  Giving What We Can Website Luke on LinkedIn Luke on Twitter Giving What We Can on Twitter Top Recommended Next Episode: Reciprocity: The Amazing Power of Giving (episode 238) Already Heard That One? Try These:  What is Value? (episode 234) Precommitment (episode 120) Availability Bias (episode 15) Framing (episode 16) Time Discounting (episode 51) Biases Toward Novelty and Stories (episode 54) Reciprocity (episode 23) Loss Aversion (episode 9) Social Proof (episode 87) The Speed and Economics of Trust, an Interview with Stephen M.R. Covey (episode 148) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Member Motivations: Why people pledged to give 10% of their income to effective charities Marketing Messages Trial for GWWC Giving Guide Campaign Can money buy happiness? A review of new data What Works to Increase Charitable Donations? A Meta-Review with Meta-Meta-Analysis

In today's conversation, I am joined by Dr. Douglas Kenrick and David Lundberg-Kenrick to talk about their new book, Solving Modern Problems with a Stone-Age Brain. As you will hear about in the episode, they are a father and son team with very different backgrounds, so it is incredibly interesting to see how they came together to write this really incredibly interesting book. I became acquainted with Doug and Dave through Bob Cialdini, who emailed me saying that this team from ASU had a new book out that he found to be fascinating and thought I would too. That was, of course, enough endorsement for me, and after some due diligence, I quickly confirmed that this was a book that was a great fit for the podcast. Doug and Dave have stories of a young Bob Cialdini as well as "Danny Kahneman" in their book as they share examples of how our brains have adapted (or not) while the world around us has changed dramatically and how that matters to all of us in life, and of course in business. You don't want to miss this!  Show Notes: [00:46] In today's conversation, I am joined by Dr. Douglas Kenrick and David Lundberg-Kenrick to talk about their new book, Solving Modern Problems with a Stone-Age Brain.  [03:06] Dave and Doug share their backgrounds and how they found themselves writing a book together. Dave's background is in film production. [04:20] Doug is a social psychologist.  [05:59] Social motives are actually primary. We have basic needs like hunger and thirst and as we get a little older we start to become concerned with protecting ourselves.  [07:58] Organisms are designed to reproduce. So human beings go through the same basic phases as other animals. You develop your body, develop your social relationships, and then you find mates.  [10:25] The seven motives are basic resources (food and shelter), self-protection, affiliations or friendship, gaining status, finding and choosing a mate, maintaining romantic relationships, and kin care.  [12:04] There are some places in which our ancestral motives serve us well and there are others in which they serve us really badly.  [14:20] Melina recommends Guns, Germs and Steel by Jared Diamond and  Evolutionary Ideas by Sam Tatam (previous guest on The Brainy Business).  [16:06] Stimulus control is incredibly important and you can control your environment to support what you want to do.  [18:00] You should never strive for perfection because you are always going to feel disappointed. It is really hard for us to balance all seven motives.  [21:11] We can only prioritize 1-2 of the motives at any given time.  [23:34] We can take small steps and do a little in each of these categories and when we do them they tend to make us feel healthier.  [25:25] Their book-writing process was to go for a walk in the morning and talk about the ideas they were going to write that day. After working and writing alone during the day when they took an evening walk they almost always came up with solutions to the problems they had found in the morning.  [28:05] They really enjoyed the process and learned a lot.  [29:58] Figuring out ways to present things in a way that is ethical is really important too.  [32:22] There is something really interesting about ideas that come from dialogue.  [33:11] What about applying this in business? Start by asking how your business can fill the seven fundamental motives for your customers and employees. [35:07] The thing you might think your brand is about might not actually be the only way to convey your message. Think about what your brand conveys and what you really want it to convey.  [37:48] You can ask yourself, “How can this job satisfy my motives?” You will do better on the job if you walk in and regularly consider, “How can I satisfy the motives of my co-workers and bosses?”  [39:38] Public compliments are one of the best things leaders and coworkers can do and it is a really effective thing.  [40:59] Learning people's names is one of the classic ways to give a little bit of affiliation and status.  [43:45] Work-life balance is a big thing for both finding, keeping a mate, and parenting.  [45:04] Stick to lifting people up and always giving them more status. Give them more autonomy and time also.  [48:40] Human beings are designed to not be selfish, but to help other people. The best thing you can do for yourself is to help others.  [50:49] Melina shares her closing thoughts.  [51:24] Often, a simple reframing of your message can make all the difference in the world, and understanding the things that will motivate our stone-age minds to act -- even in this modern world -- is so, so useful in finding messaging that sticks. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Solving Modern Problems With a Stone-Age Brain, by David Lundberg-Kenrick and Douglas Kenrick Influence, by Robert Cialdini Guns, Germs, and Steel, by Jared Diamond Evolutionary Ideas, by Sam Tatam What Your Customer Wants and Can't Tell You, by Melina Palmer Connect with Tessa:  Dave on LinkedIn Doug on LinkedIn Dave on Twitter Doug on Twitter Top Recommended Next Episode: Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157) Already Heard That One? Try These:  Anchoring & Adjustment (episode 11) Evolutionary Ideas with Sam Tatam, Ogilvy's Global Head of Behavioural Science (episode 204) Precommitment (episode 120) The Overwhelmed Brain & Its Impact on Decision Making (episode 32) Time Discounting (episode 51) Framing (episode 16) Priming (episode 18) Peloton: A Behavioral Economics Analysis (episode 86) Herding (episode 19) Unity (episode 216) Social Proof (episode 87) Apple Card: A Behavioral Economics Analysis (episode 42) Do Lead Magnets Work and Do You Need One? (episode 3) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Solving Modern Problems Website Maslow's Hierarchy of Needs Pick Three Zombified Podcast

Miras a tu lista de tareas y al instante lo sabes: ¡No hay manera de terminar todo eso a tiempo! Pero claro, has prometido terminar la propuesta a largo de esta semana y esto otro proyecto hay que terminar sí o sí antes del lunes.Y a los niños les dijiste que les ibas a llevar de excursión. ¡No vas a poder mantener todos los platos en el aire!Ese es el tema principal del programa de esta semana, donde aprenderás cómo solucionar el sobre-compromiso… renegociando tus compromisos.Notas de programa(Las notas del programa están disponibles en https://kenso.es/episodio/226-renegociar-compromiso)Índice del programa(01:10) Mantiene tus compromisos(04:31) Somos optimistas(11:56) Tres opciones para tratar el sobre-compromiso(17:20) Recomendación: libro(18:45) Cómo renegociar tus compromisos(24:10) Recomendación: herramienta(25:25) Explorar las consecuencias(32:42) Resumen del episodio(35:19) Tu plan de acción(36:00) ¡Nos escuchamos muy pronto!Recursos mencionadosEpisodio 223: ¿A qué te comprometes?Libro: Stumbling on happiness de Dan GilbertArtículo: Procrastination, Deadlines, and Performance: Self-Control by Precommitment de Dan Ariely y Klaus WertenbrochLibro: On Repentance And Repair: Making Amends in an Unapologetic World de Danya RuttenbergEpisodio 98: La comunicación no violenta con Pilar de la TorreVídeo: Gestos para pedir perdón. Pedir disculpas. Saber perdonar. Aceptar disculpas y asumir erroresEpisodio 63: Aprende a decir «No» sin sentirte culpableLa página web de KENSOEl canal de Telegram: Efectividad KENSONuestros cursos onlineSuscríbete al boletín electrónico de KENSOÚnete a KENSO CírculoKENSO Círculo es el club para personas centradas en mejorar su efectividad y vivir más felices.Un club a tu alcance porque a partir de 1€ al mes tendrás acceso prioritario a los episodios del podcast, podrás descargar un plan de acción para cada episodio, recibirás cada mes un episodio especial donde haremos una reseña sobre un libro de efectividad, disfrutarás de descuentos en los servicios de KENSO y de nuestra eterna gratitud por ayudarnos a mejorar.Esta semana queremos dar las gracias a Belén por su apoyo a nuestro proyecto.Más información & InscripciónComparte tus sugerencias¿Qué te gustaría escuchar en futuros episodios del podcast? Déjanos tus sugerencias de personas a entrevistar o temas a tratar en los comentarios de las notas del progra Hosted on Acast. See acast.com/privacy for more information.

In today's conversation, I am joined by Annie Duke, a former professional poker player (widely known as one of the best female players in the world) who also has an impressive and fascinating background in psychology, which she will talk about on the show today. I've been wanting to have Annie on for ages, she has two other fantastic books called Thinking in Bets and How to Decide, and I am so delighted that she wrote this additional book, Quit, which we are talking about today (and really, she talks about all three books in our conversation). I am so honored and delighted that Annie took the time to chat with me for this interview. We had a great conversation and ended up chatting for over 90 minutes (with about 80 of those recorded). Here on the show today, we are cutting that conversation down to fit in under an hour but if you want to hear the full conversation in detail, come on over to the BE Thoughtful Revolution membership group -- it's our free community of behavioral economics enthusiasts from around the world, and you can check out the full video interview and conversation. Annie is a wealth of knowledge and insights, so you will want to glean every extra moment just like I did, I'm sure – be sure to stick around for monkeys and pedestals! Show Notes: [00:40] In today's conversation, I am joined by Annie Duke, a former professional poker player who also has an impressive and fascinating background in psychology. [03:07] Annie shares her background and how she found herself in the world of behavioral science.  [04:41] Her brother was the one who suggested she play poker and she ended up playing poker for 18 years as her profession.  [06:05] After eight years as a poker player she started getting asked to give talks. The first talk she gave was to a group of options traders and she talked about how poker might inform your thinking about cognitive bias. From there she started getting referrals and spending more time speaking than playing poker.  [07:11] In 2012, she retired from poker to spend more time on the business side of things and started consulting and speaking full-time.  [09:13] If you look at anything on Annie's journey from the time she entered graduate school, it is all decision-making under uncertainty.    [11:09] The more ways that you are thinking about problems and the different frames that you have to ponder these issues you end up bringing something different to the table.  [12:54] Premortems can be very effective if you combine them with other good decision-making tools.  [15:14] If you use prospective hindsight instead of just forward planning, research shows you will generate 30% more reasons for failure or success if you didn't do prospective hindsight.  [17:14] Self-serving bias is that when bad things happen to us as individuals we tend to blame them on things that are outside of our control.   [19:49] Other researchers suggest that premortems need to be done in groups to be successful.  [22:42] Thinking in Bets was a book that she had really wanted to write for many years, which is about making decisions under uncertainty.  [25:27] One of the things she really talks about in Thinking in Bets is resulting. Resulting is when we look at other people and assume if they have a bad outcome then they made a bad decision and a good outcome is from luck (whereas when we have a bad outcome it is luck and a good outcome is from our good decision making – this is very similar to fundamental attribution error).   [26:55] She wrote How to Decide as a companion, which had more practical tools for making decisions.  [28:23] Annie shares about writing her new book Quit.   [30:44] Most of the decisions you make you can actually probably make faster. The way to decide if you can go faster is by looking at the consequences of getting the decision wrong.  [33:01] We are really bad at exercising the option to quit when the time comes. The option to quit is very valuable.  [35:02] She shares the many Zoom conversations with influential behavioral scientists she had prior to writing her new book about quitting.   [36:36] Science shows that when we quit, we are usually doing it too late.  [38:45] One of the problems we have is that once we set a goal we are immediately in the losses.  [39:20] Annie shares about the California Bullet Train.  [41:51] After getting the project approved once starting the project they realize they have two big problems… (Why didn't they “see” them before?)  [44:22] Instead of stopping the project, they approved two pieces of track that don't address the gigantic engineering problems. [46:13] Monkeys and pedestals is an incredibly helpful framework for trying to figure out how you approach projects to find out the information you need to find out the fastest so you can figure out if it is something you want to stick to.  [47:26] She shares the monkeys and pedestal's story. You have to start with the monkey (the hard part) of the problem first.  [49:11] When you do but up against hard things you tend to turn to pedestal building rather than to quit (similar to bikeshedding).   [50:28] You should definitely tackle the monkeys first. [51:51] You follow the premortem by looking at the monkeys and pedestals. You figure out what the monkeys are and then you change your plans according to that.  [53:20] Kill criteria are what you could see or find out in the future that would tell you that you ought to quit.  [55:01] There is no point in tackling any low-hanging fruit if you can't train the monkey. Figure out the hard problem first.  [57:34] Winners quit a lot. That is how they win. Winners sample a lot of stuff, settle on a course of action, tackle the monkeys first, and if the world gives them another signal they switch. [58:41] Winners pick the right things to stick to and they abandon everything else.  [60:52] Melina shares her closing thoughts.  [61:08] Thoughtful quitting, stopping doing things that aren't serving you anymore isn't a failure -- that is a win. That is a sign of doing great big amazing things! If you never quit, you can never win because you will be spread too thin. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Thinking in Bets, by Annie Duke How to Decide, by Annie Duke Quit, by Annie Duke Superforecasting, by Dan Gardner and Philip E. Tetlock How to Change, by Katy Milkman Power of Regret, by Daniel Pink Connect with Annie:  Annie's Website Annie on Twitter Annie on LinkedIn Top Recommended Next Episode: Game Theory (episode 62) Already Heard That One? Try These:  Loss Aversion (episode 9) Framing (episode 16) The Most Important Step in Applying Behavioral Economics: Understanding the Problem (episode 126) 3 Steps to Better Decision Making, An Interview with Matthew Confer (episode 158) Counterfactual Thinking  (episode 68) How To Change, an interview Dr. Katy Milkman (episode 51) Fundamental Attribution Error (episode 92) Planning Fallacy (episode 114) Precommitment (episode 120) Hindsight Bias (episode 167) Bikeshedding (episode 99) Status Quo Bias (episode 142) Endowment Effect (episode 139) Survivorship Bias (episode 110) Mental Accounting (episode 56) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  A Slight Change of Plans Podcast with Maya Shankar Annie's Newsletter

In today's conversation, I am joined by Phill Agnew, host of the Nudge podcast. Phill and I have gotten to be friends over the last couple of years and I've been honored to have been a guest on his podcast before, but this is the first time he is joining me here on The Brainy Business. So, you may be wondering…why now? As you'll hear me share in our conversation, one main reason is that Phill has been EVERYWHERE on my social media recently. He is doing some amazing, relatable, applicable work. I love how he is showcasing the simple tests he is conducting to really practice what he preaches in the incorporation of behavioral economics into a business application. In today's episode, he explains some of his top tips and insights – in a way you can absolutely go through and try yourself. Listen in and then get out there and create your own test to get started! (And share it with us using the social links below.) Small changes can make a big impact.  Show Notes: [00:40] In today's conversation, I am joined by Phill Agnew, host of the Nudge podcast.  [01:15] Phill is doing some amazing work. I love how he is showcasing the simple tests he is doing and really practicing what he preaches in incorporating behavioral economics into business applications.  [03:23] Phill shares about himself, his background, and what he does in the world of behavioral science.  [04:34] In 2019 he launched the Nudge podcast. He launched the podcast to learn more, interview experts, and pick their brains to learn even more. He has been growing the show for the last three years. It is really important to him that everything on the show is applicable.  [06:15] Small changes can make a big difference.  [07:27] Phil shares about his tests on TikTok using the curiosity gap.  [09:25] He found that his curiosity gap-inspired videos made people far more likely to watch the full video and become a follower of his channel.  [11:38] Before launching The Brainy Business podcast Melina went live on Facebook for 30 days to increase excitement.  [13:34] VIDEO TIP: Pack in as much curiosity as you can in the first 10 seconds.  [14:49] He spends a lot of time advertising and testing things out on Reddit.  [16:27] Phill shares about testing social proof. Social proof is the idea that we follow the actions of others.  [17:32] 75% of the time people will give the answer they know is wrong to go with the group. Showcasing an action that other people are doing can be really smart.  [19:08] Applying these small nudges to the way you communicate can make your communications more effective.  [20:14] When testing, your variant and control should be very similar. The only thing that is different is the thing you are trying to test. He uses Google surveys a lot.  [21:17] Fresh start effects can be really powerful. Phill shares about his tests using the fresh start effect.  [23:56] Classic commitment devices can definitely have an effect as well.  [25:38] Phill shares another Google survey he did about podcast cover art and what he learned from the test.  [28:01] Check out Phill's podcast Nudge. [28:41] Melina shares her closing thoughts.  [31:32] As you move forward with the insights from the episode, it is time to overcome your own time discount tendencies and optimism bias. Take a moment now to do something to start applying what you learned in the show today. Now is the time to do one thing. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Choice Factory, by Richard Shotton How to Change, by Katy Milkman When, by Dan Pink Power of Regret, by Dan Pink Sludge, by Cass Sunstein Connect with Phill:  Nudge Podcast Phill on Twitter Phill on LinkedIn Top Recommended Next Episode: How To Set Up Your Own Experiments (episode 63) Already Heard That One? Try These:  NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts (episode 35) Creating Content People Can't Help But Engage With featuring Katelyn Bourgoin (episode 201) Do Nudges Work? with Michael Hallsworth (episode 218) Reciprocity (episode 23) Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You're Invited (episode 150) IKEA (episode 112) Social Proof (episode 87) How to Finally Change Your Behavior (So it Sticks) (episode 81) How To Change, an interview Dr. Katy Milkman (episode 51) The Power of Regret with Daniel Pink (episode 214) Precommitment (episode 120) Sludge (episode 179) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Coca-Cola Experiment Only 2% of People Will Return A Christmas Card From A Stranger Solomon Asch - Conformity Experiment

In this episode of the [i3] Podcast, we speak with Simon Russell, Founder and Director of Behavioural Finance Australia, about his new book: ‘Behavioural Finance: A Guide for Listed Equities Teams'. We talk about how institutional investors are not immune to biases, even if they are aware of them. The application of behavioural finance to selling discipline and the relationship between intelligence and these biases. Enjoy the Show! Overview of Podcast with Simon Russell: 01:00 How this the new book come about? 04:00 Biases are not just the domain of retail investors 04:50 Regression to the mean 07:00 Retail investors usually don't have their own earnings forecast models and so are not susceptible to biases around regression to the mean in that context 08:00 Awareness of biases is rarely sufficient, but it is a good starting point 11:30 Issues around selling decisions 13:00 There is a bias towards seeing sell decisions as the result of an investment mistake 15:00 On overconfidence and uncertainty; we actually know much less than we think we do 19:00 Biases are not always the main culprit of poor decisions. Often it is just about noise. 20:00 Precommitment strategies in case of losses 25:00 Confirmation biases; they are hard to deal with because they are subconscious. 31:00 Often we are told to take the emotion out of investment decisions, but Antonio Damasio shows in his book ‘Descartes' Error' that without emotions people are completely indecisive 32:00 Can we ever rely on gut instinct? 35:00 Can fostering a certain corporate culture mitigate the worst effects of behavioural biases, for example Ray Dalio and his philosophy of radical transparency? Yes, culture is important. 40:00 IQ and behavioural biases: can we outsmart them? 42:00 Cognitive reflective test 44:00 Checklists can come in handy. They are not there to teach you how to do things, but to remind you of things you might forget. 45:00 Next book might be on unlisted asset investors Check out Simon Russell's new book, ‘Behavioural Finance: A Guide for Listed Equities Teams, here: https://www.amazon.com.au/Behavioural-Finance-guide-listed-equities/dp/0994610254/

A little over a year ago, in episode 157 of The Brainy Business, I was honored to have Dr. Robert Cialdini join me on the show to talk about the new and expanded version of his book Influence, which has sold many, many millions of copies around the world, and it is so impactful even nearly 40 years after its original publishing date. The new version added 220 (pure gold!) pages and a whole new seventh principle of persuasion – unity – which is of course the focus of today's episode.  The six original principles of persuasion include reciprocity, liking, authority, scarcity, social proof, and commitment/consistency. Most of those already have their own episodes of the podcast, which are linked for you in the show notes along with my interview with Bob when he was on the show. So, why unity? As I said, while I've dedicated episodes to several of the initial six principles, including scarcity, social proof, reciprocity, and precommitment…I haven't done them all yet…so why jump to the end with Unity before “completing the set” so to speak? Listen in to find out why and learn more about the amazing principle of unity.  Show Notes: [00:07] Today's behavioral economics foundations episode is all about Cialdini's new 7th principle of persuasion: unity. [00:48] In episode 157 of The Brainy Business, I was honored to have Dr. Robert Cialdini join me on the show to talk about the new and expanded version of his book Influence, which has sold multi multi multi million copies and it is so impactful even nearly 40 years after its original publishing date. [03:36] Unity is an underlying principle that runs through all the others. If you have unity, everything else can come easier, so understanding this technique can be impactful in most any approach. (A great reason to jump here first! It also has less info on it when you search since it is new, so I wanted to contribute there, and it has a big feature in my new book, What Your Employees Need and Can't Tell You).  [04:54] Melina shares an overview of the first six principles. Reciprocity: when given a gift, even something incredibly small, people feel compelled to give back to the gifter. [05:51] People are more likely to do business with people they like. We are also influenced by people in authority even when they don't have any expertise in the area we may be asking about. [06:28] Because we are a herding species, we are very influenced by social proof. We also are very influenced by items that are scarce. We find them more valuable, our FOMO and loss aversion are triggered.  [07:04] People like to be consistent and do what they have said they will do.  They also like to do business with people who do what they say they will do. Showing that you have done this is powerful. [08:02] If people aren't buying what you have to sell, whether it is an idea or a physical product or service or anything else, it doesn't necessarily mean the idea is wrong or bad. You can often change the way you are presenting the information and enjoy a different result. [08:35] Unity goes beyond liking or social proof and is in the space of how we are the same. It's not just that I like you, but we are (as they say) cut from the same cloth. When you are part of my tribe, when we are a WE, I become more compelled toward whatever it is you are asking for or offering up. [09:36] We all have a lot of identities that we flow between throughout the day; they don't have to be weighty to create that connection.  [10:54] It is pretty easy for people to come up with 20 self-defining things pretty quickly off the top of their head.  [12:32] The way we identify with a group can shape the way we see the world around us and the decisions we make. [14:31] A key to unity is finding what is central, core, or defining to both people. [16:25] When you find something that you like about someone else, it creates a connection that makes them, in turn, like you more. [18:03] Ask good questions and know there will be some commonality that will help you to find them more interesting and engaging, and give you something to talk about, and that it is possible they will think of you more fondly as well. [18:22] Know that when you need to ask people for things, your own affinity groups or people who you would say are part of your “I am” group are a great place to start because they are the most likely to say yes to you. [21:11] Bringing one particular aspect of your shared identity to the front of their mind at the right time – making that particular identity you share salient at the right moment – is key for using unity in your life and work communication. [22:17] People are busy and their brains are even busier. Reminding someone of that important detail at the right moment can have a massive impact. [23:32] We form an idea of who we are, what we are about, and the brain is really good at explaining why every action supports the way we see ourselves. [26:30] The main point I want to make is that our busy brains have a lot going on and when you are asking or offering something to someone, the way you present that information matters because the brain will assume that whatever you bring up is being brought up for some reason and it has a lot of weight on the decision the person makes in that moment. [28:46] Unity is an amazing concept that can help you relate better to those around you and have a higher likelihood that things will just flow better and be easier for you. [29:05] Take Melina's Unity Challenge. Do the 20 statement challenge Dominic talked about in the snip from his episode on The Power of Us. Next, pick three people whom you can practice on finding a new opportunity for unity with. Use your freebie worksheet in these notes to help! [31:23] The second challenge you could take on would be to look at the short term, and if there is someone you need to ask for a favor from or to pitch something to. [32:31] Try out one or both of these challenges and share it with Melina on social media. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Before I introduce you to this week's guest, I want to take a moment to celebrate a very special anniversary...two days before this episode airs, on July 6, 2022, we celebrated the four-year anniversary of The Brainy Business Podcast! Four years, 212 episodes (including this one, of course) and we are also dangerously close to 600,000 downloads of the podcast from over 170 countries, which is so awesome! (Pretty confident this episode will push us over that threshold…) I am so excited to introduce you to Dr. Daniel Crosby. In this episode, we talk a little about his books and the work he does in behavioral science around investing, which is very cool and so relevant. Investing is a time when we tend to throw logic out the window and the subconscious runs a bit rampant. But the main reason he is here today is that he recently had a tweet go viral. It had nothing to do with his work, and seemed like a fascinating opportunity to hear what it was like to create a tweet like that and live in the space of something everyone says they want -- to go viral -- and see what it has done for him personally, for his business, outlook...and any insights on what this says about human behavior that we can keep in mind for all the application in business. As I'm sure you can appreciate, this is so relevant to his work in investing and how people will randomly jump on one bandwagon over another and invest because the herd is doing so even when they haven't done their own research. Check out the episode to hear him tell you all about his viral tweet! Show Notes: [00:48] Two days before this episode airs, on July 6, 2022, we celebrated the four-year anniversary of The Brainy Business Podcast! [02:35] In the episode today, we talk a little about Daniel's books and the work he does in behavioral science around investing, which is very cool and so relevant. [05:40] Daniel shares about himself, his background, and the work he does. [07:31] He loves studying human behavior and thinking deeply about why people do the things that they do but he didn't want to do it in a clinical context.  [08:57] He has two popular books: The Behavioral Investor and the Laws of Wealth.  [11:03] The Laws of Wealth is his “ten commandments of investor behavior” and it talks about the power of behavioral principles.  [12:50] The Behavioral Investor is a deeper dive into externalities that are incredibly important but often overlooked.  [14:40] Dr. Crosby's top investment tips: automate, have a financial process, and get a third-party opinion on decisions.  [16:02] One of the reasons folks have such a hard time investing is because it is so counterintuitive.  [17:40] Our herding instinct does not serve us well in investing.  [20:38] Daniel's went viral with a tweet.  [22:17] When he figured out what was causing his tooth pain he decided he needed to make better health decisions and gave up Diet Coke.  [23:44] He snarkily tweeted that he had given up Diet Coke over a month ago and he didn't have any of the joys people told him he would receive.  [24:39] Elon Musk responded to his tweet and it went crazy with over 32 million views and over half a million likes and retweets.  [26:34] Part of what made his tweet go so viral was that there were at least two camps chiming in the comments, especially Diet Coke addicts. It also went viral on TikTok and Instagram.  [28:12] It struck something powerful in two very different groups of people.  [28:39] The most fascinating piece to him was follower count because he initially lost thousands of followers and then he ended up about where he started.  [29:55] His analytics showed that he gained 87 followers from a tweet that 32 million people saw in one day. It shows that going viral in an off-brand way doesn't do much for you.  [32:28] We spend so much time thinking about going viral and then it often doesn't help much.  [33:42] It was uncomfortable for him to have the heat turned up that high and know that many people were looking at him.  [35:40] He decided not to use the viral tweet for self-promotion or business because the content was very different.  [36:32] Melina shares an article that she recently wrote for Inc. about Brand Lessons from the Michelob Ultra Guy.  [39:18] Daniel shares about the Ocean Spray guy and his interaction with an intern at Diet Coke. He got a 24-pack and 2 six-packs of free soda.  [42:08] Usually we expect viral posts to be over the top. His tweet was surprising, it was funny and still vanilla.  [44:53] There is nothing so low stakes on the internet that people can't make a big deal about it. It gave him the sense of the power of a crowd so it actually made him go into his shell a bit.  [47:24] Melina shares her closing thoughts. [47:52] Melina shares Daniel's full viral tweet. [49:02] We as humans feel this need to strive for that silver bullet...the one thing that will change everything, but in reality, it is a lot of little things that add up to a life and business that makes a difference. [50:45] Don't sit around hoping and lamenting over that one thing that could change everything. Instead, focus on one thing you can do each day to get a little bit closer to your goals and show up where it counts, so people can rely on you and your content. [51:44] Whenever you are listening, will you pay it forward and share an episode with a friend? If you love the Brainy Business, let's share it with more people from around the world who would love to be a little more brainy. None of this would be possible without you, so thank you again for listening, subscribing, sharing, rating, and leaving reviews. I appreciate you! Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

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Today I am so happy to have my friend (and a great friend of The Brainy Business) Brian Ahearn back on the show. Brian is a wealth of information and is the Chief Influence Officer at Influence People. It has been almost 100 weeks since Brian was on the show – which is kind of crazy to think about. He was here in episode 104 talking about how to ethically influence people and his first book, Influence PEOPLE. Now he is here talking about his third book, called The Influencer, which came out a couple of months ago. Today, Brian gives tips about Cialdini's 7 Principles of Persuasion, including some things to do as well as common pitfalls to avoid. He also talks about how he approached writing a business parable for this third book, and how that was different from a traditional business book. Lots of great insights await in this brainy episode! Show Notes: [00:41] Today I am so happy to have my friend Brian Ahearn back on the show.  [01:36] He is a Ted X presenter who has more than 30 years of experience in the insurance industry. [03:39] Brian shares his background and what he does in this world of behavioral sciences.  [05:33] Changing how people think or feel about something isn't usually enough–you need to get them to change their behavior.  [06:46] It is not about what we think and how we feel. It is about how they think and feel.   [09:16] Don't tell, ask. Also, say “Because…” and give a valid reason. That simple restructure is going to get you what you need far more often.  [11:46] The Principle of Liking was something he learned the importance of through Cialdini.  [12:37] It is not about us getting someone to like us, it is about us utilizing those same approaches to come to know and like them. [14:13] A lot of times, we don't know how thirsty we are until we take that first sip. (Giving compliments to people who don't get them often is like giving a thirsty person water, it makes a huge impact.) [16:32] Life is a lot happier when we are looking for the good in people and they are responding positively to us.  [17:41] Brian shares about his three books and how they differ from each other.  [19:09] His most recent book is called The Influencer: Secrets to Success and Happiness. [21:11] He shares that his approach for his most recent book is much like his approach to parenting.  [23:14] He shares how his first two books were different from his most recent book. [25:49] Authority is really important for speaking and training and a book helps create that authority.  [27:53] Brian summarizes Cialdini's 7 Principles of Persuasion: liking, reciprocity, unity, authority, social proof, consistency, and scarcity. [30:14] Liking Tip: Don't go into a situation trying to get people to like you.  Have the mindset that you want to come to like the people you are with. [32:32] Scarcity Tip: Instead of talking about all the positive reasons for doing business with you, talk about what people give up for not doing business with you.  [35:17] The value of ending with a question can have a huge impact. (reframing!) [37:06] All of life and sales is a long game. It is good to put the goodness out into the world and in some way it will come back to you.  [39:23] Brian shares the things he is excited about and what he is working on.  [42:17] Melina shares her closing thoughts.  [43:45] Melina's top takeaways: Don't ask how you can get people to like you, instead find ways that you can like other people. When you genuinely like people and find things in common with them everything gets better.  [44:46] If you enjoy the experience I've provided here for you, will you share about it? That could mean leaving a rating/review or sharing the episode with a friend (or 10!) Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

NYT Best-Selling Author Johann Hari, In his new book, "Stolen Focus", explains why and how our ability to pay attention is diminishing; he explains why that matters; and he offers potential solutions to those of us who wish to improve our focus and live better lives. Johann Hari is a British journalist who has written for The Guardian, New York Times, The Independent, Le Monde, and many others. His Ted Talks have been viewed by tens of millions. He has written two international best-selling books (one of which has been adapted into a Hollywood film), and he has spoken to audiences around the globe. Today, Hari joins Sundays With Stories to discuss the themes from his most recent book, "Stolen Focus" and discuss the solutions to one of our most daunting cultural issues to date. TIME STAMPS 0:00 Dumb Banter 2:30 Who (or what) is stealing focus from whom? 5:07 Taking on the forces that have stolen our attention 6:33 Precommitment 9:00 Multi-tasking is harming creativity 15:52: How do we prioritize our attention? 20:03 Individual solutions and cultural solutions 22:20 Mind wandering and flow states 27:40 Reinforcement on social media 33:25 Humans are not one-dimensional 35:29 Tristan Harris / Reasons for optimism? 46:00 Can we persuade Facebook and Instagram to be ethical? 48:30 Why do we hyper-focus on doom and gloom? 54:50 Overprotecting our children 1:03:11 Anxiety versus mastery and motivation 1:06:10 ADHD OVER-diagnosis in kids 1:07:21 Schools ask kids to focus on meaningless work 1:09:31 Zone of proximal development 1:11:08 How can we get out attention back? 1:15:30 We have to understand the problem before we can solve it ***** SUBSCRIBE to Our Channel ***** To get more of our content and help us grow: https://www.youtube.com/c/LifeProcessProgram?sub_confirmation=1 ***** FOLLOW us on Social ***** - Facebook: https://facebook.com/lifeprocessprogram - Twitter : https://twitter.com/lifeprocessprgm - Instagram: https://instagram.com/lifeprocessprogram - LinkedIn: https://www.linkedin.com/company/life-process-program ***** CONTACT US ****** - Website: https://lifeprocessprogram.com - Text us: +1 (802) - 391 - 4360 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/lifeprocessprogram/message Support this podcast: https://anchor.fm/lifeprocessprogram/support

Today I am very excited to introduce you to Elina Halonen, a behavioral insights strategist who has worked in the space for 15 years and co-founded a London-based insights consultancy working with global brands on branding, communications, and product/service development projects. She has expertise in behavioural analysis & design, consumer insights & market research, Cultural understanding, desk research & trends, branding & marketing strategy, and more.  Today on the show we talk a little about the COM-B and MOVE models, as well as Elina pre-committing to us all that she is going to write a book, called the Behavioural Blueprint! COM-B is for: Capability, Opportunity, Motivation, and Behavior. MOVE is for: Meanings, Observations, Viewpoints, and Experiences. We dive into what these models mean, a couple of examples, and so many other great topics. Show Notes: [00:40] Today I am very excited to introduce you to Elina Halonen, a behavioral insights strategist who has worked in the space for 15 years and co-founded a London-based insights consultancy working with global companies on branding, communications, and product/service development projects. [03:13] Elina and Melina have been connected on LinkedIn for years and officially meeting for the first time for this interview!  [03:53] Elina shares about herself and her background.  [05:15] For the last couple of years she has worked as an independent consultant and has worked with various research agencies.  [08:02] Tips for starting a business in an emerging market? Find a niche where you can raise awareness for what you do. Some areas are easier than others. Find a way to educate the market. [09:52] You will need a lot of creativity to promote yourself and what you do.  [12:07] If you pick what you are going to do, you have to be all-in on that thing for at least a year to give it a chance to be successful.  [14:55] Elina's first degrees were in marketing and it was always about consumer behavior.  [16:42] All of business is a long game.  [17:22] Give information generously. Make sure you add value to people. [20:31] She works with market research agencies and brings her behavioral science expertise.  [22:19] There are different ways of talking about behavioral science depending on what it is you are doing. It is not one size fits all.   [23:01] When they do a project, they think about the target behavior, what is the business objective, and what behaviors do they want to influence or change.  [25:04] Elina shares her commitment to writing her book, Behavioral Blueprint. Hold her accountable on Twitter. (handles below) [27:51] Melina shares her tips for writing a book, including to break it down and just get started.  [28:39] Break it down into chapters and look at what content you already have that fits that information and start segmenting it in.  [31:34] Bringing cultural psychology into behavioral change is becoming increasingly important.  [33:45] She has an intuitive process of looking at things in a certain way that is her Behavioral Blueprint.  [35:02] Start by looking at the situation and accessing what you are up against. [35:44] She is a big fan of the COM-B model: Capability, Opportunity, Motivation, and Behavior. [36:46] There is a huge amount of context that applied behavioral science often ignores.  [39:11] When she is analyzing or trying to organize things she likes to make it logical.  [41:54] Solving the wrong problem is very common and very human. Not spending enough time identifying the problem is the biggest mistake Melina sees companies make.  [43:37] Elina shares her blog post that she wrote about Netflix solving the wrong problem.  [45:10] Everything you do has an opportunity cost. We need to be sure we are solving the right problem first. It is the foundation of everything we do.  [48:03] We need to understand someone's logic empathically, putting ourselves in their shoes before we try to change their behavior.  [50:53] There are just some ways of spending money that is socially acceptable and some that aren't.  [51:15] Never assume you understand why someone does something because you don't.  [53:45] It's not about you, it's about the audience. Could it help someone else? [54:35] Melina shares her closing thoughts.  [56:19] If you enjoy the experience I've provided here for you, will you share about it? That could mean leaving a rating/review or sharing the episode with a friend (or 10!) Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

From Homer to Franzen, productive people lean on precommitments as a proven way to stick to their goals. Famed director Quentin Tarantino “never use[s] a typewriter or computer.” He prefers to write screenplays by hand in a notebook. These methods may seem extreme, but desperate times call for desperate measures. These luminaries understand that focus requires not only keeping distraction out, but also keeping ourselves in—learning to practice self-restraint when we would otherwise fall off track. You can read the NirAndFar blog post on: Tame Daily Distractions With a ‘Precommitment Pact' https://www.nirandfar.com/precommitment-pacts/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com --- Support this podcast: https://anchor.fm/nirandfar/support

In this episode of Science of Change, our host Kristen Berman talks to one of the sharpest applied behavioral scientists out there and the Chief Product Officer at Big Health, Kelvin Kwong. The popular sleep app Sleepio and the anxiety therapeutic app Daylight are some of Big Health's products in the rising market of health apps. How have they managed to join behavioral science and clinical psychology methods into an online service? Kelvin and Kristen go deep on the science, the methods, and the effects that constitute Big Health's success; from getting people to learn new strategies to assessing their improvement and establishing commitment. Join this conversation and learn about the science behind your anxiety or sleep assistance mobile app.  Jump straight into: 01:12 - Cognitive Behavioral Therapy and some of its counterintuitive but very efficient techniques: How sleep restriction works as a therapy for insomnia.  08:13 - Precommitment and dealing with failure: How Sleepio knows about your readiness to change and makes an assessment of your level of commitment.  11:51 - The Hurricane Effect and the optimism bias: What is the perfect moment to introduce people to useful techniques? Before or after a crisis? 16:00 - Big Health's focus on getting you better: Retention, follow-through, and getting users successfully to remission.   21:20 - What are the metrics that assess well-being?: How Big Health tailors your program and assesses your outcomes through a highly precise clinical survey.  24:27 - Behavioral science rapid-fire questions: On failing experiments, the use of scores, and why we often rationalize symptoms of mental illness.  28:31 - Combining clinical experience with behavioral science expertise: Is it possible to build a real “therapeutic alliance” through an app? 30:33 - The importance of uniqueness in psychology and the Barnum Effect: How Big Health understands your drivers and personalizes your experience using technology. 33:46 - On the future of digital mental health: Making the apps more efficient and intelligent based on people's digital behavior.  Episode resources Connect with Kelvin through https://www.linkedin.com/in/kelvinskwong/ (LinkedIn) https://www.bighealth.com/ (Big Health) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.  This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

In this episode, Jack talks with Daniel Crosby, Chief Behavioral Officer at Orion Advisor Solutions. Daniel is a psychologist and a behavioral finance expert who helps advisors and investors understand the psychology of financial markets. He believes that through tools, such as the Irrationality Index and the new 3D Risk Profile from Orion, we'll be able to assess emotional reactions to volatility. Daniel and Jack discuss the benefits of risk management tools, the role of human behavior and psychology in investing, and the future of behavioral finance. "We need to educate clients and advisors about the realities of behavioral finance. We need the right environment, the right portfolio mix for them, but we also need that encouragement that's happening just in time to educate people when they're on the precipice of making a decision.” ~ Daniel Crosby Main takeaways  Leverage the three ‘T's to ensure clients implement the best advice: training, tools, and technology. Look at risk from a variety of angles so portfolio management and asset allocation are consistent throughout. A risk tolerance questionnaire can give you insights into an individual's human behavior and psychology. The biggest value an advisor can provide is behavioral coaching, emotional management, and decisional coaching. Teaching people about achieving high returns is just secondary. Precommitment in investing is a vital part that measuring risk composure fulfills. It makes sure investors are aligned with their set preferences, and it prevents future deviations. The future of behavioral finance is embedded in the three ‘E's: education, environment, and encouragement. Links Daniel Crosby on LinkedIn Daniel Crosby on Twitter Brinker Capital Eric Clarke HiddenLevers Alexandria McCarthy Personal Benchmark: Integrating Behavioral Finance and Investment Management by Charles Widger Warren Buffet Dalbar Morningstar Michael Lee Daniel Kahneman Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook

Learning is the single most important skill: if you know how to learn, you can get good at anything else. Today we're joined by Josh Kaufman, author of The Personal MBA, to explore the 20 hour rule, the problems with 10,000 hours, cognitive biases, and how you can learn anything more quickly.About our Guest: Josh is the author of three bestselling books: The Personal MBA, The First 20 Hours, and How to Fight a Hydra. The Personal MBA is a #1 international bestseller, and he's also responsible for one of my favorite TED talks which has more than 22 million views - The First 20 Hours: How to Learn Anything.Support the Podcast: We're on Patreon! If you'd like to support the podcast, follow this link.Key Topics:2:15: Why focus on business and learning?5:30: 20 hours vs. 10,000 hours.9:00: The power law of practice.11:30: Precommitment, and making it through 20 hours. 15:00: The importance of deliberate practice. 17:00: Fast feedback loops. 19:45: Breaking big tasks into small tasks. 26:40: Responses to threat, and how our psychological state impacts learning. 32:30: Cognitive biases and social proof.38:40: “Commitment and consistency” bias. 46:00: Recap.Sponsors:Join over a million people using BetterHelp, the world’s largest online counseling platform. Visit betterhelp.com/beingwell for 10% off your first month! Want to sleep better? Try the legendary Calm app! Visit calm.com/beingwell for 40% off a premium subscription.Connect with the show:Follow us on InstagramFollow Rick on FacebookFollow Forrest on FacebookSubscribe on iTunes

Today, we are talking about precommitment and how it can be used in life and business. As far as concepts go, I’m guessing this is one of those you’ve heard of and think you know everything about, so I’m going to challenge that belief and hopefully teach you some new insights and ways to use precommitment on today’s show by sharing a personal example. Precommitment is very closely related to time discounting, as well as loss aversion, habits, and several other concepts. As a side note, can I just say that I can hardly believe we’ve made it to 120 episodes of the podcast already? And, there is another exciting milestone that is going to be hitting as this episode comes out. I’m not sure exactly when it will happen, but sometime between recording and the release of the episode we will hit a quarter of a million downloads! A quarter-million you guys! From 160 countries around the world and 120 episodes downloaded 250,000 times.  Precommitment is a big reason this has all been made possible. Because of my vow to have new episodes every single Friday no matter what – a precommitment I made to the void when launching the show, we always have new content come out. In 120 episodes I’ve never missed, and I hope I never will. It seems very fitting that today’s episode on precommitment is marking this exciting quarter-million milestone.  But precommitment can be used for a lot more than keeping to a content schedule. In today’s show, I’ll share an example of how I am using it to be more in alignment with the person I want to be, tips to overcome cognitive dissonance in a positive way (and what that means), some great apps to help with precommitment, behavioral scientists using this in practice, and more! Show Notes: [01:01] Precommitment is very closely related to time discounting, as well as loss aversion, habits, and several other concepts that will be linked for you in the show notes. [03:02] When I started The Brainy Business, I made a commitment to do a weekly show for one full year before evaluating if it was a fit for my business or a waste of time. I’m so thankful to say, it was clearly worth its weight in time gold (far before hitting that one year mark) and The Brainy Business is here to stay. [06:11] Precommitments can be external like throwing all the junk food out of the house or dumping soda down the drain. They can also be internal, like a promise to yourself that you will not break. And a combination. [07:20] Cognitive dissonance is essentially the discomfort we feel when our perception of ourselves doesn’t line up with our actions. (This concept will have its own episode soon.) [08:28] Our brains write off a story that doesn’t align with how we want to see ourselves surprisingly quickly. [10:02] We can use some precommitment tactics while in a cold state to help set us up for success when the moment comes. [11:53] The thing about precommitment is, while it does help us stick to the right stuff, we can also be way too good at ignoring our own best intentions (so it doesn’t always work). The best way to combat this? Narrow focus. [13:23] We need to own that past to have a better future. If we don’t (and instead let the distaste for cognitive dissonance explain it away) it will never change—we will never change—and no amount of precommitment trick will do it for us.  [14:17] As with all applied behavioral science, there is a bigger problem at the root, and it is important to take a step back to make sure you are addressing the whole thing when you put your precommitment devices in place. [16:00] Finding the most important thing to work on and dedicating all your willpower to that one thing is much more likely to be successful.  [16:48] Depending on the goal you choose to use precommitment tactics to help with, there are some cool apps, like Stickk. [18:26] Forest is an app that can be used if you want to be more productive and especially if you have a hard time not getting distracted by your phone. [21:13] When Nikki Rausch was on the show we talked about making it easy to do business with you and scheduling your circle back calls in the moment someone is interested. Making that precommitment is so much more effective in continuing conversations moving forward. [21:41] Get the appointment on the calendar in that moment. It is a precommitment that is a lot harder to push off than a theoretical conversation that may happen someday.  [23:08] Set the expectations upfront to help everyone be on the same page and comfortable with the commitment. [24:09] I want to close out this episode with one of my favorite precommitment tactics, the loss aversion jar. [26:42] Seeing the money in the jar and knowing it all goes away if you miss, can help you keep on track especially if you have a buddy who you know will hold you to it (the threat needs to be real!). [27:34] You can celebrate your wins and achieve those goals by using precommitment in a responsible way. [28:31] If you can’t commit to having the “extremely bad thing” as your consequence if you don’t meet the goal...ask yourself why. If you’re not willing to commit to it fully, don’t work on it right now. Is there something else that is more important to work on first? [29:32] What will your goal be? When will you achieve it? Make the commitment by sharing it with me on social media. Find me as @thebrainybiz everywhere (links below!)  Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  Let’s connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube More from The Brainy Business: Master Your Mindset Mini-Course BE Thoughtful Revolution - use code BRAINY to save 10% Get Your FREE ebook Melina’s John Mayer Pandora Station! Listen to what she listens to while working. Past Episodes and Other Important Links: Don’t Let Me Do That! – Models of Precommitment The Power of Precommitment Precommitment Precommitment and Procrastination: Behavioral Tools for Students Forest App Stickk App Time Discounting Loss Aversion Interview with Bec Weeks Interview with Dr. Gleb Tsipursky Interview with Dan Ariely Interview with Dr. Julie O’Brien Interview with Nikki Rausch Fundamental Attribution Error How to Finally Change Your Behavior (So it Sticks) Interview With Author Nir Eyal How to Set, Achieve & Exceed Brainy Goals How to Get (and Stay) Motivated Present Versus Future Biases Optimism Bias Resolutions and Keeping Commitments

Q: What do you get when you throw together a bunch of people all working on different business writing projects into a 2-week virtual retreat?  A: Lots, it turns out.  If you're listening to this podcast you already know how valuable writing is for your business, but that doesn't mean it's easy. In this special episode, eight participants in the most recent Practical Inspiration Virtual Writing Retreat share what they learned over the two weeks. Discover why writing doesn't always look like writing, simple tools to get you unstuck and clarify your thinking, the power of focus and the pull of distraction, and why precommitment works. 

In episode 51, we explore philanthropic pledges: what are they, do they work and how have they been used to drive more and better giving? Including:   Mackenzie Bezos’ recent decision to join the Giving Pledge has been widely reported. But how successful has this initiative been overall? Who are the notable signatories and the notable absences from the Giving Pledge? Why have some people not signed? Has the Giving Pledge shifted the level of giving by the ultra wealthy? Has it had any impact on overall levels of giving? What can we learn from the pledge letters of GP signatories? Does the GP lack the tools to hold signatories to their pledges? Should it? Is the GP’s scope less radical than it might have been, and why? What of other pledge initiatives like the Founders Pledge? Does a pledge represent an expectation that a certain level of wealth comes with responsibilities to give, or is it entirely voluntary? What does academic research tell us about the economics and psychology of pledges? Why are the concepts of “warm glow”, “pain of payment” and “psychological distance” important in understanding how to design effective pledges? How does crowdfunding relate to philanthropic pledges? Could the future be about “conditional donations”, where conditions are set and then donations automatically executed if they are met?     Related content:   Marc Gunther’s article “Has the Giving Pledge Changed Giving?” for The Chronicle of Philanthropy com article on the Founders Pledge Sadeh, Tonin & Vlassopolous (2014) Why Give Away your Wealth? An Analysis of the Billionaires' View Meyvis, T., Bennett, A. & Oppenheimer, D. (2011). "Precommitment to Charity" in Oppenheimer, D. ed. (2016) The Science of Giving: Experimental Approaches to the Study of Charity, Routledge. Cotterill, John & Richardson (2012) “The Impact of a Pledge Request and the Promise of Publicity: A Randomized Controlled Trial of Charitable Donations” Fosgaard & Soevtevent (2018) “Promises undone: How committed pledges impact donations to charity” Elsden, Trotter, Harding, Davies, Speed & Vines (2019) "Programmable Donations: Exploring Escrow-based Conditional Giving".

In episode 21, we look at "New Money vs. Old Money", and what the difference between inherited and created wealth means for philanthropy. Topics covered include:   - Attitudes to Wealth: We explore historical and contemporary evidence to see what differences there might be in the attitudes towards wealth of those who have made or inherited money. We look at the crucial distinction between stewardship and ownership, the role of social status, and the recognition of the element of luck and the existence of a social contract.   -Future Money & Precommitment: We look at economic evidence about the power of making pledges or commitments to give at a later date, and how these best work. We highlight practical examples or pledges, such as the Giving Pledge, or the 1-1-1 corporate giving model. We also touch on the curious story of the gambling philanthropist, Baron Hirsch.   -Cryptophilanthropy? We consider whether the money being made by early adopter of cryptocurrencies like Bitcoin could be harnessed for philanthropy. Does this represent a totally new form of wealth, with its own characteristics? And could this present challenges for charities trying to tap into it? What wider lessons might we learn for future fundraising?   Related material   - From HODL to GIEV? The opportunities and challenges of cryptophilanthropy   -Public Good by Private Means: How philanthropy shapes Britain -If you’re so smart, why aren’t you rich? Turns out it’s just chance. (MIT Technology Review article)   - Meyvis, T., Bennett, A. & Oppenheimer, D. (2011). "Precommitment to Charity" in Oppenheimer, D. ed. (2016) The Science of Giving: Experimental Approaches to the Study of Charity, Routledge.

In our last +1, we talked about the power of recommitting. You make a big commitment, then you fall a little off track. No big deal, REcommit and continue on. Today, we’re going to add a little letter to recommitment. It’s a “P.” We’ll drop it in right at the beginning. Giving us: PREcommitment. So, now we have: Precommitment. Commitment. And Recommitment. Science says precommitment is one of the most powerful tools in the Willpower tool chest. They even give precommitments a pretty cool name: Odysseus Contracts. Before we jump into ancient mythology and see what it has to say about modern science, let’s remember: Will power exemplars play OFFENSE not DEFENSE (https://www.optimize.me/plus-one/want-willpower-play-offense-not-defense/). They use their finite willpower wisely to install habits that run on autopilot—avoiding the temptations that drain our willpower as we try to resist them. Offense. Not defense. One of the most powerful ways to do that? Decide in ADVANCE how we will handle a challenging situation. PRECOMMIT ourselves to the best possible action. So, back to mythology. What did Odysessus do when he and his sailors needed to get by the Sirens without crashing into the rocks? He precommitted himself to a course of action. How? By tying himself to his mast and commanding his sailors not to untie him regardless of how much he begged them to do so. THAT’s precommitment. He chose to do something that locked himself into a virtuous course of action when he knew he’d be challenged. His sailors precommitted as well. Rather than tie themselves to the boat, they took an even smarter path and avoided the temptation in the first place by plugging their ears with beeswax. They didn’t even hear the tempting sounds of the Sirens. Voila! Safe passage through that dangerous path. Again, THAT’s precommitment. Odysseus Contracts. Someone struggling with alcohol, for example, would be much wiser to never go into a bar than to try to not drink once they’re in there. Someone looking to Optimize their energy would be much wiser to not even walk down the fake food aisles at the grocery store than to buy the sugar and refined flour toxic goop and then try to resist eating it once it’s in their pantry. Back to you and Today’s +1: What Odysseus Contracts do YOU need to make with yourself?

In our last +1, we talked about the power of recommitting. You make a big commitment, then you fall a little off track. No big deal, REcommit and continue on. Today, we’re going to add a little letter to recommitment. It’s a “P.” We’ll drop it in right at the beginning. Giving us: PREcommitment. So, now we have: Precommitment. Commitment. And Recommitment. Science says precommitment is one of the most powerful tools in the Willpower tool chest. They even give precommitments a pretty cool name: Odysseus Contracts. Before we jump into ancient mythology and see what it has to say about modern science, let’s remember: Will power exemplars play OFFENSE not DEFENSE (https://www.optimize.me/plus-one/want-willpower-play-offense-not-defense/). They use their finite willpower wisely to install habits that run on autopilot—avoiding the temptations that drain our willpower as we try to resist them. Offense. Not defense. One of the most powerful ways to do that? Decide in ADVANCE how we will handle a challenging situation. PRECOMMIT ourselves to the best possible action. So, back to mythology. What did Odysessus do when he and his sailors needed to get by the Sirens without crashing into the rocks? He precommitted himself to a course of action. How? By tying himself to his mast and commanding his sailors not to untie him regardless of how much he begged them to do so. THAT’s precommitment. He chose to do something that locked himself into a virtuous course of action when he knew he’d be challenged. His sailors precommitted as well. Rather than tie themselves to the boat, they took an even smarter path and avoided the temptation in the first place by plugging their ears with beeswax. They didn’t even hear the tempting sounds of the Sirens. Voila! Safe passage through that dangerous path. Again, THAT’s precommitment. Odysseus Contracts. Someone struggling with alcohol, for example, would be much wiser to never go into a bar than to try to not drink once they’re in there. Someone looking to Optimize their energy would be much wiser to not even walk down the fake food aisles at the grocery store than to buy the sugar and refined flour toxic goop and then try to resist eating it once it’s in their pantry. Back to you and Today’s +1: What Odysseus Contracts do YOU need to make with yourself?

Most of the time, we wield willpower like a holstered gun with the safety off. Temptation rears — an ice cream bar, perhaps — and we whip it out, firing blindly and wasting more than a few bullets in the process. The temptation is beat back, and the ice cream goes uneaten, but the willpower that remains is depleted and less effective in subsequent encounters. And the same thing happens every time we're faced with a decision. That's a sloppy way of dealing with the constant stream of temptation the modern world presents. (This Mark's Daily Apple article was written by Mark Sisson, and is narrated by Brock Armstrong)

Strengthening our motivation towards our goals while weakening our motivation towards temptations is important to successful goal pursuit. In this podcast, I summarize strategies that help us make a precommitment to change the choice situation and change the psychological meaing of our choice options. It's not as complicated as it sounds, and the strategies are discussed in relation to practical examples from everyday life. To learn more, visit procrastination.ca or The Procrastinator's Digest: A Concise Guide to Solving the Procrastination Puzzle.