Podcasts about double your freelancing

Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City. Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City. Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing. Through his work, Brandon learned how brands - large and small - told their stories and built their brands.In This Conversation We Discuss:[00:39] Intro[01:32] Creating a brand with a positive community impact[02:53] Experiencing first sales at a pop-up[04:10] Bootstrapping and soft launching the business[05:30] Launching without overthinking[06:30] Balancing day jobs and side hustle[07:26] Leveraging project management skills[08:36] Recognizing project management as a skill[09:49] Electric Eye: your true Shopify expert[10:46] Discovering opportunities in unexpected places[12:16] Adjusting business projections post-pandemic[14:00] Standing out in a saturated online market[14:58] Transitioning from corporate to startup[16:25] Fulfillment in building a passion-driven career[18:24] The power of networking in business[20:53] Expanding your Luck Surface Area[22:32] Evolving products based on real-world insights[23:38] Luxury accessories and apparel from For OthersResources:Subscribe to Honest Ecommerce on YoutubeA mission-driven lifestyle brand for-others.com/Follow Brandon Blum linkedin.com/in/blumbrandon/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time.For the last decade, Brennan Dunn has been building "email-first" businesses.Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.In this episode, we discuss:

Do you ever wonder how you can generate more revenue and get more meaning from your work in less time? Today we're joined by writer, strategist and coach, Austin Church, the founder of FreelanceCake.com. He shares effective strategies for becoming not just an implementer, but a consultant and strategist for your clients in more than six different in-demand areas. These services will help you add a whole new layer of income to your freelance or virtual assistant business!   Podcast Outline: [0:00] Introduction to Austin Church and the topic of becoming a freelance strategist/consultant - Austin tells the story of how he became a freelancer and a strategist.  [5:46] The challenge of how to generate more revenue and get more meaning from your work in less time - some reasons why freelancers struggle to move from being an implementer to being a strategist or consultant. [7:21] The challenge of routine - how we don't always recognize how the aptitudes required in our tasks relate to consulting. [11:50] How we tend to overestimate how much clarity other people have - examples of ways you can use your expertise to lead strategy sessions with your clients. [15:13] How clients are enthusiastic in their gratitude after strategy sessions - the importance of using consulting questions before creating an actionable plan.   How to add a strategy service to your freelance business [18:21] #1 Paid Discovery or Project Roadmapping - examples of what this entails and the purposes it serves. [20:55] #2 Content Roadmapping and Content/Copy Strategy - examples of how you can help clients with their website content and questions you can ask. [22:06] #3 Social Media Strategy - how to strategize social media post topics. [22:36] #4 Product or Business Strategy - how it's similar to being an ad hoc business partner for clients. [23:08} #5 UI/UX Strategy - examples of how this applies to software and user pathways. [23:20] #6 Website Strategy - how it involves mapping the customer's journey through the website and clarifying the website's job. [24:15] An example of how lucrative technology consulting can be - encouragement to be proactive with clients and offer a strategy service. [26:01] How to sell your strategy services - an example of what Austin's sales funnel and packages are like. [31:27] How being a strategist builds credibility for your current services [32:22] A range of hourly rates for someone who's just beginning as a strategist - the best rule of thumb to use when figuring out pricing and going into your first strategy session. [37:06] How to connect with Austin and get to know more about what he's doing   Resources and tools discussed in this episode: Freelance University    Learn more about Austin Church: Website:     Connect with Austin: LinkedIn:  Twitter:     Resources and Tools:  Double Your Freelancing with Brennan Dunn WordPress  Instagram Kajabi Clarity FM LinkedIn  Twitter 

Wondering how best to grow your audience or perhaps, how to fund your next trip to Ireland? If so, this week's podcast is a must-listen for you! This week, joining Conor on the show is special guest and serial entrepreneur Brennan Dunn. Brennan is the co-founder of RightMessage, a platform for online businesses to enhance their automated segmentation and website personalisation. In this episode, Brennan walks us through his fascinating leap from consulting into SaaS, launching and selling his project management tool Planscope and the accidental beginning of his thriving community, Double Your Freelancing, where he advises 50K + freelancers and agencies across the globe.Conor and Brennan unpack so much, including the secret to building with your audience, effective communication and truly understanding your customer's needs. Brennan also reveals what worked well when starting a new business from scratch. Main points throughout the discussion include: An introduction to Brennan Dunn.  The rise of an accidental business. Being personable and building connections with your customers.The practice of creating evergreen content.The art of conversational copywriting: write as you speak!Utilising the voice of customer data.Re-evaluating a career and starting a new venture from scratch.What worked well: Brennan's proven business stepping-stone.Why you should borrow an audience. The key to real-time product positioning.Communicating directly and effectively with customers.How to elevate your customer testimonials to new heights. Brennan's advice for obtaining your first ten customers. Connect Brennan:https://www.linkedin.com/in/brennandunn/   https://doubleyourfreelancing.com/ https://twitter.com/brennandunn https://rightmessage.com/ https://createandsell.co/ Connect with First 10 Podcast host Conor McCarthy: https://www.first10podcast.comhttps://twitter.com/TheFirst10Podhttps://www.linkedin.com/in/comccart/ Resources:https://copyhackers.com/ Book: The Brain Audit by Sean D'Souzahttps://www.amazon.co.uk/Brain-Audit-Customers-They-Dont/dp/0473175045 https://www.robfitz.com/home Check out my podcast partners!Buzzsprout: https://www.buzzsprout.com/?referrer_id=1389931Otter: https://otter.ai/referrals/ETRNKY16Calendly: https://calendly.grsm.io/ilev18qxpn1eProduced in partnership with podlad.com

How should membership-focused companies think about marketing automation? In this episode, we talk to Blair Wadman, an email automation consultant specializing in membership-focused companies. You'll learn about the similarities and differences of these companies compared to the traditional SaaS model, the tools used to run these businesses, tips for email marketing, and more.Visit our website for the detailed episode recap with key learnings.Blair's consulting websiteBrennan Dunn — founder of Double Your Freelancing, co-founder of RightMessageZapier — an integration platformMemberstack, MemberVault — popular membership systemsCircle, Tribe — popular community platformsMemberWise — an online community resourceUserlist — an email automation tool for SaaSPardot — a high-end email automation toolFizzle — a popular content siteMastering Email Software with Brennan DunnFollow Blair on TwitterAutomate Your Membership — Blair's special newsletterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Brennan Dunn is the creator of Double Your Freelancing, RightMessage, and Mastering ConvertKit. Brennan is one of the most well-regarded email marketers on the planet. Using cutting-edge techniques in personalization, Brennan has generated millions of dollars in sales of his products – and a lot of that is automated. After starting Double Your Freelancing as a blog in 2015, Brennan realized that he could more effectively sell his courses using personalization on his website and in his email. In 2018, the founders of ConvertKit, Teachable, and convinced Brennan to create a software platform called RightMessage. Brennan teaches his advanced use of email marketing in his popular course, Mastering ConvertKit. In this episode, we talk about how Brennan built his broad skillset, the job that changed the way he thought about sales, why he built an agency and ultimately closed it down, and how Personalization creates a better experience for your audience while also increasing your revenue. Visit DoubleYourFreelancing.com Learn more about RightMessage Subscribe to Create & Sell Learn more about Mastering ConvertKit Full transcript and show notes *** LISTENER SUPPORT Join our community on Facebook Support this show through Buy Me A Coffee. *** SPONSORS Try Podia and save 15% for life as a Creative Elements listener Start your free trial of SavvyCal and get your first month free using promo code ELEMENTS Get a free month of Blinkist Premium Try Grammarly for free and save 20% on Grammarly Premium *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’ll be chatting with a very successful online entrepreneur, Brennan Dunn. Brennan is the founder of Double Your Freelancing and has taught over 50,000 freelancers and agencies how to earn more money working with better clients. He’s also the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses. Fun fact: Brennan has his pilot's license and also owns a small prop plane. Why should YOU tune-in? Do you really know your audience? Businesses invest so much in content marketing and creating opt-ins that convert. BUT, if you don’t REALLY know who your audience is, you might just be spinning your wheels. Find out how Brennan has optimized and automated these aspects of his business.    What we’re talking about: Online courses Onsite personalization Positioning and target markets Content marketing Email list building and opt-ins Virtual assistants   Links mentioned in this episode: Brennan’s Websites: Double Your Freelancing & Right Message Brennan’s Twitter ConvertKit Course   Minute-by-minute breakdown: 2:27 – How Brennan explains to friends and family what it is that he does for a living 3:15 – Brennan has multiple online businesses 8:50 – Right Message 17:14 – Creating more effective opt-ins 21:15 – Areas that a virtual assistant could improve the onsite personalization process 28:52 – Brennan knows a lot of big name people 32:06 – Corporate experiences 35:21 – Big needs that virtual assistants can help with 41:55 – What’s next for Brennan?

"One thing I've learned with SaaS is that a lot of the urgency methods that might work for selling online courses don't always translate to selling softwares. A lot of it needs to be people signing up months potentially down the road after learning about the thing that you do when getting your weekly emails."– Brennan Dunn, Founder of Double Your Freelancing and Co-Founder of RightMessageBrennan Dunn lost $500,000 and is here to tell you how he gained it back and more. Join Ben Schneider and Brennan Dunn as Brennan walks us through the biggest factor that made him lose $40,000 monthly, and how he built it back. In running a business, you encounter numerous problems that not many are aware of. This makes solving those problems a lot harder because guidance is scarce, and every move you make is time-sensitive. In this episode, Brennan enumerates the problems he encountered in running a SaaS business and how he bounced back from them!Episode Notes:To find out more about Brennan Dunn, click the following links:Website | Facebook | Twitter | LinkedInPersonalize any content, on any website. Go to RightMessage.Com for more info!Connect with Ben on Instagram and on his website.For more information and to explore other episodes, click here. We'd love to hear from you! Leave us a rating and review!Shoot us a message and FOLLOW us on Instagram: @bllpodcastcomCalling ALL entrepreneurs and online talents! --check out the NEW job search platform Jobmofy.com to upgrade your business!*Questions or inquiries: hello@bllpodcast.com

Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers. We know that niched offerings outperform generic, but Brennan takes personalization to the next level. Brennan’s area of expertise is dynamic niching - on the fly, data-informed curation of messaging to appeal to each individual customer. If you care about simple ways to increase conversions, and your customer personalization is limited to *|FNAME|*, THIS is the pod for you. Listen for value bombs on:

Mojca Zove (previously Mars) is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched a brand new online course about Facebook Ads - The Science of Facebook Ads.She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.Some of her past and current clients include: ConvertKit, ClockShark, Double Your Freelancing, CEO Warrior, Egghead, Hubstaff, Codeable, and many more.Want to connect with Mojca Zove?Website: https://superspicymedia.comFacebook: https://www.facebook.com/superspicymedia/Instagram: https://www.instagram.com/mojcamars/BONUS: 7 DAY ROADMAP: How to spend $10/day on ads and actually get results--Want a simple step-by-step process to plan and execute your launch? Download "Your 90 Day Launch Plan Essentials" - https://kenwestgaard.com/90-day-launch-plan"The 90 Launch Plan Essentials is really fantastic! I will be using this again and again! The launch process can often seem really hectic and crazy, but Ken breaks it down into simple and easy manageable steps with goals and deadlines so you can get your desired results. I highly recommend Ken and his program!" - Nick BonitatibusIf you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @kenwestgaard. Don't forget to subscribe to the podcast receive notifications of new episodes.Haven’t left a review yet? All you have to do is go to https://kenwestgaard.com/podcast, and thanks for your support of this show!Support the show (http://paypal.me/kenwestgaard)

Brennan Dunn is the founder of Double Your Freelancing and helps teach over 50,000 freelancers and agencies how to earn more money and work with better clients. He’s also the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses.

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got glass ceilings, organizational phases, superfans, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/glass-ceilings-organizational-phases-superfans-and-more-in-process-hacker-news/. Enjoy! Events You can catch Ann Mei Chang as a keynote speaker at OpEx DC 2019 Humentum Annual Conference, a gathering focused on growing trust for greater impact, which will happen from July 10 to 12 in Washington, DC. The Woman Evolve Conference 2019 is all about encouraging ladies to connect, grow, and shatter glass ceilings. Nicaila Matthews-Okome will deliver a workshop at the event, which will take place in Denver, Colorado from July 12 to 13 Register for The Growth Design Series, happening from July 29 to August 1, to increase the membership of the growth designers community and help deliver more value to clients. The event is brought to you by Cascade SF, founded by Andi Galpern. Product managers, join Rich Mironov for a presentation on “What Do Product Leaders Do?” in Palo Alto on August 7 to learn about how to advance your careers and product leadership skills. Media The Effective Founder features Brennan Dunn, who shares about his startup journey from building Double Your Freelancing to RightMessage. Brian Solis digs into the topic of digital anthropology, how technology has affected everyone’s minds and health, and how he came up with the idea for his book, Lifescale, in a new interview on Mind, Body Spirit with Dr. Kayte. Aaron Walker is a life and business coach whom Engel Jones has turned to for guidance. Listen to Aaron’s engaging twelve-minute conversation with Engel on the Twelve-Minute Convos Podcast. Writing On Best Practices in Human Resources, Joy Wiggins who was recently a guest on Hack the Process with her co-author, Kami Anderson, lists five ways women can go from sabotage to support and help each other instead of showing hostility. Kimberly Wiefling is a lady badass, and you can read about her inspirations and her passionate, scrappy approach to life on Lady Badassery. Loonshots author, Safi Bahcall is a physicist and biotech entrepreneur, and on the Outside Voices Podcast, he dives into innovation and the basic phases of an organization. Recommended Resources Give It Up by Netroots Nation is gathering folks on July 12 in Philadelphia to help find ways to develop a donor base and directly give to the community. Leslie Mac, whom Michelle Kim looks up to, is going to take part as a speaker. Product folks, get your tickets for Mind the Product San Francisco, which will run from July 15 to 16 and will highlight some of the industry’s top movers and shakers. Product discovery coach Teresa Torres, mentioned by Rich Mironov is featured as a speaker. Make sure you preorder your copy of Superfans, a book by Pat Flynn about building your tribe and growing your business, which will hit bookstores on August 13! Omar Zenhom, Paula Jenkins, and Nicaila Matthews-Okome are some of Pat’s own superfans. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

Derrick’s been traveling and finding inspiration from re-reading Deep Work, a kind of manifesto of what Level stands for. He’s discovering how to position and market Level, as well as recognize things in his own work patterns that need to change. Ben’s been feeling anxiety and thinking about Tuple’s broader mission and impact on the world. He believes deep work can be accomplished through the powerful practice of pair programming. Today’s Topics Include: Embracing Boredom: Derrick removed Twitter and email client from his phone as dependence on distraction Recruiting next wave of paying customers; reminding people what Level is and why they should care about it Learning is a valid category of work you can do during the day; productive use of time Ability to go deep and focus is a skill most people have lost; getting back into the mindset Tuple’s mission and onboarding campaign; selling a solution to an underlying problem Apprenticeship: Learn and gain expertise from peers Derrick’s main piece of content for Level may not be about specific tool to achieve mindful workplace Celebrating call quality feedback feature in Tuple; customized CRM to close the deal Links and resources: Art of Product on Twitter (https://twitter.com/artofproductpod) Derrick Reimer (http://www.derrickreimer.com) Website Derrick Reimer on Twitter (https://twitter.com/derrickreimer) Ben Orenstein (http://www.benorenstein.com/) Website Ben Orenstein on Twitter (https://twitter.com/r00k?lang=en) Level (https://level.app/) Tuple (https://tuple.app/) Tuple’s Pair Programming Guide (https://tuple.app/pair-programming-guide) Deep Work by Cal Newport (https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692) The Challenger Sale by Matthew Dixon (https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355) Heroku (https://www.heroku.com/) Screenhero (https://screenhero.com/) Ruby on Rails (https://rubyonrails.org/) Podcast Motor (https://www.podcastmotor.com/) Clearbit (https://clearbit.com/) Brennan Dunn’s Double Your Freelancing (https://doubleyourfreelancing.com)

Brennan Dunn is the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies. In this podcast you will learn: Why focusing on your competitors prices is a race to the bottom in freelancing How to help your clients deliver on their business goals as a freelance writer The biggest billing mistake you can make as a freelancer Brennan is giving Content Marketing Playbook listeners an extended trial of RightMessage (2x the normal length) for those who go to rightmessage.com/boscontent About our guest, Brennan Dunn Brennan Dunn is the co-founder of rightmessage.com, a product that makes it easy to segment your audience and personalize your website. He's also the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies. Find Brennan on: Twitter @BrennanDunn LinkedIn About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK LinkedIn

Brennan Dunn is the founder of Double Your Freelancing and helps teach over 40,000 freelancers and agencies how to earn more money and work with better clients. He's also the co-founder of Right Message, a software company that brings onsite personalization to the masses. In this episode, Brennan teaches us how we can charge more as a freelancer by: Pricing your services based on value - You can charge more if you focus on what you're worth to the client rather than simply the service you're offering. Treating your client like a partner - You get more creative freedom if your client trusts you to deliver results, and they get a more valuable service - which you can charge more for. Uncovering how your work will affect ROI for your client - Learn how to ask the right questions so that you can determine the what the client will get in return for the work that you do. Selling an outcome - By determining project goals and how you will reach them, you can price your work based on the results you'll achieve rather than the outputs you provide. Distinguishing yourself from other freelancers - There are likely many freelancers who offer what your client thinks they need. But you can show you're different by getting to know what your client really needs and offering a solution that's tailored to that. Using case studies to your advantage - Having clear examples that show how you've impacted other client's businesses can be instrumental for showing why you're charging more. Learn how you can earn more as a freelancer in this episode today.

Brennan Dunn has been working with clients for the last decade. He started out as a freelancer and grew his business to an agency of 11 employees and $2 million in revenue in just 3 years. Now he also helps other freelancers master their business. Chances are you've heard of Double Your Freelancing. This is […]

Brennan Dunn has been working with clients for the last decade. He started out as a freelancer and grew his business to an agency of 11 employees and $2 million in revenue in just 3 years. Now he also helps other freelancers master their business. Chances are you’ve heard of Double Your Freelancing. This is ... Read more

#165 Mail-Right Show With Special Guest Mojca Zove: We Discuss the Power of Facebook Advertisement Platform Mojca Zove (previously Mars) is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads. She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched her online video course The Science of Facebook Ads. She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others. Some of her past and current clients include: ConvertKit, ClockShark, Double Your Freelancing, CEO Warrior, Egghead, Hubstaff, Codeable, and many more.

#165 Mail-Right Show With Special Guest Mojca Zove: We Discuss the Power of Facebook Advertisement Platform Mojca Zove (previously Mars) is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads. She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched her online video course The Science of Facebook Ads. She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others. Some of her past and current clients include: ConvertKit, ClockShark, Double Your Freelancing, CEO Warrior, Egghead, Hubstaff, Codeable, and many more.

Powerful Conversation, Finding Happiness, Financial Control, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got powerful conversation, finding happiness, financial control, and more. For all the links, check out the show notes at http://www.hacktheprocess.com/2018-09-25-process-hacker-news-powerful-conversation-finding-happiness-financial-control-and-more/ Enjoy! Events Join Tom Morkes and the rest of the writers at International Authors Summit online from October 1 to 5 to uncover the secrets of becoming a professional author. Both engineering team members and managers alike can discover a manager’s role in agile and learn how to create the best team at Managing in an Agile World, presented by Ron Lichty from October 13 to 14 as part of Silicon Valley Code Camp. Planning to start a podcast? Find out if podcasting is for you by joining Nicole Holland’s webinar on October 1. Learn the power of conversations and maximize your business potential through audio at We Are Podcast 2018 which runs from October 18 to 20 in Brisbane, Australia. The event will highlight some influential podcasters, including Omar Zenhom, who is offering listeners a 25% discount if you use the code IKNOWASPEAKER to register. Media Bloggers, take a look at the video Brennan Dunn recently published: a behind the scenes look at how he personalized the Double Your Freelancing website. Steve Goldbach went on the TD Ameritrade Network to explain disruption and his book Detonate on camera with host Oliver Renick. Writing Who runs the world? Women leaders! Kimberly Wiefling provides an infographic showing their importance, where they are, and what challenges they’re meeting. Josh Haynam shares the steps he took to increase signups by 98 percent in 60 days on the Interact Blog. Marianne Williamson is a best-selling author known for books that deal with spirituality. In a recent interview with Luis Congdon, Marianne shares her wisdom about finding happiness when life knocks you down. Recommended Resources Tim Ferriss is a widely known author and speaker who impacted many, including Michelle Kim, Omar Zenhom, Alex Cespedes, Vinay Patankar, and Malek Banoun. His latest podcast episode shines the spotlight on Adobe Chief Product Officer Scott Belsky. The Smart MoneyTour hits San Francisco this October 2! Discover how to take control of your finances with Chris Hogan and Dave Ramsey, who was recommended by Engel Jones. For entrepreneurs on the other side of the world, catch Bozoma Saint-John and other big-name entrepreneurs at DigiCon XE 2018 in the Philippines from October 3 to 5. Bozoma is one of the influences recommended by Sasha Ariel Alston. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

Show Notes Open Education Consortium (https://www.oeconsortium.org/) WebCamp Ljubljana (http://webcamp.si/) Acroyoga (https://en.wikipedia.org/wiki/Acroyoga) Scott Jurek: Eat and Run (https://www.amazon.com/o/ASIN/0544002318/parpaspod-20) Baratza Encore (https://www.baratza.com/grinder/encore/) Patrick McKenzie (https://twitter.com/patio11) Double Your Freelancing (https://doubleyourfreelancing.com/) Prevoz (https://prevoz.org/) Recommendations ZenFounder Podcast (https://zenfounder.com/) Akimbo Podcast (https://www.akimbo.me/) Toastmasters (https://www.toastmasters.org/) Jure Čuhalev Twitter (https://twitter.com/gandalfar) Instagram (https://instagram.com/gandalfar) Personal Blog (http://www.jurecuhalev.com/blog/) Parallel Passion Patreon (https://www.patreon.com/parpaspod) Twitter (https://www.twitter.com/parpaspod) Instagram (https://www.instagram.com/parpaspod) Facebook (https://www.facebook.com/parpaspod) Credits Tina Tavčar (https://twitter.com/tinatavcar) for the logo Jan Jenko (https://twitter.com/JanJenko) for the music

Delirium, Dancing, Deep Meditation, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got delirium, dancing, deep meditation, and more. For all the links, please check out the show notes at http://www.hacktheprocess.com/2018-08-14-process-hacker-news-delirium-dancing-deep-meditation-and-more/ Enjoy! Launches There’s a new book out by Andrew Nance, Mindful Arts in the Classroom, which allows educators to introduce mindfulness in class. Events Allowances is the name of Jenny Feinberg’s new painting exhibit which will be open to the public starting September 16 in the Bay Area. Drop by to see Jenny’s bright, lively art. Media Get to know Luam Keflezgy on the Side Hustle Pro podcast as she tells Nicaila Matthews-Okome how she jumped from pre-med to following her passion and becoming a celebrity dance choreographer. In the latest episode of Double Your Freelancing, Brennan Dunn finds out how software engineer Lionel Martin builds trust through roadmapping, which is a process of Identifying your client’s needs by interviewing them. Writing In honor of Black Women’s Equal Pay Day, Michelle Kim posted a new essay to remind everyone that equality for Black women extends beyond the issue of wages. In a new article written by Jennifer Riel, she offers a more in-depth description about the integrative thinking process, and how she and co-author Roger Martin use the concept. Press releases aren’t obsolete yet. Get some media coverage for your brand or event by using these powerful tips on how to write a press release from Alistair Clay. Delirium seems to be everywhere. In a new article, Daniel Coffeen defines the word delirium as “the state of being without fixed orientation,” and discusses how it applies in his life. Recommended Resources Deepen your meditation habits with Living Compassion’s Your Practice Retreat starting September 29 to October 6 at the Zen Monastery Peace Center. Cheri Huber, mentioned in the interviews of Kate Swoboda and Mike Massy, leads Living Compassion. On the Crush the Journey Podcast, Dorie Clark, referenced by Ron Carucci, talks about her book Entrepreneurial You, and about speaking, consulting, and jazz. Dr. Shefali Tsabary’s 4th Annual EVOLVE Experience starts on October 26, but early bird tickets will be available on August 15. Dr. Shefali, a resource mentioned by Heather Chauvin, hopes to inspire, awaken, and transform your life with this three-day summit. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a rating in iTunes, and a comment to let us know what processes you’re hacking.

Brennan and I explore the trajectory of businesses and learning that led him to create RightMessage. Since founding his first SaaS application, Planscope, in 2011. Brennan began producing courses to help freelancers grow their business as a way to grow Planscope. However, as the content arm of Planscope grew, it became the primary breadwinner. Brennan eventually sold Planscope to focus on the content production with Double Your Freelancing. While optimizing the funnel and learning about the importance of personalization, he began to see the opportunity to create an application that could provide easy-to-use personalization for other businesses. After providing these personalization services in the form of consulting, Brennan recognized that the next step was to use his SaaS experience to create RightMessage. We also touch on the logistics of selling Planscope when it was financially intertwined with Double Your Freelancing. It required significant extra time to extricate the financials and clean up all of the books for the sale. Special Guest: Brennan Dunn.

Try Fin, your new on-demand executive assistant for free at Fin.com/hack Get 5 stunning photos for free at Twenty20.com/hack Brennan Dunn was on the show nearly three years ago. At the time, he had recently sold his software business and started Double Your Freelancing to help freelancers grow their businesses. Double Your Freelancing is now a $100k per month business and my guest worked to free himself up -- with this time he has jumped back into software with a brilliant new product called RightMessage, a marketing and website personalization tool. Oh and, if any of this catches your interest and you are listening within the week this episode is published, then head over to RightMessage.com/hack and get the brand new RightBar for your website absolutely for free. Don't yet know what personalization is? Don't worry we are about to dive deep into website personalization, how to use it, and what it can do for your business. Now, let's dive deep with Brennan Dunn.

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got psychic intuition, pricing turmoil, the delirium of kairos, and more. Enjoy! For all the links, check out the show notes at: http://www.hacktheprocess.com/process-hacker-news-for-may-1-2018-psychic-intuition-pricing-turmoil-the-delirium-of-kairos-and-more/ Events Jenny Feinberg will be holding a solo exhibition of her paintings starting June 1 at Serendipity Labs in Hollywood. Join Rhonda Magee, Sharon Salzberg, and Acharya Fleet Maull for a few days of meditation at Compassion in Action, which will run from August 15 to 19. There’s also a video of Rhonda’s recent talk, Toward Just Healthcare for All: Revolutionary Reflections on Mindfulness, Social Justice, and Integrative Medicine. Media Brennan Dunn created RightMessage even when his other business, Double Your Freelancing was doing great. Why? Listen to his story on the Mixergy Podcast. In an episode of It’s Time to Sell Podcast, you’ll hear Gavin Zuchlinski discuss how to run an efficient and productive business. Yoga expert, speaker, and author Suzan Colon speaks with Paula Jenkins about her book and her work on the Jumpstart Your Joy Podcast. Let Julian Hayes II teach you how to sleep your way to success on the 5 o’clock Hustle Podcast. Watch this video by Guy and Ilan Ferdman for a chance to win free spiritual books and a program as well. Join now! Writing Andrew Hsieh, editor-in-chief at The Slant, interviews Michelle Kim about how she hopes to redefine how companies talk about diversity and inclusion. A recently published Redbull article by Seth Abramovitch featured Sarah Cooper, and reveals how she went from being a Google designer to a comedian. Mark Silver has been holding off on updating the rates for his services on Heart of Business for some time now. Read how he feels about changing prices. Kairos is knowing the right moment, and Daniel Coffeen shares his musings on the delirium of that often-sought perfect state. Recommended Resources Dublin, get ready! One of Jay Wong’s favorite authors, Neil Gaiman is speaking at the International Literature Festival in Dublin on May 27. The Ziglar Legacy Conference and Behind-the-Scenes Tour of Ziglar Headquarters will happen from May 3 to 4, featuring various big names in the industry. Zig Ziglar is a major influence for Engel Jones. Keith Ferrazzi emphasizes the value of showing up early and shares his back story in the latest video he published. Keith’s book, Never Eat Alone, was mentioned by Ryan Waggoner in his interview. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

Founder of Double Your Freelancing and co-founder of RightMessage, Brennan Dunn is a creator in the true sense of the word. From freelancing to running his own web development agency, to creating software, and consulting, he has a wealth of experience to share. In today’s highly requested episode, we discuss why small tasks deserve automation, how to truly personalize automation, and soft segmentation.

What causes clients to keep coming back? Is it information? Or could it be entertainment? For too long we've treated teaching and learning as an activity that needs endless slides, pages and work. But what if clients get better results having fun? And what if you had a ton of fun as well? Let's find out how to speed up client learning with some pretty minor tweaks in your e-books, courses, presentations and webinars. Click here to read the transcript on the website:  #166: How To Speed Up Client-Learning With The Incredible Power of Infotainment ===================== When my mother-in-law, Preta, was in her twenties, she was teaching at Sunday school. Like most Sunday schools, the kids were there to learn about the Bible. However, my mother-in-law decided to teach the girls how to sew tiny dresses for their dolls. Within weeks of her starting up, all the girls wanted to be part of her class. Ironically, this made the other Sunday school teachers jealous. They complained to the “higher authorities”, and Preta was called in to explain herself. “We've heard you're not teaching them about the Bible, and instead only involving them in play”, said the person in charge. “You can come in and test the knowledge of the kids,” retorted my mother-in-law, “and you'll find they know they're well-versed in their Bible studies”. You can clearly see the wisdom of play in this story, can't you? You can also see how people in charge resist it a lot, even though it's apparent that we all have a maddening streak of playfulness we can't seem to shake. That when learning something, we want the trainer to bring a sense of joy into our learning. Instead, most education is soulless, incredibly dull and it's not surprising that clients drop out. The problem is that we're pretty sure we're guilty of this callous training and teaching as well. But what if we were to make fun the core of our system? What if we postponed designing the information-based section and thought about the fun elements, instead? What if fun wasn't an afterthought but part of the entire structure of learning? How would we do things differently, if this were the case? In this series, let's look at:
In this series, let's look at: 1) How to create Infotainment 2) Why we need to understand the goal 3) How to place the fun elements in your training 1) How to create Infotainment If you were in charge of getting a kid to write, would you start with “slimy, oozy eyeballs?” Here is a story of Jen Jackson from Seattle. She'd started a small English tutoring business aimed at kids that were being homeschooled. One of her students was Michael, Michael clearly despised writing, despite being able to read well. His mother tried “everything”, but her methods weren't working, so she called Jen to help Michael write. Except for the fact, that Jen didn't make Michael write at all. The two of them read joke books, challenged each other to tongue twisters and did everything but write. The second meeting involved fun drawing games and drawing a monster. Still, no writing was included. It was only the third session where a Monster Cafe was created, apparently to accommodate Michael's monster. That's when Michael wrote out a short menu that included slimy, oozy eyeballs. In the sessions to follow, Michael went on to create many menus for different monsters. Today, Michael is not exactly prolific, but he willingly writes short paragraphs and is eager to keep improving. When we read this story, we can see how entertainment has led to information success, can't we? Yet, as an educator it somehow feels scary. Even if you embrace the power of entertainment as the doorway to learning, how are you supposed to implement it? If you did what Jen did, wouldn't Michael's parent look at you funnily, wondering if you were just wasting their time and money? What are you supposed to do when you're not dealing with kids, but adults instead—and in serious fields like marketing or finance? The core of entertainment is to take the pressure off, completely Let's say you wanted to learn Photoshop. If you've never looked at Photoshop before, that sounds a bit intimidating, doesn't it? So how do you make it fun? You look at the what causes people to freeze. Incredibly, it's the computer and Photoshop itself. When I'm showing clients how to use Photoshop for the first time, I usually take them to a cafe—without the computer. We sit down and work our way through some core shortcuts. If the client wants to learn to draw, what alternatives would they need? Wait, you're reading this, so you can easily play along. Let's say you want to get the brush tool. Which letter on your keyboard would you press? Yes, you're right, it's the letter B. What if you wanted to change the opacity of the brush to 30%? What number would you press? Some clients say 30, but of course, the answer is 3. What about 50%. Yes, it's 5. And 70%? I'm teasing. Of course, you know the answer. Let's move on to the brush size. If you wanted to increase the brush size and you had to choose between the left and right square bracket, which one would you choose? Most of us correctly select the right square bracket, which means that the left one will reduce the brush size. Imagine you're sipping a cup of coffee, there's no computer in sight, and you're told to create a theoretical drawing in Photoshop. You have to get to the brush, get the opacity to 90% and then reduce the brush size? Notice how much fun that whole exercise turned out? The first way of taking the pressure off a person or a group is merely to get them as far as you can from the activity. When you put yourself (and the student or client) in a different setting, the pressure is instantly off and a sense of play sets in. However, not everyone can waltz their way into a cafe or garden Some teaching needs to be done at the venue itself. What do you do, then? One of the best and most effective ways to get the pressure off is to get the clients to do something wrong. Let's take an example. Of the many workshops we've had over the years, one of the more intimidating ones is the uniqueness workshop. The fact that we were going to take three days to get to uniqueness didn't help. How do you take the pressure off? You get the uniqueness wrong, that's what you do. Within minutes of starting the workshop, I gave each client an advertisement for a local business. They all had the same ad, and they had to figure out the uniqueness of the company in under 10 minutes. However, before they started, I informed them, that all of them, no matter how hard they tried, would get the assignment wrong. Imagine you're in the room right at this very moment You can hear the hush, can't you? You have an assignment, but you're going to get it wrong. But that quiet lasts only for a few seconds. Everyone has a big smile on their face as they take on the assignment that they just can't get right. The pressure to get it all correct is gone, and they can have a jolly good time. They start the assignment, complete their version of it, and then they're all chattering away and having a great time. After which everyone is called upon to give their answers, and a logical explanation follows. They've been entertained as well as informed! Tah, dah, infotainment! Good teachers know the value of play. Good workshop trainers will take the pressure off as quickly as they can. Excellent writers and speakers will use the power of stories to get their audience smiling, long before the main guts of the information comes along. The more pressure you put on a student, client or audience, the more the brain goes into shut down mode. Which is why we have to release the tension. But more importantly, it's because you need to understand the real goal. But what's the purpose? Ah, that's easy. You want the client to want to go forward of their own accord. You want them to beg you to continue. They must enjoy themselves so much that what you're teaching them must feel like a bowl of warm, chocolate muffins. Understanding the goal is what makes the client—or student come back repeatedly. Let's find out how we can get this goal going, shall we? 2) Why we need to understand the goal “‘Better, faster, cheaper.’ That was NASA's mantra around the year 1999. And it was in this very year that the Mars Climate Orbiter was destroyed. On Nov 10, 1999, the Mars Climate Orbiter, a $125 million satellite was supposed to become the the first weather observer orbiting over another world. For the orbiter to do its job, it needed to get into a stable orbit around the red planet. But something had gone wrong. The software was required to control the Orbiter's thrusters, and it did so, using the system of measurement of “pounds”. However, a separate software was processing data in the metric unit—”newtons”. The two systems of measurement threw the entire mission entirely out of whack, and atmospheric friction likely tore the fragile satellite apart. From the outside, it might look like a doofus-plan: that sophisticated scientists didn't notice that the software was calculating in two completely different units. And just like that, the mission—the $125 million mission—was no more. When training clients, the burnout rate is consistently like the Mars Orbiter That's because we're using completely different systems of measurement in our teaching methods. The goal isn't necessarily to get the ideas or learning across. Yes, that's the final goal, but not the primary goal. The primary goal of any training system is to get the client back. Remember the story about Jen Jackson and how she tackled Michael's writing problem?
Remember how my mother-in-law got her students to get all excited about Sunday school? When you think about education in an objective sense, you may feel that it's your job to get the information across. But knowledge is tiring. It's frustrating. It's the wrong system of measurement. And it's most often what causes the client to burn up before the mission so much as gets underway. Instead, think of how you can get the client back using fun and a factor of entertainment. Entertainment doesn't just mean you're rolling out tacos and a Mariachi band
But then again, who says learning has to be all work, work and more work? In the headlines course, for example, we start off with an assignment that goes like this: Day 1: Introduce yourself Day 2: Watch three videos—and these videos are from the movie, Karate Kid Day 3: List five topics and many sub-topics

And what does their list look like? Ice Cream •   Cup •   Cone •   Scoops •   Buckets •   Sprinkles •   Hershey’s Chocolate Syrup •   Brown Cow •   Whipped cream By Day 5, clients are clearly having fun Mermaids, dinosaurs, deep sea aliens (yes, deep sea aliens exist, you know)—they all make a list. And everyone is having a blast. They're getting to know the members of their tiny group; they're coming up with all of these crazy topics and sub-topics. And it's a lot like what happens at our place every Friday. On Fridays, for the past four years, we've taken our niece Marsha to the food market The assignments could involve walking to the veggie section, weighing an object and writing down the weight. Or we might have to skip—no walking, just skipping—to the dairy section to find out how pricing works, and how Swedish rounding of prices works. In short, Marsha (and I) have been running, jumping and skipping through our learning exercise. She's learned about frozen, dried and fresh foods. She's learn about weights and measures, about addition, subtraction, multiplication and division. Then when we get home, we do spellings in the garden or walking around the car (yes, I get sneaky steps on my Fitbit when I do that activity). However, let's make this really boring. Let's hunch over a desk or dining table and you get the idea why most kids detest having to study. There's zero entertainment and a lot of screaming and do this, do that, involved, instead. So what would Marsha want to do the following week? And the week after? Doesn't take much imagination, does it? If our goal is to educate, to train, to impart knowledge, you and I are sure going about it the wrong way. A workshop doesn't need your audience to reverentially worship you as you show them slide after slide. At Psychotactics workshops, clients go for walks and do their assignments. They sit by the pool. We have games, we have soft toys like Jordan the otter, and of course, Elmo comes along wherever we go. At one workshop, two our clients, Jessica and Alia, who happened to be belly dancers, taught one part of the group to dance, and the other to clap along and create the mood. Would you want to go to another dull, reverential note-taking-workshop or come to a Psychotactics workshop, instead? If it sounds like too much fun, and no work, that's not the case at all Every course online, every workshop, every book you write needs to be result-oriented. If the client buys your product or service to get a result, a result needs to be the finale. But why does it have to be boring? The only reasons why any learning is boring is because the trainer doesn't realise that fun is possible, or they take the easy route and do what they've already done a million times before. To create a fun-based situation takes a lot of work on your part. It's not as if to suggest that a serious training session isn't a lot of work. It's just that you need to do so much more planning when fun is involved. Entertainment is great for the learner or the audience, but it's a hard grind for you to put into place. However, the results of information + entertainment are incredibly predictable Clients come back repeatedly. If you were to attend a Psychotactics workshop, you'd find close to 50% of the audience are back for a second, third, fourth helping. Clients travel long distances just to be at the workshop. And they sign up even before we have time to put up a sales page. For instance, if you take the Singapore Landing Page workshop, ¼ of the seats are already gone. With the Brussels workshop, ¾ of the seats were taken before we completed the sales page. A similar trend plays out when we're conducting courses online. There's the Article Writing Course—yes, the live course online—in July 2018 The seats would go on sale by early March. And before you know it, and often within 24 hours, that course is filled to the brim. If you look at a presentation, there are compelling videos, loads of cartoons, a touch of animation—all designed to give the audience respite, even though the presentation may be under 40 minutes long. And if you've read a book from Psychotactics, you know that once again there are cartoons, a recipe in the middle of the book and an epilogue at the end of the book telling you the process of how the book was made. What's the goal of education? To come back, that's what the goal should be, shouldn't it? Imagine you as a kid wanting to race to school every day, because, hey, school was so much fun. Imagine desperately wanting to continue a video series on a topic like Photoshop, because the presenter is so amusing. Now make no mistake. It's not about pure entertainment. You're there for the information as well, but why on Earth does the process of imparting information have to be so boring? “Better, faster, cheaper” That was the mantra, the chant that caused the Mars Polar Lander to fry just 23 days after the Mars Climate Orbiter. According to an article in Wired Magazine, vibrations in that craft’s legs may have convinced the craft’s on-board computer it had already landed when it was still 100 feet in the air.“The specific reasons [for that failure] were different, but the underlying parts, this overly ambitious appetite, were the same.” “NASA made some “big-time” changes after that,” said NASA engineer Richard Cook, who was project manager for Mars exploration projects. They got rid of several other missions, including one that involved bringing rocks back to Earth. NASA, it seems, reevaluated what they were doing, based on strategies and concepts that had stood the test of time. When teaching, what stands the test of time better than entertainment? Would you rather go back to a place that is boring, or one that is a fun-learning experience? Which one are you most eager to go back to, time and time again? Well, since we're on the same page, let's go to the third part. Now that we're pretty sure that fun is part of learning, let's move to the third part and find out just where we can put fun parts in the learning. 3) How to place fun elements in your training Rob Walling has an unusual video in the middle of his presentation that takes the audience by surprise. In May 2017, I spoke at the Double Your Freelancing conference in Sweden. Rob was one of the speakers, and his topic was about the topic of “how to launch a startup.” Rob's a pretty easy-going speaker, with well-thought-out slides and a gentle progression. Until midway, when the entire presentation seems to stop for an intermission of sorts. Walling decides to show the audience a video of how his son solves a problem progressively. It's a home video, nothing flashy, yet the audience laughs as they watch the story unfold. How did the video show up in Rob's presentation? It's the same question that could be asked when you attend a Psychotactics and go off scampering for a scavenger hunt. Right in the middle of the workshop, there's a peculiar assignment. The pre-assigned groups are given 30 minutes to go out and find a whole bunch of items, return and then upload the pictures to the blog. The next day each group makes a presentation; the best entry is chosen by popular vote, and there's a tiny little prize ceremony. You noticed the fun element in both the examples, didn't you? The question is: how did they get there? And the answer becomes pretty apparent even as the question is being asked. Someone has to put it there, because yes, it may show up quite by chance. However, in most cases, the creator of the product or service has to be proactive enough to put in the fun elements. Your product or service needs this break as well Why should it be? When I went to school, we had a short break of 15 minutes, then a lunch break of an hour. We'd race out of the class at break time, so we could get onto the playground. Was the play connected in any way to our biology or physics class? Of course not, but the fact that someone decided to have the short and long break enabled us to study and play on every given day. Your product or service needs this break as well The way to go about creating the entertainment factor is to sit down with the book you're about to write. If you could make it fun, more interesting, what would you do? If you're about to conduct a course online, what do the assignments look like? Is there any space for play? What about your workshops or seminars? Are the participants like prisoners listening to you drone on forever? Or is there some factor of entertainment and play? If you remember picking up a copy of the Reader's Digest, you have this example with “The Lighter Side of” and “Laughter the Best Medicine” in the middle of some pretty serious articles. Someone sat down and said: “Ooh, all of this stuff is intense. We need to lighten up”. Not everyone appreciates the entertainment, of course A scavenger hunt may not go down well with 100% of the participants. Cartoons in a marketing book sound a bit crazy, doesn't it? A door that creaks open on a website (it's going to be on our new website) may seem outlandish. And there are always going to be naysayers. However, by and large, those are the people who wanted to stay in and do their homework while we ran out during school breaks. If they're unhappy with the entertainment factor, don't go around chaining the rest of your group to ol' grumps. Instead, design the event, the book, the product or service with a bunch of fun elements. Look through other books or situations to find inspiration Esquire Magazine may have a joke section—just one joke told by a supermodel. Could you be that supermodel in your book? If you've got a video course, why do you have to be Ms.Serious or Mr.Let's-Get-To-The-End? Have a couple of videos that tell a joke, or show something funny around your neighbourhood. Maybe take a leaf from Rob Walling's book and put in a video about your kid's crazy jokes. The fun part doesn't always have to be disconnected. It can connect quite easily as well. In The Brain Audit, there are sections where there's a whole page of cartoons, and they connect quite precisely. There's also a total disconnect with a butter chicken recipe. Do what you please: connect or disconnect at will. • Crossword puzzles • Recipes • Funny home videos • Cartoons • Stories • Case studies These are just some ways to entertain your audience while educating them As this article demonstrates, entertainment isn't just a nice-to-have. Instead, it's a necessity. Sometimes it is the reason why people show up. Sometimes it's the reason why they stay and continue. And sometimes the entertainment may be right at the end, like when David Attenborough and his crew put in the “how we made this documentary” as an epilogue of their film. When you see an idea you like, make sure you borrow it and use it well. We've used ideas from video and used it our books. We've been to a Sting concert and used some of the concepts in our podcasts. You can get ideas from everywhere if you look out for them—and more importantly—implement them. My mother-in-law's Sunday school story didn't end well. She managed to get the kids interested, but jealousy worked against her. She was told to stop the fun bits and focus only on the serious religious teaching, instead. You, on the other hand, aren't going to be pulled up if you add entertainment to your work. However, you have to plan in advance. The entertainment isn't likely to just work its way into your syllabus. Sit down, create the entertainment. Start small and build from there. Work is fun. But play is just as educational, if not more so. Next Up: The Secret of How To Get Clients To Keep Coming Back Repeatedly  

This episode is all about website personalization: what it is, how it works, and how to get it started in your business today. My guest to discuss this and and his new website personalization tool is Brennan Dunn of Double Your Freelancing and RightMessage. Brennan explains the benefit of a personalized approach and shares specific ideas you can implement in any size business to get results. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Brennan Dunn started as a freelance developer, then after starting, scaling, and exiting an agency, he decided to start a software company, Planscope which he sold in early 2016 and co-founded RightMessage, a software company that helps bring on-site personalization to the masses. He is also founder of Double Your Freelancing. 00:20 - Brennan's Journey 03:20 - Validation of Software With Feedback 04:20 - Finding His Co-Founder 05:40 - MVP: Building A Course Before The Software 07:15 - Learning What People REALLY Wanted 08:40 - The #1 Thing People Say: "What do I do with this?" 10:05 - Building A Direct Competitor To Something vs When There Isn't Much Out There 11:35 - Software: Start With Education and Let Outcomes of Education Dictate Product Strategy 13:05 - Marketing Strategy: Content (Free and Premium) and Educational Webinars To Strategic Partners' Audiences 17:50 - How to Approach Potential Strategic Partners: Detailed Plan of Value + Proof of Results 23:35 - Failures Turned Into Lessons: Trial & Error, Being Pretty Analytical and Marketing Assets 28:50 - Brennan's Why: "A Better Internet" 35:15 - Lightning Questions

Are you considering freelancing to bring in some extra income? Brennan Dunn from Double Your Freelancing has joined us today to share insight into his freelancing story that led to generating seven figures a year for his business. You may not have as much job security as you think as [...]

As a freelancer or professional service provider, you live and die by your clients. Problem is, you could be so immersed in the day-to-day work – and the rush to land new clients – that you aren't really building a long-term, sustainable business. And you don't have the chance to create a real plan for growth.   The solution: make the effort to step back from some of the time-consuming tasks associated with marketing your services. Brennan Dunn, of Double Your Freelancing and RightMessage, has just what you need. His marketing automation and on-site personalization tools will help you reach – and land – more prospects… without more effort. You'll focus on targeted audiences and demographics – that's marketing smarter.   Check out this episode now to find out… How to step back and see the “Big Picture” of your freelance business Ways to get out of the daily grind – so you're more business owner than cog in a machine Why thinking about the future is just as important as completing client projects The “Amazon Method” for laser-targeting prospects and sending marketing they respond to How personalization can boost sales by 70% or more    Listen now...   Timeline 00:11 Steve introduces Brennan Dunn, the founder of Double Your Freelancing and co-founder of Right Message. 01:13 Brennan tells us how he started off in business, from his dorm room because it beat flipping burgers. 04:56 Steve explains how using Right Message's services are benefiting his own business. 06:38 Brennan explains how Data Collection helps him keep his focus when things get tough. 09:32 Brennan explains the difference between urgent and important. 12:05 Steve explains the exact point when he will step back from one of his businesses. 13:55 Brennan talk about the endless loop cycle of freelancing. 18:02 Brennan explains how the automation services he provides helps you find out more about your potential client for a more personalized experience. Thank Amazon! 21:59 Brennan explains more in-depth about how he can help all freelancers no matter what service they provide. 25:20 Brennan talks about using his own code for individual companies before creating his user-friendly front-end website that caters for all. 31:30 Brennan talks about one particular client that wasn't sure if he could help her. 35:25 Brennan tells us how best to get in contact with him. Mentioned in this episode: www.RightMessage.io Double Your Freelancing Amazon

Today Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains the value of customer targeting, shares his ambition for Right Message, his personal journey and advice for other software startups along the way. Today’s Topics Include: Brennan’s experiences and genesis of RightMessage Targeting with ads and website content Technical details on customer targeting Most profitable targeting activity Onboarding hesitant customers with course material Current status and future plans for RightMessage If you’re enjoying the show please give us your ratings and reviews in iTunes. Links and resources: RightMessage Double Your Freelancing Drip Pro Tools Master Drip Email Automation Course - Brennan Dunn Bounce Exchange Webpack Planscope Churn Buster Baremetrics Open Startups

Where has Brennan been all this time (it's been 6 months!)? And what's next for the Double Your Freelancing podcast?

This week, our guest on STL is Nick Disabato. Nick is a designer & writer from Chicago. He currently runs an interaction design consultancy that focuses on research-driven A/B testing. Nick graduated from Northwestern University in 2004, majoring in applied math and pure math with a minor in English. After undergrad, he received a master’s in information science with a concentration in human-computer interaction from The University of North Carolina. He has previously worked for clients such as The Wirecutter, New Music USA, Double Your Freelancing, and Chicago Magazine. In his three years running Draft Revise for dozens of customers – planning, executing, and analyzing hundreds of A/B tests in the process – he’s learned everything possible about optimizing sites so it captures more wallet-out customers in their target market.

This week, our guest on STL is Nick Disabato. Nick is a designer & writer from Chicago. He currently runs an interaction design consultancy that focuses on research-driven A/B testing. Nick graduated from Northwestern University in 2004, majoring in applied math and pure math with a minor in English. After undergrad, he received a master’s in information science with a concentration in human-computer interaction from The University of North Carolina. He has previously worked for clients such as The Wirecutter, New Music USA, Double Your Freelancing, and Chicago Magazine. In his three years running Draft Revise for dozens of customers – planning, executing, and analyzing hundreds of A/B tests in the process – he’s learned everything possible about optimizing sites so it captures more wallet-out customers in their target market.

Find the original post at: podcast.studiosherpas.com Are you one of those classic creatives who loves what they do, and is really great at it, but struggles with taking control of their business and capitalizing on their talent. I know I am, but if there’s one thing I’ve learned, it’s that just because you’re a creative type person, doesn’t mean you can’t master the business skills as well. Brennan Dunn is the founder of Double Your Freelancing, a blog, podcast and online platform dedicated to helping creative freelancers such as videographers, photographers, software developers and more make the most of their talents and grow their businesses. Whether you’re just starting out in your freelancing career, or have been doing it a while but want to take it to the next level, there are a ton of practices you can implement to your business and client relationships that will help you grow your business fast, and Brennan is here to share some of them with us today. I’ve been doing this kind of creative work for over a decade, but after signing up to Brennan’s email list a couple of months ago and going through one of his free courses, I picked up so much useful information that I’ve already begun applying to my own business.

1:00 Topic Introduction: Podcasting for Freelancers All panelists have a podcast 2:00 Why start a podcast? Building trust Getting to know you Portability 6:30 Benefits over video Less to get in the way of the message Simpler to put together Defining the purpose Different type of call to action 15:15: Getting listeners to return to the podcast Picks Marketing, display advertising, brand advertising Podcast Motor 22:45: Podcasting as a self-referral Podcasting to peers vs. to clients 100 Most Trusted People in America (Reader’s Digest) 26:20: What to talk about Define your audience Specific questions to ask Experiment Pick something you’re excited about 39:00: What if podcasting for your peers is not working? Monetizing Outreach 46:30: Making your content interesting Format Personality and preferences Make sure you’re having fun Pick a focus Making the execution the product Picks: Ditching Hourly podcast (Jonathan) Todd Tresidder on Double Your Freelancing (Jonathan) Stripped, Macy Gray (Philip) The Online Photographer: 1000 Fans (Philip) Podcast Answer Man (Charles) Podcasting A to Z (Charles) 12 Week Year (Charles) Freelance Remote Conf for 2017 (Charles) Hired.com

1:00 Topic Introduction: Podcasting for Freelancers All panelists have a podcast 2:00 Why start a podcast? Building trust Getting to know you Portability 6:30 Benefits over video Less to get in the way of the message Simpler to put together Defining the purpose Different type of call to action 15:15: Getting listeners to return to the podcast Picks Marketing, display advertising, brand advertising Podcast Motor 22:45: Podcasting as a self-referral Podcasting to peers vs. to clients 100 Most Trusted People in America (Reader’s Digest) 26:20: What to talk about Define your audience Specific questions to ask Experiment Pick something you’re excited about 39:00: What if podcasting for your peers is not working? Monetizing Outreach 46:30: Making your content interesting Format Personality and preferences Make sure you’re having fun Pick a focus Making the execution the product Picks: Ditching Hourly podcast (Jonathan) Todd Tresidder on Double Your Freelancing (Jonathan) Stripped, Macy Gray (Philip) The Online Photographer: 1000 Fans (Philip) Podcast Answer Man (Charles) Podcasting A to Z (Charles) 12 Week Year (Charles) Freelance Remote Conf for 2017 (Charles) Hired.com

Brennan Dunn is on a mission to get freelancers to start thinking of themselves as business consultants. His company, Double Your Freelancing, grew out of his own experiences moving from independent developer to running his own agency, launching and selling a software-as-a-service product, and eventually publishing books and classes and running conferences designed to help other people selling their services learn the tricks he discovered along the way. In this episode Brennan will explain how he benefitted from joining a $2,000 a month mastermind group, why he prices his conferences to break-even rather than doing them for profit, and why he would never again start a business by launching a software-as-a-service product.

Brennan Dunn's company, Double Your Freelancing, provides software and other products to freelancers who are looking to grow. He's been through the trenches, doing after hours side work all the way to opening a large downtown office with 11 employees. Now he runs his business from home and shares the intimate details of his journey and his ongoing strategies in his weekly newsletter, on the Double Your Freelancing podcast, and at DoubleYourFreelancing.com.

It's time to officially announce the opening of the Double Your Freelancing Academy. Get details and an insider’s scoop on the Double Your Freelancing Academy in today's episode.

Today I am interviewing Jane Portman. Jane is from Russia, and she used to work with me on Planscope which I just sold. She is an amazing designer who is very focused on the design and the copy. I recently redesigned Double Your Freelancing. Which is appropriate for today, because Jane’s expertise is building really great user experiences. Jane is an amazing UI designer and business consultant. Jane has been designing for over 10 years. She worked for a large agency in Russia. She is also a mom, and now works full time in the US as a consultant. She wanted to build authority, so she started writing books and implemented a lot of my advice for consultants. She is currently focused on helping SaaS founders to build simple products that make money.

What small business owner or the person doing freelancing doesn't want to get paid more for doing their craft? In this episode, Brennan Dunn talks about his course, Double Your Freelancing Rate and Double Your Freelancing Clients. The post The Double Your Freelancing Course with Brennan Dunn appeared first on Online Course Coach.

02:49 - Pete Keen Introduction Twitter GitHub Blog Handle Your Business by Pete Keen 03:59 - Business Entities and Taxation S Corporations Limited Liability Company (LLC) 11:23 - Choosing Professionals to Help You with Your Business 14:38 - Opening a Bank Account 17:04 - Common Misconceptions Liability State/Country Tax Laws 22:26 - “Friendly to Freelancers” Areas in the U.S. B and O Tax 23:29 - Legal Issues Verbal Agreements and Contracts Master Services Agreement (MSA) Statement of Work (SOW) Nick Disabato (Nick D) The Freelancers' Show Episode #137: Productized Consulting with Nick Disabato International Clients, Contracts, and Jurisdictions 28:57 - Finding Clients Double Your Freelancing by Brennan Dunn Mastering Modern Payments by Pete Keen Authority by Nathan Barry 31:03 - Mistakes Made; Lessons Learned 34:32 - Healthcare and Health Insurance 38:58 - Liability Insurance 39:53 - Hiring People Picks The Independent Consulting Manual by Philip Morgan Use the discount code FREELANCESHOW for 25% off all packages (Philip) Rohto Cool Redness Relief (Philip) 0.30000000000000004.com (Reuven) WebEx (Reuven) Freelance Remote Conf (Chuck) All Remote Confs (Chuck) Clash of Clans (Chuck) Star Wars: Commander (Chuck) The Independent Consulting Manual by Philip Morgan (Pete) Neko Atsume (Pete)

02:49 - Pete Keen Introduction Twitter GitHub Blog Handle Your Business by Pete Keen 03:59 - Business Entities and Taxation S Corporations Limited Liability Company (LLC) 11:23 - Choosing Professionals to Help You with Your Business 14:38 - Opening a Bank Account 17:04 - Common Misconceptions Liability State/Country Tax Laws 22:26 - “Friendly to Freelancers” Areas in the U.S. B and O Tax 23:29 - Legal Issues Verbal Agreements and Contracts Master Services Agreement (MSA) Statement of Work (SOW) Nick Disabato (Nick D) The Freelancers' Show Episode #137: Productized Consulting with Nick Disabato International Clients, Contracts, and Jurisdictions 28:57 - Finding Clients Double Your Freelancing by Brennan Dunn Mastering Modern Payments by Pete Keen Authority by Nathan Barry 31:03 - Mistakes Made; Lessons Learned 34:32 - Healthcare and Health Insurance 38:58 - Liability Insurance 39:53 - Hiring People Picks The Independent Consulting Manual by Philip Morgan Use the discount code FREELANCESHOW for 25% off all packages (Philip) Rohto Cool Redness Relief (Philip) 0.30000000000000004.com (Reuven) WebEx (Reuven) Freelance Remote Conf (Chuck) All Remote Confs (Chuck) Clash of Clans (Chuck) Star Wars: Commander (Chuck) The Independent Consulting Manual by Philip Morgan (Pete) Neko Atsume (Pete)

Todays guest has lived in the world of freelancing for quite a few years, since starting on what we like to call the Slide of Faith Yep, todays guest didn't take the old leap of faith, but instead did lots of after work hours. He came home everyday and instead of laying on the sofa watching "Breaking Bad" he provided freelance work for clients that he slowly built up. And small steps, lead to big leaps, and after a while he had enough clients to be able to quit his job and freelance fulltime. Now this was important dot on his join up dots timeline, but maybe not quite as big as a dawing realisation that came to him a little bit later on. He realized that he was losing out on a lot of opportunities by staying small. He needed to think bigger, to reap bigger rewards. So he grew his company and over time opened up an office, expanded to a bigger office downtown, and quickly had eleven full-time salaried employees on the payroll, with clients all over the world, and some very recognizable brands coming to him for his expertise. But life often will have different plans for us and this was certainly the case with todays guest. As family and health reasons made him step away from my brick & mortar agency, and he now makes his living providing great software and products to freelancers and consultants from his upstairs office, with his wife and two girls just a room away. He loves what he does, and loves helping others find the success that they are seeking within their own personal lives. And now with his company We Are Titans doing better and better, life looks very good indeed. So what does he get from freelancing and the entrepreneurial route that he didn't get by being an employee in a corporate gig? And does he believe that all of us have a knowledge or skill that we can translate into an income stream if we decide? Well lets find out as we bring onto the show to start joining up dots, with the one and only Mr Brennan Dunn.