In the Pit with Cody Schneider | Marketing | Growth | Startups

In this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable asset a brand can own. We explore how consistent, process-driven newsletters can drive thousands of targeted clicks weekly, share real-world examples and metrics, and unpack the exact frameworks, templates, and AI-powered workflows Louis uses to produce hundreds of newsletters a month for some of the world's fastest-growing companies. Whether you're resurrecting a dormant list or scaling a six-figure send, you'll walk away with concrete steps to build, clean, and monetize your newsletter with repeatable, bite-sized automation.About the GuestLouis Shulman Louis leads client success and content strategy at Orbit Flows, where his team of five writers produces over 50 email newsletters per week for a collective audience exceeding one million subscribers. He's spent years perfecting the playbook for turning long-form expert conversations into high-impact weekly sends that consistently deliver 3,000+ clicks per issue.Key TakeawaysEmail Newsletters as Owned Media: A weekly newsletter is an asset you own and control, unlike social platforms or paid ads.Process Over Perfection: Success comes from simple, repeatable systems (templates, cadence, checklists)—not chasing “perfect” content.Customer Journey Mapping: Structure newsletters around problem-aware, solution-aware, and vendor-aware stages to guide subscribers down your funnel.Bridge of Belief: Craft content that anticipates and answers subscriber objections before they arise—turn objections into subject lines.AI as an Accelerator: Treat AI like a managed teammate—define clear sub-steps and approval checkpoints to get 90% of the work done, then add human polish.List Hygiene & Segmentation: Start conservatively, re-engage dormant subscribers with win-back sequences, and prune non-openers after five sends to protect deliverability.Lead Magnets & Growth: Educational email courses and targeted downloadable assets (e.g., “5 Day Course on Accounting Pitfalls”) drive higher opt-in rates than generic “join my newsletter” pitches.ROI in Click Equity: With a 170,000-subscriber list sending twice weekly, 10,000 clicks per send saves upwards of $800,000 in paid LinkedIn ads annually.Episode Highlights00:00 – 01:00 – Why Email Is King: The host frames newsletters as the most valuable, yet overlooked, marketing channel.01:00 – 02:00 – Sponsor Break: Acclaim Podcasting: Full-service agency that builds your weekly content machine (acclaimpodcasting.com).02:00 – 04:00 – Volume & Scale: Louis shares that Orbit Marketing dispatches 50+ newsletters weekly to 1M+ subscribers—and how one weekly send drives ~3,000 clicks.04:00 – 07:00 – Defining “Newsletter”: Establishing clear expectations, consistent format, and landing-page first mindset for newsletter signups.07:00 – 11:00 – Customer Journey & Content Strategy: Reverse-engineer subscriber beliefs at each funnel stage; problem, solution, vendor.11:00 – 15:00 – Objections into Subject Lines: Proactively address subscriber doubts (e.g., “Is TikTok still worth it?”) in your newsletter copy.15:00 – 18:00 – Ideation & Prompts: Three core content buckets—personal stories, business strategies, industry insights—and 100+ ghostwriting prompts for weekly topics.18:00 – 22:00 – Templates & Systems: Pin down a weekly structure with 3–5 sections to eliminate decision fatigue and ensure consistency.22:00 – 26:00 – AI-Powered Workflow: Build “Orbit Flows” with templates, voices, knowledge bases, and spaces—treat AI like a junior teammate with incremental approvals.26:00 – 30:00 – List Building & Hygiene: Start small with new or cold lists, run win-back sequences, remove non-engagers after five weeks to maintain deliverability.30:00 – 34:00 – Lead Magnet Mastery: Email courses and downloadable guides convert far better than generic newsletter invites—package education, not just tips.34:00 – 38:00 – Productizing Internal Tools: How Orbit spun its own AI newsletter engine into the OrbitFlows SaaS platform, with live demos of templates and research pipelines.38:00 – End – Final Advice & Connect: Louis drops his top three rapid-fire tips for B2B founders and shares where to reach him next.Resources & LinksGuest SocialsLinkedIn: https://www.linkedin.com/in/louisshulman/Orbit Marketing: https://www.orbitmarketing.io/X (formerly Twitter): https://x.com/LouisShulman/Brought to you byAcclaim Podcasting: https://acclaimpodcasting.comOrbitFlows (Built by Louis & Team)Product Site: https://orbitflows.com

In this episode, Nick Abraham, founder of cold email agency Leadbird, joins the show for a deep dive into what's working right now in the fast-changing world of email marketing. With over 400 clients and millions of emails sent monthly, Nick shares tactical insights from the frontlines — from deliverability strategies to AI usage and cold calling.The conversation covers the recent Apollo crackdown, the shift in data sourcing, and how agencies can safeguard infrastructure to avoid total shutdowns. Nick also unpacks the importance of validating your offer, tips for scaling cold outreach, and the resurrection of cold calling as a powerful channel when paired with smart automation.Timestamps 00:00 – Why cold email is still a top channel 00:39 – State of cold email: "bloody ocean" tactics 02:12 – Apollo's recent changes & implications 05:00 – Data sourcing alternatives (ListKit, Sales Nav scraping) 07:12 – Clay's rise & how to enrich leads 10:25 – EDU/Microsoft panel loopholes and risks 14:00 – The right infra mix: Google, Microsoft, SMTP 18:00 – Cost breakdown for 10K cold emails 20:00 – Who cold email works for — and who it doesn't 23:35 – Cold email templates that work today 28:01 – Cold calling revival & voicemail strategy 33:00 – Smart personalization that stands out 37:00 – Overuse of AI: when it backfires 41:50 – Volume vs optimization: when to scale 47:00 – Warm-up pools, deliverability myths & final thoughtsKey PointsApollo Crackdown: Apollo recently slashed its free plan from 10,000 to 100 leads/month, killing off common scraping strategies. Agencies must now diversify data sources.Email Infrastructure Strategy: Nick recommends splitting accounts evenly across Google, Microsoft, and SMTP providers (like MailReef), using separate tenants for each domain to reduce risk.Top Tools Mentioned: Smartlead, Instantly, LeadMagic, Salesfinity (for cold calling), Clay, HyperType, ListKit.Cold Email Templates That Work: Short emails with a bold subject line, a clearly stated pain point, social proof, and a clear CTA. Two-step sequences are outperforming long follow-ups.AI in Cold Email: Use AI for variable enrichment (like local restaurants or recent promotions) — but not for full email writing. Over-automation feels robotic and gets ignored.Cold Calling Rebirth: Combining parallel dialers, voicemails, and email follow-ups creates a high-performing outbound flywheel. Nick's simple pitch script: “Can I get 30 seconds, or tell me to kick rocks?”Warm-Up Pools Controversy: Instantly and Smartlead warm-up pools have downsides. Use them carefully and always monitor bounce rates.Who Should Use Cold Email?✔ SaaS, agencies, and service businesses with high LTVs ($5K+) ✔ Founders with a unique, compelling offer ✔ Companies with a working sales process & CRM follow-up ✘ Commodity offers (e.g., generic e-comm marketing) with no clear differentiationNotable Quotes"Don't build a pricing model on a hack. It's a matter of time until it breaks." "Most people overthink deliverability — bad offers are the real issue." "You can get 0.8% replies or 0% if your inbox gets shut down — choose wisely."Guest Links:https://www.leadbird.io/https://www.linkedin.com/in/nick-abrahamhttps://x.com/NickAbraham12

In this episode, Cody hosts Romain Torres, co-founder of ArcAds, to dive into the next evolution of paid advertising — using AI to generate and test thousands of ad creatives at scale. Romain shares the strategies behind ArcAds' explosive success and how marketers can now use AI agents, automation, and avatars to unlock hyper-efficiency in ad performance. This episode is a masterclass in modern performance marketing for eCommerce, mobile apps, and agencies alike.Timestamps: 00:00 – Why top e-commerce advertisers generate 1,000s of creatives01:10 – The old UGC content model: $100K for 1,000 ad variations01:57 – ArcAds and AI avatars explained03:00 – Lessons from gaming companies and their ad testing obsession06:30 – How to make ad testing 10x cheaper and easier with AI10:20 – Meta's only recommendation to big advertisers: more creatives13:10 – Why creative volume is now the biggest growth lever15:00 – Romain's 6-week creative testing sprint process20:05 – The “Notion board” system for organizing ad experiments25:40 – Automating script generation via Facebook Ad Library + Whisper29:20 – AI's true strength: copying and remixing top-performing formats35:15 – Real examples: language apps, e-com, and viral ad structures40:05 – Why localization with AI avatars is a game-changer44:40 – Using failure and emotion in ads (gaming tactics for e-com)47:50 – “Ads that don't feel like ads” – winning creative philosophy49:10 – Final frameworks and where to start with AI adsKey Points: • AI is shifting ad creative from an expensive, human-led process to scalable, high-volume automation — unlocking massive performance gains• Meta's performance advice is now centered on one thing: creative iteration• ArcAds enables users to generate hundreds of UGC-style video ads using AI avatars, voice synthesis, and automated scripting• Creative success depends on three pillars: strong scripts, tested variations of actors, and good editing• Winning ad strategies rely less on creative instinct and more on statistical volume — test everything, let the data decideCreative Frameworks Discussed:Weekly Iteration LoopOrganize creative ideas in a Notion boardTest 10+ variations per conceptReview weekly results → double down on winnersCommit to a 6-week testing cycle to uncover scalable conceptsAI Agent Automation WorkflowScrape competitors' Facebook ads using the Ads Library APITranscribe videos with WhisperAnalyze hooks and trends with GPTGenerate new scripts, swap in AI avatars, and produce at scaleBest Performing Ad FormatsUGC-style narration with product demo B-rollSplit-screen “AI tutor” dialogue format for language appsLocalized voiceovers for different geographiesStreet interview simulations using avatars for finance/dating appsGrowth Tactics: • Use AI to localize ad content and reach global markets without extra production• Automate creative inspiration by spying on competitors and remixing their winners• Build feedback loops with performance data to fuel ongoing ad ideation• Don't try to guess the best creative — let scale + data reveal the winnerNotable Quotes:“You just don't know which actor is best for your ad until you test it.” – Romain Torres “Meta figured out the targeting. Now you have to figure out the creative.” “AI is bad at being creative — but it's amazing at copying what works.” “Your edge is not doing one thing well. It's doing everything at 100x volume.”Guest: https://fr.linkedin.com/in/romain-torres-arcadshttps://x.com/rom1trshttps://www.arcads.ai/

In this episode of In the Pit, we sit down with Laurent, co-founder of FocusTree — a productivity app for students — to break down how he leveraged short-form creator-led content to explode the app to 100,000 downloads in just 15 days.Laurent shares the tactical, step-by-step breakdown of his viral growth playbook, from sourcing international creators to creating a gamified onboarding experience that hooks users. This is a masterclass in thinking media-first, product-second — and building sticky consumer apps in the TikTok era.This episode is sponsored by TalentFiber.com — the best way to hire vetted offshore talent that works in your time zone and speaks fluent English.

In this episode, Jack Friks, the creator of PostBridge, shares a fresh approach to product validation—building media before building the product. He explains how he used viral content strategies to grow his mobile app and later developed a B2B tool to automate content creation and scheduling. If you're a founder, marketer, or creator looking to maximize reach and validate product ideas, this episode is packed with insights!

In this episode, Alex Heiden, co-founder of Get Payd, dives deep into the powerful world of marketing arbitrage and how brands can leverage short-form content to generate millions of views at a fraction of traditional advertising costs. With the rise of platforms like TikTok and Instagram Reels, Alex explains how brands can exploit the current "TikTokification" of content to build top-of-funnel awareness for B2B, prosumer, and consumer products alike.He shares detailed strategies on running performance-based creator campaigns, optimizing CPMs (as low as $1 vs. $9 on traditional platforms), and structuring competitions that incentivize high-performing content creators. Plus, Alex breaks down how brands can identify top creators for long-term partnerships and generate viral content that attracts organic replication from other creators.Timestamps:00:00 - Introduction to marketing arbitrage & today's topic03:42 - What is Get Paid? Bringing TikTok Shop strategies to digital businesses05:19 - How TikTok's creator commission model works06:12 - Two campaign models: CPM deals vs. competitions10:44 - Results: Cost-effective campaigns with $1–$3 CPM14:14 - Case studies: Viral success with day-in-the-life content17:00 - The shift from outbound to inbound marketing22:54 - Why the "For You" page changes everything for discovery28:08 - Scaling: From $5K test budgets to $50K monthly spends35:22 - The ripple effect of viral content and organic replication42:25 - How Get Paid incentivizes creators and brands alikeKey Points:Marketing Arbitrage Explained: How to get $1 CPMs vs. $9 on traditional ad platformsShort-Form Content Strategy: Run competitions and pay-per-view campaigns to maximize exposureCreator Incentives: Structuring payouts for maximum engagement and competitive motivationOrganic Growth Tactics: How viral videos lead to a snowball effect with unpaid content replicationB2B & B2C Impact: Why short-form content isn't just for consumer brandsNotable Quotes:"The only way to grow products quickly is by finding and exploiting marketing arbitrage." – Alex"Discovery isn't about followers anymore—it's about creating good content that the algorithm wants to show." – HostKey Takeaways for Founders:Shift ad budgets from traditional channels to short-form creator campaigns for massive reach at lower costs.Run competitive campaigns to organically motivate creators to produce viral content.Focus on specific features or outcomes in your short-form content for maximum clarity and effectiveness.Sponsors:TalentFiber.com – Hire the best offshore marketing talent.Connect with Alex:Instagram: @nocode.alexTwitter/X: https://x.com/alexh459 Platform: https://www.getpaydapp.com/Ready to scale your marketing with short-form content? This episode is a masterclass in how to do it right.

In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency's experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores.Key Topics Covered:Why page speed optimization is a game changer for your e-commerce business.How bloated app stacks slow down your site and kill conversion rates.The biggest scams in the Shopify site speed industry and how to avoid them.The impact of page speed on SEO, paid ads, and overall user experience.A breakdown of the best tools and apps to use for a high-speed e-commerce store.Timestamps:00:00 - Introduction to Page Speed Optimization & Guest Introduction03:45 - How Lukas Got Into Site Speed Optimization08:30 - Common Mistakes That Slow Down Shopify Stores13:20 - The Scam Behind "Instant" Speed Optimization Services19:45 - The True Impact of Site Speed on Conversion Rates & ROAS25:10 - Case Study: How Speed Optimization Increased Sales by 17%30:00 - The Best Page Speed Optimization Tech Stack35:50 - Free Tools to Test Your Website's Speed41:00 - The Best Shopify Themes for High Performance45:30 - How to Get a Free Site Speed Audit from The Nice Agency50:00 - Where to Find Lukas & Final ThoughtsShow Notes & Resources:Milliseconds Make Millions (Google & Deloitte Report on Page Speed) - Read HereWebPageTest.org - The Gold Standard for Site Speed Testing - Visit SiteDawn Theme - Shopify's Recommended Lightweight Ecommerce Theme - Explore Here#1 Heatmap Analytics Tool for Tracking Revenue on E-commerce Websites - Check it OutRapidReviews - The Fastest Shopify Review App - Learn MoreShoplift - Best A/B Testing Tool for Shopify - Explore FeaturesInstant.so - The Fastest Shopify Page Builder - Visit SiteLandingCat.com - Automated SEO and CRO for Ecommerce - Visit SiteConnect with Lukas & The Nice Agency:Website: TheNiceAgency.coTwitter: @IGOBYLUKAS

Automated SEO and CRO for ecommerce -  https://www.landingcat.com/ Build 10,000+  pages in days not months. Keyword research, page creation, and continuous conversion rate optimization. Go click the link man you'll be stoked you did.Learn more at - https://www.landingcat.com/ In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking to scale.Timestamps:00:00 – Introduction and importance of funnel optimization01:30 – Meet Sanjay, Head of Growth at Replo02:19 – The most effective funnel right now: Listicle to collection page04:10 – Psychology behind listicle-style pre-sell pages07:13 – Optimizing landing pages: Headlines, GIFs, and trust badges10:39 – Micro-yeses and shortening the funnel13:06 – Funnel variations for high-ticket vs. low-ticket items17:54 – Ad creative strategies that work: Ugly ads, hook-jacking, and storytelling25:34 – Mid-funnel retargeting and objection handling27:28 – Using landing pages for post-purchase upsells30:46 – Subscription models and long-term upsell strategies34:22 – Unlocking wholesale channels with cold email and automation39:24 – Where to find Sanjay and final takeawaysKey Insights:Listicle to Collection Page Funnel: The highest-performing funnel structure involves an ad driving to a listicle-style pre-sell page, which then directs customers to a curated collection page.Psychology of a Soft Sell: Instead of hard-selling in the ad, build intrigue and educate potential customers before presenting them with an offer.Mid-Funnel & Post-Purchase Optimization: Address objections with targeted content, increase AOV through post-purchase upsells, and leverage subscription-first models to drive long-term revenue.Winning Ad Formats: Engaging hooks like UGC-style "fake podcasts," news-style ads, and "ugly" handwritten-style creatives outperform traditional polished content.Cold Email for Wholesale Growth: How e-commerce brands can tap into boutique retailers using automation and personalized landing pages.Notable Quotes:"The best performing ads don't sell, they educate and entertain first.""People buy into transformations, not just products. Sell the vacation, not the plane ride.""Most brands don't optimize their funnels, but just doing this can 10X your ROAS."Resources & Links:Replo: https://www.replo.app/Sanjay on Twitter/X: https://x.com/Sanjayatplay

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribeBrought to you by...Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/Today, we're diving into the process of turning a product idea into reality using AI tools. My guest Jay, founder of Casper Studios, walks us through the workflow from initial concept to creating a product requirements document (PRD) and then generating a visual prototype. We discuss how AI is revolutionizing product development by allowing ideas to be rapidly transformed into mockups and prototypes.We explore a specific product idea for an AI-powered infographic generator, examining the market opportunity, target users, and potential features. Jay explains how to conduct effective discovery calls with clients, create comprehensive PRDs, and use tools like V0 to quickly produce visual designs. Throughout the episode, we highlight how AI is dramatically accelerating the product development cycle, allowing founders and product teams to validate ideas faster than ever before. This new paradigm is changing how products are conceived, designed, and brought to market.Timestamp(0:00) - Intro(0:10) - Strategy for Validating Product Ideas(0:42) - Uncovering Product Ideas and Creating PRDs(3:00) - Guest Introduction: Jay from Casper Studios(10:14) - Discussion on AI Infographic Generator Concept(16:13) - Importance of Visually Appealing Content(32:57) - Overview of Product Requirements Document (PRD)Host LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest LinksTwitter/X - https://x.com/JSingh_08Linkedin - https://www.linkedin.com/in/jaysingh10125/casperstudios.xyz

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribeBrought to you by...Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/Let's dive into the pit and talk about one of the most overlooked things in growth marketing - copywriting. Today I have on my friend Jordan Mix from Late Checkout and we're gonna give you a masterclass on how to actually talk about the thing you're building and write well. Especially for those founders fresh out of Y Combinator who are slinging word salad and getting way too cute with their messaging.We rip through some startup websites, dissecting their copy and showing how to make it more effective. It's all about conveying specific ideas with as few words as possible, focusing on the outcomes people are shopping for - more time, more money, or more status. We demonstrate how to cut the jargon, speak directly to customer pain points, and create messaging that can't be copied. Remember, in this AI world with infinite options, you can actually do way less - write fewer words, ship less designs - and accomplish way more. Timestamps(0:00) - Intro(00:01:03) - Importance of Landing Pages(00:02:28) - Copywriting in Growth Marketing(00:03:08) - The Overlooked Nature of Copywriting(00:09:44) - Principles of Good Copywriting(00:18:04) - Common Mistakes in Google Ads(00:30:09) - Analyzing Y Combinator Startups' WebsitesHost LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest LinksTwitter/X - https://x.com/jrdnmixLinkedin - https://www.linkedin.com/in/jordan-mix1/https://shopdowithin.com/

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribeBrought to you by...Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/In this podcast episode, I discussed the challenges early-stage founders face in enterprise sales and how traditional marketing strategies often fall short. My guest, Colin, shared a unique solution: hosting intimate dinners with target customers to build relationships and generate leads. By spending just $1,500, founders can create a valuable networking opportunity that can lead to significant revenue growth.We also explored the importance of partnerships with agencies to expand reach without the need for a dedicated sales team. Colin emphasized that these partnerships should focus on educating the agencies about the product, ensuring they can effectively promote it to their clients. This approach not only helps in generating leads but also builds a strong community around the brand, which is essential for long-term success in the health and wellness industry.Timestamps:(0:00) - Intro(0:21) - Hosting Dinners for Target Customers(3:07) - Partnership Arbitrage in E-commerce(5:56) - Impact and Outcomes of Hosting Events(10:09) - Logistics and City Selection for Events(19:03) - Cold Outreach Strategies for Event Invitations(29:03) - Leveraging Agency Partnerships for DistributionHost LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://www.instagram.com/colindougherty_/https://www.camskns.com/

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribeBrought to you by...Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously, performing tasks like SEO research and content creation.We dive into practical applications of AI automation, including how Grant's agency is using LinkedIn automation to transform sales call transcripts into engaging posts. This episode highlights the fascinating idea of passive content production and the importance of domain knowledge in creating effective automation workflows. We also discuss how agencies are evolving by creating products to stabilize their revenue streams.If you're interested in understanding how to leverage AI for marketing and operational efficiency, this episode is filled with actionable insights and innovative ideas.Timestamps:0:00 - Introduction to AI agents and automation workflows01:14 - Defining an AI agent and its applications04:02 - Grant's journey and agency growth05:36 - Enhancing existing teams with automation10:10 - The evolution of AI agents in organizations15:14 - The future of content creation and automation28:03 - Call to Content: Automating content generation from calls39:39 - The importance of domain expertise in automationHost LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://grantbot.co/

In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers.We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship. Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:10:20) - Process Automation in Marketing(00:18:41) - AI-Powered Ghostwriting System(00:23:32) - Generating Content at Scale with AI(00:28:23) - AI Avatars and Virtual Influencers(00:35:13) - Creating Artificial Controversy with AI(00:47:35) - Balancing Experimentation and Focus in BusinessHost LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://x.com/gentoftechhttps://www.linkedin.com/in/gentoftech/https://www.3rdbrain.co/

In this episode, I chat with Bryan Ng, a script-writing pro who's helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube's potential as a brand-building tool, and using it as a distribution channel.We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail's promise, and identifying winning trends in your niche. Plus, we discuss the rise of in-house creators and the growing impact of super long-form content. If you're ready to elevate your YouTube strategy, this episode is packed with tips to get you ahead.Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:02:27) - Identifying winning content ideas(00:08:05) - YouTube funnel strategies (00:15:08) - Components of a compelling script(00:23:52) - Trends in video editing and authenticity(00:35:23) - Creators as company employees(00:38:48) - Trend towards super long-form contentHost LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://www.viralbangers.com/https://x.com/boomerrbryanhttps://www.youtube.com/@boomerrbryanhttps://www.linkedin.com/in/boomerrbryan/

In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok.We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI in enhancing user experience. Desmond highlights the need to adapt content formats to keep pace with changing audience preferences, noting that while short-form videos are here to stay, the specific frameworks will continue to evolve. This conversation is filled with actionable strategies for leveraging social media to grow your app or brand.Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:06:07) Rise App's Success and Download Metrics(00:06:37) Using Organic Social Media for User Acquisition(00:13:34) Algorithm Behavior and Account Growth(00:16:08) Multi-Account Strategy(00:25:21) Using AI Avatars in Content(00:28:40) Storytelling in ContentHost LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://x.com/desmondhthhttps://www.riseapp.life/https://designand.build/

In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks. He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in search rankings.Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:15:23) Reporters scour Reddit for news stories, so getting startup visibility on Reddit can lead to media coverage.(00:37:58) Google may be prioritizing sites that appear to be real companies with products over general affiliate blogs.(00:39:05) Traditional niche affiliate sites are likely to be decimated in the coming years, with no chance of recovery.(00:42:11) Pushing fewer articles (50-100 per month) is less likely to trigger Google penalties in the current SEO landscape.(00:43:06) A current effective content strategy involves using AI to write based on top-ranking content, then having humans polish the articles before publishing.Host LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://www.linkedin.com/in/jacky-chouhttps://indexsy.com/

In this episode, Mike Rama, founder of Brand Meets Creators, shares his insights on the rapidly growing TikTok Shop ecosystem. He discusses how brands are leveraging TikTok Shop to generate millions in revenue, with some going from zero to $1 million per month in just 8 weeks. Mike explains the importance of product selection, pricing strategy, and the need for a large network of affiliates (ideally 1,000+) to succeed on the platform. He highlights the unique aspects of TikTok Shop, including its built-in affiliate system, the potential for viral content, and the significant halo effect on other sales channels. Mike also shares his company's approach to connecting brands with creators, emphasizing the importance of data-driven decision-making and the need for brands to commit significant resources to succeed on TikTok Shop. Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:00:10) Mike Rama has helped brands generate millions in revenue through TikTok Shop by leveraging affiliate marketing.(00:02:13) TikTok Shop integrates e-commerce directly into the platform, allowing creators to earn commissions by promoting products.(00:04:40) Successful TikTok marketing relies on hitting the For You page rather than traditional follower counts, making it a unique sales channel.(00:10:08) Brands can benefit from TikTok Shop by focusing on impulse buy products priced under $50 that have a unique or visual appeal.(00:35:47) To succeed on TikTok Shop, brands should be prepared to invest at least $5,000 a month and launch with around 1,000 affiliates to gain traction.Host LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://www.linkedin.com/in/michaelramahttps://x.com/mike_rama7

In this episode, Jaen Carrodine, co-founder of Drippi AI, shares his insights on the world of cold DMs and how his company has become a leading tool for automating outreach on Twitter. Drippi AI has sent over 800,000 DMs for its users, achieving impressive reply rates and generating significant revenue for clients, including a PR firm that booked over $128,000 in its first month using the service. Jaen emphasizes the importance of understanding customer needs, effective messaging strategies, and the potential of cold outreach for both B2B and B2C markets. Additionally, Jaen highlights the challenges of navigating platform guidelines and the necessity of cross-platform strategies to ensure sustainable growth. Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:00:10) Cold DMs can actually be a viable go-to-market strategy for companies looking to scale their outreach.(00:02:15) Personalization is key; using AI to craft tailored messages can significantly improve response rates.(00:14:03) High-ticket services tend to see better results with cold outreach, especially when the offer is compelling.(00:18:09) Building trust through smaller, low-cost offerings can pave the way for upselling higher-ticket services later.(00:36:11) Understanding your audience and continuously refining your messaging is crucial to reducing churn and improving customer retention.Host Links:Personal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Links:https://x.com/speedrunjaenhttps://www.drippi.ai/

In this episode, Bryan Onel, co-founder of Oneleet, discusses his journey from hacker to cybersecurity entrepreneur. Bryan shares insights on bootstrapping strategies within a venture-backed model, the importance of community-driven growth, and how to differentiate from competitors by being authentic and customer-focused. Bryan also discusses tactical approaches to leveraging testimonials, participating in relevant conversations, and calling out industry inadequacies to drive growth and establish Oneleet as a leading alternative to incumbent platforms like Vanta -- a strategy that helped grow Oneleet from zero to $7 million ARR in 20 months. Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:10) Being a successful founder requires total commitment and an all-consuming passion for the business.(02:10) Bryan transitioned from being a hacker to building cybersecurity tools after realizing the need for companies to defend themselves against breaches.(04:01) Working with close partners, like friends or family, can simplify the challenges of maintaining work-life boundaries in a startup.(19:21) Many compliance-focused companies prioritize checklists over real security, leading to a false sense of safety for their clients.(37:12) Building trust by genuinely helping potential clients, even if it means advising them not to purchase, can lead to strong word-of-mouth referrals.Host Links:Personal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Links:https://nl.linkedin.com/in/bryan-onelhttps://x.com/BryanOnel86https://www.oneleet.com/

In this episode, I chat with Zach Wright from Reveal.ai, a B2B company specializing in market research and social listening. Zach shares insights on how he's leveraging short-form LinkedIn content to generate demand, achieving over 200,000 impressions in just 28 days with only 1,000 followers. We also discuss the power of podcasting as a content pillar, the importance of finding "content market fit," and strategies for turning product demonstrations into engaging social media content that resonates with your ideal customer profile (ICP).Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:00:04) Short-form video content on LinkedIn is currently experiencing massive organic reach potential.(00:04:15) Combining entertaining content with product demonstrations can be an effective strategy for top-of-funnel marketing.(00:10:23) Having a content creator on staff may become a necessary role for companies in the future.(00:14:08) Podcasts can serve as both a content flywheel and an insights flywheel for businesses.(00:27:41) Identifying winning content formats and creating repeatable processes is crucial for consistent marketing success.Host LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://www.linkedin.com/in/zachswright/https://x.com/zachwrightsyfthttps://www.getreveal.ai/

In this episode, we chat with Nick Abraham, a cold email expert and the founder of LeapWord. Nick shared his insights on running a successful agency in the B2B lead gen space, sending over 1.5 million emails per month across his clients. We also discussed the importance of having a solid offer, the technical aspects of setting up cold email campaigns, and strategies for improving deliverability and response rates. Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:05:33) The core thing for successful cold emailing is having a solid offer that actually solves the pain point of the market you're selling to.(00:11:36) Using intent signals like scraping LinkedIn followers or job postings can significantly improve the effectiveness of cold email campaigns.(00:17:46) Auto-creating accounts for potential customers and inviting them to try the product can be an effective lead generation strategy.(00:20:00) When managing cold email campaigns, it's more effective to focus on the contact-to-lead ratio rather than open rates or reply rates.(00:33:07) Creating content, especially video content, can significantly improve conversion rates and build trust with potential clients in the agency space.Host LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://www.linkedin.com/in/nick-abraham/https://x.com/NickAbraham12https://www.leadbird.io/

In this episode we chat with Jon Chee from Excedr and went deep on how he's succeeding in the competitive biotech space. Jon shared how their podcast blew up to 40,000 monthly downloads in less than a year, transforming their business with inbound leads and partnership opportunities from billion-dollar companies.Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:04:22) The Biotech Startups podcast aims to democratize information and demystify the journey from zero to one for researchers in the life sciences.(00:08:10) People are craving authentic, behind-closed-doors conversations in public, which is driving the success of podcasts like Biotech Startups.(00:16:54) The podcast has given Excedr a platform to empower their community and create connections that wouldn't have happened otherwise.(00:34:03) Platform technologies in biotech allow companies to have multiple shots on goal instead of banking on a single drug candidate.(00:39:18) Modern biotech startups have access to diverse funding options, including grants, fee-for-service, corporate investments, and non-dilutive financing.Host LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://www.linkedin.com/in/joncheehttps://x.com/jonchee_excedrhttps://www.excedr.com/

In the Pit Podcast with Cody SchneiderBrought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/SummaryIn this episode, Will Martin from Founder Video discusses LinkedIn advertising strategies and the evolving landscape of B2B marketing. The conversation covers the effectiveness of thought leader ads, the importance of video content on LinkedIn, and innovative approaches to combining organic and paid strategies. Will shares insights on targeting, budgeting, and measuring the impact of LinkedIn campaigns on sales pipelines.Key Takeaway Timestamps:(00:37) Thought Leader Ads on LinkedIn allow personal profile posts to be promoted as ads, maintaining social proof and engagement.(06:05) Engagement objective is generally more effective than brand awareness for Thought Leader Ads campaigns.(12:29) LinkedIn is rolling out a TikTok-like feed, creating opportunities for video content creators in the B2B space.(21:39) Generating significant pipeline from LinkedIn ads is possible with relatively low ad spend when executed effectively.(28:09) The future of B2B sales may involve a shift from traditional SDR roles to more content creation and thought leadership positions.Host LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://www.linkedin.com/in/will-martin-foundervideo/https://foundervideo.io/

In the Pit Podcast with Cody SchneiderBrought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: Programmatic SEO powered by AI - https://www.drafthorseai.com/Landing Cat: AI Powered Programmatic SEO for eCommerce - https://www.drafthorseai.com/---SummaryIn this episode, Will Nelson discusses his experiences as an entrepreneur-in-residence at Tiny and his current venture, 64 Stories, which helps founders create social content. The conversation covers various strategies for B2B marketing, including the power of podcasts and newsletters in building audience relationships. They explore innovative ways to repurpose content, create media leverage, and establish thought leadership within niche markets.---Key Takeaway Timestamps:(03:37) The venture studio model can be attractive to entrepreneurs by reducing risk, but it's more suitable for cash flow-focused businesses rather than those needing significant funding.(10:22) Doing free work for potential clients who have access to your target customers can be an effective strategy to gain business.(16:08) Creating a podcast or newsletter for a specific niche can quickly establish thought leadership and provide direct access to potential customers.(26:30) Repurposing content across multiple platforms and formats can maximize reach and engagement with minimal additional effort.(35:12) Analyzing popular content in your target market can provide inspiration for creating high-performing content of your own.---Host LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/---Guest Linkshttps://www.64stories.co/https://www.linkedin.com/in/mrwillnelson/https://x.com/MrWillNelson

Brought to you by...Swell AI - https://www.swellai.com/Content marketing powered by AI. Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.- AND -Podcast Guest Launch - https://www.podcastguestlaunch.com/Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link. ---SummaryIn this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human.---Key Takeaway Timestamps:(05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.(12:36) Conversations with industry experts through content creation can lead to higher trust and conversions.(20:17) Having a strong narrative and being present across multiple platforms can positively impact conversion rates in paid media(28:36) Content marketing is a powerful tool for creating demand and building trust, even though it may be harder to measure its impact(37:34) Going back to marketing fundamentals and focusing on business outcomes can provide more valuable insights than obsessing over complete visibility in analytics.---Host Linkshttps://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/https://www.drafthorseai.com/---Guest Linkshttps://www.digiseed.com/https://www.linkedin.com/in/liamdunne05/https://www.youtube.com/@ldunne

Brought to you by...Swell AI - https://www.swellai.com/Content marketing powered by AI. Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.- AND -Podcast Guest Launch - https://www.podcastguestlaunch.com/Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link. Summary Today I'm joined by my friend Koby Conrad - https://x.com/kobyjconradWe talk the importance of a layered growth strategy and also talk about the process for content repurposing. We then talk the critical role of building momentum through small wins that compound over time, leading to significant returns at scale. Finally we talk about how growing social accounts is the new PR for hiring. Large followers on Twitter and LinkedIn attract top talent.Timestamps(00:32) Building a self-replicating product that drives organic growth is crucial for momentum.(05:18) Growth momentum involves tiny wins that compound over time, leading to significant returns at scale.(11:09) Effective growth is about layering growth curves together by automating and delegating tasks.(19:04) Staying focused on a central mission without distractions is essential for building a massive company.(30:03) AI's potential is vast, and its development will significantly impact society and industries.Host Linkshttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://inthepitpodcast.com/https://codyschneider.com/https://www.drafthorseai.com/Guest Linkshttps://x.com/kobyjconradhttps://www.linkedin.com/in/kobyconrad

My friend Yuval is here this week - https://twitter.com/yuvalsteuer He grew his new company KAPS from zero to $20,000 MRR in just four months. Their only marketing strategy is influencer marketing. We talk his whole process and also talk the basics of hiring offshore talent.Cody's Linkshttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/Brought to you by...Swell AIContent marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your company into a media company. Sign up free - https://www.swellai.com/ALSO...Podcast Guest LaunchGet booked on podcasts and grow your brand. PGL is Digital PR agency that helps get media placements to connect with new audiences, build backlinks to your site, and create long form video to create clips for social.I have been using them for months and they have placed me on 50+ shows.Learn more at - https://podcastguestlaunch.com/Timestamps(00:01:49) Influencer marketing process for rapid growth(00:11:23) Creators have built trust over long  time frames, you can tap into it(00:21:28) Gradually increasing responsibilities for global talent(00:33:08) Building Self-funding a startup with a quick payback period can lead to immediate revenue growth and business successOther Linkshttps://inthepitpodcast.com/https://codyschneider.com/https://www.drafthorseai.com/Guest Linkshttps://twitter.com/yuvalsteuerhttps://www.linkedin.com/in/yuvalsteuer

This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space. This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencies use to boost performance scores, and the true metrics that matter for a snappy user experience. Listen now and subscribe wherever you're listening to get more marketing alpha weekly.BROUGHT TO YOU BY...Swell AIContent marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your company into a media company.  Sign up free - https://www.swellai.com/ALSO...Podcast Guest LaunchGet booked on podcasts and grow your brand. PGL is Digital PR agency that helps get media placements to connect with new audiences, build backlinks to your site, and create long form video to create clips for social. I have been using them for months and they have placed me on 50+ shows.Learn more at - https://podcastguestlaunch.com/Timestamps(00:00:00) Faster loading site = increased conversion rate, average order value, customer LTV, reduced bounce rates, and abandoned cart rates.(00:03:24) Shopify stores are the trickiest to optimize for speed, but it's crucial for success in e-commerce.(00:08:57) Optics matter in site speed optimization; focus on the facade of a fully loaded site for better user experience.(00:17:50) Beware of scammers promising unrealistically high site speed scores; ethical optimization is key for long-term success.(00:30:05) Focus on perceived speed, time to action, and cumulative layout shift for a better user experience, not just a high performance score.HOST LINKShttps://www.swellai.com/https://www.acclaimpodcasting.com/https://www.drafthorseai.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://inthepitpodcast.com/https://codyschneider.com/GUEST LINKShttps://twitter.com/igobylukashttps://www.linkedin.com/in/lukastanasiuk/https://www.theniceagency.co/

Alright, so in this episode I chatted with Graham McBain, who's deep into the world of Farcaster and decentralized social media. We talked about how Farcaster is trying to make decentralized social happen... again. lolBig diff is it is actually getting traction. The Dune graphs for this thing are insane tbh. Graham is building a company in this space and knows his stuff. He's convinced me (well, sort of) honestly.  We also talk stories from his real estate days, like sending out thousands of postcards to target zip codes, then door-knocking asking to buy the house.  He basically lays out if you say "I'm not a realtor. This isn't going to be a rental property or some investment bet. Can I buy your house?" you'll get way below market price. So anyway, I'm doing this in 2025. Brought to you by...Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business. But content marketing is the hardest thing to do consistently. Creating content, repuposing it, scheduling it, promoting it — normally takes a team of 10+. Until Swell AI. Swell helps you turn videos into clips, blog posts, newsletters and more. Easily schedule to all channels and promote to your lists.  Sign up free - https://www.swellai.com/(00:02:30) Farcaster aims to decouple the application from the protocol, allowing users to create their own social networks with built-in economics for spam control.(00:10:17) Users can create content and distribute it across various clients like Flink and Abura, offering different user experiences while leveraging the same social graph.(00:16:02) Brands can leverage Farcaster for marketing by reaching out to influencers and engaging with the community organically, potentially leading to innovative marketing strategies.(00:25:42) Utilizing direct mail with personalized messages and follow-up visits can be an effective way to generate real estate leads and establish genuine connections with potential sellers.

Cameo, the tech company that prioritized creators and celebrities, had a successful influencer marketing strategy. They understood the importance of building relationships with influencers and dedicated a significant portion of their team to talent outreach and support. They also leveraged user-generated content, such as reaction videos, to promote their platform and attract more users. This approach proved effective in the B2C space, and now there is a growing trend of B2B influencer marketing. Building owned media channels and leveraging AI tools can help companies establish their presence and reach their target audience more effectively. The future of marketing lies in owning the raw materials, such as data and AI models, and building a strong audience base to drive growth.Brought to you by...Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business.But, content marketing is hard. That's why we made Swell AI to help you do content marketing powered by AI. Turn videos into clips, blog posts, newsletters, social media posts and more. Schedule to your social accounts and start your content flywheel. Sign up free - https://www.swellai.com/(00:02:07) Cameo's success in influencer marketing was due to their dedicated talent outreach and relations team, which helped them meet the needs of busy celebrities and influencers.(00:08:30) Creating viral reaction videos of celebrities on Cameo was a powerful marketing tool that generated organic interest and drove user engagement.(00:19:25) Building an owned audience is crucial for successful influencer marketing, as it provides a trustworthy reputation and a direct channel to reach potential customers.(00:30:27) The future of influencer marketing lies in B2B influencers, where executives and directors can leverage their personal brands to drive company growth and internal influence.(00:36:45) The closer a company is to owning the raw materials or original work product, the stronger their competitive advantage and moat in the AI industry.Host Linkshttps://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/Guest Linkshttps://twitter.com/connor_beemhttps://www.linkedin.com/in/connor-beem

So, in this podcast episode, my co-host and I were discussing the power of creating raw and unedited content in today's digital landscape. We talked about how people are craving authenticity and are tired of the overly polished and edited versions of reality. We also touched on the idea of leveraging AI tools to automate content creation and distribution, such as using AI to create clips and repurpose existing content for different platforms. We discussed the importance of personal branding and how it can provide leverage and opportunities within an organization. Overall, we explored the evolving landscape of content creation and the potential for AI to enhance and streamline the process.Brought to you by...Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business.Content marketing is hard.That's why we made Swell AI to help you do content marketing powered by AI.Make clips, blog posts, newsletters, social media posts and more automatically.Sign up free - https://www.swellai.com/Timestamps(10:07) Raw and unedited content is going viral because people are tired of the edited version of reality.(18:23) Building a personal brand through social media can provide leverage and opportunities for negotiation.(29:33) Building a strong following on social media can lead to inbound opportunities and valuable relationships.(34:00) The year 2024 will be the year of personal branding, with more founders and C-suite individuals starting podcasts and creating content.(43:25) Automating the process of creating and scheduling content across multiple channels can be a high-leverage strategy for personal branding and content marketing.Host Linkshttps://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/Guest Linkshttps://twitter.com/kobyjconradhttps://www.channelsofgrowth.com/

Talk with my boy Grant about content marketing and automation. We discussed the power of AI in streamlining content workflows and how it can revolutionize various industries. One key takeaway is the ability to automate tasks like content creation, lead validation, and even sales outreach. By leveraging AI tools and platforms like Airtable, Zapier, and ChatGPT, businesses can save time, increase efficiency, and deliver high-quality content to their audience. It's an exciting time to be in the automation space, and I can't wait to see how it continues to evolve.Brought to you by...Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business.Content marketing is hard. That's why we made Swell AI to help you do content marketing powered by AI. Make clips, blog posts, newsletters, social media posts and more automatically. Sign up free - https://www.swellai.com/Timestamps(05:12) - Content marketing workflows and automations are the future of efficient content production.(13:10) - Repurposing content into different formats for various channels is the key to maximizing reach and engagement.(19:04) - Automating financial processes using tools like Fintable and Stripe integration in Airtable can provide valuable insights into cash flow and financial management.(26:38) - AI-generated content for outbound sales messaging can be more effective and personalized, increasing the chances of engagement and response.(33:40) - The ability to automate and streamline processes across different industries presents an opportunity to disrupt traditional consulting and management consulting services.(39:02) - The ownership and accessibility of content are becoming increasingly valuable, and finding innovative ways to repurpose and distribute content is crucial for business success.Host Linkshttps://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/Guest Linkshttps://twitter.com/GrantHushekhttps://www.grantbot.co/

Just had a conversation with this dude named Michael. He's young but already building some crazy. Like, he created this tool that finds calendar links and schedules meetings automatically. Scheduled like a 1,000+ calls in a day by guessing their calendar usernames. Degenerate. He's also building this AI that can have conversations with people and it sounds freakishly human. Slightly terrified.Best part, there's this whole community of young, self-taught builders like him who are just crushing it. They're all hanging out in these underground hackathon servers and Discord channels. New world.Brought to you by...Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business.But, content marketing is hard.That's why we made Swell AI to help you do content marketing powered by AI.Automatically make clips, blog posts, newsletters, Tweets, LinkedIn Posts and more. Then schedule them to your social all within the app.Sign up free - https://www.swellai.com/Timestamps(00:07:54) Michael used a clever hack to schedule meetings with high-profile individuals by finding their calendar scheduling links and reaching out to them directly.(00:17:40) Hackathon discord servers and communities like Buildspace, TKS, and Z-Fellows are great places to find young, self-taught builders and creators.(00:21:42) Shorts.lol is a tool that generates short videos with voiceovers, background music, and related images, making it easy to create content for platforms like TikTok and YouTube.(00:30:06) The social media landscape is shifting towards a rapid-fire approach, where consistently posting content, even if it's not high-quality, can lead to growth and engagement.(00:39:32) The algorithmic changes in platforms like TikTok and YouTube prioritize content that keeps users engaged and fulfilled, leading to potential viral growth for creators.Host Linkshttps://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/Guest Linkshttps://twitter.com/michaelbeer01

Yo what's good. So, in this episode I'm chatting with my buddy Koby about all things cold email and content marketing. We start off by talking about our own experiences with cold email and how we're using it to reach our target audience. Koby's going all out, sending like a gazillion emails a month, while I'm just trying to land a hundred thousand inboxes. We also dive into the power of AI in content creation and how it's revolutionizing the game. We discuss using AI to write blog posts, create videos, and even manage social media accounts. It's wild, man. We go off on tangents about Twitter DMs, leveraging media for negotiations, and the importance of building a strong brand.Brought to you by...Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business.Content marketing is hard.That's why we made Swell AI to help you do content marketing powered by AI.Make clips, blog posts, newsletters, social media posts and more automatically.Sign up free - https://www.swellai.com/Timestamps(00:02:22) Leveraging social media platforms like Twitter and LinkedIn can be a powerful growth hack for engaging with potential customers and building authority.(00:09:28) AI technology is revolutionizing content creation by producing high-quality, engaging content that surpasses what most humans can write.(00:15:18) AI-generated videos can be a valuable tool for repurposing blog posts and expanding content reach on platforms like YouTube.(00:19:59) Building a strong brand presence through various media channels, such as Facebook, Instagram, and SEO-optimized content, can lead to partnerships and credibility.(00:23:30) Creating valuable content and establishing expertise in a specific niche can lead to organic mentions and discussions about your brand on platforms like Twitter and Reddit.(00:28:43) Utilizing AI and data analysis can help target and prioritize leads, allowing for more effective outbound sales efforts and personalized marketing campaigns.Host Linkshttps://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/Guest Linkshttps://twitter.com/kobyjconradhttps://www.rupahealth.com/careers

This episode you're going to hear from my friend Curtis about the print-on-demand space. We were talking about this software called MyDesigns that he's been building.He's gotten to $100,000 a month in revenue and had an offer to sell before launch. Curtis is also going to give you a masterclass in building print-on-demand businesses. If you're trying to build a passive income engine so you can get post economic this is a perfect place to start.  Brought to you by Swell AI.Swell AI helps marketers automate content repurposing. Turn audio and video into clips, blog posts, newsletters, social posts and more. Sign up for free - https://www.swellai.com/Host Links:https://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/Guest Linkshttps://twitter.com/Curtis_B33https://mydesigns.io/Timestamps:(01:56) Degenerate SEO tactics(05:26) Cyber security and Google's defenses(16:07) Gaming cold inbound calls (24:49) SEO in 2000.(30:11) Building brand in 2024(38:07) Using AI for Upwork proposals.(41:00) Knocking employees is for losers(46:14) Building a media powerhouse(49:32) Unethical labor practices for offshore teams

This episode my friend Brian shares how he created thousands of Google Maps listings that resulted in 25,000+ inbound calls per month. He also talks about how he's using AI to automate quoting for Upwork jobs and how to use this same strategy for repetive tasks your team's are doing.Listen down. Business up.SponsorSwell AIContent repurposing powered by AI. Sign up for free - https://www.swellai.com/Host Links:https://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/Guest Linkshttps://twitter.com/briandordevichttps://alphaefficiency.com/https://conversioninsider.comTimestamps:(01:56) Degenerate SEO tactics(05:26) Cyber security and Google's defenses(16:07) Gaming cold inbound calls (24:49) SEO in 2000.(30:11) Building brand in 2024(38:07) Using AI for Upwork proposals.(41:00) Knocking employees is for losers(46:14) Building a media powerhouse(49:32) Unethical labor practices for offshore teams

Sponsored by Swell AI. Content repurposing engine powered by AI. Sign up for free - https://www.swellai.com/My friend Tim's on today. He's building a niche podcast in the Out of out-of-home marketing space and it has gotten him so much business leverage in that 12 months that he's kind of shook.  Invitations to speak at conventions.Advising multiple boards.Knowing every CEO in the industry. Some of the byproducts of him building this "niche" media company. Learn how he's using a podcast and AI to build a modern media brand that will be worth $1M in the first 24 months. Links:https://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://www.drafthorseai.com/https://codyschneider.com/Key takeaways:(00:01:52) Content marketing challenges(04:58] Dominating attention in physical spaces.(08:21] Billboard campaign targeting work from home.(13:57) A distribution game.(19:44] YouTube shorts and podcast growth.(26:11) Building a profitable network.(29:30) Podcasting and content quality.(32:31) Creating content generates consumption.(39:49) Overcomplication of marketing strategies.(44:30) Lawyers and billboards(57:03) Building a solo founder media companySynopsis:In this episode, the speaker discusses how the use of AI and scheduling apps has revolutionized the content creation process. Previously, a team of 10 people would spend hours creating content, but with advancements in technology, a scheduling app and AI tools now handle the repurposing of content. The speaker emphasizes that by adding some human elements, the rest is taken care of by AI, saving time and allowing for focus on other tasks. They stress the importance of detaching from the mindset of striving for perfection and instead focusing on creating content that they would personally consume. Overall, the use of AI and scheduling apps has significantly reduced the need for large content teams and made the content creation process more efficient.The episode highlights the importance of content creators focusing on creating content that they themselves would consume, rather than striving for perfection or meeting unrealistic standards. The speaker explains that with the help of scheduling apps and AI, their content creation process has become much more efficient, eliminating the need for a large content team and saving time. They emphasize setting the bar for content based on personal standards, asking the question, "Is this content that I would listen to?" Content creators are advised to detach from the idea of perfection and instead prioritize creating valuable and engaging content, regardless of audio quality or production. The episode also emphasizes that while the barrier to entry for podcasting is low, audience expectations are high. Good content is deemed more important than high production quality, as people will be drawn to valuable content regardless of its sound quality. Ultimately, the episode encourages content creators to prioritize creating content that they personally find valuable and engaging, rather than getting caught up in perfectionism or unrealistic standards.In this episode, the host shares their experience of using their 10-year-old son for market research on YouTube Shorts. Their desk is located in the living room, next to the TV where their son frequently watches YouTube shorts. By observing their son's viewing habits, including the clips he watches and skips, they have noticed commonalities such as jump cuts, zoom in and zoom out effects, and funny gifs.Curious about their son's interest in these clips, the host engages in a conversation to understand why he finds them appealing. By observing their son's preferences and behaviors, the host gains insights that can inform their own content creation. They realize that incorporating the structure and elements that their son finds appealing can help them create more engaging content for their podcast.This example highlights the idea that market research can be conducted by observing the preferences and behaviors of target audiences. By paying attention to the content their son consumes and the aspects that appeal to him, the host gains valuable insights for their content creation strategy. It demonstrates that market research doesn't always require traditional methods like surveys or focus groups, but can be done by simply observing and engaging with the target audience in their natural environment.

This episode my homie Damien drops knowledge about all the different businesses he's built. Video CMS for universities, agencies, messaging APIs, along with a bunch of other randoms. It's gold. He's bootstrapped and taken VC blood money. You'll get takes on how VC creates mental freedom to focus on rush to scale while bootstrapping gives you personal freedom but requires so much discipline. He's now building SaaS developer tools and goes deep into what Cloudflare is doing and the countless business opportunities he's seeing around this tech. Listen now to get an education you can't get anywhere else. For free. Remember who your plug is when you make it big.This podcast is brought to you by Swell AI. Swell AI is an content marketing platform that helps you make content for every channel your audience is on. Sign up for free at - https://www.swellai.com/Key takeaway timestamps:(05:38) Targeted cold emails in 2015 vs now(15:44) Focus and specialize for bank account brr(16:24) Early adoption leads to advantage, be first(23:44)Embrace technology changes for success.(36:49) Opportunity for AI-powered marketing agencies.(42:45) Character AI for organizational counseling(49:07) Finding ideal customer and then building products for themEntities Mentioned:Dev tools, SaaS, Developer tools, CSV import, Web scraper, ChatGPT, AI agents, Social media marketing, SEO agencies, Clip production, Video agency, Branding, Trust, Marketing automation, Content analysis

This episode of the In the Pit podcast we're joined by Yoann Pavy, the CMO at Nude. Yoann shares his insights on his side project called Z-end, an app that is going viral. He reveals the incredible strategy behind getting one-cent signups for the app. Tune in to hear Yon's story and learn from his experiences at billion-dollar companies like Depop and Deliveroo.Sponsors:The episode is brought to you by Swell AI. Swell helps you repurpose your audio and video content. Write blog posts, create clips, write ad sets threads and more.Sign up for free at - https://www.swellai.comThis episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. Sign up for free - https://www.drafthorseai.comCody Links:Twitter - https://twitter.com/codyschneiderxxLinkedIn - https://linkedin.com/in/codyxschneiderWebsite - https://codyschneider.comYoann links:https://www.z-end.world/https://twitter.com/yoannpavyhttps://www.linkedin.com/in/yoannpavy/Key takeaway time stamps:(04:24) State-mandated community service(07:09) Spreading virus through phone(11:22) Gamifying the infection game. (14:33) Twitter ad glitch strategy(22:06) Gaming the testing phase(37:38) Daily podcasts and podcast glitch(42:56) Growing email lists for podcasts(50:24) Business Idea: Health coaching through AI(52:41) Business Idea: Disrupting calorie counting apps(01:02:30) Content creation strategiesKeywords:LinkedIn, Twitter, Instagram, YouTube, TikTok, Notion, SEO, Content Marketing

"The beauty of LinkedIn is that you don't even need a ton of followers to go viral.""Don't reinvent the wheel. Just remix your content and find what works.""Formatting is key on LinkedIn. Quick, choppy sentences with white space and bullets."This episode we're joined by Andy Mewborn who shares his step-by-step guide for how to grow LinkedIn accounts. This isn't one of those worthless "publish content consistently" calls. This is that tactical here's how I do it content. We're talking content types, posting schedules, how to get likes and comments, tools and so much more. We also talk Instagram marketing, cold email, YouTube growth. Honestly this is just a growth marketing buffet.Sponsors:The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.Sign up for free at - https://www.swellai.comThis episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. Sign up for free - https://www.drafthorseai.comFollow me on:Twitter - https://twitter.com/codyschneiderxxLinkedIn - https://linkedin.com/in/codyxschneiderWebsite - https://codyschneider.comFollow Andy:https://www.linkedin.com/in/amewborn/https://twitter.com/andymewbornhttps://www.distribute.so/Key takeaway time stamps:(04:49) Carousels on LinkedIn(07:51) Using Taplio to find top posts(10:14) Ghostwriting for viral content(14:31) Algorithm changes on Twitter(18:44) The formatting on LinkedIn(20:45) Factors of YouTube distribution(24:03) Boosting social media followers(27:12) Instagram follower growth strategy(30:14) Hiring influencers for content(34:37) Creator ecosystem and side income(36:40) Automation and engagement pods(40:12) Podcast SEO and visibility(43:33) Growing email lists through automation(52:03) Cold emailing podcasters for growth(56:00) LinkedIn master plan and relationshipsKeywords:LinkedIn, Twitter, Instagram, YouTube, TikTok, Notion, SEO, Content Marketing

This In The Pit Podcast, host Cody Schneider is joined by community-building expert Thomas Nelson. They discuss Thomas's successful tactics for driving thousands of clicks for free per month from Facebook pages that he owns. With his expertise in community building across platforms, including Facebook, Instagram, and Reddit, Thomas shares valuable insights on how to build and engage large followings. Tune in to learn how Thomas has built a Facebook page with 1.6 million followers and discover his strategies for driving traffic and building communities.The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more. Sign up for free at - https://www.swellai.comThis episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. Sign up for free - https://www.drafthorseai.comFollow me on:Twitter - https://twitter.com/codyschneiderxxLinkedIn - https://linkedin.com/in/codyxschneiderWebsite - https://codyschneider.comTimestamps:(01:02) Community building across platforms.(04:09)Facebook algorithm and impression volume.(07:19) Discovering engagement baiting tactics.(09:30) Fake Halloween spider webs.(13:06) Monetization strategies for publishers.(16:01) Organic growth on Facebook.(19:31) Facebook's shift towards original content.(22:10) Big page owners networking.(26:42) Utilizing emojis as fundraising tools.(29:17) Reddit's aggressive user base.(32:26) Facebook as a business opportunity.Entities mentioned:Facebook, clicks, shares, comments, reactions,cultivate, community, moderation tools, hands-off, impression volume,Facebook, cycles, marketing arbitrage, engagement, users,Facebook, impressions, engagement, viral posts, engagement baiting,transcript, podcast episode, traction, engagement, wildlife,t-shirt shop, branded t-shirts, charity, trees for the future, Facebook, organic traffic, e-commerce shops, innovate, publishing organization, monetized, newsletter, selling products, AdSense, media partners, posts, engagement style, limit, publishers, content, driving people off platform, clicks, larger page, day job, marketers, own, real job,businesses, testing grounds, strategy, tactics, opportunities,2023, project, company, start, ball rolling, build a page, distribution, 10 years, zero to one, voice, business, brand guidelines, brand voice, audience, feedback, performance, mistake, partnerships, influencers, boost, brand awareness, followership, paid acquisition, likes, strategy, valuable, organic growth, buying followers, engagement, fake profiles, benefits, audience size, proof of concept, B2B business, followers, Facebook page, Instagram profile,trustworthy, Facebook account, followers, engagement, likes,original content, followers, Facebook groups, advertising, SEO,Reddit, subreddit, growth, marketer, Sanders for president, 2016 cycle, strategic missteps, activism only days, fundraising, arming people, understanding, candidate, prisoners vote, difficult to talk about, conversations, voting,restricting communications, fundraising, growth, community building, fundraising tools,legitimization process, community, credibility, momentum, Reddit,excited, marketing, projects, arbitrage, Facebook,AI SEO, bulk content production, programmatic job, learnings, podcast episode

On this episode of the podcast we're joined by Jeff Reynolds. Jeff is a Y-combinator alum, founder and angel investor, and president of Reynolds & Myers, a B2B marketing agency. Jeff shares strategies for b2b founders to use to find, hire and upskill marketing personnel. He talks about the power laws in effect within marketing and how marketing leaders can focus teams to make impact.The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.Sign up for free at - https://www.swellai.comThis episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. Sign up for free - https://www.drafthorseai.comFollow me on:Twitter - https://twitter.com/codyschneiderxxLinkedIn - https://linkedin.com/in/codyxschneiderWebsite - https://codyschneider.comKey points and time stamps:5:16 Scale yourself out of marketing.11:53 Focus on one or two channels.17:27 Marketing owns the customer.17:41 Set goals, define strategy.26:01 Set clear objectives and rewards.33:41 Understand customer buying process.34:30 Focus on personal drivers.41:01 Understand customer nuances.

Today on the Acclaim B2B Marketing Podcast we're interviewing Cody McGuffey, the CEO and founder of Everbee. Everbee is a tool for Etsy sellers to do product research to help their business for growth. Cody shares how he built and scaled the business from zero to $1M+ ARR in under 18 months, entirely bootstrapped.He shares how he's built his company exclusively with b2b influencer marketing, how he structures these relationships, and how he hires and structures remote teams for success.Sponsors:The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.Sign up for free at - https://www.swellai.comThis episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. Sign up for free - https://www.drafthorseai.comFollow me on:Twitter - https://twitter.com/codyschneiderxxLinkedIn - https://linkedin.com/in/codyxschneiderWebsite - https://codyschneider.comKey points and time stamps:(05:11) Start with what the market needs.(10:46) Find partners that benefit all.(15:51) Build relationships for longevity.(17:59) Invest in relationships for trust.(26:37) Hire fast, fire fast.(31:46) Hire experts for channels.(37:12) Respect collaborators and create win-win.(37:41) Empower collaborators and employees.(42:46) Investors benefit from IPO.Dinner order tonight:shanghai special chow yukCantonese-style chicken chow meinmandarin chicken pork fried rice half and half