Podcasts about adcast

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Best podcasts about adcast

Latest podcast episodes about adcast

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Going Forward Episode 84 | Carve Out Your Path To Success With Best-Selling Author Brian Will

Adcast

Play Episode Listen Later Jul 19, 2023 49:04


In this episode of Going Forward, hosted by Eric Elliott, we welcome Brian Will, a Serial Entrepreneur, best-selling author, and an industry-leading Business and Sales Management Consultant. During the course of his career, Brian has created or co-created seven very successful companies in four different industries. These companies were worth over half a billion dollars at their peak. Today, Brian owns a growing chain of restaurants in the Atlanta area as well as an Insurance and Technology company based in Denver and a residential and commercial Real Estate business in Georgia and Florida. He also serves on the city council in his hometown of Alpharetta, Georgia. Formerly known as "The AdCast", Going Forward uncovers extraordinary individuals creating a better working world. Join Eric as he delves into the personal journeys of visionaries, change-makers, and innovators. Experience Moving Conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Connect w/ Brian Will: Website: https://brianwillmedia.com/ Youtube: https://www.youtube.com/@theforcemm Latest Book: https://www.amazon.com/Dropout-Multi-Millionaire-Business-Lessons-Education-ebook/dp/B093Y3BFCF Instagram: www.instagram.com/thedropoutmm Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Email: Eric@EricElliott.com Text: 843-279-5843 Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Formerly known as "The AdCast", Going Forward uncovers extraordinary individuals creating a better working world. Join Eric as he delves into the personal journeys of visionaries, change-makers, and innovators. Experience Moving Conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Listen as Eric & Brian delve into turning negatives into positives, who can/can't be an entrepreneur, how crucial having a mentor is & how to find them, why the rich get richer, important concepts for authors to understand, Brian's latest book: "The Dropout Multi-Millionaire: 37 Business Lessons on How to Succeed in Business With No Money, No Education and No Clue", the most expensive thing in a restaurant, and a new perspective on setting goals. Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit Optmyzr.com/Go/VIP to discover how Optmyzr can revolutionize your digital marketing! Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serving and delivering their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people and capture their attention. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA

Adcast
Going Forward Episode 83 | Realize Your Legal Marketing Potential with Michael Mogill of Crisp

Adcast

Play Episode Listen Later Jul 5, 2023 69:01


Welcome to the first episode of Going Forward, with Eric Elliott. Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Formerly known as “The AdCast”, Going Forward uncovers extraordinary individuals creating a better working world. Join Eric as he delves into the personal journeys of visionaries, change-makers, and innovators. Experience Moving Conversations conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. In this episode we welcome Michael Mogill to the show. Michael Mogill is an entrepreneur, author, and speaker known for his expertise in helping law firms and professional service providers grow through strategic marketing. As the founder and CEO of Crisp Video Group, he has revolutionized how law firms connect with their audience using compelling video content. Michael's book, "The Game Changing Attorney," offers practical advice on standing out and achieving success. He also hosts the Game Changers Summit, a renowned event that brings together industry leaders to share insights and strategies for growth. Through his work, Michael continues to empower businesses to reach new heights in the legal industry. Connect w/ Michael Mogill: Crisp: ⁠https://crisp.co/⁠ Website: ⁠https://michaelmogill.com/⁠ Book: ⁠https://tinyurl.com/3pk5sfp4⁠ LinkedIn: ⁠https://www.linkedin.com/in/mogill/⁠ Instagram: ⁠https://www.instagram.com/mogill/⁠ Facebook: ⁠https://www.facebook.com/mogill/⁠ Twitter: ⁠https://twitter.com/mogill⁠ Youtube: ⁠https://www.youtube.com/CrispVideoGroupAtlanta⁠ Connect w/ Eric Elliott: Website: ⁠https://ericelliott.com/⁠ Facebook: ⁠https://www.facebook.com/ericelliottspeaker⁠ LinkedIn: ⁠https://www.linkedin.com/in/iamericelliott/⁠ Instagram: ⁠https://www.instagram.com/ericmelliott/⁠ Twitter: ⁠https://twitter.com/EricMElliott⁠ Tiktok: ⁠https://www.tiktok.com/@ericmelliott⁠ Email: Eric@EricElliott.com Text: 843-279-5843 Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit Optmyzr.com/Go/VIP to discover how Optmyzr can revolutionize your digital marketing Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit ⁠www.vipmarketing.com⁠ to learn more. Call: 843-760-0707 Message: ⁠https://www.facebook.com/VIPMarketingUSA

Adcast
The AdCast Podcast 82 - Unveil the Dark Side of Advertising with Author Mark Robinson's 'Black on Madison Avenue'

Adcast

Play Episode Listen Later Jun 21, 2023 50:34


Join us for an eye-opening interview as we delve into the world of advertising with acclaimed author Mark Robinson. In this captivating conversation, Mark exposes the hidden underbelly of Madison Avenue, shedding light on the dark side of the industry. Discover the shocking truths, the systemic racism, and the untold stories behind the glossy façade. Gain valuable insights as Mark shares his in-depth research and compelling narratives that challenge the status quo. Brace yourself for a thought-provoking exploration into the complex world of advertising and the urgent need for change. Don't miss this chance to uncover the truth behind the glamour, with Mark Robinson as your guide Mark Robinson is a seasoned advertising professional with over 40 years of experience at prestigious agencies. His expertise has earned him recognition in publications like Fortune, The New York Times, The Wall Street Journal, and Advertising Age. Mark's impressive career highlights include co-founding and managing Spike/DDB, an agency in partnership with filmmaker Spike Lee. He also launched Heritage Apparel, an online clothing company celebrating African American history and heroes. Mark's entrepreneurial ventures continued with the successful establishment of S/R Communications Alliance, a network of 10 multicultural advertising companies generating $225 million in combined business. Throughout his career, Mark has made significant contributions to the industry. He has served on the American Advertising Federation's Multicultural Marketing Leadership Council and as a lecturer for the Advertising Educational Foundation. He has also been an influential mentor for the American Association of Advertising Agencies' Minority Advertising Internship Program (MAIP). Mark's commitment to community service and multicultural education has garnered recognition. He was nominated for the 1994 Connecticut Human Rights Award and appointed to the State's Martin Luther King Commission in 2000. In 2009, he received the Martin Luther King Leadership Award from the State of Connecticut. Based in Connecticut, Mark is a sought-after strategist and advisor, working with clients that include political campaigns and community organizations. He also serves on the board of directors of The Connecticut Mirror newspaper. Connect w/ Mark: Website: https://www.blackonmadisonavenue.com/ LinkedIn: https://www.linkedin.com/in/mark-robinson-8326a64/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: www.facebook.com/VIPMarketingUSA

Adcast
The AdCast Podcast 81 - Prepare for the AI Marketing Revolution With Alex Makarski

Adcast

Play Episode Listen Later Jun 7, 2023 62:03


Alex Makarski, an exceptional engineer turned marketer, has made an indelible mark on the digital advertising landscape as the Founder of clickmakers.io and Co-Founder of measurebit.com. Renowned for innovative work in digital media buying, data consulting, and progressive marketing strategies, Alex builds dynamic teams specializing in data integration, attribution, AI/ML-aided media buying, and decision making. With certifications from industry leaders like AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt, he successfully manages multimillion-dollar monthly ad spends for diverse companies. Alex's early consulting services for industry giants like McDonald's, Siemens, P&G, Colgate, and RECIPE (Cara Operations) harnessed big data, fueling his entrepreneurial spirit. This led to the creation of Click Makers, a renowned paid media agency, and Measurebit, a consultancy specializing in conversion tracking, analytics, and data integration. Both companies lead in innovative practices such as cookieless server-side tracking, multi-channel attribution, econometrics (MMM), and incrementality, empowering brands with competitive advantages. Alex Makarski's journey exemplifies the power of passion and merging technical expertise with marketing acumen, inspiring marketers and entrepreneurs worldwide. With an unwavering commitment to innovation, he propels the industry forward, anticipating his next groundbreaking endeavors. In this episode of The AdCast we discuss: how to prepare for the AI marketing revolution, the power of having a team, what AI means to current marketing, AI vs Human Instinct, the proposed pausing of AI research for 6 months, veteran marketers on the current state of marketing, how AI will affect marketing agencies, and much more! Connect w/ Alex Makarski: Websites: https://clickmakers.io/ » https://measurebit.com/ » https://alexmakarski.com/ LinkedIn: https://www.linkedin.com/in/alexmakarski/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA

Adcast
The AdCast Podcast 80 - Make Your Brand More Trustworthy With Darryl Stickel, PhD, of Trust Unlimited

Adcast

Play Episode Listen Later May 24, 2023 60:54


Darryl Stickel is one of the world's leading experts on trust with over twenty years experience. His Ph.D. ¨Building Trust in Hostile Environments¨ from Duke University established him as a global leader for governments, businesses and NGOs on practical approaches to building trust. Darryl has worked for Mckinsey & Company in their Toronto office, as well as advised the Canadian Military on trust building in Afghanistan. He has served as faculty for the Luxembourg School of Business and the Center for Effective Organizations at the University of Southern California and recently completed his book: "Building Trust: Exceptional Leadership in an Uncertain World". In this episode of The AdCast we discuss: What trust actually is, Darryl's research on building trust in hostile environments, the necessity of trust in society, building trust in the business world, and much more! Connect w/ Darryl Stickel: LinkedIn: ⁠https://www.linkedin.com/in/darryl-stickel-phd-b544b/⁠ Website: ⁠https://www.trustunlimited.com/⁠ Book: ⁠https://www.amazon.com/Building-Trust-Exceptional-Leadership-Uncertain/dp/1637630794⁠ Connect w/ Eric Elliott: Website: ⁠https://ericelliott.com/ ⁠Facebook: ⁠https://www.facebook.com/ericelliottspeaker ⁠LinkedIn: ⁠https://www.linkedin.com/in/iamericelliott/⁠ Instagram: ⁠https://www.instagram.com/ericmelliott/ ⁠Twitter: ⁠https://twitter.com/EricMElliott ⁠Tiktok: ⁠https://www.tiktok.com/@ericmelliott ⁠Podcast: ⁠https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe ⁠Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit ⁠www.vipmarketing.com⁠ to learn more. Call: 843-760-0707 Message: ⁠https://www.facebook.com/VIPMarketingUSA

Adcast
The AdCast Podcast 79 - Take Charge of Your Mental Health With Tenelle Jones of Tenelle O. Jones LLC

Adcast

Play Episode Listen Later May 10, 2023 43:09


Tenelle O. Jones is licensed as a Marriage & Family Therapist (LMFT) and licensed as an Addictions Counselor (LAC). She currently works full-time as the clinician for MUSC's Resiliency Program addressing stress, anxiety, and burnout and building individual and team resilience within various MUSC departments. She has been with MUSC for the past 5 years, where she spent the first three years as one of the dedicated therapists who shared in the experience of faith, hope, strength, and healing of the survivors and the impacted communities of the Mother Emanuel AME church shooting tragedy that occurred on June 17, 2015. Then she continued to provide trauma informed care and specialized trauma treatments to individuals who have experienced a crime; and she served as the Health Educator in the EMPOWERR program teaching, empowering and leading young teens to make healthy and responsible decisions about sex, relationships, life and their future. She also provides private therapy for individuals, couples, and families as well as professional development consultation and training for organizations in areas of self-care, creating healthy systems and organizational wellness through her LLC. She serves as Board Chair on the Board of Directors of Tri-County S.P.E.A.K.S. (formerly known as People Against Rape). For the past 23 years, her professional & personal life have been centered around promoting overall mental, physical, and spiritual health of all communities. She remains enthusiastic about showing others that they matter and have a place in this world through counseling, consultation, mentorship, training/education and friendship. She believes that as long as she lets her light shine and remains true to herself, it will give others the courage to do the same. In this video we talk about the necessity of finding inner peace and tranquility, the mental health epidemic, treating mental health, finding a work-life balance, and much more! Connect w/ Tenelle Jones: LinkedIn: https://www.linkedin.com/in/tenelle-o-jones-5b012487/ Email: tenelleojonesllc@outlook.com Counseling Center: http://www.lowcountrypastoral.org/tenelle-jones-lmft/ Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/iamericelliott/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottPodcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43feEmail: Eric@EricElliott.comText: 843-279-5843 Brought to you by VIP Marketing. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA

Adcast
The AdCast Podcast 78 - Build Your Dream Business with Frederick Cary of IdeaPros

Adcast

Play Episode Listen Later Apr 26, 2023 48:55


Fred Cary, a powerhouse entrepreneur who has founded over ten companies and amassed billions in value. Today, he is focused on helping up-and-coming entrepreneurs get on their paths for success by finding their niches and remaining confident and steadfast along the way. Fred pours all of his business knowledge into teaching the 550,000 new entrepreneurs that decide to start their businesses each month. He has made it his latest mission to provide guidance for those who want to succeed in business and help them achieve a positive mindset, where they wake up energized and fulfilled in the place they are every day, as opposed to envying others. In this episode we discuss the attributes all entrepreneurs have, finding your purpose as an entrepreneur, the power of patience in business, how to measure success, if anybody can be an entrepreneur, the importance of mentors in business, knowing when to pivot your business, and much more! Connect w/ Frederick Cary: Website: https://www.ideapros.com/ LinkedIn: https://www.linkedin.com/in/frederickcary/ IdeaPros LinkedIn: https://www.linkedin.com/company/ideapros/ Instagram: https://www.instagram.com/officialfredcary/ Tiktok: https://www.tiktok.com/@mentorandmuse Facebook: https://www.facebook.com/IdeaPros Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA

Adcast
The AdCast Podcast 77 - Enhance Your Creative Freedom with Diana Lee of Constellation

Adcast

Play Episode Listen Later Apr 12, 2023 45:13


Diana Lee is the CEO and Co-founder of Constellation. After starting her career in automotive, she leveraged her experience in sales, marketing, and consulting to pioneer an innovative, tech-driven approach to the marketing industry. Utilizing our end-to-end enterprise marketing technology, she helps brands mass-automate stunning compliant creative and streamline the regulatory approval process. Since its inception in 2016, she's transformed Constellation into a thriving global SaaS company with offices in New York, Dubai, Toronto, and Seoul. This expansion follows an explosive year when Constellation experienced 90% growth without outside investment. Diana's investment in people, practice, and culture is evidenced by Constellation being named the 65th Fastest-Growing Private Company in America and Diana named EY Entrepreneur of the Year 2021 New York. An immigrant of color, she creates seats at the table for other talented immigrants, minorities, and women (60% of C-Suite execs are people of color). As a mother of three, she treats her team like family—firmly dedicated to making Constellation an inclusive environment. In this Episode we go deep into the automotive industry, what it was like for Diana to be a woman in such an industry as well as where its future is headed. We also discuss the balance of being compassionate yet stern as a business owner, as well as family dynamics of an entrepreneur. Last but not least, we discuss Constellation and what it offers to businesses and creatives. Connect w/ Diana Lee: Website: ⁠https://www.helloconstellation.com/⁠ Personal LinkedIn: ⁠https://www.linkedin.com/in/diana-lee-b5790618/⁠ Constellation LinkedIn: ⁠https://www.linkedin.com/company/hello-constellation/⁠ Instagram: ⁠https://www.instagram.com/hello.constellation/⁠ Facebook: ⁠https://www.facebook.com/hello.constellation⁠ Tiktok: ⁠https://www.tiktok.com/@hello.constellation⁠ Connect w/ Eric Elliott: Website: ⁠https://ericelliott.com/⁠ Facebook: ⁠https://www.facebook.com/ericelliottspeaker⁠ LinkedIn: ⁠https://www.linkedin.com/in/iamericelliott/⁠ Instagram: ⁠https://www.instagram.com/ericmelliott/⁠ Twitter: ⁠https://twitter.com/EricMElliott⁠ Tiktok: ⁠https://www.tiktok.com/@ericmelliott⁠ Podcast: ⁠https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe⁠ Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit ⁠www.vipmarketing.com⁠ to learn more. Call: 843-760-0707 Message: ⁠https://www.facebook.com/VIPMarketingUSA

Adcast
The AdCast Podcast 76 - Develop Your Brand's Voice with Colin Chow of Twenty First Century Brand

Adcast

Play Episode Listen Later Mar 15, 2023 51:17


Colin Chow is a highly experienced strategic leader with a background in brand strategy, marketing, consumer insights, and innovation. He has a strong track record working with global Fortune 100 brands and high-growth startups across various industries, including tech, media & entertainment, retail, fintech, and sports. Colin is a dynamic verbal and written communicator, equally at home with C-suite executives and real-world customers. He is an inspiring team builder who thrives on collaboration and is always ready to roll up his sleeves. Colin was born in Montreal, raised in LA, and has been forged in NY and tempered in SF. He has led the strategy for global icons such as Airbnb, Disney, HBO, Nike, and Walmart, as well as the next generation of ambitious brands like Everlane, Headspace, and Instacart. Colin's love for the intersection of strategy and creativity has inspired a career that spans management consultancy at McKinsey to CEO at Redscout. Colin holds degrees from Yale in Art History and Law, which he finds useful when arguing the true meaning of beauty. When not working, he loves to snowboard, swim, and share his love for early 90's hip-hop with his kids. Colin serves as the Global Managing Partner at 21st Century Brand; a strategic branding and design agency that specializes in building brands for the modern era. The company was founded on the belief that traditional branding practices are no longer sufficient in a world that is rapidly changing, and that modern brands must be built to adapt and thrive in a constantly evolving landscape. Headquartered in San Francisco, California, 21st Century Brand has built a reputation for working with some of the world's most innovative and successful brands. The agency's clients span a wide range of industries, from technology and finance to entertainment and hospitality. 21st Century Brand's team is made up of branding experts, designers, strategists, and creatives who bring a diverse range of skills and perspectives to every project. The company's approach to branding is rooted in research, data analysis, and strategic thinking, and is designed to help clients create a cohesive and compelling brand identity that resonates with their target audience. Whether working with established brands looking to refresh their image, or startups seeking to build a brand from scratch, 21st Century Brand has a proven track record of delivering results. The company's services include brand strategy, brand identity development, visual design, messaging, and brand activation. In this episode of the AdCast, Colin and I discuss: acting on diversity & harmony, how to discuss the undiscussable, the employee(s) who naturally exudes the essence of your brand, the heightened awareness of the average consumer, helping brands understand their public perception, correcting mistakes as a brand, making your brand a community, and much more! Connect w/ Colin Chow: LinkedIn: https://www.linkedin.com/in/colin-chow1/ Website: https://twentyfirstcenturybrand.com/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843

Adcast
The Adcast Podcast 75 - Stand Out in the Digital Landscape With Alex Kelly of Ceros

Adcast

Play Episode Listen Later Feb 8, 2023 49:16


Alex Kelly oversees a growth marketing team that includes paid acquisition, SEO, integrated campaigns, events, and marketing operations, working with brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences, and implement modern digital marketing programs that efficiently drive revenue. Prior to Ceros, he was a demand generation marketer at Datadog and developed inbound marketing strategies for several clients across real estate, technology, and education at HubSpot-partner agency Ironpaper. Ceros is a cloud-based platform that aims to unlock your organization's creativity, encompassing a collaborative, real-time digital canvas, upon which designers create animated, interactive content without the need for developers. The published content works across desktop and mobile devices and can be integrated with e-commerce systems using the Ceros e-commerce SDK. Ceros' platform analytics mechanism works in real-time and reports engagement metrics. In this episode we talk about what Ceros is and who it can benefit, how technology is changing marketing, being authentic to a marketing audience, social media as it pertains to people's desire to connect with each other, the 5 Key elements that makes something appealing on a human level, the effect animations have on your brain, the difficulty of getting people to engage with your content, and a whole lot more! Connect w/ Alex Kelly: Website: https://www.ceros.com/ LinkedIn: https://www.linkedin.com/in/alexjohnkelly/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Email: Eric@EricElliott.com Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA

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The AdCast Podcast 74 - Making Food Famous with Olaf van Gerwen of Chuck Studios

Adcast

Play Episode Listen Later Jan 11, 2023 54:01


Olaf van Gerwen is the co-founder and Global Creative Director of Chuck Studios, the world's first and only global food advertising specialist headquartered in Amsterdam, with branches in Los Angeles, Moscow and London. Before starting Chuck Studios, he filmed and directed over 600 commercials in 30+ countries for which he won multiple Lions, Epica's and Effies. Chuck Studios is where food goes to get famous. High speed shooting, computer controlled robotics and complex special effects are put to work to deliver mouth watering images. Over the years Chuck Studios has added strategy to its offering. It currently helps food brands around the world develop their Culinary Identity: a strategy that turns food into distinctive brand assets by dictating how it behaves, how it interacts with its surroundings and by designing the universe it lives in. In this episode we discuss how Olaf actually landed into the food advertising industry, the lack of individuality between competing brands, how to develop a culinary identity, the brilliance of Cheetos advertising, what the crew eats when filming a food commercial, the influence food ads have on shaping behavior, and much more! Connect w/ Olaf van Gerwen: Website: https://chuckstudios.com/ Olaf's LinkedIn: https://www.linkedin.com/in/olafvangerwen/ Olaf's Instagram: https://www.instagram.com/olafvangerwen_fooddirector/ Chuck Studios' LinkedIn: https://www.linkedin.com/company/chuckstudios/ Chuck Studios' Instagram: https://www.instagram.com/chuckstudios/ Chuck Studios' Facebook: https://www.facebook.com/chuckstudios/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliotts... LinkedIn: https://www.linkedin.com/in/iamericel... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott Brought to you by VIP Marketing & Craft Creative, LLC VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit https://vipmarketing.com/ to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketing... Craft Creative is Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos https://wecraftcreative.com/

Broadcast der Fussball-Podcast
Bro|adcast S3F1 - Comeback des Jahres

Broadcast der Fussball-Podcast

Play Episode Listen Later Dec 31, 2022 89:02


Zum Ende des Jahres lassen wir euch als die beiden Kickbase-Profis und Podcast-Amateure eurer Wahl ein paar Gedanken und Thesen zum (Sport-)Jahr 2022 da. Es geht um unsere Sportmomente des Jahres (ja! es geht nicht nur um Fussball), GOAT-Debatten, Buli-Prognosen und Sebs Kickbase-Dominanz. Da sich Manscaped immer noch nicht gemeldet hat, treten wir in Zukunft weiterhin kürzer und melden uns in größeren Zeitabständen bei euch. Das heißt aber nicht, dass wir weniger brennen. Sendet uns eure Fragen broadcast.podcast@web.de oder slidet in unsere Dms @broadcast.fussballpodcast auf Insta! Einen guten Start ins neue Jahr!

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The AdCast Podcast - Best of 2022 Special

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Play Episode Listen Later Dec 18, 2022 58:11


2022 Recap of The Adcast Podcast, hosted Eric Elliott; the Podcast for Marketers, Advertisers, and Entrepreneurs! LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://tiny.one/AdCastApple Spotify: https://tiny.one/AdCastSpotify Amazon Music: https://tiny.one/AdCastAmazon EPISODE LINKS EP 60: Nick Bailey - https://youtu.be/ToHmdjwfCRU EP 61: David Bates - https://youtu.be/1RE8LYlnjSQ EP 62: Kezia Israel - https://youtu.be/VX2rYoLZ7aY&t EP 63: Kyle Jepson - https://youtu.be/_T__7xQcLxA&t EP 64: Gina Michnowicz - https://youtu.be/1CkHG8WW2DQ EP 65: Jim DeRogatis - https://youtu.be/SaSXE3wW34w&t EP 67: Simon Leslie - https://youtu.be/hX2kdz2eQ1M&t EP 68: Jonathan Yaffe - https://youtu.be/uTvG83I8Tyk EP 70: Erik Huberman - https://youtu.be/_IH4lQI39Y0&t EP 73: Candice Patrick - https://youtu.be/cD9Q84tuVIU&t Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliotts... LinkedIn: https://www.linkedin.com/in/iamericel... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott

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The AdCast Podcast 73 - Discussing Business Law With Attorney Candice Patrick of Shantell Law, PLLC

Adcast

Play Episode Listen Later Nov 16, 2022 50:40


Candice Shantell Patrick is a passionate, and highly decorated attorney and entrepreneur specializing in business and personal law. Candice founded her law firm, Shantell Law, PLLC, where she offers legal services for business, personal injury, and sports and entertainment related incidents. Candice gives each client her all--even if it means late nights and early mornings! Attorney Patrick received her Doctor of Jurisprudence Degree from Northern Illinois University College of Law where she graduated magna cum laude. She went on to be accepted into both the Texas Bar and Federal Court. Since being admitted to the Bar, Candice has served the community with legal representation in business, criminal, family and civil law. She has been featured in the Voyage Dallas as a Rising Star and contributed to the success and victory of many families. Candice also runs SophisticatedBusinessOwners® where she uses her legal knowledge to offer masterclasses on the legal aspects of business ownership, and she has gained popularity on social media by showing her comedic personality as well as reaction videos from a lawyer's perspective. In this Episode we discuss multiple facets of business law, including social media, reaction videos, copyright, trademark, intellectual property, breaching contract, and even the metaverse! If you have a business, or even just a social media page, you will not want to miss this one! Connect w/ Candice: Website: https://www.shantelllaw.com/ Tiktok: https://www.tiktok.com/@businesslawyer22 LinkedIn: https://www.linkedin.com/in/candicepatrick/ Facebook: https://www.facebook.com/candice.patrick1 Instagram: https://www.instagram.com/sophisticatedbusinessowners/ Education: https://sophisticatedbusinessowners.thinkific.com/collections/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliotts... LinkedIn: https://www.linkedin.com/in/iamericel... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott Brought to you by VIP Marketing & Craft Creative, LLC VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope.Visit https://vipmarketing.com/ to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketing... Craft Creative is Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos https://wecraftcreative.com/

Adcast
The AdCast Podcast 72 - Unlock Your Brand's Potential with Roger Dudler of Frontify

Adcast

Play Episode Listen Later Nov 2, 2022 55:02


Founder and CEO of Frontify, Roger Dudler has proudly led his organization to the forefront of brand management, with a powerful and holistic cloud-based experience. Since Frontify's beginnings in 2013, he's been the driving force behind Frontify's mission and vision, empowering 2,500+ brands around the world to create, thrive, and evolve. In prior experience, Roger worked as a software engineer and product designer for over 10 years. In 2012, he was inspired to create a platform that could simplify interdisciplinary collaboration in branding products, kickstarting a digital guidelines project that would ultimately become the brand management software platform, Frontify. In addition to spearheading the company, Roger has worked on several software products ranging from governmental to weather forecast applications. He's a proud father and enjoys spending time with his family in the city of St. Gallen. In this episode we talk about brand management platforms–what they are, and who can benefit from them, what makes actually makes a brand successful, the value of brand authenticity, what Frontify is and who could benefit from it, Frontify success stories, the future of branding, and much more! Connect w/ Roger Dudler: Website: https://www.frontify.com/ Roger's LinkedIn: https://www.linkedin.com/in/rogerdudler/ Frontify's LinkedIn: https://www.linkedin.com/company/frontify/ Instagram: https://www.instagram.com/frontify/ Twitter: https://twitter.com/frontify Youtube: https://www.youtube.com/user/FrontifyApp Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott Brought to you by VIP Marketing & Craft Creative, LLC VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA Craft Creative is Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com

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The AdCast Podcast 71 - "See Beyond Someone's Resume" with David Bates of Bokeh

Adcast

Play Episode Listen Later Oct 19, 2022 72:41


David Bates is the founder, CEO, and Creative Director at Bokeh, a global integrated creative agency built to craft brand stories that drive connections and bridge the gap between traditional and digital media. David started Bokeh as a side-hustle when he was 22 years old and working for Google as a video producer, not too long after Bokeh's inception, David left google to pursue Bokeh full-time. What started as a few guys making wedding videos has turned into a widely successful, nationally recognized creative agency. Aimed at developing compelling content for every storytelling platform, Bokeh specializes in providing cinematic marketing, branding strategy, and creative design to both startups and commercial enterprises. Bokeh has provided their services to some of the most exceptional teams and industry giants in the world; working with companies like Apple, Google, Spotify, Airbnb, Instagram, Facebook, Coinbase, and Bumble- just to name a few. In this episode of The AdCast Podcast, David and I discuss the true spirit of Diversity and Inclusion, how to make universally good creative, seeing beyond someone's resume/experience and looking towards their potential, the marketing benefits of having connections across the world, color vs culture, approaching clients in a non-threatening way, and much more! Connect w/ David Bates: Website: https://bokeh.agency/ David's LinkedIn: https://www.linkedin.com/in/dbates0623/ David's Instagram: https://www.instagram.com/dbates0623/ Bokeh's LinkedIn: https://www.linkedin.com/company/boke... Bokeh's Instagram: https://www.instagram.com/bokeh.agency/ Bokeh's Twitter: https://twitter.com/bokehinc Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott Brought to you by VIP Marketing & Craft Creative, LLC VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA Craft Creative is Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com

Adcast
The Adcast Podcast 70 - Get a Grip on Entrepreneurship, With Erik Huberman of Hawke Media

Adcast

Play Episode Listen Later Oct 5, 2022 65:16


CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions—Hawke Ventures, which raised $25M in its second fund, and most recently HawkeZ, an agency offering brands the tools needed to tap into GenZ. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers In this Episode we discuss the reality of being an entrepreneur and owning a business, common mistakes entrepreneurs make early in their career's, a unique perspective on the mental health of business owners, what to look for in a good marketing agency, the lack of good practices giant brands are able to get away with, the trajectory of social media advertising, and much more! Connect w/ Erik Huberman: Website: https://hawkemedia.com/ LinkedIn: https://www.linkedin.com/in/erikhuberman/ Instagram: https://www.instagram.com/erikhuberman/ Twitter: https://twitter.com/ErikHuberman Linktree: https://linktr.ee/erikhuberman Read "The Hawke Method:" thehawkemethod.com Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Brought to you by VIP Marketing & Craft Creative, LLC VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA Craft Creative is Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com

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The AdCast Podcast 69 - Effectively Lean Into Controversy, with Adam Katz of Sightly

Adcast

Play Episode Listen Later Sep 21, 2022 59:11


With the ongoing conversation around gun control, the Supreme Court's decision on Roe v. Wade, the war in Ukraine and even the recently concluded Johnny Depp/Amber Heard civil trial, brands are under more pressure now than ever to respond to current events quickly and have the “right” opinion. Today, it's difficult for many brands to keep up, and hasty responses often leave their authenticity hanging in the balance. Adam Katz, is the Chief Revenue Officer of Sightly®, which uses data science and predictive algorithms to help brands anticipate the unexpected, and lean into hot-button issues effectively. In this Episode, we discuss how and when brands should lean into tentpole moments, how Sightly's Brand Mentality™ platform uses state of the art AI and NLP algorithms to ensure brands avoid threats and seize market opportunities, the power of Real-Time Marketing, the practicality of AI in today's overwhelming information barrage, and much more. Connect w/ Adam Katz: Website: https://www.sightly.com/ Adam's LinkedIn: https://www.linkedin.com/in/adam-katz-5ab3949/ Sightly's LinkedIn: https://www.linkedin.com/company/sightly/ Sightly's Instagram: https://www.instagram.com/sightlyhq/ Sightly's Twitter: https://twitter.com/SightlyHQ/ Connect w/ Eric Elliott: Website: https://heyimeric.com/ Facebook: https://www.facebook.com/heyimeric LinkedIn: https://www.linkedin.com/in/eric-elli... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Podcast: https://podcasts.apple.com/us/podcast...

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The AdCast Podcast 68 | The Power of Experiential Marketing with Jonathan Yaffe of AnyRoad

Adcast

Play Episode Listen Later Sep 7, 2022 60:16


Jonathan Yaffe is the Co-Founder & CEO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad's software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue. In this episode we discuss the power of real-life engagement, experiential marketing at Red Bull, the importance of having customer data and what to do with it, ERM platforms, the common marketing mistake inexperienced brands make, how all of the biggest brands are preparing for the new economy, and the future of retail. Connect w/ Jonathan Yaffe: Website: https://www.anyroad.com/ Email: Jonathan@anyroad.com Jonathan's LinkedIn: https://www.linkedin.com/in/yaffe/ AnyRoad's LinkedIn: https://www.linkedin.com/company/anyr... Jonathan's Twitter: https://twitter.com/whereisyaffe AnyRoad's Twitter: https://twitter.com/anyroad/ Connect w/ Eric Elliott: Website: https://heyimeric.com/ Facebook: https://www.facebook.com/heyimeric LinkedIn: https://www.linkedin.com/in/eric-elli... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Podcast: https://podcasts.apple.com/us/podcast...

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The AdCast Podcast 67 - "Starve The Noise" with Simon Leslie of Ink

Adcast

Play Episode Listen Later Aug 24, 2022 60:16


Simon Leslie is the founder and CEO of Ink, a global travel media publishing and technology company that publishes 33 inflight magazines for 24 airlines worldwide. With partners like: Virgin Atlantic, United, Spirit, and Norwegian; Simon became a world record holder for the amount of inflight magazines he's launched and published, with over 250 Million copies of magazines to date. Simon's business plummeted from projections of earning $150 million to nothing, almost overnight due to the pandemic. How he has been able to work his company back to the top is a harrowing story of grit, creativity, strategy, and resilience, which he's detailed in his latest book "Equanimity: The Diary of a CEO in Crisis" In this episode, we discuss the importance of risk taking, what it was like to go from $150 Million in revenue to nothing, not panicking in emergency, the problem with Glassdoor, the necessity of leaders, what hitting rock-bottom can teach you, the autopilot mindset people are stuck in, and much more. Connect w/ Simon Leslie: Simon's Latest Book: https://www.amazon.com/Equanimity-Dia... Simon's website: https://www.luckyleslie.com/ Simon's LinkedIn: https://www.linkedin.com/in/simon-les... Simon's Instagram: https://www.instagram.com/simon_lesli... Ink's Website: https://ink-global.com/ Ink's LinkedIn: https://www.linkedin.com/company/inkg... Ink's Instagram: https://www.instagram.com/inkglobal/ Ink's Twitter: https://twitter.com/inkglobal Ink's Facebook: https://www.facebook.com/inktravelmedia/ Connect w/ Eric Elliott: Website: https://heyimeric.com/ Facebook: https://www.facebook.com/heyimeric LinkedIn: https://www.linkedin.com/in/eric-elli... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Podcast: https://podcasts.apple.com/us/podcast...

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The AdCast Podcast 66 - Get Empowered Through Your Data with Frost Li of Social Chat

Adcast

Play Episode Listen Later Aug 10, 2022 39:06


Frost Li is San Francisco-based entrepreneur, software engineer, and computer scientist. She was formerly Head of Growth at Wish, and has provided consultation to unlock and scale growth opportunities with ML and data-driven strategies for companies like Teespring, Lyft, Pinterest,& Rappi, as well as software engineering at Twitter, Apple, & Google. Frost is the Founder and CEO of Social Chat, a software that enables brands to host live shopping events directly on their website. Live shopping empowers retailers by increasing overall engagement, average order value, and conversion rate. SocialChat provides the social commerce solution to e-commerce stores giving brands the ability to run live video shopping, simulating the in-person shopping experience for customers. The brands in turn get all the interactions to further optimize the experiences for the users both on the site and through CRM channels for best branding and performance ROI In This Episode we discuss how machine learning can help personalize the online-shopping experience, how brands can optimize their content, what Social Chat is & how it can benefit a brand, how machines are different than humans, the lack of clarity on social media ROI, the future of machine learning/AI, the power of data, and micro vs macro influencers. Connect w/ Frost Li: Website: https://socialchat.ai/ LinkedIn: https://www.linkedin.com/in/frost-li-... Twitter: https://twitter.com/frost Instagram: https://www.instagram.com/frostli/ Connect w/ Eric Elliott: Website: https://heyimeric.com/ Facebook: https://www.facebook.com/heyimeric LinkedIn: https://www.linkedin.com/in/eric-elli... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Podcast: https://podcasts.apple.com/us/podcast...

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The AdCast Podcast 65 - Unmasking R. Kelly with Jim DeRogatis

Adcast

Play Episode Listen Later Jul 27, 2022 73:34


Jim DeRogatis is the man who first received the infamous R. Kelly sex tape, breaking the story to the public. He was a music critic at the Chicago Sun-Times in 2000 when he received an anonymous fax tipping him off: Kelly, the tipster wrote, “had a problem with young girls.” DeRogatis investigated that tip and found that multiple lawsuits had been filed against Kelly accusing him of sexually abusing girls as young as 14. He published a story that reported his findings in late 2000 — and then he continued to publish follow-ups in the face of widespread public indifference, as Kelly's career continued to flourish. DeRogatis soon became the person that people who knew things about Kelly sent tips to. Two videotapes that appeared to show Kelly having sex with young girls were sent to DeRogatis's home in 2001 and 2002, and the second one became the centerpiece of Kelly's 2008 child pornography trial. Jim DeRogatis is an associate professor of instruction with the Department of English and Creative Writing at Columbia College Chicago, and together with Greg Kot, he co-hosts Sound Opinions, the world's only rock 'n' roll talk show, an independent production heard on some 150 public radio stations nationally via PRX, as well as on podcast at soundopinions.org. He spent 15 years as the pop music critic at The Chicago Sun-Times, and continues to cover news and culture as a freelance writer, including via contributions to The New Yorker He has now compiled the results of all his work — nearly 20 years of investigative journalism — into a book, titled: “Soulless: The Case against R. Kelly”, and it's a damning indictment of not just Kelly but also the system that allowed him to survive and flourish for so long In this episode, we discuss the timeline of R. Kelly's sexual misconduct, how Jim became involved with the investigation, the backlash Jim received for investigating R. Kelly, the failure and corruption of the United States Court System, the immorality of music labels, the symbolism in R. Kelly's music, the racial divide in Chicago, and the many other alleged child-predator celebrities who've managed to slip through the cracks Read "Soulless: The Case Against R. Kelly" https://www.amazon.com/Soulless-Case-... Connect w/ Jim DeRogatis: Website: http://jimdero.com/ Radio Show: http://soundopinions.org/ Twitter: https://twitter.com/jimderogatis Connect w/ Eric Elliott: Website: https://heyimeric.com/ Facebook: https://www.facebook.com/heyimeric LinkedIn: https://www.linkedin.com/in/eric-elli... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Podcast: https://podcasts.apple.com/us/podcast... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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The AdCast Podcast 64 - Get Out of Your Own Way with Gina Michnowicz of The Craftsman Agency

Adcast

Play Episode Listen Later Jul 13, 2022 60:31


Gina Michnowicz is CEO and Executive Creative Director of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina's work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients. In this episode we discuss humanization of brands, how AI will affect creative agencies, clients getting stuck in their old ways, the value of working with young people, the importance of platform-specific content, the unique opportunity Tiktok offers, being creative while working remote, and how advertisements influence culture. Connect w/ Gina Michnowicz Website: https://www.thecraftsmanagency.com/ Gina's LinkedIn: https://www.linkedin.com/in/gina-gian... Gina's Twitter: https://mobile.twitter.com/ginamichno... Gina's Instagram: https://www.instagram.com/ginamichno/ The Craftsman Agency's LinkedIn: https://www.linkedin.com/company/the-... The Craftsman Agency's Twitter: https://twitter.com/agencycraftsman The Craftsman Agency's Instagram: https://www.instagram.com/thecraftsma... Connect w/ Eric Elliott: Website: https://heyimeric.com/ Facebook: https://www.facebook.com/heyimeric LinkedIn: https://www.linkedin.com/in/eric-elli... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Podcast: https://podcasts.apple.com/us/podcast... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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The AdCast Podcast 63 - Revolutionize Your Online Marketing with Kyle Jepson of Hubspot

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Play Episode Listen Later Jul 6, 2022 62:30


Kyle Jepson is the Sr. Inbound Professor at HubSpot. He teaches free online courses at HubSpot Academy, the worldwide leader in inbound marketing and sales education. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot's sales software. He also makes tutorials and new feature update videos for Hubspot on his LinkedIn, which has impressively garnered over 3 million combined views! He is on the leading front of transforming the way businesses sell, and in this episode he came down to delve DEEP into the mind-blowing potential of Hubspot. In this episode we discuss the common pitfalls of CRM platforms, what sets the Hubspot apart, why Hubspot Academy is free, the value of Hubspot certifications, who Hubspot is and is not for, the way the internet has changed sales, Hubspot success stories, and a brilliant approach to building a social media audience as a business. Connect w/ Kyle Jepson: Kyle's LinkedIn: https://www.linkedin.com/in/kyleanthonyjepson/ Kyle's Twitter: https://twitter.com/kyle_jepson Connect w/ Eric Elliott: Website: https://heyimeric.com/ Facebook: https://www.facebook.com/heyimeric LinkedIn: https://www.linkedin.com/in/eric-elli... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Podcast: https://podcasts.apple.com/us/podcast... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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The AdCast Podcast 62 - Cutting The Fluff with Kezia Israel of Kizkopop

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Play Episode Listen Later Jun 8, 2022 41:01


Kezia Israel is the Owner and Verbal Identity Strategist at Kizkopop™, a Newark, NJ-based company that simplifies jargon-filled messages for FinTech brands to achieve clear communication without confusion. Growing up in her home country of Jamaica, Kezia always had a natural affinity for the visual arts by expressing herself through the medium of drawing and graphic design. After graduating with a B.S. in Graphic Design and an MBA in Marketing & Business Management from Montclair University, she adapted the processes she used for visual art into writing verbal identity for brands. By expressing her art through language, she harnesses the power of words with the goal of impacting one million brands. In this Episode, we discuss: the future of Fintech, how to make money as a creative, marketing vs branding, companies following trends, and the value of positioning. Connect w/ Kezia Israel Instagram: https://www.instagram.com/kizkopop_/ LinkedIn: https://www.linkedin.com/in/keziaisrael/ Facebook: https://www.facebook.com/kizkopop Twitter: https://mobile.twitter.com/kizkopop Connect w/ Eric Elliott: Website: https://heyimeric.com/ Facebook: https://www.facebook.com/heyimeric LinkedIn: https://www.linkedin.com/in/eric-elli... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Podcast: https://podcasts.apple.com/us/podcast... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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The AdCast Podcast 61 - Dissolving Illusions with David Bates of Bokeh

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Play Episode Listen Later May 25, 2022 71:39


David Bates is the founder, CEO, and Creative Director at Bokeh, a global integrated creative agency built to craft brand stories that drive connections and bridge the gap between traditional and digital media. David started Bokeh as a side-hustle when he was 22 years old and working for Google as a video producer, not too long after Bokeh's inception, David left google to pursue Bokeh full-time. What started as a few guys making wedding videos has turned into a widely successful, nationally recognized creative agency. Aimed at developing compelling content for every storytelling platform, Bokeh specializes in providing cinematic marketing, branding strategy, and creative design to both startups and commercial enterprises. Bokeh has provided their services to some of the most exceptional teams and industry giants in the world; working with companies like Apple, Google, Spotify, Airbnb, Instagram, Facebook, Coinbase, and Bumble- just to name a few. In this episode of The AdCast Podcast, David and I discuss our experiences with learning about marketing in the most unexpected places, the similarities most people who run agencies share, David's experience at Google, the story of Bokeh's origin, working remote, and approaching creative projects. Connect w/ David Bates: Website: https://bokeh.agency/ David's LinkedIn: https://www.linkedin.com/in/dbates0623/ David's Instagram: https://www.instagram.com/dbates0623/ Bokeh's LinkedIn: https://www.linkedin.com/company/boke... Bokeh's Instagram: https://www.instagram.com/bokeh.agency/ Bokeh's Twitter: https://twitter.com/bokehinc Connect w/ Eric Elliott: Website: https://heyimeric.com/ Facebook: https://www.facebook.com/heyimeric LinkedIn: https://www.linkedin.com/in/eric-elli... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Podcast: https://podcasts.apple.com/us/podcast... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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The Adcast Podcast 60 - "Creativity Demands Courage" w/ Nick Bailey of futurefactor

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Play Episode Listen Later May 4, 2022 54:16


Based in the Netherlands, Nick Bailey is a highly decorated creative strategist and digital marketing expert. Named by Adweek in 2011 as one of the world's top 10 creative minds in digital, Nick has held strategic and creative leadership positions at AKQA, Isobar, and DigitasLBi, and picked up over 100 international awards along the way. In 2018, Nick became the creative partner & CEO of “futurefactor” a global communications consultancy that helps creative innovators and ambitious brands identify, articulate, and amplify a leadership position. Through communications strategy, content, and PR; the 20-strong business has achieved a twelve-year long legacy of helping creative companies, tech innovators, and ambitious brands like Airbnb, General Mills, and Uber be the best version of themselves, and be future-proofed for the coming era. IN THIS EPISODE The future of creativity and access to essential creative tools, the social climate of comedy, the risks and requirements of creativity, things creative people should avoid, companies and how they affect diversity and overall cultural impact, social media and mass communication. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.VIPMarketing.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VIPMarketingUSA Produced by Craft Creative, Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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The AdCast Podcast 59 - Tap The Table with Ryan Baggott

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Play Episode Listen Later Apr 20, 2022 51:55


Ryan Baggott is a Digital Marketing expert with over a decade of digital marketing, social media, and content creation experience. Based in the Hilton Head Island/Savannah area, there is no other consultant who has generated more sales, leads, engagements, or video views in the social media industry. In 2020, Ryan released his revolutionary app called ‘Tap The Table', an AI & Automation Software, designed to automate your digital marketing, as well as provide detailed & accurate breakdowns of your ROI analytics. If you're interested in online marketing for your business, you will not want to miss this one. IN THIS EPISODE The truth about Facebook & privacy, the potential of automation for business, navigating funnel marketing, old school vs new school avenues of marketing, the trajectory of human social behavior. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.VIPMarketing.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VIPMarketingUSA Produced by Craft Creative, Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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The AdCast Podcast 58 - "Go Luck Yourself" with Andy Nairn

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Play Episode Listen Later Apr 6, 2022 38:38


Andy Nairn is one of the world's most respected brand strategists, and the co-founder of one of the UK's most successful creative agencies: Lucky Generals. Named after Napoleon's famous quote "I would rather have a general who was lucky than one who was good", the agency has more than lived up to its name, securing work with Amazon, Virgin Atlantic, Yorkshire Tea and many more. Lucky Generals has been shortlisted for Campaign magazine's Agency of the Year for the last five years in a row, and Andy has been recognized as one of the top five creative people in world advertising by Business Insider. While he certainly believes in hard work, he argues that one resource that's missing from many agencies, and marketers alike is, you guessed it; luck! In his book “Go Luck Yourself” he demystifies luck, and offers 40 ways to stack the odds in your brands favor. IN THIS EPISODE The future of marketing agencies, discovering different avenues of creativity, authenticity in branding, and the inspiration behind his book “Go Luck Yourself”. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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AdCast Podcast - Best of 2021 Special

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Play Episode Listen Later Jan 5, 2022 50:49


IN THIS EPISODE In 2021 The AdCast Podcast had some milestone episodes and insightful interviews with some hard hitting guests, and in this special episode we wanted to give you our best moments of the year! Enjoy. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com

Broadcast der Fussball-Podcast
Bro|adcast S2F11 - Und er wollte doch nur Dabben

Broadcast der Fussball-Podcast

Play Episode Listen Later Dec 8, 2021 71:07


Soon...

wollte adcast
Broadcast der Fussball-Podcast
Bro|adcast S2F10 - Manuel Riemann wettet...

Broadcast der Fussball-Podcast

Play Episode Listen Later Nov 10, 2021 72:44


Was für ein Wochenende! Thomas Gottschalk gibt der Nation ihre Seele zurück, die FCB Doku zieht ihre Kreise und in der Bundeliga geht es hoch her. Beide Topspiele (FCB v SCF, RBL v BVB) haben wir uns genauer angeguckt und besprechen die weiteren Aufreger des Spieltags: Riemanns Elfer-Fehlschuss, Modeste's Jubel und Ole's große Niederlage in Manchester. Bleibt dran und am Ball mit der neuen langen Folge für die Länderspielpause!

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The AdCast Podcast 57 - With Blair Enns "The Professor of Pricing."

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Play Episode Listen Later Nov 10, 2021 61:53


Blair Enns is the founder and CEO of Win Without Pitching, the sales training and coaching program for creative professionals. Since founding Win Without Pitching in 2001 (as a consulting practice, initially), Blair has advised hundreds of design firms, advertising agencies and other creative practices on six continents on how to deprogram themselves from the standard approach to winning new business. IN THIS EPISODE We discuss how to price creative work on value and not hours. This is a great discussion and you'll learn a lot! ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com

Broadcast der Fussball-Podcast
Bro|adcast S2F9 - Die Festung fällt

Broadcast der Fussball-Podcast

Play Episode Listen Later Nov 3, 2021 60:13


Eine Stunde Fussball kompakt gibt es in dieser Folge! Von Babelsberg nach Manchester, von Simsheim bis M'Gladbach kommt jeder auf seine Kosten. Wir besprechen für euch den gesamten 10. Spieltag und kommen dabei aufs FloKo Debüt in Wolfsburg und den Fall der Unioner Festung zu sprechen. Viel Spaß in der 10. Fplge der 2. Staffel.

Broadcast der Fussball-Podcast
Bro|adcast S2F8 - We Kick van Bommel

Broadcast der Fussball-Podcast

Play Episode Listen Later Oct 25, 2021 68:11


2morrow

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Bro|adcast S2F7 - Next Monday I'm in Love

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Play Episode Listen Later Oct 19, 2021 46:56


Next Monday I'm In love..denn dann ist Lennart auch wieder dabei! Leider sind wir vielbeschäftigt und so übernimmt Seb heute als One Man Show. Jedes Spiel bekommt einige Sätze gewidmet und es Seb gibt seine dunkelsten Stunden preis! Freitag/Samstag 00:00 TSG v KOE (5:0) 08:10 SCF v RBL (1:1) 13:23 BVB v M05 (3:1) 17:50 SGE v BSC (1:2) 21:35 FCU v WOB (2:0) 26:41 SGF v BOC (0:1) 28:25 BMG v VFB (1:1) Sonntag 34:10 B04 v FCB (1:5) 37:27 FCA v DSC (1:1)

Broadcast der Fussball-Podcast
Bro|adcast S2F6 - Alleine ist's schwer

Broadcast der Fussball-Podcast

Play Episode Listen Later Oct 8, 2021 70:11


Folge ohne Seb = Gute Folge

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Bro|adcast S2F5 - Alternative Fakten

Broadcast der Fussball-Podcast

Play Episode Listen Later Sep 28, 2021 70:35


What? Hans Jörg Butt UCL Sieger? Ulf Kirsten war ein Torwart? Seb kommt in dieser Folge ins Wanken wie ein Spitzenpolitiker in der Wahlarena und so hat Lennart leichtes Spiel bei seinem Comeback zu überzeugen. Dieses mal im Showcase: RBL v BSC und BMG v BVB! Weitere Themen sind das letzte Spiel in der Dreisamarena, Brunos verschossener Elfmeter für ManU, die Champions League und der starke Start der Viola und Senior Vincenzo Italiano in der Seria A. Timestamps: soon...

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Bro|adcast S2F4 - Solo: A Bro|adcast Story

Broadcast der Fussball-Podcast

Play Episode Listen Later Sep 20, 2021 46:37


Soon...

solo adcast
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Bro|adcast S2F3 - Lügenbaron!?

Broadcast der Fussball-Podcast

Play Episode Listen Later Sep 12, 2021 62:20


00:00 - 28:48 Bundesliga Showcase mit B04 v BVB und RBL v FCB 28:48 - 33:08 Bundesliga der 3.Spieltag Kompakt (inkl. Tipps zum Sonntag) 33:08 - 39:55 Frankfurt + Kostic =

Broadcast der Fussball-Podcast
Bro|adcast S2F2 - Geschmackssache

Broadcast der Fussball-Podcast

Play Episode Listen Later Aug 30, 2021 71:54


Geschmäcker sind bekanntlich verschieden.. und so haben wir am 3. Spieltag die Spiele BVB v TSG und WOB v RBL im Showcase. War das am Sonntag wirklich ein Topspiel? Außerdem blicken wir für euch auf Flicks DFB -Nominierung, die nationalen sowie europäischen Pokalauslosungen und beäugen den eskalierenden Transfermarkt. Ist Messi eine Schlange? Wer wechselt noch? Und wer hat eigentlich Bayern zur Meisterschaft 2016 verteidigt? All das im einzig wahren Bro|adcast dieser Woche! 00:00 - 18:45 Bundesliga Showcase mit BVB v TSG und WOB v RBL 18:45 - 26:55 Bundesliga Update 26:55 - 35:50 Bro|adcast HISTORY 35:50 - 46:55 Der kleine Transfer - Check 46:55 - 53:50 DFB Pokal & Flicks Dream Team 53:50 - 1:11:54 ‚International Corner' mit UCL Auslosung, Jorginho Trash?, eskalativer Transfersommer 2021

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The AdCast Podcast 56 - "The Power of Pinterest" with Lindsay Shearer

Adcast

Play Episode Listen Later Aug 25, 2021 38:45


On todays episode we are going to spend some time with Pinterest. Our Guest, Lindsay Shearer is a "Serial Entrepreneur" & traffic generation specialist who has helped businesses scale from 6 to 9 figures in sales per month using only Pinterest Some of the topics discussed are: When is Pinterest the best avenue for your social presence? What kind of businesses could benefit from posting on Pinterest? What tools are on the back-end? Theres a lot of great information here for anyone wanting to know more about Pinterest. This is the AdCast. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com

Broadcast der Fussball-Podcast
Bro|adcast S2F1 - Shot in the Dark

Broadcast der Fussball-Podcast

Play Episode Listen Later Aug 21, 2021 67:06


Wir sind zurück! Und dieses Jahr erwartet euch die Bundesliga kompakt zusammengefasst, garniert mit News und Themen aus aller Welt! In dieser Folge fassen wir unseren Fussballsommer zusammen, blicken kurz auf den ersten Spieltag der Bundesliga und benennen unsere Tops und Flops der kommenden Saison. Dabei stehen die Spiele des FCU v B04, BMG v FCB und BVB v SGE im Showcase. In der neuen Rubrik "Bro|adcast International" sprechen wir über die neue Macht aus Paris rund um Messi, den allgemeinen Transferwahnsinn und wie er sich auf den Fussball auswirkt. Viel Spaß mit der ersten Folge der 2. Staffel! Timestamps: 00:00 - 12:48 Unser Fussballsommer 12:48 - 18:15 Was ist neu im Bro|adcast? 18:15 - 35:00 Bundesliga der 1.Spieltag Kompakt 35:00 - 46:20 Unsere Bundesliga Predictions 21/22 46:00 - 49:39 RIP Gerd Müller 49:39 - 1:07:06 Bro|adcast International

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The AdCast Podcast 55 - A Game Changing Decision with Marlon Kimpson

Adcast

Play Episode Listen Later Aug 11, 2021 62:27


It's a great day for NCAA players, but it's an even better day to be a listener of The Ad Cast Podcast. Because we welcome our first return guest, SC State Senator Marlon Kimpson. He is back to speak with us about the new ruling that allows NCAA players to earn money off of their name and likeness for the first time ever. It's a historic decision that will lead to big changes in all of college sports across the board. Some of the changes discussed include: Economic inequality among students. How will recruitment be affected? Providing financial eduction for students. The effects of the Ed O'Bannon case. AND MORE!!!! ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com

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The AdCast Podcast 54 - Creating Musical Signatures with Cary Reich

Adcast

Play Episode Listen Later Jun 17, 2021 44:06


It's one thing to say what you do, but it's another thing to sing it. We invited "The Jingle Dude" Cary Reich to the AdCast Podcast to talk about the effect that a musical signature can have on your business. We go over the effectiveness of jingles, and the creative impression they leave on their respective markets. Stay tuned a for a conversation that's both super fun and super informative. This is the AdCast. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com

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Bro|adcast Folge 40 - Der große Saisonrückblick mit Mischa Knobloch - Teil 2

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Play Episode Listen Later Jun 10, 2021 86:20


Weiter geht es mit unserem großen Saisonrückblick! Wie auch schon in Teil 1 werden wir unterstützt von Mischa Knobloch, der die letzten 3 Jahre als Editor Sports und Kommentator für Amazon tätig war. Wir schließen nahtlos an und blicken gewohnt ausführlich auf die Saison der verbleibenden 9 Klubs und beantworten zum Saisonverlauf relevante Fragen.

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Bro|adcast Folge 39 - Der große Saisonrückblick mit Mischa Knobloch - Teil 1

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Play Episode Listen Later Jun 2, 2021 94:01


Wir freuen uns sehr unseren ersten Gast begrüßen zu dürfen! Mischa Knobloch unterstützt uns tatkräftig im großen Saisonrückblick zur Saison 2020/21. Wundert euch nicht, wenn euch Mischa's Stimme bekannt vorkommt. In den letzten 3 Jahren kommentierte und arbeitete er für Amazon und leitete die Produktion des Audiodienstes. Es werden viele eurer spannenden Fragen zur Ausnahmespielzeit beantwortet: Verlieren die Bayern durch die Abgänge ihre Mia - San - Mia - Identität? Wer war der Torwart der Saison? Und wer hält sich länger im Amt: Hütter oder Rose? Im Stile der ersten Season unseres Podcasts haben wir uns viel Zeit genommen: 00:00 – 03:07 Vorstellung Mischa Knobloch 03:07 – 07:55 Kurzeinschätzung der Saison 07:55 – 18:53 FC Bayern München 18:53 – 30:07 VFB Stuttgart 30:07 – 38:03 TSG Hoffenheim 38:03 – 48:05 1. FC Köln 48:05 – 52:45 SC Freiburg 52:45 – 01:02:58 VFL Wolfsburg 01:02:58 – 01:10:25 Borussia Mönchengladbach 01:10:25 – 01:26:36 Borussia Dortmund 01:26:26 – 01:34:01 FC Augsburg Freut euch auf auf Teil 2!

Adcast
The AdCast Podcast - Content is King with Verblio's Steve Pockross

Adcast

Play Episode Listen Later May 27, 2021 32:39


The need for content in today's world is at an all time high. Many businesses understand the importance of providing relevant, relatable content to their audience. But what do you do when your business needs outweigh your ability to produce high quality content? The answer is simple, hire a professional. That's the philosophy behind Verblio, The blog and content writing service that over 1500 businesses rely on month after month. In this episode of The AdCast Podcast we speak with Mr. Steve Pockross, CEO of Verblio and go into depth into what it takes to make compelling content for businesses across the world. Check it out! ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com

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Bro|adcast Folge 38 - Alles oder Nichts

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Play Episode Listen Later May 25, 2021 92:36


Alles oder Nix hieß es am letzten Spieltag der Bundesligasaison 20/21 (exkl. Relegation). Und was war das für ein Spieltag? In letzter Sekunde rettet sich Köln, schickt Bremen damit runter und Robert Lewandowski steigt zum alleinigen Torschützenrekordhalter auf! Wir gucken auf das große Abstiegsdrama und auch das ganze unwichtige Beiwerk in Bro|adcast Folge 38!

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Bro|adcast Folge 37 - 4 Ever Lewy

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Play Episode Listen Later May 18, 2021 98:27


Es ist der vorletzte Spieltag 2021 und Robert Lewandowski zieht mit Gerd Müller gleich. Beide halten nun den Torrekord von 40 Toren. Zumindest bis zum letzten Spieltag, an dem Lewy alles klar machen kann. Eine weitere Entscheidung steht für die Bremer an, die von Thomas Schaaf in ein Entscheidungsspiel um den Abstieg geführt werden. Dafür konnte die Party in Berlin, Augsburg und Mainz starten! Also feiert auch mit uns eine der letzten Podpartys für diese Saison und erfahrt wirklich ALLES zum 33.Spieltag in Bro|adcast Folge 37!