Podcast appearances and mentions of renee hasseldine

Today I interview nurse and health and wellness coach, Celeste Clearly. We talk about how she stepped away from her nursing profession, graduated with her Professional Certificate of Health and Wellness Coaching from Wellness Coaching Australia, and then took a deep breath to build her own business - with the right supports along the way. Celeste shares some insights how she pushed through a lack of self-confidence to get where she is today – working with her first clients, doing what she loves, and having an impact. >> If you'd like to connect with Celeste, you can reach her on LinkedIn >> If you'd like to connect with Christine Boucher to learn more about how to expand your health and wellness business into the corporate sector, register here for her free webinar >> If you'd like help to develop visual models for your business, connect with Renee Hasseldine (creator of the Think RAPT System) and read her great LinkedIn article.

Renee Hasseldine is the founder and CEO of Think RAPT. Her company helps clients with the creation of visual models and intellectual property. By simplifying your message through the use of visuals, Renee believes that you can successfully scale your business. Visuals are also a powerful tool to communicate complex concepts in a simplified and clear way. In this episode, Charles chats to Renee about her entrepreneurial journey – from a failed vegan bar to the success that is Think RAPT. They also talk about the importance of conducting good market research and defining your ideal client. And, Renee defines her Think RAPT model – Results, Answers, Process, and Target. Give this episode a listen, and let Renee's passion inspire you! KEY POINTS Money is never a good motivator for starting any career or business. Just because you build it, does not mean they'll necessarily come. You have to find your right niche. Leverage ways to make more money and work less. Then, love what you do. RESOURCES MENTIONED GET VISUAL!: Win clients and grow your business with visual models – Renee Hasseldine Think RAPT® ABOUT YOUR HOST, CHARLES HSUAN As a business owner and entrepreneur. I know the pressure you are under. I understand your problems, what's causing them, and exactly what you need to do to solve them... Born with ADHD and not fitting the mold, I understand if you are not looking to fit in with the rest of the market. Since 2004, I've exceeded sales targets and generated millions of rands in sales for companies. 90% of my clients have experienced sales growth from my Story-Selling coaching. Sounds good? book your 30 minutes complimentary discovery call here.

“It just takes away that guesswork and the panic. When those exciting opportunities come to you, you just know, it's like, great. I've got this thing ready to go. I can tweak it slightly for this client if I need to. But I've got this stuff, and I know it works. It's got everything they'll need to make a decision.”Renee's Top Five Tips for Pitching Your Expert Services. 1.       Get Visual. 2.       Focus on the Audience. 3.       Make your solution tangible. 4.       Craft a Compelling Message.5.       Create Key Assets. TIME STAMP SUMMARY 00:40 Let's get technical: Think Rapt 05:26 Audience is key09:19 The Results Model15:41 A message that captures everything perfectly Where to find ReneeWebsite                                              http://thinkrapt.com/ LinkedIn                                             https://www.linkedin.com/in/reneehasseldine  Who is Renee Hasseldine? Renée Hasseldine is the founder and CEO of Think RAPT. Think RAPT enables small businesses, consultants, experts & thought leaders to wrap up complex thoughts and ideas into powerful visual models so that they can streamline, stand out and scale their businesses. Her knack for extracting and unpacking thoughts and turning them into clear, must-have solutions is sheer genius.  After graduating from the University of Melbourne, she began her career in the corporate world before establishing her own consulting business in 2001. Since then she has worked with clients from around the world, developing their intellectual property using her award-winning system.   As a speaker, Renée has inspired audiences around Australia and internationally, both online and in person, with her infectious enthusiasm and her commitment to adding massive value to every audience she meets. She has run six National Tours in Australia, which involved hosting and facilitating half day workshops and guest speaking at events in Melbourne, Sydney, Adelaide, Hobart, Brisbane and the Gold Coast. She has extensive experience presenting online using Zoom since 2015.   Renée is the author of three best-selling books: ‘Share Your Passion' and ‘Game Changer' and 'Get Visual!'. She hosted 156 episodes of the ‘Leveraged and Loving It' podcast over three years, interviewing experts and guests from around the world on business related topics. 

As we prepare to get back to business and back to "normal" life here in Sydney, I've been reflecting on the lessons I've learnt for running a small business and building the confidence I needed to succeed. The links and resources I shared in this episode were:For business structure - check out:Think RAPT and Renee Hasseldine's work at https://thinkrapt.comAirtable: https://airtable.comListen to my interview with Renée Hasseldine here: https://www.spreaker.com/user/laurenkress/how-4-visual-models-will-change-your-conFor habit building check out Atomic Habits by James ClearThe episode I recently did on Happenstance Theory was a couple of episodes back called Career AdaptabilityAnd I mentioned Social Cognitive Theory (Albert Bandura) and Social Cognitive Career Theory which are both worth a Google also!Find me on Youtube at: https://youtube.com/c/laurenkressConnect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Follow me on Twitter here: http://twitter.com/laurenkress89This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn.

Are you finding it challenging to communicate the value you provide as a service provider, knowledgeable expert, consultant or coach?A few episodes back I talked about one of my favourite business books - Game Changer by Renee Hasseldine on a SEEN & HEARD episode about how to demonstrate your value when you can't promise a precise result - and today I'm very excited to be having a chat with Renée herself!You can grab a free copy of Renee's book "Game Changer" which outlines the 4 models you can use to bring your offer to life and attract more of your ideal clients: https://thinkrapt.com/growyourbrand/Be quick! This offer is limited to the first 10 people to request a copy!Help me make this show possible on ko-fi: https://ko-fi.com/laurenkressRate and review this show at: https://ratethispodcast.com/growyourbrandThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Find us at http://www.writeabook.com.au Join our Facebook Community: Author Your Way to Riches: https://www.facebook.com/groups/authoryourwaytoriches/ Subscribe to my YouTube Channel: http://bit.ly/NatasaDenmanYouTube

Finding it hard to promise a result?Got a new offer with no case studies?Frustrated with the push to provide a cookie-cutter solution?Today I'm chatting about the challenges many of us face when it comes to providing the promise or ‘guarantee' that our clients want and some strategies you can use to overcome this.You can grab a free copy of the book I mention in this episode "Game Changer" by Renee Hasseldine which outlines the 4 models you can use to bring your offer to life and attract more of your ideal clients: https://thinkrapt.com/growyourbrand/ and using the coupon I mention at the start of the show. Be quick! This offer is limited to the first 10 people to request a copy!Help me make this show possible on ko-fi: https://ko-fi.com/laurenkressRate and review this show at: https://ratethispodcast.com/growyourbrand

Renee Hassel - like tassle - dine, is the creator and founder of shareyourpassion.com.au an Australian based business built to help thought leaders & experts find their voice and core message and turn it into powerful visual models & online content. What I loved about todays chat apart from Renees infectious enthusiasm is how she was able to deliver her messages in easy to remember acronyms and visual steps, and that's exactly what she teaches brands to do! Links Mentioned in Todays Episode You can find Renee here - https://shareyourpassion.com.au/ And listen to her podcast here - https://shareyourpassion.com.au/podcast/ Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

If you are a service business, what makes you any different or more valuable than the equivalent business down the road? How many service businesses have pitched to you, leaving you yawning after the first 10 minutes? Developing a signature system to package your value proposition is a must-have for businesses, particularly in a downturn, when customers are looking for clear and compelling evidence of your value. Learn all about signature systems from our guest, Renee Hasseldine from Share Your Passion.

Woohoo! 3 years of Leveraged & Loving It! I still can't believe that we did a weekly podcast for 3 years! What a huge achievement. But for now, we are putting Leveraged and Loving It on hold. There's a massive back catalogue for you to revisit. Go and find episodes you missed or revisit the ones that inspired you the most. Until next time, giddy up! 

Have you ever been burnt out before? Pam Hird is a naturopath who specialises in helping people to take control of their mental health and various health conditions through natural medicine and healthy lifestyle changes. She shares her easy tips for avoiding burnout so you and your business can truly thrive. In this episode, we discuss: What is burnout? What symptoms should we be looking out for? The different stages of burnout How to help prevent burnout Tips for taking breaks and eating well How to improve your sleep  The importance of self-care And more! Shownotes: www.shareyourpassion.com.au/ep-153/ 

As humans, we want to be seen, heard, and belong. Louise Geary knows that all too well. In this episode, she shares with us the 5 key elements to master to help you attain those things. In 2019, I worked with Louise to help extract her Signature System to teach this stuff. It was wonderful to catch up with her again and to have her share with you all her process for learning how to be seen, heard, valued and belong.  In this episode, we discuss: How making one simple decision put her on the right path Learning how to be present in the moment Paying attention to yourself and rewiring your old patterns What is resistance? And how do we overcome it? A simple physical technique to become present Key ingredients to being seen, heard, valued and belong Slowing down Self awareness Embodiment Energetic presence Conscious connection The benefits of mastering these 5 elements And more! Shownotes: www.shareyourpassion.com.au/ep-152

Discover the 4 things you need to master to create an international speaking business with master presenter, Andrew Eggelton.  In this episode, I'm joined by return guest and personal friend, Andrew Eggelton. We dive into his tips for improving your public speaking so you can grow your business. We discuss:  What inspired him to create his own unique methodology Public speaking vs public feeling Creating congruency between who you are on stage and off stage Letting go of our perceptions of what we think we should look like on stage Presenting from the heart-brain and not your brain Frameworks can give you a state of flow and pure authenticity The power of believing what you say Breaking habits and expanding and how it helps you grow your speaking business. The value of the question "in one year's time when I'm already in my greatness, how do I act or react right now?" And more. Show notes: www.shareyourpassion.com.au/ep-151

Want to leverage the power of podcasts without starting your own? Becoming a guest on other people's podcasts is the perfect way to do it, according to Jessica Rhodes, co-founder of Interview Connections. Podcasting is a billion-dollar industry, and if you want in on that action, being a guest is the perfect way to get in without creating your own. In this episode, Jessica and I discuss: How to know whether you should be a guest on a podcast Why you need to think of it as a long term strategy How to leverage your podcast guest spots Crafting a free CTA to use in your guest spots Tips for using podcast interviews to launch a product or service Why you need to make it easy for the host of the podcast What opportunities can come out of being a podcast guest And more Shownotes: www.shareyourpassion.com.au/ep-150  

How do you scale your business for ultimate success? What is the secret behind getting over one million podcast downloads in six months? I'm joined by Barry Magliarditi, founder of The Game Changers and host of The Comeback Game. In this episode, we discuss: Why he founded his podcast 'The Comeback Game' The power of the hero's journey His podcast content marketing strategy How he generates 1000 leads a month What The Game Changers funnel looks like Keys to success for hiring VAs What to look for when outsourcing Mistakes business owners make when growing their team The importance of measuring KPIs Shifting your identity from working in your business to working on your business Why running a business is like parenting and more SHOWNOTES: www.shareyourpassion.com.au/ep-148 HALF DAY WORKSHOP: www.shareyourpassion.com.au/halfday

Discover the 5 most common mistakes coaches and mentors make in business that self-sabotage their reach, impact and income (and how to overcome them) with guest Martin Traz. We discuss What an expert legacy is Creating your legacy Why you shouldn't be playing in someone else's pond How to create your own market Being prolific and not mainstream Ensuring you've created a new belief for their audience Why you can't swap beliefs too many times for your audience Ensuring your ideal market have the right buying behaviours Giving your clients a sense of heroism Why you need a Signature System Having a step-by-step growth plan And more! SHOW NOTES: www.shareyourpassion.com.au/ep-146 HALF DAY: www.shareyourpassion.com.au/halfday

For those of us who have service-based businesses that rely on our expertise, it can be hard to untangle the web of information in our heads. We also know that confused customers don't buy. So how do we take what's in our brains and unpack it in such a way that we can clearly and succinctly explain to potential customers the problem that we solve and how we solve it? Lisa Westgate found that every time she spoke about her work, she never gave the same answer twice. She also had a haphazard approach to creating talks or social media posts. Now that she has a clearly defined SIgnature System using Visual Models, her life has become so much easier. In this episode, I'm joined by a graduate of my Game Changer program, Lisa Westgate to share a little about her work and how creating her Signature System using Visual Models has transformed her business. We discuss: Post-traumatic stress disorder and her personal development journey Diagnosis vs prognosis Finding different pathways to assist with your mental health Why self-care is caring for others Diarised focus and why it matters How a Signature System has given Lisa clarity and focus in her business The overwhelm of not having a clear structure and framework The power of Visual Models in your business How to map out all your social media in an hour How having visual models changes the way the audience perceives you And more

Do you want to master your time and become more productive? Do you find yourself getting lost in endless distractions? Do you find that you're busy, but you never seem to get anywhere?  Travis Baird is a mindful productivity coach and he joins me on this episode to share his insights on how to master your time and become more productive by using very simple mindfulness techniques. Whether you're an A-type workaholic or someone who is an amazing procrastinator, or a mix of both, there's something for you in this episode.  We discuss: Why improving your productivity habits matters How to avoid burnout when you're a workaholic How mindfulness can solve your productivity issues The importance of clarifying what needs to be done What are common distractions? Having a schedule that suits your needs GEARS method for productivity. G - Goal. Set one a day only. E - Events. What appointments do you have? A - Actions. Your to-do list for the day. R - Rest. Set an intention for a time to finish S - Satisfaction. What's one thing you are going to do today just because it's fun for you? What are the common mistakes people make? How to make time to be mindful and productive FREE TRAINING: www.shareyourpassion.com.au/freetraining SHOW NOTES: www.shareyourpassion.com.au/ep-144  

Discover how you can get better client results by using coaching methods in your consulting practice. Lorraine Hamilton is back on the podcast, this time we're talking about how to blend your consulting skills with coaching skills to create better client outcomes. We discuss: Why communication matters How to identify gaps in our own communications skills Why is it important to listen rather than tell Opportunities that can open when you improve your communication skills. The value that you bring to your clients Business has seasons and how to handle winter Grieving losses in your business or your career How to create leverage in a 1:1 practice The benefits of blending hard skills and coaching skills in your business FREE TRAINING: www.shareyourpassion.com.au/freetraining SHOW NOTES: www.shareyourpassion.com.au/ep-143/

LinkedIn can be an amazing platform for finding new clients - when it's used well. But if you're wondering how to use it without being spammy, and get clients, this is the episode for you. Petra Fisher joins me all the way from the Netherlands to share her hot tips for getting the most out of LinkedIn. We discuss: Making LinkedIn fun Letting your personality show LinkedIn is not a quick fix for client attraction Expertise + personality = client attraction Hot tips for setting up a great LinkedIn profile How to use LinkedIn effectively and efficiently The importance of showing up consistently How to encourage more engagement on LinkedIn Hot tips for LinkedIn SHOW NOTES: www.shareyourpassion.com.au/ep-142 FREE TRAINING: www.shareyourpassion.com.au/freetraining

How does your nervous system affect your business? In this episode, I'm joined by return guest, Raquel Dubois. She's a nervous system specialist who uses mind-body-medicine to help her clients experience wholeness from within. I'm excited to share this interview with you. In this episode, we discuss: What is "expanded capacity" and how does it impact a business owner? Why glorifying stress is damaging for business How to transition a personal service to a group environment Understanding the nervous system The power of mirror neurons The autonomic nervous systems Structuring a group program The power of running group programs live The balance of prerecorded and live content The power of a Signature System Free training: www.shareyourpassion.com.au/freetraining Shownotes: www.shareyourpassion.com.au/ep-141/

Is content marketing not quite giving you the traction and the leverage you hoped for? Why not try combining it with direct marketing? On today's episode, I'm joined by Darcy Smyth to share why he believes direct marketing is the perfect complementary strategy to content marketing. We discuss: What is direct marketing? How does it differ from content marketing? What kinds of activities are direct marketing? The value of sending direct mail Why you want to be top of mind (and how direct marketing helps you achieve that) Handwritten notes go a long way Who should you be targeting with direct mail? 3 categories of leads to consider - warm leads, old leads, 1 person Why it helps you to leverage when you're not a big name or don't have much clout Things that get in the way of people engaging in direct marketing Why moving past your fear about direct marketing can help you be really creative And more! Shownotes: www.shareyourpassion.com.au/ep-137 Free training: www.shareyourpassion.com.au/freetraining

A healthy money mindset can do wonders for your business and your life. This week I'm joined by guest Linda Ho who shares her best tips for giving your money mindset a makeover. We discuss: Why should people care about their money mindset? The power of working on your money mindset Selling big-ticket packages How can we change our mindset? Diversifying your income streams Balancing new opportunities with realistic expectations Linda's experience with selling an online course How to figure out what your money mindset is How long does it take to sort out your money mindset And more. Shownotes: www.shareyourpassion.com.au/ep-137 Free training: www.shareyourpassion.com.au/freetraining

It is totally possible to have a totally thriving coaching business and Sandra Madafferi is an excellent example. Sandra joins us to share her wisdom on how she transitioned from 1:1 to 1:many in her coaching business. Discover her tips and tricks in this episode. We discuss: Why she got rid of her successful bookkeeping business Why she became a coach How she achieved $100k + turn over in the first part of 2019 How she transitioned from 1:1 coaching to 1:many The way she's structured her group programs Balancing serving and business And much more. Free training: www.shareyourpassion.com.au/freetraining Show notes: www.shareyourpassion.com.au/ep-135  

Clive Enever joins me today to discuss the important, but often neglected, art of listening in business. In business, we often fall back on phrases like talking the talk, nailing the elevator pitch, mastering the sales spiel, and honing the marketing message. But while the information you have to offer is important to your business and your brand, so too are the nuggets of wisdom served up by your clientele and your staff. That means “listening” in business is just as important as “speaking”. Because when we listen, we begin to understand the customer needs, their purchasing hesitation and how we can improve our offering.   In this episode, we discuss: What is listening and why is it important? Why you should limit asking "why?" How to be present in the conversations you're having Tips for making eye contact with others What are we listening for when we're talking to clients and potential clients How to listen to customer feedback Discovering clues to how your customers want to be treated And more Access Free Training: www.shareyourpassion.com.au/freetraining Access Show Notes: www.shareyourpassion.com.au/ep-132

How do you make a change in the world? Or how can you change your industry? Amanda Blennerhassett is the brains behind Brand Savvy, the proud winners of Australia's highest marketing honour, the Australian Marketing Institute National Awards for Marketing Excellence 'Program of the Year'. In this episode, we're discussing how to harness your purpose for profit. We cover: How do we identify our purpose in business? Why should businesses put purpose at the of their business? How do we make that profitable? Connecting with your customers and crafting an offer that works for them The golden triangle for a profitable product How a Signature System can help you to educate your audience What are the keys to success to turn purpose into profit? Find out more by visiting www.shareyourpassion.com.au/ep-129 Get access to the free training by going to www.shareyourpassion.com.au/freetraining  

Why is niching important?  I resisted niching for YEARS. I thought, "I'm different. That works for everyone else, but it doesn't work for me." And time after time I was burned by it. And it was only relatively recently when I focused in on my Zone of Genius - Visual Models - that my business finally exploded. In this episode, I'm chatting with the wonderful, the effervescent Samantha Riley all about our experiences with niching. We discuss: If you say you help everyone, you help no one. How to tell if you've nailed your niche Horizontal vs Vertical niches How niching correlates to positive business growth Why looking at your "competition" can be unhelpful Why your niche should be in your Zone of Genius Common mistakes Sam and I have both made And more. To find out more about this episode head to www.shareyourpassion.com.au/podcast. To access the free training head to www.shareyourpassion.com.au/freetraining 

Live your life by design and your business will be more productive. Often we create our business and then fit our life around that. However, Samantha Riley believes that is the wrong way round. In this episode, Samantha Riley joins me to discuss how to design your life first and then determine what your business looks like around that. In this episode, we discuss: Getting clear on what you want your life to look like. Questioning your beliefs and assumptions around work and life. Why our business is an extension of who we are. Using a life wheel to triage what you need to work on. Why personal goals are an important part of your business goals. Why having reduced working hours can make you more productive The importance of taking time off. Three hot tips for people who want more life by design. And more Find out more by visiting www.shareyourpassion.com.au/ep-127 Access the free training www.shareyourpassion.com.au/freetraining

When we're children, there are some values that we're shamed for having - things like attention or authority. These values are called hidden values or shadow values. Trudi Pavlovsky is all about learning how to embrace our shadow values — removing shame and guilt associated with them. And learning how to embrace them in our life and our business for good things.  Whether you want to stop playing small or learn how to embrace your inner control freak for optimum business results, this episode is for you. We discuss: What are shadow values? What are the golden values? Why do we believe shadow values are wrong? Attention can lead to getting out there and making a name for yourself. Embracing your inner rebel leads to creativity and innovation. Discover how the shadow value of belonging links to stepping up and standing out. How control can help your business Sexuality is about asking for what you want and being playful in all things. Superiority is not hiding your light and owning your Zone of Genius. Embracing the value of validation leads to inspiration. When you step into money as a value, it leads to better service. Authority leads to better leadership. Ambition is about not dimming your light around others. Trudi advocates that we remove shame and fear around these values to supercharge our businesses. Get access to the free training at www.shareyourpassion.com.au/freetraining Find out more about Trudi and get more show notes at www.shareyourpassion.com.au/podcast 

What does an average day in the business look like at Share Your Passion? The simple answer is, no two days are exactly the same - which is what I LOVE about it. I get all the excitement of new projects with the security of a team and systems and it's all wrapped up neatly with our team values. What do I share in this episode: Who is responsible for what on the team How we developed and maintain our awesome team culture What kinds of regular meetings we have (weekly, monthly, etc.) The systems we use on a daily basis (Asana, Slack, Active Campaign and more) Tips to ensure our systems don't fail And what my role is in all this! Listen to uncover exactly how we run this business and factors that have contributed to our success. Find out more by visiting www.shareyourpassion.com.au/podcast

One of the things I'm very passionate about in my business is sustainability. I always want to know how I can run my business in a more earth-friendly way. I was so stoked to be able to chat to Liz O'Dwyer, an expert in this area, all about how we can do our bit for the planet using simple and easy strategies in our businesses. Whether it's just you at home or if you work in an office with a team, there will be tips in here that you can use.  In this episode, we discuss: How do we start reducing our carbon footprint? Will small changes make a big difference? Tips for reducing your carbon footprint while travelling Reducing waste in your hotel rooms How your small actions can inspire bigger change The power of feedback Electricity saving tips To find out more visit www.shareyourpassion.com.au/podcast

In this episode, I'm the guest! I let Darcy Smyth take the reigns. He interviews me about my entrepreneurial history and how I ended up where I have today. We explore: My entrepreneurially charged childhood Why I believe business should be fun About that time I fell into the cellar (quite literally) What I studied at uni Why I ditched my career to join an internet startup The valuable lessons I learned about how I wanted to work Why my business now looks the way it does And more! Find out more by visiting www.shareyourpassion.com.au/podcast

LinkedIn is a Journey. Most people are using their LinkedIn profiles as a transaction... which is the wrong way to go about it. I'm joined by LinkedIn expert and trainer Karen Hollenbach to discuss how to use LinkedIn like a pro to take your business networking (and leads) to the next level. In this episode we discuss: How LinkedIn compares to social media for your business What kind of returns or results can we get on LinkedIn Understanding that LinkedIn in like a networking room Why branding and setting up your profile well matters How to approach networking on LinkedIn Why LinkedIn is NOT a social media platform but a networking platform Why transactional strategies DON'T work on LinkedIn Company page strategy vs LinkedIn profile LinkedIn is inbound not outbound strategy Daily rituals for LinkedIn Find out more at www.shareyourpassion.com.au/podcast

Creating products can feel like a weeks (maybe a months) long process for many.  But it doesn't have to be that way. You too can learn the art of creating powerful products in less than two days. In this podcast episode, I share with you how I went from idea to product in less than 48 hours. Here are some of the things I cover: Doing the market research Making sure it's in a format you WANT to deliver Finding the product sweet spot Mapping out the product (and why it's easy when you have a Signature System) How not to procrastinate on getting it done Why you should make a public declaration And much more! To find out more head to www.shareyourpassion.com.au/podcast

Standing out from all the noise both online and offline is tough. That's why I've invited personal branding expert and photographer Fi Mims on the show to share how you can take your personal brand from invisible to inspirational. My brand is highly recognisable and totally me. People often want that level of instant recognisability. So, how do you get it? In this episode, Fi Mims and I discuss: What personal branding is How do we use our personal brand to stand out and rise above the noise? 7 Crucial Elements of an Amazing Personal Brand Describing your brand in 5-15 words Knowing the message you want to convey to your audience Why it's important to know your ideal client and be able to describe them in detail Having a brand style guide Knowing your top 10 business values Having a list of brands you aspire to be like and what you love about them Writing out your success strategy for the next 5 years Maintaining authenticity in your brand What's the difference between a personal brand image and a headshot? And more! Find out more by visiting www.shareyourpassion.com.au/podcast

Are you spending weeks, maybe months creating new products? What if I told you there was an easier way to extract your expertise and create ALL your products QUICKLY and CONSISTENTLY? That's the power of a Signature System. A Signature System extracts all of your knowledge and expertise and distills it into 4 simple pictures. Then you can create ALL (yes, ALL) your products from these 4 pictures. How? I'm so glad you asked! First, you need to be able to use them in your pitch script - a way of arranging the 4 models that tells a compelling and informative story to your audience. Once you have that nailed, the pitch script is a concertina. Add as much or as little detail/support/exercises as you need for each product. Want to do a 20 minute video optin? Easy - add in a few case studies and few examples and you can quickly fill up the 20 minutes. Need to run a 7 week course? Simply expand on your Educate Model. Go really in depth with exercises, examples, support and so much more. That way it's a much higher value product than say your short optin video.  When you're the expert, it's easy to fill or reduce as much as you need for whatever product you're creating! Find out more at www.shareyourpassion.com.au/podcast

Who wants to have a massively engaged, effective team, happier clients and a more successful business? I think that's everyone right? On this episode, I'm joined by winning teams expert, Paul Ashley Jensen to share his signature system for creating winning teams. This episode was a pertinent one for me. I've just grown my team, and I'm feeling the pressures that come with that. However, Paul's advice is simple and effective for ensuring that you as the leader create a team that's engaged and effective. And the massive benefits of that is happier clients and a more profitable business. In this episode, we discuss: Why we should care about winning teams Why leaders should speak last Leaders need to invest into their own development Receiving feedback is the key to growth Examples of giving good feedback Steps to building winning teams Safe space for feedback Reflect on where you are as a person Actively listen Celebrate Give feedback and how to give feedback that's in the Goldilocks Zone. Receiving feedback And more. Find out more by visiting www.shareyourpassion.com.au/podcast

I see so many awesome business owners creating their own Signature Systems. And it's AMAZING! In this episode, I'm sharing with you the 5 things you need to get clear on before you dive into the creation process so you can ensure you don't make a  dog's breakfast. We discuss: Why you should get clear Defining your ideal client Understanding their why What product or service your providing Your branding. To find out more, visit shareyourpassion.com.au/podcast

In today's busy world, it's easy to lose touch with the present moment. As business owners being present and in our bodies can be a fabulous way to combat stress and realign ourselves with WHY we're in business. In today's episode, I'm chatting with ex-corporate business woman and now yoga teacher and coach, Kylie Madge all about how we can lead from the heart. In this episode, we discuss: How corporate life was not great for Kylie How did she reinvent herself The importance of courage and commitment in personal development work How to not get stuck in your head Letting go of control and being present in the moment Practical tips for leading from the heart And more. Find out more: www.shareyourpassion.com.au/podcast

Do you want a million dollar business? Is it even worth the hassle? In this panel discussion, Cathryn Mora, Vanessa Talbot, Kushla Chadwick and I discuss our strategies and struggles around scaling, why some people want a million dollar business and others don't, and much more. We discuss: Growing a team Delegation and leadership Giving feedback to the team Why would you WANT a million dollar business? Why would you NOT want a million dollar business? Stretching vs comfort Find out more by visiting www.shareyourpassion.com.au/podcast

If you've been in business for a while, you might think (like I did) that the heyday for online courses had been and gone. Are people still downloading them or buying them? And if so, why? I chat to Kleo Merrick all about her strategies for online courses (why it's about the connection, not the content (but the content has to be amazing) and much more. We discuss: How Kleo started coaching How she got paying clients fresh out of coaching school Tips for pricing (and raising your prices) Are online courses dead? What is the purpose of online courses? Pricing online courses appropriately Difference in lead types for online courses How to find out whether you should have an online course? How to do market research for your online course? And more. Find out more at www.shareyourpassion.com.au/podcast

I've run FIVE National Tours at the time of recording this podcast episode. And, I've learned so much about what makes a successful national tour. From early flops to big wins and a few wobbles, I'm taking you deep behind the scenes in my business to share with you the 6 keys I've uncovered to having successful tours. Those keys (briefly) are: 1. A marketing strategy for getting bums on seats 2. Having one clear call to action at the end of a workshop 3. Using a Signature System and massively add value 4. Systemising everything 5. Mastering the logistics - venue, travel, flights 6. Working on your growth mindset Find out more: www.shareyourpassion.com.au/podcast

Writing and launching a book can feel like a huge endeavour. I did it again for the second time and it became an Amazon bestseller. In this episode, I want to share with you my lessons from writing and launching this second book.  You'll learn How I wrote it in just two days My tips for getting to number 1 on Amazon The value of writing a book How I got to number 1 in Amazon in 3 categories How I stopped procrastinating and actually wrote it (don't sit on it for years) Why you should outsource the publishing Tips from my book launch And much more Find out more at www.shareyourpassion.com.au/podcast 

Most small businesses fail after 12 months. How do you create a long-term, sustainable coaching business? I'm joined by veteran coach Dr Rosemary McCallum about how she's had her coaching business for over 25 years! You'll learn long-term, sustainable ways to grow your business and create a life that you love. In this episode, we discuss: Why you shouldn't quit your day job! Rosemary's journey to coaching Tips for building up your word of mouth referrals Coaching fads that Rosemary has seen throughout the years Understanding emotional intelligence Tapping into your core driver And much more Find out more: www.shareyourpassion.com.au/podcast

How to become an Industry Thought Leader by developing a signature system This interview is part of our Industry Thought Leader Podcast Series where I am speaking to people to find out how they have leveraged their podcast along with their book in order to build their Thought Leadership. Today I’m speaking with Renee Hasseldine. [...] The post [Ep#273] How to become an Industry Thought Leader by developing a signature system appeared first on The Ambitious Entrepreneur Podcast Network.

How to become an Industry Thought Leader by developing a signature system This interview is part of our Industry Thought Leader Podcast Series where I am speaking to people to find out how they have leveraged their podcast along with their book in order to build their Thought Leadership. Today I'm speaking with Renee Hasseldine. [...] The post [Ep#273] How to become an Industry Thought Leader by developing a signature system appeared first on The Ambitious Entrepreneur Podcast Network.

Sales representatives have lots in common with coaches. That's what Louise Courville reckons. She has loads of experience as a sales trainer and sales coach. This episode is chock full of great tips to take your sales call to the next level and convert more quality clients. Louise's journey into sales and marketing training for coaches Sales is a skill you can learn Leaving conversations on the note of possibility Mistakes coaches make (and how to avoid them) Embrace the power of the pause - 20% of the talking and 80% of the listening on a sales call Why a no now might be a yes later (don't get disheartened)  You don't want to be pushy, just be present with leads. The key ingredients you need to master to succeed with your sales Getting in front of other people's audiences Hot tips to succeed in sales Tips for buying leads on Facebook (that don't cost the earth). Find out more www.shareyourpassion.com.au/podcast

In this episode, I'm joined by Debra Hill to chat about how to scale your business. Whether you're hoping to hit your first 20k or your first million, this episode will show you the key things you need to make that leap. How business owners overcomplicate things - and how to strip it back to basics Why you shouldn't bully yourself - especially as you step into the CEO role of your business One of the keys is to step away from hustling mentality and being more strategic Suring up the basic foundation in your business Why you need SOPs (standard operating in your business Outsourcing is a key strategy for scaling, so you need to do it well Tips for transitioning to the CEO role in your business Why you need to define your vision of success Consolidating each level in your business (don't just keep pushing for growth) And more Find out more www.shareyourpassion.com.au/podcast

When you create your own courses, programs and workshops, you want to make sure that you're protecting you and your intellectual property. In this episode, I'm joined by return guest, Cathryn Warburton to share her top 3 tips for making sure the intellectual property in your courses, programs and workshops is protected. In this episode, we chat about: How to not infringe other people's copyright Why you should beware free images and free videos What do you do with inspiration from others? How to put a copyright notice on your course materials Creating T&Cs for course participants How to prevent your material from being stolen and used by others When to register a trademark  And more More information: www.shareyourpassion.com.au/podcast

If running your business feels like you’re living in daily chaos, this episode is for you. Helen McIntosh is the Operations Genie and she shares with us how we can go from a busy, hustling type of business to a thriving, well-oiled machine. This removes stress and frees up your time to do things like focus on direction and strategy or even go on holiday! In this episode, we discuss: The benefits of having systems in your business The key ingredients for success when creating your well-oiled business machine Why hiring outside your industry can be incredible for your business How team and mentors can help your business Nailing your business strategy (effectively) The 7 steps to creating a thriving, well oiled business machine And more! Find out more www.shareyourpassion.com.au/podcast

Most businesses have a wealth of untapped potential. Johann Nogueira shares with us the many ways that businesses can build their product eco systems to drive more leads, more sales, and importantly, more consistent cash flow. From examples of big companies like Apple and Facebook, there are strategies that many of us as coaches, consultants and thought leaders can be implementing today to steadily grow our businesses. In this episode, we discuss: A variety of examples of products within eco-systems What would an eco-system look like for you A new way of using Facebook ads The power of micro-subscriptions in your business How to implement up-sells into your funnels Why book funnels are fantastic And more. Find out more at www.shareyourpassion.com.au/podcast

The entrepreneurial journey is littered with fear. That’s why I’ve invited Ricci-Jane Adams on the show to discuss how we can practice addressing fear, no matter how it shows up in our businesses. In this episode, we discuss: How our purpose it to leave the world better than we found it How to not burn out How to navigate fear in business How fear leads to avoidance techniques (and what to do about it) Why elf awareness is key as entrepreneurs How to practice overcoming the small fears And much more. Find out more at www.shareyourpassion.com.au/podcast

In this episode, I’m chatting with Rosie Shilo from Virtually Yours all about how to successfully grow your team. As business owners, expanding our team, hiring virtual assistants and more can feel like a huge milestone. And it’s true that we can’t be fully leveraged and loving it until we get people in to help us. So, how do we do that? What are the keys to doing it effectively? In this episode, we discuss: How having business direction and support leads to growth and freedom Key ingredients for successful outsourcing The crucial role of team meetings and communications The many ways a team can help you attain leverage The difference between leading and micromanaging And more. Find out more at www.shareyourpassion.com.au/podcast

In this episode, I'm joined by Tyson Franklin, Telstra Business Award winner, author and business mentor. Marketing is the life blood of small business. But it's often a business owner's greatest weakness. So, I'm delighted to have Tyson Franklin on the show sharing his simple approach to marketing. He breaks down the 6 pillars of marketing into easy to digest, bite-sized chunks and gives you a plan to master all of them without burning out. In this episode, we discuss: Why bigger isn't always better and the power of remembering why you started your business 6 pillars of marketing 1. Professional referrers - e.g. professionals in similar or adjacent industries who serve a similar client base 2. Non-professional referrers - e.g. people who aren’t in a similar industry but who might share some overlap in clients e.g. coffee shops, hairdressers etc. 3. Internal marketing - e.g. database, office-based marketing and more. Reconnecting with existing clients 4. External marketing - e.g. sponsorships, pr, media releases 5. Verbal Marketing - e.g. networking, speaking gigs, podcast guesting 6. Online marketing - e.g. website, social media etc. And how to master all 6 (without burning out)

In this episode, I'm joined by Raquel Dubois, a somatic psychotherapist, embodiment coach, speaker, intuitive, and initiated shaman. This is a different kind of episode. We deep dive into the ways that unprocessed trauma can have an impact on the rest of our lives - including our businesses. If we want to be fully thriving, fully leveraged and fully living, it's important to take time to do the self-work to move beyond things that are holding us back. This is an especially raw episode and content note: this episode contains mentions of birth trauma. In this episode, we discuss: Raquel's encounter with the Dalai Lama Why healing from past trauma is so important Managing symptoms from trauma Working with the body to access the unconscious How having unprocessed trauma affects all areas of your life Clues to whether you have trauma in your life How disconnection or not feeling whole are big signs of disconnection And more.

In today’s episode, ‘The case of the leveraged lady’, Rosie chats to the always smiling, super bubbly Renee Hasseldine. Renee, ‘The Leveraged Queen’, will reveal the four biggest mistakes people make in their business which stop them from being awesomely leveraged.In this podcast, Rosie chats to Renee about:· What does it mean to be ‘leveraged and loving it’?· Mistakes people make in leveraging:o Shiny object syndrome and how this holds you backo Not playing to your strengthso Trying to do everything yourselfo Trying to sell ‘one to many’ before you’ve mastered ‘one to one’· What is a signature system and how it can help you find out what you know· How Renee’s SEXY signature system works – success, educate, xcite (no VAs, this isn’t a typo – it’s creative liberty!), yesGet more from Renee here:The shiny object flowchartRenee’s free online courseHere’s what Captain Planet is all about!Follow Rosie here:Virtually YoursVirtually Yours on FacebookVirtually Yours on Instagram

In this episode, I'm joined by professional organiser and the woman behind Simply Organised - Amy Revell. Do you want to get more leads and more opportunities from your business marketing? Amy is here to share the huge success she's had with her podcast 'The Art of Decluttering' with co-host Kirsty Farrugia and the opportunities that have arisen as a result.   In this episode we discuss: Using a podcast to get massive media opportunities (e.g. appearing on Sunrise) The power of batch recording (and why we both love it) How podcasting is a great medium to grow your know-like-trust connection The art of balancing personable and personal on your podcast Secret podcasts and should you have one? Decluttering for business owners Boosting productivity and creativity by decluttering your workspace, social media, computer files and more. Find out more www.shareyourpassion.com/podcast

Why on earth would anyone want a Signature System? Is it just a new shiny object that you don't actually need? In this episode, I'm sharing with you 3 main benefits of having a Signature System and some examples of those benefits in the real world. We discuss how a Signature System helps you Communicate Your Value by: Making the invisible visible Helping you clearly and succinctly demonstrate tangible value And through supercharging your sales and conversion rates We discuss how a Signature System Accelerates Your Authority by: Granting you instant credibility Being consistently on message Attracting not chasing clients.   And finally, we discuss how a Signature System helps you to Leverage Your Legacy by: Creating products such as books, courses & slide decks faster than ever Helping you deliver 1:many products with ease And by empowering your team to easily deliver products on your behalf Find out more https://shareyourpassion.com.au/podcast

In this episode, I'm joined by Rosie Shilo owner of Virtually Yours and return guest. People often say to me that they want a Stevie. Stevie is my general manager. We have a fantastic working relationship and many business owners look at the way we work together and they want a slice of that action. Stevie started out as a VA doing basic content creation and distribution for me. Now, she's my General Manager and has much more input in the business.  So, how do you find a VA that you can have that kind of relationship with? Whether you're only outsourcing a few tasks or looking to find a key team member, on this episode, Rosie Shilo and I discuss a wide variety of topics including how to successfully outsource to a fabulous VA. As the owner of Virtually Yours, Rosie has inspired and mentored hundreds of VAs to run their own successful businesses. As a true advocate for the industry, Rosie not only guides VAs to deliver exceptional client services, but also works with business owners to show how they can benefit from using a VA. Affectionately known as ͚The Awesome Mother Duck͛, Rosie has fast become the go-to chick in the virtual assistant industry. In this episode, we discuss: How having a Signature System made it so easy for Rosie to write her second book How Rosie only works 2 days a week during school hours (and still makes money) Creating a profitable membership program Rosie's keys to success for outsourcing The crucial role of communication in any business relationship Finding the right personality fit for your business Why you should find a VA with complementary skills to yours And more Find out more visit www.shareyourpassion.com.au/podcast

In this episode, I'm joined by Millette Jones, a coach, speaker, and host of the Unstoppable Coach podcast. If you're an expert, thought leader or coach who really wants to get out there and make a huge impact in the world, how do you get more exposure? How do you get interviewed podcasts? How do you generate leads, nurture connections and more? Millette Jones is a coach, speaker, and host of the Unstoppable Coach podcast. She guides entrepreneurs to be recognised as experts in their field and steadily grow their business by telling their unique story on podcasts. She achieves this through her private coaching, online course - Podguesting for Profits, and her new membership site: DIY PodGuesting. In this episode, we discuss: Why podcasting is a great way to get visibility as a coach or expert Keys to being a great podcast guest The potential for affiliate and partnerships with podcasts Finding out where your ideal clients are listening Serving the audience massive value Being memorable and making a connection Turning listeners into leads Promoting your interview when it comes out And more Find out more head to www.shareyourpassion.com.au/podcast

In this episode, I'm joined by content marketing expert M. Shannon Hernandez. Are you tired of marketing that doesn't go anywhere? Do you feel like you have gurus shouting at you that there is one great way to market your business, but it doesn't seem to work for you? M. Shannon Hernandez is the creator of the Content Personality™ Wheel, a tool that helps you identify where your content marketing strengths are so that you can leverage them.   In this episode, we discuss: Why she left teaching to start her own business Why story marketing works so well How to turn cold calls into warm calls The power of using Facebook messenger for relationship building How to not be spammy when marketing How to get more engagement in your Facebook group What the content personality wheel is (and how to use it) How to find out what marketing style suits you Tips for effective content marketing Thought leader marketing strategy Find out more: www.shareyourpassion.com.au/podcast

In this episode, I'm joined by Nicole Van Hattem. After experiencing burnout as a corporate high-flyer, Nicole went on her first retreat, returning to the workplace with a clear mind and renewed energy. After a close friend and colleague died suddenly of a heart attack at age 49, Nicole trained as a Holistic Health Coach, regained her own health, lost 17kg and began her mission to end “Death by Desk”. Today, Nicole is sharing her top 5 tips for avoiding "death by desk" and becoming a thriving business owner. In this episode, we discuss: Nicole's journey to having her own TED Talk and podcast Why branding is important Why entrepreneurs face burnout faster than corporate employees The importance of taking care of yourself for a successful business and thriving life Tips for getting up and moving your body regularly How to set boundaries in your business and your life How brief breaks during your day are very important for productivity Tips for doing a people audit and breaking up with people who are adding to your stress elegantly. How to clean up your social media. Choosing a business style that's in alignment with your ideal lifestyle and more Find out more: https://shareyourpassion.com.au/podcast

Renee Hasseldine is based in Melbourne, Victoria and is the author of Share Your Passions. She helps entrepreneurs, coaches and thought leaders to unpack their thoughts and turn them into intellectual property using visual models. Many service-based businesses have value locked in their heads, which is invisible, but if this can be unlocked using visual models, it can communicate what they do quickly and in turn boost sales.  4-Types of Models To Create A Signature System  Success Model Educate Model Excite Model The YES Model For more detailed notes please visit my website https://www.tysonfranklin.com/podcast or email me at tf@tysonfranklin.com Renee Hasseldine can be found at https://www.shareyourpassion.com.au  

In this episode, I'm speaking to my resident Udemy expert, Abhay Sharma. I previously had Abhay on episode 53 of the podcast, sharing his tips for how coaches and consultants can use Udemy to grow their businesses. Now, he's back sharing with us his hot tips on updates to the Udemy platform, some new ways to get started quickly and how to ethically enroll Udemy students in your non-Udemy courses and how to make at least 10x-100x or more revenue. In this episode we discuss: - How Udemy generates leads for your business - Two types of instructors - Maximum limit you can charge for your Udemy course - The difference between using Udemy promotions vs your own coupons - More revenue on Udemy vs more leads - Why you need to be clear about your aim on Udemy - Using Udemy "announcements" and YouTube Live to run external product launches - YouTube lives vs Facebook lives - How announcements work on Udemy - How to get traction on your Udemy course (especially if you have 0 sales so far) - Why you should break your courses down - Collaborating with other instructors - and more!

In this episode, I'm joined by Craig Carr, a sales consultant. Put your hand up if you feel like sales is "icky" or "hard"? In this episode, Craig breaks down some of his key approaches to sales that makes it easier for everyone. They include actively LISTENING to your clients and asking them genuine questions. It's about being authentic and approaching each customer with a desire to serve them, not to sell to them. In this episode, we discuss: Craig's journey into sales Overcoming hangups around sales Myths of sales techniques Why authentic communication with your customers and non-salesy techniques are more effective How to be intent on your client's outcomes (not your own) The art of asking questions, be like a doctor - you can't write a prescription until you have a diagnosis How to get out of the "selling" mindset and into authentic conversation with your customer Focusing on the client and coming from a place of serving Demonstrating that you care by actively listening to the customers How to use a combination of open and closed questions and more! Find out more by visiting https://shareyourpassion.com.au/podcast

In this episode, I'm joined by Natasa Denman, The Ultimate 48 Hour Author. Natasa shares with us so much insight on why you should write your business book, how to do it quickly and relatively painlessly, marketing and much more. Natasa Denman is highly sought-after key-note speaker (CSP accredited), coach and mentor, Natasa is an 9-time published author and creator of the game changing business model, ‘Ultimate 48 Hour Author’. She has helped over 300 coaches, speakers, spiritualists, health and wellness practitioners and service-based business owners become first time published authors in just 4 and half years. In this episode, we discuss:  How Natasa became an author Why writing a book boosts your business credibility Why people resist writing their fist book Can someone really write their book in just 48 hours? Tips for getting out of your own way when writing your own book Self publishing versus traditional publishing Why self publishing can be a better option for many entrepreneurs Ways to get your self published book into book stores How books can generate leads Planning and organising retreats Key tips for best times to run events and more! Find out more https://shareyourpassion.com.au/podcast  

In this episode, I'm joined by visionary leader and change maker, Mary Wong. If you want to make a lasting impact on this world, in this episode, you'll learn the 5 key principles to shining as a visionary leader in your field. A mother of two boys, Mary is very invested in positive futures for our planet. Her vision is to create a global movement for positive change by empowering visionary change-leaders with the tools to drive their missions. A leadership coach and mentor, Mary has been training and speaking nationally and internationally for 14 years. In her ‘Balloon Principle’ workshops and signature program she shares her wealth of expertise in connecting with audiences in a manner that engages and grows a following. Mary is currently working on the ‘Balloon Principle’ book with the goal of publishing prior to Christmas. In addition to her speaking, she has been the recipient of international writing awards for fiction, nonfiction and poetry. In this episode, we discuss: What a "visionary change leader" is What often stops people from turning their ideas into reality Mary's 5 keys to being a shiningy visionary leader How to achieve your vision and leave a legacy How networking and workshops have helped Mary create leverage in her business How she became an award-winning public speaker How having a Signature System has made a massive positive impact on her business and more! Find out more at https://shareyourpassion.com.au/podcast

In this episode, I chat to Joy Pearson, founder of Finch & Daisy Consulting LLC about understanding the difference between Sales and Profits. How many times have you seen a coach on Facebook promise to get you to your first 10k month? But what does that really mean? Is that 10k in sales? How much is that actually in profit? I chat to former corporate accountant-turned entrepreneur, Joy Pearson, about what is often hiding in the detail. You'll learn how to work out exactly what your profit is, instead of just your gross sales. But, before we get into that, the conversation took a really interesting turn when I learned that Joy frequently uses the site Upwork to find both short and long term clients for her consulting practice. I didn't even know that was a possibility. We discuss:  What makes Upwork different from other sites like Fiverr and Freelancer. The kinds of income you could be making through Upwork.  Life and business coaching and consultant work on Upwork Joy's tips for setting yourself up for success on the platform Pricing yourself correctly from the get-go How to win contracts and much more. This was such a fabulous conversation that took and unexpected turn and I loved where we ended up. Find out more by visiting https://shareyourpassion.com.au/podcast

I get asked a lot: "What software do you use to create your visual models?".  And I love getting this question because it means that there are people out there who are excited to start implementing my advice and create their own Signature System using Visual Models. So, in this episode I dive into the question: what software do I use to create my visual models? Now, because I want you to succeed and create the best visual models for you and your business, I give you a long answer. Including: What work you need to do before you even touch a piece of software Working out whether you're the right person to be designing your visual models (we're not all graphic designers) And what software my team uses to create models for clients in my Authority Accelerator program. I hope you enjoy this episode. Find out more by visiting https://shareyourpassion.com.au/podcast

A Signature System is the gift that keeps on giving. What on earth is a Signature System? If you have a service-based business, then this could very well be life changing! In this episode, I’m sharing with you: - What a signature system is - What it includes (the 4 key models you need) - Why it’s not limited to just 4 key models - And some awesome things you can do with your Signature System! A Signature System is a methodology that is unique to you, that demonstrates how you deliver proven results for your clients time and time again. It takes the years of experience, knowledge and skills out of your head and distills it into a simple and clear suite of visual models that you can use as the foundation for most of your business. What’s Actually IN a Signature System? There are 4 key types of visual models required to make up the Signature System. - Success Model - Educate Model - Excite Model - Yes Model. The four models above form the basis of a well-constructed Signature System. What Can a Signature System Do? Is it just about educating clients? No. There are many more applications, and while I don’t have time here to go into each and everyone, here are some ideas to get you thinking:   Sales - e.g. share with your potential clients your YES model to get them pumped about working with you. Content  - Use your system as the basis for ALL your online content. Networking - Having a signature system can help clarify what you do when you’re at networking events. Press release - Use your models in press releases to whet the appetite of the media. Use it as the basis for a course. Write your book based on your Signature System. Pop one of your models in your email signature! Use your signature system in a sales brochure. Add them to your business plan. Chuck ‘em on your website’ Make banners or signs with your models to use at conferences and trade events’ Top tip posts for social media. Get your staff up to speed quickly and efficiently with your signature system. Once you’ve got a signature system, you can more easily franchise your business. And much more! I hope that gives you a little more idea into what a Signature System is and why your business will benefit immensely from having one!

Branding is a big part of positioning ourselves as experts an thought leaders, especially in the online space. But, with so many brands out there, how do you stand out from the crowd? How do you create memorable, authentic brand experience that will resonate with your clients? On this episode, I’m joined by Emma Weise from Fresh Sage. Emma is the creative mastermind behind my branding, which I’m still using consistently over 3 years later. I frequently get compliments on my brand and am always referring those who ask to Emma. Emma is the perfect blend of strategy + visuals and making sure those two are working hand in hand. Plus, her branding recipe is a delight to go through. She’s systemised the process and creates consistently outstanding brands. So, let’s dive in. In this episode, we discuss: • What is branding? • Crafting a brand experience • Branding and online business • Why is branding important? • How to build credibility when you’re starting out • Why consistency is key when you're starting out • Thinking about the experience you’re cultivating • Alignment of brand strategy and business strategy • 3 secrets to how to use branding to leverage yourself as an expert • How to create a brand with longevity • Tips on how to have consistent brand image online • How to use Canva effectively with your brand • And more! Find out more by visiting www.shareyourpassion.com.au/podcast

In this episode, I’m joined by video marketing expert Jenny De Lacy to discuss her 4 keys to creating and leveraging your video marketing to help you build your profile, people and profits. In the next few years, video is going to be the main way people consume content online. So, how do we as business owners make sure we are ready for this change? One way is to get in early before the the change is fully upon us. Gone are the days where our websites needed to be responsive (and therefore had little to no video), now people are expecting more and more video from us. So, I invited my colleague and Authority Accelerator graduate Jenny De Lacy onto the show to discuss video marketing and how to leverage it in your business. In this episode, we discuss: How Jenny’s visual models gave her even more clarity for her videos Why video is taking over the internet Changes around having video on your website How do we implement video marketing when we’re not a big corporate Who is video marketing for? Who is it not for? 4 key ingredients for getting started with video marketing Where are my people and what do they need? What do I want them to know? How getting clear on your message first will improve all your video marketing How to not get stuck in the figuring out the mechanics of video Tips for getting confident on video How to use Facebook lives at an event well How to make your Facebook lives look good on your page and be still valuable after the fact And more. Find out more www.shareyourpassion.com.au/podcast

I create a lot of visual models for myself and clients, and I see a lot of people creating visual models, which is amazing! I hear from people frequently how much value they’re adding to their business already with their DIY visual models. So, in this episode, I’m sharing with you my top three mistakes people make with creating visual models DIY-style, and how to fix them. 1. MIXING YOUR METAPHORS. A visual model should align with what you’re communicating in your model. If you’re showing people how to get from A to B and it’s a linear process, you’ll want to choose a visual model that shows that it’s linear. Pro-tip – If you’re illustrating a linear journey from one point to another, don’t use a circle. 2. OVER-RELIANCE ON ONE SHAPE. Once you understand a type of model, it’s easy to go out and make all of your visual models like that. And I see this, particularly with Venn diagrams. I love a good Venn diagram, but if it’s the only shape you’re used to working with, it can become repetitive and confusing. If you have a Venn diagram for everything, it can be hard for your clients to remember which is which. Venn Diagrams are great for: Distinct ideas that have overlapping elements. Separate principles that when brought together create something amazing. Pro-tip – Mix up the models. Have a Venn diagram for one. A series of arrows for a journey or process. A circle with interlocking parts for success principles. That way your clients can quickly and easily recognise and recall your different models. Use things like angles (sharp or rounded), fonts, colours and icons to help make your models look like a cohesive suite. 3. MIXING UP THE 4 DIFFERENT TYPES OF MODELS I see people trying to cram everything they know into one type of model. But, you need different models for different types of information. Back in episode 67 I went into more depth about the 4 different types of models. 4. TOO MANY WORDS A visual models is supposed to take something complex and make it simple. Keep it to between 1-3 words per section on your model. You want to be super concise and clear. For more information visit www.shareyourpassion.com.au/podcast

On this episode, I'm chatting to registered psychologist and business owner Natalie Turvey about boundaries and your business. Boundaries are super important in our personal and business lives. We need them to set expectations for ourselves and others and become better communicators. But we're not taught very well how to manage our boundaries and just how important they are for business success. And that's why I wanted to talk to Natalie. In this episode, we discuss: What are boundaries The different types of boundaries: physical, emotional and mental boundaries Gaslighting and what it is Understanding your boundaries in different areas How boundaries are relavent in business Using boundaries to facilitate better communication with your team How boundaries improve aspects of your boundarires Where people go wrong with boundaries 3 step process to asserting boundaries in the workplace How to start working on implementing stronger boundaries Find out more by visiting www.shareyourpassion.com.au/podcast

On this episode, I'm chatting to Steph Clarke, a learning and development professional about the learning mindset of leaders. As business owners, we're in a leadership position with our businesses, as the go-to experts in our field and more. So, how do we become better leaders? One answer lies in how we approach learning. And I don't just mean going to conferences and regular professional development (althougth that's part of it). It was great to sit down with Steph Clarke and unpack the leadership learning mindest. In this episode we discuss: - What is a learning mindset? Is it the same as a growth mindset? - How our ego stops us learning - How to build a learning habit - Thinking bigger than courses - How we can take it too far (learning for procrastination) Find out more by visiting www.shareyourpassion.com.au/podcast

On this episode, I'm sharing with you how to create your very own Signature System with Visual Models. None of this is rocket science. It's about breaking down the things you do for your clients, why they work with you and more into super simple visual models that together form your own signature System. In this episode, we discuss: What is a "Signature System"? Common mistakes people make when trying to create their own Signature System Why you need more than one model Which models you need as your basis What is a "Success Model"? What is an "Educate Model"? What is an "Excite Model"? And finally what is a "Yes Model". Find out more by visiting www.shareyourpassion.com.au/podcast

Getting overwhelmed with your entangled thoughts? Renee Hasseldine, the IP Assets Queen, is ready to help you transform your ideas into a tangible methodology through visual models. Visual models are beneficial for marketing, your sales process, your...

Getting overwhelmed with your entangled thoughts? Renee Hasseldine, the IP Assets Queen, is ready to help you transform your ideas into a tangible methodology through visual models. Visual models are beneficial for marketing, your sales process, your team, customers and your legacy. Her S.E.X.Y. model will help you better grasp the power of visual models. Business owners and thought leaders can improve the efficiency of their marketing and widen the reach of their products through the use of business models. In this episode we also discuss the huge benefit of having a focused niche, which will not only make it easier for you to attract your ideal clients, but also will aid in creating your visual models with a focussed impact. For full show notes and links visit: https://samanthariley.global/podcast/10/

On this episode, I'm joined by Cathryn Warburton to discuss protecting your intellectual property. How do you protect what you create? What is copyright? What does it protect? In this episode, we discuss: Setting business boundaries What is Inttelectual Property What is Copyright and how to get it How to check whether you can use stock images What to do if you get a letter of copyright infringement How Cathryn has used courses to create leverage and make a difference Bulletproofing your business And more Find out more at www.shareyourpassion.com.au/podcast

On this episode, I'm joined by marketing and communication expert Anna Osherov. Anna is also the founder of the Holistic Business Hub in Melbourne. If you've ever wondered what the secret formula to great marketing is, Anna Osherov shares her 5 step process in this episode. These are her 5 key ingredients to market ANYTHING. A quick overview: 1. Start with your vision (including mission, goals, values, fears etc.) 2. Set your goals and make your commitments 3. Define your audience and clients (and how to do that) 4. Looking at your product eco-system (and why you need one) 5. Mastering your pitch (name - same - fame structure).  Discover all the juicy details of how to implement this in your business by listening to the podcast today. Find out more at www.shareyourpassion.com.au/podcast

On this episode of Leveraged and Loving It, I'm joined by podcast pro Ashleigh Rae to share her tips and techniques for adding podcast guest to your repertoire of business strategies. Being a guest on a podcast is an incredibly powerful and leveraged strategy. You get access to brand new networks and get to spend up to an hour with the listeners of the podcast, which is huge! Normally with any other kind of online media, readers or viewers might spend maybe minutes with you. But with a podcast, you're in their ears for anywhere between 15 minutes to an hour. It's huge. But how do you get onto podcasts as a guest? How do you be a great podcast guest? What tech do you need? All will be answered on this episode. Find out more www.shareyourpassion.com.au/podcast

In this episode you'll discover: How to write the first draft of your book in three days How to use post-it notes to streamline your writing process How a writing retreat can help you finish your book How to go on a writer's retreat from the comfort and ease of your own home How deadlines and accountability can keep your writing on track Why shedding personal baggage is important to moving your book forward How an expert book can serve as a networking tool

In this episode I interview Renee Hasseldine, a course creation and leverage expert from Share Your Passion in Melbourne, Australia. After a corporate career that included stints in the tech and finance sectors, Renee ran a careers coaching firm for 11 years. During that time she was also part of the senior leadership team for Robbins Research International, leading and coaching participants through Tony Robbins' personal and professional development programs. Determined to not only live a fulfilled life herself as an entrepreneur, Renee founded Share Your Passion in 2014 to help other entrepreneurs do the same, by leveraging their expertise, particularly by creating courses. She shares her signature 7-stage process of course creation in her bestselling book Share Your Passion, which provides experts and entrepreneurs with a simplified system to launch their courses. In this interview Renee discusses: •    How to know when you're ready to create a course and the four foundations you need in place to do it successfully •    The type of course you should avoid creating •    The 7 stages of course creation •    How to figure out what courses to create •    How to work out what to give away for free and what to include in a paid course •    The biggest mistake business owners make in relation to course creation •    The different types of platforms for course delivery and how to choose which is best for you •    Whether or not to have continual open enrolment or set start and finish dates for your course •    And much more Visit the Share Your Passion website where you can download Renee's 7 Stages of Course Creation free checklist Check out Renee's book Share Your Passion on Amazon  Brands mentioned in vegan business news roundup: D's Naturals The Grub Factory Green Condom Club Veggemo   RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Follow Vegan Business Media on: Facebook   Twitter  Instagram  Connect with me personally at: Facebook  Twitter  LinkedIn

In this episode I interview Renee Hasseldine, a course creation and leverage expert from Share Your Passion in Melbourne, Australia. After a corporate career that included stints in the tech and finance sectors, Renee ran a careers coaching firm for 11 years. During that time she was also part of the senior leadership team for Robbins Research International, leading and coaching participants through Tony Robbins’ personal and professional development programs. Determined to not only live a fulfilled life herself as an entrepreneur, Renee founded Share Your Passion in 2014 to help other entrepreneurs do the same, by leveraging their expertise, particularly by creating courses. She shares her signature 7-stage process of course creation in her bestselling book Share Your Passion, which provides experts and entrepreneurs with a simplified system to launch their courses. In this interview Renee discusses: •    How to know when you’re ready to create a course and the four foundations you need in place to do it successfully •    The type of course you should avoid creating •    The 7 stages of course creation •    How to figure out what courses to create •    How to work out what to give away for free and what to include in a paid course •    The biggest mistake business owners make in relation to course creation •    The different types of platforms for course delivery and how to choose which is best for you •    Whether or not to have continual open enrolment or set start and finish dates for your course •    And much more Visit the Share Your Passion website where you can download Renee's 7 Stages of Course Creation free checklist Check out Renee’s book Share Your Passion on Amazon  Brands mentioned in vegan business news roundup: D’s Naturals The Grub Factory Green Condom Club Veggemo   RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Follow Vegan Business Media on: Facebook   Twitter  Instagram  Connect with me personally at: Facebook  Twitter  LinkedIn

Katrina Fox interviews Renee Hasseldine, vegan course creation and leverage expert from Share Your Passion.