Podcasts about measurability

I keep hearing data product, data strategy, and UX teams often struggle to quantify the value of their work. Whether it's as a team as a whole or on a specific data product initiative, the underlying problem is the same – your contribution is indirect, so it's harder to measure. Even worse, your stakeholders want to know if your work is creating an impact and value, but because you can't easily put numbers on it, valuation spirals into a messy problem.   The messy part of this valuation problem is what today's episode is all about—not math! Value is largely subjective, not objective, and I think this is partly why analytical teams may struggle with this. To improve at how you estimate the value of your data products, you need to leverage other skills—and stop approaching this as a math problem.   As a consulting product designer, estimating value when it's indirect is something that I've dealt with my entire career. It's not a skill learned overnight, and it's one you will need to keep developing over time—but the basic concepts are simple. I hope you'll find some value in applying these along with your other frameworks and tools.    Highlights/ Skip to   Value is subjective, not objective (5:01) Measurability does not necessarily mean valuable (6:36) Businesses are made up of humans. Most b2b stakeholders aren't spending their own money when making business decisions—what does that mean for your work? (9:30) Quantifying a data product's value starts with understanding what is worth measuring in the eye of the beholder(s)—not math calculations (13:44) The more difficult it is to show the value of your product (or team) in numbers, the lower that value is to the stakeholder—initially (16:46) By simply helping a stakeholder to think through how value should be calculated on a data product, you're likely already providing additional value (18:02) Focus on expressing estimated value via a range versus a single number (19:36) Measurement of anything requires that we can observe the phenomenon first—but many stakeholders won't be able to cite these phenomena without [your!] help (22:16) When you are measuring quantitative aspects of value, remember that measurement is not the same as accuracy (precision)—and the precision game can become a trap (25:37) How to measure anything—and why estimates often trump accuracy (31:19) Why you may need to steer the conversation away from ROI calculations in the short term (35:00)   Quotes from Today's Episode Even when you can easily assign a dollar value to the data product you're building, that does not necessarily reflect what your stakeholder actually feels about it—or your team's contribution. So, why do they keep asking you to quantify the value of your work? By actually understanding what a shareholder needs to observe for them to know progress has been made on their initiative or data product, you will be positioned to deliver results they actually care about. While most of the time, you should be able to show some obvious economic value in the work you're doing, you may be getting hounded about this because you're not meeting the often unstated qualitative goals. If you can surface the qualitative goals of your stakeholder, then the perception of the value of your team and its work goes up, and you'll spend less time trying to measure an indirect contribution in quant terms that only has a subjectively right answer. (6:50) The more difficult it is for you to show the monetary value of your data product (or team), the lower that value likely is to the stakeholder. This does not mean the value of your work is “low.” It means it's perceived as low because it cannot be easily quantified in a way that is observable to the person whose judgment matters. By understanding the personal motivations and interests of your stakeholders, you can begin to collaboratively figure out what the correct success metrics should be—and how they'd be measured. By just simply beginning to ask and uncover what they're trying to measure, you can start to increase your contributions' perceived value. (17:01) Think about expressing “indirect value” as a range, not a precise single value. It's much easier to refine your estimate (if necessary) once a range has been defined, and you only need to get precise enough for your stakeholder to make a decision with the information. How much time should you spend refining your measurement of the value? Potentially little to none—if the “better math” isn't going to change anyone's mind or decision.  Spending more time to measure a data product's value more accurately takes you away from doing actual product work—and if there isn't much obvious value to the work, maybe the work—not the measurement of the work—needs to change. (19:49) Smart leaders know that deriving a simple calculation of indirect contributions is complex—otherwise, the topic wouldn't keep coming up. There is a “why” behind why they're asking, and when you understand the “why,” you'll be better positioned to deliver the value they actually seek, using valuation measurements that are “just enough” in their precision. What do you think it says to a stakeholder if you're spending an inordinate amount of time simply trying to calculate and explain the value of your data product? (23:22) Many organizations for years have invested in things that don't always have a short term ROI.  They know that ROI takes time, and they can't really measure what it's worth along the way. Examples include investments in company culture, innovation, brand reputation, and many others. If you're constantly playing defense and having to justify your existence or methods by quantifying the financial value of your data products (or data product management team, or UX team, or any other indirect contributor/contribution), then either your work truly does lack value, or you haven't surfaced what the actual success metrics and outcomes are— in the eyes of the stakeholder. As such, the perceived value is “low” or opaque. They might be looking for a hard number to assign to it because they're not seeing any of the other forms of value that they care about that would indicate positive progress. It's easier to write [you] a large check  for a big, innovative, unproven initiative if your stakeholders know what you and your team can accomplish with a small check. (35:16)   Links Experiencing Data: Episode 80 with Doug Hubbard

In this milestone episode 400 of the Daily Influence, Brian Smith dives into why the shift from "goals" to "SMART objectives" is essential for achieving meaningful progress. Explore how objectives provide clarity, accountability, and measurable success while avoiding the pitfalls of abstract goals. Discover actionable steps to create SMART objectives that resonate with the principles of Specificity, Measurability, Attainability, Relevance, and Timeliness. Join the conversation and redefine how you and your team approach success.

Children's Nebraska is innovating. That much was made clear when the organization recently won a Synergy Award from CHIME and KLAS, “for achieving the highest levels of excellence in EHR user experience and digital health innovation.” To learn more about the keys to Children's success, healthsystemCIO Editor-in-Chief Anthony Guerra caught up with Ryan Cameron, VP […] Source: Measurability a Key Element for All Innovation Projects, Says Children's Nebraska's Ryan Cameron on healthsystemcio.com - healthsystemCIO.com is the sole online-only publication dedicated to exclusively and comprehensively serving the information needs of healthcare CIOs.

Dr. Janis Whitlock seeks a deeper understanding of consciousness realms. In Skeptiko episode 648, from..

CTV's growing fast. But where does it fit in your marketing mix? In this Growth Masterminds, host John Koetsier chats with Peter Hamilton, Head of Ad Innovation at Roku. That talk about the role of Connected TV (CTV) in marketing, its evolution, and the ad experiences on Roku. They also explore the integration of Shopify, ad measurability, and targeting strategies. They also chat about new engagement modes on Roku that have vastly boosted conversions over QR codes. Watch or list to understand how CTV can serve different market verticals, from casual and hardcore gaming to D2C and FinTech. Don't miss insights on how performance marketers can thrive using CTV. 00:00 Introduction to Growth Masterminds 01:26 The Evolution of CTV Advertising 04:19 Peter's Journey in Tech and Marketing 12:18 Roku's Ad Innovations 23:41 Measurability in Advertising 24:39 Performance Marketing Insights 25:16 The Role of QR Codes and Click-Through Paths 27:50 The Importance of Remote Controls in TV Ads 32:14 Shoppable Ads and Shopify Integration 37:32 Strategies for Different Verticals 43:42 Future of CTV Ads

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.   In this episode of the Empower Business Accelerator Podcast, host Philippa Channer underscores the importance of clear business goals and introduces the SMART goal framework—Specific, Measurable, Achievable, Relevant, and Time-bound. She elaborates on each component, providing practical examples to help entrepreneurs set effective and actionable goals. Philippa also announces an upcoming group session in January 2025, offering a discount for early registration. The episode aims to equip entrepreneurs with a structured approach to goal setting, fostering business growth and success.   Whenever you are ready, here are some ways that we can help you:   Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com  

In this episode, host Josh Hirsch speaks with digital marketing expert Jay Key about how digital marketing has evolved in the nonprofit sector. Together, they discuss why measurability is vital in today's campaigns, how to effectively budget for digital marketing efforts, and the role of platforms like LinkedIn for reaching targeted audiences. Jay shares insights on the importance of learning from failures, understanding conversion pixels, and building a robust digital presence. This engaging conversation highlights the ongoing need for nonprofits to embrace continuous learning in the ever-changing digital marketing landscape. Takeaways Measurability has transformed nonprofit marketing, making clear goal-setting essential for effective campaigns. LinkedIn and audience targeting offer nonprofits powerful tools for reaching the right people. Learning from failures and adapting to digital trends fosters growth and keeps marketing relevant. First-party data and conversion pixels are crucial for tracking success in a cookie-less world. Budgeting should align with objectives to maximize campaign impact. Chapters 00:00 Introduction to IMPACTability Podcast 01:57 The Evolution of Digital Marketing 03:18 Measurability in Marketing Campaigns 10:00 Budgeting for Nonprofit Marketing 15:12 Leveraging LinkedIn for Nonprofits 18:03 Learning from Failures in Marketing 29:24 Understanding Conversion Pixels 35:36 Building a Digital Presence 39:58 The Importance of Continuous Learning Guest Bio Jay Key has two decades of marketing experience, primarily in the digital media and ad tech industry, as both a seller of marketing solutions at News Corp, Sizmek, and Viant (Time, Inc.); and a client-side marketer at Keurig Dr Pepper and Susan G. Komen. He has worked for some of the most progressive ad tech firms and for (or with) some of the biggest brands in the consumer packaged goods, retail, auto, and non-profit verticals, and inclusive of programmatic, social, search, video, emerging platforms, and in-housing. His 2020 book, Shopper Marketing and Digital Media: Simplifying Your Digital Media Plans with the Six Pillars Approach, earned Best New Digital Marketing Books (Book Authority), Top 29 Digital Marketing Books to Read in 2020 (News Books USA), and Ten Insightful Books for Shopper Marketers (Totinomo.com). Leave a review! Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review. Like this episode? Subscribe to our podcast on Apple,  Spotify, or your favorite podcasting app. Got a question that you'd like to ask a nonprofit professional? Email your questions to IMPACTcoaches@IMPACTability.net and listen to next episode to see if your question gets answered!This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

As Running Tide folds and Microsoft and Google scramble to figure out how to make up for rising emissions from AI and data centres, what's next for the carbon removals market?Recovering lawyer John Lin and Dr. Amber Janda, co-founders of Tau Carbon, join us to discuss. They discuss their journey from academics and different career paths to establishing a company focused on carbon removal using innovative biomass storage solutions. The conversation explores the inspiration behind their venture, the technical and logistical challenges they faced, and the implications of carbon market dynamics. Highlighting the importance of low-cost, scalable solutions, Tau Carbon aims to preserve biomass in an above-ground system to efficiently capture and retain CO2. The co-founders also reflect on the competitive landscape, referencing similar startups like Graphyte, and discuss policy needs to support broader adoption of carbon removal technologies.Wicked Problems is member-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.00:00 Introduction to Wicked Problems00:14 Inspiration and Challenges in Climate Tech01:24 UK Climate Politics and Global Tech Reactions03:18 Introduction to Tau Carbon04:34 John's Journey from Law to Climate Tech06:48 Amber's Path in Chemical Engineering09:58 The Genesis of Tau Carbon14:37 Challenges and Evolution in Carbon Removal20:00 Business Viability and Market Challenges25:11 Reacting to Running Tide's Unexpected Exit25:57 Challenges in Carbon Credit Market27:23 Measurability and MRV in Carbon Removal28:04 Technical Aspects of Carbon Storage31:39 Comparing Approaches: Tau vs. Graphyte37:08 Policy and Market Dynamics in CDR42:35 Future Prospects and Final ThoughtsCatalysts for John and Amber* Greta Thunberg - John was deeply inspired by Greta Thunberg's activism, which galvanized people worldwide to take action on climate change. Her ability to mobilize masses highlighted the power of collective action.More about Greta Thunberg* "An Inconvenient Truth" by Al Gore - Both John and Amber cited this seminal documentary as a major influence. It played a pivotal role in raising awareness about the urgency of climate change and inspired them to pursue solutions in this field.Watch "An Inconvenient Truth" on Amazon* "Good Night, and Good Luck" (2005) - Amber mentioned this film about Edward R. Murrow's battle against Senator McCarthy as influential. It underscored the importance of using one's skills and platforms for the greater good.Watch "Good Night, and Good Luck" on AmazonSubscribe at wickedproblems.earth to get ad-free episodes and support our work. Hosted on Acast. See acast.com/privacy for more information.

Let's talk about strategies for effective goal setting. We'll talk about how to set goals, the importance of language in goal setting and how to set your goals to be achieveable. Takeaways Set SMART goals: specific, measurable, attainable, realistic, and time-based. Be specific in goal language and eliminate ambiguous terms. Ensure goals are meaningful and aligned with personal values. Consider the attainability and responsibility of goals. Write down goals and review them regularly. Use vision boards as visual representations of goals. Differentiate goals from values and states. Assess resources and act as if the goal is already achieved. Get the Goal Achievement Blueprint: https://www.teriholland.ca/3keysvideos Connect with me on IG: www.instagram.com/theteriholland Chapters 00:00 Introduction and Recap01:27 SMART Goals05:14 Specificity in Goal Setting07:36 Measurability and Meaningfulness09:27 Attainability14:32 Realism and Ecological Considerations20:36 Time-Based Goals22:07 Writing Down Goals25:40 Vision Boards28:32 Differentiating Goals from Values and States33:50 Well-formed goals37:23 Acting as if the Goal is Already Achieved38:18 Conclusion Get the complete show transcript: https://www.teriholland.ca/podcasts/success-in-mind/episodes/2148419368

In this episode, I describe science-based protocols to set and achieve your goals in a way that maximizes the likelihood of reaching them. I explain how to define a priority and reach a specific goal by systematically assessing the challenge level, measurability, milestones, and action states needed to make progress from start to finish. I also explain research-supported tools to improve your performance during cognitive or physical goal work — including directed visualization, variable reward timing, and optimizing your physical environment. I also dispel common myths about goal setting and achievement. This episode provides a science-supported toolkit of zero-cost strategies for goal-setting, goal-pursuit, and goal-completion that can be applied to any physical or cognitive endeavor. For the full show notes, including articles, books, and other resources, visit hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman Eight Sleep: https://eightsleep.com/huberman Maui Nui Venison: https://mauinuivenison.com/huberman InsideTracker: https://insidetracker.com/huberman Supplements from Momentous https://www.livemomentous.com/huberman Timestamps (00:00:00) Goal Setting Toolkit (00:02:09) Sponsors: Eight Sleep & Maui Nui (00:04:43) Biology of Goal Setting & Pursuit (00:08:50) Tool 1: Choose a Priority Goal (00:12:04) Tool 2: Pursue Lofty Goals (00:17:23) Tool 3: Define Verb Actions, Measurability & Specificity; Writing vs. Typing (00:24:06) Tool 4: Visual Reminder Myth; “Post-It Fallacy” (00:26:44) Tool 5: Accountability Myth, “Don't Tell the World” Rule (00:31:35) Intrinsic Motivation & Goal Achievement  (00:32:58) Sponsor: AG1 (00:33:54) Tool 6: Measurable Goal; Quarterly Cycle (00:37:35) Tool 7: Quantifiable Goals; Book Writing (00:43:34) Tool 8: Visualization of End; Motivation & Negative Thinking (00:50:38) Sponsor: InsideTracker (00:51:44) Tool 9: Visual Target/Finish Line Training & Perceived Effort (01:05:50) Tool 10: Distance from Phone (01:08:31) Tool 11: Random, Intermittent Reinforcement; Cognitive Rewards (01:17:11) Tool 12: “Middle Problem”; Time Chunking (01:23:16) Tool 13: Circadian Rhythm & Attention (01:30:09) Tool 14: Protocol Flexibility, Subjective Feelings (01:32:13) Zero-Cost Support, YouTube Feedback, Spotify & Apple Reviews, Sponsors, Momentous, Neural Network Newsletter, Social Media  Title Card Photo Credit: Mike Blabac Disclaimer

Welcome to another episode of The New Quantum Era Podcast hosted by Kevin Rowney and Sebastian Hassinger. Today, they are joined by an outstanding European researcher: Professor Leo Kouwenhoven.Leo is a professor in Applied Physics specialized in the field of Quantum NanoScience at TU Delft. Leo got his Ph.D. in Mesoscopic Physics at Delft. He was a postdoc researcher at the University of California at Berkeley and a visiting professor at Harvard. Highlights in Leo's career include the discovery of conductance quantization in quantum point contacts, Coulomb blockade in quantum dots, artificial atoms, the Kondo effect in quantum dots, Spin qubits, induced superconductivity in nanowires and nanotubes, spin-orbit qubits in nanowires and nanotubes and Majoranas in nanowires. Leo and his group found evidence of Majoranas detailed in a paper from 2012. He lead the Microsoft hardware R&D effort, working on topological qubits using Majorana zero modes from 2016 to 2022. His current focus at Delft is on topological effects in solid-state devices, such as the emergence of Majoranas and topological qubits.Key Takeaways:[2:53] Kevin and Sebastian share their appreciation about how quantum computing was represented in the episode Joan is Awful of the TV show Black Mirror. [6:04] Leo shares how he got interested in the field of quantum computing.[9:40] Leo discusses how much he knew about the work done in theoretical quantum computing in the mid to late 90s.[14:37] The advantage of superconducting qubits is that you have a large number of electrons in the circuit you are manipulating.[15:34] Measurability can be easier but “it always comes with a price”.[17:05] Leo admits the coherence was insufficient, and he shares how they tried to improve it.[19:15] What is the feature of silicon that makes it valuable for Quantum Computing?[22:12] Leo shares the benefits of a hybrid system (combining super connectivity and semi-connectors).[23:10] Leo discusses how he became interested in Majoranas.[27:30] Leo addresses the main research agenda destination regarding Majoranas.[28:22] Was the Majoranas fundamental particle found?[33:21] The potential for theory and application is so huge. What's Leo's sense about the prospects for these avenues of inquiry research?[36:25] Leo explains the non-abelian property that Majoranas zero modes have.[40:18] Leo addresses the two groups of gate operations needed for universal computing.[41:22] Leo gives his opinion regarding the timeframe for the appearance of commercially viable outcomes in this domain. [47:16] Sebastian reflects on the maturation of the neutral atom systems, considering them as the first realization of Feynman's vision from 1981 regarding the fact that in order to simulate a natural system, there is a need for a quantum computer to do it.[48:08] Can we build machines that can help us simulate the dynamics of quantum systems that might help us understand more what the challenges are in Majorana Qubit? [51:01] Does Leo think there's any value in Majorana braiding simulations to try to understand the dynamics of the system or overcome the challenges?[53:50] There is room for optimism in Quantum Computing.[56:24] Leo talks about the dream of topological Majoranas qubit.  [58:16] Kevin and Sebastian share the highlights of an insightful conversation with Leo Kouwenhoven. Mentioned in this episode:Visit The New Quantum Era PodcastBlack Mirror: Joan is AwfulLearn more about Leo KouwenhovenSignatures of Majorana fermions in hybrid superconductor-semiconductor nanowire devicesTweetables and Quotes:“The advantage of the superconducting qubits is that you have a large number of electrons in the circuit you are manipulating, which can make measurability easier, but it always comes with a price.”— Leo Kouwenhoven“I read that making qubits was too much engineering when it should be something more fundamental… so now we think qubits are fundamental?!” — Leo Kouwenhoven“Problems are there to be solved; they only exist to be solved. People in classical electronics also solved all their problems, so why can't we? ” — Leo Kouwenhoven

One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.That's the power of data-driven driven reports powered by surveys.It's exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It's based on a survey your team sent to 314 companies globally.Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.In this Marketing Powerups episode, you'll learn:How a survey-driven content can fuel your marketing strategy.How surveys can be used to create content that impacts every stage of the customer journey, from activation to retention.How Peter and the DataBox team created the 2023 State of Business Reporting.How dedicating time to learn things outside of your function can help accelerate your career.Free powerups cheatsheetSubscribe now to instantly unlock a powerup cheatsheet you can download, fill in, and apply Peter Caputa's survey-driven content strategy.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: On Child Wasting, Mega-Charities, and Measurability Bias, published by Jesper on May 7, 2023 on The Effective Altruism Forum. Recently I ran into a volunteer for UNICEF who was gathering donations for helping malnourished children. He gave me some explanation on why child wasting is a serious problem and how there are cheap ways to help children who are suffering from it (the UNICEF website has some information on child wasting and specifically on the treatment of wasting using simplified approaches, in case you are interested). Since I happen to have taken the Giving What We Can pledge and have read quite a bit on comparing charities, I asked what evidence there is that compares this action to - say - protecting people from malaria with bednets or directly giving cash to very poor people. The response I got was quite specific: the volunteer claimed that UNICEF can save a life with just 1€ a day for an average period of 7 months. If these claims are true then that means they can save a life for 210€, a lot less than the >3000$ that Givewell estimates is needed for AMF to save one life. Probably these numbers should not be compared directly, but I am still curious to know why there can be over an order of magnitude difference between the two. So to practice my critical thinking on these kinds of questions, I made a list of possible explanations for the difference: The UNICEF campaign has little room for additional funding. The program would be funded anyway from other sources (e.g. governments). The 1€/day figure might not include all the costs. Some of the children who receive the food supplements might die of malnutrition anyway. Only some of the children who receive the food supplements would have died without them. Children who are saved from malnutrition could still die of other causes. Obviously I do not have the time nor resources of GiveWell so it is hard to determine how much all of these explanations count in the overall picture, or if there are others that I missed. Unfortunately, there does not seem to be much information on this question from GiveWell (or other EA organizations) either. Looking on the GiveWell website, the most I could find is this blog post on mega-charities from 2011, which makes the argument that mega-charities like UNICEF have too many different campaigns running simultaneously, and that they do not have the required transparency for a proper evaluation. The first argument sounds fake to me: if there are different campaigns, then can you not just evaluate these individual campaigns, or at least the most promising ones? The second point about transparency is a real problem, but there is also the risk of measurability bias if we never even consider less transparent charities. I would very much like to have a more convincing argument for why these kind of charities are not rated. If for nothing else then at least it would be useful for discussing with people who currently donate to them, or who try to convince me to donate to them. Perhaps the reason is just a lack of resources at GiveWell, or perhaps there is research on this but I just couldn't find it. But either way I believe the current state of affairs does not provide a convincing case of why the biggest EA evaluator barely even mentions one of the largest and most respected charity organizations. [Comment: I'm not new here but I'm mostly a lurker on this forum. I'm open to criticism on my writing style and epistemics as long as you're kind!] Thanks for listening. To help us out with The Nonlinear Library or to learn more, please visit nonlinear.org.

Speakers  Joyce Chang, Chair of Global Research Stella Y. Xu, Strategic Research Jean-Xavier Hecker, EMEA ESG & Sustainability Research This podcast was recorded on Apr 20, 2023. In this latest episode of our All into Account podcast and video, Joyce Chang, Chair of Global Research, is joined by J.P. Morgan's Stella Y. Xu, Strategic Research and Jean-Xavier Hecker, EMEA ESG & Sustainability Research discuss the rise of impact investing, how it differs from other ESG investing strategies, size of the market, historical returns and regulations. While macro drivers such as the generational shifts in wealth from Baby Boomers to Millennials and Gen Xers will continue to drive adoption, this sector is arguably the most challenging ESG investing strategy to implement when considering the duration mismatch between shorter-term financial returns alongside longer-term progress on social and environmental impact. This communication is provided for information purposes only. Institutional clients can view the related reports at https://www.jpmm.com/research/content/GPS-4377094-0,  for more information; please visit www.jpmm.com/research/disclosures for important disclosures. © 2023 JPMorgan Chase & Co. All rights reserved.  

Measurability is one of the key advantages of online advertising, but many are lost among the numerous KPIs available. Most recent best practices on what metrics to look for and how to use them when making advertising decisions.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Welcome to our latest episode of the Superkinetics Podcast. Today's guest is Robert Kleinscheck, Product Leader at Workpath. With him we are talking about goal setting, outcome orientation, clarity and communication. Here you can find the separate sections of this interview: (02:56) The importance of the human factor (09:19) The difficulties of setting clear outcomes (14:50) What are clear outcomes? (17:56) Measurability of outcomes (19:03) Achieving your outcomes with aligned teams (20:29) Customer centricity and employees as internal customers Podcast Episode about outcome orientation Guide to outcome management Would you like to co-create this podcast by contributing your own questions? Head to community.workpath.com to do so. Follow us on Spotify and Apple Music and leave us a 5-star recommendation if you like what you hear. We appreciate your praise. This Podcast is a product by Workpath

On this episode, we speak to Dr Heather Browning, who is a philosopher, as well as a former zookeeper and zoo welfare officer, who is currently a postdoctoral research officer with the Foundations of Animal Sentience project at the London School of Economics. We talk about her open access 2022 paper "The Measurability of Subjective Animal Welfare", which was published as part of a special issue of the Journal of Consciousness Studies on animal consciousness. This episode is brought to you by AASA, the Australasian Animal Studies Association, which you can join today. It is also brought to you by the Animal Publics book series at Sydney University Press.

What was once measurable is still measurable but now it's somehow different. Grrrr.

#IIDM #Digital #Marketing How is Digital Marketing important in the growth of Business? As it's the modern era, everything is evolving. A huge number of the world population is using online platforms which makes it easy for marketers to reach their potential customer audience. Around you how many digital devices can you see? The usability of electronic media is increased which directly increases the chances of people getting to know about their needs and wants online. Digital Marketing is used to help increase customer reach, increase sales and branding. Digital marketing is important because your audience is online. Digital Marketing nowadays plays a very important role. we believe there are four key advantages of using the digital mode of marketing instead of traditional ways of marketing: Measurability, Affordability, Speed, Engagement Digital Marketing is nowadays very important for specialists in Business growth. It is a perfect business opportunity for digital marketers to have a competitive advantage in the digital market but you need to have a clear understanding of the advantages and disadvantages of digital marketing. This is a growing business field. Digital marketing is nothing more than taking advantage of new technologies to achieve marketing objectives but it is to be used with more care as a wrong hit can make a huge difference. You should take the opportunity to invest in the digital economy, after acquiring the understanding above. Within the short span of a lifetime, digital marketing will bring all your cherished dreams to reality. Digital marketing is a place where someone without much effort can make a career. Only patience is required to get your desired goals. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic.

What does it take to grow a trades business?  Everyone desires growth. But if you've been in business for a while, you know that getting from point A to point B is no easy feat.  Nevertheless, it's not impossible! A good practice, though, once you've made it to a certain level of growth, would be to take a hard look at the lessons learned along the way. Gauge what worked and what didn't work and commit to doing better.  That's exactly what Taylor of Odyssey Landscapes shares in this podcast episode.  Taylor shares essential details on how he grew his landscaping business from a team of 1 to 15 in just five years.  He also discusses how investing in marketing and hiring a coach helped with his fast-paced growth, and the goal every business owner must have, and why learning must never stop.  If you'd like to know of the practical ways you can get your business growing, then we highly recommend you tune in to this episode today.  Discussion Points:  0:00 The Elevation Program   1:54 Welcome, Taylor!  4:57 Odyssey Landscapes  6:04 What does premiere mean? 7:37 Telling a better story  10:12 Investing in marketing is crucial to scaling  11:25 What encouraged Taylor to get a coach  14:01 The benefits of having a coach  16:54 Significant areas a coach helped Taylor in his business 20:03 There are aspects in business you don't like but need to accept  22:24 Finance is what most tradies struggle with in business 29:23 A business that functions without you is a business owner's goal  30:46 Understanding pain points in the business  34:20 Implementing what you learn takes time  38:09 Investing in and educating yourself is crucial  48:32 Delegating jobs  50:00 Measurability is essential to track and monitor  57:08 Process Taylor follows when hiring new employees 58:56 Finding skilled labour  1:06:05 The Tradie Web Guys recruitment process  About the Guest:  Taylor Lukic is the owner of Odyssey Landscapes, a successful Landscape Construction Company on the Sunshine Coast QLD.  He started his business five years ago and has grown it from himself to 15 staff and has experienced the challenges of scaling a Construction business. He's a passionate Landscaper & business owner seeking to improve the landscape industry as a whole. He's recently started a Youtube Channel to talk about all things Landscaping. Resources:  The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow  Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed Check out Odyssey's Landscapes' website http://www.odysseylandscapes.com.au/  Visit Odyssey Landscapes' YouTube channel https://www.youtube.com/channel/UC3W_jwB8zIY8sI-_9ycQApA  Books mentioned in this episode:  The Pumpkin Plan https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886  The E Myth https://amzn.to/3awaX6g  Think and Grow Rich https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331  Profit First https://amzn.to/37HjoKs  Can't Hurt Me: Master Your Mind and Defy the Odds https://www.amazon.com/Cant-Hurt-Me-Master-Your/dp/1544512287   Atomic Habits https://amzn.to/3nDR2r3  Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now.

Ari Ne'eman joins Ethics Talk to discuss his article, When Disability is Defined by Behavior, Outcome Measures Should Not promote “Passing,” in the July 2021 issue of the Journal, Visibility and Measurability in Health Care.

Although it's a technical strategy, DevOps has implications beyond that. Namely: ➕ more focus on improving business ➖ less idling due to communication and collaboration breakdowns On the latest episode of PALOcast, Senior Developer & DevOps pro Jung Kim chats with host Ivy Chan about the crucial relationship between development and operations teams. He also details his experiences helping organisations move past dated software development processes and waterfall project management, and onto the greener pastures of DevOps practices.

Neustar senior vice president of product and general manager of customer experience Steve Silvers and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss some misconceptions about cookie deprecation, what marketers should do to prepare for the loss of third-party cookies and react to the loss of Identifiers for Advertisers (IDFAs), and more about future approaches to addressability.

Neustar senior vice president of product and general manager of customer experience Steve Silvers and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss some misconceptions about cookie deprecation, what marketers should do to prepare for the loss of third-party cookies and react to the loss of Identifiers for Advertisers (IDFAs), and more about future approaches to addressability.

Today we’re speaking to Mike Messersmith, the General Manager of Oatly, everyone’s favorite oat milk. We thought it was important to speak to someone in the rapidly-growing plant-based food startup world, since it’s such a hot sector today, to see what’s driving success in this world. Jeremy interviewed Mike at The Print Event in Minneapolis recently, so naturally we had a conversation about Oatly’s incredibly sharp advertising efforts, and how brands now and in the future need to think about using print and advertising in general to stand out from other brands. We also talk about measurability of advertising, since we are moving into a world where measurability is king, and what emerging mediums brands need to think about in order to be successful today. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Stitcher, and Google Play.

My word of the year for 2019 is "kaizen", the Sino-Japanese word that means "improvement".  The process of continuous improvement has made incredible changes in my life, allowing me to start focussing on "how can I make this action / behaviour / decision better next time?". I share my experience with the concept, and also give you some ideas of how to apply it in your own life     0-7: Defining 'kaizen'. How it originated at Toyota, and the process that they undertook at the car factories. 7-16: How we can apply the standardisation concept of kaizen in real life. 16-23: Kaizen doesn't entail any notion of completion.  23-31: My suitcase packing analogy, and how it's okay to try different methods to try and find improvements in our lives. Dr Adi Jaffe's 1% Principle - taking baby steps to progress in recovery / abstinence programmes. 31-36: The ease of measurability in kaizen, and ways in which you can apply the ability to measure time / distance etc to make kaizen more applicable in everyday life. 36-40: Looking at innovation, and how one of my dogs has totally benefitted from kaizen in doggy dental care! 40-44: Quote of the episode. 44-55: My personal experiences with using kaizen, how I've learnt to prioritise, and bought into the 80/20 Pareto Effect alongside kaizen. The one question I now regularly ask myself. 55-57: Conclusions.   Quote of the Episode: "You can't do kaizen just once or twice and expect immediate results. You have to be in it for the long haul." Masaaki Imai   Honorable Mentions Dr Jaffe's IGNTD Recovery Program Dr Adi Jaffe - IGNTD Recovery Secrets Podcast - The One Percent Principle   FREE guide to my TOP TEN motivational tips for a better life Instagram: @wildeaboutwellbeing Pinterest: @wildeaboutwellbeing Wilde About Wellbeing website    

Luigi Scorzato (Roskilde) gives a talk at the MCMP Colloquium (16 January, 2013) titled "Simplicity and Measurability in Science". Abstract: Simple assumptions represent a decisive reason to prefer one theory to another in everyday scientific praxis. But this praxis has little philosophical justification, since there exist many notions of simplicity, and those that can be defined precisely strongly depend on the language in which the theory is formulated. Moreover, according to a common general argument, the simplicity of a theory is always trivial in a suitably chosen language. However, this "trivialization argument" is always either applied to toy-models of scientific theories or applied with little regard for the empirical content of the theory. In this paper I show that the trivialization argument fails, when one considers realistic theories and requires their empirical content to be preserved. In fact, the concepts that enable a very simple formulation, are not necessarily measurable, in general. Moreover, the inspection of a theory describing a chaotic billiard shows that precisely those concepts that naturally make the theory extremely simple are provably not measurable. This suggests that, whenever a theory possesses sufficiently complex consequences, the constraint of measurability prevents too simple formulations in any language. In this paper I propose a way to introduce the constraint of measurability in the formulation of a scientific theory in such a way that the notion of simplicity acquires a general and sufficiently precise meaning. I argue that this explains why the scientists often regard their assessments of simplicity as largely unambiguous.

This episode dives deeper into Intentional Activities. We explore economics and the Fallacy of Measurability, and we suggest a new definition of success in business. We call on people to take responsibility for their own happiness, and we describe Intentional Activities with proven power to boost well-being.

Looking into 2018, influencer strategy will continue to be a vital skill for marketers to learn to support their brands. Measurability and ROI are essential to influencer marketing, and brand strategists need to collaborate with marketing and PR teams to fit the right influential voices into their plans everywhere from social media to events. Show Links 16 Skills Every Marketing Pro Should Master In 2018

The game changer will be incredible. There will be almost no fires. Accessibility for disabled with Measurability with Deana Goldstein