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VML CEO Jon Cook on how the agency came up with Wendy's now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Ilyse: (00:01)I'm Ilyse Liffreing. AndDamian: (00:02)I'm Damian Fowler.Ilyse: (00:03)And welcome to this edition of the current podcast.Damian: (00:10)This week we sit down with John Cook, the newly minted global CEO of VML.Ilyse: (00:16)VML is the new name for what is now one of the world's biggest creative companies. It's the result of WPPs merger of two of its creative agencies, Wunderman Thompson, and VMLY and R. The new company will employ 30,000 people in 64 markets.Damian: (00:34)WPP says, the merger is about simplifying business and unlocking scale for its clients, which includes blue chip companies like Colgate, Palm Olive, Dell Ford, Microsoft, Nestle, and Coca-Cola.Ilyse: (00:45)John Cook joined the agency back in 1996 when it only had 30 employees, which back then was just called VMLA full circle moment. He starts by telling us about the significance of the merger announced in October.Damian: (01:00)And one note, the first part of this podcast was recorded live at advertising week, New York. So John's audio changes a few minutes into the podcast.Jon: (01:11)I think it represents a reaction to, um, to several things, a reaction for holding companies like WPP to be simpler and easier to access. These are, these are two great companies within WPP, but they're two big companies. And that that can create confusion or complexity in within WPP. I think we've always simplified that well, but this takes that to the next level. This is a radical move in terms of simplicity. So I think it represents the thirst that marketers have for a simpler holding company landscape. A simpler WPP absolutely does that. It represents, I think, I think a statement about where the future of marketing is going. That a lot of people are pursuing you on one level. You've got consultants, you know, big consultancies pursuing creativity and trying, they're trying to acquire it, hire it, build it, and, and all having various levels success with that.Jon: (01:57)This represents a move to have the scale of some of the biggest consultancies, but with a creativity that I think a lot of them are really trying to have. We will have that right from the beginning. It represents, uh, a statement about where a lot of advertising agencies who are trying to stay relevant are going, meaning a lot of advertising are fantastic creative organizations, but they're all grappling with how do I add commerce, CRM, loyalty, technology, data. We have all that. When you put these two things together, what what I hope, and I think what we hope is that we are jumping right to that place where ad agencies and consultants are both trying to go from two different directions. We go there right now from the jump globally with, uh, two companies that already know each other really well, and it's a lot easier to say.Damian: (02:38)And so in, in, in effect, it's driven by the changing economics of advertising.Jon: (02:43)Yes, I think I I don't think it's solely driven by the change, the economics of advertising. I think there are economic advantages to being simpler. 'cause you can, you can be more efficient in, in how you deliver your, your agency. You can be, you know, and you can offer a lot. But I think it's, I think it's more driven by a fusion that marketers are looking for, not to speak for all marketers, but I think they struggle with how do I get brand storytelling and the the stories I wanna tell my by brand? How do I get that closer and closer to my product, the customer experience? And if I've got that right as a marketer, how do I then put that closer to the way people buy my product or transact or make a commitment to me as a brand? We're not perfect, and it won't be perfect right off the bat, but we have a really good chance to be the agency that can unite brand experience, customer experience, and commerce. Those three things aren't in our ingredients because they're fun or because we like those words, they're in our ingredients because that's the trilogy that marketers are looking for to, this is the absolute answer. For some peopleDamian: (03:41)May be a little bitJon: (03:42)Sad about sayingDamian: (03:43)Goodbye to some of those famous, famous names.Jon: (03:45)Like,Damian: (03:46)WhyJon: (03:46)And notDamian: (03:46)What, what do you say to those people?Jon: (03:48)I'm obviously in the camp of believing that evolution and simplicity is necessary to, to, to kind of go forward, but I have a ton of, um, respect and empathy for the fact. There's a lot of, uh, big brands that have built this to this place that we, that we are in now. And I think all you can do as a leader is just do two things. You can respect the heritage. It's not just heritage for heritage sake, heritage of capability. There is greatness in all those companies. It still exists in each of those companies in the, in the new company. As much as we're gonna respect that heritage and, and, and use all those ingredients to build our capability, at some point we have to make it about the future. So it's about informing the future with, with all that heritage. So it's, it's not just heritage for heritage sake, it's heritage to inform a, a future. And that's a responsibility we have to, um, you know, you know, in any company, but certainly an agency, you're trying to create a future for people to do what they want to do, and you have to make decisions about what gives you the best chance to do that and do that powerfully. And this does that.Ilyse: (04:47)Now, we, as both previous journalism majors find this really interesting that you actually started your career as a journalism major at the University of Missouri in 1993. In 2018, you delivered even the commencement address at the School of Graduation Ceremony. So I'd love to know what words of wisdom you shared about like what journalism really meant to you and maybe how it has even like shaped you as a marketer. Uh,Jon: (05:14)I had worked at Disney World for a while, and I remember some of, some of the advice I gave was, you know, you're, you're journalists and it's all about facts and, and, um, you know, this story, but it said, never lose in, in all the story and all the facts. You know, never lose the ability to add some pixie dust to things. Uh, especially those of you who are going into strategic communications. The meaning that, you know, we should be the exciting part of someone's day and, and the, and never lose the idea of what Disney World does, which is they exceed these already crazy high expectations. And what can you do in your career to bring your own pixie dust to every situation? So any interaction with you or your brand has that pixie dust. And I think journalism today, it's, it's even more critical to have a little bit of a brand and to have a, an expectation that a journalist has a, has a point of view and has a brand and, and, uh, like it or not. That's, that's, that's critical.Ilyse: (06:02)Beyond that, do you have like a guiding like set of principles that you adhere to maybe even keeps you up at night?Jon: (06:11)It's pretty easy, which is just show up and follow up. It's served me well. The gravity of how you show up and how you follow up changes through the years. But it, in your early in your career, it might just be, Hey, be at meetings, be present, be in the office and follow up. Be the one who you people count on to when you're in a meeting, something happens as you become the, you know, like ACEO of a company. Your show up is more than just being there. Your show up is presence and, and bringing gravitas and bringing trust to a situation, you know, and I think we all can use the positions we have to, to show up and follow up at different levels, but show up and follow up and just keep that advice going.Damian: (06:45)What's interesting about your role as a, as a creative person is that interactivity, and you mentioned you were with the world's biggest brands, including Coca-Cola, Colgate Palm, olive Ford, Microsoft, the US Navy even, and, and Wendy's, you know, can you tell us a little bit more about what makes for a winning brand campaign? You know, obviously that pixie dust is, is part of it,Jon: (07:07)This will sound cliche, but finding that cultural resonance, the cultural relevance, the cultural interaction point that that makes a campaign go from being an announcement or a set of awareness to something that someone can participate in. And I don't just mean content co-creation, but I mean something that enters, enters people's lives and, and becomes part of them and or makes them feel something and take an action. Wendy's is a, is a long time great client, we've worked for 'em for 10 years and Wendy's was always kind of an old fashioned, maybe your grandfather or grandmother's brand, and we said, let's give Wendy a voice. Let's give her some sass invented this idea of, of how much sass Wendy would have, would be different by medium and by channel, but she would always be a little sassy to the point where then online when and on social media, Wendy would start to, to roast people.Jon: (07:52)Meaning kind of take take aim at somebody and not in a, not in a mean hearted way, but this idea of roasting someone. I say all that to say that it became as elaborate as we invented a, a national roast day holiday where then now every brand or a lot of brands around the world then on that day write Wendy and say, roast me. You know, so it might be Aflac saying, Hey, Wendy's roast me, and then Wendy, our, our Twitter will come back with a picture of a, you know, a cooked duck to add to that, that we are, Wendy's is a person, Wendy's is a, there's a name in the name. So we would be remiss not to have some personality, and then we'd be double remiss not to have personality that had some zing to it. So then you establish, okay, here's a place that can be believable. And I think it was also kind of a position that allowed Wendy's to be ageless. You don't know if Wendy's what age she is really, and we could, we could attach a personality that could kind of flex be a little more, a little more SaaS on Twitter, a little friendlier Wendy on Pinterest and everything in between. And it gave us a lot of flexibility. So yeah, it was, it was coming, there was an opportunity space in the market and we just totally filled it and we stayed with it for a decade.Damian: (08:55)How do you sort of like know when you've got your finger on something, how do you stay there? How do you stay relevant? How do you keep up with what's going on in the culture?Jon: (09:05)Oftentimes there's a, there's an interaction with a brand that's unintended or emerges organically. The more brave or the more aware brands are, are tapping into that. You see some of the work for Ford right now in the US is all about being from America and doubling down on America, but the level of volume that they were seeing online, the level of volume they're seeing and the passion out there, that's, that's something we need to not just respond to in social, but but double down into. And I think it's a good example of listening and, and, and kind of taking the cue from the way people are interacting with a brand.Ilyse: (09:36)Um, and obviously you've been in this career for like three decades now. To what extent has the nature of digital media changed anything for, for instance, I know creativity is definitely still premium, but there's such a different cadence to the ad calendar these days. Um, could you talk a little bit about that?Jon: (09:56)Spending time with a brand, entertaining yourself, educating yourself and shopping have all come together into one paradigm for each of us, no matter how the platforms evolve? That's what's the most exciting thing to me. And it's, it's actually how we're trying to build the agency. Because if you think about your own behavior, let's just take Instagram for example. You're, you know, you're, you're going to Instagram probably to entertain yourself. You end up buying something whether you need it or not. You're, you're gonna buy something you've educated your best self about a brand you didn't know. And you've gone deep on a whole new cultural thing that came into your life. You just went there to, to kind of kill time. And I think 20 years ago, my advertising moments were my ad moments, my shopping was my shopping. And I just love, I mean I I I'm sure you both experience this, it's, it's all coming together.Ilyse: (10:36)Why is following consumer behavior in this way connected to building a relevant agency? I know your tagline is all about like connected brands.Jon: (10:46)If you follow that trend, the idea of those things converging, you would build your agency completely different. And so a couple years ago we invested heavily in something that's not in a lot of ad agencies. This is just one example, but deep, deep global commerce and shopping capabilities. And so I, I hope we're doing it the right way, but that investment in an agency, an ad agency is uncommon. The reason we did it is the answer to your question, which was, if the way we're telling a brand story or inviting people to experience a brand is gonna quickly meet the ability, if we do our job on that, we're gonna have somebody wanting to make a commitment to that brand by buying something, joining something subscribing to something. And it's amazing, it took this long for people to realize that if you do a good enough job in your brand communications, you're going to have somebody who wants to, to take an action. So as agencies, I think we should be building in that, that capability. Other agencies may look at a different way, but if it's a quest for relevance, I don't think you can be a relevant agency without the ability to both tell the story and then complete the task of of, of being able to transact.Ilyse: (11:48)What about when it comes to like, streaming and like connected tv? How are you guys looking at that channel?Jon: (11:54)One way that we're really hoping happens is that those channels get way more advanced than they are right now about the way that advertising could be present. So Netflix, you know, would, would now sell a, an advertising model where you can pay a premium amount of money to have advertisement as the advertising agency or the story creators. Where I think we're lacking and we would like to see the biggest progress there is being way more creative with the formats you're able to to, to do. So I, I'm hoping as streamers get more and more into advertising, they're not just plopping 32nd TV formats on the front of, you know, a show you might watch on Netflix or just interrupting it four times throughout the hour for 62nd TV spots. There will be a huge miss. I do think a lot of 'em are going that direction first because it's just the nature of what's easy and convenient. But there will be a streaming platform that will break that up and allow brands to tell stories in a unique way and, and create entertainment on their platforms that lives next to that will be the, the platform that I will love. And that's what we're keeping our eye out for.Ilyse: (12:52)What about, um, when it comes to like shoppable ad formats on streaming, do you feel like there's a future there? I know it's kind of seems to be gaining some speed.Jon: (13:01)I was watching Billions the other day of shows, you know, I dunno if you watch billions or not, but you can actually go in and then see everything. 'cause you know, you liked that show for the, the glamor of all the, the clothes and the, you know, the, the cool settings and then you can kind of go in and see what everything costs that particular character and you're not able to then go buy it yet, but that next step would be able to go buy it or find out. And a lot of the stuff on there is pretty dreamy in terms of price, but as you could do that for things that pro that cost any amount and actually go see what everybody's wearing, this, this exists, it's just not mainstream yet. But I I love that idea. I think it's to where you're, where you're taking that question. I love the, the future there.Damian: (13:36)I'm wondering if there are any themes in advertising that sort of are changing with the culture and the digital culture too. I mean, we've had an important shift, you know, recently with brands marketing with Purpose. I'm kind of very interested in that relationship, you know, the underlying zeitgeist in a way and how that finds its way into ads. Is there anything that you've noticed that we could, we could put our finger on and say that's very nowJon: (13:59)Advertising agencies or brands? The word storyteller gets thrown out really liberally, you know, like it's, it's such a sexy word and it sounds really cool, but often I look at the work of our industry and including our own agency sometimes, and you're not really telling stories sometimes we're not living up to the sexiness of that word. The better brands are starting to, to truly tell story. I mean literally tell stories by creating content and creating entertainment and creating that right balance between, um, being entertained and, and getting across brand principles. And when you do that, you create something entertaining enough to hold a consumer's attention, then you've kind of earned the right to be as purposeful as you're, as you're describing the trend, you almost have to earn your right as a brand to talk about your purpose by creating a, a forum of something gripping and entertaining or, or compelling to then put that purpose through. Because I think purpose without that comes off a little preachy, uh, a little self-serving or a lot self-serving.Damian: (14:55)I I saw a new Kantar study recently that highlighted the importance of humor in advertising and said that after several years of super serious heartfelt purpose-driven ads, humor is making sort of welcome return. How and wise humor such an important brand building tool.Jon: (15:09)I mean, candidly, I, I, first of all, I miss humor. I think that notion is correct. I don't think it's coming back fast enough though. I think the, the industry advertising industry has so many award shows and so many award platforms, and I, I love that it's a chance to get your work out there, creates great work, creates great community, creates great awareness of the great work that agencies are doing. But some of it has gotten a little bit to the point where the best way to grip a, a jury or to grip somebody judging work is to do something that makes you cry or that makes you feel, uh, like you're saving the world. And so the work tends to go that way. It's really powerful, but that just, it just doesn't lend itself to any humor. It's the, the everybody taking themselves so seriously trying to create work that, that saves the world. I'm all for saving the world, but can we have some fun while we're talking about that? And I think, I think award shows in general, I'm not, not talking about anyone in particular need to do a better job of rewarding humor.Ilyse: (16:05)In 2022, you had a near death experience and as you told Adweek, you called it a story of either angels or coincidences. Can you tell us what happened and how it changed you?Jon: (16:20)Really healthy heart, really healthy, um, generally speaking and was running one night and, and basically died for eight or nine minutes without a pulse, uh, because of, um, a real freak show arrhythmia that I'd had for two weeks without knowing it. Just real, nothing hereditary or genetic about me. Just an odd thing, a very rare thing that happens to me. I was running at seven 30 at night on the street where there's not many people, but that particular moment, um, among other people, a uh, cardio doctor drove by. Like, like I told Adweek in that story you're talking about, if you had to write up who would drive by when you were dead with a heart thing, who would you want to drive by? Literally the exact description of who I'd want was this, um, cardio doctor who was, by the way, was coming home two hours early that particular night to see his brother who was in town and happened to be driving by still in his scrubs.Jon: (17:09)It's, it's just awesome that he, that he did that. The coincidence or the angel thing, somewhere in between all that was this guy stopping and not only, not only stopping somebody who stopped and used the skills that they possess, because what I've learned since it's one thing to know CPR, but there's a whole other level of then the bravery that it takes to notice somebody down to go use that CPR you've probably actually never used in your entire life. Put your hands on somebody's chest, crush their sternum, put your mouth on their mouth. It all sounds really good in the textbook. It all sounds good in the class, but somebody actually has to go do that. And then because somebody did that, you know, I'm still here.Ilyse: (17:44)How would you say though, that it has like, changed your life since that incident?Jon: (17:49)If you think about any friendship family member you have, if you just stop right now and thought, what was my last interaction with all them, you know, would it, would it be the right place with every relationship that was important to you? It's probably not, it's probably a fight with this person, probably a, a Matt experience with this person. Probably maybe a, I love you to, to this person, but it would be a mixed bag. Not to be too dramatic, but it really makes you think, man, what if I did die right there that, you know, and my daughter, my third daughter hadn't seen her in two months, or one of my daughters I saw the week before and had the best weekend we've ever had, you know, and everything in between makes me really think every now and I do take a quick inventory about where I am with every relationship and, you know, may maybe it forces you to say something that you wouldn't normally say in a good way or appreciate somebody a little bit more. I have determined it's way more fun to be alive than dead. That's my other takeaway, .Ilyse: (18:37)And that's it for the current podcast. Stay tuned because next time we'll be speaking with Beverly Jackson, the VP of Brand and product marketing at Zillow,Speaker 4: (18:48)Going where our customers are and having a conversation with them in a way that's meaningful to them breaks through and it sort of disrupts the expectations of who we are and what they want from us. The currentDamian: (19:02)Podcast is produced by Wonder Media Network. Our theme is by loving caliber. And the current podcast team includes Chris Brookley and Kat Vessey.Ilyse: (19:09)And remember,Jon: (19:10)Never lose in, in all the story and all the facts, you know, never lose the ability to add some pixie dust.Ilyse: (19:16)I'm Ilyse. AndDamian: (19:17)I'm Damian andIlyse: (19:18)We'll see you next time.

Welcome to another episode of Day Drinking on Delmarva! In this episode, our hosts, Tony Russo and Todd DeHart, share their experiences and insights while enjoying some bourbon. They start by discussing a canceled shoot due to bad weather, but Tony is surprisingly okay with it. Then, they dive into the topic of a powerful tool called Cast Magic that Tony has recently discovered. Tony finds Cast Magic impressive, as it provides timestamps and creative titles for interesting parts of their podcast, making editing much easier. Tony shares his thoughts on their podcast being somewhat of a vanity project and his struggles with promoting it. However, he is amazed by the capabilities of Cast Magic in summarizing and extracting key information from their podcast, which he believes can help attract more listeners.In their quest to encourage more people to write, create, and enjoy art, Tony and Todd express their disinterest in voting on budgets or being on committees. They mention their Substack account, where they publish news and sell Tony's book, "Being Burly." While some content requires a minimum payment of $6 per month, they also provide free content to engage with a broader audience. Tony emphasizes the importance of enjoying the present moment, regardless of the time of year, although he admits struggling with this concept and sometimes waking up with negative thoughts. He encourages the audience to engage with them on social media and provide feedback on their newsletter, partially written by AI, where any mistakes are promptly fixed, except for instances where they may have said something inappropriate. Moving on, they discuss the Maryland Writers Association's annual conference in October and encourage people to attend. They also mention the "3rd Fridays" art walks that take place in various towns, including Salisbury, Berlin, Crisfield, and Cambridge, and Tony declares his plan to participate in as many third Friday events as possible. Touching on a serious topic, Tony reflects on the perception of white people being racist and shares personal experiences of racism directed towards white individuals. He discusses the challenges of distancing oneself from racist views expressed by others and even mentions how wearing masks during the mask controversy could temporarily shield one from racist comments. Tony expresses concern about computer algorithms categorizing individuals as racist and its potential impact on the content they see. He also shares his frustration with algorithms making assumptions about his preferences based on his identity, especially regarding the lack of diversity in recommended content. Tony contemplates sending a note to Amazon to actively seek movies with black actors, in an effort to broaden his entertainment choices. As the president of the local chapter of the Maryland Writers Association, Tony talks about its role as a state-sponsored arts project and his involvement in preventing negative impacts caused by COVID-19. He briefly mentions the association's monthly meetings, which discuss budgets and other writing-related topics, but admits not paying close attention to those discussions. The hosts engage in a lively debate on whether July 4th is considered the beginning or middle of summer. Tony shares his personal perspective, defining summer as the period between Memorial Day and Labor Day, taking into account the school schedules of high school and college students. He playfully concludes that the love of summer solely belongs to the month of July. Throughout the episode, Tony emphasizes the importance of taking time to acknowledge and enjoy the present moment. He shares his personal experiences, such as playing golf with friends during the summer, and encourages listeners to do the same. In discussing their work with various clients, Tony mentions his control over specific channels, including the search page and the "for you" page. He highlights the personalized algorithm that reflects his interests and preferences. Tony mentions his new restaurant, Starboard Claw, and expresses frustration with irrelevant content appearing when searching for it, but he intends to train the algorithm to better suit his needs. To wrap up the episode, Tony reveals that he hosts a podcast called Funeral Service Insider for funeral directors and recently recorded an episode on Green Burial, a popular topic. He shares his excitement about a transcription tool they discovered that provides 80% accurate transcriptions, assisting with SEO and generating text for their podcast episodes. Furthermore, Tony is thrilled that the tool creates introductions, reel scripts, social media posts, and tweet threads for different platforms, ultimately streamlining their content creation process. Be sure to tune in and enjoy this episode of Day Drinking on Delmarva, where Tony and Todd cover a wide range of engaging topics while sharing their love for bourbon and the present moment. Cheers!TRANSCRIPTThis week though is the Maryland Writers Association because I am a member not only that, I am the president of the local know I had my first meeting this week. And if you are a member of the Maryland Writers Association, I apologize in advance because I'm going to talk a little Maryland Writers Association s**t because I think it's adorable. And I mean this all with love in my heart, but have you ever been to so I'm on the state board. So the Maryland Writers Association is a state sponsored arts project and I'm a member of that esteemed board. And they get together once a month and they talk about writing stuff. I've got to be honest, I didn't pay real close attention. They talk about budgets and things like that. And the reason that I wanted to become president of the local board is that nobody else was and I helped found it and I didn't want to see it. Got it got you know, kind of run over a little bit by COVID. And Stephanie has been out of her mind busy and she was the president for like six years. And it is a kind of thing that'll wear you down. One of the things that wears you down is this monthly meeting where it's about I've got to admit I have no idea how long it was either. It was anywhere between it was maybe an hour, maybe 2 hours.You were writing the whole time, weren't you?Well, I don't want to give away too much, but I was in one of those conditions where I'm like how much time has passed, man? Like four years. So I'm not sure how long the meeting is. It could be an hour, could be two, could be ten. But people don't get into writing to be on boards. It's not pleasant. And I see why people do it. I don't see how anyone enjoys it. I use all my spare time to do more writing. It's this thing that always bothered me about Ocean Pines. You work your whole life in upper middle management in a Fortune 1000 company and you bust your ass and you don't know your kids names and your grandchildren don't talk to you. And then you retire to Ocean Pines and you get on their board of directors and like really?Yeah, really.I don't know. It's not my scene. I guess what I'm getting at, I'm not a really good representative.But you are.You can't put me on a board. I mean you can put me on a board, but you can't like I'll go to the thing. I'm not going to participate, but I will make an announcement from the board. There's a Maryland Writers Association has an annual conference in October and they want people to go. So you should go to Mwa.org or whatever and find out about Ever. What I do want to talk about are third Fridays before I use up all my commercial time. Salisbury has third Friday events, which are art walks. Lots of places have them. We're going to try to do as many as possible. So when there's something in Berlin, if they're letting art things come for free, we'll do that. There was one in Chris Field, as I understand it, one in Cambridge, my second favorite town on the Eastern Shore. And all those places have them. We're going to do them all. One of the things we're going to do, though, and I want to entice you, this is coming out on it would be a miracle if it was out on Friday the 21st. I've got to be honest. So let's say this comes out Monday, which is July 24. On my calendar, there's a third Friday every month. So please put August 18 in your schedule, because what we're doing is something called the Exquisite Corpse. And as I explained to Todd, we're going to start off with one sentence and then we're going to let someone read that sentence and write the next sentence, and then we're going to cover it up and cover it up so everyone can write a sentence. Everyone who wants to can write a sentence based on the previous sentence, and.Todd DeHart [00:04:39]:We'Ll see what kind and nothing more.Tony Russo [00:04:41]:And nothing more, right. And so we'll see what kind of it's like a weird kind of telephone, almost, right, where you have enough information, you have information to continue, but you don't know if you're making any sense.Todd DeHart [00:04:56]:I feel like this is like an improv kind of it is.Tony Russo [00:05:02]:And that's my promise as the new MWA lorison Shore. By the way, that's M-W-A-L-E-S. So it's like MW ales or M wales, but I like MW ales instead. What I want to do is I want to get more people to write, more people to make stuff, more people to enjoy it. I don't want to get people to vote on budgets. I don't want to get people to be on committees, which is what makes me a mediocre president, but hopefully an effective one where we get more people who are writing, making stuff. We're going to bring back one true thing for sure, hopefully in the winter, once we get everything else together. So please stay tuned to that and you can follow everything that I do on my substac by substack is bytonyruusso substack.com and all of my news and stuff is on there. You can buy my to. I meant to tell Todd. Oh, I think I did. I've started my Burly book is now out, and every Friday I publish another section of a book that didn't get published called Being Burly. And as I'm going back through it. I've said it before and I've said it again. It's pretty good. So it's $6 a month is the minimum to have access to all that. Although there's plenty of free stuff. I write one free thing and one paid thing each week. Sometimes I write two paid things, but I write at least one free thing every week, and it's fun to read. And that's the end of my commercial. You talk now while I get a drink? Yeah.Todd DeHart [00:06:46]:What are you drinking today?Tony Russo [00:06:49]:I am drinking water. The people I'm sorry, they don't know this, but you do, Todd. We moved it back to 04:00. We usually record at three. Today we moved it back to four. I started writing at two, and Tod texted me at, like, 410 to say, are we still doing this or what? I didn't get a drink. I have the last little bit of some soda water, and I have about half a thing of regular water, half a container of regular water, and then a little bit of coffee left from this morning. So I have a nice collection of cups here on the side of my desk, but nothing alcoholic. I saw you were drinking something alcoholic and brown.Todd DeHart [00:07:28]:I am drinking a little bit of bourbon, and because we got pushed back a little bit, we had a shoot that actually ended up getting canceled because of the weather, which is fine, because I, too, was kind of in the zone and had sent you an email at 330. And then I looked up and it was 410. Are we still doing this? But no, it's been fun. Bourbon is a way of life for me. The one cool thing that we've been doing is a tool that you actually introduced to me last week on Wednesday. I record the Dewey Beach podcast on Thursday, and I ended up playing with this tool called Cast Magic, and it was pretty robust. I mean, you sent probably an hour after we finished recording an email to me that said, this was generated by AI in whatever, under ten minutes. And it was a synopsis of the show. It was a great newsletter and fantastic. So it was a neat tool, especially for somebody who does podcasts like we do, because I am always in the frame of mind. Well, I'm always doing so many other projects. And truthfully, the podcast, I some feel like it is a vanity project, right? In some respects. So I want to promote it. We talk about this all the time is that we don't really do a good job of pushing our own show that we've been doing for a know recording as long as Joe Rogan has, with a fraction of percent of the success. But this was a really neat tool. Cast Magic is I was able to go into my Dewey podcast, and because it gives you timestamps of interesting parts in my editing, I can go right to that and be like, oh, boom, there it is. They give you creative titles. They give you a lot more than just the breakdown or newsletter. I was really kind of impressed in the volume of stuff that they were able to just pull out and then slice and dice. Some of it's repetitive, but it's good. It's probably the best bit that gets what is happening in the podcast that I've seen so far.Tony Russo [00:10:22]:Absolutely. I started using it at work. I do a podcast called Funeral Service Insider, the podcast, and if you're into, like, death stuff, you should listen to it. It's mostly for funeral directors, so some of it's inside baseball, but some of it is cool stuff to know. I just recorded one about Green Burial, which is a hot topic, but what I discovered, I can't remember. I would love to tell you who I got it from, but I can't. I heard about it on a podcast. And what this does is it does a transcript. So the transcript has got to be 80% accurate. It's just as good as one that you'd pay for, except that it's part of it. And one of the things that I liked about the transcript, which was really the first thing that drew to me, is for my podcast at work. And now, of course, for this podcast, there's SEO to be had if you have a lot of text about everything that we talk about just gets put onto text. So I like that. And then I like the summary. It will write an introduction. It will write a reels script. It will write a social media post for LinkedIn. It will write a tweet thread for Twitter, and now a thread thread for threads.Todd DeHart [00:11:44]:Yeah, I love it. To give you ten options for each of those platforms.Tony Russo [00:11:51]:Yes. And you can scroll through and get extra ones. The other thing and maybe we can start to do this next week, the other thing it gives you is discussion questions.Todd DeHart [00:12:00]:Yes.Tony Russo [00:12:02]:And the discussion questions I find wonderful. But last week it's funny to hear a computer critique you. And last week I felt a little critiqued by the computer because the computer didn't want to repeat what I said. Something like, Tony had some controversial thoughts about Andrew, and I'm like, wow, the computer is hedging. Maybe I did go off the rails a little bit. I don't want to self censor because I'm afraid of the computer, but it is something that when I saw that the computer was, like, afraid to kind of try and contextualize what I said, they're like, you know what? Listen to it if you want. I wouldn't. This guy's a maniac who wants to kill everyone.Todd DeHart [00:12:57]:Yeah. Soon, in the not too distant future, you'll actually be linked up to the computer that will be monitoring live. It'll give you a little shock, like a little zapper from the e collar to be like, no, pull it back in. Pull it back in.Tony Russo [00:13:14]:Well, I'm making that part of an essay. I don't think it'll be out this week. It'll probably be out next week on Substac bytonyruusso Substac.com about I don't care if people think I'm racist, but I do care if computers think I'm racist.Todd DeHart [00:13:34]:Interesting.Tony Russo [00:13:35]:And the main reason is because if people think I'm racist, there are probably other white people, and I don't care, as one of the, quote, curses, if there is a downside to being a white guy, it's that all the racists treat you like you're on their team because you're a white guy. And sometimes you have to be like, yeah, I don't really agree with that. Or sometimes you just have to say, oh, I'm late for something and leave. But people say awful, vile things to you as a white guy that, I swear to God they don't say to anybody else. Yeah. And so there's no point in me wearing a sign. I guess back when there was the mask controversy, that was convenient. You could wear a mask and no one would say anything racist to you. They're like, oh, you're a mask person. That means you're not a racist. I don't know why, but if the computer thinks you're a racist, it's going to change what it shows you. And I don't want to miss out on stuff because the computer thinks I'm a right. So while I was on vacation, I watched a movie. I watched, I think, two whole movies the entire week. One of them wasn't a good movie, but I want to talk about it. It was called Safe, and it stars Denzel Washington and Reynolds. Like, how bad could that movie be, right? It wasn't great.Todd DeHart [00:15:04]:It was was it would be Ryan Reynolds being Ryan Reynolds cast opposite an incredible actor in.Tony Russo [00:15:15]:It was it was a spy thriller. It was very Jason Bourney like, by minute two, you're like, okay, I see how this goes. But on Amazon, there were two promotional videos for Know. Amazon has the previews, right? They'll show you, like, the COVID all right? So if you look up Safe and I took pictures of it, I don't know if you can still do it today, but I challenge you to try. If you look up Safe, there's one with Denzel Washington on the COVID and then there's another one with Ryan Reynolds on the COVID Right. And to hopefully get more diverse suggestions from Amazon, I clicked on the Denzel Washington cover, and it said, this title is not available. But then I clicked on the Ryan Reynolds title and was subjected to two and a half hours of very predictable spy.Todd DeHart [00:16:25]:So title not available under Denzel and completely available.Tony Russo [00:16:34]:That's interesting.Todd DeHart [00:16:34]:I don't know.Tony Russo [00:16:36]:And I wonder if it's because last year when we went on vacation, the house we rented, we believe had been rented by a black family before. And the reason we believe that is because there's a black Netflix, like there's s**t that you will never see because you're a white person and what you watch. But they were still signed into their black Netflix unquote. And so all of the suggestions were movies that I'd never seen, television shows I had never seen, people that I'd never heard of. And my wife explained to me that this was normal and that everybody knew it but me and apparently you.Todd DeHart [00:17:17]:I didn't know that. Wouldn't it, though just be the previous family regardless of yes, it could have.Tony Russo [00:17:25]:Been a white family that only watched black entertainment. It's true. But my guess is whether the point is whatever they watched, they were getting suggestions that I had never even seen. There were movies on there that never come up in my spectrum. And that's when I started realizing that our choices, our online choices make us racist by accident. Because if we don't choose enough black things, then they stop showing us black things and then we won't get to see cool black things when they come out.Todd DeHart [00:18:04]:It is interesting. I'm going to interject, if you don't mind, handling several different channels for several different clients and then including my own. A number of the channels that I handle, I solely handle. So like the search page or the for you page kind of reflect the stuff that I get personally. So if you go to the back end of the Starboard Instagram handle and you look at and you do a search, there's going to be some marvel stuff in there. There's going to be some lacrosse highlights, right? The algorithm is tuned into me. What is interesting is so we had a couple of new restaurants open up and then it's like what the baseline is before me and or the business has established. And I don't know. We opened Starboard Claw and it is all a bunch of big boobed women holding fifth for some reason at the beach. And I'm like scroll. Scroll? All right, cocktail video. Let's look at that. Like seafood. Let's look at that. You have to train the algorithm a little bit, right?Tony Russo [00:19:29]:Because it knows who you are or it's got a good guess who you are. But who I am isn't what I want to be or who I am isn't who I want to be. I don't want to miss out on things just because of previous choices, which is of course how life works and why it can be disappointing, but that should be with people. But when it's with the algorithm, it's worth knowing. It's worth knowing. So you make other know. The movie wasn't any good, but at least I showed them that I'll click on a black face sometimes. You could show me more black faces. I'm not afraid. I just want to send them a note. I want to send Amazon a note and say, listen, yeah, I'll watch movies with black people in them. If you show them to me. But if you keep them hidden from me, then I won't. And then I'll just reaffirm how narrow minded I am when it comes to tune in, tune out entertainment. Right.Todd DeHart [00:20:31]:Well, I wonder if they need a category and not stuff you might like. It would be stuff if you're thinking about expanding your horizons or if you want to learn something about somebody that's not like you, that should be a whole category on Netflix, right?Tony Russo [00:20:51]:Yeah.Todd DeHart [00:20:53]:Stuff you might potentially hate. And this is why.Tony Russo [00:20:57]:Well, I guess they could turn it inside out. I don't know if you know about the Napoleon Dynamite complex and Napoleon Dynamite problem.Todd DeHart [00:21:07]:No.Tony Russo [00:21:08]:So Netflix has and I think they still have it a contest every now and again. The first one they had was for Napoleon Dynamite. And it was a million dollars to improve their who did the best improvements of their algorithm. And the problem that they had was Napoleon Dynamite became crazy famous on Netflix. And there was no rhyme or reason for who watched Dynamite. Like, it was people who watched The Notebook, people who only watched you know, it was like there was no napoleon Dynamite didn't fit anywhere in the algorithm.Todd DeHart [00:21:55]:Right.Tony Russo [00:21:56]:And they're like, well, how can we make the algorithm find more Napoleon Dynamites that everyone's going to love? And that's something that they've been doing for a long time. But I think that, as you said, maybe throw a couple in there that I'm going to hate. Like, you have to watch this. That's right. For 1495 a month, you get Netflix. For 1395 a month, you get Netflix. But they get to choose the first movie you watch of the week. And you can't watch any more movies.Todd DeHart [00:22:27]:Until you watch that.Tony Russo [00:22:28]:Until you watch that whole one.Todd DeHart [00:22:30]:It would be great. It would be like an amuse boost for your viewing pleasure. It's like, you need to watch this because we know you, and this is going to make you a better person and viewer.Tony Russo [00:22:47]:This is a hole in your instead of trying to make a pile of stuff that I like, fill the holes of my mean, I I'd be for really it's rare that I watch a movie because they're always bad. And as I was watching this stupid Denzel Washington movie, I'm like, man, now it thinks I'm a racist and I have to watch this bad movie because I don't turn movies off. Once I started, I'm committed.Todd DeHart [00:23:13]:Yeah, now they think you're a racist and like bad.Tony Russo [00:23:16]:I know. I know.Todd DeHart [00:23:18]:Let's give this racist jerk some more crap.Tony Russo [00:23:22]:All Chris Pine all the time. That's all I can see. Chris Pine movies. Oh, and that other guy, the jumping around guy from The Office that's playing Jack Ryan now. John Krasins.Todd DeHart [00:23:37]:Oh, yeah.Tony Russo [00:23:40]:Unlikely. White guys doing action movies. Go. So that's my thing on AI. You wanted to talk about July, and I want to let you okay.Todd DeHart [00:23:56]:So I feel like this comes up every time this year, and I always like the question to be, is July 4 the beginning or middle of summer? And a lot of people have different answers. I personally always fall in the middle because I'm looking at summer as being between Memorial Day and Labor Day. But a lot of high school kids are in school through the middle, at least of June, and a lot of college kids have to go back in the beginning of August. If you want to boil it down, the love of summer is solely the month of July. So that would make sense that July 4 is actually kind of the beginning, but it's also the middle because it's compressed so much. But it's always been something. And I don't know. It's kind of a silly question. And people have strong opinions either way. But what I realized is somebody it's kind of like take a step back and when you're sitting and it's freezing and you're daydreaming about the best time of year could be up for interpretation. But a lot of people think about summertime and vacation, schools out, all of that. And the importance is to take time in this moment right now, the middle of July, the middle of summer, and just acknowledge it and enjoy it. Be a little present if I can borrow from my yoga practice a little bit, right? I played golf yesterday, played golf at Glen Riddle. And I kind of despise the purpose of golf, but it is what it is, and I think the best explanation I heard, it's sport for white guys who hate water. Something about arrogance. But I enjoy being with my friends and I enjoy being outside, and it's the middle of the month. It's the middle of summer, the middle of the season, and we played Twilight because we're cheap and wanted to get a better rate, and it was fantastic. And I was super tired, and it was a little bit run down from a busy weekend and week, but it was great. So take time. Remember the moment you're in, and it's up to interpretation as to what the best time of year is, because then you can always look forward to the next best time of year.Tony Russo [00:26:59]:Yeah. And at the risk of getting too Zen about it, you can just also kind of learn to enjoy the moment that you're in, whether it's your favorite time of year or not. I'm not good at that. As we said in the beginning of the show, every time I wake up and I'm in Del Mar, it's not going to be a great day. The only other options I have is to not wake up, which is going to be even a worse day. And that's the last thing I think before I fall asleep every night. All right, well, we are up against it, and we had a great time. Please do all the social things that we ask you to do or not, but we should ask. Do it and tell me how you're enjoying the newsletter. I sent out the one newsletter. I'm going to send out another one. And we're letting AI write it. I'm fixing stupid mistakes, but not like when the machine's like, oh, Tony really put his foot in his mouth this time. I'm leaving that in. I don't care.Todd DeHart [00:28:08]:Soon the AI newsletter will just be and Tony says something controversial.Tony Russo [00:28:15]:I love being a cliche. Well, I'm out of stuff. How about you?Todd DeHart [00:28:21]:I got nothing.Tony Russo [00:28:22]:All right. Well, remember, until next time at the.Todd DeHart [00:28:24]:Beach, it's happy hour whenever you say it is. Cheers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit daydrinkingondelmarva.substack.com

"The media have been feeding us this fake news story about the death of social media. There is absolutely nothing in the data - regardless of what data points I look at, there's nothing in the data that supports the idea that social media is dying. It's the complete opposite. Social media users are growing. The time that we spend using social media is increasing. There is no evidence of the death of social media. So that was a big surprise in there. When you start looking at things like streaming, there are obviously some really interesting conversations there about the overall time we spend streaming TV content versus how that splits across different companies. So Netflix versus Disney plus versus whatever else. Search behaviours. I'm sure we're gonna unpack that later on, but that is another one that is evolving quite rapidly. And how people find what they're looking for on the internet is evolving rapidly. That's got implications for everybody. It's not just a business conversation. That's anybody that is wanting to reach and influence audiences on the internet." - Simon Kemp   Fresh out of the studio, Simon Kemp returned for the 6th year to break down the key digital, mobile, and social media trends in the annual Digital Report 2023. Simon began with the first surprise that social media is not dying from Meta to Twitter, and debunked the myth propagated by social media on the war between Instagram vs Tik Tok. He highlighted the key trends on how the shift from pandemic to endemic will impact the streaming wars, and the fallout on cryptocurrencies and NFTs after the crypto crash in 2022. In the same conversation, Simon discussed how generative AI inspired by ChatGPT and Midjourney will upend digital advertising and marketing and what it means for brands moving forward. Last but not least, Simon offered what great would look like for the digital report in the next decade.   Podcast Information: The show is hosted and produced by Bernard Leong (@bernardleong, Linkedin) and Carol Yin (@CarolYujiaYin, LinkedIn). Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G.Thomas Craig (@gthomascraig, LinkedIn).

About BrianBrian is an accomplished dealmaker with experience ranging from developer platforms to mobile services. Before InfluxData, Brian led business development at Twilio. Joining at just thirty-five employees, he built over 150 partnerships globally from the company's infancy through its IPO in 2016. He led the company's international expansion, hiring its first teams in Europe, Asia, and Latin America. Prior to Twilio Brian was VP of Business Development at Clearwire and held management roles at Amp'd Mobile, Kivera, and PlaceWare.Links Referenced:InfluxData: https://www.influxdata.com/ TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: This episode is bought to you in part by our friends at Veeam. Do you care about backups? Of course you don't. Nobody cares about backups. Stop lying to yourselves! You care about restores, usually right after you didn't care enough about backups.  If you're tired of the vulnerabilities, costs and slow recoveries when using snapshots to restore your data, assuming you even have them at all living in AWS-land, there is an alternative for you. Check out Veeam, thats V-E-E-A-M for secure, zero-fuss AWS backup that won't leave you high and dry when it's time to restore. Stop taking chances with your data. Talk to Veeam. My thanks to them for sponsoring this ridiculous podcast.Corey: This episode is brought to us by our friends at Pinecone. They believe that all anyone really wants is to be understood, and that includes your users. AI models combined with the Pinecone vector database let your applications understand and act on what your users want… without making them spell it out.Make your search application find results by meaning instead of just keywords, your personalization system make picks based on relevance instead of just tags, and your security applications match threats by resemblance instead of just regular expressions. Pinecone provides the cloud infrastructure that makes this easy, fast, and scalable. Thanks to my friends at Pinecone for sponsoring this episode. Visit Pinecone.io to understand more.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn. It's been a year, which means it's once again time to have a promoted guest episode brought to us by our friends at InfluxData. Joining me for a second time is Brian Mullen, CMO over at InfluxData. Brian, thank you for agreeing to do this a second time. You're braver than most.Brian: Thanks, Corey. I'm happy to be here. Second time is the charm.Corey: So, it's been an interesting year to put it mildly and I tend to have the attention span of a goldfish of most days, so for those who are similarly flighty, let's start at the very top. What is an InfluxDB slash InfluxData slash Influx—when you're not sure which one to use, just shorten it and call it good—and why might someone need it?Brian: Sure. So, InfluxDB is what most people understand our product as, a pretty popular open-source product, been out for quite a while. And then our company, InfluxData is the company behind InfluxDB. And InfluxDB is where developers build IoT real-time analytics and cloud applications, typically all based on time series. It's a time-series data platform specifically built to handle time-series data, which we think about is any type of data that is stamped in time in some way.It could be metrics, like, taken every one second, every two seconds, every three seconds, or some kind of event that occurs and is stamped in time in some way. So, our product and platform is really specialized to handle that technical problem.Corey: When last we spoke, I contextualized that in the realm of an IoT sensor that winds up reporting its device ID and its temperature at a given timestamp. That is sort of baseline stuff that I think aligns with what we're talking about. But over the past year, I started to see it in a bit of a different light, specifically viewing logs as time-series data, which hadn't occurred to me until relatively recently. And it makes perfect sense, on some level. It's weird to contextualize what Influx does as being a logging database, but there's absolutely no reason it couldn't be.Brian: Yeah, it certainly could. So typically, we see the world of time-series data in kind of two big realms. One is, as you mentioned the, you know, think of it as the hardware or, you know, physical realm: devices and sensors, these are things that are going to show up in a connected car, in a factory deployment, in renewable energy, you know, wind farm. And those are real devices and pieces of hardware that are out in the physical world, collecting data and emitting, you know, time-series every one second, or five seconds, or ten minutes, or whatever it might be.But it also, as you mentioned, applies to, call it the virtual world, which is really all of the software and infrastructure that is being stood up to run applications and services. And so, in that world, it could be the same—it's just a different type of source, but is really kind of the same technical problem. It's still time-series data being stamped, you know, data being stamped every, you know, one second, every five seconds, in some cases, every millisecond, but it is coming from a source that is actually in the infrastructure. Could be, you know, virtual machines, it could be containers, it could be microservices running within those containers. And so, all of those things together, both in the physical world and this infrastructure world are all emitting time-series data.Corey: When you take a look at the broader ecosystem, what is it that you see that has been the most misunderstood about time-series data as a whole? For example, when I saw AWS talking about a lot of things that they did in the realm of for your data lake, I talked to clients of mine about this and their response is, “Well, that'd be great genius, if we had a data lake.” It's, “What do you think those petabytes of nonsense in S3 are?” “Oh, those are the logs and the assets and a bunch of other nonsense.” “Yeah, that's what other people are calling a data lake.” “Oh.” Do you see similar lights-go-on moment when you talk to clients and prospective clients about what it is that they're doing that they just hadn't considered to be time-series data previously?Brian: Yeah. In fact, that's exactly what we see with many of our customers is they didn't realize that all of a sudden, they are now handling a pretty sizable time-series workload. And if you kind of take a step back and look at a couple of pretty obvious but sometimes unrecognized trends in technology, the first is cloud applications in general are expanding, they're both—horizontally and vertically. So, that means, like, the workloads that are being run in the Netflix's of the world, or all the different infrastructure that's being spun up in the cloud to run these various, you know, applications and services, those workloads are getting bigger and bigger, those companies and their subscriber bases, and the amount of data they're generating is getting bigger and bigger. They're also expanding horizontally by region and geography.So Netflix, for example, running not just in the US, but in every continent and probably every cloud region around the world. So, that's happening in the cloud world, and then also, in the IoT world, there's this massive growth of connected devices, both net-new devices that are being developed kind of, you know, the next Peloton or the next climate control unit that goes in an apartment or house, and also these longtime legacy devices that are been on the factory floor for a couple of decades, but now are being kind of modernized and coming online. So, if you look at all of that growth of the data sources now being built up in the cloud and you look at all that growth of these connected devices, both new and existing, that are kind of coming online, there's a huge now exponential growth in the sources of data. And all of these sources are emitting time-series data. You can just think about a connected car—not even a self-driving car, just a connected car, your everyday, kind of, 2022 model, and nearly every element of the car is emitting time-series data: its engine components, you know, your tires, like, what the climate inside of the car is, statuses of the engine itself, and it's all doing that in real-time, so every one second, every five seconds, whatever.So, I think in general, people just don't realize they're already dealing with a substantial workload of time series. And in most cases, unless they're using something like Influx, they're probably not, you know, especially tuned to handle it from a technology perspective.Corey: So, it's been a year. What has changed over on your side of the world since the last time we spoke? It seems that well, things continue and they're up and to the right. Well, sure, generally speaking, you're clearly still in business. Good job, always appreciative of your custom, as well as the fact that oh, good, even in a world where it seems like there's a macro recession in progress, that there are still companies out there that continue to persist and in some cases, dare I say, even thrive? What have you folks been up to?Brian: Yeah, it's been a big year. So first, we've seen quite a bit of expansion across the use cases. So, we've seen even further expansion in IoT, kind of expanding into consumer, industrial, and now sustainability and clean energy, and that pairs with what we've seen on FinTech and cryptocurrency, gaming and entertainment applications, network telemetry, including some of the biggest names in telecom, and then a little bit more on the cloud side with cloud services, infrastructure, and dev tools and APIs. So, quite a bit more broad set of use cases we're now seeing across the platform. And the second thing is—you might have seen it in the last month or so—is a pretty big announcement we had of our new storage engine.So, this was just announced earlier this month in November and was previously introduced to our community as what we call an IOx, which is how it was known in the open-source. And think of this really as a rebuilt and reimagined storage engine which is built on that open-source project, InfluxDB IOx that allows us to deliver faster queries, and now—pretty exciting for the first time—unlimited time-series, or cardinality as it's known in the space. And then also we introduced SQL for writing queries and BI tool support. And this is, for the first time we're introducing SQL, which is world's most popular data programming language to our platform, enabling developers to query via the API our language Flux, and InfluxQL in addition.Corey: A long time ago, it really seems that the cloud took a vote, for lack of a better term, and decided that when it comes to storage, object store is the way forward. It was a bit of a reimagining from how we all considered using storage previously, but the economics are at minimum of ten to one in favor of objects store, the latency is far better, the durability is off the charts better, you don't have to deal—at least in AWS-land—with the concept of availability zones and the rest, just from an economic and performance perspective, provided the use case embraces it, there's really no substitute.Brian: Yeah, I mean, the way we think about storage is, you know, obviously, it varies quite a bit from customer to customer with our use cases. Especially in IoT, we see some use cases where customers want to have data around for months and in some cases, years. So, it's a pretty substantial data set you're often looking at. And sometimes those customers want to downsample those, they don't necessarily need every single piece of minutia that they may need in real-time, but not in summary, looking backward. So, you really—we're in this kind of world where we're dealing with both hive fidelity—usually in the moment—data and lower fidelity, when people can downsample and have a little bit more of a summarized view of what happened.So, pretty unique for us and we have to kind of design the product in a way that is able to balance both of those because that's what, you know, the customer use cases demand. It's a super hard problem to solve. One of the reasons that you have a product like InfluxDB, which is specialized to handle this kind of thing, is so that you can actually manage that balance in your application service and setting your retention policy, et cetera.Corey: That's always been something that seemed a little on the odd side to me when I'm looking at a variety of different observability tools, where it seems that one of the key dimensions that they all tend to, I guess, operate on and price on is retention period. And I get it; you might not necessarily want to have your load balancer logs from 2012 readily available and paying for the privilege, but it does seem that given the dramatic fall of archival storage pricing, on some level, people do want to be able to retain that data just on the off chance that will be useful. Maybe that's my internal digital packrat chiming in at this point, but I do believe strongly that there is a correlation between how recent the data is and how useful it is, for a variety of different use cases. But that's also not a global truth. How do you view the divide? And what do you actually see people saying they want versus what they're actually using?Brian: It's a really good question and not a simple problem to solve. So, first of all, I would say it probably really depends on the use case and the extent to which that use case is touching real world applications and services. So, in a pure observability setting where you're looking at, perhaps more of a, kind of, operational view of infrastructure monitoring, you want to understand kind of what happened and when those tend to be a little bit more focused on real-time and recent. So, for example, you of course, want to know exactly what's happening in the moment, zero in on whatever anomaly and kind of surrounding data there is, perhaps that means you're digging into something that happened in you know, fairly recent time. So, those do tend to be, not all of them, but they do tend to be a little bit more real-time and recent-oriented.I think it's a little bit different when we look at IoT. Those generally tend to be longer timeframes that people are dealing with. Their physical out-in-the-field devices, you know, many times those devices are kind of coming online and offline, depending on the connectivity, depending on the environment, you can imagine a connected smart agriculture setup, I mean, those are a pretty wide array of devices out and in, you know, who knows what kind of climate and environment, so they tend to be a little bit longer in retention policy, kind of, being able to dig into the data, what's happening. The time frame that people are dealing with is just, in general, much longer in some of those situations.Corey: One story that I've heard a fair bit about observability data and event data is that they inevitably compose down into metrics rather than events or traces or logs, and I have a hard time getting there because I can definitely see a bunch of log entries showing the web servers return codes, okay, here's the number of 500 errors and number of different types of successes that we wind up seeing in the app. Yeah, all right, how many per minute, per second, per hour, whatever it is that makes sense that you can look at aberrations there. But in the development process at least, I find that having detailed log messages tell me about things I didn't see and need to understand or to continue building the dumb thing that I'm in the process of putting out. It feels like once something is productionalized and running, that its behavior is a lot more well understood, and at that point, metrics really seem to take over. How do you see it, given that you fundamentally live at that intersection where one can become the other?Brian: Yeah, we are right at that intersection and our answer probably would be both. Metrics are super important to understand and have that regular cadence and be kind of measuring that state over time, but you can miss things depending on how frequent those metrics are coming in. And increasingly, when you have the amount of data that you're dealing with coming from these various sources, the measurement is getting smaller and smaller. So, unless you have, you know, perfect metrics coming in every half-second, or you know, in some sub-partition of that, in milliseconds, you're likely to miss something. And so, events are really key to understand those things that pop up and then maybe come back down and in a pure metric setting, in your regular interval, you would have just completely missed. So, we see most of our use cases that are showing a balance of the two is kind of the most effective. And from a product perspective, that's how we think about solving the problem, addressing both.Corey: One of the things that I struggled with is it seems that—again, my approach to this is relatively outmoded. I was a systems administrator back when that title was not considered disparaging by a good portion of the technical community the way that it is today. Even though the job is the same, we call them something different now. Great. Okay, whatever smile, nod, and accept the larger paycheck.But my way of thinking about things are okay, you have the logs, they live on the server itself. And maybe if you want to be fancy, you wind up putting them to a centralized rsyslog cluster or whatnot. Yes, you might send them as well to some other processing system for visibility or a third-party monitoring system, but the canonical truth slash source of logs tends to live locally. That said, I got out of running production infrastructure before this idea of ephemeral containers or serverless functions really became a thing. Do you find that these days you are the source of truth slash custodian of record for these log entries, or do you find that you are more of a secondary source for better visibility and analysis, but not what they're going to bust out when the auditor comes calling in three years?Brian: I think, again, it—[laugh] I feel like I'm answering the same way [crosstalk 00:15:53]Corey: Yeah, oh, and of course, let's be clear, use cases are going to vary wildly. This is not advice on anyone's approach to compliance and the rest [laugh]. I don't want to get myself in trouble here.Brian: Exactly. Well, you know, we kind of think about it in terms of profiles. And we see a couple of different profiles of customers using InfluxDB. So, the first is, and this was kind of what we saw most often early on, still see quite a bit of them is kind of more of that operator profile. And these are folks who are going to—they're building some sort of monitor, kind of, source of truth for—that's internally facing to monitor applications or services, perhaps that other teams within their company built.And so that's, kind of like, a little bit more of your kind of pure operator. Yes, they're building up in the stack themselves, but it's to pay attention to essentially something that another team built. And then what we've seen more recently, especially as we've moved more prominently into the cloud and offered a usage-based service with a, you know, APIs and endpoint people can hit, as we see more people come into it from a builder's perspective. And similar in some ways, except that they're still building kind of a, you know, a source of truth for handling this kind of data. But they're also building the applications and services themselves are taken out to market that are in the hands of customers.And so, it's a little bit different mindset. Typically, there's, you know, a little bit more comfort with using one of many services to kind of, you know, be part of the thing that they're building. And so, we've seen a little bit more comfort from that type of profile, using our service running in the cloud, using the API, and not worrying too much about the kind of, you know, underlying setup of the implementation.Corey: Love how serverless helps you scale big and ship fast, but hate debugging your serverless apps? With Lumigo's serverless observability, it's fast and easy (and maybe a little fun, too). End-to-end distributed tracing gives developers full clarity into their most complex serverless and containerized applications, connecting every service from AWS Lambda and Amazon ECS to DynamoDB, API Gateways, Step Functions and more. Try Lumigo free and debug 3x faster, reduce error rate and speed up development. Visit snark.cloud/lumigo That's snark.cloud/L-U-M-I-G-OCorey: So, I've been on record a lot saying that the best database is TXT records stuffed into Route 53, which works super well as a gag, let's be clear, don't actually build something on top of this, that's a disaster waiting to happen. I don't want to destroy anyone's career as I do this. But you do have a much more viable competitive threat on the landscape. And that is quite simply using the open-source version of InfluxDB. What is the tipping point where, “Huh, I can run this myself,” turns into, “But I shouldn't. I should instead give money to other people to run it for me.”Because having been an engineer, where I believe I'm the world's greatest everything, when it comes to my environment—a fact provably untrue, but that hubris never quite goes away entirely—at what point am I basically being negligent not to start dealing with you in a more formalized business context?Brian: First of all, let me say that we have many customers, many developers out there who are running open-source and it works perfectly for them. The workload is just right, the deployment makes sense. And so, there are many production workloads we're using open-source. But typically, the kind of big turning point for people is on scale, scale, and overall performance related to that. And so, that's typically when they come and look at one of the two commercial offers.So, to start, open-source is a great place to, you know, kind of begin the journey, check it out, do that level of experimentation and kind of proof of concept. We also have 60,000-plus developers using our introductory cloud service, which is a free service. You simply sign up and can begin immediately putting data into the platform and building queries, and you don't have to worry about any of the setup and running servers to deploy software. So, both of those, the open-source and our cloud product are excellent ways to get started. And then when it comes time to really think about building in production and moving up in scale, we have our two commercial offers.And the first of those is InfluxDB Cloud, which is our cloud-native fully managed by InfluxData offering. We run this not only in AWS but also in Google Cloud and Microsoft Azure. It's a usage-based service, which means you pay exactly for what you use, and the three components that people pay for our data in, number of queries, and the amount of data you store in storage. We also for those who are interested in actually managing it themselves, we have InfluxDB Enterprise, which is a software subscription-base model, and it is self-managed by the customer in their environment. Now, that environment could be their own private cloud, it also could be on-premises in their own data center.And so, lots of fun people who are a little bit more oriented to kind of manage software themselves rather than using a service gear toward that. But both those commercial offers InfluxDB Cloud and InfluxDB Enterprise are really designed for, you know, massive scale. In the case of Cloud, I mentioned earlier with the new storage engine, you can hit unlimited cardinality, which means you have no limit on the number of time series you can put into the platform, which is a pretty big game-changing concept. And so, that means however many time-series sources you have and however many series they're emitting, you can run that without a problem without any sort of upper limit in our cloud product. Over on the enterprise side with our self-managed product, that means you can deploy a cluster of whatever size you want. It could be a two-by-four, it could be a four-by-eight, or something even larger. And so, it gives people that are managing in their own private cloud or in a data center environment, really their own options to kind of construct exactly what they need for their particular use case.Corey: Does your object storage layer make it easier to dynamically change clusters on the fly? I mean, historically, running things in a pre-provisioned cluster with EBS volumes or local disk was, “Oh, great. You want to resize something? Well, we're going to be either taking an outage or we're going to be building up something, migrating data live, and there's going to be a knife-switch cutover at some point that makes things relatively unfortunate.” It seems that once you abstract the storage layer away from anything resembling an instance that you would be able to get away from some of those architectural constraints.Brian: Yeah, that's really the promise, and what is delivered in our cloud product is that you no longer, as a developer, have to think about that if you're using that product. You don't have to think about how big the cluster is going to be, you don't have to think about these kind of disaster scenarios. It is all kind of pre-architected in the service. And so, the things that we really want to deliver to people, in addition to the elimination of that concern for what the underlying infrastructure looks like and how its operating. And so, with infrastructure concerns kind of out of the way, what we want to deliver on are kind of the things that people care most about: real-time query speed.So, now with this new storage engine, you can query data across any time series within milliseconds, 100 times faster queries against high cardinality data that was previously impossible. And we also have unlimited time-series volume. Again, any total number of time series you have, which is known as cardinality, is now able to run without a problem in the platform. And then we also have kind of opening up, we're opening up the aperture a bit for developers with SQL language support. And so, this is just a whole new world of flexibility for developers to begin building on the platform. And again, this is all in the way that people are using the product without having to worry about the underlying infrastructure.Corey: For most companies—and this does not apply to you—their core competency is not running time-series databases and the infrastructure attendant thereof, so it seems like it is absolutely a great candidate for, “You know, we really could make this someone else's problem and let us instead focus on the differentiated thing that we are doing or building or complaining about.”Brian: Yeah, that's a true statement. Typically what happens with time-series data is that people first of all, don't realize they have it, and then when they realize they have time-series data, you know, the first thing they'll do is look around and say, “Well, what do I have here?” You know, I have this relational database over here or this document database over here, maybe even this, kind of, search database over here, maybe that thing can handle time series. And in a light manner, it probably does the job. But like I said, the sources of data and just the volume of time series is expanding, really across all these different use cases, exponentially.And so, pretty quickly, people realize that thing that may be able to handle time series in some minor manner, is quickly no longer able to do it. They're just not purpose-built for it. And so, that's where really they come to a product like Influx to really handle this specific problem. We're built specifically for this purpose and so as the time-series workload expands when it kind of hits that tipping point, you really need a specialized tool.Corey: Last question, before I turn you loose to prepare for re:Invent, of course—well, I guess we'll ask you a little bit about that afterwards, but first, we can talk a lot theoretically about what your product could or might theoretically do. What are you actually seeing? What are the use cases that other than the stereotypical ones we've talked about, what have you seen people using it for that surprised you?Brian: Yeah, some of it is—it's just really interesting how it connects to, you know, things you see every day and/or use every day. I mean, chances are, many people listening have probably use InfluxDB and, you know, perhaps didn't know it. You know, if anyone has been to a home that has Tesla Powerwalls—Tesla is a customer of ours—then they've seen InfluxDB in action. Tesla's pulling time-series data from these connected Powerwalls that are in solar-powered homes, and they monitor things like health and availability and performance of those solar panels and the battery setup, et cetera. And they're collecting this at the edge and then sending that back into the hub where InfluxDB is running on their back end.So, if you've ever seen this deployed like that's InfluxDB running behind the scenes. Same goes, I'm sure many people have a Nest thermostat in their house. Nest monitors the infrastructure, actually the powers that collection of IoT data collection. So, you think of this as InfluxDB running behind the scenes to monitor what infrastructure is standing up that back-end Nest service. And this includes their use of Kubernetes and other software infrastructure that's run in their platform for collection, managing, transforming, and analyzing all of this aggregate device data that's out there.Another one, especially for those of us that streamed our minds out during the pandemic, Disney+ entertainment, streaming, and delivery of that to applications and to devices in the home. And so, you know, this hugely popular Disney+ streaming service is essentially a global content delivery network for distributing all these, you know, movies and video series to all the users worldwide. And they monitor the movement and performance of that video content through this global CDN using InfluxDB. So, those are a few where you probably walk by something like this multiple times a week, or in our case of Disney+ probably watching it once a day. And it's great to see InfluxDB kind of working behind the scenes there.Corey: It's one of those things where it's, I guess we'll call it plumbing, for lack of a better term. It's not the sort of thing that people are going to put front-and-center into any product or service that they wind up providing, you know, except for you folks. Instead, it's the thing that empowers a capability behind that product or service that is often taken for granted, just because until you understand the dizzying complexity, particularly at scale, of what these things have to do under the hood, it just—well yeah, of course, it works that way. Why shouldn't it? That's an expectation I have of the product because it's always had that. Yeah, but this is how it gets there.Brian: Our thesis really is that data is best understood through the lens of time. And as this data is expanding exponentially, time becomes increasingly the, kind of, common element, the common component that you're using to kind of view what happened. That could be what's running through a telecom network, what's happening with the devices that are connected that network, the movement of data through that network, and when, what's happening with subscribers and content pushing through a CDN on a streaming service, what's happening with climate and home data in hundreds of thousands, if not millions of homes through common device like a Nest thermostat. All of these things they attach to some real-world collection of data, and as long as that's happening, there's going to be a place for time-series data and tools that are optimized to handle it.Corey: So, my last question—for real this time—we are recording this the week before re:Invent 2022. What do you hope to see, what do you expect to see, what do you fear to see?Brian: No fears. Even though it's Vegas, no fears.Corey: I do have the super-spreader event fear, but that's a separate—Brian: [laugh].Corey: That's a separate issue. Neither one of us are deep into the epidemiology weeds, to my understanding. But yeah, let's just bound this to tech, let's be clear.Brian: Yeah, so first of all, we're really excited to go there. We'll have a pretty big presence. We have a few different locations where you can meet us. We'll have a booth on the main show floor, we'll be in the marketplace pavilion, as I mentioned, InfluxDB Cloud is offered across the marketplaces of each of the clouds, AWS, obviously in this case, but also in Azure and Google. But we'll be there in the AWS Marketplace pavilion, showcasing the new engine and a lot of the pretty exciting new use cases that we've been seeing.And we'll have our full team there, so if you're looking to kind of learn more about InfluxDB, or you've checked it out recently and want to understand kind of what the new capability is, we'll have many folks from our technical teams there, from our development team, some our field folks like the SEs and some of the product managers will be there as well. So, we'll have a pretty great collection of experts on InfluxDB to answer any questions and walk people through, you know, demonstrations and use cases.Corey: I look forward to it. I will be doing my traditional Wednesday afternoon tour through the expo halls and nature walk, so if you're listening to this and it's before Wednesday afternoon, come and find me. I am kicking off and ending at the [unintelligible 00:29:15] booth, but I will make it a point to come by the Influx booth and give you folks a hard time because that's what I do.Brian: We love it. Please. You know, being on the tour is—on the walking tour is excellent. We'll be mentally prepared. We'll have some comebacks ready for you.Corey: Therapists are standing by on both sides.Brian: Yes, exactly. Anyway, we're really looking forward to it. This will be my third year on your walking tour. So, the nature walk is one of my favorite parts of AWS re:Invent.Corey: Well, I appreciate that. Thank you. And thank you for your time today. I will let you get back to your no doubt frenzied preparations. At least they are on my side.Brian: We will. Thanks so much for having me and really excited to do it.Corey: Brian Mullen, CMO at InfluxData, I'm Cloud Economist Corey Quinn and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice, along with an insulting comment that you naively believe will be stored as a TXT record in a DNS server somewhere rather than what is almost certainly a time-series database.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.Announcer: This has been a HumblePod production. Stay humble.

We have a couple of things that have played out this week that we saw coming and so many others didn't, despite the fact they were in plain sight.Actually, it's three things. I wasn't going to mention inflation. But you have to ask whether many of the central bank heads are up to much given how badly they have interpreted inflation. The American number yesterday is leading many now to suggest a full one point is on the cards for the next rate hike.And I think when we get our number on Monday it will show the forecast of us having peaked is delusional.But the other two things are Buy Now Pay Later and streaming.Netflix are dealing with Microsoft on an ad version of their product. Why? Because the model they currently have is falling apart.Our prediction was we would get too many streaming services, and so it is proving to be. It was confirmed on the show this week by John Lithgow no less. Have all the outlets you want, it doesn't mean the quality gets improved.Netflix, or anyone else, was ever going to be able to make the amount of new stuff at such a level to keep up. So, they bought other stuff. But I note this week a lot of that other stuff had an expiry date on it and when the deal was up, it was gone.It's shows like Friends. The irony is outside of the occasional originals that drew an audience, things like Drive to Survive or Stranger Things, that was the stuff people were watching.So Netflix are now going to run ads, stop the binge part of their operation, and hope the millions that are leaving will stop leaving.Then Buy Now Pay Later is collapsing like crypto. Not enough saw it for what it was. It was old-fashioned Laybuy dressed up. It was merely another way of getting yourself into debt.And who was going to use it? People with no money. The trouble with people with no money is they are a risk, and so it has turned out to be.Not to mention the fact it wasn't regulated and by the time authorities got concerned, the Ukraine war had started, inflation had arrived, bad debts had gone through the roof, and the value of these companies started tanking. Zip and Sezzle terminated their merger this week, one bank's stake in the Swedish BNPL Klarna lost a couple of billion in value, and Klarna itself lost 85% of its value. It's a mess.The lesson here is we don't seem to be getting any smarter. New ideas are everywhere, but very few are any good, very few are for the long haul, and even fewer are revolutionary.But maybe that's the new business model? Spruik the plan, get the gullible sucked in, take their money, and when the game is up move onto the next town.See omnystudio.com/listener for privacy information.

(6-24-22) Happy Friday! So Netflix has a new show that is like an HGTV show, but mixed with 50 Shades of Gray! We will tell you all about that and the new video game that you can get that Kyle Rittenhouse is putting out. It is a bonus webwatch! A new king has been crowned and in the 146 year history this is a first time this particular king takes the throne. Plus, do you treat your pet like a diva? All that and more.

In this week's episode of Red Pill Revolution, we discuss the recently released Watch the Water documentary which claims that we have all been secretly poisoned with king cobra snake venom disguised as a virus through our water supply; We also discuss Twitter going broke because they went woke, Musk still attempting to save the free world and buy Twitter and the difficulties he is running into and also the federal travel mask mandate being dropped! All of that and more on this week's episode! On this week's Patreon-only bonus content, we discuss Wiki-leaks releasing Hunter Bidens full laptop contents, Julian Assange being extradited, BP gaslighting the entire world, and more! You can add the bonus RSS feed right to your favorite podcast player! The Patreon begins at only $5 and includes weekly bonus topics, full video episodes, and more! Sign up now at: https://Patreon.com/redpillrevolt ----more---- For all the articles, videos, and documents discussed on this week's podcast join our substack!  Podcast Companion Substack: https://redpillrevolution.substack.com ----more---- Please consider leaving a donation for all of the hard work that goes into this ad-free podcast. I love doing what I do and can only continue through your generosity and support!  Donate https://givesendgo.com/redpillrevolution  ----more----   Full Transcription:   Welcome to red pill revolution. My name is Austin Adams. Red pill revolution started out with me realizing everything that I knew, everything that I believed, everything I interpreted about my life is through the lens of the information I was spoonfed as a child, religion, politics, history, conspiracies, Hollywood medicine, money, food, all of it, everything we know was tactfully written to influence your decisions and your view on reality by those in power. Now I'm on a mission, a mission to retrain and reeducate myself to find the true reality of what is behind that curtain. And I'm taking your ass with me. Welcome to the rebel. Hello, and welcome to red pill revolution. My name is Austin Adams, and thank you so much for joining me today. This is episode number 25 of the red pill revolution podcast, and we have some very interesting stuff to get into today. The things that we're going to touch today are going to range anything from Joe Biden being directly. By the Easter bunny himself. Yeah. You heard that, right. And then we're going to talk about the dropped recently dropped federal mandate surrounding masks, which is a big, big win for freedom. Now that our oppressors have allowed us not to have to have our face covered all of the time. If we want to have the privilege of going somewhere across this great nation, we're also going to touch on where the is at currently with Elon Musk and Twitter. We're going to talk about the four, the per cent increase in overall death in the ages of 19 to 40 years old. I really can't begin to fathom the implications of that. But I'm sure we all can conclude maybe potentially why there's been a 40% increase in overall deaths in the ages of 19. Just in the last two years, and this is a life insurance study we're also going to discuss briefly the watch the water documentary, which was also quite deep and concerning. And I have some questions. I have some reservations. I have some observations that we will talk about during that as well. And then we're also going to discuss briefly the Netflix situation with Netflix dropping basically 30% overnight, which a lot of people are attributing to the woke agenda by Netflix, themselves. So all of that more today, but the first thing I need you to do is go ahead and hit that subscribe button. It takes just a second of your day, and that means the world to. Every day, every day, we try and think of ways that we can give back to the world and give good karma, you know, get, get good karma back. And in one way you can do that is by doing good things for others. And you can do something great for me right now that will come back around to you. I know it by just hitting that subscribe button for me. I would appreciate it so much. I worked very hard. And it means the world to me that you're even listening, let alone considering subscribing. So go ahead and click that button right now. It takes two seconds out of your day. Makes a huge difference in your universal karma. Press that button right now. And if you could also leave a five-star review, I would appreciate it a lot that helps us basically get higher on the ratings pages. It also tells me that what I'm doing is valuable to you. If you can take it just a minute to click that five-star button and even better, go ahead and read a review or write a review up there for me. Tell me what I'm doing. Great. Tell me the most ridiculous thing that you've ever learned from this podcast. One of the maybe crazier things that you've learned by going through these episodes, I would love to hear about it. Go ahead and leave a review right now. Apple podcasts, Spotify, YouTube, wherever the hell you're at. Go ahead and do that for me. Now let's go ahead and jump into this first topic, which is going to be the Easter bunny himself now being in a better position to manage our country than our own president. It was Easter weekend. And on on Sunday, Joe Biden went and spoke in front of a group of people and was basically ushered around by what seemed to be a, possibly like a secret service agent or I don't know who it was, but, but there's some, some funny, some funny thoughts on that. So let's go ahead and I'll walk you through the video here, if you're listening. And we'll, we'll talk about it after. What you're going to see here is going to be Joe Biden on this fence, talking to some nice people and beginning to answer questions while the, the Easter bunny basically runs in front of him, waves his arms in front of the president of the United States. Like he's a toddler who is about to jump off of a cliff so that he doesn't answer this individual's questions. Then I want to see that again. Let's see if we can get that back. So it was really funny to me. I think, I think my favorite viewpoint on this was the idea that it was not the Easter bunny that was doing this. It was actually Barack Obama hidden in the Easter bunny costume. You know how there's all these conspiracies around how Barack Obama is in his third term. Just like you said, that he would do by the way, which is kind of eerie and weird that he mentioned that he would, you know, if I could have my way, he said, I don't have a very good Barack Obama impression. If I could have my way, I would have a third. And do my third term. I would just have somebody else that pretended to be there for me, I'll have to find the clip to get the exact, to the exact information that he said there and maybe improve my Barack Obama voiceover. But it it's a hilarious, hilarious idea that Barack Obama himself dressed up as the Easter bunny to usher the president of the United States around and eliminate him from actually as answering questions from the general population that he should answer to technically. Um, but who am I? Just a guy, right? So the next thing that we're going to touch on. It's going to be the mass mandate and this is pretty, I mean, it's pretty awesome and it's pretty sad that it's awesome. I think is the best way to put it. When, when your oppressor loosens the handcuffs, right. I think is the best analogy for this. I'm sure there's a better one, but I think that's the best one I have on the, off the cuff right now. Oh, off the cuff. Good, good one. There I'm. So off the cuff, the best one I have is based on handcuffs and but, but I think it is, it's like they they, they, they backed us into this position where you literally were masking toddlers, who were, you were forced forcing Todd three year olds, three year olds to, to wear masks and, and have to be put in a situation where they're uncomfortable for hours on end with no scientific backing for the reason why at all, at all, not a single reason, not a single reason that a toddler should be wearing a mask and you force them to do there's many people like my family, I have children. Who we just didn't travel on the plane. We weren't going to do that. I would never put my, my three, two, whatever year old in a position where they have to wear a mask like that because I just think it's wrong. I think that it, it positions you in a place where you're going to end up in some, well, at least for me, I know I would end up in some sort of conflict if somebody tried to force that upon my child. And it, it's just unbelievable to me that we have such Stockholm syndrome that when they loosened our cuffs and allowed us to not have to wear a piece of cloth over our face that we know did literally nothing all of a sudden it's a big party. Right? You see all the videos of the pilots coming on over the loudspeakers. If you're, if you know the pilots that this was coming though, it's like a pilot's personality is, is a little interesting. I was air traffic control in the air force. So similar, similar site type of atmosphere there. But but the, the pilots that were coming on were just like kind of excited to go over the loudspeaker and excuse me just to let you guys know, the TSA has now told us that you no longer have to wear masks and yeah. Enjoy your flight wins one 70. It's a, it's a, it's pretty cool to see that everybody is celebrating this. I haven't really seen very many negative videos surrounding this, which. You saw like flight attendants, walking down and dancing and singing music and like trying to get people to throw their masks. So it's, it's pretty, it's, it's cool. But like I said, it's almost concerning that it's cool because it should have never been so in the first place, right. There's no reason I should have ever showed about implemented. It was unlawful. And hopefully I had somebody comment about kind of like what w where could we go legally from here? I think that's an interesting conversation that we kind of have to have is because if there was a, if there is some sort of legal recourse if you were kicked off of a plane or put on a no fly list or forced to wear a mask while you had that's one thing that bothered me is like, even the medical exemptions, right? Like now there's people who are going to take advantage of that, but there's always going to be people who take advantage of things, just because there's people who take advantage of things does not mean that you don't have to submit to them based on the Americas American disability act. Right. Like, just, just because there's going to be a Small few who take advantage of that. Maybe it sound small for you, but fuck you. I don't have to wear a mask anyways. Right. Like, and, and how do you know, how can PIPA laws don't even allow you to know my medical history? Right? So there was people who were being shut out, people who are being not allowed on flights because they wouldn't wear a mask because they wouldn't violate HIPAA laws and tell a stewardess about their anxiety disorder or about their breather CLPD and all of these things that would affect them negatively to have to wear a mask. There's literally no reason that we should have been in this situation to begin with. And it's so frustrating being a parent, knowing that for three years, almost we weren't able to travel that way because of some unlawful mandate given out by the, the, the powers that be the CDC and the TSA and the the whatever bullshit acronym you want to give. Some, some power to it's just so frustrating. So I, I think it's cool. I think it's awesome. Let's go ahead and watch this video about the mass mandate so we can get a little bit more details on it, then we'll discuss it again. Real real briefly. Here, here it is out of Florida where a federal judge has just overturned the CDCs national mask mandate for planes and other forms of public transportation. Joining me now is NBC news, justice correspondent, Pete Williams. So Pete will this, does this mean that everyone can take their mask off inside a plane or is there another step? Well, that's what the judge says. We're waiting to hear what the centers for disease control TSA and the FAA S. I doubt that planes in flight for example, know about this or that most airlines are even quite aware of what they're supposed to do now. No comment yet from the justice department about what it will do, although I suspect that the government will seek a stay of this judge's order. So this is a federal judge in Tampa, Florida, who has ruled in a lawsuit, brought by a group called the health freedom defense fund, and two women who said that they didn't like wearing masks on a plane. One of them said that her anxiety was aggravated by having to wear a face mask. And the other said the mask constricted breathing and provoked or exacerbated her panic attacks. And the judge has said two things here that the centers for disease control did not have the authority to issue this mask under the law that set up the CDC. And secondly, but the federal government failed to go through all the necessary. In making a rule like this in seeking public comment. Now, the judge said, normally speaking, in a case like this, she would issue a ruling in favor only of the parties to the lawsuit. In other words, would not apply only to them, but the judge who is Katherine Kimball, Mizelle of Tampa said that's not possible that it would be hard to distinguish them from others. And then she says if, if she were to try to limit it, how is the ride sharing driver, the flight attendant or the bus driver to know that somebody was a plaintiff to this lawsuit with permission to enter mass free, that just wouldn't work. So she has declared the mask mandate illegal. She has struck it down now as I said, I don't know what the government's going to do about this. I would see, I would think they'd seek a stay of her ruling. This was the mass mandate. Of course, as you mentioned, applied to airplanes, trains buses, other kinds of mass transit. And in the case of airplanes, it's been extended several times because the government has said that it's been effective in helping to prevent the spread of COVID, but we just don't know what the federal government is going to do here. I would certainly guess they'll try to put a stop to this and get, and get a stay while this is appealed. Pete, two years into the pandemic, though, with this mass mandate that has been in place for so long. Why the lawsuit now? Why would it get overturned now? Well, the lawsuit was actually filed last year. It was filed last July. So it's been going through grinding its way through the court in the, in, in this before this judge who, by the way, issued this a decision without a trial on summary judgment based only on the arguments that were made in the written briefs. I think that may be another cause of concern here. This this is going to be a very controversial ruling. It's going to be a victory for people who have hated the mass mandates, but the government seems to believe that they are effective. All right. So that's enough of that guy. So, the, the point of it is it was struck down by a federal judge. They've gotten some heat for it. And what's even more interesting is that the white house is now coming back and saying that they're going to fight this. Like, Biden's now saying that he's going to push for this to be appealed and in, see if he can get this changed back. Right. So what it was is they came out and said, we're gonna, we need two more weeks. Right. They extended us two more weeks. And then within those two weeks that they were extending it from the white house's perspective. This federal judge struck this down as a response to a group, the freedom, something you heard of in that video, who basically put in a lawsuit was saying that this is an unlawful mandate and is not constitutional. And the judge agreed with. So now where we're at is basically that the Biden administration is now saying that they're even going to go back and fight this. Now, even on the, especially one thing people have pointed out is that sound in the election year, right? We're where his approval rating is so low already. And now he's going to go against what majority of people believe should, should be the case and make a big push against people's right to their own body. So it's going to be interesting to see how that plays out. I think if anything else, it's good for the Republicans that this is even a conversation again, because it's gonna look really bad on Biden if he makes this push to eliminate or make mass mandated again, beyond what the federal government or judge ruled which is seemingly it shouldn't be his place, right? I mean, if they make a ruling that's based off of the constitution not based off of the opinion of the woke mob which I think is an important distinction. However, one that. Don't seem to have our politicians make very often. Now the next conversation we're going to have us running, Elon Musk and Twitter. So it's, it's been a tough week for Elon Musk. I mean, never, probably I wonder if I bet you every week's actually tough for him it seems like it wouldn't be with how rich he is, but I'm sure he has more responsibility and more weight on their shoulders than any of us can even imagine. I digress. What I think it is going on here is, is basically the Twitter did something where they basically purged their shares, where they put out a big pump of, or going to, I don't know the exact case of it, but they're going to put out a bunch of new shares to dilute the overall value, which again, is, is leading them into a position where they could be given a lawsuit by their shareholders because they're not accomplishing their fiduciary responsibility, which basically means that they have a responsibility to their shareholders to do what's in the best interest of the company and to them. And, and they're obviously not doing that when somebody offers far above what it was worth two weeks ago to buy the entirety of the company. And, and for the purpose, specifically of the reason of not wanting to give the anything Alonzo, like as Eve on the Elon, even the right, has he ever come out and said, he's a Republican? Like, why is this, why is this so crazy that, that a billionaire wants to buy a social media outlet, right? Like like people were showing that. I think it was Bloomberg came out with articles, like raving raving, about how about how Jeff Bezos bought the Washington post and how it was great for democracy and how mark for the entrepreneurs of the world that they get a say in the political sphere and this whole thing. Right. And, and, and now the second that Elon Musk another. It says that he wants to jump into the conversation around social media, because he feels like the freedom of speech hindrance is being taken too far right between these companies. Which again, I agree with fully as I sit here completely shadow banned on Instagram. It will be one month to the day where I lost my entire Instagram platform tomorrow. So we'll see if the 30 day mark allows that shadow ban to fall off. And I hope it does. Cause I found some new, awesome ways to do some videos and do a lot more content for you guys. So look out for that. If you don't follow our Instagram, it's at red pill revolt on Instagram you can also check our new website. I made it, I made a website over the last A couple of weeks trying to get off of these platforms a little bit and have a place for you guys to go. That's not specifically based on somebody allowing me to be there. So I built a website it's red pill, revolution dot C O M red pill, revolution dot C O. And eventually I'll probably get the.com. I'm waiting on some response rooms. So anyways, I digress again. I'm digressing a lot. Yeah, go check out the website, red pill, revolution dot C O, which is kind of cool. Yeah. Anyways, let's move on. Elon Musk is trying to buy Twitter. They are diluting the shares and they're trying to stop him from doing so. So here's a video on that. I believe it's from the hill. And we'll go ahead and watch that right now. And then again, we'll discuss it. Robbie, what's on your radar. Well, Elon Musk offer to buy the entirety of Twitter, turn it into a private company and correct what he feels is a waning commitment to the principles of free and open source. Has drawn both praise and criticism. So many people who share Elan's to satisfaction with the platform, including Republicans and conservatives who think it discriminates against oops, Robbie, what's on your radar. So here it goes again. Let me, let me go hide. And Twitter turned it into a private company and correct what he feels is a waning commitment to the principles, order free and open. Every indication that it sides with the traditional gatekeepers of information is inclined to fend off must bid. So the company adopted a poison pill approach late last week. This is a well-known corporate tactic intended to thwart a potential buyer. So in this specific case, Twitter would flood the market with additional shares available for sale. If must stake in the company reaches 15% effectively Twitter plans to dilute his stake, making it much harder for him to reach the 51% threshold. Now, Twitter is ultimately interested in muscles. Well, this gives them more time to consider it and time as well to look for other potential buyers. So we have a pretty good idea of what the board of Twitter wants. It wants to hold onto its power. They're offered to make musky member of the board was probably one board of a desire to control and quiet him as a board member. He would have an obligation to the company not to disparage it publicly and thus, he would no longer be able to tweet his thoughts about ways in which Twitter should be different, but that brings him to the real subject of this radar. What exactly does Elon Musk want to change about Twitter? If we know that then we don't have to get into the thornier questions of which group of people do you like better, which governance structure do you think is preferable. Instead we can just quite literally evaluate the individual ideas for improving the platform. Now, fortunately it must cause. And interview late last week, let's watch. Well, I think it's very important for that'd be an inclusive arena for free speech where, so yeah, Twitter has become kind of the de facto town square. It's just really important that people have the, both the the reality and the perception that they are able to speak freely within the bounds of the law. And know, so one of the things that I believe Twitter should do is open-source the algorithm and make any changes to people's tweets. If they're emphasized or deemphasized that action should be. It made apparent. So anyone can see that that action has been taken. So there's, there's no sort of behind the scenes manipulation, either algorithmically or manually later on in that interview, Musk articulated support for a feature of many people have demanded a Twitter edit button. So you could alter a tweet after you send it book has this function. So it's workable in some sense, there's a little note that appears showing that you edited. It must also talked about removing ads for premium subscribers, providing other perks for those willing to pay more. He also wants to eliminate spam and scam bots, and he's even given some indication. He thinks some tweets should be longer, should not be bound by the character count. Now, in my view, many of these ideas, they have merit more transparency. It would be a massive improvement. It's critical for the people to know why and how the platform decides to reward and punish them. So the ultimate goal should be to devolve content, moderation to users, instead of Twitter, deciding for you what it thinks you ought to see what it thinks is dangerous or what it thinks is. So one thing that I think is interesting about that is, is the approach that Elan's talked about, where, where he basically says that he believes that it is absolutely necessary to the survival of humanity, that there is freedom of speech and the survival of democracy. Right? That's a very fair statement to make. I think that Elon Musk is like literally the, the, the, if there was like a legitimate, real world, iron man. I think, I think it's Elon Musk it's, it's, it's great to see that there is somebody who represents the general public, somebody who is, is in our corner at least feels like they are. And maybe that's a reason to question that I I've seen some people say that Elon Musk is like a shill or whatever. And I, I do think that it is a an interesting conversation to be had around anytime. There is somebody, but I also think it's like to the conditioning of, of where we're at as a society where we just can't trust anybody, even when they're willing to spend $41 billion in the pursuit of the freedom of speech and truth. I think that's a fair buy-in of your trust. Like if he's willing to spend a fair amount of, of the entire world's forge. And ensuring that you have the right to talk shit on Twitter, about everything that you want to. I think that's a fair buy-in of my trust. To me, I, I don't have very many suspicions of Elon Musk. I think that he's shown fairly clearly that he has at least in most cases, the general populations best interest in mind, maybe not when it comes to neuro link or putting microchips in people's brains. If we were going to have somebody who does it, I would rather it be him than bill gates. So there's that. So I hope that this goes through. I really do. And, and, and if not, it's going to be a really sad day for the freedom of speech and another, another blocking of, of, of the ability for us to speak out. And if you recall what happened with parlor, right? I think that we need to revisit that we need to look back on what our oppressors did to us. Just a year or two, two years ago, year and a half ago now where they completely de platformed parlor at every stage, along the way from. The de platforming of them not allowing the, basically Amazon, their servers even pulled away from them. The app store made it so you couldn't get on there after a certain amount of time after a certain amount of users signed on, because they were so afraid of what was going to come, if you were able to speak out against their hypocrisy and, and, and their deceitful ways. Right. So it's, it's, we're seeing it again, right. Twitter and the powers that be BlackRock, Vanguard, whoever it is. I think it's, I think it's Vanguard maybe BlackRock that owns or owns a very large percentage of Twitter that just bought more shares in order to be the primary stakeholder. I don't know if that's led to a bid war of any type recently with the Elon Musk. But we have seen that LMS said that he would be coming out with a counter response to what is going on here within like 10 days Time will tell, we'll see, is Elon Musk going to be able to take over Twitter? I hope so now I'm not a big Twitter. I don't even have a Twitter. I, if Elon Musk gets on there and owns it, I think I would just have to, because you kind of have to support that. I, I'm not a huge fan of like the short form, text content. Just think it's boring and I like shooting videos and maybe I'll find a use case for that on Twitter. But as of right now, I do not have a Twitter, but if Elon Musk owns Twitter, I'm definitely going to go get on Twitter. I think it's just, just to show my support there. So I, I really do hope that Elon Musk is able to take over Twitter. I think that it would be not only a good day for democracy, but also it would check the check. Those who believe they're so protected in their positions. The ministry of truth like the 1984 or Wesleyan belief system that they have their best, your best interest in mind. And you're too stupid to think for yourself. And there's no way, freedom of speech of all these heathens out there who disagree with me on these topics should be able to actually express their opinions, right? Like the, the Justin Trudeau there's a small fringe minority who has opposing opinions and they are expressing them. Uh they're they're so scared. Right? And, and again, as I said, last, last time, it just shows you how weak their arguments are and how, how S how weak they are and how scared they are of just words. Right? And, and they're scared of you having a platform to talk about them truthfully and not be able to silence you as a result. And so it will be a great day if that follows through. And now, now here's one that I think. It is going to be a, an interesting side of it. So it's like the w the other reason that Twitter wants this platform is because then they can point the laser pointer, right? Like, if it's like the we went from the, the, I got jabbed Facebook overlay on your picture to the Ukrainian flag next to it. Like when, when Instagram or Twitter or whoever it is just points a laser pointer at the next woke idea that the, the, the liberal infestation, licks their their, their paws, and then just scurries after the next thing that they can identify with and feel like they're better than everybody else. And so it's not just silencing opinions. It's, it's directing a thought from their party and eliminating thoughts from your. And assuming that you're on the side of not the side of the woke mob of Twitter, or maybe you are. And if you're listening to this kudos to you for listening to an alternate opinion than what you normally would. But I highly doubt it, but if you are thanks, I appreciate it. I'm always happy to have, here are the other side of things and we would always be open for a conversation. But anyways, I, I do think it's important and I do think it's important that not only do we allow the human, the human brain, the human organism as a whole to, I, I just think that when, when left be the human organism, the human mind, the human hive generally moves towards goodness, right? There is a small fringe minority, and those that small fringe minority is the ones that are directing our consciousness towards these negative environments and these negative conversations and these terrible things for our children and, and these the, the, the, it, it, it just, there's, there's a small group that. Trying to effect effectively taint the water of human consciousness. And, and they're so scared of you taking away their ability to do that and into allow the human hive mind to, to point it's, it's almost like a religious conversation. I had somebody comment that because I asked a question I posed it in one of my, the last episode, which is like, what, what is that right? Like what, what is the human need for truth, right? What, what is inside of us that makes us want to, to speak out when we hear things that are being said that are not true, that we see these deceitful individuals in positions of power, trying to control the masses. What is that drive like? It has to, it's not a PR, it's not an animalistic drive, right? It's not, there's not monkeys who are like shouting from the mountaintops that the other monkeys are lying to the masses. Like it's, it's a consciousness, it's a second layer, it's a prefrontal cortex issue. And we, we have to explore it from the sense that There, there is humans when left to themselves are generally good, but when directed by, by those who are, who are insistent upon tainting the water. And, and that's an interesting analogy to you is with what we're going to watch here in a few minutes with the watch the water documentary. But it w when you take away their ability to taint the water, they're so afraid of that human hive mind going towards goodness, right? Going towards positivity and, and, and realizing that we're all just literally a sliver of the same divinity, like to take the words of Marcus a really us, like we are all cut from the same cloth. We are there, there's so many different analogies that you can use, but we are all that same sliver of divinity. And we have just been thrust into different bodies and then different family situations and in different households with different parents and different upbringings. And, and, but, but at the end of the day, we are the same. Right. We are the same. We are human. We are, we are a part of this individualistic, like a perception of a greater high of mind of consciousness. And if you look at life from that perspective, you start to view the people who are on the other side is just like you, right? Like, like, yeah. The way that I view, like when people are so like involved in the mask stuff and so involved in, like everybody should get vaccinate. It's like they are the victims more than you were. I, they were, they've been taken advantage of, they are. They're the ones who are naive enough to believe these these lines. And so you shouldn't demonize the individual. They are just you in a different position, but they're just more agreeable potentially, or they're just more naive or they're just more willing to be manipulated by these people. Or they gave them more credit than they should have. And now they've been deceived into a point where they believe they have your best interest in mind. And that's maybe not everybody, there's definitely some assholes who were out there just being decks because they think they're better than everybody. But even those people, like there's a reason that they're there in that position, acting like that. And it's generally not because they want to do what the, the, the the, a ruling. Class is hoping for, which is push us towards totalitarianism and giving them more power. They're just trying to go through life and, and just so happened to be thrust into the river of propaganda that eventually led them to believe that you were killing people with your breath. It's like, how paranoid do you have to believe it, to be it to believe that that's a reality. Right. And in a high too, like at the beginning of the pandemic, right? Let's, let's take it. The backstop, like the beginning of the pandemic. I literally wanted my wife to go to the grocery store with gloves on, like I was taking this seriously. I wasn't just like laughing at this stuff frivolously and. Giving it no merit, what, before we knew what we knew before we knew the PCR tests were being manipulated before we knew that the, the numbers are being inflated with comorbidities before we knew that they were throwing people with COVID into nursing facilities in hopes of leading to a higher death rate. Before we knew CNN came out with the bar on the side of it and admitted the literally the only reason they had the death count up on the CNN newscast was to instill fear in you because it drove more views. How gross, how disgusting. Right before all of that, before we knew those things, I was scared to. And if you were following what was going on, you probably should have been also like if you, I remember watching like world counter.org or something like that. And it just, it had its own death count. And I remember watching it before CNN and before everybody else really jumped onto it before it was this like big mass hysteria. I remember following it pretty closely and pretty seriously. And to a point where, when it was at its peak, you know, to where we, none of this information came out, I was scared for my family and, and, and would have went to seemingly to somebody else, irrational lengths to ensure that my family was safe from these things. And so it, I could have very well been in that position too. And, and so to realize that it's not the individuals that are on the other side, it's not the general population and it's not the civilians that are out there. It's not the, it's the it's those who are working the proverbial Puppet whatever. I wonder if there's a word for that. It's probably a good analogy to know that the thing you hold when you have a puppet, right? The puppet masters, right. We know that those are the people who have ill intentions. Those are the people that we should be concerned about. Those are the people, the masses should be talking about that the same people who stifled the antiwar movement in the seventies, because it's a machine it's because it's all about money. And so when you realize that you should not be looking at the, your neighbor with a Ukraine flag, which was pretty stupid, right? To be honest, although I wonder how crazy it would be. If I put up a Russia flag, can you imagine how quickly your house would get AGD? If you had a Russia flag up? I kind of do want to do that low. Like literally just go in the middle of a city and have a sign that goes Russian lives matter and like, see how many people get mad and yell at you without any reasoning as to why. It would be, it would be an interesting interview and conversation to, to get into with some people, because I think you get very many people who are mad at you, none of which actually have a legitimate reason as to why. And of course, Russian lives do matter. Right? You want to use that slogan. They do. Right. And so it would, it would cause mass hysteria though, if you had a Russia flag on your house or you, you went to the middle of the town square with a Russian lives matter poster it would be a really interesting thought experiment to see people's reactions. Anyways so, the point of all that is that. Don't don't demonize the individual, right? Realize that that individual could just have very well been you and they just haven't had the same access to information or the same personality that you had to drive your search for the truth and took everything the oppressor told them at face value without questioning it or without really following up on it. And now there are some assholes for sure. There's absolutely some assholes who think that they're better than you, who generally put their I'm vaccinated flex picture on Facebook or whatever it is. But there's definitely some assholes out there, but majority of people who are on the other side of you just want to keep safe and, and, and just are following the information of the individuals that they believe are worthy of them following. And didn't have the. Mind to second, guess them and to question them and to look up the information that opposes them and to ask the right questions and look for the right information that may lead to you, finding out what the real truth is. I think that a lot of people just go straight to demonizing somebody and you shouldn't do that. You should, you should always be open to having a conversation. You should always be willing to look at the other side and put your hand across the fence and shake a hand and maybe ask them a little bit why, because that's the only way that we get to a point where things are positive again. And obviously we've seen that the point of all of this from their perspective is the diverse or the divisiveness that has come from these last few years. That is the point. That is the goal of all of this is divisiveness and at least a portion of it. And if he realized that we're literally giving them what they want by demonizing people. So, quick. Without question or without without putting yourself in a position to actually engage in a real conversation with that person that may turn out to be very positive and makes you question your, your narrative too, because you should be open and willing to change your opinions too. Right? If you, if you would expect that of somebody else, you should be on the same, the same side of that to, to allow that for yourself too. So on the backs of that, here is a video where we will watch about this talking about people, posting their vaccine on Facebook flexing with their bandaid, from the, the McDonald's they went to, to get injected with an experimental drug. Here is an individual from Canada who I believe it's from Canada, who said that there was an overall 40% increase in death rates in people from the ages of 19 to 40, specifically in the last year. And that is. Very terrifying statistic, and one that we can't fake because they had to make life insurance payout. So the, accurate, the information on this is completely accurate and can not be fudged and, and, and will not allow the mainstream narrative to position them the position, the, the information in a way to where it's not showing the truth, because these companies are being costs millions of dollars, millions, and millions of hundreds, of millions, of dollars on the backs of these deaths of these young and healthy individuals who have died over the last several years. So they have the data and this is what the data says. No one is saying with any certainty, Jason, what is causing this, but we certainly would be remiss as scientists. If we didn't look at that and say, there is something going on, what happened in 2021 that was so different from the previous five-year average, that would cause this massive increase in certain medical conditions. So the, the, the, the source of the information is several us life insurance companies that have been reporting this correct. And these three career physicians. Yes, there are separate groups of data. Jason, the previous study from the U S life insurance companies. Many of them were reporting a 40% increase in deaths from all causes in the 18 to 49 year old group. They know that because these are life insurance companies that provide group life insurance policies to employers. So these are working age individuals with a 40% increase in all costs. That was a different report from this bombshell that came out last week from, as I said, three career military physicians and the question is what, what has changed in calendar year 2021 that is causing number one, an increase in all cause deaths as reported by the life insurance companies and an increase in certain medical conditions, such as heart attacks, what clots to the lungs congenital malformations of children born that year, female infertility and those sorts of things. Did these three career military physicians offer any type of speculate? They did not. And they, but they did not do this anonymously. They signed an affidavit on this. I have not seen the raw data. I'm not a military physician. I don't have access to that database, but I don't have any reason to believe at this juncture that the data is in question. These are again, based on ICD codes and it should, I should make it clear because it's very easy to make statistics of these sorts. Deceptive. So what I say that there's a 300% increase, for example, in cancers is what they found. This wasn't an increase from one case to four cases. In the case of cancer, for example, it was an increase from an average, a five-year average of 38,000 cases per year to almost 120,000 cases in calendar year 2021. And. Wow. So that's, that's pretty crazy and pretty alarming too, is, is the idea that, that it's not just a small margin, right? It's not, like she said, it's not one person dying from cancer going to a hundred people dying or even 50 or 30 or 10 it's, 38,000 or whatever. The number was going to a hundred thousand, like, oh, crazy, unbelievable. Drastic difference in the last year for cancer deaths of the age of 19 to 40, like how, what are the odds of that? Right? What are the odds of that? And what changed since 2020 that made it like, what is a medical large medical big rollout push of the medical industrial complex that has come out and basically invited every single person, not even just invited, manipulated and, and pressured and bullied. Young healthy individuals to get a vaccine that they didn't need to get a experimental MRI and a drug put into their body that we know none of the effects of what would absolutely. That's a causation they're like, I guess you can't exactly say causation until it's proven, but is a very, very interesting correlation that F F like 40% overall deaths, 19 to 40. And when you think about the most deaths from 19 to 40, like, I wonder what the actual statistics are on that. Like, what is the average what are the most common deaths for younger individuals, like most common reasons for death in, in 19 to 40 years old? I think it would be interesting to see, and I bet you they're pretty closely associated with car accidents or drug overdoses or suicide or things like that. Like, especially in 19 to 40, that's a generally speaking, a very healthy individual with no medical issues, right? No, no ongoing issues at all, for them like statistically speaking in that age bracket commonly, and you have a 40% overall increase in death, that's terrifying, terrifying. And, and, and how can anybody try to diminish that? And, and they all. Right. The that there's going to be a big push for these life insurance companies to keep their mouth shut. And I wouldn't be surprised if there was a payout to these life insurance companies, where the government has to come to them. And behind the closed doors say that we know you had to pay hundreds because the, the life insurance industry is 100%. The one that will take the brunt of these large scale deaths of young, healthy individuals, because they didn't take into consideration when they were doing their underwriting. The fact that everybody was going to get bullied into taking an experimental drug that we knew, none of the side effects, I'm surprised the life insurance companies weren't shouting from the rooftops in, in, in funding, anti campaigns over this stuff, because they are the ones who are going to have to monetarily deal with the outcome of, of this pandemic. From the perspective of. Of the vaccinations and the 40% increase in overall deaths of 19 to 40 year olds. Right. They are the ones who are going to have to deal with this. I I'm surprised they haven't spoken out before this and, and, and made people second guess whether or not they may want to put, put these things in their bodies. Right. And so I don't know how anybody is willing to, to take to, like, they're still pushing this, right? Like, I think they've kind of accepted now that if you're not getting, or you haven't gotten it to this point that you're probably not going to get it. Like if McDonald's free burgers and a a hundred dollar gift card to. I don't know burger king didn't do it for you. I guess nothing will cause they've really given up on the vaccine push. I haven't been told to get a vaccine from the radio in at least a few weeks. But, but it has to make you wonder why, why, why are these individuals at such a young, healthy age dying at such high alarming rates and why is nobody sounding the alarm on this? Like, I, I really have to go back and I want to look at these statistics for myself and see, because that just seems so terrifying. If there was like, if there is a pandemic, it's the 40% of whatever is causing 40% more people to die in the ages of 19 to 40. And there is one, right. There is a reason for this. And now we're seeing the result of that being from not the like if you didn't know this, John McAfee, the antivirus guy that was mysteriously died in the last two years in his apartment in Miami He basically admitted to the fact that it, the beginning of the computer age, they would basically make viruses and then come out with the antivirus software. So they would infect a bunch of people's computers because they were a bunch of nerds in garages and they would infect your computer and they would have ransomware and viruses and all of this crazy stuff. And then they would come up with a solution and then they'd charge you for it. Right. And then, and so they could exactly target the people that they knew had it, it was like this crazy money making scheme that he made billions off of. And John McAfee's are crazy. Do it. He's like really interesting conversations. He did a a podcast I believe with gosh, who was it? It wasn't Joe Rogan. Was it? John McAfee podcast. I'm sure you'll find it. If you, if you look it on your end too, but he, he did a big podcast and talked about his crazy. Crazy life. There's a documentary called gringo the dangerous life of John McAfee. But I am fairly positive. He did a very big podcast. I, I don't know if it was Joe Rogan, but but it was something like that where he spoke out on. Yeah, he did the episode two 90 John McAfee on Joe Rogan. And that sounds Spotify right now. And, and it allows John McAfee just to go into some crazy detail on some of these things in his life. And you hear that he's like a, he's just a wild dude, but he would basically create these viruses and then profit off of coming out with a solution. Right. And, and so, now. You see the effects of that. And we see that, that what is actually going to come of that. And we're seeing that very quickly. If we're seeing a 40% increase in deaths in ages of 19 to 40 now, what are we going to be seeing in 10 years from now? What is the percentage uptick going to be in, in 20 years from now in 50 years from now, when these individuals who are 19 25, 30 today are in their seventies and eighties, and they've had this, whatever it is, and something gets snake venom as a little, a teaser for the wa watch the water here. But some, some people think it's some crazy stuff. And, and, and what are the effects of that going to be longterm, right? Where, where are the statistics going to go from here if it's already at 40%? And that is super, extremely alarming. I know I have had experiences with more people in my life suffering from heart conditions than I've ever seen. And so it's, it's very concerning. So the next thing that I'm going to pull up for you here is going to be. The Netflix situation. So Netflix stock plunged 37%. And it's open and it's open today as it heads for its biggest drop in a decade. So Netflix stock plunged 37% on open as it has for the biggest drop in a decade. Now it also goes on to say that the streaming giant is set to lose 50 billion, billion dollars in value after shutting 200,000 subscribers in the first quarter, as viewers complain, there's nothing to watch at least nothing that doesn't have to do with grooming your children or but what we'll, we'll talk about that in a minute here. So it goes on to talk about their reasons of what they believe it is the reasoning behind all of this. And so a lot of people have attributed this to the woke agenda of Netflix and even one of those individuals was Elon Musk himself. Iron man, I think we should normalize calling Elon Musk Ironman. He's the Tony stark of the modern era era. So Elon Musk tweet it on April 20th at 3:10 AM. Wow. What a G the woke mind virus is making Netflix and watchable. There's literally a show about a man. Believing he can get pregnant and some girl behind him holding his beer belly. If you think that's the type of content that the general public wants to see is the same shit that you're pushing in Silicon valley to your employees, that they eat up because you have bananas in the, in the break room and a knapsack in the, in the back office for them to sleep in. And you're this cool woke place. Like if you think that's what the general population is, your dad wrong, and you will see that when 30% of your stock drops after pushing woke agendas and pregnant men and small children twerking in, in acuities and all of this bullshit on top of just having shitty content like Netflix, hasn't had bangers in like a while. The only thing that's worth watching on Netflix is Ozark. And besides that, which comes out next week, if you're watching this in real time, which is a great show they just have garbage content. I literally can't think of three or five shows that I would watch on Netflix right now. I see literally, no reason why anybody should have a Netflix subscription unless they're watching a single show and then dropping the subscription. Somebody who responded to that Prenay pat hall, who said woke mind. Virus is the biggest threat to the civilization. While I said civilization, where to the civilization and Elon Musk said, yes, somebody else said, which is niche gamer said not just Netflix movies in general, video games, TV, it's all infested with current year trend woke garbage for fear, offending a green haired freak next to the band button, nothing original anymore at all. Except the media coming out of places like Japan or Korea ironically. Hmm. That's interesting. And the Lama said true. This shows the he's expecting video. So a new Netflix show says he's expecting to a man who becomes pregnant with some viewers turns. Edit at it's woke programming. Yeah. That's not how that works, buddy. And like, there's literally, like, I've seen people Google this, I guess we should Google this too. Like, can men, men straight, like who can man straight, let's see what Google has to say about that. This is literally a thing. It says having a period, this is the first thing that comes up on Google. When you search who can menstruate having a period is not a feminine thing. And people of all genders, men straight, including non binary, people, age, gender people, and even plenty of men menstruation doesn't change anything about your gender. It's just something that bodies do. Excuse me. Where am I as a man going to men straight from? Because if it's my ass, that's disgusting. And if it's my the thing on the front of me, Madame. And it's bleeding and just a bunch of men are walking around with their dicks bleeding. I think that we would have people literally going into a panic. No men can not menstruate, not one bit. We don't have a uterus that's shedding its lining. We do not believe from our penis or our butts for that matter. It is not a thing. You can not hold a child because you did not have a uterus. You did not have eggs to fertilize and you can not menstruate because your uterus that you don't have is not shedding its lining, sorry. No Google, no trans hub.org. Menstruating is not something that bodies do. It is something that happens to females because they're a female because of their chromosomes, because they're able to bear children, which this man from this Netflix show is not able to do. Sorry to tell you. So I am so could not be more happy to see that Netflix is stock is dropping as a result of this. I could not be more happy to see that Disney is taking the brunt of this woke agenda too. And I think they're next up on the list. I really do think that Disney is going to be the next person who has to deal with the the wokeness that they have turned their business into and the results that are going to come from that. So now the next thing we're going to look at is going to be the what's in the water documentary. I do think that this is a very I think that this is a very important conversation to have. I do think that there's some questions that I have to, and I, I do believe that there's some interesting information in here and there's some very compelling. And I, and I'm not going to discount it, but I also have some questions and I also have some concerns. So if you've watched wash the water, we're just going to watch a couple of minutes of the intro and then we're going to discuss it. If you have not watched it, you should go watch it right now. You can go to rumble and just type in, watch the water, which I'm doing at the moment, and you can pull it right up and watch it. It's, it's, it's quite unbelievable to me that this is I mean, there's enough people watching it to where it is circulating, but it's not a mainstream conversation and there's enough evidence and enough things that are brought up here that are very interesting and very compelling. And if you watch it if you're somebody who is very Very mindful of the information that you watch. It's it's, if nothing else, it's very entertaining and it's approach. So I would recommend just giving it a shot and if nothing else, it's a 45 minutes of your time and you may learn something and maybe you have some good entertainment as a result. So let's go ahead and I will pull up this right now and we will watch this together, at least the first couple of minutes of it, and then we will discuss it. Cause I think there's a really interesting conversation to be had surrounding this. So here we go we're good to go. So earlier this month, a lot of you may remember a post that I made on my telegram channel. There was a lot of concern about the water and not to drink it. And there were certain things that I could say and could not. And I referenced that certain people's lives might be at risk. And one of those people is here with me now, Dr. Brian artists. Thanks a lot for being here. I do really appreciate the opportunity to do this. Yeah. This is actually going to be the only time I've ever been nervous in any interview. I'm not kidding. Like I've never been nervous to discuss anything in relationship to the COVID pandemic whatsoever, but this has bothered me and it scared me putting things out is probably oftentimes the best way to protect yourself. But people have lost their lives over what you're about to tell the, I have to get this off my chest, my spirits, like screaming to say something and bring it to the forefront to protect as many innocent lives as possible. That's all I've been trying to do since may of 2020. As when I read Anthony  memo on room desk severe, when I actually just hyperlinked clicked the links to the studies that he was quoting, saying that room Desiree were safe and effective. I knew right away that he was lying. I knew right away that this drug was going to be used to mass murder, a whole bunch of innocent people in America that did not need to die. Then he was going to sell the world on the idea in the media that they were dying of a virus. When in fact I knew they were being poisoned to death with this drug, I knew 30% of all people were going to experience multiple organ failure, kidney failure, septic shock, and hypotension. That's what the study said. Now we're a year and a half after that. And it's exactly the numbers that I said based on those studies, I'm pretty much called the room desk of your guy, but where I go, which is odd for a retired chiropractor to be referenced as a pharmaceutical guy. But it is true.  is a very toxic, deadly drug. There are a lot of medical doctors and professionals who will mention it that as it's just proven to be ineffective. It is not ineffective. It is very toxic and deadly. It is known and proven to actually injure specific organs in your body. It targets specific organs. This is a part of why I think my spirit is so moved to make sure this gets out. Is that a in January, January 21st of this year. So it's just two months ago, the FDA decided to authorize. Rim death severe as the only drug to be authorized to be used in all newborns in this country. I can't, I cannot even fathom the men or women in charge that would actually do that. So it's now been moved since January 21st, 2022. It's been moved out of hospitals as the only drug to be used only allowed in hospitals, this entire pandemic. Now they're moving it into, in and out of hospital care for children. As young as newborn seven pounds heavy through the 18 year pediatric age range, it's the only authorized drug. There is nothing else that they're allowing for COVID-19 treatment. And I find that incredibly evil. And then they've also now canceled monoclonal antibody uses throughout the United States and all us territories for COVID-19 early treatment. And they're moving room desperate. Infusion centers, where they were using monoclonal antibodies as the only IB infusion drug allowed. I've been moved with one singular purpose since may of 2020. When I read Anthony Fowchee memo about rim death, severe, I felt this spark inside of me that I now had to go voice to the world, a warning to try to protect as many innocent lives as possible from being killed. So let's talk about what happened. It all started with a text. There's a medical doctor that I admire and love because he is nonstop from the beginning of COVID has had the ability to project information and say to people around the world, you do not have to fear COVID we have an answer. This guy has been on many stages with me. He's still practicing. So one thing that I think he said there that is a compelling as the conversation around REM does severe. So REM does severe was the one that they've actually pushed and allowed in the hospitals. And there's a big push from this conversation where he believes that REM does a, is being utilized to actually do the deed at the end of the COVID situations where people are dying. And then it's the kind of the final situation of what what's been. And then, so where, where we go deeper into this conversation with what's in the water, as he actually discusses what he believes is water treatment plants that are being utilized to disseminate. I believe the virus where he actually talks about the fact that he believes that within these water treatment facilities, they are tainting the water with what he believes based on the information. So this is where it gets a little crazy is where he talks about everybody talks about the woo woo Han bat situation. And if at the very beginning. You mentioned anything about the bats you get hit with a big a big misinformation sticker on there. And, and, and now the only one where you get a misinformation stickers, if you actually Google anything or post anything about snit, And COVID, and he ties a bunch of data into the idea that it is not a virus. It is not viral in nature. It is a venom and the snake venom was disseminated through the water and finished off through the REM desert veer, which was also included the snake venom of a king Cobra and of a crate, I believe is the other poisonous snake that he gets into. And so it turns out to be a crazy, crazy connecting of dots. And we'll watch a few more minutes of this year and, and discuss a little bit more about it, but I, I recommend watching the entire thing. So I do think that's very important to do let me go ahead and take a look and see if we can find some compelling parts of this conversation, surround the water and surrounding REM desert veer and the snake by them. Cause I, I think it's an important conversation to have let's, let's see if we can find the here, give me let's let's watch it again. Gilly ad bought two facilities that deal with biological studies from Genentech in 2011, and then brought 55 of their executives into Gilliad in 2011. Just when that king Cobra study started, Gil yet is the manufacturer of room. Deciview guess what's been known since 2005 below. The nicotine receptors in the brainstem being injured by Cobra venom in Viper venom. Guess what drug does that or hydroxychloroquine and chloroquine rim death, severe packaged and stored as it is delivered to hospitals comes in a little glass file. It's called lyophilized powder. It actually has a white tee yellowish tint. Guess what colors snake venom has when it's stored then to be diluted in sodium chloride or distilled water to be administered IV, or if people are buying king Cobra venom lyophilized they mix it in the same preparation as listed on the fact sheet for rim DESA, severe to actually take Cobra venom or any other Viper venom and injected into horses to make monoclonal and. When you read the emergency use authorization for him to severe, it states this one from January 21st, that every practitioner who administered this to a COVID patient pediatric or not, you have to evaluate for what's called prothrombin time. Prothrombin time means if it increases the prothrombin time, it means it's taking your blood's ability to cooperate in making it longer. So it thins your blood, you can't clot, right? You will internally bleed to death with rim death, severe. It is stated on the emergency salvation. Every patient has to have its prothrombin time checked before you give it rim severe. And during treatment, do you know what do you know what king Cobra venom does to the blood? It makes it so that it can't clot. It makes it so it can't clock. One of the evidences is it's prothrombin time. And if you look at the CDC website and then H is website. Adverse events from deciview called Beckley. It actually lists, it actually says it increases prothrombin time, which is exactly what king Cobra venom does to the human body and rim desk. Severe is lyophilized peptides, proteins of king Cobra venom. The university of Arizona published last summer, the paper, when they actually evaluated the blood samples and tissues of people who died, hundreds of them from two different hospitals after being treated for COVID, which means they got what drug rim deciview when they evaluated their blood. The title of their published article is welcome back. Why do some people seemingly perfectly. Die from COVID and others. Don't it's a question. Baffling experts during this pandemic, that's sure is a new research from the university of Arizona suggests we're closer to getting an answer as team 12, just winners explains. It seems to boil down to an enzyme. That's also found in rattlesnake venom. What does this rattlesnake have to do with COVID-19 depths? Shh. We turned much of my research in my lab towards COVID a year and a half ago. Chilton says he got blood samples from more than a hundred patients in a New York ICU. They

60 Seconds you need to know before you go Jon Najarian here, DISCA merging with AT&T Warner Entertainment and horrible purchase by AT&T. It's why the CEO is gone and nobody will remember the guy, except that he made such a horrible purchase. But with DISCA, running the show, this one will move up rapidly. So Netflix and Disney easing a little because of the increased competition here, Viacom also getting a little bit of a bid now is that because of Les Moonves and the 120 million that they're not going to have to pay that perv, or is it because the competition for another streamer might mean that there's a merger pending here we'll have to see. Take a look at MicroStrategy as well because this one's down about 7% in the free Tesla, of course, Ilan Musk, talking about Bitcoin and other coins all weekend. And for that reason, Tesla's down 1% MicroStrategy down seven as Bitcoin traded down to 44,000 and just one more common CMI, this one higher by 2% in the pre demand and an upgrade I am Jon Najarian. Make sure you check out three of three every business day at 3pm and of course 10am eastern time we deliver the Daily CryptoByte I'll see you there. halftime as well. Bang Bang

Audio source: https://www.youtube.com/watch?v=bOo6XSYW66cSpencer took on the competitive threat of OpenDoor at Zillow when he didn't need to, taking a tiny competitor startup seriously and pivoting a $5 billion company into a $30 billion one without a crisis.News at the time:- https://techcrunch.com/2018/04/14/zillow-surprises-investors-by-buying-up-homes/- https://www.geekwire.com/2018/zillow-group-will-start-buying-selling-homes-taking-open-door-expanding-real-estate-footprint/Transcriptswyx: [00:00:00] Normally, I try to make these clips under five minutes, but for today I absolutely could not because this is one of the most fascinating business stories and business moments that you can encounter. And this is the best explanation of a recent pivot that was very, very high profile and very successful. So I want to give you the story of Spencer Rascoff pivoting, Zillow as a successful company, not against the wall, and succeeding. Despite having an incumbent startup where the classic disruption theory would tell you that he had an innovator's dilemma. He got past that, and it was just nearly a train wreck, as he will tell you towards the end. But he had enough friends to give them good advice and he took it and he paused at the right time and he went for it at the right time. And it was just an amazing, amazing, real life story.  Spencer Rascoff: [00:00:51] And then I guess the second takeaway from Zillow would be the importance of disrupting yourself. And this is all about Zillow's move into ibuying and the business of buying and selling homes directly, which was a very controversial, difficult decision that I made. And it was very much the right one.It's what moved Zillow's market cap from 5 billion. A couple of years, post IPO to 30 billion today was deciding to put at risk the core business. Of selling ads to real estate agents by launching a new business of buying homes from people, renovating them and selling them to other people. And pulling off that business transition or business extension was a lot of sleepless nights, but it was very much the right move.Do you mind James Besheara: [00:01:37] walking me through almost the specifics of one of those sleepless nights and what that internal dialogue was like and where that internal for use uncertainty lied? Spencer Rascoff: [00:01:47] Sure. Let me paint a picture. So as Zillow goes public in 2006, We do 16 acquisitions. We buy Trulia, we buy StreetEasy in New York.We buy hot pads at the top rental site. And now here we are in 2000, like 12 ish, and it's about a $5 billion market cap. We've got like a thousand employees top of the world. We won, online, real estate and we consolidated the category. Victory is ours. Okay, we're done. But then we see this startup Opendoor.And open doors, buying homes for people sight unseen. And we're like that's crazy. That's not going to work. And we have to decide, do we enter that business? And the first, the first thought that I had and the team had was. What about the core, w we have about a billion of revenue selling ads to real estate agents.And if we start buying houses ourselves, real estate agents, aren't gonna like that very much. Because there might not be agents in those transactions. Now, it just so happens that when we eventually entered a year or two later, we did put real estate agents in those transactions as a way to, to keep the peace.But after I left Zillow started. Hiring those agents themselves at Zillow and cutting agents, other agents out of the transaction. And so now Zillow's in, in unchartered territory with respect to the, how the industry perceives it and that might or might not, we'll see put a strain on the core business of selling ads.So it's very similar just to give an analogy that can listeners have experienced as a consumer. Think about the Netflix business with DVD by mail. So Netflix has a great business DVD by mail. It's probably a I dunno, $10 billion market cap company. This was whatever, five, five, 10 years ago.What about streaming? The idea that you could press a button and start to see the movie right away on your computer was crazy. Like instead you just press a button and the DVD arrives in the mail to, two days later, but Netflix decided to disrupt their core business and shift to streaming and put at risk the whole core business and.It worked and then they did it again when they decided to create originals. Cause like they had a great business. Now they're a $50 billion market cap, but you know what, all their content comes from the studios. And now they say we're going to create our own shows. How are the studios going to feel about that?That's crazy. Don't do that. Like why risk it? You're doing great. They have a 300 billion market cap today. Why? Because. They pulled off the pivot to originals. So Netflix is like the rare company I can think of has done this twice. Zillow has basically done it once so far. But anyway, so back to the decision-making first risk is what happens to the industry, the perception of Zillow and the impact on the core business.Second risk is the investor community reaction, which is to say, we had public market shareholders that are like. Don't do that. That's crazy. You've got a 95% gross margin business selling digital advertising. Why would you move into it? The business of buying and selling houses, which is cyclical, risky, complex, operationally intensive.It's a real estate flipping business. Rather than a digital media business, you're going to trade at a lower multiple, I didn't sign up for that. I'm an internet hedge fund. I'm an internet mutual fund. Like I buy tech stocks, not real estate stocks. And so there were a lot of naysayers from that community.And then there were naysayers from the employee community, also back to the importance of people in culture that were like, I don't get it. Like they just don't do that. Why would we risk everything for that? What is that even that. I'm compressing about six months, James Besheara: [00:05:11] six minutes.How did it, how did you navigate it? How did you mentally nap? Did you S did you know there, did you almost have like faces in your mind that you were going to piss off by making this decision and you were like, yes. Spencer Rascoff: [00:05:24] It, it's very stressful as a executive, especially when you feel like you'd won, like at an earlier stage, a pivot, right?Especially a pivot driven by your backs and feeling of necessity, right? Yeah. It's okay, COVID happened. I talked to a company today that, that ran an events business and they suck, and then COVID happened and they successfully pivoted to virtual events and it's wow Bravo but you had no other choice, in this case it's Zillow, we HAD another choice just like Netflix had a choice to not move into streaming and not to move into originals. And so the status, when the status quo, it looks attractive. It's even harder to pivot. And so what we did, I'll tell you the two steps that we took to arrive at the decision. The three steps, the first was we tracked competition closely and we started looking carefully at Opendoor data and Opendoor metrics.How many listings do they have? How quickly are they selling? What do we think their unit- level profitability is? How much are they raising? We kept seeing them raise more and more money and we're like, okay, there must be something here. Cause smart VCs, keep throwing more money into this business. So maybe we're maybe this is a thing that was data.Point one. Data 0.2 is we went out and did a massive amount of consumer research to sellers to understand what their pain points were on the sale process. And it came back. Crystal clear that sellers hate selling their home the conventional way, and that they prefer selling their home to an institutional buyer for a ton of reasons, the certainty, the speed, the convenience, the lots of reasons.And so then when I was like, okay, now what and I really didn't want to move into this business of I buying. And so we launched a marketplace model and a test you James Besheara: [00:07:03] really want to. Spencer Rascoff: [00:07:05] I did not want to, I didn't want to. And so my sort of half measure was to launch a marketplace model where in four cities and it was four, maybe three, you could come to Zillow and you'd say, Hey, Zillow, I want to sell my house.Go get me an offer. And we would send that home info two to five to 10 buyers in that city, other local flippers or other companies. And then a day later we would go back to the consumer to the homeowner and say, okay this guy is willing to pay 200,000 for your house. This guy's only paid two 10.This guy is willing to pay one night. This guy says he doesn't want to buy it because it doesn't match his needs, whatever. What do you want to do? And then the seller would pick and we did all this for free just for market research. And then the seller would pick somebody and then we'd connect them and we'd get out of the middle of it.And so my hope was that this marketplace model would work because it scales so much better than actually buying your house yourself. Us having to take possession and buy the house for 200,000 bucks and renovate it and resell it six weeks later. Anyway. What happened was homeowners loved it.They loved selling their home in this way. Just like the research predicted it would, they would. But it was a very inconsistent user experience. We'd pass the consumer, the homeowner onto one of these local companies and the local company would retrade. Oh, did I say 200? Now that I come and I see that your roof is old, it's really 190,000, oh. I said, I would close in two weeks. Guess what? It's three weeks because my credit line's not ready or whatever. And the seller just had a really inconsistent experience. And so reluctantly. I decided we had to do it ourselves. And the next step was to go get the relevant expertise. Actually I'll tell this in more detail since you're pushing me for something.All right. So what we did next James Besheara: [00:08:42] and did, and by the way, did you have a coveted voice that you were listening to within or outside the company that gave you a little bit more of. Locking and locking arms were jumping together or was this kind of just one of those isolating CEO Spencer Rascoff: [00:08:54] shit. No, I have to.It's a good question. No, my co-founder, yeah. Are right there with me on this journey. And the three of us all staking out, slightly different positions over this, now we're probably, I think we ran the instant offers, test that marketplace test for at least six months. So we're at least a year, maybe a year and a half into this.Yeah this decision period that I'm describing and, there'll be times when one of us will be like, yeah, we need to do this ourselves. And the other two would say no, and we're back and forth for more than a year. So what I decided to do next, once I, and the co-founders were like, okay, we need to do this.And the board was like, okay, we need to do this. I decided to headquarter the initiative outside of headquarters. So there's those based in Seattle. And I decided it would be smart. To take two co-founders of two startups that we had acquired, who one based in San Francisco, one based in Irvine, both of whom were scrappy and had done startups that Zillow bought and had built businesses on their own and were not at headquarters.Think back to that Expedia offsite with 70 executives talking about six Sigma, everything that, that represented this would be the opposite. My idea was to make these ninjas, Navy seals outside of the core. And so I told them in their teams from the two startups that we had acquired, like figured this out, like we're in launch in three months and we're gonna start buying houses in a couple of cities.And I will get you a giant checkbook. Now you figure out what to do and. We were, and they worked at it and we were getting ready. We were only probably a week or two away from launching that first in that first market. And now this, Amazon talks about one way doors and two way doors, where a two way doors, a door that you can go through and then go back out.And so that's a decision you can undo. And a one way door is one that you can't undo for Zillow. Launching Zillow offers that's a one-way door pretty much. Because once they, once we launched this, the real estate industry might freak out and, the investor community might freak out and you can't say, Oh, just kidding.It's you can't really undo it. So a week or two before launch I. I started having some panic attacks and real ones. Not literally no. So I, no, not literally. We're getting more and more concerned. It does come up James Besheara: [00:10:55] on the podcast. Spencer Rascoff: [00:10:56] And I called an old friend from TPG who I'd worked with when we started Hotwire, 20 years earlier.And he had left TPG to start a company called colony America homes, which bought tens of thousands of houses through the recession and turn them into single family rentals. And so he was the guy that I knew best who had bought the most houses. And I called him and I was like, his name is Justin Chang.And I was like, Justin, we're about to go buy a lot of houses and flip them. What do I need to know? What have I not thought of? And I described our whole business plan and open door and the marketplace test, et cetera. And he's Dude, this is going to be a disaster. This is going to be a total shit show.Don't what do you, what are you crazy? Because that's the week before two weeks before I described the guy in San Francisco and his team from the startup we bought and the guy in Irvine in LA from his and how I, and he's so you don't have any real estate expertise, like real estate, really?Like nobody. And I was like it's w we've all kind of thought how he's no, no. Like institutional realtor, licensed producers, and now he's you gotta hit the brakes. You gotta talk to this guy. His name is Eric power. And I was like, Oh, okay who's Eric power.So Eric was the, was the number two at Colony America homes. So he had also bought tens of thousands of houses. So I call Eric and I had lunch with him the next day and in LA and. I was, I told Eric this whole thing and he's wow, this is going to be a shit show. This is a disaster.Let me give you some examples, Spencer, cause we bought tens of thousands of houses. Uh, you need to figure out what to pay for these houses and renovate them, within days and turn them so quickly. Are you ready for that? And I'll give you the example in a sec and anyway, 10 minutes in my conversation with Eric, I realized that we needed to hit the brakes.And I made the very unpopular decision at the time. Cause we had already motivated the whole company to run hard at this opportunity to hit the brakes. And I said, we need to recruit a team and we need to get the right people on board before we can go make this one-way door decision. And so we press pause and we recruited Eric and lost about six months and in, in, in speed because.Eric's team at Connie America homes was in the process of being bought by invitation homes. And so this whole team in Scottsdale, Arizona outside Phoenix of about 200 people were in the process of getting riffed, getting laid off by invitation homes, including Eric and his whole team. And but it took us a couple months to get through all the non-competes and all the, non poaches and whatever.And anyway, six months later, we have this whole team that knew how to buy lots and lots of houses. During those six months, open-door continued to separate from us though. So I'm walking the halls in the Scottsdale office, the new Scottsdale office of Zillow a week or two after we launched Zillow offers.And I'm talking to employees, I'm saying, what do you do? What do you do? And I meet this older woman and I say, what do you do? And she's Spencer, it's so great to meet you. It's an honor, you're the CEO, so cool. I'm 65 years old. I'm the world's leading expert on changing names on utility bills.And I'm like, w what do you mean? She's I've been doing this my whole career. I know that if you buy a house in this County, in Florida, the way to change the name on that utility bill is to go to this website. I know if you buy a house in this County, in North Carolina, it's you call this lady, and she only answers the phone between 12 and 2:00 PM, two days a week.And I know that if you buy a house with solar panels on the roof, It takes an extra three weeks because you need the lease to blah, blah, blah, blah, blah. And then the person sitting next to her, had an equal amount of completely esoteric knowledge about how to deal with solar panels and whatever, and how to change the pool maintenance contracts and so on and so forth.And I was like, Holy cow, we dodged a bullet. Those two startup founders in San Francisco nervine they were tech people and then they were scrappy and startup-y, but boy, they didn't know anything about real estate right in that business. Where you're buying and selling homes. You're putting $200,000 per house out there.Everyday counts. If you hold the house for just three or four more days, all the profit in the flip goes away. So speed matters. Anyway. So it was It worked is how the story ends. This is why Zillow then went from 5 billion to 30 billion and managed to disrupt itself while still actually maintaining its core business.To the team's enormous credit, we, they managed to not have the core agent advertising business evaporate on the contrary. It's still doing quite well. And the company is prospering.

So Netflix brought back some of  our favorite shows...Sister Sister, The Game and Moesha just to name a few. Did you ever notice anything about Moesha? During the show, her character was sexualized a lot and the father was very controlling.  Join the homies as they discuss objectifying women, throwing shade, giving your child a choice and give out safety tips for going to bars/ clubs as a woman. Email us: innocentthoughtspod@gmail.com Follow us: innocentthoughtspod_

When it comes to YOUR BUSINESS...Optimize, Transform, or Become IRRELEVANT!! The technology and business climate have changed; at one point it was more costly to apply AI to Your Business. However, today it is MORE COSTLY to NOT APPLY AI to your business to help you pivot and succeed with your Business. Hey, this Grant thank you for joining another episode of ClickAI Radio. Okay, so today we're talking about optimizing transforming or becoming irrelevant. I think those are three Critical choices that we have for our businesses. You know, it seems that if we adapt our business to changing conditions, then we tend to maintain our relevance. I've been involved with four startup companies over the years, the first startup company was right out of Chicago, excuse me, right out of college, my wife and I loaded our brand new baby up and moved to Chicago. We were developing solutions for healthcare organizations. We couldn't quite pivot that one fast enough to keep up with need. So very important lesson learned. Then years later, I got involved with another startup company that I helped develop this one was in Silicon Valley, and the focus there was on providing tools for software engineers. And then the third startup company, again was in the software engineering space. We have offices in Washington, DC and in Denver. And again, we're focusing on project providing solutions for companies that were developing their own technologies. And then in the fourth startup company, again, very similar in the space in terms of it was in the software engineering space. Again, this one is in Silicon Valley, providing tools for large companies. So, of those four, three of them, we, we sold off and that that was a journey in and of itself. But the lesson on each of these was the need to adapt constantly to be ever aware of the changing macro market conditions, other new technologies coming in shifting needs of your customers and the expectations from them. So here I was looking at some examples of companies that did not adapt and these are all ones that you're familiar with right blockbuster we all know the story of blockbuster right ceased operations in 2013. You know, the senior executives as I understand it, understand it were given some opportunities to adopt online streaming, but they ended up deciding against it. But we know what's happened to them now, certainly there's other organizations that aren't around a day like toys r us, right? They see stop operations in April of 2018. One of the challenges they had was they overextended on their properties on the real estate and didn't create new customer experiences. That's that's a no no for us, right. The other hair example is around borders, bookstores. We know they ceased operations quite some time ago back in 2009. But fierce competition from supermarkets, online sales, right, digital books, I mean, can you say Amazon, right? So the critical news here is optimized transform or certainly become irrelevant. So there are multiple ways as we know to adapt your business right? The focus is to serve your customers to live another day. Right. And one way to do that is through business optimization. And the other is through business transformation. So I want to talk about those and separate those. But what is optimization? When you're going to optimize a business? What does that mean to do that? Here's one potential definition of it. It's when we focus on business performance, right? We want to keep the lights on. Obviously, we're focusing on delivering projects and achieving some repeatability and scalability. So when we have a business model that's operating Well, it's still meeting those customer needs. But we're looking to improve performance and getting efficiencies out of the business. That is an opportunity for optimization. Now, when you think about some of the businesses I'd mentioned a moment ago, all right. Would optimizing their business have saved them? Well, I don't know. Maybe in some cases it might have or might have lengthened out the amount of time perhaps they might have had. But optimization is focused on the current business model that you're working with right and improving efficiencies. Now, one of the thing is your business might be in the state of needing optimization. And it turns out artificial intelligence can really help with this, right? It can look at the business information that you have in your current business model, and identify patterns and probable future behaviors. Right. So the question is, what is the state of your business? Is this an opportunity for optimization? Are you looking to optimize refund reduction or sales growth or lead identification? If so, AI can help with things like that as well as certainly other areas. All right. So the first question is optimization. It can really help a business become and maintain its relevant, its relevance. Alright, let's talk about the other flavor. And that's transformation. So what does it mean to transform a business. As you know, it typically means to focus on new business capabilities. Now, it may be done within the current business model. So if you're if you have a business, you have an existing business model, but you want to add new business capabilities, they may take the form of new products, right or new services within your current business model. Now, it generally translates into doing some innovative work. So to transform a business means you got to do some innovation, right got to sort of break the chains of how you've been doing things in the past, it might still be in the realm of your current business model. Sometimes though, you're innovating to react to market pressures, right? or other times you're leapfrogging your competition. However, transformation, as you know, can also mean a new business model. So it's a new way to do things. Now. Let's think about it. What are some companies that you know, that have developed the art and science of transformation right? Let's think about that. Obviously, one that sure comes to everyone's mind is Netflix. They certainly started with shipping DVDs, right? And then then they move to digital streaming. That's a new business model, right? And of course, now today, they produce movies. So this is really an example of what we call vertical integration, right? Where they end up owning everything from top to bottom. They, they not only stream the content, but they actually produce it now. Right? So to vertically integrate your business. That's a big deal, right. So Netflix has been applying AI to help them transform their business model, right, going from GM shipping DVD all the way over to Holy smokes. I'm actually producing the content that I'm shipping to people. Here's some examples, right that they've done this. I found this in one report not too long ago on becoming human.ai. How's that for the name of a website? All right. This is some things that they had identified that Netflix had done with AI to help them transform one of those around personalization of movie recommendations. Now, if you've ever used Netflix, you obviously can see how that affects you, right? Because it starts to see and figure out what it is that you're interested in. Here's another use of AI. It's around the auto generalization and personalization of thumbnails. So when you're actually scrolling through Netflix, it looks at and figures out, this particular thumbnail would be more interesting for grant and therefore have a higher probability that he'll click on this movie. Interesting, right? Here's another AI use and it's around the location scouting for movie production. Right? You got to figure out Hey, you, you know you're gonna look at costs and expenses and weather, all sorts of things to help them figure out the right locations for producing their movies. And then there's movie editing AI actually gets involved with identifying those hype. Probability times are places where human reviews or involvement should be participating. Now, you know, that's, that can be very costly, right? So you're going to want to be able to take advantage of that. Here's one more I'll mention. And that's of course, around streaming quality. None of us want to have our movie interrupted, heaven forbid, when we're watching something. And so they've got AI that looks at server bandwidth. And if you're a nerd, you're going, you're shaking your head, like oh, yeah, regret In any event, server bandwidth, right? The ability for a server to keep up with the demand that's on it. All right. So that's Netflix, right? Lots of AI for transforming your business. Okay, so so far I've mentioned, look, you can use AI in optimization activities where you're trying to get improvement in efficiencies. Those are very optimization centric, but certainly, hey, things going on with COVID and other competitive pressures. I may have to transform my business and actually take on new new products and services. So AI can certainly participate in helping with that. Here's another example. McDonald's, they're starting to use AI in their ordering process. Right? So hey, would you like some fries with that? So Mickey D's is actually using AI to try to predict your answer. Now, the impact of that is, is that then they can train, you know, downstream or I should say, upstream look for inventory planning and things like that. So the prediction of would you like fries? And the answer to that certainly impacts their supply chain so they can stock and doing Tori accordingly. They have a new lab called McD tech labs. It's no it's not that new, but it's called McD tech labs anyway, they're applying a lot AI. So whether you're working with hamburgers, or whether you're streaming video, ai gets involved in both optimization, as well as transformation activities of your business. So here's the question. question, what's your objective? Right? First, you have to decide in what manner you are either going to maintain or grow your business. And if you're going to focus on optimizing your business, look at the current processes and apply AI to uncover insights. It takes iteration you can't apply AI one time and make some adjustments and be done. You actually apply it over and over again, because you're changing history and therefore your business information and your data footprint. So you got to do it multiple times over a sustained period of time. If you're going to focus on business transformation, then you know, perhaps it's a new product or service or maybe even a new business model, think Netflix right like going from shipping DVDs to to actual digital streaming, then leverage AI to produce as many insights to the relevance and the value of the target product or service. So moving forward today, you know in business without applying any is actually a costly decision. There is one point in the growth and maturation of AI. And of course, we have a long ways to go for AI to get obviously even more more useful and more relevant. But nevertheless, there's a point where it was so costly to do AI, it was hard to justify. We've we've tipped that now right now we're working on the democratization of AI, for small to medium business environments. That's my mission to help you do that. And that is actually very cost efficient. So to move forward in your business direction, without including AI, that's actually the more costly thing. So don't do that. What you rather do is you get involved with applying AI to help your decision making and shine the light on all of the secrets that are available to you that are in your business information. Now, it may mean that if you don't do that, then you might end up on the endangered species list writer perhaps become extinct as a business like those three that mentioned before, right blockbuster obviously, didn't pivot, right didn't keep moving forward with it. Hey, I really appreciate your time. Thanks for joining and until next time, pick your business route to apply AI, whether it's optimization or transformation. Thank you for joining Grant on ClickAI Radio. Don't forget to subscribe and leave feedback. And remember to download your FREE eBook visit ClickAIRadio.com now.  

When it comes to YOUR BUSINESS...Optimize, Transform, or Become IRRELEVANT!! The technology and business climate have changed; at one point it was more costly to apply AI to Your Business. However, today it is MORE COSTLY to NOT APPLY AI to your business to help you pivot and succeed with your Business. Hey, this Grant thank you for joining another episode of ClickAI Radio. Okay, so today we're talking about optimizing transforming or becoming irrelevant. I think those are three Critical choices that we have for our businesses. You know, it seems that if we adapt our business to changing conditions, then we tend to maintain our relevance. I've been involved with four startup companies over the years, the first startup company was right out of Chicago, excuse me, right out of college, my wife and I loaded our brand new baby up and moved to Chicago. We were developing solutions for healthcare organizations. We couldn't quite pivot that one fast enough to keep up with need. So very important lesson learned. Then years later, I got involved with another startup company that I helped develop this one was in Silicon Valley, and the focus there was on providing tools for software engineers. And then the third startup company, again was in the software engineering space. We have offices in Washington, DC and in Denver. And again, we're focusing on project providing solutions for companies that were developing their own technologies. And then in the fourth startup company, again, very similar in the space in terms of it was in the software engineering space. Again, this one is in Silicon Valley, providing tools for large companies. So, of those four, three of them, we, we sold off and that that was a journey in and of itself. But the lesson on each of these was the need to adapt constantly to be ever aware of the changing macro market conditions, other new technologies coming in shifting needs of your customers and the expectations from them. So here I was looking at some examples of companies that did not adapt and these are all ones that you're familiar with right blockbuster we all know the story of blockbuster right ceased operations in 2013. You know, the senior executives as I understand it, understand it were given some opportunities to adopt online streaming, but they ended up deciding against it. But we know what's happened to them now, certainly there's other organizations that aren't around a day like toys r us, right? They see stop operations in April of 2018. One of the challenges they had was they overextended on their properties on the real estate and didn't create new customer experiences. That's that's a no no for us, right. The other hair example is around borders, bookstores. We know they ceased operations quite some time ago back in 2009. But fierce competition from supermarkets, online sales, right, digital books, I mean, can you say Amazon, right? So the critical news here is optimized transform or certainly become irrelevant. So there are multiple ways as we know to adapt your business right? The focus is to serve your customers to live another day. Right. And one way to do that is through business optimization. And the other is through business transformation. So I want to talk about those and separate those. But what is optimization? When you're going to optimize a business? What does that mean to do that? Here's one potential definition of it. It's when we focus on business performance, right? We want to keep the lights on. Obviously, we're focusing on delivering projects and achieving some repeatability and scalability. So when we have a business model that's operating Well, it's still meeting those customer needs. But we're looking to improve performance and getting efficiencies out of the business. That is an opportunity for optimization. Now, when you think about some of the businesses I'd mentioned a moment ago, all right. Would optimizing their business have saved them? Well, I don't know. Maybe in some cases it might have or might have lengthened out the amount of time perhaps they might have had. But optimization is focused on the current business model that you're working with right and improving efficiencies. Now, one of the thing is your business might be in the state of needing optimization. And it turns out artificial intelligence can really help with this, right? It can look at the business information that you have in your current business model, and identify patterns and probable future behaviors. Right. So the question is, what is the state of your business? Is this an opportunity for optimization? Are you looking to optimize refund reduction or sales growth or lead identification? If so, AI can help with things like that as well as certainly other areas. All right. So the first question is optimization. It can really help a business become and maintain its relevant, its relevance. Alright, let's talk about the other flavor. And that's transformation. So what does it mean to transform a business. As you know, it typically means to focus on new business capabilities. Now, it may be done within the current business model. So if you're if you have a business, you have an existing business model, but you want to add new business capabilities, they may take the form of new products, right or new services within your current business model. Now, it generally translates into doing some innovative work. So to transform a business means you got to do some innovation, right got to sort of break the chains of how you've been doing things in the past, it might still be in the realm of your current business model. Sometimes though, you're innovating to react to market pressures, right? or other times you're leapfrogging your competition. However, transformation, as you know, can also mean a new business model. So it's a new way to do things. Now. Let's think about it. What are some companies that you know, that have developed the art and science of transformation right? Let's think about that. Obviously, one that sure comes to everyone's mind is Netflix. They certainly started with shipping DVDs, right? And then then they move to digital streaming. That's a new business model, right? And of course, now today, they produce movies. So this is really an example of what we call vertical integration, right? Where they end up owning everything from top to bottom. They, they not only stream the content, but they actually produce it now. Right? So to vertically integrate your business. That's a big deal, right. So Netflix has been applying AI to help them transform their business model, right, going from GM shipping DVD all the way over to Holy smokes. I'm actually producing the content that I'm shipping to people. Here's some examples, right that they've done this. I found this in one report not too long ago on becoming human.ai. How's that for the name of a website? All right. This is some things that they had identified that Netflix had done with AI to help them transform one of those around personalization of movie recommendations. Now, if you've ever used Netflix, you obviously can see how that affects you, right? Because it starts to see and figure out what it is that you're interested in. Here's another use of AI. It's around the auto generalization and personalization of thumbnails. So when you're actually scrolling through Netflix, it looks at and figures out, this particular thumbnail would be more interesting for grant and therefore have a higher probability that he'll click on this movie. Interesting, right? Here's another AI use and it's around the location scouting for movie production. Right? You got to figure out Hey, you, you know you're gonna look at costs and expenses and weather, all sorts of things to help them figure out the right locations for producing their movies. And then there's movie editing AI actually gets involved with identifying those hype. Probability times are places where human reviews or involvement should be participating. Now, you know, that's, that can be very costly, right? So you're going to want to be able to take advantage of that. Here's one more I'll mention. And that's of course, around streaming quality. None of us want to have our movie interrupted, heaven forbid, when we're watching something. And so they've got AI that looks at server bandwidth. And if you're a nerd, you're going, you're shaking your head, like oh, yeah, regret In any event, server bandwidth, right? The ability for a server to keep up with the demand that's on it. All right. So that's Netflix, right? Lots of AI for transforming your business. Okay, so so far I've mentioned, look, you can use AI in optimization activities where you're trying to get improvement in efficiencies. Those are very optimization centric, but certainly, hey, things going on with COVID and other competitive pressures. I may have to transform my business and actually take on new new products and services. So AI can certainly participate in helping with that. Here's another example. McDonald's, they're starting to use AI in their ordering process. Right? So hey, would you like some fries with that? So Mickey D's is actually using AI to try to predict your answer. Now, the impact of that is, is that then they can train, you know, downstream or I should say, upstream look for inventory planning and things like that. So the prediction of would you like fries? And the answer to that certainly impacts their supply chain so they can stock and doing Tori accordingly. They have a new lab called McD tech labs. It's no it's not that new, but it's called McD tech labs anyway, they're applying a lot AI. So whether you're working with hamburgers, or whether you're streaming video, ai gets involved in both optimization, as well as transformation activities of your business. So here's the question. question, what's your objective? Right? First, you have to decide in what manner you are either going to maintain or grow your business. And if you're going to focus on optimizing your business, look at the current processes and apply AI to uncover insights. It takes iteration you can't apply AI one time and make some adjustments and be done. You actually apply it over and over again, because you're changing history and therefore your business information and your data footprint. So you got to do it multiple times over a sustained period of time. If you're going to focus on business transformation, then you know, perhaps it's a new product or service or maybe even a new business model, think Netflix right like going from shipping DVDs to to actual digital streaming, then leverage AI to produce as many insights to the relevance and the value of the target product or service. So moving forward today, you know in business without applying any is actually a costly decision. There is one point in the growth and maturation of AI. And of course, we have a long ways to go for AI to get obviously even more more useful and more relevant. But nevertheless, there's a point where it was so costly to do AI, it was hard to justify. We've we've tipped that now right now we're working on the democratization of AI, for small to medium business environments. That's my mission to help you do that. And that is actually very cost efficient. So to move forward in your business direction, without including AI, that's actually the more costly thing. So don't do that. What you rather do is you get involved with applying AI to help your decision making and shine the light on all of the secrets that are available to you that are in your business information. Now, it may mean that if you don't do that, then you might end up on the endangered species list writer perhaps become extinct as a business like those three that mentioned before, right blockbuster obviously, didn't pivot, right didn't keep moving forward with it. Hey, I really appreciate your time. Thanks for joining and until next time, pick your business route to apply AI, whether it's optimization or transformation. Thank you for joining Grant on ClickAI Radio. Don't forget to subscribe and leave feedback. And remember to download your FREE eBook visit ClickAIRadio.com now.  

One of the common issues of the modern world is experiencing emotional and physical burnout due to excess work and stress combined with lack of sufficient sleep and physical activity, many are told to put long hours in their work and study and ignore leisure but the fact of the matter is that we need to treat our bodies as just that, bodies in need of rest and recreation.    In this episode of Beyond the Present Podcast Dan and Poujix discuss the importance of having leisure activities and offer guidelines on how to pick the best means of R&R that are also in alignment with our long term goals and plans. If you want to learn to have fun and feel good about having fun the next day when you wake up then this episode is right up your alley!    Daniel's Social:  Instagram: https://www.instagram.com/danmolgan/ Twitter: https://twitter.com/Danmolgan LinkedIn: https://www.linkedin.com/in/daniel-molgan-41812352/   Pouya's Social: Instagram: https://www.instagram.com/pouyalj/ Twitter: https://twitter.com/pouyalj LinkedIn: https://www.linkedin.com/in/pouyalajevardi/   Episode Transcript:----more----     SUMMARY KEYWORDS leisure activities, leisure, people, life, activities, day, languages, pandemic, work, subtitles, fun, body, run, goals, enjoy, talking, reason, occasionally, burnout, recreation SPEAKERS Pouya LJ, Dan   Pouya LJ  00:09 Hello, ladies and gentlemen, welcome back to yet another episode of beyond the present podcast. Let's talk addition as always joined with Daniel Morgan. How's it going, dan?   Dan  00:19 Hey, man, buddy. Glad to be here with one and only Cujo likes to discuss a lot of great topics. So life is great. And fortunately, gradually the borders are getting reopen. Of course, again, I was very disheartened a couple days ago when I heard the news that Bali which was supposed to open its borders to all tourists around the world, on September 11, actually canceled the entire plan. And they mentioned that they will open you know, for tourists only in early 2021. And as you probably know, if Bali was going to open the borders, probably many other countries would follow because that's like a place for tourists. So people don't really have to wear masks winter on volume and let's say islands and that you're having some fun over there. So that was a sign Perhaps the world is ready to get back to normal. But the very fact that the government of Bali somehow did not agree with this and they postpone the plan to 2021 implies that we still have to wait for the vaccine, basically. And I also read an article by Bill Gates that mentioned if 30 to 60% of population in the US get the vaccine, the pandemic is essentially over. So we'll see how it goes. And so there are some good news, generally, although there was one disheartening, basically piece of news that I heard earlier from wh o world health organization that said, even a vaccine might not end the pandemic, but then again, I'm guessing that's more like politics, because as you probably are aware, Donald Trump announced that the US will no longer funds w h o from next year so I'm guessing that they will you should feel like they're left behind that Oh, by the way, you will never have a really from the virus if you want us to just start you know, refund this so maybe we'll find a way. I don't know. Perhaps it seems like you know, dirty politics because I don't think the world Right now needs bad news from especially who to tell them that even a vaccine will not end the pandemic, because that's from my point of view is very counterintuitive, because it is proven proven that it can actually end if a certain, you know, minority population actually do get vaccinated. So overall, things are fine. And we are hoping to hopefully see how things will change. I'm literally preparing all of my plans. Now, we are just waiting for the pandemic to be over. And as soon as you know, hopefully, life gets back to normal in 2021. I'm plan to actually initiate a lot of our projects in Europe. So I focused a lot in China and Russia in the past four years. So most of our focus for the next four to five years will be in the European Union. So France, Germany, Sweden, and a few countries like that. We're going to focus on these countries for a while. So we are preparing our plans, basically so that we can actually initiate a full fledged European campaign from next year. We'll see things things are really fine and we're doing our best to stay afloat.   Pouya LJ  03:00 That's, that's amazing. So you're on the slightly more. We call it optimistic camp regarding this whole pandemic situation   Dan  03:09 I have to be if you're an entrepreneur, as you already had this assertion earlier, if you're an entrepreneur, you have to be an optimist.   Pouya LJ  03:14 Fair enough. No, that makes sense. That makes sense. All right. I hope you're right. We're all really free, by the way.   Dan  03:21 perspective, are you on the pessimistic spectrum?   Pouya LJ  03:23 No, I'm not on the pessimistic spectrum. But I'm a little bit. I'm a little bit on the you know, I'm just I'm just, I'm just, I'm just concerned, mostly that the optimistic scenario might not know Yeah,   03:37 yeah, of course. Of course. Yeah.   Pouya LJ  03:38 So I mean, it will be what it will be and we have to cope with it. Of course. I hope you're right. And I tend to be generally speaking, optimistic, but about this particular one, I'm more concerned and optimistic. Anyways,   Dan  03:52 because the US now as you probably know, it's devastated by the virus and the sheer mismanagement and the idiocy of Trump but how things ended Canada. So have you guys managed to actually contain the virus? Are things better there than it is? I'm sure it is better, of course, but how to which degree actually, is it?   Pouya LJ  04:08 Yeah. No, I think it's great. I mean, at least in the Ontario in Toronto, the things are actually pretty good, relatively speaking. cases are, have been less than 100 and the whole province for the past few days, and it's spiked slightly over 100. Yesterday believe. But generally speaking, it's just running around 100 cases every day in the entire province that Toronto isn't, which is,   Dan  04:35 which is funny that Canada is basically nicknamed as Canada because of all the Chinese who are now in Canada, despite the fact that this hadn't, you know, let's say origin in China. And there are so many there. I think there are a lot more Chinese in Canada in the US, I'm guessing. And despite all that, still, we are seeing, you know, how well the Kenyan government managed this crisis so much better than the US so definitely good for the Kenyan president. And shame on Trump.   Pouya LJ  05:01 Yeah. And well, I mean, and the reopening has been done gradually but very, very successfully. So, Toronto has been pretty open for the past. By open I mean, like with with physical distancing, of course, but you can go out you can go to restaurants and whatnot. And still it no no huge spikes in numbers or whatever. So, yeah, that's, that's, that's good for them. For sure. Yeah. Anyhow, so that's not the topic today, but we had to catch up a little bit. So the topic today is, how to choose your leisure activities. What should your leisure activities be, depending on who you are, when what your goals are, etc. Now, so let's start with let's start with talking about what do you do for leisure on an on a day to day basis? I know I know, you don't have so much time for leisure. But anyhow, you do have some Well,   Dan  05:56 you said something very nice. You don't have so much time for leisure because that's As you probably know, we've already started earlier in front of our programs, you know, and beyond the present podcast. And the fact of the matter is that if you wants to, from my point of view have a very inspiring lifestyle, you probably wants to look at life a little bit differently than a nine to five for work. And then the rest of the time is for me for leisure. You see, unfortunately, we live in a world where it is quite normal to consider your work as something separate from your actual life. So that work is like that toil that you have to do to enjoy the rest of your day. So you go in or let's say you go to work nine to five, five days a week, in order to be able to enjoy the rest of your life, which is the other eight hours or 10 hours per day. And from my point of view, that's probably the worst formula you could ever come up with to live a life and it's definitely a recipe for disaster because if you want to live your life in a way that you live for, basically your leisure time, then you know, Gary Vee says your if you're living for the weekend, then your shit is broken. And he's right. Because if you're living A life where you have to suffer through work and suffer through your studies or your you know, professional routines in order to be late, enjoy the time that you're not working or you're not studying or you're not, you know, perhaps advancing your career, then there's gonna be a problem here. And that's, you know, the willpower. I mean, you can use your willpower to keep pushing and working harder and to use discipline to just say, you know what, that's just work, I got to get it done to feed my family, you could definitely do these things. But the problem is that willpower never lasts. At some point, you will run out of willpower, and then you become depressed like what the hell is wrong with my life? And that we call Of course, This usually happens for most people around the ages of 35 to 40 becomes like a, you know, a midlife crisis, which almost everybody goes through, except for entrepreneurs because their lives have been so much filled with crises. They don't even understand what a midlife crisis looks like as much for your question beforehand. But the fact of the matter is that if you really want to make the most of your life, you need to somehow find a way to eradicate that, you know, clear border between work and life. And then trying to mix them a little bit. So given that I have aspired to this belief, I would like to do the exact same thing. And then I will, I would like to involve my hobbies and my, let's say leisure activities into my work and make it perhaps, you know, capitalize on it and try to actually use it as a means of serving other people. So for that reason, probably the only times where I am not necessarily working or doing things that will perhaps lead to, let's say, my, let's say, professional success is probably maybe like, I don't know, it's very hard to find things, perhaps occasionally, some, let's say going out to nature occasionally to just rest for a while. But for the most part, I really believe that if you find the right recreational activities, they are in a sense part of like your investment portfolio because you're investing in yourself in your body in its well being. I mean, if you drive a car, for example, I think most will put more energy into taking care of their cars by going through the maintenance No changing the tires, the oil and all that stuff than they do actually with their own bodies. So, because of this I see recreation as a means of taking care of that organism, that machine that gets you through the, you know, the hustles and bustles of the daily life. And if you want to make the most of your, basically life and career, you have to you better have a body and a mind that is fresh, ready, and basically up for action. So, for that reason, I value recreation very much I value to you know, being rejuvenate yourself very much. However, how do I do this, there are many ways to go about it. So if you perhaps are tired of work, you can go right now and I don't know start doing online gambling, online poker, I don't know you can hang out with your friends, you can do pot, you can get drunk, you can hang out with your friends and I don't know play FIFA for hours. There are many ways to quote unquote, basically lit up some steam, but most of such activities will in the end leave you empty because you haven't done anything useful. And more importantly, in some of these cases, you actually have harm your body Especially with the case of drug abuse, alcohol, basically, consumption and access and so on. So for that reason, I believe that we can and should probably find a way to incorporate or choose certain leisure activities that are in alignment with our main goals and directions in life. So for example, if your goal in life is to be a successful business owner, perhaps you might choose social activities that allow you to network and meet other people. So instead of perhaps spending your time playing Dota at home, and being able to network with the little org that is playing on the other side, perhaps you should, I don't know decide to go to a book club or to a test seminar or some other social activities like a fundraiser or a charity organization or a charity event in order to meet people and expand your network. So here let's say you're on a let's say, you're now in a charity event, I don't know for to help the perhaps the those who are now in orphan orphanages basically right. So in this case, you are feeling good, you're socializing, you're having a good time you're chatting, you're alive. thing with kids, with people with parents. But at the same time, you're actually networking and meeting new people. So even though you are recreating in the background, you're actually expanding your network, which is an essential element for all entrepreneurs to know more people and be known by more people who like them and whom basically are liked by you. So because of this, the best one is a clear example. For me personally, as you probably know, I'm a polyglot. And I have been told that I speak a crazy amount of basically languages. And the answer is very simple because for me, language learning, which is nothing more than a pure passion, and basically, leisure activity is now a regular part of my daily life where I tend to, you know, go on, sometimes occasionally practice up to three, four languages per day, and then switch to either the next day. So by doing these things, even though I'm having fun, and I'm resting, I'm not working, I'm not doing business. I'm not trying to plan the next year or start, you know, talking things with my team. I'm simply sitting chilling and you know, perhaps doing some, you know, drills and Japanese or let's say I don't know in Hungarian, and I'm practicing these things just for fun. But that in a sense will then is in alignment, my ultimate goal, which is international business, and international education of languages for, you know, students from all over the world. So I'm having fun, but at the same time, I'm actually doing things that will be good for my career. So the same thing could be done for anybody. I mean, doesn't matter what you do, maybe you are an artist, maybe you are, perhaps more like a technical type. So perhaps if you are a computer programmer, maybe you want to try some digital activities online, but if you're not in the IT sector, perhaps playing Dota as your hobby will not be the best idea, right? So for that reason, I'm a fan of choosing leisure activities that are in alignment with your ultimate goals and values in life. That way, you will have fun and you also slowly but surely get closer to your goals because we need recreation. We can't just toilet the office from morning to night for 10 days and not you know see anything going go wrong because in that case, we will burn out and that will occur ironically Much worse because in the long term, in the long run in the long term, we will lose a lot more by demanding too much from our time and body. And we will simply stress burnout. And boom, it's kind of like the story of that, basically turtles and the hair. So that fast air just starts running and then gets tired of sleeping. Well, this little guy who's going slowly wins the race. It's kind of like that. So those who really want to go, I'd like to say, I don't want fun. I don't want leisure. Just work, work, work, work work. Bill Gates said that he never took a single day off and his 30s and I'm now 27 I want to kill myself. I'm 30. I don't know. So this is like the story, right? So yeah, you could try to do that. But then you will miss out on the long term, because you will then experience burnout. And then after a while, you get depressed and you wonder like, what's the point of it all? I mean, so what's the point of running your own business anyways? I need a gun. I better get a gun and then boom, something happens right. So because of this, I believe that you should think long term and to think long term means you should take care. You should look at yourself as a human being Not a robot, not a machine, but a human being who needs sufficient rest, sufficient physical activities you need especially we are social creatures, we need a lot of socializing, to feel happy and well. So going out with friends, trying to you know, have a you know, picnic outside or going for a barbecue with your basically colleagues, these type of social activities, especially when they are, you know, with people that you like, will substantially improve your overall well being. So I believe it is very important to put time aside for leisure and for hobbies. Again, that's not a common suggestion these days, because now we are in an extreme culture of work, work work all the time. But I think that's perhaps not the best approach to go about it.   Pouya LJ  14:42 Well, yeah, I mean, I couldn't, couldn't agree more, especially when you were talking about the burnout part. And you know, in the long run, you're absolutely right. There's no way in the long run with that kind of mentality and you know, habit. You'll get the most efficient output from yourself. It's impossible. And I agree with you and that's why I also practice the same thing. I, as much as I like, what I do, generally speaking, I still need some, you know, even even for the sake of stopping repetition, I have to just do something else even if I love what I'm doing, even if you if I, I love pizza, okay, no secret. If I eat pizza every single day, I'm gonna hating pizza. Right? So even even for the sake of change, I have to I have to do something else. Even if I love what I do, which I do,   Dan  15:35 for you should probably run a franchisee of Domino's Pizza.   15:40 That's a great idea for your future. I mean, that that could be on the agenda. Who knows? Right?   Pouya LJ  15:47 No, but but I taught so back to what we were talking about. Yeah, I completely agree and to give some extra examples for myself. I love reading and I adopt that as a leisure time activity. Whilst it helps me learn something, and he can help me Yeah, move forward in the world, which is, which is which is definitely a useful leisure activity in my favorite most   Dan  16:09 favorite leisure activity all is like reading books while eating pizza. That's like the ultimate   Pouya LJ  16:16 must be has to me. Alright, okay, so all right, that was a that was a good, good, good introduction to the whole thing. I mean, it was more of an introduction, but who's counting? Anyways? So, yes, leisure activities. We gave some examples we talked about we talked about how they can be catered and and adjusted towards our goals. While we're enjoying them while we're experiencing some change from day to day life. Now, I know you you you go to the gym, do you count that as a leisure activity?   Dan  16:51 Well, again, these are all typically leisure activities. I told you, I'm not somebody who's just working in the office all the time. People sometimes think about that. And then that like Yeah, Daniel is always working or studying. That's not true. I basically, that's like, for me personally, you know, exercising on a regular basis is just a necessity. So, I basically when I wake up in the morning, the first thing I do is I grab my gears and I start running, you know, near my house, I don't go to the gym, you know, first morning because the body's not ready for that. So I basically when I wake up, the first thing I do is I grab my running shoes, and I go for a job for about 10 to 20 minutes. And then after the shower, I will, you know, begin the whole day everything, let's say working on social media, answering my emails, messages, all that stuff. So for me that's like the starters kind of like people's, you know, for people who are lazy, they use coffee. For me my coffee is running in the morning because it's not as easy as coffee, but it's definitely healthier and far more effective. And of course, I usually go to the gym somewhere after working hours. So usually, after I finished my basically work, basically my company, usually I tend to go to the gym, about let's say, three or four times Depending on the local time, of course and the country as well as how far because in some countries, for example, the the gym is very close to my house, so I'm just not so I have to adjust that as well by the time but around three or four, maximum five. Usually, I even hit the gym to recharge my batteries for the rest of the day, which oftentimes involves seminars, workshops, or simply group gatherings. So I want to have a lot of energy throughout the day. So I basically recharge the batteries once after I wake up with a jog. And then after about 567 hours of work, I go to the gym to recharge again, the batteries, if you will to have full peak energy throughout the entire day. And I do not consider that as work because it's definitely not work. And I do not simply work. I don't answer phone calls. I don't answer emails. I don't accept meetings or any type of work during that time. And I never cancel it for any amount of work project doesn't matter if it's going to be a $2 million project. If it's going to be I don't know for example, a session with one of my students it doesn't really matter. Now my sports as well as my fitness will never be at the mercy of any work. So I will cancel my meetings or my sessions, but I will not cancel my you know, training sessions. And that's not because of leisure because it is fun. I mean, it's definitely leisure because I often do it with like very positive energetic music in different languages. And, but what I really do is it's it's going to allow me and enables me to work hard throughout the day. So even though it is leisure, technically, it actually contributes much more to my career than probably even working does because just imagine you're talking to someone in business and in sales. And you guys like Hi, my name is Tommy and I'm super freakin tired. Would you please, please man up time, you're having a good day, sir. But in reality, you're energetic. If you're charged, if you're you know, full of energy, you will do a much better job. So for me that's both a leisure activity as well as investment in my career because it allows the body to run well. As you mentioned yourself. I'm a huge fan of reading books, especially audiobooks because I'm a multitasker, I tend to commute a lot, especially I fly a lot because of my work. So as you probably know, flying is a very time consuming activity, you have to be at the airport three hours before the flight, of course the most, because I tend to be a little bit like later than that, but, and then there's perhaps gonna be some delays occasionally, and then you arrive there and there's gonna be a jet lag. So any flight, you know, especially if it's not, if it's intercontinental, like if it's between different continents, so you probably have to put aside 12 hours to 15 hours easily. And if it's like in the same continent, so it's gonna, you know, take about four or five, seven, sometimes eight hours of your time. So that's a lot of time that'd be wasted, which I use for listening to audiobooks, I can easily finish one audio book, which is on average, seven hours long in one flight. So it's pretty good for me personally, and even though it's leisure, I'm not working, it actually contributes to people to think better. And if you think better can like when you have more energy, you will make better decisions and of course, you will get better results. And I generally spend a lot of my time focused on learning Because my one of my biggest passions in life is learning different languages. So I use Netflix, but not the way most people do actually supposable. Netflix is entertainment. For me Netflix is nothing more than going to language school, because as you probably know, one of the best ways to learn a foreign language is through basically, movies. And Netflix gives me the ability to watch whichever movie or show I want, especially if it's like Netflix original, in a variety of up to 30 languages, like I can decide to watch it in Swedish or I can watch it in German, I can watch it. I don't know Italian and Chinese, Japanese and with the subtitles, because that's very important personally, because I think the importance of learning with subtitles is just you probably know more about this than I do. So Netflix, you know, the chance to watch whatever movie I want in whatever language I want with this subtitle in that language, which is probably the best way to accelerate your learning process, especially after the you know, you enter the b1 or pre intermediate level basically. So for me, even though that's technically I'm technically watching a movie, and right naturally these things I'm watching At the latest show called bio hacks which is like a German show on Netflix and I'm watching it you know with with German and German subtitles and it's just such a perfect you know, German classroom like I get all the words I listed my item to my flashcards. So yes, watching movie is a, you know, typical and very stereotypical leisure activity. But for me that's like going to a classroom. It is fun. Although it's not let's be honest, not always fun when you have to pause every 15 seconds to look at the word go back to Google Translate said to work Oh, Miss misspelling, boom, boom, come back. It isn't always fun. I do agree. But the whole experience is fun. So maybe watching a TV or HBO they only offer basically these programs in English. And since I only watch movies in four languages and are English, I cannot use them but Netflix give you the chance to you know, basically watch movies in a variety of languages. So that's another one that I use a lot. Again, you're saying like then your messages your activity, yes, but actually goes along with you know, one of the main activities of modern enterprises which is actually the promoting education of foreign languages all over the world. So this itself is helping my career, but at the same time, it's leisure. It's fun, and it's pretty easy. So for that reason, I'm a huge fan of picking such activities that while leisure in nature actually contribute to your main mission in life.   Pouya LJ  23:16 Yeah, exactly. So you answered one aspect of so the reason I asked this question about your working out well, I have two specific reasons one of them you basically answered and that was the investment part essentially. Now the second part I specifically mentioned working out because that's, that's a problem for me. What I mean by that is that I cannot possibly except that as a year because I don't I don't enjoy it by any means. And I know   Dan  23:41 I know about genetics background lifestyles. Exactly. introvert extrovert you're definitely right. For a lot of people. I think it's just God dammit, I have to sweat. Exactly.   Pouya LJ  23:53 So so for that very reason. I was thinking okay, maybe some other people that have the same attitude towards I don't know, like Learning or reading a book or whatever? Do you have any specific so is there is it? Is it something? Is it some sort of a, like a mindset you can get into and then it becomes a leisure, or you just have to find your own leisure that is also, let's be   Dan  24:11 honest, man, we're talking about leisure here, right? So, if your goal is to truly get a sense of, you know, refreshment, then you should probably choose activities that suit your temperament, biology, your values in life. So even though I like for example, intense exercise, for example, let's say a fitness, let's say boxing, jogging, maybe somebody else could get the same benefit through meditation, or through a fast, you know, walk basically in the park. So it all depends on yourself. However, as I've mentioned, repeatedly, you know, over and over again, I believe that half of your happiness is your biology. Now, the way you manage it depends on your temperament depends on your biology, your genetics, your background, your interests. So I don't think that everybody needs to do what I do. I don't think everybody needs to exercise twice per day, every day, 365 days a week, even when he or she is Sick. Unfortunately, I have been accused of that occasionally by my doctors, which is an improvement, but it's just you know, just the habits. But the point is this, you don't have to do that. But you can create other healthy routines for your body where it is to get enough sleep, for example, or you can begin I know a friend of mine who begins today via meditation. And it's not a girl, I'm talking to a guy here right. So he begins today by meditation, by deep breathing exercises. So, it all depends on what really, you know, makes you tick. However, as we have mentioned, many times you cannot promote one Have you fully eliminate physical activities from your basically routine and feel refreshed and energized. So whether it is just for a walk, you can just go for a walk in the park near your house, whether it is to meet your friends and don't go hiking or whether it is I don't know, there are a variety of activities, but I think that everybody should include some sort of physical activity in a leisure activity because that is the key for energy and happiness. I mean nothing saps energy out of your More than getting fat, or more than getting weak. So because you need, especially if you're an entrepreneur, you need a lot of physical energy, you have to be at your prime because you have to be with people. And people generally are not influenced by those who are weak or who are negative or who are low energy, it's just not going to work. So you need to work on that. So it depends on yourself, I don't think that everybody should do that. I don't think most people do that actually at all. And some who might even try this could find it to be very unhealthy for them, because maybe their body's not ready because I've been, you know, exercising like this for almost more than 15 years now, non stop. So maybe your body is not used to that kind of, you know, fresher physically. So for that reason, you can find something similar, though that was a great example of dancing is a great example. walking, jogging, simply traveling as a tourist and just walking around and looking at the places you enjoy it and you're Of course getting physically active as well. So there are many ways to do that. But ultimately, you are the judge and you should decide which one fits your character and your values.   Pouya LJ  27:00 No, I 100% agree like the physical activity is you can't just ignore it and that affects everything. I completely agree. It was just the point was I was trying to make was it's really difficult for me to counter especially especially   Dan  27:15 Yeah, yeah,   Pouya LJ  27:16 that's actually intense exercise. Yeah, like   Dan  27:21 totally normal by there's zero like nothing wrong with you at all. And that I think is an opinion shared by probably more than half the you know, the world population because it's just the way it is. And like, I mean, like not everybody is necessarily as intense or hyperactive as let's say Daniel, right? Sure. Reality speaking even you I'm pretty sure he can enjoy a nice walk when there's a good when there's a nice breeze and you're enjoying a red cup of coffee. Everybody can enjoy For example, some sort of activity.   Pouya LJ  27:47 Yeah, hundred percent biking. What have you Yeah, there's definitely something you can you can grab on doing. There's no doubt, no doubt. Anyways, so I just wanted to bring that up. Now we're coming to the end of the show. Is there anything you want? We left out that you want to talk about or you want to summarize, what have you, for sure.   Dan  28:04 Well, first of all, what a great topic you chosen projects for this session was pretty good. And as we mentioned earlier today, we talked about using your leisure activities in a way that make your life better and not worse. As I mentioned earlier, we all need leisure. Because some of us, unfortunately, tend to be extremist in our approach, especially among entrepreneurs, in that we want to just, you know, keep putting in if you put in the hours and and just putting long, hard hours, and we think that's good. But unfortunately, that's a very myopic approach towards making clients because even though working more and nonstop will get you ahead of your competition, and let's say in a couple of weeks or months, in the long term, you'll be like that fast day or just ran so fast, got tired, took a nap and lost the race to the turquoise. So you want to think long term and to think long term use you have to look at yourself as a human being, not a machine, not a robot but a human being with a biologic. logical being as well as a social beam, which means you have to take care of both your biological as well as your social needs, otherwise you will experience a variety of psychological and physical ailments. So for that reason, we said you need to choose your leisure activities, you have to pay attention to them. And then we discussed a variety of, you know, ways to make sure that your leisure activities are productive, we said that you could just you know, waste your time, I don't know, I play fortnight, you know, let's say from day to night, and you could just spend your time doing weird stuff. And we also mentioned some of the common ways of letting off some steam which I disapprove of, I don't getting super drunk or doing pot or whatever it is, which are unfortunately quite common among young generation these days. But these are not going to help you at all. However, if you choose leisure activities that will be in alignment with your main goals in life and will somehow help you push you towards you know, a better direction. Those are the best types of leisure activities because they will then allow you to become a better person, which is why for me for myself, Have you Travelling is one of the best leisure activities out there because not only it's fun, it also is very educational and makes you a better person. So you can ask yourself, what are some of the best activities leisure because I can do that are in align with my values and goals that can make me a better person, and then do those things more. And we also mentioned that you should never ignore the importance of adding some physical elements to your basically leisure activities because we are also biological, we need to use our bodies as much as possible. So combining those things and making our leisure activities as intellectually beneficial as possible, as physical as possible and as social as possible, will then allow us to have a life filled with happiness and on the way to success.   Pouya LJ  30:42 Oh, that's the that was great, like, perfect summary of what we talked about and love that. Thank you again, Dan, for joining us today. Always a pleasure being with you. Appreciate it. And thank you everybody for joining us and listening to us. Please if you enjoy the podcast go and rate and Put comments if you would like, and let us know what you want to what you want us to talk about next. And and by the way, oh, yeah, apparently   Dan  31:07 apparently it printed before you before we end the show. Apparently our listeners should be aware that now we have the scripts of all of our show. I forgot about that. Yes.   Pouya LJ  31:18 So yeah, from from the last few episodes, I don't remember how many the episode The the the episodes are being transcribed. And the and   Dan  31:27 they're not being transcribed by you know, people that are sitting, you know, painstakingly writing them down. Yes, dude. The AI is here. We are using AI to make the transcripts. Yeah, we lose a lot of jobs in the future. It's not perfect supports going back to making all of these things go back to coal mining, we don't have any problem. But the fact of the matter is, AI is coming and it's coming to our show as well. And all those transcripts now are being made by AI Of course, the mastermind He's always behind it was Pouyjix, who was the you know, the guy who founded about this and let me know. And I could actually use this myself in creating the subtitles for my videos. So I want to first thank you so much for just for your suggestion that was really helpful. I literally use this last night for one of my videos, and it was very useful. So I want to thank you and of course, a great addition to our show.   Pouya LJ  32:19 Yeah, it's a great, great addition, a lot of people might want to use it. And we're glad to provide that. It might not be perfect. So you might see some mistakes often, not often, but rarely, which makes sense. But hopefully, gradually, we'll recognize our voices better and we will become better. But until then you can at least enjoy what we have right now. And I hope you do. All right. Thank you for reminding me that I totally forgot about that. Awesome.   32:47 That was very good.   Pouya LJ  32:48 All right. Cheers. Thank you, everybody. Have a good one.

So Netflix has a new TV show called the Witcher based on the books and the video game. I just finished season one and enjoyed it. Here are my initial thoughts of what to expect. --- Support this podcast: https://anchor.fm/petervonpanda/support

Can a movie set in the '60s and filmed in the '90s really feature a polyamorous quad?  Joreth reviews The Blood Oranges for a little-seen poly structure to see if there is any polyamory in it at all. "Husband and wife Cyril and Fiona explore new ground and new relationships when they take a vacation in the tropics. While on holiday, the pair meets another couple, Hugh and Catherine, and their three children. Relationships become intertwined when Cyril and Fiona lose their inhibitions and seek sexual intimacy with Hugh and Catherine in this erotic drama." So Netflix says. It sounded pretty promising, and yeah, I think this fits under the "poly-ish" heading. Cyril and Fiona are clearly in an open marriage with both of them openly supportive of each others' interests. Honestly, though, I was surprised to see that this movie was made in 1999. It just felt like another '60s sexual revolution type of film, not the least of which was a slightly predatory personality from Fiona and a pseudo-sex cult leader attitude from Cyril, but also it just kind of looked like it - the cinematography and lack of a soundtrack, I think. Here's what I liked about the movie: An attempted quad instead of unicorn hunters looking for the hot bi babe The newbie love interest struggles with deeply indoctrinated beliefs of fidelity & ownership Neither the polyamory nor society around them was responsible for ending the relationships How non-traditional parental relationships affects children old enough to have internalized society's messages about relationships A couple not letting their pre-existing relationship make the other relationships "secondary" and doing what's best for the family instead of "protecting" their couplehood at all costs Here's what I didn't like about the movie: The characters I like serious dramas, but I'm really picky about them. I don't tend to like movies that I describe as "very French" - filled with unnecessary angst and smoking and existential ennui and desolation. Unfortunately, in movies that explore alternative sexuality, if it's a drama and not a comedy or something uplifting, I too often find it's one of these types of dramas. Such was this movie for me. I didn't like the movie, but that's based solely on personal taste. One might say that I have no taste, since I'd rather be watching cheesy '80s sitcoms, so there you go. I'm extremely character-driven in my entertainment preferences and I just didn't like the characters. I found Cyril to be pompous, elitist, and blind to his own privilege, even if I happened to appreciate his understanding that possession should not be part of interpersonal relationships. I thought Fiona was selfish, predatory, and naively idealistic. Catherine, I just felt sorry for and wished she would grow a backbone. And Hugh! I have no idea why anyone liked Hugh. He was controlling, possessive, self-righteous, arrogant, dismissive, condescending, and filled with disgust. There is one scene in particular (that I won't describe so as to not give away spoilers) where he is such a hateful asshole that I immediately disliked every other character just because they overlooked Hugh's behaviour and attitudes. Even after he did something that I would have found unforgivable, it was everyone else's primary desire to make him feel better and keep him a part of the family. But they were trying to build a strong family, and for that, I have to give this movie credit ... or at least say that it's a poly-ish movie. Cyril and Fiona were not the typical movie couple, where the guy wants some hot chick & talks his wife into it. They both seemed equally enamored of the other couple & welcomed them and their children into their home. Cyril in particular tried very hard to reach out to the children and soothe the oldest, who noticed something going on and seemed resentful. Cyril and Fiona both did everything in their power to help Catherine during her own time of emotional crisis without putting their own relationship above everything else. So, I'd recommend this movie if dramas are your thing and you want to see a poly movie that doesn't end with polyamory destroying everyone's lives and, in fact, the polyamory is beneficial to providing an emotional support structure in difficult times. www.polyishmoviereviews.com

On the March 6, 2019 episode of /Film Daily, /Film editor in Chief Peter Sciretta is joined by /Film senior writer Ben Pearson, and writer Hoai-Tran Bui to answer some listener emails in the Mail Bag. You can subscribe to /Film Daily on iTunes, Google Podcasts, Overcast, Spotify and all the popular podcast apps (here is the RSS URL if you need it). In The Mailbag: Austin from Dallas Texas writes in “I thought I would chime in. I lean towards Spielberg's side on this. For me it's not about Netflix or Amazon not being able to release a movie and it not being good. The Oscars to me is for a particular medium just like the Emmy's. Netflix was using to me a loophole intended for shorts and indie films to their advantage. I feel they should have to do a wide release of their films to qualify. Idk how you put rules into place to not exclude indie films though. Maybe have it based on budget? To me Netflix movies are equivalent to straight to VHS/DVD/Blu-Ray. Those would not be considered for Oscars so why should they. Maybe it's time to add a streaming category?” Langdon Kessner writes in “Hi Peter,  Big fan of the site and the podcast. I'd like to offer a defense of Spielberg, and I'm honestly shocked that so many people are against him, specifically #FilmTwitter. Watching the argument go from "Spielberg hates Netflix" (which is not true) to "Spielberg doesn't care about minorities" (also not true) was maddening.   For starters, it's important to note (and I'm surprised this wasn't mentioned on the podcast), Spielberg was a huge part of getting Five Came Back, a documentary, produced on Netflix. Author Mark Harris himself stated it would not exist without him. So this idea that Spielberg just hates Netflix and is a cartoon grandpa yelling at clouds is ridiculous (not saying you guys pushed this idea, but social media did).  The issue here is the way Netflix treats their movies, and more importantly, the theaters. Not many of them have been given a proper theatrical release. And even the ones that do come with rules from Netflix. For the few theaters that were able to get Roma in 70mm, Netflix had a lot of rules that made it difficult for them to screen it. It had to be shown in Dolby Atmos, and it could only be screened from Thursday to Sunday. I know this because I wrote a series of articles on independent movie theaters in Boston, and still occasionally talk to the managers. All have said that Netflix is extremely cagey and reticent to conversation when it comes to showing their movies in theaters.  Also important to note (and I was also disappointed this wasn't mentioned): Amazon Prime does not do this. They have a 90-day theatrical window and nobody, least of all Spielberg, is mad at them for it. That's the point Spielberg is making. That Netflix doesn't give their films a proper theatrical release, and instead just a token one so they can qualify for the Oscars. You guys mentioned on the podcast that it feels like elitists saying "No, you can't be in our club". To me, it feels like an first-year employee demanding a promotion without going through the ranks.   And Joseph Kahn made a great point (I won't rehash the whole thing here), but "Oscars are meant to promote the theatrical experience. So Netflix releasing a movie in one theater and claiming they should be celebrated with an Oscar the same way like BlacKkKlansman or even yes, Green Book, is not remotely fair." Basically, if Netflix followed the Amazon Prime model, there'd be no issue. But they don't and prioritize home viewing which is television. A line does need to be drawn and this only happened because Netflix blurred the line between film and television. If they can afford to dump $8 billion in content, they can certainly afford a theatrical release.  Sorry that I wrote a lot, but this debate has infuriated me. Two corporations are going to head-to-head yet Netflix is somehow the underdog? Ugh. This has nothing to do with quality of Netflix (which is Oscar-worthy) or diversity (which is sadly, still an important issue). This is about should Oscar contenders be played in theaters or not. I'm sad that this part of the argument got lost on Twitter and turned into "Does Spielberg hate minorities?!?!?". Alright, that's all I have today. Still a fan of the site and podcast. Hopefully you got a chance to read this and I hope I made some legitimate points. All the best, - Chris Williams writes in “I agree with you and Slash Film's stance that Netflix films should be up for awards.  That being said, I have a thought that leans towards Speilberg's view. There's a reason there's different awards for TV Shows/Movies and Theater Movies. If you had to put Netflix in one of those categories I believe many people would put it in the TV category. That alone would make someone question why Netflix films are up for Oscars.  Also between Netflix, Hulu, and now Youtube releasing more originals. Do we see a streaming award show emerge? It sounds crazy, but a two years ago I didn't see Netflix dropping this much quality content like they are. Anything is possible. What are your thoughts?” Mark B from London writes in: “The podcast is terrific, you all do a brilliant job.  I wanted to suggest the way of diffusing this stupid spat over Netflix's place in the industry may be best served by just cancelling the Oscars. I think the world in general, although definitely not Hollywood, could suffer the tragic loss of a mass back-slapping effort which is the Academy Awards, and in to the bargain no more inept attempts to televise the event, trim the timings, announce/cancel hosts, etc.. Remove the Awards argument and then nobody will care about the theatrical window and streaming services having the cheek to create good films. All that will matter will be good content, which is what mere mortals seek.” Chris, from NYC writes in “Like a lot of people my Twitter stream (which I never use) is basically bloated with politics, hysteria, crazed propaganda and other nightmares. So, like a lot of people, I kind of hate Twitter.  You guys talk a lot about "film twitter" where people discuss filmmaking and movie news and that sounds like a lot of fun. Can you give any insight on who to follow / lists to follow, etc so I can nuke my current Twitter account and start over with film twitter?” All the other stuff you need to know: You can find more about all the stories we mentioned on today's show at slashfilm.com, and linked inside the show notes. /Film Daily is published every weekday, bringing you the most exciting news from the world of movies and television as well as deeper dives into the great features from slashfilm.com. You can subscribe to /Film Daily on iTunes, Google Podcasts, Overcast, Spotify and all the popular podcast apps (RSS). Send your feedback, questions, comments and concerns to us at peter@slashfilm.com. Please leave your name and general geographic location in case we mention the e-mail on the air. Please rate and review the podcast on iTunes, tell your friends and spread the word! Thanks to Sam Hume for our logo.

So Netflix did a dark take on Sabrina the Teenage Witch and it's awesome! Listen in as the Last Call crew sit down and discuss season 1 with special guest Zay Morales! Have YOU seen it yet? Let us know what you thought! It's The Last Call Podcast!

So Netflix finally gave us season 2 of "Dear White People" and I couldn't wait to watch it. In fact, we finished the entire season in two evenings. Lol But Leda and Mike took FOREVER! Lol Nonetheless, since we both watched it as a couple, we figured this episode we'd feature Mike and Nicole as guests. We got the chance to talk a lot about the themes of the season as well as the characters. We even got a little deep about white friends and our feelings about hoteps!

So Netflix want to reboot the ‘90s – or at least the animated bits anyway. Meanwhile, Warner Bros. create a crossover that nobody wanted to see and Disney are still waiting for a Best Picture Oscar. Our featured anime are Little Busters Season 1 and Sword Art Online The Movie: Ordinal Scale. #LittleBusters #SwordArtOnline #OrdinalScale #JCStaff #A1Pictures #Animation #Anime #Cartoons #Keyframe #News #Podcasts #Reviews #TheGeekShow