Podcast appearances and mentions of mallika malhotra

If you're scared to pick a niche because you think it means saying no to opportunities, this episode is your permission slip to STOP being a generalist.I sat down with Mallika Malhotra, a brand strategist, AI innovator, and the powerhouse behind The Brand CEO. Malika shares how choosing a niche is actually your secret weapon for standing out and making more money.We talked about the fear of narrowing your focus, how to identify your true expertise, and the real cost of trying to serve everyone. Plus, you'll hear how AI can actually help you articulate your brand message so you're not stuck staring at a blinking cursor.Whether you're brand new or in a pivot, this conversation will give you clarity and direction to make your brand unforgettable.>> We Unpack:Why choosing a niche actually opens more doorsFour pillars of Malika's Bull's Eye Branding FormulaRed flags that you're too broad in your messagingHow AI can help refine your niche and clarify your pitchReal-world examples of niche transformationHow to test, tweak, and commit to your messaging>>CONNECT WITH MALIKA>Your Next Steps:Want to get visible on your own terms? Reach out about my latest program Visible AF Authority Amplifier

Today I interview Mallika Malhotra, the Brand CEOWe talk about:The 4 steps to nailing your nicheWhy niching is crucial to your business and will help you stand outHow to stand out and elevate your authority with your nicheThe mindset to finding the niche that aligns with youWhat the Bullseye Brand Concept is an how it can help youMallika Malhotra, The Brand CEO, is an award-winning brand strategist, niche expert, and mastermind mentor. With a background in corporate advertising for powerhouse brands like L'Oréal and Oil of Olay, Mallika now empowers women entrepreneurs to build six-figure brands and become industry leaders—without lowering prices, hustling for clients, or living on social media. Using her signature Bullseye Branding Formula, she helps clients get crystal clear on their message, carve out their power niche, and stand out as the go-to expert in their industry. When she's not crafting standout brands, you'll find her sipping coffee or wine, reading stacks of books, and planning her next global adventure. Mallika lives in Maine with her husband, three sons, and mini Bernedoodle, Jax. To explore working with her or invite her to speak, visit www.thebrandceo.com.Freebie:  New FREE Niche in 10:https://thebrandceo.com/niche-in-10Connect with Jennifer, Your Business Therapist, to get more Clarity & Confidence in your Biz!Website: www.jenniferjakobsenlifecoaching.comInstagram: @jjakobsenlifecoachSchedule a Free Clarity Session to see if Jennifer can help you:  https://bit.ly/JJfree30Join my weekly Coffee Chat every Thursday at 12pm PST by signing up for free HERE.

Unlock the secrets to effective brand building with Mallika Malhotra, the Brand CEO, as she shares her transformative journey from a corporate advertising career to becoming a leading brand strategist. Discover the power of focusing on a niche, creating the Bullseye branding formula, and the courage it takes to make strategic business decisions that align with personal values. Malika's insights are invaluable not just for female entrepreneurs but for anyone eager to learn how to set boundaries and make intentional business choices that lead to both passion and profit.Join us as Mallika recounts her transition from brand photographer to strategist, a shift marked by clear communication and transparency, especially during the chaotic times of the pandemic. Learn how to harness the human side of business evolution, the significance of mentorship, and the mindset shift necessary to view oneself as a CEO. Whether you're a midlife entrepreneur or someone just starting, Malika's story is a testament to the importance of community support and expert guidance in navigating the complexities of business growth and making informed decisions.Connect with Mallika Website: www.thebrandceo.comInstagram: @thebrandceo   LinkedIn: @thebrandceo   Discover your niche with her Free ToolSupport the showThanks for listening! To book a free consultation with Aideen visit https://www.confidenceinsinging.com/contact/

Today's episode is with Mallika Malhotra. Mallika is a woman in the middle entrepreneur who helps clients find their power niche, strengthen their message, and build their brand empire!In this episode, you will learn:How to energize your brand and business by leveraging your expertise and experience in midlife.How to build a business model that is sustainable and simple.How to incorporate self-care so you can stay at the top of your game.Connect with Mallika at:https://www.mallikamalhotra.co/http://www.instagram.com/mallikamalhotra.cohttps://www.facebook.com/mallikamalhotra.cohttp://www.linkedin.com/in/mallikamalhotracoConnect with Suzy:Women in the Middle® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who's dealing with navigating classic midlife issues that are affecting the way you run your business? We're looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com. LISTEN HERE for iTunes and HERE for Suzy's website.HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and confident about your next steps forward! Time for a breakthrough! Limited spots are available. Book here.The Women in the Middle® Academy: The “Academy” is an exciting, life-changing, six-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret-free next chapter! Head over to www.womeninthemiddleacademy.com and apply and book your free call. I can help you find what's missing so that you love your life after 50.WOMEN IN THE MIDDLE SHOP: https://suzyrosenstein.com/shop/BUY SUZY'S BOOK: 50 Ways to Celebrate Life After 50: Get Unstuck, Avoid Regrets, and Live Your Best Life: www.50waystocelebrate.com and Amazon and other online booksellers.Email your feedback: info@suzyrosenstein.comEnjoy the Show?Don't miss an episode, subscribe via iTunes, Spotify, and all the places you listen to your favorite podcasts, including

In this Focused Action Coaching Session, Malika opens up about the hurdles in her business, particularly the exhaustive process of converting leads through networking, speaking opportunities, and one-on-ones. Host Michelle DeNio offers tailored advice on implementing an action-driven strategy utilizing affiliate programs and maximizing content through masterclasses. As we peel back the layers of Malika's concerns, we uncover practical solutions aimed at business growth without the cost of your sanity.Key Points:Recognizing the time-intensive nature of conventional lead conversion methods.The untapped potential of affiliate programs to scale your business effortlessly.The significance of consistent, repeatable masterclasses as a lead nurturing tool.The practicality of formalizing and nurturing relationships with affiliates and strategic partners.Take Action:Evaluate the possibility of setting up a formal affiliate program for your business.Consider creating a recurring masterclass to consolidate networking efforts and offer consistent value.Reflect on how you can streamline content creation to focus more on depth within your niche.Links:To learn more about brand strategy and to connect with Malika, visit her website: https://www.mallikamalhotra.co/ and follow her on Instagram https://www.instagram.com/mallikamalhotra.coDiscover the networking community where Michelle and Malika connected, the Busy People Networking group.Apply for a FREE Focused Action Coaching Session with MichelleKeywords:service-based business, solopreneurs, marketing strategy, business consulting, networking, speaking opportunities, lead generation, mastermind, brand CEO, scaling business, increasing revenue, converting clients, affiliate program, referral program, strategic partners, brand strategy, niche strategy, one on one coaching, masterclass, content creation, launch period, client retention

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:As Malika pivoted from capturing life's picturesque moments to becoming a guru of brand photography and strategy in the vibrant corridors of New Jersey, the conversation shifts to the heartbeat of her strategy—adaptability. Malika and I traverse the path less traveled, emphasizing the magnetic allure of niche branding amid a sea of competition. We revisit tales of women entrepreneurs who harness their maternal instincts to spur innovation, dismantling the myth that professional aspirations must be tamed in the presence of parental duties. This episode is a masterclass in leveraging your "special sauce" to create an authentic, engaging brand narrative, complete with the courage to demand what you are truly worth.Closing the loop, our discussion pivots to the actionable steps female entrepreneurs can take to etch their legacy in the annals of business. We underscore the significance of storytelling, the art of captivating your audience, and establishing a brand presence that stands the test of time. Malika's words serve as a rallying cry for women-owned businesses to support each other, sharing the wisdom that will propel us into the future. As we bid farewell to our listeners, we invite you to join hands in a collective journey of growth, empowerment, and the pursuit of crafting a brand that is as fearless as the women behind it.LINKSMallika's LinkedInMallika's InstagramMallika Malhotra Co.Check out Mallika's Brand Visibility BoosterConvertkitTrelloNotionPower Lounge S3 E08Cindy GallopIf We Ran The WorldTogether Digital PodcastSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Connect with Mallika : https://www.mallikamalhotra.co/ 0:00 Intro 0:22 Your journey 1:25 storytelling , strategy,visibility 2:15 Transition 2:50 How do you evolve 3:15 Stages 3:20 self discovery 3:30 what can you leverage 4:20 brand brilliance 5:35 Direction 6:28 what is a niche 7:19 Give yourself some grace 7:45 Framework ,process, methodology 7:50 Your superpower 8:00 Your solution 8:55 Burnt out 10:05 different messages 10:15 respect 10:45 reputation 10:55 How to become more memorable 11:00 become more magnetic 11:35 rinse and repeat 12:55 being selective 13:15 solutions and transformation 13:40 Community 15:15 setting boundaries 18:15 Have clarity around your brand 21:57 Sense of belonging 23:20 Start implementing 26:00 act like the ceo 30:55 Stand in your power 31:50 slow down 35:40 wrong leads

On this episode of the Sassy Strategist Podcast, host Kim Dawson interviews Mallika Malhotra, the Brand CEO, as she unpacks the crucial elements of brand strategy for entrepreneurs navigating crowded marketplaces. Delving into the challenges of standing out and gaining traction, Malika shares her expertise in helping experienced entrepreneurs define their power niche, craft impactful messaging, and enhance visibility to become industry go-tos.  Mallika emphasizes the distinction between brand and marketing strategies, stressing the significance of brand essence before communication tactics. With a focus on niching, Malika advocates for specialization as a powerful tool to attract ideal clients, debunking fears around missed opportunities and highlighting the transformative potential of honing in on a specific audience, skill set, problem, or solution.   KEY POINTS FROM THIS EPISODE   Strategic Foundation: Prioritize defining your brand's essence, values, and differentiation before diving into marketing tactics for maximum impact. Niche Amplification: Embrace specialization to become the go-to expert, amplifying your brand's visibility and appeal within a specific audience or problem domain. Messaging Precision: Clarity and specificity in brand messaging create resonance and memorability, distinguishing you in crowded marketplaces. Quality Over Quantity: Focusing on a niche allows for deeper impact and growth potential, enabling scalable opportunities while fostering trust and recognition. Overcoming Fear of Missing Out: Reframe the fear of missing out on diverse opportunities by recognizing the power and impact of serving a specific audience with specialized expertise.     ABOUT THE GUEST   Mallika Malhotra, The Brand CEO, is an award-winning brand strategist, mentor, and speaker. After years of working in corporate advertising on renowned brands like L'Oreal and Oil of Olay, Mallika now empowers women entrepreneurs to get clear on their brand message, define their power niche and become sought-after experts. Her friends and clients call her the brand energizer because she encourages stepping out of comfort zones, taking action, and implementing ideas. When not building brands, Mallika is sipping coffee or red wine, reading a stack of books and dreaming of global adventures. She lives in beautiful coastal Maine with her husband, three sons and their mini Bernedoodle, Jax. To learn more about working with Mallika or to invite her to speak at your event or podcast, visit www.mallikamalhotra.co   ABOUT THE HOST   Kim Dawson is a small business strategist, consultant, accountant, and lifelong entrepreneur with a unique background and experience in a wide variety of industries.  Kim's the author of the Amazon best-selling book Passion to Profits: Your Guide to Building a Successful Business You Love and host of the long-running Sassy Strategist podcast where she delivers practical strategies to help you manage and grow your business.  Kim works with small business owners to help increase revenue, cash flow, and profitability to help them achieve their goals for growth.  Her passion is in helping those who are building more than just a business; they're crafting a life rich in experiences, skill, and personal and professional fulfillment. When not working, Kim can be found going for a hike or run, watching Jeopardy, solving math problems for fun, or reading about her latest topic of interest while enjoying a cup of coffee and listening to music.  

Mallika Malhotra who has a brand strategy and mentorship business to empower ambitious female entrepreneurs to unlock their strengths and skills and leverage them into their zone of genius to become the go-to expert in their industry.Here's where to find more:http://www.mallikamalhotra.cohttp://www.instagram.com/mallikamalhotra.cohttps://www.facebook.com/mallikamalhotra.cohttp://www.linkedin.com/in/mallikamalhotraco___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Looking to clarify your message and attract aligned clients? It's time to unpack the power of niching in your business. In this episode, we'll dive into why niching can make all the difference and help you stand out in a noisy world. Connect with Malika on Instagram @mallikamalhotra.co Visit https://www.mallikamalhotra.co/ Download your Free Guide: Ready, Set, Brand here  bit.ly/rsbguide I would love to hear your biggest takeaways! Connect with me in the DM's over on Instagram @amytraugh Join us for our free weekly networking event, Coffee Talk, every Monday at 12:30 EST. Click here for details.

This episode is brought you to by Vibrant Health by Claudia + Virtual Health Coaches, LLC. THIS EPISODE IS BROUGHT TO YOU BY... Claudia Haller, NBC-HWC is an expert in ADD/ADHD Coaching for people struggling with attention, focus, emotional regulation, impulsive behaviors, and low self-esteem; as well as having the diagnosis herself.  With 8 years of experience understanding how diet, exercise, relationship skills, mindset and gratitude, time management, and sleep can shift someone from despair to living with confidence and agency. She's an NBC-HWC Board Certified Health and Wellness Coach and owner of Vibrant Health by Claudia LLC and Virtual Health Coaches LLC. Whether you struggle with ADHD or not, Claudia's tips and knowledge will help your busy Mompreneur life. Visit IdentityMagazine.net and follow her column under “self-acceptance”. *The National Board Certification credential (NBC-HWC) represents the profession's highest standard.  Tune into this engaging podcast episode where we delve into the intricacies of branding and finding your niche. We explore the importance of identifying the right direction for your business, distinguishing between being a generalist and a specialist, and embarking on a journey of self-discovery and thorough brand auditing.  We discuss the crucial aspect of commitment and its role in your success, while also dissecting how branding directly impacts your profitability. Discover how evolution and measurable results go hand in hand, and gain insightful examples that illustrate the art of niching down effectively. Whether you're an entrepreneur, business owner, or simply curious about refining your brand, this podcast offers valuable insights to help you thrive. Listen in as we cover: What is branding and niching What direction is right for you Are you watered down or a specialist Self-discovery and Auditing Are you really committed How do you factor branding into profits Evolution + Measurable Results Examples on how to niche down Resources: Follow Mallika Malhotra on Instagram BIO: Mallika Malhotra is an award winning brand strategist, mentor, and speaker. After years of working in corporate advertising on brands like L'Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, find their power niche and become the sought-after expert. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action and implementing ideas. LEARN MORE AB0UT THE NICHE NAVIGATOR, HERE Enroll in the Mindset + Achieve™ Course and Coaching Program so that you can release the Mompreneur tug-of-war and create a profitable business!

Mallika Malhotra is a business strategist, mentor, speaker, and author. Known as the Brand CEO, Mallika has helped hundreds of female entrepreneurs to maximize their strengths and draw upon their passions as they create success in their fields.  Born to parents who emigrated from India and the Philippines, Mallika learned the value of hard work, and the importance of appreciating opportunities, from an early age. Her experiences in the corporate and creative worlds have greatly informed her current work. Join our conversation with Mallika Malhotra today on Radio Maine.

In an enlightening conversation, I had the incredible opportunity to sit down with none other than the esteemed personal branding expert, Mallika Malhotra. Together, we delved into the realm of personal branding, unearthing a treasure trove of invaluable insights to help you master the art of building your own unique brand. As the discussion unfolds, Mallika and I chat about powerful considerations to transcend a saturated market, empowering you to rise above the noise and leave an indelible mark. In this podcast episode, we debunk the common misconception that branding is merely about a logo, unlocking the true essence of why you want to pay attention to your personal brand. Click here to check out Ready Set Brand for your complimentary collection of easy-to-use branding templates! We would love to hear from you! Leave a comment on Instagram or Facebook and/or share your feedback at hello@michellefox.com. Are you sick and tired of feeling sick and tired? You have found this podcast, which means either you or somebody that you know and love is likely going through perimenopause and/or full blown menopause. I am so excited to share with you that I recently published a digital guide entitled Is It Hot In Here Or Is It Just Me? 7 Steps To Dramatically Reduce Your Hot Flashes Through The Power of Nutrition! I wrote this book with you in mind, because it took me some time to figure out the answers to heal my own menopausal symptoms - like hot flashes and night sweats and tummy bloat - but I have healed these symptoms and now I'm thrilled to be able to share with you! If you have been struggling with menopausal symptoms and want the quick answers to stop struggling, then grab your copy today! You are not meant to suffer and I would love to help you feel better. You deserve to feel good in your body! ✨Go to michellefox.com/podcast for SHOW NOTES, TRANSCRIPT, and a link to this YOUTUBE episode.✨ Links mentioned in this episode: Mallika Malhotra's Website | mallikamalhotra.co Niche Navigator Workbook | mallikamalhotra.co/niche-navigator-summer-sales-page Brand Break Through Mastermind | mallikamalhotra.co/mastermind2023 Your new menopause resource: Is It Hot In Here Or Is It Just Me? October retreat in the Dominican Republic Connect with Michelle: Free meal planner: michellefox.com/planner Instagram: @michellefoxlove Facebook: @michellefoxlove Website: michellefox.com

For entrepreneurs, embracing a niche for achieving success is crucial in a competitive landscape that demands differentiation, making it crucial for entrepreneurs to specialize. By having a niche, entrepreneurs can focus their efforts, connect with their target audience on a deeper level, and tailor their products or services to specific customer needs.   Embracing a niche not only positions entrepreneurs as industry experts but also unlocks growth opportunities and long-term success.   In today's episode I'm joined by Mallika Malhotra, The Brand CEO, where she shares her expertise and experience on why having a niche is a game-changer for entrepreneurial endeavors. As one of my clients, I have watched Mallika embrace this in her own business, and to coach dozens of clients on how to do this too, resulting is differentiation, credibility, and thought leadership in their industries.   Mentioned in this episode: Mallika Malhotra – Main Website Mallika Malhotra – Instagram Mallika Malhotra – Facebook Mallika Malhotra – LinkedIn Free Ready, Set, Brand tool Free Facebook Brand Group Brand Confidential Blueprint Join Mallika's Brand Breakthrough Mastermind Canyon Ranch Fall 2023 Retreat Leave a Podcast Review Subscribe   Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers

In this episode of Super Real Human, Maura welcomes special guest Mallika Malfotra, a brand photographer and strategist who now focuses on empowering women in business to stand out and emerge as leaders through branding and visual storytelling. Mallika's journey with entrepreneurship began when she picked up a camera to capture her children's lives, which opened the door to a world of creativity. After a few years of working with families, she turned her focus to female entrepreneurs and brand photography. Today, she is a strategist, storyteller, confidence-stirring mentor, and, above all, empowers women in business.   Want to learn more from Mallika Malhotra about how to stand out as a woman entrepreneur? Visit mallikamalhotra.co and follow Mallika on Instagram @mallikamalhotra.co. Click HERE or visit lillablu.com/mondays for  Monday's are for Marketing: The Membership   Are you an entrepreneur and need to learn, build, and implement real meaningful marketing for your small business? Visit the LillaBlu website so that you can grow and succeed in your business.     Need more inspirational guidance on how to make your passion a reality? Follow Maura on Facebook and Instagram. Maura shares strategic analysis, creative development, implementation, growth, and management.    Maura wants to hear from you and why you are here! Send Maura an email and share who you are and what your passion is. 

In this interview episode, I chat with Mallika Malhotra about brand strategy, niching, and positioning. A continuation of last week's topic around marketing!In this episode you'll hear:How to begin working on your brandingHow to define a niche whether you're established or brand newHow to position your team as part of your branding if you are building an agencyResources mentioned in this episode:Be sure to watch for her September MastermindMallika Malhotra is The Brand CEO, an award-winning branding expert, confidence-stirring mentor, dynamic speaker, and author. For years, she worked in corporate advertising on big brands like L'Oreal, Oil of Olay, and Hidden Valley Ranch. Now she helps women entrepreneurs master their message, stand out in their crowded market with a power niche, and develop brands that are magnetic, memorable and money-making. She's on a mission to empower women to unleash their power so they can achieve leadership and success. When she's not building brands, Mallika is drinking coffee or red wine, reading a stack of books and dreaming about their next global adventure. She lives in beautiful Maine with her husband, 3 sons and mini Bernedoodle, Jax.Connect with Mallika:http://www.mallikamalhotra.cohttp://www.instagram.com/mallikamalhotra.cohttps://www.facebook.com/mallikamalhotra.cohttp://www.linkedin.com/in/mallikamalhotracoFree Ready, Set, Brand tool : https://mallikamalhotra.co/home/#freebieFree Facebook Brand Group : http://bit.ly/brandpowerhourcommunityThanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect on Facebook: Facebook.com/serenashoupcpaFollow on Twitter: twitter.com/serenashoupcpaThank you for your support of our show. If you haven't left a review yet it's super simple. Please go to: https://www.ambitiousbookkeeper.com/podcast and leave your review.Podcast Publishing Tools we use:Podcast Editing: Sabr Media LLCDescript (affiliate link)Join the next free training at ambitiousbookkeeper.com/training Join us inside of the Bookkeeping Business Accelerator today!Option 1: VIP - includes group mentoring calls & coworking sessionsOption 2: Self-Paced: includes all course content to complete at your own pace!

In this interview, I sit down with branding expert Mallika Malhotra to discuss the ins and outs of creating a successful brand. Mallika shares her insights on what it takes to stand out in today's crowded marketplace, and how to create a brand that resonates with your target audience. We delve into the key elements of a strong brand, including the importance of a clear brand identity and consistent messaging. Mallika shares her top tips for developing a brand that tells a compelling story and sets your business apart from the competition. Whether you're just starting out in business or want to take your brand to the next level, this episode is a must-listen. JOIN THE SOUL URGE BUSINESS COMMUNITY Get a free 7-day membership to The Soul Urge Business Community. Here's what's included:

In this episode Misty discusses how a strong brand can help you make more money. She is joined by branding expert Mallika Malhotra to discuss how to find clarity around your branding so you can stand out to your ideal clients.

Today, on the Elevated Visibility Podcast, we have a very special guest, Mallika Malhotra. Get ready to learn a lot from this award-winning brand strategist, as we talk about what's behind creating a stand-out brand, the benefits of finding your power niche and connecting with your ideal client, and much more!In this episode:Mallika's journey from corporate advertising to brand-builder guruThe Brand CEO Method to create a stand-out brandThe “kitchen sink” issue and the importance of being specific and authenticHow to grow your business faster as a small business ownerBeware the Shiny Object Syndrome Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksWant to build a brand that attracts clients and makes more money? Join Mallika's upcoming Brand Breakthrough Mastermind for an exclusive mentorship to move your ideas into action.FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with MallikaShe is an award-winning brand strategist, confidence-stirring mentor, and dynamic speaker. With years of experience working with big-name brands like L'Oreal and Oil of Olay, she now helps women entrepreneurs get clear on their brand message, find their power niche, and build their business empire. Instagram: @mallikamalhotra.coLinkedIn: Mallika MalhotraWebsite: mikifoto.com Connect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

Mallika Malhotra is The Brand CEO, an award-winning branding expert, confidence-stirring mentor, dynamic speaker, and author. For years, she worked in corporate advertising on big brands like L'Oreal, Oil of Olay, and Hidden Valley Ranch. Now she helps women entrepreneurs master their message, stand out in their crowded market, and develop brands that are magnetic, memorable and money-making. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.TAKEAWAYS:+ Branding is the reputation you have with your audience. It's the words they use about your business when you're not in the room. + Branding isn't your logo, your colors, your fonts, your website, or your social media. They are expressions and demonstrations of your brand.+ In a noisy marketplace, a brand is important because it increases the perceived value that you have. When you are clear with who you are and what you stand for, it makes the right people come to you, and they are excited to spend money with you. Which gives you a lot of pricing power! + When you have strong values, it makes it easier to create a community. And when you can create a community around your values, it creates loyal followers and clients. People want to align themselves with people who think, feel, and act similarly to how they do, so when you can offer that up, it makes your business about more than just your products or services.Visit the links below to learn more about: + resources for this episode+ how to introduce a 6-figure passive income stream into your coaching business through the 6-Figure Mompreneuer Method+ how to get a FREE week of coaching with Allison in the DMsRESOURCES:Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode282Connect with Mallika on Instagram: https://www.instagram.com/mallikamalhotra.co/Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business: http://www.allisonhardy.com/6figuremompreneurmethodSnag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: www.instagram.com/allison_hardy_CONNECT WITH ALLISON:Follow Allison on Instagram: www.instagram.com/allison_hardy_ARE YOU A FAN OF THE PODCAST?If you found value from today's episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year. Music courtesy of www.bensound.com

Branding means everything in today's business world. Branding done the right way will force you out of your comfort zone–and that's OK! Dr. Sabrina is thrilled to be joined by today's guest who explains why branding is the soul and passion of your business and how you can be a boss at the branding game.  Mallika Malhotra is an award-winning brand strategist, a confidence-stirring mentor and speaker, and the founder of The Brand Attraction Society. After years of working in corporate advertising for brands such as L'Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their branding message, show up as the face of their businesses, and find their power niche. Mallika's friends and clients call her “The Brand Energizer,” because she is a strong believer in getting out of our comfort zone, taking action, and implementing ideas. When not building brands, Mallika is at home in Maine with her husband and three sons, drinking coffee or red wine, and dreaming about their next global adventure.  Join us to learn why branding is NOT your logo or your headshot. Learn simple steps to build your brand today!  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights: What is a brand, and why do we need one? How to ask the questions and do the discovery work to build your foundation and attract the right team members Why you MUST be the face of your brand to build human connection and the know-like-trust factor with clients–”You have to pull the curtain back to show transparency and authenticity.” How niche-ing positions you as an expert and specialist–and gives you your life back Four powerful questions to ask to develop your brand: What problems do I solve? What do I stand for? Who am I meant to serve? How am I different? (Hint: Your clients can help you figure this out!) How Mallike helps people discover their “Brand Brilliance” The critical images you need to establish your brand (not just a headshot!): Working Girl/Guy, Passion Portrait, and Future Forecast What will change in your business when you have a powerful niche and a breakthrough brand How Mallika's Brand Visibility Booster gives you a framework to follow to empower yourself through branding Mallika's advice to her past self and all entrepreneurs: “Don't do this alone. Invest in a network of like-minded people, a community, and a mentor.”   Connect with Mallika: www.mikifoto.com. Get Mallika's Brand Visibility Booster!     Instagram    Facebook    LinkedIn Links and Resources:   Learn more about the next How to Hire the Best course. It starts on April 7! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour   Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community  

Mallika Malhotra of MikiFoto + Co is an award-winning brand builder, professional photographer, business mentor and author of The Brand Photography Playbook. After years of working in corporate advertising, she now helps women entrepreneurs master their message, show up as the face of their business and discover their bulls-eye niche. It's her mission to empower women to stop hiding and to start emerging as leaders. When she's not taking pictures or building brands, she's at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.WebsiteInstagram Facebook LinkedInGet her book! 

How do you feel when someone asks you what your niche is?If it makes you feel uncomfortable, you're not alone. So many small business owners get sweaty hands when they think about niching down. But the truth is, choosing a niche for your business helps you stand out from the crowd, make your marketing clearer, and it help your network to refer the perfect clients to you. I'm so excited to introduce Mallika Malhotra to all of you in the third episode of the Talk Copy to Me podcast. Mallika is a brand photographer, an award-winning brand strategist, and the founder of The Brand Attraction Society. Mallika started her career working in corporate advertising working for huge brands like Loreal and Oil of Olay, and now she helps women entrepreneurs get clear on their brand message, show up as the face of their brand, and niche down so they can best serve their most ideal clients.Here, we'll talk about niching down, how to know if you're ready, what to do if the niching doesn't work out so well for you, and how the process of doing all of this will make you a more confident business owner.And, there's a special bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews! Share your name, email, and address, and I'll respond within a week with actionable and personalized suggestions that you can implement right away. Learn more about Mallika MalhotraMallika Malhotra is an award winning brand strategist, confidence-stirring mentor, speaker and founder of The Brand Attraction Society. After years of working in corporate advertising on brands like L'Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, show up as the face of their business and find their power niche. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action. and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.Connect with MallikaClick here to sign up for Mallika's Brand Visibility BoosterCheck out her websiteReach out on InstagramFind her on FacebookConnect on LinkedInStay in touch with your favorite copywriter, Erin OllilaBook a Copy Coaching Power Hour if you're thinking of niching downReach out on InstagramFind her on FacebookConnect on LinkedInReach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

How do you feel when someone asks you what your niche is?If it makes you feel uncomfortable, you're not alone. So many small business owners get sweaty hands when they think about niching down. But the truth is, choosing a niche for your business helps you stand out from the crowd, make your marketing clearer, and it help your network to refer the perfect clients to you. I'm so excited to introduce Mallika Malhotra to all of you in the third episode of the Talk Copy to Me podcast. Mallika is a brand photographer, an award-winning brand strategist, and the founder of The Brand Attraction Society. Mallika started her career working in corporate advertising working for huge brands like Loreal and Oil of Olay, and now she helps women entrepreneurs get clear on their brand message, show up as the face of their brand, and niche down so they can best serve their most ideal clients.Here, we'll talk about niching down, how to know if you're ready, what to do if the niching doesn't work out so well for you, and how the process of doing all of this will make you a more confident business owner.And, there's a special bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews! Share your name, email, and address, and I'll respond within a week with actionable and personalized suggestions that you can implement right away. Learn more about Mallika MalhotraMallika Malhotra is an award winning brand strategist, confidence-stirring mentor, speaker and founder of The Brand Attraction Society. After years of working in corporate advertising on brands like L'Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, show up as the face of their business and find their power niche. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action. and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.Connect with MallikaClick here to sign up for Mallika's Brand Visibility BoosterCheck out her websiteReach out on InstagramFind her on FacebookConnect on LinkedInStay in touch with your favorite copywriter, Erin OllilaBook a Copy Coaching Power Hour if you're thinking of niching downReach out on InstagramFind her on FacebookConnect on LinkedIn

We all need help with branding. I have met so many great strategist this year and Mallika Malhotra, is one of them, worth listening to and checking out.  She is a  brand strategist, brand photographer and brand mentor helping women entrepreneurs, in particular, build their stand-out brand. So tune in to Mallika's story.  And  for more inspiration and motivation checkout my website darceldillardsuite.com  

Branding encompasses so much more than your logo, fonts, and brand colors. It's also about your values, your core message, and what you believe in. And part of your branding could also be your unique niche. This week on the podcast, guest Mallika Malhotra and I are talking about what this looks like and how to set boundaries so you're only taking on ideal clients. We also talk about being more cohesive in your brand, creating the right culture in your business, and being more visible in a way that feels good to you. As you start planning the new year in your business, this is a great episode to help you take a step back and really move forward more solidly.   Mentioned in This Episode Brand Attraction Society Episode 151: Leveraging Other Peoples Audiences About Mallika Malhotra   Mallika Malhotra is an award-winning brand strategist, confidence-stirring mentor, speaker and founder of The Brand Attraction Society. After years of working in corporate advertising on brands like L'Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, show up as the face of their business and find their power niche. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action. and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Today I have a very special interview for you! I am so excited to introduce you to my dear friend and former client, Mallika Malhotra of MikiFoto + Co. Mallika is an award winning brand builder, professional photographer, business mentor and author of The Brand Photography Playbook. After years of working in corporate advertising, she now helps women entrepreneurs master their message, show up as the face of their business and discover their bulls-eye niche. It's her mission to empower women to stop hiding and to start emerging as leaders. When she's not taking pictures or building brands, she's at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure. Listen to this episode to learn: What we really mean by "branding" (it's NOT just your logo, fonts and colors!) 4 key questions to ask yourself to define your brand + uncover your expert status How to know when it's time to rebrand (or if you're just chasing a shiny object) Examples of great brands to learn from Why brand confidence makes you magnetic and how to get it Be sure to grab Mallika's Brand Visibility Booster, a free guide to help you discover the six key photo stories your business needs to stand out and activate your audience at bit.ly/brandvisibilitybooster Mallika will also be speaking at our first Scale-Up day event on October 21 on “Bullseye Branding: Narrowing Your Niche + Building a Breakthrough Brand”. You can learn more about Scale-Up Day and grab your ticket at http://cailenascher.com/scaleupday With love, Cailen RESOURCES FROM THIS EPISODE: Grab your free gift from Mallika at  bit.ly/brandvisibilitybooster Connect with Mallika on Instagram at http://www.instagram.com/mikifotoco Connect with Mallika on Facebook at http://www.facebook.com/mikifoto Find Mallika on LinkedIn at https://www.linkedin.com/in/mikifoto/ Learn more about 

Mallika Malhotra is a brand photographer, strategist, storyteller and confidence-stirring mentor. She has brought her years of corporate advertising experience working on global brands like L'Oreal, Oil of Olay and Clorox to her successful photography business for over 11 years. Mallika was voted Top 25 Leading Women Brand Builders of NJ in 2018, and her brand photography work has been published in several magazines including CEOMOM Magazine. As a brand strategist and author of "The Brand Photography Playbook," Mallika is empowering women in business to stand out and emerge as leaders through branding and visual storytelling. In this episode, Mallika talked about her work through MikiFoto + Co and shared tips to help women become the face of their brand. Important Links: CEOMOM Magazine Latest Issue Print Past Issues Digital Subscription Read Past Issues Crowder Counseling Mallika Malhotra Additional Resources: Brand Visibility Booster (free resource) : bit.ly/brandvisibilitybooster Brand Confidential Blueprint - bit.ly/brandconfidentialblueprint Brand Attraction Society (membership) - bit.ly/joinbas Brand Photography Playbook : https://www.mikifoto.com/the-brand-photography-playbook Free Facebook Group - bit.ly/brandconfidentialparty   Music: “Knuckle Up” by C. Scott, “Catch Feelings” by C. Scott Follow Us on Instagram, Facebook & Twitter: @ceomommag, @crowdercounseling This show is produced by For Her Media.

Do you bring your personality into your branding? Should you?   We are answering this question and more in this episode all about branding. I'm excited to be joined by the best branding expert around, Mallika Malhotra.    We're covering how to niche down, why you should niche down, and whether or not your personal identity should shine through your professional brand.    Mallika Malhotra of MikiFoto + Co is an award-winning brand builder, professional photographer, business mentor, and author of The Brand Photography Playbook. After years of working in corporate advertising, she now helps women entrepreneurs master their stories, show up as the face of their business and create their brand empires. It's her mission to empower women to stop hiding and to start emerging as leaders.    She is a strong believer in getting out of her comfort zone, taking action, and implementing ideas. Her friends and clients call her the brand energizer! When she's not taking pictures or building brands, she's at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.   If you're trying to build your brand image, this is a really helpful episode!    Follow along with me on Facebook and Instagram!   Show notes are available at www.susanvernicek.com/18  

Have you ever had to use your own teachings and philosophy on yourself? Today's guest, my good friend Mallika Malhotra, used all her own processes around branding and brand photography when she had to establish her business all over from scratch. You'll learn all about brand attraction today with Mallika.  If you want to step out of the “hobbyist” phase and really elevate your brand to that of “expert,” that's where professional brand photos come into play.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Mallika Malhotra of MikiFoto + Co is an award winning brand builder, professional photographer, business mentor and author of The Brand Photography Playbook. After years of working in corporate advertising, she now helps women entrepreneurs master their story, show up as the face of their business and create their brand empires. It's her mission to [...] The post How Niching Down Is Scary But Can Distinguish You In A Crowded Field appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

In this episode, Nina Cutter interviews Mallika Malhotra, owner of MikiFoto + Co. They discuss how she helps female entrepreneurs tell their stories, the questions business owners should ask themselves and how she shares her expertise with her community.

Are your branding efforts positioning you for greater impact and a bigger bottom line? Whether you've dabbled with defining your brand in the past and need a refresh or you're ready to grow your business and need a brand strategy to sustain that growth over time, today's interview will give you expert, practical advice on how to make big things happen for your business and your clients through better branding. Mallika Malhotra of MikiFoto and Co is an award-winning brand builder, professional photographer, business mentor, and author of The Brand Photography Playbook.  After years of working in corporate advertising, she now helps women entrepreneurs master their story, show up as the face of their business and create their brand empires. It's her mission to empower women to stop hiding and to start emerging as leaders. Today We'll Explore:  How what you stand for differentiates your brand from others in your industry and why that inspires people to work with you. Why your unique customer experience, the process of delivering your services or products, is a can't-miss hallmark of your brand that's often just as powerful as any of your visual elements How zeroing in on who you're truly meant to serve positions you to have a clearer brand message that resonates with the right people Why you'll want to define and reinforce the transformation you deliver across your branded assets and how that can really have an impact on your potential client's desire to work with you  We share all of our show notes and exclusive bonus content at 100degreesconsulting.com/podcast Connect With Malika! You can get your copy of Malika's Brand Visibility Booster here.And follow her on Instagram at @mikifotoco   Let's connect! Follow me on Instagram: @stephanie.skry (And be sure to tag me in your screenshots of the podcast so I can share them!) Let's get to know your numbers. Get your copy of The Profit Playbook, a  template that will help you create a step-by-step roadmap to reach your business goals.  Best of all: You can set it up in minutes! Pick up yours at www.100degreesconsulting.com/profit

“Sometimes people share for the sake of sharing, but my philosophy is always that it's got to be customer-focused. We need to share our messages through the eyes of the people that we're serving.”—  Mallika MalhotraWant to know the secrets behind making your brand the hottest person at the party?In this episode, brand strategist and photographer Mallika Malhotra shares 6 legit rules for building brands that captivate clients — as well as the simple steps you can take TODAY to build buzz, attract dreamy clients, and snag the type of visibility that makes it easier to grow your biz!Mallika helps female entrepreneurs stop hiding behind their logo, show up confidently as the face and voice of their business, and become a brand leader in their space. She's a big believer in the power of connection. And if you want to resonate, you need to be relevant and authentic! “Your brand needs to represent your values and your mission... all of those foundational elements that are gonna build that stronger connection to the right people,” she says. “They're gonna be inspired by you. They're gonna feel like you're speaking to them in a language that really resonates — that they can feel in their heart. And once you're able to captivate them and work with them… then they become an ambassador or a raving fan or a referral source.”Having a clear message, killer storytelling skills, and a keen knowledge of your target audience are crucial when it comes to captivating your dream clients!Hit play and find a new way to work! In this episode, you'll learn:Every single little thing that goes into your brand — and how to make it all shine!  6 legit brand-building rules to capture your dream clients How to humanize your brand... without falling into TMI territory!Subscribe now and never miss a single episode!About Mallika MalhotraMallika Malhotra is a brand strategist, brand photographer and brand mentor. She's the founder of MikiFoto + Co and author of The Brand Photography Playbook. Highlights:‌ ‌01:32  Meet Mallika Malhotra03:39  From family photography to branding07:06  Experimentation08:49  Connection-driven work10:19  The importance of relevance11:31  What the heck is a brand??13:15  6 brand-building rules18:00  Niching down23:30  Problem-solving24:42  Dare to be different26:55  Humanizing31:54  Be visible35:46  The Christy QuestionsPlease remember to subscribe, rate, and review!---------------------------MALLIKA MALHOTRAhttps://www.mikifoto.com https://www.instagram.com/mikifotoco ---------------------------CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiQs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection 

Hustle Like A Mother podcast is hosted by Taylor Mobley - a blogger & business coach for mama entrepreneurs.  Listen in on the conversations she has with other successful mothers-in-business while they chat growing your business, balancing motherhood, and maintaining healthy mental mindsets through it all. Walk away feeling more prepared than ever before to elevate your business, chase your passions and raise your babies. This episode talks all about visual storytelling - why you need to become the face of your brand, how to become more confident in front of the camera, and how to utilize brand attraction. We also talk about actionable tips and strategies that you can implement TODAY. Learn more about Mallilka HERE!

I'm so thrilled to introduce you to my business bestie- Mallika Malhotra! You're going to fall in love with her! She shares all about how to build your own brand.Thanks For Listening! If you haven’t already please subscribe to Productivity On Purpose where ever you listen to podcasts. Perfect for listening in the car, on a walk, or while you’re working out.Whenever you’re ready…here are awesome ways we can connect:Get My Free Resources On Beating Procrastination, Overwhelm, & Distractionswww.lifeisorganized.com/resourcesCheck Out My Best-Selling Book!Accomplish It! 7 Simple ACTIONS To Get The Right Things DoneWork With Me:Coaching OverviewConnect With Me Online:Facebook LinkedInMallika Malhotra of MikiFoto + Co is an award winning brand builder, professional photographer, business mentor and author of The Brand Photography Playbook. After years of working in corporate advertising, she now helps women entrepreneurs master their story, show up as the face of their business and create their brand empires. It's her mission to empower women to stop hiding and to start emerging as leaders. She is a strong believer in getting out of your comfort zone, taking action and implementing ideas. Her friends and clients call her the brand energizer! When she's not taking pictures or building brands, she's at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.www.instagram.com/mikifotoco www.facebook.com/mikifoto $97 offer : Brand Confidential Blueprint, 21 steps to discover your brand brilliance, bit.ly/brandconfidentialblueprint Freebie : Brand Visibility Booster, bit.ly/brandvisibilitybooster

Learn the origins of Black History Month by speaker Mallika Malhotra!

Beth meets Mallika Malhotra of MikiFoto + Co behind the spotlight. Mallika is an award-winning brand builder, professional photographer, master connector and author of The Brand Photography Playbook. Her passionate energy, strategic mind and creative spirit makes her a magnetic force in the female entrepreneurial community. Her friends and clients call her the brand energizer!   Mallika and Beth discuss: How her husbands career really shaped her own Skills learned through moving across the country several times Putting your career on the back burner and shifting priorities Mallika’s entrepreneurial journey before  How networking has played a pivotal role in her photography career Niching down and getting strategic to differentiate herself Mallika’s Brand Visibility Booster   Mallika is on a mission to help women in business master their message, become the face of their business and build their brand empires. When she is not brainstorming, she is hanging with her hubby and three sons in their Maine home, sipping coffee or a glass of Cabernet, and dreaming about their next global adventure.   Connect with Mallika: https://www.mikifoto.com/ https://www.instagram.com/mikifotoco/ https://mikifoto.podia.com/

Our guest Milika Malhotra shares how she empowers female entrepreneurs to stop playing small and to start emerging as brand leaders. Her mission is to help women build a stand out brand by becoming the face of their biz and mastering their message. She teaches us how the power of visual storytelling and has a free gift that provides us with the six images every entrepreneur needs for their business.   http://www.mikifoto.com www.instagram.com/mikifotoco www.facebook.com/mikifoto Free FB group : bit.ly/brandconfidentialparty Free Brand Visibility Booster : bit.ly/brandvisibilitybooster

Mallika Malhotra of Mikifoto + Co is an award-winning brand builder, professional photographer, business mentor, and author of The Brand Photography Playbook. After years of working in corporate advertising, she now helps women entrepreneurs master their story, show up as the face of their business, and create their brand empires. It's her mission to empower women to stop hiding and to start emerging as leaders. Mikifoto + Co. Website:  www.mikifoto.com Instagram:www.instagram.com/mikifotoco Facebook: https://www.facebook.com/groups/brandconfidential bit.ly/brandconfidentialblueprint: https://mikifoto.podia.com/brand-confidential-blueprint For more information on Caili Elwell Designs or to submit a small business to be on the podcast please visit https://www.cailielwelldesigns.com Thanks for listening!! Find me on Instagram and Facebook (@cailielwelldesigns) and don't forget to subscribe or follow wherever you listen! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/whatyoucedpodcast/support

Mallika Malhotra of MikiFoto + Co is an award-winning brand builder, professional photographer, business mentor, and author of The Brand Photography Playbook. After years of working in corporate advertising, she now helps women entrepreneurs master their story, show up as the face of their business, and create their brand empires. It's her mission to empower women to stop hiding and to start emerging as leaders. She is a strong believer in getting out of your comfort zone, taking action, and implementing ideas. Her friends and clients call her the brand energizer! When she's not taking pictures or building brands, she's at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure. CONNECT WITH MALLIKA Website:www.mikifoto.com Instagram:www.instagram.com/mikifotoco The Brand Confidential Blueprint: bit.ly/brandconfidentialblueprint CONNECT WITH CHERYL Website: http://successfulcoaches.com/  Show Notes: https://masteryourcoachingbiz.blubrry.net/listen/  LinkedIn: https://www.linkedin.com/in/cherylthacker/  Facebook: https://www.facebook.com/successfulcoach/  Instagram: https://www.instagram.com/coachcherylthacker/  Brands I Love:  https://masteryourcoachingbiz.blubrry.net/brands-i  

Why is it important to be visible? What are the benefits of brand visibility? When should you start thinking about showing up as the face of your brand? Is a headshot enough? What stories should you be telling to boost your visibility? How do you demonstrate your brand story well? What kind of work should you do before you start becoming more visible? What are the benefits of brand visibility?     Mallika will answer these questions and more today.  She is a professional photographer, brand strategist, mentor and author of The Brand Photography Playbook. After years working in the corporate advertising world, she now helps ambitious women entrepreneurs bring their brand to life with strategy and visual storytelling. Her mission is to empower women to stop hiding behind their business and confidently become the face of their brand. When she is not taking pictures or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure. Website: www.mikifoto.com FB: www.facebook.com/mikifoto Free Gift: Brand Visibility Booster - http://bit.ly/brandvisibilitybooster

Most of us love getting new headshots or brand photos done, but have you ever really tried to create a brand strategy with your photos? You need more that a one-dimensional profile headshot to really connect with your audience and build an engaging, profitable business. In this episode, brand strategist and photographer Mallika Malhotra is explaining her strategies behind using your story to create your brand photos and strategy, along with the 6 key images she says you need to have to build a memorable and authentic brand. Grab the Show Notes: hayleyluckadoo.com/post/mallika GET THE INSTAGRAM VAULT (FREE!): hayleyluckadoo.com/instagramvault Join the Facebook community: facebook.com/groups/femalesonfireinsiders 50% off Flodesk: flodesk.com/c/HAYLEY Get Honeybook for $1: share.honeybook.com/hayley26485

I’m really excited for today’s episode because I’m talking about how staying in your own lane + niching down allows you to grow your expertise and build multiple streams of income with intention. I always talk about how niching down allows you to scale up and grow your business while building your credibility + expertise. This conversation takes it a step further with how this concept allows someone to then expend their business with additional revenue streams. I’ll be having this conversation with Mallika Malhotra who is a professional brand photographer. Me and Mallika met via Instagram about 3 years ago and we’ve been following each other’s journey ever since. Before getting into it, here is a little bit more about Mallika.Mallika Malhotra of MikiFoto + Co is a professional photographer, brand expert and author of The Brand Photography Playbook. She is on a mission to empower women to stop playing small and to start showing up as the face of their brand. With over 12+ years in photography & a background in marketing + advertising, she combines her strategy, storytelling and photography skills to help women move from invisible to impact and emerge as leaders in their industry. When she is not taking pictures or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure. To follow her, check out her IG or website. Without further adieu let’s get into this episode.This episode of Real Talk with Tamera brought to you by Celeste Sol Jewelry. I believe empowered women empower women and Real Talk with Tamera serves as a platform to spotlight other women-owned businesses who are making a difference in their community.Celeste Sol Jewelry offers chic everyday jewelry to compliment the conscious hustle of the modern woman. I’m a major fan of their jewelry and own a few pieces myself. You’ve probably seen me wearing the Disc Earrings and Large Sol Coin Necklace on the ‘gram. The pieces are officially in my everyday rotation!The icing on the cake is a percentage of proceeds supports organizations in need including the Garden of Eden Foundation where Celeste Sol provided prom jewelry for over 200 girls in the NY Metro area.One of the best ways to support a small businesses is with our wallets and as a thank you, Celeste Sol has offered a promo code for Real Talk with Tamera listeners! Use code RTWT15 for a limited time to receive 15 percent on your purchase when you shop on celestesol.com. Check out the link in the show notes. Look Good. Do Good. Feel Good.

How the heck are you supposed to stand out these days? It's crowded out there, and if you're an entrepreneur, the pressure to stand out is no joke. If you're suffering from clone syndrome, you're actually prohibiting your potential clients and customers from finding you. I sat down with Mallika Malhotra of MIkiFoto + Co to ask her about her branding expertise. She's a brand photographer, branding mentor and author of The Brand Photography Playbook. She's a strong believer in getting out of your comfort zone, taking action and implementing ideas, after all, women are leaders. We also talk about how often you should freshen up your brand. As a business owner, it's your job to make sure your message is consistently relevant. I love how she talks about your brand as a living breathing representation of you. It's not something you set up once and leave alone for years at a time. How does it represent you? Why does it represent you and how can you make sure that representation stays relevant? Mallika even shares how she's evolved her own brand, which is pretty cool, because it's the same for all of us right? Our brand is an organic changing thing that moves with us as we grow. Finally, we'll also talk about how to avoid being a schizophrenic in your branding by changing too quickly, following every single trend and confusing your audience. (Which is a disaster for your bottom line.)

Today on the show Jodi interviews Mallika Malhotra, author of The Brand Photography Playbook (2017). Here are some highlights from their conversation: Jodi and Mallika talked about the organic manner in which Mallika came to write a book to serve her business. Mallika was being asked the same questions over and over about brand photography and created a Google Doc from which she could copy and paste answers to the most common questions she received. Before she knew it, the doc was several pages long and she realized she had the seed of a book idea. She decided to explore that intersection of a resource to serve her market at the same time as serving her business. Mallika shared that her favorite part of the writing/publishing process was receiving a copy of her book in the mail. Especially with a book that’s so visual (with lots of photographs and a beautiful, not-just-text layout), the difference between seeing it on a computer screen and seeing the actual book is huge. Mallika explained that, whereas she’s an expert in brand and photography, she’s not a writing and publishing expert, so taking care of all of the miscellaneous book-related tasks (such as constructing a table of contents, purchasing an ISBN, crafting back cover copy) that she didn’t know about was her least favorite part of the process.  Mallika shared that the book has opened doors for her from a revenue perspective as well as as a brand photographer. Speaking opportunities have opened up, and because she’s added “author” to her other titles, she’s seen as an expert and has been able to raise her prices. Her book is a tool to reach more people, Mallika noted, and her book has been purchased all over the United States and globally in places including South Africa and Croatia. Mallika encouraged aspiring author-entrepreneurs to be as specific as possible with book topic to help “cut through the noise” and set yourself apart in an often-saturated market. She used her own book as an example: Rather than writing a book about photography, Mallika chose to instead write a book about brand photography for women. Mallika shared that she typically reads a fiction book and a business book at the same time. She’s currently rereading Essentialism by Greg McKeown for a local women’s book club she leads. Listen here or on your favorite podcast player, and let me know what you think! Find Mallika here: http://www.mikifoto.com https://www.facebook.com/groups/brandconfidential/ https://www.instagram.com/mikifotoco/ https://www.amazon.com/Brand-Photography-Playbook-Insiders-Stand-Out/dp/0692887938/ref=sr_1_1?keywords=brand+photography+playbook&qid=1579718291&sr=8-1

Say Cheese! Today we’re talking all about branded photography with our guest, Mallika Malhotra. Mallika is a photographer and brand mentor that believes brand photography isn’t only about your photos, it is about being strategic, knowing your plan and what your goal is with your photos.  Jamie and Mallika cover various aspects of branded photography and Jamie’s own experience with a brand photoshoot.  How do you prepare? What do you and your brand stand for? How are you different? What do you do if you’re uncomfortable in front of the camera? And of course, what do you wear? Grab a copy of the Brand Photography Playbook. Use code HASHTAGLEGAL for $5 off. More information about the Brand Confidential group mentorship program starting in September 2019 can be found here.  Please join us in the HQ to continue the conversation! As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review.  Find Mallika Malhotra here: Instagram - www.instagram.com/mikifotoco Free Facebook Group - bit.ly/brandconfidentialparty

Today I’m talking with Mallika Malhotra of Mikifoto + Co all about brand photography – what it is, where you can use it, and how you can get the best images possible whether you’re working with a brand photographer or someone who is going to help you capture your brand story through imagery. We chat about where you can use these images online, the best places to share these image in a way that is really going to connect with your dream clients. Mallika Malhotra of Mikifoto + Co is a brand photographer and brand story strategist who works with women entrepreneurs, inspiring them to express themselves, share their stories and unleash their creativity through photography, branding and live workshops. She combines her strategic business sense with her creative photography skills to help her fellow lady bosses stand out and energize their message with confidence.  Based in northern NJ, Mallika also teaches live workshops on branding, vision boarding and photo styling. When she is not taking photos or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure. Topics Discussed: What brand photography is and how small businesses can use it How you can get photos that will connect with your dream clients Why knowing your brand story and why is so important Telling your business’s story through photography The importance of being true to yourself and not just following trends The questions you should be asking a photographer before you work together How to get comfortable in front of the camera Where you can use your brand photos When you should consider investing in a brand photoshoot How to use stock photography with your branded images Resources Discussed: Delivering Happiness Slack The Brand Photography Playbook Connect with Mallika: Website Instagram Facebook Email

Mallika Malhotra is a brand photographer for women entrepreneurs and business owners. She helps them get clear on their message and bring that to life through images. She offers a truly unique service that includes diving deep into their story.  Through this process, she uncovers how each entrepreneur is different and uses visual storytelling to help them get noticed online, such a crowded space these days. Her goal is to create images that have impact and build connection for them easily. “If you’re not putting your face on your brand you’re really leaving money on the table and you’re at risk at being left behind. People are looking to see who the heart of the brand is and looking to get to know you.“ She believes strong compelling imagery is strategic has a strong plan of action and intention behind it. Rather than taking a bunch of photos that you hope grows into a cohesive brand. Once you have this you can craft stories that supports the intention and plan that helps the business grow.

Listen + Subscribe on Apple Podcasts or STITCHER We’d greatly appreciate a podcast rating and review so that we can reach more women! Search for the podcast in your podcast app (Shamelessly Feminine) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send   MEET THE GUEST: Mallika Malhotra is a professional photographer, brand strategist, mentor and author of The Brand Photography Playbook. After years working in the corporate advertising world, she now helps ambitious women entrepreneurs bring their brand to life through visual storytelling. Her mission is to empower women to stop hiding behind their business and confidently become the face of their brand. When she is not taking pictures or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure. WHERE TO FIND Mallika Malhotra ONLINE: Website Instagram Facebook EPISODE SUMMARY: As a brand photographer, Mallika shares about the importance of sharing our message with the world and how she helps women come out of their shells when they are in front of the camera. This confidence not only helps her clients in their photo shoots but also in their businesses as a whole. After her photoshoots, Mallika says she sees the women she works with growing in confidence by being able to niche down, raise their prices, and just show up more in the world! Mallika shares the story of how she has grown in her photography business in the last 11 years. She talks about how it all started with photographing children and evolved to women and their brands and helping them understand that it’s more than just a headshot that matters. “People do business with people and if they don’t see a photo of you, they are not going to connect with you.” - Mallika Malhotra Be authentic in your social media platforms! Mallika and I talk about how to be authentic and show up in social media. People want to see the real you and get to know you before they even decide to work with you. We all want some kind of connection. Being an entrepreneur mom can be hard! Mallika talks about how she balances motherhood and running her own business.   Let’s Connect! See all that Jennifer has to offer at Shamelessly Feminine! Join The Shamelessly Feminine Facebook Group and continue the conversation! Connect more with Jennifer on Facebook and Instagram!

Mallika Malhotra began her photography business as an offshoot of motherhood. She had family across the country who wanted to share in every moment of her children’s lives, so she made sure the milestones were all documented. It wasn’t long before her friends started asking her to photograph their children, too. Mallika loved her newfound photography business. She enjoyed learning about the realm of creative photography. She knew how to relate to kids, sing their songs, and chase after them. And she delighted in using her camera to tell stories. Eventually, however, she outgrew her original business. Like so many other creatives, she felt an itch to explore new territory and dive into something new. She eventually scratched that itch, and pivoted her business in a new direction. Mallika is sharing all that she learned as she shifted her business focus. She’s offering great tips for how to pivot in a slow, steady, smart way. More in this episode… What led Mallika to move out of her successful children and family photography business and into business branding The struggles of starting over in multiple locations as her family moved around for her husband’s job The investment she made in herself through a networking and empowerment group The questions she asked that fueled her desire to tell business stories—including questions about missions, processes, and brands, so she could go deeper than mere headshots How investing in a business coach helped Mallika figure out and support her through the complete transition from child photography to brand photography How niching down helped her establish herself as an expert in her field How to know when you should pivot, and why you might be doing yourself a disservice if you don’t Mallika Malhotra is a professional photographer, brand strategist, educator and author of The Brand Photography Playbook. After years working in the corporate advertising world, she now helps ambitious women entrepreneurs and influencers bring their brand to life with visual storytelling. Her mission is to empower women to stop hiding behind their business and confidently become the face of their brand. Resources: Mallika Malhotra Website Facebook Instagram The Brand Photography Playbook   Becky Mollenkamp believes women deserve to feel powerful and fulfilled. As a certified business mindset coach, she helps her clients dream and play bigger, while also finding contentment in the here and now. Learn more about Becky at beckymollenkamp.com.

Brand Photography is so important when it comes to building your brand. If done right, it can tell the audience who you are, what you do and why you might be different. However, for a lot of us, the thought of taking pictures can be dreadful or downright scary. This week's guest, Mallika Malhotra, is a brand photographer whose mission is to empower women to stop hiding behind their business and confidently become the face of their brand. Mallika brings SO many great tips on capturing the right photos and how to feel like a million bucks. In this episode we talk about… Tips for taking great photos What brand photography is and why you need it Good examples of visual storytelling The best way to find a brand photographer How and where to use your photos Links to Resources: Maillika's free guide: 6 Images Every Entrepreneur Needs bit.ly/6brandimages Mallika's website:https://www.mikifoto.com The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/ Karen's  Facebook Group  - https://www.facebook.com/groups/emaillistbuildingforcoaches/ Kathleen's  Facebook Group  - https://www.facebook.com/groups/healthcoachpeers/ Kathleen's Instagram - https://www.instagram.com/kathleenlegrys/ Karen's Instagram - https://www.instagram.com/karenpattock/

Creative careers can look very different for everyone, and they will absolutely change over time. We celebrate the growth and innovation that happens when creativity is allowed to flourish! This is why I am so glad to have Mallika Malhotra on the show today. She has let creativity take the lead and found that her photography business was so much more than shooting pretty pictures.   Mallika Malhotra is a former ad executive who turned her talent of storytelling into a creative career at Miki Foto and Co. She is a photographer, storyteller, educator, author, and strategizer. Over the past 10 years doing photography, Mallika has developed strategies and approaches that capture the essence of a brand through pictures and words. What is so great about Mallika is that she wants to capture so much more than a moment with her photographs.   In this episode: - Mallika's in depth process to create stories through photography and branding - How she "does it all"- and deals with "mom guilt" - Why she didn't think she could be a creative because it was for "other people" - All about the process of creating her new book  - and more! Get your free ConvertKit Trial Here: splendidlycurious.com/convertkit

Brand photography

A key ingredient to every successful business is branding. This week’s guest, Mallika Malhotra, is a branding guru. She’s masterfully leveraged her skills as a former marketing and advertising professional and created a business that marries strategy, storytelling, and photography. Mallika empowers women across the globe to be thoughtful in their visual approach to their businesses and to create brands that are indicative of not only the service(s) they provide, but also their purpose and passion(s). Her most recent endeavor, The Brand Photography Playbook,delivers all types of goodness and is a must-buy for all business owners. During our chat, Mallika touches on some of the tips that she provides in her book as well as how she went from snapping pics of her children to becoming a branding and photography trailblazer. Enjoy folks! Mallika Malhotra Website: mikifoto.com Instagram: @mikifotoco Facebook: mallika.malhotra Instagram: @mikifotoco Twitter: @mikifoto Pinterest: mikifoto LinkedIn: mallikamalhotra WHERE’S NACHE’ Website: nachesnow.comFacebook: studio78podcastInstagram: @nachesnowYoutube:Nache SnowTwitter: @nachesnowLinkedIn: nachesnowPodcast: Studio 78Pinterest: Tallook The post 35. Why Brand Photography Is Important + Tips For Finding and Working with a Photographer appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

Mallika Malhotra is a mom of 3 with the passion to help women discover and see the things that make them incomparable.  In this episode, we talked about: How she began taking photos of her kids and eventually moved into brand photography after 9 years of business.How to use your phone for your photography needs as a business owner.How it is difficult to stand out in the oversaturated market.Charging what you are worth based on your experience.Sharing her story and how it inspired others. It now bleeds into all aspects of her business.The way that everything is all tied together with your confidence as an entrepreneur.Letting people in behind the scenes to connect.The success branding can find you.Her morning routine and reading for 30 minutes uninterrupted every day."Balance" and using time blocking and giving grace as an online entrepreneur.Raising our boys to see strong, entrepreneur mothers. Links Alexa's Celebrity Interview with Cindy MitchUsing Instagram to grow your business - interviewRachel HollisMallika's new book: The Brand Photography Playbook: The Insider's Guide to Planning Your Photo Shoot and Building a Stand-Out Brand Check out more detailed show notes at Lose the Cape podcast - ep 105.  

Today I’m talking with Mallika Malhotra of Mikifoto + Co all about brand photography – what it is, where you can use it, and how you can get the best images possible whether you’re working with a brand photographer or someone who is going to help you capture your brand story through imagery. We chat about where you can use these images online, the best places to share these image in a way that is really going to connect with your dream clients. Mallika also has a book coming out that covers all of these topics and more. Check it out at The Brand Photography Playbook. Mallika Malhotra of Mikifoto + Co is a brand photographer and brand story strategist who works with women entrepreneurs, inspiring them to express themselves, share their stories and unleash their creativity through photography, branding and live workshops. She combines her strategic business sense with her creative photography skills to help her fellow lady bosses stand out and energize their message with confidence.  Based in northern NJ, Mallika also teaches live workshops on branding, vision boarding and photo styling. When she is not taking photos or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure. Topics Discussed: What brand photography is and how small businesses can use it How you can get photos that will connect with your dream clients Why knowing your brand story and why is so important Telling your business’s story through photography The importance of being true to yourself and not just following trends The questions you should be asking a photographer before you work together How to get comfortable in front of the camera Where you can use your brand photos When you should consider investing in a brand photoshoot How to use stock photography with your branded images Resources Discussed: Delivering Happiness Slack The Brand Photography Playbook. Connect with Mallika: Website Instagram Facebook Email

Today I'm (Cinnamon) chatting with Mallika from Mikifoto + Co about brand photography, how to find brand photographers, how to make sure they are asking you the right questions and how to balance creative control if you are a photographer as well!

Have you been aiming to become the face of your business, but just not sure how exactly to do it? Well, you are in luck! In this episode we have our friend Mallika from MikiFoto with us and that is precisely what she is coming on to share with you guys today. We got to meet Mallika last year at The Savvy Experience and have loved watching as she shifted her business to do more lifestyle branded headshots and photography for small businesses and creative entrepreneurs. In our chat with Mallika, we jump into the importance of being the face of your business, exactly what you should be doing to find the right photographer for you, how to prepare for your shoot, what to wear, and how to make these photos last longer than three months. We also get into the most important shots you need for your business so that you can take away from this photo session exactly what you need to prosper online. We are super excited for you to listen more, because she’s legit, guys. So get excited! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

Mallika Malhotra is a fun-loving photographer and brand energizer who works with women entrepreneurs, inspiring them to share their stories with photography, branding, and social media. Listen as she describes how she took courageous action to create a thriving business, doing what she loves.