Podcasts about unsophisticated

Top Headlines: Elastic | Outlaw Linux Malware: Persistent, Unsophisticated, and Surprisingly Effective: https://www.elastic.co/security-labs/outlaw-linux-malware G Data | Smoked out - Emmenhtal spreads SmokeLoader malware: https://www.gdatasoftware.com/blog/2025/03/38160-emmenhtal-smokeloader-malware CISA | #StopRansomware: Medusa Ransomware: https://www.cisa.gov/news-events/cybersecurity-advisories/aa25-071a Esentire | The Long and Short(cut) of It: KoiLoader Analysis: https://www.esentire.com/blog/the-long-and-shortcut-of-it-koiloader-analysis ----------   Stay in Touch! Twitter: https://twitter.com/Intel471Inc LinkedIn: https://www.linkedin.com/company/intel-471/ YouTube: https://www.youtube.com/channel/UCIL4ElcM6oLd3n36hM4_wkg Discord: https://discord.gg/DR4mcW4zBr Facebook: https://www.facebook.com/Intel471Inc/

Trump launched his own memecoin on Friday after the SEC closed for the weekend. Its a coordinated rug pull, another grift to squeeze the life force out of their supporters. An Unsophisticated blatant scam. And a distraction from the true innovation in the space. Bitcoin. This video is not a tutorial on how to buy trump coin, it's a warning on why you should not. Where I buy Bitcoin (Non-KYC options) https://bitcoinwell.com/referral/bitcoinnotcrypto Need help on how to buy btc on Bitcoin well? https://youtu.be/-52aEY3LIFs 15% Stampseed Titatium Seed plates (BEST WAY TO STORE BTC PRIVATE KEYS) https://www.stampseed.com/ USE CODE : BTCNOTCRYPTO15 Join my BTC Discord and book a Free 1on1 call https://discord.gg/PY5tKvAamB Listen to this as a podcast https://podcasters.spotify.com/pod/show/bitcoinnotcrypto Fund my Documentary "The Land of Volcanos and Bitcoin" https://geyser.fund/project/thelandofvolcanosandbitcoin Follow me on Nostr npub1zqm9zant0rxf49wfgw8pt5h0j50cetfes6hwa73u7sxstlzcsz8qh6x9fs Follow on Twitter/X https://x.com/forrestHODL Donate to the show here Bitcoinnotcryptoshow@coinos.io bc1qnzxvnchtyqzk623rvnvnvvsjjsqt07y4xat6zslxzf8lcv8ku7uqf0qrra Movies I've made https://amzn.to/3FtVKmr https://amzn.to/3FtVKmr https://amzn.to/3FtkmM6 https://amzn.to/3s43FE8 Alternative Dwelling Documentaries https://youtube.com/playlist?list=PL8TC5LCUPfit4qO8aiIh_iHtC2xFWtIzA

**Correction** Crook County Clerk Melissa Jones made an amazing statement during the canvassing board meeting in Weston County this past Friday.  No Becky Hadlock didn't admit that the whole mess is her fault as she should have, her mistake was something much bigger.

This week in the security news, Dr. Doug and Larry explore various technological advancements and their implications with a healthy dose of nostalgia, particularly focusing on health monitoring through Wi-Fi signals, the misconceptions surrounding 5G connectivity, the importance of understanding internet speed needs, and the cybersecurity threats facing water systems. They also discuss the potential chaos that could arise from infrastructure failures and the vulnerabilities present in automated tank gauges, emphasizing the need for better asset management and security measures. Show Notes: https://securityweekly.com/psw-844

This week in the security news, Dr. Doug and Larry explore various technological advancements and their implications with a healthy dose of nostalgia, particularly focusing on health monitoring through Wi-Fi signals, the misconceptions surrounding 5G connectivity, the importance of understanding internet speed needs, and the cybersecurity threats facing water systems. They also discuss the potential chaos that could arise from infrastructure failures and the vulnerabilities present in automated tank gauges, emphasizing the need for better asset management and security measures. Show Notes: https://securityweekly.com/psw-844

In this solo episode of the Multifamily Wealth Podcast, we dive into the shifting landscape of the multifamily real estate market. Join us as we explore the idea that the era of mom-and-pop-operated multifamily properties is drawing to a close. With the rise of education and resources, the market is becoming more efficient, and the opportunities to acquire mismanaged properties are diminishing.Here's a sneak peek of what we're unpacking:The Shift in Multifamily Real Estate: Discover why the days of mom and pop operated multifamily real estate are numbered and what that means for sophisticated investors like youMarket Efficiency and Education: Learn how the rise in real estate education and resources has leveled up the industry, making it more competitive than everUrgency in Deal Sourcing: Understand why now is the time to accelerate your deal sourcing efforts and how to capitalize on the current market inefficienciesStrategies for Success: Get actionable insights on building your acquisitions funnel and operating your portfolio like a proAre you a new multifamily investor looking to grow your portfolio but don't know where to start? Are you an existing multifamily investor looking to scale your business and master advanced topics such as capital structure, finding off-market deals, and establishing JV partnerships? Click here to learn more about 7-Day Multifamily, a program in which I teach investors the foundational skills they need to start and scale a multifamily portfolio rapidly.Are you looking to invest in real estate, but don't want to deal with the hassle of finding great deals, signing on debt, and managing tenants? Aligned Real Estate Partners provides investment opportunities to passive investors looking for the returns, stability, and tax benefits multifamily real estate offers, but without the work - join our investor club to be notified of future investment opportunities.Connect with Axel:Follow him on InstagramConnect with him on LinkedInSubscribe to our YouTube channelLearn more about Aligned Real Estate Partners

Saints executive vice president & general manager Mickey Loomis joined Mike to review the team's 33-28 loss to the Detroit Lions. Loomis talked about Dennis Allen, Alvin Kamara, and Derek Carr. Loomis praised Tyrann Mathieu for earning the 2023 Saints Man of the Year Award. He discussed his "disappointment" in the allotment of Lions fans in the Superdome and the "booing" from Saints fans. Loomis also previewed their upcoming matchup vs. the 1-11 Panthers. 

Saints executive vice president & general manager Mickey Loomis joined Mike to review the team's 33-28 loss to the Detroit Lions. Loomis talked about Dennis Allen, Alvin Kamara, and Derek Carr. Loomis praised Tyrann Mathieu for earning the 2023 Saints Man of the Year Award. He discussed his "disappointment" in the allotment of Lions fans in the Superdome and the "booing" from Saints fans. Loomis also previewed their upcoming matchup vs. the 1-11 Panthers.

The Society of Hispanic Professional Engineers National Convention in SLC  Secretary of State Anthony Blinken interrupted by protestors while speaking on funding for Ukraine and Israel  Casual Friday, Casual Everyday: Do Americans dress too sloppy?  SHPE: STEM in Utah  The Unsophisticated approach to the Las Vegas Cyber hack 

Learning more about a massive cyber hack that strangled major Las Vegas casinos recently ... slot machines inoperable, room door keys worthless, cost MGM alone nearly 10-million a day in lost revenue ... it was a hack for ransom... done by kids -- that right teens -- and they way they infiltrated these sophisticated hotels ... extremely unsophisticated. Dave and Debbie break down the details. 

I wish I knew, but let's all be honest... I don't...

Episode 156 - Originally Aired November 24, 2022  Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 156 - Originally Aired November 24, 2022  Learn more about your ad choices. Visit megaphone.fm/adchoices

Coverage that provides news and analysis of national issues significant to regional Australians.

Seasonal Work plays a huge role in the lives of many backpackers. Passionate about organic farming, sustainable agriculture, permaculture, and often volunteering to acquire knowledge and new skills, travellers use seasonal work as a way of earning money whilst experiencing the world. However, it doesn't always go smoothly! In this episode, Adam shares an embarrassing experience he's tried hard to forget. In 2019, whilst living in Hong Kong, Adam was gifted a rare opportunity to work for a prestigious wine producer in Burgundy, France. Intending to learn as much as possible and prepared to work himself into the ground, his enthusiasm quickly turned into overindulgence. Unsophisticated, uncouth, unbelievable! Alun & Adam also discuss a lovely email from a lovely listener. Maintaining relationships with family and friends whilst travelling is incredibly important and far from straightforward. Technology has made regular communication much easier over the past few decades, but it's often more complicated to spend quality time with loved ones. Tune in for tips and advice on how to stay in touch with people whilst on the road - We even hear the thoughts of Alun's lovely Mum! Do you have an embarrassing story you'd like to share? Which seasonal jobs would you recommend? Send us an email at tripologypodcast@gmail.com You can support the show by subscribing and recommending us to friends. Please rate the show and help us grow! It may only take a minute but it makes a BIG difference. Follow us on Instagram: instagram.com/tripologypodcast PATREON: patreon.com/tripologypodcast HUGE thanks for your continued support. It means the world.

Join BP, Coop and Justin as we discuss House on Haunted Hill, the 1999 remake by Dark Castle Entertainment in which a group of strangers who are invited to a party at an abandoned insane asylum, where they are offered $1 million each by an amusement park mogul if they are able to survive the night. Produced by Robert Zemeckis and Joel Silver, it is a remake of the 1959 film of the same title directed by William Castle, and features special effects by famed make-up artists Gregory Nicotero and Dick Smith. Follow the Complete Guide to Horror Movies podcast on our social channels below. ↪ TikTok ↪ Twitter ↪ ⁠Facebook ↪ Instagram ↪ Subscribe to our YouTube channel ↪ Shop our Store! ↪ Tip us $5 ↪ Linktree ↪ Letterboxd⁠ Chapters 00:00 Intro 00:21 Title Sequence 00:59 Introducing House on Haunted Hill 02:59 Overall Thoughts 09:05 Favourite Parts 16:41 What We Disliked 23:04 Trivia 40:01 Ratings 41:57 Final Thoughts 44:25 Thank You 44:59 1999 45:41 Like and Subscribe Box officeHouse on Haunted Hill was released theatrically in the United States two days later, on October 29, opening at number one at the U.S. box office and earning over $15 million in sales its opening weekend.Critical responseHouse on Haunted Hill received generally negative reviews. In contrast to the original's 78% score on Rotten Tomatoes, the remake received a 31% rating, based on 62 reviews, with an average rating of 4.80/10. The site's consensus reads, "Unsophisticated and unoriginal film fails to produce scares.Metacritic reports a score of 28 out of 100, based on 17 critics, indicating "generally unfavorable reviews". Audiences polled by CinemaScore gave an average grade of "C" on an A+ to F scale. #houeonhauntedhill #famkejanssen #horror #williamcastle #darkcastle #1999 #90shorror #horrorremake #movie #death #horrorfilm #splatter #deathscene #blood #gore #scarymovie #horror #completeguidetohorror #horrormovie #scary #creepy #graphic #chaneloberlin #geoffreyrush #alilarter #finaldestination

Join BP, Coop and Justin as we discuss House on Haunted Hill, the 1999 remake by Dark Castle Entertainment in which a group of strangers who are invited to a party at an abandoned insane asylum, where they are offered $1 million each by an amusement park mogul if they are able to survive the night. Produced by Robert Zemeckis and Joel Silver, it is a remake of the 1959 film of the same title directed by William Castle, and features special effects by famed make-up artists Gregory Nicotero and Dick Smith.Follow the Complete Guide to Horror Movies podcast on our social channels below.↪ TikTok↪ Instagram↪ Facebook↪ Twitter↪ Letterboxd↪ Subscribe to our YouTube channel↪ Tip us $5↪ Linktree↪ Website↪ Shop our Store!Chapters00:00 Intro00:21 Title Sequence00:59 Introducing House on Haunted Hill02:59 Overall Thoughts09:05 Favourite Parts16:41 What We Disliked23:04 Trivia40:01 Ratings41:57 Final Thoughts44:25 Thank You44:59 199945:41 Like and SubscribeBox officeHouse on Haunted Hill was released theatrically in the United States two days later, on October 29, opening at number one at the U.S. box office and earning over $15 million in sales its opening weekend.Critical responseHouse on Haunted Hill received generally negative reviews. In contrast to the original's 78% score on Rotten Tomatoes, the remake received a 31% rating, based on 62 reviews, with an average rating of 4.80/10. The site's consensus reads, "Unsophisticated and unoriginal film fails to produce scares. Metacritic reports a score of 28 out of 100, based on 17 critics, indicating "generally unfavorable reviews". Audiences polled by CinemaScore gave an average grade of "C" on an A+ to F scale.#houeonhauntedhill #famkejanssen #horror #williamcastle #darkcastle #1999 #90shorror #horrorremake #movie #death #horrorfilm #splatter #deathscene #blood #gore #scarymovie #horror #completeguidetohorror #horrormovie #scary #creepy #graphic #chaneloberlin #geoffreyrush #alilarter #finaldestination

James Ledbetter is today's Living Off Rentals guest and we love his story! He is a buy-and-hold real estate investor from Texas with a portfolio of 12 self-managed properties that have created substantial wealth and freedom in his life over the last few decades. James might be considered old-school or unorthodox compared to many investors—he doesn't have a social media presence, prefers to manage his properties himself, and retains a small number of units. Nevertheless, despite considering himself “unsophisticated,” and a regular guy, James demonstrates how sticking with the fundamentals consistently can yeild incredible results. Tune in as he shares his story of regular guy to successful real estate investor! Key Takeaways: [00:55] James Ledbetter and being an unsophisticated property owner. [10:13] James's growth in profitability throughout the years. [22:24] James's strategy and lessons learned in real estate. [29:31] On being objective when choosing tenants. [34:31] Why James prefers to self-manage his properties. [39:48] What would James do differently if he had to start over? [48:55] James's current goals. [57:19] Connect with James. [58:32] Closing Remarks   Guest Resources: James's Cell - 512-797-4708James's Email - emailledbetter@gmail.com Show Links:  Living Off Rentals YouTube Channel -https://www.youtube.com/c/LivingOffRentals Living Off Rentals Facebook Group -www.facebook.com/groups/livingoffrentals Living Off Rentals Website -www.livingoffrentals.com Living Off Rentals Instagram -www.instagram.com/livingoffrentals Living Off Rentals TikTok - www.tiktok.com/@livingoffrentals

What are perfectly clear wisdom paths, to God, are deepest, convoluted mysteries to us. With every revelation of His plan, we are stymied. With every individual's inclusion in His plan we simply want to ask why. With His every ‘perfect timing' we feel the lateness of the intervention. With every characteristic we apply to this thing called ‘love,' He rewrites the script. With every solution we consider to be right and proper, His choice is, for example, the Incarnation, which causes us to cry: Untheological! Unsophisticated! Undignified! In all these things God provides us with samplings of His majestic, oozing love for mankind. Acts 9:1-22; Romans 5:1-11 1. Romans 5:1-5 – _____________________________ then, ____________ forever 2. Romans 5:6-8 –_________________then, _________________________ forever 3. Romans 5:9-11 –_______________________then, __________________forever

This podcast has been graciously sponsored by JewishPodcasts.fm. There is much overhead to maintain this service so please help us continue our goal of helping Jewish lecturers become podcasters and support us with a donation: https://thechesedfund.com/jewishpodcasts/donate

Photo: No known restrictions on publication. @Batchelorshow #Ukraine: Unsophisticated drones on the battlefield. Patrick Tucker, DefenseOne.com https://www.defenseone.com/technology/2022/10/what-surprised-one-drone-maker-about-russias-war-ukraine/377994/

Olam Ha'avodah Chabura - Rabbi Moshe Don Kestenbaum

In the first few months of 2022, the LAPSUS$ Group made a major splash in the cybersecurity headlines as it conducted a series of attacks on the likes of Nvidia, Microsoft and Okta. However a few months later, they had disappeared and arrests were reported soon afterwards.In a new blog, Tenable's senior research engineer Claire Tills looked at the efforts of LAPSUS$ and what its motivations were, and how it is viewed now, and joins us on this podcast to discuss the extortion group further.Show ReferencesBrazen, Unsophisticated and Illogical: Understanding the LAPSUS$ Extortion Group Ransomware Ecosystem White Paper Download PageBlog on Understanding the Ransomware EcosystemWebinar on the Ransomware Ecosystem reportBBC News - Oxford teen accused of being multi-millionaire cyber-criminal Bleeping Computer news report on Okta attack Follow along for more from Tenable Research:Subscribe to the blogFollow Tenable's Zero Day team on Medium

A criminal talent broker emerges. Developing threats to financial institutions. Phishing through PayPal. Lessons to be learned from LAPSUS$, post-flameout. More spearphishing of Ukrainian targets. US Cyber Command releases IOCs obtained from Ukrainian networks. Johannes Ullrich from SANS on the value of keeping technology simple. Our guests are Carla Plummer and Akilah Tunsill from the organization Black Girls in Cyber. And not really honor, but honor's self-interested first cousin. For links to all of today's stories check out our CyberWire daily news briefing: https://thecyberwire.com/newsletters/daily-briefing/11/137 Selected reading. Atlas Intelligence Group (A.I.G) – The Wrath of a Titan (Cyberint) 'AIG' Threat Group Launches With Unique Business Model (Dark Reading) Buy, Sell, Steal, EvilNum Targets Cryptocurrency, Forex, Commodities (Proofpoint) Sending Phishing Emails From PayPal (Avanan)  Brazen, Unsophisticated and Illogical: Understanding the LAPSUS$ Extortion Group (Tenable®) Evacuation and Humanitarian Documents used to Spear Phish Ukrainian Entities (Mandiant) Cyber National Mission Force discloses IOCs from Ukrainian networks (U.S. Cyber Command)  The Evolution of Cybercrime: Why the Dark Web is Supercharging the Threat Landscape and How to Fight Back (HP Wolf Security)

Welcome back to the show, everyone! Today, Steve is giving out a very serious word of warning to us all. More than you would anticipate, there are those who suggest that you should invest your money in whatever investor will take it. However, while their sources may seem wise and helpful, Steve implores you to dig deeper into such logic. Steve believes there are certain concerns and questions you should have regarding this advice. Tune in to hear his stance! Please remember that Steve is available via email at all times! He personally answers all emails sent to AskSteve@TotalWealthAcademy.com!

Bienvenidos amantes de la música, Hoy viajamos a Nashville, cuna de Kandace Springs, esta joven cantante, que se ha ido haciendo un camino en el jazz moderno de los últimos años. Prince dijo la frase que da título al episodio, después de escucharla. Sin embargo antes que cantante fue pianista, aprendiendo rodeada de música y autos, su otra pasión, desde muy pequeña. Consiguió una audición con el presidente de Blue Note, y luego un contrato que la liga hasta hoy con el mítico sello discográfico. Les invitamos a una selección de sus 3 primeros álbumes publicados. Que lo disfruten. Los temas son: 1. Don´t need the real thing 2. Unsophisticated (con Roy Hargrove en trompeta) 3. Talk to me 4. Simple things (con Scat Springs en voz) 5. Strange Fruit 6. Solitude ( con Chris Potter en saxo) 7. Breakdown *Suscríbete a nuestro canal. Si ya lo has hecho, considera apoyarnos como mecenas para hacer sustentable nuestro programa y mantener nuestro viaje en vuelo. (Podrás acceder a material exclusivo y primicias que publicaremos regularmente) * En viajealmundodeljazz.com encuentra un reproductor de Jazz Moderno y Jazz Clásico * Me gusta, Comparte y Comenta.

For steady scale in business sales and cash flow are king. The trouble is both are hard to maintain consistent with growth. You need to find new customers, keep old ones happy, and minimise overspend. No easy feat when you consider how easy it is to get lost in the day-to-day operations of your business and lose sight of the big picture. Before you know it, your sales have plateaued and your cash flow is negative. The good news is that in this video I will show you how to get steady scale in business for consistent sales and positive cash flow. Consider this essential motivation for men at the helm of a business that really wants to move the dial for growth.

On today's show, we unlocked the keys to sounding sophisticated.For the whole podcast, as well as a ton of other exclusive perks, sign up to be a Fancy Idiot here! See acast.com/privacy for privacy and opt-out information.

On today's show, we unlocked the keys to sounding sophisticated. For the whole podcast, as well as a ton of other exclusive perks, sign up to be a Fancy Idiot here!

Doctor Phlox has a Pen Pal, Archer has a moral dilemma, Hoshi does a lot of translation, Cutler kisses Phlox, Trip has something in his eye, Porthos has bad gas, and T'Pol has tooth decay. The Enterprise may have a Warp Drive, but it won't cure your disease. -Brought to you by Section 31- 00:00 Episode 66 01:00 https://Patreon.com/StarfleetUnderground 01:22 Tribble Playmate Photo-shoot 02:30 Our podcast is not for kids 03:30 Followed by HR - Shout out to @StarfleetHRD 04:30 Returning Guest: Ryan Coyle 05:30 A Klingon walked into a bar... 07:00 Nope, didn't get it in editing either. 07:30 Why isn't LeVar Burton doing Jeopardy yet? 11:00 GLAAD Awards - Star Trek: Discovery won Best Drama 12:04 Remembering Leonard Nimoy available - https://ShopLLAP.com 12:26 New Star Trek movie in 2023! 13:13 Star Trek: Lower Decks Season 2 - Drops August 12! 14:20 Heather and Enterprise 14:50 There's a podcast called Starfleet Underground? 16:30 Ryan's Story 18:20 Yes, we're the one that talks about Tribbles a lot. 18:45 Shout out to Ms. M! Whoever you are. 20:00 Q! in Picard Season 2! 21:00 Official Star Trek Convention Mission: Chicago April, 8-10 2023! 22:30 Our ship, The USS Beutler, Named after Fred. Miss you Fred! 23:00 Westley Crusher to Lower Decks? 24:13 Star Trek: Enterprise Season 1 - "Dear Doctor" 24:23 Teaser "A Day in the life of Doctor Phlox" 24:45 Morning feeding session 25:30 It would've been a bat! 26:00 Phlox-Centric 26:15 Heather liked it!? 26:30 Perfect example of Star Trek 27:00 De-Worming? 27:20 Sing-a-Long? Turn on the captions! 27:50 Act I - "Pen Pal Letters" 28:45 Heard of Ferengi? 29:00 Watching people watch the movie 29:45 Keeping Quiet? 30:00 Tom Cruise is not in this Episode! 30:30 First touch, and a kiss 31:15 Meet the Valakians - They want Warp Speed! 32:30 Small Ears 32:45 Acts of Human Compassion 33:20 Hoshi - in action! 33:44 Getting to the Jerunds 34:30 Quintessential Star Trek 36:00 Also a Vet 36:20 Attachment to Pets 36:44 Too Much Cheese! 37:30 Dating between a Denobulan and a Human 38:20 Meanwhile, on Babylon 5... 39:15 Let's talk about Sex 40:50 Act II - "Genetically Fucked" 41:30 Eggplants and Washboards 41:50 Tentacles vs Testicles 42:20 The human desire to help 43:00 Unsophisticated, even by human standards 43:29 T'Pol's Arms 43:50 Dental work and sex advice 44:18 Vulcan Dr. Ruth? 45:05 It's like that Seinfeld episode 45:35 Keep an eye on them 46:30 They want that warp drive 46:50 The Menk 47:30 Shouldn't they have masks? 48:00 A planet full of white people 50:20 Not a solution, but help 50:40 CD holders? But, cool bridge shot 51:15 Act III - "Poly Amorous Surprise" 52:00 Friends, but with or without benefits? 52:30 Seeing where it goes 52:45 You need to stick what where? 53:30 Phlox's got game! 54:00 Speaking the same language vs intelligence 55:20 Co-Existence: Are they being treated ok? 56:00 Tik Tik 57:00 Pets 57:30 Assumptions 58:40 Archer understands the Vulcan Angle? 59:20 Is Archer evolving? 59:45 Phlox Rocks! 1:01:20 Act IV - "Shit out of luck" 1:02:14 Being a better leader 1:03:00 The ethical quandary 1:03:20 The right solution...Was there one? 1:03:50 Solving the cheese problem with beans?? 1:05:00 Violating the Prime Directive 1:06:00 A different ending 1:07:00 Doing the right thing 1:08:00 A realistic ending 1:08:40 What if they took over the ship? 1:09:10 Just saying no is hard 1:09:30 Pre-warp vs being advanced 1:10:26 You aren't ready for this 1:10:45 Nukes? 1:12:15 Really good episode! 1:12:30 Next Week: "Sleeping Dogs" Thanks for listening! Now on Patreon! patreon.com/starfleetunderground Email: thecollective@starfleetunderground.com Website: starfleetunderground.com Twitter: twitter.com/StarfleetUnderG Instagram: instagram.com/starfleetunderground Facebook: facebook.com/starfleetunderground YouTube: www.youtube.com/Qtsy16 Explicit

En Patsa! Daar zitten we weer klaar voor een kakelverse De Bitcoin Show met daarin deze week de volgende onderwerpen: Nassim out https://twitter.com/nntaleb/status/1360276917992230919 Is dit het moment om bitcoins in te slaan en slapend rijk te worden? https://www.volkskrant.nl/nieuws-achtergrond/is-dit-het-moment-om-bitcoins-in-te-slaan-en-slapend-rijk-te-worden~bb55c4e5/?utm_campaign=shared_earned&utm_medium=social&utm_source=copylink The Naira Tweet by Nigerian Senate. https://twitter.com/NGRSenate/status/1359835689513271301?s=20 Taproot upgrade update https://www.mail-archive.com/bitcoin-dev@lists.linuxfoundation.org/msg09402.html Raoul’s Thread about wages https://twitter.com/RaoulGMI/status/1361509976041267201?s=20 DNB ontkent whitelisting-eis, rechtsgang Bitonic gaat door https://bitcoin.nl/nieuws/dnb-ontkent-whitelisting-eis-rechtsgang-bitonic-gaat-door-545 500.com buys BTC.com https://bitcoinmagazine.com/articles/sports-gambling-website-500-com-acquires-bitcoin-mining-pool-btc-com Sparta heeft bitcoin! https://www.voetbalprimeur.nl/nieuws/967552/sparta-profiteert-van-ge-xplodeerde-bitcoin-koers-een-hele-goede-deal.html #Bitcoin #BTC #Finance

In this week’s episode Lynne and JP discuss the Boston Art Heist - Amature thieves pulling off the largest art heist in modern history? Or the Irish Mob? linktr.ee/mysteretical --- Support this podcast: https://anchor.fm/mysteretical/support

Joel and Travis discuss Tim Keller's article "A Biblical Critique of Secular Justice and Critical Theory". Keller details various approaches to justice and where biblical justice is similar and different from each. And Joel takes it one step further, discussing how Keller may in fact share in a fundamental error about justice that is present in each account. (Don't blame Travis! He likes Keller!) For Keller's article: https://quarterly.gospelinlife.com/a-biblical-critique-of-secular-justice-and-critical-theory/ For the pdf of "The Ones Who Walk Away From Omelas": https://sites.asiasociety.org/asia21summit/wp-content/uploads/2011/02/3.-Le-Guin-Ursula-The-Ones-Who-Walk-Away-From-Omelas.pdf

So, have you had enough of people telling you that your political view is wrong? Well, Joel and Travis are here to tell you that you're wrong: You haven't had enough of people telling you that your political view is wrong. They'll do it again, but perhaps in a different way than you're used to. What really is politics? Is government the central part of politics, or does the heart of politics lie elsewhere? And someone fix Joel's road, for crying out loud!

Joel and Travis talk about teaching virtue--particularly how teaching virtue is really a training of the desires, or an opening of one's eyes to the goodness and beauty that we are so often blind to. What blinds us, so that our desires are badly directed and confused? Is there a way to fix this? What do we learn from Jesus, Socrates, and others (like Dallas Willard) about learning to love what is truly good?

Joel and Travis discuss the strange (and annoying to some) method of teaching virtue that both Jesus and Socrates seem to use. The goal? To discover their methods for teaching virtue, and specifically to see how these methods are not as direct as we would like virtue-teaching to be. Rather than starting by telling people they are terrible and need to be better, both often seem to use methods that make their interlocutors show themselves to have failed morally and epistemologically. Do we need to adapt how we teach today, particularly in the Church? Are we teaching like sophists, or like Jesus?

The first part of shiur 1 from Rav Yaakov Meir Shechter Shlita on the Sefer Likkutei Maharan from rav Nachman m'Breslov

We’ve got the launch of Peacock; new Swish coffee mugs; things closing down again; fireworks insanity; sad Hollywood deaths; the Washington Redskins finally changing their name; AirBnB trying to stop house parties; tons of retail companies go bankrupt; “Halloween Kills” pushed to 2021; drive-in theaters are the new normal; “The Empire Strikes Back” is the biggest movie in America; Disney+ surpasses 30 million subscribers; and so much more, live on tape from Las Vegas.

Door-to-door salesmen sell Final Expense packages which are expensive and aimed at the buyer who is afraid of the label "life insurance". In reality, you are better off letting a professional assess your goals and steer you in the proper direction. Later, the MLMMailbag coughs up three questions from readers who are approaching Medicare age and want to clarify a few things. The preliminary goofing around stops at minute 4:25.Inspired by "MEDICARE FOR THE LAZY MAN 2020; Simplest & Easiest Guide Ever!" on Amazon and Barnes & Noble. Return to leave a short customer review & help future readers.Official website: https://www.MedicareForTheLazyMan.comSend questions & love notes: DBJ@MLMMailbag.com

The guest for this episode is Tokyo-born/NYC-based artist, Juri Jinnai, the woman behind the art pop/doo wop experiment Emergency Tiara, who released her album Unsophisticated Circus last Fall. We talked about the new album, Japanese culture, gender identity, her artistic upbringing, the visuals of her projects, touring with The Go-Go’s Belinda Carlisle, reading books, and so much more. Since doing this interview, we have become good friends and continue to keep in touch. She is such a joy to have as a friend. Follow Emergency Tiara: Official Web Site/Store: emergencytiara.squarespace.com Instagram: instagram.com/emergencytiara Facebook: facebook.com/EmergencyTiara Twitter: twitter.com/EmergencyTiara YouTube: youtube.com/user/EmergencyTiara SUBSCRIBE/RATE/REVIEW FRESH IS THE WORD: Subscribe on all major streaming platforms. Please rate and review on Apple Podcast and Stitcher. List of where Fresh is the Word streams: linktr.ee/freshisthewordpodcast or just search “Fresh is the Word”. Also available on IHeartRadio. THEME MUSIC Courtesy of Knox Money, Bang Belushi, and Foul Mouth. Support via Patreon If you want to support Fresh is the Word, please consider pledging via Patreon at Patreon.com/freshistheword. Support via Paypal If you don’t want to do Patreon, you can donate via Paypal: PayPal.Me/kfreshistheword --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/freshistheword/message

Unsophisticated investors buy off cap rates. I don't really look at cap rates when I am purchasing because it is usually manipulated. If the seller or broker leaves out an expense or over counts revenue it greatly distorts the cap. Therefore it is a bad data point. I normally look at the Profit and Loss statement cause that is where you can drill in line by line. https://youtu.be/MnTzXB8hnbo See acast.com/privacy for privacy and opt-out information.

In this episode, we sit down with Preethi Kasireddy - self-taught engineer turned entrepreneur and founder of TruStory - and Muneeb Ali, CEO of Blockstack PBC. The two discuss Preethi’s journey of bringing TruStory to life, the regulatory challenges for crypto companies, Blockstack’s path to the SEC’s approval of its Stacks Token, and more. 0:02:13 Preethi: "I started to realize that my real passion was engineering, not finance." 0:02:48 Preethi: "I graduated college in 2012 and went to A16Z at the end of 2013." 0:02:54 Muneeb: "So this is like the early days of crypto, A16Z hadn't made the Coinbase investment yet." 0:03:10 Preethi: "It was through that investment [in Coinbase] that got me a little bit curious [in crypto]." 0:03:28 Muneeb: "How did you decide to leave Coinbase and start your own company?" 0:04:08 Preethi: "Coinbase - in the end - is a centralized company... so I wasn't really getting the kind of experience I really wanted." 0:04:55 Preethi: "I think one of the things that's missing - still, even to this day - in this space is lack of documentation and blog posts. Especially two years ago." 0:05:43 Muneeb: "It seems like you went into a deep dive on crypto... and then you ended up almost building a community around crypto. What was the thought process around that?" 0:05:58 Preethi: "I was just super passionate about this space. I also innately enjoy educating." 0:06:42 Muneeb: "[On Twitter] it seemed like a lot of these crypto communities are a little bit like religion." 0:06:57 Muneeb: "I noticed the conversation on TruStory was a lot more civil." 0:07:41 Preethi: "It bothers me a lot that people have a negative idea of what it means to debate." 0:08:18 Preethi: "We're trying to teach people the fact that debate doesn't have to be defeating... you don't need anxiety or to get angry..." 0:08:36 Muneeb: "Debates on Twitter - it's probably the worst medium for it." 0:09:23 Preethi: "You hit on two things: (1) Twitter was built for broadcast, not conversation (2) more importantly: the intent. People don't come on Twitter with the intent to seek to learn the other side." 0:10:45 Muneeb: "The kind of financial incentives that are at play here in crypto are not found anywhere else." 0:11:02 Muneeb: “But still, part of me wishes that there were those more structured, peer-review type processes in place in crypto. TruStory seems like a crypto-native take on something like that." 0:11:21 Preethi: "We can't expect crypto to be like these other industries, purely because there's money tied into it." 0:11:57 Muneeb: "You got caught up in an ICO scandal? Is that real?!" 0:12:07 Preethi: "When I was exploring early in the crypto space - just like everyone else - I had rose-colored glasses and everything looked shiny." 0:12:18 Preethi: "I ended up jumping into a project... and two months later I had to leave because the project wasn't going to work out." 0:12:39 Preethi: "It was a huge shocker for me because it was the first time I took on a role and it was catastrophic." 0:12:59 Muneeb: "Did that somehow play a role in TruStory as well?" 0:13:07 Preethi: "The way I got information in crypto in the early days is I had to crowdsource it from my friends." 0:13:23 Preethi: "And I realized this was how most people were starting to get their information in crypto, too." 0:13:43 Preethi: "[Initially,] we were trying to do claim validation." 0:14:00 Preethi: "People were not just focusing on objective claims that had a right and a wrong answer, but were using it more as a tool to get to answers that are somewhat more subjective as well." 0:14:15 Preethi: "We pivoted over to debate from verifying 'objective claims'." 0:14:56 Preethi: "You are still learning truths, but it's not like there's one objective truth for every claim. It's more that you're coming in to understand and hear the different sides." 0:15:12 Muneeb: "I think it's very interesting that you noticed similar things in crypto - that it's like the Wild West and there's a lot of misinformation." 0:15:31 Muneeb: "Our response [at Blockstack] was more like "Why don't we work with regulators and try to have the traditional checks and balances in place that pretty much exist in public markets." 0:16:15 Muneeb: "I was very curious how the industry would perceive our approach, but I've been very pleased with the response." 0:16:53 Preethi: "Basically, what we're trying to do is take the Wild, Wild West and add a little bit of rationality and rules to it - but one could argue that's antithetical to decentralization." 0:17:26 Muneeb: "A lot of people thought the regulators are never going to approve anything." 0:18:05 Preethi: "Are you hoping to be the poster child for setting the right way to do these token sales?" 0:18:40 Muneeb: "No serious company is ever going to keep an asset on their balance sheet that they think might be illegal." 0:18:49 Muneeb: "For us it was about opening up the network in a fully regulated manner to the US markets because the other option is just to block US nationals." 0:19:02 Muneeb: "Part of the intention is also that this can help other projects." 0:19:42 Muneeb: "We were doing the analysis for the first time with our securities lawyer. Other people don't have to do it again and again." 0:20:07 Muneeb: "If you're familiar with what the SEC did with Ethereum, they effectively did not comment on how Ethereum started or how it reached a stage where they think it's no longer a security." 0:21:06 Preethi: "Being a crypto entrepreneur in the US is hard. Regulations aren't friendly, nobody's set the right path for what the right way to do anything is." 0:21:33 Preethi: "One of the TruStory community members noticed that the Blockstack token almost had to reinvent accounting principles to account for what these token sales represent." 0:22:01 Muneeb: "Accounting is different for different purposes. Like for tax purposes, we could actually recognize it as one thing, for your financial statements the treatment might be different." 0:22:20 Muneeb: "We would always take the worst case scenario in every type of treatment. We're willing to pay the highest amount of taxes and we're willing to treat our crypto holdings as fully discounted." 0:23:45 Preethi: "When you were considering going the SEC route, did you consider any other routes?" 0:23:55 Muneeb: "The alternatives were: (1) ban US investors and developers and go abroad (2) do the offering and go to court with the SEC." 0:24:56 Muneeb: "The technology can adapt to regulations faster than regulations can adapt to technology." 0:25:18 Muneeb: "Another option was to just wait for a new law to be introduced." 0:25:38 Preethi: "What about all the crypto startups that may not have as much capital?" 0:26:04 Muneeb: "People should look at the framework we used for some company that is at least a Series B stage startup from a traditional VC perspective. It's not for doing your seed round." 0:26:27 Muneeb: "Imagine going back to the 80s or 90s, where people were coming up with the typical Series A and Series B round and - interestingly - some of the decisions we made back then, we still live with them. Like four year vesting." 0:27:10 Muneeb: "It's not just the legal framework. Think about employee retention. We had come up with frameworks around how to do token drafts." 0:28:04 Preethi: "Now that you've worked with the SEC, are you more optimistic about the regulatory scenario in the US?" 0:28:16 Muneeb: "I'm extremely optimistic. A big shout out to the staff at the SEC." 0:28:48 Muneeb: "I know that to the outside world, even 10 months might seem like a long time. But for the SEC, where the securities regulations have been around since 1933 and they're trying to get a new type of an asset out. Imagine how many different questions there are." 0:29:26 Preethi: "I mean, even ICOs spend a year marketing their projects!" 0:29:39 Preethi: "What I struggle with is how to get the SEC comfortable with the fact that, unlike public company stock where it's a lot more liquid... with crypto projects, the liquidity comes way later in the network's lifecycle." 0:30:18 Muneeb: "If you go and read our SEC offering circular, it's almost like a mini IPO filing. And the section that is most comprehensive is our risk factors." 0:30:46 Muneeb: "In terms of the liquidity... my opinion is that the next big step for the industry is going to be regulated securities exchanges that will come into play." 0:31:35 Muneeb: "I think it will reduce the noise in the space. ... Unsophisticated players or obvious scams just won't be able to get through the door." 0:31:54 Preethi: "So you mean a more regulated version of an IEO?" 0:32:26 Muneeb: "[We were told] given how compliant you guys are trying to be, you're not a good fit for an IEO." 0:33:18 Preethi: "If done right, these types of token offerings are opening up the door for retail investors who never had access to this type of investing." 0:33:44 Muneeb: "The first 100,000 users of Facebook just used a free product and told all their friends about it, but they never had any financial upside in the success of Facebook." 0:34:02 Muneeb: "With a decentralized system and a crypto asset like this, the early users can also have a potential financial upside." 0:34:35 Muneeb: "Speaking of Facebook, what do you think about the recent headlines about them potentially installing backdoors in Whatsapp?" https://www.forbes.com/sites/kalevleetaru/2019/07/26/the-encryption-debate-is-over-dead-at-the-hands-of-facebook/#6644bdc55362 0:34:56 Preethi: "It's not new, right? [Facebook]'s been doing this for about a decade almost. But I think people started to get smarter only very recently." 0:35:19 Preethi: "I think it's going to take a long time before Facebook's culture internally changes to care about privacy because their whole business around user data. So to complete change that is not an overnight thing. It's a massive shift in how they do everything." 0:35:50 Muneeb: "I've been publicly supporting efforts like Facebook Libra." 0:36:40 Preethi: "I don't think culture can change overnight. Or even in one year. ... I struggle to understand how they'll meet the future, which I think is open and decentralized." 0:37:33 Muneeb: "I've been involved with some conversations with lawmakers where they want to have antitrust actions against Google and Facebook." 0:37:42 Muneeb: "I think Facebook has a worse image, generally, but internally in the US Government, I'm noticing more hostility towards Google than Facebook." 0:38:07 Muneeb: "When Facebook comes up and says 'We're completely going bypass a lot of these regulations that may apply and start anew global reserve currency, I think a lot of people are going to freak out." 0:38:26 Muneeb: "I never thought I would say this, but Microsoft is better positioned to deal with a lot of these things than Facebook or Google." 0:39:11 Muneeb: "Google and Facebook are two companies that are basically the native cloud computing companies. And their business model is 'let's just get as much user data as possible." 0:39:31 Muneeb: "Microsoft is actually not sitting on a lot of user data. And now, when the world is about to move away from this business model and there's a lot of heat around these big tech companies, Microsoft can come across as 'look we care about user privacy'." https://www.coindesk.com/microsoft-launches-decentralized-identity-tool-on-bitcoin-blockchain 0:40:43 Preethi: "They specifically said they didn't want [Facebook] to be a public utility, which is interesting because if that's not the case, you can't really claim it's going to be a global reserve currency." 0:41:22 Muneeb: "Speaking of decentralization, how decentralized is TruStory right now?" 0:41:35 Preethi: "We built the backend on Cosmos SDK - which gives you the tools to build decentralized applications." https://cosmos.network/ 0:41:54 Preethi: "Right now, we only have one node running, because everything is in beta." 0:42:26 Preethi: "The actual [TruStory] app has an in-app currency, and that same currency can be used for validating transactions on the backend." 0:42:41 Preethi: "It's a Tendermint blockchain and the consensus is the same thing as Tendermint." https://tendermint.com/ 0:42:48 Muneeb: "From what I can understand, they're helping people with the SDKs to start their own blockchains, and then they're working on interconnecting the different blockchains." 0:43:00 Muneeb: "Whereas, for [Blockstack] there's the stacks blockchain that gives developers the tools for basically building their apps apps on the stacks blockchain, for the most part." 0:43:10 Muneeb: "But if some app really needs the scalability of - let's say their transactions are becoming too much for the underlying main chain, then we have the concept of an app chain, where you're logically on top of the stacks blockchain." 0:43:33 Preethi: "They have many, many blockchains and then they connect these many blockchains using something called IBC, which is their interoperability protocol." 0:43:49 Muneeb: "I wanted to invite you live, so that you can't say no, to our conference in San Francisco." https://summit.blockstack.org/ 0:44:04 Muneeb: "Neil Stephenson is going to open up the conference with Naval Ravikant." 0:45:00 Muneeb: "My PHD thesis, Chapter 1, has a quote from Snowcrash." https://www.amazon.com/Snow-Crash-Neal-Stephenson/dp/0553380958 0:45:18 Goodbyes. 0:45:26 Credits. Preethi Kasireddy: twitter.com/iam_preethi Muneeb Ali: twitter.com/muneeb Zach Valenti: twitter.com/zachvalenti See omnystudio.com/listener for privacy information.

Unsophisticated media consumers and the failure to take personal responsibility for our own intellectual maintenance. The surrender of the individual's intellectual autonomy to the conformist mob. How mobs-cells no longer need to leave the couch and are now free to anonymously molest & terrorize the "other" via Twitter, Facebook, and their phones. Also: Social Media Influencers and how the Media 101 Model applies to them Emerson on independent thought, conformity, and consistency The abandonment of external truth and the path to authoritarianism  Need more Toddzilla?1) Seek help.2) Click the links.3) Gorge on your way to therapy.More episodes/subscribe:My travel archives: www.toddzillaX.comAlso visit: www.christophermedia.netSubscribe: iTunes and Google Play

1 Corinthians 1:26-31 | Pastor Wayne Surface

Welcome to the 183rd episode of the Absolute Geek Podcast. On this weeks episode we give our thoughts on Bill Maher's comments about the comic book community, Florida Man and so much more.

Tuesday Bluesday not a slow news day! (Sorry guys I promise I'll get better) Unsophisticated homes, PJ thinking she got hit on and an afternoon barbecue faux pax. Yay or Nay, Royal babies and WOW! SO MUCH MORE! Don't forget to hit us up personally at www.pjsfeet.com

Denmark students’ grades are too high! Apparently that’s a problem; and like with all serious problems that plague Danish society, we have it covered. For those tired already of all the World Cup talk, this week we cover the other big sporting event that went on this past weekend - the Danish Darts Open! And if you ever wondered what everyday household items Danes use to commit acts of murder, you came to the right place! Unsophisticated terrorists, cancelled bonfires, a clone of the city of Randers, the Slut Walk, philosophers and shootings. All the elements of a great podcast. You can’t miss this one!

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Mark J. Podolsky (AKA The Land Geek) is widely considered the Country’s most trusted and foremost authority on buying and selling raw undeveloped land within the United States. He has been actively investing in Real Estate and Raw Land since 2001 and has completed over 5,000 unique transactions. Mark’s company Frontier Equity Properties, LLC is an A+ rated BBB real estate company.Topics that are covered in this episode:• Go on Treasury List to see who owns back taxes• Unsophisticated come into ownership of raw land• Buy it at 20-30% value, ensure so encumbrances• The neighbor's are the first people to buy if not maybe they want to sell theirs and now you have a larger tract• Use Facebook and craigslist• Use owner financing• 3-5% response rate of offers• All counties are different on how you get land listings• Use gegolook.com or use craigslist or what three words app• Facebook buy and sell groups• Use special warranty deed and full warranty deed• Blinkist• Stop being an optimizer once you have your simple passive cashflow number Check out my Free Resources Below:1) If you are an accredited investor and afraid of the impending market correction?Get out the stock market and into the Simple Passive Cashflow Hedge Fund!More info: www.SimplePassiveCashflow.com/fund2) Join a Social Club:Seattle Social ClubHawaii Social ClubPortland Social ClubBay Area Social ClubSo Cal Social ClubEast Coast Social ClubCentral USA Social Club3) Subscribe to my podcast: Google Android Phones | Apple iPhone | Youtube4) Once you have gone through the majority of podcasts feel free to sign up for a chat:20 Minute Chat with Lane5) Make sure you sign up for my Hui Deal Pipeline Club to get sent the deals I come across.6) I am partnered with a start-up Virtual Assistant firm out in the Philippines. Shoot me an email Lane@simplepassivecashflow.com if you want to try them out.More info: https://drive.google.com/open?id=0B4gFjCt6Knc1U3YwYjdZRnYzN1k7) Please leave a review for the podcast!8) Coaching Program to get you to your first rental in 90 days!9) And finally... if you are just getting started Sign-up for Free access to the 10 Module Course:10) Summary of every Simple Passive Cashflow Podcast See acast.com/privacy for privacy and opt-out information.

This video is my answer to a viewer who posted a thought provoking question in a comment.

MUSIC, CULTURE, THOUGHT PROVOCATION In this episode: Fur Elise is lame, cover of 'Hide and Seek' by Imogen Heap, and Hollywood's flat villain syndrome. SUBSCRIBE and FOLLOW on Twitter @dshortenmusic Instagram @davidshortenmusic My article about Hollywood's flat villain syndrome: http://www.gracecentered.com/shallow-villains-western-film.htm

Todd Brown is one of the worlds leading authorities on building highly profitable marketing funnels. He's the creator of several training programs including “Marketing Funnel Automation Partnership Coaching Program, 26 Advanced Marketing Funnel Conversion Tactics and The Marketing Funnels Uncensored Newsletter”. He helped Rich Schefren grow Strategic Profits into the company it is today by implementing these strategies and tactics. What we talk about in this interview is easy to understand but it's advanced money making advice. It's all about Marketing Funnel Optimization. I promise you there is no joke, no hype in this next sentence... acting on what Todd teaches in this interview could easily multiply your online sales by double, triple or much more. Why? Because your marketing funnel is the core of your online business. You have to get it right and you have to keep optimizing it if you want to make the most money possible. In this interview Todd reveals... * The must-have tool to run your marketing funnel * Why straight, linear funnels are dead! (Hint: Dynamic, segmented funnels are what's working now) * How to have a high converting, front-end funnel that pays for all your traffic * How to create content in your funnel that does no selling, but still makes you a lot of money * How many steps a funnel should have * 3 back-end marketing sequences that will raise the lifetime value of your customers * And a lot more! Trust me, this content is gold, invest the next hour to listen to it, it will pay off Either listen to the interview or read the entire transcript below... Joey Bushnell: Hello, welcome to The Online Marketing Show! I'm your host Joey Bushnell Today's special guest is Todd Brown... who is without question, one of the worlds leading experts when it comes to marketing funnels. He's the creator of several training programs including “Marketing Funnel Automation Partnership Coaching Program, 26 Advanced Marketing Funnel Conversion Tactics and The Marketing Funnels Uncensored Newsletter”. I highly recommend you go check out his blog over at marketingfunnelautomation.com Todd, thank you so much for being on the call with me today. Todd Brown: You're welcome man! I'm excited to be here. Joey Bushnell: Thank you. Todd, how did you become an online marketer and become known as the go-to-guy for marketing funnels? Todd Brown: I'll give you the shortened version of how I first got online. Basically I was working for a company that owned about a dozen health clubs in New Jersey, in the US. I got a direct mail piece, a letter in the mail that was selling a direct response marketing training program for fitness professionals. It was about $300 odd dollars and I thought it was perfectly fit for what I was doing with this health club company. So I went to the owner and asked the owner if I could buy this thing and expense it, he said :”Yeah go ahead.” I bought this course for $300 odd dollars, got it sent to me and that was my first exposure to direct response marketing, copywriting and the world that we operate in within the online marketing community. I was immediately engrossed with this training program and got sucked in, so I decided I'm going to pick up the phone I'm going to call the dude who put this training program together and I'm going to ask him who he learned from, what did he study. That's what I did and he mentioned Dan Kennedy. So of course, I immediately went out and bought everything I could get my hands on from Dan Kennedy, at the time most of what I was buying was on eBay and I dove in and was going through the Dan Kennedy stuff like crazy. That very quickly led to me starting my first information marketing venture online. Knowing nothing about the internet, technology or websites, I barely knew how to send an email, this is about ten years ago now. The rest is history in terms of online, eventually the business started making a lot more money than what my job was paying so I eventually left that gig and moved down to south Florida and the rest is history. How did I become the go-to-guy for so many top marketers in terms of marketing funnels? Well, two things really happened. One, I was originally a client of Rich Schefren's when I decided to leave my job and go full time online, the skill set that I knew I was missing was business systematization. It wasn't the marketing, copy or marketing strategy it was the actual systematization of the business. At the time I knew that and still to this day, Rich is the absolute best at teaching that side of things. I became a client of his, we hit it off and became really good friends then Rich asked me to come aboard as a partner at Strategic Profits and run the marketing for him. So for about 2 years I was juggling, running all of the marketing for Strategic Profits, launching 15/16 different front end products, big internal launches, JV's, affiliate promotions and campaigns along with my own companies. It was through my running of the marketing there that I got to work on projects with Jay Abraham, Clayton Makepeace, John Carlton and then became friends with Michael Masterson. Then worked on and co-ordinated projects, launches and campaigns with JV partners like Mike Filsame, Russell Brunson, Frank Kern and Ryan Deiss. So I got to see 2 different sides of the marketing funnel world. I got to see what the online guys were doing and how they were applying direct response marketing techniques to their funnels online. I also got to see how the original “old school”, if you will, direct marketing guys did it offline. So how was Jay Abraham with his clients? How was he getting new customers? How was he multiplying their front end or back end? The same thing with Michael Masterson at Agora and the best franchises and divisions if you will at Agora, What were they doing? How were they doing it? Eventually that carried on over into application at Strategic Profits and we launched a whole bunch of killer front end products. We launched the Founders Club Membership which is still thriving and growing today. We did about 3 quarters of a million dollars in 7 days in an internal relaunch of a particular product applying some of the things I have learned. Just to wrap this up because I want to get into some meat and potatoes for everyone listening, what happened as about a year ago was a good buddy of mine Chris Brisson from Call Loop which is great application for SMS and voice broadcast, he was constantly giving me access to all of his software, application and all of this great stuff. So I said to him one day “What can I do for you?” and he said to me “Look, do a webinar for my customers.” We had one funnel at the time which was doing 24 dollars for every opt-in and so I did this 90 minute webinar for his customers. He has a lot of savvy big name marketers on there. It was pure content, no pitch at the end and after that webinar Chris's partner texted me within 20 minutes and said “People are freaking out they loved the webinar and they were disappointed you didn't have something to share with them in terms of coaching, courses or training.” Then we came back 2 months later and opened up Marketing Funnel Automation, the partnership coaching program and the rest has been history. But enough about me man let's talk about funnels what have you got next for me? Joey Bushnell: My first question for you Todd, was for someone who maybe hasn't heard the term before what exactly is a marketing funnel? Todd Brown: A marketing funnel is a strategic process. A strategic set of steps that you bring a prospect through with the ultimate objective being... at the end of the process they desire your product and they are ready to buy. They see the need and value of your product as the solution to their problem and situation above anything and everything else. Let me make an important point that I want everyone to get... When I first launched this Marketing Funnel Automation brand I specifically refer to it as a marketing funnel, not a sales funnel. Most people talk about it as a sales funnel but there is a distinct difference between marketing and sales. I think it was Peter Drucker who said that the whole purpose of marketing is to make selling superfluous. When you do marketing the right way, you are leading the prospect to the make the decision on their own that your product or service is the best choice for them, the perfect fit and perfect solution for their problem or situation. People love to buy they hate being sold. There is a massive difference in the way we approach a marketing funnel. Our job again, is to give the prospect this feeling of freedom of choice and freedom of decision so they feel at the end that they've come to the conclusion on their own and they weren't sold. So there is a very specific way that we do that. I'm sure you and I are going to get to how we actually do that and how are we marketing and not selling. How are we leading them to the conclusion. But again a marketing funnel is just a series of steps, it's a strategic process and I say strategic because so many marketers get caught up in the tactics of the marketing funnel. Most marketers, especially newbie marketers that get online and start learning about marketing funnels, when they think of a marketing funnel they think “OK, I'm going to have a squeeze page to a sale letter or one time offer to the order form to the up sell, if they don't take the up sell it goes to a down sell, if they do take the up sell it goes to another up sell". That is all the tactical components if you will, of a marketing funnel. I refer to that as a an offer sequence. You have the main offer then you have the up sell offer or down sell offer or an OTO and so on and so forth. But what's more important is the strategy behind the marketing funnel... What are you saying? When are you saying it? How are you saying it? Why are you saying it? What are you actually communicating through each of the steps of your marketing funnel? Whether your marketing funnel is 8 steps, 4 steps or 2 steps, whatever it is... it's the strategy behind the marketing funnel that's more important than the tactics. You have to have both but you build it on the foundation of strategy. Let me give you just 2 examples so that this makes sense. When we are putting together marketing funnels, there are a few things that we look at but 2 of the main things we look at are Market Sophistication and Prospect Awareness Level. Market sophistication is basically what promises, claims and benefits have your prospects seen from competitors? What are your competitors promising to your prospects? What claims have they made about their own products, about the benefits of their products to your prospects? There are 5 different levels of sophistication if you will, in a market and depending on the sophistication level of the market, that needs to change the sophistication of your marketing. The example that I give which comes straight from Eugene Schwartz and “Break Through Advertising” one of the greatest copywriters of all time, is this idea when weight loss supplements first hit the market, one day there weren't any weight loss supplements then the next day there was a supplement the advertising only had to say “Take this pill and you'll loose weight.” That's it. That was because nobody had made any similar claim before, there was nothing like it on the market. It was a totally fresh and really you could call it a "level 1 sophisticated market". But as more and more competitors came out and were saying similar things, the market became more sophisticated and those same claims didn't work to the same level that they previously did. Now the marketing had to go up a sophistication level. So then it became “Take this pill and lose 7 pounds.” Then when the market reached that sophistication level because more and more marketers were making a similar claim like that, then it was “Take this pill and loose 7 pounds in 7 days.” Then it went on to “Take this pill that contains some crazy rain forest bark that blocks the absorption of fat in your intestinal track.” They go through these different levels of sophistication. If you think about that one example then, today you couldn't release a weight loss or fat burning supplement and say just “Take this pill and you'll loose weight” Why? Because the market is too sophisticated for that. So that's just an example of how the strategy behind the campaign is more important, behind the funnel is more important than the tactics. It's not about having a front end offer, an up sell, a down sell or an OTO. If you don't take into consideration for example, market sophistication you could come into that with all of the right tactics and the whole offer sequence but your message is not sophisticated enough for the market. It's too “Unsophisticated” for the level they are at then it will fall completely flat. That is what happens to a lot of marketers and that is what I mean when I say strategy. Does that make sense? Joey Bushnell: Yes, it makes perfect sense. I think we've seen that happen in the internet marketing world. I remember back in 2007, where people were selling push button riches, and all sorts of other shenanigans which we all know now, are total BS. Fast forward to 2013 and the market has really matured, they don't fall for these things like they used to. So I can totally see your point there and I'm guessing that would carry over to any niche wouldn't it? Todd Brown: Absolutely, every niche will go through this and mature. They mature based on the marketing claims and promises that they are exposed to from the market place and from competitors. All we are saying is, if you could go into a niche and you could make a completely unique promise that they've never seen before, man you are going to crush it! I'm not saying if you can go into a niche that no one has ever marketed to before. I'm saying if you can go in with a unique promise you are operating at that level 1 sophistication, so your marketing message doesn't have to be that sophisticated. But in all niches eventually as competitors see you making money or as individuals see you making money and doing well competitors are going to come in. Usually what happens is you see lots of copy cats and so similar messages get put out to the market place. Then I don't care what geography you are operating within, every niche matures and gets sophisticated over time. It's your job as a marketer before you begin crafting your marketing funnel, before you begin engineering it or start thinking about one word of copy, it's your job to understand where your market is at on that scale of market sophistication. Joey Bushnell: Todd that's a great explanation, thank you. Before we talk about strategy and some of the marketing principles that go into a marketing funnel, I want to first of all just talk about the automation part. We can do all of this, as the name of your website marketingfunnelautomation.com suggests, on auto pilot. So there's lots of autoresponders and CRM tools out there that can help us to automate things. In your opinion what is the best one? Todd Brown: My opinion is that Infusionsoft is the best CRM. I don't get paid anything by Infusionsoft for thinking that, if something better came along, better meaning it would allow me to do more things than Infusionsoft allows me to do for myself, coaching students and my consulting clients, I would go to that. I am always keeping my eye out for a better CRM but the thing that Infusionsoft allows you to do that makes it so invaluable is that you can auto segment prospects based on their engagement or lack thereof with your content. What I mean by that and I think it will be incredibly valuable for everyone reading is... The days of bringing all prospects through a straight, linear funnel are dead. What I mean by a straight, linear funnel is, the days of sending everybody to a squeeze page and then sending them through a 4 part video series, where 3 of the videos are educational, another one is a sales video... So day 1, you send an email to prospects who have opted in saying “Video 1 has been posted.” Then day 2, you send everyone an email that says "Video 2 has been posted", day 3, send them an email saying "Video 3 has been posted" and day 4, an email saying "Video 4 has been posted". Those days are long dead of sending people straight through regardless of their engagement. Some people that opt-in to that type of funnel will immediately on day one go and watch video 1 and day 2 go and watch video 2 and day 3 and 4 and so on. But what about the people who opt-in go watch video 1 then on the next day when they are sent an email about video 2, they don't watch video 2? Now if your entire video series makes up your entire marketing funnel, if it's one big overriding message, that means every video in that example funnel is valuable and serves a purpose. Everything that we do, say and everything that happens in a marketing funnel is done strategically. It's there for a reason, it serves a bigger strategic or tactical purpose. If It doesn't then it shouldn't be in the funnel. We have to assume that in a 4 part video funnel, every video has a reason for being in there. Obviously, if it didn't we wouldn't keep it in there. Does it make sense to take a prospect who let's say... gets an email about video 2, doesn't click the link to watch video 2, doesn't actually watch it, should we the next day send them an email about video 3 which sends them straight to video 3 without them even watching video 2? Does that make any sense? No of course not. That is like us taking a 1 hour sales presentation so to speak, and letting them skip a 15 minute chunk of that sale presentation. We might say something crucial in there or cover one objection or two objections, highlight a benefit or a feature that is critical to making the sale at the end, in that 15 minute chunk. What Infusionsoft allows you to do, is move people through your funnel based on their engagement. The people that are consuming the videos in this example... if they consume video 1, tomorrow we are giving them video 2. If they consume video 2, the next day we are giving them video 3 and so on. The person who doesn't, we are going to continue to drive them back to where they left off. So people can go through your funnel at the appropriate speed. It's like if you were selling “face to face” with somebody and they said they had to go to the bathroom, you would stop your presentation, you'd let them go, wait until they got back then pick up where you left off. It's the same thing, we wouldn't just carry on speaking. Infusionsoft allows you to do that and a whole bunch of other auto segmenting. Segmentation is critical in the marketing funnel process because it allows you to communicate more targeted messages to your prospects. The more targeted you can be in terms of their engagement, needs, their response and their interaction with your content, the better your conversion rate is going to be for all the different segments. Joey Bushnell: So in that situation Todd, where someone has a 4 part video series as part of their funnel and they watch video one and then they don't click the link for video 2. So would you send them an email again saying here's video two, you wouldn't let them see video 3 until they've clicked the link and consumed video 2? Todd Brown: Yes and No. What I mean by that is, yes I'm going to send another email about video 2, I'm going to take an additional 3 days to do everything in my power to get them to consume video 2 before I send them on to video 3. At some point you've got to send them on to video 3 in hopes that they will re-engage and go back through video 2 as well. If they go and watch video 1 then the next day we send them an email about video 2 and they don't click the link or go to consume video 2. The day after I'm going to send them an email about video 2 that is going to present a different benefit, a different hook or angle as to why they should consume video 2. Remember people desire things for different reasons. So sometimes the hook you present or the main benefit that you represent as to why they should watch video 2, it might resonate with some people but not with others. So the next email that we send out is going to be a different angle or hook. Then finally, the day after that is going to be another angle and hook, ultimately again, trying to get consumption of video 2 and our marketing message. After about 3 additional days we are going to drive them on to video 3 but they are now in a different follow up sequence, meaning that the people who are actively engaged in the funnel, the people that went to watch video 1 went to watch video 2 are in a follow up sequence that acknowledges their engagement. It acknowledges their engagement, it's a funnel that's designed for people that are hot and engaged with your content. Whereas the people who didn't consume video 2 that we eventually have to move them on to video 3 they are in a different video 3 sequence then that communicates differently with them than the other video 3 sequence that is communicating with the other “hot” prospects. Joey Bushnell: So basically there's no such thing as a one size fits all funnel anymore. Every funnel should be tailored to how the individual engages with the funnel. Todd Brown: Yeah so if you are thinking big, operating big and you want to play like the big boys play, then you go the distance with your marketing funnel when you are engineering it because a single, phenomenal front end marketing funnel could revolutionize your business. It could revolutionize your business, a front end meaning customer acquiring. The funnel or funnels you have that acquire new customers for you, when you have one that allows you to generate new customers at break even, meaning you spend $1000 and you get $1000 worth of new customers in your business, the sky is the limit. You've just reached the promise land because at that point it's no longer about marketing it becomes a scale issue. I mention that within this context because is it work for you to set up a funnel like this? Yes absolutely. But anybody that tells you that you can have a 7 or 8 figure business without putting in the work is lying to you. The reality is, there is no fast way to sustainable riches online, that's all bull crap. I've been around this game a long time, I wish it was true. I wish there was a fast and easy way to make crazy money online but the reality is, there is a big difference between having an income stream online or making money online and having a business online. When people go after just income online, they are constantly having to hustle month in, month out. Eventually when that hustle breaks them they have to move on to something else. Whereas what we are doing is building a business, a long term sustainable business that grows and grows every month. In order to have something like this you have to have a rock solid funnel that allows you to pay for traffic, do paid media and break even on the front. In order to be able to do that with the cost of media today, you need a funnel like what we just went through with multiple paths all based on engagement not a one size fits all cookie cutter approach. Joey Bushnell: So with this type of funnel, you've already said Infusionsoft is your weapon of choice, it's mine as well. Am I right in thinking that if there is anyone listening to this interview that has Office Autopilot, they can do it on there as well? Todd Brown: Yes, that's right. Joey Bushnell: And tools such as Aweber, Get Response, Icontact, Constant Contact and MailChimp those types of auto responders, can't do these extra things? Todd Brown: With Aweber you can do certain things with AW Pro Tools. The reality is that we shouldn't even compare Aweber or Get Response with things like Office AutoPilot or Infusionsoft because Aweber is a tool to send out email broadcasts and email autoresponders. It is not a marketing automation tool, it's an email automation tool. So when we talk about segmenting on the fly and you and I could talk about tracking links, using interest tags and crazy marketing automation stuff in InfusionSoft. Aweber isn't set up to do that, it's not a tool to do that. So to me the reality is, I have a lot of coaching students who use things like Aweber and Get Response, I'll say the same thing to your audience as I do to my clients, I say “That's where you're at right now and we are going to set up the funnel with what it is you have right now, to the best of our ability. We are going to max out the tool that you currently have and get it as close to where I know it should be. But we are going to do that knowing that ultimately in the near future we want to move over to Infusionsoft" because done right, a tool like InfusionSoft or Office Autopilot will give you a positive return on investment month 1 when you use it. So we are going to set it up right now with whatever you have, that goes for everybody. I don't care whatever it is that you've got, you use what you have and you use it to the max. You don't use a lack of tools, a lack of technology or a lack of capital as an excuse, ever! I'll tell you very quickly, I started my business over 10 years ago with $850 - that was it! For that $850 I think we formed a corporation there in the States, like a legal entity. We got a merchant account, I think we paid out $200 for that. We bought a domain name, some hosting and that was it. I never to this day invested another dime of my money into any of my online ventures. That $850 grew our first company, then the money from the first company grew the second company and the third company. The point is... you can never let technology, tools and resources be the excuse because we just set it up the best we can, with what you've got then we go from there. Joey Bushnell: So Todd, what are the main steps of a marketing funnel? I know that this is going to be different depending on the product, the offer and the niche but are there some core steps, core components, that you think should be in most marketing funnels? Todd Brown: I'm going to answer that question a little bit differently than the way you were asking it. What I'm going to say is... First of all you were right in that every funnel is different. Every funnel and the complexity of the funnel, the steps and the length is all dependent on the complexity of the product that you are ultimately going to present, such as how many features and benefits there are. Also the number of steps in the funnel, the length and complexity of the funnel is based on the objections the market has, the sophistication level of the market, what competitors are doing in terms of, are all competitors using video or PDF's? So there are a lot of these to take into consideration. I spend a lot of time on with our coaching clients, it's something that I call EBM content. EBM stands for Education Based Marketing. The bulk of a marketing funnel should be EBM content. The way we are able to come up with the content, what you communicate and what order you say it is by asking one main question. There is a bunch of little questions but we start with this main question which is “What do prospects need to believe to buy?” The way I want you to think about this, is I want you to think of yourself as an attorney, lawyer or prosecutor if you will, and you are presenting a case to a court room and jury. In this case, the jury are your prospects and there are certain things that they need to believe. If you were prosecuting a case where the gentleman was being charged with murder, you would know that the ultimate objective is that you want the jury to believe that this guy committed murder. From that we can work backwards and we can say what do they need to believe in order to believe that. What do they need to believe he committed murder? That he was there, that he had motive, that his finger prints where there, that he is a shady character, whatever it is they need to believe. Our entire court case as prosecutors would be presenting that information in a linear, logical progression, making sure that everything they need to believe in order to come up with a guilty verdict at the end we are presenting. To simplify it, if we were prosecuting we make a statement of what we want them to believe and then we back it up with a preponderance of proof. Proof in marketing, proof throughout your marketing funnel for all of your claims is one of the most critical aspects of a high converting marketing funnel. Without proof all you have is a claim - that's it. So as a prosecutor you can't just say "He was there at the scene of the crime" that's not enough. You need to say he was there and here is proof his finger prints were there, there was an eye witness, he was caught on camera and it become a preponderance of proof. Making the claim is the easy part, any marketer can make a claim but the difficult part is presenting the preponderance of proof. So every point you would want that jury to believe, we present in the right order, like he had motive, here are the reasons, why the reasons are the proof. He was there at the scene here is the proof, he committed the murder here is the proof, his finger prints were on the knife, the knife has the victims blood on it. So we are presenting it in a logical, linear order and for everything we want them to believe, we are making a statement, a claim, a promise and then we are backing it up with a preponderance of proof. That is EBM content. That is education based marketing and before I give you an example let me say this... all of this happens without talking about the product. We are not talking about the product, we are educating and educating them in a way that leads them closer and closer to the sale and increases their desire for the end result, even before we present the product. So when we present the product, they want to buy rather then us selling. We are educating them in a way where we are pre-selling them on our product or service. So when we present our product or service, it's exactly what they want and they are grateful that we presented them with an opportunity to get it. An example is one of the early companies that I started, was a company that worked with chiropractors. We used to teach chiropractors and even create funnels for them and what it would do is offer a free video to prospective patients. The free video would be "How to relieve back pain naturally with no drugs, surgery or crazy treatments". The video would be educational and what it would do is walk people through all of the different options that they had to relieve back pain. All of the options where the other choices or alternatives to chiropractic that they had. But when they presented each of the alternatives one at a time, we would give them the negatives of those alternatives. We might give a weak benefit but we would go through such as they could go and get a massage, physical therapy, hire a personal fitness trainer, they could take natural herbal supplements and for each one of the alternatives we would tell them about the negatives. Then when we finally got to chiropractic we would give them all of the positives. Now we weren't talking about chiropractor care with the doctor we were just talking about chiropractic care in general. We educated them the whole way so at the end when we were done talking about chiropractic they got value from that marketing message and they reached the conclusion on their own that these other options suck, the best option is chiropractic care and I have to do it. So when we transition from EBM content to the introduction of their service (chiropractic care) then it became “Yes, this is great I want this!” There was no hard selling needed or hardcore sale pitch, there was no fake scarcity needed, none of that. This was because we educated them in a way that led to the sale. We pre-sold them on the idea of chiropractic care with education based marketing content. So whether that EBM content gets delivered by PDF, video, audio, a combination of those, a webinar or evergreen webinar or Google hangouts. Whether it's done in 3 steps, 6 steps that is all dependent on how much information you have to present. It's just like the question of how long should a sales letter be? Well, a sales letter should be as long as necessary to make the sale and no longer. Whether that is 3 pages, 1 page or 25 pages there is no arbitrary length, just like there is no arbitrary number of steps for the ideal marketing funnel or no ideal length for the perfect marketing funnel, it's all dependent on what you have to communicate. Joey Bushnell: So Todd, if we were to picture this front end marketing funnel, am I right in thinking it's an opt-in or squeeze page of some kind, then they are delivered the EBM content then you are sending them to a video sales letter or sales page to make the sale but only after they have consumed the content? Todd Brown: Yes, I think that is fair. For most marketers online, the majority of their conversions and front end revenue will come from the follow up steps in the marketing funnel. Whereas companies like Agora or take Stansberry research for example, one of their divisions they send people directly to a sales video or sales page. They are able to do that without an opt-in because of the quality of their copy. The quality of their copy is so good that they don't need to generate a list of prospects, they can just send people directly to a sales message, generate enough sales to pay for their marketing and only a customers list. For the average marketer online, yeah at a bare minimum, more than likely they should send people straight to a squeeze page. Then from a squeeze page have some kind of sequence behind that. The sequence then depends, in some cases you might have an immediate one time offer that you present right off the back of the opt-in depending on the niche and the product and so on. Or depending on the price point you might have a lengthier funnel, where you have one or more videos. There is no one tactical way to set up a marketing funnel. There is one right strategic way to set up a marketing funnel but the tactics of how you deliver your message, well there's more than one way to skin a cat. Joey Bushnell: With our front end marketing funnel, are we looking to make a profit on the front end? Or is this just something we are looking to break even with and make money later on? Todd Brown: The right way to do it and the way the big boys operate (when I say big boys, I mean real big boys, the Agora's, Boardrooms, etc) is that you look at your marketing in two different categories... Marketing to prospects in order to make the first sale and get the first transaction with them, that is what we call front end. The other category of marketing, is all the marketing that we do to existing customers, people who have one or more transactions with your company and that is what we call the back end. The purpose of the front end is to acquire the maximum number of new customers at break even. That is ultimately the goal, maximum new customers and for the average marketer, it's at break even. We won't even get in to the more advanced "going negative" on the front when you have the cash flow, we'll just say the goal is... maximum new customers at break even. There are 2 components there... One is of course, at break even, that means if you spend $1,000 in media buy, your goal is to get $1,000 back in the form of new customers. That's really like acquiring customers for free, there is no expense. If you invest $1,000 and get $1,000 back plus you get new customers on that front end transaction, that's not an expense, that's an investment and you should be willing to do that all day. The second thing and this is where a lot of people seem to misunderstand, is that the goal is not just to break even, the goal is maximum new customer acquisition. I hear a lot of marketers say, they will teach from theory this idea of why have a $1 trial on the front? Why not sell an expensive product? For you, if you are selling a $1 product, let's say you have to generate 1,000 sale,s where as if I'm selling a $1,000 product, I only have to generate one sale. The difference is I would much rather take 1,000 new customers at $1 a piece than one new customer at $1,000 because now even though on the front end they both break even and both put out in the same financial situation, if I have 1,000 new customers and you only have 1, I have the ability to put those 1,000 new customers into a back end funnel and sequence that sells them on my premium offer. Now we could bring them from $1 to a $97 a month continuity program or a $500 offer or to a coaching offer, a $2,00 or $5000 offer. I have 1,000 people to work with and you only have one. The goal is maximum new customers on the front end at break even. The purpose of the back end, all your marketing to your existing customers is to maximize lifetime customer value, is to build the value of your customer. So if you know that every $1 customer you get is currently worth $300 to you, our goal is to increase that so your average customer goes from being worth $300 to being worth $350, $400, $500 and eventually to being worth more and more. The marketer with the highest lifetime customer value can dominate. If my customers were worth $3,000 to me and your customer is worth $300 to you, I can afford to spend $1,000 to acquire a new customer if I really wanted. Whereas that would put you out of business but for me it would still give me $2,000 of profit over the life of that customer if I wanted to, so lifetime customer value that's all back end. Joey Bushnell: My last question was, I've seen on your blog, you talk about 3 back end marketing sequences that can help you maximize the lifetime value of a customer, can you let us know a little bit about those 3 sequences? Todd Brown: There are more than 3 but these 3 that I'm referring to are the resell sequence, the retention sequence and the reactivation sequence. The resell sequence is what most marketers online call their fulfillment sequence or thank you sequence. So somebody buys a product and most marketers fulfill the product, they will deliver the product whether it's physical or digital. That sequence really should be used to resell them on their purchase, sell them on consumption of the product. In other words don't just deliver the video course or eBook, it should resell them on the wise decision that they made. It should also deliver a phenomenal customer experience, make them feel valued and give them access to whatever training materials they need. It should also build a relationship with these people because ultimately your goal is to continue to sell to customers by delivering more and more value. Deliver more value in exchange for their investment in you so you build a relationship but it should also be used to generate testimonials and referrals. These are all things that need to be built in to the reselling sequence, that is number one. The retention sequence is really more of a sequence that is applied to continuity. What are you doing to retain your members or subscribers above and beyond just delivering the content that they expect to get. So if you have a newsletter, membership site or CD of the month or book of the month club, it's a sequence that is designed to remind your customers of the return of investment that they are getting from their subscription. It's telling them, reminding them and refreshing them on the benefits they are getting, the community that they belong to and the value they are reaping from this continuity program. In terms of keeping them around long term, one of your goals with this retention sequence is to tease future content. Tease what is coming up, what is going to happen next and what you are going to miss out on if you are not a member. In the retention marketing sequence, it's rewarding your members with little gifts, trinkets and unexpected surprises recognizing that there is a value to each subscriber. If you realize after looking at your metrics that a significant percentage of subscribers or members drop off at month 5 then you know in month 4 it would benefit you to send out a little something extra. Spend the $10 or $12 to send them a little gift tapping into the whole law of reciprocity the month before the big drop off point because if that helps you boost up your retention rate and you're charging $47 a month you could very easily, very quickly see a positive return on your investment. So a strategic use of expected gifts is extremely valuable. Then the last one, the reactivation sequence is just about not giving up on customers that either asked for a refund or cancelled their membership with you. But recognize that with the right reactivation campaign, in the right setting, you could activate up to 50% of the people that go inactive. If you have a membership site for example, credit cards decline because of balances or expiration dates on them and I learned from Jay Abraham a majority of people that go inactive in any business, don't go inactive because of anything harsh or negative from the business or business owner did but they go inactive for one of many different “Life reasons”. With a certain reminding them, that there are no hard feelings, these things happen, come on back with different custom offers for inactive, cancelled or old clients. You can re-engage with them and bring them back. Remember that a customer at one point has the potential to be a customer in the future and it's your job to continue to try to make that happen. So that is the reactivation marketing sequence. These 3 sequences are of course in addition to the big back end sequences that are designed to sell your customers on bigger and more valuable products and services with you. Your job with your customers is to deliver more value at higher and higher price points to your customers. The key being deliver more value, don't just have the mindset of what can I sell to them today. I learned from Jay Abraham... fall in love with your customers, value the customer and be a true customer resource and advocate for your customer. Put their needs at the forefront of your mind and you can't go wrong with that. Joey Bushnell: Todd, you said you were going to give us some meat and potatoes and there it is! Absolutely brilliant, so thank you. Where can we find out more about you and where can we get more of this first class information which is going to help us build our own first class marketing funnel? Todd Brown: The website you mentioned earlier, go to marketingfunnelautomation.com. Put your name and email address into the form and you will get our email newsletter when we put out new blog posts and have webinars you will get notifications on those things. We have a couple of different programs right now that marketers can participate in and they'll learn more about when get on that email list. We have a print publication called Marketing Funnels Uncensored it includes analysis, dissection, explanation of a player money marketing, money making marketing funnels. There is a newsletter with that, a blue print report that gets mailed to them. There is also of course, the Marketing Funnel Automation Partnership coaching program when that opens up. We have a product called “26 advanced marketing funnel conversion strategies”. But more than anything everyone, go over to marketingfunnelautomation.com, get on the list and I strive to always put out some great content so you'll find value if nothing else just being on that list. Joey Bushnell: Brilliant, Todd I want to thank you so much for your time today and thank you for being so generous with your information it's been absolutely first class. Thank you every body for listening in, get on Todd's free newsletter and you'll be able to continue your marketing funnel education. Todd Brown: You are very welcome, thank you so much Joey, talk soon.

In this BU Law podcast, host David Yas, a BU Law alum, former publisher of Massachusetts Lawyers Weekly and a V.P. at Bernstein Global Wealth, welcomes David H. Webber, associate professor of law at BU Law, to talk about his interesting research in the area of shareholder activism and his paper "The Plight of the Individual Investor in Securities Class Actions," which will soon be published in the Northwestern University Law Review. Together they look at the forces that are driving shareholder activism, the Private Securities Litigation Reform Act, corporate governance reform and how to remedy conflicts between institutional and individual investors in class actions.

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